How Mixtiles Advertises on Meta

# Ad summary This ad demonstrates how to hang Mixtiles on a wall without using nails. A woman peels the adhesive backing off of the Mixtiles and sticks them to the wall. She then rearranges them to show how easy they are to move. # Brand positioning Mixtiles is presented as a modern and convenient solution for displaying photos on walls without the need for nails or complicated installation. The brand aims to occupy a space in the consumer's mind as an easy and damage-free way to personalize their living spaces with high-quality photo tiles. The brand aligns with a lifestyle that values simplicity, aesthetics, and personalization. Mixtiles pushes against the traditional norms of picture hanging, which often involve tools, measuring, and potential wall damage. The brand positioning is functional, emphasizing the ease of use and damage-free hanging. # Product Mixtiles are photo tiles that can be easily mounted on walls without nails, using an adhesive backing. The product is for anyone who wants to display photos in their home or office without damaging the walls. The tiles are lightweight and can be easily repositioned. The USP is the ease of installation and the damage-free hanging system. The ad shows the tiles being used to create a gallery wall in a living room. The ad addresses the purchase barrier of complicated installation and potential wall damage by demonstrating how easy it is to hang and reposition the tiles. # Visual style The ad has a clean and simple aesthetic, with a focus on showcasing the product's ease of use. The editing style is straightforward, with static shots and smooth transitions. The production quality is polished, giving the ad a professional feel. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: These are Mixtiles. Text overlay: Mixtiles.com Visual: 00:00–00:01: A woman stands in front of a white wall with two black and white photos hanging on either side. She peels off a black square from the wall. / 00:01–00:02: The woman holds a Mixtile and peels off the adhesive backing. The background is a white wall and a white couch. # Funnel stage Consideration # Pain points The ad addresses the frustration of complicated installation and potential wall damage associated with traditional picture hanging methods. The woman peeling off the black square from the wall at the beginning of the ad visually represents the damage that can be caused by nails or other hanging methods. # Value propositions - Easy to hang photos without nails - Damage-free wall decor - Repositionable photo tiles # Benefits - Easy to hang - Damage-free - Easy to reposition # Features - Adhesive backing - Lightweight - Repositionable # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:01 A woman peels off a black square from the wall, revealing the clean surface underneath. - 00:01–00:03 00:01–00:03: The woman peels the adhesive backing off of a Mixtile. - 00:03–00:05 00:03–00:05: The woman sticks the Mixtile to the wall. - 00:05–00:07 00:05–00:07: The woman removes the plastic wrap from another Mixtile and sticks it to the wall. - 00:07–00:10 00:07–00:10: The woman rearranges the Mixtiles on the wall. - 00:10–00:13 00:10–00:13: The woman walks away from the wall, showing the completed gallery wall.

# Ad summary This ad promotes a photo book service, highlighting the ease and speed of creating a personalized photo book. The ad features a photo book with a cover showcasing a picture of Italy, suggesting it's a memento from a trip. The headline emphasizes the quick creation time, aiming to appeal to users who want a simple and fast way to preserve their memories. # Brand positioning The brand is presented as a convenient and efficient solution for creating personalized photo books. It emphasizes simplicity and speed, suggesting that users can easily transform their digital photos into tangible keepsakes in just a few minutes. The brand aims to occupy a space in the consumer's mind as a user-friendly option for those who want to preserve memories without spending a lot of time or effort. The brand aligns with a lifestyle that values convenience and personalization, pushing against the norm of time-consuming or complicated photo album creation processes. The brand positioning is functional, focusing on simplicity and speed. # Product The product is a customizable photo book, designed to allow users to create a physical album of their digital photos quickly and easily. The ad highlights the speed of creation, claiming a photo book can be made "in 5 minutes." The product is for anyone who wants to preserve memories from trips, events, or everyday life in a tangible format. The photo book features a cover with a picture of Italy and the text "ITALY 2024", suggesting it can be personalized with travel photos. The USP is the speed and ease of creating a personalized photo book. The ad addresses the purchase barrier of time and effort typically associated with creating photo albums, suggesting a quick and simple solution. # Visual style The ad has a clean and bright visual style, with a focus on showcasing the product in a natural and inviting setting. The production quality appears to be high, with well-lit and composed shots. The visual motifs include a marble table, flowers, and a clean white background, creating a sense of elegance and simplicity. The image treatment includes bright lighting and subtle color grading, enhancing the overall aesthetic appeal. The typography integration is clean and legible, with a focus on conveying the message quickly and effectively. The style contrasts with platform norms by presenting a polished and curated image, potentially increasing stop power in feed. # Hooks Headline: Make a photo book in 5 minutes # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of time-consuming photo album creation. "Make a photo book in 5 minutes" directly counters the perception that creating a photo book is a lengthy process. # Value propositions - Create a photo book quickly and easily # Benefits - Make a photo book in 5 minutes # Features - Make a photo book in 5 minutes # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the speed and ease of creating a personalized photo book, emphasizing the product's convenience and aesthetic appeal. # Storyline - The ad opens with the headline "Make a photo book in 5 minutes," immediately grabbing the viewer's attention with the promise of a quick and easy solution. The brand is telling the audience that creating a photo book doesn't have to be a time-consuming task, setting the stage for showcasing the product's convenience. - The ad then presents a visually appealing photo book with a cover featuring a picture of Italy and the text "ITALY 2024", showcasing the product's personalization options and suggesting a use case for travel memories. The brand is showing the audience a tangible example of what they can create, highlighting the product's aesthetic appeal and potential for preserving special moments.

# Ad summary A woman shows how to hang Mixtiles on a wall to elevate a living room. # Brand positioning Mixtiles is presented as a brand that offers an easy and damage-free way to elevate your living space with personalized photo tiles. The brand is positioned as a solution for creating a visually appealing and personalized home environment without the hassle of traditional picture hanging methods. The ad emphasizes the simplicity and convenience of using Mixtiles to transform a living room, suggesting that the brand aims to occupy a space in the consumer's mind as a go-to option for easy and stylish home decor. The brand aligns with values of personalization, convenience, and aesthetic improvement, pushing against the norms of complicated and potentially damaging wall decor methods. The brand positioning is both functional (easy installation, no damage) and emotional (elevating the living room, personalizing the space). # Product Mixtiles are presented as photo tiles that can be easily mounted on walls without causing damage. The product is designed for anyone looking to personalize their living space with photos in a hassle-free way. The tiles feature an adhesive backing that allows them to be easily attached and re-positioned on walls. The ad highlights the ease of installation and the ability to create a visually appealing display of personal photos. The product is shown being used to elevate a living room, suggesting that it is worth trying or buying for those looking to enhance their home decor with personalized touches. # Visual style The ad has a clean and bright aesthetic, with natural lighting and a focus on showcasing the product in a real-life setting. The editing style is simple and straightforward, with static shots and smooth transitions. The production quality is polished, giving the ad a professional and trustworthy feel. The pacing is consistent throughout the ad, with a moderate tempo that allows viewers to easily follow along with the demonstration. # Hooks Spoken: 00:00–00:02 [Upbeat] Elevating my living room with Mixtiles. Text overlay: 00:00–00:02 Elevating my living room / 00:00–00:02 with Mixtiles Visual: 00:00–00:01 A woman with long, dark hair wearing a brown long-sleeve shirt and blue jeans is kneeling on a gray rug in front of a white couch. She is holding a large, rectangular photo tile with a black and white photo of a couple in a field. The text overlay reads, "Elevating my living room with Mixtiles." / 00:01–00:02 The woman turns the photo tile around to show the black back with a gray square in the center. She peels off a white square to reveal an adhesive surface. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of traditional picture hanging methods being complicated and potentially damaging to walls. # Value propositions - Easy and damage-free way to elevate your living space with personalized photo tiles # Benefits - Elevating my living room # Features - Adhesive backing - Easy to attach - Re-positionable # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:02 00:00–00:02 A woman holds up a large Mixtiles photo tile, showing the front and back, and peels off a protective layer to reveal the adhesive. - 00:02–00:05 00:02–00:05 The woman attaches three Mixtiles photo tiles to the wall above a couch. - 00:05–00:10 00:05–00:10 The woman removes and re-positions the Mixtiles photo tiles on the wall. - 00:10–00:14 00:10–00:14 The woman stands back to admire the Mixtiles photo tiles on the wall.

