How Shopify Advertises on Meta

# Ad summary This ad promotes the Square Stand, a point-of-sale system for businesses. The ad highlights the ease of switching to Square and emphasizes that it provides everything a business needs to manage transactions and operations. # Brand positioning Square is presented as a modern and comprehensive solution for businesses seeking to streamline their operations. The brand aims to occupy the space of a reliable, all-in-one business management tool, emphasizing simplicity and efficiency. Square aligns with a tech-forward, professional, and organized lifestyle, pushing against the norms of traditional, clunky POS systems. The brand positioning is functional, focusing on performance and simplicity, making it an appealing choice for businesses looking to upgrade their systems. # Product The Square Stand is a point-of-sale system designed for businesses to manage transactions and operations efficiently. It includes a sleek, modern stand for an iPad, a connected card reader, and software that handles everything from payments to inventory management. The product is for businesses looking to upgrade from older, less efficient systems. The ad highlights that Square provides "Everything you need to switch," implying a hassle-free transition. It addresses the purchase barrier of complicated setups by showcasing its simplicity and all-in-one functionality. The Square Stand is presented as a worthwhile investment for businesses aiming to modernize their operations and improve efficiency. # Visual style The ad has a polished and clean aesthetic, with a focus on showcasing the product in a professional manner. The editing style is simple, with static shots that allow the viewer to focus on the product. The production quality is high, giving a commercial feel. The pacing is slow and deliberate, with cuts timed to emphasize key features. The audio-visual sync is smooth, with the music complementing the visuals. # Hooks Text overlay: 00:00–00:14: Everything you need to switch. / 00:01–00:14: Seriously. Visual: 00:00–00:03: A black screen with the text "Everything you need to switch. Seriously." in a light green sans-serif font. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of complicated and outdated POS systems. It implies that businesses struggle with inefficient transaction management and cumbersome setups. # Value propositions - Everything you need to switch: Implies a complete and easy solution for businesses looking to upgrade their POS system. # Benefits - Hassle-free transition - Streamlined operations - Efficient management of transactions - Modernized business setup # Features - All-in-one POS system - Modern stand for iPad - Connected card reader - Software for payments and inventory management # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:03 The ad opens with a text overlay stating, "Everything you need to switch. Seriously." This message is intended to immediately grab the viewer's attention and convey the ease of transitioning to Square. The perspective is from the brand, aiming to assure potential customers of the simplicity and completeness of their solution. The tone is confident and straightforward. - 00:03–00:14 A visual of the Square Stand is shown, highlighting its modern design and functionality. This reinforces the message of having everything needed in one place. The perspective is from the brand, showcasing the product's features and aesthetic appeal. The tone is professional and sleek.

# Ad summary This ad features the Chief Digital Officer of Mejuri, Rohit Nathany, discussing how Shopify has helped the jewelry company scale. He highlights the platform's simplicity, intuitive design, and the ability to quickly test and launch new features. The ad emphasizes the speed and efficiency Shopify provides, allowing Mejuri to focus on selling jewelry rather than building custom tech. # Brand positioning Mejuri is presented as a modern jewelry brand that values simplicity and efficiency. The brand aims to occupy a space in the consumer's mind as a provider of high-quality jewelry without the complexities of traditional tech infrastructure. Mejuri aligns with a lifestyle that prioritizes speed and innovation, pushing against the norm of building custom tech solutions. The brand positioning is functional, emphasizing performance and simplicity, allowing them to focus on their core business of selling jewelry. # Product The ad showcases Mejuri's jewelry, including earrings, rings, bracelets, and necklaces. The jewelry is displayed in a retail setting and on a phone screen, highlighting the brand's e-commerce presence. The ad emphasizes that Shopify's platform allows Mejuri to easily manage its online and in-store sales, marketing, and point of sale systems. The Shopify platform is described as intuitive and easy to use, with many features available out of the box. The ad addresses the purchase barrier of complex tech infrastructure by showcasing how Shopify provides a unified solution that allows Mejuri to focus on its core business. # Visual style The ad has a polished and professional aesthetic, with bright lighting and smooth transitions. The production quality is high-end, resembling a commercial. The editing style includes quick cuts to maintain a fast pace. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover. # Hooks Spoken: 00:00–00:02 Shopify gives us the simplicity we need to scale. Text overlay: 00:00–00:02 MEJURI / 00:00–00:02 Shopify gives us the simplicity we need to scale. Visual: 00:00–00:02 Two women stand in front of a Mejuri store. The store has a glass display case with jewelry inside. The women are smiling and looking at the camera. The camera is stationary and at eye level. The lighting is natural. The text "MEJURI" and the Shopify logo are overlaid on the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the complexity and time-consuming nature of building and maintaining custom tech infrastructure for an e-commerce business. "We want to move so fast, and tech was actually becoming a blocker for us." # Value propositions - Shopify provides the simplicity needed to scale your business. - Shopify allows you to focus on selling jewelry, not building custom tech. - Shopify's intuitive platform is easy to use. - Shopify offers many features out of the box with a unified solution. # Benefits - Simplicity - Ability to scale - Focus on selling jewelry, not building custom tech - Fast re-platforming - Comprehensive solution for marketing, point of sale, and e-commerce # Features - Intuitive platform - Easy to use - Many features out of the box - Unified solution # Call to action None used. # Social proof - "Shopify gives us the simplicity we need to scale" – Female 1 (Customer) - "We are in the business of selling jewelry and not building custom tech" – Rohit Nathany (Chief Digital Officer, Mejuri) - "The Shopify platform, it's so intuitive, it's so easy to use" – Rohit Nathany (Chief Digital Officer, Mejuri) - "We replatformed in less than nine months" – Rohit Nathany (Chief Digital Officer, Mejuri) # Point of view - Brand 80% – The brand POV is communicated through the official voice of the Chief Digital Officer and the presentation of Shopify's features and benefits. - Customer 20% – The customer POV is communicated through visuals of customers interacting with the brand in the store. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with two women standing in front of a Mejuri store, followed by a shot of the store's exterior. The message conveyed is that Shopify provides the simplicity needed to scale the business. - 00:02–00:05 00:02–00:05 Rohit Nathany, Chief Digital Officer of Mejuri, is introduced. He states that Mejuri is in the business of selling jewelry, not building custom tech. This sets the stage for how Shopify helps them focus on their core business. - 00:05–00:09 00:05–00:09 The ad shows close-ups of jewelry and two women looking at jewelry in the store. The message is that Mejuri wants to move fast, and tech was becoming a blocker. This highlights the need for a simple and efficient solution. - 00:09–00:12 00:09–00:12 The ad shows a phone screen displaying Mejuri's website. The message is that the Shopify platform is intuitive and easy to use, addressing the pain point of complex tech infrastructure. - 00:12–00:18 00:12–00:18 The ad shows various features of the Shopify platform on a phone screen, including payment processing and the Mejuri app. The message is that there are many features to test and launch, which come out of the box with a unified solution like Shopify. - 00:18–00:22 00:18–00:22 Rohit Nathany states that Mejuri re-platformed in less than nine months, emphasizing how fast that is. This reinforces the benefit of Shopify's efficiency. - 00:22–00:27 00:22–00:27 The ad shows a customer receiving a Mejuri package in the store. The message is that there is so much to be excited about, from marketing to point of sale to e-commerce, highlighting the comprehensive nature of Shopify's solution. - 00:27–00:29 00:27–00:29 The ad concludes with the Shopify logo and the statement that it's going to be a game changer for Mejuri. This reinforces the overall message of the ad.

