What is the Unboxing ad format?

# Ad summary This ad promotes Loop Experience earplugs by listing 3 reasons why you should start wearing earplugs at concerts. The benefits include: protecting your hearing, hearing the music better, and preventing ringing or sore ears the next day. # Brand positioning Loop aims to occupy a space in the consumer's mind as an innovative provider of earplugs that blend functionality with modern design, positioning itself as a brand that values both hearing protection and music enjoyment. The brand promotes a lifestyle of active participation in live music events without compromising long-term hearing health. Eschewing the norms of bulky, foam earplugs, Loop pushes against traditional designs with its sleek, metallic design. The brand promotes a functional product, prioritizing performance and durability, while also emphasizing the aesthetic appeal of its earplugs. # Product Loop Experience earplugs are designed to protect hearing at concerts and loud events while enhancing the music experience. The earplugs feature a metallic design, unlike bulky foam earplugs, and come with four interchangeable ear tips for a customizable fit. These earplugs promise to allow users to hear music better by reducing buzzing and muffled sounds. They are reusable and durable, designed for long-term use. Loop Experience earplugs address the common pain points of attending loud music events, such as hearing damage and discomfort, by providing a solution that preserves sound quality and ensures ear comfort. The ad tells viewers that the product will let you protect your hearing while also having the best music experience. # Visual style The ad features a casual and authentic visual style, typical of user-generated content (UGC), with a mix of outdoor event footage and close-up product shots. The editing is fast-paced with quick cuts and seamless transitions, timed to match the upbeat music. The ad uses natural lighting and a handheld camera to convey a sense of immediacy and authenticity. The color grading is minimal, maintaining a natural and vibrant look. The pacing is quick, with an average of 40 cuts per minute. # Hooks Spoken: 00:00-00:02 Female 1: [Enthusiastic] 3 reasons why you should start wearing earplugs at concerts. Text overlay: 00:00 / 3 reasons why you should start wearing earplugs at concerts Visual: 00:00–00:01 A person's hand holds a small, round, open case containing two gold earplugs, set against a blurred background of a crowded outdoor event with large stage structures and concertgoers. / 00:01–00:02 A low-angle shot shows a birch tree trunk, positioned on the right, with a giant stone face statue and concert stage blurred in the background. Animated snow sparkles and cartoon emojis float throughout the shot. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point addressed in the ad is the risk of permanent hearing damage from loud music at concerts, as highlighted by the text overlay: "Loud music can damage your hearing permanently 💥". # Value propositions - Protect your hearing at concerts without sacrificing sound quality - Enjoy music events comfortably with earplugs that fit well and don't cause discomfort # Benefits - Loud music can damage your hearing permanently - Hear the music better - No buzzing - No muffled sound - No more ringing or sore ears the next day # Features - Metallic design - No bulky foam - 4 interchangeable ear tips that fits all - Reusable - Durable # Call to action Find your pair at Loop earplugs ✨ # Social proof - None used # Point of view - Customer 100% – The entire ad is from the perspective of a customer who is advocating for and demonstrating the product. # Storyline - 00:00–00:02 The ad begins by introducing the topic of wearing earplugs at concerts. - 00:02–00:05 The ad explains the first reason why you should start wearing earplugs at concerts: loud music can damage your hearing permanently. This is presented as a serious health concern. - 00:05–00:09 The ad highlights the second reason to use Loop earplugs: to hear the music better, with no buzzing and no muffled sound. - 00:09–00:12 The ad then states the third reason: no more ringing or sore ears the next day, presenting a positive outcome for the user's comfort and health. - 00:12–00:15 The ad shows the Loop Experience earplugs and encourages viewers to find their pair at Loop earplugs, providing a direct call to action. - 00:13–00:15 The ad highlights the metallic design and no bulky foam, further emphasizing the product's features and benefits. - 00:15–00:17 The ad shows the multiple color options and then states the inclusion of four interchangeable ear tips, emphasizing the product’s versatility. - 00:18–00:20 The ad highlights that the earplugs are reusable and durable, positioning the product as a long-term investment. - 00:20–00:23 The ad ends with the creator encouraging the viewer to find your pair at Loop earplugs.

# Ad summary This ad showcases the Olive & June Gel Mani System as a solution for individuals whose nails have been damaged by traditional gel manicures. It highlights the pain points of dry, weak, and damaged nails, then introduces the DIY gel kit as a healthier alternative for achieving salon-quality nails at home. The video demonstrates the product's ease of use, its peel-off base coat for damage-free removal, and the long-lasting nature of the polish. It emphasizes the system's ability to make nails stronger and grow longer with less breakage, presenting before-and-after visuals. The ad also leverages social proof by mentioning the brand's large Instagram following and concludes with a limited-time discount, positioning the product as an accessible and effective alternative to salon visits. # Brand positioning Olive & June aims to occupy the space of an accessible, at-home nail care solution that prioritizes nail health without compromising on salon-quality results or style. The brand aligns with values of self-care, convenience, and empowerment, allowing individuals to achieve professional-looking manicures from home. It directly pushes against the negative consequences of traditional gel manicures (damage, dryness, weakness) and the inconvenience/cost of salon visits. The brand positioning is primarily functional, focusing on performance (long-lasting, easy removal, healthier nails) and simplicity (DIY kit, easy to use), but also has an emotional component by promising beautiful, strong nails that boost confidence and eliminate the frustration of damaged nails. # Product The featured product is the Olive & June Gel Mani System, a DIY gel kit designed for at-home use to achieve salon-quality gel manicures without damaging natural nails. It works by providing all the necessary tools and polishes for application and features a unique peel-off base coat for instant, damage-free removal, eliminating the need for harsh drilling or soaking. The product is for anyone who loves the look of gel manicures but has experienced damage from traditional salon gels, or those seeking a convenient, healthier, and more affordable at-home alternative. Explicitly stated details include: it's a "DIY gel kit," provides "healthier salon-quality nails at home," includes "tools to get professional-looking nails at home," and comes with a "peel off base coat" for "instantly" removing gel "without all that painful drilling and harsh damage." The polish is described as "long-lasting" ("lasts so long that it's almost kind of freaky"). The system is presented as "damage-free gel" and makes nails "stronger and grow longer with way less breakage." It's also highlighted as "so easy that anyone can do it." The ad addresses the purchase barrier of commitment by offering "full refunds for 30 days if it's not for you." Use occasions include regular at-home manicures, and moments of use are shown throughout the application and removal process. # Visual style The ad features a hybrid production quality, blending polished, clean product shots with a UGC-like feel through handheld camera movements and direct, relatable demonstrations. The overall aesthetic is bright, clean, and feminine, utilizing a consistent color palette of pinks, purples, and pastels. Editing style is characterized by quick cuts, especially in the problem-solution and product demonstration segments, creating a fast-paced and engaging rhythm. The pacing is generally quick, with cuts occurring every 1-2 seconds, maintaining high energy. Visual motifs include frequent close-ups of hands and nails, emphasizing the product's direct impact and results. Audio-visual sync is strong, with cuts and product actions often timed to the voiceover's narrative progression and the upbeat background music. # Hooks Spoken: GEL RUINED MY NAILS / I've always loved the look of gel manis, but they ruined my nails, Text overlay: GEL RUINED MY NAILS / I'VE ALWAYS LOVED / THE LOOK OF GEL MANIS / BUT THEY RUINED MY NAILS Visual: Extreme close-up of a finger wrapped in aluminum foil, revealing a bright pink, bubbling gel polish underneath as the foil is removed. The nail underneath appears damaged and rough. The background is a blurry white surface. Camera is stationary, top-down, focusing on the nail. Lighting is bright and even. / Medium shot of a female hand with perfectly manicured, glossy, bright pink gel nails, resting against a green plant with large leaves. A thin gold ring is on the ring finger. The background is a light-colored wall. Camera is stationary, slightly angled. / Close-up of a female hand with bare, damaged, and dry-looking nails. The nails appear brittle and have white spots. The background is a blurry light gray surface. Camera is stationary, top-down. # Funnel stage Middle of funnel (Consideration) # Pain points The single most central frustration is the damage caused by traditional gel manicures. "GEL RUINED MY NAILS" (00:00–00:01) and "I've always loved the look of gel manis, but they ruined my nails, leaving them dry, weak, and damaged." (00:01–00:07) # Value propositions - healthier salon-quality nails at home - damage-free gel - remove your gel instantly and without all that painful drilling and harsh damage - less than $50 for dozens of manis - so easy that anyone can do it # Benefits - healthier salon-quality nails at home - damage-free gel - remove your gel instantly - without all that painful drilling and harsh damage - nails are as flawless as a salon manicure - stronger and grow longer with way less breakage - so easy that anyone can do it - less than $50 for dozens of manis # Features - DIY gel kit - includes tools - peel off base coat - polish lasts so long - full refunds for 30 days # Call to action None used. # Social proof - That's why everyone is switching to this DIY gel kit - Female 1 (Customer) - Their brand has a massive following on Instagram - Female 1 (Customer) - I haven't been back to the salon in months, but everyone still asks me where I got my nails done. - Female 1 (Customer) - Trust me, this is the best gel mani system on the market - Female 1 (Customer) # Point of view - Customer 100% – The entire ad is narrated by a female voice sharing her personal experience with damaged nails and how the Olive & June system solved her problem, using "I" statements and direct testimonials. The visuals are also from a first-person or close-up perspective, demonstrating the product as a user would. # Storyline - 00:00–00:01 The ad opens with a close-up of a finger wrapped in foil, revealing a bright pink, bubbling gel polish being removed, exposing a damaged nail underneath. This immediately establishes the core problem: "GEL RUINED MY NAILS." The tone is one of frustration and a clear problem statement, setting up the need for a solution. The audience experiences this from a close-up, almost clinical perspective, emphasizing the damage. - 00:01–00:04 The scene transitions to a hand with perfectly manicured pink gel nails, then quickly cuts to a close-up of bare, damaged nails. The voiceover states, "I've always loved the look of gel manis, but they ruined my nails." This reinforces the problem, showing the desired outcome (pretty nails) versus the painful reality (damaged nails), creating empathy with the customer's dilemma. The perspective is customer-focused, sharing a common experience. - 00:04–00:07 A close-up shot of bare, dry, weak, and damaged nails is shown, with the voiceover continuing, "leaving them dry, weak, and damaged." This visually and verbally elaborates on the pain point, making it tangible and relatable. The close-up, slightly shaky camera work enhances the raw, unvarnished reality of the damaged nails. - 00:07–00:12 The scene shifts to an unboxing of the Olive & June Gel Mani System, revealing a pink UV lamp and other components. The voiceover announces, "That's why everyone is switching to this DIY gel kit for healthier salon-quality nails at home." This introduces the solution, positioning it as a popular, effective alternative. The tone shifts to hopeful and informative, with the brand's product being presented as the answer. - 00:12–00:15 The camera pans over the full Olive & June Gel Mani System laid out in its pink box, showcasing various tools and polishes. The voiceover states, "Meet Olive & June's Gel Mani System for damage-free gel." This provides a comprehensive overview of the product, emphasizing its "damage-free" benefit. The perspective is a clear product reveal, highlighting the completeness of the kit. - 00:15–00:19 The ad shows a hand using a nail file and then applying a clear base coat to bare nails. The voiceover explains, "It includes tools to get professional-looking nails at home." This demonstrates the ease of use and the comprehensive nature of the kit, showing the application process. The perspective is a close-up demo, guiding the viewer through the steps. - 00:19–00:24 A hand holds the "Peel Off Base Coat" bottle, followed by a demonstration of peeling off a blue gel manicure with a wooden stick, revealing healthy nails underneath. The voiceover highlights, "and comes with peel off base coat so you can remove your gel instantly and without all that painful drilling and harsh damage." This directly addresses the removal pain point, showcasing a key USP and benefit. The visual is a clear before-and-after of removal, emphasizing the ease and lack of damage. - 00:24–00:28 The scene shows a hand holding five blue gel nails that have been peeled off, then transitions to applying pink gel polish and curing it under the pink UV lamp. The voiceover announces, "And the polish lasts so long that it's almost kind of freaky." This reinforces the product's durability and ease of application. The tone is slightly playful, emphasizing the surprising longevity. - 00:28–00:31 A split screen shows damaged nails on one side and perfectly manicured pink gel nails on the other. The voiceover exclaims, "The transformation in my nails has been insane!" This provides a powerful visual testament to the product's effectiveness, directly contrasting the problem with the solution. The tone is enthusiastic and amazed, from the customer's perspective. - 00:31–00:36 A hand with white gel nails is shown outdoors, followed by a hand with pink gel nails indoors. The voiceover continues, "My nails are as flawless as a salon manicure but are stronger and grow longer with way less breakage." This highlights the quality and health benefits, reinforcing the "salon-quality" and "healthier nails" claims. The visuals show the beautiful results in different settings. - 00:36–00:41 The ad shows a hand applying a top coat to pink gel nails, then placing the hand under the UV lamp. The voiceover states, "The Olive and June Gel Mani System is so easy that anyone can do it." This reiterates the ease of use and accessibility, making the product appealing to a wider audience. The demo continues to show the simple steps. - 00:41–00:44 A hand applies cuticle serum to pink gel nails. The voiceover adds, "But they offer full refunds for 30 days if it's not for you." This addresses potential purchase barriers, offering a risk-free trial. The tone is reassuring and customer-centric. - 00:44–00:47 The ad shows the instruction sheet being removed from the kit, revealing the organized tools. The voiceover declares, "This is an absolute game changer." This provides a strong endorsement and summary of the product's impact. The tone is confident and enthusiastic. - 00:47–00:50 A phone screen displays the Olive & June Instagram profile, showing a grid of diverse nail art and manicures. The voiceover states, "Their brand has a massive following on Instagram." This provides social proof, leveraging the brand's popularity and community. The visual reinforces credibility. - 00:50–00:52 Close-up shots of various Olive & June products (cuticle remover, tools) are shown. The voiceover adds, "and on top of that, it's 30% off right now." This introduces a compelling offer, creating urgency and value. - 00:52–00:55 The camera pans over rows of colorful Olive & June gel polish bottles. The voiceover continues, "which means it's less than $50 for dozens of manis." This quantifies the value proposition, highlighting the cost-effectiveness compared to salon visits. - 00:55–01:00 A hand holds a dark red polish bottle, then transitions to a hand with purple gel nails, moving to show their flexibility. The voiceover states, "I haven't been back to the salon in months, but everyone still asks me where I got my nails done." This is a strong personal testimonial, emphasizing the salon-quality results and convenience. The tone is proud and satisfied. - 01:00–01:02 The full kit is shown again, with the voiceover concluding, "Trust me, this is the best gel mani system on the market." - 01:02–01:05 The ad shows a hand with red gel nails and then a hand with dark purple gel nails. The voiceover finishes, "and your nails will thank you for it." This offers a final benefit and emotional appeal, reinforcing the health aspect.

