How CHANEL Advertises on Meta

# Ad summary This image ad for Chanel's Spring Summer 2026 Collection features a woman in luxury clothing leaping down a set of stairs with a purse in her hand, promoting a sense of movement and high-end fashion. # Brand positioning Chanel is presented as a luxury, high-fashion brand that values both classic elegance and modern dynamism. The ad showcases a forward-thinking aesthetic through its 'Spring Summer 2026 Collection', positioning Chanel as a trendsetter rather than a follower. The brand aligns with a high-end lifestyle, emphasizing exclusivity and innovation in the fashion world. Chanel maintains its position as a leader in luxury fashion, appealing to consumers who seek both timeless style and contemporary design. The advertisement does not explicitly push against any category norms but reinforces its place at the top of the industry by showcasing avant-garde, aspirational designs. # Product The featured products are part of Chanel's Spring Summer 2026 Collection, which includes a sheer long-sleeved top, a light-colored skirt with decorative accents, and black patent leather shoes. A black purse with a top handle is also shown in motion. The clothes suggest a blend of classic luxury with modern design elements. The products are designed for fashion-forward individuals who appreciate high-end couture and are not afraid to make a statement with their wardrobe. The ad addresses purchase barriers by focusing on the exclusivity and desirability of the collection, positioning it as a must-have for those who want to stay ahead of fashion trends. The ad conveys that these items are worth buying for their unique designs and the elevated status they bring to the wearer. # Visual style The ad has a clean and modern aesthetic, characterized by soft lighting and neutral tones. The image treatment includes a slight blurring effect, creating a dreamy, high-fashion feel. The typography is large and bold, seamlessly integrated into the image without overpowering it. The style feels native to platforms like Instagram or Pinterest, designed to capture attention in a visually driven feed. The overall production quality is high, suggesting a professional studio shoot. # Hooks Headline: CHANEL SPRING SUMMER 2026 COLLECTION # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Not clearly signaled. # Benefits - Not clearly signaled. # Features - Sheer long-sleeved top - Light-colored skirt with decorative accents - Black patent leather shoes - Black purse with a top handle # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad presents a consistent brand POV through its visual style and textual elements, showcasing and directly promoting the Chanel Spring Summer 2026 Collection. # Storyline - The ad opens with a woman in Chanel clothing leaping down a set of stairs, suggesting a dynamic and energetic scene. This is included to capture attention and convey a sense of movement and modernity. The audience experiences this from a brand perspective, showcasing Chanel's innovative and high-fashion aesthetic. - The brand name "Chanel" and the collection name "Spring Summer 2026 Collection" are prominently displayed over the image, clearly communicating the product line being advertised. This informs the audience about the specific collection being promoted. The audience experiences this from a brand perspective, directly promoting and highlighting its new collection. - The text "IN BOUTIQUES" appears below the collection name, directing the audience to where the collection can be purchased. This acts as a call to action, prompting viewers to visit Chanel boutiques. The audience experiences this from a brand perspective, providing information and directing consumers to purchase locations.

# Ad summary This ad for Chanel Rouge Allure Velvet lipstick features black and white footage of model Margot Robbie driving in a red convertible. The ad features stylish shots of her driving and posing with the car, interspersed with closeups of her wearing the lipstick, as well as beauty shots of the product itself. # Brand positioning Chanel is positioned as a luxury brand associated with sophistication, elegance, and timeless style. The brand aligns with a high-end lifestyle, often seen in fashion and beauty circles. Instead of pushing against category norms, Chanel embraces its status as a prestigious, aspirational brand, focusing on emotional branding through classic aesthetics and celebrity endorsements. The brand aims to occupy a space of elevated beauty and luxury in the consumer's mind. # Product The featured product is Chanel Rouge Allure Velvet lipstick, a limited edition item. The lipstick is housed in a sleek, black and gold case, embodying luxury design. It is designed for individuals who appreciate high-end beauty products and seek to add a touch of elegance to their look. The lipstick is presented as a means to enhance one's personal style with a sophisticated, velvet finish. The ad addresses purchase barriers by highlighting the product's limited-edition status, suggesting exclusivity and encouraging immediate purchase. This product enhances confidence and overall allure. # Visual style The ad has a polished, high-end commercial aesthetic with a mix of black and white and color shots, which evokes a sense of classic glamour and luxury. Editing is a mix of quick cuts and static shots, creating a dynamic yet smooth rhythm. The production quality is high, supporting the intended tone of sophistication and elegance aimed at a discerning audience. Pacing is consistent throughout, with cuts timed to the music, enhancing the audiovisual sync. # Hooks Text overlay: 00:00–00:02 CHANEL PRÄSENTIERT / 00:00–00:02 ROUGE ALLURE VELVET / 00:00–00:02 DIE STRASSE Visual: 00:00–00:02 A woman with long blonde hair, wearing a black blazer and dress, walks on a paved road in a monochrome shot. The background features a hillside, trees, and a clear sky. The camera follows her from behind, with a slight upward angle. The lighting is bright, creating a soft shadow. The text "CHANEL PRÄSENTIERT" appears in red at the top, followed by "ROUGE ALLURE VELVET" and "DIE STRASSE". # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Limited edition status suggests exclusivity # Benefits - Enhances personal style - Sophisticated velvet finish - Touch of elegance # Features - Rouge Allure Velvet lipstick - Limited edition # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing its product and celebrity endorsement through polished visuals and a sophisticated tone. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a black and white shot of Margot Robbie walking on a road. - 00:02–00:04 00:02–00:04 Margot Robbie leans against a red vintage car, holding her face as the car is also reflected in her eye. The message is mysterious and draws attention to the model's beauty. - 00:04–00:06 00:04–00:06 A hand holds a Chanel lipstick tube, and then a closeup of Margot Robbie's lips wearing the lipstick is shown. This highlights the product. - 00:06–00:10 00:06–00:10 The car drives down a road as the ad shows Margot Robbie posing. This showcases the lifestyle association with the product. - 00:10–00:14 00:10–00:14 A product shot of the Chanel lipstick is shown, along with the brand's logo, reinforcing the brand's identity.