# Ad summary This ad for Shopify highlights the platform's features, customer acquisition, and revenue generation through a real-life scenario of a business owner interacting with customers. # Brand positioning Shopify is presented as a comprehensive e-commerce platform that empowers entrepreneurs and businesses to thrive. The brand is positioned as a tool that enables users to enhance their operations, attract more customers, and increase revenue. The ad conveys a sense of accessibility and practicality, suggesting that Shopify is a user-friendly solution for businesses of all sizes. The brand aligns with values of growth, efficiency, and customer satisfaction, promoting a lifestyle of entrepreneurial success. Shopify aims to occupy the space of a reliable and effective partner for businesses looking to expand their reach and profitability. # Product Shopify is an e-commerce platform designed to help businesses manage and grow their operations. It provides features that enable users to attract more customers and increase revenue. The platform is suitable for business owners looking to streamline their sales process and expand their customer base. The ad highlights the platform's ability to enhance business operations, attract more customers, and increase revenue. The ad addresses the purchase barrier of complexity by presenting Shopify as a user-friendly solution for businesses of all sizes. The ad conveys that Shopify is a worthwhile investment for businesses seeking growth and efficiency. # Visual style The ad has a natural, real-life aesthetic with a focus on showcasing a business owner interacting with customers. The production quality appears to be high, with clear and well-lit visuals. The image treatment includes natural color grading and lighting effects. The typography is clean and legible, and the overall style is designed to be scannable and engaging in-feed. # Hooks Headline: More features. More customers. More revenue. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of businesses struggling to attract customers and generate revenue. The ad highlights the need for more features to enhance business operations. # Value propositions - More features, leading to more customers and more revenue. # Benefits - More customers - More revenue # Features - More features # Call to action None used. # Social proof - None used. # Point of view - Brand: The top caption is from the brand's perspective, highlighting the key benefits of using Shopify. - Customer: The scene of the business owner interacting with customers provides a customer's perspective, showing how Shopify can be used to facilitate business transactions and customer engagement. # Storyline - The ad opens with the text “More features. More customers. More revenue.” This is intended to immediately grab the viewer's attention and highlight the key benefits of using Shopify. The brand is telling the audience that Shopify offers more features, attracts more customers, and generates more revenue. - The ad then transitions to a scene of a business owner interacting with customers at an outdoor booth. This is intended to show a real-life scenario of how Shopify can be used to facilitate business transactions and customer engagement. The audience is experiencing this from the perspective of an observer, witnessing the interaction between the business owner and customers. - The ad concludes with the Shopify logo. This is intended to reinforce brand recognition and associate the platform with the benefits highlighted in the ad. The brand is telling the audience that Shopify is the solution that enables more features, more customers, and more revenue.

# Ad summary This ad promotes free hardware for every store using Shopify. # Brand positioning Shopify is presented as a comprehensive e-commerce platform that offers tools and resources for businesses to manage their online stores and payment processing. The brand is positioned as a solution for businesses that require reliable and efficient point-of-sale systems, suggesting Shopify is a facilitator of seamless transactions and business operations. The offer of free hardware emphasizes the brand's commitment to providing accessible and cost-effective solutions for its users, positioning Shopify as a partner invested in the success of businesses. # Product The product featured is a black point-of-sale (POS) terminal designed for processing transactions in physical stores. It features a sleek, modern design with a large touchscreen interface displaying a graphic of a contactless payment symbol to indicate that it accepts tap payments. The terminal is shown resting on a light green surface. There is a card reader slot on the right side of the device with the Shopify logo on the right side of the card reader. The product addresses the need for reliable and efficient payment processing hardware, incentivizing businesses to adopt Shopify's ecosystem by offering the hardware for free. # Visual style The ad has a clean and modern aesthetic. The production quality is high, with studio lighting and sharp focus on the product. The color palette is simple, using a black and white terminal, light green surface and black background to give it a modern look and feel. The typography is simple and legible, and the layout is straightforward. # Hooks Headline: Get free hardware for every store # Funnel stage Top of funnel (Awareness) # Pain points Cost is a barrier for retailers needing hardware. # Value propositions - Free hardware can lower costs of doing business. # Benefits - Free hardware for every store # Features - Hardware - POS terminal # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV appears in the top caption and the bottom brand logo, to communicate the offer and the brand that it's coming from. # Storyline - The ad starts with the phrase "Get free hardware for every store", which clearly conveys an offer that should immediately grab the attention of any business owner looking for cost-effective solutions for their physical stores. The brand is telling the story at this point to get a viewer interested in reading on. - The image shows a close up of a modern-looking Shopify POS terminal, highlighting its design and features. The purpose is to showcase the product's functionality and appeal, addressing the business owner who cares about design. The product itself is telling the viewer about it's value. - The ad concludes with the Shopify logo, reinforcing brand recognition and credibility. The brand is telling the story here, reminding the audience who is making the product and offer.

# Ad summary This ad features Jamie De Cesare, CTO of Orlebar Brown, discussing the ease of their Shopify point of sale rollout across nearly 50 stores in multiple countries, languages, and currencies. # Brand positioning Orlebar Brown is a global men's swimwear and clothing brand that offers products in numerous stores internationally. As a global brand selling in many different countries, languages and currencies, it requires a robust and streamlined point-of-sale (POS) system to manage its retail operations effectively. # Product This ad promotes Shopify's point-of-sale (POS) system, which the brand Orlebar Brown uses to handle their retail operations across nearly 50 stores globally. Shopify POS is presented as a user-friendly and efficient solution for businesses with international operations. The system supports transactions in multiple countries, languages, and currencies, addressing the complexities of global commerce. The ad highlights that Orlebar Brown was able to launch Shopify POS across all its stores within a week, positioning it as an easily implementable system. It emphasizes the brand's streamlined operational capabilities. # Visual style The ad has a polished, professional aesthetic with clear shots and smooth transitions. The editing style is simple, focusing on direct storytelling with minimal flashy effects. The production quality is high-end, resembling a commercial, and the visuals are clean and well-lit. The pacing is moderate, allowing viewers to absorb the information without feeling rushed. Audio-visual sync is maintained with voiceover and visuals, highlighting key points and product features. # Hooks Spoken: 00:02–00:04: Shopify point of sale rollout was quite straightforward. Text overlay: 00:04-00:05 Jamie De Cesare / 00:04-00:05 CTO, Orlebar Brown Visual: 00:02–00:04: The camera zooms in to a medium shot of Jamie De Cesare, the CTO of Orlebar Brown. He sits on a green couch with patterned pillows. Jamie is middle-aged, light-skinned, with a shaved head and a beard, wearing a light green collared shirt. Behind him is a bookshelf with decorative items and a small lamp. # Funnel stage Middle of funnel (Consideration) # Pain points The need for a straightforward and efficient point-of-sale (POS) system that can be rapidly implemented across a global network of stores. Orlebar Brown needed a solution to manage transactions in multiple countries, languages, and currencies. # Value propositions - Quick implementation: Launched across almost 50 stores within a week - Global reach: Supports multiple countries, languages, and currencies - Operational efficiency: Streamlines point of sale processes # Benefits - Straightforward rollout - Global implementation - Multi-country support - Multi-language support - Multi-currency support # Features - Point of sale system # Call to action None used. # Social proof - “Shopify point of sale rollout was quite straightforward. Within a week, we launched across almost 50 stores globally, so across countries, languages, and currencies. So that's been a huge win for us” – Jamie De Cesare (CTO, Orlebar Brown) # Point of view - Brand 100% – The entire ad showcases the brand's perspective by highlighting product features, customer testimonials, and overall benefits. # Storyline - 00:00–00:02 The Shopify and Orlebar Brown logos appear on screen as a man and woman are talking on what appears to be a set. - 00:02–00:05 00:02–00:05 Jamie De Cesare, CTO of Orlebar Brown, begins to talk about how the Shopify point of sale rollout was straightforward. - 00:05–00:11 00:05–00:11 The CTO continues that Orlebar Brown launched across almost 50 stores globally within a week across countries, languages, and currencies. The visual shows a map graphic showing where the stores are located, followed by a still shot of the brand's apparel. - 00:11–00:12 00:11–00:12 Jamie finishes by stating that it has been a huge win for them. - 00:12–00:15 00:12–00:15 The Shopify logo is displayed along with the URL shopify.com/enterprise

