How IM8 Health Advertises on Meta

# Ad summary This ad features a man discussing how he recovers faster at age 41 than he did in his 20s and 30s due to IM8 Daily Ultimate Essentials. He states it has 92 ingredients, is clinically studied for joint support, has collagen, electrolytes and tastes great. He also highlights that it is NSF certified for sport. He encourages people to use his code BRIANMAZZA for 10% off with a 30-day money-back guarantee. # Brand positioning I.M.8 Daily positions itself as a brand focused on optimizing recovery and enhancing overall performance for active individuals. The brand values simplicity by offering an all-in-one solution that eliminates the need for multiple supplements and streamlining the wellness routine. With a focus on clinically studied ingredients, collagen and electrolytes, I.M.8 aims to cater to those who prioritize quality and effectiveness. # Product The featured product is IM8 Daily Ultimate Essentials, presented as an all-in-one daily supplement designed to enhance recovery, boost energy, and support overall performance. The product is ideal for active people aiming to optimize their wellness regimen. It comes in a single-serving format containing 92 clinically studied ingredients that offer joint support, collagen to help the body recover and electrolytes. It is NSF certified for sport and the spokesperson mentions that it tastes great. # Visual style The ad has a hybrid aesthetic. It starts with a more UGC feel, but transitions to a more polished look during the second half of the ad. The ad uses quick cuts and many static shots. The color palette is natural with the exception of the burgundy product bottle. The cuts are timed to the voiceover. # Hooks Spoken: 00:00–00:02: Your recovery stack shouldn't feel like a full-time job. Text overlay: 00:00–00:02 Your “recovery stack” / 00:00–00:02 shouldn’t feel like a full-time job Visual: 00:00–00:02: A man stands in the center of the frame with a dejected expression. He is light-skinned and appears to be in his 20s or 30s. He wears an orange shirt and blue jeans. He is surrounded by animated pills and bottles, which are blurred in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad suggests that managing a recovery stack can be overwhelming and time-consuming. This is conveyed with the text overlay: "Your recovery stack shouldn't feel like a full-time job." # Value propositions - The product is an all-in-one, eliminating the need to juggle multiple supplements. - With 92 ingredients, this product delivers comprehensive support. - It tastes great and is NSF certified for sport. # Benefits - Enhance recovery - Boost energy - Supports overall performance - The body can actually use it # Features - 92 ingredients - Clinically studied - Joint support - Real collagen - Electrolytes - NSF certified for sport # Call to action Use my code: BRIANMAZZA # Social proof - The ad mentions that 95% of participants felt a noticeable boost in daily energy and 85% experienced better digestion and less bloating. - NSF certified for sport # Point of view - Expert 100% – The ad is told through the perspective of a credible expert, communicating his personal training experience. # Storyline - 00:00–00:02 The opening text states the user's recovery stack shouldn't feel like a full-time job. - 00:02–00:11 00:02–00:11 A man introduces a question of whether he can hit a sub five-minute mile. He tells the audience that at age 41, he is training harder than he ever has at a younger age. - 00:11–00:22 00:11–00:22 The man states that somehow he is recovering faster. He notes that it's not a guessing game, but that he is dialed in. He continues by saying that training harder eventually stops working; recovery slows, joints get loud and pain becomes normal. - 00:22–00:25 00:22–00:25 The man states that most people quit at that point, but he is not like most people. - 00:25–00:31 00:25–00:31 He shares that he stopped juggling supplements and built a real recovery foundation with IM8 Daily Ultimate Essentials. - 00:31–00:41 00:31–00:41 The man then states that one serving has 92 ingredients, is clinically studied for joint support, real collagen for the body, and electrolytes for recovery. - 00:41–00:46 00:41–00:46 He says he takes this once a day, in the morning, that it tastes great, and is NSF certified for sport. - 00:46–00:55 00:46–00:55 He closes by saying that if you want to outlast your younger self like he is trying to, and recover smarter, use his code BRIANMAZZA for 10% off, with a 30-day money-back guarantee.

# Ad summary The ad showcases a red bottle and matching glass of I·M·8 drink, with the headline emphasizing faster rebuilding and stronger recovery, supported by the drink's natural repair processes. # Brand positioning The I·M·8 brand is positioned as a recovery and wellness aid. The emphasis on 'Rebuild Faster, Recover Stronger' suggests the brand aligns with active individuals focused on physical performance and quick recovery. The brand positions itself in the performance and recovery market by promoting efficient and comprehensive recovery through the use of natural repair processes. # Product The advertised product is a beverage by I·M·8 designed to aid recovery. It is presented as supporting the body’s natural repair processes for a faster, stronger, and more complete recovery. The product is available in liquid form, shown both in a red bottle and a glass filled with the beverage. The advertisement focuses on its benefits for faster rebuilding and stronger recovery, implying it is intended for individuals engaged in activities that require physical recovery. # Visual style The ad uses a clean, product-focused aesthetic with a focus on the color red to match the product. The lighting is soft and diffused, creating a natural and inviting feel. The composition is simple, drawing the viewer's attention to the product and its branding. # Hooks Headline: Rebuild Faster, Recover Stronger. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of slow or incomplete recovery after physical activity. The phrase, "Rebuild Faster, Recover Stronger" emphasizes a quick return to optimal physical condition, suggesting the viewer is someone who experiences recovery challenges. # Value propositions - Support your body's natural repair processes for a faster, stronger, and more complete recovery. # Benefits - faster recovery - stronger recovery - more complete recovery # Features - natural repair processes # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the benefits of its I·M·8 drink and how it supports natural repair processes for faster and stronger recovery, which is stated in the headline and supporting text at the top of the image. # Storyline - The ad begins by stating, “Rebuild Faster, Recover Stronger.” This is intended to immediately convey the primary benefit of the product. The brand is communicating directly to the viewer, setting the stage for the product's value proposition around enhanced recovery and performance. - The ad continues with a statement, “Support your body's natural repair processes for a faster, stronger, and more complete recovery.” The brand is explaining how the product achieves the stated benefits, emphasizing the natural aspect of the support provided. This reassures the audience about the product's approach to recovery. - Visually, the product is presented in its bottle along with the drink poured into a glass. The presentation aims to demonstrate the product’s readiness for consumption. The brand uses this visual to reinforce that the product is easily integrated into the consumer's routine.

# Ad summary This ad presents IM8 Daily Ultimate Essentials as a solution for people who want to continue training hard as they age but find their recovery slowing down. The ad highlights the supplement's clinically studied ingredients, collagen content, taste, and NSF certification, positioning it as a smarter way to recover and outlast one's younger self. # Brand positioning IM8 is presented as a science-backed brand focused on enhancing athletic longevity and recovery. The brand is positioned to appeal to individuals who are serious about their training but are experiencing the effects of aging, such as slower recovery times and joint pain. The brand focuses on being smart and science driven rather than trendy, and offers a comprehensive solution, using clinically studied ingredients, rather than chasing after different supplements. It promotes the idea that it is possible to outlast your younger self, and that with the right support, people can continue training at a high level for longer. # Product IM8 Daily Ultimate Essentials is a supplement designed to support joint health, improve recovery, and boost overall well-being. It comes in a single-serving powder format, packaged in a maroon-colored sachet. The supplement boasts 92 clinically studied ingredients in one scoop, including real collagen for stronger joints and better recovery. It is NSF certified for sport, ensuring it is safe and suitable for athletes. The supplement is designed to be taken once a day, preferably in the morning, and is described as tasting great. The product aims to provide a foundational approach to recovery, addressing the issues that arise when training harder leads to slower recovery, joint pain, and other age-related challenges. # Visual style The ad combines a polished commercial feel with UGC elements. The editing style is quick cuts. The production quality appears polished, with well-lit shots and clear audio. The pacing is moderate, with cuts timed to the music and voiceover lines. # Hooks Spoken: 00:00–00:03: Still training like you're 25 but recovering like you're 55? Text overlay: 00:00–00:03: Still training like you're 25... / 00:01–00:03: but recovering like you're 55? Visual: 00:00–00:01: A man in his 40s with dark hair and a mustache is lifting heavy weights in a gym with exposed ductwork and a black wall with chemical equations in white. He is wearing a gray t-shirt, gray sweatpants, and black shoes. The camera is at a low angle and shakes slightly as he lifts. / 00:01–00:02: A young man with a beard is using a weight machine in a gym with a mirrored wall and blue equipment. He is wearing a white t-shirt. The camera is steady and focuses on his upper body as he works out. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the struggle to maintain a high level of training intensity as you age, leading to slower recovery, joint pain, and a general decline in physical performance. The ad highlights this frustration by asking, "Still training like you're 25 but recovering like you're 55?" # Value propositions - Comprehensive support: 92 clinically studied ingredients in one scoop for overall well-being. - Enhanced recovery: Real collagen for stronger joints and better recovery, helping users outlast their younger selves. # Benefits - Stronger joints - Better recovery # Features - 92 clinically studied ingredients - Real collagen # Call to action Use my CODE: BRIANMAZZA # Point of view - Brand 80% – The majority of the ad is communicated through the official voice of the brand representative, who presents product claims and benefits. - Customer 20% – A woman is shown drinking the supplement in her backyard. # Storyline - 00:00–00:03 00:00–00:03: The ad opens by asking, "Still training like you're 25 but recovering like you're 55?" This sets up the problem the product aims to solve: the discrepancy between training intensity and recovery ability as people age, creating a tone of recognition and concern for the audience. - 00:03–00:11 00:03–00:11: Brian Mazza, the speaker, states that training harder eventually stops working, leading to slowed recovery, joint pain, and normalization of pain. He differentiates himself by saying, "But I'm not like most people," setting up a contrast and positioning himself as someone who has found a better solution. - 00:11–00:18 00:11–00:18: Mazza introduces IM8 Daily Ultimate Essentials as a proper foundation instead of chasing different supplements. Visuals show the product being poured into a glass of water, emphasizing its ease of use and integration into a daily routine. - 00:18–00:26 00:18–00:26: The ad highlights the product's key features: 92 clinically studied ingredients and real collagen for stronger joints and better recovery. A woman is shown drinking the supplement, visually demonstrating its consumption and suggesting its benefits. - 00:26–00:37 00:26–00:37: Mazza explains he takes IM8 once a day in the morning and highlights its taste and NSF certification. He encourages viewers to outlast their younger selves and recover smarter by using his code "BRIANMAZZA" for 10% off, providing a direct call to action. - 00:37–00:44 00:37–00:44: Mazza reiterates the 30-day money-back guarantee and concludes with "Let's go," reinforcing the offer and encouraging immediate action. - 00:44–00:54 00:44–00:54: The ad concludes with text overlays showcasing the brand and supplement information.

