How Hawke Media Advertises on Meta

# Ad summary This ad promotes Hawke Media's Generative Engine Optimization (GEO) services. The ad features a man in an office setting explaining how Hawke Media can help businesses optimize their online presence to show up in AI search results. # Brand positioning Hawke Media is presented as a cutting-edge marketing agency that helps businesses stay ahead of the curve in the ever-evolving digital landscape. The brand positions itself as an expert in Generative Engine Optimization (GEO), a new approach to optimizing online presence for AI search results. Hawke Media aims to occupy the space of an innovative and forward-thinking partner that helps businesses future-proof their marketing strategies in the age of AI. The brand aligns with values of innovation, expertise, and future-readiness. It pushes against the norm of traditional SEO practices by focusing on AI-driven optimization. The brand positioning is functional, emphasizing performance and strategic advantage. # Product Hawke Media offers Generative Engine Optimization (GEO) services to help businesses optimize their online presence for AI search results. The service includes a full audit of a business's current GEO efforts, optimization and fixing of broken areas on the website, and creation of new content to improve visibility in AI search. The product is for businesses that want to future-proof their marketing strategies and stay ahead of the curve in the age of AI. The USP is the focus on AI-driven optimization, which is presented as the new forefront of marketing. The ad addresses the purchase barrier of uncertainty about how to adapt to the changing digital landscape by offering a comprehensive solution to optimize for AI search. # Visual style The ad has a polished, professional aesthetic with a clean and well-lit environment. The editing style is static, with no camera movement or transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with a moderate tempo. # Hooks Spoken: 00:00–00:03: There's always something that is the new forefront of where you can really get an advantage. Text overlay: 00:00–00:04: THERE'S ALWAYS SOMETHING THAT IS THE NEW FOREFRONT OF WHERE YOU CAN REALLY GET AN ADVANTAGE Visual: 00:00–00:03: A man with fair skin, light brown hair, and a trimmed beard is centered in the frame from the chest up. He wears a white t-shirt and a white baseball cap with a red bird logo. He gestures with his hands as he speaks. The background is a shelf with various items, including books, awards, and decorative objects. The lighting is bright and even. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses are struggling to adapt to the changing digital landscape and are unsure how to optimize their online presence for AI search results. "There's always something that is the new forefront of where you can really get an advantage." # Value propositions - Generative Engine Optimization (GEO) is the new forefront of where you can really get an advantage. - Hawke Media helps businesses future-proof their marketing strategies in the age of AI. # Benefits - Show up in LLMs - Future-proofing for a new AI world # Features - Full audit of GEO efforts - Optimization and fixing of broken areas - Creation of new content # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered by a representative of Hawke Media, presenting the brand's services and expertise. # Storyline - 00:00–00:06 The man introduces the concept of Generative Engine Optimization (GEO) as the new forefront of gaining an advantage. - 00:06–00:11 He explains that Hawke Media conducts a full audit of a business's GEO efforts to improve visibility in Large Language Models (LLMs). - 00:11–00:14 He states that Hawke Media optimizes and fixes broken areas on the website. - 00:14–00:20 He says that Hawke Media creates new content to improve AI visibility and future-proof the business.

# Ad summary This ad uses a visual of a search bar query to highlight a problem, and an image of a hawk, implying a competitor is already taking advantage of the problem. # Brand positioning This ad is for a brand that helps other brands show up in AI chatbot conversations. The brand helps its clients gain an advantage over their competitors by optimizing their content for AI chatbot searches. The brand presents itself as an essential tool for businesses looking to stay competitive in the rapidly evolving digital landscape, particularly in the realm of AI-driven interactions. # Product This ad promotes a service that helps brands increase their visibility in AI chatbot conversations. The service ensures that when users ask AI chatbots for recommendations or information related to a specific industry, the brand's name and products are among the top results. It addresses the challenge of remaining relevant in the age of AI-driven search and customer interactions, positioning itself as the solution to being overshadowed by competitors in these emerging digital spaces. # Visual style The ad has a clean, minimalist style. The design is simple and direct, featuring flat graphics and a limited color palette. The use of a basic sans-serif typeface and straightforward layout gives it a modern, digital feel, likely aimed to quickly capture attention in a fast-scrolling environment. # Hooks Headline: Are you showing up in AI chatbot conversations? # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the fear of being irrelevant in emerging AI chatbot conversations. The ad copy states, "Your competitor is," suggesting that if you are not showing up in AI chatbot conversations, your competitor is already doing so, leaving you behind. # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV appears in the opening question, "Are you showing up in AI chatbot conversations?" and the closing statement "Your competitor is." It is designed to instill concern and present the company as the solution. - Customer: This POV is visible in the search bar showing "what are the best new clothing brands for men?". This represents a user's search query, illustrating a common scenario where AI chatbots are used to seek recommendations. # Storyline - The ad opens by asking, "Are you showing up in AI chatbot conversations?" From the brand's POV, this question aims to capture the viewer's attention and highlight a potential gap in their marketing strategy. - Next, a search bar with the query "what are the best new clothing brands for men?" is displayed, from a customer POV. The goal is to show a real-world scenario where customers are actively seeking recommendations via AI chatbots. - The ad concludes with the phrase "Your competitor is." accompanied by an image of a hawk, from the brand's POV. The ad implies that the competitor is already optimizing their content for AI chatbot conversations, thus capturing the attention of potential customers, and if you do not do the same, you are missing out.

# Ad summary This ad makes the bold claim that the future of SEO isn't geo and presents robot hands. # Brand positioning The brand, though not explicitly named in the ad, is presented as a forward-thinking leader in the SEO space. The ad disrupts conventional SEO practices, suggesting a shift away from geographical targeting ('GEO') towards a more innovative approach. The brand embodies values of innovation, technological advancement, and a commitment to staying ahead of industry trends. This positioning challenges the status quo in the SEO category, portraying the brand as a pioneer guiding the future of search engine optimization. The visual presence of robotic hands further emphasizes the brand's focus on advanced technology and futuristic solutions. # Product The product being advertised is not explicitly detailed, but it is implied to be an SEO solution or service that moves beyond traditional geographical optimization strategies. The ad suggests that this product offers a more advanced, future-oriented approach to SEO. The advertisement targets users who want to be ahead of the curve in the SEO space and are looking for an innovative way to optimize their online presence. The unique selling proposition (USP) is its futuristic approach and its move away from 'GEO,' implying it offers more effective or modern SEO techniques. By not focusing on geographical targeting, the product addresses the potential limitations of location-based SEO, suggesting a more comprehensive or efficient method. # Visual style The ad features a modern, minimalist aesthetic with a bold color palette and futuristic imagery. The production quality appears highly polished, with clean lines and smooth gradients. The visual motif of robotic hands adds a technological, cutting-edge feel, while the simple typography is clean and legible. The image treatment includes background removal and careful lighting to highlight the sleekness of the robotic hands. The style leans towards a disruptive approach, contrasting with more traditional SEO visuals and aiming to capture attention through its unique and somewhat unsettling imagery. # Hooks Headline: The future of SEO isn't GEO. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that current SEO strategies overly focus on geographical targeting ('GEO'). # Call to action None used. # Point of view - Brand: The ad's headline represents the brand's perspective by stating their belief in the future of SEO tactics. - Visuals: The robotic hands visual represents an ambiguous perspective. # Storyline - The ad opens with a bold statement: 'The future of SEO isn't GEO.' This declarative introduction immediately challenges the conventional approach to search engine optimization, which often relies heavily on geographical targeting. The message is from the brand's perspective, positioning it as a thought leader that understands the evolving landscape of SEO and knows that the future lies in an alternative direction. - The visual of robotic hands conveys the brand's message of embracing new technology in the SEO space. The imagery signals an innovative path forward. The robotic hands are presented from an ambiguous perspective.

