How Wix Advertises on Meta

# Ad summary This ad features Philip, the founder of a furniture business, who shares his journey of building things since he was a kid. He highlights how Wix helps him sell his furniture and tell his story. # Brand positioning The brand, Mid Sussex Joinery, is presented as a passion-driven, handcrafted furniture business run by Philip. The brand aligns with values of creativity, craftsmanship, and personal storytelling. It positions itself as a business that values both the functional aspect of furniture and the emotional connection to the maker's journey. The brand pushes against the norm of mass-produced furniture by emphasizing the unique story and handcrafted nature of its products. The brand positioning is both functional (handcrafted furniture) and emotional (personal story, passion). # Product The featured product is the Wix website builder, which is presented as a tool that enables Philip to run his furniture business. The website allows him to sell his furniture and tell his story. The ad highlights the website's ability to showcase the brand's journey and connect with customers on a personal level. The product is for anyone looking to start a business and tell their story. The ad addresses the purchase barrier of not knowing how to build a website by showcasing how easy it is to use Wix. # Visual style The ad has a UGC feel with a mix of static shots and quick cuts. The production quality is a hybrid of UGC and polished commercial. The pacing is consistent throughout the ad. The audio and visual elements are synced to the voiceover. # Hooks Spoken: 00:00–00:01 When I was 12, I built this box. Text overlay: 00:00–00:01 When I was 12, I Visual: 00:00–00:01 A young man (Philip) with fair skin, blue eyes, and short brown hair, wearing a dark green t-shirt and a dark baseball cap, stands in a cluttered workshop. He holds a small, multi-colored wooden box in his hands. The background includes a desk with various tools and supplies, as well as papers and notes pinned to the wall. The camera is positioned at eye level and remains stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the struggle of wanting to pursue a passion but feeling limited by career prospects and the difficulty of starting a business. This is signaled by the line, "But deep down, he knew he preferred making physical things." # Value propositions - Wix helps me sell my furniture and tell my story # Benefits - Sell my furniture - Helps me tell my story too # Features - Wix website builder # Call to action None used. # Point of view - Customer 100% – The entire ad is told from the perspective of Philip, a customer of Wix, sharing his personal story and experience using the platform. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with Philip holding a small wooden box and stating that he built it when he was 12. This introduces his lifelong passion for building things. - 00:01–00:03 00:01–00:03 Philip then shows a larger, more complex wooden structure, stating that he built it recently. This highlights his continued growth and skill in woodworking. - 00:03–00:07 00:03–00:07 Philip states that he has been making things since he was a kid and that he even built his own website with Wix. This introduces Wix as a tool he uses to support his passion. - 00:07–00:16 00:07–00:16 Philip introduces "Mini Philip" by showing a childhood photo of himself and then shows a series of photos of himself building things as a child, including a duck house, a go-kart for his dog, and a robot. This emphasizes his lifelong fascination with building. - 00:16–00:24 00:16–00:24 Philip states that everything changed when he turned 18 and became obsessed with computers, leading him to build software and pursue a computer science degree. This shows his shift from physical to digital creation. - 00:24–00:30 00:24–00:30 Philip states that he landed an IT job with great career prospects, but deep down, he preferred making physical things. This highlights his internal conflict and desire to return to his passion. - 00:30–00:39 00:30–00:39 Philip states that he quit his career at 24 to start a furniture business, which he runs from his Wix website. This shows how Wix enables him to pursue his passion. - 00:39–00:40 00:39–00:40 Philip states that his Wix website helps him sell his furniture and tell his story. This reinforces the value of Wix as a tool for both business and personal expression.

# Ad summary This ad promotes Wix as a platform for creating a website for your business. The ad features a pottery business owner who shares her experience of using Wix to create a website for her pottery business. She highlights the ease of use and the fact that it only took four quick steps to get her business online. # Brand positioning Wix is presented as a user-friendly platform that empowers individuals to create their own websites and establish an online presence for their businesses. The brand aligns with the values of simplicity, accessibility, and empowerment, making it easy for anyone to bring their business online. Wix pushes against the notion that creating a website is a complex or technical process, instead offering a functional and straightforward solution for entrepreneurs and small business owners. # Product Wix is a website builder platform that allows users to create and manage their own websites. It offers a range of tools and features to design and customize websites, including domain registration, hosting, and website templates. The platform is designed for individuals and small business owners who want to establish an online presence without needing extensive technical skills. The ad highlights the ease of use, stating that it only takes four quick steps to get a website up and running: search, select, choose a registration period, and it's yours. Wix addresses the purchase barrier of complexity by offering a simple and accessible solution for creating a website. # Visual style The ad has a bright, airy, and natural aesthetic, with a focus on pastel colors and handmade textures. The editing style is a mix of quick cuts and static shots, creating a dynamic yet relaxed feel. The production quality is a hybrid of UGC and polished commercial, giving it an authentic and relatable vibe. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover. # Hooks Spoken: Imagine little pottery girl just a kid dreaming about her own pottery studio. Text overlay: Imagine little pottery girl just a kid dreaming about her own pottery studio. Visual: 00:00–00:03 A woman with blonde hair, wearing a white t-shirt with the word "LOVE" in red letters, stands in a bright, airy room with white walls and a sloped ceiling. She holds a ceramic cylinder in her hands and gestures with her other hand. Behind her is a desk with various pottery-related items, including a candle, a small vase with flowers, and a mood board with images and color swatches. The camera is stationary and captures a medium shot of the woman. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of complexity in creating a website. Many individuals and small business owners may feel overwhelmed by the technical skills and knowledge required to build a website. The ad signals this frustration by highlighting the ease of use of the Wix platform and the fact that it only takes four quick steps to get a website up and running. # Value propositions - Simple and accessible solution for creating a website - Easy to use platform for entrepreneurs and small business owners - Four quick steps to get a website up and running # Benefits - Empowers individuals to create their own websites - Establishes an online presence for businesses - Makes dreams a reality - Takes ownership of businesses # Features - User-friendly platform - Domain registration - Hosting - Website templates - Four quick steps to get a website up and running: search, select, choose a registration period, and it's yours # Call to action So if you've been waiting for the right time this is it. # Point of view - Customer 100% – The entire ad is told from the perspective of a pottery business owner who is a customer of Wix. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a woman in a pottery studio holding a ceramic cylinder. She speaks directly to the camera, inviting viewers to imagine a little pottery girl dreaming about her own pottery studio. This sets the stage for the story and introduces the idea of pursuing a creative dream. - 00:03–00:06 00:03–00:06 The woman shares that she went on Wix and made her pottery studio official with her own domain. This reveals the product being advertised and how it helped her realize her dream. - 00:06–00:08 00:06–00:08 She expresses how proud her younger self would be, and how her current self is also proud. This adds an emotional layer to the story, highlighting the personal fulfillment of achieving a long-held goal. - 00:08–00:15 00:08–00:15 The ad transitions to a screen recording of the woman using Wix to search for and select a domain name. She emphasizes that it only took four quick steps: search, select, choose a registration period, and it's yours. This demonstrates the simplicity and ease of use of the Wix platform. - 00:15–00:19 00:15–00:19 The woman shares that from that moment, her pottery business wasn't just something she talked about, but something she owned. This reinforces the idea that Wix empowers users to take ownership of their businesses and make their dreams a reality. - 00:19–00:22 00:19–00:22 The ad concludes with the woman encouraging viewers to take the leap and start their own businesses, stating that if they've been waiting for the right time, this is it. This serves as a call to action, urging viewers to use Wix to pursue their entrepreneurial goals.

# Ad summary This ad promotes Wix Domains by featuring a tent brand founder who used Wix to secure the perfect domain name for his business. The ad emphasizes the importance of having a strong online presence and encourages viewers to find their space and make it home. # Brand positioning Peak Tents is presented as a brand that brings bold, beautiful colors to the camping world. The brand aims to blend the outdoors with creative work, offering high-quality tents for alpine basecamps and coastal adventures. The brand pushes against the norm of traditional camping gear by offering tents in a variety of colors. # Product The featured product is a range of custom and pre-made tents designed to elevate outdoor experiences. The tents are available in bold, beautiful colors and are suitable for various environments, from alpine basecamps to coastal adventures. The ad highlights the brand's commitment to crafting quality, lightweight, and aesthetic tents. The tents are shown being used in scenic outdoor settings, emphasizing their appeal to those who love blending the outdoors with creative work. The ad addresses the purchase barrier of finding the right domain name by showcasing how Wix Domains can help secure the perfect name in minutes. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the beauty of the outdoors. The editing style includes quick cuts and static shots, with smooth transitions between scenes. The production quality is high, with clear visuals and professional-looking shots. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover. The ad uses visual motifs such as mountain landscapes, tents, and smartphone screens to reinforce the brand's message. # Hooks Spoken: 00:00–00:03 Male 1: Sometimes, the best ideas don't come at a desk. Text overlay: 00:00–00:01 Sometimes / 00:01–00:02 the best ideas / 00:02–00:03 don't come at Visual: 00:00–00:01 A man with a backpack hikes up a mountain trail. The background features a mountain range with some snow. The man is wearing a red jacket and black shorts. The camera follows him as he hikes. / 00:01–00:03 A wide shot shows a man in a yellow jacket standing near a red and white tent on a mountain top. The background features a mountain range and a blue sky with clouds. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of finding the right domain name for a business. The founder states that he "locked in the perfect name in minutes" using Wix Domains, suggesting that it can be a quick and easy solution to this problem. # Value propositions - High-quality tents for alpine basecamps and coastal adventures - Wix Domains helps secure the perfect domain name quickly and easily # Benefits - Elevate your outdoor experiences - Blend the outdoors with creative work - Secure the perfect domain name in minutes # Features - Custom and pre-made tents - Bold, beautiful colors - Lightweight - Aesthetic tents # Call to action None used. # Point of view - Customer 100% – The entire ad is told from the perspective of the brand founder, sharing his personal story and experience. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a man hiking in the mountains, suggesting that the best ideas don't come at a desk but on top of a mountain. This sets the stage for the founder's story and the inspiration behind his tent brand. - 00:04–00:07 00:04–00:07 The man is shown sitting outside a tent on a mountain top, stating that this is where he decided to start his own tent brand. This highlights the brand's origin story and connection to nature. - 00:07–00:11 00:07–00:11 The man uses Wix Domains on his phone to lock in the perfect domain name in minutes. This demonstrates the ease and speed of using Wix Domains to establish an online presence. - 00:11–00:19 00:11–00:19 The founder expresses his love for blending the outdoors with creative work and his desire to bring bold, beautiful colors to the camping world. This emphasizes the brand's unique selling proposition and target audience. - 00:19–00:23 00:19–00:23 The ad shows various scenes of the tents being used in different outdoor settings, reinforcing the brand's versatility and appeal. The founder states that he could already see his designs out in the wild. - 00:23–00:30 00:23–00:30 The founder emphasizes the importance of domains, whether it's where you sleep or where your website lives. He advises viewers to find their space and make it home, tying back to the brand's origin story and the importance of establishing an online presence with Wix Domains.

