How Spot and Tango Advertises on Meta

# Ad summary A creator sits next to her dog in front of a Spot & Tango box and bag of dog food. She discusses the perks of the food and feeds some to her dog. # Brand positioning Spot & Tango aims to occupy the space of human-grade, high-quality pet food. Spot & Tango uses 100% whole and fresh ingredients to make a personalized plan for your pup, ensuring they get the right food portions. # Product Spot & Tango Unkibble is a dog food cooked at low temperatures, which preserves 99% of taste, aroma, and nutrients. Spot & Tango creates a personalized plan just for your pup, including a custom scoop so you always get the right portion. Spot & Tango dog food comes in resealable bags so you don't have to worry about it ever going bad. # Visual style The ad has a UGC feel with natural lighting. There are static shots and smooth transitions. The pacing is consistent. # Hooks Spoken: 00:00–00:06 Koa and I wanna talk today about Spot and Tango Unkibble, otherwise known as her favourite dog food. Text overlay: Koa and I wanna talk today about Spot and Tango (Captions) / Unkibble (Captions) / otherwise known as her favourite dog food. (Captions) Visual: 00:00–00:06 The shot is a medium shot of a creator sitting next to her dog in front of a cream wall. They are sitting on a green and red patterned rug. The creator is a young adult woman with bright pink hair wearing a red shirt and jeans. Her dog is a medium-sized dog with black and grey fur wearing a light blue bandana with the text "GOOD GIRL" printed on it. She has her arms on a Spot & Tango box that is light blue and white. The camera is stationary. # Funnel stage Consideration # Pain points Dog owners want to provide their pet with the best quality food while still maintaining convenience and affordability. # Value propositions - Food that ensures 99% of taste, aroma, and nutrients are preserved - Personalized plan and custom scoop ensures you always get the right portions # Benefits - Always get the right portions - Don't have to worry about it ever going bad # Features - Cooked at low temperatures - 99% of taste, aroma, and nutrients preserved - Custom scoop - Resealable bags - Personalized plan # Call to action Go to Spot and Tango and use code “KOA50” # Point of view - Customer 100% – The entire ad is told from the perspective of a pet owner who is a customer of the Spot & Tango brand. # Storyline - 00:00–00:06 The creator, alongside her dog, Koa, introduces Spot and Tango Unkibble. - 00:06–00:13 She highlights how the product is cooked at low temperatures to preserve taste, aroma, and nutrients. - 00:15–00:28 She shows the bag of food and feeds some to Koa for a taste test. - 00:25–00:28 She describes the food as puffy, and says that Koa goes feral for this food, implying that it is irresistible to dogs. - 00:29–00:33 She highlights that all Spot and Tango's products are made with 100% whole fresh ingredients. - 00:33–00:45 She states that Spot and Tango creates a personalized plan just for your pup, and that there is a custom scoop that comes along with your order so that you always get the right portions. - 00:45–00:49 She mentions that Spot and Tango comes in resealable bags. - 00:50–00:58 The creator states that there is a discount code.

# Ad summary This ad promotes Spot & Tango dog food. It shows the product in a home setting being fed to two dogs. # Brand positioning Spot & Tango is presented as a convenient and health-conscious option for dog owners who want to provide their pets with high-quality food. The brand aims to occupy a space in the consumer's mind as "Human Food for Dogs", emphasizing real ingredients and health benefits. This positioning appeals to pet owners who want the best for their dogs. The brand pushes against the norms of traditional dog food by offering more digestible food than kibble. # Product Spot & Tango "Unkibble" dog food is presented as a human-grade, more digestible alternative to traditional kibble. The ad highlights that 87% of customers report healthier dogs and that the food is 1.5x more digestible than kibble. The product is delivered in boxes labeled "Human Food for Dogs" and comes with a guide to what's in your box, including Winston's Unkibble plan and information on ingredients like beef, barley, bison bites, and sweet potato bites. The ad showcases the food being served to dogs in personalized bowls, implying a premium, tailored experience. The food is intended for dog owners who want human food for their dogs. # Visual style The visual style of the ad is clean and bright, with a focus on showcasing the product and its benefits in a straightforward manner. The editing style involves quick cuts and static shots, with smooth transitions between scenes. The production quality appears to be polished, with a UGC feel. The pacing is relatively consistent, with a cut every 1-2 seconds. The visual motifs include the use of a light blue background and text overlays to highlight key product information. # Hooks Text overlay: 00:00–00:03 87% / 00:00–00:03 report healthier dog / 00:00–00:03 1.5x / 00:00–00:03 more digestible than kibble / 00:00–00:03 Human Food for Dogs / 00:00–00:03 2,000+ / 00:00–00:03 5-star reviews ⭐ / 00:00–00:03 50% OFF / 00:00–00:03 your first box! / 00:00–00:03 CODE: SPOT50 Visual: 00:00–00:01 The shot shows a light blue background and four boxes in the foreground. In the top left-hand corner, it states "87% report healthier dog", in the top right-hand corner, it states "1.5x more digestible than kibble", in the bottom left-hand corner, it states "2,000+ 5-star reviews", and in the bottom right-hand corner, it states "50% OFF your first box! CODE: SPOT50". There are two boxes of Spot & Tango and a tan dog is jumping up to them. / 00:01–00:03 The shot shows a light blue background and four boxes in the foreground. In the top left-hand corner, it states "87% report healthier dog", in the top right-hand corner, it states "1.5x more digestible than kibble", in the bottom left-hand corner, it states "2,000+ 5-star reviews", and in the bottom right-hand corner, it states "50% OFF your first box! CODE: SPOT50". There are four bags of Spot & Tango Unkibble and an individual is placing them down. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the owner wants to feed their dogs high-quality food that makes them healthier. # Value propositions - Human food for dogs that has more digestible ingredients than kibble and makes your dog healthier. # Benefits - 87% report healthier dog # Features - Human Food for Dogs - More digestible than kibble - Beef + Barley - Ingredients: Beef, Barley, Flax, Green Beans, Beets, Carrots, Cranberries, Rosemary, Kelp, & Nothing Artificial # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – This ad is filmed as if a customer is showing the product. # Storyline - 00:00–00:01 The ad opens with text about the quality and benefits of the food as a dog runs to a box of Spot & Tango. - 00:01–00:03 00:01–00:03 The next scene shows someone presenting bags of Spot & Tango Unkibble food. - 00:03–00:05 00:03–00:05 The ad shows an individual holding the Spot & Tango Unkibble food and pouring it into a measuring cup. This is to show how the food looks. - 00:05–00:07 00:05–00:07 The ad shows someone holding the product guide that is included in the first box. - 00:07–00:11 00:07–00:11 The ad shows an individual feeding their two dogs Spot & Tango. This is to show the use case.

# Ad summary The ad promotes UnKibble dog food, a product by Spot & Tango, through a testimonial format featuring a dog owner who uses the food for her paralyzed dog. She highlights the food's benefits, including its 100% whole, fresh, human-grade ingredients, its digestive benefits, and the dog's enjoyment of the food. # Brand positioning Spot & Tango, positions itself as a provider of high-quality dog food with a focus on fresh, human-grade ingredients. The brand prioritizes the health and well-being of dogs, particularly those with specific health needs, such as digestive issues or paralysis. The brand aligns with a lifestyle that values premium pet care, natural ingredients, and unique dietary requirements, differentiating itself from traditional kibble brands by emphasizing the quality and benefits of whole food nutrition. # Product UnKibble by Spot & Tango is a dog food made with 100% whole, fresh, human-grade ingredients. The food is fresh-dried at a low temperature to preserve flavors and nutrients. The ad suggests UnKibble is suitable for dogs with digestive sensitivities, with the creator noting that it has "worked wonders" on her paralyzed dog's digestive system, as well as those with other health issues. The dog owner claims to have not seen anything else like it on the market. The advertised benefits include a shinier coat, more energy, and a digestive boost. # Visual style The ad has a UGC feel with a casual, home-based setting. The editing is simple with mostly static shots and some close-ups to highlight the product. The lighting is natural. The pacing is moderate with cuts timed to voiceover lines. # Hooks Spoken: Female 1: I regret not feeding henry UnKibble sooner in life and let me tell you why. Text overlay: i regret not feeding henry UnKibble sooner in life / UnKibble = Ultimate / Life Hack 🚨 🧰 🪤 Visual: 00:00–00:03: The camera faces a young, light-skinned woman with blonde hair in a ponytail and wearing a black t-shirt who is kneeling on a colorful striped mat in her living room. Behind her is a bookcase, a framed photo, and a ceiling fan. She is holding a bag of UnKibble dog food with a black and brown dachshund jumping in front of her. # Funnel stage Consideration # Pain points The central pain point is the struggle to maintain a healthy digestive system for a paralyzed dog who cannot relieve himself, as reflected in the quote: "So since henry's paralyzed he can't pee or poop on his own, which means his digestive system being healthy is very important." # Value propositions - 100% whole fresh human grade ingredients that are fresh dried at a low temperature to preserve all the flavors and nutrients - Coat is a lot shinier, more energy, and a digestive system is on point # Benefits - Preserve all the flavors and nutrients - Coat is a lot shinier - So much more energy - Digestive system is on point # Features - Made with 100% whole fresh human grade ingredients - Fresh dried at a low temperature # Call to action Use code Henry 50 for 50% off your first order or your money back # Social proof - I regret not feeding henry UnKibble sooner in life – Female 1 (Customer) - The on kibble has worked wonders on his digestive system – Female 1 (Customer) - I honestly haven't seen anything else like this on the market – Female 1 (Customer) - I've noticed henry's coat is a lot shinier, he has so much more energy, his digestive system is on point – Female 1 (Customer) - I'm happy to know that I'm giving him food that he enjoys and that's also great for his health – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a dog owner sharing their positive experience with the product. # Storyline - 00:00–00:03 The dog owner expresses regret for not switching to UnKibble sooner, framing it as an 'ultimate life hack'. This immediately positions UnKibble as a superior choice. The narrative unfolds from the perspective of a dog owner speaking directly to the audience, creating a sense of shared experience and trust. - 00:04–00:09 She explains that her dog, Henry, is paralyzed, which makes a healthy digestive system very important. This provides context for why she values UnKibble, establishing a relatable problem. - 00:12–00:22 The owner states that UnKibble has worked wonders on the dog's digestive system. She then details the food's ingredients, emphasizing its '100% whole fresh human grade ingredients' and how it is 'fresh dried at a low temperature to preserve all the flavors and nutrients'. This section reinforces the food’s health benefits, implying it's different from other brands. - 00:22–00:26 The owner states she hasn't seen anything else like this on the market. This is building the narrative that it's a superior product. The perspective is that of a product user. - 00:26–00:32 She states that she's noticed Henry’s coat is shinier, he has more energy, and his digestive system is on point since starting UnKibble. This reinforces the value of the food. The visuals confirm the narrative that Henry is benefiting from this food. - 00:35–00:41 She states that he's obsessed with the food, reinforcing that the food is also enjoyable for the dog to eat. - 00:41–00:46 The ad concludes with a call to action and discount code.

