How mindbodygreen Advertises on Meta

# Ad summary A blond female creator promotes Mindbodygreen's Creatine and Taurine+ product, touting its ability to reduce muscle soreness and promote stamina for long distance runners. # Brand positioning Mindbodygreen is presented as a provider of supplements, in this case Creatine with Taurine+, that are clean and effective. The brand is aligned with an active lifestyle and emphasizes the importance of recovery and performance. Mindbodygreen is positioned as a solution for fitness enthusiasts, particularly long-distance runners, seeking to optimize their workouts and minimize post-exercise discomfort. The brand pushes against the norm of creatine supplements causing bloating by incorporating Taurine, which is claimed to reduce water retention. This makes the product more appealing to consumers who may have been hesitant to try creatine due to the fear of bloating. The brand positioning is both functional (performance, recovery) and emotional (looking forward to runs). # Product The ad features Mindbodygreen's Creatine with Taurine+, an unflavored dietary supplement packaged in single-serving packets and boxes. The product is designed for individuals who want to enhance muscle mass, improve brain energy, and reduce post-exercise soreness and water retention. It contains 5g of Creatine and 2g of Taurine per serving, with 0g of sugar. The ad claims the creatine helps build muscle mass and supports brain energy for improved focus. The Taurine component addresses the common concern of bloating associated with creatine supplements by reducing water retention. The product is portrayed as a solution for long-distance runners and fitness enthusiasts who experience muscle soreness and want to improve their stamina and recovery. # Visual style The ad has a UGC feel, with a mix of indoor and outdoor shots, often using natural lighting. The editing style includes quick cuts between different scenes, maintaining a consistent pacing that is medium speed. The production quality suggests a polished commercial, enhancing the ad's credibility and appeal to a broad audience. There is no particular visual motif. # Hooks Spoken: 00:00–00:03: And instead of being sore for days after my runs, I started taking creatine with taurine+. Text overlay: 00:00–00:03: Why I never skip creatine and taurine+ on run days 🏃‍♀️ Visual: 00:00–00:03: A fair-skinned woman with long blonde hair and wearing a green athletic top is indoors in front of a dark kitchen counter. She looks directly at the camera and speaks while gesturing with her hands. She then holds up a white box of Mindbodygreen Creatine with Taurine+ to the camera, showing the product label. # Funnel stage Consideration # Pain points The ad addresses the pain point of muscle soreness and fatigue after long-distance runs. "I was even trembling at the idea of going back." # Value propositions - Creatine + Taurine for muscle and energy without bloating - More stamina for easier recovery # Benefits - Easier for your body to recover when you have more stamina - Creatine helps build muscle mass - Supports your brain with energy - You actually feel more focused - Reduce water retention - No bloating - Ditch the shaky legs and cramps - Get the most out of your fitness journey # Features - 5g Creatine - 2g Taurine - 0g Sugar - Unflavored # Call to action I would recommend trying mindbodygreen. # Social proof - This is a secret that all the pro athletes know but never mention. # Point of view - Customer 100% – The entire video is told from the point of view of a customer reviewing their experiences with the product. # Storyline - 00:00–00:03 00:00–00:03: The creator starts by saying that instead of being sore for days after her runs, she started taking creatine with taurine+. - 00:03–00:07 00:03–00:07: She states that she started long distance running about 3 months ago, and she would get so sore. - 00:07–00:10 00:07–00:10: She says that she was even trembling at the idea of going back to running. - 00:10–00:16 00:10–00:16: She says that she learned it is easier for your body to recover when you have more stamina when supplementing from mindbodygreen's creatine with taurine+. - 00:16–00:21 00:16–00:21: The creator states that creatine helps build muscle mass and supports your brain with energy, so you actually feel more focused. - 00:22–00:27 00:22–00:27: She highlights that she has made so much progress and being actually recovered makes me look forward to my runs. - 00:27–00:31 00:27–00:31: She claims that this is a secret that all the pro athletes know but never mention. - 00:31–00:40 00:31–00:40: The creator addresses those who have been scared to try creatine because of all the horror stories about bloating, but these packets have taurine in them to reduce water retention, which means no bloating. - 00:40–00:46 00:40–00:46: The creator finishes by saying if you want to ditch the shaky legs and cramps and get the most out of your fitness journey, she would recommend trying mindbodygreen.

# Ad summary A blond-haired woman shares her experience with Mindbodygreen's Creatine with Taurine+, speaking to the benefits of muscle recovery and stamina for longer runs. # Brand positioning Mindbodygreen is presented as a forward-thinking brand focused on holistic wellness solutions. Their Creatine with Taurine+ supplement suggests the brand aims to occupy a space in the consumer's mind as a provider of innovative, science-backed products that enhance both physical performance and cognitive function. The ad emphasizes functional benefits, pushing against the norm of purely aesthetic-driven fitness brands. Mindbodygreen promotes a lifestyle of active, healthy living, catering to individuals who prioritize overall well-being and are willing to try novel supplements to achieve their fitness goals. # Product Mindbodygreen's Creatine with Taurine+ is a dietary supplement designed to promote lean muscle mass, enhance strength and recovery, and support brain health and cognitive function. The supplement comes in individual packets, with each packet containing 5g of creatine and 2g of taurine. Creatine helps build muscle mass and supports brain function with energy, while taurine reduces water retention, preventing bloating. The product is marketed for athletes and fitness enthusiasts who want to improve their recovery and overall fitness journey. Mindbodygreen's Creatine with Taurine+ aims to address common concerns about creatine, such as bloating, by including taurine in its formula. # Visual style The ad has a polished UGC feel with natural lighting and a bright, summery aesthetic. The editing style combines quick cuts with static shots, creating a dynamic yet easy-to-follow narrative. The production quality suggests a hybrid approach, blending authentic, user-generated content with professionally shot product demonstrations. The pacing is consistent, maintaining a moderate rhythm that keeps viewers engaged. Audio-visual sync is evident, with text overlays and product actions timed to voiceover lines, enhancing the overall impact of the message. # Hooks Spoken: 00:00–00:03 And instead of being sore for days after my runs, I started taking creatine with taurine plus. Text overlay: 00:00–00:03 Why I never skip creatine and taurine+ on run days Visual: 00:00–00:03 A fair-skinned woman with long blonde hair wearing an olive green sports bra leans towards the camera and speaks with hand gestures. She has a slight tan and her hair is parted to the side. Behind her, an out-of-focus background shows cabinets and a plain white ceiling. A text overlay reads, "Why I never skip creatine and taurine+ on run days". # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point of muscle soreness and prolonged recovery time after long-distance runs. "I was even trembling at the idea of going back." # Value propositions - Mindbodygreen's creatine with taurine+ combines creatine for muscle and brain support with taurine to reduce water retention, addressing common concerns about bloating. # Benefits - Easier for your body to recover when you have more stamina - Helps build muscle mass - Supports your brain with energy - Feel more focused - No bloating # Features - 5g creatine - 2g taurine - Packets have taurine in them to reduce water retention # Call to action I would recommend trying mindbodygreen. # Social proof - "This is a secret that all the pro athletes know but never mention" – Female 1 (Customer) # Point of view - Customer 100% – The ad is told entirely from the perspective of a woman who uses the product, sharing her experience and results in a casual, testimonial style. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a woman explaining she never skips creatine and taurine+ on run days, establishing a routine she follows. - 00:03–00:05 00:03–00:05 The woman describes that she's started long distance running 3 months ago, contextualizing her experience with exercise and training. - 00:05–00:09 00:05–00:09 The woman explains that when she started long distance running, she would get so sore and tremble at the idea of going back to running, illustrating a negative experience with running. - 00:09–00:13 00:09–00:13 The woman reveals that she learned it's easier for your body to recover when you have more stamina when supplementing from mindbodygreen, showcasing a positive solution with the product. - 00:13–00:21 00:13–00:21 The woman then describes how mindbodygreen's creatine with taurine+ helps build muscle mass and supports your brain with energy, describing the product's benefits in a voiceover with shots of product packaging and the woman focused on a task. - 00:22–00:27 00:22–00:27 She shows that she has made so much progress and is actually recovered, making her look forward to her runs, illustrating the positive outcome of using the product. - 00:27–00:31 00:27–00:31 She states that this product is a secret that all the pro athletes know but never mention, establishing the product's performance and prestige. - 00:31–00:38 00:31–00:38 The woman describes how if you've been scared to try creatine because of all the horror stories about bloating, these packets have taurine in them to reduce water retention, positioning the product as addressing a common consumer concern. - 00:39–00:45 00:39–00:45 The woman recommends trying mindbodygreen if you want to ditch the shaky legs and cramps and get the most out of your fitness journey, ending with a recommendation and direct appeal to the viewer.

