How Versed Advertises on Meta

# Ad summary This ad features a woman in her car applying the Merit Beauty Cashmere Color Lip Blush in the shade Lounge. She applies the product to her lips and cheeks, demonstrating how it can be used as both a lip and cheek product. # Brand positioning Merit Beauty is presented as a brand that offers simple, effective, and versatile beauty solutions for the modern woman. The brand seems to occupy a space in the market that values ease of use and a natural look, aligning with a lifestyle that prioritizes efficiency and effortless beauty. The brand pushes against the norm of complicated, multi-step beauty routines, instead promoting a minimalist approach. The brand positioning is both functional, focusing on simplicity and versatility, and emotional, appealing to the desire for an effortless, polished look. # Product The featured product is the Merit Beauty Cashmere Color Lip Blush, a multi-use product designed for both lips and cheeks. It comes in a lipstick tube and can be applied directly to the lips for color. The product can also be applied to the cheeks and blended with fingers for a natural blush effect. The ad highlights the product's versatility and ease of use, suggesting it is ideal for on-the-go application and achieving a quick, polished look. The ad addresses the purchase barrier of needing multiple products for different areas of the face by offering a single product that can be used in multiple ways. # Visual style The ad has a UGC feel with natural lighting and a selfie-style camera angle. The editing style is simple with static shots. The production quality is casual, supporting a relatable tone. The pacing is slow and consistent. # Hooks Text overlay: 00:00–00:03: Will not accept one iota of slander about this Cashmere Color Lip Blush / 00:00–00:03: Shade: Lounge Visual: 00:00–00:03: A woman with wavy brown hair, wearing black sunglasses and a black top, is in the driver's seat of a car. She is holding a lipstick tube with a beige and gold case. She applies the lipstick to her lips. The camera is selfie-style, close up on her face. The lighting is natural. Text overlay: "Will not accept one iota of slander about this Cashmere Color Lip Blush. Shade: Lounge" # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of needing multiple products for different areas of the face. The ad copy states, "Will not accept one iota of slander about this Cashmere Color Lip Blush." # Value propositions - A single product for both lips and cheeks - Easy to use for on-the-go application # Benefits - Versatile - Easy to use # Features - Multi-use product for lips and cheeks - Cashmere Color Lip Blush # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer using the product. # Storyline - 00:00–00:14 00:00–00:14: A woman in her car applies a lip and cheek product to her lips and cheeks. The message conveyed is that the product is easy to use and can be used for both lips and cheeks. The perspective is from the woman using the product, and the tone is casual and relatable. The moment progresses the overall narrative by demonstrating the product's versatility.

# Ad summary This ad promotes Verse's Multi-Serum Skin Tint SPF 40. The ad highlights the product's popularity and availability after being sold out multiple times. # Brand positioning Verse is presented as a brand that offers effective skincare solutions. The brand positions itself as a provider of multi-functional products, as highlighted by the Multi-Serum Skin Tint. The brand aims to occupy a space in the consumer's mind as a go-to for products that combine skincare and cosmetic benefits, simplifying the beauty routine. The brand aligns with a lifestyle that values efficiency and practicality in skincare. Verse seems to ignore the norm of over-complicating skincare routines, instead focusing on streamlined, multi-benefit products. The brand positioning is both functional, offering sun protection and skin tint, and emotional, providing confidence through simplified beauty. # Product The featured product is Verse's Multi-Serum Skin Tint SPF 40, a skincare and cosmetic hybrid designed to provide sun protection and a tinted complexion. It is for individuals seeking a simplified beauty routine with multi-functional benefits. The product combines the benefits of a serum, skin tint, and sunscreen in one. The USPs include its multi-functional nature, providing both skincare and cosmetic benefits, and its SPF 40 protection. The ad implies use occasions for daily wear, providing sun protection and a tinted complexion. The ad addresses the purchase barrier of product availability by highlighting that it is back in stock after being sold out multiple times, creating a sense of urgency and desirability. # Visual style The ad has a clean and minimalist visual style. The production quality is high, with a studio-shot image. The image treatment includes soft lighting and background removal. The typography is clean and legible. The style is modern and aims to be scannable in-feed. # Hooks Headline: You sold it out 3 times, it's finally back in stock # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of wanting a popular product that is frequently out of stock. The phrase "You sold it out 3 times" highlights the product's high demand and the disappointment of not being able to purchase it. # Value propositions - Multi-serum skin tint with SPF 40 # Benefits - Back in stock # Features - MULTI-SERUM SKIN TINT SPF4 - BROAD SPECTRUM SUNSCREEN - SPF 40 # Call to action None used. # Point of view - Brand: The brand is communicating the product's availability and popularity through the headline and product name. - External source: The "SELLING FAST" badge implies external validation of the product's popularity. # Storyline - The ad opens by stating, "You sold it out 3 times, it's finally back in stock," which is intended to convey the product's high demand and popularity. This is told from the brand's perspective, creating a sense of urgency and excitement around the product's re-availability. - The ad then highlights the product name, "MULTI-SERUM SKIN TINT," to inform the audience of the product being advertised. This is told from the brand's perspective, clearly identifying the product. - A circular badge with the text "SELLING FAST" is included to reinforce the product's popularity and create a sense of urgency. This is told from an external source, implying that the product is in high demand among consumers.

