How Nakie Advertises on Meta

# Ad summary This ad promotes Nakie beach towels, highlighting their sand-free and soft texture, compact zip-up bags for easy carrying, and the brand's commitment to planting four trees for every towel sold. The ad features various individuals at the beach, showcasing the towels' different styles and emphasizing their suitability as a perfect gift for the summer. # Brand positioning Nakie is presented as an environmentally conscious brand that offers high-quality beach towels. The brand emphasizes sustainability by planting four trees for every towel sold, appealing to eco-conscious consumers. Nakie positions itself as a provider of practical and stylish beach accessories, differentiating itself from competitors by offering sand-free, soft, and compact towels. The brand aligns with a lifestyle of outdoor activities and environmental responsibility, promoting a functional and emotional connection with its customers. # Product Nakie beach towels are promoted as sand-free, super soft, and quick-drying towels that come in compact zip-up bags for easy carrying and storage. The towels are available in various styles and designs, catering to different aesthetic preferences. The compact packaging addresses the common problem of bulky beach gear, making the towels easy to transport and store. The towels are presented as a practical and stylish accessory for beachgoers, offering a convenient and comfortable experience. The brand also highlights its commitment to sustainability by planting four trees for every towel sold, adding an ethical dimension to the product's appeal. # Visual style The ad has a bright and natural aesthetic, with most shots taken outdoors in sunny beach environments. The editing style includes quick cuts to showcase different people and towel designs, maintaining a consistent pace. The production quality is a mix of UGC and polished commercial, giving it an authentic yet professional feel. The visual motifs include recurring shots of people at the beach, close-ups of the towels, and the Nakie logo on the zip-up bags. The pacing is moderate, with cuts timed to the voiceover. # Hooks Spoken: Finally these Nakie Beach Towels / are back in stock! Text overlay: Finally these Nakie Beach Towels / are back in stock! Visual: 00:00–00:01 A man with a shaved head, tattoos on his hands, and sunglasses on his head stands on a beach with white sand and blue skies. He holds a blue and white striped zip-up bag with the Nakie logo. A comment bubble overlay reads, "You guys restocked?? I'm buying 2 this time." / 00:01–00:02 A man with a beard and no shirt stands on a beach with white sand and blue skies. He holds a blue and white striped towel. # Funnel stage Consideration # Pain points The ad addresses the frustration of dealing with sandy and uncomfortable beach towels, as well as the inconvenience of bulky beach gear. "They're sand free, but they're not like other sand free towels. They're actually super soft." # Value propositions - Sand-free and super soft towels offer a superior beach experience compared to other sand-free towels. - Compact zip-up bags make the towels easy to carry and store, addressing the problem of bulky beach gear. - Planting four trees for every towel sold allows customers to contribute to environmental sustainability with their purchase. - The towels make the perfect gift, combining practicality, style, and environmental consciousness. # Benefits - Convenient beach experience - Comfortable texture - Easy to transport and store - Environmentally responsible purchase - Perfect gift # Features - Sand free - Super soft - Dry me really well - Come in these compact zip up bags - Easy to carry around - Store away when you're not using them - Plant four trees for every one sold - Heaps of styles to choose from # Call to action Grab yours before they sell out. # Social proof - "You guys restocked?? I'm buying 2 this time" – Customer (Comment) # Point of view - Customer 50% – The ad features various individuals using and showcasing the towels, providing a relatable and authentic perspective. - Brand 50% – The ad includes direct claims and demonstrations of the product's features, conveying the brand's official message. # Storyline - 00:00–00:02 The ad opens with a comment about Nakie beach towels being restocked, immediately establishing demand and popularity. - 00:02–00:04 The ad transitions to showcasing the towels' features, emphasizing that they are sand-free, setting them apart from other beach towels. - 00:04–00:07 The ad highlights the towels' softness, differentiating them from other sand-free towels that may compromise on comfort. - 00:07–00:09 The ad emphasizes the towels' quick-drying ability, adding to their practicality and convenience. - 00:09–00:15 The ad showcases the towels' compact zip-up bags, highlighting their portability and ease of storage. - 00:15–00:21 The ad shifts focus to Nakie's environmental commitment, emphasizing that they plant four trees for every towel sold, appealing to eco-conscious consumers. - 00:21–00:28 The ad concludes by positioning the towels as the perfect gift for the upcoming summer season, urging viewers to purchase before they sell out.

# Ad summary This ad promotes Nakie hooded beach towels. The ad features a woman on a beach explaining the features and benefits of the towel. The ad also shows other people using the towel in different settings. # Brand positioning Nakie is presented as a family-owned Australian business that prioritizes sustainability and ethical practices. The brand aims to occupy a space in the consumer's mind as an eco-conscious and socially responsible company. The brand aligns with values of environmentalism, family, and community. Nakie pushes against the norm of fast fashion and disposable products by creating products from recycled materials and planting trees for every purchase. The brand positioning is both functional (providing practical beachwear) and emotional (appealing to consumers who want to support sustainable and ethical businesses). # Product The Nakie hooded beach towel is a versatile and sustainable beachwear item. It comes in a handy little carry bag for easy transport. The towel is made from super soft, recycled materials and is designed to be comfortable to wear. It features a cool hood for drying hair and great awesome pockets for storing hands or other items. The side buttons make it easier to get dressed discreetly in or out of your togs (swimwear). The towels are available in adult and kids sizes, with three different sizes for kids depending on their age. Every product sold results in four trees being planted. # Visual style The ad has a bright and cheerful aesthetic, with natural lighting and a focus on outdoor settings like beaches and pools. The editing style is quick cuts, with a fast pace that keeps the viewer engaged. The production quality is a mix of UGC and polished commercial, which gives the ad an authentic and relatable feel. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: So here's why you'll love this Nakie hooded beach towel. Text overlay: Replying to Nakie (Comment) / I take my hooded towel with me everywhere! / So here's why you'll love this / Nakie hooded beach towel. Visual: 00:00–00:01 A woman with dark curly hair, wearing a blue swimsuit and white shorts, stands on a sandy beach with the ocean in the background. She is holding a folded Nakie hooded towel in a colorful carry bag. A comment bubble is visible in the top left corner of the screen. / 00:01–00:03 A woman with long blonde hair, wearing a colorful Nakie hooded towel, stands on a sandy beach with the ocean in the background. # Funnel stage Consideration # Pain points The ad addresses the pain point of changing in public after swimming. The ad shows how the Nakie hooded towel makes it easier to get dressed discreetly in or out of your togs. # Value propositions - The handy carry bag makes it easy to take the towel with you wherever you go. - The super soft material makes it comfortable to wear. - The cool hood is great for drying your hair after a swim. - The great awesome pockets are good for storing your hands or other items. - The side buttons make it easier to get dressed discreetly in or out of your togs. # Benefits - Easy transport - Comfortable to wear - Good to dry your hair - Good to put your hands in - Easier for you to be able to get dressed discreetly # Features - Comes in a handy little carry bag - Super soft material - Cool hood - Great awesome pockets - Side buttons # Call to action Get yours today # Social proof - "I take my hooded towel with me everywhere!" – Nakie Customer (On-screen comment) # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, with a woman on a beach explaining the features and benefits of the towel. # Storyline - 00:00–00:01 The ad begins with a woman on a beach holding a Nakie hooded towel in its carry bag. - 00:01–00:03 She introduces the product and promises to explain why viewers will love it, speaking directly to the audience from the brand's perspective. - 00:03–00:11 The ad cuts to various people at the beach and other locations pulling the towel out of its carry bag and putting it on. - 00:11–00:16 The woman highlights the towel's features, such as its comfort and soft material, speaking from the brand's perspective. - 00:16–00:19 The ad shows people changing under the towel. - 00:19–00:20 The woman emphasizes the convenience of changing underneath the towel, speaking from the brand's perspective. - 00:20–00:23 The woman highlights the hood feature. - 00:23–00:25 The ad shows people using the hood to dry their hair. - 00:25–00:29 The woman highlights the pockets. - 00:29–00:36 The woman highlights the side buttons. - 00:37–00:40 The woman highlights the adult size. - 00:40–00:44 The ad shows kids wearing the towel. - 00:44–00:50 The woman highlights that every product sold plants four trees. - 00:50–00:54 The ad shows the recycled materials used to make the towel. - 00:54–00:57 The woman highlights that it is a family owned business. - 00:57–01:01 The woman highlights that they have free shipping worldwide. - 01:01–01:08 The woman encourages viewers to get theirs today.

