How Poppi Advertises on Meta

# Ad summary A woman shares that she is hooked on Poppi, specifically the prebiotic orange cream flavor. She states that it is healthy and contains 5 grams of sugar. She mentions that she stopped drinking soda for about 10-15 years because there was no good alternative until she found Poppi. # Brand positioning Poppi is presented as a healthy alternative to traditional soda. It contains prebiotics and is low in sugar. The brand promotes a healthy lifestyle by offering a soda alternative that doesn't compromise on taste or health benefits. The brand is positioning itself as an innovative alternative to traditional sodas, promoting a healthy lifestyle without sacrificing flavor. # Product Poppi is a prebiotic soda that serves as a healthy alternative to traditional soda. The flavor featured in the ad is orange cream. Each can contains 5 grams of sugar and is marketed as a better-for-you option. The advertisement highlights that Poppi offers a way to enjoy soda without the high sugar content and unhealthy additives found in traditional sodas, making it appealing to health-conscious consumers who still crave the taste of soda. The use occasion is unspecified. # Visual style The ad has a polished UGC feel, with the video shot in a well-lit modern kitchen. The editing is minimal, featuring static shots and smooth transitions. The production quality is high-end, giving the impression of a professional yet relatable video. The pacing is consistent with the speaker's rhythm. There are no noticeable audio-visual sync elements. # Hooks Spoken: Female 1: You guys, I am so hooked to Poppi, especially this flavor. Text overlay: @drinkpoppi #poppipartner Visual: 00:00–00:04: A woman with long brown hair, wearing a pink and red striped shirt, stands in a kitchen holding a glass with a light orange liquid and ice. She then holds up a can of orange cream Poppi soda. The background shows gray cabinets and stainless steel ovens. # Funnel stage Consideration # Pain points The ad addresses the pain point of wanting to enjoy soda but avoiding its high sugar content and unhealthy additives. # Value propositions - Healthy alternative to soda with only 5 grams of sugar. - Good alternative to soda # Benefits - Healthy alternative to soda - Good alternative to soda # Features - Prebiotic soda - Orange cream flavor - 5 grams of sugar # Call to action None used. # Social proof - "I am so hooked to Poppi" – Female 1 (Creator) - "I stopped drinking soda for about 10, 15 years just because there was never good alternatives, but ever since finding these, I'm like hooked again." – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the perspective of a woman who uses the product and is sharing her experience. # Storyline - 00:00–00:04 A woman states she is hooked on Poppi. She then holds up a can of the orange cream flavor to show the product. - 00:04–00:09 She states that the product is healthy and has 5 grams of sugar. - 00:09–00:16 She shares that she stopped drinking soda for 10-15 years because there was no good alternative. The perspective is from a customer who is addressing the audience and is relatable. The tone is casual and friendly. - 00:16–00:19 She states that since finding Poppi, she is hooked. The perspective is from the customer.

# Ad summary This ad features a creator in a kitchen setting promoting Poppi, a sparkling prebiotic soda. She holds a can, mentions a few of her favorite flavors that remind her of childhood, and notes she chooses them depending on her mood. # Brand positioning Poppi is presented as a healthy and delicious alternative to traditional sodas that also contains prebiotics. The brand is positioned as a fun, modern, and youthful lifestyle choice. It differentiates itself by offering unique and nostalgic flavors that cater to consumers seeking both health benefits and a taste of childhood memories. The brand embraces an emotional connection by linking its flavors to positive personal experiences. # Product Poppi is a sparkling prebiotic soda offered in various flavors. The creator specifically calls out three of her favorite flavors: Strawberry Lemon, Cherry Cola, and another flavor found in the can she is holding. She rotates her flavor choices depending on her mood. The unique selling proposition is the combination of nostalgic flavors with health benefits of prebiotics, offering a guilt-free and enjoyable beverage option. # Visual style The ad has a clean, polished UGC style, giving it a natural feel. It’s filmed in a bright, natural light with a static shot. The pacing is smooth with slow editing, focusing on the presenter and the product. # Hooks Spoken: 00:00–00:03: These flavors literally take me back to my childhood, especially this one. Text overlay: 00:00–00:12: @drinkpoppi #poppipartner Visual: 00:00–00:03: A woman with long brown hair, wearing a pink and red sweater stands in a kitchen, holding a can of Poppi. The can is orange with a white label. She smiles and talks to the camera. # Funnel stage Top of funnel (Awareness) # Pain points The ad does not explicitly mention a pain point. # Value propositions - Nostalgic flavors: Connects the product to positive childhood memories - Prebiotic soda: Implies health benefits in a traditionally unhealthy product category - Variety: Rotate flavors depending on mood # Benefits - Nostalgic flavors - Fits different moods # Features - Prebiotic soda - Unique flavors (Strawberry Lemon, Cherry Cola) # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is from the perspective of a creator and implied user sharing her personal experience with the product. # Storyline - 00:00–00:03 The creator introduces Poppi, holding a can and mentioning that the flavors remind her of her childhood. - 00:03–00:09 She emphasizes her enjoyment of the Strawberry Lemon and Cherry Cola flavors. This builds on the initial connection to childhood memories by highlighting specific appealing options. - 00:09–00:12 The creator states she rotates her flavors depending on her mood. This reinforces the personal connection to the product and suggests variety and flexibility.

# Ad summary A UGC-style ad featuring a woman demonstrating how to make restaurant-quality ramen at home with instant ramen, egg yolk, Japanese mayo, minced garlic, grated ginger, green onions, and the seasonings that come with the instant ramen packet. # Brand positioning Poppi sparkling prebiotic soda is featured in this ad. The brand is positioned as a beverage to drink with savory snacks and meals that also offers gut health benefits. The ad's tone is fun and casual, aligning with an adventurous lifestyle and encouraging consumers to try something new and delicious. The product is a sparkling prebiotic soda with light and refreshing flavors and is shown to be an alternative to traditional sodas. # Product Poppi is a sparkling prebiotic soda. The product is designed as a better-for-you alternative to traditional soda. The specific flavor of Poppi shown in this ad is "wild berry," which the content creator states is the perfect pairing with ramen. The can design features playful fruit shapes. The soda is implied to be healthy, hydrating, and good for the consumer’s gut. # Visual style The ad's aesthetic is clean and bright, creating a friendly tone. The editing style includes static shots with simple transitions. The production quality is high, providing a polished and seamless viewing experience. The pacing is steady and consistent, with cuts timed to the music beats and voiceover. # Hooks Spoken: Okay, let's make the viral ramen recipe together. Text overlay: @drinkpoppi #poppipartner Visual: 00:00–00:02 A woman stands in a kitchen in front of a marble countertop, smiling and gesturing with her hands. She is wearing a pink and white striped long-sleeve shirt and jewelry. In front of her is a bowl of ramen. To the left, there is a white microwave. Behind her are dark brown kitchen cabinets and a window overlooking greenery. # Funnel stage Consideration # Pain points The pain point addressed is that instant ramen can be boring and not taste as good as restaurant-quality ramen. The content creator claims the viral ramen recipe can enhance the flavor of instant ramen, making it taste like restaurant quality. # Value propositions - Poppi’s wild berry prebiotic soda is the perfect beverage to pair with instant ramen - Make instant ramen taste like restaurant-quality by using the viral ramen recipe # Benefits - Makes instant ramen taste like restaurant quality - Pairing carbonated beverages with savory snacks # Features - Wild berry flavored prebiotic soda # Call to action None used. # Point of view - Customer 100% – The content creator is the focus, reviewing the product and showcasing the recipe. # Storyline - 00:00–00:02 The content creator introduces that she is going to share how to make the viral ramen recipe. - 00:02–00:05 She claims that the viral recipe makes instant ramen taste like restaurant-quality ramen. - 00:05–00:12 The content creator transitions to the Poppi product. She reveals that she enjoys drinking something carbonated with her ramen and she presents Poppi as her drink of choice. - 00:12–00:24 She then shows how to make the viral ramen recipe, using ingredients like egg yolk, Japanese mayo, minced garlic, grated ginger, the vegetable packet, and ramen seasoning. - 00:26–00:29 After combining the ingredients, she shows the noodles being cooked according to the package instructions. - 00:29–00:36 She adds some of the water from the cooked noodles and then adds the cooked noodles to the bowl and mixes everything together. - 00:37–00:42 The content creator then tops the ramen with jammy eggs and extra green onions. - 00:42–00:50 She tries the ramen and states that it is so, so good. She claims that the egg and mayo make the broth so rich and creamy.

