How The Ridge Advertises on Meta

# Ad summary This ad promotes Ridge Rings as a durable, high-quality, and stylish alternative to traditional wedding bands or rings. The ad highlights the ring's premium materials, scratch resistance, and inclusion of a free silicone band, positioning it as a symbol of a man's ambitious future and preparedness for any challenge. # Brand positioning Ridge is presented as a brand that values durability, quality, and modern style in its men's rings. The brand positions itself as an alternative to fragile rings, emphasizing the use of premium materials like tungsten and titanium. Ridge's focus is on providing rings that can withstand an active lifestyle and symbolize a man's strength and preparedness. The brand aims to occupy a space in the consumer's mind as a reliable and stylish choice for those seeking long-lasting and functional accessories. # Product The Ridge Ring is a durable and stylish ring for men, made from premium materials such as tungsten and titanium, designed to withstand daily wear and tear. It is scratch-resistant, ensuring it keeps its shine through every bump and turn. The product aims to be a symbol of a man's ambitious future, signifying preparedness for challenges. It is marketed as a gift that says, "I believe in your future, and this ring is ready for it." The ring includes a free silicone band, essential for travel, networking events, or any hands-on aspect of life. The rings are available in multiple colors and styles. The Ridge Ring is presented as a high-quality, long-lasting alternative to fragile rings, designed for men with active lifestyles. # Visual style The ad features a blend of close-up product shots, lifestyle visuals, and demonstrations of durability. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is a mix of polished commercial footage and UGC-style shots, creating a hybrid feel. The pacing is consistent throughout, with cuts synchronized to music beats and voiceover lines. Visual motifs include recurring close-ups of hands interacting with the rings and the product packaging. # Hooks Spoken: Here's why your man needs a tough ring. Text overlay: Don't give your man a CHEAP RING! Visual: 00:00–00:02 A close-up shot shows a hand holding a gold ring, showcasing its plain design. The background is a blurred gray surface. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of fragile rings that don't withstand daily wear and tear, implying that they are not suitable for active or hands-on lifestyles. "Don't give your man a CHEAP RING!" # Value propositions - Durable materials for long-lasting wear - Scratch resistance to maintain shine and appearance - Versatile for different occasions with included silicone band - Preparedness for work with hands - It's a gift that says, I believe in your future, and this ring is ready for it. # Benefits - Made to last a lifetime - Keeps its shine through every bump and turn - Essential for travel, networking events, or any hands-on aspect of his life # Features - Made from tungsten, titanium, and more - Scratch resistant - Includes a free silicone band # Call to action Shop yours at Ridge.com # Point of view - Brand 100% – The entire ad uses the brand's official voice to describe and promote the Ridge Ring. # Storyline - 00:00–00:02 The ad opens by questioning the quality of a traditional ring. - 00:02–00:04 It then transitions to a ring on a man's hand and a woman hugging a man, introducing the context of a relationship and suggesting the ring as a meaningful symbol. - 00:04–00:06 The ad shows various activities and scenarios, such as working on designs, holding a baby, and showing that rings are worn during these activities. - 00:06–00:07 Then, the ad conveys the unreliability of traditional rings by demonstrating their fragility, contrasted with the desired durability. - 00:07–00:10 The Ridge Ring is introduced as a solution, showcasing its packaging and the variety of rings available. - 00:10–00:12 The ring is shown being worn and presented as made with "premium materials". - 00:12–00:14 Close-ups show the rings being tested for scratch resistance. - 00:14–00:18 The ad then shows multiple colors and styles of rings to highlight the options available. - 00:18–00:19 The ad restates the scratch resistance of the material. - 00:20–00:22 The ring is shown being worn in various contexts, implying its durability through every activity. - 00:22–00:26 The ad calls out the include free silicone band. - 00:26–00:29 The silicone band is shown being used in various activities. - 00:29–00:36 The ad shows the rings as an appropriate gift. - 00:36–00:41 The ad ends with a call to action to shop at Ridge.com.

# Ad summary This ad highlights the common problem of men misplacing their wedding bands and offers a solution with Ridge premium wedding bands, which come with a no-pinch fit and 2x free replacements. # Brand positioning Ridge is presented as a premium brand offering high-quality wedding bands designed for men. The brand addresses a common problem—losing wedding bands—by offering a practical solution: a no-pinch fit and two free replacements. This positions Ridge as a reliable and thoughtful choice for men who value security and convenience in their accessories. The brand aligns with a lifestyle that acknowledges everyday mishaps and provides solutions to mitigate them, pushing against the norm of traditional, irreplaceable wedding bands. # Product The product featured is a Ridge premium wedding band, designed specifically for men. It is described as having a "no-pinch fit" for comfortable wear. A key selling point is that the bands come with "2x free replacements," addressing the common issue of men misplacing their wedding bands. The ad also highlights that the band comes with a travel case for extra protection. This product is targeted towards men who are either prone to losing their wedding bands or want a more secure and practical option. # Visual style The ad has a clean and modern visual style with a focus on product presentation. The lighting is well-balanced, highlighting the texture and finish of the wedding band. The use of a simple background and minimal props keeps the attention on the product and its key features. The overall aesthetic is polished and professional. # Hooks Headline: 3 OUT OF 4 MEN MISPLACE THEIR WEDDING BAND IN THEIR LIFETIME # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the common problem of men misplacing their wedding bands. "3 OUT OF 4 MEN MISPLACE THEIR WEDDING BAND IN THEIR LIFETIME" # Value propositions - Ridge premium wedding bands have a no-pinch fit and come with 2x free replacements, for those who tend to lose theirs. # Benefits - For those who tend to lose theirs # Features - NO-PINCH FIT - 2X FREE REPLACEMENTS - TRAVEL CASE FOR EXTRA PROTECTION # Call to action None used. # Point of view - External source: The statistic "3 out of 4 men misplace their wedding band in their lifetime" is presented as a factual statement to highlight a common problem. - Brand: The description of Ridge premium wedding bands having a "no-pinch fit" and including "2x free replacements" is from the brand's perspective, showcasing the product's features and benefits. # Storyline - The ad starts by stating a common problem: "3 out of 4 men misplace their wedding band in their lifetime." This is intended to immediately grab the attention of the target audience by highlighting a relatable issue. The perspective is from an external source, presenting a statistic to establish credibility. - The ad then introduces Ridge premium wedding bands as a solution, emphasizing their "no-pinch fit" and the inclusion of "2x free replacements." This is from the brand's perspective, showcasing the product's features and benefits to address the problem mentioned earlier. - Finally, the ad shows a "FREE" travel case for extra protection. This reinforces the brand's commitment to providing a comprehensive solution for those who tend to lose their wedding bands. This is also from the brand's perspective, adding an additional incentive to choose Ridge.

