How Quince Advertises on Meta

# Ad summary This ad features a woman showcasing a gray, 100% organic cotton cardigan. She describes it as soft, cozy, high quality, pill-resistant, and under $50, and says it is the only sweater you'll need this winter. # Brand positioning Quince is presented as a brand offering high-quality, comfortable, and affordable clothing made from sustainable materials like 100% organic cotton. The brand occupies a space that values both quality and affordability, positioning itself against fast-fashion brands that may sacrifice one for the other. The brand offers functional fashion pieces. # Product The advertised product is a gray, button-front cardigan made from 100% organic cotton. According to the ad, the cardigan is soft, cozy, high quality, and pill-resistant, and is the perfect layering piece for colder weather. The ad emphasizes its durability, stating that it will last for years, and the cost is under $50. The cardigan features a ribbed texture and tortoise-shell style buttons. It is for anyone looking for a durable and comfortable layering piece. # Visual style The ad has a natural, UGC feel with a focus on the product. The editing is simple with static shots and smooth transitions. The lighting appears to be natural, and the overall production quality suggests a mid-range approach, balancing authenticity with a polished presentation. The pacing is consistent, with cuts aligned to the speaker's words. It's designed to feel native to social media platforms. # Hooks Spoken: Female 1: I'm loving this cardigan. Text overlay: I'm loving this cardigan Visual: 00:02–00:03: The camera angle shifts to capture the woman from the chest up. She has long blonde hair, fair skin, and wears multiple rings, earrings, and necklaces. She is facing slightly off to the right. # Funnel stage Consideration # Pain points The ad implicitly addresses the problem of finding affordable, high-quality clothing that is also comfortable and durable. The woman says, "The fabric is super high quality, which means it won't pill and it'll last for years," indicating the potential customer wants a product that will not fall apart after a short amount of time. # Value propositions - High quality fabric that won't pill and will last for years - Organic cotton makes it soft and cozy # Benefits - Super soft and cozy - Perfect layering piece for colder weather - Won't pill - Last for years - Under $50 # Features - Made from 100% organic cotton - Super high quality fabric # Call to action Order one today # Social proof - "I'm loving this cardigan" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a satisfied customer sharing her experience with the cardigan. # Storyline - 00:00–00:02 The ad opens by showing the cardigan. The text overlay reads: "The only sweater you'll need this winter." - 00:02–00:09 A woman wearing the cardigan speaks directly to the camera. She says she is loving the cardigan because it is made from 100% organic cotton, making it super soft and cozy, and is a perfect layering piece. - 00:09–00:13 Continuing from the last beat, the woman states that the cardigan's fabric is super high quality, which means it won't pill, and it'll last for years. - 00:13–00:18 The woman says the best part is that it's under $50, and encourages viewers to order one today. - 00:18–00:21 The ad concludes with a visual of the Quince logo and a Shop Now call to action.

# Ad summary This ad showcases a woman describing the features and benefits of a white blouse from Quince, highlighting its comfort, versatility, and affordability. # Brand positioning Quince is presented as a brand focused on providing high-quality, luxury-feeling wardrobe essentials at affordable prices. The brand positions itself as offering elevated basics with a focus on craftsmanship and versatility. The ad emphasizes the organic cotton material and the overall feel of the shirt as expensive despite its lower price point. Quince aims to occupy a space in the consumer's mind as a provider of everyday luxury and value, promoting a lifestyle of accessible elegance. # Product The featured product is a white, long-sleeved blouse from Quince, made from 100% organic cotton. The shirt is described as incredibly lightweight and breathable, making it comfortable to wear. The ad highlights the embroidery detailing as a key design feature, indicating that the design aims to elevate the style of the shirt. The product is presented as versatile, able to be dressed up or down for different occasions, from day to night. A major selling point is its price of only $50, which is positioned as surprisingly low for the shirt's perceived quality. The ad addresses the potential purchase barrier of uncertainty by offering a generous 365-day return policy. # Visual style The ad features a clean, bright aesthetic with natural lighting. The editing style includes quick cuts to highlight different features of the blouse and showcase its versatility. The production quality has a polished, yet relatable, feel, as if the content was filmed on an iPhone. # Hooks Spoken: 00:02–00:07 I've been on the hunt for the perfect shirt that can help me elevate my wardrobe. Text overlay: I've been on the hunt / for the perfect shirt / that I can help me elevate / my wardrobe Visual: 00:02–00:06 A fair-skinned woman wearing blue jeans, a white blouse, and burgundy flats stands in the center of the frame with a white wall behind her. She holds a black purse with a crossbody strap. The camera is stationary and positioned for a medium shot. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the struggle to find a versatile and high-quality shirt that can elevate one's wardrobe without breaking the bank. The ad addresses this frustration by showcasing a shirt that is both stylish and affordable, made from premium materials, and versatile enough to be dressed up or down. # Value propositions - Luxury feel at an affordable price (only $50) - Versatile piece that can elevate your wardrobe # Benefits - Lightweight - Breathable - Easy to dress up from day to night # Features - Made from 100% organic cotton - Embroidery detailing # Call to action Go check out Quince and make sure you snag this before it sells out AGAIN! # Social proof - "I'm buying this in every color..." – Female 1 (Customer) # Point of view - Customer 100% – The ad is delivered from the perspective of a woman reviewing a product she has purchased and enjoys. # Storyline - 00:00–00:02 00:00–00:02 A woman is shown buttoning up a white shirt. - 00:02–00:06 00:02–00:06 The woman introduces herself and states she has been on the hunt for the perfect shirt that can elevate her wardrobe. - 00:06–00:09 00:06–00:09 She declares the Quince shirt she is wearing is perfect. - 00:09–00:12 00:09–00:12 She explains the shirt is made from 100% organic cotton. - 00:12–00:15 00:12–00:15 The woman shares that the shirt is lightweight and breathable, and feels expensive even though it is only $50. This reinforces the brand's focus on affordability and luxury. - 00:15–00:19 00:15–00:19 She expresses her obsession with the embroidery detailing and versatility of the shirt. - 00:21–00:24 00:21–00:24 The ad mentions that Quince offers a 365 day return policy, but the woman promises that the viewer won't want to return the shirt. - 00:24–00:28 00:24–00:28 She encourages viewers to check out Quince and snag the shirt before it sells out again. The woman aims to create a sense of urgency.