# Ad summary A mom in her car drinks Poppi and dances to the music. # Brand positioning Poppi is presented as a fun and delicious soda alternative with healthy ingredients. The brand aligns with a fun, care-free lifestyle, emphasizing a celebration of individuality and 'vibes.' Poppi stands out by offering gut-friendly soda, which differentiates it from traditional sodas. # Product Poppi is a prebiotic soda. In this ad, two flavors are highlighted: Grapefruit and Wild Berry. The drink is portrayed as a tasty and fun soda alternative. It comes in brightly-colored cans. The ad addresses the purchase barrier of taste by directly implying that it can be part of 'curating a vibe.' # Visual style The ad has a casual, UGC feel, with a selfie-style camera angle and natural lighting. The editing is simple with static shots. The pacing matches the upbeat music, creating an energetic vibe. # Hooks Spoken: 00:00–00:02 Poppi. Besties. Text overlay: 00:00–00:02 TEACHING MY KIDS THE ART OF CURATING A VIBE HBU / 00:00–00:01 Poppi. / 00:02-00:03 Besties. Visual: 00:00–00:01 The camera is positioned at the car's dashboard, capturing a wide shot of the car's interior and the driver's seat. The driver, a blonde woman in a fur coat, holds a light blue can of Poppi in her left hand and a purple can in her right hand, displaying them to the camera. Behind her is a young child. / 00:01–00:02 The camera remains at the dashboard level, showing the blonde woman now fastening her seatbelt. In the background, the child is visible drinking from a blue and purple can. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - This is how to curate a vibe with your prebiotic soda. # Benefits - Gut-friendly - Curating a vibe # Features - Prebiotic soda # Call to action None used. # Point of view - Customer 100% – The ad is filmed from the point of view of a customer in a casual, selfie style. # Storyline - 00:00–00:02 00:00–00:02 The woman in the car presents the Poppi drinks to the camera and expresses her joy. - 00:02–00:09 00:02–00:09 The woman is about to start her day and shares that she is going to 'shake her crazies out.' She asks the audience, 'How bout you?' as she opens the can. - 00:09–00:15 00:09–00:15 The woman takes a sip of Poppi, nods, and says, 'Let's go,' expressing that she's ready for the day. - 00:15–00:33 00:15–00:33 The woman is dancing in the car and drinking her Poppi while singing along to the music.

# Ad summary An Asian woman stands in her kitchen with a bowl of ramen and a can of Bobbi Poppi wild berry flavored prebiotic soda. She says it's the best combination and that she loves Poppi as her little sweet treat of the day. # Brand positioning Poppi is a prebiotic soda that aims to provide a healthier alternative to traditional sodas, occupying a space in the beverage market for health-conscious consumers. The brand aligns with a lifestyle of balance and wellness, promoting a sweet treat that is lower in sugar and beneficial for gut health. Poppi seems to be pushing against the norms of sugary sodas, offering a functional beverage that caters to those seeking a guilt-free indulgence. Its positioning is both functional (prebiotics, low sugar) and emotional (satisfying a sweet craving). # Product Poppi is a prebiotic soda that comes in a can. The ad specifically features the Wild Berry flavor. It is advertised as a better-for-you sweet treat alternative that contains only 5 grams of sugar and is formulated with prebiotics for gut health. The can features the word “bobbi” instead of Poppi. It caters to individuals who love ending their meals with something sweet but want to avoid high sugar content. The ad addresses the purchase barrier of health concerns associated with traditional sodas by highlighting its low sugar and prebiotic benefits. # Visual style The ad has a UGC feel with natural lighting in a home kitchen setting. The editing is static, with no cuts or transitions. The production quality is simple, appearing to be filmed on a smartphone. The pacing is consistent, with one long take throughout the ad. # Hooks Spoken: Female 1: Ramen and a Poppi, the best combination. Text overlay: @drinkpoppi #poppipartner Visual: 00:00–00:02 The camera is at eye level. A woman with long dark hair in a pink and white striped long sleeve shirt is drinking from a blue can of bobbi. In front of her is a bowl of ramen. She has various bracelets and rings on. # Funnel stage Middle of funnel (Consideration) # Pain points Viewers want a sweet treat at the end of the day, but are concerned about the high sugar content of traditional sodas. # Value propositions - The product is a low sugar sweet treat that contains prebiotics. # Benefits - Little sweet treat of the day - Love ending my meals with something sweet, so this is perfect. # Features - 5 grams of sugar - Has prebiotics - Wild Berry flavor # Call to action None used. # Social proof - "I've been loving Poppi as my little sweet treat of the day" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the point of view of a customer casually recommending the product. # Storyline - 00:00–00:02 A woman holds a can of bobbi Poppi Wild Berry soda and says that ramen and Poppi are the best combination. - 00:02–00:07 She says that she loves Poppi as her little sweet treat of the day and loves ending her meals with something sweet, so Poppi is perfect. - 00:07–00:12 She explains that Poppi only has 5 grams of sugar, and she loves that it also has prebiotics. - 00:12–00:14 She adds that the Wild Berry flavor is seriously the best. - 00:14–00:18 She shows her bowl of ramen and states that she's going to finish it, but viewers need to try this recipe because it is so good.

# Ad summary An influencer attends the "Pret a Poppi" launch event in Newcastle, showcasing the pop-up store, various Poppi flavors, and promotional activities like taste tests and photo opportunities. She expresses her preference for the Strawberry Lemon flavor and highlights the event's availability until March 14th. # Brand positioning Poppi is presented as a fun, trendy, and health-conscious soda brand that partners with iconic establishments like Pret a Manger. It aims to redefine the soda market by offering low-sugar, flavorful options with a focus on gut health. The brand aligns with a vibrant, playful lifestyle and challenges traditional soda norms through its better-for-you formulation and creative collaborations. Poppi seeks to occupy the space of a guilt-free indulgence, appealing to consumers who want a soda alternative that doesn't compromise on taste or wellness. # Product Poppi is a low-sugar soda alternative designed for health-conscious consumers. It features a variety of flavors, including Strawberry Lemon, Orange, Lemon Lime, Wild Berry, and others, each containing low sugar content. The soda is available in colorful cans with unique fruit-themed designs, emphasizing its natural and refreshing qualities. Key selling points include its delicious taste, gut health benefits, and status as a better-for-you soda option. The ad showcases Poppi's versatility and appeal, making it suitable for everyday enjoyment and special occasions. # Visual style The ad features a bright, playful aesthetic with vivid pink and yellow tones, reflecting the Poppi brand's fun and energetic identity. The editing style incorporates quick cuts and seamless transitions to maintain a fast-paced, engaging rhythm. The production quality appears to be a hybrid of UGC and polished commercial elements, giving the ad an authentic yet visually appealing feel. The pacing is consistent and upbeat, aligning with the lively atmosphere of the pop-up event. # Hooks Spoken: 00:00–00:04: If you don't know already, Poppi's finally launched in the UK at long last, and they invited me up to Newcastle for maybe the cutest activation I've ever seen in my life. Visual: 00:00–00:02: A female influencer wearing a black jacket, jeans, and a black baseball cap approaches a brightly colored pink and white "Pret a Poppi" storefront in a mall. She turns to face the camera and adjusts her hair. / 00:02–00:04: The influencer opens the glass door of the "Pret a Poppi" store and enters. Large soda can images are displayed on the windows. # Funnel stage Top of funnel (Awareness) # Pain points The desire for a soda alternative that is not full of sugar or unhealthy ingredients. The influencer expresses this by showcasing Poppi as a better-for-you soda option that does not compromise on taste. # Value propositions - Better-for-you soda option - Fun and guilt-free indulgence - Iconic brand collaborations - Health-conscious lifestyle choice # Benefits - Enjoyable soda without the guilt - Variety of flavor options - Trendy brand association - Supports digestive health # Features - Low sugar soda alternative - Available in multiple flavors - Partnership with Pret a Manger - Gut health benefits # Call to action None used. # Social proof - They invited me up to Newcastle for maybe the cutest activation I've ever seen in my life # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer or influencer visiting the Poppi pop-up store. # Storyline - 00:00–00:04 The influencer acknowledges Poppi's UK launch and her invitation to the Newcastle event. - 00:04–00:07 00:04–00:07: The influencer showcases tasting cups and sample drinks, implying the availability of Poppi flavors for sampling. This moment is presented from the influencer's perspective as a personal recommendation, reinforcing the fun and accessible nature of the tasting experience. - 00:07–00:09 00:07–00:09: The influencer samples a Poppi drink from inside the branded refrigerator. This continues the influencer's personalized experience, demonstrating the product's ready-to-drink convenience and flavor variety. - 00:09–00:12 00:09–00:12: The influencer poses with multiple Poppi cans, highlighting the variety of flavors available. This reinforces the brand's visual appeal and the consumer's choice in selecting their preferred flavors. - 00:12–00:16 00:12–00:16: The influencer interacts with a branded photo booth and showcases Poppi cans in various settings, emphasizing the fun and shareable aspects of the product and event. This visual experience comes from the influencer's viewpoint, showcasing how consumers can engage with the brand in playful ways. - 00:16–00:18 00:16–00:18: The influencer shares her preferred Poppi flavor, Strawberry Lemon, and questions if others agree. This continues the influencer's personal narrative, inviting audience interaction and creating a sense of shared opinion. - 00:18–00:25 00:18–00:25: The influencer highlights the event's duration until March 14th and mentions DJs and other fun activities, conveying the event's vibrancy and promotional elements. This shifts to a promotional tone, informing the audience about the event's details and encouraging attendance.

