What is the Expert Explainer ad format?

# Ad summary An expert introduces and explains the six active ingredients in SkinCeuticals Advanced RGN-6 skin cream to an audience of current and potential customers. # Brand positioning Skinmiles is presented as your personal skincare destination, offering access to advanced professional skincare through the SkinCeuticals brand. The brand aims to occupy a space of scientific authority and reliable expertise. Skinmiles aligns with a tone of trust and expert guidance, suggesting a lifestyle of informed and effective skincare practices. It pushes against the norms of generic skincare brands by emphasizing specific, scientifically-backed ingredients and their functions. The brand positioning is functional, focusing on the performance and efficacy of its products, and also emotional by offering trust in the products. # Product The product is SkinCeuticals Advanced RGN-6 skin cream, a regenerative cream to improve visible signs of aging. This product contains six ingredients: 10% Glyco-Repair derived from carob seeds to support your skin's protective barrier and renew texture; eperuline from the epurua falcata tree to calm and soothe the skin; 2% niacinamide, also known as vitamin B3, to reduce discoloration and support barrier function; Acetyl Tetrapeptide-9, a signal peptide at 3% to support skin structure and help skin look and feel firmer; ectoin, an amino acid derivative, to protect against oxidative stress and keep the skin hydrated; and bioceramide 603, a patented ceramide, to support even skin tone and barrier health. These ingredients are formulated to work together to give optimal results. # Visual style The ad's visual style is clean, polished, and professional, aligning with the brand's focus on advanced skincare and scientific expertise. The editing style incorporates static shots with smooth transitions and occasional text overlays, creating a polished commercial feel. The production quality is high-end, enhancing the brand's credibility and trustworthiness. Pacing is moderate, with cuts timed to voiceover lines, ensuring a seamless audio-visual sync and engaging viewing experience. # Hooks Spoken: 00:04–00:11 Hi everyone, I'm Dr. Alek Nikolic, aesthetic medical practitioner and the founder of Skinmiles. Text overlay: SK.MI / DR ALEK NIKOLIC / AESTHETIC MEDICAL / PRACTITIONER & CEO SKINMILES Visual: 00:04–00:05 The shot is a static, eye-level, medium shot of a light-skinned man with gray hair wearing a black v-neck. Behind him is a blurred background with medical posters. He is waving. / 00:05–00:11 The shot is a static, eye-level, medium shot of a light-skinned man with gray hair wearing a black v-neck. Behind him is a blurred background with medical posters. The man is talking. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The SkinCeuticals Advanced RGN-6 cream offers a blend of six key ingredients working together for optimal skin results. # Benefits - Support your skin's protective barrier - Help renew texture - Calm and soothe skin - Reduce discoloration - Supports barrier function - Support skin structure - Protect against oxidative stress - Keeps the skin hydrated - Targets the appearance of discoloration - Supporting barrier integrity # Features - 10% Glyco-Repair - Eperuline - 2% Niacinamide - Acetyl Tetrapeptide nine - ectoin - bioceramide 603 # Call to action None used. # Social proof - None used. # Point of view - Expert 100% – The ad is told entirely from the perspective of a skincare expert, who is introducing and explaining the product. # Storyline - 00:00–00:04 The video opens with a title screen introducing the video and brand, setting the stage for what is to come. - 00:04–00:12 The aesthetic medical practitioner and Skinmiles CEO introduces himself to the audience, establishing trust and credibility through his credentials. - 00:12–00:26 The speaker introduces a SkinCeuticals RGN-6 product, positioning the product as one focused on six key components, and then offers to break down the components for the audience to explain them in more detail. - 00:26–01:21 The speaker proceeds to list and describe each of the six key ingredients, providing background on the origin of each ingredient and highlighting its primary benefit. - 01:21–01:29 The speaker notes that all six ingredients are formulated to work together for optimal results. - 01:29–01:32 The speaker concludes the video with a thank you and a farewell, reinforcing a positive and appreciative tone. - 01:32–01:37 The video ends with a screen listing regenerative skincare options, signaling further opportunities for engagement and conversion.

# Ad summary This ad showcases Canva's Magic Layers feature, demonstrating how it simplifies the process of separating image elements into editable layers. The ad features a female creator who walks the viewer through the feature, showcasing its utility and time-saving benefits. With Magic Layers, users can easily tweak and tinker with images until they’ve brought their ideas to life. # Brand positioning Canva positions itself as an accessible and innovative design platform aimed at empowering users to easily create visually stunning designs through its user-friendly and versatile tools. It aims to occupy the space of a creative assistant in the consumer's mind, offering solutions that simplify complex design tasks for both professionals and beginners. The brand aligns with a tone of simplicity and innovation, offering tools that push against the norms of traditional, complex design software by prioritizing ease of use and efficiency. Canva's brand positioning is both functional, offering tools that streamline the design process, and emotional, providing users with a sense of creative empowerment and ease. # Product Canva's Magic Layers is a new tool within the Canva platform that allows users to separate flat images into editable layers. This feature simplifies the process of isolating and manipulating individual elements within an image, making it easier to customize and create unique designs. The Magic Layers tool caters to users who want to easily customize images without needing to use complex design software. This tool is useful for various use cases, such as scaling the sofa down or moving the elephant where I want and even change the room. By using Magic Layers, one can tweak and tinker until they’ve brought their ideas to life. The tool aims to address the pain point of time-consuming masking and layer separation by streamlining the image editing process. Magic Layers helps users take a flat image and separate each of the elements into their own layers. # Visual style The ad has a polished UGC feel, with a bright and inviting aesthetic that aligns with Canva's brand identity. The editing style includes a mix of static shots and screen recordings. The cuts are timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:03 It used to be so time consuming to mask and separate layers, but now with Canva’s Magic Layers... Text overlay: 00:00–00:03 It used to be time consuming to mask and separate layers (Purple Text Box) Visual: 00:00–00:03 A medium shot shows a young woman with wavy hair and glasses, wearing a striped shirt, sitting at a dark table. She gestures with her hands as she speaks directly to the camera. On the table is an open laptop with a sticker that reads, "you look good." A light blue text box with white text is overlaid on the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the time-consuming nature of masking and separating layers in image editing. "It used to be so time consuming to mask and separate layers..." # Value propositions - Avoid time consuming masking and separating layers with Magic Layers. # Benefits - Separate a flat image and separate each of the elements into their own layers. # Features - Canva's Magic Layers # Call to action Try Canva's Magic Layers today! # Point of view - Customer 100% – The ad is entirely narrated from the perspective of a Canva user demonstrating the product. # Storyline - 00:00–00:03 00:00–00:03 It used to be so time consuming to mask and separate layers, but now with Canva’s Magic Layers... - 00:03–00:06 00:03–00:06 ...bam! Elephant separated. - 00:07–00:11 00:07–00:11 So with Magic Layers you can now take a flat image and separate each of the elements into their own layers. - 00:11–00:17 00:11–00:17 So I can scale the sofa down because that's hilarious, move the elephant where I want, and even change the room. - 00:17–00:19 00:17–00:19 And there you have it, the elephant in the room. - 00:19–00:23 00:19–00:23 Now instead of re-prompting 30 times, you can just tweak and tinker until you've brought your ideas to life. - 00:24–00:26 00:24–00:26 Try Canva's Magic Layers today!

# Ad summary This ad promotes Cozy Earth pajamas, highlighting their bamboo viscose material for cooler, deeper sleep. It features Dr. Wendy Troxel, a sleep scientist, discussing the importance of sleep and how pajamas can affect the nervous system. The ad emphasizes creating a cool, dark, and quiet sleep environment and offers a risk-free 30-night trial. # Brand positioning Cozy Earth is presented as a brand focused on improving sleep quality through comfortable and temperature-regulating sleepwear. The brand aligns with a lifestyle that prioritizes health and well-being, positioning itself as a solution for those who struggle with sleep. Cozy Earth emphasizes the functional benefits of its products, such as cooler and deeper sleep, rather than emotional appeals. The brand aims to occupy the space of a foundational element for health, similar to diet and exercise. # Product The featured product is Cozy Earth pajamas, made from bamboo viscose. The pajamas are designed to provide cooler, deeper sleep by regulating body temperature. The ad highlights that the pajamas help create a sleep sanctuary by keeping the body cool, which is essential for a good night's sleep. The pajamas are presented as a solution for those who can't control their room temperature but can control what they wear. The ad addresses the purchase barrier by offering a risk-free 30-night trial, allowing customers to experience the benefits firsthand. # Visual style The ad has a polished, commercial aesthetic with a mix of expert interviews and lifestyle visuals. The editing style includes quick cuts and smooth transitions. The production quality is high-end, supporting the intended tone of sophistication and reliability. The pacing is consistent, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:04 When sleep is, um, off the rails, everything else suffers. Text overlay: 00:00–00:10 PSA: WHAT YOU WEAR TO BED AFFECTS YOUR NERVOUS SYSTEM Visual: 00:00–00:04 A medium shot of Dr. Wendy Troxel, a blonde woman in her 50s, wearing a navy sleeveless top, speaking in a well-lit room with wood paneling in the background. She is gesturing with her hands as she speaks. The camera is stationary. Text overlay: "PSA: WHAT YOU WEAR TO BED AFFECTS YOUR NERVOUS SYSTEM". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of poor sleep quality and its negative impact on overall health, emotions, and relationships. "When sleep is, um, off the rails, everything else suffers." # Value propositions - Bamboo viscose = cooler, deeper sleep - Risk-free 30-night trial # Benefits - Cooler sleep - Deeper sleep - Improved immune function # Features - Bamboo viscose material - Temperature-regulating properties # Call to action None used. # Social proof - None used. # Point of view - Expert 30% – The ad features a sleep scientist providing expert advice on the importance of sleep and how pajamas can affect it. - Brand 70% – The ad showcases the product and its benefits, emphasizing the brand's perspective on improving sleep quality. # Storyline - 00:00–00:10 00:00–00:10 The ad begins with Dr. Wendy Troxel, a sleep scientist, discussing the importance of sleep and how it affects overall health. The message is that when sleep is off the rails, everything else suffers, including emotions and relationships. This is conveyed from an expert perspective, emphasizing the scientific basis for the importance of sleep. - 00:10–00:16 00:10–00:16 The ad transitions to visuals of people sleeping peacefully in pajamas, reinforcing the idea that sleep is the foundational pillar of health. The message is that good sleep is essential for overall well-being. This is conveyed from the brand's perspective, highlighting the importance of sleep as a foundation for health. - 00:16–00:21 00:16–00:21 The ad highlights the unique selling proposition (USP) of Cozy Earth pajamas: bamboo viscose for cooler, deeper sleep. The message is that these pajamas are a stronger protector and predictor of immune function than a good night's sleep. This is conveyed from the brand's perspective, emphasizing the functional benefits of the product. - 00:21–00:26 00:21–00:26 Dr. Troxel returns, emphasizing the importance of creating a sleep sanctuary. The message is that creating a sleep sanctuary is essential for good sleep. This is conveyed from an expert perspective, reinforcing the importance of a conducive sleep environment. - 00:26–00:32 00:26–00:32 The ad shows visuals of a woman preparing her bed, emphasizing the importance of a cool, dark, and quiet sleep environment. The message is that controlling what you wear can help create the ideal sleep environment, even if you can't control the room. This is conveyed from the brand's perspective, highlighting the product as a solution for creating a better sleep environment. - 00:32–00:38 00:32–00:38 The ad concludes by reiterating the benefits of Cozy Earth pajamas and offering a risk-free 30-night trial. The message is that these pajamas feel like relief and offer a risk-free way to improve sleep. This is conveyed from the brand's perspective, emphasizing the value and risk-free nature of the product.

