How Supergoop Advertises on Meta

# Ad summary This ad showcases the Supergoop! Unseen Sunscreen Stick SPF 40 being applied to a woman's face while she is on the go. The ad highlights the product's water and sweat resistance and its convenient application. # Brand positioning Supergoop! is presented as a brand focused on providing sunscreen solutions that seamlessly integrate into an active lifestyle. The brand emphasizes convenience and protection, positioning itself as a go-to for individuals who prioritize skincare without sacrificing their on-the-go routines. The brand aims to occupy a space in the consumer's mind as a provider of easy-to-use, effective sun protection that fits into a modern, active lifestyle. The brand aligns with values of convenience, protection, and seamless integration into daily routines. Supergoop! pushes against the norm of traditional, messy sunscreen application by offering innovative formats like the stick, making sun protection more accessible and less cumbersome. # Product The featured product is the Supergoop! Unseen Sunscreen Stick SPF 40, a sunscreen in stick format designed for easy, on-the-go application. It is formulated to be water and sweat resistant for up to 80 minutes, making it suitable for active individuals. The product is presented as a convenient solution for sun protection, addressing the barrier of messy or time-consuming application. The ad highlights its portability and ease of use, suggesting it is worth trying for those seeking hassle-free sun protection during outdoor activities. # Visual style The ad features a clean, bright, and natural visual style. The production quality appears to be high, with clear focus and even lighting. The image treatment includes subtle color grading to enhance the blue tones of the sky and the woman's jacket. The typography is clean and legible, integrated seamlessly into the image. The overall style is designed to be scannable and appealing in a social media feed. # Hooks Headline: Supergoop! UNSEEN SUNSCREEN STICK SPF 40 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of inconvenient or messy sunscreen application, particularly for active individuals who need sun protection while on the go. The visual of the woman applying the sunscreen stick while in a snowy, mountainous environment signals the need for easy and effective sun protection during outdoor activities. # Value propositions - Water & sweat resistant (80 min): Provides long-lasting protection during physical activities. - On-the-go application: Offers convenient and easy use anytime, anywhere. # Benefits - Water & sweat resistant - On-the-go application # Features - Water & sweat resistant (80 min) - On-the-go application # Call to action None used. # Social proof - None used. # Point of view - Customer: The primary point of view is that of a customer using the product in a real-life setting, as shown by the woman applying the sunscreen stick to her face. # Storyline - The ad opens with a close-up shot of a woman in a snowy, mountainous environment, setting the scene for outdoor activity. This is intended to immediately establish the context of use and highlight the need for sun protection in such environments, from the perspective of the customer. - The woman applies the Supergoop! Unseen Sunscreen Stick SPF 40 to her face. This demonstrates the product's ease of use and portability, reinforcing its suitability for on-the-go application, from the perspective of the customer. - Annotations highlight the product's key features, such as water and sweat resistance and on-the-go application. This provides explicit information about the product's benefits and reinforces its value proposition, from the brand's perspective.

# Ad summary A woman in a ski suit promotes a SPF stick in the snowy mountains. # Brand positioning The brand Halfdays is presented as a provider of outdoor apparel. Their primary positioning is to promote functional fashion for outdoor activities. Their clothing line is designed to be both practical and stylish for people who enjoy outdoor adventures. The brand presents a lifestyle that embraces both the beauty of nature and the comfort of well-designed active wear. # Product The product featured in the ad is an SPF stick. This is a portable sun protection solution for on-the-go use. It is designed for application in environments with high sun exposure, such as snowy, mountainous regions. The product is packaged in a small, twist-up stick, for easy, hands-free application. The SPF stick provides a convenient solution for sun protection in conditions where traditional sunscreen application may be impractical. # Visual style The ad has a polished and bright aesthetic, characteristic of UGC content made for social media. The editing style is smooth and the production quality is high, giving it a professional feel, despite the outdoor setting. The visuals are crisp and clear, highlighting the snowy landscape and the subject's appearance. The video is shot in a first-person style, which adds a personal touch and engages viewers directly. # Hooks Spoken: 00:00–00:03: One day someone will tell you to wear SPF in the winter... Text overlay: 00:00–00:03: One day someone will tell you to wear SPF in the winter... Visual: 00:00–00:03: A woman in a light blue ski suit and goggles stands on a snowy ski slope on a sunny day. She holds a beige SPF stick near her face and smiles at the camera, trees covered in snow are behind her and clear blue sky is visible in the background. # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the lack of awareness or consideration people may have about the importance of wearing SPF during the winter. # Value propositions - Easy and convenient on-the-go sun protection for winter conditions # Benefits - Sun protection in winter # Features - SPF stick # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a woman who appears to be a customer using the product. # Storyline - 00:00–00:05 The ad begins with a woman on a ski slope, conveying a message about the importance of wearing SPF in winter and encouraging viewers to listen to such advice. - 00:05–00:08 The woman applies an SPF stick to her face, highlighting the product's ease of use and relevance in winter sports.

# Ad summary This ad showcases the Supergoop! DEWSCREEN Daily Hydrator + Primer. The ad emphasizes the product's hydrating and SPF 50 properties, and its ability to 'drench, grip, and boost'. # Brand positioning Supergoop! is presented as a skincare brand focused on sun protection with added skincare benefits. The brand aims to occupy a space in the consumer's mind as a provider of products that not only protect the skin from the sun but also enhance its appearance and health. The brand aligns with values of skin health and beauty, promoting a lifestyle of self-care. The brand positions itself against traditional sunscreens by offering products with enhanced skincare benefits, in this case hydration and priming. # Product The featured product is Supergoop! DEWSCREEN Daily Hydrator + Primer, a sunscreen product that combines hydration and priming benefits with SPF 50 sun protection. It's designed for daily use to hydrate and protect the skin while also creating a smooth base for makeup application. The product promises to "drench, grip, and boost" the skin, enhancing its natural radiance. The product aims to break purchase barriers by offering a multi-functional product that simplifies the skincare routine. # Visual style The ad features a clean and modern visual style with a focus on product presentation. The production quality appears highly polished, with studio-style lighting and attention to detail. The image treatment includes background removal and color grading to create a bright and inviting aesthetic. The typography is large and bold, making it easily scannable. The overall style is designed to be eye-catching and informative, aiming to capture attention and communicate key product benefits quickly. # Hooks Headline: DEWSCREEN # Funnel stage Middle of funnel (Consideration) # Pain points Consumers seek skincare that is multi-functional, providing both aesthetic and protective benefits in one step. # Value propositions - Hydrating primer with SPF 50: Combines skincare and sun protection in one product. - Drench, Grip, Boost: Enhances skin's natural radiance. # Benefits - DRENCH - GRIP - BOOST # Features - HYDRATING PRIMER + SPF 50 - SPF 50 - DAILY HYDRATOR + PRIMER # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the consistent branding, product presentation, and feature highlights clearly convey the brand's perspective. The ad aims to inform and persuade viewers about the product's benefits, showcasing its unique selling points and value proposition. # Storyline - The ad begins by highlighting the product name 'DEWSCREEN' and its key benefits: 'Hydrating Primer + SPF 50'. This serves to immediately inform the audience about the product's primary functions and target audience, as told from the brand's perspective. - Next, the ad emphasizes the product's additional benefits with the words 'Drench. Grip. Boost.', further communicating the product's value and appeal to the target audience, as told from the brand's perspective. - The inclusion of the "NEW!" badge suggests a recent release of the product. It could encourage people to want to try something new and current, as told from the brand's perspective. - Finally, the product's brand and more specific functions are highlighted with the 'DEW SCREEN Daily Hydrator + Primer SPF 50' label, reinforcing the key features and benefits from the product's perspective.

