How Scentbird Advertises on Meta

# Ad summary A man compares name-brand fragrances and the Scentbird subscription service to show the value in saving money. # Brand positioning Scentbird is positioned as an affordable alternative to traditionally expensive luxury fragrances. The brand offers a subscription service that sends users a 30-day supply of luxury fragrances for a fraction of the price of full-sized bottles. Scentbird appeals to value-conscious consumers who want to experience a variety of high-end scents without the commitment of purchasing large bottles. The brand promotes the idea of having access to a wide range of fragrances, allowing users to switch scents and explore different options easily. # Product Scentbird is a subscription service that delivers a 30-day supply of luxury fragrances to customers' homes for $9 the first month. The service offers access to over 900 high-end fragrances. With Scentbird, subscribers have the freedom to change or pause their subscription at any time. The service allows subscribers to smell great every day without spending a lot of money. Scentbird challenges the traditional model of buying expensive, full-sized fragrance bottles by offering a more affordable and flexible way to enjoy luxury scents. # Visual style The ad has a UGC feel with a focus on the creator's personal experience with the product. The editing style includes quick cuts and transitions to keep the viewer engaged. The production quality is high, with clear visuals and good lighting. The pacing is fast, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: Así es como los chicos normales se rocían colonia: Text overlay: Así es como los chicos normales se rocían colonia: Visual: 00:00–00:02 The camera is at chest level in a well-lit room. A tatted person with short, curly brown hair, a black jacket, and a blue shirt is speaking to the camera. # Funnel stage Consideration # Pain points The ad highlights the high cost of traditional full-sized fragrance bottles. The creator asks, "¿Por qué pagar más de $100 por botellas de tamaño normal?" ("Why pay more than $100 for normal-sized bottles?") This emphasizes the frustration of spending a lot of money on fragrances. # Value propositions - Luxury fragrances for a fraction of the price - Smell amazing without spending a fortune - Try new scents every month # Benefits - Experience a variety of luxury scents without buying full bottles - Affordable way to smell great every day - Freedom to change or pause your subscription anytime # Features - 30-day supply of luxury fragrances - 900+ high-end fragrances - Ability to change or pause the subscription - Delivered to your door # Call to action ¡Suscríbete tú también y llévate tu primer mes por solo 9 dólares! # Social proof - None used. # Point of view - Customer 100% – The ad is told from a customer point of view, with the creator sharing his experience with the subscription service. # Storyline - 00:00–00:02 The creator shares how "normal" people apply cologne, showing them spraying it in the air. - 00:02–00:04 The creator shares how he applies cologne, spraying it directly on his body. - 00:05–00:07 The creator compares how "normal" people buy cologne, highlighting a $135 bottle of Dolce & Gabbana cologne. - 00:07–00:08 As a response to the high price of name-brand cologne, the creator shows how he buys cologne with the Scentbird subscription service, highlighting the price of $9. - 00:09–00:12 He then asks why people pay over $100 for normal-sized bottles. - 00:12–00:16 As a response to expensive cologne, the creator details that he gets a supply of luxury fragrances for 30 days. - 00:16–00:18 As a value proposition, the creator details that customers can get luxury fragrances for 30 days for only $9 the first month. - 00:19–00:22 He shares that he now has over 900 high-end fragrances at his disposal. - 00:23–00:26 He shares how he has the freedom to change or pause the subscription when he wants. - 00:26–00:28 As a value proposition, he shares how subscribers can smell amazing without spending a fortune. - 00:29–00:33 The creator encourages people to subscribe and get their first month for only $9.

# Ad summary This image ad promotes Scentbird, a perfume subscription service, by showcasing several perfumes alongside a limited-time offer for a discounted price on the first month and a free case. # Brand positioning Scentbird is presented as a modern fragrance subscription service aimed at providing a diverse and accessible way to explore perfumes. The brand emphasizes discovery and convenience, aligning with a lifestyle that values variety and affordability in personal fragrances. Scentbird challenges the traditional norms of purchasing full-sized perfumes by offering a subscription model that reduces commitment and cost. The brand is positioned as an emotional connection through personalized fragrance experiences, rather than just a functional product. # Product Scentbird offers a fragrance subscription service that allows customers to sample a wide range of perfumes. The service includes a case to hold the fragrances. The ad features four full-size perfume bottles from brands such as Ariana Grande, Burberry, Marc Jacobs, and Gucci to highlight the range of available products. Scentbird provides access to high-end fragrances at a lower cost, addressing the purchase barrier of expensive full-size bottles. The ad emphasizes a limited-time offer for the first month to encourage trial. # Visual style The ad has a clean, studio-shot appearance with a soft, diffused lighting and a predominantly pastel color palette. The background is a neutral cream color, allowing the products and text to stand out. The image has a high-quality production value, creating an inviting and visually appealing aesthetic. The layout features a balanced arrangement of the products and promotional elements, which contributes to its scannability in a social media feed. # Hooks Headline: solo $9 # Funnel stage Middle of funnel (Consideration) # Pain points High cost of purchasing full-size perfume bottles, limiting the ability to explore different scents. # Value propositions - First month for only $9 - UNA FUNDA GRATIS # Benefits - Access to high-end fragrances at a lower cost - Variety of scents to try without committing to full-size bottles # Features - Fragrance subscription service - Wide range of perfumes available - Comes with a case # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistently from the brand, showcasing the range of fragrances, the subscription service, and the promotional offer to attract new customers. # Storyline - The ad begins by presenting a variety of perfume bottles, which indicates the range of brands and scents Scentbird offers. From the brand's perspective, this introduces the breadth of their fragrance selection. - Next, the ad showcases the Scentbird subscription by focusing on a fuzzy pink case with two Scentbird branded applicators in pink and blue. This highlights what the brand is offering and how it works. - Finally, the ad highlights the limited-time offer of a discounted first month and a free case for only $9, from the brand's perspective, this is a way to entice viewers to try the service with a low-risk trial.

# Ad summary This ad for Scentbird showcases five distinct perfumes, offering a discounted first month and highlighting the brand's elegant presentation. # Brand positioning Scentbird is presented as a premium fragrance subscription service that allows customers to experience a variety of perfumes in a convenient and stylish format. The brand emphasizes accessibility and luxury, offering high-end fragrances at an affordable price point. Scentbird aims to disrupt the traditional perfume market by providing a curated selection of scents in travel-friendly containers, enabling customers to explore and discover new fragrances without the commitment of purchasing full-size bottles. The brand is positioned as a modern, sophisticated choice for fragrance enthusiasts who value variety and convenience. # Product The featured product is a fragrance subscription service offering five perfumes in sleek, travel-sized spray vials, each labeled with the brand name 'SCENTBIRD'. These vials are housed in a luxurious, velvet-lined carrying case, designed for portability and stylish storage. The ad directly mentions a special introductory offer, presenting the first month at a discounted rate. The vials are shown in various colors (purple, mauve, taupe, and burgundy), suggesting a curated selection of scents catering to diverse preferences. The product addresses the challenge of committing to full-size perfumes by providing an accessible way to sample different fragrances. # Visual style The ad has a clean and elegant aesthetic, with a focus on showcasing the product in a luxurious and accessible way. The use of soft lighting and a muted color palette creates a sophisticated and inviting feel. The composition is well-balanced, with the product assortment on one side and the Scentbird case on the other, guiding the viewer's eye through the key elements of the ad. The overall impression is high-quality and polished, aiming to appeal to a discerning audience. # Hooks Headline: $9 # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the commitment and expense of purchasing full-size perfumes without knowing if you'll like the scent. The variety of perfumes from designer brands indicates this. # Value propositions - Experience a variety of high-end perfumes without committing to full-size bottles. # Benefits - Affordable way to try new fragrances - Convenient for on-the-go use # Features - Travel-sized perfume vials - Luxurious carrying case # Call to action None used. # Social proof - None used. # Point of view - Customer: The display of several designer perfume bottles and the variety of scents Scentbird offers showcase the customer's desire for high-end fragrances. - Brand: The image of the Scentbird carrying case containing five vials of perfume show the convenience and accessibility of the Scentbird brand. - Brand: The circular badge with the price of $9 and the text 'UNA FUNDA GRATIS' aims to entice potential customers with the affordability of the Scentbird service. # Storyline - The ad starts by showcasing a collection of perfume bottles from different brands, drawing the viewer's eye to well-known fragrances. The message here is to present the prestige and variety that Scentbird can offer, from the customer's perspective. - The ad then transitions to display the Scentbird carrying case with the brand's own perfume vials inside, highlighting the elegance and convenience of the product. This part of the story is from the brand's perspective, emphasizing the sophistication and portability of their service. - A circular badge appears, spotlighting the introductory offer and pricing. Here, the ad is using the brand's voice to call attention to the affordability and value of the initial subscription, incentivizing potential customers to try the service. - Finally, a disclaimer is shown at the bottom of the image to clarify the terms of the offer, including the limited-time discount and what is not included. This serves as a transparent note from the brand.

