How Society6 Advertises on Meta

# Ad summary This ad showcases how to upgrade a room without painting by using wall art and throw pillows. # Brand positioning The brand is presented as a solution for easy and quick home upgrades without the hassle of traditional methods like painting. It positions itself as a modern, convenient option for individuals looking to refresh their living spaces effortlessly. The brand aligns with a lifestyle that values simplicity, style, and immediate gratification, pushing against the norms of time-consuming and messy home improvement projects. The brand positioning is functional, focusing on the simplicity and speed of transforming a room. # Product The featured products are framed wall art and throw pillows, designed to quickly and easily upgrade a room's aesthetic. The wall art comes in various designs and sizes, ready to hang without any additional tools or preparation. The throw pillows are stylish and add a touch of comfort and color to the furniture. These products are for anyone looking to refresh their living space without the commitment or effort of painting. The ad highlights the ease of use and the immediate visual impact of these products, addressing the purchase barrier of time and effort typically associated with home decor projects. The ad tells the viewer that these products are worth trying because they offer a simple, stylish, and hassle-free way to transform a room. # Visual style The ad has a polished, UGC feel with quick cuts and smooth transitions. The production quality is high, giving it a commercial look. The pacing is consistent, with cuts timed to the music beats. The overall aesthetic is bright and clean, emphasizing the simplicity and style of the room upgrade. # Hooks Text overlay: 00:00–00:03: POV: You just upgraded your room WITHOUT lifting a paintbrush 🤩🧻✨ Visual: 00:00–00:03: A plain room with a white wall, a floor lamp, and a rug. The camera is stationary, showing a wide shot of the room. Text overlay reads, "POV: You just upgraded your room WITHOUT lifting a paintbrush." # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the time and effort required for traditional room upgrades, such as painting. "POV: You just upgraded your room WITHOUT lifting a paintbrush" # Value propositions - Quick and easy room upgrade without the hassle of painting - Stylish home decor solutions for immediate visual impact # Benefits - Easy room upgrade - No painting required # Features - Wall art - Throw pillows # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showcasing how they upgraded their room. # Storyline - 00:00–00:03 00:00–00:03: The ad starts with a view of a plain room with a white wall. Text overlay introduces the concept of upgrading a room without painting. - 00:03–00:04 00:03–00:04: A woman appears and waves her hand towards the camera, creating a transition effect. - 00:04–00:06 00:04–00:06: The woman is shown unboxing framed wall art and placing it on the wall. This demonstrates the ease of adding art to the room. - 00:06–00:09 00:06–00:09: The woman is shown placing throw pillows on a couch, enhancing the room's comfort and style. - 00:09–00:11 00:09–00:11: The ad concludes with a view of the upgraded room, showcasing the wall art and throw pillows in place. This provides a before-and-after effect, highlighting the transformation.

# Ad summary This image ad shows a cozy room setup in a small space that others have deemed 'too small to make cute'. # Brand positioning This ad does not explicitly promote a particular brand. Instead, it seems to focus on inspiring viewers to reimagine their spaces. It subtly positions the brand as one that empowers creativity and challenges conventional notions of space utilization. # Product The promoted product here isn't a single item, but rather a collection of furniture, decor, and textiles styled together to create a cozy, inviting nook. The ad showcases how smaller spaces can be transformed into visually appealing and functional areas through strategic design choices. The furniture arrangement includes a bed or daybed pushed into a corner, layered with decorative pillows and throws, a side table, and a rug. The textures and colors add warmth and depth, suggesting that with the right combination of elements, even limited spaces can feel comfortable and stylish. There are no specific features or USPs called out other than what is shown. # Visual style The ad utilizes a lifestyle-focused, UGC-style aesthetic, presenting a real-life example of a cozy and inviting small space. The production quality appears to be casual and natural, as if the photo was taken on a smartphone. The visual motif is a showcase of textures, patterns, and layering, creating a warm and inviting atmosphere. The image treatment includes soft lighting, minimal color grading, and a slightly desaturated look. This platform-native style blends in well with Instagram and Pinterest feeds, aiming to capture attention through its relatability and aspirational qualities. # Hooks Headline: Them: "That space is too small to make cute." Me: # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the common belief that small spaces cannot be both cute and functional, suggesting that limited square footage restricts design possibilities. “That space is too small to make cute.” # Value propositions - Showcases how a small space can be transformed into something aesthetically pleasing and functional. # Benefits - Cozy - Inviting - Personalized - Aesthetic - Functional - Warm # Features - Bed or daybed - Decorative pillows - Woven throw blanket - White dresser - Woven tray - Framed photos - Potted cactus - Patterned rug - Framed art - Decorative mirrors - Window with blinds - Woven pendant lamp # Call to action None used. # Social proof - None used. # Point of view - External source: The phrase 'Them: “That space is too small to make cute.”' represents a negative or doubtful perspective from outside, setting up the challenge to be overcome. - Customer: The 'Me' perspective embodies the ad creator's response to the challenge, showcasing their cozy and inviting small space as a rebuttal to the external doubt. # Storyline - The ad starts with the statement, 'Them: “That space is too small to make cute.”' This introduces a common misconception or discouraging remark that many people might have heard about small spaces. The perspective is from hypothetical critics who doubt the potential of the space. - The statement is followed by 'Me:', showing the space in its current decorated state. This implies that the brand's perspective is one of defiance and creativity, proving that even small spaces can be transformed into something beautiful and inviting. It showcases a cozy, well-designed corner that directly contradicts the initial doubt. - The space shown in the image is supposed to be the answer from the 'Me' perspective. It offers a visual response that directly challenges the initial criticism. It presents an aspirational and achievable example of how small spaces can be optimized and styled to be both aesthetically pleasing and functional, encouraging viewers to see potential rather than limitations in their own spaces.

# Ad summary A woman shows how she used Society6 to coordinate the color tones in her and her boyfriend's bedroom. She explains how she got neutral options that have light-colored prints and put them in dark walnut frames, and then also highlights that Society6's pillowcases come with pillows. # Brand positioning Society6 positions itself as a company that sells art prints, pillowcases, and rugs. The company offers a wide range of colors and options to suit different preferences, making it easy to find the perfect theme for any room. The brand caters to couples by providing options that can bridge differing aesthetic preferences. The brand is presented as being functional and helping create a cozy and put-together room. # Product The Society6 product is presented as a brand that sells art prints, pillowcases, and rugs. The art prints are available in light colors and can be paired with dark walnut frames to match different home decor styles. The pillowcases from Society6 come with pillows, unlike other sites. The rug comes in a variety of colors and is easily rolled out. The company offers a wide range of colors and options to suit different preferences. # Visual style The ad has a polished UGC feel with a natural lighting. The editing style is quick cuts that occur roughly every 1-2 seconds to maintain a fast pace. The ad appears to be styled for Reels and TikTok. # Hooks Spoken: 00:00–00:06 Female 1: I've been meaning to redo my room for the last six months, but I really haven't had any motivation to get around to it until I came across Society6, Text overlay: 00:00–00:31 From Cluttered to Curated – Instantly. Visual: 00:00–00:02: The camera pans around a bedroom, showing a bed with white linens, a wooden headboard, a black and white patterned pillow, and a bedside table with a lamp. There are decorations on the wall above the bed. / 00:02–00:03: A blonde woman wearing a black tank top and jeans holds up a framed picture. / 00:03–00:04: The blonde woman hangs the framed picture on a white wall in a hallway. / 00:05–00:06: A close up of the framed picture shows a black and white photo of a man on a horse roping a steer, with people standing on a hillside in the background. # Funnel stage Consideration # Pain points The ad addresses the pain point of being unmotivated to redecorate a room: “I've been meaning to redo my room for the last six months, but I really haven't had any motivation to get around to it.” # Value propositions - Prints and frames: Pair light colored prints with dark walnut frames to match different home decor styles. - Pillowcases: The pillowcases come with pillows, unlike other sites. # Benefits - Makes the room cozy and put together - Creates a theme - Pillowcases come with pillows # Features - Art prints - Pillowcases - Rugs - Light colored prints - Dark walnut frames # Call to action None used. # Social proof - “I've been meaning to redo my room for the last six months, but I really haven't had any motivation to get around to it until I came across Society6” – Female 1 (Customer) - “Society6 was perfect because I usually go for light, neutral tones, and he usually goes for dark, woodsy tones, but what we did is we got light colored prints and put them in dark walnut frames.” – Female 1 (Customer) - “Another thing I love about Society6 is their pillowcases actually come with pillows unlike a lot of other sites that you can order from.” – Female 1 (Customer) - “I think we did a pretty good job and the room feels so cozy and put together now.” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer showing how she used the products in her home. # Storyline - 00:00–00:04 A woman states that she has been meaning to redo her room for the last six months but hasn't had any motivation. - 00:04–00:10 The woman states that she came across Society6 and that it was important for her to find a site that had neutral options since she just moved in with her boyfriend, implying that she and her boyfriend have different aesthetic preferences. - 00:10–00:18 The woman states that Society6 was perfect because she usually goes for light, neutral tones, and her boyfriend usually goes for dark, woodsy tones, so they got light-colored prints and put them in dark walnut frames. - 00:18–00:23 The woman says that another thing she loves about Society6 is their pillowcases actually come with pillows, unlike a lot of other sites. - 00:23–00:31 The woman states that there are so many colors and options that it was so hard to narrow down the theme they were going for, but she thinks they did a pretty good job and the room feels so cozy and put together now.