# Ad summary This ad promotes Nakie brand towels and rugs. The ad features a man selling the product at an outdoor market, and shows how the product can be used for jet skiing, picnics, and other outdoor activities. # Brand positioning Nakie is presented as a brand that offers versatile, high-quality towels and rugs designed for outdoor enthusiasts. The brand emphasizes functionality and convenience, positioning its products as essential accessories for activities like jet skiing and picnics. Nakie aligns with an active, adventurous lifestyle, promoting the idea of being prepared and comfortable in various outdoor settings. The brand's products are presented as a practical solution for staying dry and comfortable, suggesting a focus on functional benefits rather than purely emotional appeals. # Product The ad features Nakie brand towels and rugs. The towels and rugs are made from a quick-drying material and come in a variety of colors and patterns. The towels and rugs are designed to be used for outdoor activities such as jet skiing and picnics. The towels and rugs are lightweight and easy to pack, making them ideal for travel. The towels and rugs are also absorbent, making them ideal for drying off after swimming or other water activities. The ad highlights the product's ability to stay dry, even when stored in a wet environment. # Visual style The ad has a UGC feel, with a mix of handheld camera shots and static shots. The production quality is polished, but not overly so. The editing style is quick cuts, with a pace of around 20 cuts per minute. The audio-visual sync is good, with cuts timed to music beats and voiceover lines. # Hooks Spoken: 00:01–00:02: The best things for jet skiing Text overlay: THE BEST THINGS FOR JET SKIING Visual: 00:00–00:02: A close-up shot of a table with Nakie brand towels and rugs on it. A man is standing behind the table, talking to a customer. The background is blurred, but it appears to be an outdoor market. The lighting is natural. The camera is handheld and slightly shaky. # Funnel stage Consideration # Pain points The ad implies that the pain point is getting wet and cold after outdoor activities. # Value propositions - The product stays dry, even when stored in a wet environment. - The product is easy to access when needed. - The product is good for families with children. - The product is good for picnics. # Benefits - Stays dry - Easy to access when needed - Good for families with children - Good for picnics # Features - Quick-drying material - Variety of colors and patterns - Lightweight and easy to pack - Absorbent # Call to action SHOP NOW # Point of view - Customer 40% – The customer POV is communicated through their interactions with the product and their positive reactions to it. - Brand 60% – The brand POV is communicated through the product demonstration and the text overlays. # Storyline - 00:00–00:02 00:00–00:02: A man is selling Nakie brand towels at an outdoor market. He is talking to a customer about the product. The message is that the product is good for jet skiing. The perspective is from the brand, and the tone is informative. - 00:02–00:07 00:02–00:07: The ad shows a jet ski on a beach. A person opens the storage compartment of the jet ski and pulls out a Nakie brand towel. The message is that the product stays dry even when stored in a wet environment. The perspective is from the brand, and the tone is informative. - 00:07–00:12 00:07–00:12: The ad returns to the outdoor market. The man is talking to the customer about the product. The message is that the product stays dry and is easy to access when needed. The perspective is from the brand, and the tone is informative. - 00:12–00:18 00:12–00:18: The ad shows a car with a trailer attached. A person opens the storage compartment of the car and pulls out a Nakie brand towel. The message is that the product is good for families with children. The perspective is from the brand, and the tone is informative. - 00:18–00:23 00:18–00:23: The ad returns to the outdoor market. The woman is buying the product. The message is that the product is good for picnics. The perspective is from the customer, and the tone is positive.

# Ad summary This ad promotes Nakie brand beach towels. It highlights that the towels fold up small, are larger than standard beach towels, are sand-free, absorbent, fast-drying, and come in a waterproof bag. The ad also mentions that bundling two or more towels together saves 15% off. # Brand positioning Nakie is presented as a brand that offers innovative and practical solutions for travel and outdoor activities. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, eco-friendly, and versatile beach towels. Nakie aligns with values of convenience, sustainability, and style, promoting a lifestyle of adventure and exploration. The brand pushes against the norms of traditional bulky beach towels by offering a compact, sand-free, and quick-drying alternative. Nakie's positioning is both functional, emphasizing performance and simplicity, and emotional, appealing to the desire for hassle-free travel and outdoor experiences. The brand offers a range of beach towels with different patterns and colors, all sharing the same functional benefits and brand identity. # Product The Nakie beach towel is a compact, sand-free, super absorbent, and fast-drying towel designed for travel and outdoor activities. It folds up super small and fits into any size luggage. Despite it packing smaller, it's so much bigger than your standard beach towel. The towel is sand-free, so you can dry comfortably, and no sand will stick to the towel, causing a mess in your bag. It's super absorbent and fast drying, making it easy to pack and re-use every day. Finally, it comes in this really cute waterproof bag, so yes, it's easy to carry around, but you can also keep all your valuables safe while you're swimming at the beach. The towel is available in various patterns and colors. A purchase barrier addressed is the inconvenience of traditional bulky beach towels that take up a lot of space and collect sand. # Visual style The ad has a bright and cheerful aesthetic, with natural lighting and vibrant colors. The editing style is quick and dynamic, with fast cuts and smooth transitions that keep the viewer engaged. The production quality is polished, giving the ad a professional and trustworthy feel. The pacing is consistent, with a steady rhythm that matches the upbeat music. The visuals are timed to the music beats and voiceover lines, creating a cohesive and engaging viewing experience. # Hooks Spoken: 00:00–00:04 This is the one thing you have to pack for Europe summer! Text overlay: This is the one thing you have to pack / for Europe summer! Visual: 00:00–00:04 A woman stands outside against a clear blue sky, holding a patterned Nakie bag. She is wearing a white tank top, green pants, and a tan baseball cap. The camera is positioned low, looking up at her in a selfie-style shot. The lighting is bright and natural. Text overlay: "This is the one thing you have to pack for Europe summer!" # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the inconvenience of traditional beach towels that are bulky, take up a lot of space, and collect sand. "No sand will stick to the towel causing a mess in your bag." # Value propositions - Compact and portable: Folds up super small and fits into any size luggage. - Large and comfortable: Much bigger than your standard beach towel. - Hassle-free: Sand-free, so you can dry comfortably and no sand will stick to the towel. - Practical and reusable: Super absorbent and fast drying making it easy to pack and re-use every day. - Convenient and secure: Comes in this really cute waterproof bag, so yes, it's easy to carry around, but you can also keep all your valuables safe while you're swimming at the beach. - Cost-effective: If you bundle two or more towels together you can save 15% OFF straight away. # Benefits - Folds up super small - Fits into any size luggage - Much bigger than your standard beach towel - Sand-free - Dry comfortably - No sand will stick to the towel - Super absorbent - Fast drying - Easy to pack - Re-use every day - Comes in this really cute waterproof bag - Easy to carry around - Keep all your valuables safe while you're swimming at the beach - Save 15% OFF # Features - Folds up super small - Fits into any size luggage - Much bigger than your standard beach towel - Sand-free - Super absorbent - Fast drying - Comes in this really cute waterproof bag # Call to action None used. # Point of view - Customer 100% – The ad is told from the perspective of customers or influencers who are using and promoting the product. # Storyline - 00:00–00:04 00:00–00:04 This is the one thing you have to pack for Europe summer! The presenter introduces the Nakie beach towel as an essential item for a European summer trip, creating intrigue and setting the stage for the product's benefits. The perspective is from a travel enthusiast sharing packing tips, conveyed through an enthusiastic tone and direct address to the audience. This moment aims to capture attention and establish the product's relevance for summer travel. - 00:05–00:08 00:05–00:08 It folds up super small and fits into any size luggage. The ad demonstrates the compact size of the Nakie towel, highlighting its convenience for travel. The perspective is from a traveler showcasing the product's portability, conveyed through a practical demonstration and clear statement of its benefit. This moment builds on the initial hook by providing a tangible reason to consider the product. - 00:08–00:12 00:08–00:12 Despite it packing smaller, it's so much bigger than your standard beach towel. The ad emphasizes the size of the towel, highlighting that it is larger than a standard beach towel. The perspective is from a traveler showcasing the product's size, conveyed through a practical demonstration and clear statement of its benefit. This moment builds on the initial hook by providing a tangible reason to consider the product. - 00:13–00:14 00:13–00:14 It's sand-free. The ad highlights the sand-free feature of the Nakie towel, showcasing its ability to repel sand. The perspective is from a beachgoer demonstrating the product's sand-resistant properties, conveyed through a visual demonstration and clear statement of its benefit. This moment addresses a common beach-related frustration and positions the product as a solution. - 00:15–00:18 00:15–00:18 so you can dry comfortably and no sand will stick to the towel causing a mess in your bag. The ad emphasizes the sand-free feature of the Nakie towel, showcasing its ability to repel sand. The perspective is from a beachgoer demonstrating the product's sand-resistant properties, conveyed through a visual demonstration and clear statement of its benefit. This moment addresses a common beach-related frustration and positions the product as a solution. - 00:19–00:24 00:19–00:24 It's super absorbent and fast drying making it easy to pack and re-use every day. The ad highlights the absorbent and fast-drying features of the Nakie towel, showcasing its practicality for everyday use. The perspective is from a beachgoer demonstrating the product's absorbent properties, conveyed through a visual demonstration and clear statement of its benefit. This moment addresses a common beach-related frustration and positions the product as a solution. - 00:25–00:28 00:25–00:28 Finally, it comes in this really cute waterproof bag. The ad highlights the waterproof bag that the Nakie towel comes in, showcasing its practicality for everyday use. The perspective is from a beachgoer demonstrating the product's waterproof bag, conveyed through a visual demonstration and clear statement of its benefit. This moment addresses a common beach-related frustration and positions the product as a solution. - 00:29–00:33 00:29–00:33 So yes, it's easy to carry around, but you can also keep all your valuables safe while you're swimming at the beach. The ad highlights the waterproof bag that the Nakie towel comes in, showcasing its practicality for everyday use. The perspective is from a beachgoer demonstrating the product's waterproof bag, conveyed through a visual demonstration and clear statement of its benefit. This moment addresses a common beach-related frustration and positions the product as a solution. - 00:34–00:38 00:34–00:38 Plus, if you bundle two or more towels together you can save 15% OFF. The ad highlights the discount that the Nakie towel comes in, showcasing its practicality for everyday use. The perspective is from a beachgoer demonstrating the product's discount, conveyed through a visual demonstration and clear statement of its benefit. This moment addresses a common beach-related frustration and positions the product as a solution. - 00:39–00:44 00:39–00:44 So if you're packing your bags for your travels, don't forget your Nakie beach towel. The ad highlights the Nakie towel, showcasing its practicality for everyday use. The perspective is from a beachgoer demonstrating the product, conveyed through a visual demonstration and clear statement of its benefit. This moment addresses a common beach-related frustration and positions the product as a solution.

