How Jenna Kutcher Advertises on Meta

# Ad summary This ad promotes a free email list course. The ad features a woman dancing in front of an orange backdrop. Text overlays highlight that the course is normally $97 but is currently free for a limited time. # Brand positioning This brand is presented as an expert in email list building, offering a normally paid course for free. The brand aims to occupy a space in the consumer's mind as an accessible and generous resource for digital marketing education. The brand aligns with a tone of excitement and urgency, encouraging immediate action. The brand positioning is functional, focusing on the practical skills taught in the course, while also creating an emotional appeal by offering it for free. # Product The product is a $97 email list course that is being offered for free for a limited time. The course is designed to teach individuals how to build an email list. The ad emphasizes the limited-time nature of the offer, creating a sense of urgency. The course is presented as a valuable resource, addressing the purchase barrier by making it temporarily free. # Visual style The ad has a simple, clean aesthetic with a focus on the subject and text overlays. The production quality appears to be mid-range, with a studio-like setup but a casual feel. The editing style is static shots with text overlays. The pacing is slow and consistent. # Hooks Text overlay: 00:00–00:09: My $97 Email List Course? / 00:02–00:09: Yours FREE... Visual: 00:00–00:03: A woman with blonde hair, wearing a red dress, is dancing barefoot in front of a solid orange backdrop. A black light reflector is visible on the left side of the frame. The camera is stationary. Text overlay: "My $97 Email List Course? Yours FREE..." # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the viewer may be struggling to build an email list, which is a common challenge for businesses and marketers. The ad addresses this by offering a free course to help them overcome this challenge. # Value propositions - Get a $97 email list course for free - Limited-time offer # Benefits - Free access to a normally paid course - Learn how to build an email list # Features - Email list course # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, promoting their course and offer. # Storyline - 00:00–00:03 The ad opens with a woman dancing in front of an orange backdrop, immediately grabbing attention. - 00:00–00:03 Text overlays appear, questioning the value of the email list course and then revealing it's free, creating intrigue and excitement. - 00:03–00:09 The text overlay changes to emphasize that the free offer is not for long, adding a sense of urgency and encouraging immediate action.

# Ad summary This ad is for podcasting growth strategy. It features a female speaker discussing her love for podcasting, because it can be a faceless endeavor. She also likes that people do not have to get caught up in what they look like. # Brand positioning The brand in this ad is presented as one that empowers individuals to create content without the pressure of traditional social media's emphasis on appearance. It values authenticity and freedom, allowing creators to focus on their message rather than their looks. The brand aligns with a lifestyle of flexibility and self-expression, contrasting the norms of polished, visually-driven content creation. It promotes a functional approach by providing a platform where the quality of content matters more than superficial presentation. The brand aims to occupy a space in the consumer's mind as a tool for effortless content creation. The brand positioning is emotional. # Product The product is a platform that enables users to create podcasts. The ad suggests it is for individuals who want to create content without having to show their face or conform to beauty standards. It emphasizes that podcasting allows users to focus on their message without getting caught up in appearances. The ad highlights podcasting as a medium where creators can sit down and speak, grow their brand, and do something meaningful. The ad addresses the barrier of feeling the need to always look presentable or have an aesthetically pleasing environment to create content. The ad sells podcasting as a platform where the quality of content matters more than superficial presentation. # Visual style The ad has a polished aesthetic. There are quick cuts and the transitions are smooth. The production quality is polished. The pacing is quick. # Hooks Spoken: Female 1: If you are someone who struggles to show up and show your face on the internet, Text overlay: If you are someone / who struggles to show up / and show your face / on the internet, Visual: 00:00–00:02: The female speaker is centered in the frame in front of a microphone in her home office. She is wearing a cream sweater and jewelry. She has on makeup and her hair is styled. There is a painting in the background. / 00:02–00:05: The camera pans down to an indoor shot of a chair with a glass of water and a phone on it. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the feeling of always needing to look presentable to create content. # Value propositions - Create content without the pressure to show your face - Can sit down and speak - Podcast can be faceless endeavor # Benefits - Grow my show - Grow my brand - Something super meaningful for myself - Something super meaningful for my audience - Do it all no matter what I was looking like # Features - Can be faceless - Sit down and speak # Call to action Follow for more Podcast growth strategy! # Point of view - Customer 100% – The entire ad is told from the point of view of someone that is suggesting podcasting to the viewers. # Storyline - 00:00–00:18 The female speaker starts by saying if you are someone who struggles to show your face on the internet, this is an amazing medium for you. - 00:18–00:28 The female speaker continues by saying being a mom, the fact that I could sit down and do something super meaningful for myself, for my audience, grow my show, grow my brand through my podcast and I could do it all no matter what I was looking like. - 00:28–00:30 The female speaker adds that was like a breath of fresh air. - 00:30–00:34 The female speaker continues, but I love that podcasting can be this faceless endeavor. - 00:34–00:45 The female speaker concludes, I love that you do not for once, have to get caught up in what things look like, in what you look like. It is such a beautiful thing that you could just sit down and speak.

# Ad summary This ad promotes podcast growth strategies by implying that podcasting can be used to create content and boost sales without feeling like you are “hard selling”. # Brand positioning The brand appears to position itself as a supportive resource for podcasters looking to grow and monetize their platforms. It aims to occupy a space that empowers creators to leverage their podcasts for sales in a way that feels authentic rather than pushy. The brand promotes a value-driven approach, encouraging users to provide value while selling their product. It challenges traditional sales techniques, presenting podcasting as a natural and enjoyable way to connect with potential customers. The brand positioning is emotional (empowerment) and functional (growth strategies). # Product The product being advertised is podcast growth strategies. The ad shows viewers how to promote products through podcasting in a way that doesn't feel like "hard selling." It highlights how podcasting gives you many opportunities to have conversations, do interviews, and create content around what you're selling. The ad acknowledges the barrier of hard selling, and shows how podcasting allows one to create an invitation where potential buyers can either RSVP yes or no to purchasing your product, without pressuring them into buying. The goal is to create content that gives people who are ready for the next step the next step. # Visual style The ad has a hybrid feel, mixing a polished commercial feel with a vlog-like aesthetic. There are both static shots and quick cuts, and the transitions are smooth. The estimated BPM is 120. The cuts are timed to the voiceover lines. The ad appears to be made for Reels or TikTok. # Hooks Spoken: 00:00–00:10 There are so many different ways you can leverage your podcast to speak about your offers without overtly shouting from the rooftops, "Buy from here, this is what I need you to buy." Text overlay: 00:00–00:02 There are so many different ways / 00:02–00:04 you can leverage your podcast to / 00:04–00:06 speak about your offers without / 00:06–00:08 overtly shouting / 00:08–00:09 Buy from here, this is / 00:09–00:10 what I need you to buy. Visual: 00:00–00:01 A woman with blonde hair stands in front of a microphone in what appears to be an apartment. She wears a white sweater and gold hoop earrings. Her hands are raised as she speaks. Behind her is a framed painting on the wall. / 00:01–00:05 The woman sits at a light purple desk with a laptop, books, and microphone on top of it. She smiles at the camera. Behind her is a light purple wall. / 00:05–00:06 A woman with blonde hair stands in front of a microphone in what appears to be an apartment. She wears a white sweater and gold hoop earrings. Her hands are raised as she speaks. Behind her is a framed painting on the wall. / 00:06–00:08 A woman with blonde hair stands in front of a microphone in what appears to be an apartment. She wears a white sweater and gold hoop earrings. Her hands are raised as she speaks. Behind her is a framed painting on the wall. A red megaphone appears on the screen. / 00:08–00:10 A woman with blonde hair stands in front of a microphone in what appears to be an apartment. She wears a white sweater and gold hoop earrings. Her hands are raised as she speaks. Behind her is a framed painting on the wall. A pink megaphone appears on the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that hard selling is a frustrating problem for businesses. # Value propositions - Podcasting can be used as a tool to create content and boost sales without feeling like you are “hard selling.” - Podcasting allows one to create an invitation where potential buyers can either RSVP yes or no to purchasing your product, without pressuring them into buying. - The goal is to create content that gives people who are ready for the next step the next step. # Benefits - Opportunity to have conversations - Opportunity to do interviews - Opportunity to create content around what it is that you're selling # Features - Podcasting # Call to action Follow for more Podcast growth strategy! # Point of view - Brand 100% – The entire ad is delivered as a presentation by the brand spokesperson. # Storyline - 00:00–00:05 The creator begins by stating that there are many ways to leverage a podcast to speak about offers. - 00:05–00:10 She clarifies that the podcast can be used as a tool to promote a business, so long as they aren't overtly shouting from the rooftops for viewers to buy their product. - 00:10–00:19 She pivots to discuss how great podcasting is because of the many opportunities it provides to have conversations, do interviews, and create content around what it is the brand is selling. - 00:19–00:25 The creator states that the beauty of podcasting is that it allows users to sell without feeling like they are "hard selling" - 00:25–00:28 She shares that many people are turned off by hard selling or refuse to do it altogether. - 00:29–00:34 The creator transitions to share that the sales portion of podcasting should be framed as an invitation that potential buyers can RSVP yes or no to. - 00:35–00:44 She closes by stating that the concept doesn't feel icky because it gives people that are ready for the next step the next step, and for those who aren't, they get to enjoy the show and go on with their day.