# Ad summary This ad compares two Supergoop! SPF moisturizers, Superscreen and Triple Prep, and recommends Superscreen for dry skin and Triple Prep for oily skin. # Brand positioning Supergoop! is presented as a skincare brand specializing in SPF moisturizers. The brand is positioned as a provider of solutions for different skin types, offering products that cater to specific needs like hydration for dry skin and weightless hydration for oily skin. The brand emphasizes the importance of SPF protection in daily skincare routines, positioning itself as a reliable and effective choice for maintaining healthy skin. # Product The ad features two Supergoop! SPF moisturizers: Superscreen and Triple Prep. Superscreen is a hydrating daily cream designed for dry skin, providing intense hydration and nourishment while offering SPF 40 protection. Triple Prep is a weightless multitasking moisturizer formulated for oily skin, providing hydration and supporting the skin's moisture barrier, also with SPF 40 protection. Both products are presented as essential components of a winter skincare routine, addressing the specific needs of different skin types while ensuring sun protection. # Visual style The ad has a clean and bright aesthetic, with a focus on showcasing the product textures and application. The editing is simple and straightforward, with static shots and smooth transitions. The production quality is polished, giving the ad a professional feel. The pacing is consistent, with a moderate tempo that allows viewers to easily follow the information being presented. # Hooks Spoken: Female 1: Which SPF moisturizer do you need in your winter skincare routine? Text overlay: 00:00–00:02 Which SPF moisturizer do you need this winter? Visual: 00:00–00:01 Two jars of Supergoop! SPF moisturizers, Triple Prep and Superscreen, are held up against a white background. The jars have white lids and yellow bases. The person holding the jars has light skin and manicured nails. / 00:01–00:02 A jar of Supergoop! Superscreen is held against a white background. The jar has a white lid and yellow base. The person holding the jar has light skin and manicured nails. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing the right SPF moisturizer for specific skin types during the winter season. The ad asks, "Which SPF moisturizer do you need this winter?" # Value propositions - SPF moisturizers tailored to different skin types - Essential components of a winter skincare routine # Benefits - Hydration and nourishment for dry skin - Weightless hydration for oily skin - SPF 40 protection # Features - Superscreen: intensely hydrates and nourishes, SPF 40 protection - Triple Prep: weightlessly hydrates, helps support the skin's moisture barrier, SPF 40 protection # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing and recommending its products for different skin types. # Storyline - 00:00–00:02 The ad opens by posing the question of which SPF moisturizer is needed for winter skincare. - 00:02–00:07 It then recommends Superscreen for dry skin, highlighting its intense hydration and SPF 40 protection. - 00:07–00:13 The ad suggests Triple Prep for oily skin, emphasizing its weightless hydration, support for the skin's moisture barrier, and SPF 40 protection. - 00:13–00:14 The ad concludes by asking the viewer which product they would pick.

# Ad summary This ad promotes the Supergoop! Icons Only SPF Bestsellers Kit as a travel essential, highlighting its TSA-friendly sizes and variety of sunscreens (Glowscreen, Unseen, and Play) for any activity or destination. # Brand positioning Supergoop! is presented as a must-have brand for sun protection, essential for travel. The brand positions itself as the go-to for a variety of sunscreen needs with its bestsellers kit. Supergoop! seems to align with a practical lifestyle, providing functional sun protection in convenient, travel-friendly sizes. The brand pushes against the norm of single-product solutions by offering a curated kit for different occasions and preferences. The positioning is both functional, highlighting effective sun protection, and lifestyle-oriented, focusing on travel convenience and variety. # Product The Supergoop! Icons Only SPF Bestsellers Kit is a curated collection of three sunscreen products designed to cover various sun protection needs, especially while traveling. The kit includes travel-sized versions of Supergoop!'s Glowscreen, Unseen Sunscreen, and Play Everyday Lotion. These products are TSA-friendly, making them convenient for air travel. Glowscreen offers sun protection with a radiant finish, Unseen Sunscreen is a lightweight, invisible option, and Play Everyday Lotion provides broad spectrum SPF 50 protection. The kit aims to address the need for variety in sunscreen options, providing users with the perfect sunscreen for any activity or destination. # Visual style The ad has a bright, clean, and casual aesthetic, with a focus on showcasing the Supergoop! products in the context of travel. The editing style includes quick cuts to maintain a brisk pace and keep viewers engaged. The production quality appears to be a hybrid of polished commercial and UGC feel, supporting a tone of authenticity and relatability. The camera work is largely static, providing clear and stable shots of the products and travel items. The pacing is consistent, with cuts timed to coincide with spoken lines, enhancing the audio-visual sync. # Hooks Spoken: 00:00–00:03: Anytime I travel sunscreen is an absolute must, Text overlay: 00:00–00:03: Anytime I travel sunscreen is an absolute must Visual: 00:00–00:03: Top-down, eye-level shot inside a black suitcase. The suitcase is packed with travel essentials: a yellow cardigan, white pants, sunglasses, white wired headphones, a white baseball cap with black lettering, a U.S. passport, and the yellow Supergoop! Icons Only SPF Bestsellers Kit. The lighting is bright and even. # Funnel stage Consideration # Pain points The pain point is the challenge of maintaining adequate sun protection while traveling. "Anytime I travel sunscreen is an absolute must," # Value propositions - Travel-friendly sizes: Sunscreen products are conveniently sized for travel, making it easy to comply with TSA regulations. - Comprehensive sun protection: A kit containing three sunscreen products provides a range of options for different activities and sun exposure levels. # Benefits - It has everything you need - Perfect variety to keep with you for whatever you do and wherever you're going! # Features - Glowscreen - Unseen Sunscreen - Play Everyday Lotion - TSA and travel friendly sizes # Call to action None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing their travel essentials and product recommendations. # Storyline - 00:00–00:03 00:00–00:03: The ad opens with a top-down shot of travel items packed in a suitcase, including a Supergoop! Icons Only SPF Bestsellers Kit. The narrator states that sunscreen is a must when traveling, setting the stage for the featured product. This introduces the travel theme and emphasizes the importance of sun protection. The message is conveyed from the perspective of someone preparing for a trip, with a casual and relatable tone. - 00:03–00:07 00:03–00:07: The ad zooms in on the Supergoop! kit, with the narrator expressing obsession with the product. This emphasizes the narrator's personal endorsement and introduces the specific item being promoted. The perspective shifts to that of an enthusiastic user, conveyed through the tone of excitement. This builds on the previous point by showcasing the product that meets the essential need. - 00:07–00:19 00:07–00:19: The narrator highlights the kit's contents (Glowscreen, Unseen Sunscreen, and Play Everyday Lotion), emphasizing that it has everything needed in TSA and travel-friendly sizes. She applies each product to her hand while naming it, emphasizing the variety and convenience. The perspective remains that of a user demonstrating the products, conveyed through the hands-on demonstration. This continues the previous message by detailing the benefits of the kit and its components. - 00:19–00:21 00:19–00:21: The ad concludes with a final shot of the kit within the packed suitcase, with the narrator emphasizing the kit's versatility for any activity or destination. This reinforces the travel theme and summarizes the product's main selling points. The perspective is that of someone recommending the product for its broad applicability, using a conclusive and reassuring tone.

# Ad summary This ad promotes Supergoop! sunscreen products, specifically the DEW SCREEN DAILY HYDRATOR + PRIMER and the TRIPLE PREP WEIGHTLESS MULTITASKING MOISTURIZER, emphasizing their ability to winter-proof your routine. # Brand positioning Supergoop! is presented as a skincare brand focused on sun protection, offering products that seamlessly integrate into daily routines. The brand emphasizes the importance of SPF, positioning itself as a provider of innovative and effective solutions. The brand aims to occupy a space in the consumer's mind as a go-to for sun protection that is both functional and enjoyable to use. The brand aligns with a lifestyle that values skincare and protection from the elements, promoting a routine that is easy to incorporate. Supergoop! pushes against the norm of SPF being a chore by offering products that are hydrating and weightless, making them desirable for everyday use. The brand positioning is both functional, highlighting the SPF benefits, and emotional, suggesting a sense of confidence and well-being. # Product The ad features two Supergoop! products: DEW SCREEN DAILY HYDRATOR + PRIMER and TRIPLE PREP WEIGHTLESS MULTITASKING MOISTURIZER. DEW SCREEN is a daily hydrator and primer with SPF 50, designed to protect the skin from the sun while providing hydration. It contains Polyglutamic Peptide Complex and offers broad spectrum sunscreen. The TRIPLE PREP is a weightless multitasking moisturizer with SPF 40, providing sun protection in a lightweight formula. Both products are presented as solutions to winter-proof your routine, addressing the purchase barrier of SPF being heavy or greasy. The ad highlights the products' ability to provide sun protection while being hydrating and weightless, making them worth trying or buying. # Visual style The ad has a clean and minimalist visual style, with a focus on the products and their key features. The use of soft colors and gradients creates a calming and inviting aesthetic. The overall production quality is high, with professional lighting and composition. # Hooks Headline: WINTER-PROOF YOUR ROUTINE # Funnel stage Consideration # Pain points The ad addresses the pain point of SPF being heavy or greasy, especially during the winter months. The ad aims to solve the problem of finding a sunscreen that is both effective and comfortable to wear in colder weather. # Value propositions - Winter-proof your routine with SPF - Hydration and sun protection in one # Benefits - Hydrating SPF primer - Weightless SPF moisturizer # Features - SPF 50 (DEW SCREEN) - SPF 40 (TRIPLE PREP) - Daily hydrator + primer (DEW SCREEN) - Weightless multitasking moisturizer (TRIPLE PREP) - Polyglutamic Peptide Complex (DEW SCREEN) # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting its products and their benefits to the audience. # Storyline - The ad opens with the headline "WINTER-PROOF YOUR ROUTINE," immediately setting the stage for the ad's intention to showcase products that can protect the skin during the winter months. The brand is telling the audience that these products are essential for winter skincare. - The ad then showcases the DEW SCREEN DAILY HYDRATOR + PRIMER and the TRIPLE PREP WEIGHTLESS MULTITASKING MOISTURIZER, highlighting their key features and benefits. The brand is telling the audience about the products and their ability to provide sun protection while being hydrating and weightless. - The ad concludes by emphasizing the SPF value of each product, reinforcing the importance of sun protection. The brand is telling the audience that these products are essential for winter skincare.

