How Joko Advertises on Meta

# Ad summary This ad promotes a cashback program that rewards users for shopping at various grocery stores. The ad simulates a mobile interface displaying notifications confirming cashback rewards from stores like E. Leclerc, Intermarché, Carrefour, Système U, and Lidl. # Brand positioning The brand is presented as a facilitator of savings and rewards for everyday grocery shopping. It positions itself as a user-friendly service that integrates seamlessly with various popular supermarkets, making it easy for customers to earn cashback on their regular purchases. The brand aims to occupy a space in the consumer's mind as a practical and convenient tool for maximizing value from routine spending, aligning with a lifestyle of smart shopping and financial awareness. It promotes a functional benefit (saving money) with an emotional reward (feeling savvy and in control of finances). # Product The product being advertised is a cashback program that rewards users for shopping at various grocery stores. The ad shows a series of notifications confirming cashback rewards from stores like E. Leclerc (+4,20€), Intermarché (+3,40€), Carrefour (+5,90€), Système U (+3,10€), and Lidl (+2,80€). The product works by validating cashback for purchases made at these stores, and the rewards are presented as a monetary value that the user receives. The ad targets shoppers who frequent these supermarkets and are looking for ways to save money on their regular grocery expenses. The USPs include ease of use, integration with multiple popular stores, and immediate monetary rewards. The ad addresses the purchase barrier of perceived effort by showing how simple it is to earn cashback with each validated purchase. # Visual style The ad has a clean and modern visual style, mimicking a mobile interface with notification bubbles. The use of blurred background imagery and bright, contrasting text creates a sense of depth and focus on the cashback rewards. The overall aesthetic is designed to be eye-catching and easily scannable, similar to content found on social media platforms. # Hooks Headline: Chaque panier rempli vous rapporte # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting to save money on everyday expenses, specifically groceries. The phrase "Chaque panier rempli vous rapporte" implies that the user is already filling their basket with groceries, and this service offers a way to get rewarded for it. # Value propositions - Earn cashback rewards for shopping at your favorite grocery stores. - Get validated cashback notifications for each purchase. - Save money effortlessly with each filled basket. # Benefits - Earn money back on everyday grocery purchases - Easy and convenient way to save money - Immediate monetary rewards # Features - Cashback rewards for grocery shopping - Integration with multiple grocery stores (E. Leclerc, Intermarché, Carrefour, Système U, Lidl) - Validated cashback notifications # Call to action None used. # Point of view - Brand: The brand is communicating the value proposition of its cashback program, highlighting its ease of use and the monetary rewards users can earn at various grocery stores. # Storyline - The ad opens with the phrase "Chaque panier rempli vous rapporte," which translates to "Every filled basket earns you money." This sets the stage by immediately highlighting the core value proposition: users get rewarded for their grocery purchases. The brand is telling the audience that using their service will result in financial gains from routine shopping. - The ad then displays a series of notifications, each confirming cashback validation from different grocery stores (E. Leclerc, Intermarché, Carrefour, Système U, and Lidl). Each notification includes the store's logo and the amount of cashback earned. This reinforces the message that the service is integrated with multiple popular stores and provides tangible monetary rewards. The brand is showing the audience concrete examples of how they can earn cashback at various locations. - Each notification ends with "Et hop, +[amount]€ pour vous !" which translates to "And hop, +[amount]€ for you!" This adds a playful and encouraging tone, emphasizing the ease and benefit of earning cashback. The brand is reinforcing the idea that earning rewards is simple and directly benefits the user.

# Ad summary This ad promotes Joko, a cashback app, by interviewing people on the street about their recent purchases and showing how much money they could have saved using the app. # Brand positioning Joko is presented as a cashback app that allows users to earn money back on their purchases. The brand is positioned as a way to save money effortlessly while shopping at various retailers. The ad highlights the functional benefit of earning cashback, making it an appealing option for budget-conscious consumers. Joko aims to occupy the space of a smart shopping companion, aligning with values of financial savvy and convenience. The brand pushes against the norm of missing out on potential savings by not using cashback programs. # Product Joko is a cashback app that allows users to earn money back on their purchases from various retailers. The app is for anyone who shops and wants to save money effortlessly. The ad highlights the functional benefit of earning cashback, making it an appealing option for budget-conscious consumers. The app provides a way to save money on everyday shopping, addressing the purchase barrier of not wanting to miss out on potential savings. The ad emphasizes that by downloading Joko, users can earn cashback on their purchases, making it a worthwhile app to try. # Visual style The ad has a casual, UGC-style aesthetic with handheld camera work and natural lighting. The editing is simple with straightforward cuts between shots. The production quality is decent, giving it a realistic feel. The pacing is moderate, with cuts occurring every few seconds to maintain engagement. The audio and visual elements are synced to create a cohesive and informative presentation. # Hooks Spoken: 00:00–00:02 Male 1: Excuse-moi, c'était où ton dernier achat et t'as payé combien? Visual: 00:00–00:01 The shot shows a narrow street in Paris with buildings on either side. A man in a green puffer jacket and jeans walks towards the camera, followed by a woman in zebra-print pants and a black leather jacket. The camera is handheld and follows them from behind. / 00:01–00:02 The man stops the woman and begins interviewing her. The camera focuses on both of them, with the street and buildings in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of missing out on potential savings when shopping. The man asks people about their recent purchases and reveals how much money they could have saved using the Joko app. # Value propositions - Earn cashback on purchases - Save money effortlessly while shopping # Benefits - Save money effortlessly - Earn cashback on shopping # Features - Cashback app - Earn money back on purchases # Call to action None used. # Point of view - Customer 10% – The customer POV is communicated through their reactions to the savings they could have earned. - Brand 90% – The brand POV is communicated through the interviewer who is promoting the app and its benefits. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a man approaching a woman on the street, asking her about her most recent purchase and how much she paid for it. This sets up the premise of the ad, which is to highlight how much money people could save using the Joko app. The perspective is from the brand, with the man acting as a representative interviewing potential users. The tone is casual and conversational. - 00:03–00:07 00:03–00:07 The woman responds that she spent 150 euros at Yves Rocher. The man then reveals that she could have earned 9.15 euros back with Joko. This moment emphasizes the potential savings users can achieve with the app. The perspective shifts to the customer, who expresses surprise and interest. The tone is informative and persuasive. - 00:07–00:11 00:07–00:11 The man offers to give her 10 euros because he doesn't have any change. The woman expresses her enthusiasm. This reinforces the immediate benefit of using Joko. The perspective is from the brand, showcasing generosity and highlighting the value of the app. The tone is friendly and engaging. - 00:11–00:15 00:11–00:15 The man encourages her to download Joko, promising similar savings on future purchases. This serves as a call to action, urging viewers to try the app. The perspective is from the brand, promoting the long-term benefits of using Joko. The tone is encouraging and persuasive. - 00:15–00:16 00:15–00:16 The man assures her that he is telling the truth. - 00:16–00:21 00:16–00:21 The man approaches another woman on the street, asking her about her most recent purchase and how much she paid for it. This continues the premise of the ad, highlighting potential savings with Joko. The perspective is from the brand, with the man acting as a representative interviewing potential users. The tone is casual and conversational. - 00:21–00:24 00:21–00:24 The woman responds that she spent 1300 euros at Maison du Monde. The man then reveals that she could have earned 71 euros back with Joko. This moment emphasizes the potential savings users can achieve with the app. The perspective shifts to the customer, who expresses surprise and interest. The tone is informative and persuasive. - 00:24–00:27 00:24–00:27 The man offers to give her 71 euros. The woman expresses her enthusiasm. This reinforces the immediate benefit of using Joko. The perspective is from the brand, showcasing generosity and highlighting the value of the app. The tone is friendly and engaging. - 00:27–00:31 00:27–00:31 The man encourages her to download Joko, promising similar savings on future purchases. This serves as a call to action, urging viewers to try the app. The perspective is from the brand, promoting the long-term benefits of using Joko. The tone is encouraging and persuasive.

