How Skillshare Advertises on Meta

# Ad summary This ad promotes a course that teaches viewers how to create visuals for business clients, personal brands, and hobbies. The instructor promises to take viewers step-by-step from the beginning to help them create logos, marketing content, graphics, and multi-page brochures. # Brand positioning The brand being promoted is the course itself which enables the customer to learn how to design their own visuals. The course is positioned as a way for anyone to create powerful visuals for their business, clients, personal brand, or hobby. The course aims to be accessible and comprehensive by stating that it will take users from the beginning, step by step. # Product The advertised product is a course that teaches viewers how to create visuals. The course is for anyone who wants to create powerful visuals for their business, clients, personal brand, or hobby. This course is said to show how to craft logos, create marketing content like social posts, posters, flyers and banners, make graphics for use in Canva, and create full multi-page brochures. The ad addresses the potential purchase barrier of the customer's skill level by stating, 'No drawing skills needed' and promises to take you step by step in easy bite-sized videos. # Visual style The ad has a hybrid aesthetic, combining UGC-style footage of the instructor with screen recordings of graphic design software. The editing style includes quick cuts and static shots. The pacing is consistent at about 15 cuts per minute. Most text overlays sync to the voiceover. # Hooks Spoken: Male 1: What are you waiting for? Text overlay: 00:00–00:01: What are / 00:00–00:01: you waiting for? Visual: 00:00–00:01: Male 1 is centered in the frame, speaking to the camera with a guitar out of focus in the background. He wears a dark v-neck t-shirt. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points Viewers may feel unable to create visuals for their business clients, personal brands, or hobbies due to a lack of skills or expertise. The instructor states, 'No drawing skills needed,' addressing the potential barrier of entry for potential customers. # Value propositions - Turn your ideas into powerful visuals for your business, clients, personal brand, or hobby. - Step by step learning in easy bite-sized videos: This course is positioned to allow you to easily understand and digest concepts. # Benefits - No drawing skills needed - Crafting your first logo or refining a full design system - Beautiful logos for brands and personal projects - Create marketing content like social posts, posters, flyers and banners - Graphics for use in Canva full multi-page brochures # Features - Turn your ideas into powerful visuals - Step by step learning - Easy bite-sized videos # Call to action Join today with a 30-Day Free Trial! # Social proof - None used. # Point of view - Brand 100% – The ad shows the official voice of the instructor promoting his course. # Storyline - 00:00–00:01 The video opens with the instructor asking what the viewer is waiting for, creating a sense of urgency and directness. - 00:01–00:04 00:01–00:04: The instructor explains that this course will teach the viewer how to turn their ideas into powerful visuals for a variety of use cases, including business clients, personal brands, or hobbies, establishing the course's wide appeal and practical applications. - 00:04–00:13 00:04–00:13: The ad showcases a brief portfolio of the kind of visuals that can be created in the course, building credibility by demonstrating the potential outcomes. - 00:13–00:14 00:13–00:14: The instructor states that the video will show what people will create, which is a response to the portfolio just shown. - 00:14–00:27 00:14–00:27: The ad cycles through more visuals that can be created with the course. This serves to further build credibility. - 00:27–00:33 00:27–00:33: The ad states that no drawing skills are needed, further demonstrating what can be created with the course. These serve to lower barriers for entry for potential customers. - 00:33–00:37 00:33–00:37: The instructor urges the viewer to start creating together, giving them the next step to take to achieve the demonstrated visual outcomes.

# Ad summary This ad promotes a course that teaches individuals how to create graphics using Affinity and Canva. It targets both beginners and professionals, offering step-by-step guidance to transform ideas into visuals for business or personal use. The ad offers a free trial and emphasizes the ease of the course and that no drawing skills are required. # Brand positioning The brand, "Canva AI," is presented as an accessible and versatile design tool for both beginners and professionals. The brand aligns with the values of creativity, learning, and practical application for business, personal branding, or hobbies. The brand defies the norm that graphic design requires advanced skills, offering a course to teach individuals how to turn their ideas into visuals. The brand positioning is both functional, offering step-by-step guidance, and emotional, emphasizing the ability to create powerful visuals for personal or business use. # Product The product being advertised is a course that teaches individuals how to turn their ideas into visuals using "Canva AI." The course is designed for professionals and hobbyists. It provides step-by-step instructions in easy, bite-sized videos, requiring no prior drawing skills. The course aims to help users craft logos and refine full design systems for their businesses, clients, personal brands, or hobbies. The course offers a 30-day free trial, making it accessible to those who want to learn graphic design without initial investment. The course's main selling point is its ability to simplify graphic design for a wide audience, from beginners to professionals, and enable them to create impactful visuals. # Visual style The ad has a high-end polished look with clear visuals. The editing style includes quick cuts between the speaker and screen recorded examples. Pacing is fast to maintain interest, with cuts timed to key phrases or product actions. # Hooks Spoken: 00:00–00:09 Not only is Affinity free now but it's the most incredible all-in-one graphics package which is so good for pros and hobbyists alike. Text overlay: 00:00–00:02 Affinity by Canva / 00:02–00:04 it's the most incredible / 00:04–00:06 all-in-one graphics package Visual: 00:00–00:02 The shot shows the speaker from the chest up. He appears to be in his fifties. He is wearing a black sweater. He stands in front of a microphone. To the left of the screen is an acoustic guitar. / 00:02–00:02 The screen shows the Canva logo. / 00:02–00:09 The shot shows the speaker from the chest up. He appears to be in his fifties. He is wearing a black sweater. He stands in front of a microphone. To the left of the screen is an acoustic guitar. # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets the frustration of not knowing how to turn your ideas into powerful visuals, particularly for those without prior graphic design skills or experience. It addresses the challenge of creating logos and design systems for business, personal brands, or hobbies. # Value propositions - Access to premium features in Canva - Free to use - Step-by-step learning: Clear, incremental lessons - Easy bite-sized videos: Short, digestible segments # Benefits - Turn your ideas into powerful visuals - Good for pros and hobbyists alike - Craft your first logo or refine a full design system - No drawing skills needed # Features - All-in-one graphics package - Step-by-step learning - Easy bite-sized videos # Call to action Let's get creating together! # Social proof - None used. # Point of view - Brand 100% – The ad is delivered by a person associated with the brand explaining what the brand is about. # Storyline - 00:00–00:09 The speaker introduces Affinity as free and as the most incredible all-in-one graphics package for pros and hobbyists. - 00:09–00:15 The speaker notes that viewers will learn to turn their ideas into powerful visuals. - 00:15–00:22 The speaker notes that you can make visuals for you clients, brand, and hobby whether you are crafting your first logo or refining your full design system. - 00:22–00:29 The speaker states that the course is for beginners. - 00:29–00:31 The speaker is optimistic as he asks the viewer what they are waiting for. - 00:31–00:35 The speaker calls on the viewer to create.

# Ad summary This ad promotes Sarah Holliday's course, designed to teach how to create impactful color palettes in artwork. Sarah introduces herself as an artist and illustrator, and goes on to describe her course. The ad shows Sarah using color palettes in digital art, then offers a two-month free trial for her course. # Brand positioning Sarah Holliday is an artist and illustrator who positions herself as a whimsical creator who focuses on nature, whimsy, and imagination. Her brand embraces an artistic lifestyle, with a focus on color in the illustration process. Sarah Holliday's brand differentiates itself from standard illustration practices by focusing on the mood and atmosphere color can create in one's artwork. # Product The ad promotes a class by Sarah Holliday focused on teaching how to make bold and creative color choices in art. It addresses the challenges artists face when colors appear flat, or when they struggle to create impactful palettes. The course aims to improve artists' confidence in using color and deepen their understanding of how to communicate moods and stories through color. The ad concludes by offering a 2-month free trial for the class. # Visual style The ad features a blend of direct address and digital illustration demos. It is clean and brightly lit with a polished feel, and the quick cuts are synced to the rhythm of the music. The art shown throughout the ad is colorful, whimsical, and generally features nature-oriented subjects. # Hooks Spoken: Hi, I'm Sarah Holliday. / I'm an artist and illustrator creating work inspired by nature, whimsy, and imagination. Text overlay: Hi, I'm Sarah Holliday. / I'm an artist and illustrator / creating work / inspired by nature, / whimsy, and imagination. Visual: 00:00–00:01: The shot is a medium close-up of Sarah Holliday, a fair-skinned woman with shoulder-length brown hair, blue eyes, and a bright smile. She wears a colorful cardigan over a blue top and a silver necklace. Behind her is a brightly colored wall with various artworks and sketches, suggesting a creative environment. The camera is stationary and slightly above eye level. / 00:01–00:02: A hand holds a stylus, drawing on a tablet. The screen displays a colorful illustration of a kitchen scene with a tea kettle, cups, and cookies. The tablet rests on a green cutting mat, with a notebook and art supplies visible in the background. The camera angle is slightly above, showing the hand's interaction with the tablet screen. / 00:02–00:03: The same hand uses the stylus on the tablet, this time showcasing another vibrant illustration, featuring a blue butterfly at night. The camera angle remains consistent, focusing on the drawing process. / 00:03–00:04: The hand continues to draw on the tablet, now displaying a panel of four illustrations: a window scene, an underwater scene, a cake, and a white bird. The composition emphasizes the variety and whimsical nature of the artwork. / 00:04–00:05: The screen shows another unique illustration, this time depicting a yellow cartoon frog wearing glasses and sitting in a chair reading a book. The background is a cozy, dimly lit room with bookshelves and a lamp, enhancing the storytelling aspect of the art. / 00:05–00:06: The tablet displays a brightly colored illustration of a person playing the trumpet in a lush, vibrant jungle setting. The composition is rich with pink and green foliage, suggesting a tropical theme. # Funnel stage Consideration # Pain points The ad presents the pain point that the viewer may find that their colors are falling a bit flat, or they find it hard to come up with impactful palettes. This is illustrated by the line, “If you find that your colors are falling a bit flat, or you find it hard to come up with impactful palettes…" # Value propositions - The class provides a deeper understanding of how to communicate moods and stories using color. - The class will make the viewer feel more confident at making bold and creative color choices in their work. # Benefits - The course will improve artists' confidence in using color. - The course will deepen their understanding of how to communicate moods and stories through color. # Features - The class teaches how to make bold and creative color choices in art. - The class shows you how to communicate moods and stories through color. # Call to action Join today with a 2-Month Free Trial! # Point of view - Expert 100% – Sarah Holliday is presented as a credible artist and illustrator who is an expert in color in illustration. # Storyline - 00:00–00:01 The ad begins with Sarah Holliday introducing herself as an artist and illustrator. - 00:01–00:06 She shares that she creates work inspired by nature, whimsy, and imagination, positioning herself as a distinct brand. - 00:06–00:12 Sarah asks, rhetorically, if the viewer finds that their colors are falling a bit flat, or that it's hard to come up with impactful palettes. - 00:12–00:13 She frames the course as a solution to these problems, stating that the class is for them. - 00:13–00:24 Sarah enthusiastically states that color is one of her favorite parts of the illustration process, emphasizing the fun of breathing life into artwork with different palettes. - 00:24–00:31 She states that by the end of this class, the viewer will feel more confident at making bold and creative color choices. - 00:31–00:35 Sarah claims that they will come away with a deeper understanding of how to communicate moods and stories using color, reiterating the value of the course. - 00:35–00:38 Finally, the ad presents a CTA to join today with a 2-month free trial, providing an incentive to sign up.

