How Purdy & Figg Advertises on Meta

# Ad summary This ad features a customer testimonial about a cleaning product. The testimonial emphasizes the product's effectiveness, pleasant smell, and suitability for households with pets. The ad uses a visually appealing setting with natural light and lifestyle props to create a sense of home and cleanliness. # Brand positioning This brand is presented as a provider of effective and aesthetically pleasing cleaning products. Positioning itself within the lifestyle category, the brand emphasizes a blend of functionality and sensory experience. The products are designed to appeal to consumers who value both cleanliness and a pleasant home environment, particularly those with pets. The brand promotes a sense of harmony, suggesting that cleaning can be an enjoyable part of maintaining a beautiful and comfortable home. # Product The ad features a collection of amber-colored glass bottles containing various cleaning products. These include spray bottles with black nozzles, smaller dropper bottles, and potentially concentrate or refill bottles. The products are designed for household cleaning and are highlighted for their effectiveness in maintaining a clean environment and leaving a pleasant scent. They are promoted as safe and suitable for homes with pets, specifically dogs. The bottles' design is minimalist and eco-conscious, with a focus on natural ingredients, enhancing their appeal to environmentally aware consumers. # Visual style The ad features a lifestyle aesthetic, showcasing the cleaning products in a home setting to emphasize their integration into daily life. The production quality appears to be high, with attention to detail in lighting and composition. The visual motifs include natural materials (wood, glass, and cloth) and a muted color palette to convey a sense of calm and cleanliness. The overall style is clean, inviting, and aspirational, aiming to appeal to consumers who value both functionality and aesthetics in their home care products. # Hooks Headline: “We both absolutely love the product - cleans everywhere smells absolutely gorgeous especially with 2 little dogs in the house - will definitely buy again!” # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of maintaining a clean and pleasant-smelling home, especially for pet owners who may struggle with pet odors. # Value propositions - The product provides effective cleaning while leaving a pleasant scent. - The product is suitable for households with pets, addressing concerns about pet-related odors and cleanliness. # Benefits - Product cleans everywhere - smells absolutely gorgeous - suitable for homes with pets # Features - cleans everywhere - smells absolutely gorgeous - especially with 2 little dogs in the house # Call to action Shop now # Social proof - “We both absolutely love the product - cleans everywhere smells absolutely gorgeous especially with 2 little dogs in the house - will definitely buy again! - Sam” # Point of view - Customer: The testimonial at the top of the ad expresses a personal experience with the product, highlighting its benefits and suitability for households with pets. - Brand: The 'Shop now' CTA encourages immediate purchase, reflecting the brand's desire to drive sales and acquire new customers. # Storyline - The ad starts with a customer quote expressing satisfaction with the cleaning product, highlighting its effectiveness and appealing scent, particularly in a home with dogs. This aims to immediately establish credibility and relevance for viewers who prioritize cleanliness and a pleasant home environment. - A 'Shop now' CTA is shown in the upper right portion of the image, which prompts viewers to take immediate action and purchase the featured products. This is to convert interest generated by the testimonial into immediate sales.

# Ad summary This ad promotes a spring cleaning starter kit, with a discount. # Brand positioning The brand is presented as offering natural and effective cleaning solutions that align with a lifestyle focused on renewal, rejuvenation, and environmental consciousness. The brand positions itself as a provider of products that help consumers refresh their homes and lives. The choice of natural elements in the backdrop suggests a commitment to eco-friendly and sustainable cleaning solutions. By showcasing the 'Spring Complete Starter Kit,' the brand aims to occupy a space in the consumer's mind as a facilitator of seasonal home transformation, suggesting a fresh start with natural ingredients. # Product The 'Spring Complete Starter Kit' is a collection of cleaning products designed for a comprehensive spring cleaning routine. The kit includes multiple spray bottles and small vials of concentrated solutions or essential oils. The products appear to be made with natural ingredients, as suggested by the botanical imagery on the labels and the backdrop. The kit is targeted toward individuals looking to refresh their homes for the spring season with a complete set of cleaning solutions. The primary USPs include the comprehensive nature of the kit and the concentrated formulas. The purchase barrier addressed is the upfront cost, as the kit is offered at a discounted price of £30, reduced from £103. # Visual style The ad has a clean and minimalist aesthetic, with a focus on natural elements. The production quality appears to be high, with a studio-shot style. The muted color palette and watercolor-style backdrop contribute to a soft and inviting feel. The typography is clean and legible, and the overall design is well-balanced. The style aims to create a sense of calm and freshness, aligning with the brand's message of renewal. # Hooks Headline: Spring your home back to life # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is wanting a fresh and clean home for the spring season, however, people may not know where to start. # Value propositions - Spring Complete Starter Kit for £103 £30 # Benefits - None used. # Features - Spring Complete Starter Kit # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the ad, the brand voice delivers the core messages, highlighting the offer and the product's benefits. # Storyline - The ad opens by encouraging viewers to 'Spring your home back to life,' which aims to set the stage for a seasonal refresh and connect with the viewer's desire for renewal. The brand voice positions the kit as the solution for revitalizing living spaces. - Next, the ad highlights the 'Spring Complete Starter Kit' and presents a limited-time offer, changing the starter kit price from £103 to £30, to create a sense of urgency to the viewer to drive immediate action. This is from the brand's POV. - The central image of the product kit allows the viewer to visualize the comprehensive nature of the offering and the individual components included. The background sets the tone of the brand as being natural and high quality.

# Ad summary This image ad features a collection of cleaning products and advertises them as 'the ultimate cleaning kit' along with an offer of 70% off. # Brand positioning This brand is presented as offering an 'ultimate cleaning kit,' which suggests a comprehensive and high-quality product line. The use of natural colors and emphasis on a full set of items imply that the brand positions itself as a provider of complete, eco-friendly cleaning solutions. The brand may be targeting consumers who prefer sustainable cleaning practices and are looking for an all-in-one solution. # Product The ad features a collection of cleaning products aimed at providing a complete cleaning solution. The primary product is a cleaning kit comprising a trigger spray bottle, a dropper bottle, and multiple smaller bottles of concentrated cleaning solutions. The trigger spray bottle and dropper bottle appear to be intended for dilution and application, with the smaller bottles serving as refills or concentrates. These products are presented as 'the ultimate cleaning kit,' suggesting a comprehensive approach to cleaning. The ad doesn't explicitly state ingredients or specific uses, focusing instead on the breadth of the kit. # Visual style The ad employs a clean, product-focused visual style. It uses a square layout centered over a gradient background with some blurred out plant images. The use of a light blue backdrop and soft lighting gives the image a fresh and inviting feel. The composition focuses on clearly showcasing the product collection with simple, direct messaging. # Hooks Headline: The ultimate cleaning kit! # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - 70% off discount # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the products as the 'ultimate cleaning kit' with an offer, aiming to convey product quality and value. # Storyline - The ad introduces itself by calling the collection 'The ultimate cleaning kit!' with an exclamation mark, immediately framing the products as a comprehensive and high-quality solution. This is from the brand's POV, aiming to capture the viewer's attention and present the product as superior to other cleaning options. - The ad highlights '70% off' in a circular badge, acting as a direct incentive to prompt a purchase decision. This is also from the brand's POV, adding a sense of urgency and making the kit more attractive to potential customers.

