How Cider Advertises on Meta

# Ad summary The ad showcases Cider's "soft-mood top," highlighting its features like the square neck, ruffle hem, and soft, fluffy material, emphasizing that it is made of 100% recycled cotton and available in sizes XXS-4XL. The ad also offers a 15% discount for new users, promoting a feeling-focused fashion approach. # Brand positioning Cider is presented as a fashion brand that focuses on feelings, rather than just trends. The brand is positioned to align with a youthful, playful, and environmentally conscious lifestyle, given that the featured top is 100% recycled cotton. The brand promotes accessibility by offering a wide range of sizes, from XXS to 4XL. Cider seems to ignore category norms by focusing on comfort and emotional connection to clothing, moving away from solely performance-based or trend-driven fashion. The brand positioning leans more towards emotional connection, emphasizing how fashion starts with a feeling. # Product The featured product is a white, short, loose-fitting top, referred to as a "soft-mood top." It has a square neckline, short puff sleeves with bow details, and a ruffle hem. The top is made of 100% recycled cotton, emphasizing its sustainability. The ad highlights that it is "soft & fluffy", suggesting comfort and a light feel. The product is available in sizes ranging from XXS to 4XL and comes in three colors. A potential purchase barrier is addressed through a 15% off discount for new users. The ad implies that this top is worth buying because of its comfortable material, inclusive sizing, and sustainable production. # Visual style The ad has a bright and airy aesthetic, with natural lighting and an outdoor setting. The editing style combines static shots with smooth transitions. The production quality has a polished commercial feel, despite the natural setting, which supports a youthful and relatable tone. The pacing is fairly consistent, with a moderate tempo of cuts. Product details are timed to appear with corresponding visuals. # Hooks Spoken: 00:00–00:03: [Singing] Moon, tell me if I could send all of my heart to you. Text overlay: 00:00–00:02: Today's soft-mood top ☁️🤍 Visual: 00:00–00:02: A young woman with long brown hair stands in a grassy field, wearing a short, white, loose-fitting top, brown boots, and a necklace. She faces the camera with a slight smile. The background includes a clear blue sky, green grass, and distant trees. A cartoon graphic of a doll wearing the same outfit appears on the left side of the frame. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Soft-mood top: Connects the product to a feeling of comfort and relaxation, making it appealing for everyday wear. - 100% recycled cotton: Appeals to environmentally conscious consumers, adding value through sustainability. - Sizes XXS-4XL: Promotes inclusivity, making the product accessible to a wide range of body types. # Benefits - Comfortable to wear due to the material being soft and fluffy - Inclusive sizing - Made with sustainable materials # Features - Square Neck - Ruffle Hem - Soft & Fluffy - 100% recycled cotton - Sizes XXS - 4XL # Call to action None used. # Social proof - None used. # Point of view - Customer 85% – The ad features a young woman showcasing the product in an outdoor setting, creating a relatable and authentic feel. - Brand 15% – UI elements and text overlays presenting product information, color options, and discounts provide direct communication from the brand. # Storyline - 00:00–00:02 The ad opens with a young woman standing in a grassy field under a bright blue sky, wearing the advertised top. The intention is to immediately showcase the product in a real-world setting, creating an inviting and carefree tone. The audience experiences the scene from a neutral third-person perspective, observing the woman and her outfit. The tone is light and airy, highlighting the top's aesthetic appeal. - 00:02–00:05 The frame zooms in to show the top in greater detail, highlighting features such as the square neck and ruffle hem with on-screen text. The intention is to educate the viewer about specific design elements of the top. The perspective remains third-person, focusing on objective product details. The tone is informative and precise. - 00:05–00:08 A UI element appears showing the product with color options, available sizes, and fabric content. This is intended to provide practical information regarding purchase options and material composition. The brand is speaking directly to the audience, conveying key product details to drive consideration. The tone is clear, efficient, and designed to address potential questions. - 00:08–00:10 The ad transitions to a close-up of the top's bow detail and fabric, emphasizing the "cute bow detail" and "100% recycled cotton" material with text overlays. The intention is to highlight the top's finer design elements and eco-friendly aspects. This part of the story is told from a brand perspective, underscoring product features and sustainability claims. The tone is detail-oriented and trustworthy. - 00:10–00:13 The ad shows the top styled in different outfits with other pieces, showcasing it in three different colors and a 15% off promotion for new users. The intention is to demonstrate the top's versatility and provide an incentive for purchase. This is from the brand's perspective, offering styling ideas and a direct offer. The tone is promotional and inspirational. - 00:13–00:16 The ad concludes by returning to the initial shot of the woman twirling in the top, accompanied by the brand's logo and tagline. The intention is to reinforce the brand and its core message, leaving the viewer with a positive impression. The tone is lighthearted and brand-focused, aligning with the initial aesthetic.

# Ad summary An ad for a women's denim jumpsuit. A young woman dances and poses in a bedroom while wearing the jumpsuit. # Brand positioning The brand is positioned as current and trendy, offering fashionable clothing for younger women that aligns with current styles. The brand seems to focus on providing a variety of looks to suit different moods or occasions. By offering a 15% discount, the brand aims to make its products accessible and attractive to its target audience. # Product The product featured is a denim jumpsuit for women. It is sleeveless with a V-neckline, button-up front, and wide legs. The jumpsuit also has pockets. The ad copy indicates that the brand offers a variety of looks for different moods and the ad promotes shopping the collection with a 15% discount. # Visual style The ad features a casual, UGC-style aesthetic, with natural lighting and simple editing. The video is filmed in a bedroom and the camera work seems to be done by the model in the video. The pacing is consistent with the music. # Hooks Spoken: [Music playing] Visual: A young woman dances in the middle of her bedroom. She is wearing a denim jumpsuit. / The woman is now facing the camera and dances for the camera. / The woman is now facing the camera and posing, putting her hands in her pocket. / The woman turns around and dances with her back to the camera. / The woman faces the camera and poses, putting her hands in her pockets. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Trendy, stylish denim jumpsuit for a versatile look. - 15% discount makes fashion accessible and affordable. # Benefits - Offers a look for any mood. - Trendy fashion # Features - Denim jumpsuit - Sleeveless - V-neckline - Button-up front - Wide legs - Pockets # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the point of view of a young woman wearing the product in a casual setting. # Storyline - 00:00–00:11 A young woman dances and poses in a denim jumpsuit. - 00:09–00:11 Text overlay appears promoting a 15% discount to go shopping for a look. - 00:12–00:13 The woman walks towards the camera and smiles.

