What is the Problem Agitation ad format?

# Ad summary This ad promotes Everyday Dose Coffee+, a coffee alternative that contains caffeine, L-theanine, chaga, lion's mane, and collagen. The ad features a woman who shows a container of dirty water and food to represent what your gut looks like. She then shows a jar of supplements and says that people spend hundreds of dollars on supplements to fix their gut. She then promotes Everyday Dose Coffee+ as a way to get the same benefits as supplements from one cup of coffee. She states that it is sugar-free, gluten-free, non-GMO, and made with clinically studied ingredients. She then shows a bundle of Everyday Dose Coffee+ that is on sale for $25. # Brand positioning Everyday Dose is presented as a functional coffee alternative that provides the same benefits as multiple supplements in one cup. The brand positions itself as a solution to gut health issues, weight management, focus, and skin clarity. It promotes a lifestyle of convenience and health consciousness, offering a sugar-free, gluten-free, and non-GMO option. The brand pushes against the norm of taking multiple supplements by offering a single product that combines several benefits. The brand positioning is both functional, focusing on performance and simplicity, and emotional, appealing to the desire for better health and convenience. # Product Everyday Dose Coffee+ is a coffee alternative that contains caffeine, L-theanine, chaga, lion's mane, and collagen. It is designed for people who want to improve their gut health, manage their weight, enhance focus, and clear up their skin. The product is sugar-free, gluten-free, non-GMO, and made with clinically studied ingredients. The USPs include its ability to provide multiple benefits in one cup, its convenience, and its health-conscious formulation. The ad shows the product being mixed with water and consumed as a coffee alternative. The ad addresses the purchase barrier of spending hundreds of dollars on multiple supplements by offering a single, affordable product. # Visual style The ad has a UGC feel with a casual, unpolished aesthetic. The editing style includes quick cuts and static shots. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of authenticity and relatability. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:02 You need caffeine to function, take L-theanine. Text overlay: 00:00–00:02 NEED / 00:00–00:10 YOUR GUT (on sign) / 00:01–00:02 L-THEANINE Visual: 00:00–00:02 A woman with brown hair and glasses, wearing a white t-shirt, stands in front of a gray laundry basket with a sign that says "YOUR GUT" with arrows pointing up. On top of the laundry basket is a clear plastic container with brown liquid and food pieces, and a glass jar. The woman pours white powder from a black and white bottle into the glass jar. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of having a bad gut and spending hundreds of dollars on supplements to fix it. "Most people will spend hundreds of dollars on supplements to fix it." # Value propositions - Get the same benefits as multiple supplements from one cup of coffee - Sugar-free, gluten-free, non-GMO, and made with clinically studied ingredients - Entire bundle for just $25 # Benefits - Get those same benefits from one cup of coffee # Features - Caffeine - L-theanine - Chaga - Lion's mane - Collagen - Sugar-free - Gluten-free - Non-GMO - Clinically studied ingredients # Call to action I'll drop a link for this deal below, but grab it now because once you scroll, you can never get this deal again. # Point of view - Customer 100% – The entire ad is delivered from the perspective of a woman who appears to be a customer of the brand, sharing her experience and promoting the product. # Storyline - 00:00–00:08 00:00–00:08 The woman introduces the concept that many people have issues that they try to solve with supplements, such as needing caffeine, carrying weight in their midsection, eating junk food, and having skin issues. - 00:08–00:14 00:08–00:14 She shows a container of dirty water and food to represent what your gut looks like and says that people spend hundreds of dollars on supplements to fix it. - 00:14–00:18 00:14–00:18 She introduces Everyday Dose Coffee+ as a way to get the same benefits as supplements from one cup of coffee. - 00:18–00:24 00:18–00:24 She lists the ingredients in Everyday Dose Coffee+, including caffeine, L-theanine, chaga, lion's mane, and collagen. - 00:24–00:30 00:24–00:30 She states that Everyday Dose Coffee+ is sugar-free, gluten-free, non-GMO, and made with clinically studied ingredients. - 00:30–00:38 00:30–00:38 She states that one bag of Everyday Dose Coffee+ normally costs $45, but you can get an entire bundle for $25. - 00:38–00:47 00:38–00:47 She reiterates the problem of having a bad gut and spending money on supplements, and then encourages viewers to grab the deal for Everyday Dose Coffee+ before it's gone.

# Ad summary This ad promotes Spacegoods Rainbow Dust, a blend of adaptogenic mushrooms and herbs that help restore balance to your gut in just a few weeks. The ad highlights the benefits of a healthy gut, such as no more bloating, gas, indigestion, or constipation, as well as better energy, mood, and overall health. The ad features a man cutting up apples while talking about the product, as well as other people experiencing the benefits of the product. # Brand positioning Spacegoods is presented as a brand focused on gut health and overall well-being through natural ingredients. The brand aims to occupy a space in the consumer's mind as a provider of solutions for common digestive issues like bloating, gas, and indigestion. It aligns with a lifestyle of health-consciousness and natural remedies, promoting the idea that a healthy gut leads to better energy, mood, and overall health. The brand pushes against the norm of ignoring gut health issues and offers a functional solution through its product, Rainbow Dust. The brand positioning is both functional (improving digestion) and emotional (enhancing mood and energy). # Product Spacegoods Rainbow Dust v1.0 is a blend of adaptogenic mushrooms and herbs designed to restore balance to the gut. It is intended for individuals dealing with constant bloating, sluggishness, or lack of focus. The product contains powerful ingredients like Lion's Mane, Cordyceps, Ashwagandha, Chaga, and Maca Root. The USPs include its ability to restore balance to the gut in just a few weeks and the additional benefits of better energy, mood, and overall health. The product is consumed by mixing a scoop of the powder with water and drinking it every morning. The ad addresses the purchase barrier by highlighting that when you order it, you get a free frother, cup, and sexy metal spoon. The ad tells the viewer that this product is worth trying because it can help them get rid of 5-20 pounds of poop. # Visual style The ad has a UGC feel with a mix of polished and scrappy visuals. The editing style includes quick cuts and smooth transitions. The production quality is a hybrid of UGC and commercial. The pacing is consistent throughout the ad. The cuts, text, and product actions are timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:01 This you? Text overlay: 00:00–00:01 This you? 🤔 Visual: 00:00–00:01 A man with curly brown hair, wearing a green hoodie and jeans, walks towards the camera in an office setting. He is holding his stomach out to make it look bloated. The background includes a ping pong table and windows. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point of dealing with constant bloating, sluggishness, or lack of focus. "If you're dealing with constant bloating, sluggishness, or lack of focus..." # Value propositions - Restore balance to your gut in just a few weeks with a blend of adaptogenic mushrooms and herbs. - Get a free frother, cup, and sexy metal spoon when you order. # Benefits - Restore balance to your gut in just a few weeks - No more bloating - No more gas - No more indigestion - No more constipation - Better energy - Better mood - Better overall health # Features - Blend of adaptogenic mushrooms and herbs - Powerful ingredients like Lion's Mane, Cordyceps, Ashwagandha, Chaga, and Maca Root # Call to action None used. # Social proof - None used. # Point of view - Brand 80% – The brand's official voice is used to explain the product and its benefits. - Customer 20% – The ad shows people experiencing the benefits of the product. # Storyline - 00:00–00:01 00:00–00:01 The ad starts with a man walking with a bloated stomach, asking if this is the viewer. - 00:01–00:02 00:01–00:02 An image of intestines is shown with the text "5-20 lb. of poop", implying that most people are carrying this much in their gut. - 00:02–00:07 00:02–00:07 A man is shown cutting up apples, stating that most people are carrying 5-20 pounds of poop in their gut. He then says that if you're dealing with bloating, sluggishness, or lack of focus, it might not be what you're eating, but what your body isn't getting rid of. - 00:07–00:16 00:07–00:16 The man continues, explaining that when your digestion slows down, food doesn't just disappear; it gets stuck and builds up, wrecking your energy from the inside out. - 00:16–00:19 00:16–00:19 The man states that nobody wants that. - 00:19–00:25 00:19–00:25 A man is shown holding a bag of Spacegoods Rainbow Dust, stating that it's a blend of adaptogenic mushrooms and herbs that help restore balance to your gut in just a few weeks. - 00:25–00:29 00:25–00:29 The man cutting apples says that when he ordered it, he got a free frother, cup, and sexy metal spoon. - 00:29–00:35 00:29–00:35 The man cutting apples says that you have powerful ingredients like Lion's Mane, Cordyceps, Ashwagandha, Chaga, and Maca Root in every single scoop. - 00:35–00:40 00:35–00:40 A man is shown using the frother and drinking the product, with the text stating that all you need is just one cup every morning to help restore your digestion and bring harmony back to your gut. - 00:40–00:49 00:40–00:49 The man cutting apples says that a healthy gut means no more bloating, gas, indigestion, or constipation. Plus, you'll experience better energy, mood, and overall health every day. - 00:49–00:52 00:49–00:52 The man cutting apples says that you have nothing to lose except a couple of pounds of poop.