# Ad summary A man discusses the importance of recovery and how IM8 has helped him with that. He then mixes IM8 into his water and encourages the audience to use his discount code. # Brand positioning IM8 Daily Ultimate Essentials is presented as a health supplement with 92 ingredients designed for daily use to support joint health, collagen, and electrolytes for recovery. The brand promotes a lifestyle where individuals can 'outlast their younger selves' and recover smarter. # Product IM8 Daily Ultimate Essentials is a powdered health supplement containing 92 ingredients in one serving, designed to support joint health, provide real collagen for the body, and supply electrolytes for recovery. It tastes great, is NSF certified for sport, and comes with a 30-day money-back guarantee. It is presented as a product that helps individuals improve their recovery, especially as they age, helping them train harder and recover faster. # Visual style The ad has a hybrid visual style, combining polished commercial elements with a UGC feel. The editing is fairly quick, with cuts timed to match voiceover lines. The production quality is high, giving a professional and trustworthy vibe. The ad switches between medium shots and close-up shots throughout the video. # Hooks Spoken: 00:00–00:04 Be honest, are you actually recovering better or just buying more stuff? Text overlay: 00:00–00:04 Be honest, are you actually recovering better or just buying more stuff? Visual: 00:00–00:04 A mid-shot shows a fair-skinned man with short brown hair, wearing a red t-shirt and jeans. He is standing and has a look of disgust on his face. In the background is a blurry shot of many different pill bottles and scattered, animated pills falling to the ground. # Funnel stage Consideration # Pain points Pain becomes normal. # Value propositions - 92 ingredients for support, collagen, and electrolytes - NSF certified # Benefits - Helps you train harder - Helps you recover faster - Helps to improve pain - Helps you outlast your younger self # Features - 92 ingredients in one serving - Clinically studied for joint support - Real collagen support for your body can actually use it - Electrolytes for recovery - Tastes great - NSF certified for sport # Call to action Use my code Brian Mazza # Point of view - Customer 10% – A man is shown in front of a pill bottle background, setting the tone for what it is like to be a customer. - Brand 90% – Throughout the ad, a man, acting as a representative of the brand, addresses the camera and discusses the features and benefits of the product. # Storyline - 00:00–00:04 00:00–00:04 A man in front of a pill bottle background asks the audience if they are recovering better or just buying more stuff. This sets up the premise of the ad, questioning whether people are genuinely improving their health or merely accumulating supplements. The tone is skeptical, inviting viewers to reflect on their approach to recovery. - 00:04–00:09 00:04–00:09 A man introduces himself, claiming that he is here to tell the audience that he is training harder than he ever has. This transitions into the brand's story from the expert's perspective. The perspective is confident and motivational, aiming to inspire viewers to improve their physical performance. - 00:09–00:12 00:09–00:12 The man is seen on a treadmill at the gym, training harder than he ever has. This visual evidence bolsters the man's claims, adding authenticity to the ad's message and showing that the man is training at a very high level. - 00:12–00:24 00:12–00:24 The man states that he is recovering faster, training harder eventually stops working, and pain becomes normal. This continues the brand's story from the expert's perspective, highlighting the frustrations of old age and training hard. The tone is empathetic, designed to connect with viewers who have experienced the same challenges. - 00:24–00:33 00:24–00:33 The man states that he is not like most people and that he has stopped juggling supplements. This signals a shift in the narrative, where the focus turns to IM8 as the solution. The man is speaking to the audience directly from the perspective of someone who understands and has overcome the challenge. The tone is confident, suggesting that he has found a superior alternative. - 00:33–00:41 00:33–00:41 The man discusses that the product has 92 ingredients, supports joint health, and contains collagen and electrolytes. He then shifts to listing the product's features from the perspective of a knowledgeable user. The presentation is informative, aiming to highlight the supplement's comprehensive benefits. - 00:41–00:47 00:41–00:47 The man mentions that he takes the product once a day and that it is NSF certified for sport. This reinforces product efficacy and safety from the perspective of a satisfied user. The tone is casual and reassuring. - 00:47–00:58 00:47–00:58 The man discusses how to outlast your younger self and that using his code will give the audience 10% off the product and the product has a 30-day money-back guarantee. This introduces a direct call to action and a limited-time offer. The tone is motivational, designed to encourage immediate purchase. - 00:58–01:09 00:58–01:09 The man finishes the ad by drinking the product and the screen shows information about the product. The ad concludes with a visual display of product benefits. The screen shows the IM8 logo and product claims.

# Ad summary The ad is for I-M-8 daily ultimate essentials plus hydration. It features a water bottle and the product's packaging and states that it can help the consumer train harder and recover faster. The ad also includes a call to action to "Make the switch." # Brand positioning I-M-8 is a brand that seeks to improve the lives of athletes through cutting-edge technology and high-quality ingredients. They aim to be the best choice for the best athletes, and have positioned themselves as such. Their product's value proposition is functional, offering improvements to training and recovery. The brand values science and technology, as indicated by the reference to "cell rejuvenation technology." # Product I-M-8 daily ultimate essentials plus hydration is a food supplement in sachet packs for those looking to train harder and recover faster. The ad mentions that the product contains Acai and Mixed Berries. Each package contains 30 .42 oz (11.9g) sachet packs, with a Net Wt 1.26 oz (364g). The ad states that the product features cell rejuvenation technology. The ad also suggests that each sachet is designed for all-day performance. # Visual style The ad has a polished, studio-shot aesthetic with a focus on product presentation. The visual motif is clean, with the products displayed on a reflective surface against a gradient background. The image treatment includes color grading to emphasize the brand's red color scheme. The typography is modern and bold, contributing to a professional feel. The overall style is designed to be eye-catching and informative, likely for in-feed placement. # Hooks Headline: I Train Harder and Recover Faster Now. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the need for enhanced athletic performance and faster recovery. The consumer is frustrated by how long it takes to recover. # Value propositions - Train Harder and Recover Faster Now. - One sachet for all-day performance. # Benefits - all-day performance # Features - Acai and Mixed Berries - Cell rejuvenation technology # Call to action MAKE THE SWITCH # Social proof - I·M·8 The best choose the best # Point of view - Brand: Throughout the entire image, the brand promotes the benefits and features of its product I-M-8 using direct claims and product visuals. # Storyline - The ad opens by directly addressing the viewer and speaking to their desire to improve their performance. The brand is establishing an aspirational message and highlighting the benefits of the product for athletes or active individuals. - The ad highlights that the product comes in single-use sachets, emphasizing convenience and ease of use. This portion of the story emphasizes the product's portability and how it seamlessly integrates into the user's daily routine. - The ad encourages the viewer to switch to I-M-8, the brand uses this action-oriented language to push the viewer toward purchase and reinforce the idea that their product is superior.

