How Use Cadence Advertises on Meta

# Ad summary A cyclist preps for her ride by adding a hydration mix to her water bottle. She is seen later putting energy gels in her back pocket. # Brand positioning The brand Pas Normal Studios is presented as a high-performance brand for cyclists. They feature performance gear in high-quality material and well-fitting designs, including cycling suits, water bottles, and energy gels. The brand aims to be known as a cycling brand for cyclists who are serious about their sport. # Product The ad features Pas Normal Studios cycling apparel, a water bottle, and gel packs. The cycling apparel is made of high-quality material with a tight fit. The jersey is a dark red and white short-sleeved cycling jersey that reads, "Pas Normal Studios" on the front and "PNS International Cycling Club" on the back. The cycling shorts are gray with the word "Mechanism" on the bottom. The water bottle is white with the Pas Normal Studios logo of an apple on the side. The energy gel packs are white with the word "Dotmopac" on them. The products are for those serious about cycling and who are looking for high-performance gear and accessories to maximize their performance. # Visual style The ad has a UGC feel with natural light. The editing consists of quick cuts to keep the viewer engaged. The ad has a medium-high production quality. Pacing remains consistent at about 170 BPM. # Hooks Visual: 00:00–00:03: A woman wearing a helmet, dark red short-sleeved cycling jersey, and gray cycling shorts walks to a wood park bench. She is holding a white water bottle with a brown apple design on it. She is in a park-like setting with green grass, trees, and a blue sky with light clouds. # Funnel stage Awareness # Pain points None used. # Value propositions - Having a water bottle to stay hydrated during long rides. - Energy gels allow cyclists to maintain their performance on long rides. # Benefits - Allows cyclists to hydrate during their rides # Features - Dark red and white cycling jersey that reads, "Pas Normal Studios" on the front and "PNS International Cycling Club" on the back - Gray cycling shorts with the word "Mechanism" on the bottom - Water bottle with Pas Normal Studios logo # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a cyclist preparing for a ride, with neutral views of her actions and apparel. # Storyline - 00:00–00:07 A cyclist walks up to a bench with a water bottle in her hand. - 00:07–00:11 00:07–00:11: She sits down and adds a powdered drink mix to her water bottle. The audience views the cyclist’s actions from her perspective, seeing what she sees. - 00:11–00:15 00:11–00:15: She takes a drink from her water bottle. - 00:15–00:19 00:15–00:19: The cyclist is seen from behind, stuffing energy gel packs into the back pocket of her jersey. This moment is presented from a neutral perspective with the camera focused on her cycling apparel.

# Ad summary A woman prepares a flavored hydration drink with Cure brand electrolyte powder, then runs in the park while smiling. # Brand positioning Cure Hydration is presented as a healthy way to hydrate during exercise. The brand aligns with an active lifestyle and healthy habits. It does not appear to follow category norms by showcasing the benefits of electrolyte powder for active hydration in an everyday scenario. # Product Cure Hydration is an electrolyte powder that provides hydration during exercise. The powder comes in a small single-use packet and is added to water to create a flavored drink. The brand aims to persuade the viewer to buy or try the product. # Visual style The ad has a polished feel with natural light. The editing style includes static shots. The overall pacing is moderate, with cuts timed to the music. # Hooks Spoken: 00:00–00:18 [singing] oh oh oh oh oh oh oh Visual: 00:00–00:01 A young, blonde woman is crouching on a gray asphalt path, tying the laces of her white athletic shoes. She wears a white sports bra and lavender athletic skirt. There are many rings on her fingers. She looks up and smiles at the camera. The background features green grass and a large shade tree. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad features a woman demonstrating the Cure Hydration product. # Storyline - 00:00–00:01 00:00–00:01 A woman is tying her shoelaces in a park. This is likely to show the audience the active lifestyle of the target customer. - 00:01–00:04 00:01–00:04 The woman checks her watch. This is likely to show that she is monitoring her time for a workout. - 00:04–00:08 00:04–00:08 The woman adds the Cure Hydration electrolyte powder packet to her water bottle. This is likely to show the audience how easy it is to prepare the drink. - 00:08–00:11 00:08–00:11 The woman closes the water bottle and looks to her right and behind her. The intention is to show that she's ready to start her run. - 00:11–00:14 00:11–00:14 The woman drinks the Cure hydration drink, then smiles at the camera. The intention is to show that she enjoys the drink. - 00:14–00:18 00:14–00:18 The woman runs in the park, then smiles at the camera. The intention is to show that she's enjoying her workout.

# Ad summary This ad features the founder of Cadence brand talking about how he wanted to change the sports drink category. The founder then goes on to list out the features and benefits of Cadence, mentioning that it is a cleaner drink, that is better for you and backed in performance formulations. # Brand positioning Cadence is positioned as a modern sports hydration brand that goes against the norms of traditional sports drinks that are built for marketing rather than performance. The brand aligns with a health-conscious and performance-driven lifestyle, emphasizing science-backed formulas for everyday movement. Cadence aims to occupy the space of a cleaner, better-for-you sports drink option, focusing on high sodium content, no sugar, and no artificial ingredients. It presents itself as a brand that is deeply rooted in sports and genuinely caters to the needs of the modern athlete, irrespective of their specific goals. # Product Cadence is a sports hydration drink formulated with 500mg of sodium and is built for everyday movement. The drink contains no sugar and no artificial ingredients. The product is presented as a science-backed formula that is truly better for you. It is designed for use pre, post, or during workouts, or throughout the day, ensuring optimal hydration for athletes and active individuals. Cadence addresses the need for a cleaner, more effective sports drink that is based on performance formulations, promoting it as a healthy alternative to traditional, sugary, artificially flavored options. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots. The production quality is high, providing a clean and professional look. The pacing is consistent, with a moderate BPM. Audio-visual sync is maintained with cuts timed to music beats and voiceover lines. # Hooks Spoken: You know, I think sports drinks, as we know, are broken. [casual] Text overlay: You know, I think sports / drinks, as we know, are broken. Visual: 00:00–00:00 A close-up shot shows a fair-skinned man with dark hair drinking from a white can with a dark logo while sitting outside, surrounded by tropical plants. The camera is stationary and focuses on his face as he takes a sip. He is wearing a dark t-shirt and a wedding ring on his left hand. / 00:00–00:02 The camera angle shifts to a medium close-up of the same man speaking directly to the camera while sitting in front of green tropical plants. He is wearing a black t-shirt with the word 'CADENCE PERFORMANCE TEAM' in a white collegiate-style font. He has short dark hair, a stubbly beard, and several tattoos on his left forearm. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of existing sports drinks being built for marketing, not performance, and containing sugary, artificially flavored water. # Value propositions - The drink has 500mg of sodium, so it will help your hydration. - The drink has no sugar, so it will be better for you. - The drink has no artificial ingredients, so it is truly better for you. # Benefits - Truly better for you - Cleaner drink - Better for you drink - Backed in performance formulations # Features - 500mg of sodium - No sugar - No artificial # Call to action None used. # Social proof - None used # Point of view - Brand 100% – The entire ad is told from the brand's perspective, delivered by the founder and through visuals showcasing the product and its benefits. # Storyline - 00:00–00:12 The founder of Cadence states that most sports drinks are broken because they are built for marketing and not performance, which is conveyed through a candid, direct-to-camera delivery style. He also calls out the competitors for being artificially flavored and sugary water and that has no grounding in sports. - 00:12–00:22 The founder then states that he wanted to change that by building a new category of modern sports hydration and what that means to the Cadence brand. This is conveyed through a candid, direct-to-camera delivery style, where he speaks directly to the audience. The intent is to establish the brand's mission and point of differentiation. - 00:22–00:28 The founder explains the features of the drink; 500mg of sodium, no sugar, and no artificial sweeteners. - 00:28–00:39 The founder talks about the consumer and what is most important to them when creating this drink, conveying a sense of dedication to the customer. - 00:39–00:49 The founder claims that Cadence can be a part of the athletes journey through hydration, conveying the intention to show how the product is meant to be used. - 00:49–00:57 The founder summarizes that Cadence is a cleaner drink, better for you, and all backed in performance formulations.

