What is the UGC Selfie ad format?

# Ad summary The ad features a woman taking a selfie while wearing a matching yellow sweat suit. # Brand positioning This ad positions the brand as a provider of comfortable, stylish athleisure wear that fits into a modern, cozy lifestyle. The focus is on everyday comfort and a coordinated aesthetic, as shown by the matching set. The brand seemingly opts out of high-performance athletic wear trends, choosing instead to provide easy, wearable clothing for everyday activities. The brand's positioning appears to be more emotionally driven, focusing on comfort and ease rather than purely functional attributes. # Product The product featured is a matching sweat suit in a pale yellow color. The set includes wide-leg, cropped sweatpants that have a drawstring waist. The top is a matching pale yellow sweater that is tied around the shoulders. The sweat suit appears to be designed for casual wear, offering a comfortable fit and a coordinated look. The ad conveys that the suit is perfect for lounging or casual outings. # Visual style The ad features a natural, brightly-lit, real-life photo. The color palette is soft and neutral, creating a clean and inviting aesthetic. The image is simple and focuses on the product being worn in an everyday setting. # Hooks Headline: None used # Funnel stage Consideration # Pain points None used. # Value propositions - Offers a comfortable fit and a coordinated look. - Designed for casual wear # Benefits - Comfortable fit - Coordinated look - Casual wear # Features - Matching sweat suit - Wide-leg, cropped sweatpants - Drawstring waist # Call to action None used. # Social proof - None used. # Point of view - Customer: The customer is taking a selfie of herself wearing the product, indicating that she is experiencing satisfaction and confidence in the way it looks. # Storyline - The woman takes a selfie, likely for social media or to share with friends, showcasing the sweat suit.

# Ad summary This ad features a fit influencer who is taking a selfie in front of her bathroom mirror and talking about how she gets a lot of DMs asking about her diet and workout routine. She then introduces the product, Berberine from JS Health, as one of the supplements she uses to help with her blood sugar spikes. The ad uses the popular nickname 'Natures Ozempic' to highlight the product's benefit. # Brand positioning JS Health is presented as a wellness brand focused on providing supplements that support a healthy lifestyle, specifically targeting concerns like blood sugar spikes. The brand aligns with a modern, health-conscious lifestyle, promoting the use of supplements as a routine part of diet and exercise. It leverages the current trend of wellness and the popularity of solutions like Ozempic (a prescription medication for weight loss) to position its Berberine supplement as a natural alternative. The brand positioning is functional, focusing on the performance and benefits of its product in managing blood sugar. # Product The product featured is Berberine by JS Health, presented as a dietary supplement in capsule form. Berberine is promoted as a supplement that is routinely used on top of diet and exercise. The product is marketed towards individuals who are mindful about their blood sugar spikes. The ad addresses the purchase barrier by suggesting a natural alternative to prescription medications like Ozempic, making it appealing to those seeking a natural approach to wellness. The bottle has (on-package label text) 'JSHEALTH', 'BERBERINE+', 'METABOLIC HEALTH', 'DIETARY SUPPLEMENT', and '60 CAPSULES'. # Visual style The ad has a UGC (user-generated content) style, resembling a casual selfie taken with a smartphone. The image is brightly lit, giving it a clean and modern look. The use of a real person and a casual setting aims to create a sense of authenticity and relatability, making the ad feel less like a traditional advertisement and more like a personal recommendation from a trusted source. # Hooks Headline: People call this “Natures Ozempic” # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point of struggling with blood sugar spikes, particularly for those who love sugar and carbs. The influencer states, "I have always loved sugar and carbs so I try to be mindful about my blood sugar spikes!" # Value propositions - A supplement that is routinely used on top of diet & exercise - "Natures Ozempic" # Benefits - Mindful about my blood sugar spikes # Features - Berberine supplement # Call to action BUY HERE # Social proof - The influencer shares, 'I get a lot of DMs asking about my diet, workout routine, wellness, etc.', which implies that she is a trusted source and that many people value her opinion on these topics. She is using the product. # Point of view - Customer: The top caption shows the influencer stating that she gets a lot of DMs asking about her diet and workout routine, indicating that she is sharing her personal experiences and addressing her audience's questions. - Brand: The description of Berberine as a supplement that is routinely used on top of diet and exercise is from the brand's perspective, as it promotes the product as part of a wellness routine. - External source: The phrase 'People call this "Natures Ozempic"' represents an external point of view, indicating that this is a common nickname or comparison used by others to describe the product. # Storyline - The ad opens with an influencer taking a selfie in front of her bathroom mirror, addressing her followers by saying she gets a lot of DMs asking about her diet, workout routine, and wellness. This is from the customer's POV and is intended to engage viewers by establishing common ground and curiosity, setting the stage for a product recommendation. - The influencer then introduces Berberine by JS Health as a supplement she routinely uses on top of diet and exercise. This is from the brand's POV, positioning the product as part of a wellness routine and leveraging the influencer's credibility to promote its benefits. - The ad highlights that people call Berberine "Natures Ozempic," framing it as a natural alternative to the prescription medication. This is from an external source's POV (i.e., what people are calling it), aiming to capture attention by associating the product with a popular solution for metabolic health. - The influencer shares that she has always loved sugar and carbs, so she tries to be mindful about her blood sugar spikes. This is from the customer's POV, creating a personal connection and highlighting the problem that the product aims to solve, reinforcing the need for blood sugar management.

