What is the Founder ad format?

# Ad summary This ad features Tyler Howells, the founder and CEO of Cozy Earth, promoting the brand's brushed bamboo jogger set. He highlights the set's lightweight, temperature-regulating, soft, and breathable qualities, as well as its comfortable waistband. The ad also mentions that the jogger set was named one of Oprah's Favorite Things and is flattering for everybody. The ad includes visuals of diverse people wearing Cozy Earth products at home. # Brand positioning Cozy Earth is presented as a brand focused on providing comfortable and luxurious home and apparel products. The brand emphasizes the use of high-quality materials like brushed bamboo to create lightweight, breathable, and extremely soft items. Cozy Earth aims to occupy a space in the consumer's mind as a provider of ultimate comfort and relaxation at home. The brand aligns with a lifestyle of coziness and well-being, promoting the idea of making home the best part of life. The brand pushes against the norm of uncomfortable or restrictive clothing, focusing on creating pieces that feel like 'butter on your skin.' The brand positioning is both functional (providing temperature regulation and breathability) and emotional (offering extreme softness and comfort). # Product The featured product is the Men's Brushed Bamboo Jogger Set. It is a two-piece set consisting of a long-sleeved top and jogger pants made from brushed bamboo fabric. The set is designed to be lightweight, temperature-regulating, extremely soft, and breathable. The jogger pants feature a comfortable waistband and a drawstring for adjustability. The set is available in multiple colors, including navy, stone, and black. The product is for anyone who values comfort and relaxation at home. The ad addresses the purchase barrier of uncomfortable clothing by highlighting the set's soft and comfortable feel, comparing the waistband to 'butter on your skin.' The ad also mentions that the set was named one of Oprah's Favorite Things, adding to its appeal. # Visual style The ad has a polished and clean aesthetic with a mix of studio-lit shots and lifestyle imagery. The editing style includes quick cuts between the founder speaking and visuals of the product and people wearing it. The production quality is high, giving it a commercial feel. The pacing is moderate, with cuts timed to the music and voiceover. # Hooks Spoken: 00:00–00:04 Tyler: Guys, this is Tyler, founder at Cozy Earth. I'm so excited to tell you about our brushed bamboo jogger set. Text overlay: 00:00–00:04 Tyler Howells / 00:00–00:04 FOUNDER AND CEO OF COZY EARTH Visual: 00:00–00:04 Tyler Howells, a middle-aged white man with dark curly hair, stands in front of a shelf with folded blankets and pillows. He wears a dark gray long-sleeved shirt and speaks directly to the camera while gesturing with his hands. The camera is stationary and focuses on Tyler from the chest up. Text overlay: 'Tyler Howells FOUNDER AND CEO OF COZY EARTH'. # Funnel stage Consideration # Pain points The ad implies that many people struggle with uncomfortable clothing that restricts movement and doesn't feel good against the skin. This is signaled by the line, 'The waistband is so comfortable. It's like butter on your skin.' # Value propositions - The brushed bamboo jogger set offers a combination of lightweight, temperature-regulating, soft, and breathable qualities, providing ultimate comfort at home. - The comfortable waistband feels like butter on your skin, enhancing the overall comfort experience. # Benefits - Feels like butter on your skin - Flattering for everybody # Features - Lightweight - Perfect temperature - Extreme softness - Breathable - Comfortable waistband # Call to action SHOP NOW AT COZYEARTH.COM # Social proof - "And it was named one of Oprah's Favorite Things" – Tyler Howells (Founder and CEO of Cozy Earth) # Point of view - Brand 100% – The entire ad is told from the brand's perspective, with the founder and CEO promoting the product and highlighting its features and benefits. # Storyline - 00:00–00:04 00:00–00:04 Tyler Howells, the founder and CEO of Cozy Earth, introduces himself and expresses his excitement about the brand's brushed bamboo jogger set. - 00:04–00:07 00:04–00:07 Text overlay appears that says, 'Crafted for comfort at home' while images of people wearing Cozy Earth products are shown. - 00:07–00:12 00:07–00:12 Tyler highlights the incredible qualities of the jogger set, emphasizing that it's lightweight, provides the perfect temperature, and offers extreme softness. - 00:12–00:17 00:12–00:17 Tyler continues to describe the jogger set, noting that it's breathable and features a comfortable waistband that feels like butter on the skin. - 00:17–00:19 00:17–00:19 Visuals of the jogger set in different colors are shown. - 00:19–00:23 00:19–00:23 Tyler mentions that the jogger set was named one of Oprah's Favorite Things and is flattering for everybody. - 00:23–00:25 00:23–00:25 Tyler concludes by saying that it's Cozy Earth, so how can you go wrong? - 00:25–00:34 00:25–00:34 Text overlay appears that says, 'Make home the best part of life' while images of people wearing Cozy Earth products are shown. The Cozy Earth logo and website are displayed.

# Ad summary Instant Hydration is an electrolyte and mineral drink mix designed for cellular hydration, mental clarity, and energy. The founder came up with the product when she was pregnant and couldn't find a suitable electrolyte drink mix on the market. They never cut corners on ingredients and are constantly improving the product to this day. # Brand positioning Instant Hydration positions itself as a premium electrolyte drink mix that goes above and beyond existing options. The brand emphasizes its dedication to high-quality ingredients without cutting corners, even if it means higher production costs. They push against the norms of sugary and low-quality electrolyte drinks by focusing on balanced electrolytes and 83 trace minerals for superior hydration, mental clarity, and energy. Instant Hydration aligns with a lifestyle that values health, wellness, and continuous improvement, catering to consumers who are aware of the ingredients they put into their bodies. # Product Instant Hydration is a premium electrolyte drink mix. It contains balanced electrolytes plus 83 trace minerals designed to support cellular hydration, mental clarity, and energy. It's presented as a better alternative to existing electrolyte options loaded with sugar, low-quality ingredients, or poor taste. It's for anyone looking for better hydration or pregnant women who want to be aware of what they put into their bodies. It can be drank every single day and is constantly being refined and improved. # Visual style The ad has a UGC-feel due to the selfie style camera angles and the creator filming from her iPhone. It gives the feeling that she is talking directly to the camera. The editing style has quick cuts, with text overplayed throughout. # Hooks Spoken: 00:00–00:02 Instant Hydration was born out of desperation. Text overlay: 00:00–00:01 Instant Hydration / 00:00–00:02 Taylor Menard / 00:01–00:02 CO-FOUNDER & MOM OF 2 Visual: 00:00–00:02 The frame is shot in portrait in a hospital setting. A woman with blonde hair and dark roots lies in a hospital bed. She's pale and wearing a patterned grey shirt. She holds up a white stick pack in her hand and looks directly at the camera. Text overlay identifies her as Taylor Menard, co-founder and mom of 2. # Funnel stage Consideration # Pain points The ad addresses the pain point of struggling to find high-quality electrolyte drinks during pregnancy, highlighting the frustration of existing options being loaded with sugar, low-quality ingredients, or tasting bad. "Everything I found was either loaded with sugar, low quality ingredients, or taste like junk." # Value propositions - The balanced electrolytes and 83 trace minerals support cellular hydration, mental clarity, and energy. This gives the customer value by being able to support their health without having to consume a product filled with sugar. # Benefits - Support cellular hydration - Mental clarity - Energy - Something you can drink every single day # Features - Balanced electrolytes - 83 trace minerals # Call to action try it now # Social proof - “I'm so proud of Instant Hydration” – Female 1 (Co-founder) # Point of view - Customer 100% – This is communicated through the brand founder giving a product testimonial as well as showing how it fits into her active lifestyle. # Storyline - 00:00–00:02 The ad opens with the brand founder introducing Instant Hydration as a product born out of desperation. - 00:02–00:11 The founder shares how she wanted a better electrolyte drink when she was pregnant. The moment shares the user's perspective with a casual tone and selfie-style camera angle to evoke a feeling of authenticity. - 00:11–00:17 She claims a product didn't exist that was better. She found that they were either loaded with sugar, low quality ingredients, or tasted like junk. - 00:17–00:25 Responding to this frustration, she mentions the choice to build their own mix that had premium ingredients the body can absorb. The tone of voice is confident, but relaxed, implying she knows her stuff. - 00:25–00:29 To demonstrate the point about premium ingredients, the ad shows how they don't cut corners when developing Instant Hydration, even if it costs more to make. This is visually presented through a science lab and production line. - 00:29–00:34 The founder re-establishes her connection to the product and explains that even with how great it is now, they're always refining and improving it. The perspective remains from the founder, but is presented as a matter of fact. - 00:34–00:45 She reveals how Instant Hydration contains balanced electrolytes plus 83 trace minerals, and is designed to support cellular hydration, mental clarity, energy, and so much more. The perspective is from the brand, sharing the benefits. The tone is light and uplifting. - 00:45–00:49 The founder continues with her testimonial by saying that it is something you can drink every single day. The best part is that it includes a variety of activities to demonstrate it can be used in a variety of situations. It also features her kids in some of the activities to tap into the working-mom demographic. - 00:49–00:55 She concludes her pitch by saying how proud she is of Instant Hydration and how viewers can try it now for their biggest discount ever. The moment evokes pride and excitement for viewers to buy the product.

# Ad summary A man tells the story of how he grew up with very little, and how he was motivated to work harder and harder to feel safe. He explains that he has learned that you can't outrun your childhood, and to fix the burnout, you must first take the quiz from Liven. # Brand positioning Liven is presented as a platform that helps people break the cycle of overworking due to childhood trauma or scarcity mindset. The brand positions itself as an alternative to standard self-help apps and "quick fixes", offering a more in-depth quiz that can help people to understand why they are stuck in survival mode, no matter how much they make. The brand aligns with values of self-awareness and healing, pushing against the norm of simply working harder without addressing underlying issues. # Product Liven is presented as a quiz that offers insight into why someone is stuck in survival mode, no matter how much money they make. The quiz promises to help people understand how their childhood experiences impact their need to work harder and harder to finally feel safe. By taking the quiz, Liven claims to help someone move toward a life where they can stop burning out and chasing "enough." # Visual style The video is shot in a studio-like setting, with a muted color palette and diffused lighting. The focus is entirely on the man speaking, with minimal camera movement or transitions. The editing is straightforward, cutting between slightly different angles of the same shot to maintain visual interest while keeping the focus on his message. The overall aesthetic is polished but not overly produced, aiming for a tone of credibility and directness. The cuts are timed to the man's speech. # Hooks Spoken: 00:00–00:07 As a billionaire who grew up poor, I can tell you: I didn't build my empire until I stopped running from where I came from. Text overlay: 00:00–00:07 As a billionaire who grew up poor, I can tell you: I didn't build my empire until I stopped running from where I came from / 00:00–01:35 liven Visual: 00:00–00:07 The shot is medium-close framing of a man with gray hair and a beard wearing glasses and a suit. He is sitting in front of a gray wall with a window slightly behind him. There is a glass with a straw to the left of him. The lighting is dim. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is feeling exhausted, anxious, and stuck in a cycle of working harder and harder without ever feeling financially secure, regardless of income. This is signaled by the lines, "That feeling of not enough wasn't about the money. It was in my nervous system. And that belief keeps you hustling past your breaking point. Exhausted, anxious, and stuck, no matter how much you earn." # Value propositions - Addresses the feeling of "not enough" as not just a financial issue but one rooted in your nervous system - The quiz addresses the root of the issue so that it can shift and allow you to stop overworking # Benefits - Gain insight into why you are stuck in survival mode no matter how much you make - Helps you to stop burning out chasing "enough" # Features - A quiz to discover why you're stuck in survival mode # Call to action Take the quiz. # Social proof - "But a friend told me about Liven, and I thought — fine, one minute. Took their quiz. First time I actually understood why I was stuck in survival mode no matter how much I made" – Male 1 (Billionaire) # Point of view - Expert 100% – The ad is told entirely from the perspective of an older man who claims to be a billionaire. # Storyline - 00:00–00:06 00:00–00:06 A man in a suit and glasses sits at a table, looking directly into the camera, explaining, "As a billionaire who grew up poor, I can tell you: I didn't build my empire until I stopped running from where I came from." - 00:06–00:12 00:06–00:12 He continues, "I grew up believing money could vanish at any moment. Never enough for anything." - 00:13–00:16 00:13–00:16 He explains how he let that fear drive him. - 00:17–00:20 00:17–00:20 He says he thought working harder would help him get further from that life. - 00:21–00:26 00:21–00:26 The man states, "I was making more money than I ever dreamed of. But I was still that broke kid inside." - 00:27–00:34 00:27–00:34 He explains that he was still terrified that he would lose it all and still hustled like his survival depended on it. - 00:35–00:41 00:35–00:41 He says he worked harder and harder, thinking that if he made a little more, he'd finally feel safe. - 00:42–00:48 00:42–00:48 The man states, "But here's what nobody tells you: you can't outrun your childhood. You just burn out trying." - 00:49–00:56 00:49–00:56 He explains that his feelings of not being enough weren't about the money but were in his nervous system. - 00:57–01:04 00:57–01:04 He says that belief keeps you hustling past your breaking point, leaving you exhausted, anxious, and stuck, no matter how much you earn. - 01:05–01:11 01:05–01:11 He says that he's not into apps or quick fixes, but a friend told him about Liven. - 01:12–01:18 01:12–01:18 The man explains that after he took the quiz, he actually understood why he was stuck in survival mode, no matter how much he made. - 01:19–01:20 01:19–01:20 He states, "That's when things started to shift." - 01:21–01:30 01:21–01:30 The man concludes, "If you grew up with nothing and you're still burning out chasing "enough" - stop. Fix the burnout first. Take the quiz." - 01:31–01:35 01:31–01:35 The screen transitions to a bright green screen displaying the Liven logo and a "Take a test" button.