# Ad summary This Scentbird ad features a collection of designer perfumes, highlighting a special offer of a free case with a $9 first-month subscription. It aims to attract fragrance enthusiasts by showcasing a variety of scents and designer perfumes available through Scentbird. # Brand positioning Scentbird aims to occupy the space of accessible luxury and personalized fragrance discovery. The brand aligns with values of convenience and variety, offering a curated experience that simplifies the process of finding and enjoying high-end perfumes. It pushes against the norms of committing to a single full-size bottle by offering a subscription model, allowing customers to sample different scents regularly. The brand's positioning is both functional (offering a convenient way to try new perfumes) and emotional (providing access to luxury and personal expression). # Product Scentbird is a fragrance subscription service that delivers designer perfumes in travel-sized spray vials. The ad features a collection of these vials, along with full-sized bottles of designer fragrances such as Versace Bright Crystal, Victoria's Secret Bombshell, Prada, Moschino Toy Boy, and Burberry Her. The service is for fragrance enthusiasts who enjoy variety and want to explore different scents without committing to full-size bottles. The ad emphasizes a special offer: a free case with the first month's subscription for $9, addressing the purchase barrier of high upfront costs for multiple fragrances. Each vial provides a month's supply of perfume. # Visual style The ad has a clean, polished, and studio-shot aesthetic. It employs a flatlay arrangement to showcase the variety of perfume bottles and the Scentbird case. The image treatment includes soft lighting and background removal, creating a cohesive and visually appealing presentation. The typography is simple and legible, and the overall design mimics a platform-native style. # Hooks Headline: $9 # Funnel stage Middle of funnel (Consideration) # Pain points Committing to a full-size bottle of perfume without knowing if you'll like it. # Value propositions - Try different perfumes without committing to full-size bottles - Convenient way to discover new fragrances - Access to luxury fragrances at an affordable price # Benefits - Variety of scents to explore - Access to luxury fragrances # Features - Travel-sized spray vials - Designer perfumes # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is from the brand's perspective, showcasing its product offerings and value proposition to potential customers. # Storyline - The ad showcases a variety of designer perfumes available through Scentbird's subscription service. This is intended to grab the viewer's attention and illustrate the range of options. This is shown from the brand's perspective. - The ad features a pink and white striped furry case, likely the free case that is being offered. The inclusion of the case indicates that it is included in the offer, and provides context for how the Scentbird perfumes will be delivered. This is shown from the brand's perspective. - The ad highlights the monthly cost of $9 for the first month along with a free case. This incentivizes viewers to try the service by showcasing the value. This is shown from the brand's perspective.

# Ad summary The ad features a man discussing Scentbird, a service that sends authentic designer cologne every month in a travel case for $9 the first month. He highlights a few date-night colognes he has received from Scentbird, noting you can swap the scents the following month if you want. # Brand positioning Scentbird is presented as a cologne subscription service that delivers authentic designer colognes in travel-sized cases. This brand aims to occupy the space of convenient cologne exploration, offering a risk-free way to test various scents before committing to a full bottle. It aligns with a lifestyle of variety and experimentation, pushing against the norm of purchasing large, expensive bottles of cologne without prior testing. The brand positioning is functional, emphasizing simplicity and convenience, while also appealing to the emotional desire for discovery and self-expression through fragrance. # Product Scentbird is a subscription service that sends authentic designer cologne every month in a travel case. The product is for men who want to explore different colognes without committing to full-size bottles. Each travel case contains a 30-day supply, providing about 120 sprays. This allows users to wear the cologne and test it out before deciding if they want to purchase a full bottle. Scentbird addresses the purchase barrier of expensive colognes by offering a cost-effective way to sample various scents. The USPs include authenticity, convenience, and the ability to swap scents monthly. # Visual style The ad has a polished UGC feel with quick cuts and static shots. The production quality is high, with clear lighting and close-up shots of the products. The pacing is fast, with cuts every few seconds, keeping the viewer engaged. The audio-visual sync is timed well with the voiceover. # Hooks Spoken: Male 1: Top three date night colognes to be remembered after the hug. Text overlay: 00:00–00:02 / 00:01–00:03 to be remembered / 00:02–00:03 after the hug Visual: 00:00–00:03 A close-up shot shows a knife running across the top of a cologne bottle, with the overlay text, "Top 3 date-night colognes to be remembered after the hug." The background is black and out of focus. The setting appears to be a close-up studio environment. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the high cost of buying full bottles of cologne just to test them. # Value propositions - Authentic designer cologne for only $9 the first month - Affordable way to sample various scents - Try before you commit # Benefits - Test scents before committing to a full bottle - Convenient way to explore different colognes - Affordable # Features - Authentic designer cologne - Travel case - 30-day supply - About 120 sprays - Ability to swap scents next month # Call to action Go get your first scent. # Social proof - “These are power scents. You walk in, people clock you” - Male 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a male customer reviewing Scentbird. # Storyline - 00:00–00:03 The ad begins with a close-up shot of a cologne bottle and transitions to a man's hand holding a cologne bottle in a restaurant setting. - 00:03–00:05 The man highlights and sprays Gucci Guilty cologne. - 00:05–00:08 The ad highlights and sprays Prada Luna Rossa cologne. - 00:09–00:12 The ad highlights and sprays D&G The One for Men cologne. - 00:12–00:17 The ad shows a package of Scentbird samples being opened. - 00:17–00:21 The man in the video highlights what Scentbird is. - 00:21–00:26 The ad shows examples of different colognes available through Scentbird, highlighting the 30-day supply. - 00:26–00:31 The ad shows examples of different colognes available through Scentbird as an on-screen graphic. - 00:31–00:35 The man in the video highlights that the first month is $9 and encourages the viewer to get their first scent.

# Ad summary This image ad by Scentbird features an arrangement of fragrance bottles alongside a cosmetic bag containing two Scentbird perfume applicators. The ad promotes a special offer of a Scentbird subscription starting at $9 and includes a free case. # Brand positioning Scentbird is presented as a modern, accessible fragrance subscription service that allows customers to explore a variety of perfumes without committing to full-size bottles. The brand is positioned as a way to discover new scents and enjoy luxury fragrances in a convenient format. This appeals to consumers who value variety and convenience, and who want to try different perfumes without the financial commitment of purchasing full bottles. The brand aligns with a lifestyle that values exploration and affordable luxury. # Product The featured product is the Scentbird fragrance subscription, which includes a refillable applicator and a monthly supply of a designer fragrance. The product works by allowing subscribers to choose a new scent each month, which is then delivered in a travel-friendly applicator. The applicators are sleek, metallic tubes that fit inside a Scentbird branded cosmetic bag. The ad highlights the accessibility of the product and the ability to try different designer fragrances. The product is ideal for fragrance enthusiasts who enjoy variety and convenience. # Visual style The ad has a clean and polished aesthetic with a focus on product presentation. The composition is balanced, with the perfume bottles on the left and the Scentbird products on the right. The color palette is soft and feminine, with neutral tones and pops of gold. The lighting is bright and even, highlighting the details of the products. The image is designed to be visually appealing and informative, showcasing the brand's products and value proposition in a clear and concise manner. # Hooks Headline: $9* A FREE CASE # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of committing to a full-size bottle of perfume without knowing if you'll like it. The ad shows an arrangement of perfume bottles, suggesting the wide range of fragrances available through the subscription, and the brand solves the problem by offering a convenient way to try different scents without the financial commitment. # Value propositions - Explore a variety of fragrances for just $9 a month - Receive a free case with your subscription # Benefits - Try different designer fragrances without committing to full-size bottles - Convenient and portable - Affordable luxury # Features - Fragrance subscription - Refillable applicator - Monthly supply of designer fragrance - Cosmetic bag # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image promotes the Scentbird brand and its subscription service. It highlights the brand's values of variety, convenience, and affordability, using product visuals and promotional offers to entice potential subscribers. # Storyline - The ad opens with an arrangement of various perfume bottles, suggesting the wide range of fragrances available through the subscription. The brand tells this part of the story to showcase the variety of choices available through the service, enticing potential subscribers with recognizable brands and luxurious options. - The ad then transitions to a close-up of a Scentbird cosmetic bag containing two Scentbird fragrance applicators, highlighting the convenience and portability of the product. The brand tells this part of the story to showcase the practical benefits of the subscription, emphasizing how easy it is to carry and use Scentbird fragrances on the go. - Finally, the ad features a special offer of a Scentbird subscription starting at $9 and including a free case for a limited time. The brand tells this part of the story to incentivize viewers to subscribe now, highlighting the affordability and value of the service.