# Ad summary This ad promotes Spot & Tango Unkibble dog food. It addresses the concern that the bags are smaller than traditional kibble bags by explaining that the smaller bags ensure the food stays fresh and nutritious. The ad highlights that Unkibble is made with 100% human-grade ingredients and comes with a custom food plan to provide the perfect portions for each dog. It also offers a discount code for the first order. # Brand positioning Spot & Tango is presented as a premium dog food brand that prioritizes the health and well-being of dogs. The brand emphasizes the use of high-quality, human-grade ingredients to ensure optimal nutrition and freshness. Spot & Tango differentiates itself from traditional kibble brands by offering smaller bag sizes, which are designed to prevent oxidation and maintain the food's flavor and nutritional value. The brand also provides custom food plans tailored to each dog's specific needs, reinforcing its commitment to personalized and healthy feeding solutions. This positions Spot & Tango as a brand that values quality, freshness, and individualized care for dogs, appealing to pet owners who prioritize their pets' health and are willing to invest in premium products. # Product Spot & Tango Unkibble is a dry dog food made with 100% human-grade ingredients. It is designed to provide fresh and tasty food for dogs. The product comes in smaller bags to ensure that the food is consumed before it oxidizes, preserving its nutrition and flavor. Each Unkibble subscription includes a custom food plan tailored to the dog's specific needs, ensuring they receive the perfect amount of food. The product is delivered in a box with a feeding guide and a custom scoop for portioning. The ad addresses the concern that the smaller bags may not be enough food for large breed dogs by highlighting the custom food plan and scoop, which ensure adequate nutrition. # Visual style The ad has a bright and clean aesthetic, with natural lighting and a focus on the product and the dog. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is high, with clear visuals and professional-looking text overlays. The visual motifs include close-ups of the Unkibble, the dog, and the packaging. The pacing is consistent throughout the ad, with cuts timed to the voiceover. # Hooks Spoken: 00:00–00:05 Most people are used to seeing giant bags of kibble that look like this. So when they see how small the Unkibble bags are, it can be shocking. Text overlay: 00:00–00:02 SIZE MATTERS / 00:00–00:02 let's talk dog food Visual: 00:00–00:02 A woman with long brown hair in a ponytail, wearing a light pink tank top, maroon leggings, white sneakers, and a black fanny pack, stands in the dog food aisle of a pet store. She is looking at the shelves stocked with various brands of dog food in large bags. The camera is positioned behind her, showing the wide selection of products. Text overlay: "SIZE MATTERS let's talk dog food" / 00:02–00:05 The woman places two bags of Spot & Tango Unkibble on a white kitchen counter. The bags are light blue with a cartoon dog illustration and the words "SPOT & TANGO UNKIBBLE BEEF + BARLEY." In the background, there is a knife block, olive oil, and other kitchen items. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the concern that the smaller bags of Unkibble may not be enough food for large breed dogs. This is signaled by the line: "So when they see how small the Unkibble bags are, it can be shocking." # Value propositions - Smaller bags ensure that you are going to go through all of that food before it begins to go bad - 100% human grade ingredients - Custom food plan so that your dog is getting the perfect amount of food to get them through an entire month - Custom scooper to ensure that he is getting the perfect portions for every single meal # Benefits - Ensures food stays fresh - Preserves nutrition and flavor - Perfect amount of food for each dog - Convenient portioning # Features - Smaller bags - 100% human grade ingredients - Custom food plan - Custom scooper # Call to action Use the code Winston 50 to get 50% off on your very first order. # Social proof - The ad features a customer (Female 1) who is enthusiastic about the product and shares her positive experience. She uses "I" statements and implies firsthand use throughout the video. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer who is enthusiastic about the product and sharing her experience. # Storyline - 00:00–00:05 00:00–00:05 The video opens with a woman in a pet store, picking up a large bag of traditional kibble. She then transitions to her kitchen, placing several smaller bags of Spot & Tango Unkibble on the counter. This contrast highlights the size difference between traditional kibble and Unkibble, setting up the central question of the ad: why are the bags so small? - 00:05–00:10 00:05–00:10 A golden retriever looks up at the camera as a hand scoops Unkibble from the bag. The dog eats the kibble and then stands on its hind legs, resting its paws on the kitchen counter, looking expectantly at the bags of Unkibble. This shows the dog's enjoyment of the food and creates a positive association with the product. - 00:10–00:23 00:10–00:23 The woman opens a Spot & Tango box and pulls out a bag of Unkibble. She explains that dry pet food begins to oxidize as soon as the bag is opened. Using a smaller bag ensures that the food is consumed before it goes bad, preserving nutrition and flavor. This addresses the concern about the small bag size by explaining the benefits of freshness. - 00:23–00:31 00:23–00:31 The woman holds a handful of Unkibble and states that it is made with 100% human-grade ingredients. She emphasizes the importance of reducing the food's exposure to air to maintain its quality. The dog looks up at the camera, and the text overlay says, "fresh & tasty food." This reinforces the idea that Unkibble is a healthy and delicious option for dogs. - 00:31–00:41 00:31–00:41 The woman pours Unkibble into a bowl and explains that each subscription comes with a custom food plan. She holds up a paper that says, "Spot & Tango Feeding Guide" and "Custom food plan!" This addresses the concern that the small bags may not provide enough food for larger dogs by highlighting the personalized portioning. - 00:41–00:47 00:41–00:47 The dog looks at the camera as the woman holds a scoop of Unkibble. The text overlay says, "custom scoop for perfect portions." This reinforces the message that the food is tailored to the dog's specific needs. - 00:47–00:51 00:47–00:51 The dog stands in front of a box of Spot & Tango Unkibble. The woman states that the small bags are a perk and only part of the reason they love Unkibble. This summarizes the benefits of the product and reinforces the positive message. - 00:51–00:56 00:51–00:56 The dog lies on the floor in front of the box of Unkibble. The woman encourages viewers to try Unkibble and use the code WINSTON50 for 50% off their first order. This provides a clear call to action and an incentive to purchase the product.

# Ad summary Spot and Tango Unkibble is marketed as a premium dog food brand that is made with 100% human-grade ingredients sourced from U.S. farms, and crafted using vet-developed recipes. # Brand positioning Spot & Tango positions itself as a premium dog food brand. The brand aligns with values of quality, health, and transparency. It emphasizes human-grade ingredients and vet-developed recipes, pushing against the norms of conventional pet food, which often contains by-products and fillers. The brand's positioning is both functional, in terms of nutritional optimization, and emotional, appealing to pet owners' desire to provide the best for their dogs. The Unkibble line differentiates from other dog food types by using fresh, human-grade ingredients and a gentle cooking and freeze-drying process to preserve nutrients without the need for freezing. # Product Unkibble by Spot & Tango is a dog food made with 100% human-grade ingredients sourced from U.S. farms and prepared using vet-developed recipes. It contains no by-products or fillers. It is gently cooked and freeze-dried through an 18-hour Fresh-Dry process. This process removes moisture while preserving nutrients, delivering the benefits of fresh food without the need for freezing. Each batch undergoes multiple rounds of safety and quality testing. The product is designed for dog owners who prioritize high-quality, nutritious food for their pets, addressing concerns about the ingredients and processing methods used in conventional kibble. This provides more energy, shinier coats, and better digestion. It is marketed as a convenient and healthy alternative to traditional dog food. # Visual style The ad has a polished, commercial feel. The editing style includes quick cuts between Dylan and shots of ingredients and processing equipment. The color palette is bright and clean, with a focus on blues and whites that match the Spot & Tango branding. The pacing is moderate, with cuts timed to key voiceover lines. The visual motifs include recurring shots of Dylan in front of the Spot & Tango product display, reinforcing brand recognition and credibility. # Hooks Spoken: Hi I'm Dylan, co-founder of Spot & Tango, and I see your questions every day: Text overlay: UNKIBBLE / BEHIND THE SCENES / with Co-Founder Dylan 🧐 / Hi I'm Dylan, co-founder of Spot & Tango, Visual: 00:00–00:03: Dylan, a light-skinned man in his 30s with short brown hair and a trimmed beard, stands centered in the frame, wearing a black crew neck sweatshirt with the Spot & Tango logo. The background is a light-colored wall with a shelf displaying Spot & Tango products. There are bags of Unkibble, supplements, and smaller containers of various products. To the right, a large bag of Unkibble leans against the wall, and there are scattered pieces of the food. The camera is static and eye-level, creating a direct and personal feel. # Funnel stage Middle of funnel (Consideration) # Pain points The most central frustration addressed is the concern over the quality and ingredients in conventional dog food. "Is this really better? Is this really any better than just kibble? What makes this worth all the extra costs?" # Value propositions - Human-grade quality: High standards and quality ingredients - Vet-developed recipes: Expert formulation for optimal nutrition - Fresh-Dry™ process: Preserves nutrients while removing moisture - Convenient: Fresh food benefits without the need for freezing # Benefits - Nutritionally optimized for dogs - Delivers the same benefits as fresh food, without the freezer - More energy - Shinier coats - Better digestion # Features - 100% human-grade ingredients - Sourced from U.S. farms - Vet-developed recipes - Gently cooked and freeze-dried through our 18-hour Fresh-Dry™ process - No by-products or fillers - Multiple rounds of safety and quality testing # Call to action Try UnKibble today and take 50% off your first order with code SPOT50. # Social proof - "My dog is picky but from the first bowl she's hooked." – Connie - "My dog's a picky eater. I tried Farmer's and Pet Table and she didn't care for them. I then tried Spot & Tango and she loved it!" – Colleen - "My dog loves UnKibble - and she's very picky! Excellent experience." – Stephanie - "The smell, taste, texture... my picky dog fell in love with Spot & Tango instantly!" – Tatum - "My picky eater loves UnKibble, I've been trying to find something that he wants to eat and we finally found it!" – James - "UnKibble has earned thousands of five-star reviews from pet parents who report more energy, shinier coats, and better digestion." # Point of view - Brand 100% – The entire ad is delivered from the brand’s perspective via the co-founder, who highlights product features, benefits, and customer testimonials. # Storyline - 00:00–00:08 The co-founder of Spot & Tango, Dylan, introduces himself and acknowledges common questions about Unkibble, such as its worth, difference from kibble, and higher cost. - 00:08–00:14 Dylan explains that Unkibble is built to a standard high enough for humans but nutritionally optimized for dogs, emphasizing quality and health. This directly responds to the questions posed in the previous moment, positioning Unkibble as superior. - 00:14–00:19 The ad highlights that Unkibble starts with 100% human-grade meats, fruits, and vegetables from U.S. farms, and some of the same suppliers trusted by Whole Foods. The purpose is to showcase the quality of the ingredients. The visual style shifts to close ups of meat, blueberries, and carrots. - 00:20–00:25 Dylan then states that Unkibble has no by-products or fillers, reinforcing its commitment to quality, and that if you wouldn't eat it, they don't use it. - 00:25–00:28 The ad explains that everything is prepared using vet-developed recipes, reinforcing expertise and care in the product's formulation. - 00:28–00:33 A visual of the product being cooked and processed on a conveyor belt is shown. - 00:33–00:39 The ad shows that the product is gently cooked and freeze-dried through an 18-hour Fresh-Dry process, preserving nutrients and removing moisture. - 00:39–00:43 Each batch goes through multiple rounds of safety and quality testing, guaranteeing that the product is safe. - 00:43–00:45 The ad highlights that the results speak for themselves, which is followed by visual examples of customer reviews. - 00:45–00:51 Unkibble has earned thousands of five-star reviews from pet parents who report more energy, shinier coats, and better digestion. The ad showcases the positive results, providing social proof of the product's effectiveness. - 00:51–00:54 The ad shares that if your dog doesn't love it, they'll literally refund you, which reduces purchase risk and encourages trials. - 00:54–00:58 Dylan shares a CTA to try Unkibble today and take 50% off your first order with code SPOT50. This encourages viewers to purchase now, leveraging a time-sensitive offer.