# Ad summary This ad features a content creator showcasing KEEN's newest hiking boot, the Targhee Apex, while hiking and exploring a town for a sweet treat. The main selling point is that the hiking boots are cute, comfortable, and capable enough for real trails. # Brand positioning KEEN is presented as a brand that prioritizes the perfect blend of fashion and functionality. They design shoes with sustainability in mind. In addition, KEEN aims to meet the demand for hiking boots that are capable, comfortable, and also stylish enough for everyday use. # Product The KEEN Targhee Apex is presented as a hiking boot that is cute, capable, comfortable, waterproof, and breathable. The boot is lightweight, so it makes climbing easier. It also has a roomy toe box, so toes don't feel cramped. In addition, the boot is stable, and the traction is solid. # Visual style The ad features a polished, authentic, and bright visual style. There are some quick cuts in the beginning, but there are many static shots in the middle and at the end of the ad. The ad is shot in a hybrid style and has the tone of a UGC. Most of the cuts are timed to the beats of the music. # Hooks Spoken: Could it really be possible for a hiking boot to not only be cute, but also capable enough for real trails and comfortable enough to wear all day? – Female 1 Text overlay: COULD IT / BE POSSIBLE / TO NOT ONLY / BUT ALSO / ENOUGH FOR REAL / AND COMFORTABLE Visual: 00:00–00:02 A pair of KEEN hiking boots are shown stepping onto a muddy trail in a forest. The boots are light green and tan with a burgundy accent on the heel. The content creator is wearing purple parachute pants. Trees are in the background. / 00:02–00:06 A pair of KEEN hiking boots are shown on the ground with green scenery painted in the background. The boots are light green and tan with a burgundy accent on the heel. The content creator is wearing purple parachute pants. # Funnel stage Consideration # Pain points Many hiking boots are not cute and stylish, so it can be difficult to find a boot that is both practical and stylish. # Value propositions - Comfortable enough to wear all day - Capable enough for real trails - Cute # Benefits - Climbing feels easier - Toes don't feel cramped # Features - Lightweight - Roomy toe box - Stable - Solid traction - Waterproof - Breathable # Call to action You can grab them at REI. # Social proof - "As I'm stepping onto the trail, the first thing I notice is that they are insanely lightweight, which definitely makes the climb feel easier." - "I also love the room in the toe box. My toes don't feel cramped at all." - "As the trails become more intense with loose rock and uneven terrain, I can really feel how stable these are." - "I'm also surprised by how the traction is so solid considering they're so light." - "As you can see, it's safe to say they are definitely very waterproof, but they're also extremely breathable." # Point of view - Customer 100% – This ad is told from the point of view of the content creator who is reviewing and showing the boots. # Storyline - 00:00–00:06 The ad opens with a question asking if a hiking boot can be cute and capable. - 00:07–00:11 The content creator mentions that she went to REI to pick up KEEN's newest hiking boot, the Targhee Apex. - 00:11–00:19 The content creator expresses her goal of going for a hike and then into town for a treat without having to change shoes. - 00:19–00:22 She states that the boots pass the fit check before transitioning to the hiking trail. - 00:22–00:30 She shares the first thing she notices about the boot, which is that it is lightweight. - 00:30–00:39 She shares other things she loves about the boot, such as the roomy toe box and how stable the boots are on uneven terrain. - 00:39–00:48 She is surprised by how solid the traction is considering the boot is so light and that the boots are waterproof and breathable. - 00:48–00:52 The content creator is impressed and acknowledges that KEEN designs all of their shoes with sustainability in mind. - 00:52–00:58 She shares that now that she has moved her body, it's time to reward herself with a treat without having to change shoes. - 00:58–01:06 The ad concludes with the content creator sharing that the Targhee Apex can really do it all and recommends the boot for those wanting a boot that can handle real trails and real life. - 01:06–01:11 She shares that viewers can grab the shoes at REI, where they always carry the best gear, and that she can rely on KEEN every time.

# Ad summary This ad promotes AG1, an all-in-one nutritional drink powder. The ad features a man using the product as part of his daily routine. The ad highlights that AG1 supports the immune system, energy levels, and digestion. It also mentions an offer of 10% off the first 3 months, a free canister, Vitamin D3+K2, and five travel packs. The ad concludes with a call to action to build your routine now. # Brand positioning AG1 is presented as a comprehensive and convenient daily nutritional solution designed for those seeking an easy way to support their overall health. The brand is positioned as a routine that customers don't have to rethink. The brand promotes simplicity and effectiveness, aligning with a lifestyle that values health and wellness without unnecessary complications. AG1 goes against the norm of complex supplement regimens, offering a single, all-in-one drink, making it a functional brand that prioritizes ease of use. # Product AG1 is a comprehensive daily nutrition drink powder designed to support the immune system, energy levels, and digestion. It is an all-in-one drink containing vitamins, minerals, botanicals, and bacterial cultures. The product comes in a green package with a scoop for easy serving. AG1 addresses the barrier of complex supplement routines by offering a single, convenient solution for daily nutritional needs. The AG1 Spring Offer includes a 10% discount on the first three months, a free canister, Vitamin D3+K2, and five travel packs. # Visual style The ad features a clean and bright aesthetic, with a focus on the color green, which is associated with the AG1 brand. The editing style includes quick cuts and static shots. The production quality has a polished commercial feel. The pacing is fast, with frequent cuts to maintain viewer engagement. # Hooks Spoken: 00:00–00:01 Female: The routine you don't have to rethink. Text overlay: 00:00–00:01 The routine / 00:01–00:02 you don't have to rethink. Visual: 00:00–00:01 A medium shot shows hands opening a green AG1 box on a light brown wooden table. The box contains a dark green canister and other compartments. / 00:01–00:02 A medium shot shows a light-skinned man in his 30s in a light blue shirt drinking from a bottle of AG1 in a white room. The room has a window, a plant, and a light brown cabinet. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that people may find it challenging to maintain a comprehensive nutrition routine. The tagline 'The routine you don't have to rethink' suggests that other routines are too complex or require too much effort. # Value propositions - Comprehensive + Convenient Daily Nutrition - All in one drink # Benefits - Supports your immune system - Supports energy levels - Supports digestion # Features - Vitamins - Minerals - Botanicals - Bacterial Cultures # Call to action Build your routine now! # Social proof - All in one drink – Male 1 # Point of view - Customer 40% – The ad features a customer drinking AG1. - Brand 60% – The ad highlights product features. # Storyline - 00:00–00:01 A hand opens the AG1 box. - 00:00–00:01 00:00–00:01 A man is shown drinking AG1. - 00:01–00:02 00:01–00:02 A green liquid is shown being poured into a glass in slow motion. - 00:02–00:03 00:02–00:03 AG1 is shown being poured into a small canister. - 00:03–00:06 00:03–00:06 The AG1 box is shown. - 00:06–00:07 00:06–00:07 A hand holds a package of AG1. - 00:07–00:09 00:07–00:09 AG1 powder is scooped into a container. - 00:09–00:10 00:09–00:10 A hand is shown holding a bottle of AG D3+K2. - 00:10–00:12 00:10–00:12 A box of AG1 travel packs is shown. - 00:12–00:13 00:12–00:13 A man is shown shaking a bottle of AG1. - 00:13–00:16 00:13–00:16 Liquid is shown flowing over what appears to be a leaf. - 00:16–00:17 00:16–00:17 A man is shown holding a bottle of AG1. - 00:17–00:18 00:17–00:18 A hand is shown pouring a packet of AG1 into a bottle. - 00:18–00:24 00:18–00:24 A hand is shown pouring a packet of AG1 into a bottle, and the AG1 spring offer is shown.

