How Brendon Burchard - Live. Love. Matter. Advertises on Meta

# Ad summary This ad promotes a 3-day life coaching class. The ad breaks down the agenda for each day of the class, highlighting the key topics and skills that will be covered. It emphasizes the opportunity to build, launch, and scale a coaching business through this training. # Brand positioning The brand is presented as a provider of comprehensive training for aspiring life coaches. It positions itself as a source of practical knowledge and actionable strategies to build, launch, and scale a coaching business. The brand emphasizes the importance of mindset, methodology, and financial acumen in becoming a successful life coach. It aims to empower coaches with the tools and knowledge to create irresistible offers, attract high-paying clients, and transform lives through powerful coaching sessions. The brand's positioning is functional, focusing on providing concrete skills and strategies for business success. # Product The product is a 3-day life coaching class designed to provide tactical instruction for creating a coaching program. The class is for individuals looking to build, launch, and scale their coaching business. Day #1 focuses on the mindset, method, and money aspects of being a life coach, including understanding client's psychological levers and how to charge for services. Day #2 delves into building a coaching curriculum, creating irresistible offers, and understanding the math behind earning up to $250k. Day #3 covers building a program, delivering sessions, selling coaching offers, and scaling the business through marketing strategies, personal branding, and bundling offers. The class is presented as a free streaming event, offering a complete training summary to help coaches succeed. # Visual style The ad has a clean and informative visual style, using bright colors and clear typography to present the information. The layout is structured with distinct blocks for each day of the class, making it easy to scan and understand the agenda. The overall design is professional and aims to convey a sense of value and expertise. # Hooks Headline: 3 DAY LIFE COACHING CLASS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not knowing how to build, launch, and scale a successful life coaching business. The ad copy states, "Now you know how to build your program, deliver awesome sessions, and sell your coaching offer. Now you need to scale...", implying that the viewer is currently struggling with scaling their business. # Value propositions - Complete training summary: build, launch & scale your coaching business # Benefits - Tactical instruction to create YOUR coaching program! - Deliver awesome sessions - Sell your coaching offer - Scale your coaching business # Features - The mindset, method and money of being a life coach - The 'coaching coin' that reminds you what to do/say on actual coaching calls - How to understand client's psychological levers to help them change - How coaches get paid... what to charge and why - How to manage the ENERGY of your clients in powerful sessions that transform lives - How to build your coaching curriculum (these are the sessions you'll take your clients through) - How to create your irresistible coaching offer, so clients say YES (and you make profit!) - Why you should never sell 'sessions' but rather a coaching package (I'll show you how) - How the math works for coaches getting up to $250k - Start your broader marketing strategy using my triangle model - How to use personal branding and Zoom to get higher-paying clients - What you should be doing every single week to grow your brand and get clients (1-on-1 and group coaching) - What the highest-paid coaches bundle into their offers and why # Call to action FREE STREAMING EVENT # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, promoting its 3-day life coaching class and highlighting the benefits of attending. # Storyline - The ad begins by announcing a "3 DAY LIFE COACHING CLASS," immediately grabbing attention and setting the stage for what's to come. The brand is telling the audience what the ad is about. - The ad then breaks down the agenda for each day of the class, starting with "DAY #1 AGENDA." The brand is telling the audience what they will learn each day. - The ad highlights key topics and skills covered each day, such as "The mindset, method and money of being a life coach" on Day #1 and "How to build your coaching curriculum" on Day #2. The brand is telling the audience the benefits of the class. - The ad concludes by promoting a "FREE STREAMING EVENT" and summarizing the training as a way to "BUILD, LAUNCH & SCALE YOUR COACHING BUSINESS." The brand is telling the audience how to take action.

# Ad summary This ad promotes a 3-day coaching launchpad that helps people start their coaching business, get clients, and earn more money. It highlights the benefits of the program, such as starting a coaching business fast, getting highly-paid clients, and avoiding wasting time and money. The ad also includes a call to action to enroll now for instant access. # Brand positioning This brand positions itself as a provider of resources and training for individuals looking to establish and grow their own coaching businesses. The brand aims to occupy the space of a supportive mentor, offering practical advice and proven strategies to help aspiring coaches achieve financial success and avoid common pitfalls. The brand's tone is motivational and action-oriented, emphasizing speed, efficiency, and tangible results. It pushes against the norms of slow, uncertain business growth by promising a fast-track approach to building a coaching business. # Product The advertised product is a 3-day coaching launchpad designed to help individuals quickly start and scale their own coaching businesses. The program aims to provide participants with the tools and knowledge needed to start their coaching business fast, get highly-paid clients, avoid wasting time and money, create their curriculum and promotions, and receive proven mentorship and simple advice. The program is for individuals who are not yet earning $150k+ and are looking to bypass long wait-lists. The ad addresses the purchase barriers of time, money, and uncertainty by promising a fast, efficient, and proven path to success in the coaching industry. # Visual style The ad has a polished, professional look with a clear hierarchy of information. The use of bold fonts, contrasting colors, and visual cues like checkmarks helps to draw attention to key benefits and features. The overall style is designed to be easily scannable and persuasive, with a focus on delivering a clear message about the value of the coaching launchpad. # Hooks Headline: 3-DAY COACHING LAUNCHPAD # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets individuals who are not yet earning $150k+ and are frustrated with the slow pace and uncertainty of building a coaching business. "You're not earning $150k+ yet. No long wait-list." # Value propositions - Start Your Coaching Business FAST: Implies a quick and efficient way to launch your business. - Get HIGHLY-PAID Clients: Suggests the program will help you attract lucrative clients. - Avoid Wasting Time & Money: Promises to streamline the process and prevent costly mistakes. - Proven Mentorship & Simple Advice: Offers guidance and support from experienced mentors. # Benefits - Start Your Business - Get Clients - Earn More. NOW. - Start Your Coaching Business FAST - Get HIGHLY-PAID Clients - Avoid Wasting Time & Money - Create Your Curriculum & Promotions - Proven Mentorship & Simple Advice # Features - 3-Day Coaching Launchpad - Complete Training Summary: Build, Launch & Scale Your Coaching Business # Call to action ENROLL NOW FOR INSTANT ACCESS # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting the benefits and features of the coaching launchpad. # Storyline - The ad opens by introducing a "3-DAY COACHING LAUNCHPAD," immediately conveying the message that the viewer can quickly start their coaching business. This is told from the brand's perspective, setting the stage for a fast-paced and efficient program. - The ad continues by stating, "Start Your Business. Get Clients. Earn More. NOW." This reinforces the promise of quick results and financial gain, told from the brand's perspective, emphasizing the immediate benefits of the program. - The ad lists key benefits of the program, including "Start Your Coaching Business FAST," "Get HIGHLY-PAID Clients," "Avoid Wasting Time & Money," "Create Your Curriculum & Promotions," and "Proven Mentorship & Simple Advice." This is told from the brand's perspective, highlighting the value and comprehensive nature of the program. - The ad then addresses the viewer directly, stating, "PERFECT FOR YOU IF: You're not earning $150k+ yet. No long wait-list." This is told from the brand's perspective, targeting individuals who are not yet financially successful and want to avoid delays. - The ad concludes with a "COMPLETE TRAINING SUMMARY: BUILD, LAUNCH & SCALE YOUR COACHING BUSINESS" and a call to action to "ENROLL NOW FOR INSTANT ACCESS." This is told from the brand's perspective, summarizing the program's scope and encouraging immediate enrollment.