# Ad summary A woman shows how she used Mixtiles to elevate her living room space. She shows how easy they are to install and adjust. # Brand positioning Mixtiles is presented as a simple and damage-free solution for hanging photos on walls. The brand aims to occupy the space of easy and accessible home decor, particularly for those who are not handy with tools. The brand promotes a lifestyle of effortless home improvement and personalization, pushing against the norms of traditional, more complicated wall decor methods. The brand positioning is functional, focusing on the simplicity and ease of use of its product. # Product Mixtiles are peel-and-stick photo tiles that allow users to easily hang photos on their walls without causing damage. The product is designed for anyone looking to personalize their space with photos, especially those who are not comfortable using tools. The tiles are easy to install, adjust, and swap around, making them a convenient option for renters or anyone who likes to change up their decor frequently. The ad emphasizes that Mixtiles are a tool-free solution that won't damage walls, addressing the purchase barriers of complicated installation and potential damage to the home. # Visual style The ad has a polished, UGC feel with bright, natural lighting. The editing style is smooth with quick cuts to highlight the ease of use of the product. The pacing is consistent, creating a relaxed and informative tone. # Hooks Spoken: 00:00–00:03 I wanted to elevate this space with photos and Mixtiles made it so easy. Text overlay: 00:00–00:03 Elevating my living room / 00:00–00:03 with Mixtiles Visual: 00:00–00:01 A woman with long brown hair, wearing a brown long-sleeve shirt and jeans, is kneeling on the floor in front of a white couch. She is holding a large, rectangular photo tile wrapped in clear plastic. The photo on the tile is a black-and-white image of a man and a woman in a field. The background is a bright living room with white walls and a white couch. / 00:01–00:01 The camera pans out to show a completed gallery wall of three Mixtiles photo tiles above the white couch. The woman is sitting on the couch, smiling. The living room is well-lit with natural light. / 00:01–00:02 The woman is holding a Mixtiles photo tile, still wrapped in clear plastic. The photo on the tile is a black-and-white image of a man and a woman in a field. The background is a bright living room with white walls and a white couch. / 00:02–00:03 The woman is holding a Mixtiles photo tile, showing the back of the tile with a gray square in the center. The background is a bright living room with white walls and a white couch. # Funnel stage Consideration # Pain points The ad addresses the frustration of not being handy with tools and the difficulty of hanging photos without damaging walls. "And if you're like me and you're not handy with the tools..." # Value propositions - Easy to adjust and easy to swap around and you don't need any tools - Easiest way to transform your space beautifully and with zero effort # Benefits - Elevate this space with photos - Easiest way to transform your space beautifully - With zero effort # Features - Peel and stick tiles - Hang in just a few minutes - Don't cause any damage to the wall - Easy to adjust - Easy to swap around - You don't need any tools # Call to action None used. # Social proof - "I love Mixtiles because they are so easy to adjust and easy to swap around and you don't need any tools" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is demonstrating and endorsing the product. # Storyline - 00:00–00:04 00:00–00:04 The ad begins with a woman holding a Mixtiles photo tile, still wrapped in plastic. She removes the plastic and shows the back of the tile, highlighting its peel-and-stick feature. This moment introduces the product and its key feature of easy installation. - 00:04–00:07 00:04–00:07 The woman places the Mixtiles tile on the wall, demonstrating how easily it sticks. She then adds two more tiles to create a gallery wall. This shows the ease of installation and the ability to create a personalized display. - 00:07–00:08 00:07–00:08 The woman removes one of the tiles, showing that it doesn't damage the wall. This addresses a common concern about using adhesive products on walls. - 00:08–00:16 00:08–00:16 The woman sits on the couch in front of the gallery wall, emphasizing that Mixtiles are great for those who aren't handy with tools. She adjusts the tiles, highlighting their ease of adjustment and repositioning. This reinforces the product's convenience and user-friendliness. - 00:16–00:20 00:16–00:20 The ad concludes with a shot of the completed gallery wall and the Mixtiles website address. This provides a final visual of the product in use and directs viewers to where they can purchase it.

# Ad summary This ad promotes Mixtiles photo books. The ad features a woman showing how she uses the Mixtiles app to create photo books from her phone in just five minutes. She highlights the quality of the books, the sturdy hard cover, and the fact that the price is based on the size of the book, not the page count. # Brand positioning Mixtiles is presented as a modern, convenient solution for creating high-quality photo books. The brand emphasizes ease of use and affordability, positioning itself as a way to preserve memories without the hassle of traditional photo albums or complicated layouts. The brand aligns with a lifestyle that values capturing and sharing personal moments, offering a tangible way to enjoy digital photos. Mixtiles pushes against the norm of expensive, complex photo book creation processes, offering a simple, phone-based solution. The brand positioning is both functional (easy, quick) and emotional (preserving memories, gifting to loved ones). # Product Mixtiles photo books are presented as a simple and convenient way to create physical photo albums from digital photos. The product is designed for anyone who wants to preserve and share memories without the hassle of traditional photo albums. The ad highlights several key features: the ability to create a photo book in just five minutes from your phone, the high-quality sturdy hard cover, and the pricing structure based on the size of the book, not the page count (up to 200 pages) without any additional costs. The ad emphasizes that each page of the book features a single photo, without layouts or collages. The ad tells the viewer that Mixtiles photo books are worth trying because they are easy to create, high-quality, and affordable. # Visual style The ad has a polished, UGC-style aesthetic with natural lighting and a clean, modern look. The editing style is quick cuts, with smooth transitions between shots. The production quality is high, giving it a commercial feel while maintaining a personal touch. The pacing is consistent, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:03 Female 1: Take all of those photos you all took on that trip. Text overlay: 00:00–00:03 take all of those photos Visual: 00:00–00:03 A woman's hands with red nail polish are shown selecting multiple photos on an iPhone screen. The photos are of family members at the beach and on a boat. The phone is held in portrait mode, and the background is blurred. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of creating photo books being a time-consuming and complicated process. The ad states, "There aren't layouts and collages to mess with," implying that traditional photo book creation can be frustrating. # Value propositions - Create a high-quality photo book in just five minutes from your phone. - Enjoy a sturdy, hard cover photo book without the hassle of layouts or collages. - Get up to 200 pages in your photo book without any additional costs, as the price is based on the size of the book. # Benefits - Easy to create - High-quality - Affordable - Simple to use # Features - Create photo books from your phone - Sturdy hard cover - Price is based on the size of the book - Up to 200 pages - Each page is one single photo - No layouts or collages # Call to action None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a satisfied customer who is sharing her experience with the product. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a woman selecting multiple photos on her phone. - 00:03–00:07 00:03–00:07 The scene transitions to a photo book being flipped through on a wooden table. - 00:07–00:09 00:07–00:09 The ad shows the cover of the photo book. - 00:09–00:12 00:09–00:12 The woman is shown using the Mixtiles app on her phone to create a photo book. - 00:12–00:14 00:12–00:14 The ad shows a stack of completed photo books. - 00:14–00:21 00:14–00:21 The woman holds up a stack of photo books and highlights the quality and sturdy hard cover. - 00:21–00:25 00:21–00:25 The ad shows the photo books displayed on a table, emphasizing that the price is based on the size of the book. - 00:25–00:28 00:25–00:28 The woman flips through a photo book, highlighting that the price is not based on the page count. - 00:28–00:35 00:28–00:35 The woman continues to flip through the photo book, emphasizing that each page is a single photo without layouts or collages. - 00:35–00:37 00:35–00:37 The woman and her son are shown looking at a photo book together. - 00:37–00:41 00:37–00:41 The woman holds up her phone and a stack of photo books, encouraging viewers to grow their collection.

