How Ladder Advertises on Meta

# Ad summary The ad promotes a 6 week workout program. It displays text overlay with the details of the program. # Brand positioning This ad features a fitness program, promoting a lifestyle of discipline, health, and achieving a desired summer body through structured workout routines. The brand positions itself as a provider of effective fitness solutions, emphasizing tangible results within a set timeframe. It stands out by promising a 'snatched' physique in just six weeks, setting it apart from competitors with longer-term or less aggressive fitness plans. The brand focuses on functional benefits, offering a practical path to physical transformation and aligning with values of self-improvement and body positivity. # Product The product is a 6-week workout program designed to help users achieve a 'snatched' physique by Easter. The program requires just two dumbbells and a commitment of 35 minutes per day. It is intended for people who want to prepare their bodies for summer and aims to provide noticeable changes in a relatively short period. The ad highlights the program's structured approach and clear timeline, making it appealing to individuals seeking a straightforward and effective fitness solution. The use of dumbbells makes this product accessible and manageable. # Visual style The ad has a UGC feel with quick cuts and static shots. The production quality is polished, creating a hybrid feel. The pacing is consistent with the beat of the music, and text overlays are timed to product actions. # Hooks Text overlay: 00:00–00:03 I've been doing your workouts for 4 weeks and I've already noticed a lot of changes!! (comment bubble) / 00:00–00:03 summer body loading! / 00:00–00:03 all you need: / 00:00–00:03 6 weeks / 00:00–00:03 2 dumbbells / 00:00–00:03 35min/day / 00:00–00:03 by EASTER you'll be SNATCHED! we start ✨MARCH 9TH✨ / 00:00–00:03 you in?! Visual: 00:00–00:03 The shot is a medium shot of a woman in a green athletic top and leggings, white sneakers, and a white hat. She is wearing wrist weights. She stands on a black yoga mat in a fitness studio. There is a mirror behind her. Text overlay on screen lists the details of the workout program. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the desire to have a fit body for summer, and the frustration that can come with achieving desired results in a short amount of time. This is demonstrated with the text: 'summer body loading!' implying the desire to have a summer-ready body. # Value propositions - 6 weeks, 2 dumbbells, 35min/day to be SNATCHED by EASTER # Benefits - by EASTER you'll be SNATCHED! # Features - 6 weeks - 2 dumbbells - 35min/day # Call to action you in?! # Social proof - I've been doing your workouts for 4 weeks and I've already noticed a lot of changes!! – Female 1 # Point of view - Customer 100% – The ad features a customer using the product and talking about their positive experience. # Storyline - 00:00–00:07 00:00–00:07 The ad begins with a woman performing exercises with dumbbells. Text overlay presents the program's details: a 'summer body loading' workout requiring '6 weeks, 2 dumbbells, 35min/day' to get 'SNATCHED by EASTER!' The message conveyed is that a defined program is available to help achieve a summer-ready body.

# Ad summary This ad promotes a fitness program designed for busy women seeking a body transformation in 45 days. The program consists of 30-minute workouts, 4 days a week, using only dumbbells. The ad shows a woman working out in a modern gym, performing various exercises throughout the week targeting different muscle groups. It concludes with a call to action to try the program for free. # Brand positioning The brand is presented as a solution for busy women who want to transform their bodies in a short amount of time. It emphasizes convenience and efficiency with its 45-day program, 4-day-a-week commitment, and 30-minute workouts using only dumbbells. The brand aligns with the values of efficiency, accessibility, and empowerment for women. It breaks away from the norm of time-consuming and complex fitness programs, focusing on simplicity and convenience for busy lifestyles. The brand positioning is functional, emphasizing performance and simplicity to achieve body transformation goals effectively. # Product The product is a 45-day fitness program designed for busy women. It consists of 30-minute workouts, 4 days a week, using only dumbbells. The program targets different muscle groups throughout the week: Monday for leg day, Tuesday for upper body, Wednesday for full body, and Thursday for core and mobility. It is intended for individuals who are short on time but want to achieve a body transformation. The program starts on Monday, March 9th, and is offered for free as a trial. The ad addresses the purchase barrier of time commitment and complexity by offering a simple, efficient, and accessible workout routine. # Visual style The ad has a modern, clean aesthetic with bright lighting and quick cuts. The production quality appears to be a mix of UGC and polished commercial. The editing rhythm is fast-paced, with quick transitions between workout clips, aligning with the energetic music track. # Hooks Spoken: 00:00–00:03: [Singing] I want to stay right in this moment for life Text overlay: 00:00–00:03: ✨Busy 9-5 ladies! Transform✨ / 00:00–00:03: in 45 days / 00:00–00:03: 4 days, 30min, dumbbell only Visual: 00:00–00:03: The shot shows a woman with her hair up in a bun, wearing a maroon sweater and gray leggings, walking on a treadmill next to a window at the gym. # Funnel stage Top of funnel (Awareness) # Pain points Lack of time for fitness among busy women: “Busy 9-5 ladies!” # Value propositions - Body transformation in 45 days, fitting into a busy lifestyle with 30-minute workouts. - Accessibility and convenience with dumbbell-only workouts. # Benefits - Body transformation - Convenience - Time-saving - Accessibility # Features - 45-day program - 30-minute workouts - 4 days a week - Dumbbell only - Targets different muscle groups # Call to action ✨Try my program free✨ # Social proof - None used. # Point of view - Customer 100% – The ad shows a woman working out, implying her use of the product. # Storyline - 00:00–00:03 The ad begins with a woman on a treadmill. - 00:03–00:14 Transition to clips of the woman performing dumbbell exercises at the gym, showcasing her workout routine.

# Ad summary This ad promotes a 45-day Pilates program that only requires two dumbbells and 35 minutes per day. It features a woman doing arm exercises with dumbbells in a fitness studio. The ad has a quick, upbeat tempo designed to encourage potential customers to join. # Brand positioning This ad implies the brand offers accessible and effective fitness programs. It is positioned to be approachable by highlighting that the program is only 35 minutes a day and only requires 2 dumbbells, removing typical barriers to entry for people interested in trying fitness. The brand appears to value efficiency and convenience. The brand uses a direct, informal, and friendly approach to encourage people to join the program. # Product The product is a 45-day Pilates program that requires just two dumbbells and 35 minutes per day, starting on Monday, March 9th. The program’s value proposition lies in its simplicity and accessibility. It is designed for individuals seeking an efficient workout routine. The ad addresses the barrier of time constraints by emphasizing the short duration of each session. The product is presented as a straightforward, no-fuss fitness solution. # Visual style The ad has a casual, energetic aesthetic with bright lighting and a clean background. The editing is static with no cuts. The production quality feels raw and unpolished, lending a UGC feel. The pacing is constant due to the lack of cuts or transitions. # Hooks Text overlay: 00:00–00:03: 45 DAYS HARD / 00:00–00:03: PILATES / 00:00–00:03: All you need are 2 dumbbells & 35min/day. Visual: 00:00–00:03: A woman in a black sports bra and black leggings kneels on a mat in what appears to be a fitness studio. She is holding a dumbbell in each hand with her arms raised above her head. She is facing the camera with a neutral expression. Another individual is partially visible on the left side of the frame. The background is a brightly lit, white-walled room with tiled floors. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the perceived barrier to entry for workout programs. This ad addresses that by emphasizing that all you need is two dumbbells and 35 minutes a day. # Value propositions - Minimal equipment required: Only needs 2 dumbbells - Time efficient: Only 35 minutes per day # Benefits - Concise and effective workouts. # Features - 2 dumbbells - 35min/day # Call to action you in?? # Social proof - None used. # Point of view - Brand 100% – The brand's POV is communicated through text and visuals presenting the fitness program. # Storyline - 00:00–00:08 The ad shows a woman performing an exercise with dumbbells.