# Ad summary This ad promotes Nakie brand sand-free beach towels. The ad highlights the towels' sand-free properties, softness, absorbency, size, and the fact that they come in a pouch. The ad also highlights that the towels are made from recycled plastic bottles and that the company plants four trees for every product sold. # Brand positioning Nakie is presented as an environmentally conscious brand that offers high-quality, functional beach towels. The brand emphasizes sustainability by using recycled materials and planting trees for every product sold. Nakie positions itself as a provider of premium beach towels that are not only effective but also contribute to environmental preservation. The brand aligns with values of sustainability, quality, and social responsibility, appealing to consumers who want to make eco-friendly choices without compromising on product performance. # Product Nakie offers sand-free beach towels that are designed to be soft, absorbent, and larger than average. These towels are made from recycled plastic bottles, emphasizing the brand's commitment to sustainability. Each towel comes in a cute little pouch, making it easy to carry essentials like phones, keys, and sunscreen while keeping them dry and sand-free. The towels are highlighted for their ability to hold up to a liter of water and dry quickly. Nakie addresses the common frustration of sandy towels at the beach by offering a solution that is both functional and environmentally friendly. # Visual style The ad has a bright, natural aesthetic with a UGC feel. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of authenticity and relatability. The visuals are timed to the voiceover lines, enhancing the overall engagement. # Hooks Spoken: Do you hate when you come out of the water and your towels all sandy? Text overlay: Omg this is such a good Christmas gift idea 🥰 (Comment) / Do you hate / when you come out of the water / and your towels all sandy Visual: 00:00–00:01 A woman in a white bathing suit walks towards the camera on a sandy beach with a river in the background. She is holding a patterned pouch. A comment bubble is visible in the upper left corner. / 00:01–00:02 A man runs out of the ocean onto a sandy beach on a sunny day. / 00:02–00:03 Two sandy towels, one pink and one patterned, lie on the beach. / 00:03–00:04 A close-up of a pink towel covered in sand. # Funnel stage Consideration # Pain points The central frustration is the annoyance of sandy towels after coming out of the water at the beach. "Do you hate when you come out of the water and your towels all sandy?" # Value propositions - Sand-free towels that are also soft and absorbent - Environmentally friendly towels made from recycled plastic - Convenient pouches for carrying essentials - Larger size for better coverage - Contribution to environmental conservation through tree planting # Benefits - Keeps your belongings dry and sand free - Environmentally friendly - Plant four trees for every product sold # Features - Sand free - Super soft - Really absorbent - Hold up to a litre of water - Dry super quick - 15% larger than an average beach towel - Come in cute little pouches - Made from 28 recycled plastic bottles # Call to action Get yours today # Social proof - "Omg this is such a good Christmas gift idea 🥰" – jocelynn (Comment) # Point of view - Customer 80% – The ad is primarily told from the perspective of a customer who is demonstrating and explaining the benefits of the product. - Brand 20% – The brand's perspective is communicated through product claims and demonstrations of its features. # Storyline - 00:00–00:04 A woman walks along a beach and asks if you hate when you come out of the water and your towels are all sandy. - 00:04–00:07 The ad shows a pink towel covered in sand, and when shaken, the sand sticks to it. This highlights the problem of traditional towels. - 00:07–00:08 The woman then says that's why you need one of these, referring to the Nakie sand-free towel. This introduces the product as a solution. - 00:08–00:10 A man shakes a blue striped Nakie towel, demonstrating that it is sand-free. This shows the product in action. - 00:10–00:14 The woman shows the texture of the towel and says they're not like most sand-free towels, they're actually still super soft. - 00:14–00:15 A woman dries herself with the towel and the narrator says that the towels are really absorbent. - 00:15–00:18 A woman pours water on a towel in a bowl and says they hold up to a liter of water. This demonstrates the towel's absorbency. - 00:18–00:20 The ad shows towels drying on the back of a truck and says they dry super quick. This highlights the quick-drying feature. - 00:20–00:24 The woman says they're 15% larger than an average beach towel. This emphasizes the size benefit. - 00:24–00:30 The woman shows the pouch that the towel comes in and says they come in these cute little pouches, which is perfect for popping your phone, your keys, your sunscreen in. - 00:30–00:33 The woman says when you're out exploring, it keeps them dry and sand-free. This highlights the pouch's protective function. - 00:33–00:35 The woman says the towels are made from 28 recycled plastic bottles. This emphasizes the sustainability aspect. - 00:35–00:39 The ad shows people packing the towels and says for every product they sell, they'll plant four trees. This highlights the company's environmental commitment. - 00:39–00:44 The woman says with so many beautiful colors to choose from, what are you waiting for? Get yours today. This is a call to action.

# Ad summary A UGC-style ad featuring an influencer promoting Nakie protein bars. The ad emphasizes the nutritional benefits, gluten-free composition, and chocolate-coating flavors of the bars, positioning them as a convenient and healthy snack. # Brand positioning Nakie is presented as a health-conscious brand catering to active, educated consumers who value clean eating. The brand emphasizes the use of high-quality protein, collagen, and tapioca fiber, while explicitly excluding seed oils, emulsifiers, and added fillers. The brand appeals to consumers seeking convenient, nutritious snacks that align with a healthy lifestyle, particularly those interested in gut and skin health. Their brand aims to be a snack to bring anywhere and be a healthy and filling choice. # Product The Nakie protein bar is a gluten-free snack bar packed with high-quality protein, collagen, and tapioca fiber to help consumers stay full for longer and improve gut and skin health. The bars are made with clean ingredients and contain no seed oils, emulsifiers, or added fillers. The bars are available in three delicious flavors with chocolate coatings and non-chocolate coatings. The product is targeted towards students, working professionals, and active individuals who need a perfect, convenient snack for various activities such as studying, working, or adventuring. The bar aims to address the struggle of finding a healthy snack that is also convenient to take with you on the go. # Visual style The ad has a UGC feel, with natural lighting and handheld camera shots, giving it an authentic and approachable vibe. The editing style includes quick cuts and smooth transitions to keep the pace engaging. The production quality is a hybrid, combining polished commercial elements with a casual, relatable aesthetic. The pacing is upbeat and consistent, and cuts are timed to coincide with the audio. # Hooks Spoken: They're finally back in stock. Text overlay: 00:00–00:08 Visual: 00:00–00:02: A young female influencer stands on a staircase surrounded by greenery. She is fair-skinned with long blonde hair, wearing a white tee and striped shorts. She is holding the Nakie protein bar. Behind her is a large comment from a consumer who enjoys the bar. # Funnel stage Consideration # Pain points The ad addresses the frustration of finding a convenient and healthy snack option. It highlights the lack of time and options when on the go, whether at school, work, or during daily activities, and offers the Nakie bar as a perfect solution. # Value propositions - A convenient and healthy snack - Perfect snack for uni, work, school or any adventure # Benefits - Stay fuller for longer - Good for your gut and skin health - No seed oils - No emulsifiers - No added fillers # Features - High quality protein - Collagen - Tapioca fiber - Gluten free - Clean ingredients - Chocolate coating - Non chocolate coating # Call to action You got to check them out today. # Social proof - "Tried so many protein bars but I always come back to this one. So glad it's BACK!!" – Customer (Comment) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer and advocate of the product. # Storyline - 00:00–00:02 The ad opens with a comment mentioning the Nakie protein bar. - 00:01–00:02 The creator introduces a Nakie protein bar, stating that it is back in stock. - 00:02–00:08 The creator expresses her obsession with the bar and packs it in her uni backpack for a snack in between classes. - 00:08–00:12 The creator states the bars are packed with high-quality protein and will keep consumers fuller for longer. - 00:12–00:18 The creator notes the bar contains collagen and tapioca fiber which is good for gut and skin health. - 00:18–00:24 The creator states that the bar is gluten free and packed with clean ingredients, with no seed oils. - 00:26–00:28 The creator says there are three delicious flavors with chocolate coating. - 00:32–00:40 The creator wraps up the ad by asking the audience to check them out today.

# Ad summary This ad features a female presenter sitting at an outdoor table. She expresses excitement that the Nakie protein bars are back in stock after selling out in just 11 days. She encourages viewers to grab some before they are gone again. # Brand positioning NAKIE is presented as a popular and in-demand brand, specializing in protein bars. The fact that they sold out quickly implies a high level of desirability and consumer demand. The brand aligns with a lifestyle of health and convenience. The ad showcases the brand's commitment to providing tasty and nutritious options, appealing to consumers who value both taste and health in their snacks. # Product NAKIE protein bars are presented as a highly desirable snack option that quickly sold out upon initial release. The ad highlights the bars' popularity and implies their delicious taste and high quality as reasons for their rapid sell-out. It also suggests that the protein bars are for people who want a tasty protein snack but need to purchase quickly before they are gone. # Visual style The ad has a casual, UGC feel with natural lighting. The editing style features quick cuts, keeping the pace upbeat and engaging. The production quality suggests a straightforward approach, typical of social media content, which helps convey authenticity. # Hooks Spoken: 00:00–00:02 These Nakie protein bars are back in stock. Text overlay: 00:00–00:02 You asked. We listened. / 00:00–00:02 Protein bars are BACK IN STOCK! 💥 / 00:01–00:02 THESE NAKIE PROTEIN BARS Visual: 00:00–00:02: A woman with long blonde hair, wearing a tan t-shirt, sits at an outdoor table. There is a backpack on the table to her left and protein bars in front of her. She looks into the camera and smiles. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the frustration of not being able to purchase the protein bars when desired. # Value propositions - The protein bars are back in stock because 'you asked, we listened,' implying customer requests and brand responsiveness. # Call to action None used. # Social proof - “These Nakie protein bars sold out in just 11 days.” – Female 1 (Customer) # Point of view - Customer 100% – The ad is presented through the lens of a real or implied user of the product. # Storyline - 00:00–00:01 The ad begins with a woman sitting at a table outdoors, looking directly at the camera. - 00:01–00:02 She announces that the NAKIE protein bars are back in stock. This is presented as a response to popular demand. - 00:02–00:04 She shares the fact that the protein bars sold out in just 11 days. - 00:04–00:07 She urges viewers to purchase them quickly, implying that they might sell out again.