# Ad summary This ad by Our Place promotes the Wonder Oven as more than a toaster oven. Founder Shiza Shahid highlights its versatility, emphasizing its 6-in-1 functionality, clean and non-toxic construction, ease of use, and beautiful design. # Brand positioning Our Place is presented as a modern, design-focused brand that prioritizes both aesthetics and functionality. The brand distinguishes itself by offering kitchenware that is not only beautiful and easy to use, but also made with clean, non-toxic materials, directly contrasting industry norms by avoiding 'forever chemicals.' Our Place aims to occupy a space in the consumer's mind as a provider of safe, high-performing, and multifunctional kitchen appliances that align with a health-conscious and design-oriented lifestyle. They offer functional benefits (6-in-1 functionality) and emotional (beautiful, easy to use) ones. # Product The featured product is the Wonder Oven, a 6-in-1 air fryer toaster oven. According to the ad, it allows you to air fry, bake, roast, broil, and reheat. It's compact, beautiful, and easy to use. A key selling point is its construction: it's made with a non-toxic ceramic coating and stainless steel inserts, and is made without PFAS (forever chemicals). The Wonder Oven aims to address consumer concerns about the health risks associated with traditional cooking appliances. # Visual style The ad has a polished commercial aesthetic with a clean, bright look. It uses quick cuts to showcase different foods being cooked in the oven, and transitions are smooth. The production quality is high, aiming to convey a modern and trustworthy image. The pacing is consistent, aligning with the voiceover. The visual motifs include consistent use of the brand's color palette and recurring product shots. # Hooks Spoken: 00:00–00:03 Shiza Shahid: This is so much more than a toaster oven. It's a Wonder Oven. Text overlay: 00:00–00:03 Our Place / 00:00–00:03 BIGGEST SALE OF THE SEASON / 00:00–00:02 This is so much / 00:00–00:02 more than a toaster oven. / 00:02–00:03 It's a Wonder Oven. Visual: 00:00–00:01 Close-up shot inside a blue Our Place oven, showing a turkey roasting. The interior is brightly lit, highlighting the golden-brown skin of the turkey. A warning icon is present at the bottom. / 00:01–00:02 The camera zooms out slightly to show the exterior of a light brown Our Place oven with two dials at the top. The background is out of focus. / 00:02–00:03 A wider shot of a peach-colored Our Place oven with rolls inside. The oven is placed against a white background. The focus then shifts to Shiza Shahid. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights that 'so many air fryers and other appliances are made with forever chemicals,' which taps into consumers' health concerns about toxic materials in cookware. # Value propositions - Versatile 6-in-1 functionality saves space and simplifies cooking. - Non-toxic materials promote healthier cooking. - Aesthetic design enhances kitchen decor. # Benefits - Allows you to air fry, bake, roast, broil, and reheat - Compact - Beautiful - Easy to use # Features - 6-in-1 air fryer toaster oven - Non-toxic ceramic coating - Stainless steel inserts - Made without PFAS # Call to action GET IT BEFORE IT SELLS OUT # Social proof - "85,000 5-Star Reviews* across all Our Place products" # Point of view - Brand 100% – The entire ad features the founder and the company's branding. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot inside an Our Place oven, cooking a turkey. The text, 'This is so much more than a toaster oven. It's a Wonder Oven,' highlights that the oven is more than a typical appliance. - 00:02–00:07 00:02–00:07 Shiza Shahid, the founder of Our Place, stands in a kitchen and states that 'so many air fryers and other appliances are made with forever chemicals.' She is telling the viewer that competitor products are made with harmful chemicals and that the Wonder Oven is different. - 00:07–00:12 00:07–00:12 Shiza explains the Wonder Oven uses Our Place's non-toxic ceramic coating and stainless steel inserts and is made without PFAS. She shows off some of the accessories. This supports the previous statement about safety. - 00:12–00:16 00:12–00:16 The ad cuts to text overlay, 'Clean & Non-Toxic, High Performance & Easy to Use, Multifunctional' while Shiza states, 'It's a 6-in-1 air fryer toaster oven.' We then see the product being used to cook a variety of foods. This visually demonstrates the oven's multifunctional capabilities. - 00:16–00:25 00:16–00:25 The ad continues to show the versatility of the oven, with someone placing food into the oven, and then the oven set in the kitchen. Shiza explains the oven 'allows you to air fry, bake, roast, broil, and reheat all in one compact, beautiful, easy to use appliance.' - 00:25–00:27 00:25–00:27 Shiza stands next to stacks of Our Place boxes and states, 'From Our Place to yours' and highlights the statistic: 85,000 5-Star Reviews. This serves as social proof of the brand's quality and popularity. - 00:27–00:32 00:27–00:32 The ad shows the Our Place logo and encourages the viewer to 'Get it before it sells out', while also promoting 'Free Shipping, Free Returns, 100 Day Trial.' This drives urgency and reduces purchase barriers.

# Ad summary A video ad featuring Nick Green, CEO & Co-Founder of Thrive Market, who highlights the issue of over 10,000 chemicals introduced into the food supply over the last 75 years, contrasting the US FDA's approach with Europe's stricter regulations. He then introduces Thrive Market as a solution, emphasizing their commitment to "Trusted Ingredients" by restricting over 1,000 harmful ingredients found in conventional grocery stores. The ad showcases various healthy products available through Thrive Market and concludes with a call to action for viewers to join the membership for $5/month to shop for products that are good for them and the planet. # Brand positioning Thrive Market is presented as a pioneering and responsible online grocery platform that actively challenges the status quo of the conventional food industry. It aims to occupy the mind of the conscious consumer as a trusted gatekeeper for healthy, sustainable, and ethically sourced products. The brand aligns with values of health, transparency, environmental responsibility, and consumer empowerment, promoting a lifestyle where making healthy choices is easy and accessible. It directly pushes against the category norm of widespread chemical additives in food, positioning itself as a superior alternative to traditional grocery stores by meticulously vetting ingredients and restricting over 1,000 harmful substances. The brand positioning is primarily functional, focusing on the rigorous quality standards and ingredient restrictions, but also strongly emotional, appealing to consumers' desire for health, safety, and a positive impact on the planet. # Product The featured product is the Thrive Market membership, which grants access to an online marketplace offering healthy and sustainable groceries and household products. It works by providing a curated selection of items that adhere to strict quality standards, including being 100% non-GMO and restricting over 1,000 ingredients commonly found in conventional grocery stores, such as synthetic colors, artificial flavors, high-fructose corn syrup, GMOs, antibiotics, and growth hormones. The membership is for individuals and families who are concerned about the ingredients in their food and products, seeking healthier, organic, and ethically sourced options. Key USPs include "Trusted Ingredients," "Ethical Sourcing," "Planet Positive," being "On a Mission," and "Tasted & Tested." The ad highlights that certified organic is always their first choice, and they vet ingredients for safety and wholesomeness. It addresses the purchase barrier of finding truly healthy products by doing the vetting for the consumer, ensuring everything on their platform meets high standards. The ad shows various products available, from protein bars and pasta to snacks, beverages, hand soap, and laundry detergent, demonstrating the breadth of their offerings for a holistic healthy lifestyle. # Visual style The ad employs a hybrid visual style, blending polished, direct-to-camera segments with UGC-style product interactions and screen recordings. The overall aesthetic is clean, bright, and modern, utilizing natural light where possible (outdoor shots, home interior) and well-lit indoor settings. Production quality is high, leaning towards a polished commercial feel for the talking head segments, while the product and lifestyle shots maintain an authentic, slightly scrappy, UGC-like feel, particularly with the handheld camera work and close-ups. Visual motifs include frequent close-ups on hands interacting with products and clear, legible text overlays. The editing style is characterized by quick cuts, especially during the product showcase segments, creating a dynamic and fast-paced rhythm. Pacing is generally quick, with cuts occurring every 1-2 seconds during product demonstrations, and slightly longer holds during the talking head segments. Audio-visual sync is strong, with cuts and text overlays precisely timed to the voiceover, enhancing the clarity and impact of the message. # Hooks Spoken: Over the last 75 years, over 10,000 chemicals have been introduced into our food supply. That is terrifying. Text overlay: Over the last / 75 years / over 10,000 / chemicals / have been / introduced / into our food / supply / That is terrifying. Visual: Close-up shot of two hands, one holding the top cookie of an Oreo-like sandwich cookie, the other holding the bottom cookie with an excessive, thick layer of white cream filling. The cream has small, colorful speckles. The background is blurred green foliage, suggesting an outdoor setting. The camera is stationary, third-person, eye-level. Lighting is bright, natural. / Close-up shot of a blue Slush Puppie machine dispenser. Blue slushy liquid is being dispensed into a yellow and red Slush Puppie branded cup. The background is blurred, showing parts of the machine. The camera is stationary, third-person, eye-level. Lighting is bright, likely indoor artificial. / Medium close-up shot of Nick Green, a male with light skin, dark hair, and glasses, wearing a dark blue long-sleeved shirt. He is looking directly at the camera, speaking. The background is a bright, modern home interior with white walls, shelves with decorative items (plants, books, framed art), and a large window. The camera is stationary, tripod-mounted, eye-level, direct address. Lighting is bright, natural. # Funnel stage Middle of funnel # Pain points The single most central frustration or problem the product is solving is the widespread presence of harmful chemicals and additives in the conventional food supply, and the lack of sufficient regulation by bodies like the FDA. "Over the last 75 years, over 10,000 chemicals have been introduced into our food supply. That is terrifying." "It's pretty fair to say that the FDA is not going far enough." Visual of a grocery cart full of highly processed, branded snacks (00:32-00:33) implies the difficulty of finding healthy options in traditional stores. # Value propositions - Over the last 75 years, over 10,000 chemicals have been introduced into our food supply. That is terrifying. - The FDA is not going far enough. At Thrive Market, we take a totally different approach. - The first and most important quality standard that we focus on is Trusted Ingredients. That means going organic certified wherever possible. - We're also 100% non-GMO and on ThriveMarket.com, the whole catalog, we restrict more than 1,000 ingredients that are found in conventional grocery stores. - You can shop for healthy products in a way that is good for you, but also good for the planet. - If you're looking to shop at a grocery store that actually cares about your health, join Thrive Market. # Benefits - Avoids "terrifying" chemicals in food. - Access to products with "Trusted Ingredients." - Ability to shop for "organic certified" products. - Access to "100% non-GMO" products. - Avoids "more than 1,000 ingredients that are found in conventional grocery stores." - Shop for products "good for you." - Shop for products "good for the planet." - Shop at a "grocery store that actually cares about your health." - Convenience of online shopping (implied by app/delivery visuals). - Peace of mind knowing products are vetted. # Features - Over 10,000 chemicals have been introduced into our food supply - The EU has taken a much more aggressive stance - They literally only allow 300 food additives - The FDA is not going far enough - We take a totally different approach - Trusted Ingredients - Certified organic is always our first choice - 100% non-GMO - Restrict more than 1,000 ingredients - Shop for healthy products - Good for you, but also good for the planet - Join Thrive Market for just $5 a month # Call to action Join Thrive Market # Point of view - Brand 60% - The CEO directly addresses the camera, explains company standards, and presents information about the brand's mission and product vetting process. - Customer 40% - Visuals show hands interacting with products, a family receiving and unboxing products, and a first-person view of a grocery cart, representing the user experience. # Storyline - 00:00–00:01 The ad opens with a close-up shot of hands separating an Oreo-like cookie, revealing an excessive amount of cream filling. This visual immediately sets a tone of excess and artificiality, conveying the message that common foods might contain more than meets the eye. The perspective is third-person, focusing on the product interaction. - 00:01–00:02 A close-up shot of a Slurpee machine dispensing blue liquid into a cup. This continues the theme of artificiality and processed foods, reinforcing the idea that many common consumables are laden with unnatural ingredients. The perspective is third-person, observing the process. - 00:02–00:05 Nick Green, CEO & Co-Founder of Thrive Market, appears in a talking-head shot, directly addressing the viewer. He states, "Over the last 75 years, over 10,000 chemicals have been introduced into our food supply. That is terrifying." This is a direct, alarming statement from an expert/brand voice, establishing the core problem and creating a sense of urgency and concern. The tone is serious and informative. - 00:05–00:09 Nick Green continues speaking, now with a National Geographic article about "common U.S. snack ingredients... banned or restricted abroad" overlaid on the screen. He explains, "If you look across the pond, the EU has taken a much more aggressive stance." This introduces a comparative element, highlighting the disparity in food regulations and further emphasizing the problem in the US. The perspective is expert/brand, using external validation. - 00:09–00:12 The screen transitions to a CNET article titled "California Bill Aims to Bar 5 Food Chemicals Already Banned In Europe," with a background of Skittles bags. Nick Green states, "They literally only allow 300 food additives." This continues the comparison, showing that even US states are recognizing the issue, and quantifies the strictness of European regulations, implicitly criticizing the US. The perspective remains expert/brand, using external validation. - 00:12–00:16 Nick Green returns to a full talking-head shot, concluding his problem statement: "It's pretty fair to say that the FDA is not going far enough." This is a direct critique, solidifying the problem and positioning the brand as a necessary alternative due to regulatory shortcomings. The tone is critical and authoritative. - 00:16–00:19 A lifestyle shot shows a woman and a young girl opening their front door to find two large Thrive Market boxes. Nick Green's voiceover states, "At Thrive Market, we take a totally different approach." This visually introduces the solution (Thrive Market) and shifts the tone to positive and hopeful, showing the convenience and family-friendliness of the service. The perspective is customer, showing a positive interaction. - 00:19–00:22 The screen shows a mobile view of the Thrive Market website, displaying "What It Means To Be Thrive Market Approved" with icons for "Trusted Ingredients," "Ethical Sourcing," etc. Nick Green explains, "The first and most important quality standard that we focus on is Trusted Ingredients." This transitions into the solution's details, providing concrete reasons why Thrive Market is different and trustworthy. The perspective is brand, detailing its standards. - 00:22–00:24 The screen scrolls down the Thrive Market website to the "1. Trusted Ingredients" section, showing a detailed description. Nick Green elaborates, "That means going organic certified wherever possible." This provides specific examples of their commitment to quality, reinforcing the "Trusted Ingredients" claim. The perspective is brand, offering transparency. - 00:24–00:25 A close-up of a hand holding an "ALOHA" protein bar, breaking it open to show the inside. The "USDA ORGANIC" logo is overlaid. This visually demonstrates the organic certification and the quality of a specific product, making the abstract claims tangible. The perspective is customer, showing product interaction. - 00:25–00:28 A shot of various packaged food products on a kitchen counter, with a hand adding more items. Nick Green states, "We're also 100% non-GMO and on ThriveMarket.com, the whole catalog..." This continues to showcase the range of products and reinforces another key quality standard (non-GMO). The perspective is customer, showing product variety. - 00:28–00:32 A screen overlay lists ingredients Thrive Market restricts, with many crossed out. Nick Green finishes his sentence, "...we restrict more than 1,000 ingredients that are found in conventional grocery stores." This provides a powerful visual and quantitative comparison, directly contrasting Thrive Market with traditional stores and emphasizing their commitment to clean ingredients. The perspective is brand, providing a clear differentiator. - 00:32–00:33 A first-person POV shot of pushing a grocery cart filled with popular snack brands (Lay's, Ruffles, Cheetos) down a grocery store aisle. This visually represents the "conventional grocery stores" mentioned, creating a stark contrast with Thrive Market's offerings and reinforcing the problem. The perspective is customer, showing a common experience. - 00:33–00:34 A split screen shows a woman on the right looking at her phone, and the left side shows a screen recording of the Thrive Market app with "kid snacks" search results. Nick Green says, "When you become a Thrive Market member..." This transitions to the ease of shopping with Thrive Market, showing the digital experience and targeting a specific use case (kid snacks). The perspective is customer, demonstrating convenience. - 00:34–00:35 A hand places "CHOMPS" beef sticks into a glass container. Nick Green continues, "...you can shop for healthy products..." This shows a practical application of the membership, organizing healthy snacks. The perspective is customer, showing product use. - 00:35–00:36 A hand holds a "SALT & STONE" deodorant stick. Nick Green continues, "...in a way that is good for you..." This expands the product range beyond food, showing personal care items, and reiterates the personal benefit. The perspective is customer, showing product use. - 00:36–00:37 A hand pumps "everyone hand soap" from a bottle. Nick Green continues, "...but also good for the planet." This further expands the product range to household items and introduces the environmental benefit. The perspective is customer, showing product use. - 00:37–00:38 A hand holds a box of "MOLLY'S SUDS" laundry detergent sheets. Nick Green continues, "...So if you're looking..." This continues the product showcase, reinforcing the breadth of offerings and the environmental benefit (plastic-free packaging). The perspective is customer, showing product use. - 00:38–00:41 The woman and young girl from earlier are unboxing Thrive Market products in their kitchen. The girl excitedly holds up a box of "THREE WISHES" cereal. Nick Green concludes, "...to shop at a grocery store that actually cares about your health..." This brings back the positive customer experience, showing joy and reinforcing the brand's core value of caring for health. The tone is warm and authentic. The perspective is customer, showing a positive outcome. - 00:41–00:42 Nick Green returns to a full talking-head shot, delivering the final call to action: "Join Thrive Market for just $5 a month." This is a direct, clear, and concise call to action from the brand's leader, providing the offer. The tone is direct and persuasive. - 00:42–00:47 A branded end screen with the Thrive Market logo and the text "Join now for just $5/month." This provides a clear visual summary of the offer and CTA, allowing the viewer to process the information. The perspective is brand, providing final instructions.