# Ad summary This ad uses a meme format featuring a blonde woman holding an Oscar statue to humorously suggest that if there were an award category for having the cutest dog, she would win. # Brand positioning There is no brand explicitly featured or described in the ad. The ad focuses on a humorous concept related to pet ownership rather than promoting a specific product or service. The visual style and references suggest a tone that is lighthearted and relatable. # Product No product is explicitly featured or described in the ad. The focus is purely on the humorous scenario of winning an Oscar for having the cutest dog in the world. # Visual style The ad has a meme-like aesthetic, using a combination of a celebrity image and relatable text to create a humorous effect. The overall quality of the image is clear, with soft lighting and a warm color palette. # Hooks Headline: Me if having the cutest dog in the world was an Oscar category # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Customer: The text overlay expresses a personal sentiment, as if the person in the image is imagining a scenario where they would win an Oscar for having the cutest dog. # Storyline - The ad presents a scenario from the perspective of someone who believes their dog is exceptionally cute. The message conveys a lighthearted sentiment about how they feel they deserve an award if there was an Oscar category for 'cutest dog.' The audience is meant to find the humor relatable.

# Ad summary The ad targets dog owners and suggests that Spot & Tango is on "The Goodest List" due to their understanding of things that only dog owners notice. # Brand positioning Spot & Tango positions itself as a brand deeply attuned to the unique experiences and concerns of dog owners. The brand wants to occupy a space in the consumer's mind as an understanding and caring brand that caters to dog's needs. The values align with the emotional connection people have with their dogs. This brand seems to push against generic pet food brands by focusing on specific needs that only dog owners would understand, suggesting a level of care and attention to detail that sets them apart. # Product The ad is for Spot & Tango, which seems to be dog food or a dog product recommendation service. The ad highlights the company's attentiveness to the details that only dog owners would notice. The inclusion of “The Goodest List” implies that Spot & Tango is recognized for its quality and understanding of dogs' needs. This builds trust and suggests that the brand is a reliable choice for dog owners who want the best for their pets. # Visual style The ad employs a clean and minimalist visual style. It features a simple illustration of a person interacting with a dog, set against a light blue background. The limited color palette and absence of complex details create a friendly, approachable, and trustworthy image. The overall aesthetic is modern and aligns with brands targeting a younger, digitally savvy audience. # Hooks Headline: THINGS ONLY DOG PARENTS NOTICE # Funnel stage Top of funnel (Awareness) # Pain points The ad taps into the feeling that only dog owners truly understand the unique quirks and needs of their pets, suggesting a shared experience that can be isolating. # Value propositions - The value proposition focuses on an understanding of the customer. The brand understands "THINGS ONLY DOG PARENTS NOTICE". # Call to action None used. # Social proof - The inclusion of 'THE GOODEST LIST' functions as a form of social proof, suggesting that Spot & Tango has been recognized or endorsed by a reputable source. # Point of view - Brand, expressed in the headline 'THINGS ONLY DOG PARENTS NOTICE', is telling the audience they understand the unique experience of dog ownership. - Customer, expressed in the visual of a person petting a dog, shows the emotional connection with their dog. - External source, expressed through 'THE GOODEST LIST' seal, builds trust and authority by implying recognition and endorsement. # Storyline - The ad opens with the headline, 'THINGS ONLY DOG PARENTS NOTICE', which sets the tone by highlighting a unique understanding of dog ownership. It serves to immediately engage dog owners by suggesting that the content is specifically tailored to their experiences and perspectives. This is conveyed from the brand's perspective, establishing a connection with potential customers. - The visual of a person petting a dog in a loving manner reinforces the theme of care and affection between dog and owner. This emotional cue strengthens the connection with the audience, showing empathy and aligning the brand with positive interactions. The perspective here is from the customer's experience of loving and caring for their dog. - The inclusion of 'THE GOODEST LIST' seal implies an endorsement or recognition, adding credibility to the brand. This signals that Spot & Tango is a trusted and respected brand in the dog care community. This is presented from an external source's point of view, building trust and authority.

# Ad summary The image is a lighthearted graphic that piques curiosity about the common behavior of dogs tilting their heads, likely leading to content that explains the reasons behind this action. # Brand positioning There is no brand shown in the image. # Product There is no product shown in the image. # Visual style The ad has a simplistic, cartoonish style. The background is a solid, flat color, and the dog is drawn with thick outlines and minimal detail. The overall design feels clean and straightforward, prioritizing readability and quick comprehension. # Hooks Headline: WHY DOGS TILT THEIR HEADS # Funnel stage Top of funnel (Awareness) # Pain points The ad touches on the common curiosity about a specific dog behavior: tilting their heads. This is visually represented by a question mark above the dog's head, indicating a question many dog owners may have. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used # Point of view - Brand: The brand is establishing a narrative around dogs tilting their heads and a question mark above the dog's head. # Storyline - The ad begins with a question posed to the audience, 'WHY DOGS TILT THEIR HEADS,' which immediately grabs attention and implies there's an interesting or perhaps unknown explanation to a common behavior. The brand is generating curiosity in the consumer by introducing a common question many dog owners may have. - Next, the storyline shifts to a simple, endearing illustration of a dog with a question mark floating above its head. The brand continues to build curiosity by presenting an image that visually reinforces the question, engaging the viewer and prompting them to seek an answer, driving traffic to the content.

# Ad summary This ad compares kibble to Spot & Tango fresh dog food. The ad highlights the ingredients and benefits of Spot & Tango. # Brand positioning Spot & Tango is a fresh dog food brand that focuses on providing human-grade ingredients for dogs. The brand positions itself as a healthy alternative to traditional kibble, which it portrays as cheap, ultra-processed, and full of fillers. Spot & Tango emphasizes the use of real meats, veggies, and fruits, vet-developed recipes, low-temperature cooking to retain nutrients, and being made in the USA. The brand aligns with a lifestyle of pet owners who prioritize their dog's health and well-being, pushing against the norm of convenient but unhealthy processed dog food. # Product Spot & Tango offers fresh dog food made with human-grade ingredients, including meats, veggies, and fruits. The food is vet-developed and cooked at low temperatures to lock in nutrients. It is AAFCO-approved and made in the USA. The product is positioned as a healthier alternative to kibble, which is described as cheap, ultra-processed, and full of by-products and fillers. Spot & Tango contains no artificial flavoring or fillers. The ad highlights that dogs on fresh food diets can live up to three years longer than dogs on kibble, and that Spot & Tango helps dogs thrive rather than just survive. # Visual style The ad has a UGC feel, with a casual and authentic tone. The editing style includes quick cuts and static shots. The production quality is polished but not overly produced, which supports the intended tone of a relatable customer sharing her experience. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:02: Kibble versus fresh food. What's the difference? Text overlay: 00:00–00:02: 🍟 Kibble vs. Fresh Food 🥗 / 00:00–00:02: the difference will surprise you Visual: 00:00–00:02: A woman with long blonde hair, wearing a dark gray sweatshirt and sweatpants, kneels in a kitchen. She holds a bag of brown kibble in her left hand and a small blue package in her right. Two large, fluffy dogs sit on either side of her. The kitchen has gray cabinets and stainless steel appliances. # Funnel stage Consideration # Pain points The ad addresses the concern that kibble is not designed for health, highlighting that it is cheap, ultra-processed, and full of by-products and fillers. The ad states, "Kibble was never designed for health." # Value propositions - Human-grade ingredients for a healthier diet - Vet-developed recipes ensure balanced nutrition - Low-temp cooking locks in nutrients - Made in the USA for quality assurance - No artificial ingredients or fillers for a natural diet # Benefits - Shinier coats - More energy - Better digestion - Overall health - Dogs can live up to three years longer # Features - Human-grade ingredients - Meats, veggies, and fruits - Vet-developed recipes - Low-temp cooked - AAFCO-approved - Made in the USA - Nothing artificial - No fillers # Call to action Use the code ANN50 for 50% off your first order at spotandtango.com. # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is sharing her experience and opinions on the product. # Storyline - 00:00–00:02 The ad begins with the creator holding bags of kibble and Spot & Tango fresh food, asking what the difference is. - 00:02–00:07 The creator explains that kibble was never designed for health, highlighting that it is cheap, ultra-processed, and can sit on shelves for years. - 00:07–00:12 The ad shows a close-up of kibble and fresh food, emphasizing that kibble is made with by-products and fillers like corn and soy, and blasted at high temperatures, removing nutrients. - 00:12–00:21 The creator adds that kibble is sprayed with artificial flavor dust, making it basically dog fast food, and that while it's convenient, it's not good long-term. - 00:21–00:23 The ad transitions to Spot & Tango fresh food, stating that it's a whole different story. - 00:23–00:28 The creator explains that Spot & Tango's fresh food is made with human-grade meats, veggies, and fruits that you can actually recognize. - 00:28–00:30 The ad emphasizes that Spot & Tango contains nothing artificial and no fillers. - 00:30–00:37 The ad shows Spot & Tango recipes, highlighting that they are vet-developed, low-temp cooked to lock in nutrients, AAFCO-approved, and made in the USA. - 00:37–00:43 The creator asks about results, showcasing that Spot & Tango leads to shinier coats, more energy, better digestion, and overall health. - 00:43–00:47 The ad states that studies show that dogs on fresh food diets can live up to three years longer than dogs stuck on kibble. - 00:47–00:56 The creator concludes by saying that kibble keeps dogs surviving, but Spot & Tango has them thriving, and encourages viewers to use the code ANN50 for 50% off their first order.