# Ad summary Man shows off Society6 framed art that he is using to decorate his space. # Brand positioning Society6 is positioned as a brand that helps you upgrade your blank walls and warm up your space. The brand aims to occupy the space in a consumer's mind that they will help your walls and home become more decorated and less empty or bland. # Product The product featured is a framed art print from Society6. The print is black and white and features an old car with two men around it, one standing on the car with a golf club. The print is framed in a black frame with a white border. The print is being shown to help warm up the user's space. # Visual style The ad has a simple, clean visual style. The lighting is natural and the colors are muted. The overall aesthetic is minimalist and modern. The production quality looks like it was shot on an iPhone. # Hooks Headline: Upgrade your blank walls and warm up your space. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is blank walls in your space. # Value propositions - Upgrade your blank walls and warm up your space. (With the help of Society6) # Benefits - Upgrade your blank walls - Warm up your space # Call to action None used. # Point of view - Brand: top caption explaining how their framed art print can warm up your space and upgrade blank walls. # Storyline - The ad opens with a man holding a framed art print. The man is telling the audience that he is using the print to upgrade blank walls and warm up your space.

# Ad summary The ad features a cozy bedroom setup with Society6 bedding and decor, emphasizing comfort and style for the fall season. # Brand positioning Society6 is presented as a purveyor of elevated home decor and lifestyle products. The brand aims to occupy a space in the consumer's mind as a source of stylish and cozy items that enhance the home. The brand aligns with values of comfort, design, and seasonal living. The brand seems to be pushing against generic or mass-produced home goods, opting instead for unique, design-forward pieces. The brand positioning blends functional comfort with emotional appeal. # Product The featured products are bedding and home decor items designed for creating a cozy atmosphere. A bed is shown with a patterned duvet cover, decorative pillows, and a woven throw blanket, all contributing to a comfortable and stylish look. The bed is accessorized with a bedside table lamp, a green clock, and a decorative vase with faux flowers on a serving tray. The products are intended for individuals looking to enhance their home environment with items that provide both comfort and aesthetic appeal. The products are presented in a context of seasonal use, perfect for creating a cozy home during the cooler months. The ad addresses purchase barriers by showcasing how easily these items can transform a space into a comforting retreat. # Visual style The ad features a highly polished, studio-shot image. The visual motif is a curated bedroom setting with a focus on warm, inviting colors and textures. The image treatment includes balanced lighting and a slight color grade that enhances the coziness. The typography is integrated cleanly, and the overall aesthetic is modern and inviting, designed to catch the eye and communicate comfort and style. # Hooks Headline: Cozy Season, Elevated. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Cozy Season, Elevated. # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases Society6 products in a curated setting, promoting the brand's aesthetic and product offerings. # Storyline - The ad opens with a view of a well-styled bedroom featuring Society6 products. The intention is to immediately establish the brand as a source of elevated home decor. The audience is experiencing the scene from a brand perspective, seeing a curated lifestyle setting. - A circular badge in the center of the image showcases the text "Cozy Season, Elevated." to convey the message is that Society6 products can enhance the comfort and style of the home. This part of the story is being told from a brand perspective, highlighting the overall value proposition. - The brand logo, “society6,” is shown underneath the badge, reinforcing brand recognition and association with the featured products. The narrative continues from a brand perspective, ensuring the audience knows where to find these items.

# Ad summary This ad shows how to use art prints and throw pillows from Society6 to easily transform your living space. A woman hangs art prints and places throw pillows on a sofa to create a coastal cowboy aesthetic. She highlights the solid frames, crisp prints, and soft, durable pillow material. # Brand positioning Society6 is presented as a company that allows customers to easily upgrade the look of their living space without a full makeover. The brand offers a variety of art prints and throw pillows to match different aesthetics, such as the coastal cowboy style shown in the ad. Society6 prioritizes quality in its products, highlighting the solid frames, crisp prints, and soft yet durable pillows. The brand positions itself as an easy way to give spaces personality. # Product The ad features art prints and throw pillows from Society6. The art prints come in solid frames and feature crisp designs, including images of cowboy hats, abstract art, and landscapes. The throw pillows are soft yet durable, adding texture and warmth to the space. All products match a specific aesthetic, which in this ad is "coastal cowboy". The ad highlights the ease of hanging the artwork and how the colors tie together. These products are for anyone who wants to give their space personality, and Society6 allows them to do so without a full makeover. # Visual style The ad has a polished commercial aesthetic with a natural light feel. The shots are stable, with occasional smooth transitions between scenes. The production quality is high, supporting the intended tone and audience. The pacing is consistent at around 22 cuts per minute. Cuts, text, and product actions are timed to the music and voiceover. # Hooks Spoken: 00:00–00:07 What I like the most is that I don't need to do a full makeover. Text overlay: 00:00–00:07 Just swapped some wall art & now my serotonin is through the roof. 🤩🦋✨ / 00:01–00:07 IS THAT I DON'T NEED / 00:02–00:07 TO DO A FULL MAKEOVER / 00:02–00:07 JUST A FEW EASY SWAPS / 00:03–00:07 AND NOW THE ROOM FEELS / 00:04–00:07 COASTAL / 00:05–00:07 COASTAL COWBOY COZY / 00:06–00:07 AND COMPLETELY ME Visual: 00:00–00:01 The camera faces a room with neutral wall paint, a taupe-colored love seat with 3 striped blue and white pillows, and a textured beige ottoman. On the wall behind the sofa are two pieces of art in white frames. A woman with wavy brown hair, a white tank top, and light wash jeans twirls in front of the sofa. / 00:01–00:03 The camera is tight on the wall art and the woman in the previous shot as she hangs the artwork on the wall behind the couch. / 00:03–00:07 The camera pulls back to show the full room with the new wall art prints on the wall and the couch with pillows on it. The woman is standing in front of the couch with her hands clasped. # Funnel stage Consideration # Pain points The central frustration addressed is the desire to upgrade a living space without undertaking a complete and overwhelming makeover. This is signaled when the creator says, "What I like the most is that I don't need to do a full makeover." # Value propositions - Quality: solid frames, crisp prints, soft yet durable pillows - Aesthetic: coastal cowboy vibe - Easy upgrade: no full makeover needed - Customization: allows customers to express personal style # Benefits - Easy to upgrade living space - No need for a full makeover - Gives space personality - Colors tie together - Pillows add texture and warmth # Features - Art prints - Throw pillows - Solid frames - Crisp prints - Soft yet durable pillows # Call to action None used. # Point of view - Customer 100% – All content is delivered by a creator describing her own experience upgrading her living space. # Storyline - 00:00–00:07 00:00–00:07 The creator presents a newly decorated living room with wall art and throw pillows. - 00:07–00:11 00:07–00:11 The creator steps away from the sofa and says that she's been wanting to upgrade the space, and Society6 made it easy, conveying the intention to explain the product. - 00:11–00:13 00:11–00:13 The ad switches to a screen recording to show the Society6 website and the products the creator purchased, showing a selection of art prints and throw pillows. - 00:13–00:17 00:13–00:17 The creator hangs wall art prints, reinforcing the brand's ease and that the aesthetic is relaxed beach tones with a touch of western charm. - 00:17–00:24 00:17–00:24 The creator opens a box, holds up framed prints and throw pillows, and talks about the quality. - 00:24–00:32 00:24–00:32 The creator hangs the artwork, and places the pillows on the couch, saying she loves how the colors tie together and the artwork gives the space personality.

