How SALT & STONE Advertises on Meta

# Ad summary This ad features a woman promoting Salt & Stone Saffron & Cedar perfume. She shares that she has been stopped twice already that day by people asking what she is wearing. She describes the scent as fresh and warm, and that it lasts all day without being overpowering. She also notes that the perfume contains red algae and glycerin, which helps to keep her skin hydrated. # Brand positioning Salt & Stone is presented as a brand that offers fragrances that are not only appealing in scent but also beneficial for the skin. The brand aims to occupy a space in the consumer's mind as a provider of unique, skin-friendly scents. The brand aligns with values of freshness, warmth, and skin hydration. It pushes against the norm of traditional perfumes that focus solely on scent, ignoring the potential for skincare benefits. The brand positioning is both functional (hydration) and emotional (feeling good about one's scent and skin). # Product The featured product is Salt & Stone Saffron & Cedar perfume. It is described as a fresh and warm scent that lasts all day without being overpowering. A unique selling point is that it contains red algae and glycerin, which helps to keep the skin hydrated. The perfume is for anyone who wants a long-lasting, pleasant scent that also benefits dry skin. The ad addresses the purchase barrier of perfumes potentially drying out the skin by highlighting its hydrating properties. The ad tells the viewer that this product is worth trying because it offers both a great scent and skincare benefits. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style includes quick cuts to maintain a fast pace. The production quality is high-end, supporting the intended tone of sophistication and trustworthiness. The pacing is consistent throughout the ad. # Hooks Spoken: I sprayed this on this morning, and I've already been stopped twice. Text overlay: I sprayed this on this morning, and I've already / been stopped twice. Visual: 00:00–00:03 The shot is a close-up of a woman in a bathroom. She is holding a bottle of Salt & Stone perfume. The background includes a closet with folded towels and a shower. The woman is wearing a white top and gold jewelry. The camera is stationary and selfie-style. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is dry skin, which the product addresses by providing hydration. # Value propositions - Hydrating perfume: Combines fragrance with skincare benefits - Long-lasting scent: Provides a pleasant scent that lasts all day # Benefits - Lasts all day without being overpowering - Keeps skin hydrated # Features - Fresh and warm scent - Contains red algae and glycerin # Call to action Try this for yourself # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:02 00:00–00:02 The woman begins by stating that she sprayed the perfume on that morning and has already been stopped twice. This is intended to grab the viewer's attention by suggesting the perfume is highly desirable and noticeable. The story is told from the woman's perspective, with a tone of excitement and surprise. - 00:02–00:07 00:02–00:07 She elaborates on the two instances where she was stopped, once on the subway and once while grabbing coffee, by girls asking what she was wearing. This reinforces the perfume's appeal and creates a sense of social validation. The story continues from her perspective, with a tone of friendly enthusiasm. - 00:07–00:11 00:07–00:11 She describes the scent as fresh and warm, and that it lasts all day without being overpowering. This provides key product details and addresses potential concerns about the scent being too strong. The story is still from her perspective, with a tone of informative enthusiasm. - 00:11–00:18 00:11–00:18 She highlights that the perfume contains red algae and glycerin, which helps to keep her skin hydrated. This introduces a unique benefit and addresses the pain point of dry skin. The story continues from her perspective, with a tone of surprise and excitement. - 00:18–00:23 00:18–00:23 She emphasizes that it's a fragrance that actually does something for dry skin, expressing her approval with "Yes, please." This reinforces the unique benefit and creates a sense of desire. The story is still from her perspective, with a tone of enthusiastic endorsement. - 00:23–00:27 00:23–00:27 She encourages viewers to try it for themselves but warns them not to blame her when they get addicted. This serves as a call to action and adds a playful, cautionary tone. The story concludes from her perspective, with a tone of playful warning.

# Ad summary A woman shares her experience with Salt & Stone body wash, highlighting its scent and chic packaging. # Brand positioning Salt & Stone is presented as a brand that offers luxurious and aesthetically pleasing body care products. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, beautifully packaged items that enhance the shower experience. The brand aligns with values of sophistication and self-care, promoting a lifestyle where even everyday routines are elevated. The brand pushes against the norm of basic, utilitarian body care products by emphasizing the sensory experience and visual appeal. The brand positioning is both functional (providing a great scent) and emotional (making the user feel luxurious and pampered). # Product The featured product is Salt & Stone Santal & Vetiver Body Wash. It is a body wash with a unique and captivating scent that leaves a lasting impression. The product is for anyone who appreciates a luxurious shower experience and wants to smell amazing throughout the day. The body wash has a scent that is so incredible that it can be worn on its own, but it can also be layered with other fragrances. The USP is its unique scent and chic packaging. The use occasion is during a shower. The ad addresses the purchase barrier of skepticism by having the woman share her personal experience and vouch for the product's quality. # Visual style The ad has a polished UGC feel, with a clean and well-lit setting. The editing style is simple, with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is natural, with the cuts timed to the voiceover. # Hooks Spoken: 00:00–00:03 The Santal one is the one that stopped me in my tracks. Text overlay: 00:00–00:01 The Santal one / 00:01–00:03 that stopped me in my tracks. Visual: 00:00–00:02 A woman with fair skin, light brown hair pulled back, and red nails is centered in the frame from the chest up. She is wearing a blue and white striped button-down shirt and several gold necklaces. She is holding a large, frosted bottle of Salt & Stone body wash in her left hand and gesturing with her right hand. The background is a blurred bedroom setting with a white headboard and a plant in the corner. The camera is stationary and selfie-style. / 00:02–00:03 The woman continues speaking, holding the bottle of body wash. The background remains the same. The camera is stationary and selfie-style. # Funnel stage Consideration # Pain points The ad implies that some body washes have unremarkable scents and unattractive packaging. The woman's surprise at the Salt & Stone body wash's scent suggests that she was not expecting such a pleasant experience from a body wash. # Value propositions - The body wash has a scent that is so incredible that it can be worn on its own, but it can also be layered with other fragrances. - The chic bottle enhances the shower experience. # Benefits - Smells incredible on its own - If you want to build upon it, you will be that person that when people walk by you, they will say, wow, she smells, she smells so good. - Looks great just sitting on a shelf in a shower. # Features - Santal & Vetiver scent - Chic bottle # Call to action Just try it # Social proof - "I actually first learned about it when I stayed over a friend's house, and I went to use the bathroom after she showered, and I was just like, what is that?" – Female 1 (Customer) - "And I really, I cannot get enough of it. If you haven't tried it, please take my word for it. Just try it." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:03 00:00–00:03 The woman introduces the Salt & Stone Santal body wash, stating that it stopped her in her tracks. This is intended to grab the viewer's attention by highlighting the product's impact. The story is being told from the perspective of a customer who was impressed by the product. - 00:03–00:10 00:03–00:10 She shares her first experience with the product, explaining that she first learned about it when she stayed over at a friend's house and used the bathroom after her friend showered. She was so impressed by the scent that she had to ask what it was. This is intended to build curiosity and intrigue around the product. The story is being told from the perspective of a customer who was impressed by the product. - 00:10–00:13 00:10–00:13 She reveals that it was Santal from Salt & Stone. This is intended to reveal the product being discussed. The story is being told from the perspective of a customer who was impressed by the product. - 00:13–00:26 00:13–00:26 She emphasizes that it smells incredible on its own, so you can leave it just like that when you get out of the shower. She continues by saying that if you want to build upon it, you will be that person that when people walk by you, they will say, wow, she smells, she smells so good. This is intended to highlight the product's benefits and create a desire for the viewer to experience the same. The story is being told from the perspective of a customer who was impressed by the product. - 00:26–00:34 00:26–00:34 She says that she really cannot get enough of it and that if you haven't tried it, please take her word for it and just try it. This is intended to encourage the viewer to try the product. The story is being told from the perspective of a customer who was impressed by the product. - 00:34–00:40 00:34–00:40 She highlights how chic the bottle is and that it just looks great sitting on a shelf in a shower. This is intended to emphasize the product's aesthetic appeal. The story is being told from the perspective of a customer who was impressed by the product.

