How Obvi Advertises on Meta

# Ad summary This ad features a woman discussing the benefits of Obvi Collagenic Burn Elite Capsules. She highlights how the product has helped with morning fatigue and uneven skin texture, emphasizing its ability to energize workouts and clarify complexion. # Brand positioning Obvi is presented as a brand focused on providing health and beauty supplements that integrate seamlessly into daily routines. The brand emphasizes functional benefits like fat burning, energy boost, and thermogenic effects, while also promoting beauty enhancements such as improved skin complexion. Obvi positions itself as a provider of pure nutrition without artificial flavors, appealing to health-conscious consumers looking for effective and convenient solutions to enhance their overall well-being. # Product The product featured is Obvi Collagenic Burn Elite Capsules, a dietary supplement designed to boost energy, burn fat, and improve skin complexion. The capsules contain a five-strain collagen blend, Greenselect Phytosome, and MCT, which work together to energize workouts and clarify complexion. The product is presented as a solution for individuals struggling with morning fatigue and uneven skin texture. Each capsule delivers pure nutrition without artificial flavors, making it a convenient and effective addition to a daily routine. The product is clinically proven to boost metabolism. # Visual style The ad has a clean and informative aesthetic, focusing on product details and benefits. The editing style is static, with minimal transitions, emphasizing clear product shots and text overlays. The production quality is polished, with a focus on showcasing the product label and information. The pacing is consistent, with static shots highlighting key features. The audio-visual sync is maintained through voiceover and on-screen text. # Hooks Spoken: 00:00–00:05 Tired of sluggish energy and dull skin? This collagen revolution will change your routine. Text overlay: 00:00–00:29 Collagenic Burn Elite Capsules Visual: 00:00–00:02 Close-up shot of a white container with a black label, displaying the supplement facts for Obvi Collagenic Burn Elite Capsules. The label includes text such as "Supplement Facts," "Multi-Collagen ELITE BEAUTY Blend," and "Obvi ELITE BURN Matrix." The background is a plain white surface. A hand is holding the container. / 00:02–00:06 The container is rotated to show the front label, which features the brand name "obvi." in pink and black, along with the product name "COLLAGENIC BURN ELITE." The label also includes text such as "5 Types of Collagen + Greenselect + MCT" and "Clinically Proven to Boost Metabolism." The background remains a plain white surface. A hand is holding the container. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of sluggish energy and dull skin, as highlighted by the opening question: "Tired of sluggish energy and dull skin?" # Value propositions - Collagen revolution will change your routine - Each capsule delivers pure nutrition, no artificial flavors - Clinically proven to boost metabolism # Benefits - Energize workouts - Clarify complexion - Boost metabolism # Features - Five-strain collagen blend - Greenselect Phytosome - MCT - Pure nutrition - No artificial flavors # Call to action Click to experience the collagen breakthrough. # Social proof - "As someone who struggled with morning fatigue and uneven skin texture, I was stunned by the difference" – Female 1 (Customer) - "I actually feel more vibrant after just three weeks" – Female 1 (Customer) # Point of view - Customer 75% – The majority of the video is told from the perspective of a customer sharing her personal experience with the product. - Brand 25% – The brand's perspective is communicated through product close-ups and a final call to action. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up of the Obvi Collagenic Burn Elite Capsules container, focusing on the supplement facts and ingredients. This is intended to introduce the product and its key components to the viewer. The perspective is from the brand, showcasing the product details. - 00:02–00:05 00:02–00:05 The container is rotated to show the front label, highlighting the brand name and product benefits. This reinforces brand recognition and product positioning. The perspective remains from the brand, emphasizing the product's features. - 00:05–00:11 00:05–00:11 A woman begins speaking, sharing her personal experience with the product and how it has helped her overcome morning fatigue and uneven skin texture. This provides a relatable customer perspective and builds trust. The tone is testimonial, emphasizing the positive impact of the product. - 00:11–00:17 00:11–00:17 The woman continues to describe the benefits of the five-strain collagen blend, highlighting its ability to energize workouts and clarify complexion. This reinforces the product's functional benefits and provides specific use cases. The perspective shifts to a customer testimonial, emphasizing personal results. - 00:17–00:20 00:17–00:20 The woman shares that she feels more vibrant after just three weeks of using the product. This reinforces the product's effectiveness and provides a tangible timeline for results. The perspective remains from a customer, emphasizing the positive impact on her daily life. - 00:20–00:25 00:20–00:25 The woman highlights that each capsule delivers pure nutrition without artificial flavors. This emphasizes the product's health-conscious formulation and appeals to consumers seeking natural ingredients. The perspective remains from a customer, reinforcing the product's purity. - 00:25–00:29 00:25–00:29 The ad concludes with a call to action, encouraging viewers to click to experience the collagen breakthrough. This prompts immediate engagement and drives potential conversions. The perspective shifts to the brand, directing the viewer to take action.

# Ad summary An ad for a fat burner supplement that claims to help you go from muffin top to crop top in 30 days, using an animated before/after transformation and social proof to persuade. # Brand positioning This ad presents a solution for people struggling with excess belly fat. The brand is positioned to help people achieve their desired body shape in a short time frame, specifically 30 days. The tone is playful and focuses on an emotional outcome, which is gaining confidence and feeling good about one's body. The brand is pushing against category norms by utilizing humor and an animated character instead of a real person, and by focusing on a niche benefit. # Product The ad features a fat burner supplement that promises to transform a "muffin top" into a "crop top" within 30 days. The product is for people who want to reduce belly fat and achieve a slimmer physique. The ad addresses the purchase barrier of skepticism by highlighting the popularity of the product, calling it "The fat burner that broke the internet," and by displaying a high volume of positive reviews. # Visual style The ad has a highly polished, studio-shot appearance with a before/after comparison. The visual motifs include cartoon-like imagery and a grid layout. The image treatment features bright lighting effects and background removal. The ad uses a digital illustration style. # Hooks Headline: MUFFIN TOP TO CROP TOP # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of having a "muffin top," referring to excess fat around the midsection, is clearly implied. The visual of the sad looking "muffin top" and the before-and-after comparison signal this frustration. # Value propositions - Turn your muffin top to crop top in just 30 days with a fat burner. - The fat burner broke the internet - 4,000+ 5 Star Reviews # Benefits - Go from muffin top to crop top in 30 days # Features - Fat burner # Call to action None used. # Social proof - 4,000+ 5 Star Reviews # Point of view - Customer, the ad uses an image of a sad "muffin top" wearing jeans to represent the negative feelings associated with excess belly fat. # Storyline - The ad starts with a sad looking "muffin top" wearing jeans, emphasizing the negative feelings associated with excess belly fat, from the perspective of a person dealing with this issue. - An arrow is shown, implying a transformation, from the brand's perspective, highlighting the solution they offer. - The sad "muffin top" transforms into a happy, confident version, reinforcing the positive outcome and visual appeal of achieving a desired body shape, from the perspective of someone who has used the product. - The ad shows that this fat burner supplement guarantees transformation, promising results in 30 days, from the brand's perspective. - The ad uses social proof by highlighting that the fat burner supplement has "4,000+ 5 Star Reviews," from the perspective of the customer.

# Ad summary A woman shares that she is forcing herself to eat dinner because she hasn't been hungry all day. She then shows the viewer that she takes a Burn supplement from Bubs Naturals to help her feel hungry. # Brand positioning Bubs Naturals is presented as a brand that offers supplements to help people feel hungry. The brand is positioned as a solution for those who struggle with appetite, suggesting a focus on functional benefits and addressing a specific need. The brand aligns with a lifestyle of health and wellness, providing a product that supports regular eating habits. The brand is presented in a casual, relatable manner, using a real person in a home setting, which may appeal to consumers looking for authentic and accessible health solutions. The brand positioning is functional, focusing on the performance of the supplement in stimulating appetite. # Product The product featured is Bubs Naturals Burn supplement, designed to help people feel hungry. The product is for individuals who struggle with appetite and need assistance in maintaining regular eating habits. The supplement comes in a jar and is taken by mouth. The ad highlights the product's ability to stimulate appetite, addressing the purchase barrier of not feeling hungry and making it difficult to eat. The ad tells the viewer that this product is worth trying if they struggle with forcing themselves to eat due to lack of hunger. # Visual style The ad has a UGC feel, with natural lighting and a simple, unedited look. The editing style is straightforward, with static shots and no transitions. The production quality is casual, resembling content created by an individual rather than a polished commercial. The pacing is slow and consistent, with a focus on clearly showing the product and its use. # Hooks Spoken: 00:00–00:04: Female 1: POV - it's 7pm and you're forcing yourself to have dinner because you haven't been hungry all day Text overlay: 00:00–00:04: POV - it's 7pm and you're forcing yourself to have dinner because you haven't been hungry all day (Caption) Visual: 00:00–00:04: A woman with blonde hair in a high ponytail, wearing a blue hoodie, sits at a kitchen counter. She is fair-skinned and appears to be in her 20s. She is eating chicken nuggets and fries from a white plate. The kitchen has white cabinets, a gray speckled countertop, and stainless steel appliances. The camera is stationary and at eye level, showing a medium shot of the woman. The lighting is bright and even. The woman eats a nugget and looks at the camera with a slightly unenthusiastic expression. # Funnel stage Top of funnel (Awareness) # Pain points Having to force yourself to eat dinner because you haven't been hungry all day. The ad signals this frustration through the woman's unenthusiastic expression and the caption: "POV - it's 7pm and you're forcing yourself to have dinner because you haven't been hungry all day." # Value propositions - The Bubs Naturals Burn supplement helps you feel hungry, addressing the problem of having to force yourself to eat when you're not hungry. # Benefits - Helps you feel hungry # Features - Bubs Naturals Burn supplement # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer using the product in their daily life. # Storyline - 00:00–00:05 00:00–00:05: A woman is shown sitting at a kitchen counter with a plate of food, including fries and chicken nuggets. She eats a nugget and looks unenthusiastic. This moment is intended to convey the feeling of having to force oneself to eat when not hungry, setting up the problem the product will solve. The audience experiences this from the woman's perspective, conveyed through her actions and facial expressions. The tone is relatable and slightly humorous. - 00:05–00:11 00:05–00:11: The woman holds up a jar of Bubs Naturals Burn supplement, opens it, and takes a small amount of the supplement. This moment introduces the product as a solution to the problem of not feeling hungry. The audience experiences this from the woman's perspective, as she demonstrates how to use the product. The tone is informative and casual.

# Ad summary A woman shares her experience using Obvi Collagenic Burn Elite to boost metabolism, curve cravings, and support healthy skin. She highlights the product's key ingredients and the current buy-one-get-one-free offer. # Brand positioning Obvi is presented as a brand that offers solutions for individuals struggling with weight management and overall well-being. The brand positions itself as a provider of products that work with the body, not against it, to help users achieve visible results without extreme measures. Obvi aims to occupy a space in the consumer's mind as a brand that understands the challenges of maintaining a healthy lifestyle and offers effective, easy-to-use solutions. The brand promotes a lifestyle of balance and self-care, emphasizing the importance of working with one's body rather than fighting against it. Obvi pushes against the norm of restrictive diets and intense exercise routines, instead offering a simple, sustainable approach to weight management and healthy skin. # Product Obvi Collagenic Burn Elite is a supplement designed to boost metabolism, curve cravings, and support healthy skin. It contains a blend of collagen, MCT oil, and green tea extract. The product is for individuals who are experiencing a slowing metabolism, constant cravings for sweets and junk food, and exhaustion despite getting enough sleep. It addresses the frustration of dieting and exercising without seeing results, offering a solution that works with the body to achieve visible progress. The product comes in capsule form, with a recommended dosage of two capsules a day. It promises no jitters or insane restrictions, just progress that can be felt. # Visual style The ad has a UGC feel, with a simple background and natural lighting. The editing style consists of static shots with minimal transitions. The production quality is casual, supporting the tone of a personal recommendation. The pacing is consistent, with the focus on the speaker's delivery. # Hooks Spoken: 00:00–00:06 If you started to notice your kangaroo pouch and you're always craving sweets and junk food and you feel exhausted, no matter how much you sleep, Text overlay: 00:00–00:06 Natures zempic / 00:00–00:02 If you started to notice your kangaroo pouch / 00:02–00:04 and you're always craving sweets and junk food / 00:04–00:06 and you feel exhausted, no matter how much you sleep, Visual: 00:00–00:06 A woman with curly brown hair, wearing a bright pink sweater, stands in front of a white wall with a light switch. She holds a white jar with pink accents, speaking directly to the camera with an expressive face. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of struggling with weight management despite dieting and exercising. "And no matter how much you diet or exercise, it feels like nothing works." # Value propositions - Boost metabolism, curve cravings and support healthy skin all in one formula. - Designed to work with your body and not against it so you can actually start seeing results. - Just take two capsules a day and let its do its job. - No jitters no insane restrictions. Just progress I can actually feel. # Benefits - Helps boost metabolism - Curve cravings - Support healthy skin # Features - Collagen - MCT Oil - Green Tea Extract # Call to action BUY ONE, GET ONE FREE # Social proof - "I felt the difference fast" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:06 00:00–00:06 The creator introduces the problem of having a "kangaroo pouch," craving sweets and junk food, and feeling exhausted despite getting enough sleep. - 00:06–00:14 00:06–00:14 She explains that the issue isn't just a slowing metabolism but the body fighting against you, making dieting and exercise feel ineffective. - 00:14–00:19 00:14–00:19 The creator introduces Obvi Collagenic Burn Elite as the solution that helped her feel a difference fast. - 00:20–00:28 00:20–00:28 She highlights the key ingredients—collagen, MCT oil, and green tea extract—and their benefits: boosting metabolism, curbing cravings, and supporting healthy skin. - 00:28–00:32 00:28–00:32 The creator emphasizes that the product is designed to work with the body, not against it, to help users see results. - 00:33–00:37 00:33–00:37 She explains the simple usage: taking two capsules a day and letting the product do its job. - 00:37–00:41 00:37–00:41 The creator highlights the benefits of the product, such as no jitters or insane restrictions, just progress that can be felt. - 00:41–00:51 00:41–00:51 She introduces the current buy-one-get-one-free offer, emphasizing its rarity and the product's frequent restocking due to high demand.

# Ad summary A woman shares her experience using Alani Nu's Burn supplement powder. She claims it has helped her lose weight, reduce her appetite, and improve her skin and hair. She compares it to weight loss injections, but claims it is a safer, all-natural alternative. # Brand positioning Alani Nu is presented as a health and wellness brand that offers all-natural supplements. The brand is positioned as a provider of products that support weight loss, boost metabolism, and enhance overall well-being. The brand emphasizes the use of real ingredients and avoids chemicals or mystery ingredients, appealing to health-conscious consumers seeking natural alternatives to conventional weight loss solutions. The brand aligns with a lifestyle focused on feeling good from the inside out, promoting the idea that beauty and wellness are interconnected. # Product Alani Nu's Burn supplement powder is presented as an all-natural alternative to weight loss injections. It is designed to help burn fat, boost metabolism, and keep energy levels up without the jitters. The powder contains green tea extract, MCT oil, and five types of collagen. It is for people struggling with weight and energy, or who just want to feel better. The product is positioned as a safe and effective way to lose weight and improve overall well-being, with the added benefits of glowing skin and thicker hair. # Visual style The ad has a casual, UGC feel, with the creator speaking directly to the camera in a home setting. The editing is simple, with static shots and minimal transitions. The production quality is decent, but not overly polished, which supports the authentic tone. The pacing is consistent, with a moderate number of cuts per minute. The text overlays are timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:02 Now, if you've been thinking about getting those shots that make you go... Text overlay: 00:00–01:04 Nature's Zempic / 00:00–00:01 YOU'VE / 00:01–00:02 THOSE SHOTS Visual: 00:00–00:02 A woman with long brown hair, wearing a purple and white baseball tee, stands in front of a beige wall with a white door frame. She gestures with her hands as she speaks directly to the camera. Text overlay: "Nature's Zempic". # Funnel stage Consideration # Pain points The ad addresses the frustration of struggling with weight and energy, as well as the desire to feel better overall. It also touches on concerns about the safety and potential side effects of weight loss injections. "So, if you've been struggling with your weight, energy, or just want to feel better, this is it." # Value propositions - All-natural alternative to weight loss injections - Safe and effective way to lose weight and improve overall well-being - Real results without chemicals or mystery ingredients - Feeling good from the inside out # Benefits - Helps burn fat - Boosts metabolism - Keeps energy up without the jitters - Glowing skin - Thicker hair # Features - All-natural ingredients - Green tea extract - MCT oil - Five types of collagen # Call to action I got it linked right here. # Social proof - "I've been taking it for about, like two and a half weeks, and my appetite? Gone." – Female 1 (Customer) - "And the scale? Oh, she's already moving." – Female 1 (Customer) - "I wouldn't be sitting here putting my name and face behind this if it wasn't the truth." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who has used the product and is sharing her personal experience. # Storyline - 00:00–00:02 The video begins with the creator introducing the topic of weight loss injections and their potential side effects. - 00:02–00:07 She then introduces Alani Nu's Burn supplement powder as a better, all-natural alternative. - 00:07–00:12 The creator shares her personal experience using the product for two and a half weeks, noting that it has reduced her appetite and helped her lose weight. - 00:12–00:17 She emphasizes that she has to remind herself to eat in the mornings because she is not hungry. - 00:17–00:20 She highlights the positive changes she has seen on the scale. - 00:20–00:24 The creator assures viewers that she would not put her name and face behind the product if it were not the truth. - 00:24–00:34 She lists the ingredients in the powder, including green tea extract, MCT oil, and five types of collagen, and highlights the benefits of each. - 00:35–00:40 The creator shares that she is not only losing weight, but also experiencing glowing skin and thicker hair. - 00:40–00:46 She expresses concern about the ingredients in weight loss injections, suggesting they could be toxic and stay in the body for life. - 00:47–00:52 She reiterates that Alani Nu's Burn supplement powder is all-natural, with no chemicals or mystery ingredients. - 00:52–00:55 The creator emphasizes that you can't put a price on feeling good from the inside out. - 00:55–01:00 She concludes by encouraging viewers to try the product if they are struggling with weight, energy, or just want to feel better. - 01:00–01:04 The creator mentions a buy two get one free offer and encourages viewers to click the link to try it.

