What is the Social Comments ad format?

# Ad summary This ad promotes Catbird's new silver jewelry line. It features comments requesting silver options, showcases the jewelry-making process in their studio, and highlights various pieces from the collection, including necklaces, rings, and earrings. The ad concludes by inviting viewers to consider how they would wear their silver. # Brand positioning Catbird is presented as a brand that listens to its customers, responding directly to their requests and preferences. The brand emphasizes a personalized approach to jewelry, positioning itself as a provider of pieces that "feel like you." Catbird's positioning is a blend of both functional (providing quality jewelry) and emotional (creating pieces that resonate with individual style and identity). The brand embraces the current market desire for silver jewelry. # Product The ad showcases Catbird's new line of silver jewelry, featuring a variety of necklaces, rings, and earrings. The necklaces include delicate chains with pendants in various designs, such as hearts, hands, and cat faces. The rings are shown as stackable pieces with unique textures and gemstone details. The earrings are presented as both dainty and statement pieces, including a bow design. All items are made of silver. A key USP highlighted is the personalized nature of the jewelry, inviting customers to express their individual style and explore how they would incorporate the silver pieces into their wardrobes. Purchase barriers are addressed by demonstrating how Catbird responds to consumer demand. # Visual style The ad has a polished and bright aesthetic, with a focus on showcasing the jewelry in a clean and appealing manner. The editing style includes quick cuts to maintain a fast pace, typical of social media content. The production quality is high, giving it a commercial feel. The visual motifs include close-up shots of the jewelry to highlight the details. The pacing is consistent throughout the ad, and the cuts are timed to the music. # Hooks Spoken: 00:00–00:05: You in the comments: Text overlay: 00:00–00:05: Catbird / 00:00–00:05: You in the comments / 00:00–00:03: came here to ask for silver. i see the silver girlies got here already! (comment bubble) / 00:01–00:04: Love!! Will these come in silver? (comment bubble) / 00:01–00:03: love it!!! pls do silver too 🙏 (comment bubble) / 00:02–00:03: Silver please ❤️ (comment bubble) / 00:02–00:05: Begging for these to come out in silver (they're soooo cute) (comment bubble) Visual: 00:00–00:04: Close-up shot of a person's neck adorned with multiple layered silver necklaces. The background is a light pink top. Comment bubbles pop up over the necklace. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the desire for silver jewelry, which customers have been requesting. A comment reads: "came here to ask for silver. i see the silver girlies got here already!" # Value propositions - Offers personalized jewelry that resonates with individual style and identity. - Provides silver jewelry as requested by customers. # Benefits - Jewelry that feels like you # Features - Silver jewelry - Necklaces - Rings - Earrings - Pendants (hearts, hands, cat faces) - Stackable rings - Gemstone details # Call to action None used. # Social proof - "came here to ask for silver. i see the silver girlies got here already!" (comment) - "Love!! Will these come in silver?" (comment) - "love it!!! pls do silver too 🙏" (comment) - "Silver please ❤️" (comment) - "Begging for these to come out in silver (they're soooo cute)" (comment) # Point of view - Customer 100% – The ad starts off with the customer's perspective, then moves into the brand's perspective. # Storyline - 00:00–00:04 The ad opens by showcasing layered silver necklaces on a person's neck. - 00:00–00:04 This shot responds to the shown user comments requesting silver jewelry. - 00:00–00:04 The audience experiences this from the perspective of the company directly addressing the customer's stated needs. This approach is friendly, responsive, and aims to convey a customer-centric brand attitude. - 00:05–00:07 The ad transitions to showing the jewelry-making process in Catbird's studio. - 00:05–00:07 The audience views this from the brand's point of view, highlighting craftsmanship and attention to detail in the jewelry production. This provides a behind-the-scenes look and emphasizes the brand's commitment to quality. - 00:08–00:14 The ad features close-up shots of individual silver jewelry pieces. - 00:08–00:14 The perspective is that of a product showcase, with the brand emphasizing the arrival of new silver items. The message is celebratory, announcing the availability of the requested products. - 00:15–00:19 The ad shows more necklaces. - 00:15–00:19 The perspective is showcasing the product again. The message is to show that this is jewelry that is "jewelry that feels like you." - 00:20–00:25 The ad concludes by showing how to wear silver pieces. - 00:20–00:25 The perspective is showcasing the product again. The message is to ask "How will you wear your silver?"

# Ad summary This ad uses screenshots of social media posts to highlight positive experiences with Needed prenatals. The ad leverages user-generated content in the form of testimonials on a social media platform to promote the benefits and quality of Needed prenatals, suggesting that the product effectively supports a healthy pregnancy. # Brand positioning Needed is presented as a provider of high-quality prenatal multivitamins, with an emphasis on supporting a healthy pregnancy. The brand is positioned as a solution for expectant mothers looking to maintain optimal health during pregnancy, focusing on efficacy and trustworthiness, as highlighted through positive customer experiences. The brand aims to instill trust by aligning with positive health outcomes, such as good bloodwork and vitamin levels, pushing against the notion that all prenatal vitamins are equally effective. # Product The ad features Needed Prenatal Multi, a multivitamin designed for pregnant women. It is highlighted as a product that supports a healthy pregnancy, with users reporting positive experiences such as improved bloodwork and vitamin levels. The product is packaged in a white bottle, and the label states that it contains 90 capsules and is a dietary supplement. The implied USP is its effectiveness in maintaining good health during pregnancy, making it a reliable choice for those seeking a high-quality prenatal vitamin. The product is presented for daily consumption to maintain the health of the consumer during pregnancy. # Visual style The ad features a user-generated content (UGC) aesthetic, using social media screenshots to create a relatable and authentic feel. The visuals are straightforward, focusing on clear presentation of the product and user testimonials, mimicking a casual social media post to increase scannability and trustworthiness in the feed. # Hooks Headline: Thoughts on "Needed" prenatals? # Funnel stage Consideration # Pain points The ad addresses the common frustration of needing a high-quality prenatal vitamin that supports a healthy pregnancy, as expressed by the statement, "I def would recommend Needed if you are looking for a good quality prenatal!" # Value propositions - Looking for a good quality prenatal? -> Needed # Benefits - I feel GREAT - had a very smooth 1st and 2nd trimester - All my bloodwork has been good and my vitamin levels have been in a very good level # Features - Prenatal Multi - 90 CAPSULES - DIETARY SUPPLEMENT # Call to action None used. # Social proof - "Hi! I've been using the multi vitamins from Needed and have loved them. I feel GREAT and had a very smooth 1st and 2nd trimester. All my bloodwork has been good and my vitamin levels have been in a very good level (I used to be Vitamin D deficient early 2023)." - "I def would recommend Needed if you are looking for a good quality prenatal!" # Point of view - Customer, in top testimonial, providing personal experiences and positive health outcomes with Needed prenatals. - Customer, in bottom testimonial, giving a direct recommendation based on the product's quality. - Brand, showcasing the product container, emphasizing brand recognition and essential product information. - External source, disclaimer stating the claims have not been evaluated by the FDA, ensuring legal compliance. # Storyline - The ad opens with a question on a social media platform about "Needed" prenatals. This captures the viewer's attention by presenting the topic as a discussion point and a question others are asking, setting up the premise for subsequent user testimonials from a customer point of view. - A user shares their experience using Needed multivitamins, emphasizing positive outcomes such as feeling great, experiencing smooth trimesters, and maintaining good bloodwork and vitamin levels. This reinforces the product's effectiveness and reliability, as reported by a customer. - Another user recommends Needed for those seeking a good quality prenatal. This provides additional validation and reinforces the product's reputation, as told from the point of view of a satisfied customer. - The ad features the Needed product container with its labeling clearly visible, reinforcing brand recognition and providing essential information about the product. This is shared from the brand's point of view, putting the product front and center. - A disclaimer states that the claims have not been evaluated by the FDA and the product is not intended to diagnose, treat, cure, or prevent any disease. The brand is making sure the user knows the legal restrictions around supplements in the US, from an external source.

# Ad summary This ad is a screenshot of a social media post on Reddit. The post asks users what tools they are using to run ads on Meta, and a user recommends Superads, which can be used for free. # Brand positioning The brand, Superads, is presented as a helpful tool for running ads on Meta. The brand is positioned as a free resource, which makes it accessible to a wide range of users. The brand aligns with the values of simplicity and affordability, and it pushes against the norm of expensive or complicated ad tools. The brand positioning is functional, focusing on the performance and simplicity of the tool. # Product Superads is presented as a tool that can be used for free to run ads on Meta. The product is for anyone who is running ads on Meta and is looking for a tool to help them do so. The ad addresses the purchase barrier of cost by explicitly stating that the tool can be used for free. The ad is telling the viewer that Superads is worth trying because it is a free and helpful tool for running ads on Meta. # Visual style The ad has a platform-native style, mimicking the look and feel of a Reddit post. The production quality is low, resembling a screenshot taken on a phone. The typography is simple and legible, and the overall design is clean and minimal. This style might impact scannability by blending in with organic content, but it could also increase trust and authenticity. # Hooks Headline: If you're running ads on Meta, which tools are you using? # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the difficulty of finding a good tool for running ads on Meta. The ad addresses this by showing a user asking what tools people are using to run ads on Meta: "If you're running ads on Meta, which tools are you using?" # Value propositions - Superads is a free tool to help run ads on Meta # Benefits - A tool to help run ads on Meta # Features - Can be used for free # Call to action None used. # Point of view - Customer: The first post is from a user asking a question, indicating a customer's perspective. - Customer: The second post is from a user recommending a product, indicating a customer's perspective. # Storyline - The ad starts with a question from a user on Reddit asking what tools people are using to run ads on Meta. This is included to engage the audience and make them think about their own experiences with running ads on Meta. The audience is experiencing it from the perspective of a user on Reddit. - The ad then shows a response from another user recommending Superads and stating that it can be used for free. This is included to provide a solution to the problem of finding a good tool for running ads on Meta. The audience is experiencing it from the perspective of a user on Reddit.

