How Transparent Labs Advertises on Meta

# Ad summary This image ad is for Transparent Labs Creatine HMB. It features an image of a hand holding a tub of the creatine supplement. The ad's headline, "The OGs know 🧐", implies that this product is a favorite among long-time supplement users. The ad is shot in a low production quality, appearing as a user-generated content from a customer. # Brand positioning Transparent Labs is presented as a brand that is well-known and respected by experienced users, often called 'OGs' in the fitness community. The ad implies that the brand occupies a premium space within the supplement market, offering products that meet the needs and expectations of long-time supplement users, as well as a sense of community. # Product The product being advertised is Transparent Labs Creatine HMB, a creatine supplement. It is highlighted as a strawberry lemonade flavored supplement. The tub label indicates it contains 30 servings. The ad seems to target those already familiar with creatine supplementation. # Visual style The ad uses a user-generated content (UGC) style, with a casually shot image of the product. The image treatment is natural, with no apparent filters or color grading, giving it an authentic feel. The typography is integrated using platform-native stickers and text boxes, creating a visual mimicry of social media content. # Hooks Headline: The OGs know 🧐 # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - Creatine Supplement - 30 Servings - Strawberry Lemonade # Call to action None used. # Social proof - MY FAV SUPPS FOREVER & EVER # Point of view - Brand: The on-package label for Transparent Labs Creatine HMB communicates details about the product and its benefits, representing the brand's point of view. - Customer: The caption "MY FAV SUPPS FOREVER & EVER @transparentlabs" expresses a personal endorsement of the product, showcasing the user's satisfaction. # Storyline - The ad starts with the phrase "The OGs know 🧐," which implies an insider understanding and targets experienced supplement users. It suggests that long-time users of supplements are already familiar with the product and its benefits. This caters to a niche audience and creates a sense of exclusivity from the brand perspective. - The focus shifts to showcasing the product itself. The perspective comes from the brand who intends to highlight the key features and benefits of the creatine HMB supplement. This progresses the overall narrative by providing a visual of what the "OGs" are presumed to already know, reinforcing the product's familiarity and value among experienced users. - The final point is highlighting the user's personal endorsement of the product with the statement "MY FAV SUPPS FOREVER & EVER" from the customer's point of view. By directly stating their affinity, the product is portrayed as a tried and true favorite among consumers. This creates a sense of trust and social proof, as the positive personal experience is shared.

# Ad summary This ad uses a customer testimonial to promote Transparent Labs Creatine HMB supplements. The ad highlights the benefits of creatine for muscle building and definition, while also addressing concerns about weight gain or bloating. # Brand positioning Transparent Labs is presented as a premium supplement brand focused on providing high-quality, effective products for fitness enthusiasts. The brand emphasizes transparency and science-backed formulations, aiming to build trust with consumers who are serious about their health and performance. The brand appeals to those who seek clean, well-researched supplements without unnecessary additives, positioning itself as a reliable source for achieving fitness goals. # Product The advertised product is Transparent Labs Creatine HMB, a creatine supplement designed to aid in muscle building and improve workout performance. It comes in a white plastic jar and is available in various flavors, including Black Cherry and Unflavored. The product aims to help users push harder in the gym, build more muscle, and achieve a fuller, more defined muscle appearance. The ad addresses potential purchase barriers by noting that the user experienced no weight gain or bloating from using the product, as long as they drink lots of water. The on-package label highlights the supplement's key ingredients and the number of servings per container. # Visual style The ad has a clean and straightforward visual style, resembling a casual, unfiltered post on social media. The image appears to be taken in a home setting, which adds a sense of authenticity. The focus is on the product and the testimonial, with minimal distractions. The image is well-lit, but has a slightly muted color palette that gives it a natural feel. This style is designed to mimic platform-native content, making it feel less like an advertisement and more like a genuine recommendation from a trusted source, thereby increasing scannability and engagement. # Hooks Headline: is creatine really worth it? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the concern that creatine supplements may cause unwanted weight gain or bloating. The ad copy states: "I never experienced any weight gain or bloating from it! (just drink lots of water)". # Value propositions - Great results with creatine: Highlights the effectiveness of the product - Improved workout performance and muscle building: Connects product use with desired fitness outcomes - No weight gain or bloating: Addresses common concerns and makes the product more appealing # Benefits - Helped me a lot with pushing a little bit harder in the gym & building more muscle - Helps my muscles look more full and defined - Never experienced any weight gain or bloating from it! (just drink lots of water) # Features - Creatine Supplement - 30 Servings # Call to action None used. # Social proof - “YES I've seen great results with creatine!! it has helped me a lot with pushing a little bit harder in the gym & building more muscle. i also think it helps my muscles look more full and defined. I never experienced any weight gain or bloating from it! (just drink lots of water)” # Point of view - Customer: The customer's point of view is featured in the question box asking if creatine is really worth it, as well as in the testimonial sharing their positive experience with the product. - Brand: The product itself is the focus of the visual, showcasing the brand name and product details. # Storyline - The ad begins with a question box from a user asking if creatine is really worth it. The intention is to grab the viewer’s attention by posing a common question about creatine use, which may be on their mind. The question is being asked from the perspective of a potential customer. - The testimonial then appears, with the user stating they have seen great results with creatine, explaining that it has helped them push harder in the gym, build more muscle, and improve muscle definition. The purpose is to showcase the benefits of creatine through the experience of a real user. The testimonial is told from the perspective of a satisfied customer. - The customer also notes they have not experienced any weight gain or bloating from it, emphasizing the importance of drinking lots of water. The intention is to address common concerns about creatine use, making the product more appealing. This part of the testimonial is also told from the perspective of a satisfied customer.

# Ad summary A first-person shot of someone holding a container of Transparent Labs 100% Grass-Fed Whey Protein Isolate and the words, 'Post Gym Shake' layered on top. # Brand positioning Transparent Labs positions itself as a purveyor of high-quality, transparently sourced supplements for health-conscious consumers. The brand emphasizes its commitment to clean ingredients, as evidenced by the '100% Grass-Fed' claim prominently displayed on the product packaging. This positions the brand against others that may use cheaper, less transparent sources. By focusing on premium ingredients and clear labeling, Transparent Labs aims to build trust with consumers who prioritize quality and purity in their supplements. # Product Transparent Labs 100% Grass-Fed Whey Protein Isolate is a protein supplement aimed at athletes or fitness enthusiasts looking to boost their protein intake post-workout. The primary selling point, '100% Grass-Fed,' indicates a focus on high-quality sourcing. It comes in a large white tub and is available in Vanilla Peppermint flavor. The product label includes a listing of macronutrient counts per serving: 28g of protein, less than 1g of fat, and 1g of carbohydrates. The tub provides 30 servings and appears to address any purchase barriers for those seeking a clean, high-protein supplement. # Visual style The ad adopts a raw, user-generated content (UGC) aesthetic, resembling a photo or video taken on a smartphone. The production quality is simple and unpolished, giving it an authentic feel. There are no obvious image treatments or filters used. The composition is casual and seemingly unposed, mimicking the style of content one might encounter in social media feeds. # Hooks Headline: Post Gym Shake # Funnel stage Consideration # Pain points None used. # Value propositions - 100% Grass-Fed Whey Protein Isolate ensures a high-quality source of protein. - 28g protein helps support muscle recovery and growth post-gym. - Low fat and carb content aligns with various dietary goals. # Benefits - High protein intake - Low fat - Low carb # Features - 100% Grass-Fed Whey Protein Isolate - 28g Protein - <1g Fat - 1g Carbs - 30 Servings - Vanilla Peppermint # Call to action None used. # Social proof - The placement of the @transparentlabs handle under the text, "Post Gym Shake", lends credibility as if the brand is showcasing how their product fits seamlessly into a customer's routine. # Point of view - Customer, throughout the entire ad, as the image is taken from a first-person perspective, implying the person holding the product is the user. # Storyline - The ad shows a person holding a container of protein powder, which conveys that the user is about to make a post-gym shake, positioning Transparent Labs as an integral part of the user's fitness routine. This story is being told from the customer's POV.

