How Alex Hormozi Advertises on Meta

# Ad summary An advertisement formatted like a newspaper article promotes a bundle of three hardcover books, each focused on business strategy, plus a free month of access to the Skool platform, for a total price of $16. # Brand positioning This brand presents itself as an authority in the business and entrepreneurship space, offering resources and strategies to help individuals build businesses worth over $100 million. The brand aligns with values of innovation and industry expertise, positioning itself as a provider of unprecedented deals and complete solutions for business success. The brand positioning is functional, focusing on delivering performance-oriented strategies and access to a platform, while also conveying an emotional appeal through the promise of achieving significant business growth and success. # Product The product advertised is a bundle of three hardcover books, each addressing critical areas of business development: generating high-value leads, crafting compelling offers, and establishing effective money models. These books have collectively sold over 5,000,000 copies, and each typically retails for $29. As part of the bundle, customers also receive a month of access to the Skool platform, valued at $9 per month, which is described as an online business platform. The bundle is marketed as providing access to a complete book collection and an online business platform for the price of a fast-food meal, making it an accessible entry point for aspiring business owners. This is presented as an 'unprecedented' deal. The bundle addresses the purchase barrier of high costs typically associated with business resources. # Visual style The ad's visual aesthetic is designed to mimic a newspaper article, employing a vintage, low-fidelity production quality with a grid layout typical of news publications. The image treatment includes a crinkled paper texture and black-and-white color scheme to further simulate a newspaper clipping. The typography is integrated in a manner consistent with newsprint, using serif fonts and structured columns. The platform contrast is high, disrupting the typical polished, high-design content of social media feeds with a lo-fi, attention-grabbing style. This approach aims to enhance scannability and stop power by standing out from the surrounding content. # Hooks Headline: MAN SELLS 3 BOOKS FOR $16 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of limited access to valuable business resources for entrepreneurs and business owners. It highlights that acquiring essential knowledge and tools for building a successful business can be expensive, time-consuming, and challenging to obtain, especially for those on a tight budget. This is demonstrated by highlighting "A man known for building businesses worth over $100M is reportedly giving away his complete book collection and access to an online business platform for the price of a fast food meal." # Value propositions - Bundle includes access to business strategies for the price of a fast food meal - Bundle includes access to $100M leads, $100M offers, and $100M money models, plus one month of Skool platform, for $16 # Benefits - Access to complete book collection - Access to an online business platform - Free shipping - Industry experts are calling the deal unprecedented. # Features - $100M LEADS - $100M OFFERS - $100M MONEY MODELS - One month of Skool platform # Call to action GET YOURS BEFORE THEY'RE GONE # Social proof - "A man known for building businesses worth over $100M is reportedly giving away his complete book collection" - "Industry experts are calling the deal unprecedented." # Point of view - External source: The entire ad is styled to mimic a newspaper article, suggesting an objective, external perspective on the offer. # Storyline - The ad opens with a headline in a newspaper format declaring, "MAN SELLS 3 BOOKS FOR $16," which immediately grabs attention with its surprising value proposition, as told from the perspective of a news outlet reporting a noteworthy business deal. - Next, it details the bundle's contents—$100M LEADS, $100M OFFERS, $100M MONEY MODELS and one month of SKOOL—contrasting it with its normal price of $116, showcasing the magnitude of the discount from the brand's perspective to emphasize the value. - The copy adds credibility to the offer by stating that the seller is a man known for building businesses worth over $100M, and that he is giving away his complete book collection and access to an online business platform for a 'fast food meal', further enhancing the perception of value from the perspective of the business expert. - The ad continues by highlighting that the 'Business Backpack' includes three hardcover books with over 5,000,000 copies sold and a free month of the Skool platform and is described as an unprecedented deal, which is backed up by the viewpoint of industry experts. - The inclusion of a product shot featuring the books reinforces the tangibility of the offer, while the final line—'LIMITED SUPPLY • FREE SHIPPING • GET YOURS BEFORE THEY'RE GONE'—creates a sense of urgency to prompt immediate action, speaking directly from the brand's perspective.

# Ad summary In this ad, Alex Hormozi introduces ACQ AI, emphasizing its origins in his consulting practice and its potential to assist business owners. He mentions the AI's training on 50,000+ hours of consulting, access to advisors, and the loneliness that entrepreneurs can face without outside input. The ad is geared towards business owners looking for guidance and growth strategies. # Brand positioning Acquisition.com, led by Alex Hormozi, positions itself as a provider of high-level business advisory services, offering expertise and proven playbooks to accelerate growth for million-dollar-plus businesses. The brand promotes a results-oriented approach, focusing on alpha generation and faster growth, and targets business owners seeking practical, actionable advice, drawing from extensive consulting experience. By offering access to its advisors and a library of resources, Acquisition.com aims to fill a gap for entrepreneurs who may feel isolated or lack external perspectives, setting itself apart by providing legitimate, proven strategies. # Product ACQ AI is positioned as a tool designed for $1M+ business owners, offering access to an AI trained on 50,000+ hours of consulting. It includes all the playbooks that Acquisition.com gives to portfolio companies, which is all the things that they do to install in the business to ultimately drive alpha or get them to grow faster. Access to the business advisors can also be granted, if requested, for people to ask direct questions, and the AI helps to provide business owners who feel lonely in their path to the next level with outside eyes. # Visual style The ad features a straightforward, direct-to-camera approach with a mix of close-up shots and footage from business seminars. It blends polished visuals with a raw, unedited feel, creating a hybrid aesthetic that balances professionalism with accessibility. Pacing remains relatively consistent at around 20 cuts per minute, with cuts timed to voiceover lines. # Hooks Spoken: So one of my old favorite old tales was Merlin could know everyone else's futures except for his own. Text overlay: SO ONE OF MY OLD FAVORITE OLD TALES WAS / MERLIN COULD KNOW EVERYONE ELSE'S FUTURES Visual: 00:00–00:04: The shot is a medium close-up of Alex Hormozi from the chest up, centered against a dark gray background. He is fair-skinned with a dark brown beard and long curly dark brown hair, wearing a white V-neck t-shirt underneath a green and black plaid flannel shirt. He is wearing a black trucker hat. He is speaking directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points Business owners are stuck in their own business and can't see what needs to be improved. “But they don't see it because they're in it.” # Value propositions - The AI tool and access to advisors will help business owners grow faster - The AI tool and access to advisors will help business owners drive alpha # Benefits - Access to our advisors at a certain level - Drive alpha - Get them to grow faster # Features - AI trained on 50,000+ hours of consulting - All the playbooks that we give to our portfolio companies # Call to action You can click the link # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, featuring Alex Hormozi as the voice of the brand promoting ACQ AI. # Storyline - 00:00–00:04 The ad begins with Alex Hormozi introducing a tale about Merlin, who can see everyone else's future but his own. - 00:04–00:11 Alex draws an analogy to business owners who can see problems in other businesses but struggle to see their own. This sets up the pain point that ACQ AI aims to address. - 00:11–00:17 Alex transitions to introducing ACQ AI and explains that is a way to help facilitate breakthroughs for business owners. - 00:17–00:36 Alex explains that the AI is designed to get $1M+ business owners to the next level by providing resources. - 00:36–00:46 Alex mentions that users can also get access to his advisors and ask direct questions. - 00:46–00:55 The ad acknowledges the pain point of entrepreneurs feeling lonely and the need for outside perspectives. - 00:55–01:01 The ad concludes by inviting viewers to click the link if they're interested, and if not, Hormozi states he still appreciates them.

