How Ancient Nutrition Advertises on Meta

# Ad summary An ad for Ancient Nutrition products promoting a Spring Sale. The ad features the Organic Supergreens powder and Multi Collagen Advanced capsules, highlighting a 20% off storewide discount with a code. # Brand positioning Ancient Nutrition is presented as a health and wellness brand focused on providing organic and natural supplements. The brand's positioning emphasizes nutritional products that cater to consumers seeking to enhance their health through diet and supplementation. Ancient Nutrition aligns with a lifestyle centered around well-being, offering functional products aimed at improving the consumer's health. This brand promotes a functional and natural approach to nutrition, targeting health-conscious consumers. # Product The ad features two main products from Ancient Nutrition. The first is Organic Supergreens, a dietary supplement powder designed to detox, aid digestion, and energize. It comes in a mango flavor. The second product is Multi Collagen Advanced capsules, specifically the Lean variety. This product is intended to boost metabolism and burn fat and is packaged in a bottle containing 90 capsules. The products are presented as easy additions to a daily routine, targeting customers interested in convenient health and wellness solutions. # Visual style The ad has a clean, bright, and airy visual style, utilizing a light blue background and natural elements like flowers and leaves to convey freshness. The design appears polished and is optimized for high scannability in-feed. # Hooks Headline: get 20% off # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 20% off storewide by using code SAVE20 # Benefits - 20% off storewide # Features - Organic Supergreens: Detox, Digest, Energize - Multi Collagen Advanced: Lean # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image functions as a sales announcement, highlighting products and promotional offers. # Storyline - The ad opens by announcing a Spring Sale, conveying the brand's intention to attract customers with a timely promotion. - The brand then presents its offer to "get 20% off storewide", which is designed to drive immediate purchases by highlighting significant savings. - The brand reveals the discount code "SAVE20," encouraging the audience to take action and make a purchase during the promotional period.

# Ad summary The ad is promoting a sale for Ancient Nutrition's whey protein and multi collagen supplements. The ad is trying to draw in consumers with the promise of discount and shows the Ancient Nutrition branding. # Brand positioning Ancient Nutrition positions itself as a provider of supplements made from whole food ingredients. The brand promotes a lifestyle focused on health and wellness. It pushes against the norms of highly processed supplements by focusing on traditional practices and natural ingredients. Their brand identity aims to be functional by offering products that are high-quality. # Product The products shown are Ancient Nutrition's Whey Protein and Multi Collagen Advanced. The whey protein comes in a white container with blue accents. It is for those looking to supplement their protein intake. The multi collagen comes in a dark container and is for those looking to supplement their collagen intake. No purchase barriers are addressed. # Visual style The visual style of the ad is clean and modern with a focus on the products and a simple background. The image is well-lit, giving it a polished look. The use of white text and the white product container against the neutral background makes the text stand out. The products are floating which feels disruptive. # Hooks Headline: 20% OFF # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - 20% OFF Whey Protein - 20% OFF Multi Collagen Advanced - 23g Protein Keto & Paleo Friendly Whey Protein # Benefits - 23g Protein - Keto & Paleo Friendly # Features - Whey Protein - Multi Collagen Advanced # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the entire image ad belongs to the brand, with the purpose of showcasing and promoting their products. # Storyline - The ad promotes Ancient Nutrition brand supplements. The intention is to promote brand awareness. This is told from the brand's POV. - The ad displays the products, Whey Protein and Multi Collagen Advanced. The intention is to showcase what products are on sale. This is told from the brand's POV. - The ad displays the discount of 20% off. The intention is to create urgency and entice the viewer to purchase. This is told from the brand's POV.

# Ad summary This ad features a woman in workout clothes making a heart shape with her hands over her stomach, with Ancient Nutrition products below and a Spring Sale offer. # Brand positioning Ancient Nutrition positions itself as a provider of health and wellness products rooted in ancient wisdom and modern science. They offer supplements and protein powders that cater to individuals seeking to enhance their overall well-being, fitness performance, and nutritional intake with a focus on holistic health. The brand aims to be a trusted resource for those looking to optimize their health through natural, high-quality ingredients. They differentiate themselves by combining traditional nutrients with modern, scientifically-backed formulations, presenting a unique approach to health and wellness. # Product The ad features two Ancient Nutrition products. The first is Ancient Nutrition Whey Protein, a protein powder for fitness enthusiasts and health-conscious individuals looking to supplement their protein intake. The container features the brand name, product name (on-package label text), and the detail "Vanilla Chai" (on-package label text). The second product is Ancient Nutrition Multi Collagen Protein capsules. This product is designed to provide the benefits of collagen supplementation in a convenient capsule form. The bottle features the brand name and product name (on-package label text). Both products emphasize the brand's commitment to nutritional support. # Visual style The ad has a clean, health-focused visual style. The top half features a real-life image of a woman, likely shot outdoors, giving it a natural and active feel. The bottom half uses a flat design approach with solid color backgrounds and product placement to highlight the Spring Sale offer. The overall aesthetic is modern and approachable, blending lifestyle imagery with direct promotional elements. # Hooks Headline: Get 20% off # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 20% off with code SAVE20 during the Spring Sale # Benefits - 23g+ (protein) # Features - Whey Protein - Multi Collagen Protein # Call to action None used. # Social proof - None used. # Point of view - Customer: The woman forming a heart shape with her hands over her midsection, visually representing health and wellness. # Storyline - The ad opens with a woman forming a heart shape with her hands over her midsection, which aims to establish a sense of health and self-care, from the customer's perspective. It's included to create a visual metaphor for inner health and well-being, drawing an emotional connection to the viewer. - The brand then showcases two featured Ancient Nutrition products (Whey Protein and Multi Collagen Protein) to demonstrate the products being offered in the sale, from the brand's perspective. This inclusion introduces the specific items available and highlights them for potential purchase. - The ad presents the "Spring Sale!" promotion along with the offer of "Get 20% off" with the code "SAVE20," as told from the brand's perspective. This is to incentivize immediate purchase by offering a limited-time discount to viewers.

