How PHLUR Advertises on Meta

# Ad summary This ad promotes the Vanilla & Cream Duo Body Mist set from PHLUR. It features user-generated content (UGC) with a woman highlighting the unique benefits of the body mists. # Brand positioning PHLUR is presented as a brand that understands consumer demand and offers popular products in convenient sets. By combining their best-selling scents into a set with a discount, the brand positions itself as responsive to customer desires. This approach aligns with a modern beauty brand that prioritizes accessibility and value without sacrificing quality. The brand is positioned as creating long-lasting, decadent scents. # Product The featured product is the Vanilla & Cream Duo Body Mist set from PHLUR. The set contains two body mists: Vanilla Skin, described as an award-winning vanilla scent, and Heavy Cream, characterized by indulgent, decadent notes. These are not perfumes and can be sprayed on clothes and hair without being overpowering. The body mists are designed to be layered for a unique fragrance experience and come in a large bottle for frequent use. The set is available for $10 off, making it an attractive offer. # Visual style The ad features a casual, UGC-style aesthetic, aligning with authentic content commonly found on social media platforms. Editing involves quick cuts and static shots to maintain a conversational, relatable tone. The production quality is slightly polished, suitable for social media feeds, using natural lighting to enhance the product's appeal. Pacing is consistent at about 80 BPM to keep viewers engaged without feeling rushed. Text overlays are timed to emphasize key points and align with the spoken narrative. # Hooks Spoken: 00:00–00:02 Female 1: [Enthusiastic] Both of these sold out on their own, so now they're selling them in a set. Text overlay: 00:00–00:02 PHLUR’S sold out body mist set Visual: 00:00–00:02 A woman with long red hair is sitting at a table, wearing a dark teal top. She picks up a bottle of Vanilla Skin body mist, smells it, and then picks up a small white bottle cap. The text overlay reads, “PHLUR’S sold out body mist set”. The background is a white door, a gray wall, and a gray painting. # Funnel stage Consideration # Pain points The central pain point is the desire for a long-lasting, indulgent scent that isn't overpowering. Many scents don't last long or can be too intense for everyday use. The ad addresses this by highlighting the PHLUR body mists as a solution: “so you can spray them on your clothes, your hair, it’s not overpowering” (00:16–00:20) and “they last way longer than you think” (00:22-00:23). # Value propositions - The set is available at $10 off - Body mists rather than perfume allows for light usage - Versatile and quality product - Large bottle for frequent use # Benefits - Decadent scents - Award winning vanilla scent - New addiction - You’re going to get compliments - Come in a huge bottle - Freshening up throughout the day - Never felt better # Features - Vanilla Skin - Heavy Cream - Body mists - Can be sprayed on clothes and hair - Not overpowering - Last longer # Call to action just click the link # Social proof - “No, she is absolutely right, they wouldn’t stop selling out of their best sellers” – Female 2 (Customer) # Point of view - Customer 100% – The ad is entirely delivered by customers who use and enjoy the product, creating a relatable and authentic feel. # Storyline - 00:00–00:02 00:00–00:02 A woman holds up two bottles of PHLUR body mist while a text overlay reads “PHLUR’S sold out body mist set.” - 00:02–00:02 00:02–00:02 She confirms that both scents sold out on their own and are now available together in a set, emphasizing the appeal of owning both. - 00:03–00:07 00:03–00:07 A second woman explains that the body mists are bestsellers and now come in a set, offering a $10 discount, which adds value and incentivizes purchase. - 00:07–00:09 00:07–00:09 She introduces the product as the Vanilla & Cream Duo Body Mist set from PHLUR, highlighting its appeal and brand connection. - 00:10–00:13 00:10–00:13 The woman sprays the Heavy Cream body mist on her chest and then sprays the Vanilla Skin body mist on her hair. She conveys the message that they work well together. - 00:13–00:15 00:13–00:15 The woman clarifies that these products are body mists, not perfumes, implying a lighter, more versatile usage. - 00:16–00:23 00:16–00:23 She elaborates on how the body mists can be sprayed on clothes and hair without being overpowering and suggests that being made by PHLUR, they last longer. - 00:24–00:28 00:24–00:28 The woman explains that if you like indulgent, decadent scents or are looking for an award-winning vanilla scent, then these are for you. - 00:29–00:31 00:29–00:31 She describes the product as addictive and suggests that you’re going to get compliments. - 00:32–00:36 00:32–00:36 The woman describes the product as coming in a huge bottle and that it’s 100% necessary. - 00:36–00:38 00:36–00:38 She highlights how the product can be used to freshen up throughout the day, which never felt better, emphasizing the benefits of using the product. - 00:39–00:41 00:39–00:41 The woman restates that the product is $10 off for the set and includes a call to action, “just click the link,” which encourages purchase.

# Ad summary A creator demonstrates how to build your own set of Phlur travel size fragrance. # Brand positioning Phlur aims to occupy the space of offering affordable, unique fragrances that are also available in travel-friendly sizes. The brand positions itself as forward-thinking by offering a mix-and-match option to create fragrance wardrobes that are viral scents that are selling out. # Product Phlur is offering a custom travel trio, where you can pick three travel-size body mists that can be layered together or enjoyed on their own, with the opportunity to save up to $15. The scents being highlighted are all viral scents that have been selling out. Some scents available for the body mist option are Berry Cream, Matcha Milk, Cashmere Skin, Vanilla Blackberry, Vanilla Skin, and Heavy Cream. # Visual style The ad has a polished feel, with natural lighting. The video has quick cuts that follow the audio, which is timed to the beat. # Hooks Spoken: 00:00–00:03 I can build my own set of Phlur's bestsellers and save $10. Text overlay: 00:00–00:03 I can build my / 00:00–00:03 bestsellers and save $10 Visual: 00:00–00:02 The screen shows the Phlur website with the option to build your own custom travel trio, with the various scents shown. A woman is in the bottom corner in a yellow sweater with open hands, speaking about the website. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point the product is solving is wanting to be able to try the viral scents, but they keep selling out. Quote: "These are all viral scents that have been selling out over and over again." # Value propositions - Create a fragrance wardrobe to elevate your everyday. Pick three scents to layer together or enjoy on their own. # Benefits - Save up to $15 - Viral scents - To match my collection # Features - You can build your own travel trio - Pick three scents - Layer scents together - Travel size # Call to action None used. # Social proof - “I can build my own set of Phlur's bestsellers and save $10.” – Female 1 (Customer) - “I'm obsessed with how they layer together and now I have cute travel ones to match my collection.” – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the customer's point of view, showing how excited she is to create the body mist set. # Storyline - 00:00–00:03 00:00–00:03 The video starts with a woman showing the ability to build her own set of Phlur bestsellers and save $10. This conveys that the brand is allowing people to create their own custom scent of travel fragrances, and why it is worth trying. - 00:03–00:08 00:03–00:08 The woman clarifies that Phlur is finally letting you build your own custom set of travel fragrances. This builds off of the previous statement by emphasizing the 'finally' which creates anticipation for consumers. - 00:08–00:14 00:08–00:14 She notes that all scents have been selling out but is grateful the brand made smaller sizes. The shift here builds anticipation and excitement in the consumer. - 00:14–00:18 00:14–00:18 She explains that she picked Vanilla Skin, Heavy Cream, and Vanilla Blackberry. The shift here builds more connection, as the creator is showing what scents she picked. - 00:18–00:22 00:18–00:22 The creator is obsessed with how they layer together and has cute travel ones to match her collection. This brings excitement to the consumer, as she shows the outcome.