# Ad summary This ad showcases the Purdy & Figg cleaning kit and presents the benefits of the product. # Brand positioning Purdy & Figg is presented as a high-end cleaning brand for people who seek all-natural cleaners. The company aims to occupy the space of a more aesthetically pleasing cleaner that also provides quality. Purdy & Figg cleaning products do not compromise on scent and aim to refresh any space for the new season. # Product Purdy & Figg offers a natural cleaner kit that includes three spring scents, all made with essential oils. These oils are meant to wake up the senses. The kit also includes glass bottles that people would actually want on their counters, along with microfiber cloths. It can be used on shelves, tables, sinks, mirrors, bathrooms, and toilets. # Visual style The overall aesthetic is a UGC feel as it shows various rooms inside a house while being filmed by the people who live there. The editing style includes quick cuts and smooth transitions. The pacing has a lot of cuts per minute. # Hooks Spoken: Female 1: How to make every corner of your home smell like Spring. Text overlay: 00:00–00:01 / 00:01–00:02 of your home / 00:02–00:03 smell like Spring. Visual: 00:00–00:02 A woman with short, curly blonde hair opens a curtain and looks out the window. She is wearing a floral shirt and red pants. The window has a black and white picture above it. / 00:02–00:03 The camera zooms in on the window, looking outside at the bare trees. # Funnel stage Consideration # Pain points The biggest pain point is using cleaning supplies that have chemicals and bad scents. # Value propositions - Glass bottles that you actually want on your counter # Benefits - Wake up your senses - Refresh your space for this new season # Features - Three spring scents - Made with essential oils - Lime scale busting Bathroom Bliss - A bottle of odor loo - Glass bottles - Microfiber cloths # Call to action None used. # Social proof - "It's the first cleaning brand that doesn't make me compromise" – Male 1 (Customer) - "We've tried a bunch of natural cleaning sprays and none of them are as brilliant as Purdy & Figg" – Female 1 (Customer) # Point of view - Customer 90% – The ad is told from the customer's point of view, as two people are demonstrating the use of the product. - Brand 10% – The brand's POV is communicated through the display of the product. # Storyline - 00:00–00:02 The ad starts with a woman opening a curtain. - 00:00–00:02 She's asking how to make your home smell like spring. - 00:03–00:05 The ad then cuts to a man who shows what he loves about Purdy & Figg. - 00:05–00:07 It's the first cleaning brand that doesn't make him compromise. - 00:07–00:12 The woman states that inside the kit, there are three spring scents that are made with essential oils. - 00:11–00:14 She claims that the oils will wake up the senses and refresh the space for a new season. - 00:14–00:19 The woman then states that she's tried a bunch of natural cleaning sprays, and none of them are as brilliant as Purdy & Figg. - 00:20–00:24 The man states that they also love this kit because it contains three of their lime scale busting products. - 00:25–00:28 He adds that it contains a bottle of odor loo that's perfect for toilets and sinks. - 00:28–00:32 The woman highlights that the kit contains glass bottles that people actually want on their counters. - 00:33–00:36 The man states that you can give your home the spring clean it deserves. - 00:36–00:41 The man claims that if you've been waiting for a natural cleaner that doesn't feel like settling, this is it.

# Ad summary This image ad lists various household surfaces that can be cleaned with the Purdy & Figg cleaning product. It shows three groupings of cleaning tasks and the associated product that can be used for each. # Brand positioning Purdy & Figg is presented as a cleaning product brand that is useful for a variety of common household surfaces. The brand implies that its cleaning products can replace multiple cleaners with one solution. The brand promotes the idea that its product is useful for multiple surfaces, suggesting simplicity and efficiency to the customer. # Product The ad features amber glass bottles of cleaning solution by Purdy & Figg. The product is implied to be useful on multiple surfaces in the kitchen, bathroom and other areas of the home, including kitchen surfaces like coffee tables and dining tables, bathroom surfaces such as showers and taps, as well as windows, mirrors, and toilets. The ad highlights the product's versatility as a multi-surface cleaner, suggesting it can simplify cleaning routines by replacing multiple specialized products. # Visual style The ad has a clean, natural aesthetic with a focus on the product and its uses. The composition is simple and direct, with clear text and product placements against a blurred background. The colors are muted and natural, emphasizing the brand's connection to nature and cleanliness. The overall impression is polished but approachable, suggesting a high-quality product that is easy to use. # Hooks Headline: Things you can clean with Purdy & Figg # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that consumers may be frustrated by needing to use multiple different cleaners for different household surfaces. The range of listed surfaces suggests the problem of needing various specialized cleaning products. # Value propositions - Multi-surface cleaner and concentrate useful in kitchen, bathroom and other areas of the home. - Simplify cleaning with one product for multiple surfaces. # Benefits - Cleans kitchen surfaces - Cleans coffee tables - Cleans windows - Cleans dining tables - Cleans mirrors - Cleans bathroom sinks - Cleans showers - Cleans taps - Cleans toilets # Features - Multi-surface cleaner - Multi-surface concentrate # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad focuses on highlighting the product's benefits and versatility, presenting the brand's perspective on its value. # Storyline - The ad begins by introducing its topic: "Things you can clean with Purdy & Figg". This is intended to draw the viewer in by stating the value proposition of the product immediately and clearly. The ad is telling its viewer about the product's utility, from the brand's perspective. - The ad organizes the cleaning surfaces that can be cleaned with Purdy & Figg into three numbered categories: 1 (Kitchen), 2 (Bathroom sink), and 3 (Toilet). This is meant to showcase the variety of surfaces the product is useful for. The ad is explaining all of the places that the product can be used from the brand's perspective. - Beneath each category, the ad lists specific items or areas within the category. This reinforces the idea that the product is a comprehensive cleaning solution. The ad is expanding on each category from the brand's point of view. - Below each list of cleaning surfaces, the ad visually presents the associated Purdy & Figg cleaning products. This emphasizes the product's ability to handle each cleaning task. The ad is highlighting the individual cleaning product that goes with each use case from the brand's perspective.