# Ad summary This ad promotes an app that gives users cashback on groceries. The ad shows the logos of different grocery stores and the amount of cashback that can be earned at each store. # Brand positioning The brand is presented as a modern, user-friendly app that helps consumers save money on their grocery purchases. The brand positions itself as a smart solution for everyday spending, offering a way to earn cashback at a variety of popular supermarkets. The brand aligns with values of convenience, savings, and smart financial management, appealing to budget-conscious consumers looking for practical ways to reduce their expenses. The brand ignores traditional loyalty programs and instead focuses on providing immediate cashback rewards, differentiating itself from competitors that may offer points or delayed benefits. # Product The product is a cashback app that rewards users for their grocery purchases at various supermarkets. The app provides cashback at stores like Leclerc, Intermarché, Carrefour, Super U, and Lidl. The app is designed for anyone who regularly buys groceries and wants to save money on their purchases. The app offers specific cashback amounts for each supermarket, such as +€4.20 at Leclerc, +€3.40 at Intermarché, +€5.90 at Carrefour, +€3.10 at Super U, and +€2.80 at Lidl. The app's USP is its ability to provide immediate cashback rewards, making it a worthwhile tool for budget-conscious shoppers. The ad addresses the purchase barrier of perceived effort by presenting the app as a simple and straightforward way to save money on everyday grocery shopping. # Visual style The ad has a clean and modern aesthetic with a focus on clear, informative visuals. The editing style is static, with no transitions or cuts, which keeps the focus on the text and product. The production quality is polished, giving it a professional feel. The pacing is consistent, with the text and voiceover working together to deliver the message efficiently. # Hooks Spoken: 00:00–00:01: Chaque panier rempli vous rapporte. Text overlay: 00:00–00:01: Chaque panier rempli VOUS rapporte Visual: 00:00–00:01: The background is a light gray tiled wall, suggesting a clean, modern kitchen. In the foreground, a white reusable shopping bag filled with fresh produce, including bananas, lettuce, tomatoes, and broccoli, sits on a white countertop. Above the bag, a list of supermarket logos (Leclerc, Intermarché, Carrefour, Super U, and Lidl) is displayed, each with a corresponding cashback amount in euros. The text is white with green highlights, and the camera is static, providing a clear view of the product and information. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of wanting to save money on everyday grocery shopping. Many consumers find it challenging to reduce their grocery expenses without sacrificing quality or convenience. # Value propositions - Earn cashback on your grocery purchases at multiple supermarkets. - Get rewarded for every filled basket. # Benefits - Save money on everyday grocery shopping - Earn cashback with each filled basket # Features - Cashback rewards on grocery purchases - Partnerships with multiple supermarkets (Leclerc, Intermarché, Carrefour, Super U, Lidl) # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, highlighting the benefits of using their cashback app. # Storyline - 00:00–00:02 The ad opens with a list of grocery stores and their corresponding cashback amounts. - 00:00–00:01 The voiceover begins by stating that every filled basket earns you money. - 00:02–00:04 The voiceover lists the cashback amounts for each store, starting with Leclerc at +€4.20. - 00:04–00:06 The voiceover continues listing cashback amounts for Intermarché at +€3.40. - 00:06–00:09 The voiceover lists the cashback amount for Carrefour at +€5.90. - 00:09–00:12 The voiceover lists the cashback amount for Super U at +€3.10. - 00:12–00:14 The voiceover concludes with the cashback amount for Lidl at +€2.80.

# Ad summary The ad promotes a cashback program that rewards users for shopping at various grocery stores. It highlights the amount of cashback earned per shopping trip at different retailers. # Brand positioning The ad promotes a cashback program that rewards users for shopping at various grocery stores. The brand positions itself as a way to earn money back on everyday purchases. The brand aims to occupy the space of a smart shopping companion, offering a financial incentive for consumers to choose their platform when making purchases at grocery stores. The brand promotes a value-driven approach to shopping, aligning with a lifestyle of smart spending and maximizing savings. The brand ignores category norms by focusing on cashback rewards rather than traditional discounts or loyalty programs. The brand positioning is functional, emphasizing the financial benefits of using the platform. # Product The ad promotes a cashback program that rewards users for shopping at various grocery stores. The program allows users to earn cashback on their purchases at participating retailers. The ad features three grocery stores: L, Intermarché, and Carrefour. Each store is associated with a specific cashback amount: +4,20€ for L, +3,40€ for Intermarché, and +5,90€ for Carrefour. The ad addresses the purchase barrier of cost by offering a financial incentive to shop at these stores through the cashback program. The ad is telling the viewer that they can earn money back on their grocery purchases by using the cashback program. # Visual style The ad has a clean and modern visual style. The production quality is high, with well-lit and professionally shot images. The visual motifs include a list format with icons and text, and a focus on fresh produce. The image treatment includes background removal and color grading to create a cohesive look. The typography is large and bold, making it easy to read. The ad contrasts with platform norms by using a static image with a simple layout, rather than a dynamic video or animation. # Hooks Headline: Chaque panier rempli vous rapporte # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of the high cost of groceries. The ad shows that you can earn money back on your grocery purchases. # Value propositions - Earn cashback on your grocery purchases # Benefits - Earn money back on everyday purchases # Features - Cashback rewards for shopping at participating grocery stores # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, highlighting the benefits of using the cashback program and showcasing the participating grocery stores. # Storyline - The ad starts by stating that every filled shopping basket earns you money back. This is the main value proposition of the cashback program, told from the brand's perspective, aiming to grab the viewer's attention and highlight the financial benefit of using the program. - The ad then lists three grocery stores (L, Intermarché, and Carrefour) along with the corresponding cashback amount for each store. This provides specific examples of how much money users can earn back, told from the brand's perspective, aiming to demonstrate the program's value and encourage users to shop at these stores. - The ad concludes with a visual of a shopping bag filled with groceries, reinforcing the idea of earning cashback on everyday purchases. This is from the brand's perspective, aiming to create a positive association between grocery shopping and earning money back.

# Ad summary This image ad promotes Joko, an app that provides users with opportunities to earn money. The ad features a handwritten note on a yellow sticky note, listing ways to earn money, including downloading the Joko app, receiving a welcome bonus from BNP Paribas, and earning cashback. # Brand positioning The brand, Joko, is presented as a tool that helps users earn money easily. The ad positions Joko as a practical solution for those looking to increase their income through cashback and welcome bonuses. The brand aligns with a value-driven approach, focusing on tangible financial benefits for its users. It aims to occupy a space in the consumer's mind as a straightforward and accessible platform for earning rewards and saving money. # Product The product being advertised is the Joko app, which is presented as a platform that offers users various ways to earn money. The ad highlights three specific benefits: downloading the Joko app itself, receiving an 80€ welcome bonus from BNP Paribas, and earning 40€ in cashback. The product is for individuals looking to increase their income through simple actions like downloading an app and taking advantage of financial incentives. The ad addresses the purchase barrier of skepticism by showcasing clear, quantifiable monetary benefits, making it worth trying or buying. # Visual style The ad has a UGC (user-generated content) production quality, resembling a snapshot taken with a smartphone. The visual motif is a handwritten note, which adds a personal and authentic touch. There are no apparent image treatments or filters used, maintaining a raw and unfiltered aesthetic. The typography is integrated casually, mimicking handwritten text. The style contrasts with typical high-design ads, aiming for a disruptive and attention-grabbing effect in the feed. # Hooks Headline: Astuce pour gagner (120€ # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting to earn extra money without significant effort. The handwritten note suggests a simple trick ('Astuce') to earn 120€, implying that the viewer can easily increase their income. # Value propositions - Download Joko to earn a welcome bonus and cashback, totaling 120€. # Benefits - gagner 120€ # Features - Télécharger Joko - 80€ de prime de bienvenue BNP Paribas - 40€ de cashback # Call to action None used. # Social proof - None used. # Point of view - Customer: The entire image is presented from the customer's point of view, as if they are receiving a tip or advice from a friend or acquaintance. # Storyline - The ad starts by presenting a handwritten note on a yellow sticky note, which immediately conveys a sense of authenticity and personal advice. The message is that there's a simple trick or tip ('Astuce') to earn money, which is designed to grab the viewer's attention and pique their curiosity. This is told from the perspective of someone sharing insider knowledge. - The note then lists specific steps to earn money, including downloading the Joko app, receiving a welcome bonus from BNP Paribas, and earning cashback. This provides concrete, actionable information, making the offer seem tangible and achievable. This part of the story is told from the perspective of someone providing a practical guide. - The inclusion of specific monetary amounts (80€ and 40€) adds credibility and further incentivizes the viewer to take action. The total amount of 120€ is circled to emphasize the potential earnings. This is told from the perspective of someone highlighting the financial benefits.

