What is the Educational ad format?

# Ad summary This ad promotes Everyday Dose Coffee+, an all-in-one formula that combines high-quality coffee with Lion's Mane, Chaga, L-Theanine, collagen protein, eight essential trace minerals, and 18 amino acids. The ad features a man in a kitchen setting who contrasts the cost and inconvenience of buying these supplements separately with the convenience of getting them all in one cup of coffee. He highlights the 40% discount and free welcome kits with first orders, urging viewers to purchase before they sell out. # Brand positioning Everyday Dose is presented as a convenient and cost-effective solution for health-conscious individuals seeking to incorporate multiple supplements into their daily routine. The brand positions itself as a modern, all-in-one alternative to traditional supplement regimens, emphasizing simplicity and value. By combining high-quality coffee with essential nutrients and adaptogens, Everyday Dose aims to occupy the space of a functional beverage that seamlessly integrates into the consumer's lifestyle. The brand aligns with a lifestyle focused on wellness, efficiency, and informed self-care, pushing against the norm of purchasing and managing multiple individual supplements. The brand positioning is both functional (providing essential nutrients and adaptogens) and emotional (offering convenience and peace of mind). # Product Everyday Dose Coffee+ is an all-in-one formula that combines high-quality coffee with Lion's Mane, Chaga, L-Theanine, collagen protein, eight essential trace minerals, and 18 amino acids. It is designed for individuals seeking to enhance their energy, memory, focus, stress reduction, immune system, gut health, and hair, skin, and nail health. The product is presented as a convenient alternative to purchasing these supplements separately, addressing the purchase barrier of high costs and the inconvenience of managing multiple products. The USPs include its comprehensive formula, cost-effectiveness, and the fact that it tastes like a delicious cup of coffee, eliminating the need to think about taking supplements. The ad highlights that one bag is an entire month's supply, further emphasizing its convenience and value. # Visual style The ad has a casual, UGC feel with natural lighting and a simple kitchen setting. The editing style is straightforward with static shots and minimal transitions. The production quality is clean but not overly polished, aligning with the tone of an everyday user sharing their experience. The pacing is consistent, with cuts timed to the man's speech. # Hooks Spoken: 00:00–00:01 You want more energy, take caffeine. Text overlay: 00:01–00:02 Caffeine Visual: 00:00–00:01 A man stands behind a white kitchen counter, facing the camera. Five black cups are lined up in front of him. He wears a gray t-shirt, a green baseball cap with "OWNERS' CLUB" embroidered on it, and a silver necklace. The background includes white kitchen cabinets, a stainless steel refrigerator, and a microwave. The camera is stationary and at eye level. # Funnel stage Consideration # Pain points The ad highlights the high cost and inconvenience of buying multiple supplements separately. "Stop getting all these supplements separately. It's costing you a freaking fortune." # Value propositions - All-in-one formula: Combines multiple supplements into one convenient product. - Cost-effective: Cheaper than buying supplements separately. - Convenient: Eliminates the need to take multiple supplements. - Month supply: One bag lasts an entire month. # Benefits - More energy - Better memory and focus - Reduced stress - Strengthened immune system and gut health - Healthier hair, skin, and nails - Tastes like a delicious cup of coffee # Features - High-quality coffee - Blended with Lion's Mane, Chaga, L-Theanine, and collagen protein - Eight essential trace minerals - 18 amino acids # Call to action I'll leave a link on the video for you. Just make sure you get it before they sell out. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered by a man who is presenting the product and its benefits. # Storyline - 00:00–00:12 00:00–00:12 The man stands in front of a kitchen counter with five black cups lined up. He states that if you want more energy, take caffeine; better memory and focus, take Lion's Mane; reduce stress, take L-Theanine. - 00:12–00:15 00:12–00:15 He continues, stating that if you want to strengthen your immune system and gut health, take Chaga; healthier hair, skin, and nails, take collagen protein. The message is to highlight the benefits of each individual supplement. - 00:15–00:16 00:15–00:16 He states that getting all these supplements separately would cost around $200. The message is to emphasize the high cost of buying individual supplements. - 00:16–00:20 00:16–00:20 He pushes the cups aside and says you can get all of this in one cup of coffee. The message is to introduce Everyday Dose as a convenient alternative. - 00:20–00:35 00:20–00:35 He holds up a bag of Everyday Dose Coffee+ and describes it as a high-quality coffee blended with Lion's Mane, Chaga, L-Theanine, collagen protein, eight essential trace minerals, and 18 amino acids. The message is to highlight the ingredients and benefits of the product. - 00:35–00:39 00:35–00:39 He states that it tastes like a delicious cup of coffee, so you don't even have to think about taking your supplements; you're just drinking your coffee every morning. The message is to emphasize the convenience and taste of the product. - 00:39–00:42 00:39–00:42 He mentions that one bag is an entire month's supply. The message is to highlight the value and longevity of the product. - 00:42–00:55 00:42–00:55 He urges viewers to stop getting all these supplements separately because it's costing them a fortune. He mentions that the product is 40% off right now, and with the first order, they're sending free welcome kits with over $100 worth of free gifts. The message is to create a sense of urgency and highlight the current promotional offers. - 00:55–00:57 00:55–00:57 He says he'll leave a link on the video and tells viewers to make sure they get it before they sell out. The message is to provide a clear call to action and reinforce the sense of urgency.

# Ad summary A man shares how Superads has improved their ad reporting by providing beautiful, interactive dashboards that his whole team can use. He shares that it is easy to read, updates automatically, and has saved them hours of manual digging. # Brand positioning Superads is presented as a tool that helps businesses improve their ad campaigns with better creative insights. It offers powerful, AI-powered reporting to analyze paid social campaigns, spot trends faster, and outperform competitors. The brand aims to occupy the space of a user-friendly, efficient, and insightful ad management solution. It aligns with values of productivity, data-driven decision-making, and ease of use, pushing against the norms of complex and time-consuming ad reporting processes. The brand positioning is functional, focusing on performance and simplicity. # Product Superads is an AI-powered reporting tool designed to analyze paid social campaigns, spot trends faster, and outperform competitors. It is for businesses and agencies looking to improve their ad campaigns with better creative insights. The tool provides beautiful, interactive dashboards that are easy to read and fully customizable, allowing teams to quickly see what's working, which hooks are landing, which video styles convert, and which campaigns need more attention. It updates automatically, saving users hours of manual digging and freeing them up to focus on making ads that work. Superads offers a centralized platform for ad reporting, making it super easy to read and accessible for the whole team. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts between the speaker and screen recordings of the Superads platform. The production quality is relatively high, with clear visuals and audio. The pacing is consistent, with cuts timed to the speaker's voice. The overall tone is informative and enthusiastic. # Hooks Spoken: 00:00–00:02 This is what our ad reporting used to look like. Text overlay: 00:00–00:02 This is what our ad reporting used to look like. Visual: 00:00–00:01: A close-up shot of a computer screen displaying an ad reporting dashboard. The screen shows various campaigns, ad sets, and metrics in a table format. The background is a typical office setting with neutral lighting. / 00:01–00:02: The camera pans up to show a different ad reporting dashboard with a more visually appealing interface. The screen displays ad previews with metrics like Hook Score, Hold Score, Click Score, Conversion Score, and Purchases. The background remains the same office setting. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of time-consuming and complex ad reporting processes. "This is what our ad reporting used to look like." # Value propositions - Beautiful, interactive dashboards that our whole team can use - Easy to read and updates automatically - Saves hours of manual digging and frees you up to do what actually matters: making ads that work # Benefits - Our whole team can use - Quickly see what's working - Which hooks are landing - Which video styles convert - Which campaigns need more attention - Saved us hours of manual digging - Freed us up to do what actually matters: making ads that work # Features - Beautiful, interactive dashboards - Easy to read - Updates automatically # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a user sharing their experience with the product. # Storyline - 00:00–00:01 The video opens with a shot of an ad reporting dashboard on a computer screen. - 00:00–00:02 The speaker states that this is what their ad reporting used to look like, setting up a before-and-after comparison. - 00:02–00:03 The video transitions to a different dashboard, showcasing a more visually appealing and organized interface. - 00:02–00:03 The speaker states that this is what it looks like now, contrasting it with the previous dashboard. - 00:03–00:07 The speaker introduces Superads as the tool they started using to build these beautiful, interactive dashboards. - 00:05–00:08 The video shows various chart styles and data visualizations within the Superads platform, highlighting its interactive nature. - 00:07–00:09 The speaker emphasizes that the dashboards are designed for the whole team to use, promoting collaboration and accessibility. - 00:09–00:16 The speaker explains that they can now quickly see what's working, which hooks are landing, which video styles convert, and which campaigns need more attention. - 00:15–00:16 The speaker highlights that everything is in one place, emphasizing the convenience and efficiency of Superads. - 00:17–00:18 The speaker states that it's super easy to read, emphasizing the user-friendliness of the platform. - 00:18–00:24 The speaker shares that it updates automatically and has saved them hours of manual digging, highlighting the time-saving benefits. - 00:23–00:25 The speaker concludes by saying that Superads has freed them up to do what actually matters: making ads that work. - 00:25–00:30 The speaker recommends Superads as a tool worth having in your stack if you're running ads in-house.