# Ad summary This ad features various Supergoop! sunscreen products that are suited for different activities. # Brand positioning Supergoop! is a brand that focuses on sun protection through a variety of products. The brand presents itself as a premium sunscreen provider suitable for daily use. The brand seems to defy the image of sunscreen as a product only for the beach. With taglines such as “SPF FOR EVERY DESTINATION”, Supergoop! positions itself as an essential skincare step for any occasion, implying that sun protection should be an integral part of one's routine regardless of the setting or activity. # Product The ad showcases a selection of Supergoop! sunscreen products, each catering to different needs. "GLOW SCREEN" promises to provide sun protection with a glowing finish. "UNSEEN SUNSCREEN" provides an invisible layer of protection. "PLAY EVERYDAY LOTION" which is presented as suitable for daily use. These sunscreens are presented in white tubes with yellow accents at the bottom. The ad also features an "ICONS ONLY BESTSELLERS KIT", which includes smaller versions of the three aforementioned products. The kit addresses the purchase barrier of choosing the right product by offering a curated selection of the brand's bestsellers, thus encouraging customers to try multiple products and find the one that suits them best. # Visual style The ad has a bright and clean visual style, with the products clearly displayed against a sandy background. The production quality appears to be high, with professional lighting and crisp focus on the products. The overall aesthetic is simple and modern. The typography is clean and legible. The ad appears native to the platform due to its simplicity and focus on product display. # Hooks Headline: Supergoop! # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - SPF for every destination, implying that these sunscreens are suitable for any occasion # Benefits - SPF FOR EVERY DESTINATION # Features - GLOW SCREEN - UNSEEN SUNSCREEN SPF 30 - PLAY EVERYDAY LOTION WITH SUNFLOWER EXTRACT SPF 50 - ICONS ONLY BESTSELLERS KIT # Call to action None used. # Social proof - ICONS ONLY BESTSELLERS KIT # Point of view - Brand: The brand POV is consistent throughout the image, highlighting its product range and brand name. # Storyline - The ad opens with the brand name "Supergoop!", which introduces the brand to the viewer from the brand's perspective. - The words "SPF FOR EVERY DESTINATION" are displayed to encourage the viewer that the sunscreens are suitable for every occasion from the brand's perspective. - The ad features three individual sunscreens and a Supergoop! kit to showcase the variety of different sunscreens available from the brand's perspective.

# Ad summary This ad is promoting new blendable tints for Supergoop's award-winning Mineral Mattescreen SPF 40. # Brand positioning Supergoop! is presented as a provider of innovative sunscreen solutions, with a focus on mineral-based formulas. The brand positions itself as an award-winning provider, emphasizing the quality and recognition its products have received. The brand appears to push against the category norm of traditional sunscreens that may not cater to diverse skin tones, as they promote their sunscreen's availability in new blendable tints. This approach suggests a commitment to both functional performance (sun protection) and aesthetic appeal (seamless blending with various skin tones), appealing to consumers who want effective sun care without compromising on cosmetic concerns. # Product The ad features the Mineral Mattescreen SPF 40, now available in new blendable tints. This product is a mineral-based sunscreen designed to provide broad-spectrum protection with a matte finish. It is presented as an award-winning formula, suggesting it has been recognized for its effectiveness and quality. The sunscreen is available in multiple tints that can blend into different skin tones. The ad focuses on the product's ability to provide sun protection while also catering to various skin tones. By offering blendable tints, the product addresses the potential purchase barrier of sunscreens leaving a white cast or not matching darker complexions. # Visual style The ad has a clean and modern aesthetic, with a focus on showcasing the product and its features. The background is a solid white color, which helps the product smears stand out. The typography is simple and legible, and the overall layout is well-organized and easy to follow. The production quality appears to be studio-shot, with soft, diffused lighting that creates a smooth and even tone. The visual motif is a demonstration of the product through use. # Hooks Headline: MEET YOUR PERFECT MATTE # Funnel stage Middle of funnel (Consideration) # Pain points The pain point addressed is that many sunscreens leave a white cast or do not match various skin tones well, making it difficult for some people to find a sunscreen that looks good on them. The solution is implied through the phrase, "new blendable tints." # Value propositions - New blendable tints: Blend seamlessly with a variety of skin tones. # Benefits - sun protection - blendable tints # Features - Mineral Mattescreen SPF 40 - new blendable tints # Call to action None used. # Social proof - award-winning # Point of view - Brand: Throughout the ad, the brand is conveying the message about their product and its features. # Storyline - The ad begins by showcasing the brand name and product which helps to quickly establish brand recognition. This helps to grab the viewer's attention and introduce the brand's offering from the brand's perspective. - The ad highlights the specific product feature of being available in "new blendable tints", which caters to a wider audience by addressing the common issue of sunscreens not blending well with various skin tones from the brand's perspective. This helps to differentiate the product from competitors and emphasize its inclusivity. - The ad includes a visual demonstration of the various tinted sunscreen formulations being applied on a surface from the brand's perspective, showcasing the blendability of the range of tinted products. This helps to create credibility and demonstrates the product's effectiveness.

# Ad summary This ad features four Supergoop! sunscreen products on a snowy background. The headline emphasizes the importance of wearing SPF even on snow days. # Brand positioning Supergoop! is presented as a brand that prioritizes sun protection year-round, regardless of the weather. The brand is positioned as essential for daily skincare, emphasizing the need for SPF even on snow days. The variety of products shown suggests that Supergoop! offers solutions for different skin types and preferences, reinforcing its commitment to comprehensive sun care. The brand aligns with a lifestyle that values skincare and protection from the sun's harmful rays, regardless of the season. # Product The ad features four Supergoop! sunscreen products. The first is Dew Screen Hydrating SPF primer, packaged in a white tube with a yellow cap. The second is Unseen Sunscreen Invisible SPF primer, also in a white tube with a yellow cap. The third is Play Weightless SPF body mist, packaged in a white spray bottle with a yellow cap. The fourth is Play Lightweight SPF body lotion, packaged in a white tube with a yellow cap. Each product is designed to provide sun protection with SPF, catering to different application preferences and skin needs. The ad highlights the importance of year-round sun protection, even on snow days. # Visual style The ad features a clean, product-focused visual style with a snowy background to emphasize the year-round need for sun protection. The production quality is highly polished, with studio-shot lighting and clear product placement. The visual motif is a flatlay arrangement of the products on a white, snowy surface. The image treatment includes background blurring and color grading to enhance the wintery feel. The typography is large and bold, making the text easily scannable. The style contrasts with platform-native content, aiming for a high-design look to capture attention in the feed. # Hooks Headline: THE SUN DOESN'T TAKE SNOW DAYS # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of neglecting sun protection during winter months or on cloudy days, when people may not realize the sun's harmful rays can still cause damage. # Value propositions - The ad emphasizes the importance of using SPF even on snow days, highlighting the value of year-round sun protection. # Benefits - Year-round sun protection # Features - Hydrating SPF primer - Invisible SPF primer - Weightless SPF body mist - Lightweight SPF body lotion # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, emphasizing the importance of year-round sun protection and showcasing the variety of Supergoop! products available. # Storyline - The ad opens with the message that the sun doesn't take snow days, immediately establishing the core concept that sun protection is necessary year-round. This is told from the brand's perspective, setting the stage for the product showcase. - The ad transitions to the message that neither should your SPF, reinforcing the need for sun protection regardless of the weather. This is also told from the brand's perspective, emphasizing the importance of using SPF daily. - The ad showcases four Supergoop! products, each labeled with its specific type and function (Hydrating SPF primer, Invisible SPF primer, Weightless SPF body mist, and Lightweight SPF body lotion). This is told from the brand's perspective, highlighting the variety of sun protection options available.