# Ad summary This ad promotes a matching pinstripe top and pair of pants from Cider. The ad features a flat lay of the outfit, styled with red accessories. # Brand positioning Cider is presented as a trendy fashion brand for young women. It pushes against category norms by offering unique, eye-catching pieces like the asymmetrical pinstripe top. The brand focuses on aesthetics and style, promoting an elevated, fashion-forward lifestyle. # Product The ad features a matching pinstripe top and pair of pants, and their overall aesthetic is high-fashion. The top is navy blue with thin white pinstripes. It features a unique asymmetrical design with a knot detail on the left side. The pants are wide-legged and pleated, made of the same pinstripe material as the top. The ad highlights that these pieces are a complete outfit, ready to wear. # Visual style The ad has a clean, minimalist aesthetic. It features a flat lay with the products arranged on a white background. The image has a high production quality with professional lighting and sharp focus. The overall visual style is modern and fashion-forward, fitting for a brand targeting young, style-conscious consumers. # Hooks Headline: None used # Funnel stage Consideration # Pain points The main pain point this ad addresses is the difficulty in putting together a stylish, coordinated outfit. # Value propositions - The matching set provides a complete and stylish look, saving time and effort in coordinating an outfit. # Benefits - Complete outfit - Ready-to-wear style # Features - Matching pinstripe set - Asymmetrical top - Wide-legged pants # Call to action GET THE LOOK # Social proof - None used. # Point of view - Brand: The overall layout and 'GET THE LOOK' text shows that this image is from the brand. # Storyline - The ad presents an entire outfit, including the top, bottoms, shoes, and earrings, giving the viewer a complete, styled look. This is from the brand's perspective, showing how the brand can help you achieve a ready-to-wear style. - The ad includes a 'GET THE LOOK' callout, directing the viewer to purchase the items shown. This is from the brand's perspective, encouraging the viewer to buy the presented items.

# Ad summary A female creator stands in a hallway and showcases a brown Cider jumpsuit that she is wearing. She discusses the fit and feel of the jumpsuit. She shares that it is available in 5 colors and offers size inclusivity from 2XS through 4X. # Brand positioning Cider is presented as an online clothing brand offering fast shipping and size inclusivity. The brand seems to cater to customers who want fashionable, versatile clothing. # Product The featured product is a brown jumpsuit from Cider. The jumpsuit is a dark brown color with wide bell bottoms, with a zipper and buttons in the front. It has a low V cut in the back, with pockets on the front of the jumpsuit. The model notes it comes in five colors: dark denim, light blue, navy, black, and distressed black. She is 5'4" and wearing 3.5-inch heels, and the jumpsuit comes just above the ground. It is available in sizes double extra small through 4X. It offers fast free shipping and is size inclusive. # Visual style The overall aesthetic is polished with bright lighting. The video looks professionally made with no jump cuts. The setting is clean and organized. The editing style is smooth with static shots. The pacing is slow and steady. # Hooks Spoken: 00:00–00:03 Cider did good with this jumpsuit. Text overlay: 00:00–00:03 Cider did good with this jumpsuit Visual: 00:00–00:03 The shot is from a medium angle with a slight upward tilt. In the foreground, there is a fair-skinned woman with blond wavy hair. She's wearing a black shirt with lace long sleeves and a brown jumpsuit. She is standing in the middle of a hallway with her hands in her pockets. In the background, there is a beige wall and a carpeted floor. To the left, there is a large plant. There are two white doors on either side of the hallway. There is a black light fixture on the white ceiling. # Funnel stage Consideration # Pain points The advertisement addresses the potential pain point of finding a well-fitting and flattering jumpsuit, particularly for individuals who may have difficulty finding sizes that accommodate their body shape. The creator says, "I did go with the medium cause I am wider in the belly area and it just fits." # Value propositions - The variety of color options, including dark denim, light blue, navy, black, and distressed black, provides consumers with a range of choices to suit their personal style and preferences. - The availability of sizes ranging from double extra small through 4X ensures that the jumpsuit can accommodate a diverse range of body types, promoting inclusivity and accessibility for all customers. # Benefits - Fast free shipping - Size inclusive # Features - Zipper - Buttons - Pockets - Wide bell bottom bottoms - Five colors - Double extra small through 4X sizes # Call to action I'll link it below so you can check out the other colors as well # Social proof - "Cider did good with this jumpsuit" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is from the POV of the customer, who is showcasing a product they have purchased. # Storyline - 00:00–00:03 00:00–00:03 The creator stands in a hallway and announces how much she likes the Cider jumpsuit she is wearing. The purpose is to introduce the product. The tone is excited and enthusiastic. It is from the creator's POV. - 00:03–00:18 00:03–00:18 The creator zooms in and shows some of the details of the jumpsuit. The purpose is to visually highlight the product features. It is from the creator's POV, and the tone is excited and enthusiastic. - 00:18–00:27 00:18–00:27 The creator notes she is 5'4" and has 3.5-inch heels on, and the jumpsuit comes just above the ground. The purpose is to address a potential purchase barrier. It is from the creator's POV and the tone is helpful and informative. - 00:27–00:36 00:27–00:36 The creator discusses sizing and what size she got, noting that she got a medium, even though she debated between a medium and small. The purpose is to provide more details about sizing so others can make a purchasing decision. It is from the creator's POV and the tone is helpful and informative. - 00:36–00:48 00:36–00:48 The creator notes that the jumpsuit comes in five colors. The purpose is to show the variety of the jumpsuit, giving a potential customer more options to appeal to their needs. It is from the creator's POV, and the tone is helpful and informative. - 00:48–00:59 00:48–00:59 The creator states that they offer fast free shipping and size inclusivity. Sizes range from double extra small through 4X. She says she'll link it below so the viewer can check out the other colors as well. The purpose is to show value and encourage the viewer to purchase. It is from the creator's POV and the tone is enthusiastic and informative.