# Ad summary This ad showcases Cadence electrolytes and how they help a woman stay hydrated during an indoor bike workout. # Brand positioning Cadence is presented as a brand that supports athletes during indoor cycling workouts. The brand aims to occupy the space of a performance-focused hydration solution. The brand aligns with a lifestyle of fitness and health, focusing on the functional benefits of its product, such as maintaining hydration and electrolyte balance during intense exercise. Cadence pushes against the norm of sugary sports drinks by offering a healthier alternative with a specific balance of sodium, potassium, and magnesium. # Product Cadence electrolytes are designed to provide a balanced blend of sodium, potassium, and magnesium to keep athletes hydrated during indoor cycling sessions. The product comes in powder form, packaged in individual packets inside a box. The user mixes the powder with water in a water bottle before or during a workout. The product is designed for those who engage in interval sessions or intense physical activity on a stationary bike. # Visual style The ad has a natural, unfiltered aesthetic with bright lighting. The editing style consists of static shots and smooth transitions, giving it a polished UGC feel. The cuts are timed to the voiceover. The pacing is consistent, at approximately 8 cuts per minute. # Hooks Spoken: Female 1: So, here's me mixing up a bottle of Cadence electrolytes, these are my favorite for indoor sessions on the bike. Text overlay: so here's me mixing up a bottle of Cadence electrolytes / these are my favourite for indoor sessions on the bike Visual: 00:00–00:01: A woman with blonde hair is in a kitchen. She wears a white sports bra top with black overalls, and she is mixing a drink. The kitchen has white subway tiles and wooden countertops. There's a stainless steel sink and various kitchen items. A red light is on. / 00:01–00:03: Close-up of the woman's hands as she opens a Cadence electrolyte packet and pours it into a white water bottle. A white Cadence box sits on the counter next to the sink. / 00:03–00:05: The woman holds the water bottle and poses. The red lighting gives her skin a reddish hue. She leans her head and shoulder into frame and smiles. The Cadence box and sink are in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is dehydration during indoor cycling workouts. This is signaled when the woman states, "They're easy, quick, and fresh which is a lot more than I can say for how my legs are feeling at this moment in time." # Value propositions - The balanced electrolytes help with hydration, which is valuable for athletes during intense indoor cycling. - The product is easy, quick, and fresh, making it convenient for use. # Benefits - Helps keep me hydrated - My favorite for indoor sessions on the bike # Features - Balance of sodium - Balance of potassium - Balance of magnesium - Easy - Quick - Fresh # Call to action None used. # Social proof - "These are my favorite for indoor sessions on the bike" - Female 1 (Customer) # Point of view - Customer 100% – The entire video is shot from the perspective of a customer using and reviewing the product. # Storyline - 00:00–00:03 The video begins with the creator mixing Cadence electrolytes into a water bottle, establishing the context and product use. This sets up the ad by introducing the product and its application. - 00:03–00:09 The creator then explains that Cadence electrolytes are her favorite for indoor cycling because of their perfect balance of sodium, potassium, and magnesium, which helps her stay hydrated. This highlights the product's benefits and intended use case. - 00:09–00:14 The video transitions to the creator on a stationary bike, emphasizing that it's helpful during intense interval sessions. This continues to build on the previous point, showing the product in action and reinforcing its benefit during exercise. - 00:14–00:19 The creator adds that the electrolytes are "easy, quick, and fresh," contrasting this with how her legs feel, highlighting the product's immediate benefits. This underscores the product’s advantages and subtly acknowledges the physical strain of her workout.

# Ad summary This ad features Ross, the founder of Cadence, promoting Cadence hydration drinks. He explains that he created Cadence because he believes hydration is very important and most drinks are loaded with sugar, artificial ingredients, and outdated formulas. He highlights that Cadence is an electrolyte soda designed for daily hydration with zero sugar, no artificial ingredients, and electrolytes. # Brand positioning Cadence is presented as a modern and health-conscious brand that values effective hydration without the drawbacks of traditional sugary drinks. The brand emphasizes natural ingredients and cutting-edge formulations, positioning itself as a superior choice for daily hydration. Cadence pushes against the norms of sugar-laden and artificially formulated beverages, appealing to consumers who prioritize their health and seek functional benefits from their drinks. The brand's positioning is both functional, providing hydration with real electrolytes, and emotional, aligning with a lifestyle that values health and well-being. # Product Cadence is introduced as an electrolyte soda designed for daily hydration. Marketed as a healthier alternative to traditional sports drinks, Cadence boasts zero sugar, no artificial ingredients, and real electrolytes. It aims to bridge the gap between enjoyable soda flavors and the functional benefits of a performance drink. The product targets health-conscious individuals seeking a refreshing and hydrating beverage without the negative side effects of sugar or artificial additives. The ad emphasizes Cadence tastes like soda but hydrates like a performance drink. # Visual style The ad has a simple, direct, and unpolished style, typical of UGC content. The video is shot with a handheld camera, and it appears to be filmed in an office with natural lighting. The editing is minimal with static shots. The pacing is consistent, mirroring the steady rhythm of the voiceover. The overall impression is that of an authentic founder sharing his product directly with the audience. # Hooks Spoken: Hey, I'm Ross / I'm the founder of cadence, and I started cadence because Text overlay: Hey, I'm Ross / I'm the founder of cadence / and I started cadence because Visual: 00:00–00:06 The shot is selfie-style from a low angle looking up at the founder, Ross, centered in the frame. Ross is a light-skinned man in his 30s with short brown hair, wearing a black textured shirt. He is holding a white Cadence can with green trim. Behind him is an office-like space with a grid ceiling, and a window. A few luggage bags are visible in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional drinks are often loaded with sugar and artificial ingredients, using outdated formulas. “Yet most drinks on the shelf are loaded with sugar, artificial ingredients, and formulas designed decades ago.” # Value propositions - Cadence is an electrolyte soda that is an alternative to sugar and artificial ingredients. - Cadence is designed for daily hydration offering the taste of soda with the hydration of a performance drink. # Benefits - Designed for daily hydration - Tastes like soda but hydrates like a performance drink # Features - Electrolyte soda - Zero sugar - No artificial ingredients - Real electrolytes # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the brand's point of view via the brand's founder who is speaking directly to the camera. # Storyline - 00:00–00:03 The founder introduces himself and the brand, highlighting the importance of hydration. - 00:03–00:13 The founder presents a problem: Most drinks are loaded with sugar, artificial ingredients, and outdated formulas. - 00:13–00:22 The founder introduces Cadence as a solution: an electrolyte soda designed for daily hydration with zero sugar, no artificial ingredients, and real electrolytes. - 00:22–00:27 The founder summarizes the benefits of Cadence: Tastes like soda, hydrates like a performance drink.