# Ad summary A pregnant woman unboxes and then proceeds to test out the Allbirds Dasher NZ sneakers during her regular work out and as she chases her toddler around doing normal mom duties. She states that she loves that the sneakers are lightweight and versatile, and that she can wear them all day and forget that she has them on. # Brand positioning Allbirds is presented as a brand that creates comfortable, lightweight footwear designed to support an active lifestyle. The brand aligns with values of practicality and versatility, pushing against the idea that performance shoes must be bulky or uncomfortable. With a focus on simple, functional design, Allbirds aims to occupy a space in the consumer's mind as a go-to for everyday comfort and understated style. This brand positioning is clearly functional with an appeal to the practicality and versatility of being worn during workouts, everyday mom duties, and forgotten that they're even being worn. # Product The advertised product is the Allbirds Dasher NZ sneaker in the mushroom color. It's designed to be lightweight, supportive, and non-bulky, making it suitable for various activities. The sneakers are presented as versatile enough for both movement and everyday mom life, making them the go-to for pregnancy and chasing toddlers. The product comes in an easy-to-match neutral color and is designed for women. It's a shoe that is comfortable and non-bulky enough that it can be worn all day without the wearer even noticing, therefore perfect for an on-the-go mom lifestyle. # Visual style The ad has a polished UGC feel, with natural lighting and smooth transitions that give it a high-end commercial appearance. The editing rhythm is consistent, with a moderate pace of cuts per minute, creating a balanced and engaging flow. The audio-visual sync is well-managed, with text and product actions aligned with voiceover lines and music beats. # Hooks Spoken: 00:00–00:04 Female 1: I'm pregnant with a toddler, so comfort is pretty much my top priority right now, especially when it comes to shoes. Text overlay: 00:00–00:02 i'm pregnant with a toddler / 00:02–00:04 so comfort is pretty much my top priority right now Visual: 00:00–00:01 An overhead shot shows a light beige Allbirds box on a white bed with a checkered pillow in the background. The woman’s hands, with manicured pink nails, open the box to reveal a pair of light beige sneakers. / 00:01–00:03 The woman’s hands lift the pair of Allbirds Dasher NZ sneakers out of the box. The shoes are light beige with a mesh-like texture and light beige laces. The Allbirds box is underneath the sneakers. The camera is stationary and in overhead shot. / 00:03–00:04 The woman stands in front of a bed holding the sneakers, facing the camera. She wears a white tank top, black biker shorts, and a gray zip-up sweatshirt. She smiles and appears to be in her 20s-30s. The woman is of fair complexion with dark curly hair. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses foot pain and discomfort that can be experienced by pregnant women and moms engaged in daily activities and workouts, signaled by the line: "Usually this is where my feet start complaining". # Value propositions - The Allbirds Dasher NZ sneakers provide all-day comfort for pregnancy. - The shoe is lightweight and non-bulky, making it ideal for an active mom lifestyle. - The sneakers are versatile enough for both workouts and everyday activities. - Offers a comfortable solution for foot pain during workouts. # Benefits - Comfortable for all-day wear - Suitable for prenatal workouts - Keeps up with a busy mom's daily activities - Avoids foot pain during workouts - Blends seamlessly into normal life # Features - Lightweight - Supportive - Non-bulky - Versatile for both movement and everyday mom life - Mushroom color # Call to action None used. # Social proof - "I forgot that I was still wearing them. That's when you know a shoe is so good" – Female 1 (Customer) # Point of view - Customer 100% – All the content is told from the perspective of the woman using the product, reflecting her experiences and opinions. # Storyline - 00:00–00:03 00:00–00:03 The video opens with an unboxing of the Allbirds shoe box, and then a view of the shoes. A pregnant woman states that comfort is her top priority, especially when it comes to shoes. This is intended to introduce the product and establish a relatable need. - 00:03–00:09 00:03–00:09 The woman proceeds to try on the Allbirds sneakers. The woman shares that she wanted a shoe that could keep up with her and that she's been testing out the Allbirds Dasher NZ to see if it can do that. This is intended to show how the shoes address a need for comfort and versatility. - 00:09–00:12 00:09–00:12 The woman states that she's testing out the Allbirds Dasher NZ in the mushroom color. This is intended to highlight the color option. - 00:12–00:24 00:12–00:24 The woman demonstrates her prenatal workout in the Allbirds sneakers. She then states that she usually has foot pain when she works out, but these sneakers are lightweight, supportive, and non-bulky. This is intended to show how the sneakers provide a comfortable workout experience. - 00:24–00:34 00:24–00:34 The woman gets ready for the day and transitions into mom mode, showcasing how the sneakers fit into everyday activities. She mentions that she forgets she's wearing them, indicating their comfort. This is intended to emphasize the versatility and all-day comfort of the sneakers. - 00:34–00:39 00:34–00:39 The woman is now on an outdoor walk with her toddler. She shares that the sneakers are versatile for both movement and everyday mom life. This is intended to reiterate the shoes' practicality and adaptability to various activities.

# Ad summary This ad showcases the Carote knife block set. The ad begins with a woman opening a package and revealing the knife set. She then takes each individual knife out of its packaging and places it into the knife block. The knife block is then moved to the countertop next to the stove. # Brand positioning The ad positions Carote as a brand that elevates the cooking experience from basic to chef-level. It is implied through the ad's visuals that the brand is designed to appeal to consumers that value both style and functionality in their kitchenware. The ad does not explicitly mention any values, but the cream color palette and focus on aesthetics suggest a design-focused brand. The ad appears to follow category norms by demonstrating the product and its features. The brand positioning appears to be both functional and emotional, offering practical kitchen tools while also enhancing the user's cooking lifestyle. # Product The Carote knife block set, as featured in the ad, is a comprehensive collection of kitchen knives housed in an aesthetically pleasing block. The block has a cream color with wooden slats. Each knife features a cream-colored handle with a silver blade and the Carote logo etched on the blade. The knives are designed for home cooks looking to enhance their culinary experience. The ad directly shows the knives being unboxed and placed into the knife block, demonstrating their ready-to-use nature. The ad addresses the barrier of having basic kitchen tools by showcasing a product that instantly upgrades one's cooking setup. # Visual style The ad has a polished aesthetic with a focus on clean visuals and neutral color palettes. The editing style is simple with static shots. The production quality appears to be a hybrid between UGC and a polished commercial. The pacing is slow. There is no audio-visual sync. # Hooks Spoken: 00:00–00:17 Female 1: [Singing] Oh, baby, baby. Back in time. Text overlay: 00:00–00:02 / From basic to / chef-level real / quick 👨‍🍳🔥 Visual: 00:00–00:02: The shot is close-up on a cardboard package sitting on a white countertop. A woman's hands are seen cutting open the box with a black box cutter. In the background is a white SMEG coffee maker and a white SMEG kettle. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that having basic kitchen tools is a problem. # Value propositions - Transforms a basic kitchen into a chef-level setup quickly and easily. # Benefits - Elevates cooking experience - Stylish design - Functional kitchen tools # Features - Knife block set - Cream color - Wooden slats on top - Silver blade - Cream colored handle - Carote logo etched on blade # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer unboxing and setting up the product in their kitchen. # Storyline - 00:00–00:02 The ad begins with a close-up of a package being opened with on-screen text that reads, "From basic to chef-level real quick" with a chef and fire emoji. - 00:02–00:09 A woman is then seen unwrapping the knives from the packaging and removing a white piece of paper from each knife. - 00:10–00:14 She is then seen placing each knife into the knife block. - 00:14–00:17 The knife block is then placed next to the stove.

# Ad summary This ad showcases the Burga phone case and magnetic power bank in the 'harvest at peak' design. The ad highlights the aesthetic appeal and functional features of the products, positioning them as a cute and essential duo. # Brand positioning Burga is presented as a brand that creates aesthetically pleasing and functional accessories, specifically phone cases and magnetic power banks. The brand positions itself in the market by focusing on design, functionality, and creating a sense of 'meant to be' with its products, similar to classic pairings like strawberries and cream, or honey and sunlight. It embraces a lifestyle-oriented approach, suggesting that its products are not just accessories, but essential elements that enhance the user's life. The brand creates visually attractive products with functional value. # Product The featured products are a Burga phone case and a magnetic power bank. The phone case is designed with a glossy finish and an image of pickles in a jar. The magnetic power bank attaches to the back of the phone case for wireless charging. The products are presented as a set, or 'duo,' that is both cute and functional. The magnetic power bank charges the phone wirelessly when attached to the back of the phone case. The products are designed for anyone who values aesthetics and functionality in their tech accessories. The products are "harvested at peak." # Visual style The ad has a polished, commercial aesthetic with natural outdoor lighting. Editing includes quick cuts and smooth transitions. The background is bright and colorful to create a welcoming tone. The pacing is consistent. # Hooks Spoken: 00:01–00:06: Some things are just meant to be, like strawberries and cream, honey and sunlight, your phone case and Text overlay: 00:00–00:24: Yes, it's Pricey. / 00:00–00:24: ALSO, HARVESTED AT PEAK. Visual: 00:00–00:01: A pair of hands with light yellow nail polish removes a black phone case from a tan drawstring bag. The background is a lush green outdoor setting with plants and pink flowers. The phone case has a golden camera cutout and a sticker of a jar of pickles on the back. / 00:01–00:06: Close-up shot of a black phone case with a golden camera cutout and a sticker of a jar of pickles. The hands rotate the phone case to show the sides and logo. # Funnel stage Consideration # Pain points None used. # Value propositions - Cute, functional and magnetic duo - Same harvest, same energy # Benefits - Wireless phone charging - Aesthetically pleasing design - Convenient duo # Features - Magnetic power bank - Cute design - Functional # Call to action Grab yours at Burga.com # Social proof - None used. # Point of view - Brand 100% – The ad is delivered from the brand's perspective, showcasing the product's features and aesthetic appeal. # Storyline - 00:00–00:02 The ad opens with a close-up of hands removing a Burga phone case from a pouch. - 00:01–00:06 The voiceover begins, stating that some things are just meant to be. - 00:02–00:06 Visuals show the phone case with a pickle jar design as the voiceover mentions classic pairings like strawberries and cream and honey and sunlight. The intent is to create a connection between desirable products and natural pairings. - 00:06–00:07 The voiceover introduces the phone case as one of those things that is meant to be. - 00:07–00:09 The ad then shows the magnetic power bank in a box, with the same design, further displaying the pickle jar theme. - 00:08–00:11 The voiceover continues, mentioning the magnetic power bank, calling it the 'same harvest, same energy'. - 00:12–00:15 The power bank is shown being attached to the phone, and the phone is shown charging. - 00:12–00:14 The voiceover describes the phone case and power bank as a cute, functional, and magnetic duo. - 00:17–00:19 The ad concludes with a call to action to grab the product from burga.com.