# Ad summary This ad promotes a Skillshare class that teaches users how to use the revamped tools of Procreate Dreams to create professional animation. The ad shows snippets of animations that can be achieved with Procreate Dreams and tells viewers how to get a free trial with Skillshare. # Brand positioning Skillshare is presented as a platform where users can take classes to expand their creative skill set. The brand provides opportunities to learn professional tools from an expert in the field and create animations that reflect personal style. Skillshare aims to occupy a space in the consumer's mind as a platform that helps one learn and master new skills. The brand promotes a tone of creativity and exploration by showing its value through its partnership with Procreate Dreams. The brand positioning is both functional, allowing users to learn new skills, and emotional, allowing users to explore their creative side. # Product The featured product is the Skillshare class, "Animating in Procreate Dreams 2," which teaches users how to use Procreate Dream's revamped tools to create professional animation from scratch. This class will show users how to use animation tools to turn their illustrations into expressive, moving scenes. By the end of the class, one will be able to navigate the new interface with confidence and create atmospheric, moving scenes that reflect their personal style. # Visual style The ad has a blend of polished and UGC feels. The cuts are quick when showing the product features but static when the woman is talking. The visual motifs are that the text overlays are always in green and have the same font style. The pacing is quick, with a high cuts-per-minute rate. # Hooks Spoken: Female 1: Ready to level up your animation? Text overlay: READY / TO / LEVEL UP / YOUR / ANIMATION? Visual: 00:00–00:01 A light-skinned person with short blonde hair is centered in the frame, sitting at a wooden desk with a microphone to their right, wearing a black shirt, and smiling. Behind the person is a dark-grey wall with a shelf that holds picture frames. The shot is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not knowing how to use the new tools in Procreate Dreams, specifically stating, "Procreate Dreams just got a massive update." # Value propositions - Learn professional 2D animation tools - Take the class for free with a two-month Skillshare trial # Benefits - Create professional animation from scratch - Turn your illustrations into expressive, moving scenes - Navigate the new interface with confidence - Create atmospheric moving scenes that reflect your personal style. # Features - Skillshare class - Animating in Procreate Dreams 2 - Revamped tools # Call to action Join me on Skillshare today and start your free trial! # Point of view - Brand 100% – The entire ad is told from the official voice of the brand through the teacher of the class, who promotes the class and demonstrates the features. # Storyline - 00:00–00:01 A woman presents herself and a Skillshare class about animation. - 00:01–00:04 A variety of animated scenes are shown on an iPad screen, accompanied by text that reveals the software used. - 00:04–00:08 The woman re-introduces herself and her Skillshare class on Animating in Procreate Dreams 2. - 00:08–00:14 She explains that the class will show how to use the revamped tools to create professional animation, accompanied by animated scenes. - 00:14–00:18 The woman introduces how to take her class for free right now with a two-month Skillshare trial. - 00:18–00:25 The woman reiterates how to use the professional 2D animation tools to turn illustrations into moving scenes. - 00:25–00:34 The woman explains that by the end, users will be able to navigate the new interface with confidence and create scenes that reflect their personal style. - 00:34–00:37 The woman prompts viewers to join her on Skillshare today and start their free trial.

# Ad summary The ad is for a Skillshare class taught by The Artmother on how to animate illustrations, even as a beginner, using Procreate Dreams. The Artmother highlights different features of Procreate Dreams such as keyframing, perform mode, and flipbook. The ad promotes a two-month free trial on Skillshare. # Brand positioning Skillshare is presented as a platform offering accessible, creative online classes for artists of all levels. The ad aims to position Skillshare as an empowering resource for aspiring animators, providing the tools and instruction to easily learn and create dynamic animations. The brand is functional in nature, offering practical skills and instruction. # Product The product advertised is a Skillshare class taught by The Artmother using Procreate Dreams, a creative software that makes adding motion to art easy, even for beginners. The Artmother will teach how to animate illustrations using Procreate Dreams' interface and gestures, keyframing, perform mode, and flipbook features. This class aims to help students create dynamic animations by covering everything from Procreate Dreams 2's interface and gestures to keyframing. The class offers a two-month free trial on Skillshare, making it an accessible option for anyone interested in starting their animation journey. # Visual style The ad has a simple, casual, and accessible aesthetic. The editing style includes quick cuts between the presenter and product demos. The ad combines a selfie-style vlog with direct screen recordings of the product in use. There are numerous cartoon starbursts that appear with text on the screen. The pacing is moderate, matching the tone of the presenter's speech. # Hooks Spoken: 00:00-00:02 Adding motion to your art is easier than you think. Text overlay: 00:00-00:33 ADDING MOTION / 00:00-00:33 TO YOUR ART / 00:01-00:02 is easier / 00:02-00:03 than you think. Visual: 00:00–00:03 The shot is a close-up, chest-up shot of a fair-skinned woman (The Artmother) with brown hair, wearing large round glasses, a black turtleneck, and minimal makeup. She holds a white stylus pen in one hand and moves it around as she speaks, looking directly at the camera. She is positioned in the center of the frame. In the background is a partial view of a white brick wall with an LED light strip on the corner of the wall, a black bookcase, and white shelving. # Funnel stage Middle of funnel (Consideration) # Pain points The ad taps into the frustration that animation is a difficult skill to learn. "Adding motion to your art is easier than you think." # Value propositions - Adding motion to your art is easier than you think thanks to Procreate Dreams. - You can take my class with a two free month trial on Skillshare. - Skillshare class will cover everything from Procreate Dreams 2's interface and gestures to keyframing, perform mode, the flipbook and how to create dynamic animations. # Benefits - Adding motion to your art is easier than you think. - take my class with a two free month trial on Skillshare - how to create dynamic animations # Features - Procreate Dreams 2's interface - gestures - Keyframing - Perform mode - flipbook # Call to action Join me on Skillshare and start your animation journey today! # Social proof - None used. # Point of view - Customer 0% – N/A - Brand 0% – N/A - Expert 100% – The ad is delivered from the point of view of an artist (The Artmother) talking about how she will teach viewers in her Skillshare class. - External source 0% – N/A # Storyline - 00:00–00:02 The Artmother states that adding motion to your art is easier than viewers may think. - 00:02–00:06 The Artmother attributes this ease to Procreate Dreams and introduces herself as Alexandra aka The Artmother. - 00:06–00:13 She states that in her Skillshare class, she will teach viewers how to animate their illustrations, even as a beginner. - 00:14–00:18 She informs viewers they can take her class with a two-month free trial on Skillshare. - 00:18–00:29 She tells viewers her class will cover everything from Procreate Dreams 2's interface and gestures to keyframing, perform mode, the flipbook, and how to create dynamic animations. - 00:29–00:33 She encourages viewers to join her on Skillshare to start their animation journey today!