# Ad summary This ad features a woman promoting mindbodygreen's creatine with taurine+. She discusses how it has helped her feel stronger, healthier, and more energized throughout the day, while also reducing soreness and brain fog. She highlights additional benefits such as waistline reduction and increased energy for family life, ultimately recommending it for anyone looking to improve their overall well-being. # Brand positioning mindbodygreen is presented as a health and wellness brand offering products designed to enhance both physical and mental well-being. The brand positions itself as a solution for those seeking to optimize their daily energy levels and overall health, rather than focusing solely on weight or physical appearance. The brand aligns with a lifestyle that values fitness, productivity, and overall vitality, and aims to help consumers feel their best at any age. # Product The featured product is mindbodygreen's creatine with taurine+, a supplement designed to enhance physical and mental energy. It comes in a powdered form packaged in single-serving packets, which are contained within a larger box. The product is intended for individuals looking to improve their strength, exercise recovery, cognition, and memory. The creatine and taurine combination aims to provide energy to both muscles and the brain, helping users feel less sore, reduce midday brain fog, and maintain a consistent workout schedule. The ad emphasizes that this product can lead to a reduction in waistline size and increased energy levels for daily activities. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting and smooth transitions. The editing style includes quick cuts to maintain a dynamic pace, averaging around 15-20 cuts per minute. The production quality is high-end, creating a clean and aspirational feel. The visual motifs include frequent close-ups of the product and active lifestyle shots. The audio-visual sync is aligned, with product actions and benefits timed to the voiceover lines to emphasize key points. # Hooks Spoken: 00:00–00:04 When I reached my thirties, I realized that my physical health was not determined by the number on the scale. Text overlay: 00:00–00:03 Stop letting the scale decide how healthy you are 👎🏼 Visual: 00:00–00:04 The shot features a woman with blonde hair wearing a black tank top, standing indoors with neutral wall colors behind her. A bookcase is visible to the left and a TV is to the right. She is centered in the frame, looking directly at the camera with a natural expression. The lighting is soft and natural. The camera is stationary and positioned at eye level, creating a selfie-style framing. # Funnel stage Consideration # Pain points The ad addresses the frustration of feeling weighed down by traditional health metrics (like the scale) and the desire for consistent, all-day energy to maintain a healthy lifestyle. "Stop letting the scale decide how healthy you are 👎🏼" # Value propositions - creatine and taurine+ supplies energy to your muscles AND brain: By nourishing the body and mind, this product supports consistent physical and mental performance throughout the day. - Everything feels easier: By providing energy to the muscles and brain, this product supports a better state of mind and makes tasks easier. # Benefits - feel strong and healthy every hour during the day - feel less sore and achy in the mornings - midday brain fog to go away too - supplies energy to your muscles AND brain - more mental energy literally changes your entire day - everything feels easier - dropped 2 sizes in my waistline - more energy for my family - finally stopped feeling my age # Features - creatine with taurine+ # Call to action None used. # Social proof - "I've dropped 2 sizes in my waistline" – Female 1 (Customer) - "I've had more energy for my family" – Female 1 (Customer) - "It's like I finally stopped feeling my age" – Female 1 (Customer) - "Mindbodygreen is something I definitely recommend everyone to try out" – Female 1 (Customer) # Point of view - Customer 100% – The ad is delivered entirely from the perspective of a woman who uses and recommends the product, sharing her personal experiences and results. # Storyline - 00:00–00:04 00:00–00:04 The ad begins with the woman stating that she realized her physical health was not determined by the number on the scale. This is intended to immediately challenge conventional metrics of health and introduce an alternative perspective that prioritizes overall well-being. The speaker is presenting her own realization as an experienced adult, which she conveys through her tone. - 00:04–00:07 00:04–00:07 She continues by saying that what became most important to her was feeling strong and healthy every hour of the day. This statement highlights the value of consistent energy and vitality over simply focusing on weight. The speaker is communicating her values and health priorities, speaking from her own perspective as someone who exercises regularly, demonstrated through a visual of her running. - 00:07–00:09 00:07–00:09 She introduces creatine with taurine+ by mindbodygreen as the solution that helped her achieve this feeling of strength and health. She presents the product as a key element in her wellness routine, coming from her perspective as a user. Her tone is enthusiastic. - 00:11–00:17 00:11–00:17 She notes feeling less sore and achy in the mornings after taking the product, which removed her excuses to not stick to her workout schedule. This directly connects the product to a tangible benefit—improved physical readiness and motivation. The speaker is highlighting the product's benefits based on her personal experience, conveying a sense of reliability and trust. - 00:17–00:20 00:17–00:20 The woman shares an unexpected benefit: the disappearance of her midday brain fog, implying that the product offers cognitive benefits as well as physical ones. This revelation aims to further intrigue viewers by presenting the product as a comprehensive solution for both physical and mental well-being. The woman relays her surprise and satisfaction in this moment. - 00:20–00:23 00:20–00:23 She explains that creatine and taurine supply energy to both muscles and the brain, reinforcing the product's dual benefits. She references information from the product packaging. She presents this information as the brand representative. - 00:23–00:29 00:23–00:29 She shows herself preparing and drinking the supplement, stating that more mental energy changes her entire day, making everything from work to chores feel easier. This demonstrates how the product can integrate into and improve daily life. The woman is shown performing a task and consuming the product, showing how she experiences the benefits. - 00:30–00:35 00:30–00:35 The woman claims to have dropped two sizes in her waistline and have had more energy for her family, conveying the overall positive impact the product has had on her life. These additional benefits add to the product's appeal. The woman showcases the results of using the product and expresses emotional satisfaction, making it easier for viewers to connect with her. - 00:35–00:38 00:35–00:38 She concludes by recommending mindbodygreen, encouraging viewers to try it out for themselves. This reinforces the product's value and provides a clear call to action. The speaker is acting as an advocate for the brand, delivering the final endorsement.

# Ad summary A female fitness influencer explains the benefits of using mindbodygreen's creatine with taurine+. She claims that it helps with energy levels, recovery, and building lean muscle, and that it can help aging women feel less bloated and stronger. She mixes a packet into water and drinks it. # Brand positioning The mindbodygreen brand aims to occupy the space of holistic wellness and healthy living. Their products are positioned as being science-backed, high-quality supplements designed to enhance both physical and mental well-being. The brand aligns with a lifestyle that values fitness, nutrition, and self-care, while offering solutions for everyday concerns such as energy, muscle recovery, and cognitive function. It pushes against the norm of creatine being just for bodybuilders, instead, presenting it as a supplement that’s just as important for aging women. The brand positioning is both functional and emotional, offering tangible benefits while also tapping into the emotional desire to feel strong, toned, and energetic. # Product The mindbodygreen creatine with taurine+ is a dietary supplement designed to enhance muscle mass, strength, and recovery, as well as support brain health and cognitive function. It comes in single-serving packets containing 5g of creatine and 2g of taurine, with 0g of sugar. The product is targeted towards aging women who want to improve their fitness, energy levels, and muscle tone. USPs include its ability to replenish the body’s natural energy storage after exercise, make it easier to build lean muscle, and provide the benefit of less bloating compared to other creatine brands, thanks to the addition of taurine. It addresses the purchase barrier of creatine being perceived as only for bodybuilders, emphasizing its importance for women as they age and experience declining estrogen levels. This product is worth trying or buying for its multifaceted benefits, which include improved energy, muscle tone, and cognitive function. # Visual style The ad has a polished, UGC feel, with natural lighting and clean backgrounds. The editing style includes quick cuts between scenes to maintain a fast pace. The production quality is high, with clear visuals and audio, creating a professional yet relatable tone. The pacing is consistent at around 25 cuts per minute. Cuts, text, and product actions are timed to voiceover lines. # Hooks Spoken: 00:00–00:03 Protein builds muscle. And creatine POWERS it. Text overlay: 00:00–00:01 Protein builds muscle. / 00:01–00:03 And creatine POWERS it. Visual: 00:00–00:01 A woman with long blonde hair, wearing a brown sports bra, stands in a modern kitchen with dark wood cabinets and white countertops. She looks directly at the camera and holds up a blue scoop as she explains protein builds muscle. A stainless steel shaker is on the countertop. The camera is static and close up on the woman. / 00:01–00:03 The same woman holds up a white and light green mindbodygreen creatine packet as she explains and creatine powers it. # Funnel stage Consideration # Pain points Declining estrogen levels can make you feel like you've hit a wall in your fitness journey affecting your energy levels and your recovery # Value propositions - mindbodygreen's creatine with taurine+ replenishes your body's natural energy storage after exercise, and it's also gonna make it easier to build lean muscle. - With 2 grams of taurine, you feel less bloated unlike other creatine brands. # Benefits - Replenishes your body's natural energy storage after exercise - It's also gonna make it easier to build lean muscle - Burning more calories - Looking more toned - Having more daily energy - You feel less bloated unlike other creatine brands # Features - 5g of creatine - 2g of taurine - 0g of sugar # Call to action mindbodygreen can help you achieve that. # Social proof - I used to think that creatine was something only that bodybuilders take, but it's just as important for aging women – Female 1 (Creator) # Point of view - Customer 100% – The ad is delivered entirely by a woman speaking directly to the camera, sharing her thoughts and feelings about the product and fitness. # Storyline - 00:00–00:03A woman in a kitchen holds up a blue scoop, implying she is making a protein shake, and explains protein builds muscle, then holds up a mindbodygreen creatine packet and explains creatine powers it. This sets up a functional comparison between creatine and protein. The audience experiences this information from her perspective as the speaker and product user. The tone is casual and informative, creating curiosity about how the product can help with fitness goals. 00:00–00:03 - 00:03–00:08The woman holds a box of mindbodygreen creatine and says she used to think creatine was something only bodybuilders take but it's just as important for aging women. The goal is to reposition creatine as being for all women, not just bodybuilders. The speaker is presenting herself as someone who has changed her mind about the product. The tone is educational. 00:03–00:08 - 00:08–00:14The woman, sitting on a couch, says declining estrogen levels can make you feel like you've hit a wall in your fitness journey affecting your energy levels and your recovery. Here, she is presenting the problem that the product solves, appealing to older women. The audience experiences this segment from the perspective of the woman speaking. The tone is empathetic and understanding. 00:08–00:14 - 00:14–00:16The woman holds up the box of mindbodygreen creatine and states science has shown that creatine really helps. Here, she is presenting a solution and backing it up with scientific evidence. The audience is experiencing this from the brand's perspective. The tone is reassuring. 00:14–00:16 - 00:16–00:25The woman explains that one pack of mindbodygreen's creatine with taurine+ replenishes your body's natural energy storage after exercise and it's also going to make it easier to build lean muscle. Here, the products benefits are revealed to the consumer. The audience is experiencing this from the brand's perspective. The tone is educational and reassuring. 00:16–00:25 - 00:25–00:31The woman asks what does that mean and explains that it means burning more calories, looking more toned, and having more daily energy. Here, she is reiterating the product's benefits and breaking them down even more. The audience is experiencing this from the brand's perspective. The tone is educational. 00:25–00:31 - 00:31–00:34The woman is jogging outside and says plus with 2 grams of taurine, you feel less bloated unlike other creatine brands. She is reinforcing the product's features and benefits. The audience is experiencing this from the brand's perspective. The tone is educational. 00:31–00:34 - 00:34–00:44The woman is sitting in front of a kitchen background and explains that getting older doesn't mean that you can't look stronger or look more fit than you were in your 20s, it just means that you need to supplement the right way and mindbodygreen can help you achieve that. Here, she is giving a call to action to buy the product. The audience is experiencing this from the brand's perspective. The tone is motivational and assuring. 00:34–00:44