# Ad summary This Dollar Shave Club ad features a creator who shows the complete shower, shave, and odor control products that came in his package. The creator shaves his face with the product, mentioning that it's a customized Texas A&M razor. # Brand positioning Dollar Shave Club is a brand that provides complete shower, shave, and odor control products. The brand is presented as a convenient solution for achieving a fresh and confident start. By offering a customized razor, they tap into consumers' loyalty and pride for their college. The brand aims to simplify the grooming routine, offering a complete package with everything needed to look sharp. # Product The Dollar Shave Club package features a complete shower, shave, and odor control set. The complete package comes with a razor, shave butter, prep scrub, aftershave cream, face wash, hydrating body wash, deodorant, and wipes. The Prep Scrub exfoliates dead skin and lifts hairs for a closer shave, with a classic barbershop scent of dark spice and green herbs. The after shave cream keeps skin feeling smooth, clean, and refreshed. The razor is customized for Texas A&M. The ad emphasizes the convenience and effectiveness of the products in helping users achieve a better shave and confident look. # Visual style The visual style is casual, with a UGC feel. It is filmed with natural lighting, giving it an authentic, relatable look. The editing involves quick cuts to maintain a fast pace. The video blends personal testimonials with product demonstrations, creating a genuine connection with the audience. The visual pacing is consistent. # Hooks Spoken: 00:00–00:03 I got some baseball games this weekend and to play good you gotta look good Text overlay: 00:00–01:05 #DSCPartner Visual: 00:00–00:07 The creator stands in his bedroom with a bed, and a Texas A&M flag. He is holding an open Dollar Shave Club box. # Funnel stage Consideration # Pain points The central pain point addressed is having a face that "is looking like a bunch of BS," implying the frustration of dealing with an unkempt appearance. This is directly stated by the creator at 00:15–00:17. # Value propositions - Complete shower, shave, and odor control products for a fresh confident start - Prep scrub exfoliates dead skin and lifts hairs for a closer shave - After shave cream keeps my skin feeling smooth, clean and refreshed # Benefits - Fresh confident start - Enjoy the classic barbershop scent of dark spice and green herbs - Keep my skin feeling smooth, clean and refreshed - Looking sharp and confident # Features - Complete shower, shave, and odor control products - Prep scrub that exfoliates dead skin and lifts hairs for a closer shave - After shave cream - Customized Texas A&M razor # Call to action None used. # Social proof - I can always count on Dollar Shave Club to keep me looking sharp and confident – Male 1 (Creator) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing their experience with the product. # Storyline - 00:00–00:07 00:00–00:07 The creator holds a Dollar Shave Club box and mentions he has baseball games this weekend and needs to look good to play good. - 00:07–00:14 00:07–00:14 The creator shows the package contents, listing that the package comes with complete shower shave and odor control products for a fresh confident start. - 00:14–00:26 00:14–00:26 The creator says his face is looking like a bunch of BS, so he's going to shave it. He almost used an electric razor, but then he remembered the cool customized Texas A&M razor that came with the package. - 00:26–00:47 00:26–00:47 The creator applies prep scrub to exfoliate dead skin and lifts hairs for a closer shave. Then shaves. He mentions that now he will apply the aftershave cream to keep my skin feeling smooth, clean and refreshed. - 00:47–00:50 00:47–00:50 The creator says he can always count on Dollar Shave Club to keep him looking sharp and confident. He mentions it's time to go play ball this weekend. No BS just a better shave. - 00:51–01:05 00:51–01:05 The creator is hitting baseballs in an indoor cage.

# Ad summary This ad promotes Dr. Squatch's natural grooming products for men. It highlights the brand's commitment to creating high-quality soaps and body washes that leave a cologne-like scent on the skin. The ad features various scents and emphasizes the importance of using natural ingredients for deep cleansing and moisturizing. It also includes testimonials and a call to action to purchase the products while supplies last. # Brand positioning Dr. Squatch is presented as a brand that prioritizes natural ingredients and high-quality grooming products for men. The brand aims to occupy a space in the consumer's mind as a provider of effective and cologne-scented soaps and body washes. It aligns with values of cleanliness, confidence, and a desire for a refreshing and masculine scent. The brand pushes against the norm of using harsh chemicals and artificial fragrances in grooming products, instead focusing on natural and skin-friendly ingredients. The brand positioning is both functional (deep cleansing, moisturizing) and emotional (confidence, cologne-like scent). # Product The featured product is Dr. Squatch's line of natural grooming products for men, including soaps and body washes. These products are designed to deeply cleanse and moisturize the skin while leaving a cologne-like scent. The products are for men who want to use natural ingredients and enjoy a refreshing and masculine fragrance. The ad highlights the Wood Barrel Bourbon body wash, which smells like sexy gewürzte Eiche. The products are formulated to provide all-day hydration and are made with the reinste Formel. The ad addresses the purchase barrier of limited stock, urging viewers to buy while they can. The products are presented as a way to receive compliments and feel confident. # Visual style The ad has a hybrid aesthetic, blending UGC-style shots with polished commercial elements. The editing style includes quick cuts and static shots, creating a fast-paced rhythm. The production quality varies, with some shots having a UGC feel and others appearing more polished. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover lines. # Hooks Spoken: 00:00–00:02 Nicht um anzugeben, aber wir sind verdammt gut im Seifenmachen. Text overlay: 00:00–00:02 Nicht um anzugeben aber wir sind verdammt gut im Seifenmachen Visual: 00:00–00:01 A man with long dark hair and a white shell necklace is in the shower, shirtless, using a green sponge to wash his chest. The background is a light green shower wall. The camera is close-up and slightly shaky, giving a selfie-style feel. / 00:01–00:02 A woman with long blonde hair, wearing a pink robe, is holding a Dr. Squatch bottle and smelling it. The background is a plain white wall. The camera is stationary and close-up. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that men may be using grooming products with harsh chemicals and artificial fragrances that do not provide adequate hydration or a desirable scent. # Value propositions - Natural ingredients for deep cleansing and moisturizing - Cologne-like scent for confidence and attraction - All-day hydration for healthy skin - 2er-Pack kann dir noch extra Geld sparen # Benefits - Haut den ganzen Tag mit Feuchtigkeit zu versorgen - Tief zu reinigen - Einen Cologne Duft auf deiner Haut - Dir Komplimente zu verschaffen - Ihr ein Lächeln ins Gesicht zu zaubern # Features - Natural ingredients - Deep cleansing - Moisturizing - Cologne-like scent - Reinste Formel - All-day hydration # Call to action Hol es dir, solange du kannst # Social proof - The ad features visuals of people smelling and enjoying the Dr. Squatch products, implying that others have had positive experiences with the brand. - The ad states that women think you've showered with cologne when you use Pine Tar, suggesting that the product is well-received by others. # Point of view - Customer 40% – The customer POV is communicated through visuals of people using the product in the shower and smelling the product. - Brand 60% – The brand POV is communicated through voiceover and text overlays that highlight the product's features and benefits. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a man in the shower using a soapy sponge, followed by a woman holding a Dr. Squatch product. The message is that the brand is good at making soap, setting a confident and playful tone from the brand's perspective. - 00:02–00:04 00:02–00:04 A stack of Dr. Squatch body wash containers is shown, emphasizing the brand's success in the US market. The message is that the brand has become popular, creating a sense of demand and desirability from the brand's perspective. - 00:04–00:07 00:04–00:07 A Dr. Squatch box is opened to reveal various products, highlighting the range of offerings. The message is that customers have been begging for the products to be available, creating a sense of exclusivity and anticipation from the brand's perspective. - 00:07–00:14 00:07–00:14 A man is shown using the Wood Barrel Bourbon body wash in the shower, emphasizing its moisturizing properties and appealing scent. The message is that the product provides all-day hydration and smells like sexy gewürzte Eiche, creating a sense of luxury and desirability from the customer's perspective. - 00:14–00:17 00:14–00:17 The ad shows the body wash being poured onto a green shower scrubber, reinforcing the product's use case. The message is that the brand makes soap for people and their skin, emphasizing the product's purpose from the brand's perspective. - 00:17–00:22 00:17–00:22 The ad shows the body wash being used in the shower, highlighting its deep cleansing properties and cologne-like scent. The message is that the product deeply cleanses and leaves a cologne duft auf deiner Haut, creating a sense of cleanliness and confidence from the customer's perspective. - 00:22–00:26 00:22–00:26 The ad shows a woman smelling the Pine Tar soap and enjoying its scent, reinforcing the product's appeal. The message is that women think you've showered with a tiefen Kiefer cologne when you use Pine Tar, creating a sense of attraction and desirability from the customer's perspective. - 00:26–00:32 00:26–00:32 The ad shows various Dr. Squatch products and people smelling them, emphasizing the brand's mission to provide compliments and smiles. The message is that the brand's mission is to give you compliments and a Lächeln ins Gesicht, creating a sense of happiness and satisfaction from the brand's perspective. - 00:32–00:38 00:32–00:38 The ad shows the products in a shower and encourages viewers to buy them while they can, highlighting the limited stock and potential savings. The message is that there's nicht viel auf Lager, so hol es dir, creating a sense of urgency and scarcity from the brand's perspective.

