How Starbucks Advertises on Meta

# Ad summary This ad promotes the Starbucks Rewards app. It highlights the convenience of ordering and paying through the app, and encourages viewers to download the app. # Brand positioning Starbucks is presented as a modern and convenient coffee brand that values its customers' time. The ad promotes the Starbucks Rewards app, emphasizing ease of use and accessibility. The brand aligns with a fast-paced, on-the-go lifestyle, offering a functional solution for ordering and paying for coffee. The brand is positioned as a tech-forward company that embraces digital solutions to enhance the customer experience. # Product The Starbucks Rewards app is a mobile application that allows users to order and pay for their Starbucks beverages and food items in advance. The app is designed for individuals who want to save time and enjoy a seamless ordering experience. The app features the ability to order ahead and pay on the way. The ad addresses the purchase barrier of waiting in line by offering a convenient alternative. The app is presented as a tool to enhance the overall Starbucks experience, making it more efficient and user-friendly. # Visual style The ad has a clean and modern aesthetic with a focus on bright colors and clear visuals. The editing style is quick and snappy, with smooth transitions. The production quality is polished, giving it a professional commercial feel. The pacing is fast, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:02 Wait, you haven't used the app yet? Text overlay: 00:00–00:09 STARBUCKS® REWARDS / 00:00–00:02 Wait, / 00:01–00:02 you haven't used the app yet? Visual: 00:00–00:02 Split screen. Left: A smartphone with a green case lies on a wooden table, displaying the Starbucks logo. Right: A young man with curly hair and a green sweater holds a Starbucks cup, facing a young woman with curly hair and a maroon hat, who holds a white cup. They are sitting at a wooden table in a bright, casual coffee shop setting. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that waiting in line at Starbucks is a frustration. # Value propositions - Convenience of ordering and paying through the app - Saving time by ordering ahead # Benefits - Order and pay, on your way # Features - Order & pay # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the official voice of the brand, promoting the Starbucks Rewards app and its benefits. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a split screen showing a phone on a wooden table and two people at a table in a coffee shop. Text appears asking if the viewer hasn't used the app yet. This is intended to grab the viewer's attention by questioning their current behavior and suggesting a better alternative. - 00:02–00:07 00:02–00:07 The ad transitions to a close-up of the Starbucks logo on a cup, followed by a shot of an iced coffee drink. Text appears stating that you can order and pay on your way. This highlights the convenience and efficiency of using the Starbucks app. - 00:07–00:09 00:07–00:09 The ad shows the iced coffee drink with a heart drawn around it. This is intended to create a positive association with the product and brand.

# Ad summary This ad promotes the Starbucks Rewards program. It uses a close-up shot of a coffee beverage being stirred, followed by a barista holding a cup with the Starbucks logo. The ad highlights the accessibility of the rewards program. # Brand positioning Starbucks is presented as a ubiquitous and accessible coffee brand that rewards its loyal customers. The ad focuses on the Starbucks Rewards program, implying that customers can easily earn rewards with their regular purchases. The brand aligns with a lifestyle of convenience and indulgence, offering a treat that is 'closer than you think.' This positioning is functional, emphasizing the ease of earning rewards, and emotional, suggesting a sense of anticipation and satisfaction. # Product The ad promotes the Starbucks Rewards program, which allows customers to earn rewards through purchases. The program is presented as easily accessible, with the tagline 'Your next Reward is closer than you think.' The ad features a Starbucks coffee cup, highlighting the brand's core product. The cup is a standard white paper cup with the iconic green Starbucks logo and a star drawn on it, suggesting a personalized touch. The ad aims to encourage viewers to join the rewards program and enjoy the benefits of their regular Starbucks purchases. # Visual style The ad has a polished and inviting aesthetic, with bright lighting and close-up shots that emphasize the visual appeal of the coffee and the Starbucks brand. The editing is simple, with static shots and smooth transitions. The production quality is high, creating a professional and appealing commercial. The pacing is slow and deliberate, allowing the viewer to focus on the details of the product and the message. # Hooks Text overlay: 00:00–00:07: STARBUCKS® REWARDS / 00:00–00:02: Your next Reward Visual: 00:00–00:02: A close-up shot of a coffee beverage being stirred. The foreground shows the swirling coffee with light and dark brown hues, creating a visually appealing texture. A white object, possibly a spoon or stirrer, is partially visible, causing the swirling motion. The background is blurred, keeping the focus on the coffee. The lighting is bright, highlighting the richness of the coffee. The camera is stationary, providing a stable and focused view. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Starbucks Rewards program offers a convenient way to earn rewards with your regular purchases. # Benefits - Easy access to rewards - Rewards are closer than you think # Features - Starbucks Rewards program # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of Starbucks, promoting its rewards program and products. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a close-up shot of a coffee beverage being stirred. This visual is intended to create a sense of anticipation and indulgence, drawing the viewer in with the appealing texture and color of the coffee. The perspective is from an observer, focusing on the visual appeal of the drink. - 00:02–00:07 00:02–00:07: A barista holds out a Starbucks cup towards the viewer. This shot emphasizes the accessibility of Starbucks and its products. The text overlay 'Is closer than you think' reinforces the idea that the rewards program is within easy reach. The perspective shifts to the viewer, who is being presented with the cup, creating a sense of direct engagement.

# Ad summary This ad promotes Starbucks Rewards and encourages viewers to try something new and get rewarded for it. The ad features a matcha drink, a latte, and a pastry. # Brand positioning Starbucks is presented as a familiar and accessible brand that offers a wide range of beverages and pastries. The ad highlights the Starbucks Rewards program, positioning the brand as one that values customer loyalty and provides incentives for trying new items. The brand aligns with a lifestyle of convenience and indulgence, encouraging customers to treat themselves and explore new flavors while being rewarded for their purchases. The brand follows category norms by showcasing visually appealing food and beverage items, but also pushes against the norm by promoting its rewards program. # Product The ad features a variety of Starbucks products, including a matcha drink, a latte, and a pastry. The matcha drink is a green-colored beverage with ice and a white foamy topping. The latte is a coffee drink with a white foam swirl on top, served in a white mug with black speckles. The pastry is a rectangular, golden-brown pastry with a creamy white filling in the center. The ad encourages viewers to try something new and get rewarded for it, suggesting that these products are worth trying or buying because they offer a unique and enjoyable experience, plus rewards points. # Visual style The ad has a clean and polished aesthetic with a light green color scheme. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with each shot held for a few seconds. The cuts are timed to the music beats. # Hooks Text overlay: 00:00–00:05 / STARBUCKS® REWARDS / Try something new Visual: 00:00–00:02: A close-up shot of a matcha drink being poured into a glass with ice. The drink is green, and the liquid being poured is white. The background is a light green color. The camera is stationary and focused on the drink. Text overlay: "STARBUCKS REWARDS" and "Try something new". # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Try something new and get rewarded for it # Benefits - Opportunity to try new items - Get rewarded for purchases # Features - Matcha drink - Latte - Pastry - Starbucks Rewards program # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing its products and rewards program. # Storyline - 00:00–00:02 The ad opens with a close-up shot of a matcha drink being poured, highlighting its vibrant green color and creamy texture. - 00:02–00:03 The scene transitions to a close-up of a latte in a mug, showcasing the intricate foam art on top. - 00:03–00:05 Next, the ad displays a pastry on a plate, emphasizing its golden-brown crust and creamy filling. - 00:05–00:10 The ad concludes with a shot of all three items together—the matcha drink, latte, and pastry—along with the text overlay "And get rewarded for it," reinforcing the message of the Starbucks Rewards program.