# Ad summary This ad features a person holding a container of Transparent Labs 100% Grass-Fed Whey Protein Isolate in the Milk & Cookies flavor. The ad shows a positive testimonial about the product. # Brand positioning Transparent Labs is presented as a premium supplement brand focused on high-quality ingredients, specifically using 100% grass-fed whey protein isolate. The brand aims to appeal to health-conscious consumers who value transparency and quality in their protein supplements. The packaging and product details emphasize a commitment to clean and effective nutrition, suggesting a brand positioning that is both functional and health-focused. # Product The product featured is Transparent Labs 100% Grass-Fed Whey Protein Isolate, specifically the Milk & Cookies flavor. It is a protein powder designed for individuals looking to supplement their protein intake, likely for fitness or dietary purposes. The product label highlights that it is made from 100% grass-fed whey protein, containing 28g of protein per serving, less than 1g of fat, and 1g of sugar. The packaging also notes that there are 30 servings per container and includes an image of cookies, reinforcing the Milk & Cookies flavor. This product is marketed toward those who prioritize clean ingredients and effective protein supplementation. # Visual style The ad has a UGC (user-generated content) feel, appearing to be a snapshot taken casually. The lighting is natural, and the product is the main focus. The background is somewhat blurred. This style aims to convey authenticity and real-world use. # Hooks Headline: Yea this is a 10/10 # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - High-quality protein source (100% Grass-Fed Whey Protein Isolate) - Nutritional benefits (28g protein, <1g fat, 1g sugar) - Convenient form (powder) # Benefits - High protein intake - Low fat - Low sugar # Features - 100% Grass-Fed Whey Protein Isolate - 28g protein per serving - <1g fat - 1g sugar - 30 Servings - Milk & Cookies # Call to action None used. # Social proof - "Yea this is a 10/10" # Point of view - Customer: The top caption expresses an overwhelmingly positive rating of "10/10", coming from a user sharing their personal experience with the brand. # Storyline - The ad opens with an off-screen person claiming that the Transparent Labs protein is a "10/10" and tagging the brand in the post. This is intended to show an immediate positive reaction to the product. The person is speaking from a customer POV. - The ad then displays the product, a container of Transparent Labs 100% Grass-Fed Whey Protein Isolate, to highlight its features and benefits. The brand is showing the product from the brand's POV.

# Ad summary The ad features Doctor Jonathan Schoeff, a board certified surgeon and longevity medicine expert. Dr. Schoeff shares the three things that he cannot travel without, which includes resistance bands, creatine, and wearables. # Brand positioning The brand Transparent Labs is presented as a premium supplement provider catering to health-conscious individuals who prioritize quality and convenience. It aligns with a lifestyle that values fitness, wellness, and optimizing performance, even while traveling. The brand pushes against the norm of inconvenient supplement routines by offering travel-friendly solutions, thereby promoting a functional brand positioning that emphasizes simplicity and effectiveness. # Product The featured product is Transparent Labs Creatine HMB, presented in convenient travel packs for easy use on the go. Creatine is touted as the number one most important supplement known to mankind. The ad addresses the purchase barrier of inconvenience by showcasing the travel-friendly packaging, ideal for individuals who want to maintain their supplement routine without the hassle of carrying bulky containers or risking spills in their luggage. This product is for anyone who takes creatine and values maintaining their health. # Visual style The ad has a polished commercial aesthetic with bright, natural lighting. The editing style is a mix of static shots and quick cuts to keep the pace engaging. The production quality is high-end, supporting the intended tone of expertise and credibility. The pacing is consistent throughout the ad, with audio-visual sync timed to voiceover lines to emphasize key points. # Hooks Spoken: Here's three things I never leave home without when I'm heading on vacation. Text overlay: 00:00–00:09 / 3 Things I Can't Travel Without As A Longevity Medicine Expert Visual: 00:00–00:06 A medium shot of a shirtless man with an athletic build, standing in front of a pool. Behind him is a tropical background with trees and a blue sky. He is wearing striped shorts, a silver necklace, and a watch. He is looking directly at the camera and speaking. / 00:06–00:07 The shot remains the same. # Funnel stage Consideration # Pain points The ad addresses the challenge of maintaining a consistent fitness and supplement routine while traveling, highlighting the inconvenience of carrying bulky gym equipment or supplement containers and the risk of disrupting healthy habits. # Value propositions - Creatine in travel packs, so you don't forget about it. - Wearables allow vacation to be used as a reset because data drives decisions. # Benefits - Resistance bands enable you to move a little bit and get a little progressive overload while also enjoying your environment. - Creatine is the number one most important supplement known to mankind. - Wearables allow you to track movement and sleep to stay on track. # Features - Resistance bands - Creatine HMB travel packs - Wearables # Call to action What are your non-negotiables when you're traveling? # Social proof - Yes, I was that guy I used to carry a tub of creatine, and it would spill in my suitcase and travel gear. Now I just take these little packs, good to go. # Point of view - Expert 100% – All of the ad content is delivered by a doctor with apparent expertise in medicine and longevity. # Storyline - 00:00–00:11 The ad opens with Jonathan Schoeff standing in front of a pool in a tropical location. He is introducing himself and says he's going to share the three things he can't leave home without when he's going on vacation. - 00:11–00:23 He then says the first thing he always brings is resistance bands. He says he likes to spend time in the gym at home, but on vacation, it's nice to move outdoors. He says the resistance bands make it easy to get in a workout. - 00:23–00:40 Next, he says he also can't leave home without creatine. He says it's the number one most important supplement known to mankind. He says he never leaves home without the travel packs so he doesn't forget to take his creatine. - 00:41–00:53 Finally, he says he cannot travel without his wearables. He says tracking his movement and sleep is critical for him to stay on track while on vacation. - 00:53–00:57 Schoeff finishes the ad by asking the audience what their non-negotiables are when they're traveling and urges them to comment below.