# Ad summary This ad is for a 60 day hard pilates program. It features the instructor doing pilates using two dumbbells and mentions results can be seen by Easter. # Brand positioning This Pilates brand presents itself as a path to achieving a summer body, focusing on visible results within a specific timeframe. The brand aligns with a lifestyle of discipline and dedication, promoting a functional approach to fitness through structured programs. It operates within the fitness category, emphasizing efficiency by promising noticeable changes with minimal equipment and time investment. # Product The product is a 60-day hard Pilates program designed to help users achieve 'summer bodies' with just 2 dumbbells and 35-minute workouts. The program promises visible results by Easter and starts on Monday, March 9th. It appears to be designed for individuals seeking efficient and effective fitness solutions. The main USP is the promise of significant body transformation in a short period using minimal equipment and time. The ad addresses the purchase barrier of time commitment by highlighting the 35-minute workout duration and offers a free trial to encourage sign-ups. # Visual style The ad has a polished commercial aesthetic with a bright green lighting filter. The editing style includes quick cuts to maintain a fast pace. The production quality feels high-end, which supports the tone of efficiency and professionalism. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:02: [Singing] Come on baby do it Text overlay: 00:00–00:02: 60 DAYS HARD PILATES / 00:00–00:02: Summer bods in the making! 2 dumbbells, 35min and results you'll Start to SEE by ✨EASTER✨ / 00:00–00:02: We start Mon, March 9th You in!?!? / 00:00–00:02: ✨Try my program FREE✨ Visual: 00:00–00:02: A fitness studio with a green light. A woman with tan skin, wearing a black sports bra and leggings, performs pilates exercises using dumbbells. Another woman with tan skin stands in the background to the left. In the foreground is a black yoga mat with a folded grey towel. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the desire to achieve a summer-ready body, but the challenge is the time and equipment typically required. Visual: The ad visually demonstrates a workout with minimal equipment and also states the workouts are only 35 minutes. # Value propositions - Achieve summer bodies efficiently with minimal equipment (2 dumbbells) and time (35 minutes). - See visible results by Easter by joining the program. # Benefits - Summer bods in the making! - Results you'll Start to SEE by ✨EASTER✨ # Features - 2 dumbbells - 35min # Call to action ✨Try my program FREE✨ # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the brand's perspective, showcasing the program's benefits and features through visual demonstrations and text overlays. # Storyline - 00:00–00:07 The ad opens with a woman performing pilates exercises in a green-lit studio. This suggests the pilates program helps build 'summer bodies' with minimal equipment and time, conveying the intention to draw in viewers with promises of fast and visible results.

# Ad summary The ad features a muscular male fitness creator introducing a new 6-day workout split called the "MAX SERIES" from Ladder. He explains that this "Upper Lower x PPL" split is more efficient than other routines. The video then visually demonstrates exercises for each of the six days (Upper, Lower, Push, Pull, Legs, Upper + Arms), with the creator performing various lifts and cardio. Throughout the demonstrations, text overlays indicate the current day and muscle group. The ad concludes with a call to action to try the first week of the program for free via a link in bio, displayed on a simulated phone screen. # Brand positioning The brand, implied to be "Ladder" through the app interface, positions itself as a provider of highly efficient and structured fitness programming, specifically targeting individuals serious about strength training and muscle development. It aims to occupy a space in the consumer's mind as an expert-driven, results-oriented solution for optimizing workout routines. The brand aligns with values of discipline, performance, and continuous improvement, promoting a lifestyle focused on maximizing physical potential. It implicitly pushes against generic or less effective workout splits by claiming its program is "more efficient." The brand positioning is primarily functional, emphasizing performance and structured methodology, but also carries an emotional undertone of empowerment through effective training. # Product The featured product is a 6-day workout split called the "MAX SERIES: Upper Lower x PPL" program, designed for individuals seeking an efficient and comprehensive strength training routine. The program is structured across six distinct days: Day 1 (Upper), Day 2 (Lower), Day 3 (Push), Day 4 (Pull), Day 5 (Legs), and Day 6 (Upper + Arms). It incorporates heavy pressing, rowing, squats, hinges, lunges, isolation work for various muscle groups (chest, shoulders, triceps, lats, upper back, biceps, quads, hamstrings, glutes), and finishes each session with low-intensity steady-state cardio or HIIT sprints. The program is presented as a solution for those looking to optimize their training for muscle growth and strength, offering a structured approach to ensure all major muscle groups are effectively targeted. The ad implies it's for dedicated lifters who want a proven, efficient method to improve their physique. A key USP is its efficiency and comprehensive nature, covering a full body split over six days. The ad addresses the potential barrier of commitment by offering a "FREE WEEK" trial. # Visual style The ad features a polished, high-end production quality with a dynamic and energetic editing rhythm. It blends elements of a professional fitness demonstration with a social media-friendly, fast-paced style. The editing style is characterized by quick cuts, often transitioning between different exercises or camera angles within a single second, creating a sense of continuous motion and intensity. The production quality is high, with clear, well-lit shots, suggesting a commercial-grade aesthetic rather than a scrappy UGC feel. Visual motifs include the recurring stylized grey outline of a muscular body behind the creator, which serves as a branding element and visual anchor. The pacing is very fast, with numerous cuts per minute, maintaining high engagement. Audio-visual sync is evident, with cuts often timed to the voiceover's explanation of different exercises or days, and the background music's beat. # Hooks Spoken: 00:00–00:03: I'm not saying your split is wrong, but this one is more efficient. Text overlay: 00:00–00:01: I'm not saying your split is wrong but this one is more efficient. / 00:01–00:03: I'm not saying your split is wrong but this one is more efficient. Visual: 00:00–00:01: A muscular male with extensive tattoos on his arms and back is seen from behind, flexing his back muscles in a gym setting. He wears a grey tank top, black shorts, and a black baseball cap with a purple logo ('E&P'). He has a watch on his left wrist. The background is a dark grey wall with some gym equipment visible at the top left. The camera is stationary, framed from behind, focusing on his upper body. Lighting is bright, highlighting his musculature. Text overlay: "I'm not saying your split is wrong but this one is more efficient." / 00:01–00:03: The same muscular male is seen from behind, flexing his left bicep. He wears the same attire. The background is a light grey wall with a stylized, layered grey outline of a muscular body, mimicking his pose. The camera is stationary, framed from behind, focusing on his upper body. Lighting is bright and even. Text overlay: "I'm not saying your split is wrong but this one is more efficient." # Funnel stage Consideration # Pain points The ad implies that current workout splits or routines might not be as effective or efficient as they could be, leading to suboptimal results or wasted effort. The creator directly addresses this by stating, "I'm not saying your split is wrong, but this one is more efficient," suggesting a common frustration with inefficient or less effective training methods. # Value propositions - More efficient (workout split) - Heavy output for legs (implies significant results) - Picking up the rest of our weekly leg day volume with some new movement patterns (implies comprehensive and effective training) # Benefits - More efficient workout split - Optimized for muscle growth and strength - Comprehensive training for all major muscle groups - Structured approach to training volume - Improved physique # Features - Upper Lower x PPL leg split - 6-day split - Heavy pressing - Heavy rowing - Chest, delt, and arm isolation work - Low intensity steady state cardio - Heavy squat, hinge, lunge - Heavy output for legs - Isolation work for legs - Core exercises - Vertical and horizontal pulls - Lats, upper back, and biceps - Hit sprints - New movement patterns for legs - Upper accessory and arms # Call to action 00:27–00:31: JOIN PROGRAM (button on phone screen) 00:27–00:31: FREE WEEK IN BIO # Social proof - I'm not saying your split is wrong, but this one is more efficient." – Male 1 (Creator) (Implies firsthand experience and comparison) # Point of view - Brand 100% – The entire video is presented by a fitness creator who is either the founder, an employee, or an endorsed expert of the Ladder brand, demonstrating and explaining the program as an official offering. # Storyline - 00:00–00:03 00:00–00:03: A muscular male creator, seen from behind, flexes his back muscles in a gym setting. He states that he's not saying other workout splits are wrong, but his new one is more efficient. This sets up a problem-solution narrative, immediately positioning his program as superior and more effective. The creator is telling this part of the story, establishing himself as an authority figure with a confident and instructional tone. The visual of his well-developed physique reinforces his credibility. - 00:03–00:05 00:03–00:05: The creator continues, introducing his "brand new Upper Lower x PPL" split. This directly follows the previous statement, providing the name of the solution he just teased. The creator maintains his confident, instructional tone, directly addressing the audience. The visual remains the same, with text overlays appearing to highlight the program name. - 00:05–00:09 00:05–00:09: A graphic of six calendar icons appears, followed by the creator again, now with the "MAX SERIES" logo overlaid. He announces that this program is kicking off the fifth mesocycle of the year. This segment transitions from the program introduction to its context within a larger training philosophy, implying a long-term, structured approach. The creator's voice is enthusiastic and informative. The visual transition to a graphic and then back to the creator with branding reinforces the professional nature of the program. - 00:09–00:18 00:09–00:18: The ad transitions to Day 1, focusing on "Upper" body exercises. The creator demonstrates heavy pressing, heavy rowing, chest, delt, and arm isolation work, finishing with low-intensity steady-state cardio. This beat provides concrete examples of the program's content, showing the intensity and variety of exercises. The creator is demonstrating the exercises, with a focused and determined expression, conveying the effort required. The rapid cuts between exercises maintain a high-energy, motivational tone. - 00:18–00:27 00:18–00:27: The ad moves to Day 2, which is "Lower" body, emphasizing heavy squats, hinges, lunges, and isolation work, followed by core exercises. This continues the demonstration, showcasing the comprehensive nature of the leg day. The creator's intense expressions and heavy lifting reinforce the program's focus on strength and muscle building. The visual style remains dynamic with quick cuts. - 00:27–00:31 00:27–00:31: The creator is shown hanging from a pull-up bar, and a simulated phone screen appears over him, displaying the "LADDER MAX SERIES" app interface with a "JOIN PROGRAM" button and a "FREE WEEK IN BIO" offer. This is a clear call to action, directly linking the demonstrated program to how the audience can access it. The creator's voice shifts to a direct invitation, and the visual of the app screen provides a tangible next step. This moment progresses the narrative from demonstration to conversion. - 00:31–00:37 00:31–00:37: The ad transitions to Day 3, which is "Push" day, featuring chest, shoulders, triceps, and HIIT sprints. This continues the detailed demonstration of the program's structure and exercises. The creator's focused expressions and powerful movements convey the intensity and effectiveness of the push day. The quick cuts maintain the energetic pace. - 00:37–00:46 00:37–00:46: The ad moves to Day 4, which is "Pull" day, including vertical and horizontal pulls, lats, upper back, and biceps, followed by low-intensity steady-state cardio. This further elaborates on the program's comprehensive nature, showing specific exercises for the pull muscles. The creator's gritted teeth and strained expressions highlight the effort and challenge of the workout. The visual style remains consistent with dynamic cuts. - 00:46–00:52 00:46–00:52: The ad transitions to Day 5, focusing on "Legs," specifically quads, hamstrings, and glutes, incorporating new movement patterns. This reinforces the thoroughness of the leg training within the program. The creator's intense focus and the heavy weights used emphasize the program's commitment to lower body development. The quick cuts and dynamic camera angles keep the viewer engaged. - 00:52–00:57 00:52–00:57: The ad concludes with Day 6, an "Upper + Arms" accessory day. The creator demonstrates bicep curls with a smile. This final day rounds out the program, showing a dedicated day for accessory work and arms, which is often a desired focus for many lifters. The creator's smile at the end suggests satisfaction and the positive outcome of the program. The final visual is a close-up, ending on a strong, positive note.