# Ad summary This ad for Ancient Nutrition's Multi Collagen Advanced Lean features text overlays promoting the product's features and benefits, including weight loss, calorie burning, and muscle building. # Brand positioning Ancient Nutrition is presented as a health and wellness brand focused on providing clinically studied nutritional supplements that promote a healthy lifestyle. The brand positions itself as a provider of whole food dietary supplements that support specific health goals, such as weight loss and increased metabolism, through products like Multi Collagen Advanced Lean. The brand highlights ingredients that break down and burn fat. Ancient Nutrition's tone is informative, aiming to build trust by mentioning clinically studied ingredients and specific benefits. # Product The ad features Ancient Nutrition Multi Collagen Advanced Lean, available in both capsule and powder form. It is a whole food dietary supplement designed to break down and burn fat while increasing metabolism. The product contains 10 types of collagen, providing 30 grams of collagen per two scoops or serving. It is formulated to reduce stress-induced food cravings and increase muscle mass and strength. The packaging highlights that the ingredients are clinically studied. The product is positioned as a way to get leaner and feel amazing. # Visual style The ad has a clean, modern aesthetic with a focus on clear product visuals and informative text overlays. The editing style features quick cuts to emphasize different product benefits and uses. The production quality is polished, lending credibility to the brand. The pacing is moderate, allowing enough time to read the text overlays and observe the product details. # Hooks Text overlay: 00:00–00:04: 6x more / 00:00–00:04: weight loss Visual: 00:00–00:04: The camera focuses on a black bottle of Ancient Nutrition Multi Collagen Advanced Lean capsules against a blurred background of what appears to be a home yoga studio, with a rolled-up yoga mat and a meditation cushion visible. Text overlays highlight the benefit of 6x more weight loss. The background is softly lit, creating a calm atmosphere. # Funnel stage Middle of funnel (Consideration) # Pain points Stress-induced food cravings. This is directly addressed by one of the product's features: "Reduce stress-induced food cravings". # Value propositions - Multi Collagen Advanced Lean combines multiple types of collagen for comprehensive benefits. - The "Lean" formulation supports weight loss and metabolism. - Available in both capsules and powder to fit different routines. # Benefits - 6x more weight loss - Burn up to 15% more calories at rest - Reduce stress-induced food cravings - Increase muscle mass and strength - Get leaner - Feel amazing! # Features - Clinically studied ingredients - 10 types of collagen - 30 grams of collagen per 2 scoops - Whole food dietary supplement # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, highlighting product features and benefits through text overlays and product visuals. # Storyline - 00:00–00:04 The ad begins by highlighting the capsule version of Multi Collagen Advanced Lean and stating its ability to provide 6x more weight loss. - 00:04–00:09 The powder version of the product is then introduced, emphasizing its ability to burn up to 15% more calories at rest. The ad promotes a 20% sitewide discount. - 00:04–00:12 The ad continues to promote the powder version of the product, this time showing the claims that it can reduce stress-induced food cravings and increase muscle mass and strength. - 00:09–00:14 The ad ends by stating that taking both products together will help consumers get leaner and feel amazing.

# Ad summary Image ad for Ancient Nutrition's Multi Collagen Protein, promoting a storewide 20% off deal. # Brand positioning Ancient Nutrition is presented as a provider of whole food dietary supplements, specifically highlighting its Multi Collagen Protein product. The brand emphasizes clinical validation, suggesting a commitment to scientifically-backed health benefits, specifically for skin, hair, joints, and digestion. Positioning itself as a source of collagen from grass-fed, pasture-raised sources, Ancient Nutrition appeals to health-conscious consumers looking for high-quality supplements with transparent sourcing. # Product Ancient Nutrition's Multi Collagen Protein is a dietary supplement that promotes healthy skin, hair, joints, and digestion. It contains 20g of collagen per 2 scoops from 10 types of collagen, vitamin C, and probiotics. The product is a whole food dietary supplement and is sourced from grass-fed, pasture-raised animals. It aims to address the desire for overall wellness by providing a multi-faceted collagen supplement that is easy to incorporate into one's daily routine. # Visual style The ad uses a clean, product-focused visual style with a simple gradient background and clear typography. The production quality appears to be studio-shot. The visual motifs include prominent product placement, clear labeling, and a direct callout of benefits. There are no filters or lighting effects. The ad looks professional and scannable, designed to catch the eye in a feed. # Hooks Headline: You found the best deal! # Funnel stage Bottom of funnel # Pain points None used. # Value propositions - Comprehensive Collagen Support: Multiple collagen types, plus vitamin C and probiotics, deliver multi-faceted benefits. - Sustainably Sourced: Grass-fed and pasture-raised collagen offers a transparent source for health-conscious consumers. # Benefits - Clinically proven to promote healthy skin, hair, joints & digestion # Features - 10 Types of Collagen - Vitamin C + Probiotics - 20g collagen per 2 scoops - Grass-fed, pasture-raised # Call to action None used. # Social proof - None used. # Point of view - Brand, throughout the ad, promoting their product and offering a discount. # Storyline - The ad starts by capturing attention by declaring a limited-time promotion, setting the stage for a product-focused narrative. This part of the story is told from the brand's perspective. - Next, the focus shifts to showcasing the Ancient Nutrition Multi Collagen Protein. This is told from the brand's perspective, highlighting its health benefits and key features. By showing the packaging, the brand aims to reinforce trust and familiarity with the product. - The image concludes by emphasizing the 20% off storewide promotion. From the brand's perspective, this is to convert interest into immediate action.

# Ad summary An ad for Ancient Nutrition's Creatine + Collagen supplement features a product shot with the tagline "Strong Not Stiff" to convey the benefits of creatine with joint support. # Brand positioning Ancient Nutrition positions itself as a modern wellness brand rooted in ancient traditions and nutritional wisdom. It suggests that its products help consumers unlock optimal health and performance through supplements made with high-quality, natural ingredients. The brand emphasizes holistic well-being, and pushes against the notion that fitness and strength come at the expense of joint health and flexibility. # Product Ancient Nutrition's Creatine + Collagen is a dietary supplement powder designed to support both muscle strength and joint health. The product combines creatine, known for its muscle-building properties, with collagen, which supports joint flexibility and recovery. This combination is presented as a way to help consumers stay active and strong without experiencing stiffness or discomfort. The advertised creatine and collagen supplement offers a functional advantage for individuals seeking comprehensive support for their fitness and wellness goals. # Visual style The ad has a clean and minimalist visual style, using a soft color palette of light blues and grays. The product is the focal point, well-lit, and placed on a simple stage with fitness props to convey the benefits. The overall production quality looks studio-shot with soft lighting and background removal to focus on the product benefits. # Hooks Headline: STRONG NOT STIFF # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of stiffness and lack of flexibility that can come with strength training, stating “STRONG NOT STIFF” to capture this frustration. # Value propositions - Creatine with joint support # Benefits - Strong, not stiff # Features - Creatine + Collagen - Joint support # Call to action None used. # Social proof - None used. # Point of view - Brand: The point of view is consistent throughout the ad, with the brand presenting the problem (stiffness from strength training) and offering its product as the solution. This is apparent through the tagline, product display, and callout. # Storyline - The ad opens with the tagline, "STRONG NOT STIFF", immediately addressing a common concern among those who engage in strength training: the potential for stiffness or reduced flexibility. This hook is told from the brand's perspective, designed to grab attention by contrasting strength with a negative side effect. - Next, the product, Ancient Nutrition's Creatine + Collagen supplement, is centrally displayed on a small platform. The product acts as the focal point of the ad and represents the solution to the problem. The brand presents this product as the way to avoid stiffness and become strong. - The ad concludes with a callout, "CREATINE WITH JOINT SUPPORT", which reinforces the product's unique selling proposition. The brand tells the consumer what the product is and how it can help them achieve a balance of strength and flexibility.