# Ad summary This ad showcases how Society6 can transform a home office into an inspiring space. The ad features a woman who recently moved and started working from home. She uses Society6's wallpaper, art prints, curtains, and throw pillows to create a personalized and inspiring workspace. # Brand positioning Society6 is presented as a brand that offers endless options for home decor, catering to various styles. The brand is positioned as a go-to for creating personalized spaces with a wide range of art prints, wallpaper, curtains, and throw pillows. Society6 aims to occupy the space in the consumer's mind as a brand that enables self-expression and creativity in home decor. The brand aligns with values of individuality and creating spaces that reflect personal style. It pushes against the norm of generic, impersonal home decor by offering unique and customizable options. The brand positioning is both functional (offering a variety of products) and emotional (enabling customers to create spaces that feel like them). # Product The ad features a range of Society6 products, including wallpaper, art prints, curtains, and throw pillows, all used to transform a home office. The wallpaper is peel-and-stick, featuring a blue and white striped pattern. The art prints are black and white photographs of surfers. The curtains are blue and white striped, matching the wallpaper. The throw pillow features a blue tie-dye pattern. These products are for individuals who want to personalize their home office and create an inspiring workspace. The ad highlights the variety of options available on Society6, emphasizing that there are endless choices to suit any style. The products are presented as easy to install and coordinate, addressing the purchase barrier of difficulty in home decor projects. The ad tells the viewer that these products are worth trying because they can transform a mundane office into a space that feels inspiring and reflects personal style. # Visual style The ad has a polished, commercial aesthetic with a bright and airy feel. The editing style includes quick cuts and smooth transitions. The production quality is high-end, creating a clean and inviting atmosphere. The visual motif is the consistent use of blue and white stripes, creating a cohesive and stylish look. The pacing is moderate, with cuts timed to the voiceover lines. # Hooks Spoken: Female 1: What I love about Society6 is that they truly have endless options, no matter what your style is. Text overlay: Society6 turned my office into my favorite spot in the house ✨ / WHAT / WHAT I LOVE ABOUT SOCIETY / IS THAT THEY TRULY / HAVE ENDLESS / OPTIONS / NO MATTER / NO MATTER WHAT YOUR STYLE Visual: 00:00–00:01: A black and white framed photo of people with surfboards hangs on a white wall next to a white door with a black handle. Text overlay: "Society6 turned my office into my favorite spot in the house ✨" / 00:01–00:02: The camera pans to the right, revealing a blue and white striped wall with a black and white framed photo of people on surfboards. A white lamp sits on a white cabinet with a printer. Text overlay: "Society6 turned my office into my favorite spot in the house ✨" / 00:02–00:03: The camera pans to the right, showing a white chair with a blue pillow, a wooden desk with a computer, and blue and white striped curtains. Text overlay: "Society6 turned my office into my favorite spot in the house ✨" / 00:03–00:05: Close-up of the wooden desk with a computer, keyboard, books, and pens. Text overlay: "Society6 turned my office into my favorite spot in the house ✨" # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the struggle to create a home office that feels inspiring and personalized. The ad addresses this by showcasing how Society6 products can transform a mundane office into a space that reflects personal style and makes you look forward to working every day. # Value propositions - Endless options to suit any style - Create a space that feels like you - Transform your office into an inspiring workspace # Benefits - Endless options - Suits any style - Creates a space that feels like you - Makes your office inspiring - Makes you look forward to working every day # Features - Wallpaper - Art prints - Curtains - Throw pillows # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is sharing her experience with Society6 products. # Storyline - 00:00–00:05 The ad begins by showcasing the finished home office, highlighting the transformation achieved with Society6 products. - 00:05–00:09 The speaker explains that she recently moved and started working from home, prompting her to create a space that feels like her. - 00:09–00:14 She mentions finding wallpaper and art prints on Society6. - 00:14–00:18 She added curtains and a throw pillow to complete the look. - 00:18–00:26 The ad concludes by showing the completed office space, emphasizing how inspiring it feels and how much she looks forward to working there every day.

# Ad summary A man gives a bathroom a mini makeover using Society6 home decor, including wallpaper, wall art, and a rug. # Brand positioning Society6 is presented as a brand that can refresh any area of your home with a wide variety of products to choose from. The brand promotes a lifestyle of easy, landlord-friendly updates that don't mess up your walls, emphasizing convenience and style without long-term commitment. The brand aims to occupy a space in the consumer's mind as a hassle-free and affordable way to personalize and update a home, catering to renters and homeowners alike who seek temporary or easily changeable decor solutions. The brand pushes against the norm of permanent, difficult to install, or damaging home decor options. # Product The ad features Society6 peel-and-stick wallpaper that's easy to install and remove without damaging walls, making it landlord-approved. It's designed for anyone looking to refresh their home without committing to permanent changes. There are a bunch of different wall arts to choose from with different colored frames to match a variety of preferences. The Society6 rug is the final piece in the bathroom's makeover. Society6 is shown as a brand that can quickly and easily transform spaces. # Visual style The ad has a bright and polished aesthetic. Quick cuts are used. The production quality is high, making it feel like a commercial ad. The ad maintains a consistent pace. Cuts are timed to voiceover lines. # Hooks Spoken: Male 1: Okay, so this bathroom's been bothering me for a while. Text overlay: 00:00–00:02 / POV ALL YOU NEEDED WAS A LITTLE REFRESH Visual: 00:00–00:02: The camera pans around a bathroom with yellow-striped wallpaper. A pink towel hangs over a towel rack. Plants sit on top of and hang over the toilet. Two framed pieces of wall art hang on the wall. A blue rug sits on the floor. # Funnel stage Consideration # Pain points The bathroom has been bothering the presenter for a while. He wants to give it a refresh. # Value propositions - Putting up this wallpaper was way easier than I thought it would be # Benefits - Won't mess up your walls when it's time to move - Feels nicer # Features - Peel-and-stick wallpaper - Landlord approved - Wall art - Rugs # Call to action You gotta check out Society6 # Social proof - None used. # Point of view - Customer 100% – The ad is told from the point of view of a customer who is using and reviewing the product. # Storyline - 00:00–00:04 The ad opens with a shot of the presenter's bathroom, which he says has been bothering him for a while. - 00:04–00:08 The presenter decides to use Society6 to do something about it and starts with a full reset. - 00:08–00:16 The presenter states that putting up Society6's wallpaper was way easier than he thought it would be. He also states that the wallpaper is landlord-approved. - 00:16–00:26 The presenter notes the wide variety of wall arts with different colored frames available on Society6. He states that two of the wall art prints really stood out to him. - 00:26–00:27 The presenter states that the rug was the final piece. - 00:27–00:32 The presenter states that his bathroom feels nicer. He tells the viewer to check out Society6 if they are looking for a reset in any area of their home.

