How Made In Cookware Advertises on Meta

# Ad summary This ad promotes the Made In stainless clad saucier, highlighting its durability, even cooking, and versatility. It emphasizes the saucier's unique rounded edges and Italian-made construction, positioning it as a high-quality, long-lasting alternative to cheaper cookware. # Brand positioning Made In is presented as a premium cookware brand that prioritizes quality, durability, and professional-grade performance. The brand aims to occupy the space of high-end kitchenware, offering products that are designed to last a lifetime and deliver superior cooking results. The brand aligns with values of craftsmanship, innovation, and culinary excellence, positioning itself as a go-to choice for both home cooks and Michelin star chefs. Made In pushes against the norm of disposable, low-quality cookware by offering a functional and emotional product that is built to last and enhance the cooking experience. # Product The Made In stainless clad saucier is a high-quality, durable cooking pot designed for making silky smooth sauces and various other dishes. It features unique rounded edges that allow for consistent stirring without clumping in the corners. The saucier is made with an Italian-made, 5-ply stainless clad body, ensuring even cooking and eliminating hot spots. It is compatible with gas, electric, and induction cooktops and can easily transfer to the oven. The saucier is designed to eliminate the need for multiple pieces of cookware in most pasta dishes, making it a versatile and essential tool for any kitchen. # Visual style The ad has a polished and clean aesthetic, with a focus on showcasing the product in a modern kitchen setting. The editing style is smooth, with static shots and occasional close-ups to highlight specific features. The production quality is high, giving the ad a professional and trustworthy feel. The pacing is consistent, with cuts timed to emphasize key points in the voiceover. The audio-visual sync is well-coordinated, with product actions and text overlays timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:03 Instead of buying a few low-quality pots and pans you'll end up tossing in a couple of years, Text overlay: Instead of buying a few low-quality pots and pans / you'll end up tossing in a couple of years Visual: 00:00–00:03 Close-up shot of a stainless steel gas stove with black knobs. A stainless steel pot is on the burner. The background is a light gray wall with a black adjustable arm and a shelf with various items. The camera is stationary. Text overlay: "Instead of buying a few low-quality pots and pans you'll end up tossing in a couple of years". # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the need to frequently replace low-quality pots and pans. "Instead of buying a few low-quality pots and pans you'll end up tossing in a couple of years" # Value propositions - Invest in one pot that's guaranteed to last forever - The magic is in the saucier's unique rounded edges that allow for consistent stirring without clumping in the corners - Pair that with an Italian-made, 5 ply stainless clad body and you get an even cooking experience that eliminates hot spots and brings the best out in the simplest ingredients - So you can cook anything, anywhere in this saucier eliminating the need for multiple pieces of cookware in most pasta dishes # Benefits - Guaranteed to last forever - Silky smooth sauces with minimal clean up - Consistent stirring without clumping in the corners - Even cooking experience that eliminates hot spots - Brings the best out in the simplest ingredients - Compatible with gas, electric and induction cooktops - Easily transfer to the oven - Cook anything, anywhere in this saucier - Eliminating the need for multiple pieces of cookware in most pasta dishes # Features - Stainless clad saucier - Unique rounded edges - Italian-made, 5 ply stainless clad body - Compatible with gas, electric and induction cooktops - Easily transfer to the oven # Call to action Order your saucier before it sells out at madeincookware.com # Social proof - "The stainless clad saucier from Made In is what Michelin star chefs use to make silky smooth sauces with minimal clean up" # Point of view - Customer 100% – The entire video is presented from the perspective of a customer who is demonstrating and endorsing the product. # Storyline - 00:00–00:03 00:00–00:03 Instead of buying a few low-quality pots and pans you'll end up tossing in a couple of years, the speaker introduces the problem of low-quality cookware that needs frequent replacement. The message is that investing in a durable pot is a better long-term solution. The perspective is from the speaker, who is presenting himself as a knowledgeable consumer. The tone is practical and informative. - 00:03–00:06 00:03–00:06 Invest in one pot that's guaranteed to last forever, the speaker transitions to the solution, recommending investing in a durable pot. The message is that the featured product is a long-lasting investment. The perspective is from the speaker, who is now positioning himself as an advocate for quality cookware. The tone is confident and reassuring. - 00:06–00:12 00:06–00:12 The stainless clad saucier from Made In is what Michelin star chefs use to make silky smooth sauces with minimal clean up, the speaker introduces the Made In saucier as the recommended product, highlighting its use by professional chefs and its ease of cleaning. The message is that the product is high-quality and efficient. The perspective is from the speaker, who is now presenting the product as a professional-grade tool. The tone is informative and persuasive. - 00:12–00:17 00:12–00:17 The magic is in the saucier's unique rounded edges that allow for consistent stirring without clumping in the corners, the speaker explains the unique feature of the saucier, emphasizing its rounded edges for consistent stirring. The message is that the product is designed for optimal performance. The perspective is from the speaker, who is now focusing on the product's design and functionality. The tone is descriptive and informative. - 00:17–00:25 00:17–00:25 Pair that with an Italian-made, 5 ply stainless clad body and you get an even cooking experience that eliminates hot spots and brings the best out in the simplest ingredients, the speaker highlights the Italian-made construction and even cooking capabilities of the saucier. The message is that the product is made with high-quality materials and provides superior cooking results. The perspective is from the speaker, who is now emphasizing the product's quality and performance. The tone is informative and persuasive. - 00:25–00:31 00:25–00:31 It's also compatible with gas, electric and induction cooktops and can easily transfer to the oven, the speaker mentions the compatibility of the saucier with various cooktops and its oven-safe feature. The message is that the product is versatile and convenient. The perspective is from the speaker, who is now highlighting the product's versatility. The tone is informative and practical. - 00:31–00:37 00:31–00:37 So you can cook anything, anywhere in this saucier eliminating the need for multiple pieces of cookware in most pasta dishes, the speaker summarizes the benefits of the saucier, emphasizing its versatility and ability to replace multiple cookware pieces. The message is that the product is a versatile and space-saving solution. The perspective is from the speaker, who is now reinforcing the product's value proposition. The tone is conclusive and persuasive. - 00:37–00:40 00:37–00:40 Order your saucier before it sells out at madeincookware.com, the speaker provides a call to action, urging viewers to order the saucier before it sells out. The message is that the product is in high demand and viewers should act quickly. The perspective is from the speaker, who is now directly addressing the viewers. The tone is urgent and persuasive.

# Ad summary This ad promotes Made In stainless steel pans while debunking common myths about them, featuring a young woman demonstrating and discussing their benefits and ease of use. # Brand positioning Made In is presented as a high-quality cookware brand that challenges the perception that stainless steel pans are difficult to use or only for professional chefs. The brand aligns with a lifestyle that values quality kitchen tools for everyday cooking. The ad positions Made In as a brand used in restaurants and homes, emphasizing its versatility and addressing purchase barriers by demonstrating ease of use and cleaning. # Product The ad promotes Made In stainless steel pans as versatile and easy-to-use cookware. The pan is shown being used to cook pancakes and eggs. Features include its stainless steel construction and design for both professional chefs and home cooks. The ad highlights the USPs of being easy to clean, long-lasting, and debunking the myth that everything sticks to stainless steel. The product is suitable for various cooking occasions and addresses the purchase barriers of difficulty in use and cleaning, as well as the perception of being exclusive to chefs. The ad tells the viewer that Made In stainless steel pans are worth trying or buying because they are easy to use, easy to clean, and durable. # Visual style The ad has a polished, commercial feel with natural lighting and quick cuts. The editing style includes static shots and smooth transitions, creating a hybrid between UGC and a polished commercial. The pacing is consistent, maintaining a moderate rhythm that keeps the viewer engaged. Cuts and product actions are synced with the voiceover lines to enhance the audio-visual experience. # Hooks Spoken: 00:00–00:03 It's time you grow up and buy some stainless pans. Let's bust some myths that are holding you back. Text overlay: 00:00–00:03 Stainless steel myths that have to go / 00:02–00:03 ✨ Featuring Made In ✨ Visual: 00:00–00:01 A stainless steel pan sits on a gas stovetop with the burner lit. A hand using tongs drops two scoops of pancake batter into the pan. / 00:01–00:02 The same stainless steel pan continues to cook, as the person in the frame uses a gray spatula to lift up one of the pancakes. The foreground shows the pan in a close-up, while the background is blurry. / 00:02–00:03 A young woman with shoulder-length brown hair stands in a kitchen, smiling and holding the same stainless steel pan toward the camera. She wears a light-colored tank top, and the background features white cabinets and stainless steel appliances. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of potential customers being hesitant to buy stainless steel pans due to common misconceptions. It's implied that people may believe stainless steel pans are difficult to use and clean, or only suitable for professional chefs. # Value propositions - Investment in cookware that lasts a lifetime - Easy cooking experience - Reliable for both professional and home use # Benefits - Long-lasting cookware - Easy to use - Debunks common myths about stainless steel - Professional-quality results - Can be used in restaurants and homes # Features - Stainless steel construction - Easy to clean - Durable - Versatile for cooking different types of food - Suitable for both professional chefs and home cooks # Call to action Now go invest in some good pans from Made In. # Social proof - "Made In pans are used in over 3,000 restaurants..." - ...also by 1.4 million home cooks." # Point of view - Customer 100% – The ad is told entirely from the perspective of a young woman presenting herself as a typical home cook and product enthusiast. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a close-up of pancake batter being poured onto a Made In stainless steel pan, which is the focus of the ad. This establishes the product and introduces the ad's theme of debunking myths about stainless steel. The ad's tone is positive and friendly. - 00:03–00:10 00:03–00:10 The presenter describes the Made In stainless steel pans as the only ones you'll ever need. She clarifies that the pans are easier to use than people might think. The presenter's tone is friendly and encouraging, inviting viewers to reconsider their assumptions about using stainless steel pans. - 00:10–00:12 00:10–00:12 The presenter introduces the first myth: that everything sticks to stainless steel. This is a direct response to the previous claims about ease of use. The tone is lighthearted and sets up a challenge to the audience's preconceived notions. - 00:12–00:19 00:12–00:19 The presenter demonstrates cooking pancakes on the Made In pan to show that food doesn't stick when the pan is preheated and oiled. It's from the presenter's perspective, intending to prove that stainless steel pans are easy to cook with. The tone is confident and instructional, meant to reassure viewers. - 00:19–00:23 00:19–00:23 The presenter addresses the myth that the pans are hard to clean. This is a direct response to the first segment, transitioning from cooking to cleaning. The tone is inquisitive, piquing the viewer's curiosity about the next step. - 00:23–00:28 00:23–00:28 The presenter shows the dirty pan and cleans it using dish soap, stainless steel cleaner, and scrubbing. She demonstrates the cleaning process. It intends to show that the pans are easy to clean with basic cleaning supplies and a bit of effort. The tone is informative and aims to relieve concerns about maintenance. - 00:28–00:30 00:28–00:30 The presenter addresses the myth that stainless steel pans are only for chefs. It is from the presenter's perspective and intending to broaden the product's appeal. The tone is conversational, meant to connect with the audience and dispel the notion of exclusivity. - 00:30–00:37 00:30–00:37 The presenter shares that Made In pans are used in restaurants and by home cooks. It is intended to highlight their versatility and wide appeal. The tone is informative and reassuring, providing social proof and credibility. - 00:37–00:46 00:37–00:46 The presenter contrasts Made In pans with cheaper alternatives, highlighting their durability and long lifespan. This is intended to emphasize the value proposition and justify the higher price point. The tone is practical, meant to persuade viewers with logic and long-term cost savings. - 00:46–00:49 00:46–00:49 The presenter concludes the ad, saying she is personally sold on Made In pans. This reinforces the presenter's credibility as a satisfied user, solidifying the ad's message.

