How OSEA Advertises on Meta

# Ad summary An image promoting OSEA's Dream Lip Mask as a safer, stable alternative to retinol for smoothing and softening lips without irritation. The ad focuses on the mask's bio-retinol formula and features a close-up shot of the product jar. # Brand positioning OSEA is presented as a provider of safer and stable alternatives to traditional skincare ingredients, specifically retinol. The brand positions itself as a source of gentle yet effective solutions for smoothing and softening lips, prioritizing safety and avoiding irritation. It appears to cater to customers seeking effective skincare without the harsh side effects associated with conventional retinol products. The brand appears to focus on functional benefits that solve a clear customer need. # Product The OSEA Dream Lip Mask is presented as a lip treatment designed to smooth and soften lips without irritation. It is promoted as "the safer, stable alternative to retinol," highlighting its unique bio-retinol formula. The product comes in a small, round jar and contains 0.6 oz / 17 g of product. The mask is intended for individuals seeking to improve the texture and appearance of their lips while avoiding the potential side effects of traditional retinol. # Visual style The ad employs a clean and minimalist visual style. The product is centrally positioned with soft lighting and a subtle background gradient. The transparent water droplets add a touch of freshness. The overall effect is polished and modern, aiming to convey a sense of quality and efficacy. The visuals prioritize product visibility and clarity. # Hooks Headline: Bio-Retinol Lip Treatment # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly addresses the potential negative side effects of retinol: irritation. The language specifically calls out the product as a gentle alternative that avoids this problem. # Value propositions - Safer, stable alternative to retinol for smooth and soft lips # Benefits - Smooth and soften lips without irritation. - Safer alternative to retinol # Features - Bio-Retinol # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the brand's perspective, highlighting the product and its benefits, from the headline to the final value proposition. # Storyline - The ad begins by introducing the Bio-Retinol Lip Treatment, setting the stage for a product focused on effective lip care. This opening comes from the brand, aiming to immediately capture attention with the product's key feature. - The ad presents the OSEA Dream Lip Mask in its packaging. The brand is visually showcasing the product. - The final beat shares the value proposition: "The safer, stable alternative to retinol to smooth and soften lips without irritation." Here, the brand is directly addressing the audience with the benefits of the product.

# Ad summary The ad showcases OSEA's anti-aging body balm, highlighting its hydrating, firming, and non-greasy qualities, and encourages viewers to shop now. # Brand positioning OSEA is presented as a luxury skincare brand focused on anti-aging body care. The brand is positioned as a provider of high-end skincare for the entire body. The brand aligns with a lifestyle of self-care and radiant skin. It ignores typical competitor behaviors by focusing on anti-aging for the body and functional benefits like hydration, firmness, and a non-greasy finish. # Product OSEA's anti-aging body balm is presented as a skincare product designed for the entire body. It is a balm that deeply hydrates and replenishes the skin, visibly firms, and improves elasticity. The product is for individuals seeking to combat the signs of aging on their body and achieve a non-greasy, radiant finish. It addresses the purchase barrier of greasy lotions by providing a non-greasy formula. # Visual style The ad has a polished, commercial aesthetic with bright lighting and smooth transitions. The production quality is high-end, and the pacing is moderate, with cuts timed to the music beats. The overall tone is clean and focused on skincare. # Hooks Text overlay: Age-Defying Skincare / For Your Body Visual: 00:00–00:02: Close-up shot of a light-skinned hand with pale pink manicure pumping OSEA anti-aging body balm onto a light tan-skinned hand. The product is white and viscous. The background is a light tan surface. # Funnel stage Consideration # Pain points The ad subtly addresses the issue of aging skin on the body, which can lead to a loss of firmness and elasticity. This is visually represented by showcasing the skin-firming properties of the balm. # Value propositions - Age-defying skincare for the entire body. - Achieve deeply hydrated, visibly firm, and radiant skin with a non-greasy finish. # Benefits - Deep hydration - Replenished skin - Visibly firmer skin - Improved elasticity - Non-greasy feel - Radiant finish # Features - Anti-aging body balm - Deeply hydrates & replenishes - Visibly firms & improves elasticity - Non-greasy - Radiant finish # Call to action SHOP NOW # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer showcasing the product's benefits. # Storyline - 00:00–00:02 The ad begins with a close-up shot of the OSEA body balm being dispensed, showcasing its texture and consistency. - 00:03–00:05 The scene transitions to a woman wrapped in a towel holding the product. - 00:05–00:08 She applies the balm to her leg. This showcases the intended use case. - 00:08–00:10 She rubs the product into her skin, visibly demonstrating how it improves skin texture and firmness. - 00:10–00:13 A close-up shows the radiant finish on her arm after application, emphasizing the non-greasy quality. - 00:13–00:15 The ad ends with a view of the product being applied to her leg again, coupled with a clear call to action, encouraging viewers to purchase.

# Ad summary This ad for OSEA body oil features a quote about its ability to firm and soften skin. It emphasizes the product's antioxidant-rich formula and its backing from Vogue. # Brand positioning OSEA is presented as a luxury skincare brand that focuses on natural ingredients and effective results. The brand is positioned as a provider of softening oil, harnessing potent antioxidants to give the skin a firmer, more supple appearance. Its presence in Vogue implies a high-end, reputable status, appealing to consumers seeking quality and proven results. # Product The product featured is OSEA's Undaria Algae Body Oil. It is described as a softening oil that harnesses potent antioxidants to provide the skin with a firmer, more supple appearance after just one use. The product aims to deliver tangible results, emphasizing quick effectiveness. The packaging denotes it is a body oil, making it suitable for use on the body. It is also marked as fragrance-free, catering to those sensitive to scents or preferring unscented products. # Visual style The ad has a clean, minimalist aesthetic with a focus on natural tones and luxury appeal. The use of soft lighting and a simple background ensures the product remains the focal point. The inclusion of the Vogue logo adds a touch of prestige and elevates the brand's image. # Hooks Headline: “OSEA’s softening oil harnesses potent antioxidants to give the skin a firmer, more supple appearance after just one use.” # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the consumer may be experiencing skin that lacks firmness and suppleness. # Value propositions - OSEA's softening oil harnesses potent antioxidants to give the skin a firmer, more supple appearance after just one use. # Benefits - firmer skin - more supple appearance # Features - softening oil - potent antioxidants - fragrance free # Call to action None used. # Social proof - The ad leverages social proof by showcasing the VOGUE logo, suggesting endorsement and credibility from a reputable source. # Point of view - External source: The quote at the top of the image and the Vogue logo establish credibility and vouch for the effectiveness and quality of the product. - Brand: The product shot of the OSEA Undaria Algae Body Oil showcases the product itself, allowing the brand to convey its identity and offer its solution to the customer. # Storyline - The ad begins with a quote that promotes the product benefits by highlighting OSEA's softening oil and its potent antioxidants. This is being told from the point of view of an external source, positioning the product as effective for firming and supple skin after just one use. The message is intended to immediately grab attention and establish credibility by promising a quick and noticeable result. - The ad features a bottle of OSEA Undaria Algae Body Oil, which has the brand name and product details. The brand is presenting its product as a solution and showing its packaging. The message is intended to make the brand and its product memorable, connecting the claims made in the quote to a tangible product. - The VOGUE logo is shown at the bottom of the ad, establishing the reliability of the brand by associating it with a reputable source. This comes from the perspective of an external source. This elevates the perceived value and trustworthiness of the product.