# Ad summary This ad promotes Mixtiles, a service that allows users to easily print and hang photos from their phones on their walls. The ad features a woman showing how she struggled to get her photos off her phone and onto her wall until she found Mixtiles. She demonstrates how easy it is to order Mixtiles from the website and how they arrive ready to hang with an adhesive backing that doesn't damage walls. # Brand positioning Mixtiles is presented as a convenient and user-friendly solution for displaying photos at home. The brand aims to occupy the space of accessible and hassle-free home decor, emphasizing simplicity and ease of use. Mixtiles pushes against the traditional norms of photo printing and framing, which often involve complicated processes and tools. The brand aligns with a lifestyle that values personalization and convenience, offering a functional solution with an emotional connection to cherished memories. # Product Mixtiles are framed photo tiles that can be easily hung on walls using an adhesive backing. The product is designed for anyone who wants to display photos from their phone without the hassle of traditional framing and hanging methods. Mixtiles are printed and framed, arriving ready to hang. The adhesive backing allows for easy repositioning and removal without damaging walls. The ad highlights the convenience of ordering Mixtiles directly from a phone via the Mixtiles website, where users can upload photos and select frame options. The product addresses the pain point of photos being stuck on phones and offers a simple, damage-free solution for creating personalized wall displays. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a clean, modern aesthetic. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is high, giving the ad a professional look while still feeling authentic and relatable. The pacing is consistent throughout the ad, with cuts timed to the voiceover to emphasize key points. # Hooks Spoken: Please tell me I'm not the only one who can't get my photos off of my phone and onto my wall. Text overlay: tell / one / photos / my / and / my wall Visual: 00:00–00:03: A static shot of a living room wall with six framed photos arranged above a console table. The table is decorated with vases, books, and a lamp. A couch with pillows and a throw blanket is in the foreground. The room is well-lit with natural light. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty of getting photos off of phones and onto walls. "Please tell me I'm not the only one who can't get my photos off of my phone and onto my wall." # Value propositions - Convenient way to display photos - Easy to order from your phone - Damage-free wall decor # Benefits - Get photos off your phone and onto your wall - Simple and hassle-free - No tools required - Personalize your home decor # Features - Printed and framed photos - Adhesive backing - Easy to hang - Damage-free application - Removable and repositionable # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:03 The ad opens with a shot of a living room wall decorated with framed photos, establishing a context of home decor and personal memories. - 00:03–00:06 The woman in the video asks if anyone else struggles to get photos off their phone and onto their wall, framing the ad as a relatable problem. - 00:06–00:08 She points to a blank wall, emphasizing the struggle she faced before finding a solution. - 00:08–00:11 The woman introduces Mixtiles as a game-changer, positioning the product as a solution to the problem. - 00:11–00:16 She demonstrates how to order Mixtiles from the website, showing the ease of uploading photos and selecting frame options. - 00:16–00:20 The ad shows the Mixtiles arriving at her doorstep, highlighting the convenience of delivery. - 00:20–00:25 She unpacks the Mixtiles, showing the printed and framed photos ready to hang. - 00:25–00:28 The woman demonstrates how to hang the Mixtiles using the adhesive backing, emphasizing the ease and damage-free application. - 00:28–00:33 She shows how easily the Mixtiles can be removed and repositioned, highlighting the flexibility of the product. - 00:33–00:39 The ad concludes with a shot of the completed photo wall and a challenge to viewers to get their photos off their phones and onto their walls using Mixtiles.

# Ad summary This ad promotes photo books that can be made in 5 minutes. The ad shows a person stacking and flipping through the pages of multiple photo books. # Brand positioning This ad presents a brand that values preserving memories in a tangible and accessible way. The brand aims to occupy a space in the consumer's mind as a provider of quick and easy photo book creation. The brand aligns with the values of cherishing moments and making them easily accessible. The brand positioning is functional, emphasizing the simplicity and speed of creating a photo book. # Product The ad features photo books that can be made in 5 minutes. The product is for anyone who wants to preserve their memories in a tangible format. The ad shows a variety of photo books with different cover photos, showcasing the ability to customize the book with personal photos. The USP is the speed and ease of creating a photo book. The ad shows the photo books being stacked and flipped through, highlighting the variety of memories that can be preserved. The ad addresses the purchase barrier of time by emphasizing the 5-minute creation time. # Visual style The ad has a polished aesthetic with natural lighting and smooth transitions. The production quality is high-end, giving it a commercial feel. The pacing is consistent, with static shots and smooth transitions. The audio-visual sync is not particularly emphasized. # Hooks Spoken: 00:00–00:08 [Calm, inviting] Make a photo book in 5 minutes. Text overlay: 00:00–00:08 Make a Photo book / 00:00–00:08 in 5 minutes Visual: 00:00–00:02 A close-up shot of a light brown wooden table. A hand places a square photo book on top of a stack of other photo books. The cover of the top photo book features a group of young people with the year "2024" printed on it. The lighting is soft and natural. The camera is stationary and provides a third-person perspective. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the time and effort required to create a photo book. "Make a photo book in 5 minutes." # Value propositions - Create a photo book in just 5 minutes - Tangible way to preserve memories # Benefits - Preserve memories in a tangible format - Quick and easy creation # Features - Photo books - Can be made in 5 minutes # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a close-up shot of a hand placing a photo book on top of a stack of other photo books. The intention is to showcase the product and its tangible nature. The perspective is from an observer, and the tone is calm and inviting. This moment introduces the product and sets the stage for the rest of the ad. - 00:02–00:04 00:02–00:04 The ad shows a hand flipping through the pages of a photo book. The intention is to highlight the variety of memories that can be preserved in the book. The perspective is from an observer, and the tone is nostalgic and sentimental. This moment builds on the previous moment by showcasing the contents of the photo book. - 00:04–00:08 00:04–00:08 The ad shows a hand placing a photo book on a shelf with other photo books. The intention is to showcase the product as a decorative item. The perspective is from an observer, and the tone is calm and inviting. This moment builds on the previous moment by showcasing the product in a home setting.