# Ad summary This ad features a woman sharing her personal journey of managing joint pain with pain pills, only to discover a more fundamental solution. She details her previous reliance on pain relievers, explains the underlying biological cause of joint pain (cartilage and collagen degradation, lack of Vitamin C and Hyaluronic Acid), and then introduces Obvi. Collagen Peptides as a comprehensive solution. The ad highlights the product's key ingredients and benefits through a personal narrative of reduced pain and improved mobility, culminating in a strong call to action with a money-back guarantee. # Brand positioning Obvi. is presented as a science-backed, comprehensive solution provider for joint health and overall well-being. The brand aims to occupy a space in the consumer's mind as the 'obvious choice' for internal joint support, distinguishing itself from temporary pain management solutions. It aligns with values of proactive health, long-term wellness, and informed consumerism, pushing against the norm of simply masking symptoms with pain relievers. The brand positioning is both functional, emphasizing specific ingredients like Type II collagen, Vitamin C, and hyaluronic acid, and emotional, promising relief from chronic discomfort and a return to an active, uninhibited lifestyle. # Product The product advertised is Obvi. Collagen Peptides, an unflavored powdered dietary supplement designed to support joint health from the inside. It works by providing essential components for cartilage and joint lubrication that the body produces less of after age 30. Key stated features and USPs include: containing '5 Types of Collagen' (specifically Type II for cartilage), '20g Collagen per serving', 'fortified with Hyaluronic Acid, Biotin, & Vitamin C'. It is also highlighted for having 'no fillers', 'no nonsense', dissolving 'completely' in liquids, and having 'no taste', making it easy to incorporate into daily routines like coffee. The product is for individuals experiencing joint pain, stiffness, or discomfort, especially those who rely on pain relievers but seek a more fundamental solution for cartilage support and joint lubrication. The ad suggests it's for those looking for a long-term approach to joint health, moving beyond temporary symptom management. Use occasions include daily consumption mixed into beverages. The purchase barrier of skepticism about supplements or concerns about taste/mixability is addressed directly by emphasizing 'no taste' and complete dissolvability, and further mitigated by a '99 day guarantee'. # Visual style The ad employs a hybrid visual style, blending scrappy, authentic UGC-like footage with polished, informative CGI animations. The editing rhythm is fast-paced, with quick cuts between shots, particularly in the problem-setting and solution-detailing segments, contributing to a dynamic and engaging feel. Production quality leans towards a polished UGC aesthetic, utilizing natural lighting in home settings for relatability, but also incorporating high-quality scientific animations to convey expertise and credibility. There are no obvious visual motifs, but the camera work often switches between close-ups on the narrator's face/hands and product shots. The pacing is consistently quick throughout the ad, maintaining viewer engagement. Audio-visual sync is prominent, with cuts often timed to the voiceover's spoken words and emphasized text overlays appearing precisely with corresponding explanations. # Hooks Spoken: Those pain pills you take every morning? Text overlay: Those pain pills / you take every morning? Visual: A flat lay shot shows an array of various supplement and pill bottles, mostly amber glass jars and white plastic containers, scattered on a beige, mottled countertop with a dark grey couch in the soft-focus background. The camera is stationary and angled slightly downward, capturing the cluster of bottles. / A blonde woman, Female 1, in her 40s with a fair complexion, wearing a bright pink long-sleeved top, stands in a kitchen with light wood cabinets and a black range hood in the background. She is looking slightly upwards and to the right, a pained or thoughtful expression on her face, as she holds a small white pill between her thumb and forefinger near her mouth. The camera is stationary, showing her from the chest up. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is chronic joint pain and the frustration of managing it with temporary solutions like pain pills, which only mask symptoms without addressing the underlying cause. The user states, "Pain pills don't support your joints. They manage the pain. The discomfort goes away, but nothing is changing underneath." # Value propositions - Pain pills don't support your joints, they just manage pain, but nothing is changing underneath. - Cartilage is mostly collagen, and after 30, your body makes less and less of it every year, causing pain. - Obvi provides Type II collagen, Vitamin C (required for cartilage building), and Hyaluronic acid (for joint lubrication). - Obvi has no fillers, no nonsense, dissolves completely, and has no taste, making it easy to use daily. - Obvi supports your joints from the inside, leading to a reduction in pain and reliance on pain pills. - Obvi offers a 99-day guarantee: if it doesn't work, you get your money back. # Benefits - help you get through the day (referring to pain pills) - doesn't fix anything (referring to pain pills) - support your joints - manage the pain (referring to pain pills) - discomfort goes away (referring to pain pills) - your body makes less [collagen] every year - body can't build cartilage without [Vitamin C] - keeps your joints lubricated - without it, they're stiff - wasn't reaching for the pain pills as much - could walk up stairs without wincing - not going through a bottle a month anymore - I'm supporting my joints - feel the difference # Features - 5 Types of Collagen - Type II [collagen] for cartilage - Vitamin C included - Hyaluronic acid - Biotin - 20g Collagen per serving - Unflavored - No fillers - No nonsense - dissolves completely - No taste # Call to action Link's below # Social proof - I was taking them almost every day. Every morning my knees hurt. Every time I walked up stairs. Every time I stood up too fast. # Point of view - Customer 95% – The ad is predominantly told from the perspective of a female user sharing her personal struggles, discovery, and positive experience with the product, using 'I' statements and relatable daily scenarios. - Brand 5% – The brand's perspective is communicated through animated scientific explanations of joint biology and collagen types, serving to educate and validate the product's formulation. # Storyline - 00:00–00:02 The video opens by displaying a collection of various supplement bottles and asking the viewer if they relate to needing 'Those pain pills you take every morning? They help you get through the day'. The intention is to establish a relatable problem for the target audience: chronic reliance on pain medication. - 00:02–00:04 A woman then appears, holding small white pills, stating, 'but they're not fixing anything.' This introduces the core problem, shifting the narrative from temporary relief to the lack of a lasting solution, establishing her as an authority through personal experience. - 00:04–00:05 She then challenges the viewer with 'Here's why. Let me show you something. Go to your cabinet.' This is a direct call to action, engaging the viewer and preparing them for a reveal, conveying an investigative and empathetic tone from a peer's perspective. - 00:05–00:12 The scene cuts to her opening a pantry door, asking, 'How many bottles of pain relievers do you have?' followed by her revealing her own stash: 'I had three. One in the kitchen, one in my purse, one by my bed.' This visualizes the pain point and reinforces relatability, showing the widespread nature of the problem. - 00:12–00:13 She then demonstrates taking a pill, explaining, 'I was taking them almost every day.' This further emphasizes the chronic nature of her reliance and the intensity of her pain, conveying a sense of resignation. - 00:13–00:18 A sequence of visual examples illustrates her pain: 'Every morning my knees hurt. Every time I walked up stairs. Every time I stood up too fast.' This vividly portrays the constant, daily pain, building empathy and establishing the depth of the problem. - 00:18–00:21 She reiterates the cycle of temporary relief: 'So I took a pill, and the pain went away, until it came back. And I took another pill.' This highlights the futility of pain relievers as a long-term solution. - 00:22–00:23 The narrator states, 'Here's what I wish someone had told me sooner.' This creates anticipation for a revelation and positions the upcoming information as valuable, shifting the tone towards education. - 00:24–00:29 She explains, 'Pain pills don't support your joints. They manage the pain. The discomfort goes away, but nothing is changing underneath.' This is a critical educational point, distinguishing pain management from underlying joint support. - 00:30–00:39 She then explains the biological cause: 'Your joints hurt because the cartilage is wearing down. Cartilage is mostly collagen. And after 30, your body makes less and less of it every year. So your cartilage wears down. And it hurts.' This provides the scientific basis for the problem, explaining *why* pain relievers aren't fixing anything. - 00:39–00:43 Reiterating the prior message, she says, 'But instead of supporting the cartilage, I was just managing the discomfort.' This reinforces the difference between managing symptoms and addressing the root cause. - 00:43–00:45 Transitioning to the solution, she asks, 'Let's talk about what your joints actually need.' This sets up the introduction of the product's key ingredients. - 00:45–00:49 Through animated visuals, she explains 'Type II collagen. That's the one found in cartilage. Most collagen supplements don't even have it.' This highlights a specific ingredient and differentiates the product from competitors, hinting at superior formulation. - 00:50–00:58 Continuing with animations, she adds, 'Vitamin C. Your body can't build cartilage without it. It's required.' and 'Hyaluronic acid. That's what keeps your joints lubricated. Without it, they're stiff.' These explain the roles of other crucial ingredients, building the case for a multi-component solution. - 00:58–01:05 The narrator returns to her personal experience: 'I'd been managing the pain for years. Not supporting my joints. And when the pain kept coming back, I thought my joints were just bad. I thought it was just age.' This creates a sense of shared frustration and validates the viewer's potential feelings of hopelessness. - 01:05–01:10 A turning point is expressed: 'Then I learned about collagen. I learned what joints actually need. And I realized there was another way.' This signals hope and the discovery of a real solution. - 01:11–01:17 She describes her search for the right product: 'So I went looking. I needed Type II collagen. I needed Vitamin C built in. Hyaluronic acid. Everything my joints actually need.' This builds credibility by showing her active search and the specific criteria she had. - 01:18–01:20 She states, 'Most supplements didn't have it. They all cut the same corners.' This further validates her previous struggle and positions the product as unique and superior. - 01:21–01:22 The product is then revealed: 'Then I found Obvi. Collagen Peptides.' This is the explicit introduction of the solution. - 01:22–01:31 The features of Obvi. are highlighted: '5 collagen types. Including Type II for cartilage. Vitamin C included. Hyaluronic acid. No fillers. No nonsense. It dissolves completely. No taste. I just put it in my coffee.' This directly addresses the needs she previously outlined, demonstrating how Obvi. meets all criteria. - 01:32–01:38 She shares her positive results: '6 weeks in, I noticed I wasn't reaching for the pain pills as much. By month three, I could walk upstairs without wincing.' This provides a compelling testimonial of efficacy and improved quality of life. - 01:39–01:43 She contrasts her past and present: 'I still have pain relievers in my kitchen. But I'm not going through a bottle a month anymore.' This demonstrates a sustained change in behavior and a reduction in reliance on pain medication. - 01:43–01:46 She celebrates her renewed activity: 'For the first time, I'm supporting my joints instead of just managing the discomfort.' This emphasizes the long-term, proactive benefit and emotional freedom. - 01:47–01:49 A direct appeal to the viewer is made: 'If you're stuck in the pain pill cycle, there might be another way.' This offers hope and a solution to those who relate to her previous situation. - 01:50–01:51 The solution is reiterated: 'Support your joints from the inside.' This encapsulates the core message of the product. - 01:52–01:56 A call to action and guarantee: 'Link's below. They even have a 99 day guarantee. If it doesn't work, you get your money back.' This removes risk for the consumer and encourages trial. - 01:57–02:02 She concludes with confidence: 'But I think you'll feel the difference. Because this time, you'll be supporting instead of just managing.' This ends on a positive, reassuring note, promising a lasting positive change.