# Ad summary The ad is for Nakie Bar, it highlights the health benefits and the popularity of the bar. # Brand positioning Nakie Bar positions itself as a health-conscious snack alternative. The brand appears to target consumers who seek nutritious options without sacrificing taste, as indicated by the emphasis on natural ingredients and delicious flavor, contrasting with other unhealthy snacks in the market. The brand aligns with values of health, natural ingredients, and satisfaction in its Berry Ripe With Choc Coating bar. # Product The Nakie Bar Berry Ripe With Choc Coating is a nutritious snack bar designed to provide a convenient and healthy option for consumers. It is promoted for being made of whole foods and is gluten free with 20g of protein and 10g of fibre. The product aims to address the need for a snack that can provide the body with nutrition. # Visual style The ad features a clean and informative aesthetic. The product is centrally displayed, with annotations pointing out key features. The background is a solid, soft color. The use of simple white text and arrows against the product helps draw attention to the nutritional benefits, while the five-star rating at the bottom provides social proof. # Hooks Headline: It's not lack of sleep It's lack of nutrition # Funnel stage Middle of funnel (Consideration) # Pain points The ad suggests that a common pain point is misattributing fatigue to lack of sleep when the root cause might be nutritional deficiency. "It's not lack of sleep / It's lack of nutrition" # Value propositions - Provides protein, fibre, whole foods, gluten free. # Benefits - Nutrition # Features - 20g protein - 10g fibre - Whole foods - Gluten free # Call to action None used. # Social proof - Loved by thousands of Aussies # Point of view - Brand: Emphasized the nutrition in Nakie Bar to address the pain point that consumers are actually suffering from malnutrition, rather than lack of sleep. - Customer: 'Loved by thousands of Aussies' and five star rating highlight the popularity and satisfaction among other customers, and build trust. # Storyline - The ad opens by stating that lack of sleep is not the issue, but rather lack of nutrition, setting up the problem that the Nakie Bar is meant to solve. The brand presents the 'problem' as the audience's point of view, implying that they may be misattributing their fatigue to a lack of sleep when it's actually a nutritional deficiency. - Next, the ad showcases the Nakie Bar and highlights its features, such as '20g protein,' '10g fibre,' 'Whole foods,' and 'Gluten free'. The brand lists the nutritious benefits of the product, shifting the point of view to showcase the product's key attributes, and what makes it the ideal nutritious snack. - Finally, the ad includes social proof with the text 'Loved by thousands of Aussies' and a 5-star rating. The brand is emphasizing popularity and trustworthiness, reassuring the audience that many others have enjoyed and benefited from the product. The social proof validates the product's appeal and encourages trial.

# Ad summary This ad compares NAKIE bar to Cherry Ripe, highlighting the benefits of NAKIE bar and the disadvantages of Cherry Ripe. # Brand positioning NAKIE is presented as a health-conscious brand, contrasting itself with competitors by focusing on natural, whole food ingredients, high protein content, and absence of added sugar and gluten. The brand aims to occupy the space of a nutritious and wholesome snack option, appealing to consumers who prioritize healthy eating and are wary of chemical additives and sugar-heavy snacks. The brand promotes a lifestyle of healthy choices and natural ingredients, standing against the norms of processed and sugary snacks. # Product The NAKIE bar is a snack bar that comes in a red wrapper. Specifically, it is "BERRY RIPE WITH CHOC COATING". According to the ad, the NAKIE bar contains 20g of protein, is made with whole food ingredients, has no added sugar, and is gluten-free. These features collectively position the NAKIE bar as a healthy and nutritious alternative to traditional snack bars. The ad encourages consumers to try the NAKIE bar by highlighting its health benefits and contrasting it with less healthy options. # Visual style The ad has a clean, minimalist visual style. The production quality appears to be studio-shot. A side-by-side comparison layout shows the product and competitor. The image treatment includes background removal. Typography integration is large and bold. The style is designed for scannability in-feed. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of consumers who seek healthy snack options but are wary of the negative effects of traditional snack bars, such as energy spikes, chemical additives, and high sugar content. The inclusion of "Energy Spike then crash" and "Chemical Additives" illustrates the pain points the product aims to solve. # Value propositions - Nutritious snack with 20g protein - Wholesome ingredients - No crash from sugar - Gluten free bar # Benefits - 20g of Protein - whole food ingredients - No added sugar - Gluten Free - No energy spike then crash - No chemical additives - Less sugar - Gluten Free # Features - 20g of Protein - whole food ingredients - No added sugar - Gluten Free # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting its product and promoting its advantages over the competitor. - Customer: The ad speaks to the customer's desire for healthier snack options. # Storyline - The ad begins by introducing the NAKIE bar alongside a competitor, Cherry Ripe, to immediately establish a comparison. This captures attention by creating a direct contrast between the two products. - The ad then presents a series of opposing points, showing the advantages of the NAKIE bar (such as 20g of Protein, whole food ingredients, No added sugar, and Gluten Free) versus the drawbacks of Cherry Ripe (Energy Spike then crash, Chemical Additives, 20g of sugar, and Contains Gluten). This highlights the health benefits of the NAKIE bar and positions it as a superior choice.

# Ad summary This ad compares Nakie Bar and Cherry Ripe nutritional snack bars by listing health facts and nutritional data, implying that Nakie Bar is healthier. # Brand positioning Nakie aims to position itself as a healthy snack option for those who are health-conscious. The brand pushes against category norms for traditional snack bars, which are often high in sugar and contain additives. Nakie’s brand positioning is primarily functional, highlighting whole food ingredients, no seed oils or fillers, and a high protein content, while also appealing to consumer's desire for guilt-free indulgence. # Product Nakie Bar is presented as a healthy alternative to traditional snack bars. It is a berry ripe flavored bar with choc coating, promoted for being a whole food ingredient snack bar with 20g of protein, 3.8g of sugar, gluten free, 10g dietary fibre, no seed oils or fillers, and is made in Aus. The ad promotes the Nakie Bar as a snack that tastes like a cherry ripe with the added health benefits of natural ingredients and high protein. The ad addresses purchase barriers by presenting itself as a healthy alternative to other less healthy snack bars. # Visual style The ad has a clean, minimalist aesthetic with a focus on presenting product information in a clear and accessible manner. The use of solid color backgrounds and simple text layouts creates a modern and informative feel, while the side-by-side comparison format reinforces the ad's intent to directly contrast the two products. The overall impression is one of transparency and straightforwardness, aiming to build trust with the viewer through factual information. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points Consumers who want to indulge in snacks but are concerned about the high sugar content and artificial additives in traditional snack bars. # Value propositions - Providing a high-protein, gluten-free snack with whole food ingredients and no artificial additives, allowing consumers to indulge in a cherry ripe flavor without compromising their health or dietary preferences. # Benefits - Tastes like a cherry ripe # Features - 20g Protein - 3.8g sugar - Whole food ingredients - Gluten Free - 10g Dietary Fibre - No seed oils or fillers - Made in Aus # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is comparing it's product to Cherry Ripe. # Storyline - The ad begins by presenting the Nakie Bar on the left side and Cherry Ripe bar on the right, setting up a side-by-side comparison that is told from the brand's perspective. The goal is to immediately capture attention and establish a framework for comparing the nutritional benefits of each product. - The ad then lists key nutritional facts for each bar, highlighting the Nakie Bar's high protein and dietary fiber content, along with its lower sugar content and absence of artificial additives, which is being told from the brand's perspective. This is included to inform consumers about the nutritional benefits of Nakie Bar compared to Cherry Ripe. - The ad concludes by noting that both bars taste like a cherry ripe, from the brand's perspective, suggesting that Nakie Bar offers the same flavor profile as Cherry Ripe, but with added health benefits. This is included to reinforce the idea that consumers can enjoy the same taste without compromising their health.

# Ad summary This ad promotes Nakie protein bars as a healthy and delicious alternative to other protein bars. The ad features a woman in a supermarket who points out that many protein bars are full of unhealthy ingredients. She then introduces Nakie protein bars as a clean, simple, and delicious option with no added nasties or artificial ingredients. The ad also shows other people enjoying Nakie protein bars in various settings. # Brand positioning Nakie is presented as a health-conscious brand that prioritizes clean, simple ingredients in its protein bars. The brand positions itself against competitors that may use unhealthy or artificial ingredients, appealing to consumers who are looking for a healthier snack option. Nakie aligns with a lifestyle that values natural ingredients and avoids processed foods. The brand's positioning is both functional, emphasizing the clean ingredients, and emotional, suggesting that consumers can feel good about eating Nakie bars. # Product Nakie protein bars are presented as a healthy and delicious snack option made with clean, simple ingredients that are easy to pronounce. The bars are high in protein and collagen-boosted, with no added nasties or artificial ingredients. The ad shows the bars being manufactured in a clean facility and enjoyed by people in various settings, such as at a waterfall, on the beach, and at a playground. The ad addresses the purchase barrier of taste by emphasizing that Nakie bars actually taste amazing. The ad features the Berry Ripe with Choc Coating and Peanut Butter Caramel with Choc Coating flavors, as well as Double Choc Fudge with Choc Coating. # Visual style The ad has a UGC feel, with a mix of selfie-style shots and professionally filmed footage. The editing is quick, with cuts timed to the music and voiceover. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of authenticity and relatability. The pacing is fast, with frequent cuts to maintain viewer engagement. # Hooks Spoken: High protein, low sugar, / Still full of crap, though! Text overlay: High protein? / Low sugar??? / Still full of crap, though! Visual: 00:00–00:01 A close-up shot inside a supermarket aisle. A hand with gold rings points to a row of protein bars on a shelf. The bars have blue and brown packaging with text that reads "20G Protein per bar", "High Protein", and "Low Sugar". The background is blurred, showing other products on the shelves. / 00:01–00:03 A woman with blonde hair, wearing a black tank top and black shorts, stands in the supermarket aisle. She holds a protein bar in her hand and looks at the camera with a disgusted expression. The background shows shelves stocked with various food products. # Funnel stage Consideration # Pain points The ad highlights the frustration of finding protein bars that are marketed as healthy but are actually full of unhealthy ingredients. The woman in the ad expresses her disgust with the phrase "Still full of crap, though!" # Value propositions - Nakie protein bars offer a healthy and delicious alternative to other protein bars that may be full of unhealthy ingredients. - Nakie protein bars are made with clean, simple ingredients that are easy to pronounce, so you know exactly what you're putting into your body. - Nakie protein bars are high in protein and collagen-boosted, providing you with the nutrients you need to stay energized and feel your best. # Benefits - Satisfying - Delicious - Healthy - Easy to digest - Good for your body # Features - High protein - Collagen boosted - Clean ingredients - Simple ingredients - Ingredients you can actually pronounce - No added nasties - No artificial ingredients # Call to action Get yours at nakie.com # Social proof - "They're delicious and they're the only protein bars I actually want to eat." – Male 3 (Customer) # Point of view - Customer 80% – The ad is primarily told from the perspective of a customer who is dissatisfied with other protein bars and recommends Nakie as a healthier and tastier alternative. - Brand 20% – The brand's perspective is communicated through product claims and visuals of the manufacturing process. # Storyline - 00:00–00:01 The ad opens with a close-up of a woman's hand pointing to a protein bar on a supermarket shelf, questioning its high protein and low sugar content. - 00:01–00:03 The woman then looks at the camera with a disgusted expression, stating that the bar is still full of crap, though. - 00:03–00:07 The woman then introduces the concept of the ad, stating that she will give five reasons why viewers should ditch these protein bars. - 00:07–00:12 The ad then transitions to a shot of Nakie protein bars being manufactured in a clean facility, emphasizing the brand's clean and simple ingredients. - 00:12–00:15 The ad then shows various people enjoying Nakie protein bars in different settings, such as at a waterfall, on the beach, and at a playground, highlighting the bars' versatility and appeal. - 00:15–00:16 The woman then reappears in the supermarket, holding a Nakie protein bar and emphasizing its high protein content. - 00:16–00:17 The ad then returns to the waterfall setting, where a person opens a Nakie protein bar and expresses their satisfaction. - 00:17–00:19 The woman then reappears in the supermarket, holding a Nakie protein bar and stating that they actually taste amazing. - 00:19–00:22 The ad then shows a variety of Nakie protein bars, emphasizing their satisfying nature. - 00:22–00:26 The ad then shows a man holding two Nakie protein bars, stating that they are delicious and the only protein bars he actually wants to eat. - 00:26–00:28 The woman then reappears in the supermarket, encouraging viewers to try Nakie protein bars for themselves and providing the brand's website.