# Ad summary This image ad by Purdy & Figg promotes a Spring Sale. The ad features the brand's cleaning products and essential oils, conveying the message that it's a good time to purchase these. # Brand positioning Purdy & Figg is presented as a brand that focuses on providing natural and effective cleaning and aromatherapy solutions. The brand positions itself within the eco-conscious and health-aware consumer market. The design and arrangement of products evoke a sense of natural and gentle living, appealing to those seeking environmentally friendly home solutions. With an emphasis on essential oils and cleaning products, the brand presents a harmonious blend of home care and wellness. # Product The ad features a range of Purdy & Figg products, including cleaning solutions and essential oils. The cleaning solutions are packaged in dark amber glass bottles with spray nozzles, suggesting a commitment to sustainability and reducing plastic waste. The essential oils are in smaller amber glass bottles with dropper tops, indicating concentrated aromatherapy products. The products are presented together to highlight the brand's comprehensive approach to home cleaning and wellness through natural ingredients. The bottles' minimalist labels and amber glass design convey a sense of organic purity and efficacy. # Visual style The visual style of the ad is clean, minimalist, and eco-focused, using a soft color palette and natural product presentation to convey a sense of organic purity and sustainability. The overall aesthetic evokes a sense of gentle living, appealing to those seeking environmentally friendly home solutions. # Hooks Headline: Spring Sale has begun # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - Cleaning solutions - Essential oils # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand conveys information about its Spring Sale and product offerings, using direct messaging and product displays to communicate value and availability. # Storyline - The brand announces a 'Spring Sale' and highlights an offer that encourages immediate action from the customer to not miss out on the promotion. The message is conveyed from the brand to the customer to drive urgency and excitement around the sale. - The brand displays its product range, showcasing the variety and options available during the 'Spring Sale'. The perspective is from the brand, emphasizing product visibility and availability.

# Ad summary This ad promotes a complete starter kit featuring limited-edition spring scents, offering a significant discount. The visual layout showcases the four scent variants within a backdrop of leafy greens. # Brand positioning Based on the visual cues, the brand appears to position itself as a provider of aromatic products, possibly essential oils or scent blends, that are inspired by nature and designed to evoke a sense of spring. The use of natural elements in the backdrop and the focus on botanical scents suggests a brand that values natural ingredients and aims to align with a lifestyle that appreciates aromatherapy and natural fragrances. The brand seems to push against the category norm of synthetic fragrances, instead focusing on fresh and limited-edition scent blends. # Product The product being advertised is a "Complete Starter Kit" featuring limited-edition Spring scents. The kit includes four different scents: Sea Fennel & Salt, Lemon & Marjoram, Peppermint & Eucalyptus, and Lime & Lemongrass. Each scent is contained within a small, brown glass bottle with a black cap and a white label. The bottles are displayed against a background of soft, pastel-colored blocks which complements the spring theme, visually tying the range of scents together as a collection. # Visual style The ad utilizes a clean and fresh visual aesthetic with a focus on natural elements and pastel colors. The production quality appears polished, combining product photography with graphic design elements. The layout is well-organized, featuring the products against soft color blocks that complement the spring theme. The typography is clean and legible, ensuring clear communication of the message. # Hooks Headline: Save £73! # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Save £73! Try the limited-edition Spring scents with our Complete Starter Kit # Benefits - Significant cost savings - Experience a variety of spring-inspired scents # Features - Limited-edition Spring scents - Complete Starter Kit - Sea Fennel & Salt - Lemon & Marjoram - Peppermint & Eucalyptus - Lime & Lemongrass # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the entire image, the ad maintains a consistent brand perspective, showcasing its products, offers, and seasonal theme. # Storyline - The ad begins with a bold offer: "Save £73!", which immediately grabs the viewer's attention and highlights a significant cost saving, told from the brand's perspective to entice potential customers with a deal. - Next, the ad introduces the "limited-edition Spring scents" available in their "Complete Starter Kit". This reinforces the value proposition by presenting the product as a curated collection of seasonal fragrances, told from the brand's perspective and appealing to customers looking for unique and timely offerings. - Finally, the ad visually showcases the individual scents included in the kit, each paired with its corresponding fragrance name. The individual scents are shown from the brand's perspective as a product overview. This gives the viewer a clear understanding of what they are purchasing and encourages them to explore each scent option.

# Ad summary The ad features a multi-surface cleaning bundle targeting different household areas, displayed against a background of leaves to emphasize the natural ingredients. # Brand positioning The brand promotes itself as an all-natural and eco-friendly cleaning solution. The brand is positioned as a health-conscious and environmentally responsible choice for consumers looking for effective cleaning products without harsh chemicals. The brand ethos seems to value simplicity, sustainability, and health. # Product The ad showcases a multi-surface cleaning bundle. The bundle includes three types of cleaners designed for different areas of the home. The first cleaner is for use in the kitchen, on coffee tables, windows, dining tables, and mirrors. The second cleaner is formulated for bathroom sinks, showers, and taps. The third cleaner is for toilet use. The bundle appears to offer a comprehensive cleaning solution for various surfaces around the home, with each cleaner tailored to specific needs. # Visual style The ad features a clean, natural aesthetic with a focus on product clarity and simplicity. The production quality appears to be studio shot with natural lighting. The layout is organized with clear product groupings and minimal distractions. # Hooks Headline: Multi-surface cleaning bundle # Funnel stage Middle of funnel # Pain points The pain point is needing different cleaning solutions for different surfaces and areas in the home. The ad addresses the frustration of not having a streamlined approach to cleaning multiple areas with a single set of products. # Value propositions - A cleaning bundle that helps consumers target different areas of the house # Benefits - Convenient all-in-one cleaning solution - Targeted cleaners for different surfaces # Features - Multi-surface cleaning bundle - Cleaners for: Kitchen, Coffee table, Windows, Dining table, Mirrors, Bathroom sink, Shower, Taps, Toilet # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout, as the brand is showcasing the multi-surface cleaning bundle and its various uses around the home. # Storyline - The ad starts with a headline introducing a multi-surface cleaning bundle, immediately highlighting the product's key offering. The brand is presenting the main product, which is a bundle of cleaning products. - The ad proceeds to categorize the cleaning bundle by different household areas: kitchen, bathroom sink, and toilet. The brand is showing the consumer different use cases for the products. - Each category is visually paired with the corresponding cleaning products. The brand is showing the consumer the products included within the bundle.

# Ad summary This ad is for a Spring Complete Starter Kit. The ad shows several bottles of cleaning solutions and is offering a discount on the kit. There is an urgency to shop before the kit sells out. # Brand positioning Based on the ad, the brand appears to focus on providing eco-friendly cleaning solutions, as implied by the natural imagery and the focus on a "spring complete starter kit." The brand positions itself as offering a comprehensive cleaning solution, bundling multiple products into one convenient kit. # Product The featured product is the Spring Complete Starter Kit, which includes multiple cleaning solutions. The kit includes various amber-colored bottles, some with spray nozzles and others as smaller vials. The ad focuses on an offer to "Shop the Spring Complete Starter Kit before it sells out", implying it is a limited-time or seasonal product. The ad also lists a price reduction of £73. # Visual style The overall visual style of the ad is clean and modern, with a focus on natural, eco-friendly cleaning solutions. The production quality appears to be studio-shot. The use of natural colors (green, yellow, and blue) and slightly blurred product shots gives the ad a soft and approachable feel. The typography is clean and legible, and the overall layout is simple and easy to scan. The image is formatted for social media stories. # Hooks Headline: Save £73! # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of needing cleaning supplies, particularly as the season changes. # Value propositions - Discount of £73: This provides a clear monetary value. # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating directly to the customer through the ad's headline and product imagery. # Storyline - The ad opens by displaying a discount, drawing the viewer's attention to the potential savings that are available when they buy the Spring Complete Starter Kit. The brand is telling the customer that they can save money by purchasing this product now. - The ad continues by showing images of the Spring Complete Starter Kit, including product bottles, a towel, and other cleaning supplies, to visually highlight what the kit includes. The brand is visually showing the customer the scope of this starter kit. - The ad closes by using the text "Offer ends soon" to suggest urgency and encourage viewers to purchase the Spring Complete Starter Kit quickly before the discount ends. The brand is incentivizing the customer to buy now.