# Ad summary This ad features a male founder addressing the camera and explaining the importance of taking control of one's life and not letting others direct your path. # Brand positioning The brand in this ad positions itself as a provider of transformative insights and strategies, aimed at empowering individuals to take control of their lives. The brand promotes a philosophy of personal agency, challenging the norm of passively letting external forces dictate one's path. It takes an emotional approach, appealing to the viewer's desire for control, direction, and fulfillment. The brand promotes a direct approach by suggesting viewers take on the role of 'director' in their own lives, implying its programs help people become proactive creators rather than passive consumers. # Product The ad promotes the brand's overall philosophy and approach to personal transformation, rather than a specific product. It suggests a shift in mindset from being a passive 'moviegoer' to an active 'director' of one's life. The brand presents itself as a guide for individuals seeking to reclaim control and direction in their lives. The ad addresses the pain point of feeling as though one is merely consuming life, rather than actively shaping it, and it positions the brand as a solution for those who feel powerless or undirected. By framing the brand as a catalyst for personal empowerment, the ad subtly suggests that engaging with the brand's resources, programs, or guidance is the key to unlocking this transformative shift. # Visual style The ad has a clean and professional aesthetic with a focus on direct communication. It is medium-shot with static framing and minimal camera movement, keeping the focus on the speaker's message. The lighting is bright and even, creating a clear and well-lit image. The production quality is high, suggesting a professional recording setup. The ad uses simple transitions between shots, maintaining a steady pace that supports the speaker's points. # Hooks Spoken: 00:00–00:05: 86% of people let this direct their visualization of the day versus themselves. Visual: 00:00–00:05: The speaker, a man in his 40s, is centered in the frame. He wears a black polo shirt, a watch, and a ring. He holds his phone in his left hand as he gestures with his right. Behind him is a whiteboard with writing on it, and a window with a blurred outdoor background. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of feeling as though one is merely consuming life, rather than actively shaping it, and positions the brand as a solution for those who feel powerless or undirected. Quote: 'People aren't in the direction of their life anymore. They're in consumption.' # Value propositions - None used # Benefits - Control of your life - Direction for your life # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered directly by the brand's founder. # Storyline - 00:00–00:05 The speaker addresses the camera, holding a phone. He relays a statistic: 86% of people let external forces direct their visualization of the day. - 00:05–00:13 He contrasts this with self-direction. He says, 'If this is you, you're the dude in the movie theater.' He explains that viewers who allow external forces to direct their path aren't in charge of their own lives. - 00:13–00:20 Continuing the comparison, the speaker states, 'People aren't in the direction of their life anymore. They're in consumption.' He emphasizes the difference between consumption and direction. - 00:20–00:25 The speaker concludes by urging viewers to take charge of their lives. He says, 'If you don't like the movie of your life, you have to realize you're the director. You can still change it.'

# Ad summary This ad highlights a free streaming event featuring Brendon Burchard's Life Coaching Class. The ad addresses the overwhelming chaos of ADHD, encouraging individuals to start anyway, emphasizing that people are counting on them. It aims to inspire and provide resources for managing ADHD-related challenges. # Brand positioning The brand, Brendon Burchard's Life Coaching Class, is presented as a source of guidance and empowerment for individuals facing the daily chaos of ADHD. It promotes a message of resilience, encouraging people to overcome challenges and fulfill their responsibilities. The brand aligns with values of accountability and support, positioning itself as a resource for personal growth and development. Rather than focusing on functional solutions, the brand emphasizes emotional support and motivation, pushing against the norm of purely practical advice. # Product The product advertised is Brendon Burchard's Life Coaching Class, a free streaming event designed to help individuals navigate the challenges of ADHD. This event is for anyone who experiences overwhelming chaos every day and needs motivation and strategies to move forward. The unique selling point is the promise of encouragement and practical life coaching from Brendon Burchard, addressing the purchase barrier of feeling overwhelmed and stuck. The ad is telling the viewer that this event is worth trying because it offers a supportive environment and actionable advice to overcome daily struggles and meet responsibilities. # Visual style The ad has a minimalist visual style with a clean, white background and text-based design. It is likely a platform-native style, resembling a simple text post that would appear in a social media feed. The typography is straightforward and legible, with a clear hierarchy that emphasizes the key messages. The overall effect is simple, and easy to scan. # Hooks Headline: ADHD chaos overwhelming every single day? Start anyway. People are counting on you. # Funnel stage Top of funnel (Awareness) # Pain points The most central frustration is the overwhelming chaos of ADHD that affects everyday life. This is signaled by the direct question: "ADHD chaos overwhelming every single day?" # Value propositions - Managing ADHD chaos. - Empowerment through life coaching. # Benefits - Start anyway. - People are counting on you. - FREE STREAMING EVENT # Call to action None used. # Social proof - None used. # Point of view - Customer: The top caption speaks from the perspective of someone who is currently struggling with the overwhelming chaos of ADHD. - Brand: The brand presents its product as a solution, with a supportive tone. - External source: The ad references people counting on the customer, giving an external perspective on the importance of the customer's success. # Storyline - The ad opens by directly addressing the feeling of being overwhelmed by ADHD chaos every day. This message serves to immediately connect with the viewer's current struggles, signaling that this ad understands their experiences. The perspective is from the customer who faces these daily challenges. - The ad then offers a motivational counterpoint, urging the viewer to "Start anyway." This message serves to inspire action despite the chaos, positioning the advertised event as a catalyst for change. The perspective here is from a mentor or guide, encouraging the customer to overcome their barriers. - The ad concludes by emphasizing that "People are counting on you," reinforcing a sense of responsibility and motivation. This serves to add weight to the call to action, suggesting that participating in the event is not just for personal benefit but also for the benefit of others. The perspective is from the people in the customer's life who are counting on them, adding a layer of social accountability.