# Ad summary A selfie-style photo of a woman wearing a long-sleeve top and jeans. # Brand positioning The ad does not give enough information to infer the brand's position in the market. The brand's values, tone, or lifestyle cannot be clearly identified from the image. # Product The ad showcases a long-sleeved white top, likely made of a ribbed material, with a V-neck cut, and cropped length. The fit appears snug. It is paired with light blue denim jeans. The ad highlights the casual yet stylish nature of the outfit, suggesting it's suitable for everyday wear and comfort. # Visual style The ad has a natural, unfiltered look, simulating a user-generated selfie taken outdoors. The lighting is soft and natural, suggesting daytime. The image is slightly grainy and shot from an upward angle, characteristic of a mobile phone selfie. This style aims to appear authentic and relatable to viewers on social media feeds. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Casual yet stylish look suitable for everyday wear. # Benefits - Casual style - Comfortable fit # Features - Long-sleeved top - V-neck cut - Cropped length - Ribbed material # Call to action None used. # Social proof - None used. # Point of view - Customer: The perspective is from the point of view of someone holding the camera slightly above, capturing the subject in a selfie style. # Storyline - The ad features a woman taking a selfie in natural lighting, likely outdoors. The purpose is to showcase a casual style, possibly to appeal to a down-to-earth, 'everyday' aesthetic from the customer's perspective.

# Ad summary This ad features a woman showcasing a casual outfit consisting of jeans, a white t-shirt, a red sweater, and a gray sweater draped over her shoulders. She is taking a mirror selfie to highlight the outfit. # Brand positioning The brand appears to focus on everyday style and classic pieces that are easy to wear and versatile. There's an emphasis on accessible fashion, suggesting the brand aims to provide comfortable and stylish options for its customers. The brand aligns with a casual, effortless style that is practical for daily wear. It seems to ignore high-fashion trends in favor of timeless wardrobe staples. The brand's positioning seems functional, focusing on simplicity and practicality rather than bold or flashy aesthetics. # Product The ad features a casual outfit consisting of wide-leg jeans, a white t-shirt, a red V-neck sweater, and a light gray sweater. The jeans are dark wash, high-waisted, and have a wide-leg silhouette, featuring silver stud detailing near the pockets. The white t-shirt is a simple V-neck style, acting as a base layer under the red sweater. The red sweater is a V-neck style, possibly made of wool or a similar knit material, offering warmth and a pop of color. The light gray sweater is draped over the shoulders, adding an additional layer for style and warmth. The ad highlights how these items can be mixed and matched to create a stylish yet comfortable everyday look. # Visual style The ad has a clean and casual aesthetic. The production quality appears to be high, resembling a lifestyle shot or an influencer-style image. The image has a soft, natural filter or color grade, creating a warm and inviting feel. The overall effect is authentic and approachable, making it easily scannable and engaging in a social media feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Creates a stylish yet comfortable everyday look # Benefits - Comfortable - Stylish - Versatile - Warm # Features - Wide-leg jeans - High-waisted jeans - V-neck sweater - Soft knit material - Dark wash denim - Silver stud detailing # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad is shown from the perspective of a woman taking a selfie. It appears to be capturing her own style and promoting the ease and appeal of her outfit. # Storyline - The woman takes a mirror selfie. The intent is to provide a real-life perspective, showcasing how the product looks when worn in everyday situations, experienced from the customer's POV.