# Ad summary This image ad promotes a Spring Complete Starter Kit with up to 70% off. The ad features an arrangement of cleaning products against a green backdrop, with a white scalloped banner at the top announcing the sale and encouraging viewers to shop the new kit. # Brand positioning The brand is presented as an eco-conscious provider of home cleaning products. The focus is on natural ingredients and sustainable practices, underscored by the use of botanical imagery and the color green. The brand aims to occupy a space in the consumer's mind as a responsible and effective cleaning solution, aligning with values of environmental stewardship and a healthy lifestyle. The brand pushes against conventional cleaning brands that often rely on harsh chemicals, instead offering a cleaner, greener alternative. The positioning is functional in providing cleaning products, but emotional in appealing to consumers who value sustainability and environmental responsibility. # Product The ad showcases the Spring Complete Starter Kit, which includes a variety of cleaning products and accessories. The products include: multiple small amber glass bottles with dropper caps, multiple small clear bottles with white labels and amber contents, a dark amber glass bottle with a black spray nozzle, and two folded light green cloths or towels. The implied purpose of the kit is to provide a comprehensive set of eco-friendly cleaning solutions for the home. The key selling point is the combination of all-natural ingredients and the convenience of having a complete set for spring cleaning. The visual presentation suggests that the products are easy to use and suitable for various cleaning tasks. # Visual style The ad has a clean, minimalist aesthetic with a focus on natural and earthy tones, creating a calming and eco-friendly vibe. The production quality appears to be high, with studio-shot, well-lit product placement. The typography is integrated in a clear and legible way. The design feels relatively native, but is slightly elevated with the use of a muted color palette and simple layout. # Hooks Headline: Up to 70% OFF # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Call to action Shop the new Spring Complete Starter Kit today! # Social proof - None used. # Point of view - Brand: All text and visuals highlight product features and encourage purchase, indicating a promotional message from the brand. # Storyline - The ad opens with an offer for up to 70% off, immediately grabbing attention with a significant discount. The brand is speaking to the potential customer, aiming to create a sense of urgency and excitement around the spring cleaning season, incentivizing them to consider the featured kit. - The ad follows with a call to "Shop the new Spring Complete Starter Kit today!" as an invitation to explore and purchase a comprehensive collection of cleaning essentials. The brand continues speaking to the potential customer, encouraging immediate action and promoting the idea of a convenient, all-in-one solution. - The ad concludes with a product display showcasing the arrangement of cleaning products, providing a visual representation of the kit's contents. The brand visually emphasizes the completeness of the kit while highlighting the brand's commitment to natural cleaning solutions for the home.

# Ad summary This ad features a woman demonstrating the use of Counterclean on various surfaces throughout her home. She highlights its ease of use, pleasant scent, and effectiveness on different materials, supported by a claim of 300,000 trusted customers and a limited-time discount offer. # Brand positioning The brand Perdiem aims to be a versatile and easy-to-use cleaning solution for the modern home. The ad highlights the brand's functional approach by showcasing its ability to clean various surfaces with one product, simplifying the cleaning routine. The brand emphasizes convenience and efficiency, suggesting it is designed for those who value a clean home but prefer a streamlined process. By focusing on ease of use and a pleasant scent, Perdiem positions itself as a user-friendly alternative to traditional, more cumbersome cleaning methods, appealing to customers who seek simplicity and effectiveness in their household products. # Product The advertised product is Counterclean, a multi-surface cleaning spray designed for use throughout the home. It is marketed as an all-in-one solution that can be used on various surfaces, including countertops, appliances, and windows. The ad emphasizes the product's ease of use, with the spokesperson stating it's easy to carry one bottle around the house. A key selling point is its ability to work like a charm on everything and having an incredible scent. The ad addresses the barrier of needing multiple cleaning products by offering a single, versatile solution. The claim of 300,000 trusted customers builds confidence, suggesting the product is effective and reliable. # Visual style The ad has a clean and bright aesthetic, resembling a UGC-style demo with a polished feel. The editing is simple with static shots and smooth transitions, and the pacing is moderate. The visuals are well-lit, creating a sense of cleanliness and clarity, syncing with the product's purpose. The overall production quality is high, giving it a professional yet approachable tone. # Hooks Spoken: 00:00–00:07: Female 1: I love using Counterclean because it's just so easy to carry one bottle around the house and it works like a charm on everything. Text overlay: 00:00–00:03: Works on all surfaces / 00:00–00:07: Grab yours - 65% off! / 00:04–00:07: It smells incredible! 👏 Visual: 00:00–00:03: A woman with blonde hair, wearing a gray sweater and jeans, stands in a modern kitchen. She sprays a stainless steel stovetop with a dark amber spray bottle and wipes it with a green cloth. The kitchen features cream-colored cabinets with brass hardware and a marble backsplash. # Funnel stage Consideration # Pain points The ad addresses the frustration of needing multiple cleaning products for different surfaces throughout the house. It simplifies this by offering one product. # Value propositions - Multi-surface cleaner: Simplifies cleaning by working on all surfaces. - Convenience: Easy to carry one bottle around the house. - Aromatherapy: It smells incredible! 👏 # Benefits - Easy to carry one bottle around the house - It smells incredible! - Works like a charm on everything # Features - Works on all surfaces # Call to action Grab yours - 65% off! # Social proof - "See the results for yourself, just like the countless others who love Perdiem." # Point of view - Customer 100% – The ad is told from the perspective of a customer demonstrating the product’s use and benefits. # Storyline - 00:00–00:03 00:00–00:03: A woman sprays the product on a stovetop and wipes it clean. This introduces the product and its ease of use. - 00:03–00:07 00:03–00:07: She sprays and cleans an oven door. This demonstrates the product's effectiveness on different kitchen appliances. The woman highlights how good it smells to imply it has a pleasant fragrance. - 00:07–00:09 00:07–00:09: A split screen shows a bathroom and a dining area. This highlights the product's versatility for different rooms in the home and the claim of 300k trusted customers is used to communicate social proof. - 00:09–00:12 00:09–00:12: The woman cleans a kitchen hood, cabinets, and windows. This further demonstrates the product's multi-surface capabilities. The overall perspective is from the brand, showcasing the product's range and effectiveness.