# Ad summary This ad showcases OSEA's Dream Lip Mask featuring a Bio-Retinol ingredient, designed to soften, smooth, and plump lips. The creative includes product shots, a close-up of the lip mask texture, and an image of a woman with the product, emphasizing the lip mask's benefits. # Brand positioning OSEA positions itself as a skincare brand rooted in natural, ocean-based ingredients. They offer high-quality products promoting a clean beauty routine and wellness. This brand embraces simplicity and environmental consciousness, distinguishing itself from brands that rely on harsh chemicals or synthetic additives. OSEA emphasizes the power of the ocean's natural resources to rejuvenate and nourish the skin, appealing to those seeking sustainable and effective beauty solutions. # Product OSEA's Dream Lip Mask is a skincare product designed to soften, smooth, and plump the lips. The mask features Bio-Retinol, a natural alternative to traditional retinol, which helps improve lip texture and reduce fine lines without irritation. The mask comes in a small, transparent jar with a pale purple hue, showcasing its smooth, gel-like texture. It is intended for anyone looking to enhance their lip care routine, providing moisture and rejuvenation for smoother, fuller lips. # Visual style The ad uses a clean, minimalist aesthetic with soft lighting and a pastel color palette to create a calming and luxurious feel. The images are high-quality, with a focus on showcasing the product's texture and the model's natural beauty. The layout is simple and balanced, utilizing a quadrant format to highlight different aspects of the product. The overall style is polished and modern, aiming to appeal to skincare enthusiasts looking for natural and effective solutions. # Hooks Headline: Dream Lip Mask with Bio-Retinol # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of having dry, rough, or thin lips, and the desire for a smoother, fuller, and more hydrated appearance. # Value propositions - Dream Lip Mask with Bio-Retinol (feature) leading to soft, smooth, and plump lips (benefits). # Benefits - Softens - Smooths - Plumps # Features - Bio-Retinol # Call to action None used. # Social proof - None used. # Point of view - Brand: The top caption introduces the 'Dream Lip Mask' with 'Bio-Retinol', presenting the product's name and key ingredient. # Storyline - The ad opens with a clear introduction of the Dream Lip Mask by OSEA, immediately highlighting the key ingredient, Bio-Retinol. This opening aims to grab the viewer's attention by presenting the product and its unique selling proposition from the brand's perspective. - Next, the ad displays the product in its packaging, providing a clear view of the jar and its contents. This helps the customer visualize what they are purchasing and reinforces the brand's identity from the brand's perspective. - The ad shows a woman holding the product close to her face to demonstrate usage and integration into a skincare routine. This intends to show the product's ease of use and applicability, allowing the customer to imagine incorporating it into their own lives from the customer's perspective. - Finally, a macro shot of the product's texture is presented, accompanied by the benefits: 'Softens. Smooths. Plumps.' The intention here is to emphasize the tangible results and sensory experience of using the product, providing an enticing view from the brand's perspective.

# Ad summary This ad demonstrates the use of Osea's Undaria Algae Body Oil over the course of a week, highlighting its moisturizing properties and positioning it as a daily essential. # Brand positioning Osea is presented as a brand offering premium body care products for daily use. The brand's focus is on natural ingredients and high-quality formulations that make customers want to incorporate their products into their daily routine. The emphasis on "natural" places it in the market as a provider of healthier and more sustainable beauty options. Its branding and pricing suggest a mid-to-high range positioning, emphasizing everyday luxury rather than purely functional care. # Product The featured product is Osea's Undaria Algae Body Oil, designed for daily use to moisturize and nourish the skin. The product is advertised as a lightweight oil that absorbs quickly. It is showcased through demonstrations of application on various parts of the body, with the ad highlighting how the oil leaves the skin looking radiant and moisturized. The ad positions the oil as a #1 bestseller, implying it is a popular and trusted product. # Visual style The ad has a bright, natural aesthetic. The editing style is fast-paced, with quick cuts between shots. The production quality is high, lending a polished feel. The visual motif revolves around close-ups of skin and the product bottle. The pacing is quick, with cuts aligning to the beat of the background music. # Hooks Text overlay: 00:00–00:01 Monday Visual: 00:00–00:01 Close-up shot of a fair-skinned arm with freckles. A person in a blue swimsuit sprays a clear, gold-tinted oil from a white pump bottle onto their arm. Several drops of oil glisten on the skin. The background is a blurred sandy beach. # Funnel stage Consideration # Pain points The ad implies a need for daily moisturization and positions the product as the only body oil one would ever need, addressing the frustration of needing multiple products for daily skin care. # Value propositions - Daily use body oil that is the only body oil you'll want to use all day, everyday - Proven product indicated by its bestseller status # Benefits - "The Only Body Oil You'll Want to Use All Day, Everyday" - "#1 bestseller" # Features - Undaria Algae Body Oil # Call to action SHOP NOW # Social proof - "why it's our #1 bestseller." # Point of view - Customer 100% – The ad is presented from the perspective of a customer demonstrating the use of the product in their daily routine. # Storyline - 00:00–00:01 00:00–00:01 A person applies body oil to their arm on a sunny day. The text overlay reads, "Monday." The scene suggests the start of a skincare routine. - 00:01–00:02 00:01–00:02 The person rubs body oil into their leg on a sunny day. The text overlay reads, "Wednesday." The scene continues the routine. - 00:02–00:03 00:02–00:03 The person rubs body oil into their legs on a sunny day. The text overlay reads, "Thursday." The repetition of the application reinforces the daily use of the product. - 00:03–00:04 00:03–00:04 The person applies body oil to their leg while sitting in the sun. The text overlay reads, "Saturday." The scene maintains the consistency of daily application. - 00:04–00:05 00:04–00:05 The person rubs body oil into their arm while sitting in the sun. The text overlay reads, "Sunday." This completes the demonstration of daily use over the course of a week. - 00:05–00:08 00:05–00:08 A person is standing in the sun while holding the bottle of body oil. The text overlay reads, "The Only Body Oil You'll Want to Use All Day, Everyday." This makes a value claim about the product. - 00:08–00:10 00:08–00:10 The person is sitting in the sun while holding the bottle of body oil. The text overlay reads, "Sea for yourself why it's our #1 bestseller." This promotes the brand through social proof. - 00:10–00:12 00:10–00:12 The video shows multiple bottles of the body oil. The text overlay reads, "Undaria Algae Body Oil. SHOP NOW." This includes the product name and makes a direct call to action.