# Ad summary This ad showcases statement glasses worn by an influencer. The ad's headline reads, 'my new statement accessory'. # Brand positioning Based on the ad, the brand positions itself in the fashion and lifestyle category, offering glasses as a key accessory for expressing personal style. The focus is on helping customers elevate their look, implying that the brand is for individuals who value fashion and seek to stand out through their accessories. The brand's tone is fashion-forward. # Product The product featured is a pair of glasses with an octagonal frame. The frame is thick with a tortoise shell pattern in brown and black tones. The octagonal shape is emphasized as a statement feature, positioning the glasses as a fashionable accessory rather than just a vision-correction device. The glasses are being marketed for their aesthetic appeal and ability to enhance one's style. # Visual style The ad has a clean, lifestyle-focused visual aesthetic with soft natural lighting. It appears to be filmed on a phone. The woman's fashion-forward style contributes to the overall elevated and fashion-conscious feel. # Hooks Headline: my new statement accessory # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - statement accessory # Call to action None used. # Social proof - None used. # Point of view - Customer: The customer is seen wearing the glasses and presenting them as a fashion statement. # Storyline - The ad opens with a woman showcasing a pair of glasses. She is presenting the glasses as a key accessory. The audience is experiencing this from the customer's point of view.

# Ad summary This ad for Hinge features a photo of a smiling couple embracing, with the Hinge logo and tagline 'The dating app designed to be deleted' at the bottom. The ad aims to convey that Hinge helps people find meaningful relationships that lead to lasting connections. # Brand positioning Hinge is presented as a dating app focused on facilitating genuine, lasting relationships rather than fleeting connections. The brand positions itself as an alternative to apps that encourage endless swiping and superficial interactions. By stating it's 'designed to be deleted,' Hinge implies its success is measured by users finding a partner and leaving the app, which promotes a sense of trust and commitment to its users' long-term happiness. The brand aligns with values of authenticity, intentionality, and finding meaningful connections, pushing against the norms of casual dating apps. # Product Hinge is a dating app designed to help people find meaningful relationships. The app's unique selling proposition (USP) is that it is 'designed to be deleted,' implying that its goal is to help users find a lasting connection, leading them to no longer need the app. The ad features a real-life couple, suggesting that Hinge is for individuals seeking genuine relationships that lead to long-term commitment. The ad addresses the purchase barrier of skepticism towards dating apps by positioning Hinge as a platform focused on quality over quantity, aiming to create real-world connections. # Visual style The ad has a natural, candid visual style, resembling a snapshot taken by a user. The lighting is soft and warm, creating a friendly and inviting atmosphere. The image is slightly grainy, giving it a realistic and unpolished feel. The overall design is simple and uncluttered, with a focus on the couple and the Hinge logo. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the difficulty in finding genuine, lasting relationships on dating apps that often prioritize superficial connections and endless swiping. The tagline 'designed to be deleted' signals this frustration by suggesting that Hinge is different and aims to help users find a partner and leave the app. # Value propositions - The dating app designed to be deleted: Implies that the app is successful at helping users find lasting relationships, leading them to no longer need the app. # Benefits - designed to be deleted # Features - The dating app # Call to action None used. # Social proof - None used. # Point of view - Customer: The couple in the photo represents the customer's point of view, showing the desired outcome of using Hinge – finding a meaningful relationship. # Storyline - The ad opens with a photo of a smiling couple embracing, conveying a sense of happiness and connection. This is included to visually represent the successful outcome of using Hinge, which is finding a meaningful relationship. The audience experiences this moment from the perspective of the couple, sharing in their joy and connection. - The Hinge logo and tagline 'The dating app designed to be deleted' are displayed at the bottom of the image. This reinforces the brand's unique selling proposition and its commitment to helping users find lasting relationships. The brand is telling this part of the story, emphasizing its mission and values.

# Ad summary A man in a kitchen setting holds up two packages of Legion Hydrate electrolyte powder and smiles at the camera. # Brand positioning Legion Athletics is presented as a brand focused on providing high-quality, science-backed supplements for athletes and fitness enthusiasts. The brand aims to occupy a space in the consumer's mind as a provider of effective and clean supplements. The brand aligns with values of performance, health, and transparency, promoting a lifestyle of fitness and well-being. The brand positioning is functional, emphasizing the performance benefits of its products. # Product Legion Hydrate is an electrolyte powder designed to replenish fluids and electrolytes lost during physical activity. The product is for athletes and fitness enthusiasts looking to optimize their hydration and performance. The product is available in single-serving packets. The ad shows two flavors: Fruit Punch and Lemon Lime. The packaging highlights that the product supports improved hydration, enhanced performance, and faster recovery. The ad addresses the purchase barrier of needing a convenient and effective hydration solution for workouts and physical activities. # Visual style The ad has a natural, unfiltered look, resembling user-generated content. The lighting is bright and even, suggesting natural daylight. The overall style is simple and straightforward, focusing on the product and the person holding it. The production quality appears to be shot on a smartphone. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Electrolyte powder for improved hydration, enhanced performance, and faster recovery # Benefits - Improved hydration - Enhanced performance - Faster recovery # Features - Electrolyte powder # Call to action None used. # Social proof - None used. # Point of view - Customer: The man holding the product is presenting it to the viewer, implying he is a satisfied customer sharing his experience. # Storyline - The man smiles and holds up two packages of Legion Hydrate electrolyte powder, presenting the product to the audience. This is included to showcase the product and create a positive association. The audience is experiencing it from the customer's perspective.