# Ad summary A fitness influencer shares her glute-building program, urging viewers to join her challenge. The ad targets women seeking to strengthen and grow their glutes, offering a free trial of her program with a start date. # Brand positioning The brand is presented as a provider of fitness programs designed to help women grow their glutes and build strength. The brand aligns with a tone of motivation and empowerment, encouraging women to achieve their fitness goals. The brand appears to focus on functional results. It promotes the idea that achieving a strong physique is attainable with the right program and dedication. # Product The product is a fitness program designed to help women grow their glutes and build overall strength. The program requires one hour, three to five times per week. It is presented as a challenge with a start date of Monday, January 26th, running through April 1st. The USP of the program is its focus on glute growth and strength building within a specific timeframe. The program addresses potential purchase barriers by offering a free trial, allowing potential customers to experience the program before committing to a purchase. The language emphasizes simplicity and effectiveness, highlighting the achievable time commitment required to see results. # Visual style The ad has a UGC feel. The production quality is good. The pacing is relatively slow, with static shots and minimal editing. The visual style supports a casual and relatable tone, making the content accessible to the intended audience. # Hooks Text overlay: 00:00–00:07 ok ladies give me JAN 26th - APRIL 1st to grow your glutes & get strong AF. all I need is ONE hr, 3-5x per week. we start MONDAY, you in? / 00:00–00:07 try my program for FREE. Visual: 00:00–00:02 A woman wearing a gray sweatshirt, red leggings, white socks, and white sneakers walks toward a workout bench in a gym. The gym has standard weightlifting equipment. The camera angle is from behind the woman, focusing on her glutes. The camera remains stationary. There is a text overlay. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that a common frustration for women is the difficulty in growing their glutes and getting strong due to time constraints. Visual: The ad shows a woman demonstrating exercises targeting the glutes, implying she has found a solution to this problem. # Value propositions - Grow your glutes and get strong AF with a program that only requires one hour, 3-5x per week - Try my program for FREE # Benefits - Grow your glutes - Get strong AF # Features - One hour - 3-5x per week - Free trial # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a fitness influencer offering her workout program to other women. # Storyline - 00:00–00:07 00:00–00:07 A woman in workout gear walks toward a workout bench in a gym. She is wearing a gray sweatshirt, red leggings, white socks, and white sneakers. The intention is to grab the attention of women interested in glute growth and fitness programs. - 00:02–00:06 00:02–00:06 She places one leg on the bench and holds a dumbbell in each hand, preparing to perform a single-leg squat. The intention is to demonstrate the exercises included in the glute-building program, with a specific focus on the glute muscles.

# Ad summary This ad promotes a 40-day workout plan that can be done at home with just dumbbells. The ad features a fitness instructor demonstrating various exercises. # Brand positioning The brand is presented as an accessible fitness resource that empowers individuals to achieve their fitness goals without the need for a gym or extensive equipment. It promotes a lifestyle of convenience and efficiency, emphasizing that effective workouts can be accomplished in a short amount of time and with minimal resources. The brand is functional, focusing on the simplicity and effectiveness of its workout plan. # Product The featured product is a 40-day workout plan designed to be done at home. It requires only two dumbbells and a commitment of 35 minutes per day. The plan is positioned as a solution for those who want to tone up their muscles without the need for a gym or commute. The ad emphasizes the accessibility and convenience of the workout plan, highlighting that it starts on Monday, January 26th, and invites viewers to join in. # Visual style The ad has a polished, commercial aesthetic with a clean and well-lit environment. The editing style consists of static shots with a focus on the fitness instructor and the workout demonstration. The production quality is high, supporting a tone of professionalism and competence. The pacing is moderate, with consistent shots that highlight the exercises and text overlays. # Hooks Text overlay: ✨ 40 DAY PLAN ✨ / No gym. No commute. Visual: 00:00–00:03: A woman with fair skin, likely in her 20s or 30s, stands in the center of the frame, wearing a matching purple athletic bra top and leggings, a white baseball cap, and wrist weights. She has long brown hair and is wearing a microphone headset. She holds small black dumbbells in each hand and is performing a variety of arm exercises, including front raises and lateral raises. The background is a fitness studio with mirrors, wooden floors, and soft lighting. A text overlay reads "✨ 40 DAY PLAN ✨. No gym. No commute." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of needing to go to a gym and spend a lot of time working out. "No gym. No commute. All you need are 2 dumbbells & 35min/day." # Value propositions - Effective workout plan without the need for a gym - Convenient and time-efficient workout routine - Accessible fitness solution with minimal equipment # Benefits - Tone up muscles - Workout from home - Save time and money by avoiding the gym # Features - 40-day workout plan - Requires 2 dumbbells - 35 minutes per day - No gym needed - No commute # Call to action you in?? # Social proof - "I won't lie!~ did your workouts since May and I went from size 14 to size 8! I'm working on toning up the muscles now" – Commenter (Customer) # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the workout plan and its benefits. # Storyline - 00:00–00:08 A fitness instructor demonstrates an exercise routine using dumbbells.