# Ad summary This ad for Spot & Tango features a simple illustration of a dog being presented with a lucky four-leaf clover. The ad is promoting good luck charms for dog parents. # Brand positioning Spot & Tango is presented as a brand catering to dog owners who want the best for their pets, especially regarding their health and well-being. The brand's association with "The Goodest List" implies that Spot & Tango is committed to providing high-quality products and services that meet the standards of discerning pet owners. The brand positions itself as a provider of items that bring good luck to dog parents, suggesting that they care about the happiness and fortune of both pets and owners. # Product The ad promotes the idea of "Good Luck Charms For Dog Parents." These are conceptual items or practices intended to bring good fortune and positive outcomes to dog owners and their pets. The ad focuses on the emotional connection between owners and their dogs, suggesting that by associating with Spot & Tango, owners can enhance their dogs' lives and their own luck. The idea is for products that will give the best quality of life for your pet. # Visual style The ad uses a minimalist, illustrative style with a limited color palette. The hand-drawn elements give it a personal, approachable feel. The overall design is clean and simple. # Hooks Headline: GOOD LUCK CHARMS FOR DOG PARENTS # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Good luck charms could increase the positivity of pet ownership # Benefits - Good luck - Charming # Call to action None used. # Social proof - THE GOODEST LIST # Point of view - Brand: The ad uses a brand POV to present the products, delivering its central message, and associating itself with positive ideas like luck and quality. # Storyline - The ad opens by presenting "Good Luck Charms For Dog Parents" in bold text, to immediately capture the attention of dog owners and introduce the theme of good fortune. The brand tells the audience about the theme of the ad, which is to bring luck to pet parents. - A simple, hand-drawn style illustration of a dog sniffing a four-leaf clover held by a human hand reinforces the idea of good luck and charm. This part of the story is presented from an objective perspective, illustrating the interaction between the dog and the symbol of luck. - The seal of "The Goodest List" at the bottom right signals that Spot & Tango is a brand that meets certain standards of quality and care. By associating itself with this list, the brand is trying to assure customers and build credibility.

# Ad summary This ad promotes Spot & Tango's UnKibble dog food through a customer testimonial. The customer shares her initial skepticism, then highlights the benefits of the product, including its human-grade ingredients, the extra energy it gives her dogs, its convenience, shelf stability, specific instructions, and twice-monthly deliveries. She also mentions that it is 40% less expensive than other fresh food brands and shows her dogs' excitement for the food. # Brand positioning Spot & Tango is presented as a premium dog food brand that prioritizes high-quality, human-grade ingredients for optimal canine health. The brand aims to occupy the space of gourmet dog food, offering a convenient and well-thought-out solution for pet owners who want the best for their dogs. Spot & Tango positions itself as a provider of fresh, shelf-stable food delivered regularly, eliminating the need for storing large bags of food. The brand pushes against the norm of traditional kibble by offering a healthier, more palatable alternative, and it differentiates itself from other fresh food brands by being more affordable. The brand positioning is both functional (convenience, shelf stability, specific instructions) and emotional (providing joy and extra pep for dogs, peace of mind for owners). # Product Spot & Tango's UnKibble is a shelf-stable dog food made with human-grade, fresh ingredients. It is designed for dog owners who want a convenient and healthy food option for their pets. The food comes with specific instructions and a scoop to match, ensuring proper portioning. The deliveries come twice a month, eliminating the need to store a massive bag of food. Each bag is small and zips up for easy storage. The ad highlights that UnKibble is 40% less expensive than other fresh food brands. The ad conveys that this product is worth trying because it is convenient, healthy, and affordable, and dogs love it. # Visual style The ad has a UGC feel, with natural lighting and handheld camera work, creating a sense of authenticity and relatability. The editing style is a mix of quick cuts and static shots, with smooth transitions. The production quality is polished but maintains a casual, homemade aesthetic, which supports the intended tone of a genuine customer testimonial. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:04 To be honest, I was a little skeptical about getting my dogs Spot&Tango's UnKibble Text overlay: 00:00–00:04 to be honest / 00:00–00:04 I was a little skeptical about getting my dogs Spot&Tango's UnKibble Visual: 00:00–00:04 A woman's hands hold a light blue bag of Spot & Tango UnKibble dog food in the foreground. Behind the bag, a German Shepherd and a Golden Retriever sit on a patterned rug in a living room setting. A white couch, a dark wood side table, and a small trampoline are visible in the background. A comment bubble is overlaid on the left side of the frame. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting to provide high-quality, healthy food for dogs but being concerned about the cost and convenience. The customer states, "To be honest, I was a little skeptical about getting my dogs Spot&Tango's UnKibble," implying a concern about whether the product would be worth the investment. # Value propositions - Human grade fresh ingredients: High-quality ingredients for optimal canine health. - Shelf stable: Convenient storage without refrigeration. - Specific instructions: Easy to follow feeding guidelines. - Deliveries come twice a month: Eliminates the need to store large bags of food. - 40% less expensive than other fresh food brands: Affordable premium dog food. # Benefits - Dogs love it - Extra pep in their step - Well thought out and convenient - Shelf stable - Specific instructions - Deliveries come twice a month - Small and zip up bags - Can store it just about anywhere - 40% less expensive than other fresh food brands - So worth the money # Features - Human grade fresh ingredients - Shelf stable - Specific instructions - Scoop to match - Deliveries come twice a month - Small and zip up bags # Call to action use code BRUCE50 to get 50% off your own box today # Social proof - "I've been absolutely blown away by how much my dogs love it" – Female 1 (Customer) - "They got a taste of gourmet and never want to go back" – Female 1 (Customer) - "If you don't believe me just look at the joy on Bruce and Noelle's faces when they know it's dinner time" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:04 00:00–00:04 The video opens with the customer holding a bag of Spot & Tango UnKibble, stating she was initially skeptical about trying it. This sets up a potential objection and invites viewers to see why she changed her mind. The perspective is from the customer, who is speaking directly to the camera in a casual, honest tone. - 00:04–00:09 00:04–00:09 The customer shows her dogs eating the UnKibble, stating she's been blown away by how much they love it. This provides visual proof of the product's appeal to dogs. The perspective is still from the customer, who is now expressing surprise and satisfaction. - 00:09–00:12 00:09–00:12 The customer says her dogs got a taste of gourmet and never want to go back. This emphasizes the high quality and palatability of the food. The perspective remains from the customer, who is now highlighting the dogs' preference for the product. - 00:12–00:15 00:12–00:15 The customer mentions the human-grade fresh ingredients and says she can't blame her dogs for loving it. This reinforces the health benefits and justifies the dogs' enthusiasm. The perspective is from the customer, who is now rationalizing the dogs' love for the food based on its quality. - 00:15–00:20 00:15–00:20 The customer notes the extra pep in her dogs' step and says everything about the food is well thought out and convenient. This highlights additional benefits and reinforces the product's appeal. The perspective is from the customer, who is now emphasizing the positive effects on her dogs' energy levels and the overall convenience of the product. - 00:20–00:24 00:20–00:24 The customer states the food is shelf-stable and you get specific instructions. This addresses potential concerns about storage and usage. The perspective is from the customer, who is now providing practical information about the product. - 00:24–00:28 00:24–00:28 The customer shows a scoop to match the instructions. This provides a visual aid to the specific instructions. The perspective is from the customer, who is now providing practical information about the product. - 00:28–00:33 00:28–00:33 The customer mentions the deliveries come twice a month, so you don't have to worry about storing a massive bag of food. This emphasizes the convenience of the delivery schedule and addresses storage concerns. The perspective is from the customer, who is now highlighting the convenience of the delivery service. - 00:33–00:37 00:33–00:37 The customer states each bag is small and zip up and you can store it just about anywhere. This reinforces the ease of storage. The perspective is from the customer, who is now highlighting the convenience of the product. - 00:37–00:40 00:37–00:40 The customer jokes that the only minor inconvenience is the stampede that ensues. This adds a touch of humor and reinforces the dogs' enthusiasm for the food. The perspective is from the customer, who is now using humor to emphasize the dogs' love for the product. - 00:41–00:47 00:41–00:47 The customer states Spot & Tango's UnKibble is 40% less expensive than other fresh food brands and it is so worth the money. This addresses cost concerns and reinforces the value proposition. The perspective is from the customer, who is now emphasizing the affordability and value of the product. - 00:47–00:51 00:47–00:51 The customer says if you don't believe me, just look at the joy on Bruce and Noelle's faces when they know it's dinner time. This provides social proof by showing the dogs' positive reaction to the food. The perspective is from the customer, who is now using the dogs' happiness as evidence of the product's quality. - 00:52–00:59 00:52–00:59 The customer says we can't recommend this enough and use code BRUCE50 to get 50% off your own box today. This provides a strong endorsement and a call to action with a discount code. The perspective is from the customer, who is now providing a final recommendation and an incentive to purchase.

