How Beardbrand Advertises on Meta

# Ad summary This ad features a male voiceover from the brand addressing common complaints about cologne pricing and quality. It begins with on-screen comments from potential customers expressing that the product is too expensive. The ad then transitions to showcasing Beardbrand's cologne, highlighting its alcohol-free, precision roll-on application, and unique, long-lasting fragrances that evolve throughout the day. It contrasts Beardbrand's high-quality, subtle scents with generic, cheap, alcohol-heavy sprays that create a 'five-foot scent cloud' and disappear quickly. The video emphasizes that customers are paying for formulation, longevity, and a unique scent profile, ultimately offering 'close-range confidence' for a premium price. The visual style shifts from black and white for the problem to color for the solution and product demonstration. # Brand positioning Beardbrand positions itself as a premium, non-conformist grooming brand that champions individuality and quality over mass-market trends. It aims to occupy a space in the consumer's mind as a sophisticated alternative to conventional fragrances, appealing to men who seek unique, long-lasting scents that evolve naturally rather than being loud or fleeting. The brand implicitly pushes against the norm of alcohol-heavy, synthetic-smelling colognes often found in malls, prioritizing natural layering and a subtle, 'close-range confidence.' Its positioning is a blend of functional (alcohol-free, precision application, longevity) and emotional (individuality, sophistication, confidence) benefits, designed for a discerning customer who understands and values the craftsmanship behind a superior product, even at a higher price point. # Product The product featured is Beardbrand Cologne, specifically a roll-on fragrance. The ad showcases multiple scents including 'Old Money,' 'Temple Smoke,' 'Bold Fortune,' and 'Norse Winter.' This product is for men who desire a high-quality, subtle, and long-lasting fragrance experience. Key features include being 'alcohol-free,' a 'precision roll-on' application that results in 'no overspray,' and 'no five-foot scent cloud.' The cologne is 'built to sit close,' 'layer naturally,' and 'actually evolve throughout the day,' ensuring a unique and personal scent experience. 'Old Money' specifically 'blends 23 fragrance notes.' The ad highlights that 'Temple Smoke isn't trying to be safe,' 'Bold Fortune doesn't smell like the mall,' and 'Norse Winter doesn't disappear after 20 minutes,' directly addressing common pain points with other colognes. The product's value proposition is its 'formulation, longevity, and something that doesn't smell like everyone else in the room,' offering 'subtle, close-range confidence' that 'costs a little more' but is justified by its superior quality. # Visual style The ad employs a hybrid visual style, blending a scrappy, UGC-like feel in its opening problem-setting phase with a more polished, aspirational commercial aesthetic for the product demonstration and solution. The initial scenes are in black and white, featuring handheld-style camera work and relatable, sometimes exaggerated, expressions of frustration, mimicking social media content. This shifts dramatically to vibrant color and cleaner, more stable tripod-mounted shots when the Beardbrand product is introduced, signifying a transition from problem to solution and a more premium experience. Editing is quick-paced in the opening, with rapid cuts between different men and their negative reactions, then slows down slightly for the product demonstrations to allow for clearer focus on application and details. The audio-visual sync is strong, with text overlays and visual actions perfectly timed to the voiceover, especially during feature callouts and comparative statements. The overall aesthetic is modern and masculine, using a mix of home and studio-like settings to feel both authentic and aspirational. # Hooks Spoken: Prices are ridiculously high. I was all about ordering until I looked at the prices. / I'd love to try it, but that's just too expensive. / Forty-five dollars? I'll pass. / We see the comments. Text overlay: Kevin Delida (social media comment) / Prices are Ridiculously High. I was all about ordering until I looked at the prices....... (social media comment) / Pati Thomas (social media comment) / I'd love to try it, but that's just too expensive. (social media comment) / Michael Ryan Gilley (social media comment) / $45? 🧐🤔 I'll pass (social media comment) / We see the comments. Visual: 00:00–00:01: The shot is in black and white. A Caucasian man (Male 1) with a grey beard and mustache, wearing a plaid shirt, sits in a black leather office chair, casually holding a smartphone and looking at it. His left leg is crossed over his right. In the background, there's a light gray wall with papers tacked to it, a desk with a laptop, sunglasses, and a lamp. The camera is stationary and tripod-mounted, offering a medium shot of the man. A text overlay (a social media comment) is visible at the bottom. / 00:01–00:03: The shot is in black and white. A young Caucasian man with dark hair and a beard, wearing a white t-shirt and multiple bracelets, sits at a desk, looking down and covering his face with his hands in frustration. In the background, there's a window with white blinds and a dark chair. A microphone is visible on the desk. The camera is stationary and tripod-mounted, offering a medium shot. A text overlay (a social media comment) is visible at the bottom. / 00:03–00:05: The shot is in black and white. The same young Caucasian man with dark hair and a beard from 00:01 is now standing in what appears to be a kitchen, facing the camera. He is wearing a light t-shirt and gives two thumbs down with a displeased expression. The background shows light-colored kitchen cabinets. The camera is stationary and tripod-mounted, offering a medium shot. A text overlay (a social media comment) is visible at the bottom. / 00:05–00:06: The shot is in color. A Caucasian man (Male 2) with short reddish-brown hair and a beard looks directly at the camera with a serious expression, slightly narrowing his eyes. His face fills most of the frame. The background is a blurry white wall. The camera is stationary and tripod-mounted, offering a close-up shot. # Funnel stage Consideration # Pain points The primary pain point addressed is the customer's frustration with the high price of quality cologne and the inadequacy of cheaper alternatives. This is signaled by comments like: "Prices are Ridiculously High. I was all about ordering until I looked at the prices......." and "I'd love to try it, but that's just too expensive." and "$45? 🧐🤔 I'll pass". It also addresses frustration with generic colognes being "loud, alcohol-heavy spray," disappearing quickly, or smelling "like the mall." # Value propositions - You're not paying for hype; You're paying for formulation, longevity, and something that doesn't smell like everyone else in the room. - If you want subtle, close-range confidence? That costs a little more. # Benefits - isn't trying to be safe (Temple Smoke) - doesn't smell like the mall (Bold Fortune) - doesn't disappear after 20 minutes (Norse Winter) - subtle, close-range confidence # Features - alcohol-free - precision roll-on - no overspray - no five-foot scent cloud - built to sit close - layer naturally - actually evolve throughout the day - Old Money alone blends 23 fragrance notes. # Call to action Your move. # Social proof - Prices are Ridiculously High. I was all about ordering until I looked at the prices....... (Kevin Delida, social media comment) - I'd love to try it, but that's just too expensive. (Pati Thomas, social media comment) - $45? 🧐🤔 I'll pass (Michael Ryan Gilley, social media comment) # Point of view - Customer 25% – The initial comments and the visual reactions of men in black and white represent the customer's perspective on pricing and generic products. - Brand 75% – The voiceover and demonstrations by various men directly explain the product's features, benefits, and positioning from the brand's authoritative viewpoint. # Storyline - 00:00–00:01 The ad opens with a black and white shot of a man scrolling on his phone, accompanied by a voiceover reading a negative comment about product prices. This establishes the initial problem or objection regarding the brand's pricing. - 00:01–00:03 The scene changes to another man in black and white, head in hands at a desk, with a voiceover reading a comment about the product being 'too expensive.' This reinforces the pain point of high cost from a customer's perspective, conveying frustration and financial hesitation. - 00:03–00:05 A third man in black and white, frowning and giving two thumbs down, is shown with a voiceover reading a comment questioning a $45 price point. This further amplifies the customer's perceived barrier of expense and skepticism, using a direct expression of disapproval. - 00:05–00:06 The brand's representative (Male 2) appears in color, close-up, stating 'We see the comments.' This shifts the perspective to the brand, acknowledging the customer feedback directly and setting a tone of understanding and readiness to address the concerns. - 00:06–00:07 The voiceover continues, presenting a counter-argument to generic expectations of cologne, while a hand picks up two Beardbrand products (Beard Oil and Cologne) from a shelf. This transitions to introducing Beardbrand's product and its unique identity, implying it's not a 'just another' product. - 00:07–00:09 Male 1 applies an alcohol-heavy spray to his neck and recoils, with the voiceover describing it as a 'loud, alcohol-heavy spray.' This visually and verbally contrasts the competitor/generic product, highlighting a negative experience the target audience might associate with traditional colognes. - 00:09–00:10 A close-up shot of a hand spraying a generic cologne bottle by a window is shown, with the voiceover adding 'in a fancy bottle...' This further criticizes the superficiality and common failings of competitor products, suggesting they rely on packaging rather than substance. - 00:10–00:11 Male 3 points to the camera and says 'You probably should pass' in sync with the voiceover. This direct address creates a relatable tone, validating the viewer's potential dissatisfaction with generic options and reinforcing that Beardbrand might not be for everyone, but for those who understand quality. - 00:11–00:12 The voiceover then introduces Beardbrand Cologne, and Male 4 is shown applying a rollerball to his neck. This marks the definitive transition to showcasing the Beardbrand solution and its unique application method. - 00:12–00:13 A close-up of a tattooed hand applying the roll-on cologne, with the voiceover stating 'It's alcohol-free.' This highlights a key product feature, addressing a common negative attribute of traditional colognes and positioning Beardbrand as a healthier, more pleasant alternative. - 00:13–00:14 A close-up of the Beardbrand 'Old Money' rollerball bottle is shown, with the voiceover detailing 'It's precision roll-on.' This showcases the unique design and application method, implying control and efficiency, and subtly justifying the premium price. - 00:15–00:17 A generic spray bottle is shown with the voiceover stating 'no overspray, no five-foot scent cloud.' This continues to contrast Beardbrand's targeted application with the wasteful and potentially obnoxious nature of traditional sprays, emphasizing a subtle, personal scent experience. - 00:17–00:19 Male 2 applies the roll-on to his neck in a patterned robe, and the voiceover explains 'It's built to sit close, layer naturally.' This demonstrates how the product is designed for a more intimate, evolving scent profile, appealing to those who prefer subtlety over overpowering fragrances. - 00:19–00:21 Male 4 applies the roll-on to his neck and the voiceover states 'and actually evolve throughout the day.' This highlights a unique benefit of the formulation, suggesting a dynamic and long-lasting fragrance experience, further differentiating it from competitors. - 00:21–00:23 A close-up of the 'Old Money' bottle is shown, with the voiceover revealing it 'blends 23 fragrance notes.' This provides a specific, impressive detail about the complexity and craftsmanship of the scent, reinforcing the premium quality. - 00:23–00:24 Male 4 applies the roll-on to his neck while the voiceover details the complexity of 'Old Money.' This visual reinforces the application and complexity discussed. - 00:24–00:26 Male 4 holds the 'Temple Smoke' bottle to his nose, and the voiceover states 'Temple Smoke isn't trying to be safe.' This emphasizes the bold and unique nature of Beardbrand's scents, appealing to those who want to stand out. - 00:26–00:28 Male 5 applies the roll-on to his neck, and the voiceover says 'Bold Fortune doesn't smell like the mall.' This further solidifies the brand's anti-mainstream stance, promising a distinct scent experience unlike common commercial fragrances. - 00:28–00:30 Male 2 applies the roll-on to his neck, and the voiceover claims 'And Norse Winter doesn't disappear after 20 minutes.' This addresses another common pain point of weak longevity in colognes, assuring the customer of the product's staying power. - 00:30–00:33 Male 2 makes a gesture, and the voiceover asserts 'You're not paying for hype; You're paying for formulation, longevity.' This directly counters the initial price objections by reframing the cost as an investment in quality ingredients and lasting power. - 00:33–00:36 Male 1 holds three Beardbrand cologne bottles to the camera, with the voiceover adding 'and something that doesn't smell like everyone else in the room.' This finalizes the value proposition, emphasizing uniqueness and individuality, appealing to a desire for distinction. - 00:36–00:38 The ad returns to black and white, showing a man (Male 6) with his head back, and the voiceover states 'If you want cheap, there are plenty of options.' This acknowledges the market for cheaper alternatives but implicitly dismisses them as not meeting the Beardbrand standard, reinforcing brand exclusivity. - 00:38–00:39 A hand discards a generic cologne bottle into a trash can full of similar bottles, still in black and white. This visual metaphor strongly conveys the brand's rejection of mass-market, low-quality fragrances, urging viewers to 'trash' their old habits. - 00:39–00:41 Male 4 appears in color, looking confident and touching his beard, as the voiceover asks 'If you want subtle, close-range confidence?' This reintroduces the product's ultimate benefit and an emotional payoff, linking the product to a desirable outcome. - 00:41–00:43 Male 2 looks directly at the camera, saying 'That costs a little more. Your move.' This final statement by the brand representative directly addresses the price objection one last time, framing it as a choice for superior quality and confidence, ending with a challenge to the viewer.