# Ad summary A woman demonstrates the Versed multi-serum skin tint SPF 40. She shows her face before and after application, and then again with a full face of makeup. She raves about the product's coverage, SPF, and skin-like finish, and says it's a staple in her makeup bag. # Brand positioning Versed is presented as a brand that offers effective skincare and makeup solutions at an affordable price point. The brand is positioned as a go-to for achieving flawless, skin-like makeup looks without breaking the bank. The ad emphasizes the brand's ability to deliver high-quality products that provide coverage, SPF protection, and a natural finish, all while remaining accessible to a wide range of consumers. Versed is presented as a brand that challenges the notion that effective skincare and makeup must come with a hefty price tag. # Product The Versed multi-serum skin tint SPF 40 is a makeup product designed to provide coverage, sun protection, and a natural, skin-like finish. It is formulated to cover dark spots and imperfections while giving the skin a dewy glow without looking heavy or cakey. The product is presented as a less-is-more solution, eliminating the need for additional concealers or color correctors. It is suitable for individuals looking for a lightweight, multi-functional product that offers coverage, SPF protection, and a natural-looking complexion. The ad highlights the product's ability to provide flawless skin all year round, making it a staple in any makeup bag. # Visual style The ad has a polished, UGC feel with natural lighting and a clean aesthetic. The editing style consists of static shots with smooth transitions, creating a seamless viewing experience. The production quality is high, giving the ad a professional yet relatable vibe. The pacing is consistent, with a moderate tempo that keeps viewers engaged without feeling rushed. # Hooks Spoken: 00:00–00:06 I finally got my hand on the Versed skin tint and I have genuinely been using it for the last few weeks and the amount of compliments that I have gotten on my skin, insane. Visual: 00:00–00:02 The shot is a close-up of a woman's hand holding a bottle of Versed skin tint. The background is blurred, but appears to be a bathroom. The woman is wearing a beige tube top and a beige padded headband. She has long, dark hair and manicured nails. The camera is stationary and focuses on the product label and shade. / 00:02–00:06 The shot is a medium close-up of the woman's face. She is looking directly at the camera and talking. The background is a plain wall. She is wearing a beige tube top and a beige padded headband. She has long, dark hair and manicured nails. The camera is stationary and focuses on her facial expressions. # Funnel stage Consideration # Pain points The ad addresses the pain point of having dark spots from existing pimples, which can be a source of frustration and insecurity for individuals seeking clear and even-toned skin. The creator explicitly mentions, "As you can see, I have dark spots from existing pimples," highlighting the common concern of skin imperfections. # Value propositions - Less is more product - You don't need concealers, you don't need color correctors - Flawless skin all year # Benefits - Covers dark spots - Gives dewy skin - No skin breath - Looks skin-like # Features - SPF 40 - Multi-serum # Call to action None used. # Social proof - "The amount of compliments that I have gotten on my skin, insane" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing and demonstrating the product. # Storyline - 00:00–00:06 The creator introduces the Versed skin tint, mentioning she's been using it for a few weeks and has received numerous compliments on her skin. This is intended to build excitement and anticipation for the product's performance. - 00:06–00:14 00:06–00:14 The creator points out dark spots on her face from existing pimples, setting up the problem the product will solve. This is from the creator's POV, showing her skin concerns. - 00:14–00:24 00:14–00:24 The creator applies the skin tint to her face using a Versed brush, demonstrating its coverage and color match. This is from the creator's POV, showcasing the product's application and immediate results. - 00:24–00:32 00:24–00:32 The creator applies the skin tint to her hand and then to the rest of her face, emphasizing its ability to cover dark spots and provide a dewy finish. This is from the creator's POV, highlighting the product's effectiveness and skin-enhancing properties. - 00:32–00:36 00:32–00:36 The creator states she will return to show her face with a full face of makeup, teasing the final look and its overall impact. This is from the creator's POV, building anticipation for the finished result. - 00:36–00:44 00:36–00:44 The creator reveals her finished makeup look, praising the skin tint's ability to look skin-like. This is from the creator's POV, showcasing the product's contribution to a flawless makeup look. - 00:44–00:59 00:44–00:59 The creator raves about the skin tint's coverage, SPF, and skin-like finish, emphasizing its value and effectiveness. This is from the creator's POV, reinforcing the product's benefits and overall appeal. - 00:59–01:06 00:59–01:06 The creator shows the skin tint and brush, stating they will be staples in her makeup bag for years to come. This is from the creator's POV, solidifying the product's status as a must-have item. - 01:06–01:10 01:06–01:10 The creator reiterates her satisfaction with the skin tint, emphasizing its lasting appeal. This is from the creator's POV, reinforcing the product's value and overall satisfaction.

# Ad summary This ad features a woman demonstrating the application of Versed skin tint with a brush. She applies the product to her face and gives a thumbs up to the camera. # Brand positioning Versed is presented as a brand offering simple and effective skincare solutions. The brand seems to focus on providing essential products that fit seamlessly into a daily routine. The brand aligns with a minimalist lifestyle, emphasizing ease of use and practical benefits. Versed appears to ignore the trend of overly complex skincare routines, instead focusing on simplicity and efficiency. The brand positioning is functional, highlighting the product's performance and ease of use. # Product The featured product is the Versed Multi-Serum Skin Tint SPF 40, a lightweight tinted serum designed to provide light coverage and sun protection. The product is for anyone looking for a quick and easy way to even out their skin tone while protecting it from the sun. The product is packaged in a small, light green bottle with a pump dispenser. The ad also features a matching light green makeup brush, designed for applying the skin tint. The ad highlights the ease of application and the natural-looking finish of the skin tint, suggesting it's a convenient option for daily use. # Visual style The ad has a natural and casual aesthetic, resembling user-generated content. The editing style is simple with static shots and smooth transitions. The production quality is polished but maintains a UGC feel, which supports the intended tone of authenticity and relatability. The pacing is moderate, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:10 [Singing] I got that XOXO you plus plus I can be your honey baby you sweet Text overlay: 00:00–00:10 the perfect skin tint & brush Visual: 00:00–00:01 A woman with light pink nails holds a bottle of Versed Multi-Serum Skin Tint SPF 40 in her left hand and a matching light green makeup brush in her right hand. The background is a blurred bedroom setting with a sliding barn door and neutral-toned walls. / 00:01–00:02 A woman with blonde hair pulled back by a light blue headband applies dots of the Versed Multi-Serum Skin Tint SPF 40 to her face. She is wearing a black hoodie. The background is a bedroom with a bed and neutral-toned walls. / 00:02–00:03 A woman uses the light green makeup brush to blend the skin tint on her cheek. The camera is stationary and focused on her face. / 00:03–00:04 A woman blends the skin tint on her forehead with the brush. The lighting is natural, and the camera remains focused on her face. / 00:04–00:05 A woman blends the skin tint on her nose with the brush. The background remains consistent with the bedroom setting. / 00:05–00:06 A woman blends the skin tint under her eye with the brush. The camera is close-up, showing the application process in detail. / 00:06–00:07 A woman blends the skin tint on her other cheek with the brush. The lighting is consistent, and the camera remains focused on her face. / 00:07–00:08 A woman gives a thumbs up to the camera, indicating her approval of the product. The background remains the same bedroom setting. / 00:08–00:10 A woman with light pink nails holds the bottle of Versed Multi-Serum Skin Tint SPF 40 in her left hand and the matching light green makeup brush in her right hand. The background is a blurred bedroom setting with a sliding barn door and neutral-toned walls. # Funnel stage Middle of funnel (Consideration) # Pain points The ad does not explicitly state a pain point. # Value propositions - The ad highlights the combination of skin tint and brush as the perfect solution for achieving a flawless complexion. # Benefits - The perfect skin tint & brush # Features - SPF 40 # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up of the Versed Multi-Serum Skin Tint SPF 40 and a matching makeup brush. This shot introduces the products being promoted and sets the stage for the demonstration. - 00:01–00:08 00:01–00:08 A woman applies the skin tint to her face using the brush. This shows the product in action, demonstrating how it is used and the coverage it provides. The perspective is from an observer, allowing the audience to see the application process clearly. - 00:08–00:09 00:08–00:09 The woman gives a thumbs up to the camera. This gesture conveys her satisfaction with the product and serves as a visual endorsement. - 00:09–00:10 00:09–00:10 The ad concludes with another close-up of the Versed Multi-Serum Skin Tint SPF 40 and the makeup brush. This reinforces the product's branding and provides a final look at the items being promoted.