# Ad summary This ad features a customer testimonial for Salt & Stone's Saffron & Cedar fragrance. The ad uses a simple visual of the product against a sunset backdrop, paired with a quote from a customer named Amanda who loves the scent so much that she has changed her signature scent of 10+ years. # Brand positioning Salt & Stone is presented as a brand that creates fragrances that are so captivating, they can become a signature scent for over a decade. The brand is positioned as creating scents that customers can love for a long time. The brand is presented as a high-quality fragrance brand that creates scents that customers can love for a long time. # Product The product featured is Salt & Stone's Saffron & Cedar fragrance. It is presented in a clear glass bottle with a black cap. The fragrance is so good that it has caused a customer to change their signature scent of 10+ years. The ad emphasizes the long-lasting appeal and high quality of the fragrance, suggesting it is worth trying for those seeking a new signature scent. # Visual style The ad has a natural and calming visual style. The sunset backdrop creates a warm and inviting atmosphere. The focus is on the product and the customer testimonial, with a clean and minimalist design. # Hooks Headline: "I'm actually mad about how much I love this product. Saffron & Cedar is so good that I've changed my signature scent of 10+ years. I want to smell like this until the day I die." # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The Saffron & Cedar fragrance is so good that it can become a signature scent for over a decade. # Benefits - Changed my signature scent of 10+ years - I want to smell like this until the day I die. # Features - Saffron & Cedar # Call to action None used. # Social proof - "I'm actually mad about how much I love this product. Saffron & Cedar is so good that I've changed my signature scent of 10+ years. I want to smell like this until the day I die." – Amanda # Point of view - Customer: The testimonial from Amanda shares her personal experience and love for the product, highlighting its impact on her signature scent. - Brand: The visual of the product against a sunset backdrop is presented from the brand's perspective, showcasing the product in an aspirational and visually appealing manner. # Storyline - The ad opens with a visual of the Salt & Stone Saffron & Cedar fragrance bottle held against a sunset backdrop. This is intended to create a visually appealing and calming atmosphere, setting the stage for the testimonial that follows. The brand is presenting the product in an aspirational setting. - The ad then transitions to a customer testimonial from a person named Amanda, who expresses her love for the product. This is intended to build trust and credibility by showing that others have had positive experiences with the fragrance. The customer is sharing their personal experience with the product. - Amanda states that she is "mad about how much I love this product" and that "Saffron & Cedar is so good that I've changed my signature scent of 10+ years. I want to smell like this until the day I die." This is intended to convey the exceptional quality and long-lasting appeal of the fragrance. The customer is emphasizing the product's impact on their personal life.

# Ad summary A creator shares their favorite Salt & Stone products. # Brand positioning Salt & Stone is presented as a luxurious brand, providing clean and effective personal care products with a focus on natural ingredients and sustainability. The brand positions itself within the premium market, offering customers products that not only smell good, but are also high-quality. The brand focuses on elevated self-care and wellness rituals. # Product The ad features Salt & Stone products, including a body wash, body mist, and deodorant, all within the Santal & Vetiver scent profile. The body wash is presented as a high-quality cleanser, while the body mist is highlighted for its instantly pleasing scent. The deodorant is presented as an unexpected luxurious product. All Salt & Stone products are made from natural ingredients. # Visual style The ad has a UGC feel and is filmed in a bathroom with natural lighting. It features quick cuts and smooth transitions. The overall tone is casual and friendly. # Hooks Spoken: 00:00–00:03 I'm afraid of smelling bad, so here's how I smell perfect. Text overlay: 00:00–00:03 I'm afraid of smelling bad, so here's how I smell perfect / 00:01–00:03 silent review edition Visual: 00:00–00:01 A young woman stands in a brightly lit bathroom in front of a marble countertop and backsplash. She has her hair pulled back and is wearing a gray long-sleeved shirt and jeans. She holds a Salt & Stone body wash in one hand and a Salt & Stone body mist in the other. The camera is still. / 00:01–00:02 The woman puts the products down on the counter, and a bottle of Salt & Stone deodorant is visible. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The fear of smelling bad. # Value propositions - Smelling perfect using Salt & Stone products. # Benefits - smelling perfect - top tier # Features - body wash - body mist - deodorant # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a creator using the product. # Storyline - 00:00–00:02 00:00–00:02 A creator displays Salt & Stone products in their bathroom. - 00:02–00:04 00:02–00:04 The creator holds the products close to the camera, giving a thumbs up to imply she approves. - 00:04–00:07 00:04–00:07 The creator shows the Salt & Stone body wash and gives a thumbs up to imply it smells good. - 00:07–00:13 00:07–00:13 The creator holds up the Salt & Stone deodorant to the camera, and poses a question about the fact that deodorant can be luxurious. She mimes shock and excitement and ultimately approves with a thumbs up. - 00:14–00:20 00:14–00:20 The creator squeezes the body wash bottle and mimes the act of smelling it and tasting it. She smiles, approves, and again gives a thumbs up. - 00:21–00:28 00:21–00:28 The creator sprays the body mist into the air and expresses that she likes it. - 00:29–00:31 00:29–00:31 The creator presents all three Salt & Stone products and states that the lineup is top tier.

# Ad summary The ad promotes Salt & Stone body wash as an alternative to using perfume, stating that women who smell expensive are lathering in the product rather than dousing themselves in expensive perfume. The ad showcases the product in a bathroom setting, emphasizing its potential to create a luxurious and fragrant shower experience. # Brand positioning Salt & Stone is presented as a luxury brand offering an alternative approach to achieving a high-end fragrance experience without relying on traditional perfumes. The brand aligns with values of subtle sophistication and elevated self-care rituals. By positioning their body wash as the secret to smelling expensive, Salt & Stone subtly pushes against the norm of heavy perfume use, instead promoting a more understated and integrated approach to personal fragrance. The brand positioning is primarily emotional, promising to make users feel luxurious and refined through their daily shower routine. Salt & Stone aims to occupy a space in the consumer's mind as a brand that offers an attainable luxury experience with elevated body care. # Product The featured product is Salt & Stone Body Wash, a scented body cleanser designed for use in the shower or bath. It is available in scents such as Saffron & Cedar and Santal & Vetiver. The body wash is presented as an alternative to perfume, with the ad suggesting that it helps users "smell expensive." The product comes in a large, minimalist bottle with a pump dispenser. Its unique selling proposition (USP) is that it provides a luxurious, long-lasting fragrance experience through a daily body care routine, rather than through traditional perfume application. The product is for women who want to smell refined and luxurious without using heavy perfumes. The ad addresses the purchase barrier of expensive perfumes by offering a more accessible and subtle alternative. # Visual style The ad has a polished, minimalist aesthetic with a focus on creating a luxurious and spa-like atmosphere. The editing style features quick cuts, transitioning between product shots and application scenes to maintain a dynamic pace. The production quality appears to be a hybrid of UGC and commercial, lending authenticity while maintaining a refined look. The pacing is fairly consistent, with cuts timed to emphasize key moments. The visuals are timed to the instrumental music bed in the background. # Hooks Text overlay: 00:00–00:14: PSA: the women that smell expensive aren’t dousing themselves in expensive perfume. They’re lathering in this. Visual: 00:00–00:02: The camera shows a close-up of light-skinned hands with manicured nails dispensing an amber-colored liquid from a Salt & Stone bottle with a black pump onto a white loofah. The background features white tiled walls, and a soft light glows from the right side of the frame. The bottle label reads "SALT & STONE, BODY WASH | GEL DOUCHE." The focus is on the dispensing of the body wash, emphasizing its texture and color. # Funnel stage Top of funnel (Awareness) # Pain points The primary pain point is the need to smell luxurious and refined, but not wanting to douse oneself in expensive perfume. # Value propositions - Subtle yet impactful scent - An accessible luxury - Elevated self-care routine # Benefits - Helps users smell expensive without using perfume. # Features - Body Wash - Gel Douche # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad showcases a customer's routine and experience with the product through visual demonstrations and implied personal use. # Storyline - 00:00–00:03 The ad begins with a close-up of hands dispensing Salt & Stone body wash onto a loofah in a bathroom setting. - 00:03–00:06 The focus is on the product's application, suggesting a luxurious shower experience. The scene implies a practical demonstration of how the product is used in a regular shower routine. - 00:06–00:07 The ad shifts to showcasing the bottle of Salt & Stone body wash, highlighting the branding and bottle design. - 00:07–00:10 The user's perspective is highlighted, emphasizing how the product fits into an elevated self-care routine. The scene suggests a practical application of the product. - 00:10–00:14 The ad concludes by setting a luxurious and relaxed atmosphere with candles on a bathroom sink next to a bottle of body wash.