# Ad summary The ad showcases a performance at 'Club Poppi' by a blonde-haired singer. The performance includes music, singing, and dancing. The overall aesthetic is raw and live, capturing the energy of the event. # Brand positioning Poppi is presented as a vibrant and youthful brand that aligns with entertainment and social events, as emphasized by the performance taking place at 'Club Poppi.' The brand promotes a fun, energetic lifestyle by hosting events. By hosting musical events, Poppi goes against the norm of standard beverage marketing and pushes for an emotional connection of good times with music. # Product The product featured is Poppi prebiotic soda, implied as a refreshing beverage, seen in cans and sipped at the event. The cans are pastel-colored and display the brand’s name. The ad creates a fun association for the product to make the product attractive to a youthful demographic. The product is portrayed as a drink to have at a concert. # Visual style The ad has a raw, unfiltered aesthetic, mirroring typical UGC. The editing style features quick cuts, creating a sense of energy and immediacy. Production quality gives off a hybrid feel, blending elements of a polished commercial with the authenticity of user-generated content. The pacing is upbeat, syncing with the music to enhance the viewing experience. # Hooks Spoken: 00:00–00:03 Performer 1: turn around, we're on the other side. Visual: 00:00–00:01 The venue is dimly lit with red lighting. In the foreground, there's a person wearing a hoodie and shorts and boots, singing into a microphone. Behind them, there's a person playing a guitar, and behind them are flat-screen TVs that are displaying bubbly liquid animations. Above them is the 'Club Poppi' sign. / 00:01–00:02 The venue is dimly lit with red lighting. In the foreground, there's a person wearing a hoodie and shorts and boots, singing into a microphone. Behind them, there's a person playing a guitar, and behind them are flat-screen TVs that are displaying bubbly liquid animations. Above them is the 'Club Poppi' sign. / 00:02–00:03 The venue is dimly lit with red lighting. In the foreground, there's a person wearing a hoodie and shorts and boots, singing into a microphone. Behind them, there's a person playing a guitar, and behind them are flat-screen TVs that are displaying bubbly liquid animations. Above them is the 'Club Poppi' sign. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the POV of a live audience member. # Storyline - 00:00–00:11 00:00–00:11 The video opens with a person on stage, singing into a microphone, at a venue called “Club Poppi.” The brand and product are being promoted by showing a musical performance. - 00:11–00:23 00:11–00:23 The video cuts to a performer on stage, with a crowd behind them, at “Club Poppi.” The brand and product are being promoted by showing a musical performance. - 00:23–00:35 00:23–00:35 The camera zooms in and out on the performer singing on stage. The brand and product are being promoted by showing a musical performance.

# Ad summary The ad is a UGC-style video promoting Poppi soda's launch in the UK. It features a creator getting ready for a night out at 'Club Poppi' while showcasing the soda as part of her routine. The video transitions to scenes from the launch party, showing people enjoying the product and event. # Brand positioning Poppi is presented as a modern, health-conscious soda brand that fits seamlessly into a fun, social lifestyle. The brand's positioning is youthful and aligned with trend-driven culture. It is clearly meant as a better-for-you alternative to traditional sodas. Poppi aims to occupy a space in the consumer's mind as a fun, flavorful drink option that doesn't compromise health. The brand's tone is playful and energetic, aligning with a vibrant, social lifestyle. Poppi seemingly pushes against the norms of traditional sugary sodas by focusing on gut health benefits and a modern aesthetic, appealing to a demographic that values both health and social experiences. The brand positioning is functional, emphasizing health benefits, but also emotional, promoting fun and social connectivity. # Product Poppi is a prebiotic soda designed to improve gut health. The drink is available in various flavors, including Raspberry Rose and Lime Ginger. It is targeted towards health-conscious individuals who seek a better-for-you soda alternative. The ad showcases the soda as a flavorful, guilt-free option suitable for social occasions. It includes details about the launch of Poppi in the UK. The ad positions Poppi as a must-try drink for those looking to enjoy a soda without compromising their health goals. The ad addresses the purchase barrier of unhealthy traditional sodas by offering a healthier, prebiotic alternative that still tastes good. # Visual style The ad has a polished UGC feel with vibrant scenes from a live event. The editing style combines quick cuts of the club event with smoother transitions in the 'get ready' segment. The production quality is high, giving it a professional but still authentic feel. The visual motifs include bright colors and recurring shots of people enjoying the Poppi sodas. The pacing is upbeat and energetic, matching the music's tempo. The audio-visual sync is very noticeable, with cuts and product actions timed to the music beats. # Hooks Spoken: Female 1: 00:00–00:02 I've been waiting for this moment to arrive and it's finally here. Visual: 00:00–00:02: A young, light-skinned woman with blonde hair is centered in the frame, speaking directly to the camera in a bathroom with marble walls. She is wearing a bathing suit top with a red flower pattern. The lighting is bright and even. She looks excited. As she mentions that it is finally here, she reveals a pink Poppi Raspberry Rose soda can. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of wanting to enjoy soda without the unhealthy consequences associated with traditional sugary drinks. # Value propositions - A delicious and healthy soda option for social occasions - Better for you Soda # Benefits - Better gut health - Flavorful and guilt-free alternative to traditional sodas # Features - Prebiotic soda - Raspberry Rose flavor - Lime Ginger flavor # Call to action None used. # Point of view - Customer 100% – The entire ad is framed from the perspective of a creator getting ready and enjoying the product at the launch event. # Storyline - 00:00–00:02 The creator expresses excitement about Poppi's arrival. - 00:02–00:05 The creator introduces her intent to 'get ready' to attend Club Poppi in the UK and states it is finally here. - 00:05–00:12 She applies blush to match the raspberry rose Poppi flavor she is holding. She realizes that the blush matched a little too well. - 00:12–00:13 The creator declares she's all glammed up, so she has to get dressed. - 00:13–00:17 She shows a few of her outfit options for the night. - 00:17–00:20 The video cuts to the creator now at 'Club Poppi,' with a lime green Poppi, walking through the event. - 00:20–00:21 The video shows a waiter bringing a tray of Poppi sodas. - 00:21–00:24 The video cuts back to the creator taking a video in front of Poppi promotional material. - 00:24–00:27 The video shows a tray with lime green Poppi Sodas, then the creator sipping on a can. - 00:27–00:32 The video shows a DJ at 'Club Poppi,' as well as people holding sodas and dancing. - 00:32–00:34 The video shows the creator getting into a car and the event coming to an end.

