How rms beauty Advertises on Meta

# Ad summary This ad features a makeup tutorial where a creator showcases her go-to lip combo using RMS Beauty products. She demonstrates how to define the shape of the lips with RMS Beauty Nighttime Nude Lip Pencil, build up color with RMS Beauty Destiny Lane Tinted Lip Balm, and add RMS Beauty Legendary Lip Oil in Lily. # Brand positioning RMS Beauty is presented as a brand offering a curated selection of high-quality lip products designed to create a customized and flattering lip look. The brand aligns with a lifestyle of effortless beauty, offering products that are easy to use and blend together for a personalized finish. The ad does not directly address category norms, but implies the brand is approachable and aimed at consumers who enjoy experimenting with their own unique color combinations. The brand positioning balances both functional and emotional aspects, promising not only aesthetically pleasing results but also a sense of self-expression and confidence. # Product The ad features three RMS Beauty lip products: the Nighttime Nude Lip Pencil, the Destiny Lane Tinted Lip Balm, and the Legendary Lip Oil in Lily. The Nighttime Nude Lip Pencil is used to define the shape of the lips. The Destiny Lane Tinted Lip Balm builds up color on the lips. Lastly, the Legendary Lip Oil in Lily adds a touch of color and shine to complete the look. The ad demonstrates how the products can be layered and blended to achieve a customized lip color. The primary benefit showcased is the ability to create a personalized lip look by combining the products in a specific sequence. # Visual style The ad has a polished yet casual aesthetic, with a focus on clear product demonstration. The editing style includes quick cuts to highlight each step of the lip application process. The production quality suggests a hybrid approach, blending UGC-style filming with professional-looking lighting. The ad maintains a consistent, moderate pace, suitable for social media viewing. # Hooks Text overlay: 00:00–00:01 My Go-To Lip Combo / 00:00–00:01 (Great for medium contrast girlies) Visual: 00:00–00:01 A woman with dark hair and bangs stands in what appears to be a beauty store, based on the shelves and mirror visible in the background. She holds two RMS Beauty products, a lip pencil and a balm, in her left hand and a lip pencil in her right. She looks directly at the camera with a neutral expression. # Funnel stage Middle of funnel (Consideration) # Pain points Not clearly signaled. # Value propositions - Shows viewers how to use the brand's products. - "My Go-To Lip Combo (Great for medium contrast girlies)" - Highlights the ability to customize color. # Benefits - "My customized color" - More tips in the caption # Features - RMS Beauty Nighttime Nude Lip Pencil - RMS Beauty Destiny Lane Tinted Lip Balm - RMS Beauty Legendary Lip Oil in Lily # Call to action More tips in the caption # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a customer, demonstrated by the casual tone and selfie-style camera work. # Storyline - 00:00–00:01 00:00–00:01 The video begins with the creator holding RMS Beauty lip products. - 00:01–00:04 00:01–00:04 The creator applies the RMS Beauty Nighttime Nude Lip Pencil to define the shape of her lips. - 00:04–00:07 00:04–00:07 The creator builds up color by applying the RMS Beauty Destiny Lane Tinted Lip Balm. - 00:07–00:12 00:07–00:12 The creator adds RMS Beauty Legendary Lip Oil in Lily and blends it in with her finger. - 00:12–00:14 00:12–00:14 The creator shows the completed lip look. - 00:14–00:17 00:14–00:17 The creator holds up the three products again.

# Ad summary This ad features Rose-Marie Swift, founder of RMS Beauty, promoting the brand's "re" evolve radiance locking primer. She highlights its Korean-made formulation, its ability to tone down sallowness, and its inclusion of Tightenyl, an ingredient patented in Korea that tightens, tones, and firms the skin. She also notes that it is refillable and available at Ulta. # Brand positioning RMS Beauty is presented as a brand that values high-quality ingredients and innovative formulations. The brand emphasizes its presence in Ulta, positioning itself within the accessible prestige beauty market. By highlighting the Korean origin of the primer and its patented ingredient, the brand aligns with the trend of K-beauty and its reputation for advanced skincare technology. The brand's tone is informative and enthusiastic, with Rose-Marie Swift personally endorsing the product and sharing her expertise. The brand aims to occupy a space in the consumer's mind as a provider of effective, science-backed beauty solutions. # Product The featured product is the RMS Beauty "re" evolve radiance locking primer. It is a primer with a slight hint of pink that helps to tone down sallowness in the skin, making it look more feminine. The primer is made in Korea and contains Tightenyl, an ingredient patented in Korea that tightens, tones, and firms the skin. It protects makeup completely, whether it's color makeup or skincare. The primer is refillable and is not sticky or tacky. It provides a beautiful diffused effect on the skin and blends beautifully. It feels amazing. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style is smooth with static shots and occasional close-ups to highlight the product. The production quality is high-end, supporting the brand's prestige positioning. The pacing is consistent, with cuts timed to voiceover lines. # Hooks Spoken: There's something we always forget. / We put all this super expensive skincare on and people think, oh, I don't need a primer. Text overlay: Rose-Marie's hot take: / This is the primer you can't skip / I don't need a primer Visual: 00:00–00:05 A medium close-up shot of Rose-Marie Swift, a woman with short gray hair and light skin, wearing a gray cardigan. She is sitting in front of a wall with a window and decorative molding. She gestures with her hands as she speaks. # Funnel stage Consideration # Pain points The ad addresses the pain point of sallowness in the skin as women get older, which can make the skin look yellow. "helps to tone down that little bit of sallowness that women have as they get older and it gets a little yellow." # Value propositions - Korean-made primer with advanced skincare technology - Primer with Tightenyl™ that tightens, tones, and firms the skin - Refillable primer for sustainable beauty # Benefits - Tones down that little bit of sallowness - Makes it look very feminine - Gives this beautiful diffused effect on the skin - Blends beautifully - Feels amazing - Helps protect your makeup completely - Tightens and tones and firms the skin - Holds beautifully without being sticky and tacky # Features - Made in Korea - Contains Tightenyl™ - Refillable # Call to action if you want to try it go into Ulta # Social proof - "This just won Best Primer from New Beauty Magazine" – Rose-Marie Swift (Founder) # Point of view - Brand 100% – The entire ad is delivered by the brand founder, who shares product information and benefits. # Storyline - 00:00–00:07 Rose-Marie Swift introduces the topic of primer, noting that it's often forgotten despite the use of expensive skincare. - 00:07–00:10 She states that they will be talking about primer and mentions that RMS Beauty recently launched in Ulta. - 00:10–00:17 She highlights that the primer is their top seller at Ulta and introduces the product. - 00:17–00:22 She shares that the primer won Best Primer from New Beauty Magazine. - 00:24–00:34 She highlights that the primer is made in Korea and that Koreans are far advanced. - 00:34–00:36 She encourages viewers to follow RMS Beauty to see more. - 00:36–00:55 She notes that the primer has a slight hint of pink that tones down sallowness that women have as they get older. - 00:55–01:02 She states that the primer gives a beautiful diffused effect on the skin, blends beautifully, and feels amazing. - 01:02–01:15 She explains that the primer helps protect makeup from fluorescent light and LEDs from phones. - 01:15–01:27 She highlights that the primer has Tightenyl, which is patented in Korea and tightens, tones, and firms the skin. - 01:27–01:38 She notes that the primer is refillable and encourages viewers to try it at Ulta. - 01:38–01:40 She shows the primer.