# Ad summary This ad shows a woman working out and offers her 6 week workout plan to get snatched by March 1st for free. # Brand positioning This ad does not provide any brand information. The ad appears to be for a fitness program. # Product This ad is for a six-week workout plan designed to get you 'SNATCHED!' by March 1st. The workouts require only 2 dumbbells and 35 minutes per day. The ad promotes a free trial. # Visual style This ad features a fitness influencer in a gym setting, creating a UGC feel. The editing includes quick cuts and text overlays timed to the music. The overall style is modern and energetic, aiming to appeal to a younger demographic interested in fitness. The production quality is decent, balancing a polished look with a relatable, real-time workout vibe. The pacing is fast, keeping the energy high and the information concise. # Hooks Spoken: 00:02-00:07: sis all you need 6 weeks 2 dumbbells 35min/day by March 1st you'll be SNATCHED! We start JANUARY 26TH Text overlay: 00:02–00:07 sis all you need / 00:02–00:07 6 weeks / 00:02–00:07 2 dumbbells / 00:02–00:07 35min/day / 00:02–00:07 by March 1st you'll be / 00:02–00:07 SNATCHED! ✨ WE start JANUARY 26TH Visual: 00:02–00:07: The background features mirrored walls. In the foreground, a young, light-skinned woman wearing a blue workout outfit and headphones is performing a lateral squat while holding dumbbells. # Funnel stage Awareness # Pain points The pain point is the desire to be in better shape. # Value propositions - You only need 35min/day and 2 dumbbells. # Benefits - You'll be SNATCHED! by March 1st # Features - 6 week workout program - 2 dumbbells - 35min/day # Call to action try my workouts for FREE # Social proof - "I've been doing your workouts for 4 weeks and I've already noticed a lot of changes!" – Mandy (Customer) # Point of view - Customer 5% - The customer's POV is communicated through on-screen user feedback. - Brand 95% - The brand POV is communicated through direct address and product claims. # Storyline - 00:00–00:02 The ad starts with a comment on screen that states, 'I've been doing your workouts for 4 weeks and I've already noticed a lot of changes.' - 00:02–00:07 The woman is performing a weighted squat exercise as text on the screen says, 'sis all you need' followed by '6 weeks, 2 dumbbells, 35min/day, by March 1st you'll be SNATCHED! We start JANUARY 26TH.' - 00:07–00:08 The screen shows a call to action to try the workouts for free.

# Ad summary The ad promotes a 4-day workout plan using only dumbbells. It starts with a text overlay hook, then shows a fast-paced montage of the creator demonstrating the different exercises in the plan across various days. The ad ends with a call to action to try the program for free. # Brand positioning The brand presents itself as a fitness resource led by an individual trainer. The brand leans into functional positioning by showing how to achieve a 'body back' in 40 days using minimal equipment. The visuals focus on real workout examples in a standard gym setting, suggesting the brand is about practicality and accessibility. The brand promotes a lifestyle centered around consistent exercise and achieving visible fitness results. # Product The product is a 4-day workout program designed to 'get your body back in 40 days' using only a dumbbell. The program includes leg day on Monday, upper body on Tuesday, full body on Wednesday, and core and mobility on Thursday. It is designed for individuals looking to incorporate structured fitness routines into their week, and addresses the purchase barrier by offering a free trial. # Visual style The ad has a UGC feel due to the simple camera work. The editing style uses quick cuts to move between different exercises. The production quality is casual, suggesting it was filmed in a real gym environment. The pacing is fast. Visuals are timed to the music. # Hooks Spoken: 00:00–00:14 [Singing] I want to stay right in this moment for life. Text overlay: ✨ Getting your body back in 40 days ✨ / 4 days, 30min, dumbbell only Visual: 00:00–00:03 A woman with brown hair in a bun, wearing a maroon sweatshirt and shiny black leggings, walks on a treadmill. She faces away from the camera. The setting is a modern gym with large windows. Light streams in, reflecting on the treadmill. The background shows other gym equipment and people working out. On the screen overlay, the text reads '✨ Getting your body back in 40 days ✨ 4 days, 30min, dumbbell only'. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the viewer is frustrated with their current body or fitness level and wants to 'get their body back'. # Value propositions - A structured fitness plan that is time-efficient and requires minimal equipment. # Benefits - Getting your body back in 40 days # Features - 4 days - 30min - dumbbell only # Call to action ✨ Try my program free ✨ # Point of view - Customer 100% – The ad is presented entirely from the perspective of someone who could be using the program. # Storyline - 00:00–00:03 The ad opens with a text overlay stating, '✨ Getting your body back in 40 days ✨ 4 days, 30min, dumbbell only.' - 00:03–00:05 00:03–00:05 The ad cuts to a woman performing a dumbbell squat in a gym. The text overlay reads, 'Monday- legday.' This shows the workout plan's first day. - 00:05–00:07 00:05–00:07 The ad transitions to the same woman performing a lateral dumbbell raise. The text overlay reads, 'Tuesday- upper body.' This follows the weekly workout schedule. - 00:07–00:09 00:07–00:09 The ad shows the woman performing dumbbell squats again. The text overlay reads, 'Wednesday- full body,' continuing the presentation of the workout plan. - 00:09–00:14 00:09–00:14 The ad presents the woman performing a core and mobility exercise with a dumbbell. The text overlay reads, 'Thursday- core & mobility,' and includes the offer, 'Start with me Monday Jan 26th ✨ Try my program free ✨,' directly encouraging viewers to join.

# Ad summary This ad promotes a fitness program for women using dumbbells and a 3-2-1 method. It encourages viewers to try the program for free, highlighting a start date in January. # Brand positioning This ad promotes a fitness program targeted towards women, emphasizing body transformation through accessible methods. The brand positions itself as a provider of effective at-home workouts using minimal equipment (dumbbells) and a specialized '3-2-1' method. The brand aligns with values of physical fitness, self-improvement, and accessibility, likely appealing to individuals seeking convenient and efficient workout solutions. The brand's positioning is both functional, offering a specific method, and emotional, promising body transformation and encouraging a sense of community. # Product The advertised product is a fitness program designed for women that uses two tiny dumbbells and the brand's own "3-2-1 at home method". The program claims to transform the user's body. It is set to start on Monday, January 26th. The ad encourages viewers to try the program for free, suggesting a no-risk opportunity to experience its benefits. The core message is that this program is accessible, effective, and convenient, offering a way to achieve fitness goals from home with minimal equipment. # Visual style The ad has a UGC feel, with natural lighting and a casual presentation. The focus is on the woman and her workout, with minimal distractions. The color palette is warm and inviting, with a focus on purple. The editing style consists of static shots. # Hooks Spoken: 00:00–00:03: Female 1: [Enthusiastically] Ladies give me January 26th—March 9th to transform your body with 2 tiny dumbbells and my 3-2-1 at home method. Text overlay: 00:00–00:07: Ladies give me / 00:00–00:07: January 26th—March 9th / 00:00–00:07: to transform your body with 2 tiny dumbbells and my 3-2-1 at home method. We start Monday Jan 26th! ✨Try my program free / 00:00–00:07: You in?!?!? Visual: 00:00–00:07: A woman with tan skin is kneeling on a black yoga mat in a brightly lit workout studio. She is wearing a purple sports bra and matching leggings, a white baseball cap, and over-ear headphones. She is holding small dumbbells and doing shoulder press repetitions. There is a large mirror behind her, with several other yoga mats lined up in rows. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of wanting to transform your body. The pain point is wanting to find a workout that is easily accessible, can be done at home, and only needs dumbbells, which is signaled by 'to transform your body with 2 tiny dumbbells and my 3-2-1 at home method'. # Value propositions - Try my program free # Benefits - Transform your body # Features - 2 tiny dumbbells - 3-2-1 at home method # Call to action You in?!?!? # Social proof - None used. # Point of view - Customer 100% – The entire video is from the perspective of a woman doing the workout, creating a casual, relatable feel. # Storyline - 00:00–00:07 00:00–00:07: A woman in workout gear does dumbbell exercises while facing the camera.

