How Grüns Advertises on Meta

# Ad summary An ad featuring a woman in a car, promoting Grüns Superfoods Gummies as a convenient and healthy snack. She shares that she is a GLP-1 patient and emphasizes the importance of daily habits for successful medication, positioning the gummies as an easy way to get a daily dose of vitamins, minerals, greens, and prebiotics. # Brand positioning Grüns is presented as a convenient and healthy snack option, particularly suitable for those who want to maintain a healthy lifestyle. The brand aligns with a lifestyle that values health, convenience, and ease of use, catering to busy individuals who want a simple way to incorporate essential nutrients into their diet. Grüns positions itself as a solution that pushes against the norm of complicated or time-consuming health routines, offering a functional and easy-to-integrate solution for those with demanding schedules. # Product Grüns Superfoods Gummies are presented as an all-in-one solution for daily nutritional needs. These gummies offer a combination of multivitamin, greens, and prebiotics in a single serving, packaged for on-the-go consumption. They are sugar-free, contain 20+ vitamins and minerals, and are 20 calories per serving. The product is designed to be easily portable and consumed without any mixing or preparation. Its gummy format and bear shape make it resemble a fruit snack, appealing to those who want a healthy snack that tastes good and is easy to incorporate into their daily routine. # Visual style The ad has a UGC feel, with natural lighting and a casual setting. The editing style includes quick cuts to maintain a fast pace, which keeps the viewer engaged. The production quality is simple and approachable, giving it an authentic feel as if the woman is casually chatting with a friend about her favorite products. # Hooks Spoken: If you're on a GLP-1 like me and you want to make sure you are nailing those daily habits so that you can make the most of being on the medication. Visual: 00:00–00:06: A woman with long brown hair, wearing glasses, a black sweater, and a silver necklace is sitting in the driver's seat of a car with a sunroof. She is holding a dark gray quilted bag with a black zipper pull with white block letters attached to it. She's pulling green single-serving packets out of the bag. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty of maintaining consistent daily habits, especially while taking medication. # Value propositions - Provides a multivitamin, greens, and prebiotic all in one gummy. - Convenient packaging for on-the-go consumption. - Sugar-free and low-calorie option with added fiber, vitamins, and minerals. - No mixing required. # Benefits - Convenient - Tastes good - Don't have to mix anything up # Features - Multivitamin - Greens - Prebiotic - Sugar-free version - 20 calories - 20+ vitamins and minerals # Call to action Try them today! # Social proof - "One of the ways I do this is I take Grüns gummies are amazing" – Female 1 (Customer) - "I like it because I can keep it in my purse and on the go. I have 5 kids, like we're always going, going" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer who uses and loves the product, sharing her personal experience and recommendations. # Storyline - 00:00–00:07 The speaker introduces herself as a GLP-1 patient and emphasizes the importance of daily habits for maximizing the benefits of the medication. This sets the stage for how the product fits into the daily routine and helps people make the most of their medication. - 00:07–00:16 She introduces Grüns gummies as one of her ways to help with daily habits, holding the individual packaging. She highlights the convenience of keeping it in her purse for on-the-go consumption, especially as a mother of five. - 00:16–00:25 She details the benefits of the product including that it is a multivitamin, greens, and prebiotic all in one, that it tastes good, that it is a sugar-free version and is only 20 calories. - 00:25–00:32 She highlights its fiber, vitamin, and mineral content and that it doesn't require mixing. This underscores the product’s nutritional value and ease of use, reinforcing why it's a convenient option. - 00:32–00:37 The speaker likens it to a fruit snack pack, highlighting its enjoyable treat-like nature. She highly recommends it. - 00:37–00:42 A title card with the product and key value propositions are shown.

# Ad summary This ad highlights the benefits of Grüns vitamin gummies, focusing on fiber, nutrients, energy, and overall wellness support. # Brand positioning Grüns is presented as a health and wellness brand offering a convenient and enjoyable way to consume essential nutrients. The brand positions itself as a provider of gummy vitamins that address common health concerns such as energy, gut health, and overall wellness. By focusing on the benefits of its ingredients, Grüns aims to appeal to health-conscious consumers seeking a simple and effective way to support their well-being. The brand emphasizes functional benefits, such as fiber for digestion and B-vitamins for energy, making it a practical choice for those looking to improve their daily health routine. # Product The product featured is Grüns vitamin gummies, presented as a convenient and tasty way to supplement one's diet. The ad highlights four key benefits derived from the ingredients: fiber to aid digestion, 21+ nutrients within just 20 calories, B-vitamins to convert food into energy, and overall support for gut health, energy, and wellness. These gummies are designed for individuals seeking a simple and effective way to enhance their daily nutrient intake and address common health concerns. The ad addresses potential purchase barriers by emphasizing the low-calorie count and the comprehensive range of nutrients provided, making it an appealing option for those looking to improve their health without significant dietary changes. # Visual style The ad has a clean and bright visual style, using a gradient background and clear icons to highlight the product's benefits. The production quality appears to be studio-shot, with a focus on showcasing the gummy vitamins in an appealing way. The layout is simple and easy to scan, with text and visuals arranged in a logical order. The overall aesthetic is modern and health-focused, designed to capture attention in a social media feed. # Hooks Headline: GLP-1 side effects? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential concern of side effects associated with GLP-1, a medication often used for weight management and diabetes. The question “GLP-1 side effects?” directly acknowledges this worry, suggesting that the product offers a solution without these adverse effects. # Value propositions - Fiber keeps things moving - 21+ nutrients in just 20 calories - B-vitamins turn food into energy - Gut, energy, and wellness support # Benefits - Fiber keeps things moving - 21+ nutrients in just 20 calories - B-vitamins turn food into energy - Gut, energy, and wellness support # Features - Fiber - 21+ nutrients - 20 calories - B-vitamins # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, highlighting the benefits and features of Grüns vitamin gummies. # Storyline - The ad opens with a question, “GLP-1 side effects?” This is intended to grab the viewer's attention by addressing a potential concern related to GLP-1, setting the stage for the product's benefits. The brand is speaking directly to the viewer, acknowledging a potential worry and positioning itself as a solution. - The ad transitions to highlighting “4 benefits of the ingredients in Grüns.” This is intended to showcase the product's value proposition by listing key advantages. The brand is presenting the core benefits of its product, aiming to persuade the viewer of its effectiveness. - The ad lists specific benefits: “Fiber keeps things moving” accompanied by a poop emoji, “21+ nutrients in just 20 calories,” “B-vitamins turn food into energy,” and “Gut, energy, and wellness support.” This is intended to provide concrete reasons to consider the product. The brand is detailing the functional benefits of its product, aiming to build trust and credibility.

# Ad summary The ad features a letter written to 'perimenopause' detailing all the symptoms and frustrations that come with it. The letter goes on to state that instead of trying to fix the situation, the letter writer focuses on supporting her body through nutrition. The ad then shows a package of grüns Superfood Greens Gummies as a simple daily supplement that supports energy, mood, focus, and digestion. # Brand positioning grüns is presented as a wellness company that understands the challenges and frustrations women face during perimenopause. The brand aims to occupy a space in the consumer's mind as a supportive ally during this transition, offering a simple and effective solution through their gummy supplements. The brand pushes against the norm of complex, hormone-based treatments or overwhelming supplement routines by providing a simple daily supplement with nutrients that support energy, mood, focus, and digestion. grüns positions itself as a brand that prioritizes nutrition and supports women in their 40s as they learn to support their bodies, appealing to those seeking a natural and convenient approach to managing perimenopause symptoms. # Product grüns Superfoods Greens Gummies are a simple daily supplement with nutrients that support energy, mood, focus, and digestion. They are designed for women in their 40s who are learning to support their bodies through nutrition, particularly during perimenopause. These gummies offer a convenient and easy way to incorporate essential nutrients without relying on hormones or numerous supplements. grüns addresses the purchase barrier of complex health routines by providing a simple, single-supplement solution. The ad highlights that these gummies can support overall well-being, making it easier for women to manage their energy levels, mood, focus, and digestive health during this transitional phase of life. # Visual style The ad features a clean and minimalist design, resembling a personal letter. The overall tone is soft and approachable, with a focus on natural solutions for perimenopause. The layout is simple, with the text of the letter taking up most of the space and the product placed strategically in the lower right corner. The color palette is muted, contributing to the ad's overall calming and trustworthy aesthetic. # Hooks Headline: Dear Perimenopause, You're... a lot. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the challenges of perimenopause, including symptoms like temperature fluctuations, memory issues, and emotional sensitivity. 'One minute I'm freezing. The next, I'm sweating. Sometimes I forget words I've used my whole life. Sometimes I cry at dog videos.' These lines capture the frustrating and unpredictable nature of perimenopause, which can leave women feeling overwhelmed and out of control. # Value propositions - Not hormones. Not twenty supplements. Just a simple daily supplement with nutrients. # Benefits - support energy - support mood - support focus - support digestion # Features - simple daily supplement - nutrients that actually support energy, mood, focus, and digestion # Call to action None used. # Point of view - Customer: The POV is consistent throughout the image ad, as it is the voice of a woman in her 40s experiencing perimenopause and sharing her journey and solution. # Storyline - The ad opens with a personal letter addressed to 'Dear Perimenopause,' in which the sender expresses the challenges and frustrations of this life stage, such as freezing one minute and sweating the next, forgetting words, and crying at dog videos. This is from the perspective of a woman in her 40s going through perimenopause, and it is intended to establish a relatable connection with the audience by acknowledging common symptoms and experiences. - The letter writer transitions to a more positive outlook, stating, 'I thought I was losing it. Turns out, my body is just entering a new phase.' This message conveys a shift in perspective from feeling overwhelmed to understanding that perimenopause is a natural transition, offering reassurance and hope. - The narrative progresses to a solution-oriented approach: 'So instead of trying to fix myself, I focus on supporting my body, starting with nutrition.' This highlights the importance of self-care and nutrition as a means of managing perimenopause, setting the stage for the introduction of the product. - The letter writer introduces grüns as the solution: 'Not hormones. Not twenty supplements. Just a simple daily supplement with nutrients that actually support energy, mood, focus, and digestion.' This emphasizes the simplicity and natural composition of the gummies, positioning them as an easy and effective way to support overall well-being. - The letter concludes with a personal sign-off: 'Sincerely, A woman in her 40s, learning to support her body.' This reinforces the relatable and empathetic tone of the ad, creating a sense of authenticity and trust.