# Ad summary This ad promotes Poppi soda, specifically its availability at Pret A Manger locations in the UK, by highlighting a limited-time promotional event featuring free tastings, DJ, and photobooth. The ad features a creator standing in front of and within Pret locations in Edinburgh and Manchester, showcasing Poppi's various flavors. # Brand positioning Poppi is presented as a modern, better-for-you soda alternative that offers a fun and flavorful experience. The brand directly challenges the norms of traditional sodas, positioning itself as "Soda's back, but better" by promoting low sugar content and additional health benefits. Poppi seems to align with a lifestyle that values enjoyment and well-being, particularly by offering a range of flavors, including strawberry lemon and wild berry, to suit different tastes. # Product Poppi is a low-sugar soda alternative that comes in various flavors, including Strawberry Lemon and Wild Berry. It is targeted toward people looking for a healthier soda option that does not compromise on taste. Its USP lies in its low sugar content and the health benefits it offers compared to regular sodas. The ad highlights Poppi's availability at Pret A Manger locations as the "perfect accompaniment for your Pret meal." # Visual style The ad has a casual, UGC feel, using handheld camera work and natural lighting. Quick cuts and simple transitions are used to maintain a fast pace. The color palette is bright and cheerful, reflecting the brand's image and the soda flavors. The production quality aligns with typical social media content, aiming for an authentic and approachable tone. # Hooks Spoken: If you're a lover of a fun little drink, have I got the thing for you? Text overlay: if you're / have I Visual: 00:00–00:03: The shot is filmed with a handheld camera, showing a young woman (presumably the creator) walking on a sidewalk. She wears a colorful cardigan, jeans, and sunglasses. Behind her is a wide street and a large, grey stone building with a domed roof under a clear sky. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that consumers are looking for healthier soda alternatives but may be hesitant to compromise on taste and enjoyment. # Value propositions - Poppi offers a guilt-free soda experience by providing a low-sugar option that doesn't compromise on taste. - Poppi is presented as the perfect accompaniment to your Pret meal, enhancing the overall dining experience. # Benefits - Healthier soda option - Flavorful and fun drinking experience # Features - Low-sugar soda alternative - Available in various flavors (Strawberry Lemon, Wild Berry, etc.) # Call to action Let me know what your favourite flavour is below. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing their experience with the product. # Storyline - 00:00–00:03 The ad opens with a creator outdoors introducing the ad. - 00:04–00:11 The ad highlights the launch of Poppi soda in Pret A Manger locations in the UK, specifically Edinburgh and Manchester. - 00:11–00:19 The ad describes the Poppi x Pret promotional event. - 00:19–00:30 The creator encourages viewers to sample the soda flavors and share their favorites.

# Ad summary This ad promotes Poppi prebiotic soda by displaying a shopping cart full of the drink at Costco. # Brand positioning Poppi is presented as a modern, better-for-you take on traditional soda. Positioned as "soda's back, but better," Poppi promotes health-conscious enjoyment. The brand aligns with a lifestyle that values both flavor and wellness, pushing against the norms of sugary, unhealthy sodas. With colorful packaging and a playful tone, Poppi aims to occupy a fun, guilt-free space in the beverage market, combining functional benefits with emotional appeal. # Product Poppi is a prebiotic soda that aims to provide a healthier alternative to traditional sodas. The product is designed for health-conscious consumers who still want to enjoy the experience of drinking soda. It is available in a variety of flavors. The ad highlights that it is available in 18-packs at Costco. The packaging is bright and colorful, with cans featuring unique designs that correspond to each flavor. # Visual style The ad has a bright, poppy (no pun intended) aesthetic with its use of bold colors and clear shots. The video has a UGC feel due to the handheld camera and simple transitions. The editing rhythm is moderate, with cuts happening every few seconds, which keeps the pacing lively. The cuts seem loosely synced with the background music. # Hooks Visual: 00:00–00:03 A close-up shot inside a metal shopping cart, filled with colorful Poppi boxes. The camera is low, looking up at the boxes, with some boxes tilted at various angles. The background shows shelves stacked high with more Poppi boxes, creating a sense of abundance. The lighting is bright, typical of a retail environment. The Poppi boxes are various colors, including blue, yellow, orange, pink, and green. The focus is on the variety and quantity of the product. # Funnel stage Awareness # Pain points Consumers want a healthier alternative to traditional soda without sacrificing taste. # Value propositions - Better-for-you soda that tastes great - Conveniently available in bulk at Costco # Benefits - Healthier alternative to traditional soda # Features - Prebiotic soda - Available in 18-packs at Costco # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – This ad is shot from the perspective of a consumer shopping in a big box store. # Storyline - 00:00–00:03 00:00–00:03 A shopping cart is shown full of brightly colored Poppi boxes. This shows the variety and availability of the product. - 00:03–00:07 00:03–00:07 A shot of the product display at Costco provides context, showing the product's presence in a major retailer and the price point, building credibility and showing value. - 00:07–00:17 00:07–00:17 The camera zooms into the Poppi boxes, and someone puts a Poppi box in the cart. This shows the shopper’s decision to purchase the product, reinforcing the idea of the product being a must-have item.

# Ad summary This ad shows the Poppi brand's recent launch in Starbucks stores, as Starbucks employees are celebrating with Poppi cans and decorations. # Brand positioning Poppi is presented as a bubbly, fun, and health-conscious alternative to traditional soda. The brand is brightly colored and trendy, aligning with an upbeat lifestyle. This is emphasized through the use of bold colors and youthful models. Poppi aims to occupy a space in the consumer's mind as the go-to choice for those seeking a guilt-free soda that still tastes great. It goes against the category norms of sugary, unhealthy sodas by promoting its health benefits. # Product Poppi is a prebiotic soda that comes in a variety of flavors. The product is for health-conscious consumers who want a soda alternative without compromising on taste. The ad features Poppi cans in various flavors, all brightly colored with distinct designs. The flavors shown are Strawberry Lemon, Grape, and Watermelon. Poppi is presented as a healthier soda option that does not sacrifice flavor. # Visual style The ad has a bright and cheerful aesthetic, reflecting the celebratory tone of the Poppi launch at Starbucks. The editing style includes quick cuts to maintain a fast pace and keep viewers engaged. The production quality leans towards a polished commercial feel, blending brand imagery with UGC-style shots, appealing to a younger audience. The visual motifs include recurring shots of Poppi cans, Starbucks stores, and Poppi-themed balloons. The pacing is consistent, with frequent cuts synchronized to the upbeat music. # Hooks Text overlay: pov poppi launches at Starbucks during your bday month 🥳🎂 (Caption) Visual: 00:00–00:01 Two women, one with long dark hair and the other with long brown hair, stand behind a Starbucks counter. Both are wearing green Starbucks aprons and holding Poppi cans and Poppi-themed balloons. Various Poppi cans are arranged on the counter. The background features a Starbucks menu board and coffee equipment. The setting is brightly lit, creating a welcoming and celebratory atmosphere. # Funnel stage Top of funnel (Awareness) # Pain points Consumers may want a soda alternative without compromising on taste and health. # Value propositions - Health-conscious consumers can enjoy a soda alternative without sacrificing taste. # Benefits - Health-conscious soda alternative - Great taste # Features - Prebiotic soda - Flavors: Strawberry Lemon, Grape, and Watermelon. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand's POV is communicated through the celebratory launch of their product in Starbucks locations. # Storyline - 00:00–00:02 Two Starbucks employees stand behind a counter, holding Poppi cans and balloons, celebrating the launch of Poppi at Starbucks. This introduces the partnership between Poppi and Starbucks, highlighting the excitement around the product's availability in a popular coffee chain. - 00:02–00:03 The camera shows Poppi-themed balloons outside a Starbucks store, reinforcing the launch event and brand presence. The balloons help to create a festive and celebratory atmosphere, drawing attention to the collaboration. - 00:03–00:04 A Starbucks door is decorated with a Poppi balloon, emphasizing the integration of Poppi into the Starbucks environment. This visual cue signals to customers that Poppi is now available inside. - 00:04–00:05 A table inside Starbucks is arranged with Poppi cans, Starbucks drinks, and treats, showcasing the products together. This scene highlights the pairing of Poppi with Starbucks' existing offerings, suggesting a new way to enjoy both brands. - 00:05–00:07 Three women stand outside a Starbucks, holding Poppi cans and balloons, celebrating the launch. This amplifies the celebratory vibe and reinforces the message of Poppi's availability at Starbucks. - 00:07–00:08 A person holds a carrier with Poppi cans and Starbucks drinks, walking outside. This showcases the ease of purchasing both brands together, suggesting a convenient and trendy experience. - 00:08–00:09 The person sets the carrier down and picks up a Poppi can, emphasizing the flavors available. This moment focuses on the individual product experience and highlights the variety of Poppi flavors. - 00:09–00:10 A shot of Poppi-themed balloons inside Starbucks, further emphasizing the launch event and brand integration. The abundance of balloons creates a visually appealing and celebratory atmosphere. - 00:10–00:11 A table is arranged with a Starbucks drink and a Poppi can, along with various lifestyle items like a phone and laptop. This scene suggests how Poppi fits into a modern, on-the-go lifestyle. - 00:11–00:13 A woman carries a carrier of Poppi cans and Starbucks drinks, walking outside. This reinforces the message of convenience and the pairing of both brands in a celebratory context. - 00:13–00:15 A close-up of a Poppi can with a birthday candle, emphasizing the celebratory theme. This visual connects Poppi with special occasions and birthdays, adding a playful touch.