# Ad summary A man standing outside promotes the Cadence Daily Hydration Drink, highlighting its availability at Target. He announces a giveaway, offering a year's supply of Cadence to five winners and a free hydration package to 50 runners-up. Participants can enter by purchasing Cadence at Target, uploading the receipt to usecadence.com, or sharing an Instagram story tagging Cadence and Target. The giveaway ends on March 31st. # Brand positioning Cadence Daily Hydration is positioned as an easily accessible product, available at Target, designed to fit into customers' daily routines. The brand promotes consumer engagement through social media and a contest, creating a sense of community and excitement around their product. The product aims to be both functional and appealing, providing daily hydration with an emphasis on ease and convenience. The ad suggests Cadence is attempting to meet consumer demand for healthier and more convenient beverage choices. # Product Cadence Daily Hydration is an electrolyte-infused beverage sold in cans. It aims to provide daily hydration and is available at Target. To promote sales, the ad highlights a contest for a chance to win a year's supply of Cadence, with runner-up prizes of a free hydration package. The advertised brand aims to stand out by offering this contest, which allows consumers to engage and promote the product on social media. The ad removes a barrier to entry by noting that no purchase is necessary to participate. # Visual style The ad has a UGC feel with a natural lighting and simple background. The camera is static with slight handheld shakiness, contributing to the casual, approachable aesthetic. The single shot and focus on the speaker create a personal connection with the viewer, making it feel like a direct conversation. The editing style is minimal, with no cuts or transitions, emphasizing straightforwardness and authenticity. # Hooks Spoken: 00:00–00:03 We're giving away a full year of Cadence to five people. Text overlay: 00:00–00:02 We're giving away a / 00:01–00:02 full year of Cadence / 00:02–00:03 to 5 people. Visual: 00:00–00:03 The shot is a close-up, selfie-style view of a man with short brown hair, fair skin, and light eyes. He wears a gray t-shirt and a black sports watch. Tattoos are visible on his hands and lower arms. He stands outside a house with a light-colored exterior wall and a garage door in the background. He holds a can of Cadence Daily Hydration. The camera remains static with slight handheld shakiness. # Funnel stage Top of funnel (Awareness) # Pain points The ad does not explicitly state a pain point but it strongly implies that people are struggling to stay properly hydrated. # Value propositions - Easy to enter: Purchase at Target and upload receipt to usecadence.com or share on Instagram - Multiple entries: Two entries per day using both methods # Benefits - Chance to win a full year of Cadence - 50 runners-up will get a free Cadence hydration package # Features - Cadence Daily Hydration - Available at your local Target # Call to action Head to your local target today. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered by a man associated with the brand, who directly addresses the audience to promote the product and announce the giveaway. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with the man announcing a giveaway of a full year of Cadence to five people. This grabs the viewer's attention by immediately presenting an appealing offer. - 00:02–00:09 00:02–00:09 He details the entry requirements: purchasing Cadence at Target and uploading the receipt to usecadence.com. This section explains how to participate in the giveaway, encouraging viewers to purchase the product. - 00:09–00:15 00:09–00:15 He adds an alternative entry method: sharing an Instagram story of the can in a Target store, tagging Cadence and Target. This provides an additional, social media-driven way to enter, broadening participation. - 00:15–00:17 00:15–00:17 He emphasizes that no purchase is necessary. This removes a potential barrier, encouraging more people to participate. - 00:17–00:22 00:17–00:22 He explains that using both methods counts as two entries per day. This encourages further engagement and increases the chances of winning. - 00:22–00:27 00:22–00:27 He notes that 50 runners-up will receive a free Cadence hydration package. This provides an additional incentive to participate, even if the viewer doesn't win the main prize. - 00:27–00:30 00:27–00:30 He specifies that the giveaway ends on March 31st. This creates a sense of urgency, prompting viewers to act quickly. - 00:30–00:34 00:30–00:34 The ad concludes with a final call to action: head to your local Target today for a chance to win a full year of Cadence hydration. This reinforces the product's availability and the incentive to purchase.

# Ad summary This ad shows a woman mixing and drinking an Odience supplement. # Brand positioning Odience is presented as a brand that sells powdered supplements designed to be added to water and consumed to support gut health, energy, and immunity. The brand aligns with an active lifestyle, as the woman shown in the ad is wearing athletic clothing. The brand seems to ignore typical category norms by presenting their supplement as a powder rather than a pill or a gummy. # Product The Odience supplement is a powdered supplement that can be poured into water and consumed. The powder comes in a small, white packet with the brand name and product details printed on the front. It is designed to support gut health, energy, and immunity. # Visual style The ad has a UGC style. It is filmed in natural light and has a casual, unpolished feel. The editing style is simple and straightforward, with quick cuts. The ad has a light and airy feel. The cuts stay synced with the upbeat background music. # Hooks Visual: 00:00–00:01 A woman with long blonde hair is shown from the torso up. She is wearing a purple athletic top and purple athletic shorts and white athletic shoes. She is also wearing white sunglasses on her head and a watch and jewelry. She squats on a tiled porch area and opens a gray water bottle. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The powder format is easy to add to your water bottle and drink on the go. # Benefits - Supports gut health - Supports energy - Supports immunity # Features - Supplement powder in small packets # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showing how to use the product. # Storyline - 00:00–00:01 A woman in athletic wear squats and opens a container of water. - 00:01–00:05 00:01–00:05 She opens a packet of Odience supplement powder and pours it into the water, closes the container, and shakes it. - 00:05–00:07 00:05–00:07 She takes a drink of the supplement and smiles.

# Ad summary A creator stands outside in front of a garage and promotes Cadence Daily Hydration drinks as the perfect soda alternative post-workout. He states that after a hard run, grabbing one of these tastes like soda but has 500mg of sodium, zero sugar, and zero artificial flavors or colors. # Brand positioning Cadence Daily Hydration positions itself as a healthy alternative to traditional sports drinks and sodas, offering the familiar and appealing taste of soda without the artificial ingredients, sugar, or unhealthy additives often found in competing products. The brand caters to health-conscious consumers who still crave the taste and experience of soda, but without the guilt. Their positioning focuses on hydration, balance, and recovery, which aligns with consumers looking to replenish electrolytes after a workout or any physical activity. The brand also emphasizes the inclusion of electrolytes without the junk or unnatural additives found in other similar drinks. # Product Cadence Daily Hydration is an electrolyte drink designed to hydrate, balance, and recover the body, particularly after physical activities like running. It contains 500mg of sodium, along with potassium and magnesium. The drink distinguishes itself by containing zero sugar and zero artificial flavors or colors, setting it apart from other sports drinks, which often contain unhealthy additives. It comes in multiple flavors, including cola, citrus, melonberry, and watermelon mojito. The cola flavor is specifically highlighted for its nostalgic post-workout Mexican cola taste. # Visual style The ad has a casual, UGC-style aesthetic, with natural lighting and a handheld camera feel. The editing style is simple, with static shots and minimal transitions, giving it a raw and authentic feel. The production quality is high enough to maintain clarity and focus on the product, while still feeling like it was shot by an everyday user. The pacing is consistent, matching the conversational tone of the voiceover. # Hooks Spoken: 00:00–00:02 One hour run done 6 miles. Text overlay: 00:00–00:01 One hour run done / 00:01–00:02 6 miles. Visual: 00:00–00:02 A medium, selfie-style shot of a fair-skinned, light-haired man in his late 20s. He is leaning on an outdoor countertop, wearing a gray t-shirt, with a smartwatch and tattoos on his left arm, with his head tilted slightly towards the camera. In the background, a slightly open garage door and white exterior wall are visible. The lighting is bright and natural. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the desire for a refreshing post-workout drink that tastes like soda, but without the unhealthy sugar and artificial additives often found in traditional sports drinks. This frustration is signaled by the phrase "like all those other junk sports drinks." # Value propositions - A healthier alternative to traditional soda, with an electrolyte formula - Replenishes electrolytes post-workout with natural and healthy ingredients # Benefits - Hydrate - Balance - Recover - Tastes like soda without the junk # Features - 500mg of sodium - Zero sugar - Zero artificial flavors - Zero colors - Electrolyte formula - Available in cola, citrus, melonberry, and watermelon mojito flavors # Call to action None used. # Social proof - "It is so, so good." - "So, so good." # Point of view - Customer 100% – The ad is told from the perspective of a man who uses the product. # Storyline - 00:00–00:02 The video opens with the creator stating that he just completed a one-hour run, 6 miles. - 00:02–00:06 He introduces Cadence Daily Hydration as an essential post-run drink. - 00:06–00:17 He then details the product's health benefits. - 00:17–00:20 The creator states that the drink is so, so good, and comes in cream soda. - 00:20–00:26 He states that his favorite flavor is cola, and lists other available flavors. - 00:26–00:34 He states that the cola flavor hits like a nostalgic post-workout Mexican cola, but with all the goodness and none of the junk. - 00:34–00:37 He closes the video by stating that he's going to enjoy the Cadence Daily Hydration drink, stating that it's so, so good.