# Ad summary This ad features a woman promoting Perdia & Figs cleaning products. She showcases the products in her home, providing testimonials on their quality and pleasant scent. The ad highlights the benefits of the Complete Starter Kit and encourages viewers to purchase before it sells out. # Brand positioning Perdia & Figs is presented as a provider of high-quality, natural cleaning products designed to elevate the home cleaning experience. The brand aims to occupy a space of eco-consciousness and luxury, focusing on products that not only clean effectively but also enhance the sensory environment with pleasant scents. They align with a lifestyle that values cleanliness, quality, and natural ingredients, pushing against the norm of harsh chemical cleaners. The brand positioning is both functional (effective cleaning) and emotional (enjoyable home environment). # Product The ad features Perdia & Figs Counter Clean, described as the “best natural cleaning spray.” The product is part of their Complete Starter Kit, which includes three spring scents and three Bathroom Bliss refills. These refills are designed for effective scrubbing away of stubborn limescale. The starter kit is being offered for £30. The product is intended for anyone looking to improve their home's cleanliness and scent using natural ingredients. The ad addresses the barrier of unpleasant chemical smells by emphasizing the product's pleasant scent, and ease of use to scrub away limescale. # Visual style The ad features a polished, bright aesthetic with a natural lighting. The editing style consists of quick cuts and smooth transitions, creating a brisk pacing that keeps the viewer engaged. The production quality gives off a polished commercial feel, aiming to appeal to users with a preference for aesthetically pleasing content. There are no visual motifs that stand out other than the focus on naturally-lit interiors with wooden and green accents. # Hooks Spoken: 00:00–00:03: Try their Complete Starter Kit today for only £30. Text overlay: 00:00–00:01: Try their / 00:01–00:02: Complete Starter Kit today / 00:02–00:03: for only £30 Visual: 00:00–00:02: An overhead shot shows two sets of hands opening a large brown Perdia & Figs box on a wooden table. The box contains a glass spray bottle, several small bottles with green labels, two grey cloths, and a card with instructions. # Funnel stage Consideration # Pain points Dealing with stubborn limescale and unpleasant chemical smells in cleaning products. # Value propositions - Complete Starter Kit for £30 - Best natural cleaning spray # Benefits - Effective cleaning - Pleasant scents - Tackles stubborn limescale # Features - Complete Starter Kit - Spring scents - Bathroom Bliss refills # Call to action Get the full cleaning kit today before it sells out. # Social proof - "Every person who walks into my home comments on how good it smells." # Point of view - Customer 100% – The entire ad is told from the perspective of a customer demonstrating and endorsing the cleaning products. # Storyline - 00:00–00:02 The ad opens with an overhead shot of hands opening a Perdia & Figs Complete Starter Kit. - 00:03–00:07 The shot transitions to a woman cleaning various surfaces in her home with Perdia & Figs products, including a nightstand, kitchen counter, and sofa. - 00:07–00:14 This is followed by her cleaning a bathroom mirror, floor, shower, and sink, highlighting the product's effectiveness in tackling limescale. - 00:15–00:17 The ad returns to the kitchen setting, where she shares that everyone who enters her home comments on the pleasant scent. - 00:17–00:20 The woman continues cleaning other surfaces in her home, emphasizing how the product can “take your home to the next level.” - 00:21–00:23 The ad concludes with the woman in the kitchen, urging viewers to “get the full cleaning kit today before it sells out,” reinforcing the product's value and encouraging immediate purchase.

# Ad summary This ad for Purdy & Figg features a presenter who shows how to use the brand’s scented cleaning products. She cleans multiple rooms, highlights essential-oil scents, and shows the included accessories. # Brand positioning Purdy & Figg is presented as a brand that elevates the home cleaning experience, positioning itself as a provider of natural, scented cleaning solutions. By emphasizing the use of pure essential oils, the brand taps into the trend of consumers seeking eco-friendly and health-conscious products. The brand aligns with a lifestyle that values cleanliness, fragrance, and quality. Unlike traditional cleaning products with harsh chemicals, Purdy & Figg promotes a gentle yet effective approach, enhancing the ambiance of the home. The brand's positioning is both functional (effective cleaning) and emotional (creates an incredible-smelling home). # Product The ad features Purdy & Figg Counter Clean, a natural cleaning spray scented with pure essential oils. The product is presented as the best natural cleaning spray for achieving an incredible-smelling home. The ad also highlights the Purdy & Figg Complete Starter Kit, which includes three spring scents and three Bathroom Bliss refills designed to scrub away stubborn limescale. The starter kit provides all the cleaning accessories needed for any home, focusing on essential-oil-based scents. # Visual style The ad has a bright and clean aesthetic. The editing style includes quick cuts and static shots. The production quality is fairly polished, giving it a lifestyle feel. The pacing is moderate. # Hooks Spoken: Female 1: Every person who walks into my home comments on how good it smells. Text overlay: every person who / walks into / my home comments on / how good it smells. Visual: 00:00–00:03: A close-up overhead shot shows a white saucepan filled with water and lemon slices, sitting on a black stovetop burner. A wooden cutting board leans against the backsplash. The camera is static and the scene is brightly lit by natural light, casting shadows from the pot's handle and the cutting board. # Funnel stage Consideration # Pain points The pain point addressed in the ad is the desire for a home that smells pleasant and inviting. The ad opens with the statement, "Every person who walks into my home comments on how good it smells," indicating a common aspiration to have a home that receives compliments for its fragrance. # Value propositions - Upgrade your cleaning products for an elevated home experience. - Pure essential oils create an incredible-smelling home. - Complete Starter Kit provides everything needed for effective cleaning and a fragrant home. # Benefits - Home smells incredible - Scrubs away stubborn limescale - Includes all cleaning accessories # Features - Natural cleaning spray - Scented with pure essential oils - Complete Starter Kit - Spring scents - Bathroom Bliss refills # Call to action Get the full cleaning kit today before it sells out! # Social proof - "My friend never fails to comment on how good my home smells." # Point of view - Customer 100% – The presenter is using the product and speaking from her own experience. # Storyline - 00:00–00:03 The ad opens with a shot of lemon slices in a pot on a stovetop. - 00:00–00:03 The presenter notes that everyone who enters her home comments on how good it smells, setting up the ad’s promise of a fragrant home. - 00:03–00:06 The presenter says she’ll show the viewer how to take their home to the next level. - 00:06–00:08 The presenter states that to take your home to the next level, you have to upgrade your cleaning products. - 00:08–00:12 The presenter introduces Purdy & Figg’s Counter Clean, which she says is the best natural cleaning spray. - 00:13–00:18 She points out that the spray is scented with pure essential oils, which is why her home smells incredible. - 00:18–00:25 The presenter introduces the Complete Starter Kit, which comes with three spring scents and three Bathroom Bliss refills. - 00:25–00:28 The kit also includes all the cleaning accessories you could ever need. - 00:28–00:32 The presenter remarks that her friend never fails to compliment how good her home smells. - 00:32–00:34 The presenter urges viewers to get the full cleaning kit today before it sells out.