# Ad summary This ad showcases Versed's Multi-Serum Skin Tint SPF 40, emphasizing its popularity and previous sell-out status to create a sense of urgency and desire. # Brand positioning Versed is presented as a brand offering skin solutions, specifically highlighting their 'Skin Solution' line. The brand is positioned as one that creates products that are effective and in high demand, as indicated by the mention of the skin tint having sold out multiple times. The brand aligns with a functional approach, focusing on providing solutions for skin concerns with products like the Multi-Serum Skin Tint SPF 40. The brand seems to ignore the norm of overhyping products and instead relies on the product's performance and popularity to speak for itself. # Product The featured product is Versed's Multi-Serum Skin Tint SPF 40, a broad-spectrum sunscreen with SPF 40. It is a tinted serum designed to provide sun protection while also offering skin-enhancing benefits. The product comes in a bottle with a pump dispenser. The ad highlights that this skin tint has sold out three times, suggesting its popularity and effectiveness. The product is for anyone looking for a multi-functional product that combines skincare and sun protection. The ad addresses the purchase barrier of product availability by announcing its return. # Visual style The ad has a clean and minimalist aesthetic. The production quality appears to be studio-shot with soft, natural lighting. The image treatment includes subtle color grading to enhance the product's colors. The typography is simple and legible. The overall style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: THE SKIN TINT THAT SOLD OUT 3X IS BACK # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of missing out on a popular product due to it being sold out, as highlighted by the text 'THE SKIN TINT THAT SOLD OUT 3X IS BACK'. # Value propositions - Multi-Serum Skin Tint SPF 40: Combines skincare and sun protection in one product. # Benefits - Sun protection - Skin tint # Features - SPF 40 - Broad Spectrum Sunscreen # Call to action None used. # Point of view - Brand: The top caption and 'Selling Fast' badge communicate the brand's message about the product's popularity and availability. - External source: The product and brush are shown in a neutral setting, providing an objective view of the product. # Storyline - The ad opens by highlighting the return of the Versed Skin Tint, which previously sold out three times. This is intended to create excitement and a sense of urgency, told from the brand's perspective. - The ad then shows the product itself, along with a makeup brush, to visually reinforce the product's purpose and application, told from an objective perspective. - Finally, the ad includes a 'Selling Fast' badge to further emphasize the product's popularity and encourage immediate purchase, told from the brand's perspective.

# Ad summary A woman demonstrates the Versed Smoothing Lip Blush in Cashmere Color. She applies the product to her lips and explains that it is buildable, creamy, and gives a subtle color. # Brand positioning Versed is presented as a brand that offers simple, effective skincare and beauty solutions. The brand is positioned as accessible and easy to use, perfect for those who want a natural look. The brand aligns with a minimalist lifestyle, focusing on enhancing natural beauty rather than masking it. Versed pushes against the norm of heavy makeup, offering a more subtle and buildable approach. The brand positioning is functional, emphasizing simplicity and ease of use. # Product The Versed Smoothing Lip Blush in Cashmere Color is a buildable lip product that provides a subtle, neutral pink color. It is designed for those who want a hint of color without the commitment of a full lipstick. The product is creamy, not dry or matte, and can be layered to achieve the desired intensity. It is presented as a solution for those who want to avoid looking unwell without wearing heavy makeup. The lip blush is easy to apply and provides a natural, everyday look. # Visual style The ad has a natural, UGC feel with soft lighting and a blurred background. The editing style is simple with static shots and smooth transitions. The production quality is polished but maintains a casual, relatable tone. The pacing is consistent, with a focus on clear visuals and direct communication. # Hooks Spoken: 00:00–00:06 When you're not a lipstick girly, but you want some color on your lips because otherwise people ask if you're unwell. Text overlay: 00:00–00:06 Cashmere Color Smoothing Lip Blush Visual: 00:00–00:06 Close-up shot of a woman with long, wavy brown hair and blue eyes applying a burgundy lip product to her lips. She is wearing a light green button-up shirt and a beige headband. The background is blurred, but a desk and lamp are visible. The camera is stationary and selfie-style, focusing on her face and lip application. The lighting is soft and natural. # Funnel stage Consideration # Pain points The pain point is wanting to add color to your lips without looking unwell, but not wanting to wear a full lipstick. # Value propositions - Buildable color allows for customization - Creamy texture provides comfort and hydration # Benefits - Gives some color on your lips - You can make it just as faint or as vibrant as you want it to be - Soft - Creamy - Subtle color # Features - Smoothing Lip Blush - Cashmere Color - Buildable # Call to action Check it out, I'll put it down below. # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is demonstrating and reviewing the product. # Storyline - 00:00–00:06 00:00–00:06 The woman applies the lip blush to her lips. She explains that it's for people who want some color on their lips so they don't look unwell. This is from the woman's perspective, who is speaking directly to the camera in a casual, friendly tone. The moment is relatable and humorous, setting a lighthearted tone. - 00:06–00:11 00:06–00:11 The woman holds up the lip blush and shows the packaging. She says, "This is what you need. Look how pretty that color is." This is from the woman's perspective, who is speaking directly to the camera in a casual, friendly tone. The moment is enthusiastic and highlights the product's appeal. - 00:11–00:17 00:11–00:17 The woman states the product name and color. She says it's absolutely gorgeous and buildable. This is from the woman's perspective, who is speaking directly to the camera in a casual, friendly tone. The moment is informative and emphasizes the product's versatility. - 00:17–00:21 00:17–00:21 The woman explains that she likes a little bit of color and loves the color seen. This is from the woman's perspective, who is speaking directly to the camera in a casual, friendly tone. The moment is personal and reinforces the product's appeal. - 00:21–00:29 00:21–00:29 The woman applies more lip blush to her lips. She says it's a good neutral pink that can be built up for more color. This is from the woman's perspective, who is speaking directly to the camera in a casual, friendly tone. The moment is demonstrative and highlights the product's buildable nature. - 00:29–00:38 00:29–00:38 The woman describes the texture of the lip blush. She says it's soft, creamy, and gives a subtle color that can be built upon. This is from the woman's perspective, who is speaking directly to the camera in a casual, friendly tone. The moment is informative and emphasizes the product's benefits. - 00:38–00:40 00:38–00:40 The woman encourages viewers to check out the product and says she will put the link below. This is from the woman's perspective, who is speaking directly to the camera in a casual, friendly tone. The moment is a call to action and provides a direct next step for viewers.

# Ad summary This ad showcases the Versed Smoothing Lip Blush, highlighting its popularity and availability after being sold out twice. The ad uses a clean, minimalist aesthetic with a focus on the product's packaging and a simple message about its restock. # Brand positioning Versed is presented as a highly sought-after brand, evidenced by the fact that its Smoothing Lip Blush has sold out twice. This implies a strong consumer demand and a reputation for quality or trendiness. The brand's positioning is rooted in creating products that are popular and effective, leading to quick sell-outs and high customer anticipation for restocks. The brand seems to ignore the norm of constant availability, instead leveraging scarcity to build excitement and desire. The brand positioning is both functional, in that the product delivers a smoothing effect, and emotional, in that it taps into the desire to own something popular and in demand. # Product The product featured is the Versed Smoothing Lip Blush, presented in a cylindrical tube with a transparent body and a metallic gold cap. The packaging allows the viewer to see the color of the blush inside. The product is designed to smooth the lips while adding color. The ad highlights the product's popularity by mentioning it has sold out twice, suggesting it is a desirable and effective product. The ad addresses the purchase barrier of availability by announcing that the product is finally back in stock, encouraging immediate purchase to avoid missing out. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The production quality is high, suggesting a studio-shot image. The visual motif is a diagonal arrangement of multiple product tubes, creating a sense of abundance and visual interest. The image treatment includes soft lighting and a neutral color palette. The typography is clean and legible, integrated seamlessly into the design. The style contrasts with platform-native content, offering a polished and professional look that aims to capture attention in the feed. # Hooks Headline: You sold it out twice, it's finally back in stock # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the unavailability of a highly desired product. The ad directly addresses this by announcing, 'You sold it out twice, it's finally back in stock,' signaling that the product was previously unavailable due to high demand. # Value propositions - High demand product is now available # Benefits - Back in stock # Features - Smoothing lip blush # Call to action None used. # Social proof - The phrase 'You sold it out twice' serves as social proof, indicating that many other customers have purchased and enjoyed the product, leading to its repeated sell-out. # Point of view - Brand: The entire ad is presented from the brand's perspective, highlighting the product's popularity and availability. # Storyline - The ad opens by announcing, 'You sold it out twice, it's finally back in stock,' which immediately conveys the product's high demand and popularity. This is told from the brand's perspective, highlighting their product's success and creating a sense of urgency and excitement for potential buyers. - The ad then identifies the product as 'SMOOTHING LIP BLUSH,' providing a clear and concise description of what the product is. This is presented from the brand's perspective, informing the audience about the product's function and name. - The visual of multiple tubes of the product, along with a 'SELLING FAST' badge, reinforces the message of high demand and encourages viewers to purchase quickly. This is shown from the brand's perspective, emphasizing the product's popularity and creating a sense of FOMO.