# Ad summary A cyclist adds a sachet to her water bottle and drinks it. # Brand positioning The brand is presented as a hydration and energy solution for athletes, particularly cyclists. The brand's alignment with an active, outdoor lifestyle and athletic performance is clear. The simple act of the cyclist adding the product to her water bottle implies that it is a convenient and necessary part of her routine. # Product The product appears to be a powdered drink mix that comes in a sachet. It is added to a water bottle to create a drink, presumably for hydration and energy during physical activity. The product is designed for athletes or individuals with active lifestyles, offering a quick and easy way to replenish electrolytes and possibly boost energy levels. The ad addresses the potential barrier of taste or difficulty in preparation by showing how easily it mixes into water, suggesting convenience and palatability. # Visual style The ad has a clean, natural aesthetic. The video has a UGC feel. # Hooks Visual: 00:00–00:02 A woman with blonde hair in a low ponytail, wearing a grey cycling jersey, black leggings, and a white helmet with reflective sunglasses, stands under a tree outside by a blue chainlink fence and a tennis court. She is opening a white sachet with black text and pouring it into a white water bottle with a gold logo. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that finding a convenient and effective hydration solution during workouts can be challenging. # Value propositions - A quick and easy way to replenish electrolytes and possibly boost energy levels. # Benefits - Convenient - Easy to integrate into a fitness routine # Features - Drink mix in sachet format # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is shown from the perspective of a cyclist, demonstrating her usage of the product during her routine. # Storyline - 00:00–00:02 00:00–00:02 The cyclist is shown opening a sachet and pouring its contents into a water bottle. This action conveys that the product is easy to use and integrate into a fitness routine. - 00:02–00:06 00:02–00:06 The cyclist closes the water bottle, and drinks from it. This moment reinforces the ease of use and highlights the product as a hydration solution during a workout. - 00:06–00:11 00:06–00:11 The cyclist holds the bottle up to the camera, smiles, and takes another drink. This conveys a sense of satisfaction with the product and encourages the viewer to consider trying it.

# Ad summary A man presents a can of Cadence Cola as his post-run recovery drink. He emphasizes the product's benefits and healthy attributes, such as zero sugar, caffeine, or artificial ingredients, and the perfect amount of sodium for replenishment. # Brand positioning Cadence positions itself as a health-conscious hydration beverage for athletes and active individuals. It emphasizes the absence of sugar, caffeine, and artificial ingredients, setting it apart from other hydration drinks on the market that may contain unhealthy additives. Cadence focuses on providing a science-backed formulation with the perfect amount of sodium for replenishment after exercise, catering to consumers who prioritize natural, effective hydration solutions. # Product Cadence Cola is a daily hydration beverage designed for athletes and active individuals. It contains zero sugar, zero artificial ingredients, and no caffeine. It has 500mg of sodium to replenish after an hour run. The product is formulated with science-backed ingredients to provide optimal hydration without unhealthy additives. The can is white with red coloring at the top and black fonts with the brand name and ingredients. # Visual style The ad has a casual, UGC-style aesthetic. The camera work is simple and unedited, as the entire ad is captured from a single camera position. The lighting is natural, and the setting is a casual outdoor space. The pacing is slow and conversational. # Hooks Spoken: Male 1: Just finished my run. / Male 1: Obviously, first thing I'm gonna do is grab my Cadence. Text overlay: Just finished my run. / Obviously, first thing / is grab my Cadence. Visual: 00:00–00:01: A man with short brown hair and tattoos on his arms wears a gray shirt and purple shorts. He's standing outside in front of an open garage and holding a pair of white running shoes and a can of Cadence. / 00:01–00:02: The man is now holding a can of Cadence up to the camera. / 00:02–00:04: Close up of the man speaking to the camera while holding the can of Cadence. # Funnel stage Consideration # Pain points Many hydration beverages lack proper formulation and contain artificial ingredients and flavors. # Value propositions - The perfect amount of sodium to replenish after about an hour run. # Benefits - Proper formulation - Perfect amount of sodium to replenish after about an hour run # Features - Zero sugar - Zero artificial ingredients - No caffeine - 500mg of sodium # Call to action None used. # Social proof - "What I love about Cadence is for years I was drinking hydration that didn't have proper formulation. Bunch of artificial ingredients, bunch of artificial flavors, and really no proper science back formulation." – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the first-person perspective of an athlete who uses and recommends the product. # Storyline - 00:00–00:01 The presenter introduces himself after finishing a run. - 00:01–00:03 He says the first thing he does after his run is grabbing his Cadence. - 00:03–00:15 He likes Cadence because he used to drink hydration beverages that didn't have a proper formulation and that were filled with artificial ingredients and flavors. - 00:15–00:26 He explains that Cadence has zero sugar, zero artificial ingredients, no caffeine, and 500mg of sodium. - 00:26–00:32 The presenter closes by mentioning he will get back to his day and enjoy his Cadence Cola before taking a drink.

# Ad summary This ad features a female creator who is a runner, promoting the Cadence Core 24 gel energy supplement. She mentions that when training for a race, it is important to have a product that you trust. No matter the weather or session, Cadence Core 24 gel provides her with consistent energy every single run. # Brand positioning Cadence is presented as a brand that athletes can rely on to achieve their fitness goals through consistent energy. The brand aligns with a tone of persistence and discipline, regardless of weather conditions or motivation levels. It positions itself as a staple in the routines of individuals that are training for a race or trying to maintain their fitness. # Product Cadence Core 24 gel is an energy supplement for athletes. According to the ad, this product provides consistent energy with every single use, whether on a miserable January morning or a long Sunday run in the sun. It is meant to be a product that one can rely on to maintain their habits and routines for race day. # Visual style The ad's overall aesthetic is a hybrid of polished commercial and UGC. It features quick cuts and transitions between shots, which helps maintain a consistent flow. The pacing of the ad is upbeat and energetic, with cuts timed to align with the voiceover. The production quality is high, with clear visuals and good lighting. # Hooks Spoken: 00:00–00:03 Finding a product that you trust is everything when it comes to training for a race! Text overlay: 00:00–00:01 finding a product / 00:01–00:02 trust is everything / 00:02–00:03 to training for a race. Visual: 00:00–00:01 The creator is walking in a snowy terrain, wearing sunglasses on top of her head, a red hat, black zip up and gold hoop earrings. The background is a snowy hillside with a wooden fence to the right. The creator takes a white Cadence gel packet to her mouth. / 00:01–00:03 The creator is running outside on a sidewalk, wearing a black headband and black zip up. There are houses and cars in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The main pain point is the lack of motivation that comes and goes when training for a race. This is highlighted through the line "Because motivation comes and goes..." # Value propositions - The Cadence Core 24 gel gives consistent energy, whatever the weather, whatever the session - The fuel you can rely on (Cadence gel) # Benefits - Gets you to race day - Gets you over the line # Features - Cadence Core 24 gel - Consistent energy # Call to action Links there if you want to try them! # Social proof - None used. # Point of view - Customer 100% – The ad is told entirely from the point of view of the female creator. # Storyline - 00:00–00:03 00:00–00:03 The creator is walking and eating a Cadence gel. She establishes that it is important to have a product that you trust when training for a race. This is conveyed through a selfie style camera angle and her tone. - 00:03–00:07 00:03–00:07 The creator is running and talks about using the product "whatever the weather, whatever the session." The perspective remains the same and it is meant to convey confidence in the product. - 00:07–00:13 00:07–00:13 The creator continues to run and then states, "The Cadence Core 24 gel. Consistent energy every single run." The perspective remains the same and it is meant to convey confidence in the product. - 00:13–00:16 00:13–00:16 The creator is in a kitchen holding three Cadence gel packets. She states "because motivation comes and goes..." The perspective switches to closer to camera and is meant to be more intimate. - 00:16–00:22 00:16–00:22 The creator is running and states, "What actually gets you to race day is the systems that you've built, the habits, the routine, and the fuel you can rely on." The perspective remains the same as she continues running. - 00:22–00:25 00:22–00:25 The creator is running through the finish line of a race and says, "That's what gets you over the line. Links there if you want to try them!"