# Ad summary This ad promotes Brendon Burchard's life coaching class, a three-part training program, to help people create coaching business. The ad features Brendon speaking to camera and a graphic breakdown of the 3-day coaching blueprint. # Brand positioning Brendon Burchard is a high-performance coach and trainer who shares his expertise to help people develop competence in their personal and professional lives. The brand is presented as highly experienced and authoritative in the coaching space and someone who can enable others to experience a rewarding lifestyle as a coach. Burchard pushes against norms around the difficulty of being a coach by showing that people can make an impact with their customers and enjoy the lifestyle of being a coach. # Product Brendon Burchard is promoting his life coaching class, a three-part training program designed to help individuals build their coaching businesses, impact their customers, and enjoy the lifestyle of being a coach. The course is suitable for coaches in various fields such as life coaching, wellness coaching, executive coaching, and leadership coaching. Whether one is starting out or already building their business, the training aims to help coaches with breakthroughs in messaging, competence, and earning strategies. The course provides strategies used by top coaches worldwide to build their business and make an impact, leading to a fulfilling and sustainable lifestyle as a coach. The coaching class is a free streaming event. # Visual style The ad has a hybrid feel. The use of close-up shots of Brendon speaking to the camera has a personal and intimate feel, like UGC content. Then, the graphic that outlines the coaching class is a polished commercial element. The editing is quick and the pacing shifts as the ad goes on. # Hooks Spoken: 00:00–00:04 Male 2: Hey, Brendon, if you were starting over again, how would you make this money? Text overlay: 00:00–00:04 BRENDON / 00:01–00:02 IF YOU / 00:02–00:03 OVER AGAIN Visual: 00:00–00:04 Close up shot of a man on a stage in front of a blue screen giving a speech. He is wearing a gray blazer and is standing on a stage during a conference. Text overlays are at the bottom. # Funnel stage Middle of funnel (Consideration) # Pain points Doubting your ability to make money as a life coach or other coach. # Value propositions - A three-part training designed to help individuals build their coaching business. # Benefits - Build their coaching businesses - Impact their customers - Enjoy the lifestyle of being a coach # Features - Three-part training program - Available today # Call to action Click the link in this post. # Social proof - "Training that I did for top coaches" – Male 1 (Speaker) - "Strategies the world's top coaches use to build their business" – Male 1 (Speaker) # Point of view - Brand 100% – The entire ad is told from Brendon Burchard's perspective as he talks directly to the camera. # Storyline - 00:00–00:04 00:00–00:04 The video starts with a man who appears to be speaking at a conference asking Brendon how he would make his money if he were starting over. This opening grabs the viewers attention with an expert opinion and poses an interesting question. - 00:04–00:13 00:04–00:13 Brendon says that a lot of people could make money coaching and change other people's lives, but they don't honor it and money becomes a strange conversation. This suggests that money is related to coaching, but people have a strange relationship to it. - 00:13–00:19 00:13–00:19 Brendon shares that he grew up poor and didn't think about profit but rather helping people. Here, he adds credibility and authenticity to the offer, by describing his early humble motivations. - 00:19–00:23 00:19–00:23 He then says that if you don't make the money, you can't sustain the mission, framing money-making not as a goal, but a requirement to achieve the larger purpose. - 00:23–00:37 00:23–00:37 He continues by sharing that even if you're already experienced or just thinking about being a life coach, you may wonder if it's possible. Then, he encourages the viewer that they can do it. - 00:37–00:40 00:37–00:40 He promotes his life coaching class, which is a three-part training. This serves as the product reveal. - 00:40–00:52 00:40–00:52 He continues saying it's training that he did for top coaches that you can do to get breakthroughs in messaging and competence. This adds a layer of social proof to persuade. - 00:52–01:04 00:52–01:04 Brendon adds that it's the strategies that the world's top coaches use to build their businesses, make an impact and enjoy the lifestyle of being a coach and it's something he's experienced for 20 years. - 01:04–01:09 01:04–01:09 He wraps up the ad by saying to click the link in the post to check it out right now, framing the course as available today.

# Ad summary The ad is for Brendon Burchard's life coaching class. It is geared toward people who are already in religious service and highlights how those skills transfer to life coaching. The ad encourages viewers to build their next chapter with a coaching business and offers a free class. # Brand positioning This ad presents Brendon Burchard's brand as a source for guidance and training to become a life coach. Brendon Burchard's brand aims to occupy the space of being a facilitator of personal and professional growth, by providing classes and training. The tone of the brand is motivational, encouraging people to leverage their existing skills and experience to build a coaching business. # Product The product being advertised is Brendon Burchard's Life Coaching Class, presented as a free streaming event. The class is for individuals already engaged in religious service, suggesting a target audience with existing spiritual guidance skills. The ad highlights the transferable nature of these skills, stating that they form "powerful coaching foundations" including discernment, purpose alignment, and hope building. The ad addresses the potential barrier of uncertainty about future career paths by framing the class as an opportunity to build a coaching business on the individual's own terms. The primary offering is access to a free class designed to leverage existing spiritual guidance skills into a life coaching business. # Visual style The ad has a clean and minimalist aesthetic. The production quality appears to be graphic design with simple text and color blocking. The color palette is limited to light blue, dark blue, and orange. The text is large and legible, making the ad easy to scan. # Hooks Headline: YOU'RE CHANGING LIVES WITH RELIGIOUS SERVICE. YOU'RE ALREADY COACHING! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty about future career paths for individuals in religious service, as expressed through the line, "Build your next chapter on your terms with a coaching business." # Value propositions - Leverage existing spiritual guidance skills for a coaching business - Free class to build your next chapter # Benefits - Build your next chapter on your terms - Powerful coaching foundations (discernment, purpose alignment, hope building) # Features - Spiritual guidance skills - Free class - Free streaming event # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad promotes the life coaching class. # Storyline - The ad starts by directly addressing the viewer, recognizing their current role in religious service and acknowledging that they are already coaching others. This is included to immediately resonate with the target audience by validating their existing skills. The perspective is that of the brand, acknowledging the audience's value. - Next, the ad equates spiritual guidance skills with powerful coaching foundations, listing discernment, purpose alignment, and hope building as key components. This is intended to highlight the direct relevance of the audience's existing skills to the field of life coaching. This section is a statement by the brand. - The ad then encourages the viewer to build their next chapter with a coaching business, offering a free class as a next step. This provides a clear path forward and a tangible incentive to learn more. This is a direct offering by the brand, prompting the viewer to take action.

# Ad summary The ad is for Brendon Burchard's Life Coaching Class. The ad uses the question of whether the viewer's recovery sponsorship already feels like coaching to hook the viewer in. It then defines recovery mentorship as goal support + resilience building and coaches the viewer to build their next chapter with a coaching business by attending the free class. # Brand positioning Brendon Burchard is presented as an expert in the life coaching space, offering a Life Coaching Class. The brand positions itself as a resource for individuals seeking to build a coaching business, potentially targeting those already involved in recovery mentorship or related fields. The brand promises guidance and support in transitioning or expanding into a coaching business, positioning itself as an accessible and empowering platform for aspiring coaches. # Product The ad promotes Brendon Burchard's Life Coaching Class, described as a "free streaming event" designed to help individuals "build your next chapter with a coaching business." It targets those involved in "recovery mentorship" or similar roles, suggesting the class offers a pathway to transition or expand into a formal coaching business. The ad defines "recovery mentorship" as "goal support + resilience building (coaching)". The offering addresses the potential desire for individuals to monetize their skills and experience in mentorship by providing a structured framework and guidance for establishing a coaching business, emphasizing accessibility through the "free class" offering. # Visual style The ad features a clean, minimalist design with a white background and dark blue text. The layout is text-focused, presenting key messages and a clear call to action. The color scheme is simple and professional, with the orange button providing a pop of contrast to draw attention to the "FREE STREAMING EVENT". The ad is designed to be easily scannable and informative, following a straightforward text-based format. # Hooks Headline: YOUR RECOVERY SPONSORSHIP ALREADY FEELS LIKE COACHING? # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets individuals who are already involved in recovery sponsorship and may be feeling that their role is already akin to coaching. This implies a frustration or lack of formal recognition/structure for their efforts. "YOUR RECOVERY SPONSORSHIP ALREADY FEELS LIKE COACHING?" # Value propositions - Free streaming event to build your next chapter with a coaching business # Benefits - Build your next chapter with a coaching business - Recovery mentorship = goal support + resilience building (coaching) # Features - Life Coaching Class - Free streaming event # Call to action None used. # Point of view - Brand: The entire ad conveys information, questions, and statements from the brand’s perspective to engage potential customers and promote their life coaching class. # Storyline - The ad starts by asking, "YOUR RECOVERY SPONSORSHIP ALREADY FEELS LIKE COACHING?" to intrigue the viewer, prompting the viewer to reflect if their mentorship is already coaching. It is told from the brand's perspective to hook the viewer in with a question they may be facing. - The ad defines, "Recovery mentorship = goal support + resilience building (coaching)" to clarify what the brand thinks recovery mentorship is. It is told from the brand's perspective to further clarify its idea of recovery mentorship. - The ad tells the viewer to, "Build your next chapter with a coaching business → free class." This message encourages the viewer to start a coaching business with their skills and attend the free class to find out more. It is told from the brand's perspective to persuade the viewer to attend the class. - Finally, the ad states "BRENDON BURCHARD'S LIFE COACHING CLASS" to clearly convey the main point of the ad: the free class that the viewer can attend. It is told from the brand's perspective to finalize the intention of the ad.