# Ad summary This ad challenges the concept of traditional wedding bands, presenting them as outdated relics and promoting Ridge Rings as a durable and stylish alternative for the modern man. It addresses the need for a ring that can withstand an active lifestyle and showcases Ridge's lifetime guarantee, creating a sense of trust and value. # Brand positioning Ridge is presented as a brand that challenges the status quo of traditional men's accessories, specifically wedding rings. It positions itself as a provider of durable, modern, and rugged alternatives that reflect the evolved lifestyle and values of today's man. The brand aligns with a tone of practicality and confidence, appealing to those who value functionality and resilience over traditional aesthetics. Ridge pushes against the norms of delicate, easily damaged jewelry, offering products designed to withstand daily wear and tear and making a statement for men who want their accessories to match their active lives. # Product The advertised product is Ridge Rings, a line of wedding bands made from industrial-grade materials like tungsten, titanium, and carbon fiber. These rings are designed to be scratch-resistant, comfortable, and durable, capable of withstanding the rigors of everyday life. They are marketed towards men who need a ring that matches their active, hands-on lifestyles, eliminating the need to remove it during tough tasks. Ridge offers a lifetime guarantee, replacing the ring for free if it's lost, broken, or if the wearer needs a different size, addressing concerns about longevity and fit. The rings are presented as a modern alternative to traditional soft gold bands that may not suit a more rugged lifestyle. # Visual style The ad has a modern, slightly edgy aesthetic with a mix of close-up shots highlighting product details and medium shots of the presenter. The editing style is relatively quick, with cuts timed to emphasize key points in the voiceover. The production quality leans towards a polished commercial feel, blending product demonstrations with lifestyle elements. The pacing is consistent, maintaining a steady rhythm throughout the ad. There are some audio-visual sync points, where text overlays and product actions are timed with the voiceover. # Hooks Spoken: 00:00–00:05 Your ring should look like the man that you became, not the one that you were back at the altar. Text overlay: 00:00–00:05 Why real men are switching to this ring after marriage Visual: 00:00–00:05 Close-up shot of a man's hand covered in mud being rinsed in a metal bucket of murky water. The man is wearing a silver wedding band. Water droplets are visible on the skin. The background is a grey concrete surface. Text overlay: "Why real men are switching to this ring after marriage" # Funnel stage Middle of funnel (Consideration) # Pain points Traditional gold wedding bands are not durable enough for active lifestyles, requiring removal during demanding activities, leading to inconvenience and potential loss or damage. As the voiceover says, "Your ring should look like the man that you became, not the one that you were back at the altar." # Value propositions - Durable materials mean the ring can withstand everyday wear and tear - Lifetime guarantee provides peace of mind # Benefits - Designed to handle real life - Don't need to be taken off when things get a little tough - They'll replace your ring for free, no questions asked # Features - Forged from industrial-grade tungsten, titanium, and carbon fiber - Scratch-resistant - Incredibly comfortable - Lifetime guarantee # Call to action Shop the ring collection at ridge.com # Point of view - Customer 90% – The ad is primarily delivered from the perspective of a customer who uses the product and shares his personal experience. - Brand 10% – The brand's voice is present through product claims, the lifetime guarantee, and the call to action. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a shot of a dirty hand being rinsed in a bucket of water, revealing a traditional wedding band. A voiceover poses a question, framing the ad's central theme. - 00:05–00:07 00:05–00:07 The scene cuts to a man standing in a well-lit room with a cutting mat table, setting the stage for his personal experience with wedding rings. - 00:07–00:12 00:07–00:12 The man describes his initial gold wedding band and how it suited his desk job lifestyle. This establishes a point of reference and a past persona. - 00:12–00:16 00:12–00:16 He explains his life evolved, and he needed gear that matched his current, more demanding grind. This sets the stage for the introduction of Ridge Rings as a solution. - 00:16–00:23 00:16–00:23 Close-up shots showcase the materials and design of Ridge Rings, highlighting their durability and modern aesthetic. This builds interest in the product's features and benefits. - 00:23–00:28 00:23–00:28 The man demonstrates wearing a Ridge Ring while working on a keyboard and snapping a button on a jean jacket, emphasizing its suitability for everyday activities. This provides visual context for the product's use. - 00:28–00:32 00:28–00:32 The man shows a Ridge Ring box, explaining the rings come with a lifetime guarantee, reinforcing the brand's commitment to quality and customer satisfaction. This builds trust and reduces perceived risk. - 00:32–00:37 00:32–00:37 He reiterates the benefits of the lifetime guarantee, citing examples like losing the ring, needing a size change, etc. This highlights the product's long-term value and peace of mind. - 00:37–00:46 00:37–00:46 The ad concludes with a direct call to action, encouraging viewers to shop the Ridge Ring collection. The man reinforces the message of upgrading to a ring that matches their current lifestyle, leaving the viewer with a sense of empowerment.

# Ad summary This image ad for Ridge Ring features a side-by-side comparison of their product against a competitor, highlighting superior value, free replacements, and custom engraving options to persuade potential customers. # Brand positioning Ridge Ring is presented as a family-owned business dedicated to crafting durable, high-quality gear designed to last a lifetime. The brand emphasizes its commitment to providing better value, free replacements, and custom engravings, setting itself apart from competitors. Positioned as a maker of lasting items, it appeals to consumers seeking reliability, personalization, and enduring quality. The "Father-Son Mission, 13 Years Strong" suggests a legacy of craftsmanship and a personal investment in their products, contrasting with mass-produced alternatives. The brand promotes functional benefits like durability and personalization, fostering an emotional connection through its family-oriented story. # Product The featured product is a durable ring from Ridge Ring, designed with a contrasting black interior and a brushed gold exterior. The ring is shown with a custom engraving of the letters 'E&M'. Its unique selling points include better value compared to competitors, free replacements, and custom engraving options. The ad contrasts the Ridge Ring with a damaged ring from an unspecified 'other brand', addressing the purchase barrier of ring durability. It suggests the Ridge Ring is worth buying due to its superior craftsmanship, personalization, and long-lasting quality, making it suitable for everyday wear and special occasions. # Visual style The ad employs a direct comparison visual motif with a clean, studio-shot presentation. The image treatment includes background blurring to focus attention on the products. Typography is integrated with clear hierarchy to emphasize key benefits and the promotional offer. The platform-native style leans towards a polished in-feed ad, designed for quick scannability and clear value communication. # Hooks Headline: Father-Son Mission, 13 Years Strong # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the problem of rings that wear out or get damaged easily, as shown by the scratched and damaged ring from the "OTHER BRAND". # Value propositions - BETTER VALUE - FREE REPLACEMENTS - CUSTOM ENGRAVINGS # Benefits - BUILD GEAR THAT LASTS A LIFETIME # Features - BETTER VALUE - FREE REPLACEMENTS - CUSTOM ENGRAVINGS # Call to action None used. # Social proof - Father-Son Mission, 13 Years Strong # Point of view - Brand: The brand promotes their rings as durable, valuable, and customizable through comparison and feature highlights. - Customer: The potential customer is positioned to consider the value and durability of Ridge Ring compared to a competitor, with an emphasis on features like free replacements and custom engravings. # Storyline - The ad opens with the message, "Father-Son Mission, 13 Years Strong. BUILD GEAR THAT LASTS A LIFETIME", immediately establishing the brand’s heritage and dedication to quality and longevity. The brand is telling the story of their commitment to craftsmanship and durability, aiming to resonate with customers who value these qualities in their purchases. - A side-by-side comparison is presented, contrasting a worn and damaged ring from an 'OTHER BRAND' with a pristine Ridge Ring featuring a custom engraving. The brand is showcasing the superior durability and personalization options of their product versus the perceived shortcomings of the competition, driving the message of better value and quality. - Below the comparison, the ad lists 'BETTER VALUE', 'FREE REPLACEMENTS', and 'CUSTOM ENGRAVINGS' as advantages of choosing Ridge Ring, using checkmarks to emphasize the benefits. The brand is explicitly stating the key reasons why their ring is a better choice, reinforcing the overall value proposition. - An 'ANNIVERSARY SALE' badge highlights a 'UP TO 32% OFF' discount, creating a sense of urgency and encouraging immediate purchase. The brand is offering an incentive to prompt action, positioning the rings as a timely and valuable investment.

# Ad summary This image ad for Ridge advertises an anniversary sale with up to 32% off of their rings. A variety of the rings are featured. # Brand positioning Ridge is positioned as a modern brand, offering stylish and durable rings for men. The brand seems to cater to individuals who value quality craftsmanship and contemporary design. It aligns with a lifestyle that appreciates understated elegance and practical accessories. The brand emphasizes the uniqueness and durability of their products. # Product The product featured are men's rings. The rings come in a variety of designs and materials, including metal, carbon fiber, and Damascus steel. Each ring has a black interior band and the word "RIDGE" engraved on the outside. The rings are designed to be durable and stylish accessories for everyday wear. The ad encourages viewers to take advantage of the anniversary sale and save up to 32% on these rings, suggesting a limited-time opportunity to purchase these high-quality rings at a discounted price. # Visual style The ad features a clean and modern visual style with a focus on showcasing the rings in a well-lit setting. The gray background provides a neutral backdrop that allows the rings to stand out. The text is clear and bold, making it easy to read and understand the message. The overall look is polished and professional, suggesting a high-quality product. # Hooks Headline: THESE DEALS WON'T LAST # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Up to 32% off - Anniversary sale # Benefits - Durability - Stylish accessory # Features - Rings - Metal ring - Carbon fiber ring - Damascus ring # Call to action None used. # Social proof - None used. # Point of view - Brand: Top caption announcing that “THESE DEALS WON’T LAST”, building urgency. - Brand: Bottom caption saying “ANNIVERSARY SALE UP TO 32% OFF”, conveying the offer. # Storyline - The ad starts by announcing that the brand has deals that won't last. This alerts the viewer that they should act fast to get a product they like. - The ad highlights that the brand is having an anniversary sale. This gives the customer more of a reason to shop with the brand because the brand is celebrating. - The ad shares that products are up to 32% off. This pushes the customer to act now to shop.