# Ad summary This ad features entrepreneur Alex Hormozi directly addressing the viewer, promoting his three free business books and a 30-day free trial of Skool. He highlights the books as essential answers for first-time entrepreneurs and positions Skool as the tool to apply these concepts. The ad emphasizes that the books are free, requiring only shipping payment, and that the Skool trial is a never-before-seen offer. Hormozi connects the initiative to his personal mission of paying forward the help he received from other entrepreneurs, portraying it as a community-driven effort to empower individuals. # Brand positioning The brand, represented by Alex Hormozi and his associated platforms (Acquisition.com, Skool), positions itself as a practical, no-nonsense guide for first-time entrepreneurs. It aims to occupy a space as a direct, results-oriented authority that provides actionable strategies for business growth. The brand emphasizes self-reliance and community support over external solutions (like government or politicians), aligning with values of hard work, independence, and mutual aid among entrepreneurs. Its tone is confident, direct, and slightly challenging, pushing against the idea of passive learning or waiting for external saviors. The brand positioning is highly functional, focusing on providing 'tools' and 'answers' to fundamental business problems, but also carries an emotional undertone of empowerment and collective success. # Product The ad features three business books by Alex Hormozi: 'Money Models,' '100M Offers,' and '100M Leads.' 'Money Models' (green cover) provides answers to 'What do I sell?' '100M Offers' (purple cover) provides answers to 'Who do I sell it to?' and '100M Leads' (blue cover) provides answers to 'How do I make money from it?' These books are for first-time entrepreneurs looking to start or grow their business. The core USP is that they offer practical answers to common entrepreneurial questions and are offered 'free' (only requiring shipping costs). The ad also promotes 'Skool,' an online platform described as 'the tool you need to apply these concepts' from the books. Skool helps entrepreneurs take action, facilitating the implementation of learned strategies. The ad offers a 30-day free trial of Skool, an unprecedented trial length for the platform, to further support users in applying the book's concepts. The ad emphasizes the value of these resources in helping entrepreneurs get started and succeed, overcoming the 'slowness' of trying to 'dig a ditch with your hands' versus using 'a bulldozer' (the tools provided). # Visual style The visual style is a hybrid of polished and direct-to-camera, leaning towards a high-end UGC feel. The lighting is professional, illuminating the speaker and products clearly against a solid, vibrant purple background. The editing rhythm is quick, with frequent cuts that are often timed to the speaker's emphasis on key points or when he brings a new book into frame. The camera is mostly static and tripod-mounted, offering consistent framing, which gives a sense of stability and focus. Visual motifs include the consistent use of the purple background, the direct address of the speaker, and the prominent display of the books and laptop. The pacing is fast, matching the speaker's energetic delivery, creating an engaging and dynamic experience. Audio-visual sync is strong, with text overlays, product reveals, and gestures all precisely timed to the spoken words, enhancing clarity and impact. # Hooks Spoken: The best gift I could give first-time entrepreneurs is the answers to the question that plagues everyone, which is number one, what do I sell? Number two, who do I sell it to? And number three, how do I make money from it? Text overlay: THE BEST GIFT I COULD GIVE FIRST TIME ENTREPRENEURS / IS THE ANSWERS TO THE QUESTION THAT PLAGUES EVERYONE / WHICH IS #1 WHAT DO I SELL? / #2 WHO DO I SELL IT TO? / AND #3 HOW DO I MAKE MONEY FROM IT? Visual: The speaker, Alex Hormozi, a White male with a full beard and long dark curly hair pulled back by a dark baseball cap, wearing a white tank top with 'ACQUISITION.COM' and a logo, is centered in the frame. He holds a green book titled 'MONEY MODELS' by 'ALEX HORMOZI' with symbols representing money models on the cover, slightly angled towards the camera. The background is a solid, deep purple. The camera is stationary and chest-level, focusing on his upper body and the book. Text overlay appears at the bottom of the frame. / Hormozi is centered, holding three books: 'MONEY MODELS' (green) on the right, '100M OFFERS' (purple) partially visible on the left, and '100M LEADS' (blue) in the center. The books are positioned to reveal their titles. His expression is serious and engaged as he speaks. The background remains solid deep purple. The camera remains stationary. Text overlay appears at the bottom. / Hormozi is centered, now holding '100M LEADS' (blue) in the foreground and '100M OFFERS' (purple) partially visible behind it on the right. He moves the purple book out of the frame while looking directly at the camera. His expression is active and conversational. The background is solid deep purple. The camera remains stationary. Text overlay appears at the bottom. / Hormozi is centered, now holding '100M OFFERS' (purple) in the foreground and '100M LEADS' (blue) partially visible behind it on the left. He moves the blue book out of the frame while looking directly at the camera. His expression is active and conversational. The background is solid deep purple. The camera remains stationary. Text overlay appears at the bottom. / Hormozi is centered, with his right hand reaching for a book off-screen to the right. He is looking off-camera to the right. His expression is engaged. The background is solid deep purple. The camera remains stationary. Text overlay appears at the bottom. # Funnel stage Consideration # Pain points The central pain point addressed is the struggle of first-time entrepreneurs who are unsure how to start or grow their business. This is encapsulated by the speaker asking, "Which is #1 WHAT DO I SELL? #2 WHO DO I SELL IT TO? AND #3 HOW DO I MAKE MONEY FROM IT?" These fundamental questions represent the core uncertainty and lack of direction faced by aspiring business owners. # Value propositions - The best gift I could give first time entrepreneurs is the answers to the question that plagues everyone. - The books themselves can't do anything until you do something. - Skool is the tool you need to apply these concepts to start your first business. - All of this is free. - Other entrepreneurs helping each other, that's what changed my life. - All three of these books have already been paid for. All you gotta do is pay for shipping. # Benefits - Helps you get started as an entrepreneur - Provides tools to apply concepts - Helps you avoid slow progress by providing efficient tools - Offers a community of entrepreneurs helping each other # Features - Answers to: #1 What do I sell? #2 Who do I sell it to? #3 How do I make money from it? - 3 free books ('Money Models', '100M Offers', '100M Leads') - 30-day trial of Skool - Training to show you what to do # Call to action Go grab them, Start your trial # Social proof - "WHERE WE BROKE THE GUINNESS WORLD RECORD FOR MONEY MODELS" – Alex Hormozi (Creator) - "DONATED BOOKS TO OTHER ENTREPRENEURS THEY HADN'T MET TO HELP THEM GET STARTED" – Alex Hormozi (Creator) - "And other entrepreneurs helping each other, that's what changed my life" – Alex Hormozi (Creator) # Point of view - Brand 100% – The entire video is presented by Alex Hormozi, the founder of Acquisition.com and Skool, speaking directly to the audience about his books and platform. # Storyline - 00:00–00:02 The ad opens with Alex Hormozi holding his book 'Money Models,' immediately establishing his identity as the speaker and the book as the primary subject. He addresses the audience directly, sharing his perspective on the 'best gift' he could give first-time entrepreneurs, setting a helpful and authoritative tone. - 00:02–00:09 Hormozi reveals two more of his books, '100M Offers' and '100M Leads,' stating that the 'best gift' is the answers to three fundamental questions plaguing entrepreneurs: 'What do I sell?', 'Who do I sell it to?', and 'How do I make money from it?'. This creates a problem-solution narrative, framing his books as the definitive answers to universal entrepreneurial struggles, solidifying his role as an expert providing essential knowledge. - 00:09–00:12 He explains that he wrote a book (implying the collection of books) answering all three questions. This reinforces the value proposition of the books as comprehensive guides, told from the author's direct experience and expertise, maintaining an expert and direct tone. - 00:12–00:15 Hormozi then introduces a new idea: while the books are important and free (briefly mentioning this as a bonus point), they are not enough on their own. This shifts the narrative to highlight a common pitfall (passive learning) and primes the audience for the next solution, establishing a frank and realistic tone. - 00:15–00:27 He articulates that entrepreneurs 'also need the tools to actually apply the stuff,' drawing an analogy about digging a ditch with hands versus a bulldozer. This further emphasizes the need for practical application, positioning himself as a provider of not just knowledge but also the means to implement it effectively, reinforcing his expert status with a relatable comparison. - 00:27–00:32 He emphatically introduces 'Skool' as 'the tool you need to apply these concepts to start your first business.' This is the reveal of the secondary product, presented as the crucial link between knowledge and action, maintaining a confident and solution-oriented tone. - 00:32–00:43 Hormozi highlights that 'all of this is free,' explaining that other entrepreneurs at his book launch (where a Guinness World Record was broken for 'Money Models') donated books to help others get started. This introduces a strong social proof and reciprocity element, shifting the perspective from his individual offering to a collective, altruistic movement. He uses a passionate and slightly incredulous tone to convey the generosity. - 00:43–00:53 He reinforces the self-reliant and community-focused ethos, stating, 'If you're anything like us, we don't believe that the government's coming to save us, there's no politician that's going to keep their promises, it's you gotta help you, and other entrepreneurs helping each other.' This directly addresses the target audience's potential frustrations and validates their independent spirit, positioning the community as the true source of support, with an assertive and empowering tone. - 00:53–01:08 He reiterates the offer: the three books are free (just pay shipping, about $5 a book for US only) and include a '30-day trial of Skool,' which is emphasized as a never-before-seen generous offer. This brings the narrative back to the concrete benefits and call to action, maintaining a persuasive and direct selling tone. - 01:08–01:12 He adds a 'training' he created to 'show you what to do' on top of the books, further sweetening the deal. This layers additional value, making the offer even more comprehensive and removing potential friction points for new users. - 01:12–01:17 Hormozi expresses his personal satisfaction with the initiative, saying 'I'm so glad that we were able to do this.' This adds a personal touch and sincerity to the offer, connecting his mission to the audience's potential success, using a warm and grateful tone. - 01:17–01:27 He concludes with a direct call to action: 'Go grab them,' reminding viewers that supplies are limited ('as long as we have the donated book supplies') and encouraging them to 'start your trial.' This creates urgency and directly guides the viewer to the next step, ending with a strong, urgent, and encouraging tone.

# Ad summary This ad promotes a free personalized scaling roadmap for holistic health practices doing over $1M+ a year. The ad features a man speaking directly to the camera, emphasizing that his team has spent over 200 hours reviewing portfolio companies to identify where businesses get stuck at each revenue level. He offers a free, customized scaling roadmap with specific actions to take, highlighting that it's a gift with no strings attached. The ad encourages viewers to click, enter their information, and receive a personalized roadmap. # Brand positioning Acquisition.com is presented as a company that helps holistic health practices scale their businesses beyond $1M+ in annual revenue. The brand positions itself as an expert in identifying and resolving common roadblocks that businesses face at different revenue levels. The tone is direct and confident, emphasizing the practical value of their insights and resources. The brand aligns with a functional approach, focusing on providing actionable strategies and customized roadmaps to help businesses achieve tangible growth. By offering a free personalized scaling roadmap, Acquisition.com aims to build trust and demonstrate its expertise in the field of business scaling. # Product The product being advertised is a free personalized scaling roadmap designed for holistic health practices that are already generating over $1 million in annual revenue. This roadmap is tailored to help businesses identify and overcome specific challenges they face at their current revenue level, providing actionable strategies to scale further. The roadmap is presented as a customized solution, offering specific actions to take based on the business's unique circumstances. The ad emphasizes that this roadmap is a gift with no strings attached, addressing potential purchase barriers by highlighting its free availability and personalized nature. The product aims to provide clarity and direction for businesses looking to scale, offering a clear path forward based on expert analysis and insights. # Visual style The ad has a casual, UGC-style aesthetic with a handheld camera and natural outdoor lighting. The editing is simple, with direct cuts between shots. The production quality is relatively low-fi, which contributes to a sense of authenticity and approachability. The pacing is consistent, with the speaker delivering information at a steady rate. The visual style supports the intended tone of a straightforward and practical offer. # Hooks Spoken: 00:00–00:03 If you own a holistic health practice doing over a million dollars a year and you want to scale, I have a free gift for you. Text overlay: 00:00–00:03 IF YOU OWN A HOLISTIC HEALTH PRACTICE / 00:01–00:03 DOING OVER $1M+ A YEAR / 00:02–00:03 AND YOU WANT TO SCALE I HAVE A FREE GIFT FOR YOU Visual: 00:00–00:03 The shot features a man with long brown hair and a beard, wearing a gray baseball cap and a flannel shirt over a white t-shirt. He has a bandage on his nose. He is outdoors, with palm trees and a building visible in the background under a clear blue sky. The camera is at eye level and slightly shaky, suggesting a handheld or selfie-style shot. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty in scaling a holistic health practice beyond $1M+ in annual revenue. This is signaled by the opening question: "If you own a holistic health practice doing over a million dollars a year and you want to scale..." # Value propositions - Free personalized scaling roadmap: Offers a valuable resource at no cost, reducing risk and encouraging engagement. - Customized to where you're at right now: Provides a tailored solution that addresses specific challenges, increasing relevance and effectiveness. - Specific actions to take: Offers actionable strategies that can be immediately implemented, providing practical value and driving results. # Benefits - Helps holistic health practices scale - Identifies where people get stuck at each revenue level - Provides a clear path forward # Features - Free personalized scaling roadmap - Customized to where you're at right now - Specific actions to take # Call to action Click put your information in # Social proof - "My team spent 200+ hours reviewing portfolio companies and companies we advise to figure out exactly where people got stuck at each revenue level..." – Male 1 (Brand representative) # Point of view - Brand 100% – The entire video is told from the brand's perspective, with the speaker representing the company and promoting its services. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a man directly addressing the camera, asking if the viewer owns a holistic health practice doing over $1M+ a year and wants to scale. This serves as an immediate qualifier, targeting a specific audience and piquing their interest with the promise of growth. - 00:03–00:11 00:03–00:11 The man states that his team spent 200+ hours reviewing portfolio companies and companies they advise to figure out exactly where people got stuck at each revenue level and looked at it across function. This builds credibility by highlighting the extensive research and expertise behind the offer, positioning the brand as knowledgeable and capable. - 00:11–00:20 00:11–00:20 He elaborates on the scope of the review, mentioning marketing, sales, customer success, finance, legal, tech, and ops, emphasizing the comprehensive nature of their analysis. This reinforces the value of the offer by showcasing the depth of their understanding of various business functions. - 00:20–00:22 00:20–00:22 The man transitions to the offer, stating that it's a gift and absolutely free if the viewer wants that. This reduces any perceived risk and encourages viewers to take advantage of the offer. - 00:22–00:28 00:22–00:28 He explains that the gift will give the viewer a customized scaling roadmap to where they're at right now and what specific actions to take. This highlights the personalized and actionable nature of the offer, making it more appealing to the target audience. - 00:28–00:30 00:28–00:30 The man reiterates that the whole thing is a gift with no strings attached. This further emphasizes the risk-free nature of the offer and encourages viewers to take action. - 00:30–00:39 00:30–00:39 The ad concludes with a call to action, urging viewers to click, put their information in, and receive a personalized roadmap. He ends by saying it rocks, and so you should use it, and have a good new year. This provides clear instructions on how to access the offer and reinforces its value.

