What is the Trend ad format?

# Ad summary This ad features a woman singing a parody of the song "Milkshake" by Kelis, but instead of singing about milkshakes, she sings about Cocokind. The ad then transitions to a shot of Cocokind lip balms with letter charms. # Brand positioning Cocokind is presented as a fun, trendy, and personalized skincare brand. The ad uses a playful tone and catchy parody song to appeal to a younger audience. The brand is positioned as being better than others, with the line "It's better than yours." The focus on personalized lip balms with letter charms suggests a desire to stand out from category norms by offering unique and customizable products. The brand aligns with a lifestyle that values self-expression and individuality, with an emotional positioning centered around fun and trendiness. # Product The ad features Cocokind lip balms that can be personalized with super cute letter charms. The lip balms come in a variety of colors and are attached to a spiral cord. The ad highlights the ability to personalize your favorite lip balm with these letter charms, making it unique and tailored to the individual. The product is presented as a fun and trendy accessory, appealing to those who want to express their personality through their skincare products. The ad suggests that these lip balms are worth trying because of their personalization options and trendy appeal. # Visual style The ad has a UGC feel with a simple background and straightforward camera work. The editing is minimal, with a focus on showcasing the product and the woman singing. The pacing is quick, with cuts timed to the music beats. The overall aesthetic is casual and trendy, aligning with the brand's target audience. # Hooks Spoken: 00:00–00:07: [Singing] My Cocokind brings all the boys to the yard, and they're like, it's better than yours. Damn right, it's better than yours. I could teach you, but I have to charge. Text overlay: 00:00–00:07: all the Cocokind Stans right now: Visual: 00:00–00:07: A woman with long, dark hair and fair skin is centered in the frame, looking directly at the camera. She is wearing a white shirt. The background is a plain white wall. She is singing. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Personalized lip balms: Allows for self-expression and individuality. - Super cute letter charms: Adds a trendy and fun element to the product. # Benefits - Personalize your favorite lip balm - Super cute letter charms # Features - Lip balms - Letter charms # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer singing about the product. # Storyline - 00:00–00:07 A woman sings a parody of the song "Milkshake" by Kelis, but instead of singing about milkshakes, she sings about Cocokind. - 00:07–00:10 The ad transitions to a shot of Cocokind lip balms with letter charms.

# Ad summary This ad shows the Poppi brand's recent launch in Starbucks stores, as Starbucks employees are celebrating with Poppi cans and decorations. # Brand positioning Poppi is presented as a bubbly, fun, and health-conscious alternative to traditional soda. The brand is brightly colored and trendy, aligning with an upbeat lifestyle. This is emphasized through the use of bold colors and youthful models. Poppi aims to occupy a space in the consumer's mind as the go-to choice for those seeking a guilt-free soda that still tastes great. It goes against the category norms of sugary, unhealthy sodas by promoting its health benefits. # Product Poppi is a prebiotic soda that comes in a variety of flavors. The product is for health-conscious consumers who want a soda alternative without compromising on taste. The ad features Poppi cans in various flavors, all brightly colored with distinct designs. The flavors shown are Strawberry Lemon, Grape, and Watermelon. Poppi is presented as a healthier soda option that does not sacrifice flavor. # Visual style The ad has a bright and cheerful aesthetic, reflecting the celebratory tone of the Poppi launch at Starbucks. The editing style includes quick cuts to maintain a fast pace and keep viewers engaged. The production quality leans towards a polished commercial feel, blending brand imagery with UGC-style shots, appealing to a younger audience. The visual motifs include recurring shots of Poppi cans, Starbucks stores, and Poppi-themed balloons. The pacing is consistent, with frequent cuts synchronized to the upbeat music. # Hooks Text overlay: pov poppi launches at Starbucks during your bday month 🥳🎂 (Caption) Visual: 00:00–00:01 Two women, one with long dark hair and the other with long brown hair, stand behind a Starbucks counter. Both are wearing green Starbucks aprons and holding Poppi cans and Poppi-themed balloons. Various Poppi cans are arranged on the counter. The background features a Starbucks menu board and coffee equipment. The setting is brightly lit, creating a welcoming and celebratory atmosphere. # Funnel stage Top of funnel (Awareness) # Pain points Consumers may want a soda alternative without compromising on taste and health. # Value propositions - Health-conscious consumers can enjoy a soda alternative without sacrificing taste. # Benefits - Health-conscious soda alternative - Great taste # Features - Prebiotic soda - Flavors: Strawberry Lemon, Grape, and Watermelon. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand's POV is communicated through the celebratory launch of their product in Starbucks locations. # Storyline - 00:00–00:02 Two Starbucks employees stand behind a counter, holding Poppi cans and balloons, celebrating the launch of Poppi at Starbucks. This introduces the partnership between Poppi and Starbucks, highlighting the excitement around the product's availability in a popular coffee chain. - 00:02–00:03 The camera shows Poppi-themed balloons outside a Starbucks store, reinforcing the launch event and brand presence. The balloons help to create a festive and celebratory atmosphere, drawing attention to the collaboration. - 00:03–00:04 A Starbucks door is decorated with a Poppi balloon, emphasizing the integration of Poppi into the Starbucks environment. This visual cue signals to customers that Poppi is now available inside. - 00:04–00:05 A table inside Starbucks is arranged with Poppi cans, Starbucks drinks, and treats, showcasing the products together. This scene highlights the pairing of Poppi with Starbucks' existing offerings, suggesting a new way to enjoy both brands. - 00:05–00:07 Three women stand outside a Starbucks, holding Poppi cans and balloons, celebrating the launch. This amplifies the celebratory vibe and reinforces the message of Poppi's availability at Starbucks. - 00:07–00:08 A person holds a carrier with Poppi cans and Starbucks drinks, walking outside. This showcases the ease of purchasing both brands together, suggesting a convenient and trendy experience. - 00:08–00:09 The person sets the carrier down and picks up a Poppi can, emphasizing the flavors available. This moment focuses on the individual product experience and highlights the variety of Poppi flavors. - 00:09–00:10 A shot of Poppi-themed balloons inside Starbucks, further emphasizing the launch event and brand integration. The abundance of balloons creates a visually appealing and celebratory atmosphere. - 00:10–00:11 A table is arranged with a Starbucks drink and a Poppi can, along with various lifestyle items like a phone and laptop. This scene suggests how Poppi fits into a modern, on-the-go lifestyle. - 00:11–00:13 A woman carries a carrier of Poppi cans and Starbucks drinks, walking outside. This reinforces the message of convenience and the pairing of both brands in a celebratory context. - 00:13–00:15 A close-up of a Poppi can with a birthday candle, emphasizing the celebratory theme. This visual connects Poppi with special occasions and birthdays, adding a playful touch.