# Ad summary A UGC style ad for Quince brand long sleeve shirts. A female creator presents a bundle of Quince long sleeve shirts and shares why she loves them. # Brand positioning Quince is presented as a modern basics brand that offers high-quality apparel at an affordable price point. The ad emphasizes the comfort, durability, and versatility of Quince long sleeve shirts, positioning them as a must-have staple in any wardrobe. The brand values align with the modern woman looking for basics that can be worn anytime of year. The focus on wardrobe essentials places Quince against fast-fashion brands that focus on trends. # Product The product featured is a bundle of long sleeve t-shirts from Quince. They are high-quality shirts that are "soft, breathable, don't wrinkle when you wash them, and you can wear them any time of year." The shirts have a slimmer fit around the shoulders and are a little looser around the waist, which makes them even more comfortable. The shirts also have a no-itch collar and are great for layering. # Visual style The ad has a clean, bright aesthetic with a UGC feel. The camera is mostly stationary. The editing is simple with jump cuts. The production quality has a polished feel to it which supports the intended tone. The pacing is consistent throughout the ad, at approximately 20 cuts per minute. # Hooks Spoken: 00:02–00:07 I've been on the hunt for the perfect high quality long sleeve tee. Text overlay: I've been on the hunt / for the perfect / high quality long sleeve tee Visual: 00:02–00:04 A woman with long dark hair removes the blue long-sleeved shirt she is wearing to reveal a blue sports bra and leggings. The camera is stationary and mid-shot. / 00:04–00:06 The woman puts the blue long-sleeved shirt back on. The camera is stationary and mid-shot. / 00:06–00:06 The woman puts on a green long-sleeved shirt and rolls up the sleeve. The camera is stationary and mid-shot. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of finding a high-quality long sleeve shirt that is comfortable, durable, and versatile. The creator mentions she's been on the hunt for the perfect long sleeve tee, signaling that finding the right one can be challenging. # Value propositions - High quality tee - You have 365 days to return anything, but I promise you won't want to # Benefits - Wear them anytime of year - More comfortable - Perfect shirt to layer or wear on its own # Features - Soft - Breathable - Don't wrinkle when you wash them - Slimmer fit around the shoulders - Looser fit around the waist - No itch collar # Call to action None used. # Social proof - "This bundle from Quince is my favorite wardrobe find." – Female 1 (Creator) # Point of view - Customer 100% – The ad is told from the perspective of a satisfied customer who loves the product. # Storyline - 00:00–00:02 The creator shows three different long sleeve shirts from Quince. - 00:02–00:07 00:02–00:07 The creator states she's been on the hunt for the perfect high-quality long-sleeve tee. She introduces a bundle from Quince as her favorite wardrobe find. This introduces the product and its key benefit. - 00:09–00:15 00:09–00:15 The creator describes the shirts as soft, breathable, and wrinkle-resistant. She emphasizes their versatility, noting that they can be worn any time of year. This addresses the product's practical benefits and versatility. - 00:15–00:26 00:15–00:26 She highlights the slimmer fit around the shoulders and looser fit around the waist for comfort. She also calls out the no-itch collar and its suitability for layering or wearing alone. This builds on the comfort benefit while addressing potential purchase barriers like fit and styling. - 00:26–00:31 00:26–00:31 The creator states you have 365 days to return anything but she promises you won't want to. This emphasizes the brand's commitment to customer satisfaction and building trust.

# Ad summary An ad showcasing linen pants made of 100% European linen. # Brand positioning The brand appears to focus on selling apparel made out of linen. The emphasis on "100% European linen" suggests the brand aims for the higher end of the market, offering luxury material and comfort. This is a brand that values quality and comfort. # Product The product being advertised is linen pants. The ad specifies that the pants are made of "100% European linen". The pants appear lightweight and loose fitting. The ad emphasizes that the linen pants are "Resort-ready". # Visual style The ad uses a minimalist visual style with a focus on natural textures and a neutral color palette. The composition is clean and simple, drawing attention to the model and the linen pants. # Hooks Headline: RESORT-READY LINEN PANTS # Funnel stage Awareness # Pain points None used. # Value propositions - Offers high-quality linen material to be resort-ready. # Benefits - Resort-ready # Features - 100% European linen # Call to action None used. # Social proof - None used. # Point of view - Customer: The image presents the pants as desirable for achieving a relaxed, resort-style look. - Brand: The text emphasizes the quality of the linen material used. # Storyline - The ad presents an image of a fair-skinned, blonde-haired woman wearing a linen pants outfit, sitting on a white pillow. The intent is to showcase the pants and how it looks when worn. - The ad displays the text, "Resort-ready linen pants. 100% European linen" at the bottom. The intent is to draw attention to key aspects of the linen pants.

# Ad summary This ad features a woman showing off Quince's cotton slub knit long sleeve tees. She highlights the quality of the material, the fit, and the fact that they can be worn on their own or layered. She also mentions that you can bundle and save 20% when you buy three. # Brand positioning Quince is presented as a brand that offers high-quality, well-made basics. The brand aims to occupy a space in the consumer's mind as a provider of essential wardrobe staples that are anything but basic. The brand aligns with values of quality, versatility, and affordability, offering items that can transform the way you look and feel in your outfit. Quince pushes against the norm of basics being plain or uninspired, instead offering pieces that are both functional and stylish. The brand positioning is both functional, emphasizing the quality and versatility of the product, and emotional, highlighting how the clothing makes the wearer feel. # Product The featured product is Quince's cotton slub knit long sleeve tee. It is a basic long-sleeved shirt made from 100% organic cotton. The shirt is described as well-made and of a good, thicker material, making it suitable for layering or wearing on its own because they're thick enough that they don't see through. The shirt is available in multiple colors, including black, white, and blue. The ad highlights the neckline and sleeves as key design features. A USP is the ability to bundle and save 20% when purchasing three. The ad suggests that the shirt is worth buying because of its quality, versatility, and the way it makes the wearer feel and look. # Visual style The ad has a polished UGC feel, with natural lighting and a clean, minimalist aesthetic. The editing style includes quick cuts and static shots, creating a consistent rhythm. The production quality is high, giving the ad a professional yet relatable tone. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. # Hooks Spoken: Female 1: [Enthusiastic] I'm buying this in every color... Text overlay: I'm buying this in every color... Visual: 00:00–00:02: A woman with long, wavy brown hair, wearing a black long-sleeved shirt and blue jeans, stands in front of a bed with white linens and a light brown headboard. She holds up a blue and a white long-sleeved shirt, smiling at the camera. The camera is stationary and at eye level. # Funnel stage Consideration # Pain points The ad addresses the frustration of finding basic tees that are both high-quality and versatile. The woman states that the shirts are "thick enough that they don't see through," implying that many basic tees are too thin and sheer, making them unsuitable for wearing on their own. # Value propositions - High-quality material: 100% organic cotton - Versatile: Can be worn on their own or layered - Affordable: Bundle and save 20% when you buy three # Benefits - Can be worn on their own or layered - Thick enough that they don't see through - Bundle and save 20% when you buy three # Features - 100% organic cotton - Thicker material - Cotton slub knit # Call to action SHOP NOW # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her positive experience with the product. # Storyline - 00:00–00:02 The ad opens with a woman holding up a blue and a white long-sleeved shirt, stating she's buying them in every color, immediately conveying her enthusiasm for the product. - 00:02–00:11 00:02–00:11: The woman stands in front of a mirror, modeling the white and blue shirts with jeans, emphasizing that basics are anything but basic when it comes to your wardrobe because they can completely transform the way that you look and feel in your outfit. This highlights the versatility and impact of the product. - 00:11–00:18 00:11–00:18: The woman shows a close-up of the shirts in black, white, and blue, stating she loves stocking up on some of Quince's basic tees, especially these cotton slub knit long sleeve tees because they are so well-made. This emphasizes the quality and brand association. - 00:18–00:23 00:18–00:23: She highlights the material, stating it's 100% organic cotton and a good thicker material, especially for layering. This reinforces the quality and functionality of the product. - 00:23–00:27 00:23–00:27: The woman models the shirts again, stating you can wear them on their own because they're thick enough that they don't see through. This addresses a potential purchase barrier and highlights the shirt's versatility. - 00:27–00:34 00:27–00:34: She continues to model the shirts, stating they just feel and look amazing on, and highlights the neckline and sleeves, emphasizing that everything about it is ten out of ten. This reinforces the positive emotional and aesthetic impact of the product. - 00:34–00:39 00:34–00:39: The woman shows the shirts again, stating you can also bundle and save on Quince's basics, and when you get three, you get 20% off. This introduces a promotional offer to incentivize purchase. - 00:39–00:46 00:39–00:46: She concludes by modeling the shirts again, stating the options on how you wear these are endless, and like she said, anything but basic, so it's the perfect time to stock up, so make sure you bundle and save. This reinforces the versatility and value of the product, ending with a call to action.