# Ad summary This ad promotes Nakie protein bars as a healthy alternative to other protein bars. The ad features a woman in a supermarket who is looking at protein bars and complaining about the long list of ingredients that she can't pronounce. She then suggests Nakie bars as an alternative, highlighting that they have high-quality protein, clean ingredients, are naturally sweetened with monk fruit, collagen boosted, support gut health, and have no random fillers. # Brand positioning Nakie protein bars are presented as a healthy and natural alternative to traditional protein bars. The brand emphasizes clean, simple ingredients, high protein content, and additional health benefits like collagen boosting and gut support. Nakie positions itself as a brand that prioritizes quality and transparency, appealing to health-conscious consumers who are wary of artificial additives and fillers. The brand aligns with a lifestyle focused on wellness and natural ingredients, pushing against the norm of overly processed protein bars with long, unpronounceable ingredient lists. The brand positioning is both functional (high protein, clean ingredients) and emotional (health, well-being). # Product Nakie protein bars are advertised as a healthy and convenient snack option. The bars contain high-quality protein, with over 21 grams per bar, and are made with clean, simple ingredients naturally sweetened with monk fruit. They are collagen-boosted for skin, joint, and muscle health, and contain prebiotic tapioca fiber to support gut health and prevent bloating. The bars are free from seed oils, emulsifiers, and random fillers, ensuring a high-quality snack. The ad highlights that Nakie bars are a better alternative to other protein bars that are full of rubbish, targeting consumers who are looking for a healthier, more natural protein snack. # Visual style The ad has a UGC feel, with a mix of casual supermarket shots and outdoor scenes. The editing style includes quick cuts and transitions to maintain a fast pace. The production quality is a hybrid of UGC and polished commercial elements, supporting the tone of authenticity and relatability. The pacing is consistent, with cuts timed to the voiceover. The overall aesthetic is bright and natural, with a focus on showcasing the product in everyday settings. # Hooks Spoken: Are you sick of looking at protein bars and seeing a massive long list of ingredients with things you can't even pronounce? Text overlay: Sick of protein bars? / loaded with junk you can't pronounce? Visual: 00:00–00:02: A woman with blonde hair, wearing a gray tank top and black jeans, stands in a supermarket aisle filled with protein bars. She holds a protein bar in her hand and looks directly at the camera, talking. / 00:02–00:07: Close-up of the woman in the same supermarket aisle. She gestures with her hands as she speaks, emphasizing her frustration with the ingredients in typical protein bars. # Funnel stage Consideration # Pain points The ad addresses the frustration of consumers who are tired of seeing long lists of unpronounceable ingredients in typical protein bars, implying that these ingredients are unhealthy or undesirable. # Value propositions - High-quality protein snack with clean ingredients - Naturally sweetened with monk fruit for a healthier option - Collagen boosted for added health benefits - Prebiotic tapioca fiber for gut health and no bloating - Free from seed oils, emulsifiers, and random fillers for a high-quality snack # Benefits - Supports skin, joint, and muscle health - Supports gut health - Prevents bloating - High-quality snack # Features - High-quality protein (over 21 grams per bar) - Clean, simple ingredients - Naturally sweetened with monk fruit - Collagen boosted - Prebiotic tapioca fiber - No seed oils - No emulsifiers - No random fillers # Call to action None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer sharing her experience and preference for the product. # Storyline - 00:00–00:02 The ad opens with a woman in a supermarket aisle looking at protein bars. - 00:02–00:07 She expresses frustration with the long list of unpronounceable ingredients in typical protein bars, setting up the problem. - 00:07–00:10 She introduces Nakie bars as a solution, positioning them as a healthier alternative. - 00:10–00:13 The ad transitions to a close-up shot of three Nakie bars on a wooden surface, highlighting the claim of high-quality protein. - 00:13–00:17 The woman points to a Nakie bar in the supermarket, emphasizing the clean and simple ingredients, naturally sweetened with monk fruit. - 00:17–00:21 The ad shows various people enjoying Nakie bars in different outdoor settings, emphasizing the collagen-boosting benefits for skin, joints, and muscle health. - 00:21–00:25 The ad returns to a close-up of Nakie bars, highlighting the prebiotic tapioca fiber that supports gut health and prevents bloating. - 00:25–00:33 The ad shows various people, emphasizing that Nakie bars have no seed oils, emulsifiers, or random fillers, ensuring a high-quality snack. - 00:33–00:41 The woman encourages viewers to ditch protein bars that are full of rubbish and try Nakie bars as a high-quality protein snack.

# Ad summary This ad promotes Nakie Protein Bars as a high-protein, delicious, and nutritious snack. The ad features a woman in her kitchen holding three Nakie Protein Bars and highlighting the bars' key features, such as no artificial colors or flavors, gluten-free, high-quality protein, no seed oils, emulsifiers, or fillers, prebiotic tapioca fiber, and three different flavors with chocolate-coated options. The ad also shows other people enjoying the bars in various settings, such as at the beach and by a waterfall. # Brand positioning Nakie Protein Bars are positioned as a healthy and delicious snack option. The brand emphasizes natural ingredients, high protein content, and the absence of artificial additives, seed oils, emulsifiers, and fillers. Nakie aims to occupy the space of a nutritious snack that doesn't compromise on taste, aligning with a health-conscious lifestyle. The brand pushes against the norm of processed snacks filled with artificial ingredients, offering a cleaner alternative for those seeking a guilt-free indulgence. # Product Nakie Protein Bars are high-protein snacks made with natural ingredients. They are gluten-free and contain no artificial colors, flavors, seed oils, emulsifiers, or fillers. Each bar contains 21g of high-quality protein and prebiotic tapioca fiber to support gut health, preventing bloating. The bars come in three flavors and include chocolate-coated options. Nakie Protein Bars are for health-conscious individuals looking for a nutritious and delicious snack without any 'rubbish' ingredients. The ad highlights that these bars are a safe and healthy option for kids and adults alike, making them a convenient and guilt-free choice. # Visual style The ad has a bright and cheerful aesthetic, with natural lighting and a clean, modern kitchen setting. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is a hybrid of UGC and polished commercial, giving it a relatable yet professional feel. The pacing is consistent, with cuts timed to the voiceover lines to emphasize key points. # Hooks Spoken: If you're looking for a high protein, yet still delicious snack, then keep watching. Text overlay: Have you tried the new Nakie Protein Bar? / If you're looking for a high protein / yet still delicious snack Visual: A woman with blonde hair, wearing a black tank top and black leggings, stands in a kitchen with white cabinets and stainless steel appliances. She holds three Nakie Protein Bars in her hand and smiles at the camera. # Funnel stage Consideration # Pain points The ad addresses the pain point of finding a healthy and delicious snack that is free from artificial ingredients, seed oils, emulsifiers, and fillers. The ad states, 'There's no artificial colors or flavors, so you know it's safe for your kids to enjoy,' and 'There's no seed oils, emulsifiers or fillers, so you know you're getting a high quality snack.' # Value propositions - High protein, yet still delicious snack - Nutritious and no rubbish included snack # Benefits - Safe for kids to enjoy - Supports gut health - No more bloating - Nutritious snack - Delicious snack # Features - No artificial colors or flavors - Gluten-free - High quality protein - 21g protein per bar - No seed oils, emulsifiers, or fillers - Prebiotic tapioca fiber - Three flavors - Chocolate coated options # Call to action None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer who is enthusiastic about the product and shares its benefits. # Storyline - 00:00–00:07 A woman in her kitchen introduces Nakie Protein Bars as a high-protein, delicious snack option. - 00:07–00:11 The ad transitions to a production line showcasing the manufacturing process of the bars, emphasizing the absence of artificial colors and flavors. - 00:11–00:14 The woman highlights that the bars are gluten-free and contain high-quality protein. - 00:14–00:16 The ad shows the woman holding a bar by a waterfall, emphasizing that each bar contains 21g of protein. - 00:16–00:21 The woman highlights that the bars contain no seed oils, emulsifiers, or fillers, ensuring a high-quality snack. - 00:21–00:27 The woman highlights that the bars contain prebiotic tapioca fiber to support gut health and prevent bloating. - 00:27–00:31 The ad shows various people holding the bars, emphasizing that there are three flavors to choose from, including chocolate-coated options. - 00:31–00:36 The woman concludes by reiterating that Nakie Protein Bars are a nutritious and 'no rubbish included' snack, directing viewers to nakie.com.