# Ad summary This ad promotes Ancient Nutrition's Creatine + Collagen supplement. It features a woman mixing the unflavored powder into a beverage and drinking it. The ad highlights that it can be enjoyed with any beverage at any time of day and that consistency is key for the best results. It also states that it is one daily supplement for your muscles and your mind. # Brand positioning Ancient Nutrition is presented as a health and wellness brand focused on providing supplements that support both physical and mental well-being. The brand emphasizes the combination of creatine and collagen in its product, suggesting a holistic approach to health that addresses both muscle and cognitive function. The brand aligns with a lifestyle that values consistency and incorporating supplements into daily routines for optimal results. The brand positioning is both functional, highlighting the benefits of creatine and collagen, and emotional, appealing to consumers who want to support their muscles and mind. # Product Ancient Nutrition's Creatine + Collagen is an unflavored powder supplement designed to support both muscle and cognitive function. The product is for individuals looking to enhance their physical and mental well-being through a single daily supplement. It contains 5g of creatine monohydrate and is formulated to be easily mixed into any beverage, making it convenient for consumption at any time of day. The product aims to address the barrier of complicated supplement routines by offering a simple, all-in-one solution. The ad emphasizes that consistency is key for achieving the best results, encouraging regular use. # Visual style The ad has a natural and bright aesthetic, with outdoor lighting and a focus on simplicity. The editing style includes quick cuts to emphasize key moments and product features. The production quality is polished, giving it a commercial feel. The pacing is consistent, with cuts timed to the music. # Hooks Spoken: 00:04–00:07 Enjoy with any beverage any time of day Text overlay: Enjoy with any beverage any time of day Visual: 00:04–00:07 Close-up of the woman drinking from the water bottle. Green foliage is in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that consumers may find it challenging to maintain a consistent supplement routine or may be looking for a simple, all-in-one solution for both physical and mental well-being. This is signaled by the line, "One daily supplement for your muscles & your mind." # Value propositions - Convenience: Easy to mix into any beverage, making it simple to incorporate into your daily routine. - Comprehensive Support: Combines creatine and collagen for both muscle and cognitive benefits. - Simplicity: One daily supplement simplifies your supplement routine. # Benefits - Enjoy with any beverage any time of day - One daily supplement for your muscles & your mind - Consistency is key for the best results! # Features - 5g creatine monohydrate - Joint support - Unflavored # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer using the product in their daily routine. # Storyline - 00:00–00:01 A woman is sitting at a table outside, opening a bottle of water. - 00:01–00:03 The camera focuses on a container of Ancient Nutrition Creatine + Collagen supplement. - 00:03–00:04 The woman adds the supplement to her water bottle. - 00:04–00:07 The woman drinks from the water bottle. - 00:07–00:08 The woman closes the water bottle. - 00:08–00:15 The camera focuses on a container of Ancient Nutrition Creatine + Collagen supplement.

# Ad summary A nutritionist shares her love for oats but not oatmeal, introducing her favorite oatmeal bake recipe featuring Ancient Nutrition's Multi Collagen Protein. She highlights the recipe's ingredients like flaxseeds, coconut, bananas, and maple syrup, emphasizing the collagen protein's benefits, including over ten types of collagen from grass-fed sources, vitamin C, and probiotics. The ad encourages viewers to use their collagen protein by incorporating it into this oatmeal bake. # Brand positioning Ancient Nutrition positions itself as a provider of health-conscious products, emphasizing nutritional benefits with a focus on natural ingredients and dietary supplements. The brand's alignment with a nutritionist enhances its credibility and trustworthiness, appealing to health-conscious consumers looking for functional benefits (e.g., collagen, vitamin C, probiotics) in their daily diet. Ancient Nutrition products are portrayed as an easy way to improve overall health. # Product Ancient Nutrition Multi Collagen Protein is a dietary supplement that contains over ten types of collagen from grass-fed sources, along with vitamin C and probiotics. It is designed to promote healthy skin, hair, joints, and digestion. The product is aimed at individuals looking to enhance their nutritional intake and improve their overall health, particularly those interested in the benefits of collagen. The ad suggests the product can be incorporated into an oatmeal bake recipe, making it an accessible and appealing addition to one's diet. # Visual style The ad has a bright, clean aesthetic with natural lighting, creating a health-conscious and approachable feel. The editing style includes quick cuts to show the various steps in the recipe, maintaining a moderate pace. The overall production quality gives a polished UGC feel. # Hooks Spoken: I'm a nutritionist and I love oats, Text overlay: 00:00–00:03 I'm a nutritionist and I love oats (Caption) Visual: 00:00–00:03 A hand presents a plate with a piece of oatmeal bake topped with white cream and cinnamon powder on a wooden table against a plain white wall. The plate is light gray. Behind it is a black grinder and a bowl. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of unused collagen supplements sitting on the shelf, implying a lack of convenient or appealing ways to incorporate them into one's diet. "So if the collagen is still sitting on your shelf..." # Value propositions - Over ten types of collagen from grass-fed sources, plus vitamin C and probiotics provides a holistic approach to wellness. # Benefits - Promote healthy skin, hair, joints & digestion # Features - Multi Collagen Protein - Over ten types of collagen from grass fed sources - Vitamin C - Probiotics # Call to action None used. # Social proof - None used. # Point of view - Expert 100% – The nutritionist is acting as an expert because she has a health background. # Storyline - 00:00–00:03 The nutritionist introduces herself and expresses her love for oats, but not for oatmeal. - 00:03–00:08 She reveals her preference for oatmeal bakes and offers the perfect recipe, shifting from a general preference to a specific product use case. - 00:08–00:16 She lists the ingredients: flaxseeds, coconut, bananas, maple syrup, and Ancient Nutrition's Multi Collagen Protein, highlighting the product as the star of the show. - 00:16–00:22 The nutritionist details the product benefits: over ten types of collagen from grass-fed sources, vitamin C, and probiotics, reinforcing the nutritional value. - 00:22–00:27 She encourages viewers to use their collagen, presenting the oatmeal bake as a great way to start, transitioning from product features to actionable advice.

# Ad summary This ad for Ancient Nutrition Multi Collagen Protein displays messages on billboards and bus stop ads, with the final message being that it's time to upgrade to Ancient Nutrition. # Brand positioning Ancient Nutrition is presented as a company that offers high-quality, science-backed supplements, specifically highlighting the Multi Collagen Protein product. The brand positions itself as superior to competitors by emphasizing the comprehensive nature of its collagen formula, containing ten types of collagen from four real food sources, as well as clinically studied probiotics and Vitamin C. The ad uses bold statements like "CUTE" when referencing other collagen products with only one or two types of collagen, positioning itself as a premium option that provides a more complete and effective solution. The brand aligns with a health-conscious lifestyle and targets consumers seeking advanced nutritional support. # Product The product featured is Ancient Nutrition Multi Collagen Protein, a supplement designed to promote healthy skin, hair, joints, and digestion. This product is for health-conscious consumers looking to upgrade their current collagen supplement. The ad states that the collagen contains ten types of collagen from four real food sources and is clinically proven to promote healthy skin, hair, joints, and digestion. Additionally, the product contains clinically studied probiotics and Vitamin C. The USPs include the variety of collagen types and the addition of probiotics and Vitamin C for enhanced benefits. The ad focuses on how this product is worth buying because it's the best choice for someone who wants to upgrade from a basic collagen product that only contains one or two types of collagen. # Visual style The ad has a digitally rendered and polished aesthetic. The rendering is not perfect and has a slightly cartoonish feel, making it appear artificial. The editing style uses quick cuts to transition between the billboard and bus stop ad displays. The production quality is high-end, giving it a commercial feel. The pacing is fast, with quick cuts every few seconds. # Hooks Spoken: 00:00–00:03 [Male Vocal Sample] Oh! Text overlay: 00:00–00:03 BE HONEST... Visual: 00:00–00:03 The shot shows a digitally rendered city street, featuring several buildings. The camera pans up to reveal a large billboard on the side of one of the buildings. The billboard is magenta with white text that reads, "BE HONEST..." and also shows the Ancient Nutrition Multi Collagen Protein container. # Funnel stage Consideration # Pain points The ad implies that current collagen supplements might not be effective or complete enough. This is communicated through the question, "When's the last time you checked what's in YOUR COLLAGEN?", suggesting that consumers may not be aware of the limited benefits of their current products. # Value propositions - The variety of collagen types plus probiotics and vitamin C in Ancient Nutrition Multi Collagen Protein offer more comprehensive support for skin, hair, joints, and digestion compared to basic collagen supplements. - Ancient Nutrition Multi Collagen Protein is a more effective solution because it's the best choice for someone who wants to upgrade from a basic collagen product that only contains one or two types of collagen. # Benefits - Clinically proven to promote healthy skin, hair, joints, & digestion # Features - Multi Collagen Protein - 10 types of collagen - From 4 real food sources - Clinically studied probiotics and vitamin C # Call to action It's time for an upgrade. # Social proof - None used. # Point of view - Brand 100% – The entire ad conveys the brand's official messaging, highlighting product features and benefits. # Storyline - 00:00–00:03 The screen shows a digital rendering of a cityscape with the first billboard displaying the Ancient Nutrition product and the question, "BE HONEST..." - 00:03–00:04 The billboard text changes to "When's the last time you checked what's in YOUR COLLAGEN?" - 00:04–00:07 The billboard text changes to "1 or 2 types of collagen? CUTE." - 00:07–00:12 The scene transitions to a digital rendering of a bus stop ad showing the Ancient Nutrition product with the text "This one's got 10. From 4 real food sources." - 00:12–00:16 The scene transitions back to a digital rendering of a billboard with the text "Plus clinically studied probiotics and vitamin C" - 00:16–00:18 The scene transitions back to a digital rendering of a billboard with the text "If your collagen's not pulling its weight..." - 00:18–00:28 The scene transitions back to a digital rendering of a bus stop ad showing the Ancient Nutrition product with the text "It's time for an upgrade."