# Ad summary This ad promotes Starbucks Rewards and highlights that you can earn stars in the app when you purchase a daily cold brew. # Brand positioning Starbucks is presented as a modern and rewarding coffee brand. The ad focuses on the Starbucks Rewards program, emphasizing the benefits of earning stars through the app with daily purchases. The brand aligns with a lifestyle of convenience and indulgence, positioning itself as a go-to for daily coffee needs while offering added value through its rewards program. The brand is functional, offering a rewards program for frequent purchases. # Product The featured product is Starbucks Cold Brew, a coffee beverage served cold. The ad highlights that purchasing a daily cold brew earns customers stars in the Starbucks app through the Starbucks Rewards program. The ad focuses on the benefit of earning rewards with each purchase, making it worthwhile for regular customers. The ad does not explicitly mention any purchase barriers. # Visual style The ad has a polished and modern aesthetic with a focus on clean visuals and soft lighting. The editing style is static shots. The production quality is high-end, creating a sophisticated and inviting tone. The pacing is slow and consistent, allowing viewers to focus on the product and its presentation. # Hooks Text overlay: 00:00–00:09: STARBUCKS REWARDS / 00:01–00:09: Your daily cold brew Visual: 00:00–00:03: Close-up shot inside a glass filled with ice cubes and dark coffee. Bubbles are visible at the bottom. The lighting is warm, creating a golden hue. The camera is static, focusing on the textures and details of the drink. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Daily cold brew earns you stars in the app # Benefits - Earn rewards with daily cold brew purchases # Features - Cold brew - Starbucks Rewards program - Stars earned in the app # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:03 00:00–00:03: The ad opens with a close-up shot of ice and coffee in a glass. The message is to highlight the product, cold brew, in an appealing way. The perspective is from the brand, showcasing the product's visual appeal. The tone is refreshing and inviting. - 00:03–00:09 00:03–00:09: The scene transitions to a full shot of a cold brew on a table in a modern setting. The message is to show the product in a lifestyle context. The perspective is from the brand, showcasing the product in an aspirational setting. The tone is sophisticated and modern.

# Ad summary This ad promotes the Starbucks Rewards program. It shows a close-up of a Starbucks drink, followed by text overlays that highlight the benefits of the rewards program, such as earning stars and enjoying more of what you love. # Brand positioning Starbucks is presented as a brand that rewards its loyal customers through its Starbucks Rewards program. The brand aims to occupy a space in the consumer's mind as a provider of not only high-quality coffee and beverages but also as a company that values and appreciates its customers by offering them the opportunity to earn stars and enjoy more of what they love. The brand aligns with a lifestyle of convenience and indulgence, promoting the idea that enjoying your favorite Starbucks drink can also lead to earning rewards. The brand positioning is both functional (earning rewards) and emotional (enjoying more of what you love). # Product The Starbucks Rewards program is a loyalty program that allows customers to earn stars with every purchase. These stars can then be redeemed for free drinks, food, and other rewards. The program is designed for frequent Starbucks customers who want to get more out of their purchases. The ad highlights the benefits of the program, such as the ability to earn stars and enjoy more of what you love. The ad addresses the potential purchase barrier of cost by suggesting that rewards can lead to free items, making Starbucks more accessible and appealing to budget-conscious customers. # Visual style The ad has a polished and appealing aesthetic, with close-up shots of the Starbucks drink and ingredients. The editing style is quick and dynamic, with smooth transitions between scenes. The production quality is high, giving the ad a professional and commercial feel. The pacing is fast, with cuts timed to the upbeat music. The text overlays are clean and modern, complementing the overall visual style. # Hooks Text overlay: 00:00–00:02 This could be free Visual: 00:00–00:02: Close-up shot of a Starbucks drink in a tall glass. The drink consists of coffee, ice, cream, and caramel drizzle. The background is blurred and out of focus. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the cost of Starbucks drinks can be a barrier for some customers. # Value propositions - The Starbucks Rewards program allows you to earn stars with every purchase, which can then be redeemed for free drinks and other rewards, allowing you to enjoy more of what you love. # Benefits - This could be free - Enjoy more of what you love # Features - Earn Stars # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the official voice of the brand, showcasing the benefits of the Starbucks Rewards program. # Storyline - 00:00–00:02 The ad opens with a close-up shot of a Starbucks drink, visually enticing the viewer with its appealing appearance. - 00:00–00:02 The text overlay "This could be free" appears, immediately piquing the viewer's interest by suggesting a potential benefit. - 00:02–00:04 The scene transitions to coffee beans being poured, visually representing the source of Starbucks' products and the foundation of the rewards program. - 00:02–00:04 The text overlay "Earn Stars" reinforces the idea of accumulating rewards with each purchase. - 00:04–00:06 The ad shows ice being dropped into a drink, emphasizing the refreshing and enjoyable aspect of Starbucks beverages. - 00:04–00:06 The text overlay "Enjoy more" builds on the previous message, suggesting that the rewards program enhances the overall Starbucks experience. - 00:06–00:09 The ad returns to a shot of the Starbucks drink, now complete and ready to be enjoyed, visually reinforcing the end result of earning rewards. - 00:06–00:09 The text overlay "of what you love" summarizes the core value proposition of the Starbucks Rewards program, highlighting the ability to get more of your favorite items.