# Ad summary This ad showcases Salt & Stone body wash. It highlights the product's luxurious scent and skin benefits, such as balancing the skin's microbiome, restoring the skin barrier, protecting against skin aging, and leaving skin hydrated and silky smooth. The ad aims to elevate the daily shower ritual into a 5-star experience. # Brand positioning Salt & Stone is presented as a luxury brand focused on elevating everyday self-care routines. The brand emphasizes high-quality ingredients and a sensory experience, positioning itself as a premium option in the body care market. The brand aligns with values of self-care, indulgence, and a sophisticated lifestyle. It pushes against the norms of basic, functional body washes by focusing on scent, skin health, and overall experience. The brand positioning is both functional (skin benefits) and emotional (luxury, sensory pleasure). # Product Salt & Stone body wash is a luxury scented body wash designed to balance the skin's microbiome for better sweat defense. It contains hyaluronic acid and niacinamide to restore the skin barrier, and antioxidants to protect against skin aging. The body wash leaves skin hydrated and silky smooth. It is presented as a way to elevate your daily ritual into a 5-star experience. The product comes in a clear bottle with a pump and is available in scents like Santal & Vetiver and Bergamot & Hinoki. # Visual style The ad has a clean and polished aesthetic with a UGC feel. The editing style includes quick cuts and static shots, creating a dynamic yet informative presentation. The production quality is high, with good lighting and clear visuals. The pacing is consistent, with cuts timed to the background music. The overall visual style supports the intended tone of luxury and self-care. # Hooks Text overlay: 00:00–00:02: Why I always smell amazing Visual: 00:00–00:01: A hand with long, manicured nails holds a clear bottle of Salt & Stone body wash under running water in a shower. The bottle is partially filled with a yellow liquid. The background is a white tiled shower wall. The camera is handheld and slightly shaky, creating a sense of immediacy. # Funnel stage Consideration # Pain points The ad implies that the pain point is using ordinary body washes that do not provide additional skin benefits or a luxurious experience. The ad addresses the frustration of basic body washes by offering a product that elevates the daily shower into a spa-like ritual. # Value propositions - Elevate your daily ritual into a 5-star experience # Benefits - Balance skin's microbiome for better sweat defense - Restores skin barrier - Protects against skin aging - Leaves skin hydrated & silky smooth # Features - Luxury scented body wash - Hyaluronic acid & niacinamide - Antioxidants # Call to action None used. # Social proof - None used. # Point of view - Customer 70% – The ad primarily shows the product in use and being handled by a customer, creating a sense of relatability and authenticity. - Brand 30% – The brand's perspective is conveyed through text overlays that highlight product features and benefits, as well as the overall aspirational tone. # Storyline - 00:00–00:01 00:00–00:01: The ad opens with a hand holding a bottle of Salt & Stone body wash under running water in a shower. The message is to introduce the product in its natural environment, emphasizing its use in a daily routine. The perspective is from someone who uses the product, creating a sense of authenticity and relatability. The tone is casual and inviting. - 00:01–00:04 00:01–00:04: The video transitions to a close-up of the Salt & Stone body wash bottle, followed by a hand dispensing the product. The message is to highlight the product's texture and consistency, reinforcing its luxurious quality. The perspective is from a user demonstrating the product, adding a practical element to the ad. The tone is informative and appealing. - 00:04–00:07 00:04–00:07: The scene shifts to a person using the body wash in the shower, lathering it on their skin. The message is to showcase the product in action, emphasizing its benefits for skin health. The perspective is from someone experiencing the product, creating a sense of personal endorsement. The tone is refreshing and invigorating. - 00:07–00:10 00:07–00:10: The video shows a person holding the bottle of body wash wrapped in a towel, followed by a close-up of the product with the body wash dripping down the side of the bottle. The message is to highlight the ingredients and their benefits, such as hyaluronic acid, niacinamide, and antioxidants. The perspective is from the brand, emphasizing the scientific aspects of the product. The tone is informative and sophisticated. - 00:11–00:13 00:11–00:13: The scene transitions back to the shower, where a person is shown using the body wash on their leg. The message is to demonstrate the product's hydrating and smoothing effects on the skin. The perspective is from someone experiencing the product, reinforcing its benefits. The tone is sensual and pampering. - 00:13–00:16 00:13–00:16: The video concludes with a hand holding the bottle of Salt & Stone body wash against a clear blue sky. The message is to elevate the product beyond a simple body wash, positioning it as a luxurious experience. The perspective is from the brand, emphasizing the aspirational aspects of the product. The tone is uplifting and optimistic.

# Ad summary This ad promotes Salt & Stone's body mists, using a UGC-style video where the creator walks around asking people what fragrance they are wearing. When they say it's Salt & Stone, she expresses excitement and explains that she owes them a wedding invitation because the body mists work better than Hinge. # Brand positioning Salt & Stone is presented as a brand that offers unisex body mists that are effective in attracting attention and compliments, even more so than dating apps like Hinge. The brand aligns with a lifestyle that values smelling good and making a positive impression. The brand pushes against the norm of expensive fragrances by offering affordable options under $50. The brand positioning is both functional (providing a pleasant scent) and emotional (boosting confidence and attracting attention). # Product The featured product is Salt & Stone's body mist, specifically the Santal scent. It is described as a unisex fragrance that is not too overpowering and suitable for everyday wear. The body mist is positioned as an affordable option, priced under $50. The ad highlights that people notice and compliment the scent, suggesting it enhances attractiveness. The product is for anyone who wants to smell good and make a positive impression without using an overpowering or expensive fragrance. # Visual style The ad has a UGC feel with a handheld camera and natural lighting. The editing style is quick cuts, maintaining a consistent pace. The production quality is a hybrid of casual and polished, supporting the intended tone of authenticity and relatability. # Hooks Spoken: 00:05–00:08 They're unisex actually, you should check them out. Text overlay: To the girl who said Salt & Stone's Body Mists work better than Hinge... I owe you a wedding invitation. / They're unisex actually, / you should check them out. Visual: 00:00–00:02 The camera is at foot level, showing the creator's feet walking into a building. The floor is tiled in light brown and beige. Text overlay is present at the top of the screen. / 00:02–00:08 The camera is at foot level, showing the creator's feet walking on a light brown wood floor. Text overlay is present at the top of the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that finding a fragrance that is both effective and affordable can be a challenge. The text overlay, "To the girl who said Salt & Stone's Body Mists work better than Hinge... I owe you a wedding invitation," suggests that the product solves the problem of attracting romantic attention. # Value propositions - The body mist is unisex, making it appealing to a wider audience. - The body mist is under $50, making it an affordable option. - The body mist is not too overpowering, making it suitable for everyday wear. # Benefits - Attracts attention and compliments - Enhances attractiveness - Everyday usability - Pleasant scent # Features - Unisex fragrance - Santal scent - Not too overpowering - Under $50 # Call to action You should check them out! # Social proof - "I was literally looking around trying to figure out what smelled so good" – Female 1 (Creator) - "You're just whispering about how expensive you smell" – Female 3 (Customer) - "I wear it everyday and it's not too overpowering" – Female 3 (Customer) # Point of view - Customer 80% – The ad features interactions with customers who are asked about the fragrance they are wearing. - Brand 20% – The creator promotes the brand and its products directly. # Storyline - 00:00–00:07 00:00–00:07 The ad begins with a text overlay stating, "To the girl who said Salt & Stone's Body Mists work better than Hinge... I owe you a wedding invitation." This sets a humorous and intriguing tone, suggesting the product is highly effective in attracting romantic attention. The perspective is from the brand, acknowledging a customer's positive feedback. - 00:07–00:13 00:07–00:13 The creator, Female 1, is shown outside a building. She approaches a woman and asks, "Oh my gosh! I was literally looking around trying to figure out what smelled so good." The woman responds, "OMG! Thank you!" This beat conveys the product's ability to attract attention and elicit compliments. The perspective shifts to the creator, who is genuinely impressed by the scent. - 00:13–00:17 00:13–00:17 The creator approaches another woman and asks, "I'm sorry, what fragrance are you wearing? You smell absolutely amazing." This continues to emphasize the product's appealing scent and the positive reactions it receives. The perspective remains with the creator, showcasing her curiosity and admiration. - 00:17–00:32 00:17–00:32 The woman responds, "Oh, it's the Body Mist from Salt & Stone, Santal." The creator expresses surprise and the woman adds, "Oh no way! You're just whispering about how expensive you smell." The creator then says, "Awe thanks! Yeah, you should check them out! They're under $50 and I wear it everyday and it's not too overpowering, you know." This beat highlights the product's affordability, everyday usability, and pleasant scent. The perspective shifts to the customer, who is happy to share her positive experience and recommend the product.