# Ad summary A woman shares how she uses the Mixtiles app to create photo books of her travel photos. She shows how easy it is to select photos, change the cover and title, and order the book. She also shows how beautiful the books are and how they make her feel. # Brand positioning Mixtiles is presented as a brand that helps people easily create beautiful photo books from their phone photos. The brand is positioned as a solution to the problem of having a phone full of photos that never see the light of day. The brand aligns with the values of celebrating memories and feelings. The brand pushes against the norm of keeping photos on your phone and not doing anything with them. The brand positioning is both functional (easy to use) and emotional (celebrating memories). # Product Mixtiles photo books are presented as a way to easily create beautiful photo books from your phone photos. The product is for anyone who has a phone full of photos that they want to do something with. The product is easy to use, you can select photos, change the cover and title, and order the book in minutes. The books are high quality and look like coffee table museum book quality. The product addresses the purchase barrier of being too difficult or time-consuming to create a photo book. The ad is telling the viewer that this product is worth trying because it is easy to use, beautiful, and will help you celebrate your memories. # Visual style The ad has a polished, commercial aesthetic. The editing style is quick cuts. The production quality is high-end. The pacing is consistent. The cuts are timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:05 We just got back from Mexico and like clockwork, I had a phone full of photos that would never see the light of day. Text overlay: 00:00–00:05 We just got back from Mexico and like clockwork I had a phone full of photos that would never see the light of day Visual: 00:00–00:02 A woman's hands with bright red nails are flipping through a photo book on a white couch. The photos in the book are of a recent trip to Mexico. The background is a white couch and a white wall. / 00:02–00:05 A woman's hands with bright red nails are flipping through a photo book on a white couch. The photos in the book are of a recent trip to Mexico. The background is a white couch and a white wall. # Funnel stage Consideration # Pain points Having a phone full of photos that never see the light of day. "I had a phone full of photos that would never see the light of day." # Value propositions - Easy to create beautiful photo books from your phone photos - High quality photo books that look like coffee table museum book quality - Celebrate memories and feelings with beautiful photo books # Benefits - Celebrate memories - Those feelings, both big and small, are priceless and deserve to be celebrated # Features - Easy to use - Select photos - Change the cover and title - Order the book in minutes - High quality - Coffee table museum book quality - Clean - Modern - Striking # Call to action None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is sharing her experience with the product. # Storyline - 00:00–00:05 00:00–00:05 The woman is flipping through a photo book and says that she just got back from Mexico and like clockwork, she had a phone full of photos that would never see the light of day. This is from the woman's perspective and is meant to convey the problem that the product solves. - 00:05–00:14 00:05–00:14 The woman says that this time was different because she discovered Mixtiles photo books on the flight home and made one in five minutes. She selected her photos, changed the cover and the title, and ordered it. This is from the woman's perspective and is meant to convey how easy the product is to use. - 00:14–00:21 00:14–00:21 The woman says that when it arrived, it was beautiful, like coffee table museum book quality, clean, modern, and striking. This is from the woman's perspective and is meant to convey how beautiful the product is. - 00:21–00:24 00:21–00:24 The woman says that she is now hooked and went back and made six more. This is from the woman's perspective and is meant to convey how much she loves the product. - 00:24–00:27 00:24–00:27 The woman says that she literally hadn't seen most of those photos since the day she took them. This is from the woman's perspective and is meant to convey the problem that the product solves. - 00:27–00:35 00:27–00:35 The woman says that we take all of these photos for a reason, they make us feel something, and those feelings, both big and small, are priceless and deserve to be celebrated. This is from the woman's perspective and is meant to convey the emotional value of the product. - 00:35–00:39 00:35–00:39 The woman says that the moments we feel compelled to capture deserve more than our camera roll. This is from the woman's perspective and is meant to convey the problem that the product solves. - 00:39–00:44 00:39–00:44 The woman says that with Mixtiles, it's finally easy to do it and do it beautifully. This is from the woman's perspective and is meant to convey the solution that the product provides.

# Ad summary This ad promotes photo books that can be made in 5 minutes. # Brand positioning This ad presents a brand that values preserving memories through tangible photo books. The brand positions itself as a modern solution to traditional photo albums, offering a quick and easy way to create personalized keepsakes. The brand aligns with a lifestyle that appreciates both convenience and sentimentality, appealing to those who want to hold onto special moments without the hassle of complicated processes. The brand pushes against the norm of digital-only photo storage by emphasizing the emotional value of physical prints. # Product The product is a customizable photo book that can be created in just 5 minutes. It is designed for anyone who wants to preserve their memories in a tangible format. The photo books feature a clean, modern design with a photo cover and high-quality pages. The key selling point is the speed and ease of creation, addressing the common barrier of time and complexity associated with traditional photo albums. The ad shows the books being used to commemorate various occasions and trips, highlighting their versatility and personal touch. # Visual style The ad has a clean, polished aesthetic with natural lighting. The editing style is simple, with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with a moderate tempo. # Hooks Spoken: 00:00–00:08 Make a Photo book in 5 minutes Text overlay: 00:00–00:08 Make a Photo book in 5 minutes Visual: 00:00–00:03 A hand pulls out a photo book from a shelf of similar books. The books are standing upright on a wooden surface, held in place by a marble bookend. The book covers feature various photos, including landscapes and portraits. The background is a bright, neutral-toned room with minimalist decor. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of time-consuming and complicated photo album creation processes. "Make a Photo book in 5 minutes" # Value propositions - Create a photo book in just 5 minutes # Benefits - Preserve memories in a tangible format - Quick and easy creation - Personalized keepsakes # Features - Customizable photo books - Photo cover - High-quality pages # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:03 A hand pulls out a photo book from a shelf of similar books. - 00:03–00:05 The hand flips through the pages of the photo book. - 00:05–00:08 The hand places the photo book on a stack of similar books.

# Ad summary The ad features black and white photos of a couple on their wedding day, displayed on the wall using Mixtiles, emphasizing the ease and appeal of creating a house filled with memories. # Brand positioning Mixtiles is presented as a simple, damage-free solution for hanging photos, making it easy for anyone to create a personalized and visually appealing space. The brand focuses on turning cherished memories into tangible decor without the hassle of traditional picture frames and nails. By offering self-adhesive tiles, Mixtiles aims to simplify the process of home decoration and personalization, positioning itself as an accessible and convenient option for creating a 'house of memories.' # Product Mixtiles are self-adhesive photo tiles designed for easy and damage-free wall display. They allow users to create personalized wall decor using their own photos. These tiles stick to walls without nails or tools, making them repositionable and ideal for renters or anyone who wants to avoid damaging their walls. Mixtiles aims to make it easy to turn personal photos into a gallery wall, offering a simple way to decorate and personalize living spaces. The ad conveys that Mixtiles are worth buying because they offer a hassle-free way to display memories and create a personalized home environment. # Visual style The ad has a clean, bright aesthetic with a focus on simplicity and sentimentality. The editing is smooth and straightforward, with static shots and minimal transitions. The production quality is polished, giving a commercial feel. The pacing is moderate, with cuts timed to the music. The use of black and white photos adds a timeless and emotional touch. # Hooks Text overlay: 00:00–00:03: These are the pictures our kids will grow up around Visual: 00:00–00:03: Close-up shot of three framed black and white photos hanging on a light gray wall. The photos show a bride and groom on stone steps. The lighting is bright and even. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of traditional picture hanging being difficult and potentially damaging to walls. # Value propositions - Turn cherished memories into tangible decor without the hassle of traditional picture frames and nails - Easy and damage-free wall display # Benefits - Create personalized wall decor - Hassle-free way to display memories - Simple way to decorate living spaces # Features - Self-adhesive photo tiles - Damage-free wall display - Easy to reposition # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand tells the story through visuals and text, showcasing how Mixtiles can create a 'house of memories.' # Storyline - 00:00–00:03 The ad begins with a close-up shot of three framed black and white photos hanging on a wall. - 00:00–00:03 The photos feature a bride and groom standing on stone steps. The message conveyed is that these are precious memories. - 00:00–00:03 The perspective is from someone admiring the photos, setting a sentimental tone. - 00:03–00:09 The ad transitions to a wider view, showing a young couple hanging the framed photos on the wall, revealing that the framed photos are Mixtiles. - 00:03–00:09 This visual implies ease of use and personalization. The perspective shifts to the couple decorating their home. - 00:03–00:09 The shift highlights the simplicity and convenience of using Mixtiles to create a house of memories.