# Ad summary This image ad promotes Ridge wedding bands as a solution for men who tend to misplace their rings. It highlights the product's no-pinch fit and offers 2x free replacements, along with a travel case for extra protection. An anniversary sale is advertised with a discount of up to 32% off. # Brand positioning Ridge is presented as a practical, modern solution for men's wedding bands, addressing the common issue of misplacing or losing rings. The brand positions itself as understanding the needs of its customers by offering functional benefits like a no-pinch fit and the unique value of 2x free replacements, appealing to a lifestyle where convenience and security are valued. This brand is emotionally grounded as reassuring and understanding the needs of men and their relationships, instead of focusing on abstract luxury or outdated tradition. # Product The advertised product is the Ridge Premium Wedding Band, designed for men who are prone to losing their wedding rings. The band features a no-pinch fit and is promoted as coming with 2x free replacements, addressing the fear of loss and providing a practical solution for forgetful individuals. It comes with a travel case for extra protection. The ad is designed to appeal to people who have experienced or worry about misplacing their wedding band. # Visual style The ad has a clean, modern visual style with a focus on product details. It features a studio-shot image of the wedding band, presented against a bright, neutral background to enhance its visibility. The color palette is minimalistic, dominated by gold, white, black, and orange. The text is clear and legible, placed strategically to convey key information. The overall design is functional and straightforward, emphasizing the product's utility and value. # Hooks Headline: 3 OUT OF 4 MEN MISPLACE THEIR WEDDING BAND IN THEIR LIFETIME # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of misplacing wedding bands, stating that '3 OUT OF 4 MEN MISPLACE THEIR WEDDING BAND IN THEIR LIFETIME.' # Value propositions - No-pinch fit: Provides a comfortable wearing experience - 2x free replacements: Reduces the stress and cost associated with losing a wedding band - Travel case for extra protection: Maintains the ring's condition and reduces risk # Benefits - Addresses the common problem of men misplacing their wedding bands - Provides a comfortable fit with its no-pinch design - Offers peace of mind with 2x free replacements - Comes with a travel case for protection # Features - no-pinch fit - 2x free replacements - travel case for extra protection # Call to action None used. # Social proof - None used. # Point of view - External source: The statistic at the top establishes a common problem. - Brand: The description and benefits of the Ridge Premium Wedding Bands are presented from the brand's perspective. - Brand: The travel case is shown to show the protection offered with the product. # Storyline - The ad opens with a statistic that conveys the problem: 3 out of 4 men misplace their wedding band in their lifetime. This establishes a common pain point and provides context for the product being advertised, speaking from a generalized brand perspective. - The ad introduces the Ridge Premium Wedding Bands with a no-pinch fit and 2x free replacements, positioning the brand as a solution to the highlighted problem and offering a benefit-driven option. This section speaks directly as the brand. - A travel case is shown, emphasizing the protection offered with the product, reiterating a tangible product offering, again from the perspective of the brand.

# Ad summary This image ad for Ridge promotes their rings, highlighting a unique offer of 2 free replacements. The ad features a variety of ring styles and colors, emphasizing the brand's commitment to customer satisfaction and product durability. # Brand positioning Ridge is presented as a brand that values customer satisfaction and product durability. The offer of 2 free replacements suggests a focus on long-term customer relationships and confidence in the product's ability to withstand wear and tear. The brand aims to occupy a space in the consumer's mind as a reliable and customer-centric option in the ring market. The brand positioning is functional, emphasizing the practical benefits of their replacement policy. # Product The product featured is a ring, available in multiple styles and colors including white, black, and gold. The rings are shown both inside and outside of their black plastic cases. The rings have the brand name 'RIDGE' printed on the exterior. The unique selling proposition is the offer of '2X FREE REPLACEMENTS,' addressing the purchase barrier of potential loss or damage. The ad highlights the brand's confidence in the product's durability and commitment to customer satisfaction. # Visual style The ad has a clean and modern visual style with a focus on product presentation. The lighting is soft and even, highlighting the details of the rings and their packaging. The color palette is neutral, with the rings providing pops of color. The overall aesthetic is polished and professional, suggesting a high-quality product. # Hooks Headline: 2X FREE REPLACEMENTS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential frustration of losing or damaging a ring, which can be a significant concern for customers. # Value propositions - 2X FREE REPLACEMENTS: Lose it once, no sweat. Lose it twice, still set. # Benefits - Peace of mind - Customer satisfaction - Durability # Features - Rings in multiple styles and colors - 2X FREE REPLACEMENTS # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and highlighting its unique selling proposition and customer-centric policies. # Storyline - The ad opens by showcasing a variety of Ridge rings in different colors and styles, immediately establishing the product and its aesthetic options. This is from the brand's perspective, aiming to capture attention and introduce the product range to potential customers. - The ad then highlights the '2X FREE REPLACEMENTS' offer, emphasizing the brand's commitment to customer satisfaction and product durability. This is from the brand's perspective, aiming to build trust and address potential purchase barriers related to loss or damage. - The ad concludes with the phrase 'LOSE IT ONCE, NO SWEAT. LOSE IT TWICE, STILL SET,' reinforcing the value proposition and reassuring customers about the brand's replacement policy. This is from the brand's perspective, aiming to instill confidence and encourage purchase.

# Ad summary This image ad features a testimonial about Bridge wedding rings alongside an image of a man's hand wearing a gold wedding ring and a row of seven rings from the brand. # Brand positioning Bridge focuses on creating high-quality, modern wedding rings for men. They offer a variety of styles and materials including tungsten and titanium, suggesting a focus on durability and contemporary design. The brand targets customers who value commitment and style, presenting their rings as symbols of lasting love that reflect personal taste and modern values. By offering a range of designs, Bridge positions itself as a brand that breaks from traditional norms, enabling men to express their individuality while celebrating their commitment. # Product Bridge offers a selection of men's wedding rings made from tungsten and titanium. The rings come in a variety of finishes, including gold, black, silver, and hammered textures. The ad emphasizes the rings' ability to finally be worn, suggesting they address issues of comfort, style preference, or durability that may have prevented the wearer from wearing a ring in the past. This targets men who may have been hesitant about wearing a traditional wedding ring but are now open to a modern alternative. # Visual style The ad features a clean and modern aesthetic with a focus on product visibility and emotional storytelling. The image quality is high, suggesting a professional studio shoot. The lighting is warm and focused on the hand with the ring, creating a sense of intimacy and significance. The background is blurred to keep the focus on the product and testimonial. The typography is bold and easy to read, ensuring the message is quickly understood. The overall design blends lifestyle imagery with product showcase, aiming for a balance of aspirational and informative elements. This visual style is designed to be eye-catching and easily scannable in a social media feed. # Hooks Headline: "HE FINALLY WEARS HIS RING AFTER 7 YEARS OF MARRIAGE" # Funnel stage Middle of funnel (Consideration) # Pain points The central problem highlighted is that some men don't consistently wear their wedding rings, which can be a source of concern or disappointment for their partners. This is signaled by the headline "HE FINALLY WEARS HIS RING AFTER 7 YEARS OF MARRIAGE," which emphasizes the duration and the resolution of the issue. # Benefits - The featured ring can be worn # Call to action None used. # Social proof - "He said “I do” years ago. Now his ring finally does too." # Point of view - Customer: The testimonial quotes at the top of the image give a customer perspective, because they describe a personal experience and positive outcome with the product. - Brand: The product showcase at the bottom of the image represents the brand's perspective, as it highlights the variety of rings offered. # Storyline - The ad opens with a testimonial quote stating, "HE FINALLY WEARS HIS RING AFTER 7 YEARS OF MARRIAGE." This is meant to immediately grab attention and create curiosity by highlighting a common problem some couples face with men wearing their wedding rings. The audience is experiencing this moment from the perspective of someone close to the couple, likely the wife who is excited that her husband is now wearing his ring. - The storyline continues with a secondary quote: "He said “I do” years ago. Now his ring finally does too." This reinforces the idea that the ring symbolizes commitment, but also implies that the wearer wasn't fully comfortable wearing a ring until now, suggesting the Bridge rings provide a solution for that issue. This statement provides the perspective of the brand, celebrating that their product has enabled this commitment. - The ad concludes with a product showcase, presenting seven different ring styles. This aims to demonstrate the variety of options available and encourages viewers to explore the brand's offerings. This section shifts to the brand's perspective, highlighting its diverse range of designs and materials to cater to different tastes and preferences.