# Ad summary A woman demonstrates the Versed lip and cheek balm, highlighting its natural look, ease of use, and affordable price. # Brand positioning Versed is presented as an accessible and affordable skincare and makeup brand that caters to the everyday consumer. The brand emphasizes simplicity and ease of use, offering multi-purpose products that fit seamlessly into a minimalist beauty routine. Versed positions itself as a brand that understands the needs of the average person, providing effective solutions without unnecessary complexity or high costs. The brand aligns with a lifestyle that values practicality and natural beauty, pushing against the norms of overly complicated or expensive beauty regimens. # Product The Versed Cashmere Color Smoothing Lip Blush is a multi-use balm designed for both lips and cheeks. It comes in a small, portable stick format with a twist-up applicator. The product is intended for those who prefer a natural makeup look and dislike heavy lip products. The balm provides a soft, red-burgundy tint, described as the "prettiest" color. It is easy to apply and blend, offering a natural flush of color to both the lips and cheeks. The ad addresses the purchase barrier of cost by highlighting that it is "so cheap." # Visual style The ad has a natural, unfiltered aesthetic, resembling user-generated content. The lighting is soft and natural, creating a casual and relatable atmosphere. The editing style is simple with static shots and minimal transitions. The production quality is clean but not overly polished, giving it a UGC feel. The pacing is moderate, with cuts timed to natural pauses in speech. # Hooks Spoken: Female 1: This is one of my favorite products in the world and I'm gonna show you why right now. Text overlay: how did I ever live without this Visual: 00:00–00:02 A woman with fair skin, light brown hair in pigtails, and a navy blue shirt stands in front of a white wall with framed art. She holds a small, cream-colored tube with gold accents and talks directly to the camera. The camera is stationary and selfie-style, focusing on her face and upper body. She has light makeup on and is wearing pearl earrings and a silver necklace. Her nails are painted a pale yellow. # Funnel stage Consideration # Pain points The ad addresses the frustration of heavy or unnatural-looking lip products, as well as the desire for a simple, multi-purpose makeup routine. "If you are a natural makeup girl or you don't like to have a lot on your lips, you have to get this." # Value propositions - Multi-use functionality: Can be used on both lips and cheeks, simplifying your makeup routine. - Affordable price: Highlighted as "so cheap," making it accessible to a wide range of consumers. - Natural look: Provides a subtle, natural color, perfect for those who prefer a minimalist makeup style. # Benefits - Provides a natural makeup look - Easy to apply and blend - Adds a natural flush of color to lips and cheeks # Features - Multi-use balm for lips and cheeks - Portable stick format with twist-up applicator - Soft red-burgundy tint # Call to action You need to go get it now. # Social proof - "This is one of my favorite products in the world" – Female 1 (Customer) - "I'm obsessed with it" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience and recommendation. # Storyline - 00:00–00:02 The creator introduces the product as one of her favorites and promises to explain why. - 00:03–00:06 She shows her bare lips as a before, then applies the product to her lips. - 00:07–00:11 She highlights the natural look of the product on her lips. - 00:08–00:12 She recommends the product to those who prefer a natural makeup look. - 00:12–00:16 She applies the product to her cheeks as blush, demonstrating its multi-use functionality. - 00:16–00:20 She emphasizes how well the product blends as blush and how much life it brings to her face. - 00:20–00:23 She shows the product packaging, identifying it as the Versed Cashmere Color Smoothing Lip Blush in the shade Reserve. - 00:23–00:27 She describes the color as a soft red-burgundy and demonstrates the color on her hand. - 00:27–00:30 She reiterates her obsession with the product and highlights its affordability. - 00:30–00:32 She urges viewers to purchase the product if they don't already have it.

# Ad summary This image ad for Versed promotes their Cashmere Color Smoothing Lip Blush. The ad highlights the product's popularity by stating it has sold out three times and emphasizes its affordability by featuring a price point of under $12. # Brand positioning Versed is presented as a brand that offers popular and accessible beauty products. The ad highlights the high demand for their products, suggesting they are trendy and desirable. By emphasizing the affordable price point, Versed positions itself as a brand that makes quality beauty accessible to a wide audience, pushing against the norm of expensive or exclusive beauty products. The brand aims to occupy a space in the consumer's mind as a go-to for effective and budget-friendly beauty solutions. # Product The featured product is Versed Cashmere Color Smoothing Lip Blush, a lip product designed to provide color and smoothing benefits. The product comes in stick format with a light pink tint visible at the top. The packaging is a combination of off-white and clear casing, allowing the product color to be seen. The ad highlights the product's popularity by stating it has sold out three times, suggesting high demand and effectiveness. The price point is emphasized as being under $12, making it an affordable option. The ad aims to convey that this lip blush is a must-try product due to its popularity, effectiveness, and affordability. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The production quality appears to be studio-shot with soft, diffused lighting. The image treatment includes background removal and color grading to create a cohesive and polished look. The typography is clean and legible, contributing to the overall modern aesthetic. The style aims to be scannable and attention-grabbing in-feed. # Hooks Headline: You sold it out three times # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of missing out on a popular product, as indicated by the statement "You sold it out three times." # Value propositions - Popular product (sold out three times) - Affordable (under $12) # Benefits - Cashmere Color # Features - Smoothing Lip Blush # Call to action None used. # Social proof - "You sold it out three times" # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product, its popularity, and its affordability. # Storyline - The ad opens by stating that the product has "sold out three times," which is intended to create a sense of urgency and popularity. This is told from the brand's perspective, highlighting the product's success and desirability. - The ad then showcases the product itself, a lip blush stick, to give the audience a visual of what is being promoted. This is from the brand's perspective, showing the product in its packaging and form. - Finally, the ad highlights the price point, stating it is "under $12," to emphasize affordability and value. This is from the brand's perspective, addressing a potential purchase barrier by showcasing the product's accessibility.

