How Javy Coffee Advertises on Meta

# Ad summary A woman shares her protein coffee recipe using Javvy protein powder. She shows how to make it and describes the benefits. # Brand positioning Javvy positions itself as a delicious and convenient way to consume protein for those looking to lose or maintain weight. The brand touts all-natural ingredients and zero sugar. # Product Javvy Protein Coffee is a protein powder designed to be mixed into coffee for a high-protein, low-sugar coffee beverage. The powder is all-natural, contains prebiotics, and has zero sugar. Each scoop contains 10 grams of protein and comes in flavors like caramel and French vanilla. Javvy claims to be so delicious that you will never drink coffee the same again. # Visual style The ad is filmed in selfie-style, with the creator holding the camera throughout. It has a casual, UGC feel with natural lighting and minimal editing. The pacing is steady, and the cuts are timed to the speaker's rhythm. # Hooks Spoken: 00:00–00:03 If your proffee does not look like this, you’re doing it wrong. This is 50 grams of protein. Text overlay: 00:00–00:03 Reply to rodie's comment (Comment UI) / 00:00–00:03 So JUST the protein shake and add the scoop of powder? / 00:00–00:03 Let's make Iced Coffee with 50g of protein Visual: 00:00–00:03 A close up, overhead shot of an iced coffee drink on a white marble countertop. A hand with long pink acrylic nails points at the coffee. A translucent white speech bubble appears in the background. # Funnel stage Middle of funnel (Consideration) # Pain points Many protein powders have an unpleasant taste that makes the consumer gag. # Value propositions - The protein coffee is so good, it's better than getting coffee at a coffee shop. - The easiest way to hit your protein goal # Benefits - A high-protein coffee beverage - Helps you lose and stay at a calorie deficit # Features - All natural - Zero sugar - Contains prebiotics - Each scoop is 10 grams of protein # Call to action None used. # Social proof - “I have gone through bags of this now, and to the girlie who had put me on there, honestly, she was a dime because I will never drink coffee the same again.” – Female 1 (Customer) # Point of view - Customer 100% – All content is delivered by a single creator reviewing the product. # Storyline - 00:00–00:03 The creator responds to a comment on her video about adding protein powder to her coffee. - 00:03–00:07 She then introduces her protein coffee recipe, which she says will change your life because it is easy. - 00:07–00:11 She provides the nutritional rationale behind the recipe and how she uses it to maintain her calorie deficit. - 00:12–00:27 She then presents the Javvy Protein Coffee powder and describes its flavors and nutritional benefits. - 00:27–00:32 She briefly describes how she mixes it with hot milk and adds it to iced coffee. - 00:32–00:37 She tries the coffee, expresses how good it tastes, and states it's better than getting coffee at a coffee shop. - 00:37–00:47 She encourages viewers to use their favorite protein drink, and then recommends this brand because it doesn't have a protein taste that would otherwise make her gag. - 00:47–00:53 She emphasizes that drinking protein coffee helps her achieve her protein goals, which is key to her weight loss success. - 00:53–00:56 She states that the protein coffee is so good that it would do well if sold in stores. - 00:56–01:10 She asks why anyone would drink a high-sugar coffee when they could drink one with 50 grams of protein, and then promotes a huge sale and free gifts to the girl who suggested she try the protein coffee powder.

# Ad summary This image ad promotes Javvy Protein Coffee, highlighting a limited-time super sale. The ad features various flavors of the instant coffee mix, emphasizing the protein content and availability while supplies last. # Brand positioning Javvy is presented as a modern, health-conscious brand offering a convenient way to enjoy coffee with added protein. The brand emphasizes functional benefits like zero sugar and the inclusion of prebiotics, positioning itself as a better-for-you alternative to traditional coffee. The variety of flavors suggests a focus on taste and customization, appealing to consumers who want a protein boost without sacrificing flavor. Javvy aims to occupy the space of a functional beverage that fits into a healthy lifestyle, pushing against the norms of sugary or less nutritious coffee options. # Product Javvy Protein Coffee is an instant coffee mix designed for individuals seeking a convenient and protein-rich beverage. The product is available in multiple flavors, including Original, Hazelnut, Caramel, Mocha, and French Vanilla. Each serving contains 10g of protein and is formulated with zero sugar and prebiotics. The product is packaged in individual black pouches, each featuring a clear window showcasing a prepared glass of iced coffee with the respective flavor's ingredients (e.g., hazelnuts for Hazelnut flavor, chocolate pieces for Mocha flavor). The ad highlights the ease of preparation and the nutritional benefits, making it an appealing option for those looking to boost their protein intake while enjoying a coffee beverage. # Visual style The ad features a vibrant and attention-grabbing visual style with a focus on product visibility and promotional messaging. The production quality is highly polished, with studio-shot product displays and dynamic elements like coffee splashes and scattered beans. The color palette is warm, with contrasting red and gold for the sale announcement against the black product packaging. The typography is bold and clear, ensuring the message is easily scannable. The overall aesthetic is designed to be eye-catching and persuasive, fitting for an in-feed ad. # Hooks Headline: SUPER SALE # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of needing a quick and convenient way to get a protein boost without sacrificing the enjoyment of coffee. The visual of instant coffee mix and the claim of "10g Protein" directly target this need. # Value propositions - Get your protein and coffee fix in one convenient drink. - Enjoy a guilt-free coffee experience with zero sugar and added prebiotics. - Quick and easy preparation for a protein-packed coffee anytime, anywhere. # Benefits - Convenient protein boost - Healthy coffee alternative - Easy to prepare # Features - 10g Protein - Zero Sugar - Prebiotics - Instant and Iced Coffee # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product, its benefits, and a limited-time offer to drive sales. # Storyline - The ad opens with a display of Javvy Protein Coffee pouches in various flavors, immediately showcasing the product and its range. This is from the brand's perspective, aiming to capture attention with visual variety and product availability. - The central message of a "SUPER SALE" is prominently displayed, creating a sense of urgency and excitement. This is from the brand's perspective, designed to incentivize immediate purchase. - The phrase "WHILE LIMITED STOCK LASTS" reinforces the urgency, further motivating viewers to act quickly. This is from the brand's perspective, emphasizing scarcity to drive conversions. - The ad concludes with another display of Javvy Protein Coffee pouches, reinforcing the product and its availability. This is from the brand's perspective, ensuring the product remains top-of-mind.

# Ad summary This ad features a female spokesperson promoting Javvy's Clear Protein Refreshers as a fruity, non-coffee alternative to their regular protein coffee. The ad highlights the product's features and offers a limited-time bundle deal with free gifts and shipping. # Brand positioning Javvy is presented as a direct-to-consumer brand specializing in protein-enhanced beverages and snacks, with a focus on catering to customer preferences and incorporating feedback into their product development process. The brand aims to occupy the space of providing convenient and health-conscious options that support fitness goals without sacrificing taste. Javvy differentiates itself by offering innovative alternatives like a "juice refresher" protein drink that breaks from traditional protein shakes, coffee, and other artificially-sweetened products, and providing a refreshing alternative that doesn't compromise on nutritional benefits or taste. The brand aims to create a community by responding to customer demands and incorporating them into their new products. The brand communicates an informal, playful tone through its casual language and visuals, and emphasizes its customer-centric approach by acknowledging and addressing customer feedback. # Product Javvy Clear Protein Refreshers are presented as a fruity, non-coffee alternative protein supplement. It provides 10g of protein per serving, with 45mg of caffeine and zero sugar. The product is designed for individuals seeking a refreshing and health-conscious way to support their fitness goals. The Refreshers are explicitly positioned as tasting like a "juice refresher," implying a light, fruity flavor profile that is both palatable and refreshing, while still being beneficial to health goals. The ad emphasizes that it is unlike traditional protein shakes by being light and non-dairy, with no sugar crash. The Refreshers are marketed as a direct response to customer demand for a non-coffee option, addressing a potential barrier to entry for those who dislike or cannot consume coffee. The ad conveys that the product is worth trying for those who are looking for a guilt-free and refreshing way to get their daily protein intake. # Visual style The ad has a UGC feel with polished commercial elements. It combines casual, direct-to-camera segments with bright, clean product shots. The editing style includes quick cuts to emphasize key product features and benefits, along with smooth transitions between segments. The production quality is a hybrid of UGC and commercial, creating a friendly tone, and the pacing is moderate, with cuts timed to key talking points. # Hooks Spoken: 00:02–00:07 You asked, we listened. After months of DMing us, asking for a fruity non-coffee option... Text overlay: 00:00–00:02 she hates s***bucks that much i guess 💀 Visual: 00:00–00:02 In an outdoor yard with green grass, a young blonde girl, wearing a black tank top, jean shorts, white sneakers, and sunglasses, swings a yellow toy baseball bat at a pink cup on the ground. After hitting the cup, the contents spill. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies that viewers may be looking for a protein supplement option that isn't a thick, heavy shake or coffee. As the brand representative said: "You asked, we listened. After months of DMing us, asking for a fruity non-coffee option..." # Value propositions - The Clear Protein Refreshers provide a fruity, refreshing alternative to traditional protein shakes and coffees, delivering protein and energy without sugar or a heavy feeling. - The product's formulation and flavor profile directly address customer requests, emphasizing the brand's responsiveness and customer-centric approach. - The launch bundle offers a high-value proposition with a substantial discount (58% off), free gifts (up to $85 value), and free shipping. # Benefits - Tastes like a juice refresher - Supports your goals - No thick shake - No coffee - No sugar crash # Features - Clear protein - 10g protein per serving - 45mg of caffeine - Zero sugar # Call to action Tap this video to grab this super exclusive bundle link ✨ # Point of view - Brand 100% – The brand shares product information and offers in a direct-to-camera style. # Storyline - 00:00–00:02 00:00–00:02 A girl swings a toy bat at a Starbucks cup, knocking it over. - 00:02–00:07 00:02–00:07 A female brand representative, framed from the waist up, appears in front of a shelf filled with the brand's products, and says, "You asked, we listened. After months of DMing us, asking for a fruity non-coffee option..." - 00:07–00:08 00:07–00:08 The brand rep continues, "We finally did it!" - 00:08–00:12 00:08–00:12 The brand rep is not seen. An image appears of a clear drink and the brand's Clear Protein Refreshers product and its packaging. She says, "Meet Refreshers. Clear protein, 10g per serving, 45mg of caffeine, and zero sugar." - 00:12–00:14 00:12–00:14 The brand rep reappears on screen and says, "It tastes like a juice refresher..." - 00:14–00:15 00:14–00:15 The brand rep continues, "...but actually supports your goals." - 00:15–00:17 00:15–00:17 The brand rep continues, "No thick shake, no coffee, no sugar crash." - 00:17–00:19 00:17–00:19 The brand rep continues, "And because this just launched, we went big." - 00:19–00:24 00:19–00:24 The brand rep moves in front of a whiteboard with promotional information and says, "The three bag bundle is 58% off, comes with up to $85 of free gifts, and has free shipping!" - 00:25–00:28 00:25–00:28 The brand rep holds a glass of the drink and the product and says, "You asked for it, now don't miss it. Grab yours before everyone catches on."