# Ad summary This image ad for Ridge promotes their rings and offers free replacements and an anniversary sale. The ad emphasizes durability and value with the headline '2X FREE REPLACEMENTS,' showcasing the brand's confidence in their product's longevity and customer satisfaction. # Brand positioning Ridge is presented as a provider of durable and reliable rings, catering to customers who value quality and longevity. The brand offers practical solutions with a focus on worry-free ownership. This positioning is functional, providing peace of mind through the promise of free replacements, directly addressing concerns about damage or loss. Ridge appeals to customers who want a dependable product without the stress of potential wear and tear. # Product The ad showcases a range of Ridge rings, designed for everyday wear. The rings consist of a durable outer band, with the brand name 'RIDGE' printed on the outside, and a smooth inner band. They are available in multiple finishes, including black, silver, and gold. The rings are displayed both individually and within their protective cases, which have black foam padding and a small circular compartment for easy storage. The ad highlights a unique selling point: '2X FREE REPLACEMENTS,' emphasizing the brand's commitment to product durability and customer satisfaction. This addresses the purchase barrier of potential damage or loss by ensuring customers can easily replace their rings twice without additional cost. # Visual style The ad features a product-focused, studio-shot presentation. The color palette is monochromatic, with gray, black, white, and a touch of orange to highlight the sale. The layout is clean and organized, with the products neatly arranged against a neutral background. The image treatment includes soft lighting and subtle shadows to give the products a polished look. The text is large and bold for readability, adhering to platform norms to increase scannability in the feed. # Hooks Headline: 2X FREE REPLACEMENTS # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the potential frustration of losing or damaging a ring, offering a solution with '2X FREE REPLACEMENTS,' as reinforced by the text 'LOSE IT ONCE, NO SWEAT. LOSE IT TWICE, STILL SET.' # Value propositions - 2X FREE REPLACEMENTS: Ensures product durability and customer satisfaction, addressing the potential risk of damage or loss. - Multiple finishes provide options for personal style. # Benefits - Worry-free ownership - Peace of mind with free replacements - Easy storage with protective cases # Features - Durable rings - Multiple finishes: black, silver, and gold - Protective cases with black foam padding # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand maintains a promotional perspective throughout the image by showcasing the product line, highlighting the offer of free replacements, and presenting the anniversary sale. # Storyline - The ad begins by presenting multiple versions of the Ridge ring, showcasing their sleek designs and variety of finishes. This visual introduction aims to immediately capture the viewer's attention and highlight the aesthetic appeal of the rings from the brand's perspective. - Next, the ad emphasizes the offer of '2X FREE REPLACEMENTS,' assuring customers that they are covered in case of loss or damage. The brand conveys the message, 'LOSE IT ONCE, NO SWEAT. LOSE IT TWICE, STILL SET,' to alleviate any concerns about the rings not holding up and to ensure the customer has peace of mind. - Finally, the ad concludes with a promotional message for an 'ANNIVERSARY SALE,' offering 'UP TO 32% OFF.' The brand aims to incentivize viewers to make a purchase by highlighting the limited-time discount.

# Ad summary A man shows off various styles of rings by Ridge. He notes the brand has a lifetime warranty, a 99-day risk-free trial and if you use the link, you can get up to 30% off. # Brand positioning Ridge presents itself as a modern, dependable brand offering high-quality rings with a lifetime warranty. The brand emphasizes style and durability, catering to customers seeking both fashion and peace of mind. By offering a 99-day risk-free trial and a variety of styles, Ridge aims to remove purchase barriers and appeal to a broad audience. The brand focuses on functional benefits such as durability and warranty, as well as emotional benefits such as satisfaction and style. # Product Ridge offers a variety of rings made from different materials, including platinum, titanium, 24 karat gold, and wood. These rings are available in different styles and widths (6mm and 8mm). The rings are packaged in small black boxes with a description of the materials. The brand promotes a lifetime warranty that covers loss or theft of the ring and a 99-day risk-free trial for first-time shoppers. Ridge addresses purchase barriers by offering free replacements for lost or stolen rings and returns if customers are not satisfied within the trial period. The rings offer different styles and finishes, giving customers a personalized way to show off their style. # Visual style The ad has a UGC (user-generated content) feel, likely filmed with a smartphone. The lighting is natural, with some shadows. The editing includes quick cuts and static shots to keep the pacing fast. The production quality is simple, which creates a casual tone. The pacing is consistent with about 8 cuts per minute. There is no specific audio-visual sync to note. # Hooks Spoken: Did you know that Ridge rings come with a lifetime warranty, so if you lose these... Visual: 00:00–00:02: The camera shows a wooden table with six black boxes. Each box contains a Ridge brand ring of different finish. A hand with a light skin tone points to the Rounded Rings style. # Funnel stage Consideration # Pain points The ad addresses the potential worry of losing a ring, which could lead to emotional distress or financial loss. The ad suggests that losing a ring can be a hassle and cause significant inconvenience: "If you lose these, if they're stolen..." # Value propositions - Risk-free trial ensures satisfaction before committing to the purchase. - Durable materials and lifetime warranty provide long-term value and peace of mind. - Variety of styles caters to individual preferences and occasions. # Benefits - Free replacement if ring is lost or stolen - Money back if not satisfied within 99 days - Variety of styles and materials to choose from # Features - Lifetime Warranty - 99-day risk-free trial - Rings made from platinum, titanium, 24 karat gold, and wood - Different styles and widths (6mm and 8mm) # Call to action Click the link # Social proof - "Most people don't do that because they're awesome rings" – Male 1 # Point of view - Customer 100% – The entire ad is presented from the perspective of someone who appears to be a customer or enthusiast of the brand, providing his opinions and experiences with the rings. # Storyline - 00:00–00:02 The ad opens with a close-up of several Ridge ring packages on a wooden table, introducing the product. - 00:00–00:03 The speaker asks if the viewer knew Ridge rings come with a lifetime warranty, addressing a potential concern about the ring's longevity or potential loss. - 00:03–00:07 The speaker states that if the rings are lost or stolen, Ridge will replace them for free, reinforcing the brand’s commitment to customer satisfaction and product guarantee. This reassures the audience about the value and security of their purchase. - 00:09–00:12 The speaker mentions a 99-day risk-free trial for first-time shoppers, lowering the barrier to entry and encouraging potential customers to try the rings with minimal risk. - 00:12–00:15 The speaker shows different styles to choose from, highlighting the variety and customization options available to suit different preferences. This broadens the appeal to a wider audience with diverse tastes. - 00:16–00:22 The speaker states that if you don’t like the rings, you can send them back and get your money back. This further mitigates risk for the customer and shows confidence in the product's appeal. - 00:22–00:26 The speaker says that most people don’t return them because they are awesome rings, giving his firsthand experience with the product. - 00:26–00:35 The speaker comments on trying the rings on for the first time and highlights the Stonewashed Titanium as a favorite, praising its matte look, further building the narrative of personal discovery and preference. - 00:35–00:43 The speaker notes that Ridge has a range of styles, from 24-karat gold to wood, reinforcing that Ridge has everything a customer could want, increasing the breadth of the brand’s appeal. - 00:44–00:47 The speaker shares that there is a big discount of up to 30% off, creating a sense of urgency and incentivizing immediate action. - 00:47–00:50 The speaker urges viewers to click the link and get the deal before it expires, providing a clear call to action and reinforcing the limited-time nature of the offer.

# Ad summary This image ad showcases the Ridge Magnetic Power Bank, emphasizing its return to stock and availability in multiple colors. The ad features a lifestyle shot with a focus on convenience and style. # Brand positioning Ridge is presented as a brand offering sleek, modern tech accessories focused on convenience and style. The brand is positioned as providing minimalist solutions for everyday carry, emphasizing design and functionality. Ridge aims to occupy the space of premium, practical tech accessories, targeting consumers who value both aesthetics and utility. The overall tone aligns with a lifestyle of efficiency and modern sophistication, pushing against the bulkiness often associated with power banks and everyday carry items. The brand positioning is functional, emphasizing simplicity and performance, while also incorporating an emotional element through its focus on sleek design and modern lifestyle. # Product The product being advertised is the Ridge Magnetic Power Bank, a portable charging solution designed for smartphones. It magnetically attaches to the back of a phone (as shown with an iPhone) for wireless charging, indicated by the MagSafe-like circle. The power bank is available in multiple colors, including black, orange, and green. The device features a kickstand for propping up the phone while charging. The USPs are its magnetic attachment, wireless charging capability, kickstand feature, and sleek design, addressing the need for a compact and convenient charging solution. The ad shows it being used in a lifestyle setting, suggesting everyday use and portability. The ad addresses the purchase barrier of bulky, inconvenient power banks by presenting a slim, stylish alternative. # Visual style The ad has a clean, modern aesthetic with a focus on product showcase and lifestyle integration. The production quality is high, featuring studio-shot images with well-balanced lighting and sharp focus. The visual motifs include a focus on minimalist design and color variation. The image treatment involves subtle color grading and background blurring to highlight the products. The overall style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: BACK IN STOCK # Funnel stage Middle of funnel (Consideration) # Pain points Bulky, inconvenient power banks that are difficult to carry and use. # Value propositions - Magnetic attachment for easy, convenient charging - Wireless charging eliminates the need for cables - Built-in kickstand allows for hands-free use - Available in multiple colors to match your style # Benefits - Convenient charging - Hands-free use - Stylish design # Features - Magnetic attachment - Wireless charging - Built-in kickstand - Multiple colors # Call to action None used. # Social proof - None used. # Point of view - Brand: The announcements about being 'Back in Stock' and 'Available in Multiple Colors' are direct communications from the brand about product availability and features. # Storyline - The ad starts by announcing that the Ridge Magnetic Power Bank is 'BACK IN STOCK', immediately grabbing attention and signaling renewed availability. This message is told from the brand's perspective, informing customers that a previously sold-out product is now available again, creating a sense of urgency and excitement. - The ad displays a lifestyle shot of the power bank attached to a phone, showcasing its magnetic functionality and sleek design. This shows the product in use, highlighting its convenience and seamless integration with other tech devices. The audience experiences this from the perspective of a potential customer who is interested in a modern, minimalist power solution. - The ad showcases the power bank in multiple colors (black, orange, and green), emphasizing its availability in various aesthetic options. This is told from the brand's perspective, aiming to appeal to a broader range of consumer preferences and highlight the product's design versatility.