# Ad summary This ad promotes Beardbrand's Temple Smoke fragrance, highlighting its unique and intense scent profile that sets it apart from typical 'clean' fragrances. It targets men who want a bold, unconventional scent. # Brand positioning Beardbrand is presented as a brand that defies typical grooming norms, offering products that are bold, unique, and not for everyone. The brand embraces individuality and self-expression, encouraging men to embrace their distinct style and preferences. The brand positions itself against the common trend of 'safe' and 'clean' scents, catering to those who seek something darker, more intense, and unconventional. Beardbrand wants to occupy the space in a consumer's mind of non-conformity and an appreciation for intense unique grooming experiences. # Product Beardbrand's Temple Smoke is presented as an Eau de Parfum fragrance, with a unique and intense scent profile, made with no fillers and is alcohol-free. The fragrance is designed for individuals who want to stand out from the crowd and embrace their individuality. It is characterized as a dark, atmospheric scent with notes of burning oud, frankincense, and myrrh, evoking the image of an ancient stone temple, unlike scents that would make you smell like a laundry sheet. The fragrance comes in a dark glass bottle with a roller ball applicator for precision and is long-lasting. # Visual style The ad features a blend of high-quality product shots, mixed with more casual, vlog-style footage, giving it a UGC feel while maintaining a polished aesthetic. The editing style includes quick cuts and static shots, maintaining a consistent pace. The juxtaposition of the formal product presentation and more candid, personal clips creates a conversational tone. Visual motifs are used to emphasize the scent's components: amber-colored resins, a piece of dark wood, and incense being burned to show the smoky and rich profile of the product. # Hooks Spoken: Male 1: I'll wear Temple Smoke until I die. Text overlay: “I'LL WEAR TEMPLE SMOKE UNTIL I DIE” Visual: 00:00–00:01: The shot shows the hands of a fair-skinned, light-haired man holding a Beardbrand Temple Smoke bottle against a blurred background of a shelf with neatly folded clothes and items. He wears a green, red, and white striped robe. Text overlay reads, '“I'LL WEAR TEMPLE SMOKE UNTIL I DIE”'. # Funnel stage Middle of funnel (Consideration) # Pain points Most guys want to smell like a clean laundry sheet, and they want to conform to the norm. # Value propositions - Unique and intense scent profile - Alcohol-free, so it won't nuke your skin - Precision applicator - Long-lasting # Benefits - Won't nuke your skin - Long-lasting # Features - Eau de Parfum - No fillers - Alcohol-free - Precision applicator # Call to action None used. # Social proof - “I'll wear Temple Smoke until I die” – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer and is communicated through a casual tone. # Storyline - 00:00–00:04 The ad begins with a close-up shot of the Temple Smoke fragrance bottle while the narrator states that he'll wear it until he dies and that it might as well be the fragrance of his funeral. - 00:04–00:07 Following that bold statement, the narrator continues by introducing Temple Smoke as Beardbrand's darkest, most atmospheric scent. - 00:07–00:17 The ad contrasts the product with conventional fragrances, stating that most guys want to smell like a clean laundry sheet, while Temple Smoke opens with burning oud, frankincense, and myrrh, which is equated to smelling like walking out of an ancient stone temple. - 00:18–00:22 The ad emphasizes that the product isn't fresh or safe but rather a 'sensory gatekeeper'. - 00:22–00:27 The ad highlights that the scent profile of the product is smoke, resin, and sacred wood, described as clinging to you 'like a curse you're kind of proud of'. - 00:27–00:30 The narrator adds that the fragrance is described as dark and intense. - 00:30–00:38 The ad states that Temple Smoke isn't a crowd-pleaser and that the fragrance is for the guy 'who doesn't knock before entering the room', delivering exactly what they promise. - 00:38–00:47 The ad then lists some key features, calling the product alcohol-free (so it won't 'nuke your skin'), having a precision applicator, and being long-lasting. - 00:49–00:52 The ad concludes by emphasizing that the product 'isn't for everyone', and that's the point.

# Ad summary A man with tattoos and a beard highlights that many deodorants cause stains, irritation and don't last all day. He switches to Beardbrand Deodorant to address these issues, sharing that it lasts up to 12 hours, causes no stains, and has a clean scent. He adds that it is aluminum, paraben, and endocrine disruptor-free. He also highlights that people can use it for other problem areas and to freshen up shoes. The ad ends by highlighting that people can save up to 17% when they subscribe. # Brand positioning Beardbrand is a grooming company that aims to serve a niche market of men who embrace and care for their beards. The brand promotes a lifestyle of confidence and self-expression, rejecting the norms of clean-shaven, hyper-masculine ideals. The brand positioning is focused on offering high-quality, functional products that cater to the specific needs and preferences of men with beards, such as beard oils, shampoos, and styling aids. # Product Beardbrand Utility Deodorant is a spray deodorant that offers all-day odor protection. The product is for anyone seeking a deodorant that can last up to 12 hours and is free of aluminum, parabens, and endocrine disruptors. In addition to use as a traditional deodorant, the product can also be used to freshen up shoes and other problem areas. # Visual style The ad has a UGC feel due to it being shot on a mobile phone. The editing is fast-paced. The color grading is mostly natural, but switches to black and white in several moments. # Hooks Spoken: Man 1: Stains, irritation, and it still doesn't last all day. Text overlay: Stains. / And it still doesn't last / all day. Visual: 00:00–00:01 The shot is a close up of a man with a beard and tattoos. He is wearing a brown t-shirt and holding a deodorant bottle. He pulls his shirt away from his body to show deodorant stains. The background is a room with a window. / 00:01–00:02 The shot is a close up of a man with a beard and tattoos. He is wearing a gray t-shirt. The shot is black and white. The background is a room with a door and a decorative skull. # Funnel stage Consideration # Pain points Many deodorants cause stains, irritation, and don't last all day. This is highlighted visually and verbally by the man. # Value propositions - 17% off when you subscribe # Benefits - Stain free - Can be used for other problem areas - Can be used to freshen up shoes # Features - Up to 12 hour odor protection - Clean scent - No aluminum - No parabens - No endocrine disruptors # Call to action Switch to Beardbrand Deodorant # Social proof - People even use it for other problem areas and to freshen up shoes. – Man 2 # Point of view - Customer 100% – The entire ad is told from the perspective of a customer talking about the product. # Storyline - 00:00–00:01 A man is seen pulling his shirt away from his body to show deodorant stains. - 00:01–00:02 The man lists deodorant related issues such as stains, irritation and not lasting all day. - 00:02–00:04 The man introduces Beardbrand deodorant as an alternative option. - 00:05–00:05 The man states that the deodorant lasts up to 12 hours. - 00:05–00:07 The man lists the benefits of using the deodorant, which include no stains and a clean scent. - 00:07–00:09 The man lists the ingredients that the product does not contain, including aluminum, parabens, and endocrine disruptors. - 00:10–00:13 The man highlights that the product can be used for other problem areas and to freshen up shoes. - 00:13–00:14 The man encourages the viewer to switch to beard brand deodorant. - 00:14–00:16 The man ends the ad by highlighting that people can save up to 17% when they subscribe.