# Ad summary This ad features a fitness influencer reviewing Create Gummies creatine supplements. The ad aims to educate viewers on the benefits of creatine, particularly for muscle recovery, growth, and mental clarity. The influencer recommends Create Gummies as a convenient and better-tasting option. # Brand positioning Create Gummies aims to position itself as a convenient, accessible, and enjoyable way to incorporate creatine into one's fitness routine. The brand aligns with active lifestyles, emphasizing both physical and mental well-being. The brand pushes against the norm of traditional creatine supplements by offering a gummy form, which is presented as a better-tasting alternative. The brand positioning is both functional (muscle recovery, mental clarity) and emotional (convenience, enjoyment). # Product Create Gummies are creatine supplements designed for active individuals looking to improve muscle recovery, growth, and mental clarity. The product is presented as a better-tasting alternative to traditional creatine supplements, making it more convenient and enjoyable to consume. Each gummy contains 1 gram of creatine, and the recommended dosage is 3-5 gummies per day. This product caters to those who may find traditional creatine powders unpalatable or inconvenient. The ad addresses the purchase barrier of taste by highlighting the gummy's better flavor. It's emphasized that increasing your dosage over time leads to better gains in the gym and mental clarity. # Visual style The ad has a clean, informative aesthetic. The video combines direct address segments with the influencer speaking directly to the camera, and b-roll shots of workout exercises. The setting is casual, seeming to be shot in a home gym with natural lighting. The editing style consists of static shots that are timed to the speaker, with smooth transitions. The production quality is a hybrid style, which supports a casual, yet informative tone. # Hooks Spoken: Male 1: Active people, especially those who lift heavy weights are usually not getting enough creatine. Text overlay: Active people / especially those / who lift / heavy weights / not getting enough / creatine Visual: 00:00–00:05 A medium shot of a man with dark hair and a beard, wearing a gray t-shirt, sitting in a home gym setting. A weight rack is visible behind him. He's holding a green and white jar, identified as the product. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points Active people, especially those who lift heavy weights are usually not getting enough creatine. # Value propositions - One of these gummies is 1 gram. So you just pop 3 to 5 of these a day and you're good to go. - The product is presented as a better-tasting alternative to traditional creatine supplements, making it more convenient and enjoyable to consume. - Creatine helps recycle ATP, which is the brain's energy source. - For better tasting creatine, check out Create Gummies. # Benefits - Muscle recovery - Mental clarity - Better focus - Less mental fatigue - Easy to take - Better tasting creatine # Features - Creatine - Gummy supplements - 1 gram of creatine per gummy # Call to action Check out Create Gummies. # Social proof - None used. # Point of view - Brand 100% – The ad is delivered by a spokesperson holding the product. # Storyline - 00:00–00:05 The ad begins with a man holding a jar of Create Gummies, introducing that active people are often not getting enough creatine. - 00:05–00:15 The man recommends a dose of 5-10 grams of creatine to recover faster, and saying this is applicable to women as well. - 00:15–00:19 The man states that in order to put on more muscle, you have to increase your dosage of creatine. - 00:19–00:25 The man restates to step up the amount of creatine in order to see the gains in the gym. - 00:25–00:31 The man states that this stems outside of physical fitness and into mental health. - 00:31–00:40 The man states that creatine helps recycle ATP to improve mental clarity and less mental fatigue. - 00:40–00:45 The man states that a higher dosage gives you that edge both inside and outside of the body. - 00:45–00:50 The man states that creatine will affect your mental clarity and physical performance. - 00:50–00:56 The man states that one of the gummies is 1 gram and all you have to do is pop 3-5 a day. - 00:56–01:00 The man prompts the audience to check out Create Gummies for a better tasting creatine option.

# Ad summary This ad promotes Hawke Media's Generative Engine Optimization (GEO) services. The ad features a man in an office setting explaining how Hawke Media can help businesses optimize their online presence to show up in AI search results. # Brand positioning Hawke Media is presented as a cutting-edge marketing agency that helps businesses stay ahead of the curve in the ever-evolving digital landscape. The brand positions itself as an expert in Generative Engine Optimization (GEO), a new approach to optimizing online presence for AI search results. Hawke Media aims to occupy the space of an innovative and forward-thinking partner that helps businesses future-proof their marketing strategies in the age of AI. The brand aligns with values of innovation, expertise, and future-readiness. It pushes against the norm of traditional SEO practices by focusing on AI-driven optimization. The brand positioning is functional, emphasizing performance and strategic advantage. # Product Hawke Media offers Generative Engine Optimization (GEO) services to help businesses optimize their online presence for AI search results. The service includes a full audit of a business's current GEO efforts, optimization and fixing of broken areas on the website, and creation of new content to improve visibility in AI search. The product is for businesses that want to future-proof their marketing strategies and stay ahead of the curve in the age of AI. The USP is the focus on AI-driven optimization, which is presented as the new forefront of marketing. The ad addresses the purchase barrier of uncertainty about how to adapt to the changing digital landscape by offering a comprehensive solution to optimize for AI search. # Visual style The ad has a polished, professional aesthetic with a clean and well-lit environment. The editing style is static, with no camera movement or transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with a moderate tempo. # Hooks Spoken: 00:00–00:03: There's always something that is the new forefront of where you can really get an advantage. Text overlay: 00:00–00:04: THERE'S ALWAYS SOMETHING THAT IS THE NEW FOREFRONT OF WHERE YOU CAN REALLY GET AN ADVANTAGE Visual: 00:00–00:03: A man with fair skin, light brown hair, and a trimmed beard is centered in the frame from the chest up. He wears a white t-shirt and a white baseball cap with a red bird logo. He gestures with his hands as he speaks. The background is a shelf with various items, including books, awards, and decorative objects. The lighting is bright and even. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses are struggling to adapt to the changing digital landscape and are unsure how to optimize their online presence for AI search results. "There's always something that is the new forefront of where you can really get an advantage." # Value propositions - Generative Engine Optimization (GEO) is the new forefront of where you can really get an advantage. - Hawke Media helps businesses future-proof their marketing strategies in the age of AI. # Benefits - Show up in LLMs - Future-proofing for a new AI world # Features - Full audit of GEO efforts - Optimization and fixing of broken areas - Creation of new content # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered by a representative of Hawke Media, presenting the brand's services and expertise. # Storyline - 00:00–00:06 The man introduces the concept of Generative Engine Optimization (GEO) as the new forefront of gaining an advantage. - 00:06–00:11 He explains that Hawke Media conducts a full audit of a business's GEO efforts to improve visibility in Large Language Models (LLMs). - 00:11–00:14 He states that Hawke Media optimizes and fixes broken areas on the website. - 00:14–00:20 He says that Hawke Media creates new content to improve AI visibility and future-proof the business.