# Ad summary A portrait artist shares how she uses Wix to manage her business. # Brand positioning Wix is presented as a user-friendly website builder that empowers small business owners to create a professional online presence. The brand is positioned as a tool that simplifies website management, allowing users to showcase their work, connect with customers, and manage their business independently. Wix aims to occupy the space of accessible and comprehensive website solutions, promoting values of independence, professionalism, and ease of use. The brand pushes against the need for coding or technical expertise, offering a functional solution for entrepreneurs seeking to elevate their business. # Product Wix is a website builder that allows users to create and manage their own websites without needing coding skills. It is designed for individuals and small business owners who want to establish an online presence to showcase their work, connect with customers, and manage their business independently. The platform offers features such as professional website templates, easy online showcasing of work, direct order acceptance, independent management and modification capabilities, mobile optimization, social media integration, integrated SEO tools, and booking tools. Wix addresses the purchase barriers of technical complexity and the need for coding skills, offering a user-friendly solution that enables users to create a professional website and manage their business efficiently. # Visual style The ad has a clean and professional aesthetic, with a focus on showcasing the artist's work and the Wix platform. The editing style includes quick cuts between the artist, her drawings, and the Wix website interface. The production quality is polished, giving the ad a professional commercial feel. The pacing is moderate, with cuts timed to the voiceover. # Hooks Spoken: Anfang 2023 habe ich mich als Portraitzeichnerin selbstständig gemacht. Text overlay: 00:00–00:03 Anfang 2023 habe ich mich als Portraitzeichnerin selbstständig gemacht. Ich zeige dir wie ich mein Business mit einer Webseite von WIX auf ein neues Level bringen konnte. Visual: 00:00–00:03 Close-up shot of a detailed black and white portrait drawing of a horse's head. The drawing is set against a plain white background. The camera is stationary, focusing on the intricate details of the artwork. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of small business owners needing a professional online presence but lacking the technical skills or time to build and manage a website. The artist states, "Ich zeige dir wie ich mein Business mit einer Webseite von WIX auf ein neues Level bringen konnte," implying that Wix solves the problem of creating a professional website without needing coding skills or technical expertise. # Value propositions - Professional website: Showcase drawings online and accept orders directly. - Independent management: Control and flexibility to manage and change everything on the website. - Mobile optimization: Website looks great on any device. - Social media integration: Directly link social media channels without programming. - Integrated SEO and booking tool: Potential customers can find you more easily on the internet. - Time savings: Save time and fully concentrate on art. # Benefits - Easily show drawings online - Accept orders directly - Independently manage and change everything - Website always looks great on laptop or mobile - Directly link social media channels without programming - Potential customers can find you more easily on the internet - Save time and fully concentrate on art # Features - Professional website templates - Easy online showcasing of work - Direct order acceptance - Independent management and modification - Mobile optimization - Social media integration - Integrated SEO tools - Booking tool # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a portrait artist who is a Wix customer, sharing her personal experience and the benefits she has gained from using the platform. # Storyline - 00:00–00:07 00:00–00:07 The video begins with a close-up of a horse portrait drawing, then transitions to the artist at her desk. She introduces herself as a portrait artist who became self-employed in early 2023. She states that she will show how she was able to bring her business to a new level with a website from Wix. This is from the artist's perspective, introducing her story and the value proposition of using Wix to enhance her business. - 00:07–00:12 00:07–00:12 The artist states that with her professional website, she can easily show her drawings online and accept orders directly. The perspective is from the artist, highlighting the functional benefits of using Wix for her business. - 00:13–00:15 00:13–00:15 The artist adds that she can independently manage and change everything on her website. The perspective is from the artist, emphasizing the control and flexibility Wix provides. - 00:16–00:22 00:16–00:22 The artist states that her website always looks great, whether on a laptop or a mobile phone. She also mentions that she can directly link her social media channels without needing to know how to program. The perspective is from the artist, highlighting the ease of use and professional appearance of Wix websites across different devices and platforms. - 00:23–00:28 00:23–00:28 The artist mentions that she loves the integrated SEO and booking tool, which helps potential customers find her more easily on the internet. The perspective is from the artist, emphasizing the marketing and customer acquisition benefits of using Wix. - 00:29–00:33 00:29–00:33 The artist concludes that her Wix website is her business card, allowing her to save time and fully concentrate on her art. The perspective is from the artist, summarizing the overall value of Wix in supporting her artistic business.

# Ad summary A woman shares how she started her pottery business using Wix. She shares the four steps it took to get her business up and running. # Brand positioning Wix is presented as a user-friendly platform that empowers individuals to easily create and manage their own websites. The brand is positioned as a solution for entrepreneurs and small business owners looking to establish an online presence quickly and efficiently. The ad emphasizes the simplicity and speed of setting up a website domain, suggesting that Wix is accessible to users with varying levels of technical expertise. The brand aligns with values of empowerment, simplicity, and accessibility, pushing against the perception that creating a website is a complex or time-consuming process. The brand positioning is functional, focusing on the ease and speed of use. # Product Wix is a website building platform that allows users to create and manage their own websites. The ad highlights the domain registration feature, emphasizing how quickly and easily users can secure a website domain. The product is for anyone looking to start a business. The ad addresses the purchase barrier of website creation being too difficult or time-consuming by showcasing how Wix simplifies the process. The ad tells the viewer that Wix is worth trying because it makes starting a business easy and accessible. # Visual style The ad has a bright and airy aesthetic, with natural lighting and a focus on pastel colors. The editing style is quick cuts, with a fast-paced rhythm that keeps the viewer engaged. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of authenticity and accessibility. The pacing is fast, with approximately 15 cuts per minute. # Hooks Spoken: Female 1: This business has been a dream of mine for years. Text overlay: 00:00–00:02 / This business has been a dream of mine for years. Visual: 00:00–00:02: A woman with blonde hair, wearing a white t-shirt with red lettering and blue jeans, stands in front of a white counter. On the counter is a red espresso machine, a glass jar with coffee beans, and a pink and white striped mug. She is holding the mug and putting coffee grounds into the espresso machine. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that starting a business can be daunting and overwhelming, especially when it comes to establishing an online presence. The creator shares that her pottery business was just something she talked about, implying that she was hesitant to take the leap and make it a reality. # Value propositions - Easy and quick website domain registration - Empowerment to turn a dream into a reality # Benefits - Get your website domain in minutes - Pottery business wasn't just something I talked about it was something I owned # Features - Website domain - Four quick steps: search, select, choose a registration period # Call to action None used. # Social proof - "I went on Wix and got my website domain in minutes and that's when it hit me" – Female 1 (Customer) - "From that moment my pottery business wasn't just something I talked about it was something I owned" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:02 The creator shares that her business has been a dream of hers for years. - 00:02–00:05 The creator shares that she went on Wix and got her website domain in minutes, and that's when it hit her. - 00:05–00:06 The creator shares that this is really happening. - 00:07–00:08 The creator shares that all it took was four quick steps. - 00:08–00:13 The creator shares the four steps: search, select, choose a registration period, and it's yours. - 00:13–00:17 The creator shares that from that moment, her pottery business wasn't just something she talked about, it was something she owned. - 00:17–00:19 The creator shares that if you've been waiting for the right time, this is it.

# Ad summary This ad features a female creator discussing her entrepreneurial journey and how Wix helped her claim a domain name for her travel site. She emphasizes the importance of having a domain for credibility and encourages viewers to claim their domain with Wix. # Brand positioning Wix is presented as a platform that empowers entrepreneurs to establish their online presence by providing domain registration services. The brand is positioned as a tool for making business ventures feel official and credible, even before a website is fully built. Wix aligns with the values of taking the first step in an entrepreneurial journey and securing a personal brand's identity in the digital space. The brand pushes against the norm of relying solely on social media pages or links in bios, offering a more professional and credible alternative. The brand positioning is functional, focusing on the simplicity and effectiveness of claiming a domain name. # Product Wix is a platform that offers domain registration services, allowing individuals and businesses to claim an internet domain for their personal brand or website. The product is for anyone thinking of starting a business or taking the first step in their entrepreneurial journey. Wix provides a way to make a business feel official and credible by claiming a domain name, even before the website is fully built. The ad highlights that claiming a domain with Wix ensures that no one else takes it. The ad addresses the purchase barrier of not being ready to build a website by emphasizing that you can still claim your domain today. The ad tells the viewer that having a domain gives your personal brand way more credibility than just a social page or a link in bio, making it worth trying or buying. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots, creating a dynamic yet straightforward presentation. The production quality is a mix of high-end and casual, supporting the intended tone of authenticity and relatability. The pacing is consistent, maintaining a steady rhythm throughout the ad. # Hooks Spoken: 00:00–00:02: Making a living while traveling around the world? Text overlay: 00:00–00:02: making a living while traveling around the world? Visual: 00:00–00:02: A high-angle shot shows a woman lying on a white lounge chair by a pool, working on a laptop. The pool is next to the ocean. A yellow umbrella is next to her. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not having a credible online presence for your business or personal brand, especially when relying solely on social media pages or links in bios. # Value propositions - Claiming a domain with Wix makes your business feel official and credible, even before the website is fully built. - Having a domain gives your personal brand way more credibility than just a social page or a link in bio. # Benefits - Makes your business feel official - Gives your personal brand way more credibility than just a social page or a link in bio - Ensures that no one else takes your domain # Features - Domain registration services # Call to action look into claiming that domain with Wix # Social proof - "I feel like this was part of the reason I was able to partner with so many hotels this past year" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is sharing her personal experience and journey. # Storyline - 00:00–00:01 The ad opens with a question about making a living while traveling around the world. - 00:01–00:03 The creator shares that getting a domain on Wix made her journey as an entrepreneur real. - 00:03–00:06 She recounts starting her entrepreneurial journey at age 11, selling golf balls. - 00:06–00:11 She explains that her love of entrepreneurship led her to create her travel site. - 00:11–00:15 She states that the first thing she did with both her golf ball business and her travel site was claim an internet domain. - 00:15–00:17 She mentions getting help from her dad on the first one. - 00:17–00:22 She encourages viewers thinking of starting a business to buy a domain, as it makes it feel official. - 00:22–00:26 She advises viewers to claim their domain even if they're not ready to build a website, so that no one else takes it. - 00:26–00:30 She states that having a domain gives your personal brand way more credibility than just a social page or a link in bio. - 00:30–00:33 She shares that she feels like this was part of the reason she was able to partner with so many hotels this past year. - 00:33–00:36 She encourages viewers building a business or a personal brand to look into claiming that domain with Wix.