# Ad summary This ad promotes a Skillshare class taught by Mimochai that teaches users how to animate their artwork using Procreate Dreams. The ad targets non-animators and showcases the new features of Procreate Dreams 2, along with an 80/20 approach to animation. The ad offers a special two-month trial for the Skillshare class. # Brand positioning The ad presents Skillshare as a platform that empowers users to learn new creative skills. The tone of the ad is encouraging and supportive. The ad's brand positioning is functional. It focuses on making animation accessible to non-animators. It also promotes a lifestyle of creativity and self-improvement through learning. # Product The product being advertised is a Skillshare class taught by Mimochai that teaches users how to animate their artwork using Procreate Dreams. The class is for non-animators looking to learn animation techniques. It will show all of the new features of Procreate Dreams 2 and an 80/20 approach to animation. By the end of the class, students will feel confident in Procreate Dreams and have a finished animation to share. The ad offers a special two-month trial. # Visual style The ad has a polished UGC feel. The editing style includes a mix of quick cuts and static shots. The production quality is high-end, but it maintains a personal touch. The pacing is consistent, with a moderate number of cuts per minute. The use of text and product actions are synced to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:09 If you've always wanted to try animating your artwork but have been too scared or confused on where to start, I'd love to share how I used Procreate Dreams to bring my illustrations to life. Text overlay: 00:00–00:01 always wanted to / 00:01–00:02 try animating / 00:02–00:02 your artwork, / 00:02–00:03 too scared / 00:03–00:04 or confused on / 00:04–00:05 where to start, / 00:05–00:07 how I used Procreate Dreams / 00:07–00:09 to bring my illustrations / 00:09–00:09 to life. Visual: 00:00–00:01 The screen is washed out with bright light. / 00:01–00:04 A woman with long dark hair is indoors, standing in front of a large window and speaking directly to the camera. She is wearing a tan-colored top and is smiling and expressive. The background is a room with neutral tones and modern decor. / 00:04–00:07 A close-up shot of an iPad screen shows a digital painting of a landscape with green and yellow tones. A hand with gold rings is touching the screen. Text overlays appear at the bottom of the frame. / 00:07–00:09 The iPad screen displays an animation sequence with glowing lights and blurred movements, showing the digital painting coming to life. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of wanting to animate artwork but feeling scared or confused about where to start. "If you've always wanted to try animating your artwork but have been too scared or confused on where to start..." # Value propositions - Learn animation techniques easily. - Special two-month trial. - Course is great for non animators. # Benefits - Learn to animate your artwork. - Feel confident in Procreate Dreams. - Have a finished animation to share. # Features - Procreate Dreams 2 - 80/20 approach to animation # Call to action join me on Skillshare. # Point of view - Customer 100% – The entire video is told from the point of view of an artist, speaking directly to the camera about her experience and inviting the audience to learn from her. # Storyline - 00:00–00:04 00:00–00:04 The creator addresses the audience, empathizing with viewers who want to animate their artwork but are scared or confused about where to start. This sets up the problem she will solve and establishes her relatable persona. - 00:04–00:09 00:04–00:09 The creator then presents a solution, introducing the app Procreate Dreams and demonstrating how she uses it to bring her illustrations to life. This provides a quick visual preview of the product in action and emphasizes the creative possibilities it unlocks. - 00:09–00:15 00:09–00:15 Next, the creator pivots to describing her updated Skillshare class, which viewers can take for free with a special two-month trial. She emphasizes the practical benefits of the class and sweetens the deal with a limited-time offer. - 00:15–00:23 00:15–00:23 She highlights specific features taught in the class, such as Procreate Dreams 2 and an 80/20 animation approach, and reinforces how these features benefit non-animators like herself. This builds credibility and relevance with the target audience. - 00:23–00:29 00:23–00:29 The creator describes the desired outcome, assuring viewers that they’ll feel confident in Procreate Dreams and have a finished animation to share by the end of the class. This reinforces the emotional payoff and practical value of the course. - 00:29–00:33 00:29–00:33 The creator concludes with a direct call to action, inviting viewers to join her on Skillshare if they’re ready to get started. This reinforces the opportunity and encourages immediate action.

# Ad summary This ad promotes Affinity Photo, highlighting its ability to automate pattern-making processes. The ad showcases Rebecca Flaherty, a surface pattern designer, demonstrating how Affinity Photo simplifies building pattern tiles and improves workflow. The ad encourages viewers to join with a 2-month free trial, emphasizing the software's power and efficiency. # Brand positioning Affinity Photo is presented as a solution for simplifying and automating pattern making for surface designers. The brand aims to position itself as the software of choice for creative professionals seeking efficiency and precision in their workflow. It highlights the software's ability to streamline complicated tasks, addressing the common pain points associated with building pattern tiles in programs like Procreate. The brand's positioning is functional, focusing on performance and simplicity, promising a smoother, faster, and more professional workflow. # Product Affinity Photo is a software that simplifies pattern making by automating the tile building process. The product is aimed at surface pattern designers looking to streamline their workflow, particularly those experienced with programs like Procreate. Affinity Photo is described as automating pattern-making tasks that designers find challenging, such as building accurate tiles without second-guessing or snapping errors. It provides a one-click pattern build feature, saving time and eliminating frustration associated with manual adjustments. The software is presented as a more efficient and professional alternative, offering a smoother and faster workflow for creating seamless patterns. # Visual style The ad has a polished and vibrant aesthetic, combining UGC-style footage with professional software demonstrations. The editing style uses quick cuts to maintain a fast pace and highlight key features. The production quality is a hybrid of casual creator content and polished commercial elements, making it feel accessible yet professional. Visual motifs include animated patterns, screen recordings of the Affinity Photo interface, and Rebecca Flaherty speaking directly to the camera. The pacing is consistent with relatively quick cuts, averaging around 8-10 cuts per minute. The cuts and text are often synced to the beat of the background music. # Hooks Spoken: Building your patent tiles in Procreate can fell, well, a bit fiddly sometimes. Text overlay: Building your patent tiles / in Procreate / can fell, well, / a bit fiddly sometimes. Visual: 00:00–00:01 A close-up shot shows a hand using a stylus on a tablet to draw a pattern of carrots and flowers. / 00:01–00:02 A close-up shot shows a heart being filled with a pattern of flowers and dots. / 00:02–00:04 The screen shows Affinity Photo's interface, displaying a heart-shaped design filled with a flower pattern. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration that creating pattern tiles in Procreate can be fiddly and time-consuming. "Building your patent tiles in Procreate can fell, well, a bit fiddly sometimes." # Value propositions - Automate the parts of pattern making process that usually trip people up - Building out tiles accurately # Benefits - Smoother, faster, and more professional workflow - No more second guessing - No more snapping errors - No more wasted time # Features - Automates pattern making - One click pattern build # Call to action Join today with a 2-Month Free Trial! # Social proof - "I've taught thousands how to create seamless patterns in Procreate" - Rebecca Flaherty (Surface Pattern Designer) # Point of view - Expert 80% – The voice of Rebecca Flaherty, a surface pattern designer, provides credible insights and demonstrations. - Brand 20% – The brand's message is conveyed through product claims and a direct offer at the end of the video. # Storyline - 00:00–00:03 The ad opens with a demonstration of creating pattern tiles in Procreate, setting the stage for the problem Affinity Photo solves. - 00:03–00:09 The narrator asks a rhetorical question about building pattern tiles with one click, introducing Affinity Photo as a solution to the problem. - 00:09–00:11 The narrator introduces herself as Rebecca Flaherty, a surface pattern designer, establishing her credibility and expertise. - 00:11–00:17 The ad showcases Affinity Photo's functionality, demonstrating how it automates the pattern-making process. - 00:17–00:28 Rebecca Flaherty explains why Affinity Photo is amazing, highlighting its ability to automate pattern-making processes that usually trip people up. - 00:28–00:34 The ad reinforces the benefits of Affinity Photo, promising no more second-guessing, snapping errors, or wasted time. - 00:34–00:39 The ad continues to show how Affinity Photo makes the process easier. - 00:39–00:43 Rebecca concludes by inviting viewers to see how powerful one click can be and encourages them to get started. - 00:43–00:46 The ad ends with a call to action, offering a 2-month free trial for viewers to join today.

# Ad summary This ad promotes a course that helps designers refine their work and increase efficiency. The ad features a narrator showing examples of simple line drawings being transformed into vector images using Adobe Illustrator. # Brand positioning This ad promotes a course designed to help graphic designers optimize their workflow, question current techniques, and increase efficiency. The brand focuses on practical skills to enhance output and refinement, positioning itself as a provider of training that leads to more clients and better design outcomes. # Product The ad promotes a course designed to enhance graphic design skills, specifically focusing on Adobe Illustrator. The course helps designers transform simple line drawings and terrible sketches into refined vector images quickly. It's designed for graphic designers who want to improve their efficiency and attract more clients by refining their design concepts effectively. The course includes a behind-the-scenes look at designing an actual client logo from start to finish. # Visual style The ad has a polished UGC feel with quick cuts and animated text overlays. The editing rhythm is fast-paced, with cuts timed to align with the voiceover, enhancing the message about efficiency. # Hooks Spoken: Male 1: The workflow and techniques in this course are designed to help you question your current workflow and to help you optimize your output and increase your efficiency. Text overlay: The workflow and / you question your current / workflow and to help / you optimize your output / and increase your efficiency Visual: 00:00–00:02: A man with a beard, wearing a black t-shirt, sits in front of a wall with framed artwork. The shot cuts to a desktop view showing a monitor with a purple background and various items like a Marshall speaker, figurines, and a keyboard. / 00:03–00:06: A screenshot of the VIA keyboard software is shown on a computer screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of designers struggling with inefficient workflows and the challenge of quickly transforming initial sketches into refined vector images. This is implied by showcasing the transformation of simple sketches into professional-looking designs. # Value propositions - The course's workflow techniques will help you question your current workflow and optimize your output and increase efficiency. - With the course, you can take simple line drawings, terrible sketches, and work them up in vector in no time. # Benefits - Optimize your output - Increase your efficiency - Refine design concepts - Get more clients # Features - Workflow techniques - Tips to convert sketches into vector images - Behind-the-scenes design process - 30-Day Free Trial # Call to action Come and have a sneaky peek at my setup # Point of view - Brand 100% – The ad is delivered by a person speaking on behalf of the brand, using product claims and examples to convey information. # Storyline - 00:00–00:03 The narrator introduces a course designed to help designers question current workflows. - 00:03–00:06 The narrator explains that these workflow techniques will help optimize output and increase efficiency. - 00:06–00:13 The narrator highlights that the tips will enable designers to convert simple line drawings and sketches into vector images. - 00:13–00:16 The narrator details that the course will help in refining design concepts. - 00:16–00:18 The narrator implies that these skills will get more clients. - 00:18–00:23 The narrator says the course shows the behind-the-scenes process of designing a logo. - 00:23–00:31 The narrator ends the ad with a CTA.

