How A V E A Advertises on Meta

# Ad summary This ad promotes a sleep aid supplement called Sereniser. The ad features a screenshot of a person's notes app where they describe their evening routine for better sleep, which includes Sereniser as a natural way to improve sleep quality. # Brand positioning Sereniser is presented as a natural sleep aid supplement that promotes better sleep quality. The brand aims to occupy a space in the consumer's mind as a natural alternative to melatonin. The brand aligns with the values of natural wellness and a healthy lifestyle. It positions itself against traditional sleep aids by offering a natural solution for sleep improvement. The brand positioning is functional, emphasizing the performance and natural qualities of the supplement. # Product Sereniser is a Swiss supplement designed to improve sleep quality naturally. It contains Safran and Holixer. The product is for individuals looking for a natural alternative to melatonin to improve their sleep. It is presented as a way to achieve natural, deep sleep in a capsule. The ad addresses the purchase barrier of traditional sleep aids by positioning Sereniser as a natural and effective alternative. The ad encourages viewers to try Sereniser for a better sleep routine. # Visual style The ad has a simple, clean aesthetic with a focus on the Notes app interface. The production quality is basic, resembling user-generated content. The visual style supports the intended tone of a natural, everyday solution for better sleep. The pacing is slow, with static shots and minimal transitions. # Hooks Text overlay: 00:00–00:04 Meine neue Abendroutine für besseren Schlaf (Notes app) / 00:00–00:04 1 Kein Melatonin mehr, da es mich morgens benommen machte (Notes app) / 00:00–00:04 2 Ich bin auf eine natürliche Kombination umgestiegen: Magnesium + L-Theanin (Notes app) / 00:00–00:04 3 Ich nehme Sereniser, ein Schweizer Supplement mit Safran + Holixer, das nachweislich die Schlafqualität auf natürliche Weise verbessert (Notes app) / 00:00–00:04 🌜keine 3-Uhr-Aufwachmomente mehr – nur natürlicher, tiefer Schlaf In einer Kapsel (Notes app) Visual: 00:00–00:04 The screen displays a Notes app with a golden gradient background. The text in the note explains a new evening routine for better sleep. The text includes the use of Sereniser, a Swiss supplement with Safran + Holixer, which is said to improve sleep quality in a natural way. The note mentions switching from melatonin to magnesium + L-Theanin. The note claims Sereniser helps to get natural, deeper sleep in a capsule. # Funnel stage Consideration # Pain points The ad targets the pain point of waking up frequently during the night, specifically mentioning no more 3 a.m. wake-up moments. "🌜keine 3-Uhr-Aufwachmomente mehr" # Value propositions - Natural alternative to melatonin - Natural, deeper sleep in a capsule # Benefits - Improves sleep quality in a natural way - No more 3 a.m. wake-up moments - Natural, deeper sleep # Features - Swiss supplement - Contains Safran + Holixer - Capsule form # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad shows a screenshot of a notes app where someone writes about their evening routine and how Sereniser helps them to sleep better. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a shot of a Notes app screen. The text explains a new evening routine for better sleep, and includes the use of Sereniser, a Swiss supplement with Safran + Holixer, which is said to improve sleep quality in a natural way. The note mentions switching from melatonin to magnesium + L-Theanin. The note claims Sereniser helps to get natural, deeper sleep in a capsule.

# Ad summary This video ad features a female creator explaining the science behind collagen absorption and why many collagen supplements are ineffective. She references a peer-reviewed study from ETH Zurich published in Nature's npj Aging, revealing that the body only properly utilizes a specific 3:1:1 ratio of Glycine, Proline, and Hydroxyproline, which conventional bovine and marine collagens do not provide efficiently. The ad then introduces Avea's Collagen Activator, a product specifically formulated with this scientific ratio and enhanced with co-factors like Vitamin C, AKG, and Astaxanthin, making it up to four times more effective at stimulating collagen production. The creator demonstrates mixing the product, highlights its superior efficacy for skin texture, hydration, and elasticity, and encourages viewers to click a link for more information or to purchase. # Brand positioning Avea positions itself as a science-backed, innovative leader in the collagen supplement market. It aims to occupy the mind space of a trusted, research-driven solution provider for skin health and longevity. The brand values scientific integrity, effectiveness, and innovation. It projects an authoritative yet reassuring and empowering tone. Avea pushes against the norm of traditional collagen supplements by explaining why they are ineffective and presenting a superior, scientifically formulated alternative. The brand positioning is strongly functional, focusing on performance and scientific formulation, with an emotional undertone of empowerment through knowledge and effective self-care. # Product The product is 'Collagén Activator' by Avea, a nutritional supplement in powder form, packaged in individual sachets. It is designed to be mixed with water and consumed as a drink. The product's key mechanism is based on a specific 3:1:1 ratio of Glycine, Proline, and Hydroxyproline, which the ad claims the body recognizes as a signal for collagen synthesis. It also includes essential co-factors like Vitamin C, AKG, and Astaxanthin to enhance efficacy and proper collagen formation. This product is for individuals interested in improving skin texture, hydration, and elasticity, and those seeking scientifically-backed solutions for anti-aging and overall skin health, especially those skeptical of traditional collagen supplements. Its USPs include being scientifically formulated based on research from ETH Zurich, providing the optimal amino acid ratio for body recognition, and being proven to stimulate collagen production up to four times more effectively than conventional methods. The ad addresses the purchase barrier of ineffective collagen products by explaining the science behind why this product works, making it worth trying or buying. # Visual style The visual style is a hybrid production, blending polished UGC-style talking head segments with professional scientific footage and animated graphics. The aesthetic is informative and trustworthy, yet accessible and personal. Editing features quick cuts between talking head, product demo, and animated/screen-recorded scientific content, creating a dynamic and engaging rhythm. Transitions are generally quick and direct, with a few creative effects like a mirror transition at 00:53-00:54. The production quality is high-end; presenter segments are well-lit and framed, and scientific footage is crisp. Recurring visual motifs include close-ups on the presenter to establish connection, interspersed with direct visual evidence (scientific papers, lab work), and consistent teal-colored on-screen text overlays for key information. The pacing is fast, with frequent cuts (average ~1-2 seconds per shot), maintaining information density and engagement. Audio-visual sync is very strong, with cuts often coinciding with spoken phrases or text overlays, and product actions timed directly with the voiceover. # Hooks Spoken: Deshalb ist dieses Kollagen in Asien ständig ausverkauft. Text overlay: Deshalb / Kolagen / in Asien / ausverkauft. Visual: Close-up, slightly overhead shot of a clear ribbed glass containing a pinkish-orange liquid with some foam on top, sitting on a white textured surface. The background is a blurry light wall. The camera is stationary. / Medium close-up of a smiling woman (Female 1) with long brown hair, wearing a light blue or grey tank top. She is looking directly at the camera, clapping her hands together, then looking slightly to the side and smiling. The background is a bright, mostly white room, possibly a bedroom, with a patterned wall visible on the left and a light blue/turquoise wall with some decorative elements on the right. Camera is selfie-style, slightly shaky. Inset: A smaller version of the glass with pinkish-orange liquid is in the bottom left corner, appearing as a picture-in-picture overlay. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of using conventional collagen products that are ineffective because the body can't properly utilize them. The problem is explicitly stated: 'der Körper Rinder- und Meereskollagen nicht so verwertet, wie man es bis dahin annimmt.' and 'Er zerlegt es in Aminosäuren, und wenn diese Aminosäuren nicht in einem ganz bestimmten Muster zugeführt werden, interpretiert der Körper sie nicht als Signal zum Aufbau von neuem Kollagen.' # Value propositions - eines der wenigen Nahrungsergänzungsmittel, das mit den tatsächlichen Ergebnissen der Studien übereinstimmt. (Implies superior effectiveness and trustworthiness compared to competitors.) - Kollagen in Asien ständig ausverkauft (Implies high demand and desirability, thus high value.) - Er zerlegt es in Aminosäuren, und wenn diese Aminosäuren nicht in einem ganz bestimmten Muster zugeführt werden, interpretiert der Körper sie nicht als Signal zum Aufbau von neuem Kollagen. Stattdessen haben Forscher der ETH Zürich das genaue Verhältnis...ermittelt (Avea provides a scientifically validated solution to a fundamental problem with collagen absorption, offering a truly effective product.) # Benefits - Kollagenproduktion bis zu viermal effektiver - für eine ordnungsgemäße Kollagenbildung und Stabilität erforderlich - verbessert die Hauttextur, Hydration und Elastizität - reduziert das biologische Alter um 1.4 Jahre # Features - 3 zu 1 zu 1 Verhältnis zwischen Glyzin, Prolin und Hydroxyprolin - mit essentiellen Kofaktoren wie Vitamin C, AKG und Astaxanthin kombiniert - entwickelt wurde [die Formel] gemeinsam mit Wissenschaftlern der ETH Zürich # Call to action 01:19-01:21: JETZT BESTELLEN (button) 01:27-01:34: Wenn du die Studie lesen oder mehr über die wissenschaftlichen Hintergründe erfahren möchtest, dann findest du unten den Link und die Produktinformation. # Social proof - "Deshalb ist dieses Kollagen in Asien ständig ausverkauft." – Female 1 (Creator) - "Eine neue in Nature's npj Aging veröffentlichte, von Fachkollegen begutachtete Studie hat gezeigt, dass..." – Female 1 (Creator) - "In dieser Studie stimulierte dieses Verhältnis die Kollagenproduktion bis zu viermal effektiver als herkömmliche Kollagenpeptide tierischen Ursprungs – bei Zellen, Tieren und Menschen." – Female 1 (Creator) - "Es ist eines der wenigen Nahrungsergänzungsmittel, das mit den tatsächlichen Ergebnissen der Studien übereinstimmt." – Female 1 (Creator) # Point of view - Customer 5% – The initial and concluding shots of the female presenter, smiling and using the product, present a relatable, user-perspective. - Brand 55% – The extensive explanation of scientific findings, product formulation, and USPs, delivered by the presenter who clearly represents the brand's knowledge and offers the product as a solution, constitutes the brand's voice. - Expert 40% – The presentation and explanation of scientific papers, lab footage, and specific amino acid ratios, framed as credible research from ETH Zurich, establishes an expert perspective. # Storyline - 00:00–00:01 The ad opens with a close-up of a pinkish beverage in a ribbed glass. The narrator, unseen, creates intrigue by asking why this collagen is always sold out in Asia. The text overlay 'Deshalb' hints at an upcoming explanation. - 00:01–00:04 A smiling woman (Female 1) appears, looking directly at the camera, clapping her hands. She speaks with an enthusiastic and slightly conspiratorial tone, reinforcing the popularity claim. Text overlays confirm 'Kolagen in Asien ausverkauft', creating urgency and desirability. - 00:04–00:08 The scene shifts to a scientific paper titled 'npj | aging'. The narrator's tone becomes authoritative as she references a 'new, peer-reviewed study published in Nature's npj Aging'. Text overlays highlight key terms, establishing scientific credibility for the claims. - 00:08–00:10 Female 1 reappears, nodding confidently and looking serious. She states that the study revealed something crucial, preparing the viewer for a revelation and setting up a contrast with conventional wisdom. Text 'begutachtete hat' underscores rigor. - 00:10–00:15 The ad returns to the scientific paper, highlighting text about collagen amino acids. The narrator explains that the body doesn't process bovine and marine collagen as previously assumed. Text overlays 'dass Rinder- und Meereskollagen so verwertet, wie man es bis dahin annimmt' clarify, challenging existing beliefs and positioning the product as a superior solution. A red arrow emphasizes data. - 00:15–00:16 Female 1 is back, confidently explaining the reason for poor collagen absorption, directly following up on the previous scientific revelation. Text overlay 'Der Grund dafür:' introduces the explanation. - 00:16–00:19 The scene cuts to a close-up of white collagen powder, then shows a scoop adding it to water, which is then stirred. The narrator explains that the body cannot absorb 'ganzes Kollagen' (whole collagen) well. This visual demonstration of the problem transitions to a practical action related to the solution. - 00:19–00:23 Female 1 returns, explaining that the body breaks down collagen into 'Aminosäuren' (amino acids). Her instructional tone demystifies the biochemical process. This prepares the viewer for understanding the precise requirements for effective collagen building. - 00:23–00:30 The visual shifts to a lab, showing a person pipetting red liquid into a flask. The narrator explains that if amino acids are not supplied 'in einem ganz bestimmten Muster zugeführt werden', the body won't interpret them 'als Signal zum Aufbau von neuem Kollagen'. Lab visuals emphasize scientific precision, setting up the product as the precise solution. - 00:30–00:33 Lab scenes continue with a scientist using a microscope and preparing with safety gear. The narrator states that 'Forscher der ETH Zürich' (researchers at ETH Zurich) discovered the 'genaue Verhältnis' (exact ratio). This introduces the brand's scientific partner and breakthrough. - 00:33–00:34 An aerial shot of Zurich provides a visual connection to ETH Zurich. The narrator continues to emphasize the discovery of the 'genaue Verhältnis', adding prestige to the scientific claim. - 00:34–00:43 Female 1, now on a couch, animatedly explains the specific 3:1:1 ratio of Glycine, Proline, and Hydroxyproline. The screen then cuts to the scientific paper showing related graphs. Text overlays point to 'Glyzin', 'Hydroxyprolin'. This makes the scientific claim digestible and persuasive. - 00:43–00:44 Female 1 is back on the couch, smiling broadly. She announces that 'In dieser Studie' (in this study) this ratio stimulated collagen production, preparing for a highly impactful piece of information about the product's effectiveness. - 00:44–00:53 The ad returns to the scientific paper, focusing on graphs demonstrating 'Changes in skin parameters'. The narrator states that the ratio stimulated collagen production 'viermal effektiver als herkömmliche Kollagenpeptide tierischen Ursprungs – bei Zellen, Tieren und Menschen'. Arrows and text overlays emphasize this competitive advantage. - 00:53–00:54 The kitchen background appears with Female 1 mirrored in a visual effect, signaling a transition to the product solution. - 00:54–00:57 Female 1 holds the product box, smiling, then opens it to pull out a sachet. She explicitly names 'genau dieses Produkt Collagen Activator von AVEA' as utilizing these research findings, directly linking the product to the scientific evidence. - 00:57–01:00 Female 1 explains that the product uses these 'Forschungsergebnisse für die Entwicklung seiner Formel'. Her emphatic gestures reinforce the science-backed claim. - 01:00–01:04 Lab footage reappears, showing a scientist, reinforcing the scientific development. The narrator explains the formula was developed 'gemeinsam mit Wissenschaftlern der ETH Zürich unter Verwendung genau dieses Verhältnisses', reiterating partnership and precision. - 01:04–01:08 Female 1, smiling, demonstrates pouring the sachet powder into water and stirring it. She states it's 'eines der wenigen Nahrungsergänzungsmittel' based on this specific ratio, highlighting its unique and superior formulation. - 01:08–01:12 Female 1, in a white top, touches her face and hair while smiling into the camera. She states the supplement aligns with 'tatsächlichen Ergebnissen der Studien', conveying personal satisfaction and authenticity, connecting science to tangible results. - 01:12–01:17 Female 1, back in the kitchen with the drink, explains that to make the formula 'noch wirksamer', the amino acid ratio was combined with 'essentiellen Kofaktoren'. This details the product's advanced formulation. - 01:17–01:21 Visuals shift to red flower buds, then a product information screen detailing 'Astaxanthin' and 'AKG'. The narrator lists 'Vitamin C, AKG, und Astaxanthin' as co-factors, further detailing the beneficial ingredients. - 01:21–01:25 Female 1, in the white top, smiles and touches her cheek. She concludes that these co-factors are 'für eine ordnungsgemäße Kollagenbildung und Stabilität erforderlich'. Her healthy appearance subtly reinforces the product's effects. - 01:25–01:27 A 3D animation of healthy skin cells appears, illustrating the desired 'Stabilität' (stability) of collagen, an aspirational visual of the product's ultimate benefit. - 01:27–01:34 Female 1, back in the kitchen with the drink, invites viewers to read the study or learn more, directing them to 'unten den Link und die Produktinformation'. She makes a toasting gesture and says 'Prost', providing a clear CTA and a friendly close.

