How ClickUp Advertises on Meta

# Ad summary This image ad for ClickUp features an illustration of a toggle, asking the viewer if they want to hire an AI marketer for their team. # Brand positioning ClickUp positions itself as a solution for work management and productivity enhancement, specifically through the integration of AI agents. The brand presents a forward-thinking approach by incorporating artificial intelligence into its platform, allowing users to automate and optimize tasks related to marketing and other business operations. The brand aims to occupy the space of innovative work management solutions, appealing to businesses looking to streamline their processes, reduce costs, and improve efficiency. # Product The ad promotes ClickUp's AI Agents, which are designed to handle marketing tasks. These AI agents can be integrated into a user's existing ClickUp workflow to automate and improve efficiency in various areas. The product is geared toward businesses and teams looking to optimize their marketing efforts and reduce the manual workload on their staff, allowing them to focus on more strategic initiatives. The ad directly addresses the desire to reduce costs associated with hiring a human marketer and save time. # Visual style The ad has a futuristic, tech-forward visual style characterized by the use of gradient colors, a minimalist design, and digital UI elements like the toggle button. The color palette uses a combination of blue, purple, and pink hues, which creates a vibrant and modern aesthetic. The background is a speckled gradient, which adds depth and texture to the design. The overall effect is clean and uncluttered, which draws attention to the core message and call to action. # Hooks Headline: Hire an AI marketer for your team? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the need for marketing expertise without the overhead and costs associated with hiring a full-time human marketer. The question “Hire an AI marketer for your team?” implies a desire to reduce expenses and improve efficiency in marketing operations. # Value propositions - Hire an AI marketer for your team? # Benefits - Try AI Agents in ClickUp # Features - AI Agents # Call to action Try AI Agents in ClickUp # Social proof - None used. # Point of view - Brand: The ClickUp logo and the prompt to 'Try AI Agents in ClickUp' positions ClickUp as the narrator offering a solution. # Storyline - The ad starts with a question, “Hire an AI marketer for your team?”, which immediately engages the audience by proposing a solution to the challenge of needing marketing expertise without the overhead of a full-time employee. The brand is speaking directly to business owners or managers who are seeking cost-effective solutions for their marketing needs. - The presence of a toggle positioned as “off” further emphasizes the ease and simplicity of integrating an AI agent into ClickUp. It tells the story of the user being able to easily turn on this feature and improve their marketing function. - Finally, the ad ends with a call to action: “Try AI Agents in ClickUp”, which prompts the audience to take the next step and explore ClickUp's AI-driven solutions. The brand is guiding the audience from consideration to action by inviting them to experience the product firsthand.

# Ad summary This ad promotes ClickUp's Project Manager Agent by showing a screenshot of a note where the user claims their CEO thinks they are an "Expert Project Manager" because they use the agent. The user states that they DM the agent their project goal and it auto-generates the whole plan in seconds, with no more manual setup. They end by saying it feels like a cheat code. # Brand positioning ClickUp is presented as a tool that can make users appear to be expert project managers to their superiors. The brand is positioned as a solution for those who want to streamline their project management process and impress their bosses. The brand aims to occupy the space of a productivity-enhancing tool that simplifies complex tasks and delivers quick results. The tone is casual and relatable, aligning with a lifestyle of efficiency and professional success. ClickUp pushes against the norm of manual project setup, offering an automated alternative that saves time and effort. The brand positioning is both functional (performance, simplicity) and emotional (empowerment, recognition). # Product The product being advertised is ClickUp's Project Manager Agent, a tool designed to automate and simplify project management. The agent works by allowing users to direct message (DM) their project goal, after which it auto-generates the entire project plan, including tasks, dates, and everything else, in seconds. This product is for anyone who wants to streamline their project management process and avoid manual setup. The unique selling proposition (USP) is its ability to quickly and automatically generate project plans, saving users time and effort. The ad addresses the purchase barrier of time-consuming manual project setup by offering a fast, automated solution. The ad conveys that this product is worth trying because it can make users appear more competent and efficient in their roles. # Visual style The ad has a lo-fi, platform-native style, resembling a screenshot from a notes app. The production quality is low, giving it a user-generated content (UGC) feel. The visual motif is a simple text layout on a plain background. There are no image treatments or filters. The typography is basic and legible. The style contrasts with typical high-design ads, aiming to appear authentic and relatable, which could increase scannability and stop power in the feed. # Hooks Headline: My CEO thinks I'm an "Expert Project Manager" because I do this one thing now: # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of time-consuming and tedious manual project setup. The user states, "No more manual setup," indicating that the product solves the frustration of having to manually create project plans. # Value propositions - Achieve expert-level recognition from your CEO by using ClickUp's Project Manager Agent. - Save time and eliminate manual setup with ClickUp's automated project planning. # Benefits - CEO thinks I'm an "Expert Project Manager" - auto-generates the whole plan - saves time - no more manual setup # Features - I DM the ClickUp Project Manager Agent my project goal - It auto-generates the whole plan—tasks, dates, everything—in seconds - No more manual setup # Call to action None used. # Point of view - Customer: The entire ad is presented from the perspective of a user sharing their experience and positive feedback about the product, as indicated by the "I" statements and personal anecdotes. # Storyline - The ad begins with a user stating that their CEO thinks they are an "Expert Project Manager" because of one thing they do now. This is told from the customer's perspective and is intended to grab the viewer's attention by highlighting the positive impact of using the advertised product. - The user explains that they DM the ClickUp Project Manager Agent their project goal, and it auto-generates the whole plan—tasks, dates, everything—in seconds. This is told from the customer's perspective and is intended to demonstrate how the product works and its efficiency. - The user states that there is no more manual setup. This is told from the customer's perspective and is intended to emphasize the time-saving benefit of using the product. - The user concludes by saying that it feels like a cheat code. This is told from the customer's perspective and is intended to create a sense of ease and advantage associated with using the product.

# Ad summary The ad showcases a screenshot of a note, resembling an iPhone's Notes app, where an individual shares their experience using ClickUp Design Agent. The ad positions the tool as a solution to design needs, allowing users to create polished visuals without relying on a creative team. The emphasis is on ease of use and the time-saving benefits of the AI design tool. # Brand positioning ClickUp is presented as a cutting-edge solution that addresses the complexities of modern work by offering tools that boost productivity, especially in creative fields. The brand aims to occupy the space of an innovative, easy-to-use platform that can handle various work-related tasks, from project management to design, by incorporating AI to streamline workflows. ClickUp pushes against the traditional reliance on creative teams for every design task and democratizes design by offering tools accessible to everyone, regardless of design skills, promoting a more independent, efficient, and less stressful working environment. The brand positioning is functional, focusing on simplicity and performance, but also hints at an emotional benefit of relieving the stress associated with creative requests and deadlines. # Product ClickUp Design Agent is an AI-powered design tool that allows users to create polished social posts, deck images, and campaign visuals instantly. It works by chatting with the Design Agent and providing instructions, such as "turn this into an on-brand graphic," which the tool then executes. The product is positioned for individuals who need visuals for their work but may not have the time or resources to engage a creative team. It offers a streamlined solution to design needs and addresses the common pain point of waiting on creative teams or begging for quick favors. The ad tells the viewer that this product is worth trying because it makes design "embarrassingly easy," saves time, and empowers them to create high-quality visuals independently. # Visual style The ad uses a platform-native style, mimicking the appearance of an iPhone Notes app screenshot. The production quality is simple and straightforward, resembling UGC. The typography is clean and legible, typical of default iOS fonts. There are no image treatments, filters, or visual effects used. The goal is to capture the look and feel of a personal recommendation or testimonial shared within a familiar interface. # Hooks Headline: My coworker asked if I went to "Design School" because I do this one thing now: # Funnel stage Middle of funnel (Consideration) # Pain points The ad identifies the central frustration of relying on a creative team for design work and the associated delays and inconvenience. "No more begging the creative team for quick favors." directly addresses this pain point. # Value propositions - Creates polished social posts, deck images, and campaign visuals instantly: This highlights the value of having high-quality design output quickly and efficiently. - No more begging the creative team for quick favors: This highlights the value of saving time and stress, and having more independence. # Benefits - No more begging the creative team for quick favors. - Honestly, it's embarrassingly easy. # Features - ClickUp Design Agent - Creates polished social posts, deck images, and campaign visuals instantly # Call to action None used. # Social proof - The opening line of the note reads "My coworker asked if I went to 'Design School' because I do this one thing now:" This implies that the user's design skills have improved to such an extent that others have noticed, serving as a testimonial to the product's effectiveness. # Point of view - Customer: The entire ad is conveyed from the point of view of a ClickUp user, sharing their personal experience and testimonial about the tool's effectiveness and ease of use. # Storyline - The ad begins with a coworker questioning if the author went to "Design School" because of a change in workflow. This opening immediately grabs the viewer's attention and suggests that the author is now producing design work that seems professionally done, implying they have gained new design skills. The audience experiences this from the customer's perspective. - The author reveals that they now use ClickUp Design Agent to generate visuals, simply by describing what they need. This beat demonstrates the product's functionality and emphasizes its ease of use and efficiency. The audience is experiencing this from the customer's perspective. - The narrative emphasizes the benefit of no longer needing to rely on the creative team for quick favors. This underlines the time-saving and independence-granting aspects of the product, which is conveyed from the customer's perspective. - The author concludes by stating that using the tool is "honestly, it's embarrassingly easy." This further reinforces the ease of use and positions the product as a simple solution to design challenges, from the customer's perspective.