# Ad summary This ad showcases different flavors of Poppi soda and the "vibes" they match, using user-generated content. Each flavor is paired with a specific aesthetic and activities associated with it, presented within a phone frame. # Brand positioning Poppi is presented as a modern, better-for-you soda brand that focuses on gut health and flavor variety. The brand aims to occupy a space in the consumer's mind as a healthy and stylish alternative to traditional sodas. Poppi aligns with a lifestyle that values both wellness and aesthetic appeal. It pushes against norms of unhealthy sodas by offering low-sugar options with added health benefits. The brand positioning is both functional (gut health, low sugar) and emotional (matching flavors to personal vibes and styles). # Product Poppi is a prebiotic soda designed for anyone looking for a healthier alternative to traditional sodas. It contains low sugar and is formulated to improve gut health. The ad showcases multiple flavors, including Raspberry Rose, Strawberry Lemon, Orange, Lemon Lime, and Wild Berry, each with a distinct visual theme. The soda is portrayed as a lifestyle product that aligns with individual tastes and activities, emphasizing a fun and health-conscious approach. The ad seems to address the purchase barrier of sodas being unhealthy by offering a better-for-you alternative with added prebiotic benefits. # Visual style The ad features a UGC-style aesthetic, giving it a casual and relatable feel. The editing is quick, with static shots and simple transitions to maintain a fast pace. The production quality is a hybrid, blending polished product shots with user-generated content. The visual motif includes framing each scene within a phone screen, emphasizing the digital and social nature of the content. The pacing is moderate, at around 40-50 cuts per minute, which helps keep the ad engaging. The music is timed well with the transitions and visuals, creating a cohesive and dynamic feel. # Hooks Spoken: 00:00–00:03 Which poppi flavour matches your vibe? Text overlay: 00:00–00:03 Which poppi flavour matches your vibe? / 00:00–00:03 Raspberry Rose Visual: 00:00–00:03 A can of Raspberry Rose Poppi sits on a beige surface, next to a can in its box, and a small, black, square electronic. In the center of the frame is the same can, but it is inside a visual effect that makes it look like a phone screen. The effect shows a woman of Asian descent dancing in a light pink workout set. The camera is static. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the common frustration that sodas are generally unhealthy, suggesting that traditional soda is bad for you. # Value propositions - Better-for-you soda that improves gut health - Flavor variety to match personal style # Benefits - Healthier alternative to traditional sodas - Good for your gut # Features - Low sugar - Prebiotic soda # Call to action None used. # Point of view - Customer 100% – The ad is presented through user-generated content, showcasing different people enjoying the product in various settings. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a question prompting viewers to consider which Poppi flavor matches their vibe. The Raspberry Rose flavor is shown, accompanied by a woman dancing in a pink outfit. The message suggests a connection between the flavor and a lively, energetic persona, intended to intrigue viewers. The tone is playful and engaging, inviting the audience to reflect on their own preferences. The brand is presenting itself as a fun, personality-driven choice. - 00:03–00:07 00:03–00:07 Next, the Strawberry Lemon flavor is highlighted, featuring a woman reading a book and then petting a dog on a bench. This suggests that this flavor matches a relaxed, intellectual, and caring vibe. The shift in scene and activity implies that Poppi has a flavor for every mood. The message continues the narrative of matching flavors to personal vibes, expanding the range of possible associations to incorporate a more laid-back style. - 00:07–00:11 00:07–00:11 The ad switches to the Orange flavor, showing a woman pulling a can out of her orange purse and enjoying it while seated on a bench and checking her phone. This pairing conveys a sophisticated, fashion-conscious persona, suggesting that the flavor is suited for those who enjoy style and staying connected. The continuation of the theme ties the product to diverse personal styles. - 00:11–00:15 00:11–00:15 The Lemon Lime flavor is featured, showing a woman on a phone call by the city, taking the Poppi can out of her green bag. This gives off the vibe of a vibrant, busy woman, suggesting this flavor aligns with someone who is active and outgoing. The visual portrays someone on the go in an urban setting, reinforcing the idea of an active lifestyle choice. - 00:15–00:19 00:15–00:19 Finally, the Wild Berry flavor is presented. A woman takes a sip, poses, and walks off. This flavor gives off the vibe of a fashionable and classy woman. This closes the loop on the ad's premise of matching flavors to diverse lifestyles and personalities. - 00:18–00:19 00:18–00:19 The screen displays "Soda’s back, but better" to suggest Poppi is a healthier option.

# Ad summary A woman sits in her car and cracks open a can of Poppi Raspberry Rose soda. She shares that this is her little luxury of the day, and she looks forward to these moments by herself. She takes a sip and says it is delicious, with a luxurious touch. # Brand positioning Poppi presents itself as a better-for-you soda alternative, offering a guilt-free treat for health-conscious consumers. The brand aligns with a lifestyle that values small moments of indulgence amidst the demands of daily life. It pushes against the norms of traditional sugary sodas by offering a low-sugar option with added health benefits, promoting a functional yet emotionally satisfying choice. The brand positioning is both functional (low sugar) and emotional (a moment of luxury). # Product Poppi Raspberry Rose is a low-sugar soda alternative with only 5 grams of sugar per 355ml can. It is designed for individuals who want a refreshing treat without the guilt of traditional high-sugar sodas. The soda combines the flavors of raspberry and rose, providing a unique and luxurious taste experience. The Raspberry Rose flavor aims to add a touch of luxury to everyday moments, offering a guilt-free indulgence. The ad addresses the purchase barrier of high sugar content in sodas by highlighting its low sugar level. # Visual style The ad has a polished, commercial feel due to the clean visuals, steady camera work, and clear audio. The editing style consists of static shots with smooth transitions. The production quality suggests a hybrid approach, combining UGC elements with a commercial aesthetic to appeal to a casual audience. The pacing is consistent throughout the ad, with static shots and deliberate movements. # Hooks Spoken: 00:02–00:09 Female 1: My little luxury of the day, my little treat, my little something for myself. I am in school pickup and I'm just taking a moment in my car to myself to enjoy my Poppi. Text overlay: 00:02–00:09 MOM OF 3 / 00:02–00:09 LUXURY OF THE DAY Visual: 00:00–00:02 Inside of a car, a woman's hands hold a can of Poppi Raspberry Rose. She opens the can. / 00:02–00:09 Inside of a car, a woman with blonde hair wearing black sunglasses and a gray sweater holds a can of Poppi Raspberry Rose. She points at the can and speaks. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that moms have very little time to themselves and that they struggle to find small luxuries in their day. # Value propositions - Poppi is about those little moments that you have to yourself as a mom. - I'm gonna sit in my car and savor this until I go get my kids. # Benefits - Luxurious taste - Adds a luxurious touch # Features - 5 grams of sugar per 355ml can # Call to action None used. # Social proof - “My little luxury of the day, my little treat, my little something for myself.” – Female 1 (Customer) - “This one of my favorite flavors, it's the Raspberry Rose.” – Female 1 (Customer) # Point of view - Customer 100% – The ad is communicated from the perspective of a woman enjoying the product in her car. # Storyline - 00:00–00:02 A woman in her car cracks open a can of Poppi soda. - 00:02–00:09 00:02–00:09 The woman states that this is her little luxury of the day, something for herself before school pickup. - 00:09–00:11 00:09-00:11 She takes a drink of the soda. - 00:11–00:15 00:11–00:15 The woman explains that Poppi is about taking little moments for yourself as a mom. - 00:15–00:18 00:15–00:18 She explains that she looks forward to these moments and that it is a nice little delight. - 00:18–00:24 00:18–00:24 The woman shares that the Raspberry Rose is one of her favorite flavors, delicious, and the rose adds a luxurious touch. - 00:24–00:29 00:24–00:29 She shares that there are only 5 grams of sugar, and she will savor it before getting her kids. - 00:29–00:31 00:29–00:31 She drinks the soda.