# Ad summary This ad features a person standing on a vintage-style rug, showcasing its design and texture. # Brand positioning This brand appears to focus on providing vintage-style rugs that add character and elegance to a home. The brand aligns with a lifestyle that appreciates classic design and high-quality materials. It seems to ignore the trend of modern, minimalist rugs, instead focusing on detailed, traditional patterns. The brand positioning is emotional, appealing to customers who want to create a warm and inviting atmosphere in their homes. # Product The product is a vintage-style rug with an intricate, traditional pattern. The rug features a muted color palette of grays, browns, and creams, giving it a sophisticated and timeless look. The design includes floral and geometric motifs, adding visual interest and texture. The rug is designed to enhance the aesthetic of any room, providing a focal point and adding warmth. The ad highlights the rug's ability to blend seamlessly with different decor styles, making it a versatile choice for various customers. # Visual style The ad has a natural, lifestyle-focused visual style. The production quality appears to be high, with clear lighting and a focus on detail. The image treatment includes subtle color grading to enhance the vintage feel of the rug. The overall aesthetic is clean and inviting, designed to appeal to customers who appreciate classic design and high-quality materials. The style is in-feed, designed to blend seamlessly with other lifestyle content. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Vintage-style design: Adds character and elegance to a home - Intricate, traditional pattern: Provides visual interest and texture - Muted color palette: Creates a sophisticated and timeless look # Benefits - Enhances the aesthetic of any room - Provides a focal point - Adds warmth # Features - Vintage-style design - Intricate, traditional pattern - Muted color palette of grays, browns, and creams - Floral and geometric motifs # Call to action None used. # Point of view - Customer: The image is taken from the perspective of someone standing on the rug, giving the viewer a sense of being there and experiencing the product firsthand. # Storyline - The ad begins with a person standing on the rug, showcasing its design and texture. This is included to give the viewer a sense of scale and how the rug looks in a real-life setting. The audience experiences this from the customer's perspective, seeing the rug as they would if they were standing on it themselves.

# Ad summary This ad features a woman in workout clothes taking a selfie in a gym. The ad is likely promoting workout apparel. # Brand positioning Based on the visual, the brand appears to be a fitness apparel company that focuses on providing stylish and functional workout clothing. The brand aligns with a lifestyle of health, fitness, and body positivity, and it seems to ignore the norm of overly-edited or unrealistic fitness imagery, instead opting for a more authentic and relatable portrayal of fitness. # Product The ad features a black sports bra and black leggings. The leggings appear to be high-waisted and form-fitting, with a small logo on the left hip. The sports bra is a simple, triangle style. The clothing is designed for workouts and physical activity, providing a comfortable and supportive fit. # Visual style The ad has a natural, unfiltered visual style, resembling a user-generated content (UGC) selfie. The image is well-lit, but not overly polished, giving it an authentic feel. The composition is simple, with the focus on the woman and her outfit. The style aims to be relatable and approachable, contrasting with highly produced fitness imagery. # Hooks Headline: None used # Funnel stage Top of funnel # Pain points None used. # Benefits - Comfortable fit - Supportive design - Stylish look # Features - High-waisted leggings - Form-fitting design - Triangle style sports bra # Call to action None used. # Point of view - Customer: The point of view is from the woman taking a selfie, suggesting a personal and relatable perspective. # Storyline - The woman is taking a selfie in the gym, showcasing her workout outfit. This is included to display the product in a real-life setting and to show how it looks on a fit person. The audience is experiencing it from the customer's perspective.