# Ad summary This ad features a man in a baseball cap standing outside a building. He tells business owners doing over $1 million a year that he has a free gift for them. He says that the best thing he can do is help them debottleneck where they currently are and make the business make more money. He says he wants to give them what they call the scaling roadmap, which he could have charged for. He says it comes from studying all of their portfolio companies and the companies they advised over the years to figure out what exactly limits people at $1 million to $3 million, $3 million to $10 million, $10 million to $100 million, whatever it is. He says they put it down across IT, tech, product, customer success, marketing, sales, you name it, where people get stuck and more importantly how to get unstuck. He says the thing is absolutely free, and if you want that, it's his gift to you. He tells viewers to click, download it, and put their information in, and enjoy it, use it, abuse it, and maybe someday he'll see you out here in Vegas. # Brand positioning Acquisition.com is presented as a company that helps business owners doing over $1 million a year debottleneck where they currently are and make the business make more money. The brand aligns with values of growth, success, and expertise. The brand positions itself as a provider of robust and valuable resources, specifically a scaling roadmap, derived from studying portfolio companies and advising businesses over the years. The brand positioning is functional, focusing on performance and simplicity in helping businesses achieve their financial goals. # Product The product being advertised is a free personalized scaling roadmap designed for business owners doing over $1 million a year. This roadmap is presented as a tool to help businesses identify where they are getting stuck and how to get unstuck, covering areas such as IT, tech, product, customer success, marketing, and sales. The roadmap is based on the company's experience in studying portfolio companies and advising businesses over the years. The ad emphasizes that this roadmap is robust, more so than the vast majority of things that are out there, and that it comes from the company's own research and expertise. The ad addresses the purchase barrier by offering the roadmap for free, positioning it as a gift to the viewer. The ad tells the viewer that this product is worth trying because it can help them debottleneck their business and make more money. # Visual style The ad has a hybrid aesthetic, combining a UGC feel with polished commercial elements. The editing style includes quick cuts and static shots. The production quality is a mix of casual selfie-style footage and professional shots of business meetings. The pacing is consistent throughout the ad. The cuts and text are timed to the voiceover lines. # Hooks Spoken: 00:00–00:03 Business owners doing over $1 million a year, I have a gift for you and it's absolutely free Text overlay: 00:00–00:03 BUSINESS OWNERS DOING OVER $1M+ A YEAR / 00:01–00:03 I HAVE A GIFT FOR YOU AND IT'S ABSOLUTELY FREE Visual: 00:00–00:03 A man with long brown hair and a beard, wearing a gray baseball cap with the logo "ACQUISITION.COM" and a black mesh back, and a black and red flannel shirt, stands outside on a sunny day. He has a bandage on his nose. He is speaking directly to the camera in a selfie-style shot. Behind him is a modern building with large windows and a blue sky. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of business owners feeling stuck or limited in their growth, particularly at different revenue levels. The ad states, "You name it where people get stuck and more importantly how to get unstuck." # Value propositions - Free scaling roadmap to help business owners debottleneck their business and make more money. - Robust scaling roadmap based on studying portfolio companies and advising businesses over the years. # Benefits - Debottleneck where you currently are - Make the business make more money - Figure out what exactly limits people - How to get unstuck # Features - Scaling roadmap - Covers IT, tech, product, customer success, marketing, sales # Call to action click, download it, put your information in # Social proof - "More important is it actually comes from us studying all of our portfolio companies and the companies we advised over the years" – Male 1 (Brand Representative) # Point of view - Brand 100% – The entire ad is delivered by the brand representative, who speaks directly to the camera to promote the free scaling roadmap. # Storyline - 00:00–00:04 00:00–00:04 The ad begins with a man addressing the camera, stating that he has a gift for business owners doing over $1 million a year, and that it's absolutely free and really, really good. This is presented from the brand's perspective, with the intention of grabbing the viewer's attention and piquing their interest with the promise of a valuable free resource. The tone is enthusiastic and inviting. - 00:04–00:16 00:04–00:16 The man explains that the best thing he can do is help business owners debottleneck where they currently are and make the business make more money. He introduces the scaling roadmap as a free resource he wants to give them. This continues from the brand's perspective, aiming to establish the value proposition of the offering and position the brand as a helpful resource. The tone remains enthusiastic and confident. - 00:16–00:18 00:16–00:18 A graphic of the scaling roadmap is shown. This is from the brand's perspective, showing the product that is being offered. - 00:18–00:27 00:18–00:27 The man emphasizes that the scaling roadmap is robust and comes from studying all of their portfolio companies and the companies they advised over the years. This is from the brand's perspective, aiming to build credibility and trust by highlighting the expertise and experience behind the resource. The tone is confident and authoritative. - 00:27–00:30 00:27–00:30 Various shots of people in business meetings are shown. This is from the brand's perspective, showing the type of people that the brand works with. - 00:30–00:42 00:30–00:42 The man explains that the scaling roadmap helps identify what limits people at different revenue levels and how to get unstuck, covering areas such as IT, tech, product, customer success, marketing, and sales. This is from the brand's perspective, further elaborating on the value proposition and scope of the offering. The tone is informative and helpful. - 00:42–00:53 00:42–00:53 The man reiterates that the scaling roadmap is absolutely free and encourages viewers to click, download it, put their information in, and enjoy it. He ends by saying maybe someday he'll see them out here in Vegas. This is from the brand's perspective, providing a clear call to action and reinforcing the value of the free resource. The tone is enthusiastic and inviting.

# Ad summary This ad features a man with a beard and a baseball cap standing outside on a sunny day. He is promoting a free personalized scaling roadmap for business owners. He claims his team spent over 200 hours reviewing portfolio companies to figure out where people get stuck at each revenue level. He says the roadmap will give business owners customized scaling roadmap to where they're at right now and what specific actions to take. He encourages viewers to click, put their information in, and receive a personalized roadmap. # Brand positioning Acquisition.com is presented as a company that helps business owners scale their businesses. The brand is positioned as an expert in business growth, offering a free personalized scaling roadmap to help business owners identify where they are stuck and what actions to take to achieve their goals. The brand aligns with values of providing valuable resources and actionable advice to help businesses succeed. The brand pushes against the norm of charging for such services by offering the roadmap for free. The brand positioning is functional, focusing on providing practical solutions for business growth. # Product The product being advertised is a free personalized scaling roadmap for business owners. It is designed to help business owners identify where they are stuck at each revenue level and provide specific actions to take to scale their businesses. The roadmap is created by Acquisition.com, who spent over 200 hours reviewing portfolio companies to determine common roadblocks. The roadmap is customized to the user's current situation and provides actionable advice. The ad addresses the purchase barrier of cost by offering the roadmap for free, with no strings attached. The ad tells the viewer that this product is worth trying because it provides a customized solution to their specific business challenges, based on extensive research and expertise. # Visual style The ad has a casual, UGC feel with a selfie-style camera angle. The production quality is decent, but not overly polished. The editing style is simple, with cuts between the man speaking and a screen recording of the website. The pacing is moderate, with cuts timed to the speaker's pauses. The audio-visual sync is good, with the visuals matching the speaker's words. # Hooks Spoken: 00:00–00:05 The best gift I could possibly give business owners this year is something that I should charge for and just make it free. And so that's exactly what I'm gonna do. Text overlay: 00:00–00:02 THE BEST GIFT I CAN POSSIBLY GIVE BUSINESS OWNERS / 00:01–00:03 THIS YEAR IS SOMETHING THAT I SHOULD CHARGE FOR / 00:02–00:04 AND JUST MAKE IT FREE / 00:04–00:05 AND SO THAT'S EXACTLY WHAT I'M GONNA DO Visual: 00:00–00:05 The shot is a close-up, selfie-style view of a man with long brown hair and a beard. He is wearing a gray baseball cap with the Acquisition.com logo, a white t-shirt, and a black and gray flannel shirt. He has a bandage on his nose. The background is a clear blue sky and some trees. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is that business owners are stuck at certain revenue levels and don't know how to scale their businesses. The ad addresses this pain point by offering a free personalized scaling roadmap to help them identify where they are stuck and provide specific actions to take to scale their businesses. # Value propositions - Free personalized scaling roadmap: Offers a valuable resource at no cost, making it accessible to a wider audience. - Customized to the user's current situation: Provides tailored advice, increasing the likelihood of success. # Benefits - Helps business owners identify where they are stuck - Provides actionable advice to scale their businesses - Personalized to the user's current situation # Features - Customized scaling roadmap - Specific actions to take # Call to action Click put your information in # Social proof - "My team spent 200+ hours reviewing portfolio companies and companies we advise" – Male 1 (Brand Representative) # Point of view - Brand 100% – The entire video is told from the brand's point of view, with the speaker representing the company and promoting its free roadmap. # Storyline - 00:00–00:05 00:00–00:05 The man introduces himself and states that he is giving away the best gift he can possibly give business owners this year, something that he should charge for, but is making free. - 00:05–00:13 00:05–00:13 He explains that his team spent 200+ hours reviewing portfolio companies and companies they advise to figure out exactly where people got stuck at each revenue level. - 00:13–00:22 00:13–00:22 He elaborates that they looked at it across function, including marketing, sales, customer success, finance, legal, tech, and ops, to determine not just where they get stuck, but how to get unstuck at each revenue level. - 00:22–00:24 00:22–00:24 He states that it's a gift, absolutely free if you want that. - 00:24–00:31 00:24–00:31 He says that it'll give you a customized scaling roadmap to where you're at right now, and what specific actions to take, and that the whole thing is a gift with no strings attached. - 00:31–00:35 00:31–00:35 He instructs viewers to click, put their information in, and it'll send it to you all personalized. - 00:35–00:41 00:35–00:41 He concludes by saying that it rocks, you should use it, grab it, and have a good new year.

# Ad summary This ad features a man speaking directly to the camera about a free gift for consumer packaged goods companies doing over $1 million a year. The gift is a customized scaling roadmap to where the company is at right now and what specific actions to take. # Brand positioning Acquisition.com is presented as a company that helps consumer packaged goods companies scale their business. The brand aligns with values of growth, expertise, and providing actionable solutions. It positions itself as a resource for companies looking to overcome challenges and achieve significant revenue milestones. The brand's positioning is functional, focusing on providing practical guidance and tools for business growth. # Product The product being advertised is a free personalized scaling roadmap for consumer packaged goods companies doing over $1 million a year. This roadmap is designed to help companies identify where they are getting stuck at each revenue level and provides specific actions to take to get unstuck. The roadmap covers various functions within the company, including marketing, sales, customer success, finance, legal, tech, and operations. The ad emphasizes that this roadmap is a gift with no strings attached, offering a customized plan to help businesses scale effectively. # Visual style The ad has a UGC feel, with the man speaking directly to the camera in a casual setting. The editing style is simple, with static shots and occasional pans and zooms. The production quality is decent, but it maintains a natural and unpolished look. The pacing is consistent, with the man speaking at a steady pace throughout the video. # Hooks Spoken: 00:00–00:04 If you own a consumer packaged goods company that's doing over a million dollars a year and you want to scale, I have a gift for you. Text overlay: 00:00–00:03 IF YOU OWN A CONSUMER PACKAGED GOODS COMPANY / 00:01–00:03 THAT'S DOING OVER $1M+ A YEAR / 00:02–00:04 AND YOU WANT TO SCALE I HAVE A GIFT FOR YOU Visual: 00:00–00:03: A man with long brown hair and a beard, wearing a gray baseball cap and a plaid shirt, speaks directly to the camera. He has a bandage on his nose. The background is a clear blue sky and a modern building. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is that consumer packaged goods companies doing over $1 million a year often get stuck at certain revenue levels and don't know how to scale further. This is signaled by the line, "My team spent 200+ hours reviewing portfolio companies and companies we advise to figure out exactly where people got stuck at each revenue level." # Value propositions - Free personalized scaling roadmap: Offers a valuable resource at no cost. - Customized to your current stage: Provides relevant and actionable advice. - Covers all key business functions: Ensures a holistic approach to scaling. # Benefits - Helps identify where companies get stuck at each revenue level - Provides specific actions to take to get unstuck - Offers a customized plan to help businesses scale effectively # Features - Customized scaling roadmap - Covers marketing, sales, customer success, finance, legal, tech, and operations # Call to action Click, put your information in # Point of view - Brand 100% – The entire video is told from the brand's perspective, with the speaker representing Acquisition.com and promoting their free scaling roadmap. # Storyline - 00:00–00:03 The ad begins with a man speaking directly to the camera, addressing owners of consumer packaged goods companies doing over $1 million a year. - 00:03–00:04 He mentions that he has a gift for them, setting the stage for the offer. - 00:04–00:11 He explains that his team spent over 200 hours reviewing portfolio companies and companies they advise to figure out where people get stuck at each revenue level. - 00:11–00:17 He elaborates that they looked at it across various functions, including marketing, sales, customer success, finance, legal, tech, and operations. - 00:17–00:21 He emphasizes that they focused on how to get unstuck at each revenue level. - 00:21–00:28 He reiterates that it's a free gift and will provide a customized scaling roadmap to where the company is at right now. - 00:28–00:39 He concludes by saying the whole thing is a gift with no strings attached and encourages viewers to click and put their information in to receive it.