# Ad summary This image ad promotes Spot & Tango's Unkibble dog food, highlighting its fresh ingredients and current 50% off promotion. # Brand positioning Spot & Tango is presented as a premium dog food brand that prioritizes fresh, high-quality ingredients over traditional kibble. The brand aims to occupy a space in the consumer's mind as a provider of healthy and nutritious meals for dogs, aligning with values of pet wellness and responsible pet ownership. By using real ingredients like beef, barley, flax, carrots, green beans, beets, cranberries, rosemary, and kelp, the brand pushes against the norms of processed pet food, offering a functional benefit of improved canine health and well-being. # Product The product being advertised is Spot & Tango's Unkibble, a fresh dog food made with real ingredients. The ad showcases two varieties: Beef + Barley and Cod + Salmon. The Beef + Barley variety contains beef, barley, flax, carrots, green beans, beets, cranberries, rosemary, kelp, and nothing artificial. The Cod + Salmon variety contains cod, flax, carrots, green beans, beets, cranberries, spinach, pumpkin, sunflower seeds, thyme, and nothing artificial. The product is designed for dog owners who want to provide their pets with a healthier alternative to traditional kibble. The ad addresses the purchase barrier of cost by offering a 50% discount. # Visual style The ad features a straightforward, product-focused visual style. The production quality appears to be a simple in-store shot, likely taken with a smartphone. The visual motif is a product display on shelves. The image treatment is natural, with no obvious filters or color grading. The typography is simple and legible. The style contrasts with highly polished ads, aiming for authenticity and directness to increase scannability. # Hooks Headline: 50% OFF # Funnel stage Bottom of funnel # Pain points The ad addresses the pain point of pet owners who are concerned about the quality and ingredients in traditional dog food, as visually demonstrated by the emphasis on real ingredients and the claim of "nothing artificial." # Value propositions - Fresh, real ingredients for a healthier dog - 50% off discount # Benefits - Healthier alternative to traditional kibble # Features - Real ingredients - Beef + Barley variety - Cod + Salmon variety - Nothing artificial # Call to action None used. # Point of view - Brand: The entire image showcases the product and its benefits from the brand's perspective, aiming to attract customers and promote sales. # Storyline - The image presents multiple bags of Spot & Tango's Unkibble dog food, neatly arranged on shelves. This is intended to showcase the product's availability and variety, from the brand's perspective. - An orange sign displaying "50% OFF" is placed prominently in front of the bags. This is intended to attract attention and incentivize purchase by highlighting a significant discount, from the brand's perspective.

# Ad summary This ad features a dog sitting next to a bag of Hot & Tango Unkibble dog food, promoting a limited-time offer of 50% off. # Brand positioning Hot & Tango is presented as a brand that offers a healthier alternative to traditional kibble with its 'Unkibble' product. The brand positions itself as a provider of real food for dogs, emphasizing natural ingredients and a departure from artificial additives. The brand aims to occupy a space in the consumer's mind as a premium, health-conscious choice for pet owners who prioritize the quality of their dog's diet. The brand's tone is straightforward and informative, focusing on the functional benefits of its product. # Product The featured product is Hot & Tango Unkibble dog food, specifically the Cod + Salmon recipe. It is presented as an alternative to traditional kibble, made with real ingredients like salmon, sweet potatoes, pumpkin, sunflower seeds, spinach, parsley, rosemary, and nothing artificial. The product is packaged in a blue bag. The ad highlights a limited-time offer of 50% off, addressing the purchase barrier of cost and encouraging immediate action. The product is for dog owners looking for a healthier, more natural food option for their pets. # Visual style The ad has a casual, real-life aesthetic, resembling a snapshot taken in an office environment. The production quality is moderate, suggesting an in-house or user-generated content style. The image treatment is natural, with no obvious filters or enhancements. The typography is simple and functional, with handwritten notes adding a personal touch. The overall style aims for authenticity and approachability, contrasting with highly polished or staged advertising. # Hooks Headline: 50% OFF THIS WEEK ONLY # Funnel stage Bottom of funnel # Pain points The ad implicitly addresses the pain point of pet owners who are concerned about the quality and artificial ingredients in traditional kibble. The ad offers a solution by providing a healthier, more natural alternative. # Value propositions - 50% off Unkibble - Real food for dogs # Benefits - Healthier alternative to traditional kibble - Made with real ingredients - Nothing artificial # Features - Unkibble - Salmon - Sweet Potatoes - Pumpkin - Sunflower Seeds - Spinach - Parsley - Rosemary - Nothing Artificial - COD + SALMON # Call to action None used. # Point of view - Customer: The ad is presented from the perspective of someone who might be interested in purchasing dog food, with the dog acting as an implicit endorsement of the product. - Brand: The brand is communicating the product's availability and promotional offer. # Storyline - The image opens with a dog sitting next to a bag of Hot & Tango Unkibble, immediately establishing the product and its target audience. This is from the brand's perspective, aiming to capture attention with a cute animal and a clear product placement. - The focus shifts to the promotional offer of '50% OFF THIS WEEK ONLY,' communicated through handwritten notes on the bag. This is from the brand's perspective, creating a sense of urgency and encouraging immediate purchase. - The storyline concludes with the product details, emphasizing the 'Unkibble' concept and the natural ingredients of the Cod + Salmon recipe. This is from the brand's perspective, reinforcing the product's value proposition and differentiating it from traditional kibble.

# Ad summary This ad promotes Spot & Tango UnKibble dog food. A woman stands in her kitchen with two dogs and shares four reasons why she and her dogs are obsessed with UnKibble: real human-grade ingredients, custom portions, convenience, and affordability. She shows the ingredients, the custom scoops, the delivery box, and the dogs eating the food. She ends with a call to action to use code ANN50 for 50% off the first box. # Brand positioning Spot & Tango UnKibble is presented as a premium dog food brand that prioritizes high-quality, human-grade ingredients and customized nutrition plans. The brand aims to occupy a space in the consumer's mind as a convenient and affordable alternative to fresh dog food, offering the benefits of fresh food at a lower price point. It aligns with values of health, convenience, and affordability, pushing against the norms of traditional kibble that often contain fillers and mystery meats. The brand positioning is both functional (customized nutrition, convenient delivery) and emotional (providing dogs with real food they love). # Product Spot & Tango UnKibble is a dog food made with real, human-grade ingredients like chicken, spinach, and carrots. It is designed for dog owners who want to feed their pets high-quality food without the hassle of fresh food preparation or the high cost. The product is customized based on the dog's size and needs, with perfect portions delivered to the customer's door. It is shelf-stable and pantry-ready, eliminating the need for refrigeration and last-minute pet store runs. The ad emphasizes that UnKibble is 40% less expensive than other fresh food brands, making it an affordable option for pet owners seeking fresh food quality. # Visual style The ad has a UGC feel, with natural lighting and simple editing. The production quality is polished but not overly produced, which supports the intended tone of a casual recommendation from a satisfied customer. The editing style includes quick cuts to maintain a fast pace, with cuts timed to the music beats. The overall aesthetic is clean and modern, reflecting the brand's focus on quality and convenience. # Hooks Spoken: Female 1: These are the four reasons why my dogs and I are obsessed with UnKibble. Text overlay: ✨ Four reasons my dogs and I are obsessed with UnKibble ✨ 🐶 🍽️ Visual: 00:00–00:03: A woman with long blonde hair stands in a modern kitchen, holding a bag of Spot & Tango UnKibble. Two dogs stand behind her. # Funnel stage Consideration # Pain points The central pain point is the difficulty and inconvenience of providing dogs with high-quality, fresh food. This is signaled by the line, "No last minute pet store run." # Value propositions - Real, human-grade ingredients: Provides peace of mind knowing your dog is eating high-quality food. - Custom portions: Ensures your dog gets the right amount of food for their size and needs. - Shelf stable and pantry ready: Offers convenience and eliminates the need for refrigeration. # Benefits - Real food my dogs love - Perfect portion every single time - More space in my fridge - No last minute pet store run - Fresh food quality, low price # Features - Real, human-grade ingredients - Chicken, spinach, carrots - Custom portions - Shelf stable - Pantry ready # Call to action Use the code ANN50 for 50% off your first box at spotandtango.com. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:03 The woman stands in her kitchen with two dogs and introduces the four reasons why she and her dogs are obsessed with UnKibble. - 00:03–00:13 She states the first reason: real human-grade ingredients. She shows the ingredients, including chicken, spinach, and carrots, and emphasizes that every ingredient is listed on the bag with no fillers or mystery meat. - 00:13–00:19 She states the second reason: custom portions. She shows how the food is customized for her dogs based on their size and needs, and how the company sends scoops for perfect portions every time. - 00:19–00:27 She states the third reason: convenience. She shows the delivery box arriving at her door and emphasizes that the food is shelf-stable and pantry-ready, eliminating last-minute pet store runs. - 00:27–00:32 She states the fourth reason: affordability. She emphasizes that UnKibble offers the benefits of fresh food for less than other fresh brands. - 00:32–00:40 She encourages viewers to take this as a sign if their dog isn't doing a happy dance at mealtime. She shares a call to action to use code ANN50 for 50% off the first box at spotandtango.com.