# Ad summary The ad features a woman demonstrating the RMS Hydra Eyes Quartette eyeshadow palette in 4 shades and explaining each one. # Brand positioning RMS Beauty is presented as a clean and skincare-infused makeup brand focused on effortless application and high-impact results. The brand aligns with a modern, conscious lifestyle, prioritizing products that are both effective and beneficial for the skin. RMS Beauty challenges category norms by combining makeup with skincare, positioning itself as a brand that enhances natural beauty without compromising skin health. Its functional yet emotional approach appeals to consumers who want both performance and the feel-good factor of clean beauty. # Product The RMS Hydra Eyes Quartette is a gel-to-powder eyeshadow palette featuring four complementary shades designed for easy application and blendability. The eyeshadows provide a metallic finish without fallout, ensuring a clean and precise application. Infused with skincare ingredients, the formula keeps the eyes hydrated and prevents dryness. The palette is presented as clean, talk-free, and suitable for users who prioritize a makeup base, as there is no fallout. The ad showcases various shades, including: 'Sunshower,' a light champagne color; 'One Fettle,' a sun-kissed pink buff shade; 'Bonfire Glow,' a rose plum color; and 'New Penny,' a fawn brown color. The key selling points emphasized are the eyeshadows' versatility, eye-catching colors, and the seamless blend of makeup with skincare benefits. # Visual style The ad has a polished UGC feel, with natural lighting and a clean aesthetic, suggesting a higher production quality than typical user-generated content. Editing includes quick cuts to highlight application and final looks, timed loosely to the creator's speech. The pacing is consistent, around 15-20 cuts per minute, contributing to a dynamic yet easy-to-follow demonstration. # Hooks Spoken: Female 1: You see how it goes on like a cream, but sets like a powder? Visual: 00:00–00:02: A close-up, selfie-style shot of a fair-skinned woman with blonde hair, blue eyes, and light makeup, wearing a beige tank top and a gold necklace with a pendant. She is facing the camera and applying a light eyeshadow to her eyelid with her finger, while speaking directly to the camera. The background is a plain, light-colored wall. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The ad addresses the problem of eyeshadow fallout, a common frustration for makeup users, particularly those who apply their base makeup first. # Value propositions - Effortless application with gel-to-powder texture - Long-lasting metallic finish without the mess of fallout - Skincare-infused formula keeps eyes hydrated # Benefits - Easy and blendable application - No fallout - Eyes never look dry - Clean and talk-free # Features - Gel-to-powder texture - Metallic finish - Skincare ingredients # Call to action Which shadow is your favorite, because I can't decide. # Social proof - "There's no fallout, which I love, because I always do my makeup base first" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of the creator, who is showcasing and reviewing the product as a user. # Storyline - 00:00–00:02 The creator applies eyeshadow using her fingers. - 00:02–00:03 00:02–00:03 The creator holds up the eyeshadow palette to display the product to the audience. - 00:03–00:09 00:03–00:09 The creator applies a champagne eyeshadow shade to her eyelid using her finger. This is followed by the speaker describing the product, RMS Hydra Eyes Quartette, as having a gel-to-powder texture, which makes it super easy to apply and blendable. - 00:10–00:13 00:10–00:13 The speaker describes the color of the first eyeshadow shade, 'Sunshower', as a lovely light champagne color, and shows the finished makeup look to the audience. - 00:13–00:16 00:13–00:16 The speaker highlights the metallic finish by closing her eyes and applying more of the champagne shade with her finger. - 00:16–00:24 00:16–00:24 The creator applies a new, pink eyeshadow shade to her eyelid using her finger. The speaker then highlights that there is no fallout and says she always does her makeup base first. The speaker then highlights that the product also has skincare ingredients so your eyes never look dry, and it’s clean and talk-free. - 00:24–00:29 00:24–00:29 The creator applies another eyeshadow shade to her eyelid using her finger. The speaker says the shade is 'One Fettle' and that it’s a gorgeous sun-kissed pink buff shade. - 00:29–00:36 00:29–00:36 The creator applies a new, pink eyeshadow shade to her eyelid using her finger. The speaker says that this shade is 'Bonfire Glow' and that it’s a gorgeous rose plum color and exclaims "Wow, that really popped my blue eyes!" - 00:36–00:43 00:36–00:43 The creator applies a new, brown eyeshadow shade to her eyelid using her finger. The speaker states that the last shade is 'New Penny', a gorgeous fawn brown color, and that the shades are just so eye-catching and so versatile. - 00:43–00:51 00:43–00:51 The speaker holds up the eyeshadow palette and highlights that this is one of four palettes they've just released. The speaker ends the video by asking the audience which shadow is their favorite because she can't decide.

# Ad summary A woman demonstrates the effects of RMS Beauty Re Evolve eye brightener. She applies the product using a rollerball applicator. The product appears to lighten the skin under her eyes, smooth fine lines, and hydrate. # Brand positioning RMS Beauty is presented as a provider of makeup and skincare that simultaneously nourishes the skin while providing lightweight coverage. This brand aims to occupy a space in the consumer's mind that goes beyond traditional cosmetics. RMS Beauty positions itself as aligning with a lifestyle of holistic beauty and self-care by offering products that are gentle, effective, and health-conscious. This brand pushes against the norms of conventional beauty brands by incorporating skincare benefits into its makeup line. The brand positioning appears functional, emphasizing both performance and the overall well-being of the skin. # Product RMS Beauty Re Evolve Eye Brightener is presented as a brightening treatment for the undereye area that reduces dark circles and puffiness. It is a tinted serum that comes in a tube with a rollerball applicator. It is designed for anyone who wants to diminish the look of tired eyes. The featured USPs are its ability to brighten, hydrate, and smooth the undereye skin. The product contains mineral SPF with non-nano zinc oxide. The ad also mentions the product contains caffeine, glowplex, and tightenol. # Visual style The ad has a polished aesthetic that is a hybrid between UGC and commercial. It has a static camera and smooth transitions. The pacing is consistent with about 20 cuts per minute. There is no audio-visual sync. # Hooks Spoken: Female 1: No matter how much sleep I get, my under eyes always look tired. Visual: 00:00–00:02 A woman with fair skin, light brown hair pulled back, and wearing a light green sweatshirt looks straight into the camera, expressionless, with dark circles under her eyes. She points to the areas under her eyes with red-polished fingernails. Behind her is a neutral-toned bedroom, including a gray padded headboard and a framed photo on the wall. The camera is stationary and faces the woman head-on. / 00:02–00:04 Same shot as before. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is looking tired regardless of how much sleep you get, signaled by the line: "No matter how much sleep I get, my under eyes always look tired." # Value propositions - Brightens and takes care of the delicate area under my eyes - Hydrates my skin and it brightens without looking heavy - Mineral SPF with non-nano zinc oxide which I usually forget # Benefits - Brightens - Takes care of the delicate area under my eyes - Feels refreshing - Hydrates my skin - Brightens without looking heavy - Visibly smooths - Wakes up under my eyes - Helps smooth everything out # Features - Contains mineral SPF with non-nano zinc oxide - Contains caffeine, glowplex and tightenol # Call to action None used. # Social proof - "It instantly feels refreshing. It hydrates my skin and it brightens without looking heavy" – Female 1 (Customer) - "My eyes look brighter, more awake, and overall refreshed." – Female 1 (Customer) # Point of view - Customer 100% – The ad is communicated from the perspective of a customer who is using and reviewing the product. # Storyline - 00:00–00:05 The video opens with the content creator looking straight into the camera, pointing to the skin under her eyes. She remarks that, regardless of how much sleep she gets, her undereyes always look tired. This moment introduces the problem and establishes the presenter as an authentic relatable figure. - 00:05–00:07 The presenter calls out the specific issues of dark circles and puffiness. This is a continuation of the previous beat. The use of direct language adds specificity to the product’s intent, allowing the brand to be more precise in their marketing. - 00:07–00:15 The content creator picks up the RMS Beauty Re Evolve Eye Brightener and notes that she wanted something that brightens and takes care of the delicate area under her eyes. The introduction of the product marks a transition from the problem to the solution being presented. The brand is framing the product as both a cosmetic and skincare treatment, emphasizing its dual benefits. - 00:16–00:22 The presenter applies the eye brightener directly under her eyes using the cooling metal rollerball. The demo makes the product more tangible. Using the cooling metal rollerball suggests an added soothing effect. - 00:22–00:28 The content creator uses her fingers to blend the product under her eyes and remarks that it instantly feels refreshing, hydrates her skin, and brightens without looking heavy. The information is provided from the user’s perspective, and the inclusion of sensory details adds to the immersive quality. This beat demonstrates the results of using the eye brightener. - 00:29–00:38 The content creator notes that it has mineral SPF with non-nano zinc oxide, which she usually forgets. She then mentions that it contains caffeine, glowplex, and tightenol, which helps smooth everything out. By emphasizing the SPF component, the brand is highlighting its commitment to health-conscious beauty. - 00:38–00:42 The presenter says her eyes look brighter, more awake, and overall refreshed. The presenter is summarizing the benefits of the product from a user perspective.