# Ad summary This ad features Mr. Tom Froese, an illustrator, writer, podcast host, and teacher on Skillshare. He is advertising his new course, Inky AF, which is all about making whimsical illustrations using simple colors, shapes, and messy inky textures and marks in the free Affinity app. # Brand positioning Skillshare is positioned as a platform for creative education, offering classes taught by experienced instructors in various fields such as illustration, writing, and design. The brand values accessible learning and skill development, providing a space for individuals to enhance their creative abilities through structured courses. Skillshare encourages self-improvement and exploration, fostering a community where learners can engage with diverse subjects and pursue their creative passions. The brand promotes both functional skill acquisition and emotional fulfillment, emphasizing the joy of learning and personal growth. Skillshare distinguishes itself by providing a wide range of creative courses that cater to different skill levels and interests, offering a subscription-based model that contrasts with traditional educational institutions. # Product The course being advertised is "Inky AF," taught by Mr. Tom Froese on Skillshare. This course focuses on creating beautiful whimsical illustrations using simple colors, flat shapes, and messy inky textures and marks. It aims to teach students how to make art using these techniques in the Affinity app, which is described as a powerful and free app. The course addresses the pain point of learning illustration software by encouraging hands-on creation rather than just pushing buttons. It emphasizes learning by doing and making something beautiful. It offers a structured way for individuals to develop their illustration skills using accessible digital tools, making it ideal for those who want to create whimsical art without investing in expensive software or traditional materials. # Visual style The ad combines UGC-style direct address with polished graphics and product demos. The overall aesthetic is bright and colorful, with a focus on whimsical illustrations and inky textures. Editing includes both quick cuts to showcase various artworks and static shots for direct address. The visuals are timed with voiceover and text overlays. Pacing is fast with an estimated 30 CPM. # Hooks Spoken: 00:00–00:02 If you want to learn Affinity by doing not Text overlay: 00:00–00:01 If you want to learn / 00:01–00:03 Affinity by doing not Visual: 00:00–00:01 A black screen displays the word “Layout” next to the affinity logo, repeated three times vertically. The text “If you want to learn” is overlaid in the center. / 00:01–00:03 A colorful, block print design of flowers and shapes is on the screen. The text “Affinity by doing not” is overlaid in the center. # Funnel stage Middle of funnel (Consideration) # Pain points Viewers may struggle learning Affinity by just pushing buttons. The ad suggests the viewer learns best by doing to make something beautiful. # Value propositions - Learn Affinity by doing, not just pushing buttons - Create beautiful whimsical illustrations using simple colors, flat shapes, and messy inky textures - Use the powerful and free Affinity app # Benefits - Make beautiful whimsical illustrations - Learn by doing - Use a powerful and free app # Features - Learn Affinity - Simple Colors - Flat Shapes - Messy inky textures and marks # Call to action Join me in Inky AF on Skillshare. # Social proof - I’m Mr. Tom Froese. I'm an illustrator, writer, podcast host and of course, a top teacher here on Skillshare. # Point of view - Brand 100% – The entire ad is told through the official voice of the instructor, who delivers product claims, demos, and CTAs. # Storyline - 00:00–00:02 The ad opens with a question about learning Affinity by creating, setting up a narrative around skill acquisition through practical application. - 00:02–00:07 The speaker highlights that the class is for those interested in making something beautiful, framing the course as a means to creative expression. - 00:07–00:14 The speaker introduces himself, establishing his credibility as an illustrator, writer, podcast host, and teacher on Skillshare. - 00:14–00:22 The speaker details the course's focus on creating whimsical illustrations with simple colors, shapes, and inky textures. - 00:22–00:29 The speaker emphasizes that the course teaches how to use Affinity, highlighting the app's power and freeness. - 00:29–00:34 The speaker encourages viewers to join him in Inky AF on Skillshare, providing a direct call to action to enroll in the course. - 00:34–00:38 The ad concludes with a CTA to join today with a 30-day free trial and a closing statement to see the viewer in class.

# Ad summary This ad promotes a design course teaching people how to effectively use Adobe Illustrator to create professional logos. # Brand positioning This brand presents itself as an accessible and empowering resource for logo designers who struggle with traditional sketching and illustration. It challenges the notion that drawing skill is essential for logo creation. By offering a course that focuses on efficient use of design software, the brand suggests a modern and functional approach that prioritizes speed and practical skills. It is for designers of all skill levels who aim to refine their designs and work efficiently in a vector form. # Product The brand promotes a design course that teaches people how to create professional logos effectively using Adobe Illustrator. This course provides secrets for working in Illustrator at 'breakneck speed' to help designers test and refine their designs in vector form. The course covers how to set up hardware, customize workspaces and keyboard shortcuts, and use additional software and hardware tricks to make designers more efficient. The course allows viewers to follow along behind the scenes as the instructor designs an actual client logo from start to finish. # Visual style The ad has a hybrid aesthetic, combining polished commercial elements with a slightly scrappy, UGC feel. The initial drawing visuals are casual and immediate, while the later shots of software interfaces and finished logos are clean and professional. The editing is a mix of quick cuts during software demos and static shots when the speaker is addressing the camera. The visuals of the graphic designs sync to some parts of the voiceover lines. # Hooks Spoken: I can't draw. Text overlay: I can't draw Visual: 00:00–00:02: A first-person, close-up view shows a hand holding a pencil and drawing on graph paper. The background is a dark blue binder. # Funnel stage Middle of funnel (Consideration) # Pain points The core pain point addressed is the frustration and stigma associated with the belief that being a good sketch artist is essential for being a good logo designer. The ad's language implies that people who struggle with sketching may feel inadequate or discouraged from pursuing logo design. # Value propositions - The course teaches you how to refine your designs in a vector form at breakneck speed. - The course offers secrets to become efficient in Adobe Illustrator - Join today with a 30-Day Free Trial! # Benefits - Work in Illustrator at breakneck speed - Test and refine your designs - Design in a vector form - Follow along behind the scenes # Features - Hardware setup - Workspace customization - Keyboard shortcuts - Additional software and hardware tricks # Call to action Join today with a 30-Day Free Trial! # Point of view - Brand 100% – This is communicated through the narrator speaking directly to the camera. # Storyline - 00:00–00:01 The ad opens with a visual of hand-drawn designs on graph paper, setting up the problem of not being able to draw and presenting a challenge that logo designers might face. - 00:01–00:10 The speaker states that he can't draw, which creates a sense of vulnerability. He proudly states that there is a stigma with designers to be good at drawing. - 00:06–00:10 The perspective shifts to sketches in a notebook. These images depict design elements like bottles and castles, illustrating the expectation for designers to be skilled in sketching. - 00:07–00:10 The speaker references that to be a great logo designer, you have to be good at sketching. This is to highlight the common perception of designers. - 00:10–00:12 The scene transitions to a logo appearing in Adobe Illustrator. The speaker claims he's proof that you do not need to be able to draw to design a logo. - 00:12–00:16 The narrator states in his course that he will show the secrets to working in Illustrator. It is meant to build excitement in viewers. - 00:16–00:20 The ad moves to the speaker describing his course showing you to test and refine your designs. It progresses by continuing to describe what the course will show you. - 00:20–00:25 The instructor transitions into discussing how to set up your hardware in the course. The ad continues its educational description of what can be expected. - 00:25–00:29 The ad progresses to show additional software and hardware tricks taught in the course. The instructor implies this will have you flying around Adobe Illustrator. - 00:29–00:35 The instructor states at the end of his course, you can follow along behind the scenes as he designs an actual client logo from start to finish. The intention is to encourage viewers to take the leap and take his course. - 00:35–00:42 The instructor directly addresses the viewer, asking what they are waiting for and encouraging them to come have a sneaky peek at his setup and they'll be racing around Adobe Illustrator in no time.

# Ad summary This ad promotes a Skillshare class for learning how to use Procreate Dreams 2 to animate artwork. The ad features a creator explaining the class offers a 2 month free trial, teaches new features, and presents an 80/20 approach for non-animators to feel confident and create a finished animation. # Brand positioning Skillshare is presented as an educational platform offering a class taught by a creator on using Procreate Dreams 2 to animate artwork. The brand is positioning itself as a means to empower individuals to learn new creative skills, specifically in digital animation, offering a 2-month free trial of the class to remove any financial risk. Skillshare seems to align with the values of accessibility and simplification in creative skill acquisition. # Product The featured product is a Skillshare class teaching how to use Procreate Dreams 2 to animate artwork. The class is designed for those who have always wanted to animate their artwork but have been too scared or confused on where to start, especially non-animators. The class provides instruction on new features of Procreate Dreams 2 and shares an 80/20 approach to animation. A special 2-month free trial is offered to remove the barrier to entry. # Visual style The ad has a mixed aesthetic with a blend of polished commercial elements and user-generated content (UGC) feel. The presenter segments have bright, even lighting and a clean background, giving them a professional look. The tablet screen recordings have a more direct, unfiltered feel, aligning with a tutorial or demo style. Editing features include quick cuts, zooms, and graphic overlays, keeping the pace energetic and engaging. The color palette is soft and natural. # Hooks Spoken: 00:00–00:06: If you've always wanted to try animating your artwork, but have been too scared or confused on where to start, Text overlay: 00:00–00:02: always wanted to / 00:00–00:02: try animating / 00:02–00:05: your artwork, / 00:02–00:05: too scared / 00:03–00:06: or confused on / 00:04–00:06: where to start, Visual: 00:00–00:02: A close-up shot displays a person’s hands using a stylus to animate a digital illustration of a figure in a landscape on a tablet. The stylus is white. / 00:02–00:05: The shot zooms in on the animated illustration from the previous clip. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the fear and confusion associated with starting animation, particularly for those without prior experience. # Value propositions - A Skillshare class providing you a 2 month free trial, new features and an 80/20 approach to animation to help feel confident in Procreate Dreams and produce a finished animation. - Procreate Dreams 2 is a tool for non-animators to be able to animate. - The class features the 80/20 approach to animation which allows the user to create simple animations without being a professional. # Benefits - Feel confident in Procreate Dreams - Have a finished animation to share # Features - New features of Procreate Dreams 2 - 80/20 approach to animation # Call to action I hope you'll join me on Skillshare. # Point of view - Customer 0% – Not communicated in the ad. - Brand 100% – The ad presents information directly from the brand/creator promoting the Skillshare class. - Expert 0% – Not communicated in the ad. - External source 0% – Not communicated in the ad. # Storyline - 00:00–00:05 The ad opens with a shot of someone animating artwork on a tablet using Procreate Dreams 2. - 00:00–00:09 The presenter explains that if viewers have always wanted to animate but have been too scared or confused, she would love to share how she uses Procreate Dreams to bring her illustrations to life. This creates intrigue. - 00:09–00:15 She mentions her updated Skillshare class and offers a free 2 month trial, presenting the class as an opportunity. - 00:15–00:23 She notes that she shares all the new features of Procreate Dreams 2 along with her 80/20 approach to animation for non-animators like her. The creator shows someone using those features. - 00:24–00:29 The creator assures viewers that by the end of the class they will feel confident in Procreate Dreams and have a finished animation to share, and the viewer sees an animation playing on a phone screen. This reinforces the learning outcome. - 00:29–00:33 The ad concludes with the presenter encouraging viewers to join her on Skillshare if they are ready to get started. This delivers the final call to action.