# Ad summary This ad encourages those in corporate training who are finding it similar to coaching to explore a life coaching class offered by Brendon Burchard. It highlights the potential for deeper career growth through professional development coaching and pitches the idea of building freedom through a coaching business, enticing viewers with a free class. # Brand positioning The ad promotes Brendon Burchard's Life Coaching Class, positioning him as an authority in the life coaching space. The brand emphasizes the potential for personal and professional growth through coaching, aligning with values of freedom, career advancement, and accessibility through the offer of a free class. The brand aims to disrupt the norm of traditional corporate training by presenting life coaching as a viable path to building a coaching business. # Product The product being advertised is Brendon Burchard's Life Coaching Class, presented as a means to achieve deeper career growth through professional development coaching. The ad targets individuals who are in corporate training and are finding it similar to coaching, implying they may be ready for a more personalized or entrepreneurial approach. The class is framed as a way to build freedom through starting a coaching business, with the immediate offer of a 'free class' addressing a potential barrier to entry by providing a risk-free opportunity to learn more. # Visual style The ad features a clean, minimalist design with a focus on clear typography and a simple color palette. It uses a text-based format reminiscent of social media announcements or blog posts. The production quality appears basic, possibly created using simple graphic design tools or platform-native text editors. # Hooks Headline: YOUR CORPORATE TRAINING ALREADY FEELS LIKE COACHING? # Funnel stage Top of funnel (Awareness) # Pain points The ad targets people whose "CORPORATE TRAINING ALREADY FEELS LIKE COACHING?" # Value propositions - Professional development coaching = deeper career growth - Build your freedom with a coaching business → free class. # Benefits - deeper career growth - Build your freedom with a coaching business # Features - Professional development coaching - Life coaching class - Free class - Free streaming event # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad conveys the brand's perspective by introducing a problem, offering a solution, and pitching its product. # Storyline - The ad begins by posing a question directly to the viewer, asking if their corporate training already feels like coaching. This is told from the brand's perspective, designed to grab the viewer's attention by suggesting that they might be ready for something more. - The ad presents the equation "Professional development coaching = deeper career growth" from the brand's perspective. This aims to educate the viewer on the value and potential impact of professional coaching. - The ad transitions to offering a solution, inviting the viewer to "Build your freedom with a coaching business → free class," pitched from the brand's perspective. This incentivizes the viewer to explore the class by framing it as a pathway to personal and financial freedom. - The ad concludes by presenting the Brendon Burchard's Life Coaching Class and a FREE STREAMING EVENT from the brand's perspective, providing an explicit call to action and offer to the viewer.

# Ad summary This image ad promotes Brendon Burchard's Life Coaching Class, advertising a free streaming event and encouraging viewers to become a coach. # Brand positioning Brendon Burchard positions himself as a leader in the life coaching space, offering training and resources for aspiring coaches. The brand is presented as a source of authority and guidance for individuals looking to enter or advance in the coaching profession. The visual of a group of people laughing in a cafe setting implies a community aspect, suggesting that Burchard's program not only offers professional training but also fosters a supportive network. By offering a free streaming event, the brand lowers the barrier to entry, inviting potential customers to experience the value of the program firsthand. # Product The product advertised is Brendon Burchard's Life Coaching Class, presented as a comprehensive program designed to train individuals to become life coaches. The ad highlights a free streaming event as an entry point to the broader class. The product is targeted at individuals interested in becoming life coaches, whether they are new to the field or looking to enhance their existing skills. The promise of a 'free streaming event' addresses the purchase barrier by offering initial value at no cost, allowing potential customers to assess the program's suitability before committing to a paid course. The ad does not specify any features or details of the class other than it is a life coaching class, but implies the free streaming event will offer information about becoming a coach. # Visual style The ad employs a warm and inviting visual style, utilizing a natural, sunlit environment to create an approachable atmosphere. The focus on candid laughter and relaxed interactions suggests authenticity. The typography is clean and modern, ensuring legibility and a professional appearance. The use of soft lighting and a slightly blurred background enhances the focus on the subjects, drawing the viewer's eye to the core message. # Hooks Headline: IT'S NOT TOO LATE TO BECOME A COACH # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the belief that it might be too late to start a new career or pursue a passion, as conveyed by the text 'IT'S NOT TOO LATE'. # Call to action None used. # Point of view - Brand: This point of view is conveyed through the promotional text for the Life Coaching Class, offering a free streaming event as a direct call to action. # Storyline - The image conveys an inviting atmosphere with a group of people laughing together, suggesting a positive and supportive community for aspiring coaches. This is meant to create a sense of belonging and shared purpose, positioning Brendon Burchard's Life Coaching Class as more than just a training program, but as a network of like-minded individuals. The audience is experiencing this scene from the perspective of an observer who is encouraged to join this vibrant community. - The text overlay emphasizes that 'IT'S NOT TOO LATE TO BECOME A COACH,' which aims to address potential anxieties or doubts about starting a new career. Brendon Burchard's Life Coaching Class is positioned as a way to enter this field, regardless of current circumstances or previous experience. This messaging comes from the perspective of the brand, assuring potential students that it is always a good time to pursue their passion for coaching. - The inclusion of 'BRENDON BURCHARD'S LIFE COACHING CLASS' and 'FREE STREAMING EVENT' provides concrete information about the specific offering. This serves to transition the audience from a general interest in coaching to a specific opportunity to learn more. The information comes directly from the brand as an invitation to a free event.