# Ad summary In this ad, a physical therapist reviews and rates the quality of generic drugstore, medical-grade pharmacy, cheap online retailer and Hollow brand compression socks. The Hollow brand compression socks receive the highest rating of 9 out of 10, and are credited with solving the comfort problem without sacrificing compression. # Brand positioning HOJIOW is presented as a maker of compression socks. The brand distinguishes itself from its competitors through the usage of baby alpaca fiber, which is naturally temperature regulating. The brand is positioning itself to solve the comfort problem without sacrificing compression. Competitor socks that use synthetic material, cheap elastic, and/or tight bands are portrayed as lacking comfort, cutting off circulation, and not being temperature regulating. # Product The advertised product is HOJIOW compression socks. According to the physical therapist, these socks are made with baby alpaca fiber, are temperature regulating, and keep legs cool and dry all day. The compression of the socks is truly graduated, with 20 mm of mercury at the ankle, and easing to 15 mm of mercury up the leg. There is no tight band at the top that leaves grooves in the skin. # Visual style The ad has a simple, clean aesthetic. The physical therapist is sitting in a clinical setting and there is very little camera movement. Graphics are superimposed over a static image. # Hooks Spoken: 00:03–00:03 Dr. Elena Garcia: [Questioning tone] Generic drugstore compression socks? Text overlay: 00:00–00:03 Physical therapist destroy pharmacy compression socks in 60 seconds / 00:02–00:03 Generic drugstore Visual: 00:00–00:03 The physical therapist, Dr. Elena Garcia, sits at a white desk in a white-walled office. She is smiling at the camera. On the desk in front of her are stacks of files. Behind her are medical posters and paperwork. # Funnel stage Consideration # Pain points Other compression socks are uncomfortable to wear, causing sweating, marks on the skin, and circulation problems. # Value propositions - The alpaca fiber is naturally temperature regulating so that the legs stay cool and dry all day - Most compression socks fail because people cannot stand wearing them. Hollow compression socks solve the comfort problem without sacrificing compression. # Benefits - Legs stay cool and dry all day. - No sweating - No wanting to rip them off by noon. - The brand solved the comfort problem without sacrificing compression. # Features - Baby alpaca fiber - Temperature regulating - Firm 20 millimeters of mercury at the ankle, easing to 15 millimeters of mercury up the leg. - No tight band at the top # Call to action None used. # Social proof - None used. # Point of view - Expert 100% – The entire video is told from the point of view of a physical therapist, who is wearing a white coat in a clinical setting. # Storyline - 00:00–00:03 00:00–00:03 A physical therapist sits at a desk in her office and the text overlay introduces the video concept. - 00:03–00:10 00:03–00:10 The physical therapist holds her hands up in front of her and a pair of beige compression socks appear, as the voiceover questions the quality of generic drugstore socks. The physical therapist replies 3 out of 10. She explains that the synthetic material traps heat and moisture, and that people remove them by early afternoon because their legs are sweating. - 00:10–00:12 00:10–00:12 The physical therapist raises her hands and states that compression only works if you actually wear the socks. - 00:12–00:26 00:12–00:26 The physical therapist holds her hands up in front of her and a pair of black compression socks appear, as the voiceover questions the quality of medical grade compression socks from the pharmacy. The physical therapist replies 4 out of 10, stating that they are better compression quality, but have the same problem: they have a stiff synthetic fabric and cheap elastic that leaves grooves in your skin. - 00:26–00:37 00:26–00:37 The physical therapist holds her hand to her head, looking annoyed, as the voiceover questions the quality of cheap compression socks from online retailers with thousands of reviews. The physical therapist replies 2 out of 10, because they lose compression after a few washes, and you're basically wearing expensive regular socks within a month. - 00:37–01:09 00:37–01:09 The physical therapist holds her hands up in front of her and a gray compression sock appears, as the voiceover questions the quality of Hollow compression socks with baby alpaca fiber. The physical therapist replies 9 out of 10 and explains that the alpaca fiber is naturally temperature regulating so that the legs stay cool and dry all day, there is no sweating, and no wanting to rip them off by noon. - 01:09–01:10 01:09–01:10 She holds a package of HOJIOW compression socks and states that the brand solved the comfort problem without sacrificing compression, and that is the difference.

# Ad summary This ad for IM8 Daily Ultimate Essentials features Brian Mazza, who states that while training harder eventually stops working, recovery slows, joints get loud, and pain becomes normal. Mazza says he is not like most people, so he stopped juggling supplements and built a recovery foundation with IM8 Daily Ultimate Essentials, with 92 ingredients clinically studied for joint support. Mazza states that it contains real collagen and electrolytes and is NSF certified for sport. He takes this once a day in the morning and states that it tastes great. He encourages viewers to use his code BRIANMAZZA for 10% off and a 30-day money-back guarantee. # Brand positioning I.M.8 is presented as a brand focused on providing athletes with a daily drink mix with all the nutrients and ingredients needed for recovery. The brand positions itself as a comprehensive and effective solution for athletes who prioritize recovery as part of their training regimen. This approach suggests a lifestyle that values proactive health management and optimizing physical performance through science-backed nutrition, setting it apart from brands that focus solely on performance enhancement or symptom relief. The brand aims to occupy the space of a reliable and comprehensive solution for athletes looking to maintain peak performance and overall well-being. # Product I.M.8 Daily Ultimate Essentials is a drink mix formulated to support athletic recovery. The ad emphasizes that one serving contains 92 clinically studied ingredients designed to aid joint support, provide real collagen for body support, and deliver electrolytes for enhanced recovery. Presented as a superior alternative to juggling multiple supplements, I.M.8 aims to streamline the recovery process for athletes. The product is designed for daily consumption, preferably in the morning, and is described as having a pleasant taste. The ad also highlights that the product is NSF certified for sport, addressing concerns about product safety and compliance with athletic standards. The product is designed to help athletes recover smarter and outlast their younger selves. # Visual style The ad combines polished commercial shots of athletic activity with a more casual, UGC-style presentation featuring Brian Mazza. The video's editing includes quick cuts to maintain engagement, particularly at the beginning with the workout footage. The production quality is high, with clear audio and well-lit shots, giving it a professional feel while maintaining the personal touch of a creator-led ad. The visuals are designed to be informative and persuasive, alternating between active scenes and direct testimonials to keep viewers engaged. # Hooks Spoken: 00:00–00:03 Male 1: [Inquisitive] Still training like you're 25… but recovering like you're 55? Text overlay: 00:00–00:03 Still training like you're 25... / 00:02–00:03 but recovering like you're 55? Visual: 00:00–00:01 In a gym setting, a middle-aged white man with dark hair and a mustache wears a gray t-shirt and gray sweatpants. He is shown doing a deadlift with red weights against a wall covered with mathematical equations and diagrams. / 00:01–00:03 At another gym, a young Middle Eastern or white man lifts weights while seated in a weight machine. He is wearing a white t-shirt. # Funnel stage Consideration # Pain points The ad highlights the frustration of aging and the body’s diminished ability to recover from intense workouts. This frustration is visually represented by the initial shots of people working out, coupled with the question, “Still training like you’re 25… but recovering like you’re 55?” # Value propositions - One serving of 92 ingredients: Simplifies recovery by combining multiple supplements into one easy dose. - Real collagen support that the body can actually use: Highlights the quality and efficacy of the collagen component. - NSF Certified for Sport: Ensures the product is safe and meets the standards for athletic use. # Benefits - Outlast your younger self - Recover smarter - Boost in daily energy - Better digestion - Less bloating # Features - One serving - 92 ingredients - Clinically studied for joint support - Real collagen support - Electrolytes for recovery - NSF certified for sport # Call to action Use my code: BRIANMAZZA # Point of view - Brand 85% – The brand POV is communicated through Brian Mazza as he promotes the product and its value. - Customer 15% – The customer POV is communicated through the beginning of the ad that shows consumers working out. # Storyline - 00:00–00:03 00:00–00:03 Visuals show people lifting heavy weights as a voiceover asks if the viewer is “Still training like you’re 25… but recovering like you’re 55?” - 00:03–00:06 00:03–00:06 Brian Mazza introduces himself, stating that there is “no guessing game here, just getting dialed in.” - 00:06–00:11 00:06–00:11 Mazza explains that training harder eventually stops working, recovery slows, joints get loud, and pain becomes normal, which is the point at which most people quit. - 00:11–00:20 00:11–00:20 Mazza states that he is not like most people, so he stopped juggling supplements and instead built a recovery foundation with I.M.8 Daily Ultimate Essentials. - 00:20–00:29 00:20–00:29 Mazza then describes the I.M.8 Daily Ultimate Essentials product, noting that one serving contains 92 ingredients clinically studied for joint support, real collagen for the body, and electrolytes for recovery. - 00:29–00:47 00:29–00:47 Mazza says that he takes I.M.8 once a day in the morning and that it tastes great and is NSF certified for sport, and he encourages viewers to use his code for 10% off and a 30-day money-back guarantee if they want to outlast their younger selves and recover smarter. - 00:48–00:57 00:48–00:57 The ad concludes with on-screen text stating that 95% of participants felt a noticeable boost in daily energy and 85% experienced better digestion and less bloating.

# Ad summary This ad promotes Berberine as a supplement to support metabolism and overall health. The ad features a woman standing in front of a whiteboard, explaining how Berberine works and the benefits it provides, such as assisting sugar and carbohydrate metabolism. The ad aims to position Berberine as a simple way to support metabolic and wellbeing health. # Brand positioning JShealth is presented as a brand offering a simple solution to support metabolism and overall health. The brand is positioned as promoting wellbeing by supporting metabolic balance, healthy blood sugar levels, and sugar and carbohydrate metabolism. The ad aligns with a functional, health-conscious lifestyle, providing a supplement as part of a balanced routine. The brand is presented in an educational and informative tone. # Product JShealth Berberine is a supplement designed to support metabolism and overall wellbeing. It works by activating AMPK, which the ad refers to as "your body's metabolic master switch". Activating AMPK allows the body to use energy more efficiently, thereby supporting healthy metabolic function. Berberine helps support metabolic balance, healthy blood sugar levels, and assists sugar and carbohydrate metabolism, supporting internal systems as part of a balanced routine. The product is presented as a simple way to support metabolism and health. # Visual style The ad has a clean, educational aesthetic with bright, even lighting and a focus on clear explanations. The editing style consists of static shots with minimal transitions, creating a straightforward and informative presentation. The production quality is simple, with a whiteboard and marker drawings providing visual aids. The pacing is steady, matching the speaker's delivery. The cuts are timed to the speaker's points, emphasizing key information. # Hooks Spoken: 00:00–00:03: Have you heard of Berberine? It's going viral for metabolic support and here's why. Text overlay: 00:00–00:01: HEARD / 00:01–00:02: GOING / 00:02–00:03: METABOLIC / 00:03–00:03: HERE'S Visual: 00:00–00:03: A woman with long wavy hair, wearing glasses, a black top, and jewelry, stands in front of a white whiteboard. On the whiteboard is written "? WHAT IS BERBERINE". She gestures with her hands while speaking directly to the camera. The camera is stationary and set at eye-level, with bright, even lighting. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Berberine is a simple way to support your metabolism and overall health. - Supports internal systems as a part of a balanced routine. # Benefits - Your body can use energy more efficiently. - Supports metabolic balance - Supports healthy blood sugar levels - Supports overall health. # Features - Activates your AMPK - Supports healthy metabolic function - Assists sugar and carbohydrate metabolism - Supports internal systems as a part of a balanced routine. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is told from the brand’s official voice, delivering educational information and product claims. # Storyline - 00:00–00:03 00:00–00:03: The presenter introduces Berberine, noting its growing popularity for metabolic support. - 00:04–00:07 00:04–00:07: The ad explains how the body constantly turns food into energy, a process known as metabolism. The tone is educational. - 00:07–00:13 00:07–00:13: Berberine is introduced as a supplement that activates AMPK, described as the body's metabolic master switch. This is presented as a key function of the product. The tone is informative. - 00:14–00:18 00:14–00:18: When AMPK is activated, the body can use energy more efficiently, supporting healthy metabolic function. This elaborates on the benefits of Berberine. The tone remains educational and reassuring. - 00:19–00:24 00:19–00:24: The ad details further benefits of Berberine, such as supporting metabolic balance, healthy blood sugar levels, and assisting sugar and carbohydrate metabolism. This reinforces the product's health benefits. The tone is informational. - 00:25–00:27 00:25–00:27: The ad summarizes that Berberine supports internal systems as part of a balanced routine, reinforcing its role in overall wellbeing. - 00:28–00:31 00:28–00:31: The ad concludes by reiterating that Berberine is a simple way to support metabolism and overall health. This serves as a final pitch for the product. The tone is positive and encouraging.