# Ad summary This is a short video ad featuring two young women. The ad includes music and a number of stylized jump cuts that show the women posing in the street. The ad features two young women. They are standing in the street, and the ad includes text effects. # Brand positioning The brand presented in the ad is not explicitly mentioned. However, the ad promotes a tone of friendship, playfulness, and confidence. The ad targets a younger, Gen Z/Millennial demographic by featuring hip young women, trending audio, and modern clothing styles. # Product The product being advertised is not explicitly stated but implied by the visual of women posing in trendy outfits in a public space. The implicit product is clothing. The ad focuses on visual presentation and aesthetic over detailed product descriptions, suggesting the brand prioritizes style and appeal. # Visual style The ad is visually energetic and playful, with jump cuts and bright, natural lighting. The editing style is quick and modern, typical of UGC content found on platforms like TikTok or Reels. The fast-paced editing, with cuts timed to the music, adds to the ad's dynamic feel, making it feel like a social media post. # Hooks Spoken: 00:00–00:02: One, two, one, two, three. Visual: 00:00–00:03: Overhead shot of two young women sitting close together on a step in the street. The woman on the left has blonde hair and is wearing a black bodysuit and black boots. The woman on the right has dark hair and is wearing a white top, a red jacket, and red shorts, with black boots. A small portion of a car is shown on the left of the frame. There are shadows from the sun. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video follows two young women, making the viewer feel as if the point of view is from customers of the brand. # Storyline - 00:00–00:03 Two young women are sitting close together on a step in the street, in daylight. - 00:03–00:06 00:03–00:06: The perspective shifts and the women walk down some stairs together. They are holding hands and smiling at each other, implying a strong bond and shared enjoyment. - 00:06–00:10 00:06–00:10: The women are holding up a phone together to take a selfie while making kissy faces. Then they pose together in the street, suggesting fun and carefreeness.

# Ad summary This ad promotes a free email list course. The ad features a woman dancing in front of an orange backdrop. Text overlays highlight that the course is normally $97 but is currently free for a limited time. # Brand positioning This brand is presented as an expert in email list building, offering a normally paid course for free. The brand aims to occupy a space in the consumer's mind as an accessible and generous resource for digital marketing education. The brand aligns with a tone of excitement and urgency, encouraging immediate action. The brand positioning is functional, focusing on the practical skills taught in the course, while also creating an emotional appeal by offering it for free. # Product The product is a $97 email list course that is being offered for free for a limited time. The course is designed to teach individuals how to build an email list. The ad emphasizes the limited-time nature of the offer, creating a sense of urgency. The course is presented as a valuable resource, addressing the purchase barrier by making it temporarily free. # Visual style The ad has a simple, clean aesthetic with a focus on the subject and text overlays. The production quality appears to be mid-range, with a studio-like setup but a casual feel. The editing style is static shots with text overlays. The pacing is slow and consistent. # Hooks Text overlay: 00:00–00:09: My $97 Email List Course? / 00:02–00:09: Yours FREE... Visual: 00:00–00:03: A woman with blonde hair, wearing a red dress, is dancing barefoot in front of a solid orange backdrop. A black light reflector is visible on the left side of the frame. The camera is stationary. Text overlay: "My $97 Email List Course? Yours FREE..." # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the viewer may be struggling to build an email list, which is a common challenge for businesses and marketers. The ad addresses this by offering a free course to help them overcome this challenge. # Value propositions - Get a $97 email list course for free - Limited-time offer # Benefits - Free access to a normally paid course - Learn how to build an email list # Features - Email list course # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, promoting their course and offer. # Storyline - 00:00–00:03 The ad opens with a woman dancing in front of an orange backdrop, immediately grabbing attention. - 00:00–00:03 Text overlays appear, questioning the value of the email list course and then revealing it's free, creating intrigue and excitement. - 00:03–00:09 The text overlay changes to emphasize that the free offer is not for long, adding a sense of urgency and encouraging immediate action.

# Ad summary This ad presents Ancient Nutrition's Creatine + Collagen supplement powder as a flexible addition to one's diet, demonstrating multiple ways to use the product. # Brand positioning Ancient Nutrition is presented as a modern health and wellness brand that aims to simplify a consumer's daily health practices. The brand aligns itself with the values of flexibility and convenience, as demonstrated by its encouragement of customers to incorporate their creatine and collagen powder into any part of their daily routine via any means necessary. It pushes against the perception of the category, where consumers are expected to rigidly follow a specific daily health regimen to reap the benefits of the supplement, emphasizing a more easygoing alternative. # Product Ancient Nutrition's Creatine + Collagen is a dietary supplement powder. This product can be mixed into juice, smoothies, water, yogurt, or overnight oats. It is intended to be a supplement to the user's daily routine and can be enjoyed any time of the day. The product is positioned as beneficial both before or after a workout, and addresses the purchase barrier of believing that supplements need to be strictly implemented to be effective. # Visual style The ad presents a hybrid aesthetic, beginning with a retro aesthetic to garner curiosity, then transitioning to a clean and bright aesthetic that emphasizes the ease of product implementation. The editing style contains many quick cuts in the center, then reverts to static shots. There is no music, so there is no music sync. The overall presentation is clean. # Hooks Spoken: Female 1: Are you using Creatine plus Collagen the right way? Text overlay: Creatine + Collagen / the right way? Visual: 00:00–00:03 A woman with blond hair wearing a white blouse over a dark gray shirt is sitting at a brown wooden table outside surrounded by greenery in the background. She is sitting in front of an open notebook and is stirring a white powder into a white container. To her right is a silver cylindrical container and a roll of tape. The shot is framed as if being recorded on a vintage handheld camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad is responding to the frustration of believing there's only one way to use the product. As said in the ad, “Are you using Creatine plus Collagen the right way?” This suggests that users may be unsure of how to properly incorporate the supplement into their diet. # Value propositions - This product simplifies the user's health regimen. # Benefits - Mix with juice, smoothies, water, yogurt, or overnight oats. - Perfect before or after a workout. - Enjoy it any time of the day. # Features - Creatine + Collagen - Unflavored # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is voiced by the brand representative. # Storyline - 00:00–00:04 The ad opens with a woman preparing the product and stirring it into a white jar with a spoon. - 00:04–00:10 The ad subverts expectations by implying that there is no right way to use the product, signaling that it can be mixed into smoothies, water, yogurt, or overnight oats. - 00:10–00:16 The woman states it is perfect before or after a workout, and can be enjoyed anytime of the day. She holds up the product as an example.

# Ad summary This ad features a woman spending time at home doing a variety of activities. The ad poses the question of "Why are you always at home?" The response is because her home is great, because she furnished it with DROOL products. # Brand positioning DROOL is a homewares brand that inspires people to stay home. They position themselves as a brand that is proud to create a space that people love so much that they never want to leave. They want consumers to value their home space and prioritize making it a place they truly enjoy spending time. # Product DROOL is a home furnishing brand with a wide variety of furniture, home decor, and other homewares. In this ad, a large, modular, corduroy couch is featured prominently. It is displayed being used for many different activities, including lounging, reading, working, and taking photos. It is shown to be versatile and comfortable. # Visual style This ad has a UGC style visual feel, but has a relatively clean and polished execution. The editing style is simple, and the cuts are timed with the music. The colors are natural. The pacing is moderate. # Hooks Spoken: 00:00–00:08 Why are you always at home? Text overlay: 00:00–00:08 "why are you always at home?" Visual: 00:00–00:02 The camera is positioned far away, capturing the full couch and most of the room. A woman is lying on a large grey corduroy couch. She is wearing a matching maroon set and holding a phone. Behind the couch are three large framed posters. The room has wood floors and white walls. There is a large plant to the right of the couch and a glass coffee table. / 00:02–00:04 The woman is now sitting up on the couch, reading a book. / 00:04–00:06 The woman is standing on the couch, taking a photo with her phone. / 00:06–00:08 The woman is sitting on the couch talking on the phone. # Funnel stage Top of funnel (Awareness) # Pain points The feeling that one's home is not a place they want to spend much time. # Value propositions - You'll want to stay home because your home is great. # Benefits - A comfortable and versatile piece of furniture that can be used for many activities. - The brand encourages spending more time at home. # Features - Large, modular couch - Corduroy fabric # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is shot from the point of view of a customer who uses the product. # Storyline - 00:00–00:08 00:00–00:08 A woman is lounging on a couch and the text overlay reads, "why are you always at home?" The woman gets up and proceeds to use the couch for a variety of activities, including taking photos, reading, and taking a phone call. - 00:08–00:10 00:08–00:10 The text overlay reads, "Because my home is great". The next text overlay is the brand's name, DROOL.