# Ad summary This ad features a customer testimonial for OSEA's Dream Lip Mask. The testimonial highlights the product's superiority over a competitor's lip balm, leading the customer to switch to OSEA. # Brand positioning OSEA is presented as a brand that offers a superior alternative to competitors in the lip care market. The brand is implicitly positioned as a winner, earning the customer's loyalty and confidence after a single use. The brand aims to occupy a space in the consumer's mind as an effective and desirable option. This aligns with the values of quality and effectiveness, suggesting a customer-centric approach. The positioning is functional, focused on the Dream Lip Mask's performance and ability to outshine competitors. # Product The advertised product is OSEA's Dream Lip Mask, a lip care product designed for nightly use. The product comes in a clear jar with a white label and a light purple lid. The advertisement highlights a customer testimonial. The advertisement is telling the viewer that the product is worth trying because it works better than other products on the market. The product is aimed at those looking for a high-quality lip care product that outperforms competitors, and is worth trying because it outperformed the competition. # Visual style The ad has a clean and polished look with a focus on showcasing the product and customer testimonial. The use of light colors, water droplets, and blurred background create a sense of freshness and quality. The overall style is designed to be visually appealing and trustworthy. # Hooks Headline: "I just tossed a competitor's nightly lip balm in the trash. OSEA, you won me over with your new Dream Lip Mask." # Funnel stage Middle of funnel (Consideration) # Pain points The ad subtly addresses the pain point of using ineffective or inferior lip balms that do not deliver the desired results, leading to dissatisfaction. # Value propositions - The product is so good, the customer threw away competitor's product - Won customer over # Benefits - Superior lip care - Better than a competitor's product # Features - Dream Lip Mask # Call to action None used. # Social proof - "I just tossed a competitor's nightly lip balm in the trash. OSEA, you won me over with your new Dream Lip Mask." – Jann R. # Point of view - Customer: The testimonial from Jann R. provides the customer's perspective, sharing their personal experience of preferring OSEA's Dream Lip Mask over a competitor's product. # Storyline - The ad begins with a testimonial framed within a white square over a blurred background of the product. The customer, identified as Jann R., states, "I just tossed a competitor's nightly lip balm in the trash. OSEA, you won me over with your new Dream Lip Mask." This is from the perspective of a customer. This is included to demonstrate a real customer's positive experience and preference for the OSEA product, building trust and credibility with the viewer.

# Ad summary This image ad showcases OSEA's Undaria Algae Body Oil, emphasizing its popularity and promoting a healthy, full-body glow. # Brand positioning OSEA is presented as a brand that has reached viral acclaim, suggesting it is currently trending and desirable. The brand seems to occupy a space in the market that values healthy, glowing skin, and implies it has achieved a level of popularity that sets it apart from other brands in the same category. The overall tone leans into the emotional benefit of achieving a 'healthy full body glow' rather than specific functional performance claims. # Product The advertised product is OSEA's Undaria Algae Body Oil, a body oil designed to provide a healthy, full-body glow. The product is targeted towards individuals seeking radiant and nourished skin, as the ad highlights the popularity of the product and its ability to deliver the desired glow. The ad does not directly address purchase barriers, but instead leverages social proof and the promise of a trending product to entice potential customers. # Visual style The ad features a clean, minimalist aesthetic with a focus on the product. The lighting is soft, which creates a sense of health. The overall visual style appears polished and high-quality, which conveys a sense of luxury. The composition is simple and focuses on product presentation, allowing for quick scannability. # Hooks Headline: VIRAL for a reason # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The healthy full body glow everyone is talking about # Benefits - healthy full body glow # Features - Undaria Algae # Call to action None used. # Social proof - “The healthy full body glow everyone is talking about” – (Implied influencer endorsement): This quote implies that many people are currently discussing and praising the product for its ability to deliver a healthy glow. # Point of view - Brand: The brand is clearly promoting its own product and highlighting its viral popularity and the benefits of using it. # Storyline - The ad opens with a statement that the product is "VIRAL for a reason", which immediately grabs attention by suggesting that the product is currently popular and in demand. The intention here is to pique the viewer's interest by implying that the product has widespread appeal, which is coming from the brand. - The ad transitions to showcasing the product—OSEA's Undaria Algae Body Oil—highlighting its name and primary benefit: "The healthy full body glow everyone is talking about". This connects the viral sensation to a specific product and outcome. The brand is telling this part of the story.

# Ad summary The ad features a woman demonstrating how to use the OSEA Ocean Eyes Serum. She notes if you constantly look tired, you need this caffeine eye serum, and highlights that the product visibly brightens dark circles and reduces puffiness. # Brand positioning OSEA is presented as a skincare brand focused on providing solutions for common skincare concerns like dark circles and puffiness. The brand aligns with a simple, natural approach, as indicated by the clean packaging and straightforward claims. OSEA positions itself as a brand that offers easy-to-use products with visible results, targeting consumers who seek effective solutions without complex routines. The brand pushes against the norm of overly complicated or harsh skincare regimens, instead promoting a gentle and effective approach. # Product The featured product is OSEA Ocean Eyes Serum, a caffeine eye serum designed to address dark circles and puffiness. The serum comes in a small, clear bottle with a silver rollerball applicator. The rollerball provides a cooling sensation upon application, refreshing the skin around the eyes. Its USPs include its ability to visibly brighten dark circles and reduce puffiness, addressing the common concern of looking tired. The product is intended for daily use and is designed to be easily incorporated into a skincare routine. # Visual style The ad has a natural and authentic aesthetic, resembling user-generated content. The editing style consists of quick cuts and static shots, creating a straightforward and informative presentation. The production quality is clean but not overly polished, aligning with a UGC feel. The pacing is moderate, allowing viewers to absorb the information without feeling rushed. The visuals are simple and focus on the product and its application. # Hooks Spoken: 00:00–00:05 If you constantly look tired, you need this caffeine eye serum. Text overlay: 00:00–00:03 If you constantly look tired... / 00:03–00:05 You need this caffeine eye serum Visual: 00:00–00:03 A woman with long white hair, tan skin, wearing a white tank top, is indoors in her bathroom. She has minimal makeup on, and she is touching the skin under her eyes. The camera is selfie style. The background shows a mirror, tiled shower, and a plant. / 00:03–00:05 The woman is holding up a small, clear bottle with a silver cap. The bottle has the brand name "OSEA" printed on it. The background is the same as before. # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly addresses the pain point of constantly looking tired, which is a common concern for many individuals. # Value propositions - The Ocean Eyes Serum offers a caffeine-infused formula delivered through a refreshing cooling rollerball, providing both immediate invigoration and long-term visible improvements to dark circles and puffiness. - The roller ball refreshes the skin # Benefits - Visibly brightens dark circles - Reduces puffiness # Features - Caffeine eye serum - Cooling roller ball # Call to action SHOP NOW # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a user demonstrating and recommending the product. # Storyline - 00:00–00:03 00:00–00:03 The woman is shown touching the skin under her eyes, implying that she is about to address the issue of tired-looking eyes. This is designed to draw in viewers who share the same concern about their appearance. - 00:03–00:05 00:03–00:05 The woman holds up the OSEA Ocean Eyes Serum, showcasing the product that she recommends for combating tired-looking eyes. This directly follows the previous statement, introducing the solution to the problem presented. - 00:05–00:08 00:05–00:08 A close-up shot of the product, highlighting the rollerball applicator and the brand name. The text overlay emphasizes the best-selling status, and that the cooling roller ball refreshes. - 00:08–00:13 00:08–00:13 The woman applies the serum under her eye using the rollerball, demonstrating how the product is used and highlighting its benefits, such as visibly brightening dark circles and reducing puffiness. - 00:13–00:16 00:13–00:16 The woman is shown holding the product again, followed by text overlaying "Ocean Eyes Serum" and "SHOP NOW", encouraging viewers to purchase the product. This serves as a direct call to action following the demonstration of the product's benefits.