# Ad summary This ad presents Ancient Nutrition's Creatine + Collagen supplement powder as a flexible addition to one's diet, demonstrating multiple ways to use the product. # Brand positioning Ancient Nutrition is presented as a modern health and wellness brand that aims to simplify a consumer's daily health practices. The brand aligns itself with the values of flexibility and convenience, as demonstrated by its encouragement of customers to incorporate their creatine and collagen powder into any part of their daily routine via any means necessary. It pushes against the perception of the category, where consumers are expected to rigidly follow a specific daily health regimen to reap the benefits of the supplement, emphasizing a more easygoing alternative. # Product Ancient Nutrition's Creatine + Collagen is a dietary supplement powder. This product can be mixed into juice, smoothies, water, yogurt, or overnight oats. It is intended to be a supplement to the user's daily routine and can be enjoyed any time of the day. The product is positioned as beneficial both before or after a workout, and addresses the purchase barrier of believing that supplements need to be strictly implemented to be effective. # Visual style The ad presents a hybrid aesthetic, beginning with a retro aesthetic to garner curiosity, then transitioning to a clean and bright aesthetic that emphasizes the ease of product implementation. The editing style contains many quick cuts in the center, then reverts to static shots. There is no music, so there is no music sync. The overall presentation is clean. # Hooks Spoken: Female 1: Are you using Creatine plus Collagen the right way? Text overlay: Creatine + Collagen / the right way? Visual: 00:00–00:03 A woman with blond hair wearing a white blouse over a dark gray shirt is sitting at a brown wooden table outside surrounded by greenery in the background. She is sitting in front of an open notebook and is stirring a white powder into a white container. To her right is a silver cylindrical container and a roll of tape. The shot is framed as if being recorded on a vintage handheld camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad is responding to the frustration of believing there's only one way to use the product. As said in the ad, “Are you using Creatine plus Collagen the right way?” This suggests that users may be unsure of how to properly incorporate the supplement into their diet. # Value propositions - This product simplifies the user's health regimen. # Benefits - Mix with juice, smoothies, water, yogurt, or overnight oats. - Perfect before or after a workout. - Enjoy it any time of the day. # Features - Creatine + Collagen - Unflavored # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is voiced by the brand representative. # Storyline - 00:00–00:04 The ad opens with a woman preparing the product and stirring it into a white jar with a spoon. - 00:04–00:10 The ad subverts expectations by implying that there is no right way to use the product, signaling that it can be mixed into smoothies, water, yogurt, or overnight oats. - 00:10–00:16 The woman states it is perfect before or after a workout, and can be enjoyed anytime of the day. She holds up the product as an example.

# Ad summary This ad showcases Ancient Nutrition's Multi Protein powder for women who are trying to balance hormones while building muscle. The ad features a woman making a chocolate protein shake and explaining how she loves that it has creatine in it for building muscle. # Brand positioning Ancient Nutrition positions itself as a provider of protein powders, particularly the Multi Protein line, that supports both hormone balancing and muscle building. The brand pushes against the norm of protein supplements solely focusing on fitness by emphasizing overall wellness, particularly for women. It promotes a lifestyle where strength and hormonal health are interconnected, aligning with a functional yet holistic approach to health. The brand aims to occupy a space in the consumer's mind as a reliable source for comprehensive nutritional support. # Product The featured product is Ancient Nutrition's Multi Protein, specifically the Dark Chocolate flavor. It is an animal-based protein powder that includes 5g of creatine. The product is designed for individuals looking to balance their hormones while also building muscle. This product addresses the needs of people seeking a protein powder with added benefits like creatine, which is essential for muscle building. The protein powder impresses the user due to its unique formulation that combines protein and creatine in one product. # Visual style The ad has a polished commercial aesthetic with a clean, bright look. The editing style includes a mix of quick cuts and static shots to maintain a steady pace. The production quality is high-end, contributing to the professional tone. The ad appears to be timed with the music beats. The cuts, text, and product actions are synced with the music. # Hooks Spoken: 00:00–00:07 If you're on your hormone balancing journey, but you also want to get strong and build muscle, then you have to try this chocolate shake. Text overlay: 00:00–00:03 If you're on your hormone / 00:01–00:03 balancing journey, / 00:02–00:05 but you also want to get strong / 00:03–00:06 and build muscle, / 00:04–00:07 then you have to try this chocolate shake. / 00:00–00:07 Ancient Nutrition Paid Partner Visual: 00:00–00:02 A glass is on a wooden cutting board, and a chocolate shake is being poured into the glass. In the background, there is a lit candle. A woman with long brown hair is looking at the camera and drinking out of a glass with a straw. She is wearing a gray t-shirt. She is in front of a light beige wall. / 00:02–00:03 A clear blender container sits on a wooden cutting board as a hand drops cut bananas into it. In the background, there is a lit candle. / 00:03–00:05 A hand pours milk into the blender container with bananas. In the background, there is a lit candle. / 00:05–00:07 A hand scoops Ancient Nutrition Multi Protein powder into the blender container with the bananas and milk. In the background, there is a lit candle. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of individuals who want to balance their hormones and build muscle simultaneously. This is addressed by the speaker asking "If you're on your hormone balancing journey, but you also want to get strong and build muscle, then you have to try this chocolate shake." # Value propositions - The Ancient Nutrition Multi Protein is valuable because it is packed with good-for-you ingredients. - The Ancient Nutrition Multi Protein is valuable because it has creatine, which is essential for building muscle. # Benefits - Good for you ingredients - Essential for building muscle # Features - Animal-based protein - 5g Creatine - Dark Chocolate Flavor - 26g Protein # Call to action Check the caption for the deets. # Social proof - "It takes a lot for a protein powder to impress me, but this one has. I really love the fact that it has creatine in it" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is from the customer's point of view, as she is making the protein shake and expressing her love for the protein powder. # Storyline - 00:00–00:02 00:00–00:02 The ad starts with a close-up shot of a chocolate shake being poured into a glass, and the speaker introduces the video by addressing viewers who are on a hormone balancing journey and also want to build muscle. - 00:02–00:05 00:02–00:05 The speaker begins to make the chocolate shake in a blender. She starts by adding bananas and milk to the blender. - 00:05–00:11 00:05–00:11 The speaker adds Ancient Nutrition Multi Protein powder to the blender, mentioning that the shake is packed with good-for-you ingredients and that she is obsessed with this protein powder. - 00:11–00:18 00:11–00:18 The speaker then pours the finished protein shake into a glass, mentioning how impressed she is with the protein powder and how she loves that it has creatine in it, which is essential for building muscle. - 00:18–00:21 00:18–00:21 The video concludes with the speaker saying that viewers are going to love this recipe and to check the caption for the details.