# Ad summary This ad discusses the importance of optimizing your company to show up when customers go to AI and ask questions. The ad introduces the concept of GEO, which is optimizing your company to show up when customers go to AI and ask questions. The ad claims that most brands are still just doing SEO, which is a great way to fall off and not actually get those customers. # Brand positioning Hawke Media is presented as a company that helps brands optimize their online presence to appear when customers use AI for purchase decisions. The brand positions itself as forward-thinking and innovative, pushing against the norm of traditional SEO practices. It aims to occupy the space of a modern marketing solution provider, aligning with values of adaptability and relevance in the evolving digital landscape. The brand's tone is confident and expert, suggesting they are at the forefront of marketing trends and can guide businesses to success in the age of AI. # Product The ad promotes Hawke Media's services in optimizing a company's online presence to appear when customers use AI for purchase decisions. This service, referred to as GEO (Generative Engine Optimization), is presented as a modern alternative to traditional SEO. It is designed for brands that want to stay relevant and visible in the age of AI, ensuring they are among the top results when customers ask AI questions. The USP is the ability to "own the new front page of the internet" by being optimized for AI search. The ad addresses the purchase barrier of outdated SEO practices by positioning GEO as the solution to avoid falling off and missing out on potential customers. # Visual style The ad has a polished, professional aesthetic with a clean and well-lit environment. The editing style is static, with no cuts or transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with the speaker delivering information at a steady rate. The audio-visual sync is smooth, with the text overlays timed to the speaker's lines. # Hooks Spoken: 00:00-00:04 More than half of consumers now ask AI, like ChatGPT, when they're making a purchase decision. Text overlay: HALF OF / NOW ASK AI / LIKE CHATGPT / DECISION Visual: 00:00–00:04: A man is sitting at a desk in front of a shelf. The shelf is decorated with various items, including a trophy, a license plate that reads "HAWKE", and a framed picture. The man is wearing a white long-sleeve shirt and a white baseball cap with a red logo. He has a microphone clipped to his shirt. He is looking directly at the camera and speaking. To the left of the man is a globe. To the right of the man is a white mug with the Hawke Media logo on it. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that traditional SEO is no longer sufficient in the age of AI, leading to brands falling off and not getting those customers. # Value propositions - GEO allows you to own the new front page of the internet by optimizing your company to show up when customers go to AI and ask questions. # Benefits - Own the new front page of the internet. # Features - GEO (Generative Engine Optimization): Optimizing your company to show up when customers go to AI and ask questions. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is told from the brand's perspective, with the speaker representing Hawke Media and promoting their services. # Storyline - 00:00–00:04 More than half of consumers now ask AI, like ChatGPT, when they're making a purchase decision. - 00:00–00:04 This statement is presented from the brand's perspective, highlighting a shift in consumer behavior towards using AI for purchase decisions. The intention is to establish the relevance of AI in the customer journey and set the stage for the brand's solution. - 00:04–00:12 Which means the fact that most brands are still just doing SEO is a great way to fall off and not actually get those customers. - 00:04–00:12 This is a continuation of the brand's perspective, emphasizing the inadequacy of traditional SEO in the current landscape. The message is intended to create a sense of urgency and highlight the risk of sticking to outdated practices. - 00:12–00:18 So now we have what's called GEO, and what it is is optimizing your company to show up when they go to AI and ask questions. - 00:12–00:18 The brand introduces its solution, GEO, positioning it as the answer to the problem of outdated SEO. The intention is to present GEO as a modern, effective way to stay visible and relevant in the age of AI. - 00:18–00:22 And we're helping brands do it and own the new front page of the internet. - 00:18–00:22 The brand concludes by reinforcing its role as a facilitator, helping brands implement GEO and achieve online visibility. The message is intended to instill confidence in the brand's ability to deliver results and position them as a leader in the field.

# Ad summary This image ad promotes a happy hour event called "Madness at the Nest" hosted at Hawke on April 7th from 6-8pm. The event is sponsored by Klaviyo and PostPilot. # Brand positioning This ad positions Hawke as a hub for engaging events and social gatherings. By hosting "Madness at the Nest," a happy hour event, Hawke aligns its brand with enjoyable experiences and community engagement. The event's theme, possibly related to sports or a competition, suggests a lively and energetic atmosphere, inviting customers to associate Hawke with fun and excitement. The collaboration with sponsors like Klaviyo and PostPilot implies that Hawke also fosters valuable relationships with other prominent businesses, further enhancing its reputation and appeal. # Product The product being advertised is a happy hour event called "Madness at the Nest," held at 2415 Michigan Avenue, Santa Monica, CA 90404, on April 7th from 6-8PM. This event is presented as an opportunity to socialize and unwind. The phrase "A HAPPY HOUR EVENT" underlines its casual and enjoyable nature, suggesting a relaxed atmosphere where attendees can connect with others. The event is sponsored by Klaviyo and PostPilot. This sponsorship not only supports the event but also adds credibility, potentially attracting individuals interested in networking or learning more about these companies. # Visual style The ad features a dynamic and energetic visual style. The use of bright text and contrasting colors against a dimly lit stadium background creates a sense of excitement and anticipation. The shield shape and bracket shapes add a sporty, competitive edge, aligning with the event's theme. The overall design is polished, with clean fonts and well-defined shapes, giving it a professional yet engaging look. # Hooks Headline: MADNESS AT THE NEST # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action RSVP NOW (in red rounded-rectangle button) # Point of view - Brand: The entire ad is structured from the perspective of the brand, promoting its event and highlighting relevant details such as the date, time, location, and sponsors. # Storyline - The ad starts by announcing "FIRST TUESDAYS AT HAWKE," immediately informing the audience about a recurring event and its location. This is from the brand's perspective, aiming to establish a consistent and familiar gathering point. - The central focus is on the event's name, "MADNESS AT THE NEST," which is presented prominently along with the description "A HAPPY HOUR EVENT." The brand uses this to convey the theme and type of gathering to potential attendees, suggesting a mix of excitement and relaxation. - The ad provides the specific details of the event, including the date "APR 7 • 6-8PM" and a call to action, "RSVP NOW." The brand wants to ensure the audience has all the necessary information to attend and encourages immediate action. - The ad mentions that the event is "SPONSORED BY" Klaviyo and PostPilot. The brand is emphasizing credibility and broadening appeal by associating itself with well-known companies. - The ad concludes with the address "2415 MICHIGAN AVENUE, SANTA MONICA, CA 90404," ensuring the audience knows exactly where to find the event. This is from the brand's POV and is strictly informational.

