How Spacegoods Advertises on Meta

# Ad summary This ad showcases the Spacegoods starter kit, highlighting its contents and offering a discount with a specific code. # Brand positioning Spacegoods is presented as a brand focused on enhancing productivity and well-being through its blends. The brand aims to occupy a space in the consumer's mind as a provider of functional beverages that support a focused and energized lifestyle. The brand aligns with values of productivity and self-improvement, promoting a lifestyle where individuals can optimize their daily performance. The brand positioning is functional, emphasizing the tangible benefits of increased focus and energy. # Product The Spacegoods starter kit includes a Spacegoods blend, a black tumbler with a silver rim, a pink electric whisk, and a purple measuring spoon. The Spacegoods blend is packaged in a purple and pink foil bag. The kit is designed for individuals looking to enhance their productivity and focus. The ad highlights that the entire starter kit is available for £29, with an additional offer of 20% off when using the code MELDRUM. The kit provides everything needed to prepare and enjoy Spacegoods blends, addressing the barrier of needing separate tools or accessories. # Visual style The ad has a clean and bright visual style, with a focus on showcasing the product in a natural setting. The production quality appears to be high, with well-lit and composed shots. The visual motifs include a flatlay arrangement of the products on a clean surface. The image treatment includes soft lighting and color grading to enhance the visual appeal. The typography is simple and legible, with clear text overlays. # Hooks Headline: Everything you get in the starter kit £29 # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Everything you get in the starter kit £29 - use code: MELDRUM to get 20% off # Benefits - Complete starter kit - Discount with code MELDRUM # Features - Spacegoods blend - Black tumbler with silver rim - Pink electric whisk - Purple measuring spoon # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its value proposition. # Storyline - The ad begins by showcasing the Spacegoods starter kit, including the blend, tumbler, whisk, and spoon. This is intended to display the contents of the kit and what the customer will receive. The brand is presenting this information. - The ad then highlights the price of the starter kit, £29, and offers a 20% discount with the code MELDRUM. This is intended to incentivize the viewer to purchase the kit by providing a clear value proposition. The brand is presenting this information.

# Ad summary This ad promotes Spacegoods mushroom and adaptogen blends as a coffee alternative to improve focus and energy. The ad features a static shot of Spacegoods products with text overlays highlighting the benefits and a discount code. # Brand positioning Spacegoods is presented as a modern wellness brand offering mushroom and adaptogen blends designed to replace or upgrade daily habits like coffee. The brand aims to occupy a space in the consumer's mind as a provider of functional, health-focused alternatives that boost productivity, balance, and sleep. The brand aligns with a lifestyle that values natural ingredients and holistic well-being, pushing against the norms of relying solely on caffeine for energy. The brand positioning is both functional (providing specific health benefits) and emotional (improving overall well-being and daily performance). # Product Spacegoods offers a range of mushroom and adaptogen super blends designed to enhance daily routines. The products are presented as alternatives to coffee, aimed at improving focus, energy, balance, and sleep. The ad specifically highlights the 'Rainbow Dust' blend, a mushroom and adaptogen super blend with chocolate flavor, designed to improve focus and productivity. The blends come in 248-gram packages with 30 servings. The ad addresses the purchase barrier of price by offering an exclusive 20% off the starter kit when using the code JENNIFER. # Visual style The ad has a polished, clean aesthetic with bright, even lighting and a focus on product presentation. The editing style is static, with no cuts or transitions. The production quality is high-end, resembling a professional product shot. The pacing is slow and consistent, with no changes in rhythm. # Hooks Text overlay: 00:00–00:04: Say goodbye to brain fog & low energy / 00:00–00:04: 🔗 USE CODE JENNIFER / 00:00–00:04: You can currently get an exclusive 20% off the starter kit when you shop using code / 00:00–00:04: Upgrade your morning coffee ☕ Visual: 00:00–00:04: A static, eye-level shot displays a variety of Spacegoods products arranged on a white marble surface. In the foreground, a frosted glass water bottle with the 'spacegoods' logo in white is positioned to the left. To the right, a bright pink package of 'balance' blend and a vibrant purple package of 'micro dust' are visible. Behind the water bottle, a hot pink resistance band adds a pop of color. An open package of 'rainbow dust' blend in magenta is prominently displayed in the center, with 'chocolate flavour' clearly visible. The lighting is bright and even, highlighting the colorful packaging and clean aesthetic. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of brain fog and low energy, suggesting that the product can help improve focus and productivity. # Value propositions - Exclusive 20% off the starter kit when you shop using code JENNIFER # Benefits - Say goodbye to brain fog & low energy - Upgrade your morning coffee # Features - Mushroom and adaptogen super blends - Chocolate flavor (Rainbow Dust blend) - 30 servings per package (248 grams) # Call to action USE CODE JENNIFER # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing its products and benefits through text overlays and product displays. # Storyline - 00:00–00:04 The ad opens with a static shot of Spacegoods products, including a water bottle and various blend packages. - 00:00–00:04 Text overlays appear, highlighting the benefits of the product and offering a discount code.

# Ad summary This ad promotes a free pack and free gifts from Spacegoods, highlighting the benefits of their rainbow dust product line, which includes ingredients like Lion's mane, Cordyceps, Ashwagandha, Maca root, Chaga, and Caffeine. # Brand positioning Spacegoods is presented as a brand focused on enhancing daily life through functional ingredients. The brand positions itself as a provider of supplements that support various aspects of well-being, such as brain function, energy, calm, mood balance, immunity, and alertness. The brand's tone is modern and wellness-oriented, appealing to consumers interested in optimizing their mental and physical performance through natural supplements. Spacegoods seems to be pushing against the norm of traditional energy drinks and supplements by offering a more holistic approach to wellness, focusing on a blend of natural ingredients rather than synthetic stimulants. # Product The featured product is Spacegoods Rainbow Dust v1.0, a blend of adaptogens and superfoods designed to enhance various aspects of well-being. The product is available in powder form, packaged in resealable purple pouches. The ad highlights six key ingredients and their benefits: Lion's mane for brain function, Cordyceps for boosted energy, Ashwagandha for calm, Maca root for balanced mood, Chaga for immunity support, and Caffeine for alertness. The product is aimed at individuals looking to improve their daily productivity, energy levels, and overall wellness through a convenient and natural supplement. The ad addresses the purchase barrier of skepticism by offering a free pack and free gifts, encouraging potential customers to try the product with minimal risk. # Visual style The ad features a clean, product-focused visual style with a soft gradient background and vibrant product colors. The production quality appears to be highly polished, with studio-style lighting and careful arrangement of elements. The visual motifs include a focus on product presentation and clear labeling of benefits. The image treatment includes background removal and color grading to enhance the product's appeal. The typography is large and bold, making it easy to read and visually appealing. The style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: A FREE pack + FREE gifts # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing to improve various aspects of well-being, such as brain function, energy, mood, and immunity. The ad copy highlights this by listing specific ingredients and their benefits: "Lion's mane for brain function, Cordyceps for boosted energy, Ashwagandha for calm, Maca root for balanced mood, Chaga for immunity support, Caffeine for alertness." # Value propositions - Free pack and free gifts offer a risk-free trial - Functional ingredients provide specific health benefits # Benefits - for brain function - for boosted energy - for calm - for balanced mood - for immunity support - for alertness # Features - Lion's mane - Cordyceps - Ashwagandha - Maca root - Chaga - Caffeine # Call to action None used. # Social proof - None used. # Point of view - Brand: The offer of a free pack and free gifts is a direct incentive from the brand to attract new customers. - Brand: The listing of ingredients and their benefits is the brand communicating the product's value proposition. - Brand: The product showcase is the brand visually reinforcing the product's appeal and ease of use. # Storyline - The ad opens by announcing a special offer of a free pack and free gifts, immediately grabbing the viewer's attention with the promise of added value. This is told from the brand's perspective, aiming to incentivize potential customers to explore their product line. - Next, the ad highlights the key ingredients and their specific benefits, such as Lion's mane for brain function and Cordyceps for boosted energy. This part of the story is told from a product-centric perspective, educating the viewer on the functional advantages of the supplement. - The ad concludes by showcasing the Spacegoods Rainbow Dust v1.0 product in its packaging, along with accessories like a frother and cup, visually reinforcing the product's appeal and ease of use. This is presented from the brand's perspective, reinforcing the product's value and encouraging purchase.