# Ad summary The ad showcases the I-M-8 daily ultimate essentials + hydration product, with emphasis on performance, recovery, and all-day benefits. It positions the product as a switch to improve training and overall well-being. # Brand positioning I-M-8 is positioned as a brand focused on cell rejuvenation and daily ultimate essentials, particularly for hydration. The brand appeals to individuals seeking performance enhancement and faster recovery, suggesting a premium positioning due to the emphasis on "Cell Rejuvenation Technology." The brand aims to occupy the space of advanced wellness and performance optimization, targeting consumers who prioritize efficacy and innovation in their daily health routines. It focuses on delivering all-day performance benefits through a convenient sachet format. # Product The product being advertised is I-M-8 Daily Ultimate Essentials + Hydration, presented as a dietary supplement for those seeking to improve their performance and recovery. It comes in powder form packaged in individual sachets contained within a red, hexagonal box. The product aims to provide all-day performance benefits and contains acai and mixed berries for hydration and cell rejuvenation. The advertisement addresses the need for enhanced hydration and cellular rejuvenation, presenting I-M-8 as the solution for individuals looking to optimize their physical performance and well-being. The product is presented as a convenient option, with one sachet providing the necessary benefits. # Visual style The ad employs a clean and modern aesthetic, utilizing a soft, warm color palette from the sunset background that complements the maroon product packaging. The depth of field is shallow, blurring the background to emphasize the product. The high-quality product and environmental shots suggest a premium positioning. The composition balances the product box and drink against the iconic skyscraper, lending an air of luxury and sophistication. # Hooks Headline: I Train Harder and Recover Faster Now. # Funnel stage Consideration # Pain points The ad implicitly targets the pain point of inadequate performance and slow recovery after training, especially among athletes or active individuals. # Value propositions - Achieve better training and faster recovery with just one sachet for all-day performance. - Cell Rejuvenation Technology # Benefits - all-day performance - Train Harder - Recover Faster Now # Features - One sachet # Call to action MAKE THE SWITCH # Social proof - None used. # Point of view - Brand: The entirety of the ad promotes the brand and its product from the brand's perspective, highlighting its features and benefits, and encouraging the viewer to make the switch. # Storyline - The ad copy declares, "I Train Harder and Recover Faster Now," intending to communicate the direct benefits of using the advertised product. This is presented from the brand's perspective, setting up the product as a means to achieve enhanced physical performance and recovery. - The ad then adds the claim, "One sachet for all-day performance," with the intention of highlighting the product's convenience and long-lasting effects. This message, conveyed from the brand's perspective, further elaborates on the benefits, emphasizing the ease of incorporating the product into a daily routine. - The ad includes a call to action, "MAKE THE SWITCH," which directly prompts the viewer to transition to using the advertised product. This is also presented from the brand's perspective, actively encouraging immediate adoption of the product as a solution to improve performance and recovery.

# Ad summary This ad for IM8 Daily Ultimate Essentials features Brian Mazza, who states that while training harder eventually stops working, recovery slows, joints get loud, and pain becomes normal. Mazza says he is not like most people, so he stopped juggling supplements and built a recovery foundation with IM8 Daily Ultimate Essentials, with 92 ingredients clinically studied for joint support. Mazza states that it contains real collagen and electrolytes and is NSF certified for sport. He takes this once a day in the morning and states that it tastes great. He encourages viewers to use his code BRIANMAZZA for 10% off and a 30-day money-back guarantee. # Brand positioning I.M.8 is presented as a brand focused on providing athletes with a daily drink mix with all the nutrients and ingredients needed for recovery. The brand positions itself as a comprehensive and effective solution for athletes who prioritize recovery as part of their training regimen. This approach suggests a lifestyle that values proactive health management and optimizing physical performance through science-backed nutrition, setting it apart from brands that focus solely on performance enhancement or symptom relief. The brand aims to occupy the space of a reliable and comprehensive solution for athletes looking to maintain peak performance and overall well-being. # Product I.M.8 Daily Ultimate Essentials is a drink mix formulated to support athletic recovery. The ad emphasizes that one serving contains 92 clinically studied ingredients designed to aid joint support, provide real collagen for body support, and deliver electrolytes for enhanced recovery. Presented as a superior alternative to juggling multiple supplements, I.M.8 aims to streamline the recovery process for athletes. The product is designed for daily consumption, preferably in the morning, and is described as having a pleasant taste. The ad also highlights that the product is NSF certified for sport, addressing concerns about product safety and compliance with athletic standards. The product is designed to help athletes recover smarter and outlast their younger selves. # Visual style The ad combines polished commercial shots of athletic activity with a more casual, UGC-style presentation featuring Brian Mazza. The video's editing includes quick cuts to maintain engagement, particularly at the beginning with the workout footage. The production quality is high, with clear audio and well-lit shots, giving it a professional feel while maintaining the personal touch of a creator-led ad. The visuals are designed to be informative and persuasive, alternating between active scenes and direct testimonials to keep viewers engaged. # Hooks Spoken: 00:00–00:03 Male 1: [Inquisitive] Still training like you're 25… but recovering like you're 55? Text overlay: 00:00–00:03 Still training like you're 25... / 00:02–00:03 but recovering like you're 55? Visual: 00:00–00:01 In a gym setting, a middle-aged white man with dark hair and a mustache wears a gray t-shirt and gray sweatpants. He is shown doing a deadlift with red weights against a wall covered with mathematical equations and diagrams. / 00:01–00:03 At another gym, a young Middle Eastern or white man lifts weights while seated in a weight machine. He is wearing a white t-shirt. # Funnel stage Consideration # Pain points The ad highlights the frustration of aging and the body’s diminished ability to recover from intense workouts. This frustration is visually represented by the initial shots of people working out, coupled with the question, “Still training like you’re 25… but recovering like you’re 55?” # Value propositions - One serving of 92 ingredients: Simplifies recovery by combining multiple supplements into one easy dose. - Real collagen support that the body can actually use: Highlights the quality and efficacy of the collagen component. - NSF Certified for Sport: Ensures the product is safe and meets the standards for athletic use. # Benefits - Outlast your younger self - Recover smarter - Boost in daily energy - Better digestion - Less bloating # Features - One serving - 92 ingredients - Clinically studied for joint support - Real collagen support - Electrolytes for recovery - NSF certified for sport # Call to action Use my code: BRIANMAZZA # Point of view - Brand 85% – The brand POV is communicated through Brian Mazza as he promotes the product and its value. - Customer 15% – The customer POV is communicated through the beginning of the ad that shows consumers working out. # Storyline - 00:00–00:03 00:00–00:03 Visuals show people lifting heavy weights as a voiceover asks if the viewer is “Still training like you’re 25… but recovering like you’re 55?” - 00:03–00:06 00:03–00:06 Brian Mazza introduces himself, stating that there is “no guessing game here, just getting dialed in.” - 00:06–00:11 00:06–00:11 Mazza explains that training harder eventually stops working, recovery slows, joints get loud, and pain becomes normal, which is the point at which most people quit. - 00:11–00:20 00:11–00:20 Mazza states that he is not like most people, so he stopped juggling supplements and instead built a recovery foundation with I.M.8 Daily Ultimate Essentials. - 00:20–00:29 00:20–00:29 Mazza then describes the I.M.8 Daily Ultimate Essentials product, noting that one serving contains 92 ingredients clinically studied for joint support, real collagen for the body, and electrolytes for recovery. - 00:29–00:47 00:29–00:47 Mazza says that he takes I.M.8 once a day in the morning and that it tastes great and is NSF certified for sport, and he encourages viewers to use his code for 10% off and a 30-day money-back guarantee if they want to outlast their younger selves and recover smarter. - 00:48–00:57 00:48–00:57 The ad concludes with on-screen text stating that 95% of participants felt a noticeable boost in daily energy and 85% experienced better digestion and less bloating.