# Ad summary This ad promotes Wix as a website builder for makers, highlighting its AI functions and ease of use. It features a creator who uses Wix to showcase her parents' leatherwork, emphasizing how Wix helps them connect with a global audience and present their products in a simple and intuitive way. # Brand positioning Wix is presented as a user-friendly website builder that empowers creators and small business owners to easily showcase their work and connect with a global audience. The brand emphasizes simplicity, intuitiveness, and the use of AI functions to guide users through every step of the website creation process. Wix positions itself as a tool that helps makers overcome the challenges of sharing their work and reaching a wider audience, fostering a sense of connection and community. # Product Wix is a website builder that helps makers and small business owners create and manage their online presence. It offers a simple and intuitive platform with AI functions to guide users through every step of the website creation process. Wix allows users to present their products in a more simple and intuitive way, connect with a global audience, and share their passions with the world. The platform addresses the purchase barrier of feeling isolated by helping users connect with a global audience. # Visual style The ad has a polished, UGC-style aesthetic with natural lighting and smooth transitions. The production quality is high, creating a professional and trustworthy feel. The pacing is moderate, with cuts timed to the music and voiceover lines. The visual motifs include close-ups of the Wix website interface, shots of the leatherworkers in their studio, and shots of the finished leather products. # Hooks Spoken: 00:01–00:08 As the daughter of parents that are makers, I've noticed that they find comfort in creating, and their Wix website is the perfect way to broadcast us. Text overlay: WIX / cowrice studio / cowrice studio Visual: 00:00–00:01 The shot shows the interior of a workshop through an open doorway. The workshop is filled with tools, materials, and finished leather products. A woman sits at a table in the center of the room, working on a project. The lighting is natural and soft, creating a warm and inviting atmosphere. / 00:01–00:03 The shot is a close-up of a tablet screen displaying the Wix website interface. The screen shows the "cowrice studio" website, with various options and features visible. The lighting is bright and clear, highlighting the details of the interface. / 00:03–00:04 The shot shows the interior of the workshop. A woman stands at a table, looking at a laptop. Shelves in the background display finished leather products. The lighting is natural and soft, creating a warm and inviting atmosphere. / 00:04–00:05 The shot shows the exterior of the workshop, framed by lush greenery. The workshop has a rustic, wooden exterior with an open doorway. The lighting is bright and natural, creating a sense of tranquility and connection to nature. / 00:05–00:06 The shot shows the interior of the workshop. A man and a woman stand in the doorway, smiling. The workshop is filled with tools, materials, and finished leather products. The lighting is natural and soft, creating a warm and inviting atmosphere. / 00:06–00:08 The shot is a close-up of a laptop screen displaying the Wix website interface. The screen shows the "cowrice studio" website, with various images and text visible. A hand is shown typing on the keyboard. The lighting is bright and clear, highlighting the details of the interface. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that sharing work can feel isolating, as stated by Female 1: "Before this, helping them share their work felt isolating." # Value propositions - AI functions for guidance on every step: This connects to the feature of AI functions and the benefit of ease of use. - Connect with a global audience: This connects to the benefit of reaching a wider audience and the feature of Wix's platform. # Benefits - Connect with a global audience - Present products in a more simple and intuitive way - Share your passions with the world # Features - Simple and intuitive platform - AI functions for guidance - Connect with a global audience # Call to action Head over to Wix.com and start sharing your passions with the world. # Social proof - "As the daughter of parents that are makers, I've noticed that they find comfort in creating, and their Wix website is the perfect way to broadcast us." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer (Female 1) who uses Wix to support her parents' business. # Storyline - 00:00–00:02 00:00–00:02 As the daughter of parents that are makers, I've noticed that they find comfort in creating, and their Wix website is the perfect way to broadcast us. The ad begins with the speaker introducing herself as the daughter of makers, establishing a personal connection and setting the stage for her testimonial. The tone is warm and inviting, creating a sense of trust and authenticity. - 00:02–00:10 00:02–00:10 My parents are leather workers, so ever since I created their website, I can now directly present their products in a more simple and intuitive way. The speaker highlights her parents' profession and how Wix has helped them showcase their products more effectively. The tone is informative and practical, emphasizing the functional benefits of using Wix. - 00:10–00:21 00:10–00:21 As well as using different AI functions for guidance on every step I take. Before this, helping them share their work felt isolating, but now, Wix helps them connect with a global audience. The speaker emphasizes the AI functions and the ability to connect with a global audience, addressing the pain point of feeling isolated. The tone is reassuring and empowering, highlighting how Wix can help users overcome challenges and achieve their goals. - 00:25–00:29 00:25–00:29 If you are a dedicated maker, head over to Wix.com and start sharing your passions with the world. The speaker directly addresses the target audience, encouraging them to visit Wix.com and start sharing their passions. The tone is motivational and inspiring, creating a sense of excitement and possibility.

# Ad summary This ad tells the story of Shaun Oliver Bespoke, a family business that was able to launch their online store and retail location using Wix. The ad emphasizes the ease of use and quick setup of the Wix platform, allowing them to create a website that reflected their style and values. # Brand positioning Shaun Oliver Bespoke is presented as a high-end, family-run tailoring business that values elegance, quality fabrics, and a personal touch. The brand aims to occupy a space in the consumer's mind as a purveyor of tailored elegance, blending traditional craftsmanship with a modern approach. The brand aligns with values of family, authenticity, and a desire to create something truly personal. It pushes against the norms of mass-produced fashion by focusing on bespoke, high-quality garments. The brand positioning is both emotional (emphasizing the personal story and family effort) and functional (highlighting the quality of fabrics and customization options). # Product The ad features Wix, a website-building platform that allows users to create a customized online presence. Wix provides tools and features to build a website, including AI-driven design assistance, customizable logos, color schemes, and presentation options. It is designed for individuals and businesses looking to create a unique and professional online presence, enabling them to showcase their style, values, and vibe. The platform addresses the purchase barrier of complexity by offering an AI-driven process that allows users to create a website quickly and easily, as well as customizable templates, presentation, logos, and colors. # Visual style The ad has a polished, commercial aesthetic with a blend of natural light and soft, diffused lighting. The editing style includes quick cuts and static shots, creating a balanced rhythm. The production quality is high, providing a professional feel that supports the brand's image. The pacing is consistent throughout the ad at approximately 17 cuts per minute. The ad’s cuts appear timed to music beats. # Hooks Spoken: 00:00–00:02 When we first dreamed of starting our business, Text overlay: 00:00–00:02 when we first dreamed of starting our business, Visual: 00:00–00:02 The camera shows a close-up of a mood board with various images and fabric swatches. The background is a wooden desk with scattered papers and design elements. The mood board includes images of nature, a cut-out image of a model wearing a white top, and fabric samples in neutral tones. The lighting is soft and natural, creating a warm and inviting atmosphere. The camera is static, focusing on the details of the mood board. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of launching a website by highlighting the potential complexity of creating an online store, especially for small businesses, stating the process was "ambitious." # Value propositions - Wix allows you to build a website in minutes with AI assistance, giving you the tools to showcase your brand's values and story. # Benefits - Create a customized online presence - Showcase your style, values, and vibe - Build a website quickly and easily # Features - AI-driven design assistance - Customizable logos - Customizable color schemes - Presentation options # Call to action None used. # Social proof - “With Wix it all came together beautifully.” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a brand founder describing their experience. # Storyline - 00:00–00:02 00:00–00:02 When we first dreamed of starting our business, there were lots of voices and lots of visions. - 00:02–00:08 00:02–00:08 The ad cuts to the husband, wife and daughter in the new store. The female narrator then says, "me my husband our daughter a website a retail shop it was ambitious". - 00:08–00:13 00:08–00:13 The female narrator says, "but with Wix it all came together beautifully", and this emphasizes the ease and simplicity that Wix allows for business owners. - 00:13–00:18 00:13–00:18 The ad shows a website created on Wix, and the female narrator says, "before anything else we knew we wanted to create something that felt truly ours". - 00:18–00:24 00:18–00:24 The female narrator says, "from the fabrics we'd use to the story our brand would tell bringing that vision to life online". - 00:24–00:30 00:24–00:30 The female narrator then says, "was surprisingly simple we started with AI and within minutes we had a website that felt like us". This shows a woman working on the website. - 00:31–00:39 00:31–00:39 The female narrator says, "our style our values the presentation it's been a real family effort". This emphasizes how Wix can create something of the business owner's style and values. - 00:40–00:45 00:40–00:45 The female narrator then says, "from late night planning to testing samples and now opening our first shop together". - 00:46–00:51 00:46–00:51 The female narrator says, "seeing our ideas come to life both online and in store feels incredible". - 00:51–00:59 00:51–00:59 The female narrator concludes with, "Wix helps us turn a small dream into something real a brand a business and a new chapter for our family".