# Ad summary The ad discusses how spending 1 hour a week on Pinterest can result in millions of views, which in turn will organically drive traffic to the brand's website. The speaker talks about content creation and mentions that the content is optimized by a VA. # Brand positioning The ad presents the brand as an expert in Pinterest strategy. The brand promotes simplicity and effectiveness when it comes to content creation, pushing against the norm of the “churn and burn philosophy.” The ad focuses on the functional benefits of allocating only 1 hour a week to Pinterest to drive organic traffic. The brand aligns with the values of efficiency, strategic thinking, and maximizing results with minimal effort. The brand is positioned for businesses that want to get the most results with one post. # Product The ad promotes a Pinterest strategy that only requires 1 hour a week to implement. The strategy promises to organically drive traffic to a user’s website, generating millions of views with minimal effort. The product is positioned as a time-saving solution for businesses looking to maximize results with a single post. The speaker implies that users don’t even have to use their own time to implement the product, because they can use a virtual assistant (VA) to optimize their content. The ad speaks to the value of long-term thinking, inviting the viewer to think about the longevity of their content beyond the initial publication date. # Visual style The ad's aesthetic is polished and professional. Editing includes quick cuts to action shots with smooth transitions. The production quality is high with consistent lighting and clear audio. The pacing is quick, with about one to two cuts per second, maintaining a consistent rhythm throughout the ad. # Hooks Spoken: Female 1: For most of us, when we create content, we start with this idea, then we create it, we write all the things and do all the extra parts, the hashtags, the location, the geotag, then we publish, then we're back at the very beginning again. Text overlay: when we create content, / we start with this idea, / then we create it, / we write all the things / and do all the extra parts, / the hashtags, / the location, / the geotag, Visual: 00:00–00:01: The camera shows the speaker, a blonde-haired fair-skinned woman in her 30s, wearing a pink sweater. She is positioned in front of a microphone, with her hands up near her chest. In the background is a wall with a framed painting. / 00:01–00:03: The camera focuses on a person’s hands scrolling on a phone. The person is wearing a navy blue top and white pants. The hands are scrolling through an image feed. / 00:03–00:04: A person with brown skin writes in a notepad using a gold pen on a marble table. / 00:04–00:07: The camera shows the speaker, a blonde-haired fair-skinned woman in her 30s, wearing a red sweater. She is positioned in front of a microphone and desktop computer. In the background is a wall with a framed painting. / 00:07–00:08: A blurred person with brown skin types on a laptop keyboard. The person is wearing a white shirt. / 00:08–00:09: A red hashtag floats above a red map pin on a light purple background. / 00:09–00:11: A red map pin and a globe icon float on a light purple background. / 00:11–00:13: The camera shows the speaker, a blonde-haired fair-skinned woman in her 30s, wearing a pink sweater. She is positioned in front of a microphone, with her hands up near her chest. In the background is a wall with a framed painting. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the "churn and burn philosophy" of content creation as a frustrating cycle that content creators often find themselves in. # Value propositions - The #1 way that we organically drive traffic to our website by only using Pinterest for 1 hour a week. - The ability to not spend time on Pinterest by using a virtual assistant. # Benefits - Millions of views - Organically drive traffic to our website # Features - Pinterest strategy - One hour a week on Pinterest # Call to action Follow for more Pinterest strategy! # Point of view - Brand 100% – The speaker represents the voice of the brand delivering education and claims. # Storyline - 00:00–00:10 The speaker is talking directly to the camera in front of a mic. The message is about the content creation process. - 00:08–00:11 Showing a red hashtag, map pin, and world icon on a blue to pink background. This represents the use of hashtags, location and geotags for content creation. - 00:11–00:18 The speaker states it is a rinse and repeat cycle, it's a hamster wheel. This is about the continuous churn and burn of content. - 00:18–00:23 The speaker states we adopted this churn and burn philosophy, whether or not we like it. - 00:24–00:28 Text overlay asks how can I get the most results with this one post? - 00:28–00:37 The speaker talks about how to get the greatest lifespan, greatest results, create something once, and think about it long after it is published. - 00:37–00:41 The speaker introduces the value proposition of spending one hour a week on Pinterest. - 00:41–00:49 The speaker transitions to say it does not have to be the viewer doing Pinterest, but it can be the VA doing it. This message conveys efficiency. - 00:49–00:53 The speaker reiterates the value proposition of spending one hour a week on Pinterest. This implies the results from Pinterest. - 00:53–00:57 A text overlay indicates that Pinterest is the number one way the brand drives traffic to their website. - 00:57–00:59 The ad concludes with a call to action to follow for more Pinterest strategy.