# Ad summary This ad showcases Javvy Protein Coffee, emphasizing its convenience and nutritional benefits. It features a hand using a frother to mix the coffee in a glass, alongside the product packaging, highlighting key features like protein content, MCTs, zero sugar, and prebiotics. # Brand positioning Javvy is presented as a modern, health-conscious brand that caters to individuals seeking convenient and nutritious options. The brand positions itself as a provider of functional beverages that seamlessly integrate into a fast-paced lifestyle. By emphasizing attributes like protein content, brain-boosting MCTs, zero sugar, and prebiotics, Javvy appeals to consumers who prioritize both physical and cognitive well-being. The brand aims to occupy a space in the consumer's mind as a go-to choice for those looking to optimize their daily routine with a blend of health and convenience, pushing against the norms of traditional, less nutritious coffee options. # Product Javvy Protein Coffee is a powdered coffee mix designed for quick and easy preparation. The product is marketed towards health-conscious individuals seeking a convenient breakfast or nutritional boost. Key features include 10g of protein, brain-boosting MCTs, zero sugar, and prebiotics for gut health. The ad highlights the hazelnut flavor, suggesting a palatable and enjoyable taste experience. The product aims to address the purchase barrier of time constraints by offering a fast and efficient way to consume a nutritious coffee beverage. The ad conveys that Javvy Protein Coffee is worth trying or buying because it combines the benefits of coffee with added nutritional value, making it a practical choice for busy individuals. # Visual style The ad has a clean, modern aesthetic with a focus on product visibility and clear messaging. The production quality appears to be studio-shot, with even lighting and a soft color palette. The visual motifs include icons to represent product features and a gradient background for a contemporary feel. The image treatment involves background removal and subtle color grading to enhance the product's appeal. The typography is large and bold, ensuring scannability in-feed. The overall style is platform-native, designed to blend seamlessly into a social media feed while still capturing attention. # Hooks Headline: THIS COFFEE EATS BREAKFAST FOR YOU # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of time constraints and the need for a quick and nutritious breakfast option. The headline "THIS COFFEE EATS BREAKFAST FOR YOU" directly signals this frustration. # Value propositions - Convenient and nutritious coffee option - Quick and easy preparation - Supports physical and cognitive well-being # Benefits - Eats breakfast for you # Features - 10g protein - Brain Boosting MCTs - Zero Sugar - Prebiotics for Gut Health # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline and feature callouts are presented from the brand's perspective, highlighting the product's benefits and nutritional information. - Customer: The visual of a hand using a frother to mix the coffee in a glass offers a customer's perspective, demonstrating the ease of preparation and showcasing the final product. # Storyline - The ad opens with the headline "THIS COFFEE EATS BREAKFAST FOR YOU," immediately conveying the product's primary benefit: convenience. This is told from the brand's perspective, aiming to grab the viewer's attention with a bold claim. - Next, the ad highlights key features of the coffee, such as "10g protein," "Brain Boosting MCTs," "Zero Sugar," and "Prebiotics for Gut Health." This is presented from the brand's perspective, providing functional details to support the initial claim and appeal to health-conscious consumers. - The ad then shows a hand using a frother to mix the coffee in a glass, alongside the product packaging. This visual demonstration, from the customer's perspective, illustrates the ease of preparation and showcases the final product, reinforcing the convenience and appeal of Javvy Protein Coffee.

# Ad summary string # Brand positioning Javy Coffee is presented as a convenient and health-conscious alternative to traditional coffee. The brand positions itself as a provider of protein-infused coffee that is both sugar-free and rich in prebiotics, catering to health-conscious consumers who don't want to compromise on their coffee fix. The brand aligns with a lifestyle that values both wellness and efficiency, offering a product that fits seamlessly into a busy routine. Javy Coffee pushes against the norms of sugary, unhealthy coffee options, offering a functional product that delivers performance and health benefits without sacrificing taste. The brand aims to occupy the space of a guilt-free indulgence, appealing to those who seek a balance between health and enjoyment. # Product Javy Protein Coffee is a caramel-flavored coffee concentrate infused with protein and prebiotics. It is designed for individuals seeking a convenient and healthy coffee option. The product is sugar-free and contains prebiotics, promoting gut health. The primary USP is its combination of coffee, protein, and prebiotics in a single product, offering a functional beverage that supports both energy and wellness. The ad showcases the product being scooped from its packaging, implying ease of use and portion control. The ad addresses the purchase barrier of unhealthy coffee options by offering a sugar-free, protein-rich alternative. The product is presented as a way to enjoy coffee without compromising on health goals. # Visual style The ad has a polished, commercial aesthetic with a focus on product presentation. The editing style consists of static shots with smooth transitions. The production quality is high, aiming to create an appealing and trustworthy image. The pacing is slow and consistent, with cuts timed to emphasize key product features and offers. # Hooks Text overlay: 00:00–00:03 THIS DEAL WON'T LAST! / 00:00–00:03 UP TO 50% OFF / 00:00–00:03 FREE GIFTS Visual: 00:00–00:02: A close-up shot shows a hand holding a white plastic scoop filled with light brown powder, presumably Javy Protein Coffee. The scoop is positioned over an open bag of Javy Protein Coffee Caramel flavor. The bag is brown with black accents and features an image of a caramel dessert. Text overlays read 'THIS DEAL WON'T LAST!', 'UP TO 50% OFF', and 'FREE GIFTS'. The background is a blurred mix of white and brown, suggesting a cozy, domestic setting with holiday decorations. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of unhealthy coffee options that are high in sugar and lack nutritional benefits. The ad offers a sugar-free, protein-rich alternative. # Value propositions - Sugar-free coffee with protein and prebiotics - Convenient and healthy coffee option # Benefits - Convenient - Healthy coffee option - Supports energy and wellness # Features - Zero sugar - Prebiotics - Protein Coffee # Call to action None used. # Social proof - None used. # Point of view - Customer 0% – Not applicable. - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product and its features. - Expert 0% – Not applicable. - External source 0% – Not applicable. # Storyline - 00:00–00:02 The ad opens with a close-up shot of a hand scooping Javy Protein Coffee from its packaging. - 00:00–00:02 The focus is on showcasing the product's texture and form, emphasizing its appeal. - 00:00–00:02 The perspective is from the brand, highlighting the product's features and benefits. - 00:00–00:02 The tone is informative and promotional, aiming to capture the viewer's attention with the product's unique attributes. - 00:00–00:02 The narrative progresses by visually presenting the product and its key selling points. - 00:02–00:13 The ad continues with repeated shots of the hand scooping the coffee, reinforcing the product's visual appeal and ease of use. - 00:02–00:13 The message is consistent: Javy Protein Coffee is a convenient and desirable product. - 00:02–00:13 The brand's perspective remains dominant, emphasizing the product's features and benefits. - 00:02–00:13 The tone remains promotional and informative, aiming to persuade the viewer to consider the product. - 00:02–00:13 The narrative concludes by continuously showcasing the product, reinforcing its appeal and ease of use.