# Ad summary A man surprises his wife by redecorating their living room with Society6 products. He installs green and white checkered wallpaper and hangs framed prints. He then places a brown leather futon in the room and decorates it with pillows and a blanket. He sits on the couch with his dog, smiling. # Brand positioning Society6 is presented as a brand that offers a wide variety of modern and personal home decor items, including framed prints, pillows, and wallpaper. The brand aims to occupy a space in the consumer's mind as a provider of unique and customizable decor that reflects individual style and taste. The brand aligns with a lifestyle that values personal expression and modern aesthetics. Society6 pushes against the norm of generic, mass-produced home decor by offering a platform for independent artists to showcase their work. The brand positioning is both functional, providing decor items, and emotional, enabling customers to create a space that reflects their personality. # Product The ad features a range of Society6 home decor products. The products include framed prints with various designs, such as abstract art, playing card motifs, and cocktail illustrations. The ad also features cozy pillows in different patterns, including cow print and checkered designs. Additionally, the ad showcases green and white checkered wallpaper. These products are for individuals looking to personalize their living spaces with modern and unique decor. The USPs of these products include their artistic designs, ease of installation (in the case of the wallpaper), and ability to transform a room's aesthetic. The ad shows these products being used to create a modern, personal, and stylish living room. The ad addresses the purchase barrier of difficulty in finding unique and stylish decor by showcasing Society6 as a one-stop-shop for such items. The ad tells the viewer that these products are worth trying or buying because they can easily transform a room and reflect personal style. # Visual style The ad has a polished UGC feel, with natural lighting and static shots. The editing style is simple, with smooth transitions between shots. The pacing is consistent, with a moderate tempo. The audio-visual sync is timed to the voiceover lines. # Hooks Spoken: 00:02–00:05 This wall has been completely bare since we moved in. Text overlay: 00:02–00:05 This wall has been completely bare since we moved in Visual: 00:02–00:06 The camera is stationary, showing a medium shot of the man applying wallpaper to the wall. The foreground features the man's back as he works. The background is the green and white checkered wallpaper covering the wall. The lighting is natural. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is having a bare and unfinished living space, specifically a blank wall that needs decoration. # Value propositions - Society6 makes it easy to achieve a modern, personal vibe in your home with just a few pieces. # Benefits - Total transformation - Everything just ties together - Modern, personal vibe - Easy to achieve a brand new room # Features - Framed prints - Cozy pillows - Green and white checkered wallpaper # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is using Society6 products to redecorate his living room. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot of a bare wall in a living room. The text overlay reads, "Surprised my wife with her dream living room ✨." This moment sets the stage for a home makeover reveal, creating anticipation and curiosity. The perspective is from the creator, who is planning a surprise. - 00:02–00:06 00:02–00:06 The creator is shown installing green and white checkered wallpaper on the bare wall. The text overlay reads, "This wall has been completely bare since we moved in." This moment highlights the problem of an unfinished living space and introduces the solution. The perspective is from the creator, showing the effort and process of the makeover. - 00:06–00:09 00:06–00:09 The creator showcases three framed prints from Society6. The text overlay reads, "and I found the perfect pieces from Society6. I got three framed prints." This moment introduces the product and highlights its variety and artistic appeal. The perspective is from the creator, showing the selection of items. - 00:09–00:13 00:09–00:13 The creator hangs the framed prints on the newly wallpapered wall. The text overlay reads, "two cozy pillows and this amazing green and white checkered wallpaper." This moment demonstrates the product in use and emphasizes its aesthetic impact. The perspective is from the creator, showing the installation process. - 00:13–00:21 00:13–00:21 The creator places a brown leather futon in the room and decorates it with pillows and a blanket. The text overlay reads, "A couple hours later and it's a total transformation everything just ties together it's modern personal and totally her vibe Society6 made it easy." This moment reveals the completed makeover and highlights the ease and impact of using Society6 products. The perspective is from the creator, showcasing the final result. - 00:21–00:25 00:21–00:25 The creator sits on the couch with his dog. The text overlay reads, "just a few pieces and the whole room feels brand new!" This moment reinforces the positive outcome and emotional payoff of using Society6 products. The perspective is from the creator, enjoying the transformed space.

# Ad summary This ad for Society6 features a bedroom setting with a woman reading in bed. The focal point is artist-designed bedding, specifically a quilt, pillows, and a headboard cover with colorful and unique patterns. The overall message is to 'Dream in color' with bedding that reflects artistic expression. # Brand positioning Society6 is positioned as a brand that collaborates with artists to offer unique, artist-designed home decor and lifestyle products. They embrace individuality and self-expression by providing customers with access to a wide range of creative designs that cannot be found anywhere else. The brand is emotional, aiming to inspire customers to infuse their personal style into their living spaces and express their creativity. By partnering with artists, Society6 offers products that stand apart from mass-produced items and provide a platform for artists to reach a wider audience. # Product The featured product is artist-designed bedding, which includes a quilt, pillows, and potentially a headboard cover, all boasting unique and colorful patterns. The quilt displays a pattern of houses. The pillows feature a mix of solid colors and striped patterns. These bedding items aim to transform a bedroom into a personalized and artistic space. Society6 offers a wide range of artist-designed bedding, allowing customers to find pieces that match their individual style. The ad implies the bedding is designed for anyone looking to add a pop of color and artistic flair to their bedroom decor. # Visual style The ad has a warm and inviting visual aesthetic. The production quality appears to be high, with a focus on showcasing the artist-designed bedding in a lifestyle setting. The image treatment includes soft, diffused lighting to create a cozy atmosphere. The typography is clean and legible. The overall style is intended to be visually appealing and draw the viewer's attention to the unique bedding designs. # Hooks Headline: Dream in color # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Unique, artist-designed bedding allows you to 'Dream in color,' transforming your bedroom into a personalized artistic space. # Benefits - Dream in color # Features - Artist-designed bedding # Call to action None used. # Social proof - None used. # Point of view - Brand: The top caption, "Dream in color with artist-designed bedding," directly states the brand's vision and promotes their unique offerings. # Storyline - The ad begins by inviting the viewer to "Dream in color with artist-designed bedding," positioning Society6 as a provider of visually striking and unique home decor. This is conveyed from the brand's perspective, aiming to capture initial attention and set the tone for the ad. - The ad then visually showcases a bedroom scene featuring Society6's bedding. The bed is the main focus, showcasing a patterned quilt and pillows. This is shown from an external perspective, demonstrating the product in a lifestyle setting and visually conveying its aesthetic appeal. - Finally, the visual includes a woman reading in bed, creating a cozy and inviting atmosphere. This scene gives the viewer a sense of how the bedding integrates into a comfortable, lived-in space, and is shown from a customer's perspective.