# Ad summary A blonde woman shares that she has been going through perimenopause and has seen an increase in her energy levels due to focusing on her nutrition. She holds up a package of Grüns gummies and says she is grateful for the woman who recommended them to her, because they're full of nutrients that support this phase of life. # Brand positioning Grüns is presented as a nutritional supplement brand focused on providing essential nutrients through gummy vitamins to support different stages of life. The brand aims to position itself as a convenient and tasty way to address nutritional needs, particularly for women experiencing perimenopause. The brand embraces a fun and energetic tone, contrasting with the often serious and clinical nature of health supplements. It focuses on functional benefits like increased energy levels, appealing to those seeking practical solutions for their health concerns and aligning with a lifestyle that values proactive self-care. # Product Grüns is a gummy vitamin supplement, presented here as a product designed to support women going through perimenopause. The gummies are full of nutrients that truly support this phase of life and are recommended to the user by another woman, which is why the woman in the video states she is grateful. The gummies are packaged in a bright green bag with a cartoon bear on the front. The ad is telling viewers that this product is worth trying because it provides a convenient and enjoyable way to get essential nutrients needed during perimenopause and help increase energy levels. # Visual style The ad has a polished UGC feel with bright, natural lighting. The editing is smooth and the pacing is upbeat, with visuals synced to the music beat. The production quality suggests a hybrid approach, balancing authenticity with professional touches, to appeal to a social media audience. # Hooks Spoken: 00:00–00:09: I'm going through perimenopause, and focusing on my nutrition has made such a difference in my energy levels. grateful to the woman who recommended these gummies, they're full of nutrients that truly support this phase of life Text overlay: I'm going through perimenopause, and focusing on my nutrition has made such a difference in my energy levels. grateful to the woman who recommended these gummies, they're full of nutrients that truly support this phase of life Visual: 00:00–00:01: A woman with long blonde hair dances energetically in her kitchen, raising her arms and smiling at the camera. She is wearing a long-sleeved white shirt and light wash jeans. The kitchen has black cabinets, a white countertop, and stainless steel appliances. A green bag of "grüns" gummies sits on the counter. / 00:01–00:03: The camera zooms in slightly as the woman points her fingers at the camera and continues to dance. She maintains a cheerful expression and energetic movements. / 00:03–00:06: The woman holds up the green bag of "grüns" gummies, showing it to the camera. She smiles widely and continues to dance with the product in hand. / 00:06–00:09: The woman holds the bag of gummies closer to the camera, emphasizing the product. She points to the product and maintains a joyful expression. # Funnel stage Consideration # Pain points The pain point is the struggle with decreased energy levels and the need for nutritional support during perimenopause. The woman states, "I'm going through perimenopause, and focusing on my nutrition has made such a difference in my energy levels," highlighting the struggle with low energy during this phase of life. # Value propositions - The gummies are full of nutrients, offering a simple, enjoyable way to support women’s health during perimenopause. - Addressing specific nutritional needs in a convenient gummy format. # Benefits - Focusing on my nutrition has made such a difference in my energy levels. - Truly support this phase of life # Features - Full of nutrients # Call to action None used. # Social proof - "grateful to the woman who recommended these gummies" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a woman sharing her positive experience with the product. # Storyline - 00:00–00:02 A woman dances in her kitchen, holding up a package of green gummies. - 00:02–00:09 She smiles, points to the product, and gestures with enthusiasm.

# Ad summary The ad depicts a person acting as though she is waking up in a past time after watching the television show Outlander. The ad promotes a lamp that gradually brightens to help the user wake up more gently. # Brand positioning The brand is presented as a provider of sleep and wake-up solutions, with a focus on improving the user's sleep experience. The product is a wake-up light designed to simulate a natural sunrise, which can help the user feel more refreshed and energized in the morning. The brand is associated with a lifestyle of wellness and self-care. # Product The product featured in the ad is a wake-up light that gradually brightens to simulate a natural sunrise. The lamp is shown sitting on a bedside table. Its primary function is to help the user wake up more gently and naturally, which can improve their mood and energy levels in the morning. The lamp gradually increases in brightness. The product is for people who want to improve their sleep quality and wake up feeling more refreshed and energized. The lamp features a sleek, modern design that is meant to be visually appealing and fit seamlessly into any bedroom decor. # Visual style The ad has a UGC aesthetic with static shots. The production quality is good, with natural lighting and a focus on creating a relatable, cozy vibe. The pacing is slow and steady, with cuts timed to the music. The overall effect is casual and approachable, designed to appeal to a younger audience. The video is meant to look like a day in the life of the customer. # Hooks Spoken: 00:00–00:17 [Singing] Give me a song of a lass that is gone. Say, could that lass be I? Text overlay: 00:00–00:03 day 1 of waking up after watching Outlander 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Visual: 00:00–00:03 The shot is medium framed and stationary in a bedroom. A young, light-skinned woman with blonde hair is waking up in bed. She is wearing a light blue tank top and light blue sweatpants. The bed has white floral sheets and a grey upholstered headboard. There is a white nightstand next to the bed with a lamp, books, and a picture frame on it. The walls are painted a light grey color and there are two framed pictures hanging on the wall. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that waking up can be a jarring and unpleasant experience, especially after being engrossed in a television show like Outlander. "Day 1 of waking up after watching Outlander." # Value propositions - Improved sleep quality: The wake-up lamp helps users wake up more gently, which can improve their overall sleep quality. - Refreshed and energized mornings: By simulating a natural sunrise, the lamp can help users feel more refreshed and energized when they wake up. # Benefits - Helps the user wake up more gently and naturally - Can improve mood and energy levels in the morning # Features - Wake-up lamp that gradually brightens to simulate a natural sunrise # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a customer who is enjoying the benefits of using the wake-up lamp. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with text overlay "day 1 of waking up after watching Outlander" as the woman in the bed stretches her arms. This is meant to imply that she is waking up like someone from the Outlander television show, which is set in the past. This helps establish a cultural connection with viewers familiar with the show. - 00:03–00:04 00:03–00:04 Text overlay displays "day 2 of waking up after watching Outlander". A hand taps the wake up lamp. This suggests that she is now using the wake up lamp and that it is helping her transition into the day more gently. - 00:04–00:07 00:04–00:07 Text overlay displays "day 3 of waking up after watching Outlander" as she sits in bed and reaches to tap the lamp again. This continues to show the integration of the wake-up lamp into her daily routine. - 00:07–00:09 00:07–00:09 Text overlay displays "day 4 of waking up after watching Outlander". - 00:09–00:17 00:09–00:17 Text overlay displays "day 5 of waking up after watching Outlander" as she dramatically presents the wake up lamp and hugs the other person in the bed. This is meant to suggest that she likes the lamp and how it feels to wake up now.