# Ad summary The ad features several Transparent Labs supplements used as part of a morning stack. A text overlay at the top lists the supplements, while a blender is shown with some of the supplements mixed together. The ad encourages viewers to 'build your stack here'. # Brand positioning Transparent Labs is presented as a brand focused on providing clean and high-quality supplements for athletes and health-conscious individuals. The brand emphasizes transparency in its ingredients and formulations, aiming to build trust with consumers who prioritize what they put into their bodies. By highlighting 'the CLEANEST supps in the industry,' Transparent Labs positions itself against competitors who may use less desirable ingredients or unclear formulations. The brand aligns with a lifestyle of high performance and attention to detail, appealing to those who take their training and nutrition seriously. # Product The ad features several Transparent Labs supplements, including: 1) Whey Protein Isolate, specifically a 100% Grass-Fed Whey Protein Isolate in French Vanilla flavor, advertised with 28g of protein, less than 1g of fat and 1g of carbs per serving; 2) Creatine HMB, a creatine supplement; 3) Greens Support, a superfood and probiotic fiber supplement; 4) Foundational Multivitamin, a multivitamin supplement. The ad also mentions pomegranate juice and coconut water as part of the morning stack. These products are aimed at individuals looking to optimize their performance in activities like ultramarathons and hyrox training. The language mentions the benefits of each supplement, such as the creatine HMB being 'better than regular creatine'. The ad addresses potential purchase barriers by highlighting the clean ingredients and flavors of the Transparent Labs products. # Visual style The ad has a natural, unfiltered aesthetic, resembling user-generated content. The products are arranged casually on a marble countertop with natural lighting. The typography is simple and clear, while the overall look is clean and straightforward, meant to convey authenticity and trustworthiness. # Hooks Headline: My current morning stack to fuel me for ultramarathon & hyrox training: # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the need for a reliable and effective supplement stack to support intense training regimens like ultramarathons and hyrox training. This is implied through the ad as it shows someone sharing their "current morning stack" for such activities. # Value propositions - Complete Stack: Provides a comprehensive combination of supplements, pomegranate juice, and coconut water, covering various aspects of athletic performance and overall health. - Quality Ingredients: Transparent Labs ensures high-quality and clean ingredients, which appeals to health-conscious consumers. # Benefits - Fuel for ultramarathon & hyrox training - Cleanest supplements in the industry # Features - Whey Protein Isolate - Creatine HMB (Better than regular creatine) - Greens Support - Foundational Multivitamin - 100mL Pomegranate Juice - 350mL Coconut Water # Call to action BUILD YOUR STACK HERE # Social proof - The testimonial, "I choose @transparentlabs for the flavours and because they are the CLEANEST supps in the industry," shows the positive experience someone has with the product's flavors and cleanliness. # Point of view - Customer: The text at the top provides a firsthand account of what this person uses as part of their 'morning stack'. # Storyline - The ad opens with a shot of the morning stack of supplements to fuel training. This grabs the attention of the viewer by immediately introducing the topic and setting the context of the ad. The POV is from someone sharing their routine. - Next, the specific supplements included in the stack are listed: Whey Protein Isolate, Creatine HMB, Greens Support, and Foundational Multivitamin. This is included to detail what the person uses as part of their routine. The POV is from someone sharing their routine. - The ad ends with a call to action to 'build your stack here,' linking to the brand's products. This is included to encourage the viewer to purchase the products. The POV is from the brand.

# Ad summary A user-generated story ad featuring a protein shake being used post-workout. # Brand positioning Transparent Labs is positioned as a brand that is transparent about its ingredients and manufacturing. The company focuses on producing high-quality supplements, such as protein powder, with clean and effective formulas, and promotes a lifestyle centered around fitness and health. The brand focuses on high-quality ingredients with functional benefits. # Product The product featured is Transparent Labs 100% Grass-Fed Whey Protein Isolate in Oatmeal Chocolate Chip flavor, a post-workout supplement designed to aid muscle recovery. It contains 28g of protein per serving, with 1g of fat and 1g of sugar. The protein is sourced from grass-fed whey. The ad highlights its formulation and flavor profile as attributes worth trying for those seeking a clean and effective protein supplement. # Visual style The ad uses a user-generated content (UGC) style, appearing to be shot on a phone with natural lighting. The image has a casual and unfiltered look, typical of Instagram Stories or similar platforms. The time stamp in the corner reinforces the authentic, real-time feel. The focus is on the product, but the visual elements maintain a simple, everyday aesthetic to blend seamlessly into a social feed. # Hooks Headline: Post workout protein shake! I haven't had this brand before so I'm excited to try them! # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The protein shake is a quick and convenient post-workout recovery option, providing a high dose of protein with minimal fat and sugar. The Oatmeal Chocolate Chip flavor is a tasty alternative to traditional protein powders, making it more appealing to consumers. # Benefits - Post workout protein shake # Features - 28G Protein Per Serving - 1G Fat - 1G Sugar - Farm to Shaker Protein - 30 Servings - Oatmeal Chocolate Chip # Call to action None used. # Point of view - Customer: The story is told from the first-person perspective of someone who has just finished a workout and is about to try a new protein shake. The pink chat bubble conveys the customer's direct experience and excitement, positioned at the top of the image. # Storyline - The story begins with the customer announcing that they are about to have a protein shake after their workout, suggesting the product is part of their fitness routine. This sets the context for the ad and shows the product being used in a real-life scenario from the customer's perspective. - The customer shares that they haven't tried this brand before but are excited to try it. This generates anticipation and curiosity about the product. It's presented from the customer's point of view, creating a sense of authenticity and discovery.

# Ad summary This image ad features several Transparent Labs products stacked on a kitchen counter, along with text highlighting key nutritional facts. The ad concludes with a call to action. # Brand positioning Transparent Labs is presented as a premium supplement brand focused on delivering high-quality, transparently sourced ingredients for health and fitness enthusiasts. The brand emphasizes purity and effectiveness by showcasing detailed nutritional information, reinforcing the value of informed choices. Positioning itself as a provider of grass-fed and clean supplements, it appeals to health-conscious consumers seeking performance-enhancing and recovery products. # Product The ad features multiple Transparent Labs products including: Grass-Fed Whey Protein Isolate, marketed as 100% grass-fed with 28g of protein and less than 1g of fat and carbs per serving; Grass-Fed Collagen, presented as collagen peptides, which provides 22.2g of protein, 80 calories, and 200mg. Additionally, there is Creatine HMB, described as providing 30 servings per container. Lastly, the ad showcases the Grass-Fed Protein+ bar, featuring 15g of protein, 220 calories, and 15g. Each product is designed to support workout performance and recovery, appealing to fitness-oriented individuals. The use of grass-fed sources and clear nutritional information aim to address health concerns and promote transparency in the supplement industry. # Visual style The visual style of the ad is clean and well-lit, with a focus on presenting the products in a realistic kitchen setting. The image features a high-definition quality, emphasizing the product packaging and ingredients. The color palette is neutral, with white and gray tones dominating the background, allowing the product labels and text to stand out. The overall presentation is designed to appear approachable and trustworthy, similar to user-generated content, while maintaining a polished look. # Hooks Headline: Don't forget to stock up on your monthly favorites. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - High protein intake from quality grass-fed sources # Benefits - 28g protein - <1g fat - 1g carbs - 22.2g protein - 80 calories - 200mg - 30 servings - 15g protein - 220 calories - 15g # Features - 100% GRASS-FED Whey Protein Isolate - Collagen Peptides - CREATINE HMB - Grass-Fed Protein+ # Call to action SHOP HERE # Social proof - @transparentlabs # Point of view - Brand: The overall image showcases the brand's products and calls the viewer to shop. # Storyline - The ad showcases various Transparent Labs products (Grass-Fed Whey Protein Isolate, Grass-Fed Collagen, Creatine HMB and Grass-Fed Protein+ bar) arranged neatly on a kitchen counter. This display is meant to highlight the range of products and ingredients offered, with a clear focus on protein and grass-fed sources. The perspective is from a brand's point of view that wants to inform the viewer about its products. - The ad emphasizes the nutritional benefits and key ingredients of the products through on-package labels. This is done to quickly inform the viewer about the product's protein content, calorie count, and other nutritional facts. The message is from a brand perspective and wants to convey transparency and quality to potential customers. - The ad features a call to action prompting the viewer to shop for these monthly favorites at Transparent Labs, along with the text: "Don't forget to stock up on your monthly favorites". This is meant to drive immediate sales and encourage repeat purchases. The CTA is presented from the brand's point of view and wants the viewer to take immediate action and make a purchase.