# Ad summary This ad demonstrates how the Joko app can provide cashback on purchases. The ad begins with a shot of a payment terminal displaying a total of 58.07€. The speaker expresses concern about the cost of groceries, but then shows how the Joko app provides cashback, reducing the overall expense. # Brand positioning The Joko app is presented as a tool that helps users save money on everyday purchases by providing cashback rewards. The brand is positioned as a modern, tech-savvy solution for budget-conscious consumers, aligning with a lifestyle of smart spending and financial awareness. The brand pushes against the norm of traditional spending by offering immediate cashback rewards, making it a functional and practical choice for users looking to maximize their savings. # Product The Joko app is a mobile application designed to provide users with cashback rewards on purchases made at various retailers. The app allows users to earn cashback on both in-store and online transactions. The app is shown being used at a Monoprix store, where the user receives 1.80€ cashback on a 50€ purchase. The app addresses the purchase barrier of high costs by offering a way to recoup some of the money spent, making it a worthwhile tool for anyone looking to save money on their shopping. # Visual style The ad has a UGC feel with a focus on demonstrating the app's functionality in a real-world setting. The editing is simple with static shots and minimal transitions. The production quality is basic, resembling a casual smartphone recording. The pacing is slow and deliberate, allowing viewers to clearly see the app interface and cashback details. # Hooks Spoken: 00:00–00:02: Je pensais que mes courses allaient tout plomber. Text overlay: 00:00–00:02: Je pensais que mes courses allaient tout plomber Visual: 00:00–00:02: Close-up shot of a black payment terminal screen displaying a grocery bill totaling 58.07€. The text "Total Dû" (Total Due) is visible at the bottom. The background is a blurred checkout area with various products and signage. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point of high grocery costs, as expressed by the speaker's concern that "mes courses allaient tout plomber" (my groceries were going to ruin me). # Value propositions - The Joko app provides immediate cashback, helping users save money on their purchases. # Benefits - Save money on everyday purchases - Recoup some of the money spent - Immediate cashback # Features - Cashback rewards on purchases - Mobile app interface - In-store and online transactions # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer using the Joko app to save money on groceries. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a shot of a payment terminal displaying a total of 58.07€. The speaker expresses concern about the cost of groceries, setting up the problem that the product will solve. - 00:02–00:08 00:02–00:08: The speaker reveals that the Joko app provides cashback, showing the app interface with a 50€ cashback reward and a 1.80€ cashback offer at Monoprix. This demonstrates the product's functionality and benefit, offering a solution to the initial problem of high grocery costs.

# Ad summary This ad promotes cashback rewards for purchases made at various grocery stores. # Brand positioning The ad promotes a service that provides cashback rewards for purchases made at grocery stores. The brand positions itself as a way for customers to earn money back on their everyday spending. By partnering with multiple grocery chains, the brand offers a wide range of options for customers to earn rewards, suggesting convenience and accessibility. The brand's positioning is functional, focusing on the tangible benefit of cashback. # Product The ad promotes a cashback rewards program that allows customers to earn money back on purchases made at participating grocery stores. The program offers different cashback amounts depending on the store: +4,20€ de cashback at L, +3,40€ de cashback at Intermarché, and +5,90€ de cashback at Carrefour. The ad highlights the potential savings customers can achieve by using the program for their regular grocery shopping. The ad addresses the purchase barrier of cost by offering a way to offset expenses through cashback rewards. # Visual style The ad features a clean and straightforward visual style with a focus on clarity and direct communication. The production quality appears to be moderately polished, with clear text and well-defined logos. The use of scattered Euro banknotes as a background creates a sense of abundance and financial opportunity. The overall design is simple and easy to understand, making it scannable in a social media feed. # Hooks Headline: Chaque panier rempli vous rapporte # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of the high cost of groceries by offering a way to earn cashback on purchases. The scattered Euro banknotes in the background visually represent the potential financial relief. # Value propositions - Earn +4,20€ de cashback at L - Earn +3,40€ de cashback at Intermarché - Earn +5,90€ de cashback at Carrefour # Benefits - Earn money back on everyday spending - Potential savings on grocery bills # Features - Cashback rewards for grocery purchases - Partnerships with multiple grocery stores (L, Intermarché, Carrefour) # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the cashback rewards program and its benefits. # Storyline - The ad opens with a visual of scattered Euro banknotes, immediately conveying the idea of money and financial gain. This is intended to grab the viewer's attention and set the stage for the cashback offer, from the brand's perspective. - The ad then presents the phrase "Chaque panier rempli vous rapporte", which translates to "Every filled basket brings you back", highlighting the core value proposition of earning cashback on grocery purchases. This is from the brand's perspective, explaining the service's primary benefit. - The ad lists three grocery stores (L, Intermarché, and Carrefour) along with their respective cashback amounts (+4,20€, +3,40€, and +5,90€). This provides specific details about the program's rewards and participating stores, from the brand's perspective.

# Ad summary A woman tells "Sandrine" (presumably a friend) that she isn't going to spend her savings to buy coffee, because she has money in her Joko account. She opens the Joko app and shows how much money she has saved. # Brand positioning Joko is presented as a mobile application that allows users to save money. The ad suggests that Joko is a practical solution for managing finances and tracking spending. The brand's positioning is functional, focusing on the simplicity and ease of use of the app in helping users save money without sacrificing small pleasures like buying coffee. # Product The product being advertised is the Joko mobile application, which allows users to save money. The app allows users to accumulate savings. The ad doesn't explicitly state the features or ingredients of the app, but it implies that it helps users save without requiring them to drastically cut back on their spending. # Visual style The ad has a casual, UGC-style aesthetic, consistent with content made for social media. The production quality is basic, without professional lighting or advanced editing. The video relies on a natural, handheld camera style and direct address to create a sense of authenticity. There is an estimated 1 cut per minute. The editing seems timed to the beat of the music. # Hooks Spoken: 00:00–00:06 Female 1: Non Sandrine, c'est pas parce que je kiffe un peu que je crame mon livret A, Text overlay: 00:00–00:06 Non Sandrine, c'est pas parce que je kiffe un peu que je crame mon livret A, (Speech bubble) / 00:00–00:06 j'ai 57€ sur ma cagnotte Joko (Speech bubble) Visual: 00:00–00:06 A woman with fair skin, dark hair pulled back, wearing a black leather jacket and a black shoulder bag stands in front of a coffee shop. She is holding a paper coffee cup. Through the storefront window behind her, text is visible that reads "People can't buy happiness. They lie. Money buys coffee. Coffee makes me happy." # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the need to save money without sacrificing the small joys like buying a cup of coffee. The ad addresses the frustration of having to choose between saving and enjoying small luxuries. # Value propositions - Enables saving money without drastic cutbacks on spending. # Benefits - The app allows users to accumulate savings. # Features - Mobile application that allows users to save money. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – Ad is told from the perspective of a customer using the product. # Storyline - 00:00–00:06 00:00–00:06 The video begins with a woman standing outside a coffee shop, holding a cup of coffee. She is addressing someone named Sandrine, stating that she is not using her savings to buy coffee. This sets up the context for introducing an alternative way to manage her finances. - 00:06–00:12 00:06–00:12 The woman states that she has 57€ on her Joko savings account. She then opens the Joko app on her phone to show how much money she has saved.