# Ad summary In this ad, Westman Atelier introduces its new 'Fiz' baby cheeks blush, which the speaker describes as a breath of fresh air for spring. The product is shown on the speaker’s face and comes in the Baby Cheeks formula. # Brand positioning Westman Atelier is presented as a high-end brand with a focus on quality and customer satisfaction. The ad highlights that the brand listens to its customers, suggesting a commitment to meeting their needs and preferences. By positioning the new blush as 'hot off the press' and a requested addition to the Baby Cheeks family, Westman Atelier aims to occupy a space of exclusivity and responsiveness. The brand aligns with a lifestyle of luxury and beauty, reinforcing the idea that its products are worth the investment. Westman Atelier is taking a functional approach with its brand messaging, highlighting the product and its use. # Product The featured product is Westman Atelier's new 'Fiz' baby cheeks blush, a watermelon-colored blush that is described as a 'breath of fresh air for spring.' It is for people who want a pretty watermelon flush. It is available in the brand's signature Baby Cheeks formula. The product is presented as a new addition to the Baby Cheeks family, suggesting it maintains the high-quality formula and performance of existing products. The ad addresses the purchase barrier of product availability by highlighting that this product is now available and was highly requested by customers, implying it is in demand and worth trying. # Visual style The ad has a polished and clean aesthetic. The editing style is straightforward with static shots and smooth transitions, giving it a professional feel. The production quality is high, with the brand founder presenting the product in a well-lit and aesthetically pleasing setting. The pacing is moderate, allowing viewers to clearly see the product and its application. # Hooks Spoken: Female 1: This is Fizz, our brand new addition to the Baby Cheeks family. Text overlay: INTRODUCING FIZZ / WESTMAN ATELIER Visual: 00:00–00:01: Close up shot of a light skinned woman with long blonde hair holding a white tube in her left hand, and a small black tube with a pink top in her right hand. She is wearing a beige and white striped button up shirt. The background is a wall with floral wallpaper. There is a headboard and decorative items visible behind her. / 00:01–00:04: Close up shot of the light skinned woman applying the product on her right cheek with her fingers. She's looking at the camera and smiling. The product is a light pink cream blush. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of consumers wanting a new shade in the Baby Cheeks formula, as demonstrated by the line, 'I know everyone has been wanting Fizz in our Baby Cheeks formula'. # Value propositions - Introducing Westman Atelier's newest shade, Fizz, in the Baby Cheeks formula # Benefits - Breath of fresh air for spring # Features - Baby Cheeks formula - Watermelon Flush # Call to action SHOP EXCLUSIVELY AT WESTMAN-ATELIER.COM # Social proof - I know everyone has been wanting Fizz in our Baby Cheeks formula # Point of view - Brand 100% – The entire ad is delivered by the brand's founder who is showing off the brand's product. # Storyline - 00:00–00:02 The speaker begins by introducing Westman Atelier's new 'Fiz' baby cheeks blush. - 00:02–00:08 00:02–00:08: The speaker applies the product to her cheek and describes it as the watermelon flush that’s a breath of fresh air for spring. It's so hot off the press that she has a lab sample. This is intended to show the newness and demand for the product. - 00:09–00:18 00:09–00:18: The speaker continues to apply the blush, referring to it as a 'really pretty sort of watermelon flush'. She says that 'everyone has been wanting Fizz in our Baby Cheeks formula'. The audience is to experience it from the perspective of the brand founder and product creator. - 00:18–00:20 00:18–00:20: She then states, 'we always listen to you.' The audience is to experience it from the perspective of the brand founder speaking to her consumer base, as though the brand listens to its customers. - 00:20–00:23 00:20–00:23: In conclusion, the speaker confirms that 'Fizz' is ready for you, and adds the shop exclusively at Westman Atelier text overlay.

# Ad summary This ad discusses the importance of optimizing your company to show up when customers go to AI and ask questions. The ad introduces the concept of GEO, which is optimizing your company to show up when customers go to AI and ask questions. The ad claims that most brands are still just doing SEO, which is a great way to fall off and not actually get those customers. # Brand positioning Hawke Media is presented as a company that helps brands optimize their online presence to appear when customers use AI for purchase decisions. The brand positions itself as forward-thinking and innovative, pushing against the norm of traditional SEO practices. It aims to occupy the space of a modern marketing solution provider, aligning with values of adaptability and relevance in the evolving digital landscape. The brand's tone is confident and expert, suggesting they are at the forefront of marketing trends and can guide businesses to success in the age of AI. # Product The ad promotes Hawke Media's services in optimizing a company's online presence to appear when customers use AI for purchase decisions. This service, referred to as GEO (Generative Engine Optimization), is presented as a modern alternative to traditional SEO. It is designed for brands that want to stay relevant and visible in the age of AI, ensuring they are among the top results when customers ask AI questions. The USP is the ability to "own the new front page of the internet" by being optimized for AI search. The ad addresses the purchase barrier of outdated SEO practices by positioning GEO as the solution to avoid falling off and missing out on potential customers. # Visual style The ad has a polished, professional aesthetic with a clean and well-lit environment. The editing style is static, with no cuts or transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with the speaker delivering information at a steady rate. The audio-visual sync is smooth, with the text overlays timed to the speaker's lines. # Hooks Spoken: 00:00-00:04 More than half of consumers now ask AI, like ChatGPT, when they're making a purchase decision. Text overlay: HALF OF / NOW ASK AI / LIKE CHATGPT / DECISION Visual: 00:00–00:04: A man is sitting at a desk in front of a shelf. The shelf is decorated with various items, including a trophy, a license plate that reads "HAWKE", and a framed picture. The man is wearing a white long-sleeve shirt and a white baseball cap with a red logo. He has a microphone clipped to his shirt. He is looking directly at the camera and speaking. To the left of the man is a globe. To the right of the man is a white mug with the Hawke Media logo on it. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that traditional SEO is no longer sufficient in the age of AI, leading to brands falling off and not getting those customers. # Value propositions - GEO allows you to own the new front page of the internet by optimizing your company to show up when customers go to AI and ask questions. # Benefits - Own the new front page of the internet. # Features - GEO (Generative Engine Optimization): Optimizing your company to show up when customers go to AI and ask questions. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is told from the brand's perspective, with the speaker representing Hawke Media and promoting their services. # Storyline - 00:00–00:04 More than half of consumers now ask AI, like ChatGPT, when they're making a purchase decision. - 00:00–00:04 This statement is presented from the brand's perspective, highlighting a shift in consumer behavior towards using AI for purchase decisions. The intention is to establish the relevance of AI in the customer journey and set the stage for the brand's solution. - 00:04–00:12 Which means the fact that most brands are still just doing SEO is a great way to fall off and not actually get those customers. - 00:04–00:12 This is a continuation of the brand's perspective, emphasizing the inadequacy of traditional SEO in the current landscape. The message is intended to create a sense of urgency and highlight the risk of sticking to outdated practices. - 00:12–00:18 So now we have what's called GEO, and what it is is optimizing your company to show up when they go to AI and ask questions. - 00:12–00:18 The brand introduces its solution, GEO, positioning it as the answer to the problem of outdated SEO. The intention is to present GEO as a modern, effective way to stay visible and relevant in the age of AI. - 00:18–00:22 And we're helping brands do it and own the new front page of the internet. - 00:18–00:22 The brand concludes by reinforcing its role as a facilitator, helping brands implement GEO and achieve online visibility. The message is intended to instill confidence in the brand's ability to deliver results and position them as a leader in the field.