# Ad summary This ad is promoting a happy hour event called "Madness at the Nest" hosted by Hawke Media, taking place on April 7 from 6-8 PM. The event is sponsored by Klaviyo and PostPilot and held at Hawke's Santa Monica office. # Brand positioning Hawke Media is positioned as a host for engaging social events in the digital marketing and advertising space. The brand is conveyed as a business that is at the forefront of modern tech, advertising, and digital marketing. As a marketing agency, hosting "Madness at the Nest" implies a desire to foster relationships within the industry, attract talent, and engage with their community. The event theme, combined with the sports arena backdrop, might suggest an energetic, competitive, and team-oriented atmosphere. # Product The "Madness at the Nest" event is a happy hour hosted by Hawke Media. The event is presented as an opportunity for attendees to network and socialize, with a theme related to sports, as implied by the event's title and the sports arena backdrop. The event is scheduled for April 7 from 6-8 PM at Hawke's office in Santa Monica, California. It is sponsored by Klaviyo and PostPilot, suggesting an association with established tech and marketing platforms. The event is clearly for professionals or individuals interested in marketing, technology, and networking. # Visual style The ad has a promotional, event-driven aesthetic, combining a blurred background image with bold, attention-grabbing typography. The design uses a high-contrast color scheme and a layout that prioritizes scannability and clear communication of key information. The sports arena background suggests an energetic, competitive atmosphere, aligning with the event's theme. The design balances the visual elements with the text to create a cohesive and engaging image, with a platform-native feel suitable for in-feed advertising. # Hooks Headline: MADNESS AT THE NEST # Funnel stage Top of funnel (Awareness) # Pain points None used. # Benefits - A Happy Hour Event # Call to action RSVP NOW # Social proof - The event is "SPONSORED BY" Klaviyo and PostPilot, lending credibility to the event through association with established companies. # Point of view - Brand: Hawke Media is hosting an event at their location, as indicated by the company logo and address at the top and bottom of the ad, presenting the event from the brand's perspective. - Customer: The event details (date, time, RSVP prompt) are designed to inform and encourage participation, addressing the viewer directly and providing them with the information needed to attend. - External source: The sponsor logos (Klaviyo and PostPilot) suggest endorsement and support from other companies, lending credibility and promoting the event through association with reputable partners. # Storyline - The image first establishes that this event is "First Tuesdays at Hawke", positioning it as a recurring occasion. This recurring event can help with building brand recognition and community for the brand. - The ad then announces the main event, "Madness at the Nest", immediately grabbing attention with a bold, exciting title. This is intended to attract the viewer's interest and set the tone for a high-energy, engaging event. - It specifies that this event is a "Happy Hour Event", providing additional context and clarifying the event type for those interested. This sets the expectation that the event will be casual, social, and involve drinks. - The ad provides the date and time, "Apr 7 • 6-8PM," and prompts action with "RSVP NOW," giving the necessary details for people to attend and encouraging immediate registration. This is the user's perspective, providing a directive and crucial information to facilitate event participation. - The ad acknowledges that this event is "SPONSORED BY" Klaviyo and PostPilot, adding credibility and implying industry connections. This gives the audience an outside perspective, indicating the value and support that the event has and increasing the overall impression of the event. - The ad concludes by listing the address for the Hawke Media office. This provides essential logistical information and gives the user all the information needed to attend.

# Ad summary This ad announces the return of the HawkeFest conference and encourages viewers to apply to attend. The ad uses imagery of castles, knights, and renaissance era art to create a sense of excitement. # Brand positioning This ad presents HawkeFest as an 'anti-conference,' suggesting it breaks from the norms of traditional conferences by offering a unique experience. It aligns with values of innovation, forward-thinking, and the pursuit of an 'edge,' positioning itself as a Renaissance event for sharpening one's skills and knowledge. The brand aims to occupy a space for professionals seeking more than typical conference content, promising a bolder and more transformative event. # Product The product being advertised is the HawkeFest conference, returning on October 1st at the Santa Monica Pier. It is described as an 'anti-conference,' implying a departure from conventional conference structures and experiences. The conference aims to provide attendees with the opportunity to 'sharpen your edge.' It is positioned as a Renaissance event for professionals seeking more than typical conference content. # Visual style The ad has a hybrid aesthetic, blending high-end production quality with historical visual motifs and Renaissance imagery. The editing style includes static shots and smooth transitions, creating a polished and intriguing feel. The pacing is consistent, maintaining a sense of build-up and anticipation. The audio-visual sync is well-timed, with text and transitions aligned with the music beats. # Hooks Text overlay: 00:00–00:02 THE SAGA / 00:01–00:02 CO / 00:02–00:04 CONTINUES Visual: 00:00–00:03 Extreme close-up of a yellowed page in an old book. A hand holds a gold-rimmed magnifying glass over the page. The book’s text is dark and dense; the shot is well-lit from above. # Funnel stage Top of funnel (Awareness) # Pain points This ad addresses the pain point of traditional conferences feeling uninspired or failing to provide attendees with valuable skills and knowledge, as it presents itself as an “anti-conference.” # Value propositions - HawkeFest is an 'anti-conference,' implying a departure from conventional conference structures and experiences. - HawkeFest aims to provide attendees with the opportunity to 'sharpen your edge.' # Benefits - Sharpen your edge # Features - Anti-conference - October 1st at the Santa Monica Pier # Call to action Apply to Attend # Social proof - None used. # Point of view - Brand 100% – The entire ad uses the official voice of the brand to make claims, announcements, and direct the viewer. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up of a book, with a person using a magnifying glass on the text. The message is to create anticipation for a continuation, suggesting something grand is in motion and needs closer examination. - 00:02–00:07 00:02–00:07 The camera shifts to focus on an old illustration of a town within the book. The text overlay declares that something is 'bigger than ever.' This beat is from the brand's perspective, intending to highlight the scale and impact of the returning event and further building anticipation. - 00:07–00:11 00:07–00:11 The ad transitions to a distant shot of a castle shrouded in fog, with the text announcing 'The Renaissance is coming.' This is from the brand's perspective, conveying that the event is significant and transformative, aligning it with a period of rebirth and innovation. - 00:11–00:15 00:11–00:15 Next, the ad shows a time-lapse of storm clouds. The text reads 'The Anti-Conference Returns.' This continues the brand perspective, reinforcing the unique nature of the event and its return, suggesting a defiant, unconventional approach. - 00:16–00:20 00:16–00:20 The ad shows a black and white close-up of a knight's arm holding a sword, and the text says, 'Sharpen your edge.' This is from the brand's perspective, directly encouraging attendees to refine their skills and knowledge, positioning the event as a means to do so. - 00:20–00:24 00:20–00:24 The ad transitions to a shot of the Santa Monica Pier, with the text specifying 'October 1st at the Santa Monica Pier.' This beat provides essential details and is presented from the brand's perspective, informing the audience of the event's location and timing, making the offer concrete. - 00:24–00:28 00:24–00:28 The ad displays the HawkeFest logo and website with the text 'Apply to Attend.' The overall tone is informational and encouraging, directly guiding the viewer to take the next step and engage with the event.