# Ad summary A woman demonstrates the Versed Smoothing Lip Blush, applying it to her lips and cheeks. She says it's the ultimate no-makeup makeup look. # Brand positioning Versed is presented as a brand that caters to the 'natural girl' aesthetic, offering makeup that enhances natural beauty rather than masking it. The brand aligns with values of simplicity and subtlety, promoting a lifestyle where less is more. It pushes against the norm of heavy, obvious makeup, instead focusing on a functional approach that delivers a natural, pretty look. The brand aims to occupy a space in the consumer's mind as a go-to for achieving a subtle, effortless glow. # Product The Versed Smoothing Lip Blush is a makeup product designed for those who prefer a natural look. It comes in a stick format with a light yellow tube and gold accents. The product is a subtle lip color that smooths out the lips and gives them a nice glow. It is for people with pale lips who want to add some color to their face without looking like they are wearing lipstick. The product can also be used as a blush, blending easily into the skin. It is presented as the ultimate solution for a 'no makeup' makeup look, addressing the pain point of lipstick looking weird on pale lips. # Visual style The ad has a UGC feel with a selfie-style camera and natural lighting. The editing style is simple with static shots and minimal transitions. The production quality is casual, supporting the intended tone of a relatable user sharing her experience. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: If you're a natural girl and you like natural makeup, then you need this product. Text overlay: 00:00–00:03 Visual: 00:00–00:02: A woman with light brown hair and fair skin is centered in the frame, holding a small, light yellow tube with gold accents. She is wearing a white collared shirt and pearl earrings. The background is a blurred bedroom with a door and light-colored walls. The camera is selfie-style, slightly shaky, and focuses on the product and her face. / 00:02–00:03: The woman applies the product to her lips. The camera is selfie-style, slightly shaky, and focuses on the product and her face. # Funnel stage Consideration # Pain points The ad addresses the frustration of lipstick looking weird on pale lips. The creator states, 'My lips are naturally pretty pale and every time I put lipstick on, it looks so weird on me because my lips are pale.' # Value propositions - The product is a lip blush that smooths and adds a natural glow, providing a subtle yet effective enhancement for a no-makeup makeup look. - The product can be used as blush, making it a versatile product. # Benefits - Smooths out your lips - Gives it like a nice glow - Makes it look like I actually have some color in my face # Features - Smoothing lip blush - Natural color # Call to action None used. # Social proof - "It's the most subtle difference, but it looks so good and really smooths out your lips and gives it like a nice glow" – Female 1 (Customer) - "But this just makes it look like I actually have some color in my face" – Female 1 (Customer) - "It is the ultimate no makeup makeup look. I am obsessed with it" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing and demonstrating the product. # Storyline - 00:00–00:03 The creator introduces the Versed Smoothing Lip Blush as a must-have for those who prefer natural makeup. - 00:03–00:11 She applies the lip blush to her lips, showing how natural and pretty the color is. The message is that the product provides a subtle difference that looks good. - 00:11–00:17 She explains that her lips are naturally pale, and lipstick often looks weird on her. This is from the customer's perspective, highlighting a common makeup frustration. - 00:17–00:20 She states that the lip blush makes it look like she actually has some color in her face. This is from the customer's perspective, showing the benefit of the product. - 00:20–00:24 She shares a pro tip to use it as blush, demonstrating how it blends in and looks good. This is from the customer's perspective, showing the product's versatility. - 00:24–00:28 She reiterates that it is the ultimate no-makeup makeup look and that she is obsessed with it. This is from the customer's perspective, reinforcing the product's appeal. - 00:28–00:30 She concludes by saying that Versed absolutely killed it with this product. This is from the customer's perspective, giving a final endorsement.

# Ad summary A woman demonstrates how she uses the Merit beauty stick on her lips and cheeks. She says it brings life to her face and is perfect for people who don't want to look like they're wearing makeup. # Brand positioning Merit is presented as a brand for people who want a natural, subtle look. The brand aligns with a minimalist lifestyle and promotes simplicity. It pushes against the norm of heavy makeup and aims to occupy a space in the consumer's mind as a go-to for effortless beauty. The brand positioning is functional, focusing on simplicity and ease of use. # Product The product featured is a Merit beauty stick, a multi-use product that can be used on the lips and cheeks. It is designed for people who want a subtle, natural look. The product is buildable, allowing users to customize the intensity of the color. It is presented as a solution for those whose lips are the same color as their skin, providing a way to bring out their natural beauty. The ad highlights the product's ability to instantly bring life to the face and blend seamlessly for a natural finish. # Visual style The ad has a natural, unfiltered aesthetic, resembling user-generated content. The lighting is natural, and the production quality is simple, contributing to an authentic feel. The editing style consists of static shots with minimal transitions. The pacing is moderate, with consistent shot durations throughout the video. # Hooks Spoken: 00:00–00:03 If you're a natural girl and you want just the most subtle lip, Text overlay: 00:00–00:35 immediately ordered (Reply to Cait Regan's comment) Visual: 00:00–00:02 A woman with long, light brown hair and fair skin is centered in the frame. She is wearing a light blue t-shirt with a graphic design. She is in a room with framed pictures on the wall behind her. She is applying a lip product to her lips. # Funnel stage Consideration # Pain points The ad addresses the pain point of having lips that are the same color as one's skin. The creator states, "My lips are literally the same color as my skin." # Value propositions - Perfect for my lips because my lips are literally the same color as my skin - Nice to have something that brings them out a little bit # Benefits - Brings life into my face - Blends in with my lips # Features - Buildable # Call to action None used. # Social proof - "immediately ordered" – Commenter (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is sharing her experience with the product. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a comment overlay that says "immediately ordered." The creator applies the product to her lips. - 00:02–00:05 00:02–00:05 The creator states that if you're a natural girl and want the most subtle lip, you need this product. She applies the product to her lips. - 00:05–00:07 00:05–00:07 The creator says that the product instantly brought life into her face. - 00:07–00:09 00:07–00:09 The creator states that you can build it up and make it a lot more pigmented, but she likes to do a small little swipe. - 00:10–00:13 00:10–00:13 The creator applies the product to her cheeks as blush and blends it in with her fingers. - 00:14–00:20 00:14–00:20 The creator states that it's the best thing ever and that she loves it so much. She says she's not a huge makeup person and doesn't want it to look like she's wearing makeup, but she likes to wear makeup. - 00:20–00:24 00:20–00:24 The creator states that this is perfect for her lips because her lips are literally the same color as her skin. - 00:24–00:27 00:24–00:27 The creator states that it's nice to have something that brings them out a little bit. - 00:27–00:33 00:27–00:33 The creator states that you can see it completely just brought life into her face. She says she loves this so much and uses it every single day. She says she's proving to the viewer right now how good it looks and that it's amazing. - 00:34–00:35 00:34–00:35 The creator states that this is the shade Reserve.