# Ad summary This ad for Chanel Rouge Allure Velvet lipstick features model and actress Abbey Lee Kershaw applying the product in various settings, including on a bed, in a car, and by a pool. # Brand positioning Chanel is presented as a luxury brand, synonymous with elegance and sophistication. The ad features Abbey Lee Kershaw wearing Chanel clothing and accessories, reinforcing the brand's identity as a high-end, aspirational label. The choice of black and white film at the start of the ad helps to reinforce this luxury aesthetic. The brand aligns with a lifestyle of beauty, leisure, and confidence, and the ad ignores affordability or practicality, focusing instead on creating an emotional connection with the viewer. The product and ad are intended to add exclusivity and attractiveness to the model, and by extension, the customer. # Product The ad features Chanel Rouge Allure Velvet lipstick, a lipstick with a matte finish. The lipstick comes in a black and gold tube with the Chanel logo. The advertised shade is a berry pink. The product is showcased in various everyday and upscale settings, reinforcing the idea that it can be worn for both casual and formal occasions. The ad emphasizes the lipstick's ability to complete a stylish look. The limited edition nature of the product is suggested through the text overlay at the end of the ad. # Visual style The ad has a polished, high-end commercial aesthetic. The editing style is quick cuts, with smooth transitions. The production quality is high, with professional lighting and camerawork. The pacing is consistent, with a moderate BPM. The audio-visual sync is smooth, with the music and visuals working together to create a cohesive and stylish impression. # Hooks Text overlay: 00:00–00:03 CHANEL PRESENTS / 00:00–00:03 ROUGE ALLURE VELVET Visual: 00:00–00:03 A person's hand is holding Chanel Rouge Allure Velvet lipstick. The background is blurred and out of focus. The hand is wearing a black sleeve with a Chanel logo button. The setting appears to be indoors, with natural light streaming through a window. The lipstick tube is black with gold trim, and the Chanel logo is visible on the tube. The shot is black and white. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Chanel Rouge Allure Velvet lipstick can complete your look for both casual and formal occasions. # Benefits - Enhances natural beauty - Adds overall appeal - Completes a stylish look - Luxury # Features - Rouge Allure Velvet lipstick - Matte finish # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official voice and aspirational style of Chanel. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a black and white shot of a woman's hand holding the Chanel Rouge Allure Velvet lipstick. The brand name and product name are displayed as text overlays in red. - 00:03–00:06 00:03–00:06 The ad transitions to color with Abbey Lee Kershaw applying the lipstick while looking into a small, square Chanel mirror. - 00:06–00:14 00:06–00:14 There is a series of shots of Abbey Lee Kershaw in different settings, including in bed and in front of a red backdrop. She is smiling and looking confident, suggesting that the lipstick enhances her natural beauty and adds to her overall appeal. - 00:14–00:18 00:14–00:18 The model is shown in a red convertible. She is wearing the Chanel lipstick. She looks serene and stylish, with her hair blowing in the wind. This shot suggests that the lipstick is perfect for a day out on the road. - 00:18–00:24 00:18–00:24 She is shown by a pool, wearing Chanel sunglasses and jewelry, with red lipstick. The implication is that Chanel offers a complete look. - 00:24–00:29 00:24–00:29 The ad concludes with a shot of the different shades of Chanel Rouge Allure Velvet lipstick available and a text overlay of the Chanel logo.

# Ad summary This ad showcases Chanel's ROUGE ALLURE VELVET lipstick, highlighting its application and the confident, luxurious lifestyle it complements. The ad uses a mix of close-up shots, product displays, and quick cuts to create a dynamic and visually appealing experience, set to a modern, upbeat track. # Brand positioning Chanel is presented as a high-end, luxury brand, evident through the elegant product design, use of a sophisticated color palette (red, black, gold), and association with a model who exudes confidence and glamour. The brand's positioning is distinctly emotional, aligning with a lifestyle of elegance, beauty, and sophistication. Chanel pushes against the norm of overly trendy or fleeting beauty fads, instead focusing on timeless, classic appeal. The ad does not compare to other brands, simply presenting its singular vision of luxury and aspiration. # Product The advertised product is the ROUGE ALLURE VELVET lipstick by Chanel, a special limited edition item. The lipstick is shown in a sleek, black and gold case with the Chanel logo, and it is available in four shades of pink and red. The ad focuses on the lipstick's application and how it enhances the wearer's overall look, conveying a sense of confidence, beauty and luxury. The product is meant for anyone that wants to add a final, elegant touch to their look. The ROUGE ALLURE VELVET is positioned as more than just a makeup item; it's a tool for personal empowerment and expression. # Visual style The ad has a polished, high-end commercial aesthetic with quick cuts and smooth transitions to maintain a dynamic pace. The production quality is high, supporting the brand's luxurious tone. Visual motifs include close-ups of the model's face and lipstick, along with product displays set against vibrant color backgrounds, especially red and white. The pacing is relatively fast, with roughly 5 cuts per minute, creating a modern and energetic feel. The cuts are timed to the music. # Hooks Text overlay: CHANEL PRESENTS / ROUGE / ALLURE / VELVET Visual: 00:00–00:01: A close-up shot in black and white shows a hand holding a black Chanel lipstick case over a body in a black top. The camera is stationary with a slight vertical angle. The lighting is dramatic, emphasizing the textures and shapes. The text overlay reads 'CHANEL PRESENTS ROUGE ALLURE VELVET' in stacked red text. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Adds a touch of luxury to an existing look. # Benefits - Adds a final, elegant touch to your look - Tool for personal empowerment and expression # Features - Sleek black and gold case - Special limited edition # Call to action None used. # Social proof - None used. # Point of view - Customer 50% – The ad shows a model applying the product as if in a daily routine, implying a user's perspective and ease of use. - Brand 50% – The ad highlights the brand name and logo, product display, and overall aesthetic to communicate brand values and luxury. # Storyline - 00:00–00:01 The ad opens with a close-up of the Chanel lipstick case in black and white, accompanied by the words "CHANEL PRESENTS ROUGE ALLURE VELVET" in red text. - 00:01–00:02 The scene transitions to a full-color view of the lipstick being held in a woman's hand against a red background, creating a strong contrast and emphasizing the product's luxury aesthetic. The message is to focus on the product, its quality, and visual appeal. The perspective is from the brand, showcasing the product's high design standards and appeal. - 00:02–00:03 A model is shown applying the lipstick in front of a Chanel compact mirror, providing a visual demonstration of the product in use. The tone is casual and the message is intended to show the application in a natural, everyday scenario, from the user's perspective. - 00:03–00:04 The model then lies back, showcasing the finished look and conveying a sense of relaxed confidence and beauty. The perspective shifts to an admiring, voyeuristic view of the model, highlighting the effect of the product on her appearance. The intention is to create desire and aspiration. - 00:04–00:09 A quick series of shots follow, showing the model smiling, tossing her hair, and looking glamorous in various settings, with the lipstick always prominent. - 00:09–00:10 The focus shifts to a close-up of the Chanel sunglasses she's wearing, with the brand name clearly visible, reinforcing the brand's high-end identity. - 00:10–00:11 The model removes her sunglasses, highlighting her red lipstick and Chanel earrings, further emphasizing the brand's overall aesthetic. The perspective is that of an admirer, reinforcing the overall brand experience. - 00:11–00:14 The ad concludes with a product shot displaying the full range of available shades, followed by the Chanel logo on a white background, solidifying brand recognition and recall.