# Ad summary This image ad promotes a free guide for using Pinterest to drive traffic and grow your brand. It highlights the guide's key features and emphasizes that Pinterest has changed, making the guide essential for staying up-to-date. # Brand positioning The brand, Jenna Kutcher, is presented as an expert in Pinterest marketing for business. The ad positions the brand as a provider of valuable, up-to-date strategies for driving traffic and growing a brand using Pinterest. The brand aligns with a modern, business-savvy audience seeking effective digital marketing solutions. It pushes against the idea that old Pinterest strategies still work, emphasizing the need for new approaches. The brand positioning is both functional (providing strategies) and emotional (helping businesses grow and succeed). # Product The product is a free guide designed to help businesses drive traffic and grow their brand using Pinterest. The guide is for business owners and marketers who want to leverage Pinterest effectively. It includes enhanced keyword ranking strategies, updated pin best practices, and new ways to repurpose content. The guide addresses the pain point that Pinterest has changed and old strategies are no longer effective. It offers a solution by providing new and updated strategies to help users stay ahead of the curve and achieve better results on Pinterest. # Visual style The ad has a clean, modern visual style with a focus on showcasing the product (the guide) and its key features. The use of a tablet and printed page gives it a professional and informative feel. The color palette is soft and inviting, with light blue, pink, and purple tones. The overall design is simple and easy to scan, making it effective for capturing attention in a social media feed. # Hooks Headline: The $0 Pinterest Strategy That Drives Traffic for Months! # Funnel stage Top of funnel # Pain points Pinterest isn't the same as it was last year. # Value propositions - The $0 Pinterest Strategy That Drives Traffic for Months! # Benefits - Drives Traffic for Months! # Features - Enhanced Keyword Ranking - Updated Pin Best Practices - New Ways to Repurpose Content - More Focus on Fresh Content # Call to action GET MY FREE GUIDE! # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits to attract potential users. # Storyline - The ad opens by highlighting the core value proposition: a free Pinterest strategy that drives traffic for months. This is told from the brand's perspective, aiming to grab the viewer's attention with the promise of long-term traffic generation without cost. - The ad showcases the guide itself, presented on a tablet screen, and a printed page highlighting key updates. This is from the brand's perspective, visually demonstrating the product and its contents to build credibility and interest. - The ad emphasizes that the guide is different because Pinterest has changed, and it highlights new features included in the guide. This is told from the brand's perspective, addressing a potential objection (old strategies don't work) and reinforcing the value of the guide.

# Ad summary This ad is created by a woman named Jenna who is rating the marketing strategies that are suggested to her on a scale from 1-10. # Brand positioning The brand positioning is not clear in this ad. Jenna is presented as a marketing expert who can rate the ROI from marketing strategies, therefore the brand may be in the marketing business but it is not stated directly. The brand promotes content that marketing tactics should be rated by ROI. # Product There is no specific product in this ad. The expert featured in the ad provides guidance on various marketing strategies, and recommends viewers read the caption to learn more. # Visual style The ad is shot in a natural style with an organized background. The editing style uses basic cuts and zooms. The production quality is clear and high quality. There is a shift from color to black and white at the end of the video. The pacing is moderate. # Hooks Spoken: Hey Jenna, rate these common marketing strategies on a scale of 1 to 10 in terms of best ROI. Text overlay: JENNA / Rate these common / marketing strategies on a scale / of 1 to 10 / best ROI Visual: A mid-shot of a woman with fair skin and medium blonde hair sitting on a couch and facing forward while the camera is angled down at her. She is wearing a red shirt with buttons and some rings on her fingers. Behind her is a cabinet with books and decorations. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points It is not clear which marketing strategies work best for specific platforms, and discovering the platforms with the best ROI is unclear. # Value propositions - A quick, expert-backed, and credible guide to the best marketing strategies. # Benefits - Best ROI # Features - Instagram Reels - Email Newsletters - SEO & Blogging - TikTok - Facebook Ads - Instagram Stories - Webinars - Giveaways - Pinterest - YouTube # Call to action READ THE CAPTION # Point of view - Customer 0% – None used - Brand 100% – The persona presented in the ad conveys official brand positioning, product claims, and demos. - Expert 0% – None used - External source 0% – None used # Storyline - 00:00–00:04 The first person in the video asks Jenna to rate common marketing strategies on a scale of 1-10 based on their return on investment. This is conveyed by text appearing next to the person in the video. This moment begins the ad by setting up the question and framing what it is that the speaker will be answering throughout the course of the video. - 00:05–00:06 The person in the video asks Jenna to rate Instagram reels. Jenna says 4. This moment continues the ad and the theme of what marketing strategies are ranked in terms of ROI. - 00:07–00:08 The person in the video asks Jenna to rate email newsletters. Jenna says 8. This continues the ad and its theme. - 00:08–00:10 The person in the video asks Jenna to rate SEO and blogging. Jenna says 6. This continues the ad and its theme. - 00:11–00:13 The person in the video asks Jenna to rate TikTok. Jenna says 4. This continues the ad and its theme. - 00:13–00:15 The person in the video asks Jenna to rate Facebook ads. Jenna says 8. This continues the ad and its theme. - 00:16–00:17 The person in the video asks Jenna to rate Instagram stories. Jenna says 3. This continues the ad and its theme. - 00:18–00:20 The person in the video asks Jenna to rate webinars. Jenna says 8. This continues the ad and its theme. - 00:20–00:22 The person in the video asks Jenna to rate giveaways. Jenna says 4. This continues the ad and its theme. - 00:22–00:24 The person in the video asks Jenna to rate Pinterest. Jenna says 10. This continues the ad and its theme. - 00:24–00:26 The person in the video asks Jenna to rate Youtube. Jenna says 3. This continues the ad and its theme. - 00:27–00:29 The person in the video asks the audience to read the caption for their favorite strategies. This continues the ad by informing the audience how to discover the brands strategies that they use.

# Ad summary This ad promotes a free guide on how to start a podcast from scratch, emphasizing that your voice is ready, even if you're not. It features a woman with headphones holding a tablet displaying the guide's content. # Brand positioning This brand is positioning itself as an accessible resource for aspiring podcasters, offering guidance and support to those who may feel unprepared or uncertain. The brand is approachable and encouraging, suggesting that anyone can start a podcast regardless of their initial confidence level. This brand is pushing against the idea that one must be an expert or have extensive knowledge to start a podcast. Instead, the brand emphasizes simplicity and ease of use, making podcasting feel attainable for beginners. The brand positioning is primarily emotional, offering encouragement and empowerment to potential creators. # Product The product being advertised is a free guide titled "How to Start a Podcast from Scratch." The guide likely provides step-by-step instructions and tips for individuals who want to create their own podcast but don't know where to begin. The ad copy and visuals suggest that the guide is for beginners or those who feel unsure about their ability to start a podcast. The guide aims to address the barrier of entry by offering a simple and accessible approach to podcasting. # Visual style The ad has a clean, studio-shot aesthetic with a warm color palette. The image is well-lit and features a clear focus on the subject and the product (the guide on the tablet). The typography is simple and legible, contributing to the overall approachable and professional feel. # Hooks Headline: Your voice is ready, even if you're not. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the feeling of being unprepared or inadequate to start a podcast. The line "Your voice is ready, even if you're not" directly counters this sentiment. # Value propositions - "Your voice is ready, even if you're not" promotes self-belief and encourages the viewer to take action. # Benefits - Your voice is ready, even if you're not. # Call to action None used. # Point of view - Brand: Top caption stating "Your voice is ready, even if you're not", to encourage potential podcasters. - Brand: The text "FREE GUIDE How to Start a Podcast from Scratch" is promoting the free guide to start podcasting. # Storyline - The ad opens with the statement "Your voice is ready, even if you're not," intending to reassure potential podcasters that they are capable of starting, regardless of their perceived lack of preparedness. The brand is speaking directly to the audience, encouraging them to overcome their self-doubt and start creating. - The ad then promotes a "FREE GUIDE How to Start a Podcast from Scratch", conveying a sense of ease and accessibility to those who are interested in starting a podcast. The brand is positioning the guide as a helpful resource for beginners.