# Ad summary This ad features a man asking what makes a brand stick in today's market. Another man responds by saying that consumers have gotten so smart with the amount of technology. He says that in order to find something that sticks, it's making sure that there's a reason for it. It's not just another version of something else with nothing else to provide as a benefit or something that's different than the next guy. He says that creating a brand that sticks is creating a foundation and consistency and trust with the consumer and then getting it out to the world, making sure that you're finding your audience where they are. # Brand positioning This ad focuses on the concept of brand building and what makes a brand successful in today's market. The brand aims to occupy the space of being authentic, trustworthy, and providing unique value to consumers. It aligns with values of consistency, trust, and understanding the target audience. The brand pushes against the norm of simply creating another version of something without offering any additional benefits or differentiation. The brand positioning is both functional, emphasizing the importance of providing a reason for the brand's existence, and emotional, highlighting the need for consistency and trust with consumers. # Product This ad does not feature a specific product. Instead, it focuses on the concept of brand building and what makes a brand successful in today's market. The ad emphasizes the importance of providing unique value to consumers, creating a foundation of consistency and trust, and understanding the target audience. It suggests that a successful brand should offer something different than its competitors and provide a clear reason for its existence. The ad addresses the purchase barrier of consumers being overwhelmed with options and seeking brands that offer genuine value and differentiation. # Visual style The ad has a casual and conversational aesthetic, with simple shots of people speaking directly to the camera. The editing style is straightforward, with static shots and smooth transitions. The production quality is decent, with clear audio and visuals. The pacing is consistent, with a moderate tempo. The audio-visual sync is natural, with the visuals matching the spoken content. # Hooks Spoken: 00:00–00:02 What makes a brand stick in today's market? Text overlay: 00:00–00:02 what makes a / 00:00–00:02 brand stick in / 00:01–00:02 today's market? Visual: 00:00–00:02 A man is sitting at a desk in an office setting. He is wearing a white t-shirt, jeans, and a white baseball cap. He is holding a piece of paper and looking down at it. The background includes office furniture, computers, and other office equipment. The camera is stationary and focused on the man. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the challenge of making a brand stand out in today's market, where consumers are overwhelmed with options and have access to a vast amount of information. "Consumers have gotten so smart with the amount of technology." # Value propositions - Creating a brand that sticks is creating a foundation and consistency and trust with the consumer # Call to action None used. # Point of view - Brand 100% – The entire video is told from the brand's point of view, with experts discussing brand building strategies. # Storyline - 00:00–00:02 00:00–00:02 A man is sitting at a desk in an office setting, looking down at a piece of paper. He looks up and asks, "What makes a brand stick in today's market?" The message conveyed is to introduce the topic of brand building and what makes a brand successful. The perspective is from the man asking the question, setting the stage for an expert to provide insights. The tone is inquisitive and conversational, inviting the audience to consider the question. - 00:02–00:16 00:02–00:16 A man is sitting on a couch in a casual setting. He responds by saying, "Man, I mean consumers have gotten so smart with the amount of technology and in order to find something that sticks, it's again making sure that there's a reason for it. It's not just another version of something else with nothing else to provide as a benefit or of something that's different than the next guy." The message conveyed is that consumers are more discerning and brands need to offer unique value. The perspective is from the expert providing insights and advice. The tone is informative and authoritative, establishing credibility. - 00:16–00:25 00:16–00:25 The man on the couch continues, "You know, I think creating a brand that sticks is creating a foundation and consistency and trust with the consumer and then, you know, getting it out to the world, making sure that you're finding your audience where they are." The message conveyed is that building a successful brand requires establishing a strong foundation, consistency, trust, and understanding the target audience. The perspective is from the expert providing actionable steps for brand building. The tone is encouraging and motivational, inspiring viewers to take action.

# Ad summary This ad features an interview where one man asks another man why branding is important. The person being interviewed explains that people buy connections and stories rather than just the product. He argues that a brand is needed to stand out from other similar products. # Brand positioning This ad positions the brand as one that emphasizes the importance of branding for businesses. They believe that branding is essential for businesses to stand out from the competition, create emotional connections with customers, and build a sense of purpose and identity beyond just the product itself. The brand aims to occupy a space in the consumer's mind as a champion of brand building, promoting the idea that strong branding is key to success in today's market. # Product There is no product in the ad. It is focused on the concept of branding. # Visual style The ad has a polished commercial aesthetic with static shots and smooth transitions. The production quality suggests a professionally produced video. The pacing remains consistent throughout the ad. # Hooks Spoken: Male 1: Why is branding important to you? Text overlay: 00:00–00:01 Why is branding / 00:00–00:01 important / 00:01–00:01 to you? Visual: 00:00–00:01 In a brightly lit office space, a man wearing a white t-shirt and blue jeans leans back in a wooden desk chair. The man has short dark hair, and his skin tone appears to be light. He wears a white baseball cap with a red bird on it and a black smartwatch on his left wrist. He is positioned in the lower left corner of the frame. To his right, a wooden table is partially visible with a white paper on top. In the background, there are office cubicles and desks with computer equipment and plants. # Funnel stage Top of funnel (Awareness) # Pain points A business owner's problem is that their product is just another bit of the noise without a brand. # Value propositions - Brand gives you an understanding of why you are doing it - Brand gives you a why behind the logo or the name # Benefits - Standing out from other similar products. # Features - Having a brand # Call to action None used. # Social proof - None used. # Point of view - Customer 50% – The tone of the man being interviewed aligns with the customer due to his tattoos, baseball cap, and relaxed demeanor. - Brand 50% – The official brand tone is used in the form of an expert answering a business question. # Storyline - 00:00–00:01 The ad begins with the man asking why branding is important to you. - 00:01–00:09 00:01–00:09 The man replies that people buy stories and emotional connections. He expresses that people do not buy products anymore. - 00:09–00:13 00:09–00:13 He expands, explaining that there are so many options on Amazon and Target. - 00:13–00:20 00:13–00:20 He says that anyone can create a product and sell some units. - 00:20–00:37 00:20–00:37 He concludes by saying that it is necessary to have a brand to stand out. He says that there has to be a 'why' behind the logo or the name, otherwise, it is just another product.