# Ad summary This ad promotes Chanel's Rouge Allure Velvet Limited Edition lipstick featuring actress Margot Robbie. The ad is in black and white and follows Margot Robbie as she walks down the street, then transitions to a close up of her smiling face showing off the lipstick, ending with a product shot. # Brand positioning Chanel is presented as a high-end luxury brand, a leader in the fashion and beauty industry. The ad aligns with a sophisticated and elegant lifestyle. The brand maintains its position through its association with celebrity Margot Robbie. The product’s luxury status is further emphasized through the classic black and gold packaging and limited edition label. The brand positioning leans heavily on emotional appeal, with the overall effect emphasizing glamour and a sense of exclusivity. # Product The advertised product is Chanel's Rouge Allure Velvet Limited Edition lipstick. The lipstick features a classic design, with a black and gold case. The lipstick is featured as a beauty essential for achieving a polished look. The ad highlights its use in a stylish and confident lifestyle, as seen on actress Margot Robbie. # Visual style The ad has a polished, high-end aesthetic with a mix of black and white and vibrant color close ups. The editing style includes quick cuts to maintain a fast pace and visual interest. The use of black and white gives the ad a classic feel, while the red and pink are eye-catching. The pacing is relatively fast, with cuts aligning with the music beats. # Hooks Spoken: 00:00-00:03: Chanel presents Rouge Allure Velvet, The Walk. Text overlay: 00:00 / ROUGE ALLURE VELVET / THE WALK Visual: 00:00–00:03: A black and white shot of Margot Robbie walking down a city street next to a car. She is wearing a black blazer and light wash denim. The camera is on a slight angle to show her walking. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The classic design and luxury brand gives a polished and stylish look. # Benefits - Achieve a polished look - Stylish and confident lifestyle # Features - Classic design - Limited Edition - Black and gold case - Rouge Allure Velvet # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented through the official voice of Chanel, showcasing the product and brand aesthetic. # Storyline - 00:00–00:03 The ad opens with a black and white shot of Margot Robbie walking down a city street with Chanel branding overlayed on the screen, immediately establishing a connection to high fashion. - 00:03–00:05 The ad transitions to a close-up shot of a hand holding the lipstick, emphasizing the product's design and texture and highlighting its aesthetic appeal. - 00:05–00:10 The focus shifts to a close-up of Margot Robbie's face with the lipstick on, showcasing the color and finish. This encourages the viewer to focus on the visual impact of the product. - 00:10–00:15 The ad concludes with a product shot against a clean white background, reinforcing brand recognition and solidifying the product's presence in the viewer's mind.

# Ad summary This image ad features actress Margot Robbie as the face of Chanel. The ad prominently features a black Chanel jacket and the Chanel brand name. # Brand positioning Chanel is presented as a luxury brand, aligning with sophistication, elegance, and timeless style. The choice of Margot Robbie as the face of the brand further reinforces its association with celebrity status and high fashion. Chanel aims to occupy a space in the consumer's mind as an aspirational brand that represents the epitome of French luxury and high-end fashion. This positioning likely ignores price point as a factor and prioritizes quality, exclusivity, and brand heritage. # Product The product being advertised is a black Chanel jacket with a textured tweed-like material. The jacket features gold buttons with the iconic Chanel logo, adding a touch of opulence. The jacket is positioned as a high-end fashion piece, suggesting a formal or semi-formal use occasion. The ad conveys that this jacket is a worthwhile investment for those seeking to embody the Chanel brand identity and enjoy high-quality craftsmanship. # Visual style The ad has a clean and polished aesthetic with a focus on high-quality photography. The use of soft lighting and a neutral color palette contributes to a sense of elegance and sophistication. The overall visual style is consistent with Chanel's brand image as a luxury fashion house. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Not applicable # Benefits - Not applicable # Features - Black tweed-like jacket - Gold buttons with the Chanel logo - Gold decorative chain along the lower hem # Call to action None used. # Social proof - Not applicable # Point of view - Brand: The entire image reflects the brand's perspective, showcasing its association with Margot Robbie and highlighting the luxury and elegance of the Chanel jacket. The brand's name at the bottom reinforces its presence and identity. # Storyline - The ad opens with a close-up of Margot Robbie, the face of Chanel. This is intended to capture the viewer's attention and associate the brand with her star power, offering the audience a glimpse into the world of luxury and celebrity that the Chanel brand represents. - The focus shifts to a black Chanel jacket worn by Margot Robbie. This part of the story highlights the product itself, showcasing its design and material, enticing the viewer to desire the jacket. - The storyline ends with the Chanel brand name displayed prominently at the bottom of the image. This final beat reinforces the brand association and creates a lasting impression, solidifying Chanel as the ultimate purveyor of luxury fashion.

# Ad summary This ad showcases the Chanel Rouge Allure Velvet lipstick through a stylized video featuring a woman walking against various backdrops and close-ups of her applying and wearing the lipstick. # Brand positioning Chanel is presented as a luxury brand, synonymous with high fashion and sophistication. The ad aims to position Chanel as a purveyor of timeless elegance and modern style. This is achieved through the use of a chic, minimalist aesthetic, focusing on a single product, the Rouge Allure Velvet lipstick. The brand's values are aligned with a sense of understated confidence and Parisian chic. The ad does not directly address competitors but instead relies on the brand's established reputation to convey quality and desirability. The brand positioning is both functional (high-quality lipstick) and emotional (confidence, elegance). # Product The featured product is Chanel's Rouge Allure Velvet lipstick, a luxurious lipstick known for its matte finish and intense color. The lipstick is presented in a sleek, black and gold case, which is both visually appealing and functional. The ad does not explicitly state features or ingredients, but it highlights the color payoff and the smooth application. The USPs are implied through the overall aesthetic and the model's appearance, suggesting that the lipstick enhances beauty and confidence. The use occasion is implied to be everyday wear, suitable for any woman who wants to add a touch of luxury to her look. The ad does not address any specific purchase barriers but focuses on creating a sense of aspiration and desire. # Visual style The ad features a polished, high-end aesthetic typical of luxury brand commercials. The editing style includes quick cuts to maintain a fast pace and smooth transitions between shots. The production quality is very high, contributing to an overall sense of sophistication and elegance. The ad relies on clean lines, bold colors, and minimalist backdrops. The pacing is relatively consistent, with cuts timed to the music, creating a rhythmic effect. # Hooks Text overlay: CHANEL PRESENTS / ROUGE ALLURE VELVET / THE WALK Visual: 00:00–00:02: A woman with long blonde hair, wearing a black blazer and light denim, walks from left to right in front of a white car, framed against a stark white background with shadows of palm trees. The camera remains stationary. The text “CHANEL PRESENTS” appears at the top, “ROUGE ALLURE VELVET” in the middle, and “THE WALK” at the bottom in a red sans-serif font. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and brand aesthetic without direct testimonials or user-generated content. # Storyline - 00:00–00:03 The ad opens with the text overlay "Chanel Presents," "Rouge Allure Velvet," and "The Walk," setting the stage for a fashion-forward product showcase. - 00:03–00:05 A woman is shown walking against a neutral backdrop, suggesting an urban or studio setting. The focus is on her confident stride and stylish outfit. - 00:04–00:05 A hand holding the lipstick is displayed against a red backdrop, creating a bold visual contrast and emphasizing the product's packaging. - 00:05–00:06 A close-up shot of the woman's lips, showcasing the lipstick, is presented, highlighting the color and finish. The shot is cropped to maximize the focus on the mouth. - 00:06–00:08 The woman is shown looking back at the camera, smiling, which conveys a sense of confidence and satisfaction with the product. - 00:08–00:11 Another close-up shot of the woman, emphasizing her smile and the lipstick, is presented against a red background. - 00:11–00:14 The ad concludes with a product shot, highlighting the packaging and the Chanel logo, reinforcing brand recognition and product identification.

