How Ffern Advertises on Meta

# Ad summary This ad showcases the Ffern fragrance discovery kit, highlighting its unique packaging and scents. The ad positions Ffern as a brand offering a bespoke sensory experience, emphasizing the seasonal nature of their fragrances and encouraging viewers to join the waiting list. # Brand positioning Ffern is presented as an artisanal fragrance brand, focusing on handcrafted, seasonal scents. The brand embraces a natural, refined aesthetic, aligning with values of craftsmanship, exclusivity, and sensory exploration. Ffern pushes against the mass-produced perfumes found in typical department stores and evokes a sense of natural beauty and seasonal change. The brand positioning blends functional product attributes (seasonal, natural ingredients) with an emotional connection to nature and a unique sensory experience. # Product The advertised product is the Ffern fragrance discovery kit, designed to introduce customers to their seasonal scent, Spring 24. The kit includes bespoke artwork, trinkets, a vegan terracotta fragrance stone, and the seasonal fragrance itself. The scent is composed of rose de Mai, bergamot, and bitter orange, creating a luminous and fresh aroma. The product is targeted towards fragrance enthusiasts who appreciate artisanal craftsmanship and wish to experience seasonal scents. A unique selling point of Ffern is that each fragrance is made only once, adding an element of exclusivity and urgency. The purchase barriers addressed are commitment to a full-size fragrance before experiencing it, as the kit allows customers to sample the scent before investing in a larger bottle. # Visual style The ad's overall aesthetic is artisanal and refined, with a polished yet natural feel. The editing style employs smooth transitions and static shots, enhancing the sense of calm and sophistication. The production quality is high-end, creating an atmosphere of exclusivity and craftsmanship. Visual motifs include botanical imagery, natural light, and close-ups of textures, emphasizing the brand's connection to nature. The pacing is consistent, with a moderate tempo that allows viewers to appreciate the details of each shot. # Hooks Spoken: What does spring smell like? Text overlay: What does spring smell like? Visual: 00:00–00:01: A close-up shot of the Ffern Spring 24 fragrance bottle is set on a terracotta pot. The background is out-of-focus, but includes a vintage botanical print, gardening tools, and white flowering branches in a vase. The lighting is soft and diffused, creating a warm, inviting atmosphere. / 00:01–00:07: A woman with dark hair, wearing a yellow dress, arranges white flowering branches in a large, rustic ceramic pot. The setting is a kitchen with light yellow paneled walls, a shelf with vintage pottery, and a farmhouse-style sink. The natural light streams in from a window, highlighting the textures of the flowers and pottery. The camera is mostly static, with slight movements to follow the woman's actions. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of fragrance uncertainty. 'What does spring smell like?' This is a challenge in understanding the essence of a season through scent. # Value propositions - The Ffern discovery kit contains bespoke artwork and trinkets, which elevates the unboxing experience. - The scent of luminous freshness provides an olfactory snapshot of spring. - The seasonal scent composition of rose de Mai, bergamot, and bitter orange offers a complex yet balanced fragrance profile. - A seasonal scent made only once offers a limited-edition experience. # Benefits - Captures the essence of spring through fragrance - Unique sensory experience - Exclusive, limited-edition scent # Features - Bespoke artwork and trinkets - Scent of luminous freshness - Rose de Mai - Bergamot - Bitter orange - Seasonal scent - Made only once # Call to action Join the waiting list to receive yours # Social proof - None used. # Point of view - Customer 45% – This is communicated through the unboxing and product use, providing a sense of personal discovery. - Brand 55% – This is communicated through product shots, descriptions, and overlaid text, providing a curated brand message. # Storyline - 00:00–00:01 The ad opens with a close-up of the Ffern Spring 24 fragrance bottle, surrounded by natural, artisanal elements. - 00:00–00:01 The opening shot is intended to introduce the product and set the tone by highlighting the natural and refined aesthetic. - 00:00–00:01 The perspective is from the brand's point of view, framing the product in an appealing and inviting manner. - 00:00–00:01 The tone is calm and inviting, meant to pique the viewer's curiosity. - 00:01–00:07 A woman arranges white flowering branches in a rustic kitchen setting, creating a connection to nature and the season of spring. - 00:01–00:07 The arranging of branches intends to visually answer the question of 'what does spring smell like?' - 00:01–00:07 The perspective is from an observer's point of view, watching the woman prepare the floral arrangement, subtly drawing the viewer into her world. - 00:01–00:07 The tone is peaceful and natural, reinforcing the brand's connection to nature. - 00:08–00:12 The