# Ad summary This ad features a content creator discussing her approach to managing personal finances by investing in various assets during pivotal milestones throughout her life. She emphasizes the importance of making smart financial decisions to achieve long-term stability and success. # Brand positioning The brand promotes financial wisdom and proactive management of personal finances, especially during significant life stages. It encourages customers to take control of their financial futures through strategic investments and smart money decisions. The brand aligns with a lifestyle of empowerment, resilience, and forward-thinking financial planning, pushing against norms of financial complacency by advocating for early and informed investment strategies. The brand positioning is both functional (offering clear investment strategies) and emotional (inspiring confidence and security in financial planning). # Product The content creator in this ad promotes investing in a variety of assets as a way to ensure financial stability and success throughout different stages of life. The ad highlights the importance of financial planning during life events such as buying a used camera at age 23, investing in real estate and stocks by age 30, starting a business at 33, and planning for retirement by 40. These investments are presented as strategic moves to build wealth and secure a comfortable future, with the emphasis on starting early and making informed decisions. The ad emphasizes the benefits of investing in real estate, stocks, and entrepreneurial ventures as viable options for wealth creation and financial independence. # Visual style The ad features a polished UGC aesthetic, blending personal moments with professional settings. The editing includes quick cuts and smooth transitions, maintaining a consistent pace with the background music. The production quality is high, aiming for a relatable yet aspirational tone. Visual motifs include recurring shots of the creator in various environments, synced with the audio narrative. # Hooks Spoken: 00:00–00:02 When you're 23, you'll be scrolling Craigslist and find a used Nikon camera for just $300. Text overlay: 00:00–00:02 When you're 23, you'll be scrolling Craigslist and find a used Nikon camera for just $300. / 00:00–00:02 It's very important you buy that camera. Visual: 00:00–00:02 A woman with blonde hair, wearing a striped shirt and a denim jacket, is holding a black Nikon camera and looking through the lens. She smiles broadly and laughs. The background is a plain, light-colored wall. Text overlay at the bottom of the screen. # Funnel stage Top of funnel (Awareness) # Pain points Uncertainty about financial planning at different life stages. 'When you're 23, you'll be scrolling Craigslist and find a used Nikon camera for just $300. It's very important you buy that camera' suggests not knowing where to start with investments or important purchases. # Value propositions - Strategic investment decisions lead to long-term financial stability. - Early and informed investments build wealth and financial independence. # Benefits - Achieving financial stability - Building wealth - Securing a comfortable future - Enjoying quality time with family # Features - Investing in assets throughout different life stages # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is narrated from the customer's point of view, sharing personal experiences and lessons. # Storyline - 00:00–00:02 00:00–00:02 The creator is speaking to the camera, explaining that at age 23, you'll scroll Craigslist and find a used Nikon camera for $300, emphasizing its importance. This sets the stage for illustrating financial decisions made at different ages, framing them as key investments. The tone is conversational and encouraging. - 00:02–00:04 00:02–00:04 The scene transitions to a well-lit, modern office space, showing a woman walking into an office room. This transition signals a shift in perspective, moving from individual decisions to broader professional environments to illustrate the next phase in the financial journey. - 00:04–00:06 00:04–00:06 The next shot shows a large stadium with big screens, implying a significant public event or conference. This visual builds on the previous scene, highlighting the idea of a broader engagement with financial strategies and opportunities. - 00:06–00:08 00:06–00:08 The scene shifts to a bookstore. Here the creator is signing a book, indicating her authority and success as an entrepreneur. This underscores the idea of investing in oneself and starting a business at 33. - 00:08–00:10 00:08–00:10 The video shows a group of women smiling and cheering, followed by the creator holding the camera, which continues to emphasize community and social support, possibly connected to the business she started. It reinforces the value of shared experiences and collective success. - 00:10–00:14 00:10–00:14 The scene shows the creator in natural settings, such as walking with her daughter and spending time with her partner. This portrays the personal rewards of smart financial planning, such as enjoying quality time with family. The shift creates an emotional connection, contrasting material investments with personal fulfillment.

# Ad summary This ad promotes a free guide on how to grow and serve your email list without being spammy. The ad features a tablet displaying the guide's cover and a glimpse of the guide's content, emphasizing its value and accessibility. # Brand positioning The brand is presented as a resource for individuals looking to grow and manage their email lists effectively and ethically. The brand positions itself as an expert in email marketing, offering guidance that helps users avoid being perceived as 'spammy.' The brand aligns with values of integrity and responsible marketing practices, suggesting a commitment to providing valuable content and building genuine connections with audiences. The brand pushes against the norm of aggressive or intrusive email marketing tactics, instead promoting a more considerate and value-driven approach. # Product The product being advertised is a free guide designed to help users grow and serve their email list. The guide provides '10 Ways' to achieve this goal, focusing on strategies that avoid being perceived as spammy. The guide is presented as a valuable resource for anyone looking to improve their email marketing efforts while maintaining ethical standards. The ad addresses the common concern of sending unwanted or intrusive emails, positioning the guide as a solution to this problem. The guide is accessible and easy to implement, making it an attractive option for users of all skill levels. # Visual style The ad features a clean and modern visual style with a focus on simplicity and clarity. The production quality appears to be highly polished, with professional-looking graphics and typography. The visual motif is a flatlay arrangement of the product and supporting elements, creating a visually appealing composition. The image treatment includes soft lighting and color grading, enhancing the overall aesthetic. The typography is large and bold, ensuring readability and impact. The style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: 10 Ways to Grow & Serve Your Email List # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of being perceived as 'spammy' when trying to grow and serve an email list. The phrase 'WITHOUT BEING SPAMMY!' directly signals this concern. # Value propositions - 10 Ways to Grow & Serve Your Email List WITHOUT BEING SPAMMY! # Benefits - WITHOUT BEING SPAMMY! # Features - 10 Ways to Grow & Serve Your Email List # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its expertise and commitment to ethical email marketing practices. # Storyline - The ad opens by highlighting the core offering: '10 Ways to Grow & Serve Your Email List.' This immediately conveys the intention to provide actionable strategies for email marketing, told from the brand's perspective to grab the viewer's attention. - The ad adds the qualifier 'WITHOUT BEING SPAMMY!' This reinforces the brand's commitment to ethical marketing practices and addresses a common concern among email marketers, told from the brand's perspective to reassure the viewer. - The ad visually presents the guide on a tablet and a glimpse of the guide's content. This provides a tangible representation of the product and showcases its value, told from the brand's perspective to entice the viewer to download the guide. - The ad includes a badge that says 'FREE GUIDE!' This emphasizes the accessibility of the resource and encourages immediate action, told from the brand's perspective to incentivize the viewer to download the guide.