# Ad summary This ad promotes a fitness program that promises to make you unrecognizable in 40 days with only 30 minutes a day and two dumbbells, starting January 26th. The ad features a woman demonstrating exercises in a gym setting, accompanied by text overlays highlighting the program's benefits and a testimonial from a satisfied user. # Brand positioning The brand is presented as an approachable and results-oriented fitness program that emphasizes transformation and ease of use. The program aims to occupy a space in the consumer's mind as a simple yet effective way to achieve significant physical change in a short amount of time. The brand aligns with values of self-improvement, accessibility, and clear results, pushing against the notion that fitness requires extensive time or equipment. The brand positioning is both functional (30 minutes a day, 2 dumbbells) and emotional (become unrecognizable). # Product The advertised product is a 40-day fitness program designed to help users become "unrecognizable." The program requires only 30 minutes per day and two dumbbells. It is targeted towards individuals looking for a quick and accessible way to transform their physique. The program starts on January 26th and offers a free trial. The USPs are its short duration, minimal equipment requirements, and the promise of significant transformation. The ad addresses potential purchase barriers by highlighting the ease and accessibility of the program. # Visual style The ad has a polished UGC feel, with a clean and modern aesthetic. The editing style is simple, with static shots and minimal transitions. The production quality is high, suggesting a professionally shot video. The pacing is consistent, with a moderate tempo that matches the music. The cuts and text overlays are timed to the music beats. # Hooks Text overlay: 00:00–00:03 As a momma of 3 kids these workouts have helped me find myself again! I haven’t felt this small and active in a very long time! Thank you Nicole! (comment bubble) Visual: 00:00–00:03: A woman in workout gear is shown performing dumbbell exercises (squats with weights raised overhead) in a gym. She is centered in the frame. In the top left corner, there is a visual of a comment bubble with text. The gym has weight racks and other equipment in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a struggle with finding time and resources for effective workouts, signaled by the quote in the testimonial that states, 'I haven’t felt this small and active in a very long time!' This suggests that the viewer may have struggled to feel active due to time constraints, lack of resources, or other barriers. # Value propositions - Become Unrecognizable in 40 days with only 30min/day & 2 dumbbells # Benefits - Become Unrecognizable - Helped me find myself again! - I haven’t felt this small and active in a very long time! # Features - 30min/day - 2 dumbbells # Call to action Try my program for free! # Social proof - "As a momma of 3 kids these workouts have helped me find myself again! I haven’t felt this small and active in a very long time! Thank you Nicole!" – Female 1 (Customer) # Point of view - Customer 100% – A customer testimonial is shown at the beginning of the ad in a comment bubble. # Storyline - 00:00–00:03 The ad begins with a customer testimonial displayed in a comment bubble praising the workouts for helping her find herself again and feeling small and active after a long time, suggesting the program is effective and life-changing. - 00:03–00:06 A woman is then shown performing exercises with dumbbells in a gym, with text overlays promoting the program's benefits: "Become Unrecognizable In 40 days! All you need is 30min/day & 2 dumbbells We start Monday Jan, 26th," indicating the program is quick, easy, and results-oriented. - 00:06–00:08 The ad concludes with a call to action, "Try my program for free!," encouraging viewers to sign up and experience the program firsthand, reducing the risk associated with trying something new.

# Ad summary A fitness influencer promotes a 6-week dumbbell workout program that promises to help users get 'snatched' by March 1st if they start January 26th. The ad features the influencer performing various exercises with dumbbells, overlaid with text highlighting the program's key features and a call to action to try the workouts for free. # Brand positioning The brand is presented as a provider of effective and accessible fitness programs. It aims to occupy a space in the consumer's mind as a results-oriented and approachable fitness solution, emphasizing visible transformation within a defined timeframe. The brand promotes a lifestyle of physical fitness, body confidence, and personal achievement, pushing against the norms of long, complicated workout regimens by offering a short and simple workout plan. The brand positioning is functional, focusing on performance and simplicity. # Product The featured product is a 6-week dumbbell workout program designed to help users achieve a 'snatched' physique. The program requires only two dumbbells and a commitment of 35 minutes per day. The workouts are aimed at individuals looking for an efficient and effective fitness routine that delivers visible results by a specific date (March 1st). The Unique Selling Proposition (USP) is the combination of simplicity (minimal equipment), time efficiency (short workouts), and a defined timeline for achieving a noticeable body transformation. The ad addresses the purchase barrier of uncertainty by offering a free trial of the workouts, encouraging users to experience the program's benefits before committing fully. The ad tells viewers that this product is worth trying because it offers a straightforward path to achieving a desired physical transformation within a realistic timeframe, with minimal equipment and a free trial to ease initial commitment. # Visual style The ad has a UGC-feel aesthetic with the influencer recording herself in a home-gym setting. The production quality is polished but natural, creating an authentic and relatable tone. The editing style features quick cuts to maintain a fast pace and keep viewers engaged. There is a shift in pacing when the beat drops in the song and she begins to perform the exercises. The text overlays are static and timed to emphasize key information about the workout program. # Hooks Spoken: [Singing] We are the light Text overlay: I’ve been doing your workouts for 4 weeks and I’ve already noticed a lot of changes!! (Comment) / sis all you need / 6 weeks / 2 dumbbells / 35min/day / by MARCH 1st you’ll be / SNATCHED! we start / ✨JANUARY 26TH✨ / try my workouts for FREE✨ Visual: 00:00–00:01: A woman is standing on a black workout mat with dumbbells in each hand in what looks like a home gym with tan walls and wood-looking floors. She is wearing an olive-green workout set. In the top left-hand corner is a comment in a white box. Text on a white background reads: sis all you need / 6 weeks / 2 dumbbells / 35min/day / by MARCH 1st you’ll be SNATCHED! we start ✨JANUARY 26TH✨ / try my workouts for FREE✨ # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of ineffective and time-consuming workout routines that don't deliver visible results. The woman provides a comment in the top left of the screen that says, "I’ve been doing your workouts for 4 weeks and I’ve already noticed a lot of changes!!" # Value propositions - 6-week program to get snatched - Simple workout plan requiring minimal equipment (2 dumbbells) - Time-efficient routine (35 minutes per day) # Benefits - By March 1st you’ll be SNATCHED! # Features - 6 weeks - 2 dumbbells - 35min/day # Call to action try my workouts for FREE✨ # Social proof - “I’ve been doing your workouts for 4 weeks and I’ve already noticed a lot of changes!!” – (Customer) # Point of view - Customer 5% – A testimonial is shown in the top left of the screen as a comment. - Brand 95% – The fitness influencer is presenting the workouts. # Storyline - 00:00–00:02 The ad opens with a comment box highlighting the positive results that another user has experienced. A fit woman is shown doing dumbbell exercises. - 00:02–00:05 Text overlays describe the workout program as 6 weeks with only 2 dumbbells, 35 minutes per day. It then says, 'By March 1st, you’ll be SNATCHED! We start JANUARY 26TH' - 00:05–00:07 The woman continues to do a variety of dumbbell exercises.