# Ad summary This ad features a man reviewing Beardbrand's Bold Fortune fragrance. He describes the fragrance notes and overall scent profile, highlighting its warm, complex, and masculine qualities. He encourages viewers to purchase the fragrance from Beardbrand's website. # Brand positioning Beardbrand is presented as a brand that delivers on its promises, offering strong, masculine scents with an old-school, manly appeal. The brand positions itself as a provider of high-quality fragrances for men who appreciate classic, robust scents. The brand aims to occupy a space in the consumer's mind as a reliable source of masculine fragrances that deliver on their promises. The brand aligns with values of strength, masculinity, and tradition, promoting a lifestyle of confidence and sophistication. Beardbrand pushes against the trend of overly sweet or unisex fragrances, focusing on delivering distinctly masculine scents. The brand positioning is both functional (delivering on scent profiles) and emotional (providing a sense of confidence and sophistication). # Product Beardbrand's Bold Fortune is a fragrance described as warm and complex, with woody, amber, and resinous notes. The top notes are saffron and cardamom, the middle notes are whiskey and oud, and the base notes are amber, moss, patchouli, and tobacco. The fragrance is described as earthy and a bit sweet, with a strong masculine scent. It is designed for men who appreciate strong, masculine scents with an old-school, manly appeal. The fragrance is available exclusively on Beardbrand's website. The ad addresses the purchase barrier by highlighting that the fragrance delivers on its promises, providing a reliable and satisfying scent experience. # Visual style The ad has a polished, commercial aesthetic with a hybrid feel. The editing style includes quick cuts and static shots with smooth transitions. The production quality is high, with good lighting and clear visuals. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is well-coordinated, with text and product actions timed to the voiceover lines. # Hooks Spoken: 00:00–00:01 Today we're talking about Beardbrand's Bold Fortune. Text overlay: 00:00–00:01 TODAY WE'RE TALKING ABOUT BEARD Visual: 00:00–00:01 A man's hand holds a small, black bottle of Beardbrand Bold Fortune Eau de Parfum. The bottle has gold lettering. The background is a blurry blue. # Funnel stage Consideration # Pain points None used. # Value propositions - Delivers on exactly what they promise - Strong masculine scents with an old school manly appeal # Benefits - Warm and complex fragrance - Woody, amber, and resinous notes - Strong masculine scent # Features - Top notes: saffron and cardamom - Middle notes: whiskey and oud - Base notes: amber, moss, patchouli, and tobacco # Call to action Get over to beardbrand.com # Social proof - "I like it, a strong masculine scent" – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:01 00:00–00:01 The video opens with a close-up of the Beardbrand Bold Fortune fragrance bottle. The narrator introduces the product. - 00:01–00:08 00:01–00:08 The ad transitions to a split-screen format, showing the fragrance bottle above and images of the fragrance notes below. The narrator lists the top, middle, and base notes of the fragrance. - 00:08–00:13 00:08–00:13 The ad returns to a close-up of the fragrance bottle, with the narrator describing the fragrance as warm and complex, with woody, amber, and resinous notes. He smells the fragrance. - 00:13–00:25 00:13–00:25 The narrator shares his personal experience with the fragrance, noting that he picks up the saffron and finds it earthy and a bit sweet. He describes it as a strong masculine scent. - 00:25–00:30 00:25–00:30 The narrator holds up three Beardbrand fragrances, emphasizing that they deliver on their promises. - 00:30–00:34 00:30–00:34 The narrator shows a close-up of the three fragrances, describing them as strong masculine scents with an old-school, manly appeal. - 00:34–00:40 00:34–00:40 The narrator encourages viewers to purchase the fragrances from Beardbrand's website, noting that they are exclusively available there.

# Ad summary An image ad for the Beardbrand fragrance set, highlighting the four alcohol-free fragrances and the limited-time offer of 30% savings. # Brand positioning Beardbrand is presented as a purveyor of high-quality grooming products, specifically fragrances, that cater to individuals with discerning tastes who appreciate refined scents and unique scent profiles. The brand focuses on providing alcohol-free fragrance options, emphasizing a commitment to quality and sophistication. The brand distinguishes itself by offering a curated set of fragrances with distinct scent profiles like 'Old Money,' 'Temple Smoke,' 'Bold Fortune,' and 'Norse Winter,' designed to evoke specific moods and experiences, suggesting a departure from generic or mass-market fragrances. # Product The advertised product is a set of four distinct fragrances from Beardbrand, each featuring a unique scent profile. The fragrances are alcohol-free and come in small roll-on bottles, emphasizing precision in application. The set includes 'Old Money' (oak, amber, leather), 'Temple Smoke' (incense, palo santo, woods), 'Bold Fortune' (saffron, whiskey, tobacco), and 'Norse Winter' (evergreen, resin, leather). The ad highlights that the fragrances are made with phthalate-free ingredients, addressing concerns about harmful chemicals. The product is presented as a limited offer with a 30% savings, incentivizing immediate purchase. The set aims to provide a versatile range of scents for different occasions and preferences. # Visual style The ad features a clean and modern visual style with a focus on product presentation. The production quality appears to be high, with studio-shot lighting and a neutral color palette. The layout is simple and organized, with clear typography and a balanced composition. The image treatment includes background removal and subtle gradients, enhancing the product's visibility. The overall style is designed to be easily scannable and attention-grabbing in a social media feed. # Hooks Headline: What's in the Set? # Funnel stage Middle of funnel (Consideration) # Pain points The pain point implicitly addressed is the difficulty in finding a diverse set of high-quality, alcohol-free fragrances in convenient roll-on applicators. "4 ALCOHOL-FREE FRAGRANCES" suggests the brand is catering to consumers who are either actively seeking this formulation or may have sensitivities to alcohol in fragrances. # Value propositions - 4 Alcohol-Free Fragrances: A set of fragrances for those who prefer alcohol-free options or have sensitivities. - Roll-On Precision: Easy and precise application of the fragrances. - Phthalate-Free Ingredients: Addresses concerns about harmful chemicals in fragrances. - 30% Savings: Limited time offer for those who purchase now # Benefits - 30% Savings # Features - 4 Alcohol-Free Fragrances - Roll-on Precision - Phthalate-Free Ingredients # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand provides details of the product, fragrances, limited offer, benefits. - Customer: The customer is shown the product, the key ingredients of each fragrance, and the application. # Storyline - The ad opens by asking 'What's in the Set?', immediately drawing the viewer's attention and hinting at a reveal of the product contents. This is from the brand's perspective, aiming to spark curiosity about the offering. - Next, the ad specifies that the set contains '4 ALCOHOL-FREE FRAGRANCES', highlighting a key product attribute and catering to customers who may be sensitive to alcohol in fragrances. This is a brand statement, communicating a unique product feature. - The ad presents a 'LIMITED OFFER - 30% SAVINGS', creating a sense of urgency and encouraging immediate purchase. This is communicated from the brand's POV, aiming to convert interested viewers. - The ad introduces each of the four fragrances individually, listing the main scent notes for each: 'OLD MONEY' (oak, amber, leather), 'TEMPLE SMOKE' (incense, palo santo, woods), 'BOLD FORTUNE' (saffron, whiskey, tobacco), and 'NORSE WINTER' (evergreen, resin, leather). The brand is providing specific details about the variety and composition of the fragrances. - The ad then visually presents the four roll-on bottles, providing a clear view of the product packaging and form factor. The viewer is getting a direct look at what's being offered, from a consumer perspective. - Finally, the ad closes by highlighting key product benefits: 'ROLL-ON PRECISION • PHTHALATE-FREE INGREDIENTS', emphasizing ease of use and safety. The brand is reassuring potential customers about the product's quality and convenience.

# Ad summary This image ad for Old Money Cologne highlights the product's key features, such as its alcohol-free formula and precision applicator, while emphasizing its sophisticated scent profile. # Brand positioning Old Money Cologne positions itself as a purveyor of sophisticated and refined fragrances. The brand emphasizes the purity of its fragrance by highlighting that it contains zero alcohol. The brand aligns with values of quality and luxury, suggesting a lifestyle of elegance and discerning taste. By focusing on a unique blend of aged oak, amber, leather, and ylang ylang, the brand pushes against typical cologne formulations, offering a distinctive and memorable scent profile. The brand positioning is both functional, emphasizing the alcohol and phthalate-free formula, and emotional, evoking a sense of timeless sophistication and luxury. # Product Old Money Cologne is presented as a high-quality fragrance designed for individuals who appreciate refined scents. The product is highlighted for its alcohol and phthalate-free formula, ensuring a pure and gentle application. Key ingredients include aged oak, amber, leather, and ylang ylang, creating a sophisticated and unique scent profile. The cologne features a precision applicator, allowing for targeted and controlled application. The ad addresses the purchase barrier of harsh chemicals often found in fragrances by emphasizing its alcohol and phthalate-free composition. The ad conveys that this product is worth trying for its unique scent, gentle formula, and precise application. # Visual style The ad features a clean and minimalist visual style with a focus on product features and benefits. The production quality appears to be studio-shot, with a focus on clear lighting and sharp details. The visual motifs include a grid layout with descriptive text connected to the product via lines. The image treatment includes background removal and color grading to create a cohesive and appealing aesthetic. The typography is large and bold, enhancing scannability in-feed. # Hooks Headline: PURE FRAGRANCE. ZERO ALCOHOL. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of harsh chemicals and alcohol often found in traditional fragrances, which can cause skin irritation or allergic reactions. The ad highlights the "ALCOHOL AND PHTHALATE-FREE FORMULA" to alleviate this concern. # Value propositions - Alcohol and phthalate-free formula for a gentle and safe fragrance experience - Precision applicator for targeted and controlled application - Unique blend of aged oak, amber, leather, and ylang ylang for a sophisticated scent # Benefits - Pure fragrance - Smell awesome # Features - Alcohol and phthalate-free formula - Precision applicator - Aged oak, amber, leather, ylang ylang # Call to action SHOP NOW. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, highlighting the product's features, benefits, and unique selling points to persuade the viewer to make a purchase. # Storyline - The ad begins by highlighting the key benefits of the cologne: "PURE FRAGRANCE. ZERO ALCOHOL." This message is conveyed from the brand's perspective, aiming to immediately capture attention by emphasizing the product's purity and lack of alcohol, which is a common concern for fragrance users. This sets the stage for a focus on quality and natural ingredients. - Next, the ad details the specific scent notes of the cologne: "AGED OAK, AMBER, LEATHER, YLANG YLANG." This is presented from the brand's perspective, providing insight into the cologne's complex and sophisticated fragrance profile. This information is included to appeal to consumers seeking unique and high-quality scents. - The ad then emphasizes the cologne's unique formulation: "ALCOHOL AND PHTHALATE-FREE FORMULA." This message is conveyed from the brand's perspective, highlighting the health-conscious and gentle nature of the product. This is included to address potential concerns about harsh chemicals and to appeal to consumers seeking natural and safe products. - The ad highlights the cologne's application method: "PRECISION APPLICATOR." This is presented from the brand's perspective, showcasing the product's ease of use and targeted application. This is included to emphasize the product's practicality and user-friendly design. - Finally, the ad concludes with a call to action: "OLD MONEY COLOGNE. SHOP NOW. SMELL AWESOME." This message is conveyed from the brand's perspective, encouraging immediate purchase and promising a positive outcome. This is included to drive sales and reinforce the product's value proposition.