# Ad summary This ad for Liven features an older man speaking about his personal journey. He states that growing up without a father led him to seek approval from others his entire life. A friend recommended Liven, and after taking the Liven burnout quiz he better understands his burnout type and can now build with clarity. # Brand positioning Liven is presented as a self-help app that assists men in better understanding their burnout type. The ad positions Liven as a tool for men who struggle with burnout as it helps them to stop running on empty, prove they are enough, and start building with clarity. # Product The Liven app is a self-help app that helps men discover their burnout type. The man in the ad states that, after using the app, he was able to stop running on empty and trying to prove himself, and was able to start building with clarity. The Liven burnout quiz helps men understand their burnout type, where it started, and why they can't stop. # Visual style The ad has a low-end production quality due to the basic camera and shot angles, as well as the generic setting and basic text overlays. The video features static shots and quick cuts between angles of the same person. The pacing of the video is slow, with cuts occurring approximately every 5–8 seconds. The shots are synced to the speaker's voiceover. # Hooks Spoken: 00:00–00:07 As a billionaire, I can tell you, men who grew up without fathers don't become nice guys by choice. Text overlay: 00:00–00:07 As a billionaire, I can tell you: men who grew up without fathers don't become "Nice Guys" by choice. Visual: 00:00–00:07 The camera shows a man sitting in a chair on a stage, speaking into a microphone. He is wearing a light blue collared shirt, dark blue pants, and black shoes. To his right and slightly behind him are two other men in chairs and a blurry white screen behind them. On the bottom-left of the screen is the word "liven" in a cursive font. # Funnel stage Middle of funnel (Consideration) # Pain points Growing up without a father results in never feeling good enough. # Value propositions - For the first time, I actually understood my burnout type # Benefits - Understand my burnout type - Where it started - Why I couldn't stop - Stopped running on empty trying to prove I was enough - Started building with clarity # Features - Liven app - Burnout quiz # Call to action Take the quiz. # Social proof - "But a friend recommended the Liven app, and I figured—what's one minute?" – Male 1 (Expert) - "I took their quiz. For the first time, I actually understood my burnout type" – Male 1 (Expert) # Point of view - Expert 100% – The entire video is communicated from the perspective of the speaker, who is sharing his personal experiences in a tone that positions him as an expert. # Storyline - 00:00–00:07 The man starts by establishing his credibility by stating that, as a billionaire, he can tell you men who grew up without fathers don't become "Nice Guys" by choice, but instead to survive and burn out. - 00:07–00:19 He continues to state that men who grew up without fathers have one thing in common—they become "Nice Guys" because they learn early that love has to be earned. - 00:19–00:25 The man states that growing up without a father results in not having a dad to tell them they were enough, and no man to show them what confidence looks like. - 00:26–00:38 The man states that these men then figure it out themselves to be helpful, useful, and someone everyone can count on, and to say yes to everything, never complain, and never ask for help because asking for help means you are a burden. - 00:38–00:43 He says burdens get left behind, and he knows because he's lived it. - 00:43–00:50 The man states that he built a company and made more money than his mother ever dreamed of, and that he was still trying to prove he was worth keeping around. - 00:50–00:57 He continues that he would say yes to every client and employee, and that he thought that's what made him valuable. - 00:58–01:07 The man states that it made him burned out, snapping at his wife over nothing, unable to sleep, and unable to enjoy anything he'd built. - 01:07–01:21 He goes on to say that he still felt like it wasn't enough because nothing ever was, and that's the thing about growing up without a father. You spend your whole life chasing approval from people who aren't him, and you burn out long before you realize he's not coming. - 01:21–01:30 The man states that he is not a self-help guy and never believed in that stuff, but a friend recommended the Liven app and he figured it was just one minute. - 01:30–01:40 The man states that he took their quiz, and for the first time, he actually understood his burnout type, where it started, and why he couldn't stop. That's when everything shifted. - 01:41–01:44 The man says he stopped running on empty trying to prove he was enough, and started building with clarity. - 01:44–01:51 He states that men over 40 who grew up without a father and became the nice guy everyone relies on—that pattern is burning you out. - 01:52–01:55 The man ends by saying to fix the burnout first, and to take the quiz.

# Ad summary This ad for Masterclass features Professor Jeffrey Pfeffer, who teaches how to gain influence. He explains that hard work and loyalty are not enough to get promoted, and that people less talented than you will take your promotion if you don't understand corporate politics. He encourages viewers to make bolder moves, act with authority, and master power. # Brand positioning Masterclass is presented as a platform where anyone can learn from the world's best. The brand aims to occupy a space in the consumer's mind as a source of high-quality educational content taught by experts in their respective fields. The brand aligns with values of self-improvement, lifelong learning, and access to exclusive knowledge. Masterclass pushes against the norms of traditional education by offering a diverse range of subjects and instructors, from business and leadership to arts and entertainment. The brand positioning is both functional (providing structured learning) and emotional (offering inspiration and personal growth). # Product Masterclass is an online learning platform that offers courses taught by experts and celebrities in various fields. The product is for anyone who wants to learn new skills, improve their knowledge, or gain insights from successful individuals. The platform provides access to thousands of lessons and unlimited access to a wide range of courses. Masterclass addresses the purchase barrier of traditional education by offering a convenient and flexible learning experience that can be accessed anytime, anywhere. The ad tells the viewer that Masterclass is worth trying because it provides access to exclusive knowledge and insights from experts, helping them achieve personal and professional growth. # Visual style The ad has a polished, professional aesthetic with a mix of static shots and quick cuts. The production quality is high-end, giving it a commercial feel. The visual motifs include text overlays with a yellow background and shots of Professor Jeffrey Pfeffer in a suit. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover lines. # Hooks Spoken: 00:00–00:05 You do not need to be liked by everybody. You need to choose your friends and your enemies carefully. Text overlay: 00:00–00:05 You do not need to be liked by everybody. Visual: 00:00–00:05 A man in a blue suit and glasses sits in a brown leather chair in front of a blurred background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that hard work and loyalty are not enough to get promoted, and that people less talented than you will take your promotion if you don't understand corporate politics. "If you think hard work, loyalty, and waiting your turn will get you promoted, you're dead wrong." # Value propositions - Learn from Stanford's iconic professor - Master power - Get rid of imposter syndrome # Benefits - Gain influence - Be more powerful - Achieve success # Features - Thousands of lessons - Unlimited access # Call to action SIGN UP NOW # Point of view - Expert 100% – The ad is delivered from the perspective of Professor Jeffrey Pfeffer, who is presented as an expert in the field of power and influence. # Storyline - 00:00–00:05 00:00–00:05 A man in a suit and glasses sits in a chair and says, "You do not need to be liked by everybody. You need to choose your friends and your enemies carefully." - 00:05–00:08 00:05–00:08 Text appears on a yellow and black checkered background that reads, "WIN THE GAME OF POWER." - 00:08–00:12 00:08–00:12 The man in the suit says, "I'm going to teach you how to be more powerful. Because power leads to success." - 00:12–01:03 00:12–01:03 Text appears on a yellow background that reads, "HOW TO GAIN INFLUENCE WITH STANFORD'S ICONIC PROFESSOR." The man in the suit says, "Some of the things we're going to talk about having you do are going to make you feel uncomfortable. If you think hard work, loyalty, and waiting your turn will get you promoted, you're dead wrong. You don't understand corporate politics. People less talented than you will take your promotion. Make bolder moves. Most people wait for permission. They wait for direction. They wait to be told what to do. Power favors those who move first. Act with authority. Attitudes follow behavior. So if you want to get rid of imposter syndrome, stop acting like an imposter. Don't resent power. Don't resent the people who have power. Master power. I'm Professor Jeffrey Pfeffer and this is Masterclass." - 01:03–01:09 01:03–01:09 Text appears on a black background that reads, "THOUSANDS OF LESSONS UNLIMITED ACCESS." The Masterclass logo appears with the text "SIGN UP NOW."