# Ad summary This ad promotes Fiverr as a freelance marketplace where users can hire talent to get projects done right and on time. The ad features a woman who shares her experience using Fiverr to keep her team lean without compromising on quality. She demonstrates how to search for services, apply filters, read reviews, and hire the perfect freelancer for various projects like AI, web development, and digital marketing. # Brand positioning Fiverr is presented as a freelance marketplace that connects businesses with talented professionals for various projects. The brand positions itself as a solution for businesses looking to maintain a lean team without sacrificing quality. Fiverr promotes a functional approach by offering a platform where users can easily search for services, apply filters to fit their budget and timeline, read reviews, and hire freelancers. The brand aligns with the values of efficiency, quality, and flexibility, pushing against the norm of traditional hiring processes by providing access to a diverse pool of talent for specific project needs. # Product Fiverr is a freelance marketplace that connects businesses with talented professionals for various projects. It allows users to search for services, apply filters to fit their budget and timeline, read reviews, and hire freelancers. The platform offers a wide range of services, including AI projects, web development, and digital marketing. Fiverr aims to help businesses keep their teams lean without compromising on quality. The ad highlights the simplicity of the process, emphasizing that users can easily find and hire the perfect freelancer for their specific needs. Fiverr addresses the purchase barrier of finding reliable and affordable talent by providing a platform with reviews and filters to ensure quality and budget alignment. # Visual style The ad has a hybrid visual style, blending UGC-style footage with polished commercial elements. The initial scenes have a casual, relatable feel, with the woman speaking directly to the camera in various everyday settings. The production quality is decent, with good lighting and clear audio. The editing style includes quick cuts and transitions to maintain a fast pace. The use of screen recordings and graphics adds a professional touch, while the overall aesthetic remains approachable and authentic. The pacing is consistent, with cuts timed to the music and voiceover lines. # Hooks Spoken: 00:00–00:01 Female 1: [Sarcastic] I love paying for low-quality work. Text overlay: 00:00–00:01 I LOVE PAYING FOR / 00:00–00:01 ...said no one ever (purple box) Visual: 00:00–00:02 A woman with light brown hair, wearing a light beige jacket and black top, sits at a wooden table with a laptop in front of her. She is in a bright, airy space with plants and rustic decor. She looks directly at the camera with a sarcastic expression. Text overlay: "I LOVE PAYING FOR" and "...said no one ever" in a purple box. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of dealing with low-quality work, technical issues, and the challenges of designing a website with zero experience. "I love paying for low-quality work...said no one ever" # Value propositions - Fiverr's freelance marketplace has the talent I need to get it done right and right on time. - It's how I keep my team lean without compromising on quality. - Hire smarter on Fiverr. # Benefits - Get projects done right and on time - Keep your team lean without compromising on quality - Hire smarter # Features - Freelance marketplace - Wide range of services (AI, web development, digital marketing) - Search for services - Apply filters to fit budget and timeline - Read reviews - Hire freelancers # Call to action Hire smarter on Fiverr # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a woman who uses Fiverr, sharing her experiences and demonstrating how the platform works. # Storyline - 00:00–00:14 The ad begins with a series of sarcastic statements about enjoying common business frustrations, such as paying for low-quality work, preferring amateurs over professionals, and fixing website backends alone. This is conveyed through a woman speaking directly to the camera in various settings, expressing exaggerated enthusiasm followed by a deadpan expression. The tone is humorous and relatable, setting up the problem that Fiverr aims to solve. - 00:16–00:22 The ad transitions to a direct address from the same woman, who now speaks sincerely about how Fiverr's freelance marketplace has the talent needed to get projects done right and on time. This shift in tone and perspective establishes the brand as a credible solution to the previously highlighted frustrations. - 00:22–00:30 The woman explains the simple process of using Fiverr, demonstrating how to search for a service, apply filters to fit budget and timeline, read reviews, and hire the perfect freelancer. This is shown through screen recordings of the Fiverr platform and the woman's explanations, providing a practical guide for potential users. - 00:31–00:40 The woman concludes by stating that Fiverr helps her keep her team lean without compromising on quality. She then asks if the viewer needs help with various projects like AI, web development, or digital marketing, and encourages them to hire smarter on Fiverr. This reinforces the brand's value proposition and provides a clear call to action.

# Ad summary This ad promotes monday.com, a project management tool, by highlighting its flexibility, customization, and the trust it has garnered from over 225,000 companies worldwide. The ad uses visuals of a sad face being printed to symbolize old habits being broken, and contrasts it with monday.com’s modern user interface. It showcases various customization options and views, emphasizing how users can tailor the platform to suit their needs, and ends with a CTA to start a free trial. # Brand positioning monday.com is presented as a flexible and customizable work management platform designed to replace outdated methods and improve team efficiency. The brand is positioned as an innovative solution used by over 225,000 companies worldwide. It promotes a modern, intuitive approach to work organization, allowing users to tailor the platform to their specific needs. monday.com aims to occupy the space of a versatile and adaptable tool, empowering teams to work in a way that best suits them, moving away from rigid, traditional systems and embracing a more user-friendly approach. # Product monday.com is a work management platform designed to help teams organize and manage their work efficiently. It provides a customizable interface where users can add user-defined fields, choose how to display their work, and tailor the platform to suit their team's needs. The platform supports various views such as Kanban, Gantt, and gallery views, allowing users to visualize their projects in different formats. Features include the ability to track project progress, assign tasks, and manage workflows. The ad highlights its intuitive design and flexibility, emphasizing that it can be adapted to fit any team's unique workflow. The platform addresses the pain point of outdated and rigid work management systems by offering a modern, adaptable solution. # Visual style The ad has a modern and clean aesthetic with bright colors and a focus on showcasing the monday.com platform's user interface. The editing style combines static shots of the dashboard with smooth transitions and occasional zooms to highlight specific features. The production quality is polished, reflecting a commercial feel while maintaining an approachable tone. The pacing is moderate, with cuts timed to voiceover lines and key product actions. The use of purple as the main brand color is consistent throughout the ad. # Hooks Spoken: 00:00–00:03 Es ist an der Zeit, sich von alten Gewohnheiten zu verabschieden. Visual: 00:00–00:03 A light gray printer sits on a wooden desk with a plant and blue wall in the background. The camera is static and focused on the printer as it prints a pixelated sad face on a piece of white paper. # Funnel stage Middle of funnel (Consideration) # Pain points Outdated work habits: The ad opens with a printer printing a pixelated sad face, symbolizing the frustration and inefficiency of traditional, outdated work methods. # Value propositions - Flexibility: Customize the platform to fit your team's unique workflow. - Freedom: Tailor the design to match your vision. - Intuitive Design: Easy to use and adapt. # Benefits - Arbeit genauso organisieren, wie es dir und deinem Team passt - Freiheit, alles genauso zu gestalten, wie du es dir vorstellst # Features - Intuitive Plattform - Benutzerdefinierte Felder - verschiedene Ansichten (Kanban, Gantt, Galerie) # Call to action Kostenlose Testversion starten # Social proof - Over 225,000 companies worldwide trust monday.com: This statistic demonstrates wide adoption and credibility. # Point of view - Brand 100% – The entire ad is told from the official voice of the brand, presenting product claims and demos to showcase its features. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a printer printing a pixelated sad face, symbolizing outdated work habits. This sets up the problem and evokes a sense of frustration with traditional methods. - 00:03–00:06 00:03–00:06 The ad transitions to a desktop screen displaying the monday.com dashboard with various project management tasks listed. This introduces the solution and contrasts it with the previous outdated method. - 00:06–00:10 00:06–00:10 The voiceover highlights the platform's intuitive nature, emphasizing how it allows users to organize work in a way that suits their team. This reinforces the brand's value proposition of flexibility and user-friendliness. - 00:10–00:15 00:10–00:15 The ad shows various customization options, such as adding user-defined fields, visually demonstrating the platform's adaptability. This reinforces the message that the platform can be tailored to fit specific needs. - 00:15–00:20 00:15–00:20 The ad showcases different views available within the platform (Kanban, Gantt, Gallery), further illustrating its flexibility and versatility. This adds depth to the platform's feature set and appeals to different user preferences. - 00:21–00:26 00:21–00:26 The ad highlights that over 225,000 companies worldwide trust monday.com, providing social proof. This builds credibility and reassures potential users of the platform's reliability. - 00:26–00:33 00:26–00:33 The ad reiterates the freedom monday.com offers to customize everything, showcasing different dashboard setups. This emphasizes the unique aspect of the platform and reinforces the call to action. - 00:33–00:35 00:33–00:35 The ad concludes with the tagline "The first work platform you’ll love to use" and a call to action to start a free test version. This summarizes the platform's value and provides a clear next step for the viewer.

# Ad summary A woman shares her experience using Obvi Collagenic Burn Elite to boost metabolism, curve cravings, and support healthy skin. She highlights the product's key ingredients and the current buy-one-get-one-free offer. # Brand positioning Obvi is presented as a brand that offers solutions for individuals struggling with weight management and overall well-being. The brand positions itself as a provider of products that work with the body, not against it, to help users achieve visible results without extreme measures. Obvi aims to occupy a space in the consumer's mind as a brand that understands the challenges of maintaining a healthy lifestyle and offers effective, easy-to-use solutions. The brand promotes a lifestyle of balance and self-care, emphasizing the importance of working with one's body rather than fighting against it. Obvi pushes against the norm of restrictive diets and intense exercise routines, instead offering a simple, sustainable approach to weight management and healthy skin. # Product Obvi Collagenic Burn Elite is a supplement designed to boost metabolism, curve cravings, and support healthy skin. It contains a blend of collagen, MCT oil, and green tea extract. The product is for individuals who are experiencing a slowing metabolism, constant cravings for sweets and junk food, and exhaustion despite getting enough sleep. It addresses the frustration of dieting and exercising without seeing results, offering a solution that works with the body to achieve visible progress. The product comes in capsule form, with a recommended dosage of two capsules a day. It promises no jitters or insane restrictions, just progress that can be felt. # Visual style The ad has a UGC feel, with a simple background and natural lighting. The editing style consists of static shots with minimal transitions. The production quality is casual, supporting the tone of a personal recommendation. The pacing is consistent, with the focus on the speaker's delivery. # Hooks Spoken: 00:00–00:06 If you started to notice your kangaroo pouch and you're always craving sweets and junk food and you feel exhausted, no matter how much you sleep, Text overlay: 00:00–00:06 Natures zempic / 00:00–00:02 If you started to notice your kangaroo pouch / 00:02–00:04 and you're always craving sweets and junk food / 00:04–00:06 and you feel exhausted, no matter how much you sleep, Visual: 00:00–00:06 A woman with curly brown hair, wearing a bright pink sweater, stands in front of a white wall with a light switch. She holds a white jar with pink accents, speaking directly to the camera with an expressive face. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of struggling with weight management despite dieting and exercising. "And no matter how much you diet or exercise, it feels like nothing works." # Value propositions - Boost metabolism, curve cravings and support healthy skin all in one formula. - Designed to work with your body and not against it so you can actually start seeing results. - Just take two capsules a day and let its do its job. - No jitters no insane restrictions. Just progress I can actually feel. # Benefits - Helps boost metabolism - Curve cravings - Support healthy skin # Features - Collagen - MCT Oil - Green Tea Extract # Call to action BUY ONE, GET ONE FREE # Social proof - "I felt the difference fast" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:06 00:00–00:06 The creator introduces the problem of having a "kangaroo pouch," craving sweets and junk food, and feeling exhausted despite getting enough sleep. - 00:06–00:14 00:06–00:14 She explains that the issue isn't just a slowing metabolism but the body fighting against you, making dieting and exercise feel ineffective. - 00:14–00:19 00:14–00:19 The creator introduces Obvi Collagenic Burn Elite as the solution that helped her feel a difference fast. - 00:20–00:28 00:20–00:28 She highlights the key ingredients—collagen, MCT oil, and green tea extract—and their benefits: boosting metabolism, curbing cravings, and supporting healthy skin. - 00:28–00:32 00:28–00:32 The creator emphasizes that the product is designed to work with the body, not against it, to help users see results. - 00:33–00:37 00:33–00:37 She explains the simple usage: taking two capsules a day and letting the product do its job. - 00:37–00:41 00:37–00:41 The creator highlights the benefits of the product, such as no jitters or insane restrictions, just progress that can be felt. - 00:41–00:51 00:41–00:51 She introduces the current buy-one-get-one-free offer, emphasizing its rarity and the product's frequent restocking due to high demand.