# Ad summary This ad promotes Shopify as the world's best checkout solution for online businesses. It uses a fast-paced montage of various products available for purchase online, each presented with a 'Buy with Shop Pay' button, to highlight the platform's versatility and ease of use. # Brand positioning Shopify is presented as a leading e-commerce platform that empowers businesses of all sizes to sell their products online. The brand is positioned as a comprehensive solution, offering the "world's best checkout" experience. The ad emphasizes simplicity and efficiency, suggesting that Shopify helps businesses sell more effectively. The brand aligns with a modern, tech-forward approach, catering to entrepreneurs and businesses seeking a seamless online sales process. Shopify aims to occupy the space of a reliable and versatile e-commerce partner, pushing against the complexities and inefficiencies of traditional online sales methods. The brand positioning is functional, focusing on performance and simplicity. # Product The ad promotes Shopify's e-commerce platform, highlighting its checkout feature, Shop Pay. The platform enables businesses to sell a wide range of products online, from clothing and jewelry to home goods and pet supplies. The ad showcases the platform's versatility by featuring diverse product categories. Shop Pay is presented as a seamless and efficient checkout solution, addressing the purchase barrier of complicated or lengthy checkout processes. The ad conveys that Shopify is worth trying or buying because it simplifies online sales and helps businesses sell more effectively. # Visual style The ad has a clean and modern aesthetic with a focus on bold typography and product visuals. The editing style is fast-paced, with quick cuts between product images and text overlays. The production quality is polished, giving it a commercial feel. The visual motif is the use of white text and product images against a black background. The pacing is rapid, with numerous cuts per minute, creating a sense of urgency and excitement. The cuts are timed to the music beats, enhancing the rhythm and energy of the ad. # Hooks Spoken: 00:02–00:02: Male: Check it out Text overlay: 00:02–00:05: Buy with shop Pay (button) Visual: 00:02–00:03: A product image of a red sweater appears in a white frame with a purple "Buy with Shop Pay" button below it. The background remains black, and the text from the previous shot is still visible but slightly faded. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that complicated or inefficient checkout processes can hinder sales. The ad aims to solve this by offering a seamless checkout experience. # Value propositions - Shopify offers the world's best checkout, enabling businesses to sell more effectively. - Shop Pay simplifies the checkout process, making it easier for customers to complete purchases. # Benefits - Sell more - World's best checkout # Features - Shop Pay checkout - E-commerce platform # Call to action Start for free # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of Shopify, promoting its platform and features. # Storyline - 00:00–00:02 The ad opens with the text "WHATEVER YOU SELL" displayed in large, bold white letters against a black background. - 00:02–00:05 A series of product images appear in a white frame with a "Buy with Shop Pay" button, showcasing a red sweater, a ring, and a potted plant. - 00:05–00:06 The text changes to "SELL MORE" in large, bold white letters against a black background. - 00:06–00:10 The screen displays the words "MORE" stacked vertically, with various product images interspersed between the text, including a sweater, ring, plant, water bottle, face serum, teddy bear, kettlebell, and pet bowls. - 00:10–00:12 The text changes to "THE WORLD'S BEST CHECKOUT" in large, bold white letters against a black background. - 00:12–00:14 The ad concludes with the Shopify logo and the text "Start for free" against a black background.

# Ad summary This ad showcases Waterdrop's success in integrating Shopify's point-of-sale (POS) system across its 40 stores worldwide, emphasizing how Shopify has enabled Waterdrop to seamlessly connect online and offline operations, thereby driving growth. The ad features a testimonial from Waterdrop’s CEO. # Brand positioning Waterdrop is presented as an established brand with 40 physical stores worldwide, suggesting a solid market presence and reliability. The brand aligns with values of innovation and efficiency by integrating Shopify's point-of-sale system, demonstrating its commitment to enhancing customer experience and streamlining operations. Waterdrop focuses on functional benefits by emphasizing how Shopify facilitates seamless integration between online and offline channels, which supports concurrent business growth. # Product The advertised product is Shopify's point-of-sale (POS) system, presented as a tool for businesses with physical stores to integrate their online and offline operations. Shopify POS enables a unified system for managing transactions, as demonstrated by the quick and easy checkout process in Waterdrop stores. The system is designed for businesses looking to streamline their operations and grow both their online and offline channels simultaneously. Shopify POS addresses the pain point of disconnected online and offline sales channels by providing a solution that ensures seamless integration and efficient management. # Visual style The ad has a polished commercial feel, with a mix of professional interview shots and lifestyle footage. The editing style includes quick cuts to maintain a brisk pace. The color palette is natural, with balanced lighting. The BPM is moderate, with cuts timed to align with the music and voiceover. # Hooks Spoken: Waterdrop currently has 40 stores. Text overlay: Waterdrop currently has 40 stores. Visual: 00:00–00:01 A ground-level shot of the Waterdrop store entrance. People are walking in and out of the store. A sign that reads "waterdrop" is visible above the entrance, with a Shopify logo sticker on the window. The camera is static and provides a clear view of the store. / 00:01–00:02 Tight shot of the Waterdrop storefront with the Shopify logo visible, people walking by. / 00:02–00:03 The CEO of Waterdrop, a bald middle-aged white man in a gray suit jacket and blue collared shirt, is seated in front of a green wall with vertical lines. The camera is static, focusing on him as he speaks. # Funnel stage Consideration # Pain points The ad subtly implies that managing a large retail network with disconnected online and offline channels can be challenging. The CEO states, "Waterdrop currently has 40 stores," which is repeated for emphasis, suggesting the complexity of their operations. # Value propositions - Shopify allows Waterdrop to ensure that online and offline work together, enabling growth on both fronts. # Benefits - Seamless integration of online and offline operations - Growth of both online and offline channels # Features - Shopify point-of-sale (POS) system - Integration of online and offline operations # Call to action shopify.com/enterprise # Social proof - "Shopify has really helped us ensure that online and offline work together and we can grow both at exactly the same time." – CEO of Waterdrop # Point of view - Brand 80% – The ad is told primarily from the brand's perspective, showcasing its use of Shopify's POS system and its resulting success. - Customer 20% – A brief scene shows a customer making a purchase, offering a glimpse into the user experience. # Storyline - 00:00–00:02 The ad opens with a shot of a Waterdrop store entrance with the Shopify logo. Text overlay states that Waterdrop currently has 40 stores. This establishes the brand’s presence and sets the stage for showcasing how Shopify supports its retail operations. - 00:02–00:03 The CEO of Waterdrop appears and reiterates that Waterdrop currently has 40 stores. The repetition emphasizes the brand's scale and the challenge of managing a large retail network. - 00:03–00:05 A world map appears, marking various Waterdrop locations, then transitions to displaying Shopify bag logos, which suggests the extent of Shopify's integration with Waterdrop's global presence. The visual underscores the widespread use of Shopify's point-of-sale (POS) system. - 00:05–00:09 Scenes inside a Waterdrop store show a customer purchasing a product using Shopify POS. This demonstrates a real-world application of Shopify's system, showing how a customer’s transaction is processed. - 00:09–00:17 The CEO reappears and shares that Shopify has helped them ensure that online and offline work together, enabling growth on both fronts. This highlights the core benefit of using Shopify’s integrated system. - 00:17–00:19 The ad concludes with the Shopify logo and website address for enterprise solutions. This serves as a final call to action, directing viewers to learn more about Shopify's offerings.