# Ad summary This ad promotes Spacegoods Rainbow Dust, a mushroom and adaptogen super blend with coffee flavor, as a solution for bloating, gassy bellies, and energy crashes. The ad uses a whiteboard animation style to illustrate the problems of poor gut health and how the product can provide steady energy and a happy gut without giving up caffeine. # Brand positioning Spacegoods is presented as a brand offering functional food supplements designed to improve gut health and energy levels. The brand aligns with a lifestyle that values both wellness and the enjoyment of everyday habits like drinking coffee. It positions itself as a solution for those experiencing common digestive issues and energy crashes, suggesting a functional approach to wellness that doesn't require sacrificing familiar routines. The brand aims to occupy a space in the consumer's mind as a provider of convenient and effective supplements that address specific health concerns without disrupting daily life. # Product Spacegoods Rainbow Dust v1.0 is a mushroom and adaptogen super blend with coffee flavor, designed to improve gut health and provide steady energy. It is intended for people over 30 who experience bloating, gassy bellies, and energy crashes due to poor gut health. The product contains gut-soothing ingredients and natural adaptogens, offering a way to achieve steady energy and a happy gut without giving up the caffeine kick. The ad addresses the purchase barrier of sacrificing enjoyment for health by highlighting that the product allows users to maintain their caffeine habit while improving their gut health. # Visual style The ad has a simple, whiteboard animation aesthetic with hand-drawn illustrations and text. The editing style is straightforward with static shots and minimal transitions. The production quality is basic, giving it a UGC feel. The pacing is consistent, with cuts timed to the voiceover. The visual motifs include the use of arrows to connect ideas and the recurring image of the hand drawing on the whiteboard. # Hooks Spoken: 00:00–00:03 How Sarah's body went from this, to this in less than a month. Text overlay: 00:00–00:03 How Sarah's / 00:00–00:03 went from this, / 00:01–00:03 to this. / 00:02–00:03 a month. Visual: 00:00–00:01 A hand with a ring draws a red outline of a woman's body on a whiteboard, focusing on the stomach and buttock area. The drawing is simple and stylized. The background is a plain white whiteboard. / 00:01–00:03 The camera pans to the right to reveal a similar drawing in green next to the red one. The hand points to the green drawing. The background remains a plain white whiteboard. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain points of bloating, gassy bellies, and energy crashes that are common in busy adults. "She's got a constant bloating, gassy bellies and 3 p.m. crashes are just part of her busy life." # Value propositions - Steady energy and a happy gut without giving up the caffeine kick you love - Gut-soothing ingredients and natural adaptogens for overall well-being # Benefits - Steady energy - Happy gut - No need to give up caffeine # Features - Gut-soothing ingredients - Natural adaptogens - Coffee flavor # Call to action Shop Now! # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, using a narrator to explain the product and its benefits. # Storyline - 00:00–00:03 The ad starts by showing a drawing of a body shape in red, then transitions to a similar drawing in green. - 00:03–00:08 The narrator introduces Sarah, who experiences constant bloating, gassy bellies, and 3 PM crashes as part of her busy life. - 00:08–00:12 The ad continues by stating that Sarah pushes through her discomfort every day, but things keep getting worse. - 00:12–00:15 The narrator explains that work becomes a struggle without focus, and Sarah has no energy left for the things she enjoys. - 00:15–00:20 The ad reveals that one in two people over 30 experience the effects of poor gut health without even knowing it. - 00:20–00:23 The narrator introduces Spacegoods Rainbow Dust, highlighting its gut-soothing ingredients and natural adaptogens. - 00:23–00:27 The ad claims that with Spacegoods, Sarah can have steady energy and a happy gut without giving up the caffeine kick she loves. - 00:27–00:31 The ad concludes with a call to action: "Don't let poor gut health hold you back. Try Spacegoods Rainbow Dust today."

# Ad summary This ad promotes ClickUp AI Agents as a tool to save time on team tasks. A man sits at his desk and explains how ClickUp AI Agent can do 3 hours of work in 10 seconds. The ad includes screen recordings of the ClickUp AI Agent interface and ends with a call to action for viewers to tap the video to get ClickUp AI Agents. # Brand positioning ClickUp is presented as an innovative, time-saving platform that empowers teams to be more efficient through the use of AI. The ad positions ClickUp as a solution to common workplace time sucks, particularly in project management. The brand aims to occupy the space of a productivity and efficiency tool, aligning with a lifestyle of streamlined workflow and optimized performance. By offering AI-driven personal assistants for each team member, ClickUp differentiates itself from traditional project management tools, pushing against the norm of manual data gathering and report creation. The brand positioning is both functional, focusing on performance and simplicity, and subtly emotional, promising relief from tedious tasks. # Product The ClickUp AI Agent is an AI-powered personal assistant designed to streamline team tasks and save time. It pulls everything from a user's workspace, including tasks, docs, and metrics, to build reports with context. It is designed to understand what campaign is running, who is blocked, and what needs to happen next. The AI Agent is promoted as being easy to use; users simply tag @brain in any task or thread, and the agent will then go to work. Each member of a team can have their own AI personal assistant. The ad is telling the viewer that the ClickUp AI agent will save time and make the team more efficient. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style combines quick cuts and static shots, timed to the voiceover lines, creating a consistent pace throughout the video. The overall production quality is high, lending a professional tone. # Hooks Spoken: 00:00–00:04 Watch this AI Agent save me hours in 10 seconds. Text overlay: 00:00–00:54 Watch this AI Agent save me hours in 10 seconds Visual: 00:00–00:04 A medium shot of a gray-haired man sitting at a desk in front of a computer, looking directly at the camera with an open mouth and expressive gestures while typing on a keyboard. He is wearing a short-sleeved button-down shirt with a small floral pattern. The background is a light blue wall with vertical blinds and a potted plant. Text overlay: "Watch this AI Agent save me hours in 10 seconds" # Funnel stage Middle of funnel (Consideration) # Pain points The ad's central pain point is the time-consuming nature of creating campaign reports, gathering performance data, collecting creative feedback, and outlining next steps, which the man in the ad refers to as "the usual time suck." # Value propositions - "Watch this AI Agent save me hours in 10 seconds" - 3 hours of updates, 10 seconds of AI. - Each team member has their own AI personal assistant. # Benefits - Save hours - Easy to use - AI personal assistant # Features - AI agent - Pulls everything from workspace: tasks, docs, metrics - Builds report with context - Tag @brain in any task or thread # Call to action Tap this video and get ClickUp AI Agents. # Point of view - Brand 100% – Ad is delivered through the official voice of the brand via scripted lines, product claims, and a demo. # Storyline - 00:00–00:04 00:00–00:04 The man sits at a desk, typing on a keyboard, and says, "Watch this AI agent save me hours in 10 seconds." This is to grab the viewer's attention by promising a dramatic time-saving capability. - 00:04–00:11 00:04–00:11 The man gestures with his hands and says he needs a "full campaign report, performance data, creative feedback, next steps for the team, you know, the usual time suck." He is defining the problem that the product solves. - 00:11–00:12 00:11–00:12 The man types "and go". This introduces the solution and previews the demonstration to come. - 00:12–00:19 00:12–00:19 The video shows a screen recording of the ClickUp AI Agent interface, including the agent's name and the information it pulls, such as tasks, docs, metrics, and the report it builds. This demonstrates the functionality of the product. - 00:19–00:24 00:19–00:24 The man explains that the agent "knows what campaign we're running, who's blocked, what needs to happen next, all of it." This highlights the agent's awareness and context. - 00:24–00:25 00:24–00:25 The man looks surprised and says, "Wait, it's already done?" This expresses the benefit of saving time. - 00:26–00:34 00:26–00:34 The man leans back in his chair and says, "Yup. 3 hours of updates, 10 seconds of AI. My ClickUp agent's basically the fastest person on my team. And the crazy part is that it's so easy to use." This confirms how much time is saved and emphasizes the ease of use. - 00:35–00:42 00:35–00:42 The man explains that he can tag @brain in any task or thread and the agent will go to work. He finishes by saying that everyone on his team has their own AI personal assistant. This explains the process for using the agent and positions it as a personal assistant for each team member. - 00:43–00:57 00:43–00:57 The man says, "So yeah, if you want your team to run like this, tap this video and get ClickUp AI Agents. Go ahead. I'll sit right here. I'll wait the whole time. I don't even know how much time your team's gonna save. Come on. Click the video. Let's go." This is a direct call to action and creates a sense of urgency and anticipation.