# Ad summary The image ad contrasts the somber situation of a soldier in the military with the bright and promising future of starting a coaching business. # Brand positioning The brand is positioned as a guide for military personnel transitioning into civilian life. It presents a life coaching class as a means to leverage their leadership skills into a coaching business. This positions the brand as understanding the unique skills and challenges of military personnel, offering a path to independence and purpose after service. The brand embodies a supportive and empowering tone, promising a future on the individual's terms. # Product The product being advertised is "Brendon Burchard's LIFE COACHING CLASS", a course designed to help individuals, specifically those transitioning from military service, start a coaching business. The course is presented as a way to build a fulfilling career after the military, leveraging leadership skills. It is offered as a "FREE STREAMING EVENT", reducing the initial barrier to entry and encouraging immediate participation. The product aims to provide the knowledge and resources needed to create a business on the individual's own terms. # Visual style The ad employs a split-screen format with a clear before-and-after contrast, using distinct color palettes and settings to convey different emotional states. The left side is drab, dimly lit, and realistic, while the right side is bright, colorful, and optimistic. The use of illustrated figures gives the ad a stylized feel that is both approachable and engaging. Typography is clean and modern, with clear hierarchy, making the message easy to scan. # Hooks Headline: BUILD THE NEXT CHAPTER AFTER THE MILITARY ON YOUR TERMS WITH A COACHING BUSINESS # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the uncertainty and lack of direction that military personnel may experience when transitioning back to civilian life. This is visually represented by the soldier sitting in a drab room with his head in his hands, implying a struggle to find a new purpose or career path. The image of a dejected soldier suggests that "the next chapter" is not self-evident. # Value propositions - The LIFE COACHING CLASS allows one to build the next chapter after the military on your terms - A FREE STREAMING EVENT offers the opportunity to start a coaching business with no initial investment. # Benefits - Build the next chapter after the military on your terms - Transition from military service into a coaching business - Leverage leadership skills # Features - LIFE COACHING CLASS - FREE STREAMING EVENT # Call to action None used. # Social proof - None used. # Point of view - Customer: The left side of the image showing the soldier conveys the feeling of those transitioning from the military, highlighting the emotional challenges they might be facing. - Brand: The right side of the image showcases the outcome and the class to get the audience there. - Brand: The textual elements in the image showcase the specific details of the offering and free event. # Storyline - The left side of the image shows a soldier sitting on a bed in a sparsely furnished room, head in hands, conveying a sense of despair or contemplation. This sets the stage by illustrating the challenging situation many military members face as they consider their future after service. The audience experiences this scene from the perspective of the soldier, creating empathy and highlighting the need for a transition. - The right side of the image shows a man presenting a seminar on "LEADERSHIP VISION" to a diverse group of engaged individuals in a modern, brightly lit office setting. This visualizes the potential for a positive and successful future. This scene shows what's possible by applying one's leadership skills learned in the military to a coaching business. The audience is experiencing this scene from the Brand's perspective. - The text "BUILD THE NEXT CHAPTER AFTER THE MILITARY ON YOUR TERMS WITH A COACHING BUSINESS" directly states the offering, providing a clear and concise overview of the transition and opportunity the course provides. The phrase is presented by the Brand as a message of hope, suggesting the possibility of taking control of one's life after military service. - The text "BRENDON BURCHARD'S LIFE COACHING CLASS" and "FREE STREAMING EVENT" at the bottom of the image serves as a call to action, inviting viewers to learn more and join the event. This is presented by the Brand, encouraging the audience to take the first step towards a new career. The text emphasizes the accessibility of the event by being free.

# Ad summary This image ad promotes Brendon Burchard's Life Coaching Class, suggesting that if your fitness classes already feel like coaching, this class can help you turn that skill into a coaching business and earn what you're worth. # Brand positioning Brendon Burchard is presented as an authority in the life coaching space. The ad implies that Brendon Burchard's brand offers a path for individuals already involved in fitness to leverage their skills into a potentially lucrative coaching business. The brand positions itself as a provider of actionable strategies and resources for personal and professional growth, encouraging individuals to monetize their skills. # Product The product being advertised is Brendon Burchard's Life Coaching Class, which is positioned as a free streaming event. The class is designed for individuals whose fitness classes already feel like coaching, implying they have a knack for guiding and motivating others. The ad suggests that attendees can learn how to transform their skills into a full-fledged coaching business, with the ultimate goal of earning what they're worth. The offering addresses the potential barrier of uncertainty about how to monetize coaching skills by providing a free class as an entry point. # Visual style The ad uses a clean, minimalist aesthetic with a white background and a limited color palette of blue and orange. The typography is straightforward and easy to read, with a clear hierarchy of information. The overall style is simple and direct, focusing on conveying the message without visual distractions. The design appears to be created for clarity and scannability, as a social media ad. # Hooks Headline: YOUR FITNESS CLASSES ALREADY FEEL LIKE COACHING? # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the potential disconnect between someone's current fitness expertise and their ability to monetize it as a coaching business. The ad uses the question, "YOUR FITNESS CLASSES ALREADY FEEL LIKE COACHING?" to highlight the unrecognized or untapped potential of viewers with existing coaching abilities. # Value propositions - Turn your existing fitness classes into a coaching business, earning what you're worth with a free class. # Benefits - Earn what you're worth with a coaching business - deeper impact # Features - Free class # Call to action None used. # Social proof - None used. # Point of view - Brand: All text in the ad is written from the brand's perspective, inviting viewers to join the Life Coaching Class. # Storyline - The ad opens with a question that directly addresses the viewer, prompting them to consider whether their fitness classes already possess elements of coaching. This is intended to engage individuals who may have untapped potential in coaching, from the perspective of the brand reaching out to people with an offer. - The ad introduces the concept of "high performance coaching" as a means to achieve a "deeper impact." This statement implies that the course will elevate one's coaching abilities to a more impactful level. This message is delivered by the brand, highlighting the transformative potential of the course. - The ad presents a clear value proposition: attendees can learn to "Earn what you're worth with a coaching business" by attending a free class. This benefit is presented by the brand, promising tangible financial rewards for those who attend. - The ad introduces Brendon Burchard's Life Coaching Class as the solution to the desire to establish a coaching business and earn accordingly, offered by the brand.

# Ad summary This ad is promoting Brendon Burchard's Life Coaching Class, highlighting the natural transition from therapy to coaching by emphasizing the existing skills of therapists and offering a free class to help them build a coaching business. # Brand positioning Brendon Burchard is presented as an established authority in the coaching space, offering resources and training for individuals to build a successful coaching business. The brand emphasizes personal empowerment and professional growth, encouraging individuals to leverage their existing skills to create a new chapter in their careers. By offering a free class, the brand positions itself as accessible and supportive, aiming to guide therapists toward expanding their expertise into the coaching industry. This positioning is functional, focusing on providing practical resources and knowledge for career advancement. # Product The featured product is Brendon Burchard's Life Coaching Class, described as a resource for individuals looking to build a coaching business. The ad targets therapists, highlighting that their 'healing & insight skills' form 'powerful coaching foundations.' The class aims to provide attendees with the tools and knowledge to 'build your next chapter on your terms with a coaching business.' A key selling point is the accessibility of the class, offered as a 'free class' and a 'free streaming event.' # Visual style The ad utilizes a clean, text-focused design with a minimalist aesthetic. The use of a simple white background and limited color palette (dark blue and orange) gives it a professional and uncluttered appearance. The typography is straightforward and legible, aiming for clarity and ease of reading. The overall style feels direct and informative, focusing on conveying the message efficiently. # Hooks Headline: YOU'RE CHANGING LIVES AS A THERAPIST. YOU'RE ALREADY COACHING! # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets therapists who may be looking for new career opportunities or ways to expand their skill set, implying the frustration of feeling stagnant or underutilized in their current role. 'YOU'RE CHANGING LIVES AS A THERAPIST. YOU'RE ALREADY COACHING!' suggests that therapists already possess the necessary skills for coaching, but might lack the knowledge or resources to make the transition. # Value propositions - Healing & insight skills = powerful coaching foundations (empathy, forward momentum, authentic growth) # Benefits - Build your next chapter on your terms with a coaching business # Features - Free class - Free streaming event # Call to action None used. # Social proof - None used. # Point of view - Customer: 'YOU'RE CHANGING LIVES AS A THERAPIST. YOU'RE ALREADY COACHING!' - This affirms the viewer's current role and expertise, making them feel recognized and valued. - Brand: The brand is the speaker throughout the remaining ad elements, including the supporting argument, the class name, and the CTA. # Storyline - The ad starts by affirming the viewer's current role as a therapist and suggesting they already possess coaching skills. The intention is to immediately resonate with the target audience by acknowledging their expertise from their perspective as a fellow coach or educator. - Next, the ad breaks down why therapy skills translate to coaching, listing empathy, forward momentum, and authentic growth. It's from the brand's POV, defining the natural synergy between the two fields in a more accessible way. - Lastly, the ad transitions to a call to action, promoting Brendon Burchard's Life Coaching Class as a means to start a coaching business, offering it as a free class. It is from the brand's POV and is inviting the viewer to take the next step in their career transition.