# Ad summary This video ad features a female creator who shares her personal struggle with chronic joint pain, initially managed with daily pain pills. She explains the scientific reason for joint pain (cartilage wear, lack of collagen, Vitamin C, and hyaluronic acid) and highlights how most pain relievers only mask symptoms. She then details her search for a product that addresses these root causes, leading her to “obvi. Collagen Peptides.” The ad showcases the product's key ingredients (5 collagen types, Type II for cartilage, Vitamin C, hyaluronic acid), ease of use (dissolves completely, no taste in coffee), and positive results over time (less pain pill use, no wincing when walking upstairs). The ad concludes by contrasting pain management with joint support and promotes Obvi with a link and a 99-day guarantee. # Brand positioning Obvi. is presented in the ad as an innovative and effective solution provider in the health and wellness market, specifically targeting joint health. The brand aims to occupy a space in the consumer's mind as the “obvious choice” for internal joint support, challenging the norm of merely managing pain with temporary solutions. It promotes values of proactive health, informed choice, and long-term well-being. The brand implicitly pushes against the common behavior of relying solely on pain relievers by educating consumers on the root causes of joint discomfort. Its positioning is functional, emphasizing specific ingredients and their roles in rebuilding cartilage, but also emotional, by offering relief from chronic pain and enabling a more active, comfortable life. The ad implies the brand stands out by offering a comprehensive solution that many competitors lack. # Product The featured product is “obvi. Collagen Peptides,” an unflavored powdered supplement designed to support joint health from the inside out. It is specifically for individuals experiencing joint pain, particularly those who rely on daily pain pills to manage discomfort and are looking for a more foundational solution to address cartilage wear and improve joint lubrication. The product works by providing essential components that the body needs for healthy joints. Explicitly stated product details include: “5 Types of Collagen” (including “Type II for cartilage”), fortified with “Hyaluronic Acid, Biotin, & Vitamin C,” and contains “20g Collagen Per Serv.” The USPs highlighted are its comprehensive ingredient profile that addresses multiple aspects of joint health, the inclusion of “Vitamin C” which is “required” for cartilage building, “Hyaluronic acid” which “keeps your joints lubricated,” “no fillers,” “no nonsense,” and its complete dissolvability with “no taste” when mixed into beverages like coffee. Use occasions shown include mixing it into coffee or a drink, and the outcome of being able to walk upstairs without wincing, suggesting improved mobility for daily activities. The ad directly addresses the purchase barrier of ineffective pain management by offering a solution that supports joints, rather than just managing pain. # Visual style The ad features a hybrid visual style, blending scrappy, UGC-feel home video with more polished, illustrative animations and product shots. The editing style is characterized by quick cuts between different scenes, generally less than 2-3 seconds per shot, creating a fast-paced rhythm. There are some jump cuts, especially during the product demonstration sequences (e.g., stirring coffee). The production quality feels intentional, aiming for an authentic, relatable "real person" testimonial while also incorporating professional-grade 3D animations for educational content. There are visual motifs like close-ups on body parts (knees, hands, back) to highlight pain points and benefits, and repeated shots of the creator in everyday settings. Pacing is generally consistent and quick, shifting slightly to a more explanatory, slower pace during the animated educational segments. Audio-visual sync is strong, with cuts and text overlays precisely timed to the voiceover, enhancing clarity and impact. # Hooks Spoken: If you take pain pills for your joints every morning, / you need to hear this. Text overlay: If you / take pain pills / for your / joints every morning / you need / to hear this / If you take pain pills for your joints every morning, you need to hear this. Visual: Medium shot of a blonde woman (Female 1) in a light pink hooded sweatshirt in a home kitchen. She holds several white pills in her left palm and lifts one to her mouth with her right hand, while holding a clear glass of water. Her expression is slightly focused/concerned. The kitchen background is bright with white cabinets and a light-colored countertop. A white and multi-colored pill organizer is on the counter to her right. Camera is stationary, tripod-style, third-person POV. Lighting is bright, natural-looking. / Close-up, slightly overhead shot of a pale hand holding a handful of various cream, light brown, and green capsules. The background is a dark bowl filled with red and yellow apples on a light countertop. Camera is stationary, third-person POV. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is chronic joint pain and the frustration of relying on temporary solutions like pain pills, which only “manage the pain” without addressing the underlying cause. "Every morning my knees hurt. Every time I walked up stairs. Every time I stood up too fast." – Visualizes the specific physical pain and limitations. "You might be stuck in a cycle... I was taking them almost every day... Until it came back." – Describes the cyclical, unending nature of the pain and the dependence on medication. "I thought my joints were just bad. I thought it was just age." – Captures the feeling of resignation and misunderstanding about the cause of the pain. # Value propositions - You might be stuck in a cycle. And there might be a better way. - Pain pills don't support your joints. They manage the pain... But nothing is changing underneath. - Cartilage is mostly collagen. And after 30, your body makes less... - Your body can't build cartilage without it. It's required. - That's what keeps your joints lubricated. Without it, they're stiff. - Everything my joints actually need. - Most supplements didn't have it. They all cut the same corners. - It dissolves completely. No taste. I just put it in my coffee. - 99 day guarantee. If it doesn't work, you get your money back. # Benefits - Support your joints - Not reaching for the pain pills as much - Could walk up stairs without wincing - Not going through a bottle a month anymore - Supporting my joints instead of just managing the discomfort - Feel the difference # Features - 5 Types of Collagen - Type II for cartilage - Vitamin C built in - Hyaluronic acid - No fillers - No nonsense - dissolves completely - No taste - 20g Collagen Per Serv # Call to action Link's below # Social proof - "6 weeks in, I noticed I wasn't reaching for the pain pills as much." – Female 1 (Creator/Customer) - "By month three, I could walk up stairs without wincing." – Female 1 (Creator/Customer) - "I still have pain relievers in my kitchen. But I'm not going through a bottle a month anymore." – Female 1 (Creator/Customer) - "For the first time, I'm supporting my joints instead of just managing the discomfort." – Female 1 (Creator/Customer) - "They even have a 99 day guarantee. If it doesn't work, you get your money back. But I think you'll feel the difference." – Female 1 (Creator/Customer) # Point of view - Customer 90% – The ad is primarily told from the perspective of a user sharing her personal experience and journey with joint pain and the product. - Brand 10% – The animated scientific explanations and direct product feature highlights represent the brand's voice and information. # Storyline - 00:00–00:02 A woman is in a kitchen, holding a handful of white pills, about to take one with water, as text overlays pose a question. The intention is to immediately connect with viewers who take daily pain medication for joint issues, establishing a relatable problem. The perspective is the creator's, sharing her past routine, conveyed by her direct interaction with the pills and the spoken narrative. The tone is concerned and introspective. This sets the stage for the problem the ad will address. - 00:02–00:03 A hand holds a palm full of various colored capsules over a bowl of apples, while the voiceover emphasizes the importance of the upcoming information. This quickly transitions from the personal problem to a broader call to attention, signaling that a solution or critical information is coming. The perspective shifts to an illustrative shot, guided by the voiceover's urgency. - 00:03–00:05 The woman opens the compartments of a weekly pill organizer, showing various pills inside, with text overlays suggesting a habitual cycle. This visually reinforces the idea of being “stuck in a cycle” of daily pain pill use, further deepening the problem statement. The perspective is intimate, showing her routine, and the tone is reflective, highlighting the repetitive nature of her pain management. - 00:05–00:06 A hand sweeps away a pile of pills (capsules and dark pills) on a counter, as the voiceover suggests a “better way.” This visually signifies moving past the old method of pain management, representing a shift in mindset and a promise of improvement. The perspective is hands-on and decisive, indicating a change. - 00:06–00:07 The woman opens a pantry door, revealing a well-organized interior with shelves of items, while inviting the viewer to check their own cabinet. This establishes a shared experience and builds relatability by encouraging viewers to confront their own pain reliever habits. The perspective is inviting and conversational, directly engaging the viewer. - 00:07–00:09 A close-up shot inside the cabinet shows various supplement bottles, blurred, as the voiceover asks about the number of pain reliever bottles. This directly prompts self-reflection and makes the problem tangible by asking viewers to quantify their reliance on temporary solutions. The perspective is observational, guiding the viewer's focus. - 00:09–00:10 The woman stands in her kitchen, arms out, looking around, as she states she “had 3” bottles. This provides a specific example, reinforcing the relatability of the problem she previously described. Her body language suggests a past burden or realization. - 00:10–00:12 The woman points to different locations as the voiceover lists where her pain relievers were. This elaborates on the pervasiveness of her pain, showing how she needed pills readily available in multiple areas of her life, highlighting the constant nature of her discomfort. - 00:12–00:15 The woman takes a pill and drinks water in a close-up, followed by another close-up of her face. She explains she was taking them “almost every day.” This personalizes the struggle, showing the daily routine of managing pain and conveying the significant impact it had on her life. The perspective is intimate and raw, showing her daily reality. - 00:15–00:16 A close-up of a person's hands rubbing their knee outside. This visually represents the specific joint pain she experienced, connecting her verbal account to a physical manifestation. The context of “Every morning my knees hurt” makes it relatable to many. - 00:16–00:17 A first-person POV shot of feet walking up worn stairs. This further illustrates the daily struggles caused by her joint pain, showing a common activity that became difficult. The first-person perspective helps the viewer empathize directly. - 00:17–00:19 A close-up of a person's bare leg and foot, with hands rubbing the shin/ankle area while bending over. This provides another example of a common movement causing pain, reinforcing the widespread impact of her joint discomfort. The shot's focus on the act of rubbing conveys an immediate response to pain. - 00:19–00:20 The woman takes a pill and drinks water in her kitchen, explaining that the pain “went away.” This visually demonstrates the temporary relief offered by pain pills, setting up the cyclical nature of the problem. - 00:20–00:22 The woman lies in bed, looking tired and frustrated, as the voiceover states the pain “came back” and she took “another pill.” This emphasizes the temporary nature of pain relief and the unending cycle of discomfort. Her expression conveys weariness. - 00:22–00:23 A close-up of a hand placing a few capsules next to a glass of water, illustrating the continued cycle of pain management. - 00:23–00:24 The woman is shown from behind, in a brown hoodie, rubbing her lower back, as the voiceover expresses regret about not knowing sooner. This introduces a turning point, signaling that she discovered new information that could have changed her approach. The rubbing gesture visually conveys ongoing discomfort despite pain management. - 00:24–00:26 A hand holds a bottle of white capsules, tilted to show the pills inside, as the voiceover explains pain pills “don't support your joints.” This explicitly states the core problem with conventional pain relief and sets up the need for a different solution. The product shot subtly introduces a contrast to traditional pain relievers. - 00:26–00:27 The woman is in athletic wear, posing with her hands on her hips, while the voiceover says pain pills “manage the pain.” This reinforces the distinction between managing pain and supporting joints, continuing the educational aspect of the ad. Her posture, though active, still has a slightly posed feel. - 00:27–00:29 The woman sits on the edge of a bed, touching her knee and thigh, as the voiceover notes that “discomfort goes away.” This shows the immediate, albeit temporary, effect of pain relievers on discomfort. - 00:29–00:31 A close-up of a person's leg and foot, with a hand rubbing the ankle, as the voiceover reveals “nothing is changing underneath.” This directly challenges the efficacy of pain management, implying a deeper, unaddressed issue. The close-up emphasizes the physical lack of change. - 00:31–00:32 A close-up of a person's bare leg and foot, with a hand rubbing the shin/calf, explaining “your joints hurt because” of cartilage wear. This transitions into the scientific explanation, providing the root cause of the problem. - 00:32–00:33 An animated 3D model of a joint shows outer layers degrading, illustrating cartilage “wearing down.” This visualizes the problem at a microscopic level, making the scientific explanation clear and impactful. The animation adds a layer of authority. - 00:33–00:34 The animated 3D model of a joint changes to show a network of fibers within, with the voiceover explaining “cartilage is mostly collagen.” This further educates the viewer on the composition of healthy joints, linking the problem to a specific nutrient deficiency. - 00:34–00:37 The woman sits in a chair, rubbing her forehead, looking tired, as the voiceover explains that after 30, the body produces less collagen. This highlights the natural progression of the problem with age, increasing relatability for a wider adult audience. Her expression conveys understanding and past frustration. - 00:37–00:39 The woman sits on a couch, rubbing her lower back, with text stating her cartilage “wears down” and “it hurts.” This reiterates the consequence of declining collagen production, directly linking the scientific explanation back to personal pain. - 00:39–00:41 The woman stretches her arms above her head, looking a bit pained, in a kitchen setting, as the voiceover emphasizes that she was “just managing the discomfort.” This connects her previous actions (stretching, taking pills) to the broader understanding that she was not addressing the underlying issue. - 00:41–00:43 The woman stretches her arms in bed, seemingly with effort, stating she was “just managing the discomfort.” This further reinforces the idea of temporary solutions vs. actual support, showing the impact of her pain even in simple movements. - 00:43–00:45 A close-up of a hand grasping a thigh, with text suggesting a deeper look into “what your joints actually need.” This marks another shift, moving from problem identification to the essential solution. The close-up draws attention to the body. - 00:45–00:46 An animated 3D model of a joint with glowing orange light indicates “Type II collagen.” This introduces the specific type of collagen needed, adding scientific precision to the solution. - 00:46–00:48 An animated microscopic view of cells with yellow particles, explaining Type II collagen is “found in cartilage.” This visualizes the specific ingredient's role and importance in joint health. - 00:48–00:50 A small bowl of various pills on a white surface with flowers, as the voiceover claims “Most collagen supplements don't even have it.” This establishes a competitive differentiator for the product to be introduced, implying other supplements are inadequate. - 00:50–00:51 A spilled bottle of capsules on a kitchen counter reinforces the previous statement, showing how common it is for supplements to lack key ingredients. The visual clutter suggests the ineffectiveness of many options. - 00:51–00:52 An animated microscopic view of shimmering golden spheres, labeled “Vitamin C.” This introduces another crucial ingredient for cartilage building. - 00:52–00:53 The animation continues, with golden spheres and a fleshy, organic shape, explaining Vitamin C is “required” for cartilage building. This highlights its essential role. - 00:53–00:55 An animated microscopic view of blue bubbles, labeled “Hyaluronic acid.” This introduces the third key ingredient for joint lubrication. - 00:55–00:57 The animated joint model returns, with a blue liquid flowing into it, showing “Hyaluronic acid” lubricating the joint. This visually demonstrates the function of this ingredient. - 00:57–00:58 A woman sits on a bed, stretching her foot, implying stiffness, as the voiceover states, “without it, they're stiff.” This connects the lack of hyaluronic acid to a common symptom of joint pain, reinforcing the need for the ingredient. - 00:58–01:00 A woman rubs her knee, saying she'd been “managing the pain for years.” This summarizes her past struggle, emphasizing the long duration of her discomfort and reinforcing the problem before introducing the solution. - 01:00–01:01 A woman sits on a couch, rubbing her shin/ankle, highlighting she was “not supporting my joints.” This clearly articulates the distinction between pain management and joint support. - 01:01–01:03 The woman's face in a close-up, looking thoughtful and slightly sad, as she recounts the pain “kept coming back.” This uses emotional appeal, showing the weariness and frustration of chronic pain. - 01:03–01:04 A close-up of a woman's hands, expressing that she thought her “joints were just bad.” This conveys a sense of resignation and the misattribution of the cause of her pain. - 01:04–01:06 The woman looks at herself in a bathroom mirror, touching her hair, stating she thought “it was just age.” This further emphasizes the common misconceptions about joint pain, setting up the “aha!” moment. - 01:06–01:07 A scoop of pink powder (Obvi) is added to a shaker bottle, with text stating “Then I learned about collagen.” This marks the pivotal discovery that led her to the solution. The product is subtly introduced here. - 01:07–01:09 A close-up of a spoon stirring a dark liquid with a white substance, as she learned “what joints actually need.” This implies an enlightened understanding of joint health. - 01:09–01:10 The woman sips from a glass, looking satisfied, realizing “there was another way.” This conveys hope and the discovery of an alternative. - 01:10–01:12 The woman walks out of a store, sipping a drink, stating she “went looking.” This shows her active search for the right product. - 01:12–01:14 The woman walks through a grocery store aisle, looking at her phone, detailing her specific ingredient needs. This highlights her informed search and the criteria she used to find an effective product. - 01:14–01:16 A wide shot of a health food store aisle, full of supplements, as she lists more required ingredients. This visually represents the overwhelming number of options and the difficulty of finding the right combination. - 01:16–01:17 A blurry shot of a store shelf with various products, as she lists hyaluronic acid as another need. This continues to build the specific requirements for an effective joint supplement. - 01:17–01:18 The woman in a store aisle, examining a product, saying she needed “Everything my joints actually need.” This summarizes her comprehensive search criteria. - 01:18–01:20 A blurred shot of supplement shelves, stating “Most supplements didn't have it” and “They all cut the same corners.” This reinforces the competitive landscape and the perceived inadequacy of other products. - 01:20–01:21 A woman looks at products on a shelf, further illustrating the general market's shortcomings. - 01:21–01:22 A close-up of the “obvi. Collagen Peptides” tub on a kitchen counter, stating “Then I found Obvi.” This is the direct product reveal, positioned as the solution to her detailed search. - 01:22–01:23 The obvi. tub is shown, highlighting “5 collagen types.” This immediately begins to list the product's features. - 01:23–01:25 A woman holds the obvi. tub, showcasing “Including Type II for cartilage.” This connects the product directly to the earlier scientific explanation. - 01:25–01:26 A close-up of the obvi. tub, highlighting “Vitamin C included.” This continues to list key ingredients. - 01:26–01:27 A close-up of the obvi. tub, highlighting “Hyaluronic acid.” This completes the list of crucial ingredients previously identified. - 01:27–01:28 The obvi. tub next to a glass of water with lemon, stating “No fillers.” This emphasizes the product's purity and quality. - 01:28–01:29 The obvi. tub, with a woman scooping powder into it, stating “It dissolves completely.” This highlights a user-friendly feature. - 01:29–01:31 A close-up of coffee being stirred in a mug, stating “No taste” and “I just put it in my coffee.” This emphasizes the ease of integration into daily routines and addresses a common concern about powdered supplements. - 01:31–01:33 The woman in her kitchen, holding a mug, smiling, stating “6 weeks in, I noticed I wasn't” reaching for pain pills. This begins the testimonial of results, showing positive change over time. Her smile conveys relief. - 01:33–01:35 The woman sitting at a dining table, sipping from a mug, concluding she wasn't reaching for “the pain pills as much.” This reiterates the positive impact on her daily reliance on medication. - 01:35–01:37 The woman sipping from a glass at her kitchen counter, stating “By month three, I could walk up stairs without wincing.” This highlights a significant improvement in mobility and quality of life. - 01:37–01:39 The woman in a pink dress, walking up stairs confidently. This visually demonstrates the regained mobility and freedom from pain, contrasting with earlier struggles. - 01:39–01:41 A kitchen cabinet with bottles, with the voiceover stating she “still have pain relievers in my kitchen.” This adds credibility, showing she still has them but doesn't need them as much, rather than claiming a complete absence. - 01:41–01:43 The woman arranges bottles on a counter, stating she's “not going through a bottle a month anymore.” This quantifies the reduction in pain reliever use, providing tangible evidence of the product's effectiveness. - 01:43–01:45 The woman on the floor, playing with two dogs, laughing, stating “For the first time, I'm supporting my joints instead of” managing discomfort. This visually shows her newfound freedom and enjoyment of life, directly linking it to joint support. - 01:45–01:47 The woman stands in an office, smiling and stretching her arms, concluding she's “just managing the discomfort.” This reiterates the core message of proactive joint support versus temporary pain relief. - 01:47–01:49 A black and white close-up of hands filling a pill organizer, then sweeping pills away. This visually contrasts the old routine with the new solution, reinforcing the idea of moving on from pain pills. The black and white filter signifies the past. - 01:49–01:51 A scoop of pink powder being added to a container, with text “Support your joints from the inside.” This visually represents the product and its internal action, reinforcing the core benefit. - 01:51–01:53 The obvi. tub outdoors, with “Link's below” and a guarantee mention. This is a call to action and a trust signal. - 01:53–01:55 A woman holds the obvi. tub, stating the “99 day guarantee.” This emphasizes the risk-free aspect of trying the product. - 01:55–01:57 The obvi. tub on a countertop with water, repeating the guarantee and promise. This reinforces the trust and confidence in the product. - 01:57–01:58 The obvi. tub outdoors, predicting the user “will feel the difference.” This is a confident closing statement. - 01:58–02:00 The woman sips from a drink in bed, smiling. This shows the positive emotional outcome of using the product. - 02:00–02:02 The woman stretches happily in bed, concluding by summarizing the core message of “supporting instead of just managing.” This provides a powerful emotional and functional summary.