# Ad summary This ad promotes a Skillshare class on creativity taught by Esteban Gast. The ad features Esteban speaking directly to the camera, interspersed with shots of him writing and drawing, as well as graphics that highlight the tools and concepts taught in the class. The ad aims to persuade viewers that the class will help them come up with more creative ideas and make their lives more interesting. # Brand positioning Skillshare is presented as a platform for learning and developing creative skills. The brand aims to occupy a space in the consumer's mind as a resource for accessible and practical education in creative fields. The brand aligns with values of self-improvement, lifelong learning, and democratizing access to education. The brand positioning is functional, focusing on providing tangible tools and processes for developing creativity. # Product The product is a Skillshare class on creativity taught by Esteban Gast. The class is designed to provide tangible tools and processes to help students come up with more creative ideas. The class looks at the science of creativity and provides tools such as lateral thinking, juxtaposition, problem trees, lotus blossom, reframing questions, and daily habits. The class is for anyone who wants to develop their creative skills and make their lives more interesting. The ad addresses the purchase barrier of whether the class will be useful by directly asking and answering the question. # Visual style The ad has a polished commercial aesthetic with bright lighting and clear visuals. The editing style is a mix of quick cuts and static shots, with smooth transitions. The production quality is high, with a clean and professional look. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover lines. # Hooks Spoken: 00:00–00:03 Having ideas is the foundation of everything. Text overlay: 00:00–00:05 Having ideas is the foundation of everything. Visual: 00:00–00:01 Close-up shot of a person's hands playing a black and white keyboard on a brown wooden table. The lighting is bright and the texture of the wood is visible. / 00:01–00:03 Esteban, a man in his 30s with dark hair and a beard, is sitting at a table in front of a window. He is wearing a black t-shirt and looking directly at the camera. The background is blurred, but it appears to be a living room with a couch and plants. The camera is stationary and the lighting is bright. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the viewer may be struggling to come up with creative ideas, as signaled by the line, "You're probably thinking will this class be useful?" # Value propositions - The class provides tangible tools and processes to help students come up with more creative ideas. - The class looks at the science of creativity to help students understand how creative ideas are born. - The class makes life more interesting. # Benefits - Come up with more creative ideas - Life gets a whole lot more interesting # Features - Tangible tools and processes - Lateral thinking - Juxtaposition - Problem trees - Lotus blossom - Reframing questions - Daily habits # Call to action Join today with a 30-Day Free Trial! # Social proof - "I've been lucky enough to be a writer on some feature films and I'm co author of this book on creativity." – Esteban (Educator and Entertainer) # Point of view - Customer 0% – None used. - Brand 5% – The brand voice is used at the end to show the offer. - Expert 95% – The ad is told from the perspective of Esteban, who is presented as an educator and entertainer. - External source 0% – None used. # Storyline - 00:00–00:05 00:00–00:05 The ad begins with a shot of hands playing a keyboard, followed by Esteban looking at the camera and stating that having ideas is the foundation of everything. He then asks if it's too dramatic and tells the viewer to be honest. This moment is intended to grab the viewer's attention with a bold statement and then create a sense of intimacy and humor by asking for their opinion. The perspective is from Esteban, who is speaking directly to the audience in a casual and conversational tone. - 00:05–00:08 00:05–00:08 Esteban introduces himself as an educator and entertainer. This moment is intended to establish his credibility and expertise in the field of creativity. The perspective is from Esteban, who is speaking directly to the audience in a friendly and approachable tone. - 00:08–00:17 00:08–00:17 Esteban states that he thinks about creativity a lot and has been lucky enough to be a writer on some feature films and co-author of a book on creativity. This moment is intended to further establish his credibility and expertise by highlighting his accomplishments. The perspective is from Esteban, who is speaking directly to the audience in a confident and enthusiastic tone. - 00:17–00:27 00:17–00:27 Esteban explains that the class is looking at the science of creativity and giving you tangible tools and processes so you can come up with more creative ideas. This moment is intended to explain the value proposition of the class and address the viewer's potential concerns about its usefulness. The perspective is from Esteban, who is speaking directly to the audience in an informative and reassuring tone. - 00:27–00:37 00:27–00:37 Esteban states that everything begins with an idea and if you have a grasp and an understanding of how creative ideas are born, life gets a whole lot more interesting. This moment is intended to inspire the viewer and create a sense of excitement about the possibilities of creativity. The perspective is from Esteban, who is speaking directly to the audience in an encouraging and motivational tone. - 00:37–00:44 00:37–00:44 Esteban asks if the viewer is thinking whether the class will be useful, and then answers yes, of course. This moment is intended to directly address the viewer's potential concerns and provide reassurance. The perspective is from Esteban, who is speaking directly to the audience in a playful and confident tone. - 00:44–00:47 00:44–00:47 The ad ends with a call to action to join today with a 30-day free trial. This moment is intended to prompt the viewer to take action and sign up for the class. The perspective is from the brand, which is providing a clear and concise call to action.

# Ad summary A woman in her car shares three green flags she looks for on dating apps. # Brand positioning The brand is not explicitly mentioned in the ad. However, the ad features a woman in her car applying a pink lip product. The brand is implied to be a beauty brand that sells lip products. # Product The ad features a pink lip product in a tube. The product is held by the woman in the ad, but the brand name is not clearly visible. The product is implied to be a lip gloss or lip balm. # Visual style The ad has a casual, UGC feel, shot in natural lighting inside a car. The editing is simple with minimal transitions. The production quality is decent, suggesting a smartphone camera was used. The pacing is consistent, matching the speaker's conversational tone. # Hooks Spoken: 00:00–00:06 As your big sister, I have some dating tips for you, especially if you're on dating apps. Text overlay: 00:00–00:06 BIG SIS DATING TIPS - green flags on dating apps - Visual: 00:00–00:06 A woman with fair skin, dark hair pulled back, wearing a light yellow top and pearl necklace, sits in the driver's seat of a car. She holds a pink tube of lip product in her hand and gestures with her other hand as she speaks directly to the camera. The background shows the car's interior, including black leather seats and the rearview mirror. Text overlay at the top reads "BIG SIS DATING TIPS - green flags on dating apps -". # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of navigating dating apps and finding compatible partners. # Value propositions - Not explicitly stated, but implied that using the lip product can contribute to a positive dating experience # Benefits - Not explicitly stated, but implied to enhance appearance and confidence # Features - Pink lip product in a tube # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a woman sharing her personal dating experiences and advice. # Storyline - 00:00–00:06 00:00–00:06 The woman introduces herself as a big sister and says she has some dating tips for the viewer, especially if they're on dating apps. She mentions she's on Bumble right now and will share three green flags she's seeing. This moment sets up the premise of the video as dating advice from a relatable peer. - 00:06–00:09 00:06–00:09 She states the first green flag is when a prompt makes you laugh, because they say marry your best friend. This moment provides the first piece of dating advice, framing humor as a key indicator of compatibility. - 00:09–00:16 00:09–00:16 She elaborates that if someone can put their personality into their profile, that's a good sign you'll have a good time on the date. This builds on the previous point, emphasizing the importance of personality and self-expression in dating profiles. - 00:16–00:19 00:16–00:19 She transitions to the second green flag: profiles with clear intentions. This introduces the next piece of advice, focusing on the importance of intentionality in dating. - 00:19–00:28 00:19–00:28 She explains that she loves to see effort on someone's profile and finds it attractive when a man knows what he wants in the future. She says she wants a "chalant man" who cares. This expands on the second point, highlighting the value of effort, intention, and caring qualities in a partner. - 00:28–00:33 00:28–00:33 She introduces the third green flag: partners with attention to detail, who notice the little things. This sets up the final piece of advice, emphasizing the importance of attentiveness in a partner. - 00:33–00:42 00:33–00:42 She gives an example of someone bringing up something she briefly mentioned in messages, which she finds attractive because it shows they're mentally invested. This illustrates the third point, providing a concrete example of how attention to detail manifests in dating interactions. - 00:42–00:47 00:42–00:47 She concludes by saying that's the energy she's bringing into dating right now and that she'll keep the viewer updated on her Bumble journey because she has a good feeling about it. This wraps up the video with a personal touch, reinforcing the relatable peer dynamic and leaving the viewer with a positive outlook.

# Ad summary In a humorous and relatable manner, Disruptive Advertising uses the analogy of baking cookies to explain retargeting. The ad humorously illustrates the potential pitfalls of ineffective online advertising by showing burnt cookies and emphasizes the expertise of Disruptive Advertising in turning 'dough' into something profitable. # Brand positioning Disruptive Advertising positions itself as an expert and reliable partner that helps businesses optimize their online advertising efforts. The brand presents a tone of expertise and confidence, humorously contrasting the common pitfalls of ineffective advertising with their ability to create profitable campaigns. Disruptive Advertising challenges the notion that all advertising is created equal, pushing against the norm of companies simply trying retargeting without fully understanding how to do it effectively, they position themselves as the solution to ensure ad spending turns into real results. Their positioning is both functional, highlighting their ability to improve performance, and emotional, instilling confidence and assurance in their clients. # Product Disruptive Advertising offers expertise in online advertising, specializing in turning advertising budgets into profitable campaigns. They help website owners and businesses maximize their advertising efforts through services such as retargeting. The ad highlights that most businesses already engage in retargeting, but Disruptive Advertising is positioned as helping to do it more effectively. The service is for businesses that own a website that are looking to improve their online advertising performance, and the ad addresses the barrier of ineffective ad spending by promising to transform advertising 'dough' into 'something glorious'. # Visual style The ad has a casual and slightly humorous aesthetic. The editing style includes both static shots and quick cuts. The production quality has a UGC feel, with some polish, to support a relatable tone. There are no consistent visual motifs, but the pacing is relatively consistent, with a moderate number of cuts per minute. The audio-visual sync is timed to align with voiceover lines and to emphasize comedic moments. # Hooks Spoken: 00:02–00:03: You've been retargeted. Text overlay: 00:00–00:03: DIS RUPTIVE Visual: 00:00–00:02: A close-up of a baking sheet filled with freshly baked chocolate chip cookies inside of an oven. The camera is still. The logo for Disruptive is at the top. The man opens the oven to pull the cookies out. / 00:02–00:03: The man stands in a bright kitchen with white cabinets. The kitchen has a stove, dishwasher, and a sink. He is wearing oven gloves and holding a baking sheet of cookies. The camera pans as the man places the baking sheet of cookies on the counter. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of ineffective or wasted ad spending: "Or you can just keep on burning that dough." # Value propositions - Expertise in turning advertising budgets into profitable campaigns, clearly communicating the value of their service. # Benefits - Maximize advertising efforts - Transform advertising budgets into profitable campaigns - Make the most of your advertising 'cookies' # Features - Online advertising expertise - Helps website owners - Specializes in retargeting - Turns advertising 'dough' into something glorious # Call to action Contact Us for a Free Consultation # Point of view - Brand 100% – The entire ad is told from the brand's perspective, conveyed through a presenter who is an employee. # Storyline - 00:00–00:02 The ad opens with fresh cookies being taken out of an oven, immediately connecting the concept of baking to the overall analogy. - 00:02–00:05 The presenter then introduces the concept of retargeting, immediately questioning its relevance to cookies and creating curiosity. - 00:06–00:11 The presenter explains how cookies work in the context of online browsing, equating it to dropping a cookie into your browsing history, making you trackable. - 00:08–00:08 To make the analogy more visual and relatable, there is a shot of cookie crumbs on the floor as he is explaining the tracking concept, visually linking website visits and cookies with retargeting. - 00:11–00:16 He then guesses that the viewer has visited their website in the past 30 days to relate the tracking concept with the viewer themselves. - 00:16–00:21 He reassures the viewer that retargeting is a common practice, aiming to normalize it and preemptively address any potential concerns about privacy or being tracked. - 00:21–00:23 The presenter acknowledges that most businesses with websites are already doing retargeting, but poses that they are likely not doing it as effectively, positioning Disruptive Advertising as the solution. - 00:24–00:28 He claims that Disruptive Advertising knows how to turn your advertising 'dough' into something glorious, referring to money. - 00:26–00:28 There is then a shot of cookie dough in a bowl with dollar bills, further emphasizing the message that they turn advertising money into something great. - 00:29–00:32 The presenter suggests the alternative of continuing to 'burn' that dough and relates it back to ineffective advertising practices. - 00:30–00:32 The ad visualizes this option through a shot of flaming cookies, and there is an off-screen sound effect of an alarm siren, symbolizing disaster due to ineffective marketing. - 00:33–00:37 He concludes by stating that Disruptive Advertising can help you make the most of your advertising 'cookies' reinforcing their value proposition. - 00:38–00:41 The presenter jokes about leaving the oven on, adding to the ad's casual and slightly absurd tone. - 00:41–01:09 Finally, the ad concludes by showing the flaming cookies and providing contact information for a free consultation.