# Ad summary A dermatologist discusses the importance of bond repair, especially if you heat style or color treat your hair. She recommends Olaplex No.3 PLUS Complete Repair Treatment to repair all three types of hair bonds in just three minutes. # Brand positioning Olaplex is presented as the gold standard in bond repair. By introducing the new No. 3 PLUS Complete Repair Treatment, Olaplex positions itself at the forefront of haircare science, offering a solution that repairs all three types of hair bonds, and claims of stronger and softer hair in just three minutes. The brand's positioning appears both functional, highlighting the product's ability to repair hair at a structural level, and emotional, promising confidence in hair health. This approach targets consumers who are concerned about the health and appearance of their hair, especially those who frequently use heat or chemical treatments. # Product The advertised product is Olaplex No.3 PLUS Complete Repair Treatment, designed to repair all three types of hair bonds in just three minutes. The product claims to make hair three times stronger and three times softer, improving both the internal structure and the surface of the hair. It's applied on wet hair, left for three minutes, and then shampooed and conditioned as normal. The product addresses the purchase barrier of time by providing quick results. # Visual style The ad has a UGC-style feel with simple close-up shots and natural lighting. The editing includes quick cuts and split screens to keep the pace moving. The video appears to be filmed on a smartphone. # Hooks Spoken: 00:00–00:07: Not to be blunt, but if you heat style or color treat your hair and don't use a bond repair product, you have room for improvement. Text overlay: 00:00–00:42: You Should Take Bond Repair Seriously / 00:00–00:42: Sam Ellis, MD Dermatology Visual: 00:00–00:07: A dermatologist with blonde hair, wearing a blue scrub top, speaks directly to the camera in a close-up shot. The background is a blurry gray wall. Text overlay reads, "You Should Take Bond Repair Seriously." Another text overlay says, "Sam Ellis, MD Dermatology." # Funnel stage Consideration # Pain points Hair feels dry, limp, or literally won't grow longer. # Value propositions - Repairs all three types of hair bonds in just three minutes - Making hair three times stronger and three times softer # Benefits - Making hair three times stronger - Making hair three times softer - Improves both the internal structure and the surface of your hair # Features - Repairs all three types of hair bonds - 3 minutes # Call to action None used. # Social proof - "I used it today, and it was so easy" – Female 1 (Dermatologist) # Point of view - Expert 100% – The dermatologist shares her expertise and recommendations on hair bond repair. # Storyline - 00:00–00:07 The video opens with a dermatologist addressing the camera directly, emphasizing the importance of bond repair for those who heat style or color treat their hair. This captures attention by highlighting a common concern among the target audience and framing the video as expert advice. - 00:07–00:15 The dermatologist explains that heat, hair dye, and bleach break the chemical bonds that give hair strength, leading to dryness, limpness, and stunted growth. The intention is to educate viewers about the science behind hair damage and position bond repair as a necessary solution, leveraging a scientific explanation to build trust and credibility. - 00:15–00:27 The dermatologist introduces Olaplex No.3 PLUS Complete Repair Treatment as the gold standard in bond repair, highlighting its ability to repair all three types of hair bonds in just three minutes. This presents the product as a quick and effective solution to the previously described problem, using the brand's reputation to build credibility and desirability. - 00:27–00:33 The dermatologist details how easy it is to use the product: apply it to wet hair, wait three minutes, and then shampoo and condition as normal. This aims to overcome the barrier of complexity by demonstrating the product's ease of use and integration into existing routines. - 00:33–00:42 The dermatologist shows before-and-after microscopic images of hair strands, emphasizing that the product improves both the internal structure and the surface of the hair. As a dermatologist, she is providing a final endorsement as to the product's effectiveness.

# Ad summary This ad promotes Superads, a tool that pulls data from all of your ad accounts to give you detailed and visual reports. The ad features a man sitting in a chair talking about how much time marketers spend analyzing ad performance and trying to make sense of it with their reporting. He says that Superads will help you save time and impress your boss or clients. # Brand positioning Superads is presented as a tool designed to streamline ad performance analysis for marketers. The brand aims to occupy the space of efficiency and clarity in the often complex world of ad reporting. It aligns with values of productivity and data-driven decision-making, pushing against the norm of time-consuming manual analysis. The brand positioning is functional, focusing on simplicity and performance. # Product Superads is a tool that pulls data from all of your ad accounts to give you detailed and visual reports. It is for marketers who spend a lot of time analyzing ad performance and trying to make sense of it with their reporting. Superads helps you save time and impress your boss or clients. With Superads, you can pull up your top hooks, your top angles, all the top value propositions to justify all the time you're spending in front of a whiteboard doing creative strategy. The ad addresses the purchase barrier of time-consuming manual analysis by offering a tool that automates the process. # Visual style The ad has a polished commercial aesthetic with a warm and inviting tone. The editing style is static shots. The production quality is high-end. The pacing is slow and consistent. # Hooks Spoken: 00:00–00:04: How much time do you spend as a marketer analyzing your ad performance then try to make sense of it with your reporting? Text overlay: 00:00–00:04: How much time / 00:00–00:04: as a marketer / 00:00–00:04: analyzing your ad / 00:02–00:05: performance then try / 00:03–00:05: with your reporting? Visual: 00:00–00:04: The shot is medium framed and stationary, showing a man sitting in a green armchair in a room with wood-paneled walls. He is wearing a beige jacket, a gray t-shirt, white pants, and white sneakers. He also has on a baseball cap and sunglasses. Behind him is a coat rack with a gray jacket hanging on it, a tall green plant, and a bookshelf with a motorcycle helmet on it. The lighting is warm and inviting. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the amount of time marketers spend analyzing ad performance and trying to make sense of it with their reporting. "How much time do you spend as a marketer analyzing your ad performance then try to make sense of it with your reporting?" # Value propositions - Save time by automating ad performance analysis - Impress your boss or clients with detailed and visual reports - Know what you're actually doing day to day with the reports - Justify all the time you're spending in front of a whiteboard doing creative strategy by pulling up your top hooks, your top angles, all the top value propositions # Benefits - Save time - Impress your boss or clients - Know what you're actually doing day to day - Prove it with the reports - Justify all the time you're spending in front of a whiteboard doing creative strategy # Features - Pulls data from all of your ad accounts - Detailed and visual reports - Pull up your top hooks - Pull up your top angles - Pull up all the top value propositions # Call to action Click the link in my bio # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered by a man who is presenting the product and its benefits. # Storyline - 00:00–00:04 The ad begins with a man sitting in a chair, directly addressing the audience with a question about how much time they spend analyzing ad performance. - 00:04–00:09 He suggests that marketers spend about 10 hours analyzing ad performance and that things are about to change. - 00:09–00:17 He introduces Superads as a tool that pulls data from all of your ad accounts to give you detailed and visual reports. - 00:17–00:23 He says that Superads will help you know what you're actually doing day to day and that you can prove it with the reports. - 00:23–00:32 He says that in seconds, you can pull up your top hooks, your top angles, all the top value propositions to justify all the time you're spending in front of a whiteboard doing creative strategy. - 00:32–00:37 He says that Superads is free in reality it shouldn't be, and if you want to try it, you can click the link in his bio and give it a run for free.

# Ad summary This ad features a woman sharing her experience with Billo, a platform that provides access to authentic UGC from real creators. She highlights the frustrations of managing briefs, contracts, and reshoots when sourcing content, and emphasizes how Billo can save time and stabilize CPA. # Brand positioning Billo positions itself as a solution for brands seeking authentic, high-quality UGC without the typical challenges of managing creators and contracts. The brand promotes a streamlined process that delivers reliable, on-brand content, so brands can focus on running their business. They emphasize the reliability of their service and the avoidance of AI-generated content, appealing to brands that value genuine creator content and transparent marketing practices. Billo aims to occupy the space of a trustworthy partner that enables steady content creation with real people. # Product Billo is a platform that provides brands with a steady pipeline of authentic UGC (user-generated content) and whitelisted partnership ads from real creators. It helps brands avoid the chaos and instability associated with managing content creation in-house. Billo streamlines the process, allowing brands to maintain a stable CPA (cost per acquisition) and freeing up time to focus on their core business. The platform guarantees genuine content without the use of AI or other unauthentic means. It offers a free account to help brands find their perfect creators today. # Visual style The ad has a natural, unfiltered aesthetic, resembling user-generated content. The lighting is bright but not overly polished, contributing to a casual feel. Editing involves simple cuts between shots of the speaker, maintaining a consistent pace. The production quality is basic, which reinforces the authentic UGC vibe. The visual style supports the ad's intent to come across as relatable and genuine. # Hooks Spoken: Female 1: Storytime, how I stopped paying for useless UGC that my brand couldn't even run. Text overlay: Storytime / How I stopped paying for useless UGC / that my brand couldn't even run Visual: 00:00–00:05: A woman with long red hair is centered in the frame from the chest up. She is sitting in an office chair in front of a plain white wall. She is wearing a beige turtleneck. Behind her and to her left is a beige cabinet. On top of the cabinet is a framed picture. She is talking directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point of wasting ad budget on bad content. The woman says, "Me, just like you, used to waste so much money on videos that were unusable or off-brand." # Value propositions - Get a steady pipeline of authentic UGC to prevent wasting ad budget - Work with real creators and whitelisted partnership ads to avoid weird illegal AI claims # Benefits - Avoid wasting ad budget on bad content - Avoid videos that are unusable or off-brand - Eliminate managing briefs, contracts, and begging for reshoots - Skip the chaos - Keep your CPA stable - Have time to run your business # Features - Authentic UGC - Whitelisted partnership ads - Real creators - Free Billo account # Call to action Hit the link to create a free Billo account # Social proof - "Storytime, how I stopped paying for useless UGC that my brand couldn't even run." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the POV of a real customer sharing her authentic experience. # Storyline - 00:00–00:05 The ad begins with a woman introducing a story about how she stopped paying for useless UGC. - 00:05–00:14 She says it's important to stop wasting ad budget on bad content. She talks about how she used to waste so much money on unusable and off-brand content. This is meant to be a relatable statement to the viewer. - 00:14–00:22 She continues describing the work required to manage briefs and contracts and begging for reshoots. She describes this as draining. - 00:22–00:25 She reveals that she just uses Billo and briefly shows a computer screen with the Billo website. This signals the switch to her solution. - 00:25–00:36 She describes Billo as a "lifesaver." She says that it allows a steady pipeline of authentic UGC and whitelisted partnership ads from real people with no weird illegal AI claims. - 00:36–00:42 She says to skip the chaos and keep your CPA stable and actually have time to run your business. This is meant to imply the desired positive outcome of time-saving. - 00:42–00:46 She ends with a call to action to "hit the link" to create a free Billo account and find your perfect creators today.