# Ad summary The ad promotes a Skillshare class taught by an artist, which teaches viewers how to use Procreate Dreams 2 to bring their illustrations to life with animation. It offers a two-month free trial for the class and highlights features such as performing, flipbook, and keyframing. # Brand positioning Skillshare is presented as a platform that offers accessible online classes. The brand aligns with a lifestyle of continuous learning and skill development. Skillshare aims to democratize education by providing a wide range of courses, taught by creators, and offered through a subscription model. This contrasts with traditional education, which may be more expensive or less accessible. Skillshare's brand positioning is functional, emphasizing simplicity and user-friendliness. It also has an emotional aspect, promoting empowerment through skill acquisition. # Product The product featured is an updated Skillshare class that teaches users how to animate their artwork using Procreate Dreams 2. The class is aimed at individuals who are interested in animation but may feel intimidated or unsure of where to start. The class shares all the new features of Procreate Dreams 2, along with an 80/20 approach to animation, making it great for non-animators. The course aims to make users feel confident in Procreate Dreams and equipped to create a finished animation to share. The ad addresses the barrier of entry for beginners by providing a step-by-step guide and a simplified approach to animation. # Visual style The ad has a polished and clean aesthetic. The editing style is quick cuts, especially when showcasing the iPad screen and animation process. The production quality is a hybrid between UGC and a polished commercial. There is a consistent motif of showing the artist interacting with the Procreate Dreams interface on an iPad. The pacing is upbeat and maintains a consistent rhythm, averaging approximately 4 cuts per minute. The cuts and text overlays are often timed to coincide with the music and spoken dialogue, enhancing the viewer's engagement. # Hooks Spoken: 00:00–00:05: If you've always wanted to try animating your artwork but have been too scared or confused on where to start, Visual: 00:00–00:04: A woman with long dark hair and a tan sweater stands in front of a large window with a view of greenery. The background features a sliding door cabinet with gold accents. The camera is stationary and at eye level, focusing on the woman as she speaks directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration addressed is the fear and confusion associated with starting to animate artwork. 'If you've always wanted to try animating your artwork but have been too scared or confused on where to start...' # Value propositions - Free two-month trial: Provides an accessible way to experience the class without initial investment. - 80/20 approach to animation: Simplify the animation process. # Benefits - Confident in Procreate Dreams - Have a finished animation to share # Features - New features of Procreate Dreams 2 - 80/20 approach to animation # Call to action I hope you'll join me on Skillshare. # Point of view - Customer 100% – The entire ad is told from the perspective of the creator, an artist who uses Procreate Dreams and is teaching a Skillshare class. # Storyline - 00:00–00:05 The creator directly addresses the audience, asking if they've always wanted to animate their artwork but felt too scared or confused to start. - 00:05–00:09 The creator states that she will share how to use Procreate Dreams to bring illustrations to life. - 00:10–00:15 She mentions an updated Skillshare class that can be taken for free with a special two-month trial. - 00:15–00:23 The creator notes that in her Skillshare class, she shares new features of Procreate Dreams 2, as well as her 80/20 approach to animation. - 00:24–00:29 She states that by the end of the class, participants will feel confident in Procreate Dreams and have a finished animation to share. - 00:30–00:33 The creator encourages viewers to join her on Skillshare if they're ready to get started.

# Ad summary A Skillshare ad where Mr. Tom Froese introduces his Inky AF course on Skillshare. He explains that students will learn to create illustrations using simple colors and messy inky textures. He encourages viewers to make something beautiful by joining his Inky AF class on Skillshare, and notes that there is a free trial available. # Brand positioning Skillshare is presented as a platform that connects creatives with learning resources. They position themselves as a resource for skill development, offering classes taught by experts like Mr. Tom Froese. Skillshare is a category leader, but they make online learning more accessible, collaborative, and community-driven than traditional schools. Skillshare's brand values education in creative pursuits, making it a place where creative individuals can improve their skills. # Product The featured product is the Inky AF Skillshare class taught by Mr. Tom Froese, focusing on using simple colors, flat shapes, and messy inky textures and marks to create whimsical illustrations. This course targets individuals who wish to learn Affinity, a free and powerful design app, by applying it to a specific artistic practice. The course solves the problem of simply learning how to push buttons in an app by teaching students how to make something beautiful through practical application. The course is available on Skillshare and has a free trial. # Visual style The ad has a UGC-style aesthetic due to its casual presentation and unfiltered visuals. The editing style is quick and snappy, using rapid cuts and transitions to maintain viewer interest. The production quality is decent, with clear visuals and audible audio. The visual motifs include the recurring use of digital screens displaying course materials and demonstrations. # Hooks Spoken: Hello, I'm Mr. Tom Froese, I'm an illustrator, writer, podcast host, and of course a top teacher here on Skillshare. Text overlay: I'm Mr Tom Froese / I'm an illustrator / writer podcast host / a top teacher / here on Skillshare Visual: 00:00–00:02: Tom Froese is centered in the frame, speaking to the camera. He is a fair-skinned man with blonde hair and a short beard. He is wearing a black shirt under a green plaid flannel and a silver ring on his left hand. He is holding a ruler in his right hand. Behind him is a light pink wall with a light wood bookshelf filled with books, decorations, and a bottle of alcohol. / 00:02–00:05: Rapid-cut montage of digital screens displaying the Skillshare courses available from Tom Froese, including: 'The One-Palette Illustrator', 'Inky Illustrations', and 'The Style Class'. Each has the course cover on the left and shows the course content being demonstrated on the right. # Funnel stage Middle of funnel (Consideration) # Pain points Learning how to use Affinity by just pushing buttons # Value propositions - Inky AF on Skillshare # Benefits - Learn how to make beautiful and whimsical illustrations - Learn a new skill - Learn using Affinity, a powerful and free app - Learn by doing # Features - Learn to create illustrations - Learn to use simple colors and flat shapes - Learn to use messy inky textures and marks - Learn using Affinity # Call to action Join today with a 30-Day Free Trial! # Social proof - None used # Point of view - Brand 100% – Communicated through the official Skillshare platform, voice of the brand, and direct product claims. # Storyline - 00:00–00:05 Mr. Tom Froese introduces himself as an illustrator, writer, podcast host, and a top teacher on Skillshare. This introduces the audience to the speaker and establishes his credibility as an expert in the field of illustration and design. The tone is friendly and inviting, setting the stage for a relaxed and informative presentation. - 00:06–00:13 He announces that his class is about making beautiful, whimsical illustrations using simple colors, flat shapes, and messy inky textures and marks. He describes the class content, highlighting the key elements students will learn and implement. The language is descriptive and appealing, aiming to attract those interested in artistic creation. - 00:15–00:25 The class teaches viewers how to do all of this in Affinity, a powerful and free app. Then, he notes that it was time to see what his inky process could look like here. This clarifies the technical tool used in the course and transitions into demonstrating how it integrates with his artistic techniques. The tone is informative, showcasing the practicality and accessibility of learning design. - 00:26–00:33 He encourages viewers to learn Affinity by doing and making something beautiful, stating this class is for them. This emphasizes the course's hands-on approach and targets those who prefer practical learning. The tone is encouraging and personalized, fostering a sense of inclusivity and motivation. - 00:34–00:40 Mr. Froese then invites the viewer to join him in Inky AF on Skillshare, noting a free trial is available, and then closes by telling the viewers he will see them in class. This gives a direct call to action, inviting viewers to enroll and highlighting the benefits of joining the class. The tone is enthusiastic and inviting, leaving the viewer with a positive and actionable impression.