# Ad summary This ad uses a screenshot of a phone's Notes app to share a testimonial about how ClickUp Designer Agents helps the user do their job effectively and efficiently. # Brand positioning ClickUp is presented as a tool that enhances the user's design capabilities, making them appear more skilled and efficient to their superiors. The brand aligns with values of productivity and professional success, suggesting a lifestyle of efficient work habits. By providing access to 'Designer Agents,' ClickUp positions itself as a cheat code to overcoming design challenges and meeting deadlines, pushing against the norms of traditional design processes. The brand positioning is primarily functional, focusing on performance and simplicity, yet also carries an emotional element of empowerment by enabling users to excel in their roles. # Product ClickUp Designer Agents are presented as a service that helps users create graphics for decks, documents, and work-related projects. The product is implied to be for professionals who need design assistance but may not have the time or expertise to handle design tasks themselves. The USPs include the ability to consistently meet short-notice deadlines and design in line with the user's brand. The ad highlights the product's ability to make users appear more competent and efficient ('Expert Designer'), addressing a purchase barrier related to design skills or time constraints. The product is portrayed as a valuable tool that enhances productivity and professional reputation. # Visual style The ad uses a platform-native style that mimics a screenshot from an iPhone's Notes app. The production quality is basic and unpolished, creating a casual, testimonial-like impression. The layout is simple and mimics native iPhone's Notes style, enhancing its scannability in-feed. # Hooks Headline: My boss thinks I'm an "Expert Designer" because I do this one thing now: # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point addressed is the struggle to meet design needs efficiently and effectively, especially under tight deadlines or when lacking design expertise. The customer states, "My boss thinks I'm an 'Expert Designer' because I do this one thing now," implying that without the product, they might not be seen as such. # Value propositions - Achieve an "Expert Designer" reputation by using ClickUp Designer Agents to meet short-notice deadlines while keeping your brand in mind. - ClickUp makes it easy to create graphics for all your decks, docs, and work. # Benefits - My boss thinks I'm an "Expert Designer" - Honestly, it feels like a cheat code. # Features - ClickUp Designer Agents to create graphics for all my decks, docs, and work. - They can always meet a short-notice deadline - Design with our brand in mind. # Call to action None used. # Social proof - "My boss thinks I'm an 'Expert Designer' because I do this one thing now:" – Customer # Point of view - Customer: The user's perspective is represented throughout the image, sharing their experience and satisfaction with ClickUp Designer Agents. The use of 'I' and direct quotes from the user position the service as an effective way to enhance design capabilities and meet deadlines. # Storyline - The image opens with a claim from the perspective of a customer stating that their boss now thinks of them as an "Expert Designer" because of one thing. This is included to immediately grab the viewer's attention by promising a quick way to elevate their professional image. - The user then explains that they use ClickUp Designer Agents to create graphics for their decks, docs, and work projects. This section tells the viewer how the customer achieves results, explaining the specific product that makes it possible. - The image then claims that ClickUp's Agents always meet short-notice deadlines and design with the user's brand in mind. This adds another benefit for using the service, further emphasizing the advantages and solidifying the value proposition from the brand's perspective. - The user concludes by stating that using ClickUp 'feels like a cheat code', emphasizing the ease and effectiveness of the service. This provides a final emotional hook, reinforcing the idea that ClickUp offers an effortless way to achieve professional success from the customer's perspective.

# Ad summary This ad uses a social media post screenshot of a person telling a story of how ClickUp has helped them solve design tasks that would have otherwise required the help of the creative team. # Brand positioning ClickUp is presented as a brand that makes it easy for non-designers to accomplish design-oriented tasks. The ad highlights the speed and simplicity of ClickUp's design agent, emphasizing its ability to create on-brand graphics, social posts, deck images, and campaign visuals instantly. The brand is positioned as a solution that eliminates the need to rely on a creative team for quick favors, suggesting it is efficient and user-friendly for individuals seeking independence in their design processes. # Product The ad features ClickUp's Design Agent, an AI tool that allows users to easily generate visual content. It works by enabling users to chat with the agent and request specific designs, such as turning a request into an on-brand graphic. The Design Agent is positioned as a tool for quickly creating polished social posts, deck images, and campaign visuals, and is designed for individuals who need design support but don't want to rely on the creative team. The key selling point is its ease of use, as it addresses the pain point of slow creative processes by being 'embarrassingly easy' to use. # Visual style The ad utilizes a platform-native style by mimicking a mobile interface screenshot to create a sense of familiarity and authenticity. The overall aesthetic is clean and minimal, with a dark mode color scheme to enhance readability and appeal to users accustomed to mobile app interfaces. The typography is straightforward and legible, reflecting the simplicity and ease-of-use of the product. This approach aims to increase scannability by blending in with typical social media content while subtly emphasizing the product's utility. # Hooks Headline: My coworker asked if I went to "Design School" because I do this one thing: # Funnel stage Middle of funnel (Consideration) # Pain points The central problem being solved is the difficulty and time consumption of getting design-related tasks done, often requiring dependence on a creative team for quick favors. The ad copy states, 'No more begging the creative team for quick favors,' which highlights the frustration and inconvenience of relying on others for design support. # Value propositions - Instant creation of polished visuals: Polished social posts, deck images, and campaign visuals instantly. - Independence from the creative team: No more begging the creative team for quick favors. - Ease of use: Honestly, it's embarrassingly easy. # Benefits - Creates polished social posts, deck images, and campaign visuals instantly. - No more begging the creative team for quick favors. - Honestly, it's embarrassingly easy. # Features - ClickUp Design Agent # Call to action None used. # Social proof - None used. # Point of view - Customer: The entire ad is presented from the perspective of a ClickUp user, telling the story of how the tool helps them generate designs without relying on the creative team. # Storyline - The ad begins with a coworker asking if the speaker went to design school, which is meant to highlight the perceived expertise that the user has developed. This is included to grab the viewer's attention by presenting an intriguing scenario. - The speaker reveals that they are chatting with the ClickUp Design Agent, explaining how the tool allows them to generate on-brand graphics, social posts, deck images, and campaign visuals instantly. This is included to demonstrate the simplicity and speed of the product. - The speaker states that they no longer need to beg the creative team for quick favors, which is included to emphasize the convenience of the tool. - The speaker concludes by stating that the process is 'embarrassingly easy', which is included to reassure viewers that the tool is accessible and user-friendly.

# Ad summary This ad promotes ClickUp AI Agents as a tool to save time on team tasks. A man sits at his desk and explains how ClickUp AI Agent can do 3 hours of work in 10 seconds. The ad includes screen recordings of the ClickUp AI Agent interface and ends with a call to action for viewers to tap the video to get ClickUp AI Agents. # Brand positioning ClickUp is presented as an innovative, time-saving platform that empowers teams to be more efficient through the use of AI. The ad positions ClickUp as a solution to common workplace time sucks, particularly in project management. The brand aims to occupy the space of a productivity and efficiency tool, aligning with a lifestyle of streamlined workflow and optimized performance. By offering AI-driven personal assistants for each team member, ClickUp differentiates itself from traditional project management tools, pushing against the norm of manual data gathering and report creation. The brand positioning is both functional, focusing on performance and simplicity, and subtly emotional, promising relief from tedious tasks. # Product The ClickUp AI Agent is an AI-powered personal assistant designed to streamline team tasks and save time. It pulls everything from a user's workspace, including tasks, docs, and metrics, to build reports with context. It is designed to understand what campaign is running, who is blocked, and what needs to happen next. The AI Agent is promoted as being easy to use; users simply tag @brain in any task or thread, and the agent will then go to work. Each member of a team can have their own AI personal assistant. The ad is telling the viewer that the ClickUp AI agent will save time and make the team more efficient. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style combines quick cuts and static shots, timed to the voiceover lines, creating a consistent pace throughout the video. The overall production quality is high, lending a professional tone. # Hooks Spoken: 00:00–00:04 Watch this AI Agent save me hours in 10 seconds. Text overlay: 00:00–00:54 Watch this AI Agent save me hours in 10 seconds Visual: 00:00–00:04 A medium shot of a gray-haired man sitting at a desk in front of a computer, looking directly at the camera with an open mouth and expressive gestures while typing on a keyboard. He is wearing a short-sleeved button-down shirt with a small floral pattern. The background is a light blue wall with vertical blinds and a potted plant. Text overlay: "Watch this AI Agent save me hours in 10 seconds" # Funnel stage Middle of funnel (Consideration) # Pain points The ad's central pain point is the time-consuming nature of creating campaign reports, gathering performance data, collecting creative feedback, and outlining next steps, which the man in the ad refers to as "the usual time suck." # Value propositions - "Watch this AI Agent save me hours in 10 seconds" - 3 hours of updates, 10 seconds of AI. - Each team member has their own AI personal assistant. # Benefits - Save hours - Easy to use - AI personal assistant # Features - AI agent - Pulls everything from workspace: tasks, docs, metrics - Builds report with context - Tag @brain in any task or thread # Call to action Tap this video and get ClickUp AI Agents. # Point of view - Brand 100% – Ad is delivered through the official voice of the brand via scripted lines, product claims, and a demo. # Storyline - 00:00–00:04 00:00–00:04 The man sits at a desk, typing on a keyboard, and says, "Watch this AI agent save me hours in 10 seconds." This is to grab the viewer's attention by promising a dramatic time-saving capability. - 00:04–00:11 00:04–00:11 The man gestures with his hands and says he needs a "full campaign report, performance data, creative feedback, next steps for the team, you know, the usual time suck." He is defining the problem that the product solves. - 00:11–00:12 00:11–00:12 The man types "and go". This introduces the solution and previews the demonstration to come. - 00:12–00:19 00:12–00:19 The video shows a screen recording of the ClickUp AI Agent interface, including the agent's name and the information it pulls, such as tasks, docs, metrics, and the report it builds. This demonstrates the functionality of the product. - 00:19–00:24 00:19–00:24 The man explains that the agent "knows what campaign we're running, who's blocked, what needs to happen next, all of it." This highlights the agent's awareness and context. - 00:24–00:25 00:24–00:25 The man looks surprised and says, "Wait, it's already done?" This expresses the benefit of saving time. - 00:26–00:34 00:26–00:34 The man leans back in his chair and says, "Yup. 3 hours of updates, 10 seconds of AI. My ClickUp agent's basically the fastest person on my team. And the crazy part is that it's so easy to use." This confirms how much time is saved and emphasizes the ease of use. - 00:35–00:42 00:35–00:42 The man explains that he can tag @brain in any task or thread and the agent will go to work. He finishes by saying that everyone on his team has their own AI personal assistant. This explains the process for using the agent and positions it as a personal assistant for each team member. - 00:43–00:57 00:43–00:57 The man says, "So yeah, if you want your team to run like this, tap this video and get ClickUp AI Agents. Go ahead. I'll sit right here. I'll wait the whole time. I don't even know how much time your team's gonna save. Come on. Click the video. Let's go." This is a direct call to action and creates a sense of urgency and anticipation.