# Ad summary This ad promotes the PHLUR Vanilla Skin and Heavy Cream Duo body mist set. It uses a creator review format, with one creator amplifying and supporting another creator's positive review. The ad emphasizes the appeal of the scents, their non-overpowering nature, and longevity, and a limited-time discount on the set. # Brand positioning PHLUR positions itself as a brand specializing in unique and high-quality fragrances, specifically body mists, that stand out from traditional perfumes. Their body mists are presented as long-lasting, non-overpowering, and layerable, catering to those seeking a refreshing, everyday scent. By focusing on quality ingredients and unique scent combinations, PHLUR aims to occupy the space for those who appreciate indulgent and award-winning vanilla scents. # Product The featured product is the Vanilla and Cream Duo Body Mist set from PHLUR. It includes two distinct body mists: Vanilla Skin and Heavy Cream. The body mists are designed to be layered, offering a unique and customizable scent experience. They come in large bottles. Unlike perfumes, the body mists are not overpowering, making them suitable for spraying on clothes and hair for all-day wear. The set is available at a limited-time discount of $10 off, which is intended to encourage customers to purchase the set while the offer is available. # Visual style The ad has a polished UGC aesthetic, featuring a hybrid approach with a blend of casual, first-person recommendations and more structured product claims. The editing style consists of quick cuts and static shots. The pacing is consistent throughout the ad. The visuals are timed with voiceover lines. # Hooks Spoken: Female 1: Both of these sold out on their own, so now they're selling them in a set and the limited deal is insane. Text overlay: Both of these sold out on their own / so now they're selling them in a set / and the limited deal is insane. Visual: 00:00–00:04: A light-skinned young woman with long brown hair is centered in the frame against a neutral wall. She is wearing a long sleeve navy shirt. She is holding a white serving tray with two PHLUR body mists on it, one light in color, and one amber. The camera is stationary and eye-level. The video is well-lit with natural light. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies that traditional perfumes can be overpowering. Quote: "I repeat, these are not perfumes, they are body mists so you can spray them on your clothes, your hair, it is not overpowering." # Value propositions - Limited-time deal - $10 off for the set # Benefits - Unique and customizable scent experience - Not overpowering - Freshening up throughout the day has never felt better. - Last a lot longer than you think. - They will be your new addiction - You're gonna get compliments. # Features - Vanilla and Cream Duo Body Mist set - Includes two distinct body mists: Vanilla Skin and Heavy Cream. - Body mists are designed to be layered - Unlike perfumes, the body mists are not overpowering - Suitable for spraying on clothes and hair for all-day wear. - Long lasting # Call to action Just click the link # Social proof - "Both of these sold out on their own, so now they're selling them in a set and the limited deal is insane." – Female 1 (Creator) - "No, she is absolutely right, they couldn't stop selling out of their best sellers so they made them a set and it's $10 off." – Female 2 (Creator) # Point of view - Customer 50% – POV is communicated through a casual, first-person recommendation from a customer. - Brand 50% – POV is communicated through a brand-affiliated creator. - Expert 0% – Expert POV is not present in the ad. - External source 0% – External source POV is not present in the ad. # Storyline - 00:00–00:02 A creator presents two PHLUR products, the Vanilla Skin and Heavy Cream body mists. - 00:00–00:03 The creator highlights that the products sold out individually, so the company is selling them as a set. - 00:02–00:04 The creator emphasizes that the limited deal is "insane,". - 00:04–00:06 Another creator confirms the previous information. - 00:06–00:09 The creator states the products are best sellers and being offered as a set at $10 off. - 00:09–00:12 The creator confirms the products are the Vanilla and Cream Duo Body Mist set from PHLUR. - 00:13–00:16 The creator states the scents work well together and are "meant to be layered." - 00:17–00:19 The creator repeats the product is not a perfume, but a body mist. - 00:20–00:23 The creator states that the product can be sprayed on clothes and hair because it is not overpowering. - 00:24–00:26 The creator states that because the mists are made by PHLUR, they last longer. - 00:27–00:32 The creator recommends the body mists for those who like indulgent and decadent scents. - 00:32–00:33 The creator claims the mists will be the customer's "new addiction". - 00:34–00:36 The creator states the customer will get compliments while wearing the mists, even if they are not looking for them. - 00:36–00:40 The creator states that the body mists come in huge bottles that are 100% necessary. - 00:41–00:42 The creator states that "freshening up throughout the day has never felt better." - 00:43–00:45 The creator restates the deal of $10 off for the set and prompts the customer to click the link.

# Ad summary This ad showcases Phlur's hair and body fragrance mists, highlighting their variety of scents and positioning them as high-quality products crafted by world-class perfumers. # Brand positioning Phlur is presented as a brand that creates high-quality fragrances, specifically 'mouthwatering mists crafted by world-class perfumers.' This positions the brand in the premium fragrance market, emphasizing expertise and sophistication. The brand aims to occupy a space in the consumer's mind as a creator of unique and desirable scents for both hair and body. The brand aligns with values of luxury and sensory pleasure, suggesting a lifestyle of indulgence and self-care. By highlighting the craftsmanship of 'world-class perfumers,' Phlur potentially pushes against category norms that focus solely on celebrity endorsements or mass-market appeal, instead emphasizing the artistry and expertise behind their fragrances. The brand positioning is both functional (offering hair and body fragrance mists) and emotional (evoking a sense of luxury and sensory delight). # Product The product being advertised is Phlur's hair and body fragrance mist, available in five different scents: Vanilla Skin, Mango Mood, Dragon Fruit, Amber Haze, and Moonstone. Each mist comes in a transparent bottle with a cylindrical shape and a white cap. The product is for anyone who enjoys refreshing and fragrant mists for their hair and body. The USPs include the variety of scents and the fact that they are crafted by 'world-class perfumers.' The ad does not explicitly mention use occasions, but the product's nature implies everyday use for a quick refresh or to add a pleasant scent. The ad addresses the purchase barrier of uncertainty by showcasing multiple scent options, allowing customers to choose their preferred fragrance. The ad tells the viewer that these products are worth trying because they are high-quality, crafted by experts, and offer a variety of unique and appealing scents. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the product in a visually appealing way. The production quality is high, with studio-shot lighting and a soft gradient background. The visual motif is a product showcase, with the bottles arranged in a row to highlight the variety of scents. The image treatment includes background removal and color grading to enhance the colors of the liquids. The typography is clean and legible, with a focus on readability. The style is modern and sophisticated, aiming to capture attention in-feed with its visually appealing presentation. # Hooks Headline: Mouthwatering mists crafted by world-class perfumers. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - High-quality fragrance mists crafted by world-class perfumers # Benefits - Mouthwatering mists # Features - Hair & body fragrance mist - Crafted by world-class perfumers # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the product's features and benefits, emphasizing its quality and variety. # Storyline - The ad opens with the text 'Mouthwatering mists crafted by world-class perfumers,' which is intended to immediately capture the viewer's attention and establish the product's high quality and unique appeal. The brand is telling the audience that their mists are not only fragrant but also crafted with expertise, setting a tone of luxury and sophistication. - The ad then showcases five different bottles of Phlur hair and body fragrance mists, each with a different color and scent name. The brand is visually presenting the variety of options available to the customer, highlighting the range of fragrances and appealing to different preferences.

# Ad summary An influencer shows off a perfume combination from PHLUR that smells like a warm hug. # Brand positioning PHLUR is presented as a modern fragrance brand that specializes in sophisticated and gourmand scents. The brand's products, such as Heavy Cream and Vanilla Skin, push against the typical perfume industry norms by combining unexpected and complementary fragrance notes. PHLUR's overall positioning is focused on creating unique, memorable, and emotionally resonant scents that offer an olfactory experience. The brand values align with indulgence, warmth, and sensory pleasure, promoting a lifestyle where fragrance is a way to enhance everyday moments. The brand's products are designed for those who appreciate complex and inviting aromas. # Product The products featured in the ad are the PHLUR Heavy Cream and Vanilla Skin hair and body fragrance mists. Heavy Cream includes notes of marshmallow, salted caramel, vanilla, coconut cream, and whipped cream. Vanilla Skin contains sugar crystals, pink pepper, cashmere woods, vanilla, and sandalwood. These fragrance mists can be combined to create a scent that smells like "the most delicious warm hug that you will ever get." The scents target those who love gourmand fragrances. # Visual style The ad has a casual, UGC aesthetic, with static shots, and few transitions. It is filmed in selfie-style, and has a consistent pacing. # Hooks Spoken: 00:00–00:01: Oh my gosh. Text overlay: 00:00–01:03: The combo that will having people want to hug you longer 🧸☁️☕🍦🤍✨ Visual: 00:00–00:01: Close-up shot in selfie style. A fair-skinned person with long brown hair and a black baseball cap looks upward and makes an excited expression. # Funnel stage Consideration # Pain points None used. # Value propositions - Full size duo on sale for $66 # Benefits - Combine these two together, you literally smell like the most delicious warm hug that you will ever get. # Features - Heavy Cream notes: marshmallow, salted caramel, vanilla, coconut cream, and whipped cream. - Vanilla Skin contains sugar crystals, pink pepper, cashmere woods, vanilla, and sandalwood. # Call to action None used. # Social proof - If you're a gourmand lover, you are absolutely gonna want to get this set – Female 1 (Customer) # Point of view - Customer 100% – The ad is delivered in first person by a woman who is a fan of the brand. # Storyline - 00:00–00:01 A woman expresses excitement about a fragrance combination. - 00:01–00:14 00:01–00:14: The woman holds up two bottles, PHLUR Heavy Cream and PHLUR Vanilla Skin, and describes them as an iconic duo. She suggests that if you love gourmand fragrances, you'll want to get this set. - 00:14–00:21 00:14–00:21: The woman holds up the Heavy Cream bottle and lists the notes as marshmallow, salted caramel, vanilla, coconut cream, and whipped cream. - 00:22–00:28 00:22–00:28: The woman holds up the Vanilla Skin bottle, noting that it contains sugar crystals, pink pepper, cashmere woods, vanilla, and sandalwood. - 00:29–00:35 00:29–00:35: The woman states that when you combine the two products, you'll smell like the most delicious warm hug you'll ever get. She prepares to spray them. - 00:35–00:39 00:35–00:39: The woman sprays the fragrance, and reacts with excitement. - 00:41–00:47 00:41–00:47: The woman holds up the Heavy Cream bottle and praises how good it smells alone, but suggests layering it with Vanilla Skin. - 00:48–00:57 00:48–00:57: The woman sprays herself with the Vanilla Skin fragrance. She says that if you are a vanilla lover, you have to get this. - 00:57–01:03 00:57–01:03: The woman announces that the duo is on sale for $66, which is an unreal price for the full size, and says she will link it below.