# Ad summary This ad promotes mindbodygreen's creatine with taurine+ as a solution to post-workout energy crashes and brain fog in women over 30. It features a woman describing how the product has helped her feel less sore, maintain her workout schedule, and improve her mental energy, which has helped her to perform her daily activities. # Brand positioning mindbodygreen is presented as a supplement brand focused on enhancing both physical and mental energy. The brand appears to be geared toward health-conscious women in their 30s who prioritize fitness, overall well-being, and productivity. The product line up aims to push against the norm that aging means declining energy or brain fog. The brand is positioned as a resource for maintaining a healthy lifestyle, addressing functional needs like energy and muscle recovery, and also emotional/lifestyle benefits like the ability to engage more fully with family and daily activities. # Product The product is mindbodygreen's creatine with taurine+, a raspberry flavored supplement powder packaged in single-serve packets. Each packet of creatine with taurine+ contains 5g of creatine, 2g of taurine, and 0g of sugar. The creatine helps to improve strength and power, promote exercise recovery, and enhance cognition and memory. The supplement is easy to use; it is added to water, mixed with a frother, and consumed. The product claims to address the pain point of energy crashes and brain fog, providing energy to both muscles and the brain. The product's format is a flavored powder, and it is marketed as a way to maintain a workout schedule and improve overall daily energy levels. # Visual style The ad has a bright and clean aesthetic, with a mix of indoor and outdoor shots. The editing style includes quick cuts and smooth transitions, contributing to a fast-paced rhythm. The production quality is a hybrid between UGC and polished commercial, combining a relatable, authentic feel with professional-grade visuals. The pacing is consistent, maintaining a quick rhythm to keep viewers engaged. # Hooks Spoken: 00:00–00:03 In my 30s, having enough energy to do anything else outside of the gym became a huge problem. Text overlay: 00:00–00:03 Why your energy crashes after the gym in your 30s Visual: 00:00–00:04 A woman with long blonde hair, wearing a black crop top and leggings, stands in a modern kitchen with white countertops and light wood cabinets. She faces the camera, speaking directly to the viewer with an earnest expression. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of experiencing energy crashes after the gym in one's 30s. "In my 30s, having enough energy to do anything else outside of the gym became a huge problem." # Value propositions - Creatine and taurine+ helps you avoid the midday brain fog you may experience. - More energy for your muscles and brain. # Benefits - Less sore and achey in the mornings - No more excuses to not stick to weekly workout schedule - Midday brain fog to go away - More mental energy literally changes your entire day - Everything feels easier - Dropped 2 sizes in my waistline - More energy for my family - Finally stopped feeling my age # Features - 5g creatine - 2g taurine - 0g sugar # Call to action mindbodygreen is something I definitely recommend everyone to try out. # Social proof - "In the mornings, I would feel less sore and achey" - Female 1 (Customer) - "It's like I finally stopped feeling my age." – Female 1 (Customer) # Point of view - Customer 80% – Most of the video is told from the perspective of a woman describing her personal experience and the benefits she has gained from using the product. - Brand 20% – The brand's perspective is presented through explicit statements about the product's ingredients, features, and benefits. # Storyline - 00:00–00:03 00:00–00:03 The video begins with a woman speaking directly to the camera about the problem of experiencing energy crashes after the gym in her 30s. The tone is conversational and relatable, framing the problem from the customer's perspective. - 00:03–00:07 00:03–00:07 The woman describes that it became important to her to feel strong and healthy every hour during the day, suggesting a need for sustained energy levels. The perspective is the customer's, emphasizing the desire to maintain well-being throughout the day, with visuals showing her running and boxing. - 00:07–00:11 00:07–00:11 The woman introduces creatine with taurine+ by mindbodygreen as the solution she found. This transitions the narrative to the brand's perspective, presenting the product as a way to address the energy issue mentioned earlier. - 00:11–00:16 00:11–00:16 She details that she feels less sore and achy in the mornings since she has started taking creatine with taurine+. This section returns to the customer's perspective, highlighting a specific physical benefit experienced from using the product. - 00:16–00:20 00:16–00:20 The woman continues that the product helps her avoid the midday brain fog she was experiencing. This builds on the customer's perspective, introducing an unexpected cognitive benefit. - 00:20–00:23 00:20–00:23 She mentions that creatine and taurine supply energy to the muscles and the brain. The perspective shifts back to the brand, explaining the science behind the benefits. - 00:23–00:29 00:23–00:29 The woman states that more mental energy changes her entire day, making everything easier from work to chores. This shows the customer's experience, emphasizing the impact on her daily life and overall well-being. - 00:29–00:35 00:29–00:35 The woman concludes that she has dropped two sizes in her waistline, has more energy for her family, and finally stopped feeling her age, attributing these benefits to mindbodygreen. The perspective returns to the customer, with the tone positive and enthusiastic. - 00:35–00:38 00:35–00:38 The woman recommends mindbodygreen to everyone. The tone is conversational and positive.

# Ad summary A blond woman promotes Mind Body Green's Creatine. She explains that she started long distance running about three months ago and gets very sore and trembles at the idea of going back. She says when she supplements with Mind Body Green's creatine, it's easier for her body to recover because she has more stamina. She says it helps build muscle mass and supports the brain with energy so you feel more focused. The woman shares that she has made so much progress with Mind Body Green's Creatine and feels recovered. She says that the packets have taurine to reduce water retention, so there is no bloating. The woman recommends Mind Body Green to ditch shaky legs and cramps and get the most out of your fitness journey. # Brand positioning Mindbodygreen is presented as a wellness brand that provides supplements and resources that are effective and good for you. The brand is positioned as aligning with an active lifestyle, especially for people who engage in regular exercise and prioritize physical recovery and mental focus. The brand promotes a focus on holistic health benefits, including muscle support and cognitive enhancement. # Product The featured product is Mindbodygreen's Creatine with Taurine+, an unflavored dietary supplement sold in single-serving packets. Creatine is highlighted as a means to build muscle mass and support brain function, providing energy and focus. The addition of taurine in the formula is presented as a solution to address a common concern with creatine supplementation: bloating and water retention. The product is designed for people who are physically active and wish to enhance their stamina, accelerate their recovery, and improve muscle health and cognitive function without experiencing unwanted side effects like bloating. The ad directly addresses purchase barriers by emphasizing the formulation's ability to mitigate bloating, making it an appealing option for creatine users who may have been previously hesitant due to this side effect. The product is aimed at individuals seeking to optimize their fitness results and overall well-being through targeted supplementation. # Visual style The ad has a UGC aesthetic and a polished commercial look. The editing style includes quick cuts and static shots with smooth transitions. The production quality is a hybrid between UGC and polished commercial, which supports the authenticity while keeping the production high. The pacing is medium, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:03 This is a secret that all the pro athletes know but never mention. [normal speech] Text overlay: 00:00–00:03 This is a secret that all the pro athletes know but never mention. Visual: 00:00–00:03 Close up shot of a woman with long blond hair wearing a nude-colored tank top. She has a light skin tone. She points her finger down at the white box in front of her that reads mindbodygreen creatine with taurine+. She gestures with her hands while she speaks. The background is blurry and dark. # Funnel stage Consideration # Pain points The central pain point addressed in the ad is muscle soreness and fatigue after exercise, which the creator describes as severe: "I would get so sore. I was even trembling at the idea of going back." # Value propositions - More stamina makes it easier for your body to recover - Creatine helping to build muscle mass and support your brain gives you energy, so you feel more focused. - Taurine reduces water retention, so there is no bloating. # Benefits - Easier for your body to recover - More stamina - Helps build muscle mass - Supports your brain with energy - You actually feel more focused - Reduce water retention - No bloating # Features - 5g creatine - 2g taurine - Unflavored # Call to action I would recommend trying mindbodygreen. # Social proof - "I started long distance running about 3 months ago and I would get so sore I was even trembling at the idea of going back... I have made so much progress and being actually recovered makes me look forward to my runs" - Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the POV of a customer reviewing the product, sharing their personal experience, and offering a recommendation. # Storyline - 00:00–00:03 00:00–00:03 The video begins with a woman explaining that she will share a secret that all pro athletes know but never mention. This is a direct-address hook intended to grab attention by promising insider knowledge, and establish the product as endorsed by top-tier athletes. The speaker is a customer sharing her experience. Tone is conspiratorial and intriguing. - 00:03–00:08 00:03–00:08 The woman transitions to discussing how she started long-distance running three months ago but got so sore she would tremble at the idea of going back. This beat highlights the pain point of exercise-induced soreness and hesitation, creating a relatable scenario for active individuals. The perspective is that of a customer sharing a personal struggle. Tone is vulnerable. - 00:10–00:16 00:10–00:16 The woman pivots to explaining that it's easier for your body to recover when you have more stamina when supplementing from Mind Body Green's Creatine with Taurine+. This introduces the product as a solution to the previously stated pain point, positioning it as a means to enhance stamina and recovery. This beat is told from the customer's perspective, who speaks with confidence. - 00:16–00:21 00:16–00:21 The woman states creatine helps build muscle mass and it supports your brain with energy so you actually feel more focused. This expands on the benefits of creatine, highlighting both physical and cognitive improvements. This beat reinforces the product's dual-action benefits from the customer's perspective, focusing on the functional benefits. - 00:22–00:27 00:22–00:27 The woman says that she has made so much progress and being actually recovered makes her look forward to her runs. This reinforces the positive outcomes of using the product, emphasizing progress and eagerness to continue exercising. This beat is told from the customer's POV, showcasing her satisfaction and continued use. - 00:28–00:35 00:28–00:35 The woman presents a packet of creatine and explains that if you have been scared to try creatine because of all the horror stories about bloating, these packets have taurine in them to reduce water retention, so there's no bloating. This addresses a specific concern regarding creatine usage, offering reassurance and positioning the product as a solution to avoid bloating. This beat is told from the customer's perspective, answering the audience's likely concerns. - 00:36–00:42 00:36–00:42 The woman concludes by recommending Mind Body Green to ditch shaky legs and cramps and get the most out of your fitness journey. This provides a final CTA and reinforces the overall value proposition of enhanced fitness and well-being. This beat is told from the customer's perspective, who speaks with recommendation.