# Ad summary This ad promotes Poppi's Shirley Temple flavor. The ad showcases a can of Poppi next to a glass filled with star-shaped ice cubes and the beverage, with the text overlay indicating the person thinks it's perfection. # Brand positioning Poppi is presented as a better-for-you soda alternative, delivering a guilt-free indulgence with a focus on health benefits (implied as a 'prebiotic soda' in the advertisement). The brand aims to occupy the space of a fun, flavorful, and health-conscious beverage choice that aligns with a lifestyle that doesn't want to compromise on taste or wellness. The brand is positioning itself against traditional sodas that are high in sugar. By using natural flavors, a low-sugar formula, and a modern aesthetic, the brand seems to promote the enjoyment of a classic soda experience without the health drawbacks. # Product The advertised product is Poppi Prebiotic Soda in the Shirley Temple flavor. It is presented as a healthier soda alternative with only 5g of sugar (on-package label text). It is for people who enjoy the taste of classic soda flavors but are looking for a better-for-you option. The ad emphasizes the taste and color as indicators of perfection, suggesting it replicates the sensory experience of a traditional Shirley Temple while providing prebiotic benefits. The ad addresses purchase barriers by showcasing it as a guilt-free option that doesn't compromise on taste, making it appealing for everyday enjoyment. # Visual style The ad has a casual and inviting visual style, resembling a user-generated Instagram Story post. The production quality is relatively simple, giving it an authentic and approachable feel. The color palette is soft and dominated by pink tones, which aligns with the brand's visual identity and the Shirley Temple flavor. There are no complex image treatments or filters, maintaining a natural look. The typography is simple, with a clear sans-serif font used for the brand name and product information. The visual style of the ad appears to mimic a platform-native format to feel as organic as possible in a feed. # Hooks Headline: the color. the taste. perfection # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of wanting to enjoy a classic soda flavor (Shirley Temple) without the high sugar content and unhealthy aspects of traditional sodas. This is highlighted by showcasing a low-sugar version of the beverage. The ad implies that the consumer is looking to reduce their sugar intake without sacrificing the enjoyment of their favorite drinks. # Value propositions - Low sugar, better for you version of Shirley Temple soda. # Benefits - Taste - Perfect color # Features - Prebiotic Soda - 5g Sugar (on-package label text) # Call to action None used. # Social proof - @drinkpoppi - #poppipartner # Point of view - Brand: The ad displays a can of Poppi Shirley Temple next to a glass filled with star-shaped ice cubes, showcasing the product in an appealing way. - Customer: The text overlay expresses the customer's perspective in the ad, with text that states "the color. the taste. perfection" and "NO NOTES 10/10". # Storyline - The image presents a can of Poppi Shirley Temple soda next to a glass full of the beverage with star-shaped ice cubes, aiming to showcase the product in an appealing way. The brand tells the story by presenting the product as visually perfect and delicious. - The text overlay reinforces the beverage's appeal with the statement that "the color. the taste. perfection", suggesting the customer's reaction to the product and its qualities. The brand aims to associate the product with the idea of perfection to entice the target audience. - The copy continues with "NO NOTES 10/10", presenting the product as flawless and highly rated. The brand uses this text overlay to convey that Poppi Shirley Temple is a superior and exceptional choice. - The social media handles @drinkpoppi and #poppipartner are included to drive engagement and provide context. The brand uses these text overlays to provide an easy way for people to connect with the brand on social media and to indicate a brand partnership.

# Ad summary This ad features a creator taking viewers along on a shopping trip to Target to stock up on her favorite Poppi prebiotic soda flavors for a spring break trip. She emphasizes the variety of flavors, the low sugar content, and the mini can version. # Brand positioning Poppi is presented as a better-for-you soda alternative with low sugar and added prebiotics, while still maintaining the satisfying flavors of traditional soda. The brand aims to occupy a space in the consumer's mind as a healthy and delicious choice. It promotes a fun, health-conscious lifestyle and pushes against the norms of sugar-laden sodas by offering functional benefits. The brand positioning is both functional, with its low sugar and prebiotic content, and emotional, associating the drink with good taste and fun social occasions. # Product Poppi is a prebiotic soda that comes in a variety of flavors. The ad highlights several flavors, including Cherry Cola, Lemon Lime, Orange, Grape, and Ginger Lime. The soda contains only 5 grams of sugar per can and includes prebiotics, promoting gut health. It is for anyone who enjoys soda but wants a healthier alternative. The USPs highlighted are the low sugar content, prebiotic benefits, and the variety of flavors. The ad shows Poppi being used as a refreshing drink for a spring break road trip. The mini cans are a great option for those who only want a small soda. The creator states that the flavor is better than regular soda. # Visual style The ad has a casual, UGC feel with natural lighting, hand-held camera work, and quick cuts, reflecting the ad's intent for this to come across as created by a typical social media user and Poppi customer. The editing style includes quick cuts to keep a fast pace, averaging approximately 15-20 cuts per minute. The audio-visual sync is consistent, with music and voiceover aligning with the visuals. # Hooks Spoken: Female 1: We're driving to the Keys this weekend, and I'm in charge of the car cooler. Text overlay: come with me to stock up my poppi favorites before spring break ✨🌴 Visual: 00:00–00:02: A woman with long brown hair, wearing a white t-shirt and a pink backpack, stands in a sunny parking lot outside of a Target store. She is holding the camera at arm's length in selfie style, facing herself. The background shows cars parked and the red Target building in the distance. # Funnel stage Consideration # Pain points The pain point is the desire for a soda alternative that is still enjoyable but healthier than traditional sodas, which are often high in sugar and lack beneficial ingredients. # Value propositions - Healthier soda alternative with low sugar and prebiotics. - Wide range of flavors to satisfy different preferences. - Convenient mini cans for smaller servings. - Achieve the title of "everyone's favorite" by bringing everyone's favorite flavor. # Benefits - Healthier alternative to regular soda - Enjoyable flavors without the high sugar content - Supports gut health with prebiotics - Perfect size for a single serving with mini cans # Features - Prebiotic soda - Low sugar - Variety of flavors: Cherry Cola, Lemon Lime, Orange, Grape, and Ginger Lime - Mini cans available # Call to action Make sure you run to Target and stock up on all of your Poppi essentials before spring break. # Point of view - Customer 100% – The entire video is from the perspective of a creator who is also a customer of the brand, sharing her personal experience. # Storyline - 00:00–00:04 The video opens with the creator announcing she is going to Target to stock up on Poppi before a spring break trip. - 00:04–00:10 The creator walks into Target and explains that she is there for one thing only: Poppi soda. - 00:10–00:27 The creator shows the fully stocked Poppi section and begins selecting different flavors, including Cherry Cola, Lemon Lime, and Orange, emphasizing her goal to have a variety for everyone on the trip. - 00:27–00:43 She grabs Grape and Ginger Lime flavors, noting that they have a mini can variety, perfect for a single serving. - 00:43–00:50 The creator concludes the video by walking through the store with her cart, explaining how stocking up on Poppi secures her the title of everyone's favorite person on the trip, and encourages the viewer to stock up on their Poppi essentials before spring break.