# Ad summary This image ad is for Hawke Media. The ad features a bull on a red background and text that says, "We helped scale brands like Red Bull. Is your business next?" with a CTA to book a free strategy call. # Brand positioning Hawke Media is presented as a business scaling partner. The brand leverages the success of major brands, such as Red Bull, to position itself as a capable and experienced agency. The company uses a simple aesthetic and clear question to target business owners looking for scaling solutions. # Product The advertised product is a free strategy call with Hawke Media, positioning their expertise as a resource for businesses aiming to scale. The call is presented as a risk-free way for potential clients to explore growth opportunities, and the mention of scaling brands like Red Bull suggests that Hawke Media has a proven track record. The offer targets business owners who need a strategy consultation. # Visual style The ad has a clean and minimalist design with a bold red background. The bull provides an unusual visual element, while the white text and button offer a clean, modern contrast. The overall effect is eye-catching and direct. # Hooks Headline: We helped scale brands like Red Bull. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of business owners who are struggling to scale their brands, but are uncertain of how to accomplish this. # Value propositions - Free strategy call # Benefits - scale brands # Call to action Book a free strategy call # Social proof - "We helped scale brands like Red Bull." # Point of view - Brand: The brand is communicating its past success and offering a risk-free consultation. # Storyline - The ad opens with the statement, "We helped scale brands like Red Bull," immediately establishing Hawke Media's credibility by associating them with a well-known and successful brand. This claim is from the brand's perspective and is designed to capture attention and build trust. - The question "Is your business next?" is posed from the brand's perspective, directly engaging the viewer and prompting them to consider their own business's growth potential. This aims to create a sense of aspiration and possibility for the viewer. - The ad ends with a call to action: "Book a free strategy call," from the brand's perspective, encouraging the viewer to take the next step and engage with Hawke Media. This provides a clear and easy way for potential clients to explore the possibility of scaling their business with Hawke Media's help.

# Ad summary This ad features two men discussing the difference between AI-generated logos and brand systems created by designers. They emphasize that designers create brand systems aligned with messaging and vision, not just pretty pictures and words. # Brand positioning The brand is presented as a design agency that creates comprehensive brand systems, not just logos. It positions itself against the notion that AI can replace human designers, emphasizing the value of strategic thinking and alignment with messaging and vision. The brand aims to occupy the space of a thoughtful, substantive design partner, rather than a mere provider of aesthetically pleasing visuals. It pushes against the trend of AI-generated logos, promoting the idea that true branding requires a deeper understanding of messaging and vision. # Product The product is a comprehensive brand system that goes beyond just a logo. It includes messaging, vision, and other elements that align to create a cohesive brand identity. The brand system is designed for businesses that want more than just a pretty picture or words, but a brand with substance and a clear message. The ad addresses the concern that designers will be replaced by AI, arguing that AI-generated logos lack the strategic thinking and alignment that human designers provide. # Visual style The ad has a casual, conversational aesthetic. The editing style is simple, with static shots and smooth transitions. The production quality is polished, but not overly so, giving it a relatable feel. The pacing is consistent, with a moderate number of cuts per minute. # Hooks Spoken: 00:00–00:03: What's a myth about brand strategy that deserves to be broken? Text overlay: 00:00–00:03: What's a / 00:00–00:03: brand / 00:01–00:03: deserves Visual: 00:00–00:02: A man in a white shirt and a baseball cap sits in an office setting, looking at a tablet. The background is an open office space with desks and computer monitors. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the concern that designers will be replaced by AI, implying that businesses may be tempted to use AI-generated logos as a cheaper or faster alternative, but will ultimately be dissatisfied with the lack of strategic thinking and alignment. # Value propositions - Brand systems that align to the messaging and the vision: This offers a comprehensive approach to branding that goes beyond aesthetics. - Substance and relation to the why: This emphasizes the strategic thinking and purpose behind the brand, rather than just superficial elements. # Benefits - More than just a logo - Substance and relation to the why # Features - Brand systems that align to the messaging and the vision # Call to action None used. # Social proof - None used. # Point of view - Expert 100% – The ad is told from the perspective of design experts who are discussing the value of brand strategy and design. # Storyline - 00:00–00:03 A man asks, "What's a myth about brand strategy that deserves to be broken?" - 00:03–00:11 A man responds by saying that many people don't understand the difference between what an AI agent will spit out and what designers do. - 00:11–00:24 He elaborates that there's a lot of talk about designers being replaced by robots, but what designers create is more than just a logo. - 00:24–00:35 He explains that they create brand systems that align to the messaging and vision, not just pretty pictures and words. - 00:35–00:42 The first man agrees, saying there's substance and relation to the why.

# Ad summary This ad emphasizes the importance of establishing a differentiated brand with a true story before investing in advertising and marketing efforts. It suggests that without a strong brand foundation, marketing spend may be wasted due to lack of trust and customer loyalty. # Brand positioning The brand is presented as a strategic partner that helps new product or service companies establish a differentiated brand with a true story. The brand positions itself as essential for building trust, customer loyalty, and long-term success, suggesting that without a strong brand foundation, marketing spend may be wasted. The brand pushes against the norm of diving into advertising and marketing without first establishing a solid brand identity and narrative. The brand positioning is functional, focusing on the practical benefits of building a strong brand before investing in other marketing efforts. # Product The product is a branding service that helps new product or service companies establish a differentiated brand with a true story. It emphasizes the importance of building trust, customer loyalty, and long-term success. The service is for companies that have not yet established a strong brand identity and narrative. The USP is that it helps companies avoid wasting money on advertising and marketing efforts by first building a solid brand foundation. The ad addresses the purchase barrier of investing in advertising and marketing without a strong brand foundation, suggesting that it is a waste of money. The ad tells the viewer that this service is worth trying or buying because it helps them build a brand that customers will trust, come back to, and recommend to their friends, ultimately leading to long-term success. # Visual style The ad has a polished commercial aesthetic with static shots and smooth transitions. The production quality is high-end, supporting a confident and expert tone. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:07 If you're a new product or service and you haven't established a differentiated brand with a true story behind it, you're not going to stand out, you're not going to succeed. Text overlay: 00:00–00:01 product / 00:01–00:01 and / 00:02–00:02 established / 00:03–00:03 differentiated / 00:04–00:04 with / 00:05–00:05 story / 00:06–00:06 not / 00:06–00:07 not going Visual: 00:00–00:07: A man with short brown hair, wearing a white t-shirt and a white baseball cap with a red logo, sits in a black chair against a white wall. Behind him are three snowboards mounted on the wall. The camera is stationary and focused on the man, who is speaking directly to the camera. The lighting is bright and even. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is wasting money on advertising and marketing efforts without a strong brand foundation, leading to lack of trust, customer loyalty, and long-term success. "If you don't have a great story and a great brand, you're going to waste a lot of money because people are not going to trust you, they're not going to come back, they're not going to tell their friends." # Value propositions - Avoid wasting money on advertising and marketing efforts by first building a solid brand foundation - Build a brand that customers will trust, come back to, and recommend to their friends # Benefits - Helps companies stand out - Helps companies succeed - Builds trust - Increases customer loyalty - Drives long-term success # Features - Helps establish a differentiated brand - Helps create a true story for the brand # Call to action None used. # Point of view - Brand 100% – The speaker is the official voice of the brand, delivering scripted lines and product claims. # Storyline - 00:00–00:05 The speaker introduces the topic of new product or service companies that haven't established a differentiated brand with a true story. - 00:05–00:08 The speaker asserts that without a differentiated brand and true story, the company will not stand out or succeed. - 00:08–00:15 The speaker explains that their company focuses on brand building before advertising, email marketing, and other revenue-driving activities. - 00:15–00:24 The speaker warns that without a great story and brand, companies will waste money because people won't trust them, return, or recommend them. - 00:24–00:28 The speaker concludes that companies will spend tons of money advertising without longevity or a solid foundation. - 00:28–00:31 The speaker advises focusing on brand before starting other marketing activities.