# Ad summary This ad features a male runner explaining the Cadence Nutrition products he used to help him reach his hydration goals during a 50K race. # Brand positioning Cadence Nutrition is a performance nutrition brand, specializing in hydration and electrolyte replenishment for athletes. The brand presents itself as a reliable solution for endurance athletes who demand functional benefits during intense physical activity. The ad highlights Cadence's focus on scientifically-backed ingredients and precise dosages to optimize hydration and performance. This positioning suggests a focus on functionality and scientific accuracy, appealing to athletes who prioritize real results over hype. The brand provides products for serious athletes looking for hydration and electrolytes. Cadence's products offer precise and scientifically formulated dosages. # Product The ad promotes Cadence's hydration products, specifically the Gels and Sachets. The Cadence Gels contain 24g of carbohydrates and 200mg of sodium and the runner consumed about 90g an hour during the race. The sachets contain 500mg of sodium, designed to be mixed with water. These products are for endurance athletes who need to maintain hydration and electrolyte levels during long races. These products address the purchase barrier of maintaining sodium and electrolyte levels during intense physical activity. By showcasing the precise dosages and the runner's usage during a 50K race, the ad suggests these products are worth trying for their ability to optimize hydration and performance. # Visual style The ad has a casual, UGC feel, with a static shot of the runner talking directly to the camera. The production quality appears to be a hybrid between UGC and a polished commercial. The editing is minimal, with static shots and no transitions. The pacing is consistent, with the runner speaking at a steady pace. The cuts are not timed to music beats but align with the voiceover lines. # Hooks Spoken: Male 1: Black Canyon 50k we were on the course for over five plus hours and we hit all our hydration goals Text overlay: Black Canyon 50K / we were on the course for over 5+ hours / and we hit all our hydration goals Visual: 00:00–00:05 The camera is chest-level and stationary on a tattooed man wearing a white baseball cap backwards who is smiling and talking directly to the camera. The background is a black wall with a white geometric light fixture, workout equipment, and a shelf with shoes. Below, a screen shows footage of a man in athletic wear running a race, with the text overlay, "Black Canyon 50K" and then footage of him running down a dusty desert path. # Funnel stage Consideration # Pain points The ad addresses the difficulty of maintaining hydration and electrolyte balance during endurance races. It's implied that dehydration leads to not hitting hydration goals and a struggle to maintain pace. # Value propositions - Cadence Gels provide 24g of carbohydrates and 200mg of sodium to support hydration and energy during a race. - Cadence sachet provides 500mg of sodium to maintain electrolyte balance during a race. # Benefits - Helps to hit all hydration goals during a race. # Features - Cadence Gels: 24g of carbohydrates, 200mg of sodium - Cadence sachet: 500mg of sodium # Call to action None used. # Social proof - The speaker's firsthand experience using Cadence products during the Black Canyon 50K race. # Point of view - Customer 100% – The entire video is told from the perspective of a runner who is a customer of Cadence Nutrition, sharing his experience with the products. # Storyline - 00:00–00:05 The runner begins by stating that he was on the Black Canyon 50K course for over five hours and hit all his hydration goals. - 00:00–00:05 The intention is to immediately establish a sense of expertise and achievement by highlighting his participation in an endurance event. - 00:00–00:05 The audience is experiencing it from the runner's perspective, communicated through his direct address and the use of 'we'. - 00:00–00:05 The tone is confident and matter-of-fact, setting a functional and performance-oriented tone. - 00:05–00:07 Continuing on, the runner states that he used Cadence products for the race. - 00:05–00:07 The message is to introduce the product being promoted. - 00:05–00:07 The audience is experiencing it from the runner's perspective. - 00:05–00:07 The tone is informative and straightforward. - 00:07–00:14 The runner then shows Cadence Gels, which he says have 24 grams of carbohydrates and 200 milligrams of sodium, adding that he consumed about 90 grams an hour. - 00:07–00:14 The message is to highlight the nutritional content and usage of the product. - 00:07–00:14 The audience is experiencing it from the runner's perspective, as he lists the product facts. - 00:07–00:14 The tone is informational and technical, appealing to athletes who track their nutrition. - 00:14–00:21 The runner adds that he had two bottles, one with water and the other with 500 milligrams of sodium through a Cadence sachet. - 00:14–00:21 The intention is to further illustrate his hydration strategy and the role of Cadence products in it. - 00:14–00:21 The audience is experiencing it from the runner's perspective, as he details his hydration plan. - 00:14–00:21 The tone is casual and informative, making the hydration strategy seem accessible.

# Ad summary A runner shares how they used to feel completely depleted during the last 30 minutes of a long run, but now they bring Cadence Core gels with them for quick carbs that help them avoid this. # Brand positioning Cadence is presented as a performance nutrition brand specializing in energy gels designed to help runners overcome fatigue during long runs. The brand aims to occupy a functional space by providing runners with a quick and easy solution for sustained energy. Cadence is portrayed as a reliable partner for runners, helping them transition from 'survival mode' to feeling in control and confident during their workouts. # Product Cadence Core gels are quick carbohydrate supplements designed for runners to consume during long runs. These gels are designed to provide sustained energy, preventing runners from feeling depleted during workouts. These gels are portable and easy to carry in a pocket, making them accessible during workouts. The ad emphasizes that the gels are made specifically for moments of low energy during long runs, addressing the purchase barrier of uncertainty about their effectiveness. Cadence Core gels are presented as a solution to help runners move from 'survival mode' to feeling in control and confident during their workouts. # Visual style The ad has a casual aesthetic with static shots, aiming for a UGC feel. The production quality is simple, relying on natural light. The pacing is slow, with longer takes focusing on the speaker's testimonials. # Hooks Spoken: 00:00–00:03 I used to completely fade during the last 30 minutes of my long runs. Text overlay: 00:00–00:03 I used to completely fade during the / 00:01–00:03 last 30 minutes of my long runs. Visual: 00:00–00:05 The shot shows a man with a beard, wearing a black beanie, a black long-sleeve shirt, and black shorts, standing outside with a white package in his hands. He opens the package, revealing two gel packets. The camera is at eye level and stationary. There is a chain-link fence and trees in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the feeling of energy depletion and fatigue experienced during the last part of long runs. The speaker states he used to "completely fade during the last 30 minutes of my long runs. Legs gone, brain gone." # Value propositions - Quick carbs made exactly for this moment so that you don't fade during your long run # Benefits - So that you don't fade during your long run # Features - Quick carbs # Call to action None used. # Social proof - "I used to completely fade during the last 30 minutes of my long runs. Legs gone, brain gone. And now I plan for it. I throw Cadence Core gels in my pocket. It's just quick carbs made exactly for this moment so that you don't fade during your long run. Now my workouts have gone from survival mode to okay I got this. Honestly I wish I'd known about this sooner." - Male 1 (Customer) # Point of view - Customer 100% – The entire video is delivered from the perspective of a runner describing his experience with the product. # Storyline - 00:00–00:04 00:00–00:04 The speaker is holding a package of Cadence gels and talking about how he used to completely fade during the last 30 minutes of long runs, his legs and brain gone. This sets up the problem of energy depletion during long runs and conveys the speaker's past struggle. - 00:04–00:12 00:04–00:12 The speaker reveals he now plans for it by throwing Cadence Core gels in his pocket for quick carbs made exactly for this moment so he doesn't fade during his long runs. This reveals the solution and how it fits into the speaker's routine. - 00:12–00:18 00:12–00:18 The speaker states his workouts have gone from survival mode to 'okay I got this', and that he wishes he'd known about this sooner. This conveys the positive impact of using the product and adds an element of regret for not discovering it earlier.