# Ad summary This ad promotes Everyday Dose Coffee+, a coffee alternative made with functional mushrooms and other ingredients to provide stable energy, laser focus, and gut health. The ad features a creator demonstrating how to prepare the drink and highlighting the health benefits and bonus items included in the starter kit. # Brand positioning Everyday Dose aims to position itself as a modern, health-conscious brand that challenges the norms of traditional coffee consumption. It offers a functional coffee alternative that incorporates mushrooms, collagen, and other wellness ingredients to improve focus, energy, and overall health. The brand aligns with a lifestyle focused on productivity, wellness, and mindful consumption. It pushes against the negative side effects commonly associated with coffee, such as jitters, acidity, and digestive issues. The brand positioning is both functional and emotional, emphasizing the practical benefits of improved focus and gut health while also appealing to consumers' desire for a holistic approach to wellness. # Product Everyday Dose Coffee+ is a coffee alternative that combines the classic coffee flavor with functional mushrooms, L-theanine, collagen protein, and low-acidity coffee. The product is designed for individuals looking for a healthier coffee experience that supports stable energy, laser focus, and gut health. Functional mushrooms like Lion's Mane and Chaga are included for attention, gut health, immunity, and energy. L-Theanine provides stable energy and better sleep. Collagen protein supports hair, skin, nails, and joint health. The low-acidity coffee is gut healthy and reduces bloating. The product can be mixed with hot or cold water and milk or sweetener according to preference. The brand addresses purchase barriers by offering a 45-day risk-free trial with a money-back guarantee. # Visual style The ad features a bright, clean, and UGC-style aesthetic with natural lighting and simple backgrounds. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality has a polished, commercial feel. The cuts, text, and product actions are timed to the voiceover. # Hooks Spoken: 00:00–00:03 This coffee is seriously magical, but not for the reasons you think. Text overlay: 00:00–00:03 This coffee isn't what you think it is... Visual: 00:00–00:03 A hand wearing rings holds a transparent, pale purple glass with the words "EVERYDAY DOSE" printed in white, along with mushroom illustrations, as it slightly shakes the glass. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that regular coffee may cause negative side effects like acidity, bloating, and unstable energy. This pain point is visually communicated through the promise of improved digestion, mood, and energy, suggesting that the alternative product solves the problem. # Value propositions - Classic coffee flavor with added health benefits - Healthier coffee experience that supports stable energy, laser focus, and gut health - Free gifts in the starter kit - 45-day risk-free trial with a money-back guarantee # Benefits - Attention and gut health - Immunity and energy - Stable energy and better sleep - Hair, skin, nails, and joint health - Gut healthy and reduces bloating # Features - Functional mushrooms (Lion's Mane and Chaga) - L-Theanine - Collagen protein - Low acidity coffee # Call to action None used. # Social proof - "TASTES GREAT, NO BLOATING, OR ACID REFLUX" Tastes great, no bloating or acid reflux. I've tried other brands, and they tasted horrible, and stayed "chunky." This coffee has a nice smooth texture that I loved. I quickly ordered the monthly subscription! – Rebecca W. (Verified Purchase) - "BLOATING GONE!" I am AMAZED at the difference I feel. The taste is amazing and the benefits are extraordinary. I have more energy, my bloating is gone and I am finally regular for the first time in 10 years! – Jen S. (Verified Purchase) - "FELT SO MUCH BETTER IN 5 DAYS" Love this stuff so much. It tastes great and really helps me focus. It came With a high quality frother that I love. Delivery was also very fast! – Michael G. (Verified Purchase) # Point of view - Customer 100% – The ad is presented from the POV of a customer of the brand, who uses a casual tone to explain the benefits of the product. # Storyline - 00:00–00:03 A hand holds up a cup of purple liquid with the Everyday Dose logo, teasing that the coffee isn't what viewers think it is. - 00:03–00:07 The creator explains that Everyday Dose Coffee+ combines delicious coffee with functional mushrooms. - 00:07–00:14 The ad cuts to ingredients to highlight the benefits from Lion's Mane, Chaga, L-Theanine, and Collagen Protein, each promising specific health improvements. - 00:14–00:22 A person's body is shown with on-screen text to highlight benefits of digestion, mood, and energy. - 00:22–00:28 An Everyday Dose starter kit is shown, which includes free gifts like a serving spoon, wellness booklet, rechargeable frother, and breathwork app. - 00:28–00:32 The ad demonstrates how to prepare Everyday Dose Coffee+ using the included serving spoon. - 00:32–00:35 Customer reviews are displayed on screen with 5-star ratings and positive feedback. The creator takes a sip of the coffee. - 00:35–00:39 An iced coffee is shown being made, followed by text overlay that says that EverydayDose.com is 100% risk free, as well as that a money back guarantee is included.

# Ad summary A woman opens a box of Factor meals, shows the different meals in the box, heats one up in the microwave, and enjoys it. # Brand positioning Factor is a meal delivery service that provides fresh, chef-prepared meals delivered weekly. They aim to occupy the space in the consumer's mind as a convenient, healthy, and delicious food option for busy individuals. The brand aligns with a lifestyle of ease and efficiency, promoting the value of saving time without sacrificing quality nutrition. It pushes against the norms of time-consuming meal prep and unhealthy fast-food alternatives by offering a quick and healthy alternative. Factor's positioning is both functional and emotional, providing convenience and nutritional benefits while also addressing the emotional need for a stress-free mealtime experience. # Product Factor delivers fresh, chef-prepared meals straight to your door every week. These meals are for anyone looking for a quick, convenient, and delicious option. The meals come in a variety of options to choose from based on your preference. These meals can be heated in the microwave or oven, and are ready to eat in minutes, which makes lunch or dinner easy on hectic days. # Visual style The ad's visual style is clean and bright, with a modern, polished feel. It maintains a UGC style that makes the brand seem attainable. The editing style involves quick cuts, with a consistent pacing. # Hooks Spoken: Female 1: Factor has been such a lifesaver for me. Text overlay: Factor has been such a lifesaver Visual: 00:00–00:02 A woman with her hair pulled back is cutting open a Factor box on a white kitchen counter, set in a modern-style kitchen. The woman is wearing a pink and white matching set. # Funnel stage Consideration # Pain points Busy and hectic days can make cooking difficult. # Value propositions - Factor delivers fresh, chef-prepared meals straight to your door every week. - Everything is ready in minutes, which makes lunch or dinner so easy on hectic days. # Benefits - Everything is ready in minutes - Quick - Convenient - Delicious # Features - Fresh - Chef-prepared meals - Many options # Call to action Tap here to check it out and use my code to save. # Social proof - "Factor has been such a lifesaver for me" – Female 1 (Customer) # Point of view - Customer 100% – The ad is from the perspective of a customer reviewing the Factor meal delivery service. # Storyline - 00:00–00:05 The woman opens the Factor box. - 00:05–00:15 The woman shows the different meals in the box. - 00:15–00:20 The woman heats one of the meals up in the microwave. - 00:20–00:26 The woman enjoys the Factor meal.

# Ad summary This ad showcases the Ffern fragrance discovery kit, highlighting its unique packaging and scents. The ad positions Ffern as a brand offering a bespoke sensory experience, emphasizing the seasonal nature of their fragrances and encouraging viewers to join the waiting list. # Brand positioning Ffern is presented as an artisanal fragrance brand, focusing on handcrafted, seasonal scents. The brand embraces a natural, refined aesthetic, aligning with values of craftsmanship, exclusivity, and sensory exploration. Ffern pushes against the mass-produced perfumes found in typical department stores and evokes a sense of natural beauty and seasonal change. The brand positioning blends functional product attributes (seasonal, natural ingredients) with an emotional connection to nature and a unique sensory experience. # Product The advertised product is the Ffern fragrance discovery kit, designed to introduce customers to their seasonal scent, Spring 24. The kit includes bespoke artwork, trinkets, a vegan terracotta fragrance stone, and the seasonal fragrance itself. The scent is composed of rose de Mai, bergamot, and bitter orange, creating a luminous and fresh aroma. The product is targeted towards fragrance enthusiasts who appreciate artisanal craftsmanship and wish to experience seasonal scents. A unique selling point of Ffern is that each fragrance is made only once, adding an element of exclusivity and urgency. The purchase barriers addressed are commitment to a full-size fragrance before experiencing it, as the kit allows customers to sample the scent before investing in a larger bottle. # Visual style The ad's overall aesthetic is artisanal and refined, with a polished yet natural feel. The editing style employs smooth transitions and static shots, enhancing the sense of calm and sophistication. The production quality is high-end, creating an atmosphere of exclusivity and craftsmanship. Visual motifs include botanical imagery, natural light, and close-ups of textures, emphasizing the brand's connection to nature. The pacing is consistent, with a moderate tempo that allows viewers to appreciate the details of each shot. # Hooks Spoken: What does spring smell like? Text overlay: What does spring smell like? Visual: 00:00–00:01: A close-up shot of the Ffern Spring 24 fragrance bottle is set on a terracotta pot. The background is out-of-focus, but includes a vintage botanical print, gardening tools, and white flowering branches in a vase. The lighting is soft and diffused, creating a warm, inviting atmosphere. / 00:01–00:07: A woman with dark hair, wearing a yellow dress, arranges white flowering branches in a large, rustic ceramic pot. The setting is a kitchen with light yellow paneled walls, a shelf with vintage pottery, and a farmhouse-style sink. The natural light streams in from a window, highlighting the textures of the flowers and pottery. The camera is mostly static, with slight movements to follow the woman's actions. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of fragrance uncertainty. 'What does spring smell like?' This is a challenge in understanding the essence of a season through scent. # Value propositions - The Ffern discovery kit contains bespoke artwork and trinkets, which elevates the unboxing experience. - The scent of luminous freshness provides an olfactory snapshot of spring. - The seasonal scent composition of rose de Mai, bergamot, and bitter orange offers a complex yet balanced fragrance profile. - A seasonal scent made only once offers a limited-edition experience. # Benefits - Captures the essence of spring through fragrance - Unique sensory experience - Exclusive, limited-edition scent # Features - Bespoke artwork and trinkets - Scent of luminous freshness - Rose de Mai - Bergamot - Bitter orange - Seasonal scent - Made only once # Call to action Join the waiting list to receive yours # Social proof - None used. # Point of view - Customer 45% – This is communicated through the unboxing and product use, providing a sense of personal discovery. - Brand 55% – This is communicated through product shots, descriptions, and overlaid text, providing a curated brand message. # Storyline - 00:00–00:01 The ad opens with a close-up of the Ffern Spring 24 fragrance bottle, surrounded by natural, artisanal elements. - 00:00–00:01 The opening shot is intended to introduce the product and set the tone by highlighting the natural and refined aesthetic. - 00:00–00:01 The perspective is from the brand's point of view, framing the product in an appealing and inviting manner. - 00:00–00:01 The tone is calm and inviting, meant to pique the viewer's curiosity. - 00:01–00:07 A woman arranges white flowering branches in a rustic kitchen setting, creating a connection to nature and the season of spring. - 00:01–00:07 The arranging of branches intends to visually answer the question of 'what does spring smell like?' - 00:01–00:07 The perspective is from an observer's point of view, watching the woman prepare the floral arrangement, subtly drawing the viewer into her world. - 00:01–00:07 The tone is peaceful and natural, reinforcing the brand's connection to nature. - 00:08–00:12 The woman opens the Ffern fragrance discovery kit, revealing its contents. - 00:08–00:12 The opening of the box intends to introduce the discovery kit as a solution to the question of capturing spring's scent. - 00:08–00:12 The perspective shifts to the woman's hands, showcasing the unboxing experience from the customer's point of view. - 00:08–00:12 The tone is anticipatory, creating excitement around the product. - 00:13–00:20 The woman unpacks the kit, showing bespoke artwork and trinkets. - 00:13–00:20 The unpacking of the kit intends to emphasize the unique, artisanal nature of the product. - 00:13–00:20 The perspective is from the customer's point of view, as the woman's hands unpack the items. - 00:13–00:20 The tone is appreciative and curious, highlighting the attention to detail. - 00:21–00:25 She tries the scent of luminous freshness from the terracotta disk. - 00:21–00:25 The fragrance trial intends to introduce the product's scent profile and sensory experience. - 00:21–00:25 The perspective is a blend of observer and customer, showcasing the woman smelling the disk from a slight distance. - 00:21–00:25 The tone is sensory and engaging, highlighting the luxurious experience. - 00:26–00:31 The woman unpacks and uses the actual perfume, which consists of rose de Mai, bergamot, and bitter orange, applying some of it on her wrist. - 00:26–00:31 The unpacking and application of the perfume is intended to reinforce the ingredients, scents, and the use of the product. - 00:26–00:31 The perspective shifts to a medium shot, showing the woman's actions and reactions. - 00:26–00:31 The tone is sophisticated and sensory. - 00:32–00:42 The ad concludes with a product shot of the fragrance bottle, reiterating its limited availability, and a call to join the waiting list. - 00:32–00:42 The final product shot is intended to emphasize the exclusivity of the scent. - 00:32–00:42 The perspective is from a brand point of view, highlighting the product against a carefully curated backdrop. - 00:32–00:42 The tone is enticing and urgent, encouraging immediate action.