# Ad summary This ad showcases the ReDimension Hydra Eyes Quartet eyeshadow palettes. It emphasizes the multidimensional and long-wearing qualities of the eyeshadows, highlighting the zero fallout feature. The visual arrangement of the palettes and the silky background contribute to a luxurious feel. # Brand positioning The brand is presented as a provider of high-quality, innovative eye makeup. It emphasizes advanced formulations that deliver multi-dimensional effects with long-lasting wear, while also ensuring clean application with zero fallout. This positions the brand as one that cares about both performance and user experience, appealing to customers who want sophisticated makeup solutions without the typical mess or need for frequent touch-ups. It occupies a space in the market that values innovation, cleanliness, and high performance in cosmetic products. # Product The featured product is the ReDimension Hydra Eyes Quartet, a set of eyeshadow palettes. Each palette contains four different eyeshadow colors in a circular pan format. The eyeshadows are described as multidimensional and long-wearing, with a formula that ensures zero fallout. Each palette comes in a sleek, white compact case with a clear lid for easy color viewing. Included with each palette is a small, double-ended applicator brush. The product is aimed at makeup enthusiasts who want a variety of looks from a single palette with the benefits of long wear and minimal mess. # Visual style The ad has a highly polished, studio-shot appearance with soft lighting and a monochromatic color scheme. The visual motif is a floating product flatlay against a luxurious, textured background. The image treatment includes background removal and subtle drop shadows to enhance the floating effect. The typography is clean and legible, complementing the high-end aesthetic. The style contrasts with platform-native content to draw attention and convey sophistication. # Hooks Headline: Multidimensional, Long-Wear Eyeshadows With Zero Fallout # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that some eyeshadows have fallout, creating a mess when applying. Zero fallout eyeshadows solve this frustration. # Value propositions - Zero fallout (formula helps avoid mess) - Four clean palettes. Endless looks (wide range of styles from a single purchase) # Benefits - Endless looks # Features - Multidimensional eyeshadows - Long-wear eyeshadows - Zero fallout # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad consistently showcases the ReDimension Hydra Eyes Quartet, highlighting its features and benefits from the brand's perspective to entice potential customers. # Storyline - The ad opens by introducing a NEW! ReDimension Hydra Eyes Quartet, immediately announcing a product launch to capture attention. This is conveyed from the brand's perspective to highlight new offerings and generate excitement around the product's release. - Next, the ad highlights the core benefits of the product—"Multidimensional, Long-Wear Eyeshadows With Zero Fallout"—aiming to persuade the audience of its superior quality. The benefits are coming directly from the brand in order to clearly state the product's unique advantages. - The ad further simplifies the offering by stating, "Four clean palettes. Endless looks." This reinforces the idea of versatility and ease of use, promising a wide range of makeup options. The brand is conveying that the palettes can give customers different looks.

# Ad summary This ad showcases a collection of RMS Beauty products designed to define the eyes, positioned on a black and white chess board. The ad highlights a thoughtfully curated eye routine, emphasizing the ability to define, lift, and last. # Brand positioning RMS Beauty is positioned as a curator of thoughtfully designed beauty routines, in this case focused on defining the eyes. The brand is committed to creating products that deliver lasting results while maintaining a clean and conscious approach to beauty. The brand presents a product routine that goes beyond standard eye makeup, aiming to enhance and define the eyes for a lasting effect, alluding to a functional and results-oriented approach. # Product The ad features a curated eye routine designed to define, lift, and last, featuring a collection of RMS Beauty products. Included is the ReDimension Hydra Powder Eye Shadow palette with four shades; a slim black-cased eyeliner pencil; a small, translucent tube; a mascara tube with a black cap; and a small bottle of what appears to be the brand's ReEvolve Natural Finish Foundation. These products together suggest a comprehensive approach to eye makeup, providing the tools needed to achieve a defined and lasting look. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif includes a grid layout due to the checkerboard background. The image treatment includes background removal and color grading to create a cohesive and appealing product display. The typography integration is clean and legible. The style contrasts with platform-native aesthetics, aiming for a high-design look that could impact scannability. # Hooks Headline: The Art of a Defined Eye # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - A thoughtfully curated eye routine designed to define, lift, and last: Implies a comprehensive solution in a single product. # Benefits - define - lift - last # Features - thoughtfully curated eye routine - designed to define, lift, and last # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the ad is from the brand, highlighting the benefits and functionality of its eye routine. # Storyline - The ad opens with a headline that speaks to the art of a defined eye, setting the stage for a sophisticated beauty routine. This is the brand presenting the focus of the ad. - Next, the ad copy describes the eye routine as thoughtfully curated, designed to define, lift, and last, highlighting the key benefits of the advertised products. This is the brand promoting the benefits of the products. - Lastly, the ad displays the individual products that constitute the RMS Beauty eye routine. This helps the customer envision the products used to achieve the look that was described above.