# Ad summary This ad promotes Versed's Multi-Serum Skin Tint SPF 40 as a replacement for foundation, highlighting its availability for $19.99 and indicating high demand with a 'Selling Fast' badge. # Brand positioning Versed is presented as a modern skincare brand offering a multi-functional product that simplifies beauty routines. The brand positions itself as a solution for those seeking to replace traditional foundation with a product that combines serum benefits, skin tint, and sun protection. The brand aligns with a minimalist lifestyle, focusing on efficiency and value, as highlighted by the affordable price point. Versed pushes against the norm of complex, multi-step routines by offering an all-in-one product. # Product The advertised product is Versed's Multi-Serum Skin Tint SPF 40, a skincare solution designed to replace foundation. It is a tinted serum with SPF 40, offering broad-spectrum sun protection. The product comes in a bottle with a pump dispenser. The ad emphasizes its multi-functional nature, combining the benefits of a serum, skin tint, and sunscreen into one product. The ad addresses the purchase barrier of high cost by offering the product for $19.99. The bottle contains 1 FL. OZ. / 30 ML of product. # Visual style The ad features a clean, minimalist aesthetic with a focus on the product. The production quality is high, with studio-style lighting and a neutral color palette. The image treatment includes background removal and soft lighting effects. The typography is simple and legible, contributing to the overall modern and functional feel. The style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: Replace Your Foundation # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the desire for a simpler, more efficient beauty routine by offering a multi-functional product that replaces traditional foundation. The ad copy "Replace Your Foundation" directly suggests that the viewer may be dissatisfied with their current foundation routine. # Value propositions - Replace Your Foundation For $19.99 # Benefits - Replace Your Foundation # Features - SPF 40 - Broad Spectrum # Call to action None used. # Social proof - SELLING FAST # Point of view - Brand: The brand is communicating the product's features, benefits, and price directly to the audience, aiming to persuade them to switch from traditional foundation to their multi-serum skin tint. - External source: The 'Selling Fast' badge acts as an external validation, suggesting high demand and popularity of the product among other consumers. # Storyline - The ad opens with a direct proposition from the brand, suggesting that viewers replace their foundation with Versed's product. This is intended to immediately capture the viewer's attention by offering a simple solution to a common makeup routine. - The brand highlights the product's price point of $19.99, aiming to make the product accessible and appealing to budget-conscious consumers. This is a direct attempt to lower the barrier to entry and encourage trial. - The ad includes a 'Selling Fast' badge, creating a sense of urgency and social proof. This is intended to motivate viewers to make a purchase quickly, fearing they might miss out on a popular product.

# Ad summary A woman demonstrates how to apply Versed Multi-Serum Skin Tint SPF 40 using one pump of the product and the brush that comes with it. She applies the product to her face using stippling motions and notes that the coverage is buildable. # Brand positioning Versed is presented as a brand that offers a multi-serum skin tint with SPF 40. The brand is positioned as a solution for those with mature skin, rosacea, and dryness, offering buildable coverage. The brand aligns with a functional approach, focusing on providing coverage and sun protection for everyday use. # Product The featured product is Versed Multi-Serum Skin Tint SPF 40, presented as a solution for mature skin with rosacea and dryness. It is a skin tint that provides SPF 40 protection. The product is applied using one pump and a face diffuser brush that comes with the product. The skin tint offers buildable coverage, allowing users to add more for increased coverage. The product is for those who need a little bit of coverage for the day and is available in shade 5N. # Visual style The ad has a UGC feel with a home setting and natural lighting. The editing style includes sped up clips to show the application process. The pacing is consistent with the sped up clips. # Hooks Spoken: [Applying product] Make it all in my 46-year-old skin. Text overlay: CAN 1 PUMP COVER THIS 46 YEAR OLD SKIN?! / Using Versed Multi-Serum Skin Tint SPF 40 + Face Diffuser Brush. / IN MY 46 Visual: 00:00–00:02: A close-up shot of a woman's face. She has blonde, wavy hair with two white clips on the side of her head. She is wearing gold hoop earrings and a black robe with a white animal print. She is applying product to her face with her fingers. Her skin is red and blotchy. The background is a blurred-out room with a white shelf. # Funnel stage Consideration # Pain points The ad addresses the frustration of having mature skin with rosacea and dryness that needs coverage. # Value propositions - One pump is all you need - Buildable coverage allows you to add more if you need more coverage # Benefits - Buildable coverage # Features - Multi-Serum Skin Tint - SPF 40 - Face Diffuser Brush # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer using and reviewing the product. # Storyline - 00:00–00:02 The video begins with a woman applying product to her face. - 00:02–00:11 She states that she has 46-year-old skin, rosacea, and dry skin. - 00:11–00:20 She says she will show what one single pump of the Versed Multi-Serum Skin Tint SPF 40 can do. - 00:20–00:26 She states that she will speed up the application process. - 00:26–00:29 She puts one pump of the product on her hand. - 00:29–00:36 She grabs the brush that comes with the product and coats the brush. - 00:36–00:42 She starts applying the product to the center of her face, where she needs the most coverage. - 00:42–00:46 She states that she is going to work out the product. - 00:46–00:51 She applies the product to the rest of her face. - 00:51–01:01 She applies the product to her forehead. - 01:01–01:06 She says that the coverage is buildable and that you can always add more if you need more coverage. - 01:06–01:11 She continues to work the product in using stippling motions. - 01:11–01:28 She says that you can sheer it out with swiping or buff it in with circles, but she finds that stippling gives her the best coverage, especially with her maturing skin. - 01:28–01:36 She states that one single pump of the skin tint is all she needs. - 01:37–01:44 She asks if she could use a little more, and answers that she could, but she won't because that's all she wants for the day. - 01:44–01:47 She says she just needs a little bit of coverage. - 01:48–01:53 She states that she is all covered up.

# Ad summary A woman demonstrates using a makeup product, showcasing how it gives her a filter-like finish in real life. # Brand positioning The ad does not explicitly mention the brand name but promotes makeup that can give a 'filter in real life.' The brand is positioning itself as a brand that delivers flawless looking skin. The brand is promoting its products as easy to use and deliver a filtered effect without actually using a filter. The brand aligns with the lifestyle of people who want to look their best but don't want to use filters. # Product The ad features a makeup product used with a brush. The specific type of makeup is not named. The product is for people looking to create a flawless look. The ad focuses on how the product can create a filtered look in real life. The product is applied to the face with a brush. The ad is telling the viewer that this product is worth trying if they want to achieve a perfect complexion. # Visual style The ad has a UGC feel. The production quality is clean but not overly polished. The editing is straightforward with static shots. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:01 [Singing] Lacy oh lacy, Text overlay: 00:00–00:32 A filter in real life Visual: 00:00–00:01: A medium close-up of a young woman with long, dark hair and light brown skin applying makeup with a brush. She wears a grey shirt and white wireless earbuds. The background is a plain white wall with a closed white door on the left. A framed mirror hangs on the wall behind her on the right. # Funnel stage Awareness # Pain points The ad implies the frustration of needing filters to achieve perfect looking skin. # Value propositions - Get the flawless look of a filter without actually using one. # Benefits - Achieve a filter-like effect in real life # Features - Makeup product # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – This is conveyed through the selfie-style and casual tone of the video. # Storyline - 00:00–00:02 A woman applies makeup to her face. - 00:02–00:12 She continues to apply makeup. - 00:12–00:32 She completes the application.