# Ad summary This video ad features a female presenter speaking directly to the camera, addressing a common sleep problem: waking up tired despite getting enough sleep. She explains that the issue isn't falling asleep but staying in a deep, restorative sleep. The ad uses a combination of on-screen text overlays, animated graphics, and product visuals to explain the science behind sleep interruption (cortisol, REM sleep cycles) and why common solutions like melatonin are insufficient. She then introduces 'Sereniser' by AVEA as a melatonin-free, non-addictive, expert-developed formula from Switzerland, highlighting its natural ingredients like saffron, holy basil, L-theanine, magnesium, and ginger, which work to calm the nervous system, balance cortisol, and support deeper, uninterrupted sleep. The ad emphasizes that Sereniser is for those seeking better sleep quality without the drawbacks of hormone-based alternatives, encouraging viewers to click a link for more information. # Brand positioning AVEA is presented as a science-backed, expert-driven brand focused on longevity and advanced formulations for well-being, specifically in the sleep category. The brand aims to occupy a space in the consumer's mind as a trusted, innovative solution provider, differentiating itself from common, potentially less effective alternatives. It emphasizes natural, clinically-proven ingredients and a sophisticated development process (Swiss-developed, expert-formulated) rather than quick fixes. AVEA's positioning is functional, focusing on the scientific efficacy of its product to improve sleep quality by addressing underlying biological mechanisms, while also implying an emotional benefit of feeling refreshed and avoiding the negative feelings of interrupted sleep. The brand pushes against the norm of relying on melatonin for sleep, instead offering a 'melatonin-free' and 'non-addictive' solution. # Product The product advertised is 'Sereniser' by AVEA, presented as a melatonin-free, non-sedating, and non-addictive food supplement designed to support deep and restorative sleep. It works by partnering with the body to calm the nervous system, balance nocturnal cortisol levels, and help individuals stay asleep longer, rather than simply forcing sleep. Sereniser is for people who fall asleep easily but wake up tired, often due to interrupted sleep or a lack of deep, restorative sleep phases. Key ingredients mentioned include Saffron (Saffr'Inside), Holy Basil (Holixer), Serezin (ginger and white willow extracts), L-Theanine, Magnesium, and Vitamin B6, all described as natural, clinically-proven, and selected to support genuine, uninterrupted sleep. The product is developed in Switzerland by leading longevity scientists and is positioned as a great solution for those seeking better sleep quality without the downsides of hormone-based alternatives. # Visual style The ad features a polished yet authentic, UGC-hybrid visual style. It uses natural lighting, mostly selfie-style framing, and a personal, direct address from the presenter, giving it a relatable and trustworthy feel. The editing rhythm is dynamic with quick cuts when the presenter is speaking and more static shots for the on-screen graphics and product close-ups. Production quality is high, with clear audio and video, but maintains a slightly casual, vlogger-like aesthetic to connect with the audience. There are no obvious visual motifs beyond the consistent use of the female presenter in her home environment and clear product shots. The pacing is quick during the presenter's segments and slows down slightly for the informational graphics to allow time for reading. Cuts, text overlays, and product actions are well-synced with the voiceover, enhancing clarity and engagement. # Hooks Spoken: Wenn du gut einschläfst, aber trotzdem müde aufwachst, könnte das hier der Grund dafür sein. Text overlay: Wenn du gut / einschläfst, / trotzdem / müde aufwachst, / könnte / das hier / der Grund / dafür sein. Visual: Close-up selfie-style shot of a female, upper body visible, looking directly at the camera. She has long, light brown hair, light eye makeup, and is wearing a light beige, off-the-shoulder top over a gray bra strap. She is slightly smiling, then her expression changes to more serious and understanding. The background is a white door with frosted glass panels and a wall with subtle, light-colored wallpaper. Natural light illuminates her from the front right. # Funnel stage Consideration # Pain points Waking up tired despite getting enough sleep, often due to interrupted sleep and not staying in a deep, restorative sleep phase. This is explicitly stated: "Wenn du gut einschläfst, aber trotzdem müde aufwachst, könnte das hier der Grund dafür sein." (00:00-00:06) and visually conveyed by the presenter yawning and rubbing her eyes: "dass du 7 oder 8 Stunden schläfst, dich aber trotzdem erschöpft fühlst." (00:25-00:28) # Value propositions - Sereniser von AVEA ist eine Melatonin-freie, nicht-sedierende und nicht-suchterzeugende Formel. - Es wurde von führenden Langlebigkeitswissenschaftlern in der Schweiz entwickelt. - Anstatt den Schlaf zu erzwingen, wirkt es mit deinem Körper zusammen, um das Nervensystem zu beruhigen, die nächtlichen Cortisolspiegel auszugleichen und dir zu helfen, länger durchzuschlafen. - Es enthält Inhaltsstoffe wie Safran, heiliges Basilikum, L-Theanin, Magnesium und Ingwer-basierte Verbindung. Alle ausgewählt, um einen echten, ununterbrochenen Schlaf zu unterstützen. - Es ist eine großartige Lösung, die du dir ansehen solltest. - Dein Schlaf wird es dir auf jeden Fall danken. # Benefits - länger durchschlafen - tiefer, erholsamer Schlaf - bessere Schlafqualität # Features - melatonin-freie Formel - nicht sedierende Formel - nicht suchterzeugende Formel - von führenden Langlebigkeitswissenschaftlern in der Schweiz entwickelt - wirkt mit deinem Körper zusammen - beruhigt das Nervensystem - gleicht nächtliche Cortisolspiegel aus - enthält Inhaltsstoffe wie Safran - enthält heiliges Basilikum - enthält L-Theanin - enthält Magnesium - enthält Ingwer-basierte Verbindung - alle ausgewählt, um einen echten, ununterbrochenen Schlaf zu unterstützen - für Menschen, die eine bessere Schlafqualität ohne die Nachteile hormonbasierter Alternativen wünschen # Call to action Wenn du mehr erfahren möchtest, findest du unten einen Link dazu. (Spoken, 01:24-01:28). # Social proof - "Warum du trotz acht Stunden Schlaf immer noch müde aufwachst" – Longevity Insights / Better Sleep (Mobile webpage snippet). - "Geschrieben von Sophie Chabloz" (Mobile webpage snippet). - "Von Expert*innen entwickelte Formulierungen" – Unserer Formeln wurden in Zusammenarbeit mit erfahrenen Wissenschaftlerinnen, Ärztinnen und Ernährungsexpert*innen führender Institutionen entwickelt und kontinuierlich optimiert. Basierend auf den neuesten wissenschaftlichen Erkenntnissen stellen wir sicher, dass wir an der Spitze der Langlebigkeitsforschung bleiben. (Mobile webpage snippet). - "Dr. med. Andrea Gartenbach Wissenschaftliche Beraterin" (Mobile webpage snippet, profile picture shown). - "Developed and manufactured in Switzerland." (Product label on jar). - "Ergebnisse der unabhängigen Tests" (Mobile webpage snippet). - "Hergestellt in der Schweiz" (Mobile webpage snippet). - "Von Expert*innen formuliert" (Mobile webpage snippet). # Point of view - Customer 80% – The presenter directly addresses the audience's sleep problems and feelings, uses a relatable, casual tone, and demonstrates the product from a user perspective. - Brand 20% – Product claims, ingredient breakdowns, and scientific explanations are presented as factual information from the brand, often through overlaid text and expert testimonials on screen. # Storyline - 00:00–00:06 The ad opens with a friendly, direct address from a female presenter, posing a relatable problem: waking up tired despite sufficient sleep. - 00:06–00:11 She transitions to explain the common misconception about sleep problems, suggesting most people think it's about falling asleep. - 00:11–00:15 She immediately corrects this, identifying the real problem as staying in deep, restorative sleep, using an animated graphic to illustrate the issue. - 00:15–00:22 The narrative shifts to an on-screen article snippet, validating the problem of waking up tired after 8 hours and attributing it to age-related sleep changes (less deep and REM sleep, more frequent awakenings). This provides external, expert-backed context. - 00:23–00:27 The presenter reiterates the pain point of feeling exhausted despite sleeping, performing a yawn and rub-eyes gesture to visually convey the feeling. - 00:28–00:40 She then introduces melatonin as a common but incomplete solution, clarifying that it helps with falling asleep but not deep sleep, and can disrupt natural sleep rhythms. - 00:41–00:53 She presents 'Sereniser' as a different, superior solution, highlighting its melatonin-free, natural, clinically-proven, Swiss-developed, non-sedating, and non-addictive attributes with product visuals and text overlays. - 00:53–01:03 She explains how Sereniser works in harmony with the body to calm the nervous system, balance cortisol, and enable longer, deeper sleep, reinforcing its unique mechanism. - 01:03–01:13 The ad then delves into the specific ingredients via animated infographic snippets, showcasing a range of natural components and their benefits. - 01:13–01:24 The presenter returns, reaffirming that Sereniser is for those seeking better sleep quality without hormonal alternatives, emphasizing its comprehensive solution. - 01:24–01:30 She concludes with a call to action, encouraging viewers to learn more and promising improved sleep.