# Ad summary This ad features a testimonial from a customer who says they will wear Temple Smoke until they die and that it can be the fragrance of their funeral. The ad features a bottle of Temple Smoke perfume and a piece of palo santo. # Brand positioning Beardbrand is presented as a brand that offers unique and high-quality fragrances. The brand is positioned as a provider of scents that are so beloved, customers express a desire to wear them until they die. This positioning suggests that Beardbrand aims to occupy a space in the consumer's mind as a brand that creates unforgettable and deeply personal fragrances. The brand aligns with a lifestyle that values individuality and a touch of the unconventional, pushing against the norms of mass-produced, generic scents. The brand positioning is emotional, focusing on the deep connection and loyalty customers feel towards their fragrances. # Product The product featured is Temple Smoke Eau de Parfum by Beardbrand. It is a fragrance presented in a sleek, dark bottle with a minimalist label. The product is for individuals who appreciate unique and memorable scents. The ad highlights the fragrance's distinctiveness, suggesting it is so captivating that customers want to wear it for life and even in death. The USP is the fragrance's ability to create such a strong emotional connection with the wearer. The ad addresses the purchase barrier of trying a new fragrance by showcasing a customer testimonial that emphasizes the product's exceptional quality and lasting impression. # Visual style The ad has a studio-shot, highly polished production quality. The visual motif is minimalist, with a focus on the product and a clean background. The image treatment includes subtle lighting effects to highlight the product. The typography is clean and legible. The style contrasts with platform-native content, aiming for a high-design aesthetic that stands out in the feed. # Hooks Headline: "I'll wear Temple Smoke until I die. And then it can be the fragrance of my funeral." # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The fragrance is so unique and captivating that it becomes a signature scent for life. # Benefits - A fragrance so good you'll want to wear it until you die. # Features - EAU DE PARFUM # Call to action None used. # Social proof - "I'll wear Temple Smoke until I die. And then it can be the fragrance of my funeral." ~ Ryan S., verified review # Point of view - Customer: The testimonial at the top of the image shares a customer's personal experience and strong affinity for the product, using "I" statements to convey their feelings. # Storyline - The ad opens with a quote from a customer, Ryan S., who states, "I'll wear Temple Smoke until I die. And then it can be the fragrance of my funeral." This quote is intended to convey the customer's deep love and loyalty to the product. The story is being told from the customer's perspective, sharing their personal experience and connection with the fragrance.

# Ad summary This ad features a man reviewing Beardbrand's Old Money fragrance. He describes the fragrance notes and overall scent profile, highlighting its classic, masculine appeal and encouraging viewers to purchase it from Beardbrand's website. # Brand positioning Beardbrand is presented as a brand that offers high-quality grooming products for men, specifically focusing on fragrances in this ad. The brand positions itself as delivering on its promises, offering strong, masculine scents with an old-school, manly appeal. This suggests a brand that values tradition and classic masculinity while still providing modern grooming solutions. The brand aims to occupy a space in the consumer's mind as a reliable source for sophisticated, masculine fragrances that evoke a sense of timeless style and confidence. # Product The featured product is Beardbrand's Old Money fragrance, an eau de parfum. It is described as a rich and complex fragrance with top notes of grapefruit and bergamot, middle notes of ginger, mint, and ylang-ylang, and base notes of leather, amber, oak, sandalwood, and cedarwood. The fragrance is characterized as a woody, floral citrus scent, embodying a classic men's fragrance. The ad emphasizes that the fragrance delivers on its promise of a strong, masculine scent with an old-school, manly appeal. The product is presented as an 'old school cool' fragrance, suggesting a timeless and sophisticated scent profile. # Visual style The ad has a polished, commercial aesthetic with a clean and modern look. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout the video. The production quality is high, with clear visuals and professional lighting. The use of split-screen visuals to showcase the fragrance notes adds a visually appealing and informative element. The overall visual style supports the intended tone of sophistication and quality. # Hooks Spoken: 00:00–00:02 Today we're talking about Beardbrand's Old Money. Text overlay: 00:00–00:01 WE'RE TALKING ABOUT BEARD / 00:01–00:02 BRAND'S OLD MONEY Visual: 00:00–00:02 Close-up shot of a man's hand holding a Beardbrand Old Money fragrance bottle. The bottle has a black cap and a white label with 'OLD MONEY' printed on it. The background is blurred, but appears to be a room with warm lighting. # Funnel stage Consideration # Pain points The ad implies that some men struggle to find a fragrance that is both sophisticated and traditionally masculine. The speaker highlights the 'old school cool' aspect of the fragrance, suggesting it fills a gap in the market for men seeking a classic, manly scent. # Value propositions - Classic men's fragrance: Appeals to those who appreciate traditional and timeless scents. - Delivers on what they promise: Provides assurance that the fragrance will meet expectations. # Benefits - Rich and complex fragrance - Woody, floral citrus scent - Strong masculine scent - Old school manly appeal # Features - Top notes of grapefruit and bergamot - Middle notes of ginger, mint, and ylang-ylang - Base notes of leather, amber, oak, sandalwood, and cedarwood # Call to action Get over to beardbrand.com # Social proof - "The fragrance is described as rich and complex. I would agree" – Male 1 (Reviewer) - "That's why I love these new fragrances from Beardbrand because they deliver on exactly what they promise" – Male 1 (Reviewer) # Point of view - Expert 100% – The entire video is told from the perspective of a fragrance expert reviewing the product. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a close-up of the Beardbrand Old Money fragrance bottle. The speaker introduces the product and mentions the top notes. - 00:02–00:09 00:02–00:09 The ad transitions to visuals of the fragrance notes (grapefruit, bergamot, ginger, mint, ylang-ylang, leather, amber, oak, sandalwood, and cedarwood) with text overlays identifying each note. This provides a detailed breakdown of the fragrance composition. - 00:09–00:13 00:09–00:13 The speaker holds the fragrance bottle and describes the fragrance as rich and complex, agreeing with the description. This adds a personal endorsement and reinforces the quality of the product. - 00:13–00:18 00:13–00:18 The speaker further describes the fragrance as a woody, floral citrus scent, aligning it with classic men's fragrances. This positions the product within a familiar and appealing category. - 00:18–00:23 00:18–00:23 The speaker emphasizes the 'old school cool' aspect of the fragrance, reinforcing its timeless appeal. This connects the fragrance to a sense of classic style and sophistication. - 00:23–00:28 00:23–00:28 The speaker expresses his love for the new fragrances from Beardbrand, highlighting that they deliver on what they promise. This provides a testimonial and reinforces the brand's reliability. - 00:28–00:32 00:28–00:32 The speaker reiterates the strong, masculine scents with an old-school, manly appeal. This reinforces the key benefits and target audience of the product. - 00:32–00:38 00:32–00:38 The speaker encourages viewers to purchase the fragrances from Beardbrand.com, where they are exclusively available. This provides a clear call to action and directs viewers to the point of purchase.

# Ad summary This ad features a humorous testimonial from a customer who loves Beardbrand's Temple Smoke fragrance so much that they want to be buried with it. The ad uses a coffin and suit to create a darkly humorous visual. # Brand positioning Beardbrand is presented as a brand that creates unique and high-quality fragrances. The brand embraces a bold and unconventional approach to marketing, using humor and edgy visuals to stand out. The brand aims to appeal to individuals who appreciate sophistication and are not afraid to express their individuality. The brand positions itself as a purveyor of premium grooming products for the modern man, with a focus on quality ingredients and distinctive scents. # Product The product featured is Temple Smoke Eau de Parfum by Beardbrand. It is a fragrance that one customer loves so much that they want to be buried with it. The product comes in a rectangular bottle with a black cap and a minimalist white label. The label features the brand name and product name in a simple, modern font. The fragrance is presented as a high-quality product, as indicated by the "Eau de Parfum" designation. # Visual style The ad has a darkly humorous and slightly macabre visual style. The production quality appears to be studio-shot. The image treatment includes color grading to create a muted, slightly desaturated look. The typography is clean and modern. The overall style is designed to be attention-grabbing and memorable, contrasting with typical fragrance ads. # Hooks Headline: "I'll wear Temple Smoke until I die. And then it can be the fragrance of my funeral." # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Eau de Parfum # Call to action None used. # Social proof - "I'll wear Temple Smoke until I die. And then it can be the fragrance of my funeral." ~ Ryan S., verified review # Point of view - Customer: The testimonial at the top of the image expresses a personal opinion about the product. - Brand: The product placement and logo at the bottom of the image are from the brand's perspective, showcasing the product and reinforcing brand identity. # Storyline - The ad opens with a customer testimonial stating, "I'll wear Temple Smoke until I die. And then it can be the fragrance of my funeral." This is intended to grab attention with a humorous and unexpected statement, told from the customer's perspective to highlight their extreme satisfaction with the product. - The ad then shows a bottle of Temple Smoke positioned in a coffin, with a suit and tie underneath. This visual reinforces the testimonial's dark humor and emphasizes the customer's dedication to the fragrance, from the brand's perspective. - The Beardbrand logo is displayed at the bottom of the image. This reinforces brand recognition and connects the humorous visual with the brand's identity, from the brand's perspective.

# Ad summary This ad showcases Beardbrand's Norse Winter men's cologne. The ad uses a wintery scene with snow and evergreen branches to evoke the scent profile, describing it as reminiscent of December in Scandinavia with ancient evergreen forests and sacred resins. The ad encourages viewers to embrace the winter season and celebrate life. # Brand positioning Beardbrand is presented as a brand that embraces a rugged, natural, and sophisticated lifestyle. The brand positions itself as a provider of high-quality grooming products that evoke a sense of adventure and connection to nature. The brand aligns with values of celebrating life and staying warm during the long, dark winter. Beardbrand seems to ignore the norms of mass-produced, generic fragrances, instead focusing on unique, evocative scents that transport the user to a specific time and place. # Product The product is Norse Winter Men's Cologne by Beardbrand, an eau de parfum. The scent is described as smelling like December in Scandinavia, with notes of ancient evergreen forests and sacred resins burning in snow-covered wooden halls. The cologne is presented as a way to "stay warm and celebrate life," suggesting it's a fragrance that provides comfort and evokes positive emotions during the winter season. The ad addresses the potential purchase barrier of the long, dark winter by encouraging viewers to embrace and celebrate life despite the season's challenges. # Visual style The ad has a clean, natural, and slightly moody visual style. The production quality appears to be high, with a focus on showcasing the product in a visually appealing and authentic way. The visual motifs include a wintery scene with snow and evergreen branches, which evoke the scent profile of the cologne. The image treatment includes subtle color grading and lighting effects to enhance the overall mood and atmosphere. The typography is clean and legible, with a focus on highlighting the brand name and product name. The visual style aims to create a sense of sophistication and connection to nature, which aligns with the brand's overall positioning. # Hooks Headline: NORSE WINTER # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential negative feelings associated with the long, dark winter. The ad copy states, "Fear not the long, dark winter." # Value propositions - Evokes the scent of December in Scandinavia, providing a unique and immersive fragrance experience. - Encourages viewers to embrace the winter season and find joy in it, positioning the cologne as a source of comfort and positivity. # Benefits - Smells like December in Scandinavia – ancient evergreen forests and sacred resins burning in snow-covered wooden halls. - Stay warm and celebrate life. # Features - Norse Winter Men's Cologne - Eau de parfum # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product, describing its scent, and encouraging viewers to embrace the winter season. # Storyline - The ad opens with the product placed in a wintery scene, immediately setting the tone and context for the cologne. This is included to visually represent the scent profile and create an immersive experience for the viewer. The audience experiences this from the brand's perspective, showcasing the product in its intended environment. - The ad then describes the scent as reminiscent of December in Scandinavia, highlighting the key fragrance notes and evoking a sense of place. This is included to further elaborate on the scent profile and create a more detailed sensory experience for the viewer. The audience experiences this from the brand's perspective, providing a descriptive overview of the product's scent. - The ad concludes with a call to "fear not the long, dark winter" and to "stay warm and celebrate life," encouraging viewers to embrace the season and find joy in it. This is included to address potential purchase barriers related to the winter season and to position the cologne as a source of comfort and positivity. The audience experiences this from the brand's perspective, offering a message of encouragement and promoting a positive association with the product.