# Ad summary This ad promotes a spring cleaning starter kit from Purdy & Figg. Two people (a male and a female) demonstrate the different cleaning products, including the natural cleaning spray and lime scale busting bathroom bliss, in various locations around a house. # Brand positioning Purdy & Figg is presented as a brand offering natural cleaning solutions without compromising on effectiveness. The brand is positioned to push against the norms of traditional cleaning products that often contain harsh chemicals and unpleasant scents, aligning with values of natural living and sensory experience by using essential oils to create scents that awaken the senses and refresh spaces. The brand is presented as a functional and emotional alternative to traditional cleaners. # Product The advertised product is the Purdy & Figg Spring Cleaning Starter Kit, which is priced at £30. The kit includes three spring scents made with essential oils. These oils are designed to awaken the user's senses and refresh their space for the new season. The kit contains lime scale-busting bathroom bliss and a bottle of eau de loo. It also includes two glass bottles and microfiber cloths that customers actually want on their counter, due to the aesthetic look and feel. # Visual style The ad has a polished UGC feel, combining elements of a commercial with a natural, authentic aesthetic. The editing style includes quick cuts and static shots, with smooth transitions between scenes. The production quality is high-end, aiming to appeal to a sophisticated audience. The pacing is consistent throughout, maintaining a moderate rhythm. The cuts and product actions are timed to align with the voiceover. # Hooks Spoken: 00:00–00:03: How is this entire complete starter kit only £30 right now? Text overlay: 00:00–00:02: How is this entire / 00:01–00:02: Complete Starter Kit / 00:02–00:03: only £30 right now? Visual: 00:00–00:02: A hand with light purple nail polish holds a lit candle in a clear glass jar with a light blue tint near the base. The background is a white windowsill and a window with sunlight streaming through, casting shadows on the sill. The lighting is bright and natural. # Funnel stage Consideration # Pain points Settling for natural cleaners that don't meet your standards. # Value propositions - Complete starter kit for only £30 - The first cleaning brand that doesn't make me compromise - Glass bottles that you actually want on your counter # Benefits - Essential oils that wake up your senses - Refreshes your space - Natural cleaner # Features - Three spring scents made with essential oils - Lime scale-busting Bathroom Bliss - Eau de loo, perfect for toilets and sinks - Glass bottles - Microfiber cloths # Call to action None used. # Social proof - "It's the first cleaning brand that doesn't make me compromise." - "We've tried a bunch of natural cleaning sprays and none of them are as brilliant as Purdy & Figg." # Point of view - Customer 100% – The ad is told from the point of view of real or implied users of the product, using a casual tone and demonstrating the product's use. # Storyline - 00:00–00:02 00:00–00:02: The video begins with a hand holding a lit candle in front of a window. The narrator asks how the complete starter kit is only £30 right now, creating a hook. - 00:02–00:04 00:02–00:04: The narrator, a Black male, introduces Purdy & Figg, explaining what he loves about the brand. The perspective is from the male narrator, with a friendly tone. - 00:04–00:07 00:04–00:07: The narrator sprays and wipes a wooden table. The message is that Purdy & Figg is the first cleaning brand that doesn't make him compromise, implying it meets his standards. The perspective is from the male narrator, demonstrating the product's use. - 00:07–00:14 00:07–00:14: A white female narrator demonstrates adding spring scents to a spray bottle, explaining that the essential oils wake up your senses and refresh your space. The perspective is from the female narrator, demonstrating the product. - 00:14–00:19 00:14–00:19: Both narrators are shown using the cleaning sprays on various surfaces in their homes. The message is that they've tried other natural cleaning sprays, but none are as brilliant as Purdy & Figg. The perspective shifts between the narrators, reinforcing the product's effectiveness through demonstration. - 00:20–00:24 00:20–00:24: The narrators continue cleaning different areas, highlighting that the kit contains lime scale-busting bathroom bliss. The perspective alternates between the narrators, showcasing the product's versatility. - 00:24–00:27 00:24–00:27: The female narrator shows a bottle of eau de loo, explaining it's perfect for toilets and sinks. The perspective is from the female narrator, detailing the product's specific use. - 00:27–00:36 00:27–00:36: Both narrators present the kit, emphasizing that the glass bottles are ones you'd want on your counter, along with the beautiful microfiber cloths. They conclude by saying Purdy & Figg gives your home the spring clean it deserves. The perspective is from both narrators, focusing on the aesthetic and functional aspects of the kit. - 00:36–00:41 00:36–00:41: The male narrator holds up the kit, stating that if you've been waiting for a natural cleaner that doesn't feel like settling, this is it. The perspective returns to the male narrator, concluding with a strong endorsement.

# Ad summary This ad promotes a limited-edition Spring scents starter kit, offering a £73 discount. It showcases the four different scents included in the kit within a visually appealing layout. # Brand positioning The brand, "Pooky & Pip", is presented as a provider of curated scents, focusing on limited-edition offerings and seasonal collections. The brand aims to occupy a space in the consumer's mind as a purveyor of exclusive and thoughtfully designed scent experiences. The brand promotes a lifestyle of sensory exploration and appreciation for unique aromas. By offering complete starter kits, the brand invites customers to easily explore and adopt their scent collections. The brand positioning is both emotional, appealing to consumers' desires for sensory experiences, and functional, providing a complete kit for easy adoption. # Product The product being advertised is the "Complete Starter Kit", which consists of a set of four distinct scents: Sea Fennel & Salt, Lemon & Marjoram, Peppermint & Eucalyptus, and Lime & Lemongrass. Each scent is contained within a small, amber-colored glass bottle with a white label. The kit is designed for individuals looking to explore new and limited-edition Spring scents, offering a curated selection of unique aromas. The ad addresses the purchase barrier of uncertainty by providing a complete kit, allowing consumers to sample various scents before committing to larger purchases. The focus is on the unique blends and the limited-edition nature of the Spring scents, creating a sense of exclusivity and urgency. # Visual style The ad has a clean and modern aesthetic, with a focus on showcasing the product in an appealing and organized manner. The production quality is high, suggesting a studio-shot image. A grid layout is used to display the products and their associated text. The image treatment includes color grading to enhance the natural tones and a slight blurring of the background to create depth. The typography is large and bold, ensuring scannability. The style contrasts with platform norms, giving it a high-design feel that aims to capture attention in the feed. # Hooks Headline: Save £73! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the barrier of commitment and uncertainty in trying new scents, as signaled by the Complete Starter Kit. # Value propositions - The Complete Starter Kit provides a variety of scents, allowing customers to explore different options before purchasing full-size products. - The limited-edition Spring scents offer exclusivity and uniqueness. # Benefits - Savings of £73 - Opportunity to try limited-edition scents # Features - Limited-edition Spring scents - Complete Starter Kit - Sea Fennel & Salt - Lemon & Marjoram - Peppermint & Eucalyptus - Lime & Lemongrass # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad communicates the brand's offer and product benefits, presenting the kit as a curated and valuable purchase. # Storyline - The ad starts by showcasing a significant discount offer of "Save £73!", immediately grabbing the viewer's attention with a clear monetary benefit. The brand is telling the story that the product is an exceptional value, which creates an incentive for immediate action. - Next, the ad invites the viewer to "Try the limited-edition Spring scents with our Complete Starter Kit", encouraging them to explore the seasonal collection. The brand transitions to inviting viewers to experience a curated selection of fragrances designed for the season, which builds upon the discount offer and emphasizes the unique nature of the product. - The ad displays the four scents included in the kit: Sea Fennel & Salt, Lemon & Marjoram, Peppermint & Eucalyptus, and Lime & Lemongrass. The brand highlights the variety of scents, allowing the customer to imagine how they would fit in their life, and emphasizing the completeness of the kit.