# Ad summary This image ad promotes I·M·8, a beverage designed to support the body's natural repair processes, for faster, stronger, and more complete recovery. It features the brand's water bottle and a glass of the beverage against a natural backdrop, paired with persuasive copy. # Brand positioning I·M·8 is positioned as a health and wellness brand focused on natural body repair and recovery. The brand emphasizes the importance of supporting the body's natural processes for faster, stronger, and more complete recovery. The choice of a natural setting and the promise of 'risk-free' trials suggests a brand that values both effectiveness and customer confidence, setting it apart from brands that may rely on synthetic ingredients or aggressive sales tactics. # Product I·M·8 is a beverage designed to support the body's natural repair processes for faster, stronger, and more complete recovery. The beverage is displayed in a clear, ribbed glass, revealing a reddish-brown liquid. The product is also featured in a red water bottle with the brand's logo printed vertically in white. The ad highlights the drink's support for 'natural repair processes,' implying it contains ingredients that aid the body's ability to recover. The offer of a 'risk-free' trial addresses potential purchase barriers, making it easier for customers to try the product. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on natural elements. The image treatment includes soft lighting and background blurring to create a sense of depth and serenity. The typography is clean and legible, integrated seamlessly into the design. This visual style contrasts with the raw, unfiltered content often seen on social media, which may help to capture attention in the feed. # Hooks Headline: Rebuild Faster, Recover Stronger. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of slow or incomplete recovery after physical exertion or injury. The ad suggests the customer may be experiencing a prolonged or inadequate recovery, hindering their ability to return to their activities. # Value propositions - Support your body's natural repair processes for a faster, stronger, and more complete recovery. # Benefits - Faster recovery - Stronger recovery - More complete recovery # Features - Supports body's natural repair processes # Call to action TRY IM8 RISK-FREE # Social proof - None used. # Point of view - Brand: The entire ad is designed to communicate information and encourage action from the brand's perspective, emphasizing the product's benefits and offering a risk-free trial to potential customers. # Storyline - The ad opens with the headline 'Rebuild Faster, Recover Stronger,' immediately setting the intention to highlight the product's core benefits from the brand's perspective. This grabs the viewer's attention and establishes the key value proposition early on. - The ad elaborates on this promise with the supporting text: 'Support your body's natural repair processes for a faster, stronger, and more complete recovery,' which continues from the brand's perspective and reinforces the product's function. This provides more context and builds on the initial headline. - Finally, the ad ends with a 'TRY IM8 RISK-FREE' call to action in a red button, encouraging the viewer to engage directly with the product from the brand's perspective. This is a clear invitation designed to convert interest into action.

# Ad summary This image ad for I-M-8 promotes an energy and hydration drink mix designed to combat the afternoon slump. It highlights the product's ability to work with the body's natural energy production without causing a crash. The ad features a visually appealing presentation of the product and prepared drink, alongside persuasive copy. # Brand positioning I-M-8 positions itself as a provider of daily essentials for ultimate hydration and energy. The brand emphasizes its products' ability to work in harmony with the body, promoting natural energy production without the negative side effects commonly associated with energy drinks. The sleek packaging and focus on scientific elements like "CELL REJUVENATION TECHNOLOGY" suggest a premium, health-conscious offering that stands apart from traditional sugary or artificial energy solutions. The brand aims to occupy a space in the consumer's mind as a scientifically supported, natural way to enhance daily hydration and energy levels. # Product The featured product is I-M-8 DAILY ULTIMATE ESSENTIALS + Hydration, a drink mix designed to provide sustained energy and hydration. It is formulated to work with the body's natural energy production processes, avoiding the crash associated with other energy products. The product comes in powder form and is mixed with water, as demonstrated by the prepared drink in the image. The inclusion of "CELL REJUVENATION TECHNOLOGY" suggests advanced benefits beyond basic hydration and energy. The ad addresses the common pain point of the afternoon slump, offering a convenient and effective solution for those seeking sustained energy and hydration without the negative side effects. # Visual style The ad employs a clean and modern aesthetic with soft lighting and a neutral color palette, primarily using reds, whites, and grays. The composition is simple and focused on the product, highlighting its sleek packaging and the prepared drink. The shot appears to be studio-shot with a high level of polish, giving it a premium feel. The typography is integrated cleanly, enhancing readability without being distracting. The visual style is designed for scannability in a social media feed, aiming to catch the viewer's eye with its simplicity and clarity. # Hooks Headline: Say Goodbye to the Afternoon Slump. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the "Afternoon Slump" as the central frustration the product aims to solve. The product is offering relief from this common period of low energy and reduced productivity. # Value propositions - Our formula works with your body to support its own energy production, without the crash. (Addresses the 'afternoon slump' with the value of sustained energy without negative side effects.) # Benefits - without the crash # Features - formula works with your body to support its own energy production # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is positioned in the body copy as informing the target audience on how the product eliminates the 'afternoon slump' by working with the body to support energy production, without the crash. # Storyline - The ad opens with a statement about eliminating the afternoon slump, immediately identifying a common problem that resonates with many viewers. The brand is speaking directly to the viewer's need for sustained energy throughout the day, positioning the product as a solution. - The brand explains how its formula works with the body to support its own energy production, emphasizing a natural and balanced approach. The brand aims to instill confidence by highlighting the product's unique mechanism and benefits. - The viewer sees the product itself – a bright package and the prepared drink in a glass – making the solution tangible and visually appealing. This shows the product in its different states, allowing the viewer to imagine it as part of their routine.

# Ad summary This image ad for IM8 features an octagon-shaped container next to a glass of red liquid and promotes cell rejuvenation. # Brand positioning I-M-8 is positioned as a premium wellness brand focused on providing advanced solutions for faster and more complete recovery. The brand positions itself as a choice for those who want 'the best,' suggesting a high-end, effective product for individuals who prioritize their health and recovery. The focus on 'cell rejuvenation technology' highlights a commitment to scientific and innovative approaches to wellness, appealing to consumers who are looking for cutting-edge solutions. # Product The product being advertised is the I-M-8 Daily Ultimate Essentials + Hydration supplement. It is packaged in individual packets. It contains a blend of acai and mixed berries for a daily supplement that supports the body's natural repair processes and cellular rejuvenation. The product aims to provide a faster, stronger, and more complete recovery. The packaging is an octagon-shaped box that has the product name and brand displayed on it. The advertised product addresses purchase barriers by offering a risk-free trial, allowing customers to experience the benefits without financial commitment. # Visual style The ad has a clean, polished visual style with a focus on showcasing the product in a high-quality setting. The production quality is high, resembling a studio shot with controlled lighting and careful attention to detail. The color palette is warm and inviting, with a focus on reds and natural tones. The image treatment includes subtle color grading to enhance the product's visual appeal. The typography is clean and legible, integrated seamlessly into the design. The style is modern and sophisticated, aiming to convey a sense of quality and trustworthiness. # Hooks Headline: Rebuild Faster, Recover Stronger. # Funnel stage Consideration # Pain points The pain point is the desire to recover faster and more effectively after physical exertion or injury. The ad addresses this by promising a 'faster, stronger, and more complete recovery.' # Value propositions - Faster, stronger, and more complete recovery by supporting your body's natural repair processes. # Benefits - Support your body's natural repair processes for a faster, stronger, and more complete recovery. # Features - DAILY ULTIMATE ESSENTIALS - Hydration - Acai and Mixed Berries # Call to action TRY IM8 RISK-FREE # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, with the brand presenting the benefits and features of their product. # Storyline - The ad starts with a claim about the product's ability to help the consumer 'Rebuild Faster, Recover Stronger', which intends to capture the audience's attention by promising quick and enhanced recovery, telling the story from the brand's perspective. - The ad states that the product supports the body's natural repair processes for 'a faster, stronger, and more complete recovery,' reinforcing the initial claim by elaborating on the product's function and promoting a sense of comprehensive wellness, from the brand's perspective. - The ad presents the packaging of the product, I-M-8 Daily Ultimate Essentials, along with a glass filled with the prepared drink, displaying the product and its use case to build trust and familiarity. This is told from the brand's perspective to showcase the product as part of a daily wellness routine. - The ad concludes with a call to action, 'TRY IM8 RISK-FREE', inviting the audience to try the product with no risk, reducing the purchase barrier and encouraging immediate action. This comes from the brand's perspective, urging potential customers to make a purchase.