# Ad summary This ad promotes Javvy Protein Coffee and offers a deal to build a bundle of three items at 58% off for Valentine's Day. # Brand positioning Javvy is presented as a brand offering protein-infused coffee that comes in a variety of flavors. The brand positions itself as a provider of convenient and tasty protein coffee, perfect as a quick treat or supplement to daily routines. With flavors like Original, Caramel, French Vanilla, Snickerdoodle, Hazelnut, Mocha, and Tiramisu, Javvy differentiates itself by offering unique and dessert-inspired flavors within the protein coffee category. The brand seemingly targets consumers looking for a delicious way to increase protein intake, aligning with those seeking enjoyment and convenience. # Product Javvy Protein Coffee is a protein-infused coffee product that comes in various flavors. The flavors promoted in the ad include Original, Caramel, French Vanilla, Snickerdoodle, Hazelnut, Mocha, Original, and Tiramisu. Each variety is packaged in a black pouch with a clear window, displaying a visual of the prepared drink with toppings. The pouches indicate the coffee contains 10g of protein. The product is presented as an appealing coffee beverage that addresses the need for a quick and tasty protein boost. The limited time bundle offer addresses potential barriers by providing a limited-time offer. # Visual style The ad has a polished, studio-shot production quality, making it visually appealing and professional. The visual motif includes a grid layout of the products and a background of hearts to reinforce the Valentine's Day theme. The image treatment consists of soft, diffused lighting and a consistent pink color grading to create a cohesive aesthetic. The typography integration is large and bold, making the text easily scannable. The overall visual style is designed to be eye-catching and on-brand, aligning with platform-native behaviors by being straightforward and visually engaging. # Hooks Headline: 58% OFF BUILD YOUR BUNDLE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 58% OFF BUILD YOUR BUNDLE This Valentine's Day # Benefits - Build Your Bundle # Features - 10g protein # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is primarily from the brand, highlighting the product's features, benefits, and promotional offer. This is evident throughout the entire ad, from the top headline to the displayed flavors and the final call to action. # Storyline - The ad starts by capturing attention with a bold Valentine's Day offer of '58% OFF' a Javvy Protein Coffee bundle. This is intended to draw viewers in with a clear financial incentive from the brand's perspective. - The main message encourages the viewer to 'BUILD YOUR BUNDLE This Valentine's Day', emphasizing customization and occasion. This is from the brand's perspective, promoting the idea of creating a personalized gift or treat. - The ad shows multiple flavors of Javvy Protein Coffee, allowing the viewer to see variety of options. This creates the impression of choice from the brand's perspective. - The ad concludes with 'YOU CAN PICK ONLY 3!', creating urgency. This is from the brand's perspective.

# Ad summary A woman prepares two protein coffee lattes, one for herself and one for her boyfriend, using Javvy Protein Coffee. She highlights the different protein amounts and flavors in each drink, and promotes a limited-time sale with free gifts. # Brand positioning Javvy Protein Coffee is presented as a convenient and tasty way to incorporate protein into your daily coffee routine. The brand caters to health-conscious individuals, particularly those who prioritize post-workout recovery. The ad emphasizes the ease of making a protein-filled latte at home, positioning Javvy as a simple solution for those seeking a protein boost without sacrificing flavor. The brand aligns with a lifestyle that values both fitness and indulgence, offering a variety of flavors to suit individual preferences. Javvy aims to disrupt the norm of bland protein supplements by providing a delicious and customizable coffee experience. # Product Javvy Protein Coffee is a protein-infused coffee powder designed to be mixed into lattes or other beverages. The product is available in various flavors, including French Vanilla and Caramel, each containing different amounts of protein (20g and 11g, respectively). The ad highlights the product's use in creating a post-workout protein-filled latte. The product is for anyone who enjoys coffee and wants to add protein to their diet, especially after a workout. The ad addresses the purchase barrier of taste by emphasizing that Javvy lattes taste great. The ad shows the powder being added to milk, blended, and served over ice with almond milk creamer, demonstrating the ease of preparation and customization. # Visual style The ad has a casual, UGC feel with natural lighting and a simple kitchen setting. The editing is straightforward with static shots and smooth transitions. The production quality is clean but not overly polished, aligning with the intended tone of a relatable, everyday user sharing their routine. The pacing is moderate, with cuts timed to the music beats. # Hooks Text overlay: 00:00–00:03 to the girl who told me about @javvycoffee, we love you, nothing tastes better than a protein filled latte after a workout ✨🫶🏼 / 00:00–00:03 my bf's 20g protein french vanilla / 00:00–00:03 mine 11g protein caramel Visual: 00:00–00:01: A woman with long brown hair pulled back, wearing a black tank top, stands in a kitchen. She pours milk from a white carton into a clear glass. Text on the glass reads "my bf 20g protein french vanilla". The background shows a countertop, white cabinets, and a string of lights. / 00:01–00:02: The woman pours milk from a purple carton into a second clear glass. Text on the glass reads "mine 11g protein caramel". / 00:02–00:03: The woman holds up a black bag of Javvy Protein Coffee. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies that some people struggle to find protein supplements that taste good, especially after a workout. The text overlay states, "nothing tastes better than a protein filled latte after a workout," suggesting that Javvy Protein Coffee solves this problem by providing a delicious and enjoyable way to consume protein. # Value propositions - Delicious protein-filled latte: Combines the enjoyment of coffee with the benefits of protein. - Customizable protein intake: Offers different flavors with varying protein amounts to suit individual needs. - Post-workout recovery: Provides a tasty and convenient way to replenish protein after exercise. # Benefits - Tastes great - Provides a protein boost after a workout - Convenient and easy to prepare at home # Features - Protein-infused coffee powder - Available in French Vanilla (20g protein) and Caramel (11g protein) flavors - Easy to mix into lattes # Call to action None used. # Social proof - "to the girl who told me about @javvycoffee, we love you, nothing tastes better than a protein filled latte after a workout" # Point of view - Customer 100% – The entire video is presented from the perspective of a customer making and enjoying the product. # Storyline - 00:00–00:01 The ad begins with a woman preparing two lattes, one for herself and one for her boyfriend, immediately establishing a relatable, everyday scenario. - 00:01–00:02 She pours milk into two glasses, setting up a comparison between the two drinks and highlighting the different protein content and flavors. - 00:02–00:05 The woman adds Javvy Protein Coffee powder to each glass, showcasing the product and its ease of use. - 00:05–00:07 She blends the drinks, visually demonstrating the preparation process and creating a sense of anticipation. - 00:07–00:12 Ice is added to the glasses, followed by almond milk creamer, further illustrating the customization options and the final steps of the latte preparation. - 00:12–00:17 The ad concludes with the woman holding up the finished lattes, emphasizing the visual appeal and promoting a limited-time sale with free gifts, creating a sense of urgency.

# Ad summary A woman shares three facts about Javvy Protein Coffee and asks viewers to spot the lie. She reveals that the third fact is the lie, because with the provided link, customers get 58% off plus free gifts. # Brand positioning Javvy Protein Coffee is presented as a health-conscious brand that offers a convenient way to incorporate protein, MCTs, and prebiotics into one's diet. The brand emphasizes low-calorie and zero-sugar options, appealing to those looking to maintain a healthy lifestyle without sacrificing taste. Javvy positions itself as a brand that provides added value through discounts and free gifts, incentivizing customers to purchase through specific links. The brand aims to occupy the space of a functional and beneficial coffee alternative, aligning with a lifestyle focused on health and convenience. # Product Javvy Protein Coffee is a coffee product designed to provide additional health benefits. It is packed with 10 grams of protein, MCTs, and prebiotics. The product is low in calories and contains zero grams of sugar, making it suitable for health-conscious individuals. The ad features the original flavor and hazelnut flavor. The product is presented as a convenient way to enjoy coffee while also getting a boost of protein and other beneficial nutrients. The ad addresses the purchase barrier by offering a significant discount and free gifts when ordering through the provided link, making it more appealing for potential customers to try or buy the product. # Visual style The ad has a UGC feel with a casual, selfie-style presentation. The editing includes quick cuts and static shots. The production quality is a hybrid, combining elements of a polished commercial with a more raw, authentic feel. The pacing is consistent, with cuts timed to the music and voiceover. The overall aesthetic is bright and energetic, with a focus on showcasing the product and the presenter's enthusiasm. # Hooks Spoken: 00:00–00:02: Can you spot the lie about Javvy Protein Coffee? Text overlay: 00:00–00:03: Can You Spot the Lie About Javvy Protein Coffee? Visual: 00:00–00:02: A woman with long brown hair, wearing a pink hoodie, stands in front of a shelf with Javvy Protein Coffee products. A purple neon Javvy sign is visible in the background. The camera is handheld and shaky, creating a casual, selfie-style feel. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies that viewers may be looking for a healthier coffee option that is low in calories and sugar, while still providing added health benefits like protein, MCTs, and prebiotics. The frustration is the difficulty of finding a convenient and tasty coffee that meets these needs. "Can you spot the lie about Javvy Protein Coffee?" # Value propositions - Convenient way to get 10 grams of protein, MCTs, and prebiotics - Low calorie and zero sugar for health-conscious individuals - Significant discount and free gifts when ordering through the provided link # Benefits - Packed with protein - Low calorie - Zero grams of sugar - 58% off - Free gifts - Free shipping # Features - 10 grams of protein - MCTs - Prebiotics - Low calorie - Zero grams of sugar # Call to action Click the link below ⬇️ # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is enthusiastic about the product and sharing a special offer. # Storyline - 00:00–00:02 The ad begins with a question to the viewer, asking if they can spot the lie about Javvy Protein Coffee. - 00:02–00:13 The woman lists three facts about Javvy Protein Coffee: it's packed with 10 grams of protein, MCTs, and prebiotics; it's low calorie with zero grams of sugar; and when you order from this link, you'll get 50% off. - 00:13–00:14 She asks if the viewer thinks they know the answer. - 00:14–00:22 She reveals that the third fact is the lie, because with the provided link, you'll get 58% off plus a bunch of freebies. - 00:22–00:25 She encourages viewers to use the link to get the best sale they've ever had.