# Ad summary This ad features a photo of the SALT & STONE body wash. A hand is pressing down on the pumps of two body wash bottles, dispensing the liquid. # Brand positioning SALT & STONE is presented as a premium brand in the personal care market, specifically in the realm of body care, as implied by the advertised body wash product. The brand's positioning seems to lean towards a clean, minimalist aesthetic, underscored by the product's simple packaging and the ad's straightforward presentation. The lack of overt claims or elaborate visuals suggests a focus on quality ingredients and a less-is-more approach to personal care. This positioning implies a customer base that values simplicity, efficacy, and a touch of luxury in their daily routines, steering clear of overly complex or hyped-up beauty trends. # Product The ad features SALT & STONE body wash, available in two scents: BERGAMOT & HINOKI and SANTAL & VETIVER. The product is packaged in clear, rectangular bottles with a black pump dispenser. The body wash is designed for use in the shower. The overall aesthetic is clean and minimalist, with a focus on natural ingredients and a simple, effective formulation. The ad presents the body wash as a premium product that elevates the daily shower experience. # Visual style The visual style is clean and minimalist, with a focus on product presentation and natural elements. The lighting is soft and diffused, creating a spa-like ambiance. The composition is simple and balanced, with the products centered in the frame. # Hooks Headline: Let's take a shower together # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - BODY WASH / GEL DOUCHE # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is evident in the headline, which introduces the product and its name. # Storyline - The ad opens with a question: “Let’s take a shower together”. This is designed to engage the viewer immediately and create a sense of intimacy with the brand. This part of the story is told by the brand. - Next, the ad shows the product, SALT & STONE body wash. The intention is to introduce the brand and its product to the viewer, highlighting its aesthetic and name. This part of the story is told from the brand's perspective. - The products are being actively used by the hands and arm of the model, as water is being dispensed onto their skin, this indicates use and product function. This part of the story is being told from the customer's perspective.

# Ad summary This ad showcases the Salt & Stone body mist set, highlighting its four iconic scents and its suitability for hair, skin, and clothes. # Brand positioning Salt & Stone is presented as a brand offering high-quality body mists. The brand positions itself as a provider of iconic scents in a convenient set, emphasizing its viral popularity. The brand aligns with a lifestyle of smelling amazing and taking care of oneself. The brand's positioning is both functional, providing versatile body mists, and emotional, enhancing the user's sense of well-being and confidence. # Product The Salt & Stone body mist set includes four iconic scents: Saffron & Cedar, Neroli & Basil, Bergamot & Hinoki, and Santal & Vetiver. Each mist comes in a clear, cylindrical bottle with a black spray nozzle and contains 0.34 fl oz (10 mL) of product. The mists are designed for use on hair, skin, and clothes, leaving the user smelling amazing. The set addresses the barrier of choosing a single scent by offering a variety of options in one package. # Visual style The ad has a clean and polished aesthetic with bright, natural lighting. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with cuts timed to highlight each product and its features. # Hooks Text overlay: 4 iconic body mist scents, one viral set Visual: 00:00–00:01 A pair of hands with light gray nail polish holds four Salt & Stone body mist bottles against a white background. The bottles are clear with black caps, and the brand name is visible on the front. The lighting is bright, casting soft shadows. Text overlay: "4 iconic body mist scents, one viral set" # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the difficulty of choosing a single scent by offering a set of four iconic body mists. This is signaled by the variety of scents shown and the emphasis on having multiple options in one package. # Value propositions - The set offers a variety of iconic scents in one package, providing versatility and convenience. - The body mists are suitable for hair, skin, and clothes, making them a versatile addition to your routine. # Benefits - Leaves you smelling amazing # Features - Four iconic body mist scents - Suitable for hair, skin, and clothes # Call to action None used. # Social proof - The ad mentions that the set is "one viral set." # Point of view - Customer 100% – The entire video is presented from the perspective of a customer showcasing the product. # Storyline - 00:00–00:01 The ad begins by showcasing four Salt & Stone body mist bottles held in a hand. - 00:01–00:02 The hand places one of the bottles into a box set containing the four mists. - 00:02–00:04 The hand holds up a bottle of Saffron & Cedar body mist. - 00:04–00:05 The hand places the Saffron & Cedar mist back into the box. - 00:05–00:06 The hand holds up a bottle of Neroli & Basil body mist. - 00:06–00:07 The hand places the Neroli & Basil mist back into the box. - 00:07–00:08 The hand holds up a bottle of Bergamot & Hinoki body mist. - 00:08–00:09 The hand holds up a bottle of Santal & Vetiver body mist. - 00:09–00:10 The ad shows two bottles of the body mist. - 00:10–00:12 The ad shows three bottles of the body mist.