# Ad summary This ad features Tiff Urquhart, a muralist, who discusses how Wix has helped her reach more people, from new fans to serious collectors. She wanted a website that was raw, creative, and unapologetically her. She also sells artwork and apparel on her website through her shop page. She has been hired by corporate clients, high-profile athletes, and community projects. She states that murals are tied to a single place, but her website brings them everywhere to everyone, which is truly an artist's dream. # Brand positioning Wix is presented as a platform that empowers artists to showcase their work and connect with a broader audience, from casual fans to serious collectors. The brand aligns with values of creativity, self-expression, and accessibility, positioning itself as a tool that enables artists to overcome the limitations of physical spaces and reach a global audience. Wix pushes against the traditional norms of art being confined to galleries or specific locations, instead promoting the idea of art being accessible to everyone, everywhere. The brand positioning is both functional, offering tools for website creation and e-commerce, and emotional, empowering artists to share their unique vision with the world. # Product Wix is a website-building platform that enables users to create and manage their online presence. It allows artists and creators to showcase their work, connect with fans, and sell artwork and apparel through a customizable online shop. Wix addresses the purchase barrier of limited physical reach by providing a platform to bring murals and other art forms to a global audience. The platform is designed for individuals who want a website that is "raw, creative, and unapologetically" them, suggesting a focus on personalization and artistic expression. Wix is presented as a tool that transforms creativity into demand, enabling artists to turn their passion into a sustainable business. # Visual style The ad has a vibrant and energetic aesthetic, combining polished commercial elements with a UGC feel. The editing style features quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is a hybrid of professional and amateur, with high-quality shots of Tiff's artwork interspersed with more casual, handheld footage. The pacing is fast, with cuts timed to the music beats and voiceover lines, creating a sense of rhythm and momentum. # Hooks Spoken: 00:00–00:02: Tiff Urquhart: I'm Tiff Urquhart as a muralist. Text overlay: 00:00–00:02: I'm Tiff Urquhart as a muralist Visual: 00:00–00:02: A close-up shot of a tattooed arm and hand holding a spray paint can, painting a mural on a textured wall. The mural features blue, green, and yellow colors, with abstract shapes and lines. The camera is handheld and shaky, creating a sense of immediacy and action. The lighting is bright and natural, highlighting the textures of the wall and the spray paint. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of limited physical reach for artists, as murals are tied to a single place. "Murals are tied to a single place." # Value propositions - Reach new fans and serious collectors with a Wix website. - Create a website that is raw, creative, and unapologetically you. - Turn your creativity into demand with Wix's e-commerce platform. - Bring your murals everywhere to everyone with a Wix website. # Benefits - Reach more people - Monetize your art - Showcase your work - Connect with fans # Features - Website builder - E-commerce platform - Customizable design - Global reach # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of Tiff Urquhart, a muralist and Wix user, as she shares her experience and success with the platform. # Storyline - 00:00–00:02 The ad begins with a close-up shot of a hand using spray paint on a mural, introducing Tiff Urquhart as a muralist. - 00:02–00:05 Tiff states that she makes work that's meant for the public, emphasizing the accessibility and community-focused nature of her art. This is conveyed through her tone and the visual of her working on a large outdoor mural. - 00:05–00:11 Tiff explains that with Wix, she's been able to reach even more people, from new fans to serious collectors, highlighting the platform's ability to expand her audience. This is conveyed through her tone and the visual of her working on a large outdoor mural. - 00:11–00:16 Tiff shares that she wanted a website that was raw, creative, and unapologetically her, emphasizing the importance of authenticity and self-expression. This is conveyed through her tone and the visual of her working on a large outdoor mural. - 00:16–00:21 Tiff states that what began as pure creativity quickly turned into a demand, showcasing the platform's ability to monetize her art. This is conveyed through her tone and the visual of her working on a large outdoor mural. - 00:21–00:27 Tiff mentions that she's been hired by corporate clients, high-profile athletes, and community projects, highlighting the diverse range of opportunities that have come her way. This is conveyed through her tone and the visual of her working on a large outdoor mural. - 00:27–00:32 Tiff shares that she also sells artwork and apparel on her website through her shop page, showcasing the platform's e-commerce capabilities. This is conveyed through her tone and the visual of her working on a large outdoor mural. - 00:32–00:39 Tiff concludes by stating that murals are tied to a single place, but her website brings them everywhere to everyone, which is truly an artist's dream, emphasizing the platform's ability to overcome geographical limitations. This is conveyed through her tone and the visual of her working on a large outdoor mural.

# Ad summary This ad promotes Wix's AI tool that helps small business owners choose the right colors for their website. The ad features a man who explains that color matters when it comes to engaging your audience. He says that Wix cracked the code with a single AI tool that chooses colors and combos that just work. He explains that you can generate color themes from your logo or text by simply pressing a button. He ends by saying that you don't need to be a color scientist to keep people on your site, and that you can get the right look in minutes so your visitors will want to stick around. # Brand positioning Wix is presented as a solution for small business owners who struggle with website design, particularly color selection. The brand positions itself as innovative and user-friendly, offering an AI-powered tool that simplifies the process of choosing effective color schemes. This approach pushes against the norm of requiring specialized design knowledge, making website aesthetics accessible to everyone. The brand's positioning is functional, focusing on simplicity and ease of use, while also hinting at the emotional benefit of attracting and retaining website visitors. # Product The featured product is Wix's AI-powered color theme generator, designed to help small business owners create visually appealing websites. The tool allows users to generate color themes from their logo or text with a single click. It addresses the common pain point of high bounce rates due to poor website design by providing color combinations that "just work." The AI tool is presented as a user-friendly solution that eliminates the need for specialized design knowledge, enabling users to achieve the right look for their website in minutes. This product is for small business owners who want to improve their website's aesthetics and engage their audience without the complexity of traditional design processes. # Visual style The ad has a hybrid aesthetic, blending a polished commercial feel with UGC elements. The editing style includes quick cuts and static shots, with smooth transitions between scenes. The production quality is high, with clear visuals and professional lighting. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is well-coordinated, with text and product actions timed to the voiceover. # Hooks Spoken: 00:00–00:01 Red might make you angry. Text overlay: 00:00–00:01 Red / 00:01–00:02 might make you angry. Visual: 00:00–00:01 The screen is split. The top half shows a Wix website template with a red background and the word "Longlám" in yellow. The bottom half shows a man with glasses looking surprised. # Funnel stage Middle of funnel (Consideration) # Pain points Small business owners struggle with website design, particularly color selection, leading to high bounce rates. "Then they wonder why their bounce rate is so high." # Value propositions - AI-powered color theme generator: Simplifies website design with intelligent color selection. - Generate color themes from logo or text: Offers a convenient and personalized design process. - Achieve the right look in minutes: Saves time and effort in website design. # Benefits - Achieve the right look for your website in minutes - Keep visitors on your site - No need to be a color scientist # Features - AI-powered color theme generator - Generates color themes from logo or text - User-friendly interface - Provides color combinations that "just work" # Call to action None used. # Social proof - None used. # Point of view - Brand 70% – The ad is primarily delivered from the brand's perspective, with a spokesperson highlighting the features and benefits of the AI tool. - Expert 30% – The man in the ad is presented as an expert, sharing insights on color psychology and website design. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a man stating that certain colors might evoke specific emotions, such as red making people angry and blue creating trust. This is intended to grab the viewer's attention by highlighting the importance of color psychology in design. The perspective is from the man, who is presented as knowledgeable about design principles, and the tone is informative and slightly provocative. - 00:02–00:04 00:02–00:04 The man continues by stating that color matters when it comes to engaging your audience. This reinforces the initial point and sets the stage for the product introduction. The perspective remains from the man, and the tone is educational and persuasive. - 00:04–00:09 00:04–00:09 The man explains that many small business owners don't realize the importance of color and then wonder why their bounce rate is so high. This identifies a common pain point for small business owners. The perspective is from the man, who is now acting as an advocate for small business owners, and the tone is empathetic and slightly critical. - 00:09–00:15 00:09–00:15 The man introduces Wix's AI tool as a solution, stating that Wix cracked the code with a single AI tool that chooses colors and combos that just work. This transitions the narrative from problem to solution. The perspective shifts to the brand, with the man acting as a spokesperson, and the tone is confident and solution-oriented. - 00:15–00:19 00:15–00:19 The man explains that you can generate color themes from your logo or text by simply pressing a button. This demonstrates the ease of use of the product. The perspective remains from the brand, and the tone is informative and persuasive. - 00:19–00:24 00:19–00:24 The man concludes by saying that you don't need to be a color scientist to keep people on your site, and that you can get the right look in minutes so your visitors will want to stick around. This reinforces the value proposition and provides a desired outcome. The perspective remains from the brand, and the tone is reassuring and persuasive.