# Ad summary This ad features a man preparing and drinking a beverage made with Spacegoods mushroom and coffee powder. He starts with a cup of milk, then adds the powder, tops it with hot water, and mixes it with a frother. After tasting the drink, he expresses how much he loves it. # Brand positioning Spacegoods positions itself as a brand providing mushroom and coffee blends to enhance focus, productivity, and energy. The brand seems to target consumers looking for functional health drinks with natural ingredients. It promotes a modern, active, and health-conscious lifestyle. With a distinct packaging design and product names, Spacegoods pushes against the norms of traditional health supplement brands, opting for a vibrant and playful aesthetic that emphasizes ease of use and seamless integration into daily routines. # Product Spacegoods Mushrooms & Coffee is a powdered blend designed to enhance focus, productivity, and energy. As demonstrated in the ad, the product is prepared by adding the powder to a beverage of the user's choice (milk shown). The product is then combined with hot water and mixed with a frother to create a smooth consistency. The packaging highlights key benefits, including increased focus, enhanced productivity, and sustained energy. # Visual style The ad has a clean, bright aesthetic with a focus on product visibility and user experience. Editing is straightforward with smooth transitions, emphasizing the simplicity of preparation. The production quality appears to be a blend of UGC and polished commercial elements, supporting a relatable yet aspirational tone. The pacing is consistent, and product actions are timed to align with the voiceover. # Hooks Spoken: 00:16–00:18 Male 1: Lovely! Visual: 00:16–00:18 A bald man with a salt and pepper beard is in focus. He wears a black hoodie. He reacts positively and smiles, exclaiming "Lovely!" # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Combining mushrooms and coffee means more focus and productivity - Having a Spacegoods beverage is an easy and tasty way to increase focus, productivity, and energy # Benefits - Focus - Productivity - Energy - Super blend # Features - Mushroom & coffee flavour - Includes mushrooms & coffee # Call to action None used. # Social proof - "Lovely!" – Male 1 (Customer) # Point of view - Customer 100% – The ad showcases the product preparation and consumption through the eyes of a satisfied customer. # Storyline - 00:00–00:02 A hand places a Spacegoods package on a marble countertop near white subway tiles. The package is pink and purple. The hand sets down a silver cup with a black coating. The hand removes the top of the cup. - 00:02–00:03 00:02–00:03 The hand pours a liquid from a white bottle into the cup. This step builds on the initial setup, showing one of the drink's base ingredients. - 00:03–00:05 The hand opens the Spacegoods package and uses a purple spoon to scoop the powder. This adds to the narrative by showing the core ingredient. - 00:05–00:06 The spoon pours the Spacegoods powder into the cup. This shows the combination of ingredients. - 00:06–00:08 The hand pours hot water into the cup. This introduces heat, a key element in dissolving the powder and completing the beverage. - 00:08–00:13 The hand uses a pink frother to mix the drink. This step is about creating a smooth and appealing consistency. - 00:13–00:16 A bald man with a beard takes a sip of the drink. This shows the end result and implied enjoyment of the product. - 00:16–00:18 The man smiles and exclaims, "Lovely!" This delivers the final verdict, emphasizing satisfaction and positivity.

# Ad summary A woman in a bathrobe promotes the Spacegoods Starter Kit. She includes the price discount available through her code. # Brand positioning Spacegoods is presented as a brand that fits into the lifestyle of someone who is trying to be productive. The brand promotes the value of productivity and consistency. The brand does not appear to push against, follow, or ignore any category norms. The brand positioning is functional and suggests productivity. # Product The Spacegoods Starter Kit is a product for people who are looking to be more productive and consistent. The kit includes a full-size rainbow dust in different flavors, a bougie scoop, a travel mug that says, "the creative pursuit of a greater self," and a whisk. The ad tells the viewer that Spacegoods Rainbow Dust will be darling New Year and will contribute to a productive and consistent lifestyle. # Visual style The ad has a casual aesthetic. The editing style includes quick cuts. The production quality has a UGC feel. The audio-visual sync includes text, and product actions are timed to voiceover lines. # Hooks Spoken: Female 1: if you did want to try Spacegoods rainbow dust, you can order a starter kit where you get a full size one of the rainbow dust, you get one of the bougie scoops that comes along with it. Text overlay: Ad @spacegoods / SPACEGOODS STARTER SET HERE (link) / 20% off starter kit code: ALYSHA Visual: 00:00–00:03 The woman stands in front of a wall wearing a bathrobe and holding a black travel mug. A link for the Spacegoods Starter Set Here is in the middle of the frame and "20% off starter kit code: ALYSHA" is below the link. The woman takes a bag of Spacegoods rainbow dust and shows it to the camera. / 00:03–00:09 The woman holds up a bag of Spacegoods rainbow dust. She shows the bougie scoops that come with it. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Spacegoods Rainbow Dust will be darling New Year - Discount code where you can currently get 20% off # Benefits - Productivity - Consistency # Features - Full-size rainbow dust - Bougie scoop - Different flavors - Travel mugs - Whisk # Call to action SPACEGOODS STARTER SET HERE # Social proof - "I've got a discount code where you can currently get 20% off" – Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a Spacegoods customer. # Storyline - 00:00–00:03 The woman stands in front of the camera and tells the viewer that if they want to try Spacegoods rainbow dust, they can order a starter kit. - 00:03–00:19 She mentions that the kit includes a full-size rainbow dust, a bougie scoop, loads of different flavors, a travel mug that says, "the creative pursuit of a greater self," and a whisk. - 00:19–00:24 The woman shares that she has a discount code where you can currently get 20% off. - 00:24–00:38 She says that it'll be fine, she's fine, and that Spacegoods rainbow dust will be darling New Year. - 00:38–00:45 She says that it's the same me, productivity and consistency. She says cheers.

# Ad summary This ad uses a problem/solution format to highlight the benefits of Space Goods' rainbow dust mushroom and adaptogen blend. It lists common ailments like tiredness, brain fog, stress, anxiety, and low immunity, then pairs each with a key ingredient in the blend, such as cordyceps, lion's mane, ashwagandha, maca root, and chaga. The ad concludes with an offer to save 68% on the starter kit. # Brand positioning Space Goods is presented as a provider of functional mushroom and adaptogen blends designed to address common modern-day ailments. The brand positions itself as a natural solution for issues like tiredness, brain fog, stress, anxiety, and low immunity. By highlighting specific ingredients like cordyceps, lion's mane, and ashwagandha, the brand emphasizes the science-backed benefits of its products. The brand aims to occupy a space in the consumer's mind as a go-to for natural wellness solutions, aligning with a lifestyle focused on holistic health and well-being. The brand pushes against the norms of traditional medicine by offering plant-based alternatives. # Product The featured product is Space Goods' rainbow dust, a mushroom and adaptogen blend designed to address common ailments. It is presented as a coffee-flavored plant supplement containing ingredients like cordyceps, lion's mane, ashwagandha, maca root, and chaga. The product is for individuals experiencing tiredness, brain fog, stress, anxiety, or low immunity. The ad highlights the unique selling proposition of using functional mushrooms and adaptogens to combat these issues. The product is shown in a pink sachet, suggesting a convenient and easy-to-use format. The ad addresses the purchase barrier of skepticism by associating specific ingredients with their corresponding benefits. # Visual style The ad features a natural and earthy visual style, with a focus on raw ingredients and a clean product presentation. The production quality appears to be high, with well-lit and detailed shots of the mushrooms and product packaging. The image treatment includes a slight color grading to enhance the natural tones and create a warm, inviting feel. The typography is clean and legible, with a focus on highlighting key benefits and ingredients. The overall style is designed to convey a sense of natural wellness and functional effectiveness. # Hooks Headline: Tired? Cordyceps Brain Fog? Lion's mane Stressed? Ashwaganda Anxious? Maca root Low immunity? Chaga # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain points of tiredness, brain fog, stress, anxiety, and low immunity. The ad asks, "Tired? Brain Fog? Stressed? Anxious? Low immunity?" # Value propositions - Save 68% on the starter kit # Benefits - Addresses tiredness - Addresses brain fog - Addresses stress - Addresses anxiety - Addresses low immunity # Features - Cordyceps - Lion's mane - Ashwaganda - Maca root - Chaga # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting its product as a solution to common ailments, highlighting the benefits of its ingredients and offering a discount to encourage purchase. # Storyline - The ad begins by listing common ailments: Tiredness, brain fog, stress, anxiety, and low immunity. This is intended to capture the viewer's attention by presenting relatable problems. The brand is speaking directly to the viewer, establishing a connection by acknowledging their potential struggles. - For each ailment, the ad pairs a specific ingredient found in Space Goods' rainbow dust: Cordyceps for tiredness, lion's mane for brain fog, ashwagandha for stress, maca root for anxiety, and chaga for low immunity. This is intended to educate the viewer on the benefits of each ingredient and how they address specific issues. The brand is highlighting the functional benefits of its product, positioning it as a solution to these problems. - The ad concludes with an offer to save 68% on the starter kit. This is intended to incentivize the viewer to make a purchase by presenting a limited-time deal. The brand is directly prompting the viewer to take action, aiming to convert interest into a sale.