# Ad summary This ad uses humor and cartoon imagery to discuss the effects of GLP-1 drugs on bowel movements. It contrasts the negative impact of taking GLP-1 without fiber (small, sad poo) with the improved effect of taking GLP-1 with fiber (larger, happier poo holding a fiber supplement). # Brand positioning This ad does not explicitly promote a specific brand, but it highlights the importance of fiber supplementation for people using GLP-1 medications. The ad uses a light-hearted and humorous approach to address a potentially sensitive topic, aiming to make the information more approachable and memorable. # Product This ad indirectly promotes fiber supplements by contrasting the negative effects on bowel movements caused by GLP-1 drugs without fiber, versus the positive effects when taken with fiber. The fiber is presented as a solution to a common problem associated with GLP-1 medications. The cartoon poo on the right is holding a small, green packet labeled 'fiber' to help provide a visual # Visual style The ad features a simple, cartoon-style illustration. The background is plain white, which keeps the focus on the poo characters and their comparison. The colors are muted and the lines are clean, creating a friendly and approachable tone. # Hooks Headline: MY POOPS ON GLP-1 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential discomfort and negative impact on bowel movements (constipation) that can result from taking GLP-1 drugs. The small, sad poo represents this problem. # Value propositions - Fiber supplementation improves bowel movements for people taking GLP-1 medications # Benefits - Improved bowel movements - Reduced negative side effects of GLP-1 medications # Features - Fiber # Call to action None used. # Social proof - None used. # Point of view - Customer: The headline, 'MY POOPS ON GLP-1,' puts the viewer in the shoes of someone experiencing the effects of GLP-1 drugs. # Storyline - The ad begins with the bold headline 'MY POOPS ON GLP-1', which captures the viewer's attention and clearly states the topic from the customer's perspective. - The ad then presents a 'before and after' scenario to illustrate the difference between taking GLP-1 drugs without fiber and with fiber. A small, sad poo labeled 'WITHOUT FIBER' shows the negative impact while a larger, happier poo holding fiber labeled 'WITH FIBER' shows the improvement, from the brand's perspective.

# Ad summary This ad promotes Grüns Superfoods Greens Gummies as a new bestie for GLP-1's. It highlights the gummies' benefits, such as aiding digestion, providing fiber equivalent to 2 cups of broccoli, boosting energy and clarity, and filling nutritional gaps. The ad features a green color scheme and includes images of the product packaging and a gummy bear. # Brand positioning Grüns is presented as a health-focused brand offering a convenient and tasty way to supplement one's diet with essential nutrients. The brand positions itself as a provider of superfood greens in gummy form, emphasizing the ease and enjoyment of consuming greens. The brand aligns with a lifestyle that values health and wellness, offering a simple solution to nutritional gaps. Grüns pushes against the typical norms of consuming greens through less palatable methods, such as raw vegetables or powders, by offering a sweet and enjoyable alternative. The brand positioning is both functional, providing essential nutrients, and emotional, appealing to those seeking a convenient and tasty way to improve their health. # Product The product being advertised is Grüns Superfoods Greens Gummies, a dietary supplement designed to provide essential nutrients in a convenient and enjoyable gummy form. These gummies are marketed towards individuals looking to supplement their diet with greens and superfoods. The ad highlights several key features, including aiding digestion, providing the same fiber as 2 cups of broccoli, supporting energy and clarity, and helping to fill nutrition gaps. The gummies are presented as a tasty and easy way to consume greens, addressing the common barrier of disliking the taste or texture of traditional greens. The ad emphasizes the convenience and health benefits of incorporating Grüns gummies into one's daily routine. # Visual style The ad has a clean and modern visual style with a focus on the product. The green color scheme is consistent with the brand and product. The use of icons and simple text makes the ad easy to understand. The overall production quality is highly polished. # Hooks Headline: GLP-1'S NEW BESTIE # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not getting enough fiber and essential nutrients in one's diet. The ad states "Helps fill nutrition gaps*", indicating that the product is designed to address this deficiency. # Value propositions - Grüns Superfoods Greens Gummies provide the same fiber as 2 cups of broccoli, making it an easy way to get your daily fiber intake. - Grüns Superfoods Greens Gummies support energy and clarity, helping you feel your best throughout the day. - Grüns Superfoods Greens Gummies help fill nutrition gaps, ensuring you get the essential nutrients your body needs. # Benefits - Keeps things moving - Provides fiber - Supports energy - Supports clarity - Fills nutrition gaps # Features - Keeps things moving* - Same fiber = 2 cups of broccoli - Supports energy + clarity* - Helps fill nutrition gaps* # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's benefits and features to persuade the audience to purchase. # Storyline - The ad opens by introducing Grüns Superfoods Greens Gummies as "GLP-1'S NEW BESTIE", immediately grabbing attention and suggesting a beneficial relationship. This is from the brand's perspective, aiming to position the product as a complementary addition to GLP-1 regimens. - The ad then lists several benefits of the gummies, including "Keeps things moving*", "Same fiber = 2 cups of broccoli", "Supports energy + clarity*", and "Helps fill nutrition gaps*". This is from the brand's perspective, highlighting the functional advantages of the product and providing reasons for the audience to consider purchasing. - The ad visually reinforces the product by showing the packaging and a gummy bear, further emphasizing the brand and product. This is from the brand's perspective, aiming to create a visual association and reinforce brand recognition.

# Ad summary This ad features a woman discussing how Grüns gummies have helped with her constipation and bloating caused by GLP-1 medication. She highlights the prebiotic fiber content and other nutritional benefits, encouraging viewers to try them. # Brand positioning Grüns is presented as a convenient and tasty solution for digestive health and nutritional gaps, particularly for those experiencing side effects from medications or restrictive diets. The brand positions itself as a provider of superfood greens gummies that are easy to incorporate into daily routines. The brand aligns with a health-conscious lifestyle, emphasizing the importance of fiber, vitamins, and minerals. Grüns pushes against the norm of traditional, less palatable methods of consuming greens, offering a sweet and enjoyable alternative. The brand positioning is both functional, providing essential nutrients, and emotional, promoting feelings of health and confidence. # Product Grüns Superfoods Greens Gummies are dietary supplements designed to provide prebiotic fiber, vitamins, and minerals in a convenient gummy form. The product is targeted towards individuals seeking to improve their digestive comfort, reduce bloating, and cover nutritional gaps, especially those on weight loss journeys or taking medications that may cause digestive issues. Each serving contains 6 grams of prebiotic fiber, equivalent to 2 cups of broccoli, and includes over 20 vitamins and minerals. The sugar-free version contains 20 calories, 0 grams of sugar, and 1 net carb. The gummies are presented as a tasty and easy way to supplement one's diet, promoting overall health and confidence. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a clean background. The editing style is smooth with static shots and occasional zooms to highlight product details. The pacing is consistent, with a conversational tone that supports the intended audience. The visuals are timed to the voiceover, emphasizing key product features and benefits. # Hooks Spoken: Constipation is so real on a GLP-1. Text overlay: constipated / on / GLP-1? Visual: 00:00–00:02 A close-up shot shows a small bottle labeled with medication details and a syringe with a pink liquid. The background is a bright, white kitchen with white cabinets and a framed picture on the counter. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of constipation experienced by individuals taking GLP-1 medications. "Constipation is so real on a GLP-1." # Value propositions - Convenient gummy form makes it easy to incorporate into daily routine - Provides essential nutrients in a tasty and enjoyable way - Addresses digestive issues and nutritional gaps, especially for those on weight loss journeys or taking medications # Benefits - More regular poops from the fiber - Less occasional bloating - Better digestive comfort - Covers nutritional gaps from eating less - Helps feel healthier - More confident in weight loss journey # Features - 6 g of prebiotic fiber per serving - Over 20 vitamins and minerals - Sugar-free version available - 20 calories, 0 grams of sugar, and 1 net carb (sugar-free version) # Call to action Go try them today. # Social proof - "Since adding Grüns, I've noticed thanks to the ingredients, more regular poops from the fiber, less occasional bloating, just better digestive comfort" – Female 1 (Customer) - "It's just helped me feel healthier and more confident in my weight loss journey" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:02 The ad opens with a question about constipation on GLP-1 medication, immediately addressing a specific pain point for a target audience. - 00:02–00:10 The creator introduces Grüns as a solution, stating that since adding Grüns, she has experienced more regular bowel movements, less bloating, and better digestive comfort due to the fiber content. - 00:10–00:17 She highlights that each serving has 6 grams of prebiotic fiber, which is the same amount as 2 cups of broccoli, and includes over 20 vitamins and minerals, emphasizing the nutritional benefits. - 00:20–00:25 She mentions that the sugar-free version has 20 calories, 0 grams of sugar, and 1 net carb, appealing to those watching their calorie and sugar intake. - 00:25–00:28 The creator shares her personal experience, stating that Grüns has helped her feel healthier and more confident in her weight loss journey, building trust and credibility. - 00:28–00:30 The ad concludes with a call to action, encouraging viewers to try Grüns today, prompting immediate action.