# Ad summary This ad showcases Society6 removable wallpaper, wall art, and rugs that can make any space feel nicer. # Brand positioning Society6 is presented as a brand that offers a solution for people who want to upgrade their living spaces without the hassle of traditional renovations, such as painting. It suggests a focus on aesthetics and personalization, allowing customers to choose from various designs and styles to match their taste. The brand's products are easy to install, landlord-approved, and won't damage walls, which appeals to renters or those who frequently move. The overall tone is casual and friendly, and the brand caters to the emotional desire of feeling good in one's living space. # Product The ad features removable wallpaper, wall art, and rugs by Society6 that are designed to upgrade and personalize living spaces without causing damage. The removable wallpaper is presented as an easy-to-install and landlord-approved alternative to traditional wallpaper that will not mess up walls when it's time to move. The wall art is available in a variety of designs and colored frames. The rugs serve as the final piece that makes the space feel nicer. The use occasion is any area of your home that needs a refresh or reset. # Visual style The ad features a UGC style. The editing style includes quick cuts. The production quality has a casual, authentic feel. The BPM and cuts per minute shift throughout the ad. The audio is synced with the voiceover. # Hooks Spoken: 00:00–00:02 Okay, so this bathroom's been bothering me for a while. Text overlay: 00:00–00:03 BATHROOM UPGRADE WITHOUT LIFTING A PAINTBRUSH / 00:01–00:03 OKAY SO THIS BATHROOM'S BEEN BOTHERING ME FOR A WHILE Visual: 00:00–00:02 A wide shot of a bathroom. In the foreground, there is a shower with a metal frame and a frosted glass door. Next to the shower is a white toilet with a closed lid and a small potted plant on the tank. On the wall are two framed pictures and a black and white checkered towel hanging from a towel rack. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is that the bathroom has been bothering the creator, indicating a general dissatisfaction with the current state of the space. # Value propositions - Bathroom upgrade without lifting a paintbrush # Benefits - Landlord approved - Won't mess up your walls when it's time to move - Feels nicer # Features - Removable wallpaper - Wall art with different colored frames - Rugs # Call to action YOU GOTTA CHECK OUT SOCIETY6 # Social proof - None used. # Point of view - Customer 100% – Ad is presented entirely from the perspective of a customer who is doing the DIY project. # Storyline - 00:00–00:02 00:00–00:02 The creator introduces the problem, stating that the bathroom has been bothering him for a while. This sets the stage for showcasing Society6 as a solution to address home decor issues. - 00:02–00:05 00:02–00:05 The creator shares the decision to enlist Society6 to address the issue. The perspective is from the creator, sharing his thought process and establishing the brand as a potential remedy. - 00:05–00:08 00:05–00:08 The creator starts the transformation by fully resetting the bathroom. This creates a blank canvas for the Society6 products, highlighting the need for a fresh start. - 00:08–00:16 00:08–00:16 The creator shares the ease of installing Society6's removable wallpaper, emphasizing that it's easier than expected and landlord-approved. This addresses the audience's potential concerns about installation difficulty and property damage. - 00:16–00:24 00:16–00:24 The creator presents a variety of wall arts with different colored frames and picks two that really stood out to him. This highlights the customization aspect and diverse range of options available on Society6. - 00:24–00:27 00:24–00:27 The creator presents the rug as the final piece to the bathroom reset. This shows how Society6 products can come together to transform a space and create a sense of satisfaction. - 00:27–00:32 00:27–00:32 The creator concludes by recommending Society6 to anyone looking to reset any area of their home. The perspective shifts from the personal experience of the creator to a broader recommendation, making it relatable to a wider audience.

# Ad summary This ad showcases the transformation achieved through the addition of art, presenting a move from a cluttered and generic space to a curated, stylish one. # Brand positioning The brand in this ad is presented as a solution for quickly elevating the aesthetic of a living space. Positioning itself within the home decor market, the brand appeals to customers who value curated design but lack the time or expertise to achieve it themselves. It aligns with a modern, minimalist lifestyle and offers a functional way to instantly transform a space. # Product The featured product in this ad appears to be framed prints, specifically black-and-white photographs of coastal scenes. The prints come in a rectangular shape with natural wood frames. The prints are showcased as a set hung on a wall above a bed. The ad shows how adding these prints can instantly transform a space from cluttered to curated. The prints help address the purchase barrier of decorating and instantly curating one's home. # Visual style The ad employs a clean, minimalist visual style to highlight the transformative impact of the product. The production quality appears high, resembling a styled interior shot. The image treatment uses natural lighting and soft shadows. The typography is clean and legible. # Hooks Headline: From Cluttered to Curated – Instantly. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is having a cluttered or uncurated living space. # Value propositions - Instantly transforming a space from cluttered to curated # Benefits - From Cluttered to Curated – Instantly. # Call to action None used. # Point of view - Brand: The brand presents a bedroom with 2 art prints hanging above the bed. - Customer: The product offers a rapid upgrade to the home. The words "From Cluttered to Curated – Instantly." # Storyline - The image presents a bedroom scene, showcasing an upgrade from "cluttered" to "curated." The intention is to convey a swift and dramatic improvement through the addition of the product. The brand is speaking directly to the viewer, highlighting the ease and impact of its art pieces.

# Ad summary A woman walks through her bedroom, highlighting decor and bedding items purchased from Society6. She explains why she loves the brand and how it helps create a comfortable, cozy space. # Brand positioning Society6 is presented as a go-to online destination for finding decor and bedding to create a well-designed, comfortable space. The brand provides a large variety of colors and design options, particularly in neutral tones, allowing customers to mix and match to create a cohesive aesthetic. Society6 seeks to occupy a space in the consumer's mind as a practical solution for shoppers to design a space that reflects their personality. # Product Society6 is an online retailer of home decor and bedding. The brand offers a wide selection of pillowcases that come with pillows, unlike other sites that sell them separately. Society6 offers many colors and design options in light neutral tones. Also available are light-colored prints with dark walnut frames. The Society6 products showcased create a cohesive, cozy aesthetic in any room. # Visual style The ad has a casual, UGC feel with static shots and smooth transitions. The setting is a bedroom with neutral tones and cozy decor. The production quality is simple and clean, which supports the intended tone. The ad has an even pace. # Hooks Spoken: 00:00–00:04 Another thing I love about Society6 is their pillowcases actually come with pillows, unlike a lot of other sites that you can order from. Text overlay: 00:00–00:02 ANOTHER THING I LOVE IS THEIR PILLOWCASES ACTUALLY / 00:02–00:04 COME WITH PILLOWS, UNLIKE A LOT OF OTHER SITES Visual: 00:00–00:01 A woman stands in a bedroom in front of a white bed with a wooden headboard and places a striped pillow on the bed. The woman has long blonde hair and wears a black tank top and blue jeans. On the wall behind her is a geometric shelf with a plant and a framed print. / 00:02–00:04 The woman holds a large, rolled-up rug in a clear plastic wrapper. She faces the bed and smiles. In the background is the bed, a round side table, and a tall mirror. # Funnel stage Consideration # Pain points Finding decor and bedding options that are neutral since she and her boyfriend have different styles. # Value propositions - Pillowcases that come with pillows # Benefits - The room feels so cozy and put together now # Features - Pillowcases actually come with pillows # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a woman who has bought decor and bedding from Society6 and is explaining why she loves the brand. # Storyline - 00:00–00:02 00:00–00:02 Another thing I love about Society6 is their pillowcases actually come with pillows, unlike a lot of other sites that you can order from. - 00:03–00:09 00:03–00:09 There's so many colors and so many options that it was so hard to narrow down the theme we were going for, but I think we did a pretty good job and the room feels so cozy and put together now. - 00:10–00:17 00:10–00:17 And since I just moved in with my boyfriend, it was really important for me to find a site that had neutral options. Society6 was perfect. - 00:17–00:25 00:17–00:25 Because I usually go for light, neutral tones, and he usually goes for dark, woodsy tones, but what we did is we got light colored prints and put them in dark walnut frames.