# Ad summary This ad promotes the Ridge MagSafe Power Bank, a wireless portable charger that magnetically attaches to the back of a smartphone or Apple Watch for instant charging without the need for cables. The ad highlights the convenience and practicality of the power bank. # Brand positioning The Ridge brand is presented as a modern, minimalist, and utilitarian lifestyle brand that values convenience and efficiency. The ad showcases Ridge as a solution provider for tech users who are frequently on the move and need a quick, hassle-free power source for their devices. The brand positioning emphasizes practicality and seamless integration into a fast-paced lifestyle, avoiding the clutter and inconvenience of traditional charging methods. # Product The Ridge MagSafe Power Bank is a portable, wireless charger designed for smartphones and Apple Watches. It magnetically attaches to the back of compatible devices for instant power without the need for cables. It is available in multiple colors: black, orange, and green. It offers convenience and eliminates the need for tangled cables or asking strangers for a charger. The power bank is portrayed as a seamless addition to one's everyday carry, ensuring devices stay charged while on the go. # Visual style The ad has a polished, commercial aesthetic with a hybrid feel, blending UGC-style shots with professional product demos. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout. The visual motifs include close-up shots of the product and hands interacting with it, emphasizing its sleek design and ease of use. The production quality supports a tone that is both informative and persuasive, aiming to appeal to a tech-savvy audience. # Hooks Spoken: My phone hit 3%, and I was nowhere near a charger. Text overlay: don't you hate when this happens to you? Visual: 00:00–00:01 A medium shot of a fair-skinned male with blond hair, wearing a gray sweater with a black backpack, looking down at his phone. He is surrounded by trees with no leaves in a wooded area, with a low-quality resolution. / 00:01–00:02 A close-up shot of the control center from an iPhone, which reads 16% battery. The screen is slightly cracked on the top left of the camera. / 00:02–00:04 A medium shot of a fair-skinned male with blond hair, wearing a gray sweater with a black backpack, looking down at his phone. He is surrounded by trees with no leaves in a wooded area, with a low-quality resolution. # Funnel stage Middle of funnel (Consideration) # Pain points The primary pain point is the frustration of having a low phone battery and not being near a charger, especially while on the go. As stated in the ad, "My phone hit 3%, and I was nowhere near a charger." # Value propositions - The Ridge MagSafe Power Bank allows for instant charging, by simply snapping on. - No cables ensures no tangles and easy transport. - The Ridge MagSafe Power Bank will charge your phone and Apple Watch. # Benefits - Instant charging - No cables - Charges Apple Watch - Convenience # Features - MagSafe compatible - Wireless charging - Portable - Multiple colors # Call to action GET YOURS NOW # Point of view - Customer 100% – The entire ad feels like a user testimonial. # Storyline - 00:00–00:01 A man is standing in a wooded area looking at his phone. - 00:01–00:04 The man expresses frustration and states that his phone battery is at 3% and he's nowhere near a charger. - 00:05–00:07 The scene cuts to a hand attaching a red Ridge MagSafe Power Bank to the back of a phone. - 00:06–00:08 The man then states that now he just snaps it on and keeps moving. - 00:08–00:09 A hand attaches a Ridge MagSafe Power Bank to various iPhones. - 00:09–00:10 The ad presents the product name: the Ridge MagSafe Power Bank. - 00:10–00:11 A hand holds the orange power bank to the camera. - 00:11–00:13 The person states that it clicks right onto my phone and starts charging immediately. - 00:13–00:14 The scene cuts to a tangled mess of charging cables. - 00:14–00:16 The ad then emphasizes the convenience of no cables hanging everywhere. - 00:14–00:16 The power bank can be seen attached to the phone in different colors. - 00:16–00:17 The scene shows an overlayed meme and states, no asking strangers if they've got a charger. - 00:18–00:20 The ad then shows the power bank charging an Apple Watch. - 00:19–00:22 The man then states it even charges my Apple Watch, which honestly saved me more times than my phone has. - 00:21–00:24 More shots of the watch being charged is shown, but from a closer angle. - 00:23–00:26 The ad shows and mentions that this is one of those things you don't think about until you don't have it. - 00:26–00:30 The ad ends with a black power bank centered on the screen and a text overlay that reads, GET YOURS NOW at RIDGE.COM.

# Ad summary This ad features a testimonial from Marques Brownlee, praising the Ridge Magnetic Power Bank for being secure, intentional, and effective. The ad announces an anniversary sale with up to 33% off. # Brand positioning The Ridge brand is presented as a provider of sleek, minimalist, and functional accessories, particularly known for their wallets and now expanding into power banks. The brand appeals to tech-savvy consumers who value quality and design, as implied by the endorsement from Marques Brownlee, a respected tech reviewer. The brand is positioning itself as offering premium, well-designed products that provide a seamless user experience. # Product The featured product is the Ridge Magnetic Power Bank, designed to wirelessly charge devices. The product is aimed at tech enthusiasts and everyday users who need a portable charging solution. It is a rectangular power bank with a circular magnetic attachment point, designed to securely hold a phone while charging. The power bank is available in multiple colors, including orange, black, and army green. The USPs of the product are its magnetic attachment, portability, and compatibility with wireless charging devices. The ad addresses the pain point of unreliable or inconvenient charging solutions by providing a secure and efficient wireless power bank. # Visual style The ad has a clean and modern aesthetic, with a focus on product visibility and credibility through the use of a known tech reviewer. The production quality is high, with studio-style lighting and a neutral background. The use of bold typography and a clear layout ensures scannability in a social media feed. The image treatment includes background removal and color correction to highlight the product. The design contrasts with platform norms by using a simple, direct approach rather than a more stylized or trendy visual. # Hooks Headline: ANNIVERSARY SALE # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of unreliable or inconvenient charging solutions, implying that other power banks may not be secure, intentional, or effective. This frustration is highlighted by the quote "More secure, more intentional, and just works better." # Value propositions - Magnetic attachment for secure charging - Portable design for on-the-go use - 33% off during anniversary sale # Benefits - More secure - More intentional - Just works better # Features - Secure magnetic attachment - Portable design # Call to action None used. # Social proof - "More secure, more intentional, and just works better." – Marques Brownlee, TECH'S MOST POWERFUL MAN # Point of view - External source: Marques Brownlee is quoted providing a testimonial for the product. # Storyline - The ad opens with the headline "ANNIVERSARY SALE," immediately capturing attention and signaling a promotion. The brand is conveying a sense of celebration and value for customers. - Next, a quote from Marques Brownlee, "More secure, more intentional, and just works better," highlights the product's key benefits. This quote serves as a strong endorsement from a reputable tech expert, building trust and credibility from an external source. - The image of the man holding the power banks in different colors visually demonstrates the product's design and portability, while the additional power bank positioned to the side gives greater detail. This reinforces the practicality and versatility of the product from the perspective of a satisfied user. - Finally, the "UP TO 33% OFF" badge creates a sense of urgency and encourages immediate purchase. The brand emphasizes the limited-time nature of the anniversary sale.