# Ad summary The ad features a creator who describes how Ancient Nutrition's Multi Protein with Creatine has helped her juggle intense workouts and the chaos of daily life, making it easier to achieve better digestion, smoother recovery, stronger muscles, and less stress on her hormones. She highlights the product's combination of grass-fed whey, bone broth, collagen, A2 milk protein, digestive enzymes, probiotics, and creatine into one scoop. # Brand positioning Ancient Nutrition is presented as a health and wellness brand focusing on simplifying nutrition for busy individuals who want to optimize their fitness and overall well-being. The brand positions itself as a provider of smarter, more effective formulas that eliminate the need for stacking multiple supplements. It promotes a lifestyle of balance and health for those juggling intense workouts and the chaos of daily life, particularly targeting active moms. The brand embraces functional positioning, emphasizing performance and simplicity, and aims to occupy the space of a reliable and efficient solution in the consumer's mind. # Product The featured product is Ancient Nutrition's Multi Protein with Creatine in Dark Chocolate flavor. It combines grass-fed whey, bone broth, collagen, A2 milk protein, digestive enzymes, probiotics, and creatine into one scoop. This multi-source protein is designed for individuals, especially active moms, who are juggling intense workouts and the chaos of daily life. It aims to simplify nutrition by offering a comprehensive blend of essential nutrients in a single serving. The product addresses the purchase barrier of needing multiple supplements by providing a complete formula in one scoop, promising better digestion, smoother recovery, stronger muscles, and reduced hormonal stress. # Visual style The ad has a UGC feel with polished commercial elements, blending natural light shots with clear product displays. The editing style features quick cuts to maintain an energetic pace, while still prioritizing smooth transitions. The pacing is consistent with about 8-10 cuts per minute, aligning product actions and scene transitions to the audio cues. # Hooks Spoken: 00:00–00:07: If you're like me, juggling intense workouts and the chaos of daily life, you know you won't build muscles if your nutrition is all over the place. Text overlay: *Ancient Nutrition Paid Partner / *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. / If you're like me, juggling / intense workouts / and the chaos of daily life, / you know you won't build muscles / if your nutrition is all over the place. Visual: 00:00–00:01: A medium shot of a woman sitting on a brown couch in a living room. She has dark hair, fair skin, and is wearing a red and black argyle sweater with jeans. Behind her is a dark gray bookcase filled with decorative items. The camera is stationary and at eye level. / 00:01–00:02: A quick cut to a woman in bed, stretching with her arms above her head. She has dark curly hair and is wearing a red tank top. The bed is white with several pillows and a laptop sits on a bedside table. The camera is stationary. / 00:02–00:03: A woman washes dishes at a white farmhouse sink in a bright kitchen. She is wearing a white button-down shirt and khaki pants. The faucet is running and a dish rack is visible. The camera is stationary. / 00:03–00:04: A woman uses a leg press machine at a gym. She has dark hair and is wearing a black sports bra and leggings. There are other gym machines visible in the background. The camera is stationary. / 00:04–00:05: A close-up shot of the woman's abdomen at the gym. She has dark hair and is wearing a black sports bra and leggings with the alo brand logo. The camera is stationary. / 00:05–00:07: A woman sits at a white desk with a salad, laptop, and black bookcase behind her. She has dark curly hair and is wearing a white button-down shirt. The camera is stationary and shows her eating the salad. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of juggling intense workouts and the chaos of daily life while trying to maintain proper nutrition, leading to scattered and ineffective results. "You know you won't build muscles if your nutrition is all over the place." # Value propositions - Comprehensive blend of nutrients in one scoop simplifies nutrition. - Combines multiple supplements into a single effective formula. # Benefits - Better digestion - Smoother recovery - Stronger muscles - Less stress on my hormones - Workout feels stronger - Routine feels simpler # Features - Multi-source protein - Contains creatine - Blends grass-fed whey - Contains bone broth - Contains collagen - Contains A2 milk protein - Contains digestive enzymes - Contains probiotics # Call to action None used. # Social proof - "For me, it's meant better digestion, smoother recovery, stronger muscles, and less stress on my hormones." – Female 1 (Creator) - "Since I started using this, my workout feels stronger and my routine feels simpler, which is exactly what I needed." – Female 1 (Creator) - "As a mom trying to juggle work, family, and fitness, keeping things simple is my secret to making it all work." – Female 1 (Creator) # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer/creator, sharing her personal experience and benefits from using the product. # Storyline - 00:00–00:07 00:00–00:07: The ad begins with a woman sitting on a couch, introducing herself and stating that if you're like her, juggling intense workouts and the chaos of daily life, you know you won't build muscles if your nutrition is all over the place. This sets the stage for the product as a solution to simplify nutrition amid a busy lifestyle, positioning it as essential for effective muscle building. The tone is relatable and understanding, speaking directly to the audience's challenges. - 00:07–00:10 00:07–00:10: The woman identifies herself as a mom and states that chaos is pretty much the norm. This continues from the previous moment to further resonate with the target audience of busy moms, reinforcing the shared experience of a hectic lifestyle and setting up the need for a simple solution. - 00:10–00:17 00:10–00:17: The woman states that's why she made the switch: She stopped stacking a bunch of supplements and started choosing smarter, more effective formulas. This moment responds to the previous discussion of chaos and nutrition by introducing the product as a solution. It aims to highlight a simplified approach to nutrition, moving away from multiple supplements to a single, effective formula. The tone is decisive and confident, promoting the product as a better alternative. - 00:17–00:27 00:17–00:27: The woman describes the product as a multi-source protein with creatine that blends grass-fed whey, bone broth, collagen, A2 milk protein, digestive enzymes, probiotics, and creatine, all in just one scoop. This elaborates on the switch she made, providing specific details about the ingredients and benefits of the product. The tone is informative and product-focused, building credibility through detailed descriptions. - 00:27–00:32 00:27–00:32: The woman states that for her, it's meant better digestion, smoother recovery, stronger muscles, and less stress on her hormones. This connects directly to the product description by translating ingredients into tangible benefits, reinforcing the value proposition. The tone is personal and testimonial-driven, adding weight to the product's benefits. - 00:32–00:39 00:32–00:39: The woman states that since she started using this, her workout feels stronger, and her routine feels simpler, which is exactly what she needed. This builds on the previous statements by summarizing the personal benefits experienced, providing a concrete example of how the product fits into her life. The tone is relatable and authentic, reinforcing the ease of use and effectiveness. - 00:39–00:46 00:39–00:46: The woman says, as a mom trying to juggle work, family, and fitness, keeping things simple is her secret to making it all work. This reinforces the target audience by reiterating the challenges faced by busy moms and positioning the product as an essential part of a simplified routine. The tone is empowering and encouraging, leaving the audience with a sense of possibility and motivation.