# Ad summary This ad is for the new RMS Beauty Redimension Hydra Eyes Quartet. The ad uses the headline 'From Subtle Everyday Looks to Bold, Artistic Statements' to showcase the versatility of the product. # Brand positioning RMS Beauty is presented as a brand that empowers customers to achieve a spectrum of looks, from subtle and everyday to bold and artistic. The brand emphasizes versatility and caters to diverse moods and occasions. This positioning avoids the norms of brands that focus on a single, fixed aesthetic. The products featured suggest a focus on both everyday wearability and the potential for dramatic, artistic expression. # Product The product advertised is the RMS Beauty Redimension Hydra Eyes Quartet, a palette of eyeshadows designed for creating a range of looks. The quartet is intended for anyone interested in eye makeup, from subtle everyday looks to bold, artistic statements. The palette appears to be sold as a cohesive set with complementary shades to give customers the ability to create a variety of looks. The ad specifically addresses the desire to create versatile eye makeup looks and implies the palettes are comprehensive for any mood. # Visual style The ad has a highly polished, studio-shot production quality. It features a clean, minimalist aesthetic with a neutral color palette. The image treatment includes soft lighting, subtle color grading, and background removal, which enhances the product focus and gives a high-end feel. The typography is large and bold, improving scannability in the feed. The overall style feels native to a high-end beauty brand, which could increase stop power for the intended audience. # Hooks Headline: From Subtle Everyday Looks to Bold, Artistic Statements # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - From Subtle Everyday Looks to Bold, Artistic Statements: Implies versatility and value through many possible uses. # Benefits - From Subtle Everyday Looks to Bold, Artistic Statements - A quartet for every mood # Features - REDIMENSION HYDRA EYES QUARTET # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout is from the brand, highlighting the product's features and versatility. - Brand: The brand name is present at the bottom of the center palette, identifying the source of the product and the value proposition. # Storyline - From the brand's perspective, the new RMS Beauty Redimension Hydra Eyes Quartet is being introduced to the customer. The intention is to grab attention and highlight the new product, and is positioned at the top of the image to immediately inform the viewer of the product release. - From the brand's perspective, the product is framed as capable of delivering "Subtle Everyday Looks" as well as "Bold, Artistic Statements." This is meant to communicate the versatility of the product, showing it can satisfy a wide range of makeup preferences and skill levels. - From the brand's perspective, the phrase "A quartet for every mood" is used to reinforce the idea that the product is designed to meet the customer's needs, no matter the occasion or desired aesthetic.

# Ad summary The ad showcases the RMS Signature Artistry Set that includes four palettes and other cosmetic products inside of a clutch. The ad highlights the new price of the set. # Brand positioning RMS Beauty is presented as a brand focused on providing high-quality, curated makeup sets for artistry and everyday use. The brand positions itself in the beauty market with a focus on offering perfectly harmonized palettes designed to simplify the makeup process, encouraging creativity and achieving a signature look. # Product The advertised product is The Signature Artistry Set by RMS Beauty. The set includes four palettes that are perfectly in harmony and also feature a variety of other cosmetic products. The intention of the product is to provide a collection of makeup items that can be used to create cohesive looks. # Visual style The ad has a clean and minimalistic aesthetic with a focus on the products. The lighting is soft and diffused, creating a smooth gradient backdrop that transitions from gray to white. The products are arranged in an organized, flat lay style within a pink leather clutch. The overall look is polished and high-end, appealing to a sophisticated audience. # Hooks Headline: The Signature Artistry Set # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Curated makeup set including four palettes that are perfectly in harmony # Benefits - Perfectly in Harmony # Features - Four Palettes # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad displays information about the product being offered. # Storyline - The ad showcases The Signature Artistry Set, a product that is being offered. This communicates that the product is a curated collection of makeup items. - The product has been reduced in price from $130 to $97. This is meant to convey a cost savings to the potential customer.

# Ad summary This image ad showcases the brand's Redimension Hydra Eyes Quartet, a gel-to-powder eyeshadow, featuring a customer testimonial. # Brand positioning This brand promotes itself as high-end and luxurious, as seen from the sophisticated packaging and the product itself. The brand aims to occupy a premium space in the consumer's mind by highlighting the signature luminosity of the product. The brand is positioned for those who seek high-quality makeup products with unique formulas, such as a gel-to-powder eyeshadow. This positioning blends functionality with an emotional appeal, suggesting that the brand is about more than just makeup; it's about enhancing one's natural luminosity. # Product The product being advertised is the Redimension Hydra Eyes Quartet, a unique eyeshadow product that transforms from a gel to a silky powder. It is designed for individuals who appreciate high-quality makeup with advanced formulas. The eyeshadow offers an easy application, transitioning from a gel consistency to a smooth, powdery finish. The key benefits highlighted are that it does not crease or cause fallout. The signature luminosity that the brand offers is also noted as a key benefit. # Visual style The visual style is clean, bright, and product-focused with a focus on highlighting the texture and color payoff of the cream eyeshadows. The focus is on the swatches and texture, creating a luxurious and product-focused aesthetic. # Hooks Headline: “These beautiful shadows transform from the easy application of a gel to the silky finish of a powder without creasing, fallout, or losing the brand's signature luminosity (my favorite part!)” # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of eyeshadows that crease, have fallout, or lack luminosity. # Value propositions - easy application of a gel to the silky finish of a powder without creasing, fallout, or losing the brand's signature luminosity # Benefits - without creasing - without fallout - without losing the brand's signature luminosity # Features - easy application of a gel to the silky finish of a powder # Call to action None used. # Social proof - “These beautiful shadows transform from the easy application of a gel to the silky finish of a powder without creasing, fallout, or losing the brand's signature luminosity (my favorite part!)” # Point of view - Customer: The quote at the top shares the customer's experience with the product, including the product's texture, finish, and signature luminosity. # Storyline - The ad starts by showcasing the brand name and product name, “Redimension Hydra Eyes Quartet.” This informs the viewer about the product being advertised, positioning the product as a luxury item from this brand. - The ad features a quote that describes the product's key benefits and luminosity. This testimonial is intended to convince the viewer through social proof. - The brand shows a range of eyeshadows in multiple colors, highlighting the color payoff, texture, and finish of the product.

# Ad summary This ad promotes the new Redimension Hydra Eyes Quartet. The ad highlights the silky, light-reflective colors that glide on with zero fallout. It showcases the palettes stacked on top of each other. # Brand positioning The brand is presented as high-end, focused on delivering smooth and high-quality eye makeup. The brand's positioning is functional, emphasizing performance and quality. The brand seems to be pushing against the category norm of eyeshadow fallout with its mention of "zero fallout." # Product The product featured is the new Redimension Hydra Eyes Quartet. It is an eyeshadow palette consisting of four complementary color palettes. The texture of the eyeshadow is described as "silky" and "light-reflective", that "glide on with zero fallout." The palettes are designed to work in harmony, creating a cohesive eye look. The product is for individuals looking for smooth, high-quality eyeshadows that apply easily and without fallout. # Visual style The ad has a clean and minimalist aesthetic. The production quality is high, featuring a studio-shot product against a gradient background. The image treatment includes soft lighting, which gives the product a smooth and luxurious feel. The typography is elegant and modern, enhancing the high-end feel of the ad. # Hooks Headline: Silky, Light-Refelective Colors That Glide on With Zero Fallout # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of eyeshadow fallout, which is a common frustration for makeup users. "Colors That Glide on With Zero Fallout" directly addresses this issue. # Value propositions - Silky, Light-Refelective Colors That Glide on With Zero Fallout: This statement combines the product's texture, visual appeal, and ease of application, while emphasizing the absence of fallout. This communicates that the eyeshadow is smooth, luminous, and easy to apply without creating a mess. # Benefits - Colors That Glide on With Zero Fallout - Perfectly in Harmony # Features - Silky - Light-Refelective - Glide on - Zero Fallout # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is from the brand's point of view, showcasing the new product, its benefits, and overall appeal. # Storyline - The ad opens by announcing the "NEW! REDIMENSION HYDRA EYES QUARTET", highlighting the new product and its name. The brand is conveying this information to get the audience excited about the product launch and draw their attention to what's new. - The ad then emphasizes the benefits of the product, stating: "Silky, Light-Refelective Colors That Glide on With Zero Fallout". The brand is telling the audience why the product is different and worth trying, focusing on its smooth texture, light-reflecting properties, ease of application, and lack of fallout. - The ad concludes by stating: "Four Palettes, Perfectly in Harmony", and displaying four palettes stacked neatly on top of each other. The brand is highlighting the variety offered by the product, while assuring that each palette works well together.