# Ad summary A woman models a black jumpsuit and provides a positive review, stating that it is figure-flattering and made of denim, while comparing it to a similar item she does not wear. # Brand positioning Cider is presented as a fashion brand with cute and affordable items. The ad focuses on demonstrating the versatility of their clothing, positioning Cider as a brand that offers figure-flattering and stylish options for everyday wear. It aligns with the lifestyle of fashion-conscious women who appreciate on-trend pieces. # Product The product is a black denim jumpsuit with a wide-leg design, featuring a v-neckline and button-up front with pocket details. It has a deep V in the back and is described as "super slimming." The demonstrator wears it with heels, but notes that this is due to her height. # Visual style The ad has a polished, UGC-style aesthetic, with a clean and modern backdrop. The editing style includes quick cuts and static shots. The production quality suggests a hybrid of UGC and polished commercial, supporting a relatable and informative tone. The pacing is consistent, with cuts timed to key moments in the voiceover. # Hooks Spoken: 00:00–00:03 You know what's so cute? It's got this V in the front and back. Text overlay: 00:00–00:03 None used Visual: 00:00–00:03 The presenter stands in a bathroom with a neutral color palette, posing in a black denim jumpsuit. The background includes a large round mirror, a wooden vanity with drawers and a white countertop with two sinks, enhancing the clean and modern aesthetic. The presenter is blonde and wears a beige turtleneck under the sleeveless jumpsuit with a silver, chunky necklace and silver hoop earrings. She gestures with her hands, showcasing the V-neckline design of the jumpsuit. # Funnel stage Consideration # Pain points The demonstrator reveals that she purchased a similar overall style from Target earlier in the year, but it is not figure flattering, so she never wears it. # Value propositions - Offers a stylish alternative to traditional jeans, allowing you to look better than everyone else. - Features flattering design elements, such as a slimming cut and strategic pocket placement, enhancing the wearer's figure. - Provides the comfort of jeans with the elevated look of a more fashionable outfit. # Benefits - Super slimming - Figure flattering - Stylish # Features - V-neckline design in front and back - Buttons and pocket detail - Black denim material - Wide-leg cut # Call to action None used. # Social proof - "This one is really good." - "So good on the booty. This is a 10 out of 10." # Point of view - Customer 100% – The ad is presented from the point of view of a customer, who shares her experience and opinion on the product. # Storyline - 00:00–00:03 00:00–00:03 The woman highlights the V-neckline design, mentioning that it is in both the front and back of the jumpsuit. This is intended to showcase the garment's unique design. - 00:04–00:07 00:04–00:07 The woman states that sometimes you want to feel like you're wearing jeans but look a little better than everybody else. This suggests that the viewer cares about style and appearance and wants to stand out in a subtle way. - 00:08–00:10 00:08–00:10 She then points out the buttons and the little pocket detail, drawing attention to the design elements of the jumpsuit and emphasizing its aesthetic appeal. - 00:11–00:12 00:11–00:12 She mentions the jumpsuit is super slimming, appealing to the viewer's desire to look good and feel confident in their clothing. - 00:12–00:16 00:12–00:16 She shares that she purchased a similar overall style from Target earlier in the year, creating a point of reference for the viewer. This increases relatability and gives context to her comparison. - 00:17–00:21 00:17–00:21 She admits that she never wears the Target version because it’s not very figure-flattering. She is speaking from the point of view of someone who has tried similar products, establishing her credibility. - 00:21–00:23 00:21–00:23 She states that this Cider jumpsuit is really good and is figure flattering. This positions the Cider jumpsuit as the better alternative, designed to appeal to those seeking flattering clothing. - 00:24–00:25 00:24–00:25 She notes that it looks good on the booty and gives the jumpsuit a 10 out of 10 rating. This strengthens the recommendation and underscores her overall satisfaction with the product. - 00:26–00:33 00:26–00:33 She describes this jumpsuit as the black version, in comparison to a light or dark jean, and notes that she wears it with heels because she is short. This is intended to highlight different options and address specific height-related styling considerations. - 00:33–00:35 00:33–00:35 She credits Cider, saying that they have cute stuff. This drives brand awareness and suggests that the viewer can find other stylish items from Cider.

# Ad summary This ad showcases a set of clothing from Cider, including a blazer, top, pants, earrings and heels, all laid out on a white background. # Brand positioning Cider is presented as a modern and trendy clothing brand. The brand offers versatile pieces, as demonstrated by the curated selection in the ad. With its range of modern silhouettes, Cider strives to empower its customers to express their individuality through fashion, positioning itself as a go-to destination for contemporary and stylish apparel. # Product The ad features a curated selection of clothing pieces from Cider. These include a cream-colored blazer with a notched lapel and a single button closure; an olive green, pinstripe top with a boat neckline and asymmetrical wrap detail with drawstrings; wide-leg, olive green pinstripe pants; and a pair of white slingback heels. The outfit is accessorized with a pair of floral drop earrings. The composition highlights the brand's modern and trendy apparel, designed for the fashion-conscious individual. # Visual style The ad uses a clean, minimalist visual style with a flat lay composition. The lighting is bright and even, highlighting the textures and details of the clothing. The layout is well-organized, with each item clearly visible against the white background. The overall aesthetic is modern and polished, fitting with the brand's contemporary image. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand # Storyline - The image presents a set of clothing, showcasing a curated outfit from the brand, which builds product awareness from the brand's perspective.

# Ad summary A UGC-style ad featuring a woman promoting a cider jumpsuit. She describes it as flattering and versatile, highlighting its features such as the V-cut design, pockets, and button-down front. She showcases the jumpsuit worn with heels and without heels, emphasizes comfort, and encourages viewers to purchase it. # Brand positioning Cider is presented as a brand that offers flattering and versatile clothing options for women. The ad emphasizes the fit and comfort of their jumpsuit, suggesting they prioritize both style and practicality. By featuring a real customer in a home setting, Cider aligns with an authentic and relatable brand image, focusing on inclusivity and body positivity. The brand aims to occupy a space in the consumer's mind as a go-to for everyday wear that can be styled in multiple ways. # Product The advertised product is a light-wash denim jumpsuit by Cider. The jumpsuit features a V-cut in the front and back, with button-down detailing on the front. It includes front pockets on the chest and a belt line, along with pockets on the pants. The jumpsuit has wide, flared legs and is made of a breathable and comfortable material. The ad highlights its flattering fit and versatility, noting that it can be styled with heels or sneakers. The creator also mentions that it's available in five or six different jean colors. The creator addresses the purchase barrier of fit by recommending to size down if you want a more fitted look. The ad highlights how versatile the jumpsuit is, saying it can be styled with a t-shirt, without a t-shirt, or with a sweater. # Visual style The ad has a casual, UGC feel, with natural lighting and a home setting. The editing is simple with static shots and smooth transitions. The pacing is consistent throughout the ad, reflecting a natural conversational rhythm. The overall production quality is typical of a user-generated video, which helps build trust and relatability with the audience. # Hooks Spoken: 00:00–00:03 Hey besties, this jumpsuit is so flattering. Text overlay: 00:00–00:03 The one-and-done outfit that actually fits right 🔥 Visual: 00:00–00:03 The shot features a woman standing in a brightly lit living room, facing the camera. The woman is wearing glasses and a denim jumpsuit over a white t-shirt. Her hair is styled in dreadlocks pulled back in a high ponytail. She is smiling and gesturing with her hands as she speaks. Behind her is a neutral-colored kitchen with granite countertops, stainless steel appliances, and a bar with stools. A framed print with the word "blessed" on the wall is visible in the background. The camera is stationary at eye level. # Funnel stage Consideration # Pain points The pain point is that some clothing is not flattering, does not fit right, or cuts into the skin when sitting down. # Value propositions - Versatility: Can be styled in multiple ways, such as with heels or tennis shoes, a t-shirt, without a t-shirt, or with a sweater - The jumpsuit is breathable and comfy, and can be worn in Florida weather. # Benefits - The one-and-done outfit that actually fits right - You can style this many ways - Flattering with the curves # Features - V-cut in the front and back - Pockets - Buttons down the middle - Comes in five or six different jean colors - Breathable - Comfy # Call to action Click the cart down below # Social proof - "This jumpsuit is so flattering" – Female 1 (Customer) - "This Cider, this jumpsuit is everything" – Female 1 (Customer) - "Even makes my booty look good, right?" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer sharing their experience with the product. # Storyline - 00:00–00:03 00:00–00:03 The woman introduces the Cider jumpsuit as flattering, stating that it actually fits right. - 00:03–00:07 00:03–00:07 She points out that the jumpsuit has a V-cut in the front and the back, then promotes its versatility. - 00:07–00:11 00:07–00:11 The woman shares that she styled the jumpsuit with heels to show how it looks. - 00:11–00:24 00:11–00:24 She tells her height and size purchased (5'6", XL) and shares that she bought a larger size to allow for more space/looseness. She mentions that when clothing is too tight, it cuts into her skin when she sits down. - 00:24–00:27 00:24–00:27 The woman points out the pockets and buttons on the jumpsuit. - 00:27–00:33 00:27–00:33 She mentions that the jumpsuit comes in five or six different colors. - 00:33–00:41 00:33–00:41 The woman restates that this Cider jumpsuit is "everything", due to the fact that it can be styled in multiple ways, such as with heels or tennis shoes. - 00:41–00:54 00:41–00:54 The woman says that wearing the jumpsuit is giving "I can wear this all year long", and that she can wear it with or without a t-shirt, or with a sweater. She circles back to the jumpsuit being flattering with curves. - 00:54–01:01 00:54–01:01 The woman shows the back of the jumpsuit and asks viewers whether the jumpsuit looks good on her. - 01:01–01:11 01:01–01:11 She reiterates that the jumpsuit is cute and flattering and removes her heels to demonstrate how it looks without them. - 01:11–01:18 01:11–01:18 The woman describes the additional space at the bottom of the pants when the jumpsuit is worn without heels and shares that this allows for shoes or sandals to be worn. - 01:18–01:24 01:18–01:24 She reminds viewers how much she loves the jumpsuit and claims to usually not be a jumpsuit person, but that this one is different. - 01:24–01:38 01:24–01:38 The woman describes the jumpsuit as breathable, comfy, and cute, as well as the fact that she lives in Florida, so she can wear the jumpsuit all year long. She restates that it is currently 70 degrees outside and that she will wear it to run errands today. - 01:38–01:45 01:38–01:45 The woman advises viewers that she is 5'6" and wearing a size XL. She tells viewers to size down if they want a more fitted look. - 01:45–01:51 01:45–01:51 The woman reiterates that the jumpsuit is "everything" and tells viewers to click the cart below. She ends the ad by thanking the viewers.