# Ad summary This ad features a woman in her kitchen preparing a drink with Ancient Nutrition's Creatine + Collagen powder. She is shown scooping the powder into a glass of water. # Brand positioning Ancient Nutrition is presented as a health and wellness brand focused on providing supplements that combine ancient wisdom with modern nutritional science. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, natural products that support overall health and well-being. The brand aligns with values of holistic health, sustainability, and ancestral diets, promoting a lifestyle that integrates traditional practices with contemporary needs. Ancient Nutrition differentiates itself by combining ingredients like creatine and collagen, which are often taken separately, into a single product, offering convenience and synergistic benefits. The brand positioning is both functional, emphasizing the performance and health benefits of its products, and emotional, appealing to consumers seeking a natural and balanced approach to wellness. # Product The featured product is Ancient Nutrition's Creatine + Collagen powder in Lemon flavor. It is a dietary supplement designed to support muscle health, energy, and overall wellness. The product combines creatine, known for its benefits in muscle performance and energy production, with collagen, which supports joint health, skin elasticity, and gut health. The product is packaged in a white plastic jar with a yellow label. The ad shows the powder being scooped into a glass of water, indicating it is a drink mix. The product is for individuals looking to enhance their physical performance, support their joint and skin health, and improve their overall well-being. The ad addresses the purchase barrier of taking multiple supplements by combining creatine and collagen into one convenient product. # Visual style The ad has a natural, lifestyle-focused visual style. The production quality appears to be high, with clear lighting and a clean background. The image treatment is minimal, with natural colors and no obvious filters. The overall aesthetic is bright and inviting, suggesting a healthy and active lifestyle. The image is designed to be scannable and appealing in a social media feed, with a focus on the product and its use in a real-life setting. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Convenient combination of creatine and collagen in one product - Supports multiple aspects of health and wellness with a single supplement # Benefits - Supports muscle health - Supports energy - Supports overall wellness - Supports joint health - Supports skin elasticity - Supports gut health # Features - Creatine - Collagen - Lemon flavor # Call to action None used. # Social proof - None used. # Point of view - Customer: The entire image is presented from the customer's point of view, showing the product being used in a real-life setting and demonstrating its ease of use. # Storyline - The ad opens with a woman in her kitchen, smiling and holding a scoop of white powder over a glass of water. This is intended to show the product in a real-life setting, making it relatable and accessible to the viewer. The audience experiences this from the customer's perspective, seeing how easily the product can be integrated into a daily routine. - The woman is then shown pouring the powder from the scoop into the glass of water. This demonstrates the product's ease of use and preparation, highlighting its convenience. The audience experiences this from the customer's perspective, seeing how simple it is to incorporate the product into their daily routine. - The product container is prominently displayed on the counter next to the glass of water. This reinforces brand recognition and provides visual information about the product's packaging and labeling. The audience experiences this from the brand's perspective, as it showcases the product and its branding.

# Ad summary This ad features Mark Wilson, Vice President of Operations at Ancient Nutrition, promoting the brand's Multi Protein + Creatine powder. He emphasizes its rapid sell-out and highlights its key ingredients, urging viewers to order quickly before it sells out again. # Brand positioning Ancient Nutrition is presented as a provider of high-quality nutritional supplements, emphasizing the use of diverse protein sources in their products. The brand positions itself as innovative and responsive to consumer demand, as evidenced by the quick sell-out of their Multi Protein + Creatine product. The brand aligns with a health-conscious lifestyle, focusing on providing comprehensive nutritional solutions in a single product. The brand pushes against the norm of single-source protein supplements by offering a blend of multiple protein types. The brand positioning is both functional, highlighting the performance benefits of the product, and emotional, creating a sense of urgency and exclusivity. # Product The featured product is Ancient Nutrition's Multi Protein + Creatine powder, a nutritional supplement designed to provide a comprehensive blend of protein sources and creatine in one scoop. It is intended for health-conscious individuals looking to optimize their protein intake and enhance their fitness performance. The product contains whey protein, collagen, colostrum, A2/A2 milk protein, bone broth protein, and creatine. A key USP is the combination of multiple protein sources and creatine in a single product, offering convenience and comprehensive nutrition. The ad addresses the purchase barrier of potential unavailability by highlighting the product's rapid sell-out and urging viewers to order quickly. # Visual style The ad has a straightforward, informational aesthetic with a focus on direct communication. The editing style is simple with static shots and minimal transitions. The production quality is clean and professional, resembling a corporate video. The pacing is consistent, with a moderate tempo that matches the speaker's delivery. The visuals are synced with the voiceover, highlighting key ingredients and calls to action. # Hooks Spoken: 00:00–00:02 Mark Wilson: Multi Protein plus Creatine sold out in two weeks. Text overlay: 00:00–00:20 *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.* / 00:00–00:02 Multi Protein + Creatine / 00:00–00:02 Mark Wilson, Vice President, Operations, Ancient Nutrition Visual: 00:00–00:02 A medium shot shows Mark Wilson, a middle-aged white man with short gray hair, wearing a gray quarter-zip sweater. He is sitting at a desk in an office setting. He is holding a container of Ancient Nutrition Multi Protein + Creatine powder. Behind him are two computer monitors, one displaying the Ancient Nutrition logo and the other showing a graph. The camera is stationary and at eye level. Text overlay reads "Multi Protein + Creatine" and "Mark Wilson, Vice President, Operations, Ancient Nutrition". # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the potential unavailability of the product due to high demand, as signaled by the phrase "sold out in TWO WEEKS." # Value propositions - Multiple protein sources and creatine all in one scoop # Benefits - Comprehensive blend of protein sources - Convenience of multiple ingredients in one scoop # Features - Whey protein - Collagen - Colostrum - A2/A2 milk protein - Bone broth protein - Creatine # Call to action order NOW # Social proof - "Multi Protein plus Creatine sold out in two weeks" – Mark Wilson (Vice President, Operations, Ancient Nutrition) # Point of view - Brand 100% – The entire ad is delivered by a brand representative, presenting the product and its benefits. # Storyline - 00:00–00:02 00:00–00:02 Mark Wilson introduces himself as the Vice President of Operations at Ancient Nutrition and highlights that the Multi Protein + Creatine product sold out in two weeks. This is intended to grab attention by creating a sense of high demand and urgency. The perspective is from the brand, delivered by an executive, with a tone of surprise and excitement. - 00:02–00:04 00:02–00:04 He emphasizes the quick sell-out with the phrase "I'm serious. Poof. Just like that, it was gone." This reinforces the product's popularity and creates a sense of FOMO. The perspective is from the brand, with a tone of disbelief and urgency. - 00:05–00:07 00:05–00:07 He explains that the company underestimated the product's demand, expecting the inventory to last longer. This adds credibility and reinforces the product's appeal. The perspective is from the brand, with a tone of mild surprise and honesty. - 00:08–00:17 00:08–00:17 He lists the key ingredients of the product: whey protein, collagen, colostrum, A2/A2 milk protein, bone broth protein, and creatine, all in one scoop. This informs the audience about the product's comprehensive formulation and highlights its benefits. The perspective is from the brand, with a tone of informative enthusiasm. - 00:17–00:20 00:17–00:20 He urges viewers to order quickly before the product runs out again. This reinforces the sense of urgency and encourages immediate action. The perspective is from the brand, with a tone of urgency and directness.