# Ad summary The ad promotes mindbodygreen's creatine product. It features a blonde woman who discusses the importance of creatine, especially for aging women, and how it can help with energy levels and muscle recovery. She prepares and drinks the product, highlighting its benefits and ease of use. # Brand positioning mindbodygreen is presented as a modern and science-backed wellness brand offering supplements for overall health and fitness. The brand aims to occupy the space of informed and proactive wellness, targeting individuals who prioritize both physical and cognitive health. The ad aligns with a lifestyle of active aging and self-care, pushing against the norm that supplements are only for bodybuilders or young athletes. Its brand positioning is both functional, emphasizing the science-backed benefits of creatine and taurine, and emotional, promoting confidence and sustained energy throughout the aging process. # Product The featured product is mindbodygreen's creatine with taurine+, a supplement designed to support muscle health, strength, and cognitive function, particularly for aging women. This creatine comes in individual packets, each containing 5g of creatine and 2g of taurine. The ad explicitly states that the product promotes lean muscle mass, enhances strength and recovery, and supports brain health and cognitive function. It is presented as a solution for declining estrogen levels, which can lead to decreased energy and recovery. The ad addresses the misconception that creatine is only for bodybuilders, positioning it as equally important for aging women to maintain strength and energy. The raspberry-flavored powder is mixed with water and consumed easily, replenishing natural energy storage and aiding in building lean muscle without causing bloating, a common issue with other creatine brands. # Visual style The ad has a polished UGC feel, combining lifestyle shots with direct-to-camera explanations. The editing style includes quick cuts and static shots to maintain a consistent rhythm. The production quality is high-end, with natural lighting used in most scenes. The ad’s pacing is medium, with cuts occurring approximately every 3-4 seconds. Audio-visual sync is present, with text appearing to emphasize key points and product actions. # Hooks Spoken: 00:00–00:03 Female 1: Protein builds muscle. And creatine POWERS it. Text overlay: 00:00–00:01 Protein builds muscle. / 00:02–00:03 And creatine POWERS it. Visual: 00:00–00:01 A fair-skinned woman with blonde hair stands in front of light-colored kitchen cabinets and a white countertop; she wears a brown top. She looks directly at the camera and smiles as she holds a blue scoop of protein powder over a large white container on the counter. / 00:01–00:03 The woman holds a white tube of creatine up in her right hand. # Funnel stage Middle of funnel (Consideration) # Pain points Declining estrogen levels: “Declining estrogen levels can make you feel like you've hit a wall in your fitness journey. Affecting your energy levels and your recovery. # Value propositions - mindbodygreen's creatine with taurine+ replenishes your body's natural energy storage - With 2 grams of taurine, you feel less bloated unlike other creatine brands. - It just means that you need to supplement the right way, and mindbodygreen can help you achieve that. # Benefits - Replenishes your body's natural energy storage after exercise - It's also gonna make it easier to build lean muscle - Burning more calories - Looking more toned - Having more daily energy - You feel less bloated unlike other creatine brands. # Features - 5g creatine - 2g taurine - 0g sugar # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a real-life user and customer of the product. # Storyline - 00:00–00:03 00:00–00:03 The presenter states that protein builds muscle and creatine powers it, holding up a scoop of protein powder and then a tube of creatine. - 00:03–00:08 00:03–00:08 She acknowledges the misconception that creatine is only for bodybuilders, but emphasizes that it's just as important for aging women. - 00:08–00:14 00:08–00:14 She describes how declining estrogen levels can hinder fitness progress, impacting energy and recovery, creating a problem/solution narrative. - 00:14–00:16 00:14–00:16 The presenter claims that science has shown that creatine really helps, showing the product box. - 00:17–00:23 00:17–00:23 She demonstrates how to use mindbodygreen's creatine, mixing a packet with water and drinking it, highlighting the product’s benefit of replenishing natural energy storage. - 00:23–00:25 00:23–00:25 The ad shows the presenter's toned abs, underscoring the product’s benefit of making it easier to build lean muscle. - 00:25–00:30 00:25–00:30 She explains that building lean muscle means burning more calories, looking more toned, and having more daily energy. - 00:30–00:34 00:30–00:34 She adds that mindbodygreen’s creatine has 2 grams of taurine so it helps you feel less bloated compared to other creatine brands. - 00:35–00:44 00:35–00:44 She reinforces that getting older doesn’t mean you can’t look stronger or more fit and says you just need to supplement the right way, and mindbodygreen can help you achieve that.

# Ad summary Image ad promoting mindbodygreen's debloat+ supplement. The ad features the product alongside a cocktail glass filled with a pink drink, implying the supplement can be mixed into beverages for consumption. It highlights key benefits such as reducing gas and bloating, hitting fiber goals, and offering a subscription discount. # Brand positioning Mindbodygreen is presented as a brand focused on wellness and digestive health, particularly addressing bloating and promoting gut comfort. The brand aims to occupy the space of a wellness-focused, health-conscious brand that offers science-backed supplements designed to alleviate common digestive issues and support overall gut health. The brand aligns with a lifestyle of mindful well-being and self-care. Rather than just treating symptoms, mindbodygreen focuses on holistic solutions and gut health. The positioning is functional, emphasizing the ingredients and benefits of debloat+. # Product Mindbodygreen's debloat+ with GLP-1 support is a dietary supplement designed to ease bloating and promote digestive comfort. The product is for individuals looking to reduce mid-day gas and bloating and to hit their fiber goals. It features GLP-1 support to support healthy hormones for gut health. Each serving provides 10g of fiber. The product is available in watermelon flavor. The ad highlights the subscription option, offering savings of up to 53%. The product comes in stick packs that are easily mixed into beverages. # Visual style The ad features a clean and well-lit studio shot with a focus on product placement. The visual motif includes a lifestyle element (cocktail) alongside product packaging. The image has a bright and airy feel, with a slight color grading to enhance the warm tones. The overall design appears platform-native but with a slightly elevated aesthetic. # Hooks Headline: ! DO NOT BUY debloat+ unless you want: # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that consumers experience mid-day gas and bloating. "Less mid-day gas & bloating*" # Value propositions - Subscribe and save up to 53% # Benefits - Less mid-day gas & bloating* - To actually hit your fiber goals* - Eases bloating & promotes digestive comfort - Support healthy hormones for gut health # Features - GLP-1 support - 10g fiber per serving - Dual-action synbiotic support - Watermelon flavor # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is using declarative statements to highlight product benefits and discount offers. # Storyline - The ad opens by advising the viewer not to buy debloat+ unless they want less mid-day gas and bloating, to actually hit their fiber goals, and to subscribe and save up to 53%. This is intended to grab attention by playfully setting a condition. The brand is setting the requirements.