# Ad summary This image ad for Beardbrand beard care products emphasizes that the brand is not cheap. It features a testimonial from a customer who enjoys the scent of their husband's beard after using the product. The ad includes an image of the product line and a 30% off limited time offer. # Brand positioning Beardbrand is presented as a premium brand in the men's grooming market, specifically for beard care. The positioning emphasizes quality and sensory appeal, suggesting that their products offer a superior experience compared to cheaper alternatives. The brand aligns with a lifestyle that values attention to detail, personal care, and sensory enjoyment, positioning itself against norms of basic or inexpensive grooming routines, and instead focuses on an emotional connection through scent and feel. # Product The ad features a line of beard care products, including Utility Softener, Beard Oil, and Beard Balm. These products are designed for men with beards, aiming to improve the feel and scent of their facial hair. The Utility Softener likely functions as a beard wash or conditioner, while the Beard Oil and Beard Balm are designed to moisturize, soften, and style the beard. The ad addresses the purchase barrier of potential concerns about product quality by emphasizing the brand's premium status, suggesting a worthwhile investment for those who value the sensory experience of their grooming routine. # Visual style The ad employs a clean and minimalist aesthetic with a focus on product visibility and clear messaging. The production quality appears to be high, with well-lit product shots and professional model photography. The ad is divided vertically with text on the left and a model on the right. The typography is large, bold, and legible, making the ad scannable and easily digestible in a social media feed. # Hooks Headline: IT'S NOT CHEAP. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point addressed is the disappointment that comes with using cheap beard care products that don't provide a satisfactory experience. "BECAUSE CHEAP SHOWS UP EVENTUALLY. IN THE WAY IT FEELS. IN THE WAY IT SMELLS." # Value propositions - The limited-time offer creates a sense of scarcity and incentivizes immediate purchase. # Benefits - Because cheap shows up eventually. In the way it feels. In the way it smells. # Features - UTILITY SOFTENER - ALL HAIR & BEARD TYPES - BEARD OIL - BEARD BALM # Call to action None used. # Social proof - "I KISS MY HUSBAND JUST TO SMELL IT." – KAT, VERIFIED CUSTOMER # Point of view - Brand, expressed through the message that 'IT'S NOT CHEAP,' positions the brand as premium. - Customer, expressed through the quote 'I KISS MY HUSBAND JUST TO SMELL IT,' shares a positive personal experience with the product. - Brand, expressed through the offer '30% OFF LIMITED TIME OFFER,' creates urgency to prompt a purchase. # Storyline - The ad opens with the message that Beardbrand "IT'S NOT CHEAP," immediately setting a tone of quality and luxury. The brand is telling the audience it is positioned for those who value the experience of their grooming products. - Next, the ad explains why the brand isn't cheap, stating, "BECAUSE CHEAP SHOWS UP EVENTUALLY. IN THE WAY IT FEELS. IN THE WAY IT SMELLS." Here the brand tells viewers that the quality of cheap products diminish over time in both the way that the product feels and how it smells. - The ad presents a testimonial: "I KISS MY HUSBAND JUST TO SMELL IT." - KAT, VERIFIED CUSTOMER". This quote is from a verified customer, and speaks to the fragrance of the product being a key factor. Here the customer is telling the audience their own positive experience with the product line. - The phrase "THAT'S THE DIFFERENCE" is used to emphasize the superior quality and unique appeal of the product. The brand is telling the audience that this brand is higher quality than alternative brands. - The ad showcases the product line and the Beardbrand logo to build brand recognition and create a visual association with the claims made earlier in the message. Here, the brand is displaying their product line to the audience. - Finally, the ad presents the offer "30% OFF LIMITED TIME OFFER", and aims to incentivize immediate purchase. Here the brand provides an incentive for the viewer to purchase.

# Ad summary This image ad showcases Beardbrand's Beard Foundations Set, highlighting the Utility Softener, Beard Oil, and Beard Balm. The ad emphasizes a 30% discount on the set, aiming to attract customers looking for a comprehensive beard care solution. # Brand positioning Beardbrand is presented as a premium brand focused on men's grooming, specifically beard care. The brand positions itself as a provider of high-quality products designed to maintain and enhance the appearance and health of beards. The use of the "Old Money" product line suggests a focus on luxury and sophistication, appealing to customers who value a refined and well-groomed look. The brand aims to occupy a space in the consumer's mind as a go-to for comprehensive beard care solutions, emphasizing quality and a touch of luxury. # Product The ad features Beardbrand's Beard Foundations Set, which includes three key products for beard care. The Utility Softener is a beard and hair conditioner, as well as a moisturizing shave lotion, packaged in a pump bottle. The Beard Oil, designed for both beard and face, can be used as a pre-shave and post-shave oil, packaged in a pump bottle. The Beard Balm is a beard and hair balm, also functioning as a skin and tattoo moisturizer, packaged in a jar. All three products are part of the "Old Money" line, suggesting a cohesive scent profile and premium formulation. The ad highlights the comprehensive nature of the set, addressing multiple aspects of beard care from cleansing and conditioning to moisturizing and styling. The products aim to provide a complete solution for maintaining a healthy and well-groomed beard. # Visual style The ad features a clean, product-focused visual style with a focus on the product packaging. The brushed silver bottles and jars give a premium feel, while the dark green background provides a sophisticated backdrop. The lighting is soft and even, highlighting the textures of the products. The overall aesthetic is modern and minimalist, emphasizing the quality and design of the Beardbrand products. # Hooks Headline: THE BEARD FOUNDATIONS SET # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing multiple products for comprehensive beard care by offering a set that covers all the essential steps. # Value propositions - The Beard Foundations Set offers a complete solution for beard care, combining cleansing, conditioning, moisturizing, and styling in one package. - The "Old Money" line suggests a premium formulation and sophisticated scent profile, appealing to customers who value luxury and quality. # Benefits - Comprehensive beard care - Moisturizing and conditioning - Versatile use for beard, hair, skin, and tattoos # Features - Beard + Hair Conditioner - Moisturizing Shave Lotion - Beard Oil / Face Oil - Pre + Post-Shave Oil - Beard Balm / Hair Balm - Skin + Tattoo Moisturizer # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing their products and promoting a discount to drive sales. # Storyline - The ad opens by showcasing the Beardbrand logo, immediately establishing the brand identity and signaling that the content will focus on their products. This is told from the brand's perspective to build brand recognition. - The ad then presents the Beard Foundations Set, highlighting the three products included: Utility Softener, Beard Oil, and Beard Balm. This is told from the brand's perspective to showcase the product range and its comprehensive nature. - The ad emphasizes the 30% off discount, creating a sense of urgency and incentivizing potential customers to make a purchase. This is told from the brand's perspective to drive sales and attract new customers.

# Ad summary This ad for Beardbrand Utility Oil features a narrator using customer questions to demonstrate that Beardbrand knows their audience and that their product is made to be exactly what a consumer needs, including a full-size product as the sample. # Brand positioning Beardbrand is presented as a brand focused on providing quality beard products that are tailored to the needs of their customer base. The brand is positioned to understand their consumers, making sure that they are providing the best beard products without the use of overwhelming scents. By responding to the customer in the ad, they're positioning themselves as a brand that cares about their audience's concerns and preferences. # Product The ad features the Bold Fortune Beard Foundations Set, which includes Beardbrand Utility Oil, Beard Balm, and Utility Softener. The product is for men who want to take care of their beard but don't like overpowering scents in their beard care products. The Utility Oil is formulated to layer and sit naturally, not overwhelm you. Beardbrand provides a full-size product as a sample so that a customer can fully test the product. You can swap or return the product if you don't like it. # Visual style The ad features a polished commercial aesthetic. The editing is quick cuts. The pacing is consistent. It feels like a hybrid ad, as it features real people with natural skin and beards, but has very high-quality video production. The visuals are timed to the voiceover lines. # Hooks Spoken: Dear Tom, you asked, "Are you telling me your stuff is subtle?" Text overlay: Dear Tom, / Are you telling me your stuff is subtle? Visual: 00:00–00:00 The camera is centered on a black bottle that reads, "Beardbrand + 925, UTILITY OIL, BOLD FORTUNE, 118 ml". Behind the bottle is a blurred warm light. / 00:00–00:01 A close-up of a hand pumping Utility Oil from a Beardbrand bottle. Behind the hand is a blurry light. / 00:01–00:03 A close up of a person's hand with Utility Oil on their palm. Behind the hand is a blurry light. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses concerns for people who do not want to use products that have overpowering scents. # Value propositions - Confidence – By offering a full-size product and an easy return policy, Beardbrand demonstrates confidence in its product. # Benefits - The set is not overwhelming - You can return the product # Features - Utility Oil formulated to layer and sit naturally # Call to action None used. # Point of view - Brand 90% – Most of the ad features the official brand voice in answering the questions posed by the customer. - Customer 10% – The questions in the ad are from a potential customer, so we are experiencing the ad from his perspective. # Storyline - 00:00–00:00 The ad opens with an image of the Beardbrand Utility Oil, with on-screen text that reads, "Dear Tom," - 00:00–00:02 00:00–00:02 The brand’s voice directly addresses a customer named Tom, referencing a question he asked about the product’s subtlety. This immediately pulls the viewer into a specific customer interaction. - 00:02–00:05 00:02–00:05 The brand confirms that the product is designed for “you and the people close to you,” visually showing men of different ages using the product in a way that implies their perspective. - 00:05–00:08 00:05–00:08 The brand continues to address Tom’s potential concerns. Here, the visual of a man applying the product is intercut with the narrator's question, Why would you need someone else's nose up your beard? - 00:09–00:11 00:09–00:11 Answering another question from Tom, the narrator speaks to camera asking, "Am I going to be wanting to wash it off as soon as I put it on?", which is visually demonstrated by men putting the oil on their faces. - 00:12–00:14 00:12–00:14 The narrator answers, "No" and explains the product’s formula, again paired with visual proof of the product being applied to a beard. The brand again attempts to negate the user's worry about the product. - 00:15–00:17 00:15–00:17 Addressing another question, "Do you offer any samples?", the narrator prepares to explain that Beardbrand is different. - 00:17–00:21 00:17–00:21 The ad compares Beardbrand’s full-size product with other brands’ tiny vial samples. - 00:21–00:25 00:21–00:25 The ad then shows the full Bold Fortune Beard Foundations Set, which includes oil, balm, and softener. - 00:25–00:27 00:25–00:27 The ad returns to the brand’s voice, who encourages the customer to wear, style, and test the product properly. - 00:27–00:30 00:27–00:30 The narrator pivots to reassure customers that if the product isn’t a good fit, they can return or swap it, reinforcing a no-risk trial. - 00:30–00:31 00:30–00:31 The ad ends with the brand’s assertion that they “make it right,” contrasting this customer-centric approach with a generic sample. - 00:31–00:35 00:31–00:35 The ad closes with the Bold Fortune Beard Foundation set, highlighting that it's now $84.