# Ad summary A creator reviews the PHLUR Vanilla Skin and Heavy Cream fragrance duo. She discusses how well the scents complement each other and lists each fragrance's scent notes. She encourages viewers to click the link in the description to buy the products. # Brand positioning PHLUR presents itself as a fragrance brand focused on creating unique, complementary scent combinations that leave a lasting impression. By highlighting the Vanilla Skin and Heavy Cream duo, the brand showcases its ability to blend unexpected notes into sophisticated and "edible" fragrances. PHLUR emphasizes the sensory experience of smelling good from head to toe, aligning with a lifestyle where personal scent is a key part of self-expression and confidence. The brand's focus on fragrance layering sets it apart, suggesting a more personalized and intentional approach to scent compared to traditional single-note perfumes. # Product The ad showcases the PHLUR Vanilla Skin and Heavy Cream Hair & Body Mist duo. Vanilla Skin is described as having notes of pink pepper, pink apple, sugar crystals, jasmine petals, lemon, and sandalwood. Heavy Cream has notes of lemon sugar, marshmallow, orange, jasmine blossom, coconut cream, vanilla mousse, salted caramel, and whipped cream. Together, the products create a blend of scents that will have you smelling amazing and "damn near edible." The products are for anyone who wants to smell good from head to toe and create a unique, long-lasting scent experience. # Visual style The ad has a polished, modern aesthetic typical of UGC-style content. It is filmed in a vertical format and is well-lit. The editing style features quick cuts and a consistent pace to maintain viewer engagement. The video has a natural feel and the presenter speaks directly to the camera with a friendly tone. # Hooks Spoken: 00:00–00:03 I think PHLUR gonna do is have you smelling good from your head to your toes. Text overlay: 00:00–00:09 PHLUR / 00:03–00:09 Vanilla Skin / 00:03–00:09 Heavy Cream Visual: 00:00–00:04 The shot is framed closely on the face and upper chest of a dark-skinned woman with long black braids, gold hoop earrings, and a colorful gemstone necklace. She's standing on a staircase in front of a white railing. Text overlay reads "PHLUR", "Vanilla Skin", and "Heavy Cream". She is holding two bottles in her hands. # Funnel stage Consideration # Pain points None used. # Value propositions - The Vanilla Skin and Heavy Cream duo creates the perfect blend of scents to leave you smelling amazing. # Benefits - Have you smelling good from your head to your toes. - They blend perfectly and will have you smelling amazing. # Features - Vanilla Skin: pink pepper, pink apple, sugar crystals, jasmine petals, lemon, and sandalwood. - Heavy Cream: lemon sugar, marshmallow, orange, jasmine blossom, coconut cream, vanilla mousse, salted caramel, whipped cream. # Call to action Use that link, get yours. # Social proof - "They got, ten out of ten" – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the point of view of a customer who is enthusiastically reviewing the product. # Storyline - 00:00–00:02 The video begins with the creator speaking directly to the camera about PHLUR. - 00:02–00:07 The creator introduces the PHLUR Vanilla Skin and Heavy Cream Hair & Body Mist duo. - 00:07–00:08 The creator gives the product a “ten out of ten” rating. - 00:08–00:13 The creator raves about the product blend. - 00:13–00:22 The creator lists the scent notes of the Vanilla Skin hair and body mist. - 00:22–00:30 The creator lists the scent notes of the Heavy Cream hair and body mist. - 00:30–00:34 The creator raves about the product blend, continuing the sentiment from 00:08–00:13. - 00:34–00:39 The creator asks viewers to check out the product and buy their own.

# Ad summary This ad features a content creator who recommends the Phlur brand's Vanilla Skin and Heavy Cream fragrances. She describes the notes of both scents and says that they are best used together. She calls this fragrance combination the perfect cozy fragrance. # Brand positioning Phlur is presented as a brand that specializes in crafting unique and complementary fragrance combinations. The brand's image is upscale and trend-conscious, demonstrated through the creator's endorsement, the fragrances' detailed scent profiles, and the aesthetically pleasing product design. This aligns the brand with a lifestyle of intentional self-care and personal expression through scent, appealing to consumers who see fragrance as a key element of their personal style. # Product The ad highlights two Phlur fragrances designed to be used together: Vanilla Skin and Heavy Cream. Vanilla Skin is described as a vanilla scent that is not repugnant, but rather "cozy and creamy with woodsy notes," featuring notes of pink pepper, pink apple, sugar crystals, silky jasmine petals, cashmere woods, vanilla, sandalwood, and agarwood. Heavy Cream has main notes of lemon sugar, marshmallow, orange, jasmine blossom, coconut cream, vanilla mousse, salted caramel, and whipped cream. Both fragrances are body and hair mists that can be purchased together. The creator notes that the scents can be purchased together. # Visual style The ad is filmed in a bright but soft setting and features a clean, minimalist aesthetic. The presenter is well-lit and the focus is primarily on her and the product. The editing style is simple and direct, with static shots and smooth transitions. The overall feel is polished but retains a UGC quality, suggesting authenticity and accessibility. # Hooks Spoken: Female 1: Si me preguntas cuál es la fragancia perfecta para esta época en la que estamos entrando sin duda alguna te voy a decir que estos dos de flur combinados tienen que ser juntos. Visual: 00:00–00:03 A woman with long blonde hair, fair skin, and full makeup wears a white headband and a dark blue zip-up jacket. She is centered in the frame and speaking directly to the camera. The background includes a bed, a door, and a ceiling fan. / 00:03–00:06 The woman holds two Phlur fragrance bottles in front of her face. The bottles are small and clear with white labels. She turns the bottles to show both sides to the camera. # Funnel stage Consideration # Pain points Finding a fragrance that is not too sweet: The creator mentions that she doesn't typically like very sweet perfumes, implying a desire for a balanced and pleasant fragrance that isn't overpowering. # Value propositions - Vanilla Skin and Heavy Cream fragrance combination: Described as the perfect cozy fragrance. - Dual-use fragrance: Can be used on both the body and hair, providing comprehensive scent coverage. # Benefits - A perfect cozy scent. - The fragrance stays on the hair, leaving you smelling delicious. # Features - Vanilla Skin fragrance mist for hair and body - Heavy Cream fragrance mist for hair and body - Vanilla Skin scent notes: pink pepper, pink apple, sugar crystals, silky jasmine petals, cashmere woods, vanilla, sandalwood, and agarwood - Heavy Cream scent notes: lemon sugar, marshmallow, orange, jasmine blossom, coconut cream, vanilla mousse, salted caramel, and whipped cream # Call to action Te lo voy a dejar aquí abajo para que las pruebes. # Social proof - "Estas son fragancias que antes vendían por separado, ahora las tienen juntas, así que te lo voy a dejar aquí abajo para que las pruebes y gracias a Flur por enviármelas de nuevo, yo las tengo y las amo." – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the perspective of a woman presenting herself as a satisfied customer of the brand, creating a relatable and authentic feel. # Storyline - 00:00–00:03 The creator asks what the perfect fragrance is for the current season. - 00:03–00:06 She answers by showing two Phlur fragrances: Vanilla Skin and Heavy Cream. She states that they have to be combined and used together. - 00:06–00:09 The creator begins to describe Vanilla Skin, explaining that she's talked about it before. - 00:09–00:14 She also names Heavy Cream and claims that the combination of the two scents is explosive, sweet, and delicious. - 00:14–00:23 She says she doesn't like perfumes that are too sweet, but these smell like vanilla that is cozy and creamy with woodsy notes. - 00:23–00:29 The creator names the main notes of Heavy Cream: lemon sugar, marshmallow, orange, jasmine blossom, coconut cream, vanilla mousse, salted caramel, and whipped cream. - 00:29–00:36 The creator names the main notes of Vanilla Skin: pink pepper, pink apple, sugar crystals, silky jasmine petals, cashmere woods, vanilla, sandalwood, and agarwood. - 00:36–00:41 She claims that this is why this is the perfect cozy fragrance for this season. - 00:41–00:46 The creator shares that the fragrance is not only for the body but also for the hair, leaving you smelling delicious because the scent stays on the hair. - 00:46–00:52 She mentions that the fragrances used to be sold separately but are now sold together and that she will link them below. She thanks Phlur for sending them again because she loves them.

# Ad summary This ad promotes Phlur's Vanilla Skin and Heavy Cream fragrances, which are suggested for layering together. The ad is presented as a UGC-style video, with a woman holding the two products up to the camera and sharing her opinions about the fragrance. # Brand positioning Phlur is presented as a brand that creates unique and irresistible fragrances. The ad emphasizes the unique combinations that the brand offers, and suggests that the scents are not just fragrances, but also a way to enhance one's appeal. The tone is playful and inviting, promoting a lifestyle where fragrance is used to make one feel more attractive. Phlur defies category norms by not following typical fragrance marketing approaches and instead focusing on building a personal connection with its audience. The brand is positioned as both functional, in providing quality fragrances, and emotional, in enhancing one's sense of self-confidence and appeal. # Product The ad features two Phlur fragrances: Vanilla Skin and Heavy Cream. Vanilla Skin is described as a delectable vanilla perfume that smells like a bakery or coffee shop. Heavy Cream is portrayed as a light, milky, and airy fragrance that can be layered with anything. Together, they create a scrumptious concoction. Both fragrances come in clear square bottles with white pump tops. The presenter notes that the fragrances last a long time, approximately a year, addressing the purchase barrier of product longevity and value. # Visual style The ad has a UGC feel, with a casual, selfie-style presentation. The production quality is decent, resembling a typical social media video. The editing is simple, with static shots and occasional jump cuts. The pacing is relaxed, with the cuts timed to the woman's speech. # Hooks Spoken: 00:00–00:04 This is the Vanilla Skin and Heavy Cream Duo by Phlur and oh my gosh it smells irresistible. Text overlay: 00:00–00:04 He's all over me now... 😳😍🫶 (Top of frame) / 00:00–00:02 Vanilla Skin / 00:01–00:02 Duo / 00:02–00:04 Heavy Cream Visual: 00:00–00:04 The shot shows a woman with long, dark hair, pink nails, and a nose ring standing in front of a bed with patterned bedding and a decorative headboard. She holds up two bottles, one clear with a light liquid labeled "HEAVY CREAM" and another amber with a dark liquid labeled "VANILLA SKIN." # Funnel stage Consideration # Pain points The ad implies the pain point of wearing fragrances that are not attention-grabbing or unique enough: "My man can't get enough." # Value propositions - Vanilla Skin and Heavy Cream Duo: A bakery, coffee shop-like vanilla perfume that, when layered with Heavy Cream, creates a perfect scrumptious concoction. - Layering Heavy Cream with other scents: The product provides layering versatility. # Benefits - Smells irresistible. - Creates the perfect scrumptious concoction when layered. # Features - Vanilla Skin: A vanilla perfume. - Heavy Cream: A light, milky, and airy fragrance. # Call to action I'm gonna link it. # Social proof - "Oh my gosh, it smells irresistible. My man can't get enough." – Female 1 (Creator) - "I just got two fresh bottles because I literally ran out after a year." – Female 1 (Creator) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer reviewing and endorsing the product. # Storyline - 00:00–00:05 00:00–00:05 The creator introduces the Vanilla Skin and Heavy Cream Duo by Phlur, stating that the smell is irresistible and that her man can't get enough. - 00:05–00:12 00:05–00:12 She focuses on Vanilla Skin, describing it as the most delectable vanilla perfume she's ever smelled, giving off a bakery or coffee shop vibe. - 00:12–00:16 00:12–00:16 Then, she picks up Heavy Cream, explaining that it could be layered with anything and would be genius. - 00:16–00:19 00:16–00:19 She describes Heavy Cream as very light, milky, and airy. - 00:19–00:22 00:19–00:22 Holding both bottles, she states that the two layered together creates the perfect scrumptious concoction. - 00:22–00:27 00:22–00:27 She shares that she just got two fresh bottles because she ran out after a year, emphasizing how long the products last. - 00:27–00:30 00:27–00:30 She suggests that if you use these products, you'll be irresistible and she will link it.