# Ad summary This image ad showcases the new Redimension Hydra Eyes Quartet eyeshadow palettes, presented as offering talc-free formulas and creating endless eye looks. The visual style is soft and elegant, focusing on the model's eye makeup and serene expression. # Brand positioning This brand appears to position itself within the premium beauty sector, emphasizing luxury and high performance. The brand pushes against typical category norms by promoting talc-free formulas, aligning with a health-conscious consumer. The brand's overall tone is elegant and sophisticated, focusing on empowering customers through versatile and high-quality eye makeup. The brand aims to occupy the space of a premium cosmetic brand that offers safe and versatile eye makeup. # Product The product being advertised is the Redimension Hydra Eyes Quartet, a new line of eyeshadow palettes. These palettes contain four talc-free eyeshadows designed to create a variety of eye looks. The ad claims that these palettes enable "endless eye-conic looks," suggesting versatility and high-fashion potential. The talc-free formulation addresses the purchase barrier of health concerns related to cosmetic ingredients, making the product appealing to consumers seeking safer options. The ad focuses on the versatility of the product and promotes the idea that each palette allows the consumer to create a variety of eye looks. # Visual style The ad features a polished, studio-shot image with a soft, dreamy aesthetic. The visual motifs include the use of translucent fabric and a blurred background to create an ethereal feel. The image treatment involves subtle color grading and soft lighting to enhance the model's features and the overall gentle tone. The typography is integrated smoothly, with clean and legible text that complements the visual style. The ad maintains a high-design feel, which enhances its stop power in the feed. # Hooks Headline: Like Music to Your Eyes # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Four talc-free palettes. - Endless eye-conic looks. # Benefits - Endless eye-conic looks. # Features - Talc-free palettes # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image conveys the brand's message about the new product, its features, and its benefits, making it a brand-centric communication. # Storyline - The brand introduces the new Redimension Hydra Eyes Quartet. The intent is to grab the audience's attention by presenting something novel. This part of the story is told by the brand. - The brand highlights the feature of being a talc-free palette. The intent is to alleviate potential health concerns about cosmetic ingredients. This part of the story is told by the brand. - The brand states that the product can create endless eye-conic looks. The intent is to showcase the product's versatility. This part of the story is told by the brand.

# Ad summary This image ad for RMS Beauty promotes 'The Signature Artistry Set,' which includes essential products for creating an eye look. The set is displayed inside of a soft, ruched makeup bag and features a variety of eye makeup products. The ad's headline emphasizes the ease of achieving a signature eye look, and the offer highlights the discounted price. # Brand positioning RMS Beauty is presented as a provider of curated artistry sets, specifically for creating signature eye looks. The brand seems to value simplicity and ease of use by offering the products in a single kit. The brand positions itself as offering a complete solution for achieving a desired look, suggesting convenience and expertise in selecting complementary products. RMS beauty occupies a space in the market for consumers seeking high-quality, simplified beauty routines with a focus on complete looks. # Product The featured product is 'The Signature Artistry Set,' which contains a curated selection of eye makeup products. While the exact contents of the set are not explicitly stated in the ad, it appears to include multiple items such as a mascara wand, eye shadow palette, eyeliner pencil, and a multi-use liquid product. The products are shown within a soft, ruched cosmetic bag, implying convenience for on-the-go use. The ad presents the set as an all-in-one solution for achieving a 'signature eye look' effortlessly. The current pricing shows a discount price point, making the complete set accessible. # Visual style The ad features a clean, product-focused studio shot with soft, neutral lighting. The visual motif centers on showcasing a curated makeup set in an organized and appealing manner. The image treatment includes a gradient background and soft shadows. The typography is elegant and legible, with a focus on highlighting the offer. The ad appears to be designed to be native to a social media feed, with a clear and direct presentation of the product and value. # Hooks Headline: Your Signature Eye Look In One Easy Set # Funnel stage Consideration # Pain points The ad implicitly addresses the pain point of needing multiple products to achieve a complete eye look, by suggesting that the set includes all essentials in one simple purchase. # Value propositions - Achieve Your Signature Eye Look In One Easy Set # Benefits - One easy set # Features - Signature artistry set # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the ad is from the brand, aiming to showcase the product benefits and promotional offer. # Storyline - The ad opens by presenting the Signature Artistry Set as a simple solution for achieving a complete signature eye look, establishing the product's offering. The brand is setting the stage by presenting the product in an aspirational yet attainable way. - The ad then highlights the discounted price, emphasizing the current value and creating a sense of urgency. The brand is taking the perspective of a retailer by calling attention to the discounted price of the Signature Artistry Set. - The final beat is a detailed product shot of the set in a makeup bag, showcasing the variety of products included and implying convenience and ease of use. The brand is sharing the benefits of their products by showcasing them.