# Ad summary This ad promotes the Starbucks Rewards program. It features a Starbucks cup with the words "just for you!" written on it. The ad uses upbeat music and simple visuals to highlight the rewards program. # Brand positioning Starbucks is presented as a well-established and recognizable brand, instantly identifiable by its iconic green logo. The ad focuses on the Starbucks Rewards program, positioning the brand as one that values its customers by offering personalized rewards. The tone is upbeat and friendly, aligning with a lifestyle of convenience and enjoyment. The brand follows category norms by promoting its loyalty program, but it personalizes the experience by offering rewards "just for you!" # Product The featured product is the Starbucks Rewards program, designed to offer personalized benefits to its members. The program is implied to be accessible through the Starbucks app or website. The ad highlights the personalized aspect of the rewards, emphasizing that they are "just for you!" This suggests that the program tailors offers and benefits to individual customer preferences. The ad addresses the potential purchase barrier of not being a rewards member by showcasing the exclusive benefits and personalized experience that the program offers. # Visual style The ad has a clean and polished aesthetic with a focus on simplicity. The editing style is static, with no cuts or transitions. The production quality is high, resembling a professional commercial. The visual motif is the centered Starbucks cup. The pacing is slow and consistent. The text and product actions are timed to the music beats. # Hooks Text overlay: 00:00–00:03 STARBUCKS REWARDS / 00:00–00:03 Hello, Rewards / 00:00–00:03 just for you! / 00:00–00:03 At participating stores. Restrictions apply. / 00:00–00:03 See Starbucks.com/terms for details. For Starbucks Rewards members. Visual: 00:00–00:03 A white Starbucks cup filled with black coffee is centered against a light green background. The Starbucks logo is prominently displayed on the cup. Above the cup, the text "STARBUCKS REWARDS" is visible. Below the cup, small text reads, "At participating stores. Restrictions apply. See Starbucks.com/terms for details. For Starbucks Rewards members." The camera is stationary, providing a clear and direct view of the product. The lighting is bright and even, highlighting the cup and text. The words "just for you!" are written on the cup in black marker. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that customers may feel left out or not valued if they are not part of the Starbucks Rewards program. The phrase "just for you!" suggests that non-members are missing out on personalized benefits. # Value propositions - Personalized rewards "just for you!" # Benefits - Exclusive benefits - Personalized experience # Features - Personalized rewards # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of Starbucks, promoting its rewards program with branded visuals and messaging. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a static shot of a Starbucks cup with the Starbucks Rewards logo and the text "Hello, Rewards." The message is to introduce the Starbucks Rewards program in a simple and direct way. The perspective is from the brand, conveyed through the official logo and text. The tone is welcoming and informative. - 00:00–00:03 00:00–00:03 The words "just for you!" are written on the cup. This message is to highlight the personalized aspect of the rewards program. The perspective is from the brand, emphasizing the individual benefits. The tone is friendly and inviting.

# Ad summary This ad for Starbucks Rewards uses a lo-fi music track and simple animations to promote the benefits of the Starbucks app. The ad highlights offers, games, and rewards, encouraging users to make their first order through the app. # Brand positioning Starbucks is presented as a modern and accessible brand that rewards its customers through its app. The brand aligns with a lifestyle of convenience and enjoyment, offering a seamless experience for ordering and earning rewards. The ad promotes the brand's rewards program, emphasizing ease of use and accessibility through the app. The brand positioning is functional, focusing on the simplicity and benefits of using the app to enhance the customer experience. # Product The Starbucks Rewards app is featured as a tool for customers to enjoy offers, play games, and earn rewards. The app is designed for Starbucks customers who want to make their first order and start earning rewards. The ad highlights that everything is "All in the app," emphasizing the convenience of managing orders and rewards in one place. The app addresses the purchase barrier of convenience by providing a streamlined ordering and rewards experience. # Visual style The ad has a clean and simple aesthetic with a polished commercial feel. The editing style is static, with smooth transitions between text overlays. The visual motif is the centered Starbucks cup against a solid green background. The pacing is slow and consistent, with text changes timed to the music beats. # Hooks Text overlay: 00:00–00:03 STARBUCKS REWARDS / 00:00–00:03 [LO-FI MUSIC] / 00:00–00:02 Enjoy Offers Visual: 00:00–00:02 A white Starbucks cup with the Starbucks logo is centered against a solid green background. The cup is filled with a latte, topped with foamy milk. Above the cup, the text "STARBUCKS REWARDS" is displayed in a simple font. Above that, the text "[LO-FI MUSIC]" is displayed in a black box. The text "Enjoy Offers" appears above the cup in a handwritten-style font. The camera is static, and the lighting is even. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of a fragmented experience where customers have to manage offers, games, and rewards separately. This is addressed by highlighting that everything is "All in the app." # Value propositions - Convenience: All features are available in the app. - Engagement: Offers and games enhance the user experience. - Incentive: Rewards are earned for using the app. # Benefits - Enjoy offers - Play games - Earn rewards - Make your first order and start earning Rewards # Features - Offers - Games - Rewards - All in the app # Call to action Make your first order and start earning Rewards # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official voice of the Starbucks brand, showcasing the product and its benefits. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a static shot of a Starbucks cup against a green background, accompanied by lo-fi music. The text "Enjoy Offers" appears above the cup. This moment is intended to create a relaxed and inviting atmosphere, highlighting the enjoyable aspects of the Starbucks experience. The perspective is from the brand, showcasing the product in a visually appealing way. The tone is calm and inviting. - 00:02–00:05 00:02–00:05 The text changes to "Play Games," continuing to emphasize the fun and engaging aspects of the Starbucks Rewards app. This builds on the previous moment by adding another layer of benefit to using the app. The perspective remains from the brand, maintaining a consistent message about the app's features. The tone remains light and playful. - 00:05–00:08 00:05–00:08 The text changes again to "Earn Rewards," highlighting the tangible benefits of using the app. This reinforces the value proposition of the Starbucks Rewards program. The perspective is still from the brand, focusing on the rewards aspect. The tone is positive and rewarding. - 00:08–00:11 00:08–00:11 The text "All in the app. Make your first order and start earning Rewards" appears, summarizing the key benefits and encouraging users to take action. A smiley face is added to the cup, enhancing the friendly and approachable tone. This moment serves as a call to action, prompting viewers to download and use the app. The perspective is from the brand, directly addressing the viewer. The tone is encouraging and inviting.

# Ad summary This ad features a variety of people drinking Starbucks Frappuccinos. The ad focuses on how drinking a Frappuccino makes the consumer's day better. # Brand positioning Starbucks, as presented in this ad, aims to solidify its position as a provider of accessible, everyday luxury in the beverage market. The brand aligns with a lifestyle that values moments of enjoyment and connection in daily routines. Rather than pushing against category norms, the brand is following the trend of highlighting how their products can enhance everyday moments. Starbucks's positioning is largely emotional, focusing on the positive feelings associated with enjoying their products and the brand's alignment with improving the customer's day. # Product The product featured in this ad is the Starbucks Frappuccino in a glass bottle. This pre-made, ready-to-drink coffee beverage is designed for on-the-go consumption and enjoyment at any moment. It is available in multiple flavors. The ad emphasizes the drink's ability to enhance the consumer's day, presenting it as a simple pleasure that can be integrated into various daily activities. The Frappuccino is marketed as a convenient and accessible way to enjoy a coffee treat, with the ad suggesting that it can turn an ordinary moment into something special. # Visual style The ad has a bright and warm aesthetic, with natural lighting and smooth transitions, suggesting a polished commercial feel. The editing rhythm is slow, with static shots allowing viewers to focus on the product and the family moments. The pacing is consistent, and the audio-visual sync is timed with the music beats, enhancing the overall viewing experience. # Hooks Spoken: 00:03–00:04 [Voiceover] Better coffee. Text overlay: 00:03–00:05 BETTER COFFEE. Visual: 00:03–00:04 An extreme close-up of a swirling brown liquid, presumably the Frappuccino. The camera is still, providing a detailed view of the liquid's texture and color. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the consumer's struggle of not being able to find time to treat themselves to a delicious coffee. # Value propositions - Enhances everyday moments with a simple pleasure - Easy and accessible coffee treat on the go # Benefits - Better coffee. - Better day. # Features - Ready to drink coffee beverage # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is shown from the customer's perspective to promote relatability. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close up of a Starbucks Frappuccino bottle. Then, a father and daughter are shown coloring at a table while the father drinks the Frappuccino. This moment is intended to showcase how the drink can be enjoyed during everyday family activities, presenting the dad's perspective and implying that he is improving the moment by enjoying this simple pleasure. The tone is peaceful and family-oriented. - 00:02–00:03 00:02–00:03 A person holds up the Starbucks Frappuccino Mocha flavor. The brand highlights the on-the-go aspect and ease of enjoying the drink anywhere. The shot is from a consumer's perspective, positioning the drink as a convenient choice. - 00:03–00:05 00:03–00:05 The ad shows a close-up of the drink as the text overlay states, "BETTER COFFEE. BETTER DAY." The ad then presents a final image of a father holding his daughter with the text overlay. The brand is presenting the idea that their drink is a simple everyday pleasure. The tone is conclusive and heartwarming.