# Ad summary This ad for Shopify is targeted towards B2B manufacturers, wholesalers, and distributors. # Brand positioning Shopify is presented as a solution for businesses looking to manage their wholesale, manufacturing, and distribution operations. By positioning itself as B2B focused, Shopify signals it can provide scalable infrastructure. The brand's identity is functional, focusing on business efficiency and comprehensive support tailored to the specific challenges faced by larger-scale operations in manufacturing and distribution, rather than individual ecommerce. # Product Shopify is a platform designed for manufacturers, wholesalers, and distributors to streamline B2B operations. The product is for business operators who need a centralized system to manage their manufacturing, wholesale, and distribution processes. The ad highlights Shopify's capabilities for businesses in this sector, making it clear that the platform offers specific solutions tailored for manufacturers, wholesalers, and distributors. # Visual style The ad has a clean and corporate aesthetic. The use of a real-world warehouse setting gives it an authentic, industrial feel. The green color block creates a visual break and reinforces the Shopify brand. The overall design is functional and direct, reflecting Shopify's business-oriented target audience. # Hooks Headline: B2B designed for manufacturers, wholesalers, and distributors # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain points faced by manufacturers, wholesalers, and distributors. This is shown through the visual of a busy, large-scale warehouse, as well as text indicating Shopify provides tailored B2B support. # Call to action Get in touch # Social proof - None used. # Point of view - Brand: The ad is told from the brand's perspective, explaining that Shopify can handle B2B relationships for manufacturers, wholesalers, and distributors. - Customer: The ad intends to meet potential customer needs and concerns by showing it is made for B2B manufacturers, wholesalers, and distributors. # Storyline - The ad opens with an image of a large, busy manufacturing or distribution warehouse. This is shown from a wide angle to emphasize its scale. The message is that Shopify understands the scope and operational intensity of these businesses. - The scene transitions to a screen with the Shopify logo and the text, “B2B designed for manufacturers, wholesalers, and distributors.” This highlights how Shopify caters specifically to the B2B sector, which aims to reassure manufacturers, wholesalers, and distributors they're the platform’s target market. - The ad concludes with a “Get in touch” call to action. This step encourages the audience to reach out and start a conversation.

# Ad summary This ad showcases the Shopify platform as a comprehensive solution for businesses, providing a single platform to manage all SKUs. The ad begins with an individual approaching what appears to be a brick-and-mortar store, only to reveal that the entire storefront is contained within a mobile app. This highlights the efficiency and convenience of managing a business through Shopify. # Brand positioning Shopify is positioned as a one-stop solution for businesses to manage their entire inventory and operations on a single platform. The brand conveys an image of modernity and efficiency, appealing to business owners who value streamlined processes and comprehensive management tools. Shopify presents itself as a tech-forward partner, offering a simple solution. # Product Shopify is presented as a versatile platform designed to host and manage a business's entire product range—or SKUs—in one place. It is for business owners and managers who need a centralized system to oversee their inventory, sales, and operations. The platform offers a single interface to handle all aspects of a business, addressing the pain point of fragmented management systems. The ad emphasizes the platform's ability to simplify complex tasks by consolidating them into a single, user-friendly application. # Visual style The ad features a polished and modern aesthetic, blending a realistic storefront environment with a clean, digital interface. The editing is minimal, with a focus on smooth transitions that highlight the shift from the physical to the digital realm. The pacing is deliberate, allowing viewers to absorb the key message and call to action. The cuts sync with the reveal of the Shopify interface, emphasizing the seamless integration of the platform. # Hooks Spoken: 00:00–00:03: [Sound effect] Ever wish you could bring your brick and mortar to your phone? Text overlay: 00:01–00:03: Every SKU on one platform Visual: 00:00–00:01: A man with dark hair and glasses, dressed in a dark shirt and jeans, walks into a brightly lit store. The camera is static and set at eye level, facing the store's entrance. Inside, the store is lined with shelves filled with various products, organized around a central display. The lighting is bright, highlighting the shelves and products. / 00:01–00:03: The camera zooms in on the man's phone, where the storefront view transitions into the Shopify app interface. The environment shifts from the physical store to a digital platform, with a white text box appearing that reads, "Every SKU on one platform." # Funnel stage Middle of funnel (Consideration) # Pain points The pain point addressed is the difficulty of managing a business’s inventory and operations through disparate systems. Visual demonstration: The shift from a physical store to a mobile app suggests the hassle of managing a physical space. # Value propositions - Manage every SKU on one platform, combining the power of a brick-and-mortar store with the accessibility of a mobile app. # Benefits - Bring your brick and mortar to your phone. # Features - Single platform to manage all SKUs # Call to action Get in touch # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the brand’s perspective, showcasing its platform and benefits. # Storyline - 00:00–00:01 The ad opens with a man walking towards a storefront, creating the initial impression of a physical store visit. This sets up a familiar context to draw viewers in. - 00:01–00:03 The camera zooms in and the storefront disappears to reveal the full Shopify interface in the man's phone. This reveals the ad's concept, emphasizing the convenience of managing an entire business via the Shopify platform, positioning the app as a digital storefront. - 00:03–00:05 The Shopify logo is displayed, followed by a prompt to “Get in touch,” serving as a clear call to action for potential users interested in exploring the platform.

# Ad summary This Shopify ad highlights the ability to quickly migrate your store to Shopify by showing someone working at their computer in their retail space. # Brand positioning This Shopify ad aims to position the brand as an essential platform for store owners looking to migrate their online business operations. It is implied that Shopify offers a seamless and efficient solution, enabling store owners to transition their existing online store quickly and easily. This brand positioning serves store owners with a straightforward and functional benefit, providing a pragmatic reason to choose Shopify over other platforms. # Product Shopify is an ecommerce platform that allows store owners to create and manage online stores. This particular ad is highlighting Shopify's ability to migrate existing stores to their platform quickly. The ad states the ability to 'migrate your store 20% faster'. This is a unique selling point, highlighting the efficiency of using Shopify for store migration, addressing the potential pain point of a lengthy and complicated migration process. The product is designed for store owners looking to switch to Shopify, making the transition as seamless as possible. # Visual style The ad's overall aesthetic is clean and professional, using a well-lit retail space as the backdrop for the message. The editing style is simple, with static shots and slow zooms, lending a sense of stability and focus. The production quality appears polished, giving off a commercial feel. The pacing is moderate with about one cut per minute, creating a calm and focused viewing experience. # Hooks Text overlay: 00:00–00:03: Migrate your store 20% / 00:02–00:03: faster Visual: 00:00–00:01: In an expansive and brightly lit retail space, a person with long, dark hair sits in a rolling chair at a light-brown desk, typing on a laptop. They are wearing a black leather jacket. The walls and ceiling are white, with track lighting illuminating the scene. The floor is a dark, reflective surface. To the left, a clothing rack displays various garments. Shelves stocked with products line the back wall. The camera is static and positioned straight on, capturing the entire scene from a medium distance. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The ad addresses the pain point of a store owner switching platforms and the time it will take to migrate their existing store. # Value propositions - Migrate your store 20% faster # Benefits - Migrate your store 20% faster # Features - Ability to migrate your store # Call to action Get in touch # Social proof - Data from research commissioned by Shopify and published by EY (October 2025). # Point of view - Brand 100% – This is communicated by displaying the Shopify logo along with text that highlights the Shopify platform. # Storyline - 00:00–00:01 The ad starts with a woman working on her laptop inside of a retail store. - 00:01–00:03 Text appears on screen highlighting Shopify's ability to migrate your store faster. - 00:03–00:05 The ad ends with the Shopify logo and a 'Get in touch' CTA.