# Ad summary Hawke Media is giving away a complimentary email or SMS audit. The audit will include campaign performance, automation flows, engagement and revenue impact, and best practices. # Brand positioning Hawke Media aims to be seen as a marketing partner for businesses to help reach more customers. Hawke media wants to be at the forefront of marketing strategy and performance and they want their customers to view them as experts in the field. The brand is positioning itself as functional by focusing on performance and best practices in the marketing world. They are a modern, digital-first company that embraces technology. # Product Hawke Media is giving away a complimentary email or SMS audit. The audit includes campaign performance, automation flows, engagement and revenue impact, and best practices. The purpose of the audit is to provide clients with actionable insights to improve their marketing efforts. # Visual style The ad has a clean, modern aesthetic with a focus on typography. The color palette is limited to black, white, and red, which creates a visually striking contrast. The animation of the circling text adds a dynamic element to the ad. # Hooks Text overlay: 00:00–00:09 / 00:00–00:09 GIVEAWAY / 00:00–00:09 hawkemedia / 00:00–00:09 GET A COMPLIMENTARY EMAIL (OR SMS) AUDIT / 00:00–00:09 Includes Campaign Performance, Automation Flows, Engagement & Revenue Impact, and Best Practices Visual: 00:00–00:09: The background is white. Black text is circling around a red hawk logo and black text. The circular text says, "GIVEAWAY." Inside the circle, the red hawk logo is above the words "hawkemedia." Below that, the black text says, "GET A COMPLIMENTARY EMAIL (OR SMS) AUDIT." Below that, the black text says, "Includes Campaign Performance, Automation Flows, Engagement & Revenue Impact, and Best Practices." # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the viewer is struggling with their email or SMS marketing performance, and may not have a clear understanding of how to optimize their campaigns for engagement and revenue impact. # Value propositions - Get a free audit to help improve your marketing efforts. # Benefits - Improves marketing efforts - Provides actionable insights - Optimizes campaign performance - Enhances automation flows - Increases engagement and revenue impact - Offers best practices # Features - Complimentary email or SMS audit - Includes Campaign Performance - Automation Flows - Engagement & Revenue Impact - Best Practices # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the official voice of the brand. # Storyline - 00:00–00:09 A still image promoting the Hawke Media giveaway.

# Ad summary This ad showcases Hawke Media's success in growing over 5,000 brands, featuring logos of well-known companies they have worked with. # Brand positioning Hawke Media is presented as a successful and established marketing agency that specializes in growing brands. The ad highlights their extensive experience and proven track record by stating they have successfully grown over 5,000 brands. By featuring logos of well-known companies, Hawke Media positions itself as a reputable and effective partner for businesses looking to scale and enhance their market presence. The brand aims to occupy the space of a reliable and results-driven marketing solution, aligning with values of growth, success, and credibility. This approach ignores category norms of smaller agencies and focuses on a functional positioning of performance and scale. # Product The ad promotes Hawke Media's services as a marketing agency that helps brands grow. It showcases their success by stating they have grown over 5,000 brands. The ad features logos of various well-known companies, including Barstool Sports, Casamigos, Crocs, Getty, Havaianas, HP, K-Swiss, Lorna Jane Active Living, Puttshack, Red Bull, and Sweetgreen, implying these are some of the brands they have worked with. The ad aims to address the purchase barrier of trust and credibility by demonstrating a proven track record and association with recognizable names. The ad is telling the viewer that Hawke Media is a reliable and effective partner for businesses looking to scale and enhance their market presence. # Visual style The ad has a clean and modern visual style with a focus on showcasing the brand's success and credibility. The production quality is highly polished, with a professional design and layout. The visual motifs include a gradient background, blurred shapes, and a clear display of brand logos. The image treatment includes color grading to create a cohesive red color scheme and background removal to isolate the brand logos. The typography is large and bold, making the message easily scannable. The style is designed to be eye-catching and trustworthy, aiming to capture attention and convey a sense of professionalism. # Hooks Headline: We've successfully grown over 5,000 brands. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Demonstrated success in growing brands, as evidenced by the large number of brands grown and the inclusion of well-known company logos. # Benefits - successfully grown over 5,000 brands # Call to action None used. # Social proof - The logos of well-known companies such as Barstool Sports, Casamigos, Crocs, Getty, Havaianas, HP, K-Swiss, Lorna Jane Active Living, Puttshack, Red Bull, and Sweetgreen serve as social proof, implying that these brands have successfully worked with Hawke Media. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing their achievements and the brands they have worked with. # Storyline - The ad begins by stating that Hawke Media has successfully grown over 5,000 brands. This is intended to immediately establish the agency's credibility and expertise in brand growth, told from the brand's perspective. - The ad then showcases the logos of various well-known companies, including Barstool Sports, Casamigos, Crocs, Getty, Havaianas, HP, K-Swiss, Lorna Jane Active Living, Puttshack, Red Bull, and Sweetgreen. This is intended to provide visual evidence of the agency's success and the types of brands they work with, told from the brand's perspective.