# Ad summary This ad features a woman in her kitchen preparing a drink with Ancient Nutrition's Creatine + Collagen powder. She is shown scooping the powder into a glass of water. # Brand positioning Ancient Nutrition is presented as a health and wellness brand focused on providing supplements that combine ancient wisdom with modern nutritional science. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, natural products that support overall health and well-being. The brand aligns with values of holistic health, sustainability, and ancestral diets, promoting a lifestyle that integrates traditional practices with contemporary needs. Ancient Nutrition differentiates itself by combining ingredients like creatine and collagen, which are often taken separately, into a single product, offering convenience and synergistic benefits. The brand positioning is both functional, emphasizing the performance and health benefits of its products, and emotional, appealing to consumers seeking a natural and balanced approach to wellness. # Product The featured product is Ancient Nutrition's Creatine + Collagen powder in Lemon flavor. It is a dietary supplement designed to support muscle health, energy, and overall wellness. The product combines creatine, known for its benefits in muscle performance and energy production, with collagen, which supports joint health, skin elasticity, and gut health. The product is packaged in a white plastic jar with a yellow label. The ad shows the powder being scooped into a glass of water, indicating it is a drink mix. The product is for individuals looking to enhance their physical performance, support their joint and skin health, and improve their overall well-being. The ad addresses the purchase barrier of taking multiple supplements by combining creatine and collagen into one convenient product. # Visual style The ad has a natural, lifestyle-focused visual style. The production quality appears to be high, with clear lighting and a clean background. The image treatment is minimal, with natural colors and no obvious filters. The overall aesthetic is bright and inviting, suggesting a healthy and active lifestyle. The image is designed to be scannable and appealing in a social media feed, with a focus on the product and its use in a real-life setting. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Convenient combination of creatine and collagen in one product - Supports multiple aspects of health and wellness with a single supplement # Benefits - Supports muscle health - Supports energy - Supports overall wellness - Supports joint health - Supports skin elasticity - Supports gut health # Features - Creatine - Collagen - Lemon flavor # Call to action None used. # Social proof - None used. # Point of view - Customer: The entire image is presented from the customer's point of view, showing the product being used in a real-life setting and demonstrating its ease of use. # Storyline - The ad opens with a woman in her kitchen, smiling and holding a scoop of white powder over a glass of water. This is intended to show the product in a real-life setting, making it relatable and accessible to the viewer. The audience experiences this from the customer's perspective, seeing how easily the product can be integrated into a daily routine. - The woman is then shown pouring the powder from the scoop into the glass of water. This demonstrates the product's ease of use and preparation, highlighting its convenience. The audience experiences this from the customer's perspective, seeing how simple it is to incorporate the product into their daily routine. - The product container is prominently displayed on the counter next to the glass of water. This reinforces brand recognition and provides visual information about the product's packaging and labeling. The audience experiences this from the brand's perspective, as it showcases the product and its branding.

# Ad summary This ad features a woman showcasing her skin and pointing out a dark spot on her face. This suggests that the advertised product will address that problem. # Brand positioning Based on this image, the brand positions itself as a provider of gentle skincare. The ad features a person with light makeup and no enhancements, which shows the brand's values for embracing one's natural skin. The brand avoids promoting unrealistic skin goals. This brand is for those who want to maintain healthy-looking skin. # Product The advertised product is implied to be a skincare product that reduces the appearance of dark spots. The ad features a woman pointing to a blemish on her cheekbone, which suggests that the product will help to reduce or eliminate the dark spot. The ad presents this skincare product as a solution for individuals who are self-conscious about their blemishes. # Visual style The ad has a soft and clean aesthetic, with natural lighting and minimal editing. The focus is on showcasing the woman's skin, so the image is well-lit and has a shallow depth of field. The overall look is simple and approachable, which makes the ad feel more authentic. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points The ad visually indicates that the customer is frustrated by a dark spot on their face, highlighted by the person in the ad pointing at the blemish on her skin. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Customer: The customer's point of view is shown by the woman in the ad pointing at a dark spot on her cheekbone. # Storyline - The story begins with a selfie-style image of a woman with natural skin. The intention is to show the audience the actual look of the skin before using any filter, according to the brand's perspective. - The woman points to a dark spot on her cheekbone, which implies that she is calling out a pain point, from the customer's point of view.