# Ad summary This ad demonstrates how to make an iced coffee with 10g of protein using Javy Protein Coffee Caramel. It also highlights a sale and free gifts. # Brand positioning Javy Protein Coffee aims to occupy the space in the consumer's mind as a convenient and healthy coffee option. The brand aligns with a lifestyle that values both taste and nutritional benefits, offering a product that is all-natural, zero sugar, and contains prebiotics. It pushes against the norm of traditional, less healthy coffee options by providing a protein-packed alternative. The brand positioning is both functional (providing protein and prebiotics) and emotional (allowing consumers to enjoy coffee guilt-free). # Product Javy Protein Coffee Caramel is an instant iced coffee mix that contains 10g of protein per serving. It is designed for individuals looking for a convenient and healthy coffee option. The product is all-natural, zero sugar, and contains prebiotics. The USPs include its high protein content, ease of use (instant mix), and health benefits (zero sugar, prebiotics). The ad shows the product being used to make a caramel iced coffee at home. The ad addresses the purchase barrier of unhealthy coffee options by offering a guilt-free alternative. The ad tells the viewer that this product is worth trying because it allows them to enjoy a delicious iced coffee while also getting a protein boost and other health benefits. # Visual style The ad has a polished, clean aesthetic with bright lighting and a focus on the product. The editing style is quick cuts, with each step of the process shown in a clear and concise manner. The production quality is high, giving it a commercial feel. The pacing is consistent, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:03 [Singing] Lets make Iced Coffee with 10g of protein 😋 Text overlay: 00:00–00:03 Lets make Iced Coffee with 10g of protein 😋 Make a protein iced coffee with me Visual: 00:00–00:01 A close-up shot of a clear plastic cup filled with iced coffee. The background includes a gray and white patterned backsplash, a sign that says "Old Fashioned Hot Cocoa Served Here", and a wooden Christmas tree decoration. / 00:01–00:03 The camera zooms out to show the ingredients needed to make the iced coffee: Javy Protein Coffee Caramel, Starbucks Zero Caramel Macchiato syrup, and Favorite Day Cold Foam. The background remains the same. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional coffee options are unhealthy and lack nutritional value. This is signaled by the focus on "zero sugar" and "10g of protein." # Value propositions - Enjoy a delicious iced coffee while also getting a protein boost and other health benefits. - Convenient and easy to make at home. # Benefits - Convenient and healthy coffee option - Guilt-free indulgence - Protein boost - Improved gut health # Features - 10g of protein per serving - All natural - Zero sugar - Contains prebiotics - Instant iced coffee # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer demonstrating how to make the iced coffee. # Storyline - 00:00–00:01 The ad begins by showcasing a finished iced coffee in a clear plastic cup. - 00:01–00:03 00:01–00:03 The ad then shows the ingredients needed to make the iced coffee: Javy Protein Coffee Caramel, Starbucks Zero Caramel Macchiato syrup, and Favorite Day Cold Foam. - 00:03–00:05 00:03–00:05 The ad shows the creator opening the Javy Protein Coffee Caramel packet and pouring strawberry almond milk into a clear plastic cup. - 00:05–00:12 00:05–00:12 The creator adds the Javy Protein Coffee Caramel powder to the milk and mixes it with a handheld frother. - 00:12–00:18 00:12–00:18 The creator adds Starbucks Zero Caramel Macchiato syrup and Favorite Day Cold Foam to the coffee. - 00:18–00:21 00:18–00:21 The creator adds a straw, puts a lid on the cup, and mixes the drink. - 00:21–00:24 00:21–00:24 The ad ends by showcasing the finished iced coffee and the Javy Protein Coffee Caramel packet, highlighting a sale and free gifts.

# Ad summary This ad promotes Javvy Coffee concentrate. The ad features a woman with purple gloves showing off a coffee concentrate bundle that is on sale for Valentine's Day. The sale includes 60% off, free shipping, and free gifts. She pulls all of the items out of the box and shows the value of the sale. # Brand positioning Javvy positions itself as a convenient and customizable solution for coffee lovers. The brand emphasizes ease of use and versatility. Javvy distinguishes itself from traditional brewing methods by offering a concentrate that can be used hot or iced without machines. The brand caters to individuals who value efficiency and variety in their coffee experience, aligning with a lifestyle that prioritizes convenience without sacrificing flavor or customization. # Product Javvy offers a coffee concentrate that allows users to make a full cup of coffee instantly. The ad is advertising a bundle that includes four full-size bottles of the coffee concentrate. The flavors included are White Chocolate Macadamia, Chocolate Raspberry Truffle, and Iced Vanilla Cream Drizzle. Each bottle contains 35 servings. The product aims to eliminate the need for brewing or machines and can be used to make both hot and iced coffee. The bundle also includes Valentine's Day freebies, such as a coffee spoon, a recipe booklet, and a tumbler. The ad addresses potential purchase barriers by assuring customers that the significant discount is not a mistake or pricing error. # Visual style The ad features a UGC-style aesthetic with a brightly lit product focus. The editing is simple with static shots. The pacing is moderate, with cuts timed to key product features. The video is meant to feel casual and informative. # Hooks Spoken: 00:00–00:02 So my boss told me to explain this deal because people keep thinking it's a mistake. Text overlay: 00:00–00:03 My BOSS told me to explain this deal 🔥 Visual: 00:00–00:02 A close-up shot of a countertop covered in confetti hearts. In the center of the frame, a woman's hands wearing purple gloves hold a cardboard box with Javvy coffee concentrate bottles. The background features a shelf with various Javvy products, including coffee concentrates and protein coffees. The shelf is decorated with Valentine's Day decorations. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of customers believing the deal is a mistake, indicating potential distrust or disbelief in the offer's validity. The ad clarifies it is not a glitch or pricing error, assuring customers of the deal's legitimacy. # Value propositions - The bundle deal includes four full-size bottles of coffee concentrate with a 60% discount, free shipping, and free gifts, providing a high-value opportunity to stock up on Javvy Coffee. # Benefits - 60% OFF - Free shipping - Free gifts # Features - Coffee concentrate - One teaspoon makes a full coffee in seconds - Hot or ice - No brewing - No machines # Call to action You just have to order through this link and grab it before it sells out again # Social proof - None used. # Point of view - Brand 100% – The ad is presented through the official voice of the brand, detailing a product offer with a focus on product claims and benefits. # Storyline - 00:00–00:02 The ad begins with a woman explaining the bundle deal she is promoting for Valentine's Day. - 00:02–00:09 The woman states that the coffee concentrate bundle is 60% off during the Valentine's Day sale. - 00:07–00:09 She continues by including the additional free shipping and gifts with the bundle. - 00:09–00:12 She explains what is included in the bundle. The bundle includes four full-size bottles of coffee concentrate. - 00:12–00:16 The woman goes into detail about the product, telling viewers that one teaspoon makes a full coffee in seconds, hot or ice, no brewing and no machines. - 00:17–00:22 She includes more details about the Valentines Day freebies. A coffee spoon, recipe booklet, and a tumbler. - 00:22–00:34 She concludes with a statement that the deal is in fact not a glitch. She encourages the viewers to use the link to purchase and grab the product before it sells out again, because this is not a deal that will last long.