# Ad summary Ad showing a list of grocery stores and the cashback rewards that are offered. # Brand positioning This ad promotes cashback rewards for making purchases at popular grocery stores. The ad focuses on accessibility and value for everyday consumers. The ad suggests a functional positioning of practicality and savings. # Product The product being advertised is a service that offers cashback rewards when shopping at various grocery stores. The ad shows a list of grocery store logos, each paired with a cashback amount in euros. The ad features grocery store names and logos including Leclerc, Intermarche, Carrefour, U, and Lidl. The ad seems to address the high cost of groceries by offering an incentive of cashback rewards when shopping at featured stores. # Visual style The ad has a clean and straightforward visual style. The focus is on the grocery store logos and associated cashback amounts, which are clearly displayed against a neutral backdrop. The overall impression is functional and informative. # Hooks Headline: Chaque panier rempli vous rapporte # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the everyday expense of grocery shopping. # Value propositions - Earn cashback by shopping at select grocery stores # Benefits - "Chaque panier rempli vous rapporte" # Features - cashback rewards # Call to action None used. # Point of view - Brand: The ad lists grocery store logos with respective cashback values in euros. - Customer: The customer sees different cashback rewards that are available for each store they shop at. # Storyline - The ad starts by stating “Chaque panier rempli vous rapporte” which translates to "Every full basket earns you" telling the customer about the benefit of using the service. - Next, the ad lists logos of various grocery stores paired with a euro amount, showing specific cashback offers at each store. This informs the customer about the range of potential savings from shopping at specific locations. - Finally, the bottom of the ad shows a bag filled with groceries and fresh fruits and vegetables that visually reinforce the cashback concept.

# Ad summary This ad promotes Joko, an app that gives you cashback when you spend money at partner brands. The ad features a news clip of a woman interviewing a man about the app. # Brand positioning Joko is presented as a modern, tech-forward brand that aims to give consumers back their purchasing power. The brand positions itself as a solution for earning cashback on purchases made at a wide variety of partner brands, from everyday retailers like Carrefour and Leroy Merlin to online services like Amazon and Uber. Joko aligns with a lifestyle of smart spending and convenience, offering a mobile app and browser extension to seamlessly integrate into users' shopping habits. The brand pushes against the norm of traditional loyalty programs by providing direct cashback, emphasizing functional benefits and ease of use. # Product Joko is a cashback application available as a mobile app and browser extension. It allows users to earn a percentage of their spending back when they shop at over 3,500 partner brands across various categories, including Carrefour, Leroy Merlin, Kiabi, Amazon, and Uber. The app accumulates cashback in a virtual wallet, which users can then transfer to their bank accounts. Joko aims to provide users with a simple way to save money on their everyday purchases by automatically applying cashback rewards when shopping with participating brands. # Visual style The ad has a polished, professional aesthetic due to its use of a news clip. The editing style consists of quick cuts between the interviewer and the interviewee. The production quality is high, which supports the intended tone of credibility and authority. The pacing is moderate, with cuts timed to the rhythm of the speech. # Hooks Spoken: 00:00–00:02: Joko, c'est une application de cashback. Text overlay: 00:00–00:01: Joko l'appli qui vous fait gagnez de l'argent! / 00:00–00:01: Part 2 / 00:01–00:02: LA START-UP / 00:01–00:02: JOKO: APPLICATION DE CASHBACK ET DE FIDÉLITÉ Visual: 00:00–00:01: A black screen with white text that reads, "Joko l'appli qui vous fait gagnez de l'argent!" and "Part 2" in red. / 00:01–00:02: A news clip shows a woman with long brown hair wearing a gray blazer and white shirt. She is sitting at a desk with a microphone in front of her. The background is blue with the BFM Business logo. Text on the screen reads, "LA START-UP JOKO: APPLICATION DE CASHBACK ET DE FIDÉLITÉ." # Funnel stage Awareness # Pain points The ad addresses the pain point of not getting rewarded for everyday spending. It implies that consumers are missing out on potential savings by not using Joko. # Value propositions - Earn cashback on purchases at 3,500+ partner brands - Transfer cashback to your bank account # Benefits - Earn a percentage of your spending back - Cashback is added to a wallet in the app - Money can be transferred to a bank account # Features - Mobile app - Browser extension - 3,500+ partner brands # Call to action None used. # Point of view - Brand 80% – The brand is presented through a news clip featuring an interview with a representative. - External source 20% – The news clip format provides an external perspective on the brand and its product. # Storyline - 00:00–00:01 The ad begins with a text overlay stating the app's purpose. - 00:01–00:09 A news clip shows a woman interviewing a man about the Joko app. - 00:07–00:08 The woman asks how the app works. - 00:09–00:12 The man explains that Joko is a mobile app and browser extension. - 00:13–00:23 He continues, stating that when users spend money at a partner, they get a percentage back. - 00:18–00:22 He lists some of the partners. - 00:22–00:26 He explains that the percentage is added to a wallet in the app. - 00:26–00:28 He concludes by saying that the money can be transferred to a bank account.

# Ad summary This ad promotes Joko, an app that gives you cashback on your purchases at thousands of stores, including Carrefour. A woman shows how she uses the app to get 3.6% cashback on her groceries. # Brand positioning Joko is presented as a cashback app that allows users to earn money back on purchases made at various retailers, including Carrefour. The brand positions itself as a tool for smart shoppers looking to save money on everyday expenses. The brand aligns with values of financial savviness and convenience, offering a functional solution to help consumers recover a portion of their spending. Joko aims to disrupt the norm of traditional shopping by providing a digital platform that rewards users for their purchases, promoting a lifestyle of informed and economical consumption. # Product Joko is a cashback app that refunds a portion of your purchases in thousands of stores, including Carrefour. The app allows users to recover money at each checkout. The ad highlights the app's ability to provide cashback on grocery purchases, as demonstrated by the woman's experience of recovering 3.6% on her last shopping trip. Joko is presented as a user-friendly solution for saving money while shopping at familiar stores. # Visual style The ad has a UGC feel, with a handheld camera and natural lighting. The editing style includes quick cuts between the woman speaking and showing the products. The production quality is simple and straightforward, supporting the casual and relatable tone of the ad. The pacing is consistent, with cuts timed to the voiceover. # Hooks Spoken: Female 1: Cette année, j'arrête de perdre de l'argent. Text overlay: Cette année / ❌perdre de l'argent❌ Visual: 00:00–00:01: The woman is in a store aisle, looking directly at the camera. She is wearing a cream-colored sweater and has a happy expression. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of losing money on everyday purchases. The woman states, "Cette année, j'arrête de perdre de l'argent," indicating a desire to stop wasting money. # Value propositions - Get cashback on your purchases at thousands of stores, including Carrefour. - Recover money at each checkout with the Joko app. # Benefits - Recover money at each checkout - Save money on purchases # Features - Cashback app - Refunds a portion of your purchases - Thousands of stores - Includes Carrefour # Call to action None used. # Social proof - "Sur mes dernières courses, j'ai récupéré 3.6% de cashback." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her experience with the app. # Storyline - 00:00–00:01 The woman states that she will stop losing money this year. - 00:01–00:05 The woman asks if you shop at Carrefour and states that she will show how she recovers money at each checkout. - 00:05–00:09 The woman states that she installed Joko, an app that refunds part of your purchases in thousands of stores, including Carrefour. - 00:09–00:12 The woman states that she recovered 3.6% cashback on her last shopping trip. - 00:12–00:13 The woman repeats that she will stop losing money this year.