# Ad summary This ad promotes a new line of lip balms from cocokind that are flavored like OLIPOP soda. The ad starts with different colors of product being poured over the tops of the tubes and then shows product packaging and the actual lip balm next to the corresponding OLIPOP soda flavor. # Brand positioning cocokind is presented as a clean beauty brand that aligns with Gen Z trends and wellness culture through its partnership with OLIPOP, the popular low-sugar soda brand. The brand seems to be pushing against the beauty industry's exclusivity and perfection by presenting itself as fun, approachable, and transparent. This is reinforced by the use of user-generated content (UGC) and the highlighting of customer feedback, which suggests a brand that values community and inclusivity. The functional aspect of the brand lies in its commitment to clean ingredients and effective skincare, while the emotional aspect is rooted in creating a positive, relatable, and enjoyable beauty experience. # Product The featured product is a line of lip balms from cocokind that are flavored like OLIPOP soda. These lip balms come in three flavors: Strawberry Vanilla, Cream Soda, and Cherry Cola, mirroring popular OLIPOP soda flavors. Each lip balm comes in a tube with a screw-off cap that has a loop to attach a charm. These lip balms are inspired by OLIPOP flavors, lock in hydration, and provide a soft, cushiony feel. The price is $12 each. The collaboration aims to provide a fun, hydrating lip care option that connects the experience of using beauty products with the enjoyment of a low-sugar soda. # Visual style The ad has a bright and clean aesthetic, characteristic of skincare and beauty product promotions on platforms like TikTok and Instagram. The editing features quick cuts and static shots, which maintains a brisk pace. The high production quality gives the ad a polished commercial feel, enhancing the brand's image while ensuring clarity in showcasing the products. The pacing is consistent, maintaining a rhythm that is typical of social media product demos. # Hooks Spoken: 00:05–00:06 Your favorite OLIPOP flavors are now lip balms Text overlay: your favorite OLIPOP flavors are now lip balms Visual: 00:05–00:06 A fair-skinned hand holds three Cocokind lip balms hanging from a white wooden door, illuminated by sunlight and casting shadows. The lip balms are in the flavors cream soda, strawberry vanilla, and cherry cola. Each balm is attached to a ring that connects it to a charm. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Enjoy your favorite OLIPOP flavors as lip balms. - Hydrating and softening lip care - Price: $12 each # Benefits - Locks in hydration - Soft, cushiony feel # Features - Inspired by OLIPOP flavors - Locks in hydration - Soft, cushiony feel # Call to action None used. # Social proof - The ad uses numerous social media comments from users who are excited about the product to convey the idea that it is highly desirable. # Point of view - Brand 100% – The entire ad is presented from the perspective of the brand using a well lit, product-focused setting to promote its collaboration with OLIPOP. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with close-up shots of the lip balm tubes as different colored lip balm product is squeezed onto the top of them, creating a glossy, colorful cascade. This is intended to grab attention and showcase the product's texture and variety, focusing on the brand's new scented line. The perspective is from the brand. - 00:05–00:18 00:05–00:18 The camera shows a hand holding three lip balms, each connected to a charm. Next, the ad displays a hand holding the boxed product followed by the tube, and then showcases the cocokind lip balm next to the corresponding can of OLIPOP soda. It focuses on the collaboration and its benefits.

# Ad summary This video features a creator discussing the viral internet 'problem' of NBA player Kevin Durant's dry, 'ashy' legs, framed as the 'biggest crime in basketball.' The creator highlights the public commentary and Durant's apparent reaction to it, before revealing CeraVe Moisturizing Cream as the solution to this 'skincident.' The ad concludes with the creator jokingly equating CeraVe's efficacy to a 'lotion deal' for both Kevin Durant and himself, suggesting everyone should stop 'skipping leg day' (meaning moisturizing) with CeraVe. # Brand positioning CeraVe is presented in the ad as a simple, effective, and accessible solution for common skin issues, even for high-profile individuals like NBA star Kevin Durant. The brand aims to occupy a space in the consumer's mind as the go-to, no-nonsense product for dry skin. It aligns with values of practicality, effectiveness, and solving everyday problems without unnecessary fuss or luxury. The ad implicitly pushes against the idea that complex or expensive skincare is always necessary, instead suggesting that a basic, dermatologist-developed product can address significant, publicly embarrassing issues. Its positioning is functional, emphasizing its ability to resolve the 'ashy legs' problem directly and efficiently, leading to visibly healthier skin. # Product The product featured is CeraVe Moisturizing Cream, presented in a large white tub with a blue label. It is shown as a solution for extremely dry, 'ashy' skin, as exemplified by NBA player Kevin Durant's legs. The ad implies it is for anyone experiencing significant skin dryness, particularly on areas like legs. The primary USP highlighted is its powerful moisturizing capability, which can transform 'ashy' skin to 'better than ever' and prevent dryness, even in challenging, dry climates like Houston, Texas. The ad conveys that this simple product can solve a persistent, embarrassing problem effectively and easily, making it worth trying for anyone seeking hydrated skin. # Visual style The ad features a hybrid visual style, blending polished, professional-looking 'reenactment' footage (Kevin Durant) with more casual, UGC-style direct address from the creator. The editing is fast-paced with frequent cuts (approximately 1-2 cuts per second) and dynamic transitions, typical of short-form social media content. Visual motifs include text overlays in bright, eye-catching colors, quick zooms, and rapid scene changes to maintain engagement. The production quality is high, with clear audio and crisp visuals, giving it a 'made for Reels/TikTok' feel that enhances its relatability and shareability. The pacing is consistently quick, synchronized with the energetic voiceover and background music. Product appearances are often highlighted with close-ups or spotlight effects. # Hooks Spoken: What was just spotted in Kevin Durant's bag, that has led to the biggest crime in basketball being solved? Text overlay: #ad / Durant's / bag / that has / BIGGEST / CRIME / basketball / SOLVED / SOLVED? Visual: A male creator with a beard and white baseball cap (red text 'All Hail Hoops Club') in a white t-shirt sits in front of a Rode microphone with a red foam cover. He is looking directly at the camera, gesturing with his hands. The background is a dimly lit room with sports memorabilia (e.g., a framed jersey) on the wall. The camera is stationary and chest-level. / A side profile shot of NBA player Kevin Durant (Male 2) performing leg presses in a gym. He is wearing a white t-shirt, dark shorts, and white sneakers with black socks. His left leg, closest to the camera, shows signs of dry, 'ashy' skin. A blue gym bag with a white CeraVe tub on top is visible to the right. The camera is stationary and at mid-level. / A close-up of a blurred object under a leg press machine, with hands (presumably Male 2's) holding it. A blue gym bag is underneath, and a white CeraVe tub is seen on top of the bag, briefly illuminated by a spotlight. The camera is stationary and focused on the product. / A dark, ominous shot of a person in a hooded sweatshirt from the chest up, with their face completely shadowed. Red text 'CRIME' is at the top of the screen. A small orange basketball is at the bottom. The camera is stationary. / The same dark shot of the hooded figure and basketball. A green, distressed-look 'SOLVED' stamp is animated to appear diagonally across the screen, followed by white text 'SOLVED?'. The camera is stationary. # Funnel stage Consideration # Pain points The central pain point is 'ashy legs' or extremely dry, flaky skin, as explicitly shown through close-ups of Kevin Durant's legs and mentioned in the online comments. This dryness is presented not just as a physical discomfort but also as a source of public ridicule and embarrassment for Kevin Durant, turning a personal issue into a 'crime in basketball' or a 'skincident.' The ad emphasizes how 'he's been getting grilled online for years about this' and 'some users even calling his skin flammable.' # Value propositions - solves the largest 'skincident' - makes skin 'better than ever' # Benefits - fixed his biggest problem - saved his career - better than ever # Features - moisturizing cream # Call to action None used # Social proof - Bro KD...PLEASE put some lotion on yo legs dawg. – (Twitter/X post) - Every time i forget to put lotion on my legs i think about that one photo of Kevin Durant's ashy ankles. – (Twitter/X post) - No way KD can be that Ashy!!!!! No way lol. OMG. – (Twitter/X post) - There's ashy and then there's Kevin Durant. – (Twitter/X post) - Kevin Durant know damn well that running down court with ashy legs is highly flammable. – (Twitter/X post) # Point of view - Customer 60% – The creator acts as a relatable, engaging figure explaining a viral internet phenomenon and offering a personal endorsement of the product as a solution. - External source 40% – Visuals and mentions of Kevin Durant, including his reaction to social media comments, as well as the tweets themselves, provide external context and validation of the problem. # Storyline - 00:00–00:05 The creator opens with a dramatic question, setting up a mystery around Kevin Durant and a 'crime' in basketball. - 00:05–00:09 The creator reveals the 'crime' – Kevin Durant's dry, 'ashy' legs – and how it impacted his career, highlighting the widespread public awareness of this issue. - 00:09–00:13 The creator reminds the audience of the viral image of KD's 'ashy legs,' emphasizing the severity of the problem with visual proof. - 00:13–00:19 The creator explains that KD has been ridiculed online for years about his dry skin, showcasing various social media comments to underscore the public's perception and the severity of the 'problem.' - 00:19–00:26 Kevin Durant is shown reading a specific tweet calling his legs 'highly flammable,' with his reaction conveying a mix of disbelief and acceptance of the online banter. - 00:26–00:34 The creator narrates how the dry skin issue escalated for KD when he moved to a dry climate, suggesting a point where he realized a change was needed. - 00:34–00:38 The creator dramatically reveals that KD was spotted with CeraVe Moisturizing Cream at the gym, presenting this as the pivotal 'change' he made. - 00:38–00:43 The creator emphasizes the significance of this discovery ('huge deal') and poses a rhetorical question about whether CeraVe could solve the 'skincident' in professional sports, building anticipation. - 00:43–00:52 The creator answers his own question, linking KD's use of CeraVe to his improved skin, humorously twisting the 'skipping leg day' trope from muscle building to moisturizing. - 00:52–00:59 The creator shows his own use of CeraVe at the gym, reinforcing the product's effectiveness and his personal endorsement, drawing a parallel with KD's transformation.