# Ad summary This ad for ClickUp features a woman named Amelia who is shown to be busy in her day-to-day life. ClickUp's project manager agent pulls actions from meeting notes and turns them into assigned tasks with deadlines. Now, Amelia doesn't use her lunch breaks to catch up on admin work anymore. The ad suggests viewers try ClickUp AI agents and get their time back. # Brand positioning ClickUp positions itself as a time-saving solution for busy professionals who are overwhelmed with tasks and meetings. The brand offers AI agents that automate project management tasks, thereby increasing productivity and efficiency. The brand promotes a lifestyle of reclaiming time, reducing administrative burdens, and ensuring everyone knows their responsibilities after meetings. # Product ClickUp offers project management tools powered by AI agents designed to automate tasks and improve productivity. Specifically, ClickUp's project manager agent pulls action items straight from meeting notes and converts them into assigned tasks with deadlines. This AI agent reduces the need for recap emails and prevents the user from using their lunch breaks to catch up on admin work. The product is for professionals struggling with back-to-back meetings and numerous tasks. # Visual style The ad has a polished, documentary-style feel, blending natural settings with screen-recorded visuals. The editing pace is moderate. The cuts, text, and product actions are timed to the voiceover lines. # Hooks Spoken: Male 1: This is Amelia. She only has 15 minutes between back to back internal meetings, Text overlay: 00:00–00:01 / she only has / 00:02–00:03 / between / back to back / internal meetings Visual: 00:00–00:01: A woman with tattoos and dark hair, wearing a cream-colored top, stands in front of a bathroom mirror with the light on. She is fixing her hair. The background features a white countertop, a sink, and toiletries on a shelf. / 00:01–00:03: A woman with tattoos and dark hair, wearing a black jacket and grey leggings, stands in a gym. She has headphones on and is looking at her phone. There are weight machines and equipment in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the struggle of juggling multiple meetings and tasks, leaving minimal time and requiring lunch breaks to catch up on administrative work. "She only has 15 minutes between back to back internal meetings." # Value propositions - AI automates project management tasks, saving time - Eliminates need for recap emails by assigning tasks at meeting's end - Saves your lunch break by automating admin # Benefits - Everyone knows what they own by the time the meeting ends - No recap emails needed - She doesn't use her lunch breaks to catch up on admin work anymore # Features - Project manager agent - Pulls action items from meeting notes - Turns items into assigned tasks - Deadlines # Call to action Try ClickUp AI agents and get your time back. # Social proof - None used # Point of view - Brand 100% – A narrator voice communicates the value of the product in a way that's intended to show a customer's pain points. # Storyline - 00:00–00:06 The ad introduces Amelia, who has only 15 minutes between back-to-back internal meetings. This establishes Amelia as someone who is very busy and has a packed work schedule. - 00:06–00:12 The narrator specifies the types of meetings and tasks Amelia juggles. This conveys the intensity of Amelia's work life. - 00:11–00:13 The narrator states that tasks still get assigned before Amelia grabs her coffee. This emphasizes the high demand and expectation placed on Amelia early in the morning. - 00:13–00:17 The narrator introduces ClickUp's project manager agent, which pulls action items from meeting notes. The solution is presented to solve Amelia's earlier problems. - 00:17–00:20 The narrator states that the action items are then assigned tasks with deadlines. This highlights the tool's ability to organize and structure meeting outcomes into actionable items. - 00:20–00:23 The narrator states that by the end of the meeting, everyone knows what they own. This emphasizes efficiency and accountability facilitated by the ClickUp AI agent. - 00:23–00:25 The narrator highlights the elimination of recap emails. This showcases the time-saving benefit of using the AI agent. - 00:25–00:28 The narrator states that Amelia doesn't use her lunch breaks to catch up on admin work anymore. This reiterates the benefit of reclaiming personal time. - 00:28–00:30 The ad encourages viewers to try ClickUp AI agents and get their time back. This serves as a direct call to action.

# Ad summary This ad features a woman explaining how her team used to be frustrated with the number of repetitive tasks they had to do each week. The ad then shows how she found ClickUp AI agents to automate status updates, internal check-ins, and reports. Now her team can focus on strategy and creative work instead of copying and pasting between apps. # Brand positioning ClickUp is presented as a modern and efficient project management tool that streamlines workflows and enhances productivity. The brand's AI Agents provide automation, helping teams eliminate repetitive tasks, so they can focus on more strategic and creative work. ClickUp positions itself as a solution to the common frustration of wasting time on mundane activities. The brand appeals to businesses seeking efficiency and innovative tech solutions. # Product ClickUp AI Agents automate repetitive tasks such as status updates, internal check-ins, and report generation. These AI tools integrate with ClickUp’s project management platform to help teams focus on strategy and creative work. The product addresses the common pain point of spending excessive time on copying and pasting between apps, thus offering a solution to boost productivity and reduce wasted effort. The ad highlights the ease of setting up an AI agent in ClickUp and the immediate benefit of reclaiming valuable working hours. # Visual style The ad features a mix of authentic, UGC-style shots and clear interface close-ups. The editing style includes quick cuts to maintain a brisk pace, especially when transitioning between the speaker and product demos. The overall production quality is hybrid, blending a casual, relatable feel with polished screen recordings of the ClickUp interface. The ad has a fast pace, with roughly 4 cuts per minute, and the visuals often sync with the spoken narration. # Hooks Spoken: I counted (00:00–00:01) / every repetitive task my team does in a week, (00:01–00:03) Text overlay: I counted (00:00–00:02) / every (00:01–00:02) / repetitive task (00:01–00:02) / my team (00:02–00:02) / does in a week (00:02–00:03) Visual: 00:00–00:01: A woman with dark hair in a bun, wearing glasses and a green t-shirt, stands at a white countertop in a kitchen and looks directly at the camera. A black laptop is on the counter in front of her. In the background, there are light beige cabinets and stainless steel appliances. / 00:01–00:03: The woman stands at a standing desk in front of a large computer monitor. She is wearing a brown tank top. The room is brightly lit with white geometric wall decor. She types on a keyboard. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of spending too much time on repetitive tasks each week. The creator says 'and the number actually made me angry' after counting repetitive tasks. # Value propositions - Save time by automating repetitive tasks with AI Agents. - Enhance productivity by freeing up your team to focus on strategy and creative work. - Streamline workflow by eliminating the need to copy and paste between apps. # Benefits - Frees up time for strategy - Frees up time for creative work - Eliminates copying and pasting between apps # Features - AI Agents automate status updates - AI Agents automate internal check-ins - AI Agents pull reports automatically # Call to action Set up your first AI agent in ClickUp and get those hours back. # Social proof - “I counted every repetitive task my team does in a week, and the number actually made me angry” – Female 1 (Customer) - “Now my team spends that time on actual strategy and creative work instead of copying and pasting between apps.” – Female 1 (Customer) # Point of view - Customer 100% – The ad is delivered from the perspective of a user who has experienced the problem and found a solution with the product. # Storyline - 00:00–00:04 The creator introduces the problem of repetitive tasks consuming her team's time. - 00:04–00:04 She reveals that counting these tasks made her angry due to the extent of the issue. - 00:04–00:08 A statistic is highlighted: 53 little tasks eat up time every week, visually represented by Pac-Man eating an alarm clock. - 00:08–00:09 She presents ClickUp AI Agents as the solution she found to alleviate this problem. - 00:10–00:13 The ad briefly showcases the functionalities of ClickUp AI Agents, such as running status updates and internal check-ins. - 00:13–00:17 She explains how the AI Agents allow her team to focus on strategy and creative work. - 00:17–00:22 The ad ends with a call to action to set up a first AI Agent in ClickUp to get those hours back.