# Ad summary This ad for Grüns gummies uses cartoon vitamins and fiber to introduce the product benefits for women going through perimenopause. # Brand positioning Grüns gummies are presented as a simple, natural supplement that supports women through midlife. With the tagline 'Your Daily Greens Made Easy!', Grüns positions itself as a convenient way to get the essential nutrients needed to support women's bodies during perimenopause. The brand uses friendly, animated characters to educate about the role of each vitamin and mineral, making complex information more accessible and less intimidating. This playful approach pushes against the category norms of clinical or overly serious supplement marketing. The brand seeks to occupy a space in the consumer's mind as an easy, tasty way to get the essential nutrients needed to combat the changes of perimenopause. # Product Grüns Superfoods Greens Gummies are a dietary supplement that provides simple, natural support for women going through midlife changes such as perimenopause. The gummies combine key vitamins, minerals, and fiber into a single daily pack. Featured nutrients include vitamins D3, K2, E, and B9, as well as fiber, zinc, and iron. These nutrients help to support bone health, cognitive health, mood, and daily energy during midlife. The gummies are designed to address the slowing down of bodily functions and changes in mood and energy levels during perimenopause. The product aims to be an easy-to-consume, tasty way to ensure women get the necessary nutrients to manage symptoms like hot flashes and night sweats. # Visual style The ad has a bright, polished, and cartoonish aesthetic. The animation is clean and modern, with solid colors and simple character designs. The editing style uses static shots and smooth transitions, maintaining a consistent and cheerful tone. The production quality feels high-end, resembling a polished commercial, which supports the brand's positioning as a premium, trustworthy supplement. The pacing is moderate and consistent throughout the ad. # Hooks Spoken: 00:00–00:01 Hi, I'm vitamin D3. Text overlay: 00:00–00:06 SUPPORTING YOUR BODY THROUGH PERIMENOPAUSE / 00:00–00:02 I'm vitamin D3 Visual: 00:00–00:06 In a brightly lit kitchen, two animated vitamin capsules, one yellow with 'D3' on its body and the other green with 'K2', stand side by side on a speckled countertop. The background features a window and kitchen cabinets. Both capsules have cartoon faces and arms, and they hold hands. The camera is stationary at eye-level, emphasizing their friendly expressions. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the 'slowing down' of bodily functions during perimenopause. 'Things can slow down during this stage of life.' – Fiber # Value propositions - All these nutrients together in one daily pack - Simple, natural support for midlife # Benefits - Supports bone health - Helps support the body during midlife changes like hot flashes and night sweats - Helps get things moving - Support cognitive health, mood, and daily energy # Features - Vitamin D3 - Vitamin K2 - Vitamin E - Vitamin B9 - Fiber - Zinc - Iron # Call to action Try them today! # Social proof - None used. # Point of view - Customer 0% – No customer testimonials are present in this ad. - Brand 100% – The entire ad is told through the official voice and branding of Grüns. - Expert 0% – No expert testimonials or authority figures are included in this ad. - External source 0% – No external validation is used. # Storyline - 00:00–00:06 00:00–00:06 The ad introduces animated characters representing Vitamin D3 and Vitamin K2. They state their names and say they support bone health, which is especially important during perimenopause. This moment aims to inform viewers about the benefits of the vitamins. The audience experiences this from the vitamins' perspectives, creating a friendly, accessible tone. - 00:06–00:12 00:06–00:12 Vitamin E and B9 are introduced in a similar fashion. They state that they help support the body during midlife changes such as hot flashes and night sweats. This informs the viewer about another benefit to women during midlife. The perspective shifts again to friendly, approachable animated vitamins. - 00:12–00:18 00:12–00:18 The ad introduces the fiber character, who states that things slow down at this stage of life and he can help with that. This continues to inform the viewer of the issues and solutions in this stage of life from an approachable perspective. - 00:18–00:22 00:18–00:22 Additional vitamins are shown floating in the kitchen as one of the animated vitamins explains that they support cognitive health, mood, and daily energy. This continues to explain the benefits. The perspective remains with the vitamins, but shifts tonally to be more broadly informational. - 00:22–00:28 00:22–00:28 An animated green gummy bear states he is Grüns and that he brings all the nutrients together in one daily pack. This introduces the solution. The perspective shifts to the gummy bear itself, giving it a friendly, energetic tone. - 00:28–00:32 00:28–00:32 A package of Grüns gummies is shown in the center of a green background with smaller gummy bears around it. This shows the viewer the actual product and the brand name while highlighting a tagline and CTA.

# Ad summary This ad promotes a gummy supplement that helps with bowel movements while taking GLP-1 medications. It highlights the gummy's high fiber content, vitamins, minerals, organic fruits and veggies, prebiotics, adaptogens, and zero sugar. # Brand positioning This ad promotes a gummy supplement designed to support digestive health, particularly for individuals on GLP-1 medications. The brand positions itself as a provider of convenient and tasty supplements packed with essential nutrients and fiber. By emphasizing natural ingredients like organic fruits and veggies, the brand appeals to health-conscious consumers seeking a gentle and effective solution for digestive issues. The brand aims to occupy a space in the market that combines the benefits of traditional supplements with the convenience and appeal of gummy formats, making it easier for people to maintain their digestive health. # Product The product is a gummy supplement designed to aid bowel movements, especially for individuals taking GLP-1 medications. Each gummy is packed with more fiber than two cups of broccoli, over 20 vitamins and minerals, organic fruits and veggies, prebiotics, adaptogens, and contains zero sugar. The gummy format makes it easy and convenient to consume, addressing the purchase barrier of traditional supplements that may be less palatable or harder to incorporate into daily routines. The ad highlights the gummy's comprehensive blend of nutrients and natural ingredients, positioning it as a healthy and effective solution for digestive support. # Visual style The ad features a clean and minimalist visual style with a focus on product features and social proof. The production quality is highly polished, with a studio-shot image of the gummy bear and clear, legible text. The visual motifs include a grid layout for the feature list and a bright color palette. The image treatment includes background removal and color grading to enhance the product's appeal. The typography is large and bold, making it easy to scan and read. The overall style is designed to be eye-catching and informative, fitting for an in-feed ad. # Hooks Headline: Poop More While On a GLP-1 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common issue of constipation or difficulty with bowel movements experienced by individuals taking GLP-1 medications. The headline "Poop More While On a GLP-1" directly signals this frustration. # Value propositions - More Fiber Than 2 cups of Broccoli: Provides a high fiber content in a convenient gummy format. - 20+ Vitamins & Minerals: Offers a comprehensive blend of essential nutrients. - Organic Fruits & Veggies: Contains natural and healthy ingredients. - Prebiotics: Supports gut health and digestion. - Adaptogens: Helps the body adapt to stress and maintain balance. - O Sugar: Provides a sugar-free option for health-conscious consumers. # Benefits - Poop More While On a GLP-1 # Features - More Fiber Than 2 cups of Broccoli - 20+ Vitamins & Minerals - Organic Fruits & Veggies - Prebiotics - Adaptogens - O Sugar # Call to action None used. # Social proof - 55,000+ ⭐⭐⭐⭐⭐ reviews # Point of view - Brand: The brand's POV is present in the headline and feature list, as it is promoting the product and highlighting its benefits. - External source: The external source POV is present in the review badge, as it is showcasing customer feedback to build trust and credibility. # Storyline - The ad opens with the headline "Poop More While On a GLP-1," immediately addressing a common concern for individuals taking these medications. This is told from the brand's perspective, aiming to grab the attention of the target audience by directly addressing their specific needs. - The ad then lists the key features of the gummy supplement, including "More Fiber Than 2 cups of Broccoli," "20+ Vitamins & Minerals," "Organic Fruits & Veggies," "Prebiotics," "Adaptogens," and "0 Sugar." This is told from the brand's perspective, highlighting the product's benefits and ingredients to build trust and credibility. - The ad concludes with a visual of the gummy bear and a badge stating "55,000+ ⭐⭐⭐⭐⭐ reviews," providing social proof and reinforcing the product's effectiveness and customer satisfaction. This is told from an external source, using customer reviews to further persuade potential buyers.