# Ad summary A woman in her kitchen demonstrates how she makes an iced coffee using Spacegoods Rainbow Dust. She explains that she doesn't like the anxious and jittery feeling she gets from coffee, but that this product makes her feel like a 'superhuman badass'. She mixes the powder with warm water, then adds ice, cold water, and a splash of milk. She offers a 20% discount on the starter kit using the code 'Meldrum'. # Brand positioning Spacegoods is presented as a brand that offers an alternative to traditional caffeine sources like coffee. The brand aims to occupy a space in the consumer's mind as a provider of functional beverages that enhance focus and productivity without the negative side effects of caffeine, such as anxiety, jitters, and crashes. The brand aligns with a lifestyle that values productivity and energy, but also prioritizes well-being and avoids the negative aspects of traditional stimulants. The brand pushes against the norms of relying on coffee or other high-caffeine drinks for energy, offering a functional and emotional alternative. # Product Spacegoods Rainbow Dust is a powdered supplement designed to enhance focus and productivity. It is presented as an alternative to coffee, offering a caffeine boost without the jitters, anxiety, or crash. The product is for individuals who experience negative side effects from caffeine but still desire increased energy and focus. The product is mixed with warm water, ice, cold water, and a splash of milk to create an iced coffee-like beverage. The USP is that it provides a caffeine boost without the negative side effects associated with traditional caffeine sources, making the user feel like a 'superhuman badass'. The ad shows the product being used in the afternoon when the user typically feels sluggish. The ad addresses the purchase barrier of caffeine sensitivity by positioning the product as a gentler alternative. # Visual style The ad has a polished, UGC feel. It is shot in natural light in a modern kitchen. The editing style is a mix of quick cuts and static shots. The production quality is high, giving it a commercial feel. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:06: It's 2 o'clock and this is when I get a little bit like sluggish and start slowing down, um, because it's been a couple of months of me Visual: 00:00–00:02: A woman with blonde wavy hair, wearing a white button-down shirt and jewelry, stands in a bright, modern kitchen. She opens a purple box of Spacegoods Rainbow Dust. / 00:02–00:06: She uses a spoon to scoop the powder into a clear glass. # Funnel stage Consideration # Pain points The ad addresses the pain point of experiencing negative side effects from caffeine, such as anxiety, jitters, and crashes. The creator states, 'Makes me feel anxious, jittery, I hate the crash, and I just don't drink it.' # Value propositions - Caffeine without the anxious, jittery feeling or the crash. # Benefits - Makes me feel like some kind of superhuman badass that just wants to run around completing her to-do list. - It's frothy, it's delicious, it tastes like coffee, it turns me into a bit of a productive legend. # Features - Rainbow Dust - Caffeine # Call to action If you fancy trying it out yourself, you can use the code Meldrum. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:06 At 00:00–00:06, the creator states that it's 2:00 PM and she usually gets sluggish at this time. - 00:06–00:13 At 00:06–00:13, she explains that she's been enjoying Spacegoods Rainbow Dust for a couple of months and wants to share her experience. - 00:13–00:23 At 00:13–00:23, she provides backstory, stating that she has a low tolerance for caffeine, which makes her feel anxious and jittery, and she hates the crash. - 00:23–00:28 At 00:23–00:28, she clarifies that Spacegoods does contain caffeine, but it makes her feel like a 'superhuman badass' who wants to complete her to-do list. - 00:28–00:37 At 00:28–00:37, she mentions she's finished her chocolate one and is now having a coffee-flavored one iced. - 00:37–00:48 At 00:37–00:48, she demonstrates how to make it, explaining that people make it differently but it's simple. She puts a little warm water in the glass with the powder and whisks it up. - 00:48–00:49 At 00:48–00:49, she says that if you fancy trying it out yourself, you can use the code 'Meldrum'. - 00:49–01:02 At 00:49–01:02, she states that the code will give you 20% off the starter kit, which includes a takeaway mug, the 'whizzy thing', a full-size one of these, and the scoop. - 01:02–01:08 At 01:02–01:08, she pours milk into the glass and says that it's frothy, delicious, tastes like coffee, and turns her into a 'productive legend'. - 01:08–01:14 At 01:08–01:14, she says 'cheers' and takes a sip.

# Ad summary This ad showcases Spacegoods' coffee alternative products, highlighting their benefits over traditional coffee through a customer testimonial. The ad aims to resonate with individuals seeking a healthier, jitter-free energy boost. # Brand positioning Spacegoods is presented as a modern wellness brand offering innovative alternatives to traditional beverages like coffee. The brand positions itself as a solution for those seeking energy and focus without the negative side effects of coffee, such as jitters and crashes. Spacegoods aligns with a health-conscious lifestyle, promoting productivity and relaxation through its specialized blends. The brand challenges the norm of relying solely on coffee for energy, offering a balanced approach to well-being. # Product The ad features two Spacegoods products: Rainbow Dust and Astro Dust. Rainbow Dust is described (on-package label text) as a 'mushroom adaptogen super blend' designed to enhance productivity and boost energy. Astro Dust is also described (on-package label text) as a 'mushroom adaptogen soothing blend' intended to promote relaxation, unwinding, and sleep. Both products are packaged in vibrant, resealable pouches. The ad addresses the pain point of coffee-related jitters and afternoon crashes, positioning Spacegoods as a healthier alternative that provides sustained energy and relaxation without these adverse effects. # Visual style The ad features a clean, flatlay-style composition with a focus on product presentation. The production quality appears to be high, with well-lit and professionally styled product shots. The visual motifs include a minimalist background and vibrant product packaging, creating a visually appealing and modern aesthetic. The image treatment includes subtle color grading to enhance the product colors and create a cohesive look. The overall style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: Got myself some @spacegoods # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of coffee-related jitters and afternoon crashes, as expressed in the quote: "I've been reliant on coffee but hate the afternoon crash, coffee is giving me serious jitters lately!" # Value propositions - Provides productivity and energy through a mushroom and adaptogen blend. - Offers relaxation, unwinding, and sleep through a mushroom and adaptogen blend. # Benefits - productivity - energy - relax - unwind - sleep # Features - mushroom + adaptogen super blend - mushroom + adaptogen soothing blend # Call to action None used. # Social proof - "I've been reliant on coffee but hate the afternoon crash, coffee is giving me serious jitters lately!" # Point of view - Customer: The top caption and pink speech bubble convey the customer's personal experience with Spacegoods, highlighting their switch from coffee due to negative side effects. - Brand: The product display and on-package labeling showcase the brand's offerings and their intended benefits, reinforcing the brand's positioning as a provider of functional beverages. # Storyline - The ad opens with a customer sharing their experience of switching to Spacegoods. The intention is to immediately establish a relatable problem and introduce Spacegoods as a solution. - The customer elaborates on their reliance on coffee and the negative side effects they experienced, such as afternoon crashes and jitters. This is included to highlight the pain points that Spacegoods aims to solve, creating a sense of empathy and understanding with the audience. - The ad showcases the Spacegoods products, Rainbow Dust and Astro Dust, along with a prepared beverage. This is included to visually demonstrate the product and its use, reinforcing the brand's offering as a coffee alternative.

# Ad summary This ad promotes the Spacegoods Starter Kit, which includes rainbow dust v1.0. The ad shows a woman preparing a drink using the product, and highlights a discount offer. # Brand positioning Spacegoods is presented as a brand focused on enhancing daily routines through innovative, functional products. The brand aims to occupy a space in the consumer's mind as a provider of convenient and effective solutions for boosting focus, productivity, and energy. The brand aligns with a lifestyle that values efficiency and well-being, offering products that seamlessly integrate into busy schedules. Spacegoods pushes against the norms of traditional energy supplements by offering a more natural and holistic approach, emphasizing the use of quality ingredients and a modern, appealing aesthetic. The brand positioning is both functional, providing tangible benefits like increased focus and energy, and emotional, promoting a sense of empowerment and control over one's day. # Product The Spacegoods Starter Kit includes rainbow dust v1.0, a supplement designed to enhance focus, productivity, and energy. The product is for individuals seeking a convenient and effective way to boost their daily performance. The kit includes a bag of rainbow dust v1.0, a portable mug, and a frother. The rainbow dust v1.0 is highlighted for its ability to provide focus, productivity, and energy. The ad showcases the product's ease of use, demonstrating how quickly and effortlessly one can prepare a drink using the kit. The ad addresses the purchase barrier of cost by highlighting a limited-time offer, making the product more accessible and appealing to potential customers. # Visual style The ad has a polished UGC feel, with a clean and bright aesthetic. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a commercial appearance while maintaining a relatable, user-generated content vibe. The pacing is consistent, with cuts timed to highlight each step of the drink preparation process. # Hooks Text overlay: Win the morning, win the day ✨ / Right now the @spacegoods Starter Kit is just £29 + get 20% off with code: EMILYN / 🔗 Get it here 💊 / ad Visual: 00:00–00:02 A top-down shot on a white countertop with gray marbling. A purple and pink Spacegoods bag is in the center, surrounded by a gray portable mug, a clear lid, a pink frother, a gray measuring cup with liquid, and two black spoons. A hand with red nail polish picks up the Spacegoods bag and rotates it to show the front and back. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Win the morning, win the day # Benefits - focus - productivity - energy # Features - rainbow dust v1.0 - Starter Kit includes portable mug and frother # Call to action Get it here # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer demonstrating the product's use in a casual, relatable manner. # Storyline - 00:00–00:02 The ad begins with a top-down shot of the Spacegoods Starter Kit components laid out on a countertop. - 00:02–00:03 The camera focuses on the bag of rainbow dust v1.0, emphasizing its packaging and branding. - 00:03–00:08 The bag is opened, and a spoonful of the powder is added to the portable mug. - 00:08–00:11 The scene transitions to a woman in a kitchen, filling the mug with hot water from the tap. - 00:11–00:14 Returning to the top-down view, the mug is shown with the added water, followed by the addition of milk. - 00:14–00:18 The frother is used to mix the drink, creating a smooth and frothy texture. - 00:18–00:20 The lid is placed on the mug, and the finished drink is presented, ready to be enjoyed.