# Ad summary This ad for OSEA Body Balm addresses the consumer issue of body aging. The ad states that anti-aging shouldn't stop at the face and advertises its age-defying skincare solution for the body. # Brand positioning OSEA is presented as a premium skincare brand focused on anti-aging body care. The brand's positioning suggests a holistic approach to beauty, extending beyond just facial treatments to include comprehensive body care. The ad emphasizes the importance of addressing aging concerns not only on the face but also throughout the body, indicating that OSEA aligns with values of comprehensive skincare. The brand challenges the norm that anti-aging routines are primarily for the face, advocating for a full-body approach, and the brand positioning seems to be a mix of both functional, through its effective skincare solutions, and emotional, by encouraging a sense of self-care and confidence. # Product The product is OSEA's anti-aging body balm, presented as a skincare solution to combat aging throughout the body. This product is designed for consumers who seek to extend their anti-aging skincare routines beyond just the face. The product is a balm and comes in a pump bottle for easy application. The balm is marketed as an 'age-defying skincare solution' that addresses aging concerns beyond the face. This addresses the purchase barrier for consumers who have not considered anti-aging treatments for the body. # Visual style The visual style of the ad is clean and minimalist, with a focus on natural lighting and soft colors. The image appears to be professionally shot with attention to detail, showcasing the product in a flattering light. The color grading is subtle, enhancing the natural tones of the skin and the product. # Hooks Headline: Anti-Aging Shouldn't Stop at Your Face # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point that anti-aging skincare is often limited to the face, neglecting the rest of the body. “Anti-Aging Shouldn’t Stop at Your Face” directly highlights the issue of focusing solely on facial skincare while ignoring the aging process in other areas of the body. # Value propositions - Extends anti-aging benefits beyond the face to the entire body. # Benefits - skincare solution for your body # Features - age-defying skincare solution # Call to action None used. # Social proof - None used. # Point of view - Brand. This is shown through the ad copy, where the brand states that anti-aging shouldn't stop at the face and introduces its age-defying skincare solution. # Storyline - The ad copy conveys the message that anti-aging skincare should not be limited to the face. The brand is telling the audience that they should think more comprehensively about their skincare routine. - The ad introduces the product, an age-defying skincare solution designed for the body. The brand is telling the audience that they have a product to solve the consumer's need for more comprehensive skincare.

# Ad summary This ad promotes OSEA's Undaria Algae Body Oil, highlighting its benefits for achieving glowing, soft, and nourished skin. The ad uses split-screen visuals to showcase the product's application on various skin tones and body parts, emphasizing its versatility and appeal to a broad audience. It positions the body oil as a holy grail product with an iconic citrus scent, encouraging viewers to experience the product's benefits and shop now. # Brand positioning OSEA is presented as a luxury skincare brand focused on providing natural and effective solutions for achieving healthy and glowing skin. The brand emphasizes the use of high-quality ingredients, specifically undaria algae, to create products that deeply nourish and soften the skin. OSEA positions itself as a provider of premium body care that delivers a signature full-body glow, appealing to customers who seek to elevate their skincare routine with products that offer both functional and sensory benefits. The brand promotes a lifestyle of self-care and indulgence, aiming to occupy a space in the consumer's mind as a go-to for achieving radiant and healthy-looking skin. # Product The featured product is OSEA's Undaria Algae Body Oil, a skincare product designed to provide a full-body glow while softening and deeply nourishing the skin. This body oil is highlighted for its iconic citrus scent, adding a sensory experience to its functional benefits. The product is showcased through various applications on different body parts, demonstrating its versatility and ease of use. The ad emphasizes the oil's ability to moisturize and enhance the skin's appearance, positioning it as a holy grail item for achieving radiant skin. The visual presentation of the product, with its golden hue and smooth texture, reinforces its luxurious appeal and effectiveness in promoting healthy and glowing skin. # Visual style The ad features a polished and bright aesthetic, emphasizing the natural glow and health benefits of the product. The editing style includes frequent split screens and static shots, with smooth transitions. The production quality is high-end, giving a commercial feel. The visual motifs include close-ups of the product and skin application, with a consistent golden color palette. The pacing is moderate, with cuts happening every few seconds to maintain viewer engagement. The visual elements are timed to align with the audio, creating a seamless experience. # Hooks Text overlay: 00:02–00:05 Signature Full-Body Glow Visual: 00:00–00:01 Close-up shot of a clear bottle containing golden-yellow body oil with the OSEA brand logo prominently displayed. Light streams in from the side, creating a soft shadow and highlighting the texture of the oil. The background is a plain, light surface. The camera is stationary. / 00:01–00:03 Split screen: On the left, a close-up of the bottle; on the right, a woman with dark curly hair and tanned skin holding the same bottle, ready to dispense the oil. The woman smiles slightly at the camera. She is wearing a neutral-colored top. The background is a bright room with natural light. The camera is stationary, with a slight zoom-in on the woman's face. # Funnel stage Consideration # Pain points The pain point addressed is the desire for radiant, healthy-looking skin. "Signature Full-Body Glow." # Value propositions - The Undaria Algae Body Oil is presented as the key to achieving a signature full-body glow, combining luxury and skincare benefits in one product. - The oil's iconic citrus scent offers a sensory experience, adding to the overall appeal and value of the product. # Benefits - Full-body glow - Softened skin - Deeply nourished skin - Iconic Citrusy Scent # Features - Signature Full-Body Glow - Iconic Citrusy Scent - Softens & Deeply Nourishes Skin # Call to action SHOP NOW # Social proof - Sea for yourself why it's our #1 bestseller # Point of view - Customer 90% – The majority of the video is told from the perspective of customers using and demonstrating the product. - Brand 10% – The official voice of the brand is present through text overlays highlighting product claims and benefits. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up of the OSEA Undaria Algae Body Oil bottle, with a woman then shown holding the product and squeezing the pump. This introduces the product and highlights its packaging and branding. - 00:02–00:06 00:02–00:06 A woman smiles as she holds the product, and the ad displays the text overlay 'Signature Full-Body Glow.' This conveys the key benefit of using the body oil, focusing on achieving radiant skin. - 00:06–00:10 00:06–00:10 The woman rubs the oil on her arm while the ad displays the text overlay 'Iconic Citrusy Scent', then pumps the oil onto her arm to show its texture. This highlights the sensory experience of using the product. - 00:10–00:13 00:10–00:13 A split screen shows the body oil being applied to the leg, with the text overlay 'The Holy Grail of Body Oil.' This positions the product as an essential item for skincare. - 00:13–00:17 00:13–00:17 A different woman applies the oil to her shoulder, with the text overlay 'Softens & Deeply Nourishes Skin.' This emphasizes the skincare benefits of the product, focusing on nourishment and softening. - 00:17–00:22 00:17–00:22 A split screen shows different women applying the oil to their legs in different settings, accompanied by the text overlay 'Sea for yourself why it's our #1 bestseller.' This leverages social proof by highlighting the product's popularity and encouraging viewers to experience it themselves. - 00:22–00:28 00:22–00:28 The ad ends with a call to action, displaying the text overlay 'Undaria Algae Body Oil SHOP NOW,' prompting viewers to purchase the product. The body oil is shown again to further reinforce the product.