# Ad summary This ad promotes DRMTLGY's Retinol Body Lotion and features customer testimonials from a diverse group of people. They share how the product has benefited their skin, along with dermatologists who recommend it. # Brand positioning DRMTLGY positions itself as a brand that formulates effective skincare solutions accessible to everyone. The brand stands out by offering products suitable for both face and body, with a focus on anti-aging ingredients. This is reinforced by the inclusion of expert opinions, suggesting the brand aligns with science-backed skincare. The brand is positioned as a modern, trustworthy skincare option. # Product DRMTLGY's Retinol Body Lotion is designed to soften skin and diminish the appearance of uneven skin, stretch marks, and dark spots. The product is presented as fragrance-free and packed with anti-aging ingredients such as retinol, caffeine, ceramides, and panthenol. The ad emphasizes its unique offering as a body lotion with retinol, distinguishing it from other products on the market. The lotion is showcased being used by a diverse range of people, on various areas of the body, such as the arms, chest, knees, and legs. # Visual style The ad uses a blend of UGC and professional-looking shots, creating a sense of authenticity while maintaining a polished appearance. Quick cuts are used, with a BPM of approximately 60 cuts per minute, creating a dynamic pace that keeps the viewer engaged. The lighting is primarily natural, and the overall aesthetic is clean and bright. The transitions are smooth and seamless, contributing to a professional feel. The color grading is minimal, emphasizing natural skin tones. The visual motifs include product close-ups, application demonstrations, and testimonial shots, all center-framed for maximum impact. # Hooks Spoken: The skin on your body is probably aging faster than the skin on your face! Text overlay: 00:00–00:02 / THE SKIN ON YOUR BODY / IS PROBABLY AGING FASTER / THAN THE SKIN ON YOUR FACE! Visual: 00:00–00:02 A close-up of a fair-skinned arm with freckles or sunspots is shown. The arm is slightly bent, and the camera focuses tightly on the skin's texture and discoloration. The background is blurred and out of focus, suggesting the shot is taken indoors with natural lighting. # Funnel stage Consideration # Pain points The skin on your body is aging faster than the skin on your face, potentially leading to concerns like uneven skin tone, dark spots, and stretch marks. # Value propositions - Unique product formulation designed for the body with retinol - Expert-recommended and endorsed by dermatologists - Addresses multiple skin concerns: uneven skin, dark spots, and stretch marks - Includes high-quality anti-aging ingredients like retinol, caffeine, ceramides, and panthenol # Benefits - Helps future skin look and feel better - Enhances skin texture - Improves overall skin appearance # Features - Fragrance-free - Anti-aging ingredients: retinol, caffeine, ceramides, and panthenol - Softens skin - Diminishes the appearance of uneven skin - Diminishes the appearance of dark spots - Visibly helps stretch marks # Call to action DRMTLGY.com # Social proof - "Dermatologists are all over TikTok telling people to use this." – Male 1 (Dermatologist) - "I've used it for four weeks and look at the difference it's made!" – Female 7 (Customer) # Point of view - Customer 60% – The ad features numerous customer testimonials with real people sharing their positive experiences using the product. - Brand 30% – The brand's official voice introduces the product, its features, and benefits. - Expert 10% – A dermatologist is featured, lending credibility to the product. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up of a person's arm covered in spots, raising the question that the skin on your body is probably aging faster than the skin on your face, which aims to grab attention by highlighting a common skin concern that may be overlooked. The message is from the brand’s perspective, communicated through a text overlay. - 00:02–00:04 00:02–00:04 A hand displays DRMTLGY’s Retinol Body Lotion, while text states that this is DRMTLGY's Retinol Body Lotion. The ad introduces the product being advertised, setting the stage for showcasing its features and benefits. This is told from the brand's perspective, with the text overlay providing the product name. The visual is neutral and informative. - 00:04–00:08 00:04–00:08 A woman squeezes the lotion onto her hand and rubs it in. She states that there's literally nothing like this on the market, emphasizing the product's uniqueness, and adds that it's fragrance-free, addressing a potential purchase barrier for those sensitive to scents. The voiceover is conversational. The perspective is from a brand advocate who demonstrates the texture of the product and highlights key selling points. - 00:08–00:13 00:08–00:13 The visuals shift to different women who demonstrate applying the product to their chest, face and legs, stating that it diminishes the appearance of uneven skin and dark spots, and even visibly helps stretch marks. This showcases the product's versatility and benefits. The perspective is from a brand advocate or customer sharing positive outcomes. The tone is informative, and highlights multiple areas to use the lotion. - 00:13–00:18 00:13–00:18 A woman shows a close-up of the product, stating that it is absolutely packed with anti-aging ingredients like retinol, caffeine, ceramides, and panthenol, further emphasizing the product’s benefits. This comes from a brand advocate to highlight its ingredients and associated benefits. The tone is informative and persuasive. - 00:18–00:21 00:18–00:21 The ad transitions to testimonials, with a man holding the product and stating that dermatologists are all over TikTok telling people to use this, building credibility through expert endorsement. The perspective shifts to external experts and their recommendations, reinforcing the product's efficacy. The tone is confident and reassuring. - 00:21–00:26 00:21–00:26 Women continue with testimonials, stating that they've used it for four weeks and showing a before and after. The narrator states that every routine should have this. The perspective is from satisfied customers sharing their experiences and encouraging viewers to incorporate the product into their routines, building social proof. The tone is enthusiastic and relatable. - 00:26–00:27 00:26–00:27 The ad ends with a shot of the product with text on the screen to visit DRMTLGY.com. The narrator states that your future self will thank you, as the ad prompts action by encouraging viewers to purchase the product. This shifts to the brand's perspective, providing a clear call to action. The tone is confident and optimistic.

# Ad summary This ad features a man promoting Everyday Dose coffee. He states that he has tested a lot of supplements over the last 5 years. He recommends Lion's Mane for memory and focus, Chaga for immunity and gut health, L-Theanine to reduce stress, and collagen for healthier hair, skin, nails, and joints. He then states that Everyday Dose has all the benefits of these supplements. He says that you could buy all the supplements separately, but you would be spending over $150 a month, and then you're stuck taking a bunch of different powders and pills every day. Everyday Dose has efficacious doses of all those supplements and benefits in the form of a delicious coffee. # Brand positioning Everyday Dose positions itself as a simple, all-in-one solution for individuals seeking the benefits of multiple supplements without the hassle and expense of buying them separately. The brand promotes a lifestyle of convenience and efficacy, suggesting that consumers can achieve optimal health and wellness through a single, delicious cup of coffee. By combining various supplements into a coffee, Everyday Dose challenges the norm of complex supplement routines and offers a functional and accessible product. The brand's positioning leans towards both functional (efficacy, cost-effectiveness, simplicity) and emotional (convenience, enjoyment) benefits, appealing to consumers who value both health and ease. # Product Everyday Dose is a coffee product designed to deliver the benefits of multiple supplements in a single serving. It's positioned for individuals who want to improve their memory, focus, immunity, gut health, reduce stress, and achieve healthier hair, skin, nails, and joints. The product combines ingredients such as Lion's Mane, Chaga, L-Theanine, and collagen protein into a coffee blend. A key USP is that Everyday Dose provides all the benefits of these supplements in one convenient and delicious cup, eliminating the need for multiple pills and powders. The ad addresses the purchase barriers of high cost and complicated routines associated with buying and taking individual supplements. Everyday Dose is presented as a simpler, more affordable alternative that delivers the same efficacious doses in a palatable form. # Visual style The ad has a casual, UGC feel, with a handheld camera style in the beginning. It is shot in natural light and appears to be filmed outdoors and inside a car. The editing style consists of quick cuts to emphasize different points. The pacing is moderate, with cuts timed to coincide with changes in spoken content. The overall production quality suggests a low-budget approach, aiming for authenticity and direct communication. # Hooks Spoken: 00:00–00:02 For the past five years, I've treated my body as a human experiment. Text overlay: 00:00–00:03 I've tested too many supplements to count. Here's what works: Visual: 00:00–00:02 The shot shows a fair-skinned male in his 20s standing outside on the steps of a building on a sunny day. He is wearing a white t-shirt, light brown hat, and silver sunglasses. The camera is handheld and close up on the man's face. The background shows the steps of the building and a blue sky. # Funnel stage Middle of funnel (Consideration) # Pain points The single most central frustration this product solves is the inconvenience and cost of buying and taking multiple supplements. "You'll be spending well over $150 a month, and then you're stuck taking a bunch of different powders and pills every single day." # Value propositions - Combines multiple supplements into one convenient cup of coffee. - Provides efficacious doses of all supplements. - Offers all the benefits in a delicious coffee form. - Eliminates supplement stacking and complicated routines. # Benefits - Better memory - Better focus - Better immunity - Gut health - Reduce stress - Healthier hair - Healthier skin - Healthier nails - Healthier joints # Features - Lion's Mane - Chaga - L-Theanine - Collagen Protein # Call to action The link below will take you right to this deal. # Point of view - Customer 100% – The entire ad is delivered from the perspective of someone with experience using and testing supplements, creating a testimonial style. # Storyline - 00:00–00:02 00:00–00:02 The creator introduces the topic by stating he has tested too many supplements and will share what works. The message is to establish credibility and expertise. This is delivered from the creator's perspective, presented as a knowledgeable source. - 00:02–00:06 00:02–00:06 The creator recommends Lion's Mane for better memory and focus. This offers a specific solution to a common need. It is delivered from the creator's perspective, presented as a recommendation based on experience. - 00:06–00:10 00:06–00:10 The creator recommends Chaga for better immunity and gut health. This adds another specific solution. It is delivered from the creator's perspective, continuing the expert testimonial approach. - 00:10–00:14 00:10–00:14 The creator recommends L-Theanine to reduce stress. This reinforces the value of the products. It is delivered from the creator's perspective, with a casual tone. - 00:14–00:18 00:14–00:18 The creator recommends collagen for healthier hair, skin, nails, and joints. This offers a final specific solution, with a focus on beauty and wellness. It is delivered from the creator's perspective, presented as informed advice. - 00:18–00:23 00:18–00:23 The creator states that if someone wanted all of those benefits from all those supplements, he would recommend Everyday Dose. This transitions into the product pitch, positioning it as a comprehensive solution. This is delivered from the creator's perspective, with a supportive tone. - 00:23–00:33 00:23–00:33 The creator acknowledges that one could buy all the supplements separately but it would be expensive and involve taking many pills. This highlights the drawbacks of the traditional approach, setting up the contrast. The tone here is informative and practical. - 00:33–00:40 00:33–00:40 The creator describes Everyday Dose as a delicious coffee that provides efficacious doses of all those supplements. The perspective is that of an informed advocate. - 00:40–00:46 00:40–00:46 The creator emphasizes the convenience and simplicity of Everyday Dose, eliminating supplement stacking and complicated routines. The message is focused on ease of use and practicality. It is delivered from the creator's perspective. - 00:46–00:52 00:46–00:52 The creator addresses different types of consumers—those already stacking supplements and those wanting more from their coffee—positioning Everyday Dose as a solution for all. This broadens the appeal and makes the product seem universally beneficial. - 00:52–00:59 00:52–00:59 The creator details the free items included in the VIP starter kit. This adds value and incentivizes purchase. It is delivered from the creator's perspective. - 00:59–01:05 00:59–01:05 The creator directs viewers to the link below to take advantage of the deal, warning that the kits tend to sell out fast. This creates urgency and prompts immediate action. This is delivered from the creator's perspective.