# Ad summary This image ad promotes a Ceramiclad non-stick ceramic frying pan with antique brass handles. The ad highlights features like ceramic coating in the USA, a fully clad stainless steel body, construction without harmful chemicals, and chef-quality construction. # Brand positioning This ad presents Ceramiclad as a provider of high-quality, safe, and aesthetically pleasing cookware. The brand positions itself by offering 'clean cookware,' suggesting a focus on non-toxic materials and manufacturing processes. By emphasizing 'chef-quality construction' and 'antique brass handles,' Ceramiclad aims to appeal to consumers who value both performance and design, potentially pushing against norms of purely functional cookware brands. # Product The product featured in this ad is a Ceramiclad non-stick frying pan. It is described as 'performance ceramic with antique brass handles,' indicating a focus on both functionality and aesthetic design. The pan features a ceramic coating made in the USA, a fully clad stainless steel body, and is made without harmful chemicals, highlighting safety and quality. The 'chef-quality construction' suggests durability and professional-grade performance. The ad aims to convey that this pan is a reliable, safe, and stylish choice for cooking. # Visual style The ad uses a clean and minimalist visual style, focusing on the product and its key features. The image has a high-quality, studio-shot feel with even lighting. The color palette is muted, with beige, gray, and gold tones, creating a sophisticated and modern aesthetic. The layout is simple and well-organized, enhancing scannability in the feed. # Hooks Headline: MOST-REQUESTED CLEAN COOKWARE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Most requested clean cookware - Performance ceramic with antique brass handles # Benefits - CLEAN COOKWARE # Features - PERFORMANCE CERAMIC - ANTIQUE BRASS HANDLES - CERAMIC COATED IN USA - FULLY CLAD STAINLESS STEEL BODY - MADE WITHOUT HARMFUL CHEMICALS - CHEF-QUALITY CONSTRUCTION # Call to action None used. # Social proof - MOST-REQUESTED CLEAN COOKWARE # Point of view - Brand: Throughout the image, the brand consistently highlights the product's features, benefits, and brand name to create a positive perception of the Ceramiclad cookware. # Storyline - The ad begins with a headline stating "MOST-REQUESTED CLEAN COOKWARE," grabbing the viewer's attention and implying popularity. This sets the stage by framing the product as a sought-after solution for those looking for safer cooking options. The brand introduces the product and highlights that it is widely desired by customers. - The ad transitions to detailing the product's features, stating, "PERFORMANCE CERAMIC WITH ANTIQUE BRASS HANDLES." This provides an overview of the pan's key attributes, emphasizing both performance and design. The brand describes the product features, highlighting the type of materials and the handle's design. - The ad moves into bullet-pointed feature call-outs, which include: 'CERAMIC COATED IN USA,' 'FULLY CLAD STAINLESS STEEL BODY,' 'MADE WITHOUT HARMFUL CHEMICALS,' and 'CHEF-QUALITY CONSTRUCTION.' This provides specific details on the pan's construction, origin, and safety. The brand is highlighting the functional features of the pan with call-outs that emphasize where it is made, and the safety of the materials used. - Finally, the ad concludes with the brand name 'CERAMICLAD™,' reinforcing brand recognition. The brand is re-iterating its name.

# Ad summary This ad showcases Made In Ceramclad cookware, highlighting its non-toxic, non-stick, and durable features. The ad demonstrates the cookware's versatility through various cooking scenarios and emphasizes its easy cleaning and compatibility with different stovetops. # Brand positioning Made In Ceramclad positions itself as a provider of high-quality, non-toxic cookware for the health-conscious consumer. The brand emphasizes chef-quality performance and durability, aligning with a lifestyle that values both culinary excellence and environmental responsibility. By focusing on clean, long-lasting materials and USA-made coatings, Made In Ceramclad differentiates itself from competitors that may use harmful chemicals or lower-quality construction. The brand aims to occupy a space in the consumer's mind as a reliable, safe, and professional-grade option for everyday cooking. # Product The featured product is Made In Ceramclad cookware, a range of pots and pans designed with a non-toxic, non-stick ceramic coating. The cookware is presented as chef-quality, coated in the USA with long-lasting ceramic, and third-party tested to be free from harmful chemicals. It boasts a 5-ply stainless steel base trusted by chefs, ensuring even heating and durability. The cookware is compatible with any stovetop, including gas, electric, or induction, and features brushed brass handles that stay cool. A key selling point is its ease of cleaning, as it wipes clean in seconds. The cookware is designed to resist warping, chipping, or flaking, addressing common concerns about the longevity of non-stick surfaces. The ad showcases the cookware being used for various dishes, highlighting its versatility and suitability for everyday cooking. # Visual style The ad has a polished, commercial aesthetic with a clean and modern feel. The editing style includes quick cuts and static shots, creating a fast-paced rhythm. The production quality is high-end, with natural lighting and smooth transitions. The pacing is consistent throughout the ad, with cuts timed to the music. The visual motifs include close-ups of the cookware and food being cooked, emphasizing the product's features and benefits. # Hooks Text overlay: 00:00–00:01 The easiest way to detox your kitchen Visual: 00:00–00:01 A person wearing a gray sweater is shown from the mid-torso up, scrubbing the inside of a dirty, light-colored pan with a green sponge in a white farmhouse sink. The sink has brass fixtures. In the background is a stainless steel oven and gray cabinets. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of using cookware that is difficult to clean and may contain harmful chemicals. The opening shot of a person scrubbing a dirty pan signals the frustration of dealing with stubborn food residue. # Value propositions - Upgrade to clean cookware that lasts with Made In CeramiClad # Benefits - Wipes clean in seconds - No warping, chipping, or flaking # Features - Chef-quality - Non-toxic - Non stick - Coated in the USA with long-lasting ceramic - 5-ply stainless base trusted by chefs - Brushed brass handles that stay cool - Compatible with any stovetop - gas, electric, or induction # Call to action None used. # Social proof - With a 5-ply stainless base trusted by chefs # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product's features and benefits through demonstrations and visual displays. # Storyline - 00:00–00:01 00:00–00:01 A hand scrubs a dirty pan in a sink. This introduces the problem of difficult-to-clean cookware and sets up the need for an easier solution. The perspective is from a neutral, observational viewpoint, focusing on the cleaning process. - 00:01–00:02 00:01–00:02 A set of Made In Ceramclad cookware is displayed on a stovetop. This introduces the product as a potential solution. The perspective is from a neutral, product-focused viewpoint, showcasing the cookware's appearance. - 00:02–00:07 00:02–00:07 An omelet is cooked in a Made In Ceramclad pan and easily flipped. This demonstrates the non-stick properties of the cookware. The perspective is from a neutral, product-focused viewpoint, highlighting the cooking performance. - 00:07–00:10 00:07–00:10 Chicken and eggs are cooked in the pan, showcasing its versatility. This reinforces the product's non-stick properties and cooking performance. The perspective is from a neutral, product-focused viewpoint, highlighting the cooking performance. - 00:10–00:13 00:10–00:13 A pot is rinsed and wiped clean in seconds. This emphasizes the ease of cleaning the cookware. The perspective is from a neutral, product-focused viewpoint, highlighting the ease of cleaning. - 00:13–00:17 00:13–00:17 A pan is unboxed, revealing its pristine condition. This highlights the product's quality and newness. The perspective is from a neutral, product-focused viewpoint, showcasing the product's condition upon arrival. - 00:17–00:23 00:17–00:23 Various dishes are cooked in the cookware, including pears and a baked dish. This demonstrates the cookware's versatility and oven-safe capabilities. The perspective is from a neutral, product-focused viewpoint, highlighting the cooking performance. - 00:23–00:27 00:23–00:27 Close-ups of the cookware's interior are shown, emphasizing its resistance to warping, chipping, or flaking. This addresses concerns about durability. The perspective is from a neutral, product-focused viewpoint, highlighting the product's durability. - 00:27–00:33 00:27–00:33 Rice and chicken are cooked in the pan, showcasing its compatibility with different stovetops. This reinforces the product's versatility. The perspective is from a neutral, product-focused viewpoint, highlighting the cooking performance. - 00:33–00:38 00:33–00:38 Close-ups of the cookware's handles are shown, highlighting their brushed brass design and cool-to-touch feature. This emphasizes the product's design and safety. The perspective is from a neutral, product-focused viewpoint, highlighting the product's design. - 00:38–00:45 00:38–00:45 The cookware is arranged on a countertop, showcasing the complete set. This reinforces the product's availability as a set. The perspective is from a neutral, product-focused viewpoint, highlighting the product's availability as a set.