woman opens the Ffern fragrance discovery kit, revealing its contents. - 00:08–00:12 The opening of the box intends to introduce the discovery kit as a solution to the question of capturing spring's scent. - 00:08–00:12 The perspective shifts to the woman's hands, showcasing the unboxing experience from the customer's point of view. - 00:08–00:12 The tone is anticipatory, creating excitement around the product. - 00:13–00:20 The woman unpacks the kit, showing bespoke artwork and trinkets. - 00:13–00:20 The unpacking of the kit intends to emphasize the unique, artisanal nature of the product. - 00:13–00:20 The perspective is from the customer's point of view, as the woman's hands unpack the items. - 00:13–00:20 The tone is appreciative and curious, highlighting the attention to detail. - 00:21–00:25 She tries the scent of luminous freshness from the terracotta disk. - 00:21–00:25 The fragrance trial intends to introduce the product's scent profile and sensory experience. - 00:21–00:25 The perspective is a blend of observer and customer, showcasing the woman smelling the disk from a slight distance. - 00:21–00:25 The tone is sensory and engaging, highlighting the luxurious experience. - 00:26–00:31 The woman unpacks and uses the actual perfume, which consists of rose de Mai, bergamot, and bitter orange, applying some of it on her wrist. - 00:26–00:31 The unpacking and application of the perfume is intended to reinforce the ingredients, scents, and the use of the product. - 00:26–00:31 The perspective shifts to a medium shot, showing the woman's actions and reactions. - 00:26–00:31 The tone is sophisticated and sensory. - 00:32–00:42 The ad concludes with a product shot of the fragrance bottle, reiterating its limited availability, and a call to join the waiting list. - 00:32–00:42 The final product shot is intended to emphasize the exclusivity of the scent. - 00:32–00:42 The perspective is from a brand point of view, highlighting the product against a carefully curated backdrop. - 00:32–00:42 The tone is enticing and urgent, encouraging immediate action.

# Ad summary This ad showcases a product from Ffern, a fragrance company. The ad shows various items that are sent when joining the waiting list to receive the product. The visuals and language showcase the products while being set against a simple green background. # Brand positioning Ffern is a fragrance brand positioned as an exclusive and nature-inspired experience. The brand deviates from mass-produced fragrances by offering scents made only once, emphasizing rarity and uniqueness. By associating itself with natural elements, such as 'rewilded land' and 'spring scent,' Ffern aligns with values of environmental consciousness and natural beauty. It fosters an emotional connection by delivering more than just a scent, including items like wildflower seeds, sound maps, and posters inspired by their fragrances. # Product Ffern offers a fragrance made with rose de mai, bergamot, and orange blossom. This product is positioned as a limited-edition item that is made only once. The unique selling proposition is that it is part of a sensory experience, as when signing up on the waiting list, customers receive other items inspired by nature such as wildflower seeds to sow, a cinema ticket to their beaver documentary, a sound map from rewilded land, a poster inspired by their spring scent, and a diffusion stone to carry the scent throughout the home. These items enhance the product. # Visual style The ad has a clean and minimalist aesthetic, using a light green background throughout to create a consistent and calming visual experience. It employs static shots with minimal camera movement. The editing is smooth with simple transitions. The ad has a polished feel. The pacing is slow, allowing viewers to absorb each visual element. # Hooks Text overlay: 00:00–00:01 Take a step outside with Ffern Visual: 00:00–00:01 A light-skinned person wearing a blue and white pinstripe shirt sprays a gold-topped bottle against a light-green background. The camera is static and medium-framed. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The product is made only once # Benefits - To carry the scent through your home # Features - Fragrance of rose de mai - Fragrance of bergamot - Fragrance of orange blossom # Call to action Join the waiting list to receive yours # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented through the official voice of the brand, showcasing product details and offers with scripted on-screen text. # Storyline - 00:00–00:04 The ad opens with the product being sprayed on the wrist, followed by a shot of wildflower seeds - 00:04–00:06 The ad presents additional items that are included with the product, one of which is a cinema ticket to a beaver documentary. - 00:06–00:09 The ad continues to showcase a sound map from rewilded land and then transitions to a field of grass - 00:09–00:20 The ad continues to showcase all of the additional items a customer will receive with the product. It shows a poster inspired by their spring scent, a diffusion stone and of course a fragrance of rose de mai, bergamot, and orange blossom. The ad concludes with the product being sprayed again.