# Ad summary This ad promotes Salt & Stone body mist. It begins with a woman in her car applying lip gloss. Another woman approaches her car and compliments her scent, asking what it is. The first woman says it is Santal from Salt & Stone. The second woman says she is going to order it when she gets home. The ad then cuts to the first woman in her home, where she says to please use Salt & Stone. She says their body mist is the one thing that makes her smell like she's wearing a luxury perfume, but it's actually just a clean mist. She says the scent lasts for hours, it's not overpowering, and people constantly ask her what she's wearing. She says it fills the room in the best way, and it's soft, elevated, and natural. She says if you want a body mist that smells expensive and actually lasts, this is it. # Brand positioning Salt & Stone is presented as a brand that offers clean, elevated body mists that smell like luxury perfumes. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, long-lasting scents that are not overpowering. The brand aligns with values of sophistication, naturalness, and a lifestyle of smelling expensive without the need for traditional perfumes. Salt & Stone pushes against the norm of overpowering scents, offering a softer, more elevated alternative. The brand positioning is both functional (long-lasting, clean) and emotional (smelling expensive, feeling elevated). # Product The Salt & Stone body mist, specifically the Santal scent, is a clean mist that smells like a luxury perfume. It is designed for individuals who want a long-lasting, non-overpowering scent that fills the room in the best way. The body mist is described as soft, elevated, and natural. It is presented as an alternative to traditional perfumes, offering a more subtle and sophisticated fragrance experience. The product addresses the purchase barrier of scents being too overpowering or not lasting long enough. # Visual style The ad has a polished UGC feel, with a mix of natural light and studio lighting. The editing style includes quick cuts and smooth transitions. The pacing is consistent throughout the ad. The audio-visual sync is timed to the music beats and voiceover lines. # Hooks Spoken: Female 2: Sorry this might seem so creepy, but I walked past you in the store and you smell so good what is that? Text overlay: POV: Your scent is bringing you compliments from left and right Visual: 00:00–00:03: A woman is sitting in her car, applying lip gloss. The camera is selfie-style, with a close-up shot of her face. The background shows a parking lot with a Target store in the distance. The lighting is bright and natural. # Funnel stage Consideration # Pain points The ad addresses the pain point of scents being too overpowering or not lasting long enough. The second woman approaches the first woman and says, "Sorry this might seem so creepy, but I walked past you in the store and you smell so good, what is that?" # Value propositions - Smells like a luxury perfume, but it's actually just a clean mist - Scent lasts for hours, it's not overpowering - Soft, elevated, natural # Benefits - Smells like a luxury perfume - Scent lasts for hours - Not overpowering - People constantly ask what I'm wearing - Fills the room in the best way - Soft, elevated, natural # Features - Clean mist # Call to action Please use Salt & Stone # Social proof - "Sorry this might seem so creepy, but I walked past you in the store and you smell so good what is that?" – Female 2 - "That's actually so funny you said that because you're like the third person today to say that" – Female 1 # Point of view - Customer 100% – The ad is told from the perspective of a customer who is sharing her positive experience with the product. # Storyline - 00:00–00:03 00:00–00:03: The ad begins with a POV shot of a woman applying lip gloss in her car. The text overlay reads, "POV: Your scent is bringing you compliments from left and right." This sets the stage for the ad's focus on the product's ability to attract compliments. The perspective is from the customer, creating a relatable scenario. - 00:03–00:08 00:03–00:08: Another woman approaches the car and says, "Sorry this might seem so creepy, but I walked past you in the store and you smell so good, what is that?" This introduces the product's benefit of attracting attention and compliments. The perspective shifts to the second woman, highlighting the product's appeal from an external viewpoint. The tone is apologetic and curious. - 00:08–00:15 00:08–00:15: The first woman responds, "Oh my God, thank you. It's um, Santal from Salt & Stone. That's actually so funny you said that because you're like the third person today to say that." This reinforces the product's effectiveness and popularity. The perspective returns to the first woman, who is now sharing the product's name and highlighting its positive reception. The tone is surprised and grateful. - 00:15–00:19 00:15–00:19: The second woman exclaims, "Oh my gosh, thank you so much. I'm going to order right when I get home. Sorry for creeping up on you." The first woman replies, "You're all good, have a nice day." This emphasizes the product's desirability and the second woman's intention to purchase it. The perspective shifts back to the second woman, showcasing her immediate interest in buying the product. The tone is enthusiastic and apologetic. - 00:19–00:20 00:19–00:20: The first woman waves goodbye. This provides a sense of closure to the interaction. - 00:21–00:43 00:21–00:43: The ad cuts to the first woman in her home, where she says, "Please use Salt & Stone. Their body mist is the one thing that makes me smell like I'm wearing a luxury perfume, but it's actually just a clean mist. The scent lasts for hours, it's not overpowering, and people constantly ask me what I'm wearing. It fills the room in the best way. It's soft, elevated, natural. If you want a body mist that smells expensive and actually lasts, this is it." This provides a detailed description of the product's benefits and features. The perspective is from the customer, who is now providing a testimonial and encouraging viewers to try the product. The tone is enthusiastic and informative.

# Ad summary This image ad for Salt & Stone promotes their mini deodorant set. The ad highlights the product's popularity and high demand, indicated by the 'Big waitlist' and 'Sold out 7x' messaging. The visual style is clean and minimalist, focusing on the product itself. # Brand positioning Salt & Stone is presented as a highly desirable brand, as evidenced by the ad's emphasis on the 'Big waitlist' and 'Sold out 7x' messaging. The brand positions itself as exclusive and in-demand, suggesting that its products are worth waiting for. The minimalist aesthetic and focus on natural ingredients (implied by the product names like 'Santal & Vetiver' and 'Bergamot & Hinoki') align with a clean, eco-conscious lifestyle. The brand pushes against the norm of readily available products, creating a sense of urgency and exclusivity around its offerings. The brand positioning is both functional (natural ingredients, effective deodorant) and emotional (desirability, exclusivity). # Product The product being advertised is a mini set of Salt & Stone deodorant. The deodorants come in stick form, with a cylindrical shape and minimalist packaging. Each deodorant features a different scent, including 'Santal & Vetiver,' 'Bergamot & Hinoki,' and 'Neroli.' The packaging includes the brand name 'Salt & Stone' and the word 'Deodorant.' The ad highlights the product's popularity and high demand, suggesting that it is a desirable and effective deodorant option. The ad addresses the purchase barrier of limited availability by emphasizing the 'Big waitlist' and 'Sold out 7x' messaging, creating a sense of urgency and exclusivity. # Visual style The ad has a clean and minimalist visual aesthetic. The production quality appears to be studio-shot, with soft lighting and a focus on the product. The image treatment includes subtle color grading to create a cohesive and appealing look. The typography is large and bold, making the messaging easily scannable. The overall style is modern and sophisticated, designed to capture attention in a subtle and effective way. # Hooks Headline: Mini set. Big waitlist. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the potential inability to purchase the product due to high demand, signaled by the "Big waitlist." This implies that the product is highly desirable but difficult to obtain. # Value propositions - Mini set: Convenient and travel-friendly size - High demand: Implies quality and effectiveness # Benefits - High demand implies effectiveness and desirability # Features - Mini set - Santal & Vetiver scent - Bergamot & Hinoki scent - Neroli scent # Call to action None used. # Point of view - Brand: The brand is communicating the high demand and popularity of their mini set. # Storyline - The ad opens with the headline 'Mini set. Big waitlist,' immediately conveying that the product is in high demand. This is intended to pique the viewer's interest and create a sense of exclusivity, told from the brand's perspective. - The ad then features a visual of multiple Salt & Stone deodorants in various scents, showcasing the product itself. This is intended to highlight the product's features and variety, told from the brand's perspective. - Finally, the ad includes a 'Sold out 7x' badge, further emphasizing the product's popularity and limited availability. This is intended to create a sense of urgency and FOMO (fear of missing out), told from the brand's perspective.

# Ad summary This ad features Salt & Stone deodorant and positions it as a natural alternative to perfume. # Brand positioning Salt & Stone is presented as a brand that offers natural deodorant as a replacement for perfume. The brand aligns with values of natural ingredients and simplicity, pushing against the norm of traditional, potentially chemical-laden perfumes. The brand positioning is both functional, offering a natural alternative, and emotional, appealing to those seeking a healthier lifestyle. # Product The product featured is Salt & Stone deodorant, specifically the Santal & Vetiver scent. It is a natural deodorant presented as a replacement for perfume. The product comes in a solid stick format within a cylindrical container. The label indicates it contains 2.6 oz / 75 g of product. The USP is that it is a natural deodorant that can replace perfume, addressing the purchase barrier of needing a separate fragrance product. # Visual style The ad has a clean and minimalist visual aesthetic. The production quality appears to be studio-shot with soft, diffused lighting. The image treatment includes background removal, placing the product against a neutral backdrop. The typography is integrated in a simple and legible manner. The style contrasts with the platform's typical content, aiming to stand out with its understated elegance and focus on the product. # Hooks Headline: This Natural Deodorant Has Replaced My Perfume # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a frustration with traditional perfumes, suggesting they may be unnatural or overly complex. The headline, "This Natural Deodorant Has Replaced My Perfume," signals a desire for a simpler, healthier alternative. # Value propositions - Natural deodorant as a perfume replacement # Benefits - Has Replaced My Perfume # Features - Natural Deodorant # Call to action None used. # Point of view - Customer: The top caption expresses a customer's experience of replacing their perfume with the advertised deodorant. # Storyline - The ad opens with a headline stating, "This Natural Deodorant Has Replaced My Perfume," which conveys the message that the product is a viable alternative to traditional perfumes. This is presented from the perspective of a customer who has made the switch, immediately establishing a relatable and intriguing claim.