# Ad summary A woman is in her car saying she's low on drinks and goes to Costco to stock up on Poppi. She shows the different flavors for sale and says you won't find a better price. She gets two 18-packs. She drives away and is happy with her haul. She takes a sip of a can in the car and says it's a fun drink that is good for you, with only 5 grams of sugar. # Brand positioning Poppi is presented as a fun and health-conscious alternative to traditional sodas. The brand focuses on enjoyment and health benefits, positioning itself as a guilt-free treat. Poppi aims to occupy the space of a flavorful and better-for-you soda alternative that doesn't compromise on taste or fun. It aligns with a lifestyle that values both indulgence and wellness. The brand pushes against the norms of overly sugary sodas by offering a low-sugar, gut-friendly option. The brand positioning is both functional (low sugar, probiotic benefits) and emotional (fun, guilt-free) # Product Poppi is a soda alternative with only 5 grams of sugar, making it a fun and better-for-you drink. It's implied this product is for health-conscious individuals who still enjoy soda. The ad features variety packs with multiple flavor options. The two packs are Juicy Faves with Strawberry Lemon, Orange, and Raspberry Rose flavors, and Everyday Icons with Wild Berry, Orange, and Cherry Limeade flavors. Poppi is a gut-friendly soda, addressing the purchase barrier of traditional sodas being unhealthy. It is presented as a soda that you can feel good about drinking. # Visual style The ad has a polished UGC feel. There are quick cuts, and smooth transitions. The pacing is consistent and upbeat. The visuals sync with the voiceover, highlighting the product and reinforcing key points. # Hooks Spoken: I'm dangerously low on my drink stash at home. Text overlay: come to Costco with me / DRINK RESTOCKS + SALE Visual: 00:00–00:04 The interior of a car with a woman sitting in the driver's seat, speaking to the camera. The car has a sunroof with raindrops on it. A title overlay in black with a white outline reads, "come to Costco with me DRINK RESTOCKS + SALE." The woman is wearing a light pink sweater and has long, dark hair and gold hoop earrings. She gestures with her hands as she talks. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the desire for a healthier alternative to traditional soda, highlighting that Poppi is a "fun drink that's good for you." # Value propositions - Fun drink that's good for you # Benefits - Fun drink - Good for you # Features - Low sugar (5g) - Gut-friendly soda alternative - Variety packs with multiple flavor options # Call to action You have to go to Costco this week and stock up on Poppi. # Social proof - "I'm dangerously low on my drink stash at home." – Female 1 - "Raspberry Rose is definitely my favorite" – Female 1 - "I think my favorite in this pack is Cherry Limeade." – Female 1 - "I've never seen a sale like that for Poppi before" – Female 1 - "I can get a fun drink that's good for me, only five grams of sugar and it tastes good, what more could you ask for, seriously?" – Female 1 # Point of view - Customer 100% – All content is delivered by a woman from her perspective and showcases her shopping experience and personal endorsement of the product. # Storyline - 00:00–00:04 The creator states that she is dangerously low on her drink stash, so she's going to Costco to restock. - 00:04–00:11 She is pretty sure that Poppi is on sale at Costco, so she is going to get some. - 00:11–00:13 She will check out the Poppi, and she'll also check out the books. - 00:13–00:19 She pulls into Costco and remarks that she forgot to check the weather because it's snowing. - 00:19–00:23 The creator enters Costco and wonders if she should start with flowers. - 00:23–00:31 The creator finds the Poppi display and is excited about the price. She says you won't find a better price than this and that it's over $5 off. - 00:31–00:40 She shows the two different variety packs. She says Raspberry Rose is her favorite, but she loves the Wild Berry pack as well. She thinks her favorite in that pack is Cherry Limeade. - 00:40–00:43 She puts one of each variety pack into her shopping cart. - 00:43–00:46 The creator wonders if she should get more. Then, she wonders where the books are. - 00:46–00:53 She asks an employee about where the books are, and the employee says they don't have them anymore. The creator seems sad. - 00:53–00:57 She checks out at the register and then shows that it's still snowing when she leaves the store. - 00:57–01:06 The creator opens one of the variety packs in her car and says it comes out to a dollar a can, which is an unbelievable price. She's never seen a sale like that for Poppi before. - 01:06–01:16 The creator is going to sneak one for the road, and she says if you're not on the Poppi train, she doesn't know what there is not to love. If she can get a fun drink that's good for her with only 5 grams of sugar, what more could she ask for? - 01:16–01:19 The creator says you have to go to Costco this week and stock up on Poppi.

# Ad summary This UGC-style ad features a creator who shares how she's taking Poppi to 'Club Poppi' with her. She explains Poppi is launching in the UK, meaning she can now enjoy it in both New York and London. # Brand positioning Poppi is presented as a better-for-you soda alternative, with a focus on delicious flavors and a fun, youthful image. The brand aims to occupy a space in the consumer's mind as a guilt-free indulgence, perfect for socializing and enjoying life's moments. It positions itself as a modern, playful alternative to traditional sodas. The ad features different flavors, such as Raspberry Rose and Watermelon, but maintains a single brand identity through its vibrant packaging and association with a 'club' theme. # Product Poppi is a prebiotic soda that comes in various flavors, including Raspberry Rose and Watermelon. The ad highlights it as a tasty alternative to traditional soda. It is marketed for social occasions, as the creator is 'taking Poppi to Club Poppi'. # Visual style The ad has a polished UGC feel, combining selfie-style shots with event footage. It has a quick editing style. The camera is typically static but occasionally zooms in and out. # Hooks Spoken: There are two things I need for a good night out. Visual: 00:00–00:01: The camera is directed at a pair of tan-skinned hands with long, light pink nails as they shake a pink can of Poppi. The background is a blurry, light gray. / 00:01–00:03: A dark-skinned woman with long, wavy black hair and natural glam makeup stands in front of a white shelf as she wears a white robe and holds a pink can of Poppi. # Funnel stage Awareness # Pain points The ad addresses the frustration of not being able to have access to the same products when traveling between different countries, in this case, the US and the UK. 'As a girl who lives between New York and the UK, I'm very used to knowing I can't have everything in both places.' # Value propositions - Enjoy Poppi in both New York and the UK # Benefits - Tasty alternative to traditional soda # Features - Better-for-you soda - Prebiotic - Raspberry Rose flavor - Watermelon flavor - Launched in the UK # Call to action None used. # Point of view - Customer 100% – The ad is delivered from the perspective of a content creator sharing their personal experience with the brand. # Storyline - 00:00–00:03 The creator shakes a can of Poppi Raspberry Rose and declares that she needs two things for a good night out. - 00:03–00:05 She shows that one of those things is 'a theme' and pours Poppi into a wine glass. - 00:05–00:13 She describes herself as a girl who lives between New York and the UK and that she is used to not having everything in both places. Now she can because Poppi is launching in the UK. - 00:13–00:20 She explains that she has a 'poptail' and that Raspberry Rose is the best flavor, then argues with her mom. - 00:20–00:24 As she applies makeup, she announces that tonight's theme is Club Poppi, so they are getting ready to party. - 00:24–00:34 After she finishes her glam, it's time to get dressed, but after one more sip. She shows her outfit for Club Poppi and that her Poppi drink matches. - 00:34–00:35 The next scene shows the inside of a black car with the text overlay 'Party Time'. - 00:35–00:45 The creator is at the Club Poppi event and highlights some aspects of the night, including a DJ, fro-yo, listening lounge, a photo booth, and unlimited Poppi cocktails served straight out of the can. - 00:45–00:50 The creator thanks Poppi for a fun night and for bringing the product to the UK.

# Ad summary This ad uses an influencer to promote Poppi soda. She starts the ad in a robe and towel and says how excited she is that Poppi has launched in the UK and that she’s been wanting to try it for a long time. Then she shows her outfit and says she’s going to a Poppi event to try all the flavors. She takes the Poppi with her while walking down the street and riding in a car. At the event there is a claw machine filled with Poppi. Then she is given a Poppi can that has been made into a cocktail. There is also a live podcast being recorded. She samples an orange flavor Poppi, and says it will be her new drink from now on and it is available to buy in Waitrose and Tesco. # Brand positioning Poppi is presented as a trendy and exciting new drink option that has launched in the UK. The brand is associated with a fun and vibrant lifestyle, as seen through the influencer attending a Poppi event, sampling cocktails, and choosing a vinyl at the DJ booth. This brand aims to occupy a fun space in the consumer's mind, promoting a lifestyle of excitement and entertainment. The brand aligns itself with values of fun and being trendy, targeting a younger audience interested in new and exciting experiences. Poppi is presented as a healthier alternative to traditional sodas, offering a delicious option with added health benefits, while its presentation at trendy, Instagrammable events, suggests a brand keen to be seen as a lifestyle must-have. # Product Poppi is a sparkling prebiotic soda. It is described as a drink the influencer has been wanting to try, highlighting its desirability. The raspberry rose flavor is explicitly mentioned and described as "so nice." The ad promotes Poppi as a refreshing, healthy alternative to traditional sodas, emphasizing its availability in various flavors and highlighting the fun, trendy experience of trying them at a Poppi event. The product is available to buy in Waitrose and Tesco. The ad appeals to viewers by showcasing Poppi as a must-try beverage, perfect for social events and everyday enjoyment. # Visual style The ad has a polished aesthetic with quick cuts and smooth transitions. The use of pink and purple lighting creates a trendy and vibrant atmosphere, suitable for a younger audience. The editing style is fast-paced with many quick cuts and product actions timed to the voiceover. # Hooks Spoken: Female 1: Poppi has officially launched in the UK and you do not realize how excited I am about this. Visual: 00:00–00:02: A woman, likely in her late 20s, with fair skin and long brown hair wrapped in a white towel, is centered in the frame. She wears a white satin robe with feathers on the sleeves. She holds a pink can of Poppi in her right hand. She has a neutral expression and is pouting her lips. The background is a gray closet. / 00:02–00:04: The woman is still centered in the frame. She has her hair in rollers and is holding the can of Poppi, waving it around. # Funnel stage Consideration # Pain points None used. # Value propositions - Healthier soda option # Benefits - Healthy alternative to traditional sodas - Refreshing - Must-try beverage - Perfect for social events and everyday enjoyment # Features - Various flavors - Raspberry rose flavor # Call to action Go try it # Social proof - “The Girls Bathroom were doing a live podcast, which obviously everyone was obsessing over” – Female 1 # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer/influencer talking about their experience with the brand. # Storyline - 00:00–00:04 The ad begins with an influencer in a robe and towel. She presents a can of Poppi. - 00:00–00:05 The influencer exclaims how excited she is that Poppi has launched in the UK and that she’s been wanting to try it for a long time. - 00:04–00:07 Next, the influencer is shown in her outfit. - 00:06–00:08 She then states that she is going to a Poppi event to try all the flavors. - 00:08–00:10 The influencer is shown drinking Poppi in the car and walking down the street. - 00:10–00:13 The influencer arrives at the Poppi event and showcases Poppi cans on display in a refrigerator. - 00:12–00:17 The influencer highlights a claw machine filled with Poppi cans. - 00:16–00:18 She then highlights clothing with the brand name on it. - 00:18–00:19 The influencer highlights the founders speaking at the event. - 00:19–00:20 The influencer highlights cocktails made out of Poppi. - 00:19–00:24 The influencer then highlights a live podcast occurring at the event. - 00:23–00:28 The influencer is at a DJ booth playing a record. - 00:24–00:29 The influencer concludes by saying that it will be her new drink from now on and it is available to buy in Waitrose and Tesco, encouraging the viewer to go try it.