# Ad summary An image ad for Mixtiles, a renter-friendly wall art solution, showcases a wall art arrangement in a cozy, neutral-toned living space, emphasizing the product's ease of use and aesthetic appeal. A woman admires the displayed photo tiles, reinforcing the ad's message of personalization and home decor. # Brand positioning Mixtiles presents itself as an innovative solution for easily creating personalized wall art. Targeting customers who want to avoid damaging walls, the brand positions itself as renter-friendly with its damage-free hanging system. It promotes the values of personalization, ease of use, and aesthetic enhancement, offering a convenient way to display memories and add style to living spaces without the commitment of traditional decorating methods. The positioning is both functional, solving the problem of wall damage, and emotional, connecting to the desire for a personalized and stylish home environment. # Product The ad features Mixtiles, which are lightweight photo tiles designed for creating custom wall art arrangements. The product allows users to easily display their photos without damaging walls, making it suitable for renters or anyone who prefers a damage-free decorating option. The Mixtiles come in various frame styles and sizes, offering flexibility in design and arrangement. The advertisement showcases the ease of hanging Mixtiles, which can be repositioned as desired, and implies the product's ability to personalize and enhance living spaces. The ad also shows that Mixtiles can be used to create eye-catching displays with minimal effort. # Visual style The ad employs a clean and inviting visual aesthetic. The production quality appears to be professionally styled with natural lighting and a warm color palette. The image treatment includes soft focus and a slightly desaturated color scheme, creating a calming atmosphere. The overall style is consistent with contemporary home decor trends, likely intended to appeal to users on platforms like Instagram and Pinterest. The strategic use of a real-life interior setting helps to create a relatable and aspirational context for the product. # Hooks Headline: Renter Friendly Wall Art # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of renters who want to personalize their living spaces but are limited by restrictions against damaging walls. # Value propositions - Renter Friendly Wall Art # Benefits - Wall art that doesn't damage walls # Features - Renter Friendly Wall Art # Call to action None used. # Social proof - None used. # Point of view - Customer: The woman in the ad is positioned as the customer, expressing admiration for the Mixtiles displayed on the wall. # Storyline - The ad begins with an interior shot of a room with a wall decorated with framed Mixtiles, immediately drawing the viewer's attention to the product in a real-life setting. The intention is to visually showcase the aesthetic impact and versatility of Mixtiles as a home decor solution, seen from the viewer's perspective. - The image then focuses on a woman admiring the wall art, highlighting the personal connection and emotional satisfaction derived from displaying meaningful photos. This part of the story is told from an observer's perspective. - Finally, the overall scene reinforces the renter-friendly aspect of Mixtiles, addressing a common concern for those who want to decorate without damaging walls. This part of the story is told from the brand's perspective.

# Ad summary This ad showcases Mixtiles, a product that allows you to easily stick and restick photos to your walls. The ad features a family taking a photo of their baby in a bathtub, printing it with Mixtiles, and sticking it to the bathroom wall. # Brand positioning Mixtiles is presented as a convenient and user-friendly solution for displaying photos on walls without the hassle of traditional framing or complicated installation. The brand aims to occupy a space in the consumer's mind as a modern, accessible, and damage-free way to personalize their living spaces with cherished memories. The brand aligns with values of simplicity, ease of use, and personalization, catering to individuals who want to showcase their photos in a stylish and effortless manner. Mixtiles pushes against the norms of traditional picture framing, offering a functional and emotional solution that empowers customers to create personalized decor without the commitment or complexity of traditional methods. # Product Mixtiles are presented as a hassle-free solution for displaying photos on walls. The product is designed for anyone who wants to personalize their living spaces with photos without the need for nails or complicated installation. Mixtiles feature an adhesive backing that allows them to be easily stuck and restuck to walls without causing damage. The ad highlights the convenience and simplicity of Mixtiles, emphasizing their ability to transform any space into a personalized gallery in minutes. The product addresses the purchase barrier of complicated installation and potential wall damage, offering a user-friendly alternative that makes decorating with photos accessible to everyone. The ad conveys that Mixtiles are worth trying or buying because they offer a quick, easy, and damage-free way to showcase cherished memories and personalize any room. # Visual style The ad has a bright and clean aesthetic, with a focus on showcasing the product in a real-life setting. The editing style is quick and dynamic, with smooth transitions between shots. The production quality is polished, giving the ad a professional and appealing look. The pacing is consistent, with cuts timed to the music beats. The audio-visual sync enhances the overall viewing experience. # Hooks Spoken: Female 1: Who's hiding in the clouds? Text overlay: BABY ON BOARD (YOUR BATHROOM WALL) / ft. MIXTILES Visual: 00:00–00:02: A man and woman stand in front of a white wall, holding a black frame. The man is wearing a tan shirt and a black baseball cap, and the woman is wearing a black jacket and leggings. A baby is in the center of the frame. There is a black light fixture hanging from the ceiling. / 00:02–00:03: A Mixtiles photo of the baby is on a white wall. / 00:03–00:04: A Mixtiles photo of the baby with a yellow rubber duck on its head is on a white wall. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of complicated installation and potential wall damage associated with traditional picture framing. # Value propositions - Quick, easy, and damage-free way to showcase cherished memories - Simple solution for displaying photos on walls without complicated installation # Benefits - Personalize living spaces - Transform any space into a personalized gallery in minutes - Hassle-free photo display # Features - Adhesive backing - Easy to stick and restick - Damage-free # Call to action None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer using and enjoying the Mixtiles product. # Storyline - 00:00–00:02 A couple holds a black frame in front of them, with their baby in the center. - 00:02–00:03 The frame turns into a Mixtiles photo of the baby. - 00:03–00:04 The Mixtiles photo now has a yellow rubber duck on the baby's head. - 00:04–00:05 A man is shown bathing the baby in a tub full of bubbles. - 00:05–00:07 The man and woman are taking a photo of the baby in the tub with a rubber duck on its head. - 00:07–00:08 The woman peels the backing off of the Mixtiles photo. - 00:08–00:11 The woman sticks the Mixtiles photo to the bathroom wall. - 00:11–00:14 The woman is holding the Mixtiles photo in front of a bed. - 00:14–00:17 The baby is shown in the tub full of bubbles.

# Ad summary The ad features a woman sitting in her car, talking about a photo book she made using Mixtiles. She shows the photo book to the camera, highlighting its image quality and how it's a great way to preserve vacation memories. # Brand positioning Mixtiles are presented as a solution for preserving and displaying digital photos in a tangible format. The brand aims to occupy a space in the consumer's mind as a modern and convenient way to create personalized photo products. The brand is portrayed as a way to bring digital memories to life, preserve them, and create something physical that can be enjoyed. The brand is emotional, focusing on the joy of reliving memories. Mixtiles offers a way to create high-quality photo books, which goes against the norm of allowing photos to only exist in digital formats. # Product The advertised product is a Mixtiles photo book, which is a physical book filled with photos printed on each page. Each page has one photo. The photo book is a way to preserve vacation memories and bring digital photos to life. It is for anyone who wants to display digital photos in a tangible format. The book consists of 100 pages, and the presenter had about 200 pictures in her book. It's described as having "absolutely beautiful colors." The product addresses the issue of photos staying on phones, not being displayed or enjoyed. # Visual style The ad has a casual, UGC feel with natural lighting. It appears to be shot in a car. There are frequent jump cuts. The production quality is simple, supporting a casual and relatable tone. The editing style is quick. The audio-visual sync is timed to the spoken words. # Hooks Spoken: Female 1: My daughter-in-law talked to me into using Mixtiles. Text overlay: My daughter-in-law / into / Mixtiles Visual: 00:00–00:02: A woman with blonde hair sits in the driver's seat of a car. She is wearing a black top and a leopard print dress, gold hoop earrings, and a gold necklace. The camera is positioned at chest-level, capturing her from the chest up. The background shows trees and buildings through the car window. # Funnel stage Consideration # Pain points The pain point is that vacation photos often "just stay in our phones," unseen and unappreciated. # Value propositions - Turning digital memories into a tangible photo book. - Offering a visually appealing way to enjoy vacation photos. # Benefits - A way to preserve vacation memories - Brings digital photos to life - Absolutely beautiful colors # Features - One picture per page - 100 pages - Approximately 200 pictures # Call to action You may need to get you one. # Social proof - "My daughter-in-law talked to me into using Mixtiles" – Female 1 (Customer) # Point of view - Customer 100% – The ad is entirely from the perspective of a woman in her car reviewing the product. # Storyline - 00:00–00:02 A woman sits in her car and explains that her daughter-in-law introduced her to Mixtiles. - 00:02–00:05 She holds up a Mixtiles photo book, showing vacation photos. She says they are fun to look at. - 00:05–00:08 She continues to flip through the photo book, showing various vacation photos. She highlights how pictures often stay on phones. - 00:08–00:10 She shows the photo book again, emphasizing that it displays one picture per page. - 00:10–00:13 She displays a picture of a sunset in the photo book and describes it as beautiful colors. - 00:13–00:18 She highlights that the book contains 200 pictures across 100 pages. - 00:17–00:19 She recommends that viewers consider getting a Mixtiles photo book for themselves.