# Ad summary This ad promotes a new Supergoop! SPF set. The ad features the Dew Screen Daily Hydrator and Primer along with the Superscreen Hydrating Daily Cream. The ad calls out both products with a product presentation and states the discounted price for the set. # Brand positioning Supergoop! is presented as a modern skincare brand that focuses on sun protection through SPF products. They offer daily SPF that can be integrated into your skincare routine in the form of a moisturizer or primer to hydrate and protect the skin. The brand aims to normalize SPF in skincare. The language used in the ad is very simple and direct. The brand is positioned as a staple in skincare, especially given its functional aspect for daily use. # Product The ad features a Supergoop! SPF set containing the Dew Screen Daily Hydrator + Primer and the Superscreen Hydrating Daily Cream. The Dew Screen is a hydrating SPF primer and the Superscreen is a SPF moisturizer. The products are for daily use. Both products have SPF 50. The set is offered at a discounted price, valued at $86 and priced at $77.40. # Visual style The ad features a product-focused visual style with a clean and bright aesthetic. The background is a textured white surface, which gives a soft and clean look. The products are well-lit and centered, indicating a polished studio-shot. The use of simple color blocks and clear typography contributes to an easily scannable ad. # Hooks Headline: NEW! GLASS SKIN SPF SET # Funnel stage Middle of funnel (Consideration) # Pain points The ad does not explicitly state a pain point. However, it may imply that finding a product that will hydrate and provide sun protection can be difficult. # Value propositions - The new SPF set provides a combination of hydration and sun protection for glass skin - A discounted price for two products: $77.40 ($86 value) # Benefits - Hydration - SPF protection - Glass skin # Features - SPF 50 - Hydrating SPF primer - SPF moisturizer # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is present throughout the entire ad, as it focuses on showcasing its products, highlighting their features, and promoting a new set. # Storyline - The ad starts by showcasing the new SPF set. This serves as an attention-grabbing introduction, highlighting the newness of the offering from the brand's perspective. - Next, the price of the set is highlighted alongside the original value, emphasizing the savings to the customer. This is intended to incentivize a purchase, as the brand makes the pricing appealing to the audience. - The ad then showcases the two SPF products included in the set: the Dew Screen Daily Hydrator + Primer and the Superscreen Hydrating Daily Cream. The products are each labeled with their functions to educate the customer on the products from the brand's perspective.

# Ad summary This ad showcases four different Supergoop! sunscreen products, each designed for a specific skin type and desired finish. The ad features close-up shots of the products and their textures, along with on-screen text highlighting their key benefits. # Brand positioning Supergoop! is presented as a modern, innovative skincare brand focused on sun protection. The brand offers a range of SPF products designed to fit seamlessly into daily routines, with a focus on both protection and aesthetic appeal. The brand positions itself as a solution to the common problem of disliking traditional sunscreens, offering alternatives that are lightweight, invisible, and enhance the skin's appearance. Supergoop! aligns with a lifestyle that values both skincare and beauty, pushing against the norm of SPF being a chore by making it a desirable step in a beauty routine. The brand positioning is both functional (providing sun protection) and emotional (enhancing confidence and appearance). # Product The ad features four Supergoop! sunscreen products, each with unique features and benefits. The first product is Dewscreen SPF 50, a daily hydrator and primer designed for dry skin, offering a hydrating and dewy finish. The second product is Glowscreen SPF 40, a tinted and glowy sunscreen that provides a radiant look. The third product is Mattescreen SPF 40, a tinted and mineral sunscreen that offers a matte finish. The fourth product is Unseen Sunscreen SPF 50, a 100% invisible sunscreen that provides broad spectrum protection without leaving a trace. All products address the purchase barrier of traditional sunscreens being heavy or leaving a white cast, offering lightweight and aesthetically pleasing alternatives. The ad emphasizes that these sunscreens are worth trying because they cater to different skin types and desired finishes, making sun protection a seamless and enjoyable part of a daily routine. # Visual style The ad has a clean, polished aesthetic with bright, natural lighting. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with a moderate tempo. The cuts are timed to the music beats, creating a cohesive audio-visual experience. # Hooks Spoken: Which SPF primer do you NEED? Text overlay: Which SPF primer do you NEED? Visual: 00:00–00:01: A hand with light skin and pale pink nails holds four tubes of Supergoop! sunscreen: Mineral Mattescreen SPF 40, Dewscreen Daily Hydrator + Primer SPF 50, Sunscreen SPF 50, and Glowscreen Sunrise SPF 40. The background is a blurry white surface. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of traditional sunscreens being heavy or leaving a white cast. This is implied through the presentation of lightweight and aesthetically pleasing alternatives. # Value propositions - SPF primers tailored to different skin types and desired finishes - Lightweight and aesthetically pleasing alternatives to traditional sunscreens - Seamless integration of sun protection into daily beauty routines # Benefits - Dewscreen SPF 50: Hydrating & dewy finish - Glowscreen SPF 40: Radiant look - Mattescreen SPF 40: Matte finish - Unseen Sunscreen SPF 50: Broad spectrum protection without leaving a trace # Features - Dewscreen SPF 50: Daily hydrator + primer - Glowscreen SPF 40: Tinted & glowy - Mattescreen SPF 40: Tinted & mineral - Unseen Sunscreen SPF 50: 100% invisible # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the features and benefits of their products. # Storyline - 00:00–00:01 The ad opens with a question about which SPF primer the viewer needs. - 00:01–00:02 The ad transitions to a close-up of Dewscreen SPF 50, highlighting its suitability for dry skin. - 00:02–00:03 The product is shown being applied to the back of a hand, demonstrating its hydrating and dewy finish. - 00:03–00:04 The ad transitions to a close-up of Glowscreen SPF 40. - 00:04–00:07 The product is shown being applied to the back of a hand, demonstrating its tinted and glowy finish. - 00:07–00:08 The ad transitions to a close-up of Mattescreen SPF 40. - 00:08–00:11 The product is shown being applied to the back of a hand, demonstrating its tinted and mineral finish. - 00:11–00:12 The ad transitions to a close-up of Unseen Sunscreen SPF 50. - 00:12–00:14 The product is shown being applied to the back of a hand, demonstrating its 100% invisible finish. - 00:14–00:16 The ad concludes by asking which primer the viewer needs.

# Ad summary This ad for Supergoop! Dew Screen promotes the product as the #1 thing you can do for your skin this year. The ad features a woman holding the product up to the camera. # Brand positioning Supergoop! is presented as a skincare brand focused on sun protection. The brand positions itself as a provider of essential skincare, emphasizing the importance of SPF for skin health. The brand's tone is informative and direct, aiming to educate consumers about the benefits of SPF. The brand aims to occupy a space in the consumer's mind as a reliable and effective solution for daily sun protection, promoting a proactive approach to skincare. # Product The featured product is Supergoop! Dew Screen Daily Hydrator + Primer with SPF 50. It is a skincare product designed to hydrate the skin while providing sun protection. The product is packaged in a white tube with blue and yellow accents. It is intended for daily use and acts as both a hydrator and a primer. The product contains Polyglutamic Peptide Complex and offers broad spectrum sun protection with SPF 50 PA+++. The ad highlights the product as the #1 thing you can do for your skin, emphasizing its importance for skin health. # Visual style The ad has a clean and bright visual style with a focus on the product and the person using it. The production quality is high, with clear lighting and a simple background. The image treatment includes color grading to enhance the brightness and vibrancy of the colors. The typography is large and bold, making it easy to read. The overall style is modern and approachable, designed to capture attention and convey a sense of optimism. # Hooks Headline: START THE NEW YEAR BRIGHT # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of neglecting sun protection, especially at the start of the new year. The ad copy states, "SPF is the #1 thing you can do for your skin this year (and every year)." # Value propositions - SPF is the #1 thing you can do for your skin this year (and every year). # Benefits - SPF is the #1 thing you can do for your skin this year (and every year). # Features - SPF 50 - Daily Hydrator - Primer - Polyglutamic Peptide Complex - Broad Spectrum Sunscreen - SPF 50 PA+++ # Call to action None used. # Social proof - None used. # Point of view - Brand: The top caption conveys the brand's message about starting the new year bright and the importance of SPF. - Customer: The woman holding the product provides a user perspective, showcasing the product in a real-life context. # Storyline - The ad opens with a message about starting the new year bright, immediately setting a positive and aspirational tone. The brand is speaking directly to the viewer, aiming to capture their attention and create a sense of optimism. - The ad emphasizes the importance of SPF for skin health, positioning it as the #1 thing you can do for your skin this year. The brand is educating the viewer, highlighting the functional benefit of the product and establishing its value. - The ad features a woman holding the Supergoop! Dew Screen product, showcasing its packaging and design. The customer is demonstrating the product, providing a visual reference and reinforcing its appeal.