# Ad summary A woman demos a starter kit for a drink powder that includes a whisk, a mug, and a serving spoon, along with a discount code. # Brand positioning Spacegoods is a brand that offers mushroom and adaptogen-based super blends designed to improve focus, productivity, and energy. It is presented as a solution to modern-day stress. The brand positions itself as innovative and health-conscious, pushing against the norm of traditional energy drinks or supplements. The products are functional, aiming to enhance cognitive and physical performance in a natural and appealing way. # Product The product being advertised is Spacegoods Rainbow Dust, a mushroom and adaptogen super blend in chocolate flavor. The powder is designed to boost focus, productivity, and energy. The ad showcases a starter kit that includes a 30-serving bag of Rainbow Dust, a mini whisk for mixing, a Spacegoods-branded mug, and a Spacegoods serving spoon. The product aims to address the need for a tasty and convenient way to improve daily performance. It's positioned as a delicious way to boost focus, productivity, and energy. # Visual style The ad has a casual, UGC feel. The production quality appears to be filmed on a phone. The shots are static with occasional slight zooms. The pacing is slow with consistent cuts to the beat of the music. # Hooks Spoken: 00:00–00:04 And did I mention that it tastes so good because that's really important too. Text overlay: 00:00–00:04 Link here & Discount Code: ‘SEVDA’ / 00:00–00:04 @spacegoods Visual: 00:00–00:04 A woman stands in a bright kitchen and mixes a drink in a white mug with a pink and lavender handle. She wears a long-sleeved black dress with white polka dots. In front of her is the mug she is mixing, a metallic thermos, a bright pink mini whisk, and a purple bag of Spacegoods Rainbow Dust. She speaks directly to the camera. # Funnel stage Bottom of funnel (Conversion) # Pain points The product helps address the pain point of needing a boost in focus, productivity, and energy in a convenient and tasty way. # Value propositions - The Rainbow Dust starter kit offers a convenient and tasty way to improve focus, productivity, and energy. - The inclusion of a whisk, mug, and serving spoon provides everything needed for a seamless experience. # Benefits - Boost focus - Boost productivity - Boost energy # Features - Mushroom and adaptogen super blend - Chocolate flavour - Focus - Productivity - Energy - 30-serving bag - Mini whisk for mixing - Spacegoods-branded mug - Spacegoods serving spoon # Call to action Link here # Social proof - "Oh my god, that is so good. Cheers." – Female 1 (Customer) # Point of view - Customer 100% – All content is delivered from the perspective of a customer/user sharing their experience. # Storyline - 00:00–00:04 00:00–00:04 The creator mixes a chocolate-colored drink in a mug with a spoon and tells the audience that it tastes good, because that is important. - 00:04–00:12 00:04–00:12 The creator shifts her focus to selling the Spacegoods Rainbow Dust product to the audience for £39, which includes a 30 serving rainbow dust bag. - 00:12–00:20 00:12–00:20 The creator continues to list the other products that come with the kit: a whisk, a Spacegoods mug, and a Spacegoods serving spoon. - 00:20–00:22 00:20–00:22 The creator tells the audience she is going to pop her discount code and a link on the screen for them all. - 00:22–00:27 00:22–00:27 The creator then takes a sip of the drink, gives a kiss to the camera, tells the audience the drink is so good, and says cheers.

# Ad summary This ad promotes the benefits of taking medicinal mushrooms to reduce stress and improve overall well-being. A woman speaks directly to the camera, sharing her personal experience and highlighting the positive impact the mushrooms have had on her stress levels and daily life. # Brand positioning This ad does not explicitly mention the brand name, but it focuses on the benefits of medicinal mushrooms. The brand is presented as a provider of a solution to reduce stress and improve overall well-being. The ad positions the brand as aligning with a lifestyle that prioritizes mental and emotional health. # Product The ad features medicinal mushrooms, which the woman in the video has been taking. She emphasizes that these mushrooms have positively impacted her brain, leading to reduced stress levels and an overall improvement in her daily life. The product is presented as a natural way to enhance calmness and make life feel better and easier, even when external circumstances remain unchanged. The primary reason to try this product is its ability to alleviate stress and improve overall well-being, making it a worthwhile investment for those seeking a more balanced and serene lifestyle. # Visual style The ad has a natural, unfiltered aesthetic with simple lighting and static shots. The production quality leans towards a UGC feel, aligning with the testimonial format and creating a sense of authenticity. The pacing is moderate, with cuts timed to natural pauses in speech. The lack of quick cuts or flashy transitions keeps the focus on the speaker and her message. # Hooks Spoken: 00:00–00:08: Well, since I have been taking mushrooms, I have noticed that I've had a massive shift in my brain, and that in turn has had a real, like, impact on my stress levels. Visual: 00:00–00:08: A woman with brown hair pulled back and wearing glasses and a black jacket stands in a kitchen with white cabinets. She looks directly at the camera and speaks, using hand gestures to emphasize her points. # Funnel stage Consideration # Pain points The ad implies that high-stress levels negatively affect the quality of life. # Value propositions - Taking mushrooms leads to a massive shift in brain function, resulting in reduced stress levels and an overall improvement in quality of life. - Medicinal mushrooms offer a natural way to enhance calmness and make life feel better and easier, even when external circumstances remain unchanged. # Benefits - Massive shift in my brain - Real impact on my stress levels - Stress levels feel a whole lot lower - So much calmer - Life just feels better and slightly easier # Features - Medicinal mushrooms # Call to action None used. # Social proof - Those who know me and you see me in my day-to-day life, you can probably tell that I am so much calmer - Female 1 (Customer) # Point of view - Customer 100% – The entire video is delivered from the perspective of a customer sharing their personal experience with the product. # Storyline - 00:00–00:08 The woman begins by stating that she has noticed a significant shift in her brain since she started taking mushrooms, setting the stage for the benefits she is about to describe. The message is to highlight the transformative effects of the mushrooms, and the perspective is from a personal experience. The tone is casual and testimonial-based. - 00:08–00:15 She elaborates on the impact of the mushrooms on her stress levels, noting that they feel much lower, reinforcing the product's effectiveness in managing stress. The message is to demonstrate a tangible benefit of the mushrooms, the perspective is still from a personal experience, adding credibility through relatable emotions, and the tone is reassuring and positive. - 00:15–00:21 She explains that those who know her well can attest to her increased calmness, further validating her claims and implying that the product's effects are noticeable to others, building trust. The message is to highlight the visible improvements of the mushrooms. The perspective is from an observer, indirectly, and the tone is confident and genuine. - 00:21–00:28 She concludes by summarizing that life feels better and slightly easier due to the mushrooms, emphasizing the overall positive change in her well-being, even though her circumstances remain the same. The message is to reinforce the comprehensive benefits of the product, and the perspective is from a personal experience. The tone is optimistic and encouraging.

# Ad summary This ad compares the experience of a regular iced coffee drink to a Spacegoods mushroom and coffee hazelnut drink. The ad asks the question 'What's your iced coffee actually doing for you?' The ad contrasts the Spacegoods drink as providing Focus, Energy, Calm, and No Crash. # Brand positioning Spacegoods is presented as a provider of coffee alternatives focused on providing sustained energy, focus, and calm through the use of mushrooms and coffee hazelnut. The brand positions itself against the negative side effects of caffeine crashes from regular coffee drinks and aims to provide a better experience for the user. # Product Spacegoods is a mushrooms and coffee hazelnut flavored blend. The product comes in a purple foil package. It is intended to be used as a coffee alternative that provides focus and productivity without the caffeine crash. The drink is designed to provide focus, energy, and calm. # Visual style The ad is highly polished with clean product photography. The image is split in half to compare two different products. The overall color scheme is neutral with pops of purple from the Spacegoods packaging. # Hooks Headline: WHAT'S YOUR ICED COFFEE ACTUALLY DOING FOR YOU? # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the negative side effects of a caffeine crash when drinking iced coffee. # Value propositions - Coffee hazelnut drink with mushrooms, which delivers focus, energy and calm with no crash. # Benefits - Focus - Energy - Calm - No Crash # Features - Coffee Hazelnut - Mushrooms & Coffee HAZELNUT Flavor # Call to action SHOW NOW # Social proof - None used. # Point of view - Brand: The brand is speaking to the audience by asking the question, "What's your iced coffee actually doing for you?" # Storyline - The left side of the screen shows a clear plastic cup of iced coffee with droplets running down the side. The question asks the audience to consider what their iced coffee is actually doing for them. This is from the perspective of the brand, asking a pain point question to the audience, enticing them to consider an alternative product. - The right side of the screen shows a foil package of Spacegoods mushroom and coffee hazelnut blend. A glass of the prepared drink is in front of the package. The text next to the drink lists, 'Focus, Energy, Calm, No Crash.' The text and imagery highlights the benefit of the product. The perspective is from the brand, showcasing why their product is a better alternative to regular iced coffee.