# Ad summary This ad features a creator who promotes a four-piece beauty bundle from RMS Beauty, highlighting key features and benefits, including color payoff, customization, and long wear time. # Brand positioning RMS Beauty is presented as a brand offering high-quality makeup with a focus on clean ingredients and customization. The brand aligns with a modern, conscious lifestyle, pushing against norms of using harsh chemicals like talc in cosmetics. RMS Beauty occupies a space in the market for consumers who want effective makeup without compromising on health or environmental concerns, offering both functional benefits (color payoff, long wear) and emotional appeal (feeling good about the ingredients). # Product The RMS Beauty Signature Artistry Set is a four-piece makeup bundle designed to create dramatic yet clean beauty looks. It includes: (1) the Wild Velvet Kvartet, an eyeshadow palette with four gel-to-powder shades designed to build pigment for a multi-dimensional wet look. Its pans are removable for customization, and it is talc-free, and (2) a black pencil eyeliner that can be sharpened for a precise line and smudged for a smokier effect. (3) It also comes with a peptide lengthening mascara, promising 12 hours of hold, and (4) the Radiance Lock Setting Spray, designed to lock makeup in place for up to eight hours. The bundle addresses the desire for dramatic makeup looks with clean, customizable, and long-lasting products. # Visual style The ad has a polished UGC feel with natural lighting, suggesting a mid-to-high production quality. The editing style consists of quick cuts and static shots. The pacing is consistent throughout the ad, with cuts timed to voiceover lines, creating audio-visual sync. # Hooks Spoken: Female 1: 00:00–00:07 You know how sometimes you really love a clean beauty makeup look, but then there are times where you don't want it to be boring. You want a little bit more drama. Visual: 00:00–00:07 A medium shot of a woman with long, dark hair and fair skin, wearing a light pink t-shirt and a silver necklace. She stands in front of a brown wall and speaks directly to the camera. # Funnel stage Consideration # Pain points Wanting a clean beauty makeup look, but not wanting it to be boring and wanting more drama. # Value propositions - Get all four products for 25% off. # Benefits - Build up pigment when needed for a multi-dimensional wet look - Even more dramatic effect - Sharp eyeliner look # Features - Gel to powder formula - Talc free - Pans are removable - Customizable - Black pencil eyeliner with smudger - Peptide lengthening mascara - 12 hours of hold - Radiance lock setting spray - Locks everything in place for up to eight hours # Call to action None used. # Social proof - "Less really is more and this bundle definitely proves it." – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is delivered from the point of view of a woman presenting as a customer who is reviewing the product. # Storyline - 00:00–00:07 00:00–00:07 The video opens with a woman discussing the desire for both a clean beauty look and a little bit more drama. - 00:07–00:12 00:07–00:12 The woman introduces the Signature Artistry Set by RMS Beauty as a solution. - 00:12–00:17 00:12–00:17 She highlights the Wild Velvet Kvartet eyeshadow palette, demonstrating its use by applying a light shade to her eyelid with her finger. - 00:17–00:25 00:17–00:25 She uses a brush to apply another shade to her eyelid, emphasizing that the gel-to-powder formula allows for building pigment, then says they are talc-free and showcases the color payoff. - 00:25–00:29 00:25–00:29 She touches up her nose and cheek using a brush, adding that the pans are removable and customizable, and that they are also makeup artist friendly. - 00:29–00:40 00:29–00:40 The woman introduces the black pencil eyeliner, highlighting its sharpness and the built-in smudge for a dramatic effect. - 00:40–00:44 00:40–00:44 She introduces the peptide lengthening mascara that claims to last for 12 hours, and applies the mascara. - 00:45–00:51 00:45–00:51 The woman introduces the Radiance Lock Setting Spray, using it on her face to lock everything in place for up to eight hours. - 00:51–00:59 00:51–00:59 She announces that all four products are 25% off, mentioning that there are four eyeshadow kvartets to choose from, so there is a vibe for everyone. - 01:00–01:03 01:00–01:03 She closes the video saying "less really is more and this bundle definitely proves it."

# Ad summary Image ad for RMS Beauty, advertising a limited-edition set of eye makeup. The ad features multiple items from the eye makeup set in a close-up shot and advertises the price of the set at $97, down from $130. # Brand positioning RMS Beauty is presented as a curated makeup brand. The brand offers what is needed to complete an entire eye routine, suggesting a commitment to providing comprehensive solutions for makeup application. By highlighting the 'limited-edition set,' the brand implies exclusivity and scarcity, encouraging prompt action from consumers. The brand aligns itself with simplicity and luxury, offering a high-end makeup experience in a streamlined package. # Product The advertised product is a limited-edition set designed to complete an entire eye routine, including eyeshadow, liner, mascara, and setting mist. The set is packaged in a sleek and portable format. The eyeshadow component includes several neutral shades in an easy to carry palette. The eyeliner is a thin pencil. The mascara is in a slender silver tube. The setting mist comes in a small spray bottle. This all-in-one set is designed to provide everything needed for a complete eye makeup look, simplifying the makeup routine and offering value through bundled products. The advertisement highlights that this set is 'perfected in one limited-edition set,' suggesting precision and quality. # Visual style The ad has a polished, studio-shot production quality with a focus on a clean presentation of the products. The image treatment includes background blur and soft lighting. The typography is clean and minimal. # Hooks Headline: Your Complete Eye Routine # Funnel stage Middle of funnel (Consideration) # Pain points Pain point: Having to shop around for all the different eye makeup products and not knowing if they'll look good together. Quote: 'Your Complete Eye Routine' # Value propositions - Eyeshadow, liner, mascara, and setting mist—perfected in one limited-edition set. - Limited-edition set # Benefits - Perfected in one limited-edition set. # Features - Eyeshadow - Liner - Mascara - Setting mist # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the product from the brand's perspective, highlighting its features and benefits to convince customers to purchase the eye makeup set. # Storyline - The ad presents the brand's full eye makeup set for those seeking an easy, all-in-one solution. This opening intends to highlight the brand's understanding of their customer's needs and positions the brand as a provider of comprehensive makeup solutions. The message is from the brand's perspective. - The ad details what the eye makeup set includes and highlights the value of the limited-edition set to show that the consumer is getting a deal with all of these products included. This is intended to convey the benefits of buying the full set. This message is from the brand's perspective. - The ad lists the discounted price of the eye makeup set to create a sense of urgency and encourage immediate purchase. This is intended to show consumers that they need to buy the product now before the sale ends. The message is from the brand's perspective.

# Ad summary This ad promotes the REDIMENSION HYDRA EYES QUARTET eyeshadow palette using a customer testimonial about the quality of the product, accompanied by visual elements that show the product in use. # Brand positioning REDIMENSION is presented as a brand offering high-quality eyeshadow palettes, as the use of 5-star rating visually implies. The testimonial focuses on the unique colors and smooth application, suggesting the brand focuses on high-performing, user-friendly, and age-inclusive makeup. The brand positions itself as offering products that cater to individual expression with flattering shades and textures that work for a range of skin types. # Product The product is REDIMENSION HYDRA EYES QUARTET, an eyeshadow palette featuring four different shades of eyeshadow, as well as a small dual ended brush for application. The palette consists of neutral tones, each swirled with a rippled design. The palette has a mirror on one side for easy application. The product is advertised as having unique colors that go on easily and smoothly without emphasizing wrinkles or settling into lines. This aims to overcome consumer concerns about eyeshadow creasing or aging effects. # Visual style The ad has a clean, high-quality studio shot. The background is a smooth gradient, and the product is well-lit. The overall aesthetic is sleek and modern, typical of beauty product advertising. The focus is on product clarity and legibility of the testimonial. # Hooks Headline: "The colors are gorgeous and unique! They go on so easily and smoothly and don't emphasize my wrinkles or settle in lines at all." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of eyeshadow emphasizing wrinkles or settling into lines, which is a common concern for mature skin or those with fine lines around the eyes. The customer testimonial directly counters this issue by stating the product does not emphasize wrinkles or settle in lines. # Value propositions - Unique colors: implies individuality and allows for distinctive looks. - Go on so easily and smoothly: suggests user-friendliness and ease of application, making it appealing for both beginners and experienced users. - Don't emphasize my wrinkles or settle in lines at all: targets mature users, addressing concerns about aging and makeup settling into fine lines. # Benefits - Colors are gorgeous - Don't emphasize my wrinkles - Don't settle in lines at all # Features - Unique colors - Go on so easily and smoothly # Call to action None used. # Social proof - "The colors are gorgeous and unique! They go on so easily and smoothly and don't emphasize my wrinkles or settle in lines at all." # Point of view - Brand: The product name and 5-star rating at the top showcase the product's value and branding. - Customer: The testimonial quote provides a firsthand experience, building credibility and trust. - Customer: The hand holding the product shows a user's perspective and interaction with the product. # Storyline - The ad opens with the brand and product name, followed by a 5-star rating, establishing instant authority and promoting the product's perceived quality from the brand's perspective. - The focal point then shifts to a direct customer quote praising the product’s unique colors and smooth application, building trust through the customer's positive experience and conveying what makes the product desirable from a customer's point of view. - The image of the hand holding the product reinforces the practical aspect of the palette, demonstrating that the product can be easily held and used, while also showing the colors from a customer's perspective.