# Ad summary A creator showcases the PHLUR discovery set of perfumes, describing each scent. # Brand positioning PHLUR is a fragrance brand presented as offering a curated selection of unique scents. The ad highlights the brand's commitment to providing customers a range of options to explore and discover their personal favorite without the need to commit to larger, more expensive bottles. The brand aligns with a lifestyle of exploration and self-discovery, emphasizing accessibility and value. PHLUR challenges the norm of expensive fragrances by offering a discovery set, allowing customers to sample multiple scents before committing to a full-size purchase. The brand's positioning is functional, focusing on the simplicity of finding the perfect scent, while also catering to an emotional desire for self-expression and confidence. # Product The featured product is the PHLUR Discovery Set, which includes eight different fragrances in small bottles. The set is designed for individuals who want to explore a variety of scents without committing to full-size bottles. Each fragrance is described by its unique characteristics, including Mood Ring (juicy, sweet, delicious), Missing Person (familiar scent), Vanilla Skin (super vanilla), Soft Spot (bergamot, amber, sandalwood), Strawberry Letter (dangerous, plum nectar, sweet, good strawberries, tonka bean), Father Figure (lush figs, jasmine dew, skin musk, vanilla Madagascar), Rose Whip (pink pepper, black currant, rose, amber, cashmere wood, musk), and Golden Rule (mandarin splash, pink pepper, golden pear, coconut milk, sandalwood, and vanilla cream). The USPs are the variety of scents available and the ability to try them before committing to a larger purchase. The use occasion is for individuals who are looking to explore and find their favorite fragrance. The purchase barrier addressed is the high cost of individual fragrances, which can make it difficult to sample and find the perfect scent. # Visual style The ad's overall aesthetic is casual and UGC-style, with a focus on showcasing the product in a relatable way. The editing style features quick cuts to maintain a brisk pace, but primarily consists of static shots with shaky camera movements. The production quality aligns with a UGC feel, enhancing the authenticity and relatability of the content. The ad appears to be made for Reels, with the creator directly addressing the audience in a casual, conversational tone. The estimated pacing is around 30-40 cuts per minute, with text and product actions timed loosely to the music and voiceover. # Hooks Spoken: Female 1: You want all of these, all eight of them from Phlur. Text overlay: 00:00–00:01 / All eight / from PHLUR Visual: 00:00–00:03 The creator is in the foreground, holding multiple PHLUR bottles in her hands. The background includes a white wall and a perfume display case. She is wearing a gray cardigan and a gold chain necklace. The camera is selfie-style and shaky. # Funnel stage Middle of funnel (Consideration) # Pain points The high cost of individual fragrances makes it difficult to sample and find the perfect scent. # Value propositions - Cost-effective alternative to purchasing full-size fragrances - Convenient way to sample and discover new scents - Opportunity to explore a range of unique fragrances - Ability to find your favorite fragrance without committing to a large purchase # Benefits - Ability to sample fragrances without spending a lot of money - Ability to explore a variety of scents - Ability to find your favorite fragrance - Unique scent characteristics # Features - PHLUR discovery set of perfumes - Eight different scents - Small bottles # Call to action None used. # Point of view - Customer 100% – The entire video is delivered from the perspective of a user who has firsthand experience with the product. # Storyline - 00:00–00:05 The creator presents a collection of PHLUR fragrance bottles, emphasizing the desire to own them all. - 00:05–00:11 She acknowledges that purchasing all fragrances individually would be expensive, setting up the need for a more affordable solution. - 00:11–00:14 The creator introduces the PHLUR Discovery Set as a cost-effective alternative, providing a range of scents to sample. - 00:14–00:15 She previews the scents included in the discovery set. - 00:15–00:20 The creator begins describing each fragrance individually, starting with Mood Ring. - 00:20–00:26 She describes the Missing Person fragrance. - 00:26–00:31 She describes the Vanilla Skin fragrance. - 00:31–00:39 She describes the Soft Spot fragrance. - 00:39–00:47 She describes the Strawberry Letter fragrance. - 00:47–00:57 She describes the Father Figure fragrance. - 01:04–01:12 She describes the Rose Whip fragrance. - 01:14–01:31 She describes the Golden Rule fragrance. - 01:31–01:37 The creator summarizes the value proposition of the PHLUR Discovery Set, emphasizing the ability to sample all eight fragrances to find a favorite. - 01:37–01:39 She tells the viewer she will include a link to the discovery set.

# Ad summary The ad features a creator reviewing the brand new Vanilla Skin Body Oil from Phlur. She praises the luxuriousness of the bottle and the ingredients included such as Rosehip, Castor, and Jojoba oil that helps to lock in moisture. She notes that the body oil has the same notes as the Vanilla Skin perfume with Vanilla, Sandalwood, and Pink Pepper. She applies the product to her arm and highlights that it quickly absorbs and provides dewy, hydrated, and supple skin without feeling greasy. The creator shares her overall excitement for the product and shares that she will link it for viewers to purchase. # Brand positioning Phlur is presented as a fragrance and body care brand focused on creating luxurious and captivating scents, with Vanilla Skin positioned as a popular fragrance offering. The brand is associated with high-quality ingredients, as indicated by the mention of Rosehip, Castor, and Jojoba oil, and sleek packaging. Phlur differentiates itself by catering to consumers seeking lighter, airier fragrance experiences, contrasting with heavier perfumes or body oils. The brand also appears to focus on skin hydration and suppleness, aligning with values of self-care and luxurious indulgence. The brand has a sister scent, Missing Person, that is referenced, indicating that the brand's customer base is encouraged to try multiple scents. # Product The Phlur Vanilla Skin Body Oil is advertised as a luxurious body oil with a light, creamy texture. It shares the same fragrance notes as the Phlur Vanilla Skin perfume, including vanilla, sandalwood, and pink pepper, but with a lighter and more airy scent. It contains rosehip, castor, and jojoba oil, which are rich in ceramides. The product is formulated to lock in moisture and provide dewy, hydrated, and supple skin without feeling greasy like other body oils. The Vanilla Skin Body Oil is targeted toward those who enjoy the cozy vibe of the Vanilla Skin fragrance but prefer a lighter, whipped cream-like feel. It aims to address the concern of heavy or greasy body oils, offering a quick-absorbing, non-greasy alternative for achieving hydrated and radiant skin. # Visual style The ad has a casual, UGC feel, with a vlogger speaking directly to the camera in what seems to be her bathroom. The lighting appears natural, and the editing consists of quick cuts and zooms to emphasize key product features and reactions. The overall aesthetic is clean and accessible, suggesting a mid-range product that fits into a realistic self-care routine. The pacing is conversational and relaxed, mirroring a casual chat with a friend rather than a high-pressure sales pitch. The visuals consist of showcasing the product in detail and highlighting its texture and absorption, reinforcing its luxurious and non-greasy claims. # Hooks Spoken: 00:00–00:02: Vanilla Skin body oil. Text overlay: 00:00–00:02: PHLUR VANILLA SKIN BODY OIL (above vanilla ice cream and face with sunglasses emojis) / 00:00–00:02: Vanilla Skin / 00:00–00:02: Body Oil Visual: 00:00–00:02: A woman in a pink robe is centered in the frame, holding up the Phlur Vanilla Skin Body Oil packaging to the left and a smaller bottle of a body oil to the right against a neutral gray wall. On the product packaging is the text “PHLUR” above “VANILLA SKIN” above the words “BODY OIL” in small print. # Funnel stage Consideration # Pain points Other body oils leave skin feeling greasy. # Value propositions - Creamy, whipped texture provides dewy, hydrated skin without the heavy feeling of other body oils. - Fragrance notes match the best-selling perfume for layering or a lighter scent. # Benefits - This smells incredible - Gives you that dewyness - Gives you that hydration - That suppleness - Doesn't feel greasy like other body oils # Features - Rosehip - Castor - Jojoba oil - Vanilla - Sandalwood - Pink pepper # Call to action I'm gonna link this below for you if you want to snag it # Social proof - "Phlur heard us, we love their Missing Person body oil" – Female 1 (Creator) - "I honestly like this more than the perfume" – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is communicated from the point of view of a customer and user of the product. # Storyline - 00:00–00:06 The creator begins by holding up the Phlur Vanilla Skin Body Oil packaging and product, stating she is excited to try it. - 00:06–00:11 She tells the viewer they will do a first impression together of the body oil, and shares that it is supposed to smell like the perfume. - 00:11–00:16 The creator calls the bottle gorgeous and luxurious. She lists the ingredients, including rosehip, castor, and jojoba oil. - 00:16–00:21 She states that these oils are rich in ceramides and help to lock in moisture, referencing that this is why she loves the Missing Person product so much. She then sprays the product on her arm. - 00:21–00:40 The creator sniffs her arm, expressing that she likes the body oil more than the perfume. She says it smells lighter, creamier, and airier. She recommends it to those who love the cozy vibe of Vanilla Skin but want something a bit lighter, like a whipped cream. - 00:40–00:48 She states that she really likes the product and explains that it smells like when she layers Vanilla Skin with heavy cream. She lists the notes included in the body oil, which are vanilla, sandalwood, and pink pepper. She sniffs her arm again and says that it smells incredible. - 00:48–00:56 The creator shows how the body oil absorbs into the skin quickly. She states that it provides dewyness, hydration, and suppleness but does not feel greasy like other body oils. - 00:56–01:04 She expresses that she loves the body oil and predicts that she will finish the bottle in a month. She says that she is obsessed and will link the product below so viewers can snag it. - 01:04–01:09 She reminds the viewers that the product is brand new and will probably sell out, so they should pick it up before it does.