# Ad summary This video ad features a female creator sharing her personal struggle with joint pain and how traditional pain relievers only masked the problem. She explains the scientific reason for joint pain (cartilage wearing down due to lack of collagen, vitamin C, and hyaluronic acid) and highlights that many supplements are inadequate. She then introduces Obvi Collagen Peptides as a comprehensive solution, detailing its key ingredients and benefits. The ad ends with her experiencing pain relief and an active lifestyle, offering a 99-day money-back guarantee, and encouraging viewers to support their joints from the inside out. # Brand positioning Obvi is presented as a science-backed, consumer-conscious brand in the wellness and supplement market, specifically addressing joint health. It aims to occupy a space in the consumer's mind as the 'obvious choice' for comprehensive joint support, moving beyond temporary pain management to foundational health. The brand aligns with values of informed consumerism, efficacy, and genuine relief from chronic discomfort. It pushes against the common practice of generic supplements that 'cut corners' by offering a meticulously formulated product with key ingredients. Its positioning is primarily functional, focusing on scientific ingredients and their direct impact on cartilage and joint lubrication, but also touches on emotional aspects like relief from persistent pain and renewed activity. # Product The product featured is Obvi Collagen Peptides, an unflavored powdered supplement designed to support joint health from the inside out. It is for individuals experiencing joint pain, stiffness, or discomfort, especially those who feel traditional pain relievers only mask the issue or those over 30 whose natural collagen production is declining. The ad explicitly states it contains '5 Types of Collagen Fortified with Hyaluronic Acid, Biotin, & Vitamin C'. Key USPs include: containing Type II collagen (found in cartilage), built-in Vitamin C (required for collagen building), and Hyaluronic Acid (for joint lubrication). It is described as having 'no fillers,' 'no nonsense,' and 'dissolves completely' with 'no taste,' making it easy to incorporate into daily routines, such as coffee. The ad implicitly addresses the purchase barrier of ineffective supplements by positioning Obvi as a complete solution that offers everything joints 'actually need,' unlike most other collagen supplements. # Visual style The ad features a hybrid visual style, blending scrappy, authentic UGC-like home video footage with polished animated scientific graphics and clean product shots. The editing rhythm is fast-paced with quick cuts, particularly during the problem-setting and product feature explanation segments, typically changing shots every 1-2 seconds. Production quality feels like elevated UGC, maintaining a relatable, personal feel while incorporating professional-grade animations for educational clarity. There are no strong recurring visual motifs beyond the general home-life setting and consistent presence of the primary female creator. Pacing is generally consistent and quick, driven by the voiceover's rapid delivery. Audio-visual sync is strong, with visual cues (like rubbing knees, walking stairs, taking pills, scientific animations, product shots) perfectly timed to the voiceover's narrative points and information delivery. # Hooks Spoken: Your joints are probably not getting better, not because you're getting older, because you're managing the pain instead of supporting the joints. Text overlay: Your joints are probably / not getting better / Not because you're getting older / Because you're managing the pain / instead of / supporting the joints Visual: 00:00-00:01: A blonde white woman in her 40s wearing a light blue long-sleeved shirt and dark pants sits on an office chair in what appears to be a home office. She bends over, holding her knee, and grimaces, feigning joint pain. The camera is stationary and tripod-mounted, showing a medium shot of her. In the background is a light wooden barn door, a white bookshelf with books and plants, and a small white desk. / 00:01-00:02: The same woman is now bent further over, hands on her knees, with a pained expression. The setting is the same home office, medium shot. / 00:02-00:03: The same woman in pink pajamas stands next to a bed, pulling up a gray fitted sheet, looking tired and slightly frustrated. The camera is stationary, showing a medium shot. A framed picture of a couple hangs above the bed, and a partially open white door leads to a bathroom with a lamp visible. / 00:03-00:05: Close-up selfie-style shot of the woman's face, still in pink pajamas, with her eyes closed and a slight frown, conveying discomfort. The lighting is soft. / 00:05-00:06: The woman, wearing a pink tank top and hot pink shorts, sits on a couch or bed, rubbing her upper thigh near her knee with her right hand. The camera is stationary, a medium shot focusing on her legs and hand. A dark green plant in a pot is visible in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is chronic joint pain and stiffness that is only temporarily relieved by traditional pain medication, leading to a cycle of discomfort and reliance on pills. The ad explicitly shows and states, 'Every morning my knees hurt, every time I walked up stairs, every time I stood up too fast.' and 'I was taking them almost every day.' It further clarifies, 'Pain pills don't support your joints, they manage the pain... But nothing is changing underneath.' # Value propositions - Your joints are probably not getting better, not because you're getting older, because you're managing the pain instead of supporting the joints (positions product as true solution vs. temporary fix). - Pain pills don't support your joints, they manage the pain. The discomfort goes away, but nothing is changing underneath (highlights product's superiority by addressing root cause). - Cartilage is mostly collagen. And after 30, your body makes less and less of it every year. So your cartilage wears down and it hurts (establishes the product as a necessary supplement due to age-related decline). - I was just managing the discomfort. Let's talk about what your joints actually need: Type II collagen...Vitamin C...Hyaluronic acid (positions product as a complete, science-backed solution). - Most collagen supplements don't even have it. They all cut the same corners (implies product is a rare, comprehensive, and high-quality solution). - Five collagen types, including Type II for cartilage. Vitamin C included, hyaluronic acid. No fillers, no nonsense. It dissolves completely, no taste (emphasizes product's comprehensive formula, purity, and ease of use). - For the first time, I'm supporting my joints instead of just managing the discomfort (communicates long-term, fundamental improvement). - If you're stuck in the pain pill cycle, there might be another way (offers hope and a superior alternative to current methods). - They even have a 99-day guarantee. If it doesn't work, you get your money back (reduces purchase risk and signals confidence in efficacy). - But I think you'll feel the difference (builds anticipation and trust in results). # Benefits - not getting better [from pain] (implies improvement from product) - managing the pain instead of supporting the joints (implies product offers support) - discomfort goes away (from pain pills, but temporarily) - nothing is changing underneath (implies product addresses underlying issue) - supports your joints (from the inside) - can build cartilage (with Vitamin C) - keeps your joints lubricated (with Hyaluronic acid) - I wasn't reaching for the pain pills as much - I could walk up stairs without wincing - not going through a bottle [of pain relievers] a month anymore - you'll be supporting instead of just managing # Features - 5 Types of Collagen - Fortified with Hyaluronic Acid - Fortified with Biotin - Fortified with Vitamin C - Type II Collagen for cartilage - Vitamin C included - No fillers - No nonsense - dissolves completely - no taste # Call to action Links below # Social proof - I had 3 [bottles of pain relievers]. One in the kitchen, one in my purse, one by my bed. I was taking them almost every day. – Female 1 (Creator) [Implied testimonial by creator showing past reliance on pain pills due to her pain] - Every morning my knees hurt, every time I walked up stairs, every time I stood up too fast. – Female 1 (Creator) [Implied testimonial by creator sharing specific pain points] - So I took a pill and the pain went away until it came back. And I took another pill. – Female 1 (Creator) [Implied testimonial by creator describing the pain cycle] - I'd been managing the pain for years, not supporting my joints. – Female 1 (Creator) [Implied testimonial by creator reflecting on her past approach] - And when the pain kept coming back, I thought my joints were just bad. I thought it was just age. – Female 1 (Creator) [Implied testimonial by creator sharing her previous misconceptions] - I noticed I wasn't reaching for the pain pills as much. – Female 1 (Creator) [Direct testimonial by creator after using the product] - By month three, I could walk up stairs without wincing. – Female 1 (Creator) [Direct testimonial by creator after using the product] - I still have pain relievers in my kitchen, but I'm not going through a bottle a month anymore. – Female 1 (Creator) [Direct testimonial by creator illustrating reduced reliance] - For the first time, I'm supporting my joints instead of just managing the discomfort. – Female 1 (Creator) [Direct testimonial by creator on overall improvement] - They even have a 99-day guarantee. If it doesn't work, you get your money back. – Female 1 (Creator) [Implicit social proof through a strong guarantee, suggesting confidence in product efficacy] # Point of view - Customer 90% – The majority of the ad is told from the perspective of a female user sharing her personal journey, struggles, and positive results with joint pain and the product. - Brand 10% – Short animated segments and direct product shots explain scientific facts and product features, representing the brand's authoritative voice on product formulation. # Storyline - 00:00–00:02 00:00-00:02 The creator simulates various painful joint movements, demonstrating common discomforts people experience. - 00:02–00:06 00:02-00:06 The creator is shown making her bed and then in a close-up, illustrating her morning routine and how pain interferes, communicating that joint issues are not just age-related but a result of managing pain rather than supporting joints. - 00:06–00:08 00:06-00:08 The creator invites the viewer to check their own medicine cabinet, directly engaging them and setting up a relatable problem. - 00:08–00:10 00:08-00:10 A quick shot of a blurry cabinet full of bottles reinforces the idea of many pain relievers. - 00:10–00:14 00:10-00:14 The creator shows her own three pain reliever locations and demonstrates taking pills, establishing her personal history with pain management and the scale of her former reliance. - 00:14–00:19 00:14-00:19 The creator highlights specific painful situations like morning stiffness, walking stairs, and standing up quickly, creating empathy and detailed examples of her pain points. - 00:19–00:23 00:19-00:23 The creator explains the temporary nature of pain relief from pills, showing the cycle of pain returning, emphasizing the problem with pain management alone. - 00:23–00:25 00:23-00:25 The creator turns away from the camera, rubbing her lower back, conveying regret and the wish for a better solution. - 00:25–00:32 00:25-00:32 The ad clearly states that pain pills only manage pain, they don't support joints, reinforcing the central problem of the pain management cycle. - 00:32–00:35 00:32-00:35 Animated visuals explain that cartilage wearing down causes joint pain, providing a scientific basis for the problem. - 00:35–00:36 00:35-00:36 The animation further explains that cartilage is mostly collagen, linking the problem directly to collagen deficiency. - 00:36–00:41 00:36-00:41 The creator reinforces that collagen production decreases with age, explaining why joint pain worsens and establishing a common aging-related problem. - 00:41–00:45 00:41-00:45 The creator shows herself stretching, reiterating that managing discomfort isn't supporting joints, contrasting her previous approach with the solution. - 00:45–00:47 00:45-00:47 The creator transitions to the solution, asking what joints actually need, setting up the introduction of the product's key ingredients. - 00:47–00:49 00:47-00:49 Animated visuals highlight 'Type II collagen,' explaining its role in cartilage, educating the viewer on the specific ingredient. - 00:49–00:51 00:49-00:51 The creator shows multiple supplement pills, stating most collagen supplements don't have Type II collagen, positioning Obvi as superior by addressing common product shortcomings. - 00:51–00:55 00:51-00:55 Animated visuals highlight 'Vitamin C' and its necessity for building cartilage, providing another scientific fact about joint health. - 00:55–00:59 00:55-00:59 Animated visuals highlight 'Hyaluronic acid' and its function in lubricating joints, completing the scientific explanation of necessary ingredients. - 00:59–01:00 00:59-01:00 The creator demonstrates stiff leg movement, visually confirming the problem hyaluronic acid solves. - 01:00–01:03 01:00-01:03 The creator reflects on her past, managing pain instead of supporting joints, reinforcing her personal journey and the core problem. - 01:03–01:07 01:03-01:07 The creator expresses her previous misconception that joint pain was just age, relatable to many viewers and setting up her discovery of the solution. - 01:07–01:10 01:07-01:10 The creator shows herself adding collagen to her drink, explaining her realization about collagen and what joints truly need, marking her turning point. - 01:10–01:12 01:10-01:12 The creator smiles confidently, signifying her discovery of a better way. - 01:12–01:13 01:12-01:13 The creator walks into a store, symbolizing her search for the right solution. - 01:13–01:17 01:13-01:17 The creator walks through various store aisles, listing the key ingredients she was looking for (Type II collagen, vitamin C, hyaluronic acid), highlighting the difficulty of finding a comprehensive product. - 01:17–01:22 01:17-01:22 The creator illustrates that most supplements lacked these essential ingredients and 'cut the same corners,' reinforcing the uniqueness and completeness of Obvi. - 01:22–01:23 01:22-01:23 The creator finds the Obvi Collagen Peptides container, presenting the product as the ultimate solution. - 01:23–01:26 01:23-01:26 The creator holds the product, listing its ingredients, directly linking it to the previously identified needs. - 01:26–01:28 01:26-01:28 Close-up on the product label, detailing 'Vitamin C included,' emphasizing a key benefit. - 01:28–01:29 01:28-01:29 The creator holds the product outdoors, emphasizing 'Hyaluronic acid,' another key ingredient. - 01:29–01:30 01:29-01:30 A glass with lemon and the product container highlights 'No fillers' and 'No nonsense,' addressing consumer concerns about purity. - 01:30–01:31 01:30-01:31 The product dissolving in a drink showcases its mixability, addressing usability. - 01:31–01:33 01:31-01:33 The product dissolving in coffee emphasizes 'no taste' and ease of integration into daily life. - 01:33–01:37 01:33-01:37 The creator, holding a coffee cup, describes reduced reliance on pain pills after 6 weeks, providing a testimonial of early benefits. - 01:37–01:40 01:37-01:40 The creator confidently walks up stairs, describing walking 'without wincing' by month three, a visual and spoken demonstration of significant improvement. - 01:40–01:44 01:40-01:44 The creator shows her kitchen cabinet and then lays out several pain reliever bottles, explaining she still has them but isn't consuming them monthly, illustrating a drastic reduction in pain reliever use. - 01:44–01:45 01:44-01:45 The creator plays with her dogs on the floor, conveying renewed activity and joy, a strong visual of improved quality of life. - 01:45–01:48 01:45-01:48 The creator stands and stretches energetically, stating she's 'supporting her joints' instead of 'managing discomfort,' emphasizing the shift to a proactive solution. - 01:48–01:50 01:48-01:50 A black-and-white shot of a pill organizer and pills being swept away symbolizes breaking free from the pain pill cycle. - 01:50–01:53 01:50-01:53 A hand scoops the collagen powder, encouraging viewers to 'Support your joints from the inside,' presenting the product as the new, better way. - 01:53–01:55 01:53-01:55 The creator holds the product, offering a '99-day guarantee,' providing reassurance and reducing purchase risk. - 01:55–01:57 01:55-01:57 The product container with water droplets emphasizes the guarantee: 'you get your money back' if it doesn't work. - 01:57–01:59 01:57-01:59 The product in a natural setting, asserting confidence that the user 'will feel the difference,' building anticipation and trust. - 01:59–02:03 01:59-02:03 The creator stretches happily in bed, concluding with the message of 'supporting instead of just managing,' a positive final note on transformation.