# Ad summary A woman takes a mirror selfie modeling a black lace top and satin skirt. # Brand positioning This brand aims to occupy a space in the consumer's mind as elegant and elevated, while remaining comfortable. The brand aligns with a feminine aesthetic, promoting a lifestyle of accessible luxury. The brand doesn't necessarily push against category norms, but prioritizes classic silhouettes with luxurious fabrics for a timeless appeal. The brand positioning is both functional (the satin skirt drapes well and is comfortable) and emotional (feeling elevated and classy). # Product The ad features a black two-piece set consisting of a top and a skirt. The top is made of sheer lace and has a high neckline. The skirt is a black satin midi skirt that is designed to drape well and has a ruffle detail. The set is presented as both classy and comfortable, making it versatile for various occasions. The ad suggests that the set feels elevated to wear. # Visual style The ad has a polished feel with a focus on natural lighting. The editing style includes mostly static shots with slight movements. The production quality appears to be a hybrid of UGC and a polished commercial, giving it a relatable yet professional tone. The pacing is moderate, with longer takes allowing viewers to appreciate the outfit. # Hooks Spoken: Female 1: This set is a whole vibe. Visual: 00:00–00:01: A woman with long, dark hair stands in front of a mirror, holding her phone up to take a selfie. She is wearing a black lace top and a black satin midi skirt. The background features a beige wall, a white couch, and a vase with wheat stalks. The camera is held at eye level and remains mostly stationary with small movements to capture the model from different angles. The lighting is soft and natural, creating subtle shadows on the wall. The satin skirt reflects light, highlighting its texture. The woman adjusts her hand on her hip. # Funnel stage Consideration # Pain points The ad implies a desire for clothing that looks elevated and stylish without sacrificing comfort, addressing the frustration of choosing between looking good and feeling comfortable. # Value propositions - Sheer lace that remains classy: Balancing allure with elegance. - Satin skirt that drapes well and feels elevated: Combining style with comfort and luxury. # Benefits - Still classy - Drapes so well - Feels so elevated - Comfy enough # Features - Lace is sheer - Satin skirt - Ruffle detail # Call to action None used. # Social proof - This set is a whole vibe. The lace is sheer but still classy and the satin skirt just drapes so well. Look at that little ruffle move. Feels so elevated but it's comfy enough. – Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a satisfied customer who is showcasing the outfit. # Storyline - 00:00–00:07 A woman stands in front of a mirror and poses while showing off her outfit. The intention is to highlight the stylish appearance of the outfit, showcasing its details and fit.

# Ad summary A woman shows off the Cider denim jumpsuit she purchased in a video, highlighting the way it fits and can be styled. Several creators also show how to style this jumpsuit. # Brand positioning Cider is presented as a modern, accessible fashion brand. The brand seeks to align itself with the values of self-expression and confidence. Cider sets itself apart by offering trendy clothing that fits and flatters a wide range of body types, promoting a message of inclusivity in the fashion world. Positioning itself as a brand that prioritizes the customer's 'feeling,' Cider leans into emotional branding, connecting style with personal well-being and empowerment. # Product The advertised product is a denim jumpsuit from Cider. It features a V-neckline, a button-up front with functional buttons, a smooth zipper, and wide-leg pants. The jumpsuit is designed to "fit your body to a T" and "cinches you in the best way" to give you a “really good hourglass silhouette” that is “flattering from the side.” The jumpsuit can be styled to be "work ready", "casual", "everyday", or "dressed up." The jumpsuit comes in a range of sizes XXS-4XL. # Visual style The ad has a hybrid visual style that combines UGC elements from the creators and a polished commercial feel in the beginning. The editing style consists of quick cuts to show different people and clothing styles. The pacing is quick, with many cuts per minute. The audio is syncs with music and voiceover. # Hooks Spoken: 00:00–00:03 Female 1: How freaking cute is this denim jumpsuit that I got from Cider. Text overlay: 00:00–00:03 denim jumpsuit!! / 00:00–00:03 Why does it fit like THIS??? Visual: 00:00–00:03 A woman stands in front of a mirror in her home. She is wearing a denim jumpsuit with black boots and a black shirt. She is facing the camera. # Funnel stage Consideration # Pain points Thanksgiving guilt and wanting to look good in your clothes. # Value propositions - The denim jumpsuit fits your body to a T - The denim jumpsuit cinches you in the best way and gives you an hourglass silhouette - This denim jumpsuit can be styled different ways for daytime and nighttime wear. # Benefits - Fit your body to a T - Cinches you in the best way - Gives you a really good hourglass silhouette - Flattering from the side - You can dress it up you can dress it down, really good for the daytime or for the nighttime # Features - Smooth zipper - Functional buttons - Curve-enhancing design # Call to action None used. # Social proof - "You can dress it up you can dress it down, really good for the daytime or for the nighttime" - Female 2 (Creator) # Point of view - Customer 75% – The ad is told primarily from the customer point of view by showing multiple creators showing how the item fits. - Brand 25% – The ad shows the brand's logo and tagline at the end. # Storyline - 00:00–00:03 A woman shows the denim jumpsuit she got from Cider. - 00:03–00:08 00:03–00:08 The woman shows the details of the jumpsuit, including the smooth zipper and functional buttons. - 00:08–00:11 00:08–00:11 The woman shows how the jumpsuit makes her look. - 00:11–00:13 00:11–00:13 The video transitions to multiple creators showing the jumpsuit on their bodies. - 00:13–00:17 00:13–00:17 The video transitions to the jumpsuit styled with different looks and colors. - 00:17–00:19 00:17–00:19 The video ends with the Cider logo with their tagline, "Fashion starts with a feeling."