# Ad summary This ad features a woman lying in bed wearing eye patches. The ad is likely for an eye care product, and the woman is demonstrating how to use the product. # Brand positioning The brand is presented as a purveyor of self-care and beauty products that seamlessly integrate into a relaxed, at-home lifestyle. The brand aims to occupy a space in the consumer's mind that associates beauty with comfort and ease, suggesting that effective skincare doesn't require elaborate routines or professional settings. The brand aligns with values of simplicity and self-prioritization, promoting a lifestyle where beauty enhancement is a natural part of one's personal time. By showcasing the product in a casual, intimate setting, the brand pushes against the norm of high-maintenance beauty standards, instead offering a functional approach to skincare that fits into everyday life. The brand positioning is both functional, in terms of delivering skincare benefits, and emotional, in terms of promoting relaxation and self-care. # Product The product featured is an eye mask or eye patch designed to be worn while resting or lying down. The patches appear to be made of a flexible material and are patterned with the brand's logo. The product is for anyone looking to enhance their self-care routine and address under-eye concerns while relaxing at home. The ad addresses the purchase barrier of time commitment by showing the product being used in a relaxed, at-home setting, implying that it's easy to incorporate into one's routine. The ad conveys that this product is worth trying or buying because it offers a simple and convenient way to care for the delicate skin around the eyes while enjoying downtime. # Visual style The ad has a UGC, shot-on-iPhone aesthetic, with natural lighting and minimal editing. The visual motif is a close-up shot of the woman in bed, creating a sense of intimacy and authenticity. The image treatment is minimal, with a focus on natural skin tones and soft lighting. The ad mimics a platform-native style, resembling a casual selfie or video still that one might see on Instagram or TikTok. The typography integration is minimal, with no text overlays or captions. The style contrasts with highly polished, studio-shot ads, aiming for a more relatable and authentic feel that enhances scannability and stop power in feed. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is the time and effort required for traditional skincare routines, particularly for addressing under-eye concerns. The visual of the woman relaxing in bed with the eye patches suggests a solution that is easy to incorporate into one's downtime. # Value propositions - Easy to incorporate into one's routine - Simple and convenient way to care for the delicate skin around the eyes while enjoying downtime # Benefits - None used. # Features - Eye patches # Call to action None used. # Social proof - None used. # Point of view - Customer: The entire image is presented from the customer's point of view, showing the product in use as part of a relaxed self-care routine. # Storyline - The ad opens with a woman lying in bed, wearing eye patches. This is intended to show the product in use and establish a relatable, relaxed setting. The audience is experiencing this from the customer's perspective, seeing how the product fits into a typical self-care routine.

# Ad summary This ad features a woman taking a mirror selfie of her OOTD. She is wearing a casual light jacket with a high collar, and a long, lacy white dress. The ad promotes clothing. # Brand positioning The brand aims to occupy the space of accessible, stylish clothing that still maintains a chic and high-end feel. They align with the values of effortless style and individuality. The brand seems to push against the idea of overly trendy or complicated fashion, instead promoting versatile pieces that can be mixed and matched for different looks. The brand positioning is functional in that it provides clothing solutions, but also emotional in that it aims to empower customers to express their personal style with confidence. # Product The ad features two distinct clothing items. The first is a casual, light-colored jacket with a high, stand-up collar and loose, blouson sleeves. It appears to be made of a lightweight material and has an elastic hem. The second item is a long white dress made of lace. The dress is floor-length and features a delicate floral pattern. These items are for people who want to put together an outfit and want to maintain a fashionable but effortless style. The ad is telling the viewer that they can achieve a stylish and put-together look with these unique items. # Visual style The ad has a natural, unedited aesthetic, resembling user-generated content (UGC). The visual motif is a simple, full-body shot of an outfit. The image treatment appears to be minimal, with natural lighting and no obvious filters. This aligns with the platform-native style of everyday fashion posts, aiming to blend seamlessly into a user's feed. The overall effect is a casual, relatable vibe, designed to increase scannability and stop power in the feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Not clearly signaled. # Benefits - Not clearly signaled. # Features - Light jacket with high collar and blouson sleeves - Long white dress made of lace # Call to action None used. # Social proof - None used. # Point of view - Customer: The point of view throughout the image is that of a customer sharing their outfit of the day (OOTD), as evidenced by the selfie style and casual presentation. This helps the ad feel relatable and authentic. # Storyline - The image begins with a woman taking a selfie in the mirror. This establishes a casual, personal tone, suggesting the ad is sharing a real-life look. The intent is to mimic the type of organic content that users are accustomed to seeing on social platforms. - The focus then shifts to the outfit itself, showcasing a combination of a casual jacket and a lacy dress. The purpose is to highlight the brand's unique and versatile pieces that can be styled together in unexpected ways. - Finally, the image captures the overall aesthetic and lifestyle associated with the brand. The goal is to create a desire in the viewer to emulate this style and incorporate the brand's clothing into their own wardrobe.