# Ad summary A woman shares her experience using Obvi Collagenic Burn Elite to boost metabolism, curve cravings, and support healthy skin. She highlights the product's key ingredients and the current buy-one-get-one-free offer. # Brand positioning Obvi is presented as a brand that offers solutions for individuals struggling with weight management and overall well-being. The brand positions itself as a provider of products that work with the body, not against it, to help users achieve visible results without extreme measures. Obvi aims to occupy a space in the consumer's mind as a brand that understands the challenges of maintaining a healthy lifestyle and offers effective, easy-to-use solutions. The brand promotes a lifestyle of balance and self-care, emphasizing the importance of working with one's body rather than fighting against it. Obvi pushes against the norm of restrictive diets and intense exercise routines, instead offering a simple, sustainable approach to weight management and healthy skin. # Product Obvi Collagenic Burn Elite is a supplement designed to boost metabolism, curve cravings, and support healthy skin. It contains a blend of collagen, MCT oil, and green tea extract. The product is for individuals who are experiencing a slowing metabolism, constant cravings for sweets and junk food, and exhaustion despite getting enough sleep. It addresses the frustration of dieting and exercising without seeing results, offering a solution that works with the body to achieve visible progress. The product comes in capsule form, with a recommended dosage of two capsules a day. It promises no jitters or insane restrictions, just progress that can be felt. # Visual style The ad has a UGC feel, with a simple background and natural lighting. The editing style consists of static shots with minimal transitions. The production quality is casual, supporting the tone of a personal recommendation. The pacing is consistent, with the focus on the speaker's delivery. # Hooks Spoken: 00:00–00:06 If you started to notice your kangaroo pouch and you're always craving sweets and junk food and you feel exhausted, no matter how much you sleep, Text overlay: 00:00–00:06 Natures zempic / 00:00–00:02 If you started to notice your kangaroo pouch / 00:02–00:04 and you're always craving sweets and junk food / 00:04–00:06 and you feel exhausted, no matter how much you sleep, Visual: 00:00–00:06 A woman with curly brown hair, wearing a bright pink sweater, stands in front of a white wall with a light switch. She holds a white jar with pink accents, speaking directly to the camera with an expressive face. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of struggling with weight management despite dieting and exercising. "And no matter how much you diet or exercise, it feels like nothing works." # Value propositions - Boost metabolism, curve cravings and support healthy skin all in one formula. - Designed to work with your body and not against it so you can actually start seeing results. - Just take two capsules a day and let its do its job. - No jitters no insane restrictions. Just progress I can actually feel. # Benefits - Helps boost metabolism - Curve cravings - Support healthy skin # Features - Collagen - MCT Oil - Green Tea Extract # Call to action BUY ONE, GET ONE FREE # Social proof - "I felt the difference fast" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:06 00:00–00:06 The creator introduces the problem of having a "kangaroo pouch," craving sweets and junk food, and feeling exhausted despite getting enough sleep. - 00:06–00:14 00:06–00:14 She explains that the issue isn't just a slowing metabolism but the body fighting against you, making dieting and exercise feel ineffective. - 00:14–00:19 00:14–00:19 The creator introduces Obvi Collagenic Burn Elite as the solution that helped her feel a difference fast. - 00:20–00:28 00:20–00:28 She highlights the key ingredients—collagen, MCT oil, and green tea extract—and their benefits: boosting metabolism, curbing cravings, and supporting healthy skin. - 00:28–00:32 00:28–00:32 The creator emphasizes that the product is designed to work with the body, not against it, to help users see results. - 00:33–00:37 00:33–00:37 She explains the simple usage: taking two capsules a day and letting the product do its job. - 00:37–00:41 00:37–00:41 The creator highlights the benefits of the product, such as no jitters or insane restrictions, just progress that can be felt. - 00:41–00:51 00:41–00:51 She introduces the current buy-one-get-one-free offer, emphasizing its rarity and the product's frequent restocking due to high demand.

# Ad summary This ad features a woman with gold and diamond earrings. The text on the screen jokes about buying new earrings for a low-maintenance woman who wears the same earrings every day. # Brand positioning This ad does not explicitly mention the brand. It aligns with a lifestyle that values effortless style and relatable humor, positioning itself within the broader market by acknowledging and celebrating the quirks of everyday life. # Product The ad features gold hoop earrings. The woman in the video is wearing one gold hoop and one gold hoop with diamond links. These earrings are for women who like jewelry but prefer a more low-maintenance style. # Visual style The ad has a UGC aesthetic, which supports the relatable tone. The editing style involves static shots and smooth transitions. The pacing is moderate, following the natural rhythm of the audio. The audio and visual elements are in sync. # Hooks Spoken: 00:00–00:07 when he buys you new earrings but you literally have worn the same ones every day for the past 4 years bc you are a low maintenance girlie [sarcastic] Text overlay: 00:00–00:07 when he buys you new earrings but you literally have worn the same ones every day for the past 4 years bc you are a low maintenance girlie 😩 Visual: 00:00–00:07: The shot features a woman in the foreground, partially covering her mouth with her hand. She has blonde hair pulled back, fair skin, light pink blush, and pink lip gloss. She is wearing small, gold hoop earrings, and a gray, zip-up sweatshirt. The background is out of focus, but it appears to be inside a house with a light fixture on the ceiling. # Funnel stage Top of funnel (Awareness) # Pain points The ad taps into the pain point of feeling misunderstood or stereotyped when others misinterpret your preferences. # Value propositions - Stylish jewelry for the low-maintenance woman # Benefits - Not explicitly stated # Features - Gold hoop earrings - Diamond link earrings # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer. # Storyline - 00:00–00:07 The video begins with a close-up of a woman's face as she looks at the camera with a slight smile.

# Ad summary This ad suggests that small business owners have built the foundation for success but need alignment to achieve revenue consistency. It promotes the Revenue Consistency Formula live event to help owners get the revenue they deserve. # Brand positioning This brand is presented as a guide for small business owners, helping them achieve revenue consistency. The ad emphasizes that business owners have already laid the necessary groundwork but need alignment. The brand aligns with values of empowerment, growth, and success, with a functional focus on providing practical solutions for revenue generation. The brand challenges the notion that struggling businesses are inherently broken, instead positioning alignment as the key to unlocking their potential. # Product The product being advertised is the Revenue Consistency Formula live event, designed to help business owners align their efforts and achieve consistent revenue. The ad addresses the pain point of misalignment, suggesting that many business owners have the necessary pieces in place but struggle to bring them together effectively. The event is presented as the solution to this problem, offering a roadmap for aligning business components and achieving the desired revenue outcomes. # Visual style The ad has a polished commercial aesthetic, with a focus on clear visuals and professional presentation. The editing style consists of static shots with smooth transitions. The pacing is consistent, with slow, deliberate movements. The audio and visual elements are synchronized, with text overlays appearing in sync with the music. # Hooks Spoken: 00:00–00:03 Your business isn't broken. It's misaligned. Text overlay: 00:00–00:03 Your business isn't broken. / 00:01–00:03 It's misaligned. Visual: 00:00–00:02 A woman with long, dark hair wearing a black business suit and heels walks across a crosswalk toward the right side of the frame. She carries a small purse in her left hand. The background features tall buildings, trees with autumn foliage, and a clear blue sky. A black car drives by. / 00:02–00:03 The woman walks toward the camera, smiling confidently. Her hair blows slightly in the wind. The background remains the same, with the city skyline visible. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is that business owners have built the foundation of their business, but the pieces are "pulling in different directions." # Value propositions - The Revenue Consistency Formula # Benefits - Save Your LIVE Seat # Call to action Save Your LIVE Seat # Social proof - None used. # Point of view - Brand 100% – The brand's perspective is conveyed through on-screen text presenting the Revenue Consistency Formula. # Storyline - 00:00–00:02 00:00–00:02 A woman in a business suit walks confidently across a crosswalk in a city. - 00:02–00:05 00:02–00:05 The woman walks toward the camera, smiling as she approaches. - 00:05–00:11 00:05–00:11 The woman continues walking as on-screen text promotes the Revenue Consistency Formula live event and the chance to save your live seat.