# Ad summary A product ad for Scentbird featuring a variety of fragrances in a suitcase-style case with an offer of a free case for $9 in the first month. # Brand positioning Scentbird is presented as a modern fragrance brand that aims to simplify the experience of discovering and enjoying perfumes. By offering a curated selection of designer fragrances in a convenient subscription model, Scentbird encourages exploration without committing to full-size bottles. The brand's packaging and presentation, like the pink suitcase-style box with a playful cloud design, evoke a sense of fun and approachability. This positions Scentbird as an accessible and trendy alternative to traditional perfume shopping, appealing to consumers who value variety and convenience. # Product Scentbird offers a subscription service that provides customers with a monthly supply of designer fragrances in travel-friendly spray containers. The ad features a pink suitcase-style case filled with four Scentbird spray containers, each holding a different fragrance. These containers are sleek and uniform in design, emphasizing portability and ease of use. The ad also showcases several full-size fragrance bottles from brands like Versace, Prada, and Emily in Paris, highlighting the variety of scents available through the service. The Scentbird containers fit neatly into the compartments of the case. The ad highlights the opportunity to sample different fragrances without committing to a full bottle, addressing the potential purchase barrier of high costs and uncertainty about liking a scent. # Visual style The ad features a clean, studio-shot aesthetic with bright lighting and a focus on product presentation. The visual motif revolves around a central 'suitcase' filled with Scentbird fragrances, surrounded by a selection of designer perfumes to emphasize variety. The overall image is highly polished, with careful attention to color coordination and product placement to create a visually appealing and easily scannable layout. # Hooks Headline: $9 A FREE CASE # Funnel stage Middle of funnel (Consideration) # Pain points High costs and uncertainty about liking a scent when purchasing full-size perfume bottles are potential purchase barriers. # Value propositions - First month's case for $9 offers an accessible entry point to experience the subscription service. - The suitcase-style case highlights the convenience and portability of Scentbird's fragrance containers. # Benefits - Sample different fragrances without committing to a full bottle. - Conveniently discover new scents. - Wide variety of designer fragrances. # Features - Subscription service - Travel-friendly spray containers - Pink suitcase-style case # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases Scentbird's products and service, focusing on the brand's selection, packaging, and value proposition. # Storyline - The ad opens by showcasing a pink suitcase-style case filled with Scentbird fragrance containers, immediately establishing the brand's curated selection and travel-friendly format. This draws the viewer in with an image of variety and convenience, highlighting the core value proposition from the brand's perspective. - The ad then widens to display a range of full-size fragrance bottles from well-known brands arranged around the Scentbird suitcase, emphasizing the variety of designer scents available through the subscription service. This builds credibility and further underscores the appeal of sampling premium fragrances, as told from the brand's perspective. - The ad spotlights the limited time offer of getting the first month's case for $9, framing it as an accessible starting point to experience the brand's products. This adds a sense of urgency and incentivizes immediate action from the customer's perspective.

# Ad summary This ad promotes Scentbird, a fragrance subscription service. The ad begins with the creator warning against buying cologne from large, expensive bottles that may lead to bankruptcy. Instead, he promotes Scentbird, which offers a monthly supply of high-end fragrances for a fraction of the cost. # Brand positioning Scentbird is presented as an accessible alternative to traditionally expensive fragrances. The brand positions itself by pushing against the norm of purchasing full-size bottles of perfume at high prices, suggesting that it's not the smartest financial decision. Scentbird promotes an image of smart luxury. They offer a practical solution, allowing consumers to experience a variety of designer and niche perfumes without committing to large, costly bottles, which aligns with a lifestyle of exploration and value. # Product Scentbird is a subscription service that provides a 30-day supply of high-end fragrances. For $9 a month, subscribers receive a curated vial of perfume from a selection of over 1,000 designer and niche brands, including Gucci, Prada, and Versace. These fragrances are 100% authentic and free of imitations. The product is delivered in a sleek, portable container, allowing for easy switching between scents. Scentbird addresses the purchase barrier of committing to expensive, full-sized perfume bottles by offering a cost-effective way to sample a variety of luxury fragrances. # Visual style The ad features a casual, UGC-style aesthetic with static shots, and close ups of the product. The editing is simple, with straight cuts between scenes. The pacing is moderate, with cuts timed to the narrator's speech. # Hooks Spoken: 00:00–00:04: Mi hermano, si realmente quieres que los piropos te duren, nunca te eches colonia así. Text overlay: 00:00–00:06: Mi hermano, si realmente quieres que los piropos te duren, nunca te eches colonia así Visual: 00:00–00:02: A first-person close-up shot of two hands holding a bottle of cologne above a blue and white striped surface. The person’s left hand is light-skinned and covered with colorful tattoos. The right hand is dark-skinned and covered with solid black tattoos. The light-skinned hand sprays the cologne bottle towards the black-skinned hand. / 00:02–00:04: A first-person close-up shot of a person with a tattooed hand holding a clear bottle of cologne above a blue and white striped surface. # Funnel stage Middle of funnel (Consideration) # Pain points Buying large bottles of cologne can lead to bankruptcy # Value propositions - Scentbird lets you smell expensive for less. - 30-day supply of cologne for only $9 - Over 1000 brands from designers - Authentic cologne samples # Benefits - Sent to your house every month - Try designer cologne for a fraction of the price. - Try new cologne whenever you want. # Features - 30 day supply - Thousands of designer brands to choose from - Authentic product # Call to action Toca abajo y llévate el primer mes por $9 # Point of view - Customer 100% – The entire ad is from the perspective of a male customer recommending the product to viewers. # Storyline - 00:00–00:06 The ad opens with the creator advising viewers against purchasing cologne in large bottles or applying it excessively. - 00:06–00:07 The creator transitions to advising viewers against purchasing expensive large bottles of cologne to avoid bankruptcy. - 00:07–00:09 The creator asks the audience why they would spend over $100 on a large bottle of cologne. This presents the audience with the central pain point. - 00:10–00:14 The creator introduces Scentbird and shows a sample vial in its packaging. The narrator highlights the price: $9 for the first month. - 00:14–00:18 The ad shows several brand options the company offers such as Gucci, Prada, and Versace. The narrator highlights they offer over 1000 brands from different designers. - 00:18–00:21 The creator states that all Scentbird products are authentic. - 00:21–00:22 The ad emphasizes the flexibility of the product, stating that the user can change or pause their subscription at any time. - 00:22–00:24 The narrator notes that the products smell expensive and encourage viewers to spend intelligently. - 00:24–00:27 The narrator provides a call to action to click below and get your first month for $9.