# Ad summary The image ad presents a before-and-after scenario for women after divorce, promising a path to rebuilding life and business through Brendon Burchard's life coaching class. # Brand positioning The brand, Brendon Burchard's Life Coaching Class, positions itself as a transformative solution for individuals navigating life changes, specifically after divorce. It offers a coaching business to help them rebuild on their own terms. The brand promotes empowerment, resilience, and the idea of taking control of one's future, aligning with a lifestyle of self-improvement and entrepreneurship. The brand seems to be pushing against the norm of helplessness and despair often associated with divorce, instead offering a functional and emotional path towards independence and success. # Product The featured product is Brendon Burchard's Life Coaching Class, presented as a resource for individuals, particularly women, to build the next chapter of their lives after divorce by starting a coaching business. The ad highlights the opportunity to rebuild on their own terms, suggesting a personalized and empowering approach to business and life coaching. The class is framed as a "Free Streaming Event," reducing the initial purchase barrier and inviting potential customers to experience the value firsthand. The product aims to provide the tools, knowledge, and support needed to transition into a new career or enhance existing skills in the coaching industry. # Visual style The ad uses a split-screen visual motif to contrast the before-and-after states. The production quality appears polished, almost like a digital painting, with careful attention to lighting and color grading to evoke specific emotions. The typography is integrated cleanly, ensuring readability without overpowering the visuals. The ad contrasts the native platform look by its highly edited, illustration-like style, potentially grabbing attention through its uniqueness. # Hooks Headline: BUILD THE NEXT CHAPTER AFTER DIVORCE ON YOUR TERMS WITH A COACHING BUSINESS # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the emotional and practical upheaval experienced after divorce. A woman is shown looking sadly at a photograph while sitting on a couch surrounded by boxes. This suggests feelings of loss, uncertainty, and the need to start over. # Value propositions - Empowerment after divorce: The ad offers a path to rebuild life and career on one's own terms, providing a sense of control and independence. # Benefits - Build the next chapter after divorce on your terms # Features - Coaching Business - Free Streaming Event # Call to action None used. # Social proof - None used. # Point of view - Customer: The initial scene with the woman in the dimly lit room shows the personal struggle and emotional vulnerability of going through a divorce. # Storyline - The ad starts by showing a woman sitting alone in a dimly lit room, looking at a framed picture, surrounded by moving boxes. This sets the stage and conveys a sense of sadness, loss, and uncertainty, representing the emotional turmoil of divorce. The intention is to resonate with viewers who have experienced a similar situation. - The ad transitions to a brightly lit seminar setting where a confident woman, presumably Brendon Burchard, is speaking to an attentive audience, with a whiteboard that says "Your New Journey". This offers a stark contrast to the initial scene, conveying a sense of hope, community, and guidance. The purpose is to show the potential for a brighter future through coaching. - The transition between the two scenes is facilitated by a golden, swirling line of light, which visually links the initial state of sadness and the potential for empowerment. This symbolizes the transformative journey offered by the Life Coaching Class. - The ad concludes by presenting the Brendon Burchard's Life Coaching Class as a "Free Streaming Event," reinforcing accessibility and encouraging immediate action. This summarizes the offer and invites the viewer to take the next step towards building their new chapter.

# Ad summary This ad is targeting first responders, suggesting they leverage their existing skills and experience into a life coaching business. It highlights the existing coaching foundations they already possess and offers a free class to help them start. # Brand positioning Brendon Burchard is presented as an authority in the life coaching space, offering a path for individuals to leverage their existing skills into a coaching business. The brand appeals to those seeking personal and professional growth, and positions itself as a supportive resource for building a business on one's own terms. The brand positions itself outside of typical career paths, instead promoting entrepreneurship and autonomy. Brendon Burchard's brand promotes empowerment by teaching their students to leverage their existing skills, knowledge, and capabilities, providing structure and strategy for them to monetize what they already possess. # Product The ad promotes Brendon Burchard's Life Coaching Class, described as a 'free streaming event' designed to help first responders transition their emergency response skills into a life coaching business. The class aims to provide the foundation and guidance needed to build a coaching business 'on your terms.' The ad implies that skills such as composure, courage, and post-crisis recovery, already present in first responders, are directly transferable and valuable in the coaching profession. The key selling point is the opportunity to build a business using existing skills, with the class serving as an accessible entry point. # Visual style The ad features a clean and straightforward design with a focus on text-based messaging, and the layout is simple and easy to read with clear hierarchy. The ad utilizes a limited color palette and emphasizes clarity and direct communication, suggesting a professional and accessible tone. # Hooks Headline: YOU'RE CHANGING LIVES AS A FIRST RESPONDER. YOU'RE ALREADY COACHING! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential desire for first responders to seek new opportunities or career paths, especially given the stressful nature of their work. # Value propositions - Leverage emergency response skills as coaching foundations - Coaching business → free class. # Benefits - Build your next chapter on your terms with a coaching business. # Features - Free class # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image uses the brand's point of view to communicate the value of the free class and the potential for first responders to become life coaches. # Storyline - The ad starts by directly addressing first responders, acknowledging their life-changing work and suggesting they are already coaching. This serves to immediately grab their attention and establish relevance from the perspective of the brand by making first responders feel seen and valued for their existing abilities. - The ad equates emergency response skills to powerful coaching foundations like composure, courage, and post-crisis recovery. The brand is framing the abilities of first responders to show that the jump to becoming a life coach is not as far as it seems, since the foundational traits are already present. - The ad encourages first responders to build their next chapter by starting a coaching business and promotes a free class that is designed to help them do that. The brand shows that their free class is a low-risk way to start a life coaching business and take control of the future.

# Ad summary The ad encourages corporate trainers to leverage their existing skills to build their own coaching business and advertises a free life coaching class by Brendon Burchard. # Brand positioning Brendon Burchard is presented as a leader in the life coaching space, providing a class to empower corporate trainers to transition into owning their own life coaching businesses. The brand aims to occupy the space of expert guide, offering actionable strategies and resources for professional growth in the coaching industry. The brand's tone is motivational and supportive, encouraging individuals to take control of their careers and build businesses on their own terms, positioning itself against the traditional constraints of corporate employment. The positioning is both functional, by providing skill-development and business strategies, and emotional, by fostering a sense of empowerment and entrepreneurial freedom. # Product The product being advertised is a free online "LIFE COACHING CLASS" hosted by Brendon Burchard. It is aimed at corporate trainers who already have coaching skills and are looking to build their own coaching business. The class focuses on skill-development and providing coaching foundations, including growth mindset, application, and long-term mastery. The class addresses potential purchase barriers by being offered as a free streaming event, making it accessible to those who may be hesitant to invest in coaching education. The advertisement highlights the opportunity to "Build your next chapter on your terms" by starting a coaching business. # Visual style The ad uses a minimalist and clean visual style. It is set against a plain background with text-based content. The production quality appears highly polished, with clear typography. The overall aesthetic is simple and direct. # Hooks Headline: YOU'RE CHANGING LIVES AS A CORPORATE TRAINER. YOU'RE ALREADY COACHING! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of corporate trainers feeling limited in their current roles, suggesting they may want more autonomy and control over their careers. "Build your next chapter on your terms with a coaching business." # Value propositions - Use your existing skills as a corporate trainer - Build your next chapter on your terms with a free class # Benefits - Build your next chapter on your terms - with a coaching business # Features - Skill-development skills - powerful coaching foundations (growth mindset, application, long-term mastery) - free class # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad presents an encouraging message aimed at corporate trainers looking to leverage their existing skills into a life coaching business. The text aims to directly speak to trainers by saying "YOU'RE CHANGING LIVES AS A CORPORATE TRAINER. YOU'RE ALREADY COACHING!" # Storyline - The ad starts by recognizing the audience's current role as corporate trainers, affirming their existing skills and impact, suggesting that the trainers are already coaching. This message is intended to create a feeling of validation and recognition among corporate trainers, positioning the brand as understanding their current situation. - The ad transitions to highlighting the value of skill-development and coaching foundations, emphasizing the components needed for long-term success, such as growth mindset, application, and long-term mastery. This section aims to convey the comprehensiveness and potential for success provided by the class, positioning the brand as an expert source. - The ad concludes with a call to action to "Build your next chapter on your terms with a coaching business → free class." This invites the viewer to take control of their career and join the free class, positioning the brand as a facilitator of entrepreneurial freedom.