# Ad summary This ad features Rose-Marie Swift, founder of RMS Beauty, promoting the brand's "re" evolve radiance locking primer. She highlights its Korean-made formulation, its ability to tone down sallowness, and its inclusion of Tightenyl, an ingredient patented in Korea that tightens, tones, and firms the skin. She also notes that it is refillable and available at Ulta. # Brand positioning RMS Beauty is presented as a brand that values high-quality ingredients and innovative formulations. The brand emphasizes its presence in Ulta, positioning itself within the accessible prestige beauty market. By highlighting the Korean origin of the primer and its patented ingredient, the brand aligns with the trend of K-beauty and its reputation for advanced skincare technology. The brand's tone is informative and enthusiastic, with Rose-Marie Swift personally endorsing the product and sharing her expertise. The brand aims to occupy a space in the consumer's mind as a provider of effective, science-backed beauty solutions. # Product The featured product is the RMS Beauty "re" evolve radiance locking primer. It is a primer with a slight hint of pink that helps to tone down sallowness in the skin, making it look more feminine. The primer is made in Korea and contains Tightenyl, an ingredient patented in Korea that tightens, tones, and firms the skin. It protects makeup completely, whether it's color makeup or skincare. The primer is refillable and is not sticky or tacky. It provides a beautiful diffused effect on the skin and blends beautifully. It feels amazing. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style is smooth with static shots and occasional close-ups to highlight the product. The production quality is high-end, supporting the brand's prestige positioning. The pacing is consistent, with cuts timed to voiceover lines. # Hooks Spoken: There's something we always forget. / We put all this super expensive skincare on and people think, oh, I don't need a primer. Text overlay: Rose-Marie's hot take: / This is the primer you can't skip / I don't need a primer Visual: 00:00–00:05 A medium close-up shot of Rose-Marie Swift, a woman with short gray hair and light skin, wearing a gray cardigan. She is sitting in front of a wall with a window and decorative molding. She gestures with her hands as she speaks. # Funnel stage Consideration # Pain points The ad addresses the pain point of sallowness in the skin as women get older, which can make the skin look yellow. "helps to tone down that little bit of sallowness that women have as they get older and it gets a little yellow." # Value propositions - Korean-made primer with advanced skincare technology - Primer with Tightenyl™ that tightens, tones, and firms the skin - Refillable primer for sustainable beauty # Benefits - Tones down that little bit of sallowness - Makes it look very feminine - Gives this beautiful diffused effect on the skin - Blends beautifully - Feels amazing - Helps protect your makeup completely - Tightens and tones and firms the skin - Holds beautifully without being sticky and tacky # Features - Made in Korea - Contains Tightenyl™ - Refillable # Call to action if you want to try it go into Ulta # Social proof - "This just won Best Primer from New Beauty Magazine" – Rose-Marie Swift (Founder) # Point of view - Brand 100% – The entire ad is delivered by the brand founder, who shares product information and benefits. # Storyline - 00:00–00:07 Rose-Marie Swift introduces the topic of primer, noting that it's often forgotten despite the use of expensive skincare. - 00:07–00:10 She states that they will be talking about primer and mentions that RMS Beauty recently launched in Ulta. - 00:10–00:17 She highlights that the primer is their top seller at Ulta and introduces the product. - 00:17–00:22 She shares that the primer won Best Primer from New Beauty Magazine. - 00:24–00:34 She highlights that the primer is made in Korea and that Koreans are far advanced. - 00:34–00:36 She encourages viewers to follow RMS Beauty to see more. - 00:36–00:55 She notes that the primer has a slight hint of pink that tones down sallowness that women have as they get older. - 00:55–01:02 She states that the primer gives a beautiful diffused effect on the skin, blends beautifully, and feels amazing. - 01:02–01:15 She explains that the primer helps protect makeup from fluorescent light and LEDs from phones. - 01:15–01:27 She highlights that the primer has Tightenyl, which is patented in Korea and tightens, tones, and firms the skin. - 01:27–01:38 She notes that the primer is refillable and encourages viewers to try it at Ulta. - 01:38–01:40 She shows the primer.

# Ad summary This ad shows a parent teaching their child how to read using flashcards and a wooden game board. The ad emphasizes the importance of embracing mistakes as a part of learning and praising effort over talent. # Brand positioning This ad does not explicitly mention a brand. However, the ad promotes a parenting style that values patience, encouragement, and a positive attitude towards learning. The brand aligns with values of mindful parenting, focusing on the process of learning rather than solely on the outcome. The brand pushes against the norm of strict correction and instead promotes embracing mistakes as a natural part of the learning process. The brand positioning is emotional, focusing on creating a supportive and encouraging environment for children to learn and grow. # Product The ad features flashcards with pictures and words to help a child learn to read. The flashcards are used in conjunction with a wooden game board featuring wooden animal pieces. The game board is used to count out the syllables in each word. The ad emphasizes the importance of phonetic awareness and breaking down words into syllables. The ad addresses the purchase barrier of fear of making mistakes by showing that mistakes are a welcomed part of learning. The ad tells the viewer that this product is worth trying because it promotes a positive and encouraging learning environment for children. # Visual style The ad has a UGC feel, with a stationary camera and natural lighting. The editing style is simple, with static shots and smooth transitions. The production quality is polished, but still maintains a casual and authentic tone. The pacing is slow and consistent, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:01 Okay, so I got parrot. Text overlay: 00:00–00:04 A realistic glimpse into learning to read at home with my 4 year old: Visual: 00:00–00:01 A person wearing a gray sweater sits at a red table. In front of them are flashcards with pictures on them. The camera is stationary and focused on the person's hands and the flashcards. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of fear of making mistakes in learning. The ad states, "Growing up, I avoided things that seemed tricky because I was afraid of making mistakes." # Value propositions - The flashcards and game board provide a fun and engaging way for children to learn to read. - The focus on phonetic awareness helps children develop strong reading skills. - The emphasis on embracing mistakes creates a supportive learning environment where children feel comfortable taking risks. # Benefits - Positive and encouraging learning environment - Embracing mistakes as a welcomed part of learning - Praising effort over talent # Features - Flashcards with pictures and words - Wooden game board with wooden animal pieces - Focus on phonetic awareness - Breaking down words into syllables # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a parent teaching their child how to read. # Storyline - 00:00–00:01 The ad begins with a woman clapping her hands together, ready to start a learning activity with her child. - 00:01–00:04 00:01–00:04 The woman and her child are shown using flashcards to learn to read. The woman says the word "parrot" and claps out the syllables. This is from the perspective of the parent, showing how they are teaching their child. - 00:04–00:07 00:04–00:07 The child is shown using flashcards to learn to read. The child says "window slug" but pronounces "slug" incorrectly. This is from the perspective of the child, showing their learning process and mistakes. - 00:07–00:09 00:07–00:09 The child corrects their pronunciation of "slug" after hearing themself say it incorrectly. This is from the perspective of the child, showing their ability to self-correct and learn from mistakes. - 00:09–00:11 00:09–00:11 The woman agrees with the child's correction. This is from the perspective of the parent, showing their support and encouragement. - 00:11–00:15 00:11–00:15 The woman and her child are shown using a wooden game board to count out the syllables in words. This is from the perspective of the parent, showing how they are using different tools to teach their child. - 00:15–00:18 00:15–00:18 The child says "octopus" and claps out the syllables. This is from the perspective of the child, showing their progress and learning.