# Ad summary The image shows a glass filled with red liquid next to a container of creatine supplement. Text over the image indicates the poster is trying the brand because their coaches suggested it. # Brand positioning Transparent Labs positions itself as a brand recommended by coaches, suggesting a focus on quality and effectiveness. By emphasizing recommendations from trusted figures, the brand implies a high level of reliability and performance, appealing to consumers who value expert opinions and seek results-driven supplements. Transparent Labs aims to occupy the space of a credible and effective supplement provider, targeting health-conscious individuals who prioritize informed choices and professional endorsements. # Product Transparent Labs Creatine HMB is a creatine supplement designed to enhance strength. It comes in a container that holds 30 servings and is unflavored. The ad promotes the creatine supplement as a product suggested by coaches. The main selling point is that it can help users achieve their strength goals, and it's presented as a product that even coaches recommend, making it a trustworthy option for those looking to improve their workout performance. # Visual style The ad has a casual, user-generated content (UGC) style, resembling a snapshot taken on a smartphone. The lighting is natural and soft, creating a bright and airy feel. The composition is simple and straightforward, with the product and drink placed in the foreground against a cluttered background, giving the impression of a real-life setting rather than a staged advertisement. The typography is minimal, with text overlaid on the image in a plain font. This contrasts with highly polished ads and gives a sense of authenticity and relatability, likely to catch the eye in a busy feed by feeling less like an ad and more like a personal recommendation. # Hooks Headline: First day taking creatine # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a pain point related to the desire for increased strength, particularly among athletes or fitness enthusiasts who may be seeking ways to enhance their performance. # Value propositions - The creatine supplement is recommended by coaches. # Benefits - Strength # Features - Creatine Supplement - 30 Servings - Unflavored # Call to action None used. # Social proof - "My coaches suggested this brand so I'm giving it a try!" # Point of view - Customer: The POV is that of a customer sharing their experience using the product for the first time, which is a direct perspective. - Brand: The brand name is visible on the supplement container, showcasing the brand's presence and association with the product. # Storyline - The story begins with the detail that this is the first day of taking creatine. This creates a sense of anticipation and newness for the audience, positioning the product as something fresh and worth trying. The image is being conveyed from the customer POV. - The story continues with the assertion that the user's coaches suggested this brand. This builds trust and credibility by implying that experts in the field recommend the product. This is being conveyed from the customer POV. - The final part of the story is that the user is giving it a try, which invites the audience to join them on this journey and see the results firsthand. This is being conveyed from the customer POV.

# Ad summary The ad is a photo of a man with a muscular physique that is standing with his legs slightly apart and arms hanging at his sides. To the left of him are images of five different supplements with the name of the supplement and the time of day when it is recommended to take it. # Brand positioning Transparent Labs is presented as a daily supplement brand that is focused on fitness and recovery, and appears to be targeted toward men with an active lifestyle. The brand is positioning itself as a resource for supplements to take throughout the day to help support muscle development, hydration, and sleep. # Product The ad promotes five different Transparent Labs products, which are all shown with white bottles and blue labels. First is the Protein Pancakes, followed by Creatine HMB, then 100% Grass-Fed Whey Protein, Hydrate, and Sleep & Recover. The first product is packaged in a bag, and features an image of golden pancakes. Each product has a specified time of day associated with it to create a daily routine for the user. # Visual style The image is a standard product display in a real-life setting. The fitness studio background suggests a fitness-focused audience. The lighting is natural. # Hooks Headline: Daily Supplements # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The recommended timeline suggests how to use Transparent Labs products throughout the day. # Benefits - None used # Features - Protein Pancakes - Creatine HMB - 100% Grass-Fed - HYDRATE - SLEEP & RECOVER # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad shows a daily routine of supplement use, from the brand's perspective, with a man standing next to the supplements. # Storyline - The image is meant to show the products that will be consumed by a fitness enthusiast throughout the day to get the nutrients they need to maintain their physical shape. This is presented from the brand's POV.

# Ad summary This ad features a user testimonial about Transparent Labs' 100% Grass-Fed Whey Protein Isolate in Cookies & Cream flavor. The testimonial highlights the user's satisfaction with the product, particularly when used in a Ninja Creami machine to create a dessert. The ad aims to showcase the versatility and deliciousness of the protein powder, leveraging social proof to encourage others to try it. # Brand positioning Transparent Labs is presented as a high-quality supplement brand, specifically highlighted through their 100% Grass-Fed Whey Protein Isolate. The brand positions itself by emphasizing the quality of its ingredients and nutritional benefits. The focus on "100% Grass-Fed" implies a commitment to natural and healthy sourcing, appealing to health-conscious consumers who prioritize clean and high-quality protein sources. The overall impression is one of transparency, quality, and a dedication to providing premium supplements for fitness enthusiasts. # Product The featured product is Transparent Labs' 100% Grass-Fed Whey Protein Isolate, specifically in the Milk & Cookies flavor. It is a protein powder designed to support muscle recovery and overall health. The product highlights that it is made from grass-fed whey, containing 28g of protein, less than 1g of fat, and 1g of sugar per serving. It is packaged in a white plastic jar with a label detailing the nutritional information and flavor. The ad also shows it being used in a Ninja Creami machine to create a protein-rich ice cream, showcasing its versatility beyond a standard protein shake. # Visual style The ad features a user-generated content (UGC) aesthetic, appearing as a casual, unedited snapshot. The lighting is bright and natural, giving a clean look. The composition is simple and direct, focusing on the product and its use in a real-world context. The visual style aligns with authenticity and relatability, which are key elements of UGC. # Hooks Headline: First ever Ninja Creami 10/10 # Funnel stage Consideration # Pain points None used. # Value propositions - 100% Grass-Fed Whey Protein Isolate: High-quality protein source. - Versatile product usable in shakes or Ninja Creami machine. - 28G protein, <1G Fat, 1G Sugar: Delivers high protein with minimal fat and sugar, beneficial for health-conscious individuals. # Benefits - Protein supplement # Features - 100% Grass-Fed Whey Protein Isolate - 28G protein - <1G Fat - 1G Sugar - 30 Servings # Call to action None used. # Social proof - "First ever Ninja Creami 10/10" - User: This quote provides a highly positive user review, indicating that others have successfully used and enjoyed the product, boosting credibility. # Point of view - Customer: The top caption, "First ever Ninja Creami 10/10 @transparentlabs", represents the customer's highly positive review of the product. # Storyline - The ad opens with a user's endorsement of the product with the text, "First ever Ninja Creami 10/10 @transparentlabs", to convey excitement and satisfaction. This is delivered from the customer's perspective, showing their positive experience with the product. The ad uses social validation to grab viewers' attention and position Transparent Labs as a worthwhile brand. - The image then shows a dessert, made with the protein powder, in a clear container alongside the protein powder in its packaging. The dessert is topped with an Oreo cookie. The brand showcases a moment of use for its product, while suggesting it can be used to make delicious, lower calorie desserts.