# Ad summary An ad for Ffern, a fragrance brand. It asks the question of why nature is not enough, noting that the world is full of scent, and we don't have to manufacture scent. It invites the viewer to 'Rewild yourself this spring' and to join the waiting list. # Brand positioning Ffern is presented as a fragrance brand that positions itself against the norms of manufactured scents, aiming to occupy a space in the consumer's mind as a more natural, authentic alternative. It aligns with values of nature, simplicity, and the beauty of the earth. The brand pushes against the idea that nature needs to be improved upon or artificially replicated, instead promoting the idea of embracing and noticing the natural scents that already exist. The brand positioning is primarily emotional, appealing to consumers who value authenticity and a connection with nature. # Product Ffern is a fragrance for those who want their scent to come from the earth and not be an imitation. The brand invites viewers to 'Rewild yourself this spring' by joining the waiting list to receive the product. The ad challenges the notion that nature is not enough and suggests that the product is a way to reconnect with natural scents. # Visual style The ad has a polished, high-end aesthetic with natural lighting and smooth transitions. The production quality is high, with a focus on capturing the beauty of nature and the product. The pacing is moderate, allowing viewers to take in the visuals and messaging. The audio and visual elements are synced well, with the voiceover and music complementing the imagery. # Hooks Spoken: Until the 19th century, perfumes were made from plants. / When did we decide nature wasn't enough? Text overlay: 00:00–00:02 / Until the 19th century, perfumes were made from plants / When did we decide nature wasn't enough? Visual: 00:00–00:02: A woman stands in the center of the shot, facing the camera. She is fair-skinned with brown hair pulled back. She is wearing a tan suit and floral tie. The camera is at eye level. The background is a greenhouse with white flowers. The sky is visible through the roof. / 00:02–00:05: The same woman stands in the center of the shot, facing the camera. The shot is a wide angle, and she is looking upward. She is fair-skinned with brown hair pulled back. She is wearing a tan suit and floral tie. The background is a greenhouse with white flowers and potted plants. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point implied in the ad is that conventional fragrances are not natural enough and that they are an imitation of nature. The ad challenges the idea that nature needs to be improved upon or artificially replicated. # Value propositions - The value proposition is that the product is a natural alternative to conventional fragrances that are manufactured. It suggests that the product can help the viewer to reconnect with natural scents and embrace their natural self. # Benefits - Rewild yourself this spring # Features - Scent that comes from the earth # Call to action Join the waiting list to receive yours # Social proof - None used. # Point of view - Brand 100% – The ad is delivered from the perspective of the brand, as communicated through the brand representative, who speaks directly to the camera. # Storyline - 00:02–00:05 The ad opens with a question about when we decided nature wasn't enough, setting a tone of inquiry and challenging the conventional approach to fragrances. This is designed to pique the viewer's curiosity and introduce the brand's perspective on natural scents. The speaker is a woman who stands at the center of the ad, who is speaking directly to the camera, giving the impression that she is introducing or perhaps even owns the brand, which will be explored later in the ad. - 00:05–00:11 The ad continues, stating that the world is full of scents and we don't have to manufacture the first blossom on the breeze. This message emphasizes the beauty and abundance of natural scents, reinforcing the brand's values. The woman who spoke earlier appears to smell the plants, reinforcing the message that the world is full of scent. - 00:12–00:14 The ad explains, 'You just have to notice it,' urging viewers to appreciate the natural scents around them, connecting to the value proposition of the product. This moment progresses the narrative by presenting the idea that natural scents are readily available and that the product can help the viewer to discover them. This is followed by a shot of a woman wearing headphones pointing a mic at plants, implying that she is recording the sounds of nature. - 00:15–00:17 Continuing the narrative, the woman explains that she doesn't want her scent to be an imitation, expressing the brand's commitment to authenticity and natural ingredients. This reinforces the brand's positioning as a natural alternative to conventional fragrances. The visual here is shots of nature. - 00:19–00:21 The woman says, 'I want it to come from the earth,' reiterating the brand's focus on natural sourcing and earth-derived ingredients. This reinforces the emotional connection to nature and authenticity. The visual shows shots of the sky through trees. - 00:22–00:25 The woman says, 'Rewild yourself this spring,' which is designed to encourage the viewer to connect with nature and embrace their natural self, tying back to the brand's identity. This call to action provides a clear intention and sets the stage for the product reveal. A shot of the woman lying in a field of flowers is shown. - 00:25–00:29 The product is introduced as Ffern, along with a call to action to join the waiting list to receive yours. This is designed to prompt immediate action and leverage the brand's appeal. A product shot on a concrete surface with plants in the background is shown here.

# Ad summary The ad discusses how performance marketing has changed over the past ten years. It then introduces the Motion platform to showcase how it can help with your company's creative testing process. # Brand positioning Motion is a SaaS platform designed to help with creative testing in performance marketing. The brand positions itself as a tool to help performance marketers understand their customers and orient their creative efforts to best reach them. Motion encourages a culture of using data and testing to drive strategic business decisions, moving away from a more primitive performance marketing landscape. The brand promises a significant impact on an organization's perspective, guiding businesses to create data-driven ad campaigns. # Product Motion is presented as a platform that helps performance marketers with creative testing. It provides tools to analyze ad performance, understand customer behavior, and optimize creative strategies. Motion promises to change the perspective of your entire organization by orienting you to your customer. It features a prompt generation tool, metric tracking (including spend, ROAS, cost per event registration, and thumbstop rate), and performance shift analysis to identify what’s scaling, declining, or newly launched. The platform is for performance marketers who want to use data and creative testing to improve their campaigns and business decisions. # Visual style The ad blends together direct-to-camera footage with screen recordings of the Motion platform, intercut with text overlays on a solid black background. The editing style alternates between the speaker, the text overlays, and the product screen recordings, creating a dynamic rhythm. The pacing is consistent, with cuts timed to voiceover and background music. The production quality has a semi-polished feel with the main presenter, Emily, speaking from what looks like an office location. The text overlays are clean and professional. # Hooks Spoken: 00:00–00:02: The performance marketing landscape, it has changed really dramatically versus ten years ago. Text overlay: 00:00–00:02: The performance / 00:00–00:02: marketing landscape / 00:00–00:02: has changed dramatically Visual: 00:00–00:02: A medium shot shows a light-skinned woman with blonde hair wearing a black shirt with a white collar, seated against a dark gray background. Sunglasses are tucked into the collar of her shirt. She looks directly at the camera and speaks. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the struggle for performance marketers to gain an advantage over competitors in today’s rapidly changing social advertising landscape, where the key to success is creative efforts. "Whereas that is not really true these days. Most of the advantage is going to come from the creative effort." # Value propositions - Using Motion will help your company understand your customer's product strategy. - Starting your company on Motion will have a huge impact. - Leveraging the Motion platform provides rigorous creative testing. # Benefits - Helps with creative testing - Changes the perspective of your entire organization - Orients you to your customer # Features - Metric tracking (including spend, ROAS, cost per event registration, and thumbstop rate) - Prompt generation tool - Performance shift analysis # Call to action Try Motion for FREE # Point of view - Brand 100% – The ad is told entirely from the brand’s perspective, highlighting its value and benefits. # Storyline - 00:00–00:02 The ad opens with Emily Hickey speaking directly to the camera. - 00:00–00:02 Emily states how the performance marketing landscape has changed dramatically compared to ten years ago. She provides context and sets the stage for the subsequent points. - 00:03–00:12 The ad transitions to text overlays and B-roll footage to highlight how different performance marketing was a decade ago. - 00:03–00:12 It emphasizes the absence of TikTok and the UGC industry back then, underscoring the shift in the social advertising landscape. - 00:12–00:18 The ad returns to Emily, who explains how easy it used to be to gain an advantage over competitors simply by being good at physical media buying. - 00:12–00:18 She contrasts this with the current situation, where creative effort is more critical. She uses this to transition to the value of creative testing. - 00:18–00:37 The ad goes back to text overlays and B-roll to introduce Motion as a solution for creative testing. - 00:18–00:37 It shows examples of the platform's interface and capabilities, building anticipation for the platform's features. - 00:37–00:41 Emily stresses the importance of using rigorous creative testing, specifically with a platform like Motion. - 00:37–00:47 She emphasizes that the platform will change the perspective of your entire organization and provides an explanation. - 00:47–00:49 The ad concludes with a call to action to try Motion for free, reinforcing the platform's value.