# Ad summary This video features a female creator reviewing and demonstrating several Supergoop! sunscreen products. She starts by addressing the common pain point of sunscreens leaving a white cast, then introduces Supergoop! Unseen Sunscreen, highlighting its invisible, matte finish and primer-like feel. She then transitions to Glow Screen, showcasing its four shades and glowy finish, suitable for dry skin or for adding luminosity under foundation. Next, she presents the SPF Powder for on-the-go reapplication without disturbing makeup. Finally, she introduces Protec(tint) as a skin-like tint with built-in SPF for lighter makeup days, emphasizing its blendability and natural finish. The ad concludes by reiterating that Supergoop! offers solutions for common sunscreen complaints. # Brand positioning Supergoop! is presented as an innovative and solution-oriented skincare brand that prioritizes effective sun protection without compromising on cosmetic elegance or user experience. The brand aims to occupy a space in the consumer's mind as the go-to for sunscreens that seamlessly integrate into daily beauty routines, offering diverse formulations to meet various skin needs and aesthetic preferences. It pushes against the category norm of sunscreens being heavy, sticky, or leaving a white cast, instead promoting products that feel good, look good, and provide full spectrum protection. The brand positioning is primarily functional, focusing on performance (invisible, full spectrum protection, SPF built-in) and simplicity (easy to apply, blendable), but also touches on emotional benefits like achieving a desired glow or maintaining a flawless makeup look. # Product The ad features four Supergoop! products: Unseen Sunscreen, Glow Screen, SPF Powder, and Protec(tint). The Unseen Sunscreen is a clear, gel-like formula that goes on totally invisible, feels like a soft matte primer, leaves zero cast, and has zero greasiness. It provides full spectrum protection and can be worn alone or under makeup. The Glow Screen is a tinted sunscreen available in four shades, designed for those who prefer a glowy finish. It can be worn on its own or under foundation, providing a natural, lit-from-within luminosity, and is particularly recommended for dry skin. The SPF Powder is a portable powder sunscreen that sets makeup and allows for reapplication of sun protection throughout the day without messing up one's face. Protec(tint) is a daily SPF tint that offers a skin-like finish with SPF built-in. It is super easy to apply, blendable, and evens out skin tone without looking like makeup. All products are presented as solutions to common sunscreen complaints, making sun protection more appealing and integrated into daily routines. # Visual style The ad features a bright, clean, and natural visual style with a UGC (User-Generated Content) feel, despite its polished production. The editing style uses quick cuts to transition between different product demonstrations and close-ups, maintaining a fast pace. The pacing is generally consistent, with cuts occurring every 1-3 seconds, creating an engaging and dynamic rhythm. Visual motifs include direct address to the camera, close-ups on product application, and clear product shots. Natural lighting is predominantly used, especially in outdoor shots, contributing to an authentic and aspirational feel. The audio-visual sync is well-executed, with cuts and product actions often timed to the voiceover lines, enhancing clarity and impact. # Hooks Spoken: Does your sunscreen give you a white cast like this? Text overlay: DOES YOUR SUNSCREEN GIVE / YOU A WHITE CAST / LIKE THIS Visual: Close-up of a young Asian woman (Female 1) from the chest up, facing slightly right, looking at the camera. She has long dark hair pulled back with yellow hair clips on each side, wearing a bright yellow tank top. She is applying a thick white cream to her left cheek with her right hand, making a slightly displeased, puckered-lip expression. Her left hand is also on her face. The background features light blue walls with white decorative Greek-style columns and a bust statue. The camera is stationary, tripod-style, at eye level. Lighting is bright and even. Text overlay: "DOES YOUR SUNSCREEN GIVE". / Same shot as 00:00, Female 1 continues to rub the white cream on her face, now with a slightly more neutral expression, looking at the camera. Text overlay: "YOU A WHITE CAST". / Same shot as 00:00, Female 1 continues to rub the white cream on her face and neck, now with a slightly more neutral expression, looking at the camera. Text overlay: "LIKE THIS". # Funnel stage Consideration # Pain points The most central frustration the product is solving is the unpleasant experience of traditional sunscreens. This is explicitly shown and stated at the beginning of the ad: - "Does your sunscreen give you a white cast like this?" - "So if sunscreen usually feels heavy, sticky, or leaves a cast..." # Value propositions - Unseen Sunscreen: 'zero cast, zero greasiness' – solves the common problem of unpleasant sunscreen textures and appearances. - Unseen Sunscreen: 'feels like a soft matte primer' – offers a dual benefit of sun protection and makeup prep. - Glow Screen: 'natural lit-from-within luminosity' – provides a desired aesthetic outcome in addition to sun protection. - SPF Powder: 're-ups your sun protection without messing up your face' – offers convenient, on-the-go protection that integrates with makeup. - Protec(tint): 'evens everything out without looking like makeup' – provides light coverage and SPF for a natural, effortless look. # Benefits - no white cast - mattifies the skin - can be worn alone or under makeup - gives you full spectrum protection - beautiful on their own or under foundation (Glow Screen) - natural lit-from-within luminosity (Glow Screen) - gives your foundation that prettiest glow (Glow Screen) - sets your makeup (SPF Powder) - re-ups your sun protection without messing up your face (SPF Powder) - evens everything out without looking like makeup (Protec(tint)) # Features - goes on totally invisible - feels like a soft matte primer - zero cast - zero greasiness - full spectrum protection - comes in four shades (Glow Screen) - SPF powder - skin-like tint with SPF built-in (Protec(tint)) - super easy to apply (Protec(tint)) - blendable (Protec(tint)) # Call to action check out Supergoop! # Point of view - Customer 70% – The creator shares her personal experience, preferences, and demonstrates products as a user would, directly addressing common pain points. - Brand 30% – Product features, variety, and benefits are presented through demonstrations and comparisons, showcasing the brand's offerings. # Storyline - 00:00–00:02 The creator, a young Asian woman, applies a white sunscreen to her face, making a displeased expression, and asks the audience if their sunscreen leaves a white cast like this. This sets up a common problem associated with sunscreens, immediately engaging viewers who might share this frustration. The perspective is from the customer, as the creator embodies a relatable user experience, conveyed through her direct address and facial expression. - 00:02–00:04 She then introduces Supergoop! Unseen Sunscreen, squeezing a clear, gel-like product onto her hand. This transitions from problem to solution, presenting the product as a surprising and effective alternative. The perspective shifts to the brand/creator, demonstrating the product's unique texture and invisible application. - 00:04–00:10 The creator applies the Unseen Sunscreen to her hand, showing how it goes on totally invisible and feels like a soft matte primer. This visually confirms the product's key benefits and addresses the initial pain point. The perspective remains with the brand/creator, focusing on a clear product demonstration and highlighting its functional attributes. - 00:10–00:20 She applies the Unseen Sunscreen to her face, emphasizing its 'zero cast, zero greasiness' and how she loves wearing it alone or under makeup. She points to her chin, indicating how it mattifies the skin and provides full spectrum protection. This reinforces the product's benefits and versatility, directly addressing user concerns. The perspective is the customer's, as the creator shares her personal experience and positive results, maintaining a friendly and informative tone. - 00:20–00:24 The creator introduces Supergoop! Glow Screen for those who prefer a 'glowy type,' showing the product tube and then four different shades swatched on her palm. This offers an alternative solution for a different aesthetic preference, expanding the brand's appeal. The perspective is the brand/creator, showcasing product variety and catering to diverse needs. - 00:24–00:29 She blends the Glow Screen shades on her palm, demonstrating their beautiful finish and how they can be worn alone or under foundation. This visually confirms the product's aesthetic appeal and versatility. The perspective is the brand/creator, continuing the product demonstration with a focus on visual results. - 00:29–00:39 The creator applies Glow Screen to her face, explaining she reaches for it when her skin feels dry or when she wants a 'natural lit-from-within luminosity.' She blends it with a sponge, stating it gives foundation 'that prettiest glow.' This highlights specific use cases and desired outcomes, connecting the product to personal needs. The perspective is the customer's, as the creator shares her personal preference and experience, maintaining an enthusiastic and helpful tone. - 00:39–00:44 A split screen shows two hands, one with a matte finish and the other with a glowy finish, representing the two sunscreen options. The creator states it 'really gonna depend on your vibe for the day.' This visually summarizes the choice between the two main products and empowers the viewer to choose based on their preference. The perspective is the brand, offering a clear visual comparison. - 00:44–00:53 The creator introduces the Supergoop! SPF Powder, showing its compact brush design and explaining she keeps it in her bag for reapplication. She demonstrates applying it to her face, noting it 'sets your makeup and re-ups your sun protection without messing up your face.' This introduces a convenient solution for on-the-go sun protection. The perspective is the customer's, as the creator shares a practical tip and demonstrates ease of use. - 00:53–00:58 She then introduces Supergoop! Protec(tint), showing the bottle and a swatch of multiple shades on her arm. She explains it's for 'lighter makeup days' and is a 'skin-like tint with SPF built-in.' This offers another versatile option for daily wear. The perspective is the brand/creator, showcasing product variety and functional benefits. - 00:58–01:04 The creator applies Protec(tint) to her face with a spatula and blends it with a sponge, emphasizing it's 'super easy to apply, blendable, and it evens everything out without looking like makeup.' This demonstrates the product's application and natural finish. The perspective is the brand/creator, providing a clear product demonstration and highlighting its aesthetic benefits. - 01:04–01:08 The creator applies a white sunscreen to her arm, showing a visible white cast, then wipes it away. She then applies Unseen Sunscreen to her other arm, showing it blend invisibly. This visually contrasts the problem with the solution, reinforcing the core benefit of Supergoop! Unseen Sunscreen. The perspective is the brand, offering a direct visual comparison to highlight product superiority. - 01:08–01:10 The video ends with a shot of the Supergoop! Unseen Sunscreen tube held over a shimmering blue pool, with the creator's voice advising viewers to 'check out Supergoop!' if sunscreen usually feels heavy, sticky, or leaves a cast. This serves as a final call to action and reinforces the brand's problem-solving promise. The perspective is the brand, concluding with a clear recommendation and brand association with summer/water.