# Ad summary This ad promotes Quince's mulberry silk blouse. Throughout the ad, three different women are shown wearing the blouse in different colors and styling the piece for different occasions. The ad highlights the blouse's buttery soft feel and machine washable silk. The ad emphasizes the price and says customers can save 76% compared to other brands. # Brand positioning Quince positions itself as a purveyor of affordable luxury, specifically focusing on high-quality materials like mulberry silk at accessible prices. The brand seems to target consumers who seek sophisticated and versatile wardrobe staples without the traditional luxury markup. Quince emphasizes functional elegance with pieces designed to transition effortlessly from casual to formal settings. By focusing on the material and cost savings, Quince appeals to value-conscious shoppers. # Product The featured product is a women's blouse made from mulberry silk. It is described as "buttery soft & machine washable silk" and "crafted from mulberry silk." The blouse has a v-neck with a collar and long sleeves with buttoned cuffs. It is advertised as being "designed to dress up or down." The ad showcases the blouse in three colors—dark green, cream, and black—and styled in different ways, highlighting its versatility. # Visual style The ad has a clean and simple aesthetic with a focus on showcasing the product in various settings. The editing style consists of quick cuts and static shots. The production quality appears polished, with good lighting and clear visuals. The pacing is consistent. The cuts and transitions are timed to the beat of the music. # Hooks Spoken: 00:00–00:03 [Upbeat, enthusiastic] The only blouse you'll need this fall, winter, season. Text overlay: 00:00–00:03 The only blouse you'll need this FALL / 00:01–00:02 The only blouse you'll need this WINTER / 00:02–00:04 The only blouse you'll need this SEASON Visual: 00:00–00:00 The shot is split into three vertical panels. In the left panel, a light-skinned woman with blonde hair stands in front of a white couch, wearing a dark green blouse, black pants, and black shoes. She is holding a black purse. The camera angle is medium. In the top right panel, a zoomed-in shot shows the top half of the same woman. In the bottom right panel, a zoomed-in shot shows the bottom half of the same woman. / 00:01–00:01 The shot is split into three vertical panels. In the left panel, a light-skinned woman with blonde hair is shown from the waist up, wearing a cream blouse and brown pants. The camera angle is medium. In the top right panel, a zoomed-in shot shows the top half of the same woman. In the bottom right panel, a zoomed-in shot shows the bottom half of the same woman. / 00:02–00:02 The shot is split into three vertical panels. In the left panel, a light-skinned woman with blonde hair is shown from the waist up, wearing a black blouse and tan pants. The camera angle is medium. In the top right panel, a zoomed-in shot shows the top half of the same woman. In the bottom right panel, a zoomed-in shot shows the bottom half of the same woman. / 00:03–00:03 The shot is split into three vertical panels. In the left panel, the same light-skinned woman with blonde hair is shown from the waist up, wearing a black blouse and tan pants. She is holding a cell phone. The camera angle is medium. In the top right panel, a zoomed-in shot shows the top half of the same woman. In the bottom right panel, a zoomed-in shot shows the bottom half of the same woman. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the viewer may be looking for a versatile and comfortable blouse that can be worn in different seasons and for different occasions, but they don't want to spend a lot of money. # Value propositions - Save 76% compared to other brands - High-quality materials at accessible prices # Benefits - Versatility - Comfort - Easy to care for # Features - Buttery soft & machine washable silk - Crafted from mulberry silk - Designed to dress up or down # Call to action SHOP NOW # Social proof - None used. # Point of view - Customer 100% – The whole ad features people who appear to be satisfied customers showing off the product. # Storyline - 00:00–00:03 00:00–00:03 A three-paneled shot shows three different women wearing the blouse in dark green, cream, and black. A text overlay at the bottom of the screen states, 'The only blouse you'll need this FALL.' This moment is meant to establish that the product is ideal for cool weather. - 00:01–00:02 00:01–00:02 The text overlay changes to, 'The only blouse you'll need this WINTER' as the color of the blouse changes to cream. - 00:02–00:04 00:02–00:04 The text overlay changes to, 'The only blouse you'll need this SEASON' as the color of the blouse changes to black. This moment is meant to convey the blouse's versatility. - 00:04–00:07 00:04–00:07 A hand touches the blouse in dark green, black, and cream. A text overlay at the bottom of the screen states, 'Buttery soft & machine washable silk.' This moment is meant to highlight the feel and convenience of the blouse. - 00:08–00:10 00:08–00:10 The women are shown again wearing the blouse. A text overlay at the bottom of the screen states, 'Designed to dress up or down.' This moment is meant to showcase the versatility of the blouse. - 00:11–00:15 00:11–00:15 The blouses are shown again in dark green, cream, and black. A text overlay at the bottom of the screen states, 'Crafted from mulberry silk.' This moment is meant to highlight the material. - 00:16–00:20 00:16–00:20 The women are shown wearing the blouse again. A text overlay at the bottom of the screen states, 'Save 76% compared to other brands.' This moment is meant to highlight the price. - 00:21–00:21 00:21–00:21 A white screen with black text appears. The text says, 'SHOP NOW.' This is a call to action to purchase the blouse. - 00:22–00:22 00:22–00:22 A white screen with the brand name 'Quince' appears. This is meant to reinforce brand recognition.