# Ad summary This ad features a man standing outside a building who is offering a free scaling roadmap to help businesses make more money. He emphasizes that this roadmap is based on studying portfolio companies and advising companies over the years to determine what limits people at various revenue levels. He encourages viewers to click, download, and use the roadmap, hoping to see them in Las Vegas someday. # Brand positioning Acquisition.com is presented as a company focused on helping businesses scale and increase their revenue. The brand positions itself as knowledgeable and experienced, drawing from its study of portfolio companies and years of advising businesses. The brand aims to occupy a space of authority and expertise in business scaling, offering practical solutions based on real-world data. The brand's tone is casual and direct, with the founder speaking in a conversational manner. The brand pushes against the norm of charging for such resources by offering the scaling roadmap for free, emphasizing its value and robustness compared to other available resources. # Product The product being advertised is a free personalized $100M Scaling Roadmap, designed to help businesses identify and overcome limitations in various areas such as IT, tech, product, customer success, marketing, and sales. The roadmap is presented as a tool to "debottleneck" businesses and enable them to make more money. It is based on Acquisition.com's study of its portfolio companies and years of advising other businesses. The roadmap is for businesses aiming to scale from $1M to $100M in revenue. The ad addresses the purchase barrier by offering the roadmap for free, emphasizing its robustness and value compared to other resources. The ad encourages viewers to download the roadmap and input their information to receive a personalized plan. # Visual style The ad has a UGC feel due to the handheld camera and natural lighting. The editing style is simple with static shots and occasional jump cuts. The production quality is a hybrid of casual and polished, with the founder speaking directly to the camera in a conversational tone. The pacing is consistent throughout the ad, with a moderate number of cuts per minute. The text overlays are timed to emphasize key points in the voiceover. # Hooks Spoken: 00:00–00:02 I have a gift for you and it's absolutely free and it's really, really good. Text overlay: 00:00–00:02 I HAVE A GIFT FOR YOU AND IT'S ABSOLUTELY FREE / 00:02–00:03 AND IT'S REALLY REALLY GOOD Visual: 00:00–00:08 The shot is a close-up of a man with a beard and long hair wearing a baseball cap with the logo "ACQUISITION.COM" on it. He has a bandage on his nose. He is outside on a sunny day, and a modern building is visible in the background. The camera is handheld and slightly shaky, giving it a selfie-style feel. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of businesses getting stuck at various revenue levels (e.g., $1M to $3M, $3M to $10M, $10M to $100M) and not knowing how to scale further. This is signaled by the line, "where people get stuck and more importantly, how to get unstuck." # Value propositions - Free: The scaling roadmap is offered at no cost, making it accessible to a wide audience. - Personalized: The roadmap is tailored to the individual business, providing specific and relevant guidance. - Based on real data: The roadmap is based on the company's study of its portfolio companies and years of advising other businesses, making it more robust than other resources. # Benefits - Helps you debottleneck where you currently are - Make the business make more money - Figure out what exactly limits people at various revenue levels - How to get unstuck # Features - Free personalized $100M Scaling Roadmap - Based on studying portfolio companies and advising companies over the years - Covers IT, tech, product, customer success, marketing, and sales # Call to action END OF YEAR CLICK DOWNLOAD IT PUT YOUR INFORMATION IN # Point of view - Brand 100% – The entire ad is delivered by the founder of Acquisition.com, speaking directly to the camera and promoting the brand's free scaling roadmap. # Storyline - 00:00–00:02 00:00–00:02 The man introduces himself and states that he has a free gift that is really good. - 00:02–00:09 00:02–00:09 He explains that the best thing he can do is help the viewer debottleneck where they currently are and make the business make more money. - 00:09–00:12 00:09–00:12 He clarifies that he is not promising that, but that would be the best ideal outcome. - 00:12–00:16 00:12–00:16 He states that he wants to give the viewer what they call the scaling roadmap. - 00:16–00:17 00:16–00:17 He says that he probably could have charged for it. - 00:17–00:21 00:17–00:21 He says that it is certainly more robust than the vast majority of things that are out there and more importantly, it actually comes from them. - 00:21–00:29 00:21–00:29 He explains that it comes from them studying all of their portfolio companies and the companies they advised over the years to figure out what exactly limits people at $1M to $3M and $3M to $10M. - 00:29–00:31 00:29–00:31 He continues that they also looked at $10M to $100M, whatever it is. - 00:31–00:41 00:31–00:41 He says that they put it down across IT, tech, product, customer success, marketing, sales, and where people get stuck and more importantly, how to get unstuck, and the thing is absolutely free. - 00:41–00:47 00:41–00:47 He says that if you want that, it's his gift to you. - 00:47–00:51 00:47–00:51 He tells the viewer to enjoy it, use it, abuse it, and maybe someday he'll see them out here in Vegas.

# Ad summary This ad promotes a free personalized scaling roadmap for weight loss clinics doing over $1 million a year. The ad features a man speaking directly to the camera, explaining that his team has spent over 200 hours reviewing portfolio companies and companies they advise to figure out where people get stuck at each revenue level. He offers a free customized scaling roadmap to help businesses take specific actions to get unstuck, emphasizing that it's a gift with no strings attached. The ad encourages viewers to click, put in their information, and receive a personalized roadmap. # Brand positioning Acquisition.com is presented as a company dedicated to helping weight loss clinics scale their businesses beyond $1 million in annual revenue. The brand positions itself as an expert advisor, offering a free, customized scaling roadmap based on extensive research and analysis of successful portfolio companies. The brand's tone is direct and action-oriented, focusing on practical solutions and specific actions to overcome common business challenges. Acquisition.com aims to occupy the space of a knowledgeable and generous partner, providing valuable resources without any immediate obligation, thus building trust and credibility with potential clients. # Product The product being advertised is a free personalized scaling roadmap designed for weight loss clinics generating over $1 million in annual revenue. This roadmap is presented as a customized guide that helps businesses identify where they are currently at and outlines specific actions to take in order to scale further. The roadmap is based on over 200 hours of research conducted by Acquisition.com's team, reviewing portfolio companies and companies they advise to pinpoint common challenges at each revenue level. The key selling points are that it is free, customized, and provides actionable steps to overcome obstacles and achieve growth. The ad addresses the potential purchase barrier of uncertainty by offering a no-strings-attached gift that provides immediate value and guidance. # Visual style The ad has a casual, UGC-style aesthetic with a selfie-style camera and natural outdoor lighting. The editing is simple with direct cuts between the man speaking and a graphic of the website form. The production quality is basic, giving it an authentic and approachable feel. The pacing is consistent, with the man speaking directly to the camera throughout most of the ad. The cuts are timed to coincide with changes in the speaker's message. # Hooks Spoken: 00:00–00:03: If you own a weight loss clinic doing over a million dollars a year and you want to scale, I have a free gift for you. Text overlay: 00:00–00:03: IF YOU OWN A WEIGHT LOSS CLINIC DOING OVER $1M+ A YEAR / 00:01–00:03: AND YOU WANT A SCALE I HAVE A FREE GIFT FOR YOU Visual: 00:00–00:03: A man with long brown hair and a beard, wearing a blue Acquisition.com baseball cap and a blue and brown flannel shirt over a white tank top, stands outside with palm trees and a building in the background. He has a bandage on his nose. The camera is selfie-style, slightly shaky, and focuses on his face as he speaks. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty weight loss clinics face in scaling their businesses beyond $1 million in annual revenue. This is signaled by the opening question: "If you own a weight loss clinic doing over a million dollars a year and you want to scale..." # Value propositions - Free personalized scaling roadmap: Offers immediate value and guidance without any upfront cost. - Customized to where you're at right now: Ensures the advice is relevant and tailored to the specific needs of the business. - Specific actions to take: Provides practical, actionable steps that can be implemented immediately to drive growth. # Benefits - Helps weight loss clinics scale their business - Provides a clear path to growth - Offers actionable steps to overcome challenges # Features - Free personalized scaling roadmap - Customized to where you're at right now - Specific actions to take # Call to action CLICK PUT YOUR INFORMATION IN # Social proof - "My team spent 200+ hours reviewing portfolio companies and companies we advise..." – Male 1 (Brand Representative): This implies that the advice is based on extensive research and analysis of successful businesses. # Point of view - Brand 100% – The entire video is delivered from the brand's perspective, with the speaker representing Acquisition.com and promoting their services. # Storyline - 00:00–00:03 00:00–00:03: The ad begins with a man directly addressing the camera, asking if the viewer owns a weight loss clinic doing over $1 million a year and wants to scale. This serves as an immediate qualifier, targeting a specific audience and piquing their interest with the promise of growth. - 00:03–00:11 00:03–00:11: The man explains that his team has spent over 200 hours reviewing portfolio companies and companies they advise to figure out exactly where people get stuck at each revenue level. This builds credibility by highlighting the depth of research and expertise behind the offer. - 00:11–00:20 00:11–00:20: He elaborates on the scope of the research, mentioning that they looked at various functions including marketing, sales, customer success, finance, legal, tech, and operations. This reinforces the comprehensive nature of their analysis and the breadth of their expertise. - 00:20–00:27 00:20–00:27: The man introduces the free gift: a customized scaling roadmap that provides specific actions to take based on the viewer's current situation. This is the core offer, presented as a valuable resource to help businesses overcome challenges and scale effectively. - 00:27–00:30 00:27–00:30: He emphasizes that the roadmap is a gift with no strings attached, removing any perceived risk or obligation for the viewer. This encourages immediate action by highlighting the risk-free nature of the offer. - 00:30–00:39 00:30–00:39: The ad concludes with a call to action, urging viewers to click, put in their information, and receive a personalized roadmap. He ends with a casual endorsement, saying "it rocks," and wishes viewers a good new year, adding a personal touch.