# Ad summary This ad explains how to improve body composition by building muscle and losing fat. The content presents five key steps: lifting weights, eating enough protein, maintaining a small caloric deficit, increasing daily movement, and progressively overloading workouts. Each step is reinforced with visuals of the female creator demonstrating exercises and meals. # Brand positioning This ad does not present a brand. Instead, it promotes the concept of improving body weight composition through exercise, diet, and movement. It positions the ad as an educational tool that helps customers improve muscle and lose fat. The content focuses on achieving optimal body composition through holistic changes to lifestyle rather than a quick fix. # Product This ad doesn't promote a specific physical product; instead, it promotes a lifestyle of muscle-building and fat loss. The key elements include weightlifting exercises, eating an adequate amount of protein, staying in a small caloric deficit, increasing daily movement, and progressively overloading workouts. It is intended for individuals seeking to improve their body composition, with a focus on building muscle and reducing fat. The ad emphasizes the importance of strength training using exercises like squats, Romanian deadlifts, hip thrusts, presses, and rows. It also highlights the importance of consuming 0.7 to 1 gram of protein per pound of body weight per day to support muscle repair and growth. Viewers are encouraged to monitor their calorie intake to maintain a slight deficit and increase daily activity through walking to support fat loss. # Visual style The ad has a polished and clean aesthetic. The editing style includes quick cuts, and static shots. It has a hybrid production quality that creates a balance between UGC and commercial quality. The pacing is consistent, with quick cuts timed to the voiceover. # Hooks Spoken: Female 1: Body weight composition means Text overlay: 00:00–00:02 body weight composition means Visual: 00:00–00:02 A woman with dark, curly hair wearing a black bikini stands on a sandy beach next to a palm tree on a bright sunny day. She's holding a coconut drink and facing the camera with a neutral expression. In the background, the ocean and clear blue sky are visible. The camera is stationary and captures a full shot of the woman. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration addressed is the difficulty people face when trying to improve their body composition effectively. This is signaled when the creator provides a step-by-step explanation. # Value propositions - The ad offers a comprehensive guide to body recomposition by covering exercise, nutrition, and lifestyle adjustments. - The step-by-step approach simplifies the process, making it accessible to a wider audience. - Balancing a small caloric deficit with adequate protein ensures muscle growth while losing fat. # Benefits - Improve body composition - Build muscle - Lose fat - Support muscle repair and growth - Support fat loss without interfering with recovery # Features - Lift weights three to four times a week - Focus on compound movements like squats, Romanian deadlifts, hip thrust, presses, and rows - Train close to failure - Eat enough protein - 0.7 to 1 gram of protein per pound of body weight per day - Stay in a small caloric deficit or around maintenance calories - Increase daily movement - Progressively overload your workouts - Increase weights, reps, or overall performance # Call to action None used. # Social proof - None used. # Point of view - Customer 0% – None used - Brand 0% – None used - Expert 100% – The female creator gives instructions and advice on how to improve body composition. # Storyline - 00:00–00:04 00:00–00:04 The ad introduces the concept of improving body composition by building muscle and losing fat. The intention is to establish the core message of the ad and capture the viewer's interest by presenting the idea of a holistic approach to fitness. The story is being told from the perspective of a female fitness creator who offers guidance and expertise. - 00:04–00:06 00:04–00:06 The creator offers to demonstrate how to improve body composition. The intention is to transition into a practical demonstration, providing viewers with actionable steps. The perspective remains with the female fitness creator who shows her expertise by teasing advice. - 00:06–00:13 00:06–00:13 Step 1 is presented: lifting weights three to four times a week, with a focus on compound movements like squats, Romanian deadlifts, hip thrusts, presses, and rows. The intention is to offer a specific and manageable action that viewers can implement. The perspective remains with the creator demonstrating the exercises. - 00:13–00:16 00:13–00:16 The creator emphasizes training close to failure to stimulate muscle growth. The intention is to provide additional detail on the intensity and effort required for effective weightlifting. The perspective remains with the creator, showing the value of working out until your muscles have a reason to grow. - 00:16–00:23 00:16–00:23 Step 2 is presented: eating enough protein, with a recommendation of 0.7 to 1 gram of protein per pound of body weight per day to support muscle repair and growth. The intention is to add a nutritional element to the fitness routine. The perspective shifts to illustrating protein-rich meal options. This moment is intended to be informative and encouraging. - 00:23–00:31 00:23–00:31 Step 3 is presented: staying in a small caloric deficit or around maintenance calories. The intention is to highlight the importance of calorie management, with an emphasis on not being too aggressive to maintain muscle mass. The perspective remains with the creator illustrating how to log calories. - 00:31–00:38 00:31–00:38 Step 4 is presented: increasing daily movement instead of doing excessive cardio. The intention is to encourage walking to support fat loss without interfering with recovery. The perspective remains with the creator demonstrating how to increase daily steps. - 00:38–00:44 00:38–00:44 Step 5 is presented: progressively overloading workouts, focusing on increasing weights, reps, or overall performance over time. The intention is to provide the final step for long-term fitness progression. The perspective remains with the creator demonstrating the final step.

# Ad summary This ad showcases a drink made with focus supplements, suggesting its benefits for concentration. The creative combines a lifestyle setting with a product focus, aiming to appeal to those seeking mental clarity. # Brand positioning The brand aims to occupy a space in the consumer's mind as a provider of supplements that aid in focus and mental clarity. It positions itself as a functional brand, offering products that enhance cognitive performance and productivity. The brand aligns with a lifestyle of efficiency and mental sharpness, catering to individuals who prioritize optimal cognitive function. It forgoes flashy or extravagant marketing, instead focusing on communicating the practical benefits of its supplements for daily focus and concentration. # Product The featured product is a focus supplement, specifically a Creatine HMB supplement. The powder is mixed into a yellow drink, implying the product is consumed as a beverage to enhance concentration and mental performance. The supplement comes in a white container with blue accents. The ad presents the supplement as an aid for those looking to improve their focus and mental clarity, and the product's inclusion in a daily work environment suggests it is designed for people seeking a productivity boost in their daily routines. # Visual style The ad features a bright, lifestyle-focused aesthetic with natural lighting and a minimalist background. It has a clean, modern feel, emphasizing the product within a real-life setting. The production quality appears to be high, with crisp imagery. The integration of the product into an everyday work environment suggests a desire for scannability and relatability. # Hooks Headline: the best focus supplement # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the need for better focus, implied by the headline, "the best focus supplement,". # Value propositions - The product is packaged with 30 servings. # Benefits - None used. # Features - Creatine HMB - 30 Servings # Call to action None used. # Social proof - None used. # Point of view - Customer: The workspace setting creates a relatable environment for someone seeking focus supplements to enhance their productivity. - Brand: The presentation of the product and its drink form showcases how the supplement can be integrated into a consumer's routine. # Storyline - The image begins with a well-lit workspace, featuring a laptop, a glass jar with a yellow drink, and a supplement container. This is intended to set a scene of productivity and routine. The viewer experiences this from the implied perspective of someone working at a desk, establishing a familiar and relatable environment. - The focus then shifts to the drink made with the focus supplement next to the supplement container. This highlights the ease of incorporating the supplement into one's daily routine. The viewer experiences this from the brand's perspective, showcasing how the product can be easily integrated into a consumer's daily life. - Finally, the ad concludes by calling out the product as "the best focus supplement". This statement conveys the message that the product is the superior choice for enhancing focus, with the viewer experiencing this from the brand's perspective, reinforcing the product's value proposition.