# Ad summary A woman is trying Osea's new lip treatment for the first time and provides an update on how her lips feel after having worn it overnight. # Brand positioning OSEA is presented as a brand focused on skin and body care. The brand has a reputation for launching its first lip treatment, positioning itself as a forward-thinking innovator in the beauty industry. OSEA aligns with a lifestyle of self-care and wellness by promoting products that can be incorporated into a nightly routine. The brand positions itself as offering non-sticky alternatives to other lip masks and treatments. # Product The product is OSEA's Dream Lip Mask, described as a lip treatment with a light gel texture. The product is for people who want to smooth and hydrate their lips overnight. It is made with seaweed and bio retinol. It addresses the issue of thick and sticky lip masks by providing a light alternative. This mask feels incredibly soothing and instantly comfortable. # Visual style The aesthetic of the ad is clean and casual, with a focus on natural lighting and a simple background. The editing style is mostly static shots with a few zooms and close-ups to highlight the product and the woman's reactions. The production quality has a UGC feel, which helps to establish trust and authenticity. The pacing is moderate, and the cuts are timed to match the rhythm of the voiceover. # Hooks Spoken: 00:00–00:05 My favorite skin and body care brand just launched their first lip treatment and I’m trying it for the first time right now. Text overlay: 00:00–00:05 my favorite skin and body care brand just launched their first lip treatment and I’m trying it for the first time right now Visual: 00:00–00:01 A young woman with long brown hair is sitting in front of a plain white wall in her home, wearing a striped pajama shirt and a bracelet on her left wrist. She is holding a small, black microphone on her left and gesturing with her right hand as she speaks. / 00:01–00:04 She holds up the OSEA Dream Lip Mask in front of her face. The container is a small, cylindrical jar with a frosted purple hue and a white lid. The camera zooms in to show the product label, and then back to the woman’s face. / 00:04–00:05 The camera zooms in on the container as she opens it and shows the product inside. The product is a translucent purple color. The woman holds the product up close to the camera to show its texture and consistency. # Funnel stage Middle of funnel (Consideration) # Pain points The problem is dry lips, particularly in the winter, addressed by using lip masks. The speaker says, "Especially in the winter I have been waking up with such dry lips lately." # Value propositions - Overnight hydration: Designed to hydrate while you sleep - Light gel texture: Light texture alternative to thick, sticky lip masks # Benefits - Super soothing - Instantly comfortable on my lips - Lips feel so soft and hydrated # Features - Light gel texture - Made with seaweed and bio retinol - Smooth and hydrate while you sleep # Call to action None used. # Social proof - “And my lips feel so soft and hydrated, like they are literally so soft right now. This is officially staying on my nightstand.” – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a user who is testing the product and giving their honest opinion, which creates a sense of authenticity. # Storyline - 00:00–00:05 00:00–00:05 The video opens with a woman holding a container of the product and announcing that her favorite skin and body care brand just launched their first lip treatment, which she will be trying for the first time. This is intended to introduce the product and brand while implying that the speaker is a credible source. The tone is casual and enthusiastic, as if she were speaking to a friend. - 00:05–00:11 00:05–00:11 She mentions that she has tried many lip masks and treatments, and she dislikes the thickness and stickiness of other products. The intention here is to address the audience's potential frustrations with existing lip care products, and contrast that with the featured product. The tone is conversational and matter-of-fact. - 00:11–00:18 00:11–00:18 The woman applies the product and describes it as having a light gel texture that feels super soothing and instantly comfortable. The intention is to highlight the product's unique qualities and immediate benefits. The tone is enthusiastic and positive, conveying her satisfaction. Her POV is conveyed through her tone, facial expression, and interactions with the product. - 00:18–00:29 00:18–00:29 She explains that the lip mask is made with seaweed and bio retinol, which smooth and hydrate while you sleep. She adds that she has been waking up with dry lips lately, so she will sleep with it overnight and return with an update. The intention is to inform the audience of the product's ingredients and overnight benefits, and set up a product demonstration. The tone is informative and builds anticipation. - 00:30–00:33 00:30–00:33 She shares that it's the next day, and she just woke up. The intention is to let the viewers know that she will be giving an update. - 00:33–00:39 00:33–00:39 She says that her lips feel soft and hydrated, and this product is officially staying on her nightstand. This is meant to be an enthusiastic conclusion that highlights the product's effectiveness and her satisfaction. The tone is excited and genuine.

# Ad summary This ad promotes OSEA's bio-retinol lip treatment that softens lips while you sleep. # Brand positioning OSEA is presented as a skincare brand focused on providing solutions for softer, smoother lips while you sleep, using bio-retinol in their product. The brand positions itself within the skincare market, promoting an overnight lip treatment that helps people have softer lips. # Product The product being advertised is OSEA's Bio-Retinol Lip Treatment. It is described as an overnight treatment to help soften and smooth lips. It comes in a small, round, lavender-colored jar with a screw-top lid. The treatment is for those looking to improve the texture of their lips overnight. It aims to solve the problem of needing softer, smoother lips. # Visual style The ad has a clean, minimalist visual style. It uses soft lighting and a close-up shot to highlight the product and the woman's face. The color palette is muted and calming, with lavender accents. # Hooks Headline: Bio-Retinol Lip Treatment # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of having lips that are not soft and smooth. # Value propositions - Bio-Retinol for softer, smoother lips while you sleep. # Benefits - Softer, smoother lips while you sleep # Features - Bio-Retinol # Call to action None used. # Social proof - None used. # Point of view - Customer: The advertisement uses a close-up shot of a woman's face to demonstrate the desired effect of the product on her lips. # Storyline - The ad begins with a close-up of a woman's face and an OSEA lip mask. This is to draw attention to the product and its connection to skincare and beauty. - The ad introduces the OSEA bio-retinol lip treatment, which promises softer, smoother lips while you sleep. This informs the audience of the product's name and main benefits.

# Ad summary This ad features a woman demonstrating OSEA's Ocean Eyes Serum. She first shows how she uses her finger to address the crows feet around her eyes. She then holds up the OSEA product, showing how it helps brighten dark circles, smooth the look of fine lines, and refresh with the cooling roller ball. # Brand positioning OSEA is presented as a brand offering effective age-defying skincare solutions with a focus on ocean-derived ingredients. The brand emphasizes visible results and addresses common concerns like crows feet and dark circles. By featuring a mature woman with natural skin, OSEA promotes a message of embracing aging gracefully while still maintaining healthy, youthful-looking skin. They position themselves as a beauty brand that creates products that smooth the look of fine lines. # Product The advertised product is OSEA's Ocean Eyes Serum, an age-defying eye serum that comes in a small, clear bottle with a rollerball applicator. This hydrating gel formula is designed to address all signs of aging around the eyes, visibly brightening dark circles and smoothing the look of fine lines and crows feet. The cooling roller ball is highlighted as a refreshing feature that enhances the application experience. The product is positioned as an easy-to-use solution for achieving a refreshed and youthful appearance around the eyes. # Visual style The ad has a clean and natural aesthetic with simple camera framing and minimal editing. The production quality appears to be a hybrid, combining elements of both UGC and polished commercial styles. The pacing is moderate, allowing viewers to clearly see the product and its application. The shots are mostly static with occasional closeups to emphasize the product features. The video has a cuts-per-minute of 17. # Hooks Text overlay: 00:00–00:02: If you're worried about crows feet... Visual: 00:00–00:01: A mature woman with long, white hair and fair skin is in a bathroom, standing close to the camera. She is wearing a white tank top. The camera is at eye level. She uses her finger to point to the side of her eye. / 00:01–00:02: The woman holds up a small, clear bottle labeled "Osea ocean eyes". # Funnel stage Consideration # Pain points The ad targets the frustration of aging and the appearance of crows feet. # Value propositions - Age-defying benefits and visible results - A hydrating gel formula that addresses signs of aging - Cooling roller ball refreshes. # Benefits - Addresses all signs of aging around eyes - Visibly brightens dark circles - Smooths the look of fine lines & crows feet - While a cooling roller ball refreshes # Features - Age-defying eye serum - Hydrating gel formula - Cooling roller ball # Call to action SHOP NOW # Social proof - Allure Best of Beauty Winner # Point of view - Customer 100% – The ad is presented from the perspective of a user, creating a sense of authenticity and relatability. # Storyline - 00:00–00:01 The ad begins by highlighting a common skincare concern around the eyes. - 00:01–00:04 Following this, the ad introduces OSEA's age-defying eye serum as a solution. - 00:04–00:05 The ad then highlights the brand's bestselling status. - 00:06–00:09 This is followed by the ad highlighting the brand's Allure Best of Beauty award. - 00:09–00:12 Next, the ad emphasizes that the hydrating gel formula addresses signs of aging around the eyes. - 00:12–00:14 This is followed by an emphasis of the product's ability to brighten dark circles. - 00:14–00:16 Next, the ad highlights that the serum can smooth the look of fine lines and crows feet. - 00:16–00:19 This is followed by further emphasis on the product's cooling roller ball feature. - 00:19–00:22 Finally, the ad presents a direct call to action.