# Ad summary This ad for Create highlights positive customer reviews about the product while showing various stages of its production. The combination of social proof and behind-the-scenes visuals aims to build trust and excitement around the product, positioning it as a reliable and effective supplement. # Brand positioning Create is presented as a brand focused on delivering effective and enjoyable creatine supplements in gummy form. The brand aligns with an active, health-conscious lifestyle, catering to individuals seeking a convenient and palatable way to incorporate creatine into their routines. Create pushes against the norm of traditional creatine powders by offering gummies, emphasizing ease of use and enjoyment, positioning itself as a functional and emotionally appealing brand that prioritizes convenience and taste without sacrificing efficacy. # Product Create gummies are creatine supplements designed for athletes and fitness enthusiasts who want a convenient alternative to traditional creatine powders. The gummies are easy to take on the go and are positioned as better tasting. The ad emphasizes the product's ease of use, portability, and palatable form, addressing the common barriers of chalky taste and the inconvenience of mixing powders. These benefits are highlighted to convey that Create gummies are a worthwhile and user-friendly option for anyone looking to enhance their performance. # Visual style The ad has a bright and clean aesthetic, with a UGC feel due to the use of customer reviews and behind-the-scenes production shots. The editing style is quick and snappy, with fast cuts between different product visuals and review overlays. The pacing is consistent, keeping the viewer engaged and emphasizing the product's popularity and quality. # Hooks Text overlay: 00:00–00:21 THE CREATE REVIEWS ARE IN!!! / 00:00–00:06 Sour Apple was there for me when no one else was (Comment) / 00:00–00:06 I voted for Sour Apple in the NYC mayoral election (Comment) Visual: 00:00–00:02: A close-up shot of numerous green Creatine gummies, appearing as if on a large tray. The gummies are scattered, with some overlapping, creating a dense, textured visual. The background is a light green, consistent with the color of the gummies, enhancing the monochromatic theme. The top of the frame has a bold, white text overlay: "THE CREATE REVIEWS ARE IN!!!" Beneath the title are two overlaid comments in white caption boxes. The camera is static and positioned directly above, offering a top-down view of the product and overlaid text. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common problem of creatine powders being inconvenient, chalky tasting, and difficult to mix. "As a physician assistant in neurosurgery training for a half ironman I swear by creatine. Started taking these creatine gummies and will never go back to powder again. Love your product!!" # Value propositions - Creatine gummies: Convenient and easy-to-consume form of creatine - Easy on the stomach gummies: appeals to users with sensitive stomachs # Benefits - Easy to take - Convenient - Palatable alternative to traditional creatine powders - Effective # Features - Creatine gummies - Easy on the stomach # Call to action None used. # Social proof - "Sour Apple was there for me when no one else was" – amalaboutit (Customer) - "I voted for Sour Apple in the NYC mayoral election" – _ajayjoshy_ (Customer) - "As a physician assistant in neurosurgery training for a half ironman I swear by creatine. Started taking these creatine gummies and will never go back to powder again. Love your product!!" – brit_banks98 (Customer) - "Just got and tried my watermelon. Have been with y'all since the close to solid sticky blob days. Excited for these and the future." – JustKim (Customer) - "Just started taking it last summer after I lost 90 pounds...... jacked 💪🏾" – blackwellth04 (Customer) - "The BEST/easy on the stomach gummies out there. So beyond pleased. I pop them like gummies right after my runs or rides" – alongthetri (Customer) # Point of view - Customer 75% – The ad relies heavily on customer testimonials and reviews to promote the product, making the customer's perspective central. - Brand 25% – The brand's perspective is conveyed through the presentation of the product and its production, as well as the overall theme of the ad, which aims to highlight the brand's commitment to quality and customer satisfaction. # Storyline - 00:00–00:02 The ad starts with a series of on-screen text overlays featuring positive customer reviews of Create gummies. This immediately establishes the product's credibility and popularity among users. - 00:02–00:25 The ad continues to show a stream of different reviews, with shots of the product in production in the background. This reinforces the message of customer satisfaction while also showcasing the manufacturing process.

# Ad summary This ad is for Hers, a brand that provides weight loss treatment online. It presents a testimonial in the form of a screenshot of a post by Dr. Sandy Van, Chief Medical Officer of Hims & Hers Canada, discussing the challenges people face in improving their health. # Brand positioning Hers is presented as a supportive and science-backed solution for weight loss, specifically targeting women. The brand aims to occupy a space of empathy and understanding in the consumer's mind, acknowledging the effort and determination individuals invest in their health. It conveys that the problem isn't a lack of willpower but rather the tools available. Hers aligns with values of science, support, and self-compassion, suggesting a lifestyle of empowerment through effective healthcare solutions, and pushes against the norm of blaming individuals for their weight struggles. # Product The product is weight loss treatment provided by Hers, prescribed online by Canadian doctors. It is for people who have struggled with weight loss and are seeking a science-backed solution. The ad suggests that the treatment addresses the problem of ineffective tools, offering a path to weight loss that lifts 'years of guilt and shame.' The unique selling point (USP) is that the treatment is backed by science and prescribed online, removing the need for in-person visits. The ad targets those who feel the problem isn't them, but rather the lack of effective solutions. # Visual style The ad uses a clean and professional visual style, mimicking the appearance of a social media post. The layout is simple and direct, with a focus on text and clear messaging. The color palette is soft and calming, with a light green background that creates a sense of trustworthiness and serenity. Production quality is moderately polished. # Hooks Headline: As an obesity physician, I've seen how much effort and determination people put into trying to improve their health - it was never a lack of willpower. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the feeling of guilt and shame associated with weight loss struggles, stemming from the misconception that it's solely a matter of willpower. "it becomes clear that the problem wasn't you, but the tools you were given, and that understanding can help lift years of guilt and shame." # Value propositions - Science-backed treatments that address the root cause of weight loss struggles, rather than blaming individuals. # Benefits - Lifts years of guilt and shame # Features - Treatments backed by science - Prescribed online by Canadian doctors # Call to action Visit forhers.ca # Social proof - "As an obesity physician, I've seen how much effort and determination people put into trying to improve their health - it was never a lack of willpower." – Dr. Sandy Van, Chief Medical Officer, Hims & Hers Canada # Point of view - External source: The main text of the ad is presented as a social media post from Dr. Sandy Van, Chief Medical Officer, Hims & Hers Canada, lending authority and credibility to the claims. - Brand: The footer mentions that the weight loss treatment is by Hers and is prescribed online by Canadian doctors, highlighting the brand and its services. # Storyline - The ad opens with a screenshot of a social media post that builds credibility and provides a testimonial from Dr. Sandy Van, Chief Medical Officer of Hims & Hers Canada. This is included to establish trust and showcase expertise, and the audience is experiencing it from the external source of the doctor's professional opinion. - Dr. Van shares her insights as an obesity physician, emphasizing that people's struggles with health are not due to a lack of willpower. This is included to address a common misconception about weight loss and establish empathy, and the audience is experiencing it from the doctor’s point of view. - The post highlights that the problem lies in the tools provided, not the individual, and that understanding can lift years of guilt and shame. This is included to position the brand as a solution that acknowledges the challenges faced by individuals, and the audience is experiencing it from the doctor’s point of view. - The ad concludes with a call to visit forhers.ca and emphasizes that the weight loss treatment is prescribed online by Canadian doctors. This is included to prompt viewers to take action and learn more about the brand's offering, and the audience is experiencing it from the brand's point of view.