# Ad summary This ad promotes Transparent Labs protein bars as a high-quality alternative to ultra-processed protein bars, emphasizing taste, quality ingredients, and various flavors to choose from for post-workout recovery. # Brand positioning Transparent Labs is presented as a brand committed to quality and taste in the protein bar market. The brand is positioned as a provider of protein bars with real ingredients that do not require consumers to sacrifice taste for quality. This positions Transparent Labs as a premium brand in the protein bar market, emphasizing natural ingredients and quality over the highly processed alternatives. It aligns with a health-conscious lifestyle, implying that consumers should care about the source and quality of their protein. The brand pushes against the norm of other protein bars that may compromise taste and quality. # Product Transparent Labs protein bars are presented as a high-quality protein snack made with real ingredients like peanut butter, oats, dates, grass-fed whey, and egg whites. These bars come in seven flavors, including Oatmeal Chocolate Chip, promoted as a favorite. The bars are positioned as a tasty yet healthy alternative to ultra-processed protein bars found at grocery stores. These bars are intended for those looking for a convenient post-workout protein source and prioritize taste and quality ingredients. By offering these bars, the brand addresses the concern that healthy protein bars often compromise on taste and ingredient quality. # Visual style The ad has a natural and informal aesthetic, resembling UGC. The editing is straightforward with static shots and minimal transitions, maintaining a consistent pace. The production quality suggests a hybrid approach, blending elements of both UGC and polished commercial styles to convey authenticity while maintaining a professional appearance. # Hooks Spoken: You just finished your workout and what's the first thing on your mind? I gotta get my protein in. Visual: 00:00–00:03: The shot is medium framed and stable, showing a muscular man in a gray t-shirt, black cap, and gray sweatpants, standing in a home gym. The gym includes a red weight bench, free weights, and a black far infrared sauna. The man gestures with his hands while speaking to the camera. The background wall is brick with artwork displayed. # Funnel stage Consideration # Pain points The desire to consume protein after a workout is often met with ultra-processed protein bars that may not provide optimal nutrition and quality. It is stated that “that ultra high processed bar is not gonna get you where you need to go.” # Value propositions - Combines taste and quality in a protein bar - Offers real ingredients in a convenient bar format - Provides trusted quality with enjoyable taste # Benefits - Quality you trust - Taste that you love # Features - Peanut butter - Oats - Dates - Grass-fed whey - Egg whites - Real ingredients - Seven flavors # Call to action None used. # Social proof - “Oatmeal chocolate chip’s my favorite” – Male 1 (brand representative) # Point of view - Brand 100% – The ad is delivered from the perspective of a man introducing and describing Transparent Labs protein bars. # Storyline - 00:00–00:03 A man is standing in a home gym, talking about the need to get protein after a workout, which introduces the topic of protein intake post-workout, establishing a relatable scenario. - 00:04–00:07 Continuing from the previous point, the man informs the audience that not all protein is created equal. The message is to question the source and quality of the protein consumed. It is spoken from the brand side with the intent of informing the audience. - 00:08–00:17 The man questions if it matters where protein is coming from and mentions grabbing a bar at the grocery store. This continues the narrative by challenging the idea that all protein sources are equal and introduces the possibility of settling for lower-quality options. The brand is speaking to highlight a common consumer behavior and create a question that the ad aims to answer. - 00:22–00:27 The man stands in a kitchen setting, asserting that Transparent Labs protein bars have changed the game. He states that with Transparent Labs, one does not have to sacrifice taste and quality. - 00:28–00:41 The man displays multiple boxes of Transparent Labs protein bars, then holds up a single bar to highlight the quality and real ingredients like peanut butter, oats, dates, grass-fed whey, and egg whites. He highlights the variety of flavors available.

# Ad summary A woman sits on her couch and shares how she used to only care about the calories and macros in her food, but now she cares about the quality of the ingredients. She switched to Transparent Labs Protein+ bars because they are made with grass-fed whey and egg whites for protein, dates and honey for carbs, and peanut butter, almonds, and walnuts for fats. She feels full after eating them instead of crashing an hour later, and they taste good. # Brand positioning Transparent Labs is presented as a health-conscious brand that values the quality of ingredients over simply tracking calories and macros. They aim to occupy a space in the consumer's mind as a brand that prioritizes natural, high-quality ingredients. This aligns with a healthy and active lifestyle. The brand pushes against category norms by focusing on real energy and feeling full after consumption rather than quick crashes. The brand positioning is both functional (high-quality ingredients) and emotional (real energy, feeling full, and delicious taste). # Product Transparent Labs Protein+ bars are protein bars that are made with high-quality ingredients. The protein comes from grass-fed whey and egg whites. The carbs come from dates and honey. The fats come from peanut butter, almonds, and walnuts. According to the ad, eating them gives you real energy and makes you feel full instead of crashing an hour later. The bars also taste good. # Visual style The ad has a clean and polished aesthetic. It is shot in natural light. The editing style is quick cuts, and the production quality is polished and commercial, which supports the intended tone and audience. The pacing is consistent. The cuts, text, and product actions are timed to music. # Hooks Spoken: 00:00–00:03 For the longest time, all I cared about was calories and macros. Text overlay: 00:00–00:02 FOR THE LONGEST TIME / 00:01–00:04 ALL I CARED ABOUT / 00:02–00:04 WAS CALORIES AND MACROS Visual: 00:00–00:09 The camera is stationary and shows a woman sitting on a white couch in a living room. She is wearing a light blue tank top and matching pants. Her hair is long and dark, and she is holding a small black microphone to her chest. She is gesturing with her hands as she speaks. # Funnel stage Consideration # Pain points Protein bars can be filled with cheap protein, artificial sweeteners, and fillers. # Value propositions - The protein comes from grass fed whey and egg whites - The carbs come from dates and honey - The fats come from things like peanut butter, almonds, and walnuts - I actually get real energy and I feel full after rather than crashing an hour later # Benefits - Real energy - Feel full after rather than crashing an hour later - Actually taste good - So delicious # Features - Grass fed whey protein isolate - Egg whites - Dates - Honey - Peanut butter - Almonds - Walnuts # Call to action You can find these at transparentlabs.com. # Social proof - "My energy levels, my digestion, my physique" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a real or implied user of the product. # Storyline - 00:00–00:03 00:00–00:03 The woman states that she used to only care about calories and macros. - 00:03–00:09 00:03–00:09 She says that if a protein bar was 180 calories and high protein, she automatically thought it was good. - 00:09–00:14 00:09–00:14 She realized that a lot of bars are filled with cheap protein, artificial sweeteners, and fillers. - 00:14–00:19 00:14–00:19 When she started caring about the quality of the ingredients rather than just the numbers, everything changed. - 00:19–00:22 00:19–00:22 She shares that her energy levels, digestion, and physique changed. - 00:22–00:25 00:22–00:25 That's why she switched to Transparent Labs Protein+ bars. - 00:25–00:34 00:25–00:34 The protein comes from grass-fed whey and egg whites, the carbs come from dates and honey, and the fats come from peanut butter, almonds, and walnuts. - 00:34–00:39 00:34–00:39 She says that with these bars she gets real energy and feels full after rather than crashing an hour later. - 00:40–00:43 00:40–00:43 And these protein bars actually taste good, seriously they are so delicious. - 00:44–00:46 00:44–00:46 You can find these at transparentlabs.com.