# Ad summary This ad for a spring starter kit promotes a sale by showing a discounted price and a limited time offer. # Brand positioning This brand appears to be focused on natural and sustainable cleaning solutions. The visual elements, such as the greenery and lemons, emphasize a connection to nature, suggesting the products are made with natural ingredients and are environmentally friendly. The overall aesthetic is clean and minimalist, which may appeal to consumers who value simplicity and eco-consciousness in their household products. The brand seems to be following category norms by creating cleaning supplies, but pushing against the competition by creating natural, eco-friendly cleaning supplies. # Product The ad is for a Spring Complete Starter Kit, which includes a variety of cleaning products in amber-colored bottles with black spray nozzles and white labels. Included is a multi-purpose spray bottle, oil, and small spray bottles. Also included is a stack of cleaning rags. The kit is designed to provide a complete set of cleaning solutions for the home, made with natural ingredients and packaged in an eco-friendly way. The kit is suitable for anyone looking to switch to a more sustainable and natural cleaning routine, and addresses the purchase barrier by offering a comprehensive starter kit at a discounted price, making it easier to try multiple products at once. # Visual style The ad has a clean, natural aesthetic with a focus on the product set. The use of natural elements like lemons and greenery suggests an eco-friendly brand. The color palette is soft and muted, which feels calming and approachable. The production quality looks studio-shot with soft lighting and a focus on a flatlay, giving it a polished feel. The typography is clean and legible, integrated well without being overly decorative, which provides a contemporary feel. The style is native to social media, designed to be easily scannable in-feed with a clear offer and product display. # Hooks Headline: Yours for £103 £30 # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Yours for £103 £30 # Features - Spring Complete Starter Kit # Call to action None used. # Social proof - None used. # Point of view - Brand: The point of view is consistent throughout the ad, as the brand is conveying the pricing, describing the product and alerting the viewer of the limited time to make the purchase. # Storyline - The ad begins by grabbing the viewers attention with an introductory offer of a reduced price, framing the offer from the brand's perspective. This establishes the main point of the ad, which is to highlight a sales promotion and entice viewers to make a purchase. - The ad follows this up by presenting a product description that presents the Spring Complete Starter Kit, speaking from the perspective of the brand. This details what exactly is included in the kit and what it is intended for. - The ad concludes by indicating that the offer is limited and will end soon, framing the message from the brand's perspective. This creates a sense of urgency, encouraging viewers to take advantage of the offer before it expires.

# Ad summary This ad promotes a cleaning kit with multiple cleaning concentrates and empty spray bottles that is designed for use on all surfaces of the home including shower tiles and sinks, tops of doors, and windowsills to remove dust. The cleaning concentrate is shown dissolving limescale. # Brand positioning Purdy & Figg is a home cleaning brand that is presented as an all-in-one cleaning solution. The brand aligns with a lifestyle that values simplicity, cleanliness, and a fresh-smelling home. The brand positions itself as a more effective and environmentally conscious alternative to conventional cleaning products by emphasizing that their concentrated formula removes limescale and cheek dust, which the brand claims settles heavily during the colder months. # Product The featured product is a home cleaning kit by Purdy & Figg. The kit includes several concentrated cleaning formulas and empty spray bottles. The concentrated formulas can be diluted with water into the included spray bottles, and each formula is designed to clean a variety of surfaces throughout the home. The product removes limescale on shower heads, taps, and sinks, and it cleans the tops of doors and windowsills. # Visual style The ad features a polished commercial aesthetic with a clean and bright look. The editing style includes quick cuts and smooth transitions. The cuts are not timed to the music, and the pacing remains consistent throughout the ad. # Hooks Spoken: 00:00–00:04 Next, spray Purdy and Figg's Bathroom Bliss on limescale, let it sit, and watch it dissolve. Text overlay: 00:00–00:01 spray / 00:01–00:02 Bathroom Bliss / 00:02–00:03 on limescale, / 00:03–00:04 let it sit, / 00:04–00:04 dissolve. Visual: 00:00–00:01 A man with locs and glasses, wearing a striped button-down shirt, is seen in a bathroom from the side, spraying the sink. The bathroom is brightly lit, and the sink is white, set against green herringbone tiles. / 00:01–00:02 A marble countertop has six small, unlabeled bottles and two larger amber-colored spray bottles lined up horizontally. Behind the bottles, out of focus, are flowers and kitchen accessories. The shot is brightly lit. / 00:02–00:04 A hand holding an amber-colored spray bottle sprays the top of a chrome shower head in a shower tiled with green herringbone tiles. The camera zooms in to show the spray on the shower head, dissolving buildup. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The ad presents limescale and general dust and grime buildup as a frustration that people experience in their bathrooms and homes. The ad states, "A lot of cheeky dust settles during the cold months." # Value propositions - Breaks up limescale # Benefits - Breaks up limescale on your shower head, taps, and sinks - Clean your whole home with this £30 cleaning kit # Features - Bathroom Bliss - Citric acid # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of satisfied customers who are demonstrating how to use the cleaning products. # Storyline - 00:00–00:01 00:00–00:01 A person sprays cleaning solution in a bathroom. - 00:01–00:04 00:01–00:04 A set of Purdy & Figg cleaning concentrates are lined up on a marble countertop, and the product is named with text overlay. Next, a bottle is sprayed onto a shower head. - 00:04–00:06 00:04–00:06 The ad transitions to a woman using a cloth to wipe shower tiles. - 00:06–00:08 00:06–00:08 A woman is shown cleaning a bathroom sink. - 00:08–00:11 00:08–00:11 A person cleans the tops of a door and windowsills. The visuals imply that the product can be used on multiple surfaces around the home. - 00:11–00:14 00:11–00:14 A woman addresses the camera and wipes a windowsill. The message here is that dust can accumulate in colder months. - 00:14–00:16 00:14–00:16 The ad shows an opened product kit and closes with a value proposition to clean an entire home with a cleaning kit for £30.