# Ad summary This Cider ad showcases a woman modeling a leopard print pair of overalls, as well as other overalls. The ad also shows the product details and other available colors. # Brand positioning Cider is presented as a trendy and accessible fashion brand that appeals to young women. The brand focuses on offering a variety of stylish clothing options. The ad emphasizes current fashion trends with an array of outfits and is presented through a relatable UGC lens, aligning with contemporary social media aesthetics. # Product The product featured in the ad is a pair of leopard print overalls with adjustable brown straps, available in sizes XXS-4XL. The overalls have five pockets and are designed with cute buttons, as stated in the ad. The ad also showcases the product in four different color options. Other items of clothing, such as white sweaters, black shirts and boots, are shown styled with the overalls. # Visual style The ad has a casual and trendy aesthetic. The editing style includes quick cuts and transitions to maintain a fast pace, aligning with social media trends. The production quality has a UGC feel, likely filmed on a smartphone, which creates a relatable tone for the audience. The cuts, text, and transitions are timed to the music, enhancing the visual appeal. # Hooks Spoken: 00:00–00:02: [Singing] Gotta go away California eyes and I thought that she could really be the one this time Text overlay: 00:00–00:01: effortless allure in leopard print >>> / 00:00–00:01: ootd / 00:01–00:02: XXS - 4XL / 00:01–00:02: * leopard pattern Visual: 00:00–00:01: A young woman with long brown hair stands in front of a white wall in a neutral room. She is wearing leopard print overalls, a beige sweater that is off the shoulder on one side, and brown boots. There is a small square image in the top left corner. The camera is stationary and slightly zoomed out, capturing the model from head to toe. / 00:01–00:02: A close-up shot of the leopard print fabric of the overalls. The camera zooms in to show the texture and pattern. There is text in the bottom left of the screen. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Wide size range for different body types (XXS-4XL) - Adjustable straps for personalized fit # Benefits - Effortless allure # Features - Leopard pattern - Available in sizes XXS-4XL - 5 pockets - Cute buttons - Adjustable straps - Buckle # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer or user of the product through the style of the video and tone used. # Storyline - 00:00–00:01 The ad starts with a woman standing in front of a white wall, modeling a pair of overalls and beige sweater, showcasing the style and fit of the outfit. - 00:01–00:04 The ad then transitions to close-up shots of the overalls to highlight product features like the leopard pattern, pockets, buttons, and adjustable straps. - 00:04–00:06 A full shot of the woman wearing the overalls, which emphasizes the availability of the overalls in four different color options. - 00:06–00:07 The model faces the camera, and text displays about an offer and adding items to a cart. - 00:07–00:08 The screen shows a layout of an outfit with the overalls and other suggested items to create the full look. - 00:08–00:09 A layout of a second option of overalls is shown, along with other articles of clothing and accessories to create the whole look. - 00:09–00:11 The ad ends with the model in the overalls and text overlays, reinforcing the brand name and style.

# Ad summary This ad features a woman showcasing a denim jumpsuit, emphasizing its comfort and style from morning to night. She highlights its versatility for everyday wear. # Brand positioning The brand is presented as offering everyday, stylish, and comfortable clothing options for modern women. The emphasis is on versatility and ease of wear, suitable for various activities throughout the day. The brand appears to focus on clothing that aligns with a casual lifestyle, promoting confidence and comfort without sacrificing style. It does not explicitly push against or follow any category norms but focuses on delivering practical and fashionable solutions for its customers. The brand positioning leans towards both functional aspects (comfort, versatility) and emotional elements (feeling good, confident). # Product The featured product is a denim jumpsuit with a button-up front and wide-leg pants. It is designed for women and is presented as a comfortable and stylish outfit suitable for wearing throughout the day, "from the time I wake up to the time I lay down." The jumpsuit has functional pockets and what appears to be a lightweight denim fabric. The ad conveys that it is easy to wear and look good in without much effort. # Visual style The ad has a casual, UGC aesthetic, shot with natural lighting in a home setting. The editing is minimal, with static shots and smooth transitions. The overall impression is that it is shot by a customer, adding to its authenticity. # Hooks Spoken: 00:00–00:07: Female 1: From the time I wake up to the time I lay down, it's the devil's playground here where that I love. Visual: 00:00–00:02: The camera is chest level and stationary. The woman stands in a bedroom with neutral wall colors. She has long blonde hair, fair skin, and is wearing a long sleeve light grey shirt and a denim jumpsuit. To the left, there is a baby bassinet. Behind her is a closet with a closed, light-brown door. On top of the closet are stacked photo albums. / 00:02–00:07: The woman is still centered and is posing in different ways with her hands in her pockets, smiling at the camera. She is modeling the jumpsuit and adjusting her hair. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Provides an easy and fashionable outfit solution - Comfortable enough for all-day wear # Benefits - Comfortable to wear all day, "from the time I wake up to the time I lay down" - Stylish and versatile for everyday wear # Features - Denim jumpsuit - Button-up front - Wide-leg pants # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a satisfied customer sharing her experience and modeling the product. # Storyline - 00:00–00:07 The woman is standing in a bedroom, facing the camera and smiling. She adjusts her hair and puts her hands in her pockets, showing off the denim jumpsuit. - 00:07–00:08 She turns to the side and poses again to give the audience a better view of the jumpsuit.