# Ad summary This is a short brand ad by Shopify. It demonstrates how a business can expand globally overnight. # Brand positioning Shopify is presented as a tool for businesses to easily and quickly expand globally. The ad suggests that Shopify can help businesses reach customers and markets they might not otherwise be able to access. This places Shopify as a solution for ambitious businesses looking for growth and a global reach. Shopify’s tone is functional, emphasizing ease and speed of global expansion. # Product Shopify is presented as an e-commerce platform that enables businesses to expand globally overnight. The ad features a simple, visual demonstration of a person standing in an empty storefront which instantaneously turns into a fully stocked shop. This represents the ease and speed with which businesses can use Shopify to reach international markets. The product is positioned as a tool to overcome the barrier of physical location, making it possible for businesses to access customers around the world quickly and efficiently. # Visual style The ad has a polished, commercial aesthetic. The editing is minimal with one quick cut to show the transformation. The production quality is high-end, aiming for a sleek and professional feel to convey trust and competence. # Hooks Spoken: 00:01-00:04: Expand globally overnight. Text overlay: 00:01–00:03: Expand globally overnight (In white text bubble at the bottom of the screen) Visual: 00:01–00:04: The empty storefront is instantly transformed into a fully stocked clothing store. Racks of clothes line the walls. Shelves display folded garments and accessories. The person remains in the center of the room, still looking at their phone. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points Limited market reach. # Value propositions - Shopify enables you to expand globally overnight. # Benefits - Expand globally overnight # Features - Global reach # Call to action Get in touch # Social proof - None used. # Point of view - Brand 100% – The ad is from the perspective of Shopify, showcasing what the business can do for its customers. # Storyline - 00:00–00:01 The ad opens with an empty storefront. This is intended to represent the starting point of a business before it has expanded its reach. The perspective is from a wide angle to emphasize the emptiness of the store. This sets up the contrast for the transformation that follows. - 00:01–00:04 The scene transforms instantly, filling the store with racks of clothing and shelves of goods. This is intended to visually demonstrate the speed and ease of global expansion with Shopify. The perspective is from a wide angle, now showcasing the fully stocked store. This creates a dramatic contrast with the previous shot to highlight the transformation. - 00:04–00:05 The Shopify logo appears on the screen. This is meant to reinforce the brand’s role in enabling the transformation. The perspective is a still shot, directly facing the brand logo and CTA button.

# Ad summary This ad showcases how Shopify helps individuals set up new stores for less. A person stands in a store, looks at their phone and then the Shopify logo and CTA appear. # Brand positioning Shopify is presented as a user-friendly platform that enables individuals to easily create and manage their online stores. The brand is positioned as a cost-effective solution for entrepreneurs looking to start a new business, as implied by the phrase "set up new stores for less." Shopify aims to occupy the space of being an accessible and affordable tool for small business owners, aligning with values of simplicity and efficiency. The brand does not explicitly push against any category norms but focuses on the functional benefits of its platform. # Product Shopify is an e-commerce platform that allows individuals to set up and manage online stores. It provides tools and resources for creating a professional online presence and facilitates sales and transactions. The ad highlights the platform's cost-effectiveness, suggesting that new stores can be set up "for less" using Shopify. The product is aimed at entrepreneurs, small business owners, and individuals looking to start an online business. It addresses the purchase barrier of high startup costs by offering an affordable solution. The ad conveys that Shopify is a worthwhile option for anyone looking to establish an online store without breaking the bank. # Visual style The ad has a polished, commercial feel with a dark and moody aesthetic. The lighting is low, and the color palette is muted, with a focus on neutral tones. The editing is simple, with smooth transitions between shots. The pacing is slow and deliberate, with each shot held for a few seconds. The audio-visual sync is not particularly strong, as the visuals are not timed to any specific music beats or voiceover lines. # Hooks Text overlay: 00:00–00:03 Set up new stores for less (search bar) Visual: 00:00–00:02: A person with blonde/gray hair and black clothing stands in the middle of a store holding their phone. The walls are brick and there are clothing racks along the side of the walls. Track lighting is above. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the high cost associated with setting up new stores. # Value propositions - Shopify enables users to establish new online stores at a lower cost. # Benefits - Set up new stores for less # Features - Platform to set up and manage online stores # Call to action Get in touch # Social proof - None used. # Point of view - Brand 100% – The brand POV is communicated through the logo and call to action. # Storyline - 00:00–00:02 The ad begins with a person standing in the middle of a store, looking at their phone. - 00:02–00:03 Text appears on the screen: “Set up new stores for less” as a simulated search bar expands. - 00:03–00:05 The Shopify logo appears on the screen, along with the words “Get in touch.”

# Ad summary This ad is for Shopify and shows a man standing in a store, looking at his phone. The text overlay prompts viewers to use Shopify to go from idea to first sale and invites viewers to start for free. # Brand positioning Shopify is presented as a service that can help anyone with an idea turn it into a business. The ad's visual simplicity and direct call to action indicate that Shopify aims to be a straightforward, accessible tool for entrepreneurs of all levels. The brand positions itself as a partner in the journey from concept to commerce, making it clear that Shopify values entrepreneurship and providing the tools to succeed in sales. # Product Shopify is presented as an e-commerce platform designed to help individuals and businesses create online stores. It offers the tools and infrastructure needed to go from an initial business idea to making the first sale. The ad highlights the ease of starting with Shopify, inviting potential users to "Start for free", suggesting a low-risk entry point for entrepreneurs. The platform is for anyone with a business idea who wants to start selling online, from novice entrepreneurs to established businesses looking to expand their online presence. Shopify addresses the common barriers to starting a business, like the complexity of setting up an online store, by offering a simplified, accessible solution. # Visual style The ad has a polished, professional aesthetic with a clean and modern store setting. The editing is minimal with static shots and smooth transitions, focusing on clarity and direct messaging. The production quality is high, giving the impression of a professional commercial, which aims to build trust in the brand. The ad uses a simple layout with a clean background. # Hooks Text overlay: 00:01–00:03: Go from idea to firs / 00:02–00:03: Go from idea to first sale Visual: 00:00–00:00: The doors of a bright store open. In the store, a man with dark hair, wearing a dark t-shirt and jeans, stands looking at his phone. He is positioned slightly to the left of the center of the frame. Shelves are stocked with products around him. / 00:00–00:03: The man continues looking at his phone while standing in the store. The camera is stationary. The shelves are stocked with products around him. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that starting a business and making the first sale can be challenging, positioning Shopify as a solution to overcome these obstacles. # Value propositions - The ad communicates value by providing an e-commerce platform to take you from an idea to a first sale. # Benefits - Go from idea to first sale # Features - E-commerce platform # Call to action Start for free # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's point of view. # Storyline - 00:00–00:03 A man is seen standing in a well-stocked store, looking at his phone. - 00:01–00:05 Text overlay appears showing Shopify's value proposition and inviting viewers to use the service.