# Ad summary This ad promotes Buoy hydration drops as a solution for people with chronic illnesses like EDS and POTS who need to stay hydrated but are tired of flavored electrolyte powders. The ad features a woman explaining how Buoy helps her stay hydrated without artificial ingredients, sugar, or flavor, and offers a 35% discount for people with chronic illnesses. # Brand positioning Buoy is presented as a hydration solution that caters to individuals with chronic illnesses, specifically those who struggle with staying hydrated due to conditions like EDS and POTS. The brand positions itself as a healthier alternative to traditional electrolyte powders, emphasizing the absence of artificial ingredients, sugar, dextrose, stevia, dyes, and flavor. Buoy aims to occupy a space in the market that values natural and clean hydration, aligning with a health-conscious lifestyle. The brand promotes a functional approach to hydration, focusing on the product's purity and effectiveness in helping individuals manage their chronic illness symptoms and improve their quality of life. # Product Buoy is a liquid electrolyte product designed to help people stay hydrated, especially those with chronic illnesses like EDS and POTS. It comes in a small, portable bottle and can be added to any drink. Buoy contains no artificial ingredients, sugar, dextrose, stevia, dyes, or flavor, making it a clean and healthy hydration option. The product aims to address the pain point of needing to drink gallons of water or consume flavored electrolyte powders to stay hydrated. Buoy is presented as an easy and convenient way to improve hydration and quality of life, with the added benefit of a 35% discount for people with chronic illnesses. # Visual style The ad has a UGC feel with a mix of static and quick cuts. The production quality is casual, with natural lighting and simple editing. The pacing is moderate, with cuts timed to the music and voiceover. The overall aesthetic is relatable and authentic, appealing to a health-conscious audience. # Hooks Spoken: 00:00–00:04 How to properly stay hydrated when you have EDS and POTS without drinking gallons of water? Text overlay: How to properly stay hydrated when you have / EDS / EDS + POTS / without drinking GALLONS of water Visual: 00:00–00:02 The shot shows a woman sitting in a chair with patterned cushions, holding a mug and a small white object. She is wearing a green sweatsuit and has her hair in a bun. She is looking down at a book. The background includes a wall with a wooden sign and a salt lamp. The camera is stationary and at eye level. / 00:02–00:03 The shot shows the same woman sitting on a bed with a patterned comforter. She is wearing a green sweater and jeans. She is rubbing her temples and looking unwell. The background includes a wall with a wooden sign and a window. The camera is stationary and at eye level. / 00:03–00:04 The shot shows the same woman lying on a couch with patterned cushions and a gray blanket. She is wearing a black t-shirt and jeans. She is looking unwell and holding her chest. The background includes a wall with a wooden sign and a coffee table with books and a plant. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty of staying hydrated for people with chronic illnesses like EDS and POTS, without having to drink gallons of water or consume flavored electrolyte powders. "How to properly stay hydrated when you have EDS and POTS without drinking gallons of water?" # Value propositions - Liquid electrolyte designed for hydration: This communicates value by highlighting the product's specific formulation for effective hydration. - No artificial ingredients, sugar, dextrose, stevia, dyes, or flavor: This communicates value by emphasizing the product's clean and healthy formulation, appealing to health-conscious consumers. - Easy to use and convenient being in this little bottle: This communicates value by highlighting the product's practicality and ease of use, making it a convenient option for busy individuals. - 35% discount for people with chronic illness: This communicates value by providing an incentive for a specific target audience, making the product more accessible and appealing. # Benefits - Helps you stay hydrated - Improves quality of life - Helps with chronic illness symptoms # Features - Liquid electrolyte - No artificial ingredients - No sugar - No dextrose - No stevia - No dyes - No flavor - Easy to use - Convenient being in this little bottle # Call to action SHOP NOW # Social proof - "As it has truly helped me with my chronic illnesses and given me some quality of life back." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:04 00:00–00:04 The video opens with a montage of the creator drinking from a mug, looking unwell, and lying on a couch. This establishes the problem of staying hydrated with EDS and POTS without drinking gallons of water. The perspective is from the creator, showing her daily struggles with hydration. - 00:04–00:09 00:04–00:09 The creator speaks directly to the camera, explaining that doctors have told her she needs to stay hydrated. This reinforces the importance of hydration for her health. The perspective is from the creator, sharing her personal experience. - 00:09–00:16 00:09–00:16 The creator expresses her frustration with flavored electrolyte powders and her desire to drink beverages she enjoys while staying hydrated. This highlights the limitations of traditional hydration solutions. The perspective is from the creator, expressing her personal preferences and needs. - 00:16–00:28 00:16–00:28 The creator introduces Buoy as the solution, stating that she knew it was what she was going to be changing over to for her everyday daily electrolyte. This marks the introduction of the product as a solution to the problem. The perspective is from the creator, sharing her discovery and decision to switch to Buoy. - 00:28–00:41 00:28–00:41 The creator highlights that Buoy is a liquid electrolyte designed for hydration, with no artificial ingredients, sugar, dextrose, stevia, dyes, or flavor. This emphasizes the product's clean and healthy formulation. The perspective is from the creator, explaining the product's features and benefits. - 00:41–00:50 00:41–00:50 The creator demonstrates how easy and convenient Buoy is to use, adding a squeeze to her drink and emphasizing its portability. This showcases the product's practicality and ease of use. The perspective is from the creator, demonstrating the product's application in her daily routine. - 00:50–00:55 00:50–00:55 The creator shares that Buoy has truly helped her with her chronic illnesses and given her some quality of life back. This provides a personal testimonial and highlights the product's positive impact. The perspective is from the creator, sharing her personal experience and the benefits she has gained. - 00:55–01:01 00:55–01:01 The creator mentions that Buoy offers a 35% discount for people with chronic illnesses and encourages viewers to check them out. This provides an incentive and a call to action. The perspective is from the creator, encouraging viewers to try the product and take advantage of the discount.

# Ad summary This ad promotes Indeed as a solution for job seekers who feel uncertain, unnoticed, or unemployed. It features a man looking at his phone and smiling, with text overlays highlighting these feelings and a call to action to create an account. # Brand positioning Indeed is presented as a supportive platform for job seekers, addressing feelings of uncertainty, being unnoticed, and unemployment. The brand aims to occupy a space in the consumer's mind as a helpful resource during challenging times in their career. The tone is positive and encouraging, aligning with a lifestyle of career growth and opportunity. The brand positions itself as a solution to the emotional challenges of job searching, focusing on empowerment and providing a path forward. # Product Indeed is an online platform designed to connect job seekers with potential employers. The ad highlights Indeed as a solution for those feeling uncertain, unnoticed, or unemployed in their job search. The platform allows users to create an account, presumably to search for jobs, upload resumes, and apply for positions. The ad addresses the emotional barriers of job searching by offering a tool to overcome feelings of uncertainty and invisibility. The product is presented as a means to gain visibility and find employment opportunities. # Visual style The ad has a clean and modern aesthetic with a gradient background and clear text overlays. The production quality is polished, giving it a professional feel. The pacing is slow and steady, with static shots and smooth transitions. The visuals are timed to the music, creating a cohesive audio-visual experience. # Hooks Text overlay: 00:01–00:03: uncertain Visual: 00:00–00:03: A man with brown hair, wearing a navy sweater and black pants, sits against a gradient blue and green background. He is holding a blue smartphone in his left hand and a small brown cup in his right hand. He is smiling as he looks at his phone. The Indeed logo is in the upper left corner. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the feeling of uncertainty, being unnoticed, and unemployment during a job search. This is signaled by the text overlays: "uncertain," "unnoticed," and "unemployed." # Value propositions - Indeed helps you overcome feelings of uncertainty, being unnoticed, and unemployment by providing a platform to connect with employers and gain visibility. # Benefits - Connects job seekers with employers - Helps overcome feelings of uncertainty - Provides visibility to potential employers # Features - Online platform - Account creation # Call to action Create an account. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a potential user, showing someone engaging with their phone and reacting positively to the content. # Storyline - 00:00–00:08 A man is looking at his phone and smiling. - 00:01–00:08 Text overlays appear, highlighting feelings of uncertainty, being unnoticed, and unemployment. - 00:08–00:09 A call to action appears, encouraging viewers to create an account.