# Ad summary This ad showcases colorful Anthropologie handbags to inspire people to want to buy a new bag. # Brand positioning Anthropologie is presented as a store that offers a wide range of unique and colorful handbags that add a sense of fun to an outfit. The brand aims to occupy a space in the consumer's mind as a retailer that offers unique pieces for an individual's style. The values, tone, and lifestyle the brand align with are aligned with providing fun, unique, and aesthetically pleasing products. # Product The product featured in the ad is a selection of colorful, patterned handbags from Anthropologie. These handbags come in various designs, including a clear bag with blue water and colorful bead details, a pink bag with a strawberry pattern, a green bag with a banana print, a pink bag with a teddy bear print, and a green bag with a checkered pattern and red cherries. The bags are designed to be eye-catching and add a playful element to any outfit. The ad highlights the unique and fun designs of each bag, suggesting that they are worth trying or buying to add a pop of color and personality to one's wardrobe. # Visual style The ad has a clean and bright aesthetic with a focus on showcasing the products in a visually appealing way. The editing is simple, with static shots and smooth transitions. The production quality is polished. # Hooks Text overlay: 00:00–00:04 i have nothing to wear / 00:00–00:04 also me: / 00:00–00:04 ANTHROPOLOGIE Visual: 00:00–00:04: The shot is from a slightly elevated angle, capturing a white bed with a green headboard. There are two decorative pillows, one with a pink and brown floral pattern. A hand drops a clear blue bag onto the bed. The text overlay reads "i have nothing to wear" also me:. The Anthropologie logo is displayed in white in the center of the shot. Additional bags are placed on the bed in a scattered fashion. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the feeling of having "nothing to wear," which the ad addresses by showcasing a variety of handbag options to complete an outfit. # Value propositions - Adds a unique touch to any outfit # Benefits - Adds a unique touch to your outfit. - A wide range of options. # Features - Colorful bags - Different designs # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand's official voice showcases products with a clear display. # Storyline - 00:00–00:04 The ad opens with a text overlay that reads, "i have nothing to wear" also me:. This sets the stage for showcasing a variety of handbags. - 00:00–00:04 The camera zooms in on a white bed with a green headboard as colorful Anthropologie bags are dropped onto the bed one by one, displaying a range of options available.

# Ad summary The ad is for Magic Mind, an herbal shot that promotes focus and calm energy. It follows a woman who is looking for a 'pick me up' and runs into Whole Foods to find the Magic Mind shot. After taking the shot in her car, she feels much better and explains to the audience that she uses the shot for focus and calm clarity. # Brand positioning Magic Mind is positioned as a modern, accessible aid for those seeking mental clarity and sustained calm energy throughout their busy days. The brand emphasizes natural ingredients and a healthy lifestyle, contrasting with the 'weird, jittery energy' of conventional energy drinks. Its availability in mainstream stores like Whole Foods, EGB, and Sprouts suggests a strategic push for broad market appeal, while its integration into the user's routine for over two years underscores its reliability and long-term value. By offering a convenient 'ditch lunch' solution in a compact shot format, Magic Mind aligns with a consumer base valuing efficiency and wellness. # Product Magic Mind is a 2 fl. oz. herbal supplement designed as a 'Mental Performance Shot'. It aims to deliver a sharper mind, calm energy, and stress management through a blend of ingredients. Marketed towards busy individuals needing a quick pick-me-up, Magic Mind offers a convenient alternative to a full lunch. Its key selling points include enhancing focus without the jitteriness associated with traditional energy drinks. The ad highlights that it is 'slightly sweet' and widely available in stores like Whole Foods, EGB, and Sprouts, making it easily accessible for on-the-go consumption. # Visual style The ad features a casual, UGC-style aesthetic with a mix of static and quick cuts. The production quality is simple. The visual style involves handheld camera movements and real-world settings, such as a car and a Whole Foods store. The pacing is moderate, with cuts timed to some of the speaker's words. # Hooks Spoken: 00:00–00:09 Female 1: I desperately need a little pick me up, a little mental clarity, and some calm energy. Visual: 00:00–00:10 The shot is in selfie-style, from inside the car. Female 1, with long brown hair, is wearing square glasses, a black shirt, and a gold necklace. She is speaking and gesturing to the camera. Her background is the black interior of her car with a glimpse of trees and buildings outside the front windshield. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the need for a quick and effective mental and energy boost during a busy day. The ad language communicates this by saying 'I desperately need a little pick me up, a little mental clarity, and some calm energy'. # Value propositions - Ditches lunch # Benefits - Sharper mind - Calm energy - Manage stress # Features - Herbal supplement # Call to action None used. # Social proof - "Magic Mind is already the number one shot in places like EGB and Sprouts" – Female 1 (Customer) # Point of view - Customer 100% – The ad is shot from the customer's perspective as she is sharing her experience with the product. # Storyline - 00:00–00:10 00:00–00:10 A woman in her car states she is in need of a mental clarity pick me up. - 00:10–00:12 00:10–00:12 The woman arrives at a Whole Foods. - 00:12–00:17 00:12–00:17 The woman is walking through the isles in Whole Foods. She finds and grabs the Magic Mind product. - 00:17–00:28 00:17–00:28 The woman is back in her car showing the Magic Mind shot. She opens and takes the shot. - 00:28–00:34 00:28–00:34 The woman is feeling much better after taking the shot. - 00:35–00:44 00:35–00:44 The woman explains how she can run into Whole Foods and grab the Magic Mind shot anytime she needs it. She also lets us know that Magic Mind is the number one shot in places like EGB and Sprouts. - 00:45–00:59 00:45–00:59 The woman explains how she has been drinking Magic Mind for two years and that she drinks it for focus. She says the energy she gets is calm clarity, not weird or jittery energy.