# Ad summary This ad features Chanel's Sublimage La Crème in a highly polished product showcase. It focuses on the product's luxurious positioning and sophisticated branding. # Brand positioning Chanel positions itself as a luxury brand, and this ad reinforces that image. It is sophisticated, exclusive, and aspirational. Chanel is a heritage brand known for elegance and high quality, and it maintains a position in the market as a leader in luxury beauty. The focus is on timeless beauty and innovation, rather than trend-driven products. The brand aligns with values of sophistication, luxury, and timeless beauty. Chanel operates within the luxury market, so it goes against any category norms that focus on affordability or accessibility. # Product The featured product is Chanel's Sublimage La Crème, a luxurious skincare cream. It is presented as a high-end beauty product, emphasized through the sophisticated packaging and presentation. The product's positioning focuses on being a premium offering in the skincare category. The jar design is square, with a gold interior and black lid. It conveys luxury and high quality, suggesting a product worth the investment for achieving radiant and youthful skin. The ad emphasizes the luxurious aspect of the cream, reinforcing the product's value for those seeking premium skincare. # Visual style The ad has a highly polished, studio-shot aesthetic. The image treatment includes focused lighting and background removal to emphasize the product. The visual motif revolves around simplicity and elegance, with a clean layout. The typography is classic and refined, reinforcing the brand's luxury positioning. The style is intended to be eye-catching and sophisticated. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the image is from the brand, showcasing the product in an elegant and luxurious manner that highlights its premium qualities and sophisticated design. # Storyline - The ad begins with a close-up view of the Chanel Sublimage La Crème jar, immediately establishing the product as the focal point. This emphasizes the brand's focus on luxury skincare and showcases the elegance and design of the packaging from a brand perspective. - Swirls of the cream are artistically placed around the product, illustrating the texture and richness of the product. This aims to highlight the luxurious feel and high-quality formulation from the brand's perspective. - The dark background is included to create a dramatic contrast and focus attention on the product and cream, highlighting their premium qualities. This presents an image of sophistication and exclusivity from the brand's perspective.

# Ad summary This ad showcases a model wearing Chanel lipstick. The scene transitions between the model by the ocean in black and white and the model near a pool with color. The Chanel lipstick is then featured at the end. # Brand positioning Chanel is positioned as a luxury brand. The ad evokes sophistication and glamour through its visuals of a model in a luxurious setting and classic wardrobe pieces, such as a black swimsuit and sunglasses. The ad aligns with a high-end lifestyle, pushing against the norms of more accessible, mass-market beauty brands. The brand positioning leans towards emotional appeal, emphasizing aspiration and elegance. # Product The ad features Chanel lipstick, specifically a limited edition version in a vibrant red shade. The lipstick is presented in a gold and black case, underscoring the brand's luxury aesthetic. The product is showcased on a model with flawless makeup and is shown to enhance the overall look, adding a touch of glamour and sophistication. This ad promotes the lipstick as a luxury item that enhances the user's elegance and style. # Visual style The ad has a polished and high-end aesthetic, combining black and white shots with colorful scenes by the pool. The editing style includes quick cuts and smooth transitions, enhancing the visual flow. The production quality is high, giving off a luxurious commercial feel. The pacing is consistent, with visual and product actions timed to the music beats, creating a cohesive audio-visual experience. # Hooks Spoken: 00:00–00:02: [Speaking Mandarin] 香奈兒超炫耀的絲絨唇膏 Text overlay: 00:00–00:00: 香奈兒呈現 / 00:00–00:02: 香奈兒超炫耀的絲絨唇膏 Visual: 00:00–00:01: A side view of a model is shown. She is wearing a black blazer-style coat, a black top, sunglasses, and jewelry. She is walking near a beach and is in front of the ocean. The background is blurred, and the shot is in black and white. / 00:01–00:02: A close-up of the model is shown as she looks upwards. She is wearing the same outfit as the previous shot. The background is the ocean. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Chanel Lipstick # Benefits - Chanel Lipstick # Features - 絲絨唇膏 - 限定版 # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official viewpoint of Chanel, showcasing their product in a luxurious setting. # Storyline - 00:00–00:02 The ad begins with the model walking along what appears to be a beach. - 00:02–00:06 The scene transitions to a setting with a pool, where the model is posing on a red surface. She is wearing a black bathing suit and sunglasses and is surrounded by a turquoise, pool-like environment. This shift introduces color and hints at a more playful or vibrant theme compared to the opening shot. - 00:06–00:10 A close-up of the model’s face shows her adjusting her sunglasses. This focuses on the product. - 00:10–00:15 The final shot features the product in a studio setting, highlighting the lipstick and its packaging. This reinforces the luxury and quality of the Chanel lipstick, presenting it as a must-have beauty item.

# Ad summary The ad showcases Chanel Beauty's CC League, featuring seven exceptional women athletes participating in a unique two-year program designed to reveal their individuality. The ad emphasizes Chanel's vision of beauty as a transformative force, echoing Gabrielle Chanel's legacy of liberating bodies and minds. It highlights coaching sessions focused on self-confidence and the creation of an empowered women's network. # Brand positioning Chanel Beauty is presented as a brand that goes beyond traditional beauty standards, focusing on empowerment, self-confidence, and the liberation of body and mind. The brand aims to occupy a space that champions individuality and views beauty as a transformative force, aligning with the legacy of Gabrielle Chanel. It pushes against conventional norms by emphasizing inner beauty and strength rather than purely superficial aesthetics. The brand's positioning is both functional (offering beauty products) and emotional (promoting self-confidence and empowerment). Chanel strives to liberate the body and the mind. # Product The ad does not show a particular product. Rather, it focuses on promoting the brand’s CC League, a unique two-year program for seven exceptional women athletes. The program includes exclusive workshops and coaching sessions, all designed to reveal each participant's singularity. The aim of the CC League is to nurture self-confidence and create a network of empowered women. The value of joining the CC League lies in the opportunity to become a new version of oneself through the program's emphasis on personal growth and self-discovery. # Visual style The ad has a sleek, polished aesthetic, utilizing black and white visuals to convey a sense of elegance and sophistication. The editing style incorporates a mix of quick cuts during the athletic sequences and more static shots during the testimonial segments, creating a dynamic yet balanced rhythm. The production quality is high-end commercial, supporting the brand's luxury image. The consistent use of black and white serves as a visual motif, reinforcing a classic and timeless feel. # Hooks Spoken: 00:02–00:04: Meet the CC League by Chanel Beauty. Text overlay: 00:02–00:04: DÉCOUVREZ LA CC LEAGUE BY CHANEL BEAUTY Visual: 00:00–00:01: The shot is in black and white and is of a woman with a braid walking away from the camera. Other women are blurred in the background. / 00:01–00:02: The shot is in black and white and shows a close up of three women smiling and talking to each other. / 00:02–00:03: The shot is in black and white. Four women are shown in a close-up shot, posing for the camera. All women are wearing black athletic shirts. The text overlay, “DÉCOUVREZ LA CC LEAGUE BY CHANEL BEAUTY” is across the center of the shot. / 00:03–00:04: The shot is in black and white and is a close up of four women. All of the women are wearing black athletic shirts. The women are posing for the camera. The text overlay, “DÉCOUVREZ LA CC LEAGUE BY CHANEL BEAUTY” is across the center of the shot. # Funnel stage Middle of funnel (Consideration) # Pain points The ad does not show a specific pain point. It focuses on how women are trying to become better versions of themselves. # Value propositions - The two-year program allows the consumer to go on a transformative journey. - Exclusive workshops allow each woman to reveal who they are. - Coaching sessions and a network of women allow for confidence building and community. # Benefits - Reveal each singularity - Becoming a new version of myself - Liberating bodies and minds # Features - Two year program - Exclusive workshops - Coaching sessions focused on self confidence - Network of empowered women # Call to action None used. # Social proof - "Since I started the program, I’m becoming a new version of myself." – Woman 3 (Customer) - "Since joining Chanel, there's a different view of what beauty is." – Woman 1 (Customer) # Point of view - Customer 25% – The ad features athletes giving testimonials about how Chanel is different from other programs. - Brand 75% – The ad uses a narrator and text to promote Chanel Beauty's CC League and to describe its mission and benefits. # Storyline - 00:00–00:02 The ad begins with behind-the-scenes footage of a group of women in athletic attire, creating an intimate and spontaneous feel. - 00:02–00:04 The ad introduces the CC League by Chanel Beauty. - 00:05–00:11 The ad then showcases a montage of athletic women in various sporting activities, emphasizing their strength and skill, which visually represents who the league is - 00:11–00:13 The ad highlights the League’s aim to transform and empower. - 00:15–00:20 The ad emphasizes the exclusive experience, revealing individuality and workshops. - 00:21–00:25 The ad shifts to a focus on self-confidence and a network of empowered women, conveyed through close-up shots of the women in the league and hands on application from a make-up artist. - 00:27–00:42 The ad transitions to a series of testimonials from League participants, each sharing their personal experience with Chanel and the program, reinforcing the brand's unique vision of beauty and its emphasis on liberating body and mind. The testimonial is followed by more footage of the participants. - 00:43–00:44 The ad shows the CC League by Chanel Beauty once again.