# Ad summary This ad showcases how ClickUp AI Agents helps users draft posts, organizes creative assets, track approvals, and maps everything in the task tied to the launch date. # Brand positioning ClickUp is presented as a modern solution to social media content planning, streamlining a process that can often be chaotic and disorganized. The brand aims to occupy a space in the consumer's mind as an all-in-one platform that simplifies and optimizes workflow by automating tasks with AI agents. ClickUp promotes values of efficiency, organization, and leveraging technology to enhance productivity. The brand pushes against the norm of scattered workflows and manual tracking, offering a functional solution that emphasizes simplicity and automation. # Product ClickUp's AI Agents are presented as a solution to streamline social media content planning. The tool helps users to draft posts, organize creative assets, track approvals, and map everything tied to the launch date. It is for social media managers who are trying to be more efficient. A clear USP is that the AI agents automate these tasks, freeing up users to focus on other aspects of their campaigns. It addresses the pain point of chasing people down for updates and provides a full-time teammate who never sleeps, suggesting a significant improvement in productivity and workflow management. The tool appears to be most worth trying or buying if social media content planning has become too chaotic to handle. # Visual style The ad's overall aesthetic is UGC. The editing style includes quick cuts, and the production quality feels like a hybrid between UGC and commercial. The pacing of the ad is consistent, and the cuts appear to be timed with the music. # Hooks Spoken: 00:00–00:03 So social media content planning used to be chaotic. Text overlay: 00:00–00:02 so social media content (Comment) / 00:01–00:03 used to be (Comment) / 00:02–00:03 chaotic (Comment) Visual: 00:00–00:01 The man is standing in a yard eating an apple outside. He is wearing a beige sweater and black-rimmed glasses. The camera is shaky as if being held by hand. / 00:01–00:02 The man is sitting at a desk writing in a notebook. He is wearing the same clothing as before. There is a computer to his left and a computer screen to his right. # Funnel stage Middle of funnel (Consideration) # Pain points Social media content planning is chaotic. "Design files here, copy there, approval scattered all over Slack." # Value propositions - Full-time teammate who never sleeps # Benefits - Executing campaigns while the AI is running in the background - Don't have to chase anyone down for updates # Features - Drafts post - Organizes creative assets - Tracks approvals - Maps everything in the task tied to our launch date # Call to action Create your free workspace today and try AI agents for free. # Point of view - Customer 100% – The entire video is told from the perspective of a user of the product who provides his opinions. # Storyline - 00:00–00:02 00:00–00:02 The man begins by stating that social media content planning used to be chaotic. - 00:02–00:06 00:02–00:06 He elaborates on this statement, pointing out how design files, copy, and approval were scattered all over the place. The brand highlights an issue it plans to resolve. - 00:06–00:15 00:06–00:15 Then the man begins to explain how he uses ClickUp's answer agent for campaigns which drafts posts, organizes creative assets, tracks approvals, and maps everything in the task tied to the launch date. The brand begins to explain the product features it offers. - 00:15–00:19 00:15–00:19 Then the man claims that he and his team are literally executing campaigns while the AI is running in the background. This explains the benefit of using the product. - 00:19–00:21 00:19–00:21 Following this claim, the man points out that he does not have to chase anyone down for updates either. This provides further benefits of using the product. - 00:22–00:24 00:22–00:24 The man explains it is like having a full-time teammate who never sleeps. This is the product's value proposition. - 00:24–00:26 00:24–00:26 Finally, he states to create your free workspace today and try AI agents for free. The ad ends with a CTA.

# Ad summary This ad promotes ClickUp AI agents as a tool that streamlines task management and helps teams stay organized. It features a woman sharing her experience of using the app to efficiently manage meeting action items, create tasks, and keep project boards up-to-date. # Brand positioning ClickUp AI Agents positions itself as a solution for busy professionals who struggle with task management and team coordination. The brand aims to occupy the space of simplifying complex project workflows, promoting efficiency, and improving team productivity. The brand embraces a modern, tech-forward approach, using AI to solve common pain points. The brand's tone is functional and practical, showing the app's features and benefits without unnecessary emotional appeals, thus helping to be a more effective tool for work. # Product ClickUp AI Agents is a task management tool designed to streamline the process of creating tasks, organizing project boards, and improving team productivity. It is aimed at professionals and teams who struggle with managing meeting action items and staying organized. The ad highlights the app's ability to automatically take meeting notes, create tasks, and drop them into project boards. The clear USP is its AI-driven automation, which helps users save time and ensure that team members have clear next steps. By addressing the frustration of scattered notes and manual task creation, ClickUp AI Agents positions itself as a tool worth trying for those seeking to improve their workflow and team collaboration. # Visual style The ad has a casual and authentic visual style, resembling user-generated content. The editing style includes quick cuts and transitions to maintain a dynamic pace. The production quality is clean but not overly polished, which enhances the relatable feel. The pacing is fast, with frequent cuts and text overlays synced to the voiceover. It feels native to a social media platform. # Hooks Spoken: 00:00–00:03 Day 47 of trying to finish my to-do list before 6 p.m. Text overlay: 00:00–00:01 Day 47 / 00:01–00:03 Day 47 of trying to finish my to-do list before 6 p.m. Visual: 00:00–00:01 Close-up of hands typing on a colorful keyboard with custom keycaps. The keyboard is surrounded by desk accessories, including a microphone and various decorative items. / 00:01–00:03 Medium shot of a woman with curly hair and glasses looking at a computer screen. She is wearing a black t-shirt and has tattoos on her arms. The background shows a tidy workspace with a bulletin board and neutral-colored walls. # Funnel stage Middle of funnel (Consideration) # Pain points The main pain point is the time-consuming nature of manually creating tasks and organizing project boards after meetings. Quote: "Every meeting I run ends with 15 action items scattered across my notes and I'd spend another 30 minutes turning them into tasks." # Value propositions - Automated task creation: ClickUp AI Agents take meeting notes and automatically create tasks, eliminating manual work. - Efficient team coordination: By the time you end the call, your team already has their next steps ready to go, ensuring everyone is aligned. # Benefits - Saves time - Improves team productivity - Keeps team members informed # Features - AI-driven task automation - Integration with project boards # Call to action So try ClickUp AI Agents # Point of view - Customer 100% – The entire video is told from the perspective of a customer using ClickUp AI Agents to manage tasks and streamline workflow. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with the woman saying, "Day 47 of trying to finish my to-do list before 6 p.m." This sets the stage by highlighting the ongoing challenge of managing tasks and meeting deadlines, establishing a relatable struggle for the audience. - 00:03–00:04 00:03–00:04 The woman shows the phone and says, "This is the tool that made that happen." This introduces ClickUp AI Agents as the solution to the initial problem, immediately positioning it as a tool that enables timely completion of tasks. - 00:04–00:09 00:04–00:09 The woman says, "Every meeting I run ends with 15 action items scattered across my notes." This elaborates on the specific pain point of managing numerous action items after meetings, making the problem more tangible for the viewer. - 00:09–00:11 00:09–00:11 The woman says, "And I'd spend another 30 minutes turning them into tasks." She emphasizes the time-consuming nature of manually converting action items into tasks, highlighting the inefficiency of the traditional process. - 00:11–00:17 00:11–00:17 The woman shows her computer and says, "ClickUp AI agents now take my meeting notes, create tasks, and drop them into our project boards automatically." This introduces the core functionality of ClickUp AI Agents, showing how it automates task creation and integration with project boards. - 00:17–00:21 00:17–00:21 The woman says, "By the time I end the call, my team already has their next steps ready to go." This highlights the efficiency of ClickUp AI Agents in ensuring that team members have clear, actionable next steps immediately after meetings. - 00:21–00:24 00:21–00:24 The woman says, "So try ClickUp AI Agents and get your afternoons back." This ends with a clear call to action, encouraging viewers to try the app and positioning it as a way to reclaim valuable time.