# Ad summary This ad promotes OSEA's dream lip mask, highlighting its key ingredients and benefits. The ad features a visually appealing product shot with passion fruit. # Brand positioning OSEA is presented as a brand focused on providing luxurious, nourishing skincare. The brand's alignment with natural ingredients, such as passion fruit and undaria seaweed, positions it within the clean beauty space. The ad emphasizes a sensory experience with terms like "luxurious" and "fresh passion fruit flavor", suggesting an emphasis on creating a delightful self-care routine. # Product The featured product is OSEA's dream lip mask, designed to soften and smooth lips while the user sleeps. The lip mask features a gel texture and passion fruit flavor. Key ingredients include bio-retinol, which helps soften and smooth lines, and undaria seaweed, which contributes to fuller looking lips. The product aims to combat dryness and aging signs around the lips. # Visual style The ad has a clean and bright aesthetic with a focus on natural ingredients. The image features a product shot that is well-lit and professionally styled. The background is simple, putting the focus on the product and the passion fruit ingredient. The overall tone is sophisticated and inviting. # Hooks Headline: Smoother Lips While You Sleep # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of having dry, aging, or thin lips, addressed through the promise of smoother, fuller lips while you sleep. # Value propositions - Bio-Retinol to soften & smooth lines - Undaria seaweed for fuller looking lips - Smoother Lips While You Sleep # Benefits - Soften & smooth lines - Fuller looking lips # Features - Bio-Retinol - Fresh passion fruit flavor - Luxurious & nourishing gel texture - Undaria seaweed # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's perspective is present in the headline and feature list, as they are stating the benefits and ingredients of the product. # Storyline - The ad opens by stating the core promise of the product: "Smoother Lips While You Sleep." This statement from the brand immediately establishes the key benefit and positions the product as a nighttime treatment for lip care. - The brand lists the product's key features, including "Bio-Retinol to soften & smooth lines", "Fresh passion fruit flavor", "Luxurious & nourishing gel texture", and "Undaria seaweed for fuller looking lips". These descriptions are being communicated by the brand to showcase the product's efficacy and luxurious nature. - The product itself is displayed alongside a passion fruit, providing a visual representation of the natural ingredients and reinforcing the product's branding. The product shot, taken from the brand's perspective, is intended to enhance the product's appeal and trustworthiness.

# Ad summary This ad showcases Osea's Undaria Algae Body Oil, touting its iconic scent and the signature glow it provides. The ad features a close-up shot of the product positioned on a person's leg, against an ocean backdrop. It emphasizes the transformative qualities of the oil, suggesting it is popular and effective. # Brand positioning Osea is presented as a luxury skincare brand that harnesses the power of the ocean's natural ingredients. The brand is positioned to appeal to consumers seeking a high-quality, nature-based solution for their skin. The focus on 'iconic scent' and 'signature glow' suggests a positioning around sensory experience and visible results. By using the word 'viral' in the ad, the brand aims to occupy the space in the consumer's mind as a trendy and desirable product. This brand follows category norms by promoting beauty standards through product attributes. # Product The product being advertised is Osea's Undaria Algae Body Oil. The ad is selling the body oil as a transformative skincare solution that provides a signature glow and an iconic scent. It is implied that the product is easy to use, as the bottle is shown resting on someone's skin. The ad addresses potential purchase barriers by highlighting the effectiveness of the product, suggesting that it is "viral, for a reason," and thus worth trying or buying. # Visual style The ad has a clean, polished aesthetic with a focus on natural light and product presentation. The image uses soft focus and background blur to create a sense of depth and highlight the product. The shot appears to be professionally taken in a studio or controlled environment. The typography is simple and elegant. # Hooks Headline: Viral Body Oil Iconic Scent. Signature Glow. # Funnel stage Middle of funnel (Consideration) # Pain points The ad does not explicitly name a pain point, but implies that the target customer is struggling with lackluster skin, and desires a glow. # Value propositions - The Undaria Algae Body Oil is a transformative product. # Benefits - Iconic scent - Signature glow - Transform your skin # Features - Undaria Algae # Call to action None used. # Social proof - "Viral, for a reason." # Point of view - Brand: All messaging regarding the product and the brand is from the brand's point of view. # Storyline - The ad opens by highlighting the brand's 'Viral Body Oil,' indicating it's a popular product. The brand voice uses this to immediately position the product as desirable and on-trend. - The ad continues by noting the product's 'Iconic Scent. Signature Glow' which sets the stage for the brand's tone. The brand voice uses this to communicate the product's key benefits, focusing on sensory experience and visible results. - The ad concludes by saying 'Transform your skin with Undaria Algae Body Oil. Viral, for a reason.' which reinforces the brand message. The brand voice uses this to emphasize the transformative qualities of the oil and reinforce its popularity.

# Ad summary This image ad features a real-life woman who has just found out about retinol lip products. She is holding and showcasing OSEA's Dream Lip Mask, which is designed to work while you sleep. # Brand positioning OSEA is presented as a brand focused on skincare solutions. The advertisement, featuring the Dream Lip Mask, emphasizes the brand's commitment to combining effective ingredients like retinol with user-friendly application, as the mask is designed for overnight use. This approach positions OSEA as a provider of convenient, high-quality skincare that integrates easily into the customer's nighttime routine, promising noticeable results with minimal effort. The focus on a lip mask also highlights the brand's dedication to specialized and comprehensive skincare. # Product The featured product is OSEA's Dream Lip Mask. This is a retinol lip product that is designed to work while you sleep. Its main selling point is its convenience, offering an effective solution that integrates effortlessly into a nightly routine. The Dream Lip Mask aims to address the purchase barrier of time-consuming or complicated skincare regimens by providing an overnight treatment. The product is targeted towards individuals seeking to improve their lip care regimen through a simple and effective nighttime treatment. # Visual style The ad has a UGC style. The image is shot close-up, giving it a personal, selfie-like feel. The lighting is natural, contributing to the unpolished aesthetic. This visual style makes the content feel authentic and relatable. # Hooks Headline: I was today years old when I found out there are retinol lip products # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the inconvenience and time required for effective lip care. This is addressed by offering a retinol lip mask that works overnight, eliminating the need for active application during the day. # Value propositions - The Dream Lip Mask is made to work while you sleep, promising effective results with minimal effort. # Benefits - works while you sleep # Features - retinol lip products - made to work while you sleep # Call to action None used. # Social proof - None used. # Point of view - Customer: The top caption, "I was today years old when I found out there are retinol lip products," shares the experience of just learning about a specific type of product, positioning it from the perspective of a customer discovering something new. - Brand: The bottom caption, "Meet Dream Lip Mask — made to work while you sleep," introduces the product and highlights its key benefit, conveying information from the brand's perspective. # Storyline - The woman shares her recent discovery of retinol lip products, conveyed from her perspective as a customer who is surprised to find out that this kind of product exists. This is included to pique the viewer's interest and establish a relatable starting point, suggesting that the audience may also be unaware of such products. - She then introduces OSEA's Dream Lip Mask as a product specifically designed to work while you sleep, from the brand's perspective. This highlights the product's key benefit of overnight treatment and ease of use, aiming to position it as a convenient solution for lip care.