# Ad summary A striking image ad for Chanel N°5 perfume features a glamorous woman standing next to a large bottle of the fragrance. The composition emphasizes the brand's luxury and timeless appeal, connecting the fragrance with sophistication. # Brand positioning Chanel is portrayed as a luxury brand with a rich history of elegance and sophistication. The brand aims to occupy a space in the consumer's mind as a timeless symbol of high fashion and classic beauty. It aligns with values of sophistication, exclusivity, and the Parisian lifestyle, promoting an image of refined taste. Chanel typically ignores trends, establishing its own standards of style and luxury that defy fleeting fashion norms. The brand positioning is both emotional and functional, offering high-quality products while also creating a sense of aspiration and connection to the brand's iconic legacy. # Product The featured product is Chanel N°5 perfume, an iconic fragrance known for its timeless and luxurious appeal. The perfume is presented in a clear, rectangular glass bottle with a black stopper, showcasing the golden liquid inside. The bottle features a minimalist design with the "N°5" and "CHANEL PARIS" (on-package label text) printed on the front. The product is intended for sophisticated individuals who appreciate classic elegance and luxury. The ad highlights the perfume's association with an aspirational lifestyle of glamour and refinement, suggesting it is a must-have item for special occasions and everyday wear. There are no purchase barriers addressed in the ad; instead, it focuses on reinforcing the brand's status and desirability. # Visual style The ad has a highly polished, studio-shot production quality, lending an air of luxury and sophistication. The visual motif centers around clean lines, balanced composition, and a focus on the product and model. The image treatment includes professional lighting and color grading, enhancing the overall appeal. The typography is integrated in a simple, legible style that complements the brand's classic aesthetic. The style aligns with established fashion advertising, reinforcing its positioning within the luxury market. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The overall ad promotes the brand by pairing its iconic perfume with a sophisticated woman, emphasizing luxury and timelessness. # Storyline - The ad presents an image of a Chanel N°5 perfume bottle next to a fashionable woman. The message conveyed is that the perfume embodies elegance and sophistication. The audience is viewing this from the brand's perspective, aiming to associate the product with beauty and luxury.

# Ad summary The ad showcases Chanel's Rouge Allure Velvet lipstick, highlighting its vibrant color and luxurious feel. A model is seen in glamorous settings, emphasizing the lipstick as a symbol of elegance and sophistication. # Brand positioning Chanel is presented as a high-end luxury brand, synonymous with elegance, sophistication, and timeless beauty. The brand positions itself as aspirational, aligning with a lifestyle of glamour and exclusivity. It maintains classic beauty norms while emphasizing modernity, appealing to consumers who seek to embody refined luxury and make a statement with their beauty choices. The products shown, including lipstick, sunglasses, earrings, and a necklace, all contribute to a unified image of high-end fashion and beauty. # Product The featured product is Chanel's Rouge Allure Velvet lipstick, a limited-edition lipstick presented in a classic black and gold tube. The lipstick delivers intense color with a matte finish. It’s positioned as a luxury item designed for those who seek sophistication and elegance in their beauty routine. The ad highlights the lipstick's application during glamorous occasions, emphasizing how it enhances the wearer's overall look, as seen on a model. The ad does not explicitly address purchase barriers, but rather focuses on aspiration and high-end appeal. # Visual style The ad has a polished, high-end commercial aesthetic. The editing style includes a mix of quick cuts and static shots, with smooth transitions between scenes. The use of both black and white and vibrant color shots adds contrast and emphasizes the luxurious feel of the brand. The pacing is consistent, with cuts timed to the music beats. The overall production quality is high, aiming to create a sophisticated and aspirational tone. Visual motifs include close-ups of the model and product, highlighting details and vibrancy. # Hooks Text overlay: CHANEL PRESENTS / ROUGE ALLURE VELVET / THE POOL Visual: 00:00–00:01: A black and white shot shows a woman in a black coat and sunglasses standing in a field with the ocean in the background. Text overlays in red read "CHANEL PRESENTS," "ROUGE ALLURE VELVET," and "THE POOL." # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The limited-edition Rouge Allure Velvet lipstick enhances the overall look, offering a sense of sophistication and elegance. # Benefits - Sophistication - Elegance - Vibrant color # Features - Rouge Allure Velvet lipstick - Limited edition # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official perspective of Chanel, showcasing its brand aesthetic and product features. # Storyline - 00:00–00:01 The Chanel logo appears, followed by the product name, "Rouge Allure Velvet," establishing the brand and product focus. - 00:01–00:02 The scene transitions to a model in a black and white setting, looking out towards the horizon, suggesting elegance and sophistication. - 00:02–00:05 The setting shifts to a more relaxed scene by a pool, where the model is now wearing sunglasses and a black swimsuit, enhancing the product's luxurious association. - 00:05–00:10 Close-ups of the model wearing Chanel sunglasses and lipstick emphasize the detail and vibrancy of the products, showcasing the brand's aesthetic. - 00:10–00:12 A still shot of the Chanel Rouge Allure Velvet lipstick packaging is displayed, reinforcing the product's visual appeal and brand identity. - 00:13–00:14 The ad concludes with the iconic Chanel double C logo, solidifying brand recognition and luxury positioning.