# Ad summary This ad promotes ClickUp's agent builder, a tool that helps users automatically generate campaign briefs. The ad follows a narrative format, showing a woman named Jessica who used to spend her entire Monday morning building campaign briefs from scratch. Now, she can generate them in under 30 seconds using ClickUp's Agent Builder. The ad highlights how the tool can help teams get what they need faster, allowing users to focus on strategy. # Brand positioning ClickUp is positioned as an innovative, AI-powered platform designed to enhance productivity and streamline project management for businesses and individuals. The brand aims to occupy a space in the consumer's mind as a solution that saves time and allows users to focus on strategic thinking rather than tedious tasks. The brand aligns with values of efficiency, automation, and user empowerment, pushing against traditional norms of manual work and time-consuming processes. Its positioning is both functional (providing tools for efficiency) and emotional (offering relief from mundane tasks). # Product ClickUp's Agent Builder is an AI-powered tool designed to automatically generate campaign briefs in under 30 seconds. It allows users to input goals, audience information, and timelines, and then builds the brief automatically. The tool structures documents, suggests messaging angles, and formats everything for the team and stakeholders. The Agent Builder is for teams that need to create campaign briefs and allows team members to focus on strategy instead of spending time on manual creation. A key USP is the time-saving aspect of generating briefs in under 30 seconds, helping users reclaim their Mondays. It also enables users to have stakeholders get what they need faster. # Visual style The ad has a mix of polished and UGC styles. The visuals include a combination of crisp screen recordings and casual shots of the subject in her home workspace. The editing style consists of quick cuts to maintain a fast pace, which helps keep the viewer engaged. The production quality is a hybrid between a polished commercial and a UGC feel, which makes the ad relatable. Pacing is fast, and the audio-visual sync is maintained, with cuts timed to match the music and voiceover. # Hooks Spoken: 00:00–00:01 This is Jessica. Text overlay: 00:00–00:01 This is Jessica Visual: 00:00–00:02 A medium shot shows Jessica, a woman with curly dark hair, glasses, and tattoos on her arms, sitting at a desk and typing on a keyboard. She wears a black t-shirt. The background includes a light gray wall, a desk with a monitor, and a whiteboard with notes. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the time-consuming nature of manually building campaign briefs from scratch. "She used to spend her entire Monday morning building campaign briefs from scratch." # Value propositions - Saves time by automating campaign brief generation, allowing users to focus on strategic tasks. - Improves team efficiency and stakeholder satisfaction by delivering necessary information faster. # Benefits - Generates briefs in under 30 seconds - Stakeholders get what they need faster - Users can focus on strategy # Features - Agent Builder automatically generates campaign briefs - Takes goals, audience, and timeline into account - Structures the doc - Suggests messaging angles - Formats everything for the team # Call to action Build your first AI Agent in ClickUp # Social proof - None used # Point of view - Brand 100% – The entire ad is narrated by the official voice of the brand to promote the product's capabilities and benefits. # Storyline - 00:00–00:05 The ad introduces Jessica and states that she used to spend her entire Monday morning building campaign briefs from scratch. This is intended to introduce the character and the problem she faces. The ad is told from the brand's perspective. - 00:05–00:11 The ad shifts to state that Jessica now generates campaign briefs in under 30 seconds, using ClickUp's Agent Builder. This moment aims to demonstrate the solution and its efficiency. The ad is told from the brand's perspective. - 00:11–00:17 The ad highlights how ClickUp's Agent Builder creates an agent that takes her goals, her audience, and her timeline and builds the brief automatically. This moment emphasizes the customization and ease of use. The ad is told from the brand's perspective. - 00:17–00:23 The ad showcases how the Agent Builder structures the doc, suggests messaging angles, and formats everything for the team. This reinforces the benefits and capabilities of the tool. The ad is told from the brand's perspective. - 00:23–00:29 The ad explains that stakeholders get what stakeholders need faster, and that Jessica actually gets to focus on strategy. This highlights the increased efficiency and value for all parties involved. The ad is told from the brand's perspective. - 00:29–00:33 The ad closes by encouraging viewers to build their first AI Agent in ClickUp and get their Mondays back, serving as a call to action. The ad is told from the brand's perspective.

# Ad summary This ad highlights the problem of wasting time figuring out what to work on and presents ClickUp's AI Executive Assistant as the solution. # Brand positioning ClickUp is presented as a solution for productivity and project management, particularly for those who feel overwhelmed by the amount of time they spend figuring out what to work on. The brand positions itself as innovative and efficient, offering an AI Executive Assistant to streamline workflow and improve productivity. The brand aims to occupy the space of a modern, tech-forward solution that simplifies complex tasks, appealing to users who value efficiency and automation. # Product The advertised product is ClickUp's AI Executive Assistant, a feature designed to help users efficiently manage their tasks and workflow. It is presented as a solution to the problem of wasting time figuring out what to work on. The AI Executive Assistant is designed to automate the process of task prioritization and management, allowing users to focus on completing tasks rather than planning them. The ad highlights the product's ability to streamline workflow and improve productivity, making it an appealing solution for individuals and teams looking to optimize their time and resources. # Visual style The ad has a split-screen visual style, with the left side representing the problem and the right side representing the solution. The production quality is high, with clean and polished visuals. The image treatment includes color grading to enhance the contrast between the cluttered and organized screens. The typography is large and bold, making it easy to read. The overall style is modern and professional, designed to convey efficiency and innovation. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of wasting time figuring out what to work on. "60% of your day wasted figuring out what to work on" # Value propositions - The AI Executive Assistant feature saves you from wasting 60% of your day figuring out what to work on. # Benefits - Figures out what to work on for you # Features - AI Executive Assistant # Call to action None used. # Social proof - None used. # Point of view - Customer: The left side of the image shows a laptop screen cluttered with open windows, representing the user's perspective of feeling overwhelmed and disorganized when trying to figure out what to work on. - Brand: The right side of the image shows a clean, organized ClickUp interface on a laptop screen, representing the brand's perspective of offering a solution to streamline workflow and improve productivity. - Brand: The bottom text with a red X and green checkmark presents the problem and solution, representing the brand's perspective of highlighting the benefits of using ClickUp's AI Executive Assistant. # Storyline - The ad opens by highlighting the problem of wasting time figuring out what to work on. This is conveyed through a visual of a laptop screen cluttered with numerous open windows, symbolizing disorganization and overwhelm. The intention is to immediately capture the viewer's attention by addressing a common pain point in productivity. The audience experiences this from the customer's perspective, feeling the frustration of wasted time. - The ad then transitions to presenting ClickUp's AI Executive Assistant as the solution. This is shown through a visual of a clean, organized ClickUp interface on a laptop screen, contrasting with the cluttered screen from the previous beat. The intention is to showcase the product's ability to streamline workflow and improve productivity. The audience experiences this from the brand's perspective, seeing how ClickUp can solve their problem. - The ad concludes by emphasizing the benefit of using ClickUp's AI Executive Assistant, stating that it figures out what to work on for the user. This is conveyed through text overlaid on a dark background with a green checkmark, symbolizing efficiency and ease. The intention is to reinforce the product's value proposition and encourage the viewer to take action. The audience experiences this from the brand's perspective, understanding the direct benefit of using ClickUp.

# Ad summary This ad promotes ClickUp's AI assistant features, highlighting how they can automate tasks and follow-ups for teams. The ad features a screenshot of the ClickUp interface, showcasing the AI-powered project management capabilities and ease of use. # Brand positioning ClickUp is presented as a modern, AI-driven project management platform designed to enhance team productivity and efficiency. The brand aims to occupy the space of an all-in-one solution that simplifies complex workflows through automation and intelligent assistance. It promotes a tech-forward, streamlined approach to project management, pushing against the norms of traditional, manual task management systems. The brand positioning is both functional, emphasizing performance and automation, and emotional, promising ease and empowerment for teams. # Product The featured product is ClickUp's AI-powered workspace, designed to provide executive assistant-level support to teams. It automates recaps, tasks, and follow-ups, streamlining project management. The product is for teams and individuals looking to enhance productivity and efficiency. Key features include AI Agents for task assignment and prioritization, as well as automated updates and report generation. The ad addresses the purchase barrier of complex project management by offering a free workspace with AI Agents, making it easy for potential users to try the platform. The ad highlights the product's ability to simplify workflows and improve team coordination. # Visual style The ad features a modern and clean visual style with a vibrant gradient background and a clear, easy-to-read interface screenshot. The production quality is highly polished, with a focus on showcasing the software's functionality and user-friendliness. The typography is large and bold, ensuring scannability in the feed. The overall design mimics a platform-native style, making it feel integrated and less disruptive. # Hooks Headline: Executive Assistants for everyone on your team # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of managing tasks and follow-ups manually, which can be time-consuming and inefficient. "Recaps + tasks + follow-ups automatically" signals the frustration of manual project management. # Value propositions - Get your FREE workspace with AI Agents: This offers immediate value by providing access to the platform's AI-powered features at no cost. # Benefits - Free workspace with AI Agents # Features - Recaps + tasks + follow-ups automatically - AI Agents # Call to action None used. # Point of view - Brand: The top caption introduces ClickUp as a solution that provides executive assistants for everyone on your team, highlighting the automation capabilities of ClickUp. - Brand: The call to action invites viewers to get their free workspace with AI Agents, encouraging immediate engagement and trial of the product. - Customer: The screenshot of the ClickUp interface demonstrates the AI-powered project management features in action, providing a visual representation of the product's capabilities and ease of use. # Storyline - The ad opens by introducing ClickUp as a solution that provides executive assistants for everyone on your team, immediately conveying the message that the platform offers high-level support and assistance. This is told from the brand's perspective, setting the stage for how ClickUp can benefit users. - Next, the ad highlights the automation capabilities of ClickUp, stating that it handles recaps, tasks, and follow-ups automatically. This reinforces the brand's promise of simplifying workflows and saving time, told from the brand's perspective. - The ad then presents a call to action, inviting viewers to get their free workspace with AI Agents. This encourages immediate engagement and trial of the product, told from the brand's perspective. - Finally, the ad showcases a screenshot of the ClickUp interface, demonstrating the AI-powered project management features in action. This provides a visual representation of the product's capabilities and ease of use, told from the user's perspective.