# Ad summary This ad for Supergoop! features a split screen showcasing four women of different skin tones applying the brand's Glow Screen sunscreen to their faces. Text overlays identify the specific Glow Screen shade each woman is using, highlighting the product's versatility across various complexions. # Brand positioning Supergoop! is presented as a brand that prioritizes sun protection while also offering products that enhance natural beauty. The ad emphasizes inclusivity by featuring models with diverse skin tones, showcasing that their products cater to a broad range of consumers. The brand is positioned as modern and accessible, aligning with a lifestyle that values both skincare and effortless radiance. By focusing on a single product line and demonstrating its suitability across different complexions, Supergoop! underscores its commitment to functionality and inclusivity, steering away from traditional beauty norms that often exclude diverse skin tones. # Product Supergoop! Glow Screen is a sunscreen designed to be worn daily. The ad presents the product as a tinted sunscreen that enhances the skin's natural radiance. The ad features four different shades of Glow Screen: Dawn, Sunrise, Golden Hour, and Sunset. Each shade is demonstrated on a model with a corresponding skin tone, suggesting that the product is versatile and inclusive, designed to complement a wide variety of complexions. The product appears to be lightweight and easily blendable, creating a dewy finish. The ad implicitly addresses the purchase barrier of finding a sunscreen that doesn't leave a white cast, especially for individuals with darker skin tones. The ad strongly suggests that Glow Screen is worth buying for its ability to protect the skin from the sun while simultaneously enhancing its natural glow. # Visual style The ad has a clean and polished aesthetic with a focus on showcasing the product's effect on different skin tones. The editing is simple with static shots and minimal transitions, allowing the focus to remain on the product and the models. The production quality appears high, lending credibility and trustworthiness to the brand. The pacing is moderate, with a consistent rhythm throughout the ad. # Hooks Text overlay: 00:00–00:11 Yaz wears DAWN / 00:00–00:11 Asalia wears SUNRISE / 00:00–00:11 Varsha wears GOLDEN HOUR / 00:00–00:11 Ashley wears SUNSET Visual: 00:00–00:05: A four-way split screen shows four women with different skin tones (light, fair with freckles, tan, and dark) side by side. Each woman is holding a tube of Supergoop! Glow Screen. Yaz, who has fair skin with cool undertones and dark hair pulled back, wears a white t-shirt and holds the 'Dawn' shade. Asalia, with fair skin, freckles, and light brown hair, holds the 'Sunrise' shade. Varsha, with tan skin and dark hair, holds the 'Golden Hour' shade. Ashley, with dark skin and black hair, holds the 'Sunset' shade. Each woman looks directly at the camera with a slight smile. # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the challenge of finding a sunscreen that doesn't leave a white cast, especially for individuals with darker skin tones. This is addressed by showcasing how seamlessly the product blends into various complexions. # Value propositions - Sun protection that enhances natural beauty - Inclusivity that caters to a broad range of consumers # Benefits - Enhances natural radiance - Versatile and inclusive - Suitable for a wide variety of complexions - Lightweight - Easily blendable - Creates a dewy finish # Features - Sunscreen - Tinted # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented entirely from the perspective of customers demonstrating the product. # Storyline - 00:00–00:05 The ad opens with a four-way split screen, each section featuring a woman of different skin tone holding a tube of Supergoop! Glow Screen and showcasing its color. - 00:00–00:05 The intention is to immediately highlight the product's availability in multiple shades and its suitability for various complexions. - 00:00–00:05 This is told from the brand's perspective, aiming to demonstrate inclusivity and product versatility. - 00:00–00:05 The tone is informative and welcoming, designed to appeal to a broad audience. - 00:05–00:10 The ad transitions to each woman applying the Glow Screen to her face. The women gently rub the product into their skin, showing how seamlessly it blends. - 00:05–00:10 The intention is to demonstrate the product's texture and ease of application. The perspective is that of a customer demonstrating the product. - 00:05–00:10 The tone is casual and relatable, as if the viewer is watching a friend apply makeup.