# Ad summary This ad for Chanel's ROUGE ALLURE VELVET LIMITED EDITION lipstick features Margot Robbie applying and wearing the product in various settings, including a bed, red backdrop, and driving a car. The ad emphasizes the product's luxurious packaging and the glamorous lifestyle associated with wearing Chanel. # Brand positioning Chanel is presented as a luxury brand, associating itself with classic elegance, sophistication, and timeless beauty. The brand occupies a space in the consumer's mind as a high-end, aspirational label synonymous with prestige and quality. The ad aligns with a glamorous lifestyle, suggesting that Chanel products enhance the user's natural beauty and confidence. Chanel disregards the trend of more accessible beauty brands, instead maintaining its position as a luxury offering with a focus on high quality and a premium experience. The brand positioning is both emotional (confidence, beauty) and functional (high-quality makeup). # Product The featured product is Chanel's ROUGE ALLURE VELVET LIMITED EDITION lipstick. It is a lipstick with a velvet finish and is designed for anyone who wants to add a touch of luxury and sophistication to their look. The lipstick comes in a sleek, black and gold case with the Chanel logo. The ad showcases different shades of the lipstick. It is shown being applied and worn in various scenarios, implying its versatility for different occasions. The ad does not address specific purchase barriers but focuses on the aspirational and luxurious aspects of the product, implying that it is worth the investment for the value it adds to one's image and confidence. # Visual style The ad has a polished, high-end commercial aesthetic with smooth transitions and a mix of black and white and color shots. The production quality is high, emphasizing the luxury associated with the Chanel brand. The editing style includes quick cuts and close-up shots, enhancing the focus on Margot Robbie and the lipstick. The pacing is moderate with variations to keep the viewer engaged. Audio and visual elements are synced to create a cohesive and stylish presentation. # Hooks Text overlay: 00:00–00:03 / CHANEL PRESENTS / ROUGE ALLURE VELVET Visual: 00:00–00:03 A close-up, slightly blurred shot focuses on manicured hands holding a black Chanel lipstick case with gold trim against a blurred background of what appears to be a black satin shirt and a white pillow. The text "CHANEL PRESENTS" appears in red text above the product name "ROUGE ALLURE VELVET," also in red. / 00:01–00:03 The camera pans to a woman (Margot Robbie) lying in bed with her head on a white pillow. She has blonde hair, fair skin, and is wearing a black top. She is holding the Chanel lipstick case. The shot is in black and white, and light streams in from a window, creating shadows. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Not clearly signaled. # Benefits - Not clearly signaled. # Features - ROUGE ALLURE VELVET LIMITED EDITION # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its association with luxury and celebrity endorsement. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with close-up shots of the Chanel lipstick case, accompanied by the text "CHANEL PRESENTS ROUGE ALLURE VELVET." This sets a luxurious and sophisticated tone, introducing the product and brand. - 00:03–00:05 00:03–00:05 A shot of the lipstick case is displayed against a red background, then quickly transitions into a shot of actress Margot Robbie applying the product using a Chanel compact mirror. This highlights the product's use and aligns it with a recognizable celebrity. - 00:05–00:07 00:05–00:07 Close-up shots of Margot Robbie's face, featuring her lips with the lipstick applied, emphasize the color and finish of the product. The camera focuses on her eyes and smile, conveying beauty and confidence. - 00:07–00:09 00:07–00:09 Margot Robbie is seen lying down, looking directly at the camera. The focus remains on her face with the lipstick, further highlighting the product's effect and impact. - 00:09–00:14 00:09–00:14 The ad transitions to a close-up of Margot Robbie smiling, followed by quick shots of her face and the lipstick. This emphasizes the positive emotional response and the beauty associated with the product. - 00:14–00:18 00:14–00:18 Margot Robbie is shown in a convertible, leaning against the door. This adds a lifestyle element, associating the lipstick with freedom and luxury. - 00:18–00:24 00:18–00:24 The ad continues with shots of Margot Robbie in sunglasses, emphasizing a glamorous and high-end image. The scenes shift to different locations, including a poolside setting, reinforcing the product's association with a luxurious lifestyle. - 00:24–00:29 00:24–00:29 The ad concludes with a shot of the ROUGE ALLURE VELVET LIMITED EDITION collection and the Chanel logo. This reinforces the brand and product identity.

# Ad summary This is an ad for Chanel Chance Eau Splendide. The ad features a female dancer moving through a mirror maze. As she moves through the maze, the camera multiplies her reflection and the Chance perfume bottle. # Brand positioning Chanel is presented as a luxury brand that encourages spontaneity and taking chances. The visuals of a woman having fun in a mirror maze and the upbeat, energetic music convey a sense of playfulness and youthful energy. The brand positioning leans towards emotional appeal, suggesting that Chance Eau Splendide is for those who embrace opportunities and live in the moment. # Product Chance Eau Splendide is a perfume by Chanel presented as a fragrance that embodies spontaneity and taking chances. It is packaged in a round, light purple bottle with a square silver cap. The ad focuses on the emotional experience of wearing the fragrance rather than detailing specific scent notes. The overall message suggests that the perfume is for those who are open to new experiences and want to express their playful side. # Visual style The ad has a playful, energetic aesthetic with quick cuts and vibrant pink and purple lighting. The production quality is high, with polished visuals that create a dreamlike, funhouse feel. The editing rhythm is fast-paced, matching the upbeat music. The consistent use of mirror effects and bright colors creates a visually engaging experience, emphasizing the theme of chance and spontaneity. # Hooks Spoken: 00:12-00:15: Chance Eau Splendide, le nouveau parfum Chanel. Text overlay: CHANCE / CHANEL / EAU SPLENDIDE / LA NUEVA FRAGANCIA CHANEL Visual: 00:12–00:15: Product shot of the Chance Eau Splendide perfume bottle on a clean white background. Text below the bottle reads, "Chance Chanel Eau Splendide, La Nueva Fragancia Chanel." # Funnel stage Top of funnel # Pain points None used. # Value propositions - Embrace opportunities with a fragrance that reflects your spontaneity. - Express your playful side through a fun and sophisticated scent. # Benefits - Express your playful side. - Embody spontaneity and taking chances. # Features - Round, light purple bottle with a square silver cap. - "Eau Splendide" fragrance # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a young woman in a mirror maze, showcasing the joyful and spontaneous experience of using the perfume. # Storyline - 00:00–00:01 The ad begins with a high-angle shot of a woman in a pink and black setting, moving as if walking through a mirror maze. - 00:01–00:02 00:01–00:02: A woman is dancing and moving through a mirror maze. - 00:02–00:03 00:02–00:03: The woman is standing next to the Chance perfume bottle, smiling. - 00:03–00:06 00:03–00:06: Kaleidoscope shot of the woman's face, followed by an abstract rendering of the woman's face and hands. - 00:06–00:08 00:06–00:08: Reflections of the woman's legs and torso are shown in a mirror maze. - 00:08–00:10 00:08–00:10: Shot of the woman dancing with the perfume bottle. - 00:10–00:11 00:10–00:11: The woman looks to the side, revealing her profile in multiple reflections. - 00:11–00:12 00:11–00:12: The Chanel logo is revealed in a pink and white mirror. - 00:12–00:15 00:12–00:15: The Chance Eau Splendide perfume bottle is shown on a white background. It is accompanied by text that reads, "Chance Chanel Eau Splendide, La Nueva Fragancia Chanel."