# Ad summary This ad features a woman promoting Quince's Cotton Modal V-Neck Tee Shirt. She raves about the quality and how soft and breathable it is. She states that it is made from a blend of organic cotton and modal, so it's super soft and stretchy and retains its shape well. She states it flatters jewelry. She mentions that three of these shirts from Quince cost only $36, and she highlights the free shipping and 365-day return policy. # Brand positioning Quince is presented as a brand that offers high-quality basic wardrobe essentials at affordable prices. The ad focuses on the softness, breathability, and wrinkle-resistant qualities of the Cotton Modal V-Neck Tee Shirt, positioning Quince as a provider of comfortable, durable, and flattering pieces. The brand promotes a lifestyle of everyday elegance and practicality by providing wardrobe staples at a fraction of the cost of similar brands. Quince is positioned as a direct competitor to luxury brands by offering similar quality and appearance for less than the cost of one item. # Product The featured product is the Cotton Modal V-Neck Tee Shirt from Quince. The shirt is made from a blend of organic cotton and modal, making it soft, breathable, and stretchy, while also retaining its shape. It is wrinkle-resistant and holds up well after multiple washes. The V-neck design is flattering and showcases jewelry. The shirt is available in black, white, and gray. The shirts can be purchased in a bundle of three for only $36, which is two to three times less than similar shirts of comparable or lesser quality. # Visual style The ad has a polished, commercial aesthetic with smooth transitions and a natural lighting style. The video combines direct address footage with b-roll style footage to convey product information and visual details. There are roughly five cuts per minute. All visuals are timed to the audio. # Hooks Spoken: Female 1: I've been on the hunt for the perfect high-quality V-neck t-shirt, and I finally found it. Text overlay: I'm buying this in every color Visual: 00:00–00:01 The camera focuses on the back of a woman with blonde hair, who is wearing dark-blue wide-leg jeans. She is also wearing a white t-shirt, which she lifts to show the viewer the back of the jeans. / 00:01–00:02 The camera focuses on the back of a woman with blonde hair, who is wearing dark-blue wide-leg jeans. She is also wearing a light-gray t-shirt, which she lifts to show the viewer the back of the jeans. / 00:02–00:03 The camera focuses on the back of a woman with blonde hair, who is wearing black wide-leg pants. She is also wearing a black t-shirt, which she lifts to show the viewer the back of the pants. / 00:03–00:06 A woman with long blonde hair is holding a white v-neck t-shirt on a hanger in front of a wardrobe filled with neutral-toned shirts. She is wearing a black v-neck t-shirt and gold jewelry, and she's looking directly at the camera. / 00:06–00:07 A close-up of the white Quince V-neck t-shirt on a hanger. # Funnel stage Consideration # Pain points The ad implicitly addresses the frustration of finding high-quality basic t-shirts that are both affordable and durable. "I've been on the hunt for the perfect high-quality V-neck t-shirt, and I finally found it." # Value propositions - Three shirts from Quince for only $36 - Two to three times less than similar shirts of comparable or lesser quality - Free shipping - 365 days to return # Benefits - Soft and breathable - Wrinkle-resistant - Retains its shape - Flattering V-neck design - Showcases jewelry # Features - Cotton Modal V-Neck Tee Shirt - Made from a blend of organic cotton and modal - Available in black, white, and gray # Call to action So run to Quince and grab yours before they sell out again. # Social proof - "This is the Cotton Modal V-neck t-shirt from Quince, and it is one of their bestsellers" - Female 1 (Creator) - "I've washed it multiple times and it still looks brand-new." - Female 1 (Creator) - "As you can see, I already have them in black, white, and gray... but I need it in every single color." - Female 1 (Creator) # Point of view - Customer 100% – The entire ad is communicated from the perspective of a woman who uses the product and is recommending it. # Storyline - 00:00–00:02 The camera focuses on a woman wearing the featured t-shirt in multiple colors (dark blue, light gray, and black). - 00:02–00:07 The woman comes into the frame to explain that she has been on the hunt for the perfect high-quality V-neck t-shirt, and she finally found it with Quince. - 00:07–00:13 She identifies the product as the Cotton Modal V-Neck Tee Shirt from Quince, and she shares that it is one of their bestsellers. - 00:13–00:16 She states the quality is insane because it's so soft and breathable. - 00:16–00:22 She highlights that it is wrinkle-resistant and still looks brand new after multiple washes. - 00:22–00:31 She further details that it's made from a blend of organic cotton and modal, making it super soft and stretchy, and it does a really good job at retaining its shape. - 00:31–00:35 The woman shares how flattering the V-neck is and that she loves how it can perfectly show off your jewelry. - 00:35–00:41 She shares, "Now here's the crazy part", as the camera focuses on three shirts from Quince for only $36. - 00:41–00:48 She states that the shirts cost two to three times less than what she's paid for similar shirts of the same quality. - 00:48–00:53 She highlights that you're getting three shirts for $36. - 00:54–01:01 She shares that she already has them in black, white, and gray, which are the perfect neutrals to wear all year round. - 01:01–01:09 She highlights Quince's free shipping and 365-day return policy and finishes with "trust me, you won't need to". - 01:09–01:12 She finishes by calling the viewer to run to Quince and grab yours before they sell out again.

# Ad summary This is an image ad for a 100% organic cotton poplin maxi dress. The ad highlights the lightweight and breathable qualities of the dress. # Brand positioning This brand is presented as a provider of sustainable and comfortable fashion. The ad emphasizes the use of 100% organic cotton, appealing to customers who value environmentally friendly and high-quality materials. The brand seems to occupy a space in the market that values ethical production and comfort over trend-driven styles. The brand's values align with a lifestyle that prioritizes sustainability and natural materials, which sets it apart from fast-fashion brands that might prioritize synthetic materials and lower prices. # Product The product featured is a maxi dress made from 100% organic cotton poplin fabric. The dress has a striped pattern in white and blue. The top of the dress features a V-neck and short sleeves, with an elasticized smocked section at the waist to provide a fitted shape. The skirt of the dress is tiered, adding volume and movement. The ad highlights the dress's lightweight and breathable qualities, suggesting it is suitable for warm weather and comfortable wear. The dress is presented as a simple, understated style that is easy to wear. The ad aims to convey that this dress is worth buying for its ethical production, comfort, and versatility. # Visual style The ad has a clean and minimalist aesthetic. The production quality appears to be high, with professional lighting and clear imagery. The image treatment is simple, with natural color grading and no obvious filters. The typography is clean and legible, integrated seamlessly into the visual layout. The visual style feels modern and approachable, aiming for a balance between sophistication and simplicity. This style enhances scannability in the feed and helps the key elements stand out. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Organic cotton poplin maxi dress that is lightweight and breathable # Benefits - Lightweight and breathable # Features - 100% ORGANIC COTTON POPLIN MAXI DRESS # Call to action None used. # Social proof - None used. # Point of view - Customer: The image shows a woman wearing the dress, which gives the customer a perspective of how the dress looks when worn. # Storyline - The ad opens with a close-up of the dress on a model, immediately introducing the product. This is intended to draw the viewer's eye and highlight the dress's design and fit. The audience is seeing the dress from a consumer perspective, immediately assessing whether it appeals to them. - The ad then highlights the product's features with text emphasizing that it's made of "100% organic cotton poplin maxi dress". This reinforces the brand's commitment to sustainability and informs the viewer of the material. The audience is seeing the dress from a brand perspective, which is communicating a key selling point. - The ad concludes by highlighting that the dress is "Lightweight and breathable," driving home the comfort factor. This reinforces the wearability and positions the dress as ideal for comfort in warmer weather. The audience is hearing from the brand, highlighting another key selling point.

# Ad summary This ad promotes a silk shirt from Quince. The ad highlights the shirt's softness, machine washability, versatility, and affordability compared to other brands. # Brand positioning Quince is presented as a brand that offers high-quality silk clothing at affordable prices. The brand positions itself as a direct-to-consumer company, cutting out the middleman to offer luxury materials like mulberry silk at a fraction of the cost of traditional luxury brands. The brand emphasizes the accessibility and practicality of its products, highlighting that its silk shirt is machine washable and can be dressed up or down. Quince aims to occupy a space in the consumer's mind as a provider of affordable luxury, aligning with values of smart spending and practicality without sacrificing quality or style. # Product The featured product is a long-sleeved silk shirt made from mulberry silk. It is described as "buttery soft & machine washable silk" and "designed to dress up or down." The shirt features a button-down front with small, round buttons and cuffed sleeves. The ad emphasizes the shirt's versatility, suggesting it can be worn in both casual and more formal settings. A key selling point is its affordability, with the ad stating, "Save 73% compared to other brands." The shirt is shown in an off-white color and is presented as a comfortable, stylish, and practical addition to any wardrobe. # Visual style The ad has a clean and minimalist aesthetic, with a focus on showcasing the product in a simple, uncluttered environment. The lighting is soft and natural, creating a bright and airy feel. The editing style is smooth, with static shots and subtle transitions. The production quality appears polished, giving the ad a professional and sophisticated look. The pacing is moderate, with cuts timed to the music. # Hooks Spoken: 00:00–00:03 I'm buying this in every color... Text overlay: 00:00–00:03 I'm buying this in every color... (Caption) Visual: 00:00–00:03 Close-up shot of a woman's torso wearing a cream-colored, long-sleeved silk shirt with buttons down the front. Her hand, with a diamond ring, gently touches the shirt. The background is a plain white wall. The camera is stationary and focuses on the texture and details of the shirt. # Funnel stage Consideration # Pain points The ad addresses the pain point of high prices associated with luxury silk clothing. The ad states, "Save 73% compared to other brands," directly tackling the cost barrier. # Value propositions - High-quality silk shirt at an affordable price - Versatile design suitable for various occasions - Easy to care for (machine washable) # Benefits - Save 73% compared to other brands # Features - Buttery soft - Machine washable silk - Designed to dress up or down - Crafted from mulberry silk # Call to action SHOP NOW # Social proof - "I'm buying this in every color..." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a satisfied customer showcasing and praising the product. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a close-up of a woman's hand touching the front of a silk shirt. The text overlay states, "I'm buying this in every color..." This is intended to convey the customer's enthusiasm for the product and create initial interest. - 00:03–00:07 00:03–00:07 The woman is shown wearing the shirt, posing and adjusting it. The text overlay changes to "Buttery soft & machine washable silk," highlighting key product features. This builds on the initial enthusiasm by providing specific reasons to desire the shirt. - 00:07–00:10 00:07–00:10 The woman is shown from the side, and then close up on the sleeve. The text overlay changes to "Designed to dress up or down," emphasizing the shirt's versatility. This adds another layer of appeal by suggesting multiple use cases. - 00:10–00:13 00:10–00:13 The shirt is shown on a hanger, and then the woman is shown wearing it again. The text overlay changes to "Crafted from mulberry silk," highlighting the quality of the material. This reinforces the value proposition by emphasizing the luxurious material. - 00:13–00:17 00:13–00:17 The woman is shown wearing the shirt, posing and adjusting it. The text overlay changes to "Save 73% compared to other brands," emphasizing the affordability of the product. This directly addresses a potential purchase barrier by highlighting the cost savings. - 00:17–00:20 00:17–00:20 The woman is shown holding the shirt on a hanger, and then wearing it again. The text overlay remains "Save 73% compared to other brands," reinforcing the affordability message. This serves as a final reminder of the value proposition before the call to action.