# Ad summary This video features a female creator sharing her personal journey with collagen supplements. Initially, she was frustrated with her existing collagen not yielding results for her hair, skin, and joints. She then educates viewers on what to look for in a collagen supplement, specifically highlighting the importance of multiple collagen types, vitamin C, hyaluronic acid, and biotin, explaining their functions. She reveals that her previous collagen failed these checks. The ad then introduces Obvi Collagen Peptides, emphasizing that it contains all the necessary ingredients and dissolves easily. The creator shares her positive personal results, noting improvements in her hair and nails, and mentions her husband noticed a difference in her appearance. The video concludes with a call to action to check out the product, mentioning a 90-day guarantee, and encourages viewers to first test their current collagen. # Brand positioning Obvi is presented in this ad as an effective and trustworthy solution in the collagen supplement market. The brand aims to occupy the space of a premium, science-backed provider that genuinely addresses common issues with ineffective collagen products. It aligns with values of transparency, efficacy, and customer satisfaction. The brand pushes against the norm of other supplements that offer incomplete formulas, positioning itself as a comprehensive solution by including multiple collagen types, essential vitamins, and other beneficial ingredients. The brand positioning is both functional, emphasizing the scientific components and their physiological benefits, and emotional, promising relief from common beauty and wellness frustrations. # Product The product advertised is Obvi Collagen Peptides, an unflavored powdered supplement. It is designed for individuals seeking to improve hair, skin, nails, and joints, particularly those who have been disappointed by other collagen products. The ad highlights its key features: it contains "5 Types of Collagen Fortified with Hyaluronic Acid, Biotin, & Vitamin C." Specifically, it mentions Type I for skin, Type II for joints, Type III for muscles, Type V for hair, and Type X for bones, implying a comprehensive approach to collagen benefits. The product addresses common purchase barriers associated with powdered supplements by explicitly stating it "actually dissolves," has "no weird taste," and "no clumps," making it easy to integrate into daily routines like adding it to coffee. The ad implicitly positions it as a superior alternative to other collagen supplements that lack these crucial ingredients, thereby offering real, noticeable results. # Visual style The ad employs a hybrid visual style, blending scrappy, authentic UGC (User Generated Content) aesthetics with more polished, informative graphics. The editing is fast-paced with frequent cuts, particularly during the problem-setting and educational segments (around 1-2 cuts per second at times). This dynamic pacing keeps the viewer engaged, typical of short-form social media video. Visual motifs include direct address to the camera, close-ups of product interaction, and distinct color grading shifts (e.g., black-and-white for pain points, vibrant colors for positive outcomes). The production quality feels like a high-end influencer review, using a mix of selfie-style shots and professionally lit product demonstrations and animations. The audio-visual sync is tight, with cuts and text overlays precisely timed to the voiceover, enhancing clarity and impact. # Hooks Spoken: 00:00–00:01: Go grab your collagen. / 00:01–00:02: I'm serious. / 00:02–00:03: Go get it right now. Text overlay: Go grab your collagen / I'm serious Visual: 00:00–00:01: Close-up, slightly blurry shot of a clear glass of yellowish liquid with foam and a neon yellow straw, held by a woman in a white fluffy bathrobe. Her pink manicured nails are visible. / 00:01–00:03: Medium shot of a blonde woman in a white fluffy bathrobe, holding the glass with the straw to her mouth, then looking directly at the camera with a friendly expression. The background is a light blue wall with a dark wooden sliding barn door frame and a lamp. # Funnel stage Consideration # Pain points The central pain point is the frustration and disappointment of consistently using collagen supplements for months or even a year without seeing any noticeable results, leading to feelings of wasted effort and a lack of improvement in hair, skin, and joint health. "This might explain why you've been taking it for months and nothing's changed. Your hair's still falling out, your skin still looks dull, your knees still hurt when you wake up." # Value propositions - This might explain why you've been taking it for months and nothing's changed (reveals reason for lack of results from other products) - Most collagen fails a simple test (highlights inadequacy of competitors) - The supplement industry doesn't want you to know (positions product as an insider secret/solution) - It's like buying wood but no nails. You can't build a thing (explains why incomplete formulas don't work) - Collagen alone won't cut it. You need both (emphasizes comprehensive solution) - You don't have a collagen problem, you have a bad formula (shifts blame from user to product) - Only 1 passed all 4 (positions Obvi as the superior, researched choice) - I stopped finding clumps of hair in my brush every morning (tangible, personal result) - Then my nails got harder (tangible, personal result) - My husband asked what I was doing different. He just noticed (external validation of efficacy) # Benefits - Better hair and nails - Healthier skin (plump and hydrated) - Smoother joints - Stronger muscles - Stronger bones - No clumps in drinks - No weird taste # Features - 5 Types of Collagen Fortified with Hyaluronic Acid, Biotin, & Vitamin C - Type I is for your skin - Type II is for your joints - Type III helps your muscles - Type V supports your hair - Type X builds your bones - Vitamin C to build collagen - Hyaluronic acid keeps your joints smooth - Hyaluronic acid keeps your skin plump and hydrated from the inside - Biotin helps your body make keratin - actually dissolves - No weird taste - No clumps # Call to action I'll drop the link below if you want to check it out # Social proof - I ran this same test on mine a few months ago. Failed 3 out of 4 (Creator) - Then my husband asked what I was doing different. I didn't tell him anything, he just noticed. (Husband's observation / Creator's experience) # Point of view - Customer 70% – The creator shares her personal experience, struggles, and discoveries with collagen supplements, often speaking directly to the camera. - Brand 30% – Explanations of collagen types, ingredients, and the benefits of Obvi are presented through text overlays and visual demonstrations. # Storyline - 00:00–00:01 00:00–00:01: The creator, in a white bathrobe, holds a glass of liquid with a straw, stirring it. She instructs the viewer to 'Go grab your collagen.' This sets an immediate, interactive, and urgent tone, implying an important discussion about a product the viewer likely already uses. - 00:01–00:03 00:01–00:03: She looks directly at the camera, then sips from the glass, emphasizing, 'I'm serious, go get it right now. I want to show you something.' This continues the urgent, friendly, and direct address, building anticipation for a revelation that will impact the viewer's current collagen use. - 00:03–00:06 00:03–00:06: The creator holds up her phone, looking at it, and states, 'This might explain why you've been taking it for months and nothing's changed.' This introduces the core problem, directly addressing a common pain point for collagen users, positioning the creator as someone who understands their struggle. - 00:06–00:10 00:06–00:10: A rapid montage of visual pain points is shown: clumps of hair on a shower wall, a close-up of dull skin, and a woman holding her knees in discomfort. These visuals dramatically illustrate the problems she mentioned, making the 'nothing's changed' statement tangible and relatable to the audience's potential experiences. - 00:10–00:13 00:10–00:13: A hand stirs a pink liquid in a glass next to a white supplement container, with the text 'Most collagen fails a simple test.' This visual demonstration hints at a common flaw in collagen products, presented from a generic, instructional perspective to validate the previous claims of ineffectiveness. - 00:13–00:16 00:13–00:16: The creator sips her drink while relaxing in bed, stating, 'And no one tells you this. The supplement industry doesn't want you to know.' This shifts to a 'conspiracy' or 'insider information' tone, positioning the creator as a knowledgeable whistleblower who is sharing crucial, hidden truths with the viewer. - 00:16–00:17 00:16–00:17: A shot of an industrial facility, seen through a window, accompanies 'Here's what to look for.' This visual adds a sense of legitimacy and 'behind the scenes' insight, preparing the viewer for an educational segment on how to identify effective collagen. - 00:17–00:24 00:17–00:24: The creator, in a pink top, holds two different supplement bottles. She says, 'Flip it over. Check the collagen types.' This transitions into an educational segment, guiding the viewer on how to inspect their current supplements. Subsequent shots visually demonstrate the benefits of different collagen types (Type I for skin, Type II for joints, Type III for muscles, Type V for hair, Type X for bones), with various models in different settings (closeup of skin, woman exercising legs, woman flexing arm, woman brushing hair, woman climbing stairs). This educates the viewer on the complexity of collagen and what to look for, linking specific types to specific benefits. - 00:24–00:25 00:24–00:25: The creator, back in her kitchen, looks at a supplement bottle and asks, 'Does it have all 5?' This brings the educational content back to the viewer's personal situation, prompting self-assessment. - 00:25–00:27 00:25–00:27: A hand scoops white powder from a can into a measuring spoon, with text 'Most brands give you 1 type, maybe 2.' This visually confirms the creator's earlier claim about other brands being inadequate, reinforcing the 'industry secret' angle. - 00:27–00:29 00:27–00:29: A close-up of foamy coffee is shown, followed by a woman rubbing her lower leg, with the text 'That's not real collagen. That's a piece of what your body needs.' This emphasizes that single-type collagens are insufficient, implying wasted effort and continued problems. - 00:29–00:30 00:29–00:30: The creator looks directly into the camera with a serious, black-and-white filter, stating, 'It's like buying wood but no nails.' This uses a strong, relatable analogy to explain why incomplete collagen formulas are ineffective, framing the problem in an easily understandable way. - 00:30–00:31 00:30–00:31: A woman rubs her neck and chest, appearing frustrated, with the text 'You can't build a thing.' This visualizes the consequence of the - 00:31–00:32 00:31–00:32: A close-up of a dropper adding liquid to a small bottle is shown, with the text 'Next, hyaluronic acid.' This transitions to another crucial ingredient, continuing the educational breakdown. - 00:32–00:33 00:32–00:33: A 3D animation of molecular structures and 'This one's huge' is displayed. The animation makes the concept of hyaluronic acid's importance visually engaging and impactful. - 00:33–00:35 00:33–00:35: The 3D animation continues with 'Your body uses vitamin C to build collagen.' This explains the synergistic relationship between collagen and vitamin C, revealing another common inadequacy in many supplements. - 00:35–00:37 00:35–00:37: A 3D animation shows white spheres moving through an intestinal-like structure, with 'Without it, the collagen just passes through you.' This visually explains the absorption problem without vitamin C, emphasizing wasted product and effort. - 00:37–00:38 00:37–00:38: The creator, in black and white again, looking serious, states, 'It's like buying wood but no nails.' This repeats the analogy, reinforcing the critical role of these additional ingredients. - 00:38–00:39 00:38–00:39: The woman from before rubs her neck, looking disappointed, with 'You can't build a thing.' This reiterates the consequence of incomplete formulas, connecting back to the initial pain points. - 00:39–00:40 00:39–00:40: A dropper adds liquid to a small bottle, with 'Next, hyaluronic acid.' This continues the educational breakdown, again from a helpful, informative perspective. - 00:40–00:42 00:40–00:42: A woman rubs lotion on her leg, then her face, with 'This keeps your joints smooth, it keeps your skin plump and hydrated from the inside.' This visually demonstrates the benefits of hyaluronic acid, making its function clear and desirable. - 00:42–00:44 00:42–00:44: The creator, in a bathrobe, looks directly at the camera, then frowns, with 'No hyaluronic acid? You're missing a big piece.' This again highlights a common deficiency in other products and warns the viewer about incomplete formulas. - 00:44–00:45 00:44–00:45: A small bottle of liquid is shown, with 'Last one, biotin.' This introduces the final key ingredient, continuing the educational list. - 00:45–00:47 00:45–00:47: The creator touches her hair and nails, with a happy expression, stating, 'If you want better hair and nails, you need this.' This directly links biotin to desired aesthetic outcomes, appealing to common beauty concerns. - 00:47–00:49 00:47–00:49: A 3D animation of hair-like structures within a body, with 'Biotin helps your body make keratin.' This provides a scientific explanation for biotin's efficacy, adding credibility. - 00:49–00:50 00:49–00:50: A 3D animation shows fragile, breaking bone-like structures, with 'Collagen alone won't cut it. You need both.' This emphasizes the comprehensive nature of the desired solution, underscoring that singular approaches are insufficient. - 00:50–00:51 00:50–00:51: A spoon scoops white powder into a container, with 'Here's the hard part.' This creates a moment of suspense, leading into the personal realization of the problem. - 00:51–00:52 00:51–00:52: The creator speaks seriously to the camera, 'If your collagen failed two of those checks, you don't have a collagen problem.' This redefines the viewer's problem, shifting blame from their body to the product. - 00:52–00:53 00:52–00:53: A hand with hair falling out is shown, followed by peeling skin on a foot, with 'You have a bad formula.' These visuals reinforce the consequence of using an ineffective product, making the problem explicit. - 00:53–00:55 00:53–00:55: The creator runs her hands through her hair, looking frustrated in black and white, stating, 'That's why you've been so good about it.' This expresses empathy, acknowledging the viewer's diligent but unrewarded efforts. - 00:55–00:56 00:55–00:56: A close-up of a hand using a frother in a coffee cup, with 'You scoop it into your coffee every day.' This illustrates the daily ritual of taking collagen, highlighting the routine effort involved. - 00:56–00:57 00:56–00:57: The creator sips coffee, 'You don't skip, you do the work.' This further emphasizes the viewer's commitment, building toward the emotional payoff of having found an effective solution. - 00:57–00:58 00:57–00:58: The creator looks at herself in a mirror, then sadly at the camera, saying, 'And you see nothing.' This captures the disappointment and frustration of not seeing results despite effort. - 00:58–00:59 00:58–00:59: The creator applies powder to her face in black and white, 'It's not you, it's the product.' This absolves the viewer of blame and directs it towards the inadequate formulations of other collagen brands. - 00:59–01:00 00:59–01:00: The creator looks at the camera, then points to her face, 'I ran this same test on mine a few months ago.' This establishes her personal experience and credibility, transitioning to her discovery of the solution. - 01:00–01:01 01:00–01:01: The creator points to her face, 'Failed 3 out of 4.' This quantifies her past disappointment, making her journey relatable. - 01:01–01:02 01:01–01:02: The creator lies on a couch with her hand on her forehead, 'I was so annoyed.' This visually expresses her deep frustration, connecting emotionally with viewers who feel the same. - 01:02–01:03 01:02–01:03: The creator sips coffee, bundled in a pink hoodie, 'I'd been taking it for almost a year.' This emphasizes the duration of her wasted effort, amplifying the problem. - 01:03–01:04 01:03–01:04: The creator sits in a chair, scrolling on her phone, 'So I went looking.' This initiates the solution-seeking part of her narrative. - 01:04–01:05 01:04–01:05: The creator drinks water while looking at her phone, 'I checked like 12 brands.' This highlights her thorough research, positioning her as a diligent, reliable source. - 01:05–01:06 01:05–01:06: The creator continues looking at her phone, 'Most failed.' This maintains the problem of ineffective products. - 01:06–01:07 01:06–01:07: The creator looks off-camera, 'A few passed 2 or 3.' This indicates some progress but still not a complete solution. - 01:07–01:07 01:07–01:07: The creator looks at the camera, then back to her phone, 'Only 1 passed all 4.' This builds to the big reveal, creating anticipation for the successful product. - 01:07–01:08 01:07–01:08: A close-up of the Obvi Collagen Peptides container is shown, 'It's called Obvi.' This is the product reveal, clearly presenting the solution. - 01:08–01:10 01:08–01:10: The Obvi container is held, displaying its label, '5 types of collagen.' A green checkmark appears. This immediately highlights a key feature and a major differentiating factor, visually affirming its comprehensive nature. - 01:10–01:11 01:10–01:11: A 3D animation of molecular spheres, 'Vitamin C.' This visually confirms the presence of another crucial ingredient. - 01:11–01:12 01:11–01:12: A 3D animation of molecular spheres, 'Hyaluronic acid.' Visual confirmation of another key ingredient. - 01:12–01:13 01:12–01:13: A hand mixes white powder into milk with a frother, 'Biotin, all there.' This showcases the last key ingredient and begins to demonstrate the product's usability. - 01:13–01:14 01:13–01:14: The frother continues mixing, 'And it actually dissolves.' This directly addresses the common problem of clumpy supplements, highlighting a practical benefit. - 01:14–01:15 01:14–01:15: The creator sips from a mug in a bathrobe in her kitchen, 'No weird taste, no clumps.' This reinforces the positive user experience, emphasizing ease and palatability. - 01:15–01:16 01:15–01:16: A hand stirs powder into coffee, 'I just dump it in my coffee and forget about it.' This illustrates the seamless integration into a daily routine, showcasing convenience. - 01:16–01:17 01:16–01:17: The creator sips coffee, looking content, 'I'm not saying it's magic.' This grounds the claims in reality, making the testimonial more credible. - 01:17–01:19 01:17–01:19: The creator brushes her hair in a bathrobe, looking at the camera, 'But two months in, I stopped finding clumps of hair in my brush every morning.' This is the first concrete, personal result, directly addressing a primary pain point (hair loss). - 01:19–01:20 01:19–01:20: The creator styles her hair, smiling, 'That was my first sign.' This marks the turning point in her journey, expressing joy and relief. - 01:20–01:21 01:20–01:21: A close-up of nails is shown, 'Then my nails got harder.' This provides another tangible benefit, expanding the proof points. - 01:21–01:22 01:21–01:22: The creator laughs with a man (her husband) at a table, 'Then my husband asked what I was doing different.' This introduces social proof, an external validation of her improved appearance. - 01:22–01:23 01:22–01:23: The creator smiles coyly at the camera, 'I didn't tell him anything. He just noticed.' This further emphasizes the natural, undeniable nature of the results, making them more impressive. - 01:23–01:24 01:23–01:24: The creator sips coffee, looking thoughtful, 'Anyway, I'll drop the link below if you want to check it out.' This transitions to a soft call to action, offering the solution without being overly pushy. - 01:24–01:25 01:24–01:25: The Obvi container next to a glass of water, 'They do a 90-day guarantee thing.' This introduces a risk-reversal mechanism, encouraging trial. - 01:25–01:26 01:25–01:26: Close-up on the Obvi container, 'so you can just get your money back if it doesn't work for you.' This completes the guarantee offer, reducing perceived risk. - 01:26–01:27 01:26–01:27: The creator, in activewear, smiles at the camera, 'But honestly, just run the test on what you have first.' This provides an honest, low-pressure recommendation, empowering the viewer to verify her claims independently. - 01:27–01:28 01:27–01:28: The creator sips coffee in her kitchen, smiling, 'You might be surprised.' This concludes with a subtle persuasive nudge, hinting at the likely inadequacy of their current collagen.