# Ad summary This ad shows various people enjoying bottled Starbucks Frappuccino coffee drinks in different everyday scenarios. The ad highlights the convenience and taste of the product, suggesting it can make everyday moments a little better. # Brand positioning Starbucks is presented as a well-established, premium brand that offers a convenient and accessible way to enjoy a coffeehouse experience at home or on the go. The brand is positioned to fit seamlessly into various lifestyle scenarios, from family time to solo moments. By showing a diverse range of people enjoying the product, Starbucks aligns with an inclusive and modern lifestyle, contrasting with the more time-consuming process of making coffee from scratch. The brand emphasizes both emotional and functional benefits. # Product The featured product is a bottled Starbucks Frappuccino, a ready-to-drink coffee beverage. It is shown being enjoyed in various scenarios, emphasizing its convenience and portability. The bottle has the Starbucks logo and the word "Frappuccino" displayed prominently. The drink is available in Mocha flavor, as indicated on the bottle label. The product is presented as a tasty and convenient alternative to making coffee at home or visiting a Starbucks store. The ad addresses the purchase barrier of convenience, showcasing how the bottled Frappuccino can be enjoyed anytime, anywhere. # Visual style The ad has a bright, natural aesthetic with a mix of close-up shots and lifestyle scenes. The editing style includes quick cuts and smooth transitions to maintain a positive and upbeat feel. The production quality is polished, suggesting a professional commercial. The pacing is consistent throughout the ad, with cuts timed to the music beats. # Hooks Visual: 00:00–00:01: A silhouetted figure with their back to the camera stands in front of a brightly lit window. The figure is centered and stretching their arms out to each side. Light is shining in from outside the large window, illuminating the scene. / 00:01–00:02: Close-up of hands opening a bottle of Starbucks Frappuccino. The bottle cap is brown with the Starbucks logo. Lighting is dim. / 00:02–00:03: A close-up shot of the Starbucks Frappuccino bottle. The Starbucks logo and "Frappuccino" text are visible. The bottle is brown, and the lighting is bright. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that making coffee at home or going to a Starbucks store is time-consuming and inconvenient. The pain point is the lack of a quick and easy way to enjoy a Starbucks coffee beverage. # Value propositions - Enjoy a coffeehouse experience at home or on the go - Make everyday moments a little better - Convenient and tasty alternative to making coffee at home # Benefits - Convenience - Portability - Tasty # Features - Ready-to-drink coffee beverage - Bottled Starbucks Frappuccino - Mocha flavor # Call to action None used. # Social proof - None used. # Point of view - Customer 90% – The ad showcases the product being integrated into the daily lives of various individuals, giving the impression of how the product can improve the user's experience. - Brand 10% – The brand's message is delivered through the text overlays at the end of the ad, reinforcing the product's benefits. # Storyline - 00:00–00:01 The ad opens with a silhouetted figure stretching in front of a sunlit window, implying a fresh start to the day. - 00:01–00:02 00:01–00:02: A close-up shows hands opening a bottle of Starbucks Frappuccino. This action introduces the product as a key element of the morning routine. - 00:02–00:03 00:02–00:03: The camera focuses on the Starbucks logo and the word "Frappuccino" on the bottle, reinforcing brand recognition and product identification. - 00:03–00:05 00:03–00:05: A man is shown lifting a child out of bed, creating a heartwarming scene and suggesting the start of a family-oriented day. - 00:05–00:07 00:05–00:07: The next shot shows feet walking down a wooden staircase, implying the continuation of the morning routine and moving downstairs for breakfast. - 00:07–00:08 00:07–00:08: A father and daughter are seen sitting at a table, with the father drinking the Frappuccino while the daughter draws. This scene conveys a sense of family bonding and shared enjoyment. - 00:08–00:10 00:08–00:10: A close-up shows the bottle being placed in a car's cup holder, transitioning to a shot of a person in the car's backseat, implying a journey or outing. - 00:10–00:11 00:10–00:11: A hand holding a bottle of Starbucks Frappuccino, set against a blurred outdoor background, reinforces its portability and suitability for on-the-go consumption. - 00:11–00:14 00:11–00:14: The ad concludes with text overlays "BETTER COFFEE. BETTER DAY." over a swirling shot of the drink and a shot of the father holding his daughter, emphasizing the positive impact of the product on the day and family life.

# Ad summary This ad promotes the Starbucks Lavender Latte. The ad features a close-up shot of the latte, text overlays that highlights the subtle floral flavors and limited-time availability, and ends with information on how to customize and order in the app. # Brand positioning Starbucks is presented as a well-established coffeehouse brand that offers a variety of seasonal and specialty beverages. The brand aims to occupy a space in the consumer's mind as a provider of unique and flavorful coffee experiences. The brand values convenience, personalization, and seasonal offerings. The use of the Starbucks logo and the emphasis on mobile app ordering align with category norms for large coffee chains. The brand positioning is functional, highlighting the limited-time availability and convenience of ordering via the app. # Product The product advertised is the Starbucks Lavender Latte. It is a beverage featuring subtle floral flavors. It is offered for a limited time. The latte can be customized and ordered through the Starbucks app. The ad promotes the drink’s unique flavor profile and encourages customers to enjoy it while they can. # Visual style The ad has a polished and clean aesthetic, typical of commercial advertisements. The editing style is simple with static shots and subtle zoom. The production quality is high-end, creating a visually appealing and professional look. The pacing is slow, with minimal cuts. The text and product actions are timed to the music. # Hooks Text overlay: 00:00–00:05: Subtle floral flavors / 00:01–00:05: back for a limited time Visual: 00:00–00:02: Close-up shot of a Lavender Latte in a clear glass mug. The latte has a light brown color with a thick layer of white foam on top. The Starbucks logo is prominently displayed on the mug. The background is a soft, solid pink color. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Enjoy the unique and seasonal Lavender Latte - Convenient in-app customization, ordering, and rewards # Benefits - Enjoy the Lavender Latte while you can - Customize in-app - Order in-app - Earn in-app # Features - Subtle floral flavors # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the official voice of the Starbucks brand, presenting product claims and features through direct messaging and visuals. # Storyline - 00:00–00:02 The ad opens with a close-up shot of the Lavender Latte in a glass mug. - 00:00–00:02 The text overlay introduces the drink, highlighting its key flavor profile, and communicates that it is available for a limited time, encouraging viewers to act fast. - 00:02–00:05 The camera zooms out slightly, showing the full mug against a pink background. - 00:02–00:05 The text overlay prompts the viewer to 'Enjoy the Lavender Latte while you can,' reinforcing the limited-time offering. - 00:05–00:09 The text overlay emphasizes in-app customization and ordering options, including earning points.