# Ad summary This ad promotes Grüns Superfoods Greens Gummies as a solution to the side effects of GLP-1 medications. The ad features a woman who shares her experience with GLP-1 side effects like bloating, constipation, and low energy. She then introduces Grüns gummies as a way to complement her GLP-1 routine, highlighting their prebiotic fiber content, low calorie count, and vitamin and mineral content. She emphasizes the benefits of Grüns, such as more regular bowel movements, less bloating, and better digestive comfort. The ad concludes with a call to action to try Grüns today. # Brand positioning Grüns is presented as a health-conscious brand offering a convenient and tasty way to supplement one's diet with essential nutrients. The brand positions itself as a solution for those experiencing digestive discomfort or nutritional gaps, particularly in the context of GLP-1 medication side effects. Grüns aligns with a lifestyle focused on wellness and ease, providing a sugar-free, low-calorie option packed with vitamins, minerals, and prebiotic fiber. The brand pushes against the norm of traditional, less palatable health supplements by offering a gummy format that is easy to incorporate into daily routines. The brand positioning is both functional, emphasizing the nutritional benefits, and emotional, promising digestive comfort and overall well-being. # Product Grüns Superfoods Greens Gummies are dietary supplements designed to provide essential nutrients in a convenient, sugar-free gummy format. The product is targeted towards individuals seeking to supplement their diet with vitamins, minerals, and prebiotic fiber, particularly those experiencing digestive discomfort or nutritional gaps due to GLP-1 medications or reduced eating habits. Each serving contains 6 grams of prebiotic fiber, equivalent to 2 cups of broccoli, and the sugar-free version has 20 calories, 0 grams of sugar, and 1 net carb. The gummies include over 20 vitamins and minerals to help cover any other nutritional gaps from eating less. The product's USPs include its sugar-free formulation, high fiber content, and comprehensive vitamin and mineral profile. The ad highlights the use occasion as a daily habit to improve digestive comfort and regularity, addressing the purchase barrier of unpleasant supplement formats by offering a tasty gummy alternative. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a clean aesthetic. The editing style includes quick cuts and split screens to maintain viewer engagement. The production quality is high, suggesting a professional yet relatable tone. The pacing is consistent, with cuts timed to the music and voiceover. The visual motif is the split screen, used to contrast the problem and solution. # Hooks Spoken: 00:00–00:02: GLP-1 side effects? Text overlay: 00:00–00:02: GLP-1 side effects? Visual: 00:00–00:01: Split screen. Top: A woman with her hair in a messy bun, wearing a white robe, sits on a toilet in a brightly lit bathroom. She is hunched over, holding her stomach, with a pained expression. A towel rack, toilet paper holder, and woven basket are visible in the background. Bottom: A woman with long blonde hair in a high ponytail, wearing a light green sweater, stands in a bright kitchen. She is smiling and holding a syringe with a clear liquid. White cabinets, a framed picture, and a marble countertop are visible in the background. The camera is stationary and at eye level. / 00:01–00:02: Split screen. Top: The woman in the white robe is now lying face down on a black leather couch in a living room. She is covered with a blanket. A pillow is visible on the couch. Bottom: The woman in the green sweater is still holding the syringe and smiling in the kitchen. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the side effects of GLP-1 medications, such as bloating, constipation, discomfort, low energy, and feeling "foggy" and frustrated with one's body. The woman in the ad states, "I was bloated, constipated, uncomfortable, just that heavy, irritated feeling. The low energy started to hit, and I felt really off, just foggy, and honestly, a little bit frustrated with my body." # Value propositions - Grüns complements a GLP-1 routine, addressing the side effects of GLP-1 medications. - Grüns provides 6g of prebiotic fiber per serving, equivalent to 2 cups of broccoli, promoting digestive health. - The sugar-free version of Grüns offers a low-calorie, low-sugar option with 20 calories, 0g of sugar, and 1 net carb. - Grüns includes over 20 vitamins and minerals, helping to cover nutritional gaps from eating less. - Grüns is an easy daily habit, making it a convenient way to supplement your diet. # Benefits - Complements a GLP-1 routine - Helps cover nutritional gaps from eating less - More regular poops from the fiber - Less occasional bloating - Better digestive comfort - Easy daily habit # Features - 6 g of prebiotic fiber per serving - Sugar-free version available - 20 calories in sugar-free version - 0 g of sugar in sugar-free version - 1 net carb in sugar-free version - Over 20 vitamins and minerals # Call to action Go try them today. # Social proof - "I've noticed thanks to the ingredients, more regular poops from the fiber, less occasional bloating, just better digestive comfort" – Female 1 (Customer) - "Adding Grüns has honestly been such an easy daily habit for me" – Female 1 (Customer) # Point of view - Customer 70% – The majority of the video is told from the perspective of a customer sharing her personal experience with GLP-1 side effects and how Grüns helped her. - Brand 30% – The brand's perspective is communicated through product shots, text overlays, and the final call to action. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a split screen showing a woman in a bathroom looking uncomfortable, contrasted with another woman holding a syringe. The text overlay asks, "GLP-1 side effects?" This sets up the problem the ad will address: the negative side effects of GLP-1 medications. The perspective is from the viewer, who may be familiar with these side effects. - 00:02–00:15 00:02–00:15: The woman in the green sweater addresses the camera, stating, "I wish I knew this sooner. I was bloated, constipated, uncomfortable, just that heavy, irritated feeling. The low energy started to hit, and I felt really off, just foggy, and honestly, a little bit frustrated with my body." This continues to build on the problem, describing the specific side effects experienced. The perspective is from a customer sharing her personal experience, creating a relatable and empathetic tone. - 00:15–00:33 00:15–00:33: The woman introduces Grüns as a solution, stating, "That's when I added Grüns, because it actually complements a GLP-1 routine. Each serving has 6 g of prebiotic fiber, which is the same amount as 2 cups of broccoli. The sugar-free version has 20 calories, 0 g of sugar, and 1 net carb." She then shows the supplement facts on the packaging. This transitions to the solution, highlighting the product's key features and benefits. The perspective shifts to a brand advocate explaining the product's value. - 00:33–00:45 00:33–00:45: The woman continues, "Plus, it includes over 20 vitamins and minerals to help cover any other nutritional gaps from eating less. I've noticed thanks to the ingredients, more regular poops from the fiber, less occasional bloating, just better digestive comfort. Adding Grüns has honestly been such an easy daily habit for me." This reinforces the benefits and shares personal results, building trust and credibility. The perspective remains from a customer sharing her positive experience. - 00:45–00:51 00:45–00:51: The woman concludes with a call to action, saying, "So, go try them today." The ad ends with a product shot and the brand's website. This prompts the viewer to take action and learn more. The perspective shifts to the brand, reinforcing the product and its availability.

# Ad summary A man speaks to the camera in selfie style, sharing his experience helping his wife through perimenopause. He comically describes the difficulty of living with his wife while she experiences perimenopause and shares that he found that nutrition helped her and recommends Grüns gummies. The product is then displayed in the box and out of the box, and he shares the benefits of the product. # Brand positioning Grüns aims to position itself as a comprehensive nutrition solution for daily wellness that makes it easy and enjoyable to get essential nutrients. The brand aligns with a lifestyle focused on health and simplicity, pushing against the norm of complex supplement routines and positioning its gummies as an accessible alternative to powders and multiple supplements. The brand aims to take an approachable stance that is more functional than emotional, focusing on simplicity and taste to encourage consistent use. # Product Grüns Superfoods Greens Gummies are positioned as a daily nutrition gummy designed to support overall wellness for those seeking a convenient and tasty way to get essential nutrients. Grüns gummies contain Vitamin D, zinc, iron, and fiber, to support mood, focus, energy, and digestion. Addressed purchase barriers include ease of use (no powders), the simplicity of only one supplement, and a taste that encourages consistent consumption. # Visual style The ad has a UGC feel and is filmed in selfie style. It is conversational and direct. The editing rhythm uses quick cuts during the portion in which the man is speaking directly to the camera, and the pace is consistent across the ad. # Hooks Spoken: Stop asking me if I'm okay! [sarcastic] Text overlay: POV: / You ask your perimenopausal wife if she's okay one more time Visual: 00:00–00:02 A man with dark hair and a trimmed beard looks into the camera in selfie style. He is standing in a room. He is wearing a black t-shirt. Text on the screen reads: "POV: You ask your perimenopausal wife if she's okay one more time". # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that perimenopause can cause a wife to be easily frustrated, and living with them through that can be difficult. The solution is the Grüns gummies. # Value propositions - Daily nutrition gummy with Vitamin D, zinc, iron, and fiber to help with mood, focus, energy, and digestion. - Easy to take – No powders. - Not five different supplements. - Actually tastes good. # Benefits - Helps with mood - Helps with focus - Helps with energy - Helps with digestion - Easy to take - Tastes good # Features - Daily nutrition gummy - Vitamin D - Zinc - Iron - Fiber # Call to action Try them today! # Social proof - "She liked that it was easy." - "And she remembers to take it because it actually tastes good." # Point of view - Brand 100% – The ad is delivered from the perspective of the brand. # Storyline - 00:02–00:05 The man states that he is talking to the audience as someone whose wife is going through perimenopause. - 00:06–00:13 He then creates a series of over-the-top comedic examples of things he is being asked to stop doing such as breathing so loud. This is intended to be relatable and humorous. - 00:14–00:16 He then assures the audience that he is kidding, and it is revealed that nutrition is what actually helped. - 00:17–00:20 He shares that nutrition matters during this stage way more than he realized. - 00:20–00:22 He begins to show the product, calling it "this thing called Grüns". - 00:23–00:25 He clarifies that it's not a perimenopause supplement but a daily nutrition gummy. - 00:26–00:30 He describes the ingredients, including Vitamin D, zinc, iron, and fiber. - 00:31–00:35 He describes how the gummies help with mood, focus, energy, and digestion, things that his wife has been struggling with. - 00:35–00:38 He says that his wife liked that it was easy, and that she didn't need to take powders or five different supplements. - 00:39–00:42 He adds that she remembers to take it because it actually tastes good. - 00:42–00:45 He concludes by saying that Grüns helped, and his marriage appreciated it.

# Ad summary This ad promotes Grüns Superfoods Greens Gummies as a solution for constipation and nutrient deficiencies, particularly for individuals on GLP-1 medications or restrictive diets. The ad features a woman demonstrating how she incorporates the gummies into her daily routine to maintain digestive health and ensure adequate nutrient intake. # Brand positioning Grüns is presented as a convenient and effective solution for individuals seeking to improve their digestive health and nutrient intake, especially those on GLP-1 medications or restrictive diets. The brand positions itself as a modern, health-conscious choice, offering a gummy format that is easy to incorporate into daily routines. Grüns aims to occupy the space of a functional and accessible supplement, aligning with a lifestyle focused on wellness and balanced nutrition. The brand pushes against the norm of traditional, less palatable health supplements by offering a tasty and convenient alternative. # Product Grüns Superfoods Greens Gummies are sugar-free gummies designed to provide prebiotic fiber, vitamins, and minerals. Each gummy contains 6 grams of prebiotic fiber, equivalent to 2 cups of broccoli, and over 20 vitamins and minerals. The gummies are marketed as a solution for constipation and nutrient deficiencies, particularly for individuals on GLP-1 medications or restrictive diets. The product is for anyone looking to improve their digestive health and ensure they are getting enough nutrients, even when cutting calories. The gummies address the purchase barrier of traditional, less palatable health supplements by offering a tasty and convenient alternative. The ad emphasizes that Grüns gummies help maintain digestive regularity, prevent afternoon snack attacks, and ensure adequate nutrient intake, making them a worthwhile addition to a daily routine. # Visual style The ad has a UGC feel with natural lighting and simple editing. The production quality is casual, aligning with the tone of a personal recommendation. The pacing is moderate, with cuts timed to the speaker's points. The audio and visual elements are synced to emphasize key product features and benefits. # Hooks Spoken: 00:00–00:05: [Casual] POV: You're on a GLP-1 but you're not backed up for days because you cracked the code... Text overlay: 00:00–00:05: POV: You're on a GLP-1 but you're not backed up for days because you cracked the code... (Text overlay) Visual: 00:00–00:05: A woman with a pink headband stands in a bathroom with a cluttered sink. She is wearing a white t-shirt and blue shorts. The camera is stationary and shows a medium shot of the woman in front of the mirror. She applies a product to her face. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of constipation and nutrient deficiencies, particularly for individuals on GLP-1 medications or restrictive diets. "The constipation was literally ruining my life." # Value propositions - 6g of prebiotic fiber is like 2 cups of broccoli - Getting a quarter of my fiber goal and filling my nutrient gaps before I'm even fully awake - Fiber and protein together keep me satisfied and prevent afternoon snack attacks - More fiber equals more happy gut bacteria # Benefits - Helps with constipation - Fills nutrient gaps - Keeps you satisfied - Prevents afternoon snack attacks - More happy gut bacteria # Features - 6g of prebiotic fiber - 20+ vitamins and minerals - Sugar-free # Call to action shop now and get up to 45% off! # Social proof - "I went from pooping once a week to every single day" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:05 00:00–00:05: The ad opens with a woman in her bathroom, implying she is on a GLP-1 medication but has found a solution to avoid constipation. This sets the stage by introducing the problem and hinting at a solution. - 00:05–00:11 00:05–00:11: The woman states that constipation was ruining her life and that when eating 1200 calories a day, you're missing so many nutrients. This highlights the pain point and the need for a solution. - 00:11–00:16 00:11–00:16: She introduces Grüns gummies, highlighting that they have 6g of prebiotic fiber, which is like 2 cups of broccoli, plus 20+ vitamins and minerals. This introduces the product and its key benefits. - 00:16–00:21 00:16–00:21: The woman demonstrates how she incorporates the gummies into her morning routine by adding them to a smoothie. This shows a practical use case and ease of integration. - 00:21–00:29 00:21–00:29: She explains that she adds a protein smoothie with berries because fiber and protein together keep her satisfied and prevent afternoon snack attacks. This reinforces the benefits of fiber and protein. - 00:29–00:31 00:29–00:31: The woman states that lunch is a veggie-packed salad, and more fiber equals more happy gut bacteria. This emphasizes the importance of fiber for gut health. - 00:31–00:37 00:31–00:37: She shares that all this fiber keeps things moving smoothly and that dinner is lighter because she's not that hungry, but she knows she's getting in her nutrients with these gummies. This highlights the overall benefits of the product. - 00:37–00:41 00:37–00:41: The woman states that she went from pooping once a week to every single day, and just because she's cutting calories doesn't mean she's missing out on nutrition. This provides a testimonial and reinforces the product's effectiveness. - 00:41–00:45 00:41–00:45: She concludes by saying Grüns is literally her GLP-1 bestie. This reinforces the product's role in supporting her health journey.