# Ad summary This ad features a woman educating viewers on why many collagen supplements may not be effective, highlighting missing key ingredients. She encourages viewers to 'test' their current collagen. She then introduces Obvi Collagen Peptides as a comprehensive solution with all necessary components, demonstrating its ease of use and sharing her personal positive results, reinforced by her husband noticing a difference. The ad concludes with a call to action and a 90-day money-back guarantee. # Brand positioning Obvi is presented as a transparent, knowledgeable, and highly effective brand in the collagen supplement market. It aims to occupy a space as the definitive, 'obvious choice' for consumers who are seeking a truly comprehensive supplement, especially those frustrated by the ineffectiveness of other products. The brand aligns with values of scientific efficacy, full disclosure of ingredients, and genuine, noticeable results. It pushes against the industry norm of offering incomplete collagen products, positioning itself as a superior, all-in-one solution that delivers on its promises. The brand positioning is functional, emphasizing a complete formula, and emotional, by solving frustrating beauty and health issues and inspiring confidence. # Product The featured product is "Obvi. Collagen Peptides," specifically the "Unflavored" variety. It is a powder supplement designed to improve hair, skin, nails, joints, and bones by providing a complete collagen formula. The product is marketed to individuals currently taking collagen but not seeing desired results, or those experiencing issues such as hair loss, dull skin, joint pain, or weak nails. Key features include "5 Types of Collagen" (Types I, II, III, V & X) and fortification with "Hyaluronic Acid, Biotin, & Vitamin C." Each serving contains "20g Collagen Per Serv." A key Unique Selling Proposition (USP) is its comprehensive formulation, which includes all necessary collagen types and essential co-factors (Vitamin C, Hyaluronic Acid, Biotin) to ensure the body can effectively utilize the collagen, addressing the common problem of other supplements being incomplete. The ad highlights that it "actually dissolves," has "No weird taste," and "No clumps," making it easy to integrate into daily routines like coffee, thereby addressing common usability barriers for powder supplements. # Visual style The ad has a clear UGC (User-Generated Content) feel, characterized by a mix of handheld, selfie-style shots and tripod/stationary shots, primarily filmed in well-lit home environments (kitchens, bedroom, bathroom, living room) with natural or bright ambient lighting. The production quality is scrappy but intentional, aligning with the authenticity of a peer review. Editing is fast-paced with frequent cuts (averaging 1-2 seconds per shot), creating an energetic and engaging rhythm. Transitions are typically hard cuts, with several instances of color changes (from color to black and white and back) used to emphasize problem states or past experiences. Visual motifs include direct address to the camera, close-ups on product details and personal results (hair, skin, nails), and animated scientific visuals to explain complex concepts in an engaging way. The pacing is consistent throughout, maintaining a quick, informative flow. Audio-visual sync is strong, with text overlays, visual demonstrations, and the narrator's voice working in tandem to deliver information and maintain engagement. # Hooks Spoken: I bet your collagen is missing / 2 of these 4 things. / Grab the bottle. / Let's find out. Text overlay: I bet your collagen is missing / 2 of these 4 things / Grab the bottle / Let's find out Visual: Medium shot of a white woman (Creator 1, 40s) with blonde hair, wearing a green tank top and black leggings, seated on a light brown leather armchair in a modern living room. She sips from a clear glass mug with a gold handle. The background is a brightly lit, open-concept living space with white walls, a dark linear chandelier, and light-colored furniture. Camera is stationary, eye-level, third-person. / Close-up, slightly high-angle shot of Creator 1, in black and white, wearing a white textured robe. Her blonde hair is damp and slightly messy. She looks at the camera with a questioning, slightly sad expression, wrinkling her forehead and eyes. The background is a blurred light wall with a hint of a mirror. Camera is handheld, selfie-style. / Medium shot of a white woman (Creator 2, 40s) with long brown hair, wearing a black top and gold necklace, sitting at a white table. She holds a white and orange supplement bottle, turning it in her hands. The background shows a white wainscoting wall, a large abstract painting with blues and greens, and a portion of a kitchen counter. Camera is stationary, eye-level, third-person. # Funnel stage Consideration # Pain points The central pain point is the viewer's frustration and disappointment with ineffective collagen supplements. This is signaled by the initial hook 'I bet your collagen is missing' (00:00-00:01) and explicitly stated with 'why you've been taking it for months and nothing's changed' (00:04-00:07), further agitated by specific physical problems like 'Your hair's still falling out' (00:07-00:08), 'Your skin still looks dull' (00:09-00:10), and 'Your knees still hurt when you wake up' (00:10-00:11), despite consistent effort. # Value propositions - I bet your collagen is missing 2 of these 4 things - Most collagen fails a simple test - Your body uses vitamin C to build collagen. Without it, the collagen just passes through you - It's like buying wood but no nails. You can't build a thing - If you want better hair and nails, you need this - Collagen alone won't cut it. You need both - you don't have a collagen problem, you have a bad formula - Only 1 passed all 4. It's called Obvi - No weird taste. No clumps - I just dump it in my coffee and forget about it # Benefits - Supports hair - Supports skin - Supports nails - Supports joints - Supports muscles - Builds bones - Keeps your joints smooth - Keeps your skin plump and hydrated from the inside - Helps your body make keratin - Stopped finding clumps of hair in my brush every morning - My nails got harder # Features - 5 Types of Collagen - Hyaluronic Acid - Biotin - Vitamin C - 20g Collagen Per Serv - Unflavored - Actually dissolves # Call to action I'll drop the link below if you want to check it out; Just run the test on what you have first # Social proof - I ran this same test on mine a few months ago. Failed 3 out of 4. I was so annoyed. I'd been taking it for almost a year. # Point of view - Customer 100% – The entire ad is delivered by a woman sharing her personal experience, advice, and product recommendation as a user. # Storyline - 00:00–00:01 A woman (Creator 1) sips from a mug, looking thoughtful, as the text 'I bet your collagen is missing' appears. This acts as an intriguing hook, challenging the viewer directly and suggesting a common but often overlooked problem. - 00:01–00:02 The Creator 1, now in black and white, makes a questioning facial expression at the camera while the text '2 of these 4 things' appears. This builds curiosity, prompting the viewer to consider the specific deficiencies in their current collagen product, setting up an investigative tone. - 00:02–00:03 A different woman (Creator 2) holds a supplement bottle, looking intently, as the texts 'Grab the bottle' and 'Let's find out' appear. This is a direct, interactive call to action, encouraging the viewer to actively participate in evaluating their own product alongside the video. - 00:03–00:04 The Creator 1 holds her phone, smiling slightly, as the text 'I want to show you something' appears. This transitions from the interactive prompt to a more personal, confiding tone, preparing the viewer for an important revelation or educational segment. - 00:04–00:07 Creator 1, in a bathrobe, sips a drink with a straw, then makes a grimacing, frustrated face at the camera. The texts 'why you've been taking it for months' and 'and nothing's changed' appear. This segment empathizes with the viewer's potential frustration, validating their pain point and explaining the common experience of ineffective supplements. - 00:07–00:11 Quick cuts show common collagen deficiency symptoms: hair on a shower wall, a woman's dull skin, and another woman (Creator 2) holding her knee in discomfort. Accompanying text overlays 'Your hair's still falling out,' 'Your skin still looks dull,' and 'Your knees still hurt when you wake up' visually and verbally reinforce the pain points, making them relatable and urgent. - 00:11–00:13 A hand stirs a clumpy pink liquid in a glass next to a supplement container as the text 'Most collagen fails a simple test' appears. This transitions to the core problem, suggesting that the issue lies with the product's formulation, not the user's effort. - 00:13–00:15 Creator 1, in a pink robe, sips a drink in bed, looking thoughtful. The texts 'And no one tells you this' and 'The supplement industry doesn't want you to know' appear. This frames the upcoming information as insider knowledge, creating intrigue and positioning the speaker as a helpful, truth-telling advocate. - 00:15–00:17 A wide shot of a factory floor is shown through a window, providing a sense of industrial insight, as the text 'Here's what to look for' appears. This prepares the viewer for practical advice and validation based on product quality. - 00:17–00:18 Creator 2 holds two supplement bottles, looking confused, as the texts 'Flip it over' and 'Check the collagen types' appear. This brings back the interactive challenge, providing clear instructions for the viewer to assess their own collagen product based on specific criteria. - 00:18–00:25 A series of close-up shots (skin, legs, bicep, back of head, woman hiking) illustrate the specific benefits of different collagen types, with text overlays like 'Type I is for your skin,' 'Type II is for your joints,' 'Type III helps your muscles,' 'Type V supports your hair,' and 'Type X builds your bones.' This educates the viewer on the comprehensive nature of collagen benefits and the necessity of multiple types. - 00:25–00:26 Creator 2 holds a supplement bottle, looking at it with a questioning expression, as the text 'Does it have all 5?' appears. This directly applies the newly acquired knowledge, reinforcing the problem of incomplete formulations in most products. - 00:26–00:28 A hand scoops white powder from a large can multiple times, with the texts 'Most brands give you 1 type' and 'Maybe 2' appearing. This visually and verbally highlights the common deficiency in other collagen supplements, validating the viewer's prior lack of results. - 00:28–00:31 Close-ups of coffee with foam and a hand rubbing a leg are shown, with the texts 'That's not real collagen' and 'That's a piece of what your body needs' appearing. This further elaborates on the problem, explaining that even if a product has some collagen, it might be incomplete for full body support. - 00:31–00:33 An animated visual shows tiny green and yellow spheres moving through tubes as the texts 'Now look for vitamin C' and 'This one's huge' appear. This introduces the first essential co-factor, hinting at its critical role. - 00:33–00:35 The animated visual continues, showing the spheres interacting with a cellular structure, as the text 'Your body uses vitamin C to build collagen' appears. This provides a scientific explanation for why Vitamin C is crucial for collagen synthesis. - 00:35–00:38 The animated visual shows white spheres passing through an intestinal-like structure, with some passing directly through, as the text 'Without it, the collagen just passes through you' appears. This visually demonstrates the inefficiency of collagen without Vitamin C, explaining malabsorption. - 00:38–00:40 Creator 1, in black and white, looks directly at the camera, then raises her hands in frustration. The texts 'It's like buying wood but no nails' and 'You can't build a thing' appear. This uses a relatable analogy to simplify the complex biochemical concept, emphasizing the futility of collagen without its necessary co-factors. - 00:40–00:41 A dropper drips liquid into a small bottle, with the text 'Next, hyaluronic acid' appearing. This introduces another vital ingredient for a complete collagen formula. - 00:41–00:44 A hand rubs a leg, then a close-up of an eye and cheek are shown, as the texts 'This keeps your joints smooth' and 'It keeps your skin plump and hydrated' appear. This highlights the specific benefits of hyaluronic acid, directly addressing relevant pain points. - 00:44–00:46 Creator 1 smiles broadly at the camera, as the text 'from the inside' appears. This reinforces the internal, holistic benefits of the product, connecting to overall wellness. - 00:46–00:48 Creator 1, in black and white, makes a sad face, then touches her cheeks. The texts 'No hyaluronic acid?' and 'You're missing a big piece' appear. This again highlights the consequences of an incomplete formula, validating the viewer's potential struggles. - 00:48–00:50 A dropper bottle of amber liquid is shown, as the text 'Last one, biotin' appears. This introduces the final essential co-factor for comprehensive collagen support. - 00:50–00:51 Creator 1 smiles and touches her face, as the texts 'If you want better hair and nails' and 'you need this' appear. This directly connects biotin to desired aesthetic outcomes, making the benefit clear and desirable. - 00:51–00:53 An animated visual shows glowing fibers intertwining within a bodily structure, as the text 'Biotin helps your body make keratin' appears. This provides the scientific explanation for biotin's role in hair and nail health. - 00:53–00:55 Animated visuals of brittle, breaking structures are shown, with the texts 'Collagen alone won't cut it' and 'You need both' appearing. This powerfully summarizes the main educational point: a comprehensive formula with all co-factors is essential, not just collagen. - 00:55–00:57 A hand scoops white powder from a container as the texts 'Here's the hard part' and 'If your collagen failed 2 of those checks' appear. This transitions to the implication of the previous information, urging the viewer to consider their own product's shortcomings. - 00:57–01:00 Close-ups of hair in a hand and a peeling foot, both in black and white, are shown. The texts 'you don't have a collagen problem' and 'You have a bad formula' appear. This re-frames the viewer's problem, shifting blame from personal failing to an ineffective product, which is a powerful psychological relief. - 01:00–01:02 Creator 1, in black and white, lifts her hair, looking frustrated, as the text 'That's why you've been so good about it' appears. This further validates the viewer's consistent effort, enhancing the creator's relatability and empathy. - 01:02–01:05 A hand uses a frother in a coffee mug, followed by Creator 1 sipping from a mug. The texts 'You scoop it into your coffee every day' and 'You don't skip' appear. This highlights the viewer's consistent dedication to their routine, intensifying the frustration of seeing no results. - 01:05–01:07 Creator 1, in black and white, makes a sad face, then touches her face, with the texts 'You do the work' and 'And you see nothing' appearing. This directly addresses the emotional toll of unmet expectations, deepening the pain point. - 01:07–01:08 Creator 1, in black and white, touches her face with a determined expression, as the texts 'It's not you' and 'It's the product' appear. This is the crucial turning point, absolving the viewer of blame and clearly identifying the ineffective product as the source of the problem. - 01:08–01:10 Creator 1 looks directly at the camera, then to the side, as the texts 'I ran this same test on mine' and 'a few months ago' appear. This shifts to a personal testimony, establishing credibility and sharing her journey of discovery. - 01:10–01:12 Creator 1, in black and white, touches her face, with the texts 'Failed 3 out of 4' and 'I was so annoyed' appearing. She shares her personal frustration, mirroring the viewer's likely feelings and reinforcing the ubiquity of ineffective products. - 01:12–01:14 Creator 1 in a pink hoodie, drinking coffee, as the text 'I'd been taking it for almost a year' appears. This emphasizes the long duration of her (and potentially the viewer's) struggle, making the eventual solution more impactful. - 01:14–01:16 Creator 1 sits in a chair, scrolling on her phone, with the texts 'So I went looking' and 'I checked like 12 brands' appearing. This illustrates her proactive search for a better solution, guiding the viewer through her research process. - 01:16–01:18 Creator 1 stands in her kitchen, scrolling on her phone, then looking thoughtful. The texts 'Most failed' and 'A few passed 2 or 3' appear. This reinforces the difficulty of finding an effective product, highlighting the unique success of her eventual discovery. - 01:18–01:19 Creator 1 smiles slightly at the camera, as the text 'Only 1 passed all 4' appears. This builds anticipation for the reveal of the ultimate solution. - 01:19–01:20 A hand holds a pink 'obvi. COLLAGEN PEPTIDES' container, with the text 'It's called Obvi' appearing. This is the product reveal, presenting the solution to the identified problem. - 01:20–01:23 Animated visuals of green, yellow, teal, and gold spheres, along with close-ups of white powder being frothed into milk, are shown. The texts '5 types of collagen ✅,' 'Vitamin C,' 'Hyaluronic acid,' 'Biotin,' and 'All there' appear. This visually and verbally re-iterates Obvi's comprehensive features, confirming it as the complete solution. - 01:23–01:24 A close-up of milk being frothed with powder, showing smooth dissolving, with the text 'And it actually dissolves' appearing. This demonstrates a key functional benefit, addressing a common complaint about other collagen powders. - 01:24–01:26 Creator 1 sips from a mug in her kitchen, as the texts 'No weird taste' and 'No clumps' appear. This reinforces the positive user experience, making the product appealing for daily, hassle-free use. - 01:26–01:27 A hand stirs coffee with a spoon, as the text 'I just dump it in my coffee and forget about it' appears. This emphasizes the product's convenience and seamless integration into a daily routine. - 01:27–01:28 Creator 1 sips coffee, looking thoughtful, as the text 'I'm not saying it's magic' appears. This grounds the product claims in realism, enhancing credibility. - 01:28–01:31 Creator 1 brushes her hair, with the texts 'but two months in, I stopped finding clumps of hair' and 'in my brush every morning' appearing. This is a personal testimonial, offering tangible, relatable evidence of efficacy by addressing a specific pain point. - 01:31–01:32 Creator 1 smiles broadly at the camera, as the text 'That was my first sign' appears. This emphasizes the clear, positive change she experienced. - 01:32–01:33 A close-up of fingers showing clean nails, as the text 'Then my nails got harder' appears. This provides another concrete, personal benefit, demonstrating the product's multi-faceted positive impact. - 01:33–01:35 Creator 1 and her husband laugh at a table, with the texts 'Then my husband asked' and 'what I was doing different' appearing. This introduces strong social proof, showing that the product's positive effects are noticeable to others, even without explicit mention. - 01:35–01:36 Creator 1 smiles conspiratorially at the camera, as the text 'I didn't tell him anything' appears. This adds a playful, intriguing element to the social proof, implying the results are so natural and effective they don't need to be advertised. - 01:36–01:37 A close-up of Creator 1's face, smiling directly at the camera, with the text 'He just noticed' appearing. This powerfully conveys the visible efficacy of the product through external, unsolicited validation. - 01:37–01:39 Creator 1 sips coffee outside, with the texts 'Anyway, I'll drop the link below' and 'if you want to check it out' appearing. This provides a direct, low-pressure call to action for interested viewers. - 01:39–01:44 A shot of the Obvi container and a glass of water, followed by a close-up of the label and a wider shot of the container, are shown. The texts 'They do a 90 day guarantee thing' and 'so you can just get your money back' and 'if it doesn't work for you' appear. This introduces a risk-reversal offer, reducing purchase anxiety and building confidence in the product. - 01:44–01:46 Creator 1 puts on leggings, smiling confidently, with the texts 'But honestly, just run the test' and 'on what you have first' appearing. This empowers the viewer to verify the problem for themselves, further building trust and reducing sales pressure before recommending Obvi. - 01:46–01:48 Creator 1 sips from a white mug in her kitchen, with the text 'You might be surprised' appearing. This serves as a final intriguing thought, encouraging action through curiosity and the promise of discovery.