# Ad summary The ad features a female creator speaking directly to the camera about the challenges of managing TikTok Shop for brands. She acknowledges common pain points for marketing leads, such as juggling multiple responsibilities, and then introduces Pattern as an end-to-end partner that simplifies the entire TikTok Shop process, offering content creation, ad strategy, fulfillment, customer service, and data reporting. The ad positions Pattern as an operator, not just a consultant, promising real results, more revenue, less stress, and clearer insights by leveraging their expertise in what converts on TikTok Shop. It concludes with a call to action to book a free strategy call. # Brand positioning Pattern is presented as a comprehensive, expert-level partner for brands navigating TikTok Shop. They aim to occupy the space of an indispensable solution provider for marketing leads overwhelmed by the complexities and demands of the platform. The brand aligns with values of efficiency, expertise, and tangible results, pushing against the norm of brands having to figure out TikTok Shop alone with limited resources. Their positioning is functional, focusing on simplifying complex processes and delivering measurable growth, while also providing emotional relief by alleviating stress for marketing professionals. They are framed as 'operators' rather than just 'consultants,' emphasizing their hands-on involvement and deep understanding of the platform. # Product The product being advertised is Pattern's end-to-end TikTok Shop management service. It's designed for marketing leads and teams who find TikTok Shop "hot but complicated" and are feeling "stretched thin" trying to manage it alongside other responsibilities like product launches, paid campaigns, and content planning. The service works by handling all aspects of TikTok Shop, from content creation, ad strategy, fulfillment, and customer service to data reporting. Key selling points are that Pattern is an "operator" doing the work "from end-to-end," simplifying the entire process so clients can "stay focused on your actual job." The ad highlights that Pattern's team "knows what converts here because we live and breathe it everyday," emphasizing their deep expertise and ability to deliver "real results." It targets brands "just getting started or looking to scale" on TikTok Shop, promising to "unlock what TikTok Shop can actually do for your brand." # Visual style The ad features a clean, polished aesthetic with a slightly personal, approachable feel, characteristic of branded short-form video content. The production quality is high-end, utilizing good lighting and clear audio, but still feels authentic due to the direct address and conversational tone. The editing style is quick-cut, with frequent jump cuts to keep the pace engaging and maintain viewer attention. The pacing is consistent and energetic, driven by the speaker's delivery and the rapid-fire text overlays. There are no obvious visual motifs beyond the consistent, well-lit, direct-to-camera framing. Audio-visual sync is strong, with text overlays appearing precisely with spoken keywords, enhancing comprehension and impact. Hand gestures are also well-timed to emphasize specific points. # Hooks Spoken: 00:00–00:02: TikTok Shop is everywhere right now. Text overlay: TikTok Shop is Hot... / But Complicated / TIKTOK SHOP IS / EVERYWHERE RIGHT NOW Visual: 00:00–00:01: A blonde woman with light skin and makeup, wearing a white embroidered blouse and gold hoop earrings, is framed from the chest up. She looks directly at the camera, holding both hands up near her chest, fingers splayed, as if presenting, then quickly gestures towards the camera. The background is a solid, neutral gray wall, with soft lighting on her face. The camera is stationary and appears tripod-mounted. Text overlays: "TikTok Shop is Hot..." and "But Complicated" at the top, and "TIKTOK SHOP IS" at the bottom. / 00:01–00:02: The woman continues speaking, maintaining eye contact. She uses open hand gestures, moving them outward to illustrate the widespread nature of TikTok Shop. Her expression is engaging. The static framing and neutral background remain consistent. Text overlay: "EVERYWHERE RIGHT NOW" appears at the bottom. # Funnel stage Middle of funnel (Consideration) # Pain points The ad explicitly addresses the pain point that "TikTok Shop is Hot... But Complicated" and that for a marketing lead, "it probably just feels like one more channel that you're expected to figure out," highlighting the burden of juggling "product launches, paid campaigns, content planning" with the added pressure of cracking TikTok Shop. It further elaborates that teams are "feeling stretched thin while trying to make this new channel work without any resources or a clear roadmap." # Value propositions - Pattern: Your End-to-End Partner - We are not just consultants, we're operators. - We do the work from end to end. - More Revenue. Less Stress. Clearer Insights. - Our team knows what converts here because we live and breathe it everyday. - We've done this before and we know what works. - TikTok Shop isn't just a trend, it's a shift. - The brands that figure it out early are going to be the brands that dominate the space. # Benefits - simplify the entire TikTok Shop process - stay focused on your actual job - getting real results - content drives clicks and conversion - fulfillment is built to scale - data dashboard shows you exactly what's working and what isn't - no more guesswork - no more duct taping strategies together - measurable growth - get ahead # Features - content creation - ad strategy - fulfillment - customer service - data reporting # Call to action Book a free strategy call at pattern.com/contact-us-tiktok # Social proof - We've already helped top brands take off on TikTok Shop. # Point of view - Brand 100% – The ad is delivered by a representative of the brand, speaking directly to the viewer about the brand's services and solutions. # Storyline - 00:00–00:01 00:00–00:01: A blonde female creator, dressed in a white embroidered blouse, holds her hands up as if presenting, then quickly gestures towards the camera. - 00:01–00:06 00:01–00:06: The creator continues to speak, making eye contact and gesturing with her hands. She uses open hand gestures to convey the widespread nature of TikTok Shop and then points her index finger to emphasize its potential. - 00:06–00:10 00:06–00:10: She shifts her posture, bringing her hands closer together in a more cautious or confiding manner, and continues speaking with a slightly more serious, relatable tone. - 00:10–00:16 00:10–00:16: With a slight shake of her head and continued hand gestures, the creator empathetically describes the marketing lead's experience of feeling overwhelmed with too many channels to manage. - 00:16–00:22 00:16–00:22: She lists various marketing responsibilities, counting them off on her fingers, conveying the sheer volume of tasks a marketing lead handles, further building on the previous point of being overwhelmed. - 00:22–00:24 00:22–00:24: She points a finger directly at the camera, then offers a reassuring, understanding expression, directly addressing the viewer's potential feelings of isolation. - 00:24–00:32 00:24–00:32: The creator uses more active hand gestures, alternating between open palms, a 'talking hands' motion, and a pointing finger, to convey the broad scope of people facing this problem and the lack of resources they experience. - 00:32–00:33 00:32–00:33: She raises her index finger with a slightly more confident and assertive expression, signaling the solution to the previously established problem. - 00:33–00:37 00:33–00:37: The creator makes a 'we' gesture towards herself, then uses a pointing motion, signifying Pattern's active role as an 'operator,' distinguishing them from mere 'consultants.' - 00:37–00:39 00:37–00:39: She points both index fingers towards herself, emphasizing that Pattern handles the work 'end to end,' further reinforcing their operational capability. - 00:39–00:46 00:39–00:46: The creator counts off various services on her fingers, demonstrating the comprehensive nature of Pattern's offering, contrasting with the earlier enumeration of marketing lead responsibilities. - 00:46–00:47 00:46–00:47: She makes a broad, inclusive gesture with both hands, signifying that Pattern handles 'all of it,' reinforcing the completeness of their solution. - 00:47–00:51 00:47–00:51: The creator gestures outward and then points an index finger, explaining how Pattern simplifies the process so clients can focus on their core job, connecting back to the initial pain point. - 00:51–00:56 00:51–00:56: She uses an open, welcoming hand gesture and then points, contrasting mere outsourcing with getting 'real results' by partnering with Pattern. - 00:56–00:57 00:56–00:57: She claps her hands together emphatically, reinforcing the idea of 'real results.' - 00:57–01:05 00:57–01:05: The creator uses specific hand gestures for each benefit: tapping her fingers together for 'content driving clicks,' mimicking building for 'fulfillment built to scale,' and gesturing to a dashboard for 'data insights.' This visually demonstrates the tangible outcomes of Pattern's service. - 01:05–01:11 01:05–01:11: She shakes her head and gestures with her hands, dismissing 'guesswork' and 'duct-taping strategies,' and then brings her hands together to emphasize 'measurable growth,' contrasting negative past experiences with Pattern's solution. - 01:11–01:14 01:11–01:14: The creator uses a broad hand gesture as if indicating past successes, providing social proof by mentioning helping 'top brands' take off. - 01:14–01:18 01:14–01:18: She places her hand over her chest and then gestures, signifying Pattern's intrinsic understanding and dedication to TikTok Shop, building credibility. - 01:18–01:23 01:18–01:23: The creator points a finger, then taps her chest, offering reassurance that Pattern has experience and knows what works, regardless of the client's current stage. - 01:23–01:29 01:23–01:29: She points her finger again, then makes a gesturing motion, urging viewers to reach out if TikTok Shop is on their radar but they're struggling. - 01:29–01:30 01:29–01:30: She claps her hands together decisively, signaling a readiness to engage and a call to action. - 01:30–01:34 01:30–01:34: The creator uses open hand gestures to explain what a strategy call would cover, offering clarity and transparency about the next step. - 01:34–01:36 01:34–01:36: She uses a 'small pinch' gesture and a head shake, emphasizing that the call is 'totally free, no pressure,' removing potential barriers to engagement. - 01:36–01:43 01:36–01:43: With a more serious and strategic expression, the creator gestures to emphasize that TikTok Shop is a significant 'shift,' not just a 'trend,' encouraging urgency and forward-thinking. - 01:43–01:47 01:43–01:47: She makes a 'what if' gesture with her hands, then gestures to herself, framing Pattern as the solution for those feeling 'overwhelmed,' 'underperforming,' or 'not sure where to start.' - 01:47–01:50 01:47–01:50: The creator points a finger and then makes an upward 'go' motion, indicating that 'this is your moment to get ahead' and encouraging decisive action. - 01:50–01:52 01:50–01:52: She gestures outwards with an open, supportive expression, signifying Pattern's role in helping clients make the most of this opportunity. - 01:52–01:59 01:52–01:59: The creator points a finger, then gestures to the URL on screen, providing clear instructions for the call to action and reiterating the benefit of partnering with Pattern.