# Ad summary This ad features a man standing outside a building, promoting a free personalized scaling roadmap for landscaping companies aiming to reach $100M in revenue. He emphasizes that his team has spent over 200 hours reviewing companies to identify common roadblocks and solutions, offering this roadmap as a no-strings-attached gift to help businesses scale effectively. # Brand positioning Acquisition.com is presented as a business advisory service focused on helping landscaping companies scale their revenue, particularly targeting those aiming for or already exceeding $1 million annually. The brand positions itself as an expert in identifying and overcoming growth challenges, offering a free, customized scaling roadmap. The tone is direct and practical, emphasizing actionable insights rather than emotional appeals. The brand stands out by focusing on specific, functional advice tailored to revenue levels and business functions, contrasting with more generic business coaching. # Product The product being advertised is a free, personalized scaling roadmap designed for landscaping companies aiming to reach $100 million in revenue. This roadmap is presented as a customized guide that identifies specific actions to take based on the company's current revenue level and functional areas such as marketing, sales, customer success, finance, legal, tech, and operations. The roadmap addresses the common pain points that companies face at different revenue levels and provides solutions to overcome these challenges. It is offered as a "no strings attached" gift, emphasizing its accessibility and value without any immediate commitment. The ad highlights that the roadmap is based on over 200 hours of research by the Acquisition.com team, reviewing portfolio companies and those they advise, to ensure its effectiveness and relevance. # Visual style The ad has a casual, UGC-style aesthetic, with handheld camera work and natural outdoor lighting. The editing is minimal, with static shots and no noticeable transitions. The production quality is simple, giving it an authentic feel. The pacing is conversational, matching the speaker's natural rhythm. # Hooks Spoken: If you own a landscaping company doing over a million dollars a year and you want to scale, I have a free gift for you. Text overlay: IF YOU OWN A LANDSCAPING COMPANY / DOING OVER $1M+ A YEAR / AND YOU WANT TO SCALE / I HAVE A FREE GIFT FOR YOU Visual: 00:00–00:02 A man with long brown hair and a beard, wearing a gray baseball cap with the Acquisition.com logo, a black and gray flannel shirt, and a white t-shirt, stands outside a modern office building with the company's logo and address visible. He has a bandage on his nose. The sky is clear and blue. The camera is handheld, creating a selfie-style shot. / 00:02–00:04 The camera zooms in slightly on the man's face as he continues to speak. The background remains the same, with the office building and blue sky visible. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of landscaping companies getting stuck at certain revenue levels and not knowing how to scale further. This is signaled by the line: "to figure out exactly where people got stuck at each revenue level." # Value propositions - Free personalized scaling roadmap: Offers tailored guidance without upfront cost. - Customized to your current revenue level: Provides relevant and actionable advice. - Based on 200+ hours of research: Ensures the roadmap is effective and reliable. # Benefits - Helps landscaping companies scale to $100M in revenue - Identifies where companies get stuck - Provides solutions to get unstuck - Comprehensive analysis across marketing, sales, CS, finance, legal, tech, and ops # Features - Free personalized scaling roadmap - Customized to your current revenue level - Specific actions to take - Based on 200+ hours of research # Call to action Click put your information in # Point of view - Brand 100% – The entire ad is delivered by a representative of Acquisition.com, promoting their services and expertise. # Storyline - 00:00–00:02 The ad begins with a man directly addressing the camera, identifying his target audience as landscaping company owners doing over $1 million a year who want to scale. - 00:02–00:03 He immediately offers a "free gift" to this audience, creating curiosity and setting up the value proposition. - 00:03–00:11 The man explains that his team spent over 200 hours reviewing companies to identify where they get stuck at each revenue level, building credibility and justifying the value of the gift. - 00:11–00:17 He specifies the functional areas his team analyzed (marketing, sales, CS, finance, legal, tech, ops), demonstrating the comprehensive nature of their research. - 00:17–00:21 The man emphasizes that the gift focuses not just on where companies get stuck, but on how to get unstuck at each revenue level, highlighting the actionable nature of the roadmap. - 00:21–00:22 The ad transitions to a screen capture of a landing page offering a "Free Personalized $100M Scaling Roadmap...in under 30 seconds," visually reinforcing the offer. - 00:22–00:28 Returning to the man, he reiterates that the roadmap is a free, customized scaling roadmap to where you're at right now and what specific actions to take, reinforcing the value and personalization. - 00:28–00:30 He emphasizes that the whole thing is a gift with no strings attached, addressing potential skepticism and encouraging immediate action. - 00:30–00:39 The ad concludes with a call to action to click and put in your information to receive the personalized roadmap, ending with a positive endorsement and a New Year's greeting.

# Ad summary The ad features a man speaking directly to the camera, promoting a free personalized scaling roadmap for clothing or apparel brands doing over $1 million a year. He emphasizes that his team has spent over 200 hours reviewing portfolio companies to identify where businesses get stuck at each revenue level and how to get unstuck. The roadmap is presented as a gift with no strings attached, offering customized actions to take based on the current state of the business. # Brand positioning Acquisition.com is presented as a company that helps clothing or apparel brands scale their business, specifically targeting those already generating over $1 million in annual revenue. The brand positions itself as an expert advisor, offering a free personalized scaling roadmap based on extensive research into portfolio companies. The tone is casual and direct, with the presenter speaking in a conversational manner. The brand aims to occupy a space of practical expertise, providing actionable strategies for growth rather than focusing on emotional branding or lifestyle alignment. It pushes against the norm of generic business advice by offering customized solutions tailored to specific revenue levels and functional areas. # Product The product being advertised is a free personalized scaling roadmap designed for clothing or apparel brands that are already generating over $1 million in annual revenue. This roadmap is presented as a 'gift' with 'no strings attached,' emphasizing its free and accessible nature. The roadmap is customized to the business's current state and provides specific actions to take to overcome common obstacles at each revenue level. It is based on over 200 hours of research by the Acquisition.com team, who reviewed portfolio companies to identify where businesses get stuck across various functions like marketing, sales, customer success, finance, legal, tech, and operations. The roadmap addresses the purchase barrier of cost by being free and aims to provide immediate value by offering actionable steps tailored to the user's specific situation. # Visual style The ad has a UGC feel, with a handheld camera and natural outdoor lighting. The editing style is simple, with direct cuts between shots. The production quality is relatively low-fi, which supports the casual and approachable tone. The pacing is consistent, with the cuts timed to the speaker's pauses. The visual motif is the man speaking directly to the camera in an outdoor setting. # Hooks Spoken: 00:00–00:03 If you own a clothing or apparel brand that's doing over a million dollars a year and you want to scale, I have a gift for you. Text overlay: 00:00–00:03 IF YOU OWN A CLOTHING OR APPAREL BRAND / 00:00–00:03 THAT'S DOING OVER $1M+ A YEAR / 00:01–00:03 AND YOU WANT TO SCALE I HAVE A GIFT FOR YOU Visual: 00:00–00:03 A man with long brown hair and a beard, wearing a gray baseball cap with 'ACQUISITION.COM' on it, a white t-shirt, and a black and gray flannel shirt, speaks directly to the camera. He has a bandage on his nose. The background is a clear blue sky and a modern building with curved glass windows. The camera is handheld and slightly shaky, creating a casual, selfie-style feel. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the difficulty clothing or apparel brands face when trying to scale their business, particularly at different revenue levels. This is signaled by the statement that the team spent 200+ hours reviewing companies to figure out 'exactly where people got stuck'. # Value propositions - Free personalized scaling roadmap: Offers a valuable resource at no cost, reducing the barrier to entry. - Customized to your business's current state: Provides tailored advice, increasing the relevance and effectiveness of the roadmap. - Specific actions to take: Offers practical guidance, enabling businesses to implement the roadmap's recommendations. # Benefits - Helps clothing or apparel brands scale their business - Identifies where businesses get stuck at each revenue level - Provides solutions to get unstuck # Features - Free personalized scaling roadmap - Customized to your business's current state - Specific actions to take # Call to action Click put your information in # Point of view - Brand 100% – The entire video is delivered from the brand's perspective, with the presenter speaking as a representative of Acquisition.com and promoting their free scaling roadmap. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a man speaking directly to the camera, addressing owners of clothing or apparel brands doing over $1 million a year. The message is an offer of a 'gift' for those looking to scale their business, creating immediate interest and targeting a specific audience. - 00:03–00:11 00:03–00:11 The man explains that his team spent over 200 hours reviewing portfolio companies to identify where businesses get stuck at each revenue level. This is intended to build credibility by highlighting the depth of research and expertise behind the offer. - 00:11–00:17 00:11–00:17 He lists various functional areas (marketing, sales, customer success, finance, legal, tech, ops) that were analyzed, emphasizing the comprehensive nature of the research. This reinforces the value and thoroughness of the scaling roadmap. - 00:17–00:21 00:17–00:21 The focus shifts from identifying problems to providing solutions, stating that the roadmap shows how to get unstuck at each revenue level. This is intended to create a sense of hope and possibility for viewers. - 00:21–00:23 00:21–00:23 A screen appears showing a form to 'Get Your Free Personalized $100M Scaling Roadmap...in under 30 seconds.' This visually reinforces the offer and highlights its speed and personalization. - 00:23–00:30 00:23–00:30 The man reiterates that the roadmap is a free gift with no strings attached, emphasizing that it will provide a customized scaling roadmap based on the viewer's current situation. This is intended to alleviate any skepticism and encourage immediate action. - 00:30–00:39 00:30–00:39 He urges viewers to click and enter their information to receive the personalized roadmap, stating that it 'rocks' and they should use it. This is a direct call to action, encouraging viewers to take the next step.

# Ad summary This ad features a man standing outside on a sunny day, speaking directly to the camera. He promotes a free, personalized scaling roadmap for warehouse and logistics companies doing over $1 million a year. He emphasizes that his team has spent over 200 hours reviewing companies to determine where they get stuck and how to get unstuck at each revenue level. The ad includes a call to action to click and enter information to receive the personalized roadmap. # Brand positioning Acquisition.com is presented as a company dedicated to helping warehouse and logistics companies scale their businesses. The brand positions itself as an expert in identifying common roadblocks and providing customized solutions for growth. The tone is direct and informative, focusing on practical advice and actionable strategies. The brand aims to occupy a space in the consumer's mind as a reliable resource for scaling businesses, emphasizing expertise and a no-strings-attached approach. # Product The product being advertised is a free, personalized scaling roadmap designed for warehouse and logistics companies doing over $1 million a year. This roadmap is customized to the company's current revenue level and provides specific actions to take to overcome common roadblocks and achieve further growth. The roadmap is presented as a gift with no strings attached, emphasizing its accessibility and value. The ad addresses the potential purchase barrier of uncertainty by offering a clear, actionable plan tailored to the user's specific situation, making it worth trying for businesses looking to scale. # Visual style The ad has a casual, UGC feel, with the man speaking directly to the camera in a selfie-style shot. The production quality is simple, with natural lighting and minimal editing. The pacing is consistent, with static shots and no quick cuts. The visual motif is the constant presence of the man speaking, creating a personal connection with the viewer. # Hooks Spoken: If you own a warehouse and logistics company that's doing over $1M+ a year and you want to scale, I have a gift for you. Text overlay: 00:00–00:01: IF YOU OWN A WAREHOUSE AND LOGISTICS COMPANY (Purple box) / 00:01–00:02: THAT'S DOING OVER $1M+ A YEAR (Purple box) / 00:02–00:04: AND YOU WANT TO SCALE I HAVE A GIFT FOR YOU (Purple box) Visual: 00:00–00:04: The shot is a close-up, selfie-style view of a man with long brown hair and a beard, wearing a gray baseball cap with the Acquisition.com logo, a white t-shirt, and a black jacket. He has a bandage on his nose. The background is a clear blue sky and a light-colored building. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the difficulty warehouse and logistics companies face in scaling their businesses, particularly in identifying and overcoming common roadblocks at different revenue levels. This is signaled by the speaker stating that his team spent over 200 hours reviewing companies to figure out exactly where people got stuck at each revenue level. # Value propositions - Free personalized scaling roadmap: Offers a no-cost solution to help businesses grow. - Customized to current revenue level: Provides tailored advice relevant to the user's specific situation. - Specific actions to take: Delivers clear, actionable steps to overcome challenges and achieve growth. # Benefits - Helps scale warehouse and logistics companies - Identifies and solves common roadblocks - Provides actionable strategies for growth # Features - Free personalized scaling roadmap - Customized to current revenue level - Specific actions to take # Call to action Click, put your information in # Point of view - Brand 100% – The entire ad is delivered by a representative of Acquisition.com, presenting the brand's expertise and offering. # Storyline - 00:00–00:04 The ad begins with a man addressing the camera, identifying his target audience as owners of warehouse and logistics companies doing over $1 million a year. - 00:04–00:04 He offers a free gift to help them scale their businesses, immediately establishing a value proposition. - 00:04–00:12 He explains that his team spent over 200 hours reviewing portfolio companies and companies they advise to identify where businesses get stuck at each revenue level. - 00:12–00:21 He emphasizes that they not only identified the problems but also developed solutions to get unstuck at each revenue level, highlighting the comprehensive nature of their research. - 00:21–00:28 He reiterates that the roadmap is a free gift and will provide a customized scaling plan based on the user's current situation. - 00:28–00:34 He encourages viewers to click, enter their information, and receive the personalized roadmap, reinforcing the call to action. - 00:34–00:40 He concludes by endorsing the roadmap and wishing viewers a good new year, ending on a positive and encouraging note.