# Ad summary This ad promotes Starbucks Rewards. It features a woman reacting positively to earning a free drink through the rewards program. The ad ends with a call to action to join Starbucks Rewards and start earning. # Brand positioning Starbucks is presented as a brand that rewards its loyal customers. The ad focuses on the Starbucks Rewards program, highlighting the benefit of earning free drinks. The brand aligns with a lifestyle of enjoying coffee and treats, with a focus on customer appreciation and incentives. The brand positioning is functional, emphasizing the tangible reward of free drinks through its loyalty program. # Product The featured product is the Starbucks Rewards program, which allows customers to earn points towards free drinks and other rewards. The program is for anyone who frequents Starbucks and wants to be rewarded for their loyalty. The ad highlights the USP of earning a free drink, addressing the purchase barrier of cost by offering a way to get items for free. The ad shows the use occasion of enjoying a Starbucks drink and the benefit of earning rewards for doing so. The ad encourages viewers to join Starbucks Rewards and start earning. # Visual style The ad has a bright and cheerful aesthetic, with a focus on the customer's positive reaction. The editing is simple, with static shots and clear text overlays. The production quality is polished, giving it a commercial feel. The pacing is consistent, with cuts timed to the upbeat music. # Hooks Spoken: 00:00–00:04: [UPBEAT MUSIC] Text overlay: 00:00–00:04: How life feels when.... Visual: 00:00–00:03: A woman with long, dark, wavy hair, wearing a light green sweater and jeans, stands inside a Starbucks. She holds a Starbucks cup with whipped cream in both hands. She makes exaggerated expressions, alternating between wide-eyed surprise and a big smile. The background shows a window with a view of an outdoor area with green umbrellas and tables. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the cost of Starbucks drinks can be a barrier, which the rewards program addresses by offering a way to earn free drinks. # Value propositions - Join Starbucks Rewards and start earning # Benefits - Earn a free drink # Features - Starbucks Rewards program # Call to action Join Starbucks® Rewards and start earning # Point of view - Customer 100% – The ad is told from the perspective of a customer who is excited about earning a free drink through Starbucks Rewards. # Storyline - 00:00–00:07 A woman holds a Starbucks drink with whipped cream and makes exaggerated happy faces. - 00:04–00:07 The text overlay "You earn a free drink" appears, explaining the reason for her excitement. - 00:07–00:11 A Starbucks cup with whipped cream is shown against a green background. - 00:08–00:11 The text overlay "Join Starbucks® Rewards and start earning" appears, encouraging viewers to sign up for the rewards program.

# Ad summary This ad promotes Starbucks Rewards with a focus on the convenience of having your favorites waiting for you. The ad features a person placing a Starbucks breakfast sandwich and coffee on a table, highlighting the ease of enjoying your preferred items and the rewards program. # Brand positioning Starbucks is presented as a convenient and rewarding choice for everyday indulgences. The brand aims to occupy a space in the consumer's mind as a go-to for familiar favorites, emphasizing ease and accessibility through its rewards program. The brand aligns with a lifestyle of quick, enjoyable treats, positioning itself as a provider of simple pleasures. It follows category norms by promoting its food and beverage offerings but pushes against the idea of complexity by highlighting the ease of its rewards system. The brand positioning is both functional (convenience) and emotional (enjoyment of favorites). # Product The ad features a Starbucks breakfast sandwich and a cup of coffee, likely a latte or cappuccino. The breakfast sandwich appears to be a small, round roll filled with egg, cheese, and bacon or ham. The coffee is served in a white ceramic mug with the Starbucks logo. The ad emphasizes that these are 'your favorites' and that 'the Rewards' are also waiting, implying that customers can earn points or discounts through the Starbucks Rewards program. The ad addresses the purchase barrier of time by suggesting that these items are readily available and convenient. The ad tells the viewer that these products are worth trying or buying because they are familiar, enjoyable, and come with the added benefit of rewards. # Visual style The ad has a casual, UGC feel with static shots and smooth transitions. The production quality is simple, suggesting an everyday user-generated style. The pacing is consistent with the upbeat music, creating a light and inviting tone. # Hooks Spoken: 00:00–00:06 Your favorites are waiting Text overlay: 00:00–00:06 STARBUCKS® REWARDS / 00:00–00:06 Your favorites are waiting Visual: 00:00–00:02: A person wearing a green sweater places a white plate with a breakfast sandwich and a white mug with coffee on a light brown wooden table. The background is a blurred orange booth seat. The camera is stationary and at eye level. / 00:02–00:03: Close-up of the breakfast sandwich on a white plate. The person's green sweater is visible in the background. The camera is stationary. / 00:03–00:05: Close-up of the white mug with coffee. The person's green sweater is visible in the background. The camera is stationary. / 00:05–00:06: The person in the green sweater holds the white mug with coffee and the breakfast sandwich on the white plate. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of not having easy access to your favorite Starbucks items and the desire for a rewarding experience. # Value propositions - Enjoy your favorite Starbucks items with the added benefit of earning rewards. # Benefits - Convenience - Enjoyment of favorites - Rewards # Features - Starbucks Rewards program - Breakfast sandwich - Coffee # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer enjoying Starbucks products. # Storyline - 00:00–00:05 A person places a breakfast sandwich and coffee on a table. - 00:05–00:09 The ad highlights the availability of 'your favorites' and 'the Rewards'.