# Ad summary This ad showcases a curated outfit from Cider, featuring a brown tie-front top, plaid pants, brown heels, and gold earrings. The layout is clean and simple, focusing on the aesthetic appeal of the coordinated ensemble. # Brand positioning Cider is presented as a modern, trend-focused fashion brand that curates complete looks for its customers. The brand aims to occupy a space in the consumer's mind as a go-to for stylish, coordinated outfits. The values, tone, and lifestyle align with contemporary fashion trends, offering accessible style for those who want to look put-together without the effort of individual styling. Cider likely pushes against the norm of fast fashion by presenting curated looks, suggesting a focus on style cohesion and ease of purchase. The brand positioning is both functional, by offering complete outfits, and emotional, by providing a sense of style confidence and trendiness. # Product The ad features a curated outfit consisting of four main items. First, a brown, long-sleeved top with a tie-front detail at the waist and flared sleeves. Second, a pair of high-waisted, wide-leg plaid pants with a brown belt. Third, a pair of brown pointed-toe slingback heels. Fourth, a pair of gold, textured hoop earrings. The outfit is designed for individuals looking for a polished and coordinated look. The ad addresses the purchase barrier of styling by presenting a complete, ready-to-wear ensemble, making it easy for customers to 'get the look' without having to mix and match individual pieces. # Visual style The ad features a clean and minimalist visual style. The production quality is high, with a studio-shot flatlay arrangement. The image treatment includes even lighting and color grading to enhance the tones of the clothing. The typography is simple and modern, with a focus on legibility. The overall style is designed to be scannable and appealing in a social media feed. # Hooks Headline: GET THE LOOK # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Complete outfit for a polished look - Curated style for ease of purchase # Benefits - Coordinated outfit - Stylish look - Easy to wear - On-trend # Features - Tie-front top - Flared sleeves - High-waisted pants - Wide-leg pants - Plaid pattern - Pointed-toe heels - Slingback heels - Textured hoop earrings # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases a curated outfit from the brand, aiming to present a cohesive and stylish look to potential customers. # Storyline - The ad opens by showcasing a complete outfit, including a top, pants, shoes, and earrings. This is intended to immediately capture the viewer's attention with a visually appealing and coordinated look, from the brand's perspective. - The ad concludes by prompting the viewer to 'GET THE LOOK'. This is intended to encourage the viewer to purchase the entire outfit, from the brand's perspective.

# Ad summary A woman models a black polka dot mini dress with long sleeves. She shows the dress in multiple colors, accessorized with shoes, handbags, and jewelry. The ad notes the dress is size inclusive from XXS-4XL and offers 15% off for new users. # Brand positioning The brand is presented as a trendy, accessible fashion brand with a focus on inclusivity, offering stylish clothing in a wide range of sizes. They aim to occupy a space in the consumer's mind as a go-to for fashionable and flattering pieces that cater to various body types, while pushing against the norm of limited sizing often seen in the fashion industry. The brand aligns with a lifestyle that values self-expression, confidence, and feeling good in what you wear, as well as prioritizing accessibility and a sense of belonging for all body types. The positioning leans towards being both functional (providing clothing that fits well) and emotional (promoting body positivity). # Product The product featured is a long-sleeved mini dress with a slash neckline and flared sleeves, available in sizes XXS-4XL. The dress features a retro polka dot pattern and a ruched waist for a flattering fit. It comes in black, blue, and red. The ad emphasizes the dress's stretchy material, noting "The stretch on this dress is actually unreal," and also notes 15% off for new users. The dress can be styled with various accessories such as earrings, necklaces, handbags, heels, and boots. # Visual style The ad has a casual, UGC-style aesthetic. The editing consists of quick cuts to highlight the features of the dress and show various styling options. The production quality is relatively polished, with clear lighting and a clean background. The pacing is moderate, with several cuts per minute, timed loosely to the music. # Hooks Spoken: 00:00–00:04: [Singing] Da-di-da-di-day, because I could see you need someone to trust, you can trust in me. Text overlay: 00:00–00:04: L / 00:00–00:04: Size Inclusive: XXS-4XL 🖤 / 00:00–00:04: The stretch on this dress is actually unreal 🖤 / 00:01–00:04: Retro polka dots / 00:02–00:04: Slash neckline / 00:03–00:04: * Flared sleeves Visual: 00:00–00:01: A young, light-skinned woman with shoulder-length blonde hair stands in a room with a light gray wall and white trim. A wooden slat wall panel is visible to the left. She is wearing a black, off-the-shoulder mini dress with white polka dots, sheer black tights, and black knee-high boots. She smiles and gestures to the dress. On the right side of the frame is a digital rendering of the dress. / 00:01–00:04: The woman continues to model the dress, turning slightly from side to side and smiling. A text overlay highlights the size, stretch, and style of the dress. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of finding fashionable clothing that fits well and is available in a wide range of sizes, as implied by the text "Size Inclusive: XXS-4XL" and the statement that "The stretch on this dress is actually unreal." # Value propositions - The dress combines retro style with modern comfort and a flattering design, available in a wide range of sizes to suit different body types. # Benefits - Flattering fit - Comfortable stretch - Stylish design - Inclusive sizing # Features - Size Inclusive: XXS-4XL - Retro polka dots - Slash neckline - Flared sleeves - Flattering fit - Ruched waist - Stretch on this dress is actually unreal # Call to action * Tap to shop before gone * # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a creator showcasing and reviewing the product. # Storyline - 00:00–00:04 The creator stands in front of the camera, smiling and showing off the black polka dot dress while music plays in the background. - 00:04–00:06 The ad transitions to a close up of the dress showcasing its 'Flattering fit' and 'Ruched waist' - 00:06–00:09 The ad then displays the dress with different color patterns, along with shoes and accessories. - 00:09–00:13 The creator reappears to showcase a 15% off discount for new users.

# Ad summary This image ad promotes a coordinated outfit from the brand Cider. It features a polo-style knit shirt, wide-leg jeans, slingback heels, and novelty earrings. The layout is designed to allow viewers to easily recreate the featured look. # Brand positioning Cider is presented as a modern, trendy, and fashion-forward brand. It caters to a youthful demographic that values accessible style. The brand offers a curated collection of clothing and accessories designed to create complete looks, as showcased in the ad. Cider positions itself as a go-to for creating fashionable outfits without having to put in a lot of creative work. # Product The ad showcases a complete outfit consisting of four distinct items from Cider. First is a short-sleeve knit polo in a deep red color with contrasting black trim on the collar, sleeves, and hem, plus a breast pocket. Second, a pair of wide-leg, dark-wash denim jeans with an asymmetrical button fly. Third, a pair of pointed-toe slingback heels in a matching deep red patent leather. Finally, a pair of novelty earrings featuring velvet bows. The ad offers a quick and easy way for the consumer to purchase a trend-relevant outfit. # Visual style The ad features a clean, minimalist aesthetic with a flat lay arrangement that highlights the apparel and accessories. The color palette is consistent, dominated by deep red and dark denim, set against a bright white background. The visual elements are simple and direct, aimed at showcasing the outfit in a straightforward and appealing way. The composition is balanced, with each item clearly visible and well-lit. # Hooks Headline: None used # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Convenience of purchasing a full outfit - Curated style that is both fashionable and accessible # Benefits - Provides a complete, coordinated outfit - Simplifies the process of creating a stylish look - Offers on-trend fashion # Features - Knit polo shirt with contrasting trim - Wide-leg denim jeans with asymmetrical button fly - Pointed-toe slingback heels in patent leather - Velvet bow earrings # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is present throughout the ad, aiming to showcase a curated outfit and encourage customers to purchase the entire look. # Storyline - The ad presents a full look from Cider, showcasing a curated outfit that is stylish and ready to wear. This is presented from the brand's POV and its intention is to inspire consumers to purchase the entire look, simplifying the process of assembling a fashionable outfit. - A call to action, “GET THE LOOK”, encourages immediate purchase. This is from the brand's perspective and aims to capitalize on the visual appeal of the outfit and convert interest into sales.