# Ad summary This ad, presented in a UGC style, features an instructor demonstrating an exercise routine with dumbbells. The routine is designed to help viewers achieve a noticeable transformation in 40 days, starting January 26th. The ad emphasizes accessibility by requiring minimal equipment and time commitment. # Brand positioning The brand is positioned as an accessible, results-oriented fitness program. It targets individuals seeking a noticeable physical transformation through manageable workouts. The brand projects a tone of empowerment and attainable fitness goals, emphasizing efficiency (35-minute workouts) and minimal equipment (dumbbells) to overcome common barriers to entry. It sits in the direct-to-consumer fitness space, promoting the idea that significant change is achievable through commitment to a simple program, pushing against the norm of complicated or equipment-heavy workout routines. # Product The product is a 40-day fitness program designed to help users achieve a visible physical transformation by mid-March. The program requires just two dumbbells and 35 minutes of exercise per day. The program starts on January 26th and is accessible enough that the user will become 'UNRECOGNIZABLE'. The program is designed to be straightforward and efficient, addressing the pain point of time constraints and the need for complex equipment, while providing clear results within a defined timeframe. The main USP of the program is its accessibility and its potential to provide significant results with minimal resources. # Visual style The ad features a polished, brightly lit aesthetic typical of fitness content, lending credibility and inspiration. The editing style employs static shots that keep focus on the talent and graphics. The overall production quality gives off a commercial feel. Pacing is moderate, with a BPM that complements the music, maintaining an energetic feel. # Hooks Spoken: 00:05–00:09: All you need is two dumbbells. Text overlay: 00:00–00:09: Baby girl, all you need is / 00:00–00:09: 2 dumbbells / 00:00–00:09: 35 min / 00:00–00:09: 40 days / 00:00–00:09: To become / 00:00–00:09: ✨UNRECOGNIZABLE✨ / 00:00–00:09: by Mid March! / 00:00–00:09: We start Mon, Jan 26th! / 00:00–00:09: ➡️ Try my program free ⬅️ Visual: 00:00–00:09: A woman wearing a purple sports bra and leggings, a white baseball cap, and wrist weights, stands in a bright fitness studio with wood floors. She is holding dumbbells and performing arm exercises, alternating between raising them above her head and extending them out to the sides. The camera remains stationary, capturing her from the front. In the background, there are mirrors, workout mats, and minimalist decor. Light streams in through large windows, creating a bright and airy atmosphere. # Funnel stage Top of funnel (Awareness) # Pain points The pain point addressed is the perception that achieving significant physical transformation requires complex equipment, routines, and a large time commitment. # Value propositions - The program is accessible enough that the user will become 'UNRECOGNIZABLE'. - You can try my program free. # Benefits - Become ✨UNRECOGNIZABLE✨ by Mid March! # Features - 2 dumbbells - 35 min - 40 days # Call to action ➡️ Try my program free ⬅️ # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing its fitness program and the potential results it offers. # Storyline - 00:00–00:09 00:00–00:09: A woman in workout attire performs arm exercises with dumbbells in a fitness studio. Text overlays highlight the program’s simplicity and the promise of noticeable results. This sets the stage for an attainable fitness transformation.

# Ad summary This ad promotes a workout program designed to get you 'snatched' in 6 weeks with 2 dumbbells and 35 minutes a day. # Brand positioning The brand is presented through an individual creator who promotes accessible fitness routines for women. The brand positions itself as realistic and approachable for those seeking manageable workout plans, and pushes against the notion that getting in shape requires extensive time or equipment. The brand focuses on empowerment and achieving tangible results with minimal commitment. # Product The product being advertised is a workout program. This program requires 6 weeks, 2 dumbbells, and 35 minutes per day. By March 1st, you'll be 'snatched!' The workout program starts January 26th. # Visual style The ad has a UGC feel with a casual, real-time workout demonstration. The production quality is simple and accessible, aligning with the tone of approachable fitness advice. The editing consists of static shots. The ad is paced by the tempo of the music. The editing style is simple, supporting the accessible, realistic tone. # Hooks Spoken: 00:00–00:02 [Upbeat] Sis, all you need is six weeks Text overlay: 00:00–00:02 I've been doing your workouts for 4 weeks and I've already noticed a lot of changes!! (Comment bubble) / 00:00–00:02 sis all you need / 00:00–00:02 6 weeks Visual: 00:00–00:02 The shot is in a brightly lit, indoor workout space. In the foreground, a woman with fair skin, blonde hair, wearing a green sports bra and hat, is performing dumbbell exercises on a black yoga mat. She's centered in the frame, facing the camera. She has weights around her wrists. A mirror is visible in the background. Text overlay is visible in the middle of the screen. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of struggling to find effective workout routines that fit into a busy schedule and don't require a lot of equipment. This is signaled by the emphasis on a short, equipment-light program. # Value propositions - Get 'snatched' in a short amount of time with minimal equipment. # Benefits - By MARCH 1st you'll be SNATCHED! # Features - 6 weeks - 2 dumbbells - 35min/day # Call to action try my workouts for FREE # Social proof - "I've been doing your workouts for 4 weeks and I've already noticed a lot of changes!!" – Customer # Point of view - Customer 100% – The ad is entirely from the perspective of a fitness creator demonstrating her workout program. # Storyline - 00:00–00:07 00:00–00:07 The creator begins performing a set of dumbbell exercises. The intention is to display the type of workouts offered in the program. The audience experiences the ad from the creator's perspective, seeing exercises in real-time. The tone is motivating, showing the energy and movements of the workout.

# Ad summary This ad promotes a fitness program that requires no gym or commute, just two tiny dumbbells. It starts with a comment about losing inches, then the creator performs exercises with dumbbells and encourages viewers to try her program for free. # Brand positioning This ad presents a home fitness program that aims to be accessible and convenient, requiring minimal equipment and eliminating the need for a gym or commute. The brand promotes the idea of achieving a body transformation without significant lifestyle changes, making fitness more attainable for those with busy schedules or limited resources. The brand's tone is motivational and encouraging, aiming to inspire viewers to take the first step towards a healthier lifestyle. It promotes the idea of a total transformation without the need for a gym. # Product This ad promotes an at-home workout program that only requires two tiny dumbbells. It's designed for individuals who want to transform their bodies without the need for a gym or commute. The program starts on a specified date (Monday, Jan 26th), offering a convenient and accessible way to get in shape. The unique selling proposition (USP) is the ease and simplicity of the program, removing common barriers such as location and equipment. It is portrayed as a tool for a lifetime transformation. # Visual style The ad has a UGC feel with natural lighting. The editing is minimal, with static shots focusing on the exercise demonstration. The production quality is modest, giving it an authentic and relatable vibe. The pacing is consistent, following the rhythm of the background music. The camera is stationary. # Hooks Spoken: 00:02-00:07: No gym, no commute, do it from home! Just grab two tiny dumbbells and get ready for the transformation of a lifetime! We start Monday, January 26th! You in?!?!?! Text overlay: 00:02–00:07: No gym, no commute, do it from home! Just grab 2 tiny dumbbells & get ready for the transformation of a lifetime! We start MONDAY Jan 26th! You in?!?!?! Visual: 00:02–00:07: A closer shot of the same woman in the same setting. She continues doing the same exercises with the small dumbbells. The text overlay promoting the program is at the bottom. # Funnel stage Top of funnel (Awareness) # Pain points The most salient pain point is the inconvenience and time commitment associated with traditional gym workouts. This is signaled by: "No gym, no commute, do it from home!" # Value propositions - Convenient at-home workout: "No gym, no commute, do it from home!" - Minimal equipment needed: "Just grab 2 tiny dumbbells" - Total transformation is possible # Benefits - Transformation of a lifetime # Features - No gym - No commute - Do it from home - Two tiny dumbbells # Call to action ✨Try my program free✨ # Social proof - "Barely one month in and already losing INCHEESSSSSS" - momofuku_raminnoodles's comment # Point of view - Customer 5% – The ad opens with a comment from a user highlighting the program's effectiveness. - Brand 95% – The ad is delivered from the perspective of the brand, introducing the program, highlighting its benefits, and issuing a CTA. # Storyline - 00:00–00:02 The ad opens with a comment highlighting the effectiveness of the fitness program, showing that one user is already losing inches. - 00:02–00:06 The creator emphasizes the program's convenience, stating that it requires no gym or commute and can be done from home with just two tiny dumbbells. - 00:06–00:07 The creator encourages viewers to get ready for a lifetime transformation and announces the program's start date, inviting viewers to join. - 00:07–00:08 A call to action appears, inviting viewers to try the program for free, reinforcing the accessibility and risk-free nature of the offer.