# Ad summary This ad promotes the Starbucks Rewards program. It features a series of close-up shots of various Starbucks beverages, each accompanied by emojis that represent the drink's ingredients or the viewer's reaction. The ad highlights the benefits of joining Starbucks Rewards, such as exclusive offers. # Brand positioning Starbucks is presented as a modern and rewarding coffee and beverage brand. The ad focuses on the Starbucks Rewards program, positioning it as a way to gain access to exclusive offers and personalized experiences. The brand aligns with a lifestyle of convenience and enjoyment, catering to customers who appreciate variety and special perks. The ad ignores direct competitor comparisons, instead emphasizing the unique benefits of being a Starbucks Rewards member. The brand positioning is both functional (access to offers) and emotional (enjoyment and feeling valued). # Product The ad showcases a variety of Starbucks beverages, including iced coffee drinks, matcha drinks, and blended beverages topped with whipped cream. The focus is on the visual appeal and variety of the drinks, highlighting their refreshing and indulgent qualities. The ad promotes the Starbucks Rewards program, which offers exclusive benefits to members. The program is positioned as a way to enjoy personalized offers and rewards, making each purchase more valuable. The ad addresses the potential purchase barrier of cost by implying that the rewards program provides added value and savings. # Visual style The ad has a clean and modern aesthetic with a focus on bright colors and close-up shots of the beverages. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving the ad a professional feel. The pacing is consistent, with each shot held for a few seconds. The text overlays are timed to the music beats. # Hooks Text overlay: 00:04–00:09: Enjoy offers / 00:05–00:11: just for you Visual: 00:04–00:11: The iced coffee drink remains in the center of the frame. The background is a solid light green color. Text overlays appear on the screen. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Joining Starbucks Rewards provides access to exclusive offers and personalized experiences, making each purchase more valuable. # Benefits - Enjoy offers just for you - Exclusive offers # Features - Starbucks Rewards program # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing its products and promoting its rewards program. # Storyline - 00:00–00:01 The ad opens with a close-up shot of a Starbucks beverage topped with whipped cream, accompanied by chocolate bar emojis. - 00:01–00:02 The scene transitions to a green matcha drink with ice, accompanied by ice cube emojis. - 00:02–00:04 The scene transitions to an iced coffee drink with milk swirling through it, accompanied by heart-eyes emojis. - 00:04–00:07 The ad transitions to text overlay promoting offers. - 00:07–00:11 The ad transitions to text overlay promoting Starbucks Rewards.

# Ad summary This ad promotes the Starbucks Rewards program. It shows a hand pouring coffee into a cup of ice, with text overlaying the video that says, "Perks with every pour" and "Start earning Rewards in the app." # Brand positioning Starbucks is presented as a ubiquitous and accessible coffee brand that rewards its loyal customers. The ad focuses on the Starbucks Rewards program, implying that customers can gain perks and benefits simply by purchasing their regular coffee. The brand aligns with a lifestyle of convenience and indulgence, suggesting that enjoying a Starbucks beverage can be even more rewarding through their app. The ad does not push against any category norms, but rather reinforces the idea that Starbucks is a go-to destination for coffee lovers who appreciate added value. # Product The Starbucks Rewards program is a loyalty program accessible through the Starbucks app. The ad highlights that customers can earn rewards with every purchase. The ad encourages viewers to download the app and start earning rewards. The product is for anyone who frequents Starbucks and wants to gain perks for their purchases. The ad addresses the purchase barrier of not knowing about the rewards program by explicitly stating that you can "Start earning Rewards in the app." # Visual style The ad has a clean and polished aesthetic, resembling UGC content. The editing style is simple, with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with a moderate tempo set by the upbeat music. The cuts and product actions are timed to the music beats. # Hooks Text overlay: 00:00–00:05 STARBUCKS REWARDS / 00:00–00:05 Perks with every pour Visual: 00:00–00:04: A clear plastic Starbucks cup filled with ice sits on a wooden table. Behind the cup is a shelf stocked with various Starbucks merchandise, including cups, mugs, and packaged coffee. A hand holding a phone is positioned above the cup, displaying a video of coffee being poured. The lighting is bright and even. The camera is stationary and focused on the cup. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential pain point of not being aware of the Starbucks Rewards program and its benefits. This is signaled by the ad's focus on informing viewers that they can "Start earning Rewards in the app." # Value propositions - Perks with every pour: This connects the act of buying coffee with the benefit of earning rewards. # Benefits - Earn rewards with every purchase # Features - Starbucks Rewards program - Accessible through the Starbucks app # Call to action Start earning Rewards in the app # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:04 The ad opens with a close-up of a clear plastic Starbucks cup filled with ice. - 00:00–00:04 A hand holding a phone is shown above the cup, displaying a video of coffee being poured. This is meant to convey the idea of "Perks with every pour." - 00:04–00:10 The hand taps the phone screen, and coffee begins to pour into the cup of ice. - 00:10–00:14 The cup fills with coffee, and the shot lingers to show the finished drink.

# Ad summary This ad promotes Starbucks' chai drinks by showing that they are easily customizable in the app. # Brand positioning Starbucks is presented as a contemporary and innovative coffeehouse brand, making its products accessible for at-home enjoyment and customization. The ad emphasizes convenience, adaptability, and user-friendliness by highlighting the ease of customizing drinks in the app, positioning the brand as attuned to individual preferences and moods. Starbucks appears to be keeping up with the trend of customization by offering control over the sweetness level, pushing against the norm of pre-set sweetness levels of competitors' chai drinks. The brand uses both functional convenience and emotional connection, aligning with the consumer's desire to match their drink to their mood. # Product The ad features Starbucks' chai drinks that can be customized in-app. The product allows the same flavor with adjustable sweetness. The ad shows the ability to adjust the number of pumps of classic syrup, allowing customers to match their drink to their mood. The product is convenient and user-friendly. # Visual style The ad features a polished aesthetic with bright, natural lighting and a simple, clean visual style. The editing is quick, with static shots and smooth transitions. The production quality is high, resembling a professional commercial with clean product displays. The pacing is moderate, with cuts timed to the upbeat background music. The overall visual style is designed to be appealing and easy to consume on social media. # Hooks Text overlay: 00:00–00:02: PSA: Chai just got easier to make your own Visual: 00:00–00:02: A medium shot shows a Starbucks barista wearing a green apron standing behind a light wood table. In the foreground, a Starbucks drink with purple foam sits on the table, with condensation on the outside of the glass. The shot transitions to a close up, showing a drink with less foam and ice. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of not being able to adjust the sweetness level in chai drinks. # Value propositions - Adjustable sweetness: ability to customize the drink's sweetness level to match personal preference or mood # Benefits - Made to match your mood # Features - adjustable sweetness # Call to action Customize in-app Order in-app Earn in-app # Social proof - None used. # Point of view - Brand 100% – The brand is communicating the benefits and features of its chai drinks through text overlays and product visuals. # Storyline - 00:00–00:02 00:00–00:02: The ad starts with a close up of a purple iced chai drink and then transitions to a close up of a classic iced chai drink. The message is that chai is easier to make and has the same flavor you love. This sets up the expectation of convenience and familiarity, suggesting the viewer already likes Starbucks chai. - 00:02–00:04 00:02–00:04: An in-app screen appears showing the ability to adjust sweetness in chai drinks. The message is that it has adjustable sweetness. This shows the new feature and how it is useful. - 00:04–00:10 00:04–00:10: Multiple chai drinks are shown on a table, alongside the Starbucks logo. The message is that they can match your mood and are customizable in-app. This helps the user imagine themselves ordering the drinks to improve their life.