# Ad summary The ad features Nicolas Ting, a Longevity Coach and Nutritional Scientist, who addresses a common question about the efficacy of collagen. He explains that traditional collagen supplements are often ineffective because the body cannot directly absorb whole collagen. He then introduces a new peer-reviewed study from ETH Zurich published in 'npj Aging' that provides clarity. This study shows that a precise mixture of three naturally occurring amino acids (glycine, proline, and hydroxyproline), which serve as the primary building blocks of collagen, acts as a 'biological collagen code' to stimulate the body's own collagen production up to four times more effectively than standard collagen peptides. He reveals that AVEA's Collagen Activator was used in the human study because it is based on this scientific ratio and contains co-factors to support correct collagen formation. The ad positions AVEA as providing evidence-based longevity solutions developed by leading experts from Switzerland, encouraging viewers to learn more and read the full study. # Brand positioning AVEA is presented as a scientifically-driven, authoritative brand in the longevity and wellness market, specifically focusing on advanced collagen solutions. The brand aims to occupy a space in the consumer's mind as a trusted source for evidence-based supplements that challenge conventional, less effective methods. It aligns with values of scientific rigor, innovation, and efficacy, promoting a lifestyle of healthy aging supported by cutting-edge research. The brand implicitly pushes against the norm of generic collagen supplements by highlighting their product's superior, scientifically-backed mechanism. The positioning is primarily functional, emphasizing the product's biological effectiveness and scientific validation, but also carries an emotional appeal through the promise of healthy longevity. # Product The featured product is the AVEA Collagen Activator, a collagen supplement designed to stimulate the body's own collagen production. It works by providing a precise mixture of three naturally occurring amino acids: glycine, proline, and hydroxyproline. The ad highlights that these amino acids, in a specific ratio, act as a 'biological collagen code' that instructs fibroblasts (collagen-producing cells) to create new collagen. Unlike standard collagen peptides, which are derived from animal sources and only partially utilized by the body, the Collagen Activator aims to be up to four times more effective in supporting collagen homeostasis. It also contains co-factors necessary for correct collagen formation. The product is for individuals who question the efficacy of traditional collagen supplements and are seeking a scientifically validated, more efficient method to support their body's collagen production for healthy aging. The ad emphasizes its basis on research from ETH Zurich and its use in human studies as key USPs. # Visual style The ad features a clean, bright, and professional visual style, with a mix of direct-to-camera address and integrated scientific content. The production quality is polished, typical of an educational commercial or explainer video, yet it maintains an approachable feel through the speaker's engaging delivery. Editing consists of relatively quick, intentional cuts between the speaker, screen recordings of scientific papers, and a few establishing shots of a city and a lab. The pacing is consistent, driven by the speaker's clear explanation and the rapid display of supporting visual information. Audio-visual sync is precise, with text overlays appearing exactly when the corresponding words are spoken, enhancing comprehension and engagement. The use of bright lighting and simple backgrounds keeps the focus on the content and the speaker's expertise. # Hooks Spoken: Als Longevity Coach werde ich eine Frage besonders oft gestellt: Wirkt Kollagen eigentlich wirklich? Text overlay: Nicolas Ting (white overlay) / Longevity Coach & Ernährungswissenschaftler (white overlay) / EINE FRAGE WIRD MIR BESONDERS OFT GESTELLT: (teal box overlay) / WIRKT KOLLAGEN EIGENTLICH WIRKLICH? (teal box overlay) Visual: A male individual, Nicolas Ting, is positioned from the chest up, slightly off-center to the right, facing the camera directly. He is a middle-aged white man with short, styled brown hair, wearing a dark blue button-up shirt. He has white wireless earbuds in his ears and a silver ring on his left ring finger. His expression is friendly and engaging, with a wide smile and bright eyes. He gestures with both hands in front of him, palms up and open, as if presenting information. The background is a well-lit indoor setting with white walls. Behind him on the left, a framed picture depicting a light-filled forest scene hangs. To his right, a tall green plant in a pot is visible. The camera is stationary and tripod-mounted, offering a direct address to the viewer. A white text overlay with his name and title, 'Nicolas Ting Longevity Coach & Ernährungswissenschaftler', appears at the bottom of the screen. / The same male individual is shown in the same framing and setting. His expression is animated, with a wide, open-mouthed smile, looking directly at the camera. He brings his hands together in front of his chest, palms almost touching, then separates them as he speaks, emphasizing his words. A large teal-colored rectangular text overlay appears in the center, stating 'EINE FRAGE WIRD MIR BESONDERS OFT GESTELLT:', with the white name overlay still visible at the bottom. The camera remains static. / The male individual is still in the same position and setting. His smile remains broad and engaging. He claps his hands together once, then holds them up, palms forward, before pulling them back, maintaining dynamic hand gestures. A large teal-colored rectangular text overlay appears in the center, stating 'WIRKT KOLLAGEN EIGENTLICH WIRKLICH?', replacing the previous text. The white name overlay is still present. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point addressed is the common skepticism and confusion surrounding the efficacy of collagen supplements. Many people ask, "Does collagen really work?" ("Wirkt Kollagen eigentlich wirklich?"), indicating a frustration with previous products that may not have delivered promised results due to an incomplete scientific understanding ("Bislang war das wissenschaftliche Bild dazu nicht vollständig"). The ad implies that consumers may have been wasting money on ineffective products. # Value propositions - This precise ratio acts like a 'biological collagen code' for fibroblasts. - The body cannot directly absorb whole collagen, but this product provides the building blocks for the body's own production. - Developed with leading Longevity experts. - Clinically tested. - Made in Switzerland. # Benefits - stimulierte die Kollagenproduktion (stimulated collagen production) - bis zu viermal effektiver als Standard-Kollagenpeptide (up to four times more effective than standard collagen peptides) - eine korrekte Kollagenbildung unterstützen (support correct collagen formation) - evidenzbasierten Rahmen für Kollagen-Supplementierung (evidence-based framework for collagen supplementation) # Features - precise Mischung (precise mixture) - drei natürlich vorkommenden Aminosäuren (three naturally occurring amino acids) - Glyzin (Glycine) - Prolin (Proline) - Hydroxyprolin (Hydroxyproline) - wissenschaftlichen Verhältnis basiert (based on scientific ratio) - Co-Faktoren enthält (contains co-factors) # Call to action Wenn du die vollständige Studie lesen oder tiefer in die Wissenschaft eintauchen möchtest, haben wir unten alle Details verlinkt. (If you want to read the full study or dive deeper into the science, we have linked all details below.) # Social proof - "eine neue Peer-reviewed Studie in Nature's npj Aging bringt endlich mehr Klarheit." – Nicolas Ting (Expert) - "Forschende der ETH Zürich zeigen nun, dass es deutlich effizienter sein kann..." – Nicolas Ting (Expert) - "In der neu veröffentlichten Studie stimulierte dieses Aminosäurenmuster die Kollagenproduktion bis zu viermal effektiver als Standard-Kollagenpeptide." – Nicolas Ting (Expert) - "in dem humanen Studienteil wurde AVEAs Collagen Activator eingesetzt" – Nicolas Ting (Expert) - Photos of AVEA Co-Founders: Teresa Budetta (Co-Founder & CMO), Duri Granziol (Co-Founder & CEO), Pascal Rode (Co-Founder & COO), Sophie Chabloz (Co-Founder & CBO) (Brand Leadership) # Point of view - Expert 70% – The primary speaker, Nicolas Ting, is presented as an authority figure, explaining scientific concepts and research findings. - Brand 20% – The brand's official voice is conveyed through explicit product mentions, on-screen branding, and the final slide detailing company values and founders. - External source 10% – Screenshots of a peer-reviewed scientific journal article provide objective, third-party validation for the scientific claims being made. # Storyline - 00:00–00:03 The speaker, Nicolas Ting, a 'Longevity Coach & Ernährungswissenschaftler' (Nutritional Scientist), addresses the viewer directly, introducing himself and the context of a frequently asked question he receives. His friendly, enthusiastic tone sets a welcoming, informative stage. - 00:03–00:05 Nicolas poses the central question: 'Wirkt Kollagen eigentlich wirklich?' (Does collagen really work?). This directly engages the audience by articulating a common doubt, making the viewer feel understood and setting the stage for the scientific explanation to follow. His bright, confident expression maintains an encouraging tone. - 00:06–00:08 Nicolas explains that until recently, the complete scientific picture regarding collagen was not fully understood ('Bislang war das wissenschaftliche Bild dazu nicht vollständig'). This acknowledges previous limitations and sets up the narrative of new, breakthrough information about to be presented. His gestures become more emphatic, conveying the significance of this revelation. - 00:08–00:13 He announces a new, peer-reviewed study in 'Nature's npj Aging' ('eine neue Peer-reviewed Studie in Nature's npj Aging'). This introduces a credible, external source of scientific validation, instantly elevating the authority and trustworthiness of the upcoming information. The visual shifts to a scientific paper, reinforcing the expert perspective. - 00:13–00:14 Nicolas states that this new study 'bringt endlich mehr Klarheit' (finally brings more clarity). This emphasizes the problem-solving aspect of the research, positioning it as a significant development that resolves previous uncertainties. His expression is hopeful and reassuring. - 00:15–00:19 He then educates the viewer that most collagen supplements currently available are based on animal collagen peptides ('Die meisten Kollagen-Supplemente basieren heute auf tierischen Kollagenpeptiden'). This provides background information, subtly contrasting the common approach with what will be presented as a superior alternative, delivered in an informative tone. - 00:19–00:22 Nicolas explains a biological limitation: the body cannot directly absorb whole collagen ('Biologisch gesehen kann der Körper jedoch kein ganzes Kollagen direkt aufnehmen'). This addresses a fundamental reason why many collagen products might be ineffective, shifting the perspective to how the body actually processes it. - 00:23–00:32 He further elaborates that collagen is broken down in the digestive tract into amino acids and smaller peptide fragments, which are then only partially used to build the body's own collagen ('Es wird im Verdauungstrakt in Aminosäuren und/oder kleinere Peptidfragmente zerlegt, die dann nur teilweise für den Aufbau von körpereigenem Kollagen genutzt werden können'). This provides a detailed biological explanation, highlighting the inefficiency of simply consuming collagen peptides. The visual aid of molecular structures helps clarify this complex process. - 00:33–00:36 Nicolas introduces research from 'Forscher der ETH Zürich' (researchers at ETH Zurich) that reveals a more efficient approach. This brings in another high-authority scientific institution, lending significant credibility to the solution being presented. The visual shifts to an aerial shot of Zurich and then a laboratory setting, grounding the science in real-world research. - 00:36–00:39 He states that it can be 'deutlich effizienter' (significantly more efficient) to provide the body with a targeted, precise mixture ('dem Körper gezielt eine präzise Mischung'). This transitions from the problem to the solution, emphasizing efficiency and precision as key differentiators. His gestures convey exactness. - 00:39–00:43 The speaker points out that the study highlights a precise mixture of 'drei natürlich vorkommenden Aminosäuren' (three naturally occurring amino acids). This directly connects the product's formulation to the scientific findings, indicating a natural yet precise solution. The visual shifts back to the scientific paper, highlighting relevant text. - 00:43–00:46 He clarifies that these are the amino acids from which collagen is primarily built ('aus denen Kollagen hauptsächlich aufgebaut ist'). This provides foundational knowledge, making the science accessible and understandable to the viewer, delivered with a clear, educational tone. - 00:47–00:49 Nicolas names the specific amino acids: 'Glyzin, Prolin und Hydroxyprolin.' This provides concrete details about the product's key ingredients, enhancing its scientific credibility and specificity. - 00:49–00:55 He explains that this specific ratio acts 'fast wie ein biologischer Kollagencode für die Fibroblasten' (almost like a biological collagen code for fibroblasts), which are the cells that produce collagen ('welche Kollagen herstellen'). This is a core part of the product's unique mechanism, framed in an engaging, easy-to-understand metaphor. - 00:55–01:04 He then links this back to the newly published study, stating that 'dieses Aminosäurenmuster die Kollagenproduktion bis zu viermal effektiver' (this amino acid pattern stimulated collagen production up to four times more effectively). This directly connects the product's design to the study's positive findings, underscoring its superior performance. The visual then transitions to a lab setting with data visualization. - 01:04–01:08 Nicolas explicitly states that 'AVEAs Collagen Activator' was used in the human study ('in dem humanen Studienteil wurde AVEAs Collagen Activator eingesetzt'). This is the direct product reveal and a strong claim of scientific validation, establishing the brand's product as the solution based on the research. The product is shown alongside him. - 01:08–01:16 He explains that the product was chosen 'weil er genau auf diesem wissenschaftlichen Verhältnis basiert und zusätzlich Co-Faktoren enthält, die eine korrekte Kollagenbildung unterstützen' (because it is precisely based on this scientific ratio and additionally contains co-factors that support correct collagen formation). This reinforces the scientific foundation and comprehensive formulation of the product, providing further rationale for its efficacy. The visual shifts back to the scientific paper, showcasing graphs. - 01:16–01:25 Nicolas emphasizes the importance of this study for him: 'Für mich ist diese Studie besonders bedeutend, weil sie uns endlich einen evidenzbasierten Rahmen für Kollagen-Supplementierung gibt. Etwas, das der Branche seit Jahren gefehlt hat.' (For me, this study is particularly significant because it finally gives us an evidence-based framework for collagen supplementation. Something the industry has been lacking for years.) This positions the study and, by extension, the product as filling a critical gap in the market, appealing to those seeking proven results. - 01:25–01:33 He offers to provide the full study for those interested in reading it or diving deeper into the science ('Wenn du die vollständige Studie lesen oder tiefer in die Wissenschaft eintauchen möchtest, haben wir unten alle Details verlinkt.'). This acts as a clear call to action, offering transparency and catering to a curious, science-minded audience, while also inviting further engagement. - 01:33–01:39 The video transitions to a brand screen featuring the AVEA logo, the question 'Neugierig, mehr zu erfahren?' (Curious to learn more?), and text emphasizing 'wissenschaftlich fundierte Longevity -Forschung' (scientifically sound Longevity research). It then showcases photos of the AVEA founders, identified by name and role, and further highlights 'Longevity-Lösungen aus der Schweiz. Entwickelt mit führenden Longevity-Experten. Klinisch getestet. In der Schweiz hergestellt.' (Longevity solutions from Switzerland. Developed with leading longevity experts. Clinically tested. Made in Switzerland.). This final beat reinforces brand credibility, expertise, and origin, solidifying the brand's identity and inviting further inquiry.

# Ad summary This image ad promotes AVEA's Sereniser product as a natural sleep aid for the winter, highlighting its melatonin-free and non-addictive qualities, and emphasizing its Swiss origin. # Brand positioning AVEA is presented as a brand focused on natural and restful sleep solutions, particularly during the winter season. The brand emphasizes the natural composition of its products, positioning itself as a provider of sleep aids that are both effective and safe, without the use of melatonin or addictive substances. The brand's Swiss origin is highlighted, suggesting a commitment to quality and precision, aligning with a health-conscious and discerning consumer base. # Product The advertised product is AVEA Sereniser, a sleep aid presented in capsule form within a dark brown glass jar. The product is marketed as a natural solution for restful sleep during the winter. Key features highlighted include being melatonin-free and non-addictive, addressing common concerns about sleep aids. The ad emphasizes the product's natural approach to promoting sleep, suggesting it is a safe and effective option for those seeking a better night's rest without the drawbacks of traditional sleep medications. The product is positioned as a premium offering, indicated by the sleek packaging and Swiss origin. # Visual style The ad features a clean and minimalist visual style with a focus on the product. The use of a dark blue gradient background and reflective surface creates a sense of depth and sophistication. The overall aesthetic is polished and professional, suggesting a high-quality product. # Hooks Headline: Natürlicher, erholsamer Schlaf diesen Winter. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of difficulty achieving natural and restful sleep, particularly during the winter months. The ad copy states "Natürlicher, erholsamer Schlaf diesen Winter." # Value propositions - Natural and restful sleep during the winter - Melatonin-free and non-addictive sleep aid - Daily cost of 1,63€ # Benefits - Natürlicher, erholsamer Schlaf diesen Winter. - Fördert natürlichen Schlaf # Features - Melatonin-frei - Ohne Abhängigkeit # Call to action JETZT KAUFEN → # Social proof - HERGESTELLT IN DER SCHWEIZ # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features, benefits, and value proposition. # Storyline - The ad opens by introducing AVEA Sereniser as a natural and restful sleep solution specifically designed for the winter season. This sets the stage by immediately addressing the need for sleep support during a time when sleep patterns may be disrupted, told from the brand's perspective. - The ad highlights key features of the product, such as being melatonin-free and non-addictive, to reassure potential customers about its safety and natural composition. This addresses common concerns about sleep aids, told from the brand's perspective. - The ad emphasizes the product's Swiss origin, reinforcing the brand's commitment to quality and precision. This aims to build trust and credibility, told from the brand's perspective. - The ad includes a call to action, encouraging viewers to purchase the product, and highlights the daily cost, making it seem affordable. This aims to drive immediate sales, told from the brand's perspective.