# Ad summary This image ad promotes mindbodygreen's creatine brain+ supplement, highlighting a 35% discount. The ad features an image of the product packaging alongside text that emphasizes benefits such as sharpened focus, lifted brain fog, and lean muscle fuel. It also promotes subscription for supporting mind and exercise performance. # Brand positioning Mindbodygreen is positioned as a brand that promotes holistic wellness through its supplements, aligning with consumers interested in both mental and physical performance. The brand's product, creatine brain+, indicates a focus on cognitive and physical enhancement, suggesting a premium space in the supplement market. By emphasizing science-backed ingredients like creatine and Cognizin, the brand attempts to gain credibility and trust with health-conscious consumers, distinguishing itself from brands that might focus solely on physical fitness or general wellness without specific ingredient benefits. The brand promotes a lifestyle centered around supporting both mental clarity and exercise performance, reinforcing the connection between a healthy mind and body. # Product The advertised product is mindbodygreen's creatine brain+, a creatine supplement designed to sharpen focus, lift brain fog, and fuel lean muscle. The product comes in powder form, packaged in individual pink stick packs inside a navy blue cardboard box. Each serving contains 5g of creatine and 500mg of Cognizin. The supplement aims to address barriers related to cognitive performance and physical energy, offering a convenient solution for individuals looking to enhance both their mental clarity and muscle function. The ad emphasizes that the product supports mind and exercise performance, suggesting that it's worth trying for those seeking a holistic approach to wellness. # Visual style The ad utilizes a clean and direct visual style with a focus on clarity and simplicity. The production quality appears to be studio-shot with a focus on displaying the product clearly and cleanly. The layout is simple, featuring a product shot with minimal background distractions. The color palette is limited to blues, pinks, and white, contributing to a modern and clean aesthetic. The ad employs a coupon-like border to emphasize the discount. The typography is clean and legible, prioritizing scannability and readability. # Hooks Headline: GET OVER 35% OFF # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets the pain point of impaired focus and brain fog, suggesting that these issues hinder optimal mental and physical performance. "lifts brain fog*" and "sharpens focus*" signals the alleviation of these frustrations. # Value propositions - Save on the creatine supplement that sharpens focus*, lifts brain fog*, and fuels lean muscle*. # Benefits - sharpens focus* - lifts brain fog* - fuels lean muscle* # Features - 5g creatine - 500mg Cognizin # Call to action 90 day supply | subscribe and save # Social proof - None used. # Point of view - Brand: The brand's point of view is present throughout the ad, from the offer to the product description and call to action, as the brand attempts to persuade potential customers of the product's benefits and encourage a purchase. # Storyline - The ad starts by highlighting a significant discount: 'GET OVER 35% OFF', which is intended to immediately grab the viewer's attention and incentivize them to consider the product. This messaging is presented from the brand's perspective, aimed at driving initial interest and creating a sense of urgency. - The ad transitions to showcasing the product, 'creatine brain+', and listing key ingredients (5g creatine, 500mg Cognizin), along with benefits, such as sharpening focus, lifting brain fog, and fueling lean muscle. This section is from the brand's perspective, providing essential information to persuade the viewer of the product's value and effectiveness. - The storyline concludes with a call to action to 'Subscribe and commit to supporting mind and exercise performance,' reinforcing the benefit of a regular intake, plus a selling point of '90 day supply | subscribe and save'. This is from the brand's perspective, aiming to convert initial interest into a commitment to purchase and ongoing use.

# Ad summary The ad features a female creator sitting on a couch promoting mindbodygreen creatine brain+. She is drinking the product and speaks about its benefits for muscle retention, adding that it has clinically studied cognizin for overall brain health. She emphasizes how easy it is to incorporate into her daily routine, carrying it in her purse and adding it to her water bottle. # Brand positioning Mindbodygreen is presented as a forward-thinking wellness brand that combines physical and cognitive benefits in their products. They aim to occupy a space in the consumer's mind as a purveyor of supplements that enhance both physical and mental well-being. The brand aligns with a lifestyle of health-consciousness and self-optimization, and pushes against the norm of supplements that only focus on physical benefits, instead offering overall well-being. The brand positioning is both functional (enhancing muscle retention and cognitive function) and emotional (feeling confident in one's appearance and mental clarity). # Product Mindbodygreen Creatine Brain+ is presented as a dietary supplement designed to enhance both muscle retention and mental clarity. It comes in single-serving packets, making it easy to carry in a purse or add to a water bottle. Each serving contains 5g of creatine and 500mg of Cognizin, a clinically studied ingredient for overall brain health. The product is aimed at individuals who are looking for a convenient way to improve both their physical and cognitive performance. The ad highlights the ease of use and portability of the product, addressing the purchase barrier of inconvenience. The ad tells the viewer that this product is worth trying because it is convenient, effective for muscle retention, and enhances mental clarity. # Visual style The ad has a polished aesthetic with a clean and bright appearance. The video is shot indoors with natural lighting, creating a warm and inviting atmosphere. The editing style consists of quick cuts, which helps to maintain viewer engagement and emphasize key points. The production quality is high, with a professional feel that aligns with the brand's image. The pacing is consistent throughout the ad, with cuts timed to emphasize product actions and highlight key features. # Hooks Spoken: Female 1: I've ordered creatine 28 different times over the last six years. Text overlay: why I take creatine? / 28 different times / over the last six years Visual: 00:00–00:03 The shot is framed as a medium close-up of a young, fair-skinned woman with long, wavy brunette hair, wearing a black tank top. She is positioned in the center of the frame and is indoors. She is holding a clear glass with a pink liquid and a straw. She gestures with her hands as she speaks directly to the camera. The background is a neutral-toned living room with archways and decor. # Funnel stage Consideration # Pain points The ad implies that it can be challenging to consistently maintain muscle retention, especially as one ages. The line "and how I can hold on to muscle better* when I'm taking this*." suggests that the product will make it easier to retain muscle mass and achieve the desired body image. # Value propositions - The product combines creatine and cognizin in single-serving packets for convenience and enhanced effectiveness. - Already portioned out # Benefits - Muscle retention & recovery - Mental clarity & overall brain health # Features - 5g creatine - 500mg cognizin - No added sugar - Single-serving packets # Call to action Subscribe and save # Social proof - "Every single nutritionist that I've ever worked with has told me I need to be taking creatine." – Female 1 (Creator) - "I have seen the muscle retention just since being on my creatine game every day huge." – Female 1 (Creator) # Point of view - Customer 100% – The ad is communicated from the perspective of a customer, who is a creator endorsing the product. # Storyline - 00:00–00:05 The creator introduces the topic of creatine and states that she feels qualified to discuss it due to using creatine 28 times over the past six years. - 00:05–00:10 She continues by saying every nutritionist that she's ever worked with has told her that she needs to be taking creatine, implying that it is widely recommended by health experts. - 00:10–00:17 She begins to endorse mindbodygreen creatine brain+ and touts that she has been seeing muscle retention just since being on her creatine game every day. This is from the perspective of the creator, who acts as a spokesperson and provides an endorsement for the brand. - 00:17–00:25 The creator highlights that this product has cognizin which is clinically studied for overall brain health, appealing to the viewer's desire for overall well-being. She emphasizes that everyone should be taking creatine and states that mindbodygreen creatine brain+ has been the easiest to use. - 00:25–00:33 She closes the ad by emphasizing the convenience of the product, mentioning that she can throw it in her purse, put it in a water bottle, and states that it's a non-negotiable for her and the way her body looks, implying that using the product is essential for maintaining her desired physique.

# Ad summary This ad is in the style of a screenshot of a Notes app screen, and highlights the benefits of mindbodygreen's creatine with taurine+. # Brand positioning mindbodygreen is presented as a brand offering creatine with taurine+ specifically designed for women who want to get toned without the bulk or bloat. The brand focuses on providing a solution tailored to women's fitness goals, addressing concerns about unwanted side effects like bulking or bloating. The brand aims to occupy a space in the consumer's mind as a provider of fitness products specifically formulated for women's needs, aligning with values of targeted fitness and addressing specific concerns. The brand's positioning is functional, providing a specific product with tailored benefits, and pushing against the norm of generic fitness supplements by focusing on women's unique requirements. # Product mindbodygreen's creatine with taurine+ is a supplement specifically designed for women who want to get toned without the bulk or bloat. It aims to help women recover faster after workouts, with 9 out of 10 women noticing leaner muscles after 1 month of use. The product also contains 2g of taurine to support fluid balance, which may minimize bloating. The ad suggests this creatine is worth trying or buying for women seeking a toned physique without unwanted side effects, offering targeted benefits and addressing concerns about bulking and bloating. # Visual style The ad uses a visual style that mimics a screenshot from the Notes app on an iPhone. The production quality is basic, resembling user-generated content or a simple screen capture. The visual motif is a list format, using bullet points to highlight key benefits. The image treatment is minimal, with no filters or effects applied, maintaining a straightforward, unedited look. The ad is a platform-native style, mimicking the appearance of content found within the Notes app. The typography is simple and legible, resembling the default font used in the Notes app. The ad aims to blend in with the typical content found on a user's device, giving it a more organic and trustworthy feel, potentially increasing scannability and stop power in feed. # Hooks Headline: ⚠️ How to gain muscle without bulking⚠️ # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of women who want to gain muscle but are concerned about bulking up or experiencing bloating. The headline "⚠️ How to gain muscle without bulking⚠️" directly signals this concern. # Value propositions - Creatine with taurine+ designed for women to get toned without the bulk or bloat - 2g taurine to support fluid balance that may minimize bloating # Benefits - Specifically designed for women who want to get toned without the bulk or bloat - Recover faster after workouts - 9 out of 10 women noticed leaner muscles after 1 month of use+ - Supports fluid balance that may minimize bloating # Features - Creatine with taurine+ - 2g taurine # Call to action None used. # Social proof - "9 out of 10 women noticed leaner muscles after 1 month of use+" # Point of view - Brand: This POV is present in the body of the note, describing the product, its features, and the study results. # Storyline - The ad starts with a headline, “⚠️ How to gain muscle without bulking⚠️”, which aims to capture the attention of the audience and convey the intention to provide a solution for gaining muscle without unwanted side effects. The brand is telling the audience about the main topic of the ad. - Next, the ad introduces mindbodygreen's creatine with taurine+, stating it is specifically designed for women who want to get toned without the bulk or bloat. The brand is telling the audience what product is the solution for their problems. - Finally, the ad lists the benefits of the product: recovering faster after workouts, 9 out of 10 women noticing leaner muscles after 1 month of use, and 2g taurine supporting fluid balance that may minimize bloating. The brand continues explaining to the customer the value that can be gained by purchasing mindbodygreen's creatine with taurine+.