# Ad summary A photo depicts a dog wearing a lavender-colored harness and leash while being walked by a person wearing gingham pants. The image likely aims to highlight the features of the harness and its design, targeting dog owners who value both functionality and aesthetics in their pet accessories. # Brand positioning The brand is presented as a provider of stylish and functional pet accessories, specifically dog harnesses and leashes. The brand's positioning seems to cater to pet owners who prioritize both the comfort and safety of their pets, and aesthetic appeal. The consistent color coordination between the harness and leash suggests attention to design detail, and may imply a brand that values a curated, fashionable look for pets. This brand aims to occupy a space in the consumer's mind that associates pet care with quality, comfort, and stylishness, appealing to pet owners who want their pets to look good while ensuring their safety and comfort. # Product The featured product is a dog harness and leash set. The harness is lavender in color and appears to be made of nylon webbing with adjustable straps and plastic buckles. It is designed to fit comfortably around the dog's chest and shoulders without restricting movement. The matching leash is also lavender and made of a similar material. It includes a metal clip to attach to the harness. The product is aimed at dog owners who value style and coordinated accessories, as well as safe and comfortable control during walks. The coordinated color and design emphasize a fashionable and functional approach to pet accessories, suggesting the brand is worth trying for pet owners seeking both. # Visual style The ad features a natural and candid style, resembling an unedited photo taken during a dog walk. The composition focuses on the product in use, with a high-angle, first-person perspective. The image is brightly lit, showcasing the color and design of the harness and leash. The overall feel is casual and relatable, suggesting authenticity and everyday use. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish and functional pet accessories - Fashionable and functional approach to pet accessories # Benefits - Comfortable fit - Safe control - Stylish design - Coordinated accessories # Features - Lavender color - Nylon webbing - Adjustable straps - Plastic buckles - Metal clip # Call to action None used. # Social proof - None used. # Point of view - Customer: The customer's POV is from a first-person angle, showing the dog and the leash being held by the person, creating a sense of being there and experiencing the product in action. # Storyline - The image presents a dog walking outdoors, wearing the lavender harness and leash set. This highlights the product in use, showcasing its design and color coordination in a real-life setting. The perspective is from the owner's view, emphasizing the aesthetic appeal and how it integrates into their lifestyle.

# Ad summary This ad features Selena Gomez holding a Rare Beauty product. The ad is shot in a selfie style. # Brand positioning Rare Beauty is presented as an accessible luxury brand that emphasizes natural beauty and self-acceptance. The brand aligns with values of authenticity and inclusivity, promoting a lifestyle of effortless elegance and confidence. It seems to push against the norms of heavily filtered or overly made-up looks, instead focusing on enhancing one's natural features. The brand positioning is emotional, aiming to empower individuals to embrace their unique beauty and feel good in their own skin. # Product The product featured is a Rare Beauty skincare item packaged in a clear jar with a metallic gold lid. The product appears to be a gel or cream, with a light pink tint. The ad does not explicitly state the product's name or function, but it is implied to be a skincare product designed to enhance natural beauty. The product is for anyone who wants to achieve a radiant and healthy complexion with minimal effort. The ad addresses the purchase barrier of complicated or time-consuming skincare routines by presenting the product as easy to use and effective. # Visual style The ad has a natural, unfiltered aesthetic, resembling a selfie taken in warm, soft lighting. The production quality appears to be high, but with a focus on authenticity rather than heavy editing. The image treatment includes soft lighting and minimal color grading, creating a warm and inviting feel. The typography is clean and legible, integrated seamlessly into the product packaging. The overall style contrasts with highly polished or overly filtered ads, aiming for a more relatable and genuine feel, which enhances scannability and stop power in the feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used # Point of view - Customer: The entire image is presented from the customer's point of view, as Selena Gomez is shown holding and presenting the product as if she is sharing it with a friend. # Storyline - The ad opens with Selena Gomez holding a Rare Beauty product, presenting it to the audience. This is included to showcase the product and its packaging. The audience experiences this from Selena's perspective. - Selena looks off to the side with a slight smile, suggesting she is pleased with the product. This is included to convey a sense of satisfaction and endorsement. The audience experiences this from Selena's perspective.

# Ad summary This ad features a woman who claims to have increased her traffic 20x without using Instagram. She invites viewers to go behind the scenes with her. # Brand positioning There is no brand explicitly promoted in this ad. The focus is on the individual sharing her personal experience and offering insights into her success. The ad aims to position the individual as a transparent and relatable figure, someone who is willing to share their strategies and behind-the-scenes knowledge. The positioning is emotional, focusing on building trust and connection with the audience by offering exclusive access and insights. # Product There is no specific product being advertised in this ad. The focus is on the individual's claim of increasing traffic 20x without using Instagram. The ad implies that the individual has valuable knowledge or strategies to share, positioning her expertise as the offering. The ad addresses the potential purchase barrier of skepticism by emphasizing "full transparency" and inviting viewers to see behind the scenes, suggesting an honest and open approach. # Visual style The ad has a UGC, selfie-style production quality, with a natural and unfiltered look. The visual motif is a combination of direct address and text overlays. The image treatment is minimal, with natural lighting and no obvious filters. The typography is large and bold, designed to be easily scannable in-feed. # Hooks Headline: Full transparency: I 20x-ed my traffic and I didn't do it on Instagram! # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the viewer is struggling to increase their traffic, particularly on Instagram. "I 20x-ed my traffic and I didn't do it on Instagram!" # Value propositions - Achieve significant traffic increase without relying on Instagram. # Benefits - I 20x-ed my traffic # Call to action None used. # Point of view - Brand: The entire ad is presented from the perspective of the brand, as the individual is promoting her own expertise and inviting viewers to learn more about her methods. # Storyline - The ad opens with the creator stating, "Full transparency: I 20x-ed my traffic and I didn't do it on Instagram!" This is intended to grab the viewer's attention by promising a significant achievement and contrasting it with a common platform. The creator is speaking from a position of authority and experience, sharing her personal success story. - The creator then says, "I'm bringing you behind the scenes... 👀➡️" This is intended to create curiosity and invite the viewer to learn more about her methods. The creator is speaking from a position of offering exclusive access and insights, suggesting that the viewer will gain valuable knowledge by following her.