# Ad summary This ad for Spacegoods features a screenshot of a note on a phone listing goals for 2026, including staying productive without energy drinks and fixing burnout cycles. The ad promotes Spacegoods as a solution to these problems, offering a 25% discount, free shipping, and a 60-day guarantee. # Brand positioning Spacegoods is presented as a modern wellness brand focused on productivity and energy enhancement through natural coffee alternatives. The brand positions itself as a solution for those looking to improve their daily routines and overcome common productivity barriers like procrastination and burnout, without relying on traditional energy drinks. The brand aligns with a lifestyle that values productivity, health, and sustainable energy, pushing against the norms of quick-fix energy solutions and promoting a balanced approach to wellness. # Product The featured product is Spacegoods Rainbow Dust, described as a mushroom + adaptogen super blend with real coffee flavor. It is designed for individuals seeking to enhance focus, productivity, and energy levels. The product is presented as a natural alternative to energy drinks, addressing common productivity challenges such as procrastination, burnout, and the need for a sustainable routine. The ad highlights the product's ability to help users stay productive without the negative effects of energy drinks, making it an appealing option for those looking to optimize their daily performance and well-being. # Visual style The ad has a polished, studio-shot production quality with a platform-native lookalike style, mimicking the appearance of a 'Notes' app screenshot. The visual motifs include a product flatlay arrangement, clean typography, and a festive background with firework-like bursts. The image treatment involves background removal, color grading to enhance the product's vibrancy, and subtle lighting effects. The typography is large and bold, ensuring scannability. The style contrasts with typical norms by blending a productivity-focused message with a festive aesthetic, potentially increasing stop power in the feed. # Hooks Headline: 2026 Goals: # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of struggling with productivity and energy levels, as highlighted in the '2026 Goals' list: 'Stay productive without energy drinks,' 'Finally beat procrastination,' 'Fix my burnout cycle,' and 'Find a routine I can stick to.' # Value propositions - Achieve your 2026 goals with a mushroom + adaptogen super blend that has real coffee flavor - Stay productive, beat procrastination, fix burnout, and find a routine you can stick to with Spacegoods # Benefits - Stay productive without energy drinks - Finally beat procrastination - Fix my burnout cycle - Find a routine I can stick to # Features - mushroom + adaptogen super blend - real coffee flavour # Call to action None used. # Social proof - ★★★★★ 4.8/5 | 150,000 + HAPPY CUSTOMERS # Point of view - Customer: The 'Notes' app screenshot with '2026 Goals' reflects the customer's perspective by showcasing personal aspirations and challenges related to productivity and well-being. - Brand: The product display, discount badge, and guarantee banner represent the brand's perspective, promoting Spacegoods as the solution and incentivizing purchase. # Storyline - The ad opens with a screenshot of a 'Notes' app on a phone, dated December 7, 2025, setting the stage for future goals. This is from the customer's perspective, framing the ad around personal aspirations and planning. - The note lists '2026 Goals' with checkmarks next to each: 'Stay productive without energy drinks,' 'Finally beat procrastination,' 'Fix my burnout cycle,' and 'Find a routine I can stick to.' This is from the customer's perspective, highlighting common productivity and wellness challenges that the audience can relate to. - The ad then transitions to showcasing Spacegoods products, including Rainbow Dust, a frother, and a mug, positioned below the note. This is from the brand's perspective, presenting their product as the solution to the goals listed in the note. - A '25% OFF' badge is displayed next to the products, along with a 'FREE SHIPPING | 60 DAY GUARANTEE' banner at the bottom. This is from the brand's perspective, incentivizing purchase by highlighting the offer and guarantee.

# Ad summary This ad is a screenshot of an app interface that is advertising a Rainbow Dust Starter Kit. The ad highlights savings, free gifts, satisfaction guarantee, and free delivery. # Brand positioning The brand is presented as a provider of a "Rainbow Dust Starter Kit," which is implied to be a product or service designed to help individuals with ADHD. The brand positions itself as offering savings, free gifts, satisfaction, and free delivery, suggesting a focus on value and customer satisfaction. The brand aims to occupy a space in the consumer's mind as a helpful and reliable resource for those with ADHD, offering a comprehensive starter kit with added incentives. # Product The product being advertised is the "Rainbow Dust Starter Kit," which is presented as a comprehensive offering for individuals with ADHD. The ad highlights several key aspects of the kit, including savings of 25% off, free gifts, a 100% satisfaction guarantee, and a 60-day guarantee. The ad also mentions a free gift that includes a mug, spoon, and frother. Additionally, the ad emphasizes free delivery. The ad addresses potential purchase barriers by highlighting the value and incentives associated with the kit, such as the savings, free gifts, and satisfaction guarantee. The ad also mentions a tip that if you get 2 packs, you'll get the 3RD FREE. # Visual style The ad has a clean and modern visual style, resembling a mobile app interface. It uses a dark background with bright, contrasting colors to highlight key information. The layout is organized and easy to read, with clear sections for different aspects of the product. The overall aesthetic is professional and trustworthy, with a focus on conveying information efficiently. # Hooks Headline: ADHD Summary # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenges and frustrations faced by individuals with ADHD, as implied by the "ADHD Summary" title. This suggests that the target audience may struggle with organization, focus, or productivity, and are looking for solutions to manage their condition more effectively. # Value propositions - Savings of 25% off - 100% free gifts - 60 days satisfaction guarantee - Free mug, spoon, and frother - Free delivery - Buy 2 get 3rd free # Benefits - Savings - Free gifts - Satisfaction - Free delivery # Features - Savings 25% OFF - FREE Gifts 100% - Satisfaction 60 days gurantee - FREE Gift - FREE Mug - FREE Spoon - FREE Frother - 150,000+ 5-Star Reviews - FREE Delivery - If you get 2 packs, you'll get the 3RD FREE # Call to action None used. # Social proof - 150,000+ 5-Star Reviews # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the features, benefits, and value proposition of the "Rainbow Dust Starter Kit." # Storyline - The ad starts by presenting the "ADHD Summary" and "Your Rainbow Dust Starter Kit," immediately setting the context and introducing the product. This is from the brand's perspective, aiming to capture the viewer's attention and introduce the offering. - Next, the ad highlights the key benefits of the kit, including savings, free gifts, satisfaction, and a guarantee. This is from the brand's perspective, emphasizing the value and incentives associated with the product. - The ad then showcases the free gift, which includes a mug, spoon, and frother, further enticing the viewer with additional value. This is from the brand's perspective, aiming to sweeten the deal and make the product more appealing. - The ad includes reviews and a tip about getting a 3rd item free when you buy 2, building trust and encouraging purchase. This is from the perspective of the brand, using social proof and incentives to drive conversion. - Finally, the ad emphasizes free delivery, removing a potential barrier to purchase and reinforcing the overall value proposition. This is from the brand's perspective, aiming to close the sale by making the product as accessible and attractive as possible.