# Ad summary This ad for RMS Supernatural Radiance Serum is a user-generated video that features a woman in her 50s with fair skin and dark hair demonstrating the product. She shows it in her bathroom, in her tennis bag, and at the tennis court, stating how it protects her skin from the sun, evens out her skin tone, and gives her an amazing glow. # Brand positioning RMS Beauty is positioned as a brand that offers multi-tasking, natural beauty products with a focus on skincare benefits. The brand seems to cater to active, mature women who want a simple routine that provides sun protection, radiance, and even skin tone without extra steps. # Product RMS Supernatural Radiance Serum SPF 30 is a skincare product designed to protect the skin from the sun's damaging rays while providing radiance and evening out skin tone. It is formulated with SPF 30 and is intended for everyday use, both on and off the tennis court. The product's packaging is a small, easy-to-carry bottle, making it convenient for on-the-go use. The serum gives the user an 'amazing glow' and a 'hint of color,' suggesting it may also act as a light foundation or tinted moisturizer. The product is for people who want good skin and not extra steps. # Visual style The ad features a natural and authentic visual style, resembling user-generated content with a selfie-style camera. The production quality is simple, with static shots and minimal editing. The pacing is consistent and fairly slow, supporting the casual and informative tone. The editing is simple, and the audio-visual sync is timed to match the voiceover. # Hooks Spoken: 00:00–00:07 This is for people who want good skin and not extra steps. Text overlay: RMS / SuperNatural / Radiance / Serum / ✔️SPF 30 / Board / Spectrum / Sunscreen / This is for people who want good skin and not extra steps (caption box) Visual: 00:00–00:04 A woman stands in her bathroom, facing the camera. She has fair skin, dark hair pulled back in a ponytail, and wears a brown tank top. She holds a small bottle of RMS Supernatural Radiance Serum SPF 30 in her left hand, while gesturing with her right. Text overlays the right side of the screen, listing the product name and SPF details. The background includes a white door and neutral-colored walls. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of needing multiple products to achieve both sun protection and a radiant, even skin tone. It also addresses the frustration of complicated or lengthy skincare routines. # Value propositions - Good skin and not extra steps - This super SPF 30 can be used year round on and off the court # Benefits - It evens out my skin tone - It gives me this amazing glow and a hint of color - Protects my skin from the sun's damaging rays # Features - SPF 30 - Board Spectrum Sunscreen # Call to action Click the link below # Social proof - “I'm fifty-four, super active. I play tennis every day and I love that this SPF is for everyday use” – Female 1 (Customer) - “It evens out my skin tone” – Female 1 (Customer) - “It gives me this amazing glow and a hint of color and it actually protects my skin from the sun's damaging rays” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the point of view of a customer who uses and loves the product. # Storyline - 00:00–00:07 00:00–00:07 The ad opens with a woman standing in her bathroom, holding the RMS Supernatural Radiance Serum SPF 30. She states that the product is 'for people who want good skin and not extra steps'. This establishes the product's target audience and a key benefit: simplicity. The ad is being told from the customer's point of view, emphasizing the product's suitability for those who prioritize ease of use. - 00:07–00:15 00:07–00:15 The woman continues by stating 'I'm fifty-four, super active. I play tennis every day and I love that this SPF is for everyday use and my...'. She opens the bottle and prepares to apply the product to her skin. This highlights the user's age, active lifestyle, and frequent use of the product. - 00:15–00:35 00:15–00:35 The woman applies the serum to her face, emphasizing how 'it evens out my skin tone,' and 'gives me this amazing glow and a hint of color and it actually protects my skin from the sun's damaging rays'. As she rubs the product onto her face, she states 'This super SPF 30 can be used year round on and off the court'. This moment continues to be from the customer's perspective, using the product to show its benefits directly. It also showcases how it is a year-round product. - 00:35–00:49 00:35–00:49 The woman is then shown applying the serum to her hand next to the bathroom sink, and then placing it inside of her tennis bag. This demonstrates that it is useful 'off the court' as well. - 00:50–01:10 00:50–01:10 The woman is then seen on a tennis court, sitting down, applying the serum to her face, with her tennis bag and equipment beside her. She is again using the product, and using it at the tennis court, where she stated she plays everyday. - 01:10–01:18 01:10–01:18 The product is shown next to some shrubbery on a bathroom counter, and text appears on screen that states 'Click the link below'. This is the brand transitioning to a call to action.

# Ad summary This ad is for a curated eye makeup set. The image features all of the products laid out and the ad copy highlights that it is a four step process to endless eye looks. # Brand positioning RMS Beauty is positioned as a brand that simplifies the creation of defined eyes through its curated set of essential products. The brand offers a streamlined approach to achieving endless eye looks with just four steps. This functional positioning emphasizes ease of use and curated expertise, appealing to customers who value efficiency and simplicity in their beauty routine. # Product The featured product is an eye makeup set designed to create defined eye looks in four steps. The set includes a mascara in a white tube with black lettering, designed to lengthen and define lashes. Also included is a clear bottle with an orange tint and white label with RMS beauty printed on it. Next is an eyeshadow palette with 4 neutral colors with a white case. A small brush with a grey handle is placed in front of the palette. Lastly, the set contains an eyeliner pencil with silver and black encasing, likely used to line and define the eyes. The USPs emphasize simplicity and curated expertise. # Visual style The ad features a clean, studio-shot image with soft lighting, enhancing the product's high-end feel. The gradient background adds a subtle depth, while the careful arrangement of products in a flatlay style makes it scannable. The image uses a minimalist aesthetic with a focus on natural tones, which may help to be easily viewed when scrolling the feed. # Hooks Headline: Defined Eyes, Made Effortless # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Defined Eyes, Made Effortless - One curated set. Four essential steps. Endless eye looks. # Benefits - Endless eye looks # Features - curated set - Four essential steps # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout, with the brand showcasing the product, its benefits, and the value proposition. # Storyline - The ad opens with the message that defined eyes can now be made effortless, which conveys the brand's intention to highlight the ease of achieving a desired look through their product. The brand is telling this part of the story, setting the stage for how they simplify beauty routines. - The brand follows this up by explaining that this is a curated set that can be applied in four essential steps for endless eye looks, which reinforces the product’s simplicity and versatility. The brand is explaining the convenience and variety offered by the makeup set. - Finally, the viewer is shown the discounted price of $97, as the original price of $130 is crossed out, which builds the value proposition and incentive to purchase. The brand is telling this final piece of the story, as the ad shows the savings the customer will receive.