# Ad summary This ad features a woman in her car showing off a photo book she made through Mixtiles using images she selected. She recommends it as a fun gift to give someone. # Brand positioning Mixtiles is a photo printing service that appears to focus on ease and convenience, allowing customers to create unique photo displays through simple digital uploads. The brand aims to occupy a space in the consumer's mind as a provider of easy, personalized photo gifts, especially through their photo books. They align with a lifestyle of capturing memories and creating personalized home decor, emphasizing simplicity and fun. The ad ignores the norm of traditional photo albums, focusing instead on modern, digital photo books. Mixtiles' positioning is emotional, tapping into the desire to preserve memories and share them in a tangible way. # Product The product featured in the ad is a photo book created through Mixtiles. The photo book allows users to upload their favorite pictures, arrange them into a book, and gift it to someone or keep it for themself. Each page of the book contains one photo, and a 100-page book can hold up to 200 pictures. This book offers a tangible way to hold memories and moments. The book addresses the barrier of time and effort by offering a quick and easy way to make a photo book without having to source the materials or arrange for printing. # Visual style The ad has a natural and casual aesthetic, resembling user-generated content. The editing is simple, with static shots and a few quick cuts to transition between the speaker and the product. The production quality is decent, giving off a UGC feel which helps create a relatable tone. The pacing is consistent, and the cuts are timed to the speaker's voiceover, enhancing the overall message. # Hooks Spoken: 00:00–00:02 My daughter-in-law talked to me into using Mixtiles. Text overlay: 00:00–00:02 My daughter-in-law / 00:01–00:03 Mixtiles Visual: 00:00–00:02 The camera is positioned inside a car, capturing a woman from the chest up. She has blonde hair, fair skin, and is wearing a black shirt under a leopard print overall dress, gold hoop earrings, and makeup. She is looking directly at the camera and talking. The background is blurred, but shows trees and buildings through the car windows. # Funnel stage Consideration # Pain points The potential pain point is the time and effort required to create a physical photo album from selecting and printing the photos to assembling the album. This ad promotes Mixtiles as a way to quickly and easily make a photo book. # Value propositions - Photo book that makes it easy to preserve tangible memories. - A fun gift that is easy to make through Mixtiles # Benefits - Easy photo gifts - Showcase memories # Features - Photo books - Each page of the book contains one photo - A 100-page book contains 200 pictures # Call to action You may need to get you one. # Social proof - "My daughter-in-law talked to me into using Mixtiles."- Female 1 (Customer) # Point of view - Customer 100% – This ad is delivered from the perspective of a customer who appears to be a creator sharing her positive experience with the brand. # Storyline - 00:00–00:02 00:00–00:02 The creator shares that her daughter-in-law introduced her to Mixtiles, setting the stage for the product endorsement. The creator's tone is friendly and conversational, positioning her as a relatable source of information. - 00:02–00:06 00:02–00:06 The creator shows the photo book she created through Mixtiles and flips through the pages, highlighting various photos of landscapes, family, and personal moments. The message is to showcase the quality and variety of images the photo book can hold, which is visually conveyed through vibrant, clear imagery. The audience experiences the product through the creator's eyes, seeing the photo book as a treasured memory keepsake. The tone is enthusiastic and appreciative. - 00:06–00:08 00:06–00:08 The creator continues to flip through the book, showing more pictures and emphasizing how fun the book is. This is a continuation of the previous moment, reinforcing the enjoyment and emotional value of the product. The perspective remains with the creator, sharing personal memories, while the tone is friendly and fun. - 00:09–00:11 00:09–00:11 The creator then highlights that each page of the book features a single image, as opposed to multiple images per page. This is a product detail that is being explained from the brand's perspective through the creator. The tone is informative and factual. - 00:11–00:15 00:11–00:15 The creator states that the book featured has 100 pages and contains approximately 200 images. This shares product details that are delivered from the brand's perspective through the creator. The tone is informative and friendly. - 00:15–00:17 00:15–00:17 The creator flips through the book again, stating how fun it is to use, continuing to show more pictures. This is a continuation of the previous moment, reinforcing the enjoyment and emotional value of the product. The perspective remains with the creator, sharing personal memories, while the tone is friendly and fun. - 00:17–00:19 00:17–00:19 The creator then ends the ad with a call to action, telling the viewer that they might need to get one for themself. This line is delivered from the brand's perspective, with the tone being casual and suggestive.

# Ad summary A woman shows off her Mixtiles wall art featuring family photos. She removes the peel and stick backing and adheres them to the wall one by one. # Brand positioning Mixtiles is presented as a modern and simple solution for displaying memories as physical wall art. The brand emphasizes the importance of preserving memories beyond social media by printing and framing personal photos. Mixtiles aligns with a lifestyle that values home decor, personal connection, and tangible keepsakes, positioning itself as an alternative to purely digital photo storage. The brand leans into emotional connection and accessibility, making displaying memories easy and stylish. # Product Mixtiles are lightweight photo tiles that adhere to walls with a peel-and-stick backing, allowing for easy installation and repositioning without nails or tools. The frames are designed with a simple, modern aesthetic that complements any interior. Mixtiles offers a convenient way to display cherished memories as physical wall art, preserving them beyond social media. The tiles are easy to handle, repositionable, and don't damage walls, addressing common barriers to traditional picture hanging. # Visual style The ad has a bright, clean aesthetic with natural lighting and a minimalist interior design. The editing is smooth with static shots. The production quality is polished. The cuts are timed to the music. The overall feel is light and airy, emphasizing simplicity and ease of use. # Hooks Spoken: 00:00–00:06: Don't let social media be your only archive Text overlay: 00:00–00:20: Don't let social media be your only archive Visual: 00:00–00:01: Close-up shot of a person's hands peeling off the adhesive backing from a square photo tile. The tile has a black back and a white peel-off sticker. The tile sits on a light wood table among other framed photos with similar light wood frames. The lighting is bright and natural. / 00:01–00:02: Medium shot of a woman in a white dress placing framed photos on a white wall. The frames are light wood and the photos feature various scenes. The camera is static. / 00:02–00:04: Wide shot of a woman in a white dress peeling off the adhesive backing from a framed photo on a light wood table. The table has several framed photos scattered on it. In the background, a white wall with a set of framed photos, a light wood credenza, a large paper lantern hanging from the ceiling, and a green potted plant. / 00:04–00:06: Medium shot of a woman in a white dress attaching the framed photo to the white wall. The wall already has several framed photos in a grid arrangement. The camera slightly zooms in as she attaches the photo. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of photos only existing on social media and the desire to preserve them physically. "Don't let social media be your only archive." # Value propositions - Turn your digital photos into physical wall art - Easily create a personalized gallery wall # Benefits - Easy installation - No nails or tools required - Repositionable - Preserves memories beyond social media # Features - Peel-and-stick backing - Lightweight frames # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is shot from the perspective of a satisfied user displaying and arranging her personal Mixtiles. # Storyline - 00:00–00:01 The ad begins with a close-up of hands peeling the backing off a photo tile. - 00:00–00:03 The perspective widens to show a table with multiple Mixtiles. - 00:01–00:02 The woman attaches photos to the wall. - 00:03–00:04 The woman removes the sticky backing from a photo. - 00:04–00:20 The woman adds the photo to the wall and positions it.