# Ad summary This ad uses a before-and-after comparison to promote the benefits of using Grüns, specifically how the fiber in Grüns can help with regular bowel movements. The ad features two Barbie dolls, one representing the user before Grüns (experiencing constipation) and the other representing the user after Grüns (experiencing regular bowel movements). # Brand positioning The brand Grüns is presented as a solution for digestive health, specifically targeting individuals experiencing constipation. The brand positions itself as a provider of fiber-rich products that promote regular bowel movements. The ad uses humor and a relatable scenario to connect with its audience, suggesting that Grüns is a convenient and effective way to improve digestive health and overall well-being. The brand aims to occupy a space in the consumer's mind as a go-to solution for digestive issues, particularly for those seeking a natural and fiber-based approach. # Product The product being advertised is Grüns, a fiber supplement designed to promote regular bowel movements. The ad highlights that the fiber in Grüns helps with daily bowel movements, addressing the issue of constipation. The product is shown as a small, green packet, suggesting it is easy to consume and incorporate into one's daily routine. The ad implies that Grüns is for individuals experiencing infrequent bowel movements and seeking a natural solution to improve their digestive health. # Visual style The ad has a clean and simple visual style, using a split-screen format to compare two scenarios. The use of Barbie dolls adds a playful and humorous element to the ad. The color palette is bright and cheerful, with a focus on green to represent the Grüns product. The overall production quality is high, with clear and well-lit images. # Hooks Headline: ME ON A GLP-1 POOPING ONCE A WEEK ME ON A GLP-1 POOPING DAILY THANKS TO ALL THE FIBER IN GRÜNS # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is infrequent bowel movements, as explicitly shown in the ad with the phrase "ME ON A GLP-1 POOPING ONCE A WEEK." # Value propositions - The fiber in Grüns promotes daily bowel movements. # Benefits - Daily bowel movements # Features - Fiber # Call to action None used. # Social proof - None used. # Point of view - Customer: The entire ad is presented from the customer's point of view, showing the contrast between their experience before and after using Grüns. # Storyline - The ad begins by presenting a scenario of infrequent bowel movements, "ME ON A GLP-1 POOPING ONCE A WEEK," which is intended to resonate with viewers who experience constipation. This is from the customer's perspective, highlighting the problem that the product aims to solve. - The ad then transitions to a contrasting scenario, "ME ON A GLP-1 POOPING DAILY THANKS TO ALL THE FIBER IN GRÜNS," showcasing the positive outcome of using the product. This is from the customer's perspective, demonstrating the benefit of using Grüns to achieve regular bowel movements.

# Ad summary A blonde woman shares that she has been going through perimenopause and has seen an increase in her energy levels due to focusing on her nutrition. She holds up a package of Grüns gummies and says she is grateful for the woman who recommended them to her, because they're full of nutrients that support this phase of life. # Brand positioning Grüns is presented as a nutritional supplement brand focused on providing essential nutrients through gummy vitamins to support different stages of life. The brand aims to position itself as a convenient and tasty way to address nutritional needs, particularly for women experiencing perimenopause. The brand embraces a fun and energetic tone, contrasting with the often serious and clinical nature of health supplements. It focuses on functional benefits like increased energy levels, appealing to those seeking practical solutions for their health concerns and aligning with a lifestyle that values proactive self-care. # Product Grüns is a gummy vitamin supplement, presented here as a product designed to support women going through perimenopause. The gummies are full of nutrients that truly support this phase of life and are recommended to the user by another woman, which is why the woman in the video states she is grateful. The gummies are packaged in a bright green bag with a cartoon bear on the front. The ad is telling viewers that this product is worth trying because it provides a convenient and enjoyable way to get essential nutrients needed during perimenopause and help increase energy levels. # Visual style The ad has a polished UGC feel with bright, natural lighting. The editing is smooth and the pacing is upbeat, with visuals synced to the music beat. The production quality suggests a hybrid approach, balancing authenticity with professional touches, to appeal to a social media audience. # Hooks Spoken: 00:00–00:09: I'm going through perimenopause, and focusing on my nutrition has made such a difference in my energy levels. grateful to the woman who recommended these gummies, they're full of nutrients that truly support this phase of life Text overlay: I'm going through perimenopause, and focusing on my nutrition has made such a difference in my energy levels. grateful to the woman who recommended these gummies, they're full of nutrients that truly support this phase of life Visual: 00:00–00:01: A woman with long blonde hair dances energetically in her kitchen, raising her arms and smiling at the camera. She is wearing a long-sleeved white shirt and light wash jeans. The kitchen has black cabinets, a white countertop, and stainless steel appliances. A green bag of "grüns" gummies sits on the counter. / 00:01–00:03: The camera zooms in slightly as the woman points her fingers at the camera and continues to dance. She maintains a cheerful expression and energetic movements. / 00:03–00:06: The woman holds up the green bag of "grüns" gummies, showing it to the camera. She smiles widely and continues to dance with the product in hand. / 00:06–00:09: The woman holds the bag of gummies closer to the camera, emphasizing the product. She points to the product and maintains a joyful expression. # Funnel stage Consideration # Pain points The pain point is the struggle with decreased energy levels and the need for nutritional support during perimenopause. The woman states, "I'm going through perimenopause, and focusing on my nutrition has made such a difference in my energy levels," highlighting the struggle with low energy during this phase of life. # Value propositions - The gummies are full of nutrients, offering a simple, enjoyable way to support women’s health during perimenopause. - Addressing specific nutritional needs in a convenient gummy format. # Benefits - Focusing on my nutrition has made such a difference in my energy levels. - Truly support this phase of life # Features - Full of nutrients # Call to action None used. # Social proof - "grateful to the woman who recommended these gummies" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a woman sharing her positive experience with the product. # Storyline - 00:00–00:02 A woman dances in her kitchen, holding up a package of green gummies. - 00:02–00:09 She smiles, points to the product, and gestures with enthusiasm.