# Ad summary This ad showcases Irvins chips, using the Hawke client wins to increase consumer confidence in the product. # Brand positioning Irvins is presented as a client that has achieved notable success through Hawke's social media services, gaining a significant increase in TikTok shares, followers, and impressions. This association positions Irvins as a brand that values social media presence, is open to working with marketing agencies, and has achieved success, positioning it as a worthy brand. # Product The products featured are Irvins Chili Crisp Potato Chips and Irvins Chili Crisp Salmon Skin. The potato chips are standard ridged potato chips coated in a chili seasoning, packaged in a black and yellow bag with the product name and brand logo prominently displayed. The salmon skin chips appear to be fried salmon skin coated in a chili seasoning, also packaged in a black and yellow bag with similar branding. Fly By Jing chili sauce is also featured as a companion product, although the ad focuses more on Irvins products. # Visual style The ad has a clean, vibrant, and informative visual style. The layout is simple, with bold typography and bright colors that draw attention to key details. The image treatment includes sharp focus on the products and overlaid text with visual cues, creating a balance between professional and approachable. The split background is visually appealing. # Hooks Headline: HAWKE CLIENT WINS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of achieving social media visibility and engagement. # Value propositions - Associate your brand with social media success # Benefits - Successful TikTok social media metrics: increased shares, followers, and impressions # Features - Chili crisp flavor - Potato chips - Salmon skin chips # Call to action None used. # Point of view - Brand: This point of view is shown through the Hawke client wins and Irvins product displays, suggesting success and quality. - Brand: This point of view is also demonstrated through the statistical increase shown in TikTok shares, followers, and impressions to show that they are getting results. # Storyline - The ad begins by highlighting Hawke client wins, establishing credibility by associating Irvins with a successful marketing outcome. The brand is presenting information that establishes their credibility as a successful marketing agency. - The ad emphasizes significant increases in TikTok shares, followers, and impressions, appealing to the audience by associating Irvins with trending social media content and heightened brand awareness. The brand is presenting statistics of their marketing success to highlight their benefits. - The focus shifts to the Irvins Chili Crisp Potato Chips and Salmon Skin, showcasing the physical product that has benefitted from the marketing campaign. The brand is presenting their physical products and the success that has resulted from working with Hawke.

# Ad summary This ad features a man discussing the importance of branding for new businesses. He emphasizes that while it may seem like an unnecessary expense, it is crucial for long-term success. # Brand positioning The brand is presented as an advocate for investing in branding and brand design, even for startups and young businesses. It positions itself against the common practice of prioritizing immediate revenue generation over long-term brand building. The brand aligns with values of strategic investment and acting as if the business is going to be a massive success. The brand positioning is both functional, in terms of providing a strategic advantage, and emotional, in terms of instilling confidence and a long-term vision. # Product The ad does not explicitly feature a product. Instead, it focuses on the concept of branding and brand design as essential investments for new businesses. The ad suggests that investing in branding is a strategic move that sets the stage for long-term success, even though it may not immediately drive revenue. The ad addresses the purchase barrier of viewing branding as an unnecessary expense for startups, arguing that it is a crucial element for building a successful business. # Visual style The ad has a clean and straightforward aesthetic. The setting is simple and uncluttered, with a focus on the speaker. The editing is minimal, with static shots and smooth transitions. The production quality is polished, giving the ad a professional feel. The pacing is consistent, with a moderate tempo. # Hooks Spoken: 00:00–00:12 I think it's really hard to take a startup, a young business and tell them to go spend money on their branding and brand design and things that don't immediately drive revenue through the door. Text overlay: 00:00–00:01 really / 00:01–00:02 take a / 00:02–00:03 a young business / 00:04–00:05 tell them / 00:05–00:06 money / 00:06–00:07 branding / 00:07–00:08 and / 00:08–00:09 immediately / 00:09–00:10 revenue / 00:10–00:11 It's a / 00:11–00:12 to swallow, Visual: The man is sitting in a chair, facing the camera directly. He is wearing a white t-shirt and a white baseball cap with a red logo. Behind him are three snowboards mounted on the wall. The background is a plain white wall. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the hesitation of young businesses to spend money on branding and brand design because it doesn't immediately drive revenue. "I think it's really hard to take a startup, a young business and tell them to go spend money on their branding and brand design and things that don't immediately drive revenue through the door." # Value propositions - Investing in branding and brand design is essential for long-term success, even if it doesn't immediately drive revenue. # Benefits - Drives revenue - Creates a successful business # Features - Branding - Brand design # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is told from the brand's point of view, with the speaker representing the brand's perspective and values. # Storyline - 00:00–00:08 The man introduces the topic of branding for young businesses. - 00:08–00:12 He acknowledges that spending money on branding can be a tough decision for startups. - 00:12–00:19 He shares his belief that investing in branding is essential for creating a successful business.

# Ad summary This image ad for Hawke Media highlights their expertise in ROI-driven campaigns for iconic brands across diverse industries. It features logos of well-known brands they've worked with and includes a call to action to request a free marketing consultation. # Brand positioning Hawke Media is presented as a results-oriented marketing agency that specializes in creating ROI-driven campaigns. The brand positions itself as a partner for "iconic brands" across diverse industries, suggesting a high level of expertise and experience. By showcasing a portfolio of well-known clients, Hawke Media aims to establish credibility and attract businesses seeking proven marketing strategies. The brand's positioning is functional, emphasizing performance and expertise in achieving measurable results for its clients. # Product The product being advertised is Hawke Media's marketing services, specifically their ability to create "ROI-Driven Campaigns for Iconic Brands Across Diverse Industries." The ad targets businesses looking to improve their marketing performance and achieve a high return on investment. The ad highlights Hawke Media's experience working with a diverse range of well-known brands, implying that they have the expertise to handle various marketing challenges. The ad addresses the potential purchase barrier of uncertainty by offering a "free marketing consultation," allowing potential clients to explore how Hawke Media can help them achieve their marketing goals. # Visual style The ad has a clean and professional visual style. The use of bold typography, a limited color palette (red, white, and gray), and a grid layout of logos creates a sense of order and credibility. The subtle background design adds a touch of visual interest without distracting from the main message. The overall aesthetic is corporate and polished, suggesting a high level of expertise and attention to detail. # Hooks Headline: ROI-Driven Campaigns for Iconic Brands Across Diverse Industries. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses may be struggling to achieve a high return on investment (ROI) from their marketing campaigns. The phrase "ROI-Driven Campaigns" suggests that the target audience is seeking marketing solutions that deliver measurable results. # Value propositions - Free marketing consultation # Benefits - Campaigns for Iconic Brands - Across Diverse Industries # Features - ROI-Driven Campaigns - Marketing Consultation # Call to action REQUEST YOUR FREE MARKETING CONSULTATION # Social proof - The ad uses the logos of well-known brands such as Barstool Sports, Casamigos, Crocs, Getty, Havaianas, HP, K-Swiss, Lorna Jane Active Living, Puttshack, Red Bull, and Sweetgreen as social proof, implying that these brands have trusted Hawke Media with their marketing campaigns. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its services, expertise, and client portfolio to attract new business. # Storyline - The ad opens by stating that Hawke Media creates "ROI-Driven Campaigns for Iconic Brands Across Diverse Industries." This is intended to immediately convey the agency's core value proposition and target audience from the brand's perspective. - The ad then showcases a selection of well-known brands that Hawke Media has worked with, including Barstool Sports, Casamigos, Crocs, Getty, Havaianas, HP, K-Swiss, Lorna Jane Active Living, Puttshack, Red Bull, and Sweetgreen. This is intended to build credibility and demonstrate the agency's experience in various industries from the brand's perspective. - The ad concludes with a call to action, inviting viewers to "REQUEST YOUR FREE MARKETING CONSULTATION." This is intended to encourage immediate engagement and convert potential clients from the brand's perspective.