# Ad summary This ad promotes Pattern, a company that helps brands succeed on TikTok Shop. The ad features a woman speaking directly to the camera, highlighting the growth of TikTok Shop and the opportunity for brands to capture shoppers. It emphasizes that Pattern can help brands get into the action with content, ads, fulfillment, and data, ensuring they don't get left behind. The ad includes a call to action to book a free strategy call. # Brand positioning Pattern is presented as a solution for brands looking to succeed on TikTok Shop. The brand aims to occupy the space of a strategic partner that helps businesses navigate the complexities of TikTok Shop, providing content, ads, fulfillment, and data services. Pattern positions itself as a proactive force, taking brands off the sidelines and into the action, ensuring they don't miss out on the opportunities presented by TikTok Shop's growth. The brand aligns with a tone of urgency and opportunity, emphasizing the importance of acting now to capture shoppers before competitors do. The brand positioning is functional, focusing on the practical services and support offered to help brands thrive on TikTok Shop. # Product Pattern is a service that helps brands succeed on TikTok Shop by providing content, ads, fulfillment, and data solutions. It is designed for brands that are currently on the sidelines, watching the growth of TikTok Shop but not yet fully participating. Pattern aims to make TikTok Shop seamless for these brands, ensuring they don't get left behind. The service includes content creation, ad management, fulfillment logistics, and data analysis to optimize performance. The ad emphasizes that Pattern takes brands off the sidelines and straight into the action, helping them capture shoppers before their competitors do. The ad conveys that Pattern is worth trying because it provides a comprehensive solution to navigate and thrive on TikTok Shop, ensuring brands don't miss out on the platform's growth. # Visual style The ad has a polished, commercial aesthetic with a clean and professional feel. The editing style is simple with static shots and smooth transitions. The production quality is high, creating a trustworthy and informative tone. The pacing is consistent, with a moderate rhythm that keeps the viewer engaged. The visuals are timed to the voiceover, emphasizing key points and maintaining a clear message. # Hooks Spoken: 00:00–00:08 TikTok Shop is exploding. But for every product that goes viral, there's a brand still waiting on the sidelines. Are you watching the moment pass? Are you ready to jump in? Text overlay: 00:00–00:08 TikTok Shop is exploding. / 00:01–00:08 But for every product that goes viral, / 00:03–00:08 there's a brand still waiting on the sidelines. / 00:05–00:08 Are you watching the moment pass? / 00:07–00:08 Are you ready to jump in? Visual: 00:00–00:08: A woman with long brown hair, fair skin, and neutral makeup stands in front of a light blue wall with shelves of supplement containers behind her. She wears a gray sweater and speaks directly to the camera with a friendly expression. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is that brands are missing out on the opportunity to capture shoppers on TikTok Shop. "For every product that goes viral, there's a brand still waiting on the sidelines." # Value propositions - Comprehensive solution for TikTok Shop success: Pattern provides content, ads, fulfillment, and data services to help brands thrive on the platform. - Seamless integration: Pattern makes TikTok Shop seamless, ensuring brands don't get left behind. # Benefits - Seamless TikTok Shop integration - Capture shoppers - Avoid being left behind - Stay ahead of competitors # Features - Content creation - Ad management - Fulfillment logistics - Data analysis # Call to action Book a free strategy call at pattern.com # Social proof - "Three out of four TikTok Shop users are likely to buy." # Point of view - Brand 100% – The entire video is told from the official voice of the Pattern brand, delivering scripted lines and product claims. # Storyline - 00:00–00:05 TikTok Shop is exploding, but many brands are still waiting on the sidelines. - 00:05–00:08 The ad asks if the viewer is watching the moment pass or ready to jump in, framing the situation as a choice between inaction and opportunity. - 00:09–00:13 The ad presents a statistic that 3 in 4 TikTok Shop users are likely to buy, emphasizing the potential for brands to capture shoppers. - 00:13–00:16 The ad warns that if the viewer's brand isn't capturing those shoppers, their competitors will, creating a sense of urgency. - 00:16–00:22 The ad introduces Pattern as a solution that takes brands off the sidelines and straight into the action, offering content, ads, fulfillment, and data services. - 00:22–00:25 The ad states that Pattern makes TikTok Shop seamless so brands don't get left behind, reinforcing the value proposition. - 00:25–00:31 The ad concludes by saying it's not too late to catch up, but the best window is now, urging viewers to stop watching and start selling. - 00:31–00:35 The ad provides a call to action to book a free strategy call at pattern.com.

# Ad summary This ad promotes Qure Skin Care's at-home skin needling system. The ad features a woman demonstrating the product and sharing her experience using it as an alternative to in-clinic treatments. # Brand positioning Qure Skin Care is presented as a brand that offers at-home solutions for professional-grade skincare treatments. The brand aims to occupy a space in the consumer's mind as a convenient alternative to traditional clinic visits, providing effective results in the comfort of one's own home. The brand aligns with values of accessibility, convenience, and frequent skincare maintenance. By offering at-home treatments, Qure Skin Care pushes against the norm of requiring professional appointments for advanced skincare procedures. The brand positioning is both functional (providing effective results) and emotional (offering convenience and control over one's skincare routine). # Product The featured product is Qure Skin Care's at-home skin needling system. It is presented as an alternative to in-clinic skin needling treatments. The product is for individuals who want to achieve the results of professional skincare treatments but prefer the convenience of doing it at home. The ad mentions that the system uses 24-gold plated needles. The USP is that it provides the results of an in-clinic experience in the comfort of one's home, allowing for more frequent treatments (every 1-2 weeks). The ad addresses the purchase barrier of accessibility to skin clinics by offering a convenient at-home solution. The ad tells the viewer that this product is worth trying because it provides professional-grade results without the need for clinic visits, offering convenience and control over one's skincare routine. # Visual style The ad has a UGC feel, with a casual and unfiltered aesthetic. The editing style consists of static shots with minimal transitions. The production quality is simple, resembling a selfie-style video recorded on a smartphone. The pacing is consistent throughout the ad, with a conversational tone. The audio and visual elements are synced, with the woman's actions aligning with her spoken words. # Hooks Spoken: Female 1: So yes, the things you do for beauty. Text overlay: 00:00–00:42 / Skin needling gives my skin the biggest result to plump my skin and give it a glow, it's been hard for me to get into the clinic so I have been using this at home every 2 weeks / at home skin needling / @qureskincare Visual: 00:00–00:02: A woman with light brown hair and a denim jacket is centered in the frame, indoors. She is holding a small, clear plastic device with blue accents and small needles on the end. She is applying the device to her upper lip. The background is a blurred white wall with a white door. # Funnel stage Consideration # Pain points The pain point is the difficulty of getting into a skin clinic to get skin needling done. # Value propositions - Achieve professional-grade skincare results at home with 24-gold plated needles. - Get the results of an in-clinic experience in the comfort of your own home. - More frequent treatments # Benefits - Biggest result to plump my skin and give it a glow - Gives me the result of an in-clinic experience, but in my home - I can do it more frequently # Features - 24-gold plated needles # Call to action None used. # Social proof - "I feel like skin needling for me gets me the biggest result" – Female 1 (Customer) - "I started using this Qure system about three months ago, and I feel like it gives me the result of an in-clinic experience, but in my home" – Female 1 (Customer) - "I can do it more frequently. I do it about every one to two weeks" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:12 The woman begins by demonstrating the product on her lips. - 00:01–00:12 She explains that she is stamping her skin with 24-gold plated needles, particularly on her lips, which is a little bit painful. - 00:12–00:25 She explains that skin needling gets her the biggest result, but she has not been able to go into a skin clinic to get it done. - 00:25–00:30 She states that she started using the Qure system about three months ago. - 00:30–00:39 She says that it gives her the result of an in-clinic experience but in her home, and it also means she can do it more frequently. - 00:39–00:42 She concludes that she does it about every one to two weeks.

# Ad summary This ad promotes Duolingo's chess learning feature. It uses animation to show how Duolingo can teach users the basics of chess, present them with challenges, and allow them to play against others. # Brand positioning Duolingo is presented as a fun and accessible platform for learning new skills, specifically chess in this ad. The brand uses its recognizable owl mascot, Duo, to create a playful and engaging learning experience. Duolingo aims to make learning feel less intimidating and more like a game, encouraging users to challenge themselves and compete with others. The brand positions itself as a modern, user-friendly alternative to traditional learning methods, emphasizing convenience and enjoyment. # Product The ad promotes Duolingo's chess learning feature, which teaches users how to play chess through interactive lessons and challenges. The feature is designed for beginners and experienced players alike, offering a step-by-step guide to understanding the movements of each piece. Users can practice their skills through short, non-obvious challenges and eventually compete against others in real games. The ad highlights the feature's accessibility, allowing users to learn and play chess anytime, anywhere, directly from their mobile devices. The chess feature is presented as a fun and engaging way to improve strategic thinking and problem-solving skills. # Visual style The ad has a bright and colorful animated style, with simple character designs and clean backgrounds. The editing is quick and snappy, with cuts timed to the music. The overall feel is playful and engaging, designed to appeal to a wide audience. The production quality is high, with smooth animations and professional voiceover. # Hooks Spoken: 00:00–00:01: Quer aprender xadrez? Visual: 00:00–00:02: A spotlight shines on Duo, the green Duolingo owl mascot, who is sweating and holding a black chess king on a green and white checkered floor. The background is a solid green wall. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting to learn chess but not knowing where to start. The ad implies that learning chess can be intimidating or difficult, but Duolingo makes it easy and fun. # Value propositions - Learn chess in a fun and engaging way - Improve your skills with interactive lessons and challenges - Compete against others and test your knowledge - Learn anytime, anywhere with the Duolingo app # Benefits - Learn chess from scratch - Improve strategic thinking - Challenge yourself - Compete with others # Features - Interactive chess lessons - Short, non-obvious challenges - Ability to play against others - Customizable avatars # Call to action Hora do seu lance. (Time for your move.) # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official voice of Duolingo, promoting its chess learning feature. # Storyline - 00:00–00:02 The ad opens with Duo, the Duolingo owl, looking stressed while holding a chess piece, setting a tone of challenge and intrigue. - 00:00–00:02 The narrator asks if the viewer wants to learn chess, positioning Duolingo as the solution. - 00:02–00:05 The ad transitions to a chess master character, implying that Duolingo offers expert-level instruction. - 00:05–00:08 The chess master is shown playing against Duo on a mobile device, highlighting the app's accessibility. - 00:06–00:08 The narrator explains that Duolingo will teach the movements of each piece, emphasizing the educational aspect. - 00:08–00:12 The ad shows examples of chess challenges within the app, suggesting a practical application of the lessons. - 00:12–00:13 The narrator asks if the viewer thinks they can handle the challenges, creating a sense of competition. - 00:12–00:17 The ad shows the chess master character on a phone screen, implying that users can customize their avatar. - 00:13–00:16 The narrator encourages the viewer to face him in a real game, reinforcing the competitive element. - 00:17–00:19 Duo is shown defeating the chess master, suggesting that users can quickly improve their skills with Duolingo. - 00:19–00:24 The ad concludes with a call to action, urging viewers to download the Duolingo app and start learning chess.