# Ad summary This video ad features a male creator reviewing Beardbrand's 'Temple Smoke' Eau de Parfum. The creator enthusiastically praises the fragrance, highlighting its unique, dark, and intense scent profile derived from burning oud, frankincense, and myrrh. He positions it as distinct from conventional, "safe" fragrances, appealing to those who appreciate a bold and unconventional scent. The ad combines direct-to-camera commentary from the creator with product shots, evocative visual metaphors (fire, smoke, ancient temple rituals), and demonstrations of the product's features like its alcohol-free formula, precision applicator, and long-lasting nature. The creator uses humor and strong opinions to convey his personal endorsement, emphasizing that this fragrance is for a specific, confident individual. It concludes with a call to action to purchase on Beardbrand.com, reinforcing the product's niche appeal. # Brand positioning Beardbrand is presented as a brand that offers unique, bold, and unconventional grooming products, specifically fragrances, that stand apart from mainstream offerings. It aims to occupy a space in the consumer's mind as a provider of distinctive, high-quality scents for men who are confident, individualistic, and perhaps a bit rebellious. The brand aligns with values of authenticity, self-expression, and a non-conformist lifestyle, evidenced by the creator's emphatic endorsement and the product's "dark, intense" description. Beardbrand pushes against category norms of "fresh" or "safe" fragrances, instead embracing complex, atmospheric, and ancient-inspired scents. The positioning is emotional, appealing to a sense of identity and self-assuredness, but also functional in promising long-lasting, skin-friendly products. While another product (Beard Oil) is briefly shown, the focus is on the 'Temple Smoke' fragrance as an embodiment of the brand's distinct olfactory identity. # Product The featured product is Beardbrand's 'Temple Smoke' Eau de Parfum, a fragrance for men. It is described as Beardbrand's "darkest, most atmospheric scent." Its scent profile opens with "burning oud, frankincense, and myrrh," which the creator humorously describes as smelling "like you just walked out of an ancient stone temple after making a questionable life decision." It is positioned as a "dark and intense" fragrance, contrasting with "fresh" or "safe" alternatives. The product is alcohol-free, designed not to "nuke your skin." It features a precision applicator (implied to be a roll-on or similar) to prevent overuse, ensuring the wearer doesn't "smell like you fell into a bonfire." It is also highlighted as "long-lasting," sticking around "longer than your last three bad ideas." The product is for men who desire a distinctive, potent, and non-mainstream scent that projects confidence and a unique aura. The ad implies it is worth trying for its unique scent, long-lasting nature, skin-friendly formula, and targeted application. # Visual style The ad features a hybrid visual style, blending scrappy, handheld UGC-like footage with more polished, thematic B-roll and product shots. The editing rhythm is fast-paced, characterized by quick cuts between the creator's commentary, product demonstrations, and abstract visual metaphors. Production quality is a mix: the creator's segments have a casual, vlogger-style feel, while the B-roll (fire, smoke, temple, monks) is high-quality and cinematic. The pacing is consistently quick throughout the ad, maintaining engagement. Visual motifs include recurring shots of the creator applying the fragrance to his neck, close-ups of the product bottle, and symbolic imagery representing the scent's profile. Audio-visual sync is prevalent, with cuts and evocative B-roll directly illustrating the spoken descriptions of the fragrance notes and effects. # Hooks Spoken: I'll wear Temple Smoke until I die. / And honestly, it might as well be the fragrance of my funeral. Text overlay: "I'LL WEAR TEMPLE SMOKE UNTIL I DIE" Visual: A close-up shot of a male hand holding a small, dark glass bottle of 'Temple Smoke Eau de Parfum' by Beardbrand. The man has a reddish-brown beard and is wearing a green, red, and white striped robe. The background is slightly blurred, showing a closet or shelving unit. / A medium shot of a white male with a reddish-brown beard, wearing a green, red, and white striped robe, looking directly at the camera with a slight smile. The background shows white shelves with folded clothes. / A medium shot of the same male, looking to his right and applying a product from a small, dark bottle to his neck just below his right ear. The background is a white closet or shelving unit. / A medium shot of the same male, looking directly at the camera with a serious, slightly concerned expression, as if contemplating a serious thought. The background remains the white closet/shelving unit. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies a pain point around generic, "fresh" or "safe" fragrances that lack character or intensity, leaving men feeling uninspired. It also subtly addresses concerns about alcohol-based fragrances irritating skin and the problem of applying too much, leading to an overpowering scent. "This isn't fresh. This isn't 'safe.'" # Value propositions - a dark and intense fragrance for a unique, confident persona - a non-conformist scent that is 'not fresh' and 'not safe' - a scent experience that evokes ancient temples and ritual - a brand that delivers exactly what they promise - a product that is alcohol-free for skin safety - a precision applicator for controlled usage - a long-lasting scent for extended wear # Benefits - won't nuke your skin - you don't smell like you fell into a bonfire (prevents overuse/strong application) - sticks around longer than your last three bad ideas (durability) # Features - darkest, most atmospheric scents - burning oud, frankincense, and myrrh - Alcohol-free - Precision applicator - Long-lasting # Call to action You can grab it now at Beardbrand.com # Social proof - "I'll wear Temple Smoke until I die." – Male 1 (Creator) - "That's why I keep coming back to Beardbrand fragrances. They deliver exactly what they promise." – Male 1 (Creator) # Point of view - Customer 70% – The creator shares his personal experience, opinions, and enthusiasm for the product, speaking directly to the viewer. - Brand 30% – Brand claims and product features are presented, sometimes directly by the creator but also through product visuals and text overlays. # Storyline - 00:00–00:01 The creator opens by making a bold, slightly dramatic declaration of his unwavering loyalty to the 'Temple Smoke' fragrance, implying its profound personal significance. - 00:01–00:04 He then jokingly extends this loyalty to his funeral, using hyperbole to emphasize the scent's importance and his commitment, setting a humorous yet deeply personal tone. - 00:04–00:07 The creator introduces the product more formally, labeling it Beardbrand's "darkest, most atmospheric scent," establishing its unique and intense character from a brand-affiliated perspective. - 00:07–00:10 He describes the scent's primary notes – burning oud, frankincense, and myrrh – with evocative, almost mystical imagery, explaining *what* makes it dark and atmospheric. - 00:10–00:16 The creator then humorously translates these exotic notes into a relatable, albeit dramatic, experience: smelling like one emerged from an ancient temple after a "questionable life decision." This combines exotic allure with self-deprecating humor, making the scent intriguing and slightly edgy. - 00:16–00:20 He directly challenges conventional fragrance descriptions, stating the product "isn't fresh" and "isn't safe." This positions 'Temple Smoke' as a defiant, non-conformist alternative, appealing to those who reject blandness. - 00:20–00:23 The creator reinforces the core essence of the scent, describing it as "smoke, resin, and sacred wood" that "clings to you like a curse you're kind of proud of." This deepens the mysterious and powerful persona associated with the fragrance, appealing to a sense of personal, slightly dangerous identity. - 00:24–00:27 He reiterates that the fragrance is "dark and intense," confirming that the product delivers on its bold promise. - 00:27–00:32 The creator further elaborates on the scent's immersive nature, linking it to incense, stone walls, and ritual chanting, using evocative imagery to build a sensory experience around the product, connecting back to the temple metaphor. - 00:32–00:36 He uses an analogy to contrast 'Temple Smoke' with more traditional or "old money" fragrances. If "old money is a tailored suit," then 'Temple Smoke' is "the guy who doesn't knock before entering the room," portraying it as bold, confident, and unapologetically disruptive. - 00:36–00:41 The creator states his personal reason for loyalty to Beardbrand fragrances: "They deliver exactly what they promise," reinforcing the brand's reliability and the product's effectiveness from a customer's perspective. - 00:41–00:43 He highlights specific product features: "Alcohol-free, so it won't nuke your skin." This addresses a common concern with fragrances and offers a practical benefit. - 00:44–00:47 He then mentions the "precision applicator" to ensure appropriate application, preventing the user from smelling "like you fell into a bonfire," humorously addressing potential misuse while highlighting a design benefit. - 00:47–00:51 The creator emphasizes its "long-lasting" quality, humorously stating it "sticks around longer than your last three bad ideas," reassuring potential customers about its performance. - 00:51–00:53 He provides a clear call to action to purchase the product from Beardbrand.com. - 00:53–00:56 The creator concludes by reiterating the fragrance's distinctiveness: "Just know this one isn't for everyone." He immediately follows this with, "And that's kind of the point," reinforcing the brand's exclusive and bold identity and appealing to those who value individuality.