# Ad summary This ad promotes Wix Domains, featuring the founder of Peak Tents, who shares how he used Wix Domains to secure the perfect name for his premium adventure tent brand. The ad showcases the brand's tents in various outdoor settings, emphasizing the importance of a strong domain name for both physical and online presence. # Brand positioning Peak Tents is presented as a premium adventure tent brand that aims to bring bold, beautiful colors to the camping world. The brand aligns with a lifestyle that blends the outdoors with creative work, offering high-quality tents for alpine basecamps and coastal adventures. Peak Tents pushes against the norm of traditional, muted camping gear by offering tents in vibrant colors, positioning itself as a brand that values both functionality and aesthetics. The brand's positioning is both functional (high-quality tents) and emotional (connecting with nature and creativity). # Product The featured product is a range of high-quality adventure tents designed for various outdoor settings, from alpine basecamps to coastal adventures. The tents are available in bold, beautiful colors, setting them apart from traditional camping gear. The tents are lightweight and aesthetically pleasing, catering to individuals who blend the outdoors with their creative work. The ad addresses the purchase barrier of finding a suitable domain name by showcasing how Wix Domains can help secure the perfect name in minutes. The ad emphasizes that domains matter, whether it's where you sleep (camping) or where your website lives, highlighting the importance of a strong online presence for the brand. # Visual style The ad has a polished, commercial aesthetic with a blend of natural light and professional-grade visuals. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is high, with clear and crisp visuals that showcase the beauty of the outdoor settings and the quality of the tents. The pacing is consistent, with a moderate BPM that keeps the viewer engaged without feeling rushed. The audio-visual sync is well-executed, with cuts and product actions timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:04 Up here, I had the idea for my dream company: a premium adventure tent brand. Text overlay: 00:00–00:03 Up here, / 00:00–00:03 I had the idea / 00:01–00:04 dream company: / 00:02–00:04 a premium / 00:03–00:05 tent brand. Visual: 00:00–00:02 A man in a yellow jacket stands on a rocky mountain peak, overlooking a vast landscape of mountains and valleys. The sky is clear with a hint of sunrise. The camera slowly pans across the scene, showcasing the natural beauty. The man is positioned in the center of the frame, looking out at the view. The lighting is soft and natural, creating a sense of tranquility. / 00:02–00:04 The camera zooms out to reveal a red and white tent set up on the mountain peak. The man is now standing next to the tent, still looking out at the view. The tent is positioned in the foreground, with the mountains in the background. The lighting is still soft and natural, creating a sense of adventure. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of finding a suitable domain name for a new business, as implied by the founder's statement that he "turned to Wix Domains and locked in the perfect name in minutes." # Value propositions - Wix Domains helps you lock in the perfect name in minutes - Domains matter, whether it's where you sleep or where your website lives - Find your space and make it home # Benefits - Perfect name in minutes - Blending the outdoors with creative work - Suitable for alpine basecamps and coastal adventures # Features - Premium adventure tents - Bold, beautiful colors - Lightweight - Aesthetic design # Call to action None used. # Point of view - Customer 0% – Not present in the ad. - Brand 80% – The brand's message is conveyed through the founder's voiceover and visuals. - Expert 0% – Not present in the ad. - External source 20% – The ad shows the Wix Domains website and interface. # Storyline - 00:00–00:04 00:00–00:04 The founder of Peak Tents stands on a mountain, overlooking a scenic landscape, and shares that he had the idea for his dream company, a premium adventure tent brand, while up there. This moment sets the stage for the brand's origin story and establishes the connection between nature and the brand's identity. The audience experiences this from the founder's perspective, conveyed through his voiceover and the visuals of the mountain setting. The tone is aspirational and inspiring. - 00:04–00:08 00:04–00:08 The founder then shares that he turned to Wix Domains and locked in the perfect name in minutes. This moment introduces Wix Domains as a solution for securing a domain name quickly and easily. The audience experiences this from the founder's perspective, conveyed through his voiceover and the visuals of him using the Wix Domains website on his phone. The tone is practical and efficient. - 00:08–00:12 00:08–00:12 The founder shares that he has always loved blending the outdoors with his creative work. This moment reinforces the brand's connection to nature and creativity. The audience experiences this from the founder's perspective, conveyed through his voiceover and the visuals of him taking photos in the mountains. The tone is personal and passionate. - 00:12–00:17 00:12–00:17 The founder explains that this time it was different, as he wanted to bring bold, beautiful colors to the camping world. This moment highlights the brand's unique selling proposition and its commitment to aesthetics. The audience experiences this from the founder's perspective, conveyed through his voiceover and the visuals of tents in various colors. The tone is innovative and expressive. - 00:17–00:22 00:17–00:22 The founder shares that from alpine basecamps to coastal adventures, he could already see his designs out in the wild. This moment showcases the versatility of the tents and their suitability for different outdoor settings. The audience experiences this from the founder's perspective, conveyed through his voiceover and the visuals of tents in various locations. The tone is adventurous and aspirational. - 00:22–00:29 00:22–00:29 The founder concludes by stating that domains matter, whether it's where you sleep or where your website lives, and advises viewers to find their space and make it home. This moment reinforces the importance of a strong domain name and encourages viewers to take action. The audience experiences this from the founder's perspective, conveyed through his voiceover and the visuals of him in various outdoor settings. The tone is motivational and empowering.

# Ad summary This ad promotes Wix by showcasing how Kelsey, a national park poster artist, uses the platform to manage her online shop and connect with customers from anywhere, allowing her to combine her passions for hiking and drawing into a full-time job. # Brand positioning Wix is presented as a versatile and user-friendly platform that empowers entrepreneurs and creatives to manage their online businesses from anywhere. The brand aligns with a lifestyle of flexibility and independence, enabling users to pursue their passions while maintaining control over their business operations. Wix positions itself as a tool that simplifies the complexities of running an online shop, allowing users to focus on their craft and connect with customers. The brand promotes a functional approach by highlighting the app's capabilities for checking orders, chatting with customers, and adjusting inventory, all while emphasizing the freedom to work from various locations. # Product Wix is an online platform that enables users to create and manage websites and online stores. The ad highlights the Wix app, which allows users to check orders, chat with customers, and adjust inventory from anywhere. This product is for entrepreneurs and creatives who need a flexible solution for managing their online businesses. The ad emphasizes the convenience and accessibility of the Wix app, addressing the purchase barrier of needing to be in a traditional office setting to manage an online shop. The ad conveys that Wix is worth trying because it offers the freedom to manage your business from anywhere, making it easier to balance work with other passions and activities. # Visual style The ad has a bright and natural aesthetic, with a mix of outdoor shots and indoor scenes. The editing style includes quick cuts and smooth transitions, creating a fast-paced rhythm. The production quality has a UGC feel, with casual, handheld camera work and natural lighting. The pacing is consistent throughout the ad, with cuts timed to the voiceover. # Hooks Spoken: 00:00–00:03 I love hiking and I love drawing. With Wix, I combine them into a full-time job. Text overlay: 00:00–00:02 I love hiking and I love drawing / 00:02–00:03 with Wix I combine them into a full time job Visual: 00:00–00:01 A woman with blonde hair, wearing a white long-sleeve shirt, blue shorts, and a hat, hikes on a red dirt trail surrounded by tall, red rock formations and green trees under a clear blue sky. The camera follows her from behind as she walks away. The shot transitions to a close-up of an iPad screen displaying a colorful landscape drawing with sunflowers in the foreground, a river, trees, and a snow-capped mountain in the background. A hand is shown using a stylus to draw on the screen. / 00:01–00:03 A display of national park posters is shown at a trade show. The posters are clipped to a wooden frame. The camera pans to the right, showing a table with books and more posters, with people walking around in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of being tied to a traditional office setting to manage an online business. "But my job isn't always in an office and it's often outside." # Value propositions - Flexibility to work from anywhere with the Wix app - Ability to combine passions and manage a full-time business - Providing customers with meaningful mementos of their travels # Benefits - Combine passions into a full-time job - Manage online business from anywhere - Give people a memento of all the places they've been to # Features - Wix app - Check orders - Chat with customers - Adjust inventory # Call to action None used. # Social proof - "When my Yellowstone poster went viral, I suddenly had thousands of people wanting to buy my work" – Female 1 (Creator) - "After I had national park organizations asking me about wholesale orders, I set up my online shop and now ship across North America" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of Kelsey, a customer who uses Wix to manage her online shop. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a shot of a woman hiking, followed by a shot of her drawing on an iPad. This introduces the two passions that the creator combines into her full-time job. - 00:02–00:03 00:02–00:03 The scene transitions to a display of national park posters at a trade show, highlighting the creator's work and setting the stage for how Wix helps her manage her business. - 00:03–00:06 00:03–00:06 The creator introduces herself as Kelsey and explains that she started drawing national park posters for fun a few years ago. This personal introduction aims to build trust and connection with the audience. - 00:06–00:09 00:06–00:09 Kelsey explains that her Yellowstone poster went viral, leading to a surge in demand for her work. This highlights the unexpected success and the need for a platform to manage the increased business. - 00:09–00:14 00:09–00:14 The video shows Kelsey's website on a computer screen, where she is setting up her online shop. This demonstrates how Wix helped her create a professional online presence. - 00:14–00:21 00:14–00:21 Kelsey mentions that national park organizations started asking about wholesale orders, prompting her to set up her online shop and ship across North America. This showcases the growth and scalability that Wix enables. - 00:21–00:25 00:21–00:25 Kelsey emphasizes that her job isn't always in an office and is often outside, highlighting the flexibility that Wix provides. This resonates with viewers who value work-life balance and the ability to work from anywhere. - 00:25–00:28 00:25–00:28 The video shows Kelsey using the Wix app to check orders, chat with customers, and adjust inventory from various locations. This demonstrates the practical benefits of the Wix app and its ability to manage business operations on the go. - 00:28–00:34 00:28–00:34 Kelsey concludes by saying that her job is so fun thanks to Wix and that her shop gives people a memento of all the places they've been to. This reinforces the positive impact of Wix on her business and the emotional connection her products create with customers.