# Ad summary This ad by Hawke Media showcases the agency's ability to work with a variety of brands across many industries. Quick cuts of logos and products from a range of top brands illustrate the breadth of Hawke Media's clientele. # Brand positioning Hawke Media is presented as a top-tier advertising and marketing agency, as evidenced by the fact that they are “TRUSTED BY LEADING INDUSTRY BRANDS”. By showing a rapid-fire montage of brands that span categories, the ad implies that Hawke Media is broadly capable, highly experienced, and universally valued by a wide range of businesses. There are no explicit statements about their functional offering, but the message is clear: Hawke Media is a proven growth partner that even the biggest brands rely on to scale. # Product This ad showcases Hawke Media's expertise and success in the advertising and marketing industry, rather than focusing on a specific product. The ad presents their work through a montage of various brand logos and product shots, demonstrating their extensive portfolio and highlighting their ability to drive success for businesses across diverse sectors. The visuals are chosen to evoke the brand's high standards and broad applicability. # Visual style The ad has a polished, professional aesthetic with rapid cuts between visually disparate brands and product shots. Editing is very fast paced, with cuts roughly every one second. These quick cuts of products from many different brands demonstrate the wide range of Hawke Media’s clients. # Hooks Text overlay: TRUSTED BY / LEADING / INDUSTRY / BRANDS Visual: 00:00–00:04: The screen is white. In the center is the Hawke Media logo in dark gray. Underneath the logo, the text, “TRUSTED BY LEADING INDUSTRY BRANDS” appears in dark gray. A red line is at the very bottom. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - TRUSTED BY LEADING INDUSTRY BRANDS # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – This ad is told entirely from the official point of view of Hawke Media. # Storyline - 00:00–00:04 The ad opens with the Hawke Media logo. - 00:01–00:04 Text appears stating 'TRUSTED BY LEADING INDUSTRY BRANDS'. - 00:05–00:27 00:05–00:27 - 00:05–00:27 A montage of brand logos and product shots are shown, interspersed with people, locations and activities.

# Ad summary This ad features the founders of AC Barbecue discussing their need for a marketing team. They bring in Erik Huberman to help them figure out what is missing in the market that AC Barbecue is going to serve. # Brand positioning AC Barbecue is presented as a company seeking to fill a gap in the market. The brand is positioned as needing a marketing team to identify what is missing in the market that they can serve. The brand aligns with values of innovation and market awareness, aiming to understand and meet consumer needs effectively. The brand is presented as being open to expert advice and strategic planning to carve out a unique space in the barbecue market. # Product The ad focuses on AC Barbecue's need for a marketing strategy rather than specific product details. The product is implied to be barbecue-related, but the ad does not explicitly state what the product is. The ad highlights the importance of identifying what is missing in the market that AC Barbecue is going to serve, suggesting a unique selling proposition (USP) centered around filling a specific consumer need. The ad does not mention any specific use occasions or address purchase barriers directly, but it implies that the product is worth trying or buying because it will fill a gap in the market. # Visual style The ad has a mix of studio-lit shots and natural lighting. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving it a professional commercial feel. The pacing is consistent, and the audio-visual sync is well-coordinated. # Hooks Spoken: Male 1: We need a marketing team. Visual: 00:00–00:01: Two men are sitting on stools in front of a white background. The man on the left is wearing a blue polo shirt with the AC Barbecue logo, and the man on the right is wearing a gray polo shirt with the same logo. The camera is stationary, and the lighting is bright. # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the challenge of identifying what is missing in the market that AC Barbecue can serve. "What is missing in the market that AC Barbecue is going to serve?" # Value propositions - Filling a gap in the market with AC Barbecue's product # Benefits - Identifying what is missing in the market - Strategic planning for AC Barbecue # Features - Need for a marketing team - Collaboration with Erik Huberman # Call to action None used. # Social proof - The ad mentions that Erik Huberman helped on Shark Tank, implying his expertise and success in marketing. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing their need for marketing strategy and their collaboration with an expert. # Storyline - 00:00–00:01 The founders of AC Barbecue discuss their need for a marketing team. - 00:01–00:03 Erik Huberman is introduced as someone who helped on Shark Tank. - 00:03–00:07 The team discusses what is missing in the market that AC Barbecue is going to serve. - 00:07–00:09 The team acknowledges they have some homework to do.

# Ad summary This ad uses the image of a hawk against a red background to convey the brand's promise to 'hunt for ROI'. It also provides the viewer the opportunity to book a free strategy call. # Brand positioning The brand is positioned as a skilled and strategic hunter, using the metaphor of a hawk to convey expertise and precision in finding a return on investment (ROI). The use of the word 'hunt' suggests a proactive, aggressive, and results-oriented approach. The brand aims to occupy a space in the consumer's mind as a dedicated and efficient partner for achieving financial goals, differentiating itself by emphasizing its relentless pursuit of ROI. The brand's positioning is both functional, in terms of delivering ROI, and subtly emotional, appealing to the desire for financial success and security. # Product The ad promotes the opportunity to "Book a free strategy call" with the brand. This service is intended for potential clients who are seeking to improve their return on investment. The 'free' offer addresses a purchase barrier by removing the initial financial risk, while the 'strategy call' suggests a personalized and expert approach to addressing the client's specific needs. The value lies in the promise of a tailored consultation aimed at optimizing financial outcomes. # Visual style The ad employs a minimalist design with a striking contrast between the solid red background and the detailed image of the hawk. The production quality appears highly polished with professional photography. The typography is clean and legible, contributing to the overall clarity and scannability. The ad's visual style is simple and direct. # Hooks Headline: We hunt for ROI. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of businesses or individuals struggling to achieve a desired return on their investments. This is signaled by the headline 'We hunt for ROI'. # Value propositions - A free strategy call to help improve your return on investment # Benefits - ROI # Features - Book a free strategy call # Call to action Book a free strategy call # Social proof - None used. # Point of view - Brand: The entire ad is told from the brand's perspective, showcasing its values, services, and call to action. # Storyline - The ad begins with the brand stating its mission: 'We hunt for ROI.' This immediately conveys their focus on securing a return on investment for clients. The brand tells this part of the story to emphasize its core value proposition and establish its expertise. - The ad then provides a call to action to 'Book a free strategy call'. This offers the audience a tangible next step, inviting them to engage directly with the brand's expertise. The brand is providing the audience with a clear path to explore potential solutions and understand how the brand can assist them. - The image of a hawk is shown, visually reinforcing the 'hunt' metaphor and the brand's strategic approach. The brand is using a symbolic image to strengthen the message and create a memorable association with their services.