# Ad summary This ad features a screenshot of a note detailing a sleep routine that includes the Sereniser supplement. The note highlights the switch from melatonin to Sereniser for improved sleep quality and avoidance of morning grogginess. # Brand positioning AVEA is positioned as a natural alternative for sleep improvement. The brand emphasizes holistic solutions, presenting its supplement as a means to enhance sleep quality without the side effects associated with traditional options like melatonin. AVEA aligns with a wellness-oriented lifestyle, focusing on natural ingredients and a gentle approach to achieving better sleep. # Product Sereniser is a Swiss supplement designed to improve sleep quality naturally. It contains a blend of Zafferano and Holixer, along with magnesium and L-theanine, promoted as a natural combination. The supplement is presented as an alternative to melatonin, addressing concerns about morning grogginess. The ad promises deep and natural sleep in one capsule, directly addressing the common pain point of frequent nighttime awakenings. # Visual style The ad employs a platform-native style by mimicking the appearance of a smartphone note app, specifically resembling Apple's Notes app. The production quality is simple and straightforward, giving it a UGC (user-generated content) feel. The visual motif centers around a list format, enhancing scannability. The color palette is soft, using light yellows and teals, creating a calm and approachable tone. # Hooks Headline: La mia nuova routine serale per dormire meglio # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of morning grogginess and sleep disruptions, with the line: "Niente più melatonina perché mi lasciava intontito al mattino" indicating frustration with the side effects of traditional sleep aids, and "niente più risvegli alle 3 di notte" emphasizing the desire for uninterrupted sleep. # Value propositions - Combination of Zafferano + Holixer, magnesio + L-teanina to improve naturally la qualità del sonno - Deep, natural sleep in a capsule # Benefits - dimostrato migliorare naturalmente la qualità del sonno - solo sonno profondo e naturale in una capsula # Features - integratore svizzero con Zafferano + Holixer - magnesio + L-teanina # Call to action None used. # Point of view - Customer: The entire ad is presented from the perspective of a customer sharing their personal experience and sleep routine, as conveyed through the note format. # Storyline - The screenshot of a note introduces the user's new evening routine for better sleep. This aims to present the content as a personal recommendation, shared by the customer. - The first point highlights the user's switch from melatonin due to it causing morning grogginess. This addresses a common pain point of melatonin users and sets up the need for an alternative, conveyed from the customer's perspective. - The second point reveals the user's transition to a natural combination of magnesium and L-theanine, signaling an exploration of healthier sleep aids, communicated by the customer. - The third point introduces Sereniser, a Swiss supplement with Zafferano and Holixer, which is claimed to improve sleep quality naturally. This directly promotes the product as the solution found by the user, from the customer's point of view. - The final point promises no more awakenings at 3 AM, only deep and natural sleep in a capsule. This reinforces the desired outcome and key benefit of using Sereniser, also communicated from the customer's perspective.

# Ad summary The ad features an interview with longevity investor Tobias Reichmuth, where he discusses what he looks for when determining if a product is a red flag. # Brand positioning AVEA is presented as a Swiss brand providing longevity solutions backed by scientific research. The ad positions the brand as being trustworthy and effective. By highlighting the product's Swiss origin, scientific foundation, and testing by independent bodies, AVEA aims to be seen as a reliable and premium brand in the health supplement market. The brand focuses on being both functional and trustworthy, appealing to consumers who value scientific validation and quality. # Product AVEA offers health supplements that contain ingredients with transparent inhaltstoffen. One product shown is the Vitality Bundle, which contains 2 x 30 capsules per bundle. The ad highlights that over 100,000 customers use the products and that they’re made in Switzerland. The products are designed to improve and enhance energy, as well as mental and physical performance on a cellular level with a powerful combination of booster and the NMN. # Visual style The ad features a mix of static shots of text and images, with footage of two men standing on a rooftop. The editing style is mostly static, with a few smooth transitions. The production quality appears to be of a polished commercial. The pacing is consistent, with around 10 cuts per minute. The text, image and product actions are synced to the voiceover lines. # Hooks Spoken: Male 1: Andere. Was sind Red Flags? Was sind Ausschlusskriterien? Text overlay: 00:00–00:52 / Was sind Red Flags? / Was sind Ausschlusskriterien? / 00:00–00:01 / Andere Visual: 00:00–00:01 The camera is at eye-level and faces two men standing outside on a snow-covered rooftop terrace. One man is fair-skinned, has short brown hair, and is wearing a black sweater, grey pants, and black shoes. He faces a fair-skinned man with glasses, wearing an open green jacket, a light grey shirt, dark pants, and hiking boots. Snow-capped mountains are visible in the background, along with houses and a tall church steeple. The sun is shining, casting strong shadows. # Funnel stage Middle of funnel (Consideration) # Pain points The ad clearly implies a pain point of distrust in products that are not approved in certain locations: “Viele sagen, hey, wir haben was grossartiges entdeckt, nur ist dann dieses Grossartige halt überhaupt keinem Land in Europa oder Amerika zugelassen.” # Value propositions - The ad states the products were made in Switzerland, so they can be trusted. - The ad states that 100,000 customers love the product, so this must be a great product that can be trusted to provide benefits. - The ad states the products will improve energy, and mental and physical performance, so it will help overall well-being. # Benefits - Products improve and enhance energy - Products improve and enhance mental and physical performance on a cellular level with a powerful combination of Booster and NMN # Features - Products made in Switzerland - Vitality Bundle contains 2 x 30 capsules per bundle - “Über 100.000 glückliche AVEA Kund*innen” # Call to action None used. # Social proof - “Über 100.000 glückliche AVEA Kund*innen” # Point of view - Expert 100% – The entire ad is told from the perspective of an expert. # Storyline - 00:00–00:01 The ad starts with a scene on a terrace, featuring longevity investor Tobias Reichmuth being interviewed. - 00:01–00:04 00:01–00:04 The interviewer asks what the red flags and exclusion criteria are. A product image appears. - 00:04–00:09 00:04–00:09 Tobias responds, saying to try to talk to all of the founders and ask about their motivation. This is presented from Tobias’ perspective as someone with an important and insightful point of view. - 00:09–00:11 00:09–00:11 The interviewer says that Tobias is a well-known Swiss investor. - 00:11–00:17 00:11–00:17 Tobias continues that if the founders are working with different motivations, that can lead to problems. - 00:17–00:23 00:17–00:23 Tobias adds that the other red flags include products and if the product is approvable, especially in the longevity area. - 00:23–00:33 00:23–00:33 Tobias elaborates that many companies claim to have discovered something great that isn’t approved in Europe or America. Here, the message is being delivered from the expert point of view, while also serving the implicit purpose of setting the brand apart from the competition. - 00:33–00:47 00:33–00:47 Tobias states that the consumer has to do their homework and inquire what the company wants, who is behind it, and if it’s the right timing. The message is delivered from Tobias’ perspective as an investor, advising the viewer how to invest. - 00:47–00:52 00:47–00:52 The ad concludes by showing two bottles of AVEA products stacked on top of each other.

# Ad summary This ad promotes Sereniser, a Swiss supplement with saffron and Holixer, for better sleep. The ad is a screenshot of a note that details a new evening routine for better sleep, including switching from melatonin to a natural combination of magnesium and L-Theanin, and taking Sereniser to improve sleep quality naturally. # Brand positioning The brand, Sereniser, is presented as a natural and effective solution for improving sleep quality. It is positioned as a Swiss supplement that contains saffron and Holixer, emphasizing its natural composition. The brand aims to occupy a space in the consumer's mind as a reliable and natural alternative to traditional sleep aids like melatonin. The brand aligns with values of natural wellness and a healthy lifestyle, pushing against the reliance on synthetic sleep medications. The brand positioning is both functional, highlighting the improvement of sleep quality, and emotional, promising a more natural and deeper sleep. # Product The product being advertised is Sereniser, a Swiss supplement designed to improve sleep quality naturally. It contains saffron and Holixer. The ad suggests that Sereniser is for individuals seeking a natural alternative to melatonin and those who experience frequent awakenings during the night. The product is presented as a solution to avoid the grogginess associated with melatonin, offering a natural and deeper sleep in a capsule. The ad addresses the purchase barrier of relying on synthetic sleep aids by promoting a natural alternative. # Visual style The ad has a simple, clean, and minimalist visual style, resembling a native note-taking app interface. The production quality is low, giving it a user-generated content (UGC) feel. The visual motif is a list format, mimicking a personal note or reminder. There are no filters or image treatments, maintaining a raw and authentic look. The typography is integrated in a straightforward manner, resembling the default font of a note-taking app. The style contrasts with typical high-design ads, aiming for a more relatable and trustworthy appearance, which enhances scannability and stop power in the feed. # Hooks Headline: Meine neue Abendroutine für besseren Schlaf # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of melatonin causing grogginess in the morning: "Kein Melatonin mehr, da es mich morgens benommen machte" (No more melatonin, because it made me feel dizzy in the morning). # Value propositions - Natural sleep aid: Sereniser is a natural alternative to melatonin, avoiding the side effects of synthetic sleep medications. - Improved sleep quality: The supplement demonstrably improves sleep quality, leading to deeper and more restful sleep. - Convenient format: The product is available in capsule form, making it easy to incorporate into an evening routine. # Benefits - nachweislich die Schlafqualität auf natürliche Weise verbessert (demonstrably improves sleep quality naturally) - keine 3-Uhr-Aufwachmomente mehr (no more 3 a.m. wake-up moments) - natürlicher, tiefer Schlaf in einer Kapsel (natural, deeper sleep in a capsule) # Features - Schweizer Supplement mit Safran + Holixer (Swiss supplement with saffron + Holixer) # Call to action None used. # Point of view - Customer: The entire ad is presented from the customer's point of view, sharing their personal experience and routine for better sleep. # Storyline - The ad opens with a title, 'Meine neue Abendroutine für besseren Schlaf' (My new evening routine for better sleep), setting the stage for a personal recommendation. The intention is to immediately engage viewers who are interested in improving their sleep routine, from the perspective of someone sharing their personal experience. - The first point states, 'Kein Melatonin mehr, da es mich morgens benommen machte' (No more melatonin, because it made me feel dizzy in the morning). This highlights a common problem with melatonin and sets up the need for an alternative, from the perspective of someone who has experienced this negative side effect. - The second point mentions, 'Ich bin auf eine natürliche Kombination umgestiegen: Magnesium + L-Theanin' (I switched to a natural combination: Magnesium + L-Theanin). This introduces a natural alternative, suggesting a healthier approach to sleep improvement, from the perspective of someone who is sharing their personal solution. - The third point introduces the product: 'Ich nehme Sereniser, ein Schweizer Supplement mit Safran + Holixer, das nachweislich die Schlafqualität auf natürliche Weise verbessert' (I take Sereniser, a Swiss supplement with saffron + Holixer, which demonstrably improves sleep quality naturally). This is the brand introducing its product as the solution, emphasizing its natural ingredients and proven effectiveness. - The final point concludes with '🌙keine 3-Uhr-Aufwachmomente mehr - nur natürlicher, tiefer Schlaf in einer Kapsel' (🌙no more 3 a.m. wake-up moments - just natural, deeper sleep in a capsule). This reinforces the benefits of using Sereniser, promising uninterrupted and natural sleep, from the perspective of someone who has achieved these results.

# Ad summary This image ad is advertising Avea's Sereniser sleep supplement. The ad highlights that the product is made in Switzerland, contains clinically studied ingredients, and doesn't have melatonin. It promotes a natural and deep sleep. # Brand positioning Avea is presented as a brand focused on providing natural sleep solutions with their Sereniser product. The brand emphasizes the quality and origin of their product by stating that it is made in Switzerland. They also mention clinically studied ingredients, positioning the brand as scientifically backed and trustworthy. The fact that the supplement is melatonin-free caters to those who prefer natural alternatives, further emphasizing the brand's commitment to natural solutions. This positions Avea as a brand that values quality ingredients, scientific backing, and natural health solutions in the sleep aid market. # Product The product being advertised is Avea Sereniser, a sleep supplement designed to promote a natural and deep sleep. The supplement comes in the form of capsules contained in a brown jar. Key features highlighted in the ad include the fact that it is made in Switzerland, contains clinically studied ingredients, and is free of melatonin. These features aim to address the customer's need for a safe, effective, and natural sleep aid. The ad aims to position Sereniser as a trustworthy and effective solution for those seeking to improve their sleep quality without the use of melatonin. # Visual style The ad has a clean, minimalist aesthetic with a focus on the product and its benefits. The background is a blurred winter scene, creating a calming and natural ambiance. The color palette is muted with shades of teal, white, and brown, giving it a serene and trustworthy feel. The text is clear and easy to read, highlighting key features and benefits of the product. The overall style is polished and professional, designed to convey trust and quality. # Hooks Headline: ESAURITO IN 3 GIORNI # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of needing help achieving natural and deep sleep. # Value propositions - Clinically studied ingredients for a reliable and effective sleep aid - Melatonin-free formula for a natural sleep solution # Benefits - Favorisce un sonno naturale e profondo # Features - Ingredienti clinicamente studiati - Senza melatonina # Call to action ACQUISTA ORA → # Social proof - None used. # Point of view - Brand: The entire ad is from the brand's POV, showcasing the product, its features, and encouraging a purchase. # Storyline - The ad opens with the text "ESAURITO IN 3 GIORNI", or "SOLD OUT IN 3 DAYS" setting the stage. This creates a sense of urgency to capture attention, told from the brand's perspective to highlight its popularity and product demand. - The Swiss flag and "PRODOTTO IN SVIZZERA" establishes the origin of the product. This intends to build trust by associating the product with Swiss quality and craftsmanship, from the brand's perspective. - The product details are highlighted with the phrases "Ingredienti clinicamente studiati" and "Senza melatonina", meaning "Clinically studied ingredients" and "Without melatonin." The brand informs the viewer what ingredients are used and which are not, which serves to reassure potential customers and highlight key selling points. - The text "Favorisce un sonno naturale e profondo" (Promotes a natural and deep sleep) states the product's main benefit. This is shown from the brand's perspective to communicate the intended outcome of using the product. - The ad concludes with a call to action, "ACQUISTA ORA →" (Buy Now →), delivered from the brand's perspective. This prompts the viewer to make a purchase.