# Ad summary This ad showcases an eyeshadow palette from RMS Beauty, emphasizing its artist-approved quality and ease of wear. It features the product alongside other makeup tools and highlights a discounted price. # Brand positioning RMS Beauty is presented as a brand synonymous with high-quality, artist-approved makeup that is effortlessly wearable. The brand positions itself as a modern approach to beauty, particularly in the realm of eye makeup, emphasizing simplicity and dimension in a single product set. The brand's association with a signature approach suggests expertise and trustworthiness within the beauty industry, appealing to customers who value professional-grade products that are easy to use. # Product The featured product is an eyeshadow palette designed for creating modern, dimensional eye looks. It is a set containing four different eyeshadow colors, presented in round pans within a sleek, white rectangular case. The set also includes a dual-ended eyeshadow brush and a black eyeliner pencil for application. The ad addresses potential purchase barriers by offering the set at a discounted price, from $130 to $97, and emphasizing that Rose-Marie's signature approach to dimensional eyes is now available in one convenient set. The layout suggests that the eyeshadows offer professional results with ease of use. # Visual style The ad employs a clean and modern visual style with a focus on product presentation and clarity. The lighting is soft and diffused, highlighting the textures and colors of the makeup products without harsh shadows. The background uses a gradient that adds depth without distracting from the foreground elements. The overall aesthetic is polished and professional, suggesting a high-quality product. # Hooks Headline: Artist-Approved. Effortlessly Wearable. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Artist-Approved - Rose-Marie's signature approach to modern, dimensional eyes—now in one set. # Benefits - Effortlessly Wearable # Features - Rose-Marie's signature approach - Modern, dimensional eyes # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the brand is clearly communicating the product's quality, ease of use, and unique value through text and visual presentation. # Storyline - The ad opens by declaring the product as 'Artist-Approved' and 'Effortlessly Wearable.' This statement immediately positions the product as both high-quality and user-friendly, setting the tone for the rest of the advertisement. This message is from the brand's perspective, aiming to instill trust and intrigue in potential customers. - The next narrative beat highlights 'Rose-Marie's signature approach to modern, dimensional eyes—now in one set.' This emphasizes the brand's unique expertise and presents the eyeshadow palette as a comprehensive solution for achieving a specific aesthetic. This is also from the brand's perspective, further building credibility and showcasing the product's value. - The ad then presents a discounted price, showing the original price of '$130' crossed out and the new price of '$97' displayed. This creates a sense of urgency and encourages immediate purchase by highlighting the savings. This is from the brand's perspective and aims to drive conversion by making the product more accessible.

# Ad summary This ad promotes RMS Beauty's ReDimension powder blushes. An RMS Beauty employee is showing the product to the camera while discussing the product's features. She mentions that it gives her a luminous pink glow and is long-wearing and talc-free. # Brand positioning RMS Beauty is presented as a brand that occupies a space in the market for clean, high-quality makeup. The brand values promoting natural beauty and enhancing one's features with products that are long-wearing and good for the skin. This is done by offering products that are talc-free and give a luminous glow. The brand pushes against using harsh chemicals and ingredients in makeup, focusing on creating formulas that are gentle yet effective. # Product The featured product is the ReDimension powder blush by RMS Beauty. It is a talc-free, long-wearing blush that gives a luminous pink glow, as stated by the person in the ad. The blush comes in a square, light pink compact with a clear lid, allowing the user to see the blush inside. The specific shade being showcased and worn in the ad is Bermuda Rose. The product is for anyone looking to add a natural, luminous flush to their cheeks with a clean beauty product. # Visual style The ad has a polished and clean aesthetic. The editing style is simple, with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent throughout the ad, with the focus being on the woman speaking directly to the camera. There is no music, and the cuts are timed to the voiceover lines. # Hooks Spoken: 00:00–00:06: I work for RMS Beauty and everybody's asking me what my favorite products are and if I had to suggest just one Visual: 00:00–00:06: A woman with long brown hair and pink blush on her cheeks is centered in the frame and speaking to the camera. She is wearing a white t-shirt and has diamond earrings. The background is a neutral colored wall and door. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding a blush that is long-wearing and talc-free, as many consumers are becoming more aware of the ingredients in their makeup. # Value propositions - Get a long-wearing, luminous pink glow without talc, a potentially harmful ingredient, making it a healthier choice for your skin. # Benefits - it gave me this most luminous pink glow # Features - long wearing - talc-free # Call to action None used. # Point of view - Customer 0% – N/A - Brand 100% – The entire ad is delivered by an employee of the brand, acting as a product expert. - Expert 0% – N/A - External source 0% – N/A # Storyline - 00:00–00:06 00:00–00:06: The RMS Beauty employee introduces herself and states that people are always asking her what her favorite products are. She then states that if she had to suggest just one, it would be the blushes. This is meant to draw the viewer in and demonstrate that the employee's recommendation is desired. - 00:06–00:09 00:06–00:09: She holds up the blush compact and shares that they are called ReDimension powder blushes. The ad is conveying that the employee is now specifying which product she is talking about and providing more detail about it. - 00:09–00:12 00:09–00:12: She states that she is wearing the shade Bermuda Rose, and it gave her this most luminous pink glow. The ad is demonstrating that the product is responsible for the glow that the employee has, making the viewer want to buy the product. - 00:12–00:17 00:12–00:17: She states that the blush is long-wearing and talc-free, and she's obsessed with these blushes. The ad is building trust and highlighting benefits by mentioning product features.

# Ad summary A woman promotes the ReDimension powder blush. She mentions that she always receives compliments on this product. She applies the blush and notes that it is long-wearing and talc-free. # Brand positioning The ReDimension powder blush is presented as a go-to product for achieving a luminous, pink glow. The brand aims to occupy a space in the consumer's mind as a provider of long-wearing and talc-free makeup, positioning itself as a beauty solution that is both effective and health-conscious. The ad emphasizes the brand's focus on enhancing natural beauty by using a product that helps provide a luminous glow. This aligns with an emotional brand positioning that values a healthy and radiant complexion. # Product The featured product is the ReDimension powder blush, specifically in the shade Bermuda Rose. The blush is designed to give the wearer a "most luminous pink glow". Key features include that it is long-wearing and talc-free, addressing concerns about product longevity and potentially harmful ingredients. The product is presented as an essential item for those seeking to enhance their complexion with a natural, radiant flush. # Visual style The ad has a polished UGC feel. It features static, selfie-style shots with quick cuts. The production quality suggests a hybrid approach, combining the authenticity of UGC with a polished commercial look, supporting the intended tone of a relatable yet aspirational beauty recommendation. The ad appears to be formatted for Reels. # Hooks Spoken: 00:00–00:03: The one product I always get compliments on when I'm wearing Text overlay: 00:00–00:03 / the one product / I always get compliments on when I'm wearing Visual: 00:00–00:03: A fair-skinned woman with long brown hair and pink blush on her face is centered in the frame. She is wearing a white t-shirt and a simple necklace. The camera is selfie-style and there are slight movements. The background is a plain, light beige wall with a white door frame. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of wanting a blush that provides a luminous glow and is also safe and long-lasting. # Value propositions - The brand's ReDimension powder blush in Bermuda Rose delivers a luminous pink glow and is long-wearing and talc-free, making it a healthy and effective beauty product. # Benefits - It gave me this most luminous pink glow. # Features - long wearing - talc-free # Call to action None used. # Social proof - "The one product I always get compliments on when I'm wearing" - Female 1 # Point of view - Customer 100% – The entire ad is presented from the perspective of someone who uses and enjoys the product. # Storyline - 00:00–00:03 A woman with pink blush on her face speaks directly to the camera. - 00:03–00:07 She holds up the blush she is wearing. - 00:07–00:10 She applies the blush to her face and highlights that it gives her a "most luminous pink glow". - 00:10–00:14 She states that the blush is long-wearing and talc-free.