# Ad summary This ad promotes Spot & Tango's Unkibble dog food. The ad features a woman who shares four reasons why she and her dogs are obsessed with Unkibble. She highlights the human-grade ingredients, the customized plans, the convenience of shipping, and the affordability compared to other fresh food brands. The ad includes visuals of the product, the woman interacting with her dogs, and the dogs enjoying the food. # Brand positioning Spot & Tango's Unkibble positions itself as a premium dog food brand that offers fresh, human-grade ingredients tailored to each dog's specific needs. The brand emphasizes transparency by using recognizable ingredients without fillers or mystery meat. It aims to provide the benefits of fresh food at a more affordable price point, delivered conveniently to the customer's door. The brand aligns with a lifestyle that prioritizes the health and well-being of pets, offering a personalized and convenient solution for dog owners who want the best for their furry friends. # Product Unkibble by Spot & Tango is a fresh dog food made with real, human-grade ingredients. The food is customized for each dog, with a personalized plan and a perfectly portioned scoop included in each shipment. The ingredients are fresh, whole, and recognizable, with no weird fillers or mystery meat. The food is shipped directly to the customer's door and is shelf-stable, eliminating the need for emergency pet store runs. Unkibble is positioned as a more affordable option compared to other fresh food pet brands, offering all the benefits of fresh food for about 40% less. # Visual style The ad has a bright and clean aesthetic, with natural lighting and a focus on the product and the dogs. The editing style is quick and engaging, with cuts timed to the voiceover. The production quality is polished, giving the ad a professional feel. The overall tone is positive and upbeat, reflecting the creator's enthusiasm for the product. # Hooks Spoken: Here are four reasons my dogs and I are fully obsessed with Unkibble! Text overlay: ✨4 Reasons My Dogs & I are Obsessed with UnKibble✅ / Here are four reasons my dogs and I are fully obsessed with Unkibble! / First, Visual: 00:00–00:02 A woman with long, dark hair, wearing a yellow top and jeans, stands in a brightly lit home interior with light wood floors and white walls. She is holding a bag of Spot & Tango Unkibble dog food. Two dogs, a brown dachshund and a brown and white spaniel, are jumping around her excitedly. The camera is stationary and captures the scene from a medium distance. # Funnel stage Consideration # Pain points The ad addresses the pain point of dog owners who want to feed their pets high-quality, fresh food but are concerned about the cost and convenience. The ad highlights that Unkibble is made with human-grade ingredients, customized for each dog, and delivered straight to the customer's door, all at a more affordable price than other fresh food brands. "No weird fillers, no mystery meat." # Value propositions - Human-grade ingredients for a healthier dog - Customized plan for optimal nutrition - Convenient delivery saves time and effort - Affordable fresh food option # Benefits - Fresh, whole, and recognizable ingredients - Personalized plan for your dog - Convenient delivery - No emergency pet store runs - Never have to guess how much to feed - More affordable than other fresh food brands # Features - Human-grade ingredients - Customized for your dog - Ships straight to your door - Totally shelf-stable - Perfectly portioned scoop - 40% more affordable # Call to action Use code DELMI50 to get 50% off your first box at spotandtango.com. # Point of view - Customer 100% – The entire ad is told from the perspective of a satisfied customer who is sharing her positive experience with the product. # Storyline - 00:00–00:02 The ad begins with the creator holding a bag of Unkibble dog food, introducing the topic and setting the stage for the reasons she and her dogs love the product. The tone is enthusiastic and friendly, establishing a personal connection with the audience. - 00:02–00:12 The creator highlights the first reason: Unkibble's human-grade ingredients. She emphasizes that everything is fresh, whole, and recognizable, with no weird fillers or mystery meat. This is conveyed through visuals of the ingredients and the bag of dog food, reinforcing the brand's commitment to quality and transparency. - 00:12–00:20 The second reason is that Unkibble is customized for each dog. The creator explains that they create a personalized plan and even send a scoop that's perfectly portioned, so you never have to guess how much to feed. This is conveyed through visuals of the dog food and the scoop, highlighting the convenience and personalization of the product. - 00:20–00:28 The third reason is the convenience of Unkibble. The creator explains that it ships straight to your door, it's totally shelf-stable, and you don't have to make emergency pet store runs anymore. This is conveyed through visuals of the box being delivered and the creator opening it, emphasizing the ease and convenience of the product. - 00:28–00:35 The fourth reason is that Unkibble is surprisingly affordable. The creator explains that you get all the benefits of fresh food for about 40% less than other fresh food pet brands. This is conveyed through visuals of the creator putting the dog food away, highlighting the value and affordability of the product. - 00:35–00:44 The creator concludes by encouraging viewers to try Unkibble if their dog isn't doing a full-on happy dance at mealtime. She provides a discount code for 50% off the first box and directs viewers to the Spot & Tango website. This is conveyed through visuals of the dogs eating the food and the creator cuddling with them, reinforcing the positive experience and encouraging viewers to take action.

# Ad summary This ad promotes Spot & Tango's Unkibble dog food, highlighting its fresh ingredients, low-temperature cooking process, and personalized meal plans. A woman shares her positive experience feeding it to her dog Calypso, emphasizing its nutritional benefits and the dog's love for the food. The ad also points out the convenience of shelf-stable storage and easy portioning with a custom scoop, along with a 50% off offer and money-back guarantee. # Brand positioning Spot & Tango is presented as a premium dog food brand focused on providing fresh, whole-ingredient nutrition tailored to individual dogs' needs. The brand emphasizes health and convenience, offering personalized meal plans and easy-to-store, shelf-stable food. Spot & Tango defies the norm of traditional kibble with its focus on minimally processed, nutrient-rich options, suggesting a brand that prioritizes quality and pets' well-being. # Product Spot & Tango Unkibble is a gently cooked, shelf-stable dog food made with 100% fresh, whole ingredients. It's designed to provide life-changing nutrition with nearly 99% of flavor, aroma, and nutrients preserved due to the low-temperature cooking process. The food has a crunchy, puffy texture, and is offered in personalized meal plans tailored to each dog's unique needs. Each order includes a custom scoop for perfectly portioned meals, eliminating guesswork. No refrigeration is needed, as the food is shelf-stable and easy to store and reseal. An example of the food's ingredients, Beef + Barley Unkibble, include: Beef, Barley, Flax, Green Beans, Beets, Carrots, Cranberries, Rosemary, Kelp, & Nothing Artificial. # Visual style The ad has a UGC style, with natural lighting and casual setting. The editing includes quick cuts and static shots, maintaining a consistent pacing that emphasizes key product features and benefits. The production quality suggests a hybrid approach, blending a polished commercial feel with the authenticity of user-generated content, aiming for relatability and trust. # Hooks Spoken: Female 1: I'm constantly being asked what I feed Calypso. Text overlay: 00:00–00:03 Visual: 00:00–00:03 A medium shot shows a woman standing in a doorway with a round, brown, patterned rug in front of her. She is holding a Spot & Tango box. The door is decorated with Christmas-themed decor. A brown dog is near her legs. # Funnel stage Consideration # Pain points The ad addresses the common challenge of knowing how much to feed a dog, providing a solution to the problem: 'So you're never second guessing how much to feed.' # Value propositions - 99% of flavor, aroma, and nutrients preserved due to low temperature cooking - Custom scoop = perfectly portioned meals # Benefits - Preserves nearly 99% of flavor, aroma, and nutrients - Personalized meal plan based on your dog's unique needs - Easy, breezy, perfectly portioned - Incredibly easy to store - Shelf stable - No fridge or freezer needed # Features - Unkibble - Cooked at low temperatures - Custom scoop sized for your dog's ideal calorie intake # Call to action Try Unkibble for 50% off with code Calypso50 # Social proof - The creator implies firsthand use. 'I'm constantly being asked what I feed Calypso' # Point of view - Customer 100% – The ad is communicated from the perspective of a customer who has used the product. # Storyline - 00:00–00:03 A woman presents a Spot & Tango box, calling it her '#1 dog-mom discovery,' implying she wishes she had found it sooner. - 00:03–00:04 She states she's always asked what she feeds her dog, Calypso, and reveals she feeds her Spot & Tango's Unkibble, a continuation of the question she's always asked. - 00:04–00:09 The woman states that saying it's changed her pup's life 'doesn't scratch the surface' and that Unkibble is cooked at low temperatures. - 00:09–00:14 She explains low temperature cooking preserves nearly 99% of flavor, aroma, and nutrients. - 00:14–00:17 The woman shows what the food looks like, describing it as 'kind of like puffy.' - 00:17–00:19 A shot of Calypso is shown to emphasize how 'dogs go crazy for the taste.' - 00:19–00:26 The woman points out that all of Spot & Tango's products are made with 100% fresh, whole ingredients. - 00:26–00:29 Back at the box, the woman states that Unkibble builds a personalized plan based on your dog's unique needs. - 00:29–00:36 She adds that it comes with a custom scoop sized for the dog's ideal calorie intake, so you are 'never second guessing how much to feed.' - 00:36–00:45 A product bag is shown being resealed so that the woman can emphasize the product is easy to store. - 00:45–00:48 She adds that you can try Unkibble for 50% off with the code Calypso50. - 00:48–00:52 The woman emphasizes a 'love it or your money back' guarantee from Spot & Tango.

# Ad summary This ad promotes Spot & Tango UnKibble dog food as a convenient and cost-effective alternative to fresh frozen dog food. The ad highlights the mess and cost associated with fresh frozen food, then presents UnKibble as a scoop-and-serve option that is 40% less expensive, made with fresh-dried human grade food, and offers a money-back guarantee. # Brand positioning Spot & Tango UnKibble is presented as a convenient and affordable alternative to fresh frozen dog food. The brand positions itself as offering human-grade ingredients without the mess, defrosting, or high cost associated with frozen options. The brand aligns with a lifestyle that values convenience and affordability without compromising on the quality of ingredients for pet food. Spot & Tango pushes against the norms of frozen dog food by offering a fresh-dried, scoop-and-serve product. # Product Spot & Tango UnKibble is a fresh-dried, human-grade dog food that comes in a bag and is ready to scoop and serve. It is made with ingredients that you'd find in your own kitchen, with no fillers, artificial flavors, or preservatives. It does not require freezing or defrosting, making it a convenient option for dog owners. The ad highlights that it is 40% less expensive than fresh frozen food. The UnKibble shown is Cod + Salmon flavor, and the bag lists ingredients including Cod, Salmon, Sweet Potatoes, Pumpkin, Sunflower Seeds, Strawberries, Carrots, Spinach, and Nothing Artificial. # Visual style The ad has a polished UGC feel, with a mix of static shots and quick cuts. The production quality is high-end, with natural lighting and smooth transitions. The pacing is consistent, with around 15 cuts per minute. The cuts, text, and product actions are timed to the music beats and voiceover lines. # Hooks Spoken: Female 1: Stop feeding your dog this. Text overlay: Stop feeding your dog this! ❌ Visual: 00:00–00:01: Close-up shot of a stainless steel bowl filled with wet dog food. A woman stands in the foreground, partially visible, wearing a green top. Text overlay: "Stop feeding your dog this!" with a red X emoji. The camera is stationary and slightly angled downward. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the mess, long thawing time, and high cost associated with fresh frozen dog food. # Value propositions - Convenient and affordable alternative to fresh frozen dog food - Human-grade ingredients without the mess or high cost - Same health benefits as fresh frozen food without draining your wallet # Benefits - Convenience: Scoop and serve, no defrosting required - Affordability: 40% less expensive than fresh frozen food - Quality: Fresh-fried human grade food - Health: Same health benefits as fresh frozen food # Features - Fresh-dried - Human grade food - No fillers - No artificial flavors or preservatives - No freezer - No defrosting - Scoop and serve # Call to action Try UnKibble 🐾 # Point of view - Customer 100% – The ad is told from the perspective of a customer who has switched to UnKibble and is sharing her experience. # Storyline - 00:00–00:01 00:00–00:01: The ad opens with a woman standing in front of a bowl of what appears to be wet dog food. She tells viewers to stop feeding their dog "this," implying that the food is not good for dogs. This is intended to grab the viewer's attention and make them question their current dog food choice. - 00:01–00:04 00:01–00:04: The woman states that fresh frozen food sounds great, but then shows a package of frozen dog food being thawed in a bowl of water. She says, "this is what they're not telling you," suggesting there are downsides to fresh frozen food. This is intended to create skepticism about fresh frozen dog food. - 00:04–00:08 00:04–00:08: The woman states that fresh frozen food is messy, takes a long time to thaw, and is expensive. She holds up a bag of Spot & Tango UnKibble. This is intended to highlight the problems with fresh frozen food and introduce UnKibble as a solution. - 00:08–00:10 00:08–00:10: The woman states that she switched to UnKibble. She holds up a scoop of UnKibble. This is intended to position UnKibble as a better alternative to fresh frozen food. - 00:10–00:13 00:10–00:13: The woman states that UnKibble is fresh-dried human grade food that you'd find in your own kitchen. She holds up a bowl of UnKibble. This is intended to emphasize the quality of UnKibble's ingredients. - 00:13–00:22 00:13–00:22: The woman states that UnKibble has no fillers, artificial flavors, or preservatives, and requires no freezer or defrosting. She shows someone slicing sweet potatoes and then holds up a piece of UnKibble. She states that it is scoop and serve. This is intended to highlight the convenience and health benefits of UnKibble. - 00:22–00:27 00:22–00:27: The woman states that UnKibble is 40% less expensive than fresh frozen food. She shows a dog eating UnKibble. This is intended to emphasize the affordability of UnKibble. - 00:27–00:31 00:27–00:31: The woman states that her dog gets all the same health benefits without draining her wallet. She is shown walking her dog. This is intended to reinforce the benefits of UnKibble. - 00:31–00:39 00:31–00:39: The woman states that if you're over the struggle with frozen food, try UnKibble. She states that they're doing 50% off your first box right now, and if your pup doesn't love it, there's a money back guarantee. This is intended to encourage viewers to try UnKibble.