# Ad summary This ad demonstrates the use of a hydration tablet in a water bottle. The ad shows the tablet dissolving and uses text overlays to highlight the benefits of hydrating before and after a workout. # Brand positioning This ad presents a brand focused on hydration, particularly for active individuals. The brand aligns with a healthy and athletic lifestyle, emphasizing the importance of hydration before, during, and after physical activity. The brand positioning is functional, focusing on the performance benefits of proper hydration for workouts and recovery. # Product The product featured is a hydration tablet designed to be dissolved in water. The tablet is for people who want to hydrate before, during, and after a workout. The ad highlights the use of the tablet to "hydrate before my run," "get a good sweat in," "hydrate after my run," and "rest & stretch." The tablet is presented as a convenient way to maintain hydration throughout a workout routine. # Visual style The ad has a clean, bright aesthetic with natural lighting. The focus is on the product and its use. The editing is simple with static shots. The production quality is polished, giving it a commercial feel. # Hooks Text overlay: 00:00–00:04 Hydrate before my run (Caption box) / 00:01–00:04 Get a good sweat in 🏃‍♀️ (Caption box) / 00:02–00:04 Rest & stretch 💪 (Caption box) / 00:02–00:04 Hydrate after my run 💧 (Caption box) Visual: 00:00–00:01: A hand holds a clear glass water bottle filled with water. A white hydration tablet is dropped into the bottle. The background is blurred, showing green foliage and sunlight. / 00:01–00:04: Close-up of the water bottle as the tablet dissolves. Bubbles rise in the water. The hand holding the bottle remains steady. The background is still blurred. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that maintaining proper hydration can be challenging during a workout routine. # Value propositions - The hydration tablet supports a complete workout routine by providing hydration before, during, and after exercise. # Benefits - Hydrate before my run - Get a good sweat in - Rest & stretch - Hydrate after my run # Features - Hydration tablet # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer demonstrating the use of the product in their routine. # Storyline - 00:00–00:01 A hand drops a hydration tablet into a clear water bottle. - 00:01–00:04 The tablet begins to dissolve in the water.

# Ad summary This ad showcases CeraVe Moisturising Cream, highlighting its key ingredients and benefits for dry skin. The ad uses a combination of close-up product shots, ingredient visualizations, and text overlays to emphasize the cream's moisturizing properties and MVE technology. # Brand positioning CeraVe is presented as a dermatologist-developed skincare brand focused on providing effective solutions for dry to very dry skin. The brand emphasizes its use of essential ceramides and hyaluronic acid to moisturize and restore the skin's natural barrier. CeraVe positions itself as a science-backed brand, utilizing advanced MVE technology for controlled release of ingredients. The brand aims to occupy a space in the consumer's mind as a reliable and effective option for those seeking dermatologist-approved skincare solutions. # Product CeraVe Moisturising Cream is a skincare product designed for dry to very dry skin. It is formulated with three essential ceramides and hyaluronic acid to moisturize and help restore the skin's protective barrier. The cream utilizes MVE (MultiVesicular Emulsion) technology for controlled release of ingredients, providing long-lasting hydration. The product is presented as a solution for individuals seeking to nourish, protect, and moisturize their face and body. The ad highlights the cream's ability to provide essential hydration and support the skin's natural barrier function. # Visual style The ad features a clean and modern aesthetic with a focus on product visibility and scientific visualization. The editing style is smooth, with transitions between product shots and animated sequences. The production quality is polished, with bright lighting and clear visuals. The pacing is moderate, allowing viewers to absorb the information presented. # Hooks Spoken: 00:00–00:05 CeraVe ылғалдандыратын кремінің құрамында 3 қажетті церамидтер бар және MVE технологиясымен жасалған. (CeraVe moisturizing cream contains 3 essential ceramides and is made with MVE technology.) Text overlay: 00:00–00:01 CeraVe ылғалдандыратын кремі (CeraVe moisturizing cream) / 00:01–00:05 3 ҚАЖЕТТІ ЦЕРАМИДТЕР (3 Essential Ceramides) / 00:01–00:05 ЦЕРАМИДТЕР – ТЕРІНІҢ ҚОРҒАНЫСТЫҚ ТОСҚАУЫЛЫНЫҢ НЕГІЗІ (Ceramides - The basis of the skin's protective barrier) / 00:01–00:05 Құрамында 3 қажетті церамидтер бар (Contains 3 essential ceramides) / 00:01–00:05 ЦЕРАМИДТЕР + MVE (Ceramides + MVE) / 00:01–00:05 ИНГРЕДИЕНТТЕРДІ РЕТІМЕН БОСАТУДЫҢ MVE БІРЕГЕЙ ТЕХНОЛОГИЯСЫ (MVE Unique Technology for the gradual release of ingredients) / 00:01–00:05 және MVE технологиясымен жасалған (and made with MVE technology) Visual: 00:00–00:01 Close-up shot of a hand holding a white jar of CeraVe Moisturising Cream against a blurred blue background. The jar is centered in the frame, with the brand name and product details visible. The lighting is bright and even, highlighting the product's packaging. / 00:01–00:05 Abstract animation of blue spheres and capsule-shaped elements moving against a white background. Text overlays highlight the key ingredients, such as ceramides and MVE technology. The animation is dynamic and visually engaging, emphasizing the scientific aspect of the product. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dry to very dry skin, which requires effective moisturization and restoration of the skin's protective barrier. # Value propositions - CeraVe moisturizing cream contains 3 essential ceramides and is made with MVE technology # Benefits - Moisturizes skin - Helps restore skin's protective barrier - Gradual release of ingredients # Features - Contains 3 essential ceramides - MVE technology # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits through visuals and voiceover. # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a close-up of a hand holding a jar of CeraVe Moisturising Cream. The focus is on introducing the product and highlighting its packaging. - 00:01–00:05 00:01–00:05 The ad transitions to a visual representation of the cream's key ingredients, including ceramides and MVE technology. This segment aims to educate viewers about the science behind the product and its unique formulation.

# Ad summary This ad explains how biofeedback can train your brain to develop the same brainwave states of zen monks. The speaker shares how using this biofeedback can enable you to stay awake in a Theta state, where intuition lies, to tap into insights and ideas. # Brand positioning The brand appears to focus on meditation using technology to improve the brain's capability to get into zen brain wave states, similar to that of zen monks. The brand focuses on self improvement, brain power, clarity, and accessing intuition. # Product The product uses biofeedback to train your brain to develop zen monks brainwave states. It helps you develop a left, right brain coherence, and put you in a brainwave state. It allows you to learn to stay awake at alpha, or light meditation and takes you into Theta, where intuition lies, tapping into insights and ideas. # Visual style The ad has polished commercial feel, with hybrid footage including both shot footage of the speaker and stock footage. There are quick cuts and jump cuts throughout, and overlaid text to emphasize the audio. There is a slight color grade to warm up the colors. The pacing is even at about 50 cuts per minute. # Hooks Spoken: 00:00–00:05 And they use biofeedback to train your brain to develop the brainwave states of Zen Roshi monks. Text overlay: 00:00–00:01 And they use BIOFEEDBACK to TRAIN / 00:01–00:05 to DEVELOP the BRAINWAVE STATES of Zen Roshi monks. Visual: 00:00–00:01 A close up shot of a light skinned man wearing equipment on his head that is designed to measure brainwaves. He is wearing a black headset. / 00:01–00:02 A computer screen shows an image of a brain. / 00:02–00:05 Medium shot of a light skinned man with a dark goatee, wearing a black collared shirt, sitting in a tan chair. He is seated inside a room. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that you do not have the same capabilities that Zen Roshi monks do, and are not able to access states of intuition. # Value propositions - Using biofeedback to train the brain to get into zen brainwave states. # Benefits - Stay awake at alpha, light meditation - Tap into Theta - Access intuition - Tap into insights and ideas # Features - Uses biofeedback - Trains the brain - Develops brainwave states of Zen Roshi monks - Develop a left, right brain coherence # Call to action Click the link below to SIGN UP FOR THE FREE MASTERCLASS. # Point of view - Brand 100% – The ad is told from the brand's perspective. # Storyline - 00:00–00:01 A man is shown hooked up to equipment to measure brainwaves. - 00:00–00:05 00:00–00:05 And they use biofeedback to train your brain to develop the brainwave states of Zen Roshi monks. The message being conveyed is that biofeedback is being used to train the brain to develop brainwave states like monks. This is told from the perspective of the speaker. - 00:05–00:09 00:05–00:09 Shots of a zen monk meditating. The message is that this ad is emulating and reverse engineering the brainwaves of zen monks. The zen monk footage is stock. - 00:09–00:19 00:09–00:19 What is unique about the brain of Zen Roshi monks is that they have high alpha amplitude. The message is that the brand is teaching you about high alpha amplitude. The speaker is teaching the audience. - 00:19–00:22 00:19–00:22 Now they use biofeedback to put you in that brainwave state. The message is that biofeedback is being used to get the user in that state. - 00:22–00:27 00:22–00:27 and after you learn to be able to stay awake at alpha, light meditation, they take you deeper to what is called Theta. The message is that biofeedback allows you to stay awake at alpha, moving to Theta. - 00:27–00:30 00:27–00:30 A woman is shown meditating, as the speaker refers to the 'Theta state'. - 00:30–00:36 00:30–00:36 Theta is where, when you are meditating and your head starts nodding, you are dipping into Theta and you’ll see dreams. The speaker explains Theta is where intuition lies. - 00:36–00:50 00:36–00:50 You can train yourself to stay awake at Theta. When you go into Theta and you are awake, you are tapping into something. It's insights, ideas, all of this stuff starts flowing out. - 00:50–00:52 00:50–00:52 That is intuition. That's how it connects to brainwaves. The message is that the brand is teaching you that is how it connects to brainwaves. - 00:52–00:57 00:52–00:57 Sign up for the free masterclass. Click the link below to sign up for the free masterclass. Sign up.