# Ad summary This ad promotes a Skillshare class on creativity taught by Esteban Gast. The ad features Esteban speaking directly to the camera, interspersed with shots of him writing and drawing, as well as graphics that highlight the tools and concepts taught in the class. The ad aims to persuade viewers that the class will help them come up with more creative ideas and make their lives more interesting. # Brand positioning Skillshare is presented as a platform for learning and developing creative skills. The brand aims to occupy a space in the consumer's mind as a resource for accessible and practical education in creative fields. The brand aligns with values of self-improvement, lifelong learning, and democratizing access to education. The brand positioning is functional, focusing on providing tangible tools and processes for developing creativity. # Product The product is a Skillshare class on creativity taught by Esteban Gast. The class is designed to provide tangible tools and processes to help students come up with more creative ideas. The class looks at the science of creativity and provides tools such as lateral thinking, juxtaposition, problem trees, lotus blossom, reframing questions, and daily habits. The class is for anyone who wants to develop their creative skills and make their lives more interesting. The ad addresses the purchase barrier of whether the class will be useful by directly asking and answering the question. # Visual style The ad has a polished commercial aesthetic with bright lighting and clear visuals. The editing style is a mix of quick cuts and static shots, with smooth transitions. The production quality is high, with a clean and professional look. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover lines. # Hooks Spoken: 00:00–00:03 Having ideas is the foundation of everything. Text overlay: 00:00–00:05 Having ideas is the foundation of everything. Visual: 00:00–00:01 Close-up shot of a person's hands playing a black and white keyboard on a brown wooden table. The lighting is bright and the texture of the wood is visible. / 00:01–00:03 Esteban, a man in his 30s with dark hair and a beard, is sitting at a table in front of a window. He is wearing a black t-shirt and looking directly at the camera. The background is blurred, but it appears to be a living room with a couch and plants. The camera is stationary and the lighting is bright. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the viewer may be struggling to come up with creative ideas, as signaled by the line, "You're probably thinking will this class be useful?" # Value propositions - The class provides tangible tools and processes to help students come up with more creative ideas. - The class looks at the science of creativity to help students understand how creative ideas are born. - The class makes life more interesting. # Benefits - Come up with more creative ideas - Life gets a whole lot more interesting # Features - Tangible tools and processes - Lateral thinking - Juxtaposition - Problem trees - Lotus blossom - Reframing questions - Daily habits # Call to action Join today with a 30-Day Free Trial! # Social proof - "I've been lucky enough to be a writer on some feature films and I'm co author of this book on creativity." – Esteban (Educator and Entertainer) # Point of view - Customer 0% – None used. - Brand 5% – The brand voice is used at the end to show the offer. - Expert 95% – The ad is told from the perspective of Esteban, who is presented as an educator and entertainer. - External source 0% – None used. # Storyline - 00:00–00:05 00:00–00:05 The ad begins with a shot of hands playing a keyboard, followed by Esteban looking at the camera and stating that having ideas is the foundation of everything. He then asks if it's too dramatic and tells the viewer to be honest. This moment is intended to grab the viewer's attention with a bold statement and then create a sense of intimacy and humor by asking for their opinion. The perspective is from Esteban, who is speaking directly to the audience in a casual and conversational tone. - 00:05–00:08 00:05–00:08 Esteban introduces himself as an educator and entertainer. This moment is intended to establish his credibility and expertise in the field of creativity. The perspective is from Esteban, who is speaking directly to the audience in a friendly and approachable tone. - 00:08–00:17 00:08–00:17 Esteban states that he thinks about creativity a lot and has been lucky enough to be a writer on some feature films and co-author of a book on creativity. This moment is intended to further establish his credibility and expertise by highlighting his accomplishments. The perspective is from Esteban, who is speaking directly to the audience in a confident and enthusiastic tone. - 00:17–00:27 00:17–00:27 Esteban explains that the class is looking at the science of creativity and giving you tangible tools and processes so you can come up with more creative ideas. This moment is intended to explain the value proposition of the class and address the viewer's potential concerns about its usefulness. The perspective is from Esteban, who is speaking directly to the audience in an informative and reassuring tone. - 00:27–00:37 00:27–00:37 Esteban states that everything begins with an idea and if you have a grasp and an understanding of how creative ideas are born, life gets a whole lot more interesting. This moment is intended to inspire the viewer and create a sense of excitement about the possibilities of creativity. The perspective is from Esteban, who is speaking directly to the audience in an encouraging and motivational tone. - 00:37–00:44 00:37–00:44 Esteban asks if the viewer is thinking whether the class will be useful, and then answers yes, of course. This moment is intended to directly address the viewer's potential concerns and provide reassurance. The perspective is from Esteban, who is speaking directly to the audience in a playful and confident tone. - 00:44–00:47 00:44–00:47 The ad ends with a call to action to join today with a 30-day free trial. This moment is intended to prompt the viewer to take action and sign up for the class. The perspective is from the brand, which is providing a clear and concise call to action.

# Ad summary This ad promotes a Skillshare class that teaches users how to use Procreate. The ad features a woman speaking directly to the camera, interspersed with shots of digital art being created on an iPad using Procreate. The ad highlights the powerful features of Procreate and how the class can help both professional artists and newbies shorten the learning curve. # Brand positioning Skillshare is presented as a platform that offers accessible and comprehensive online classes for creatives. The brand aligns with values of learning, skill development, and artistic expression. It positions itself as a resource for both professional artists and beginners, offering a way to shorten the learning curve and master digital art skills. The brand's tone is encouraging and inclusive, promoting the idea that anyone can learn to create stunning digital art with the right guidance. The brand positioning is functional, focusing on providing practical skills and knowledge, while also tapping into the emotional desire for creative expression and achievement. # Product The featured product is a Skillshare class focused on teaching users how to use Procreate, a digital art application. The class is designed for both professional artists and beginners, aiming to provide comprehensive knowledge of Procreate's essential tools and features. The class covers topics such as brushes, layers, and color tools, promising to shorten the learning curve and enable users to create stunning digital art. The ad addresses the potential purchase barrier of a steep learning curve by emphasizing the class's ability to simplify and accelerate the learning process. The class is presented as a game-changer, offering a free trial to encourage immediate sign-ups. # Visual style The ad has a polished, commercial aesthetic with bright, even lighting and clear visuals. The editing style includes quick cuts between the woman speaking and shots of the iPad screen, showcasing the Procreate app and digital art. The production quality is high, with a clean and professional feel. The pacing is moderate, with cuts timed to the voiceover lines, creating a smooth and engaging rhythm. # Hooks Spoken: 00:00–00:02: What makes Procreate the most popular app for artists? Text overlay: 00:00–00:02: What makes Procreate the most / 00:01–00:02: popular app for artists? Visual: 00:00–00:02: A woman with curly blonde hair, wearing a striped shirt, sits in front of a pink wall with artwork. She holds an iPad in one hand and a stylus in the other, looking directly at the camera with a questioning expression. The camera is stationary and close-up, focusing on her face and upper body. The lighting is soft and even. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of a steep learning curve associated with mastering Procreate. The ad states, "seriously shorten that learning curve to learn Procreate fast." # Value propositions - Learn Procreate fast: The class promises to shorten the learning curve, making it easier and quicker to master the app. - Comprehensive coverage: The class covers essential tools like brushes, layers, and color tools, providing a complete learning experience. - Create stunning digital art: The class aims to enable users to produce high-quality digital artwork. # Benefits - Create stunning digital art - Shorten that learning curve to learn Procreate fast - Be ready to create your own finished piece # Features - Brushes - Layers - Color tools # Call to action Join today with a 30-Day Free Trial! # Social proof - "Procreate was a game changer for me and the thousands of students that I've taught on Skillshare." – Female 1 (Instructor) # Point of view - Brand 80% – The official voice of the brand is communicated through scripted lines, product claims, and demos. - Customer 20% – A real user of the product is shown, communicating a casual tone and testimonial. # Storyline - 00:00–00:02 00:00–00:02: The ad begins with a woman asking what makes Procreate the most popular app for artists, immediately framing the topic and piquing the viewer's curiosity. The message is intended to draw in viewers who are interested in digital art and Procreate. The perspective is from the brand, using a direct question to engage the audience. The tone is inquisitive and inviting. - 00:02–00:04 00:02–00:04: The woman answers her own question, stating that it's the powerful features that so many artists miss out on. This highlights the value of the class and creates a sense of urgency. The perspective is from the brand, positioning the class as a solution to a common problem. The tone is informative and slightly cautionary. - 00:05–00:08 00:05–00:08: The woman shares that Procreate was a game-changer for her and thousands of students she's taught on Skillshare, providing social proof and credibility. The message is intended to build trust and demonstrate the effectiveness of the class. The perspective is from the instructor, sharing her personal experience and success. The tone is enthusiastic and confident. - 00:08–00:10 00:08–00:10: The woman mentions that viewers can take her class for free right now, presenting a clear call to action and incentive. The message is intended to drive immediate sign-ups by offering a risk-free opportunity. The perspective is from the brand, making a direct offer to the audience. The tone is urgent and enticing. - 00:11–00:14 00:11–00:14: The woman states that whether you're a professional artist or a total newbie, the class is for everyone, broadening the appeal and inclusivity. The message is intended to reassure potential students that the class is accessible regardless of their skill level. The perspective is from the brand, emphasizing inclusivity and accessibility. The tone is welcoming and encouraging. - 00:14–00:23 00:14–00:23: The woman explains that the class will cover where to find and use all the essential tools needed to create stunning digital art, and seriously shorten that learning curve to learn Procreate fast. This highlights the comprehensive nature of the class and its efficiency. The perspective is from the instructor, outlining the curriculum and benefits. The tone is informative and reassuring. - 00:23–00:29 00:23–00:29: The woman details that the class will walk through the essentials like brushes, layers, and useful color tools, and by the end, you'll be ready to create your own finished piece. This reinforces the practical skills and achievable outcome of the class. The perspective is from the instructor, providing a clear roadmap and promise. The tone is encouraging and motivating. - 00:29–00:34 00:29–00:34: The ad concludes with a call to action to join today with a 30-day free trial, reinforcing the offer and urgency. The message is intended to prompt immediate action and sign-ups. The perspective is from the brand, making a final push for conversion. The tone is urgent and appealing.