# Ad summary This ad features a male runner promoting Cadence Core.Gel dual-fuel gel. He emphasizes the importance of fueling during long track sessions and highlights the product's benefits, such as dual-fuel carbs with electrolytes, fast absorption without stomach upset, clean energy, smooth texture, and good taste. He uses the product before and during hard sessions to keep moving. # Brand positioning Cadence is presented as a brand focused on providing high-quality energy gels for athletes, particularly runners. The brand emphasizes functional benefits such as dual-fuel carbs, electrolytes, and easy digestion, positioning itself as a reliable source of clean energy for performance enhancement. The brand aligns with a lifestyle of dedicated training and athletic achievement, pushing against the norm of energy products that cause crashes or stomach issues. The brand positioning is functional, focusing on performance and reliability. # Product Cadence Core.Gel is a dual-fuel gel designed to provide athletes with energy during training. It contains dual-fuel carbs with electrolytes, ensuring fast absorption without upsetting the stomach. The gel offers clean energy without a crash, has a smooth texture, and a good taste. It is suitable for use before and during hard training sessions to help athletes keep moving. The product addresses the common purchase barriers of stomach upset, energy crashes, and unpleasant taste, making it a worthwhile option for athletes seeking reliable and effective fueling. # Visual style The ad has a UGC feel with simple editing and natural lighting. The production quality is decent, giving it a relatable yet professional appearance. The pacing is consistent, with static shots and smooth transitions. The audio-visual sync is well-maintained, with text overlays timed to the voiceover. # Hooks Spoken: 00:00–00:02: Long track sessions are essential this training block. Text overlay: 00:00–00:02: Long track sessions are essential this training block Visual: 00:00–00:01: A close-up shot on a white countertop. In the background is a white wall, a mirror, and a vase with red flowers. In the foreground is a white Cadence water bottle, a white box of Cadence Core.Gel, and a hand holding a Cadence Core.Gel packet. / 00:01–00:02: A medium shot of a man walking outside a stadium at night. The stadium is lit up in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of energy gels causing stomach upset and energy crashes, which can hinder athletic performance. "The core.gel has dual fuel carbs with electrolytes so it hits fast without upsetting my stomach." # Value propositions - Dual-fuel carbs with electrolytes for fast absorption and no stomach upset - Clean energy without the crash - Smooth texture and good taste for easy consumption - Helps you keep moving during hard sessions # Benefits - Hits fast without upsetting my stomach - No crash just clean energy - No weird taste - Just to keep on moving # Features - Dual-fuel carbs - Electrolytes - Smooth texture # Call to action None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a runner who uses and endorses the product. # Storyline - 00:00–00:01 The ad begins with a shot of Cadence products, including a box of Core.Gel, a water bottle, and a single gel packet, setting the stage for the product being promoted. - 00:01–00:02 00:01–00:02: The scene shifts to a track and field stadium at night, where the speaker introduces the importance of long track sessions during the training block. This sets the context for the need for effective fueling. - 00:02–00:04 00:02–00:04: The speaker emphasizes the importance of not messing around with fueling and introduces Cadence Core.Gel as the solution. He is seen standing on the track, preparing to consume the gel. - 00:04–00:07 00:04–00:07: The speaker highlights the product's features, stating that the Core.Gel has dual-fuel carbs with electrolytes, ensuring it hits fast without upsetting the stomach. He is shown consuming the gel. - 00:07–00:09 00:07–00:09: The speaker continues to emphasize the benefits, stating that the gel provides clean energy without a crash. He is seen standing on the track. - 00:09–00:11 00:09–00:11: The speaker describes the gel's texture and taste, noting that it has a smooth texture and no weird taste. He is shown running on the track. - 00:11–00:15 00:11–00:15: The speaker concludes by sharing his personal usage, stating that he takes the gel before and during hard sessions to keep moving. He is seen drinking the gel.

# Ad summary This ad features Cadence running gels. A man in athletic apparel and a hat speaks directly to the camera as he shares that Cadence gels are a great way to fuel runs because the muscles need carbs. The ad highlights that Cadence has 24 grams of fast-acting carbs and 200 milligrams of sodium for hydration. The speaker tells the viewer to get theirs at usecadence.com. # Brand positioning Cadence positions itself as a premium running gel brand focused on providing essential energy and hydration for peak athletic performance. The brand appears to be a modern, minimalist brand, emphasizing functionality, performance, and a no-nonsense approach to fueling workouts. Cadence aims to occupy the space of high-quality, effective, and science-backed nutrition for runners, ignoring flashy marketing in favor of a straightforward, results-oriented approach. # Product The featured product is Cadence Core 24, a running gel designed to fuel workouts with 24 grams of fast-acting carbohydrates and 200 milligrams of sodium for hydration. The gels are for runners who need energy and hydration support during training sessions. The product is presented as a Dual-Fuel Formula. It is designed to address the need for sustained energy and proper hydration during physical activity. # Visual style The ad has a clean, modern aesthetic with a blend of lifestyle shots and product close-ups. The editing style features quick cuts. The production quality appears polished. The pacing remains consistent, maintaining a steady rhythm throughout. Audio and visual elements are synced, emphasizing key product actions with sound effects. # Hooks Spoken: Male 1: Running gels are one of the best ways to fuel your runs, Text overlay: 00:00–00:02 / Running gels are one of the best ways to fuel your runs Visual: 00:00–00:02 A medium shot of someone opening a running gel outdoors. The person is wearing a light gray shirt and a silver bracelet. The background is blurred, but green foliage is visible. # Funnel stage Consideration # Pain points The frustration addressed is the need for effective and convenient fueling during runs to maintain energy and hydration levels. # Value propositions - The combination of fast-acting carbs and sodium for hydration means the viewer can't go wrong by purchasing Cadence gels. - Dual-Fuel Formula # Benefits - Fuel your runs # Features - 24 grams of fast-acting carbs - 200 milligrams of sodium for hydration - Dual-Fuel Formula # Call to action get yours at usecadence.com # Social proof - None used # Point of view - Brand 100% – The ad is delivered by a speaker presenting the brand's perspective on the product's benefits and features. # Storyline - 00:00–00:02 The ad begins by highlighting the importance of running gels for fueling runs. - 00:02–00:04 It then explains the reason why running gels are important. - 00:04–00:07 The ad introduces Cadence gels as the best on the market. This is told from the brand's perspective as a direct endorsement of the product. - 00:07–00:11 The ad highlights the gels' key features: 24 grams of fast-acting carbs and 200 milligrams of sodium for hydration, while implying that these features mean the viewer can't go wrong by purchasing Cadence gels. - 00:11–00:15 The ad ends with a call to action to purchase Cadence gels at usecadence.com. The brand encourages viewers to purchase before their next training session.

# Ad summary An electrolyte drink product demo. The ad highlights the product's benefits such as it being sugar and caffeine free while tasting like soda. The ad showcases the product being poured into a glass with ice. # Brand positioning Cadence is presented as a brand offering ready-to-drink electrolyte products specifically formulated for athletes. The brand positions itself as a provider of premium RTD electrolyte drinks, differentiating itself from traditional sugary sports drinks and hydration products that are not designed for serious training. Cadence is presented as a better alternative as the products are zero sugar, and caffeine free, and taste like soda. # Product Cadence is presented as a ready-to-drink electrolyte product, made specifically for athletes. It distinguishes itself from traditional sugary sports drinks and hydration products not designed for serious training. The product comes in cans, is zero sugar, caffeine free, and tastes like soda. The ad highlights that Cadence is the world's first premium RTD electrolyte drink made specifically for athletes. # Visual style The ad has a clean and modern aesthetic, with a focus on product presentation. The close-up shots and smooth transitions create a polished feel. The pacing is moderate, allowing viewers to absorb the information presented through text overlays. The audio-visual sync is timed to coincide with product actions and voiceover lines. # Hooks Spoken: 00:00–00:06: Why isn't there a proper ready-to-drink electrolyte made for athletes? / 00:00–00:06: Before Cadence most options were either sugary sports drinks or hydration products that weren't designed for serious training. Text overlay: 00:00–00:06: Why isn't there a proper ready-to-drink electrolyte made for athletes? / 00:00–00:06: Before Cadence most options were either sugary sports drinks or hydration products that weren't designed for serious training. / 00:00–00:06: So we built the world's first premium RTD electrolyte drink made specifically for athletes. / 00:00–00:06: Zero Sugar. No Caffeine. / 00:00–00:06: Tastes like your favorite soda. Visual: 00:00–00:06: A close-up shot of a person's hand holding a white can of Cadence electrolyte drink. The can has red accents. The drink is being poured into a clear glass filled with ice. The background is a blurry white surface. A text overlay occupies the lower left quadrant of the screen. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point that most electrolyte options are either sugary sports drinks or hydration products that aren't designed for serious training. # Value propositions - Cadence is a premium RTD electrolyte drink designed for athletes, addressing the need for effective hydration without the downsides of sugar or caffeine, while still delivering an enjoyable taste. # Benefits - The world's first premium RTD electrolyte drink made specifically for athletes. # Features - Zero Sugar - No Caffeine - Tastes like your favorite soda # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad showcases the product and explicitly states the brand's value proposition. # Storyline - 00:00–00:06 The can of Cadence electrolyte drink is opened, and the liquid is poured into a glass full of ice.