# Ad summary This ad promotes ClickUp as a solution for scattered work updates across multiple communication channels. It shows the product interface and a person explaining how to keep track of project status, owners, and due dates to avoid endless follow-up requests. # Brand positioning ClickUp is presented as a cloud-based project management platform that centralizes all work-related communication, task tracking, and updates in one place. It emphasizes the need to eliminate fragmented updates living in DMs, emails, or messages. The brand positions itself as a solution to save time, boost productivity, and provide transparency across projects. ClickUp aims to occupy the space of a functional and essential tool for teams, reducing the frustration of constant follow-ups and allowing for focused work. It promotes a seamless workflow, helping users stay aligned and have the latest project information readily available, all while pushing against the norm of disorganized task management and constant check-ins. The brand positioning is functional, focusing on simplicity, efficiency, and organization. # Product ClickUp is a cloud-based platform for project management and collaboration. It allows users to organize projects by owner, status, and due date, ensuring every project has an assigned point person, clear stage, and deadline. ClickUp's USP is centralizing all work-related information, avoiding scattered updates across emails and DMs. The product is intended for teams of all sizes who want to streamline their workflow, reduce redundant check-ins, and maintain transparency. By providing a single source of truth for all project details, it prevents team members from constantly asking for updates and interrupting focus time. It addresses the pain point of time wasted searching for information and helps teams regain focus by providing a central platform where everyone can access updates and project details. The ad highlights ClickUp's ability to keep project updates visible and accessible within the task, eliminating the need for constant follow-ups. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting. The editing style includes quick cuts between the man speaking and screen recordings of the ClickUp interface. The production quality suggests a mix of studio and office shooting environments. The pacing is medium, with cuts timed to emphasize key points in the voiceover. The cuts, text, and product actions are timed to the voiceover lines. # Hooks Spoken: I swear, the second I start working, people spawn out of nowhere. Text overlay: 20 minutes of focus shouldn't feel illegal Visual: 00:00–00:03: A medium shot shows a man sitting at a desk in a bright, minimalist office. He is wearing a black shirt under a brown checkered blazer. He is smiling and typing on a wireless keyboard. There are two computer monitors on the desk. The background is a white wall with a window covered by white blinds. Text overlay: "20 minutes of focus shouldn't feel illegal." # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is being constantly interrupted and pulled away from work to answer status updates. "I swear, the second I start working, people spawn out of nowhere." # Value propositions - Centralizing project info so you can look up the latest instead of asking # Benefits - Stops updates from living in your DMs - Reduces the need to constantly ask for the latest information - Ensures everyone can see the latest status - Helps to get your focus back # Features - Centralizes project owners - Provides status tracking - Sets due dates - Keeps project updates visible in the task # Call to action Try ClickUp free → # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product's features and addressing common workplace frustrations. # Storyline - 00:00–00:03 The ad begins with a man at his desk typing. - 00:00–00:03 The man looks at the camera and states how people seem to spawn out of nowhere the second he starts working. The intention is to express the frustration of constant interruptions. - 00:03–00:08 Building on this sentiment, the ad shows notification bubbles popping up on the computer screen with questions like "Where we at on this?" and "What's the ETA?" The intention is to highlight the pain point of constant interruptions for status updates. - 00:08–00:09 The ad cuts to a close-up of a laptop screen, highlighting the ClickUp website. This serves to introduce the product as a solution to the previous problem. - 00:09–00:12 The man looks directly at the camera and explains ClickUp is where the work lives, and updates stop living in your DMs. The intention is to convey that ClickUp centralizes work and communication. - 00:12–00:16 The ad shows the ClickUp interface on a laptop. The speaker explains that every project has an owner, a status, and a due date. - 00:16–00:20 The ad shows the ClickUp inbox on a laptop. The speaker suggests that, instead of asking him for the latest update, people can look in ClickUp. The intention is to show how ClickUp helps teams stay up-to-date without constant check-ins. - 00:20–00:25 The man looks directly at the camera and explains that, when you do post an update, it stays visible in the task for everyone to see. The intention is to highlight the visibility and accessibility of project updates within ClickUp. - 00:25–00:26 Responding to the earlier pain point, the man throws a notification bubble in the air to signify that updates are now within ClickUp. - 00:27–00:34 Looking at the camera, the man explains that status updates should not be a full-time job. This is the closing pitch and CTA.

# Ad summary This ad showcases how ClickUp can help companies prevent tasks from disappearing or getting lost and gives them visibility. The ad features a man speaking directly to the camera about ClickUp. # Brand positioning ClickUp positions itself as a versatile project management platform, aiming to be the one-stop solution for all workplace organizational needs. The brand targets companies struggling with tasks falling into 'black holes' due to lack of clear ownership, status tracking, and deadlines. The brand promotes enhanced visibility, context sharing, and accountability within teams. By focusing on usability and clarity, ClickUp pushes against the norm of using multiple disconnected tools for different workplace needs. The brand promotes a functional and streamlined approach to project management. # Product ClickUp is presented as a work management solution designed to prevent tasks from getting lost or ignored within companies. It ensures that every task has a clear owner, a real status, and an actual due date. This helps teams see exactly where each task is in the process and keeps all updates attached to the task in one place, promoting shared context. ClickUp is for teams and companies that need better visibility and accountability. The ad addresses the pain point of tasks disappearing or being neglected, which can lead to inefficiencies and frustration. The product's main USPs are visibility, accountability, and centralized task management, which can help users stop launching work into space and eliminate follow-ups. The ad highlights ClickUp’s capacity to provide clarity on task ownership, track status, and ensure due dates are met, thus reducing the need for constant follow-ups and enabling better productivity. # Visual style The ad has a casual, UGC-style aesthetic with a clean and simple background to focus on the speaker. The editing is straightforward with static shots and smooth transitions, keeping the pace steady and focused on the spoken message. The production quality is a hybrid of professional and casual, suitable for social media platforms. The cuts are timed to match the rhythm of the voiceover. # Hooks Spoken: You flagged it URGENT and no one replied. Sound familiar? / Does this happen at your company? Text overlay: You flagged it URGENT and no one replied. Sound familiar? Visual: 00:00–00:04: The shot shows a man in his 40s with short hair, a black baseball cap, and a black jacket over a t-shirt. He holds a small, round, dark gray object in his right hand. He stands in front of a computer monitor and a gray wall. He is looking directly at the camera with a slightly quizzical expression. # Funnel stage Middle of funnel (Consideration) # Pain points The most central frustration highlighted is the issue of tasks disappearing or being ignored after being flagged as urgent, leading to inefficiency and frustration within the company. The quote, 'You flagged it URGENT and no one replied. Sound familiar?' directly signals this pain point. # Value propositions - Clear Task Ownership: Ensuring every task has a clear owner eliminates confusion and ensures accountability, preventing tasks from being neglected. - Real-time Status Tracking: Providing a real status for each task allows teams to monitor progress and identify bottlenecks, enhancing visibility and coordination. - Definitive Due Dates: Setting actual due dates for tasks creates a sense of urgency and helps team members prioritize their work, ensuring timely completion. - Enhanced Visibility: Allowing users to see exactly where each task is in the process ensures transparency and reduces the need for constant follow-ups, improving team efficiency. - Centralized Updates: Keeping all updates attached to the task in one place fosters better communication and ensures that the entire team shares the same context, minimizing misunderstandings. # Benefits - Work lives after you hand it off, so it doesn't disappear - You can see exactly where it is - Updates stay attached to the task in one place - The whole team shares the same context - No more black holes, just visibility - Without the follow-ups # Features - Clear task owner - Real status - Actual due date - ClickUp workspace # Call to action Start your ClickUp workspace today # Social proof - None used. # Point of view - Brand 100% – The ad is conveyed from the brand’s official voice through the person featured. # Storyline - 00:00–00:03 The ad opens with a challenge about work requests vanishing. - 00:03–00:05 The ad pivots to showcase the product being ClickUp. - 00:05–00:11 A description of ClickUp is provided. - 00:11–00:21 The ad demonstrates how ClickUp can keep track of tasks, improve visibility, and keep updates in one place. - 00:21–00:31 The ad provides a call to action, directing viewers to start a ClickUp workspace and providing the benefits.