# Ad summary This ad features the founder of CuppaPug, a pug cafe, discussing how Wix helped him create the website he wanted. The ad uses a pink color scheme and features pugs to highlight the brand's fun and energetic personality. # Brand positioning CuppaPug is presented as a fun, energetic, and unique pug cafe experience. The brand aims to occupy a space in the consumer's mind as a one-of-a-kind experience where people can sip coffee, snuggle pugs, and support a great cause. The brand aligns with values of fun, energy, and supporting pug rescue initiatives. The brand pushes against the norms of typical cafes by offering a unique experience centered around pugs. The brand positioning is emotional, focusing on creating a happy space for dog lovers. # Product CuppaPug is a pug cafe that offers a one-of-a-kind experience where customers can sip coffee, snuggle pugs, and support pug rescue initiatives. The cafe aims to create a happy space for dog lovers. The ad highlights the brand's pink, fun, and energetic atmosphere, describing it as "cotton candy that can fizz in your mouth." The ad also mentions that every visit helps support pug rescue initiatives and create a happy space for dog lovers. The ad addresses the purchase barrier of design control by stating that Wix gave the founder the design control he was looking for. # Visual style The ad has a bright and colorful aesthetic, with a dominant pink color scheme. The editing style is quick cuts, and the production quality is polished. The pacing is consistent throughout the ad. The visuals are timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:02: When thinking about the brand, we had a very clear direction Text overlay: 00:00–00:02: When thinking about the brand, Visual: 00:00–00:02: A medium shot of a person with light skin, pink hair, and a pink beanie, wearing a yellow shirt, speaking directly to the camera. The background is pink with a striped pattern. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of website design control, with the founder stating that Wix gave him the design control he was looking for. # Value propositions - Sip coffee, snuggle pugs, and support a great cause - Cotton candy that can fizz in your mouth - Wix gave me the design control I was looking for # Benefits - One-of-a-kind experience - Happy space for dog lovers - Design control # Features - Pug cafe - Supports pug rescue initiatives - Website design control # Call to action None used. # Social proof - "Wix really gave me the design control I was looking for" – Male 1 (Founder) # Point of view - Brand 100% – The entire ad is told from the brand's point of view, with the founder speaking directly to the camera and showcasing the brand's values and offerings. # Storyline - 00:00–00:02 The founder of CuppaPug introduces the brand and its direction. - 00:02–00:06 The founder describes the brand as pink, fun, and energetic. - 00:06–00:09 The founder describes the brand as cotton candy that can fizz in your mouth. - 00:09–00:12 The founder states that Wix gave him the design control he was looking for.

# Ad summary This ad features the creators of How Ridiculous, who talk about how Wix helped them create a website to showcase their content and be taken seriously as a business. # Brand positioning Wix is presented as a user-friendly website builder that enables creators to establish a professional online presence. The brand is positioned as essential for those who want to be taken seriously as a business and unlock opportunities for growth. Wix is portrayed as a tool that helps creators showcase their work and attract partnerships, emphasizing its functional benefits for business development. # Product Wix is a website builder that allows users to create and manage their own websites. It is presented as an essential tool for creators and businesses to establish a professional online presence. The ad highlights that having a Wix website helps users be seen as a "proper official group who mean business and who can deliver." The platform enables users to showcase their work, attract opportunities, and be taken seriously in their respective fields. Wix addresses the purchase barrier of credibility by providing a platform that enhances the user's professional image and business potential. # Visual style The ad has a polished commercial aesthetic with quick cuts and smooth transitions. The production quality is high-end, and the visual motifs include shots of the How Ridiculous team performing stunts and creating content. The pacing is fast, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:04 We've got about 50 million followers. We're in the billions of views and we're a small team. Visual: 00:00–00:02 Three men are sitting in chairs in front of a backdrop of white geometric shapes and a large blue ball. The man on the left is wearing a cream-colored jacket and talking with his hands. The man in the middle is wearing a black hoodie with a yellow logo and has his hair in a bun. The man on the right is wearing a green long-sleeved shirt and smiling. / 00:02–00:03 Close-up of the man on the left, who is wearing a cream-colored jacket and talking. / 00:03–00:04 The three men are sitting in chairs in front of a backdrop of white geometric shapes and a large blue ball. The man on the left is wearing a cream-colored jacket and talking with his hands. The man in the middle is wearing a black hoodie with a yellow logo and has his hair in a bun. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the struggle for creators to be taken seriously as a business. This is signaled by the line, "One of the things that we knew was basically essential was getting our own website." # Value propositions - Wix helps you be taken seriously as a business. - Wix helps you unlock unbelievable opportunities. # Benefits - Establish a professional online presence - Be seen as a proper official group - Show that you mean business and can deliver - Unlock unbelievable opportunities # Features - Website builder # Call to action None used. # Social proof - "We've got about 50 million followers. We're in the billions of views and we're a small team." # Point of view - Customer 100% – The entire ad is told from the perspective of the creators of How Ridiculous, who are customers of Wix. # Storyline - 00:00–00:04 The members of How Ridiculous introduce themselves and their accomplishments. - 00:04–00:06 00:04–00:06 The Wix logo appears with the tagline "The serious success of How Ridiculous." - 00:06–00:12 00:06–00:12 One of the members explains that their content is all about entertainment and being fun, but there is also a professional business side. - 00:12–00:19 00:12–00:19 He continues, explaining that getting their own website was essential so people would see them as a proper official group. - 00:19–00:23 00:19–00:23 He says that having a website shows that they mean business and can deliver. - 00:23–00:30 00:23–00:30 He explains that they always had a vision of bringing things into existence that had never been seen before. - 00:30–00:36 00:30–00:36 He continues, saying that they have bounced a plane, a boat, and a car. - 00:36–00:42 00:36–00:42 He says that they now get unbelievable opportunities to do things like film balloon popping races with Manchester City. - 00:42–00:50 00:42–00:50 One of the members says that he doesn't know all the things they are going to get to do in the next year or five years, but if they can do this as a job, anything is possible. - 00:50–00:52 00:50–00:52 The text overlay "Anything's possible" appears. - 00:52–00:54 00:52–00:54 The Wix logo appears. - 00:54–00:58 00:54–00:58 One of the members asks what's really fun, and another member responds, "Making a website on Wix."

# Ad summary This ad promotes Wix as a fast and easy way to secure a domain name for your business idea. The ad features a man sharing his personal experience of delaying getting a domain name, which led to someone else taking his idea and making money off it. He emphasizes the importance of locking down your domain name and highlights Wix as a platform that handles all the tricky tech stuff, making it seamless. # Brand positioning Wix is presented as a user-friendly platform that empowers individuals to bring their business ideas to life by providing the tools needed to succeed. The brand positions itself as a solution for those who want to quickly and easily secure a domain name and handle the technical aspects of setting up a website. Wix aims to occupy the space of simplicity and efficiency, offering a seamless experience for users to establish their online presence. The brand promotes a functional approach, focusing on performance and simplicity, making it accessible for anyone to turn their ideas into reality. # Product Wix is a platform that allows users to quickly and easily secure a domain name for their business ideas. It handles all the tricky tech stuff, making the process seamless. With Wix, it takes only 30 seconds and costs less than a dinner to get started. The platform provides a way to claim your space and take your idea seriously, giving it instant credibility. Wix offers a user-friendly interface where you can search for your idea and, if the domain is available, grab it. The platform emphasizes the importance of locking down your domain name to avoid someone else taking your idea and making money off it. Wix is designed for anyone with a business idea who wants to establish an online presence quickly and efficiently. # Visual style The ad has a UGC feel with a mix of static shots and quick cuts. The production quality is a hybrid, combining elements of a polished commercial with a casual, relatable tone. The editing rhythm is fast-paced, with cuts timed to the music beats and voiceover lines. The visual motifs include split screens, website interface displays, and dynamic text overlays. # Hooks Spoken: 00:00–00:03 That feeling when you see your idea become a .com, it changes everything. Text overlay: 00:00–00:03 That feeling / 00:01–00:03 become / 00:02–00:03 it changes / 00:02–00:03 everything. Visual: 00:00–00:03 The shot features a man with glasses and a mustache, wearing a black fleece jacket, speaking directly to the camera. The background is a blurred white with abstract shapes. As he speaks, images of various website designs and a laptop screen appear behind him in a dynamic, swirling motion. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the fear of someone else taking your business idea and making money off it because you delayed getting the domain name. 'Someone else grabbed it, built the exact same business I planned, and now they're making all the money that I could have been making.' # Value propositions - 30-second domain registration - Affordable domain registration (less than a dinner) - Instant credibility with a domain name - Seamless tech handling # Benefits - Quickly secure your domain name - Avoid technical complexities - Establish online presence easily # Features - Fast domain registration - Handles tricky tech stuff - Seamless experience # Call to action So go to Wix right now, search your idea, if the domain is available, grab it. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing his personal experience and advice. # Storyline - 00:00–00:03 00:00–00:03 That feeling when you see your idea become a .com, it changes everything. - 00:03–00:06 00:03–00:06 On Wix, all it takes is 30 seconds and it costs less than a dinner. - 00:07–00:14 00:07–00:14 Here's why it matters. Back in 2019, I had this killer business idea, but I delayed getting the domain name because I wasn't ready. - 00:14–00:21 00:14–00:21 That was a huge mistake. Someone else grabbed it, built the exact same business I planned, and now they're making all the money that I could have been making. - 00:21–00:22 00:21–00:22 And that's why I'm sharing this. - 00:23–00:26 00:23–00:26 Locking down your domain name is crucial and with Wix it's super fast. - 00:27–00:30 00:27–00:30 They handle all the tricky tech stuff for you making it seamless. - 00:30–00:33 00:30–00:33 And honestly, having a domain name gives your idea instant credibility. - 00:34–00:39 00:34–00:39 A domain name isn't just the name, it's a way to claim your space and take your idea seriously. - 00:40–00:44 00:40–00:44 Because once it's taken, you're stuck paying a premiere price for it or losing it. - 00:44–00:48 00:44–00:48 So go to Wix right now, search your idea, if the domain is available, grab it.