# Ad summary This ad features the founders of AC Barbecue discussing their need for a marketing team. They bring in Erik Huberman to help them figure out what is missing in the market that AC Barbecue is going to serve. # Brand positioning AC Barbecue is presented as a company seeking to fill a gap in the market. The brand is positioned as needing a marketing team to identify what is missing in the market that they can serve. The brand aligns with values of innovation and market awareness, aiming to understand and meet consumer needs effectively. The brand is presented as being open to expert advice and strategic planning to carve out a unique space in the barbecue market. # Product The ad focuses on AC Barbecue's need for a marketing strategy rather than specific product details. The product is implied to be barbecue-related, but the ad does not explicitly state what the product is. The ad highlights the importance of identifying what is missing in the market that AC Barbecue is going to serve, suggesting a unique selling proposition (USP) centered around filling a specific consumer need. The ad does not mention any specific use occasions or address purchase barriers directly, but it implies that the product is worth trying or buying because it will fill a gap in the market. # Visual style The ad has a mix of studio-lit shots and natural lighting. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving it a professional commercial feel. The pacing is consistent, and the audio-visual sync is well-coordinated. # Hooks Spoken: Male 1: We need a marketing team. Visual: 00:00–00:01: Two men are sitting on stools in front of a white background. The man on the left is wearing a blue polo shirt with the AC Barbecue logo, and the man on the right is wearing a gray polo shirt with the same logo. The camera is stationary, and the lighting is bright. # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the challenge of identifying what is missing in the market that AC Barbecue can serve. "What is missing in the market that AC Barbecue is going to serve?" # Value propositions - Filling a gap in the market with AC Barbecue's product # Benefits - Identifying what is missing in the market - Strategic planning for AC Barbecue # Features - Need for a marketing team - Collaboration with Erik Huberman # Call to action None used. # Social proof - The ad mentions that Erik Huberman helped on Shark Tank, implying his expertise and success in marketing. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing their need for marketing strategy and their collaboration with an expert. # Storyline - 00:00–00:01 The founders of AC Barbecue discuss their need for a marketing team. - 00:01–00:03 Erik Huberman is introduced as someone who helped on Shark Tank. - 00:03–00:07 The team discusses what is missing in the market that AC Barbecue is going to serve. - 00:07–00:09 The team acknowledges they have some homework to do.

# Ad summary This ad is for Alexander Thamm GmbH, a company that specializes in AI and data engineering. The ad features two employees walking and talking about the company and the opportunities it offers. The ad is designed to attract new talent to the company. # Brand positioning Alexander Thamm GmbH is presented as a modern and innovative company specializing in AI and data engineering. The brand aims to occupy the space of a leader in cutting-edge technology solutions, emphasizing career growth and the opportunity to shape the future of AI. The brand aligns with values of innovation, collaboration, and professional development, promoting a lifestyle of continuous learning and impact. It positions itself as a forward-thinking company that values its employees and offers opportunities for advancement in a rapidly evolving field. The brand positioning is both functional (providing AI and data engineering solutions) and emotional (offering career fulfillment and the chance to be at the forefront of technological advancement). # Product The ad promotes career opportunities at Alexander Thamm GmbH, focusing on roles within AI and data engineering. It targets individuals seeking to advance their careers in these fields. The ad highlights the chance to work on scalable data platforms and apply AI in practical applications. The unique selling proposition is the opportunity to make a significant impact in a cutting-edge industry while enjoying career growth within a supportive and innovative environment. The ad addresses the purchase barrier of uncertainty about career advancement by showcasing real employees and their experiences. The ad conveys that Alexander Thamm GmbH is a place where individuals can develop their skills, contribute to meaningful projects, and advance their careers in the exciting fields of AI and data engineering. # Visual style The ad has a polished and professional aesthetic, with a clean and modern office environment. The editing style is smooth, with static shots and natural lighting. The production quality is high, giving it a commercial feel. The pacing is consistent, with a moderate tempo. # Hooks Spoken: 00:00–00:09: Male 1: [Speaking German] [Unclear phrase] Text overlay: 00:00–00:09: Mache deinen nächsten Karriereschritt im AI & Data Engineering / 00:00–00:09: Gestalte skalierbare Datenplattformen und bringe KI in die Anwendung Visual: 00:00–00:09: Two men walk side-by-side through a modern office space. The man on the left has dark hair and glasses, wearing a gray patterned button-down shirt and white sneakers. The man on the right has short light brown hair, wearing a light blue button-down shirt and dark pants. The office has a light gray floor, a staircase on the left, and a window with plants in the background. The camera follows them as they walk. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of limited career growth opportunities in the AI and data engineering fields. It implies that individuals may be seeking more challenging and rewarding roles where they can make a significant impact. # Value propositions - Opportunity to advance your career in AI & Data Engineering - Chance to work on scalable data platforms and apply AI # Benefits - Advance your career - Apply AI in practical applications # Features - AI & Data Engineering - Scalable data platforms # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing its employees and opportunities. # Storyline - 00:00–00:09 Two employees are walking and talking in a modern office space.

# Ad summary This ad promotes the Google Nest Learning Thermostat, highlighting its ability to save energy by programming itself, even when the user is away. The ad features testimonials from a couple and a Home Depot employee, emphasizing the product's ease of use and availability at Home Depot. # Brand positioning Google Nest is presented as a provider of smart home solutions focused on energy efficiency and convenience. The brand aims to occupy a space in the consumer's mind as a tech-forward, eco-conscious choice that simplifies home management. The brand aligns with values of sustainability and modern living, pushing against the norms of traditional, less efficient thermostats. The brand positioning is both functional (energy savings) and emotional (comfort and convenience). # Product The Google Nest Learning Thermostat is a smart thermostat designed to save energy by automatically adjusting temperature settings based on user behavior and preferences. It learns the user's schedule and programs itself, even when the user is away, optimizing energy usage without sacrificing comfort. The product is for homeowners looking to reduce their energy bills and make their homes smarter. The ad highlights the thermostat's ability to save energy and maintain comfort, addressing the purchase barrier of high energy costs. It is available at The Home Depot. # Visual style The ad has a polished, commercial aesthetic with bright lighting and clear shots. The editing style is smooth with quick cuts between scenes. The production quality is high, giving the ad a professional feel. The pacing is consistent throughout the ad. # Hooks Spoken: 00:02–00:03: Male 1: We want to cut our energy bills. Visual: 00:02–00:03: A man in a beige t-shirt and jeans installs the thermostat on a white wall. He is smiling and looking at the camera. # Funnel stage Consideration # Pain points The ad addresses the pain point of high energy bills and the desire to reduce them without sacrificing comfort. # Value propositions - Save money on energy bills while maintaining a comfortable home environment. - Automated programming simplifies home management and reduces energy waste. # Benefits - Cut our energy bills - Still stay comfy - Make your home smarter # Features - Saves energy - Programs itself - Works even when you're away # Call to action None used. # Social proof - We want to cut our energy bills – Male 1 (Customer) - And still stay comfy – Female 1 (Customer) # Point of view - Customer 40% – The ad features a couple who have purchased the product and are installing it in their home. - Brand 40% – The ad includes a Home Depot employee presenting the product and highlighting its features. - External source 20% – The ad shows the Google Home logo and the Home Depot logo, indicating where the product is available for purchase. # Storyline - 00:00–00:01 The ad begins with a shot of the Google Nest Learning Thermostat box, setting the stage for the product being featured. - 00:01–00:04 A man installs the thermostat on the wall, followed by a woman holding a folded shirt, suggesting a desire for energy savings and comfort. - 00:04–00:07 A Home Depot employee presents the product, emphasizing its energy-saving capabilities. - 00:07–00:09 The thermostat is shown in action, displaying the temperature and indicating its ability to program itself. - 00:09–00:14 The ad concludes with the Google Home logo and a call to action, directing viewers to purchase the product at The Home Depot.