# Ad summary The ad showcases how to transform a bedroom using decor items from Society6. The woman in the video begins by showcasing the starting point of the room, which includes a bed with white bedding, minimal decor, and a striped rug on the floor. She then reveals that she will be using decor items from Society6 to renovate the space to give it more character. She showcases the rug, art prints, and pillow covers from Society6, which are added to the room to complete its renovation. # Brand positioning Society6 is presented as a brand that empowers individuals to personalize their living spaces with unique and diverse art pieces. The brand aims to occupy a space in the consumer's mind as a source for art that reflects their personality and individual style. The brand aligns with the values of self-expression and creativity. It promotes the idea that decorating doesn't have to be overwhelming, and small changes can transform a room. The brand positioning is both functional and emotional, providing a platform to find pieces that reflect the consumer’s style. The products are presented as tools to create a space that feels "totally you," # Product The ad promotes Society6 as a platform where consumers can purchase a variety of decor items to personalize their living spaces. The products shown are a neutral rug with a beige stripe pattern, a vintage Hawaii tandem surfing art print in a modern maple frame, and striped throw pillows for a pop of color and texture. The rugs are shown adding warmth and grounding the space, while the vintage art print is featured for providing a total beach vibe and bringing the room to life. The throw pillows add texture and tie the room together. The ad addresses the barrier that decorating is overwhelming by presenting a few small changes that can transform a room into something that feels totally like you. # Visual style The ad features a bright, clean, and polished aesthetic with a focus on natural light. The editing style includes quick cuts between shots to maintain a fast pace, with smooth transitions. The production quality feels like a hybrid between UGC and a polished commercial. The pacing is moderate, with several cuts per minute, and the cuts are timed to match the music beats. # Hooks Spoken: Decorating doesn't have to be overwhelming, / just a few small changes can transform a room. Text overlay: POV: You Finally Gave Your Room A Personality / DECORATING DOESN’T HAVE / TO BE OVERWHELMING, / JUST A FEW SMALL CHANGES / CAN TRANSFORM A ROOM. Visual: 00:00–00:01: A woman with blonde hair pulled back in a bun and wearing a brown sweater and jeans is standing in a room with light green walls, a white dresser with black knobs, a lamp, and a framed print of a beach scene. She turns around and is facing a large cardboard box with a partially removed lid, revealing a framed piece of art in packaging. / 00:01–00:03: The woman is standing in front of the box holding up the framed art print, still covered in white packaging. She is standing in front of the dresser. # Funnel stage Middle of funnel (Consideration): The ad educates and shows how the product works, persuading with logic and showcasing the transformation. # Pain points The ad addresses the common perception that decorating is overwhelming. It states: "Decorating doesn't have to be overwhelming." # Value propositions - Making a space that feels totally you has never been easier. - Instant warmth, totally grounding the space. - Total beach vibes and it instantly brings the whole room to life. - Pillows for texture. # Benefits - Instant warmth - Totally grounding the space - Total beach vibes - Instantly brings the whole room to life - Texture # Features - Neutral rug with a beige stripe pattern - Vintage Hawaii tandem surfing art print in a modern maple frame - Striped throw pillows # Call to action None used. # Point of view - Customer 100% – The woman in the video is experiencing the product and promoting it through her own room renovation journey. # Storyline - 00:00–00:01 The ad opens with an introductory question about decor, framing the act of decorating as potentially overwhelming. - 00:01–00:03 In response to this implied pain point, the ad offers an encouraging counterpoint, promising that even small changes can result in a dramatic transformation. - 00:03–00:07 The ad then pivots to promoting Society6 as the means for achieving an easy and personalized transformation. - 00:07–00:10 The next section presents the transformation using Society6 products, highlighting the before and after. - 00:10–00:12 The ad transitions into an explanation of each product used, emphasizing the items delivered by Society6. - 00:12–00:28 The transformation is further broken down by showcasing the use of each individual Society6 product and highlighting its features.

# Ad summary This image ad by Society6 targets design enthusiasts by showcasing a bed set with a distinct geometric pattern and a retro-inspired headboard, emphasizing both comfort and style. # Brand positioning Society6 is presented as a brand that caters to individuals who are passionate about design and aesthetics. The brand occupies a space in the consumer's mind as a provider of unique and stylish home decor items. It aligns with values of comfort, style, and self-expression, offering products that allow customers to personalize their living spaces. Society6 may push against category norms by providing artist-designed products that offer more unique looks than typically found in home goods retailers. The brand positioning is both functional (providing comfortable and stylish bedding) and emotional (appealing to the customer's desire for design and self-expression). # Product The featured product is a bed set designed for design-conscious individuals. The set includes a bedspread with a geometric pattern consisting of blue, white, and gold rectangles and dashes, complemented by coordinating pillows. The bed itself features a unique rattan headboard with a scalloped design, which adds to the retro aesthetic of the set. The ad emphasizes 'comfort and style,' suggesting that the product offers both aesthetic appeal and functional comfort. The products address the pain point of boring and uninspired home decor, offering a way to enhance personal space with aesthetically pleasing and high-quality items. # Visual style The ad showcases a highly polished, studio-shot image with a focus on interior decor and aesthetic appeal. The visual motif includes a blend of geometric patterns, natural textures (rattan), and pops of color. The image treatment involves soft, diffused lighting and a cohesive color palette. Typography is integrated in a caption-style format, using a mix of serif and sans-serif fonts. The style appears to be designed to be native within a feed, aiming for scannability and stop power through its visually pleasing composition and clear messaging. # Hooks Headline: For the design-obsessed. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the need for aesthetically pleasing and comfortable home decor, helping consumers enhance their personal space with visually appealing items. # Value propositions - Designed for those passionate about design - Combines comfort and style # Benefits - Appeals to design enthusiasts - Provides a comfortable and stylish aesthetic # Features - Comfort and style, woven together beautifully # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad is consistent in its POV from the brand, showcasing the bed set and emphasizing Society6's brand identity and value proposition. This POV is used throughout the image to promote the brand and what it offers. # Storyline - The ad opens by showcasing the bed set with an eye-catching geometric pattern and a rattan headboard. This sets the stage by creating a visually appealing and stylish scene to capture the viewer's attention. The perspective is from the brand, aiming to showcase its aesthetic appeal and create an aspirational image of a well-designed bedroom. - The creative features the Society6 logo along with the tagline, 'For the design-obsessed. Comfort and style, woven together beautifully.' This reinforces the brand's identity and value proposition, targeting design enthusiasts while emphasizing the blend of comfort and style that the brand offers. This section tells the viewer why Society6 is the right choice for them if they value design. The perspective here is from the brand.

# Ad summary This ad uses the testimonial of a content creator who states that their serotonin levels have increased after a bathroom refresh, without explicitly mentioning a product. # Brand positioning There is no specific brand being promoted in this ad. It focuses on the concept of a 'room refresh' and the positive emotional impact it can have on an individual's well-being, specifically increasing serotonin levels, without showcasing a specific brand. # Product There are no specific products advertised in the image. The ad promotes the concept of a 'room refresh', focusing on the emotional and psychological benefits of improving one's living space. It does not detail any specific items or brands involved in this refresh, but rather implies that any kind of change to one's environment can be beneficial. The visual elements of plants, artwork, and updated bathroom accessories support the idea of creating a more pleasant and calming atmosphere. The focus is more on the concept of improving a room to improve mood, rather than selling any particular product. # Visual style The ad uses natural lighting to create a bright and airy feel. The color palette is soft and muted, with pastel pinks, blues, and yellows creating a calming and inviting atmosphere. The composition is a straightforward shot of the bathroom setup, mimicking a UGC format. The room decor is curated to look clean and comfortable. # Hooks Headline: MY SEROTONIN LEVELS WENT UP 200% AFTER THIS ROOM REFRESH # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - A room refresh has a positive effect on your serotonin levels. # Benefits - MY SEROTONIN LEVELS WENT UP 200% # Features - Room refresh # Call to action None used. # Social proof - "MY SEROTONIN LEVELS WENT UP 200% AFTER THIS ROOM REFRESH" # Point of view - Customer: The first-person quote at the bottom of the screen expresses the customer's personal experience and positive outcome from refreshing the room, indicating a personal endorsement of the concept. # Storyline - The ad opens with a static shot of a refreshed bathroom. The space includes new decorations and updates. The intention is to showcase a living space that is aesthetically pleasing and conducive to improved mental well-being, experienced through the lens of someone who has recently updated their space. - The ad includes the quote, "MY SEROTONIN LEVELS WENT UP 200% AFTER THIS ROOM REFRESH," to underscore the positive impact of refreshing a living space. The person speaking is the customer, sharing the emotional and psychological benefits of the room update they've done.