# Ad summary The ad aims to catch the viewer's attention with an attractive, and somewhat exaggerated, claim that Disruptive is one of the top 3% of Google agencies. It follows up by stating how much marketing spend goes to waste before promising to put more dollars in the viewer's pocket. The ad then offers a free marketing audit to stop budget leaks, and ends with the company slogan: "Experience the Disruptive Difference." # Brand positioning Disruptive is presented as an expert marketing agency focused on improving marketing spending efficiency and putting more money back into the client's pockets. The company positions itself as one of the top Google agencies, suggesting high performance and expertise. The brand pushes against the norm of wasteful marketing spends by offering a free marketing audit to help clients stop budget leaks, and presents itself as a results-driven and client-focused agency that aims to provide a superior and different experience than competitors. # Product The product advertised is a free marketing audit offered by Disruptive, a Google marketing agency. The audit helps businesses identify and eliminate wasteful spending, with the promise of putting more money back into the business owner's pocket. The ad explicitly addresses the issue of wasted marketing spend, stating that 76% of it goes to waste, positioning the audit as a solution to this common problem. The audit is designed for businesses that want to optimize their marketing budget and improve their return on investment. # Visual style The ad features a clean and modern aesthetic with a focus on bold text and minimalist graphics. The color scheme is primarily red, white, and gray, giving it a corporate but eye-catching feel. The editing style involves quick cuts and transitions, keeping a fast-paced rhythm. The overall production quality appears polished, but is simple enough that it could be created in house. # Hooks Text overlay: 00:00-00:01 THE / 00:00-00:01 TOP 3% / 00:00-00:01 OF GOOGLE AGENCIES Visual: 00:00–00:01 The shot features a plain gray background with white text reading "THE" and "OF GOOGLE AGENCIES", with the word "TOP 3%" in red. The text is vertically centered on the screen. # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights that "76% of marketing spend goes to waste." # Value propositions - Free marketing audit to stop budget leaks # Benefits - We Put More Dollars In Your Pocket - Stop the budget leaks # Features - Free marketing audit # Call to action Get Your Free Marketing Audit # Social proof - None used. # Point of view - Brand 100% – The entire ad is communicated through the official voice of the brand via text and graphics. # Storyline - 00:00–00:01 The ad opens with a bold claim about the company's position. - 00:01–00:03 The ad transitions to colorful graphics and text, to state that the company will help the viewer keep more money. - 00:03–00:05 The ad returns to the bold claims style to state how much marketing spend goes to waste. - 00:05–00:06 As a solution, the ad presents a free marketing audit. - 00:06–00:09 The ad circles back to the problem and presents the solution, promising that the viewer can stop budget leaks with Disruptive. - 00:09–00:12 The ad ends by highlighting the company logo and slogan, as well as providing an action for the viewer to take.

# Ad summary This ad promotes Ubersuggest as a cheaper alternative to other SEO tools like Ahrefs, Moz, and SEMrush. The ad features a man speaking directly to the camera, claiming that Ubersuggest provides the same powerful insights for 90% cheaper with lifetime access. # Brand positioning Ubersuggest is presented as a cost-effective alternative to expensive SEO tools. The brand positions itself as a provider of powerful insights at a fraction of the cost of competitors like Ahrefs, Moz, and SEMrush. The brand promotes a functional and practical approach, emphasizing affordability and accessibility without sacrificing quality. Ubersuggest aims to occupy the space of a budget-friendly yet effective SEO solution, appealing to users who want to save money while still dominating their rankings. # Product Ubersuggest is an SEO tool that provides powerful insights for website ranking and optimization. It is presented as a cheaper alternative to other SEO tools like Ahrefs, Moz, and SEMrush, offering the same functionality at 90% of the cost with lifetime access. The product is for individuals and businesses looking to save thousands of dollars while still dominating their rankings. The ad addresses the purchase barrier of high costs associated with SEO tools, positioning Ubersuggest as an affordable solution. The ad highlights the value proposition of saving money while maintaining access to essential SEO insights. # Visual style The ad has a polished commercial aesthetic with a clean and professional look. The editing style is simple with static shots and smooth transitions. The production quality is high, with clear lighting and a focus on the speaker. The pacing is consistent, with a moderate tempo. The visuals are timed to emphasize key points in the voiceover. # Hooks Spoken: 00:00–00:03: Stop spending over $2,000 a year on SEO tools. Text overlay: 00:00–00:03: STOP Spending / 00:01–00:03: Over $2000/Year / 00:02–00:03: on SEO tools. Visual: 00:00–00:03: A man with a shaved head, light skin, wearing a navy blue zip-up sweater over a white collared shirt, is centered in the frame. He is speaking directly to the camera with a serious expression. The background is blurred, showing a dimly lit room with shelves and various objects. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the high costs associated with SEO tools, stating that users can spend over $2000 a year just to keep access or maintain unused seats. This is signaled by the line: "Stop spending over $2,000 a year on SEO tools." # Value propositions - Get the same powerful insights for 90% cheaper with lifetime access. # Benefits - Save thousands - Dominate your rankings # Features - Provides powerful insights - Lifetime access # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered by a man representing the brand, promoting the product and its benefits. # Storyline - 00:00–00:03 The ad begins with a man directly addressing the viewer, telling them to stop spending over $2000 a year on SEO tools. - 00:03–00:10 He mentions specific SEO tools like Ahrefs, Moz, and SEMrush, stating that they can cost thousands per year just to keep access or maintain unused seats. - 00:10–00:16 The man introduces Ubersuggest as an alternative, claiming it provides the same powerful insights for 90% cheaper with lifetime access. - 00:16–00:18 He concludes by stating that with Ubersuggest, users can save thousands and still dominate their rankings.

# Ad summary This ad promotes Surreal's Banana High Protein Cereal, highlighting its popularity and limited availability. The ad features a female presenter who discusses the cereal's history, customer demand, and the 'love it or money-back' guarantee. # Brand positioning Surreal is presented as a brand that offers high-protein, low-sugar cereal with unique and limited-edition flavors. The brand acknowledges customer preferences and demand, bringing back popular flavors due to high demand. Surreal positions itself as a customer-centric brand that values feedback and offers a 'love it or money-back' guarantee, emphasizing confidence in their product and aiming to disrupt traditional cereal norms by offering healthier alternatives. # Product The ad promotes Surreal's Banana High Protein Cereal, a low-sugar cereal designed to be a healthier alternative to traditional cereals. It is explicitly stated to be high in protein and low in sugar. The cereal is presented as a limited-edition flavor that has been brought back multiple times due to popular demand. The packaging is bright yellow with an illustration of a cartoon character lifting a banana. The ad addresses the purchase barrier by offering a 'love it or money-back' guarantee for first-time orders. # Visual style The ad has a polished UGC feel, with bright lighting and clean backgrounds. The editing style includes quick cuts and smooth transitions. The production quality is high, supporting the intended tone of a modern, health-conscious brand. The pacing is consistent, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: Female 1: This flavor is so popular that we're bringing it back for a third time. Text overlay: This flavour is / that we're / for a third time Visual: 00:00–00:02 A woman stands in a bright, white kitchen, holding a yellow box of Surreal Banana High Protein Cereal. She is smiling and looking directly at the camera. The camera is stationary and at eye level. She then sits on the counter and eats cereal from a blue bowl. # Funnel stage Consideration # Pain points The ad addresses the frustration of missing out on a popular product due to limited availability and high demand. The ad shows customers looking stressed and disappointed when the cereal sells out. # Value propositions - Popular flavor being brought back due to high demand - High-protein, low-sugar cereal for a healthier option - Love it or money-back guarantee for first-time orders # Benefits - High-protein - Low-sugar - Healthier alternative to traditional cereals - Love it or money-back guarantee # Features - Banana flavor - High protein - Low sugar - Limited edition # Call to action What are you waiting for? # Social proof - People loved it and were gutted when they could no longer buy it. # Point of view - Customer 15% – The ad shows customers eating the cereal and giving positive reactions. - Brand 85% – The ad is primarily told from the brand's perspective, with a brand representative discussing the product and its history. # Storyline - 00:00–00:02 00:00–00:02 This flavor is so popular that we're bringing it back for a third time. The presenter introduces the Banana flavor cereal, emphasizing its popularity and return for a third time. This is conveyed through her enthusiastic tone and the visual of her holding and eating the cereal. - 00:02–00:07 00:02–00:07 We've released 12 limited edition flavors of our high-protein low-sugar cereal in the last two years. The presenter states that the brand has released 12 limited edition flavors of their high-protein, low-sugar cereal in the last two years. This is conveyed through her informative tone and the visual of different cereal boxes. - 00:07–00:10 00:07–00:10 But there's one our customers will not shut up about. The presenter highlights that there is one flavor that customers are constantly requesting. This is conveyed through her playful tone and the visual of the Banana cereal box. - 00:10–00:13 00:10–00:13 We first launched it in 2023 and it sold out in just two weeks. The presenter shares the history of the Banana cereal, stating it sold out quickly after its initial launch. This is conveyed through her informative tone and the visual of her sitting on a couch. - 00:13–00:16 00:13–00:16 People loved it and were gutted when they could no longer buy it. The presenter shares that people loved the cereal and were disappointed when it was no longer available. This is conveyed through her empathetic tone and the visual of customer comments. - 00:16–00:18 00:16–00:18 We brought it back again last year, but we made a mistake. The presenter states that the cereal was brought back last year, but the brand made a mistake. This is conveyed through her candid tone and the visual of a team meeting. - 00:18–00:22 00:18–00:22 We didn't actually realize how much you guys loved it and it sold out again almost instantly. The presenter admits that the brand underestimated the demand and the cereal sold out quickly again. This is conveyed through her apologetic tone and the visual of stressed customers. - 00:23–00:26 00:23–00:26 The good news? We've decided to bring back Banana for one final time. The presenter shares the good news that the Banana cereal is being brought back for one final time. This is conveyed through her enthusiastic tone and the visual of her sitting on a couch. - 00:26–00:28 00:26–00:28 The bad news, there's only a limited amount of boxes. The presenter shares the bad news that there is a limited amount of boxes available. This is conveyed through her serious tone and the visual of her pouring cereal into a bowl. - 00:29–00:33 00:29–00:33 We'll be reserving plenty for our subscribers. So if you want to try it before it sells out again, now is the time to buy. The presenter states that the brand is reserving plenty for subscribers and encourages viewers to buy it before it sells out again. This is conveyed through her encouraging tone and the visual of customers eating the cereal. - 00:34–00:40 00:34–00:40 If this is your first Surreal order, we have a love it or money-back guarantee. So if you don't love the cereal, just get in touch and we'll refund it with no questions asked. The presenter offers a 'love it or money-back' guarantee for first-time orders. This is conveyed through her reassuring tone and the visual of her using a laptop and pouring cereal into a bowl. - 00:40–00:42 00:40–00:42 So, what are you waiting for? The presenter ends the ad with a call to action, asking viewers what they are waiting for. This is conveyed through her enthusiastic tone and the visual of her sitting on a couch.