# Ad summary This ad promotes JOKO, an app that gives you cashback on your purchases. A woman explains that she has already earned 128 euros in cashback using the app. # Brand positioning Joko is presented as a user-friendly app that helps consumers save money effortlessly. The brand positions itself as a modern solution to everyday spending, offering cashback rewards on purchases from a wide range of popular retailers. Joko aligns with values of financial savvy and convenience, appealing to consumers who want to maximize their savings without significant effort. The brand pushes against the norm of missing out on potential savings, encouraging users to take advantage of cashback opportunities that they might otherwise overlook. The brand positioning is functional, focusing on the practical benefits of earning cashback on everyday purchases. # Product Joko is a cashback app that rewards users with a percentage of their purchases at various retailers. The app is designed for anyone who shops regularly at participating stores, offering a simple way to earn money back on everyday spending. Joko provides cashback in thousands of stores. The app addresses the purchase barrier of missing out on potential savings by automatically tracking and applying cashback rewards to users' accounts. The ad highlights the ease of use and the tangible financial benefits of using Joko, making it an appealing option for consumers looking to save money on their purchases. # Visual style The ad has a casual, UGC-style aesthetic with a clean and simple presentation. The editing style features quick cuts between the woman speaking and screen recordings of the app interface. The production quality is polished, with clear lighting and professional-looking graphics. The pacing is moderate, with cuts timed to emphasize key points in the voiceover. The audio-visual sync is well-coordinated, with text overlays and product actions timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:01 [Enthusiastically] Attends attends toi aussi tu fais ça Text overlay: 00:00–00:06 Attends attends toi aussi tu fais ça Visual: 00:00–00:03: A woman with long brown hair, wearing a white sweater, stands in front of a white wall. She gestures with her hands as she speaks directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of missing out on potential cashback rewards when shopping at various retailers. The woman states, "je suis désolée mais tu rates du cashback à chaque achat," emphasizing the missed opportunity for savings. # Value propositions - Earn cashback on your regular purchases at thousands of stores. - Stop losing money and start saving with Joko. # Benefits - Earn money back on everyday spending - Save money effortlessly - Stop losing money on purchases # Features - Cashback rewards on purchases - Thousands of participating stores - User-friendly app interface # Call to action télécharge Joko et commence à économiser maintenant # Social proof - "oui et Joko est noté 4,7/5 si jamais tu hésites encore" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing their positive experience with the app. # Storyline - 00:00–00:03 The video opens with a woman directly addressing the viewer, asking if they shop at retailers like Zalando, Temu, and Decathlon. - 00:03–00:06 She expresses mock disappointment, stating that the viewer is missing out on cashback rewards with every purchase. - 00:07–00:11 The video transitions to a screen recording of the Joko app interface, showcasing various retailers and cashback offers. - 00:11–00:17 The woman returns to the frame, explaining that she downloaded Joko and has already earned 128 euros in cashback from her regular purchases. - 00:17–00:19 A screenshot of her Joko account is shown, displaying the cashback balance and available offers. - 00:19–00:24 She encourages viewers to download Joko to stop losing money and start saving. - 00:24–00:28 She adds that Joko has a rating of 4.7/5, addressing any remaining hesitation.

# Ad summary This ad promotes Joko, a cashback app. A woman explains how the app works and shows how much cashback she has earned. # Brand positioning Joko is presented as a simple and free cashback app that allows users to earn money back on purchases made at partner stores. The brand positions itself as a user-friendly solution for saving money effortlessly, without requiring any extra effort from the customer. The brand aligns with values of convenience and financial savviness, appealing to consumers who want to maximize their savings on everyday purchases. Joko pushes against the traditional norms of coupon clipping or loyalty programs by offering automatic cashback without the need for manual activation or codes. # Product Joko is a cashback app that allows users to earn money back on purchases made at partner stores. The app works by connecting to the user's bank account and automatically tracking purchases made at participating retailers. When a user makes a purchase at a partner store, they automatically receive cashback in their Joko account. The app is free to use and offers cashback on a variety of purchases, including groceries, gifts, and travel accommodations. The app also offers the option to use vouchers to earn even more cashback. The ad highlights the ease and convenience of using Joko, emphasizing that it is a simple way to earn money back on purchases without any extra effort. # Visual style The ad has a UGC feel, with a simple background and natural lighting. The editing is quick, with cuts between shots timed to the music. The overall aesthetic is casual and approachable, which supports the intended tone of a friendly user sharing her experience. # Hooks Spoken: Female 1: Tu vois ça? / Female 1: C'est ce que j'ai réussi à économiser grâce à Joko. / Female 1: 128 euros, c'est ouf, non? Text overlay: TU VOIS ÇA / RÉUSSI À ÉCONOMISER / GRÂCE À JOKO Visual: 00:00–00:04: A woman with long blonde hair and a gray turtleneck sweater stands in front of a white wall. She points up with her right index finger. A screen recording of the Joko app interface appears above her head. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that people want to save money on purchases but don't want to put in a lot of effort. The woman states that the app is "hyper simple" and that you get cashback "automatically." # Value propositions - Earn cashback on purchases without any extra effort - Save money on everyday purchases - Get cashback automatically without the need for manual activation or codes # Benefits - Earn money back on purchases - Save money effortlessly - Get cashback automatically # Features - Connect your bank account - Automatic cashback - Vouchers # Call to action BREF TÉLÉCHARGE JOKO # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the app. # Storyline - 00:00–00:03 The woman points up to a screen recording of the Joko app interface. - 00:00–00:04 She states that she was able to save 128 euros thanks to Joko, and asks if that isn't crazy. - 00:04–00:09 She explains that the app is very simple: you connect your bank account, and every time you make a purchase at one of their partner stores, you automatically get cashback. - 00:09–00:13 She lists examples of purchases that qualify for cashback, including groceries, Christmas gifts, and Airbnb reservations. - 00:13–00:16 She states that everything is a good reason to get cashback, and repeats that it's free. - 00:16–00:18 She says that the app simply gives you back your money. - 00:18–00:22 She shows a notification from the app that she spent 100 euros at Adidas last week and got 4 euros cashback. - 00:23–00:25 She adds that you can earn even more if you use vouchers. - 00:25–00:29 She says that she is currently finalizing a purchase on the site and will get cashback. - 00:29–00:31 She concludes by telling the viewer to download Joko and start saving now.