# Ad summary This ad showcases a 14K gold lab grown diamond solitaire necklace. The ad focuses on the necklace itself, highlighting its design and materials. # Brand positioning The brand is presented as a provider of fine jewelry, specifically focusing on diamond necklaces. The emphasis on "lab grown" suggests a modern, ethical approach to sourcing diamonds, appealing to consumers who value sustainability and responsible practices. The use of 14K gold indicates a balance between luxury and accessibility, positioning the brand as offering high-quality materials without being overly extravagant. The brand aims to occupy a space in the consumer's mind as a provider of elegant, ethically sourced jewelry that aligns with contemporary values. # Product The product is a 14K gold lab grown diamond solitaire necklace. It features a delicate gold chain and a single, round-cut diamond pendant. The diamond is lab-grown, emphasizing an ethical and sustainable approach to jewelry. The necklace is designed to be a classic and timeless piece, suitable for everyday wear or special occasions. The solitaire design highlights the diamond's brilliance and simplicity, making it a versatile accessory. The ad focuses on the necklace's elegance and the ethical sourcing of its materials, appealing to consumers who value both style and sustainability. # Visual style The ad has a clean and minimalist visual style, focusing on the product's elegance and simplicity. The use of soft lighting and a neutral background creates a sophisticated and inviting atmosphere. The close-up shot allows viewers to appreciate the necklace's details and craftsmanship. # Hooks Headline: 14K Gold Lab Grown Diamond Solitaire Necklace # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Ethical luxury: Lab-grown diamond combined with 14K gold offers a sustainable and responsible choice without sacrificing elegance. # Benefits - Ethically sourced materials - Elegant design - Timeless style # Features - 14K Gold - Lab Grown Diamond - Solitaire Necklace # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad presents the necklace as seen on a person, allowing the viewer to imagine themselves wearing it and experiencing its elegance. # Storyline - The ad opens with a close-up shot of a woman wearing a 14K Gold Lab Grown Diamond Solitaire Necklace. This is intended to immediately showcase the product and its aesthetic appeal. The audience experiences this from the perspective of someone admiring the necklace on the wearer.

# Ad summary This ad features an image of a woman wearing the promoted Globe Boho Hoops earrings. The ad highlights a testimonial from a customer who calls them "perfect everyday earrings". # Brand positioning The brand, as presented in the ad, focuses on providing everyday jewelry that is effortless and can be worn with a variety of styles. The brand appears to value simplicity and versatility, aiming to be the go-to choice for easy-to-wear pieces that still have a distinct style. The brand aims to occupy a space in the consumer's mind where jewelry is not just for special occasions but part of daily life, focusing on functional and aesthetic value. # Product The product advertised is the brand's 'Globe Boho Hoops'. These are rounded, shiny metallic earrings, presumably silver or a similar toned metal. Their design is simple and can be described as teardrop or globe-shaped. The earrings are presented as 'perfect everyday earrings,' suggesting that they are versatile and suitable for daily wear. The customer testimonial addresses the potential purchase barrier of uncertainty about how often the earrings would be worn, assuring the customer that they are ideal for regular use. # Visual style The ad has a clean, minimalist aesthetic with a focus on the product and a soft color palette. The production quality appears high, with studio-shot lighting and a shallow depth of field to keep the focus on the earrings. The overall style is warm and inviting. # Hooks Headline: “Perfect everyday earrings” # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential hesitation or concern that a consumer might have about purchasing earrings, wondering if they will get enough use out of them. The quote "Perfect everyday earrings" addresses the concern of the earrings not being suitable for daily wear. # Value propositions - The Globe Boho Hoops provide the value of versatility and suitability for daily wear, ensuring you get great value and use out of the product. # Benefits - Perfect everyday earrings # Features - Globe Boho Hoops # Call to action None used. # Social proof - "Perfect everyday earrings" – Suzanne T. # Point of view - Customer: The customer POV is conveyed through the testimonial quote "Perfect everyday earrings" - Suzanne T., which highlights their satisfaction with the earrings and suggests they are ideal for daily wear. # Storyline - The ad starts with a close-up image of a woman wearing the promoted earrings. The earrings are clearly visible. This is included to immediately showcase the product in use and highlight its appearance. The audience experiences the ad from a visual perspective, seeing the product in a real-life context. - The image includes a quote from a customer named Suzanne T., stating that the earrings are "perfect everyday earrings". This adds a testimonial element to the ad, providing social proof and building trust by showing others' positive experiences with the product. The audience experiences this from the customer's point of view, sharing their satisfaction with the product.