# Ad summary This ad promotes Beardbrand Beard Oil as a solution for beard itch, flakes, and overall beard health. It highlights the product's lightweight, non-greasy formula, fast absorption, and pleasant scent. Various men are shown applying the oil, emphasizing its ability to provide a softer, healthier, refined, and intentional beard. # Brand positioning Beardbrand is presented as a premium grooming brand that caters to men who seek to elevate their beard care routine beyond basic soap and hope. The brand emphasizes intentionality, cleanliness, and refinement, positioning itself as a solution for achieving a softer, healthier, and better-smelling beard. It promotes a lifestyle where grooming is not a chore but a deliberate act of self-care, aligning with values of sophistication and attention to detail. The brand positions itself as a provider of high-quality beard oil, distinguishing itself through functional benefits like non-greasy formula, fast absorption, and moisturizing effects. # Product Beardbrand Beard Oil is a lightweight, non-greasy oil designed for beard care. It promises to absorb quickly and is applied by dispensing one pump into the palm, rubbing it in, and then applying to the beard. It combats common beard issues like itchiness and flakes, promoting a softer and healthier beard. The oil is offered in various fragrances, which are implied through the product description. It aims to simplify beard care with a quick, 60-second routine, promising to improve beard appearance and feel. It is marketed as a convenient and effective solution for men seeking a refined and intentional grooming routine. # Visual style The ad has a UGC feel, with simple cuts and authentic shots of men using the product. The production quality is a hybrid, with some shots having a polished commercial look and others appearing more casual and homemade. The pacing is quick, with cuts happening frequently to maintain engagement. Edits and text overlays are often timed to sync with the music and voiceover, adding to the overall rhythm and flow of the ad. # Hooks Spoken: 00:00–00:02 [Enthusiastic] Your beard deserves better. This is Beardbrand Beard Oil. Text overlay: 00:00–00:01 SOAP AND HOPE / 00:00–00:01 ISN'T A ROUTINE. / 00:01–00:02 This is Beardbrand Beard Oil. Visual: 00:00–00:01 Close-up shot of a man with a beard in a bathroom, scratching his beard, with a frustrated expression. Background includes a white door and white wall. Text overlay: "SOAP AND HOPE ISN'T A ROUTINE." Camera is static and slightly shaky. / 00:01–00:02 A man with a beard holds up a bottle of Beardbrand Beard Oil in front of a blurred background. The background includes a tan wall and a white door. Camera is slightly shaky and moves to focus on the product. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of beard itch and flakes, suggesting that traditional beard care methods are insufficient. "SOAP AND HOPE ISN'T A ROUTINE." # Value propositions - Beard oil provides an intentional routine. - Better than soap and hope - Various fragrances # Benefits - Softer, healthier beard - Smells incredible # Features - Lightweight - Non-greasy - Absorbs fast - Choose your favorite fragrance # Call to action None used. # Point of view - Customer 85% – The ad predominantly uses the customer's perspective through various men demonstrating and speaking about the product. - Brand 15% – The brand's voice is present through scripted voiceovers highlighting the product's features and benefits. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up of a man scratching his beard, with the text "SOAP AND HOPE ISN'T A ROUTINE." This introduces the problem of inadequate beard care. - 00:01–00:02 00:01–00:02 A man holds up a bottle of Beardbrand Beard Oil, stating, "Your beard deserves better. This is Beardbrand Beard Oil." This introduces the product as a solution. - 00:02–00:05 00:02–00:05 The ad features a series of quick shots of men, with voiceovers describing the product's benefits: "Lightweight, non-greasy. Absorbs fast. One pump." This highlights the key features of the oil and its ease of use. - 00:05–00:06 00:05–00:06 A man is shown applying the oil, and the voiceover states, "Rub it in. Done." This demonstrates the simple application process. - 00:06–00:08 00:06–00:08 The ad returns to the man scratching his beard from the opening, now looking relieved, with the text "No itch. No flakes." This shows the immediate relief the product provides. - 00:08–00:11 00:08–00:11 Several men are shown using the product, with voiceovers stating, "Just a softer healthier beard. And yeah, it smells incredible." This emphasizes the benefits and sensory appeal of the product. - 00:11–00:14 00:11–00:14 The ad shows quick shots of various men after applying the oil, with the text "Refined. Clean. Intentional. 60 seconds." This reinforces the product's ability to improve appearance and simplify the grooming routine. - 00:14–00:17 00:14–00:17 The ad concludes with a product shot, stating, "Beardbrand Beard Oil. Choose your favorite fragrance. From $29.00." This provides product information and pricing.

# Ad summary This image ad showcases Beardbrand's The Beard Foundations Set, highlighting the Utility Softener, Beard Oil, and Beard Balm. The ad emphasizes the products' ability to soften coarse beard hair with just one use and offers a 30% discount. # Brand positioning Beardbrand is presented as a premium brand focused on men's grooming, specifically for beard care. The brand positions itself as a provider of high-quality products designed to soften and maintain coarse beard hair. The use of the phrase "$ OLD MONEY" on the product labels implies a sense of luxury and sophistication, suggesting that the brand aligns with a lifestyle of affluence and attention to detail. Beardbrand aims to occupy the space of a trusted and effective solution for men seeking to improve the texture and appearance of their beards, pushing against the norm of rough, unkempt facial hair. # Product The ad features The Beard Foundations Set, which includes three key products: Utility Softener, Beard Oil, and Beard Balm. The Utility Softener is described as a beard and hair conditioner, as well as a moisturizing shave lotion, packaged in a large pump bottle. The Beard Oil is a blend of beard oil, face gel, and pre/post-shave gel, presented in a smaller pump bottle. The Beard Balm is a beard and face balm and tattoo moisturizer, contained in a small, wide-mouthed jar. All products are designed to soften coarse beard hair, with the ad highlighting that this can be achieved with just one use. The products address the purchase barrier of ineffective beard care by promising significant softening and moisturizing benefits. # Visual style The ad has a clean, studio-shot aesthetic with a focus on product presentation. The visual motifs include a product lineup against a dark background, with bold typography and color blocking to draw attention to key information. The image treatment includes sharp lighting and background removal to isolate the products. The typography is large and bold, enhancing scannability. The style contrasts with platform-native content, aiming for a high-design look to capture attention in the feed. # Hooks Headline: 30% OFF # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of having coarse, unmanageable beard hair. "PROVEN TO SIGNIFICANTLY SOFTEN COARSE BEARD HAIR" directly targets this issue. # Value propositions - Proven to significantly soften coarse beard hair with just one use # Benefits - Soften Coarse Beard Hair # Features - Beard + Hair Conditioner - Moisturizing Shave Lotion - Beard Oil / Face Gel - Pre + Post Shave Gel - Beard / Face Balm - Tattoo Moisturizer # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its products, offers, and benefits to potential customers. # Storyline - The ad starts by highlighting the limited availability of the product with "LOW STOCK" repeated across the top, creating a sense of urgency. This is told from the brand's perspective to encourage immediate action. - Next, the ad announces a "30% OFF" discount on "THE BEARD FOUNDATIONS SET", which is intended to grab the viewer's attention and incentivize a purchase. This is told from the brand's perspective to promote the offer. - The ad showcases the three products included in the set: Utility Softener, Beard Oil, and Beard Balm. This is from the brand's perspective to highlight the product range and their benefits. - The ad emphasizes the key benefit: "PROVEN TO SIGNIFICANTLY SOFTEN COARSE BEARD HAIR WITH JUST ONE USE". This is from the brand's perspective to assure the customer of the product's effectiveness. - The ad concludes with the Beardbrand logo, reinforcing brand recognition and trust. This is from the brand's perspective to solidify its identity.

# Ad summary This ad uses a before and after format to showcase the effectiveness of Beardbrand's beard softening products. It features a Google search bar at the top, suggesting the ad is targeting users who are actively searching for solutions to soften their beards. The ad includes images of the products, a man using the product, and a before-and-after comparison of a man's beard with and without the product. # Brand positioning Beardbrand is presented as a solution for men seeking to improve the softness and overall appearance of their beards. The brand positions itself as a provider of utility-focused products, specifically a softener and oil, designed to address the common concern of beard texture. The brand aims to occupy a space in the consumer's mind as a reliable and effective choice for beard care, emphasizing practical results and visible improvements. The brand's positioning is functional, focusing on the tangible benefits of using their products to achieve a softer, more manageable beard. # Product The ad features two Beardbrand products: Utility Softener and Utility Oil. The Utility Softener is presented as a solution for softening beards, while the Utility Oil is designed to nourish and improve beard health. The ad showcases the softener being dispensed into a hand, highlighting its creamy texture. The oil is shown in a bottle with a pump dispenser, with some of the oil spilled to show its texture. The ad also includes a before-and-after comparison, visually demonstrating the products' effectiveness in improving beard appearance. The products are for men who want to soften and improve the appearance of their beards. # Visual style The ad has a clean and straightforward visual style, resembling a Google search results page. The product shots are well-lit and professional, while the before-and-after comparison is clear and easy to understand. The overall aesthetic is simple and functional, focusing on conveying the product's benefits in a clear and concise manner. # Hooks Headline: how to make my beard soft # Funnel stage Middle of funnel # Pain points The ad addresses the pain point of having a rough, unkempt beard, as indicated by the Google search query "how to make my beard soft" and the "Without Beardbrand" image showing a frizzy beard. # Value propositions - Beardbrand products provide a solution for softening and improving the appearance of beards. # Benefits - Softer beard - Improved beard appearance # Features - Utility Softener - Utility Oil # Call to action None used. # Point of view - Customer: The Google search bar at the top of the image represents the customer's initial search for a solution to soften their beard. - Brand: The images of the Beardbrand products and the man using the softener represent the brand's offering as a solution to the customer's problem. - Customer: The before-and-after comparison of the man's beard represents the customer's perspective, showing the visible results of using the products. # Storyline - The ad starts with a Google search bar showing the query "how to make my beard soft," which is intended to capture the attention of users searching for beard softening solutions. This is from the customer's perspective, showing the initial problem they are trying to solve. - Next, the ad shows images of Beardbrand's Utility Softener and Utility Oil, along with a man using the softener. This is from the brand's perspective, introducing their products as a solution to the problem. - Finally, the ad presents a before-and-after comparison of a man's beard with and without using Beardbrand products. This is from the customer's perspective, demonstrating the visible results and benefits of using the products.