# Ad summary A woman in her kitchen performs a blind taste test between two flavors of the IM8 drink mix. She adds the mix to her water bottle and shares her results. # Brand positioning IM8 is presented as a health and wellness brand focused on providing essential nutrients through convenient, on-the-go drink mixes. The brand's positioning is functional, emphasizing the inclusion of 92 essential nutrients in each pack. It appears to align with an active, health-conscious lifestyle, promoting the ease of maintaining health while traveling. The brand is presented as a simple, convenient solution for nutrient intake, fitting into the user's daily routine. # Product IM8 is a drink mix that comes in travel packs, each containing 92 essential nutrients. The advertisement showcases two new flavors: Mango Passion Fruit and Lemon Orange. The product is designed for individuals who are frequently on the go, particularly those who travel often, as highlighted by the reference to travel packs being ideal for plane trips. The product is mixed with water in a reusable water bottle. The key selling points include its convenience, portability, and the high nutrient content, aimed at supporting overall wellbeing. # Visual style The ad has a polished, UGC feel, with static shots and smooth transitions. The production quality is high, lending a clean and professional appearance. The pacing is consistent, which helps maintain viewer engagement. There are no noticeable visual motifs. Audio and visuals are synced well. # Hooks Spoken: Okay, very exciting news, IM8 just dropped two new flavors. Text overlay: Okay, very exciting news / IM8 just dropped two new flavors Visual: 00:00–00:04 The camera is positioned at eye level and is stationary. The woman is centered in the frame. She is light-skinned, fair-haired, and wearing a gray, comfy-looking hooded set. She has her hands together and is smiling. In the background is a home kitchen with white cabinets, stainless steel appliances, and light-colored walls. On the kitchen island in front of her are several red boxes of IM8 mix, as well as a matching red water bottle. # Funnel stage Consideration # Pain points Not explicitly stated, but implied need for convenient nutrition on-the-go, especially while traveling. # Value propositions - Convenient and portable travel packs (format) for on-the-go nutrient intake - 92 essential nutrients (feature) for overall wellbeing (benefit) # Benefits - Supports overall wellbeing - Improved sleep - Not getting sick as much # Features - Mango Passion Fruit flavor - Lemon Orange flavor - Contains 92 essential nutrients - Travel packs # Call to action None used. # Social proof - “I feel like the biggest has been honestly my sleep and then just overall well being. Not getting sick as much” – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her experience and performing a taste test. # Storyline - 00:00–00:04 The ad begins with a woman standing in her kitchen, expressing excitement about IM8 launching two new flavors: Mango Passion Fruit and Lemon Orange. - 00:04–00:10 She holds up both flavors and states that she will be doing a blind taste test. - 00:10–00:18 The woman states that she is optimistic as she will start with the Mango Passion Fruit flavor because it is her favorite. - 00:19–00:27 She opens the packet, pours the powder into her water bottle, notes the mix contains 92 essential nutrients, and states her love for these travel packs because she is always on a plane. - 00:27–00:31 She shakes the water bottle and announces that it is time for the moment of truth. - 00:31–00:37 She takes a drink and shares her reaction, stating that it is really good. - 00:37–00:45 She specifies that she tastes mango more, but it is like a tropical drink and everything she needs. - 00:45–00:51 She states that the Lemon Orange flavor has a tall task to beat the first flavor, and she will give it a shot. - 00:51–01:07 She prepares the lemon orange flavor as she prepares the last flavor. - 01:07–01:22 She gives her opinion of the lemon orange drink mix, stating it is good.

# Ad summary A longevity and lifestyle medicine doctor explains why she uses IM8 Daily Ultimate essentials in her routine. She explains that about 70% of anti-aging supplements containing NMN don't match their labeled amounts, so it's important to only use clinically proven supplements. # Brand positioning IM8 is presented as a provider of supplements focused on longevity that only uses clinically proven nutrients. The brand aims to provide transparency and mitochondrial support, because real biology responds to real signals, not just marketing hype. It pushes against the norm of under-dosed stacks and hidden blends. # Product IM8 Daily Ultimate essentials are supplements that combine NAD supportive compounds with electrolytes, polyphenols, amino acids, CoQ10, magnesium, and properly dosed micronutrients. The product is for people who are interested in longevity and systems biology approach to aging and mitochondrial support. It aims to offer transparency and a clinically meaningful dose of nutrients. # Visual style The ad has a polished aesthetic with smooth transitions. The production quality is that of a polished commercial. The visuals are always center-framed with static shots. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:03 Everyone is obsessed with NMN and NAD right now. Visual: 00:00–00:03 Dr. Rhea Kotecha is centered against a white background, wearing a white lace blazer and a white top. She is fair-skinned with long dark brown hair, diamond earrings and rings, and a silver heart necklace. She is smiling slightly and speaking to the camera. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points Most supplements containing NMN don't match their labeled amounts, so you are spending money on a product that doesn't work. # Value propositions - NAD supportive compounds, electrolytes, polyphenols, amino acids, CoQ10, magnesium, and properly dosed micronutrients that work together # Benefits - Transparency - Mitochondrial support - Clinically meaningful nutrients # Features - NAD supportive compounds - Electrolytes - Polyphenols - Amino acids - CoQ10 - Magnesium - Properly dosed micronutrients # Call to action None used. # Social proof - “That's exactly why I've become incredibly selective with what I use personally and what I recommend clinically” – Dr Rhea Kotecha (Longevity and Lifestyle Medicine Doctor) # Point of view - Expert 100% – This is communicated through the use of Dr. Rhea Kotecha, Longevity and Lifestyle Medicine Doctor. # Storyline - 00:00–00:03 00:00–00:03 The video begins with Dr. Rhea Kotecha addressing the audience directly. She notes that everyone is currently obsessed with NMN and NAD. - 00:03–00:14 00:03–00:14 She reveals that there's something nobody tells you about NMN and NAD, leading into a study from the National University of Singapore that analyzed anti-aging supplements containing NMN. The results were wild. - 00:14–00:25 00:14–00:25 Dr. Kotecha details how 70% of NMN supplements didn't match their labeled amounts and 30% had no detectable NMN at all. She asks the audience to imagine spending $100 a month on a longevity supplement that is essentially useless. - 00:25–00:42 00:25–00:42 Dr. Kotecha explains that longevity isn't just about taking more supplements, but about dose, formulation, and trust, because your biology responds to real signals, not just marketing. - 00:42–01:01 00:42–01:01 Dr. Kotecha reveals that is why she uses personally and recommends clinically IM8 Daily Ultimate Essentials. She doesn't like under-dosed stacks or hidden blends, so she looks for transparency and mitochondrial support. - 01:01–01:09 01:01–01:09 Dr. Kotecha states that she uses IM8 Daily Ultimate essentials and longevity in her own routine and in clinical practice. - 01:09–01:23 01:09–01:23 Dr. Kotecha reveals that the products combine NAD supportive compounds with electrolytes, polyphenols, amino acids, CoQ10, magnesium and properly dosed micronutrients. She says it's not just a hype, but a systems biology approach to aging. - 01:23–01:29 01:23–01:29 Finally, Dr. Kotecha states that longevity isn't about chasing one molecule. It's about supporting the entire network your cells rely on.