# Ad summary This ad for Ridge mobile power bank promotes an anniversary sale with a discount of up to 33% off. Marques Brownlee endorses the product, stating that it is better than generic wireless chargers. The ad shows the product and highlights the product's wireless charging capabilities. # Brand positioning The Ridge brand aims to be a modern, stylish, and innovative provider of everyday carry essentials. This brand pushes against generic alternatives by offering premium, well-designed products. The brand's positioning combines both functional (wireless charging, sleek design) and emotional (confidence in owning high-quality tech) elements. They focus on tech and EDC (everyday carry) categories, emphasizing innovation and style, and cater to tech-savvy individuals who value aesthetics and performance. # Product The Ridge mobile power bank is a portable charging solution designed for smartphones and other electronic devices. It is shown in orange with a black magnetic wireless charging pad and features a sleek, rectangular shape. The product includes wireless charging capabilities as an alternative to generic wireless charging surfaces, as highlighted by Marques Brownlee's endorsement. The power bank's design includes the 'RIDGE' logo printed on the front. A small LCD screen indicates the battery percentage, addressing the need for users to know how much power is remaining. The product is showcased in multiple angles to display its compact form factor and user-friendly interface. # Visual style The ad features a clean and modern visual style with a combination of product shots and a testimonial. The production quality appears to be studio-shot, with a focus on clear lighting and a simple background. The ad incorporates a grid layout, dividing the space between product features and the endorsement. The typography is bold and legible, ensuring scannability in-feed. The visual style aims to convey trustworthiness and professionalism. # Hooks Headline: ANNIVERSARY SALE # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of using inferior wireless charging surfaces, as stated in the quote: "Better than those generic wireless charging surfaces." # Value propositions - Up to 33% off during the Anniversary Sale - Wireless charging that is better than generic wireless charging surfaces # Benefits - Better than those generic wireless charging surfaces # Features - Wireless charging # Call to action None used. # Social proof - "Better than those generic wireless charging surfaces." – Marques Brownlee (TECH'S MOST POWERFUL MAN) # Point of view - Brand: The top of the image shows the 'ANNIVERSARY SALE' and 'UP TO 33% OFF', which is a promotional message from the brand to attract customers. - External source: The quote by Marques Brownlee, along with his title ('TECH'S MOST POWERFUL MAN') and subscriber/view counts, represents an endorsement from an external source lending credibility to the product. - Customer: The overall design and presentation of the product, combined with the discount offer and endorsement, aims to appeal to the customer by addressing their need for a reliable and recommended charging solution. # Storyline - The ad opens with an announcement of an 'ANNIVERSARY SALE' to immediately capture attention and create a sense of urgency. This is from the brand's perspective, aiming to draw viewers in with a limited-time offer. - Following the initial hook, the ad highlights 'UP TO 33% OFF', reinforcing the value proposition and incentivizing the viewer to make a purchase. This also comes from the brand, emphasizing the savings available during the sale. - The ad then introduces a testimonial from Marques Brownlee, who states that the Ridge mobile power bank is 'Better than those generic wireless charging surfaces.' This aims to build credibility and trust in the product by leveraging the authority and reputation of a respected tech reviewer. This is presented from an external source's perspective, lending authenticity to the claim. - The ad showcases the Ridge mobile power bank itself, displaying its design and features. This is from the brand's perspective, visually presenting the product's aesthetics and functionality. - The image includes callouts to Marques Brownlee's influence within the tech community, such as 'TECH'S MOST POWERFUL MAN', '20M SUBSCRIBERS', and '4B VIEWS', which further enhances credibility and positions the product as endorsed by a leading authority. This is also framed from an external source's viewpoint, strengthening the validation of the product.

# Ad summary This ad features a creator enthusiastically endorsing the Ridge 5-in-1 Magnetic Powerbank. He highlights its multiple charging capabilities, built-in kickstand, Apple Watch charging feature, and battery percentage display. The ad emphasizes the powerbank's convenience and popularity, noting it's used by many at his studio and has sold out multiple times. It concludes with a call to action to purchase from Ridge's website. # Brand positioning Ridge is presented as a provider of innovative and high-quality accessories designed to enhance the modern lifestyle. The brand seems to occupy a space that values functionality, convenience, and a sleek, minimalist design aesthetic. By offering products like the 5-in-1 Magnetic Powerbank, Ridge appeals to consumers who want to stay connected and productive without being weighed down by bulky gadgets. The brand aligns with a lifestyle that emphasizes efficiency and style, suggesting that its products are essential tools for navigating daily life. Ridge's positioning is both functional and emotional, offering practical solutions while also promoting a sense of ease and confidence. The brand pushes against the norm of carrying multiple separate chargers by offering a single, integrated solution. # Product The Ridge 5-in-1 Magnetic Powerbank is presented as a versatile charging solution designed for modern users with multiple devices. It can charge multiple devices at once with USB Type-C, Lightning, and MagSafe. A key feature is the built-in Apple Watch charger. It includes a built-in kickstand, allowing users to prop up their phones for hands-free viewing while charging. The powerbank also features a screen that displays the battery percentage. It is compact and portable, making it easy to carry around. The ad addresses the pain point of managing multiple chargers by offering a single device that can handle various charging needs. It is available in multiple colors. # Visual style The ad features a blend of polished product shots and UGC-style footage, creating a hybrid feel. The product shots are well-lit and detailed, while the creator's segments have a more casual, direct-to-camera approach. The editing style is quick, with cuts every few seconds to maintain a fast pace. The transitions are generally smooth, enhancing the overall flow. The production quality is high, lending credibility to the product being showcased. The pacing is consistent, with frequent cuts to keep viewers engaged. # Hooks Spoken: You need to pay attention, because Ridge wants you to know that their biggest sale of the year is still going on. Text overlay: 00:01–00:03 / ANNIVERSARY SALE / up to 33% off Visual: 00:00–00:01: A close-up shot shows a man with dark skin, a neatly trimmed beard, and short dark hair, wearing a blue hooded sweatshirt, centered against a blurred white wall. He looks directly at the camera with a serious expression as he begins to speak. The lighting is bright and even, highlighting his features. / 00:01–00:02: A top-down shot displays a red Ridge 5-in-1 Magnetic Powerbank attached to the back of a phone. A hand holds the phone, and a smartwatch is visible on the wrist. The background features a blurred green plant on a white table. Cut back to the man from the previous shot. / 00:02–00:03: A top-down shot displays a gray Ridge 5-in-1 Magnetic Powerbank attached to the back of a phone. A hand holds the phone, and a smartwatch is visible on the wrist. Cut back to the man from the previous shot. # Funnel stage Consideration # Pain points The frustration of managing multiple chargers and the anxiety of running out of battery on essential devices. # Value propositions - The 5-in-1 charging capability allows the user to charge multiple devices at once - The Apple Watch charger and built-in kickstand add extra convenience for the user. - The screen at the bottom of the charger shows the battery percentage of the powerbank. # Benefits - Portable peace of mind # Features - Charges multiple devices at once - USB Type-C - Lightning - MagSafe - Built-in kickstand - Apple Watch charger - Screen at the bottom # Call to action GET YOURS NOW # Social proof - "It's what I use and pretty much everyone at the studio uses one too." – Male 1 (Creator) # Point of view - Customer 100% – The ad is told entirely from the perspective of a creator who is presented as a user of the product. # Storyline - 00:00–00:01 The speaker introduces the ad with a direct address, urging viewers to pay attention to an announcement. - 00:01–00:03 00:01–00:03: He announces that Ridge is having its biggest sale of the year. The message is presented from the brand's perspective, communicated by the creator, to inform viewers about a limited-time promotional event. - 00:03–00:07 00:03–00:07: Transitioning to a product recommendation, the speaker suggests the Ridge 5-in-1 Magnetic Powerbank for those unsure where to start, presented as a solution for viewers who may be overwhelmed by the sale. - 00:07–00:10 00:07–00:10: The speaker highlights his personal use of the powerbank and its popularity among his colleagues, aiming to establish credibility and trust. The message is conveyed from a user perspective, suggesting widespread satisfaction and reliability. - 00:11–00:16 00:11–00:16: He details the powerbank's functionality, noting it charges multiple devices simultaneously using USB Type-C, Lightning, and MagSafe, showcasing the product's versatility and comprehensive charging options. - 00:16–00:18 00:16–00:18: The speaker points out the built-in kickstand feature, highlighting its added convenience and functionality for users who want to prop up their devices while charging. - 00:18–00:20 00:18–00:20: He mentions the powerbank has sold out multiple times, creating a sense of urgency and desirability, suggesting it is a highly sought-after and valuable product. - 00:20–00:23 00:20–00:23: The speaker points out the built-in Apple Watch charger, emphasizing the powerbank's comprehensive charging capabilities for various devices. - 00:23–00:26 00:23–00:26: He shows the screen at the bottom that displays the battery percentage, demonstrating the powerbank's user-friendly design and providing a practical feature. - 00:26–00:29 00:26–00:29: The speaker concludes by stating the powerbank offers "portable peace of mind," and urges viewers not to miss out, summarizing the product's value proposition and issuing a call to action.