# Ad summary This ad promotes Spot & Tango dog food. It showcases how the product has solved the issue of a dog's pickiness with food and digestive sensitivities, by using a creator testimonial and demonstrating the convenience of the product. # Brand positioning Spot & Tango is presented as a premium dog food brand offering personalized, human-grade meals. The brand emphasizes natural, high-quality ingredients that cater to dogs with sensitive stomachs and picky eating habits. Spot & Tango sets itself apart by offering convenient, shelf-stable food that contrasts with other fresh dog food options that require freezing. This positioning allows the brand to occupy a space in the market that prioritizes both health and convenience, appealing to dog owners who want the best for their pets without compromising their lifestyle. # Product Spot & Tango offers human-grade dog food, designed to be personalized to meet the specific needs of individual dogs. The food is made with real ingredients and without artificial flavors. It addresses common pet-owner concerns such as picky eating habits and sensitive stomachs. The brand ships monthly supplies of food in bags (four bags per month). The available recipes are Turkey and sweet potato and beef and barley. This is especially suited for dogs with allergies, such as to chicken, and for dogs who suffer from soft stool. Spot & Tango promotes convenience and ease of use. # Visual style The ad has a casual, UGC-style aesthetic, which is achieved through natural lighting and handheld camera work. The editing style is quick, with frequent cuts that maintain a brisk pace. The overall production quality gives a personal, authentic feel, aligning with the intent to present the ad as a genuine testimonial. # Hooks Spoken: Female 1: Murph is seriously a picky dog guy. Text overlay: Murph is seriously a picky dog guy. Visual: 00:03–00:05: A fair-skinned woman with blonde hair, wearing a white sweatshirt and jean shorts, sits on a gray couch and smiles. A golden retriever walks by as she places a light-blue and tan cardboard box labeled "SPOT & TANGO" on the couch next to her. # Funnel stage Consideration # Pain points The central pain point is the difficulty of dealing with a dog's picky eating habits and sensitive stomach. The ad directly addresses this by highlighting the struggle to get the dog to eat his food and dealing with soft stools. # Value propositions - Personalized, human-grade dog food: provides high-quality nutrition tailored to your dog's specific needs. - Made with real ingredients, no artificial flavors: ensures that your dog is eating a healthy and natural diet. - Shelf-stable: offers convenience for travel and storage, removing the need for freezing. # Benefits - Solves picky eating habits - Addresses sensitive stomachs - Easy to travel with - Healthier life for dog # Features - Personalized - Human-grade dog food - Real ingredients - No artificial flavors - Shelf-stable - Monthly shipments - Two recipes: Turkey + Sweet Potato and Beef + Barley # Call to action You can use the code Murphy50 today to get 50% off. # Social proof - "Murph is seriously a picky dog guy" - Female 1 (Customer) - "Spot and Tango has been a game changer for us" - Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a dog owner who has had success with the product. # Storyline - 00:00–00:04 The ad begins with a creator responding to a comment, in which the commenter asks what the creator's golden retriever, Murphy, likes to eat. - 00:04–00:05 The creator introduces Murphy and describes him as a "picky dog guy." - 00:05–00:08 The creator shares that they struggled to get Murphy to eat his food until they found Spot & Tango. - 00:08–00:11 She states that Murphy simply didn't like his old food. - 00:11–00:15 The creator expresses her satisfaction with Spot & Tango, noting that Murphy is "obsessed" with it. - 00:15–00:17 She mentions that the food can be used as treats. - 00:17–00:20 The creator highlights that the monthly shipment includes four bags and lists the flavors: Turkey and sweet potato and beef and barley. - 00:20–00:25 The creator notes that Murphy is allergic to chicken, resulting in a sensitive belly and soft stool; however, after switching to Spot & Tango, his stools are now firm. - 00:25–00:27 The creator says that Spot & Tango is personalized to your dog. - 00:27–00:30 She adds that the food is human grade and made with real ingredients. - 00:30–00:36 The creator highlights that Spot & Tango is shelf-stable, making it easy to travel with, which addresses the issue of previously tried foods needing to be frozen. - 00:36–00:39 She says that Spot & Tango has been a "game changer." - 00:39–00:42 The creator recommends Spot & Tango for anyone looking to switch their dog's food to enhance their life and give them a healthier life. - 00:42–00:44 The ad concludes by promoting the discount code MURPHY50 for 50% off.

# Ad summary The ad features a woman, a dog owner, who addresses the common problem of picky eaters among dogs. She introduces Spot & Tango's UnKibble as the solution, highlighting its fresh-dried, human-grade ingredients and customizability. The video showcases her two dogs eagerly eating the food, emphasizing the product's appeal and ease of use through a subscription model. It concludes with a call to action and a discount code. # Brand positioning Spot & Tango is positioned as a premium, health-conscious pet food brand that challenges the conventional notion of 'picky' dogs by offering a superior, highly palatable alternative to traditional kibble. The brand aims to occupy a space in the consumer's mind as a trusted provider of high-quality, human-grade dog food that dogs genuinely love. It promotes values of pet well-being, owner convenience, and transparency in ingredients. The brand pushes against the norm of highly processed, unappealing dog food, suggesting that dogs aren't picky, they just don't like their current food. Its positioning is both functional, emphasizing real ingredients and customizability, and emotional, promising excitement for mealtime and relief for owners. # Product The product featured is Spot & Tango's UnKibble, a fresh-dried dog food designed to be highly palatable and nutritious. It is for dog owners whose dogs are perceived as picky eaters or who are looking for a healthier, more appealing food option. The ad highlights that UnKibble is 'fresh-dried = real flavor' and made with 'whole ingredients' and 'human-grade ingredients,' which dogs 'love the smells and flavors' of. It comes in various protein options, including 'Cod & Salmon,' 'Beef & Barley,' and 'Turkey & Sweet Pot,' with 'Fresh beef, Turkey, lamb' also mentioned. A 'grain-free' option is available, described as a 'lifesaver if your dog has bad allergies.' The product is 'Customizable' based on 'activity level,' 'breed,' and 'weight,' and comes with a 'custom scoop' to eliminate 'portion sizes guesswork.' The ad implies that UnKibble addresses the purchase barrier of dogs not liking their food by making mealtime exciting and easy. # Visual style The ad features a polished UGC (User-Generated Content) aesthetic, combining the authenticity of a personal review with clear product demonstrations. The lighting is natural and bright, creating a clean and inviting atmosphere. Editing style is characterized by quick cuts and smooth transitions, maintaining a dynamic and engaging pace. Visual motifs include direct-to-camera address, close-ups of the product and ingredients, and split-screens to show before/after or concurrent actions. The pacing is generally fast, with cuts occurring every 1-3 seconds, keeping the viewer's attention. Audio-visual sync is evident, with cuts and text overlays often timed to the speaker's emphasis or key product reveals. # Hooks Spoken: 00:00–00:02: no more please just eat this. / 00:02–00:03: Your dog is not a picky eater. Text overlay: PSA: Your dog isn't picky ‼️ / 👀 they just don't like their food. Visual: 00:00–00:02: A medium shot of a young adult white female, with light brown hair tied back, wearing a brown off-the-shoulder top and light grey sweatpants, kneeling on a light brown wooden floor. She is positioned between two large, fluffy, light-colored dogs. In front of her is an empty light blue bag of 'SPOT & TANGO UnKibble'. Behind her is a light grey wooden wall. To her left, a cardboard box labeled '360 Human for Dogs' is visible on a shelf. She has her hands clasped together in a pleading gesture, looking up with a slightly distressed expression. The camera is stationary, eye-level, and tripod-mounted. / 00:02–00:03: Same setup as previous shot. The woman is now holding a grey measuring cup filled with UnKibble in her left hand. She points her right index finger upwards, looking directly at the camera with a confident, slightly smiling expression. Her dogs are still beside her, looking calm. The camera is stationary, eye-level, and tripod-mounted. # Funnel stage Conversion # Pain points The central pain point is the frustration and effort involved in feeding a 'picky' dog, leading to owners pleading with their dogs to eat. This is explicitly stated and visually demonstrated by the creator's initial pleading gesture and the line: "no more please just eat this." and "Your dog just doesn't like their food." # Value propositions - Fresh-dried = real flavor (implies better taste and quality) - Whole foods, human-grade ingredients (implies superior nutrition and safety) - Customizable (implies tailored nutrition for individual dog needs) - Custom scoop (implies convenience and accurate portioning, 'No more guesswork') - Easy to Manage subscription (implies convenience and consistent supply) - Grain-free (implies solution for allergies, 'lifesaver') # Benefits - dogs love the smells and flavors - dogs go crazy for it - no more guesswork (for portion sizes) - lifesaver if your dog has bad allergies - no more toppings - no more coaxing - no more pleading to eat - they want this food # Features - fresh-dried = real flavor - whole ingredients - human-grade ingredients - four protein options - Cod & Salmon - Beef & Barley - Turkey & Sweet Pot - Fresh beef, Turkey, lamb - grain-free - Customizable -activity level -breed -weight - custom scoop - Easy to Manage subscription # Call to action Give Spot & Tango's UnKibble a try # Social proof - "I haven't seen the level of excitement I saw from Theo and Rupert until we switched to Spot & Tango's UnKibble." – Female 1 (Creator) - "Here's why they're obsessed." – Female 1 (Creator) - "I'm obsessed" – Female 1 (Creator) - "My dogs are obsessed" – Female 1 (Creator) - "Your dog will be too" – Female 1 (Creator) # Point of view - Customer 90% – The ad is primarily delivered by a dog owner sharing her personal experience and recommendations in a casual, direct-to-camera style. - Brand 10% – Product features and benefits are presented with clear claims and visual demonstrations, aligning with brand messaging. # Storyline - 00:00–00:02 00:00–00:02: The creator, kneeling between her two dogs, expresses frustration about dogs not eating their food, using a pleading gesture. - 00:02–00:05 00:02–00:05: She directly addresses the audience, stating a 'PSA' that 'Your dog isn't picky' but 'they just don't like their food,' challenging a common belief among dog owners. This is from the creator's perspective, establishing her as an informed and relatable authority. - 00:05–00:09 00:05–00:09: The creator introduces UnKibble as the solution, claiming it 'changed everything' and expressing her dogs' unprecedented excitement for food, with a split-screen showing them eagerly eating. This moment shifts from problem identification to solution introduction, with a positive, enthusiastic tone. - 00:09–00:12 00:09–00:12: She reiterates her dogs' excitement after switching to Spot & Tango's UnKibble, reinforcing the product's effectiveness. This continues the enthusiastic tone, from the creator's perspective, validating the product through her dogs' reaction. - 00:12–00:18 00:12–00:18: The ad transitions to close-up shots of the food, explaining the 'fresh-dried' cooking process that preserves 'flavors and aromas,' with a dog sniffing the food. This segment provides product details and benefits from a brand-informed perspective, using visual evidence. - 00:18–00:23 00:18–00:23: The creator asks a rhetorical question about dogs smelling real ingredients, then shows various ingredients (turkey, cod, salmon, veggies) in her hands, confirming 'they can' with UnKibble. This engages the viewer and visually demonstrates the quality of ingredients, maintaining a friendly, informative tone. - 00:23–00:27 00:23–00:27: She emphasizes that UnKibble uses 'WHOLE foods' and 'Human-grade ingredients,' showing a wide shot of her dogs eagerly following her with food bowls. This reinforces the quality and appeal of the food, with a playful, energetic tone. - 00:27–00:33 00:27–00:33: The creator highlights the customizability of UnKibble for 'activity level,' 'breed,' and 'weight,' demonstrating the custom scoop. This addresses practical concerns and offers a personalized solution, from a helpful, informative perspective. - 00:33–00:38 00:33–00:38: She mentions the 'four protein options' and a 'grain-free' option, showing a child interacting with the dogs and a bag of food. This expands on product variety and benefits, particularly for dogs with allergies, maintaining a family-friendly tone. - 00:38–00:43 00:38–00:43: The creator explains the 'Easy to Manage subscription' model, showing her receiving boxes from a delivery person. This highlights convenience and flexibility, from a practical, problem-solving perspective. - 00:43–00:47 00:43–00:47: She contrasts the old struggles ('No more toppings, no more coaxing, no more pleading to eat') with the new ease, showing bowls of food and then returning to her initial pleading gesture. This provides a clear before-and-after comparison, reinforcing the problem-solving aspect with a sense of relief. - 00:47–00:53 00:47–00:53: The creator expresses her obsession and her dogs' obsession with UnKibble, confidently stating the viewer's dog will be 'obsessed too.' This builds social proof and enthusiasm, from a highly positive, persuasive perspective. - 00:53–00:59 00:53–00:59: She encourages viewers to 'Give Spot & Tango's UnKibble a try,' presenting a discount code. This is a direct call to action, offering an incentive to convert, from a promotional perspective.