# Ad summary This ad is for Spacegoods mushroom and cocoa powder. The image features the product and calls out benefits such as focus, clarity, energy, and productivity. # Brand positioning Spacegoods is presented as a provider of modern health supplements made with mushrooms and cocoa. The brand seems to push against traditional supplement brands, as its product is named 'Rainbow Dust', its branding is playful, and it focuses on the benefits of overall well-being (focus, productivity, and energy). The brand aims to occupy a space in the consumer's mind as a modern, accessible way to improve productivity and focus. The ad aligns with a lifestyle of well-being, health, and daily routines. # Product The product being advertised is 'Rainbow Dust' by Spacegoods. It is a mushroom and cocoa powder supplement with a chocolate flavor. The supplement is intended to improve focus, productivity, and energy. The packaging notes it includes Lions Mane, KSM-66® Ashwagandha & Other Adaptogens. It appears to come in a flexible, resealable pouch. The ad language suggests that this product is worth trying or buying because it is a simple way to improve your morning ritual and get more focus, energy, and productivity out of your day. # Visual style The ad has a modern, clean visual aesthetic with a focus on color gradients and simple text. The production quality appears to be highly polished. The image treatment includes background blurring and lighting effects to highlight the product. The overall style feels platform-native. # Hooks Headline: A better morning ritual # Funnel stage Top of funnel (Awareness) # Pain points The ad speaks to the pain point of an unproductive morning and a lack of energy and focus. # Value propositions - Mushroom and cocoa supplement offers focus, clarity, energy, and productivity. # Benefits - Better morning ritual # Features - Focus - Clarity - Energy Boost - Productivity Lift # Call to action SHOP RAINBOW DUST NOW # Social proof - None used. # Point of view - Brand: The POV is consistent throughout. The brand wants to sell their product by highlighting its benefits and encouraging the viewer to purchase it. # Storyline - The ad opens by introducing that the brand offers a way to improve one's morning ritual. The ad is told from the brand's perspective in order to engage the audience by stating a desired benefit. - The ad highlights that the product offers focus, clarity, energy boost, and productivity lift. The benefits of the product are told from the brand's perspective to inform the user of what the product has to offer. - The ad showcases the product packaging of 'Rainbow Dust'. This is told from the brand's perspective in order to visually show the consumer the product they're advertising. - The ad closes with a prompt to shop for 'Rainbow Dust'. The call to action is from the brand in order to encourage the viewer to purchase the product.

# Ad summary The ad features a blonde female unboxing a Spacegoods Starter Pack and showing the contents included, and giving a discount code. # Brand positioning Spacegoods aims to occupy the space of a natural and convenient coffee alternative, promoting a lifestyle that values energy and wellness. The brand offers mushroom-based blends that serve as natural sources of caffeine that can be used as a pick-me-up. These products push against the norms of traditional caffeinated drinks by offering a natural alternative. # Product The featured product in the ad is the Spacegoods Starter Pack, which contains the following: Rainbow Dust Mushroom Coffee Alternative, Hydra Dust Electrolytes (watermelon flavor), single-serving Rainbow Dust packets (chocolate flavor), the Sexy Spoon teaspoon, and an electric whisk. The Rainbow Dust Mushroom Coffee Alternative is a natural source of caffeine that tastes like hot chocolate. The Hydra Dust Electrolytes are a natural plant-based electrolyte blend with watermelon flavor. The single-serving Rainbow Dust packets have a chocolate flavor and are packaged as a convenient and portable way to enjoy the mushroom coffee alternative anywhere. The sexy spoon is specifically shaped for scooping, and the electric whisk is used for a better taste. # Visual style The ad has a UGC-style aesthetic, with soft, natural lighting. The presenter is center-framed. Jump cuts are used for a fast pace. The editing is timed to the music beat. # Hooks Spoken: Female 1: I’m really exciting, partially to show you, and I just can’t wait to unbox it, so let’s unbox it together. Visual: 00:00–00:03: The shot is filmed indoors. The presenter, a fair-skinned woman with long blonde hair and wearing a black top, smiles as she holds a box, facing the camera. The camera is handheld and shaky, following her movement. In the background, there is a light-colored door and a wall with a small framed picture. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses concerns about the taste of mushroom-based products. “Everyone was so worried it was gonna taste like mushroom.” # Value propositions - Rainbow Dust is a natural caffeine source that tastes like hot chocolate making it a pick-me-up - Hydra Dust is a natural, plant-based energy blend - The chocolate flavored stick packs are convenient and portable. # Benefits - The rainbow dust just tastes like hot chocolate. - Hydra Dust is in watermelon flavor and they do taste amazing # Features - Rainbow Dust Mushroom Coffee Alternative is a natural source of caffeine - Hydra Dust Electrolytes are a natural plant-based electrolyte blend. - These can just literally like put them in my bag, like take them around with me. # Call to action Shop through my link and use my code and you get a discount as well. # Social proof - Female 1 (Affiliate): literally just tastes like hot chocolate. - Female 1 (Affiliate): “Hydra Dust... they do taste amazing” # Point of view - Customer 100% – The presenter is speaking from her perspective as a customer and brand affiliate showing off the product benefits to the viewers. # Storyline - 00:00–00:03 The presenter holds up a box with the products in it, excited to show what’s inside. - 00:03–00:11 The presenter unboxes and presents Spacegoods Starter Pack, announcing her brand affiliation. - 00:11–00:28 She introduces Rainbow Dust, a mushroom coffee alternative that tastes like hot chocolate, making it a great afternoon pick-me-up. - 00:28–00:40 The presenter introduces Hydra Dust, a natural, plant-based electrolyte blend in watermelon flavor. - 00:40–00:52 She shows the individual Rainbow Dust packets in chocolate flavor, a portable option for on-the-go consumption. - 00:52–01:04 The presenter discusses the Starter Pack contents and encourages viewers to visit their website, offering a discount code. - 01:04–01:25 The presenter shows the Sexy Spoon teaspoon - 01:25–01:41 She then presents the electric whisk, stating that it provides a better taste than a spoon alone. - 01:41–01:54 She then presents the insulated cup, emphasizing its convenience for morning commutes or office use. - 01:54–02:05 She reiterates the starter pack and discount code and encourages viewers to shop Spacegoods.

# Ad summary This ad promotes Spacegoods Rainbow Dust, a mushroom and adaptogen super blend with coffee flavor, as a solution for bloating, gassy bellies, and energy crashes. The ad uses a whiteboard animation style to illustrate the problems of poor gut health and how the product can provide steady energy and a happy gut without giving up caffeine. # Brand positioning Spacegoods is presented as a brand offering functional food supplements designed to improve gut health and energy levels. The brand aligns with a lifestyle that values both wellness and the enjoyment of everyday habits like drinking coffee. It positions itself as a solution for those experiencing common digestive issues and energy crashes, suggesting a functional approach to wellness that doesn't require sacrificing familiar routines. The brand aims to occupy a space in the consumer's mind as a provider of convenient and effective supplements that address specific health concerns without disrupting daily life. # Product Spacegoods Rainbow Dust v1.0 is a mushroom and adaptogen super blend with coffee flavor, designed to improve gut health and provide steady energy. It is intended for people over 30 who experience bloating, gassy bellies, and energy crashes due to poor gut health. The product contains gut-soothing ingredients and natural adaptogens, offering a way to achieve steady energy and a happy gut without giving up the caffeine kick. The ad addresses the purchase barrier of sacrificing enjoyment for health by highlighting that the product allows users to maintain their caffeine habit while improving their gut health. # Visual style The ad has a simple, whiteboard animation aesthetic with hand-drawn illustrations and text. The editing style is straightforward with static shots and minimal transitions. The production quality is basic, giving it a UGC feel. The pacing is consistent, with cuts timed to the voiceover. The visual motifs include the use of arrows to connect ideas and the recurring image of the hand drawing on the whiteboard. # Hooks Spoken: 00:00–00:03 How Sarah's body went from this, to this in less than a month. Text overlay: 00:00–00:03 How Sarah's / 00:00–00:03 went from this, / 00:01–00:03 to this. / 00:02–00:03 a month. Visual: 00:00–00:01 A hand with a ring draws a red outline of a woman's body on a whiteboard, focusing on the stomach and buttock area. The drawing is simple and stylized. The background is a plain white whiteboard. / 00:01–00:03 The camera pans to the right to reveal a similar drawing in green next to the red one. The hand points to the green drawing. The background remains a plain white whiteboard. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain points of bloating, gassy bellies, and energy crashes that are common in busy adults. "She's got a constant bloating, gassy bellies and 3 p.m. crashes are just part of her busy life." # Value propositions - Steady energy and a happy gut without giving up the caffeine kick you love - Gut-soothing ingredients and natural adaptogens for overall well-being # Benefits - Steady energy - Happy gut - No need to give up caffeine # Features - Gut-soothing ingredients - Natural adaptogens - Coffee flavor # Call to action Shop Now! # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, using a narrator to explain the product and its benefits. # Storyline - 00:00–00:03 The ad starts by showing a drawing of a body shape in red, then transitions to a similar drawing in green. - 00:03–00:08 The narrator introduces Sarah, who experiences constant bloating, gassy bellies, and 3 PM crashes as part of her busy life. - 00:08–00:12 The ad continues by stating that Sarah pushes through her discomfort every day, but things keep getting worse. - 00:12–00:15 The narrator explains that work becomes a struggle without focus, and Sarah has no energy left for the things she enjoys. - 00:15–00:20 The ad reveals that one in two people over 30 experience the effects of poor gut health without even knowing it. - 00:20–00:23 The narrator introduces Spacegoods Rainbow Dust, highlighting its gut-soothing ingredients and natural adaptogens. - 00:23–00:27 The ad claims that with Spacegoods, Sarah can have steady energy and a happy gut without giving up the caffeine kick she loves. - 00:27–00:31 The ad concludes with a call to action: "Don't let poor gut health hold you back. Try Spacegoods Rainbow Dust today."