# Ad summary This ad features Marques Brownlee reviewing The Ridge power bank that can charge multiple devices at once with USB Type-C, lightning, and MagSafe, and has a built-in kickstand and a screen to display the battery percentage. # Brand positioning The Ridge is presented as a brand that provides high-quality, everyday-carry essentials. The brand is positioned as being popular among tech experts and creators, as Marques Brownlee and his studio use the products. The brand values utility and innovation, as the power bank is shown to have multiple charging options, a kickstand, and a battery percentage display. The brand pushes against the norm of basic, single-use portable chargers by combining multiple charging ports, charging capabilities, and a kickstand into one device. The brand is presented with a functional and aesthetically pleasing design, which comes in various colors. # Product The Ridge power bank is a portable charging device with multiple charging options. It can charge multiple devices at once with USB Type-C, lightning, and MagSafe. The device has a built-in kickstand and a screen that displays the battery percentage. The Apple Watch charger is located in the center of the device. It is available in various colors. The Ridge power bank has been sold out multiple times, according to the ad. It is for those who need a portable charging solution for multiple devices and who value utility and innovation. # Visual style The ad has a polished and professional feel with smooth transitions. The editing style includes quick cuts and static shots. The production quality is high-end, which helps support the tone of expertise and authority. The ad has a consistent pace with about 30 cuts per minute. # Hooks Spoken: 00:00–00:03 Marques Brownlee: I've seen plenty of power banks over my 15 years of reviewing tech, but this Ridge one Visual: 00:00–00:01 Split screen. Top: A male with brown skin and a close fade haircut is holding a professional camera while on set. Bottom: A male with brown skin is holding a coral-colored Ridge power bank with a black circle on the back. / 00:01–00:02 Top: A wider shot of the male with brown skin and a close fade haircut holding the camera. The camera is positioned on his right shoulder. He is wearing a black shirt and a yellow badge. There are many other people in the background. Bottom: Close up of the hand holding the coral-colored Ridge power bank with a black circle on the back. / 00:02–00:03 The split screen transitions to Marques Brownlee in the top half, who is now speaking in front of a dark gray background while holding the Ridge power bank. He is wearing a gray t-shirt and has a short beard. The bottom half of the screen shows a montage of his past videos that are rapidly flashing. # Funnel stage Consideration # Pain points Viewers may struggle with having multiple devices that need to be charged, especially on the go. Carrying multiple chargers and power banks can be inconvenient. Also, a viewer may need a kickstand to be able to view their device on the go. # Value propositions - Portable piece of mind # Benefits - Portable charging solution for multiple devices - Hands-free viewing - Ability to charge Apple Watch without carrying a separate charger # Features - Charges multiple devices at once - USB Type-C - Lightning - MagSafe - Built-in kickstand - Apple Watch charger - Screen at the bottom to display battery percentage # Call to action GET YOURS NOW # Social proof - "It's what I use and pretty much everyone at the studio uses one too." – Marques Brownlee (Tech Reviewer) # Point of view - Expert 100% – The ad is told from the POV of Marques Brownlee, a tech reviewer, who is giving his opinion on the product. # Storyline - 00:00–00:03 Marques Brownlee says that he has seen plenty of power banks over his 15 years of reviewing tech. - 00:03–00:07 He states that the Ridge power bank quickly became a favorite, as it is what he and everyone at his studio uses. - 00:07–00:14 Brownlee states that the Ridge power bank can charge multiple devices at once with USB Type-C, lightning, and MagSafe. This is a continuation of the previous statement to illustrate the device's features. - 00:14–00:16 Brownlee states that the device has a built-in kickstand and that it has been sold out multiple times. This is a continuation of the previous statement to further illustrate the device's features. - 00:16–00:20 Brownlee shows the Apple Watch charger in the center of the device. This is a continuation of the previous statement to further illustrate the device's features. - 00:20–00:23 Brownlee shows the screen on the device that displays the battery percentage. This is a continuation of the previous statement to further illustrate the device's features. - 00:23–00:27 Brownlee says that the device is basically a portable piece of mind, and that The Ridge doesn't miss. This serves as a conclusion to the features the Ridge power bank has to offer.

# Ad summary This ad features Marques Brownlee, a well-known tech reviewer, who touts The Ridge power bank as the best one he's used in his 15 years of reviewing tech. He cites its ability to charge multiple devices via USB, Lightning, and MagSafe, its built-in kickstand, Apple watch charger and battery percentage screen as reasons why it's his favorite power bank. # Brand positioning The Ridge brand is presented as a high-end tech and accessories brand for professionals and tech enthusiasts who value aesthetics and functional product design. The brand is positioned as innovative, with a focus on convenience and versatility. By featuring a recognizable tech reviewer and showing the product in a professional studio setting, the brand implies reliability and trustworthiness in the tech space. The Ridge pushes against the norm of basic, utilitarian power banks by offering a product with a sleek design, multiple charging options, and additional features like a kickstand and battery percentage screen, positioning it as a premium, all-in-one charging solution. # Product The Ridge power bank is a portable charging device that quickly became a favorite of the reviewer and pretty much everyone at the studio uses one too. It can charge multiple devices at once with USB Type-C, lightning, and MagSafe. The central ring is an Apple Watch charger, and there is a built-in kickstand. An LED screen displays the battery percentage. It is portrayed as a convenient, all-in-one charging solution designed for those who need to charge multiple devices on the go. The Ridge power bank is portable, reliable, and always charges. # Visual style The ad has a polished and professional aesthetic, combining studio-lit shots with clean product visuals. The editing style includes quick cuts and smooth transitions to maintain a steady pace. The production quality is high, giving the ad a commercial feel. The ad uses color variation of the product as a recurring visual motif. The pacing is consistent, with cuts timed to the voiceover. The use of close-up product shots and clear lighting emphasizes product features and quality. # Hooks Spoken: 00:00–00:02 Marques Brownlee: I've seen plenty of power banks over my 15 years of reviewing tech, but this Ridge one Visual: 00:00–00:01 A split-screen shows Marques Brownlee in the top half, wearing a black shirt with a white lanyard around his neck. He is outside with other people in the background and is operating a professional video camera. The bottom half of the screen shows a close-up of someone's hands holding an orange Ridge power bank with a black charging ring on the back. The top half is slightly overexposed; the bottom half is properly lit. / 00:01–00:02 Same split-screen as the previous shot. # Funnel stage Consideration # Pain points The ad addresses the frustration of having multiple devices with different charging ports. The ad shows how the product charges multiple devices at once with USB Type-C, lightning, and MagSafe. # Value propositions - All in one power bank and Apple Watch charger - Charges USB, lightning, and MagSafe # Benefits - Charges multiple devices at once - Portable piece of mind # Features - USB Type-C - lightning - MagSafe - Built-in kickstand - Apple Watch charger - Screen at the bottom # Call to action GET YOURS NOW RIDGE.COM # Social proof - "It's what I use and pretty much everyone at the studio uses one too" – Marques Brownlee (Tech Reviewer) # Point of view - Expert 100% – Marques Brownlee is presented as a credible tech reviewer. # Storyline - 00:00–00:02 00:00–00:02 Marques Brownlee is shown holding a professional camera and says he's seen plenty of power banks over his 15 years of reviewing tech. This statement is intended to establish his expertise and credibility, setting the stage for his endorsement of the featured product. The tone is informative. - 00:02–00:05 00:02–00:05 Marques Brownlee, the tech reviewer, is then shown directly facing the camera against a grey background, and states that this Ridge power bank quickly became a favorite. This statement clearly expresses his personal preference and introduces the product as exceptional compared to others he has reviewed. The tone is enthusiastic and positive. - 00:05–00:07 00:05–00:07 Then, three different colors of The Ridge power bank are shown: black, orange, and green. The brand is highlighting a variety of options and visually conveying its endorsement. - 00:07–00:07 00:07–00:07 The ad shows 'ANNIVERSARY SALE up to 33% off'. This text builds excitement with a time-sensitive money-saving sale. - 00:07–00:13 00:07–00:13 Marques Brownlee says, "It's what I use and pretty much everyone at the studio uses one too." He also describes some of the things it can charge: "It charges multiple devices at once with USB Type-C, lightning, and MagSafe." This highlights the wide range of charging capabilities. He continues to highlight it's best features by stating that it has a built-in kickstand. - 00:13–00:16 00:13–00:16 The kickstand is demonstrated, and Marques Brownlee says "and it's sold out multiple times". This creates a sense of urgency and desirability. This reinforces the products value and builds credibility by highlighting its high demand. - 00:16–00:20 00:16–00:20 Marques Brownlee is shown holding the orange power bank, pointing to the center and explains: "In the center here, right in the middle, that is actually an Apple Watch charger." This segment is informative and highlights a key unique selling proposition (USP) of the product. - 00:20–00:23 00:20–00:23 The yellow power bank is shown with a screen that shows the battery percentage; Marques Brownlee states "anytime you want to see your battery percentage, you guess it, there's a screen at the bottom". This shows the product's ease of use. - 00:23–00:26 00:23–00:26 Marques Brownlee says, "So this thing is basically portable piece of mind, they don't miss". This implies that the product is reliable, essential, and worth the investment. - 00:26–00:28 00:26–00:28 The ad displays "GET YOURS NOW RIDGE.COM" This statement ends the ad with a clear CTA.