# Ad summary This ad features Brian Mazza promoting IM8 Daily Ultimate Essentials for exercise recovery and overall health. He contrasts constantly buying supplements with building a real recovery foundation, highlighting the product's 92 ingredients, joint support, collagen, and electrolytes. The ad includes a 10% discount with a money-back guarantee, targeting individuals who want to optimize their health as they age. # Brand positioning IM8 Daily Ultimate Essentials positions itself as a comprehensive solution for health and exercise recovery. It challenges the norm of constantly buying individual supplements by offering a single, all-in-one product. The brand aligns with a lifestyle of optimizing health and performance, particularly for individuals who are focused on longevity and maintaining an active lifestyle as they age. This positioning is functional, emphasizing scientific backing and comprehensive ingredients, while also appealing to emotional benefits like sustained energy and vitality. # Product IM8 Daily Ultimate Essentials is a dietary supplement designed to aid in exercise recovery and overall health. It is formulated with 92 ingredients, including clinically studied components for joint support, real collagen to support the body, and electrolytes for recovery. The product addresses the common purchase barriers of needing to buy several supplements and not knowing which ones work well together. The USPs for IM8 include its comprehensive formula in a single serving, the variety of ingredients, and certification from NSF for sport, ensuring it is a trusted source. # Visual style The ad has a hybrid visual style, combining UGC-style footage with more polished commercial shots. The editing rhythm is quick-paced, with frequent cuts and transitions to maintain viewer engagement. The production quality varies, with some shots appearing more professionally produced and others having a raw, authentic feel. Visual motifs include text overlays highlighting key product benefits, and the pacing shifts between slower, explanatory segments and faster, more dynamic sequences. # Hooks Spoken: 00:00–00:04: Be honest, are you actually recovering better or just buying more stuff? Text overlay: 00:00–00:04 Be honest, are you actually recovering better or just buying more stuff? Visual: 00:00–00:04: The shot is directly facing a man standing in the middle of the frame. He is light-skinned, with dark hair and dressed in a red t-shirt and jeans. He appears to be in his late 20s or early 30s. He looks distressed. He looks back and forth from left to right. In the background are blurred out jars and pills. Animated pill capsules float around the man in the foreground. # Funnel stage Consideration # Pain points The central pain point is the frustration of constantly buying individual supplements without achieving effective recovery. This is visually signaled by the man surrounded by animated capsules, looking distressed. # Value propositions - A real recovery foundation with 92 ingredients # Benefits - improves recovery - tastes great # Features - 92 ingredients - clinically studied for joint support - real collagen support - electrolytes for recovery - NSF certified for sport # Call to action use my CODE: BRIANMAZZA # Social proof - "I'm training harder than I ever have at 20, 30, or even 35, and somehow, I'm recovering faster" – Brian Mazza (Influencer) # Point of view - Brand 80% – This is communicated through Brian Mazza and on-screen statistics and features. - Customer 20% – This is communicated through the man grimacing in the gym while stretching. # Storyline - 00:00–00:04 The ad starts by posing a question about consumer habits in health and fitness: Are you actually recovering better or just buying more stuff? - 00:05–00:10 Brian Mazza introduces himself and says he is here to tell the audience that, at 41, he is training harder than he ever has. - 00:11–00:13 Mazza claims he is recovering faster, even though training harder. This serves as a counterpoint to the opening scene. - 00:13–00:18 Next, the ad shifts to a general truth: training harder eventually stops working, recovery slows, joints get loud, and pain becomes normal. - 00:18–00:21 The ad acknowledges that at this point, most people quit, but Mazza says that he is not like most people. - 00:22–00:27 The ad reveals that Mazza stopped juggling supplements and built a real recovery foundation with IM8 Daily Ultimate Essentials. - 00:27–00:36 The ad lists the main benefits of the product, including 92 ingredients, clinically studied ingredients for joint support, real collagen support for your body, and electrolytes for recovery. - 00:36–00:41 Mazza explains that he takes this product once a day in the morning because it tastes great and it's NSF certified for sport. - 00:42–00:54 Mazza says that, if you want to outlast your younger self like he is, and recover smarter, use his code for 10% off. There is also a 30-day money-back guarantee. - 00:55–01:04 Finally, the ad lists some statistics about the product, including that 95% of participants felt a noticeable boost in daily energy and 85% experienced better digestion and less bloating.

# Ad summary The image ad promotes IM8, a daily ultimate essentials + hydration supplement. It shows the product packet being held over a glass of the prepared supplement drink and claims that 80% of participants reported getting better sleep. # Brand positioning The brand, I-M-8, is presented as a provider of a daily supplement aimed at promoting cell rejuvenation and hydration, ultimately leading to a good night's sleep. The brand positions itself in the wellness and dietary supplement market. The focus on cellular rejuvenation and the claim of improved sleep patterns suggest the brand values a scientific approach to wellness, promoting tangible results rather than just generic health benefits. The sleek packaging and presentation hint at a modern, sophisticated approach, potentially targeting consumers who are discerning and health-conscious. # Product The featured product is I-M-8 Daily Ultimate Essentials + Hydration, a dietary supplement aimed at improving sleep quality through cell rejuvenation technology. The supplement is packaged in a red stick pack containing 0.4 oz (11.8 grams) of acai and mixed berries flavored powder, intended to be mixed with water for consumption. The product is marketed towards individuals seeking better sleep. The ad emphasizes its ability to provide ultimate daily essentials and hydration, suggesting it tackles sleep issues through a comprehensive approach rather than just a sedative effect. # Visual style The ad features a clean and modern aesthetic with a focus on highlighting the product in a lifestyle setting. The production quality appears to be high, with a professional-looking photograph that balances product visibility with an aspirational backdrop. The image uses a warm color grade and soft lighting to enhance the feeling of relaxation and well-being, which aligns with the product's promise of a good night's sleep. The composition is simple and direct, with the product and its prepared form (in a glass) prominently displayed, emphasizing the ease of use and the desired end result. The overall visual style is designed to feel approachable yet sophisticated, appealing to a health-conscious audience looking for a quick and effective sleep solution. # Hooks Headline: Finally, a Good Night's Sleep. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of struggling to get a good night's sleep, which is directly referenced by the headline: "Finally, a Good Night's Sleep." # Value propositions - 80% of participants reported getting better sleep. - Cell rejuvenation technology supports better sleep. # Benefits - 80% of participants reported getting better sleep. # Features - DAILY ULTIMATE ESSENTIALS + Hydration - Acai and Mixed Berries - Dietary Supplement - WITH CELL REJUVENATION TECHNOLOGY # Call to action TRY IM8 NOW # Social proof - 80% of participants reported getting better sleep. # Point of view - Brand: The POV throughout the image is from the brand, which is trying to communicate the effectiveness of its product in achieving a good night's sleep through statistics, product features, and a direct call to action. # Storyline - The ad opens with a headline that states, "Finally, a Good Night's Sleep," setting the primary expectation and benefit of using the product from the brand's perspective. The message aims to immediately grab the viewer's attention by addressing a common problem: difficulty in achieving restful sleep. - Then, the brand provides a statistic, stating "80% of participants reported getting better sleep," to reinforce the product's effectiveness through social proof and create trust. The viewer is experiencing this from the brand's perspective, which is building credibility through a quantifiable claim. - The product packet is highlighted being held, with on-package text such as "I-M-8 WITH CELL REJUVENATION TECHNOLOGY DAILY ULTIMATE ESSENTIALS + Hydration Acai and Mixed Berries Dietary Supplement" further emphasizing the product’s features and benefits from the brand's perspective. This message focuses on communicating the product's key attributes and ingredients. - Finally, there is a call to action with the brand asking the audience to "TRY IM8 NOW" which is intended to drive immediate action and direct potential customers toward purchase. The viewer is experiencing the conclusion from the brand's perspective, completing the narrative flow from problem to solution and urging immediate engagement.

# Ad summary This ad shows a person’s everyday routine. It begins with him using a nasal hair trimmer, followed by scenes showing him preparing for the gym, going to the gym and working out, eating breakfast and completing work. # Brand positioning The brand I•M•8 is positioned as a daily supplement drink to promote energy, cognitive function, digestion, immunity, and hydration. The brand aligns itself with an active and productive lifestyle. The ad highlights a sleek, modern, and high-performance aesthetic and demonstrates how the brand’s products can be integrated into a daily routine to enhance energy and productivity, rather than a reactive treatment. # Product The product being advertised is I•M•8 Daily Ultimate Essentials + Hydration, which comes in individual packets. The packet states, “Acai and Mixed Berries.” It is designed to provide cognitive function, digestion, nourishment, immunity, and hydration. It comes packaged in a red hexagon-shaped box that can separate into three tiers: Cognitive, Digest, and Nourish, and Immunity is written on the outer edge of the hexagon box. # Visual style The ad is a UGC style video. It feels authentic and natural. The video includes quick cuts with a consistent pace of approximately 20-30 BPM. The audio and video are synced. # Hooks Text overlay: 00:00–00:01 4:46am Visual: 00:00–00:01 The shot is close-up of a shirtless man’s face and torso, filming selfie-style in a bathroom with white cabinets and gray towels in the background. He has a beard and is using a nasal hair trimmer. # Funnel stage Middle of funnel (Consideration): The ad shows how the product works by demonstrating the product being used by the creator throughout the day. # Pain points None used. # Value propositions - The I•M•8 Daily Ultimate Essentials + Hydration supplement provides cognitive function, digestion, nourishment, immunity, and hydration. # Benefits - The product is designed to provide cognitive function, digestion, nourishment, immunity, and hydration. # Features - Cognitive Function - Digestion - Nourishment - Immunity - Hydration # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – POV is communicated via the man’s perspective throughout the ad as he goes about his day using the product. # Storyline - 00:00–00:01 00:00–00:01 A man is shown using a nasal hair trimmer. - 00:01–00:05 00:01–00:05 The man is shown opening his closet, selecting shoes, and putting them on. The time stamp shows 5:03 a.m. - 00:05–00:08 00:05–00:08 He then puts dishes into the dishwasher in his kitchen at 5:06 a.m. - 00:08–00:15 00:08–00:15 At 5:11 a.m., the man is shown preparing the product in his kitchen. He is putting the I•M•8 packet into a water bottle and filling it with water. - 00:15–00:23 00:15–00:23 The man is at his desk at 5:16 a.m., writing in a book and drinking his I•M•8. - 00:23–00:37 00:23–00:37 He is then shown leaving his house at 5:44 a.m., getting into his car at 5:46 a.m., arriving at his gym, and working out at 7:01 a.m. - 00:37–00:42 00:37–00:42 He prepares breakfast at 10:19 a.m. which includes eggs on a tortilla, and a fruit bowl. - 00:42–00:54 00:42–00:54 The man is shown opening the shades to his house at 10:56 a.m. - 00:54–00:57 00:54–00:57 He is then shown sitting at his desk and working at 10:57 a.m. - 00:57–00:59 00:57–00:59 At 11:30 a.m., the man is working and talking on his phone.