# Ad summary A young woman explains the common struggles of poor sleep, the negative effects of melatonin, and introduces AVEA Sereniser as a natural, non-addictive solution. She details its ingredients and benefits for calming the nervous system, balancing cortisol, and promoting restful sleep, encouraging viewers to try it. # Brand positioning AVEA is presented as a brand focused on health and well-being, specifically in the realm of sleep improvement. It aims to occupy the space of a trustworthy, science-backed provider of natural alternatives to common pharmaceutical solutions like melatonin. The brand aligns with values of natural wellness, scientific development (developed with longevity researchers in Switzerland), and providing effective, safe solutions (melatonin-free, non-addictive, hormone-free). It pushes against the norm of relying on synthetic sleep aids by offering a natural, long-term approach that works *with* the body, not against it. Its positioning is both functional (specific ingredients for specific effects) and emotional (relief from poor sleep, feeling rested). # Product The product is AVEA Sereniser, a natural dietary supplement presented as an alternative to melatonin for improving sleep. It is for individuals struggling with poor sleep, waking up tired, or experiencing fragmented sleep, particularly those who find melatonin ineffective or undesirable. The ad highlights that it was "developed with longevity researchers in Switzerland," is "melatonin-free," "macht nicht abhängig" (not addictive), and "hormonfrei" (hormone-free). It contains "beruhigenden Inhaltsstoffen wie L-Theanin und Holy Basil" (calming ingredients like L-Theanine and Holy Basil). The product works by "das Nervensystem beruhigen" (calming the nervous system), "den Cortisolspiegel ausgleichen" (balancing cortisol levels), and helping "endlich wieder ruhigen, ununterbrochenen Schlaf zu haben" (finally have calm, uninterrupted sleep). The product is shown as small, beige-colored capsules in a dark, light-purple labeled jar. It is intended for nightly use before sleep. The ad addresses the purchase barrier of dependency and side effects associated with melatonin by explicitly stating Sereniser is non-addictive and hormone-free. # Visual style The ad features a hybrid visual style, blending polished UGC with some more traditional commercial elements. It uses natural light in a home setting, giving it a relatable and authentic feel. The editing rhythm is moderately paced with frequent cuts between the woman speaking directly to the camera and illustrative b-roll footage. There are quick cuts between the speaker and dramatized scenes. The transitions are mostly hard cuts, keeping the pace engaging. The direct address to the camera, casual home settings, and the use of a small clip-on microphone contribute to a polished UGC feel, making it feel less like a high-budget commercial and more like a personal recommendation. A recurring motif is the woman speaking directly to the camera from a bedroom setting, interspersed with visual representations of the problems and solutions. The turquoise text overlays are also a consistent visual element. The pacing is relatively fast, driven by the speaker's rapid delivery and frequent cuts, especially during the problem identification phase. It slows slightly during the product explanation but remains dynamic. Cuts are frequently timed to the speaker's emphasis, and text overlays appear precisely when the corresponding words are spoken, enhancing the message. # Hooks Spoken: Hör auf dein Geld für Melatonin zu verschwenden. Text overlay: Hör auf / dein Geld / zu verschwenden. Visual: Close-up, slightly high-angle shot of a hand holding a white bottle, emptying its contents into a dirty, open floor vent next to a white radiator and tiled floor. The vent contains some dark debris. The camera is stationary. / Medium close-up of a young woman (Female 1) looking directly at the camera, talking. She has long brown hair and is wearing a light brown ribbed cardigan. The background is a light-colored wall, possibly a bedroom. The camera is handheld, selfie-style. # Funnel stage Middle of funnel (Consideration) # Pain points The inability to achieve restful, uninterrupted sleep, leading to morning exhaustion and reliance on ineffective or harmful aids like melatonin. "Liegt ihr nachts wach und fragt euch, warum ihr einfach keinen erholsamen Schlaf bekommt?" "Ihr wacht morgens mit Augenringen auf und fühlt euch komplett ausgelaugt." "selbst nach sieben oder acht Stunden Schlaf immer noch müde und erschöpft." Melatonin leads to "Tagesmüdigkeit, Abhängigkeit und bei langfristiger Einnahme sogar mit kognitiven Problemen." # Value propositions - Hör auf dein Geld für Melatonin zu verschwenden. - Melatonin ist keine langfristige Lösung - Melatonin führt zu Tagesmüdigkeit, Abhängigkeit und kognitiven Problemen - natürliche Alternative, die wirklich etwas bringen kann - deutlich besser funktioniert # Benefits - das Nervensystem beruhigen - den Cortisolspiegel ausgleichen - endlich wieder ruhigen, ununterbrochenen Schlaf zu haben - arbeiten also quasi mit deinem Körper und nicht gegen ihn # Features - melatoninfrei - nicht abhängig machend - hormonfrei - beruhigenden Inhaltsstoffen wie L-Theanin und Holy Basil - mit Langlebigkeitsforschern in der Schweiz entwickelt # Call to action dann lohnt es sich das einmal genauer anzuschauen. # Social proof - Für mich persönlich haben natürliche Alternativen deutlich besser funktioniert." – Female 1 (Creator/Customer) - Besonders der Sereniser von AVEA hat mich überzeugt." – Female 1 (Creator/Customer) # Point of view - Customer 50% – The creator shares personal experiences of sleep problems and visually acts out common struggles, connecting directly with the audience's potential issues. - Brand 50% – The creator presents the product, its features, scientific backing, and benefits directly, acting as a spokesperson. # Storyline - 00:00–00:01 A hand empties a medicine bottle into a dirty, open floor vent. This visually symbolizes getting rid of traditional sleep aids or "wasting money" on them, immediately setting a problem/solution tone. The perspective is objective, showing the action directly. - 00:01–00:03 The woman addresses the viewer directly, asking them to stop wasting money on melatonin. This establishes a direct, relatable connection and introduces the core problem and the product's differentiation. Her tone is empathetic yet direct. The audience experiences this from the woman's direct-to-camera perspective. - 00:03–00:05 The woman is shown tossing and turning restlessly in bed, eyes open, appearing frustrated. This visually demonstrates the problem of sleeplessness, reinforcing the spoken question about not getting restful sleep. The audience experiences this from a third-person, illustrative perspective, observing the common struggle. - 00:05–00:07 The woman is back talking to the camera, asking why people don't get restful sleep. This reiterates the core problem, allowing her to connect on an emotional level. The audience experiences this from the woman's direct-to-camera perspective, as she acts as a relatable peer. - 00:07–00:09 The woman is in bed again, looking tired and rubbing her eyes, then looking despondent. This shows the morning after effect of poor sleep (dark circles, feeling drained), making the problem tangible. The audience experiences this from a third-person, illustrative perspective, observing the consequences of poor sleep. - 00:09–00:14 The woman, back to camera, says she knows the feeling and is often still in that situation. She shares her personal experience, enhancing relatability and empathy. The audience experiences this from the woman's direct-to-camera perspective, as she establishes shared understanding. - 00:14–00:17 The woman is shown on the floor of a children's room, surrounded by toys, appearing tired and looking at the camera. She explains that good sleep as a parent is difficult. This targets a specific demographic (parents) and highlights a common challenge. The audience experiences this from a third-person perspective, observing a relatable scenario. - 00:17–00:23 The woman directly addresses the camera, explaining that as we age, we spend less time in deep and REM sleep, which is why many feel tired even after 7-8 hours. This provides a scientific/biological reason for the sleep problem, adding credibility to her understanding. Her tone is informative. The audience experiences this from the woman's direct-to-camera, educational perspective. - 00:23–00:26 The woman is shown yawning and looking exhausted at a desk with a laptop and coffee. This visually illustrates the consequence of poor sleep: daytime fatigue. The audience experiences this from a third-person, illustrative perspective, observing the common result of sleep deprivation. - 00:26–00:27 The woman yawns again, looking tired at the desk. This reinforces the visual of exhaustion, continuing to agitate the problem. - 00:27–00:30 The woman is shown looking in a kitchen cabinet for sleep aids. This visually sets up the next point about melatonin. The audience experiences this from a third-person perspective, observing a common action related to sleep problems. - 00:30–00:30 A red "X" appears over the woman in the kitchen cabinet, indicating that melatonin is not the solution. This visual cue provides a clear, strong rejection of the alternative, shifting the narrative towards a new solution. The audience experiences this visually as a direct negation. - 00:30–00:35 The woman explains that melatonin is not a long-term solution and doesn't support deep, restful sleep. This explains *why* the previous visual was a rejection, providing an informed perspective. Her tone is authoritative. The audience experiences this from her direct-to-camera, educational perspective. - 00:35–00:38 The woman is shown lying in bed, looking restless. This illustrates the fragmented sleep caused by relying on melatonin, demonstrating the failure of the old solution. The audience experiences this from a third-person, illustrative perspective. - 00:38–00:45 The woman, talking to the camera, explains the negative consequences of melatonin (daytime sleepiness, dependence, cognitive problems). This reinforces the problem with melatonin and builds a case for a different solution. Her tone is serious and cautionary. The audience experiences this from her direct-to-camera, informative perspective. - 00:45–00:48 The woman states that natural alternatives worked much better for her. This transitions to the solution and personalizes her recommendation, offering hope. Her tone is relieved and positive. The audience experiences this from her direct-to-camera, testimonial perspective. - 00:48–00:50 The woman introduces the AVEA Sereniser, holding it up, and says it convinced her. This presents the product as her personal, effective solution. Her tone is enthusiastic. The audience experiences this from her direct-to-camera, demonstrative perspective. - 00:50–00:51 Close-up of the Sereniser bottle next to a glass of water on a nightstand. This shows the product in a usage context, making it tangible. The audience experiences this from an objective, product-focused perspective. - 00:51–00:53 The woman holds the Sereniser, smiling, and opens it to reveal capsules. She explains it was developed with longevity researchers in Switzerland. This provides scientific backing and credibility. Her tone is proud and informative. The audience experiences this from her direct-to-camera, demonstrative and informative perspective. - 00:53–00:54 Close-up of the woman taking a capsule. Text appears "melatoninfrei" (melatonin-free). This demonstrates product use and highlights a key feature. The audience experiences this from a close-up, action-oriented perspective. - 00:54–00:55 Close-up of the woman holding a single capsule. Text appears "macht nicht abhängig" (not addictive). This highlights another key feature. The audience experiences this from a close-up, detail-oriented perspective. - 00:55–00:57 The woman puts the capsule in her mouth. Text appears "hormonfrei" (hormone-free). This highlights a third key feature and demonstrates ease of use. The audience experiences this from a close-up, action-oriented perspective. - 00:57–00:59 Close-up of the Sereniser bottle and water glass. The woman explains it works *with* the body. This reinforces the natural, body-friendly approach. Her tone is reassuring. The audience experiences this from an objective, product-focused perspective, while hearing the benefit. - 00:59–01:02 The woman explains the ingredients (L-Theanine and Holy Basil) and their effects. This provides specific functional details. Her tone is informative. The audience experiences this from her direct-to-camera, educational perspective. - 01:02–01:04 The woman is shown sitting in bed, reading a book, appearing calm and smiling. This visualizes the calming effect of the product. The audience experiences this from a third-person, illustrative perspective, showing the positive impact. - 01:04–01:07 The woman lies down in bed and appears to fall asleep peacefully. This visualizes the ease of falling asleep, showcasing the product's effectiveness. The audience experiences this from a third-person, illustrative perspective. - 01:07–01:09 The woman wakes up in bed, stretching, refreshed, and smiling. This visualizes the desired outcome of restful, uninterrupted sleep, providing a 'before-and-after' contrast to earlier scenes. The audience experiences this from a third-person, illustrative perspective, seeing the positive result. - 01:09–01:15 The woman encourages viewers to try the natural alternative if they want something that really works. This serves as a strong call to action and re-emphasizes the product's effectiveness. Her tone is enthusiastic and encouraging. The audience experiences this from her direct-to-camera, persuasive perspective.

# Ad summary This image ad for AVEA promotes a natural sleep aid. The ad highlights three key benefits: calming the body and mind, promoting undisturbed sleep cycles, and being hormone and melatonin-free. It features the product packaging and includes logos of media outlets that have featured the brand, aiming to build trust and credibility. # Brand positioning AVEA is presented as a brand focused on natural and holistic wellness, particularly in the realm of sleep. The brand emphasizes natural solutions, as highlighted by the absence of hormones and melatonin in its product. The brand positions itself as a provider of products that promote relaxation and better sleep quality without the use of synthetic ingredients. The inclusion of the Swiss flag and the phrase "HERGESTELLT IN DER SCHWEIZ" (MADE IN SWITZERLAND) suggests a commitment to quality and precision, aligning with the country's reputation for high standards. # Product The product is a natural sleep aid designed to promote deeper, more restful sleep. It is formulated to calm the body and mind, helping users fall asleep faster by reducing stress and cortisol levels. The product supports undisturbed sleep and natural sleep cycles, ensuring truly restful nights. It is hormone-free and melatonin-free, allowing users to wake up refreshed without dependence or morning fatigue. The product is packaged in a dark blue jar with the brand name AVEA on the label. # Visual style The ad has a clean and minimalist visual style. The use of a white background and simple typography gives it a modern and sophisticated look. The product is well-lit and clearly visible, emphasizing its features. The overall aesthetic is designed to convey trustworthiness and quality. # Hooks Headline: Tiefer, natürlicher, erholsamer Schlaf. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of difficulty falling asleep and achieving restful sleep. The ad copy states, "Beruhigt Körper und Geist - hilft dir, schneller einzuschlafen, indem es Stress und Cortisol reduziert," indicating that the product aims to alleviate these issues. # Value propositions - Natural sleep aid that calms the body and mind, helping users fall asleep faster by reducing stress and cortisol levels. - Supports undisturbed sleep and natural sleep cycles, ensuring truly restful nights. - Hormone-free and melatonin-free, allowing users to wake up refreshed without dependence or morning fatigue. # Benefits - Deeper, more natural, restful sleep. - Calms body and mind - Helps you fall asleep faster - Reduces stress and cortisol - Supports undisturbed sleep - Supports natural sleep cycles - Wake up refreshed - No dependence - No morning fatigue # Features - Beruhigt Körper und Geist - Hilft dir, schneller einzuschlafen, indem es Stress und Cortisol reduziert. - Fördert tiefen, ungestörten Schlaf - Unterstützt natürliche Schlafzyklen für wirklich erholsame Nächte. - Hormonfrei und ohne Melatonin - Wache erfrischt auf, ohne Abhängigkeit oder morgendliche Müdigkeit. # Call to action MEHR ERFAHREN → # Social proof - The logos of Forbes, InStyle, HANDELSZEITUNG, GRAZIA, and BAZAAR are included to build credibility by showing that the brand has been featured in reputable media outlets. # Point of view - Brand: The entire ad is presented from the brand's perspective, highlighting the product's features and benefits. # Storyline - The ad opens by stating the core benefit of the product: "Tiefer, natürlicher, erholsamer Schlaf." (Deeper, more natural, restful sleep.) This immediately conveys the primary intention of the product, which is to improve sleep quality. The brand is telling the audience what they can expect from using the product. - The ad then lists three key features of the product, each numbered and accompanied by a brief description. This section aims to educate the viewer about the specific benefits and ingredients of the sleep aid. The brand is explaining the science and rationale behind the product's effectiveness. - The ad concludes with a call to action, "MEHR ERFAHREN →" (LEARN MORE →), encouraging viewers to seek additional information about the product. The brand is prompting the audience to take the next step and engage further with the product.