# Ad summary Close up shot of a woman's hand wearing a ring, overlaid with messaging about price and a customer review. This ad emphasizes the beauty of a ring while contrasting its price with traditional retailers. # Brand positioning This brand is presented as an alternative to traditional jewelry retailers, focusing on affordability without sacrificing aesthetic appeal. The brand aims to occupy the space of accessible luxury, offering beautiful, high-quality jewelry at a price point that is more competitive than conventional stores. The ad implies that the brand challenges the norms of high markups common in the jewelry industry, positioning itself as a consumer-friendly option that doesn't compromise on design or craftsmanship. It presents the value of luxury but at a price point that is attainable. # Product The featured product is a ring with a gold band and a red, oval-shaped gemstone. The ring is presented as "Absolutely gorgeous". The ad highlights a price of $498.00, crossed out price of $798.00 is also visible. This is promoted as being lower than "vs. traditional retail", positioning it as a more affordable alternative to similar rings sold at conventional jewelry stores. The design of the ring is classic and elegant, suggesting it's suitable for various occasions. The ring is being modeled on a hand. # Visual style The ad features a clean, close-up studio shot. The lighting is soft and diffused, highlighting the ring's details without harsh shadows. The color palette is neutral with warm undertones, emphasizing the gold and red tones of the ring. The shot has a shallow depth of field. # Hooks Headline: "Absolutely gorgeous" # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional retail jewelry is overpriced, leading to the frustration of paying high markups for equivalent items. # Value propositions - Lower price than traditional retail: $498.00 vs $798.00 # Benefits - "Absolutely gorgeous" - More affordable than traditional retail # Features - Ring with a gold band - Red oval-shaped gemstone # Call to action None used. # Social proof - "Absolutely gorgeous" # Point of view - Customer: The quote “Absolutely gorgeous” reflects the customer's direct experience and positive sentiment towards the ring. - Brand: The price comparison “$498.00 $798.00 vs. traditional retail” comes directly from the brand, as it’s promoting the product's affordability. # Storyline - The ad opens with a customer's quote, “Absolutely gorgeous”, which praises the aesthetic appeal of the ring and generates immediate interest. The purpose is to create intrigue and curiosity from the customer's POV. - Then the ad moves onto an explicit comparison of the ring's price point to a competitive set, showing that is selling for $498.00 vs. a crossed out price of $798.00. This is meant to drive home the value that is being offered, from the brand's POV.

# Ad summary This ad showcases a variety of gold necklaces, emphasizing their stackability and the impact of layering them. The ad aims to highlight the necklaces' quality and design, positioning them as essential for creating a stylish, layered look. # Brand positioning The brand is presented as a provider of high-quality, fine jewelry, specifically focusing on 14k gold necklaces. The brand emphasizes effortless style and maximum impact, suggesting that its pieces are designed to be easily incorporated into any look while still making a statement. The brand aligns with a minimalist yet luxurious aesthetic, positioning itself for consumers who value understated elegance and versatility in their jewelry. # Product The ad features an assortment of 14k gold necklaces, each with a unique chain style and design. The necklaces range from delicate, thin chains with small gemstone pendants to bolder, chunkier chains. The necklaces are designed to be stacked and layered, allowing the wearer to create a personalized look. The ad highlights the necklaces' ability to provide "effortless stacking, maximum impact," suggesting they are easy to style and make a noticeable statement. The necklaces are presented as versatile pieces suitable for various occasions, emphasizing their timeless appeal and the value of investing in high-quality gold jewelry. # Visual style The ad features a clean and minimalist visual style with a focus on showcasing the quality and design of the gold necklaces. The use of a marble background and soft lighting creates a luxurious and sophisticated feel. The composition is simple and uncluttered, drawing attention to the necklaces and their stackability. The overall aesthetic is modern and elegant, appealing to consumers who value understated luxury. # Hooks Headline: Effortless stacking, maximum impact # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The necklaces are made of 14k gold, which communicates quality and durability. - The necklaces are designed for effortless stacking, which communicates ease of use and versatility. - The necklaces provide maximum impact, which communicates style and statement-making ability. # Benefits - Effortless stacking - Maximum impact # Features - STUNNING 14K GOLD # Call to action None used. # Social proof - BEST SELLERS # Point of view - Brand: The brand's POV is present in the text overlay that highlights the quality and benefits of the necklaces, emphasizing their 14k gold material and ease of stacking. - External source: The "BEST SELLERS" badge in the upper left corner represents an external source POV, indicating the popularity and desirability of the necklaces based on sales data. # Storyline - The ad opens with a close-up shot of several gold necklaces arranged on a marble surface. This is intended to immediately showcase the product and its quality from the brand's perspective. - The text overlay highlights the key selling points: "STUNNING 14K GOLD" and "Effortless stacking, maximum impact." This reinforces the brand's message about the necklaces' material quality and ease of styling, from the brand's perspective. - A circular badge in the upper left corner reads "BEST SELLERS," indicating the popularity and desirability of these necklaces. This is intended to build trust and encourage purchase, from an external source perspective.

# Ad summary An advertisement featuring gifts for her under $50. The ad features an image of a woman wearing jewelry. # Brand positioning The brand is positioned as offering high-quality jewelry gifts at an affordable price point. By focusing on gifts "under $50", the brand aims to be accessible and appeal to budget-conscious shoppers. The brand is positioned in a way that signals it values both style and affordability, aiming to attract customers who want to give stylish gifts without breaking the bank. The brand uses a clean, minimalist aesthetic to signal that it is aligned with contemporary fashion trends and values simplicity in design. # Product The featured product is jewelry, specifically earrings and a necklace. The earrings are gold, teardrop-shaped, and reflective. The necklace appears to be gold and consists of two delicate chains, one slightly longer than the other. These items are presented as ideal gifts for women and are positioned as affordable options, costing less than $50. The jewelry is displayed on a woman, highlighting how it looks when worn and suggesting a use case: accessorizing and enhancing personal style. # Visual style The ad uses a minimalist and sophisticated aesthetic. It features a studio-shot image with high production quality, emphasizing clean lines and soft lighting. The color palette is neutral and muted, with a focus on earth tones, giving the ad a polished and elegant feel. The typography is clean and legible, enhancing the overall readability and professionalism of the ad. The image is designed to capture attention in a subtle way, highlighting the product without being overly flashy. # Hooks Headline: Gifts for her under $50 # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Gifts for her under $50 # Call to action None used. # Social proof - "SELLING FAST" indicates the products are popular and desirable, which is a form of social proof. This suggests that others are buying these items, making them a reliable choice. # Point of view - Brand: The headline and text within the image ("Selling Fast," "Gifts for her under $50") convey information and marketing messages from the brand to the audience. # Storyline - The image starts with the words "Selling Fast" to create a sense of urgency and scarcity. This statement is from the brand's perspective and is intended to motivate viewers to make a purchase quickly, fearing that the products may sell out. The brand is highlighting the popularity of the items being advertised. - The image then shows a headline that reads "Gifts for her under $50" to suggest the items are suitable for gift-giving and highlight their affordability. This is from the brand's perspective and is intended to make the product more appealing to potential buyers who are looking for a gift for a woman but are on a budget. The brand is clearly communicating the target audience and price point. - The image concludes by featuring an up-close shot of a woman wearing jewelry to show the products in use and highlight their aesthetic appeal. The brand is trying to create a sense of desire and aspiration by showing how the jewelry enhances the woman's look. The brand is visually demonstrating the product's value.