# Ad summary This ad features a female creator highlighting the Wix Harmony website builder and its new AI features. The ad promotes Wix Harmony as a way for independent business owners to build a website that captures their personal vision without slowing them down. # Brand positioning Wix is presented as a website builder, offering a harmonious blend of vibe coding, drag-and-drop freedom, and AI assistance. The brand promotes an ethos of empowerment and personalization, giving users the tools and autonomy to create a website that truly reflects their style. Wix positions itself as a tool that helps solopreneurs bring their visions to life without sacrificing creative control. # Product Wix Harmony is a website builder that combines manual design control with AI features to streamline the website creation process. The product offers vibe coding (style), drag-and-drop freedom, and AI-driven assistance through its agent, Aria. Wix Harmony is designed for business owners who want a website that reflects their unique style and personal touches without the frustration of handling tedious tasks. The ad highlights Aria’s ability to create buttons, suggest sections, and adjust tone of voice, ensuring users can focus on what they love while AI handles the rest. The core offering allows users to easily craft websites that match their vision, retain full control over design elements, and avoid getting bogged down by the technicalities that can slow them down. # Visual style The ad combines polished, commercial-quality shots of the woman using her laptop with personal, UGC-style footage of her traveling. The editing style features quick cuts to keep the pace lively and engaging, with some transitions timed to the music. The overall feel is authentic and approachable, lending credibility to the creator's testimonial and making Wix Harmony seem accessible to a broad audience. # Hooks Spoken: 00:00–00:04 I built my dream life alone on the road Text overlay: 00:00–00:04 I built my dream / 00:00–00:04 life alone / 00:00–00:04 and figuring it out / 00:00–00:04 as I went. Visual: 00:00–00:01 A woman with blonde hair and a dog stand framed within an archway in a rocky, desert landscape. The sky is bright blue and clear. The woman is silhouetted in the foreground and is wearing a light colored skirt. / 00:01–00:02 The woman and her dog are silhouetted against a vibrant red and orange sunset in a field of tall grass. The camera is static and distant. / 00:02–00:03 The woman and her dog are standing at the edge of a high cliff that overlooks a wide river of blue ice that cuts through mountains. The sky is pink and blue from the rising sun. / 00:03–00:04 The woman is sitting in an orange folding chair outside the back of a truck with a camper. She is playing a guitar. The dog is resting on the ground next to the chair. The background is made up of a red, rocky landscape under a hazy sky. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point that building and managing a website can be challenging, frustrating, and time-consuming, especially for individual business owners. Visually, the opening shots of the woman alone in various landscapes highlight a sense of isolation and the challenge of handling everything independently. # Value propositions - The new way to build a website where I'm in control, but it doesn't slow me down # Benefits - Simple website creation - Website looks like my vision - I still have full control - The AI handles the things that frustrate me so I can stick to the parts that I love # Features - Vibe Coding - Drag and drop freedom - AI agent: Aria # Call to action None used. # Social proof - "I'm so glad that I found Wix Harmony!" – Female 1 (Creator) - "I use the AI agent Aria and she adjusts whatever I want." – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is narrated by a customer of Wix Harmony, demonstrating firsthand product experience and satisfaction. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with shots of a woman and her dog in nature as she states that she built her dream life alone on the road and figured it out as she went, implying that building a life alone can be done. - 00:04–00:08 00:04–00:08 The creator states that things work better when you're not carrying everything yourself, implying that business owners can't do everything alone. - 00:09–00:13 00:09–00:13 The creator sits by the fire and states that it is especially true when it comes to building her website. She says that she is so glad that she found Wix Harmony. - 00:13–00:21 00:13–00:21 The creator's laptop shows the Wix Harmony website creation page. She says that it is as simple as writing what she wants, and her website starts to look like her vision but that she still has full control, communicating that Wix Harmony's AI tools can quickly create a website that reflects a user's vision. - 00:22–00:27 00:22–00:27 She states that once the barebones website is done, she adds her personal touches, adding her colors and tone so that it's really her style, showing how the user maintains creative direction. - 00:27–00:36 00:27–00:36 The creator shows how she uses Aria and states that Aria adjusts whatever she wants, and that it doesn't take over and handles the things that frustrate her, so that she can stick to the parts that she loves, continuing to highlight the AI features of Wix Harmony. - 00:36–00:41 00:36–00:41 The ad shows the creator's website again by the fireplace, and the narrator states that this is the new way to build a website, where she's in control but it doesn't slow her down. - 00:41–00:45 00:41–00:45 The ad concludes with the creator back in nature with her dog, stating that doing things alone is possible, but it's nice to know she doesn't have to.

# Ad summary This ad features a woman who makes tiny vases and uses Wix to sell them online. She shows the process of making the vases and how Wix helps her to tell the story of each piece. # Brand positioning Wix is presented as a platform that empowers creators to turn their passions into careers by providing the tools to build a unique website that reflects their personal style. The brand aligns with values of creativity, independence, and self-expression, positioning itself against generic or limiting website builders. Wix emphasizes the ability to showcase one's unique story and style without compromise, appealing to those who value individuality and artistic freedom. # Product Wix is a website builder that allows users to create and customize their own websites. The ad highlights Wix's ability to enable creators to turn their passions into careers by providing a platform to showcase and sell their products. It emphasizes the ease of use and the ability to maintain one's unique style without compromise. The ad shows how Wix helps the creator to tell the story of each piece, suggesting that the platform is designed to support and enhance the creator's brand and vision. # Visual style The ad has a bright and airy aesthetic, with natural lighting and a focus on the handmade quality of the vases. The editing style is smooth, with slow zooms and pans that highlight the details of the vases and the creator's process. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of authenticity and creativity. The pacing is moderate, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:06: I may or may not be obsessed with making tiny vases, and with Wix I can turn that obsession into a career. Text overlay: 00:00–00:06: I may or may not be obsessed / 00:02–00:06: with making tiny vases, and with Wix / 00:05–00:06: I can turn that obsession into a career. Visual: 00:00–00:01: A hand holds a small, brown, glossy vase with a narrow neck and a flared top. The background is blurred and dark. / 00:01–00:02: A pair of hands holds a small, brown and white vase with two handles. The background is blurred and light. / 00:02–00:04: A small, white vase with a flared top sits on a light wooden surface. Other vases are blurred in the background. / 00:04–00:06: A laptop displays a website with images of the vases. The laptop is on a light wooden surface, and the background is blurred. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of creators struggling to monetize their passions and showcase their unique style without compromising their vision. The creator states that it takes a lot of patience, time, and precision to get it right, implying that the process of creating and selling her vases is challenging. The ad implies that Wix helps to alleviate this pain point by providing the tools to build a website that is totally unique and reflects her personal style. # Value propositions - Wix empowers creators to monetize their passions by providing the tools to build a unique website that reflects their personal style. - Wix helps creators to tell the story of each piece, suggesting that the platform is designed to support and enhance the creator's brand and vision. - Wix allows creators to maintain their unique style without compromise. # Benefits - Turn your passion into a career - Showcase your unique style - Tell the story of each piece - Create a website that is totally unique # Features - Website builder - Customizable templates - E-commerce tools - Marketing tools # Call to action None used. # Point of view - Customer 0% – Not present in the ad. - Brand 5% – The brand's POV is communicated through the display of the Wix website on a laptop and phone. - Expert 0% – Not present in the ad. - External source 0% – Not present in the ad. - Customer 95% – The customer POV is communicated through the creator speaking directly to the camera and showing her process. # Storyline - 00:00–00:01 The ad opens with a close-up of a tiny vase, immediately capturing attention with its miniature size and intricate detail. - 00:01–00:06 00:01–00:06: The creator states that she may or may not be obsessed with making tiny vases, and with Wix, she can turn that obsession into a career. This sets the stage for how Wix enables creators to monetize their passions. - 00:07–00:11 00:07–00:11: The ad transitions to the creator tying her apron and working with clay, emphasizing the handmade nature of her craft. The message is that each vase starts as a lump of clay and a hunch. - 00:11–00:18 00:11–00:18: The creator explains that it's not always clear where her ideas come from, and it takes a lot of patience, time, and precision to get it right. This highlights the dedication and skill involved in her craft. - 00:19–00:27 00:19–00:27: The ad shows the creator placing the vases in a kiln, taking photos of them, and adding descriptions to her website. The message is that each piece has a story to tell, and Wix helps her to tell it clearly and beautifully without having to compromise her style. - 00:28–00:37 00:28–00:37: The creator states that each vase is made with her own two hands and is totally unique, just like her website. This reinforces the personal touch and individuality of her brand, which is mirrored in her Wix website.

# Ad summary This ad promotes Wix's AI website builder through a creator's experience of building a website for their design studio, Atelier 1.03. The ad highlights the ease and efficiency of using Wix's AI to create a website, showcasing the various pages and features of the new site. # Brand positioning Atelier 1.03 is presented as a design studio that values creativity, collaboration, and community. The brand aims to occupy a space in the consumer's mind as an evolving and dynamic entity, constantly engaging in new projects and collaborations. The brand aligns with a lifestyle of artistic expression and curated design, pushing against the norms of static or unchanging creative spaces. The brand positioning is both functional, showcasing its design capabilities, and emotional, emphasizing the excitement and passion behind its work. # Product Wix is a website builder that allows users to create and customize their own websites. The ad highlights Wix's new AI feature, which simplifies the website building process by automatically generating a design based on user prompts. The product is for anyone looking to create a website, particularly those who want a quick and easy solution. The ad emphasizes the AI's ability to build a website while the user focuses on other tasks, such as sipping matcha. It addresses the purchase barrier of time and effort required to build a website, showcasing how Wix's AI can streamline the process. # Visual style The ad has a polished, commercial aesthetic with natural lighting and smooth transitions. The production quality is high, giving it a professional feel. The pacing is consistent, with cuts timed to the voiceover lines. The overall visual style supports the intended tone of showcasing a creative and professional design studio. # Hooks Spoken: 00:00–00:05 Between design projects, events, and new collaborations, Atelier 1.03 keeps evolving. Text overlay: 00:00–00:03 Between design projects, events, and new collaborations / 00:03–00:05 Atelier 1.03 keeps evolving. Visual: 00:00–00:01 Interior shot of a living room with a beige couch, artwork on the walls, and plants. Sunlight streams in through a large window. The camera is stationary. / 00:01–00:03 Overhead shot of a group of people sitting around a table, eating and talking. The table is set with plates, bowls, and utensils. The camera is stationary. / 00:03–00:05 Interior shot of a room with two brown lounge chairs, an easel, and plants. Sunlight streams in through a large window. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of the time and effort required to build a website. "Their new AI was literally building this website for me while I was sipping my matcha." # Value propositions - Wix's AI website builder allows you to create a website while focusing on other tasks. - The AI automates the design process, saving you time and effort. - The website's versatile design allows you to showcase different aspects of your brand. # Benefits - Easy and quick website creation - Automated design process - Versatile website for showcasing different aspects of the brand # Features - AI website builder - Customizable website design - Separate pages for events, collaborations, and sales # Call to action Sign up to our newsletter if you want to stay up to date. # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is also the owner of the brand being promoted. # Storyline - 00:00–00:05 The ad opens with shots of Atelier 1.03's interior, showcasing its design projects, events, and new collaborations. This sets the stage for the announcement of the brand's new website. - 00:05–00:09 The creator announces that Atelier 1.03 is launching a website on Wix, conveying excitement and anticipation. This marks the beginning of the product demonstration. - 00:09–00:14 The creator highlights Wix's new AI feature, which literally built the website for her while she was sipping matcha. This emphasizes the ease and convenience of using Wix's AI. - 00:14–00:18 The creator explains that after some prompting, the design was set, and she moved on to the separate pages. This showcases the AI's ability to quickly generate a website design. - 00:18–00:24 The creator previews the website's various pages, including an event page, a page for collaborations, and a page where they sell art and curated furniture pieces. This highlights the versatility of the website and its ability to showcase different aspects of the brand. - 00:24–00:28 The ad concludes with a call to action to sign up for the newsletter to stay up to date, followed by a message of hope to see everyone soon. This encourages viewers to engage with the brand and stay informed about future events and collaborations.