# Ad summary This ad promotes Joko, a cashback app. A woman in a car explains how the app works, showing how she earned cashback on purchases from brands like Carrefour, Decathlon, Fnac, and New Balance. # Brand positioning Joko is presented as a user-friendly cashback app that allows users to earn money back on purchases from a variety of popular retailers. The brand aims to occupy a space in the consumer's mind as a convenient and accessible way to save money while shopping at familiar stores. The brand aligns with values of practicality and financial savvy, promoting a lifestyle where users can easily earn rewards on everyday purchases. Joko pushes against the norm of traditional loyalty programs by offering cashback directly through the app, without the need for physical cards or complicated point systems. The brand positioning is functional, emphasizing the simplicity and performance of the app in delivering cashback rewards. # Product Joko is a cashback app that allows users to earn money back on purchases made at partner retailers. The app works by connecting to the user's bank account, allowing it to automatically track purchases and apply cashback rewards. The app is for anyone who shops at partner retailers and wants to earn money back on their purchases. The app features partnerships with a variety of popular retailers, including Carrefour, Decathlon, Fnac, and New Balance. The app's USP is its simplicity and convenience, as it automatically tracks purchases and applies cashback rewards without the need for physical cards or complicated point systems. The ad shows the app being used while shopping for groceries, clothing, and other everyday items. The ad addresses the purchase barrier of not wanting to spend extra money by showing how the app allows users to earn money back on purchases they would already be making. The ad tells the viewer that Joko is worth trying because it is a simple and convenient way to earn money back on purchases from a variety of popular retailers. # Visual style The ad has a UGC feel, with a casual and unpolished aesthetic. The editing style is simple, with static shots and smooth transitions. The production quality is low-end, which supports the intended tone of authenticity and relatability. The pacing is consistent throughout the ad, with a moderate number of cuts per minute. # Hooks Spoken: 00:01–00:05 Je viens de retirer l'argent que j'ai gagné avec Joko mais en fait juste je vais prendre 2 secondes pour t'expliquer Text overlay: 00:01–00:05 Je viens de retirer l'argent que j'ai gagné avec Joko mais en fait juste je vais prendre 2 secondes pour t'expliquer Visual: 00:00–00:01 A woman with long brown hair and sunglasses is sitting in the driver's seat of a black car. She is holding a wad of cash. The car is parked on a street in front of a house. The sky is overcast. / 00:01–00:05 The camera is inside the car, looking at the woman from the back seat. She leans over the seat to address the camera. She is wearing a white t-shirt and black pants. The car has black leather seats with red stitching. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that it can be frustrating to not get rewarded for purchases you are already making. # Value propositions - Earn money back on purchases you would already be making - Simple and easy to use cashback app # Benefits - Earn money back on purchases - Simple and easy to use # Features - Connect your bank - Cashback after each purchase - Partner brands: Carrefour, Decathlon, Fnac, New Balance # Call to action None used. # Social proof - "J'ai pu récupérer 128 euros de cashback grâce à Joko" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is sharing her experience with the app. # Storyline - 00:01–00:05 00:01–00:05 The woman is sitting in her car, holding a wad of cash. She leans over the seat to address the camera, stating that she just withdrew the money she earned with Joko. The message is that the app allows you to earn real money. The perspective is from the woman, who is a user of the app. The tone is casual and friendly. - 00:05–00:08 00:05–00:08 The woman is now sitting in the driver's seat, holding a blue ice scraper. She says that it's super simple to use the app. You just have to connect your bank, and you can get cashback after each purchase. The message is that the app is easy to use and allows you to earn cashback on purchases. The perspective is from the woman, who is a user of the app. The tone is casual and friendly. - 00:08–00:14 00:08–00:14 The woman lists a number of partner brands, including Carrefour, Decathlon, Fnac, and New Balance. She says that she earned money by buying her t-shirt. The message is that the app has a wide variety of partner brands and allows you to earn money on purchases you would already be making. The perspective is from the woman, who is a user of the app. The tone is casual and friendly. - 00:15–00:17 00:15–00:17 The woman says that you can do your shopping and bam, you get a portion of your money back. The message is that the app is easy to use and allows you to earn money back on purchases you would already be making. The perspective is from the woman, who is a user of the app. The tone is casual and friendly. - 00:17–00:21 00:17–00:21 The woman holds up her phone, showing that she has earned 128 euros of cashback with Joko. She thanks Joko. The message is that the app allows you to earn real money. The perspective is from the woman, who is a user of the app. The tone is casual and friendly.

# Ad summary This ad promotes Joko, an app that gives users automatic cashback when they shop at partner stores. The ad features a young woman who explains how the app works and shares her experience using it. She highlights the app's simplicity, the ability to earn cashback on various purchases, and the fact that it's free to use. # Brand positioning Joko is presented as a user-friendly app that helps consumers save money effortlessly. The brand positions itself as a modern solution to traditional cashback programs, offering automatic rewards without the need for coupons or loyalty cards. Joko aligns with a lifestyle of convenience and smart spending, appealing to tech-savvy individuals who value simplicity and financial benefits. The brand pushes against the complexity of traditional reward systems by offering a seamless, automated experience. # Product Joko is a mobile app that automatically gives users cashback when they make purchases at partner stores. The app works by connecting directly to the user's bank account. When a user makes a purchase at a participating retailer, they automatically receive cashback. The app can be used for online shopping, groceries, and even Airbnb reservations. The app is free to use, and users can earn even more by using vouchers. The ad emphasizes that users can earn cashback without doing anything extra, simply by shopping as they normally would. # Visual style The ad has a casual, UGC-style aesthetic, with natural lighting and a simple background. The editing is straightforward, with quick cuts between the creator speaking and shots of the app interface or online shopping. The production quality is clean but not overly polished, giving it an authentic feel. The pacing is moderate, with cuts timed to emphasize key points in the voiceover. # Hooks Spoken: 00:00–00:01 [Enthusiastically] Mais regarde ça, Text overlay: 00:00–00:01 Mais regarde ça, Visual: 00:00–00:01 A young woman with long blonde hair, wearing a black shirt and blue jean overalls, stands indoors in front of a gray wall. She is centered in the frame and speaks directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of not getting rewarded for everyday purchases. The creator highlights how Joko solves this by automatically giving users cashback without any extra effort: "Tout ça en faisant rien du tout." # Value propositions - Earn cashback automatically by connecting your bank account to the app - Save money on various purchases, including online shopping, groceries, and Airbnb reservations - The app is free to use, so you have nothing to lose # Benefits - Save money effortlessly - Earn cashback automatically - Get your money back - Make savings # Features - Connect your bank account directly on the application - Automatic cashback when you make a purchase at one of their partners - Can be used for online shopping, groceries, and even Airbnb reservations - Use vouchers to earn even more # Call to action Télécharge Joko et tu verras. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her experience with the app. # Storyline - 00:00–00:06 00:00–00:06 The creator introduces the app Joko and states that she has saved 128 euros on her wallet. - 00:06–00:11 00:06–00:11 The creator states that the app is super simple and you just have to connect your bank account directly on the application. - 00:11–00:20 00:11–00:20 The creator explains that when you make a purchase at one of their partners, you automatically get cashback. - 00:21–00:28 00:21–00:28 The creator shows a tablet with an online shopping website and states that you can do your shopping online, your groceries, and even Airbnb reservations and that everything is a good reason to get cashback and save money. - 00:29–00:33 00:29–00:33 The creator repeats that the app is free and that it gives you back your money. - 00:34–00:40 00:34–00:40 The creator shows an example of a purchase she made at Adidas for 100 euros and that she got 4 euros of cashback by doing nothing. - 00:40–00:43 00:40–00:43 The creator states that if you use vouchers, you earn even more. - 00:43–00:46 00:43–00:46 The creator says that she has nothing else to say and that you should download Joko and see for yourself.