# Ad summary This image ad promotes a free guide on how to grow and serve your email list. It uses a bright, eye-catching design with clear text and a free download CTA. # Brand positioning The brand is presented as a resource for entrepreneurs looking to improve their email marketing strategies. It positions itself as a provider of actionable advice and tools to help businesses grow and better engage with their email lists. The brand's tone is friendly and approachable, aiming to empower users with practical knowledge. It pushes against the norm of complex marketing strategies by offering a simple, free guide. # Product The product being advertised is a free guide titled "10 Ways to Grow and Serve Your Email List." It is designed for individuals or businesses looking to improve their email marketing efforts. The guide provides actionable strategies to grow their email list and better serve their subscribers. The ad addresses the potential barrier of entry by offering the guide for free, making it an accessible resource for anyone looking to enhance their email marketing skills. The guide is presented as a valuable tool that can help users save time and improve their email marketing results. # Visual style The ad has a polished, studio-shot production quality with a bright and cheerful aesthetic. The visual motifs include a clean layout with clear typography and a focus on the product (the free guide). The image treatment involves background removal and color grading to create a cohesive and visually appealing design. The typography is large and bold, making it easy to read and scan. The overall style is designed to be eye-catching and engaging, fitting for an in-feed ad. # Hooks Headline: Stop Wasting Time, Start Serving Your Email List # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of wasting time on ineffective email marketing strategies. "Stop Wasting Time, Start Serving Your Email List" directly calls out this frustration. # Value propositions - Free guide on how to grow and serve your email list # Benefits - Stop wasting time - Start serving your email list # Features - Free guide - 10 Ways to Grow and Serve Your Email List # Call to action FREE DOWNLOAD # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, promoting its free guide and encouraging users to download it. # Storyline - The ad opens with the headline "Stop Wasting Time, Start Serving Your Email List," immediately grabbing the viewer's attention by addressing a common pain point in email marketing. This is told from the brand's perspective, aiming to resonate with users who feel they are not effectively utilizing their email lists. - The ad then introduces the free guide, "10 Ways to Grow and Serve Your Email List," as the solution to this problem. This is presented from the brand's perspective, showcasing the product as a valuable resource. The inclusion of the guide's cover on a tablet provides a visual representation of the product. - The ad concludes with a clear call to action, "FREE DOWNLOAD," encouraging viewers to take the next step and download the guide. This is from the brand's perspective, prompting immediate action and offering a tangible benefit.

# Ad summary This ad features a woman on a treadmill discussing the exhaustion of the current generation of entrepreneurs. She introduces the idea of 'dopamine dressing' as a way to combat burnout and improve mood, showcasing colorful outfits and accessories. The ad promotes the idea that what you wear can impact your mood and productivity, encouraging viewers to try dopamine dressing to feel better. # Brand positioning The brand is presented as a solution to entrepreneurial burnout, positioning itself as a source of energy and positivity through 'dopamine dressing.' It aligns with values of self-care, mood enhancement, and productivity, pushing against the norm of wearing burnout as a badge of honor. The brand aims to occupy a space in the consumer's mind as a fun, emotional, and functional way to improve one's mood and productivity through clothing and accessories. The brand promotes the idea that what you wear can impact your mood and productivity, encouraging viewers to try dopamine dressing to feel better. # Product The ad promotes the concept of 'dopamine dressing,' which involves wearing colorful and vibrant clothing and accessories to boost mood and productivity. The product is aimed at entrepreneurs and individuals experiencing burnout, suggesting that what you wear can impact your mood and productivity. The ad showcases various colorful outfits and accessories, implying that these items can help combat exhaustion and improve overall well-being. The ad addresses the purchase barrier of feeling overwhelmed by suggesting a simple and fun solution to burnout. # Visual style The ad has a UGC feel with simple editing and bright lighting. The production quality is polished but not overly produced, giving it a relatable and authentic tone. The editing style includes quick cuts during the outfit showcase, creating a dynamic and engaging rhythm. The pacing is consistent throughout the ad, with a shift to faster cuts during the outfit showcase. The audio-visual sync is timed to the music beats, enhancing the overall impact. # Hooks Spoken: 00:05–00:11: [Sarcastic] Thanks. We built our businesses in the peak of girlboss culture, scaled with stress, posted like our success depended on it, and wore burnout like a badge of honor. Text overlay: 00:00–00:11 Your generation of entrepreneurs is so exhausted...😂 / 00:05–00:11 Thanks. We built our businesses in the peak of girlboss culture, scaled with stress, posted like our success depended on it, and wore burnout like a badge of honor. Visual: 00:00–00:05: A woman with blonde hair, wearing an orange tank top and black leggings, is walking on a treadmill in a brightly lit room with white walls. The camera is positioned to the side, showing her in profile. Text overlay: 'Your generation of entrepreneurs is so exhausted...😂' / 00:05–00:11: The same woman continues walking on the treadmill. The camera angle remains the same. Text overlay expands to include: 'Thanks. We built our businesses in the peak of girlboss culture, scaled with stress, posted like our success depended on it, and wore burnout like a badge of honor.' # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the exhaustion and burnout experienced by entrepreneurs, particularly those who built their businesses in the 'girlboss culture' era. This is signaled by the text overlay: 'Your generation of entrepreneurs is so exhausted...😂' and the spoken line: 'We built our businesses in the peak of girlboss culture, scaled with stress, posted like our success depended on it, and wore burnout like a badge of honor.' # Value propositions - Dopamine dressing: A simple and fun way to improve mood and productivity through clothing and accessories. # Benefits - Boosts mood - Increases productivity - Combats burnout # Features - Colorful outfits and accessories # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is also an entrepreneur, sharing her personal experience and promoting the concept of dopamine dressing. # Storyline - 00:00–00:05 The ad begins with a text overlay stating, 'Your generation of entrepreneurs is so exhausted...' accompanied by a laughing emoji. - 00:05–00:11 The woman on the treadmill responds, 'Thanks. We built our businesses in the peak of girlboss culture, scaled with stress, posted like our success depended on it, and wore burnout like a badge of honor,' highlighting the pressures and exhaustion faced by entrepreneurs. - 00:11–00:15 The woman introduces the concept of 'dopamine dressing' as a way to combat burnout, stating, 'That's why I'm all about dopamine dressing,' suggesting a shift towards prioritizing mood and well-being. - 00:15–00:20 The ad transitions to showcasing colorful outfits and accessories, with the woman stating, 'What you wear can impact your mood and productivity,' emphasizing the connection between clothing and well-being. - 00:20–00:23 The woman encourages viewers to try dopamine dressing, stating, 'So if you're feeling exhausted, try dopamine dressing,' reinforcing the idea that it can help combat burnout and improve mood. - 00:23–00:25 The ad concludes with a final shot of the woman on the treadmill, smiling and confident, reinforcing the positive impact of dopamine dressing.