# Ad summary This ad features an interview with Tobias Reichmuth, a longevity investor, who discusses AVEA, a longevity supplement company he has invested in. Reichmuth explains why he believes longevity is the market of the 21st century and why he decided to invest in AVEA, highlighting the science-based approach, quality, and Swiss-made origin of the supplements. A customer is also interviewed, providing a testimonial about the high quality and research behind the products. The ad promotes AVEA's longevity supplements as a way to stay young and healthy, highlighting that AVEA is a science-backed product and is of high quality. # Brand positioning AVEA is presented as a premium longevity supplement company that prioritizes scientific research and high-quality ingredients. The brand positions itself as a leader in the emerging market of longevity, emphasizing the importance of investing in one's health to extend the lifespan and maintain quality of life. AVEA differentiates itself through its science-based approach, Swiss-made production, and commitment to quality, which are all aimed at building trust with consumers who are concerned about the aging process and are looking for effective, reliable solutions. # Product AVEA is a longevity supplement, designed to support and promote youthful health and well-being. The supplements are highlighted for being "science-based", backed by scientific research that can be reviewed by the consumer. The product is manufactured in Switzerland and tested in Swiss labs, ensuring high standards of quality and purity. The ad addresses the aging process, suggesting that using AVEA supplements is an investment in living a long and healthy life. The longevity supplements are for people who are passionate about prioritizing their health. # Visual style The ad's visual style blends professional interview settings with lifestyle clips and product demonstrations. The editing style is quick-cut, with transitions between interview clips, lifestyle shots, and product close-ups to maintain a dynamic pace. The overall production quality is high, with clear lighting and crisp visuals, lending a sense of credibility and polish to the brand's image. The visual motifs include recurring shots of AVEA products, Swiss landscapes, and laboratory environments, reinforcing the brand's commitment to quality and scientific rigor. # Hooks Spoken: Male 1: Wer sich nicht mit dem Thema longevity beschäftigt, geht das Risiko ein, dass er seine letzten Lebensjahre bei schlechter Gesundheit verbringt. Text overlay: Longevity / das Risiko / Lebensjahre / Gesundheit / ich bin Visual: 00:00–00:03 A medium shot of a woman holding a mic to a man in what appears to be an office setting. A large window is in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the prospect of spending the final years of life in poor health. "Wer sich nicht mit dem Thema longevity beschäftigt, geht das Risiko ein, dass er seine letzten Lebensjahre bei schlechter Gesundheit verbringt" # Value propositions - Invest in AVEA's longevity supplements so you can avoid spending your last years in poor health - AVEA's products being science-based is valuable to those looking to invest in something effective and reliable. # Benefits - Avoid spending your last years in poor health - Invest in your health - Extending lifespan - Maintaining quality of life # Features - Science-based - Made in Switzerland - Tested in Swiss labs - High quality ingredients # Call to action Erfahre jetzt hier mehr über AVEA's Longevity Supplements. # Social proof - "Ich bin seit ich 18 Jahre alt bin Unternehmer, ich habe meine erste Firma gegründet als Student, dann habe ich im Kryptobereich eine Firma gegründet und jetzt investiere ich unter anderem in AVEA." – Tobias Reichmuth (Longevity Investor) - "Einerseits AVEA ist science-based. Damit man kann zu jedem Supplement nachlesen, welches sind die Paper, warum funktioniert das, wo ist die Wissenschaft dahinter. Das gibt mir Vertrauen. Das zweite ist supplements man nimmt das auf, das geht in den Körper, Qualität ist wichtig, die Reinheit ist wichtig. Aber er produziert in der Schweiz, testet in Schweizer Labors. Da will ich keine Kompromisse eingehen. Ich will die Top Qualität haben, wenn es um Supplements geht, weil das ist der Zellbasis, da habe ich das Vertrauen in AVEA, dass das gut funktioniert." – Male 2 (Customer) # Point of view - Customer 25% – A customer of AVEA is interviewed to express their experience with the brand. - Brand 75% – The Co-founder, AVEA interviews the Longevity investor, who advocates for the brand and longevity. # Storyline - 00:00–00:03 The ad begins with an interview-style setup, with Theresa Budetta (Co-founder, AVEA) holding a mic to Tobias Reichmuth (Longevity Investor) who introduces the topic of longevity. - 00:03–00:05 00:03–00:05 The ad transitions to a visual of a person in a wheelchair in the dark. This is to highlight the risk of spending life's final years in poor health. - 00:05–00:07 00:05–00:07 Reichmuth introduces himself as a Longevity Investor and says he's been an entrepreneur since he was 18 years old. - 00:07–00:13 00:07–00:13 To establish Reichmuth's credibility, clips are shown of him presenting on a TED stage, founding a company in the crypto space, and appearing on "Die Höhle der Löwen+". The ad indicates he now invests in AVEA. - 00:13–00:15 00:13–00:15 The ad shows Reichmuth opening an AVEA container and taking out a handful of pills and taking them. - 00:15–00:19 00:15–00:19 Reichmuth resumes the interview and emphasizes the market opportunity in longevity, asserting that longevity is likely to be one of the biggest markets of the 21st century. - 00:19–00:24 00:19–00:24 To reinforce the market opportunity, lifestyle shots of a man in good shape enjoying water sports are shown to signify that no one wants to be old and sick if they can stay young and healthy. - 00:24–00:36 00:24–00:36 Back in the interview, Reichmuth explains the risk of neglecting longevity, emphasizing the fact that on average, people spend more than 10 years battling age-related chronic diseases. - 00:36–00:47 00:36–00:47 The ad then cuts to a new interview-style segment where a customer is asked why they are a fan of AVEA's Longevity Supplements. The customer responds that AVEA is science-based and one can read the research behind each supplement. It gives the customer trust. - 00:47–00:59 00:47–00:59 The customer continues by emphasizing the importance of quality and purity because supplements go into the body. Because AVEA produces and tests in Switzerland, the customer has trust that AVEA works well. - 01:00–01:04 01:00–01:04 The ad shows AVEA products and encourages viewers to learn more about AVEA's Longevity Supplements.

# Ad summary This image ad showcases Avea Sereniser capsules, a product designed to promote better sleep, presented in a minimalist and elegant style. # Brand positioning Avea is presented as a premium Swiss brand focused on natural and high-quality health supplements. The brand emphasizes its Swiss origins with a subtle yet clear marker of authenticity and quality, appealing to consumers who value precision and efficacy. The brand appears to be targeting those seeking a natural approach to wellness, promising solutions that integrate seamlessly into a health-conscious lifestyle. Avea aims to occupy a space in the consumer's mind that associates it with reliability and natural ingredients, differentiating itself from brands that might use synthetic ingredients or less transparent manufacturing processes. The brand does not directly compare itself to competitors but instead highlights its unique geographical advantage and implied commitment to quality. # Product The advertised product is Avea Sereniser, presented as a capsule supplement designed to promote better sleep. Each capsule aims to provide the user with 'Deine beste Nachtruhe...in einer Kapsel' (Your best night's sleep...in a capsule), suggesting a quick and easy solution to sleep issues. The product is encapsulated in a transparent dark brown bottle, allowing the viewer to see the capsules inside, implying a natural composition. The ad directly addresses the need for improved sleep quality, positioning Sereniser as a convenient method for achieving a restful night. # Visual style The ad features a clean, minimalist visual style with a focus on the product. It has a high production quality with studio lighting and a gradient background, creating a soothing and trustworthy atmosphere. The typography is simple and modern, enhancing readability and brand clarity, while the overall aesthetic breaks from typical norms with its Swiss-inspired branding. # Hooks Headline: Deine beste Nachtruhe... in einer Kapsel. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the need for improved sleep quality, positioning Sereniser as a convenient method for achieving a restful night. # Value propositions - Get your best night's sleep in a single capsule. # Benefits - Deine beste Nachtruhe...in einer Kapsel. # Features - capsules # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is emphasizing product quality, Swiss origin, and the Avea brand name. # Storyline - The ad opens with a visually prominent display of the Avea Sereniser product, setting the stage to introduce a sleep solution. This initial focus aims to capture attention and signal what the ad is about from the brand's perspective. - The image shows the Swiss flag and the phrase 'HERGESTELLT IN DER SCHWEIZ' (MADE IN SWITZERLAND), reinforcing the brand's commitment to quality and Swiss-made precision, as told from the brand's perspective. - The ad concludes with the promise of 'Deine beste Nachtruhe...in einer Kapsel' (Your best night's sleep...in a capsule), which is intended to resonate with the viewer's desire for better sleep from the potential customer's perspective.

# Ad summary This ad is a screenshot of a note that describes a new evening routine for better sleep. It mentions switching from melatonin to a natural combination of magnesium and L-theanine, and taking Sereniser, a Swiss supplement with Zafferano + Holixer, to improve sleep quality. # Brand positioning The brand is presented as a provider of natural sleep solutions. It positions itself as an alternative to traditional sleep aids like melatonin, emphasizing natural ingredients and Swiss quality. The brand aims to occupy a space in the consumer's mind as a reliable and effective source for improving sleep quality through natural means. The brand aligns with a lifestyle focused on wellness and natural health solutions, pushing against the norm of relying on synthetic sleep aids. The brand positioning is both functional (improving sleep quality) and emotional (providing a sense of well-being and naturalness). # Product The product being advertised is Sereniser, a Swiss supplement designed to naturally improve sleep quality. It contains Zafferano and Holixer. The ad suggests that Sereniser is for people who are looking for a natural alternative to melatonin and want to improve their sleep quality. The ad addresses the purchase barrier of melatonin causing grogginess in the morning by highlighting that Sereniser is a natural combination of magnesium and L-theanine. The ad also mentions that Sereniser helps to eliminate waking up at 3 AM, promoting deep and natural sleep in one capsule. # Visual style The ad has a UGC, platform-native style, resembling a screenshot from a note-taking app. The visual motif is a list format, similar to a note or reminder. The image treatment is minimal, with a light yellow background and simple text. The typography is integrated in a caption-style, making it easy to scan. The style mimics a native platform, which may increase scannability and stop power in feed. # Hooks Headline: La mia nuova routine serale per dormire meglio # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is that melatonin can cause grogginess in the morning: "Niente più melatonina perché mi lasciava intontito al mattino" # Value propositions - Natural combination of magnesium and L-theanine as an alternative to melatonin - Sereniser, a Swiss supplement with Zafferano + Holixer, to improve sleep quality # Benefits - migliorare naturalmente la qualità del sonno - niente più risvegli alle 3 di notte - solo sonno profondo e naturale in una capsula # Features - magnesio + L-teanina - Sereniser, un integratore svizzero con Zafferano + Holixer # Call to action None used. # Social proof - "Prendo Sereniser, un integratore svizzero con Zafferano + Holixer, dimostrato migliorare naturalmente la qualità del sonno" # Point of view - Customer: The entire ad is presented from the customer's point of view, sharing their personal experience and routine for better sleep. # Storyline - The note begins by stating the user's new evening routine for better sleep. This is included to introduce the topic and set the stage for the rest of the note. The audience is experiencing it from the customer's perspective. - The note mentions no longer using melatonin because it caused grogginess in the morning. This is included to highlight a common problem with melatonin and create a need for an alternative. The audience is experiencing it from the customer's perspective. - The note states the user switched to a natural combination of magnesium and L-theanine. This is included to introduce a natural alternative to melatonin. The audience is experiencing it from the customer's perspective. - The note mentions taking Sereniser, a Swiss supplement with Zafferano + Holixer, to improve sleep quality. This is included to introduce the specific product being advertised. The audience is experiencing it from the customer's perspective. - The note concludes by stating no more waking up at 3 AM, promoting deep and natural sleep in one capsule. This is included to highlight the benefits of using Sereniser. The audience is experiencing it from the customer's perspective.

# Ad summary The ad promotes AVEA's Sereniser supplement, emphasizing its popularity and quick sell-out. It uses a dreamlike visual of the product against a cloudy, moonlit sky to promote rest and relaxation, and includes a CTA to purchase the product now that it's back in stock. # Brand positioning AVEA is presented as a high-demand brand, as the ad highlights the product's quick sell-out, indicating a level of popularity and effectiveness that sets it apart in the wellness market. By focusing on the product's availability after being sold out, AVEA positions itself as a provider of sought-after solutions for relaxation and sleep enhancement. The brand's image aligns with a lifestyle of proactive wellness, promoting the idea that consumers can take steps to improve their sleep and manage stress effectively. # Product The AVEA Sereniser is presented as a supplement designed to promote relaxation and improve sleep quality. The ad does not explicitly detail the ingredients or specific mechanisms of action but implies its effectiveness through the visual representation of a peaceful, dreamy night sky. The product is for people seeking a natural aid to calm their mind and enhance their sleep. The key USP is the supplement's high demand and effectiveness, implied by the headline “AUSVERKAUFT IN 3 TAGEN,” suggesting it quickly sells out due to its popularity and benefits. # Visual style The ad uses a dreamy, ethereal aesthetic with soft lighting and a nighttime backdrop to evoke a sense of relaxation and calm. The focus is tightly centered on the product, enhancing its visibility. The overall feel is polished and professionally produced, suitable for social media ads. # Hooks Text overlay: 00:00–00:04 AUSVERKAUFT / 00:00–00:04 IN 3 TAGEN Visual: 00:00–00:04: A jar of AVEA Sereniser capsules floats centrally in a dreamlike nightscape filled with clouds, a large crescent moon, and soft light. The jar is glass with a blue label. A single capsule is floating slightly above and to the right of the jar. # Funnel stage Middle of funnel (Consideration) # Pain points Difficulty falling asleep or achieving restful sleep # Value propositions - Quick sell-out highlights high demand and effectiveness. # Call to action SERENISER IST WIEDER DA ➔ # Social proof - None used. # Point of view - Brand 100% – The ad presents the brand’s official message directly. # Storyline - 00:00–00:04 The ad opens with a shot of the Sereniser product floating in a dreamlike sky, highlighting its popularity and the fact that it sold out quickly.