# Ad summary This ad promotes Shopify as a platform to turn your idea into a store. The ad shows a person in an empty store using their phone, and then the store fills with merchandise. The ad ends with the Shopify logo and a call to action to start for free. # Brand positioning Shopify is presented as a platform that empowers entrepreneurs to easily turn their ideas into a real business. The brand is positioned as a tool for anyone with an idea to create a store and start selling, emphasizing simplicity and accessibility. The brand aligns with a lifestyle of entrepreneurship and innovation, pushing against the traditional barriers of starting a business by offering a user-friendly platform. The brand positioning is functional, focusing on the simplicity and accessibility of the platform. # Product Shopify is presented as a platform that allows users to turn their ideas into a store. The ad highlights the ease of use and accessibility of the platform, suggesting that anyone with an idea can create a store and start selling. The ad addresses the purchase barrier of complexity by showing how simple it is to set up a store with Shopify. The ad emphasizes that users can start for free, making it an attractive option for those who are hesitant to invest in a new business venture. # Visual style The ad has a polished, commercial aesthetic with smooth transitions. The editing style is simple and straightforward, with static shots and minimal camera movement. The production quality is high, creating a professional and trustworthy feel. The pacing is slow and deliberate, allowing the viewer to absorb the message. The audio-visual sync is seamless, with the text and logo appearing in time with the music. # Hooks Text overlay: 00:01–00:04: Turn your idea into a store (in a rounded rectangle) Visual: 00:00–00:04: A person stands in the center of an empty store, looking at their phone. The store has brick walls, track lighting, and a large window in the back. There are shelves on the left and clothing racks on the right. The camera is stationary and the lighting is dim, creating a sense of emptiness and potential. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that starting a business can be difficult and complex, requiring significant investment and effort. The empty store in the beginning of the ad visually represents the challenge of starting from scratch. # Value propositions - Turn your idea into a store # Benefits - Turn your idea into a store # Features - Platform to create a store # Call to action Start for free # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, promoting its platform and highlighting its benefits. # Storyline - 00:00–00:04 00:00–00:04: The ad begins with a person standing in an empty store, looking at their phone. This sets the scene and introduces the idea of starting a business from scratch. The perspective is from a wide shot, showing the emptiness of the store and the potential for transformation. The tone is neutral, setting the stage for the message to come. - 00:00–00:04 00:00–00:04: Text appears on the screen, prompting the viewer to "Turn your idea into a store." This is the core message of the ad, highlighting the ease with which Shopify allows users to create a business. The perspective is from the brand, directly addressing the viewer and offering a solution to their entrepreneurial aspirations. The tone is encouraging and empowering, suggesting that anyone can start a business with Shopify. - 00:04–00:05 00:04–00:05: The Shopify logo appears on the screen, along with a call to action to "Start for free." This reinforces the brand's message of accessibility and ease of use. The perspective is from the brand, directly promoting its platform and encouraging viewers to take the first step. The tone is inviting and persuasive, highlighting the low barrier to entry for starting a business with Shopify.

# Ad summary This ad promotes Shopify's custom catalog feature for B2B buyers. The ad shows a preview of the different features that can be customized. # Brand positioning Shopify is presented as a platform offering solutions for businesses, with a particular emphasis on catering to B2B buyers through customizable features. The brand aligns with a functional and practical approach, offering tools and capabilities that enhance control and customization for its users, rather than focusing on emotional branding. The brand aims to occupy the space of a reliable and adaptable e-commerce platform, especially for businesses looking to tailor their offerings to specific B2B segments. # Product The advertised product is Shopify's custom catalog feature, designed to allow businesses to tailor their product offerings for every B2B buyer. This feature allows users to customize aspects like 'Title Catalog,' 'Pricing,' and individual product visibility, as demonstrated by the 'LED Spotlight' example. The purpose of the feature is to give businesses more control over what different B2B clients see and at what price, streamlining the purchasing process and improving the buyer experience. The ad addresses the need for tailored B2B solutions, highlighting the level of customization available to meet specific client requirements. The ad is telling viewers that this product is worth trying because it is providing them with customizability and control over their product offerings. # Visual style The ad features a clean and modern aesthetic with a focus on functionality. It uses a dark background that contrasts with the light-colored text and translucent window elements, giving it a high-tech, professional feel. The design is simple and direct, with an emphasis on clear communication of the platform’s features. The image treatment includes soft lighting effects and subtle gradients to add depth without distracting from the text and product examples. # Hooks Headline: Custom catalogs for every B2B buyer # Funnel stage Middle of funnel (Consideration) # Pain points The pain point being addressed is the difficulty in providing tailored product offerings and pricing to individual B2B clients, a challenge visually represented by the need for customization of catalog titles, pricing adjustments, and product visibility. # Value propositions - Custom catalogs: Tailored to meet the unique needs of each B2B client. # Benefits - Custom catalogs for every B2B buyer # Features - Title Catalog - Pricing - Decrease - Active - LED Spotlight - $50.99 # Call to action None used. # Social proof - None used. # Point of view - Brand: The entirety of the image is presented from the brand's point of view, showcasing the features and benefits of Shopify's custom catalog functionality for B2B buyers. # Storyline - The ad opens with a header highlighting Shopify’s offer of custom catalogs specifically designed for B2B buyers. The intention is to immediately capture the attention of businesses seeking personalized solutions. This message is told from the brand's perspective, showcasing its unique selling proposition and service specialization. - The narrative transitions to a preview of the customization options available within the platform. Displaying settings such as "Title Catalog," with options to modify catalog names and statuses, and "Pricing," showcasing decrease options and percentage alterations. This illustrates the granular control that Shopify provides its users, from Shopify's perspective. - The storyline concludes by showcasing the ability to adjust individual product pricing and visibility within the custom catalogs, spotlighting an 'LED Spotlight' as an example product with a custom price. This part of the story is designed to highlight the feature’s usability and tangible benefits, as viewed from Shopify.