# Ad summary This ad for Grüns Superfoods Greens Gummies targets individuals experiencing side effects from GLP-1 medications, specifically focusing on digestive issues and low energy. It presents the gummies as a convenient and tasty solution, highlighting four key benefits: improved digestion due to prebiotic fiber, high nutrient density for those eating less, sustained energy and mental clarity from B vitamins and adaptogens, and ease of use making it a sustainable habit. The ad uses a fast-paced, engaging style with a mix of relatable user scenarios and product-focused visuals, concluding with a clear call to action to try the product. # Brand positioning Grüns positions itself as a modern, accessible, and effective solution for daily nutritional needs, particularly for individuals seeking to mitigate side effects from GLP-1 medications or simply enhance their overall well-being. The brand aims to occupy a space in the consumer's mind as a convenient, enjoyable, and science-backed supplement provider. It promotes values of health, vitality, and ease, aligning with a lifestyle that prioritizes wellness without sacrificing convenience or taste. Grüns pushes against the category norm of greens supplements being unpleasant-tasting powders or difficult to incorporate into a daily routine, instead offering a gummy format that is both palatable and portable. The brand's positioning is primarily functional, emphasizing specific ingredients and their physiological benefits, but also carries an emotional appeal through the promise of a 'smoother' health journey and improved daily comfort. # Product The product featured is Grüns Superfoods Greens Gummies, a green, bear-shaped gummy supplement designed to provide comprehensive nutrition. It is specifically presented as a solution for individuals on GLP-1 medications who may experience side effects like constipation or low energy, but also for anyone looking to boost their nutrient intake. The gummies work by delivering a blend of 60 ingredients, including whole food vegetables, whole food fruits, vitamins, minerals, super mushrooms, antioxidants, adaptogens, and gut health prebiotics. A key feature is its 6g of prebiotic fiber per serving, which is highlighted as equivalent to two cups of broccoli, supporting regular digestion. The sugar-free version is emphasized, packing these 60 ingredients into just 20 calories, making it ideal for those eating less. It also contains B vitamins to support energy by converting food into fuel, and adaptogens to help keep the mind sharp. The product's unique selling points include its delicious strawberry fruit snack taste, its convenient gummy format (eliminating the need for blending or powders), and its ability to support gut health, energy, and overall well-being, making a GLP-1 journey feel smoother. The ad tells the viewer that this product is worth trying because it directly addresses common discomforts, provides essential nutrients efficiently, and is easy and enjoyable to incorporate into daily life. # Visual style The ad features a polished UGC (User-Generated Content) aesthetic, blending authentic-looking home and outdoor settings with clear product demonstrations. The lighting is predominantly natural and bright, creating a fresh and inviting atmosphere. The editing style is fast-paced with quick cuts, typically lasting 1-3 seconds per shot, maintaining a high BPM. There are no complex transitions, mostly straight cuts, which contributes to the dynamic and engaging rhythm. Visual motifs include close-ups of the gummy bears and product packaging, as well as diverse individuals interacting with the product in everyday scenarios. The pacing is consistently quick throughout, aligning with typical short-form video content. Text overlays are timed precisely with the voiceover, and product actions often sync with the spoken benefits, enhancing clarity and impact. # Hooks Spoken: GLP-1 side effects? / Here are four benefits of taking these gummies. Text overlay: GLP-1 / SIDE EFFECTS? / Here are / 4 BENEFITS / of taking / these gummies Visual: 00:00–00:01: A black and white, high-angle shot of a young adult female (Female 1) with light skin, wearing glasses and a white fluffy robe, sitting on a wooden stool in front of a toilet in a bathroom. Her head is tilted back, eyes closed, and hands clasped over her stomach, conveying discomfort. A white towel hangs on a bar behind her, and a woven basket is to her right. The camera is stationary, third-person POV. / 00:01–00:03: A close-up, third-person shot of a light-skinned female's hands (Female 2) with light pink manicured nails, holding a single green bear-shaped gummy between her thumb and forefinger. In the background, a green Grüns packet with a yellow bear logo is held. The background is blurred, showing a light-colored wall and a person's torso. The camera is stationary. / 00:03–00:04: A close-up, third-person shot of a light-skinned female's hands (Female 2) with light pink manicured nails, holding a single green bear-shaped gummy between her thumb and forefinger. In the background, a green Grüns packet with a yellow bear logo is held. The background is blurred, showing a light-colored wall and a person's torso. The camera is stationary. # Funnel stage Consideration # Pain points The central pain point is the uncomfortable side effects associated with GLP-1 medications, specifically digestive issues like constipation and a general feeling of low energy or 'low fuel' and lack of mental clarity. The ad signals this frustration with: "GLP-1 side effects?" (00:00-00:01) and visually with Female 1 in distress on the toilet (00:00-00:01), and Female 6 looking tired on the couch (00:26-00:27). # Value propositions - Grüns has the same amount of fiber as two cups of broccoli to support regular digestion and keep things moving. - When you're eating less, every nutrient matters. The sugar-free version packs 60 ingredients, including nutrient-dense and whole foods in just 20 calories. - Grüns is packed with B vitamins that support energy by converting food into fuel and adaptogens to help keep your mind sharp. - They taste like strawberry fruit snacks, and there's zero blending or powders. Just grab a pack and go. These gummies make it easy to support your gut, energy, and overall health, so your GLP-1 journey feels smoother. # Benefits - Better poops - Support regular digestion - Keep things moving - Most nutrition per calorie - Supports energy - Supports clarity - Converts food into fuel - Helps keep your mind sharp - A habit you'll actually keep - Taste like strawberry fruit snacks - Zero blending or powders - Easy to support your gut, energy, and overall health - GLP-1 journey feels smoother # Features - 6g of prebiotic fiber - 60 ingredients - Whole Food Vegetables - Whole Food Fruits - Vitamins & Minerals - Super Mushrooms - Antioxidants - Adaptogens - Gut Health Prebiotics - Sugar-Free version - 20 calories - B vitamins # Call to action Try them today! (00:48-00:53) # Social proof - None used. # Point of view - Brand 70% – The majority of the ad features a voiceover explaining product benefits, ingredients, and how the product works, often accompanied by illustrative visuals. - Customer 30% – Several scenes depict individuals experiencing the problem or enjoying the benefits of the product, showing relatable scenarios and positive reactions. # Storyline - 00:00–00:01 The ad opens by presenting a common problem associated with GLP-1 medications: uncomfortable side effects, specifically digestive issues. A woman is shown in distress on a toilet, visually conveying the physical discomfort. This moment establishes a relatable pain point for the target audience, immediately grabbing attention and setting up the product as a potential solution. - 00:01–00:03 The voiceover then introduces the Grüns gummies as a solution, promising '4 BENEFITS' to alleviate these issues. A hand holds up a single green gummy bear and a Grüns packet, visually introducing the product in a positive light. This shifts the narrative from problem to solution, creating anticipation for the benefits. - 00:03–00:12 The first benefit, 'BETTER POOPS,' is introduced with a man sitting comfortably on a toilet, smiling. This directly contrasts the opening scene, visually demonstrating the desired outcome. The voiceover explains that GLP-1s can 'SLOW things down,' reinforcing the problem, and then highlights the 6g of prebiotic fiber in Grüns as the solution for 'regular digestion' and 'keeping things moving.' This segment uses a problem-solution structure, with the brand's voice explaining the mechanism and benefit. - 00:12–00:23 The second benefit, 'THE MOST NUTRITION PER CALORIE,' is presented. A vibrant spread of fruits and vegetables is shown, visually representing nutrient density. The voiceover explains that 'when you're eating LESS, every nutrient MATTERS,' addressing a concern for those on GLP-1s or calorie-restricted diets. The ad then showcases the Grüns packaging, detailing its '60 ingredients' and 'nutrient-dense and whole foods' in 'just 20 calories.' This segment emphasizes the product's efficiency and comprehensive nutritional value, with the brand's voice providing factual information. - 00:23–00:35 The third benefit, 'Supports ENERGY and CLARITY,' is introduced. A woman is shown looking tired on a couch, contrasting with another woman walking energetically outdoors. The voiceover explains that 'Less food can mean low fuel' and that Grüns is 'packed with B vitamins' to convert 'FOOD into FUEL' and 'ADAPTOGENS to help keep your MIND sharp.' This segment addresses the common issue of fatigue and brain fog, positioning the gummies as an energy and cognitive booster, again with the brand's voice explaining the scientific basis. - 00:35–00:43 The fourth and final benefit, 'A habit you'll actually keep,' is highlighted. Various women are shown happily consuming the gummies or easily incorporating them into their routines. The voiceover emphasizes the pleasant taste ('strawberry fruit snacks') and convenience ('zero blending or powders,' 'just grab a pack and go'). This segment focuses on the product's user-friendliness and palatability, addressing the barrier of adherence to supplements, with the brand's voice promoting ease of use. - 00:43–00:48 The ad concludes by summarizing the overall benefits: 'These gummies make it easy to support your gut, energy, and overall health, so your GLP-1 journey feels smoother.' This final statement ties all the benefits back to the initial pain point, offering a holistic solution and a positive emotional outcome. The brand's voice delivers a reassuring and empowering message. - 00:48–00:53 A final brand screen appears with the product packaging, tagline, and website. This serves as a clear call to action, reinforcing brand identity and directing viewers to purchase.

# Ad summary This ad promotes Grüns superfood gummies featuring a woman standing in her home gym. She shares that she enjoys Grüns because the gummies contain actual fruits and vegetables, fiber, and other nutrients beneficial for perimenopause. # Brand positioning Grüns is presented as a convenient and tasty way to incorporate essential nutrients into one's diet. The ad promotes the idea that Grüns gummies contain actual fruits, vegetables, fiber, and vitamins B, D, and K, making them a comprehensive supplement for addressing nutritional gaps, especially for women experiencing perimenopause. The brand positions itself as a solution for individuals seeking an easy and enjoyable way to support their overall health and well-being. The brand appears to be targeting health-conscious consumers who value convenience and taste, appealing to those who want to maintain their nutritional needs effortlessly. # Product Grüns are superfood gummies that contain actual fruits and vegetables, fiber, vitamins B, D, and K. They are sugar-free and come in a single-serving packet, which makes them portable and easy to consume on the go. The gummies are intended to provide additional nutrients such as fiber, vitamin B, D & K, and support bone density. The advertised product is a single-serving gummy packet, designed for ease of use and convenience. The gummies are promoted as delicious and beneficial, especially for those looking to address their health needs during perimenopause. # Visual style The ad has a casual, UGC-feel with static shots and natural lighting. The production quality suggests a hybrid approach, blending everyday authenticity with promotional elements. The pacing is moderate and consistent, maintaining a conversational tone that aligns with the speaker's delivery. # Hooks Spoken: 00:00–00:04: It's been the past couple weeks like my perimenopause symptoms have been heightened. Text overlay: 00:00–00:04: It's been the past couple weeks like my perimenopause symptoms have been heightened. Visual: 00:00–00:04: The shot features a light-skinned woman in her 40s with blonde hair, wearing a bright green sweater and a silver cross necklace, standing in what appears to be her home gym. Behind her is a white exercise bike, framed pictures on the wall, and a ceiling fan. The camera is stationary, and the woman is speaking directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of heightened perimenopause symptoms and the difficulty of getting enough essential nutrients, like fiber, through regular diet, especially for women. Quote: "It's been the past couple weeks like my perimenopause symptoms have been heightened." # Value propositions - Convenient and tasty way to get daily greens - Supports overall health and well-being during perimenopause # Benefits - Provides essential nutrients - Helps with energy - Supports bone density - Addresses perimenopause symptoms # Features - Actual fruits and vegetables - Fiber - Vitamin B - Vitamins D&K - Sugar-free # Call to action Try them today! # Social proof - The first time I had them, they are so yummy and these happen to be sugar-free. And they taste amazing. - Female 1 # Point of view - Customer 100% – The entire ad is presented from the perspective of a woman speaking directly to the camera, sharing her personal experience and recommendations. # Storyline - 00:00–00:08 The ad opens with a woman explaining that her perimenopause symptoms have been heightened over the past couple of weeks. - 00:08–00:14 She states that if she finds something she likes, even if it's on the moon, she'll tell the audience. - 00:14–00:21 She introduces Grüns superfood gummies, emphasizing that they contain actual fruits and vegetables. - 00:21–00:27 The woman highlights the importance of fiber and mentions that Grüns gummies contain it, which she loves. - 00:27–00:37 She points out the additional benefits of vitamin B for energy and D&K for bone support, particularly important during perimenopause. - 00:37–00:46 She mentions that the gummies are yummy, sugar-free, and taste amazing. - 00:46–00:51 The ad concludes with a product shot of Grüns superfood gummies and a CTA to visit the website.