# Ad summary This ad promotes OSEA's Dream Lip Mask with Bio-Retinol. It shows a woman applying the product as part of her nighttime routine. The ad includes close-up shots of the mask, along with on-screen text highlighting its benefits for smoothing and softening lips while you sleep, so you can wake up with healthier-looking lips by morning. # Brand positioning OSEA is presented as a luxurious brand that focuses on creating products that are a part of the consumer's nighttime ritual. The brand promotes a lifestyle that emphasizes romance and care. The brand also implies that they create other popular skincare products from their best-selling Dream Collection. # Product The OSEA Dream Lip Mask with Bio-Retinol is a luxurious lip treatment designed for use as part of a nighttime routine. The mask contains ingredients to smooth lines and soften lips while the user sleeps. The product is packaged in a small, clear jar with a white label and a white lid, showcasing the purple mask inside. The product is part of the brand's 'Dream Collection'. # Visual style The ad has a polished, commercial feel, using close-up shots of the model and product. The editing style includes quick cuts and smooth transitions. The color palette is soft and dreamy, with pastel colors and natural lighting. The pacing is moderate, with cuts timed to the music beats. # Hooks Spoken: 00:03–00:04: I just want to be in the zone. Text overlay: 00:03–00:06: Dream Lip Mask / 00:04–00:06: With Bio-Retinol Visual: 00:03–00:06: A very close-up shot of the same light-skinned woman's face, focusing on her lips. She is holding a jar of OSEA Dream Lip Mask to her chin. She is wearing minimal makeup, and her expression is neutral. # Funnel stage Consideration # Pain points The ad implies that the viewer wants to address lip lines and/or dry lips. This is suggested by the text overlay: "smooths lines and soften lips." # Value propositions - Using the Dream Lip Mask leads to supple, healthier-looking lips by morning. # Benefits - A dreamy bedtime lip treatment - smooths lines - soften lips - while you sleep - For supple, healthier-looking lips by morning # Features - Bio-Retinol # Call to action SHOP NOW # Social proof - None used. # Point of view - Customer 75% – The majority of the video is told from the perspective of a customer using the product as part of her nightly routine. - Brand 25% – The brand's perspective is communicated through the on-screen text that describes the product's features and benefits, along with the manufacturing shots. # Storyline - 00:00–00:03 The ad opens with behind-the-scenes footage of a product photoshoot, showing equipment, reference images, and the model being filmed. This creates an expectation that the ad will reveal insider content. - 00:03–00:09 00:03–00:09: The camera focuses on a woman's face as she holds a jar of OSEA Dream Lip Mask and applies it to her lips. The perspective switches to a close-up, showing the mask on her lips, along with text that describes the mask as 'A dreamy bedtime lip treatment' that 'smooths lines and soften lips while you sleep.' The purpose is to show the product's application and highlight its benefits. - 00:09–00:12 00:09–00:12: The ad shows the woman lying in bed on her side. The perspective shifts to a shot of the product being filled into jars at a production facility. This juxtaposition implies that this brand has high production quality and capacity. - 00:12–00:16 00:12–00:16: The perspective returns to the woman in bed, with text overlay stating, 'For supple, healthier-looking lips by morning.' She is now under the covers, indicating that the product is part of her bedtime ritual and the benefits will be seen upon waking. - 00:16–00:20 00:16–00:20: The woman is shown applying a sleeping mask and settling into bed. A close-up of the product is shown again, with text overlay: 'Romanticize your bedtime ritual.' The purpose is to show that the product enhances the bedtime experience. - 00:20–00:24 00:20–00:24: The woman is seen holding the product up close, followed by a shot of several jars being filled in the production facility. Text overlay states, 'Bio-Retinol Lip Mask' and 'SHOP NOW.' The ad's intention is to encourage immediate purchase.

# Ad summary This image ad features a bottle of OSEA Anti-aging Body Balm alongside a quote from a customer named Chloe, who says that the product is better than both lotion and body oil and leaves her skin glowing. The ad is designed to highlight the product's benefits and appeal to customers who are looking for an effective anti-aging body balm. # Brand positioning OSEA is presented as a premium skincare brand focused on anti-aging body care. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, effective products that deliver glowing skin. By positioning itself as an alternative to both lotion and body oil, OSEA suggests it is innovating within the category, offering a superior, all-in-one solution. The brand aligns with a lifestyle that values skincare and self-care routines. # Product The advertised product is OSEA's Anti-aging Body Balm, a skincare product designed to improve skin's appearance. It is presented as a hybrid solution, combining the benefits of both lotion and body oil into one. According to a customer testimonial, the balm is better than both and leaves the skin glowing. The body balm comes in a white bottle with a pump dispenser and contains 5 fl. oz. / 150 ml of product. The use occasion is during a skincare routine focused on anti-aging benefits. The ad addresses the purchase barrier of choosing between lotions and body oils by presenting a product that offers the best of both worlds. # Visual style The ad features a clean and polished studio shot with soft lighting. The background is a light beige, creating a warm and natural feel. The product is the main focus, with water droplets adding a fresh and luxurious touch. The typography is integrated cleanly, and the overall aesthetic is simple and elegant, aiming to convey a sense of quality and effectiveness. The style is highly scannable and likely to have good stop power in the feed. # Hooks Headline: "I am a lotion and body oil lover...this is like both but better and leaves my skin glowing." # Funnel stage Consideration # Pain points The need to choose between using a lotion and a body oil, or using both at once, to moisturize and care for their skin. "I am a lotion and body oil lover..." # Value propositions - like both but better # Benefits - leaves my skin glowing # Features - anti-aging # Call to action None used. # Social proof - "I am a lotion and body oil lover...this is like both but better and leaves my skin glowing." -CHLOE # Point of view - External source: The five-star rating suggests the product's general success among users. - Customer: The customer testimonial from Chloe highlights the product's benefits from a firsthand experience. - Brand: The product display and label information provide essential details from the brand's perspective. # Storyline - The ad starts with a five-star rating, establishing credibility and signaling a positive reception for the product. This is told from the perspective of an external source, setting a tone of high quality and effectiveness right away. - Next, a quote from a customer named Chloe is displayed, stating, "I am a lotion and body oil lover...this is like both but better and leaves my skin glowing." This shows the product's effectiveness and positions it as a superior alternative to traditional lotions and body oils. The audience experiences this from the customer's POV, building trust through firsthand experience. - The focus then shifts to the OSEA Anti-aging Body Balm bottle. The audience is presented with key information about the product, like the product name, size, and branding. The audience experiences this section from the brand's perspective, informing the audience about the product.