# Ad summary This ad promotes early access to new styles and exclusive drops through the brand's app. It highlights the exclusivity and potential FOMO if customers don't download the app and take advantage of this 24-hour early access. # Brand positioning The brand positions itself as a provider of new styles and exclusive drops. By offering 24-hour early access via their app, the brand creates a sense of exclusivity and urgency, encouraging customers to download and engage with the app to get 'first dibs.' The brand promotes itself as a provider of sought-after items that may sell out quickly, implying that customers should act fast to secure the styles they want. # Product The ad promotes the brand's app as the key to unlocking 24-hour early access to new styles and exclusive drops. The app is presented as a gateway to being among the first to access and purchase highly desirable items before they sell out. The notification that pops up in the ad emphasizes that popular items are "back & selling fast" and encourages users to "score this favorite before it's gone again," highlighting the app's role in providing timely access to quickly disappearing products. # Visual style The ad has a polished, commercial aesthetic with a focus on clean visuals and clear text overlays. The editing style involves quick cuts between the initial shot and the notification pop-up, creating a sense of urgency. The overall tone is sophisticated and aspirational, aligning with the brand's image of exclusivity. # Hooks Text overlay: 00:00–00:01 App exclusive: / 00:00–00:01 24-hour early access / 00:00–00:01 Get first dibs on new styles & exclusive drops — only in the app. Visual: 00:00–00:01 A smiling woman with dark hair and a dark sweater stands next to a smiling man with curly dark hair and a dark jacket. The background is a dark neutral color. Text overlays at the bottom of the screen promote app exclusivity and early access. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the fear of missing out (FOMO) on highly sought-after items, implying that customers may be frustrated if they miss out on new styles and exclusive drops. This frustration is conveyed through the notification: "Back & selling fast. Score this favorite before it's gone again." # Value propositions - The app provides early access, giving users a competitive advantage. - Exclusive drops are only available in the app. # Benefits - Get first dibs on new styles and exclusive drops # Features - App exclusive - 24-hour early access - New styles - Exclusive drops # Call to action None used. # Social proof - The notification reading "Back & selling fast. Score this favorite before it's gone again." suggests that items are popular and in high demand, indirectly providing social proof. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, promoting its app and exclusive early access. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a shot of a smiling woman and a man, followed by text overlay promoting 'App exclusive: 24-hour early access' and encouraging viewers to 'Get first dibs on new styles & exclusive drops — only in the app.' - 00:01–00:02 00:01–00:02 A notification pops up over the initial shot stating, 'Back & selling fast. Score this favorite before it's gone again,' which then disappears after a moment. - 00:02–00:11 00:02–00:11 The ad loops back to the initial shot and notification, repeating the cycle to emphasize the message.

# Ad summary This ad for Quince promotes 24-hour early access to new styles and exclusive drops for Quince app users. The ad features a countdown timer and showcases various Quince apparel, including a dress, knit tank, and a sweater set. # Brand positioning Quince is presented as a brand that offers new styles and exclusive drops, primarily available through their app. The brand emphasizes accessibility by providing 24-hour early access to app users. The overall tone suggests a blend of exclusivity and convenience, appealing to customers who want to be among the first to access new products. The brand aims to occupy a space in the consumer's mind as a provider of stylish, high-quality apparel with a focus on app-based exclusivity. # Product The ad promotes Quince apparel available through the app, highlighting 24-hour early access to new styles and exclusive drops. The ad features a selection of garments, including a flowing, short-sleeve dress, a knit tank top, and a matching knit sweater set with shorts. These products suggest a focus on everyday, comfortable clothing options. The ad does not mention specific product details or USPs, but the emphasis on early access through the app encourages viewers to download and engage with the platform. The primary value proposition is the chance to preview and purchase new styles before they are widely available. # Visual style The ad has a polished, commercial aesthetic with a clean, bright, and modern feel. The editing style features quick cuts to showcase different clothing items and models. The production quality is high-end, supporting a sophisticated tone. The pacing is fast, creating a sense of urgency and excitement. Visuals and text are synced, with cuts timed to transitions. # Hooks Text overlay: 00:00–00:07 APP EXCLUSIVE: / 00:00–00:07 24-HOUR EARLY ACCESS Visual: 00:00–00:07: A peach background with the Quince logo at the top. A white rectangle displays "APP EXCLUSIVE: 24-HOUR EARLY ACCESS" and a countdown timer showing hours, minutes, and seconds decreasing. Text below reads, "Get first dibs on new styles & exclusive drops — only in the app." # Funnel stage Middle of funnel (Consideration) # Pain points Missing out on new styles or exclusive drops due to limited availability. # Value propositions - Exclusive early access to new styles and drops, available only through the app # Benefits - Get first dibs on new styles - Access exclusive drops only in the app # Features - 24-hour early access - New styles and exclusive drops # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's official perspective, using on-screen text and visuals to promote the app and its features. # Storyline - 00:00–00:07 The ad opens with the Quince logo and a visual highlighting app-exclusive 24-hour early access, signaling the offer. - 00:00–00:10 The timer decreasing prompts anticipation and desire to act quickly. - 00:07–00:13 A woman in a dress and then one in a matching set are shown. This transitions into a montage of models wearing new arrivals. The goal is to showcase a range of styles available through the app.

# Ad summary This ad for Quince uses text overlays on a solid background to convey its benefits and encourage viewers to download the app. # Brand positioning Quince is presented as an accessible and affordable brand. The brand is positioned as providing early access to new arrivals, free shipping, and a generous 365-day return policy, suggesting a focus on customer satisfaction and convenience. The brand also offers instant updates for back-in-stock items, implying it sells popular items that may frequently sell out. By emphasizing ease of use and customer-friendly policies, Quince aims to occupy a space in the consumer's mind as a reliable and user-centric online shopping platform. # Product The ad promotes the Quince app, which offers early access to new arrivals, free shipping, and a 365-day return policy. The app also provides instant updates for back-in-stock items. The clear USP is the customer-centric approach, focusing on convenience and accessibility. The ad encourages viewers to download the Quince App to stay informed about restocked items. By highlighting these features, the ad aims to make the app seem valuable and worth downloading. # Visual style The ad has a clean, minimalist aesthetic with a focus on clear text overlays on a solid peach background. The editing style is simple, with text changing at regular intervals. The production quality is high, with smooth transitions and a consistent visual presentation. # Hooks Text overlay: 00:00–00:11 Quince / 00:00–00:01 Early Access to New Arrivals! Visual: 00:00–00:01 The screen displays the word 'Quince' in a serif font above the phrase 'Early Access to New Arrivals!' in a sans-serif font, all centered on a solid peach background. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point implied is the frustration of missing out on popular items that quickly go out of stock, especially when shopping online. # Value propositions - Early access to new arrivals: Gives customers a competitive edge and exclusive access. - Free Shipping & 365 Day Returns: Reduces purchase risk and adds convenience. - Instant Updates for Back in Stock: Saves time and reduces disappointment. # Benefits - Stay informed about restocked items - Convenient shopping experience - Hassle-free returns # Features - Early access to new arrivals - Free shipping - 365 day returns - Instant updates for back in stock # Call to action Download the Quince App # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official brand perspective, communicating product features and benefits. # Storyline - 00:00–00:00 The ad opens with the Quince logo on a peach background. - 00:00–00:08 The ad highlights the benefits of the Quince app. - 00:08–00:11 The ad ends with a call to action.