# Ad summary This ad promotes AVEA Skinspan, a food supplement that helps the skin stay firm, smooth, and resistant. The ad features a woman who shares her skincare secret, highlighting the supplement's benefits such as improving moisture and glow, supporting cell repair, and boosting collagen and elasticity. It also emphasizes the high-quality Swiss ingredients and the clean, vegan formula, including hyaluronic acid, ceramides, and plant stem cell extract. The ad concludes with a call to try AVEA Skinspan and experience the difference, noting that smoother skin can be observed in just eight weeks by taking one capsule daily after a meal. # Brand positioning AVEA is presented as a brand focused on skincare through food supplements, emphasizing high-quality ingredients and scientific backing. The brand aims to occupy a space in the consumer's mind as a provider of solutions for skin aging, promoting values of health, beauty, and scientific innovation. It pushes against the norm of topical skincare by offering an ingestible supplement. The brand positioning is both functional, highlighting performance and ingredients, and emotional, promising improved skin appearance and confidence. # Product AVEA Skinspan is a food supplement designed to help the skin stay firm, smooth, and resistant. It is presented as a skincare secret that addresses all aspects of skin aging, from rebuilding the skin barrier to supporting internal processes that maintain collagen and promote cell renewal. The supplement contains high-quality Swiss ingredients and features a clean, vegan formula. Key ingredients include hyaluronic acid (200 mg), ceramides (30 mg), PhytoCellTec Md Nu (10 mg), beta-carotene (4.8 mg), vitamin C (80 mg), copper (1 mg), and DracoBelle Nu (200 mg). It is recommended to take one capsule daily after a meal, with visible results in as little as eight weeks. The product addresses the purchase barrier of aging skin by offering a solution that strengthens the skin barrier and revitalizes skin stem cells. # Visual style The ad has a polished, commercial aesthetic with a clean and bright visual style. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality is high, giving it a professional feel. The visuals are timed to the voiceover lines, creating a synchronized audio-visual experience. # Hooks Spoken: 00:00–00:03 Was ist das Hautpflegegeheimnis, von dem ich all meinen Freunden erzähle? Jetzt verrate ich es euch auch. Visual: 00:00–00:03 The shot is framed within a simulated iPhone screen displaying an iMessage conversation. The sender is labeled "Sarah." The message thread shows a text bubble that reads, "omg." Below, there's a blue text bubble with the message, "Hätte nie gedacht, dass ein Supplement meine Haut so gut aussehen lassen könnte." (Never thought a supplement could make my skin look so good). Below the text message is a video of a woman holding a jar of AVEA Skinspan. Superimposed over the iMessage screen is a woman with fair skin, dark hair pulled back, wearing a black tank top. She smiles and waves her hand in front of the product in the video. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of aging skin, which becomes weaker and less resilient over time. This is signaled by the line: "Mit zunehmendem Alter wird die Hautbarriere schwächer" (With increasing age, the skin barrier becomes weaker). # Value propositions - High-quality Swiss ingredients for effective skincare - Clean, vegan formula for health-conscious consumers - Comprehensive skin aging solution with multiple benefits - Clinically tested plant stem cell extract for proven results # Benefits - Helps the skin stay firm, smooth, and resistant - Improves moisture and glow - Supports cell repair - Boosts collagen and elasticity - Protects against oxidative stress - Improves the skin barrier - Accelerates cell renewal - Revitalizes skin stem cells # Features - High-quality Swiss ingredients - Clean, vegan formula - Hyaluronic acid (200 mg) - Ceramides (30 mg) - PhytoCellTec Md Nu (10 mg) - Beta-carotene (4.8 mg) - Vitamin C (80 mg) - Copper (1 mg) - DracoBelle Nu (200 mg) # Call to action Probiere es aus und spüre den AVEA Skinspan Unterschied. (Try it out and feel the AVEA Skinspan difference.) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her personal experience and skincare routine. # Storyline - 00:00–00:03 00:00–00:03 The video opens with a text message screenshot where a friend is praising the product. The creator introduces the product as her skincare secret that she shares with her friends. - 00:03–00:08 00:03–00:08 The creator shows the AVEA Skinspan jar and opens it to reveal the capsules inside. Text overlay highlights that the product slows down skin aging at the source. - 00:08–00:12 00:08–00:12 The creator applies something to her face, showcasing her glowing skin. This is meant to show the results of using the product. - 00:12–00:20 00:12–00:20 The creator holds the jar of capsules and highlights the benefits of the product with text overlays: improves moisture and glow, supports cell repair, boosts collagen and elasticity, protects against oxidative stress, is based on longevity research, and improves the skin barrier. She takes a capsule with water. - 00:20–00:38 00:20–00:38 The creator holds a capsule, emphasizing that it contains high-quality Swiss ingredients and has a clean, vegan formula. Text and graphics highlight the specific ingredients: hyaluronic acid, ceramides, PhytoCellTec Md Nu, beta-carotene, vitamin C, copper, and DracoBelle Nu. - 00:38–00:46 00:38–00:46 The creator takes a capsule and drinks water, demonstrating how to use the product. She then touches her face again, highlighting her glowing skin. The video ends with her holding the product and smiling, encouraging viewers to try it and experience the AVEA Skinspan difference.

# Ad summary An ad promoting a natural Swiss sleeping aid shows an Asian woman advertising the product. She demonstrates the product, which is in capsule form, and shows herself sleeping and waking up feeling refreshed. # Brand positioning The brand is positioning itself as a natural and effective solution for sleep problems. It emphasizes the Swiss origin of its product, implying high quality and precision. The ad aligns with a lifestyle of wellness and self-care, suggesting that prioritizing sleep is an essential part of a healthy routine. The brand aims to occupy the space of providing natural and reliable sleep aids, differentiating itself through its natural ingredients and Swiss manufacturing. It promotes functional benefits, like improving sleep quality, but also taps into emotional benefits, such as waking up refreshed and ready to start the day. # Product The product being advertised is a natural Swiss sleeping aid in capsule form. The ad emphasizes the natural aspect of the product, suggesting it's made with natural ingredients. The pills are contained in a dark brown bottle and have a tan color. The ad shows the product being used as part of a nightly routine, implying it is for people who have trouble falling asleep or staying asleep. The use case demonstrates that the product is simple to use, requiring only the consumption of the capsule before bedtime. The ad highlights the benefit of waking up feeling rested and refreshed, aiming to address the pain point of poor sleep quality. The ad seems to be targeting those who prefer natural solutions for sleep problems. # Visual style The ad has a UGC feel with natural lighting and simple backgrounds. The editing is minimal with static shots and basic transitions. The production quality is clean but not overly polished, supporting the authenticity and accessibility of the product. The pacing is moderate and consistent, with cuts timed to the rhythm of the background music. # Hooks Spoken: 00:00–00:11 Female 1: Questo integratore naturale svizzero per dormire va a a ruba Text overlay: 00:00–00:11 Questo integratore naturale svizzero per dormire va a a ruba Visual: 00:00–00:02 The woman is in the foreground, holding a dark blue jar with white sans-serif text. She's wearing a white button-down shirt and a gray eye mask on top of her head. She is smiling widely and looking directly at the camera. The background is a plain light-colored wall with natural light creating a soft shadow. The camera is static, eye-level, and medium-close. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of having trouble sleeping or waking up feeling unrested. # Value propositions - Natural Swiss sleep aid # Benefits - Sleep aid # Features - Natural - Swiss # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the point of view of a satisfied customer who is demonstrating the product and its benefits. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a smiling woman holding a jar of sleeping pills. She's looking directly into the camera and presenting the product. The intention is to immediately grab the viewer's attention and establish the product being advertised. - 00:02–00:05 00:02–00:05 The camera shows a close-up of the jar filled with the capsules, then a close-up of two pills being held up. The intention is to show the product’s form and visual qualities. - 00:05–00:08 00:05–00:08 The scene transitions to the woman in bed, asleep, wearing an eye mask. The intention is to visually demonstrate the product's use and intended effect. - 00:08–00:11 00:08–00:11 The woman is shown waking up refreshed, stretching, and smiling at the camera. This scene is designed to convey the positive outcome of using the sleeping aid.

# Ad summary This ad promotes Avea Sereneizer, a natural sleep supplement. The ad aims to educate viewers on deep and regenerative sleep while highlighting how sleeping pills and melatonin can negatively affect natural melatonin production and the ability to achieve REM sleep. # Brand positioning Avea is presented as a brand offering natural sleep solutions that challenge the norm of using sleep aids like melatonin and sleeping pills. The brand is positioned as a better and natural alternative to conventional sleep aids, focusing on achieving deep and regenerative sleep. Avea aligns with a health-conscious lifestyle, promoting well-being through natural ingredients and scientifically backed formulations. The brand emphasizes the importance of quality sleep, highlighting its impact on memory, the immune system, and emotional balance. Avea is presented as a sophisticated, natural brand supported by longevity scientists. # Product Avea Sereneizer is a natural sleep supplement designed to calm the nervous system, regulate cortisol levels, and promote deep, uninterrupted sleep. It contains saffron to stimulate serotonin and reduce internal restlessness; Holixer to lower nighttime cortisol levels; L-Theanine to reduce brain activity; Seresin to prevent waking up during the night; and magnesium and B6 to support the sleep-wake rhythm. The product is for individuals seeking a natural alternative to melatonin and sleeping pills for better sleep quality, particularly those who experience difficulty staying in a deep sleep. The product is formulated with natural ingredients and developed by longevity scientists in Switzerland. # Visual style The ad has a UGC feel, with the creator speaking directly to the camera in a casual and personal tone. The editing style includes quick cuts to keep the pace moving, interspersed with static shots of the product and the creator in different settings. The production quality is a mix of polished and raw, with the indoor shots having better lighting and composition than the bedroom shots. The pacing is consistent throughout the ad, with each shot timed to emphasize key points in the voiceover. # Hooks Spoken: Pensavo che la melatonina e le pillole per dormire mi avrebbero aiutato a dormire meglio, ma mi sbagliavo. Text overlay: No, non è questa la soluzione ❌ Visual: 00:00–00:05: A woman with long brown hair and a pink t-shirt sits in bed. She appears to be opening a jar of a product. The background includes a headboard, pillows and patterned bedding, and artwork on the wall. She makes a negative facial expression. # Funnel stage Middle of funnel (Consideration) # Pain points Conventional sleep aids and melatonin, while helping you fall asleep, often fail to provide deep, regenerative sleep and can even have negative side effects, such as altering your natural melatonin production, disrupting your circadian rhythm, and causing dependency. This frustration is signaled through the line: 'Pensavo che la melatonina e le pillole per dormire mi avrebbero aiutato a dormire meglio, ma mi sbagliavo.' # Value propositions - Natural sleep aid without the risks and side effects of sleeping pills - Holistic sleep solution that addresses multiple factors, from cortisol levels to brain activity # Benefits - Natural alternative to melatonin and sleeping pills for better sleep quality - Promotes deep and regenerative sleep # Features - Saffron to stimulate serotonin and reduce internal restlessness - Holixer lowers nighttime cortisol - L-Theanine reduces brain activity - Seresin helps prevent waking up during the night - Magnesium + B6 support the sleep-wake rhythm # Call to action Vale davvero la pena provarlo, trovi il link qua sotto # Social proof - The formula was developed by longevity scientists in Switzerland # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer sharing her insights and experiences with the product. # Storyline - 00:00–00:05 The video opens with the creator stating that she thought melatonin and sleeping pills would help her sleep better but she was wrong. This sets up the problem that the ad will address. - 00:06–00:15 The creator explains that most people think the problem is falling asleep, but the real problem is staying in a deep, regenerative sleep. This shifts the audience's perspective on what constitutes good sleep. - 00:16–00:24 She adds that as we age, we spend less time in deep and REM sleep and more time in light sleep, which is why we still wake up tired after 7-8 hours of sleep. This elaborates on why deep sleep is crucial for feeling rested. - 00:25–00:32 The creator notes that melatonin and sleeping pills help you fall asleep but do not promote deep and regenerative rest. This emphasizes the shortcomings of conventional sleep aids. - 00:33–00:40 The creator lists the risks of melatonin, explaining that high doses taken at the wrong time can block the natural production of melatonin and alter the circadian rhythm. This warns about the potential drawbacks of melatonin. - 00:41–00:51 The creator notes that sedatives can block REM phases, which are crucial for memory, the immune system, and emotional balance. This highlights the negative impact of sedatives on vital bodily functions. - 00:52–01:02 The creator states that sleeping pills can worsen sleep quality over time and cause concentration difficulties, mental fatigue, and dependency. This emphasizes the adverse effects of prolonged use of sleeping pills. - 01:03–01:11 The creator introduces Avea Sereneizer as a natural alternative and its benefits: calming the nervous system, regulating cortisol, and promoting deep, uninterrupted sleep. This provides the solution to the problems presented earlier. - 01:12–01:16 The creator states that saffron stimulates serotonin and reduces internal restlessness. This highlights an ingredient benefit. - 01:17–01:29 The creator notes that Holixer lowers nighttime cortisol, L-Theanine reduces brain activity, Seresin helps prevent waking up during the night, and Magnesium + B6 support the sleep-wake rhythm. This continues to showcase the product's benefits. - 01:30–01:38 The creator concludes by showing the company website and stating that the formula was developed by longevity scientists in Switzerland and encouraging viewers to try it, with a link below. This reinforces the credibility of the product and gives the viewer a clear action to take.