# Ad summary The ad features a collection of stuffed animals displayed on shelves. A hand is shown holding a phone with a square frame around one of the stuffed animals. The frame also displays a button that reads, "Buy with shopPay". The text on the screen reads, "LEAVE NO SALE BEHIND" # Brand positioning Shopify is presented as a service that helps businesses maximize their sales potential. The brand is subtly positioned as an essential tool for online merchants, helping them to avoid losing sales. The ad promotes Shopify through its functionality with Shop Pay, implying a seamless and efficient purchasing experience for customers, and highlights the importance of optimizing every sales opportunity, suggesting that Shopify is a key platform for businesses aiming to achieve complete market coverage. # Product The ad promotes the Shopify platform, focusing on its integration with Shop Pay. Shop Pay is presented as a tool that can help merchants capture every potential sale. The focus is on ensuring that no sales opportunity is missed. The ad uses an image of a physical product (a stuffed animal) to highlight the ease of using Shopify and Shop Pay for tangible goods, suggesting that the platform provides a comprehensive solution for all types of businesses, big or small. # Visual style The ad has a clean, bright, and inviting visual style. The lighting is soft and natural, which helps to highlight the textures and colors of the plush toys. The overall aesthetic is warm and approachable, making it feel less like a traditional advertisement and more like a curated display of handmade goods. The use of a white frame to mimic a phone screen adds a modern touch, while the simple background keeps the focus on the products and the message. # Hooks Headline: LEAVE NO SALE BEHIND # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential frustration of losing sales opportunities by stating "LEAVE NO SALE BEHIND." # Value propositions - Buy with shop Pay: Seamless purchasing experience # Benefits - LEAVE NO SALE BEHIND # Features - Buy with shop Pay # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand logo is displayed at the top of the image, branding the overall ad and clearly identifying the source. # Storyline - The ad opens by showcasing a variety of stuffed animals displayed on shelves, creating a cozy and inviting scene. This visual establishes the context and highlights a real-world example of products that can be sold using the platform. The brand is using this moment to visually set the stage and convey a sense of accessibility and relatability. - The scene transitions to focus on a specific stuffed animal framed by a white square, which mimics a phone screen, with a Shop Pay call to action below. This emphasizes the ease of integrating Shop Pay into Shopify for seamless transactions, highlighting the user-friendliness of the platform. The ad presents this feature from the brand's perspective, showcasing its seamless integration within Shopify as a value proposition. - The text "LEAVE NO SALE BEHIND" appears in bold white letters above and below the framed product, reinforcing the core message of the ad. This communicates the primary benefit of using Shopify and Shop Pay, which is to maximize sales opportunities. The brand is using this text to underscore the platform's commitment to helping merchants capture every possible sale, turning potential lost revenue into completed transactions.

# Ad summary This ad features Charlie Bowes-Lyon, Co-founder & CMO of Wild, discussing how Shopify has helped his business. He highlights the platform's ease of use and its positive impact on their conversion rate and overall business growth. # Brand positioning Shopify is presented as a comprehensive e-commerce platform that empowers businesses to thrive by handling the technical aspects of online sales. The brand aims to occupy the space of a reliable and efficient partner, allowing businesses to focus on their core operations. Shopify aligns with values of simplicity, efficiency, and growth, positioning itself as a tool that enables businesses to disrupt their industries. The brand pushes against the norm of businesses struggling with technical complexities, offering a functional solution that simplifies online commerce. # Product Shopify is an e-commerce platform designed to help businesses manage their online sales and operations. It provides tools and infrastructure to handle the technical side of running an online store, allowing businesses to focus on their core activities. The platform is for businesses looking to disrupt their industry by streamlining their online presence and improving their conversion rates. Key features include an 8% conversion rate on-site, which is considered very high in the industry. Shopify addresses the pain point of businesses struggling with the technical aspects of online sales by providing a comprehensive solution that handles these complexities. # Visual style The ad has a polished commercial aesthetic with a mix of outdoor shots, studio interviews, and screen recordings. The editing style includes quick cuts to maintain a fast pace. The production quality is high, giving the ad a professional feel. The pacing is consistent, with cuts timed to the voiceover. # Hooks Spoken: 00:00–00:06: The results have been fantastic with Shopify. I have an 8% conversion rate on site, which is very high in industry. Text overlay: 00:00–00:02: shopify / 00:01–00:02: x Wild / 00:03–00:06: Charlie Bowes-Lyon / 00:03–00:06: Co-founder & CMO, Wild Visual: 00:00–00:01: A man in a light blue button-down shirt walks outside, smiling. The background includes a brick building and green foliage. The Shopify logo appears above him, followed by "x Wild" in white text. / 00:01–00:03: Close-up of the same man, now looking directly at the camera with a slight smile. The background is blurred, with a woman's blonde hair partially visible on the right. / 00:03–00:06: The man, identified as Charlie Bowes-Lyon, Co-founder & CMO of Wild, is shown from the chest up, speaking into a microphone. He is wearing a light blue button-down shirt. The background is a blurred office setting with plants. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the technical complexities of running an online business. This is signaled by the line: "we haven't had to focus on the technical side as much." # Value propositions - Shopify allows businesses to disrupt their industry by handling the technical aspects of online sales, enabling them to focus on core activities. # Benefits - Been able to disrupt as a business - Haven't had to focus on the technical side as much # Features - 8% conversion rate on site # Call to action shopify.com/enterprise # Social proof - "The results have been fantastic with Shopify" – Charlie Bowes-Lyon (Co-founder & CMO, Wild) - "I have an 8% conversion rate on site" – Charlie Bowes-Lyon (Co-founder & CMO, Wild) # Point of view - Expert 100% – The ad is told entirely from the perspective of the Co-founder & CMO of Wild, who shares his positive experience with Shopify. # Storyline - 00:00–00:02 The ad opens with a shot of Charlie Bowes-Lyon walking outdoors, smiling, introducing the partnership between Shopify and Wild. - 00:02–00:06 Charlie Bowes-Lyon, Co-founder & CMO of Wild, is shown speaking directly to the camera, sharing his positive experience with Shopify. The message is that Shopify has significantly improved Wild's business performance. - 00:06–00:10 The ad transitions to showcasing Wild's product and its subscription options on a mobile device. The intention is to highlight the ease of purchasing and subscribing to Wild's products through Shopify. - 00:10–00:13 The ad shows a graph illustrating the average order value increasing over time, reinforcing the message that Shopify has contributed to Wild's business growth. - 00:13–00:15 Charlie Bowes-Lyon reiterates that Shopify handles the technical aspects, allowing Wild to focus on other areas of the business. The message is that Shopify simplifies e-commerce operations. - 00:15–00:17 The ad concludes with the Shopify logo and a call to action to visit Shopify's enterprise page. The intention is to drive viewers to explore Shopify's offerings for larger businesses.

# Ad summary This ad for Shopify promotes its checkout feature, highlighting its high conversion rate and encouraging users to learn more. # Brand positioning Shopify is presented as a leading e-commerce platform, emphasizing its ability to provide solutions that enhance business performance. The brand positions itself as a provider of tools that optimize the online sales process, specifically focusing on checkout efficiency. By highlighting the "best-converting checkout on the planet," Shopify aims to occupy the space of a high-performance, results-driven platform in the consumer's mind. The brand aligns with values of efficiency, optimization, and success, promoting a lifestyle of streamlined business operations and increased sales. This positioning is functional, focusing on the performance and effectiveness of its checkout feature. # Product The product being advertised is Shopify's checkout feature, which is promoted as the "best-converting checkout on the planet." This feature is designed to optimize the online sales process for businesses using the Shopify platform. The ad implies that this checkout feature is for businesses looking to increase their conversion rates and improve their overall sales performance. The USP is its high conversion rate, suggesting that it outperforms other checkout systems. The ad addresses the purchase barrier of inefficient checkout processes by offering a solution that promises better results. The ad tells the viewer that this product is worth trying because it can significantly improve their business's sales performance by providing a superior checkout experience. # Visual style The ad has a modern and clean visual aesthetic with a focus on simplicity and clarity. The use of a gradient background and a simple button creates a sense of depth and interactivity. The overall style is polished and professional, aligning with the brand's image as a leading e-commerce platform. # Hooks Headline: Tap into the best-converting checkout on the planet. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses may be frustrated with low conversion rates and inefficient checkout processes. The phrase "best-converting checkout on the planet" suggests that other checkout systems are not performing as well. # Value propositions - The ad communicates value by highlighting the high conversion rate of Shopify's checkout feature, suggesting that businesses can significantly improve their sales performance by using it. # Benefits - Tap into the best-converting checkout on the planet. # Features - best-converting checkout # Call to action Let's talk > # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing Shopify's checkout feature and its benefits. # Storyline - The ad starts by highlighting Shopify's checkout feature as the "best-converting checkout on the planet." This is intended to immediately grab the viewer's attention and position Shopify as a leader in e-commerce solutions. The brand is telling this part of the story, emphasizing its expertise and the effectiveness of its product. - The ad concludes with a call to action, "Let's talk," inviting the viewer to engage with Shopify and learn more about the checkout feature. This is intended to prompt the viewer to take the next step and explore how Shopify can benefit their business. The brand is telling this part of the story, encouraging interaction and offering a solution to the viewer's potential needs.