# Ad summary This ad promotes Brex, a corporate credit card that automates expense reports and controls spending. The ad features a man in a suit explaining how Brex helps him focus on growing the company instead of worrying about every dollar. The ad also shows a sales team at a restaurant, where they are focused on closing a deal and not on checking expense policies or saving receipts. The ad ends with the Brex logo and tagline: "Brex. Spend smarter, move faster." # Brand positioning Brex is presented as a modern, tech-forward financial solution designed to empower businesses by simplifying expense management and promoting smarter spending. The brand aims to occupy the space of a strategic partner that enables growth by freeing up time and resources traditionally consumed by administrative tasks. Brex aligns with values of efficiency, control, and strategic financial management, positioning itself as a tool that allows businesses to focus on core objectives rather than getting bogged down in details. The brand pushes against the norms of traditional corporate credit cards and expense management systems, which often involve manual processes and limited control. Brex's positioning is both functional, offering performance and simplicity, and emotional, providing peace of mind and empowerment to business leaders. # Product Brex is a corporate credit card designed to automatically control spending and automate expense reports. It is for businesses that want to focus on growth rather than worrying about every dollar. The Brex card automatically controls spend, and expense reports do themselves. The card allows businesses to set policies such as requiring receipts, setting a per diem, and requiring attendees. The card helps businesses focus on growing the company instead of worrying about every dollar. The ad tells the viewer that Brex is worth trying or buying because it simplifies expense management and promotes smarter spending, allowing businesses to focus on core objectives. # Visual style The ad has a polished and professional aesthetic, with a mix of studio-lit shots and real-world scenarios. The editing style is quick cuts, with smooth transitions between scenes. The production quality is high-end, giving the ad a commercial feel. The pacing is consistent, with cuts timed to the music and voiceover lines. # Hooks Spoken: 00:00–00:02 It's my job to make sure we spend our money on the right things. Text overlay: 00:00–00:02 It's my job to make sure we spend / 00:01–00:02 our money on the right things. Visual: 00:00–00:04 A man with gray hair and a goatee, wearing a black shirt and gray blazer, sits in a leather chair in a well-lit office. There is a bookshelf and a plant in the background. The camera is stationary and focused on the man's face. He is speaking directly to the camera with a serious expression. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the burden of expense management, which distracts from core business activities. "They're not checking expense policies or saving receipts." # Value propositions - The Brex card automatically controls spend, and expense reports do themselves, which lets you focus on growing the company instead of worrying about every dollar. # Benefits - Focus on growing the company - Instead of worrying about every dollar # Features - Automatically controls spend - Expense reports do themselves # Call to action None used. # Social proof - "So will you do business with our company?" – Female 1 (Customer) - "Yeah." – Female 2 (Customer) # Point of view - Brand 60% – The brand's official voice is used to explain the product and its benefits. - Customer 40% – Real-world scenarios and customer interactions are shown to demonstrate the product's value. # Storyline - 00:00–00:02 00:00–00:02 A man in a suit sits in a well-lit office and states that it is his job to make sure they spend their money on the right things. This is the introduction of the problem and the man's role in solving it. The perspective is from the brand, using a confident and professional tone. - 00:02–00:04 00:02–00:04 The man states that he can't be everywhere at once. This highlights the challenge of managing expenses across different teams and locations. The perspective is from the brand, using a relatable and understanding tone. - 00:04–00:11 00:04–00:11 The man states that his sales team is focused on closing a huge deal and not checking expense policies or saving receipts. This illustrates a specific scenario where expense management can be a burden. The perspective shifts to the customer, showing a real-world situation with a touch of humor. - 00:11–00:13 00:11–00:13 A woman at the table says, "Oh, excuse me," and the man states that this is why they use Brex. This introduces the solution to the problem. The perspective is from the brand, presenting Brex as the answer. - 00:13–00:17 00:13–00:17 The man states that the Brex card automatically controls spend, and expense reports do themselves. This explains the key features and benefits of Brex. The perspective is from the brand, highlighting the product's capabilities. - 00:17–00:21 00:17–00:21 A woman at the table asks, "So will you do business with our company?" and another woman responds, "Yeah." This shows the positive outcome of using Brex, as it helps close deals. The perspective shifts back to the customer, demonstrating satisfaction and success. - 00:21–00:25 00:21–00:25 The man states that Brex lets him focus on growing the company instead of worrying about every dollar. This reinforces the overall value proposition of Brex. The perspective is from the brand, emphasizing the strategic benefits.

# Ad summary A man stands in front of a cat tree with a cat on it and asks the audience to guess which one of them is stressed. He reveals that it is him, because his cat has the Zesty Paws calming diffuser. He explains that cats show stress through unwanted behaviors, and that this diffuser helps cats feel secure and calm at home. He shows how to insert the refill and encourages viewers to tap the link to get their own and plug in the calm today. # Brand positioning Zesty Paws is presented as a brand that understands the unique needs and behaviors of cats, particularly when it comes to stress. The brand offers a solution to help cats feel secure and calm in their environment. The brand aligns with a lifestyle that prioritizes the well-being and comfort of pets, specifically cats. The brand positions itself as an expert in feline care by addressing the issue of stress in cats and providing a product that speaks their feline language with calming pheromones. The brand positioning is both functional, by providing a calming solution, and emotional, by promoting a sense of security and calm for cats. # Product The Zesty Paws calming diffuser is a product designed to help cats feel secure and calm at home. It works by speaking their feline language with calming pheromones. The diffuser comes with refills, and there is an option to subscribe and save on refills. The product is for cat owners who want to address stress-related behaviors in their cats, such as scratching, spraying, and overgrooming. The diffuser helps cats feel secure and calm at home. The ad addresses the purchase barrier of ongoing maintenance by offering a subscription service for refills, making it convenient for cat owners to keep the calm going. # Visual style The ad has a casual, UGC feel with natural lighting and a simple background. The editing style includes quick cuts and static shots. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of authenticity and relatability. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: Can you guess which one of us is pretty stressed out right now? Text overlay: 00:00–00:02: CAN YOU GUESS / 00:00–00:02: WHICH ONE OF / 00:01–00:02: US IS PRETTY / 00:01–00:02: STRESSED OUT / 00:02–00:02: RIGHT NOW? Visual: 00:00–00:02: A man with curly brown hair and a mustache, wearing a light blue shirt, stands in front of a cat tree. A gray cat is lying on the top level of the cat tree. The background shows a city skyline through a large window. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points Cats show stress through unwanted behaviors like scratching, spraying, and overgrooming. # Value propositions - The Zesty Paws cat diffuser helps cats feel secure and calm at home by speaking their feline language with calming pheromones. - The option to subscribe and save on refills keeps the calm going. # Benefits - Helps cats feel secure and calm at home - Changes the vibe in your home - Keeps the calm going # Features - Calming pheromones - Diffuser - Refills - Option to subscribe and save on refills # Call to action Tap that to get yours and plug in the calm today. # Social proof - "Baby being a rescue was always on edge, never fully relaxed. But in just two days, this little diffuser completely changed the vibe in our home" – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a cat owner who is using the product and sharing his experience. # Storyline - 00:00–00:02 The ad begins with a man standing in front of a cat tree with a cat on it, posing a question to the audience. - 00:00–00:02 The man asks the audience to guess which one of them is stressed out right now, creating a sense of intrigue and engagement. - 00:02–00:05 The man reveals that it is him, not the cat, setting up the problem that the product will solve. - 00:05–00:09 The man introduces the Zesty Paws calming diffuser as the reason why the cat is not stressed, presenting the product as the solution. - 00:09–00:14 The ad explains that cats show stress through unwanted behaviors like scratching, spraying, and overgrooming, highlighting the problem that the product addresses. - 00:14–00:17 The man shares that his cat, Baby, was always on edge as a rescue, emphasizing the need for a calming solution. - 00:17–00:21 The ad claims that in just two days, the diffuser completely changed the vibe in their home, showcasing the product's effectiveness. - 00:21–00:26 The man explains that the diffuser speaks the cat's feline language with calming pheromones, providing a scientific explanation for the product's benefits. - 00:26–00:29 The ad states that the Zesty Paws cat diffuser helps cats feel secure and calm at home, reinforcing the product's value proposition. - 00:29–00:33 The man highlights the option to subscribe and save on refills, addressing the convenience factor for customers. - 00:33–00:36 The ad includes a call to action, encouraging viewers to tap the link to get their own diffuser and plug in the calm today. - 00:36–00:38 The man interacts with the cat, confirming that the cat likes the diffuser, adding a personal touch and endorsement.

# Ad summary This ad promotes Pact's Everyday Comfort Bundle underwear. The ad features a creator explaining why she recommends the underwear, focusing on their sustainable materials, soft feel, and inclusive sizing. # Brand positioning Pact is presented as a brand committed to sustainability and comfort, particularly when it comes to underwear. The brand emphasizes its use of 100% organic cotton. The ad highlights Pact's commitment to inclusivity through a range of sizes. Pact is positioned as a solution for those seeking underwear that is both good for the planet and comfortable for everyday wear, challenging the norm of using synthetic materials in undergarments. # Product The featured product is the Everyday Comfort Bundle from Pact, a set of underwear made from 100% organic cotton. The underwear is described as soft and breathable. The ad addresses purchase barriers by highlighting that the product has inclusive sizing and provides a comfortable fit. The USPs are the sustainable material (organic cotton) and the inclusive sizing that eliminates issues like riding up or digging in. The ad emphasizes that the product is worth trying because it allows consumers to upgrade their underwear, ditch toxins, and switch to a more sustainable and comfortable option. # Visual style The ad has a UGC feel with natural lighting and simple editing. The production quality appears to be a hybrid between user-generated content and a polished commercial, which supports the tone of a trusted recommendation. The ad uses quick cuts to keep the pace moving and maintain interest. The audio and visual elements are generally synced, with text overlays timed to emphasize key points. Pacing remains consistent throughout the ad. # Hooks Spoken: If you're building a sustainable wardrobe, start where no one's looking, your underwear. Text overlay: If you're building a sustainable wardrobe (text overlay) / Start where no one's looking (text overlay) / your underwear (text overlay) Visual: 00:00–00:03: A woman's hand opens a white dresser drawer to reveal a pile of neutral and dark colored underwear. The dresser sits against a white wall. The top of the dresser is decorated with stacked books, a decorative rope, and a small white bowl. Text overlay reads: "If you're building a sustainable wardrobe Start where no one's looking your underwear". The shot is lit with natural light, and the camera is static, positioned at eye level. # Funnel stage Consideration # Pain points The central pain point addressed is the discomfort and potential harm of wearing underwear made from synthetic materials like polyester, which are essentially plastic, directly against sensitive skin. # Value propositions - The Everyday Comfort Bundle allows users to upgrade their underwear with a sustainable material (organic cotton) and a comfortable fit. # Benefits - Soft - Breathable - Good fit - No riding up - No digging in # Features - Made with 100% organic cotton - Inclusive sizing # Call to action Make the switch with Pact! # Social proof - "Such an amazing and kind brand!!! Definitely a brand to support and share with your friends and family!!" - "Obsessed with EVERYTHING pact" - "These look like it's going to be butter on the skin" - "Oh my goodness how am I just finding this brand?! So excited to go snag some pieces!!" # Point of view - Customer 100% – The entire ad is presented from the perspective of a user of the product who is sharing her thoughts and experiences. # Storyline - 00:00–00:03 The ad begins with a close-up of a dresser being opened to reveal underwear inside. - 00:00–00:03 The creator opens a drawer and displays the underwear, setting up the premise that underwear is an important place to start when building a sustainable wardrobe. The audience experiences the moment from the perspective of someone who is beginning their journey toward a more sustainable lifestyle. - 00:03–00:09 Building upon the previous moment, the creator presents a piece of underwear and calls out the fact that most underwear is made of polyester, which is a plastic loaded with synthetics. - 00:05–00:09 In response to the information about synthetics, the creator expresses concern about having underwear made of plastic sitting directly on the most sensitive skin. - 00:10–00:13 In response to this concern, the creator introduces the Everyday Comfort Bundle from Pact as a solution. - 00:12–00:14 Building trust and confidence, the creator notes that she tried the product because others have been recommending it, and shows user reviews as social proof. - 00:14–00:17 The creator lists some of the product's key features: softness, breathability, and material made of 100% organic cotton. - 00:17–00:20 The creator calls out that she appreciates the inclusive sizing and mentions that the Pact underwear actually fits well. - 00:21–00:22 To emphasize the good fit, the creator points out that the Pact underwear does not ride up or dig in. - 00:22–00:25 The creator concludes by telling the audience to upgrade their underwear, ditch the toxins, and make the switch with Pact, encouraging a purchase.