# Ad summary This ad promotes Nakie's insulated backpack, highlighting its features such as insulation, durability, and waterproof capabilities. The ad features a brand representative and a creator showcasing the backpack in various outdoor settings, emphasizing its convenience and versatility for activities like camping, beach trips, and boating. # Brand positioning Nakie is presented as a brand focused on creating durable and versatile outdoor gear, specifically designed for active lifestyles and adventures. The brand emphasizes practicality and convenience, offering products that enhance outdoor experiences. Nakie aligns with values of exploration, durability, and ease of use, positioning itself as a reliable companion for outdoor enthusiasts. The brand pushes against the norm of flimsy, non-insulated backpacks, offering a functional and emotional solution for keeping items cold on the go. The brand's positioning is both functional, with its focus on performance and durability, and emotional, with its emphasis on enhancing outdoor experiences and making life easier. # Product The featured product is Nakie's insulated backpack, designed to keep drinks and other items cold for up to 24 hours. It is marketed towards individuals who enjoy outdoor activities such as camping, beach trips, and boating. The backpack is lightweight yet durable, waterproof, and leakproof, ensuring it can withstand various environmental conditions. It features padded straps for comfortable carrying, a bottle opener, and a pocket for easy access to drinks and other essentials. The backpack is available in multiple colors, offering customers a choice to suit their personal style. The ad highlights the backpack's convenience and versatility, emphasizing its ability to make life easier for outdoor enthusiasts. # Visual style The ad has a UGC feel, with natural lighting and outdoor settings. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout the video. The production quality is polished, giving it a professional yet authentic vibe. The visual motifs include recurring shots of the backpack in various outdoor environments, emphasizing its versatility and durability. The pacing is moderate, with cuts timed to the voiceover lines. # Hooks Spoken: Male 1: I'm so excited! We're just about to launch Nakie's new product. Text overlay: 00:00–00:01 / 00:01–00:03 Visual: 00:00–00:02: A man in a black t-shirt stands in a factory setting, holding a green and black backpack. He is smiling and looking directly at the camera. The background shows machinery and equipment used in the manufacturing process. The Nakie logo is visible on the backpack. # Funnel stage Consideration # Pain points The ad addresses the pain point of not having a convenient way to keep drinks and other items cold while engaging in outdoor activities. This is signaled by the line, "And you can keep all your drinks and other things cold for up to 24 hours." # Value propositions - Insulated backpack: Keep drinks cold for up to 24 hours - Lightweight and durable: Easy to carry around and withstand various conditions - Waterproof and leakproof: Protect your belongings from the elements - Padded straps: Super comfy on your shoulders - Bottle opener and pocket: Convenient access to drinks and essentials # Benefits - Keeps drinks and other things cold for up to 24 hours - Easy to carry around - Comfy on your shoulders - Makes life so much easier # Features - Insulated backpack - Lightweight - Durable - Waterproof - Leakproof - Padded straps - Bottle opener - Pocket # Call to action Check them out online before they sell out # Social proof - "Honestly it just makes life so much easier" – Male 2 (Creator) # Point of view - Brand 25% – The brand's POV is communicated through the brand representative introducing the product and highlighting its development. - Customer 75% – The customer's POV is communicated through a creator showcasing the backpack in various outdoor settings and highlighting its features and benefits. # Storyline - 00:00–00:06 The brand representative expresses excitement about launching Nakie's new product. - 00:06–00:13 The ad transitions to a creator showcasing the backpack in various outdoor settings. - 00:13–00:21 The creator highlights the backpack's features, including its insulation, ease of carrying, and ability to keep drinks cold. - 00:21–00:26 The creator emphasizes the backpack's durability and waterproof capabilities. - 00:26–00:37 The creator highlights the backpack's padded straps and additional features like a bottle opener and pocket. - 00:37–00:43 The creator mentions the availability of different colors and encourages viewers to check them out online before they sell out.

# Ad summary This ad showcases the Nakie cooler backpack, highlighting its design, durability, and convenient features like padded straps, chest and hip belts, and a built-in bottle opener. The ad features a man and a woman at the beach, demonstrating the backpack's portability and suitability for outdoor activities. The ad emphasizes the backpack's comfort, storage capacity, and various color options, positioning it as a perfect gift. # Brand positioning Nakie is presented as a brand focused on designing durable and convenient outdoor gear, specifically cooler backpacks. The brand emphasizes thoughtful design, as highlighted by the 'eight months to design' claim, suggesting a commitment to quality and functionality. Nakie aligns with an active, outdoor lifestyle, promoting values of convenience, comfort, and practicality. The brand positions itself as offering products that enhance the user's experience in outdoor settings, such as beaches and parks, by providing solutions for carrying and accessing refreshments. The brand's positioning is both functional (durability, comfort) and emotional (enhancing outdoor experiences). # Product The Nakie cooler backpack is a portable cooler designed to be carried as a backpack. It is marketed as lightweight yet durable, featuring padded shoulder straps, a chest belt, and a hip belt for comfortable carrying. The backpack includes a roll-top closure, a front pocket, and side pockets for storing belongings. A key feature is the built-in bottle opener, adding convenience for users. The backpack is available in multiple colors and is designed for individuals who enjoy outdoor activities and need a convenient way to carry drinks and other items. The ad addresses the pain point of carrying heavy items by emphasizing the backpack's supportive design and lightweight construction. The backpack is presented as a practical and stylish solution for keeping drinks cold while on the go. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots, creating a dynamic yet informative presentation. The production quality is high, with clear visuals and natural lighting, enhancing the overall appeal. The pacing is consistent, maintaining a steady rhythm throughout the ad. The cuts and product actions are timed to the voiceover lines, creating a cohesive audio-visual experience. # Hooks Spoken: Male 1: Eight months to design this cooler bag. Check out why you need one of these! Text overlay: 00:00–00:02 / 00:00–00:03 This is the best cooler backpack you'll ever need. ❄️ Visual: 00:00–00:03: A man stands in a factory setting, with machinery and equipment visible in the background. He is wearing a black t-shirt with the brand logo and khaki pants. He is smiling and gesturing towards a cooler backpack on a table in front of him. The camera is stationary and at eye level, providing a clear view of the man and the product. # Funnel stage Consideration # Pain points The ad addresses the pain point of carrying heavy items, particularly drinks, while engaging in outdoor activities. The ad highlights the backpack's supportive design and lightweight construction to alleviate this frustration. # Value propositions - Lightweight yet durable: Combines portability with long-lasting use. - Padded shoulder straps, chest belt, and hip belt: Ensures comfort and support when carrying heavy loads. - Built-in bottle opener: Adds convenience for accessing refreshments on the go. - Multiple pockets: Provides ample storage for organizing belongings. # Benefits - Comfy on your shoulders - Your back's gonna be supported - Super convenient - Store your belongings # Features - Lightweight - Durable - Padded shoulder straps - Chest belt - Hip belt - Cheeky little bottle opener - Nice pockets # Call to action None used. # Point of view - Brand 5% – The brand's POV is communicated through the initial introduction by the man in the factory, highlighting the design process. - Customer 95% – The customer's POV is communicated through the woman on the beach, who describes the backpack's features and benefits in a casual and relatable manner. # Storyline - 00:00–00:03 The ad begins with a man standing in what appears to be a factory, introducing the Nakie cooler backpack and highlighting the design process. - 00:00–00:03 The man's enthusiastic tone and the factory setting suggest the brand's dedication to quality and innovation. This sets the stage for showcasing the backpack's features and benefits. - 00:03–00:10 The ad transitions to a woman on a beach, who describes the backpack's features, such as its lightweight and durable construction, padded shoulder straps, and comfortable design. - 00:03–00:10 The beach setting and the woman's casual demeanor position the backpack as ideal for outdoor activities. The focus on comfort and durability addresses the needs of active individuals. - 00:10–00:14 The ad shows a man demonstrating the chest and hip belts, emphasizing the support the backpack provides when carrying heavy items. - 00:10–00:14 This reinforces the backpack's practicality and comfort, addressing a common concern for those carrying heavy loads. - 00:14–00:17 The ad shows various people using the backpack in different outdoor settings, such as walking on the beach and carrying it around. - 00:14–00:17 These visuals demonstrate the backpack's versatility and suitability for various activities, highlighting its convenience for carrying drinks and other items. - 00:17–00:28 The woman reappears to highlight additional features, such as the built-in bottle opener and the various pockets for storage. - 00:17–00:28 The focus on convenience and storage capacity reinforces the backpack's practicality and addresses the needs of users who want to stay organized while on the go. - 00:28–00:35 The ad showcases the backpack in different colors and encourages viewers to check them out online before they sell out. - 00:28–00:35 This creates a sense of urgency and encourages immediate action, while also positioning the backpack as a desirable and popular item.