# Ad summary The ad features a man speaking directly to the camera, offering a free personalized scaling roadmap for aesthetics companies doing over $1 million a year. He emphasizes that his team has spent over 200 hours reviewing companies to identify where they get stuck and how to get unstuck at each revenue level. The ad promotes a free gift with no strings attached, encouraging viewers to click and enter their information to receive a customized scaling roadmap. # Brand positioning The brand, Acquisition.com, positions itself as an expert in scaling aesthetics companies that are already generating over $1 million in annual revenue. The brand offers a free, personalized scaling roadmap, suggesting a commitment to providing valuable, actionable insights. The tone is direct and confident, aligning with a functional approach focused on helping businesses overcome obstacles and achieve growth. The brand aims to occupy the space of a trusted advisor and problem-solver for established aesthetics companies looking to scale further. # Product The product being advertised is a free, personalized scaling roadmap designed for aesthetics companies doing over $1 million a year. It is presented as a gift with no strings attached. The roadmap is customized to the company's current position and provides specific actions to take to get unstuck at each revenue level. The roadmap is based on the brand's team spending 200+ hours reviewing portfolio companies and companies they advise to figure out exactly where people get stuck across various functions, including marketing, sales, customer success, finance, legal, tech, and operations. The product addresses the pain point of companies getting stuck at certain revenue levels and offers a solution to help them scale further. # Visual style The ad has a casual, UGC-style aesthetic with handheld camera work and natural lighting. The editing style is simple with quick cuts between the man speaking and screen recordings of the website. The production quality is low-fi, which supports the intended tone of authenticity and accessibility. The pacing is consistent, with cuts timed to the speaker's pauses. # Hooks Spoken: 00:00–00:03 If you own an aesthetics company that's doing over a million dollars a year and you want to scale, I have a free gift for you. Text overlay: 00:00–00:01 IF YOU OWN AN AESTHETICS COMPANY / 00:01–00:02 THAT'S DOING OVER $1M+ A YEAR / 00:02–00:03 AND YOU WANT TO SCALE I HAVE A FREE GIFT FOR YOU Visual: 00:00–00:03 The shot is a close-up of a man with long brown hair and a beard, wearing a gray baseball cap and a black and gray flannel shirt over a white tank top. He has a bandage on his nose. He is outside on a sunny day with palm trees and a blue sky in the background. The camera is handheld and slightly shaky, giving a casual, selfie-style feel. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of aesthetics companies getting stuck at certain revenue levels and struggling to scale further. This is signaled by the line: "To figure out exactly where people got stuck at each revenue level." # Value propositions - Free personalized scaling roadmap: Offers a valuable resource at no cost. - Customized to your current position: Provides tailored guidance for your specific needs. - Based on 200+ hours of review: Leverages expertise and thorough analysis. # Benefits - Get unstuck at each revenue level - Scale your aesthetics company - Personalized guidance - Actionable insights # Features - Free personalized scaling roadmap - Customized to your current position - Specific actions to take - Based on 200+ hours of review - Covers marketing, sales, customer success, finance, legal, tech, and ops # Call to action Click put your information in # Social proof - "My team spent 200+ hours reviewing portfolio companies and companies we advise" – Male 1 (Brand Representative) # Point of view - Brand 100% – The entire ad is delivered by the brand representative, who speaks directly to the camera to promote the free scaling roadmap. # Storyline - 00:00–00:03 00:00–00:03 The man introduces himself and states that if you own an aesthetics company doing over $1M a year and want to scale, he has a free gift for you. This is intended to grab the attention of the target audience by directly addressing their needs and offering a valuable resource. The perspective is from the brand, delivered by a man speaking directly to the camera in a casual, friendly tone. - 00:03–00:11 00:03–00:11 The man explains that his team spent 200+ hours reviewing portfolio companies and companies they advise to figure out where people get stuck at each revenue level and looked at it across function. This is intended to build credibility by highlighting the expertise and effort behind the free gift. The perspective is from the brand, delivered by a man speaking directly to the camera in a confident tone. - 00:11–00:20 00:11–00:20 The man lists the functions they reviewed, including marketing, sales, customer success, finance, legal, tech, and ops, and emphasizes that they focused on how to get unstuck at each revenue level. This is intended to demonstrate the comprehensive nature of their analysis and the value of the free gift. The perspective is from the brand, delivered by a man speaking directly to the camera in an informative tone. - 00:20–00:27 00:20–00:27 The man states that the free gift is a customized scaling roadmap to where you're at right now and what specific actions to take. This is intended to highlight the personalized nature and practicality of the free gift. The perspective is from the brand, delivered by a man speaking directly to the camera in an enthusiastic tone. - 00:27–00:39 00:27–00:39 The man reiterates that the whole thing is a gift with no strings attached and encourages viewers to click, put their information in, and it'll be sent to them all personalized. He ends by saying it rocks, you should use it, that's all I got, alright grab it and have a good new year. This is intended to create a sense of urgency and encourage immediate action. The perspective is from the brand, delivered by a man speaking directly to the camera in a persuasive tone.

# Ad summary This ad features a man promoting a free personalized scaling roadmap for remodeling companies doing over $1M a year who want to scale. He emphasizes that his team spent over 200 hours reviewing portfolio companies and companies they advise to figure out where people get stuck at each revenue level and how to get unstuck. He encourages viewers to click, put in their information, and receive a personalized roadmap. # Brand positioning Acquisition.com is presented as a company that helps remodeling companies doing over $1M a year scale their business. The brand is positioned as an expert in identifying where companies get stuck at each revenue level and providing customized scaling roadmaps. The brand aligns with values of growth, efficiency, and providing actionable solutions. The brand's positioning is functional, focusing on performance and simplicity by offering a free, customized roadmap to help businesses scale. # Product The product being advertised is a free personalized scaling roadmap designed for remodeling companies doing over $1M a year who want to scale. The roadmap is customized to the user's current position and provides specific actions to take. The ad addresses the purchase barrier of cost by emphasizing that the roadmap is a free gift with no strings attached. The USP is that it's a customized solution based on 200+ hours of research into where companies get stuck at each revenue level, offering a clear path to scaling. # Visual style The ad has a UGC feel, with a selfie-style camera and natural outdoor lighting. The editing style is simple, with direct cuts between the man speaking and a screen recording. The production quality is casual, supporting the tone of a friendly recommendation. The pacing is consistent, with the man speaking directly to the camera throughout most of the ad. # Hooks Spoken: 00:00–00:03 If you own a remodeling company that's doing over a million dollars a year and you want to scale, I have a free gift for you. Text overlay: 00:00–00:03 IF YOU OWN A REMODELING COMPANY / 00:00–00:03 THAT'S DOING OVER $1M+ A YEAR / 00:01–00:03 AND YOU WANT TO SCALE / 00:02–00:03 I HAVE A FREE GIFT FOR YOU Visual: 00:00–00:03 A man with long brown hair and a beard, wearing a gray "ACQUISITION.COM" baseball cap, a white t-shirt, and a black and gray flannel shirt, stands outside on a sunny day. He has a bandage on his nose. He is centered in the frame, speaking directly to the camera in a selfie-style shot. Behind him is a light-colored building with a dark logo and the number "1960" visible. The sky is bright blue. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is that remodeling companies doing over $1M a year are struggling to scale their business. This is implied when the man says, "If you own a remodeling company that's doing over a million dollars a year and you want to scale..." # Value propositions - Free personalized scaling roadmap: Offers a valuable resource at no cost. - Customized to where you're at right now: Provides a tailored solution based on the user's current position. - Specific actions to take: Offers actionable steps to achieve growth. # Benefits - Helps remodeling companies scale their business - Provides a clear path to growth - Offers actionable solutions # Features - Free personalized scaling roadmap - Customized to where you're at right now - Specific actions to take # Call to action Click put your information in # Social proof - "My team spent 200+ hours reviewing portfolio companies and companies we advise" – Male 1 (Brand representative). This implies that the advice is based on extensive research and experience. # Point of view - Brand 100% – The entire video is told from the brand's perspective, with the speaker representing Acquisition.com and promoting their free scaling roadmap. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a man directly addressing the camera, stating that if you own a remodeling company doing over $1M a year and want to scale, he has a free gift for you. This is intended to immediately grab the attention of the target audience by offering a valuable resource. - 00:03–00:11 00:03–00:11 The man explains that his team spent 200+ hours reviewing portfolio companies and companies they advise to figure out exactly where people get stuck at each revenue level. This is meant to establish credibility and expertise by highlighting the extensive research behind the offer. - 00:11–00:21 00:11–00:21 He elaborates that they looked at marketing, sales, customer success, finance, legal, tech, and ops to understand not just where companies get stuck, but how to get unstuck at each revenue level. This reinforces the comprehensive nature of their analysis and the value of the roadmap. - 00:21–00:23 00:21–00:23 The ad transitions to a screen recording of a landing page, emphasizing that the gift is absolutely free. This is intended to remove any hesitation or skepticism about the offer. - 00:23–00:28 00:23–00:28 The man returns to the camera, stating that the gift will give you a customized scaling roadmap to where you're at right now and what specific actions to take. This highlights the personalized and actionable nature of the offer. - 00:28–00:31 00:28–00:31 He reiterates that the whole thing is a gift with no strings attached. This reinforces the risk-free nature of the offer. - 00:31–00:39 00:31–00:39 The man concludes by urging viewers to click, put in their information, and receive a personalized roadmap, adding that it rocks and they should use it, and wishing them a good new year. This provides a clear call to action and a positive endorsement.

# Ad summary This ad features a man promoting a free personalized scaling roadmap for business owners. He emphasizes that his team has spent over 200 hours reviewing companies to identify where they get stuck at each revenue level. The roadmap provides specific actions to help businesses get unstuck and achieve their scaling goals. # Brand positioning The brand, Acquisition.com, is presented as a provider of expert business advice and resources, particularly for companies looking to scale. The brand positions itself as a valuable resource for business owners, offering a free, customized scaling roadmap. The tone is direct and action-oriented, emphasizing practical solutions and actionable advice. The brand aims to occupy a space in the consumer's mind as a go-to source for scaling strategies, pushing against the norm of charging high fees for such expertise by offering a free service. # Product The product being advertised is a free personalized scaling roadmap designed to help business owners identify and overcome obstacles at each revenue level. It is for business owners who are looking to scale their companies and need specific actions to take. The roadmap is customized to the user's current situation and provides tailored advice. The ad addresses the purchase barrier of cost by emphasizing that the roadmap is a gift with no strings attached. The product is presented as a valuable resource that can help businesses get unstuck and achieve their scaling goals. # Visual style The ad has a UGC feel, with a handheld camera and natural outdoor lighting. The editing style is simple, with direct cuts between shots. The production quality is casual, which supports the tone of a friendly and accessible advisor. The pacing is consistent, with the speaker delivering information at a steady rate. # Hooks Spoken: 00:00–00:05 The best gift I can possibly give business owners this year is something that I should charge for and just make it free. Text overlay: 00:00–00:05 THE BEST GIFT I CAN POSSIBLY GIVE BUSINESS OWNERS / 00:01–00:05 THIS YEAR IS SOMETHING THAT I SHOULD CHARGE FOR / 00:02–00:05 AND JUST MAKE IT FREE Visual: 00:00–00:05: A man with long hair, a beard, and a bandage on his nose speaks directly to the camera. He is wearing a dark shirt and a baseball cap with the logo partially visible. The background is a bright blue sky with some trees and buildings in the distance. The camera is handheld, creating a slightly shaky effect. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is that business owners often get stuck at various revenue levels and don't know how to overcome these obstacles. The ad addresses this by offering a free personalized scaling roadmap to help them get unstuck. # Value propositions - Free: The roadmap is offered as a gift with no strings attached, making it accessible to all business owners. - Customized: The roadmap is tailored to the user's current situation, providing relevant and actionable advice. - Expertise: The roadmap is based on 200+ hours of research and review by the brand's team, ensuring high-quality insights. # Benefits - Helps business owners get unstuck - Provides tailored advice - Achieve scaling goals # Features - Free personalized scaling roadmap - Customized to your current situation - Specific actions to take # Call to action Click, put your information in # Point of view - Brand 100% – The entire video is delivered by a representative of the brand, promoting their free scaling roadmap. # Storyline - 00:00–00:05 The speaker introduces the best gift he can give to business owners this year. - 00:01–00:05 He mentions that it is something he should charge for but is making it free. - 00:05–00:13 The speaker explains that his team spent 200+ hours reviewing portfolio companies and companies they advise to figure out where people get stuck at each revenue level. - 00:13–00:19 He specifies that they looked at it across functions, including marketing, sales, customer success, finance, legal, tech, and ops. - 00:19–00:22 The speaker emphasizes that they focused on how to get unstuck at each revenue level. - 00:22–00:24 He states that it's a gift and absolutely free if you want it. - 00:24–00:30 The speaker explains that it will give you a customized scaling roadmap to where you're at right now and what specific actions to take. - 00:30–00:32 He reiterates that the whole thing is a gift with no strings attached. - 00:32–00:36 The speaker urges viewers to click and put their information in to receive it personalized. - 00:36–00:41 He concludes by saying it rocks, you should use it, and wishes viewers a good new year.