# Ad summary This Starbucks ad promotes customization and rewards through its app, targeting customers seeking a personalized afternoon pick-me-up. The ad features close-up shots of drinks, emphasizing the in-app customization and reward earning. # Brand positioning Starbucks is presented as a brand synonymous with customizable beverage experiences. The brand is positioned for convenience and personalization through its app, as the ad focuses on the app's features to customize orders and earn in-app rewards. The tone is upbeat and trendy, with visually appealing drinks and design that aligns with a modern lifestyle. # Product The ad promotes Starbucks beverages, highlighting their customizability and availability via the Starbucks app. The beverages include both hot and iced coffee drinks, some topped with foam and presented in clear glasses to showcase their layered appearance. The advertisement emphasizes the ability to 'Customize in-app' and 'Earn in-app,' encouraging viewers to engage with the app for added convenience and rewards. These messages suggest that the product is worth buying for its quality and the benefits of using the Starbucks app for ordering and rewards. # Visual style The ad uses a polished commercial aesthetic with a focus on clean, bright shots. The editing is paced to match the upbeat music, with static shots allowing viewers to focus on the drinks and messaging. The visual motifs include close-ups of beverages, and clean backgrounds. # Hooks Spoken: 00:00–00:02: Make your afternoon a moment Text overlay: 00:00–00:02: Make your / 00:00–00:02: afternoon / 00:01–00:02: a moment Visual: 00:00–00:02: Two Starbucks drinks are positioned in front of a brick wall: one iced coffee with a purple foam top and another iced latte. The camera is static and focused on the drinks. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The ability to customize beverages in-app offers a personalized and convenient experience. - Earning in-app rewards provides added value, incentivizing repeat purchases and engagement with the Starbucks brand. # Benefits - Afternoon reset - Personalized drink experience - Convenient app features - Reward earning # Features - Customizable beverages - Hot and iced options - Foam toppings - In-app customization - In-app rewards # Call to action Customize in-app. Earn in-app. # Social proof - None used. # Point of view - Brand 100% – The ad uses direct product shots and on-screen copy to convey brand messaging and product information. # Storyline - 00:00–00:02 The ad opens by presenting the idea of enhancing your afternoon. - 00:02–00:04 The ad transitions to showcase different Starbucks drinks, focusing on the brand's range of both hot and iced beverages. - 00:04–00:05 The ad showcases drinks with foam, highlighting the different types of toppings that can be added to Starbucks beverages. - 00:05–00:08 The ad emphasizes the ability to personalize drinks and suggests the brand provides an afternoon reset that can be customized. - 00:08–00:11 Building on this theme of customization, the ad directs viewers to use the app to customize and earn in-app.

# Ad summary The ad features various new iced spring drinks from Starbucks. It uses a simple background, and showcases the different drinks. # Brand positioning Starbucks is presented as a well-established coffeehouse brand that caters to consumers looking for seasonal and innovative beverages. The ad positions the brand as a purveyor of trendy and aesthetically pleasing drinks, aligning with a lifestyle that values enjoying unique and visually appealing coffee creations. Starbucks maintains its position as a mainstream yet innovative coffee provider, offering a variety of options to suit different tastes and preferences, and leveraging seasonal flavors to attract customers. The emphasis on customization and in-app ordering suggests a desire to stay relevant in the digital age and cater to tech-savvy consumers. # Product The ad features a variety of iced beverages, highlighting their unique ingredients and aesthetic appeal. These include the Iced Lavender Cream Matcha, the Iced Lavender Cream Chai, and the Iced Ube Coconut Macchiato. These drinks are crafted with a mix of traditional and unique flavors such as matcha, chai, ube, and coconut, combined with lavender-infused cream. The beverages feature colorful layering with ingredients such as matcha tea, coconut milk, espresso, and lavender cream. The ad positions these drinks as seasonal, highlighting that they are available for a limited time during the spring season. # Visual style The ad has a polished, commercial aesthetic with bright, even lighting and simple backgrounds. The editing style consists of static shots with smooth transitions between each drink. The pacing is moderate, and the cuts are timed to match the upbeat music. The visual style aligns with standard advertising aesthetics for food and beverage products. # Hooks Text overlay: 00:00–00:02 Spring starts here… / 00:01–00:02 over ice. Visual: 00:00–00:02 A glass of iced coffee with milk foam and sprinkles sits on a light brown surface. A person wearing a green Starbucks apron stands behind the drink, cropped at the chest. The camera is stationary at eye level. Text overlay reads “Spring starts here… over ice”. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Offering seasonal drinks that allow you to stay in tune with new trends. - Order and customize in-app for convenience and potential rewards. # Benefits - Customize in-app - Order in-app - Earn in-app # Features - Iced Lavender Cream Matcha - Iced Lavender Cream Chai - Iced Ube Coconut Macchiato # Call to action Order your first iced drink of the season # Social proof - None used. # Point of view - Brand 100% – The entire ad is from the perspective of the Starbucks brand, showcasing their products and encouraging viewers to make a purchase. # Storyline - 00:00–00:02 The ad opens with a shot of an iced beverage against a solid green background, typical of Starbucks' brand colors. - 00:02–00:07 00:02–00:07 The ad then transitions to shots of other spring-themed iced drinks. The names of the drinks are displayed as text overlay. - 00:07–00:12 00:07–00:12 The ad shows all three drinks on a table and displays the text “Order your first iced drink of the season.” Additional text appears explaining how the user can order in-app.

# Ad summary This ad showcases Starbucks' Iced Lavender Cream Chai Latte. The ad's visuals and text are designed to create a refreshing and appealing image of the beverage. # Brand positioning Starbucks is positioned as a purveyor of innovative and trendy beverage options. The brand is presented as one that keeps up with current flavor trends, providing a modern twist on classic coffee and tea drinks. The focus on seasonal and limited-time offerings suggests exclusivity and encourages customers to try new products before they disappear. The use of calming colors, like lavender, implies a relaxing and enjoyable experience, emphasizing Starbucks as a destination for both everyday treats and special, unique drinks. # Product The featured product is the Iced Lavender Cream Chai Latte from Starbucks. This drink combines the traditional chai latte with a modern lavender-flavored cream topping. It is presented as a refreshing iced beverage, ideal for customers seeking a unique twist on a familiar drink. The limited-time availability encourages customers to try the product before it's gone, suggesting a sense of urgency and exclusivity. The combination of the classic chai latte and the trendy lavender flavor aims to appeal to both traditional coffee drinkers and those seeking a more modern and visually appealing beverage. # Visual style The ad has a clean, modern aesthetic with soft, diffused lighting. The color palette is predominantly pastel, with shades of lavender, beige, and cream. This creates a calming and inviting visual experience. The shot is studio-shot and well-composed, highlighting the product's visual appeal and emphasizing its refreshing qualities. # Hooks Headline: Iced Lavender Cream Chai Latte # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Enjoy a unique twist on a classic chai latte with refreshing lavender cream. (Implied through product presentation). # Benefits - Limited time only # Features - Iced # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is consistent throughout the ad as the brand is presenting its product and its key selling points (Limited Time Only) # Storyline - The ad starts with a close-up shot of the Iced Lavender Cream Chai Latte. This is intended to immediately showcase the product's appealing color and texture, grabbing the viewer's attention. The viewer is experiencing this from the brand's perspective, highlighting the visual appeal of the drink. - Next, the ad features the name of the drink, 'Iced Lavender Cream Chai Latte', alongside a 'Limited time only' badge. This is meant to inform the audience about the product and create a sense of urgency, encouraging them to try it before it disappears. This part of the story is being told from the brand's perspective, emphasizing the drink's unique qualities and availability. - The ad concludes with the Starbucks logo at the bottom right corner. This reinforces brand recognition and helps the audience immediately associate the product with a trusted and well-known company. This is the brand reinforcing its identity and connecting the product to its established reputation.