# Ad summary The ad features Emily Hickey, Co-founder and CEO of Motion, explaining why marketing is the 'superpower' for business success. She emphasizes that without effective marketing, even great products will fail to reach their audience. Through a mix of direct address, conceptual visuals, and screen recordings of the Motion platform, the ad showcases how Motion provides real-time creative testing insights, predictability, and a 'playbook' for marketers. It highlights the tool's ability to help users understand what's working, what's not, and how to scale successful ads, culminating in an offer for a free trial. # Brand positioning The brand, Motion, is presented as an essential, high-performance, and innovative marketing tool. It aims to occupy the mind-space of marketers as the 'superpower' that makes product development valuable and visible. The brand aligns with values of efficiency, data-driven decision-making, and professional advancement, positioning itself as a solution that provides 'insights from creative testing in real time' and helps marketers 'understand what's working and what's not' with 'speed' and 'predictability.' It pushes against the norm of trial-and-error marketing, suggesting that without a tool like Motion, even great products are 'just sort of a tree in the woods.' The brand positioning is highly functional, emphasizing performance, actionable insights, and strategic advantage, while also tapping into the emotional desire for career advancement and success for marketers. # Product The product, Motion, is described as a marketing tool designed to provide real-time creative testing insights to marketers. It works by analyzing ad performance data, helping users understand which creative elements are succeeding ('what's working') and which are failing ('what's not'), and how to 'build on a hit ad.' It enables marketers to gain 'insights and a playbook' that can be applied to 'create predictability' and 'press a button and acquire customers.' The product appears to be a software platform with dashboards displaying ad spend, performance metrics (like cost per app signup, event registration, CTR), and creative examples (thumbnails of ads). It allows users to track 'Performance shifts' such as 'Scaling,' 'Declining,' and 'Newly launched' ads. The ad highlights its utility for marketing professionals, empowering them to make data-driven decisions and achieve consistent results. A key USP is its ability to provide these insights and predictability with 'speed,' which is 'really really critical.' The ad also implies an AI-driven component through the phrase 'Generate a report of this month's top ads.' The product is for marketers who want to optimize their ad spend, improve creative performance, and acquire customers more effectively and predictably. No purchase barriers are explicitly addressed, but the tool implicitly overcomes the barrier of guesswork in creative testing. # Visual style The ad employs a hybrid visual style, blending polished commercial aesthetics with elements that mimic native social media content and product demonstration screen recordings. The editing rhythm is relatively quick, featuring jump cuts between Emily Hickey speaking and screen recordings/text overlays. The production quality is high-end for the CEO segments, with good lighting and clear audio, while the screen recordings are clean and functional. The quick transitions between Emily, stock footage, and screen recordings contribute to a fast pacing. Audio-visual sync is evident, with text overlays and visual cues appearing precisely as Emily Hickey speaks relevant phrases, enhancing clarity and impact. The recurring visual motif is the use of purple and blue backgrounds for text overlays and product branding, creating a cohesive brand identity. # Hooks Spoken: What I've learned in my career is that marketing is the superpower. Text overlay: What I've learned / is / that marketing is the super power Visual: A medium shot of a woman (Emily Hickey) with blonde hair, wearing a black top and a white collared shirt underneath, and glasses hanging from her neck. She sits on a textured, light-colored fluffy chair or cushion against a dark gray wall. Her left arm is resting on the armrest, her right hand is casually placed in front of her. The shot is framed with rounded corners, and the background is a solid purple. / A long shot of a young, fair-skinned woman with light brown hair tied in a ponytail, wearing a light brown hooded sweatshirt and blue jeans. She is seated at a wooden desk with a desktop computer, typing on a keyboard. The desk has drawers and shelves with books and a white insulated water bottle. The setting is a garage with exposed wooden beams, shelves filled with boxes, and bicycles hanging on the wall. The camera is stationary and angled slightly from above, looking into the garage from a doorway. # Funnel stage Consideration # Pain points The central pain point is the failure of good products to succeed in the market due to a lack of effective marketing. This is highlighted by the statement: "You can sit in the garage and build product all day long, but if you don't know how to bring it to market, it's just sort of a tree in the woods without a marketing tool. Something simply doesn't exist." # Value propositions - Marketing is the superpower (emphasizes the power and necessity of marketing) - Without marketing, a product 'simply doesn't exist' (underscores critical need for the tool) - Motion helps 'top performing agencies on Meta' (implies high effectiveness and industry recognition) - Having 'insights from creative testing in real time' (value of immediate, data-driven decisions) - Being able to 'understand what's working and what's not' and 'build on a hit ad' (value of optimization and scalability) - Give yourself 'insights and a playbook' (value of structured, actionable guidance) - Ability to 'create predictability' and 'acquire customers' (value of consistent, measurable results) - If Motion didn't exist, there'd be a 'decent sized revolt' (humorously implies indispensable value and user loyalty) # Benefits - make marketing the superpower - bring product to market - create predictability - press a button and acquire customers - speed is really really critical # Features - creative testing system - insights from creative testing in real time - understand what's working and what's not - build on a hit ad - insights and a playbook - Messaging angles (Proven strategies like 'Personal & career growth', 'Events & education', 'Competitive advantage (ai divide)') - ability to generate reports ('Generate a report of this month's top ads') - performance shifts (Scaling, Declining, Newly launched) # Call to action Try Motion for FREE # Social proof - We are very proud to be one of the top performing agencies on Meta. # Point of view - Brand 30% – This POV is communicated through the formal introduction of the CEO, the official product demonstrations, and the direct, assertive claims about the product's necessity and effectiveness. - Expert 60% – This POV is communicated through Emily Hickey's direct address, her confident tone, her sharing of industry insights ('marketing is the superpower'), and her role as Co-founder and CEO. The deep dive into marketing strategy and the tool's capabilities also come from an expert stance. - Customer 10% – This POV is communicated through the brief inclusion of user-generated content (man in glasses) and the glimpses of e-commerce pages with reviews and product usage, even though it's still mediated through the brand's presentation. # Storyline - 00:00–00:05 The ad opens with Emily Hickey, Co-founder and CEO of Motion, speaking directly to the camera, declaring that 'marketing is the superpower.' This sets an authoritative and informative tone, immediately positioning marketing as critical for business success and hinting at the brand's expertise. The perspective is that of an expert sharing a fundamental truth. - 00:03–00:06 A quick cut shows a young woman diligently working on a computer in a garage office, with tools and bikes in the background. This visual illustrates the spoken point about being able to 'sit in a garage and build product,' adding a relatable, entrepreneurial visual to the CEO's conceptual statement. The message conveyed is that product creation alone isn't enough, connecting to the subsequent point about market access. - 00:05–00:07 Emily Hickey returns, continuing her thought, explaining that without knowing 'how to bring it to market,' a product remains unseen. Her direct address reinforces the importance of marketing. The shift between the concrete visual and her direct commentary maintains a clear, instructive narrative. - 00:07–00:08 A shot of tall trees in a forest is shown. This visually represents the metaphor of a product being 'just sort of a tree in the woods,' emphasizing obscurity without proper marketing. The message highlights the consequence of neglecting market strategy. - 00:08–00:09 A full-screen text overlay on a purple background reads 'WITHOUT MARKETING.' This stark text amplifies the previous visual and spoken statement, creating a moment of dramatic emphasis on the void marketing fills. The brand's perspective is reinforced, underscoring the necessity of their solution. - 00:09–00:10 A full-screen text overlay on a blue background reads 'SIMPLY.' This serves as a transition, building anticipation for the conclusion of the thought. - 00:10–00:12 A full-screen text overlay on a purple background reads 'DOESN'T EXIST.' This completes the thought, stating emphatically that without marketing, a product effectively doesn't exist, driving home the critical role Motion aims to play. The rapid text sequence creates a sense of urgency and reinforces the brand's strong belief in its value. - 00:12–00:13 Emily Hickey is introduced with her name and title via text overlays and a professional black-and-white headshot. This formally establishes her as the credible expert and co-founder, lending authority to the brand's message. - 00:13–00:15 Her title is expanded to 'CO-FOUNDER AND CEO,' with her partially obscured by the text and a blue bar. This further solidifies her position and reinforces the brand's leadership. - 00:15–00:16 The text 'CHIEF DETECTIVE' appears on a blue background, offering a playful yet serious metaphor for the insights and investigative nature of marketing data that Motion provides. This transition adds a touch of personality while still aligning with the brand's focus on uncovering truths. - 00:16–00:17 A screen recording shows an e-commerce page for 'Cameron Diaz's Favorite Wine' (Avaline) with multiple wine bottles. A text overlay stating 'We are very' appears. This shifts to demonstrating real-world applications and clients, serving as social proof or examples of products that need marketing. The voiceover starts a sentence that will be completed by the next shot. - 00:17–00:18 A screen recording of a woman holding small round product containers is shown, overlaid on an e-commerce page for 'VERSED' eye balm, featuring '319 Reviews' and a price of '$17.99.' The text overlay completes the sentence: 'proud to be.' This continues the idea of showing examples of products or brands, suggesting they are clients or examples of businesses that benefit from Motion. - 00:18–00:19 The screen recording transitions to show another part of the VERSED eye balm page, with a review. The text overlay 'top performing' appears. This reinforces the idea of successful products, implying Motion's role in their success. - 00:19–00:20 A screen recording displays a pet product page ('Wag About Us') with images of dogs and customer reviews (e.g., 'Works well with my dog'). The text overlay 'agencies' appears. This broadens the scope, indicating that Motion works with top-performing agencies, not just individual brands, further boosting its credibility. - 00:20–00:21 The text 'TOP AGENCIES ON Meta' appears on a blue background, transitioning from the pet product examples. This explicitly states the brand's domain (Meta ads) and its high standing within it, directly referencing its target platform and competitive advantage. - 00:21–00:22 A user-generated content (UGC) style video shows a man with glasses and a beanie walking in the snow. He states, 'If you're looking for a pair of glasses.' This is a quick example of a common ad type found on Meta, demonstrating the kind of creative content that Motion helps optimize. - 00:22–00:23 The Motion logo and text 'When Motion came to market' appear on a purple background. This marks a turning point, introducing the product itself and its impact. The tone shifts to one of self-promotion and significance. - 00:22–00:23 Emily Hickey reappears, stating 'it was a really good day.' This personalizes the brand's launch and highlights its positive reception and impact. Her direct, sincere tone conveys confidence. - 00:23–00:26 A screen recording shows a performance marketing dashboard with bar charts depicting ad spend and engagement metrics (e.g., 'CA$8,880'). A black bubble with text 'Because having' appears. This visually demonstrates the complex data marketers deal with and implies how Motion simplifies it. - 00:26–00:27 The screen recording continues, showing a table of app signup costs and conversions. The black bubble with text 'insights from creative testing' appears, explaining the core value proposition of Motion. This directly links the visual data to the solution. - 00:27–00:28 The screen recording progresses to show more detailed performance metrics and ad thumbnails, including 'Spend,' 'Cost per Event Registration,' etc. The black bubble with text 'in real time.' appears, emphasizing the immediacy and relevance of Motion's data. - 00:28–00:30 The screen recording shows a 'Performance shifts' section with categories like 'Scaling,' 'Declining,' 'Newly launched,' and thumbnails of various ads. A black bubble with text 'Being able to understand what's working and what's not. How to build on a hit ad.' appears. This demonstrates the actionable insights Motion provides, directly addressing key challenges for marketers. - 00:30–00:31 A dynamic purple background with white radial lines and the text 'SPEED' appears. This dramatic visual and text emphasize a key benefit of Motion: its efficiency in delivering insights. - 00:31–00:32 The text changes to 'is really really CRITICAL' on the same dynamic background. This reinforces the importance of the speed benefit, implying Motion delivers on this crucial aspect. - 00:32–00:34 Emily Hickey is back, gesturing with her hands as she explains, 'When you implement a creative testing system.' Her body language conveys a sense of explaining a process. This sets up the logical next step: how Motion empowers users. - 00:34–00:35 A screen recording shows a dashboard section labeled 'Messaging angles,' with various proven strategies listed (e.g., 'Personal & career growth,' 'Events & education'). A black bubble with text 'You give yourself' appears. This highlights how Motion provides a structured approach to creative testing. - 00:35–00:36 The screen recording scrolls down to reveal more 'Messaging angles,' including 'Competitive advantage (ai divide).' The black bubble with text 'insights and a playbook' appears. This reinforces the idea that Motion offers a strategic guide for marketers. - 00:36–00:38 The screen recording shows a different part of the dashboard, where a user types into a 'Ask anything' search bar, inputting 'Generate a.' The black bubble with text 'that you can then apply to create' appears. This demonstrates the interactive, AI-powered nature of Motion, showing a user actively querying the system. - 00:38–00:41 The user continues typing 'report of this month's top ads.' The black bubble with text 'predictability and to be able to press a button' appears, highlighting the desired outcome of Motion: predictable results and ease of use. - 00:41–00:42 The mouse cursor clicks an 'up arrow' button. The black bubble with text 'and acquire customers.' appears, linking the action of using the tool directly to the ultimate goal of customer acquisition. - 00:43–00:45 Emily Hickey is shown, looking slightly somber, as she says, 'If Motion suddenly didn't exist.' This creates a hypothetical scenario to underscore the product's indispensable nature, building a sense of scarcity or loss. - 00:46–00:48 Emily Hickey continues, stating, 'we'd probably have a decent sized revolt on our hand.' This humorous and exaggerated statement emphasizes how critical Motion has become to its users, implying strong customer loyalty and product dependency. - 00:48–00:49 The Motion logo appears on a light purple gradient background, followed by a call-to-action button. This is the ultimate call to action, clearly presenting the brand name and inviting users to engage. - 00:49–00:50 The call-to-action button text 'Try Motion for FREE' appears. This provides a clear, no-risk offer for prospective users.