# Ad summary This ad promotes Starbucks Rewards. It features a woman reacting positively to earning a free drink through the rewards program. The ad ends with a call to action to join Starbucks Rewards and start earning. # Brand positioning Starbucks is presented as a brand that rewards its loyal customers. The ad focuses on the Starbucks Rewards program, highlighting the benefit of earning free drinks. The brand aligns with a lifestyle of enjoying coffee and treats, with a focus on customer appreciation and incentives. The brand positioning is functional, emphasizing the tangible reward of free drinks through its loyalty program. # Product The featured product is the Starbucks Rewards program, which allows customers to earn points towards free drinks and other rewards. The program is for anyone who frequents Starbucks and wants to be rewarded for their loyalty. The ad highlights the USP of earning a free drink, addressing the purchase barrier of cost by offering a way to get items for free. The ad shows the use occasion of enjoying a Starbucks drink and the benefit of earning rewards for doing so. The ad encourages viewers to join Starbucks Rewards and start earning. # Visual style The ad has a bright and cheerful aesthetic, with a focus on the customer's positive reaction. The editing is simple, with static shots and clear text overlays. The production quality is polished, giving it a commercial feel. The pacing is consistent, with cuts timed to the upbeat music. # Hooks Spoken: 00:00–00:04: [UPBEAT MUSIC] Text overlay: 00:00–00:04: How life feels when.... Visual: 00:00–00:03: A woman with long, dark, wavy hair, wearing a light green sweater and jeans, stands inside a Starbucks. She holds a Starbucks cup with whipped cream in both hands. She makes exaggerated expressions, alternating between wide-eyed surprise and a big smile. The background shows a window with a view of an outdoor area with green umbrellas and tables. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the cost of Starbucks drinks can be a barrier, which the rewards program addresses by offering a way to earn free drinks. # Value propositions - Join Starbucks Rewards and start earning # Benefits - Earn a free drink # Features - Starbucks Rewards program # Call to action Join Starbucks® Rewards and start earning # Point of view - Customer 100% – The ad is told from the perspective of a customer who is excited about earning a free drink through Starbucks Rewards. # Storyline - 00:00–00:07 A woman holds a Starbucks drink with whipped cream and makes exaggerated happy faces. - 00:04–00:07 The text overlay "You earn a free drink" appears, explaining the reason for her excitement. - 00:07–00:11 A Starbucks cup with whipped cream is shown against a green background. - 00:08–00:11 The text overlay "Join Starbucks® Rewards and start earning" appears, encouraging viewers to sign up for the rewards program.

# Ad summary A woman in a ski suit promotes a SPF stick in the snowy mountains. # Brand positioning The brand Halfdays is presented as a provider of outdoor apparel. Their primary positioning is to promote functional fashion for outdoor activities. Their clothing line is designed to be both practical and stylish for people who enjoy outdoor adventures. The brand presents a lifestyle that embraces both the beauty of nature and the comfort of well-designed active wear. # Product The product featured in the ad is an SPF stick. This is a portable sun protection solution for on-the-go use. It is designed for application in environments with high sun exposure, such as snowy, mountainous regions. The product is packaged in a small, twist-up stick, for easy, hands-free application. The SPF stick provides a convenient solution for sun protection in conditions where traditional sunscreen application may be impractical. # Visual style The ad has a polished and bright aesthetic, characteristic of UGC content made for social media. The editing style is smooth and the production quality is high, giving it a professional feel, despite the outdoor setting. The visuals are crisp and clear, highlighting the snowy landscape and the subject's appearance. The video is shot in a first-person style, which adds a personal touch and engages viewers directly. # Hooks Spoken: 00:00–00:03: One day someone will tell you to wear SPF in the winter... Text overlay: 00:00–00:03: One day someone will tell you to wear SPF in the winter... Visual: 00:00–00:03: A woman in a light blue ski suit and goggles stands on a snowy ski slope on a sunny day. She holds a beige SPF stick near her face and smiles at the camera, trees covered in snow are behind her and clear blue sky is visible in the background. # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the lack of awareness or consideration people may have about the importance of wearing SPF during the winter. # Value propositions - Easy and convenient on-the-go sun protection for winter conditions # Benefits - Sun protection in winter # Features - SPF stick # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a woman who appears to be a customer using the product. # Storyline - 00:00–00:05 The ad begins with a woman on a ski slope, conveying a message about the importance of wearing SPF in winter and encouraging viewers to listen to such advice. - 00:05–00:08 The woman applies an SPF stick to her face, highlighting the product's ease of use and relevance in winter sports.

# Ad summary A woman creates a short video showcasing outfits from H&M she has put together. # Brand positioning H&M is presented as a fast-fashion brand providing affordable clothing options. The ad shows that the brand aligns with current fashion trends and caters to a younger demographic interested in expressing their personal style through clothing. The brand's positioning is functional, focusing on providing accessible fashion items without emphasizing high-end design or luxury. # Product The ad features outfits from H&M, showcasing various pieces including a beige button-up top with white pants, a green and white flannel with jeans, and a leather jacket paired with a zebra-print skirt and boots. Each outfit is presented as a cohesive look that is both stylish and accessible. The ad highlights the versatility of H&M clothing, demonstrating how different pieces can be combined to create various styles. The ad subtly addresses the purchase barrier of affordability by showcasing that stylish outfits can be created using H&M's accessible price points. # Visual style The ad has a casual, UGC feel, with a natural light setting. The editing is simple, featuring straightforward cuts between different outfits. The pacing is moderate and consistent. The production quality suggests a self-made video, aligning with the authenticity often found in user-generated content. The cuts sync with the music beats. # Hooks Spoken: thank you, it's all H&M Text overlay: "I love your outfit" / thank you, it's all H&M Visual: 00:04–00:06: The woman walks in front of the same door, now wearing a black leather jacket, a black and white zebra print skirt, and black boots. She carries a black purse over her shoulder. The ground is wet, indicating it may have recently rained. The door is set in a stone archway. / 00:06–00:09: The woman is standing in front of the door wearing the black leather jacket, black and white zebra print skirt, and black boots. She smiles and gestures to her outfit. The ground is wet, indicating it may have recently rained. The door is set in a stone archway. # Funnel stage Consideration # Pain points The ad addresses the challenge of finding affordable, stylish outfits that garner positive attention and compliments. # Value propositions - Attainable style: Stylish outfits can be created using H&M's accessible price points. # Benefits - Stylish and affordable fashion - Positive attention and compliments on appearance # Features - Clothing items from H&M - Versatile outfits # Call to action None used. # Social proof - "thank you, it's all H&M" – Female 1 (Customer): The customer is proud to share that her entire outfit is from H&M, implying satisfaction and endorsement of the brand's fashion and affordability. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer showcasing clothing from H&M. # Storyline - 00:00–00:02 The video opens with a woman walking in front of a large door, with text overlay that says "I love your hair". This sets a tone of receiving compliments and positive attention. - 00:02–00:04 The woman walks again, and the text overlay changes to "You smell good". The change in text overlay suggests a range of positive affirmations one might hear while wearing these outfits, moving the narrative from visual to also include olfactory appeal. - 00:04–00:09 The woman walks again, and the text overlay says "I love your outfit" before she stops and says "thank you, it's all H&M". This direct response acknowledges the compliment and reveals that the outfit is all from the advertised brand, H&M.