# Ad summary This ad promotes Obvi weight loss supplements, highlighting an average weight loss of 30 lbs in 90 days. It features a woman in a gym setting, along with product images and a money-back guarantee. # Brand positioning Obvi is presented as a brand focused on weight management through supplements. The brand aims to occupy a space in the consumer's mind as a provider of effective weight loss solutions, emphasizing visible results within a defined timeframe. The brand aligns with a lifestyle of active weight management and self-improvement, suggesting a functional approach to achieving weight loss goals. The brand appears to ignore category norms around slow, gradual weight loss, instead focusing on a faster, more noticeable transformation. # Product The ad features three Obvi products: Collagenic Burn, Collagenic Burn Fast, and Collagenic Burn PM. Collagenic Burn is described (on-package label text) as a supplement with "5 Types of Collagen + Biotin + Vitamin C" and "For Women's Hair, Skin, Nails and Joints". Collagenic Burn Fast is described (on-package label text) as a supplement that is "Boosting Activator". Collagenic Burn PM is described (on-package label text) as a supplement that is "PM Burn Matrix". The products are for individuals seeking weight loss support. The ad highlights a USP of achieving an average weight loss of 30 lbs in 90 days. The ad addresses purchase barriers by offering a 90-day money-back guarantee, instilling confidence in the product's effectiveness. # Visual style The ad has a polished, studio-shot production quality. It uses a combination of product shots and a real-life photo to showcase the product and its potential results. The color scheme is primarily pink, green, and purple, which aligns with the brand's color palette. The typography is large and bold, making it easy to read. The ad mimics a platform-native style, with a focus on visual appeal and clear messaging to capture attention in the feed. # Hooks Headline: "ON AVERAGE, PARTICIPANTS LOSE 30 LBS IN 90 DAYS"* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of slow or ineffective weight loss methods. The claim "ON AVERAGE, PARTICIPANTS LOSE 30 LBS IN 90 DAYS" directly counters this frustration by promising a specific, quantifiable result. # Value propositions - Achieve visible weight loss results in a defined timeframe with Obvi supplements - Support hair, skin, nails, and joints with Collagenic Burn # Benefits - Average weight loss of 30 lbs in 90 days # Features - Collagenic Burn: 5 Types of Collagen + Biotin + Vitamin C - Collagenic Burn Fast: Boosting Activator - Collagenic Burn PM: PM Burn Matrix # Call to action BUY NOW PAY LATER # Point of view - Brand: The weight loss timeline, the average weight loss claim, and the product showcase all represent the brand's perspective, highlighting the product's benefits and features. - Customer: The woman taking a selfie in the gym locker room represents the customer's perspective, showing a real-life example of the potential transformation. # Storyline - The ad starts by showing weight loss progress over 90 days, with decreasing weights listed for Day 1, Day 10, Day 30, Day 60, and Day 90. This is included to immediately grab attention and show the potential results of using the product. The audience is experiencing this from the brand's perspective, showcasing the product's effectiveness over time. - Next, the ad presents a claim that "ON AVERAGE, PARTICIPANTS LOSE 30 LBS IN 90 DAYS". This is included to provide a specific, quantifiable benefit of using the product. The audience is experiencing this from the brand's perspective, providing a data-backed claim about the product's performance. - The ad then showcases the Obvi product line, including Collagenic Burn, Collagenic Burn Fast, and Collagenic Burn PM. This is included to introduce the specific products that contribute to the weight loss results. The audience is experiencing this from the brand's perspective, highlighting the products available for purchase. - Finally, the ad features a woman taking a selfie in what appears to be a gym locker room, showing her physique. This is included to visually represent the potential transformation achievable with the product. The audience is experiencing this from the customer's perspective, seeing a real-life example of the product's impact.