# Ad summary This ad showcases a woman preparing an iced caramel coffee using Javvy coffee concentrate. The ad promotes the concentrate using a UGC-style video that features a quick, three-step recipe. # Brand positioning Javvy coffee concentrate aims to simplify the coffee-making process for consumers seeking a convenient and efficient solution. Positioned as a modern, accessible brand, Javvy aligns with the lifestyle of busy individuals who value convenience without sacrificing quality. The brand challenges traditional coffee preparation methods by offering a concentrate that eliminates the need for brewing, pushing against the norms of time-consuming coffee routines. Javvy focuses on functional benefits, promising a quick and easy way to enjoy coffee without compromising on taste. # Product Javvy coffee concentrate is a liquid coffee product designed to streamline the process of making coffee at home. It simplifies coffee preparation into a few easy steps by eliminating the need to brew coffee. The concentrate is marketed towards anyone who wants to enjoy their coffee without the usual hassle of brewing. Javvy is highlighted for its ease of use and convenience, with the ad demonstrating a three-step recipe for iced caramel coffee: add ice and water, pour in the coffee concentrate, and top with milk. This solves the customer's problem of not having enough time to make coffee. # Visual style The ad utilizes a bright and clean aesthetic with a focus on product visibility. The marble countertop provides a clean backdrop. The editing style involves quick cuts to maintain a fast pace, with each step of the coffee-making process shown efficiently. The overall production quality has a UGC feel, aiming for an authentic and relatable presentation. The audio and visual elements are synced. Pacing remains consistent throughout the ad. # Hooks Text overlay: 3 step caramel ice coffee Visual: 00:00–00:01 A close-up shot shows a translucent tumbler filled with a light brown coffee beverage. The tumbler has a light green lid and a lavender straw. The tumbler sits on a marble countertop. Behind it are four bottles of Javvy concentrate. / 00:01–00:02 The tumbler is empty and without a lid. A pair of hands with red nail polish places the tumbler on the counter. / 00:02–00:03 A hand holding a clear ice scoop adds ice to the tumbler. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the time and effort required to make coffee using traditional methods. # Value propositions - Quick and easy coffee making - Simplified three-step process # Benefits - Convenience - Efficiency # Features - Coffee concentrate - Three-step recipe for caramel iced coffee # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer demonstrating how to make iced coffee using the product. # Storyline - 00:00–00:01 The video opens with a close-up of a tumbler containing a mixed drink. The frame is focused on the drink itself. The intention is to immediately show the end result of the coffee-making process. - 00:01–00:02 00:01–00:02 The creator places an empty tumbler on a countertop. This is intended to show the starting point before making the coffee. - 00:02–00:03 00:02–00:03 The creator adds ice to the tumbler. This is intended to start demonstrating the steps involved in making the coffee. - 00:03–00:04 00:03–00:04 The creator pours water into the tumbler. This continues the demonstration of making the coffee. - 00:04–00:05 00:04–00:05 The creator adds coffee concentrate to the tumbler. The focus is on the caramel flavor concentrate. This step shows how Javvy concentrate fits into the coffee preparation process. - 00:05–00:08 00:05–00:08 The creator pours milk into the tumbler. This is the final step in making the coffee. - 00:08–00:11 00:08–00:11 The creator puts the lid on the tumbler and shakes the drink. Then, the creator holds the tumbler to show the finished iced caramel coffee. The purpose is to highlight the drink and encourage viewers to purchase the coffee concentrate.

# Ad summary This ad promotes Javvy Coffee Concentrates by showcasing a variety of flavors and highlighting a limited-time 'Buy 3 Get 3 Free' offer. # Brand positioning Javvy is presented as a brand that offers a variety of coffee concentrates in different flavors, designed to enhance and customize the coffee-drinking experience. The brand is positioned as fun and accessible, with a focus on providing a range of options to suit different tastes. The presentation of multiple flavors suggests the brand aims to occupy a space in the consumer's mind as a go-to for unique and customizable coffee solutions, pushing against the norm of traditional, less-personalized coffee products. The brand aligns with a lifestyle that values variety and personalization, and its functional positioning is centered around providing convenient and flavorful coffee concentrates. # Product The featured product is Javvy Coffee Concentrate, which comes in various flavors such as Birthday Cake, Brownie Batter, Cookie Dough, Mint Chocolate Chip, Caramel Macchiato, and White Chocolate Macadamia. These concentrates are designed to be added to coffee to enhance the flavor. The product is for coffee lovers who want to customize their drinks with unique and indulgent flavors. The ad highlights a 'Buy 3 Get 3 Free' offer, making it an appealing opportunity for customers to try multiple flavors and stock up. The concentrates address the purchase barrier of wanting to try new flavors by offering a volume-based incentive. # Visual style The ad has a polished and vibrant aesthetic, using bright, contrasting colors and smooth animations to create an eye-catching promotional video. The editing style features seamless transitions and static shots of the product with animated confetti. The production quality is high-end, with a clear and visually appealing presentation designed to capture attention quickly. The pacing is consistent, maintaining a rhythmic flow with the music. Visual elements and text are timed to the music beats, enhancing the overall impact. # Hooks Text overlay: 00:00–00:08: BUY 3 / 00:00–00:08: GET GIFTS / 00:00–00:08: 3 FREE Visual: 00:00–00:08: An animated background features Javvy Coffee Concentrate bottles in various flavors, including Birthday Cake, Brownie Batter, Cookie Dough, Mint Chocolate Chip, Caramel Macchiato, and White Chocolate Macadamia. The bottles are arranged around a central text overlay stating 'BUY 3 GET 3 FREE.' Confetti is animated throughout the background, which transitions in color from pink to orange. # Funnel stage Top of funnel # Pain points None used. # Value propositions - Buy 3 Get 3 Free: Offers increased value and encourages trying multiple flavors. # Benefits - Enhanced Coffee Experience - Customizable Flavors # Features - Variety of Flavors: Birthday Cake, Brownie Batter, Cookie Dough, Mint Chocolate Chip, Caramel Macchiato, and White Chocolate Macadamia. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and promoting an offer. # Storyline - 00:00–00:08 The ad opens with an animated background of various Javvy Coffee Concentrate flavors and a 'Buy 3 Get 3 Free' offer.

# Ad summary A man prepares a glass of iced coffee and recommends Javvy Protein Creamer, which has 11 grams of protein and 11 grams of collagen and turns into a cold foam. # Brand positioning Javvy presents itself as a healthy alternative to traditional sugary creamers. The brand aims to occupy a space in the consumer's mind where taste and health benefits coexist. Its zero sugar content and added protein and collagen appeal to health-conscious individuals. The brand pushes against the norm of traditional creamers that are often high in sugar. # Product Javvy Protein Creamer is a coffee creamer alternative that contains 11 grams of protein, 11 grams of collagen, and zero sugar. The product is for those who enjoy coffee creamer but want to avoid the high sugar content found in traditional creamers. It can also turn into a cold foam, eliminating the need to pay extra for this option at coffee shops. The flavor shown in the ad is White Chocolate Mocha, but all flavors are presented as phenomenal. The ad suggests that this product is worth trying or buying for its health benefits and ability to create cold foam. # Visual style The ad has a casual, UGC feel with simple cuts and static shots. The production quality is basic, aligning with a user-generated content style. The pacing is consistent at approximately 15 cuts per minute. # Hooks Spoken: This creamer has 11 grams of protein, 11 grams of collagen, zero sugar, and it turns into a cold foam. Visual: 00:00–00:05: A man stands in a white kitchen, wearing a gray tank top, patterned shorts, glasses, a gold chain, and a white baseball cap. He has tattoos on his arms. He pours a white liquid from a light blue thermos with cartoon characters (Mickey Mouse) into a clear glass of iced coffee. The kitchen has white cabinets and stainless steel appliances. A few colorful decorations are visible in the background. # Funnel stage Consideration # Pain points Paying extra for cold foam at coffee shops, and high sugar content in traditional creamers. # Value propositions - Protein creamer with the same taste as regular creamer - Healthy coffee creamer with protein and collagen - Save money by making your own cold foam # Benefits - Healthy alternative to regular creamer - Tastes just like your regular creamer - Makes the perfect cold foam - No more having to pay extra just to get cold foam # Features - 11 grams of protein - 11 grams of collagen - Zero sugar - Turns into a cold foam # Call to action Upgrade that creamer that you've been using. # Social proof - "I got the white mocha chocolate flavor, but all of them taste phenomenal." – Male 1 (Customer) # Point of view - Customer 100% – The entire video is shot from the perspective of a customer or user of the product. # Storyline - 00:00–00:05 The man pours creamer from a small, insulated thermos into a glass filled with iced coffee. - 00:06–00:07 He points at the glass of coffee with cold foam and asks, "Can your creamer do that?" - 00:07–00:12 He implies that most creamers are full of sugar, but that the Javvy creamer is a healthy alternative with the same great taste. - 00:12–00:18 He holds up the bag of Javvy Protein Creamer and mentions it tastes just like regular creamer and makes the perfect cold foam without having to pay extra. - 00:19–00:24 He encourages viewers to upgrade their current creamer and mentions the White Chocolate Mocha flavor is phenomenal.