# Ad summary A woman shares her method for affording expensive perfume by 'testing' them in stores and then buying the Scentbird version. She likes to smell luxury but only pay $9 for it. # Brand positioning Scentbird is a subscription-based service offering authentic designer fragrances in travel-sized, portable spray bottles. The brand is positioned as an affordable alternative to purchasing full-size, expensive perfumes, allowing customers to experience luxury scents without breaking the bank. Scentbird offers a practical and convenient solution for fragrance enthusiasts who want variety and portability, and sets itself apart by delivering real designer fragrances, not knockoffs or imitations. # Product Scentbird is a fragrance subscription service that delivers a 30-day supply of authentic designer perfumes or colognes in a portable, travel-friendly spray bottle. Each month, subscribers receive a new fragrance of their choice from a selection of luxury brands like Versace, Dolce & Gabbana, Prada, and others. A first month is $9, and the subscription includes a clean, little travel case for on-the-go use. Each container provides around 120 sprays. Scentbird promises a cost-effective way to smell expensive without dropping bands on full-size bottles, as the service doesn't offer dupes. # Visual style The ad has a UGC feel with a mix of close-up product shots and personal testimonials. The editing style includes quick cuts and transitions that keep the pace lively and engaging. The overall aesthetic is bright and colorful, with a focus on showcasing the Scentbird products in various settings, from store shelves to home bathrooms. The production quality is polished but maintains a sense of authenticity, aligning with the intended tone of affordability and accessibility. # Hooks Spoken: 00:00–00:02 I never smell cheap... I just pay cheap. Text overlay: 00:00–00:02 I never smell cheap... / 00:01–00:02 I just pay cheap Visual: 00:00–00:02 Close up shot of a dark skinned woman wearing a red sequin top holding a Prada Candy perfume bottle. The background is blurred with warm candlelight. The bottle has a clear glass base with the perfume liquid inside. The neck of the bottle is bright pink, with 'Prada' in gold letters. # Funnel stage Consideration # Pain points The high cost of designer perfumes is prohibitive. As the presenter says, 'I'm not dropping $120 just to smell right.' This pain point is reinforced by the presenter putting red X's across a mobile screen showing a perfume bottle that costs $148. # Value propositions - Actual designer fragrances (not dupes): Offers a high-quality, authentic experience. - Portable and travel-friendly: Enhances convenience for users on-the-go. - Smelling like luxury for $9: Conveys significant cost savings without sacrificing the luxury feel. # Benefits - Smell like luxury - Get it for cheap - Convenient for travel - A whole 30-day supply for just $9 # Features - 30-day supply of authentic designer fragrances - Portable, travel-friendly spray bottle - First month for $9 - Around 120 sprays per bottle - Includes a clean, little travel case # Call to action None used. # Social proof - None used # Point of view - Customer 100% – The entire ad is delivered from the perspective of a satisfied customer sharing her experience and opinions. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman holding a Prada perfume, stating she never smells cheap but only pays cheap. - 00:02–00:07 00:02–00:07 She explains her habit of testing designer perfumes in stores, but balks at the high price tags when she sees them online. - 00:07–00:13 00:07–00:13 She reveals she tried Scentbird instead. - 00:13–00:23 00:13–00:23 She highlights that Scentbird sends actual designer fragrances every month, emphasizing brands like Versace, D&G, and Prada, clarifying they are not knockoffs or dupes. - 00:23–00:28 00:23–00:28 She states that her first month of Scentbird was $9 for a 30-day supply, which includes around 120 sprays. - 00:28–00:33 00:28–00:33 She notes that the products come with a clean, little travel case, so it stays on me everywhere I go, like my lip gloss. - 00:33–00:40 00:33–00:40 She shares that one spray before stepping outside makes her feel expensive and untouchable, suggesting a sense of luxury and exclusivity. - 00:40–00:50 00:40–00:50 She closes by presenting Scentbird as a way to smell luxurious for only $9, which is "the move."

# Ad summary This ad promotes Scentbird, a fragrance subscription service offering monthly access to designer perfumes for a fraction of the cost of buying full bottles. The ad features a young woman sharing her enthusiasm for the service, showcasing her latest fragrance choice (Dolce & Gabbana Dolce Peony), and highlighting the convenience and affordability of Scentbird compared to purchasing expensive full-size perfumes. # Brand positioning Scentbird is presented as a convenient and affordable way to explore designer fragrances. The brand aims to occupy the space in the consumer's mind as a curator of high-end scents that are accessible and perfect for experimenting without committing to full-size bottles. The brand aligns with values of variety, convenience, and value for money, and promotes a lifestyle of discovering new scents without breaking the bank. It pushes against the norm of expensive single-bottle perfume purchases, offering a functional and economical alternative for fragrance enthusiasts. The brand positions itself as a modern, accessible solution for those who enjoy variety in their scent choices. # Product Scentbird is a subscription service that delivers a new designer fragrance to the customer each month. Each fragrance comes in a travel-friendly vial held in a reusable, brightly colored container with the Scentbird logo, making it easy to carry in any bag. The product is for individuals who enjoy trying different designer fragrances without the high cost and commitment of purchasing full-size bottles. The USPs include the affordability (offering a fragrance for only $9 on the first month), the variety of designer scents available, the perfect size for on-the-go use, and enough product to last until the next delivery, even with daily use. The ad addresses the purchase barrier of high prices and limited variety associated with traditional perfume buying, emphasizing the value of trying different scents for various occasions without spending a fortune. The ad also highlights the opportunity to build a perfume collection over time. # Visual style The ad has a polished UGC feel, using natural lighting and casual settings. The editing style incorporates quick cuts to maintain a fast pace. The visuals are clean and bright, emphasizing the product and the creator's personal experience. The pacing is consistent, with cuts timed to match the rhythm of the voiceover. The overall aesthetic is modern and approachable, aligning with current social media trends. # Hooks Spoken: 00:00–00:01 [Excitedly] Oh my gosh. / 00:01–00:03: Okay, my Scentbird just came and I couldn't even wait to get inside to open it. Text overlay: 00:00–00:03: My Scentbird finally arrived! ✨ Visual: 00:00–00:01: A young woman with long blonde hair wearing a gray sweater sits in the driver's seat of her car. The camera is positioned in front of her at eye level in selfie style. She holds up a small golden vial. The interior of the car is visible in the background. / 00:01–00:03: The framing widens slightly, and the woman holds up a gray, padded envelope. Her expression is excited. # Funnel stage Consideration # Pain points The ad addresses the frustration of spending a lot of money on a full-size perfume bottle that only fits one vibe. This is signaled by the quote: "It just makes so much more sense than spending $150 on one bottle that only fits one vibe." # Value propositions - Affordable way to explore designer fragrances - Save money compared to buying full-size bottles - Experiment with different scents for various occasions - Perfectly sized for travel and daily use # Benefits - Try designer fragrances without committing to full-size bottles - Convenient size for on-the-go use - Build a collection of different scents # Features - New designer fragrance to try every month - Travel-friendly container - Enough product to easily last # Call to action Click the link below to find out! # Social proof - "I've been using Scentbird for a few months now and now I have a whole little collection" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a satisfied customer sharing her experience with Scentbird. # Storyline - 00:00–00:04 00:00–00:04: A young woman sits in her car, excitedly announcing the arrival of her Scentbird delivery, emphasizing her eagerness to open it. - 00:04–00:06 00:04–00:06: The woman introduces a neon yellow Scentbird container against a marble countertop, explaining that each month, she receives a new designer fragrance. - 00:06–00:11 00:06–00:11: Back in her car, the woman dramatically reveals her new Dolce & Gabbana Dolce Peony scent in a close-up. - 00:11–00:16 00:11–00:16: She expresses her admiration for the container's cuteness and perfect sizing. - 00:16–00:22 00:16–00:22: The woman shows how the container easily fits into her purse, highlighting its practicality and showing her walking outside on a date with a partner, with the implication that the perfume can be used at any moment to refresh. - 00:22–00:32 00:22–00:32: The woman reapplies the scent in her car, describing it as a "clean girl" fragrance that smells slightly floral, reinforcing the scent's appeal and demonstrating how frequently it can be used. - 00:32–00:37 00:32–00:37: Back in a bathroom, the woman sprays the scent on her neck and shows her collection of Scentbird containers, highlighting that she's been using the product for a few months now. - 00:37–00:42 00:37–00:42: The woman contrasts Scentbird's value with the high cost of full-size perfume bottles, highlighting that it makes more sense than spending $150 on one perfume, since it allows the user to sample many scents at a fraction of the price. - 00:42–00:48 00:42–00:48: The woman ends the ad by encouraging viewers to try Scentbird, noting its low cost and that they probably have a scent the viewer has been dying to try, providing a call to action to "click the link below".