# Ad summary This ad features a man standing outside on a sunny day, promoting a free personalized scaling roadmap for hormone therapy clinics doing over $1 million a year. He emphasizes that his team has spent over 200 hours reviewing portfolio companies to figure out where people get stuck at each revenue level and how to get unstuck. He encourages viewers to click and enter their information to receive a customized scaling roadmap with no strings attached. # Brand positioning Acquisition.com is presented as a company dedicated to helping businesses scale, particularly hormone therapy clinics. The brand positions itself as an expert in identifying common roadblocks and providing customized solutions for growth. The tone is direct and confident, emphasizing the value of their extensive research and the free roadmap they offer. The brand aims to occupy a space in the consumer's mind as a reliable and knowledgeable partner for scaling businesses, focusing on functional benefits and practical solutions. # Product The product being advertised is a free personalized scaling roadmap designed for hormone therapy clinics that are already generating over $1 million in annual revenue. This roadmap is tailored to the specific challenges and opportunities at each revenue level, providing actionable steps to overcome common roadblocks in marketing, sales, customer success, finance, legal, tech, and operations. The roadmap is presented as a gift with no strings attached, offering customized guidance to help businesses get unstuck and achieve further growth. The ad emphasizes that this roadmap is based on over 200 hours of research and analysis by the Acquisition.com team, making it a valuable and practical resource for scaling businesses. # Visual style The ad has a UGC feel due to the handheld camera and natural outdoor lighting. The editing is simple with direct cuts between shots. The production quality is relatively polished, but the overall aesthetic is casual and approachable. The pacing is consistent, with the speaker delivering information at a steady rate. # Hooks Spoken: 00:00–00:03: If you own a hormone therapy clinic that's doing over a million dollars a year and you want to scale, I have a gift for you. Text overlay: 00:00–00:01: IF YOU OWN A HORMONE THERAPY CLINIC (Purple box) / 00:01–00:02: THAT'S DOING OVER $1M+ A YEAR (Purple box) / 00:02–00:03: AND YOU WANT TO SCALE (Purple box) / 00:02–00:03: I HAVE A GIFT FOR YOU (Purple box) Visual: 00:00–00:03: The shot is a close-up of a man with a beard and long hair, wearing a blue baseball cap with "ACQUISITION.COM" on it and a plaid shirt over a white t-shirt. He has a bandage on his nose. The background includes palm trees and a building under a clear blue sky. The camera is handheld and slightly shaky, giving it a casual, selfie-style feel. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the difficulty hormone therapy clinics face when trying to scale their business beyond $1 million in annual revenue. The ad highlights that many businesses get stuck at certain revenue levels and struggle to overcome common roadblocks. # Value propositions - Free personalized scaling roadmap: Offers a valuable resource at no cost. - Customized to specific revenue levels: Ensures relevance and practical application. - Based on 200+ hours of research: Provides credibility and expertise. # Benefits - Helps hormone therapy clinics scale - Identifies where businesses get stuck - Provides solutions to get unstuck - Offers customized guidance # Features - Free personalized scaling roadmap - Customized to specific revenue levels - Actionable steps to overcome roadblocks - Based on 200+ hours of research # Call to action Click, put your information in # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, with the speaker representing Acquisition.com and promoting their services. # Storyline - 00:00–00:03 The ad begins with the speaker directly addressing hormone therapy clinic owners doing over $1 million a year, immediately targeting a specific audience. - 00:02–00:03 He mentions that he has a gift for them, creating curiosity and anticipation. - 00:03–00:11 The speaker explains that his team spent over 200 hours reviewing portfolio companies to identify where businesses get stuck at each revenue level, establishing credibility and expertise. - 00:11–00:17 He lists various business functions (marketing, sales, customer success, etc.) to illustrate the comprehensive nature of their research. - 00:17–00:20 The speaker emphasizes that the gift is not just about identifying problems but also providing solutions to get unstuck at each revenue level, highlighting the practical value of the offer. - 00:20–00:22 The ad transitions to a screen showing a landing page for a free personalized scaling roadmap, reinforcing the offer. - 00:22–00:27 The speaker reiterates that the roadmap is free and customized to the viewer's current situation, making it more appealing. - 00:27–00:39 He confirms that the gift has no strings attached, addressing potential skepticism and encouraging viewers to click and enter their information.

# Ad summary The ad features a man promoting a free personalized scaling roadmap for peptide therapy clinics doing over $1M a year. He emphasizes that his team has spent over 200 hours reviewing companies to figure out where people get stuck at each revenue level and how to get unstuck. He encourages viewers to click, put in their information, and receive a personalized roadmap as a gift with no strings attached. # Brand positioning Acquisition.com is presented as a company dedicated to helping businesses scale, particularly those in the peptide therapy clinic space. The brand positions itself as an expert advisor, offering a free personalized scaling roadmap based on extensive research and analysis of successful companies. This positions Acquisition.com as a valuable resource for businesses looking to overcome growth challenges and achieve higher revenue levels. The brand's tone is confident and authoritative, emphasizing its expertise and commitment to providing actionable solutions. # Product The product being advertised is a free personalized scaling roadmap designed for peptide therapy clinics that are already generating over $1 million in annual revenue. This roadmap is tailored to the specific challenges and opportunities at each revenue level, providing specific actions to take to overcome obstacles and achieve further growth. The roadmap is presented as a gift with no strings attached, emphasizing its accessibility and value to potential users. It is designed to help businesses understand where they are getting stuck and how to get unstuck, covering various functions such as marketing, sales, customer success, finance, legal, tech, and operations. The ad highlights the roadmap's ability to provide customized guidance based on the user's current situation, making it a valuable tool for businesses looking to scale effectively. # Visual style The ad has a casual, UGC-style aesthetic, with the man speaking directly to the camera in a natural outdoor setting. The editing is simple, with static shots and minimal transitions. The production quality is decent, but the focus is on the message rather than polished visuals. The pacing is conversational, matching the speaker's tone. # Hooks Spoken: Male 1: If you own a peptide therapy clinic that's doing over a million dollars a year and you want to scale, I have a gift for you. Text overlay: IF YOU OWN A PEPTIDE THERAPY CLINIC / THAT'S DOING OVER $1M+ A YEAR / AND YOU WANT TO SCALE I HAVE A GIFT FOR YOU Visual: 00:00–00:04: A man with long brown hair, a beard, and a baseball cap stands outside a building on a sunny day. He wears a black jacket over a plaid shirt and has a bandage on his nose. The camera is at eye level, selfie-style, with a slight upward angle. The background includes a modern office building and a clear blue sky. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of peptide therapy clinics struggling to scale their business despite already achieving a significant revenue level. The speaker highlights that his team has identified where companies get stuck at each revenue level, implying that scaling is not always a straightforward process and requires specific knowledge and strategies. # Value propositions - Free personalized scaling roadmap for peptide therapy clinics doing over $1M a year - Customized roadmap tailored to your current revenue level and specific challenges - Actionable steps to overcome obstacles and achieve further growth # Benefits - Helps peptide therapy clinics scale - Identifies where people get stuck at each revenue level - Provides solutions to get unstuck # Features - Free personalized scaling roadmap - Customized to where you're at right now - Specific actions to take # Call to action Click put your information in # Point of view - Brand 100% – The entire video is delivered from the brand's perspective, with the speaker representing the company and promoting its services. # Storyline - 00:00–00:03 The ad begins with a man directly addressing the camera, asking if the viewer owns a peptide therapy clinic doing over $1M a year and wants to scale. - 00:03–00:04 He states that he has a gift for the viewer. - 00:04–00:12 He explains that his team spent 200+ hours reviewing portfolio companies and companies they advise to figure out where people get stuck at each revenue level. - 00:12–00:17 He clarifies that they looked at it across function, including marketing, sales, customer success, finance, legal, tech, and ops. - 00:17–00:21 He emphasizes that they focused not only on where companies get stuck but also on how to get unstuck at each revenue level. - 00:21–00:23 The ad transitions to a screen showing a form to get a free personalized $100M scaling roadmap in under 30 seconds. - 00:23–00:28 The man reiterates that it's a gift, absolutely free, and will provide a customized scaling roadmap to where the viewer is right now and what specific actions to take. - 00:28–00:30 He states that the whole thing is a gift with no strings attached. - 00:30–00:34 He urges viewers to click, put in their information, and receive it all personalized. - 00:34–00:40 He concludes by saying it rocks, viewers should use it, and wishes them a good new year.