# Ad summary This ad features a female creator showcasing the I-M-8 Daily Ultimate Essentials + Hydration supplement. She highlights its benefits, including joint support, cartilage maintenance, and inflammation reduction. She encourages viewers to use her name at checkout for a discount and a welcome gift, promoting the product as a daily essential for overall well-being. # Brand positioning The I-M-8 brand is presented as a premium supplement provider that prioritizes health and wellness. It aims to occupy a space in the consumer's mind as a reliable source of daily essentials, emphasizing the importance of putting beneficial things in the body that actually work. The brand promotes a functional and active lifestyle and stands out for its commitment to being NSF certified, addressing concerns about the unregulated nature of the supplement industry. The brand positioning is both functional (providing joint support, reducing inflammation) and emotional (promoting an active, healthy lifestyle and peace of mind). # Product The I-M-8 Daily Ultimate Essentials + Hydration supplement is a multivitamin designed for daily use to support overall well-being. It is marketed towards active individuals seeking to maintain their mobility and reduce inflammation. The supplement contains ingredients that support joint health and cartilage maintenance. It claims to be NSF certified, ensuring its quality and safety amidst the less regulated supplement industry. The Acai and Mixed Berry flavored product is available in single-serving packets for ease of use. The advertised benefits include cognition improvement, inflammation reduction, and overall health support. # Visual style The ad has a natural and casual aesthetic, resembling user-generated content. It features static shots with minimal camera movement, creating a personal and relatable feel. The production quality is consistent with a mid-tier social media post, using natural lighting and simple backgrounds. The pacing is relaxed, with cuts timed to voiceover lines, maintaining a conversational rhythm. # Hooks Spoken: 00:00–00:01 Now onto my IMA. Text overlay: 00:00–00:01 NOW ONTO MY IMA / Use “Tawny” for a discount & a welcome gift / I want the goods Visual: 00:00–00:01 The shot is at table level, showing a mason jar filled with a red beverage on a wooden table. The jar has a label that says "EREWHON". The background is a modern kitchen with gray tile and a blurry view of a living room. The presenter's manicured hand with a gold ring touches the jar. # Funnel stage Consideration # Pain points The ad implies that a central pain point is the lack of regulation and trustworthiness in the supplement industry, stating it is "kind of a wild wild west." # Value propositions - A daily multivitamin with joint support and cartilage maintenance, ensuring overall health and mobility. - NSF certification ensures product safety and quality, setting it apart in the unregulated supplement industry. - Discount and a free welcome gift. # Benefits - Reduces inflammation - Keeps us mobile - Improves cognition - Covers every single one of your bases every single day - Discount and a free welcome gift with purchase # Features - Daily essential multivitamin - Joint support - Cartilage maintenance - NSF certified - Acai and Mixed Berry flavor # Call to action Use my name at checkout. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from a customer point of view, with the creator sharing her personal experience and opinions. # Storyline - 00:00–00:02 00:00–00:02 The creator introduces the I-M-8 product as her daily essential. The intention is to set the context for her routine and generate curiosity about the product. This is from the creator's perspective, conveyed through her casual, conversational tone. - 00:02–00:06 00:02–00:06 She states that the supplement "should actually work," implying that not all supplements are effective. The intention is to establish a pain point that her audience can relate to and to create a sense of anticipation for the product she is about to reveal. This continues from the creator's perspective, with a slight emphasis on skepticism about the broader supplement market. - 00:06–00:17 00:06–00:17 The creator describes I-M-8 as a daily essential multivitamin that supports joint health with ingredients that help cartilage maintenance. She states that it also reduces inflammation, which keeps us mobile, emphasizing that she is an "active girly". The goal is to showcase the key features and benefits of the product, aligning it with an active lifestyle. This segment is from the creator's perspective, with an enthusiastic tone. - 00:17–00:25 00:17–00:25 She highlights that the multivitamins are NSF certified, indicating that the supplement industry is a "wild wild west". The intention is to build trust by highlighting that it is third-party certified. This is from the creator's perspective, presented with a slightly critical tone towards the supplement industry. - 00:25–00:32 00:25–00:32 She highlights benefits of the product for "cognition, reducing inflammation and covering every single one of your bases every single day." The goal is to show that I-M-8 is an ideal choice for overall health and wellness. This is from the creator's perspective, conveyed with an enthusiastic and informative tone. - 00:32–00:39 00:32–00:39 The creator encourages putting things in our body that work. She is inviting the viewer to join on her IMA journey. She is implying that viewers want the supplement in their lives. This is from the creator's perspective, and conveyed with an enthusiastic tone. - 00:39–00:41 00:39–00:41 She says that taking I-M-8 is her "religion." She is highlighting her dedication to taking the product. This is from the creator's perspective, and conveyed with an enthusiastic tone. - 00:42–00:53 00:42–00:53 She instructs viewers to use her name at checkout to get a discount and a welcome gift, ending with "who does not love ingesting the best and getting a nice discount". The intention is to incentivize purchase by offering a discount and implying high quality. This is from the creator's perspective, conveyed with an enticing tone.

# Ad summary This ad promotes I-M-8 as a way to train harder and recover faster. It features the brand's water bottle and a box of Daily Ultimate Essentials + Hydration sachets, highlighting the convenience of one sachet for all-day performance. # Brand positioning I-M-8 is presented as a brand focused on optimizing athletic performance and recovery. Positioned for those seeking to maximize their physical potential, the brand promotes a lifestyle of intense training and efficient recovery. This positioning is functional, emphasizing the performance-enhancing qualities of its products. By offering a product that streamlines daily essential nutrients and hydration into a single sachet, I-M-8 pushes against the norm of complex supplement regimens. # Product The advertised product is I-M-8 Daily Ultimate Essentials + Hydration, packaged in single-serving sachets. It's a supplement designed to be mixed with water, as implied by the presence of the I-M-8 branded water bottle in the ad. The product is aimed at individuals engaged in rigorous training who seek enhanced hydration and essential nutrients to support performance and recovery. A key selling point is its simplicity and convenience, encapsulated in the statement 'One sachet for all-day performance.' The product targets the purchase barrier of complex supplement routines by offering an all-in-one solution for daily needs. The box highlights that the product contains hydration and daily ultimate essentials, also showing the ingredient 'Acid and Mixed Berries'. # Visual style The ad features a polished, studio-shot image with warm lighting. The visual motif includes a product-centric flatlay arrangement with a limited color palette, primarily red and white. The image treatment involves soft lighting and shallow depth of field to focus attention on the products. The typography is clean and legible, contrasting against the solid background. The overall style feels intentional and design-driven, which lends credibility to the product. # Hooks Headline: I Train Harder and Recover Faster Now. # Funnel stage Consideration # Pain points The pain point is the need for enhanced athletic performance and faster recovery times. The ad addresses this by stating 'I Train Harder and Recover Faster Now,' suggesting the product will help users overcome these physical limitations. # Value propositions - One sachet for all-day performance. (convenience) # Benefits - all-day performance - Train Harder - Recover Faster Now # Features - One sachet # Call to action MAKE THE SWITCH # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the products, stating their benefits, and encouraging the viewer to make a purchase. # Storyline - The ad opens with a direct statement of intent: 'I Train Harder and Recover Faster Now.' This immediately tells the viewer the core benefit of I-M-8 products, framing them as tools for enhanced athletic performance from the brand's perspective. - Transitioning to practicality, the ad clarifies, 'One sachet for all-day performance.' This highlights the product's ease of use and integration into a busy lifestyle, emphasizing its convenience from the brand's perspective. - The ad concludes with the prompt 'MAKE THE SWITCH', asking the viewer to convert to the product and adopt the lifestyle of an I-M-8 user, from the brand's perspective.