# Ad summary An influencer is promoting mindbodygreen creatine with taurine. She provides information as to why creatine is important for women over 30. # Brand positioning The mindbodygreen brand is presented as a clean and third-party tested supplement provider. The brand aligns with a healthy lifestyle that enhances lean muscle mass, brain health, heart health, energy, and long-term strength. The brand pushes against typical creatine supplement norms, positioning their product as a clean alternative without additives, fillers, or 'gunk.' The brand positioning is both functional (providing specific health benefits) and emotional (offering confidence and excitement for the user). # Product The product is mindbodygreen creatine with taurine+. It's designed for women over 30 who want to build lean muscle mass. Each serving contains 5 grams of creatine and 2 grams of taurine, supporting lean muscle mass, brain health, heart health, energy, and long-term strength. This product addresses the purchase barrier of typical creatine supplements being unclean by being 'clean', third-party tested, and free of additives, fillers, or 'gunk.' The product comes in a raspberry flavor in individual packets. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots. The production quality supports the intended tone of authenticity and approachability, targeting a health-conscious audience. The pacing is moderate, with cuts timed to key messaging. The influencer makes direct eye contact with the camera throughout the video. # Hooks Spoken: Women always tell me: “Emily, I'm in my 30s, but like I can't get muscle definition. What do you do?” Text overlay: Women always tell me: / "Emily, I'm in my 30s, but, / I can't get muscle definition. / What do you do?" Visual: 00:00–00:04 An influencer is speaking directly to the camera in a gym setting. In the background, a blonde woman is using a weight machine. The influencer is light skinned, has blonde hair, and is wearing a beige top with multiple necklaces. She is holding a clear glass with a pink drink. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the frustration of women over 30 who are working out and eating right but not seeing muscle tone. # Value propositions - 5 grams of creatine and 2 grams of taurine - It's clean. It's third party tested. There's no additives, no fillers, no gunk # Benefits - supporting lean muscle mass - brain health - heart health - energy - long-term strength # Features - Each serving of mindbodygreen creatine with taurine+ has 5 grams of creatine and 2 grams of taurine. - clean - third party tested - no additives - no fillers - no gunk # Call to action You can grab yours at shop.mindbodygreen.com # Social proof - “Emily, I'm in my 30s, but like I can't get muscle definition. What do you do?” - “Take it from someone that's been without and has been with.” - Influencer # Point of view - Customer 100% – The entire ad is told from the perspective of the influencer who is presenting herself as someone who has used the product and is sharing her positive experience. # Storyline - 00:00–00:04 Emily is asked what she does to get muscle definition. - 00:05–00:22 Emily explains that women lose up to 8% of muscle mass every decade after 30 and have 70-80% fewer creatine stores than men, so that can contribute to why women don't see muscle tone even when doing everything else right. - 00:23–00:36 Emily shares that she started taking creatine every day and in the first 30 days, she saw better strength in her lifts, better recovery, and started to get the muscle tone that she wanted. - 00:37–00:44 Emily explains that each serving of mindbodygreen creatine with taurine+ has 5 grams of creatine and 2 grams of taurine. - 00:45–00:50 Emily lists the benefits of mindbodygreen creatine with taurine+: supporting lean muscle mass, brain health, heart health, energy, and long-term strength. - 00:51–00:55 Emily describes mindbodygreen creatine with taurine+ as clean, third party tested, with no additives, fillers, or gunk. - 00:56–01:01 Emily says if you're reclaiming your strength but are feeling frustrated and haven't incorporated creatine, she's a big believer in the product. - 01:02–01:05 Emily shares to take it from someone that has been without and has been with. - 01:06–01:11 Emily shares that you can grab yours at shop.mindbodygreen.com and that your brain and muscles are going to thank you. - 01:12–01:13 Emily ends the video by sharing that she is so excited for you.

# Ad summary This ad is for women who are in menopause, experiencing a loss of muscle definition, and want to get toned. It addresses the fact that women in menopause have lower creatine stores than men, and suggests incorporating creatine into their daily routine. # Brand positioning The brand is not explicitly named in the image, but the brand positions itself as a solution for women in menopause who are experiencing a loss of muscle definition. It aims to occupy the space of a health and wellness brand that understands the unique needs of women during menopause. The brand promotes a lifestyle of strength, activity, and health maintenance. The brand pushes back against the norm of accepting muscle loss as an inevitable part of aging and menopause. The brand positioning is both functional, in terms of providing a solution for muscle loss, and emotional, in terms of empowering women to take control of their bodies and health. # Product The product is a formula with creatine and taurine that helps to build lean muscle in women, especially women in menopause. The ad suggests this product is for women who are feeling like they're losing muscle definition as they age. The product addresses the purchase barrier that women have 70-80% lower creatine stores than men by stating, "This formula was built to help close that gap." The ad suggests that this product is worth trying or buying because it can help women to build lean muscle, even during menopause. # Visual style The ad utilizes a platform-native style by mimicking the appearance of the Notes app on an iPhone. This gives it a UGC, lo-fi, authentic feel. The typography is simple and legible, resembling the default font of the Notes app. This style is designed to be scannable and potentially disruptive, as it contrasts with the highly polished visuals often found in ads. The presentation is more straightforward and less stylized, which may increase believability and stop power in the feed. # Hooks Headline: !! looking soft? get toned in menopause # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is losing muscle definition as women age, especially during menopause. # Value propositions - Women have 70-80% lower creatine stores than men. This formula was built to help close that gap. # Benefits - Building lean muscle # Features - Creatine - Taurine # Call to action None used. # Social proof - I was tired of feeling like I was losing my definition as I aged. Here's my secret for building lean muscle: # Point of view - Customer: The customer's point of view is presented with the statements: "I was tired of feeling like I was losing my definition as I aged. Here's my secret for building lean muscle:" This suggests firsthand experience. # Storyline - The ad opens with the question, "!! looking soft? get toned in menopause", immediately addressing a potential concern of the target audience. The question is posed from the perspective of the brand or a concerned individual, aiming to capture the attention of women experiencing muscle loss during menopause. - The narrative then shifts to the perspective of someone, presumably a woman, who was tired of feeling like she was losing her definition as she aged, and is now revealing her secret for building lean muscle. This aims to establish relatability and credibility. - The secret is then revealed as a list of three actions: walking 10K steps/day, lifting heavy 3-4 times/week, and taking creatine with taurine+ everyday. This list is presented from the perspective of the woman sharing her secret, providing specific and actionable steps that the audience can take. - The ad then provides a scientific justification for the product by stating, "Women have 70-80% lower creatine stores than men. This formula was built to help close that gap." This statement is presented from the perspective of the brand, aiming to provide a rational reason for the product's effectiveness.

# Ad summary This ad showcases Mindbodygreen's creatine product designed for women. It highlights the benefits of creatine with taurine+ for building lean muscle without the bulk or bloat that regular creatine can cause. The ad features a woman working out, followed by a demonstration of the product being added to a drink. The ad focuses on muscle definition and the body's changing needs as women age. # Brand positioning Mindbodygreen is presented as a brand that understands the unique needs of women as they age, specifically focusing on maintaining muscle definition. The brand positions itself as a provider of specialized supplements, such as creatine with taurine+, that cater to women's fitness goals without the unwanted side effects of traditional supplements. Mindbodygreen aligns with a health-conscious lifestyle, emphasizing the importance of adapting fitness and nutrition routines to support the body's changing requirements. The brand's positioning is functional, offering targeted solutions for women's health and fitness needs, while also carrying an emotional weight related to self-care and confidence as women age. # Product The featured product is Mindbodygreen's creatine with taurine+, a dietary supplement designed to help women build lean muscle without the bulk or bloat associated with regular creatine. The product is aimed at women who are concerned about maintaining muscle definition as they age. It addresses the need for different support as the body ages, emphasizing that this creatine formulation is tailored to meet those specific requirements. The key USPs highlighted are its ability to support lean muscle growth while minimizing unwanted side effects. The product is shown being added to a clear water bottle with sliced fruit. The ad language conveys that this product is worth trying for women seeking a creatine supplement that aligns with their fitness goals and physiological needs as they age. # Visual style The ad has a polished, clean aesthetic with bright natural lighting. The editing style is straightforward, with static shots and smooth transitions. The production quality is high-end, giving a professional commercial feel. The pacing is moderate, with consistent cuts and audio-visual sync. # Hooks Text overlay: 00:00–00:05 I wish more women knew that muscle definition declines as you age. Visual: 00:00–00:03 A woman with long brown hair, wearing a dark sports bra and dark athletic shorts, is standing in a gym. She's in the foreground, pulling a black resistance cable across her midsection with both hands. The background features several treadmills and other gym equipment. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that women experience a decline in muscle definition as they age, which can be a source of frustration. "I wish more women knew that muscle definition declines as you age." # Value propositions - Creatine with taurine+ helps build lean muscle, providing a solution that regular creatine does not by preventing the unwanted bulk or bloat. # Benefits - Can help you build lean muscle without the bulk or bloat that regular creatine causes. # Features - Creatine with taurine+ # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand 100% – The ad is narrated through text overlays with a focus on the brand's product benefits. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a woman working out in a gym, focusing on her core. The message conveyed is that muscle definition declines as women age. This is communicated from the perspective of the brand, highlighting a common concern among women. The tone is informative and slightly concerning, aiming to capture attention. - 00:01–00:05 00:01–00:05 The ad continues with on-screen text explaining that creatine with taurine+ can help build lean muscle without the bulk or bloat caused by regular creatine. This is a direct continuation of the previous message, offering a solution to the problem of declining muscle definition. The brand's perspective is clear, providing a functional benefit of the product. - 00:03–00:09 00:03–00:09 The ad shifts to a close-up of a hand adding the creatine with taurine+ powder to a clear water bottle filled with sliced fruit. The message is that this product is the solution for age-related muscle definition decline. The brand presents its solution, emphasizing convenience and ease of use. The visual style is bright and refreshing, enhancing the product's appeal.