# Ad summary This ad promotes Joko, a cashback app. The ad features a woman showing how much money she has saved using the app. She explains that the app is simple to use: connect your bank, and when you make a purchase with one of their partners, you automatically earn cashback. She shows examples of purchases that qualify for cashback, such as Christmas gifts, Airbnb reservations, and Sephora purchases. She also mentions that you can earn even more by using vouchers. She encourages viewers to download Joko and start saving now. # Brand positioning Joko is presented as a user-friendly cashback app that allows users to earn money back on purchases made with partner brands. The brand aims to occupy a space in the consumer's mind as a simple and automatic way to save money on everyday purchases. The brand aligns with values of convenience and financial savviness, promoting a lifestyle where users can easily earn rewards without extra effort. Joko pushes against the norm of traditional couponing or loyalty programs by offering automatic cashback without the need for manual activation or codes. The brand positioning is functional, focusing on the performance and simplicity of the app. # Product Joko is a cashback app that allows users to earn money back on purchases made with partner brands. The app works by connecting to the user's bank account and automatically awarding cashback when purchases are made at participating retailers. The app is for anyone who wants to save money on everyday purchases without extra effort. The app features a user-friendly interface that displays available cashback offers and allows users to track their savings. The app's USP is its automatic cashback feature, which eliminates the need for manual couponing or loyalty program activation. The ad shows use occasions such as shopping for Christmas gifts, booking Airbnb reservations, and making purchases at Sephora. The ad addresses the purchase barrier of complexity by highlighting the app's simplicity and automatic cashback feature. The ad tells the viewer that Joko is worth trying because it offers a hassle-free way to earn money back on purchases they are already making. # Visual style The ad has a UGC feel, with a casual and unpolished aesthetic. The editing style is quick cuts, with frequent transitions between shots. The production quality is low-end, with natural lighting and handheld camera work. The pacing is fast, with cuts occurring every few seconds. The audio-visual sync is loose, with the cuts not always timed to the music or voiceover. # Hooks Spoken: 00:00–00:04 Female 1: Eh regarde ce que j'ai réussi à économiser avec Joko, 128 €, c'est ouf, non? Text overlay: 00:00–00:04 JOKO / 00:01–00:04 128,10 € / 00:01–00:04 C'EST Visual: 00:00–00:04 A woman stands outside in front of a white door with glass panels. She is wearing a brown hooded coat with fur trim, glasses, and a black head covering. She is holding her phone and showing the screen to the camera. The phone screen displays the Joko app, showing a balance of 128.10€. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that people want to save money but may not have the time or effort to manually search for coupons or deals. The woman states that Joko is free and helps users get their money back. # Value propositions - Simple to use - Automatic cashback - Free # Benefits - Save money - Get your money back - Earn even more with vouchers # Features - Connect your bank - Automatic cashback - Vouchers # Call to action Télécharge Joko et commence à économiser maintenant. (Download Joko and start saving now.) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is enthusiastic about the product. # Storyline - 00:00–00:04 00:00–00:04 A woman is standing outside and holding up her phone to the camera. She shows the screen, which displays that she has saved 128.10€ with Joko. - 00:04–00:09 00:04–00:09 The woman's phone screen is shown, displaying the Joko app's home screen. The screen scrolls through various partner brands and cashback offers. - 00:09–00:13 00:09–00:13 A hand types "idees cadeau noel" (Christmas gift ideas) into a search engine on a laptop. The screen then shows an Airbnb website with various lodging options. - 00:13–00:16 00:13–00:16 The woman is shown in a Sephora store, looking at makeup products. - 00:16–00:18 00:16–00:18 The woman states that Joko is free and returns your money. - 00:18–00:21 00:18–00:21 A tablet screen displays the Adidas website. A notification pops up showing that the user spent 100€ at Adidas and earned 4.50€ cashback. - 00:21–00:24 00:21–00:24 A tablet screen displays the Amazon website. The woman states that you can earn even more by using vouchers. - 00:24–00:26 00:24–00:26 The woman encourages viewers to download Joko and start saving now.

# Ad summary This ad promotes Joko, a cashback application that allows users to earn money back on their purchases. The ad features a news clip where a woman discusses the application and how it gives French people more purchasing power. The founder of Joko is also interviewed and explains how the app works. The app can be connected to a user's bank account and will track transactions made at partner stores, allowing users to earn cashback. # Brand positioning Joko is presented as a cashback application that aims to give French people more purchasing power. The brand is positioned as a user-friendly and secure way to earn money back on purchases made both online and in physical stores. Joko partners with 3,500 brands in France to offer cashback rewards to its users. The brand aims to occupy a space in the consumer's mind as a convenient and reliable way to save money while shopping. # Product Joko is a cashback application that allows users to earn money back on their purchases. It works both online and in physical stores. Users can connect Joko with their bank account in a secure way. The app tracks transactions made at partner stores and rewards users with cashback. Joko has partnered with 3,500 brands in France. The app also provides users with insights into their spending habits and preferences, allowing them to discover brands that align with their interests. # Visual style The ad has a polished and professional aesthetic. The editing style is quick cuts. The production quality is high-end commercial. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:03: objectif, c'est de récupérer de l'argent sur ses courses, sur son shopping. Text overlay: 00:00–00:42: Avec Joko, récupérez en moyenne 250 € par an sur vos achats 🇨🇭 / 00:00–00:42: Part 3 Visual: 00:00–00:14: A woman with long brown hair is sitting at a news desk. She is wearing a black blazer and a white shirt. She is looking down at a piece of paper and then looks up at the camera. The background is blue and has the BFM Business logo on it. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that people want to save money on their purchases and gain more purchasing power. # Value propositions - Earn an average of 250 € per year on purchases with Joko - Gain a better understanding of your spending habits and preferences with Joko's insights # Benefits - Earn money back on purchases - Gain more purchasing power - Discover brands that align with interests # Features - Cashback application - Works both online and in physical stores - Connects with bank account in a secure way - Tracks transactions made at partner stores - Provides insights into spending habits and preferences - Partners with 3,500 brands in France # Call to action None used. # Social proof - "Vous comptabilisez plus de 5 millions d'utilisateurs en France." – Female 1 (Expert) # Point of view - Expert 50% – The news anchor and founder of Joko are presented as experts who are credible based on their profession and expertise. - Brand 50% – The official voice of the brand is communicated through scripted lines and product claims. # Storyline - 00:00–00:14 A woman on a news segment discusses Joko and its mission to help people earn money back on their purchases. - 00:15–00:19 The founder of Joko explains that the app works both online and in physical stores. - 00:20–00:30 The founder explains that users can connect Joko with their bank account in a secure way, allowing the app to track transactions made at partner stores and reward users with cashback. - 00:31–00:42 The founder explains that the app provides users with insights into their spending habits and preferences, allowing them to discover brands that align with their interests.

# Ad summary This ad promotes Joko, a cashback app that allows users to connect their bank accounts and automatically receive cashback when they spend money at partner stores. The ad features a woman who shares her experience of earning money through Joko, highlighting the app's simplicity and the variety of partner stores available. # Brand positioning Joko is presented as a user-friendly cashback app that rewards users for their everyday spending. The brand aims to occupy a space in the consumer's mind as a simple and automatic way to earn money back on purchases made at partner stores. The brand aligns with values of convenience and financial savviness, promoting a lifestyle where users can effortlessly earn rewards without changing their spending habits. Joko pushes against the norm of traditional loyalty programs that require manual activation or tracking, offering a seamless and passive cashback experience. The brand positioning is functional, emphasizing the simplicity and automatic nature of the cashback process. # Product Joko is a cashback app that allows users to earn money back on purchases made at partner stores. The app works by connecting to the user's bank account and automatically tracking spending at participating retailers. When a user makes a purchase at a partner store, they receive a percentage of their money back as cashback. The app is designed for anyone who wants to earn rewards on their everyday spending without having to manually track or activate offers. The app features a user-friendly interface that displays the user's cashback balance, available offers, and partner stores. The app addresses the purchase barrier of complexity by offering a simple and automatic cashback process. # Visual style The ad has a UGC feel, with a casual and authentic tone. The editing style is simple, with static shots and minimal transitions. The production quality is decent, with clear visuals and audio. The pacing is moderate, with cuts timed to the speaker's words. # Hooks Spoken: [Excitedly] Heu alerte, ça marche vraiment. Text overlay: 00:00–00:01 Heu alerte ça marche vraiment Visual: 00:00–00:01: A woman with long brown hair and a black top stands in front of a shelf with books and decorations. She looks directly at the camera with a surprised expression and gestures with her hands. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is the difficulty and effort required to earn rewards through traditional loyalty programs. # Value propositions - Simple and automatic cashback: Connect your bank and earn money back without having to manually track or activate offers. - Earn money on everyday spending: Get rewarded for purchases you already make at partner stores. # Benefits - Earn money back on purchases - Save money effortlessly # Features - Connect your bank - Automatic cashback - Partner stores: Decathlon, Auchan, Carrefour, la Fnac # Call to action None used. # Social proof - "Moi j'ai déjà économisé 128 euros ce mois-ci." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing their positive experience with the product. # Storyline - 00:00–00:01 The video begins with the creator excitedly announcing that Joko really works. - 00:01–00:03 The creator states that she just withdrew money that she earned thanks to Joko, conveying that the app is a legitimate way to earn money. - 00:03–00:12 The creator explains that Joko is simple: you connect your bank and receive automatic cashback when you spend at partner stores, such as Decathlon, Auchan, Carrefour, and la Fnac. This explains how the app works and highlights its ease of use. - 00:12–00:17 The creator states that she has already saved 128 euros this month, showing the app interface to provide social proof of the app's effectiveness.