# Ad summary This ad promotes AVÈA's Sereniser product, a sleep aid, highlighting its restock after being sold out in just 3 days. # Brand positioning AVÈA is presented as a solution for relaxation and well-being, particularly for those seeking natural alternatives for better sleep. The brand emphasizes its products as a way to 'Serenise' the body, which suggests a holistic approach to wellness that may appeal to consumers looking for natural remedies. The brand positions itself in the natural wellness space and seems to ignore traditional competitor behavior by focusing on product restock to highlight its value. # Product AVÈA's Sereniser is a dietary supplement designed to promote relaxation and improve sleep quality. The product comes in capsule form, packaged in a dark brown glass jar with a light blue label. The capsules are implied to be taken before bed to aid with sleep. The ad highlights the product's high demand, indicating its effectiveness. It overcomes the barrier of product availability by stating that Sereniser is now back in stock. # Visual style The ad uses a dreamy, ethereal visual style to evoke a sense of calm and relaxation. The production quality is high, featuring a clean product shot against a serene background. The cool color palette and soft lighting enhance the calming effect. The typography is clean and modern, contributing to the overall polished look. # Hooks Headline: ESAURITO IN 3 GIORNI # Funnel stage Middle of funnel (Consideration) # Pain points The primary pain point addressed is difficulty in obtaining the product due to its high demand and previous unavailability. 'ESAURITO IN 3 GIORNI' (Sold out in 3 days) implies that customers previously could not purchase the product when they wanted to. # Value propositions - The product's key value proposition is its demonstrated effectiveness, indicated by its quick sell-out, now back in stock. - The supplement's capsule form offers a convenient way to aid sleep. # Benefits - Implied: Promotes relaxation and improves sleep quality. # Features - Integratore alimentare (dietary supplement) - A base di melatonina, triptofano, escolzia e melissa (based on melatonin, tryptophan, escolzia, and melissa) # Call to action None used. # Point of view - Brand: Throughout the ad, the brand promotes its product, highlights its popularity, and informs customers about its availability. # Storyline - The ad opens with a visual of the product, a jar of Sereniser capsules, in a dreamlike setting of clouds and a crescent moon, setting a calming tone and visually linking the product to sleep and relaxation. This is told from the brand's perspective to set the stage and the mood for what the product is for. - The ad copy reveals that Sereniser was 'ESUARITO IN 3 GIORNI' (sold out in 3 days), creating a sense of urgency and highlighting the product's popularity and effectiveness. This is being told from the brand's perspective to try and reinforce value. - The ad then announces that 'SERENISER È DI NUOVO DISPONIBILE' (Sereniser is available again), addressing the potential disappointment of customers who previously couldn't purchase it and creating a purchase opportunity. This is told from the brand's perspective, in a way that implies that the product is now for the customer to purchase.

# Ad summary This vertical video ad features a male presenter challenging the common understanding of 'deep sleep' and the widespread use of melatonin. It highlights the ineffectiveness of melatonin in achieving truly restorative sleep, illustrating the negative consequences such as waking up tired, disturbing dreams, broken sleep, headaches, dizziness, and nervousness. The ad then introduces AVEA Sereniser as a revolutionary, melatonin-free alternative, formulated in Switzerland by top scientists, designed to genuinely promote deep sleep and regeneration by increasing serotonin and stimulating GABA, thereby reducing stress. It presents a clear choice to the viewer: continue with ineffective old methods or choose Sereniser for true, restful sleep, positioning Sereniser as the scientifically-backed solution for optimal sleep and morning revitalization. # Brand positioning AVEA is presented as a scientifically-advanced and trustworthy brand that challenges conventional wisdom in sleep health. It aims to occupy a space in the consumer's mind as the superior, effective alternative to widely used but potentially insufficient solutions like melatonin. The brand aligns with values of scientific rigor, innovation, natural bodily function enhancement, and ultimately, genuine well-being and regeneration. It explicitly pushes against the norm of relying on melatonin for deep sleep, portraying it as an outdated or ineffective approach. The brand positioning is both functional, emphasizing the scientific formulation and mechanisms (serotonin, GABA), and emotional, promising true rest, regeneration, and relief from the frustrations of poor sleep. # Product The product featured is "Sereniser" by AVEA, a food supplement in capsule form designed to revolutionize sleep by promoting true deep rest without using melatonin. It is intended for individuals struggling with poor sleep, those who wake up tired, experience disturbing dreams, broken sleep, headaches, dizziness, or nervousness, particularly if they have found melatonin ineffective. The ad explicitly states key features: "Zero melatonina" (Zero melatonin), "Formulato in Svizzera dai migliori scienziati nel campo" (Formulated in Switzerland by the best scientists in the field), "Aumenta la serotonina" (Increases serotonin), "Stimola il GABA" (Stimulates GABA), and "Riduce lo stress" (Reduces stress). Its unique selling proposition (USP) is that it provides "solo riposo vero" (only true rest) and helps you "svegliarti rigenerato" (wake up regenerated), addressing the purchase barrier that existing sleep aids might not deliver genuine deep sleep. The ad implies daily use before sleep for the benefit of waking up truly rested. # Visual style The ad features a hybrid visual style, blending polished commercial aesthetics with a direct, conversational approach often seen in educational content. The editing rhythm is dynamic, with quick cuts (approximately 1 cut every 1-2 seconds) especially during the problem-setting and scientific explanation phases, creating a sense of urgency and information delivery. Production quality is high, with clear lighting, professional framing, and sophisticated motion graphics (like the neural pathways and abstract tunnel). Visual motifs include consistent use of close-ups on the presenter's face and hands to convey emotion and directness, as well as recurring shots of the product itself and the man sleeping. Pacing shifts from a rapid, slightly anxious pace during the problem description to a calmer, more serene pace when introducing the solution and showing its benefits. Audio-visual sync is strong, with text overlays and visual actions precisely timed to the voiceover's spoken lines and the music's shifts in tone. # Hooks Spoken: Vuoi davvero sapere cosa significa sonno profondo? Text overlay: Vuoi davvero sapere / cosa significa / sonno profondo? Visual: Extreme close-up of a man's mouth, beard, and nose, visible from the chin to just above the nose. The skin has a reddish hue, and the background is completely dark, creating a mysterious, almost ominous mood. The camera is stationary and close-up, focusing on the facial features. / A medium shot of a middle-aged man's face, slightly blurred, looking upward with a neutral expression. He has short, styled brown hair with gray at the temples and a salt-and-pepper mustache and beard. He is wearing a blue plaid collared shirt. The background is a soft, light blue, suggesting an outdoor or brightly lit indoor setting. The camera is stationary, focusing on his face. # Funnel stage Consideration # Pain points Waking up tired, disturbing dreams, broken sleep, headaches, dizziness, and nervousness are the central frustrations. "continua a svegliarti stanco. con sogni disturbanti. con il sonno spezzato. con mal di testa, vertigini e nervosismo." # Value propositions - "Zero melatonina" -> A unique, potentially safer or more effective approach to sleep than common melatonin supplements. - "Formulato in Svizzera dai migliori scienziati nel campo" -> High quality, scientific backing, and reliability. - "Aumenta la serotonina. Stimola il GABA. Riduce lo stress." -> Works through natural bodily mechanisms for a more holistic and effective sleep solution. - "Pensato per portarti davvero nel sonno profondo. Per restarci. Per svegliarti rigenerato." -> Offers a complete, restorative sleep cycle and lasting morning benefits. # Benefits - Portarti davvero nel sonno profondo - Per restarci - Svegliarti rigenerato - Solo riposo vero - Niente compromessi - Il tuo sonno, come dovrebbe essere # Features - Zero melatonina - Formulato in Svizzera dai migliori scienziati nel campo - Aumenta la serotonina - Stimola il GABA - Riduce lo stress # Call to action Scegli Sereniser di AVEA.Scegli con cura e prova ora Sereniser di AVEA. # Point of view - Brand 70% – The majority of the video is driven by a persuasive voiceover making claims about the product and contrasting it with a common alternative, supported by scientific visuals. - Customer 30% – The video frequently shows a man experiencing both the negative effects of poor sleep (frustration, tiredness) and the positive effects of deep sleep (peace, regeneration), allowing the audience to empathize and see themselves in his journey. # Storyline - 00:00–00:03 The ad opens with a close-up of a man's mouth and nose in a dark, mysterious setting, with the question "Vuoi davvero sapere cosa significa sonno profondo?" (Do you really want to know what deep sleep means?) appearing as text overlay. The speaker's tone is intriguing and direct, inviting curiosity and establishing a problem-solution narrative. - 00:03–00:04 The scene shifts to a man's face, blurred, looking upwards, with the voiceover declaring "La melatonina è ovunque." (Melatonin is everywhere.) This introduces the common "solution" that the ad will subsequently challenge, positioning it as ubiquitous but not necessarily effective. - 00:04–00:07 A static shot of an alarm clock on a bedside table, with the voiceover listing places melatonin is found: "In camera tua. Nei tuoi cassetti." (In your room. In your drawers.) The shot reinforces the sleep context and the widespread presence of melatonin, building up to the debunking. - 00:07–00:09 A close-up of a man (the same as 00:03) in bed, looking tired and frustrated, holding a white pill. The voiceover continues, "Nelle tue notti insonni. Usata da milioni," (In your sleepless nights. Used by millions,) directly linking melatonin to the problem of sleeplessness and setting up the contrast. - 00:09–00:12 The frustrated man is shown again, now covering his face and yawning, with the voiceover delivering the critical statement: "ma... ecco la verità: non è mai servita davvero!" (but... here's the truth: it never really worked!). This is a pivotal moment, directly challenging the efficacy of melatonin and heightening the problem for the viewer who might relate. - 00:12–00:16 Back to the dark, mysterious setting, the man's hands are shown, clenched fists opening to reveal a small red pill in one palm. The voiceover states, "Questa è la tua ultima possibilità. Dopo, non si torna indietro." (This is your last chance. After this, there's no going back.) This creates urgency and a sense of a critical decision point for the viewer, emphasizing the stakes. - 00:16–00:19 The man from the previous shots, with the red pill, turns away. An abstract, visually chaotic blue and red tunnel-like graphic appears as the voiceover asserts, "Prendi la melatonina e continua a svegliarti stanco." (Take melatonin and keep waking up tired.) This visually and audibly reinforces the negative consequences of choosing melatonin. - 00:19–00:20 A close-up of the man's wide, stressed eyes. The voiceover lists more negative effects: "con sogni disturbanti." (with disturbing dreams.) This shot directly illustrates the emotional distress associated with poor sleep. - 00:20–00:22 The man lies face down, appearing to struggle with sleep. The voiceover adds: "con il sonno spezzato. con mal di testa," (with broken sleep. with headaches,) continuing to paint a grim picture of the melatonin user's experience. - 00:22–00:24 The man is now looking frustrated and rubs his forehead, yawning, as the voiceover concludes the list of problems: "vertigini e nervosismo." (dizziness and nervousness.) This finalizes the portrayal of the "melatonin trap," leaving the viewer searching for a better solution. - 00:24–00:27 The man's hands are shown again, this time with a red pill on the left palm and a blue pill on the right. The voiceover presents the alternative: "Oppure rivoluziona il tuo sonno per davvero:" (Or really revolutionize your sleep:) This introduces the choice, visually contrasting the old (red pill) with the new (blue pill/solution). The blue pill represents Sereniser. - 00:27–00:29 A hand holds a bottle of AVEA Sereniser, with a sleeping man blurred in the background. The voiceover names the product: "Prendi Sereniser. Zero melatonina." (Take Sereniser. Zero melatonin.) This is the direct product introduction, immediately highlighting its key differentiator. - 00:29–00:30 A man (different from the main presenter, possibly an expert) writes chemical formulas on a chalkboard. The voiceover states, "Formulato in Svizzera" (Formulated in Switzerland) and "Zero melatonina." (Zero melatonin.). This adds scientific credibility and reiterates the core benefit of being melatonin-free. - 00:30–00:31 A scenic shot of a street in Switzerland with a Swiss flag, further reinforcing the "Formulato in Svizzera" claim. - 00:31–00:33 A close-up, slightly overhead shot of the sleeping man's face, now appearing calm and peaceful. The voiceover continues the scientific claim: "dai migliori scienziati nel campo." (by the best scientists in the field.) This visual contrasts with earlier distressed sleep, showing the product's positive effect. - 00:33–00:35 Another close-up of the sleeping man's face, peaceful, emphasizing deep rest. The voiceover states, "Pensato per portarti davvero nel sonno profondo." (Designed to truly bring you into deep sleep.) This reinforces the core promise of the product. - 00:35–00:36 An extreme close-up of a man's eye, with the pupil dilating. The voiceover says, "Per restarci." (To stay there.) This visual metaphorically represents the depth of sleep. - 00:36–00:38 The eye rapidly zooms out to reveal the man's regenerated face, now bright-eyed and alert. The voiceover promises, "Per svegliarti rigenerato." (To wake up regenerated.) This is the ultimate desired outcome, visually demonstrated. - 00:38–00:39 An abstract visual of interconnected neurons firing. The voiceover states, "Sostenuto dalla scienza." (Backed by science.) This is a direct appeal to scientific authority, confirming the product's efficacy. - 00:39–00:40 The neuron visual continues, highlighting specific connections. The voiceover explains the mechanism: "Aumenta la serotonina." (Increases serotonin.) - 00:40–00:42 Still on the neuron visual, new connections highlight. The voiceover adds: "Stimola il GABA." (Stimulates GABA.) - 00:42–00:43 The neuron visual shows a calming effect. The voiceover concludes the scientific benefits: "Riduce lo stress." (Reduces stress.) - 00:43–00:46 The man is shown waking up peacefully in bed, smiling and looking refreshed. The voiceover declares, "Niente compromessi. Solo riposo vero." (No compromises. Only true rest.) This reinforces the product's superior benefit. - 00:46–00:48 Back to the two pills in the hands (red vs. blue). The voiceover emphasizes long-term benefit: "notte dopo notte." (night after night.) This reinforces sustained efficacy. - 00:48–00:50 The man stands, smiling, happy, and refreshed. The voiceover offers a final choice: "Puoi restare nel vecchio schema..." (You can stay in the old pattern...) - 00:50–00:52 A close-up of the Sereniser bottle on a bedside table, with the sleeping man blurred in the background. The voiceover concludes the choice: "...Oppure svegliarti davvero riposato!" (...Or really wake up rested!). The product is clearly linked to the positive outcome. - 00:52–00:53 The man sleeps peacefully in bed. The voiceover states, "Scegli Sereniser di AVEA." (Choose Sereniser by AVEA.) This is a direct call to action. - 00:53–00:55 The man sleeps peacefully, closer shot. The voiceover describes the ideal outcome: "Il tuo sonno, come dovrebbe essere." (Your sleep, as it should be.) This emotional appeal summarizes the ultimate benefit. - 00:55–01:00 The final shot shows the Sereniser bottle, a glass of water, and a capsule on a table, with the man sleeping peacefully in the blurred background. Text overlay appears with a clear CTA. The scene fades out with gentle music.