# Ad summary This ad is for Grüns fiber gummies. It is targeted towards GLP-1 users and highlights the fact that Grüns packs more fiber than 2 cups of broccoli. # Brand positioning Grüns is presented as a health-conscious brand offering a convenient and tasty way to supplement fiber intake, particularly for those who may be missing out due to specific dietary restrictions or health conditions. The brand positions itself as a practical solution for individuals seeking to support their appetite control and digestion, emphasizing the ease of incorporating their product into daily routines. By highlighting the fiber content equivalent to two cups of broccoli, Grüns suggests it is a simple alternative to traditional fiber sources, appealing to those who may find it challenging to consume enough vegetables. The brand's positioning is functional, focusing on the tangible benefits of fiber supplementation. # Product Grüns are fiber gummies designed to support appetite control and regular digestion. The ad targets GLP-1 users, implying the product is suitable for individuals with specific health considerations or dietary needs. The key selling point is that Grüns packs more fiber than two cups of broccoli, offering a convenient alternative to traditional fiber sources. The gummies are presented as an easy and tasty way to supplement fiber intake, addressing the potential barrier of difficulty in consuming enough fiber through regular food. The ad emphasizes the functional benefits of the product, focusing on its ability to aid in appetite control and digestion. # Visual style The ad features a clean and straightforward visual style, using a billboard as the central element to convey its message. The production quality appears to be moderately polished, with clear text and simple graphics. The image treatment includes background removal for the gummy bears and color grading to enhance the green tones. The typography is large and bold, ensuring scannability. The style contrasts with typical social media content, aiming to stand out in the feed with its direct and informative approach. # Hooks Headline: GLP-1 USERS, DON'T SKIP YOUR FIBER # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential oversight of fiber intake among GLP-1 users, highlighting the need for adequate fiber to support appetite control and digestion. The ad copy states, "GLP-1 USERS, DON'T SKIP YOUR FIBER," signaling the frustration of not getting enough fiber in one's diet. # Value propositions - Grüns packs more fiber than 2 cups of broccoli, offering a convenient alternative to traditional fiber sources. # Benefits - Helps support appetite control - Supports regular digestion # Features - Fiber gummies - Packs more fiber than 2 cups of broccoli # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is from the brand's perspective, aiming to inform and persuade the audience about the benefits of their product. # Storyline - The ad opens by directly addressing GLP-1 users, cautioning them not to skip their fiber intake. This is intended to immediately grab the attention of the target audience and highlight a common concern or oversight in their diet, told from the brand's perspective. - The ad explains that fiber helps support appetite control and regular digestion. This is included to educate the audience on the benefits of fiber and set the stage for how the product can help, told from the brand's perspective. - The ad states that Grüns packs more fiber than 2 cups of broccoli. This is included to showcase the product's unique selling proposition and provide a tangible comparison to a common food source, told from the brand's perspective.

# Ad summary This video ad for Grüns Superfoods Greens Gummies highlights four key reasons why the product is beneficial, especially for individuals on GLP-1 medications. It uses a fast-paced, UGC-style approach with multiple creators demonstrating product use and illustrating the problems the gummies solve, such as digestive issues and low energy. The ad emphasizes the product's nutritional density, convenience, and pleasant taste, positioning it as an easy and effective daily supplement. # Brand positioning Grüns positions itself as a modern, health-conscious brand offering a convenient and palatable solution for daily nutritional needs, particularly for those managing their health with GLP-1 medications. The brand aims to occupy a space in the consumer's mind as a supportive 'bestie' for their health journey, making wellness accessible and enjoyable. It promotes values of ease, effectiveness, and comprehensive nutrition without the typical 'greens' taste or powder format. The brand pushes against the category norm of greens supplements being unpalatable or inconvenient, instead offering a 'strawberry fruit snack' flavored gummy. Its positioning is primarily functional, focusing on tangible benefits like improved digestion, sustained energy, and nutrient intake, but also touches on emotional aspects like feeling 'smoother' on a health journey. # Product The product featured is Grüns Superfoods Greens Gummies, specifically the sugar-free version. These gummies are designed to be a 'daily dose of greens in a gummy' and are positioned as 'GLP-1's NEW BESTIE'. They are for individuals looking to support their gut health, energy, and overall well-being, particularly those who may be eating less due to GLP-1 medications and need to maximize nutrient intake. Key features include 6g of prebiotic fiber (equivalent to two cups of broccoli) to support regular digestion and keep things moving, and a nutrient-dense formula that packs 'the most nutrition per calorie'. The sugar-free version contains '60 ingredients' including 'whole food vegetables', 'whole food fruits', 'vitamins & minerals', 'super mushrooms', 'antioxidants', 'adaptogens', and 'gut health prebiotics', all in 'just 20 calories'. It is also 'nut free', 'dairy free', 'no artificial colors', and 'no artificial flavors'. The gummies are described as tasting 'like strawberry fruit snacks', addressing the common barrier of unpleasant taste in greens supplements. They are convenient, requiring 'zero blending or powders', and are easy to 'grab a pack and go', making them a habit 'you'll actually keep'. # Visual style The ad features a dynamic, fast-paced, and authentic UGC-style visual aesthetic. It uses natural lighting in most indoor and outdoor settings, giving it a bright and approachable feel. The production quality leans towards a polished UGC hybrid, maintaining a relatable, unscripted vibe while still being clearly produced. Visual motifs include frequent close-ups on the product and hands interacting with it, as well as selfie-style shots of individuals. The editing rhythm is very quick, with numerous cuts per minute, maintaining a high energy level throughout. Pacing is consistently fast, with rapid transitions between shots. Audio-visual sync is strong, with cuts and text overlays precisely timed to the voiceover's delivery of key points and benefits. # Hooks Spoken: Four reasons why Grüns is called GLP-1's NEW BESTIE. Text overlay: 4 / reasons why grüns is called GLP-1's NEW BESTIE Visual: 00:00–00:00: A medium shot of a young adult female (Female 1) with light brown hair, wearing a white ribbed crop top and denim shorts, sitting on a toilet. She is holding her stomach, eyes closed, head tilted back, conveying discomfort. The background is a bathroom with white wood paneling, white subway tiles, and a white bathtub. Toilet paper rolls are visible on a shelf. / 00:00–00:03: A close-up shot of two light-skinned hands holding a small, bright green foil packet with a yellow bear logo and 'grüns' text. The background is a light-colored wall with a green leafy plant. The text '4' is overlaid prominently. # Funnel stage Consideration # Pain points The central pain point is the digestive discomfort and low energy experienced by individuals, particularly those on GLP-1 medications, due to changes in diet or medication side effects. This is signaled by: "[Female 1] holding her stomach, eyes closed, head tilted back, conveying discomfort" (00:00-00:00) and "GLP-1s can slow things down." (00:05-00:07), as well as "Less food can mean low fuel." (00:25-00:27). # Value propositions - GLP-1's NEW BESTIE - same amount of fiber as two cups of broccoli - when you're eating less, every nutrient matters - nutrient-dense and whole foods in just 20 calories - taste like strawberry fruit snacks - zero blending or powders - Just grab a pack and go - Your Daily Dose of Greens in a Gummy! # Benefits - better poops - support regular digestion - keep things moving - most nutrition per calorie - supports energy and clarity - convert food into fuel - help keep your mind sharp - a habit you'll actually keep - support your gut, energy and overall health - your GLP-1 journey feels smoother # Features - 6g of prebiotic fiber - 60 ingredients - Whole Food Vegetables - Whole Food Fruits - Vitamins & Minerals - Super Mushrooms - Antioxidants - Adaptogens - Gut Health Prebiotics - Nut Free - Dairy Free - No Artificial Colors - No Artificial Flavors - just 20 calories - sugar-free version - packed with B vitamins - zero blending or powders # Call to action Try them today! gruns.co # Social proof - None used. # Point of view - Customer 60% – The majority of the video shows various individuals (implied customers) interacting with the product, demonstrating pain points, or enjoying the benefits in their daily lives. - Brand 40% – The voiceover consistently delivers product information, features, and benefits, acting as the official voice of the brand. # Storyline - 00:00–00:00 The ad opens with a quick, attention-grabbing sequence of a woman experiencing digestive discomfort, immediately setting up a common pain point. - 00:00–00:03 The brand introduces itself and its core claim: '4 reasons why Grüns is called GLP-1's NEW BESTIE', establishing its target audience and unique selling proposition. - 00:03–00:05 Reason #1 is presented: 'Better poops', directly addressing the digestive discomfort shown earlier and linking it to a common side effect of GLP-1s. This is told from the Brand's perspective via voiceover, with visual reinforcement from a customer. - 00:05–00:12 The ad explains how GLP-1s can slow digestion and how Grüns gummies, with their 6g of prebiotic fiber, counteract this, ensuring 'regular digestion' and 'keeping things moving'. This is a functional explanation from the Brand, supported by a customer's positive reaction. - 00:12–00:15 Reason #2 is introduced: 'The most nutrition per calorie', highlighting the product's density. This is a Brand claim, visually supported by a vibrant display of fruits and vegetables. - 00:15–00:17 The ad connects this nutritional density to the GLP-1 user's need: 'when you're eating less, every nutrient matters'. This is a direct address to the customer's situation, emphasizing the product's relevance. The Brand voiceover explains, while a customer is shown eating a small meal. - 00:17–00:23 Further details about the sugar-free version's ingredients (60 nutrient-dense, whole foods) and low calorie count (20 calories) are provided, reinforcing the nutritional value. This is a Brand-led feature explanation. - 00:23–00:25 Reason #3 is presented: 'Supports ENERGY and clarity', addressing another common issue for those eating less. This is a Brand benefit claim, visually introduced by a customer enjoying an outdoor walk. - 00:25–00:34 The ad acknowledges the problem: 'Less food can mean low fuel', then immediately offers the solution: Grüns is 'packed with B vitamins' and 'adaptogens' to convert food into fuel and keep the mind sharp. This problem-solution narrative is delivered by the Brand, with visuals of a tired customer and an active customer. - 00:34–00:37 Reason #4 is introduced: 'A habit you'll actually keep', focusing on the product's ease of use and palatability. This is a Brand promise, visually demonstrated by a customer happily opening a gummy pack. - 00:37–00:42 The ad highlights the taste ('like strawberry fruit snacks') and convenience ('zero blending or powders', 'grab a pack and go'), making it an enjoyable and effortless addition to a routine. This is a Brand explanation, with visuals of the gummy and a customer on the go. - 00:42–00:45 The ad summarizes the overall benefits: 'These gummies make it easy to support your gut, energy, and overall health', directly linking back to the initial problems and solutions. This is a Brand summary, with visuals of customers feeling good. - 00:45–00:48 The ad concludes by reiterating the product's value for the target audience: 'so your GLP-1 journey feels smoother'. This is a direct emotional benefit for the customer, delivered by the Brand voiceover, with a customer happily consuming the gummy. - 00:48–00:53 A final brand message and call to action are displayed on a static screen.