# Ad summary This ad promotes Javvy Protein Coffee. The ad displays the different flavors that the product comes in and advertises the deal the company is running where customers can save $44 and buy 4 and get 3 free gifts. # Brand positioning Javvy presents itself as an all-natural, zero-sugar, and prebiotic instant iced coffee brand, catering to health-conscious consumers seeking a convenient and nutritious coffee option. The brand's product line includes a variety of flavors, from classic options like Original and French Vanilla to more indulgent choices such as Tiramisu, White Chocolate Mocha, Salted Caramel, Sugar Cookie, Mocha, and Hazelnut. By offering diverse flavors and functional benefits like added protein, Javvy aims to occupy a space in the market that combines health and indulgence, appealing to consumers who want a tasty treat without compromising their dietary goals. # Product Javvy Protein Coffee is an instant iced coffee mix designed for health-conscious consumers who want a convenient, protein-packed coffee option. It comes in a variety of flavors, including Original, French Vanilla, Caramel, Tiramisu, White Chocolate Mocha, Salted Caramel, Sugar Cookie, Mocha, and Hazelnut. Each serving contains 10g of protein and is made with all-natural ingredients, zero sugar, and prebiotics. The product addresses the purchase barrier of taste by offering a range of flavors that cater to different preferences, ensuring there's a Javvy Protein Coffee for everyone. Its key USPs include being a quick and easy way to enjoy iced coffee with added protein and health benefits. # Visual style The ad has a clean, straightforward aesthetic. The background has a pastel blue look. The visuals emphasize product packaging, which keeps the customer focused on the product itself. The ad uses quick cuts between the multiple different product flavors. The overall production quality is a polished commercial. The pacing stays consistent. # Hooks Text overlay: SAVE $44 / BUY 4 GET 3 FREE GIFTS / FREE / FREE / FREE Visual: 00:00–00:01 An image of a bag of Javvy protein coffee is in the center of the screen. Text above the product reads, “SAVE $44 BUY 4 GET 3 FREE GIFTS”. To the right are gift boxes, with the text “FREE” next to each box. The color of the bag is yellow and the flavor is original. / 00:01–00:01 An image of a bag of Javvy protein coffee is in the center of the screen. Text above the product reads, “SAVE $44 BUY 4 GET 3 FREE GIFTS”. To the right are gift boxes, with the text “FREE” next to each box. The color of the bag is blue and the flavor is french vanilla. / 00:01–00:02 An image of a bag of Javvy protein coffee is in the center of the screen. Text above the product reads, “SAVE $44 BUY 4 GET 3 FREE GIFTS”. To the right are gift boxes, with the text “FREE” next to each box. The color of the bag is orange and the flavor is caramel. / 00:02–00:03 An image of a bag of Javvy protein coffee is in the center of the screen. Text above the product reads, “SAVE $44 BUY 4 GET 3 FREE GIFTS”. To the right are gift boxes, with the text “FREE” next to each box. The color of the bag is brown and the flavor is Tiramisu. # Funnel stage Bottom of funnel (Conversion): Strong offer, CTA, urgency, or direct product push designed to drive purchase now # Pain points None used. # Value propositions - Save $44 while also stocking up on the different flavors of Javvy Protein Coffee. # Benefits - Save $44 - Buy 4 get 3 free gifts # Features - All natural - Zero Sugar - Prebiotics - 10g Protein - Instant iced coffee # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is from the official brand, using product shots and promotional text. # Storyline - 00:00–00:02 The ad starts with an upbeat musical introduction. - 00:02–00:14 The ad then highlights a range of Javvy Protein Coffee flavors, showing the packaging.

# Ad summary This ad addresses concerns that Javvy Protein Coffee is too expensive by breaking down the cost of buying the ingredients to make a comparable beverage. The ad shows that Javvy protein coffee is more affordable than buying coffee, protein, MCTs, and prebiotics individually or buying a latte and a protein shake daily. The three-bag bundle is presented as a good value with a discount and free shipping. # Brand positioning Javvy is a protein coffee brand aimed at busy individuals who want a convenient and nutritious coffee alternative. Javvy positions itself as a time-saving and cost-effective solution compared to buying coffee and protein supplements separately. The brand promotes a lifestyle of convenience, health, and value, targeting those who prioritize simplifying their daily routines and saving money without sacrificing taste or nutrition. Javvy pushes against the norm of buying multiple products (coffee, protein, MCTs, and prebiotics) by offering an all-in-one solution. # Product Javvy Protein Coffee is a convenient instant coffee mix that provides 10 grams of protein, MCTs, and prebiotics in each serving. It is marketed towards individuals who want to save time and money by replacing their usual coffee and protein shake routine with a single product. Javvy Protein Coffee comes in various flavors such as Tiramisu and Sugar Cookie and contains zero grams of sugar per serving. The product is positioned as an all-in-one solution that eliminates the need to buy multiple separate products, addressing the purchase barrier of having to acquire and store individual ingredients. # Visual style The ad combines user-generated content (UGC) style footage with polished commercial elements. It has a hybrid production quality, blending casual, relatable visuals with clear product shots and on-screen graphics to present information. The editing style includes quick cuts to maintain a fast pace, with a cut roughly every 1-2 seconds. The cuts, text overlays, and product actions are timed to the music beats and voiceover lines to create audio-visual sync. # Hooks Spoken: Female 1: We get this comment all the time asking why protein coffee is expensive. Text overlay: Reply to tourmom.69's comment / y'all's coffee is literally so expensive idk how to justify that tbh (comment) Visual: 00:00–00:03: A close-up, overhead shot shows a hand using a metal spoon to mix a white powder with a dark brown substance on a wooden surface. To the right, a black bag labeled "Javvy Protein Coffee Tiramisu" is visible. The background is a blurry brown wooden cabinet. A white comment box overlay appears on the left side of the frame. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the perception that protein coffee is expensive and the hassle of buying and preparing multiple ingredients separately. Quote: "y'all's coffee is literally so expensive idk how to justify that tbh." # Value propositions - One scoop provides protein, MCTs, and prebiotics - 58% off with free shipping and free gifts - Bundle lasts months - Protein coffee with real coffee - Saves money by replacing the cost of a latte or protein shake - Simplifies your mornings with 0g of sugar # Benefits - Saves time - Saves money - Simplifies your mornings - No buying five separate products - No double spending on coffee and shakes - No wasted tubs sitting in your cabinet # Features - 10g protein - MCTs - prebiotics - 0g sugar - One scoop # Call to action Tap this video to grab this super exclusive bundle link # Point of view - Customer 45% – The POV of real customers is communicated through testimonials, direct interactions, and casual demonstrations of the product in various settings. - Brand 55% – The POV of the brand is communicated through product claims, cost breakdowns, and presentation of Javvy as a solution to common frustrations. # Storyline - 00:00–00:03 The ad opens with a comment about Javvy protein coffee being too expensive. - 00:00–00:05 The speaker acknowledges the frequent question of why protein coffee is expensive and addresses the sentiment that it’s cheaper to make at home, setting up a price comparison. - 00:05–00:07 The speaker proposes breaking down the math to analyze the cost. - 00:07–00:10 Visuals list the ingredients needed to make a similar beverage separately—coffee, whey protein, MCTs, and prebiotics—while the speaker narrates. - 00:10–00:14 The speaker directs the audience to price these items at the store, then divide by servings to calculate the cost per serving. - 00:14–00:18 The ad emphasizes the additional cost of a $6 to $8 latte or $4 to $6 protein shake that Javvy aims to replace. - 00:18–00:24 The presenter introduces Javvy Protein Coffee, highlighting that it provides 10 grams of protein, MCTs, and prebiotics at $1.75 per serving, with zero grams of sugar. - 00:24–00:28 The ad shows the viewer that Javvy removes the need to buy five separate products and eliminates double spending on both coffee and shakes. - 00:28–00:30 The ad conveys the benefit of no wasted tubs sitting in the cabinet. - 00:30–00:35 The ad highlights a three-bag bundle that lasts months and shows it’s currently 58% off with free shipping and free gifts. - 00:35–00:41 The ad concludes by stating that Javvy saves time and money while simplifying mornings, positioning it as a smarter choice and encouraging viewers to grab the bundle before the sale ends.