# Ad summary A creator reviews the Vanilla Skin body oil by Phlur. # Brand positioning Phlur is presented as a brand that delivers quality fragrances. The ad emphasizes their Vanilla Skin scent, known for its delicious and high-quality notes. The creator is obsessed with body oils, implying Phlur offers a luxurious and sensory experience. The brand promotes a lifestyle where smelling good is a priority, positioning its products as a means to achieve that all day long. The brand focuses on delivering a complete sensory experience, combining pleasant scents with skin-nourishing benefits. Phlur carves out a unique positioning by placing a strong emphasis on the layering of products. # Product Phlur Vanilla Skin Body Oil is presented as a lightweight, non-sticky body oil. The body oil includes the same delicious notes as Vanilla Skin, including pink pepper, jasmine, vanilla, and sandalwood, all in oil form. It is designed for use right after showering when the skin is damp but can also be used on dry skin. It keeps skin soft and hydrated all day while smelling incredible. It layers well with the Vanilla Skin Body Mist. # Visual style The ad uses a bright, natural lighting that emphasizes the creator's genuine tone. The static camera and selfie-style framing give a UGC feel. The editing is simple, with cuts between explanations and demonstrations. The pacing is moderate. The setting is the creator's personal space, making the review feel authentic. # Hooks Spoken: I'm convinced that Phlur is in my head because Vanilla Skin is one of my favorite scents ever by Phlur, and I'm obsessed with body oils, you guys. Visual: 00:00–00:05 The creator, a light-skinned woman with shoulder-length dark hair, a black sweatshirt, and visible jewelry, stands in front of her closet. She speaks directly to the camera, gesturing with her hands. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that without the product, skin can be dry and lack a pleasant scent throughout the day. The creator highlights that the body oil keeps skin soft and hydrated all day, but also smelling incredible, suggesting the pain point is not just about hydration but also about maintaining a desirable fragrance. # Value propositions - The lightweight, non-sticky formula keeps skin soft and hydrated without feeling uncomfortable or interfering with clothing. # Benefits - Keeps skin so soft and hydrated all day - Smelling incredible all day - Doesn't feel sticky underneath my clothes # Features - Vanilla Skin Body Oil features notes of pink pepper, jasmine, vanilla, and sandalwood - Lightweight - Non-sticky # Call to action None used. # Social proof - "I'm convinced that Phlur is in my head because Vanilla Skin is one of my favorite scents ever by Phlur, and I'm obsessed with body oils, you guys." – Female 1 (Creator) - "It keeps my skin so soft and hydrated all day, but also smelling incredible." – Female 1 (Creator) - "This is the perfect addition to the Phlur family, and I love her so much already." – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is delivered by a creator reviewing the product and sharing her experience. # Storyline - 00:00–00:05 The creator states that Phlur is in her head because Vanilla Skin is one of her favorite scents ever by Phlur. - 00:05–00:10 She shows the bottle of Phlur Vanilla Skin Body Oil. - 00:08–00:10 She mentions that the bottle is oily because she's been using it. - 00:10–00:19 She states that the product is Vanilla Skin Body Oil, featuring notes of pink pepper, jasmine, vanilla, and sandalwood in oil form. - 00:19–00:23 She says that she uses the oil right when she gets out of the shower while her skin is still a little damp. - 00:23–00:24 She adds that it can also be used on dry skin. - 00:24–00:30 She pumps the product into her hand and applies it to her arm. - 00:25–00:29 She says the product keeps her skin so soft and hydrated all day, but it also smells incredible. - 00:36–00:38 She states the lightweight product doesn't feel sticky underneath clothes. - 00:38–00:43 She mentions that she layers the Vanilla Skin Body Mist over it and smells incredible all day. - 00:43–00:48 She shares that the product is the perfect addition to the Phlur family and she loves it already.

# Ad summary A woman tries on a body balm on her arm and marvels at the instant results. She says it is just 'wow'. # Brand positioning This ad positions Phlur as a brand offering fragrance and body care products that deliver noticeable results. The tone of surprise and delight when using the product suggests that Phlur products exceed expectations and provide an experience that customers will find enjoyable and effective. The brand appears to push against norms by delivering instant, visible changes that customers find appealing. # Product This ad features a body balm by Phlur. The balm is shown being applied to the arm, with the user expressing surprise and delight at the immediate results. The product appears to be fast-acting, leaving the skin visibly moisturized and glowing upon application. The ad focuses on showcasing the immediate impact of the product, emphasizing its ability to transform the skin with minimal effort. # Visual style The ad has a natural and unfiltered aesthetic, resembling user-generated content. The lighting is bright, creating a clean and inviting atmosphere. The editing style is simple, with static shots and smooth transitions that keep the focus on the presenter and the product. The production quality feels casual, which supports the tone of an everyday user sharing her genuine experience. The pacing is relaxed, allowing viewers to follow the demonstration and the presenter’s reactions closely. # Hooks Spoken: Female 1: what is that Text overlay: 00:01–00:03 what is that Visual: 00:01–00:03 The woman, now looking at her hands, brings them up to her face. She then looks directly at the camera, mouth open in surprise. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The body balm quickly makes the skin look moisturized and glowing. # Benefits - Fast-acting - Visibly moisturized skin - Glowing skin # Features - Body balm # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a woman trying and being impressed by the product. # Storyline - 00:00–00:01 A woman applies a body balm to her arm and rubs it in. - 00:01–00:03 00:01–00:03 She is surprised by how great it makes her skin look. - 00:03–00:07 00:03–00:07 She marvels at how great the body balm makes her skin look.

# Ad summary An influencer promotes Phlur Vanilla Skin body oil. She praises the scent, compares it to the original body spray and perfume, and encourages viewers to purchase the oil from the TikTok shop before it sells out. # Brand positioning Phlur is presented as a brand that specializes in sweet vanilla-scented perfumes and body products. The brand strives to bring a vanilla fragrance 'every girl dreams' to reality. Phlur is also implied to be a popular brand since the influencer claims its vanilla scent 'broke the internet' and that the company has had issues with products selling out in the past. # Product Phlur Vanilla Skin body oil is a vanilla-scented body oil. It is described as a 'literal delectable body oil.' The Vanilla Skin body oil has a 'sugar crystal note' and has hints of 'cashmere' and 'pink pepper.' The scent is sweeter than the traditional Vanilla Skin perfume. It makes the reviewer's skin feel like 'actual satin.' The product is part of the Vanilla Skin line, which includes a body mist and an EDP perfume. # Visual style The ad has a polished aesthetic, with clear and bright lighting, and the creator has glam makeup on. The editing style includes quick cuts. The pacing is consistent and matched to the speed of the speaker, and the production quality is high. # Hooks Spoken: 00:00–00:11 The vanilla fragrance of every girl's dreams is now in a literal, delectable body oil, you guys. Phlur has released just like the girls have been asking, vanilla skin in the body oil version. Text overlay: The vanilla / every girl's / dreams is now / delectable / body oil / has released / the girls / Vanilla Skin / in the body / oil version Visual: 00:00–00:02 The camera is positioned close to a woman with long black hair, a black tank top, and a gold necklace. She has glam makeup on. She is indoors in front of a window with light coming through. She is holding a gold bottle of Phlur Vanilla Skin body oil. / 00:02–00:10 The camera is positioned close to the woman, but she is no longer holding the bottle of body oil. Her hand motions indicate she has applied the product to her chest. # Funnel stage Conversion # Pain points Having dry skin that doesn't have a sweet scent. # Value propositions - The vanilla fragrance of every girl's dreams is now in a body oil. # Benefits - Makes skin feel like actual satin # Features - Vanilla scented - Contains sugar crystal note, cashmere, and pink pepper - Comes in a body oil, body mist, and EDP perfume # Call to action Make sure you guys grab it. # Social proof - "Phlur has released just like the girls have been asking, vanilla skin in the body oil version." - "This is the best-selling scent that broke the internet" - "You girls used to yell at me every time the body spray sold out." # Point of view - Customer 100% – The entire ad is delivered by an influencer who is reviewing the product. # Storyline - 00:00–00:06 The influencer presents the Phlur Vanilla Skin body oil. - 00:06–00:16 She praises the scent and flavor and exclaims that she needs a moment to process. - 00:16–00:23 The influencer says that people will love how the body oil smells sweeter than the traditional vanilla scent. - 00:23–00:35 She notes the ingredients that comprise the scent of the oil. - 00:35–00:44 She says that the oil makes her skin feel like satin and that this is the best-selling Phlur scent to date. - 00:44–00:53 The influencer explains that the scent is available in body mist and EDP perfume and that the oil is the missing piece to the collection. - 00:53–01:08 She warns the viewers not to be mad if it sells out.