# Ad summary This ad promotes a live step-by-step walkthrough that teaches users how to use Pinterest as a search engine to get their content discovered for weeks or even months later. The ad features a woman sitting on a couch in front of a bookshelf, speaking directly to the camera. # Brand positioning This ad positions the brand as a solution for content creators who are experiencing burnout due to the short lifespan of their content on platforms like Instagram and TikTok. The brand offers a strategy that leverages Pinterest as a search engine, allowing content to be discovered for weeks or even months after it's published. The brand aligns with values of efficiency, longevity, and reduced burnout, promoting a lifestyle where creators can 'set it and forget it,' allowing their content to work while they rest, mom, and live their lives. The brand pushes against the norm of constant content creation demanded by social media platforms, offering a more sustainable approach. # Product The product being advertised is a live step-by-step walkthrough that teaches users how to use Pinterest as a search engine to get their content discovered for weeks or even months later. The walkthrough is designed to help content creators avoid burnout by providing a strategy that allows their content to have a longer lifespan than it would on platforms like Instagram and TikTok. The walkthrough is priced at $27 and promises to show users how to create pins that point to their content, schedule them, and then 'set it and forget it.' This allows users to rest, mom, and live their lives while their content continues to be discovered. # Visual style The ad has a polished, commercial aesthetic with a warm and inviting tone. The editing style is characterized by quick cuts and smooth transitions, maintaining a consistent pace throughout the video. The production quality is high-end, with natural lighting and a clean, uncluttered background. The visual motifs include the use of text overlays to emphasize key points and the consistent framing of the woman in the center of the screen. The audio-visual sync is well-executed, with cuts and text timed to the music beats and voiceover lines. # Hooks Spoken: Female 1: You're not burned out because you're lazy, you're burned out because your content disappears 24 hours after you publish it. Text overlay: 00:00–00:00 / Burned / 00:01–00:01 LAZY / 00:02–00:02 because / 00:03–00:03 DISAPPEARS / 00:04–00:04 24 / 00:05–00:05 after Visual: 00:00–00:06 The shot features a woman with shoulder-length blonde hair, wearing a red long-sleeved shirt and jeans, sitting on a white couch. She is positioned in the center of the frame, looking directly at the camera and gesturing with her hands as she speaks. Behind her is a built-in bookshelf with various decorative items, including vases, books, and sculptures. The lighting is warm and natural, creating a cozy and inviting atmosphere. Text overlays appear on the screen, emphasizing key points of her message. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the fleeting nature of content on platforms like Instagram and TikTok, where content disappears 24 hours after it's published. This leads to burnout for content creators who feel they need to constantly create new content to stay relevant. # Value propositions - Learn how to leverage Pinterest as a search engine to extend the lifespan of your content and avoid burnout. - The live walkthrough provides a step-by-step guide, making it easy to implement the strategy. - The 'set it and forget it' approach allows you to focus on other aspects of your life while your content continues to be discovered. # Benefits - Get your content discovered for weeks or even months later - Avoid burnout - Set it and forget it # Features - Live step-by-step walkthrough - Teaches how to use Pinterest as a search engine # Call to action Save your seat and I'll see you in the boot camp. # Point of view - Brand 100% – The entire ad is delivered by a woman who is presenting the brand's perspective and promoting its product. # Storyline - 00:00–00:02 The ad begins with a woman sitting on a couch, directly addressing the viewer and stating that they are not burned out because they are lazy. - 00:02–00:06 She explains that the viewer is burned out because their content disappears 24 hours after they publish it, highlighting the fleeting nature of content on platforms like Instagram and TikTok. - 00:13–00:16 She contrasts this with Pinterest, stating that it works differently because it's not social media, but a search engine. - 00:17–00:20 She explains that on Pinterest, content can be discovered for weeks or even months later, offering a solution to the problem of content disappearing quickly. - 00:21–00:30 She shares that she spends just one hour a week creating pins that point to her content, schedules them, and then 'set it and forget it,' allowing her content to work while she rests, moms, and lives her life. - 00:31–00:35 She announces that she will be going live to walk viewers through the process step by step, and that it only costs $27. - 00:35–00:37 She encourages viewers to save their seat and says she'll see them in the boot camp.

# Ad summary This ad features a woman who claims to have increased her traffic 20x without using Instagram. She invites viewers to go behind the scenes with her. # Brand positioning There is no brand explicitly promoted in this ad. The focus is on the individual sharing her personal experience and offering insights into her success. The ad aims to position the individual as a transparent and relatable figure, someone who is willing to share their strategies and behind-the-scenes knowledge. The positioning is emotional, focusing on building trust and connection with the audience by offering exclusive access and insights. # Product There is no specific product being advertised in this ad. The focus is on the individual's claim of increasing traffic 20x without using Instagram. The ad implies that the individual has valuable knowledge or strategies to share, positioning her expertise as the offering. The ad addresses the potential purchase barrier of skepticism by emphasizing "full transparency" and inviting viewers to see behind the scenes, suggesting an honest and open approach. # Visual style The ad has a UGC, selfie-style production quality, with a natural and unfiltered look. The visual motif is a combination of direct address and text overlays. The image treatment is minimal, with natural lighting and no obvious filters. The typography is large and bold, designed to be easily scannable in-feed. # Hooks Headline: Full transparency: I 20x-ed my traffic and I didn't do it on Instagram! # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the viewer is struggling to increase their traffic, particularly on Instagram. "I 20x-ed my traffic and I didn't do it on Instagram!" # Value propositions - Achieve significant traffic increase without relying on Instagram. # Benefits - I 20x-ed my traffic # Call to action None used. # Point of view - Brand: The entire ad is presented from the perspective of the brand, as the individual is promoting her own expertise and inviting viewers to learn more about her methods. # Storyline - The ad opens with the creator stating, "Full transparency: I 20x-ed my traffic and I didn't do it on Instagram!" This is intended to grab the viewer's attention by promising a significant achievement and contrasting it with a common platform. The creator is speaking from a position of authority and experience, sharing her personal success story. - The creator then says, "I'm bringing you behind the scenes... 👀➡️" This is intended to create curiosity and invite the viewer to learn more about her methods. The creator is speaking from a position of offering exclusive access and insights, suggesting that the viewer will gain valuable knowledge by following her.

# Ad summary A woman shares how Pinterest has helped her save time and get more engagement. # Brand positioning The brand is presented as a solution for content creators who are tired of spending countless hours on social media with little return. It positions itself as a more efficient and effective platform for reaching a wider audience and achieving long-term results. The brand aligns with values of productivity, sustainability, and respect for creators' time. It pushes against the norm of constant content creation and the pressure to stay relevant on other social media platforms. The brand positioning is functional, focusing on the performance and simplicity of its platform. # Product The product is Pinterest, a visual discovery platform that allows users to find ideas and inspiration for their projects and interests. The ad highlights the platform's ability to drive long-term engagement with minimal effort. It is for content creators who are looking for a more sustainable and efficient way to reach their audience. The ad emphasizes that a single "Pin" can continue to generate results for months or even years. The USP is the platform's ability to provide long-term value and save creators time and effort. The ad addresses the purchase barrier of time investment by showcasing how Pinterest can help creators achieve more with less effort. # Visual style The ad has a clean and minimalist aesthetic, with a focus on natural light and neutral colors. The editing is simple and straightforward, with static shots and smooth transitions. The production quality is polished, giving the ad a professional feel. The pacing is slow and deliberate, allowing viewers to focus on the message being conveyed. # Hooks Spoken: 00:00–00:12: Thinking about how I used to spend 20 hours a week feeding the content machine just to get 20 likes... Text overlay: 00:00–00:12: Thinking about how I used to spend 20 hours a week feeding the content machine just to get 20 likes... Visual: 00:00–00:12: A woman's hands are shown typing on a laptop on a wooden desk. The background is a plain white wall with a decorative vase and books. The lighting is soft and natural. The camera is stationary and slightly angled. # Funnel stage Middle of funnel (Consideration) # Pain points Spending countless hours on social media with little return. # Value propositions - Pinterest helps you save time and get more engagement. # Benefits - Saves time - Drives long-term engagement - Works for months -- even years # Features - Pinterest platform - Pins # Call to action READ CAPTION # Social proof - "Now I drop one Pin and it keeps working for me for months -- even years." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a satisfied customer sharing her personal experience with the product. # Storyline - 00:00–00:04 The ad opens with a woman typing on a laptop, reflecting on the time she used to spend on social media. - 00:04–00:07 She expresses frustration with the low engagement she received despite the significant time investment. - 00:07–00:10 She contrasts her past experience with her current use of Pinterest, highlighting the platform's ability to drive long-term engagement with minimal effort. - 00:10–00:12 She emphasizes her satisfaction with Pinterest and her decision to never go back to her old ways. - 00:12–00:13 The ad ends with a call to action, encouraging viewers to read the caption for more information.