# Ad summary This image ad by Ancient Nutrition introduces its Creatine + Collagen supplement. The ad features a person exercising in the background to visually support the use case. # Brand positioning Ancient Nutrition is presented as a modern supplement brand that specializes in combining ancient wisdom with modern nutritional science. This is explicitly stated on the product packaging. The brand appears to target health-conscious consumers seeking effective and convenient dietary supplements, positioning itself in a market that values both traditional health practices and contemporary wellness solutions. # Product This ad promotes Ancient Nutrition's Creatine + Collagen, a dietary supplement combining creatine and collagen. The product comes in a white jar with a label that prominently features the brand name, product name, and flavor (Lemon and Unflavored). It is designed for individuals looking to improve their workout performance and overall wellness. The supplement aims to offer benefits for both muscle strength (via creatine) and joint health (via collagen) in one convenient formula. The available flavors are Lemon and Unflavored. The brand is directly confronting barriers by offering creatine and collagen in the same supplement. # Visual style The ad uses a clean, modern visual style with a blurred background to create depth and focus on the product. The frosted white panel and simple typography give it a contemporary, health-conscious aesthetic. The product is brightly lit and prominently displayed to attract attention. # Hooks Headline: Creatine + Collagen # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Creatine and collagen in one convenient formula # Benefits - Muscle strength - Joint health # Features - Creatine - Collagen # Call to action None used. # Social proof - None used. # Point of view - Brand: The product name is highlighted in the center of the frame, introducing the key components: 'Creatine + Collagen.' # Storyline - The ad opens by introducing the product name, Creatine + Collagen, over a background of someone working out. This immediately sets the context for the product's use and benefits from the brand's perspective. - The jars of the supplement are placed in the foreground. This highlights the product's packaging and available flavors from the brand's perspective.

# Ad summary This ad calls out ingredients in Ancient Nutrition products. It focuses on L-Theanine and Organic Ashwagandha, emphasizing their clinical validation and differentiating them from mere calming ingredients. # Brand positioning Ancient Nutrition positions itself as a provider of supplements that contain ingredients that are more than just calming; they are clinically validated. This implies a focus on scientific backing and efficacy, appealing to consumers who prioritize evidence-based wellness solutions. The brand aims to occupy a space in the consumer's mind as a reliable source of health supplements that go beyond traditional or unsubstantiated claims, promoting a lifestyle of informed and effective self-care. Ancient Nutrition differentiates itself by emphasizing clinical validation over generic calming effects, suggesting a departure from competitors that may rely on marketing buzzwords without concrete support. # Product The ad spotlights two ingredients featured in Ancient Nutrition supplements: L-Theanine and Organic Ashwagandha. L-Theanine is presented with a molecular structure visual, suggesting a science-backed component known for its calming effects. Organic Ashwagandha is showcased through an image of the raw root, highlighting its natural and organic origin. The ad's main focus is emphasizing that the ingredients are not just 'calming' but 'clinically validated,' aiming to address concerns about the efficacy and scientific backing of natural supplements. This makes the products worth trying or buying for those seeking reliable and effective solutions. # Visual style The ad uses a clean, minimalist aesthetic with a light color palette to convey a sense of calm and trustworthiness. The images are simple and clear, focusing on the ingredients themselves. The typography is straightforward and easy to read, contributing to an overall impression of clarity and scientific rigor. # Hooks Headline: OUR INGREDIENTS AREN'T JUST “calming.” # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses skepticism around the effectiveness of natural calming ingredients, suggesting that many such products lack scientific backing. # Value propositions - Ingredients that are not just calming, but clinically validated. # Benefits - Clinically validated ingredients # Features - L-Theanine - Organic Ashwagandha # Call to action None used. # Social proof - None used. # Point of view - Brand: This perspective is present throughout the ad. The brand is promoting the featured ingredients as clinically validated. # Storyline - The ad opens by contrasting the common perception of calming ingredients with the brand's emphasis on clinical validation, immediately capturing attention and framing the brand as scientifically grounded. The brand voice is speaking directly to the consumer, highlighting what separates their ingredients from others. - The ad showcases L-Theanine with a molecular structure, visually representing the scientific aspect and providing a concrete example of the brand's ingredient offerings. The brand is highlighting a specific ingredient in its product line to add credibility and tangibility to its claims. - The ad features Organic Ashwagandha with an image of the root, emphasizing its natural and organic source, appealing to health-conscious consumers. The brand is pointing out another key ingredient while reinforcing the natural aspect of their products.

# Ad summary This image is an advertisement for eating in-season foods in March. It provides a list of fruits and vegetables that are in-season during that month. # Brand positioning This advertisement promotes eating in-season fruits and vegetables, which suggests a commitment to fresh, seasonal eating habits. It presents itself as an informative guide, aligning the brand with values of health, awareness, and mindful consumption. The visual simplicity and the focus on produce names underscore a straightforward, no-frills approach to healthy eating, contrasting with overly processed or out-of-season options. The use of a list format and clean layout emphasizes convenience and ease of understanding, positioning the brand as a resource that simplifies healthy choices for consumers. There is no direct reference to a competitor. # Product The advertisement features a list of produce that is in season in March, categorized into fruits and vegetables. The fruits mentioned are Kiwi, Strawberries, Pineapple, Grapefruit, Tangerines, and Avocado. The vegetables mentioned are Cabbage, Carrots, Leeks, Broccoli, Spinach, and Parsley. The visuals include corresponding, realistically styled illustrations of each product alongside the list. This product functions as a guide for consumers looking to make informed choices about their produce selection during the month of March. The ad serves to make the task of selecting in-season produce less daunting and more accessible to a wider audience. # Visual style The ad has a clean, minimalist style that emphasizes scannability and clarity. It uses a simple color palette of muted tones and stark white backgrounds for the produce, giving it a fresh and organic feel. The layout is grid-based, with a clear division between fruits and vegetables, which aids quick browsing. The text is straightforward and legible, using a sans-serif font. The high production quality suggests a professional, curated approach, which is balanced by the naturalistic depictions of the produce, creating a blend of informative and appealing visuals. The overall aesthetic is designed to be informative and easily digestible, perfect for a quick glance in a social media feed. # Hooks Headline: March Produce # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Access to seasonal produce options, simplifying meal planning and grocery shopping # Benefits - Provides a guide to eating in-season produce during the month of March # Features - Fruits: Kiwi, Strawberries, Pineapple, Grapefruit, Tangerines, and Avocado - Vegetables: Cabbage, Carrots, Leeks, Broccoli, Spinach, and Parsley # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad functions from the brand's perspective, providing information and guidance about seasonal produce. # Storyline - The image begins by highlighting that the list it is providing is produce that is in season. This serves to set the stage by immediately informing the viewer of the guide's core focus: what to eat seasonally, from the brand's POV. - The graphic provides a title to the list, specifying that it is specifically for March produce. This aims to orient the viewer and to clarify the guide's temporal relevance. The ad specifies a particular time frame to make the information actionable and seasonally relevant, from the brand's POV. - The graphic presents two categorized lists, one for fruits and one for vegetables, that are in season. This helps the viewer know what produce options are available. This aims to simplify meal planning or grocery shopping, making it easier for the audience to consume in-season items, from the brand's POV.