# Ad summary This ad showcases the Phlur Vanilla Skin product line, featuring various formats like body oil, fragrance mist, and deodorant. The ad emphasizes the newness of the product line and aims to highlight the range of options available within the Vanilla Skin collection. # Brand positioning Phlur is presented as a modern fragrance brand offering a range of vanilla-scented products. The brand seems to position itself in the premium fragrance market, focusing on a single scent profile (vanilla) across multiple product formats. The brand's clean aesthetic and minimalist packaging suggest a focus on simplicity and quality. By offering the same scent in various forms, Phlur aims to integrate seamlessly into the customer's daily routine, providing options for different use cases and preferences. The brand appears to ignore the trend of complex, multi-note fragrances, instead focusing on a single, well-executed vanilla scent. # Product The ad features the Phlur Vanilla Skin product line, which includes a body oil, eau de parfum, hair and body fragrance mist, and deodorant. The body oil is presented in a clear bottle with a pump, showcasing its light amber color. The eau de parfum comes in a small, square bottle with a black spray nozzle. The hair and body fragrance mist is in a similar bottle to the body oil, but smaller, with a white cap. The deodorant is in a cylindrical container with a light pink hue. All products share the Vanilla Skin scent profile, offering customers a consistent fragrance experience across different formats. The ad addresses the desire for a versatile and cohesive fragrance experience, allowing customers to choose the product that best fits their needs and preferences. # Visual style The ad features a clean, minimalist aesthetic with a focus on product presentation. The production quality is high, suggesting a studio shoot with professional lighting. The visual motif is a product lineup, showcasing the range of the Vanilla Skin collection. The image treatment includes soft lighting and a gradient background, creating a warm and inviting feel. The typography is clean and legible, complementing the minimalist design. The overall style is modern and sophisticated, aiming to appeal to a discerning audience. # Hooks Headline: NEW # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Complete Vanilla Skin collection - Variety of product formats for different needs - Consistent fragrance experience # Benefits - Vanilla Skin scent across multiple product formats - Versatile fragrance experience - Cohesive scent profile # Features - Body Oil - Eau de Parfum - Hair & Body Fragrance Mist - Deodorant # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the Phlur Vanilla Skin product line, highlighting its variety and newness, which aligns with the brand's marketing efforts. # Storyline - The ad opens with a display of the Phlur Vanilla Skin product line, immediately introducing the audience to the range of products available. This is from the brand's perspective, aiming to showcase the variety and completeness of the Vanilla Skin collection. - The inclusion of the "NEW" badge draws attention to the product line, signaling that these are recent additions to the Phlur offerings. This is from the brand's perspective, creating excitement and encouraging viewers to explore the new products. - The arrangement of the products, with each item clearly visible and labeled, allows the audience to understand the different formats and uses of the Vanilla Skin scent. This is from the brand's perspective, educating potential customers about the versatility of the product line.

# Ad summary This ad features an influencer discussing and demonstrating the Phlur Vanilla Skin body oil. He highlights the texture and scent as key selling points and recommends layering it with the hair and body mist and perfume for a longer-lasting scent. # Brand positioning Phlur is presented as a brand offering high-quality fragrances and body products, with a focus on creating unique and appealing scents. The brand aligns with a lifestyle that values self-care and indulgence in premium products. The ad implies that Phlur stands out in the market by offering sophisticated and addictive gourmand fragrances. The brand aims to occupy a space in the consumer's mind as a provider of luxurious, everyday fragrance experiences that elevate the user's personal scent routine. The brand positioning is emotional, focusing on how the user will feel – hydrated, glowy, and confident in their unique scent. # Product The Phlur Vanilla Skin body oil is described as a dry oil that melts right into the skin without being sticky. It leaves the skin feeling hydrated and super glowy. It smells exactly like Vanilla Skin, which is a soft creamy addictive vanilla gourmand. The body oil works well as a base for layering with the hair and body mist and perfume, intensifying the scent and making it last for hours. The product is for individuals who enjoy gourmand fragrances and want to elevate their scent routine without trying too hard. The body oil allows the user to enhance the longevity of their Vanilla Skin fragrance by layering it with other products in the line, creating a more immersive experience. # Visual style The ad has a polished, commercial feel with a clean and modern aesthetic. The editing style is simple, with static shots and smooth transitions. The production quality is high, with professional lighting and clear focus on the products. The pacing is consistent, around 15 cuts per minute, maintaining a steady flow of information. The lighting is studio lit, giving the video a bright and clean look. The visual motif is product-focused, with the products always in clear view. # Hooks Spoken: 00:00–00:04 So Phlur made a Vanilla Skin body oil, I got it, I've tried it, let's talk about it. Text overlay: 00:00–00:02 so Phlur made a Vanilla Skin body oil / 00:02–00:03 I got it / 00:02–00:03 I've tried it / 00:03–00:05 let's talk about it and now Visual: 00:00–00:04 A man with a beard, wearing glasses and a black sweater, stands in front of a tall white bookcase filled with various perfume bottles. The bookcase is illuminated with purple lighting. He holds a small white tray with three Phlur Vanilla Skin products. The camera is chest-up and stationary. # Funnel stage Consideration # Pain points The ad implies the frustration of scents not lasting long, which requires frequent reapplication, costing money, and taking time. # Value propositions - The dry oil formula absorbs quickly without leaving a sticky residue, offering a comfortable and convenient application experience. - The Vanilla Skin scent, described as a soft creamy addictive vanilla gourmand, provides a luxurious and appealing fragrance experience. - Layering products extends the longevity of the scent, providing a lasting fragrance experience. # Benefits - Melts right into the skin - Not sticky - Leaves you feeling hydrated and super glowy - Scent lasts for hours # Features - Dry oil formula - Vanilla Skin scent # Call to action Comment down below and let me know how would you guys layer this? # Social proof - “if you know me you know that Vanilla Skin is already one of my favorite body mist and fragrances” – Male 1 (Influencer) - “I'm such a big Vanilla Skin fan” – Male 1 (Influencer) # Point of view - Customer 100% – The entire ad is delivered from the first-person perspective of a beauty influencer sharing his experience with the product. # Storyline - 00:00–00:04 The creator introduces the Phlur Vanilla Skin body oil, mentioning that he has already tried it and is ready to discuss it. - 00:04–00:13 The creator states that if you know him, you know Vanilla Skin is one of his favorite body mists and fragrances, making his intrigued by the new body oil form. - 00:13–00:23 He describes the texture of the body oil as a dry oil that melts right into the skin without being sticky, leaving the skin feeling hydrated and super glowy. - 00:23–00:25 He notes that he didn't even put that much on and the glow is good. - 00:25–00:36 The creator explains that the scent smells exactly like Vanilla Skin, describing it as a soft, creamy, addictive vanilla gourmand that sits perfectly on the skin. - 00:36–00:47 He emphasizes how well the body oil works as a base, demonstrating a layering technique: body oil first, followed by the hair and body mist, and finished with the perfume on top. - 00:47–00:50 He claims that this combo will make the scent last for hours and hours. - 00:50–00:55 He concludes that the body oil will elevate your entire scent routine without trying too hard. - 00:55–01:00 The creator thanks Phlur for partnering with him, reiterating he's a big Vanilla Skin fan. - 01:00–01:05 Ending the video, he asks how the audience would layer the products, and thanks them.