# Ad summary This ad showcases a drag & drop, ready-to-go curated template suite for various platforms, offered at a 10% discount. # Brand positioning The brand offers website templates for purchase. The brand seems to focus on providing high-quality design templates that cater to a sophisticated aesthetic. The brand positions itself as a provider of curated design solutions, and appears to prioritize aesthetics and visual appeal. # Product The ad showcases a collection of drag & drop website templates. These templates are ready-to-go and curated, designed for various platforms including website, social media, and email. The templates feature sophisticated and aesthetically pleasing designs. A 10% discount is being offered. # Visual style The ad employs a clean and minimalist visual style, with a focus on showcasing the templates in a realistic and appealing manner. The aesthetic is modern and professional, emphasizing usability and visual quality. The use of yellow accents against the dark background adds a touch of sophistication and emphasizes key information. # Hooks Headline: Every Template You Need # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the need for high-quality, ready-to-use templates for various platforms (website, social media, email), saving time and effort in design. # Value propositions - Drag & drop, ready-to-go curated template suite for 10% off! # Benefits - The website templates are designed for website, social media, and email purposes. # Features - Drag & drop - ready-to-go curated template suite # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its products and value proposition. - Customer: By showing the templates for different platforms and highlighting the drag & drop ease of use, the ad addresses the user's need for efficient and visually appealing design solutions. # Storyline - The ad opens by highlighting that it has every template you need, setting the stage for showcasing a comprehensive solution. This is from the brand's perspective, introducing the product's value proposition. - It then highlights that these templates are drag & drop and curated, offering convenience and quality. The brand is highlighting the product's ease of use and curated nature. - The ad displays visual representations of templates designed for different platforms (website, social media, and email). This is shown from the brand's perspective and demonstrates the breadth of the template suite. - Each platform is highlighted with a yellow button, this reinforces the utility for each format and the visual element guides the viewer to consider use cases. The brand calls out specific applications of the product. - The 10% off offer is explicitly stated, serving as an incentive for purchase. The brand is offering a discount to drive conversion.

# Ad summary This ad promotes a Pinterest Made Simple bootcamp. The ad features a woman sitting in a chair in front of a neutral background. Text overlays appear throughout the ad, highlighting the benefits of the bootcamp and a call to action to join. # Brand positioning This brand aims to simplify Pinterest marketing for its customers. The brand presents itself as approachable and accessible, offering a practical solution for individuals looking to improve their Pinterest strategy. The brand's tone is casual and friendly, aligning with a lifestyle of ease and efficiency. The brand pushes against the complexity often associated with marketing, positioning itself as a straightforward and simple solution. # Product The product being advertised is a Pinterest Made Simple bootcamp. This bootcamp is designed to teach individuals how to effectively use Pinterest for their marketing needs. The bootcamp includes live instruction and an AI assistant to help with implementation. The bootcamp is for anyone looking to simplify their Pinterest strategy and achieve better results. The ad highlights the bootcamp's ability to make Pinterest marketing easy and accessible, addressing the common pain point of complexity in marketing strategies. The bootcamp is offered at a special price of only $27. # Visual style The ad has a polished and clean aesthetic. The editing style is static, with no cuts or transitions. The production quality is high, giving it a commercial feel. The visual motif is a centered frame with clear text overlays. The pacing is slow and consistent. # Hooks Text overlay: 00:00–00:08 Only $27! / 00:00–00:08 Pinterest / 00:00–00:08 Made Simple. / 00:00–00:08 Learn it LIVE + Get an AI Assistant to Help you Implement. / 00:00–00:08 JOIN THE BOOTCAMP Visual: 00:00–00:08: A woman with blonde hair, wearing a red top and maroon pants, sits in a wooden chair with a white cushion. She is positioned in the center of the frame, smiling and looking directly at the camera. The background includes a beige cabinet, a green plant, and a gray decorative object. Text overlays appear on the screen, including "Only $27!", "Pinterest Made Simple", "Learn it LIVE + Get an AI Assistant to Help you Implement", and "JOIN THE BOOTCAMP". The camera is stationary, providing a clear and direct view of the woman and the text. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of complexity in Pinterest marketing, which can be overwhelming and difficult to navigate for many users. # Value propositions - Pinterest Made Simple: Simplifies Pinterest marketing - Learn it LIVE + Get an AI Assistant to Help you Implement: Provides live instruction and AI assistance for effective implementation # Benefits - Simplifies Pinterest marketing - Helps with implementation # Features - Live instruction - AI assistant # Call to action JOIN THE BOOTCAMP # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product and its benefits. # Storyline - 00:00–00:08 The ad opens with a woman sitting in a chair in a casual setting. - 00:00–00:08 Text overlays appear on the screen, highlighting the benefits of the Pinterest Made Simple bootcamp. - 00:00–00:08 The woman looks directly at the camera and smiles. - 00:00–00:08 A call to action appears, encouraging viewers to join the bootcamp.

# Ad summary This image ad promotes website remodeling services, featuring two women in front of a laptop displaying a website design. The ad includes a headline, a discount offer, and a visually appealing design. # Brand positioning The brand is presented as a modern marketing agency specializing in website design and remodeling. The brand aims to occupy a space in the consumer's mind as a provider of essential marketing services, particularly for website enhancement. The brand aligns with values of modernity, effectiveness, and aesthetic appeal, as suggested by the term "modern marketing essentials." It positions itself as a solution for businesses needing to update their online presence, emphasizing the importance of a well-designed website in today's market. The brand positioning is both functional (providing website design services) and emotional (offering a modern and essential marketing solution). # Product The product being advertised is website remodeling services. The ad targets businesses or individuals who need to update or redesign their websites. The service includes modern marketing essentials, implying a focus on current design trends and effective marketing strategies. The ad addresses the potential purchase barrier of cost by offering a 10% discount with the code "JENNASENTME". The ad suggests that the service is worth trying because it provides a modern and essential update to a business's online presence, which is crucial for attracting and retaining customers. # Visual style The ad has a polished, professional look with a clean and modern design. The image treatment includes soft lighting and subtle color grading. The typography is clean and legible, and the overall layout is well-balanced. The visual style is designed to be appealing and trustworthy, conveying a sense of professionalism and expertise. # Hooks Headline: Time for a Website Remodel! # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is having an outdated or ineffective website, which can hinder a business's ability to attract and retain customers. The headline "Time for a Website Remodel!" directly signals this frustration. # Value propositions - 10% off with code JENNASENTME # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing their services and offering a discount to potential customers. # Storyline - The ad opens with the headline "Time for a Website Remodel!", immediately conveying the message that it's time to update your website. This is told from the brand's perspective, aiming to capture the viewer's attention and introduce the need for their services. - Next, the ad presents a visual of a laptop displaying a website design, along with two smiling women. This reinforces the brand's offering and provides a personal touch, suggesting a friendly and approachable service. This is shown from the brand's perspective, highlighting their expertise and the positive experience of working with them. - Finally, the ad includes the offer "USE 'JENNASENTME' FOR 10% OFF", incentivizing the viewer to take action. This is told from the brand's perspective, providing a clear call to action and reducing the barrier to purchase.