# Ad summary This ad begins by challenging viewers to re-evaluate their current collagen supplement, suggesting they might be wasting their time if it's not delivering results like healthier hair, skin, and joints. It sets up a 'test' for collagen products, explaining the importance of different collagen types (I, II, III, V, X), Vitamin C, Hyaluronic Acid, and Biotin for various bodily functions. The creator shares her personal struggle with ineffective collagen supplements, highlighting her own discovery of Obvi Collagen Peptides, which contains all the necessary ingredients and effectively dissolves. She shares personal results after two months, emphasizing her husband's unsolicited observation, and offers a link to the product with a 90-day guarantee, encouraging viewers to test their own supplements first. # Brand positioning The brand, Obvi, is positioned as 'The Obvious Choice' and a solution for individuals who are actively trying to improve their health and appearance through supplements but are frustrated by the lack of results from other collagen products. It aims to occupy a space in the consumer's mind as a trustworthy, effective, and complete collagen solution that understands the science behind collagen absorption and utilization. The brand pushes against the norm of other collagen brands that offer incomplete formulas, promoting a functional approach rooted in comprehensive ingredient profiles rather than just marketing hype. Its positioning is functional, emphasizing performance through its full spectrum of collagen types and supporting ingredients, leading to emotional benefits of improved confidence and well-being. # Product The featured product is Obvi Collagen Peptides, an unflavored collagen powder designed to support hair, hair growth, nails, skin, and joints. It works by providing five specific types of collagen (Type I for skin, Type II for joints, Type III for muscles, Type V for hair, Type X for bones), which the ad suggests are essential for comprehensive benefits. The product is for individuals currently taking collagen supplements who are not seeing desired results, or anyone looking to improve the health of their hair, skin, nails, and joints. Key features include 20g of collagen per scoop, fortification with Hyaluronic Acid (for smooth joints, plump and hydrated skin from the inside), Biotin (for better hair and nails by helping the body make keratin), and Vitamin C (which the body uses to build collagen). The ad highlights that unlike many other collagen products, Obvi contains all these crucial ingredients. It's meant to be easily incorporated into a daily routine, such as by scooping it into coffee. A key USP is its ability to dissolve completely without a weird taste or clumps, making it convenient and palatable. The ad implies it addresses the purchase barrier of ineffective supplements by offering a complete formula that delivers visible results. # Visual style The ad features a hybrid visual style, blending a scrappy, authentic UGC (User Generated Content) feel with moments of polished, instructional graphics. The overall aesthetic is bright, clean, and relatable, largely due to the use of natural light and everyday home settings. The editing rhythm is fast-paced, characterized by quick cuts between shots (estimated 1-2 cuts per second at times) to maintain engagement and move swiftly through information. There are frequent jump cuts, especially during the creator's spoken segments, reinforcing the authentic, unscripted feel. The production quality leans towards UGC, with selfie-style camera framing, occasional handheld shakiness, and direct address to the camera, which supports the intended tone of a 'casual friend' sharing vital information. Visual motifs include the recurring black and white filter to denote pain points or negative experiences, sharply contrasting with vibrant color for positive outcomes or product reveals. Audio-visual sync is prominent, with text overlays appearing precisely as the voiceover delivers key information or as visuals illustrate the points (e.g., hair clump appearing when 'hair still falling out' is spoken). The pacing is consistently quick throughout, with little variation, driving the narrative forward without lingering. # Hooks Spoken: Stop taking collagen until you check for these four things. Seriously, you might be wasting your time. Text overlay: Stop taking collagen / until you check for these 4 things / You might be wasting your time Visual: 00:00–00:01: A blonde woman, Female 1, in a light pink long-sleeved shirt and black cargo pants, stands in a modern kitchen. She is facing forward, head tilted slightly, holding a white ceramic mug to her mouth, taking a sip. Her right hand holds the mug, and her left hand is in her pocket. The background features white shaker-style cabinets, a light grey marble-patterned countertop, and a stainless steel range burner. A framed picture and an antique-style alarm clock are on the counter to her left. The camera is stationary and tripod-mounted, framing her from the waist up. The lighting is bright and even, likely natural light from a window. / 00:01–00:03: A brunette woman, Female 2, wearing a light beige sleeveless top and a ring on her left hand, is seated, holding a white supplement bottle with an orange lid. She looks down at the bottle with a contemplative expression. The background is a plain light-colored wall. The camera is stationary, a medium shot focused on her upper body and the product. Lighting is soft and bright. # Funnel stage Consideration # Pain points The central pain point is the frustration and disappointment of consistently taking collagen supplements without seeing any noticeable or desired results, leading to a feeling of 'wasting time' and effort. "You might be wasting your time" (00:03-00:04), "why you've been taking it for months and nothing's changed" (00:07-00:09), "Your hair's still falling out", "Your skin still looks dull", "Your knees still hurt when you wake up" (00:09-00:13), "I was so annoyed. I'd been taking it for almost a year. And you see nothing" (01:06-01:08, 01:11-01:15). # Value propositions - You might be wasting your time (if your collagen isn't comprehensive) - This might explain why you've been taking it for months and nothing's changed (problem with other products) - The supplement industry doesn't want you to know (about comprehensive formulas) - It's like buying wood but no nails. You can't build a thing (collagen without Vitamin C is ineffective) - You're missing a big piece (without Hyaluronic Acid) - Collagen alone won't cut it. You need both (referring to Biotin and Collagen) - You don't have a collagen problem. You have a bad formula (reframing the user's issue) - It's not you. It's the product. (reassurance and blame shift) - Only 1 passed all 4 (highlighting rarity and efficacy of Obvi) - They do a 90 day guarantee thing so you can just get your money back if it doesn't work for you (risk-free purchase) # Benefits - Your skin (Type I) - Your joints (Type II) - Your muscles (Type III) - Your hair (Type V) - Your bones (Type X) - Keep your joints smooth (Hyaluronic Acid) - Keep your skin plump and hydrated from the inside (Hyaluronic Acid) - Better hair and nails (Biotin helps your body make keratin) # Features - 5 Types of Collagen - 20g Collagen Per Scoop - Fortified with Hyaluronic Acid - Fortified with Biotin - Fortified with Vitamin C - Unflavored - Actually dissolves - No weird taste - No clumps # Call to action I'll drop the link below if you want to check it out # Social proof - "I stopped finding clumps of hair in my brush every morning" – Female 1 (Creator) - "Then my nails got harder" – Female 1 (Creator) - "Then my husband asked what I was doing different" – Female 1 (Creator) - "I didn't tell him anything. He just noticed" – Female 1 (Creator) # Point of view - Customer 95% – The ad is primarily told from the perspective of a user sharing her personal journey, struggles, and discoveries with collagen supplements, using 'I' statements and showing her own experiences. - Brand 5% – A small portion of the ad provides direct, instructional information about product features and benefits, presented as objective facts about collagen and its components. # Storyline - 00:00–00:01 00:00–00:01: A woman in a kitchen, holding a white mug, sips from it. On-screen text reads "Stop taking collagen". The voiceover immediately commands attention and creates curiosity by challenging the viewer's current routine. - 00:01–00:03 00:01–00:03: Another woman sits, reviewing a bottle of supplements. Text reads "until you check for these 4 things". The voiceover explains that viewers might be wasting their time, building a sense of urgency and hinting at crucial, overlooked information. The perspective shifts to the brand/expert, establishing authority. - 00:03–00:04 00:03–00:04: The first woman's face, in black and white with a concerned expression, touches her cheek. Text says "You might be wasting your time". This emphasizes the negative outcome of ineffective collagen, adding emotional weight and personal relevance for the viewer. The black and white filter contributes to a serious, slightly distressed tone. - 00:04–00:06 00:04–00:06: The woman is now in color, holding her phone, looking at the camera with a slight smile. Text reads "I want to show you something". The tone shifts from concern to helpfulness, promising a solution and engaging the viewer directly. - 00:06–00:07 00:06–00:07: She looks at her phone, text overlay reads "This might explain". The woman takes a sip from a yellow drink through a straw, text continues "why you've been taking it for months". The suggestion of a long-standing, unresolved problem increases relatability and emphasizes the ad's impending revelation. - 00:07–00:09 00:07–00:09: The woman makes a frustrated face, scrunching her nose. Text states "and nothing's changed". This visual and textual reinforcement of frustration resonates with common user experiences, making the problem tangible and the ad's message more impactful. The black and white filter returns to highlight the negative experience. - 00:09–00:10 00:09–00:10: A shot of a drain with a clump of hair, overlaid with text "Your hair's still falling out". This directly illustrates a common problem, making it highly relatable to the target audience and reinforcing the pain point. - 00:10–00:11 00:10–00:11: A close-up of a neck and décolletage, in black and white, text reads "Your skin still looks dull". Another concrete example of a problem, visually emphasizing dullness and continuing to build a narrative of unaddressed issues. - 00:11–00:13 00:11–00:13: The woman sitting on a bed, rubbing her knees, text says "Your knees still hurt when you wake up". This addresses joint pain, expanding the scope of problems collagen is supposed to solve and further establishing the creator's empathy with the viewer's struggles. - 00:13–00:15 00:13–00:15: A hand stirring a pink liquid in a glass next to a collagen powder tub. Text says "Most collagen fails a simple test". This transitions to the solution-seeking phase, introducing the idea of a 'test' to discern effective collagen from ineffective ones. The voiceover now takes on an informative, expert-like tone. - 00:15–00:16 00:15–00:16: The woman sips her drink in bed, text says "And no one tells you this". This creates a 'secret knowledge' or 'insider tip' narrative, positioning the ad as a helpful exposé against a misleading industry. - 00:16–00:18 00:16–00:18: A factory interior with conveyor belts, text states "The supplement industry doesn't want you to know". This further solidifies the 'insider knowledge' angle and suggests a potential industry cover-up, heightening viewer engagement. - 00:18–00:19 00:18–00:19: Text appears over the factory scene: "Here's what to look for". The ad now pivots to providing specific, actionable advice, fulfilling the promise of revealing the '4 things'. - 00:19–00:20 00:19–00:20: The woman holds three different supplement bottles, looking confused, text reads "Flip it over". The visual confusion mirrors the potential confusion of consumers, and the instruction prepares them for the first step of the 'test'. - 00:20–00:21 00:20–00:21: Text on screen: "Check the collagen types". This introduces the first critical element of the 'test'—understanding collagen types. The voiceover is clear and instructive. - 00:21–00:22 00:21–00:22: A close-up of skin, text says "Type I is for your skin". This provides direct, functional information about collagen type I, immediately linking it to a desired benefit. - 00:22–00:23 00:22–00:23: A woman's bare legs, text reads "Type II is for your joints". Clear, concise information about collagen type II, linking it to another key benefit. - 00:23–00:24 00:23–00:24: A woman flexing her arm, text says "Type III helps your muscles". Information on collagen type III, further detailing its benefits. - 00:24–00:25 00:24–00:25: A woman brushing her long hair, text reads "Type V supports your hair". Information on collagen type V, addressing another common concern. - 00:25–00:26 00:25–00:26: A woman climbing stairs outdoors, text says "Type X builds your bones". Information on collagen type X, completing the list of key types and their associated benefits. - 00:26–00:27 00:26–00:27: The woman from the beginning is looking at a supplement bottle, text asks "Does it have all 5?". This prompts viewers to apply the knowledge to their own products and highlights the inadequacy of single-type collagen. - 00:27–00:28 00:27–00:28: A hand scooping powder from a generic collagen tub, text says "Most brands give you 1 type". This visual directly illustrates the problem of insufficient collagen types in competitor products. - 00:29–00:30 00:29–00:30: The same hand scoops again from the tub, which is now black and white, text reads "Maybe 2". This reinforces the limited offerings of other brands and strengthens the problem statement. - 00:30–00:31 00:30–00:31: A frothy coffee mug, text states "That's not real collagen". The voiceover clarifies that limited types don't constitute 'real' collagen, building on the educational aspect. - 00:31–00:32 00:31–00:32: A woman rubbing her foot, text says "That's a piece of what your body needs". This emphasizes the incompleteness of other products, reinforcing the problem of wasted effort. - 00:32–00:34 00:32–00:34: An animated visual of cellular structures, text reads "Now look for vitamin C". This transitions to the second crucial ingredient, using an engaging visual to illustrate internal processes. - 00:34–00:35 00:34–00:35: The animation continues, text says "This one's huge". The voiceover emphasizes the critical importance of Vitamin C. - 00:35–00:37 00:35–00:37: Animated cells connecting, text reads "Your body uses vitamin C to build collagen". This explains the functional role of Vitamin C, linking it directly to collagen production within the body. - 00:37–00:38 00:37–00:38: The animated structure is incomplete, text states "Without it". This creates a sense of impending consequence, leading into the explanation of Vitamin C's absence. - 00:38–00:40 00:38–00:40: Animation of white spheres passing through a tube, text reads "the collagen just passes through you". This graphically illustrates the inefficiency of collagen without Vitamin C, making the 'wasting time' concept tangible. - 00:40–00:41 00:40–00:41: The woman in black and white looks into the camera, text says "It's like buying wood but no nails". This uses a relatable analogy to explain the inability to utilize collagen without Vitamin C, making it easy to understand and emphasizing the futility of an incomplete product. - 00:41–00:42 00:41–00:42: A woman in black and white, clasping her hands, looking distressed. Text reads "You can't build a thing". This emotional visual reinforces the frustration of not achieving results, further connecting with the audience's pain points. - 00:42–00:43 00:42–00:43: A dropper dispenses liquid into a bottle of hyaluronic acid. Text says "Next, hyaluronic acid". This introduces the third crucial ingredient, visually demonstrating its form. - 00:43–00:44 00:43–00:44: A woman applies a clear liquid to her legs. Text reads "This keeps your joints smooth". This shows a direct application and benefit of hyaluronic acid, linking it to joint health. - 00:44–00:46 00:44–00:46: A woman touches her cheek with liquid on her skin. Text states "It keeps your skin plump and hydrated". This highlights the skin benefits of hyaluronic acid, visually showing application and its hydrating effect. - 00:46–00:47 00:46–00:47: The woman smiles, looking directly at the camera, text says "from the inside". This emphasizes the internal, systemic benefits of the product, connecting it to overall wellness. - 00:47–00:48 00:47–00:48: The woman's face, reddish and concerned, text asks "No hyaluronic acid?". This prompts viewers to check their current products and sets up the consequence of its absence. - 00:48–00:49 00:48–00:49: The woman looks distressed, touching her cheeks, text reads "You're missing a big piece". This reinforces the idea of an incomplete product, emphasizing a gap in efficacy. - 00:49–00:50 00:49–00:50: A bottle of biotin, text says "Last one, biotin". This introduces the final key ingredient, presenting it clearly. - 00:50–00:51 00:50–00:51: The woman smiles, touching her hair and face, text states "If you want better hair and nails". This links biotin directly to desired aesthetic benefits, using a positive visual. - 00:51–00:52 00:51–00:52: The woman's full face, looking happy, text reads "you need this". The direct statement creates a sense of necessity and urgency. - 00:52–00:54 00:52–00:54: An animated visual of internal biological processes, text says "Biotin helps your body make keratin". This explains the functional mechanism of biotin, adding scientific backing. - 00:54–00:55 00:54–00:55: Animated biological structures, text reads "Collagen alone won't cut it". This reiterates the importance of a comprehensive formula, countering the idea that collagen alone is sufficient. - 00:55–00:56 00:55–00:56: The animation continues, text says "You need both". This clearly states the necessity of a multi-ingredient approach. - 00:56–00:57 00:56–00:57: A close-up of collagen powder in a scoop, text reads "Here's the hard part". This sets up a moment of truth, raising the stakes and preparing the viewer for a potential negative revelation about their current product. - 00:57–00:59 00:57–00:59: Text appears over the powder: "If your collagen failed 2 of those checks". This explicitly refers back to the previously outlined criteria, encouraging immediate self-assessment. - 00:59–01:00 00:59–01:00: A hand covered in hair, text says "you don't have a collagen problem". This re-frames the problem, shifting blame from the user to the product. - 01:00–01:01 01:00–01:01: A close-up of dry, peeling skin on a foot, text reads "You have a bad formula". This provides a clear, concise diagnosis of the problem: the product itself is flawed. The visual emphasizes skin issues. - 01:01–01:02 01:01–01:02: The woman, in black and white, looks frustrated and inspects her hair. Text states "That's why you've been so good about it". This empathizes with the viewer's consistent effort, reinforcing that the problem isn't their dedication but the product. The black and white filter again highlights frustration and lack of results. - 01:02–01:04 01:02–01:04: A hand uses a frother in a mug of coffee. Text says "You scoop it into your coffee every day". This visually demonstrates a common consumption method and emphasizes the routine. - 01:04–01:05 01:04–01:05: The woman sits in a chair, drinking coffee, text reads "You don't skip". This reinforces the user's diligence and commitment. - 01:05–01:06 01:05–01:06: The woman is still drinking coffee, text says "You do the work". This further validates the user's effort, strengthening the emotional connection. - 01:06–01:08 01:06–01:08: The woman, in black and white, makes a sad, tired face, text states "And you see nothing". This starkly contrasts effort with lack of results, deepening the pain point. The black and white filter and her expression convey disappointment and exhaustion. - 01:08–01:09 01:08–01:09: The woman looks hopeful, touching her face, text reads "It's not you. It's the product.". This provides reassurance and a clear culprit, alleviating self-blame and paving the way for the solution. The black and white filter briefly fades to color then returns to black and white. - 01:09–01:10 01:09–01:10: The woman's face, in color, text says "I ran this same test on mine". This shifts to the creator's personal experience, establishing credibility and relatability through her own journey. - 01:10–01:11 01:10–01:11: The woman's profile, in black and white, text reads "a few months ago. Failed 3 out of 4". This validates her personal struggle and underscores the widespread issue of ineffective collagen products. The black and white filter shows disappointment. - 01:11–01:13 01:11–01:13: The woman lays down, covering her face with her hand, text says "I was so annoyed". This visual and textual expression of annoyance is highly relatable to frustrated consumers. The black and white filter emphasizes distress. - 01:13–01:15 01:13–01:15: The woman in a pink hoodie drinks coffee, text reads "I'd been taking it for almost a year". This highlights the significant time investment and frustration, amplifying the problem. - 01:15–01:16 01:15–01:16: The woman uses a laptop, text says "So I went looking". This describes her proactive search for a solution, mirroring what many viewers might do. - 01:16–01:17 01:16–01:17: The woman uses her phone in a dimly lit room, text reads "I checked like 12 brands". This demonstrates the thoroughness of her search and the widespread nature of the problem. - 01:17–01:18 01:17–01:18: The woman stands in a kitchen, looking at her phone, text says "Most failed. A few passed 2 or 3". This highlights the difficulty in finding an effective product, reinforcing the problem before revealing the solution. - 01:18–01:20 01:18–01:20: The woman sets down her phone and glass of water. Text reads "Only 1 passed all 4". This builds suspense and anticipation for the reveal of the successful product. - 01:20–01:21 01:20–01:21: A hand holds up the Obvi Collagen Peptides container, text says "It's called Obvi". The product is finally revealed, linking the solution to the entire problem-solving narrative. - 01:21–01:22 01:21–01:22: A close-up of the Obvi container, text reads "5 types of collagen". This immediately highlights a key differentiating feature, directly addressing one of the initial 'checks'. - 01:22–01:23 01:22–01:23: Animated spheres (Vitamin C), text says "Vitamin C, hyaluronic acid". This visually represents the presence of the other crucial ingredients, reinforcing the complete formula. - 01:23–01:24 01:23–01:24: Animated spheres (Biotin), text reads "biotin". Completing the list of essential ingredients, solidifying the product's comprehensive nature. - 01:24–01:25 01:24–01:25: Animated spheres (all ingredients), text says "all there". A concluding statement emphasizing the product's completeness. - 01:25–01:26 01:25–01:26: A hand uses a frother in a glass of white liquid, text reads "And it actually dissolves". This addresses a common issue with powders, highlighting the product's ease of use and pleasant experience. - 01:26–01:27 01:26–01:27: The woman in a white robe sips from a mug in her kitchen. Text says "No weird taste, No clumps". This reinforces the positive user experience, eliminating potential barriers to daily use. - 01:27–01:29 01:27–01:29: A hand stirs coffee in a mug, with other Obvi containers in the background. Text reads "I just dump it in my coffee and forget about it". This highlights the effortless integration into a daily routine, emphasizing convenience. - 01:29–01:30 01:29–01:30: The woman in a pink fleece sips from a mug outdoors, text states "I'm not saying it's magic". This sets realistic expectations while maintaining credibility. - 01:30–01:31 01:30–01:31: The woman continues sipping, text reads "But two months in". This begins the personal testimonial, providing a timeframe for her results. - 01:31–01:32 01:31–01:32: The woman brushes her hair, looking happy. Text says "I stopped finding clumps of hair in my brush every morning". This is the first concrete, positive result, directly addressing an earlier pain point (hair loss). - 01:32–01:33 01:32–01:33: The woman smiles, touching her hair, text reads "That was my first sign". This marks the beginning of her positive transformation, making the experience relatable. - 01:33–01:34 01:33–01:34: A close-up of fingers and nails, text says "Then my nails got harder". Another specific, positive result, directly addressing another pain point. - 01:34–01:35 01:34–01:35: The woman laughs with a man at a cafe, text reads "Then my husband asked". This introduces external validation, a powerful form of social proof, hinting at noticeable changes. - 01:35–01:36 01:35–01:36: The woman smiles at the camera, text says "what I was doing different". The direct quote emphasizes the observable nature of her results. - 01:36–01:37 01:36–01:37: The woman continues smiling, text reads "I didn't tell him anything". This adds a touch of playful secrecy and further emphasizes the naturalness and subtlety of the transformation. - 01:37–01:38 01:37–01:38: The woman smiles, text says "He just noticed". This is the ultimate social proof: an unbiased, external observation of positive change. - 01:38–01:39 01:38–01:39: The woman looks at the camera, smiling, text says "Anyway". This signals a transition from personal story to action. - 01:39–01:41 01:39–01:41: The woman in a pink fleece, holding a mug, looks up, text reads "I'll drop the link below if you want to check it out". This is a clear call to action, providing a pathway for interested viewers. - 01:41–01:43 01:41–01:43: The Obvi product next to a glass of water, text says "They do a 90 day guarantee thing". This offers reassurance and reduces purchase risk, addressing potential skepticism. - 01:43–01:45 01:43–01:45: Close up on the Obvi label, text reads "so you can just get your money back". This reinforces the risk-free aspect of the offer. - 01:45–01:46 01:45–01:46: The Obvi product on a counter with water drops, text says "if it doesn't work for you". This further emphasizes the guarantee and builds trust. - 01:46–01:47 01:46–01:47: The woman smiles at the camera in a bathroom, text asks "But honestly?". This creates a personal, sincere tone, bringing the narrative back to her genuine advice. - 01:47–01:48 01:47–01:48: The woman smiles at the camera, text says "Just run the test on what you have first". This provides a final, valuable piece of advice, encouraging independent verification and demonstrating confidence in her information. - 01:48–01:49 01:48–01:49: The woman sips her coffee in the kitchen, text reads "You might be surprised". This final statement reinforces the potential for revelation and surprise, encouraging viewers to take action.

# Ad summary This image ad uses a cartoon onion-like character to visually represent the problem of hair thinning. The ad promises guaranteed results in 30 days and boasts 4,000+ 5-star reviews. # Brand positioning This ad focuses on a specific hair-related problem: hair thinning. The brand positions itself as a solution provider, promising visible results within a month, and supporting this claim with a high volume of positive reviews. By using a cute, cartoon-like 'onion' character with sprout-like hair, the brand aims for an approachable, non-intimidating image, possibly targeting consumers who might be sensitive about addressing hair loss. # Product The ad promotes a product aimed at stopping hair thinning. It promises guaranteed results in 30 days, addressing a common purchase barrier by assuring effectiveness within a specific timeframe. The visual element of the cartoon onion with hair sprouts suggests a natural or growth-oriented solution, potentially appealing to consumers seeking alternatives to harsh chemicals. The '4,000+ 5 Star Reviews' builds trust and confidence in the product's ability to deliver on its promise. # Visual style The ad has a cartoony, playful visual style with a focus on bright colors and simple shapes. The image treatment includes bokeh and starburst effects, suggesting a sense of magic or transformation. The typography is bold and attention-grabbing. The style is clearly designed to be eye-catching and easily scannable in a social media feed. # Hooks Headline: STOP HAIR THINNING NOW # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of hair thinning, using a cartoon character with sparse sprouts on its head to visually represent the frustration. The character's sad expression conveys the emotional impact of the problem. # Value propositions - Guaranteed results in 30 days to stop hair thinning # Benefits - Stop hair thinning # Features - Results in 30 days # Call to action None used. # Social proof - 4,000+ 5 Star Reviews # Point of view - Brand: The majority of the ad speaks from the brand's perspective, highlighting the product's features, benefits, and guarantee. - External source: The text '4,000+ 5 Star Reviews' represents the voice of the product's user base, providing customer feedback and endorsements. # Storyline - The ad opens by visually presenting the problem of hair thinning through the cartoon of an onion-like character with a few sprouts on its head. This is included to capture the audience's attention and to symbolize the product's target issue from the brand's perspective. - The ad then directly addresses the issue with the text 'STOP HAIR THINNING NOW', emphasizing the product's main function and promising immediate action. This is the brand's way of establishing the product as the solution. - The ad reinforces the product's reliability by stating 'RESULTS IN 30 DAYS - GUARANTEED!' to assure the customer with a tangible expectation from the brand's perspective. - The ad concludes by presenting '4,000+ 5 Star Reviews' to establish social proof, aiming to further convince potential buyers of the product's effectiveness from external customer reviews.

# Ad summary This animated ad promotes a hair thickening product. It features before-and-after imagery with a cartoon character transitioning from having thin, limp hair to thick, voluminous hair within 30 days. # Brand positioning The brand aims to occupy the consumer's mind as a solution for achieving thicker hair, challenging the norm of accepting thin hair as an unchangeable condition. It promotes a functional and achievable transformation in hair density, focusing on a visible and measurable outcome. The brand positions itself as a provider of a straightforward solution, contrasting with the complexity or uncertainty often associated with hair care. By highlighting a specific timeline (30 days) and positive reviews, it seeks to build trust and credibility around its promise. # Product The product is a hair thickening treatment designed to transform thin hair into thick hair within 30 days. It is marketed to women looking for a visible change in their hair's density and volume. The product claims to deliver a noticeable change in hair thickness within a month, supported by positive customer reviews and a high star rating. The ad addresses the common concern of thinning hair by offering a solution that is portrayed as effective and quick, appealing to those seeking a fast and reliable way to improve their hair. # Visual style The ad features a polished and animated style with bright colors and cartoon characters. The editing is smooth, focusing on a clear before-and-after transformation. The production quality is high-end, aiming to create an appealing and trustworthy image for the product. The animation style is modern and clean, with visually striking effects that highlight the transformation. # Hooks Text overlay: 00:00–00:06 THIN TO THICK IN 30 DAYS / 00:00–00:06 SEE WHY 4,000+ WOMEN MADE THE SWITCH / 00:00–00:06 ⭐⭐⭐⭐⭐ 4,000+ 5 Star Reviews Visual: 00:00–00:02 The screen is split into two sides. On the left, a light-orange cartoon character with a sad expression and thin hair stands with its head drooping. On the right, the same character, but now with a happy expression and thick, red hair stands. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of having thin, limp hair. # Value propositions - Visibly thicker hair in 30 days - 4,000+ 5-star reviews # Benefits - Helps the user go from thin hair to thick hair in 30 days. # Features - Visibly thicker hair - Averages 5 stars # Call to action None used. # Social proof - 4,000+ 5 Star Reviews # Point of view - Brand 100% – The ad is presented entirely from the brand's perspective, showcasing product benefits and transformations. # Storyline - 00:00–00:06 00:00–00:06 The ad features an animated cartoon character with thin hair looking sad. This character then transforms into a version of itself with thick, voluminous hair, smiling happily. This transformation is visually striking and intended to capture attention, conveying the message that thin hair can become thick hair within a short period.