# Ad summary This ad features a man standing outside in front of a building. He is speaking directly to the camera and telling the viewer that he has a free gift for them. The gift is a scaling roadmap that will help the viewer debottleneck where they currently are and make the business make more money. He says that he could have charged for the roadmap, but he is giving it away for free. He encourages the viewer to click, download it, and put their information in. # Brand positioning Acquisition.com is presented as a company that helps businesses scale and make more money. The brand positions itself as an expert in identifying and resolving bottlenecks that limit business growth. The brand aligns with values of business growth, expertise, and providing valuable resources. The brand pushes against the norm of charging for such resources, offering a free scaling roadmap. The brand positioning is functional, focusing on performance and simplicity in helping businesses achieve their financial goals. # Product The product being advertised is a free personalized $100M Scaling Roadmap. It is designed to help businesses debottleneck where they currently are and make more money. The roadmap is based on the company's experience studying its portfolio companies and the companies it has advised over the years. It identifies what limits people at various revenue levels, from $1M to $3M, $3M to $10M, and $10M to $100M. The roadmap covers various aspects of business, including IT, tech, product, customer success, marketing, and sales. The ad addresses the purchase barrier by emphasizing that the roadmap is absolutely free and is the presenter's gift to the viewer. # Visual style The ad has a UGC feel, with the presenter speaking directly to the camera in an outdoor setting. The editing style is simple, with static shots and occasional jump cuts. The production quality is decent, but not overly polished, which supports the casual and approachable tone. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is generally good, with text overlays timed to voiceover lines. # Hooks Spoken: 00:00–00:03 I have a gift for you and it's absolutely free and it's really, really good. Text overlay: 00:00–00:02 I HAVE A GIFT FOR YOU AND IT'S ABSOLUTELY FREE / 00:02–00:03 AND IT'S REALLY REALLY GOOD Visual: 00:00–00:03 The shot is a close-up of a man with a beard and long hair wearing a blue baseball cap with the logo "ACQUISITION.COM" on it. He is wearing a gray and black flannel shirt. He has a bandage on his nose. The background is a clear blue sky and a modern building. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that businesses often face bottlenecks that limit their growth and prevent them from making more money. The speaker says that the best thing he could possibly do is help the viewer debottleneck where they currently are and make the business make more money. # Value propositions - Free: The scaling roadmap is offered at no cost, making it accessible to a wide audience. - Personalized: The roadmap is tailored to the user's specific business needs. - Expert-backed: The roadmap is based on the company's experience studying its portfolio companies and the companies it has advised. # Benefits - Helps you debottleneck where you currently are - Make the business make more money - Get unstuck # Features - Free personalized $100M Scaling Roadmap - Based on studying portfolio companies and advised companies - Covers IT, tech, product, customer success, marketing, and sales # Call to action Click, download it, put your information in # Point of view - Brand 100% – The entire video is told from the brand's point of view, with the speaker representing the company and promoting its free scaling roadmap. # Storyline - 00:00–00:02 00:00–00:02 The man introduces himself and states that he has a free gift for the viewer that is really good. This is intended to grab the viewer's attention and pique their interest. - 00:02–00:09 00:02–00:09 He explains that the best thing he could possibly do is help the viewer debottleneck where they currently are and make the business make more money. This is intended to highlight the value of the gift and how it can benefit the viewer. - 00:09–00:12 00:09–00:12 He clarifies that he is not promising that the viewer will make more money, but that would be the best ideal outcome. This is intended to manage expectations and avoid making false promises. - 00:12–00:16 00:12–00:16 He states that he wants to give the viewer what they call the scaling roadmap. This is intended to introduce the product and give it a name. - 00:16–00:20 00:16–00:20 He says that he probably could have charged for it, and it is certainly more robust than the vast majority of things that are out there. This is intended to emphasize the value of the product and its superiority over other similar products. - 00:20–00:31 00:20–00:31 He explains that it actually comes from them studying all of their portfolio companies and the companies they advised over the years to figure out what exactly limits people at $1M to $3M, $3M to $10M, $10M to $100M, whatever it is. This is intended to establish credibility and show that the product is based on real-world experience. - 00:31–00:41 00:31–00:41 He says that they put it down across IT, tech, product, customer success, marketing, sales, you name it, where people get stuck and more importantly how to get unstuck. This is intended to highlight the comprehensiveness of the product and its ability to address a wide range of business challenges. - 00:41–00:51 00:41–00:51 He reiterates that the thing is absolutely free, and if the viewer wants that, it's his gift to them. He tells them to click, download it, put their information in, and enjoy it. This is intended to encourage the viewer to take action and download the product.

# Ad summary This ad features a man standing outside in front of a building, speaking directly to the camera. He is advertising a free gift for HVAC company owners who are doing over $1 million a year and want to scale. The gift is a customized scaling roadmap to where the company is at right now and what specific actions to take. # Brand positioning Acquisition.com is presented as a company that helps other companies scale. The brand is positioned as an expert in the field, having spent over 200 hours reviewing portfolio companies and companies they advise to figure out exactly where people get stuck at each revenue level. The brand aligns with values of growth, success, and providing valuable resources to help businesses overcome challenges and achieve their goals. The brand's positioning is functional, focusing on providing practical solutions and guidance for scaling businesses. # Product The product being advertised is a free, personalized scaling roadmap for HVAC company owners who are doing over $1 million a year and want to scale. The roadmap is designed to provide customized guidance based on the company's current position and specific actions to take to achieve further growth. The ad emphasizes that the roadmap is a gift with no strings attached, making it an attractive offer for business owners looking to improve their operations and increase revenue. # Visual style The ad has a UGC feel, with a man speaking directly to the camera in a casual setting. The editing style is simple, with static shots and minimal transitions. The production quality is decent, but not overly polished, which supports the authentic and approachable tone. The pacing is consistent, with the focus on delivering information clearly and concisely. # Hooks Spoken: If you own an HVAC company that's doing over a million dollars a year and you want to scale, I have a free gift for you. Text overlay: IF YOU OWN AN HVAC COMPANY (Purple box) / THAT'S DOING OVER $1M+ A YEAR (Purple box) / AND YOU WANT TO SCALE I HAVE A FREE GIFT FOR YOU (Purple box) Visual: 00:00–00:03 A man with long brown hair and a beard, wearing a gray baseball cap with the word "Acquisition" on it, a gray and black flannel shirt, and a white t-shirt, stands outside in front of a beige building with a blue sky in the background. He is speaking directly to the camera in a selfie-style shot. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of HVAC company owners who are doing over $1 million a year but are struggling to scale their business. The man states, "If you own an HVAC company that's doing over a million dollars a year and you want to scale..." # Value propositions - Free personalized scaling roadmap to help HVAC companies scale to $100M - Customized guidance based on the company's current position and specific actions to take - No strings attached # Benefits - Helps HVAC companies scale - Provides customized guidance - Offers actionable steps for growth # Features - Customized scaling roadmap - Based on company's current position - Specific actions to take # Call to action Click, put your information in # Social proof - "My team spent 200+ hours reviewing portfolio companies and companies we advise to figure out exactly where people got stuck at each revenue level" – Male 1 (Brand Representative) # Point of view - Brand 100% – The entire ad is delivered by a representative of the brand, speaking directly to the camera and promoting their services. # Storyline - 00:00–00:03 The ad begins with a man speaking directly to the camera, addressing HVAC company owners doing over $1 million a year who want to scale their business. The message is intended to grab the attention of the target audience and offer a solution to their desire for growth. The perspective is from the brand, using a direct and confident tone to establish credibility. - 00:03–00:11 The man explains that his team spent over 200 hours reviewing portfolio companies and companies they advise to identify where businesses get stuck at each revenue level. This is meant to demonstrate the brand's expertise and the depth of research behind their solutions. The perspective is from the brand, using a factual and informative tone to build trust. - 00:18–00:21 The man emphasizes that the focus is not just on where companies get stuck, but also on how to get unstuck at each revenue level. This is intended to highlight the practical and actionable nature of the brand's solutions. The perspective is from the brand, using a solution-oriented tone to convey value. - 00:21–00:22 The ad transitions to a visual of a landing page offering a free personalized scaling roadmap. This is meant to showcase the specific product being offered and provide a clear call to action. The perspective shifts to a visual representation of the offer, using a promotional tone to encourage sign-ups. - 00:22–00:39 The man reiterates that the scaling roadmap is a free gift with no strings attached, providing a customized plan to help businesses scale. This is intended to remove any hesitation and encourage viewers to take advantage of the offer. The perspective returns to the brand, using an enthusiastic and reassuring tone to reinforce the value proposition.

# Ad summary This ad promotes a free personalized scaling roadmap for dental practices doing over $1M+ a year. The speaker highlights that his team spent 200+ hours reviewing portfolio companies and companies they advise to figure out where people get stuck at each revenue level across functions. He emphasizes that the roadmap will provide customized scaling actions based on the current state of the business. The ad ends with a call to action to click and enter information to receive the personalized roadmap. # Brand positioning Acquisition.com is presented as a business advisory service that helps companies scale. The brand positions itself as an expert in identifying roadblocks and providing customized solutions for businesses at different revenue levels. The brand aligns with a functional, performance-driven approach, focusing on practical actions and strategies to achieve growth. It pushes against the norm of generic business advice by offering personalized roadmaps tailored to specific business needs and revenue levels. The brand aims to occupy the space of a reliable and effective partner for businesses seeking to scale, emphasizing expertise and customized solutions. # Product The product being advertised is a free personalized scaling roadmap designed for dental practices doing over $1M+ a year. This roadmap is a customized plan that identifies specific actions to take based on the current state of the business. The roadmap is created by Acquisition.com, whose team has spent 200+ hours reviewing portfolio companies and companies they advise to figure out where businesses get stuck at each revenue level across various functions, including marketing, sales, customer success, finance, legal, tech, and operations. The roadmap is presented as a gift with no strings attached, addressing the purchase barrier of cost and commitment. The ad emphasizes that the roadmap will help businesses get unstuck and scale effectively, making it worth trying for those looking to grow their dental practices. # Visual style The ad has a casual, UGC-style aesthetic with a handheld camera and natural lighting. The editing style consists of quick cuts between the speaker and a screen capture of a website form. The production quality is simple, giving it an authentic feel. The pacing is moderate, with cuts timed to key points in the voiceover. The overall visual style supports the tone of a straightforward and accessible business advisor. # Hooks Spoken: 00:00–00:03 If you own a dental practice doing over $1M+ a year and you want to scale, I have a free gift for you. Text overlay: 00:00–00:03 IF YOU OWN A DENTAL PRACTICE (purple box) / 00:01–00:03 DOING OVER $1M+ A YEAR (purple box) / 00:02–00:03 AND YOU WANT TO SCALE (purple box) / 00:02–00:03 I HAVE A FREE GIFT FOR YOU (purple box) Visual: 00:00–00:03 The shot is a close-up of a man with a beard and long hair, wearing a baseball cap and a flannel shirt over a white tank top. He has a bandage on his nose. The background is a clear blue sky and a light beige building with windows. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty dental practices face in scaling their business, particularly in identifying and overcoming roadblocks at different revenue levels. This is signaled by the speaker's emphasis on helping businesses get unstuck and the claim that his team has spent 200+ hours reviewing companies to figure out where people get stuck. # Value propositions - Free personalized scaling roadmap: Offers a valuable resource at no cost, making it accessible to businesses looking to grow. - Customized scaling actions: Provides tailored guidance based on the current state of the business, ensuring relevance and effectiveness. - Expert-backed roadmap: Created by a team with extensive review experience, offering credibility and reliability. # Benefits - Helps dental practices doing over $1M+ a year scale effectively - Provides a clear path to get unstuck at each revenue level - Offers personalized guidance tailored to the business's specific needs - Saves time and effort by providing a ready-made scaling plan # Features - Customized scaling roadmap - Specific actions to take based on the current state of the business - Roadmap created by a team with 200+ hours of review experience - Covers marketing, sales, customer success, finance, legal, tech, and operations # Call to action Click, put your information in # Social proof - "My team spent 200+ hours reviewing portfolio companies and companies we advise to figure out exactly where people got stuck at each revenue level" – Male 1 (Brand representative) # Point of view - Brand 100% – The entire video is told from the brand's point of view, with the speaker representing the company and promoting its services. # Storyline - 00:00–00:03 00:00–00:03 If you own a dental practice doing over $1M+ a year and you want to scale, I have a free gift for you. - 00:03–00:11 00:03–00:11 My team spent 200+ hours reviewing portfolio companies and companies we advise to figure out exactly where people got stuck at each revenue level and looked at it across function. - 00:11–00:20 00:11–00:20 So that means marketing sales, CS, customer success, finance, legal, tech, ops, the whole gamut and more importantly, not where they get stuck, but how to get unstuck at each revenue level. - 00:20–00:27 00:20–00:27 It's a gift, it's absolutely free. If you want that, it'll give you a customized scaling roadmap to where you're at right now and what specific actions to take. - 00:27–00:30 00:27–00:30 The whole thing is a gift, no strings attached. - 00:30–00:39 00:30–00:39 So if you want it, click, put your information in and it'll send it to you all personalized and yeah, it rocks. And so you should use it. That's all I got. Alright, grab it and have a good new year.