# Ad summary This ad is a user-generated content (UGC) style ad featuring Transparent Labs creatine and protein powder. The ad features a customer testimonial about how they incorporate the brand's creatine into their daily routine, highlighting the benefits of creatine. # Brand positioning Transparent Labs is positioned as a brand providing supplements for those looking to improve their physical performance and overall health. The brand seems to align with a lifestyle focused on fitness and wellness, offering products that support muscle growth, recovery, and cognitive function. Transparent Labs positions itself by emphasizing product efficacy and quality, as suggested by the testimonials. # Product The ad features Transparent Labs Creatine HMB and Whey Protein. The Creatine HMB is a creatine supplement with 30 servings of unflavored powder. The ad claims that Creatine HMB improves recovery, supports brain function, increases muscle strength and power, and boosts muscle growth. The ad also features Transparent Labs Whey Protein, specifically the Blueberry Pancakes flavor, which contains 28g of protein and less than 1g of fat per serving, as well as 30 servings per container. These products cater to individuals seeking to enhance their workout performance and overall well-being. # Visual style The ad has a UGC-style aesthetic, resembling a snapshot taken on a mobile device. The lighting appears natural. The overall composition is casual, with the products staged on a dark surface. The typography is simple and functional, typical of product-focused social media content. # Hooks Headline: Some of the benefits: - improves recovery - supports brain functions - increases muscle strength + power - boosts muscle growth # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets the pain point of individuals seeking to enhance their physical performance and recovery, as implied by the benefits of the creatine supplement (e.g., "improves recovery," "increases muscle strength + power"). # Value propositions - The combination of Transparent Labs Creatine HMB and Whey Protein is valuable for improving recovery, supporting brain function, increasing muscle strength and power, and boosting muscle growth. # Benefits - improves recovery - supports brain functions - increases muscle strength + power - boosts muscle growth # Features - Creatine HMB: creatine supplement - 30 servings - Unflavored - Whey Protein: Blueberry Pancakes flavor - 28g protein per serving - <1g fat # Call to action None used. # Social proof - "I take creatine everyday and just chuck it into my protein shakes both from @transparentlabs" - Implied User # Point of view - Brand: A general view of the products in the image with the product packaging visible is designed to showcase and identify the product as Transparent Labs. - Customer: The testimonial and recommendation are designed to highlight a customer sharing their personal experience with the product, implying satisfaction and positive results. # Storyline - The ad opens with a shot of Transparent Labs Creatine HMB and Whey Protein products on a dark surface. This sets the stage by showcasing the products being promoted. The perspective is that of the brand, as the focus is on product presentation. - The story transitions to a testimonial from someone who uses Transparent Labs products daily. The individual incorporates creatine into their protein shakes from Transparent Labs. This is intended to create relatability and trust through a customer's experience. - Finally, the ad highlights the benefits of using Transparent Labs creatine, which includes improving recovery, supporting brain function, increasing muscle strength and power, and boosting muscle growth. The perspective shifts back to the brand, as the intention is to promote the functional advantages of their product and persuade the viewer to consider using it. - The ad concludes with a recommendation, "(Highly recommend if you're not using it yet 😉)." The perspective is that of the person giving the testimonial, acting as a final endorsement to encourage the viewer to try the product.

# Ad summary This ad explains how to choose healthier food options by following three simple rules. These include understanding your ingredients, keeping ingredient lists minimal, and knowing which ingredients to avoid, focusing on a protein bar option. # Brand positioning Transparent Labs presents itself as a brand focused on simple, whole food ingredients, catering to health-conscious individuals who want to make informed choices about what they consume. By focusing on recognizable ingredients, minimal processing, and avoiding potentially inflammatory oils and refined sugars, the brand positions itself as a better-for-you option in the crowded health food market. The brand's functional positioning revolves around providing real food that works and tastes great, which clearly pushes against category norms that often rely on long lists of artificial ingredients and processed additives. # Product The featured product is a Transparent Labs protein bar designed for health-conscious consumers. The bar emphasizes real, recognizable ingredients such as oats, peanut butter, honey, coconut oil, and dates. By focusing on these ingredients, the brand addresses the purchase barrier of overly processed or artificial ingredients often found in other protein bars. This protein bar is being advertised as a real-food option that offers a healthier alternative with a focus on quality ingredients. # Visual style The ad features a clean, bright aesthetic with natural lighting and stationary shots. The editing is minimal, with simple cuts between shots. The production quality is polished and creates a UGC feel, giving the ad a casual, accessible tone. # Hooks Spoken: 00:00–00:02 [Speaking clearly] Three simple rules that I follow to make better food choices. Visual: 00:00–00:02 A woman stands in a modern kitchen with light brown wooden cabinets and white countertops. She is wearing a purple athletic bra and leggings. She looks directly at the camera and gestures with her hands as she speaks. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of navigating confusing ingredient lists. This is highlighted by the questions: “do I have these ingredients at home?”, “can I even pronounce this?”, and “was this made in a lab?” # Value propositions - Contains real, recognizable ingredients like oats, peanut butter, honey, coconut oil, and dates, making it a healthier choice. # Benefits - Real food - Tastes way better # Features - Ingredients like oats, peanut butter, honey, coconut oil, and dates # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of someone sharing tips for better food choices. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman standing in a kitchen, introducing three simple rules she follows to make better food choices. This is designed to hook viewers by presenting actionable, health-oriented advice right away. - 00:02–00:04 00:02–00:04 She explains the first rule: understand your ingredients and consider if they are pantry staples. The message aims to demystify food labels and encourage consumers to think critically about what they are eating. - 00:04–00:06 00:04–00:06 The ad follows up on the previous point with three questions to ask about the ingredients. The questions are presented in text overlay over her shoulder and reinforce the idea of questioning the ingredients. - 00:06–00:08 00:06–00:08 She explains the second rule: less is more, meaning simpler ingredient lists are preferable. This simplifies the choice for the consumer. - 00:08–00:09 00:08–00:09 The ad continues with a visual showing a protein bar ingredient list and then zooms out to show a much shorter list. This is intended to reinforce the point. - 00:10–00:11 00:10–00:11 Next, she explains the third rule: know your red flags, specifically inflammatory oils and processed sugars. This educates the viewer on specific ingredients to avoid. - 00:11–00:15 00:11–00:15 The ad follows with a visual comparison of healthy fats and processed oils, as well as processed and natural sugars. This visual reinforces the red flags. - 00:16–00:19 00:16–00:19 The ad continues the concept by focusing on the protein bar. The viewer is guided to follow the previous three rules when making a protein bar selection. - 00:19–00:27 00:19–00:27 The woman shows a box of Transparent Labs protein bars. She lists oats, peanut butter, honey, coconut oil, and dates as examples of what you can find in these protein bars, which are aligned to the stated values. - 00:27–00:29 00:27–00:29 She shows a close-up of the protein bar packaging. The ad showcases the nutrition facts panel, offering proof. - 00:29–00:31 00:29–00:31 The ad concludes with the woman reiterating that real food works for you and tastes way better. It ends by linking the brand values to the product.