# Ad summary This ad for Beardbrand promotes their Bold Fortune line of beard products, including beard oil and cologne. The ad features a bearded man who describes the scent profile of the Bold Fortune line as masculine and sophisticated, contrasting it with overly sweet or floral scents. He highlights the new cologne as a roll-on application to avoid over-application. The ad also showcases a beard comb and offers bundle options for purchase. # Brand positioning Beardbrand is presented as a brand that caters to men who want to maintain a well-groomed beard with a masculine and sophisticated aesthetic. The brand positions itself against overly sweet or floral scents often associated with self-care products, instead promoting a more rugged and refined image. Beardbrand aligns with values of confidence, sophistication, and a lifestyle that appreciates quality and craftsmanship. The brand pushes against the norm of overly strong cologne application, advocating for a subtle and clean approach. # Product The ad features Beardbrand's Bold Fortune line, including beard oil, cologne, and a beard comb. The Bold Fortune beard oil is described as having a great fragrance that keeps the beard soft and hydrated. The Bold Fortune cologne is a roll-on application, designed to provide a subtle and clean scent without being overpowering. The scent profile is described as leather, whiskey, saffron, and a touch of tobacco. The Whiskey River comb is a wood grain comb designed to keep your beard in check all day and is small enough to fit in your pocket. # Visual style The ad has a polished commercial aesthetic with a touch of ruggedness. The editing style includes quick cuts and static shots, with smooth transitions between scenes. The production quality is high-end, with attention to detail in the lighting and set design. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover lines. The visual motifs include close-up shots of the products, masculine imagery (e.g., leather, whiskey, cars), and the bearded man as the central figure. # Hooks Spoken: 00:00–00:07 If your beard smells like a lavender candle or a Bath and Body Works display, we need to have a chat. Visual: 00:00–00:06 A man with a long, gray beard, tattoos, wearing a black t-shirt, khaki pants, and a baseball cap is sitting on a stool in front of a dark gray wall. Behind him are framed pictures, a set of bull horns, and a lamp. The camera is stationary and at eye level. The man is gesturing with his hands as he speaks. # Funnel stage Consideration # Pain points The ad addresses the pain point of beards that smell too feminine or overly sweet, like a lavender candle or a Bath and Body Works display. This is signaled by the line, "If your beard smells like a lavender candle or a Bath and Body Works display, we need to have a chat." # Value propositions - Bold Fortune cologne is a roll-on application, so there is no wasted spray, no cologne cloud of regret - Whiskey River comb will last longer than your last three relationships # Benefits - Bold Fortune cologne provides a subtle and clean scent - Whiskey River comb keeps your beard in check all day - Bold Fortune beard oil smells like horsepower and good life choices # Features - Bold Fortune cologne is a roll-on application - Whiskey River comb is wood grain - Bold Fortune beard oil keeps your beard soft and hydrated # Call to action Grab the Bold Fortune bundle from Beardbrand # Point of view - Brand 100% – The entire ad is delivered by a representative of the brand, showcasing their products and values. # Storyline - 00:00–00:07 00:00–00:07 If your beard smells like a lavender candle or a Bath and Body Works display, we need to have a chat. The speaker establishes a problem: beards that smell too feminine. - 00:07–00:10 00:07–00:10 That's not self-care, that's smelling like Karen from accounting. The speaker reinforces the problem by using humor to compare the undesirable scent to a stereotypical feminine scent. - 00:10–00:14 00:10–00:14 This right here though, Bold Fortune, is what a beard is supposed to smell like. The speaker introduces the Bold Fortune product line as the solution to the problem of overly feminine-smelling beards. - 00:14–00:18 00:14–00:18 Leather, whiskey, a little saffron, touch of tobacco. The speaker describes the masculine scent profile of the Bold Fortune line. - 00:18–00:24 00:18–00:24 Basically, if a good cigar and a glass of bourbon had a baby that could grow a beard and change its own oil. The speaker uses a humorous analogy to further emphasize the masculine scent profile. - 00:24–00:28 00:24–00:28 The new Bold Fortune cologne also just dropped, and it's a roll-on. The speaker introduces the new cologne product and highlights its roll-on application. - 00:28–00:31 00:28–00:31 No wasted spray, no cologne cloud of regret. The speaker highlights the benefits of the roll-on application, emphasizing efficiency and avoiding over-application. - 00:31–00:36 00:31–00:36 Cologne isn't supposed to be so strong it makes people's eyes burn from five feet away. The speaker reinforces the benefit of the roll-on application by contrasting it with the negative experience of overly strong cologne. - 00:36–00:39 00:36–00:39 Just a subtle, clean hit that lasts all day. The speaker summarizes the desired effect of the cologne: a subtle and long-lasting scent. - 00:39–00:47 00:39–00:47 And for the bearded among us, you pair that up with some of the good old faithful Bold Fortune beard oil, same great fragrance, keeps your beard soft, hydrated. The speaker introduces the beard oil and highlights its benefits: fragrance, softness, and hydration. - 00:47–00:53 00:47–00:53 And smelling like you just changed a tire with your bare hands and then high-fived a bald eagle. The speaker uses a humorous analogy to further emphasize the masculine scent profile of the beard oil. - 00:53–00:55 00:53–00:55 Smells like horsepower and good life choices. The speaker summarizes the overall scent profile as masculine and indicative of a good lifestyle. - 00:56–01:03 00:56–01:03 Then there is the Whiskey River comb. Wood grain, great for keeping your beard in check all day, you can slip this guy right in your pocket. The speaker introduces the beard comb and highlights its benefits: portability and beard maintenance. - 01:03–01:05 01:03–01:05 And this thing will last longer than your last three relationships. The speaker uses humor to emphasize the durability of the comb. - 01:06–01:10 01:06–01:10 The good folks at Beardbrand have got a couple special price bundle options coming out. The speaker introduces the bundle options for purchase. - 01:10–01:15 01:10–01:15 Option one, you can get a bundle with the Bold Fortune beard oil and the cologne. The speaker describes the first bundle option. - 01:15–01:20 01:15–01:20 Or you can go with bundle two, which is the cologne, the beard oil, and the Whiskey River comb. The speaker describes the second bundle option. - 01:20–01:25 01:20–01:25 Bundle two is the move, obviously, because if you're going to do it, do it right. The speaker recommends the second bundle option. - 01:25–01:33 01:25–01:33 Don't half-ass a good beard. So ditch that other crap, smell like a guy is meant to smell, and grab the Bold Fortune bundle from Beardbrand. The speaker encourages viewers to purchase the Bold Fortune bundle. - 01:33–01:37 01:33–01:37 Because your beard deserves better than fresh linen. The speaker concludes by reinforcing the value proposition of the Bold Fortune line.

# Ad summary This ad showcases Beardbrand's beard oil and cologne as a combo for smelling awesome all day. It highlights a 20% discount on the set. # Brand positioning Beardbrand is presented as a brand focused on men's grooming, specifically for those with beards. The brand aims to occupy a space in the consumer's mind as a provider of high-quality beard care and fragrance products. The brand aligns with a lifestyle of well-groomed masculinity and self-care. The brand positioning is both functional, providing products for beard maintenance, and emotional, enhancing the user's confidence and appeal through fragrance. # Product The ad features Beardbrand's beard oil and cologne, presented as a combo for smelling awesome. The beard oil is designed for beard and face skin, promising to keep the beard healthy and moisturized. The cologne, named "Old Money," is a fragrance designed to complement the beard oil. The ad highlights the products' ability to provide a long-lasting scent, ensuring the user smells awesome all day. The ad addresses the purchase barrier of price by offering a 20% discount on the set, making it more accessible to potential customers. # Visual style The ad has a clean and modern visual aesthetic with a focus on product presentation. The production quality appears to be studio-shot with a minimalist background. The image treatment includes background removal and color grading to create a cohesive look. The typography is large and bold, enhancing scannability. The style contrasts with platform-native content, aiming to stand out in the feed with its high-design approach. # Hooks Headline: Beard Oil + Cologne That Lasts All Day # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting to smell good all day, which can be a concern for individuals who want to maintain a fresh and appealing scent throughout their daily activities. # Value propositions - Beard Oil + Cologne That Lasts All Day - One-two punch combo for smelling awesome # Benefits - Lasts All Day - smelling awesome # Features - Beard Oil - Cologne - PRE + POST-SHAVE OIL - EAU DE PARFUM # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits while highlighting a special offer. # Storyline - The ad opens by highlighting the benefit of the product: "Beard Oil + Cologne That Lasts All Day." This is told from the brand's perspective, setting the stage for the product offering. - The ad then introduces the products, showcasing the beard oil and cologne bottles. This is from the brand's perspective, highlighting the products included in the offer. - The ad emphasizes the value proposition with the phrase "One-two punch combo for smelling awesome." This is from the brand's perspective, reinforcing the benefit of using both products together. - The ad concludes with a clear offer, showing the discounted price of $59.20, down from $74.00, and a "SAVE 20%" badge. This is from the brand's perspective, incentivizing the viewer to make a purchase.

# Ad summary This ad showcases Beardbrand's Utility Oil alongside a free comb offer. The visual style is simple and direct, with a focus on the products themselves and a clear call to action. # Brand positioning Beardbrand is presented as a brand focused on men's grooming, specifically beard care. The brand positions itself as offering utility and value, as seen in the product name 'Utility Oil'. The brand seems to cater to men who prioritize functionality and simplicity in their grooming routine, avoiding overly complex or pretentious branding. # Product The featured product is Beardbrand's Utility Oil, designed for beard, face, and post-shave use. It comes in a silver metal bottle with a black spray nozzle. The label indicates it is part of the 'Old Money' line and contains 4 fl oz / 118 ml. The product is presented as a multi-purpose oil, simplifying the grooming routine for men. The ad also features a comb with a colorful, marbled design, offered as a free gift with purchase. # Visual style The ad has a simple, direct visual style with a focus on product presentation. The production quality appears to be mid-range, with a clean but not overly polished look. The use of red tape with handwritten text adds a DIY or promotional feel. The overall aesthetic is straightforward and functional, prioritizing clarity and directness over elaborate design. # Hooks Headline: ORDER THIS + GET THIS FREE # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies the pain point of needing multiple products for grooming by offering a multi-use oil. The product description highlights that it is a beard oil, face oil, and pre + post-shave oil, suggesting that the customer can simplify their routine with one product. # Value propositions - Multi-use oil for beard, face, and post-shave - Free comb with purchase # Benefits - None used. # Features - BEARD OIL - FACE OIL - PRE + POST-SHAVE OIL # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's point of view, showcasing the product and offer in a straightforward manner. # Storyline - The ad starts by presenting the Beardbrand Utility Oil, highlighting its multi-use functionality for beard, face, and post-shave care. This is from the brand's perspective, showcasing the product's core offering and benefits. - Next, the ad introduces a free comb as an incentive to purchase the Utility Oil. This is also from the brand's perspective, aiming to increase the perceived value of the offer and encourage immediate action. - The ad uses red tape with handwritten text to create a sense of urgency and informality, mimicking a DIY or promotional style. This is from the brand's perspective, aiming to grab attention and convey a sense of limited-time availability.