# Ad summary This ad discusses Made In® Stainless Clad cookware. The ad begins with a discussion of how it can be more cost-effective to buy expensive pans rather than cheap ones, which will have to be replaced more frequently. The ad explains that Made In® pans are award-winning cookware chosen by Michelin star restaurants and over 1.4 million home cooks. It explains that the product's premium 5-ply construction gives fast, responsive heat control, allowing the user to sear, fry, and caramelize without hot spots or burnt-on messes. The ad says that there are no harmful coatings that can chip or flake over time, just a stainless surface built to perform. # Brand positioning Made In® presents itself as a brand that offers high-quality, durable cookware that bridges the gap between professional chefs and home cooks. The brand emphasizes the cost-effectiveness of investing in a single, long-lasting pan compared to frequently replacing cheaper alternatives. By highlighting endorsements from Michelin star restaurants and a large base of home cooks, Made In® establishes its credibility and reliability. It positions itself as a premium option with functional benefits, focusing on performance, safety, and longevity, setting it apart from brands that may prioritize affordability or trendy aesthetics. # Product The Made In® Stainless Clad pan is a high-quality, award-winning cookware designed for both professional chefs and home cooks. It features a premium 5-ply construction for fast and responsive heat control, allowing users to sear, fry, and caramelize food without hot spots or burnt-on messes. The pan is made with a stainless surface that is free from harmful coatings that can chip or flake over time, ensuring durability and safety. Made In® touts that the product is preferred by Michelin star restaurants and is used by over 1.4 million home cooks to achieve restaurant-quality meals at home. The stainless clad pan is pitched as the last pan you'll ever need. # Visual style The ad has a UGC feel with a mix of polished shots and casual, handheld camera work. The editing is quick-paced, with cuts timed to the voiceover. The color palette is warm and inviting, emphasizing the textures and colors of the food. The production quality is generally high, balancing professional-looking product demos with relatable, home-style cooking scenes. Visual motifs include close-ups of food being cooked, focusing on details like sizzling, browning, and caramelization. # Hooks Spoken: 00:00–00:02 There's a reason people say it's expensive to buy cheap. Text overlay: 00:00–00:01 $39 / 00:01–00:05 $39 / 00:01–00:05 $104 / 00:01–00:05 $23 / 00:01–00:05 +$45 Visual: 00:00–00:01 A hand places a green pan with a light grey handle on a white table. "$39" is written in the top center of the screen. / 00:01–00:02 The screen shows a split screen of four pans. The top pan is green with a light grey handle. In the middle is a pan that is beige with a light beige handle. In the bottom is a pan that is red with a silver handle. The fourth pan is light blue with a light blue handle. In the top center of the screen is "$39", in the second center is "$104", in the third center is "$23", and in the bottom center is "$45". # Funnel stage Consideration # Pain points The ad directly addresses the frustration of constantly replacing cheap pans, highlighting the hidden costs and inconvenience of low-quality cookware. "I'm done replacing cheap pans every year." # Value propositions - Cost effectiveness: Investing in a durable, high-quality pan saves money compared to frequently replacing cheaper pans. - Performance and Safety: The 5-ply construction offers precise heat control without hot spots, while the stainless surface eliminates concerns about harmful coatings chipping or flaking into food. - Longevity and Reliability: The pan is built to perform consistently over time, making it a long-term investment for both professional and home cooks. # Benefits - Fast and responsive heat control - Sear, fry, and caramelize without hot spots or burnt on messes - Built to perform the same way, year after year # Features - Premium 5-ply construction - Stainless surface - No harmful coatings that can chip or flake over time # Call to action go check out Made In® Stainless Clad # Social proof - "This award-winning cookware is chosen by Michelin star restaurants" – Implies the product is trusted and validated by expert chefs. - "And over 1.4 million home cooks to achieve restaurant-quality meals at home" – Implies the product is valued by a broad base of home cooks. # Point of view - Customer 30% – The customer POV is present in the beginning by the narrator expressing frustration with cheap pans. - Brand 70% – The brand POV is emphasized throughout the rest of the ad with statements about its features, benefits, and endorsements from Michelin star restaurants and home cooks. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with multiple pans shown on the screen with price overlays. The narrator explains, 'There's a reason people say it's expensive to buy cheap,' setting up the ad's central argument that investing in high-quality cookware saves money in the long run. The tone is conversational, establishing a relatable, consumer-focused perspective. - 00:02–00:05 00:02–00:05 The narrator says, 'I'm done replacing cheap pans every year.' This furthers the customer's perspective by expressing personal frustration with the constant need to replace low-quality cookware. - 00:05–00:07 00:05–00:07 The narrator reveals, 'So I bought my last ever pan. Made In® Stainless Clad.' This introduces the product as the solution to the problem of frequently replacing cheap pans. The shift to the brand's name signals the transition to a more product-focused segment. - 00:07–00:11 00:07–00:11 The narrator states, 'This award-winning cookware is chosen by Michelin star restaurants.' This emphasizes the product's high quality and professional endorsement, building trust and credibility. The visual style transitions to showing the pan in use, highlighting its functionality. - 00:11–00:15 00:11–00:15 The narrator continues, 'And over 1.4 million home cooks to achieve restaurant-quality meals at home.' This broadens the appeal to everyday users, showing that the pan is accessible and beneficial for a wide audience. The visuals showcase a home cook preparing food with the pan. - 00:15–00:20 00:15–00:20 The narrator adds, 'Its premium 5-ply construction gives me fast and responsive heat control.' The ad begins to highlight the specific technical features and their direct benefits. Visuals focus on the pan's design and branding. - 00:20–00:24 00:20–00:24 The narrator explains, 'So I can sear, fry, and caramelize without hot spots or burnt-on messes.' This shows how the heat control feature translates into practical cooking advantages. The visuals depict these cooking processes. - 00:25–00:32 00:25–00:32 The narrator explains, 'No harmful coatings that can chip or flake over time, just a stainless surface built to perform the same way, year after year.' The ad addresses the product's safety and durability. A split screen displays the pan being used to cook sauce. - 00:32–00:37 00:32–00:37 The narrator concludes, 'The last pan you'll ever need. Made In® Stainless Clad.' The ad ends with a strong value proposition and a clear call to action by showing the finished dish being served. It reinforces the pan's longevity and utility.

# Ad summary This ad promotes Made In's entrée bowls, which the narrator claims are designed for Michelin-star restaurants but available for purchase by customers for fine dining at home. She emphasizes the bowls' versatility for everyday meals, as well as their quality, craftsmanship, and no-chip guarantee. # Brand positioning Made In is positioned as a brand that brings Michelin-star quality and design to home kitchens. The brand stands out by not being a mass-market product readily available in stores; instead, it offers carefully crafted cookware and tableware designed for professional chefs but accessible to home cooks. The tone is elevated and aspirational, associating the brand with luxury and fine dining experiences, while also highlighting functional benefits like durability and versatility. # Product The ad features Made In entrée bowls, described as a unique hybrid between a plate and a bowl, suitable for a wide range of dishes from soup to pasta to cereal. The bowls are explicitly stated to be designed for Michelin-star restaurants, suggesting a professional-grade quality. They are crafted in Stoke-On-Trent, England, known for its fine china production, and are made from ultra-fine, pure English clay with a full glaze. Additional features highlighted include a weighty feel, scratch resistance, and dishwasher, oven, and microwave safety. The bowls are quality checked 53 times by real humans and come with a 10-year no-chip guarantee, addressing concerns about durability and longevity. # Visual style The ad has a polished, lifestyle-focused aesthetic, blending UGC-style shots with commercial-grade visuals. The editing features a mix of quick cuts and static shots, creating a dynamic yet smooth rhythm. The production quality appears high-end, with good lighting and clear visuals. There are no recurring visual motifs. # Hooks Spoken: Female 1: You can't just walk into a store and buy these / Female 1: and somehow, they sell out ALL the time. Text overlay: You can’t just walk into a store and buy these / and somehow, they sell out ALL the time Visual: 00:00–00:02: The shot shows a white bowl in a modern kitchen. The camera moves as a person places another bowl on top of it. The background features neutral-toned countertops, a sink, and a plant. / 00:02–00:04: The camera is positioned directly over a white entrée bowl filled with pasta, sauce, and grated cheese. A hand is grating additional cheese on top. In the background, there are wine glasses, silverware, and a partial view of a white tablecloth. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a frustration with readily available tableware that lacks the quality and sophistication of restaurant-grade options, hinting at a desire for a more elevated dining experience at home. "You can’t just walk into a store and buy these" # Value propositions - Michelin-star design for home use: Professional-grade quality in your own kitchen. - Crafted in England: Superior craftsmanship from a region renowned for fine china. - 10-year no-chip guarantee: Assurance of long-lasting durability and value. # Benefits - Brings a fine dining experience to everyday meals. - Offers high-quality craftsmanship and durability. - Provides versatility for various types of dishes. - Guarantees a flawless finish with scratch resistance and a no-chip guarantee. # Features - Entrée bowls designed for Michelin-star restaurants - Crafted in Stoke-On-Trent, England - Made from ultra-fine, pure English clay - Fully glazed - Weighty - Scratch resistant - Dishwasher safe - Oven safe - Microwave-safe - 10-year no-chip guarantee # Call to action Shop the Made In® entrée bowls while they’re still in stock # Social proof - "I've tried a lot of plates and this is the first time I've ever seen one that comes with a 10 year no-chip guarantee." – Female 2 (Customer) # Point of view - Customer 100% – The ad is delivered in a casual, testimonial style, with the speaker acting as an enthusiastic reviewer of the product. # Storyline - 00:00–00:04 The ad begins by stating that the product can't be found in stores and sells out quickly, grabbing attention through scarcity. - 00:04–00:09 The speaker then introduces Made In entrée bowls, emphasizing that they were originally designed for Michelin-star restaurants, conveying exclusivity. - 00:09–00:15 The ad transitions to a visual of a dinner table, emphasizing that these bowls allow users to bring the fine dining experience home for everyday meals or hosting, positioning the product as a means to elevate everyday dining. - 00:15–00:21 The ad highlights that the bowls are crafted in Stoke-On-Trent, England, known for fine china production, signaling superior craftsmanship. - 00:21–00:27 The ad shows the bowls being handled, and notes their quality and feel, emphasizing their worth. - 00:27–00:30 The narrator describes the bowl's versatility, suggesting it's perfect for everything from soup to cereal. - 00:30–00:34 The ad specifies that the product is not quite a plate and not quite a bowl, but one you always reach for, implying it's a must-have item. - 00:34–00:42 The speaker emphasizes the bowls hold up beautifully, and follows that up with a testimonial-style statement, saying she’s never seen a plate with a 10-year no-chip guarantee. - 00:42–00:48 The ad then describes the bowls' materials and glazing process, reinforcing their quality. - 00:48–00:52 Next, the ad explains that the bowl is scratch-resistant, dishwasher, oven, and microwave-safe. - 00:53–00:57 The narrator adds that the bowl is quality-checked 53 times by real humans, ensuring high standards and product reliability. - 00:57–01:04 The ad reiterates the idea of bringing the restaurant feel home, encouraging viewers to shop the bowls while they’re still in stock, using scarcity to prompt immediate action.

# Ad summary This ad showcases the Made In cookware set, highlighting its nesting feature for easy storage. The video demonstrates how the pans fit neatly inside each other, saving space in the kitchen. # Brand positioning Made In is presented as a premium cookware brand that focuses on quality and functionality. The brand aims to occupy a space in the consumer's mind as a provider of high-end, durable kitchenware that simplifies cooking and storage. The brand aligns with a lifestyle of efficient and organized cooking, pushing against the norm of cluttered kitchens and difficult-to-store cookware. The brand positioning is both functional, emphasizing space-saving design, and aspirational, suggesting a higher standard of kitchen organization. # Product The featured product is a set of nesting cookware from Made In. The set includes multiple pans of varying sizes that are designed to fit inside one another for compact storage. The pans have a light-colored interior cooking surface and a dark exterior, with brass-colored handles. The primary USP is the nesting design, which addresses the common problem of limited kitchen space and disorganized cookware storage. The ad shows the pans being stacked neatly, emphasizing the space-saving benefit and ease of organization. The product is for anyone who values kitchen organization and efficient use of space. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the product's functionality. The editing style is simple, with static shots and smooth transitions. The production quality is high, giving a commercial feel. The pacing is consistent, with a focus on clear demonstration. # Hooks Text overlay: MADE IN Visual: 00:00–00:01: A light-colored pan with a brass handle is placed on a wooden butcher block surface. The camera is stationary and focuses on the pan. The lighting is bright, highlighting the texture of the wood and the pan's surface. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of limited kitchen space and disorganized cookware storage. # Value propositions - The nesting design allows for compact storage, maximizing kitchen space. - Multiple pan sizes provide versatility for various cooking needs. # Benefits - Space-saving storage - Easy organization # Features - Nesting design - Multiple pan sizes # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product's features and benefits. # Storyline - 00:00–00:01 The video begins by showing a light-colored pan on a wooden surface, setting the stage for a demonstration of cookware. - 00:01–00:04 A dark-colored pan is placed inside the light-colored pan, visually demonstrating the nesting feature. - 00:04–00:07 The light-colored pan is removed, and a larger dark-colored pan is introduced, continuing to build the nesting set. - 00:07–00:10 The light-colored pan is placed inside the medium dark-colored pan, further illustrating the nesting capability. - 00:10–00:13 The medium dark-colored pan is removed, and a large dark-colored pan is introduced, completing the set. - 00:13–00:14 The pans are lifted to show how they all nest together, emphasizing the space-saving design.