# Ad summary This ad for Scentbird features a variety of designer perfumes that can be delivered every month to the customer for $9 with a free case. # Brand positioning Scentbird is a fragrance subscription service that allows customers to explore a variety of designer scents on a monthly basis. The brand presents itself as an accessible luxury, providing a way to experience high-end perfumes without the commitment or cost of purchasing full-size bottles. Scentbird focuses on discovery and variety, enabling customers to keep up with new releases and find their signature scents. The brand promotes a lifestyle of experimentation and affordable indulgence, positioning itself as a modern and convenient alternative to traditional perfume shopping. It offers an entry point into the world of designer fragrances, making luxury accessible to a broader audience. # Product Scentbird offers a subscription service that delivers designer scents every month for a fee. The ad highlights that for $9, customers receive a designer scent of their choice in a sleek, portable case, making it easy to carry their favorite fragrances. The service addresses the purchase barrier of high costs associated with designer perfumes by offering a more affordable way to sample and enjoy a variety of scents. It is geared towards individuals who want to explore different fragrances without committing to full-size bottles. The ad features several different designer fragrances, including Dolce & Gabbana The One, Versace, Marc Jacobs Daisy, and DKNY Be Delicious, as examples of the options available through the subscription. # Visual style The ad has a clean, modern visual style with a bright, eye-catching color palette dominated by shades of green and white. The products are displayed against a plain white background, emphasizing their shapes and details. The lighting is even and bright, highlighting the product’s textures and label information. The overall aesthetic is polished and professional, with a clear focus on showcasing the brand's offering in an appealing and straightforward manner. # Hooks Headline: GET DESIGNER SCENTS EVERY MONTH FOR # Funnel stage Middle of funnel (Consideration) # Pain points High costs associated with designer perfumes. # Value propositions - Designer scents every month for $9, along with a free case. - A selection of designer perfumes in a sleek, portable case, making it easy to carry your favorite fragrances. - The service addresses the purchase barrier of high costs associated with designer perfumes by offering a more affordable way to sample and enjoy a variety of scents. # Benefits - Access to a variety of designer fragrances - Affordable way to sample and enjoy different scents - Convenient for on-the-go use # Features - Designer scents - Portable case # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is from the brand's perspective, promoting its product and offering. - Customer: The ad includes visuals of designer perfume bottles, which is from the perspective of the customer and their expectations. # Storyline - The ad opens by highlighting the core value proposition: access to designer scents every month. This is intended to immediately grab the viewer's attention with the promise of luxury and variety. The brand is speaking directly to the viewer, setting the stage for what's to come. - Next, the ad visually showcases a selection of designer perfume bottles. This is to provide tangible examples of the types of high-quality scents available through Scentbird. From the viewer's perspective, this creates a sense of desire and aspiration, connecting the brand to well-known and respected names in the fragrance industry. - The ad spotlights a limited-time offer: designer scents for $9, along with a free case. This serves as a strong incentive for immediate action. This creates a sense of urgency and value, encouraging the viewer to subscribe and take advantage of the offer. The brand is now communicating that this is an affordable opportunity. - The inclusion of a bright green purse containing a Scentbird vial aims to illustrate the product's portability and ease of integration into daily life. This shows a practical use case, highlighting how the subscription fits into the customer's lifestyle. The brand is attempting to portray the subscription as something convenient.

# Ad summary This ad highlights Scentbird, a fragrance subscription service, and promotes a limited-time offer. It showcases a variety of designer perfumes available through the service, alongside a Scentbird atomizer and a pink purse, emphasizing value and convenience. # Brand positioning Scentbird positions itself as a modern fragrance subscription service that delivers designer perfumes in travel-friendly atomizers. The brand promotes accessibility and affordability within the luxury fragrance market, offering customers a curated experience to discover and enjoy a variety of scents without committing to full-size bottles. The ad highlights the brand's focus on convenience and personalized fragrance exploration, encouraging consumers to try new fragrances and carry their favorite scents on the go. # Product The ad features a selection of designer perfumes from brands like Versace and Dolce & Gabbana, which are available through Scentbird’s subscription service. These perfumes are delivered in sleek, portable atomizers designed for travel and on-the-go use. The atomizers, identified by the "SCENTBIRD" (on-package label text) branding, come in various colors, such as pink and lavender, and hold a smaller quantity of the selected fragrance, providing a convenient way to sample different scents. A pink quilted purse, labeled “Smart choice, girl!” is included, serving as a convenient carrying case for the atomizers. The ad language indicates a special offer of a free case with the first month's subscription for $9, addressing the purchase barrier of high fragrance costs and encouraging trial through a low-cost, risk-free entry point. # Visual style The ad features a clean and bright studio shot with a focus on showcasing the products against a plain white background. The lighting is soft and even, which highlights the pastel colors of the perfumes and atomizers. The arrangement is intentionally designed to be visually appealing and emphasize the products, giving the ad a polished and professional feel. The use of soft gradients and simple typography adds a modern touch, and the composition aims to create a visually scannable layout suitable for social media feeds. # Hooks Headline: Smart choice, girl! # Funnel stage Middle of funnel (Consideration) # Pain points The high cost of designer fragrances prevents consumers from trying a variety of scents, with risk of the consumer not liking the fragrance after buying. # Value propositions - First month only for $9 + a free case - Convenient sample sizes # Benefits - Convenient way to sample different scents - Portable for on-the-go use - Free case with first month's subscription # Features - Designer perfumes - Travel-friendly atomizers # Call to action None used. # Social proof - None used. # Point of view - Brand: The visual focuses on multiple perfumes, atomizers, and a pink purse, showcasing the range of fragrance options and the brand's unique delivery method. # Storyline - The ad opens by showcasing a selection of designer perfume bottles from brands like Versace and Dolce & Gabbana, communicating the breadth and luxury of Scentbird's fragrance offerings. This is from the brand's perspective to display the range of high-end perfumes customers can access through the subscription service. - Next, two Scentbird atomizers (one pink and one lavender) are presented, highlighting the brand’s unique delivery method for the fragrances. This reinforces the convenience and portability of the Scentbird subscription, emphasizing that customers receive travel-friendly versions of their chosen scents. This is shown from the brand's point of view. - The ad culminates by showcasing the offer of a free case (a pink, quilted purse) with the first month's subscription for $9, driving home the value proposition of convenience and savings. This is being told from the brand's perspective, incentivizing viewers to try the service by addressing the pain point of fragrance cost with a compelling promotional offer.