# Ad summary This ad highlights the new Goli NAD+ gummies with nicotinamide riboside and mentions a mega-sale on a 5-month supply. The ad shows the product bottle and the gummies outside. # Brand positioning Goli Nutrition is presented as a company that offers gummy vitamins and supplements that are gluten-free, non-GMO, gelatin-free, and vegan. The brand focuses on making health and wellness accessible through easy-to-consume gummies. Goli positions itself as a modern, health-conscious brand offering products suitable for various dietary preferences. # Product The advertised product is Goli Nutrition's Renew NAD+ Gummies with nicotinamide riboside. The gummies are designed to support healthy aging, cellular energy, and overall vitality. They are gluten-free, non-GMO, gelatin-free, and vegan, catering to a wide range of dietary needs. The gummies promise to revive, restore, and renew energy and healthy aging. They are showcased as a convenient and tasty way to supplement one's diet for better cellular health and energy levels. # Visual style The ad has a natural, bright aesthetic. The production quality appears to be casual and the visuals are shot in natural light. The cuts are timed to the music beats. # Hooks Text overlay: 00:00–00:11 Goli just released their NAD+ gummies w/ nicotinamide riboside and gave us a MEGA-SALE on 5 months supply!! 🤩 Visual: 00:00–00:01 The camera is pointed at a patch of green ground. A hand comes into the frame and picks up a bottle of Goli Renew NAD+ gummies. The camera shakes slightly as it readjusts its focus. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Goli just released their NAD+ gummies w/ nicotinamide riboside and gave us a MEGA-SALE on 5 months supply!! 🤩 # Benefits - MEGA-SALE on 5 months supply!! # Features - NAD+ gummies w/ nicotinamide riboside # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad communicates directly from the brand, showcasing the product and its benefits. # Storyline - 00:00–00:05 The ad begins with a product announcement and sale mention. - 00:05–00:11 00:05–00:11 The camera shows the product bottle and a close-up of the gummies, reinforcing the visual of the product being offered.

# Ad summary A longevity and lifestyle medicine doctor explains why she uses IM8 Daily Ultimate essentials in her routine. She explains that about 70% of anti-aging supplements containing NMN don't match their labeled amounts, so it's important to only use clinically proven supplements. # Brand positioning IM8 is presented as a provider of supplements focused on longevity that only uses clinically proven nutrients. The brand aims to provide transparency and mitochondrial support, because real biology responds to real signals, not just marketing hype. It pushes against the norm of under-dosed stacks and hidden blends. # Product IM8 Daily Ultimate essentials are supplements that combine NAD supportive compounds with electrolytes, polyphenols, amino acids, CoQ10, magnesium, and properly dosed micronutrients. The product is for people who are interested in longevity and systems biology approach to aging and mitochondrial support. It aims to offer transparency and a clinically meaningful dose of nutrients. # Visual style The ad has a polished aesthetic with smooth transitions. The production quality is that of a polished commercial. The visuals are always center-framed with static shots. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:03 Everyone is obsessed with NMN and NAD right now. Visual: 00:00–00:03 Dr. Rhea Kotecha is centered against a white background, wearing a white lace blazer and a white top. She is fair-skinned with long dark brown hair, diamond earrings and rings, and a silver heart necklace. She is smiling slightly and speaking to the camera. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points Most supplements containing NMN don't match their labeled amounts, so you are spending money on a product that doesn't work. # Value propositions - NAD supportive compounds, electrolytes, polyphenols, amino acids, CoQ10, magnesium, and properly dosed micronutrients that work together # Benefits - Transparency - Mitochondrial support - Clinically meaningful nutrients # Features - NAD supportive compounds - Electrolytes - Polyphenols - Amino acids - CoQ10 - Magnesium - Properly dosed micronutrients # Call to action None used. # Social proof - “That's exactly why I've become incredibly selective with what I use personally and what I recommend clinically” – Dr Rhea Kotecha (Longevity and Lifestyle Medicine Doctor) # Point of view - Expert 100% – This is communicated through the use of Dr. Rhea Kotecha, Longevity and Lifestyle Medicine Doctor. # Storyline - 00:00–00:03 00:00–00:03 The video begins with Dr. Rhea Kotecha addressing the audience directly. She notes that everyone is currently obsessed with NMN and NAD. - 00:03–00:14 00:03–00:14 She reveals that there's something nobody tells you about NMN and NAD, leading into a study from the National University of Singapore that analyzed anti-aging supplements containing NMN. The results were wild. - 00:14–00:25 00:14–00:25 Dr. Kotecha details how 70% of NMN supplements didn't match their labeled amounts and 30% had no detectable NMN at all. She asks the audience to imagine spending $100 a month on a longevity supplement that is essentially useless. - 00:25–00:42 00:25–00:42 Dr. Kotecha explains that longevity isn't just about taking more supplements, but about dose, formulation, and trust, because your biology responds to real signals, not just marketing. - 00:42–01:01 00:42–01:01 Dr. Kotecha reveals that is why she uses personally and recommends clinically IM8 Daily Ultimate Essentials. She doesn't like under-dosed stacks or hidden blends, so she looks for transparency and mitochondrial support. - 01:01–01:09 01:01–01:09 Dr. Kotecha states that she uses IM8 Daily Ultimate essentials and longevity in her own routine and in clinical practice. - 01:09–01:23 01:09–01:23 Dr. Kotecha reveals that the products combine NAD supportive compounds with electrolytes, polyphenols, amino acids, CoQ10, magnesium and properly dosed micronutrients. She says it's not just a hype, but a systems biology approach to aging. - 01:23–01:29 01:23–01:29 Finally, Dr. Kotecha states that longevity isn't about chasing one molecule. It's about supporting the entire network your cells rely on.

# Ad summary This ad for Kitsch stars with a mother and daughter holding the Mother's Day Box. The mom opens the box, showing all the items inside. She pulls out an Amber Shores Hair Perfume, then sprays it in her hair. Next, she holds up an XL Microfiber Hair Towel, followed by a Treatment Mask. Lastly, she shows a wet-dry brush. # Brand positioning Kitsch is presented as a beauty and self-care brand offering curated gift sets and essential products to elevate self-care routines, especially for Mother's Day. The brand aims to occupy a space in the consumer's mind as a provider of thoughtful and high-quality essentials that cater to both daily needs and special occasions. It aligns with values of self-care, convenience, and making everyday moments feel special. Kitsch emphasizes the ease and pleasure of use, offering products that provide quick hydration, pleasant scents, and essential tools for hair care. The brand positioning balances functional benefits with emotional satisfaction, aiming to enhance the user's experience and make routines feel like a treat. # Product The advertised product is the Kitsch Mother's Day Box, a curated collection of self-care essentials. The box includes Amber Shores Hair Perfume, described as smelling like going on a vacation, which provides a sensory escape during daily hair care. An XL Microfiber Hair Towel, promoted as a must-have, likely emphasizes its quick-drying and gentle properties for hair. A Treatment Mask, for quick hydration, addresses the need for fast and effective hair conditioning. The box also contains a Wet/Dry Brush, highlighted as an essential tool for smoothing knots, thus promising convenience and ease of use. A solid body wash, shea butter, satin-lined flexi shower cap, and recycled fabric twist headband are also included in the box. The ad suggests that this box is worth buying because it's full of essentials that make Mother's Day feel extra special. # Visual style The ad has a polished, clean aesthetic with bright, natural lighting. The editing style employs quick cuts to showcase the various products and their features, maintaining a consistent pacing throughout the video. The production quality is high, lending a commercial feel while still retaining a personal touch through the use of a real person and domestic settings. The visuals are synced with the voiceover. # Hooks Spoken: 00:00–00:05: My daughter just brought me the cutest Mother's Day box from Kitsch and I am so excited to see everything inside. Text overlay: 00:00–00:05: Mother's Day Is Coming and Kitsch Has The Perfect Gift! Visual: 00:00–00:01: A young girl wearing a white dress with floral embroidery walks towards the camera holding a light pink box with a floral design and the “Kitsch” logo in black font. The background is a light wooden floor. / 00:01–00:04: The girl brings the box to her mother, who is sitting on a beige couch in a floral print dress. The camera is chest height. / 00:04–00:06: The mom opens the box and looks inside. The box is lined with a floral print. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Amber Shores Hair Perfume scent connects a small product to a bigger benefit of traveling or being on vacation - A gift box provides a complete solution of products to make Mother's Day feel special. # Benefits - The Amber Shores Hair Perfume smells like going on vacation - The box is full of essentials # Features - Amber Shores Hair Perfume - XL Microfiber Hair Towel - Treatment Mask - Wet/Dry Brush # Call to action None used. # Social proof - “One of my favorite is Amber Shores Hair Perfume.” - Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a customer of the brand who is excited about the Kitsch Mother's Day box. # Storyline - 00:00–00:05 00:00–00:05: A young girl brings her mother a Kitsch Mother’s Day box. The mother expresses excitement to open it. - 00:05–00:06 00:05–00:06: The mother opens the box to reveal several Kitsch products. - 00:06–00:11 00:06–00:11: The mother picks up the Amber Shores Hair Perfume, stating it smells like going on a vacation, while spraying it into her hair. - 00:11–00:14 00:11–00:14: The mother then holds up the XL Microfiber Hair Towel and describes it as a must. - 00:14–00:16 00:14–00:16: The mother holds up the Kitsch Treatment Mask, stating it provides quick hydration, followed by the Wet Dry Brush. - 00:16–00:18 00:16–00:18: The mother then proceeds to brush her hair, noting that it is also a must. - 00:18–00:23 00:18–00:23: Concluding the ad, the mother looks into the camera and states that this box is full of essentials that will make Mother’s Day feel extra special.