# Ad summary This ad features a mom influencer reviewing Coterie diapers. She addresses the problem of newborn sleep issues and promotes the product as the solution to getting a good night's sleep, while also highlighting the perks of a Coterie subscription. # Brand positioning Coterie positions itself as a premium diaper brand focused on high-performance and comfort for babies, addressing the pain points of parents struggling with newborn sleep. They aim to occupy the space of high quality and convenience, promising better sleep and fewer leaks than traditional brands, while encouraging subscription for added benefits. The brand pushes against category norms of mass-market disposable diapers by offering more absorbent and comfortable diapers to justify a higher price point, all while focusing on a functional and lifestyle-based emotional appeal to parents. # Product Coterie diapers are presented as an advanced, highly absorbent diaper designed for optimal comfort and convenience. The ad emphasizes the diaper's absorbency, which can allow both baby and mother to sleep through the night, as well as the perfect fit to prevent middle-of-the-night leaks or blowouts. The product addresses the challenge of frequent diaper changes and disrupted sleep schedules by offering a diaper that claims to need to be changed less often, promoting both comfort and better rest for the baby, and more uninterrupted sleep for the parent. A subscription provides additional perks like 10% off your order and a free trial pack of the next size up. # Visual style The ad features a UGC-style aesthetic with natural lighting and casual home environments, creating a sense of authenticity and relatability. The editing style incorporates quick cuts to keep the pace energetic and engaging. The overall production quality leans toward a hybrid approach, blending polished commercial elements with the raw feel of user-generated content, and the visuals are timed to match the rhythm of the music. # Hooks Spoken: Turns out the secret to better sleep wasn’t the $2,000 bassinet everyone recommended. Text overlay: Sleeping 8 hrs/night with a newborn?!?!* / $95 a month for diapers? Is it actually worth it? (Comment) / Turns out the secret / *individual results may vary / wasn’t the $2,000 bassinet / everyone recommended. Visual: 00:00–00:02 Interior bedroom with muted colors. A woman with dark hair sits in an armchair, cradling a baby and feeding them a bottle. To the left of the frame, a comment from emma.geller reads, “$95 a month for diapers? Is it actually worth it?” The timestamp 2025-11-09 09:05:28 is visible in the top left corner. / 00:02–00:04 A woman stands in a light grey crib, placing a baby inside. The timestamp 2025-11-09 09:05:28 is visible in the top left corner. # Funnel stage Consideration # Pain points The central frustration is the lack of sleep and constant disruptions that new parents face due to diaper leaks, blowouts, and the need for frequent changes. This is highlighted by the initial question: "Sleeping 8 hrs/night with a newborn?!?!*” # Value propositions - The price is worth it for me to get 9 hours of sleep. - So they're even cheaper. # Benefits - Get 9 hours of sleep - He stays comfortable all night - Haven’t had one middle-of-the-night leak or blowout - Can actually use fewer diapers now - Lasts me way longer - Protect your peace # Features - Super absorbent - Fits perfectly # Call to action Try Coterie. # Social proof - “I haven’t had one middle-of-the-night leak or blowout.” – Female 1 (Creator) - “I forgot how good life feels when you actually sleep through the night.” – Female 1 (Creator) - “One pack of Coterie lasts me way longer.” – Female 1 (Creator) # Point of view - Customer 100% – The ad is presented entirely from the perspective of a mother reviewing a product she uses. # Storyline - 00:00–00:01 The ad opens with a question about whether it is possible to get 8 hours of sleep at night with a newborn. - 00:01–00:05 The creator then reveals that the secret is not an expensive bassinet, but the right diaper. - 00:05–00:11 She introduces Coterie diapers, highlighting that they only cost about 50 cents a night, and the price is worth it for her to get 9 hours of sleep. - 00:11–00:18 The creator proceeds to highlight the qualities of the diaper, saying that it is super absorbent, comfortable all night, and fits perfectly, so she hasn't had one middle of the night leak or blowout. - 00:18–00:21 She continues her review, stating that she forgot how good life feels when you actually sleep through the night. - 00:21–00:27 The creator goes on to say that Coterie diapers are so good that she can use fewer diapers. One pack lasts longer, and is therefore even cheaper. - 00:27–00:36 Finally, the ad wraps up by presenting an offer of 10% off your order when you subscribe, with a bunch of perks, including a free trial pack of the next size up.

# Ad summary This ad presents marketing advice for boosting social media engagement through a demo using the layout of an Instagram post. # Brand positioning Disruptive is presented as a marketing company providing tips to increase engagement on social media platforms. The company positions itself as knowledgeable and personable with the goal of improving the ads of other companies. The brand aims to be approachable and relatable. The focus is on performance and practicality, providing functional advice for its target audience. # Product The company offers consulting services and expertise to help businesses improve their advertising strategies and boost engagement on social media. The service aims to assist with generating leads and optimizing ad performance. The product is designed for businesses looking to increase their visibility and effectiveness on platforms like Instagram. It addresses the need for businesses to stay relevant and competitive in the digital marketing landscape. The ad showcases specific tactics that can be implemented to enhance engagement. The ad suggests that Disruptive's services are valuable for anyone looking to improve their social media advertising results. # Visual style The ad has a polished, commercial aesthetic with vibrant background colors. Editing includes quick cuts and some graphics. The production quality is high, giving it a professional feel. The video maintains a consistent pacing with an upbeat and engaging rhythm. # Hooks Text overlay: 4 tips on boosting engagement! (Instagram Post) / ok wut this is amazing (Instagram Post) / can't stop watching this (Instagram Post) Visual: 00:00–00:03 The screen shows the layout of an Instagram post with the Disruptive logo and handle at the top. There are two women: Woman 1 with blonde, wavy hair, glasses, a pink hair clip, a pink shirt and a white cardigan; and Woman 2, with long brown hair, a black blazer over a white button-up shirt. A laptop is between them, displaying a pink plus-shaped icon over a heart. Woman 2 gestures with her hand as if liking the post. They are in a room with purple and pink gradient background lighting. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of not getting enough engagement on social media posts. The Instagram post shows likes, and the text overlays show the viewers can't stop watching. # Value propositions - Provides practical steps to boost ad engagement and performance. The format makes the benefits and value clear. # Benefits - Boosted engagement leads to more effective ads # Features - Provides tips on boosting engagement # Call to action Let's Chat → # Social proof - "ok wut this is amazing" – Commenter (Instagram User) - "can't stop watching this" – Commenter (Instagram User) # Point of view - Brand 100% – The ad is presented from the official perspective of the Disruptive marketing company showcasing their services. # Storyline - 00:00–00:10 The ad begins with a demonstration of boosting engagement on social media posts by adding interactions. - 00:00–00:10 The demo continues to showcase the process of liking an Instagram post. - 00:10–00:15 The ad concludes with the company logo and messaging about their ads being well-received.

# Ad summary This ad shows a screenshot of a Reddit post from r/SmallBusiness, with a frustrated user detailing the difficulties of hiring freelancers. A commenter responds, saying they 'felt this' and switched to Fiverr Pro where everyone is vetted and portfolios are legit. # Brand positioning This ad promotes Fiverr Pro as a solution for businesses looking to hire freelancers. The brand is positioned as a more professional, vetted, and reliable platform than other freelance sites. The ad focuses on easing the common frustrations of hiring freelancers, such as unqualified candidates and unreliable communication, and implies that Fiverr Pro offers a smoother, more trustworthy experience. # Product Fiverr Pro is a platform designed to connect businesses with vetted and professional freelancers. The ad highlights that freelancers on Fiverr Pro have already had their portfolios vetted and are legitimate, saving businesses time and hassle in the hiring process. The main USP is that using Fiverr Pro eliminates the need to 'babysit the process,' offering a more professional hiring experience. # Visual style The visual style is very basic and mimics the default appearance of a Reddit post. The ad features a dark gray background with standard Reddit icons and text formatting. # Hooks Headline: Why is hiring freelancers still this hard? # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of hiring freelancers who may not be qualified or reliable: "Every site says 'top talent' but I still have to: interview 6 people, explain my project 10 times, and just hope they don't ghost me. I'm trying to grow a business, not run auditions." # Value propositions - Everyone's vetted already, portfolios are legit, and I didn't have to babysit the process. # Benefits - It's WAY different - Didn't have to babysit the process - First time hiring actually felt... professional # Features - Vetted professionals - Legit portfolios # Call to action None used. # Social proof - "I felt this. Switched to Fiverr Pro and it's WAY different. Everyone's vetted already, portfolios are legit, and I didn't have to babysit the process. This is the first time hiring actually felt... professional?" - Lucky-Hamster-3692 # Point of view - External source: The ad uses the point of view of a Reddit user who is frustrated with hiring freelancers, sharing their difficulties with interviewing, explaining projects, and facing unreliability. - Customer: The ad then introduces a second Reddit user as a customer who shares their positive experience with Fiverr Pro, emphasizing the platform's vetted freelancers, legit portfolios, and professional hiring process. # Storyline - The Reddit user u/overitfounder posts in the r/SmallBusiness subreddit and asks 'Why is hiring freelancers still this hard?'. They describe the frustrating process of interviewing multiple people, explaining their project repeatedly, and hoping they don't get ghosted, because they are trying to grow a business and don't want to waste time with auditions. This shares the real frustrations of small business owners when trying to find freelance support. - Another user, Lucky-Hamster-3692, responds by saying 'I felt this' and offers a solution. They share their positive experience with Fiverr Pro, highlighting that the freelancers there are vetted, have legit portfolios, and don't require constant supervision. This frames Fiverr Pro as a solution that made hiring feel professional for the first time.