# Ad summary The ad features an athletic-looking man interviewing several people involved in a running club to gather their opinions of a new electrolyte-enhanced hydration drink from Cadence. The runners are filmed after a workout session and share their experiences with the new beverage and how it compares to their regular hydration routine. # Brand positioning Cadence is presented as a hydration drink company looking to improve the hydration routines of athletes, specifically runners, with electrolyte enhanced beverages. The company is positioning itself to be a healthier drink option for staying hydrated for workouts, giving your body what it needs without the harmful additives of other drinks. The company aligns with athletes and a healthy lifestyle. # Product Cadence Core Hydration Complete Electrolytes is an electrolyte drink advertised for after long runs. Cadence is presented as an electrolyte enhanced drink that provides the electrolytes that water alone does not. It comes in different flavors such as melonberry. It contains zero caffeine. The ad addresses the barrier that drinking only water post-workout does not provide the electrolytes your body needs. # Visual style The ad has a scrappy, UGC feel. It appears to be filmed in natural light and not in a traditional studio, aside from the intro and outro which may be filmed in a studio. The camera movements are smooth with simple transitions. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:07 So we're here in London, we've joined a run club and we've given them some Cadence to see exactly how it compares to their regular hydration and what they think of it. Text overlay: 00:00–00:00 London / 00:01–00:01 we've joined a run club / 00:02–00:02 some Cadence / 00:03–00:03 to see exactly / 00:04–00:04 to their / 00:05–00:05 regular hydration / 00:06–00:06 so let's go find out. Visual: 00:00–00:01 A medium shot of the man presenter in a studio. He has a black jacket and a black and white hat on. He's holding a can of Cadence. / 00:01–00:02 A medium shot of the man running outside on a street. He's wearing all black, including a black and white hat. / 00:02–00:03 A close-up shot of a hand holding a can of Cadence Core Hydration, Citrus. The can is white with green accents. A hand opens the can. / 00:03–00:04 A medium shot of the man sitting on a bench in a park drinking the Cadence. / 00:04–00:07 A medium shot of the man presenter in a studio. He has a black jacket and a black and white hat on. He's holding a can of Cadence. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points Drinking only water post-workout does not provide the electrolytes your body needs. One person says they aren't very good at getting the electrolytes they need after a workout. # Value propositions - Electrolyte enhanced drink that provides the electrolytes that water alone does not. - Healthy drink option for staying hydrated for workouts. - Perfect after a long run to hydrate with something that's good for you. - A really delicious way for me to get that as well. # Benefits - Stay hydrated - Something that's good for you - Helps me go to sleep - Get the electrolytes your body needs # Features - Electrolyte-enhanced hydration - Zero caffeine - Available in different flavors - Electrolytes # Call to action None used. # Social proof - "Melonberry is very good." – Mariam - "It's great. It feels really fresh after a run and the electrolytes just make it so much better." – Millie - "I love it, just after a long run, it's perfect to just hydrate with something that's good for me." – Rosie - "They keep me hydrated. I also use the night ones, which help me go to sleep. I find them perfect." – Mariam - "It's really helping me up my hydration... So this is like a really delicious way for me to get that as well." – Rosie - "I try, but I'm not very good at doing it, so this is going to make it a whole lot easier." – Millie # Point of view - Customer 85% – The ad showcases the customer's perspective through the interviewees sharing their experiences with the drink. - Brand 15% – The Brand is presented through the man in the ad. # Storyline - 00:00–00:07 00:00–00:07 The ad begins with the man presenting the ad saying that his team has given the Cadence drink to a run club and he's going to interview them to see how it compares to their regular hydration routine and what they think of the drink. This is meant to frame the testimonial. - 00:07–00:10 00:07–00:10 The man then begins interviewing three people, Millie, Rosie, and Mariam, asking about how they are finding the new Cadence flavors. The ad takes on the customer's perspective, who are the interviewees. - 00:10–00:13 00:10–00:13 Mariam responds that she loves it, and the melonberry flavor is very good. Mariam is giving her perspective of the Cadence flavor and how good it is. - 00:13–00:18 00:13–00:18 Millie continues that it's great, it feels really fresh after a run, and the electrolytes make it so much better. Millie is explaining how she felt and the benefits of the drink. - 00:18–00:22 00:18–00:22 Rosie says she loves it, and it's perfect after a long run to hydrate with something that's good for you. She is giving her positive experience with the benefits of the drink. - 00:22–00:25 00:22–00:25 The man asks Rosie how it compares to her normal hydration routine, which is a response and continuation of the last statement. - 00:25–00:33 00:25–00:33 Mariam answers that these are the best ones because they feel like a sprite drink. They keep her hydrated, and she also uses the night ones to help her go to sleep. She finds them perfect. The perspective remains with the customers giving their opinions. - 00:33–00:41 00:33–00:41 Rosie adds that it's really helping her with her hydration, because she usually only drinks water and is not getting the electrolytes that her body needs. So this is a really delicious way for her to get that as well. Again, she is sharing her customer perspective. - 00:41–00:46 00:41–00:46 The man asks Millie if she normally has electrolytes after a run, and she says she tries but isn't very good at it, so this drink will make it easier for her. She continues giving her customer perspective.

# Ad summary A woman shows and advertises the Cadence Core Gel to fuel a 20 mile run. She provides all the details about the product while running and encourages the viewer to grab their own at usecadence.com. # Brand positioning Cadence positions itself as a provider of clean, smooth-tasting energy gels. The brand is presented as essential for endurance athletes, particularly runners. It pushes against the norm of energy gels that cause a crash, promoting a smooth and sustained energy boost from 24 grams of dual-fuel carbs. This functional positioning emphasizes performance and reliability for serious athletes. # Product Cadence Core Gel is a dual-fuel energy gel designed to provide clean energy without the crash. Each gel contains 24 grams of dual-fuel carbs and electrolytes that go down smooth. The gel is for runners and endurance athletes needing a sustained energy source, particularly during long runs or races. It addresses the common purchase barrier of energy gels causing an energy crash by promoting a clean and smooth experience. The product is presented as an essential item for race day, emphasizing its reliability and effectiveness during high-stakes performance. # Visual style The ad has a polished UGC feel with bright, natural lighting and a handheld camera style. The editing features quick cuts to maintain a fast pace, with approximately 20 cuts per minute. The visuals are closely synced with the voiceover, and product actions are timed to coincide with spoken lines, enhancing engagement. # Hooks Spoken: 00:00–00:04 Heading out for a 20 mile long run, and I'm fueling with the Cadence core gel. Text overlay: 00:00–00:01 heading out for a / 00:01–00:02 20 mile long run / 00:02–00:04 and I'm fueling with the Cadence core gel Visual: 00:00–00:01 A woman in a navy workout outfit stands in front of a wooden fence with green trees in the background. She holds up four white gel packets, smiling at the camera. / 00:01–00:04 The camera is focused on the woman as she pulls a white Cadence gel packet from her navy workout shorts. She is standing in front of a wooden fence with trees behind her. # Funnel stage Consideration # Pain points The pain point addressed in the ad is the common issue of energy gels causing an energy crash. The ad copy states, “no crash, just clean energy,” directly contrasting the product with traditional energy gels. # Value propositions - Clean energy without the crash due to dual fuel carbs and electrolytes - Smooth consumption experience # Benefits - Goes down so smooth - No crash - Clean energy # Features - 24g of dual fuel carbs - Electrolytes # Call to action grab yours at usecadence.com # Social proof - "I’m fueling with the Cadence core gel” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a female runner who uses the product and shares her experience, creating a sense of authenticity and trust. # Storyline - 00:00–00:04 00:00–00:04 The woman holds up the Cadence Core Gel and states that she is heading out for a 20-mile run and is fueling with Cadence Core Gel. She emphasizes that it's her personal choice to fuel her workout, conveying a genuine endorsement. - 00:04–00:07 00:04–00:07 The woman pulls a gel out of her pocket, highlighting the product's portability and easy access during physical activity. She mentions that it has 24 grams of dual fuel carbs and electrolytes, listing key ingredients and quantities to establish product benefits. - 00:07–00:12 00:07–00:12 The woman runs on a tree-lined sidewalk, consuming the gel. She reports that the gel goes down smoothly and provides clean energy without a crash. She is speaking from the customer POV, giving her personal experience to build confidence. - 00:12–00:17 00:12–00:17 The woman shows the product packaging and confirms that she will be using the gels on race day. She prompts viewers to grab their own at usecadence.com, moving towards a direct sales pitch with a product URL.