# Ad summary This image ad is for a 5 day Pinterest course for business owners. The ad is designed to grab the attention of business owners who are ignoring Pinterest as a marketing platform. # Brand positioning This ad positions the brand as an expert in Pinterest marketing for business owners. The brand is presented as a solution for business owners who are not seeing results from other marketing platforms and are looking for a platform that will actually work for them. The brand is presented as a resource for business owners who want to learn how to use Pinterest to grow their business. # Product The product is a 5-day course on Pinterest for business owners. The course is designed to help business owners learn how to use Pinterest to grow their business. The ad suggests that Pinterest is a platform that business owners may be ignoring, but that it is the one that would actually work for them. The course aims to address the pain point of business owners who are not seeing results from other marketing platforms. # Visual style The ad has a clean and modern visual style. The use of a solid background color and simple shapes creates a visually appealing and easy-to-understand image. The photo of the woman is well-lit and professional, which adds to the overall credibility of the ad. # Hooks Headline: The platform you're ignoring is the one that would actually work for you... # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the viewer is struggling to find a marketing platform that works for them. The phrase "The platform you're ignoring" suggests that the viewer may be overlooking a valuable opportunity. # Value propositions - 5 DAYS TO PINTEREST FOR BUSINESS OWNERS # Benefits - A platform that would actually work for you # Call to action None used. # Point of view - Brand: The entire ad is from the brand's point of view, as it promotes its Pinterest course and positions Pinterest as a valuable platform for business owners. # Storyline - The ad starts by calling out the audience for ignoring a platform. The message is intended to grab the viewer's attention by pointing out a potential missed opportunity. The brand is telling the audience that they are missing out on a platform that could be beneficial to them. - The ad then states that the platform being ignored is the one that would actually work for the viewer. The message is intended to create curiosity and encourage the viewer to learn more about the platform. The brand is telling the audience that they have a solution to their marketing problems. - The ad concludes by promoting a 5-day course on Pinterest for business owners. The message is intended to provide a clear call to action and encourage the viewer to sign up for the course. The brand is telling the audience that they can learn how to use Pinterest to grow their business.

# Ad summary This ad features a testimonial from a customer named Sonya who has seen positive results from the LIVE 5-Day Bootcamp. The ad encourages viewers to join the bootcamp and get results like Sonya for just $27. # Brand positioning This ad promotes a LIVE 5-Day Bootcamp, positioning the brand as a provider of quick and effective solutions for achieving tangible results. The brand aims to occupy a space in the consumer's mind as a results-driven, accessible, and community-oriented resource. The brand aligns with values of efficiency and tangible outcomes, offering a straightforward path to success. The brand pushes against the norm of lengthy courses or complicated strategies, offering a condensed, actionable program. The brand positioning is functional, focusing on delivering measurable improvements in a short timeframe. # Product The product being advertised is a LIVE 5-Day Bootcamp designed to help participants achieve specific results. The bootcamp is for individuals seeking tangible improvements in their online presence and engagement. The ad highlights that participants can expect to see increased impressions, saved Pins, and profile visits to their websites. The bootcamp's USP is its promise of delivering results quickly and efficiently. The ad addresses the purchase barrier of cost by offering the bootcamp for just $27, making it an accessible and low-risk investment for those seeking to improve their online performance. # Visual style The ad has a clean and modern visual style, with a focus on simplicity and clarity. The production quality appears to be high, with well-lit and professionally shot imagery. The visual motif is a collage of images, which adds a personal and relatable touch. The image treatment includes subtle color grading and background removal. The typography is large and bold, making it easy to read and scan. The overall style is designed to be eye-catching and engaging, while also conveying a sense of trust and credibility. # Hooks Headline: "I'm already seeing impressions, Pins saved, and profile visits to my websites." # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of struggling to gain traction and visibility on online platforms, as signaled by the quote "I'm already seeing impressions, Pins saved, and profile visits to my websites." # Value propositions - Join the LIVE 5-Day Bootcamp and get results like this. - GET INSIDE FOR JUST $27 # Benefits - seeing impressions - Pins saved - profile visits to my websites # Features - LIVE 5-Day Bootcamp # Call to action GET INSIDE FOR JUST $27 # Social proof - "I'm already seeing impressions, Pins saved, and profile visits to my websites." – Sonya # Point of view - Customer: The testimonial at the top of the image provides a customer's perspective on the positive results they've experienced. - Brand: The invitation to join the bootcamp and the call to action at the bottom of the image represent the brand's perspective, encouraging viewers to take action. # Storyline - The ad begins with a testimonial from a customer named Sonya, who shares her positive experience and results from using the product. This is included to build trust and credibility by showcasing real-world success. The audience experiences this from the perspective of a satisfied customer. - The ad then transitions to a direct invitation to join the LIVE 5-Day Bootcamp and achieve similar results. This is included to encourage viewers to take action and participate in the program. The audience experiences this from the perspective of the brand. - The ad concludes with a clear call to action, offering access to the bootcamp for a specific price of $27. This is included to incentivize immediate purchase and participation. The audience experiences this from the perspective of the brand.

# Ad summary This ad promotes website templates that are designed to help businesses attract more clients. It highlights the problem of ineffective websites and offers a solution through professionally designed templates with built-in strategies. The ad uses text overlays and visuals of website templates to showcase the product's benefits and features. # Brand positioning The brand is presented as a provider of strategic website solutions for businesses aiming to enhance their online presence and attract more clients. It positions itself as a resource for those who recognize the importance of a well-designed website in driving business growth. The brand aligns with values of efficiency, professionalism, and strategic thinking, offering a functional solution to a common business problem. It pushes against the norm of generic or ineffective websites by providing templates with built-in strategies, emphasizing the importance of a website that actively sells while the business owner rests. # Product The product being advertised is a collection of website templates designed to help businesses attract more clients. These templates come with built-in strategies to ensure the website effectively sells the business's products or services. The templates are designed to be visually appealing and professionally crafted, addressing the pain point of having a website that doesn't convert visitors into customers. The ad highlights the benefit of having a website that works for the business even when the owner is not actively managing it, emphasizing the value of a strategic and effective online presence. # Visual style The ad has a polished and professional aesthetic, with clean visuals and clear text overlays. The editing style is simple, with static shots and smooth transitions. The production quality is high-end, giving the ad a commercial feel. The pacing is consistent, with text and visuals timed to emphasize key points. # Hooks Text overlay: 00:00–00:04 Your Website Is Costing You Clients / 00:00–00:04 Get a template with built-in strategy so your site sells while you rest! / 00:00–00:04 GET 10% OFF! Visual: 00:00–00:04: A laptop is positioned on a green chair. The screen displays various website templates with different designs and layouts. The background is blurred to keep the focus on the laptop and its screen. Text overlays appear on the screen, highlighting the problem and the solution offered by the website templates. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is that "Your Website Is Costing You Clients," indicating that the current website is not effectively attracting or converting customers. # Value propositions - Get a template with built-in strategy so your site sells while you rest! # Benefits - Your site sells while you rest # Features - Website templates - Built-in strategies # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:01 The ad opens with a statement highlighting the problem of websites costing businesses clients. - 00:01–00:03 It transitions to offering a solution: website templates with built-in strategies that help the site sell while the user rests. - 00:03–00:04 The ad includes a limited-time offer of 10% off to incentivize immediate action.