# Ad summary This ad features a dachshund named Ren, and their owner's discovery that you can upload your pet's photo to the Mixtiles website and quickly receive a wall-ready picture of your pet. # Brand positioning Mixtiles is a brand that offers an easy solution for creating and displaying wall art from personal photos. The brand differentiates itself by providing high-quality, framed photo tiles that are lightweight, magnetic, and easy to hang without nails. Mixtiles caters to individuals who want to personalize their living spaces quickly and without the hassle of traditional framing and hanging methods. The brand presents a functional value by highlighting its ease of use and convenience, which is particularly appealing to busy individuals or those who prefer a non-permanent decorating option. The brand is positioned to be fun, modern, and pet friendly. # Product Mixtiles are framed photo tiles designed for easy wall display. Customers can upload their favorite photos through the Mixtiles website, customize the tiles with different frames and sizes, and receive lightweight, magnetic tiles ready to hang on any wall. The magnetic backing allows for easy repositioning and doesn't require nails or tools, addressing the common frustration of damaging walls during decoration. The ad highlights the ease of use, speed (ready in 4 minutes), and convenience of the product, positioning it as a simple and effective way to personalize living spaces with high-quality photo displays. It is geared toward people who want to memorialize their pets. # Visual style The ad has a casual and relatable visual style, with a mix of selfie-style shots, handheld camera movements, and static shots of the product. The editing style includes quick cuts to maintain a fast pace, interspersed with longer shots to showcase the product and the user's reactions. The production quality feels like a hybrid of UGC and polished commercial, giving it a personal touch while still maintaining a professional look. The pacing is consistent, with about 15 cuts per minute, and many text elements are synced to the rhythm of the background music. The warm lighting and natural settings enhance the cozy, pet-friendly tone of the ad. # Hooks Spoken: 00:07–00:08 Alright y'all Text overlay: I found Ren's lost twin Visual: 00:00–00:01 Close up on a brown dachshund wearing a colorful sweater, sitting on a blue blanket with orange paw prints. The background is a softly lit room with white blinds. / 00:01–00:02 The camera pans downward to show a closed Mixtiles delivery box. The box is red with gold lettering. / 00:02–00:04 The camera pans upward to show a framed black and white Mixtiles photo of a brown dachshund in a laundry room. / 00:04–00:07 The camera pans to the right to show the live dachshund approaching the framed black and white photo of a similar looking dog. The dog sniffs the picture. # Funnel stage Consideration # Pain points The ad addresses the pain point of wanting to display photos easily without the need for nails or complex installation processes. # Value propositions - The magnetic feature makes hanging photos on the wall quick and easy. # Benefits - easy application # Features - magnetic - literally peel this off - you stick it on the wall - ready in 4 minutes - change frames and sizes # Call to action y'all go to mixtiles # Social proof - "Ren that's you" – Female 1 (Customer) # Point of view - Customer 100% – The ad is entirely from the perspective of a Mixtiles customer showing off the product. # Storyline - 00:00–00:05 00:00–00:05 The video opens with a close-up shot of a dog, Ren, followed by shots of various framed photos of Ren on the wall. The intention is to playfully suggest that the creator has 'found Ren's lost twin' and show multiple depictions of the same dog in different scenarios. - 00:05–00:07 00:05–00:07 A dachshund is shown looking at a framed photo of a similar looking dog hanging on a wall. The intent is to playfully portray Ren connecting with their 'twin'. The tone is lighthearted and humorous. - 00:07–00:10 00:07–00:10 The creator reveals that they ordered the photos from Mixtiles. This transition reveals that the ad is promoting Mixtiles, framing the initial mystery as a setup for the product. - 00:10–00:15 00:10–00:15 The creator expresses their excitement and surprise at seeing more framed photos of Ren. This moment emphasizes the personal connection and emotional value of the product, showcasing the customer's positive reaction to receiving customized pet portraits. - 00:15–00:22 00:15–00:22 The creator shows a Mixtiles frame and demonstrates that the photo tiles are magnetic and can easily peel and stick to walls. This aims to address the practical benefits of Mixtiles, emphasizing the convenience and ease of installation. - 00:22–00:30 00:22–00:30 The creator shows a phone screen displaying the Mixtiles website, showing the steps for uploading a pet photo and the multiple frame designs available. The intention is to demonstrate the ease and speed of the process, encouraging viewers to create their own personalized tiles. - 00:30–00:37 00:30–00:37 The creator shares the final product, showing multiple framed photos of Ren displayed on the wall, and urging viewers to check out Mixtiles. The tone is enthusiastic and encouraging, aiming to drive viewers to purchase the product.

# Ad summary This ad showcases the Mixtiles photobook service, emphasizing its ease of use with one-tap photo book creation and the high quality of the printed product. It targets individuals who value preserving memories through high-quality physical albums and are looking for a hassle-free way to create them. # Brand positioning Mixtiles is presented as a modern, convenient service that transforms digital photos into high-quality, tangible keepsakes. The brand emphasizes ease of use and quality, offering a straightforward solution for creating lasting memories. The brand aligns with a lifestyle of valuing personal connections, travel, and milestone celebrations. Mixtiles pushes against the norm of traditional, time-consuming photo album creation, presenting a functional yet emotionally resonant service. The ad appeals to consumers who seek simplicity and quality in preserving their memories. # Product Mixtiles offers a service that transforms digital photos into professionally bound photobooks. The process involves simply selecting photos from a phone’s gallery, with the Mixtiles app automatically arranging them into a book format. The primary USP is the effortless one-tap photo book creation. Additional features include a flat price per-size (regardless of page count) and incredible quality printing. The service is designed for anyone looking to create tangible mementos of their experiences and memories, eliminating the usual hassle and time commitment associated with traditional photobook creation. Mixtiles addresses the purchase barrier of complexity by offering an exceptionally simple and efficient way to create high-quality photobooks. # Visual style The ad features a clean, modern aesthetic with a blend of polished shots and UGC-style visuals. The editing style includes quick cuts and smooth transitions, creating a brisk and engaging pace. The production quality is high, with attention to detail in the product shots and app interface. The ad has a pace of approximately 15 CPM. Cuts are timed with the music track, creating a cohesive viewing experience. # Hooks Text overlay: 00:00–00:03 Why have kids when you can travel the world? Visual: 00:00–00:03 A man’s hands flip rapidly through a photo book on a white countertop. He wears a blue dress shirt and a brown leather watch. The book contains various travel photos. Text overlay in white reads, “Why have kids when you can travel the world?” The camera is stationary, focusing on the book’s pages. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration addressed is the hassle and time commitment involved in creating traditional photo albums. "One tap photo books" explicitly addresses this pain point. # Value propositions - Effortless photobook creation with one-tap functionality makes preserving memories simple and quick. - Flat price per-size (regardless of page count) offers transparent pricing, ensuring no surprises. - Incredible quality provides lasting, vibrant mementos for the user. # Benefits - Effortless photobook creation - Cost-effective pricing - High-quality prints # Features - One tap photo books - Flat price per-size (regardless of page count) - Incredible quality # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product's features and benefits, and guiding the viewer through the user experience. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a man flipping through a photo book. A text overlay asks, "Why have kids when you can travel the world?" This presents a provocative question intended to capture attention and frame the ensuing content around life's adventures. - 00:03–00:04 00:03–00:04 A woman stacks several Mixtiles photobooks on a table, showing the accumulation of memories. - 00:04–00:08 00:04–00:08 A hand navigates the Mixtiles app on a smartphone, selecting photos for a photo book. This highlights the ease of use and digital integration of the service. - 00:08–00:12 00:08–00:12 The camera flips through the pages of a completed Mixtiles photobook. The text overlay states: "Flat price per-size (regardless of page count)" highlighting the product’s pricing structure. - 00:12–00:15 00:12–00:15 The camera zooms in on a close-up photo in the photobook showing a couple. The text overlay states "Incredible quality," emphasizing the product's high-quality finish. - 00:15–00:18 00:15–00:18 A rapid montage of images flashes through the photobook, capturing different experiences and memories, followed by a text overlay displaying the Mixtiles website address.