# Ad summary This ad features a man showing off his Made In carbon steel griddle. He explains that he has been wanting to get his hands on it for months and that the hype is real. He says that he is known to grill year-round, and this griddle brings the outdoor cooking experience indoors so he can cook his favorite meals no matter the weather. He cooks chicken and vegetables on the griddle and makes quesadillas. He says that the griddle is ultra-durable, handles high heat and open flame better than anything he's used, and it comes pre-seasoned so it's ready to go right out the box. He ends the ad by saying that if you want to start grilling food that turns out like this, you need this griddle. # Brand positioning Made In is presented as a high-quality cookware brand that caters to cooking enthusiasts who value durability and versatility. The brand aims to occupy a space in the consumer's mind as a provider of professional-grade cooking tools for both indoor and outdoor use. The brand aligns with a lifestyle of year-round grilling and cooking, regardless of weather conditions. Made In pushes against the norm of limiting grilling to outdoor spaces and promotes the idea of bringing the outdoor cooking experience indoors. The brand positioning is both functional, emphasizing performance and durability, and emotional, appealing to the desire for high-quality cooking experiences. # Product The featured product is the Made In carbon steel griddle, designed for both indoor and outdoor cooking. It is presented as a versatile tool that brings the outdoor cooking experience indoors, allowing users to cook their favorite meals regardless of the weather. The griddle is described as ultra-durable, capable of handling high heat and open flame better than other products. It comes pre-seasoned, making it ready to use right out of the box. The griddle enables users to cook a whole meal in one spot, similar to a sheet pan meal but for grilling. The ad highlights the griddle's ability to cook various foods, such as chicken, vegetables, and quesadillas, showcasing its versatility and ease of use. # Visual style The ad has a polished UGC feel, with bright lighting and clear shots of the product and cooking process. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is high, giving the ad a professional look while still feeling authentic. The pacing is consistent, with cuts timed to the voiceover. The overall aesthetic is clean and modern, emphasizing the quality and versatility of the Made In carbon steel griddle. # Hooks Spoken: Male 1: I spent months trying to get my hands on Made In's viral carbon steel griddle, and trust me - the hype is real. Text overlay: I spent months eyeing Made In's viral carbon steel griddle 🔥 / And trust me - the hype is real. Visual: 00:00–00:01 A close-up shot shows a hand placing various cooking utensils (spatulas, scrapers, and a fish turner) on a dark gray Made In carbon steel griddle. The griddle is on a stainless steel surface. The lighting is bright, highlighting the textures of the metal. Text overlay: "I spent months eyeing Made In's viral carbon steel griddle 🔥" / 00:01–00:05 The shot zooms out slightly as more utensils are added to the griddle. The background remains a stainless steel surface. The lighting is consistent, emphasizing the metallic textures. Text overlay: "I spent months eyeing Made In's viral carbon steel griddle 🔥" / 00:05–00:06 A hand lifts the griddle out of a cardboard box with "MADE IN" printed on the inside flaps. The griddle is dark gray and rectangular with a handle on one side. The lighting is bright, focusing on the product. Text overlay: "And trust me - the hype is real." # Funnel stage Consideration # Pain points The ad addresses the frustration of being limited to outdoor grilling due to weather conditions. The narrator states, "I'm known to grill year-round, but this bad boy brings the outdoor cooking experience indoors so I can cook my favorite meals no matter the weather." # Value propositions - Cook your favorite meals no matter the weather: Connects the feature of bringing the outdoor cooking experience indoors with the benefit of being able to cook regardless of weather. - Ready to go right out the box: Connects the feature of being pre-seasoned with the benefit of immediate usability. # Benefits - Brings the outdoor cooking experience indoors - Cook your favorite meals no matter the weather - Cook a whole meal in one spot - Ready to go right out the box # Features - Carbon steel griddle - Pre-seasoned - Ultra-durable - Handles high heat and open flame # Call to action You NEED this griddle. # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is reviewing and demonstrating the product. # Storyline - 00:00–00:05 00:00–00:05 The video opens with a close-up of a Made In carbon steel griddle and various cooking utensils being placed on it. The narrator states that he spent months trying to get his hands on Made In's viral carbon steel griddle and confirms that the hype is real. This sets the stage by introducing the product and building anticipation. - 00:05–00:11 00:05–00:11 The narrator is shown taking the griddle out of its box and placing it on an outdoor grill. He then moves indoors and places the griddle on a stovetop, turning on the burner. This demonstrates the griddle's versatility for both outdoor and indoor cooking. - 00:11–00:14 00:11–00:14 The narrator stands in front of an outdoor grill setup and explains that he is known to grill year-round, and this griddle brings the outdoor cooking experience indoors so he can cook his favorite meals no matter the weather. This emphasizes the product's benefit of enabling year-round cooking. - 00:14–00:19 00:14–00:19 The narrator is shown cooking chicken, vegetables, and quesadillas on the griddle. He states that the best part is that he can cook a whole meal in one spot, like a sheet pan meal but for grilling. This highlights the convenience and efficiency of the griddle. - 00:19–00:28 00:19–00:28 The narrator is shown placing the griddle on an outdoor grill with charcoal. He states that it's ultra-durable, handles high heat and open flame better than anything he's used, and it comes pre-seasoned so it's ready to go right out the box. This emphasizes the product's durability and ease of use. - 00:28–00:32 00:28–00:32 The narrator is shown with the finished quesadillas on the griddle. He concludes by saying that if you want to start grilling food that turns out like this, you need this griddle. This serves as a call to action, encouraging viewers to purchase the product.

# Ad summary This ad features a man in a kitchen demonstrating the Made In carbon steel griddle. He cooks burgers on the griddle and explains the benefits of using it, such as the dual cooking zones, easy cleanup, and durable, pre-seasoned carbon steel. # Brand positioning Made In is presented as a brand that offers restaurant-quality cookware for home use. The brand emphasizes the durability and functionality of its products, positioning itself as a provider of high-quality tools for serious home cooks. The brand aligns with a lifestyle of culinary enthusiasts who value performance and ease of use in their kitchen equipment. Made In pushes against the norm of using multiple pans or firing up the whole grill for a simple burger night, offering a single, versatile solution. The brand positioning is both functional, highlighting the performance and simplicity of the griddle, and emotional, appealing to the desire for restaurant-quality food at home. # Product The Made In carbon steel griddle is a versatile cooking surface designed to turn any stove or grill into a restaurant-style flattop. It is made in Sweden with no coatings or chemicals, using durable, pre-seasoned carbon steel that becomes more non-stick with each use. The griddle features dual cooking zones, allowing users to smash juicy, crispy patties on one side while keeping toppings and sides warm on the other. It is designed for easy cleanup and is presented as a single piece of cookware that simplifies burger night. The griddle comes with a lifetime warranty and is known to sell out frequently, suggesting high demand and quality. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the product and its features. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout the video. The production quality is high, with clear lighting and sharp visuals, supporting the intended tone of professionalism and quality. The pacing is moderate, with cuts timed to the music and voiceover lines, creating a cohesive audio-visual experience. # Hooks Spoken: 00:00–00:03 If you want to make burgers better than the takeout greats, you need this griddle. Text overlay: 00:00–00:03 ❤️ In-N-Out? Here's your sign to invest in a griddle. Visual: 00:00–00:01 Close-up shot of a burger on a wooden cutting board against a blurred brown background. The burger has lettuce, tomato, cheese, onion, and a patty. A hand is holding the cutting board. / 00:01–00:02 Close-up shot of a burger and fries on a white paper on a gray surface against a blurred white background. The burger has lettuce, tomato, cheese, and a patty. The fries are in a red and white paper container. / 00:02–00:03 Close-up shot of a burger on a wooden cutting board against a blurred brown background. The burger has lettuce, tomato, cheese, onion, and a patty. A hand is holding the cutting board. # Funnel stage Consideration # Pain points The ad addresses the frustration of not being able to easily make restaurant-quality burgers at home. "If you want to make burgers better than the takeout greats, you need this griddle." # Value propositions - Restaurant-quality burgers at home with Made In - Turns ANY stove or grill into a restaurant flattop - Dual cooking zones make it easy - The clean up is EASY - Made in Sweden with no coatings or chemicals, just durable, pre-seasoned carbon steel that gets more non stick with every use. - It sells out all the time AND comes with a lifetime warranty. # Benefits - Make restaurant-quality burgers at home - Turns any stove or grill into a restaurant flattop - Easy to smash juicy, crispy patties on one side while keeping toppings and sides warm on the other - Easy cleanup - Host burger night with one piece of cookware # Features - Dual cooking zones - Made in Sweden with no coatings or chemicals - Durable, pre-seasoned carbon steel - Gets more non stick with every use - Lifetime warranty # Call to action If I were you - I'd grab it now. # Social proof - "The hype is real" – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is demonstrating and reviewing the product. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with close-up shots of a burger and fries, followed by a burger with various toppings. The speaker suggests that if you want to make burgers better than takeout, you need this griddle. This is intended to grab the viewer's attention by showcasing a desirable food item and implying a solution for achieving similar quality at home. The perspective is from the brand, introducing the product as a solution to a common desire. - 00:03–00:07 00:03–00:07 The ad shows the griddle being placed on a stove and the stove being turned on. The speaker states that you can make restaurant-quality burgers at home with Made In. This is intended to highlight the product's ability to elevate home cooking to a professional level. The perspective is from the brand, emphasizing the product's quality and potential. - 00:07–00:12 00:07–00:12 The ad shows the speaker forming ground beef into balls and toasting burger buns on the griddle. The speaker states that the Made In carbon steel griddle is the secret to the perfect burger because it turns any stove or grill into a restaurant flattop. This is intended to demonstrate the product's functionality and versatility. The perspective is from the brand, showcasing the product's unique selling points. - 00:12–00:15 00:12–00:15 The ad shows the speaker smashing burger patties on the griddle and adding cheese. The speaker states that the hype is real. This is intended to build credibility and excitement around the product. The perspective is from the brand, reinforcing the product's value and desirability. - 00:15–00:23 00:15–00:23 The ad shows the speaker cooking burger patties with cheese and toasting onions on the griddle. The speaker states that the dual cooking zones make it easy to smash juicy, crispy patties on one side while keeping toppings and sides warm on the other, just like my favorite burger spot. This is intended to highlight the product's unique features and benefits. The perspective is from the brand, demonstrating the product's functionality and convenience. - 00:23–00:31 00:23–00:31 The ad shows the speaker scraping the griddle clean and standing in front of the griddle with the accessories. The speaker states that instead of messing with a bunch of pans or firing up the whole grill, I can host burger night with one piece of cookware. This is intended to emphasize the product's convenience and ease of use. The perspective is from the brand, highlighting the product's problem-solving capabilities. - 00:31–00:33 00:31–00:33 The speaker states that the cleanup is easy. This is intended to address a common concern about cooking and reinforce the product's convenience. The perspective is from the brand, highlighting the product's ease of maintenance. - 00:33–00:42 00:33–00:42 The ad shows close-up shots of the griddle and its features. The speaker states that it's made in Sweden with no coatings or chemicals, just durable, pre-seasoned carbon steel that gets more non-stick with every use. This is intended to highlight the product's quality and safety. The perspective is from the brand, emphasizing the product's unique selling points. - 00:42–00:48 00:42–00:48 The ad shows the speaker standing in front of the griddle with the accessories. The speaker states that it sells out all the time and comes with a lifetime warranty, so if I were you, I'd grab it now. This is intended to create a sense of urgency and encourage immediate purchase. The perspective is from the brand, reinforcing the product's value and desirability.