# Ad summary This ad showcases a lace top from Cider and advertises it as a layering essential. The ad also includes a promotion of 15% off for new users. # Brand positioning Cider is presented as a trendy and accessible fashion brand that emphasizes individual expression and effortless style. The brand is promoted by showcasing versatile pieces that can be incorporated into various outfits, appealing to fashion-conscious consumers who value both style and ease. Cider's brand messaging centers around making fashion feel accessible and empowering its customers to express themselves through clothing. # Product The ad features a soft stretch lace top from Cider, highlighted as a layering essential. The lace top is presented as being extremely sheer with a delicate floral motif and breathable fabric. It is shown being worn in a variety of ways including under a brown sweater and on its own. The product is designed to enhance outfits with a touch of elegance and versatility, addressing the need for adaptable wardrobe staples. The top is available in multiple colors. # Visual style The ad uses a UGC feel, with the camera work that mimics a phone. The editing uses quick cuts and smooth transitions. The colors are natural, and the lighting seems to be mostly natural light. # Hooks Spoken: 00:00-00:04 [Singing] Need you no matter what I do, all my faith is about you Text overlay: Why does This lace top work with everything??? / Soft Stretch Lace / Layering Essential Visual: 00:00–00:01 A fair-skinned, young woman with blonde hair stands in front of the camera in a bedroom. The woman is wearing a white lace top with long sleeves, a dark brown sweater, and dark wash jeans. She is also wearing jewelry. The bedroom has wooden paneled ceilings, white walls, and a made bed with a light colored patterned comforter. / 00:01–00:04 The woman lifts her shirt to show the white lace top underneath. The background is the same. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Versatile and easy to style - Available in a range of colors # Benefits - Layering essential # Features - Soft stretch lace - Sheer breathable fabric - Delicate floral motif # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is from the perspective of a customer, showing how they would style the top. # Storyline - 00:00–00:01 A fair-skinned, young woman with blonde hair stands in front of a camera, looking at the lens. - 00:01–00:04 00:01–00:04 The woman lifts her shirt to show the white lace top underneath. This shows the audience how the lace top can be used for layering. - 00:04–00:05 00:04–00:05 The camera zooms in to the lace top with a white sweater on top. - 00:05–00:06 00:05-00:06 The camera zooms out from a close up of the top to a white shopping bag with the Cider logo on it. - 00:06–00:09 00:06–00:09 Several options of clothing the woman wears are laid out on a white background. Each option includes the lace top being advertised. An offer of 15% off for new users is displayed at the top. - 00:09–00:11 00:09-00:11 The fair-skinned, young woman poses in the mirror with a cell phone, wearing the lace top, a brown sweater, and jeans. She is smiling at the camera.

# Ad summary The ad features a woman showcasing an outfit consisting of a white, ruched t-shirt and black, wide-legged pants. She highlights the comfort and flattering fit of the clothes while holding a cup of coffee in what appears to be her home. # Brand positioning The brand is presented as one that prioritizes comfort, style, and flattering fits in everyday wear. It aligns with a lifestyle that values comfort without sacrificing aesthetics, suggesting a blend of functional design and fashionable appeal. The brand seems to push against the norm that comfortable clothing cannot be stylish or flattering, offering pieces that are both. The brand positioning balances functional aspects (e.g., stretchy waistbands, flattering cuts) with emotional elements (e.g., feeling comfortable and confident). # Product The ad features a ruched white t-shirt and a pair of black, wide-legged pants. The white t-shirt is described as 'so flattering' due to its design. The black pants are highlighted for having a 'stretchiest waist,' implying they are comfortable and easy to wear. The USP of the pants is their comfort, as emphasized by the stretchy waistband. The outfit is presented as ideal for casual, everyday wear, specifically for moments like enjoying morning coffee at home. The ad aims to address the purchase barrier that comfortable clothing is not stylish or flattering by showcasing an outfit that is both. # Visual style The ad has a bright, clean aesthetic with natural lighting. The production quality is moderately polished, suggesting a blend of UGC and commercial style. The editing is simple with static shots and minimal transitions. The pacing is relaxed, matching the casual tone of the ad. # Hooks Spoken: Female 1: Morning coffee in the [inaudible] outfit right now. Visual: 00:00–00:02: A woman with long brown hair, wearing a white ruched t-shirt and black pants, stands in a well-lit living room. She smiles and holds a cup of coffee. Behind her is a large potted plant and a gray couch with a white faux fur throw. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a pain point of struggling to find comfortable yet stylish outfits for everyday wear. This is signaled through the focus on both the flattering design of the top and the stretchy waist of the pants, suggesting a solution that addresses both style and comfort needs. # Value propositions - The ruched white t-shirt provides a flattering fit for everyday wear. - The stretchy waist on the wide-legged pants ensures maximum comfort. # Benefits - Flattering fit of the shirt - Comfortable pants with a stretchy waist # Features - Ruched white t-shirt - Stretchy waist on pants - Wide-legged pants # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a satisfied customer sharing their thoughts on the outfit. # Storyline - 00:00–00:02 A woman presents an outfit consisting of a white shirt and black pants. - 00:02–00:07 She notes that the top is flattering and the pants have a stretchy waist.