# Ad summary A wedding content creator showcases a variety of wedding invitations from Shutterfly, matching each invitation to a specific wedding style. # Brand positioning Shutterfly is presented as a brand that offers a wide variety of wedding invitations to match any wedding style. The brand is positioned as a go-to for couples looking for invitations that reflect their unique wedding vision, whether it's a floral and whimsical theme, a fancy chateau style, a bright white floral vibe, or a beach wedding. The brand aims to occupy the space of a versatile and customizable option for wedding stationery, catering to diverse tastes and preferences. The brand aligns with the values of personalization and attention to detail, promoting the idea that every wedding is unique and deserves an invitation that reflects that. The brand pushes against the norm of generic, one-size-fits-all wedding invitations, offering a range of styles to suit different aesthetics. The brand positioning is both functional (offering a variety of designs) and emotional (helping couples express their personal style and create a memorable first impression). # Product The featured product is a range of wedding invitations from Shutterfly, each designed to match a specific wedding style. The invitations come in various designs, including floral and whimsical, fancy chateau, bright white floral, and tropical leaf. Each invitation features unique design details, such as watercolor florals, gold detailing, scalloped edges, and tropical leaf prints. The invitations are for couples looking for personalized and stylish wedding stationery that reflects their unique wedding vision. The ad highlights the variety and customization options available, emphasizing that Shutterfly offers invitations to suit any wedding style. The ad addresses the purchase barrier of finding the perfect invitation by showcasing a range of options and suggesting that Shutterfly has something for everyone. The ad tells the viewer that these invitations are worth trying or buying because they are beautiful, elegant, and perfectly match different wedding themes. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style is quick cuts, with smooth transitions between shots. The production quality is high-end, with good lighting and clear visuals. The pacing is consistent, with a moderate BPM. The cuts are timed to the voiceover lines. # Hooks Spoken: 00:00–00:02 Hey, what's up? My name is Emily. Visual: 00:00–00:02 A fair-skinned woman with blonde hair pulled back in a ponytail, wearing a blue and white patterned blouse, stands in front of a white wall with a framed picture. She is holding a black Rode microphone and speaking directly to the camera. # Funnel stage Consideration # Pain points Finding the perfect wedding invitation that reflects the couple's unique wedding vision. # Value propositions - Wedding invitations to match any wedding style - Personalized and stylish wedding stationery - Unique design details # Benefits - Beautiful - Elegant - Perfectly match different wedding themes # Features - Floral details - Watercolor florals - Gold detailing - Scalloped edge - Tropical leaf print # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a wedding content creator, who is presenting the product to the audience. # Storyline - 00:00–00:02 00:00–00:02 The video begins with Emily, a wedding content creator, introducing herself and the purpose of the video. - 00:02–00:05 00:02–00:05 Emily states that she will match wedding invitations from Shutterfly to the wedding. - 00:05–00:09 00:05–00:09 Emily shows a photo of a couple at their wedding and asks if a floral whimsical wedding is your vibe. - 00:09–00:15 00:09–00:15 Emily shows the Tranquil Flowers wedding invitation from Shutterfly and highlights the floral detail. - 00:15–00:18 00:15–00:18 Emily shows a photo of a couple at their wedding and asks if a fancy chateau wedding is your style. - 00:18–00:23 00:18–00:23 Emily shows the Laurel Embrace wedding invitation from Shutterfly and highlights the gold detailing. - 00:23–00:26 00:23–00:26 Emily shows a photo of a couple at their wedding and asks if you're into the bright white floral vibe. - 00:26–00:32 00:26–00:32 Emily shows the Delicate Florals wedding invitation from Shutterfly and highlights the floral detailing and scalloped edge. - 00:32–00:34 00:32–00:34 Emily shows a photo of a couple at their wedding and asks if you're a beach wedding couple. - 00:34–00:41 00:34–00:41 Emily shows the Leafy Lush wedding invitation from Shutterfly and highlights the tropical leaf print. - 00:41–00:46 00:41–00:46 The video ends with a screen that says "Shutterfly Wedding. Every invite tells a story. Find yours."

# Ad summary This ad for McKinsey & Company highlights the impact of AI across industries. It features a McKinsey employee discussing how AI speeds up clinical trials and helps identify patients who need specific drugs, emphasizing the special impact of bringing together different data sources. The ad concludes with a call to action to apply for the New Horizon program to lead what's next in AI. # Brand positioning McKinsey & Company is presented as a forward-thinking, impactful organization at the forefront of technological innovation, specifically in the realm of Artificial Intelligence. The brand aims to occupy the space of a leader in AI solutions, emphasizing its role in driving significant impact across various industries, particularly in life sciences. McKinsey aligns with values of progress, innovation, and improving patient outcomes, positioning itself as a key player in accelerating clinical trials and enhancing healthcare through data-driven insights. The brand pushes against the norm of slow, traditional processes by showcasing how AI can speed up and automate critical functions, ultimately benefiting patients and the broader healthcare ecosystem. The brand positioning is both functional, highlighting performance and efficiency, and emotional, emphasizing the positive impact on patients' lives. # Product The ad focuses on McKinsey & Company's AI-driven solutions and their impact across industries, particularly in life sciences. The AI solutions are presented as tools that speed up and automate processes, enabling faster clinical trials and more efficient identification of patients who need specific drugs. The product is for organizations and professionals in the life sciences industry who seek to improve patient outcomes and accelerate drug development. The ad highlights the USP of bringing together different data sources to identify patients who need drugs in the first place, emphasizing the special impact of this capability. The use occasion is in the context of clinical trials and drug development, where AI helps to run trials faster and start them sooner. The ad addresses the purchase barrier of slow, traditional processes by showcasing how AI can significantly improve efficiency and outcomes, making it a worthwhile investment for those looking to stay at the forefront of innovation. # Visual style The ad has a polished, professional aesthetic with a clean and modern design. The editing style combines static shots with smooth transitions, creating a seamless viewing experience. The production quality is high, giving the ad a commercial feel. The visual motifs include the use of a dark blue background with white text, and the occasional appearance of a blue square graphic. The pacing is consistent throughout the ad, with a moderate tempo that keeps the viewer engaged. The audio-visual sync is well-executed, with the text and graphics timed to the music and voiceover. # Hooks Spoken: 00:05–00:08 Female 1: The um potential for impact there is amazing. Text overlay: 00:05–00:08 The um potential for impact there is amazing. Visual: 00:05–00:08 A woman with long blonde hair, fair skin, and wearing a red textured sleeveless top stands outside. She is wearing multiple earrings and a small microphone is clipped to her top. She is smiling and speaking directly to the camera. The background is blurred, showing a building and some greenery. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional clinical trials and drug development processes are slow and inefficient, hindering the timely delivery of drugs to patients who need them. # Value propositions - AI speeds up and automates processes, leading to faster clinical trials and more efficient drug delivery. - Bringing together different data sources to identify patients who need drugs in the first place. # Benefits - The potential for impact is amazing - Bringing drugs to patients that need them - Helping to identify who are the patients that need these drugs in the first place - Clinical trials being run faster - Trial is starting sooner # Features - AI can speed things up - AI can automate things - Bringing together different data sources - Analytics # Call to action Apply now # Social proof - "I personally been a part of projects where I know that we're seeing clinical trials being run faster, quicker, the trial is starting sooner because of the analytics and and and what we've helped with." – Female 1 (McKinsey Employee) # Point of view - Customer 0% – No customer POV is present. - Brand 80% – The brand POV is communicated through text overlays and the McKinsey employee. - Expert 20% – The expert POV is communicated through the McKinsey employee. - External source 0% – No external source POV is present. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with text overlays on a dark blue background, stating "AI is rewriting the future of impact across industries" and "Are you ready to lead what's next?" This sets the stage by highlighting the transformative power of AI and posing a question to engage the viewer. The message is from the brand's perspective, aiming to capture attention and spark curiosity about the potential of AI. - 00:05–00:14 00:05–00:14 A woman in a red top speaks directly to the camera, stating, "The potential for impact there is amazing. Because AI can, you know, we've all heard of things that AI can speed things up and automate things." This introduces a personal perspective, emphasizing the positive impact of AI and its ability to streamline processes. The tone is enthusiastic and conversational, making the message relatable and accessible. - 00:14–00:26 00:14–00:26 The woman continues, "But I think the impact that has across the full value chain in life sciences bringing drugs to patients that need them." This builds on the previous point by focusing on the specific impact of AI in life sciences, highlighting its role in delivering drugs to patients. The message is from the perspective of someone involved in the field, adding credibility and relevance. - 00:26–00:38 00:26–00:38 The woman concludes, "I personally been a part of projects where I know that we're seeing clinical trials being run faster, quicker, the trial is starting sooner because of the analytics and and and what we've helped with." This provides social proof by sharing personal experience and highlighting the tangible benefits of AI in accelerating clinical trials. The tone is confident and reassuring, reinforcing the value of the brand's solutions. - 00:38–00:45 00:38–00:45 The ad ends with text overlays on a dark blue background, stating "New Horizon: Lead what's next in AI. Apply now" and displaying the McKinsey & Company logo. This provides a clear call to action, encouraging viewers to engage with the brand and explore opportunities in AI. The message is from the brand's perspective, aiming to drive recruitment and reinforce brand recognition.