# Ad summary A woman discusses "Ozempic face", the protein crash that happens when you stop eating enough food to keep the muscle, and suggests that the Javvy Hot Coffee Bundle matches the quality consumers expect from everything else they buy. She touts 10 grams of protein per cup, zero sugar, and smooth steady energy. The woman also notes that the Valentine's Day Deal is live for up to 56% off and four free gifts. # Brand positioning Javvy is presented as a premium wellness brand that offers high-quality coffee concentrates and protein creamers. The brand caters to individuals who prioritize luxury skincare, high-end supplements, and expensive wellness routines. It seeks to position itself as a sophisticated and functional choice for those who value clean, refined products. The brand emphasizes its coffee and creamer as not being instant or powder, appealing to consumers who want the quality of a cafe latte but with added benefits. This is a functional product that enhances consumers' coffee experience while providing essential nutrients and energy, aligning with a practical and health-conscious lifestyle. # Product The Javvy Hot Coffee Bundle features real coffee concentrate, not instant or powder, and a protein creamer. The bundle is designed for those who want to turn their daily hot coffee into something functional with 10 grams of protein per cup, zero sugar, and smooth steady energy. It aims to solve the protein crash, or Ozempic face, that happens when people don't eat enough food to keep their muscle. It is marketed as an upgrade that makes sense for those already investing in luxury skincare, high-end supplements, and wellness routines. The creamer matches the quality that consumers expect from everything else they buy. # Visual style The ad has a casual and relatable visual style with a UGC feel. The editing includes quick cuts to keep the pace moving, interspersed with static shots. The production quality has a hybrid feel, combining polished shots of products with more casual shots of the woman speaking directly to the camera. The pacing is fast, with several cuts per minute, and shifts slightly depending on whether the woman is speaking or showing products. Text and product actions are timed to music beats and voiceover lines. # Hooks Spoken: Female 1: Here's what you buy your aunt who's on Ozempic for Valentine's Day. Text overlay: Reply to nichole.kate231's comment / GLP-1 friendly / Valentine's gifts?? . . Visual: 00:00–00:02: A woman with long, dark, wavy hair wearing a pink sweatshirt lies on a white bed in front of a striped brown and white wall. In the foreground is a comment bubble. # Funnel stage Consideration # Pain points The 'Ozempic face' or protein crash happens when you stop eating enough food to keep your muscle. # Value propositions - The creamer upgrade makes sense for those investing everywhere else in high-end skincare and supplements. - Elevated, practical, and actually supports results # Benefits - Turns daily hot coffee into something functional - Supports results - Matches the quality she expects from everything else she buys # Features - Real coffee concentrate - Not instant - Not powder - Protein creamer - 10 grams of protein per cup - Zero sugar - Smooth steady energy # Call to action Tap here # Social proof - "Here's what you buy your aunt who's on Ozempic for Valentine's Day" – Female 1 (Customer) - "Auntie approved" – Female 1 (Customer) # Point of view - Customer 100% – The ad is communicated from the perspective of a woman who has experience with the product. # Storyline - 00:00–00:02 The creator addresses the audience, introducing a gift idea for someone on Ozempic for Valentine's Day. - 00:02–00:07 The creator clarifies that flowers are not a suitable gift because of "Ozempic face," a real side effect, and clarifies that the medication isn't causing the problem, but the protein crash is. - 00:07–00:09 The creator explains that people stop eating enough food to keep their muscle, which results in a protein crash. - 00:09–00:11 The creator notes that it's frustrating to do everything else right and still deal with this. - 00:11–00:15 The creator highlights luxury skincare, supplements, and wellness routines as things people do right. - 00:15–00:18 The creator states that none of it works if someone is not getting enough protein to support muscle while they're losing weight. - 00:18–00:23 The creator explains that most people in GLP1 aren't hungry, so they default to salads and iced coffee. - 00:23–00:27 The creator says that the foods look clean and feel refined, but it is not enough to address the protein issue. - 00:27–00:28 The creator introduces the Javvy Hot Coffee Bundle as a solution that fits the lifestyle. - 00:28–00:35 The creator describes the Javvy products as real coffee concentrate, not instant or powder, and notes it can be finished with a protein creamer, that turns daily hot coffee into something functional. - 00:36–00:40 The creator says there are 10 grams of protein per cup with zero sugar and smooth steady energy. - 00:40–00:45 The creator describes the Javvy drink as tasting like a cafe latte, but finally matches the quality that customers expect from everything else she buys. - 00:45–00:57 The creator says that the Valentine's Day deal is live to save up to 56% off and get four free gifts. She notes that it is elevated, practical, and actually supports results.

# Ad summary This ad for Javvy Protein Coffee uses a ticking clock animation to create urgency around a limited-time offer. The ad emphasizes the energy boost from the protein-infused coffee and promotes a buy-3-get-3-free gift promotion. The animation uses battery graphics to represent the energy levels. # Brand positioning Javvy positions itself as a provider of functional beverages designed to fuel an active lifestyle. The brand centers on its all-natural protein coffee as a healthy and convenient way to get energy and nutrition without sugar. The brand presents itself as a modern, health-conscious choice for individuals looking to optimize their daily performance with a boost of protein, targeting those who value both convenience and health. # Product Javvy Protein Coffee is a flavored, instant iced coffee mix designed to deliver a boost of energy with added protein. The product comes in powder form, packaged in a resealable bag for easy storage and use. Each serving contains 10g of protein. The coffee is all-natural, zero sugar, and contains prebiotics. The ad highlights the product's functionality as a quick and convenient way to fuel your body and crush your goals. It targets people who are looking for a healthy, protein-packed, and instant iced coffee option that can be easily integrated into their busy lifestyles. # Visual style The ad features a clean and colorful aesthetic with a flat, graphic style. The use of animation and motion graphics gives it a dynamic feel. The color palette is bright and modern, with a gradient background. The transitions are smooth and the pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:02: Fuel your body crush your goals! [Enthusiastic] Text overlay: 00:00–00:02: FUEL YOUR BODY / 00:00–00:02: CRUSH YOUR / 00:00–00:02: GOALS! Visual: 00:00–00:02: A product bag of Javvy Protein Coffee in a turquoise pouch with black top is centered on a blue gradient background, with a glass of iced coffee with flowers illustrated on the pouch. White text overlay reads, “FUEL YOUR BODY CRUSH YOUR GOALS!” above the bag. The bag is visually framed as a clock, with lines as hour markers around the perimeter of the bag and a red needle in the center. The left side of the bag has a battery symbol with the letter E (for empty), while the right side has a battery symbol with F (for full). Beneath the bag, white text reads, “BUY 3 GET 3 FREE GIFTS,” along with four images of potential free gifts: a Javvy shaker cup, a sleep mask, a purple present, and a small cardboard box. # Funnel stage Bottom of funnel (Conversion) # Pain points Low energy and difficulty achieving daily goals. The ad uses the phrase "Fuel your body" to suggest that the target audience is not sufficiently energized, leading to unproductivity. # Value propositions - All natural, zero sugar, and prebiotics make it a healthy choice. - 10g of protein per serving to support an active lifestyle. - Instant iced coffee offers a convenient and quick way to boost energy. # Benefits - Fuel your body - Crush your goals # Features - All natural - Zero sugar - Prebiotics - 10g protein per serving - Instant Iced Coffee # Call to action Grab yours now! # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the official brand perspective, highlighting product features and benefits through direct claims and animated visuals. # Storyline - 00:00–00:02 The ad starts with the claim that the product fuels your body and helps you crush your goals. - 00:02–00:05 The animation highlights that without the product, the user is running on E, or empty, represented by the battery icon. - 00:05–00:10 The countdown timer represents the time the user will have energy and the time the buy-3-get-3-free gift promotion is running. - 00:10–00:15 The animation switches from empty to full battery and the speaker highlights that the user can achieve their goal with the product.

# Ad summary This ad promotes Javvy protein coffee and a St. Patrick's Day sale. The ad features a creator packing an order and highlighting the protein coffee bundle, the free gifts, and a sales promotion of 58% off, free shipping, and free gifts with the purchase of a four-bag bundle. The ad is shot in a casual setting, suggesting that Javvy protein coffee is a low-effort way for customers to get protein-packed coffee. # Brand positioning Javvy is presented as a provider of better coffee made easy with protein. The brand aligns with the values of convenience, health, and taste by addressing the common pain point of calorie-loaded coffee. Javvy promotes a lifestyle where individuals can enjoy smooth, protein-packed coffee without compromising their health goals. The brand positions itself as a solution to chalky protein shakes, offering a tastier way to consume protein. The functional difference is that Javvy offers the convenience of protein and coffee in one drink, whereas other brands may offer one or the other. # Product The product featured is Javvy protein coffee, available in various flavors. The product is marketed as an alternative to calorie-loaded coffee and chalky protein shakes. Javvy protein coffee aims to provide a smooth, protein-packed coffee solution with 10 grams of protein. The company is offering a St. Patrick's Day sale with free gifts, positioning the offer as a stroke of luck. The product is designed for individuals looking to curb cravings, support steady energy, and avoid the inconvenience of traditional protein shakes. The product is offered as a four-bag bundle with a 58% discount, free shipping, and free gifts. # Visual style The ad has a UGC-like feel, with simple shots and quick cuts. The production quality is polished, featuring a clean and organized product display. The visual motifs include center-framed shots of the woman and the product, with bright, direct lighting. The editing pace is moderate, with several cuts per minute. The visuals are synced to the voiceover narrative. # Hooks Spoken: Female 1: We're packing all of our orders with a little extra love today. Text overlay: Packing a 🌈LUCKY🍀 order💰 Visual: 00:00–00:02: A woman stands behind a metal table wearing a maroon sweatsuit and purple gloves. She raises her gloved hands with fingers pointing up and smiles. In the background, shelves are lined with Javvy protein coffee bags, decorated with St. Patrick's Day tinsel. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of consuming calorie-loaded coffee every morning. The ad suggests that this isn't "exactly luck." # Value propositions - Protein-packed coffee offers a smooth and convenient way to consume protein without the chalkiness of traditional protein shakes. - The St. Patrick's Day sale includes free gifts and free shipping, offering extra value and incentive to purchase. - Smooth protein-packed coffee with 10 grams of protein helps curb cravings and support steady energy. # Benefits - Curb cravings - Support steady energy - Healthier alternative to calorie-loaded coffee - Alternative to chalky protein shakes # Features - Smooth protein-packed coffee - 10 grams of protein - St. Patrick's Day sale - Free gifts # Call to action Tap this video to grab this exclusive bundle link # Social proof - "Jenna from Colorado is about to receive her protein coffee bundle" - Female 1 (Employee) # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing their product, sale, and benefits. # Storyline - 00:00–00:02 The ad begins by showing the Javvy employee packing orders. - 00:00–00:02 She announces that they are packing all of their orders with a little extra love today, conveying a sense of care and personal touch in their service. - 00:03–00:05 She directly responds to a customer comment, acknowledging Jenna from Colorado, and stating that she is about to receive her protein coffee bundle, creating a personal connection and highlighting customer interaction. - 00:05–00:07 The creator then poses a question regarding why the Javvy bundles are flying out the door, engaging the audience's curiosity. - 00:07–00:11 She proposes possible reasons, such as the St. Patrick's Day sale with free gifts, which feels like finding a four-leaf clover, associating the offer with luck and rarity. - 00:11–00:17 She suggests that people might finally realize that paying for calorie-loaded coffee every morning isn't exactly luck, setting up the product as a healthier alternative. - 00:17–00:22 The ad highlights other reasons, such as the 10 grams of protein in the coffee that helps curb cravings and support steady energy, emphasizing the health benefits. - 00:22–00:26 She suggests that customers may be tired of chalky protein shakes, contrasting it with Javvy's coffee that can do both. - 00:26–00:30 She includes a mystery gift in the order, indicating the customer will switch to Javvy and never go back, instilling customer loyalty and satisfaction. - 00:30–00:36 The creator presents the St. Patrick's Day four-bag bundle, which is 58% off with free shipping and free gifts, highlighting the offer and its benefits. - 00:36–00:38 She urges viewers to tap the video to grab the exclusive bundle link before the deal disappears, creating urgency and encouraging immediate action.