# Ad summary This ad by Supergoop! features a skincare enthusiast recommending two of the brand's mineral sunscreens, Mineral Mattescreen and Mineral Glowscreen. The ad focuses on the recent expansion of the product lines to include more shades, ensuring suitability for a wider range of skin tones, and explains the features and benefits of each. # Brand positioning Supergoop! is presented as a modern skincare brand that specializes in sunscreen products suitable for daily wear. The brand is positioned as innovative and inclusive, extending shade ranges to accommodate diverse skin tones, explicitly mentioned to address a broader customer base. Supergoop! pushes against the norm of traditional sunscreens that may leave a white cast or feel heavy, instead offering formulas that are lightweight, can act as makeup primers, and cater to different skin types and preferences, positioning itself as a functional and emotional brand that offers sunscreen that fits into people's lifestyles seamlessly. # Product The ad features two Supergoop! mineral sunscreen products: Mineral Mattescreen and Mineral Glowscreen. The Mineral Mattescreen is highlighted for individuals with oily, combo, or sensitive skin, providing a matte finish that controls shine throughout the day and doubles as a makeup primer. It is a lightweight, mattifying mineral SPF. The Mineral Glowscreen is geared towards those seeking a more luminous look, smoothing and blurring the skin while providing sun protection, and is suitable for sensitive skin. Both products are mineral sunscreens with SPF, which means they physically block the sun's rays. The extension of the shade ranges ensures that both sunscreens are now more suitable for a wider range of skin tones, removing a common purchase barrier for mineral sunscreens. # Visual style The ad has a clean and bright aesthetic. The setting is simple, with a neutral background and a well-lit environment, enhancing the focus on the speaker and the products. The editing style is a mix of quick cuts and close-up shots for the demo, which aligns with a UGC feel. The pacing varies to match the creator's speech. The production quality seems to be a hybrid of UGC and commercial, with the framing creating a friendly atmosphere. # Hooks Spoken: 00:00–00:03 There are officially zero excuses as to why you cannot wear mineral sunscreen under your makeup. Text overlay: 00:00–00:03 There are officially zero excuses as to why you cannot wear mineral sunscreen under your makeup. Visual: 00:00–00:07 A fair-skinned Black woman with long dark hair pulled back is centered in the frame against a white wall and holding a Mineral Glow Screen in her left hand and Mineral Matte Screen in her right hand, both from Supergoop!. She is looking directly at the camera. # Funnel stage Consideration # Pain points Many consumers may believe there are barriers to entry with mineral sunscreens, because they cause a white cast. # Value propositions - If you have oily, combo, or sensitive skin and you want something that keeps you matte all day long the Mattescreen is going to be perfect for you. - If you want something a little bit more luminous and you might have sensitive skin, this is more of a glow enhancing mineral sunscreen that helps to smooth and blur skin while still of course protecting it from the sun. # Benefits - The Mattescreen keeps you matte all day long - Controls shine - Blurs your pores - Doubles as a makeup primer - Smooth and blur skin # Features - Mineral sunscreen - Lightweight - Mattifying - Glow enhancing # Call to action None used. # Social proof - “I promise you that you’re going to love these.” – Female 1 (Customer) # Point of view - Customer 100% – The ad is delivered from the perspective of a skincare enthusiast sharing her opinion on the brand. # Storyline - 00:00–00:03 00:00–00:03 The creator directly addresses the viewer, claiming, "There are officially zero excuses as to why you cannot wear mineral sunscreen under your makeup." - 00:03–00:07 00:03–00:07 She immediately follows up to explain that "Supergoop! just extended their shade ranges for both the Mineral Mattescreen and the Mineral Glowscreen," - 00:07–00:16 00:07–00:16 The creator lists the number of new shades of each product, indicating the new flexibility and wider suitability for a wider range of skin tones. - 00:16–00:22 00:16–00:22 The creator pivots to the Mineral Mattescreen, explaining the product's intended use cases and benefits for those with oily, combo, or sensitive skin, stating that the product will be perfect. - 00:22–00:28 00:22–00:28 She provides additional details, explaining the Mineral Mattescreen is a lightweight, mattifying mineral SPF that helps to control shine, blur your pores, and double as a makeup primer. - 00:28–00:36 00:28–00:36 The creator pivots to the Mineral Glowscreen, explaining the product's intended use cases and benefits for those seeking a more luminous look, smoothing and blurring the skin while providing sun protection. - 00:37–00:45 00:37–00:45 She ends by explaining that the product looks super dewy healthy and hydrated, and addresses any hesitation about wearing mineral sunscreen, reassuring viewers they are going to love these products.

# Ad summary This ad promotes Supergoop! Glowscreen SPF 40. The ad opens with the product tube and the cream being applied to a hand. Text overlays highlight benefits such as a glowy SPF, hydration, and makeup priming, all while providing sun protection. The visuals showcase the creamy texture and a woman applying the product. # Brand positioning Supergoop! is positioned as a brand that makes sun protection enjoyable and versatile. They focus on creating products that not only protect the skin from sun damage but also provide additional benefits like hydration and priming for makeup. This positions Supergoop! as a solution for those who want sun-kissed skin without the harmful effects of the sun, aligning with a lifestyle that prioritizes both beauty and skin health. The brand seeks to occupy a space where sun protection is not a chore but a luxurious and essential part of a daily beauty routine. # Product The featured product is Supergoop! Glowscreen SPF 40, a sunscreen designed to provide sun protection while giving the skin a sun-kissed glow. It is formulated for individuals looking to achieve a radiant complexion without sun damage. This product hydrates the skin and primes for makeup, functioning as a multi-purpose skincare solution. The USP is that it provides sun-kissed skin without the sun damage. It is suitable for daily use, providing both sun protection and cosmetic benefits in one application. This addresses the pain point of needing multiple products for skincare and makeup, offering a simplified, all-in-one solution. # Visual style The ad has a bright and clean aesthetic, typical of skincare product promotions. It features close-ups to highlight the product's texture and application, with smooth transitions and natural lighting. The production quality is polished, giving it a commercial feel, and the pacing is moderate, allowing viewers to absorb the information. The cuts and text overlays are synced to the music, creating a cohesive and engaging viewing experience. # Hooks Spoken: 00:05-00:06 Did we mention it also hydrates skin and primes for makeup? Text overlay: 00:05-00:06 Did we mention it also hydrates skin and primes for makeup? Visual: 00:05–00:06: The light-skinned woman is centered, looking up and smiling. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the need for sun protection and a desire for a sun-kissed glow without sun damage, all while simplifying the skincare routine. 'For sunkissed skin, without the sun damage' # Value propositions - Sun protection (SPF 40) plus cosmetic benefits (sun-kissed glow, hydration, makeup priming) in one product. # Benefits - Must-have glowy SPF - For sunkissed skin, without the sun damage # Features - SPF 40 - Hydrates skin - Primes for makeup # Call to action SHOP NOW # Social proof - None used. # Point of view - Customer 100% – The entire video is from the perspective of a potential customer, as the woman uses the product while showcasing its benefits. # Storyline - 00:00–00:01 The ad opens with a close-up of the Supergoop! Glowscreen SPF 40 product tube. - 00:00–00:01 The product is squeezed onto a hand, showcasing the creamy texture. - 00:01–00:02 The product is applied to the face, demonstrating how it is used. - 00:03–00:04 Close-up shot of the product texture and a sun-kissed appearance of the cream, suggesting the benefit of achieving a sun-kissed look without sun damage. - 00:04–00:06 The woman smiles and looks up, emphasizing the hydrating and makeup-priming benefits of the sunscreen. - 00:06–00:07 Several tubes of Supergoop! product are shown. - 00:07–00:07 A 'SHOP NOW' CTA appears.

# Ad summary This image ad for Supergoop! Glowscreen SPF 40 features an assortment of the product in different shades and calls it "the must-have glowy SPF." # Brand positioning Supergoop! is presented as a premium suncare brand focused on combining sun protection with skincare benefits. The brand explicitly focuses on creating innovative SPF products that are enjoyable to use and seamlessly fit into daily routines. The brand positions itself as a must-have glowy SPF product, suggesting it differentiates itself by not only providing sun protection but also enhancing the user's natural glow. # Product Supergoop! Glowscreen SPF 40 is a sunscreen product designed to provide broad-spectrum sun protection while imparting a glow to the skin. It is formulated to be a daily sunscreen that can be used as a makeup base or worn on its own. The product comes in multiple shades, including Golden Hour, Dawn, and Sunrise, indicated by text on the packaging. The advertised benefits focus on achieving a radiant and protected complexion. The product is presented as a solution to the common issue of sunscreens not being aesthetically pleasing or versatile enough for daily use, positioned as the must-have glowy SPF. # Visual style The ad features a clean and modern visual aesthetic with a focus on product presentation. The production quality is highly polished, suggesting a studio-shot approach. The visual motif is a product showcase, highlighting the range of shades available. The image treatment includes soft lighting and background gradients, creating a gentle and inviting feel. The typography is integrated with a bold sans-serif headline and clear product labels, enhancing scannability. The style contrasts with typical platform norms by avoiding UGC or raw visuals, opting instead for a high-design approach to maximize stop power in the feed. # Hooks Headline: THE MUST-HAVE GLOWY SPF # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Must-have glowy SPF - Find your shade # Benefits - Glowy SPF # Features - SPF 40 - Broad Spectrum Sunscreen - PA+++ # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the brand showcases its product range, features, and benefits, all contributing to a cohesive brand narrative. # Storyline - The ad opens with the Supergoop! logo and product name, Glowscreen SPF 40, immediately establishing brand recognition and introducing the product. This serves to quickly inform the viewer of the product being advertised, from the brand's perspective. - The main headline, "THE MUST-HAVE GLOWY SPF," is prominently displayed to capture attention and position the product as an essential item for achieving a glowing complexion while providing sun protection. This is from the brand's perspective, telling potential customers why they should buy this product. - The visual focus is on an assortment of Glowscreen SPF 40 products in different shades. This visually showcases the variety available and reinforces the product's core promise of providing a radiant glow, from the brand's perspective. - A yellow circular badge with the text "FIND YOUR SHADE" and an arrow encourages viewers to explore the range of shades and find the perfect match for their skin tone. This serves as a call to action, directing viewers to engage with the product further, from the brand's perspective.