# Ad summary A dynamic, fast-paced video ad for Topicals' Faded line, utilizing a boxing match narrative and a sports commentator voiceover to introduce and highlight the effectiveness of the Faded serum, cleansing bar, and under-eye patches in combating hyperpigmentation and dark spots. # Brand positioning Topicals is presented as a bold, effective, and innovative skincare brand that challenges traditional norms. It positions itself as a champion ('Faded') in the fight against common skin concerns like hyperpigmentation. The brand aligns with values of strength, confidence, and effectiveness, using a dynamic, 'knockout' tone. The brand identity is strong and competitive, using combat sports metaphors to convey its powerful results. It pushes against traditional, perhaps gentler, skincare marketing by adopting an aggressive, results-driven, and highly stylized approach. The positioning is both functional (effective treatment of hyperpigmentation) and emotional (empowerment, confidence from clear skin). # Product The ad features three products from the 'Faded' line. The Faded Serum is described as the 'O.G.' and a 'serum' that effectively 'treated hyperpigmentation without bleaching or damaging the skin barrier.' It 'knocked people out' in its original form. The Faded Cleansing Bar is presented as quickly becoming 'solid' in the game, effectively 'scrubbed all the opps out.' The Faded Under Eye Patch is named explicitly and described as a 'hook that always landed in the eye area' and a 'bestseller,' implicitly for reducing under-eye bags and dark circles. These products are for anyone experiencing hyperpigmentation, dark spots, and under-eye issues. The ad emphasizes their effectiveness and competitive advantage, promoting them as powerful, 'winning formulas' that deliver rapid, noticeable results without adverse effects like skin bleaching or damage. # Visual style High-energy, polished, and dynamic with a modern, urban aesthetic. The production quality is high, resembling a commercial with a UGC-style commentator overlay. - Editing style: Very fast-paced with frequent, rapid cuts (often every 1-2 seconds) and various transitions including diagonal wipes and split screens. - Production quality: Polished commercial with a hybrid feel due to the persistent 'UGC' style commentator overlay. The boxing gym shots are professionally lit and styled. - Visual motifs: Recurring red color scheme, boxing gym setting, models with 'Faded' patches on their faces, and the persistent lower-left commentator overlay. The 'Faded' products are often highlighted either in hand or through graphics. - Pacing: Extremely fast. Cuts are very frequent, creating an urgent, exciting, and intense rhythm, consistent throughout the ad. - Audio-visual sync: Cuts are timed to the commentator's speech, especially when introducing a new product or emphasizing a point. Text overlays also appear in sync with the audio. # Hooks Spoken: How the f*** does she keep knocking everybody out? / The four time undisputed heavyweight champ, Faded, has done it again. Visual: Medium shot of a Black female model with long, curly dark hair, light brown eyes, and dark skin, wearing a black bralette, red boxing gloves, and pink eye patches. She looks off to the side with a serious, focused expression. In the lower left, a Black male (commentator) in a red durag and beard holds a microphone, looking up at the model. The background is a red brick wall in a boxing gym with framed pictures. The camera is static, slightly angled up at the model. / Medium shot of the same Black female model, now wearing a white sports bra, red boxing gloves, and pink eye patches, looking directly at the camera with a serious, confident expression. The male commentator is in the lower left. Red brick wall background. Static camera. / Full shot of the same Black female model in a white sports bra, pink boxing shorts with 'TITLE' on the waistband, and white boxing gloves, crouching in a boxing ring. Her arms are raised with gloves up. She looks confidently at the camera. The red ring floor and blue/white ropes are visible. The male commentator is in the lower left. Static camera. / Close-up of a dark-skinned arm with red hand wraps, adjusting them. The background is dark and out of focus. Quick cut, handheld feel. / Quick cut to a shirtless Black male with cornrows and boxing gloves, throwing a powerful punch at a black boxing bag in a boxing gym. The background is red brick and dark. / Close-up of the Black female model (from 0:00) with long curly hair and white boxing gloves, throwing a punch towards the camera with a determined expression. The background is red brick. Handheld feel. / High-angle full shot of the Black female model (from 0:00) lying on her back in the red boxing ring, arms outstretched above her head, wearing white boxing gloves, a white sports bra, and pink boxing shorts. She looks directly at the camera with a confident, slightly exhausted expression. The male commentator is in the lower left. Static camera. # Funnel stage Consideration # Pain points The central pain point is hyperpigmentation and dark spots, along with the concern of skin damage from treatments, as explicitly stated by 'effectively treated hyperpigmentation without bleaching or damaging the skin barrier.' The ad also addresses the pain point of under-eye bags, with the testimonial '5 AM SHIFT. 4 HRS OF SLEEP. 0 UNDEREYE BAGS.' # Value propositions - fade dark spots in six hours - effectively treated hyperpigmentation without bleaching or damaging the skin barrier - winning formula - scrubbed all the opps out - 0 under-eye bags # Benefits - Fades dark spots quickly (in six hours). - Effectively treats hyperpigmentation. - Doesn't bleach or damage the skin barrier. - Eliminates skin problems/imperfections ('scrubbed all the opps out'). - Reduces under-eye bags ('0 under-eye bags'). # Features - fade dark spots - treated hyperpigmentation - without bleaching or damaging the skin barrier - scrubbed all the opps out # Call to action you need that? She's gonna clear you. You need that? # Social proof - People started chanting her name, calling her the O.G. # Point of view - External source 90% – The male voiceover acts as a sports commentator, providing a third-party, objective-sounding (though highly enthusiastic) account of the brand and products, using boxing analogies. - Customer 10% – Models are shown using the products or posing as the 'Faded' boxer, representing the ideal customer experiencing the benefits. The commentator also briefly mentions his own use. # Storyline - 00:00–00:01 An interviewer (lower left) asks a rhetorical question about the 'Faded' boxer's dominance, setting a dramatic, competitive tone for the products. - 00:01–00:03 The commentator replies, crowning 'Faded' as the 'four time undisputed heavyweight champ,' immediately personifying the product line as an unbeatable force and building anticipation. - 00:03–00:09 The commentator declares 'The knockout,' reinforcing the boxing theme and hinting at the product's powerful, decisive results, further solidified by a graphic overlay. - 00:09–00:11 The commentator introduces the 'new Faded dark spot patches' and highlights their key benefit of fading dark spots 'in six hours,' presenting the product's rapid efficacy. - 00:11–00:20 The commentator transitions to the brand's history, stating, 'Before we hype this inevitable win, let's look at her fight history: Faded secures her W's with a winning formula,' connecting past successes to current product offerings. - 00:20–00:25 He then details the Faded serum's origin, explaining, 'She first entered the ring as a serum and knocked people out. People started chanting her name, calling her the O.G.,' establishing the serum as the original, highly effective product that gained a strong following and pioneering status. - 00:25–00:30 The commentator elaborates on the serum's functional benefit: 'Because she effectively treated hyperpigmentation without bleaching or damaging the skin barrier—a star was born!' This highlights a key USP: effective treatment without harsh side effects, building the product's reputation. - 00:30–00:35 The narrative introduces the Faded Cleansing Bar, stating it 'Quickly became solid in the game' and 'scrubbed all the opps out,' positioning it as another strong product effectively tackling skin issues. - 00:35–00:46 The commentator brings back the 'under-eye patches,' playfully describing them as 'her signature move, right? And it was a hook that always landed in the eye area. The Faded Under Eye Patch, that's what she named it, was so good that fans was paying to get rocked by my sister...' This highlights the popularity and efficacy of the patches with a boxing pun. - 00:46–00:50 The commentator adds a personal testimonial, admitting, 'Getting rocked was a best seller... I admit, I was one that paid to get rocked,' building trust and relatability by showing even the narrator is a fan. - 00:50–00:59 The commentator announces new additions or continued innovation: 'And they gonna do it again, because she added to her move list. Cuz similar to her signature, they don't slip, umm them jabs always connect. Young Faded packs a punch—you need that?' This reinforces the line's consistent high performance with more boxing metaphors and a direct challenge to the viewer. - 00:59–01:05 The commentator ends with a direct, assertive call to action, challenging the viewer: 'No, cuz the face you making look like you wanted to try her. I have her right here, if you wanna... She's gonna clear you. You need that?' This engages the viewer and emphasizes the product's transformative power in a confident, confrontational tone.