# Ad summary This ad showcases Made In Ceramclad cookware, highlighting its non-toxic, non-stick, and durable features. The ad demonstrates the cookware's versatility through various cooking scenarios and emphasizes its easy cleaning and compatibility with different stovetops. # Brand positioning Made In Ceramclad positions itself as a provider of high-quality, non-toxic cookware for the health-conscious consumer. The brand emphasizes chef-quality performance and durability, aligning with a lifestyle that values both culinary excellence and environmental responsibility. By focusing on clean, long-lasting materials and USA-made coatings, Made In Ceramclad differentiates itself from competitors that may use harmful chemicals or lower-quality construction. The brand aims to occupy a space in the consumer's mind as a reliable, safe, and professional-grade option for everyday cooking. # Product The featured product is Made In Ceramclad cookware, a range of pots and pans designed with a non-toxic, non-stick ceramic coating. The cookware is presented as chef-quality, coated in the USA with long-lasting ceramic, and third-party tested to be free from harmful chemicals. It boasts a 5-ply stainless steel base trusted by chefs, ensuring even heating and durability. The cookware is compatible with any stovetop, including gas, electric, or induction, and features brushed brass handles that stay cool. A key selling point is its ease of cleaning, as it wipes clean in seconds. The cookware is designed to resist warping, chipping, or flaking, addressing common concerns about the longevity of non-stick surfaces. The ad showcases the cookware being used for various dishes, highlighting its versatility and suitability for everyday cooking. # Visual style The ad has a polished, commercial aesthetic with a clean and modern feel. The editing style includes quick cuts and static shots, creating a fast-paced rhythm. The production quality is high-end, with natural lighting and smooth transitions. The pacing is consistent throughout the ad, with cuts timed to the music. The visual motifs include close-ups of the cookware and food being cooked, emphasizing the product's features and benefits. # Hooks Text overlay: 00:00–00:01 The easiest way to detox your kitchen Visual: 00:00–00:01 A person wearing a gray sweater is shown from the mid-torso up, scrubbing the inside of a dirty, light-colored pan with a green sponge in a white farmhouse sink. The sink has brass fixtures. In the background is a stainless steel oven and gray cabinets. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of using cookware that is difficult to clean and may contain harmful chemicals. The opening shot of a person scrubbing a dirty pan signals the frustration of dealing with stubborn food residue. # Value propositions - Upgrade to clean cookware that lasts with Made In CeramiClad # Benefits - Wipes clean in seconds - No warping, chipping, or flaking # Features - Chef-quality - Non-toxic - Non stick - Coated in the USA with long-lasting ceramic - 5-ply stainless base trusted by chefs - Brushed brass handles that stay cool - Compatible with any stovetop - gas, electric, or induction # Call to action None used. # Social proof - With a 5-ply stainless base trusted by chefs # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product's features and benefits through demonstrations and visual displays. # Storyline - 00:00–00:01 00:00–00:01 A hand scrubs a dirty pan in a sink. This introduces the problem of difficult-to-clean cookware and sets up the need for an easier solution. The perspective is from a neutral, observational viewpoint, focusing on the cleaning process. - 00:01–00:02 00:01–00:02 A set of Made In Ceramclad cookware is displayed on a stovetop. This introduces the product as a potential solution. The perspective is from a neutral, product-focused viewpoint, showcasing the cookware's appearance. - 00:02–00:07 00:02–00:07 An omelet is cooked in a Made In Ceramclad pan and easily flipped. This demonstrates the non-stick properties of the cookware. The perspective is from a neutral, product-focused viewpoint, highlighting the cooking performance. - 00:07–00:10 00:07–00:10 Chicken and eggs are cooked in the pan, showcasing its versatility. This reinforces the product's non-stick properties and cooking performance. The perspective is from a neutral, product-focused viewpoint, highlighting the cooking performance. - 00:10–00:13 00:10–00:13 A pot is rinsed and wiped clean in seconds. This emphasizes the ease of cleaning the cookware. The perspective is from a neutral, product-focused viewpoint, highlighting the ease of cleaning. - 00:13–00:17 00:13–00:17 A pan is unboxed, revealing its pristine condition. This highlights the product's quality and newness. The perspective is from a neutral, product-focused viewpoint, showcasing the product's condition upon arrival. - 00:17–00:23 00:17–00:23 Various dishes are cooked in the cookware, including pears and a baked dish. This demonstrates the cookware's versatility and oven-safe capabilities. The perspective is from a neutral, product-focused viewpoint, highlighting the cooking performance. - 00:23–00:27 00:23–00:27 Close-ups of the cookware's interior are shown, emphasizing its resistance to warping, chipping, or flaking. This addresses concerns about durability. The perspective is from a neutral, product-focused viewpoint, highlighting the product's durability. - 00:27–00:33 00:27–00:33 Rice and chicken are cooked in the pan, showcasing its compatibility with different stovetops. This reinforces the product's versatility. The perspective is from a neutral, product-focused viewpoint, highlighting the cooking performance. - 00:33–00:38 00:33–00:38 Close-ups of the cookware's handles are shown, highlighting their brushed brass design and cool-to-touch feature. This emphasizes the product's design and safety. The perspective is from a neutral, product-focused viewpoint, highlighting the product's design. - 00:38–00:45 00:38–00:45 The cookware is arranged on a countertop, showcasing the complete set. This reinforces the product's availability as a set. The perspective is from a neutral, product-focused viewpoint, highlighting the product's availability as a set.

# Ad summary This ad features a woman promoting Perdia & Figs cleaning products. She showcases the products in her home, providing testimonials on their quality and pleasant scent. The ad highlights the benefits of the Complete Starter Kit and encourages viewers to purchase before it sells out. # Brand positioning Perdia & Figs is presented as a provider of high-quality, natural cleaning products designed to elevate the home cleaning experience. The brand aims to occupy a space of eco-consciousness and luxury, focusing on products that not only clean effectively but also enhance the sensory environment with pleasant scents. They align with a lifestyle that values cleanliness, quality, and natural ingredients, pushing against the norm of harsh chemical cleaners. The brand positioning is both functional (effective cleaning) and emotional (enjoyable home environment). # Product The ad features Perdia & Figs Counter Clean, described as the “best natural cleaning spray.” The product is part of their Complete Starter Kit, which includes three spring scents and three Bathroom Bliss refills. These refills are designed for effective scrubbing away of stubborn limescale. The starter kit is being offered for £30. The product is intended for anyone looking to improve their home's cleanliness and scent using natural ingredients. The ad addresses the barrier of unpleasant chemical smells by emphasizing the product's pleasant scent, and ease of use to scrub away limescale. # Visual style The ad features a polished, bright aesthetic with a natural lighting. The editing style consists of quick cuts and smooth transitions, creating a brisk pacing that keeps the viewer engaged. The production quality gives off a polished commercial feel, aiming to appeal to users with a preference for aesthetically pleasing content. There are no visual motifs that stand out other than the focus on naturally-lit interiors with wooden and green accents. # Hooks Spoken: 00:00–00:03: Try their Complete Starter Kit today for only £30. Text overlay: 00:00–00:01: Try their / 00:01–00:02: Complete Starter Kit today / 00:02–00:03: for only £30 Visual: 00:00–00:02: An overhead shot shows two sets of hands opening a large brown Perdia & Figs box on a wooden table. The box contains a glass spray bottle, several small bottles with green labels, two grey cloths, and a card with instructions. # Funnel stage Consideration # Pain points Dealing with stubborn limescale and unpleasant chemical smells in cleaning products. # Value propositions - Complete Starter Kit for £30 - Best natural cleaning spray # Benefits - Effective cleaning - Pleasant scents - Tackles stubborn limescale # Features - Complete Starter Kit - Spring scents - Bathroom Bliss refills # Call to action Get the full cleaning kit today before it sells out. # Social proof - "Every person who walks into my home comments on how good it smells." # Point of view - Customer 100% – The entire ad is told from the perspective of a customer demonstrating and endorsing the cleaning products. # Storyline - 00:00–00:02 The ad opens with an overhead shot of hands opening a Perdia & Figs Complete Starter Kit. - 00:03–00:07 The shot transitions to a woman cleaning various surfaces in her home with Perdia & Figs products, including a nightstand, kitchen counter, and sofa. - 00:07–00:14 This is followed by her cleaning a bathroom mirror, floor, shower, and sink, highlighting the product's effectiveness in tackling limescale. - 00:15–00:17 The ad returns to the kitchen setting, where she shares that everyone who enters her home comments on the pleasant scent. - 00:17–00:20 The woman continues cleaning other surfaces in her home, emphasizing how the product can “take your home to the next level.” - 00:21–00:23 The ad concludes with the woman in the kitchen, urging viewers to “get the full cleaning kit today before it sells out,” reinforcing the product's value and encouraging immediate purchase.

# Ad summary A female creator unboxes a new Man City shirt, highlighting that Revolut is the new official shirt sponsor for the team. The creator emphasizes opportunities for unique benefits and experiences for Revolut customers and Man City fans. # Brand positioning Revolut is presented as a modern, tech-forward financial platform that aligns with the energy and excitement of Manchester City Football Club. The brand aims to occupy a space in the consumer's mind as an innovative and customer-focused company, offering unique experiences and benefits related to their partnership with the football club. The brand's association with Man City promotes a lifestyle of passion and loyalty, leveraging the emotional connection fans have with their team. By sponsoring the team's shirts, Revolut follows category norms of sports sponsorships, using this visibility to enhance brand awareness and credibility. # Product The advertised product is a co-branded virtual card in the Revolut app, featuring the Manchester City Football Club logo. This virtual card allows users to make purchases, potentially earning them unique benefits and experiences related to the partnership between Revolut and Man City. The Revolut app itself is highlighted as a platform where users can choose from multiple card designs, reinforcing the app's customizability and user-centric design. By using the virtual card, customers can purchase Manchester City merchandise, such as retro kits, further integrating the financial tool with lifestyle and fandom interests. The ad addresses the purchase barrier of needing a payment method to buy merchandise, positioning the Revolut virtual card as a convenient and beneficial solution for Man City fans. # Visual style The ad has a polished UGC feel with a clean, well-lit setting. The editing style includes quick cuts to maintain a steady pace and highlight different products and app features. The production quality suggests a hybrid approach, combining elements of a polished commercial with the authenticity of user-generated content. The pacing is consistent, with cuts timed to match the audio and maintain viewer engagement. # Hooks Spoken: 00:00–00:04 Female 1: Welcome to my ASMR unboxing. Today I'm gonna be unboxing my new Man City shirt. Text overlay: 00:00–00:04 / ASMR shirt unboxing ⚽️ Visual: 00:00–00:02: A woman with long auburn hair, wearing a black blazer and silver chain, stands in front of a white door with purple lighting behind it and introduces an ASMR shirt unboxing. A text overlay reads: "ASMR shirt unboxing ⚽️". / 00:02–00:04: The woman holds up a large, light blue Revolut box covered in bubble wrap. # Funnel stage Middle of funnel (Consideration) # Pain points The ad does not explicitly state a pain point but implies that needing a convenient payment method to buy Man City merchandise can be frustrating. The Revolut virtual card provides a solution to this implied frustration. # Value propositions - The co-branded virtual card provides a unique way for Man City fans to engage with their team through the Revolut app, offering exclusive benefits and experiences. - The convenience of using a virtual card for purchases, particularly for Man City merchandise, enhances the overall fan experience. - Customizable card designs allow users to personalize their Revolut experience, fostering a sense of ownership and loyalty. # Benefits - Unique benefits and experiences - Convenient payment method - Customizable card designs # Features - Co-branded virtual card with Man City logo - Revolut app integration - Multiple card designs # Call to action Sign up now # Social proof - None used. # Point of view - Customer 100% – The entire video is communicated from the perspective of a customer/creator enthusiastically sharing their experience. # Storyline - 00:00–00:04 The video begins with an introduction to an ASMR unboxing of a new Man City shirt. - 00:04–00:15 The presenter unpacks a Revolut-branded box containing the Man City shirt, emphasizing that Revolut is now the official shirt sponsor for Man City. - 00:15–00:21 The creator shows a bag of candy and displays the new Man City shirt with her name printed on the back. - 00:21–00:28 The presenter shows the co-branded virtual card in the Revolut app and states that there are four to pick from. - 00:28–00:36 She highlights the ability to make purchases using the new virtual card, showcasing the Man City store online. - 00:36–00:42 The presenter restates the key message: Man City fans and Revolut customers will have unique benefits and experiences. - 00:42–00:44 The video ends with a call to action to sign up now.