# Ad summary A fitness trainer demonstrates a workout routine while advertising her program, which begins on January 26th. The ad highlights the minimal equipment required and the promise of visible results in just four weeks. # Brand positioning This brand is presented as accessible and results-driven. It focuses on empowering individuals to achieve their fitness goals with minimal equipment and a straightforward approach. The brand aligns with a lifestyle of health and fitness, promoting the idea that effective workouts don't require extensive resources or time. It positions itself as a solution for those seeking visible results in a relatively short period. # Product The product is a 35-minute workout program that requires only two dumbbells and a mat. The program is designed to deliver noticeable results, with users expected to feel changes in two weeks and see visible improvements in four weeks. The USP is its accessibility and efficiency, addressing the common purchase barriers of time commitment and expensive equipment. The program is for individuals seeking a convenient and effective way to improve their fitness levels. The ad emphasizes that the program starts on January 26th, encouraging viewers to join. # Visual style The ad has a polished, commercial feel. The editing is minimal with static shots that allow viewers to focus on the exercises. The lighting is bright and even, showcasing the fitness trainer's physique and the workout environment. The pacing is consistent, with a focus on clear demonstration and messaging. # Hooks Spoken: 00:00–00:07: All you need is two dumbbells, one mat, thirty-five minutes! Results you'll feel in two weeks and see in four weeks! We start Monday, Jan 26th, you in?! Text overlay: 00:00–00:07: ALL YOU NEED IS / 00:00–00:07: 2 DUMBELLS / 00:00–00:07: 1 MAT / 00:00–00:07: 35MIN! / 00:00–00:07: RESULTS YOU'LL FEEL IN 2 WEEKS & SEE IN 4 WEEKS! WE START MON, JAN 26TH, YOU IN?! / 00:00–00:07: ✨TRY MY PROGRAM FREE✨ Visual: 00:00–00:07: A fitness studio with wood floors, yoga mats, and a few plants in the background. A woman stands centered in the frame, wearing a purple workout set and a white baseball cap. She's holding dumbbells and performing various arm and core exercises. The camera is static and captures her movements from a medium shot. Text overlays appear on the screen highlighting the workout's requirements and promised results. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that people are looking for effective workout programs that don't require a lot of equipment or time: "ALL YOU NEED IS 2 DUMBELLS 1 MAT 35MIN!" # Value propositions - Minimal equipment needed makes the program accessible to anyone. - Short workout sessions make the program time-efficient. # Benefits - Feel results in two weeks - See results in four weeks # Features - Requires only two dumbbells and one mat - 35-minute workout sessions # Call to action TRY MY PROGRAM FREE # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the brand's perspective, with the fitness trainer acting as a representative demonstrating the program's effectiveness and inviting viewers to join. # Storyline - 00:00–00:07 The video starts with a fitness trainer demonstrating a series of exercises with dumbbells. This aims to immediately capture the viewer's attention by showcasing the workout in action.

# Ad summary This ad promotes a workout program that helps people to become sculpted and toned in six weeks. The ad features a woman performing a workout in the gym while encouraging people to try her workouts for free. # Brand positioning The brand presents itself as a fitness resource for women seeking to sculpt and tone their bodies. The ad features a young woman with a fit physique, performing exercises in a modern gym setting. The brand aims to occupy a space in the fitness market that is accessible and motivational, focusing on achieving a sculpted and toned physique in a relatively short period. The values promoted are centered around fitness, body positivity, and community, as suggested by the use of "sis" and the call to action to join the program, which implies a supportive environment. # Product The product is a workout program designed to help individuals get sculpted and toned in six weeks, with the addition of two dumbbells. The program starts on Monday, January 26th, and is being offered for free. The ad highlights that the program is a workout regimen that can be done using just dumbbells. The program is designed for individuals looking to improve their physique in a short period. # Visual style The ad features a polished, commercial aesthetic with a focus on the fitness and lifestyle. The editing style uses static shots. The visual motifs include workout routines in the gym. The pacing of the ad is moderate, matching the rhythm of the background music. # Hooks Spoken: 00:00–00:07 sis give me 6 weeks + 2 dumbbells to get you SCULPTED & TONED by spring!! WE start MONDAY JAN 26th. you in?!!! Text overlay: 00:00–00:07 sis give me 6 weeks + 2 dumbbells to get you SCULPTED & TONED by spring!! WE start MONDAY JAN 26th. you in?!!! / 00:00–00:07 try my workouts for FREE ✨ Visual: 00:00–00:07 The shot is set in a modern gym. In the foreground, a woman is performing a lateral lunge with a dumbbell in each hand. She is wearing a light blue workout set and white sneakers. She has long brown hair and is wearing headphones and a microphone. The background includes a mirrored wall reflecting her image, gym equipment, and other gym-goers. Text overlay at the bottom promotes a free workout program. # Funnel stage Top of funnel (Awareness) # Pain points The frustration of wanting to improve one's physical appearance and achieve a sculpted and toned body in a relatively short period. # Value propositions - The workout program is free - You can achieve a sculpted and toned physique in just six weeks - Only requires two dumbbells # Benefits - Get sculpted and toned by spring # Features - Six-week workout program - Requires two dumbbells # Call to action try my workouts for FREE # Social proof - None used. # Point of view - Customer 100% – A customer testimonial is given through the visual content and workout activities. # Storyline - 00:00–00:07 00:00–00:07 The ad features a woman in a blue workout outfit performing a dumbbell exercise in the gym. The overlaid text encourages viewers to join a 6-week workout program.

# Ad summary This ad promotes a fitness program with the claim that you can become unrecognizable by April 1st if you start January 26th. It includes a visual of the program creator and uses quick cuts, text overlays, and background music. # Brand positioning The brand, while unnamed, positions itself as a results-oriented fitness program designed to help customers achieve significant physical transformations in a relatively short period. The brand uses a no-nonsense, direct approach with the message that it’s not too late to start working out this year. The positioning is functional, focusing on performance and visible results. # Product The product is a fitness program designed to help individuals achieve a physical transformation by April 1st if they start on January 26th. It promises a noticeable change, to the point of being "unrecognizable." The program starts on a Monday. The ad addresses the barrier of procrastination or feeling it's too late in the year to start, countering it by saying it's not too late and offering a free trial of the program. # Visual style The ad has a UGC feel with a simple aesthetic. The production quality is basic, with static shots. The pacing is slow. # Hooks Text overlay: 00:00–00:06 If you haven’t worked out yet this year it’s not too late. start JAN 26th and I’ll have you unrecognizable by APRIL 1st. we start MONDAY, you in? try my program for FREE. Visual: 00:00–00:02: The camera shows a woman with dark hair in a high ponytail, wearing a white athletic top and purple leggings, standing in a gym locker room. The lockers are gray and the lighting is bright and clinical. A red bench is along the lockers. She is centered in the frame, looking directly at the camera with a neutral expression. The camera is static. / 00:02–00:06: The camera rotates 90 degrees to the left to show the side of the woman's body, highlighting her glutes and biceps. She poses slightly, looking over her shoulder at the camera with a neutral expression. The lockers and bench are still visible in the background. The camera is static. # Funnel stage Middle of funnel (Consideration) # Pain points Feeling like it's too late in the year to start working out. "If you haven’t worked out yet this year it’s not too late." # Value propositions - Quickly transform your body with my program in just over 2 months # Benefits - Become unrecognizable by April 1st - Try my program for FREE # Features - Starts January 26th - Starts on a Monday # Call to action try my program for FREE # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, promoting its fitness program. # Storyline - 00:00–00:06 A woman is shown in a gym locker room. - 00:00–00:06 The message conveys the program's starting date and expected outcome. The perspective is from the brand, promising a transformation. The tone is motivational and direct.