# Ad summary This ad promotes Wix as a website builder that allows users to create a space that feels like them. The ad features a travel photographer who uses Wix to share her photos, how-to guides, and stories from the road. She loves how customizable it is, and how every color, font, and layout helps tell a story. # Brand positioning Wix is presented as a website builder that empowers users to create a digital space that reflects their unique identity and brand. The ad emphasizes the platform's customizability, allowing users to tailor every aspect of their website to match their personal style and tell their story effectively. Wix aims to occupy the space of a user-friendly and versatile website builder that caters to individuals and businesses seeking to express their individuality and connect with their audience on a deeper level. The brand aligns with values of creativity, self-expression, and authenticity, promoting a lifestyle of sharing personal stories and experiences through visually appealing and engaging websites. Wix pushes against the norms of generic, cookie-cutter website templates by offering a high degree of customization and control over design elements. The brand positioning is both functional, providing tools for website creation, and emotional, enabling users to express their unique identity and connect with their audience on a personal level. # Product Wix is a website builder that allows users to create a digital space that reflects their unique identity and brand. It is for anyone who wants to share their photos, how-to guides, and stories from the road. Wix is customizable, allowing users to tailor every aspect of their website to match their personal style and tell their story effectively. The platform offers a high degree of customization and control over design elements, allowing users to tailor every aspect of their website to match their personal style and tell their story effectively. The ad addresses the purchase barrier of not having a website that reflects your brand by offering a customizable platform that allows users to create a space that feels like them. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting and smooth transitions. The editing style is quick cuts, with a consistent pacing that keeps the ad engaging. The production quality is high-end, which supports the intended tone of professionalism and credibility. The visual motifs include shots of the woman and her family traveling to exotic locations, as well as shots of her working on her Wix website. # Hooks Spoken: Female 1: Taking photos around the world is only half my job. Text overlay: Taking photos around / the world is only half / my job. Visual: 00:00–00:02 A woman with blonde hair in a high ponytail, wearing a black tank top and jean shorts, stands on a sand dune taking a photo with a camera. In the background, a young girl in a tie-dye outfit stands on the dune posing for the photo. The setting is a desert landscape at sunset. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is not having a website that reflects your brand. This is signaled by the line, "When I started this journey I wanted a space that felt like us." # Value propositions - Customizable: Every color, font, and layout helps tell a story - Create a space that felt like us: Designed to match the look and feel of my work - Share all of our photos, how-to guides, and stories from the road: People really get to see what these trips mean to us # Benefits - Create a space that felt like us - Share all of our photos, how-to guides, and stories from the road - Designed to match the look and feel of my work - People really get to see what these trips mean to us - Like a capsule for all the places we've been and the stories still to come # Features - Customizable - Every color, font, and layout helps tell a story # Call to action None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who uses Wix to share her travel photos and stories. # Storyline - 00:00–00:02 00:00–00:02 Taking photos around the world is only half my job. This opens the ad with a hook that establishes the speaker as a travel photographer. The message is that her job involves more than just taking photos. The audience is experiencing it from the photographer's perspective, and the tone is casual and conversational. - 00:02–00:04 00:02–00:04 The other half showing them off on my Wix site. This continues the previous thought by explaining that the other half of her job is showing off her photos on her Wix site. The message is that Wix is a platform for showcasing her work. The audience is experiencing it from the photographer's perspective, and the tone is casual and conversational. - 00:04–00:07 00:04–00:07 We're the Gutcheons, always traveling, always laughing. This introduces the speaker and her family, and establishes their lifestyle as one of travel and laughter. The message is that they are a fun-loving family who enjoys traveling. The audience is experiencing it from the family's perspective, and the tone is upbeat and positive. - 00:08–00:10 00:08–00:10 When I started this journey I wanted a space that felt like us. This explains the speaker's motivation for creating a Wix site. The message is that she wanted a website that reflected her family's personality. The audience is experiencing it from the photographer's perspective, and the tone is reflective and personal. - 00:10–00:12 00:10–00:12 Bright, adventurous, and full of life. This describes the kind of space the speaker wanted to create. The message is that she wanted a website that was vibrant, exciting, and energetic. The audience is experiencing it from the photographer's perspective, and the tone is enthusiastic and optimistic. - 00:12–00:15 00:12–00:15 So I built my own site. It's where I share all of our photos, how-to guides, and stories from the road. This explains that the speaker built her own Wix site to share her family's adventures. The message is that Wix is a platform for sharing travel content. The audience is experiencing it from the photographer's perspective, and the tone is informative and practical. - 00:15–00:20 00:15–00:20 All designed to match the look and feel of my work. This emphasizes the customizability of Wix. The message is that Wix allows users to create a website that reflects their personal brand. The audience is experiencing it from the photographer's perspective, and the tone is professional and polished. - 00:20–00:27 00:20–00:27 I love how customizable it is. Every color, font, and layout helps tell a story so people really get to see what these trips mean to us. This expresses the speaker's satisfaction with Wix. The message is that Wix is a powerful tool for storytelling. The audience is experiencing it from the photographer's perspective, and the tone is genuine and heartfelt. - 00:27–00:32 00:27–00:32 Having the space I created it's like a capsule for all the places we've been and the stories still to come. This concludes the ad by reiterating the value of having a Wix site. The message is that Wix is a way to preserve memories and share them with others. The audience is experiencing it from the photographer's perspective, and the tone is nostalgic and hopeful.

# Ad summary This ad features a ceramic artist who uses Wix to create a website to sell her art. She explains that making pottery has always been the easy part, but getting her work out there has been harder. She uses Wix to create an online shop that allows her to get her art into people's homes. She can customize everything exactly how she wants it to be, so her website is as unique as her art. She thought building her website would be a chore, but it's just another way to express her creativity. # Brand positioning Wix is presented as a user-friendly website builder that empowers creators to showcase their unique style and story. The brand aligns with values of creativity, customization, and ease of use, positioning itself as a tool that helps artists and small business owners overcome the challenge of getting their work seen and sold online. Wix pushes against the norm of complex or generic website solutions, offering a platform where users can express their individuality and build a space that truly represents their brand. # Product Wix is a website builder that allows users to create and customize their own online shops. It is for artists and small business owners who want to showcase their work and sell it online. Wix allows users to customize everything exactly how they want it to be, so their website is as unique as their art. It addresses the purchase barrier of getting art into people's homes by providing a platform to sell art online. # Visual style The ad has a UGC feel, with natural lighting and a casual tone. The editing style is quick cuts, with smooth transitions. The pacing is consistent throughout the ad. The audio and visual elements are synced together. # Hooks Spoken: 00:00–00:03 I knew that I needed a website and I knew that I needed it pretty fast. Text overlay: 00:00–00:03 I knew that / 00:00–00:03 a website / 00:00–00:03 pretty fast / 00:01–00:03 Are you still selling these bae (Comment) / 00:01–00:03 PLEASE sell ur creations 🥺🥺🥺🥺 (Comment) / 00:01–00:03 hi lovely , absolutely love your work 🤍 just wondering how you go about purchasing any of your pieces ? (Comment) / 00:01–00:03 I'm obsessed with that olive green! Do you sell them??? (Comment) / 00:01–00:03 Hello!! Where do you sell your ceramics? Are you taking orders right now I would love to buy 🤍 X (Comment) Visual: 00:00–00:01 A woman with long brown hair, wearing denim overalls, sits cross-legged on a pottery wheel. She is holding a laptop and smiling at the camera. The background is a white wall with a sheer curtain. / 00:01–00:03 The woman is still sitting on the pottery wheel, but now there are text bubbles appearing around her with comments like, "Hello!! Where do you sell your ceramics?" and "Are you still selling these bae." # Funnel stage Consideration # Pain points The pain point is figuring out how to get her work out there and into the hands of people for use in their everyday lives. The ad states, "The figuring out how to get my work out there and into the hands of people for use in their everyday lives has always been a bit harder." # Value propositions - Wix allows you to create a website that is as unique as your art. - Wix allows you to customize everything exactly how you want it to be. # Benefits - Get your art into people's homes - Express your creativity - Show your style - Tell your story # Features - Website builder - Customizable - Online shop # Call to action None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is also a creator. # Storyline - 00:00–00:03 00:00–00:03 The creator states that she needed a website and she needed it pretty fast. - 00:03–00:07 00:03–00:07 She went onto Wix and got that plus so much more. - 00:07–00:14 00:07–00:14 Making the pottery has always been the easy part for her, or at least for the majority of the time. - 00:14–00:22 00:14–00:22 Figuring out how to get her work out there and into the hands of people for use in their everyday lives has always been a bit harder, until she built her website with Wix. - 00:22–00:33 00:22–00:33 Now she's got an online shop that allows her to get her art into people's homes, but it is more than just a shop. It is a space that truly represents her brand and lets her show her style and tell her story. - 00:33–00:38 00:33–00:38 She can customize everything exactly how she wants it to be, so her website is as unique as her art. - 00:38–00:46 00:38–00:46 She thought building her website would be a chore, but honestly, it's just another way to express her creativity, and what more could an artist want?