# Ad summary This ad features the founder of Cadence brand talking about how he wanted to change the sports drink category. The founder then goes on to list out the features and benefits of Cadence, mentioning that it is a cleaner drink, that is better for you and backed in performance formulations. # Brand positioning Cadence is positioned as a modern sports hydration brand that goes against the norms of traditional sports drinks that are built for marketing rather than performance. The brand aligns with a health-conscious and performance-driven lifestyle, emphasizing science-backed formulas for everyday movement. Cadence aims to occupy the space of a cleaner, better-for-you sports drink option, focusing on high sodium content, no sugar, and no artificial ingredients. It presents itself as a brand that is deeply rooted in sports and genuinely caters to the needs of the modern athlete, irrespective of their specific goals. # Product Cadence is a sports hydration drink formulated with 500mg of sodium and is built for everyday movement. The drink contains no sugar and no artificial ingredients. The product is presented as a science-backed formula that is truly better for you. It is designed for use pre, post, or during workouts, or throughout the day, ensuring optimal hydration for athletes and active individuals. Cadence addresses the need for a cleaner, more effective sports drink that is based on performance formulations, promoting it as a healthy alternative to traditional, sugary, artificially flavored options. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots. The production quality is high, providing a clean and professional look. The pacing is consistent, with a moderate BPM. Audio-visual sync is maintained with cuts timed to music beats and voiceover lines. # Hooks Spoken: You know, I think sports drinks, as we know, are broken. [casual] Text overlay: You know, I think sports / drinks, as we know, are broken. Visual: 00:00–00:00 A close-up shot shows a fair-skinned man with dark hair drinking from a white can with a dark logo while sitting outside, surrounded by tropical plants. The camera is stationary and focuses on his face as he takes a sip. He is wearing a dark t-shirt and a wedding ring on his left hand. / 00:00–00:02 The camera angle shifts to a medium close-up of the same man speaking directly to the camera while sitting in front of green tropical plants. He is wearing a black t-shirt with the word 'CADENCE PERFORMANCE TEAM' in a white collegiate-style font. He has short dark hair, a stubbly beard, and several tattoos on his left forearm. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of existing sports drinks being built for marketing, not performance, and containing sugary, artificially flavored water. # Value propositions - The drink has 500mg of sodium, so it will help your hydration. - The drink has no sugar, so it will be better for you. - The drink has no artificial ingredients, so it is truly better for you. # Benefits - Truly better for you - Cleaner drink - Better for you drink - Backed in performance formulations # Features - 500mg of sodium - No sugar - No artificial # Call to action None used. # Social proof - None used # Point of view - Brand 100% – The entire ad is told from the brand's perspective, delivered by the founder and through visuals showcasing the product and its benefits. # Storyline - 00:00–00:12 The founder of Cadence states that most sports drinks are broken because they are built for marketing and not performance, which is conveyed through a candid, direct-to-camera delivery style. He also calls out the competitors for being artificially flavored and sugary water and that has no grounding in sports. - 00:12–00:22 The founder then states that he wanted to change that by building a new category of modern sports hydration and what that means to the Cadence brand. This is conveyed through a candid, direct-to-camera delivery style, where he speaks directly to the audience. The intent is to establish the brand's mission and point of differentiation. - 00:22–00:28 The founder explains the features of the drink; 500mg of sodium, no sugar, and no artificial sweeteners. - 00:28–00:39 The founder talks about the consumer and what is most important to them when creating this drink, conveying a sense of dedication to the customer. - 00:39–00:49 The founder claims that Cadence can be a part of the athletes journey through hydration, conveying the intention to show how the product is meant to be used. - 00:49–00:57 The founder summarizes that Cadence is a cleaner drink, better for you, and all backed in performance formulations.

# Ad summary A portrait artist shares how she uses Wix to manage her business. # Brand positioning Wix is presented as a user-friendly website builder that empowers small business owners to create a professional online presence. The brand is positioned as a tool that simplifies website management, allowing users to showcase their work, connect with customers, and manage their business independently. Wix aims to occupy the space of accessible and comprehensive website solutions, promoting values of independence, professionalism, and ease of use. The brand pushes against the need for coding or technical expertise, offering a functional solution for entrepreneurs seeking to elevate their business. # Product Wix is a website builder that allows users to create and manage their own websites without needing coding skills. It is designed for individuals and small business owners who want to establish an online presence to showcase their work, connect with customers, and manage their business independently. The platform offers features such as professional website templates, easy online showcasing of work, direct order acceptance, independent management and modification capabilities, mobile optimization, social media integration, integrated SEO tools, and booking tools. Wix addresses the purchase barriers of technical complexity and the need for coding skills, offering a user-friendly solution that enables users to create a professional website and manage their business efficiently. # Visual style The ad has a clean and professional aesthetic, with a focus on showcasing the artist's work and the Wix platform. The editing style includes quick cuts between the artist, her drawings, and the Wix website interface. The production quality is polished, giving the ad a professional commercial feel. The pacing is moderate, with cuts timed to the voiceover. # Hooks Spoken: Anfang 2023 habe ich mich als Portraitzeichnerin selbstständig gemacht. Text overlay: 00:00–00:03 Anfang 2023 habe ich mich als Portraitzeichnerin selbstständig gemacht. Ich zeige dir wie ich mein Business mit einer Webseite von WIX auf ein neues Level bringen konnte. Visual: 00:00–00:03 Close-up shot of a detailed black and white portrait drawing of a horse's head. The drawing is set against a plain white background. The camera is stationary, focusing on the intricate details of the artwork. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of small business owners needing a professional online presence but lacking the technical skills or time to build and manage a website. The artist states, "Ich zeige dir wie ich mein Business mit einer Webseite von WIX auf ein neues Level bringen konnte," implying that Wix solves the problem of creating a professional website without needing coding skills or technical expertise. # Value propositions - Professional website: Showcase drawings online and accept orders directly. - Independent management: Control and flexibility to manage and change everything on the website. - Mobile optimization: Website looks great on any device. - Social media integration: Directly link social media channels without programming. - Integrated SEO and booking tool: Potential customers can find you more easily on the internet. - Time savings: Save time and fully concentrate on art. # Benefits - Easily show drawings online - Accept orders directly - Independently manage and change everything - Website always looks great on laptop or mobile - Directly link social media channels without programming - Potential customers can find you more easily on the internet - Save time and fully concentrate on art # Features - Professional website templates - Easy online showcasing of work - Direct order acceptance - Independent management and modification - Mobile optimization - Social media integration - Integrated SEO tools - Booking tool # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a portrait artist who is a Wix customer, sharing her personal experience and the benefits she has gained from using the platform. # Storyline - 00:00–00:07 00:00–00:07 The video begins with a close-up of a horse portrait drawing, then transitions to the artist at her desk. She introduces herself as a portrait artist who became self-employed in early 2023. She states that she will show how she was able to bring her business to a new level with a website from Wix. This is from the artist's perspective, introducing her story and the value proposition of using Wix to enhance her business. - 00:07–00:12 00:07–00:12 The artist states that with her professional website, she can easily show her drawings online and accept orders directly. The perspective is from the artist, highlighting the functional benefits of using Wix for her business. - 00:13–00:15 00:13–00:15 The artist adds that she can independently manage and change everything on her website. The perspective is from the artist, emphasizing the control and flexibility Wix provides. - 00:16–00:22 00:16–00:22 The artist states that her website always looks great, whether on a laptop or a mobile phone. She also mentions that she can directly link her social media channels without needing to know how to program. The perspective is from the artist, highlighting the ease of use and professional appearance of Wix websites across different devices and platforms. - 00:23–00:28 00:23–00:28 The artist mentions that she loves the integrated SEO and booking tool, which helps potential customers find her more easily on the internet. The perspective is from the artist, emphasizing the marketing and customer acquisition benefits of using Wix. - 00:29–00:33 00:29–00:33 The artist concludes that her Wix website is her business card, allowing her to save time and fully concentrate on her art. The perspective is from the artist, summarizing the overall value of Wix in supporting her artistic business.

# Ad summary This ad for Dr. Barbara Sturm The Peptide Serum emphasizes the scientific research behind the product and the peptide's ability to stimulate collagen production for anti-aging benefits. # Brand positioning Dr. Barbara Sturm is presented as a brand rooted in scientific research and clinical validation. The brand aims to occupy the space of luxury skincare that delivers tangible results. With its focus on collagen and elastin preservation, the brand aligns with a lifestyle that prioritizes proactive anti-aging. The ad's laboratory setting and clinical language deviate from the norms of beauty marketing. Positioning is functional and emotional, promising both visible improvements and a sense of confidence in the product's efficacy. There is a clear brand identity, but the product, The Peptide Serum, is differentiated as protecting collagen and elastin. # Product The Peptide Serum by Dr. Barbara Sturm is a skincare product formulated to unlock the skin's potential by preserving collagen and elastin and visibly slowing skin aging. The ad highlights that the product contains peptides. The serum is presented for individuals concerned with aging and maintaining skin's youthfulness. USPs highlighted are collagen preservation, elastin protection, and visible anti-aging effects. The ad addresses the purchase barrier of efficacy by stating, "clinically proven." # Visual style The ad features a mix of polished, commercial-style shots and close-ups, lending a scientific and luxurious feel. The editing style includes quick cuts and smooth transitions, maintaining a steady pace. The production quality is high-end, supporting the brand's positioning. The color palette is mostly muted, with occasional pops of color in the skin tones. The pacing is consistent throughout, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:03: Female 1: A single drop under the microscope. Text overlay: 00:00–00:03: DR. BARBARA / 00:00–00:03: STURM Visual: 00:00–00:01: A white dropper is being held over a white countertop, next to a white bottle with black text labeled DR. BARBARA STURM MOLECULAR COSMETICS THE PEPTIDE SERUM MADE IN GERMANY. The background is blurred and consists of lab equipment. The lighting is bright and diffused. The bottle has a glossy texture. / 00:01–00:02: A medium shot shows Dr. Barbara Sturm, a fair-skinned woman in her 50s with short blonde hair. She is wearing a white lab coat over a white turtleneck sweater, as well as jewelry. She is holding a bottle of the peptide serum and looking down. The background includes a microscope. / 00:02–00:03: The camera zooms in on a person's eye, filling the frame. The skin is light-skinned and the eye has a blue iris. The shot is slightly blurred. # Funnel stage Middle of funnel (Consideration): The ad educates the viewer on the product's science and benefits, aiming to persuade them with logic and validation. # Pain points The ad implies that aging skin is a concern that can be addressed through collagen preservation: "Visibly slow skin aging." # Value propositions - The Peptide Serum: The serum that preserves collagen # Benefits - Unlock the skin's potential - Visibly slow skin aging # Features - Peptides - Collagen preservation - Elastin protection - Clinically proven # Call to action None used. # Social proof - "Clinically proven" implies external validation of the product's efficacy. # Point of view - Brand 85% – The ad is told from the official voice of the brand, featuring clinical claims and showcasing the product's benefits. - Expert 15% – Dr. Barbara Sturm is shown in a lab environment, lending credibility and expertise to the product's claims. # Storyline - 00:00–00:02 00:00–00:02: The ad begins with a close-up of a white dropper and bottle of Dr. Barbara Sturm The Peptide Serum, followed by a shot of Dr. Barbara Sturm in a lab coat. This sets a professional tone and introduces the product and the brand's founder. - 00:02–00:03 00:02–00:03: The camera zooms in on an eye as if seen through a microscope. This transition visually represents the microscopic properties of the ingredients. The viewer experiences the scientific aspect of the product from an exploratory perspective. - 00:03–00:06 00:03–00:06: A birds-eye view shows people walking in a courtyard, intercut with a close-up of a woman’s face, indicating diverse use cases of the product. This visual establishes peptides and their purpose in unlocking the skin's potential. - 00:06–00:11 00:06–00:11: Close-ups of different people's faces are presented, alongside images of people lounging, conveying the message of preserving collagen and elastin and slowing skin aging. The audience experiences the benefits of the product from the user's perspective. - 00:11–00:15 00:11–00:15: Close-ups of skin, followed by a microscopic view of an eye, are shown next to Dr. Barbara Sturm in the lab. The brand is sharing that the serum preserves collagen. The voiceover supports the visual by stating that the product is clinically proven and powered by peptides. - 00:15–00:17 00:15–00:17: The final shot shows Dr. Barbara Sturm’s laboratory with a view of the product and the brand name, reinforcing the scientific approach.