# Ad summary This ad shows a cartoon-style image of a woman who is offering a life coaching class that will help corporate people build the next chapter of their lives. # Brand positioning Brendon Burchard is presented as an authority in life coaching, offering expertise and guidance for individuals seeking a transition from corporate life to entrepreneurship. The brand aims to occupy a space of transformational leadership, focusing on value and worth. The ad promotes a lifestyle of freedom and self-determination, encouraging individuals to pursue their passions on their own terms, setting a different direction from traditional corporate careers. Brand positioning is emotional, focusing on empowerment, transformation, and fulfillment. # Product Brendon Burchard's Life Coaching Class is presented as a program designed to help individuals transition from corporate jobs to starting their own coaching businesses. The class is positioned as a 'free streaming event,' suggesting immediate access and zero cost. The ad addresses the potential purchase barriers of risk and investment by offering an initial no-cost entry point. The product aims to empower individuals to build the next chapter of their lives 'on your terms,' promising a high-value outcome. The ad aims to create interest and sign-ups for the free event, with the implied promise of a more comprehensive offer or service down the line. # Visual style The ad has a cartoon-style look with a split-screen contrast. The left side uses muted gray tones and a rainy background to represent the negative aspects of corporate life, while the right side uses bright, sunny colors and a cityscape to represent the positive, empowering aspects of life coaching. The typography is clean and bold, and the overall aesthetic is designed to be visually engaging and informative. # Hooks Headline: BUILD THE NEXT CHAPTER AFTER CORPORATE ON YOUR TERMS WITH A COACHING BUSINESS # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the frustration of corporate life through a gray-tone image, a woman who appears to be unhappy, and a rainy background. The frustration is implied to be the desire for freedom and self-determination: 'BUILD THE NEXT CHAPTER AFTER CORPORATE ON YOUR TERMS WITH A COACHING BUSINESS' # Value propositions - Build the next chapter after corporate on your terms with a life coaching class - High pay and full value with this course # Benefits - Build the next chapter after corporate on your terms - TRANSFORMATIONAL LIFE COACHING - HIGH PAY/FULL VALUE # Features - FREE STREAMING EVENT - LIFE COACHING CLASS # Call to action None used. # Social proof - Brendon Burchard's name is used to add credibility to the class. # Point of view - Brand: the top caption, center headline, and bottom product block explain the benefits of the life coaching class and the credentials of the instructor. # Storyline - The ad begins by presenting a visual dichotomy: on the left, an office setting with a dejected woman in a gray and rainy environment, which visually contrasts with the right side, showcasing a bright, sunny scene of an empowering life coaching class, told from the perspective of the brand, highlighting the benefits of the class and the negative aspects of a corporate environment. - The ad emphasizes that the class enables people to build the next chapter of their lives on their own terms with a coaching business. This part of the story is told from the brand's perspective. - The ad uses 'team mentoring' and 'transformational life coaching' to show the differences between corporate work and owning your life. This part is from the brand's perspective. - The ad adds credibility by adding the name, Brendon Burchard, which implies that he is an expert on the subject. This part of the story is being told from an external source.

# Ad summary This image ad is targeted toward EMTs, highlighting how their emergency response skills can translate into powerful coaching foundations, offering them a free class to build a coaching business. # Brand positioning The brand, Brendon Burchard, is positioned as a resource for individuals looking to transition their existing skills and experience into a coaching business. The brand aligns with values of empowerment, self-determination, and building a career on one's own terms. It aims to provide a practical pathway for individuals to leverage their current expertise to create a new, fulfilling career. # Product The product being advertised is a free life coaching class offered by Brendon Burchard. It is designed for individuals, specifically EMTs, who possess emergency response skills that can be translated into coaching foundations. The class aims to help participants build their next chapter by starting a coaching business on their own terms. The ad emphasizes the alignment between emergency response skills (composure, courage, post-crisis recovery) and effective coaching, suggesting that EMTs already possess valuable qualities for success in the coaching field. By offering a free class, the ad addresses the purchase barrier of initial investment and encourages immediate action. # Visual style The ad has a clean and minimalist visual style. It features a text-based design with a clear hierarchy and simple layout. The production quality is high, with a professional and polished appearance. # Hooks Headline: YOU'RE CHANGING LIVES AS AN EMT. YOU'RE ALREADY COACHING! # Funnel stage Middle of funnel (Consideration) # Pain points The ad recognizes that EMT's, while skilled, may be looking for a career change or a way to leverage their expertise in a new direction. The visual element implying this pain point is the text that states "Build your next chapter on your terms with a coaching business → free class." # Value propositions - Build your next chapter on your terms with a coaching business → free class. # Benefits - powerful coaching foundations (composure, courage, post-crisis recovery) # Features - Emergency response skills # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad speaks from the brand's perspective, providing information about the coaching class and its benefits for EMTs. # Storyline - The ad begins by directly addressing EMTs and acknowledging their existing skills. The message is meant to resonate with the audience by recognizing their value and experience. This is told from the brand's perspective. - The ad highlights the connection between emergency response skills and coaching foundations, explaining how skills such as composure, courage, and post-crisis recovery are valuable in coaching. This is told from the brand's perspective, and aims to educate the viewer on how their existing skills can be leveraged. - The ad offers a solution by inviting EMTs to build their next chapter with a coaching business through a free class. This is told from the brand's perspective, suggesting the viewer can take control of their career and future.