# Ad summary This ad for Starbucks showcases its Toasted Coconut Cream Cold Brew. The ad displays the drink, on-screen text, and the Starbucks logo. # Brand positioning Starbucks is presented as a modern, accessible coffee brand that keeps up with trends. It offers a premium coffee experience. The tone of the ad is playful and youthful, with quick cuts and upbeat music, suggesting that Starbucks is a brand for energetic individuals. The brand focuses on functional benefits like "fueling your afternoon", positioning itself as a solution for the midday slump. # Product The ad showcases the Toasted Coconut Cream Cold Brew, a new drink from Starbucks. This beverage is described as a refreshing twist on their classic cold brew, featuring a creamy texture and the tropical flavor of toasted coconut. The drink is served over ice, and its appearance is visually appealing, highlighting the contrast between the dark cold brew and the light-colored coconut cream topping sprinkled with toasted coconut flakes. The ad also highlights the convenience of ordering and customizing the drink through the Starbucks app, streamlining the purchase process for busy customers. # Visual style The ad has a polished, modern aesthetic with bright lighting and crisp imagery. The editing style is quick, with fast cuts and dynamic transitions, enhancing the energetic feel. The overall production quality is high, suggesting a commercial appeal. The pacing is fast, with roughly 8 cuts per minute, syncing with the upbeat music. Visual motifs include close-ups of the product to highlight its features and appeal. # Hooks Text overlay: 00:00–00:01 Midday never tasted better Visual: 00:00–00:01 The background is solid green, which is a branded color for Starbucks. In the center of the frame, white text reads, "Midday never tasted better." Below the text is the Starbucks logo. Upbeat music is playing. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the problem of midday fatigue. The phrase "Fuel your afternoon" suggests the drink is meant to combat tiredness and provide a boost of energy. # Value propositions - The combination of cold brew and toasted coconut cream provides a refreshing and flavorful beverage option, perfect for a midday pick-me-up. - The ability to customize and earn rewards in-app offers convenience and value to customers. # Benefits - Midday never tasted better. - Fuel your afternoon. # Features - Toasted coconut cream - Cold Brew - Customize in-app - Earn in-app # Call to action Earn in-app # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the perspective of the brand, showcasing its product and key messaging through visuals and text overlays. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with the text "Midday never tasted better" on a green background, followed by a shot of the Toasted Coconut Cream Cold Brew. This is intended to introduce the drink as a delicious pick-me-up. The message is conveyed from the brand's perspective, positioning the drink as the solution to the midday slump, with a playful, inviting tone. - 00:01–00:05 00:01–00:05 The text "Fuel your afternoon with the Toasted Coconut Cream Cold" appears. The ad continues to highlight the drink and how it can refuel you. The message comes from the brand's perspective, showcasing the drink as a convenient way to give you fuel in the afternoon, with an encouraging tone. - 00:05–00:08 00:05–00:08 The ad adds the word "New!" above the text "with the Toasted Coconut Cream Cold Brew" and the ad shows a Starbucks cup icon with "Customize in-app" underneath it. This communicates the drink is new and can be ordered in the app. This message comes from the brand's perspective, highlighting the new drink and convenience to order in the app, with a modern tone.

# Ad summary This ad uses an upbeat rock song and simple text overlays to suggest that you "Treat yourself this afternoon" at Starbucks with a matcha drink. It highlights the drink's protein content and the ability to customize it in the Starbucks app to earn points. # Brand positioning Starbucks presents itself as an accessible indulgence that customers can easily incorporate into their daily routines for a treat. The brand offers customizable drinks with nutritional benefits like protein, and it provides rewards for purchases through its app. The ad targets those who value convenience, personalization, and the occasional feel-good moment without straying too far from health-conscious choices. The brand is presented as a modern, easy-to-use option for everyday refreshments. # Product The featured product is a matcha beverage from Starbucks. The advertisement emphasizes that this drink can be customized in-app. The primary benefit highlighted is that the drink can contain “up to 31g of protein,” indicating an optional protein addition. The product is presented as a customizable and convenient way to treat oneself, suggesting an easy way to add enjoyment to an afternoon while incorporating a significant amount of protein. # Visual style The ad has a clean and modern aesthetic with a focus on digital renderings and simple text overlays. It incorporates a bright, light green color scheme that suggests matcha powder. The editing style uses static shots and straightforward transitions. The pacing is slow, which aligns with the chill vibe. The production quality has a polished feel, suitable for a major brand. # Hooks Text overlay: 00:01-00:06 Treat yourself this afternoon / 00:01-00:06 Add up to 31g* of protein Visual: 00:00–00:01: The shot shows a screen recording of a white iPhone calendar application, centered on the screen with rock music notation at the top. The background appears to be a light green, perhaps an artistic matcha splash. Inside of the calendar application, there is a bright green rectangle with the words "Matcha Power Hour 1-3pm" written in a sans-serif font. / 00:01–00:06: A Starbucks logo and a digital rendering of the product appear in the center of the screen with the words "Treat yourself this afternoon," "Add up to 31g* of protein", "Customize in-app," and "Earn in-app" written above and around the Starbucks logo and rendered beverage. The background appears to be a light green, perhaps an artistic matcha splash. Three gold stars appear next to the beverage at [00:05] # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Starbucks is accessible through the app, which makes it easy to customize and earn while treating yourself. # Benefits - Treat yourself this afternoon # Features - Customize in-app - Earn in-app - Add up to 31g* of protein # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad promotes the brand's products, claims, and app usage. # Storyline - 00:00–00:01 The ad opens with a view of an iPhone calendar app, framing 1-3pm as “Matcha Power Hour”. - 00:01–00:03 The ad transitions to a still shot of a graphic including the phrase "Treat yourself this afternoon" and indicating that the matcha drink has up to 31g of protein. - 00:03–00:06 The text overlay notes the ability to customize and earn in-app.