# Ad summary This ad features an interview with Bryan Miles, Co-founder of Miles AG. He discusses the importance of delegating results rather than tasks to allow freedom of employees and team members to get the work done effectively and quickly. # Brand positioning The ad does not explicitly state any product or service. However, it promotes a thought-leadership approach, suggesting that leaders focus on the bigger picture (the result) rather than micromanaging tasks. This is intended to convey trust, empower employees and get results more quickly. # Product This ad does not feature a product. It promotes a leadership idea for how to empower employees to get things done more effectively and efficiently. # Visual style The ad features a simple and informative aesthetic. The initial shot shows an interview of Bryan Miles in front of plants. The text overlay is a clean, sans-serif font. The ad focuses on delivering Bryan's message directly and clearly. # Hooks Spoken: 00:00–00:05 Bryan Miles: What you have leaders or people in your organization, we've always said you want to delegate the result not the task. So, Text overlay: 00:00–00:05 Bryan Miles / 00:00–00:05 Co-founders of Miles AG Visual: 00:00–00:05 The frame shows a close up of Bryan Miles who is a middle-aged man with graying hair and a trimmed gray beard. He is wearing a white hoodie under a gray blazer. The background is blurry and appears to be a plant. # Funnel stage Middle of funnel (Consideration) # Pain points Many times leaders micromanage their employees and team members and get in the way of results. The frustration is having the lack of freedom to get the job done. # Value propositions - Giving freedom to employees and team members to get the result more efficiently is preferred. # Benefits - Allows team members freedom to get the result more efficiently. # Features - Leaders should delegate results, not tasks. # Call to action None used. # Social proof - None used. # Point of view - Expert 100% – A leadership expert shares advice to leaders to get results. # Storyline - 00:00–00:05 Bryan Miles shares his insight on leadership. - 00:05–00:13 Bryan suggests that leaders should delegate results, not tasks. - 00:13–00:19 Leaders who focus on delegating tasks can be inefficient. - 00:19–00:35 Giving freedom to employees and team members to get the result more efficiently is preferred. - 00:35–00:38 The ad concludes with the sponsor's logo, The Signal Podcast with Terry Rice Presented by Fiverr.

# Ad summary Neil Patel's ad for his digital marketing agency, NP Digital. The ad shows his life story from when he was a kid to now. He discusses his company and what he does to help companies generate revenue through digital marketing. The ad presents him as a digital marketing expert and offers a step-by-step system for growing website traffic. # Brand positioning NP Digital is presented as a premier digital marketing agency founded by Neil Patel, a world-renowned SEO expert. The brand aims to occupy the space of a top-tier, results-driven marketing partner, emphasizing expertise, proven success, and a commitment to client growth. NP Digital positions itself as a solution for companies seeking to maximize revenue through effective digital marketing strategies. The agency offers personalized service and expertise, promising a clear, step-by-step system for enhancing website traffic and overall business growth. The brand positioning blends functional expertise with a personal touch. # Product NP Digital is a digital marketing agency focused on helping companies generate more revenue. The agency offers a comprehensive service to blow up website traffic this year. NP Digital's focus on a step-by-step system shows that it aims to provide a clear, structured approach that helps clients. The founder's claim of helping companies such as Amazon, NBC, GM, and HP grow their revenue creates a powerful USP, demonstrating its ability to deliver tangible results for businesses of all sizes. # Visual style The ad blends a polished commercial feel with elements of UGC, creating a hybrid style that aims to build trust and credibility. The editing style combines quick cuts with static shots, maintaining a consistent pace. The production quality is high-end, which supports the intended tone of expertise and authority. There are recurring stylistic patterns, such as showcasing Neil Patel in various settings (stage, podcast studio, social media videos) to emphasize his reach and versatility. The pacing is fast, with cuts timed to music beats and voiceover lines, creating an engaging rhythm. # Hooks Spoken: My name is Neil Patel. Text overlay: 00:00–00:01 NEIL PATEL Visual: 00:00–00:01 A man with a shaved head stands on stage, wearing a white, long-sleeved button-up shirt. He has brown skin and is around 30–40 years old. The background is split between orange and light blue. The text overlay says "NEIL PATEL." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of businesses struggling to generate revenue through digital marketing. The ad shows them struggling to grow their website's traffic. # Value propositions - Step-by-step system: The agency offers a structured, clear process that helps businesses of all sizes boost their website traffic. # Benefits - Generate more revenue through digital marketing - Grow their business and traffic # Features - Step-by-step system for blowing up your website traffic this year # Call to action None used. # Social proof - "One of the rockstars in marketing" – Female 1 - NP Digital Ranks No. 21 on Inc. 5000's 2021 List of America's Fastest-Growing Private Companies - Helped companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. # Point of view - Brand 100% – The entire ad is told from the brand's point of view, with the brand explaining its background, goals, and accomplishments. # Storyline - 00:00–00:00 A man introduces himself as Neil Patel. - 00:00–00:08 00:00–00:08 The ad shows his name across multiple media while also sharing quotes from others calling him a rockstar in marketing. This is intended to convey that he is a reputable person and expert in digital marketing. This is conveyed by the authoritative quotes, the official way the introduction is presented, and the positive words associated with his name. - 00:08–00:12 00:08–00:12 A picture of him when he was younger is shown, followed by a scene of some of his company's awards. This is used to show his history and show his company's accomplishments. The tone is serious to help build his company's trust. - 00:12–00:16 00:12–00:16 A statement is made that if he could do this at 16, anyone can. This is used to encourage the audience to use his company. The tone is serious but slightly encouraging. - 00:16–00:18 00:16–00:18 The man discusses his company and how he helps companies generate more revenue through digital marketing. The intention is to explain to viewers what his company does. The tone is serious, and he speaks as an expert in the field. - 00:18–00:23 00:18–00:23 He states that he has an audience of millions of followers across social media. The intention is to persuade the audience to use his company by showing all his followers across media. The tone is confident, showing he is an expert. - 00:23–00:28 00:23–00:28 The man continues to discuss the product and things like ads grader, Ubersuggest, and Answer The Public. The intention is to tell the audience about some of the products he has and what he can do for them. The tone is instructional and serious. - 00:28–00:32 00:28–00:32 He starts talking about giving things away for free when emailing. The intention is to persuade the audience by showing all the things they can get for free when emailing. - 00:32–00:45 00:32–00:45 The man continues to speak. He says people don't want his courses; they would rather pay him to do the marketing for them. The intention is to explain why he started another agency called NP Digital. The tone is serious and authoritative. - 00:45–00:49 00:45–00:49 He talks about sharing his step-by-step system for blowing up your website traffic this year. The intention is to show viewers what to expect when using the product. The tone is enthusiastic. - 00:49–00:55 00:49–00:55 A question is asked, "What drives you?" He responds by saying he enjoys helping people grow their businesses and traffic.

# Ad summary In this ad, Alex Hormozi introduces ACQ AI, emphasizing its origins in his consulting practice and its potential to assist business owners. He mentions the AI's training on 50,000+ hours of consulting, access to advisors, and the loneliness that entrepreneurs can face without outside input. The ad is geared towards business owners looking for guidance and growth strategies. # Brand positioning Acquisition.com, led by Alex Hormozi, positions itself as a provider of high-level business advisory services, offering expertise and proven playbooks to accelerate growth for million-dollar-plus businesses. The brand promotes a results-oriented approach, focusing on alpha generation and faster growth, and targets business owners seeking practical, actionable advice, drawing from extensive consulting experience. By offering access to its advisors and a library of resources, Acquisition.com aims to fill a gap for entrepreneurs who may feel isolated or lack external perspectives, setting itself apart by providing legitimate, proven strategies. # Product ACQ AI is positioned as a tool designed for $1M+ business owners, offering access to an AI trained on 50,000+ hours of consulting. It includes all the playbooks that Acquisition.com gives to portfolio companies, which is all the things that they do to install in the business to ultimately drive alpha or get them to grow faster. Access to the business advisors can also be granted, if requested, for people to ask direct questions, and the AI helps to provide business owners who feel lonely in their path to the next level with outside eyes. # Visual style The ad features a straightforward, direct-to-camera approach with a mix of close-up shots and footage from business seminars. It blends polished visuals with a raw, unedited feel, creating a hybrid aesthetic that balances professionalism with accessibility. Pacing remains relatively consistent at around 20 cuts per minute, with cuts timed to voiceover lines. # Hooks Spoken: So one of my old favorite old tales was Merlin could know everyone else's futures except for his own. Text overlay: SO ONE OF MY OLD FAVORITE OLD TALES WAS / MERLIN COULD KNOW EVERYONE ELSE'S FUTURES Visual: 00:00–00:04: The shot is a medium close-up of Alex Hormozi from the chest up, centered against a dark gray background. He is fair-skinned with a dark brown beard and long curly dark brown hair, wearing a white V-neck t-shirt underneath a green and black plaid flannel shirt. He is wearing a black trucker hat. He is speaking directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points Business owners are stuck in their own business and can't see what needs to be improved. “But they don't see it because they're in it.” # Value propositions - The AI tool and access to advisors will help business owners grow faster - The AI tool and access to advisors will help business owners drive alpha # Benefits - Access to our advisors at a certain level - Drive alpha - Get them to grow faster # Features - AI trained on 50,000+ hours of consulting - All the playbooks that we give to our portfolio companies # Call to action You can click the link # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, featuring Alex Hormozi as the voice of the brand promoting ACQ AI. # Storyline - 00:00–00:04 The ad begins with Alex Hormozi introducing a tale about Merlin, who can see everyone else's future but his own. - 00:04–00:11 Alex draws an analogy to business owners who can see problems in other businesses but struggle to see their own. This sets up the pain point that ACQ AI aims to address. - 00:11–00:17 Alex transitions to introducing ACQ AI and explains that is a way to help facilitate breakthroughs for business owners. - 00:17–00:36 Alex explains that the AI is designed to get $1M+ business owners to the next level by providing resources. - 00:36–00:46 Alex mentions that users can also get access to his advisors and ask direct questions. - 00:46–00:55 The ad acknowledges the pain point of entrepreneurs feeling lonely and the need for outside perspectives. - 00:55–01:01 The ad concludes by inviting viewers to click the link if they're interested, and if not, Hormozi states he still appreciates them.