# Ad summary This ad showcases the Salt & Stone Body Wash Discovery Set, highlighting its four unique scents and suitability for gifting or travel. # Brand positioning Salt & Stone is presented as a brand focused on providing a sensory experience through its body care products. The brand emphasizes the variety of scents available, suggesting a focus on natural and unique fragrances. The brand aligns with a lifestyle that values exploration and self-care, offering a product that is both practical and luxurious. The brand positioning is emotional, focusing on the experience of trying different scents and the convenience of the discovery set. # Product The Salt & Stone Body Wash Discovery Set features four distinct scents of body wash: Neroli & Basil, Bergamot & Hinoki, Saffron & Cedar, and Santal & Vetiver. Each body wash comes in a 3.38 fl oz / 100 ml bottle. The set is designed to allow customers to try all four scents. The ad highlights that the set is perfect for gifting or travel, addressing potential purchase barriers by emphasizing its convenience and versatility. The body washes are presented as a way to experience crisp, fresh scents. # Visual style The ad has a clean and minimalist aesthetic, with a focus on showcasing the product in a simple and elegant way. The editing style is smooth, with static shots and slow zooms. The production quality is polished, giving the ad a high-end feel. The pacing is slow and deliberate, allowing viewers to focus on the product and its details. # Hooks Text overlay: The Body Wash Discovery Set / is back Visual: 00:00–00:01: A hand opens a white box labeled "SALT & STONE BODY WASH DISCOVERY SET" with four small, rectangular bottles inside. The bottles have a minimalist design with black caps and labels. The background is a plain white surface. / 00:01–00:03: The box is now open, and the four bottles are arranged around it. The bottles are labeled with different scents: "NEROLI & BASIL," "SAFFRON & CEDAR," "BERGAMOT & HINOKI," and "SANTAL & VETIVER." The camera angle is slightly overhead, and the lighting is soft and diffused. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not knowing which scent to choose by offering a discovery set with four different options. # Value propositions - The Body Wash Discovery Set allows you to experience a variety of unique scents in a convenient travel-friendly size, making it perfect for gifting or personal use. # Benefits - Ability to try all four scents - Perfect for gifting or travel - Crisp, fresh scents # Features - Four distinct scents: Neroli & Basil, Bergamot & Hinoki, Saffron & Cedar, and Santal & Vetiver - 3.38 fl oz / 100 ml bottles # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:01 The ad opens by showcasing the Salt & Stone Body Wash Discovery Set, immediately introducing the product and its availability. - 00:01–00:03 The ad then displays the individual bottles of body wash, emphasizing the variety of scents available in the set. This is intended to highlight the product's unique selling point and appeal to customers seeking variety. - 00:03–00:05 The ad focuses on the four scents, encouraging viewers to try them all. This reinforces the value proposition of the discovery set. - 00:05–00:07 The ad highlights the Neroli & Basil scent, describing it as crisp and fresh. This is intended to entice viewers with a specific scent profile and showcase the quality of the product. - 00:07–00:09 The ad demonstrates the use of the body wash by pouring it onto a loofah, providing a visual representation of how the product is used. This helps viewers imagine themselves using the product. - 00:09–00:14 The ad concludes by reiterating that the set is perfect for gifting or travel, reinforcing its convenience and versatility. This is intended to address potential purchase barriers and encourage viewers to consider the set for various occasions.

# Ad summary This ad showcases Salt & Stone's travel-sized products, emphasizing the convenience of bringing favorite skincare items on vacation without compromise. It features a woman relaxing in bed, using the products, and highlighting their compact size and portability. # Brand positioning Salt & Stone is presented as a brand that values convenience and luxury in personal care. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, travel-friendly skincare and body care products. The brand aligns with a lifestyle that prioritizes self-care and maintaining routines even while on the go. Salt & Stone pushes against the norm of sacrificing favorite products when traveling, offering a solution that allows customers to maintain their skincare and body care routines without compromise. The brand positioning is both functional (providing travel-sized products) and emotional (allowing customers to feel pampered and cared for while traveling). # Product The ad features Salt & Stone's travel-sized skincare and body care products. These products are designed for individuals who want to maintain their personal care routines while traveling. The ad showcases various products, including hand cream, body wash, and sunscreen. The products are packaged in compact, travel-friendly sizes, making them easy to pack and carry. The USPs include the ability to bring favorite products on vacation without sacrificing quality or routine. The ad addresses the purchase barrier of inconvenience and compromise by offering convenient, travel-sized options. The products are shown in a travel bag and in use, emphasizing their portability and ease of use. # Visual style The ad has a clean and polished aesthetic, with bright, natural lighting and a focus on showcasing the products in a visually appealing way. The editing style is smooth, with static shots and simple transitions. The production quality is high, giving the ad a commercial feel. The pacing is consistent, with a relaxed rhythm that matches the overall tone of the ad. # Hooks Text overlay: POV: You never have to sacrifice your favorite products on vacation ever again Visual: 00:00–00:03: A hand unzips a clear, black-trimmed travel bag filled with Salt & Stone products on a white surface. The products include a body wash, hand cream, and sunscreen. The camera is stationary and positioned directly above the bag, providing a clear view of the products. The lighting is bright and even, highlighting the textures and colors of the products. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is having to sacrifice favorite personal care products when traveling due to size restrictions or inconvenience. "POV: You never have to sacrifice your favorite products on vacation ever again." # Value propositions - Convenience: Travel-sized products make it easy to bring favorite items on vacation. - No Compromise: Maintain your personal care routine without sacrificing quality or favorite products. # Benefits - You never have to sacrifice your favorite products on vacation ever again. # Features - Travel-sized products - Compact packaging # Call to action None used. # Point of view - Customer 95% – The ad is primarily told from the perspective of a customer using and enjoying the product in a relatable setting. - Brand 5% – The brand's voice is present through the text overlay, which highlights the product's benefits. # Storyline - 00:00–00:03 00:00–00:03: The ad opens with a hand holding a clear travel bag filled with Salt & Stone products. The bag is unzipped, and the products are laid out on a white surface. The text overlay states, "POV: You never have to sacrifice your favorite products on vacation ever again." This sets the stage by highlighting the problem of having to leave behind favorite products when traveling and introduces Salt & Stone as the solution. The perspective is from the brand, directly addressing the viewer's potential frustration. - 00:03–00:10 00:03–00:10: The scene transitions to a woman lying in bed, wearing a robe and a towel on her head. She is talking on the phone and has the Salt & Stone travel bag next to her. This scene shows the products in a real-life context, emphasizing their convenience and portability. The perspective shifts to the customer, showcasing how the products fit into her travel routine. The tone is relaxed and luxurious, suggesting that the products allow her to maintain her self-care routine even while traveling.