# Ad summary This ad for Versed features a collection of their makeup products, highlighting that they are back in stock and selling fast. # Brand positioning Versed is presented as a brand that offers a makeup collection. The ad emphasizes that the products are back in stock and selling fast, suggesting popularity and high demand. The brand aims to occupy a space in the consumer's mind as a provider of sought-after makeup items. The brand's positioning is functional, focusing on product availability and popularity. # Product The ad features Versed's makeup collection, including what appears to be tinted lip serums. The products are packaged in sleek, cylindrical tubes with a metallic gold finish on the bottom half and a cream color on the top half. The lip products have a visible tint of red. The ad highlights that the makeup collection is back in stock, addressing a potential purchase barrier of product unavailability. The products are presented as desirable and in high demand, as indicated by the 'Selling Fast' badge. # Visual style The ad has a clean and modern visual aesthetic with a focus on product presentation. The production quality appears to be highly polished, with studio-shot lighting and careful arrangement of the products. The use of clear plastic sheets creates a unique, distorted effect. The typography is simple and legible, and the color palette is neutral with pops of red from the lip product tints. The style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: Makeup Collection # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential frustration of customers who were unable to purchase the makeup collection previously due to it being out of stock. The phrase 'Back in Stock' signals that the products are now available, resolving this issue. # Value propositions - The makeup collection is back in stock, indicating high demand and desirability. # Benefits - Back in stock - Selling fast # Features - Tinted lip serum # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing their makeup collection and highlighting its availability and popularity. # Storyline - The ad opens with a display of Versed makeup products, specifically highlighting the tinted lip serums. The intention is to showcase the product range and draw the viewer's attention to the makeup collection. The brand is presenting this part of the story. - The ad emphasizes that the makeup collection is 'Back in Stock,' addressing a potential concern about product availability and creating a sense of urgency. The brand is communicating this message to encourage immediate purchase. - A 'Selling Fast' badge is included to create a sense of urgency and scarcity, implying that the products are in high demand and may soon be unavailable. The brand is using this tactic to prompt viewers to make a purchase quickly.

# Ad summary This ad announces that the Smoothing Lip Blush is back in stock after being sold out twice. # Brand positioning The brand is presented as highly desirable and in-demand, as evidenced by the product selling out twice. This implies a strong customer following and a reputation for quality or trendiness. The brand positions itself as a provider of popular, must-have beauty products, creating a sense of urgency and exclusivity around its offerings. The brand seems to be following the category norm of creating hype around product launches and restocks. # Product The product is a "Smoothing Lip Blush," which appears to be a lip color product in stick form. The product is encased in a gold tube with a rounded, colored top that indicates the shade. The ad highlights the product's popularity and limited availability, emphasizing that it has been sold out twice and is now back in stock. This creates a sense of urgency and desirability, suggesting that the product is worth trying or buying due to its high demand. # Visual style The ad has a clean and minimalist visual style with a focus on the product. The lighting is soft and diffused, creating a smooth and polished look. The color palette is neutral with gold and rose accents, giving the ad a luxurious feel. The overall style is modern and sophisticated, aligning with the beauty industry's aesthetic. # Hooks Headline: You sold it out twice, it's finally back in stock # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the frustration of wanting a product that is frequently out of stock, creating a sense of missing out. The ad addresses this by announcing, "You sold it out twice, it's finally back in stock,", signaling that the product is now available after being unavailable. # Value propositions - None used # Benefits - None used # Features - Smoothing Lip Blush # Call to action None used. # Social proof - None used # Point of view - Brand: The brand is communicating the product's availability and popularity in the top caption and circular badge. # Storyline - The ad opens by stating, "You sold it out twice, it's finally back in stock," which is intended to create excitement and a sense of urgency. The brand is communicating directly to the customer, highlighting the product's popularity and limited availability. - The ad then identifies the product as "SMOOTHING LIP BLUSH," providing the product name and category. The brand is informing the customer about the specific product being advertised. - A circular badge with the text "SELLING FAST" is included to reinforce the product's high demand and encourage quick purchase decisions. The brand is using a visual cue to emphasize the product's popularity and create a sense of FOMO.

# Ad summary This ad for Versed Multi-Serum Skin Tint highlights the product's popularity by noting that it has sold out three times and is now back in stock. The ad features a close-up shot of the product on a brush, emphasizing its texture and application. # Brand positioning Versed is presented as a highly sought-after brand, as indicated by the product selling out multiple times. This implies that Versed occupies a desirable space in the market, offering products that are in high demand. The brand's positioning is rooted in creating products that customers want and need, leading to repeat purchases and a sense of urgency to buy when items are restocked. The brand aligns with a lifestyle that values staying on top of trends and securing popular items before they sell out again. The brand positioning is both functional, in that the product is effective, and emotional, in that owning it provides a sense of satisfaction and exclusivity. # Product The featured product is Versed Multi-Serum Skin Tint, a makeup product designed to even out skin tone. The ad highlights that it has sold out three times, indicating its popularity and effectiveness. The product is shown on a brush, ready for application, suggesting ease of use and a smooth finish. The primary selling point is its high demand and limited availability, creating a sense of urgency to purchase while it is back in stock. The ad addresses the purchase barrier of potential unavailability by assuring customers that the product is currently in stock, encouraging immediate action. # Visual style The ad features a highly polished, studio-shot image with a focus on product texture and application. The visual motif is a close-up shot that emphasizes the product's consistency and color. The image treatment includes soft lighting and a neutral color palette, creating a clean and modern aesthetic. The typography is clean and legible, integrated seamlessly into the image. The style is designed to be scannable and eye-catching in-feed, with a focus on showcasing the product's quality and desirability. # Hooks Headline: You sold it out 3 times, it's finally back in stock # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the product's unavailability due to high demand. The ad addresses this by announcing, "You sold it out 3 times, it's finally back in stock," signaling that customers have been unable to purchase the product previously. # Value propositions - High demand: You sold it out 3 times - Limited availability: It's finally back in stock # Benefits - Back in stock # Features - MULTI-SERUM SKIN TINT # Call to action None used. # Point of view - Brand: The brand is communicating the product's popularity and availability in the top caption. - External source: The "Selling Fast" badge is an external validation of the product's high demand. # Storyline - The ad opens by stating that the Versed product has sold out three times and is now back in stock. This is told from the brand's perspective, creating a sense of urgency and highlighting the product's popularity. - The ad then shows a close-up of the Multi-Serum Skin Tint on a brush. This is from the brand's perspective, showcasing the product's texture and application, emphasizing its desirability. - A badge that says "Selling Fast" is shown. This is from an external source, reinforcing the product's popularity and encouraging viewers to purchase quickly before it sells out again.