# Ad summary This ad uses simple icons to represent a sales program that guides users through offer creation, curriculum building, and structuring a coaching package to reach a $250K revenue goal. # Brand positioning The brand is presented as a provider of tactical business and sales programs designed to help clients create irresistible offers and achieve significant revenue growth. It focuses on practical strategies and coaching packages that enable clients to structure their business effectively, moving away from session-based models towards comprehensive packaged solutions. The brand's positioning is functional, emphasizing the practical steps and math involved in scaling a business to $250K. # Product The advertised product is a business and sales program focused on offer creation and tactical strategies. It guides users through building a curriculum (client journey) and structuring an irresistible offer to drive profit. The program promotes a shift from selling individual sessions to packaging coaching services for better scalability and revenue. It includes a strategic approach to help businesses reach a $250K revenue goal. The ad highlights the practical elements, emphasizing building, packaging, and the math involved in achieving business growth. # Visual style The visual style is clean and simple, using flat design icons on a light background. The ad employs a structured layout with clear section breaks, creating a straightforward and informative presentation. The rounded corners and soft color palette give it a friendly and approachable feel. It is formatted as a simple graphic, not a photograph, giving it a look that is easily digestible. # Hooks Headline: DAY TWO: TACTICAL PROGRAM & SALES (OFFER CREATION) # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of inefficient revenue generation through individual sessions, visually represented by the crossed-out clock and text "SESSIONS". It clearly indicates the frustration of not maximizing income potential through a less scalable business model. # Value propositions - Build Curriculum: Providing a client journey to structure educational content. - Irresistible Offer: Generating profit. - Coaching Package: Selling packages, not sessions. - The Math to $250K: Clear route to financial success. # Benefits - An organized Client Journey for better curriculum. - Irresistible Offer leads to greater Profit. - Transition from selling sessions to a Coaching Package. - A mathematical roadmap to $250K. # Features - Build curriculum - Client Journey - Irresistible Offer - Profit - Coaching Package - Sell packages, not sessions - The math to $250K # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image presents the brand's perspective on how to build and scale a business using their tactical program and sales strategies. # Storyline - From the brand's POV, the ad starts by introducing the overall topic of the tactical program and sales, specifically focusing on offer creation, indicating this is the second day of the program and setting the stage for the content to follow. - The brand's POV continues by illustrating the first step: building a curriculum and client journey, represented by a flowchart icon. This shows the structured approach the program takes in developing a client's learning path. - Then, from the brand's perspective, the ad showcases the creation of an irresistible offer, illustrated with a gift box icon, symbolizing profit and the value delivered to clients. - Shifting to address a common pain point from the brand's POV, the ad contrasts the old method of selling sessions with the new recommended approach of selling coaching packages, visually conveyed with an icon of a clock crossed out next to a box with a checkmark. - Finally, from the brand's POV, the ad introduces the financial aspect of the program, demonstrating how to achieve a $250K target, using a calculator and a growth chart to highlight the numerical and upward trajectory of business success.

# Ad summary This ad promotes a free life coaching class by Brendon Burchard. It targets individuals who find their team leadership roles feeling more like coaching and presents starting a coaching business as a way to achieve greater impact and financial reward. The ad uses a simple, text-based design with a clear call to action for a free streaming event. # Brand positioning Brendon Burchard is presented as an authority in the life coaching space, offering expertise and guidance to those seeking to establish their own coaching businesses. The brand emphasizes empowerment, financial independence, and making a deeper impact through leadership coaching. The brand positions itself as a provider of resources and training for aspiring coaches, focusing on practical skills and actionable strategies. # Product The product advertised is a free life coaching class hosted by Brendon Burchard. It is positioned as an opportunity for individuals who feel their team leadership roles are akin to coaching to explore starting their own coaching business. The class aims to help attendees earn what they're worth by providing insights and strategies for building a successful coaching business. The ad addresses potential barriers by offering the class for free and highlighting the potential for deeper impact and financial reward. The class is presented as a free streaming event, making it accessible to a wide audience. # Visual style The ad has a clean and minimalist visual style, using a white background and blue text to create a professional and trustworthy impression. The design is text-focused, resembling a simple landing page or announcement. The use of a bright orange button for the call to action draws attention and encourages engagement. The overall aesthetic is straightforward and easy to scan, prioritizing clarity and directness. # Hooks Headline: YOUR TEAM LEADERSHIP ALWAYS FELT LIKE COACHING? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of feeling unfulfilled or undercompensated in current team leadership roles, where the work feels like coaching but doesn't provide the same level of impact or financial reward. "YOUR TEAM LEADERSHIP ALWAYS FELT LIKE COACHING?" # Value propositions - Turning existing leadership skills into a profitable coaching business - Free access to a life coaching class to learn how to start a coaching business # Benefits - Deeper impact through leadership coaching - Opportunity to earn what you're worth with a coaching business # Features - Life coaching class - Free streaming event # Call to action FREE STREAMING EVENT # Social proof - None used. # Point of view - Brand: The entire image communicates from the brand's perspective, promoting the free life coaching class and highlighting the benefits of starting a coaching business. # Storyline - The ad begins by asking, 'YOUR TEAM LEADERSHIP ALWAYS FELT LIKE COACHING?' The brand is suggesting that the viewer may already possess the skills needed for a coaching business, thereby hooking them into paying attention to the offering. - Next, the brand states, 'Leadership coaching = deeper impact', suggesting that leadership coaching has a greater impact. This reinforces the value of pursuing coaching as a profession. - The brand promises, 'Earn what you're worth with a coaching business → free class.' The ad promotes the value of the class, suggesting that attendees will learn how to earn more through coaching, thereby incentivizing them to attend the class. - The ad ends with the name 'BRENDON BURCHARD'S LIFE COACHING CLASS' to reinforce the brand and product, emphasizing the expertise and credibility of the presenter to assure the user. - Finally, the ad ends with 'FREE STREAMING EVENT' to entice the user to click on the ad.

# Ad summary This image ad is designed to attract military leaders to Brendon Burchard's Life Coaching Class, suggesting their military leadership skills are transferable to a coaching business, offering a free class to help them earn what they're worth through deeper mission-driven impact. # Brand positioning The brand, Brendon Burchard's Life Coaching Class, presents itself as an opportunity for individuals, particularly those with leadership experience, to transition their skills into a coaching business. The brand aims to occupy the space of empowerment and financial independence through coaching, aligning with values of mission-driven impact and personal worth. It pushes against the norm of underutilizing leadership skills by offering a path to monetize them, positioning itself functionally as a provider of career transition and financial empowerment. # Product The featured product is Brendon Burchard's Life Coaching Class, a free streaming event designed for individuals who possess leadership skills, particularly those in the military, and are looking to transition into a coaching business. The class aims to help participants earn what they're worth by leveraging their existing skills for a deeper, mission-driven impact. The ad addresses the potential barrier of not knowing how to monetize leadership experience by offering a free class as an accessible entry point. # Visual style The ad has a clean and straightforward visual style, utilizing a minimalist design with clear typography and a simple color scheme of blue, white, and orange. The production quality appears polished, focusing on readability and direct messaging without any distracting visual elements. The design seems intended to be easily scannable and attention-grabbing in a social media feed. # Hooks Headline: YOUR LEADERSHIP IN THE MILITARY ALREADY FEELS LIKE COACHING? # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of military leaders feeling that their skills are not being fully utilized or compensated, signaling a potential disconnect between their experience and their current role: "YOUR LEADERSHIP IN THE MILITARY ALREADY FEELS LIKE COACHING?" # Value propositions - Transfer your military leadership skills to a coaching business. - A free class to start your coaching business. # Benefits - Earn what you're worth - Deeper mission-driven impact # Features - Free class - Life coaching class # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad promotes the opportunity to translate military leadership experience into a coaching business, offering a free class by Brendon Burchard. # Storyline - The ad begins by questioning if the viewer's military leadership already feels like coaching, intending to resonate with their current experiences and prompt reflection. This part of the story is being told from the brand’s perspective, inviting potential customers to consider the parallels between their current roles and a coaching career. - The ad asserts that leadership coaching equals deeper mission-driven impact, aiming to highlight the purpose and value in coaching. This is being told from the brand’s perspective, showcasing the potential for personal fulfillment through coaching. - The ad promises that the viewer can earn what they're worth with a coaching business and directs the viewer to a free class, seeking to motivate the viewer to take action. This is being told from the brand's perspective, promoting the idea of financial empowerment through the life coaching class.