# Ad summary This ad promotes Made In's stainless clad saucier, highlighting its unique rounded edges and 5-ply stainless clad body for even cooking and minimal cleanup. The ad emphasizes its compatibility with various cooktops and oven use, positioning it as a versatile, long-lasting alternative to multiple low-quality pots and pans. # Brand positioning Made In is presented as a premium cookware brand that offers high-quality, durable, and versatile kitchen tools. The brand aims to occupy the space of professional-grade cookware for home cooks, emphasizing functional benefits like even cooking, minimal cleanup, and compatibility with various cooktops. It aligns with a lifestyle of quality and longevity, pushing against the norm of disposable, low-quality cookware. The brand positioning is both functional (performance, versatility) and emotional (investment, lasting value). # Product The featured product is the stainless clad saucier from Made In, a cooking pot designed for making silky smooth sauces with minimal cleanup. It features unique rounded edges that allow for consistent stirring without clumping in the corners. The saucier is made with an Italian-made, 5-ply stainless clad body, providing an even cooking experience that eliminates hot spots and brings the best out in the simplest ingredients. It is compatible with gas, electric, and induction cooktops and can easily transfer to the oven. The saucier is presented as a versatile alternative to multiple pieces of cookware, eliminating the need for various pots and pans in most pasta dishes. It is positioned as a long-term investment, guaranteed to last forever, unlike low-quality pots and pans that need replacing. # Visual style The ad has a polished UGC feel, with natural lighting and a clean, modern kitchen setting. The editing style is smooth with static shots and occasional close-ups to highlight product features. The production quality is high-end, supporting the intended tone of quality and expertise. The pacing is consistent, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:04 If you've ever wondered why your sauce sticks to your pot more than your pasta, it's because you're using the wrong pot. Text overlay: 00:00–00:04 Hot take - you're making pasta in the wrong pot Visual: 00:00–00:01 Top-down shot of spaghetti being stirred in a stainless steel pot on a gas stovetop. The pasta is coated in a light sauce. A wooden spoon is used to stir the pasta. Text overlay: "Hot take - you're making pasta in the wrong pot". / 00:01–00:03 A man uses tongs to lift a portion of spaghetti from the pot. The spaghetti is placed on a white plate. The man is wearing a gray t-shirt, glasses, and a baseball cap. Text overlay: "Hot take - you're making pasta in the wrong pot". / 00:03–00:05 The man is standing at the stovetop, pouring oil into a stainless steel pot. Other pots are visible in the background. Text overlay: "Hot take - you're making pasta in the wrong pot". # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is that sauce sticks to the pot more than the pasta. The ad directly addresses this by stating, "If you've ever wondered why your sauce sticks to your pot more than your pasta, it's because you're using the wrong pot." # Value propositions - The saucier's unique rounded edges allow for consistent stirring without clumping in the corners. - The Italian-made, 5 ply stainless clad body provides an even cooking experience that eliminates hot spots. - The saucier is compatible with gas, electric, and induction cooktops and can easily transfer to the oven, making it versatile for various cooking methods. - Investing in one pot that's guaranteed to last forever is a better value than buying a few low-quality pots and pans that you'll end up tossing in a couple of years. # Benefits - Silky smooth sauces - Minimal cleanup - Consistent stirring without clumping - Even cooking experience - Eliminates hot spots - Brings the best out in the simplest ingredients - Compatible with gas, electric and induction cooktops - Easily transfer to the oven - Eliminating the need for multiple pieces of cookware # Features - Stainless clad saucier - Unique rounded edges - Italian-made, 5 ply stainless clad body - Compatible with gas, electric and induction cooktops - Oven safe # Call to action Order your saucier before it sells out at madeincookware.com # Point of view - Customer 100% – The ad is told from the perspective of a home cook demonstrating the product and its benefits. # Storyline - 00:00–00:04 00:00–00:04 If you've ever wondered why your sauce sticks to your pot more than your pasta, it's because you're using the wrong pot. - 00:04–00:10 00:04–00:10 The stainless clad saucier from Made In is what Michelin star chefs use to make silky smooth sauces with minimal cleanup. - 00:10–00:16 00:10–00:16 The magic is in the saucier's unique rounded edges that allow for consistent stirring without clumping in the corners. - 00:16–00:23 00:16–00:23 Pair that with an Italian-made, 5 ply stainless clad body and you get an even cooking experience that eliminates hot spots and brings the best out in the simplest ingredients. - 00:23–00:35 00:23–00:35 It's also compatible with gas, electric and induction cooktops and can easily transfer to the oven, so you can cook anything, anywhere in the saucier eliminating the need for multiple pieces of cookware in most pasta dishes. - 00:35–00:42 00:35–00:42 Instead of buying a few low quality pots and pans you'll end up tossing in a couple of years, invest in one pot that's guaranteed to last forever. - 00:42–00:46 00:42–00:46 Order your saucier before it sells out at madeincookware.com

# Ad summary This ad showcases a stainless steel cookware set, highlighting its features and Italian origin through simple visuals and text overlays. # Brand positioning The brand is presented as a provider of high-quality, Italian-made cookware. The focus is on functional benefits like even heat transfer and quick heating, suggesting a brand that values performance and quality craftsmanship. The 'Made In Italy' label implies a commitment to traditional manufacturing and premium materials, positioning the brand in the higher end of the cookware market. The brand aims to occupy the space of reliable, high-performing cookware with a touch of European elegance. # Product The ad features a stainless clad set of cookware. The set includes various pots and pans, all made with a 5-Ply Construction for Quick Heating and Even Heat Transfer. The cookware is Made In Italy and features Stay-Cool Handles. The ad emphasizes the quality and functional design of the set, highlighting its key features to showcase why it is a worthwhile purchase. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the product in a well-lit, studio environment. The editing style is static, with no cuts or transitions, maintaining a consistent focus on the product. The production quality is high-end, resembling a commercial with professional lighting and composition. The pacing is slow and deliberate, allowing viewers to take in the details of the cookware set. # Hooks Text overlay: 00:00–00:09 Introducing the / 00:00–00:09 STAINLESS CLAD SET Visual: 00:00–00:09 A static shot displays a stainless steel cookware set arranged on a light beige surface. The set includes a frying pan, saucepan, stockpot, and sauté pan, each with stainless steel handles and lids. The cookware is neatly arranged on two light-colored wooden blocks, creating varying heights. The background is a soft, neutral beige, providing a clean backdrop. The lighting is bright and even, highlighting the reflective surfaces of the stainless steel. Text overlays appear throughout the shot, labeling features such as 'Made In Italy,' 'Even Heat Transfer,' '5-Ply Construction For Quick Heating,' and 'Stay-Cool Handle.' # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of unevenly cooked food and long heating times by highlighting the 'Even Heat Transfer' and 'Quick Heating' features of the cookware set. # Value propositions - Italian Craftsmanship: 'Made In Italy' suggests superior quality and design. - Efficient Cooking: '5-Ply Construction For Quick Heating' and 'Even Heat Transfer' promise faster and more consistent cooking results. - Safe Handling: 'Stay-Cool Handle' ensures user safety and comfort during cooking. # Benefits - Quick Heating - Even Heat Transfer - Stay-Cool Handle # Features - 5-Ply Construction - Made In Italy - Stay-Cool Handle # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad presents the product and its features from the brand's official perspective, using text overlays and product shots. # Storyline - 00:00–00:09 00:00–00:09 The ad opens with a static shot of the stainless steel cookware set arranged on a light-colored surface. Text overlays appear, introducing the set and highlighting its key features such as being 'Made In Italy,' having 'Even Heat Transfer,' '5-Ply Construction For Quick Heating,' and 'Stay-Cool Handle.' The intention is to showcase the product's quality and functionality from the outset. The perspective is from the brand, presenting the product in a clean, informative manner. The tone is straightforward and product-focused, aiming to capture attention with clear benefits.

# Ad summary This ad showcases Made In cookware, highlighting its non-toxic materials, stainless steel clad construction, and Italian craftsmanship. The ad emphasizes the cookware's durability and suitability for upgrading to a healthier cooking experience. # Brand positioning Made In is presented as a premium cookware brand focused on quality, durability, and health-conscious consumers. The brand emphasizes its commitment to non-toxic materials and high-quality construction, positioning itself as a superior choice for those seeking long-lasting and safe cookware. By highlighting its Italian craftsmanship and third-party lab testing, Made In aims to occupy a space in the consumer's mind as a reliable and trustworthy brand that prioritizes both performance and health. # Product The ad features Made In stainless clad cookware, emphasizing its non-toxic composition and durable construction. The cookware is made in Italy with 5 layers of premium metal and is third-party lab tested to be free from forever chemicals. The ad highlights the cookware's lifetime durability, suggesting it is a worthwhile investment for serious home cooks. The product is presented as an upgrade to forever non-toxic cookware, appealing to health-conscious consumers looking for safe and reliable cooking tools. # Visual style The ad has a clean and polished aesthetic, with bright lighting and clear shots of the cookware and ingredients. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with each shot timed to the background music. # Hooks Text overlay: 00:00–00:02 Visual: 00:00–00:02: A collection of stainless steel pots and pans with lids are arranged on a black stovetop against a white subway tile backsplash. The camera is stationary and provides a medium shot of the cookware. # Funnel stage Consideration # Pain points The ad addresses the concern about harmful chemicals in cookware, highlighting that many traditional options may contain substances that are detrimental to health. This is signaled by the text overlay '3rd party lab tested free from forever chemicals.' # Value propositions - Upgrade to forever non-toxic cookware: This combines the feature of being non-toxic with the benefit of long-term use, suggesting a valuable investment in health and quality. # Benefits - Non-toxic cookware - Durable and long-lasting - Safe cooking experience # Features - Stainless steel clad construction - Made in Italy - 5 layers of premium metal - 3rd party lab tested - Free from forever chemicals - Lifetime durability # Call to action Upgrade to forever non-toxic cookware from Made In # Social proof - Gwyneth Paltrow's favorite non-toxic cookware # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product's features and benefits through visuals and text overlays. # Storyline - 00:00–00:02 The ad opens with a shot of various stainless steel pots and pans. - 00:02–00:03 The camera zooms in to highlight the stainless steel clad construction. - 00:03–00:05 The camera focuses on the handle of a pot, revealing the 'made in' logo and emphasizing that it is made in Italy with 5 layers of premium metal. - 00:05–00:07 The ad shows a pan on a stovetop with a blue flame underneath, emphasizing that the cookware is third-party lab tested and free from forever chemicals. - 00:07–00:09 The ad transitions to a shot of various ingredients, reinforcing the non-toxic and healthy cooking theme. - 00:09–00:10 The camera shows water droplets inside the pan, highlighting its lifetime durability. - 00:10–00:13 The ad concludes with a shot of zucchini being fried in the pan, encouraging viewers to upgrade to forever non-toxic cookware from Made In.