# Ad summary This ad promotes Scentbird, a perfume subscription service that sends designer perfumes for less than $9. The ad highlights the ability to find a signature scent for a fraction of the price of one bottle of perfume from the store, in addition to receiving 50% off for the first month. # Brand positioning Scentbird is presented as an accessible alternative to traditional high-end perfume shopping. The brand promotes affordability and variety, enabling customers to explore designer fragrances without the financial commitment of purchasing full-size bottles. Scentbird aims to democratize the fragrance market by offering a subscription-based model that encourages experimentation and discovery. The brand aligns with a consumer-centric approach, empowering individuals to find their perfect scent through personalized recommendations and trial periods, pushing against the category norm of expensive, large-volume purchases. # Product Scentbird is a subscription service that delivers designer perfumes in small, portable vials monthly. Each vial provides a 30-day supply, allowing users to test various fragrances without committing to a full bottle. The service offers over 1000 fragrances and sends an 8ml vial that lasts 30 days (based on 4 sprays a day). Scentbird addresses the common frustration of purchasing expensive perfumes that end up unused due to dissatisfaction by offering a lower-cost, trial-based alternative. The USP is the combination of access to designer brands, the reduced financial commitment, and the convenience of monthly delivery. # Visual style The ad combines a polished commercial aesthetic with a UGC feel, using quick cuts and dynamic transitions to maintain a brisk pace. The editing style is modern, with a focus on clear visuals and concise messaging. The production quality balances authenticity with brand appeal, incorporating both lifestyle shots and product demos. The pacing is fast, with cuts timed to emphasize key points and maintain viewer engagement. # Hooks Spoken: Male 1: I never knew which perfume to buy so I... didn't 😂 Text overlay: I never knew which perfume to buy so I... didn't 😂 Visual: 00:00–00:02: The camera pans across a white shelf stocked with numerous perfume bottles of various shapes, colors, and sizes. The background is a white wall. Then it transitions to a drawer with used perfume bottles. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration of spending a lot of money on perfume that ends up unused. This frustration is signaled by the opening line and supported by the visual of numerous perfume bottles collecting dust: "I never knew which perfume to buy so I... didn't" and "panic buy a $180 bottle, use it twice and hate it but I spend so much money that it just sat on my dresser collecting dust while I still had no signature scent." # Value propositions - Affordable access to designer perfumes: "Designer perfumes for less than $9 on your first month" - Risk-free trial: "You get a 30-day supply so you can actually try it for yourself" - Avoid buyer's remorse: "No $200 commitment, no regret" - Convenient discovery: "Take the quiz and stop guessing" # Benefits - Less than $9 for the first month - Try it for yourself - No $200 commitment - No regret - Found my scent for less than the cost of one department store bottle. - 50% off their first month - Stop guessing # Features - Subscription service - Designer perfumes - 30-day supply per vial - Over 1000 fragrances - 8ml vial lasts 30 days (4 sprays daily) - Portable vial - Take the quiz # Call to action Take the quiz and stop guessing. # Social proof - "I've tried 15 different perfumes this year and finally found my scent for less than the cost of one department store bottle." – Male 1 (Customer) # Point of view - Customer 70% – The ad is presented through the lens of a satisfied user sharing their experience with the product. - Brand 30% – Brand provides official information about the offer and the product through screen recordings. # Storyline - 00:00–00:12 The ad opens with a common consumer problem: the frustration of not knowing which perfume to buy, resulting in unused and expensive bottles. - 00:12–00:14 In response to this, the creator shares their solution: switching to Scentbird. - 00:14–00:19 The ad transitions to explain the service. It sends designer perfumes for less than $9 on the first month. - 00:19–00:22 The ad continues to emphasize the variety of fragrances available through Scentbird and listing brands available. - 00:22–00:26 The ad shows additional details about the service and how it works. - 00:26–00:29 The ad highlights the benefits of Scentbird, emphasizing the reduced financial commitment. - 00:29–00:36 The ad uses testimonial and the creator highlights how they finally found their scent for less. - 00:36–00:45 The ad mentions the offer and the benefits of Scentbird.

# Ad summary This ad features three colognes (Intenso by Dolce & Gabbana, Eros Flame by Versace, and an unnamed scent by Scentbird), advertises the top 3 sexiest colognes, and offers the product at $9 for a free case. # Brand positioning The ad features three separate brands: Scentbird, Dolce & Gabbana, and Versace. Scentbird is presented as an accessible entry point to designer fragrances, with a focus on affordability and convenience. Dolce & Gabbana presents itself as a luxurious and classic fragrance brand for men, known for sophistication and style. Versace is positioned as a brand with bold, modern, and daring fragrances, attracting those who want to make a statement. All three brands, through being presented as the top three sexiest colognes, aim to capitalize on an emotional pull rather than a functional performance. # Product The ad features three distinct fragrances: Intenso by Dolce & Gabbana, Eros Flame by Versace, and an unnamed fragrance by Scentbird. Intenso by Dolce & Gabbana is a men's fragrance described as an eau de parfum, suggesting a richer, longer-lasting scent profile, for the sophisticated man. Eros Flame by Versace is a modern and bold scent, packaged in a distinctive red bottle with the iconic Medusa logo, appealing to men who want a daring, statement-making fragrance. Lastly, there's a fragrance from Scentbird, presented in a sleek, travel-friendly black atomizer, emphasizing convenience and portability, and making fragrance discovery accessible. The ad addresses the barrier of cost by offering fragrances at $9 and directly advertises value. # Visual style The ad features a clean and modern studio shot with a product-focused aesthetic. The high-quality photography, solid white background, and careful arrangement of the bottles suggests a clean and modern style that is common with e-commerce product photography. # Hooks Headline: TOP 3 SEXIEST COLOGNES FOR # Funnel stage Consideration # Pain points None used. # Value propositions - $9 for A FREE CASE # Call to action None used. # Point of view - Brand: Positioned in the ad, the brands are telling the viewer that they have selected the top three sexiest colognes to purchase. - Customer: Positioned in the ad, the customer is being told that the cologne is $9 for a free case. # Storyline - The ad introduces the concept of finding the 'Top 3 Sexiest Colognes,' immediately grabbing attention and sparking curiosity. The ad is telling the viewer that there is a curated list of colognes that are considered the most attractive. This sets the stage for showcasing the featured products. - The brands and products are featured by visually displaying a collection of fragrance bottles on a neutral shelf. This informs the viewer of the brands that are considered the "Top 3 Sexiest Colognes". This moment serves as the core product display, allowing viewers to see what's being offered. - The advertisement provides a limited-time offer of "$9 for A FREE CASE", enticing potential customers with an immediate and tangible value proposition. This moment of the story is told from the brand's perspective.

# Ad summary This ad promotes Scentbird, a subscription service that provides a new designer scent every month. The ad features images of designer perfume bottles and Scentbird's own containers, along with a headline promoting a special offer of getting the first month for just $9 plus a free case. # Brand positioning Scentbird is presented as a subscription service providing access to designer fragrances on a monthly basis. The brand offers a way to experience high-end perfumes without purchasing full-size bottles. The brand is positioned as modern and accessible, emphasizing convenience and value. Scentbird is a way to explore a variety of scents, aligning with a lifestyle that values choice and experiencing new fragrances regularly. # Product Scentbird offers a subscription service that delivers a different designer scent every month. The core offering is access to a variety of high-end fragrances without the commitment of buying full bottles. The Scentbird product itself is a sleek, portable case designed to hold a vial of the selected fragrance, making it convenient for on-the-go use. The service caters to individuals who enjoy trying new scents and want a flexible way to explore designer perfumes. The ad emphasizes affordability, highlighting a $9 price point for the first month and including a free case, addressing potential barriers to entry. # Visual style The ad has a clean and polished studio shot aesthetic. The background is simple and creates a soft, diffused effect. The products are arranged to create visual balance. The typography is modern and legible. The image treatment includes background removal and subtle color grading. The overall visual style is designed to be eye-catching and easily scannable in a social media feed. # Hooks Headline: GET A NEW DESIGNER SCENTS EVERY MONTH FOR # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the customer may be frustrated by the high cost of buying full-size bottles of designer perfumes. The ad attempts to address this by offering a monthly subscription for a lower price point. # Value propositions - Affordable access to luxury fragrances at $9 for the first month - Free case with the first month subscription # Benefits - Experience new designer scents every month - Try high-end perfumes without buying full bottles - Convenience and portability # Features - Subscription service delivering designer scents - Portable case for on-the-go use - Access to a variety of high-end fragrances # Call to action None used. # Social proof - None used. # Point of view - Brand: All components of the image aim to communicate the brand's offering, showcase its products, and persuade viewers to subscribe. # Storyline - The ad begins by highlighting the main value proposition: getting a new designer scent every month. The intention is to immediately capture the viewer's attention by suggesting access to luxury and variety through a subscription, told from the brand's perspective. - Next, the ad showcases the product with images of well-known designer perfume bottles alongside Scentbird's own containers. The brand provides visual confirmation of the claim that they provide access to those scents, from the brand's perspective. - The ad closes with a price point of $9 and the offer of a free case for the first month. The brand aims to convert interest into action by sweetening the deal with a limited-time promotion.