# Ad summary A woman walks down stairs carrying a black Chanel bag. The brand name is emblazoned at the bottom of the image. # Brand positioning Chanel is positioned as a luxury brand, known for its high-end fashion and accessories. The ad evokes a sense of sophistication and timeless elegance, aligning with the brand's history and reputation for quality craftsmanship. By featuring a model with loose curly hair in a neutral-toned pantsuit and a classic handbag, Chanel appeals to consumers who appreciate refined style and understated luxury. The image conveys a lifestyle of effortless chic, suggesting that Chanel products are for those who seek to elevate their everyday experiences with a touch of elegance. # Product The primary product featured is a small, structured black Chanel handbag with gold hardware. The bag has a flap closure and a chain strap. The bag is held by a woman walking down stairs, suggesting its practicality for everyday use while still being a high-fashion item. This implies that the bag is worth buying because it combines luxury with everyday functionality and classic design. # Visual style The ad has a polished and high-end aesthetic. The shot is likely studio-produced with controlled lighting and professional styling. The visual motifs include clean lines and a minimalist background that highlights the product. The image treatment includes soft color grading and even lighting. The typography integration is clean and bold, making it easily scannable. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used # Point of view - Brand: The brand name “CHANEL” is displayed at the bottom of the image, clearly marking this as the brand's point of view. # Storyline - A woman is walking down a set of stairs. The intention of this scene is to showcase a real-world use case for the product while highlighting the bag's mobility and how it looks when worn. The audience experiences this scene from the perspective of an observer. - The Chanel logo appears prominently at the bottom of the image. The intention is to reinforce brand recognition and association with the overall aesthetic. The audience experiences this from the brand's perspective, emphasizing its identity.

# Ad summary This ad showcases the Rouge Allure Velvet lipstick by Chanel. The ad features a high fashion model in different locations wearing the lipstick. # Brand positioning Chanel is presented as a luxury brand, immediately conveyed by the brand name's association with high fashion and beauty. The ad promotes a lifestyle of elegance and confidence. The brand uses minimalistic visuals and elegant backdrops. By focusing on high-quality visuals and the exclusive nature of its products, Chanel appeals to consumers who seek luxury and sophistication. # Product The ad features Chanel's Rouge Allure Velvet lipstick, highlighted as a special edition item. The lipstick is designed with a sleek, black and gold case. The lipstick is described as "Rouge Allure Velvet Rendevouz". The ad showcases the lipstick being worn, focusing on how it enhances the wearer's beauty and confidence. The ad presents the lipstick as a must-have item for those who desire to elevate their style with a touch of luxury. # Visual style The ad has a polished and high-end aesthetic, aligning with Chanel's luxury brand image. The editing style combines static shots with smooth transitions, maintaining a sophisticated and clean look. The production quality is very high, emphasizing luxury. The visuals are timed to align with the music beats. # Hooks Spoken: 00:00-00:02: [Upbeat music] Chanel presents Rouge Allure Velvet, The Walk Text overlay: 00:00 / ROUGE / ALLURE / VELVET / THE WALK Visual: 00:00–00:03: A model walks along a city street. The scene is shot in black and white. A silver car is in the foreground and a building wall is in the background. She is wearing a black blazer and jeans. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Chanel Rouge Allure Velvet lipstick is positioned as a luxury item, delivering high quality. # Benefits - Elevates style with a touch of luxury # Features - Special Edition Lipstick - Gold and Black Case # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its association with luxury and high fashion through visuals and text. # Storyline - 00:00–00:03 The ad opens with a model walking in front of a car and a plain building wall in a black and white setting. - 00:03–00:04 A hand holds a Chanel lipstick in front of a red background. - 00:04–00:10 The ad cuts to a close-up of the model's face, focusing on her smile. - 00:10–00:15 The ad shows the Chanel lipstick in front of a white background.

# Ad summary This image ad for Chanel features a model posed in an olive tree, wearing items from the brand's Spring Summer 2026 collection. The ad prominently displays the brand name and encourages viewers to shop in boutiques. # Brand positioning Chanel is presented as a high-end luxury brand, positioning itself in the upper echelons of the fashion market. The brand aligns with values of exclusivity, sophistication, and timeless elegance. By showcasing a Spring Summer collection four years into the future, Chanel reinforces its position as a trendsetter and innovator, implicitly pushing against fast fashion. The brand positioning is both emotional, emphasizing elegance, and functional, offering high-quality, stylish apparel and accessories. # Product The ad features a dress, jacket, and purse. The dress is dark, possibly brown or black, with floral embellishments along the hem and what appears to be a sheer overlay. The jacket is a darker color with matching floral details at the cuffs and neckline. The purse, which is light green or turquoise, has a quilted texture. All three items belong to Chanel's Spring Summer 2026 collection. The setting and styling suggest these are high-fashion items intended for sophisticated occasions, promoting a sense of luxury and exclusivity. # Visual style The ad features a highly polished, studio-shot aesthetic. The visual motifs include natural elements and a refined, elegant style. The image treatment includes soft, diffused lighting and subtle color grading. The ad's typography is clean and legible, reinforcing a high-end feel. The style aims to blend platform nativity with a high-design aesthetic, enhancing scannability while maintaining stop power in feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - High-end fashion from the Spring Summer 2026 collection, available exclusively in boutiques. # Benefits - Exclusivity through garments from the upcoming Spring Summer 2026 Collection # Features - Spring Summer 2026 Collection # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad is from Chanel's perspective, showcasing its brand and latest collection, directing customers to shop in boutiques. # Storyline - The Chanel brand name is prominently displayed to capture attention and establish the brand's identity. The brand is communicating its recognition and authority in the fashion world. - The text "SPRING SUMMER 2026 COLLECTION" is used to inform the viewer about the latest collection, creating anticipation and showcasing Chanel's forward-thinking approach. The brand is providing product information. - The phrase "IN BOUTIQUES" directs the audience to the point of sale, driving potential customers to visit Chanel stores. The brand is providing a call to action for consumers to purchase the collection. - A model is posing in an olive tree, wearing clothing from the new collection, to create an aspirational and aesthetically pleasing visual. The model creates an immersive and natural setting.