# Ad summary This ad showcases the Salt & Stone Body Mist Discovery Set, emphasizing its role in helping customers find their signature scent for 2026. The ad features close-up shots of the product packaging and individual spray bottles, along with a demonstration of the spray function. # Brand positioning Salt & Stone is presented as a brand focused on providing a curated experience for scent discovery. The brand positions itself as a guide for consumers seeking to define their personal fragrance identity, specifically highlighting the search for a '2026 signature scent.' The brand aligns with a lifestyle that values exploration and personalization in fragrance, moving away from the traditional commitment to a single scent. The brand's approach is functional, offering a discovery set to simplify the process of finding the perfect scent. # Product The Salt & Stone Body Mist Discovery Set is a collection of four distinct body mist fragrances designed to help users find their signature scent. Each mist comes in a clear, cylindrical spray bottle with a black cap, labeled with the Salt & Stone brand name and the specific fragrance blend. The set includes the scents Santal & Vetiver, Bergamot & Hinoki, Neroli & Basil, and Saffron & Cedar. The product is presented as an accessible way to explore different scent profiles and identify a personal favorite. The ad addresses the purchase barrier of committing to a single fragrance by offering a variety of options in one set, encouraging experimentation and discovery. # Visual style The ad has a clean and minimalist aesthetic, with bright lighting and neutral backgrounds. The editing style is simple, with smooth transitions between shots. The production quality is polished, giving the ad a professional feel. The pacing is consistent, with a focus on showcasing the product and its features. The cuts are timed to emphasize key moments, such as the spray function and the product labels. # Hooks Text overlay: 00:00–00:15 the best way to find your 2026 signature scent Visual: 00:00–00:02 A close-up shot of the Salt & Stone Body Mist Discovery Set in its packaging. The box is light beige with black text, displaying the brand name and the names of the four scents: Santal & Vetiver, Bergamot & Hinoki, Neroli & Basil, and Saffron & Cedar. A hand with light skin and short nails is visible, holding the box. The background is a soft, neutral tone. The lighting is bright, creating sharp shadows. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the difficulty of committing to a single fragrance without knowing if it truly suits you. This is signaled by the offer of a discovery set with multiple options, implying that finding the perfect scent can be a challenge: "the best way to find your 2026 signature scent." # Value propositions - The best way to find your 2026 signature scent # Benefits - Helps you find your signature scent - Offers a variety of scent profiles to explore # Features - Body Mist Discovery Set - Four distinct scents: Santal & Vetiver, Bergamot & Hinoki, Neroli & Basil, and Saffron & Cedar # Call to action None used. # Social proof - None used. # Point of view - Customer 50% – The ad shows a hand interacting with the product, simulating a customer's experience. - Brand 50% – The ad showcases the product and its features, presenting the brand's perspective. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a close-up shot of the Salt & Stone Body Mist Discovery Set, showcasing the four different scents in their packaging. The intention is to introduce the product and highlight its variety. The perspective is from the brand, presenting the set as a curated collection. - 00:02–00:04 00:02–00:04 A hand opens the box to reveal the individual body mist bottles inside. This action emphasizes the unboxing experience and the accessibility of the scents. The perspective is from a customer interacting with the product for the first time, creating a sense of anticipation. - 00:04–00:08 00:04–00:08 The hand picks up one of the body mist bottles and demonstrates the spray function. This shows how the product is used and highlights its ease of application. The perspective is from the user, focusing on the practical aspect of the product. - 00:08–00:12 00:08–00:12 Close-up shots of the bottles and their labels are shown, emphasizing the brand name and the different scent combinations. This reinforces the product's identity and variety. The perspective is from the brand, showcasing the product's details and aesthetic. - 00:12–00:15 00:12–00:15 The box is closed, and the set is presented again, reinforcing the idea of a complete discovery experience. This provides a sense of closure and emphasizes the product's value. The perspective is from the brand, reiterating the product's purpose and appeal.

# Ad summary A woman shares her love for Saffron & Cedar perfume from Salt & Stone, calling it her favorite perfume of all time. # Brand positioning Salt & Stone is presented as a brand that creates luxurious and high-quality fragrances. The ad emphasizes the unique and sophisticated scent profile of their Saffron & Cedar perfume, positioning it as a must-have for those seeking a warm and delicious fragrance. The brand seems to ignore the norm of simpler scents, instead opting for complex and intriguing combinations. # Product The product featured is Saffron & Cedar perfume from Salt & Stone. It is described as a luxurious, delicious, and warm scent. The ad addresses the potential purchase barrier of the name sounding like trees by clarifying that the scent is much more complex and appealing than one might expect. The perfume is presented as the user's favorite perfume of all time. # Visual style The ad has a casual, UGC feel with natural lighting and a simple background. The editing is minimal, with static shots and no transitions. The production quality is clean but not overly polished, supporting the authentic tone. The pacing is slow and steady, with cuts timed to the woman's speech. # Hooks Spoken: 00:00–00:02 The best scent to ever exist ever in life. Text overlay: 00:00–00:02 SAFFRON & CEDAR / 00:00–00:02 salt & stone Visual: 00:00–00:02 A woman with fair skin, light eyes, and light brown hair in a messy bun stands indoors in front of a gray wall. She wears a light blue zip-up hoodie and is centered in the frame. The camera is stationary and at eye level. Text overlay reads "SAFFRON & CEDAR salt & stone". # Funnel stage Consideration # Pain points The name "Saffron & Cedar" might sound like trees, which could deter some people from trying the perfume. # Value propositions - The best scent to ever exist ever in life # Benefits - Luxurious scent - Delicious scent - Warm scent # Features - Saffron & Cedar scent # Call to action None used. # Social proof - "This is my favorite perfume I've ever used, ever, in all of my 33 years of life" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her personal experience and opinion of the product. # Storyline - 00:00–00:02 00:00–00:02 The woman begins by stating that the Saffron & Cedar scent is the best scent to ever exist. This is intended to immediately grab the viewer's attention with a bold claim. - 00:02–00:05 00:02–00:05 She sprays the perfume into the air. This shows the product in use and emphasizes the act of experiencing the scent. - 00:05–00:07 00:05–00:07 She holds up the perfume bottle, identifying it as Saffron & Cedar from Salt & Stone. This provides a clear visual of the product and brand. - 00:08–00:11 00:08–00:11 She describes the scent as luxurious, delicious, and warm. This aims to convey the sensory experience of the perfume. - 00:11–00:17 00:11–00:17 She admits she doesn't know how to describe it, and that the name initially made her think of trees. This addresses a potential misconception and adds authenticity to her review. - 00:18–00:27 00:18–00:27 She concludes by stating that it is her favorite perfume she's ever used in her 33 years of life. This reinforces the product's high quality and her personal endorsement.

# Ad summary A woman highlights her use of a body cream instead of perfume, stating that she receives more compliments on her scent as a result. # Brand positioning Santal & Vettiver's Salt & Stone is presented as a luxurious and effective alternative to traditional perfumes. The brand positions its body cream as a way to smell 'rich' without using perfume. This suggests the brand aims to occupy a space in the consumer's mind as a provider of high-quality body care products that provide perfume-like fragrance benefits, which positions the brand as both functional and emotionally desirable. # Product The Salt & Stone body cream is presented as a luxurious and fragrant body moisturizer and perfume alternative. The product is packaged in a round jar with a label that clearly displays the brand and product name. The cream is for anyone looking to ditch perfume and still smell 'rich.' The advertised feature is its ability to replace perfume, as well as moisturize the skin, offering a two-in-one benefit. The cream's USP is its rich scent that garners compliments, positioning it as more than just a moisturizer but also a fragrance enhancer. # Visual style The ad has a clean and bright aesthetic with a focus on the product and user experience. It mimics a polished UGC feel, with a neutral color palette and minimal distractions. The editing style is simple with static shots and smooth transitions. The pacing is moderate, allowing viewers to focus on the product and the woman's actions. # Hooks Spoken: 00:00-00:01: Oh, God, look at it. / 00:02-00:03: It's perfect. Text overlay: 00:00–00:15 / Ditched my perfume for this body cream and now I can't stop getting compliments on how rich I smell. Visual: 00:00–00:04: A close-up shot features a round jar of Salt & Stone body cream placed on the edge of a white sink. Behind the jar, a blurred figure in a white towel exits a glass-enclosed shower. The bathroom is brightly lit with white tiles and chrome fixtures. # Funnel stage Consideration # Pain points The ad targets the frustration of using perfume and not receiving compliments, suggesting that traditional fragrances may not always deliver the desired effect. The ad speaks to this when Female 1 says, 'Ditched my perfume for this body cream...' # Value propositions - The body cream replaces the need for perfume while also delivering skin benefits # Benefits - Ditched my perfume - I can't stop getting compliments on how rich I smell # Features - Body cream # Call to action None used. # Social proof - "Ditched my perfume for this body cream and now I can't stop getting compliments on how rich I smell." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer using the product, showcasing its benefits and appeal in a casual, testimonial style. # Storyline - 00:00–00:05 The video opens with an extreme close-up of a jar of Salt & Stone body cream in front of a blurred background of a shower. - 00:00–00:05 The jar is on the edge of a sink and a woman in a bathrobe comes out of the shower and walks towards it. - 00:05–00:10 The woman opens the jar of body cream, scoops some out, and rubs it into her hands. - 00:10–00:15 The woman rubs her hands together and brings them to her nose, smelling the product.