# Ad summary This image ad promotes a product that helps to achieve thicker hair in 30 days, promising a money-back guarantee. The product is visually represented as a cute, cartoonish hairbrush character, and the ad includes high ratings and reviews to build trust. # Brand positioning The brand is presented through the advertisement of a single product, emphasizing effectiveness and customer satisfaction. The money-back guarantee signals a high degree of confidence in the product’s performance, directly addressing potential consumer skepticism. By highlighting user reviews and ratings prominently, the brand aims to foster trust and convey widespread satisfaction with the product's results, suggesting a community of happy customers. # Product The advertised product is a hairbrush designed to promote thicker hair within 30 days. It is presented as a pink, rounded device with numerous bristles, shaped with a cartoon face and hair. The ad highlights the guarantee of achieving thicker hair in 30 days or receiving a full refund, directly addressing concerns about product effectiveness. The product's unique selling proposition is its promise of quick and guaranteed results, paired with a risk-free trial due to the money-back guarantee. # Visual style The ad has a cartoonish and playful visual style, using bright colors and a cute character to draw attention. The use of a gradient background adds depth, while the bold typography ensures that the key message is easily readable. The overall effect is approachable and designed to appeal to a wide audience. # Hooks Headline: THICKER HAIR IN 30 DAYS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting thicker hair and the potential disappointment and financial risk associated with trying new hair products. # Value propositions - Achieve thicker hair in 30 days or your money back, ensuring a risk-free trial # Benefits - achieve thicker hair in 30 days - money back! # Features - Thicker hair # Call to action None used. # Social proof - 4,000+ 5 Star Reviews # Point of view - Brand: The brand's POV is present throughout, highlighting product benefits and guarantees. - External source: The 4,000+ 5 Star Reviews section offers an external perspective, showcasing customer satisfaction and building trust. # Storyline - The image opens with a cartoon representation of the product, a hairbrush with a face and hair. This immediately captures attention by presenting a familiar object in a whimsical and engaging way. The audience experiences the ad from the brand's perspective. - The text prominently displays the core promise: 'THICKER HAIR IN 30 DAYS OR YOUR MONEY BACK!' This reinforces the product's primary benefit and removes the perceived risk of trying the product. The audience experiences the ad from the brand's perspective. - The inclusion of a 5-star rating system along with '4,000+ 5 Star Reviews' serves as social proof, indicating high levels of customer satisfaction and trust. This reinforces the idea that the product is effective and reliable. The audience experiences the ad from an external source perspective.

# Ad summary The image ad shows a before and after of a pink cartoon hairbrush character. The left side shows the hairbrush character crying and the right side shows it smiling. The image claims to provide 'full' hair in 30 days and has 4,000+ 5 star reviews. # Brand positioning The brand is presented as a solution to hair shedding. The brand claims that using their product results in full hair in 30 days. The brand positions itself as a well-trusted solution with thousands of positive reviews from women. # Product The featured product is presented as a hair growth solution. It claims to solve hair shedding issues in 30 days. The ad appeals to women experiencing hair loss, providing them with a proven solution backed by '4,000+ 5 Star Reviews.' # Visual style The ad features a before-and-after design with animated, cartoonish imagery and a pink color scheme, creating a friendly and approachable feel. The stars and sparkles add a touch of magic and excitement, while the transformation theme highlights the product's effectiveness. The typography is large and bold, ensuring that the key messages are easily readable and impactful. # Hooks Headline: FROM SHEDDING TO FULL IN 30 DAYS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of hair shedding, as visually represented by the crying hairbrush and implied through the phrase 'FROM SHEDDING'. # Value propositions - Transforms hair from shedding to full in 30 days. - Proven by 4,000+ women. - 4,000+ 5 Star Reviews # Benefits - STOPPED THE SHED # Features - FROM SHEDDING TO FULL IN 30 DAYS # Call to action None used. # Social proof - JOIN 4,000+ WOMEN WHO STOPPED THE SHED - 4,000+ 5 Star Reviews # Point of view - Customer: The hairbrush with a sad face and loose hairs represents the customer who is suffering from hair shedding and is unhappy about it. - Brand: The hairbrush with the happy face and tagline represents the brand claiming to offer a solution to hair shedding. # Storyline - The left side of the image shows a pink hairbrush with human-like features looking sad and crying, with loose hairs around it. This is included to convey the negative emotional state of dealing with shedding hair from the customer's perspective. - An arrow points from the sad hairbrush to a happy-looking hairbrush on the right side of the image. This is meant to illustrate the positive transformation that will be achieved after using this product from the brand's perspective. - Text at the bottom states 'FROM SHEDDING TO FULL IN 30 DAYS,' followed by 'JOIN 4,000+ WOMEN WHO STOPPED THE SHED,' and '4,000+ 5 Star Reviews.' The brand is telling the audience that they can achieve a full head of hair in just 30 days, backed by thousands of positive reviews from other women who have experienced similar hair loss issues.

# Ad summary This ad shows a pink hair dryer with a cartoon face. It uses bright turquoise sparks to show the power of the dryer. The ad promises hair so thick that people will wonder if it's extensions, or your money back, with a high rating. # Brand positioning The brand is positioned as a provider of powerful solutions for achieving visibly thicker hair. The ad uses a humorous approach, suggesting that the results will be so dramatic that people will question whether the hair is real or extensions. The brand offers a money-back guarantee, highlighting confidence in their product's effectiveness and aiming to remove purchase risk. # Product The product being advertised is a hair styling product designed to increase hair thickness. The ad focuses on the dramatic results it can deliver. The central promise is that the product will make hair so thick that others will assume it's extensions. The ad offers a money-back guarantee. # Visual style The ad uses a bright, cartoon-like aesthetic with a playful feel. The background has a dark gradient, while the product has bright pink with turquoise sparkles. The overall effect is attention-grabbing with high contrast. # Hooks Headline: HAIR SO THICK # Funnel stage Middle of funnel (Consideration) # Pain points Hair lacking thickness. # Value propositions - Thick hair, so thick that people will wonder if it is extensions. # Benefits - HAIR SO THICK THEY'LL ASK IF IT'S EXTENSIONS # Call to action None used. # Social proof - 4,000+ 5 Star Reviews # Point of view - Brand, throughout the ad — The brand introduces the product, conveys its benefits, and offers a guarantee. # Storyline - The ad presents a pink cartoon hair dryer, immediately establishing a playful and attention-grabbing visual. This sets a lighthearted tone and helps to draw the viewer in. The POV is from the brand, using an engaging visual to introduce the product and brand persona. - The ad promises visibly thicker hair, so much so that people will question whether the viewer is wearing extensions. This is presented from the brand's POV. The intention is to highlight the product's primary benefit and unique selling proposition with a humorous tone. - The ad includes a money-back guarantee, from the brand's POV. This is intended to reduce risk for the customer and increase confidence in the product's effectiveness, encouraging trial. - The ad shows a customer review rating of "4,000+ 5 Star Reviews". The intention is to showcase social proof and build trust in the product by highlighting the experiences of other satisfied customers. The POV is from external customers, reinforcing the product's value through positive feedback.

# Ad summary This animated ad promotes a hair thickening product. The ad features a cartoon hairbrush character with large eyes and playful animation. It states that the product promises thicker hair in 30 days, and offers a money-back guarantee. The ad uses a bright color scheme and upbeat music. # Brand positioning The brand aims to position itself as a provider of effective hair growth solutions with a money-back guarantee. It aligns with a results-oriented tone, promising visible improvements within a specific timeframe. The brand differentiates itself by offering a risk-free trial period, which builds trust. It adopts a functional positioning, focusing on delivering tangible results rather than emotional appeals. # Product The product is a hairbrush designed to promote thicker hair growth. The ad states that the product guarantees “thicker hair in 30 days or your money back!”. It focuses on ease of use and visible results. The product is presented as a solution to thinning hair, targeting users concerned about hair density and volume. The money-back guarantee addresses the purchase barrier of skepticism about the product's effectiveness. # Visual style The ad has a polished, commercial aesthetic with bright colors and cartoon-like animation. The editing style is static, with no cuts or transitions. The production quality is high-end, with detailed character animation and text overlays. The pacing is slow, with no rapid cuts or movement. # Hooks Text overlay: 00:00–00:05 / THICKER HAIR IN 30 DAYS / OR YOUR MONEY BACK! / 4,000+ 5 Star Reviews Visual: 00:00–00:05: The background is a gradient of purple, from dark to light. In the foreground is a cartoon hairbrush character with a pink face, large black eyes, and brown hair. The brush has black bristles. The words "THICKER HAIR IN 30 DAYS" appear in large, white text. Below this, "OR YOUR MONEY BACK!" is displayed in green text. At the bottom are five green stars and the text "4,000+ 5 Star Reviews". The hairbrush character is surrounded by a glowing aura with light beams and sparkles. The camera is stationary. # Funnel stage Middle of funnel # Pain points The pain point is thinning hair and the desire for thicker, fuller hair. # Value propositions - Thicker hair in 30 days or your money back: Combines a tangible benefit (thicker hair) with a risk-free guarantee, enhancing the perceived value. # Benefits - Thicker hair in 30 days. - Money-back guarantee if results aren't achieved. # Features - The brush is designed to promote hair thickness. # Call to action None used. # Social proof - 4,000+ 5 Star Reviews # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, highlighting product benefits and guarantees. # Storyline - 00:00–00:05 The ad begins with a cartoon hairbrush character appearing against a purple background.

# Ad summary The image ad is a before and after of a cartoon graphic that presents as a head with hair. The before shows a head shape that is smooth and hairless with a sad face, whereas the after shows a head with a full head of orange hair and a happy face. The ad features the text: "THIN TO THICK IN 30 DAYS, SEE WHY 4,000+ WOMEN MADE THE SWITCH, 4,000+ 5 Star Reviews". # Brand positioning This ad does not highlight a brand, but focuses on a transformation that many women may want for themselves. This brand appears to stand for female empowerment and thicker hair. This brand aims to go against the norm of thin and damaged hair. The brand's positioning is emotional, aiming to instill a sense of confidence and empowerment in its customers. # Product This ad is likely advertising a product that can help users grow thicker hair in 30 days. The ad suggests this is for women. The ad also indicates that more than 4,000 women have already made the switch. # Visual style The ad has a cartoonish visual style with bright, gradient colors and sparkling effects. The before/after comparison is clearly presented with a bold arrow and contrasting facial expressions. The overall design feels modern and friendly, aiming to grab attention with its simplicity and transformation. # Hooks Headline: THIN TO THICK IN 30 DAYS # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is a lack of thick hair. # Value propositions - Gain thick hair in 30 days # Benefits - THIN TO THICK IN 30 DAYS # Call to action None used. # Social proof - SEE WHY 4,000+ WOMEN MADE THE SWITCH - 4,000+ 5 Star Reviews # Point of view - Brand: The POV is consistently from the brand as they promote the product's transformation promise and positive reception from other users. # Storyline - The ad presents a side-by-side comparison of a 'thin' look versus a 'thick' look to highlight the transformation that is possible in 30 days. This is shown from the brand's perspective to set up the transformation that is promised. - The ad then provides social proof by sharing that over 4,000 women have already switched to this product. This aims to show the audience from the brand's perspective that the product is trusted and provides real results. - Finally, the ad shares that the product has 4,000+ 5 Star Reviews. This additional proof is shown from the brand's perspective to reassure consumers that this product will deliver.

# Ad summary Image ad for Obvi products featuring a woman holding a glass of water and about to take Obvi capsules, with product packaging displayed throughout the image. The ad highlights that Obvi is now available at H-E-B. # Brand positioning Obvi is presented as a health and wellness brand focused on providing supplements that support a healthy lifestyle. The brand offers a range of collagen-based products, emphasizing the benefits of collagen in various forms, from powders to capsules. The brand positions itself as accessible and convenient. The variety of colorful containers implies options that meet consumer needs and preferences. # Product The Obvi products displayed are from the brand's Collagen Burn line, designed to support fat burning and overall wellness. The products come in various formats, including powder in a jar and capsules in a bottle. The Collagen Hydration product is also featured, promoted as a drinkable product with collagen and hyaluronic acid. The Collagen Burn products are available in multiple flavors, including Cherry Limeade and Strawberry Rose. The ad also addresses the need for convenient and accessible supplements, with the mention of Obvi products now being available at H-E-B. # Visual style The ad features a clean, colorful, and inviting visual style. The production quality appears to be studio-shot with professional lighting. The layout includes a split background with a lifestyle shot on one side and product displays on the other, creating a balanced composition. The colors are vibrant and the text is bold and clear, making it easy to read. The overall aesthetic is designed to be eye-catching and engaging, fitting well within a typical social media feed. # Hooks Headline: WE ARE NOW AVAILABLE # Funnel stage Awareness # Pain points None used. # Value propositions - Caffeine-free collagen-infused fat burner # Benefits - Supports fat burning - Provides a drinkable boost of collagen & hyaluronic acid # Features - Collagen-infused formula - Caffeine-free option # Call to action None used. # Social proof - None used. # Point of view - Customer: The woman holding the glass of water and capsules demonstrates how the products can be incorporated into a daily routine. - Brand: The main text emphasizes that Obvi is now available at H-E-B, promoting the accessibility and availability of their products. - Brand: The presence of multiple Obvi products displays the variety of flavors and formats. # Storyline - The image opens with a woman holding a glass of water and about to take Obvi capsules, which shows the audience how easy the products are to consume as part of a daily routine. This is presented from the customer's perspective. - The ad emphasizes that Obvi is now available at H-E-B, aiming to increase awareness and accessibility of the brand's products by showcasing a retail partnership. This is a message from the brand. - The products being promoted, including Collagen Burn and Collagen Hydration, are shown in the ad, highlighting the options and flavors available. This is a presentation of the brand's offerings. - The slogan 'New Year. New You!' communicates a message of transformation and self-improvement, tying the brand's products to the idea of achieving personal goals. This is a message to the customer that implies a fresh start and positive change.

# Ad summary This ad is targeting women over 40, with a focus on the need for adequate collagen intake. It positions the advertised collagen product as a solution to the problem of insufficient collagen consumption and dropping collagen production levels that occur with age. # Brand positioning The ad does not explicitly mention the brand name, focusing instead on the problem of collagen deficiency and the necessity of adequate dosage. The brand aims to occupy a space in the consumer's mind as a solution provider for anti-aging and wellness, specifically addressing the needs of women over 40. It positions itself against other supplement companies by claiming they don't tell you the proper dosage of collagen needed for optimal results, implying that its product provides the correct amount. This brand positioning is functional, focusing on the performance and efficacy of its collagen supplement. # Product The product being advertised is a collagen supplement in powder form. It is presented as a necessary addition to the diets of women over 40, whose natural collagen production decreases by 1% per year. The ad claims that "10 grams isn't enough" and that clinical studies showing real results used 15-20 grams daily. It addresses the potential purchase barrier of underdosing by implying that if the user's scoop looks small, they are probably not taking enough. The ad conveys that this product is worth trying or buying to combat the natural decline in collagen production, ensuring sufficient intake for anti-aging and overall wellness. # Visual style The ad has a clean, informative visual style. The use of soft lighting and natural tones creates a sense of credibility and trustworthiness. The layout resembles that of a health report, with clear sections and concise text. The visuals support the messaging by showing both a healthy-looking woman and the product in powder form. # Hooks Headline: ANTI-AGING RESEARCHER REVEALS: MOST WOMEN ARE TAKING HALF THE COLLAGEN THEY ACTUALLY NEED # Funnel stage Middle of funnel (Consideration) # Pain points Many women are not getting the full benefits of collagen supplements because they are taking half the collagen they actually need. The ad aims to solve the pain point by highlighting the need for an adequate amount of collagen intake: “MOST WOMEN ARE TAKING HALF THE COLLAGEN THEY ACTUALLY NEED” # Value propositions - Adequate dosage: Claims that clinical studies show real results with 15-20 grams daily, implying that this product provides the correct amount for optimal benefits. # Benefits - Combats declining collagen levels after age 40 - Ensures adequate collagen intake # Features - Collagen supplement # Call to action None used. # Social proof - "10 grams isn't enough. Clinical studies showing real results used 15-20 grams daily." # Point of view - External source: The headline introduces the perspective of an "ANTI-AGING RESEARCHER" to immediately establish credibility. # Storyline - The ad begins with a headline, "ANTI-AGING RESEARCHER REVEALS: MOST WOMEN ARE TAKING HALF THE COLLAGEN THEY ACTUALLY NEED," immediately capturing attention by highlighting a common mistake in collagen consumption. This headline, from an anti-aging researcher, suggests that many women are not getting the full benefits of collagen supplements because they are not taking a high enough dose. - The ad continues by providing context, stating that "After 40, your collagen production drops by 1% every year..." This sets the stage for the problem the ad is addressing: declining collagen levels due to aging. It speaks from the brand's perspective to help viewers understand the aging implications on collagen production. - The brand then presents the core message: "But here's what supplement companies don't tell you: '10 grams isn't enough. Clinical studies showing real results used 15-20 grams daily.'" This positions the brand as transparent and informative, contrasting with other supplement companies that may not disclose this information. The brand is trying to instill trust by educating potential customers about appropriate collagen dosages. - The ad ends with a call to action to re-evaluate dosage, stating, "If your scoop looks small, you're probably underdosing." This reinforces the need for an adequate amount of collagen, implying that the viewer should consider switching to a product (likely the one being advertised) that provides the proper dosage. The brand is creating a sense of urgency and prompting the viewer to take immediate action based on the information provided.