# Ad summary This ad promotes the Nakie Cooler Backpack, highlighting its waterproof and leak-proof features, padded straps, and additional features like a waist strap, chest strap, bottle opener, and a pocket for essentials. The ad showcases the backpack in various outdoor settings, emphasizing its suitability for activities like going to the park, jet skiing, boating, and the beach. It also mentions the availability of different colors and urges viewers to buy quickly due to high demand. # Brand positioning Nakie is presented as a brand that offers practical and durable outdoor gear, specifically designed for adventure and convenience. The brand aligns with a lifestyle of outdoor activities and travel, emphasizing functionality and reliability. Nakie positions itself as a provider of high-quality, versatile products that cater to the needs of active individuals who enjoy spending time outdoors. The brand's tone is casual and enthusiastic, promoting a sense of fun and adventure. The brand pushes against the norm of standard backpacks by offering a cooler backpack that is waterproof and leak-proof. # Product The Nakie Cooler Backpack is a waterproof and leak-proof backpack designed to keep items cool and dry during outdoor activities. It features padded shoulder straps for comfort, a waist strap and chest strap for secure carrying, and a bottle opener attached to the strap for convenience. The backpack also includes a front pocket for storing essentials like wallets, keys, and phones. It is available in multiple colors and is suitable for various activities such as going to the park, jet skiing, boating, and the beach. The backpack is presented as a game-changer for outdoor enthusiasts, addressing the need for a reliable and versatile cooler bag that can withstand wet conditions and keep contents secure and cool. # Visual style The ad has a UGC feel with a mix of static and quick cuts. The production quality is polished, giving it a commercial vibe. The pacing is consistent, with cuts timed to the voiceover. The overall aesthetic is bright and sunny, reflecting the outdoor and adventure theme. # Hooks Spoken: Are you heading away this summer holidays? Text overlay: 00:00–00:05 Visual: 00:00–00:02: A woman with dark hair and fair skin, wearing a beige t-shirt and reindeer antlers, stands indoors in front of a decorated Christmas tree. She holds a beige and an olive green Nakie Cooler Backpack. The camera is stationary and at eye level. # Funnel stage Consideration # Pain points The ad addresses the pain point of needing a reliable and versatile cooler bag that can withstand wet conditions and keep contents secure and cool during outdoor activities. # Value propositions - The backpack that carries the chill for your next adventure 🧊 - Waterproof and leak-proof features ensure your belongings stay dry and protected. - Padded straps, waist strap, and chest strap provide comfort and security for carrying heavy loads. - Attached bottle opener and front pocket offer added convenience for outdoor activities. # Benefits - Super comfy when you've got all of the cans on your back - Nice and secure when you've got the cans on your back # Features - Waterproof - Leak proof - Padded shoulder straps - Waist strap - Chest strap - Bottle opener attached to the strap - Nice little pocket to throw in your wallet, keys, phone # Call to action You better get it quick! # Point of view - Brand 80% – The brand's official voice is used to highlight product features and benefits. - Customer 20% – The ad shows people using the product in various settings, implying a customer perspective. # Storyline - 00:00–00:02 A woman stands in front of a Christmas tree, holding two Nakie Cooler Backpacks and asks if the viewer is heading away for summer holidays. - 00:02–00:05 She encourages the viewer to check out Nakie's newest product, the Nakie Cooler Backpack, conveying excitement and direct engagement. - 00:05–00:06 The ad transitions to a woman riding a bike with a blue Nakie Cooler Backpack, showcasing the product in use and suggesting an active lifestyle. - 00:06–00:08 A man stands on a beach with two Nakie Cooler Backpacks, stating that they are perfect for various outdoor activities. - 00:08–00:12 The ad shows various people using the backpack in different settings, such as walking, jet skiing, and boating, emphasizing its versatility. - 00:12–00:14 The man on the beach returns, calling the backpacks an absolute game-changer, conveying enthusiasm and confidence. - 00:14–00:17 The ad highlights the waterproof and leak-proof features of the backpack, showing it being splashed with water, reinforcing its durability and reliability. - 00:17–00:29 The man on the beach demonstrates the padded shoulder straps, waist strap, and chest strap, emphasizing comfort and security. - 00:29–00:39 He highlights the bottle opener and front pocket, showcasing additional features for convenience. - 00:39–00:42 The man reiterates that the backpacks are an absolute game-changer, reinforcing the product's value. - 00:42–00:49 The ad shows different colors available online and urges viewers to buy quickly due to high demand, creating a sense of urgency.

# Ad summary This ad promotes the Nakie cooler bag, an insulated backpack designed to keep drinks and other items cold for up to 24 hours. The ad features a man in a factory showing the cooler bag, followed by a man on a beach demonstrating the bag's features and benefits, such as its lightweight design, durability, waterproof and leakproof construction, padded straps, bottle opener, and pocket. The ad emphasizes the bag's convenience and suitability for outdoor activities like camping, beach trips, and boating. # Brand positioning Nakie is presented as a brand focused on providing practical and durable solutions for outdoor enthusiasts. The brand aligns with a lifestyle of adventure, convenience, and enjoying the outdoors with friends. Nakie positions itself as a provider of high-quality, functional gear that enhances the outdoor experience, emphasizing the convenience and durability of its products. The brand's tone is enthusiastic and friendly, aiming to connect with customers who value both performance and ease of use in their outdoor equipment. # Product The Nakie cooler bag is an insulated backpack designed to keep drinks and other items cold for up to 24 hours. It is lightweight yet durable, waterproof, and leakproof, making it suitable for various outdoor activities. The backpack features padded straps for comfortable carrying, a bottle opener for added convenience, and a pocket for storing essentials. It is designed for individuals who enjoy camping, beach trips, boating, and other outdoor adventures, providing a convenient way to keep refreshments cold while on the go. The bag is available in multiple colors, offering customers a choice to suit their personal style. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots, creating a dynamic yet informative presentation. The production quality is high, with clear visuals and professional-looking shots, but it also incorporates casual, handheld camera work to give it a more authentic feel. The pacing is consistent, with cuts timed to the music and voiceover lines, enhancing the overall engagement. # Hooks Spoken: Male 1: We are so excited! We're just about to launch the Nakie cooler bag, Text overlay: 00:00–00:02: WE ARE SO EXCITED! / 00:01–00:03: WE'RE JUST ABOUT TO LAUNCH THE NAKIE COOLER BAG, Visual: 00:00–00:02: A man with short brown hair, wearing a black t-shirt and khaki pants, stands in a factory setting with machinery and equipment in the background. He is smiling and gesturing towards the camera, with several light green Nakie cooler bags on a table in front of him. The camera is at eye level and slightly shaky, creating a sense of immediacy. / 00:02–00:03: A close-up shot of a machine pressing straps together, with a person wearing a purple long-sleeve shirt operating it. The background is a factory setting with various equipment and materials. # Funnel stage Consideration # Pain points The ad addresses the pain point of needing to keep drinks and other items cold while engaging in outdoor activities. This is signaled by the line, "And you can keep all your drinks and other things cold for up to 24 hours." # Value propositions - Insulated backpack: Keeps drinks cold for up to 24 hours - Lightweight and durable: Easy to carry around and long-lasting - Waterproof and leakproof: Suitable for various outdoor activities - Padded straps: Comfortable to wear - Bottle opener and pocket: Convenient for accessing drinks and essentials # Benefits - Keeps drinks and other things cold for up to 24 hours - Easy to carry around - Comfy on your shoulders - Makes life so much easier # Features - Insulated backpack - Lightweight - Durable - Waterproof - Leakproof - Padded straps - Bottle opener - Pocket # Call to action Check them out online before they sell out # Point of view - Customer 50% – The customer POV is communicated through a casual tone, use cases, and testimonials. - Brand 50% – The brand POV is communicated through product claims and demos. # Storyline - 00:00–00:07 A man in a factory setting excitedly introduces the Nakie cooler bag, stating that it is about to launch and that they have been working on it for the last 8 months. - 00:06–00:07 The man expresses confidence that viewers will love the product, setting a positive and enthusiastic tone. - 00:07–00:14 A man on a beach introduces the Nakie cooler bag as a game changer for camping, beach trips, boating, and jet skiing. - 00:14–00:18 The man highlights that the bag is an insulated backpack that is super easy to carry around. - 00:18–00:23 The man explains that the bag can keep drinks and other things cold for up to 24 hours. - 00:23–00:25 The man emphasizes that the bag is lightweight but still super durable. - 00:25–00:31 The man highlights that the bag is waterproof and leakproof and has padded straps, making it super comfy on your shoulders. - 00:31–00:38 The man states that the bag makes life so much easier and has a bottle opener and a pocket, so you can get your drinks out and open them no problem. - 00:38–00:43 The man mentions that the bag has a few different colors to choose from and encourages viewers to check them out online before they sell out.

# Ad summary This ad showcases the Nakie cooler bag, highlighting its features and benefits for outdoor activities. The ad features a man who is presumably the founder of the company, as well as a creator who demonstrates the product's use cases and features. # Brand positioning Nakie is presented as a brand that creates durable, high-quality outdoor gear designed for adventure and convenience. The brand emphasizes practicality and functionality, offering products that enhance the user's experience in nature. Nakie aligns with a lifestyle of outdoor exploration, social gatherings, and enjoying the elements. The brand pushes against the norm of flimsy, disposable coolers by offering a robust, eco-friendly alternative. Nakie's positioning is both functional (durability, insulation) and emotional (enhancing outdoor experiences). # Product The Nakie cooler bag is an insulated backpack designed to keep drinks and other items cold for up to 24 hours. It is marketed towards individuals who enjoy camping, beach outings, boating, and other outdoor activities. The backpack is lightweight yet durable, waterproof, and leakproof, ensuring it can withstand various environments. It features padded straps for comfortable carrying, a bottle opener, and a pocket for convenient access to essentials. The bag is available in multiple colors, offering users a choice to suit their style. The ad emphasizes the bag's ability to make life easier by providing a reliable and convenient way to keep items cold while on the go. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots, creating a dynamic yet informative presentation. The production quality is high, with clear visuals and professional-looking shots, but it also incorporates casual, handheld camera work to give it a more authentic feel. The pacing is consistent, with cuts timed to the music and voiceover lines, enhancing the overall engagement. # Hooks Spoken: 00:00–00:03 Eight months to design this cooler bag! Check out why you need one of these. Text overlay: 00:00–00:03 8 MONTHS TO DESIGN THIS COOLER BAG! / 00:02–00:03 CHECK OUT WHY YOU NEED ONE OF THESE Visual: 00:00–00:03 A man, presumably the founder, stands in what appears to be a factory setting with machinery and shelves of parts in the background. He is wearing a black t-shirt and khaki pants, leaning towards the camera with a cooler bag on a table in front of him. The camera is at eye level and slightly tilted upward, creating a casual, direct address. # Funnel stage Consideration # Pain points The ad addresses the frustration of not having a reliable way to keep drinks and other items cold while on the go, especially during outdoor activities. "And you can keep all your drinks and other things cold for up to 24 hours." # Value propositions - Convenient way to keep items cold while on the go - Durable and reliable for outdoor activities - Comfortable to carry for extended periods - Easy access to drinks and essentials # Benefits - Keeps drinks and other things cold for up to 24 hours - Easy to carry around - Lightweight - Durable - Comfy on your shoulders - Makes life so much easier # Features - Insulated backpack - Waterproof - Leakproof - Padded straps - Bottle opener - Pocket # Call to action Check them out online before they sell out # Point of view - Brand 10% – The brand's POV is communicated through the founder's initial introduction of the product. - Customer 90% – The customer POV is communicated through a creator who demonstrates the product's features and benefits in various outdoor settings. # Storyline - 00:00–00:03 00:00–00:03 The founder introduces the Nakie cooler bag, mentioning it took eight months to design and inviting viewers to see why they need one. - 00:03–00:08 00:03–00:08 A creator is shown at the beach, suggesting the bag is perfect for camping, beach trips with friends, boating, or jet skiing. - 00:08–00:14 00:08–00:14 The creator emphasizes that the bag is a game changer, describing it as an insulated backpack that is easy to carry around. - 00:14–00:18 00:14–00:18 The creator highlights the bag's ability to keep drinks and other items cold for up to 24 hours, showing the bag being filled with drinks and ice. - 00:18–00:26 00:18–00:26 The creator lists additional features, including that it is lightweight, durable, waterproof, leakproof, and has padded straps for comfort. - 00:26–00:34 00:26–00:34 The creator reiterates that the bag makes life easier, highlighting the built-in bottle opener and pocket for convenience. - 00:34–00:39 00:34–00:39 The creator mentions the bag is available in different colors and encourages viewers to check them out online before they sell out.