# Ad summary This image ad showcases I-M-8's Daily Ultimate Essentials + Hydration product with a lifestyle shot on a patio with a pool background. The ad features the headline 'I Train Harder and Recover Faster Now' to appeal to athletes, along with the tagline 'One sachet for all-day performance.' A call to action 'MAKE THE SWITCH' encourages immediate engagement. # Brand positioning I-M-8 is positioned as a brand focused on enhancing athletic performance and recovery through advanced cell rejuvenation technology. The brand aligns with a lifestyle of high performance, energy, and optimal hydration. It likely targets individuals who prioritize fitness and are seeking science-backed solutions to improve their physical capabilities. The brand's functional positioning emphasizes performance and recovery benefits, supported by innovative technology. # Product The featured product is I-M-8's Daily Ultimate Essentials + Hydration, presented as a convenient way to enhance athletic performance and recovery. It comes in a sachet format, designed for all-day performance. The product emphasizes hydration, with added ingredients like acai and mixed berries. It is packaged in a red box with a geometric design. The product aims to address the need for sustained energy and efficient recovery after intense training, making it ideal for athletes and fitness enthusiasts seeking a simple, effective solution. # Visual style The ad has a highly polished, studio-shot aesthetic. It features a clean, flatlay-style arrangement of products on a neutral surface with a bright, outdoor backdrop. The image treatment includes background blur and color grading to enhance the vibrancy of the products. Typography is large and bold for maximum readability. The visual style contrasts with typical lo-fi or UGC content, aiming for a high-design, professional look that conveys trust and quality. # Hooks Headline: I Train Harder and Recover Faster Now. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of athletes needing to optimize both their training intensity and recovery speed, as highlighted by the phrase 'I Train Harder and Recover Faster Now.' # Value propositions - The Daily Ultimate Essentials + Hydration product is delivered in a single-serving sachet, making it easy to take on-the-go. # Benefits - all-day performance - +Hydration # Features - One sachet # Call to action MAKE THE SWITCH # Social proof - None used. # Point of view - Customer: Top caption, expressing the feeling of being able to train harder and recover faster. # Storyline - The ad opens with a headline, 'I Train Harder and Recover Faster Now,' aiming to grab the attention of athletes and fitness enthusiasts. The message is intended to immediately connect with individuals who prioritize high performance and quick recovery, presented from the customer's point of view with the brand as the messenger. - The next narrative beat introduces the solution: 'One sachet for all-day performance.' This tagline explains how the product fits into a daily routine, promising sustained energy and hydration, told from the brand's perspective, highlighting convenience and effectiveness. - The ad concludes with a call to action, 'MAKE THE SWITCH,' urging the audience to try the product and integrate it into their lifestyle, from the brand's perspective.

# Ad summary This ad targets people who are spending over $1,000 a month on GLP-1 medication and asks if they are protecting that investment with proper nutrition that will deliver targeted doses of every nutrient their GLP-1 medication depletes, as well as added longevity and muscle support. # Brand positioning The brand is implied to offer an innovative nutritional approach, specifically designed to complement and enhance the benefits of GLP-1 medications. It positions itself as a guardian of investment in health, suggesting that those undergoing GLP-1 treatment should also focus on proper nutrition to avoid undermining their results. The brand's products offer solutions like "Essentials Pro" and "The Beckham Stack" to provide targeted nutrients and support longevity and muscle health. This positions the brand as a premium, science-backed nutritional solution designed to optimize the benefits of medical treatments. # Product The ad features two distinct products designed to complement GLP-1 treatments. First, "Essentials Pro" is highlighted as a product providing targeted doses of every nutrient that GLP-1 medications deplete, costing $2.61 per day. Second, "The Beckham Stack" is advertised to offer added longevity and muscle support at a cost of $6.09 per day. Both products are presented as nutritional investments that safeguard the overall health and wellness of individuals undergoing GLP-1 therapy. The products address the potential deficiency of nutrients that can occur during GLP-1 treatment, offering solutions to maximize the benefits of the medication. # Visual style The ad has a clean, lifestyle-oriented visual style with a focus on portraying health and wellness within a domestic setting. The production quality looks high, with well-lit and composed shots. There are flat color blocks highlighting the benefits of the product. # Hooks Headline: Spending $1,000+/Month on GLP-1? Are You Protecting That Investment? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the concern that spending a substantial amount on GLP-1 treatments might not be fully effective if proper nutrition is lacking: "Without proper nutrition, you're undermining your own results." # Value propositions - Essentials Pro at $2.61/day: Targeted doses of every nutrient your GLP-1 depletes. - The Beckham Stack at $6.09/day: for added longevity + muscle support. # Benefits - Maximize your investment # Features - Essentials Pro at $2.61/day - Targeted doses of every nutrient your GLP-1 depletes. - The Beckham Stack at $6.09/day - for added longevity + muscle support. # Call to action MAXIMIZE YOUR INVESTMENT # Social proof - None used. # Point of view - Brand: Throughout the ad, the point of view is consistently from the brand, promoting its products as essential complements to GLP-1 treatments to protect and maximize the investment in one's health. # Storyline - The ad begins by questioning viewers on whether they are protecting their investment when spending $1,000+/month on GLP-1 medication. The ad is speaking directly to the consumer by highlighting their financial investment, framing the need for nutritional support as a means to protect the value of their GLP-1 treatment. - The brand warns the viewer that without proper nutrition, the customer is undermining their own results, speaking from a brand perspective. By presenting nutritional support as a necessity, the ad subtly raises concerns about the effectiveness of GLP-1 treatments without complementary nutrition. - The brand highlights "Essentials Pro" at $2.61/day as a way to achieve targeted doses of every nutrient the viewer's GLP-1 depletes, speaking from a brand perspective. By positioning Essentials Pro as a targeted solution, the ad clarifies its value proposition, and how it directly addresses the nutritional gaps caused by GLP-1 medications. - The brand highlights "The Beckham Stack" at $6.09/day as a way for the viewer to get added longevity and muscle support, speaking from a brand perspective. By introducing "The Beckham Stack" and emphasizing its added benefits, the ad expands the brand's offerings and appeals to those seeking more comprehensive health support. - The ad concludes by urging viewers to "MAXIMIZE YOUR INVESTMENT," speaking from a brand perspective. This reiterates the central theme of the ad.

# Ad summary The image ad suggests that people spending money on GLP-1 treatments may be undermining their results if they aren't getting proper nutrition. It advertises two products: Essentials Pro for targeted doses of every nutrient your GLP-1 depletes, and The Beckham Stack for added longevity and muscle support. The ad prompts viewers to maximize their investment in GLP-1 treatments by supplementing with the brand's products. # Brand positioning The brand in this ad positions itself as a facilitator for those undergoing GLP-1 treatments, emphasizing the need for adequate nutrition to maximize the treatment's effectiveness. The products are presented as a means to optimize the investment in GLP-1 by addressing nutrient depletion and supporting overall health, including longevity and muscle support. The brand targets a niche of individuals already engaged in specific medical interventions, offering functional solutions tailored to their needs. # Product The ad features two products: Essentials Pro, priced at $2.61 per day, is formulated to provide targeted doses of every nutrient depleted by GLP-1 treatments. The Beckham Stack, at $6.09 per day, offers added support for longevity and muscle health. The products are positioned to address potential nutritional deficiencies and support overall well-being for those undergoing GLP-1 treatments. # Visual style The ad features a clean, product-focused visual style, employing simple backgrounds and clear product presentation. The color palette is modern, combining mint green and red. The composition emphasizes the product’s role in enhancing existing treatments, targeting a specific audience seeking to optimize their health investments. # Hooks Headline: Spending $1,000+/Month on GLP-1? Are You Protecting That Investment? # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly addresses the pain point of spending a significant amount of money on GLP-1 treatments, while potentially undermining the results through inadequate nutrition. The ad asks: "Spending $1,000+/Month on GLP-1? Are You Protecting That Investment? Without proper nutrition, you're undermining your own results." # Value propositions - Essentials Pro at $2.61/day for targeted doses of every nutrient your GLP-1 depletes. - The Beckham Stack at $6.09/day for added longevity + muscle support. # Benefits - Protecting that Investment - Maximize your investment # Features - Essentials Pro at $2.61/day - The Beckham Stack at $6.09/day - Targeted doses of every nutrient your GLP-1 depletes. - For added longevity + muscle support. # Call to action MAXIMIZE YOUR INVESTMENT # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, with the brand presenting information and solutions to protect the investment in GLP-1 treatments. # Storyline - The ad opens with a question directed at individuals spending $1,000+/month on GLP-1, asking if they are protecting that investment. The brand is introducing the problem: that simply using GLP-1 is not enough. - The brand asserts that without proper nutrition, individuals are undermining their own GLP-1 results. The brand's intention is to highlight the importance of nutrition when undergoing GLP-1 treatments. - The ad then presents two products: Essentials Pro and The Beckham Stack, highlighting their respective prices per day and key benefits. The brand is introducing solutions to the nutritional problem. - The ad concludes with a call to action: MAXIMIZE YOUR INVESTMENT. This is the brand urging users to purchase the products to enhance the effectiveness of their GLP-1 treatments.