# Ad summary A woman shows off her bedroom, which she's decorated with Society6 wall art, pillowcases, and a rug. She notes the many colors and options to narrow down and says the room feels cozy now. # Brand positioning Society6 is presented as a brand for renters who still want bold style. The ad presents an issue for consumers who want to customize and stylize their space in a renter-friendly way. Society6 is presented as an affordable solution to provide a wide range of colors and options to personalize a room and make it cozy. # Product The products include prints in dark walnut frames. Society6 is also selling pillowcases that come with pillows, unlike other sites. A rug is also shown in the room with a lighter colored pattern on a dark base. The ad suggests there are a wide array of colors and options available. # Visual style This ad has a UGC feel, with basic camera angles and lighting. The cuts are simple and the pace is casual. # Hooks Spoken: 00:00–00:02 Society6 was perfect because I usually go for light, neutral tones, Text overlay: 00:00–00:07 For Renters Who Still Want Bold Style / 00:00–00:07 SOCIETY6 WAS PERFECT Visual: 00:00–00:01 The camera shows artwork hanging on the wall: a framed black and white photo of a cowboy on horseback with a lasso. People are standing in the distance on the beach, waves crashing behind them. / 00:01–00:03 A blonde woman, wearing a black tank top and blue jeans, stands on a bed with white linens. She's placing a framed print on the wall. There is a wood headboard, white walls, and geometric shelves with plants in the background. # Funnel stage Consideration # Pain points Renters who want to customize their space but feel limited by the nature of their lease. # Value propositions - Pillowcases that come with pillows saves money, effort, and time in finding matching pillows and pillowcases. # Benefits - Ability to mix light and neutral tones with dark, woodsy tones # Features - prints in dark walnut frames - pillowcases that come with pillows # Call to action None used. # Point of view - Customer 100% – The entire ad is told from the first-person perspective of a customer showing off a recent purchase. # Storyline - 00:00–00:07 00:00–00:07 The creator stands on her bed, putting a framed piece of artwork on the wall. - 00:00–00:07 00:00–00:07 She describes how Society6 allows her to mix light and neutral tones with dark, woodsy tones in her bedroom. - 00:07–00:12 00:07–00:12 The creator then holds up and places pillowcases on the bed and says that Society6 pillowcases come with pillows, unlike other sites. - 00:12–00:17 00:12–00:17 The creator shows off a rug and then gives a tour of her newly decorated bedroom. - 00:12–00:17 00:12–00:17 She notes that it was hard to narrow down the theme because there were so many colors and options, but she's pleased with how it turned out. - 00:17–00:20 00:17–00:20 A wide angle shot is shown of the full decorated room, and the creator says the room feels cozy and put together now.

# Ad summary A woman shows how easy it is to redecorate a room with Society6's home decor. She adds a rug, wall art, and throw pillows. # Brand positioning Society6 is presented as a brand that makes redecorating easy, offering a wide variety of home decor products. The brand aims to occupy a space in the consumer's mind as a go-to source for simple yet impactful changes in home aesthetics. The brand is aligned with a lifestyle that values personal expression and convenience. The brand focuses on making decor accessible and easy, contrasting with the norm of time-consuming and overwhelming redecorating processes. The brand positioning appears functional, highlighting the simplicity and ease of use. # Product The ad showcases a range of Society6 home decor products designed to transform a room with just a few pieces. These include a rug with a neutral stripe pattern, art prints in modern maple frames, and decorative throw pillows. The rug provides instant warmth and grounds the space. The art prints, specifically the Vintage Hawaii Tandem Surfing art print, bring the whole room to life with total beach vibes. The throw pillows add texture and complete the transformation. These products are for individuals who want to redecorate quickly and easily. The ad focuses on the idea that redecorating doesn't have to be overwhelming, highlighting how a few small changes can transform a room. # Visual style The ad has a polished UGC feel, with bright, natural lighting and smooth transitions. The editing style includes quick cuts to maintain a brisk pace, along with static shots to showcase the room and decor. The production quality balances a casual, relatable feel with a polished aesthetic. The pacing is quick, with cuts happening frequently to show different steps of the redecorating process. # Hooks Spoken: Watch how I turn my room from this, to this. Text overlay: WATCH This Room Go From Basic to Beautiful / WATCH HOW I TURN MY ROOM / FROM THIS, Visual: 00:00–00:01 The camera is positioned at eye-level, angled towards a neatly arranged bedroom. The room features light gray walls, wooden flooring, and a white bed with white linens and a light pink throw blanket. A black ceiling fan hangs above. There is a window with a view of green trees and a wooden nightstand. There is a mirror angled in the back left. / 00:01–00:03 Quick cut to the same shot, but the room is now redecorated. There are two red and white striped pillows on the bed, a rug on the floor, and framed photos above the bed. The lighting is warmer. # Funnel stage Consideration # Pain points The ad highlights the difficulty and time it takes to find the right things to decorate a room after moving. "Every time I move it takes forever to find the right things to decorate my room." # Value propositions - Ease of redecorating - quick transformation with a few pieces - avoids overwhelming decorating processes # Benefits - instant warmth - totally grounding the space - total beach vibes - instantly brings the whole room to life - texture # Features - rug - art prints - throw pillows # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience and showing how she uses the products. # Storyline - 00:00–00:01 The ad opens with a static shot of a simply decorated bedroom. - 00:01–00:03 00:01–00:03 The scene transitions to a view of the newly redecorated bedroom. The presenter’s voiceover, combined with the side-by-side shots, introduces the idea that the room has been improved with the help of Society6, conveying a before-and-after transformation. - 00:03–00:05 00:03–00:05 The presenter walks into the room carrying a rolled-up rug, with the intent of showing how Society6's products are used to redecorate. The presenter then announces that she will be using Society6. - 00:05–00:11 00:05–00:11 The presenter states that it takes forever to find the right things to decorate a room when moving. This introduces the pain point that Society6 addresses: making decorating easy. - 00:11–00:14 00:11–00:14 The presenter shows the placement of the rug, highlighting that it brings "instant warmth" and "totally grounds the space." - 00:14–00:19 00:14–00:19 The presenter unpacks and highlights the "Vintage Hawaii Tandem Surfing art print in a modern maple frame," emphasizing that it’s her favorite. She is setting the scene and providing more context for the transformation. - 00:19–00:22 00:19–00:22 A close-up shot of the art print showcases the vintage beach theme, stating it brings "total beach vibes and it instantly brings the whole room to life," - 00:22–00:26 00:22–00:26 The presenter introduces throw pillows for texture and other final touches, demonstrating how everything comes together to complete the transformation. - 00:26–00:30 00:26–00:30 The presenter concludes by stating that decorating doesn’t have to be overwhelming, a few small changes can transform a room. This is intended to reassure viewers that redecorating with Society6 is simple and manageable.