# Ad summary This ad features a woman sharing why she uses Spot and Tango Unkibble for her dog, Ralph. She focuses on the convenience of having the food delivered, that it is a personalized plan based on the dog's unique needs, and how easy it is to store because the bags zip right up. She also mentions there are fresh ingredients with no additives, real ingredients that are cooked at low temperatures, which helps preserve 99% of the flavor and nutrients. At the end she gives viewers a code for 50% off their purchase. # Brand positioning Spot and Tango is a dog food brand that focuses on high-quality, fresh ingredients and personalized nutrition plans for dogs. The brand aims to position itself as a convenient and trustworthy choice for dog owners who prioritize their pets' health and well-being. Spot and Tango values simplicity and convenience, providing a quick and easy way to get high-quality dog food delivered directly to the consumer's doorstep. This aligns with a modern lifestyle where convenience and quality are highly valued. The brand pushes against the norm of traditional kibble with additives and preservatives, emphasizing real, fresh ingredients cooked at low temperatures to preserve nutrients and flavor. Spot and Tango's positioning is both functional, focusing on the performance and nutritional benefits, and emotional, aligning with the love and care owners have for their pets. # Product Spot and Tango Unkibble is a type of dog food made with fresh ingredients and no additives. It is designed for dog owners who want to provide their pets with high-quality, nutritious food. The food is delivered quickly and easily, right to the customer's door. Spot and Tango's USP is that it provides a personalized plan based on a dog's unique needs. It comes with a customized scoop size for a pup's ideal calorie intake, so owners are never guessing how much to feed. The ingredients are fresh with no additives or anything unnecessary. The ingredients are cooked at low temperatures, which helps to preserve 99% of the flavor and nutrients. It is also very easy to store because the bags zip right up and are shelf-stable, so there is no need to put a dog's food in the fridge or freezer. The ad conveys that Spot and Tango is worth trying because it offers convenience, personalization, high-quality ingredients, and ease of storage, all contributing to the health and well-being of dogs. # Visual style The ad has a polished UGC feel, appearing to be shot on a smartphone with natural lighting. The editing includes quick cuts and smooth transitions to keep the video engaging. The production quality is high, lending credibility to the brand while maintaining a casual, relatable tone. The pacing is consistent, with cuts timed to the voiceover to emphasize key points. # Hooks Spoken: Female 1: I'm constantly being asked what I feed Ralph so I wanted to share that we've recently been using Spot and Tango's Unkibble which he absolutely devours every single time. Text overlay: What I've Been Feeding Ralph / I'm constantly being asked what I feed Ralph / we've recently been using Spot and Tango's Unkibble / which he absolutely devours every single time Visual: 00:00–00:02 A medium shot shows a woman from the torso up as she carries a cardboard box with "Human Food for Dogs" printed on a light blue label into a house. The background includes a gray door and a patterned wall. She is wearing a beige sweater and jeans. The camera follows her from behind as she enters the house. / 00:02–00:05 A medium shot shows the same woman as she bends over to put the box on the floor. A white dog walks around her, sniffing the box. The background includes a light-colored wooden cabinet and a white doorway. The woman is wearing a beige sweater and jeans. / 00:05–00:07 A medium shot shows the same woman carrying the box into the kitchen. The dog follows her. The kitchen has white walls, a white door, and an island with a laptop on it. The woman is wearing a beige sweater and jeans. # Funnel stage Consideration # Pain points The ad addresses the frustration of dog owners who are unsure about the quality and nutritional value of traditional dog food. It aims to alleviate the problem of guessing how much to feed their dogs and dealing with the inconvenience of storing dog food. # Value propositions - Personalized nutrition plans: Highlight the ease and customization of having a nutrition plan tailored to your dog's specific needs. - Convenient delivery: Emphasizes the benefit of having high-quality dog food delivered directly to your door, saving time and effort. - Easy storage: The shelf-stable bags that zip make storage convenient and eliminate the need for fridge or freezer space. # Benefits - Convenient shipping right to the door - Personalized nutrition for your dog - No need to guess how much to feed - Fresh, high-quality ingredients - Shelf-stable and easy to store # Features - Quick and easy to get his food shipped to our house - Builds a personalized plan based on your dog's unique needs - Comes with a customized scoop size for your pup's ideal calorie intake - All the ingredients are fresh - No additives or anything unnecessary - Real ingredients that are cooked at low temperatures which helps to preserve 99% of the flavor and nutrients - Super easy to store because the bags zip right up and it's shelf stable # Call to action you can try it for your dog with 50% off using my code MOMENTS50 # Social proof - "I'm constantly being asked what I feed Ralph so I wanted to share that we've recently been using Spot and Tango's Unkibble which he absolutely devours every single time" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the point of view of a customer, who shares her personal experience and satisfaction with the product. # Storyline - 00:00–00:06 00:00–00:06 The video begins with a shot of a box labeled "Human Food for Dogs" outside a house. The woman explains that she is constantly asked what she feeds Ralph, so she wanted to share that they've recently been using Spot and Tango's Unkibble, which he "absolutely devours every single time." This moment is told from the perspective of the woman, a dog owner who is sharing her experience with a particular brand of dog food, in a friendly and relatable tone, setting the stage for a testimonial. - 00:06–00:11 00:06–00:11 She brings the box inside and into her kitchen, then continues to explain that they love how quick and easy it is to get his food shipped to the house. The perspective remains the same as the previous moment, continuing the testimonial from a dog owner who appreciates convenience. - 00:11–00:15 00:11–00:15 She opens the box and shows the bag of Unkibble, stating that what's great about Unkibble is that it builds a personalized plan based on the dog's unique needs. The perspective is still from the dog owner, highlighting the personalization aspect of the product. - 00:15–00:20 00:15–00:20 She continues by saying that it comes with a customized scoop size for the pup's ideal calorie intake, so you're never guessing how much to feed. The perspective is the same, focusing on the convenience and ease of use provided by the product. - 00:21–00:31 00:21–00:31 She begins to serve the dog food into a bowl, then says what they love about Unkibble is that all the ingredients are fresh, with no additives or anything unnecessary, adding that it's real ingredients that are cooked at low temperatures, which helps to preserve 99% of the flavor and nutrients. The perspective continues to be the same, focusing on the high-quality ingredients and nutritional benefits of the product. - 00:31–00:38 00:31–00:38 She explains that another thing they love is that it's super easy to store because the bags zip right up and it's shelf-stable, so there's no need to put your dog's food in the fridge or freezer. This is from the same perspective, highlighting the convenience and ease of storage. - 00:38–00:48 00:38–00:48 The woman states that they love to make sure Ralph gets the best quality food, and encourages viewers to try it for their dog with 50% off using her code MOMENTS50, adding that if you and your dog don't love it, then Spot and Tango will give you a full refund. This reinforces the value and quality of the product, while providing a strong call to action and a risk-free offer.