# Ad summary This ad promotes Mixtiles, focusing on how easy they are to use, especially for busy moms during their children's nap time. # Brand positioning Mixtiles is presented as a solution for decorating walls easily, particularly appealing to parents who want to display family photos without the hassle of traditional framing. The brand is positioned as convenient and simple, aligning with a busy lifestyle where time and ease of use are valued. Mixtiles aims to occupy the space in the consumer's mind as a practical, user-friendly alternative to traditional picture frames, emphasizing simplicity and ease of use. The ad promotes an emotional connection to family memories while ignoring the formal, time-consuming process of traditional framing. It focuses on functional benefits such as ease of installation and repositioning. # Product Mixtiles are described as an easy way to decorate walls with photos. The product consists of framed photo tiles that can be easily attached to walls using an adhesive backing, allowing for repositioning without causing damage. They are marketed toward anyone looking for a simple way to display photos, but the ad particularly highlights use by mothers. The key USPs include their reusability and easy hanging system, eliminating the need for nails or complicated installation. The ad suggests that Mixtiles can be hung during nap-time due to how quick and easy they are to install, thus addressing the barrier of time constraints for busy individuals, especially parents. The ad conveys that Mixtiles are worth buying because they offer a hassle-free way to personalize your living space with cherished memories. # Visual style The ad has a polished UGC feel, with bright, natural lighting and smooth transitions. The production quality suggests a hybrid approach, blending casual, relatable content with professional editing. The pacing is moderate and steady. The video uses static shots to focus on the product's ease of use. # Hooks Spoken: Female 1: Mixtiles are my favorite nap-time hobby. Text overlay: Mixtiles are my favorite nap-time hobby 💕 Visual: 00:00–00:02: A woman with long blonde hair, dressed in a white pajama set, stands in front of a white wall on which eight framed photos are hung. She's in a brightly lit modern home with a glass-walled feature on the right, possibly a fish tank. She is reaching to hang another framed photo, with several more leaning against the wall on the floor. The camera is stationary, positioned at a medium distance, capturing the woman from the waist up. The framing is slightly low, angled up to emphasize the height of the wall display. The photos on the wall are a mix of family portraits, maternity shots, and images of a baby. The woman’s expression is focused as she carefully positions the tile. # Funnel stage Top of funnel (Awareness) # Pain points The main pain point is the difficulty and time commitment associated with traditional wall decorating and photo framing, particularly for busy parents. # Value propositions - Mixtiles are easy to hang - Mixtiles are reusable # Benefits - Decorate walls easily - Quick and easy to install # Features - Easy to hang - Reusable # Call to action None used. # Social proof - "Mixtiles are my favorite nap-time hobby" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a user demonstrating the product's ease of use in a home setting. # Storyline - 00:00–00:12 00:00–00:12: A woman in loungewear is shown hanging and rearranging framed photos on a wall. This presents Mixtiles as an easy way to decorate walls with personal photos, appealing to those who want a simple solution. The scene is from the customer's perspective, highlighting the product's user-friendliness, and the tone is casual and relatable.

# Ad summary This ad features a young girl sharing her excitement about receiving a shipment of Mixtiles, showcasing how easy they are to install, even for a child. # Brand positioning Mixtiles is presented as an easy and fun way to display photos on walls. The brand is positioned for families and individuals who want to personalize their space with memorable moments. The ad emphasizes ease of use and accessibility, suggesting that anyone, even a young child, can install these picture tiles. Mixtiles is presented as a modern alternative to traditional picture framing, making decorating simple and enjoyable. The brand's tone is playful and family-friendly, aligning with a lifestyle that values personal memories and easy solutions. # Product Mixtiles are presented as a simple, damage-free way to decorate walls with photos. These square picture tiles adhere directly to walls, eliminating the need for nails or complicated hanging systems. The product is suitable for anyone looking to personalize their space with photos, especially those who want an easy and commitment-free solution. Mixtiles feature a square design with a black frame, and the ad showcases how easily they can be installed. The primary USP is the ease of installation and the ability to reposition the tiles without damaging walls. The ad addresses the purchase barrier of complicated installation by showing a four-year-old installing them. The ad highlights how Mixtiles can be used to display personal photos and create a visually appealing wall display. # Visual style The ad has a bright and cheerful aesthetic, with natural lighting and a clean, modern home setting. The editing style is simple with static shots. The production quality has a UGC feel, with a focus on authenticity and relatability. The pacing is consistent, matching the upbeat and positive tone of the ad. The audio and visual elements are synchronized, with cuts and actions timed to match the spoken lines and music. # Hooks Spoken: 00:02–00:04: My Mixtiles are here! Text overlay: My Mixtiles are here! Visual: 00:02–00:05: Outside, a young girl in a white shirt with black polka dots and black leggings is standing on the porch by a brown door and a package. She looks directly at the camera and smiles. The camera follows the girl as she turns around and runs towards a package that is on the front porch. The camera is at eye level with the girl and moving with her as she runs. # Funnel stage Top of funnel (Awareness) # Pain points The frustration of difficult or damaging wall decor is implied through the focus on easy, damage-free installation. "It's so easy, a 4-year-old could do it." # Value propositions - Easy installation: "It's so easy, a 4-year-old could do it." - Damage-free: The product adheres directly to walls, eliminating the need for nails or complicated hanging systems. - Personalization: Display personal photos and create a visually appealing wall display. # Benefits - Personalize your space - Easy to use - Commitment-free decorating # Features - Easy to install - Damage-free # Call to action None used. # Point of view - Customer 100% – The ad is told from the perspective of a child excitedly unboxing and using the product, creating a relatable and engaging experience for viewers. # Storyline - 00:00–00:02 The ad opens with a shot of Mixtiles already hung on a wall, suggesting the end result. - 00:02–00:04 A young girl excitedly announces the arrival of her Mixtiles order. - 00:04–00:05 The girl runs toward a package that is on the front porch. - 00:05–00:07 The girl sits on the floor and opens the package to reveal the Mixiles inside. - 00:07–00:09 The girl shows her favorite picture. - 00:09–00:12 The girl says that she will put the Mixtiles on the wall with her mama. - 00:13–00:16 She says that Mixtiles are so easy that a four-year-old could do it. - 00:16–00:19 The ad shows the girl and her mother hanging the Mixtiles on the wall. - 00:19–00:22 The ad ends with the girl in front of a wall filled with Mixtiles saying that she loves her Mixtiles.

# Ad summary The image shows a golden retriever appearing in a police line up. The dog is wearing a striped shirt and holding a sign that says "Guilty" and "Paws & Order Detention." The image plays on the popular TV show Law & Order, suggesting that dogs are sometimes guilty of crimes. # Brand positioning The brand is not explicitly mentioned in the ad but is implied to be a brand that sells products for dogs. The ad uses humor to connect with pet owners and suggests that even though dogs can be mischievous, they are still loved and part of the family. # Product There is no product being advertised in the image. It is just an advertisement showing a golden retriever dog holding a sign that says "GUILTY Paws & Order Detention." # Visual style The ad has a humorous and playful visual style, reminiscent of a meme or internet joke. The production quality appears to be high, with careful attention to detail in the lighting, composition, and styling of the dog. The image treatment is minimal, with no obvious filters or color grading applied. The typography is simple and legible, contributing to the overall clarity of the image. The style is designed to be attention-grabbing and easily scannable in a social media feed, using a familiar visual trope (the police lineup) in an unexpected way. # Hooks Headline: GUILTY # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - External source: The POV is that of an outside observer, similar to someone watching a scene unfold, allowing for a humorous appreciation of the situation. # Storyline - The image presents a golden retriever in a classic police lineup setup. The heights are marked in feet and inches on the wall behind the dog, implying it has been arrested. This is intended to be humorous and attention-grabbing. The POV is that of someone who is observing the scene, as if it is a real police lineup. - The dog is wearing a black and white striped shirt. This is reminiscent of old-timey prisoner uniforms. This detail reinforces the humorous narrative by creating a visual joke. The audience is experiencing it from an objective perspective as an outside observer. - The dog holds a placard that reads 'GUILTY' with a play on words 'Paws & Order Detention', parodying the television show Law & Order. This reinforces the theme of canine mischief. The audience sees the dog through the lens of a humorous narrative.