# Ad summary An app user shares their positive experience using the app and screenshots are shown of the app's user interface. The testimonial emphasizes how the app helps manage expenses, set a budget, and find forgotten subscriptions. # Brand positioning This finance management app positions itself as an intuitive and effective solution for managing personal finances. The brand emphasizes ease of use, helping users track expenses, set budgets, and identify potentially costly subscriptions. It aims to occupy a space in the consumer's mind as a modern, tech-forward solution for financial awareness and savings. The brand promotes values of control, awareness, and financial empowerment. It offers a functional approach to personal finance, pushing against the complexity often associated with budgeting and money management apps, offering simplicity and actionable insights. # Product The product is a personal finance management app designed to help users track their spending, set budgets, and identify potentially forgotten subscriptions. The app shows the user's expenses in one place, helping them to manage their finances. Key features displayed within the app interface include a visual representation of saved money, shopping expenses, a breakdown of current monthly spending, and upcoming subscription payments. It appears targeted toward users who want a clear overview of their financial habits and a way to identify areas where they can save money. The app addresses the purchase barrier of subscription services that may be forgotten or overlooked, potentially costing the user significant amounts each month. # Visual style The ad uses a platform-native style, resembling a screenshot from a social media platform, enhancing scannability and stop power in the feed. The aesthetic combines UGC elements (a user's profile picture and testimonial) with a clean, modern app interface. It uses a flat design approach with a dark background and brightly colored interface elements to draw attention. The typography integration is clear, with simple fonts for legibility. # Hooks Headline: This app is INSANE! It shows your expenses in one place, helps set a budget, and even finds forgotten subscriptions potentially costing you $100s a month. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of forgotten subscriptions that can drain finances without the user's awareness. This is illustrated through the quote highlighting how the app "finds forgotten subscriptions potentially costing you $100s a month." # Value propositions - The app shows your expenses in one place, allowing for easy expense tracking - The app helps set a budget, saving users time and effort in financial planning - The app finds forgotten subscriptions potentially costing you $100s a month, maximizing savings # Benefits - Manage your expenses - Set a budget - Identify subscriptions potentially costing you $100s a month # Features - Shows your expenses in one place - Helps set a budget - Finds forgotten subscriptions # Call to action None used. # Social proof - "This app is INSANE! It shows your expenses in one place, helps set a budget, and even finds forgotten subscriptions potentially costing you $100s a month." # Point of view - Customer: The top portion of the ad features the user's profile and testimonial, which is the customer's point of view on the app's benefits. - Brand: The bottom portion shows a screenshot of the app's interface, which is the brand's point of view in order to demonstrate the app's features. # Storyline - The ad opens with a testimonial from a user, JennieM, who expresses how "INSANE" the app is because it shows expenses in one place, helps set a budget, and even finds forgotten subscriptions. This serves to immediately capture the viewer's attention and establish the app's value proposition, told from the customer's perspective to build trust. - The ad then transitions to a screen capture of the app's user interface, showcasing key features and demonstrating how the app helps visualize and manage finances. From the brand's perspective, this is included to provide a visual demonstration of the app's functionalities and ease of use.

# Ad summary This ad promotes Surreal's Banana High Protein Cereal, highlighting its popularity and limited availability. The ad features a female presenter who discusses the cereal's history, customer demand, and the 'love it or money-back' guarantee. # Brand positioning Surreal is presented as a brand that offers high-protein, low-sugar cereal with unique and limited-edition flavors. The brand acknowledges customer preferences and demand, bringing back popular flavors due to high demand. Surreal positions itself as a customer-centric brand that values feedback and offers a 'love it or money-back' guarantee, emphasizing confidence in their product and aiming to disrupt traditional cereal norms by offering healthier alternatives. # Product The ad promotes Surreal's Banana High Protein Cereal, a low-sugar cereal designed to be a healthier alternative to traditional cereals. It is explicitly stated to be high in protein and low in sugar. The cereal is presented as a limited-edition flavor that has been brought back multiple times due to popular demand. The packaging is bright yellow with an illustration of a cartoon character lifting a banana. The ad addresses the purchase barrier by offering a 'love it or money-back' guarantee for first-time orders. # Visual style The ad has a polished UGC feel, with bright lighting and clean backgrounds. The editing style includes quick cuts and smooth transitions. The production quality is high, supporting the intended tone of a modern, health-conscious brand. The pacing is consistent, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: Female 1: This flavor is so popular that we're bringing it back for a third time. Text overlay: This flavour is / that we're / for a third time Visual: 00:00–00:02 A woman stands in a bright, white kitchen, holding a yellow box of Surreal Banana High Protein Cereal. She is smiling and looking directly at the camera. The camera is stationary and at eye level. She then sits on the counter and eats cereal from a blue bowl. # Funnel stage Consideration # Pain points The ad addresses the frustration of missing out on a popular product due to limited availability and high demand. The ad shows customers looking stressed and disappointed when the cereal sells out. # Value propositions - Popular flavor being brought back due to high demand - High-protein, low-sugar cereal for a healthier option - Love it or money-back guarantee for first-time orders # Benefits - High-protein - Low-sugar - Healthier alternative to traditional cereals - Love it or money-back guarantee # Features - Banana flavor - High protein - Low sugar - Limited edition # Call to action What are you waiting for? # Social proof - People loved it and were gutted when they could no longer buy it. # Point of view - Customer 15% – The ad shows customers eating the cereal and giving positive reactions. - Brand 85% – The ad is primarily told from the brand's perspective, with a brand representative discussing the product and its history. # Storyline - 00:00–00:02 00:00–00:02 This flavor is so popular that we're bringing it back for a third time. The presenter introduces the Banana flavor cereal, emphasizing its popularity and return for a third time. This is conveyed through her enthusiastic tone and the visual of her holding and eating the cereal. - 00:02–00:07 00:02–00:07 We've released 12 limited edition flavors of our high-protein low-sugar cereal in the last two years. The presenter states that the brand has released 12 limited edition flavors of their high-protein, low-sugar cereal in the last two years. This is conveyed through her informative tone and the visual of different cereal boxes. - 00:07–00:10 00:07–00:10 But there's one our customers will not shut up about. The presenter highlights that there is one flavor that customers are constantly requesting. This is conveyed through her playful tone and the visual of the Banana cereal box. - 00:10–00:13 00:10–00:13 We first launched it in 2023 and it sold out in just two weeks. The presenter shares the history of the Banana cereal, stating it sold out quickly after its initial launch. This is conveyed through her informative tone and the visual of her sitting on a couch. - 00:13–00:16 00:13–00:16 People loved it and were gutted when they could no longer buy it. The presenter shares that people loved the cereal and were disappointed when it was no longer available. This is conveyed through her empathetic tone and the visual of customer comments. - 00:16–00:18 00:16–00:18 We brought it back again last year, but we made a mistake. The presenter states that the cereal was brought back last year, but the brand made a mistake. This is conveyed through her candid tone and the visual of a team meeting. - 00:18–00:22 00:18–00:22 We didn't actually realize how much you guys loved it and it sold out again almost instantly. The presenter admits that the brand underestimated the demand and the cereal sold out quickly again. This is conveyed through her apologetic tone and the visual of stressed customers. - 00:23–00:26 00:23–00:26 The good news? We've decided to bring back Banana for one final time. The presenter shares the good news that the Banana cereal is being brought back for one final time. This is conveyed through her enthusiastic tone and the visual of her sitting on a couch. - 00:26–00:28 00:26–00:28 The bad news, there's only a limited amount of boxes. The presenter shares the bad news that there is a limited amount of boxes available. This is conveyed through her serious tone and the visual of her pouring cereal into a bowl. - 00:29–00:33 00:29–00:33 We'll be reserving plenty for our subscribers. So if you want to try it before it sells out again, now is the time to buy. The presenter states that the brand is reserving plenty for subscribers and encourages viewers to buy it before it sells out again. This is conveyed through her encouraging tone and the visual of customers eating the cereal. - 00:34–00:40 00:34–00:40 If this is your first Surreal order, we have a love it or money-back guarantee. So if you don't love the cereal, just get in touch and we'll refund it with no questions asked. The presenter offers a 'love it or money-back' guarantee for first-time orders. This is conveyed through her reassuring tone and the visual of her using a laptop and pouring cereal into a bowl. - 00:40–00:42 00:40–00:42 So, what are you waiting for? The presenter ends the ad with a call to action, asking viewers what they are waiting for. This is conveyed through her enthusiastic tone and the visual of her sitting on a couch.