# Ad summary A derm PA partners with Native to explain that irritation starts before you shave and that better shave prep leads to better skin. She recommends switching to a cleaner shave prep like Native shave oil. # Brand positioning Native is presented as a brand offering cleaner shave prep products. They stand against the norm of using shave gels and foams with soaps or sulfates that can dry out the skin. Native shave oils have 12 ingredients including jojoba oil and are presented as a solution for reducing shave irritation and dryness. # Product Native shave oils are presented as an alternative to traditional shave gels and foams. The oils contain 12 ingredients, including jojoba oil, and are designed to provide more hydration, a smoother glide, and less shave irritation. They are available in various scents. # Visual style The ad features a blend of clean, well-lit shots of the derm PA in a bathroom setting, interspersed with close-up shots of a leg being shaved in a bathtub. The editing style is smooth with a mix of static and moving shots. The overall production quality appears polished, with a focus on clear visuals and product presentation. # Hooks Spoken: 00:00–00:02 As a derm PA, I see this all the time and people still blame the razor. Text overlay: 00:00–00:01 How to avoid shaving irritation / 00:00–00:01 As a derm PA Visual: 00:00–00:01 A derm PA stands in a bathroom holding a razor and a zoomed-in image of irritated skin. The background includes a light gray wall, a light wood dresser with a lamp, and a white shelf full of product bottles. / 00:01–00:02 The derm PA stands in a bathroom holding a razor, a bottle of Native shave oil, and a small white container. The background includes a light gray wall, a light wood dresser with a lamp, and a white shelf full of product bottles. # Funnel stage Consideration # Pain points Shaving often leads to irritated skin, causing discomfort and potentially leading to red bumps. "As a derm PA, I see this all the time and people still blame the razor." # Value propositions - Cleaner shave prep like Native can really make a difference. # Benefits - More hydration - A smoother glide - Less shave irritation # Features - 12 ingredients including jojoba oil # Call to action None used. # Social proof - “I actually used to get irritation from shave gels too but when I switched to a shave oil, that stopped and my skin didn't look dry after.” – Female 1 (Derm PA) # Point of view - Expert 100% – A derm PA provides informational and testimonial content. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a derm PA introducing the common issue of shaving irritation. - 00:02–00:06 00:02–00:06 The derm PA introduces Native shave oil as a solution to shaving irritation. - 00:06–00:09 00:06–00:09 The video explains that the truth is most irritation starts before you shave. - 00:09–00:15 00:09–00:15 The video states that shave gels and foams are more irritating. - 00:15–00:22 00:15–00:22 The derm PA shares that she used to experience irritation from shave gels, but switching to shave oil stopped the irritation and her skin didn't look dry after. - 00:22–00:26 00:22–00:26 The video highlights that Native shave oils have 12 thoughtful ingredients including jojoba oil and they also smell delicious. - 00:26–00:30 00:26–00:30 The video indicates that you can really feel the difference with more hydration, a smoother glide, and less shave irritation. - 00:30–00:36 00:30–00:36 The derm PA closes the video with the statement that it's not your razor, it's your shave prep and that switching to Native can really make a difference.

# Ad summary A female with a background in medicine recommends the Needed brand of prenatal vitamins. She focuses on the fact that they are formulated without iron or omega-3s, and are also evidence backed. # Brand positioning The Needed brand is presented as a premium, evidence-backed solution for prenatal multivitamins. The brand acknowledges that the vitamin and nutrient needs vary greatly from person to person and pregnancy to pregnancy, and is designed with intention to address this. The brand separates iron and omega-3s from their prenatal multivitamin so that they can be addressed as needed from person to person and pregnancy to pregnancy. # Product The product being advertised is the Needed Prenatal Multi Vitamin Pro. The bottle is white and the label is designed with a pastel purple "N" and a picture of a pink flower. It is made without iron and omega-3s because these nutrients are best absorbed by themselves. Separating these nutrients allows each person to adjust based on their own personal body. The speaker recommends the prenatal multi vitamin pro for those who are looking for a good quality prenatal that is evidence backed and intentionally formulated. # Visual style The ad has a bright, home-like aesthetic and is shot selfie style. The editing is very slow with static shots. # Hooks Spoken: Female 1: I do love the Needed Prenatal multivitamin pro because it is evidence backed. Text overlay: Why your prenatal should be evidence-backed. Visual: 00:00–00:03 A woman with long dark hair in a high ponytail, wearing a gray scrub top is indoors in front of a kitchen counter. She holds a bottle of Needed Prenatal Multi Vitamin Pro in her hand. # Funnel stage Consideration # Pain points It is implied that the viewer is looking for a good quality prenatal. # Value propositions - Needed separates iron and omega-3s from their prenatal multivitamin so that they can be addressed as needed from person to person and pregnancy to pregnancy. - Because the needs vary from person to person and pregnancy to pregnancy, Needed's formulation takes that into account. # Benefits - Those vitamins and nutrients are needs vary person to person - They are also best absorbed by themselves - You can adjust based on your own personal body - Takes that into account in their formulation of their products # Features - Doesn't include an iron - Doesn't include omega threes - Evidence backed - Intentionally formulated # Call to action Head to the link below # Social proof - “So Needed Prenatal Multivitamin Pro is my number one recommendation” - Female 1 (Medical Expert) # Point of view - Expert 100% – The speaker is presented as a medical expert. # Storyline - 00:00–00:03 The speaker introduces herself and says she loves the Needed Prenatal Multivitamin Pro. - 00:06–00:17 The speaker states her favorite thing about the vitamin is that it doesn't include iron or omega-3s, and that those vitamins and nutrients vary from person to person. - 00:17–00:22 The speaker continues, stating that these nutrients are best absorbed by themselves, and therefore they sell them separately. - 00:22–00:34 She states that the vitamins needs vary from pregnancy to pregnancy and person to person, and that Needed takes that into account in their formulation. - 00:34–00:44 The speaker recommends Needed Prenatal Multivitamin Pro to someone who is looking for a good quality prenatal that's evidence backed and intentionally formulated. - 00:44–00:45 The speaker states that if the viewer would like to check them out, they should click the link below.

# Ad summary This La Mer ad features Dr. Jean Carruthers, an ocular plastic surgeon, who recommends La Mer's Rejuvenating Eye Cream for its micro-precision treatment that helps reverse eight visible signs of eye aging in one night. # Brand positioning La Mer is positioned as a luxury skincare brand, emphasizing scientific expertise and innovation. The brand aligns with values of rejuvenation and advanced skincare solutions, using language like 'rejuvenating eye cream' and 'micro-precision treatment'. The brand promotes functional benefits, specifically targeting signs of aging around the eyes, and delivers emotional reassurance through the testimonial of a medical expert, Dr. Jean Carruthers. The brand stands out by showcasing clinical testing and visible results, positioning it as a premium, scientifically-backed solution in the competitive skincare market. # Product La Mer's Rejuvenating Eye Cream is presented as a micro-precision treatment designed to reverse eight visible signs of eye aging, including undereye lines, radiance, eye firming, smoothing, puffiness, and eye bag volume. The ad targets individuals concerned with the appearance of aging around the eyes, emphasizing visible improvements in just one night. The product's unique selling proposition (USP) lies in its scientifically-backed formula, as highlighted by the endorsement from ocular plastic surgeon Dr. Jean Carruthers, suggesting high efficacy and reliability. The cream is showcased in a luxurious dark green jar with a silver lid, alongside a silver applicator, reinforcing its premium status. The ad addresses purchase barriers by promising quick, noticeable results, making it worth trying for those seeking effective anti-aging solutions. # Visual style The ad has a polished, high-end aesthetic, typical of luxury skincare commercials. Editing consists of smooth transitions and static shots, maintaining a consistent rhythm. The production quality is high, with soft, flattering lighting and shallow depth of field, enhancing the product's appeal. Visual motifs include close-ups of the product and the use of a consistent color palette featuring greens, blues, and silvers. Pacing is moderate, around 15-20 cuts per minute, with key product actions timed to sync with voiceover lines. # Hooks Spoken: 00:03–00:04: I'm Dr. Jean Carruthers. Text overlay: 00:03 / OCULAR PLASTIC SURGEON / & RESEARCHER / LA MER Visual: 00:03–00:04: Dr. Jean Carruthers, an older white woman with short blonde hair and red glasses, is centered in the frame. She wears a gray blazer and a white top. Her expression is warm and professional. The background is a dark blue velvet curtain. Text overlays her name and title: "Dr. Jean Carruthers. MD, OCULAR PLASTIC SURGEON & RESEARCHER". "LA MER" is displayed at the bottom. # Funnel stage Consideration # Pain points The ad implies that the central pain point is the visible signs of aging around the eyes. "HELP REVERSE 8 SIGNS OF EYE AGING" is presented as a key problem that the product addresses. # Value propositions - The Rejuvenating Eye Cream offers micro-precision treatment, effectively targeting and reversing eight visible signs of eye aging, delivering noticeable improvements in just one night. # Benefits - Helps reverse 8 visible signs of eye aging - Improvement in undereye lines, radiance, eye firming, smoothing, puffiness, and eye bag volume - Visible results in one night # Features - Micro-precision treatment # Call to action DISCOVER THE NEW REJUVENATING EYE CREAM # Social proof - "I recommend La Mer's rejuvenating eye cream" – Dr. Jean Carruthers (Ocular Plastic Surgeon & Researcher) # Point of view - Expert 40% – The expert's medical credentials and professional recommendation builds trust and credibility. - Brand 60% – The brand's official voice is used to describe the product's benefits and features. # Storyline - 00:00–00:02 The ad begins by highlighting the specific need addressed by the product. - 00:00–00:02 00:00–00:02: A close-up shot reveals a green "Dream Diary" book being opened to a page with an eye graphic and the words "HELP REVERSE 8 SIGNS OF EYE AGING", creating an air of sophistication and hinting at the product's focus on rejuvenation. - 00:02–00:04 The ad introduces Dr. Jean Carruthers to build trust and establish credibility. - 00:02–00:04 00:02–00:04: The ad introduces Dr. Jean Carruthers, MD, Ocular Plastic Surgeon & Researcher, framing her as an expert authority whose recommendation carries weight. - 00:04–00:08 The narrative shifts from introduction to expert endorsement to emphasize the product's efficacy. - 00:04–00:08 00:04–00:08: Dr. Jean Carruthers recommends La Mer's Rejuvenating Eye Cream, signaling the product's importance and value from her professional perspective, which progresses the narrative by transitioning from identifying the expert to highlighting her endorsement. - 00:08–00:14 The ad transitions to highlighting specific benefits. - 00:08–00:14 00:08–00:14: The ad showcases close-ups of the cream's texture and benefits, such as 'micro-precision treatment' that 'helps reverse 8 visible signs of eye aging in one night'. - 00:14–00:18 The ad returns to the expert, reinforcing the product's promise of quick results. - 00:14–00:18 00:14–00:18: The ad concludes by showing the expert and the product together, with a call to 'DISCOVER THE NEW REJUVENATING EYE CREAM', urging the viewer to explore further.