# Ad summary An ad from Cadence Core Gel explaining how their gel can help fuel your training with carbs, electrolytes, and zero crash. The ad shows a woman running while talking about Cadence Core Gel and what is in it. # Brand positioning Cadence is presented as a brand focused on providing athletes with a clean and effective source of energy. The product, Core Gel, emphasizes functional benefits such as 24 grams of carbs, electrolytes, and zero crash. The brand aims to position itself as a reliable and high-quality choice for athletes seeking sustained energy without the negative side effects of typical energy supplements, aligning with a health-conscious and performance-oriented lifestyle. # Product Cadence Core Gel is an energy gel designed to provide athletes with a smooth and clean energy source during training. It contains 24 grams of carbs and electrolytes to support endurance and performance. The gel is formulated to prevent energy crashes, offering sustained energy without the typical downsides. It’s designed for athletes who need a reliable and effective fuel source during their workouts, ensuring they can perform at their best without experiencing energy dips or discomfort. The ad highlights the gel’s ability to make a noticeable positive difference during runs, emphasizing its worth for those serious about their training regimen. # Visual style The ad features a UGC-style aesthetic with natural lighting and handheld camera work. The editing includes quick cuts to maintain a fast pace and keep viewers engaged. The overall production quality is casual, fitting the tone of an authentic user testimonial. The pacing is upbeat and consistent, aligning with the energetic vibe of a fitness-focused ad. # Hooks Spoken: 00:00–00:03: Real talk, finding the right fuel for your training can be a struggle. Text overlay: 00:00–00:03: real talk finding / 00:02–00:03: for your training / 00:03–00:03: struggle Visual: 00:00–00:02: A young, fair-skinned woman with long brown hair in a ponytail is running towards the camera on a paved road. She is wearing a black sports bra, black running shorts, and white sneakers. She has an athletic build and is running with a focused expression. In the background, there are large, modern white houses with well-maintained lawns, palm trees, and overcast skies. The camera is at eye level and follows her as she runs, with a slight shakiness suggesting it’s handheld. # Funnel stage Consideration # Pain points The pain point is struggling to find the right fuel for training. # Value propositions - The cadence core gel will give you 24 grams of carbs, electrolytes, and zero crash which will provide a smooth clean energy. # Benefits - Smooth clean energy # Features - 24 grams of carbs - Electrolytes - Zero crash # Call to action Grab a gel and feel the difference on your next run. # Social proof - “The Cadence Core Gel has been a game changer for me” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of an athlete using the product and sharing her experience, creating a relatable and authentic feel. # Storyline - 00:00–00:03 00:00–00:03: A woman is running down a suburban street, introducing that it can be a struggle to find the right fuel for your training. - 00:03–00:05 00:03–00:05: The woman holds up the Cadence Core Gel, explaining that it has been a game changer. - 00:05–00:08 00:05–00:08: The woman is running during sunset alongside the ocean, explaining it has 24 grams of carbs and electrolytes. - 00:08–00:11 00:08–00:11: The woman is running down a suburban street, explaining it contains zero crash and just smooth clean energy. - 00:11–00:13 00:11–00:13: The woman is standing next to a body of water during sunset, encouraging the viewer to grab a gel and feel the difference on your next run.

# Ad summary A female athlete shares the Core 24 products she uses to fuel her workouts, emphasizing the gels and hydration drinks. # Brand positioning Core 24 positions itself as a performance-focused brand offering fuel for athletes. The brand prioritizes efficacy, functionality, and a formula that is easy on the stomach. The products provide the fuel and electrolytes needed for effective training. # Product Core 24 products are designed to fuel workouts and races. Core 24 gels are consumed before and during workouts, provide 100 calories, and have a neutral taste. They are also formulated to be gentle on sensitive stomachs. The Core Hydration cans, in cream soda flavor, are sugar-free and contain sodium, magnesium, and potassium to replace what is lost during exercise. # Visual style The ad has a casual, UGC feel, with natural lighting and the gym's lighting adding cool tones. The camera angles are mostly eye-level with some downward angled shots. Cuts are quick and timed to the speaker's dialogue to keep a consistent rhythm. # Hooks Spoken: 00:00–00:02 I'm training really hard right now for my next race and to get the most out of every single session Text overlay: 00:00–00:02 I'm training really hard right now for my next race / 00:02–00:02 and to get the most out of every single session Visual: 00:00–00:00 The camera is positioned above a gray gym floor where a fair-skinned woman wearing a two-toned purple athletic top and black athletic shorts is doing push-ups. A white Core 24 gel packet and white and silver hydration can are on the ground next to her. / 00:00–00:01 A woman with fair skin, wearing a two-toned purple athletic top, black athletic shorts, and with a blonde braided ponytail is running on a treadmill in a gym. Other people are exercising on treadmills in the background. / 00:01–00:02 A woman with fair skin, wearing a two-toned purple athletic top, black athletic shorts, and with a blonde braided ponytail is running on a treadmill in a gym. Other people are exercising on treadmills in the background. # Funnel stage Consideration # Pain points The ad addresses the pain point of needing to fuel workouts effectively without upsetting the stomach. The ad also implies the need to replenish nutrients lost during workouts. "I have to stay on top of my fuelling" # Value propositions - The Core 24 gels provide fuel before and during workouts without upsetting your stomach. - The Core Hydration cans help replenish lost nutrients from sweat without any sugar. # Benefits - Core 24 gels provide fuel before and during workouts - Core Hydration cans replace lost nutrients # Features - Core 24 gels are 100 calories each - Core 24 gels have a completely neutral taste - Core 24 gels are great for sensitive stomachs - Core Hydration drinks are sugar free - Core Hydration drinks have sodium, magnesium and potassium # Call to action None used. # Social proof - The female athlete in the video states she uses the Core 24 gels before and during workouts, and enjoys the Core Hydration cans after her sessions, implying firsthand use. # Point of view - Customer 100% – The ad is told from the perspective of an athlete using the product as part of her training regimen. # Storyline - 00:00–00:02 00:00–00:02 The athlete states she is training hard for her next race and needs to stay on top of her fueling. - 00:02–00:07 00:02–00:07 The athlete then says that she uses Core 24 gels before and during her training sessions. - 00:07–00:12 00:07–00:12 She describes the gels' neutral taste, low-calorie count, and suitability for sensitive stomachs. - 00:12–00:16 00:12–00:16 The athlete shares that she looks forward to Core Hydration cans after her sessions. - 00:16–00:23 00:16–00:23 She notes her favorite flavor is cream soda, and that the product is sugar-free, containing sodium, magnesium, and potassium to replenish lost nutrients. - 00:23–00:24 00:23–00:24 The athlete concludes with the phrase, "Sweat out, salt in."