# Ad summary The ad features a customer testimonial for Brain Guard +. The testimonial, provided in text overlay, details the customer's struggle with memory and word recall before taking the supplement. The overlayed testimonial shares how Brain Guard + has positively affected her life. The ad is set against a backdrop of calming ocean waves to capture the viewer's attention. # Brand positioning The Brain Guard + brand is presented as a solution for those experiencing brain fog and memory issues. Positioned as a fast-acting supplement that delivers noticeable results within a week, the brand offers hope to those struggling with cognitive decline. The brand directly opposes the norm of waiting months for results from similar products, emphasizing its quick effectiveness as a key differentiator. The tone is supportive and empathetic, aligning with the values of improved cognitive function and overall well-being, rather than focusing on lifestyle or aesthetic appeal. It aims to occupy the space of an effective, rapid-acting cognitive enhancer in the consumer's mind. # Product Brain Guard + is presented as a dietary supplement aimed at improving cognitive function and memory. The product is intended for individuals experiencing brain fog and difficulty with word recall, particularly those who are desperate for a solution. The ad highlights the product's USP as providing noticeable results within a week, addressing the purchase barrier of long waiting times associated with other cognitive enhancement products. The product is worth trying or buying because it offers a fast solution to brain fog and memory issues, helping users to regain their cognitive abilities and thrive in their daily lives. # Visual style The ad has a simple, lo-fi aesthetic with a single, static shot. The ocean backdrop is natural and calming. The text overlay is clean and easy to read. The static shot paired with the customer quote gives it a genuine feel. The pacing is slow and deliberate, focusing on the content of the testimonial, with no edits. Production quality is simple, emphasizing the message. # Hooks Text overlay: 00:00–00:11 "About a week into taking it, I noticed I wasn't reaching for words anymore" Visual: 00:00–00:11 The shot is a stationary, medium shot of the ocean at sunset. The water is calm, with gentle waves lapping. The sky is pale pink and orange. Overlaid on the shot is a large block of text containing a customer testimonial. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of cognitive decline and memory issues, specifically struggling with word recall and brain fog: "I'd walk into meetings and forget what I was going to say. Terrifying." # Value propositions - Fast results: "Within a week, words came easier" - You've got nothing to lose # Benefits - Words came easier - I was remembering again # Features - Verified customer testimonial # Call to action None used. # Social proof - "About a week into taking it, I noticed I wasn't reaching for words anymore" – Julie T., verified customer - "I'm thriving at my job now." – Julie T., verified customer # Point of view - Customer 100% – The entire ad is presented from the customer’s perspective through a written testimonial, sharing the positive experience with the product Brain Guard +. # Storyline - 00:00–00:11 00:00–00:11 The ad begins with a static shot of gentle ocean waves, with a text overlay featuring a testimonial from a verified customer of Brain Guard +. The visual of the ocean waves aims to create a calm and trustworthy environment for the information being provided. The testimonial details how Brain Guard + helped the customer after she struggled with memory loss.

# Ad summary This ad promotes a creatine supplement by Bend Beauty, highlighting its benefits for moms. The ad features a hand preparing the supplement drink and lists five key benefits, including faster workout recovery, lean muscle definition, brain health support, healthy blood pressure support, and increased strength when paired with Taurine. # Brand positioning Bend Beauty is presented as a brand offering health supplements tailored for women, specifically mothers. The brand emphasizes functional benefits such as workout recovery, muscle definition, brain health, and blood pressure support, positioning itself as a provider of science-backed supplements that fit into a busy mom's lifestyle. The brand aims to occupy a space in the consumer's mind as a reliable source for enhancing physical and cognitive well-being, with a focus on practical and health-oriented outcomes. # Product The featured product is Bend Beauty's creatine+ supplement, designed to support the health and fitness needs of mothers. It is presented as a powder that can be mixed into a drink. The supplement is highlighted for five key benefits: faster recovery after workouts, lean muscle definition without looking bulky, essential support for brain health, support for healthy blood pressure, and increased strength in just two weeks when paired with Taurine. The product is packaged in individual serving packets for easy use. The ad emphasizes the supplement's ability to enhance physical and cognitive functions, making it a worthwhile addition to a mom's daily routine. # Visual style The ad has a clean, bright aesthetic with a focus on product visibility. The editing is simple with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent, with cuts timed to the music. # Hooks Text overlay: 00:00–00:06 Why all moms need creatine+ / 00:00–00:06 1. You'll recover faster after workouts while taking it* / 00:00–00:06 2. You'll see lean muscle definition, without looking bulky* / 00:00–00:06 3. It is essential for your brain health* / 00:00–00:06 4. It can help support healthy blood pressure* / 00:00–00:06 5. Paired with Taurine, it will increase your strength in just 2 weeks*+ / 00:00–00:06 *Results assume daily use and are considered based on studies on creatine. / 00:00–00:06 +Taurine is naturally produced in the body and is considered safe. Visual: 00:00–00:01 A hand unscrews the silver lid of a clear glass water bottle. The background is a gray countertop and a pink box of Bend Beauty creatine+ supplement packets. / 00:01–00:02 A hand opens a pink box of Bend Beauty creatine+ supplement packets, revealing individual packets inside. / 00:02–00:03 A hand pours the powder from a Bend Beauty creatine+ supplement packet into the clear glass water bottle. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of moms needing a supplement that supports their overall health and fitness without causing unwanted bulk. The ad states, "You'll see lean muscle definition, without looking bulky." # Value propositions - Faster workout recovery: "You'll recover faster after workouts while taking it" - Lean muscle definition without bulk: "You'll see lean muscle definition, without looking bulky" - Brain health support: "It is essential for your brain health" - Healthy blood pressure support: "It can help support healthy blood pressure" - Increased strength in 2 weeks: "Paired with Taurine, it will increase your strength in just 2 weeks" # Benefits - You'll recover faster after workouts while taking it - You'll see lean muscle definition, without looking bulky - It is essential for your brain health - It can help support healthy blood pressure - Paired with Taurine, it will increase your strength in just 2 weeks # Features - Creatine+ - Paired with Taurine # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a user demonstrating the product. # Storyline - 00:00–00:01 A hand opens a clear glass water bottle with a silver lid. - 00:01–00:02 The hand opens a box of Bend Beauty creatine+ supplement packets. - 00:02–00:03 The hand pours the supplement powder into the water bottle. - 00:03–00:04 The bottle, now filled with a pink liquid, is placed on a dark countertop next to the box of supplement packets. - 00:04–00:05 The hand holds up a single packet of the creatine+ supplement. - 00:05–00:06 The bottle is shown again.

# Ad summary The ad features a quote from a 51 year old customer who discovered brain guard+ and regained memory after her mother passed. The woman says that a week into taking brain guard+ she was able to thrive at her new position and that the product literally changed her life and saved her memory. # Brand positioning The ad promotes mindbodygreen as a brand offering brain guard+, a dietary supplement designed to enhance mental clarity, recall, and learning. The brand positions itself as a provider of solutions for memory and cognitive function, targeting individuals experiencing memory loss or seeking to improve their cognitive abilities. The brand's focus is functional, aiming to provide tangible benefits such as improved memory and mental clarity. # Product The product featured is mindbodygreen's brain guard+, a dietary supplement designed to enhance mental clarity, recall, and learning. It is presented as a solution for individuals experiencing memory loss, as highlighted by the customer testimonial. The supplement is available in capsule form, with 60 capsules per container, and is intended for daily use. The key selling point is its ability to improve memory and cognitive function, as claimed by the customer who states it "literally changed my life and saved my memory." The ad addresses the purchase barrier of skepticism by featuring a personal testimonial from a 51-year-old customer, aiming to build trust and credibility. # Visual style The ad features a testimonial-style layout with a black and white filter. The visual motif is a customer testimonial, with a quote overlaid on an image of the product and the person giving the testimonial. The image treatment includes a black and white filter, which gives the ad a classic and timeless feel. The typography integration is clean and legible, ensuring the message is easily scannable. # Hooks Headline: “About a week into taking it, I noticed I was not reaching for words anymore…I was remembering again. If not for this product, I would never have been able to thrive at my new position. This product literally changed my life and saved my memory.” # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of memory loss and cognitive decline, as highlighted by the customer who mentions "not reaching for words anymore." This suggests a struggle with recall and mental clarity. # Value propositions - mental clarity & recall - enhanced learning - saving memory # Benefits - This product literally changed my life and saved my memory. # Features - + mental clarity & recall - + enhanced learning # Call to action None used. # Social proof - “About a week into taking it, I noticed I was not reaching for words anymore…I was remembering again. If not for this product, I would never have been able to thrive at my new position. This product literally changed my life and saved my memory.” – Julie T. # Point of view - Customer: The testimonial from Julie T. shares her personal experience and the positive impact of the product on her memory and life. - Brand: The presentation of the product and branding elements promotes the supplement and highlights its benefits. # Storyline - The ad opens with a testimonial from Julie T., a customer who shares her positive experience with brain guard+. She recounts how the product helped her regain memory and thrive in her new position. This is intended to immediately capture the viewer's attention by showcasing a real-life success story from the customer's perspective. - The ad provides specific details about Julie T., including her age (51) and how she discovered brain guard+ through Dr. Leaf. This adds credibility to her testimonial and positions the product as a solution for memory loss, particularly after a significant life event such as the loss of her mother. This information is presented from the brand's perspective to provide context and validation for the testimonial.