# Ad summary A creator reviews Phlur Father Figure fragrance, describing it as a versatile, masculine floral scent with notes of fig, vanilla, sandalwood, and musk. She highlights its ability to transition from day to night and summer to winter, making it a reliable choice for any occasion. # Brand positioning Phlur is presented as a fragrance brand that offers versatile and high-quality scents. The brand aims to occupy a space in the consumer's mind as a provider of fragrances that can adapt to various occasions, moods, and seasons. The brand aligns with a lifestyle that values versatility and effortless chic. Phlur pushes against the norm of having separate fragrances for different occasions, instead offering a single fragrance that can be worn anytime. The brand positioning is both functional, in terms of versatility, and emotional, in terms of sensuality and effortless style. # Product Phlur Father Figure is a versatile fragrance described as a masculine floral scent with a cool vibe. It contains notes of fig, vanilla, sandalwood, and musk. The fragrance is designed to sit close to the skin, creating a sensual and provocative aroma. The fig note lightens the scent, adding an effortless chic quality. It is suitable for both day and night wear, as well as for summer and winter seasons. The fragrance is presented as a reliable choice that always smells appropriate, making it a worthwhile investment for those seeking a versatile and dependable scent. # Visual style The ad has a polished UGC feel, with a focus on the creator's face and upper body. The editing style is smooth, with static shots and minimal transitions. The production quality is high, with good lighting and clear audio. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is well-maintained, with the creator's speech matching her lip movements. # Hooks Spoken: 00:00–00:02 One of the highest compliments I could ever give a fragrance is calling it versatile. Visual: 00:00–00:02 Close-up shot of a woman with long, wavy dark hair and fair skin, wearing a light-colored top and a delicate gold necklace. She is indoors, with a blurred background showing a bookshelf and a light fixture. She is speaking directly to the camera, gesturing with her hands. # Funnel stage Consideration # Pain points The ad addresses the pain point of needing multiple fragrances for different occasions and seasons, offering a single versatile fragrance that can be worn anytime. # Value propositions - Versatile fragrance suitable for day and night wear - Versatile fragrance suitable for summer and winter seasons - Reliable choice that always smells appropriate # Benefits - Versatile for various occasions and seasons - Effortless chic smell - Sensual and provocative aroma - Reliable choice that always smells appropriate # Features - Masculine floral scent - Notes of fig, vanilla, sandalwood, and musk - Sits close to the skin - Light and clean smelling - Musky and sensual # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:13 00:00–00:13 The creator states that the highest compliment she can give a fragrance is calling it versatile, because she picks her fragrance based on her outfit, where she's going, the time of year, and her mood. She explains that any fragrance in her collection that can perform across a variety of scenarios is one that's getting repurchased. This sets up the premise of the review by establishing the importance of versatility in a fragrance. - 00:13–00:17 00:13–00:17 The creator reveals that she already has a backup bottle of the fragrance on lock. This reinforces the idea that the fragrance is highly valued and frequently used. - 00:17–00:22 00:17–00:22 The creator introduces the fragrance as Phlur Father Figure. She describes it as a masculine floral with a cool vibe. This provides the name of the product being reviewed and gives a brief overview of its scent profile. - 00:22–00:34 00:22–00:34 The creator lists the fragrance's notes as fig, vanilla, sandalwood, and musk. She mentions that she loves anything with musk because it sits close to the skin, smells sensual and provocative, and that the fig lightens it up and adds an effortless chic smell. This provides more detail about the fragrance's composition and highlights its key characteristics. - 00:34–00:42 00:34–00:42 The creator states that the fragrance is light and clean smelling enough to wear during the day, but musky and sensual enough to wear at night, cool enough for the summer, but musky enough for the winter. This emphasizes the fragrance's versatility and suitability for various occasions and seasons. - 00:42–00:47 00:42–00:47 The creator concludes by saying that if you want a perfume that's going to put in the work for you, that's never going to let you down, that's always going to smell appropriate, this is the one. This reinforces the idea that the fragrance is a reliable and versatile choice.

# Ad summary A woman promotes PHLUR Vanilla Skin perfume as the ultimate cozy vanilla scent for the season. She describes the scent as warm, cozy, sexy, and sophisticated, with notes of vanilla, sandalwood, and jasmine, and a deep peppery side. # Brand positioning PHLUR is presented as a brand that offers sophisticated and cozy scents. The brand aims to occupy a space in the consumer's mind as a provider of unique and high-quality fragrances. The brand aligns with values of warmth, coziness, and sophistication, promoting a lifestyle of comfort and elegance. The brand pushes against typical vanilla scents by adding a peppery side, making it sexy and sophisticated. The brand positioning is emotional, focusing on the feelings and experiences associated with the scent. # Product PHLUR Vanilla Skin perfume is a fragrance described as the ultimate vanilla cozy scent. It is designed for those who want to fully embrace the cozy season with a warm and inviting scent. The perfume has notes of vanilla, sandalwood, and jasmine, providing a perfect amount of sweetness. It also has a deep peppery side, making it sexy and sophisticated. The ad tells the viewer that this perfume is worth trying or buying because it offers a unique and sophisticated take on a classic vanilla scent, perfect for creating a cozy and inviting atmosphere. # Visual style The ad has a polished commercial aesthetic with a clean and bright look. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a professional feel. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:03: How about you guys, but I cannot get fully in the cozy season without a cozy scent to go along with it. Text overlay: 00:00–00:22: the ultimate / 00:00–00:22: vanilla cozy scent 🕯️ Visual: 00:00–00:03: A woman with long brown hair, wearing a brown sweater and gold earrings, stands in front of a white wall with a plant in the background. She is looking directly at the camera and talking. The camera is stationary and close-up, focusing on her face and upper body. # Funnel stage Consideration # Pain points The ad addresses the pain point of not being able to fully enjoy the cozy season without a suitable scent. "I cannot get fully in the cozy season without a cozy scent to go along with it." # Value propositions - The perfect cozy scent for the season: Connects the features of the perfume (vanilla, sandalwood, jasmine) to the benefit of creating a cozy and inviting atmosphere. # Benefits - Perfect amount of sweetness - Sexy - Sophisticated - Warm - Cozy # Features - Notes of vanilla - Notes of sandalwood - Notes of jasmine - Deep peppery side # Call to action None used. # Social proof - "Cannot get enough of it" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is enthusiastic about the product. # Storyline - 00:00–00:03 The creator introduces the need for a cozy scent to fully enjoy the cozy season. - 00:03–00:06 The creator introduces PHLUR Vanilla Skin perfume as the perfect cozy scent. - 00:07–00:10 The creator describes the scent as delicious, warm, and cozy. - 00:10–00:19 The creator lists the notes of vanilla, sandalwood, and jasmine, and describes the scent as having the perfect amount of sweetness and a deep peppery side, making it sexy and sophisticated. - 00:19–00:22 The creator expresses her love for the perfume and recommends it as the perfect cozy scent for the season.

# Ad summary A creator is advertising a bundle deal from PHLUR that includes the Cashmere Skin body mist and Missing Person perfume. She describes the scents and encourages viewers to try the bundle. # Brand positioning PHLUR is presented as a luxury fragrance brand that offers unique and sophisticated scents. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, evocative fragrances that enhance personal experiences. PHLUR aligns with values of sophistication, self-care, and sensory indulgence, promoting a lifestyle of refined taste and appreciation for the finer things. The brand pushes against the norm of mass-produced, generic fragrances by offering niche scents with distinct personalities. PHLUR's positioning is both functional, in terms of providing long-lasting and complex scents, and emotional, in terms of evoking specific feelings and memories. # Product The ad features two PHLUR fragrances: Cashmere Skin and Missing Person. Cashmere Skin is a hair and body fragrance mist that smells like "wearing a cozy sweater in the middle of fall while eating almond biscotti." It features notes of almond, cream, vanilla, and santal, creating a gourmand, warm, and cozy scent profile. Missing Person is described as the brand's OG perfume, smelling like a luxury hotel spa. It has notes of blonde wood, white musk, and sandalwood. The ad promotes a bundle deal that includes both fragrances, encouraging viewers to try both scents together. The ad addresses the purchase barrier of uncertainty by offering a bundle deal, making it easier for customers to try both fragrances at a reduced price. # Visual style The ad has a polished UGC feel, with a clean and well-lit environment. The editing style is simple, with static shots and smooth transitions. The production quality is high, with clear visuals and audio. The pacing is consistent, with a moderate tempo that matches the conversational tone of the voiceover. # Hooks Spoken: 00:00-00:03 Cashmere Skin with Missing Person in a bundle deal. Text overlay: 00:00-00:01 Cashmere Skin / 00:01-00:02 Missing Person / 00:02-00:03 in a bundle deal Visual: 00:00–00:02 The shot is a close-up of a young woman with long brown hair and light skin, wearing a white and blue patterned top and a silver necklace. She is holding two PHLUR fragrance bottles, one labeled "CASHMERE SKIN" and the other "MISSING PERSON." The background is a blurred room with gray walls and white furniture. The camera is stationary and selfie-style, focusing on the woman's face and the products. / 00:02–00:03 The shot is a close-up of a young woman with long brown hair and light skin, wearing a white and blue patterned top and a silver necklace. She is holding two PHLUR fragrance bottles, one labeled "CASHMERE SKIN" and the other "MISSING PERSON." The background is a blurred room with gray walls and white furniture. The camera is stationary and selfie-style, focusing on the woman's face and the products. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the viewer may be looking for a new fragrance or wanting to try a new scent combination. The viewer may be hesitant to purchase a full-size fragrance without knowing if they will like it. # Value propositions - Bundle deal: Perfect way to try their new scent and restock on Missing Person or try both for the first time - Compliments: You're going to get compliments everywhere you go # Benefits - Cashmere Skin: Smells like "wearing a cozy sweater in the middle of fall while eating almond biscotti" - Missing Person: Smells like "a luxury hotel spa" - Layering the two together is giving clean girl meets yummy warm and cozy # Features - Cashmere Skin: Hair and body fragrance mist - Missing Person: OG PHLUR perfume - Bundle deal: Includes both fragrances # Call to action I'm going to link it below for you. # Social proof - "I'm telling you, you're going to get compliments everywhere you go" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the products. # Storyline - 00:00–00:02 The creator holds up the Cashmere Skin body mist and Missing Person perfume. - 00:02–00:03 She states that the products are available in a bundle deal, conveying that the brand is offering a promotion to encourage purchase. The creator is speaking from a customer perspective, sharing her excitement about the deal. The tone is enthusiastic and inviting. - 00:03–00:08 The creator states that PHLUR knew what they were doing by bundling their new Cashmere Skin body mist with their OG perfume Missing Person, conveying that the brand is strategic in its product offerings. The creator is speaking from a customer perspective, sharing her excitement about the deal. The tone is enthusiastic and inviting. - 00:08–00:12 She describes the scent of Cashmere Skin as smelling like "wearing a cozy sweater in the middle of fall while eating almond biscotti," conveying that the fragrance evokes a warm and comforting feeling. The creator is speaking from a customer perspective, sharing her personal experience with the product. The tone is descriptive and inviting. - 00:12–00:16 She lists the notes of Cashmere Skin as almond, cream, vanilla, and santal, providing specific details about the fragrance composition. The creator is speaking from a customer perspective, sharing her personal experience with the product. The tone is descriptive and informative. - 00:16–00:19 She describes Cashmere Skin as the "perfect gourmand meets warm and cozy scent," summarizing the overall fragrance profile. The creator is speaking from a customer perspective, sharing her personal experience with the product. The tone is enthusiastic and persuasive. - 00:19–00:21 She describes Missing Person as the "OG PHLUR perfume," establishing its status as a classic fragrance from the brand. The creator is speaking from a customer perspective, sharing her personal experience with the product. The tone is informative and appreciative. - 00:21–00:23 She describes the scent of Missing Person as smelling like "a luxury hotel spa," conveying that the fragrance evokes a sense of relaxation and indulgence. The creator is speaking from a customer perspective, sharing her personal experience with the product. The tone is descriptive and inviting. - 00:23–00:26 She lists the notes of Missing Person as blonde wood, white musk, and sandalwood, providing specific details about the fragrance composition. The creator is speaking from a customer perspective, sharing her personal experience with the product. The tone is descriptive and informative. - 00:26–00:29 She states that layering the two fragrances together is "giving clean girl meets yummy warm and cozy," suggesting that the combination creates a balanced and appealing scent. The creator is speaking from a customer perspective, sharing her personal experience with the product. The tone is enthusiastic and persuasive. - 00:29–00:32 She encourages viewers to purchase the bundle deal, stating that she will link it below, conveying that the brand is making it easy for customers to try both fragrances. The creator is speaking from a customer perspective, sharing her personal experience with the product. The tone is enthusiastic and helpful. - 00:32–00:36 She suggests that the bundle deal is a "perfect way to try their new scent and restock on Missing Person or try both for the first time," providing multiple reasons for viewers to purchase the bundle. The creator is speaking from a customer perspective, sharing her personal experience with the product. The tone is enthusiastic and persuasive. - 00:36–00:38 She assures viewers that they will "get compliments everywhere you go" if they wear the fragrances, implying that the scents are highly appealing and will attract positive attention. The creator is speaking from a customer perspective, sharing her personal experience with the product. The tone is confident and persuasive.