# Ad summary This ad features a woman showcasing how she uses Society6 to decorate her apartment. She highlights the affordability, uniqueness, and convenience of the brand's art pieces, emphasizing that they come framed and ready to hang. She also mentions her long-term loyalty to the brand and her appreciation for supporting independent artists. # Brand positioning Society6 is presented as a brand that offers unique and affordable art pieces for home decoration. The brand is positioned as a go-to for individuals who want to personalize their living spaces without spending a fortune, especially renters who may move frequently. Society6 emphasizes the convenience of its products, which come framed and ready to hang, making decorating hassle-free. The brand also aligns with the values of supporting independent artists, appealing to consumers who prefer to shop from smaller creators rather than big brands. The brand positioning is both functional (affordability, convenience) and emotional (supporting independent artists, creating a unique vibe). # Product The featured products are framed art prints from Society6, designed to decorate living spaces. The prints come in various styles and sizes, catering to different aesthetic preferences. The ad highlights that the art pieces are unique and come framed, ready to hang, making them easy to install. The products are presented as affordable options for renters or anyone looking to decorate without a significant investment. The ad addresses the purchase barrier of cost by emphasizing the affordability of the art prints. The unique selling points include the convenience of framed art, the support for independent artists, and the ability to warm up a space with lasting pieces. # Visual style The ad has a casual, UGC feel with natural lighting and simple editing. The production quality is decent, giving it a polished yet relatable vibe. The editing style includes quick cuts to showcase different areas of the apartment and the art pieces. The pacing is moderate, with cuts timed to the voiceover. # Hooks Spoken: Female 1: I have been using Society6 since high school. Text overlay: SWAPPED A FEW THINGS AND NOW MY WHOLE VIBE FEELS DIFFERENT ✨ / I have been using Society6 since high school Visual: 00:00–00:01: A phone screen displays the Society6 website, showcasing a product page for 'Fine Stripes Narrow Vertical Stripe Pattern in Mocha Brown Monochrome Curtain'. The screen shows the product image, price ($149), and a 'Sheer Curtain' label. The phone's status bar indicates the time is 1:21 PM, with 50% battery and full cellular signal. / 00:01–00:02: A woman with long brown hair, wearing a white t-shirt and light-colored pants, stands on a wooden table, adjusting sheer, vertically striped mocha-brown curtains in front of a window. The room is brightly lit with natural light. A dining table and chairs are visible in the foreground. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the difficulty and expense of decorating a rented space with pieces that may not be suitable for future apartments. The creator states, "I really didn't want to spend an arm and a leg on pieces that I wasn't sure I could take to my next apartment." # Value propositions - Unique art pieces that come framed and ready to hang - Affordable decor options for renters - Support independent artists while decorating your space # Benefits - Warm up my space - Freedom to support independent artists # Features - Unique art pieces - Framed and ready to hang - Pieces that will last a while - Support independent artists # Call to action None used. # Social proof - "I have been using Society6 since high school" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the brand. # Storyline - 00:00–00:01 The ad opens with a view of a phone screen displaying the Society6 website, showcasing a curtain product. - 00:00–00:02 00:00–00:02: The creator states she has been using Society6 since high school, establishing her long-term loyalty to the brand. This is conveyed through her casual tone and personal anecdote, positioning her as a relatable customer. - 00:02–00:07 00:02–00:07: She mentions using Society6 from her high school bedroom and college houses to her adult apartment, emphasizing the brand's relevance across different life stages. The message is that Society6 is a reliable choice for decorating at any age or living situation. - 00:07–00:14 00:07–00:14: The creator explains her decision to redecorate her house but wanting to avoid spending a lot of money on pieces she might not be able to take to her next apartment. This highlights the pain point of renters needing affordable and portable decor options. - 00:14–00:16 00:14–00:16: She states that this is why she uses Society6, transitioning to the brand's solution to her decorating needs. The tone is conversational and friendly, as if sharing a personal recommendation. - 00:16–00:20 00:16–00:20: The creator highlights that Society6's pieces are unique and come framed and ready to hang, emphasizing the convenience and aesthetic appeal of the products. This is conveyed through visuals of her hanging the art and her enthusiastic tone. - 00:20–00:23 00:20–00:23: She mentions being able to warm up her space with pieces that will last a while, reinforcing the value proposition of lasting decor. The tone is positive and satisfied, reflecting her enjoyment of the products. - 00:23–00:28 00:23–00:28: The creator expresses her love for supporting independent artists over big brands, positioning Society6 as a brand that aligns with her values. This is conveyed through her genuine tone and the visual of her placing a pillow on a chair, completing the room's decor.

# Ad summary This ad showcases a guest room makeover using Society6 wall art, pillows, and curtains. The creator transforms the room into a fresh and cozy space that doubles as an office and gym. # Brand positioning Society6 is presented as a brand that offers unique wall art, pillows, and curtains to transform any room into a boutique hotel-like space. The brand aligns with a lifestyle that values aesthetics, comfort, and functionality. It pushes against the norm of generic home decor by offering a wide range of artistic designs. The brand positioning is both functional, providing decor items, and emotional, creating a desired aesthetic and feeling of comfort. # Product The ad features wall art, pillows, and curtains from Society6. The wall art consists of two framed black and white prints. The pillows are red and white striped and white textured pillows. The curtains are red and white striped. These products are for individuals who want to elevate their living spaces with unique and stylish decor. The ad highlights that these items can transform a room into a fresh, cozy, and functional space, addressing the purchase barrier of believing that small changes can make a big difference. # Visual style The ad has a polished commercial aesthetic with natural lighting. The editing style includes quick cuts and smooth transitions. The pacing is consistent throughout the ad. The cuts are timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:04 So my parents just told me they're coming to stay with me and I realized my guest room needed some serious help! Text overlay: 00:00–00:03 The guest room glow-up I didn't know I needed ✨ Visual: 00:00–00:02 A wide shot of a guest room with white walls, a bed with white linens and a light pink throw blanket, a wooden desk with a red chair, and a round paper lantern hanging from the ceiling. A man with light skin, light brown hair, and a black t-shirt walks into the frame. # Funnel stage Consideration # Pain points The pain point is having a guest room that needs serious help before parents come to stay. The creator says, "my guest room needed some serious help!" # Value propositions - Wall art, pillows, and curtains from Society6 can transform a room into a fresh, cozy, and functional space. - A few little swaps can make such a big difference. # Benefits - Completely changed the vibe - Made everything feel more finished - Feels fresh and cozy - Clean simple and more me # Features - Wall art - Pillows - Curtains # Call to action None used. # Social proof - "The wall art completely changed the vibe and the pillows and curtains just made everything feel more finished." – Female 1 (Customer) - "Now it feels fresh and cozy but it still works as my office and gym and actually feels like a place I'd want to stay in." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is using the product to improve her guest room. # Storyline - 00:00–00:04 00:00–00:04 The creator states that her parents are coming to stay with her and she realizes her guest room needs help. - 00:04–00:09 00:04–00:09 The creator mentions wanting the guest room to feel like a boutique hotel and that she grabbed a few pieces from Society6 to pull it all together. - 00:10–00:13 00:10–00:13 The creator states that the wall art completely changed the vibe and the pillows and curtains made everything feel more finished. - 00:14–00:16 00:14–00:16 The creator mentions how a few little swaps can make such a big difference. - 00:17–00:26 00:17–00:26 The creator states that the room now feels fresh and cozy, but it still works as her office and gym, and actually feels like a place she'd want to stay in. She concludes that it's clean, simple, and more her, and that she might stay there instead.