# Ad summary This ad is for Chance Eau Splendide by Chanel. It uses interview clips of Angèle and Olivier Polge to explain how the fragrance fits in with the Chanel fragrance range. The spot includes footage of the product and shots of the perfume being applied to the skin. # Brand positioning Chanel is presented as a high-end luxury brand, evidenced by the classical music, high-end production quality, and sophisticated interview setting. The brand aligns with values of timeless elegance, sophistication, and accessible luxury, targeting customers who appreciate quality and craftsmanship. The brand maintains a consistent image of elegance and timelessness while pushing against fleeting trends, ignoring the common practice of promotional pricing. # Product Chance Eau Splendide by Chanel is a fragrance marketed as part of the wider Chanel fragrance range. It is presented as having a clear and natural connection to the broader identity of Chanel scents, as well as an accessible story that is particular to each scent. The product is a light purple colored perfume housed in a clear glass circular bottle with gold accents. It is worth buying to experience the unique characteristics of this scent within the context of Chanel's signature fragrance identity. # Visual style The ad has a polished commercial aesthetic with a high-end production quality. It uses quick cuts, with a BPM of approximately 60, and smooth transitions. The cuts are timed to the beat of the classical music. The ad is shot in black and white, except for the product shots, which are in color. # Hooks Spoken: 00:00–00:03 Angèle: En quoi euh l'eau splendide de chance, elle s'inscrit dans l'esprit de de gamme. Text overlay: 00:00–00:02 CHANEL / 00:00–00:01 PRESENTA / 00:00–00:04 ¿Cómo encaja Eau Splendide de Chance en el espíritu de la gama? / 00:01–00:02 PRESENTA / 00:01–00:02 ANGÈLE Y OLIVIER POLGE Visual: 00:00–00:01 A person with blonde hair is looking out of a window. Text overlay reads "CHANEL PRESENTA". Subtitles in Spanish ask, "¿Cómo encaja Eau Splendide de Chance en el espíritu de la gama?" / 00:01–00:02 The camera zooms in on two people in an office setting. The text overlay reads "CHANEL PRESENTA ANGÈLE Y OLIVIER POLGE". Subtitles in Spanish ask, "¿Cómo encaja Eau Splendide de Chance en el espíritu de la gama?" / 00:02–00:03 A close up shot shows Angèle, a fair-skinned woman with blonde hair. She is wearing makeup, including winged eyeliner and red lipstick. Subtitles in Spanish ask, "¿Cómo encaja Eau Splendide de Chance en el espíritu de la gama?" # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The perfume has a clear and natural connection to the broader identity of Chanel scents. - The perfume has an accessible story that is particular to each scent. # Benefits - A shared story with unique nuances for each perfume # Features - Part of the Chanel fragrance range # Call to action None used. # Social proof - "En quoi euh l'eau splendide de chance, elle s'inscrit dans l'esprit de de gamme." – Angèle (Creator) # Point of view - Customer 25% – This POV is delivered through product application and is implied through the questions the subjects answer. - Brand 75% – The brand POV is communicated through the interview clips of the product developer and influencer. # Storyline - 00:00–00:04 The ad opens with a wide shot of a building. A question in text overlay appears: "¿Cómo encaja Eau Splendide de Chance en el espíritu de la gama?" - 00:00–00:03 00:00–00:03 The camera zooms in and cuts between shots of Angèle and Olivier Polge answering the question. Angèle is fair-skinned with blonde hair and is wearing makeup. Olivier Polge is a middle-aged male with dark hair wearing a blazer. - 00:03–00:06 00:03–00:06 Olivier Polge says, "El vínculo yace en la personalidad." - 00:06–00:07 00:06–00:07 A first-person shot shows a hand spraying perfume onto someone's wrist. - 00:07–00:10 00:07–00:10 Angèle says, "¿Cuenta una historia común con particularidades para cada perfume?" - 00:10–00:11 00:10–00:11 Angèle says, "Exactamente." - 00:11–00:12 00:11–00:12 A hand holds the perfume bottle, revealing the packaging. - 00:12–00:14 00:12–00:14 Angèle says, "Hay algo evidente en toda la gama."

# Ad summary This ad features model Margot Robbie showcasing Chanel makeup. The ad uses a simple background to focus on the talent. The brand name is displayed over a white bar. # Brand positioning Chanel is presented as a high-end, luxury brand synonymous with timeless elegance and sophistication. The brand occupies a space of classic beauty and aspirational lifestyle, appealing to consumers who value quality, heritage, and prestige. The brand aligns with values of sophistication, class, and understated luxury, promoting a lifestyle of elegance and exclusivity. Chanel sets itself apart with its heritage, iconic status, and association with high fashion. The brand positioning is primarily emotional, focusing on the feelings of elegance, sophistication, and exclusivity that come with wearing Chanel. # Product The product shown in the ad is Chanel makeup, specifically lip color and foundation. The ad highlights a natural makeup look centered on the model. The makeup is intended for those who want a polished yet effortless look, likely appealing to those who value classic beauty. The ad focuses on the overall effect of the makeup rather than specific features or ingredients. The product is used to enhance the model's natural features for an everyday wear occasion. The ad aims to eliminate any perceived barrier to achieving a sophisticated look. # Visual style The ad has a polished, studio-shot quality with soft, diffused lighting that enhances the model's features. The visual motif is a clean, minimalist aesthetic, focusing on the model's face and the brand name. The image treatment includes background removal and subtle color grading to create a timeless look. The typography is large and bold, capturing the viewer's attention. The visual style contrasts with the typical trends, aiming for a high-design, classic appeal. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used # Point of view - Brand: The brand name is prominently displayed, which promotes brand recognition. # Storyline - The ad opens with a close up of a model, Margot Robbie, with professionally done makeup. This is to capture the attention of the viewer. - The brand name "CHANEL" is prominently displayed at the bottom of the frame, reinforcing brand recognition. This is told from the brand's perspective.

# Ad summary This ad showcases the Chanel Sublimage La Crème. The ad focuses on the Vanilla Planifolia ingredient and highlights the cream's sensorial qualities and skin regeneration benefits. # Brand positioning Chanel presents itself as a luxury brand that emphasizes quality, sensorial experience, and scientifically advanced ingredients. The brand promotes the idea of elevated skincare through unique ingredients like Vanilla Planifolia and high-end formulation. # Product The Chanel Sublimage La Crème is a skincare product designed to regenerate and brighten the skin. It contains Vanilla Planifolia, which undergoes a polyfractioning process to enhance its qualities. The cream is described as having an exceptional sensoriality, suggesting a luxurious, sensory experience upon application. # Visual style The ad features a luxurious and elegant aesthetic with soft, diffused lighting and close-up shots to emphasize texture and detail. The editing is smooth and slow-paced, creating a calming and sophisticated viewing experience. The production quality is high-end, reflecting the brand's luxury positioning. # Hooks Spoken: Sublimage La Crème. / avec la Vanilla Planifolia polyfractionnée. Text overlay: Sublimage La Crème. / avec la Vanilla Planifolia polyfractionnée. Visual: 00:00–00:01: Close-up, abstract swirling textures in shades of cream and gold. Lighting is soft and diffused, creating a luxurious feel. / 00:01–00:04: Extreme close-up of a cream-colored Vanilla Planifolia flower. The background is dark, making the flower the focal point. The camera slowly zooms in, revealing intricate details. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Un ingrédient noble, UNE PEAU SUBLIMÉE (A noble ingredient, SUBLIME SKIN) - Connects the high-quality ingredient to the promise of improved skin. # Benefits - La peau se régénère et rayonne d'éclat (Skin regenerates and radiates) # Features - Vanilla Planifolia polyfractionnée # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from Chanel's official voice, highlighting product features and benefits. # Storyline - 00:00–00:07 The ad opens with abstract shots of light and texture, setting a luxurious and high-end tone, then shows the product in use, focusing on texture and sensoriality. - 00:07–00:11 A woman appears, with the camera focusing on her face and radiant skin, emphasizing the product's benefit of skin regeneration and radiance. - 00:11–00:14 The ad ends by showcasing the product packaging and the Chanel logo, reinforcing the brand's identity and luxury positioning.