# Ad summary The ad features a set of cleaning products marketed as a complete starter kit for cleaning the entire home, from the kitchen to the toilet. It showcases the different products included in the kit and suggests where each one should be used within the home. # Brand positioning The brand positions itself as a purveyor of cleaning products designed for the entire home, as opposed to specific areas like the kitchen or bathroom. There is an implication that the brand offers a simplified and comprehensive solution for all cleaning needs. The brand also appears to offer a complete starter kit, which suggests that the brand is accessible and comprehensive. # Product The ad promotes a "Complete Starter Kit" for cleaning the entire home, from the kitchen to the toilet. The kit includes a selection of cleaning solutions that are intended for different areas and surfaces throughout the home. The first cleaning solution, packaged in a small amber glass bottle with a white label, is for the kitchen, and is ideal for use on coffee tables, windows, dining tables, and mirrors. The second cleaning solution, also packaged in a small amber glass bottle with a white label, is intended for the bathroom sink, shower, and taps. The third cleaning solution, packaged in an amber bottle with a black dropper lid and a white label, is for the toilet. The ad targets the need for a comprehensive cleaning solution that can address all areas of the home. # Visual style The ad features a clean and minimalist design, with a focus on the product and its intended use cases. The color palette is soft and muted, creating a sense of calm and serenity. The use of natural elements, such as the green leaves in the background, adds a touch of organic appeal. The overall visual style is modern and inviting, conveying a sense of simplicity and ease of use. # Hooks Headline: From your kitchen to the toilet # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing multiple cleaning products for different areas of the home. # Value propositions - Provides a single starter kit solution for cleaning the whole home. # Benefits - Clean your whole home # Features - Complete Starter Kit # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, with the brand presenting its product as a comprehensive cleaning solution for the entire home. # Storyline - The ad opens with the message, “From your kitchen to the toilet,” setting the expectation that the product is capable of cleaning the entire home. The brand voice introduces the range of cleaning abilities, emphasizing that the products provide coverage throughout the home. - The ad then introduces the "Complete Starter Kit," which is designed to clean the whole home. The brand voice presents the kit as a singular solution for a variety of cleaning needs. - The image then moves to showcase three specific use cases for different products within the kit. The ad displays these products and lists example locations where each solution can be used: kitchen, bathroom sink, and toilet. From a brand POV, it serves to clearly define the range of the entire product line, highlighting the different cleaning solutions offered in the kit and their intended uses in various areas of the home.

# Ad summary This ad showcases a bundle of natural cleaning products, emphasizing the cost savings and benefits of using eco-friendly solutions. # Brand positioning This brand is presented as an environmentally conscious provider of natural cleaning solutions. They are committed to offering effective cleaning products that are safe for the home and the planet. The brand aligns with values of sustainability and wellness, emphasizing the use of natural ingredients and eco-friendly practices. The brand stands out by offering a natural and sustainable alternative in a market often dominated by chemical-based cleaning products, appealing to consumers who are increasingly aware of the environmental impact of their purchasing decisions. # Product The advertised product is a cleaning bundle that includes several different cleaning solutions packaged in brown glass bottles with black spray nozzles or dropper tops. The bundle features an array of products, including surface cleaners, concentrated solutions, and essential oils. The products are made with natural ingredients. The USPs are centered around sustainability, effectiveness, and safety for the home and the environment. The bundle addresses purchase barriers by offering a comprehensive set of cleaning solutions at a reduced price compared to buying each item separately, while promoting the idea of switching to eco-friendly cleaning products. # Visual style The ad features a clean, minimalist visual style with a focus on natural and eco-friendly themes. The products are neatly arranged against a monochromatic green background, emphasizing their organic and sustainable qualities. The lighting is soft and diffused, highlighting the texture of the products and creating a calming effect. The overall aesthetic is designed to appeal to consumers who value simplicity, sustainability, and natural living. # Hooks Headline: Biggest Cleaning Bundle! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of expensive individual cleaning products by offering a bundled solution at a reduced cost. It seeks to alleviate the financial burden of maintaining a clean home with eco-friendly options. # Value propositions - Bundling multiple items offers a lower cost compared to purchasing each item individually # Benefits - Comprehensive cleaning solutions # Features - Cleaning bundle # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, highlighting the benefits and value of their cleaning bundle. # Storyline - The ad opens by showcasing a bold claim: "Biggest Cleaning Bundle!" This is to grab attention and immediately communicate the offer's scale. The message is coming directly from the brand and aims to draw in customers looking for value and comprehensive cleaning solutions. - Next, a price comparison is presented, showing a reduced price within a circular graphic. This conveys the value of purchasing the bundle, framing it as a cost-effective choice. The brand is providing this information to highlight the savings and encourage immediate consideration. - The focal point then shifts to the product display, showcasing the range of items included in the bundle. This is intended to highlight the variety and quality of the products. The brand allows viewers to assess the bundle's contents and see how it meets their cleaning needs.

# Ad summary Image ad for Purdy & Figg cleaning products. The top half of the ad showcases the cleaning product bottles, while the bottom half showcases the cleaning product scents with corresponding images of plants. # Brand positioning Purdy & Figg is presented as a brand that prioritizes natural ingredients for effective cleaning solutions. The ad conveys a sense of purity and simplicity, highlighting the essential oil scents of the cleaning products. The brand seems to push against conventional cleaning products that often rely on harsh chemicals, instead promoting a more eco-friendly and health-conscious approach. # Product Purdy & Figg offers a range of natural cleaning products infused with essential oils. The products include spray bottles for general cleaning and smaller bottles with droppers for concentrated use. The essential oil scents featured are Lemon & Marjoram, Peppermint & Eucalyptus, and Sea Fennel & Salt. The ad emphasizes the natural composition of the products and suggests a sensory experience through the inclusion of essential oils. The product line addresses concerns about harsh chemicals in traditional cleaning products. # Visual style The ad features a clean and natural visual style. The product shot is well-lit and organized, with a focus on showcasing the Purdy & Figg cleaning product line. The use of natural elements, such as eucalyptus leaves, mint leaves, and a succulent, reinforces the brand's commitment to natural ingredients. The image treatment is minimalist, with a focus on clarity and simplicity. The typography is clean and legible, complementing the overall aesthetic. The visual style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: Purdy & Figg # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the need for natural and chemical-free cleaning solutions, providing an alternative to conventional cleaning products that often contain harsh chemicals. # Value propositions - The natural cleaning products infused with essential oils offer a healthier and eco-friendly alternative to traditional cleaning solutions. # Benefits - Natural cleaning # Features - Essential oil scents # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the Purdy & Figg product line, essential oil scents, and natural ingredients to promote the brand's commitment to clean and natural cleaning products. # Storyline - The ad begins by showcasing the Purdy & Figg product line, creating a clean and organized product shot. This helps the customer understand the breadth of the product line. This segment is from the brand's perspective. - The ad highlights three specific essential oil scent combinations – Lemon & Marjoram, Peppermint & Eucalyptus, and Sea Fennel & Salt. This is to showcase the range of natural ingredients and scents. This is from the brand's perspective. - Each scent combination is paired with a corresponding image of the plant ingredients to visually reinforce the natural aspect of the products. This is to reinforce the key ingredients. The perspective is that of the brand showcasing ingredients.