# Ad summary This ad showcases a variety of Quince products, including clothing, home goods, luggage and accessories. It highlights the brand's focus on luxury essentials at affordable prices, inviting viewers to download the Quince app for exclusive access. # Brand positioning Quince is presented as a brand that offers luxury essentials at affordable prices. The ad showcases a range of products, from clothing to home goods and luggage, all seemingly high in quality but sold at a fraction of traditional retail prices. The brand aligns with a lifestyle that values quality and accessible luxury, appealing to customers who seek premium products without the premium price tag. Quince pushes against the norm of high markups in the luxury market by offering direct-to-consumer pricing. # Product The ad features a variety of Quince products, all presented as "luxury essentials." These include: apparel (cashmere sweaters, pants); home goods (cookware and bedding) luggage and backpacks. All items are shown in neutral, muted tones or solid colors. The products are presented as high-quality alternatives to traditional luxury goods, highlighting features like the 365-day return policy and free shipping. The ad emphasizes affordability, stating that the products are available for "50-80% off vs. traditional retail." # Visual style The ad has a clean, modern aesthetic with bright, natural lighting. The video quality is polished, lending a high-end feel. The editing style involves quick cuts between different product shots, maintaining a consistent pace. The visual motifs include neutral color palettes and minimalist settings. # Hooks Text overlay: Quince / Shop luxury essentials for / 50-80% off / vs. traditional retail Visual: 00:00–00:03 A woman with shoulder-length wavy brown hair wears a cream-colored knit sweater with ribbed cuffs and a crew neck and white and gray striped loose-fitting pants. She stands in what appears to be a bedroom with a neatly made white bed visible in the background. She tugs at the ribbed cuffs of her sweater. The camera is stationary at medium distance. The lighting is soft and natural. / 00:01–00:04 A bedroom with navy blue paneled walls and a large bed with a white upholstered headboard, black bedding, and patterned throw pillows. A wooden stool with a white faux fur pad is placed next to the bed. A black text overlay states, "Shop luxury essentials for 50-80% off vs. traditional retail". The camera pans across the bed. The lighting is bright and natural. # Funnel stage Top of funnel (Awareness) # Pain points The high cost of luxury essentials is the pain point that is addressed in this ad. The text overlay states, "Shop luxury essentials for 50-80% off vs. traditional retail", which directly targets the frustration of expensive luxury goods. # Value propositions - Luxury essentials without the premium price tag - High-quality products at a fraction of the cost of traditional luxury brands # Benefits - Luxury essentials at affordable prices - 50-80% off vs. traditional retail # Features - Apparel - Home goods - Luggage - Accessories - Free shipping - 365 day returns - Instant updates for back in stock - VIP Access In-App Only # Call to action DOWNLOAD NOW FOR FREE # Point of view - Brand 100% – The ad presents all content from an official brand perspective, showcasing products and offering value propositions. # Storyline - 00:00–00:03 A woman models a beige sweater and striped pants. - 00:01–00:04 A luxurious bedroom setup is shown. The text overlay states, "Shop luxury essentials for 50-80% off vs. traditional retail". - 00:03–00:06 A man models blue pants. - 00:06–00:09 Cookware is shown on a countertop. A hand places the lids onto the cookware. A text overlay states, "Free Shipping & 365 Day Returns". - 00:08–00:12 Two workers construct a bed frame. A text overlay states, "Instant Updates for Back in Stock". - 00:12–00:15 A woman stands with luggage. A text overlay states, "VIP Access In-App Only". - 00:14–00:16 The Quince logo appears. - 00:15–00:17 A text overlay states, "Download Now For Free".

# Ad summary This ad promotes the Quince app with a showcase of different apparel and home goods that are sold within it. The ad opens with a woman wearing a sweater and pants outfit, and various product features are listed via text overlay. The ad cuts to a series of short clips showing other Quince products, including additional apparel, bedding, cookware, and luggage. # Brand positioning Quince is presented as a purveyor of quality clothing and home goods at an accessible price point, with an emphasis on elevated basics. The brand seems to be focused on providing everyday items that are also aesthetically pleasing and well-made. The brand's offerings span various categories, from apparel to home goods, suggesting a lifestyle brand. The items shown are simple and neutral in color, implying the brand wants to be seen as timeless and appealing to a wide audience, rather than trendy or niche. Quince appears to be following the category norms by offering essential items, but pushing against the notion that quality and style must come at a high price, positioning itself as a smart choice for consumers seeking value without compromise. # Product The ad showcases a range of Quince products across different categories. Featured products include: casual sweaters, pants, bed linens, pots and pans, bed frames, luggage, and backpacks. The ad does not explicitly state the function of any of the featured products, but highlights the look and aesthetic of them. The items are available for purchase on the Quince app. # Visual style The ad has a polished and clean aesthetic, with a focus on neutral colors and natural lighting. The editing is quick, with short cuts between scenes to showcase a variety of products. The production quality is high-end commercial, which supports the brand's positioning as a provider of quality goods. The pacing is fast, with approximately 7 cuts per minute, and the cuts are synced to the beat of the background music. # Hooks Text overlay: Be the first to know / EARLY-ACCESS TO WAITLISTS & NEW DROPS / APP-EXCLUSIVE OFFERS / UPDATES ON YOUR ORDER DETAILS Visual: 00:00–00:00: A woman is standing indoors, facing the camera. She appears to be in her 30s, with long brown hair, wearing a cream-colored sweater and striped pants. She is standing in front of a white bed with pillows. A light-colored nightstand is visible on the right side of the frame. Text overlay reads, "Be the first to know" above three bulleted benefits. / 00:01–00:02: The woman from the prior shot is now holding up a light blue sweater in front of her. She is smiling. The background is the same as the prior shot. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Download the Quince app to be the first to know about new arrivals, restocks, and exclusive offers. # Benefits - Being the first to know - Early access - Exclusive offers - Order updates # Features - EARLY-ACCESS TO WAITLISTS & NEW DROPS - APP-EXCLUSIVE OFFERS - UPDATES ON YOUR ORDER DETAILS # Call to action DOWNLOAD NOW FOR FREE # Social proof - None used. # Point of view - Brand 100% – The ad showcases the brand's products and features without including external validation. # Storyline - 00:00–00:02 The ad opens with a woman standing in front of a bed. - 00:01–00:02 The woman holds up a sweater. - 00:03–00:04 The ad cuts to bedding in a bedroom. - 00:05–00:06 The ad cuts to a man putting on pants. - 00:07–00:09 The ad cuts to pots and pans on a kitchen counter. - 00:10–00:13 The ad cuts to 2 men assembling a bed frame. - 00:14–00:15 The ad cuts to a woman standing in front of luggage. - 00:16–00:18 The ad displays the Quince logo, and a call to action to download the app.

# Ad summary The ad promotes downloading the brand's app to gain 24-hour early access to new drops and restocks. The visual features a blurred grid of clothing images. # Brand positioning The brand is positioned as offering exclusive access to new clothing releases and restocks via their app. This suggests a focus on trend-driven or limited-edition items, aiming to create a sense of exclusivity and urgency for customers who want to be the first to access the latest styles. The brand values convenience, offering a direct route to shop their new merchandise and stay up-to-date through their app. # Product The primary 'product' advertised is the brand's mobile app, which provides users with 24-hour early access to new product drops and restocks. The app's USP is exclusive access that is not available through other channels. The ad addresses the pain point of missing out on limited-availability items by positioning the app as a solution. The clothing shown behind the app placement is soft and casual. # Visual style The ad has a clean, minimalist aesthetic with a blurred background of clothing images to draw attention to the central offer. The beige and peach color palette is soft and inviting. The layout is simple and direct. Overall production quality is highly polished. # Hooks Headline: UNLOCK ACCESS TO NEW DROPS & RESTOCKS # Funnel stage Middle of funnel (Consideration) # Pain points The ad is targeting customers who want to be the first to get their hands on new clothing drops and restocks. Without the app, they risk missing out. # Value propositions - Get early access to new product drops and restocks by downloading the app. - 24-hour early access # Benefits - Unlock access to new drops & restocks # Features - 24-Hour Early Access - App Exclusive # Call to action GET THE APP # Social proof - None used. # Point of view - Brand: The brand is conveying a message about exclusive access to product drops and restocks through its mobile app. # Storyline - The ad opens by stating that viewers can "UNLOCK ACCESS TO NEW DROPS & RESTOCKS," immediately capturing attention and conveying the ad's central message. The brand is telling the viewer about an exclusive opportunity. - The ad emphasizes exclusivity by stating “24-Hour Early Access | App Exclusive”, clarifying the conditions for accessing new drops and restocks. The brand is continuing to illustrate the value of downloading its app. - The ad concludes with a clear call to action by offering a button that says “GET THE APP,” prompting immediate engagement and conversion. The ad is telling the viewer how to access this opportunity.