# Ad summary A woman dressed in ski gear and an American flag cape introduces the Javvy Protein Coffee bundle. She divides the flavors into different categories named, Chocolate Division, Smooth Division, and Chaos Division. She explains the amount of protein in the coffee, that it has prebiotics, MCTs, and is sugar free. She then explains the offer to save 58% plus get free shipping and 3 free gifts. # Brand positioning Javvy protein coffee is a powdered coffee mix that is marketed as a healthy option for people looking for a boost of protein with prebiotics, MCTs, and zero sugar. The brand offers various flavors of protein coffee, each offering a unique experience, as each bag has a slightly different flavor, and each can be mixed using only water. Javvy's packaging aesthetic focuses on providing information about the coffee. The brand offers multiple flavors which have been divided into different categories of chocolate, smooth, and chaos, thus marketing to a variety of people. Javvy coffee is a reliable and tasty caffeinated product, which provides a clean execution, while still being high drama. # Product Javvy Protein Coffee is a powdered coffee mix that comes in several different flavors, each with 10 grams of protein, prebiotics, MCTs, and zero sugar. The ad shows mocha, brownie batter, salted caramel, french vanilla, white chocolate mocha, sugar cookie, cookie dough, caramel, and original flavors. Javvy Protein Coffee is marketed as being "reliable and tasty" with a "clean execution," while also being high drama, but a crowd favorite. Each bundle comes with three full-size bags. Javvy Protein Coffee is a fuel that performs. # Visual style The ad's visual style is low-end production with a UGC feel. The editing style consists of quick cuts. The pacing shifts across the ad, with the fastest pacing taking place when she is throwing all the coffee bags in the air. # Hooks Spoken: Female 1: Welcome to the Javvy Winter Games Text overlay: 00:00–00:04 / Protein Coffee Bundle Visual: 00:00–00:02: The presenter stands in front of a metal shelf, which has Javvy Protein Coffee bags on it. She wears a white t-shirt with a long-sleeved shirt underneath, ski gloves, ski goggles, and an American flag cape. She holds a doll that is wearing ski gear and holding a small microphone. There are flags on the shelf and medals hanging. The text overlay says, "Javvy Winter Games" / 00:02–00:04: The text overlay says, "Protein Coffee Bundle". # Funnel stage Bottom of funnel (Conversion) # Pain points Consumers want healthy coffee options. # Value propositions - The protein coffee comes in a bundle of three bags, making the unit price lower. - The product provides multiple healthy additions with protein, prebiotics, MCTs, and no sugar. - The protein coffee offers three different flavor categories, so there is something for everyone. - 58% off, plus free shipping and three free gifts. # Benefits - fuel that performs - reliable - tasty - clean execution - high drama - crowd favorite # Features - 10 grams of protein per scoop - prebiotics - MCTs - zero sugar - three full size bags # Call to action Comment below # Point of view - Brand 100% – The content is delivered from the voice and perspective of the brand itself. # Storyline - 00:00–00:04 The woman in ski gear and an American flag cape welcomes viewers to the Javvy Winter Games and the main event protein coffee bundle. - 00:04–00:09 She introduces the first category of flavors, chocolate, with the varieties of mocha, brownie batter, and salted caramel. - 00:10–00:15 The woman introduces the second category, the smooth division, with the flavors of french vanilla, white chocolate mocha, and sugar cookie. - 00:15–00:21 Finally, she introduces the chaos division, which includes flavors of cookie dough, caramel, and original. - 00:21–00:27 The woman removes her ski goggles and pretends to prepare for her next race. - 00:27–00:36 She opens the box and throws the bags into the air and then back into the box. - 00:37–00:46 The woman shows the product bag and claims that each bundle comes with three full-size bags with ten grams of protein per scoop, prebiotics, MCTs, and is sugar free. - 00:46–00:49 She tells the viewer that right now, it is 58% off with free shipping and three free gifts. - 00:49–00:53 The woman prompts the viewer to comment below to say which bundle wins the gold, and grab yours before the sale ends at midnight.

# Ad summary This ad promotes Javvy Protein Coffee, emphasizing a limited-time offer of up to 58% off, free shipping, and free gifts when using an exclusive link. # Brand positioning Javvy is presented as a brand providing protein-infused coffee. The brand aligns with a lifestyle focused on convenience and health. It seems to be functional, offering an easy way to get protein and coffee in one product. The brand is positioned as offering a discount on their protein coffee bundle. The offer of free shipping and gifts adds an element of customer appreciation and incentivizes purchase. # Product Javvy Protein Coffee is an instant coffee mix that includes 10g of protein per serving. It is available in various flavors, including Mocha, Cookie Dough, Dutch Chocolate, Original, Salted Caramel, and Brownie Batter. The product aims to address purchase barriers by offering a significant discount (up to 58% off), free shipping, and free gifts to those who use the exclusive link provided. This link is emphasized as a way to access a deal not available on the regular website, creating exclusivity. The ad highlights that it's a limited-time offer. # Visual style The ad has a UGC feel, with a bright and colorful aesthetic. The editing style includes quick cuts and zooms to maintain viewer attention. The production quality is a mix of casual and polished, aligning with the product demo format. # Hooks Spoken: 00:00–00:01 Shut the [REDACTED] up. Text overlay: 00:00–00:01 Reply to userflame67's comment / 00:00–00:01 like this comment so I know when it goes on sale again Visual: 00:00–00:02 A person in a white sweater and purple gloves holds up different packages of Javvy Protein Coffee over a plastic tray containing colorful toy shapes and red sand. In the background is a wire rack stocked with Javvy products. The camera is positioned overhead in a close up. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad targets the pain point of missing out on a great deal. The initial user comment “like this comment so I know when it goes on sale again” suggests that viewers are afraid of missing out on the sale. # Value propositions - Discounted protein coffee bundle. # Benefits - Convenient way to get protein and coffee in one product - Significant discount - Free shipping - Free gifts # Features - Instant coffee with 10g of protein per serving - Variety of flavors: Mocha, Cookie Dough, Dutch Chocolate, Original, Salted Caramel, Brownie Batter. # Call to action Go before it expires! # Social proof - None used. # Point of view - Brand 100% – The ad is delivered by someone presenting Javvy's protein coffee with an emphasis on offers and limited-time deals. # Storyline - 00:00–00:01 The ad opens with a comment asking to be liked to know when the item goes on sale again, implying demand and interest. - 00:01–00:07 00:01–00:07 The speaker announces that the Javvy protein coffee bundle is significantly discounted, offering 58% off, free shipping, and free gifts. The message conveys excitement and a sense of urgency about the offer. This is from the brand's perspective. - 00:07–00:15 00:07–00:15 The speaker states that the discount is only available through an exclusive link and is not found on the website, stressing the exclusivity and limited nature of the deal. They suggest that the viewer should consider the offer if they've been thinking about buying the product.