# Ad summary This ad promotes Transparent Labs Creatine HMB by having a content creator share her experience using it to grow her glutes. She mentions how she unintentionally grew her glutes and how the Creatine HMB supplement has helped her. She states how it is a clean supplement with no weird fillers and that it doesn't mess with her gut health. # Brand positioning Transparent Labs is presented as a brand that health and fitness focused individuals can trust to improve their workout results. The brand is clearly positioned for those who value transparency in their supplements and want to improve their glutes. The brand leans on functional benefits rather than lifestyle associations. Its differentiating factors focus on the purity and health-conscious formulation of their products, suggesting that it goes against the norm of supplement brands by prioritizing gut health and avoiding unnecessary fillers. # Product The advertised product is Transparent Labs Creatine HMB. It is presented as a clean supplement that can help improve muscle growth and performance during training. The ad highlights that it helps muscles produce more energy during training, leading to better performance, better recovery, and, over time, more muscle growth. The product is for individuals who are focused on working out and fitness, specifically for glute gains. The ad directly addresses the concern that the product would magically grow glutes, rather than enhancing existing efforts. It comes as a powder and is taken one scoop (5g) daily, either after a workout or with breakfast, to ensure consistent intake and to improve performance, recovery, and muscle growth. It is stated to not mess with the consumer's gut health. # Visual style The ad has a modern, casual, and UGC-style aesthetic, with a polished feel, like a lifestyle vlog. The editing style includes quick cuts and static shots. The overall production quality is a hybrid, as it has a UGC feel but is also well-lit and aesthetically pleasing. The pacing is consistent at roughly 150 BPM, syncing cuts and product actions to the music beat. # Hooks Spoken: Female 1: I unintentionally grew my glutes in just six months, and I'm like, okay, what would happen if I actually do this intentionally? Visual: 00:00–00:01 The woman is in her living room by a floor length mirror. Her dog walks into the frame. She is wearing a lilac sports bra and gray sweatpants, and she is facing the mirror. / 00:01–00:05 The woman is standing at her kitchen counter in the same lilac sports bra and gray sweatpants. The kitchen is white with marble countertops. There is a picture-in-picture of her glutes transformation from before and after in the upper right corner. She is adding various bottles of supplements to a pink drink on her kitchen counter. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration or problem the product addresses is the desire for more effective muscle growth during workouts. “I unintentionally grew my glutes in just six months, and I'm like, okay, what would happen if I actually do this intentionally?” # Value propositions - The product does not magically grow glutes; instead, it enhances the results of the user's existing workout routine. # Benefits - Helps your muscles produce more energy during training - Better performance - Better recovery - Over time, more muscle # Features - Creatine - Clean product - No weird fillers - Doesn't mess with gut health # Call to action None used. # Social proof - “I use Transparent Labs because it's clean, no weird fillers, and it doesn't mess with my gut health, which matters way more than people think” – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is from the perspective of a customer of the brand. # Storyline - 00:00–00:01 The video begins with a woman standing in her living room in workout clothes. - 00:01–00:05 00:01–00:05 The woman is now standing in her kitchen, with a before-and-after picture of her glutes as a picture-in-picture element on the screen. She wonders what would happen if she intentionally grew her glutes. She is adding various bottles of supplements to a pink drink she has on her kitchen counter. The viewer sees her in the space where she is most comfortable and feels like they are there with her, building a sense of relatability. - 00:05–00:12 00:05–00:12 The woman is now in front of her closet, putting on her workout fit. Then, she is putting on headphones at her kitchen counter, putting in her gym access card, and walking to the gym. - 00:12–00:20 00:12–00:20 She is now at the gym, on a treadmill, doing hip thrusts with a barbell, and doing box jumps. The woman is at the gym doing her glute workout to showcase that she is actively working to grow her glutes, which will then further convince the consumer that they, too, can grow their glutes with the help of Transparent Labs Creatine HMB. - 00:20–00:23 00:20–00:23 In response to the previous moment, she lets the viewer know that it doesn't just magically grow your glutes and that it just makes the work you're already doing more effective. - 00:23–00:29 00:23–00:29 The woman continues to workout at the gym doing squats on a box, and Bulgarian split squats. She then lets the viewer know that she uses Transparent Labs because it is clean, has no weird fillers, and doesn't mess with her gut health, which matters way more than people think. - 00:29–00:34 00:29–00:34 The woman shows various workouts at the gym and lets the consumer know that they do not need to do a loading phase. The workout montage continues to show a wide variety of exercises. - 00:34–00:39 00:34–00:39 The video ends with the woman in her kitchen taking her Transparent Labs Creatine HMB and letting the viewer know she takes it with breakfast because if she doesn't attach it to a habit, she will forget.

# Ad summary This ad features a product made by Transparent Labs called LEAN, a cutting pre-training formula in Tropical Punch flavor, next to a BlenderBottle brand shaker bottle. The user is a fan of the product and uses it while in a calorie deficit. # Brand positioning Transparent Labs appears as a performance-focused brand, catering to health-conscious individuals who are interested in optimizing their workout results. The brand emphasizes transparency by including nutritional information on the packaging, so customers know exactly what they are putting in their bodies. The brand seems to focus on function, specifically for those who are cutting calories and working out, as this product is a 'cutting pre-training formula.' # Product The product being advertised is Transparent Labs LEAN, a cutting pre-training formula in Tropical Punch flavor. The container shown includes that it contains 6g of Citrulline Malate and 1g of L-Carnitine L-Tartrate. The container also states that there are 30 servings and 180mg. The product is geared towards those looking to optimize their workouts, specifically those in a 'calorie deficit.' # Visual style The ad has a user-generated content (UGC) aesthetic, as it resembles a photo taken with a smartphone. The image is casually composed with the product placed on a counter. The lighting appears natural. This style creates a sense of authenticity and realness, making the ad more relatable and less like a highly produced advertisement. # Hooks Headline: I've been LOVING this pre in my calorie deficit 🔥🔥 # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the struggle to maintain energy and performance during a calorie deficit, which is difficult to do. The ad aims to alleviate this struggle with a "Cutting Pre-Training Formula" to help achieve fitness goals. # Value propositions - Cutting Pre-Training Formula: This highlights that the product is specifically formulated to help users achieve a leaner physique while still getting the most out of their workouts. # Benefits - Cutting Pre-Training Formula # Features - 6G Citrulline Malate - 1G L-Carnitine L-Tartrate - 30 Servings - Tropical Punch # Call to action None used. # Social proof - "I've been LOVING this pre in my calorie deficit 🔥🔥" signals that other people enjoy and benefit from using the product. # Point of view - Customer: The top caption expresses a personal testimonial about enjoying the product in the context of a calorie deficit. - Customer: The overall image suggests a casual, user-generated perspective, implying it's taken by someone using the product in their daily routine. # Storyline - The ad opens with a close-up of the Transparent Labs LEAN pre-workout supplement and a BlenderBottle shaker bottle. This visual setup aims to immediately capture the attention of the audience by showcasing the product in a real-world setting, suggesting that the brand understands and shares the audience's lifestyle and preferences. The audience experiences the photo from the customer's POV. - Text stating, "I've been LOVING this pre in my calorie deficit 🔥🔥" is overlaid in the upper-left corner of the image to act as a testimonial. The customer is sharing their positive experience with the product in the context of their own fitness journey. This conveys a sense of authenticity and relevance to viewers who may be seeking similar results or facing similar challenges, and progresses the narrative by offering a personal endorsement. The audience experiences this from the customer's POV.

# Ad summary This image promotes Transparent Labs Bulk Black pre-workout. It emphasizes the boost of energy and focus the product provides. # Brand positioning Transparent Labs is presented as a premium supplement brand focused on providing high-quality, transparently labeled ingredients. The emphasis on "Bulk Black" suggests a specialized product line designed for intense workouts and serious athletes. The brand aims to occupy the space of a trusted and effective source for performance-enhancing supplements, appealing to health-conscious individuals who want to optimize their fitness results. # Product Transparent Labs Bulk Black is an elite pre-training formula. The product contains 8g of citrulline, 4g of beta alanine, and 2.5g of betaine anhydrous. The ad copy refers to the product as something you need when you need that extra little slap in the face. The product is naturally sweetened and contains 20 servings. It comes in a Blue Raspberry flavor. The product is shown to help give the user a burst of energy and focus before training. # Visual style The ad has a user-generated content feel. It uses natural lighting and an informal setting. The close-up shot focuses on the product, while the text overlay adds a personal touch. The overall effect is relatable and authentic, as if shared by a friend. The image is slightly blurry, giving it a more authentic feel. # Hooks Headline: When you need that extra little slap in the face 😲 # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the need for a quick boost of energy and focus, as captured in the line: "When you need that extra little slap in the face 😲" # Value propositions - Elite Pre-Training Formula - Naturally Sweetened # Benefits - An extra little slap in the face # Features - 8G Citrulline Malate - 4G BETA ALANINE - 2.5G BETAINE ANHYDROUS # Call to action None used. # Social proof - @transparentlabs # Point of view - Customer: The top caption uses the language, "When you need that extra little slap in the face," which implies the perspective of someone who uses the product and understands its effects. # Storyline - The ad starts by showing a product being held by a person, this establishes the visual context and grounds the product in a real-world setting. The hand-held presentation gives the ad an authentic feel, suggesting a user’s perspective. The message is that the product is an everyday essential. - The focus then shifts to the text overlay, which describes the feeling of needing a boost. This creates a problem statement that many viewers can relate to. This portion of the story suggests that the brand understands the viewers need for a quick pick-me-up. - Finally, the ad focuses on the product details, highlighting its benefits. This helps position the product as the solution to the problem of needing that extra little "slap in the face."