# Ad summary This ad promotes Made In stainless clad cookware. The ad features a man sitting at a desk in front of shelves stacked with cookware. He recommends stainless clad cookware, highlighting its durable materials, lack of flaking coating, even thickness, stainless steel rivets, and oven-safe handle. The ad emphasizes the cookware's ability to withstand heavy use and last through multiple kitchen iterations, making it a reliable choice for both home cooks and professional chefs. # Brand positioning Made In is presented as a high-quality cookware brand that prioritizes durability and performance. The brand aligns with a functional approach, emphasizing the use of the best raw materials and meticulous construction. It positions itself as a provider of cookware that can withstand heavy use and last for years, contrasting with brands that cut corners or use coatings that flake. The brand aims to occupy a space in the consumer's mind as a reliable, long-lasting option for both home cooks and professional chefs. # Product The featured product is Made In stainless clad cookware, specifically a pan with a lid. It is made from the best raw materials of stainless and aluminum, ensuring durability and even heat distribution. The cookware has no coating that will flake, and features even thickness from the bottom to the top of the pan. It includes full 100% stainless steel rivets and a solid stainless steel handle that is oven safe. The entire product is safe up to 800 degrees and is designed to dissipate heat while on the stovetop. This cookware is built to hold up to the grind and last through multiple iterations of your kitchen. # Visual style The ad has a hybrid aesthetic, blending a UGC feel with polished commercial elements. The editing style includes quick cuts and static shots, creating a balanced rhythm. The production quality is high, with clear lighting and sharp focus on the product. The pacing is consistent, maintaining a steady flow of information. The cuts and product actions are timed to the voiceover lines, enhancing the audio-visual sync. # Hooks Spoken: 00:00–00:02 If you want cookware that's going to last forever, Text overlay: 00:00–00:02 If you want cookware that's going to last forever, Visual: 00:00–00:02 A man with medium-length brown hair and a beard, wearing a light-colored button-down shirt, sits at a desk in a room filled with shelves of stainless steel cookware. He looks directly at the camera and speaks. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of cookware that doesn't last, with coatings that flake and materials that wear out quickly. This is signaled by the visual of scraping a flaking orange coating off the bottom of a pan. # Value propositions - Durability: Cookware that's going to last forever, made with the best raw materials of stainless and aluminum. - Safety: No coating that's going to flake, oven safe up to 800 degrees. - Performance: Even thickness for even heating, dissipates heat well on the stovetop. - Longevity: Will live multiple iterations of your kitchen, designed to hold up to the grind. # Benefits - Cookware that's going to last forever - Comfortable to use - Will live multiple iterations of your kitchen - Will hold up to the grind # Features - Best raw materials of stainless and aluminum - No coating that's going to flake - Even thickness from the bottom to the top of the pan - Full 100% stainless steel rivets - Solid stainless steel handle - Oven safe up to 800 degrees - Dissipates heat well on the stovetop # Call to action None used. # Social proof - "From a manufacturer that makes products for the world's best chefs" – Implies that the product is high-quality and trusted by professionals. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, with a representative highlighting the product's features and benefits. # Storyline - 00:00–00:02 00:00–00:02 The man at the desk introduces the topic of cookware that lasts forever and recommends stainless clad cookware. - 00:02–00:08 00:02–00:08 The ad transitions to showcasing the product, highlighting that it uses the best raw materials of stainless and aluminum with no coating that's going to flake. - 00:08–00:17 00:08–00:17 The man at the desk emphasizes that Made In cuts no corners, highlighting the even thickness, 100% stainless steel rivets, and solid stainless steel handle. - 00:17–00:25 00:17–00:25 The ad shows the oven-safe feature, highlighting that the whole product is safe up to 800 degrees, comfortable to use, and dissipates heat well on the stovetop. - 00:25–00:28 00:25–00:28 The man at the desk states that the cookware will live multiple iterations of your kitchen. - 00:28–00:37 00:28–00:37 The ad concludes by stating that if you're looking for something that will hold up to the grind, there is no better thing to do than a true piece of multi-clad cookware from a manufacturer that makes products for the world's best chefs.

# Ad summary This ad promotes the Made In saucier pan, highlighting its unique rounded edges that prevent food from sticking. The ad features a chef cooking risotto on a balcony, emphasizing the pan's even heating, comfortable handle, and lifetime warranty. The chef also cooks scallops in the pan, showcasing its versatility. The ad concludes with a call to action to order the pan before it sells out. # Brand positioning Made In is presented as a high-quality cookware brand trusted by Michelin-star kitchens. The brand emphasizes the use of premium materials and zero harmful chemicals, positioning itself as a reliable and professional choice for cooking enthusiasts. The brand aligns with a lifestyle of culinary excellence and innovation, suggesting that its products can elevate the cooking experience. Made In pushes against the norm of using standard cookware by offering a superior product with unique features and benefits. # Product The Made In saucier is a cooking pan designed for making pasta, risotto, and sauces. It features unique rounded edges to prevent food from sticking in the corners, ensuring silky smooth sauces every time. The pan is made in the USA and Italy with five layers of premium metals and zero harmful chemicals. It offers even heating and a comfortable stay-cool handle, backed by a lifetime warranty. The pan is versatile, suitable for cooking various dishes, including risotto and scallops. The ad highlights that the pan is trusted in Michelin-star kitchens, suggesting it is a professional-grade product worth trying. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting. The editing style includes quick cuts and smooth transitions, creating a fast-paced rhythm. The production quality is high, giving the ad a professional feel. The pacing is consistent, with cuts timed to the music and voiceover lines. The visual motifs include close-ups of the pan and the food being cooked, emphasizing the product's features and the delicious results. # Hooks Spoken: 00:00–00:03: If you love pasta, risotto, or making sauces, this pot is a must-have because the unique rounded edges Text overlay: 00:00–00:03: I you love pasta and don't have this pot, you're missing out. / 00:02–00:03: The Made In saucier's unique rounded edges Visual: 00:00–00:02: A bald man with a watch, wearing a pink shirt and a black apron with a green towel, holds up a silver pot with a long handle. He is smiling and standing on a balcony with a city view in the background. There are white bowls and a pot lid on a table in front of him. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of food sticking to the corners of pots, making it difficult to achieve smooth sauces and evenly cooked dishes. This is signaled by the line: "keep anything from sticking in the corners." # Value propositions - Unique rounded edges keep anything from sticking in the corners - Made in the USA + Italy with 5 layers of premium metals and zero harmful chemicals - Trusted in Michelin-star kitchens # Benefits - Prevents food from sticking in the corners - Silky smooth sauces every time - Trusted in Michelin-star kitchens # Features - Unique rounded edges - Made in the USA and Italy - Five layers of premium metals - Zero harmful chemicals - Even heating - Comfortable stay-cool handle - Lifetime warranty # Call to action Order the Made In saucier before it sells out! # Social proof - "There's a reason it's trusted in Michelin-star kitchens." # Point of view - Customer 100% – The ad is presented from the perspective of a chef who is using and endorsing the product, sharing his positive experience and results. # Storyline - 00:00–00:03 The chef introduces the Made In saucier pan, emphasizing its importance for pasta, risotto, and sauce making. - 00:03–00:06 The ad highlights the pan's unique rounded edges, which prevent food from sticking in the corners. - 00:06–00:11 The ad showcases the pan's construction, made in the USA and Italy with five layers of premium metals and zero harmful chemicals. - 00:11–00:13 The ad emphasizes the pan's trustworthiness in Michelin-star kitchens, adding credibility. - 00:13–00:17 The chef cooks risotto on a balcony, demonstrating the pan's effectiveness and even heating. - 00:17–00:21 The ad highlights the pan's features, including even heating, a comfortable stay-cool handle, and a lifetime warranty. - 00:21–00:23 The chef cooks scallops in the pan, showcasing its versatility. - 00:23–00:27 The ad concludes with a call to action to order the Made In saucier before it sells out.

# Ad summary This ad showcases the manufacturing process of Made In Cookware's stainless clad cookware at their factory in Wisconsin. The ad emphasizes the brand's commitment to quality and craftsmanship, highlighting the expertise and time invested in creating each piece. It aims to instill confidence in the product's performance and longevity by showcasing the hands-on approach and attention to detail in its production. # Brand positioning Made In Cookware is presented as a brand deeply rooted in American manufacturing, emphasizing quality, craftsmanship, and transparency. The brand aims to occupy a space in the consumer's mind as a provider of high-performing, durable cookware made with expertise and care. By showcasing its factory in Wisconsin and the hands-on involvement of its team, Made In Cookware aligns with values of authenticity and reliability. The brand pushes against the norm of offshore manufacturing often seen in the cookware industry, positioning itself as a premium, domestically produced alternative. The brand positioning is both functional, highlighting the performance and longevity of its products, and emotional, appealing to consumers who value quality, craftsmanship, and supporting American manufacturing. # Product The featured product is Made In Cookware's stainless clad cookware, which is manufactured in the USA. The cookware is made from high-quality materials and crafted with expertise to ensure high performance and longevity. The ad highlights the manufacturing process, showcasing the attention to detail and craftsmanship that goes into each piece. The cookware is designed for individuals who value quality, durability, and supporting American-made products. The ad addresses purchase barriers by emphasizing the brand's commitment to quality and transparency, assuring customers that the cookware is worth the investment. The ad conveys that Made In Cookware's stainless clad cookware is a premium product that is built to last and perform at a high level. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the manufacturing process. The editing style includes quick cuts and smooth transitions to maintain a fast pace. The production quality is high, with clear visuals and professional lighting. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover. The overall visual style supports the intended tone of quality and craftsmanship. # Hooks Spoken: Male 1: I'm here at our factory in Wisconsin, here to make sure all of our stainless clad cookware is ready for Black Friday. Visual: 00:00–00:01 A man with long brown hair and a beard stands in a factory. He wears a green t-shirt and a white button-down shirt. He is centered in the frame and looks directly at the camera. The background is filled with stacks of wrapped product on pallets. / 00:01–00:01 An aerial shot of a riverfront city. The river is in the foreground, and a modern apartment building lines the riverbank. In the background, there are trees and other buildings. / 00:01–00:02 The man from the first shot is back in the factory, looking directly at the camera. / 00:02–00:03 A machine presses a metal disc into the shape of a pan. / 00:03–00:04 A metal pan moves along a conveyor belt. In the background, there is an American flag hanging from the ceiling. / 00:04–00:05 A wide shot of the factory floor. There are workers and machines visible. An American flag hangs from the ceiling. # Funnel stage Top of funnel (Awareness) # Pain points The ad does not explicitly state a pain point. # Value propositions - The cookware is high performing and long lasting because it is made with expertise and care in the USA. # Benefits - High performing - Long lasting # Features - Stainless clad cookware - Manufactured in the USA # Call to action None used. # Point of view - Brand 100% – The brand owner is speaking directly to the camera. # Storyline - 00:00–00:01 The brand owner stands in the factory and introduces the purpose of the video. - 00:01–00:01 00:01–00:01 The video transitions to an aerial shot of a riverfront city. - 00:01–00:05 00:01–00:05 The brand owner states that he is at the factory in Wisconsin to ensure that all of the stainless clad cookware is ready for Black Friday. - 00:05–00:09 00:05–00:09 The brand owner states that the best part about manufacturing in the US is the ability to come out to the factory on a regular basis. - 00:09–00:12 00:09–00:12 The brand owner states that when you understand why the cookware is so high performing and why it will last so long, it is because there are a lot of experts. - 00:12–00:17 00:12–00:17 The brand owner states that a lot of time has been spent crafting every individual piece.