# Ad summary This ad uses a social media post format to promote Mitopure gummies. The post, styled as a tweet, features a user recommending against buying the gummies if the consumer already owns other longevity supplements, implying that Mitopure gummies are a comprehensive solution. # Brand positioning Mitopure is presented as a comprehensive solution for longevity, positioning itself as a brand that consolidates the benefits of multiple supplements into a single product. The brand aims to occupy the space of simplicity and efficiency in the consumer's mind, suggesting that its product eliminates the need for a complex regimen of various supplements. This positioning appeals to consumers seeking a straightforward approach to health and wellness, pushing against the norm of multi-supplement routines. The brand's positioning is functional, emphasizing the convenience and all-in-one nature of its product. # Product Mitopure gummies are presented as a comprehensive longevity supplement, designed to replace the need for multiple other supplements. The ad implies that the gummies provide all the necessary benefits for longevity in a single product. The key selling point is the all-in-one nature of the gummies, suggesting that they simplify the consumer's supplement routine. The ad addresses the purchase barrier of supplement fatigue by positioning the gummies as a single, efficient solution. The product is for consumers interested in longevity and wellness who are looking for a simplified approach to supplementation. # Visual style The ad has a clean and minimalist visual style, with a focus on simplicity and clarity. The use of a social media post format gives it a platform-native feel, while the soft lighting and pastel colors create a calming and approachable aesthetic. The overall effect is modern and visually appealing, designed to capture attention in a subtle and non-intrusive way. # Hooks Headline: DON'T buy these gummies if you own other longevity supplements. Mitopure does it alllIII. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of needing to take multiple supplements for longevity, which can be overwhelming and inconvenient. The tweet implies that consumers may be tired of managing a complex supplement routine. # Value propositions - Mitopure gummies provide a comprehensive solution for longevity, eliminating the need for multiple supplements. # Benefits - Mitopure does it alllIII. # Features - Longevity supplements - Gummies # Call to action None used. # Social proof - The ad uses a social media post from a user named Cece, who recommends against buying the gummies if the consumer already owns other longevity supplements, implying that Mitopure gummies are a comprehensive solution. # Point of view - Customer: The social media post is presented from the perspective of a customer, Cece, who is sharing her opinion on the product, which builds trust and authenticity. # Storyline - The ad opens with a social media post styled as a tweet from a user named Cece, who advises against buying Mitopure gummies if the consumer already owns other longevity supplements. This is intended to grab attention by subverting expectations, as the audience expects an ad to promote the product. The message is from the perspective of a customer, creating an initial sense of authenticity and intrigue. - The tweet concludes by stating that "Mitopure does it alllIII," emphasizing the comprehensive nature of the product. This reinforces the idea that Mitopure gummies are a complete solution for longevity, eliminating the need for other supplements. The message is from the perspective of a customer, building trust and credibility.

# Ad summary Huda Beauty introduces the Easy Bake Loose Baking & Setting Powder in a new Matcha Cake shade. The ad opens with comments requesting a green powder before showing a lab-coated scientist ‘baking’ the product by whisking ingredients in a metal pan and placing it in an oven. The Easy Bake Matcha Cake powder emerges, and Huda Kattan explains that the new product was created in response to community demand. # Brand positioning Huda Beauty is presented as a responsive, community-driven brand that prioritizes its customers' desires, emphasizing a commitment to innovation and inclusivity within the beauty space. The brand acknowledges and acts on consumer feedback, showcasing a dedication to meeting specific product requests and preferences. This approach is positioning Huda Beauty as attuned to emerging trends and needs. The brand is known for being a trend setter. # Product The Easy Bake Loose Baking & Setting Powder in Matcha Cake is described as a green-tinted powder developed in response to community demand. The ad shows a scientist mixing flour, sugar, eggs, and green powder together in a metal pan, which is then placed in the oven and comes out as the Easy Bake Matcha Cake powder. The product is for people who want a green powder, according to Huda Kattan. It is implied that the powder is a color-correcting formula that cancels out redness. # Visual style This ad blends a polished commercial feel with a recipe-style UGC aesthetic. The editing is fast-paced with quick cuts timed to the music, especially during the product ingredient introduction. Visual motifs include close-ups of the product, a baking metaphor, and the use of text overlays to emphasize key information. The pacing is consistently upbeat and engaging. # Hooks Spoken: 00:00–00:01 You guys asked, Text overlay: 00:00–00:00 ASKED / 00:00–00:00 You got me at the green!!!😍 (Comment bubble) / 00:00–00:00 Replying to oliviaandbeauty (Comment bubble) / 00:00–00:01 Green cancelling out the red!😂🫶 (Comment bubble) / 00:00–00:01 Replying to luxelooksby.anam (Comment bubble) Visual: 00:00–00:00 The word ‘ASKED’ in hot pink bold font appears on a black background. / 00:00–00:00 A graphic displays a comment that reads “You got me at the green!!!😍” that replies to user oliviaandbeauty. / 00:00–00:01 Another graphic displays a comment that reads “Green cancelling out the red!😂🫶” that replies to luxelooksby.anam. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that people with redness in their faces have a hard time correcting it using traditional powders. # Value propositions - The ad presents a new product designed in direct response to customer demand # Benefits - Cancelling out the red # Features - Green powder # Call to action None used. # Social proof - The ad opens with comments requesting a green Easy Bake powder. # Point of view - Customer 5% – Customer POV is communicated through the use of customer comments requesting a green Easy Bake powder. - Brand 95% – Brand POV is communicated through Huda Kattan presenting the product and explaining its purpose. # Storyline - 00:00–00:00 The ad opens with the word 'ASKED' in pink text on a black screen. - 00:00–00:05 00:00–00:05 Comments requesting a green Easy Bake powder fill the screen. This is intended to communicate high customer demand, which builds anticipation for the new product. - 00:05–00:05 00:05–00:05 The word 'BAKED' in pink text on a black screen appears. This word choice is playing into the Easy Bake product name and baking theme. - 00:06–00:14 00:06–00:14 A scientist in a lab coat whisks flour, sugar, eggs, and green matcha powder together in a metal pan. This is intended to communicate that the product is ‘baked.’ - 00:14–00:16 00:14–00:16 The pan is placed in the oven. This reinforces the ‘baking’ metaphor. - 00:16–00:17 00:16–00:17 Huda appears on screen and states, “That’s right, Easy Bake has gone green!” This reinforces the ‘baking’ theme and introduces the green shade of the new Easy Bake powder. - 00:17–00:19 00:17–00:19 The product is taken out of the oven. This reinforces the ‘baking’ metaphor. - 00:19–00:23 00:19–00:23 Huda states that the brand is “introducing the most requested from our community, Easy Bake Matcha Cake.” This reinforces customer demand and that the brand is responsive to its community. - 00:23–00:26 00:23–00:26 Huda says, “Everybody was like, we want a green powder! Guess what, we got the green powder.” This reinforces customer demand and that the brand is responsive to its community. - 00:27–00:28 00:27–00:28 The words 'COMING SOON' in green text appears on a black screen. This indicates the product has not yet been released.

# Ad summary This ad promotes BarkBox, a monthly gift box for dogs that includes mentally stimulating toys and delicious treats. The ad highlights a promotion where you can get a dog bed worth $65 for free when you sign up. It emphasizes the benefits of cognitive toys for addressing behavior issues and the orthopedic gel memory foam dog bed for supporting your dog's joints and ensuring a good night's sleep. # Brand positioning BarkBox is presented as a solution for dog owners seeking to enrich their pets' lives through mentally stimulating toys and delicious treats. The brand positions itself as a provider of monthly gift boxes that address common dog behavior issues like barking, destruction, hyperactivity, stress, and sleep problems. By offering cognitive toys and treats, BarkBox aims to keep dogs engaged and enriched during playtime. The brand also offers orthopedic gel memory foam dog beds to support dogs' joints and ensure a good night's sleep. The brand aligns with a lifestyle of caring and attentive pet ownership, pushing against the norm of generic pet products by offering curated, themed boxes. # Product BarkBox is a monthly gift box for dogs that includes mentally stimulating toys and delicious treats. Each box is packed with items designed to keep dogs engaged and enriched during playtime. The toys are cognitive, helping with behavior issues like barking, destruction, hyperactivity, stress, and sleep problems. The treats are delicious and can be used together with the toys to keep your dog enriched. The ad also features an orthopedic gel memory foam dog bed, designed to support your dog's joints and ensure a good night's sleep. The ad addresses purchase barriers by highlighting a promotion where you can get a dog bed worth $65 for free when you sign up. # Visual style The ad has a UGC feel with a mix of close-up shots and medium shots. The editing style includes quick cuts to showcase different products and dogs. The production quality is polished, giving it a commercial feel. The pacing is consistent with cuts timed to the voiceover lines. The overall aesthetic is bright and cheerful, with natural lighting and a focus on showcasing the products and happy dogs. # Hooks Spoken: I thought I'd NEVER sign up for BarkBox... / Until I saw this! Text overlay: I thought I'd NEVER sign up for BarkBox... Until I saw this! (Comment) Visual: 00:00–00:03 A close-up shot shows a person's hands holding a green monster-shaped dog toy with a large pink mouth. Next to it is a purple dog toy. A comment bubble appears on the left side of the screen with the text: "I thought I'd NEVER sign up for BarkBox... Until I saw this!" The background is a neutral-colored wall and a wooden surface. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses common dog behavior issues such as barking, destruction, hyperactivity, stress, and sleep problems. These issues are visually represented through quick cuts of dogs exhibiting these behaviors, highlighting the frustration and challenges faced by dog owners. # Value propositions - Mentally stimulating toys and delicious treats to keep your dog enriched during playtime. - Orthopedic gel memory foam dog bed to support your dog's joints and ensure a good night's sleep. - Free dog bed worth $65 with a limited-time offer. # Benefits - Helps with behavior issues - Keeps your dog enriched during playtime - Supports your dog's joints - Gets them a good night's sleep - Free dog bed worth $65 # Features - Monthly gift box - Mentally stimulating toys - Delicious treats - Orthopedic gel memory foam dog bed # Call to action Sign up today to get this limited time offer and help your pup relax! # Social proof - "My vet told me about BarkBox" – [Inferred speaker] (Vet) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing their positive experience with BarkBox. # Storyline - 00:00–00:02 The ad begins with a statement that the speaker never thought they'd sign up for BarkBox. - 00:02–00:03 The speaker then reveals that they changed their mind after seeing something specific, creating curiosity. - 00:04–00:06 The speaker transitions to explaining how they got a free dog bed by signing up for BarkBox, framing the ad as a personal recommendation. - 00:07–00:13 The ad highlights that cognitive toys have been shown to help with behavior issues, such as barking, destruction, hyperactivity, stress, and even sleep, addressing common pain points for dog owners. - 00:14–00:15 The speaker mentions that their vet told them about BarkBox, adding credibility through an expert endorsement. - 00:15–00:19 The ad describes BarkBox as a monthly gift box packed with mentally stimulating toys and delicious treats, emphasizing the value proposition. - 00:20–00:22 The ad shows how the toys and treats can be used together to keep your dog enriched during playtime, demonstrating product usage. - 00:23–00:27 The ad highlights a promotion where you get a dog bed worth $65 for free, creating a sense of urgency and value. - 00:28–00:32 The ad describes the dog bed as being made of orthopedic gel memory foam, emphasizing its health benefits for dogs. - 00:33–00:37 The ad concludes with a call to action to sign up today to get the limited-time offer and help your pup relax, reinforcing the benefits and creating a sense of urgency.