# Ad summary This image ad showcases the Ridge Magnetic Power Bank being used to charge a phone. The ad also mentions that the product is back in stock. # Brand positioning The Ridge brand positions itself as a provider of minimalist, functional accessories for everyday carry. The brand seems to focus on solving common inconveniences with sleek, practical design and durable materials. The Ridge aesthetic appears modern and understated, with an emphasis on simplicity and utility, steering clear of overly flashy or trendy designs. The company is targeting consumers who value efficiency and appreciate well-crafted products that streamline their daily lives. # Product The advertised product is the Ridge Magnetic Power Bank, a portable charging solution designed for phones. The product magnetically attaches to the back of a phone, allowing for wireless charging on the go. It comes in multiple colors. The power bank appears to be compact and square-shaped. It features the Ridge logo on its surface. The Ridge Magnetic Power Bank is being advertised to solve the common issue of dead phone batteries. # Visual style The ad has a minimalist and functional aesthetic. The production quality is high, with a clean, studio-shot image. The lighting is soft and diffused, emphasizing the product's texture and form. The layout is simple and direct, with the product taking center stage. There are no filters or heavy image treatments, which contributes to the focus on the product's utility. The typography is clean and modern. The visual style of the ad seems to be designed for easy scannability in a fast-paced social media feed. # Hooks Headline: BACK IN STOCK # Funnel stage Middle of funnel (Consideration) # Pain points Dead phone batteries. The product solves this problem by providing on-the-go wireless charging. # Value propositions - The magnetic attachment allows for simple on-the-go wireless charging. # Benefits - On-the-go wireless charging # Features - Magnetic attachment # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is positioning itself as a provider of minimalist, functional accessories for everyday carry. - Customer: The ad is showing the product in use, demonstrating how easily the Ridge Magnetic Power Bank can be used to charge a phone on the go. # Storyline - The ad opens with a product shot of a man holding an orange phone with an orange Ridge Magnetic Power Bank magnetically attached to the back of the phone. The phone and power bank are being placed into the back pocket of a pair of brown pants. This visually demonstrates how easy it is to use the product. The brand is showing this usage to suggest how easy it is to take the power bank with you to charge your phone on the go. - To the left, a logo appears followed by the all caps text 'BACK IN STOCK.' Below this is the text 'RIDGE MAGNETIC POWER BANK.' Below that, are three variants of the device in orange, green, and black. The brand is announcing that the product is back in stock. The logo is included to create brand recognition. The product name is included to identify what it is that is back in stock. The variants are shown to offer options to the customer.

# Ad summary This ad showcases the Ridge MagSafe Power Bank, highlighting its features such as its clean magnetic attachment, fast charging, and built-in cables. The presenter emphasizes its simple and intentional design, while also stating that it can charge Apple Watches. The ad aims to position the Ridge power bank as a superior alternative to typical portable chargers, focusing on its sleek design and functionality. # Brand positioning The Ridge brand positions itself as a provider of high-quality, minimalist, and functional everyday carry items. It defies the norm of bulky, cheaply-made tech accessories by offering sleek, intentionally designed products. The brand emphasizes simplicity, intentionality, and durability. Ridge aims to occupy the space of premium accessories that are simple to use and aesthetically pleasing. The MagSafe Power Bank aligns with this brand identity by offering a product that is both functional and stylish, targeting consumers who value convenience and quality. # Product The Ridge MagSafe Power Bank is a portable wireless charger designed for phones and Apple watches. It features a magnetic attachment for easy use with MagSafe-compatible devices. Key features include fast charging capability and built-in charging cables. It comes in multiple colors. The power bank addresses the common problem of tangled and lost cables by integrating them directly into the device. It is intended for individuals who value convenience, simplicity, and minimalist design. The product aims to stand out from basic portable chargers by offering a combination of sleek design and practical functionality. # Visual style The ad features a mix of studio-lit product shots and real-life demonstrations. The editing style is quick, with cuts timed to voiceover lines. The production quality appears polished but still approachable, blending commercial appeal with a UGC feel. The pacing is relatively fast, with numerous cuts per minute to keep the viewer engaged. There are no recurring visual motifs except for the consistent display of the product from different angles and in various usage scenarios. The audio and visual elements are closely synced, with text overlays and product actions timed to the voiceover. # Hooks Spoken: 00:00–00:03: This isn't one of those chargers you buy at the airport because you forgot yours. Text overlay: 00:00–00:03: This SOLD OUT last time / 00:00–00:03: DON'T miss out!! ⚠️ Visual: 00:00–00:03: A person wearing a beige jacket, black baseball cap, and jeans is sitting in a dimly lit room. They hold up a packaged Ridge MagSafe Power Bank with a red cover. The background includes a lamp, computer monitor, and other studio equipment. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point addressed in the ad is the frustration of dealing with generic, unreliable chargers and tangled, lost charging cables, as shown by the line, "This isn't one of those chargers you buy at the airport because you forgot yours." # Value propositions - The product allows you to never be scrambling. - It's a simple and intentional product. - It's MagSafe compatible. - The product allows you to charge an Apple Watch. # Benefits - Snaps on clean - Never scrambling # Features - MagSafe compatible - Fast charging - Built-in cables # Call to action Find yours at ridge.com # Point of view - Brand 100% – The ad is told entirely from the brand's perspective. # Storyline - 00:00–00:03 The ad begins by distinguishing the product from ordinary chargers. - 00:03–00:06 The ad pivots to introducing the actual product. - 00:06–00:15 Following that, the ad lists key features of the product. - 00:17–00:21 Next, the ad references scarcity to encourage immediate purchase. - 00:21–00:26 Following that, the ad describes the product's audience. - 00:26–00:30 The ad ends with a direct call to action.

# Ad summary This image ad for The Ridge promotes their magnetic power bank. It features an image of Marques Brownlee, Chief Creative Partner at Ridge, holding the product. The ad includes an anniversary sale offer. # Brand positioning The Ridge is presented as a tech-forward brand focused on design and innovation. By associating itself with Marques Brownlee, a well-known tech reviewer, The Ridge aims to position itself as a leader in the tech accessories market. The brand seems to value simplicity and functionality, offering sleek and modern products that enhance the user experience without unnecessary complexity. This aligns with a lifestyle that values efficiency, design, and staying connected. The brand positions itself as innovative and design-focused. # Product The product is the Ridge Magnetic Power Bank, a portable charging solution designed for convenient use with mobile devices. It is shown in multiple colors: black, blue, green, yellow, and orange. The power bank features a magnetic attachment system for easy connection to devices, ensuring secure and efficient charging on the go. The Ridge Magnetic Power Bank is for individuals who value design and functionality. A key selling point is its magnetic functionality, which simplifies the charging process. This product aims to address the common frustration of needing to charge devices while on the move, making it a convenient solution for travel, work, or everyday use. The brand is making a product that is easy to carry and can be quickly connected to your phone. # Visual style The ad features a clean and modern aesthetic with a focus on product showcase and celebrity endorsement. The high production quality suggests a professional studio shot. The dark background with concentrated lighting on the product creates a sleek and polished look. The typography is bold and straightforward, ensuring readability and clear messaging. The overall style feels contemporary and tech-focused, designed to capture attention in a fast-paced feed. # Hooks Headline: Tech Built The Ridge Way # Funnel stage Consideration # Pain points The need for on-the-go charging can be a major frustration. This frustration is solved through the Ridge Magnetic Power Bank, a portable charging solution designed for convenient use with mobile devices. # Value propositions - The Ridge Magnetic Power Bank offers a sleek, tech-forward solution for convenient charging, combining design with practical functionality. # Benefits - Convenient charging solution - Easy connection to devices - Secure charging on the go # Features - Magnetic attachment system # Call to action None used. # Social proof - Endorsement by Marques Brownlee (CHIEF CREATIVE PARTNER, RIDGE): '18.9M SUBS 4.9M IG 4B+VIEWS'. # Point of view - Brand: The ad's messaging focuses on the brand's perspective, emphasizing its tech-driven approach, the anniversary sale, and the endorsement by Marques Brownlee. - External source: Marques Brownlee is an external source, lending credibility and social proof to the product through his endorsement. # Storyline - The ad begins by highlighting that the brand is 'Tech Built The Ridge Way,' immediately establishing its focus on technology and design. The intention is to quickly communicate the brand's identity as innovative and forward-thinking, from the brand's perspective. - It then announces an 'Anniversary Sale' with 'UP TO 33% OFF,' creating a sense of urgency and opportunity for potential customers. This is intended to incentivize immediate purchase, with the brand highlighting the savings available. - The ad features Marques Brownlee, identified as the 'CHIEF CREATIVE PARTNER, RIDGE,' lending credibility and social proof to the product. The brand aims to leverage Brownlee's reputation as a respected tech reviewer to build trust and showcase its quality. The inclusion of subscriber and view counts (18.9M SUBS, 4.9M IG, 4B+VIEWS) further reinforces Brownlee's influence and authority. - The final message shows the product directly. The brand aims to reinforce the product's name and positioning in the consumer's mind as the visual elements and key figures have already been introduced.