# Ad summary This ad showcases a chef preparing food in a professional kitchen. The ad highlights the chef's expertise and the quality of the ingredients used. # Brand positioning The brand is presented as high-end and focused on quality ingredients and expert preparation. The brand aligns with a lifestyle of culinary appreciation and fine dining. The brand pushes against the norms of fast food and convenience cooking, emphasizing the art and skill involved in creating exceptional dishes. The brand positioning is both functional, highlighting the quality of ingredients, and emotional, appealing to the desire for culinary excellence. # Product The ad features various dishes being prepared in a professional kitchen. The products include fresh ingredients such as vegetables, meats, and sauces. The ad showcases the preparation process, highlighting the chef's skill and attention to detail. The USPs include the use of high-quality ingredients and expert culinary techniques. The use occasions are fine dining and culinary experiences. The ad addresses the purchase barrier of perceived complexity by showcasing the chef's expertise and the quality of the ingredients, implying that the dishes are worth the effort and investment. # Visual style The ad has a polished and professional aesthetic. The editing style includes quick cuts and smooth transitions. The production quality is high-end, supporting the intended tone of culinary expertise. The pacing is consistent throughout the ad. # Hooks Visual: 00:00–00:02 A chef with a bald head and a beard is shown in a professional kitchen. He is wearing a denim shirt and an apron. He is reaching for a pot on a shelf. # Funnel stage Top of funnel (Awareness) # Pain points The ad does not explicitly state a pain point. # Value propositions - The use of high-quality ingredients ensures a superior taste and dining experience. - Expert culinary techniques guarantee perfectly prepared dishes. - Wood-fired cooking adds a unique flavor and depth to the food. # Benefits - Exceptional dishes - Culinary excellence - Fine dining experience # Features - High-quality ingredients - Expert culinary techniques - Wood-fired cooking # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the chef's expertise and the quality of the ingredients. # Storyline - 00:00–00:02 00:00–00:02 The chef is shown preparing the kitchen and getting ready to cook. - 00:02–00:06 00:02–00:06 The chef is shown cooking over a wood-fired grill. - 00:06–00:10 00:06–00:10 The chef is shown adding oil to the pan. - 00:10–00:13 00:10–00:13 The chef is shown cooking vegetables in a pan. - 00:13–00:17 00:13–00:17 The chef is shown preparing dough. - 00:17–00:21 00:17–00:21 The chef is shown preparing food. - 00:21–00:28 00:21–00:28 The chef is shown preparing food and looking around.

# Ad summary This ad promotes the Made In stainless clad saucier, highlighting its versatility and suitability for small kitchens. The ad features a creator cooking pasta in the saucier, emphasizing its rounded edges that prevent sticking and its ability to make large batches of food. The ad concludes with a call to action to purchase the product due to its popularity and frequent sell-out. # Brand positioning Made In is presented as a high-quality cookware brand that emphasizes professional-grade performance for home cooks. The brand is positioned as a provider of versatile and durable cookware, trusted by thousands of the world's best restaurants. The brand aligns with a lifestyle of efficient cooking and quality kitchen tools, pushing against the norm of bulky or less versatile cookware. The brand positioning is both functional (performance, versatility) and emotional (trust, quality). # Product The Made In stainless clad saucier is a versatile cookware piece designed for small kitchens. It combines the features of a stock pot and a sauté pan, making it suitable for various cooking tasks. The saucier has unique rounded edges on the bottom to prevent food from sticking in the corners. It is part of Made In's award-winning stainless clad collection, made in Italy with five layers of premium metals. The saucier comes in three sizes, with the 3-quart option being highlighted for making large batches of pasta or other dishes. It is trusted by thousands of the world's best restaurants. # Visual style The ad has a polished UGC feel, combining high-quality visuals with a casual, relatable presentation. The editing style includes quick cuts to showcase different features and uses of the product. The production quality is high, with clear lighting and sharp focus. The pacing is moderate, with cuts timed to emphasize key points in the voiceover. # Hooks Spoken: My 50 square foot kitchen runs on a 3 quart stainless saucier. Text overlay: My 50 square foot kitchen runs on a 3 quart stainless saucier Visual: 00:00–00:03 A stainless steel saucier sits on a white windowsill. The background shows a view of a city through a window with white curtains. The camera is stationary and focuses on the saucier. A hand places a lid on the saucier. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of limited kitchen space and the need for versatile cookware that doesn't take up too much room. The creator mentions their "50 square foot kitchen" and emphasizes that the saucier allows them to make large batches of food "without taking up too much space." # Value propositions - Versatile cookware for small kitchens - High-quality materials and construction - Trusted by professional chefs - Easy to use and clean # Benefits - Versatility: Combines the features of a stock pot and a sauté pan. - Non-stick: Unique rounded edges prevent food from sticking in the corners. - Convenience: Pasta dishes come together easily. - Space-saving: Doesn't take up too much space in the kitchen. - Large batches: Can make a big batch of pasta or other dishes. - Professional quality: Trusted by thousands of the world's best restaurants. # Features - 3 quart stainless saucier - Stainless clad - Unique rounded edges on the bottom - Part of Made In's award winning stainless clad collection - Made in Italy with five layers of premium metals # Call to action so if I were you I'd go grab one now # Social proof - "The stainless clad saucier from Made In is the most versatile piece of cookware I've ever owned" – Female 1 (Creator) - "And my pasta dishes have truly never come together so easily" – Female 1 (Creator) - "This is the pot that I turn towards every day" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer who is demonstrating and reviewing the product. # Storyline - 00:00–00:03 The ad begins with the creator stating that their 50 square foot kitchen runs on a 3 quart stainless saucier, immediately establishing the product's importance and relevance to small kitchens. This sets the stage for demonstrating the product's versatility and efficiency. - 00:03–00:12 The creator introduces the stainless clad saucier from Made In, claiming it is the most versatile piece of cookware they've ever owned. This builds credibility and sets the expectation for the product's performance. - 00:12–00:17 The creator explains that the saucier is like a stock pot and a sauté pan combined, highlighting its unique rounded edges that prevent sticking. This emphasizes the product's functional benefits and ease of use. - 00:17–00:31 The ad shows the creator cooking pasta in the saucier, demonstrating how easily pasta dishes come together. It mentions that the saucier is part of Made In's award-winning stainless clad collection, made in Italy with five layers of premium metals, and trusted by thousands of the world's best restaurants. This reinforces the product's quality and professional endorsement. - 00:31–00:47 The creator shares that the saucier comes in three sizes, expressing a personal preference for the 3-quart option for making large batches of pasta. They emphasize that it doesn't take up too much space in their kitchen and is the pot they turn to every day. The ad concludes with a call to action to purchase the product due to its popularity and frequent sell-out.

# Ad summary This ad features a testimonial from a customer about the brand's stainless steel cookware. The ad uses a five-star rating system and a quote from the customer to highlight the quality of the product. # Brand positioning The brand is presented as a provider of high-quality, chef-loved cookware. The ad emphasizes customer satisfaction and positive Google reviews, suggesting the brand is reputable and trusted. The brand aims to occupy a space in the consumer's mind as a reliable source for durable and well-regarded kitchenware. The brand aligns with values of quality and professional endorsement, appealing to both home cooks and culinary professionals. The brand is positioned as a provider of cookware that meets high standards, as indicated by the 'chef-loved' claim and 'near-perfect Google reviews'. # Product The product featured is stainless steel cookware, specifically a pan. The ad highlights the pan's quality, as indicated by the customer's testimonial: "Best stainless I've ever had." The product is for anyone looking for high-quality cookware, potentially including home cooks and professional chefs. The ad addresses the purchase barrier of hesitation or doubt by showcasing a customer's regret for not buying it sooner: "Can't believe I waited so long to buy it." The ad emphasizes the product's superior quality and the satisfaction it provides to users. # Visual style The ad has a clean and minimalist visual style. The production quality appears to be studio-shot with soft, diffused lighting. The visual motif is a simple layout with a product shot, rating stars, and customer testimonial. The image treatment includes background removal and subtle drop shadows. The typography is clean and legible, contributing to the overall minimalist aesthetic. The style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: Best stainless I've ever had. Can't believe I waited so long to buy it. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the hesitation or doubt in purchasing the product, leading to regret for not buying it sooner, as expressed in the quote: "Can't believe I waited so long to buy it." # Value propositions - High-quality stainless steel cookware that is chef-loved and has near-perfect Google reviews. # Benefits - High-quality - Chef-loved - Near-perfect Google reviews # Features - Stainless steel cookware # Call to action None used. # Social proof - "Best stainless I've ever had. Can't believe I waited so long to buy it." – Doug S. - "SHOP CHEF-LOVED COOKWARE WITH NEAR-PERFECT GOOGLE REVIEWS" # Point of view - Customer: The testimonial "Best stainless I've ever had. Can't believe I waited so long to buy it." is from the customer's point of view, sharing their positive experience with the product. - Brand: The text "SHOP CHEF-LOVED COOKWARE WITH NEAR-PERFECT GOOGLE REVIEWS" is from the brand's point of view, promoting their product and highlighting its positive reviews. # Storyline - The ad opens with a visual of the stainless steel pan, immediately establishing the product being advertised. This is included to capture the viewer's attention and introduce the product. The audience is experiencing it from the brand's perspective, showcasing their product in a visually appealing way. - Next, the ad presents a five-star rating and a quote from a customer, "Best stainless I've ever had. Can't believe I waited so long to buy it." This is included to build trust and credibility through social proof. The audience is experiencing it from the customer's perspective, sharing their positive experience with the product. - Finally, the ad includes the text "SHOP CHEF-LOVED COOKWARE WITH NEAR-PERFECT GOOGLE REVIEWS," reinforcing the product's quality and reputation. This is included to encourage the viewer to take action and make a purchase. The audience is experiencing it from the brand's perspective, promoting their product and highlighting its positive reviews.