# Ad summary This ad for Versed Multi-Serum Skin Tint SPF 40 highlights the product's popularity by noting that it has sold out three times and is now back in stock. The ad features multiple bottles of the product in different shades. # Brand positioning Versed is presented as a brand that offers skin solutions, specifically with its Multi-Serum Skin Tint SPF 40. The brand positions itself as a provider of products that are in high demand, as indicated by the claim that the product has sold out multiple times. This implies that Versed is a popular and trusted brand, suggesting that customers should care because its products are effective and desirable. # Product The featured product is Versed Multi-Serum Skin Tint SPF 40, a skin solution that combines the benefits of a serum and a skin tint with SPF 40 broad spectrum sunscreen. The product is available in multiple shades, as shown by the different colored bottles. The ad highlights the product's popularity by stating that it has sold out three times, suggesting high demand and effectiveness. This addresses a potential purchase barrier by implying that the product is worth trying due to its proven success and desirability. # Visual style The ad features a clean and minimalist visual style with a focus on product display. The production quality appears to be studio-shot with soft, diffused lighting. The image treatment includes background removal and subtle color grading to enhance the product's appearance. The typography is clean and legible, integrated seamlessly into the overall design. The style is platform-native, resembling typical in-feed ads with a focus on scannability and stop power. # Hooks Headline: You sold it out 3 times, it's finally back in stock # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of wanting a popular product that is currently unavailable, as signaled by the phrase "You sold it out 3 times." # Value propositions - Multi-Serum Skin Tint SPF 40: Combines skincare and makeup in one product, offering convenience and time-saving benefits. - Broad Spectrum Sunscreen SPF 40: Provides sun protection, which is essential for maintaining healthy skin. # Benefits - Implied: Combines serum and skin tint benefits - Implied: Provides sun protection # Features - MULTI-SERUM SKIN TINT SPF 40 - BROAD SPECTRUM SUNSCREEN SPF 40 # Call to action None used. # Point of view - Brand: The brand's POV is present in the product display and the statement of the product being back in stock, emphasizing the brand's offerings and popularity. - External source: The "SELLING FAST" badge is an external source POV, creating a sense of urgency and scarcity. # Storyline - The ad opens by stating, "You sold it out 3 times, it's finally back in stock," which is intended to create a sense of urgency and excitement around the product's reavailability. This is told from the brand's perspective, highlighting the product's popularity and creating FOMO. - The ad then identifies the product as "MULTI-SERUM SKIN TINT," informing the viewer of the product type. This is presented from the brand's perspective, clarifying what the product is and setting the stage for its features and benefits. - A "SELLING FAST" badge is included to reinforce the product's high demand and encourage immediate purchase. This is presented from an external source perspective, creating a sense of urgency and scarcity. - The ad showcases multiple bottles of the product, emphasizing the brand name "VERSED" and product details such as "SKIN SOLUTION," "MULTI-SERUM SKIN TINT SPF 40," and "BROAD SPECTRUM SUNSCREEN SPF 40." This is from the brand's perspective, highlighting the product's key features and benefits.

# Ad summary This ad showcases Versed's Daily Recovery Rich Barrier Cream, emphasizing its lightweight texture and key ingredients like Multi-Lipid Complex and Glycerin. The ad aims to highlight the product's unique qualities and appeal to consumers seeking effective skincare solutions. # Brand positioning Versed is presented as a modern and accessible skincare brand focused on effective daily recovery. The brand positions itself as a provider of high-quality skincare solutions, emphasizing simplicity and efficacy. It aligns with a minimalist lifestyle, focusing on essential ingredients and straightforward product benefits. Versed aims to stand out by offering a 'rich' cream that is also lightweight, challenging the norm that rich creams are heavy or greasy. The brand's positioning is both functional, highlighting the product's ingredients and texture, and emotional, promising a pleasant user experience. # Product The featured product is Versed Daily Recovery Rich Barrier Cream, designed for daily use to support skin recovery. It is formulated with Multi-Lipid Complex and Glycerin. The cream is presented as a lightweight yet rich moisturizer, addressing the common concern that rich creams can feel heavy on the skin. The ad emphasizes the product's unique selling point: a rich cream that is surprisingly lightweight and easy to use. The product aims to provide effective hydration and barrier support without the typical drawbacks of heavy creams, making it appealing to those seeking a comfortable and effective skincare solution. # Visual style The ad features a clean and minimalist visual style with a focus on the product. The lighting is soft and diffused, creating a gentle and inviting atmosphere. The color palette is muted, with light green and gray tones dominating the scene. The overall aesthetic is modern and understated, emphasizing the product's simplicity and elegance. # Hooks Headline: The lightest rich cream you've ever used. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of rich creams often feeling heavy or greasy on the skin. The phrase 'The lightest rich cream you've ever used' directly counters this common frustration. # Value propositions - The lightest rich cream you've ever used. # Benefits - Lightweight texture - Rich cream # Features - Multi-Lipid Complex - Glycerin # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the product and its benefits from the brand's perspective, aiming to inform and persuade the viewer. # Storyline - The ad opens with a visual of the Versed Daily Recovery Rich Barrier Cream, highlighting its packaging and newness with a 'NEW' badge. This is intended to grab attention and introduce the product to the audience from the brand's perspective. - The ad then focuses on the product's key benefit, describing it as 'The lightest rich cream you've ever used.' This statement aims to pique the viewer's interest by challenging their expectations of rich creams, from the brand's perspective.

# Ad summary This ad for Versed features a grid of close-up shots of lips with different shades of lip products applied. The ad highlights the hydrating and comfortable color provided by Versed lip products. # Brand positioning Versed is presented as a brand that offers ultra-hydrating and comfortable lip color. The brand positions itself as a provider of lip products that not only enhance the appearance of the lips but also provide hydration and comfort. The brand aims to occupy a space in the consumer's mind as a go-to for lip products that prioritize both beauty and lip care. The brand aligns with values of simplicity and effectiveness, focusing on delivering essential benefits without unnecessary complexity. Versed seems to ignore the category norm of focusing solely on color and finish, instead emphasizing the hydrating and comfortable aspects of its lip products. The brand positioning is both functional (hydration, comfort) and emotional (feeling good about your lips). # Product The featured product is a range of lip colors designed to provide ultra-hydration and comfortable wear. The product is for anyone looking to enhance their lips with color while also keeping them moisturized and comfortable. The ad highlights the hydrating and comfortable color provided by the lip products. The USPs are the ultra-hydrating formula and the comfortable feel on the lips. The ad showcases the lip colors on different skin tones, implying versatility and suitability for a wide range of users. The ad addresses the purchase barrier of lip products that can be drying or uncomfortable by emphasizing the hydrating and comfortable aspects of the Versed lip colors. The ad tells the viewer that these lip products are worth trying or buying because they offer a combination of color, hydration, and comfort, making them a practical and enjoyable choice for everyday wear. # Visual style The ad has a clean and minimalist visual style. The focus is on the close-up shots of the lips and the different shades of lip products. The lighting is soft and natural, and the overall tone is bright and airy. The grid layout is simple and effective, allowing the viewer to easily see the range of colors and the effect of the lip products. # Hooks Headline: Your new lip favorites for ultra-hydrating, comfortable color. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of lip products that can be drying or uncomfortable. The ad emphasizes the hydrating and comfortable aspects of the Versed lip colors. # Value propositions - Ultra-hydrating formula for comfortable wear - Comfortable color for everyday wear # Benefits - Hydrated lips - Comfortable wear - Enhanced appearance # Features - ultra-hydrating - comfortable color # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting its lip products and highlighting their key benefits of hydration and comfortable color. # Storyline - The ad opens with a grid of close-up shots of lips with different shades of lip products applied. This is intended to showcase the range of colors and the effect of the lip products on different skin tones, from the brand's perspective. - The brand name "VERSED" is displayed prominently, followed by the text "Your new lip favorites for ultra-hydrating, comfortable color." This is intended to introduce the brand and highlight the key benefits of the lip products, from the brand's perspective.