# Ad summary This ad promotes the Nakie cooler bag, highlighting its features and benefits for outdoor activities. The ad features a brand representative and a creator who showcase the bag's design, durability, and convenience for keeping drinks and other items cold for up to 24 hours. # Brand positioning Nakie is presented as a brand that designs durable and functional outdoor gear, specifically cooler bags. The brand emphasizes practicality and convenience for outdoor activities like camping, beach trips, and boating. Nakie aligns with a lifestyle of adventure and outdoor enjoyment, positioning itself as a provider of reliable gear that enhances these experiences. The brand's focus is functional, providing products that are both durable and convenient for outdoor use. # Product The Nakie cooler bag is an insulated backpack designed to keep drinks and other items cold for up to 24 hours. It is marketed towards individuals who enjoy outdoor activities such as camping, beach trips, and boating. The bag is lightweight yet durable, waterproof, and leakproof, ensuring it can withstand various outdoor conditions. It features padded straps for comfortable carrying, a bottle opener, and a pocket for easy access to essentials. The bag is available in multiple colors, offering users a choice to suit their personal style. The ad emphasizes the bag's convenience and reliability, making it a worthwhile purchase for those seeking a practical solution for keeping items cold during outdoor adventures. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots, maintaining a consistent pacing throughout. The production quality is high, with clear visuals and natural lighting, supporting the intended tone of outdoor adventure and practicality. The audio-visual sync is well-coordinated, with cuts and product actions timed to the voiceover lines. # Hooks Spoken: 00:00–00:04 We've been designing this Nakie cooler bag for the last eight months and here's why you're gonna love it. Text overlay: 00:00–00:04 WE'VE BEEN DESIGNING THIS NAKIE COOLER BAG FOR LAST 8 MONTHS AND HERE'S WHY YOU'RE GONNA LOVE IT Visual: 00:00–00:02 A man with short brown hair and a black t-shirt with the Nakie logo stands in a factory setting with yellow lines on the floor. He holds a green and black cooler bag, smiling and looking directly at the camera. The background shows manufacturing equipment and materials. / 00:02–00:03 A close-up shot shows a person in a light green long-sleeve shirt sewing a green and black cooler bag. The background is blurred, focusing on the sewing process. / 00:03–00:04 The man from the first shot reappears, holding the cooler bag and smiling at the camera. The factory setting remains in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of keeping drinks and other items cold while engaging in outdoor activities. The frustration is signaled by the need for a reliable and convenient solution to maintain the temperature of refreshments during camping, beach trips, or boating. # Value propositions - Insulated backpack: Keeps drinks cold for up to 24 hours - Waterproof and leakproof: Protects contents from the elements - Padded straps: Provides comfortable carrying - Bottle opener and pocket: Adds convenience for outdoor activities # Benefits - Keeps drinks and other things cold for up to 24 hours - Easy to carry around - Durable - Comfy on your shoulders - Makes life so much easier # Features - Insulated backpack - Waterproof - Leakproof - Padded straps - Bottle opener - Pocket # Call to action Check them out online before they sell out # Point of view - Brand 20% – The brand's POV is communicated through the brand representative who introduces the product and highlights its development. - Customer 80% – The customer's POV is communicated through the creator who uses the product in various outdoor settings and shares their positive experiences. # Storyline - 00:00–00:04 00:00–00:04 The brand representative introduces the Nakie cooler bag, mentioning that it has been in development for the last eight months and promises to explain why viewers will love it. - 00:04–00:11 00:04–00:11 A creator is shown on a beach boardwalk, stating that the cooler bag is perfect for camping, beach trips, or boating, positioning it as a versatile accessory for various outdoor activities. - 00:11–00:15 00:11–00:15 The creator highlights that the bag is an insulated backpack, making it easy to carry around, emphasizing its convenience and portability. - 00:15–00:19 00:15–00:19 The ad shows the bag being filled with drinks and ice, demonstrating its ability to keep items cold for up to 24 hours, reinforcing its primary function. - 00:19–00:22 00:19–00:22 The creator emphasizes that the bag is lightweight yet durable, highlighting its balance of portability and resilience. - 00:22–00:27 00:22–00:27 The ad shows the bag being splashed with water on the beach, emphasizing its waterproof and leakproof qualities, followed by a shot of the creator adjusting the padded straps, highlighting the bag's comfort. - 00:27–00:35 00:27–00:35 The creator states that the bag makes life easier, mentioning its bottle opener and pocket, showcasing its additional convenient features. - 00:35–00:40 00:35–00:40 The creator mentions that the bag is available in different colors and encourages viewers to check them out online before they sell out, creating a sense of urgency and scarcity.

# Ad summary This ad promotes the Nakie cooler bag, highlighting its lightweight yet durable design, padded shoulder straps, chest and hip belts for support, convenient bottle opener, and various pockets. The ad features a founder and two customers showcasing the bag's features and benefits in different outdoor settings. # Brand positioning Nakie is presented as a brand focused on creating durable and functional outdoor gear. The brand aligns with an adventurous and active lifestyle, emphasizing convenience and practicality. Nakie positions itself as a provider of high-quality products designed for outdoor enthusiasts who value both performance and comfort. The brand pushes against the norm of bulky, uncomfortable cooler bags by offering a lightweight and supportive alternative. # Product The Nakie cooler bag is a lightweight yet durable backpack designed for carrying drinks and other items while keeping them cool. It features padded shoulder straps, a chest belt, and a hip belt for added support and comfort when carrying heavy loads. The bag includes a built-in bottle opener for convenience and multiple pockets for storing belongings. The cooler bag is available in several colors and is designed for outdoor activities, ensuring your back is supported while carrying your cans and drinks. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots, creating a dynamic yet informative presentation. The production quality is high, with clear visuals and natural lighting. The pacing is consistent, maintaining a steady flow of information. The cuts and product actions are timed to the voiceover lines, enhancing the overall engagement. # Hooks Spoken: 00:00–00:03 We are so excited we've just about to launch the Nakie cooler bag. Text overlay: 00:00–00:03 we are so excited we've just about to launch the Nakie cooler bag Visual: 00:00–00:02 A man (presumably the founder) stands in a factory setting with machinery and unassembled cooler bag components visible in the background. He wears a black t-shirt with the "NAKIE" logo and khaki pants. He is smiling and gesturing excitedly towards the camera. The camera is handheld and close-up, creating a personal and enthusiastic feel. / 00:02–00:03 A cooler bag is shown lying on a sandy beach with waves gently washing up. The bag is olive green with black accents and the "NAKIE" logo. The camera is stationary and captures the bag in a natural outdoor setting. # Funnel stage Consideration # Pain points The ad addresses the pain point of carrying heavy and uncomfortable cooler bags, as implied by the emphasis on the Nakie cooler bag's lightweight and supportive design. # Value propositions - Lightweight yet durable design for easy carrying and long-lasting use - Padded shoulder straps, chest belt, and hip belt for added comfort and support - Built-in bottle opener for convenient access to drinks - Multiple pockets for organized storage of belongings # Benefits - Comfortable to carry - Provides back support - Convenient for outdoor activities - Easy to store belongings # Features - Lightweight design - Durable construction - Padded shoulder straps - Chest belt - Hip belt - Built-in bottle opener - Multiple pockets # Call to action Make sure you check them out before they sell out. # Point of view - Brand 25% – The brand POV is communicated through the founder introducing the product and highlighting its development. - Customer 75% – The customer POV is communicated through testimonials and demonstrations of the bag's features and benefits. # Storyline - 00:00–00:02 00:00–00:02 The founder of Nakie excitedly announces the upcoming launch of the Nakie cooler bag, conveying enthusiasm and anticipation. - 00:02–00:03 00:02–00:03 Visuals of the Nakie cooler bag on a beach are shown, highlighting its suitability for outdoor environments. - 00:03–00:06 00:03–00:06 The founder explains that the bag has been in development for the last eight months, emphasizing the effort and time invested in its creation. - 00:06–00:12 00:06–00:12 A customer highlights the bag's lightweight yet durable design and padded shoulder straps, conveying the comfort and practicality of the product. - 00:12–00:17 00:12–00:17 A customer demonstrates the chest and hip belts, emphasizing the support the bag provides for the wearer's back. - 00:17–00:20 00:17–00:20 A customer highlights the bag's capacity for carrying cans and drinks, showcasing its functionality for outdoor activities. - 00:20–00:26 00:20–00:26 A customer points out the convenient bottle opener, emphasizing its practicality. - 00:26–00:30 00:26–00:30 A customer showcases the pockets on the front and sides of the bag, highlighting their utility for storing belongings. - 00:30–00:34 00:30–00:34 The customer mentions the availability of different colors online, encouraging viewers to explore the options. - 00:34–00:38 00:34–00:38 The customer urges viewers to check out the bags before they sell out and suggests they make the perfect gift, creating a sense of urgency and desirability.