# Ad summary The ad is formatted as a screenshot of a social media post by Leslie Schlachter PA-C, recommending creatine brain+ from mindbodygreen for sharper focus and cognitive edge. # Brand positioning mindbodygreen is positioned as a brand focused on cognitive enhancement and brain health, offering supplements that cater to individuals seeking improved focus and cognitive performance. The brand aligns with a lifestyle that prioritizes mental acuity and cognitive function, potentially appealing to professionals and individuals in demanding fields, such as neurosurgery. The brand distinguishes itself by offering a specific formulation, creatine brain+, that targets brain health and cognitive enhancement, moving beyond general health and wellness supplements. # Product The featured product is creatine brain+ from mindbodygreen. It's a supplement containing 5g of creatine and 500mg of Cognizin, designed to enhance focus and cognitive edge. The advertisement emphasizes its benefit for individuals requiring sharp mental performance, specifically mentioning neurosurgery PAs. The product addresses the need for brain nourishment and highlights that the brain consumes a significant portion of the body's energy, suggesting that creatine supplementation can support cognitive function. The ad positions the product as a solution for those seeking to optimize their cognitive abilities and avoid subpar cognition. # Visual style The ad uses a screenshot format that imitates a social media post. The aesthetic is clean, minimalist, and text-heavy, with a focus on readability. The only visual elements are the profile picture and verified badge, emphasizing the message's source. The overall style aims to blend in with organic social media content, enhancing the ad's authenticity. # Hooks Headline: I'm sorry, but people need to know that your brain is hungry for creatine too. # Funnel stage Consideration # Pain points The ad addresses the problem of subpar cognition and insufficient brain nourishment, highlighted by the statement: 'Stop accepting subpar cognition.' # Value propositions - Creatine Brain+ is the formula your brain's been waiting for. - It's 5g creatine and 500mg Cognizin combined to give me the sharper focus and cognitive edge I need as a neurosurgery PA. # Benefits - sharper focus - cognitive edge # Features - 5g creatine - 500mg Cognizin # Call to action None used. # Social proof - I recommend creatine brain+ from mindbodygreen. It's 5g creatine and 500mg Cognizin combined to give me the sharper focus and cognitive edge I need as a neurosurgery PA. # Point of view - External source: The entire post is conveyed from the perspective of Leslie Schlachter PA-C, a medical professional. This is evident through the inclusion of her name, title, social media handle, and profile picture, enhancing credibility and trustworthiness. # Storyline - A medical professional, Leslie Schlachter PA-C, shares a personal recommendation. This creates trust by associating the brand with a credible source and suggesting that the product is effective and safe. - The post transitions to an educational phase, explaining the importance of creatine for brain function by stating the fact that the brain consumes 20% of the body's total energy. This is intended to highlight the need for adequate brain nourishment. - The PA-C recommends creatine brain+ from mindbodygreen, describing the dosage (5g creatine and 500mg Cognizin) and benefits (sharper focus and cognitive edge). This demonstrates the PA-C's endorsement and firsthand experience, further increasing the product's credibility. - The post closes with a direct statement: 'Stop accepting subpar cognition. This is the formula your brain's been waiting for.' This encourages the audience to take action and positions the product as a necessary solution for cognitive enhancement.

# Ad summary This is a paid social media ad for mindbodygreen's brain guard+ supplement. It features a woman holding the product and claiming that it keeps her brain young in her 50s. The ad also lists three benefits of the supplement: improved stress response, enhanced mental clarity, and improved overall memory. # Brand positioning mindbodygreen is presented as a wellness company focused on science-backed nutritional supplements. The brand positions itself as a provider of solutions for maintaining cognitive health and overall well-being. The brand targets health-conscious consumers who want to proactively manage their cognitive function and address age-related concerns. The brand aims to occupy the space of a trusted source for premium supplements that offer tangible benefits, supported by clinical science. # Product The product featured is mindbodygreen's brain guard+, a dietary supplement designed to support cognitive function. It is presented in an amber-colored bottle containing capsules. The ad highlights three key benefits: it improves stress response on day 1, enhances mental clarity in 4 weeks, and improves overall memory in 12 weeks. The supplement targets individuals looking to maintain or improve their cognitive abilities, particularly those in their 50s. The ad addresses potential purchase barriers by providing specific timeframes for when users can expect to see results. The product is positioned as an evidence-based solution rooted in clinical science. # Visual style The ad has a clean and polished aesthetic. The image is well-lit and professionally shot, giving it a high-quality feel. The color palette is soft and muted, with neutral background tones and a pop of color from the product bottle. The typography is clean and legible, and the overall design is simple and uncluttered. The image treatment includes background blurring to focus attention on the woman and the product. The ad mimics a native in-feed style, making it easily scannable and appealing to social media users. # Hooks Headline: How I keep my brain young in my 50s # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of maintaining cognitive function and brain health as one ages. The woman in the ad states, "How I keep my brain young in my 50s." # Value propositions - Improve stress response on day 1† - Enhance mental clarity in 4 weeks† - Improve overall memory in 12 weeks† # Benefits - Improve stress response on day 1† - Enhance mental clarity in 4 weeks† - Improve overall memory in 12 weeks† # Features - advanced nootropics formula - mental clarity & focus - enhanced learning power - protective, fighting free radicals - dietary supplement # Call to action None used. # Point of view - Customer: The headline and the image of the woman holding the product create a customer POV, suggesting a personal endorsement of the product's efficacy. - Brand: The bulleted points listing the benefits and the disclaimer about results present the brand's perspective on the product's features and scientific backing. # Storyline - The ad begins with a title that reads, "How I keep my brain young in my 50s," which introduces the core theme of maintaining cognitive health as one ages. This statement is told from the perspective of a customer who is sharing a personal testimonial to resonate with the target demographic of individuals in their 50s or older. The intention is to immediately capture the audience's attention by addressing a common concern related to aging and cognitive function. - Next, the woman in the image is holding the product up for the camera. This highlights the product as a solution to help her keep her brain young. The brand is communicating that the product is essential to the woman's cognitive health. - The ad includes three bulleted claims that the product provides: "Improve stress response on day 1," "Enhance mental clarity in 4 weeks," and "Improve overall memory in 12 weeks." These statements, told from the brand's perspective, provide the audience with specific benefits and timeframes to make the product more tangible and persuasive, suggesting a clear path to cognitive improvement with measurable results. - The ad concludes with a disclaimer that states, "Benefits assume daily use and are evidence-based estimates rooted in clinical science at the ingredient level. Individual results may vary." This message, communicated by the brand, is intended to manage expectations by acknowledging the importance of consistent product use and individual variability in results, while also reinforcing the product's basis in scientific research to enhance credibility.

# Ad summary This image ad presents a health plan for lean muscle growth in 2026, provided by Dr. Ana Maria Kausel, targeting women in menopause to build strong muscles through exercise and creatine supplementation. # Brand positioning The brand is positioned as an expert health resource providing advice for maintaining physical strength and muscle mass, particularly during menopause. The brand aims to occupy the space of a trusted advisor, providing actionable plans rather than just selling products. The tone is professional and informative, aligning with a health-conscious lifestyle. The brand pushes against the notion that muscle strength declines naturally with age, especially during menopause, by offering a proactive approach. It prioritizes functional benefits such as strength and energy through targeted exercise and supplementation. # Product The ad features a health and fitness plan focused on building lean muscle mass, particularly for women during menopause. The plan includes strength training 3-4 times per week and daily creatine with taurine+ supplementation. The ad addresses the common concern of muscle loss and decreased energy associated with menopause. It highlights the benefits of faster recovery and increased strength and energy throughout the year. The product is for anyone who wants to build lean muscle mass, and is especially positioned to support women going through menopause. # Visual style The ad utilizes a clean, minimalist design resembling a social media post, specifically mimicking the layout of a tweet or a similar platform update. The production quality appears to be a simple screenshot or screen capture. The visual motif is a straightforward text-based presentation with a focus on providing information directly. There is no image treatment beyond basic clarity. The typography is integrated in a way that is clean and legible, resembling platform-native fonts. The style contrasts slightly with typical high-design ads, opting for a more authentic, informational feel. # Hooks Headline: Plan para aumentar la masa muscular magra en 2026* # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the struggle with muscle loss and decreased energy levels, particularly during menopause, which can affect physical strength and overall well-being. "Objetivo: Músculos fuertes incluso durante la menopausia 💪" # Value propositions - Lean muscle growth: Achieved through a structured plan combining exercise and supplements - Menopause support: Strong muscles maintained even during menopause through targeted fitness and supplementation - Increased energy and faster recovery: Achieved through creatine and taurine supplementation combined with regular strength training # Benefits - Aumentar la masa muscular magra - Músculos fuertes incluso durante la menopausia - Recupérate más rápido - Aumenta tu fuerza y energía este año* # Features - Entrena fuerza 3-4 veces por semana - Creatine with taurine+ a diario - Recupérate más rápido - Aumenta tu fuerza y energía este año* # Call to action None used. # Social proof - Dr. Ana María Kausel # Point of view - Brand: The ad starts with a social media profile, which provides credibility and a sense of authority through the name and verified checkmark, typical of brand-driven content. - Customer: The bulleted plan for increasing muscle mass shows a focus on providing direct benefits and actionable steps, addressing the customer's desire for physical improvement. - Brand: The objective to build strong muscles during menopause reinforces the overall message and aligns with the brand's mission, reflecting a brand-centric perspective. # Storyline - The ad begins by establishing credibility with Dr. Ana María Kausel's name, social media handle, and verified checkmark. This is intended to build trust through authority. The viewer experiences this through the brand's point of view. - The message then transitions to a plan for increasing lean muscle mass by 2026, which introduces the topic and creates a sense of progression towards a goal. The viewer experiences this from a broader, brand-informed perspective. - Next, the ad breaks down the plan into actionable steps: strength training, creatine with taurine+ supplementation, faster recovery, and increased energy. This shows the specific actions required, conveying a direct action and benefit message. The audience experiences this from a customer-focused perspective, learning how to achieve the desired result. - The ad concludes by stating the objective of building strong muscles even during menopause. This reinforces the plan's purpose and targets a specific demographic. This part of the story is framed from the brand's perspective, emphasizing its commitment to supporting women during menopause.