# Ad summary This ad features Jamie De Cesare, CTO of Orlebar Brown, discussing how Shopify's point of sale system facilitated a straightforward rollout across nearly 50 stores globally, spanning various countries, languages, and currencies. # Brand positioning Orlebar Brown is presented as a global brand with a focus on luxury and sophistication. The brand aligns with a lifestyle of leisure and travel, as suggested by the imagery of swimwear and resort wear. The brand is positioned as high-end, catering to customers who value quality and style in their vacation attire. The brand's collaboration with Shopify suggests a commitment to efficient and scalable retail solutions. # Product The ad showcases Orlebar Brown's range of luxury resort wear, including swimwear and casual clothing. The products are presented as high-quality, stylish options for vacation and leisure. The ad highlights the brand's global presence and its ability to cater to diverse markets with different languages and currencies. The Shopify point of sale system is featured as a tool that enables Orlebar Brown to manage its retail operations efficiently across nearly 50 stores worldwide. The ad emphasizes the ease and speed of implementation, with the system being rolled out in just one week. # Visual style The ad has a polished and professional aesthetic, with clean visuals and clear text overlays. The editing style is smooth, with static shots and minimal camera movement. The production quality is high, suggesting a well-funded marketing campaign. The pacing is consistent, with a moderate tempo that keeps the viewer engaged. # Hooks Spoken: 00:01–00:03: Shopify point of sale rollout was quite straightforward. Text overlay: 00:01–00:03: shopify / 00:01–00:03: ORLEBAR BROWN Visual: 00:00–00:01: A man and woman stand in a room with photography equipment. The man is wearing a tan button-down shirt and white pants. The woman is wearing a black dress with white trim. The Shopify logo is displayed on the screen. / 00:01–00:03: The man is now sitting on a green couch in front of a microphone. Another man stands behind him, adjusting the microphone. The Shopify and Orlebar Brown logos are displayed on the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that managing retail operations across multiple stores, countries, languages, and currencies can be complex and challenging. The ad addresses this pain point by showcasing Shopify's point of sale system as a solution that simplifies and streamlines these operations. # Value propositions - Shopify's point of sale system enables Orlebar Brown to manage its retail operations efficiently across nearly 50 stores worldwide. - The system was rolled out in just one week, demonstrating its ease and speed of implementation. # Benefits - Efficient retail operations - Scalable solution - Easy implementation - Global reach # Features - Shopify point of sale system - Straightforward rollout - Global presence - Support for multiple languages and currencies # Call to action shopify.com/enterprise # Social proof - "Shopify point of sale rollout was quite straightforward" – Jamie De Cesare (CTO, Orlebar Brown) - "Within a week, we launched across almost 50 stores globally, so across countries, languages, and currencies" – Jamie De Cesare (CTO, Orlebar Brown) - "So that's been a huge win for us" – Jamie De Cesare (CTO, Orlebar Brown) # Point of view - Expert 100% – The ad is told from the perspective of Jamie De Cesare, CTO of Orlebar Brown, who shares his experience with Shopify's point of sale system. # Storyline - 00:00–00:03 The ad opens with a behind-the-scenes look at a photoshoot, setting the stage for a discussion about Shopify's point of sale system. - 00:03–00:04 Jamie De Cesare, CTO of Orlebar Brown, shares his experience with Shopify's point of sale system, emphasizing its straightforward rollout. - 00:04–00:10 De Cesare highlights the speed of implementation, noting that the system was launched across nearly 50 stores globally within a week. - 00:10–00:14 The ad concludes with a visual of Orlebar Brown's resort wear and a call to action to learn more about Shopify for enterprise.

# Ad summary This ad features Sherene Perrier from Murad, who discusses the positive impact of migrating to Shopify. She highlights a 56% increase in conversion rates and a 17% increase in average order value, emphasizing the seamless experience with Shopify. # Brand positioning Shopify is presented as a platform that enhances e-commerce operations for businesses. The brand aims to occupy the space of a reliable and efficient e-commerce solution provider. It promotes values of seamless integration and improved business performance. The brand positions itself as a solution that simplifies e-commerce management, leading to tangible business improvements. The brand positioning is functional, focusing on performance and simplicity. # Product Shopify is an e-commerce platform that helps businesses manage their online sales and operations. It is for businesses looking to improve their conversion rates and average order value. The ad highlights a 56% increase in conversion rates and a 17% increase in average order value after migrating to Shopify. The platform is presented as seamless and efficient, addressing the pain point of complicated e-commerce management. The ad tells the viewer that Shopify is worth trying because it simplifies e-commerce, leading to tangible business improvements. # Visual style The ad has a polished commercial aesthetic with a mix of studio shots and screen recordings. The editing style includes quick cuts and smooth transitions. The pacing is consistent throughout the ad. # Hooks Spoken: 00:01–00:05: Sherene Perrier: In the year since we've migrated to Shopify, we've actually seen a plus 56% increase in conversion rates. Text overlay: 00:02–00:05: Sherene Perrier / 00:03–00:05: Ecommerce & Digital Marketing, Murad Visual: 00:00–00:01: Two people shake hands in a studio setting with lighting equipment visible. The Shopify logo appears in the center of the frame. / 00:01–00:02: Close-up of Sherene Perrier smiling, with the Shopify and Murad logos overlaid. / 00:02–00:05: Sherene Perrier, identified as Ecommerce & Digital Marketing at Murad, speaks directly to the camera in a studio setting. She is wearing a yellow blazer and glasses. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that managing e-commerce can be complicated and inefficient, leading to lower conversion rates and average order values. # Value propositions - Shopify provides a seamless e-commerce experience that leads to improved conversion rates and increased average order value. # Benefits - Improved conversion rates - Increased average order value - More seamless experience # Features - 56% increase in conversion rates - 17% increase in average order value - Seamless integration # Call to action shopify.com/enterprise # Social proof - "In the year since we've migrated to Shopify, we've actually seen a plus 56% increase in conversion rates" – Sherene Perrier (Ecommerce & Digital Marketing, Murad) # Point of view - Customer 100% – The ad is told from the perspective of a Murad employee who is a customer of Shopify, sharing their positive experience. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a handshake between two people, followed by the Shopify logo and the Murad logo, indicating a partnership or collaboration. - 00:02–00:10 00:02–00:10: Sherene Perrier from Murad shares that since migrating to Shopify, they've seen a 56% increase in conversion rates and a 17% increase in average order value. - 00:10–00:13 00:10–00:13: Sherene Perrier states that everything is a lot more seamless with Shopify. - 00:13–00:16 00:13–00:16: The ad concludes with the Shopify logo and website, reinforcing the brand's identity and providing a call to action.