# Ad summary This ad features a male creator comparing a popular energy drink (Red Bull) to Spacegoods' "Rainbow Dust" product. He visually demonstrates the ingredients he claims are in the energy drink, highlighting negative effects, then introduces Spacegoods as a superior alternative. The ad showcases the product's ingredients and their benefits, demonstrates its ease of use, and features testimonials from other users. It concludes with a special offer for a starter kit and a call to action. # Brand positioning Spacegoods positions itself as a modern, health-conscious alternative to conventional energy drinks, aiming to occupy the mind of consumers seeking sustained energy, enhanced focus, and overall well-being without the negative side effects. The brand aligns with values of natural ingredients, holistic health, and improved daily performance, promoting a lifestyle free from 'crashes' and 'weird side effects.' It directly pushes against the norms of traditional energy drinks, which it implicitly frames as unhealthy due to their high sugar, artificial ingredients, and excessive caffeine. The brand's positioning is both functional, emphasizing specific ingredient benefits like 'enhanced focus' and 'clean stamina,' and emotional, promising a feeling of being 'clear-headed,' 'calm but energised,' and avoiding a 'wired feeling' before bed. # Product The featured product is Spacegoods' "Rainbow Dust," a powdered adaptogen super blend designed to provide sustained energy, enhanced focus, and overall well-being. It is presented as an 'upgrade' to one's routine, specifically targeting individuals who consume traditional energy drinks like Red Bull but experience negative side effects such as sluggishness, bloating, and brain fog. The ad explicitly states that Rainbow Dust offers 'no crash, no weird side effects,' just 'enhanced focus' and 'calm, lasting energy.' Key ingredients highlighted are Lion's Mane for focus, Cordyceps for clean stamina, Ashwagandha to ease stress, Chaga for immune balance, Maca for mood and hormones, and Vitamin B5 to fight fatigue. The product is consumed by mixing 'one scoop' into a drink, and it 'tastes amazing in all six flavours.' It addresses the purchase barrier of unhealthy ingredients and negative side effects associated with other energy boosters, offering a natural, beneficial alternative for daily use. # Visual style The ad features a hybrid visual style, blending polished, well-lit studio shots with a UGC-like, direct-to-camera address. The editing rhythm is moderately paced, with quick cuts during the ingredient demonstration and product feature breakdown, but longer, more static shots during the creator's direct address. Production quality is high, but maintains an authentic, relatable feel, especially through the creator's persona and the use of split-screen testimonials. Visual motifs include consistent product placement and animated icons for ingredient benefits. Pacing shifts from rapid during the 'Red Bull' breakdown to more measured during explanations and testimonials. Audio-visual sync is strong, with cuts and text overlays precisely timed to the voiceover and music beats. # Hooks Spoken: This is what you're really drinking when you have one of these. Text overlay: This is what / you're really drinking / when you have one of these. Visual: A medium shot shows a male with short grey hair and a beard, wearing a denim shirt over a white t-shirt, standing behind a white counter. He has a wide, slightly manic smile and looks directly at the camera. In front of him, on the counter, is a clear glass with a bright yellow liquid and a standard Red Bull can. His hands are positioned on either side of the glass and can, as if presenting them. The background is a light grey wall with a white shelf unit holding a white abstract sculpture and a green plant. / A medium shot from the chest down shows the male creator's hands and torso. He is wearing a denim shirt over a white t-shirt. On the white counter, a clear glass (shaped like a can) is empty next to a Red Bull can. His left hand holds a clear measuring jug filled with clear, carbonated water, which he pours into the empty glass. The camera is stationary, tripod-mounted, with a third-person POV. # Funnel stage Consideration # Pain points The central pain point is the negative side effects and lack of sustained, healthy energy from traditional energy drinks. This is signaled by the creator's statement: "It's no wonder you feel sluggish in meetings, your stomach's bloated, and your brain is all fuzzy." # Value propositions - This is what you're really drinking when you have one of these (Red Bull comparison) - Rainbow Dust by Spacegoods is the upgrade your routine needs. - No crash, no weird side effects. Just enhanced focus and calm, lasting energy. - It's loaded with Lion's Mane for focus, Cordyceps for clean stamina, Ashwagandha to ease stress, Chaga for immune balance, Maca for mood and hormones, and even Vitamin B5 to fight fatigue. - All in 1 scoop. - It tastes amazing in all six flavours. - Stop using temporary fixes. Fuel properly. # Benefits - no crash - no weird side effects - enhanced focus - calm, lasting energy - focus - clean stamina - ease stress - immune balance - mood & hormones - fight fatigue - waking up clear-headed - powering through your schedule - staying calm but energised throughout the day - heading to bed without that wired feeling # Features - Carbonated water - 35g of sugar - artificial colourants - preservatives - enough caffeine to f*** your focus and your energy - Lion's Mane - Cordyceps - Ashwagandha - Chaga - Maca - Vitamin B5 - All in 1 scoop - tastes amazing - all six flavours # Call to action Click the link below; try the Starter Kit; Shop Now # Social proof - It tastes amazing in all six flavours. # Point of view - Brand 70% – The majority of the video features the main creator directly addressing the audience, explaining product features, benefits, and offers from the brand's perspective. - Customer 30% – Portions of the video show various individuals using and enjoying the product, as well as split-screen testimonials, conveying a user's experience. # Storyline - 00:00–00:02 The creator, a male, stands behind a counter with a glass of yellow liquid and a Red Bull can, looking directly at the camera with a wide, slightly exaggerated smile. He gestures towards the items, setting up a comparison. - 00:03–00:04 The creator begins to 'recreate' the contents of a Red Bull in a clear glass, starting by pouring carbonated water into it. This visually demonstrates the base of the comparison drink. - 00:05–00:07 He adds a large spoonful of white sugar to the glass, emphasizing the quantity. This visually represents the high sugar content of the comparison drink, implying it's unhealthy. - 00:07–00:12 He adds yellow liquid from a dropper, then a reddish-brown liquid, and stirs the mixture. This represents artificial colorants and preservatives, further highlighting the 'unnatural' composition of the comparison drink. - 00:12–00:17 He adds a white powder from a small container and stirs again, then adds more white powder from a red container. This represents the caffeine content, with an expletive used to emphasize its negative impact on focus and energy. - 00:17–00:23 The creator returns to a direct address, gesturing with open hands towards the Red Bull and the concoction. He explains the negative physical and mental effects of consuming such a drink, connecting it to common complaints like sluggishness and brain fog. - 00:23–00:25 He picks up a purple pouch of Spacegoods Rainbow Dust and a black mug, presenting them as the superior alternative. This marks the transition from problem (Red Bull) to solution (Spacegoods). - 00:25–00:28 A close-up shot shows hands holding the Spacegoods pouch, then a spoon scooping the brown powder into a clear mug, followed by a pink frother mixing it into a dark brown liquid. This demonstrates the ease of preparation and the product's form. - 00:28–00:34 The creator returns to a direct address, holding the Spacegoods pouch and black mug. He highlights the benefits of Rainbow Dust: 'no crash, no weird side effects,' and 'enhanced focus and calm, lasting energy,' directly contrasting with the negative effects of the comparison drink. - 00:34–00:45 The creator lists the key ingredients of Rainbow Dust, with animated icons appearing next to him, each paired with its specific benefit. This provides detailed information about the product's functional advantages. - 00:45–00:47 A close-up shot shows a scoop of Rainbow Dust powder inside the pouch. This reinforces the idea that all these benefits are contained in a single, easy-to-use serving. - 00:47–00:48 The creator, in a split screen with a male user drinking the product, states that it 'tastes amazing.' This combines a direct claim with visual social proof. - 00:49–00:50 The creator, in a split screen with a female user surrounded by multiple Spacegoods pouches, states that it comes 'in all six flavours.' This highlights product variety and further social proof. - 00:50–00:53 The creator introduces a special offer for a 'Starter Kit,' which is then visually presented in an unboxing style. This transitions to the call to action and incentive. - 00:53–00:54 A top-down shot displays the contents of the Starter Kit: a mug, frother, and spoon, with text overlays highlighting them as 'FREE.' This emphasizes the value of the offer. - 00:54–00:55 The creator returns to a direct address, reiterating the offer details, including free delivery. This reinforces the value proposition and removes potential barriers. - 00:55–01:02 A montage of diverse users enjoying the benefits of the product (waking up clear-headed, powering through work, staying calm) is shown. This visually demonstrates the desired outcomes and broad appeal. - 01:02–01:05 A hand sweeps away various supplement bottles, then places the Spacegoods pouch next to a prepared drink. This visually contrasts the simplicity of Spacegoods with the complexity of multiple supplements, positioning it as an all-in-one solution. - 01:05–01:09 The creator delivers a final call to action, encouraging viewers to 'Click the link below' and try the Starter Kit 'risk-free today,' promising they will 'actually feel the difference.' This provides a clear next step and addresses potential hesitation. - 01:09–01:10 A final static screen displays the product, offer details, and social proof from media outlets, reinforcing the brand's credibility and the offer.