# Ad summary This ad features a social media notification from Kim Kardashian mentioning the brand in her story. The notification is displayed over a green and white background. # Brand positioning The brand is presented as noteworthy and relevant, leveraging Kim Kardashian's social media presence to enhance its visibility and credibility. By being mentioned by a high-profile influencer like Kim Kardashian, the brand aims to occupy a space of trendiness and social relevance in the consumer's mind. This association suggests the brand aligns with a lifestyle of luxury, beauty, and celebrity endorsement, potentially pushing against norms of smaller influencer marketing or organic growth. The brand positioning is primarily emotional, relying on the aspirational appeal of Kim Kardashian to attract customers. # Product The product is not explicitly shown in detail but is implied to be featured in Kim Kardashian's social media story. The ad relies on the association with Kim Kardashian to generate interest and curiosity about the product. The product's details are not directly mentioned, but the ad suggests it is something noteworthy enough to be featured by a celebrity influencer. The ad addresses the purchase barrier of awareness by leveraging social media influence to highlight the product's relevance and appeal. # Visual style The ad has a clean and modern visual style, mimicking a social media notification. The production quality is high, with a glossy and polished look. The visual motif is a minimalist design with a focus on the notification element. The image treatment includes subtle color grading and drop shadows to enhance the visual appeal. The ad mimics a platform-native style, resembling an Instagram notification, which enhances scannability and stop power in the feed. # Hooks Headline: New # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of low brand awareness by leveraging social media influence. The notification format signals the frustration of being overlooked or not gaining enough attention, with the quote "kimkardashian mentioned you in their story" implying that the brand is now noteworthy due to the celebrity endorsement. # Value propositions - Leveraging Kim Kardashian's social media presence to enhance brand visibility and credibility # Benefits - Social media visibility - Celebrity endorsement # Features - Mentioned by Kim Kardashian in her story # Call to action None used. # Social proof - "kimkardashian mentioned you in their story" - Kim Kardashian (Influencer) # Point of view - Customer: The notification format mimics a user's experience of receiving a social media alert, making it relatable and engaging. - Brand: The green and white background serves as a subtle branding element, reinforcing the brand's visual identity. # Storyline - The ad opens with a social media notification, immediately grabbing attention with the recognizable format. The intention is to leverage the familiarity and trust associated with social media interactions to draw the viewer in. The audience experiences this from the perspective of a social media user receiving a notification. - The notification indicates that Kim Kardashian has mentioned the viewer in her story, creating a sense of exclusivity and relevance. This is included to pique curiosity and encourage engagement with the brand. The audience experiences this from the perspective of a social media user receiving a notification. - The background features a green and white color scheme, providing a visually appealing backdrop that complements the notification. This is included to maintain visual interest and reinforce the brand's aesthetic. The audience experiences this from the brand's perspective, showcasing its visual identity.

# Ad summary This ad promotes Pact's Everyday Comfort Bundle underwear. The ad features a creator explaining why she recommends the underwear, focusing on their sustainable materials, soft feel, and inclusive sizing. # Brand positioning Pact is presented as a brand committed to sustainability and comfort, particularly when it comes to underwear. The brand emphasizes its use of 100% organic cotton. The ad highlights Pact's commitment to inclusivity through a range of sizes. Pact is positioned as a solution for those seeking underwear that is both good for the planet and comfortable for everyday wear, challenging the norm of using synthetic materials in undergarments. # Product The featured product is the Everyday Comfort Bundle from Pact, a set of underwear made from 100% organic cotton. The underwear is described as soft and breathable. The ad addresses purchase barriers by highlighting that the product has inclusive sizing and provides a comfortable fit. The USPs are the sustainable material (organic cotton) and the inclusive sizing that eliminates issues like riding up or digging in. The ad emphasizes that the product is worth trying because it allows consumers to upgrade their underwear, ditch toxins, and switch to a more sustainable and comfortable option. # Visual style The ad has a UGC feel with natural lighting and simple editing. The production quality appears to be a hybrid between user-generated content and a polished commercial, which supports the tone of a trusted recommendation. The ad uses quick cuts to keep the pace moving and maintain interest. The audio and visual elements are generally synced, with text overlays timed to emphasize key points. Pacing remains consistent throughout the ad. # Hooks Spoken: If you're building a sustainable wardrobe, start where no one's looking, your underwear. Text overlay: If you're building a sustainable wardrobe (text overlay) / Start where no one's looking (text overlay) / your underwear (text overlay) Visual: 00:00–00:03: A woman's hand opens a white dresser drawer to reveal a pile of neutral and dark colored underwear. The dresser sits against a white wall. The top of the dresser is decorated with stacked books, a decorative rope, and a small white bowl. Text overlay reads: "If you're building a sustainable wardrobe Start where no one's looking your underwear". The shot is lit with natural light, and the camera is static, positioned at eye level. # Funnel stage Consideration # Pain points The central pain point addressed is the discomfort and potential harm of wearing underwear made from synthetic materials like polyester, which are essentially plastic, directly against sensitive skin. # Value propositions - The Everyday Comfort Bundle allows users to upgrade their underwear with a sustainable material (organic cotton) and a comfortable fit. # Benefits - Soft - Breathable - Good fit - No riding up - No digging in # Features - Made with 100% organic cotton - Inclusive sizing # Call to action Make the switch with Pact! # Social proof - "Such an amazing and kind brand!!! Definitely a brand to support and share with your friends and family!!" - "Obsessed with EVERYTHING pact" - "These look like it's going to be butter on the skin" - "Oh my goodness how am I just finding this brand?! So excited to go snag some pieces!!" # Point of view - Customer 100% – The entire ad is presented from the perspective of a user of the product who is sharing her thoughts and experiences. # Storyline - 00:00–00:03 The ad begins with a close-up of a dresser being opened to reveal underwear inside. - 00:00–00:03 The creator opens a drawer and displays the underwear, setting up the premise that underwear is an important place to start when building a sustainable wardrobe. The audience experiences the moment from the perspective of someone who is beginning their journey toward a more sustainable lifestyle. - 00:03–00:09 Building upon the previous moment, the creator presents a piece of underwear and calls out the fact that most underwear is made of polyester, which is a plastic loaded with synthetics. - 00:05–00:09 In response to the information about synthetics, the creator expresses concern about having underwear made of plastic sitting directly on the most sensitive skin. - 00:10–00:13 In response to this concern, the creator introduces the Everyday Comfort Bundle from Pact as a solution. - 00:12–00:14 Building trust and confidence, the creator notes that she tried the product because others have been recommending it, and shows user reviews as social proof. - 00:14–00:17 The creator lists some of the product's key features: softness, breathability, and material made of 100% organic cotton. - 00:17–00:20 The creator calls out that she appreciates the inclusive sizing and mentions that the Pact underwear actually fits well. - 00:21–00:22 To emphasize the good fit, the creator points out that the Pact underwear does not ride up or dig in. - 00:22–00:25 The creator concludes by telling the audience to upgrade their underwear, ditch the toxins, and make the switch with Pact, encouraging a purchase.