# Ad summary This is a short video ad promoting Cider's lace top that is versatile for layering. It shows the product being worn by a content creator who shares some of the top's features before ending on a shot of a few full outfits, all of which feature the lace top. # Brand positioning Cider is a fashion brand that aims to align itself with self-expression through clothing. It appears to be positioned as accessible, given that it offers an incentive for new users and promotes inclusive sizing. The brand's approach focuses on promoting a feeling or emotional connection to the clothing more than the clothing itself. # Product The featured product is a lace top with a high neck. Its key feature is its versatility for layering, described as "the one lace top you can layer with anything." It is available in sizes XXS to 4XL. The top is sheer but still looks refined. The ad also promotes the ability to recreate the looks shown, with a discount for new users. # Visual style This ad features a mix of UGC-style and product flat lay visuals. The editing is simple with basic dissolves and cuts. The pacing is quick, with cuts every few seconds. The overall style is clean and modern, with a natural color palette. The production quality feels like a hybrid between UGC and polished commercial. # Hooks Spoken: 00:00–00:02: Female 1: POV: the one lace top you can layer with anything 🤪 Text overlay: 00:00–00:02: POV: the one lace top you can layer with anything 🤪 Visual: 00:00–00:02: A young woman with long blond hair stands in front of a wood-paneled wall in what appears to be a bedroom. She is wearing a brown sweater over a white top, and dark wash jeans. She is facing the camera with a neutral expression and is framed in a medium shot. Overlaid around her are images of the product, a lace top, in multiple colors and styles. # Funnel stage Consideration # Pain points Finding a top that is versatile and easy to layer can be a challenge. # Value propositions - The "one lace top you can layer with anything" offers versatility. - Sizing from XXS to 4XL # Benefits - Perfect for layering - Flattering without being tight - Sheer but refined # Features - Lace top - High neck - Sheer # Call to action GET THESE LOOKS >> # Point of view - Customer 100% – This ad is told entirely from the perspective of a content creator, a customer herself who is wearing and demonstrating the product. # Storyline - 00:00–00:02 00:00–00:02: The video begins with the content creator facing the camera. Several images of the lace top in different colors and styles are arranged around her. - 00:02–00:03 00:02–00:03: The content creator turns to the side, revealing the lace top layered under a brown sweater. - 00:03–00:05 00:03–00:05: The content creator faces forward again, and the camera zooms in to highlight the lace top layered under the sweater. - 00:05–00:07 00:05–00:07: The content creator takes a selfie in a mirror, showing the full outfit. After that, flat lay images are shown of outfits featuring the lace top. - 00:07–00:09 00:07–00:09: The Cider logo is displayed on a black screen, along with the tagline: "Fashion starts with a feeling."

# Ad summary This is a still image that features a neutral and monochromatic office-inspired outfit, all from the brand Cider. The outfit includes a beige blazer, brown short sleeve shirt, brown pants, brown kitten heels, and gold bow earrings. # Brand positioning Cider is positioned as an online clothing brand. The brand offers a variety of clothing styles to choose from, providing a variety of styles to meet different needs. The brand appears to value fashion, trendiness, and style. # Product The ad features a collection of clothing items. This includes a beige blazer with a button closure, a short-sleeve brown blouse with a V-neck, a pair of wide-legged brown slacks, and a pair of brown kitten heels. Additionally, gold-colored bow-shaped earrings are featured. Each piece is designed to be worn together to create an outfit for work or professional environments. # Visual style The visual style is clean and minimalistic. The background is a solid white, and the clothing is well-lit. The composition is simple and direct, with each item carefully placed to create a balanced and visually appealing image. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Clothing is designed to be styled together - Clothing is professional and ready to wear to the office # Benefits - Stylish clothing - Elegant design # Features - Beige blazer - Brown short sleeve shirt - Brown pants - Brown kitten heels - Gold bow earrings # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand aims to showcase its product offerings. # Storyline - The ad presents a neatly arranged collection of neutral-colored clothing items. The intention is to showcase a stylish and coordinated outfit. The brand is the storyteller presenting its product offerings.

# Ad summary A woman shows off her outfit while dancing to music. # Brand positioning The brand is not explicitly mentioned in the ad. However, the ad features a woman showcasing her outfit, implying the brand focuses on fashion and style. The brand aligns with a fun, confident, and trendy lifestyle. The ad ignores category norms by focusing on the user's personal style and expression rather than specific product features. The brand positioning is emotional, aiming to evoke feelings of confidence and style. # Product The ad features a leopard print mini dress with thin straps. The dress is shown as part of a complete outfit, including a studded shoulder bag, knee-high boots, and gold jewelry. The ad highlights the dress's versatility and how it can be styled for a fun, confident look. The ad does not explicitly state any features or materials of the dress, but focuses on its aesthetic appeal and how it contributes to the overall style of the wearer. # Visual style The ad has a casual, UGC feel with bright, natural lighting. The editing style consists of static shots with slight zooms. The production quality is simple, resembling a typical social media video. The pacing is consistent with the music, creating a fun and energetic vibe. # Hooks Spoken: 00:00–00:02 [Singing] Never gonna be my girl, my boys playing hard to get Visual: 00:00–00:02 The woman stands in a brightly lit living room, posing and dancing. She is wearing a leopard print mini dress, knee-high boots, and gold jewelry. She has a studded shoulder bag. The background includes a TV, a painting, and a dining table. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The dress is part of a complete outfit that creates a stylish and confident look. # Benefits - Stylish outfit - Confident look - Playful expression # Features - Leopard print mini dress - Thin straps - Studded shoulder bag - Knee-high boots - Gold jewelry # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer showcasing their outfit. # Storyline - 00:00–00:02 00:00–00:02 The woman poses and dances, showing off her outfit from different angles. - 00:02–00:04 00:02–00:04 She turns her back to the camera and then faces forward again, continuing to dance and show off the dress. - 00:04–00:06 00:04–00:06 She adjusts her bag and continues to dance, smiling and laughing. - 00:06–00:08 00:06–00:08 She moves closer to the camera, still dancing and smiling, showcasing her overall look. - 00:08–00:10 00:08–00:10 She turns to the side and then back to the camera, continuing to dance and show off the dress. - 00:10–00:14 00:10–00:14 She moves closer to the camera, smiling and laughing, ending the video with a playful expression.

# Ad summary This ad features a young woman showing off a striped sweater. She dances and poses to a song that says, "Girls look better in a real tight sweater." # Brand positioning The brand is not explicitly mentioned in the ad. However, the ad features a young woman wearing a striped sweater and dancing to a song that says, "Girls look better in a real tight sweater." This implies that the brand is targeting young women who are confident and comfortable in their own skin. The brand is also positioning itself as a fun and playful brand. # Product The product featured in the ad is a striped sweater. The sweater is brown and white and has a zipper at the neck. The sweater is being advertised to young women. # Visual style The ad has a UGC feel. The production quality is low-end. The pacing is fast. # Hooks Spoken: 00:01–00:07: Girls look better in a real tight sweater. Visual: 00:01–00:07: A young woman with long, curly brown hair, fair skin, and red lipstick is dancing and posing on a rooftop. She is wearing a brown and white striped sweater, light blue jeans, and gold hoop earrings. The background is a clear blue sky with houses and palm trees in the distance. The camera is stationary and at eye level. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - Makes girls look better # Features - Striped sweater - Zipper at the neck # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a young woman who is dancing and posing in a striped sweater. # Storyline - 00:00–00:07 A young woman is dancing and posing in a striped sweater.