# Ad summary This image ad promotes Üns Greens Gummies as a solution for bloating and constipation, humorously positioning them as "Ozempic's New Bestie." The ad features a gummy bear and the product packaging, emphasizing the gummies' benefits and pleasant taste. # Brand positioning Üns is presented as a health and wellness brand offering a tasty and convenient solution to digestive issues. The brand is positioned as a fun, approachable alternative to traditional health supplements, with a focus on gummies that are both effective and enjoyable to consume. By humorously aligning itself with the popular weight loss drug Ozempic, Üns aims to capture attention and suggest its product can help with related side effects like bloating and constipation. The brand's tone is playful and relatable, targeting consumers who seek easy, palatable ways to improve their digestive health. # Product The featured product is Üns Greens Gummies, a sugar-free gummy supplement designed to relieve bloating and constipation. The gummies are marketed as a tasty and convenient way to improve digestive health, with the ad emphasizing that "1 pack a day → More 💩." The product is presented as a palatable alternative to traditional health supplements, addressing the purchase barrier of unpleasant taste or difficult consumption. The gummies are packaged in individual packs for easy, on-the-go use, and are highlighted as being "Made in the U.S.A." # Visual style The ad has a clean, minimalist visual style with a focus on the product. The production quality appears to be studio-shot, with soft lighting and a simple background. The color palette is limited to greens and yellows, creating a cohesive and natural feel. The typography is clean and legible, and the overall design is optimized for scannability in a social media feed. # Hooks Headline: Ozempic's New Bestie # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of bloating and constipation, which can be uncomfortable and disruptive to daily life. The ad copy states, "Helps relieve bloating and constipation," directly targeting this frustration. # Value propositions - Sugar-free Greens Gummies that help relieve bloating and constipation - Tastes good, feels even better # Benefits - Helps relieve bloating - Helps relieve constipation - Tastes good, feels even better # Features - Sugar-free - Greens Gummies # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is present in the headline and the description of the product's benefits, aiming to inform and persuade the audience about the gummies' effectiveness. # Storyline - The ad opens by humorously positioning Üns Greens Gummies as "Ozempic's New Bestie," immediately grabbing attention and suggesting a solution for the side effects of the popular weight loss drug. This is told from the brand's perspective, aiming to create intrigue and relevance. - The ad then highlights the functional benefits of the gummies, stating they "Helps relieve bloating and constipation." This is presented from the brand's perspective, informing the audience about the product's key advantages. - The ad concludes by emphasizing the ease and pleasantness of consumption, stating "1 pack a day → More 💩. Tastes good, feels even better." This is told from the customer's perspective, addressing potential concerns about taste and convenience while reinforcing the positive outcomes.

# Ad summary This ad features two men in a kitchen setting, discussing the benefits of Grüns Superfoods Greens Gummies. One man is drinking a green powder drink, while the other is eating Grüns gummies. They debate whether something that tastes good can be healthy, with the gummy eater ultimately convincing the green drink consumer to try the gummies. # Brand positioning Grüns is presented as a brand that challenges the notion that healthy food must taste bad. The brand aims to occupy a space in the consumer's mind as a provider of nutritious superfoods that are also enjoyable to eat. The brand aligns with a lifestyle that values both health and convenience, pushing against the norm of unpleasant-tasting health supplements. The brand positioning is both functional (providing essential nutrients) and emotional (making healthy eating enjoyable and convenient). # Product Grüns Superfoods Greens Gummies are a dietary supplement designed to provide essential nutrients from fruits, vegetables, vitamins, and adaptogens in a convenient and tasty gummy form. The product is for individuals who want to incorporate more superfoods into their diet but dislike the taste or inconvenience of traditional green powders. The gummies are third-party tested to ensure their efficacy and safety. A key USP is that they offer real nutrition without sacrificing taste, addressing the common barrier that healthy foods often taste unpleasant. The ad shows the gummies being consumed as a quick and easy way to get daily greens, challenging the perception that healthy eating must be a chore. # Visual style The ad has a casual, UGC feel with natural lighting and simple editing. The production quality is decent, giving it a relatable and authentic vibe. The pacing is moderate, with cuts timed to the dialogue. The audio and visual elements are synced to create a conversational and engaging experience. # Hooks Spoken: 00:00–00:01 [Pleased] Mmm... fire. Text overlay: 00:00–00:01 MMM... FIRE. Visual: 00:00–00:01 Close-up shot of a man with a mustache, wearing a light green t-shirt, indoors. He is looking slightly off-camera with a pleased expression as he chews. The background shows a staircase and a glimpse of a kitchen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point that healthy foods often taste unpleasant, making it difficult for people to maintain a healthy diet. The second man says, "Powders taste like dirt, and dirt means it's working. Or maybe you just like suffering." # Value propositions - Convenient and tasty way to get daily greens - Real nutrition without sacrificing taste - Third-party tested for efficacy and safety # Benefits - Real nutrition - Doesn't make you hate your life - Good taste can be healthy # Features - Superfood gummies - Fruits - Vegetables - Vitamins - Adaptogens - Third-party tested # Call to action gruns.co # Social proof - "Yeah, it's all third-party tested, and they literally did this whole study thing to prove that the gummies actually work" – Male 1 # Point of view - Customer 100% – The entire ad is told from the perspective of two customers discussing and trying the product. # Storyline - 00:00–00:01 00:00–00:01 A man is shown eating a gummy and saying, "Mmm... fire." - 00:01–00:05 00:01–00:05 Another man, holding a green drink, questions him, "Bro, are you eating gummy bears for breakfast? What's next, ice cream for pre-workout?" - 00:05–00:10 00:05–00:10 The first man responds, "Relax, dude." The second man insists, "No, seriously. I'm here chugging down my greens like a man, and you're eating candy?" - 00:11–00:15 00:11–00:15 The first man clarifies, "No, bro. They're superfood gummies, like fruits, vegetables, vitamins, adaptogens... all that kind of stuff." - 00:16–00:18 00:16–00:18 The second man counters, "Bro, if it tastes good, it's not good for you." - 00:18–00:21 00:18–00:21 The first man dismisses this, saying, "That's powder propaganda." - 00:21–00:27 00:21–00:27 The second man argues, "Nah, man. Powders taste like dirt, and dirt means it's working. Or maybe you just like suffering." - 00:28–00:29 00:28–00:29 The second man relents, "Alright, fine. Gimme one." - 00:30–00:33 00:30–00:33 After trying a gummy, the second man exclaims, "Bro... Wait... This actually tastes like candy. Are you sure it's good for me?" - 00:34–00:40 00:34–00:40 The first man assures him, "Yeah, it's all third-party tested, and they literally did this whole study thing to prove that the gummies actually work. It's real nutrition, it just doesn't make you hate your life." - 00:41–00:44 00:41–00:44 The second man, holding a bag of Grüns, asks, "So, good taste can be healthy?" - 00:45–00:45 00:45–00:45 The first man responds, "Crazy, right?" - 00:46–00:47 00:46–00:47 The second man throws his green drink in the trash and asks, "Yeah, I'm done with the dirt. Where do I get these?" - 00:48–00:51 00:48–00:51 The first man replies, "gruns.co. You can order while you clean up your little mess."

# Ad summary This ad features a testimonial about the positive effects of grüns Superfoods + Greens Gummies on bowel movements, specifically addressing GLP-1 side effects with 6g of fiber. # Brand positioning grüns is presented as a health-focused brand offering a convenient and tasty way to improve digestive health. The brand positions itself as a solution to common digestive issues, particularly those associated with GLP-1 medications, by providing superfood-infused gummies that are sugar-free and easy to consume. The brand aims to occupy a space in the consumer's mind as a provider of functional and enjoyable health supplements, aligning with a lifestyle that prioritizes wellness and convenience. It pushes against the norms of traditional fiber supplements by offering a gummy format that is more appealing and easier to incorporate into daily routines. # Product The featured product is grüns Superfoods + Greens Gummies, designed to improve digestive health and combat the side effects of GLP-1 medications. These gummies are formulated with superfoods and 6g of fiber per serving. The gummies are sugar-free and come in a single-serving package (20g), making them a convenient and tasty way to supplement fiber intake. The product is for individuals seeking to improve their bowel movements and alleviate digestive discomfort, particularly those experiencing side effects from GLP-1 medications. The ad highlights the product's ability to provide a positive change in digestive health, making it worth trying for those seeking a convenient and effective solution. # Visual style The ad has a clean and modern visual style with a focus on the product. The use of a green color palette reinforces the brand's association with health and nature. The gummy bear and product packaging are well-lit and prominently displayed, creating a visually appealing and informative image. The overall style is polished and professional, suggesting a high-quality product. # Hooks Headline: "MY POOPS HAVE NEVER BEEN THIS GOOD." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of digestive discomfort and bowel movement issues, particularly those caused by GLP-1 medications. The quote "MY POOPS HAVE NEVER BEEN THIS GOOD." directly implies that the user previously experienced poor bowel movements. # Value propositions - Fight GLP-1 side effects with 6g of fiber # Benefits - FIGHT GLP-1 SIDE EFFECTS # Features - 6G of Fiber - Sugar Free # Call to action None used. # Social proof - "MY POOPS HAVE NEVER BEEN THIS GOOD." # Point of view - Customer: The testimonial at the top of the ad, “MY POOPS HAVE NEVER BEEN THIS GOOD,” represents the customer's point of view, sharing their positive experience with the product. - Brand: The statement “FIGHT GLP-1 SIDE EFFECTS WITH 6G OF FIBER*” and the visual presentation of the product packaging represent the brand's point of view, highlighting the product's features and benefits. # Storyline - The ad opens with a customer testimonial stating, “MY POOPS HAVE NEVER BEEN THIS GOOD.” This is intended to grab the viewer's attention with a bold and humorous claim about the product's effectiveness, told from the customer's perspective. - The ad then highlights the product's functional benefit: “FIGHT GLP-1 SIDE EFFECTS WITH 6G OF FIBER*.” This is intended to inform the viewer about the specific health benefits of the gummies, told from the brand's perspective. - The ad showcases the product itself, featuring a gummy bear and the product packaging. This is intended to visually reinforce the product's form and branding, told from the brand's perspective.