# Ad summary This ad promotes a course teaching viewers how to be logo designers even if they can't draw. The presenter claims there is a stigma that logo designers need to be good at sketching, and that he is proof that one does not need to be able to sketch to be a logo designer. He also shows a behind the scenes of him designing an actual client logo from start to finish. He ends the ad with a call to action asking viewers to have a sneak peek at his setup so they can be racing around Adobe Illustrator in no time. # Brand positioning The brand is presented as being against the stigma that logo designers must be able to sketch. The brand wants to show that it is possible for logo designers to work in Illustrator without sketching, and to show how to test and refine designs in vector format. The tone of the brand is that logo design is simple, and the brand wants to simplify the process by sharing software and hardware tricks for those who cannot sketch to fly around Adobe Illustrator. # Product The product is a course for logo designers to learn how to work in Illustrator, especially for those who cannot sketch. The course will show viewers how to set up hardware, customize workspaces and keyboard shortcuts, plus additional software and hardware tricks. Viewers will be able to test and refine their designs in vector format, and will learn to design an actual client logo from start to finish. # Visual style The ad has a polished, casual look that would appeal to a general audience. The presenter is well-lit and well-groomed. The text is green and pops out in the foreground. The cuts are quick and timed to the music. The ad shifts between shots of the presenter and computer screens, which helps the pacing and the informational value. # Hooks Spoken: Designers, I can't draw. Text overlay: Designers I can't draw Visual: 00:00–00:02 The presenter is centered and faces the camera in a mid-shot view, in front of a light-grey wall, where 5 framed pictures are hung up. He is a light-skinned male with a trimmed beard, wearing a black t-shirt. Overlaid green text below reads: "Designers I can't draw." # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points Many designers think that they can't design logos because they can't draw. The presenter of this ad acknowledges that "there's a stigma that seems to follow designers around like a bad smell that in order to be a great logo designer, you need to be good at sketching." # Value propositions - Secrets to working in Illustrator at breakneck speed. - Software and hardware tricks # Benefits - Test and refine your designs in vector format - Fly around Adobe Illustrator - Follow along behind the scenes as I design an actual client logo from start to finish. # Features - Set up your hardware - Customize your workspaces - Keyboard shortcuts - Additional software and hardware tricks # Call to action Come and have a sneaky peek at my setup # Point of view - Brand 100% – The entire ad is delivered from the official voice of the brand, including scripted lines, product claims, and demos. # Storyline - 00:00–00:08 The presenter states that he can't draw and is proud of it. - 00:08–00:13 00:08–00:13 He states that there is a stigma that logo designers need to be good at sketching and that he is proof that you do not. - 00:13–00:21 00:13–00:21 He states that in the course, he will show secrets to working in Illustrator at breakneck speed, to help test and refine designs in effective form. - 00:21–00:31 00:21–00:31 The presenter says that viewers will discover how to set up hardware, customize workspaces and keyboard shortcuts, plus additional software and hardware tricks that will have viewers flying around Adobe Illustrator. - 00:31–00:36 00:31–00:36 He says that at the end of the course, viewers can follow along behind the scenes as he designs an actual client logo from start to finish. - 00:36–00:43 00:36–00:43 He ends the ad with a call to action asking viewers to have a sneak peek at his setup so they can be racing around Adobe Illustrator in no time.

# Ad summary This ad promotes a course that teaches viewers how to create digital botanical illustrations in a watercolor style on an iPad using Procreate. The ad features Sandra Mejia, a freelance illustrator and pattern designer, who offers basic techniques to create art for various purposes like clipart, stickers, or personalized wedding invitations. # Brand positioning The brand, presented by Sandra Mejia, aims to position itself as a provider of accessible art education. It emphasizes creativity and skill-building using digital tools like Procreate on an iPad. This aligns with a modern, tech-savvy lifestyle, promoting the idea that anyone can create beautiful art with the right guidance. The brand distinguishes itself by focusing on a specific watercolor style within digital illustration, creating a niche for artists looking to add a unique touch to their digital creations. It offers a functional approach to learning, providing practical techniques that can be applied to different commercial uses, such as selling clip art or creating custom invitations. # Product The advertised product is a digital art course designed to teach viewers how to create botanical illustrations in a watercolor style using Procreate on an iPad. The course is suitable for individuals interested in learning digital art techniques and creating artwork for various purposes such as selling clip art, creating stickers, or designing personalized wedding invitations. The course focuses on basic techniques that enable users to create watercolor-style illustrations digitally. The unique selling proposition of this course is its focus on a specialized art style and practical application of skills for commercial use. It aims to lower the barriers to creating professional-looking digital art by providing step-by-step guidance and leveraging accessible digital tools. # Visual style The ad has a polished commercial feel with bright, natural lighting and smooth transitions. The editing rhythm is moderately paced, with cuts every few seconds to showcase different illustrations and techniques. Visual motifs include close-ups of the iPad screen to emphasize the digital art process and shots of Sandra Mejia in various settings to establish her credibility. The audio-visual sync is good, with cuts timed to coincide with voiceover lines to maintain viewer engagement. # Hooks Spoken: 00:00–00:02: Today I'm here to tell you a secret. Text overlay: 00:00–00:00: Sandra Mejia / 00:00–00:00: Illustrator & Pattern Designer / 00:00–00:01: Today I'm here / 00:01–00:02: a secret. Visual: 00:00–00:01: Close-up shot of Sandra Mejia, a woman with blonde hair and a floral print top, smiling directly at the camera. She is indoors, with a blurred brick wall and a wood-framed opening behind her. The lighting is bright and even, highlighting her features. # Funnel stage Middle of funnel (Consideration): The ad educates viewers on how the product works and aims to persuade them with practical applications and a free trial. # Pain points Aspiring digital artists may struggle with the technical skills needed to create professional-looking watercolor illustrations on an iPad. The ad addresses this by promising to teach the 'basic techniques' needed to achieve a watercolor style. # Value propositions - The course teaches how to create botanical illustrations in a watercolor style using Procreate on an iPad, enabling users to create artwork for commercial purposes such as selling clip art, creating stickers, or designing personalized wedding invitations. - Learn basic techniques to create unique watercolor style illustrations. # Benefits - Sell clip art - Create your own stickers - Create personalized wedding invitations # Features - Learn to create botanical illustrations - Learn to use Procreate on your iPad to create digital drawings - Basic techniques to create watercolor style # Call to action Join me and let's start painting digital watercolors. # Social proof - None used. # Point of view - Customer 0% – Not present in the ad. - Brand 100% – The ad is delivered through the official voice of Sandra Mejia as the brand's expert. - Expert 0% – Not present in the ad. - External source 0% – Not present in the ad. # Storyline - 00:00–00:01 00:00–00:01: Sandra Mejia introduces herself and promises to share a secret. - 00:01–00:07 00:01–00:07: Sandra explains she'll teach viewers how to create botanical illustrations using Procreate on an iPad, presenting this as the 'secret.' This message is told from the brand's perspective, introducing what the customer will learn. - 00:07–00:14 00:07–00:14: She shares more about herself, identifying as Sandra Mejia, a freelance illustrator and pattern designer who licenses her art for various companies to put on their products. This aims to establish credibility and show how the course can help others achieve similar outcomes. She is speaking from a brand perspective to showcase herself and the value she can bring. - 00:15–00:19 00:15–00:19: Sandra states that she will show all the basic techniques that she used to create her watercolor style. This is from the brand's perspective to showcase the value of their course. - 00:19–00:26 00:19–00:26: She continues by stating you can use this to sell clipart, to create your own stickers, or to create personalized wedding invitations. This is from the brand's perspective to showcase the value of their course. - 00:26–00:28 00:26–00:28: She invites the viewer to join her and start painting digital watercolors. This is from the brand's perspective and serves as a soft call to action. - 00:29–00:33 00:29–00:33: The ad showcases its promotion: Join today with a 2-Month Free Trial! This is from the brand's perspective as it ends with its call to action.