# Ad summary A woman promotes the JOKO app, which gives users cashback when they shop at partner stores. She shows how easy it is to use and how much money she has already saved. # Brand positioning JOKO is presented as a user-friendly app that rewards users with cashback for shopping at partner stores. The brand aims to occupy a space in the consumer's mind as a simple and automatic way to save money on everyday purchases. The brand aligns with values of convenience and financial savvy, positioning itself against the norm of traditional couponing or loyalty programs that require more effort. The brand positioning is functional, focusing on the simplicity and performance of the app in delivering cashback rewards. # Product JOKO is a cashback app that rewards users for shopping at partner stores. The app works by connecting to the user's bank account and automatically providing cashback when they make purchases at participating retailers. The app is for anyone who wants to save money on their everyday shopping. The app features a list of partner stores, including Decathlon, Auchan, Carrefour, and FNAC. The app addresses the purchase barrier of not wanting to spend extra time or effort to save money by offering an automatic cashback system. The ad highlights the ease of use and the potential for significant savings, making it worth trying or buying. # Visual style The ad has a polished UGC feel, with a clean and well-lit environment. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is high, suggesting a professional or semi-professional setup. The pacing is consistent throughout the ad, with cuts timed to the beat of the music and voiceover lines. The overall aesthetic is modern and approachable, designed to appeal to a younger audience. # Hooks Spoken: 00:00–00:01 [Enthusiastically] Euh, ça marche vraiment. Text overlay: 00:00–00:01 EUH Visual: 00:00–00:03: A young woman with fair skin, dark hair pulled back, and winged eyeliner holds up a stack of euro bills. She wears a gray zip-up sweater and a gold necklace. She smiles and looks directly at the camera in a selfie-style shot, with a plain beige wall in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the desire to save money without extra effort. "Tu connectes ta banque et tu reçois du cashback automatiquement." # Value propositions - Automatic cashback: Connect your bank and receive cashback automatically. - Save money effortlessly: Get reimbursed a portion of your purchases at partner stores. # Benefits - Save money - Get reimbursed a portion of your purchases - Easy to use # Features - Connect your bank - Cashback automatically - Partner stores: Decathlon, Auchan, Carrefour, FNAC # Call to action Donc n'attends plus et télécharge rapidement l'application. # Social proof - "Moi, j'ai déjà économisé 128€ ce mois-ci." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the app. # Storyline - 00:00–00:03 The woman holds up a stack of euros and expresses surprise that the JOKO app actually works. - 00:03–00:04 She states that she just withdrew the money she earned with JOKO, introducing the app as a source of income. - 00:04–00:06 She emphasizes that it's super simple to use, setting up the ease of use as a key benefit. - 00:06–00:08 She explains the process: connect your bank and receive cashback automatically, highlighting the effortless nature of the app. - 00:08–00:10 She shows a screen recording of the JOKO app interface, displaying a list of partner stores and cashback percentages, illustrating the variety of options available. - 00:10–00:13 She gives examples of partner stores like Decathlon, Auchan, Carrefour, and FNAC, making the app relatable to everyday shopping. - 00:13–00:16 She explains that when you do your shopping, the app reimburses a portion of the cost, reinforcing the cashback benefit. - 00:17–00:19 She shares her personal experience, stating that she has already saved 128 euros this month, providing social proof and demonstrating the potential savings. - 00:19–00:25 She concludes by saying that JOKO is the best way to save money thanks to their cashback, and encourages viewers to download the app quickly, ending with a call to action.

# Ad summary This ad promotes the Joko app, a cashback app that gives users money back when they shop at partner brands online or in stores. The ad features a woman speaking directly to the camera, explaining how the app works and encouraging viewers to download it to save money. # Brand positioning Joko is presented as a modern, user-friendly cashback app that helps consumers save money effortlessly. The brand positions itself as a solution for savvy shoppers who want to earn rewards on their everyday purchases, whether online or in physical stores. Joko aligns with a lifestyle of smart spending and financial awareness, pushing against the norm of missing out on potential savings. The brand positioning is functional, emphasizing the simplicity and effectiveness of the app in providing cashback rewards. # Product Joko is a cashback application that allows users to earn money back on purchases made at partner brands, both online and in physical stores. The app is designed for anyone who shops regularly and wants to save money effortlessly. The app is free to download and use. The USP is its ability to provide cashback rewards for both online and in-store purchases, making it a convenient solution for all types of shoppers. The ad addresses the purchase barrier of skepticism by highlighting the simplicity and free nature of the app, encouraging users to try it without risk. The ad emphasizes that Joko is partnered with thousands of brands, increasing the likelihood that users will find opportunities to earn cashback on their existing shopping habits. # Visual style The ad has a casual, UGC-style aesthetic, with a selfie-style camera angle and natural lighting. The editing is minimal, with static shots and no transitions. The production quality is simple, giving the ad an authentic and relatable feel. The pacing is consistent, with the focus on the speaker's message. # Hooks Spoken: Female 1: J'vais vous donner une astuce que tout le monde devrait utiliser, surtout si vous achetez énormément en ligne ou en magasin. Text overlay: 00:00–00:05 J'VAIS VOUS DONNER 1 ASTUCE QUE TOUT LE MONDE DEVRAIT / 00:02–00:05 UTILISER, SURTOUT SI VOUS ACHETEZ ÉNORMÉMENT EN LIGNE OU EN / 00:04–00:05 MAGASIN. Visual: 00:00–00:04: A close-up, selfie-style shot of a woman with long brown hair, wearing a white sweater and a heart necklace. She is indoors, with a brick wall and a blue wall visible in the background. She is smiling and speaking directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting to save money while shopping, but not knowing how or where to find the best deals. The ad states, "J'vais vous donner une astuce que tout le monde devrait utiliser, surtout si vous achetez énormément en ligne ou en magasin." # Value propositions - Save money effortlessly with cashback rewards on purchases made at thousands of partner brands, both online and in stores. - The app is totally free. # Benefits - Save money - Get money back on purchases - Easy to use # Features - Cashback rewards - Works online and in stores - Partners with thousands of brands - Totally free application # Call to action Télécharge Joko pour faire des économies ! # Social proof - "La meilleure appli que j'ai utilisé jusqu'ici, c'est l'application Joko" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the Joko app. # Storyline - 00:00–00:05 The ad begins with a woman introducing a tip for anyone who shops online or in stores. - 00:05–00:08 She states that the tip is to use cashback, which will help people save money. - 00:08–00:12 She recommends the Joko app as the best app she has used so far. - 00:13–00:15 She explains that the app works both online and in stores. - 00:15–00:18 She explains that the principle is simple: you make purchases and get money back. - 00:19–00:21 She states that it is the solution of the moment. - 00:21–00:24 She explains that Joko partners with thousands of brands. - 00:25–00:28 She explains that you make purchases at these brands and Joko gives you money. - 00:28–00:35 She states that the app is totally free and encourages viewers to download Joko to save money.