# Ad summary This ad promotes Scentbird, a fragrance subscription service, offering access to designer scents in travel-sized vials for a monthly fee of $9. The ad highlights the ability to try various scents without committing to full bottles, emphasizes the authenticity of the fragrances, and appeals to users who want to smell expensive without spending a lot of money. # Brand positioning Scentbird is presented as a fragrance subscription service, providing a diverse range of designer scents in convenient, travel-sized vials. The brand positions itself as an accessible entry point to high-end fragrances. It contrasts against the norm of purchasing expensive full-size bottles. Scentbird focuses on practical benefits like affordability and variety, allowing customers to explore and experience different scents before committing to a large purchase. By offering "real designer scents" and dispelling concerns of "knockoffs" or "oils," the brand emphasizes authenticity and quality while delivering value. # Product Scentbird offers a monthly subscription service that provides designer fragrances in travel-sized vials. These vials contain a 30-day supply of fragrance, equivalent to about 120 sprays. The product is targeted towards individuals who want to experience a variety of authentic designer scents without committing to the expense of full-size bottles. Scentbird addresses the problem of expensive perfumes, allowing users to "smell expensive" and "live in the scent" for a full month. The vials are available in several colors. With over a thousand options available, Scentbird aims to provide a diverse and accessible fragrance experience. # Visual style The ad has a casual UGC style with bright lighting and a clean aesthetic. It features quick cuts and focuses on close-ups of the product and hands interacting with the product. The editing is fast-paced, and the visuals directly correlate with the voiceover, creating a cohesive and engaging viewing experience. # Hooks Spoken: One $9 cologne and suddenly people are treating you differently Text overlay: One $9 cologne and suddenly people are treating you differently Visual: 00:00–00:02: The shot is from a low-angle, first-person perspective, looking down at a person's lower body as they walk through a room. The person is wearing dark shorts, a light-colored shirt, and novelty slippers shaped like yellow bird feet with claws. The floor is a light wood-grain. The camera moves forward as the person walks. # Funnel stage Consideration # Pain points The high cost of purchasing full bottles of designer fragrances. # Value propositions - "Smell expensive, spend smart" - Ability to "live in the scent" for a full month rather than just testing it once # Benefits - Experience various scents without buying full bottles - Affordable way to try high-end fragrances - Convenient and portable for on-the-go use # Features - Travel-sized vials - 30-day supply per vial - Approximately 120 sprays per vial - Wide selection of designer fragrances - Monthly subscription service # Call to action $9 to start # Social proof - "You tried D&G The One, and suddenly girls keep finding reasons to be in your space.. standing closer, laughing harder, touching your arm like they forgot how personal space works." - "You tried Versace Dylan Blue, and your mans at the function won't let it go. Bro what is that? Not a question. More like an accusation because now they want it." - "You tried Gucci Guilty, and you just carried yourself different. Hard to explain. Walked into a room, didn't second-guess where to stand." # Point of view - Customer 100% – This ad is told from the perspective of a satisfied customer who has found success through using the product. # Storyline - 00:00–00:02 The ad starts by contrasting a cheap cologne and the impact it has on interactions with people. - 00:02–00:07 The ad calls out trying D&G The One, and the effect it had on attracting women. - 00:11–00:17 The ad calls out Versace Dylan Blue, and the impact it has on attracting men. - 00:19–00:24 The ad calls out Gucci Guilty, and the impact it has on overall confidence. - 00:25–00:29 The ad explains that you don't need the full bottle to get the full effect, speaking directly to value. - 00:29–00:31 The ad calls out that the first month of Scentbird is only $9. - 00:31–00:34 The ad emphasizes that these are real designer scents with no knockoffs. - 00:34–00:39 The ad lists brands that are available on Scentbird, as well as available options. - 00:39–00:42 The ad provides details on the amount of sprays you get in each Scentbird vial. - 00:42–00:45 The ad calls out that you actually live in the scent with Scentbird, not just test it once. - 00:45–00:48 The ad ends by calling out that you should spend smart with Scentbird, which is only $9 to start.

# Ad summary This ad showcases a variety of perfumes alongside the Scentbird product, highlighting the $9 deal for a new designer scent every month and a free case on first purchase. # Brand positioning The ad showcases Scentbird, a fragrance subscription service that offers a curated selection of designer scents. The brand aims to democratize access to luxury perfumes by providing monthly subscriptions to sample fragrances at an affordable price, presenting itself as a modern alternative to traditional perfume purchasing. Scentbird aligns with values of discovery, convenience, and value, making luxury accessible and risk-free. # Product The advertised product is a monthly subscription service that provides customers with designer fragrances. For $9, subscribers receive a new designer scent each month, along with a free case on their first purchase. The product provides a convenient and affordable way to explore a variety of high-end fragrances without committing to full-size bottles. It is for fragrance enthusiasts who enjoy trying new scents. Each Scentbird container is a slender, colorful vial with the brand name printed on the side. The subscription model addresses the purchase barrier of the high cost associated with designer perfumes and the difficulty of choosing from a vast selection. # Visual style The ad features a clean, brightly lit studio shot with a minimalist aesthetic. The products are arranged in a grid layout against a white background, which emphasizes their colors and shapes. There are no filters or heavy image treatments, giving it a polished, commercial look. The typography is simple and legible. The overall style is designed for easy scannability in a fast-paced social feed, with the bright colors and clear offer aiming to capture attention. # Hooks Headline: GET A NEW DESIGNER SCENT EVERY MONTH FOR # Funnel stage Middle of funnel (Consideration) # Pain points The high cost and commitment associated with purchasing full-size designer perfumes is addressed by providing affordable, monthly access to sample sizes. # Value propositions - Try a new designer scent every month for only $9. - Get a free case with your first month. # Benefits - Access to a variety of designer fragrances - Affordable way to try new scents # Features - Designer scents - Monthly subscription - Free case (first month) # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the brand's offering, value proposition, and product selection. # Storyline - The ad starts by showcasing a variety of designer perfume bottles. This aims to capture the viewer's attention and establish the association with high-end fragrances. The audience is viewing this from a brand perspective. - The ad then highlights a pink circle containing the offer of "$9 + A FREE CASE", drawing focus to the affordability and added value of the subscription. This is intended to persuade viewers to consider the service. The audience is viewing this from a brand perspective. - Finally, the ad includes images of Scentbird containers to the right of the perfume bottles, visually demonstrating the product received through the subscription. This aims to clarify the offering and its convenience. The audience is viewing this from a brand perspective.

# Ad summary A woman is frustrated that her boyfriend has been getting attention from other women since he started wearing a cologne she recommended to him. # Brand positioning Scentbird is presented as an affordable way to have access to designer colognes. The ad showcases the brand's ability to allow consumers to smell expensive at a low price, and its catalog of 1000+ options. # Product Scentbird is a fragrance subscription service that sends customers a 30-day supply of designer cologne for men. A customer can try new scents monthly for just $9 the first month, and has access to 1000+ options on the website. # Visual style This ad has a simple, UGC-style aesthetic with natural lighting. The editing consists of frequent jump cuts. The production quality is average, and is similar to other user-generated content seen on TikTok. The ad consists of around 30 cuts per minute, which maintains a consistent pace. # Hooks Spoken: 00:00–00:03: Why did I even put my man onto this $9 cologne thing? Text overlay: 00:00–00:03: Why did I even put my man on to this $9 cologne thing? Visual: 00:00–00:04: A medium shot of a woman wearing jean shorts and white socks walks into a room with grey wood-look floors, grey baseboards, and a grey door with a silver handle. As she walks into a different room, a red door is seen in the shot. # Funnel stage Consideration # Pain points The pain point is that you would like for your boyfriend to smell nice, but do not want him to get attention from other women. # Value propositions - The value is that a customer can smell expensive, like they are wearing cologne from Versace, D&G, or Prada, for a low price of $9 the first month. # Benefits - First month $9 - smell expensive # Features - 30-day supplies - 1000+ options - Real designer cologne # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a girlfriend of a Scentbird customer. # Storyline - 00:00–00:02 00:00–00:02: A woman films herself walking through a doorway into a different room. She speaks directly to the camera and asks why she recommended a $9 cologne to her man. - 00:02–00:04 00:02–00:04: She notes that his ego has gone out of control since he started wearing it. - 00:04–00:11 00:04–00:11: The woman begins unboxing a variety of sample cards for different brands of cologne. She expresses that the compliments her boyfriend is getting from other women are nonstop, and they wink at him as if she is not even there. The narrator implies that her boyfriend is doing this on purpose now. - 00:11–00:16 00:11–00:16: She shows the colognes and mentions that her boyfriend sprays them on as if he's about to walk the red carpet, indicating his increased confidence due to the cologne. She pans over the colognes and shows a collection of cologne from brands such as Versace, D&G, and Prada. - 00:16–00:21 00:16–00:21: The woman shows all of her boyfriend's colognes sitting on the dresser like trophies. She indicates that if the colognes were $100+ per bottle she would say something, but notes that they are only $9 the first month. - 00:21–00:34 00:21–00:34: The woman explains that the subscription service sends her boyfriend real designer cologne with a 30-day supply of the same scents. She adds that the website has 1000+ options available, implying that this could go on forever. - 00:34–00:48 00:34–00:48: She shows herself putting each cologne back into its holder, and mentions that her boyfriend is already planning out next month's rotation. She then voices her boyfriend debating between Gucci Guilty or Versace Eros. The woman is fine with it all because he smells good, but all the women noticing him have made her jealous. - 00:48–00:55 00:48–00:55: She speaks directly to the camera and states that guys can smell expensive and watch their girlfriend fight jealousy every time they leave the house. She repeats that it is $9 for the first month.