# Ad summary This ad for Skillshare features Dave Reed, a creator known as "The Bob Ross of Nomad Sculpt", introducing his updated tutorial for beginners. The ad showcases 3D character design and sculpting using the Nomad Sculpt app on a tablet. # Brand positioning Skillshare is presented as a platform that fosters creative education and skill development, particularly in the area of digital art. It promotes a supportive environment where learners can acquire practical skills and benefit from expert instruction. Skillshare diverges from traditional education by emphasizing hands-on experience and clear reasoning behind artistic decisions. The brand's positioning is functional, offering courses to enhance users' abilities, while also fostering an emotional connection by enabling creative expression. # Product The product advertised is a Nomad Sculpt beginner tutorial taught by Dave Reed on Skillshare. The tutorial is designed for individuals who love character design and want to learn 3D sculpting using the Nomad Sculpt app. The tutorial not only provides a step-by-step guide to using the app but also explains the reasoning behind each decision, enhancing the learning experience. The USP is the combination of practical application and theoretical understanding, allowing learners to learn by doing while also grasping the underlying principles. The tutorial is suited for anyone interested in character design, offering a clear, supportive introduction to digital sculpting. # Visual style The ad has a hybrid visual style, blending elements of a polished commercial with a UGC feel. The parts featuring Dave Reed speaking to the camera have a semi-professional look with soft lighting and a clean background. The quick cuts of the sculpting process on the tablet screen feel more immediate, intimate, and showcase a more UGC feel. The editing rhythm is fast-paced, particularly during the montage of 3D modeling clips, with cuts timed to coincide with changes in the voiceover. The transitions are smooth, giving a seamless feel despite the quick cuts. The overall production quality is high, creating a professional and engaging experience. # Hooks Spoken: 00:00–00:07 We'll start at the very beginning and I'll walk you through a complete basic sculpt essentially just to show you all the tools that I use in my daily workflow. Text overlay: 00:00–00:07 We'll start at the very beginning and I'll walk you through Visual: 00:00–00:01 Close up of a man from the chest up, centered in the frame and speaking directly to the camera. The man has a shaved head, medium brown skin, and a trimmed beard. He is wearing a dark shirt under a rust-colored sweater. The background is a home office, with a monitor, LED panels, and decorative items. The lighting is soft and even. / 00:01–00:01 Close up of fingers interacting with a touch screen on a tablet. The screen displays a red sketch. The lighting is bright and even, with some glare on the screen. / 00:01–00:02 Close up of a tablet screen with a 3D model interface, showing a white cube on a purple background. The interface includes various controls and menus. A hand is not visible. The lighting is even and bright. / 00:02–00:03 Close up of a tablet screen displaying a 3D sculpting interface. A hand holding a stylus manipulates a sphere and cube. The background is purple, and the interface includes various controls and menus. The lighting is even and bright. / 00:03–00:04 Close up of a tablet screen showing a 3D modeling interface. A hand holding a stylus manipulates shapes. The background is purple, and the interface includes various controls and menus. The lighting is even and bright. / 00:04–00:05 Close up of a hand holding a stylus, working within a 3D modeling interface on a tablet screen. The hand manipulates shapes to build a basic figure. The background is purple, and the interface includes various controls and menus. The lighting is even and bright. / 00:05–00:06 Close up of a hand using a stylus on a tablet screen, building a 3D figure within a sculpting interface. The background is purple. The lighting is even and bright. / 00:06–00:07 Close up of a hand using a stylus to adjust a white 3D model figure on a tablet screen. The background is purple. The lighting is bright and even. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the difficulty beginners face when learning digital sculpting, particularly understanding the tools and techniques. The ad highlights Dave's ability to walk people through the tool step by step, but also provides the reasoning behind the decisions, making digital sculpting more accessible. The ad addresses the frustration of wanting to get into character design but not knowing where to start. # Value propositions - Updated Absolute Beginner Tutorial: Implies the course content is current and contains updated information/techniques - Learn by Doing: Practical hands-on experience with digital sculpting in Nomad. - Hear the reasoning behind decisions: Adds deeper value by teaching not just the "how" but the "why," potentially increasing retention and creative skill # Benefits - Learn to sculpt in Nomad - Learn by doing - Hear the reasoning behind decisions # Features - Tutorial - Absolute beginner friendly # Call to action Join today with a 30-Day Free Trial! # Point of view - Brand 0% – The official voice of the brand is not explicitly present. - Expert 100% – The expert is the sole voice providing clear instruction and demos. - Customer 0% – A real or implied user of the product is not featured in the ad. - External source 0% – Outside validation is not present. # Storyline - 00:00–00:07 00:00–00:07 The video opens with the instructor, Dave Reed, addressing the audience and introducing the idea of walking them through a complete basic sculpt. The message intends to set the expectation that the audience will receive hands-on instruction in the fundamentals of digital sculpting. The perspective is that of the instructor, conveyed through direct address and a casual, friendly tone. This sets the stage for a learn-by-doing approach. - 00:07–00:14 00:07–00:14 Building on the previous statement, the instructor adds that he will also provide the reasoning behind the decisions he's making in his workflow. This message is designed to create extra value for the audience by promising not just practical skills, but also a deeper understanding of the art. The perspective continues to be that of the instructor, and the tone remains educational and encouraging. - 00:14–00:21 00:14–00:21 The instructor introduces himself as Dave Reed, also known as "The Bob Ross of Nomad Sculpt", and explains that it's time for an updated absolute beginner tutorial in Nomad Sculpt. This is intended to further establish the instructor's credibility and expertise, while also piquing the viewer's interest. The message is delivered from the instructor's POV, with a confident and enthusiastic tone. - 00:21–00:29 00:21–00:29 The instructor expresses his love for teaching and helping people learn and enjoy character design. This message is intended to connect with viewers who share that passion, establishing an emotional bond. The perspective is that of the instructor, conveyed through a warm and genuine tone. - 00:29–00:33 00:29–00:33 The instructor says, "So if that's you then we're both in the right place," which offers viewers reassurance that the video aligns with their interests and needs. This statement also builds a sense of community. The tone is reassuring and inclusive, coming from the instructor's perspective. - 00:33–00:41 00:33–00:41 The instructor concludes by encouraging viewers to keep drawing and sculpting and inviting them to join his class on Skillshare. The intention is to motivate viewers to pursue their creative passions and provide a clear path for further learning. The tone is encouraging and inviting, from the instructor's point of view.

# Ad summary This ad promotes a Skillshare class taught by Maggie Stara, which teaches viewers how to use Canva to create social media content, business assets, and even websites. # Brand positioning Maggie Stara is presented as a digital marketing expert and online course instructor. The brand aims to occupy the space of accessible and effective digital marketing education. The brand aligns with the values of creativity, empowerment, and professional growth. The brand pushes against the norm of complex and expensive marketing solutions by offering a simple and affordable alternative. The brand positioning is both functional (providing practical skills) and emotional (inspiring confidence and creativity). # Product The product is a Skillshare class taught by Maggie Stara that teaches viewers how to use Canva to create eye-catching posts, carousels, professional animations, videos, powerful social media campaigns for paid ads, ebooks, business cards, posters, animated email signatures, and even simple websites. The class is designed for beginners to advanced users. The ad addresses the purchase barrier of cost by offering one free month of Skillshare to take the class. # Visual style The ad has a polished and professional aesthetic. The editing style is quick cuts. The production quality is high-end. The pacing is consistent. The cuts are timed to the music beats and voiceover lines. # Hooks Spoken: Female 1: Are you looking to improve your social media game with better content? Text overlay: 00:00–00:02 Are you looking to improve / 00:01–00:02 your social media game with better content? Visual: 00:00–00:06 A woman with blonde hair and red lipstick stands in front of a desk with two computer monitors. She wears a black t-shirt and smiles at the camera. The background is a light blue wall with a plant in the corner. The camera is stationary and close-up. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the viewer is struggling to create high-quality social media content. "Are you looking to improve your social media game with better content?" # Value propositions - Learn how to create a variety of content types, from social media posts to websites, all within Canva. - Get one free month of Skillshare to take the class. # Benefits - Improve your social media game with better content - Take your visuals from basic to brilliant # Features - Create eye catching posts - Create carousels - Create professional animations - Create videos - Create powerful social media campaigns for your paid ads - Create ebooks - Create business cards - Create posters - Create animated email signatures - Create simple websites # Call to action Join me today and get one free month of Skillshare to take my class # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered by the brand representative, Maggie Stara. # Storyline - 00:00–00:02 The ad opens with a question about improving social media content. - 00:02–00:06 The speaker states that she can teach viewers how to take their visuals from basic to brilliant using Canva. - 00:06–00:18 The ad shows examples of content that can be created using Canva. - 00:18–00:28 The speaker states that viewers will learn how to create other powerful assets for their business, such as ebooks, business cards, posters, animated email signatures, and simple websites, all within Canva. - 00:28–00:35 The speaker encourages viewers to join her today and get one free month of Skillshare to take her class. - 00:35–00:37 The speaker states that she can't wait to see viewers on the inside.

# Ad summary This ad promotes a class from Mel Armstrong on creating symmetrical designs using a mushroom tile template in Procreate on the iPad. Participants will transform moth inspired sketches into seamless, repeating patterns. By the end of the class, students will have created a pattern that's ready to be used on any product, such as fabric or wallpaper. The class is offered with a 2-month free trial. # Brand positioning Mel Armstrong is presented as an accessible and empowering educational brand offering online courses that teach digital art skills. The brand seems geared toward creative entrepreneurs looking to expand their surface pattern design skills in a professional manner. The brand promotes functional, step-by-step methods of creating beautiful, repeatable, scalable patterns using current iPad technology. # Product The class is focused on creating symmetrical designs using a mushroom tile template in Procreate on the iPad. Participants will transform moth inspired sketches into seamless, repeating patterns. By the end of the class, students will have created a pattern that's ready to be used on any product, such as fabric or wallpaper. Participants will learn tips and tricks for creating beautiful and professional looking patterns. The class appears to be aimed at intermediate to advanced artists who want to sell their patterns on platforms like Spoonflower, and who want to keep up with current techniques. # Visual style The visual style has a clean, modern, and professional look with a hybrid feel. It combines the more authentic and casual UGC format with polished product shots. The editing style combines quick cuts and static shots to create a moderate, informational pace. # Hooks Spoken: 00:00–00:02 I am Mel Armstrong, in this class Text overlay: 00:00–00:01 I am Mel Armstrong, / 00:01–00:02 in this class Visual: 00:00–00:02 A medium close-up shot shows the smiling face of a fair-skinned woman with short gray hair and black glasses. She wears a colorful top with pink, orange, and green floral patterns. In the background is a slightly blurred white wall. / 00:01–00:02 The camera zooms in on the screen of an iPad. A hand uses a stylus to manipulate a design. The design is a square image of a moth, white flowers, and green leaves on a black background. The iPad UI shows multiple layers used to create the design. # Funnel stage Middle of funnel (Consideration) # Pain points Creating professional looking patterns can be challenging for designers. # Value propositions - Learn professional skills and tips - Create a pattern that is ready to be used on any product, such as fabric or wallpaper # Benefits - Beautiful patterns - Professional looking patterns - Ready to be used on any products such as fabric or wallpaper # Features - Symmetrical design - Mushroom tile template - Moth inspired sketches - Seamless repeating pattern - Procreate on the iPad # Call to action Join today with a 2-Month Free Trial! # Point of view - Brand 100% – The instructor conveys the brand's perspective by explaining the features and benefits of the design course. # Storyline - 00:00–00:02 Mel Armstrong introduces herself and the content of the class. - 00:02–00:09 She describes the end goal for students, which is designing a beautiful moth pattern that can be used on fabric and wallpaper. This moment is intended to inspire creative viewers with the possibilities of surface pattern design. - 00:09–00:16 The course teaches designers how to transform moth inspired sketches into seamless repeating patterns on an iPad. - 00:16–00:26 Armstrong describes the results students can expect from her class: a beautiful moth pattern that can be used on any product, like fabric or wallpaper. - 00:26–00:33 Armstrong adds value with her tips and tricks for creating professional looking patterns. - 00:33–00:36 A title card presents the offer: a 2-month free trial.