# Ad summary This video features a male creator answering common questions about Buoy's Rainforest Defense Mist. He demonstrates its various uses, including oral and facial application, and even as a fruit/vegetable wash. The ad highlights the product's benefits for oral microbiome, gum health, immune support, and skin health, backed by scientific testing and customer testimonials. It also briefly introduces other Buoy Rainforest Wild Foods products and offers a risk-free trial. # Brand positioning Buoy positions itself as a health and wellness brand focused on natural, wild-sourced superfoods, specifically from rainforests. The brand emphasizes scientific validation and efficacy, particularly for internal health (oral and gut microbiome, immune support) but also extends to external applications like skin health. It aims to occupy a space that combines natural ingredients with rigorous testing, suggesting a premium, trustworthy, and innovative approach to health. The tone is informative and confident, with a hint of casualness through the creator's delivery. The brand pushes against the norm of single-use products by highlighting the versatility of its mist, suggesting a holistic approach to well-being. Its positioning is both functional (scientific testing, specific health benefits) and emotional (trust, natural goodness). # Product The primary product advertised is Buoy's Rainforest Defense Mist, presented in a sleek, silver spray bottle. It is described as a versatile product originally designed for oral microbiome and gum health, and immune throat support. The ad highlights its efficacy for clearing breakouts when used as a facial spray, and its ability to act as a natural cleanser or facial mist for dry, flaky, and blemish-prone skin. Uniquely, it's also shown and stated to be usable as a fruit and vegetable wash. The mist is emphasized as having passed a USP PET Challenge test for black mold, E.coli, candida, and staph, underscoring its antimicrobial properties and safety for internal use. The ad also briefly introduces Buoy's Rainforest Reds and Activated Magnesium, which are wild superfood powders designed for immunity, cellular health, healthy aging, and sustained energy, suggesting a broader line of health-focused products. # Visual style The ad features a polished, yet authentic, UGC-hybrid aesthetic. It uses natural lighting, primarily indoors in a bright, modern home setting, and some outdoor shots. The production quality is high, with clear audio and crisp visuals, but maintains a casual, direct-to-camera feel, typical of influencer content. The editing rhythm is moderately paced with a mix of static shots of the main speaker and quick cuts to product demonstrations and other users. Split screens are used effectively to show multiple perspectives or product uses simultaneously. Visual motifs include close-ups of the product and its application, and the consistent presence of the main male speaker. The pacing is consistent, driven by the speaker's dialogue and quick visual changes to illustrate points. Audio-visual sync is strong, with cuts and visual actions timed to the speaker's words and sound effects. # Hooks Spoken: Doesn't taste like anything. / And it's not sticky. Text overlay: taste / and / and Visual: A medium shot of a male with curly dark hair, a mustache, and tattooed arms, wearing a dark tank top and a gold chain, sitting at a light-colored countertop. He has a black 'EREWHON' coffee cup in front of him. He brings his finger to his mouth, then pulls it out and looks at it, then gestures with his hands. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of needing multiple products for different health and hygiene concerns, and the frustration of products that don't taste good, are sticky, or lack scientific backing. The initial demonstration of the product's taste and texture, followed by the Q&A format, directly tackles potential skepticism or inconvenience. The mention of 'cleared their breakouts' and 'good for dry and flaky skin, but also blemish-prone skin' addresses common skin issues. The question 'Can I use this as a fruit and veggie wash?' implies a concern about food cleanliness. The testimonials about acne and spraying on everything further reinforce these diverse pain points. # Value propositions - Doesn't taste like anything and it's not sticky (ease of use, pleasant experience) - Originally designed for your oral microbiome and gum health, and immune throat spray (foundational health benefits) - Actually cleared their breakouts (unexpected, powerful skin benefit) - Passed USP PET Challenge test for black mold, ecoli, candida, and staph (scientific validation, safety, efficacy) - Not everything that you put in your body goes through that type of testing (superior quality, trustworthiness) - You can think of this as nature's original cleanser or facial mist (natural, versatile skincare solution) - Really good for dry and flaky skin, but also blemish-prone skin (addresses multiple skin concerns) - Can use this as a fruit and veggie wash (unparalleled versatility, health-conscious lifestyle support) - Helps bad breath, Natural Deodorant (multi-functional, everyday problem solver) - Try Risk Free, Free Shipping, Money Back Guarantee (low risk for customer, confidence in product) # Benefits - doesn't taste like anything - not sticky - cleared their breakouts - really good for your oral microbiome - really good for your gut microbiome - passed the test (for black mold, ecoli, candida, and staph) - good for dry and flaky skin - good for blemish-prone skin - clear bad breath - natural deodorant # Features - originally designed for your oral microbiome and gum health - immune throat spray - cleared their breakouts - can spray it on everything - mouth, throat, and skin spray - really good for your oral microbiome - really good for your gut microbiome - injected this mist with E.coli, black mold, and candida and it passed the test - nature's original cleanser or facial mist - good for dry and flaky skin - good for blemish-prone skin - can use this as a fruit and veggie wash - clear bad breath - natural deodorant # Call to action None used. # Social proof - "This literally helped my acne so much" – Sarah H (Product Tester) - "Can I get like 8 of those mists I spray it on everything" – Kyle F (Product Tester) - "I spray this in my water and kinda like the taste" – Jesse E (Product Tester) # Point of view - Brand 80% - The main speaker directly addresses the audience, explains product features, and answers questions in a clear, informative, and promotional manner. - Customer 20% - Customer questions are presented as text overlays, and various individuals are shown using the product, implying user experience and testimonials. # Storyline - 00:00–00:04 The creator introduces the product by demonstrating its oral application and highlighting its lack of taste and non-sticky texture, setting up a positive first impression. - 00:04–00:06 He then reveals the product as his 'new favorite Buoy product,' establishing personal endorsement and introducing the brand and product name. - 00:06–00:12 The creator explains the product's original design for oral microbiome, gum health, and immune throat support, demonstrating its use in the mouth, conveying its primary functional benefits. - 00:12–00:17 He shares an unexpected benefit discovered by a team member: clearing breakouts, demonstrating its use as a facial spray, which expands the product's perceived utility and addresses a common skin concern. - 00:17–00:26 The creator transitions to a Q&A format, acknowledging audience curiosity about the 'silver can' and explicitly naming it as Buoy's new Rainforest Defense Mist, promising to answer questions and providing a clear product identification. - 00:26–00:39 He addresses the first question, 'Can you eat it?', confirming its edibility and reiterating its benefits for oral, throat, immune, and gut microbiomes, reinforcing its internal health properties with visual demonstrations of others using it orally. - 00:39–00:48 The creator presents scientific evidence, showing a test result and explaining that the mist passed challenges against various pathogens, building trust and credibility in its safety and efficacy. - 00:48–00:59 He answers the second question, 'Can I use it as a facial spray?', confirming its use for skin and describing it as 'nature's original cleanser or facial mist,' highlighting its benefits for dry, flaky, and blemish-prone skin with visual examples of people spraying it on their faces. - 00:59–01:05 The creator addresses the third question, 'Fruit wash?', confirming its use for washing produce and demonstrating it with broccoli, showcasing its unexpected versatility. - 01:05–01:10 He then lists additional, diverse uses for the mist, such as clearing bad breath and acting as a natural deodorant, further emphasizing its multi-functional nature. - 01:10–01:13 The creator introduces social proof by displaying positive customer testimonials, encouraging viewers to trust others' experiences rather than just his word. - 01:13–01:23 He transitions to promoting other Buoy Rainforest Wild Foods products, specifically Rainforest Reds and Activated Magnesium, and highlights a limited-time offer with free gifts, expanding the product ecosystem and creating urgency. - 01:23–01:28 The ad concludes with a risk-free trial offer and a money-back guarantee, removing purchase barriers and encouraging immediate action.

# Ad summary This ad promotes Jones Road's BKLYN fragrance. It features the brand's founder, Bobbi Brown, describing the fragrance's notes and how it makes her feel. Other people are shown using the fragrance and describing how it makes them feel. # Brand positioning Jones Road is presented as a brand that offers simple, clean, and fresh fragrances. The brand aligns with a lifestyle of feeling put together and cool. The brand is positioned as offering fragrances that are enjoyable to wear and that make people feel great. # Product The product being advertised is Jones Road's BKLYN fragrance. It is described as a combination of clean, fresh, and a little bit woodsy. The notes in BKLYN are neroli cut with lemon and sandalwood. The fragrance is designed to make people feel a little put together and a little bit cooler than their normal nerdy self. It is also described as having a really nice dry down. # Visual style The ad has a polished, commercial aesthetic. It features quick cuts and smooth transitions. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:04 The crowd-favorite BKLYN fragrance is BACK. Text overlay: 00:00–00:04 The crowd-favorite BKLYN fragrance is BACK Visual: 00:00–00:04 Bobbi Brown, a woman with long brown hair and glasses, sits in front of a gray brick wall. She is wearing a black sweatshirt with the Jones Road logo on it. A bottle of Jones Road BKLYN fragrance appears to the left of her. Animated graphics of a flower, lemon, and wood appear next to the bottle. # Funnel stage Consideration # Pain points The ad implies that the target audience may feel like they are not put together or cool enough. # Value propositions - The crowd-favorite BKLYN fragrance is BACK # Benefits - Makes you feel a little put together - Makes you feel a little bit cooler than my normal nerdy self - Smells so good - Makes people feel just great - The finishing touch # Features - Neroli - Lemon - Sandalwood # Call to action SHOP NOW # Social proof - "It just makes me feel a little put together and a little bit cooler than my normal nerdy self." - "I actually enjoy the scent because it smells so good." # Point of view - Brand 50% – The brand POV is communicated through Bobbi Brown, the founder of Jones Road, describing the fragrance and how it makes her feel. - Customer 50% – The customer POV is communicated through people using the fragrance and describing how it makes them feel. # Storyline - 00:00–00:04 Bobbi Brown, the founder of Jones Road, introduces the BKLYN fragrance. - 00:04–00:09 A person sprays the fragrance and says it makes them feel a little put together and a little bit cooler than their normal nerdy self. - 00:09–00:18 Bobbi Brown describes the notes in BKLYN: neroli cut with lemon and sandalwood. - 00:18–00:23 A person sprays the fragrance and says they actually enjoy the scent because it smells so good. - 00:23–00:28 Bobbi Brown says she ends up always just kind of smelling her arm or smelling her sweatshirt. - 00:28–00:30 A person sprays the fragrance and says they use it also on their bathrobe. - 00:30–00:35 Bobbi Brown says she puts her bathrobe on in the morning and gets just a little hint of it, so she really loves it. - 00:35–00:39 Bobbi Brown says she hopes this fragrance makes people feel just great. - 00:39–00:42 A person says the fragrance is put together and the finishing touch.

# Ad summary This ad promotes Made In stainless clad cookware. The ad features a man sitting at a desk in front of shelves stacked with cookware. He recommends stainless clad cookware, highlighting its durable materials, lack of flaking coating, even thickness, stainless steel rivets, and oven-safe handle. The ad emphasizes the cookware's ability to withstand heavy use and last through multiple kitchen iterations, making it a reliable choice for both home cooks and professional chefs. # Brand positioning Made In is presented as a high-quality cookware brand that prioritizes durability and performance. The brand aligns with a functional approach, emphasizing the use of the best raw materials and meticulous construction. It positions itself as a provider of cookware that can withstand heavy use and last for years, contrasting with brands that cut corners or use coatings that flake. The brand aims to occupy a space in the consumer's mind as a reliable, long-lasting option for both home cooks and professional chefs. # Product The featured product is Made In stainless clad cookware, specifically a pan with a lid. It is made from the best raw materials of stainless and aluminum, ensuring durability and even heat distribution. The cookware has no coating that will flake, and features even thickness from the bottom to the top of the pan. It includes full 100% stainless steel rivets and a solid stainless steel handle that is oven safe. The entire product is safe up to 800 degrees and is designed to dissipate heat while on the stovetop. This cookware is built to hold up to the grind and last through multiple iterations of your kitchen. # Visual style The ad has a hybrid aesthetic, blending a UGC feel with polished commercial elements. The editing style includes quick cuts and static shots, creating a balanced rhythm. The production quality is high, with clear lighting and sharp focus on the product. The pacing is consistent, maintaining a steady flow of information. The cuts and product actions are timed to the voiceover lines, enhancing the audio-visual sync. # Hooks Spoken: 00:00–00:02 If you want cookware that's going to last forever, Text overlay: 00:00–00:02 If you want cookware that's going to last forever, Visual: 00:00–00:02 A man with medium-length brown hair and a beard, wearing a light-colored button-down shirt, sits at a desk in a room filled with shelves of stainless steel cookware. He looks directly at the camera and speaks. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of cookware that doesn't last, with coatings that flake and materials that wear out quickly. This is signaled by the visual of scraping a flaking orange coating off the bottom of a pan. # Value propositions - Durability: Cookware that's going to last forever, made with the best raw materials of stainless and aluminum. - Safety: No coating that's going to flake, oven safe up to 800 degrees. - Performance: Even thickness for even heating, dissipates heat well on the stovetop. - Longevity: Will live multiple iterations of your kitchen, designed to hold up to the grind. # Benefits - Cookware that's going to last forever - Comfortable to use - Will live multiple iterations of your kitchen - Will hold up to the grind # Features - Best raw materials of stainless and aluminum - No coating that's going to flake - Even thickness from the bottom to the top of the pan - Full 100% stainless steel rivets - Solid stainless steel handle - Oven safe up to 800 degrees - Dissipates heat well on the stovetop # Call to action None used. # Social proof - "From a manufacturer that makes products for the world's best chefs" – Implies that the product is high-quality and trusted by professionals. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, with a representative highlighting the product's features and benefits. # Storyline - 00:00–00:02 00:00–00:02 The man at the desk introduces the topic of cookware that lasts forever and recommends stainless clad cookware. - 00:02–00:08 00:02–00:08 The ad transitions to showcasing the product, highlighting that it uses the best raw materials of stainless and aluminum with no coating that's going to flake. - 00:08–00:17 00:08–00:17 The man at the desk emphasizes that Made In cuts no corners, highlighting the even thickness, 100% stainless steel rivets, and solid stainless steel handle. - 00:17–00:25 00:17–00:25 The ad shows the oven-safe feature, highlighting that the whole product is safe up to 800 degrees, comfortable to use, and dissipates heat well on the stovetop. - 00:25–00:28 00:25–00:28 The man at the desk states that the cookware will live multiple iterations of your kitchen. - 00:28–00:37 00:28–00:37 The ad concludes by stating that if you're looking for something that will hold up to the grind, there is no better thing to do than a true piece of multi-clad cookware from a manufacturer that makes products for the world's best chefs.