# Ad summary This image ad for ClickUp uses a humorous approach to suggest that ClickUp's AI Agents can function as an executive assistant for everyone, even interns. The ad features three people representing different roles (PM Agent, Executive Assistant, Accounting Agent) wearing colorful masks, implying that ClickUp's AI Agents can provide support across various departments. # Brand positioning ClickUp is presented as a versatile and accessible project management platform that offers AI-powered assistance to streamline various tasks. The brand positions itself as a solution that democratizes access to executive-level support, making it available to everyone within an organization, regardless of their role or seniority. This positioning suggests that ClickUp aims to occupy a space in the consumer's mind as an innovative and inclusive tool that enhances productivity and efficiency for all team members. The brand's tone is playful and modern, aligning with a tech-forward lifestyle. By implying that even interns can benefit from executive assistant-level support, ClickUp pushes against the norm of such assistance being exclusive to higher-level employees, promoting a more egalitarian approach to workplace productivity. # Product ClickUp is advertised as a project management platform that offers AI Agents to assist with various tasks. The ad suggests that ClickUp's AI Agents can function as an executive assistant for everyone, regardless of their role within an organization. The ad highlights the product's ability to handle tasks such as meetings, recaps, tasks, and follow-ups. The product is for anyone who wants to streamline their workflow and improve productivity. The ad addresses the purchase barrier of accessibility by offering a "FREE workspace with AI Agents," making the product more appealing to a wider audience. The ad conveys that ClickUp is worth trying because it provides AI-powered assistance that can help users manage their tasks more efficiently and effectively. # Visual style The ad has a clean and modern visual style with a focus on bright, solid colors and simple shapes. The production quality appears to be highly polished, with studio-shot images and crisp typography. The use of solid color backgrounds and rounded shapes creates a friendly and approachable aesthetic. The overall design is visually appealing and easy to scan, making it suitable for in-feed placement. # Hooks Headline: Everyone has an executive assistant (even the interns) # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that managing tasks, meetings, recaps, and follow-ups can be overwhelming, especially for those without executive support. The ad addresses the frustration of not having enough assistance to handle daily responsibilities effectively. "Meetings → recap → tasks → follow-ups" # Value propositions - Get your FREE workspace with AI Agents # Benefits - FREE workspace # Features - AI Agents # Call to action Get your FREE workspace with AI Agents # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the features and benefits of ClickUp's AI Agents and encouraging viewers to try the product. # Storyline - The ad opens with the statement "Everyone has an executive assistant (even the interns)," which is intended to grab the viewer's attention and introduce the idea that ClickUp's AI Agents can provide executive-level support to anyone. This part of the story is told from the brand's perspective, highlighting the accessibility and inclusivity of its product. - The ad then presents three people representing different roles (PM Agent, Executive Assistant, Accounting Agent) wearing colorful masks. This visual element is included to illustrate the versatility of ClickUp's AI Agents and their ability to support various departments within an organization. This part of the story is told from the brand's perspective, showcasing the product's wide range of applications. - The ad lists tasks that ClickUp's AI Agents can handle, such as "Meetings → recap → tasks → follow-ups." This is included to provide specific examples of how the product can improve workflow and productivity. This part of the story is told from the brand's perspective, demonstrating the product's functionality. - The ad concludes with a call to action: "Get your FREE workspace with AI Agents." This is intended to encourage the viewer to try the product and experience its benefits firsthand. This part of the story is told from the brand's perspective, driving conversion.

# Ad summary This ad showcases ClickUp, a software platform to help teams manage tasks and projects, track progress, and maintain visibility in one place. It targets frustrations with urgency getting lost, lack of task clarity, and engineering. # Brand positioning ClickUp is presented as a comprehensive solution for project management and team collaboration, positioning itself as a direct antidote to the chaos and lack of clarity that often plague modern workplaces. The brand emphasizes how its platform keeps all work-related information centralized and visible, thereby preventing tasks from falling into the dreaded 'black holes' of inefficiency and miscommunication. Functionally, ClickUp aims to eliminate the guesswork involved in task management by ensuring every assignment has a clear owner, a defined status, and a concrete due date. Emotionally, ClickUp seeks to alleviate the stress and frustration associated with chasing up on tasks and dealing with unclear project statuses, promoting a work environment that is transparent and accountable. # Product ClickUp is a software platform designed for project management and team collaboration. It helps teams organize tasks, track progress, and ensure visibility of project status. Key features include assigning owners to tasks, setting clear due dates, and providing real-time status updates to prevent tasks from disappearing or being overlooked. It addresses the challenge of work getting lost or delayed due to unclear ownership and status by centralizing all task-related information in one place. ClickUp helps eliminate the need for constant follow-ups and guesswork, allowing teams to work more efficiently with shared context and accountability. The ad highlights ClickUp's ability to make progress visible without the need for frequent check-ins, making it a valuable tool for teams striving to improve their workflow and communication. # Visual style The ad has a UGC (user-generated content) feel. The setting appears to be in an office. The editing style features quick cuts between shots of the speaker and screen recordings of the ClickUp software. The lighting is natural but bright, creating a clean and professional look. The pacing is moderate, with cuts timed to emphasize key points in the voiceover. Overall, the visual style aims to be informative and approachable. # Hooks Spoken: Does this happen at your company? You need something urgent but no one seems to really care? Text overlay: 00:00–00:04 Visual: 00:00–00:05 A medium close-up shot of a light-skinned man, presumed to be in his 40s, with graying hair and green eyes. He is wearing a black t-shirt, black corduroy jacket, and a black backwards hat with a gray bill and a red logo on the side. He is holding a small, dark gray, circular product in his hand. He has a slightly furrowed brow and a concerned expression. The background shows a gray wall, a computer monitor displaying a webpage, and some office supplies. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is that at the company, you need something urgent but no one seems to really care. # Value propositions - Stop launching work into space, start a ClickUp workspace - Visibility without the follow-ups # Benefits - Your work lives after you hand it off - So it doesn't disappear - The whole team shares the same context - No more black holes, just visibility # Features - Clear task owners - Real status - Actual due date # Call to action Start your ClickUp workspace today. # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the brand's perspective, with a representative speaking directly about the product's benefits and features. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a man directly addressing the viewer, asking if they've experienced a situation at their company where something is urgent, but no one seems to care. This is designed to resonate with viewers who have faced similar frustrations, positioning the speaker as relatable. The tone is conversational and empathetic. - 00:03–00:04 00:03–00:04 The man then pivots to offering a solution, promising help to those facing this challenge. This transitions the ad from problem identification to solution introduction, creating anticipation. The tone shifts to more helpful and direct. - 00:04–00:05 00:04–00:05 The speaker introduces ClickUp as the solution. This marks the official introduction of the product being advertised, framing it as the answer to the initial problem. The presentation is straightforward. - 00:05–00:08 00:05–00:08 The man explains that ClickUp ensures work 'lives after you hand it off,' preventing tasks from disappearing. This emphasizes the product's key benefit of maintaining visibility and continuity in work processes, which builds the viewers' confidence in the product. The tone remains informative and reassuring. - 00:08–00:11 00:08–00:11 The man continues to explain that ClickUp ensures every task has a clear owner, a real status, and an actual due date, addressing the need for structure and accountability. This builds on the previous point by detailing specific features that tackle common workplace frustrations. The tone continues to be helpful and solution-oriented. - 00:11–00:15 00:11–00:15 The speaker uses a direct address, speaking directly to the camera and using the phrase "So instead of guessing if engineering actually saw it, you can see exactly where it is", framing ClickUp as a solution to guessing if tasks were seen. The tone here is helpful and casual. - 00:15–00:20 00:15–00:20 The ad stresses that updates stay attached to the task in one place, enabling the whole team to share the same context, eliminating 'black holes'. This reinforces the idea of centralized information and shared understanding. The tone is informative and encouraging. - 00:20–00:23 00:20–00:23 The ad continues to describe the benefit of ClickUp as 'visibility' and urges the user to 'stop launching work into space.' The tone is urgent and encouraging. - 00:23–00:28 00:23–00:28 The speaker then walks the viewer through how to use ClickUp, and the benefits. This portion aims to persuade the viewer to give the app a try. The tone is positive and encouraging. - 00:28–00:30 00:28–00:30 The ad ends with a call to action, inviting viewers to 'start your ClickUp workspace today.' This prompts immediate action, aiming to convert interest into engagement. The tone is enthusiastic and direct.

# Ad summary This ad showcases ClickUp's Designer AI Agent, which automates the organization of asset feedback for design teams. The ad highlights how this tool saves time by pulling feedback from comments, organizing it by project, routing it to the right designer, and flagging priority revisions, allowing teams to reclaim almost ten hours a week. # Brand positioning ClickUp is presented as a solution for creative teams looking to streamline their workflow and save time. The brand positions itself as an innovator in project management, offering AI-powered tools to automate tasks and improve efficiency. The brand aligns with a modern, tech-forward approach, pushing against the norm of manual organization and communication processes. It focuses on functional benefits, emphasizing performance and simplicity, rather than emotional branding. # Product The ClickUp Designer AI Agent is a tool designed to automate the organization of asset feedback for design teams. It pulls in feedback from comments, organizes it by project, and routes it to the right designer automatically. The tool flags priority revisions, ensuring no one has to dig through emails or Slack channels. This system is designed to save time and improve workflow efficiency. The product is worth trying because it reclaims almost ten hours a week for teams from this one workflow. The product is for design teams and individuals looking to streamline their asset feedback process and improve overall productivity. # Visual style The ad has a UGC feel with a mix of static and dynamic shots. The editing style is relatively quick, with cuts timed to voiceover lines. The production quality appears to be a hybrid of polished commercial and user-generated content, aiming for an authentic and relatable tone. The pacing is consistent throughout, with frequent cuts to maintain viewer engagement. # Hooks Spoken: 00:00–00:04: Every Monday, our creative lead used to spend at least two hours organizing asset feedback. Text overlay: 00:00–00:01: I WAS WASTING HOURS UNTIL I DID THIS / 00:01–00:01: Every / 00:01–00:04: Monday / 00:01–00:02: our creative lead / 00:02–00:04: two hours / 00:03–00:04: organizing / 00:04–00:04: asset feedback Visual: 00:00–00:02: A medium shot of a woman with dark curly hair wearing glasses and a black shirt, sitting at a desk. She's using a mouse and looking at a computer screen. The background includes a monitor, keyboard, desk accessories, and a neon sign that says "READ MORE BOOKS". The camera is stationary, and the lighting is ambient. / 00:02–00:04: A medium shot of the same woman, now looking directly at the camera. She is wearing a black t-shirt with the word "two" in white lettering. She has a serious expression. The background includes a desk, a bulletin board, and a white wall. The camera is stationary and the lighting is ambient. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the time-consuming nature of manually organizing asset feedback, which can take up to two hours every Monday. This frustration is signaled through the opening statement: "Every Monday, our creative lead used to spend at least two hours organizing asset feedback." # Value propositions - The AI agent saves time by handling tasks before the designer even clocks in, increasing workflow efficiency. - The ability to reclaim almost ten hours a week, makes the product valuable for design teams that want to improve productivity. # Benefits - Saves time - Improves workflow efficiency - Reduces manual effort - Reclaims almost ten hours a week # Features - Automatically pulls in feedback from comments - Organizes feedback by project - Routes feedback to the right designer - Flags priority revisions # Call to action Set up your Designer AI Agent in ClickUp # Social proof - "My team reclaimed almost ten hours a week from this one workflow" – Female 1 # Point of view - Brand 100% – The ad is communicated through the official voice of the brand with product claims, demos, and a speaker who is either an employee or endorser of ClickUp # Storyline - 00:00–00:04 00:00–00:04: A woman is shown working at her computer. The narrator explains that their creative lead used to spend at least two hours organizing asset feedback every Monday. This establishes the initial problem of time-consuming manual organization, setting the stage for a solution. - 00:04–00:07 00:04–00:07: A laptop screen displays a ClickUp dashboard, transitioning to a close-up shot of the Designer AI Agent feature. The narrator introduces the solution, stating that the Designer AI Agent handles the task before the designer even clocks in. This highlights the efficiency and time-saving capabilities of the tool. - 00:07–00:17 00:07–00:17: The laptop screen showcases various features of the AI Agent, including comment integration, project organization, and priority flagging. The narrator details how the AI Agent automatically pulls in feedback from comments, organizes it by project, routes it to the right designer, and flags priority revisions. This step demonstrates the functionality and benefits of the tool, emphasizing its ability to streamline the feedback process and reduce manual effort. - 00:17–00:23 00:17–00:23: The woman from the beginning now faces the camera to deliver a testimonial. She says her team reclaimed almost ten hours a week from this one workflow, driving home the value proposition of the tool. She follows that statement by saying, "Set up your designer AI agent in ClickUp, and give your team their Monday's back!"