# Ad summary This ad showcases the Osea Dream Lip Mask with Bio-Retinol. It begins with an inside look at the brand's production process before transitioning to a woman applying the lip mask before bed. The ad highlights the product's key benefits, which include softer lips as you sleep, locking in essential moisture, smoothing lip lines, and ensuring supple, healthier-looking lips by morning. It ends with a clear call to action to shop now. # Brand positioning Osea is presented as a beauty brand dedicated to creating dreamy, effective skincare. The brand aligns itself with a self-care lifestyle. By using terms such as "dream lip mask" and showing its use as part of a relaxing bedtime routine, Osea aims to be perceived as a brand that delivers both tangible results and a luxurious experience. The ad focuses on functional benefits like softening and moisturizing lips but also emphasizes the emotional payoff of waking up with supple, healthier-looking lips. The brand promotes transparency by showing its products being made. # Product The Osea Dream Lip Mask with Bio-Retinol is a dreamy bedtime lip mask with bio-retinol and seaweed. It promises softer lips as you sleep, locks in essential moisture, smooths lip lines, and gives you supple, healthier-looking lips by morning. It is for anyone looking to improve the health and appearance of their lips overnight. The ad highlights its functional benefits, such as locking in essential moisture and smoothing lip lines. The key ingredient, bio-retinol, is a prominent USP, suggesting anti-aging and restorative properties. The mask is packaged in a small, frosted glass jar with a white lid, giving it a premium feel. # Visual style The ad has a polished, commercial aesthetic with bright lighting and smooth transitions. The editing style includes quick cuts and close-up shots to highlight the product and its benefits. The production quality is high-end, which supports the brand's positioning as a premium skincare provider. The pacing is moderate, with a consistent flow throughout the ad. Cuts and text overlays are timed to the music's beat. # Hooks Spoken: 00:03–00:05 I just wanna be in the zone. Text overlay: 00:04–00:06 INTRODUCING / 00:04–00:06 Dream Lip Mask / 00:04–00:06 With Bio-Retinol / 00:04–00:06 NEW! Visual: 00:03–00:04: A close-up of the woman’s face is shown. / 00:04–00:06: A close-up of the same woman’s face from the nose up is shown. She has glossy lips. She is holding a small, frosted jar of purple lip mask. Text on the screen reads, “INTRODUCING Dream Lip Mask With Bio-Retinol NEW!” # Funnel stage Consideration # Pain points Dry, unhealthy lips. The ad directly addresses the frustration of dry and lined lips by promising to smooth lip lines and lock in essential moisture, implying that these are common concerns that the product resolves. # Value propositions - Dreamy bedtime lip mask with bio-retinol & seaweed (Product format/delivery + Features): The product is designed to be used as part of a relaxing bedtime routine, combining functional ingredients with a luxurious experience. - For supple, healthier-looking lips by morning (Benefit + Time of Use): By using the mask overnight, you can wake up with visibly improved lips, making it a convenient addition to your nighttime skincare regimen. # Benefits - Softer lips as you sleep - Locks in essential moisture - Smooths lip lines - For supple, healthier-looking lips by morning # Features - Bio-Retinol - Seaweed # Call to action Bio-Retinol Lip Mask SHOP NOW # Social proof - None used. # Point of view - Customer 80% – The ad presents a customer applying the product and showing their routine, suggesting real-world usage and benefits. - Brand 20% – The brand voice is communicated through text overlays and product shots highlighting features and benefits. # Storyline - 00:00–00:02 The ad opens with shots of a tablet displaying a woman using the product during a photoshoot, followed by a printout of images from the shoot. - 00:02–00:04 The setting transitions to the actual photoshoot, showing the model in a bed with a light blue backdrop and the camera in front of her. - 00:04–00:06 The ad cuts to a close-up of the model's face as she holds the lip mask, introducing the product as the Dream Lip Mask With Bio-Retinol and indicating that it is new. - 00:06–00:08 The ad then shows the woman applying the lip mask to her lips. - 00:08–00:10 Continuing from the previous shot, the ad shows the same woman looking at the camera with slightly glossy lips. - 00:10–00:12 The ad then transitions to close-up shots of the lip mask being manufactured. - 00:12–00:14 The ad returns to the woman's face. - 00:14–00:16 The ad then shows the woman sleeping in bed, highlighting that the product works overnight. - 00:16–00:18 Continuing from the previous shot, the woman is waking up. - 00:18–00:24 The ad closes with a shot of the product packaging against a blue background.

# Ad summary This ad showcases OSEA's Anti-Aging Body Balm. It features a woman applying the balm and highlighting its benefits, such as deeply hydrating and replenishing skin, visibly firming and improving elasticity, and leaving a non-greasy, radiant finish. # Brand positioning OSEA is presented as a skincare brand focused on anti-aging body care. The brand aligns with values of providing solutions for mature skin, offering products that deeply hydrate, replenish, visibly firm, and improve elasticity. The ad does not directly call out competitors, but it indirectly pushes against the norm of greasy skincare products by highlighting the non-greasy finish of their body balm. The brand positioning is both functional, emphasizing performance, and emotional, suggesting a path to radiant skin. # Product The featured product is OSEA's Anti-Aging Body Balm. This balm is designed to deeply hydrate and replenish mature skin, visibly firming it and improving its elasticity. The product is for individuals looking to combat signs of aging and improve their skin's overall appearance and texture. The balm promises a non-greasy, radiant finish, addressing a common concern about body moisturizers. The ad shows the product being applied to the legs and arms, suggesting it is a full-body treatment. The ad encourages viewers to try or buy the product by showcasing its immediate visible effects and texture. # Visual style The ad has a clean and bright aesthetic, likely shot with natural light. Editing includes smooth transitions. The production quality appears polished, maintaining a commercial feel. The pacing is consistent throughout the ad. # Hooks Spoken: Mature Skin? This Balm Changes Everything Text overlay: Mature Skin? / This Balm Changes Everything Visual: 00:00–00:02: Two hands are shown against a light brown backdrop. The hand on the left, with a medium skin tone and manicured nails, holds a white bottle of OSEA anti-aging body balm and dispenses the product into the open palm of another hand on the right. The second hand has a fair skin tone. # Funnel stage Consideration # Pain points The central frustration is having mature skin that needs hydration and firming but also not wanting a greasy product. Quote: “Mature Skin?” # Value propositions - The Anti-Aging Body Balm will deeply hydrate & replenish and visibly firms & improves elasticity leaving a non-greasy, radiant finish. # Benefits - Deeply hydrates & replenishes - Visibly firms & improves elasticity - Non-greasy, radiant finish # Features - Anti-aging # Call to action SHOP NOW # Social proof - None used. # Point of view - Customer 100% – All scenes and voiceovers are presented from the perspective of a customer who has experienced the benefits of the product. # Storyline - 00:00–00:02 The product is dispensed and shown as a balm. - 00:02–00:05 00:02–00:05: A woman is holding the bottle of the Anti-Aging Body Balm in front of her chest. - 00:05–00:07 00:05–00:07: The woman pumps the Anti-Aging Body Balm onto her leg. - 00:07–00:10 00:07–00:10: She rubs the Anti-Aging Body Balm on her leg. - 00:10–00:13 00:10–00:13: She rubs the Anti-Aging Body Balm on her arm. - 00:13–00:15 00:13–00:15: She rubs the Anti-Aging Body Balm on her leg.