# Ad summary This ad promotes Spacegoods Rainbow Dust, a blend of adaptogenic mushrooms and herbs that help restore balance to your gut in just a few weeks. The ad highlights the benefits of a healthy gut, such as no more bloating, gas, indigestion, or constipation, as well as better energy, mood, and overall health. The ad features a man cutting up apples while talking about the product, as well as other people experiencing the benefits of the product. # Brand positioning Spacegoods is presented as a brand focused on gut health and overall well-being through natural ingredients. The brand aims to occupy a space in the consumer's mind as a provider of solutions for common digestive issues like bloating, gas, and indigestion. It aligns with a lifestyle of health-consciousness and natural remedies, promoting the idea that a healthy gut leads to better energy, mood, and overall health. The brand pushes against the norm of ignoring gut health issues and offers a functional solution through its product, Rainbow Dust. The brand positioning is both functional (improving digestion) and emotional (enhancing mood and energy). # Product Spacegoods Rainbow Dust v1.0 is a blend of adaptogenic mushrooms and herbs designed to restore balance to the gut. It is intended for individuals dealing with constant bloating, sluggishness, or lack of focus. The product contains powerful ingredients like Lion's Mane, Cordyceps, Ashwagandha, Chaga, and Maca Root. The USPs include its ability to restore balance to the gut in just a few weeks and the additional benefits of better energy, mood, and overall health. The product is consumed by mixing a scoop of the powder with water and drinking it every morning. The ad addresses the purchase barrier by highlighting that when you order it, you get a free frother, cup, and sexy metal spoon. The ad tells the viewer that this product is worth trying because it can help them get rid of 5-20 pounds of poop. # Visual style The ad has a UGC feel with a mix of polished and scrappy visuals. The editing style includes quick cuts and smooth transitions. The production quality is a hybrid of UGC and commercial. The pacing is consistent throughout the ad. The cuts, text, and product actions are timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:01 This you? Text overlay: 00:00–00:01 This you? 🤔 Visual: 00:00–00:01 A man with curly brown hair, wearing a green hoodie and jeans, walks towards the camera in an office setting. He is holding his stomach out to make it look bloated. The background includes a ping pong table and windows. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point of dealing with constant bloating, sluggishness, or lack of focus. "If you're dealing with constant bloating, sluggishness, or lack of focus..." # Value propositions - Restore balance to your gut in just a few weeks with a blend of adaptogenic mushrooms and herbs. - Get a free frother, cup, and sexy metal spoon when you order. # Benefits - Restore balance to your gut in just a few weeks - No more bloating - No more gas - No more indigestion - No more constipation - Better energy - Better mood - Better overall health # Features - Blend of adaptogenic mushrooms and herbs - Powerful ingredients like Lion's Mane, Cordyceps, Ashwagandha, Chaga, and Maca Root # Call to action None used. # Social proof - None used. # Point of view - Brand 80% – The brand's official voice is used to explain the product and its benefits. - Customer 20% – The ad shows people experiencing the benefits of the product. # Storyline - 00:00–00:01 00:00–00:01 The ad starts with a man walking with a bloated stomach, asking if this is the viewer. - 00:01–00:02 00:01–00:02 An image of intestines is shown with the text "5-20 lb. of poop", implying that most people are carrying this much in their gut. - 00:02–00:07 00:02–00:07 A man is shown cutting up apples, stating that most people are carrying 5-20 pounds of poop in their gut. He then says that if you're dealing with bloating, sluggishness, or lack of focus, it might not be what you're eating, but what your body isn't getting rid of. - 00:07–00:16 00:07–00:16 The man continues, explaining that when your digestion slows down, food doesn't just disappear; it gets stuck and builds up, wrecking your energy from the inside out. - 00:16–00:19 00:16–00:19 The man states that nobody wants that. - 00:19–00:25 00:19–00:25 A man is shown holding a bag of Spacegoods Rainbow Dust, stating that it's a blend of adaptogenic mushrooms and herbs that help restore balance to your gut in just a few weeks. - 00:25–00:29 00:25–00:29 The man cutting apples says that when he ordered it, he got a free frother, cup, and sexy metal spoon. - 00:29–00:35 00:29–00:35 The man cutting apples says that you have powerful ingredients like Lion's Mane, Cordyceps, Ashwagandha, Chaga, and Maca Root in every single scoop. - 00:35–00:40 00:35–00:40 A man is shown using the frother and drinking the product, with the text stating that all you need is just one cup every morning to help restore your digestion and bring harmony back to your gut. - 00:40–00:49 00:40–00:49 The man cutting apples says that a healthy gut means no more bloating, gas, indigestion, or constipation. Plus, you'll experience better energy, mood, and overall health every day. - 00:49–00:52 00:49–00:52 The man cutting apples says that you have nothing to lose except a couple of pounds of poop.

# Ad summary This ad features a man sitting on a couch, holding a pink package of Rainbow Dust, a natural ADHD blend. He explains that he used to take medication for ADHD but was never a massive fan. He sought a natural alternative and discovered Rainbow Dust, which helps him get into a flow state. The ad also includes a split-screen view of the man and a woman, both speaking into microphones, suggesting a podcast or interview format. # Brand positioning Spacegoods is presented as a brand offering natural alternatives to traditional ADHD medication. The brand aims to occupy a space in the consumer's mind as a provider of natural solutions for focus and productivity. It aligns with a lifestyle that values natural remedies and holistic well-being. Spacegoods pushes against the norm of relying solely on pharmaceutical interventions for ADHD management, offering a functional and natural approach to improving focus and productivity. The brand positions itself as a supporter in managing ADHD and helping individuals achieve a flow state. # Product Rainbow Dust by Spacegoods is a natural ADHD blend designed to help individuals get into a flow state. It is presented as an alternative to traditional ADHD medication. The product contains ingredients like lion's mane, ashwagandha, and cordyceps. The key selling point is its ability to help users focus, achieve a flow state, and enjoy being productive. The ad addresses the purchase barrier of skepticism towards medication by offering a natural alternative. The product is for individuals seeking a natural way to manage their ADHD and improve their focus and productivity. # Visual style The ad has a casual, UGC feel with a conversational tone. The editing style includes quick cuts and split-screen transitions. The production quality is decent, with clear audio and video. The pacing is consistent, with cuts timed to the speaker's pauses. The overall aesthetic is modern and clean, with a focus on the speaker and the product. # Hooks Spoken: 00:01–00:06: Yeah, to be honest, Rainbow Dust is probably the ultimate natural ADHD blend for a lot of people in terms of supporting it and managing it and and helping you get into flow state. Text overlay: 00:01–00:06: is probably / 00:02–00:03: natural ADHD / 00:03–00:04: blend for a lot / 00:04–00:05: of supporting it / 00:05–00:06: and helping / 00:06–00:07: into flow state Visual: 00:01–00:06: The shot features a man sitting on a beige couch with brown pillows. He is wearing a white polo shirt, black pants, and a black baseball cap. He is holding a pink package of Spacegoods Rainbow Dust in his right hand and a black microphone in his left. There is a green package of Spacegoods on the couch next to him. The background is a white wall with a pink light shining on it. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the struggle to focus and achieve a flow state, especially for individuals with ADHD. The man in the ad mentions that he used to take medication for ADHD but was never a massive fan, implying dissatisfaction with traditional medication. # Value propositions - Natural alternative to ADHD medication - Helps you focus and achieve flow state - Enjoy being productive # Benefits - Supports ADHD - Manages ADHD - Helps you get into flow state - Focused energy calm # Features - Natural ADHD blend - Contains lion's mane - Contains ashwagandha - Contains cordyceps # Call to action None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing his experience with the product. # Storyline - 00:00–00:01 The ad begins with a man sitting on a couch, holding a pink package of Rainbow Dust. - 00:01–00:04 He states that Rainbow Dust is probably the ultimate natural ADHD blend for a lot of people. - 00:04–00:06 He explains that it supports and manages ADHD and helps you get into a flow state. - 00:06–00:07 The scene transitions to a split screen with the man on top and a woman on the bottom. - 00:07–00:09 The man shares that he used to take medication for ADHD. - 00:09–00:12 He mentions that he has taken other medication in the past for different things. - 00:12–00:14 He admits he was never a massive fan of medication. - 00:14–00:16 He wondered what the natural alternative was. - 00:16–00:23 This led him to explore lion's mane and other ingredients like ashwagandha and cordyceps. - 00:24–00:28 He explains that he made that blend to solve his problem of getting into a flow state. - 00:29–00:34 He believes the ability to focus and achieve flow state is about focused energy calm. - 00:34–00:39 He describes flow state as when you are most productive and enjoy being productive. - 00:40–00:43 He reiterates that Rainbow Dust is probably the ultimate natural ADHD blend. - 00:43–00:46 He concludes by saying it supports, manages, and helps you get into flow state.