# Ad summary Two women promote Poppi soda at the Club Poppi event in London. They try the raspberry rose and blueberry flavors, play the Poppi claw machine, and enjoy the branded atmosphere. # Brand positioning Poppi is presented as a fun, trendy soda that's perfect for socializing and partying. The brand aligns with a lively, youthful lifestyle and promotes itself as "the ultimate soda serve." The brand disregards category norms by offering a better-for-you soda, offering a healthier alternative to traditional sodas. # Product Poppi is a soda with flavors like raspberry rose and blueberry. At "Club Poppi" the product is served in cups with pink straws. The ad showcases a claw machine filled with plushy versions of the cans as prizes, and the ad suggests people can win them. The product is portrayed as part of a fun, social experience. # Visual style The ad has a playful and trendy aesthetic, aligning with current social media trends. The fast-paced editing and vibrant colors create an energetic atmosphere. The production quality is high, with polished visuals. # Hooks Spoken: 00:00–00:03: [Excited] We are here at Club Poppi, come on in let's go guys. Visual: 00:00–00:04: Two women stand in front of a pink wall. One woman has long, blonde hair and wears a white top with olive-green pants. The other woman has long, black hair and wears a black top and pants with a red, heart-shaped purse. The women both hold a Poppi soda in their hands. Behind them are two large posters that say "Club Poppi, London, UK." # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The products are a key part of creating an exciting and memorable club experience # Benefits - Delicious flavor - Better-for-you soda # Features - Raspberry rose flavor - Blueberry flavor # Call to action None used. # Social proof - "I love you!" – Unidentified person. # Point of view - Customer 100% – The ad is told from the perspective of two women experiencing and promoting the Poppi brand. # Storyline - 00:00–00:04 Two women stand in front of a wall covered in Poppi branding and begin their experience at "Club Poppi." - 00:04–00:07 00:04–00:07: The camera follows the women as they move through the crowded venue. - 00:07–00:11 00:07–00:11: The women hold their raspberry rose sodas and state that it's pink. This is meant to convey that they find it cute. - 00:11–00:12 00:11–00:12: Quick shots of the women drinking Poppi. - 00:12–00:18 00:12–00:18: The women stand in the bathroom with their Poppi sodas, wondering aloud if anyone in the venue has a dilemma they can help with. - 00:18–00:20 00:18–00:20: The camera follows the women into the crowd. An unidentified person tells them, "I love you!" - 00:20–00:21 00:20–00:21: A man plays a claw machine game filled with plush Poppi soda cans. This showcases the prizes at the event. - 00:21–00:26 00:21–00:26: The woman states that she needs one of the claw machine prizes. They talk about the blueberry flavor, which they also want to win. - 00:26–00:30 00:26–00:30: A group of women are seen celebrating with champagne and Poppi soda. One of the women wins a plush toy from the claw machine. - 00:30–00:31 00:30–00:31: A person makes a Poppi soft serve. This further showcases the brand experience. - 00:31–00:35 00:31–00:35: The two women pose together at the Club Poppi venue. This emphasizes how the product brings people together. - 00:35–00:41 00:35–00:41: Quick shots of the DJ, crowd and music. - 00:41–00:44 00:41–00:44: The two women pose with their Poppi sodas. This reinforces their endorsement of the product.

# Ad summary This ad features a woman showing off her Poppi variety pack, opening her favorite flavor, and taking a sip. # Brand positioning Poppi is presented as a better-for-you soda alternative that does not compromise on taste. The brand aligns with a lifestyle that embraces indulgence without guilt, fitting into a wellness-conscious routine. It pushes against the norms of traditional sodas that are often laden with sugar and artificial ingredients by offering a healthier option with a functional benefit. # Product Poppi is a prebiotic soda that aims to provide a healthier alternative to traditional sodas with only 4-5g of sugar per 355 ml can. It is available in a variety pack containing three flavors: Strawberry Lemon, Orange Soda, and Cherry Limeade. The soda targets health-conscious consumers who crave the taste of soda but are wary of the high sugar content and artificial ingredients typically found in these drinks. The ad addresses the purchase barrier of taste and choice by highlighting the variety pack and the delicious flavors available. # Visual style The ad has a casual, UGC-style aesthetic, which is enhanced by the natural lighting and simple background. The editing is straightforward with quick cuts that maintain a consistent pace. The production quality leans towards a polished home video, aimed at resonating with viewers who appreciate authenticity and relatability. The camera remains mostly stationary with simple transitions, emphasizing the natural presentation of the product and the creator's interaction with it. # Hooks Spoken: It's 3 AM and I'm craving for Poppi Visual: 00:01–00:04 Medium shot of the same woman now holding a variety pack of Poppi soda. The box is brightly colored in orange and pink, showcasing the various flavors. She smiles and looks directly at the camera. She uses a white tool to open the box. # Funnel stage Awareness # Pain points The ad addresses the pain point of soda being unhealthy by offering a low sugar alternative # Value propositions - The variety pack offers a convenient way to sample multiple flavors of Poppi, catering to different taste preferences while maintaining a low sugar content. # Benefits - Healthier alternative to traditional sodas - Delicious taste without the guilt # Features - 4-5g of sugar per 355 ml can - Variety pack containing three flavors: Strawberry Lemon, Orange Soda, and Cherry Limeade # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a Poppi customer sharing her personal experience and preference for the product. # Storyline - 00:00–00:01 The video begins with the creator opening a can of Poppi, accompanied by overlaid text that reads, "let's make a drink asmr with poppi." The creator emphasizes the audio of opening the drink to engage the viewer. - 00:01–00:04 00:01–00:04 The creator then presents a box of Poppi and says, "It's 3 AM and I'm craving for Poppi," establishing a relatable late-night craving scenario. - 00:04–00:12 00:04–00:12 The creator opens the variety pack and expresses having a hard time choosing because there are three flavors in this variety pack. This emphasizes the product's variety. - 00:12–00:17 00:12–00:17 The creator proceeds to show each of the three flavors available in the variety pack individually: Strawberry Lemon, Orange Soda, and Cherry Limeade, giving the audience a clear view of the options. - 00:17–00:22 00:17–00:22 The creator selects the Orange Soda flavor and opens it. These actions create ASMR sounds. - 00:22–00:27 00:22–00:27 The creator pours the soda into a glass with ice, while text appears on screen stating "Poppi is 4-5g of sugar per 355 ml can". This highlights a key selling point of the drink: its low sugar content. - 00:27–00:30 00:27–00:30 Finally, the creator takes a sip of the Poppi and then shows both the can and the glass, presenting the final visual of enjoyment and satisfaction.