# Ad summary This ad highlights the ClickUp AI Agents feature and how it can solve scheduling issues by connecting to Google Meet and team calendars. With ClickUp, the person showcased in the ad now has his meetings, schedules, and deadlines tracked and his follow ups are assigned automatically. The ad invites viewers to try ClickUp for free. # Brand positioning ClickUp is portrayed as an innovative software solution designed to streamline workplace productivity through advanced AI-driven tools. The brand is positioned to simplify complex workflows and eliminate time-consuming tasks such as scheduling meetings, checking calendars, and tracking deadlines. By offering a suite of features that integrates seamlessly with other platforms like Google Meet, ClickUp aims to create a more efficient and organized work environment. The brand emphasizes the emotional benefits of reduced stress and improved focus, enabling users to concentrate on meaningful tasks rather than getting bogged down by administrative overhead. This brand challenges the norm of juggling multiple apps for task management and instead promotes an all-in-one solution that makes team collaboration easier and more effective. # Product ClickUp AI Agents is an AI tool that integrates with platforms like Google Meet to streamline meeting scheduling, track deadlines, and automate follow-ups. Aimed at busy professionals and teams struggling with time management, this product maps out entire weeks in clear, manageable tasks. ClickUp connects to Google Meet and team calendars to handle scheduling logistics automatically. The tool allows users to see what needs to be done without navigating multiple apps. Benefits include clear task organization, deadline tracking, and automated task assignment. The core value proposition is the ability to free up time for meaningful work by automating repetitive administrative tasks, thus helping users maintain focus and productivity. # Visual style The ad has a mixed aesthetic, combining UGC-style shots of a person in different locations with polished, professional-looking screen recordings of the software. The editing style uses quick cuts and transitions to keep a brisk pace. The UGC sections have a more casual feel, while the software demos are clean and streamlined. The pacing is consistent throughout, with cuts timed to the voiceover to emphasize key points. # Hooks Spoken: This is Liam. Text overlay: Liam / SCHEDULING IS KILLING YOUR OUTPUT Visual: 00:00–00:01: A man with a bald head, a dark beard, wearing a maroon jacket, types on his laptop while sitting at a desk in a home office setting. Above the man's head is a ceiling fan. # Funnel stage Middle of funnel (Consideration) # Pain points The primary pain point is the inefficiency and time wasted on scheduling meetings, checking calendars, and tracking deadlines. As the ad states, "Scheduling is killing your output," highlighting the frustration of spending half the morning just on administrative tasks. # Value propositions - Free workspace creation - Free trial of AI Agents - Automated task tracking and assignment - Streamlined scheduling through Google Meet integration # Benefits - Efficient scheduling - Clear task organization - Deadline tracking - Automated task assignment - Reduces time wasted digging through apps - Streamlined workflow # Features - AI Agents - Connects to Google Meet - Connects to team calendars - Weekly summaries - Daily reminders - Time blocking - Task lists - Deadline tracking - Automated task assignment # Call to action Try ClickUp for free! # Point of view - Brand 100% – The official voice of the brand presents the product and its benefits through narration and visual demonstrations. # Storyline - 00:00–00:02 The ad starts by introducing "Liam," a worker who is shown typing on his laptop, seemingly frustrated. - 00:01–00:02 Continuing from the previous scene, the ad notes that Liam "used to spend half his morning just scheduling meetings." - 00:03–00:05 The ad shows Liam pinging people, checking calendars, and double-checking conflicts. - 00:05–00:07 The narrator states that he knows the drill, but then introduces the product as a solution. - 00:07–00:08 The ad transitions to displaying a screen that reads "ClickUp Brain: The only AI that works with your work AI Agents." - 00:08–00:13 The ad highlights that the software connects to Google Meet and team calendars, and that it runs and maps out the entire week. - 00:13–00:18 The ad showcases tasks, deadlines, and follow ups being tracked and assigned by the software. - 00:18–00:24 The ad concludes by noting that with the product, Liam actually knows what needs doing without digging through a dozen apps. It is also stated that "it's like the calendar finally grew up." - 00:24–00:28 The ad invites viewers to create their free workspace today and try AI Agents for free.

# Ad summary This ad features a screenshot of a note from someone who uses ClickUp's AI agent. The note explains that their team thinks they have an executive assistant because they use ClickUp's AI agent, which captures every detail and assigns follow-up tasks instantly. The note ends by saying that it feels like a cheat code. # Brand positioning ClickUp is presented as a productivity tool that is so effective, it gives the user an unfair advantage. The brand is positioned as a solution for individuals who want to streamline their workflow and appear highly organized and efficient to their colleagues. The tone is casual and relatable, suggesting that ClickUp is accessible and easy to integrate into daily routines. By using the phrase "cheat code," the brand implies that it offers a shortcut to success, setting it apart from more traditional or complex project management tools. # Product The product being advertised is ClickUp's AI Agent, a feature designed to enhance productivity by automating meeting tasks. It works by joining meetings, capturing every detail, and instantly assigning follow-up tasks. The product is for anyone who wants to improve their efficiency and organization, particularly in a team setting. The unique selling proposition is its ability to make users appear as if they have an executive assistant, streamlining their workflow and reducing the worry of forgetting important details. The ad addresses the pain point of managing meeting details and follow-up tasks, positioning ClickUp's AI Agent as a solution that simplifies these processes and provides a competitive edge. # Visual style The ad uses a platform-native style, mimicking the appearance of a note on a smartphone. The production quality is low, resembling user-generated content. The visual motif is a simple text layout with no added effects or filters. The typography is basic and legible, resembling a standard note-taking app font. This style aims to blend in with organic content and appear authentic and relatable. # Hooks Headline: My team thinks I have an "Executive Assistant" because I do this one thing now: # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of managing meeting details and follow-up tasks, as highlighted by the statement, "I don't even worry about forgetting anything anymore." # Value propositions - The ClickUp AI Agent makes it seem like you have an executive assistant. - The ClickUp AI Agent captures every detail and assigns follow-up tasks instantly, so you don't have to worry about forgetting anything. # Benefits - No need to worry about forgetting anything # Features - ClickUp AI Agent joins every meeting - Captures every detail - Assigns follow-up tasks instantly # Call to action None used. # Point of view - Customer: The entire ad is presented from the perspective of a user sharing their experience with ClickUp's AI Agent, making it a customer testimonial. # Storyline - The ad opens with the statement that the author's team thinks they have an "Executive Assistant" because of one thing they do now. This is intended to pique the viewer's curiosity and suggest that the product offers a significant advantage. The story is being told from the perspective of a ClickUp user. - The user explains that they let the ClickUp AI Agent join every meeting, where it captures every detail and assigns follow-up tasks instantly. This highlights the product's key features and how it simplifies meeting management. The story is being told from the perspective of a ClickUp user. - The user states that they no longer worry about forgetting anything, emphasizing the peace of mind and reliability the product provides. The story is being told from the perspective of a ClickUp user. - The user concludes by saying that using the AI Agent feels like a cheat code, reinforcing the idea that the product offers an unfair advantage. The story is being told from the perspective of a ClickUp user.