# Ad summary The ad promotes Scentbird, a subscription service that offers designer cologne samples in portable vials. The ad suggests that using Scentbird allows you to smell expensive without paying luxury prices. It lists several popular designer colognes available and emphasizes the convenience of switching scents to match your vibe. # Brand positioning Scentbird is presented as a smart, cost-effective alternative to purchasing full-size bottles of designer colognes. It positions itself as a way to access luxury fragrances without the high price tag. The brand aligns with a lifestyle that values variety and affordability, allowing customers to switch scents to fit their mood or occasion. It pushes against the norm of committing to one expensive fragrance, offering a functional solution for sampling and experimenting. # Product Scentbird offers cologne samples of designer fragrances in portable vials. Each vial contains enough cologne for 120 sprays. The service provides access to over 1,000 scents from brands like Versace, Dolce & Gabbana, and Prada. The vials are designed for convenient switching between scents and come in various colors. Scentbird addresses the purchase barrier of high cologne prices by offering the same scents at a fraction of the cost. The product is for anyone who wants to smell expensive and get to switch scents without committing to a full bottle or paying the full price. # Visual style The ad has a clean, polished aesthetic with a mix of close-up product shots and lifestyle visuals. The editing style is quick, with frequent cuts to showcase different products and benefits. The production quality is high, giving off a modern commercial feel. The pacing is fast, with cuts timed to the voiceover, which creates a sense of energy and excitement. # Hooks Spoken: 00:00–00:01: Here's what your cologne says about you. Text overlay: 00:00–00:01: Here's what your cologne says about you 👊 Visual: 00:00–00:01: Close-up shot of two hands pressing against a rectangular bottle filled with amber liquid. The background is a dark brown, textured surface. The on-screen text reads, "Here's what your cologne says about you" with a fist emoji. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of the high cost associated with purchasing full-size bottles of designer colognes. The ad uses the phrase "$9 instead of $150 for a full bottle?" to signal this frustration. # Value propositions - Designer scents at a fraction of the cost of a full bottle - The ability to switch scents based on your mood or occasion - Convenient and portable vials for on-the-go use - A smart way to explore and enjoy luxury fragrances without breaking the bank # Benefits - Smell expensive without paying luxury prices - Switch scents whenever it fits your vibe - Access to a wide variety of designer fragrances - Cost-effective way to try different scents # Features - Cologne samples in portable vials - 120 sprays per vial - Over 1,000 scents to choose from - Designer scents from brands like Versace, D&G, and Prada # Call to action $9 to start # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, highlighting product features, benefits, and value propositions. # Storyline - 00:00–00:01 The ad begins by posing the question of what your cologne says about you, immediately engaging the viewer. - 00:02–00:03 The ad transitions to examples of different colognes, starting with Dolce & Gabbana The One. The ad states that wearing it makes you "smell like a CEO." - 00:04–00:06 The ad continues with Gucci Guilty, with the copy stating "People notice your confidence before you even say a word". - 00:07–00:10 Next is Versace Eros, with copy that states "She clocks you across the room, she laughs louder when you're near". - 00:11–00:14 The ad transitions to the Scentbird offering: designer scents for $9 instead of $150. - 00:15–00:16 The ad states that Scentbird allows you to not just smell expensive, but to be smart. - 00:17–00:20 The ad then repeats designer brands such as Versace, Dolce & Gabbana, and Prada. - 00:21–00:26 Next, the ad states that Scentbird vials are just samples with 120 sprays per vial, and that there are over 1,000 scents to choose from, allowing you to switch scents whenever it fits your vibe. - 00:27–00:33 The ad concludes by stating that every time you hear "Damn, you smell expensive," you're laughing because it's cheaper than your bar drink, ending with "$9 to start - keep it smart."

# Ad summary The ad is a user-generated style video that tells a story about a man who changed his life by working on his confidence and using Scentbird to find the right scent that makes people notice him. The ad promotes Scentbird as a way to try real designer colognes without spending a lot of money on full-size bottles. # Brand positioning Scentbird is presented as a fragrance subscription service that offers a convenient way to discover and experience a wide range of designer colognes. The brand positions itself as an alternative to buying expensive full-size bottles, allowing customers to explore different scents and find what suits them best. Scentbird promotes personal growth and self-improvement through attention to small details like fragrance, aligning with a lifestyle of self-care and confidence-building. # Product Scentbird is a fragrance subscription service that sends customers a monthly supply of designer colognes in a travel-friendly, reusable applicator. Instead of spending lots of money to discover which fragrance best suits them, customers can sample new scents and build a fragrance rotation. Scentbird helps customers focus on leveling up the version of them people already want to remember. # Visual style The ad has a UGC feel with casual, handheld camera work. The editing includes quick cuts and transitions to keep the pace moving. The production quality is simple, aligning with the testimonial style. The audio is timed to the music beats. # Hooks Spoken: 00:00–00:03: Visited an old bud, flew back with a Versace cologne for $9. Text overlay: Visited an old bud / Flew back with a Versace cologne for $9 Visual: 00:00–00:03: A man opens the door to a car in a parking lot. Text overlay reads, "Visited an old bud. Flew back with a Versace cologne for $9." He places a package wrapped in grey bubble wrap on the asphalt. The man gets into the car. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the difficulty and expense of finding the right cologne due to the high cost of full-size bottles. # Value propositions - Sample real designer colognes without spending a lot of money on full-size bottles. # Benefits - Find fragrances that actually fit you - Level up the version of you people already want to remember # Features - Travel-friendly, reusable applicator - Designer colognes # Call to action None used. # Social proof - He's chatting with a flight attendant like he's known her for years. - Rooms shifted when Marcus walked in. People remembered him. Women found reasons to keep talking to him. # Point of view - Customer 100% – The ad is told from the perspective of a man observing his friend's transformation. # Storyline - 00:00–00:03 A man visits his friend who used to be shy and socially awkward. - 00:03–00:09 The narrator recalls how, last time he saw Marcus, his friend was splitting a $12 pizza with him, wearing the same hoodie three days straight, and too shy to talk to women, establishing the initial perception of his friend as lacking in confidence and style. - 00:09–00:16 The narrator flies out to visit his friend, lands, and is surprised to see him confidently chatting with a flight attendant, showing a stark contrast from his previous shy demeanor. - 00:16–00:23 Throughout the weekend, the narrator observes his friend effortlessly connecting with people and women finding reasons to talk to him, emphasizing the transformation in his friend's social interactions. - 00:23–00:30 Curious about the change, the narrator asks his friend what happened, leading into the reveal that the city forced him out of his shell and he worked on his confidence, social skills, and how he carried himself, explaining the internal efforts made to improve. - 00:30–00:38 The friend shares that he started paying attention to the small details, including how he smelled, revealing that he now uses Scentbird, a fragrance subscription service, positioning fragrance as a key element in personal transformation. - 00:38–00:47 By using Scentbird instead of spending $100+ on full-size bottles, he could try real designer colognes like Versace, D&G, and Gucci to figure out what actually fit him and build a rotation, highlighting the practical benefits of the service. - 00:47–00:55 The story concludes with the message that the product enables the consumer to level up the version of themselves.