# Ad summary The ad features a creator comparing a $10 frother from Amazon to a free frother you get with a Ryze Mushroom Coffee purchase. He points out that the free frother has a premium feel and quality that you can actually notice. He also notes that it looks like decor on your counter. He reveals that you also get seven servings of superfood creamer, and a dark roast sachet for free on top of 40% off two bags of mushroom coffee. He adds mushroom coffee tastes smooth and creamy and gives you clean energy without the crash, supports your gut health, and helps clear up brain fog. He ends the ad by saying he left a link down below, so go before it sells out. # Brand positioning RYZE Mushroom Coffee is positioned as a premium health and wellness brand that offers functional, better-for-you coffee alternatives that provide sustained energy and additional health benefits. The brand emphasizes the use of high-quality ingredients and a lifestyle that values both aesthetic appeal and functional performance. This is done by differentiating RYZE Mushroom Coffee from cheaper alternatives by focusing on perceived quality, health benefits, and aesthetic appeal, suggesting it fits into a consumer's lifestyle as part of their home decor rather than something hidden away. # Product The ad features RYZE Mushroom Coffee, a coffee alternative infused with mushrooms that promises smooth, creamy flavor and clean energy without the jitters or crash. It supports gut health and helps clear up brain fog. The coffee is offered with a package deal that includes a free, high-quality frother designed with a premium feel and aesthetic appeal, as well as seven servings of superfood creamer and a dark roast sachet. The bundle is positioned as a higher-value option compared to standard, cheaper frothers, suggesting that RYZE provides a superior experience and additional health benefits at a discounted price. # Visual style The ad has a UGC feel with natural lighting and a conversational tone. Editing is done with quick cuts and static shots. The ad mixes in product demonstrations, close ups, and a conversational, direct-to-camera delivery that is typical of the platform. # Hooks Spoken: Male 1: This is a $10 frother from Amazon, and this is the frother that Ryze is giving away for free. Text overlay: RYZE Visual: 00:00–00:06 The camera is chest level, stationary, and focused on a black man in his mid-30's with salt and pepper hair. He is sitting at a marbled table, wearing a black t-shirt, with a white staircase behind him. He is holding and displaying a blue and silver electric frother with a metal whisk end in his right hand, and a tan wooden frother in his left hand. # Funnel stage Bottom of funnel (Conversion): Strong offer, CTA, urgency, or direct product push designed to drive purchase now # Pain points Standard frothers can be low quality, break down, and do not keep drinks frothy. # Value propositions - Free frother with mushroom coffee purchase - A frother with a premium feel and quality is free with purchase - Frother looks like decor on your counter - Mushroom coffee with a smooth and creamy taste - Mushroom coffee will provide clean energy without the crash # Benefits - Premium feel and quality - Looks like decor on your counter - Free frother - 40% off - Smooth and creamy taste - Clean energy - Supports gut health - Clear up brain fog # Features - Free frother with purchase - Seven servings of superfood creamer - Dark roast sachet - 40% off two bags of mushroom coffee - Tastes smooth and creamy - Clean energy without the crash - Supports your gut health - Helps clear up brain fog # Call to action I left the link down below, so go before they sell out. # Social proof - “This is a $10 frother from Amazon, and this is the frother that Ryze is giving away for free” – Male 1 (Creator) - "This one just isn't powerful enough and the froth deflates in a few seconds” – Male 1 (Creator) - "This one feels flimsy and cheap because it is” – Male 1 (Creator) - "This one has a premium feel and quality you can actually notice” – Male 1 (Creator) # Point of view - Customer 100% – The ad is delivered by a creator reviewing the product. # Storyline - 00:00–00:04 A man is directly addressing the camera. - 00:00–00:04 He is comparing a $10 frother from Amazon to a free frother you get with Ryze Mushroom Coffee. - 00:04–00:08 He states the $10 frother is not powerful enough and the froth deflates in a few seconds, implying it's ineffective. This highlights the inadequacy of cheaper alternatives and positions RYZE as a superior choice. It is from his perspective and is shared in a conversational tone. - 00:08–00:11 He is sharing that the free frother keeps your drink frothy, implying it's more effective. This shows that the Ryze frother is a better and more effective choice. It is from his perspective and is shared in a conversational tone. - 00:11–00:19 He states the $10 frother feels flimsy and cheap. This shows the low-quality product is something you want to hide in the cabinet. It is from his perspective and is shared in a conversational tone. - 00:19–00:21 He states the free frother looks like decor on your counter. This reinforces the aesthetic and functional value of the RYZE product, suggesting it is both useful and visually appealing. It is from his perspective and is shared in a conversational tone. - 00:21–00:24 He states the $10 frother is something you paid for, and the free frother is free when you try Ryze mushroom coffee. This explicitly states the offer, highlighting the cost savings and incentive to try RYZE. It is from his perspective and is shared in a conversational tone. - 00:24–00:34 He is displaying the contents of the box including the frother, seven servings of superfood creamer, and a dark roast sachet. This communicates the value of the RYZE bundle and incentivizes the customer to purchase. It is from his perspective and is shared in an enthusiastic tone. - 00:34–00:35 He displays two bags of mushroom coffee that are 40% off. - 00:35–00:42 He is preparing the mushroom coffee. This visually demonstrates the ease of preparation and the product in use, reinforcing its practical benefits. It is from his perspective and is shared in a casual tone. - 00:36–00:42 He shares that Ryze mushroom coffee tastes smooth and creamy, gives you clean energy without the crash, supports your gut health, and helps clear up brain fog. This communicates the product's taste and health benefits, creating desire and addressing potential health concerns. It is from his perspective and is shared in a convincing tone. - 00:43–00:52 He shares that you can pay $10 for a frother that will die on you every month or you can get the Ryze frother for free plus everything else he mentioned. This prompts immediate action by highlighting a limited-time offer, creating urgency and encouraging immediate purchase. It is from his perspective and is shared in a direct tone. - 00:52–00:54 He ends the ad by sharing the offer is only for the spring sale, and he left a link down below, so go before they sell out. This provides a direct call to action, guiding the viewer on how to take advantage of the offer. It is from his perspective and is shared in an urgent tone.

# Ad summary This ad shows how to use art prints and throw pillows from Society6 to easily transform your living space. A woman hangs art prints and places throw pillows on a sofa to create a coastal cowboy aesthetic. She highlights the solid frames, crisp prints, and soft, durable pillow material. # Brand positioning Society6 is presented as a company that allows customers to easily upgrade the look of their living space without a full makeover. The brand offers a variety of art prints and throw pillows to match different aesthetics, such as the coastal cowboy style shown in the ad. Society6 prioritizes quality in its products, highlighting the solid frames, crisp prints, and soft yet durable pillows. The brand positions itself as an easy way to give spaces personality. # Product The ad features art prints and throw pillows from Society6. The art prints come in solid frames and feature crisp designs, including images of cowboy hats, abstract art, and landscapes. The throw pillows are soft yet durable, adding texture and warmth to the space. All products match a specific aesthetic, which in this ad is "coastal cowboy". The ad highlights the ease of hanging the artwork and how the colors tie together. These products are for anyone who wants to give their space personality, and Society6 allows them to do so without a full makeover. # Visual style The ad has a polished commercial aesthetic with a natural light feel. The shots are stable, with occasional smooth transitions between scenes. The production quality is high, supporting the intended tone and audience. The pacing is consistent at around 22 cuts per minute. Cuts, text, and product actions are timed to the music and voiceover. # Hooks Spoken: 00:00–00:07 What I like the most is that I don't need to do a full makeover. Text overlay: 00:00–00:07 Just swapped some wall art & now my serotonin is through the roof. 🤩🦋✨ / 00:01–00:07 IS THAT I DON'T NEED / 00:02–00:07 TO DO A FULL MAKEOVER / 00:02–00:07 JUST A FEW EASY SWAPS / 00:03–00:07 AND NOW THE ROOM FEELS / 00:04–00:07 COASTAL / 00:05–00:07 COASTAL COWBOY COZY / 00:06–00:07 AND COMPLETELY ME Visual: 00:00–00:01 The camera faces a room with neutral wall paint, a taupe-colored love seat with 3 striped blue and white pillows, and a textured beige ottoman. On the wall behind the sofa are two pieces of art in white frames. A woman with wavy brown hair, a white tank top, and light wash jeans twirls in front of the sofa. / 00:01–00:03 The camera is tight on the wall art and the woman in the previous shot as she hangs the artwork on the wall behind the couch. / 00:03–00:07 The camera pulls back to show the full room with the new wall art prints on the wall and the couch with pillows on it. The woman is standing in front of the couch with her hands clasped. # Funnel stage Consideration # Pain points The central frustration addressed is the desire to upgrade a living space without undertaking a complete and overwhelming makeover. This is signaled when the creator says, "What I like the most is that I don't need to do a full makeover." # Value propositions - Quality: solid frames, crisp prints, soft yet durable pillows - Aesthetic: coastal cowboy vibe - Easy upgrade: no full makeover needed - Customization: allows customers to express personal style # Benefits - Easy to upgrade living space - No need for a full makeover - Gives space personality - Colors tie together - Pillows add texture and warmth # Features - Art prints - Throw pillows - Solid frames - Crisp prints - Soft yet durable pillows # Call to action None used. # Point of view - Customer 100% – All content is delivered by a creator describing her own experience upgrading her living space. # Storyline - 00:00–00:07 00:00–00:07 The creator presents a newly decorated living room with wall art and throw pillows. - 00:07–00:11 00:07–00:11 The creator steps away from the sofa and says that she's been wanting to upgrade the space, and Society6 made it easy, conveying the intention to explain the product. - 00:11–00:13 00:11–00:13 The ad switches to a screen recording to show the Society6 website and the products the creator purchased, showing a selection of art prints and throw pillows. - 00:13–00:17 00:13–00:17 The creator hangs wall art prints, reinforcing the brand's ease and that the aesthetic is relaxed beach tones with a touch of western charm. - 00:17–00:24 00:17–00:24 The creator opens a box, holds up framed prints and throw pillows, and talks about the quality. - 00:24–00:32 00:24–00:32 The creator hangs the artwork, and places the pillows on the couch, saying she loves how the colors tie together and the artwork gives the space personality.