# Ad summary This ad promotes a free masterclass that helps people reprogram their subconscious for bliss and calm. The ad features a man speaking about how some people are stressed and anxious due to the pandemic, war, and economy, while others are calm, centered, focused, and resilient. He explains that it's all in the mind and that he has spent over 30 years studying how to make yourself calm, focused, and resilient at will. He encourages viewers to watch the video to learn how they can change their life for the better. # Brand positioning The brand is presented as an authority in the field of mental wellness, offering solutions to help individuals achieve a state of calm, focus, and resilience. The brand aligns with values of self-improvement, mental well-being, and personal empowerment. It pushes against the norm of passively accepting stress and anxiety, instead promoting proactive strategies for managing one's mental state. The brand positioning is both functional, offering practical techniques for stress reduction, and emotional, promising a life of bliss and calm. The brand aims to occupy the space of a trusted guide and resource for individuals seeking to improve their mental and emotional well-being. # Product The product being advertised is a free masterclass designed to help individuals reprogram their subconscious for bliss and calm. The masterclass is for people who are stressed, anxious, and frightened all the time. The ad addresses the purchase barrier of time by stating that you can learn how to change your life for the better in just a few minutes. The ad tells the viewer that this masterclass is worth trying because it can help them become calm, centered, focused, and resilient at will. # Visual style The ad has a polished, professional aesthetic with a mix of static shots and smooth transitions. The production quality is high, with clear visuals and well-lit scenes. The pacing is moderate, with cuts timed to the speaker's words and key points. The overall visual style supports the intended tone of expertise and reassurance. # Hooks Spoken: Male 1: Why is it that some people, as a result of the pandemic, the war and the economy, totally stressed out, anxious and frightened all the time, Visual: 00:00–00:03: A medium shot of a man with glasses and a light blue shirt, standing in a garden with colorful flowers and green bushes in the background. The camera is stationary and the lighting is bright and natural. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the feeling of being stressed, anxious, and frightened all the time due to external factors like the pandemic, war, and economy. "Why is it that some people, as a result of the pandemic, the war and the economy, totally stressed out, anxious and frightened all the time..." # Value propositions - Reprogram your subconscious for bliss and calm - Change your life for the better in just a few minutes # Benefits - Change your life for the better - Bliss and calm # Features - Free masterclass # Call to action Sign up # Point of view - Brand 100% – The entire video is told from the brand's point of view, with the speaker presenting information and promoting the masterclass. # Storyline - 00:00–00:07 00:00–00:07: The speaker, a man in a garden setting, introduces the topic by asking why some people are stressed due to the pandemic, war, and economy, while others are calm. This sets up a contrast and introduces the problem the ad aims to address. The perspective is from the brand, highlighting a societal issue. The tone is inquisitive and concerned. - 00:07–00:13 00:07–00:13: The speaker continues, stating that the difference lies in how people perceive things, emphasizing that it's "in the mind." This builds on the previous point by suggesting the problem is internal and solvable. The perspective remains from the brand, offering a high-level explanation. The tone is reassuring and insightful. - 00:13–00:22 00:13–00:22: The speaker shares his expertise, stating he's spent over 30 years studying how to make oneself calm, focused, and resilient at will. This establishes credibility and introduces the solution. The perspective shifts to the speaker as an expert, lending authority to the message. The tone is confident and knowledgeable. - 00:22–00:28 00:22–00:28: The speaker addresses those who are stressed and anxious, warning that it could affect their health mentally and physically if they don't do anything about it. This creates urgency and highlights the consequences of inaction. The perspective is from the brand, emphasizing the importance of addressing the problem. The tone is cautionary and empathetic. - 00:28–00:35 00:28–00:35: The speaker offers a solution, stating that he has made this video to explain how viewers can change their lives in just a few minutes. This introduces the product (the video) and promises a quick solution. The perspective is from the brand, presenting the video as a helpful resource. The tone is encouraging and helpful. - 00:35–00:42 00:35–00:42: The speaker encourages viewers to watch the video and decide for themselves how they can change their life for the better. This reinforces the call to action and empowers the viewer. The perspective is from the brand, urging viewers to take action. The tone is persuasive and empowering.

# Ad summary This ad promotes Artkive, a service that creates photo books of children's artwork. The ad begins with a woman showing a bin full of her child's artwork. She then shows the viewer the Artkive book she created, which contains photos of the artwork. She then places the book on a shelf with other Artkive books. # Brand positioning Artkive is presented as a modern solution for parents looking to preserve their children's artwork in a tangible and organized way. The brand positions itself as a way to transform piles of kids' art into beautifully bound books, offering a clutter-free alternative to storing physical artwork. The brand aligns with the values of memory-keeping, organization, and aesthetic appeal, catering to parents who want to cherish their children's creativity without the mess. Artkive pushes against the norm of disorganized storage or discarding of children's art, offering a functional and emotional solution for preserving these memories. # Product Artkive is a service that allows parents to create photo books of their children's artwork. The service works by having parents take photos of their children's artwork and upload them to the Artkive app or website. Artkive then creates a professionally printed and bound book containing the photos. The books are designed to be a clutter-free way to preserve children's artwork and can be customized with different covers and layouts. The ad highlights the ease of use and the beautiful, organized outcome, addressing the common pain point of parents struggling to manage and preserve their children's art. # Visual style The ad has a bright and clean aesthetic, with natural lighting and a focus on showcasing the product in a home setting. The editing style is simple, with smooth transitions between shots. The production quality is polished, giving the ad a professional feel. The pacing is moderate, allowing viewers to see the artwork and the photo books in detail. # Hooks Spoken: 00:00–00:07 pov you're a mom and you figure out a better way to store all of your kids art Text overlay: 00:00–00:07 pov you're a mom and you figure out a better way to store all of your kids art Visual: 00:00–00:02 A woman with dark hair pulled back, wearing a pink pajama set, kneels on a light wood floor in a brightly lit room. She holds a large, clear plastic bin filled with colorful children's artwork. Behind her is a white bookshelf with various decorative items and books. A framed poster with the word "PEACE" is visible on the wall. The camera is positioned at a low angle, looking up at the woman. / 00:02–00:07 The woman pulls out individual pieces of artwork from the bin, holding them up to the camera. The artwork includes drawings of hearts, unicorns, and cupcakes. The camera zooms in slightly to focus on the artwork. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of moms struggling to find a better way to store all of their kids' art. "pov you're a mom and you figure out a better way to store all of your kids art" # Value propositions - Organized storage of children's artwork - Clutter-free way to preserve memories # Benefits - A better way to store all of your kids art # Features - Photo books of children's artwork # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a mother using and showcasing the Artkive product. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a woman kneeling on the floor, holding a large plastic bin filled with children's artwork. She opens the bin and begins pulling out various pieces of art. - 00:02–00:07 00:02–00:07 The woman holds up individual pieces of artwork, showing them to the camera. The artwork includes drawings, paintings, and crafts. - 00:07–00:16 00:07–00:16 The woman presents a finished Artkive book, showcasing its cover and flipping through the pages to display the organized collection of artwork inside. - 00:16–00:37 00:16–00:37 The woman shows multiple Artkive books, each with a different cover and title. She then places the books on a shelf, demonstrating how they can be stored and displayed.