# Ad summary This ad showcases Salt & Stone products, emphasizing their viral scent and positioning them as a luxurious and desirable choice for personal care. # Brand positioning Salt & Stone is presented as a luxury personal care brand, focusing on high-quality ingredients and a sophisticated aesthetic. The brand aims to occupy a space in the consumer's mind as a provider of premium, desirable scents and products. The brand aligns with a lifestyle of self-care and indulgence, promoting a sense of luxury and sophistication. It pushes against the norms of mass-market personal care brands by emphasizing unique, viral scents and minimalist packaging. The brand positioning is both functional (high-quality ingredients) and emotional (desirability, luxury). # Product The ad features three Salt & Stone products: Bergamot & Hinoki Body Wash, Santal & Vetiver Body Wash, and a Santal & Vetiver fragrance. The body washes are packaged in clear, rectangular pump bottles with minimalist black labels. The fragrance is in a clear glass spray bottle with a black cap and minimalist label. The products are presented as having a 'viral scent,' suggesting they are highly popular and desirable. The ad addresses the purchase barrier of uncertainty by highlighting the scent's appeal, positioning it as 'the sexiest thing I've ever smelled.' # Visual style The ad has a clean, minimalist aesthetic with a focus on natural light and neutral colors. The production quality appears to be high, with a focus on showcasing the product's packaging and texture. The image treatment includes soft lighting and a slightly desaturated color palette. The visual style mimics a lifestyle shot, similar to content found on Instagram or Pinterest, which enhances scannability in feed. # Hooks Headline: This viral scent is the sexiest thing I've ever smelled # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty when purchasing fragrances or scented products online, as customers cannot sample the scent beforehand. The quote 'This viral scent is the sexiest thing I've ever smelled' aims to alleviate this concern by providing a strong endorsement of the scent's appeal. # Value propositions - The 'viral scent' suggests high desirability and social validation, making the product worth trying. # Benefits - Viral scent - Sexiest thing I've ever smelled # Features - Bergamot & Hinoki Body Wash - Santal & Vetiver Body Wash - Santal & Vetiver fragrance # Call to action None used. # Social proof - "This viral scent is the sexiest thing I've ever smelled" - Implies firsthand use and positive experience. # Point of view - Customer: The top caption expresses a personal opinion about the product's scent, indicating a customer's point of view. - Brand: The product display showcases the brand's offerings and aesthetic, representing the brand's point of view. # Storyline - The ad opens with a statement: 'This viral scent is the sexiest thing I've ever smelled.' This is intended to immediately grab the viewer's attention and pique their curiosity about the product. The story is being told from the perspective of a customer who has experienced the scent firsthand.

# Ad summary This ad features the Salt & Stone hotel collection body wash. The ad shows the product being revealed on a luxury hotel room service cart. # Brand positioning Salt & Stone is presented as a luxury brand, as suggested by the high end presentation in the ad. The product is presented on a silver room service cart in what looks like a high-end hotel room. This suggests the brand wants to occupy the luxury space in the personal care market. Salt & Stone appears to ignore category norms, as the product is presented in a high-end environment that is usually not associated with personal care products. The brand is positioned as emotional, as the ad makes you feel like you are in a high-end hotel spa. # Product The product featured is Salt & Stone hotel collection body wash. It is presented on a room service cart, on a white plate next to a white towel with the words "SALT & STONE HOTEL LOS ANGELES" written on it. The product comes in a clear bottle with a black pump and a label that says "SALT & STONE BODY WASH / GEL DOUCHE 16 FL OZ / 473 ML." The bottle is clear, so you can see that the body wash is a light amber color. The bottle's shape and coloring is also very similar to the amber glass bottles that are often used for skincare and haircare products, suggesting that this product is a cut above typical hotel body wash. # Visual style The ad has a clean and polished aesthetic, with a focus on luxury and elegance. The color palette is soft and muted, creating a calming and relaxing atmosphere. The editing is smooth and seamless, with static shots that focus on the details of the product and its surroundings. The ad has a high-end commercial production quality. # Hooks Visual: 00:00–00:02: A silver room service cart rolls on red and silver wheels across a light colored floor. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - SALT & STONE HOTEL LOS ANGELES - BODY WASH / GEL DOUCHE 16 FL OZ / 473 ML # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand voice presents the Salt & Stone hotel collection body wash. # Storyline - 00:00–00:07 A room service cart rolls into view. - 00:07–00:12 A man pulls the covering off the cart to reveal a bottle of Salt & Stone body wash.

# Ad summary This ad promotes a new mini set of Salt & Stone fragrances, highlighting the addition of a saffron & cedar scent. The ad features a minimalist aesthetic with a focus on the product packaging. # Brand positioning Salt & Stone is presented as a brand focused on providing a curated selection of fragrances. The brand positions itself as modern and minimalist, emphasizing the quality and variety of its scents. The brand aligns with a lifestyle that values simplicity and sophistication, offering a range of scents to suit different preferences. The brand positioning is functional, focusing on the variety of scents available in a convenient mini set. # Product The product being advertised is a new mini set of fragrances from Salt & Stone. The set includes multiple small vials of different scents, with the ad specifically highlighting the addition of a new saffron & cedar scent. Each vial is labeled with the brand name "SALT & STONE" and the specific scent name, such as "SAFFRON & CEDAR" and "BLACK ROSE & OUD". The vials are 0.34 FL OZ / 10 ML in size. The ad emphasizes the newness of the mini set and the variety of scents available, making it appealing for those who want to try different fragrances from the brand. # Visual style The ad has a minimalist and clean visual style. The production quality is high, with a studio-shot image. The image treatment includes background removal and subtle lighting effects. The typography is clean and legible, integrated seamlessly into the design. The style is modern and sophisticated, designed to be scannable and eye-catching in a social media feed. # Hooks Headline: New mini set, New mini scent. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - New mini set, New mini scent: This highlights the value of exploring new fragrances in a convenient format. # Benefits - New mini scent # Features - New mini set - New mini scent - SAFFRON & CEDAR - BLACK ROSE & OUD - 0.34 FL OZ / 10 ML # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is announcing a new mini set and scent. # Storyline - The ad opens with an announcement of a new mini set and scent, immediately capturing the viewer's attention with the promise of something new. This is told from the brand's perspective to introduce the product. - The ad highlights the addition of a saffron & cedar scent, emphasizing the variety and options available within the mini set. This is told from the brand's perspective to showcase the new offering. - The ad showcases the product vials, providing a visual representation of the mini set and the different scents included. This is told from the brand's perspective to give the viewer a clear idea of what they are purchasing.