# Ad summary This ad for Supergoop! Glowscreen SPF 40 features four different people representing a range of skin tones and wearing the product. The same white tube of sunscreen is shown in each panel. # Brand positioning Supergoop! is presented as a high-quality sunscreen brand. The focus on 'Glowscreen' suggests a positioning in the skincare and beauty space, going beyond basic sun protection to offer a product that enhances the skin's appearance. The brand aligns with a lifestyle that values both skin health and aesthetic appeal, aiming to make sunscreen a desirable part of a daily beauty routine rather than just a functional necessity. By offering different shades, the brand also underscores inclusivity, showing that its product is designed to suit a wide range of skin tones. This positions the brand against competitors who may offer a more generic, one-size-fits-all approach to sun protection. # Product The ad features Supergoop! Glowscreen SPF 40, a sunscreen product designed to provide sun protection while enhancing the skin's natural glow. The product comes in a white tube with pink and blue branding. The ad addresses the purchase barrier of traditional sunscreens that may leave a white cast or feel heavy on the skin, instead promoting a lightweight formula that adds radiance. By showcasing the product on different skin tones, the ad implies that Glowscreen is suitable for a diverse range of consumers, addressing the concern that some sunscreens are not universally flattering. The name 'Glowscreen' itself suggests that the product is worth trying or buying because it offers a dual benefit: sun protection and a glowing complexion. # Visual style The ad has a clean, highly polished look with studio-shot images. It employs a grid layout to showcase different skin tones and product use, with the product prominently displayed in each panel. The image treatment includes soft lighting and background removal to focus attention on the subjects and product. Typography is integrated simply. The style feels native to in-feed, presenting the product in a visually appealing and easily scannable manner. # Hooks Headline: Supergoop! GLOWSCREEN SPF 40 # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - SPF 40 protection from the sun with added radiance # Benefits - None used # Features - SPF 40 # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad copy presents the brand and product name, setting the stage for the advertisement by highlighting what the ad is about. - Customer: The visuals show different people with varying skin tones wearing the product, illustrating its suitability for a diverse audience and suggesting the customer's experience. # Storyline - The ad begins by showcasing the Supergoop! brand and its 'Glowscreen SPF 40' product, immediately establishing the focus of the advertisement. This introduction serves to capture the viewer's attention and set the stage for what's to come from the brand's perspective. - The ad transitions to a visual demonstration of the product's versatility by showing four diverse individuals with different skin tones wearing the product. This is from the customer's perspective, as it highlights how 'Glowscreen' complements various complexions, reinforcing the message that the product is inclusive and suitable for a wide range of consumers. - The ad names each image with a time of day: dawn, sunrise, golden hour, and sunset. This helps demonstrate the product can be used all day, every day from the brand's perspective.

# Ad summary An ad for Supergoop! sunscreen, promoting the availability of mineral SPF in different finishes, including glowy and matte. The ad features the products themselves, emphasizing the new tints and shades available. # Brand positioning Supergoop! is presented as a modern sunscreen brand that prioritizes gentle, mineral protection. The brand is positioned as innovative, offering its sunscreen products in both matte and glowy finishes to cater to different preferences. By focusing on mineral SPF, Supergoop! implies a commitment to skin health and safety, appealing to consumers who are conscious about the ingredients they use. The availability of new tints and shades suggests the brand stays up-to-date with beauty trends and inclusivity, aiming to make sun protection a seamless part of daily routines. This positions Supergoop! as a brand that cares about efficacy and the user experience. # Product The ad features two Supergoop! mineral sunscreen products: Mineral Glow Screen and Mineral Matte Screen. Mineral Glow Screen is described as a soft-radiance sunscreen, with the shade Sunset shown. The Mineral Matte Screen is shown in the shade Sunrise. Both are SPF 40 and come in a white bottle with a yellow cap and a white tube with a white cap. They provide gentle, mineral protection, catering to different skin finishes. These sunscreens are for anyone looking for sun protection that also aligns with their desired skin finish. # Visual style The ad features a clean, product-focused aesthetic. The background is plain white. The lighting is soft and diffused, emphasizing the product packaging and text. The overall style is modern and minimal, with a focus on clarity and readability. # Hooks Headline: MINERAL SPF, MADE YOUR WAY # Funnel stage Consideration # Pain points The ad addresses the need for sun protection that is gentle and suits different skin types and preferences, ensuring it's not a chore but a part of one's routine. # Value propositions - Mineral SPF, MADE YOUR WAY: Sunscreen tailored to individual skin and aesthetic preferences. - Gentle, mineral protection in matte and glowy finishes: Healthy sun protection that aligns with different desired skin looks. # Benefits - Protection from the sun - Options for matte or glowy finishes - Gentle on the skin - New shades to match skin tones # Features - Mineral SPF - Gentle, mineral protection - Matte and glowy finishes - New tints & shades # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad presents information from the brand's perspective, emphasizing their product features and benefits. # Storyline - The ad starts by introducing the Supergoop! brand and announcing mineral SPF is now made your way, conveying that the brand offers sun protection tailored to individual preferences. The brand makes this announcement. - Next, the ad clarifies that its mineral SPF comes in matte and glowy finishes, highlighting the versatility of the product to suit different aesthetic needs. The brand is telling the audience the available options. - Finally, the ad draws attention to the availability of new tints and shades, implying inclusivity and keeping up with current beauty trends. The brand makes this point to inform the audience about updates to the product line.

# Ad summary This Supergoop! image ad compares the glowy and matte mineral sunscreens and highlights the variety of tints and shades now available. # Brand positioning Supergoop! is presented as a sunscreen brand that prioritizes both sun protection and cosmetic appeal. The brand offers a range of mineral sunscreen products that cater to different skin types and preferences, such as glowy or matte finishes. This brand aims to occupy a space in the consumer's mind as a go-to for mineral sunscreens, aligning with a lifestyle that values both skincare and aesthetics. Supergoop! differentiates itself by emphasizing the cosmetic benefits of its sunscreens, such as the variety of tints and shades available, pushing against the norm of sunscreens being purely functional products. # Product The ad features two mineral sunscreen products from Supergoop!: Mineral Glow Screen and Mineral Matte Screen. Mineral Glow Screen is presented as a sunscreen that provides a radiant glow, while Mineral Matte Screen is designed for a matte finish. Both products offer broad spectrum SPF 40 protection. The products are available in new tints and shades, suggesting that they can cater to a wider range of skin tones and preferences. The advertisement highlights the versatility of Supergoop! sunscreens, offering options for those who prefer a glowy or matte look. The purchase barriers addressed are the limited shade ranges and the unappealing finishes associated with traditional mineral sunscreens. # Visual style The ad has a clean, modern aesthetic with a focus on product presentation. The production quality appears to be high, with studio-shot product photography. The image features a split-screen layout to showcase the two different products side by side. The color palette is warm and neutral, with beige and gold tones dominating the visuals. The typography is clean and legible, with a mix of sans-serif fonts. The overall style is designed to be visually appealing and informative, with a focus on highlighting the product features and benefits. The image treatment includes background removal and color grading to create a cohesive look. # Hooks Headline: MINERAL SPF, MADE YOUR WAY # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the limited options available for sunscreen. This is addressed by featuring sunscreen options in different finishes that are customizable with new tints and shades, directly answering the question of the desired finish (Glowy or matte?). # Value propositions - Customize your SPF with glowy or matte finishes - Find your favorite finish with new tints and shades # Benefits - Made your way - Find mineral sunscreen in your favorite finish # Features - Mineral SPF - New tints and shades # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad presents the brand’s identity and product offerings, emphasizing the range of choices available to customers. - Product: The products' appearance demonstrates the different sunscreen finishes available (matte versus glowy). # Storyline - The ad opens by introducing the Supergoop! brand and highlights its mineral SPF offerings, framing them as customizable to the user's preference. This is from the brand's perspective and aims to grab attention by suggesting choice and personalization. - The ad poses the question "Glowy or matte?" and invites the viewer to find mineral sunscreen in their favorite finish with new tints and shades. This is from the brand's perspective and aims to engage viewers by highlighting the product's variety and cosmetic appeal, progressing the overall narrative by indicating two different product types for different desired outcomes. - The ad showcases the Mineral Glow Screen on the left with a glossy texture, juxtaposed against the Mineral Matte Screen on the right with a matte texture. This is from a product perspective, emphasizing their finish differences. This progresses the narrative by visually demonstrating the contrast introduced in the opening question.