# Ad summary This ad showcases the launch of OUAI's Melrose Place hair and body mist. It opens by addressing the demand for a perfume version of the St. Barts scent. The ad transitions to introduce Melrose Place, highlighting its scent profile and association with Los Angeles style and lifestyle. # Brand positioning OUAI is presented as a brand that listens to its customers, turning popular scents into versatile products. The brand emphasizes a connection to the Los Angeles lifestyle, specifically referencing Melrose Place. OUAI positions itself as a hip, modern brand that is in tune with trends and consumer desires, creating products that align with a fun, carefree lifestyle. # Product The featured product is OUAI's Melrose Place Hair & Body Mist, an extension of the brand's popular Melrose Place scent. The product is described as a versatile mist that can be used on both hair and body. The ad directly responds to customer requests for a perfume version of the St. Barts scent, highlighting the brand's responsiveness to its audience. Visually, the mist is packaged in a clear bottle with a minimalist design, aligning with the brand's aesthetic. The use cases are showcased with models using the mist in sunny, outdoor settings, emphasizing a fun and fashionable lifestyle. # Visual style The ad has a bright, polished aesthetic, blending product shots with lifestyle visuals. The editing style consists of quick cuts, timed to the upbeat music track, creating a dynamic and engaging viewing experience. The production quality is high, with clear lighting and sharp visuals that give it a modern, commercial feel. The consistent use of sunny, outdoor settings reinforces the association with Los Angeles and a carefree lifestyle. # Hooks Spoken: 00:00–00:05 You beaches fell for St. Barts, so we took another best-selling scent and turned it into a hair and body mist. Text overlay: 00:00–00:02 YOU BEACHES FELL FOR ST. BARTS / 00:03–00:05 SO WE TOOK ANOTHER BEST-SELLING SCENT / 00:04–00:05 AND TURNED IT INTO A HAIR & BODY MIST Visual: 00:00–00:01 Close-up shot of OUAI's St. Barts Hair & Body mist bottle placed on sand with a warm, gradient sunset background. A Kangaroo Paw flower is beside the bottle. Text overlay reads, "YOU BEACHES FELL FOR ST. BARTS." / 00:01–00:02 A woman with fair skin, dark hair and light pink glossy lips, wearing a straw hat and gold earrings, holds the OUAI St. Barts Hair & Body mist bottle. The camera is close up, framing her face and the bottle. / 00:03–00:04 The OUAI St. Barts Hair & Body mist bottle is shown on sand with a warm, gradient sunset background. Text overlay reads, "SO WE TOOK ANOTHER BEST-SELLING SCENT." / 00:04–00:05 Close-up shot of a red gel-like substance. Bubbles and light flicker throughout. Text overlay reads, "AND TURNED IT INTO A HAIR & BODY MIST." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the customer's desire for a perfume version of the St. Barts scent. "YOU BEACHES FELL FOR ST. BARTS" # Value propositions - Turned it into a hair and body mist # Benefits - New way to enjoy a best-selling scent. # Features - Hair & Body Mist - Melrose Place Scent # Call to action None used. # Social proof - "pls MAKE A ST BARTS PERFUME I'M BEGGING YOU IT'S MY FAVORITE SCENT EVER" – emily (customer) - "I CANT WAIT FOR THE PERFUME" – alea (taylor's version) (customer) # Point of view - Customer 5% – Customer's requests are shown via on-screen comments. - Brand 95% – The product is introduced and promoted through direct claims and visuals controlled by the brand. # Storyline - 00:00–00:02 00:00–00:02 The ad opens by acknowledging the demand for a perfume version of OUAI's St. Barts scent. This creates a sense of brand responsiveness and attentiveness to customer desires. - 00:03–00:05 00:03–00:05 The ad transitions to announce the launch of Melrose Place Hair & Body Mist, indicating that the brand has taken another best-selling scent and turned it into a mist format. This builds excitement and anticipation for the new product. - 00:06–00:14 00:06–00:14 The ad introduces the Melrose Place Hair & Body Mist, showcasing its association with Los Angeles, stylish women, and a fun lifestyle. The ad also displays the word "OUAI" along with its pronunciation and part of speech.

# Ad summary This ad promotes Proton Drive, a privacy-focused cloud storage software. The ad features a digital artist who shares her experience of losing 99% of her drawings due to not backing them up when switching iPads. She now uses Proton Drive to back up her art because it does not do any data mining, ensuring her files and photos remain private. # Brand positioning Proton Drive is presented as a privacy-focused cloud storage solution, emphasizing the importance of data security and control for its users. The brand positions itself as an alternative to mainstream cloud storage services that may engage in data mining or use user data for AI training. By highlighting its commitment to privacy and data protection, Proton Drive aims to appeal to individuals and artists who prioritize confidentiality and want to ensure their files and photos remain private and secure. # Product Proton Drive is a cloud storage software that prioritizes privacy and data security. It allows users to back up their files and photos without the risk of data mining or AI training. The software offers a secure way to store and manage digital assets, ensuring that user data remains private and protected from misuse. Proton Drive is designed for individuals and artists who value confidentiality and want to maintain control over their personal information. It provides a reliable and trustworthy solution for backing up and accessing files, with the assurance that their data will not be used for any unauthorized purposes. # Visual style The ad has a hybrid visual style, combining UGC elements with animated graphics and text overlays. The editing style includes quick cuts and transitions to maintain a fast pace. The production quality is a mix of casual, selfie-style shots and polished animations, creating a balance between authenticity and professionalism. The visual motifs include the use of bright colors, simple animations, and clear text overlays to convey the message effectively. # Hooks Spoken: 00:00–00:05: I lost 99% of my drawings because I did not back up my drawings when switching iPads. Text overlay: 00:00–00:00: I LOST / 00:01–00:01: 99 / 00:01–00:02: gone :( / 00:02–00:02: of my drawings / 00:02–00:03: BACK UP / 00:03–00:05: when switching / 00:05–00:05: iPads Visual: 00:00–00:02: A close-up shot of an iPad lying on a white bedsheet. The screen displays the Procreate app interface with several drawing thumbnails. A hand swipes across the screen, revealing the text "gone :(" at the bottom. / 00:02–00:05: An animated graphic shows two blue folder icons labeled "drawings" and "BACKUP" on a light pink background. A cursor drags the "drawings" folder into the "BACKUP" folder. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the frustration and potential loss of valuable digital assets due to not backing up files when switching devices. "I lost 99% of my drawings because I did not back up my drawings when switching iPads." # Value propositions - Proton Drive offers a privacy-focused cloud storage solution, ensuring that your files and photos remain private and protected from misuse. - With Proton Drive, your data is not used for AI training, giving you peace of mind and control over your personal information. - Proton Drive is artist-approved, providing a reliable and trustworthy solution for backing up and accessing your digital assets. # Benefits - Secure files and photos - Data protection - Privacy # Features - Privacy-focused cloud storage - Does not do any data mining - Data is NOT used to train AI - Artist approved # Call to action Take back control # Social proof - "artist approved" – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the perspective of a digital artist who is a customer of Proton Drive, sharing her personal experience and highlighting the benefits of the software. # Storyline - 00:00–00:05 The ad begins with the creator sharing her experience of losing 99% of her drawings due to not backing them up when switching iPads, highlighting the importance of data backup. - 00:05–00:12 The creator emphasizes that the most important but easily overlooked task for every digital artist is to back up their files, underscoring the need for data protection. - 00:12–00:25 The creator introduces Proton Drive as the solution she now uses to back up her art, emphasizing its privacy-focused approach and the fact that it does not engage in data mining. - 00:25–00:27 The creator highlights that Proton Drive ensures files and photos remain private, data is not used to train AI, and it is artist-approved, reinforcing the brand's commitment to privacy and data security. - 00:27–00:32 The ad concludes with a call to action to take back control and secure files from misuse, reinforcing the message of data protection and privacy.

# Ad summary This ad features a social media post by Mandy Moore recommending Perelel Conception Support Pack supplements for use throughout pregnancy and postpartum. # Brand positioning Perelel is positioned as a premium supplement brand focused on supporting women's health through different stages of life, specifically conception, pregnancy, and postpartum. The brand aims to occupy a space of trust and recommendation, as highlighted by the celebrity endorsement. The brand emphasizes targeted health support, differing from generic supplements by offering specialized support packs for specific needs. Their positioning is both functional, providing essential nutrients, and emotional, offering assurance and support during pivotal life stages. Perelel promotes a lifestyle of informed and proactive health management, aligning with the values of women seeking expert-backed solutions. # Product The Perelel product featured is the Conception Support Pack, designed to provide essential nutrients for women during conception, pregnancy, and postpartum. The product is designed for women who are planning to become pregnant, are currently pregnant, or have recently given birth. It is a supplement pack that includes various nutrients like choline, omega, and CoQ10. These nutrients are intended to support the health needs during these critical phases of life. The product comes in a gold foil packet. # Visual style The ad presents a clean and polished look. It appears to be a snapshot of a social media post featuring a celebrity endorsement. The lighting is soft and warm, creating an inviting and trustworthy atmosphere. The arrangement of the product and capsules alongside a glass suggests a lifestyle setting, indicating daily use and integration into a routine. The image makes the supplements look high quality. # Hooks Headline: I took Perelel throughout my pregnancy and postpartum. It's the brand I recommend to every expecting friend. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the need for reliable and comprehensive nutritional support during pregnancy and postpartum. It highlights the potential worry expecting mothers may have about what supplements to take. # Value propositions - Provides support during pregnancy and postpartum. - Endorsed by a trusted celebrity, Mandy Moore. # Benefits - Recommended for use throughout pregnancy and postpartum # Features - Conception Support Pack # Call to action None used. # Social proof - "I took Perelel throughout my pregnancy and postpartum. It's the brand I recommend to every expecting friend." – Mandy Moore # Point of view - Customer: The testimonial at the top of the ad represents the customer's point of view, sharing their personal experience with the product. - Brand: The presence of the Perelel product packaging represents the brand's point of view, showcasing its branding and product offerings. # Storyline - The story begins with Mandy Moore, a celebrity, sharing her personal experience. She states that she took Perelel throughout her pregnancy and postpartum, indicating that it is a reliable and beneficial product. Her statement establishes trust and promotes the product as a trustworthy option, experienced by someone well-known. - Mandy Moore further endorses the brand by recommending it to every expecting friend, reinforcing the reliability and trust in the product. This recommendation highlights the product's value and suggests it is a go-to choice for pregnant or postpartum women. - The product, Perelel Conception Support Pack, is visually displayed alongside the celebrity endorsement, reinforcing the product’s branding and highlighting its association with women’s health during pregnancy and postpartum. This placement encourages viewers to associate the positive testimonial with the product's intended benefits.