# Ad summary This ad is a comedic, satirical endorsement of the Ladder fitness app. The female presenter plays a “hot mom who lifts” character and sarcastically describes the plot points of a complicated life while displaying the Ladder app on her phone. # Brand positioning Ladder is presented as a personal training app that allows users to work out independently without needing to schedule time with an in-person trainer. The brand's positioning is humorous and edgy, leaning into the trope of an image-focused fitness influencer while subverting expectations with self-deprecating humor and absurd storylines. It pushes against the traditional fitness narrative by embracing a chaotic, multitasking lifestyle and suggesting that fitness can be seamlessly integrated into a busy and unconventional schedule. # Product Ladder is a personal training app that allows users to access personalized workouts without having to meet a trainer in person. The app allows the user to listen to their own music while completing workouts. The ad promotes a hands-free approach to fitness while also addressing concerns about jealousy regarding a personal trainer relationship. It presents Ladder as a convenient solution for individuals with busy schedules or those seeking a more flexible fitness routine. # Visual style The ad has a polished commercial aesthetic with a blend of static and dynamic shots. It features quick cuts and smooth transitions to maintain a lively pace. The production quality is high-end, supporting the comedic tone and portraying the woman in a confident, aspirational light. The setting of a well-equipped gym reinforces the fitness theme, while the overall visual style aligns with the aesthetics found on platforms like Instagram and TikTok. # Hooks Spoken: 00:00–00:03: [Sarcastic] My goal is to have the fattest ass possible while putting dinner on the table at 7 PM. Text overlay: 00:00–00:55: Hot mom who lifts / 00:00–00:04: My goal is to have the fattest ass possible while putting dinner on the table at 7pm Visual: 00:00–00:03: The shot is from a low angle and shows a woman in a light pink workout outfit. She has headphones around her neck as she starts to put them on her head while speaking to the camera in a gym. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential marital strain caused by personal trainers. # Value propositions - Personal training app that doesn’t interrupt my music # Benefits - Only sleep with my husband - Squatting 200 pounds today # Features - Personal training app - Doesn’t interrupt my music # Call to action None used. # Social proof - Kelly Matthews, this is my trainer - Female 1 (Customer) # Point of view - Customer 50% – The primary perspective is from the female character, who directly addresses the audience as if sharing her personal fitness journey. - Brand 35% – The brand's point of view is conveyed through direct product placement and the woman's endorsement of the Ladder app. - External source 15% – The two men in the gym serve as external validation, reacting to the woman's intense workouts and reinforcing her intimidating persona. # Storyline - 00:00–00:03 00:00–00:03: The woman addresses the camera, putting on headphones and stating her goal is “to have the fattest ass possible while putting dinner on the table at 7 PM.” This establishes the tone as sarcastic and self-aware while highlighting the unrealistic expectations placed on mothers. - 00:03–00:08 00:03–00:08: She transitions into a workout routine, starting with box jumps, while saying, “I hate my mother-in-law” then “Shut up, Todd. I could kick my husband's ass.” This adds to the comedic portrayal of a woman juggling fitness and personal life. - 00:09–00:13 00:09–00:13: She addresses the camera, stating “My husband wouldn’t let me train with my personal trainer Enrique anymore because we had an affair.” This introduces a narrative complication, adding an element of absurdity to the story. - 00:13–00:16 00:13–00:16: She holds up a phone displaying the Ladder app while telling the viewer, “I downloaded Ladder, and now I only sleep with my husband.” This humorously implies that the app has resolved the marital issues. - 00:16–00:18 00:16–00:18: The woman is overhead pressing a weight when two men stare at her. She lets out a grunt. - 00:18–00:25 00:18–00:25: The scene cuts to the two men, who are looking in the direction of the woman, saying, “There’s a woman that comes into the gym who always wears pink and she’s pretty scary.” One of them says, “I saw her squat the squat rack once.” This reinforces the perception of the woman as intimidating. - 00:25–00:27 00:25–00:27: The woman is back squatting with the squat rack and tells the camera, “Ladder.” The man in the background says, “How are you doing that?” - 00:27–00:35 00:27–00:35: She lifts dumbbells and tells the camera, “Pilates princess more like macro mommy.” It cuts back to the two men who are looking in the direction of the woman, saying, “Every guy stares at her, not checking her out. They’re just making sure she’s not going to attack them.” A fake punch is thrown towards the husband. - 00:36–00:39 00:36–00:39: The woman stands in the gym and tells the camera, “I have a personal training app that doesn’t interrupt my music. You have fun with that tutorial.” - 00:40–00:44 00:40–00:44: Holding her phone to her ear, she tells the camera, “Hey Laura, no I can’t go to that Pilates class. I’m squatting 200 pounds today.” This highlights the woman’s dedication to her weightlifting routine. - 00:45–00:47 00:45–00:47: The two men ask the woman what she is training for. She replies, “Life sweetie.” Then she tosses the weight plate to the other man in the background, knocking him off of the bench. - 00:48–00:49 00:48–00:49: The woman displays the Ladder app on her phone and tells the camera “Kelly Matthews, this is my trainer.” This directly names and shows the brand. - 00:50–00:52 00:50–00:52: She stretches her arms and tells the camera, “Gotta warm up just in case I have to punch Lauren at the PTA meeting later.” - 00:53–00:55 00:53–00:55: The woman is in the gym with the two men. They express shock. She smiles.

# Ad summary This ad promotes a fitness program designed to grow glutes and slim the waist between January 26th and mid-March. It features a woman demonstrating exercises on a stair climber while text overlays highlight the program's benefits and availability. # Brand positioning The brand presents itself as a results-oriented fitness program provider focusing on targeted body transformations. The brand aligns with a lifestyle of active self-improvement and body sculpting. It emphasizes achieving specific aesthetic goals (growing glutes, slimming the waist) within a defined timeframe. The brand leans towards a functional positioning by focusing on tangible results and offering a structured program. # Product The product advertised is a fitness program designed to help users grow their glutes and slim their waists from January 26th to mid-March. It is implied that the program is accessible and easy to follow, as highlighted by the offer of trying it for free. The product seems to be targeted towards women, as indicated by the use of the term "sis" in the ad copy. The ad's USP is the promise of visible results within a specific timeframe, addressing the common purchase barrier of uncertainty about effectiveness. The program appears to be delivered digitally, allowing users to participate from anywhere. # Visual style The ad has a casual, UGC-style aesthetic, likely shot on a smartphone. The lighting is natural, and the editing consists of a static shot with overlaid text. The production quality appears relatively simple, which supports the approachable and relatable tone. The pacing is slow and steady. No clear audio-visual sync is apparent. # Hooks Text overlay: 00:00–00:07: okay sis, gimme / 00:00–00:07: JAN 26th - mid March / 00:00–00:07: to grow your glutes & / 00:00–00:07: slim your waist / 00:00–00:07: try my Program for FREE. Visual: 00:00–00:07: The shot is from a low angle, capturing a woman exercising on a stair climber in what appears to be a modern gym or fitness studio. The background includes large windows with natural light and neutral-toned walls. The woman is wearing a dark-colored athletic outfit and has her hair in a bun. She is positioned on the stair climber with her back to the camera, demonstrating the exercise. The camera is static, providing a stable view of the activity. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of struggling to achieve desired body shape goals (glute growth and waist slimming) through regular exercise or diet. # Value propositions - Grow your glutes and slim your waist from JAN 26th - mid March - Try my Program for FREE. # Benefits - Glute growth - Waist slimming - Free to try # Features - Fitness program - Designed to grow your glutes - Designed to slim your waist # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is conveyed entirely through the brand's promotional messaging and visual demonstration. # Storyline - 00:00–00:07 00:00–00:07: A woman is shown exercising on a stair climber. This introduces the visual context of the ad, implying a fitness-related product or service. The perspective is from an external observer, showing the woman's full body in motion. The tone is energetic due to the upbeat music. - 00:00–00:07 00:00–00:07: Text overlay appears stating, "okay sis, gimme JAN 26th - mid March to grow your glutes & slim your waist try my Program for FREE." This directly addresses the viewer and introduces the value proposition of the fitness program. The tone is casual and inviting, using the term "sis" to create a friendly, relatable feel. The perspective is from the brand, directly promoting the program and its benefits.