# Ad summary A woman tells "Sandrine" (presumably a friend) that she isn't going to spend her savings to buy coffee, because she has money in her Joko account. She opens the Joko app and shows how much money she has saved. # Brand positioning Joko is presented as a mobile application that allows users to save money. The ad suggests that Joko is a practical solution for managing finances and tracking spending. The brand's positioning is functional, focusing on the simplicity and ease of use of the app in helping users save money without sacrificing small pleasures like buying coffee. # Product The product being advertised is the Joko mobile application, which allows users to save money. The app allows users to accumulate savings. The ad doesn't explicitly state the features or ingredients of the app, but it implies that it helps users save without requiring them to drastically cut back on their spending. # Visual style The ad has a casual, UGC-style aesthetic, consistent with content made for social media. The production quality is basic, without professional lighting or advanced editing. The video relies on a natural, handheld camera style and direct address to create a sense of authenticity. There is an estimated 1 cut per minute. The editing seems timed to the beat of the music. # Hooks Spoken: 00:00–00:06 Female 1: Non Sandrine, c'est pas parce que je kiffe un peu que je crame mon livret A, Text overlay: 00:00–00:06 Non Sandrine, c'est pas parce que je kiffe un peu que je crame mon livret A, (Speech bubble) / 00:00–00:06 j'ai 57€ sur ma cagnotte Joko (Speech bubble) Visual: 00:00–00:06 A woman with fair skin, dark hair pulled back, wearing a black leather jacket and a black shoulder bag stands in front of a coffee shop. She is holding a paper coffee cup. Through the storefront window behind her, text is visible that reads "People can't buy happiness. They lie. Money buys coffee. Coffee makes me happy." # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the need to save money without sacrificing the small joys like buying a cup of coffee. The ad addresses the frustration of having to choose between saving and enjoying small luxuries. # Value propositions - Enables saving money without drastic cutbacks on spending. # Benefits - The app allows users to accumulate savings. # Features - Mobile application that allows users to save money. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – Ad is told from the perspective of a customer using the product. # Storyline - 00:00–00:06 00:00–00:06 The video begins with a woman standing outside a coffee shop, holding a cup of coffee. She is addressing someone named Sandrine, stating that she is not using her savings to buy coffee. This sets up the context for introducing an alternative way to manage her finances. - 00:06–00:12 00:06–00:12 The woman states that she has 57€ on her Joko savings account. She then opens the Joko app on her phone to show how much money she has saved.

# Ad summary This ad showcases a model wearing Iets Frans clothing. The model poses and dances in front of a blue door. The ad is set to a fast-paced, upbeat song. # Brand positioning Iets Frans is presented as a trendy and youthful brand, offering a unique take on casual wear. The brand seems to target a younger demographic that values individuality and comfort. The brand's style is playful and relaxed, with a focus on bold colors and patterns. The brand aims to occupy a space in the consumer's mind as a go-to for expressing personal style through comfortable and eye-catching clothing. # Product The ad features a pink plaid, short-sleeved button-up shirt, a white tank top with a gray trim, and a pair of baggy, maroon sweatpants. The sweatpants have a white logo on the left leg. The outfit is presented as a stylish and comfortable option for everyday wear. The ad highlights the brand's ability to create fashionable looks that are both trendy and relaxed. The product is for anyone who wants to express their individuality through clothing. # Visual style The ad has a casual, UGC-style aesthetic. The editing is simple, with quick cuts between different poses. The production quality is decent, with natural lighting and a focus on showcasing the outfit. The pacing is fast, with cuts timed to the beat of the music. # Hooks Text overlay: 00:00–00:03 iets frans... SS26, get inspired Visual: 00:00–00:02 The model stands in front of a blue door, adjusting her shirt and posing for the camera. She is wearing a pink plaid shirt, a white tank top, and maroon sweatpants. The background is a brick sidewalk. / 00:02–00:03 The model turns to the side and walks away from the camera. The background is a blue door and a brick sidewalk. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Express your individuality through clothing - Fashionable looks that are both trendy and relaxed # Benefits - Stylish - Comfortable - Versatile # Features - Pink plaid shirt - White tank top with gray trim - Maroon sweatpants with white logo # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of someone showcasing their personal style and outfit. # Storyline - 00:00–00:02 00:00–00:02 The model stands in front of a blue door, adjusting her shirt and posing for the camera. The message is to showcase the outfit and its style. - 00:02–00:03 00:02–00:03 The model turns to the side and walks away from the camera. The message is to show the outfit from different angles. - 00:03–00:09 00:03–00:09 The model poses in different positions, showing off the outfit. The message is to highlight the versatility and style of the clothing.

# Ad summary This ad features a compilation of cats exhibiting various behaviors, from playful to relaxed, set to classical music. The ad humorously gauges the cat's 'calmness' on a scale, subtly promoting a product that could potentially influence this behavior. # Brand positioning The brand is presented through user-generated content, aligning with a casual and relatable tone. It positions itself as understanding the nuances of cat behavior, particularly their varying levels of calmness. The brand aims to occupy a space in the consumer's mind as a helpful resource for cat owners, promoting a lifestyle where cats are calm and content. It ignores the norms of highly polished pet product commercials, opting instead for authenticity and humor. The brand positioning is both functional, by implying a solution for cat agitation, and emotional, by tapping into the owner's desire for a peaceful home environment. # Product The product is not explicitly shown or named, but it is implied to be something that can influence a cat's calmness. The ad targets cat owners who experience their cats exhibiting chaotic or restless behavior. The product's USP is its ability to promote calmness in cats, addressing the purchase barrier of skepticism about pet calming products. The ad suggests use occasions when a cat is overly energetic or agitated. The ad tells the viewer that this product is worth trying if they want a calmer, more peaceful cat. # Visual style The ad has a UGC feel, with natural lighting and handheld camera work. The editing style is quick cuts, transitioning between different scenes of the cat. The production quality is casual, supporting the authentic and relatable tone. The pacing is moderate, with cuts timed loosely to the music. # Hooks Text overlay: 00:00–00:08: on a scale of 1 to 'conductor of chaos' how calm is your cat today? Visual: 00:00–00:02: A tan and brown tabby cat sits on a black office chair in a home office setting. The cat is batting at a tablet resting on a wooden desk. The background includes a black bookshelf filled with books and various items. The camera is stationary and slightly angled downward. The lighting is soft and natural. The cat appears playful and curious. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is dealing with a cat that exhibits chaotic or restless behavior. # Value propositions - The ad implies that the product can help cat owners achieve a calmer and more peaceful home environment by promoting calmness in their cats. # Benefits - A calmer, more peaceful cat - A more peaceful home environment # Features - Implied ability to promote calmness in cats # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a cat owner showcasing their cat's behavior in various situations. # Storyline - 00:00–00:02 The ad opens with a cat playfully batting at a tablet. - 00:02–00:03 The scene transitions to the same cat sniffing curiously at a table. - 00:03–00:05 The cat is then shown rolling around on a colorful rug, engaging with a toy. - 00:05–00:06 The cat is seen nestled in a blanket, grooming itself. - 00:06–00:08 The ad concludes with the cat lying calmly on a staircase.