# Ad summary This ad for Made In cookware features Janai Martinez, Sr. Director Commercial Sales, who explains why restaurants use Made In cookware. She explains that restaurants don't buy nice pans just because they like nice things, but because they are done wasting money. She uses the example of a high-volume steakhouse in Boston that purchased 100 stainless clad fry pans seven years ago and has only needed to replace 10 since then. She explains that before switching to Made In, they were using less durable single-ply pans and having to replace around 50 every single year. She states that restaurants have to be incredibly efficient with every dollar they spend, and most restaurants anticipate having to replace their pans about every six months. She explains that with Made In, they're experiencing better durability, better performance, and more consistency. She says that whether you're a restaurant or a hotel, repurchasing pans every six months, or a home cook repurchasing pans every year, it's expensive to buy cheap cookware. She ends with the phrase, "Buy cheap, buy twice." # Brand positioning Made In cookware is presented as a high-quality, durable, and cost-effective solution for both professional kitchens and home cooks. The brand positions itself as a smart investment, emphasizing long-term savings over the short-term appeal of cheaper alternatives. By highlighting the experience of a high-volume steakhouse, Made In aligns with values of efficiency, consistency, and performance under pressure. The brand pushes against the norm of frequent cookware replacement, suggesting that its products are built to last and withstand the rigors of daily use. The brand positioning is both functional, focusing on durability and performance, and emotional, appealing to the desire for smart financial decisions and reliable kitchen tools. # Product The featured product is Made In stainless clad fry pans, designed for both professional and home use. The pans are constructed with 5-ply stainless steel, offering superior heat control, durability, performance, and consistency. The ad highlights that a high-volume steakhouse in Boston purchased 100 of these pans seven years ago and has only needed to replace 10 since then. This demonstrates the pans' ability to withstand heavy use and frequent cleaning. The ad addresses the purchase barrier of higher upfront cost by emphasizing the long-term savings due to the pans' durability, contrasting them with less durable single-ply pans that need to be replaced frequently. The ad tells the viewer that Made In pans are worth trying or buying because they are a smart investment that will save money in the long run. # Visual style The ad has a polished, commercial aesthetic with a mix of professional kitchen shots and direct-to-camera segments. The editing style combines quick cuts of cooking scenes with static shots of Janai Martinez speaking. The production quality is high-end, with clear lighting and sharp focus. The pacing is moderate, with cuts timed to the voiceover. The visual motif is the stainless steel cookware, which is prominently featured throughout the ad. # Hooks Spoken: 00:00–00:05 Restaurants don't buy nice pans just because they like nice things. They buy them because they're done wasting money. Text overlay: 00:00–00:05 The real reason restaurants use Made In Cookware Visual: 00:00–00:01 A close-up shot of a stack of stainless steel pans with silver handles. A hand reaches in and grabs one of the pans. The background is a commercial kitchen. / 00:01–00:02 A medium shot of a stainless steel pan on a gas stovetop with blue flames. A hand stirs the contents of the pan with a silver spoon. The contents of the pan are not visible. / 00:02–00:03 A close-up shot of two pieces of raw steak in a stainless steel pan on a gas stovetop. The steaks are seasoned with salt and pepper. The background is a commercial kitchen. / 00:03–00:04 A medium shot of a man in a white chef's coat walking past a stack of stainless steel pans in a commercial kitchen. The pans are stacked on a metal shelf. The background is a commercial kitchen. / 00:04–00:05 A close-up shot of a hand sprinkling fresh herbs over a dish in a stainless steel pan. The dish contains corn, squash, and other vegetables. The background is a commercial kitchen. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the frequent replacement of less durable cookware, which is costly and inefficient for both professional kitchens and home cooks. "Before switching to Made In, they were using less durable single ply pans and having to replace around 50 every single year." # Value propositions - Long-term cost savings due to durability - Smart investment for both professional and home cooks # Benefits - Superior heat control - Better durability - Better performance - More consistency # Features - 5-ply stainless steel construction # Call to action Upgrade your cookware now # Social proof - "Seven years ago, they purchased 100 stainless clad fry pans, and since then, they've only needed to replace 10." # Point of view - Brand 100% – The entire ad is told from the brand's perspective, with Janai Martinez, Sr. Director Commercial Sales, speaking directly to the camera and providing information about the product. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with shots of food being cooked in a commercial kitchen, interspersed with a shot of Janai Martinez, Sr. Director Commercial Sales, who introduces the topic of why restaurants use Made In cookware. - 00:05–00:05 00:05–00:05 The perspective shifts to Janai Martinez, who is speaking directly to the camera. She explains that restaurants don't buy nice pans just because they like nice things, but because they are done wasting money. This sets up the core message of the ad: Made In cookware is a smart investment. - 00:06–00:16 00:06–00:16 The ad transitions back to shots of food being cooked in a commercial kitchen, interspersed with text overlays that provide data points. Janai Martinez uses the example of a high-volume steakhouse in Boston that purchased 100 stainless clad fry pans seven years ago and has only needed to replace 10 since then. This provides social proof and demonstrates the durability of Made In cookware. - 00:16–00:24 00:16–00:24 The ad cuts to a hand writing on a whiteboard, comparing single-ply pans to Made In pans. Janai Martinez explains that before switching to Made In, the steakhouse was using less durable single-ply pans and having to replace around 50 every single year. This highlights the cost savings of using Made In cookware. - 00:24–00:33 00:24–00:33 The perspective shifts back to Janai Martinez, who is speaking directly to the camera. She states that restaurants have to be incredibly efficient with every dollar they spend, and most restaurants anticipate having to replace their pans about every six months. This reinforces the message that Made In cookware is a smart investment. - 00:33–00:41 00:33–00:41 The ad cuts back to the hand writing on the whiteboard, comparing single-ply pans to Made In pans. Janai Martinez explains that with Made In, they're experiencing better durability, better performance, and more consistency. This highlights the benefits of using Made In cookware. - 00:41–00:52 00:41–00:52 The perspective shifts back to Janai Martinez, who is speaking directly to the camera. She says that whether you're a restaurant or a hotel, repurchasing pans every six months, or a home cook repurchasing pans every year, it's expensive to buy cheap cookware. This broadens the appeal of Made In cookware to both professional and home cooks. - 00:52–01:00 00:52–01:00 Janai Martinez ends with the phrase, "Buy cheap, buy twice." She states that there are a thousand things to think about when you're opening a restaurant, and cookware shouldn't be one of them. She says to buy it once, use it for life. - 01:00–01:06 01:00–01:06 The ad cuts to a close-up of Made In cookware, then back to Janai Martinez, who encourages viewers to upgrade their cookware now and to look for Made In in their favorite restaurant and hotel kitchens. This reinforces the brand's association with high-quality professional kitchens. - 01:06–01:09 01:06–01:09 The ad ends with the Made In logo.

# Ad summary This ad promotes the Made In saucier, highlighting its unique rounded edges, Italian-made 5-ply stainless clad body, and compatibility with various cooktops and ovens. The ad emphasizes the saucier's ability to provide an even cooking experience, eliminate hot spots, and bring out the best in simple ingredients, ultimately reducing the need for multiple cookware pieces. # Brand positioning Made In is presented as a premium cookware brand that caters to both home cooks and Michelin star chefs. The brand emphasizes quality, performance, and durability, positioning itself as an investment in long-lasting cookware. It aligns with a lifestyle of culinary excellence and simplicity, offering tools that enhance the cooking experience and eliminate the need for multiple specialized items. The brand pushes against the norm of buying low-quality, disposable cookware, instead promoting the value of investing in a single, high-quality piece that is guaranteed to last. # Product The Made In stainless clad saucier is a versatile cooking pot designed for making silky smooth sauces and various pasta dishes. It features unique rounded edges that allow for consistent stirring without clumping in the corners. The saucier is made with an Italian-made, 5-ply stainless clad body, providing an even cooking experience that eliminates hot spots and brings out the best in the simplest ingredients. It is compatible with gas, electric, and induction cooktops and can easily transfer to the oven. The saucier aims to reduce the need for multiple pieces of cookware, offering a single, high-quality solution for various cooking needs. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the product in a clean and appealing way. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout the ad. The production quality is high-end, with natural lighting and clear visuals. The pacing is consistent, with cuts timed to highlight product features and cooking actions. The overall visual style supports the intended tone of quality and sophistication. # Hooks Spoken: If you love pasta and don't have this pot, you're missing out. Text overlay: The must-have pot for pasta lovers Visual: 00:00–00:02: A man holds up a stainless steel saucier in front of a kitchen background. The kitchen features light wood cabinets, a white countertop, and a tiled backsplash. The man is wearing a gray t-shirt, glasses, and a baseball cap. He is centered in the frame, looking directly at the camera. The camera is stationary, and the lighting is bright and natural. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that using multiple, low-quality pots and pans is a hassle and a waste of money. "Instead of buying a few low quality pots and pans you'll end up tossing in a couple of years..." # Value propositions - The saucier's unique rounded edges allow for consistent stirring without clumping in the corners. - The Italian-made, 5-ply stainless clad body provides an even cooking experience that eliminates hot spots. - The saucier is compatible with gas, electric, and induction cooktops and can easily transfer to the oven, offering versatility and convenience. - Investing in one pot that's guaranteed to last forever is a cost-effective alternative to buying multiple low-quality pots and pans. # Benefits - Silky smooth sauces with minimal cleanup - Consistent stirring without clumping in the corners - Even cooking experience that eliminates hot spots - Brings the best out in the simplest ingredients - Compatible with gas, electric and induction cooktops - Easily transfer to the oven - Eliminating the need for multiple pieces of cookware in most pasta dishes - Guaranteed to last forever # Features - Unique rounded edges - Italian-made, 5 ply stainless clad body - Compatible with gas, electric and induction cooktops - Easily transfer to the oven # Call to action Order your saucier before it sells out at madeincookware.com # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing the product's features and benefits through a creator. # Storyline - 00:00–00:02 The ad begins with the creator holding up the saucier, stating that if you love pasta and don't have this pot, you're missing out. This is intended to grab the viewer's attention and highlight the product's importance for pasta lovers. - 00:02–00:08 The creator introduces the stainless clad saucier from Made In, claiming it's what Michelin star chefs use to make silky smooth sauces with minimal cleanup. This is intended to establish the product's quality and appeal to a discerning audience. - 00:08–00:12 The ad highlights the saucier's unique rounded edges, which allow for consistent stirring without clumping in the corners. This is intended to showcase a key feature and its practical benefit. - 00:12–00:22 The ad emphasizes the Italian-made, 5-ply stainless clad body, which provides an even cooking experience that eliminates hot spots and brings out the best in simple ingredients. This is intended to further reinforce the product's quality and performance. - 00:22–00:27 The ad mentions that the saucier is compatible with gas, electric, and induction cooktops and can easily transfer to the oven. This is intended to highlight the product's versatility and convenience. - 00:27–00:33 The creator states that you can cook anything, anywhere in the saucier, eliminating the need for multiple pieces of cookware in most pasta dishes. This is intended to emphasize the product's value and space-saving benefits. - 00:33–00:40 The ad advises viewers to invest in one pot that's guaranteed to last forever instead of buying a few low-quality pots and pans they'll end up tossing in a couple of years. This is intended to position the product as a long-term investment. - 00:40–00:44 The ad concludes with a call to action to order the saucier before it sells out at madeincookware.com. This is intended to create a sense of urgency and drive immediate purchases.