# Ad summary This ad features Matt Dahlkemper, an executive chef, discussing the importance of hydration and salt intake for his demanding job. He highlights how LMNT electrolyte drink mix helps him stay focused and combat fatigue and headaches, which are common due to the physical and mental demands of cooking at high elevation. # Brand positioning LMNT is presented as a hydration solution that goes beyond just water, emphasizing the importance of electrolytes, particularly salt, for optimal performance. The brand aligns with a high-performance lifestyle, catering to individuals who face physical and mental challenges. It positions itself as a crucial tool for maintaining focus and combating fatigue, especially in demanding environments or professions. The brand's positioning is functional, focusing on the performance benefits of proper hydration and electrolyte balance. # Product LMNT is an electrolyte drink mix designed to enhance hydration by providing a balanced blend of electrolytes, including a significant amount of salt. It is available in various flavors, including chocolate salt and orange salt, and comes in convenient single-serving packets. The product is for individuals who need more than just water to stay hydrated, such as those in physically demanding jobs or those living at high elevations. LMNT addresses the issue of fatigue and headaches caused by electrolyte imbalance, emphasizing that water alone is not sufficient for optimal hydration. The ad highlights the importance of salt in maintaining focus and overall performance. # Visual style The ad has a polished, commercial aesthetic with a blend of natural and studio lighting. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality is high, giving it a professional feel. The visuals are timed to the voiceover lines, creating a cohesive audio-visual experience. # Hooks Spoken: We're just shy of 8,000 feet of elevation. Text overlay: WE'RE JUST SHY OF / 8,000 FEET OF ELEVATION. Visual: 00:00–00:02 A man in a black jacket and pants walks on a patio with snow-covered trees in the background. There are wooden chairs and barrel-shaped tables on the patio. The camera follows him as he walks. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the struggle with fatigue and headaches due to the physical and mental demands of a high-pressure job, exacerbated by working at high elevation. "During the course of the day, you get more fatigued. Headaches are more common." # Value propositions - Optimal hydration for demanding jobs and high-altitude environments - Electrolyte balance for maintaining focus and combating fatigue - Convenient and easy-to-use drink mix for on-the-go hydration # Benefits - Enhances hydration - Maintains focus - Combats fatigue - Reduces headaches # Features - Electrolyte drink mix - Available in various flavors (chocolate salt, orange salt) - Convenient single-serving packets # Call to action None used. # Social proof - "I've been cooking for about 20 years" – Matt Dahlkemper (Executive Chef) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer, Matt Dahlkemper, who is an executive chef. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot of a man walking outside in a snowy, mountainous environment. The man states that they are just shy of 8,000 feet of elevation, setting the scene and implying the challenges of working at such a high altitude. The perspective is from an external observer, capturing the environment and introducing the context of the ad. - 00:02–00:02 00:02–00:02 The man is shown drinking from a can of LMNT sparkling electrolyte water. This introduces the product and its association with the high-altitude environment. The perspective is close-up, focusing on the product and its consumption. - 00:03–00:09 00:03–00:09 The man is shown working in a professional kitchen, operating equipment and wiping his brow. He states that his job is very physical, but the mental portion is harder because he is under such tremendous pressure. The perspective shifts to the man's experience, highlighting the demands of his profession. - 00:09–00:12 00:09–00:12 The man is shown cooking with fire and preparing food. He states that he has been cooking for about 20 years. This establishes his expertise and credibility. The perspective is from an external observer, showcasing his culinary skills. - 00:12–00:16 00:12–00:16 The man is shown sitting at a table with a view of the mountains, adding LMNT to his drink. He states that at elevation, hydration is especially crucial. This reinforces the importance of hydration in the given environment. The perspective is from an external observer, focusing on his routine and the product's integration into it. - 00:16–00:17 00:16–00:17 The man is shown working in the kitchen again. He states that water is not enough. This emphasizes the need for more than just water for proper hydration. The perspective is from an external observer, highlighting the limitations of water alone. - 00:17–00:20 00:17–00:20 The man is shown holding a box of LMNT electrolyte drink mix and drinking from a bottle. He states that having salt in your system is imperative. This reinforces the importance of salt for hydration. The perspective is from an external observer, showcasing the product and its benefits. - 00:20–00:24 00:20–00:24 The man is shown sitting and talking. He states that during the course of the day, you get more fatigued, and headaches are more common. This highlights the challenges of his job and the need for a solution. The perspective is from an external observer, focusing on his experience and the problems he faces. - 00:24–00:30 00:24–00:30 The man is shown working in the kitchen, preparing food. He states that being able to focus on what needs to happen in the moment to get through is absolutely mental. This emphasizes the mental demands of his job and the need for focus. The perspective is from an external observer, showcasing his skills and the challenges he faces. - 00:31–00:32 00:31–00:32 The man is shown preparing a dish and adding salt. He states that he wouldn't do anything else. This reinforces his passion for his job and the importance of the product in helping him succeed. The perspective is from an external observer, showcasing his dedication and the product's role in it.

# Ad summary This ad for Proton Drive presents the app as an alternative to ‘big tech’ cloud storage options. An alternative looking creator explains how storing photos on typical servers allows the companies to train algorithms for advertising without users’ knowledge, and that Proton Drive can help users reclaim their privacy. # Brand positioning Proton Drive is presented as a privacy-focused alternative to mainstream cloud storage. The brand aligns with values of data protection, transparency, and user empowerment. It directly pushes against the norm of big tech companies accessing and utilizing user data for purposes like training advertising algorithms, positioning itself as a champion of user control and confidentiality. The brand positioning is both functional (secure cloud storage) and emotional (reclaiming privacy). # Product Proton Drive is a cloud storage service that offers a secure and private way to store your files. The product is for anyone concerned about the privacy of their data stored in the cloud and is seeking an alternative to big tech solutions. A USP is that Proton Drive keeps your photos and stored stuff from being scanned and used to train algorithms for advertising without your knowledge. Proton Drive addresses the purchase barrier of privacy concerns, offering a solution to reclaim your privacy. # Visual style The ad has a UGC feel with a combination of a talking-head style influencer testimonial and basic text overlays. Editing is minimal and straightforward. The pacing is consistent, driven by the rhythm of speech. # Hooks Spoken: 00:00–00:07: So, just remember that like big tech companies can scan your photos and your stored stuff Text overlay: 00:01–00:07: So just remember that, like big tech / 00:02–00:07: companies can scan your photos / 00:05–00:07: and your stored stuff Visual: 00:00–00:01: The Proton Drive logo appears on a solid purple background. The icon is white with a white folder inside that has a purple gradient. Text reads ‘Proton Drive’ / 00:01–00:07: A young-adult-appearing white female with long black hair, goth makeup, and a studded choker addresses the camera, sitting in a black gaming chair. She is wearing a black top and has in-ear headphones. The background is a room with dark red/purple walls and gothic decor. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point that ‘big tech’ companies can scan your photos and your stored stuff without your knowledge. # Value propositions - Keeps your photos and stored stuff from being scanned and used to train algorithms for advertising without your knowledge # Benefits - Reclaim your privacy # Features - Secure and private way to store your files # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told entirely from the perspective of a young-adult female creator who is warning viewers about their data privacy. # Storyline - 00:00–00:01 The ad opens with the Proton Drive logo. - 00:01–00:07 00:01–00:07: A female creator appears and warns that big tech companies can scan your photos and stored stuff. - 00:07–00:14 00:07–00:14: The creator continues, elaborating that big tech companies can use that information to train algorithms for things like advertising, without your knowledge. - 00:15–00:21 00:15–00:21: Visuals then flash ‘your face, your photos, your rules, reclaim your privacy’ followed by the logo of Proton Drive.

# Ad summary This ad promotes 1-Minute Motivators, which are quick, focused audio resets to shift your mental and emotional state in 60 seconds or less. The ad features a woman walking down the street, looking overwhelmed, and then transitions to her looking happy and refreshed after using the product. The ad ends with a call to action to purchase the product for $7. # Brand positioning The brand, 1-Minute Motivators, is presented as a quick and easy solution for feeling overwhelmed and stressed. It positions itself against the norm of lengthy self-help resources like 3-hour podcasts or mindset courses, offering a faster, more accessible alternative. The brand aligns with values of efficiency, mental well-being, and empowerment, suggesting that feeling better leads to doing better. The brand's positioning is both functional (providing quick mental resets) and emotional (aiming to improve mood and reduce stress). # Product The product being advertised is 1-Minute Motivators, described as quick, focused audio resets designed to shift your mental and emotional state in 60 seconds or less. It is for anyone feeling awful, overwhelmed, and ready to throw in the towel. The product addresses the purchase barrier of time commitment by offering a solution that is fast and efficient, contrasting with longer self-help methods. The ad emphasizes that the right words at the right time can change your life, suggesting the product's effectiveness in improving one's day and overall well-being. The product is available for purchase for $7. # Visual style The ad has a casual, UGC feel with natural lighting and outdoor settings. The editing style includes quick cuts to transition between scenes, maintaining a consistent pace. The production quality is polished, suggesting a professional yet relatable tone. The visuals are timed to the music, creating a cohesive and engaging experience. # Hooks Spoken: 00:02–00:07 You don't need a 3-hour podcast or another mindset course. You need a reset. NOW. That's why I created 1-Minute Motivators. Text overlay: 00:02–00:05 You don't need a 3-hour podcast or another mindset course. / 00:05–00:07 You need a reset. ✨NOW✨ / 00:06–00:07 That's why I created 1-Minute Motivators. Visual: 00:02–00:04 The woman continues walking past a brick wall covered in ivy. The camera follows her from the side. / 00:04–00:07 The woman walks past a wrought iron fence and more greenery. She is now wearing a white t-shirt and light blue jeans. The camera continues to follow her from the side. # Funnel stage Middle of funnel (Consideration) # Pain points Feeling awful, overwhelmed, and ready to throw in the towel. This is signaled by the woman's stressed expression and body language as she walks down the street at the beginning of the ad. # Value propositions - Quick and easy mental reset in 60 seconds or less - Improved mental and emotional state leads to better performance - The right words at the right time can transform your life # Benefits - Shift your mental and emotional state - Feel better - Do better - Change your day - Change your life # Features - Quick, focused audio resets - 60 seconds or less # Call to action Grab 1-Minute Motivators for just $7 # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman walking down a city street, looking stressed and overwhelmed. - 00:02–00:05 00:02–00:05 The woman continues walking, and the text overlay states, "You don't need a 3-hour podcast or another mindset course." - 00:05–00:07 00:05–00:07 The text overlay changes to, "You need a reset. ✨NOW✨ That's why I created 1-Minute Motivators." - 00:07–00:12 00:07–00:12 The woman is now smiling and looking refreshed as she walks down the street. The text overlay reads, "Quick, focused audio resets to shift your mental and emotional state in 60 seconds or less. Because when you feel better, you do better." - 00:12–00:14 00:12–00:14 The woman continues walking and smiling, with the text overlay stating, "Sometimes, the right words at the right time don't just change your day... They change your life." - 00:14–00:17 00:14–00:17 The woman is now sitting on a bench, looking at her phone. The text overlay reads, "Grab 1-Minute Motivators for just $7. Link."