# Ad summary This ad features a testimonial from a satisfied user of Ancient Nutrition's Multi Collagen Advanced 'Lean' supplement. The ad showcases the positive results experienced by the user, who claims to have lost 10 pounds while using the product daily. The user's pride and satisfaction are emphasized. # Brand positioning Ancient Nutrition is presented as a provider of nutritional supplements focused on holistic health and wellness. The brand emphasizes the use of whole food ingredients in their dietary supplements, positioning itself as a natural and effective solution for health-conscious consumers. The brand aims to occupy a space in the consumer's mind that associates it with high-quality, natural, and effective supplements that support overall well-being and weight management. Ancient Nutrition differentiates itself by combining collagen with other nutrients, targeting consumers looking for comprehensive health solutions. # Product The product featured is Ancient Nutrition's Multi Collagen Advanced 'Lean' supplement, presented in a dark brown bottle with a burgundy and green label. The supplement is designed to help users with weight management by breaking down and burning fat. It is for individuals looking to lose weight and improve their overall health. The product is a whole food dietary supplement. A potential purchase barrier, skepticism about weight loss supplements, is addressed through the inclusion of a customer testimonial who lost 10 pounds. # Visual style The ad has a clean and bright aesthetic with soft lighting. The image is a studio-shot photo with a shallow depth of field, blurring the background to focus on the product and testimonial. The visual motifs include a lifestyle setting with a woman writing, suggesting a health and wellness routine. The typography is integrated with a clear and legible font for the testimonial. # Hooks Headline: Awesome product. I lost 10 pounds! I take this every day, so I'm able to lose weight. And I am proud of myself! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of difficulty in losing weight, as indicated by the customer testimonial who lost 10 pounds using the product. "I lost 10 pounds!" # Value propositions - The testimonial demonstrates the product's effectiveness in helping users lose weight and feel proud of themselves. # Benefits - Able to lose weight - Breaks down and burns fat # Features - Multi Collagen Advanced 'Lean' - Whole Food Dietary Supplement - 90 Capsules # Call to action None used. # Social proof - "Awesome product. I lost 10 pounds! I take this every day, so I'm able to lose weight. And I am proud of myself!" # Point of view - Customer: The testimonial at the top of the ad is from the customer's point of view because they share personal experiences with the product. - Brand: The product displayed in the foreground is from the brand's point of view because they are advertising their product. # Storyline - The ad begins with a quote from a satisfied customer, who states they lost 10 pounds using the product. This is intended to grab attention and build trust by showcasing positive results from a real user. The audience is experiencing the story from the customer's perspective. - The customer continues by saying they take the product every day and are able to lose weight, expressing pride in themselves. This aims to reinforce the product's effectiveness and the user's satisfaction, highlighting the emotional benefit of weight loss. This is told from the customer's point of view. - The product itself is then visually highlighted in the foreground, with the testimonial quote as background. This reinforces the product being advertised and what the customer is saying in the testimonial. The viewer is seeing the product through the brand's perspective.

# Ad summary This ad features a nutritionist who recommends Ancient Nutrition's Active Peptides Metabolism to her clients to help reduce cravings and increase resting metabolic rate in just two hours. She shares a clip of herself making a peptide-rich breakfast to demonstrate other ways of consuming peptides. # Brand positioning Ancient Nutrition presents itself as a wellness brand offering high-quality, targeted supplements. The ad promotes the brand's new line and features a nutritionist endorsing the Metabolism Booster for its effectiveness in reducing cravings and increasing metabolic rate. Ancient Nutrition aims to occupy the space of providing natural and effective solutions for those seeking to improve their metabolic health. The brand promotes a healthy lifestyle by offering supplements that integrate seamlessly into daily routines. # Product Ancient Nutrition's Active Peptides Metabolism is a supplement designed to help reduce cravings and increase resting metabolic rate. The product comes in capsule form, with 60 capsules per container. The ad claims that it helps control cravings and boosts metabolism in just two hours. It is positioned as a useful tool to stack into your routine for annoying cravings or stubborn weight loss. # Visual style The ad features a clean, minimalist aesthetic with natural lighting and a bright, neutral color palette. The editing style includes static shots with smooth transitions. The production quality has a UGC feel, which supports the casual tone and authenticity. # Hooks Spoken: Female 1: So peptides are sort of the thing these days, and as a nutritionist, I get it. Text overlay: So peptides are sort / of the thing these days. / And as a nutritionist, I get it. Visual: 00:00–00:02 A wood countertop features a plate of avocado toast topped with a sliced egg. Jars of granola and other ingredients are in the background. The camera focuses on a pair of hands spreading what appears to be hummus on a piece of bread. # Funnel stage Consideration # Pain points Annoying cravings or stubborn weight loss. "For annoying cravings or stubborn weight loss, this can be a really useful tool to stack into your routine." # Value propositions - Useful tool to stack into your routine - Helps control cravings - Boosts metabolism # Benefits - Reduce cravings - Increase resting metabolic rate in just two hours # Features - Capsule form - Contains peptides # Call to action None used. # Social proof - "I've been recommending their metabolism booster to my clients" – Female 1 (Nutritionist) # Point of view - Expert 100% – The ad is told from the perspective of a nutritionist who is recommending the product. # Storyline - 00:00–00:07 The speaker begins by stating that peptides are trendy and explains them as short-chain amino acids that act as messengers for cells. - 00:07–00:16 She notes that natural peptides are found in foods like eggs but can be extracted into targeted supplements like Ancient Nutrition’s new line. - 00:16–00:24 She reveals she has been recommending the Ancient Nutrition metabolism booster to her clients because it has been shown to reduce cravings and increase resting metabolic rate in just two hours. - 00:24–00:29 She concludes by summarizing the product benefits, noting it is a useful tool for cravings or stubborn weight loss to stack into your routine.

# Ad summary This ad addresses the issue of stress-induced cravings by highlighting Ancient Nutrition Active Peptides Cortisol supplement that balances cortisol and cuts cravings. # Brand positioning Ancient Nutrition is positioned as a health and wellness brand offering supplements that address specific health concerns. The brand emphasizes holistic health and natural solutions, as suggested by the focus on cortisol balance and craving reduction. The brand is targeting customers who seek alternative health solutions. # Product The product being advertised is Ancient Nutrition Active Peptides Cortisol. It aims to balance cortisol levels and cut cravings, specifically targeting those who experience stress-related eating habits. The product comes in a white plastic container with a dark purple label. (on-package label text) The label includes: ANCIENT NUTRITION ACTIVE PEPTIDES CORTISOL. The label also shows (on-package label text) that the product SUPPORTS CORTISOL BALANCE and HELPS CONTROL CRAVINGS. # Visual style The ad employs a minimalist and direct visual style. The product is placed on a solid cream background, drawing attention to the product. The typography is bold and clean. The lighting is soft and even. The images are not overly retouched. This is a simple and clear ad that focuses on delivering its message quickly. # Hooks Headline: That “Why am I eating this?” feeling… is probably stress. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the issue of stress-induced cravings, which is signaled in the line, "That 'Why am I eating this?' feeling... is probably stress." # Value propositions - Cortisol balancing leading to cut cravings # Benefits - Cut cravings # Features - Balance cortisol # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is giving the solution. # Storyline - The ad opens by addressing the feeling of "Why am I eating this?", framing it as a common thought. The brand tells the viewer that this feeling is probably stress, connecting overeating to an emotional trigger. - The brand offers a solution by stating "Balance cortisol & cut cravings with this," which is meant to provide a clear promise of what the product can achieve. - The ad shows a photo of the product to visually represent the solution, allowing the audience to see what is being offered and associate it with the solution presented.