# Ad summary The ad discusses the brand Represent, and a particular graphic design that they put on their clothing. This design became iconic for Represent and really helped the brand propel their business. # Brand positioning Represent is a clothing brand that distinguishes itself through iconic graphic designs. As mentioned in the ad, their products feature large representational logos on the back or front of the garments, a departure from standard industry practices at the time of their brand launch. This bold design choice helped elevate Represent to a new level of recognition and sales, highlighting their ability to make a statement through distinctive graphics. The brand's identity is closely tied to this iconic design, which is seen as a logo statement piece and a marker of brand innovation. # Product The product featured in the ad is a black T-shirt with the brand name "REPRESENT" printed in large white letters across the back. Below the main brand name, the words "OWNERS' CLUB" and "POWERED BY ENTHUSIASTS / for enthusiasts" are also printed in a smaller font, completing the graphic design. According to the ad, this specific design was launched in 2020 and was unique for Represent at the time, as it was the first time they had used such a large representational logo on their clothing. The speaker highlights that this design choice was pivotal in propelling the brand forward, suggesting that the graphic logo itself is a key feature and a unique selling point of the product. # Visual style The ad has a black-and-white color palette, which lends it a sleek, minimalist aesthetic. The editing style includes shaky camera work, close-up shots, and quick cuts to maintain a sense of movement. The quick cuts align with the beat of the music used in the background. # Hooks Spoken: Male 1: So the first owners launch quickly became like our most iconic graphic I guess, that we'd ever done at Represent, and through doing that it became our like logo statement piece. Text overlay: 00:00–00:11 / OWNERS' CLUB / POWERED BY ENTHUSIASTS / for enthusiasts Visual: 00:00–00:01 The shot shows a white piece of paper with black lettering that says "REPRESENT OWNERS' CLUB POWERED BY ENTHUSIASTS / for enthusiasts". The camera tilts down. / 00:01–00:03 A close-up shot shows a person's nose, eyes, and eyelashes, all in a grayscale color. / 00:03–00:07 A shaky close-up shot shows someone sketching the word 'Represent' on a white piece of paper. / 00:07–00:09 The camera looks down at a black T-shirt with white lettering that says 'REPRESENT OWNERS' CLUB POWERED BY ENTHUSIASTS'. A person's hand smoothes out the T-shirt. / 00:09–00:10 A person walks past a display case of jewelry. / 00:10–00:11 A hand takes a piece of paper. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The ad highlights that Represent had never done a large logo on their garments before 2020, implying a challenge in how to create a recognizable and impactful brand statement. # Value propositions - The ad showcases the product's transformative impact, highlighting that this design propelled the brand to new heights and significantly boosted business. The design became a logo statement piece and a marker of brand innovation. # Benefits - New level that we'd not been to before. - Massively increased our business - Became its own business in its own right. # Features - T-shirt featuring large representational logo # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's point of view, with a representative discussing the product and brand history. # Storyline - 00:00–00:06 The speaker explains that the first Owners launch became their most iconic graphic. - 00:06–00:11 He says that doing so made it their logo statement piece. - 00:11–00:18 Before launching in 2020, the brand had never done a big represent logo across the back or front of a garment. - 00:18–00:25 He says that it propelled them to a new level that they hadn't been to before, and massively increased their business. - 00:25–00:28 The speaker then concludes by saying that it became its own business in its own right.

# Ad summary This ad promotes Dose for Your Liver, a dietary supplement drink. The ad features the company's founder who shares his insights and learnings from customer calls. He highlights that people want measurable results, appreciate the taste of the product, and prefer a plant-centered formula with recognizable ingredients. The ad also includes testimonials from customers who enjoy the drink and find it easy to incorporate into their daily routine. # Brand positioning Dose for Your Liver is presented as a dietary supplement brand that prioritizes transparency and customer satisfaction. The brand differentiates itself by offering a plant-based formula with ingredients that are recognizable and easy to research independently. The brand emphasizes measurable results, demonstrated through clinical trials, and focuses on creating a product that customers genuinely enjoy consuming, positioning it as a tasty treat rather than a chore. Dose seeks to disrupt the norm of unpleasant or hard-to-remember supplements by offering a convenient and enjoyable way to support liver health. # Product Dose for Your Liver is a dietary supplement drink designed to support liver function. It is formulated with a plant-centered blend of ingredients, including milk thistle and turmeric (curcumin), in a critical dosage to effectively impact the liver. The product is positioned as a tasty and convenient alternative to capsules, addressing the pain point of difficult-to-remember supplement regimens. The drink comes in a bottle with 8 servings, and its ingredients are designed to be easily recognizable and researchable, assuring consumers about what they're putting into their bodies. It's specifically designed to provide measurable results, as validated by clinical trials, so users can trust its efficacy. # Visual style The ad has a clean and modern aesthetic, combining elements of both UGC and polished commercial production. The editing style incorporates quick cuts and jump cuts between the founder's interview segments, customer testimonials, and product shots, maintaining a brisk pace. The use of split screens is incorporated and also helps maintain pace. The lighting is bright and natural in the interview segments, while the product shots feature warm, inviting sunlight. # Hooks Spoken: 00:00–00:03 Female 1: After 5,000 customer calls, what did you learn? Text overlay: 00:00–00:02 The founder of Dose for your Liver reveals… Visual: 00:00–00:02 The screen is split in half horizontally. The top half shows a light-skinned woman with brown hair pulled back, wearing a navy blazer and gold jewelry. She sits on a white couch in front of a wooden-slatted wall with a green potted plant to her left. She gestures with her hands as she speaks. The bottom half shows a man with tan skin and short black hair, wearing a black polo shirt. He also sits on a white couch in front of a wooden-slatted wall. # Funnel stage Middle of funnel (Consideration) # Pain points Customers don't enjoy taking capsules and find it hard to remember to do so, which can be frustrating for those trying to maintain a supplement regimen. "They don't really enjoy taking capsules...It's hard to remember. It's hard to build regimens around." # Value propositions - Plant-centered formula helps ensure liver function. - The drink comes in a bottle with 8 servings, and its ingredients are designed to be easily recognizable and researchable. # Benefits - Measurable results - Easy to take - People feel like it's a treat and they look forward to taking it every day - Ingredients they recognize - Ingredients they can research independently - Breaks unwanted elements and ensures optimal liver function - Supports healthy liver enzyme function - Potent & Clean - Zero sugar & zero calories # Features - Plant-centered formula - Ingredients that people understand - Critical dosage - Milk Thistle - Turmeric (Curcumin) # Call to action None used. # Social proof - "And what I learned when I spoke to so many customers is that they don't really enjoy taking capsules" – Female 1 - "People like it so much. They feel like it's a treat and they look forward to taking it every day" – Male 1 (Founder) # Point of view - Brand 80% – The founder of Dose for Your Liver explains the story behind the product. - Customer 20% – Customers drinking the product. # Storyline - 00:00–00:02 00:00–00:02 A woman in a split-screen format asks the founder of Dose for Your Liver what he learned after 5,000 customer calls. - 00:02–00:05 00:02–00:05 The founder responds that customers want to see measurable results, highlighting a key insight from the calls. This sets up the narrative by introducing the importance of efficacy and transparency from the brand's perspective. - 00:05–00:08 00:05–00:08 To address this demand, the ad shows the product, Dose for Your Liver, being poured into a metal shot glass. - 00:08–00:10 00:08–00:10 The founder explains that the company conducted clinical trials to ensure people can trust the product's effectiveness, reinforcing the emphasis on tangible outcomes and building customer confidence. - 00:09–00:11 00:09–00:11 The founder says the next important reason is taste. - 00:11–00:13 00:11–00:13 Multiple customers are shown taking a shot of Dose for Your Liver, supporting the claim that the product tastes good and is enjoyable to consume. This shows customers enjoying the product. - 00:13–00:18 00:13–00:18 The founder shares that customers don't enjoy taking capsules and find it hard to remember to do so. This addresses a common frustration with traditional supplements and introduces a pain point. - 00:18–00:20 00:18–00:20 To combat this, the founder states that they wanted to make it easy for customers. - 00:20–00:22 00:20–00:22 The founder shares that people like it so much, they feel like it's a treat and they look forward to taking it everyday. - 00:22–00:26 00:22–00:26 The founder shares that the final important reason is plant-centered formula. - 00:26–00:31 00:26–00:31 The founder explains that customers were tired of not knowing what they're putting on their bodies. - 00:31–00:34 00:31–00:34 Shots of turmeric, ginger and dandelion are shown. - 00:34–00:39 00:34–00:39 The founder states that he wants to make sure the ingredients are understandable to the customers, they recognize them, they can research independently themselves, which will help impact the right system, which is liver function.

# Ad summary In this ad, the founder of Drool explains the three reasons he started the print store. # Brand positioning DROOL is an art print store that aims to provide affordable, high-quality art prints by curating unique pieces and utilizing top-tier printing processes. Positioning itself against the norm of overpriced art and poor-quality prints, DROOL appeals to those seeking accessible and aesthetically pleasing art for their living spaces. The brand emphasizes reasonable pricing without compromising on artistic value or production standards, seeking to democratize art ownership and make it more attainable for a broader audience. # Product DROOL offers a curated collection of art prints that cater to individuals looking to decorate their spaces with unique and high-quality pieces without breaking the bank. The brand explicitly addresses the common frustrations of expensive and poorly made prints available on the market. DROOL addresses these issues by combining quality curation with high-quality printing processes, all offered at reasonable prices. # Visual style The ad has a UGC aesthetic. It uses a mix of static shots and quick cuts, giving it a fast pace that aligns with social media trends. The production quality appears to be a hybrid between a casual, homemade video and a more polished commercial. The pacing is quick with a BPM of around 120, and the cuts and text are timed with the speaker's dialogue. # Hooks Spoken: Male 1: I'm Alex, the founder of art print store Drool, and these are the three reasons why I started it. Text overlay: I'm Alex / art print store DROOL / and these are the 3 reasons Visual: 00:00–00:04: A man with light skin, styled with a beanie, sits cross-legged on a black leather couch in a brightly lit room. Behind him is a white wall adorned with framed art prints. To his left, a laptop rests on a stand, decorated with stickers. He is holding what appears to be an earbud microphone to his mouth as he speaks directly to the camera. The camera is stationary and captures a medium shot of the man. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is that the options for affordable art either suck or are of bad quality. # Value propositions - Combines great curation with really high quality printing processes at a price that is reasonable. # Benefits - Affordable art - Unique pieces - Reasonable prices # Features - Curated art prints - High-quality printing processes # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The founder speaks for the brand # Storyline - 00:00–00:04 The founder introduces himself and the brand - 00:04–00:07 00:04–00:07: He introduces the first reason he started the brand: other affordable art websites sucked. This is conveyed from the brand's perspective in response to the founder's intro. - 00:07–00:11 00:07–00:11: He introduces the second reason he started the brand: the quality of most print stores is terrible. This is conveyed from the brand's perspective in response to the founder's intro. - 00:11–00:18 00:11–00:18: He introduces the third reason he started the brand: not all art has to be stupidly expensive. This is conveyed from the brand's perspective in response to the founder's intro. - 00:18–00:26 00:18–00:26: The founder discusses how he is building the best online print store. This is conveyed from the brand's perspective.