# Ad summary A woman with a cabinet full of perfume shares her current favorite scent, Father Figure by PHLUR. She describes it as a creamy, musky, intoxicating scent with a balance of feminine and masculine notes. She highlights the sandalwood base note balanced with vanilla and fig, making it suitable for both day and night. She claims it's her favorite scent and promises it will garner compliments. # Brand positioning PHLUR is presented as a brand that creates sophisticated and balanced fragrances. The brand aims to occupy a space in the consumer's mind as a provider of unique, high-quality scents that blend traditionally masculine and feminine notes. The brand aligns with a lifestyle that appreciates complexity and versatility in fragrance, suitable for both casual and formal occasions. The brand pushes against the norm of strictly gendered fragrances, offering a balanced and modern approach to scent. # Product Father Figure by PHLUR is a fragrance described as a creamy, musky, and intoxicating scent. It is designed for individuals who appreciate a balance between feminine and masculine notes. The fragrance features a sandalwood base note, balanced with hints of vanilla and fig. It is versatile enough to be worn both during the day and into the night, making it a consistent addition to any outfit, even loungewear. The product addresses the purchase barrier of finding a scent that is both complex and versatile, suitable for various occasions. # Visual style The ad has a polished UGC feel, with natural lighting and a clean, minimalist background. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a commercial feel while maintaining a personal touch. The pacing is consistent, with a moderate tempo that matches the speaker's delivery. # Hooks Spoken: 00:00–00:06 As someone that has a cabinet stocked full of perfume, I needed to share this one with you guys because I've been reaching for it every single day this week. Text overlay: 00:00–00:06 My current scent obsession Visual: 00:00–00:06 A woman with shoulder-length brown hair, wearing a white shirt and beige cardigan, stands in a bathroom with white walls and a white door. She holds a small, clear bottle with a white cap, gesturing with her other hand as she speaks directly to the camera. # Funnel stage Consideration # Pain points The ad implies the pain point of finding a versatile fragrance that suits both daytime and nighttime wear, as well as balancing feminine and masculine notes. # Value propositions - Versatile scent suitable for both day and night - Balanced fragrance with feminine and masculine notes # Benefits - Beautiful balance between something feminine and masculine - Complex enough to wear into the night # Features - Sandalwood base note - Vanilla - Fig # Call to action None used. # Social proof - "I've been reaching for it every single day this week" – Female 1 (Customer) - "This is something you will get so many comments and questions about" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience and enthusiasm for the product. # Storyline - 00:00–00:06 00:00–00:06 The creator introduces herself as someone with a large perfume collection and states she wants to share her current favorite. - 00:06–00:09 00:06–00:09 She reveals the product as Father Figure by PHLUR. - 00:09–00:15 00:09–00:15 She describes the scent as creamy, musky, and intoxicating, balancing feminine and masculine notes. - 00:16–00:21 00:16–00:21 She highlights the sandalwood base note balanced with vanilla and fig. - 00:21–00:26 00:21–00:26 She mentions it's a consistent addition to every outfit, even loungewear. - 00:26–00:33 00:26–00:33 She expresses a compulsion to wear it daily and finds it complex enough for both day and night. - 00:33–00:39 00:33–00:39 She promises it will garner compliments and has quickly become one of her favorite scents.

# Ad summary A creator promotes Phlur Vanilla Blackberry hair and body mist, a TikTok Shop exclusive scent that is back in stock but selling out fast. She describes the scent as a creamy, airy vanilla that meets juicy tart fruit, and recommends it to people who like gourmand fragrances but not fruity scents, or who like fruity scents but want something more dessert-like. # Brand positioning Phlur is presented as a brand that creates unique and desirable fragrances, particularly through its TikTok Shop exclusives. The brand seems to occupy a space that blends gourmand and fruity scents, appealing to a wide range of fragrance lovers. The brand is positioned as trendy and in-demand, with products selling out quickly, creating a sense of urgency and exclusivity. The brand's positioning is both functional, highlighting the unique scent combinations, and emotional, appealing to customers who want to experience a blend of creamy, airy, and juicy notes. # Product The featured product is Phlur Vanilla Blackberry hair and body mist, a TikTok Shop exclusive scent that cannot be found in stores. The product is described as a blend of vanilla orchid, raspberry blossom, blackberry, and black currant, creating a creamy, airy vanilla scent that meets juicy tart fruit. It is marketed towards fragrance lovers who enjoy gourmand fragrances but may not typically like fruity scents, as well as those who enjoy fruity scents but want something more dessert-like. The product is presented as a perfect happy medium for a ton of different fragrance lovers, and the creator notes that she doesn't have anything in her collection quite like it, which is why she is not surprised it sold out so fast. # Visual style The ad has a polished UGC feel, with a clean and bright aesthetic. The editing style is simple, with static shots and smooth transitions. The production quality is high, with good lighting and clear visuals. The pacing is consistent, with a moderate tempo that matches the creator's speech. The audio-visual sync is well-executed, with the cuts and product actions timed to the voiceover lines. # Hooks Spoken: If you missed out the first time, it's back in stock, but definitely not for long. Text overlay: 00:00–00:03 VANILLA BLACKBERRY / 00:00–00:03 PHLUR RESTOCK / 00:02–00:03 Vanilla Blackberry Visual: The creator holds up the Phlur Vanilla Blackberry hair and body mist in front of her face. The bottle is clear with a white cap and a label that reads "VANILLA BLACKBERRY." The liquid inside is a gradient of pink and orange. The background is a blurred-out room with a white door and light gray walls. The creator is a young woman with long brown hair and pink makeup. She is wearing a gray sweater. # Funnel stage Middle of funnel (Consideration) # Pain points Missing out on a popular product when it is first released. # Value propositions - Creamy, airy vanilla meets juicy tart fruit # Benefits - The perfect happy medium for a ton of different fragrance lovers # Features - Vanilla Orchid - Raspberry Blossom - Blackberry - Black Currant - hair and body mist # Call to action I'm gonna link it below for you, snag it before it sells out. # Social proof - "I don't have anything in my collection quite like this, so I'm not surprised that it sold out so fast." # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is reviewing and recommending the product. # Storyline - 00:00–00:02 The creator begins by holding up the Phlur Vanilla Blackberry hair and body mist and announcing that it is back in stock. - 00:03–00:09 She emphasizes that it is a TikTok Shop exclusive scent that cannot be found in stores and sells out quickly. - 00:09–00:17 She describes the scent profile, listing the ingredients and describing the overall aroma as a blend of creamy, airy vanilla and juicy tart fruit. - 00:17–00:27 She recommends the product to people who like gourmand fragrances but not fruity scents, or who like fruity scents but want something more dessert-like. - 00:28–00:32 She notes that she doesn't have anything in her collection quite like it, which is why she is not surprised it sold out so fast. - 00:33–00:38 She reiterates that the Vanilla Blackberry hair and body mist is back in stock and will link it below before it sells out again.