# Ad summary This is a short video ad for Ffern perfumes. It describes the artistic thought and effort that goes into creating a new scent each season. A hand is shown interacting with items from the package: scattering dust on a pastel green background, opening a ticket, opening a cloth with a drawing on it, and using a diffuser stone. Finally, the perfume is shown being sprayed. Text on the screen reads: "Seven years, every season sold out", "Ffern is more than just a perfume", "A ticket to a seasonal film", "A sound map from rewilded land", "A bespoke artwork for the season", "A diffusion stone to experience the scent", "And, of course...", "A full bottle of Ffern Spring 26", "With rose de mai, bergamot and orange blossom", "Made only once", "Ffern", "Join the waiting list to receive yours". # Brand positioning Ffern is presented as a luxury perfume brand that emphasizes artistry and uniqueness in its products. It positions itself as more than just a perfume, offering a multi-sensory experience with each seasonal release. The brand values craftsmanship, scarcity, and a connection to nature, as implied through references to seasonal films, rewilded land, and bespoke artwork. Ffern differentiates itself by making each perfume only once, promoting exclusivity and a sense of urgency. Its positioning leans towards emotional appeal, emphasizing the unique experience and artistry rather than functional performance. # Product The featured product is Ffern Spring 26 perfume, described as being more than just a perfume. It comes with items that emphasize the sensory experience of scent; items such as a ticket to a seasonal film, a sound map from rewilded land, a bespoke artwork for the season, and a diffusion stone. The perfume is made with rose de mai, bergamot, and orange blossom, highlighting its natural and floral composition. Its USP is its exclusivity, as it is made only once. The ad addresses the barrier of limited availability by directing viewers to join a waiting list. # Visual style The ad has a clean, minimalist aesthetic with a focus on soft, natural light and pastel colors. The editing style is characterized by quick cuts and static shots, creating a sense of rhythm. The production quality appears polished, contributing to the brand's high-end image. There is a visual motif of showing hands interacting with different tactile elements on a flat background. The pacing is consistent, with cuts timed to the music. The overall style is modern and elegant. # Hooks Text overlay: 00:00–00:02 Seven years, / 00:01–00:02 every season sold out Visual: 00:00–00:02 A fair-skinned hand in a blue and white striped shirt scatters a brown, dusty substance on a pastel green background. The camera is stationary in a medium shot from above. # Funnel stage Consideration # Pain points There is no explicit pain point. Implied is that people are searching for high quality unique perfume that is worth the price. # Value propositions - Made only once - Seven years, every season sold out # Benefits - A ticket to a seasonal film - A sound map from rewilded land - A bespoke artwork for the season - A diffusion stone to experience the scent - A full bottle of Ffern Spring 26 - Made only once # Features - rose de mai - bergamot - orange blossom # Call to action Join the waiting list to receive yours # Point of view - Brand 100% – The brand is presenting the features of their product. # Storyline - 00:00–00:02 00:00–00:02 The ad begins by showing a hand scattering contents on a green background. - 00:02–00:04 00:02–00:04 A ticket with text "THIS WILD LAND" is shown. The message is that the Ffern product is "A ticket to a seasonal film." - 00:04–00:06 00:04–00:06 A piece of paper with a drawing of animals and birds is shown. The message is that Ffern product is "A sound map from rewilded land." - 00:06–00:08 00:06–00:08 A hand is shown opening a paper with brown foliage design on it. The message is that Ffern is "A bespoke artwork for the season." - 00:09–00:11 00:09–00:11 A diffuser stone is shown. The message is that Ffern is "A diffusion stone to experience the scent." - 00:12–00:14 00:12–00:14 The hand is shown spraying the perfume. The message is that Ffern is "A full bottle of Ffern Spring 26." - 00:15–00:16 00:15–00:16 The perfume is shown on the green background. The message is that it has "rose de mai, bergamot and orange blossom." - 00:16–00:17 00:16–00:17 Perfume shown on the green background. The message is that it's "made only once". - 00:18–00:22 00:18–00:22 The hand is shown spraying the perfume. The message is to join the waiting list.

# Ad summary This ad showcases Ffern's fragrance through an animated, sketch-like video that presents the distinction between natural and synthetic fragrances. It illustrates natural fragrances as complex, comprising thousands of molecules, contrasting sharply with synthetic alternatives that contain only one. The ad encourages viewers to try the scent of spring and join the waiting list to receive their own. # Brand positioning Ffern is presented as a brand committed to natural fragrances, emphasizing the complexity and abundance of scent molecules derived from natural sources. The brand positions itself against synthetic fragrances, highlighting the singular molecule composition of its competitors. The brand creates the impression that its positioning is aligned with a lifestyle that values nature and spring and is committed to complexity in fragrances. # Product Ffern is a fragrance that embodies the scent of spring. The ad highlights that Ffern is a natural fragrance made from thousands of molecules, as opposed to synthetic fragrances that are made from just one molecule. The main draw of the product is the opportunity to experience spring in abundance by joining a waiting list to receive the product. # Visual style The ad features a simple, sketch-like animation with a focus on presenting information. The color palette is muted, with a dominance of off-white and yellow tones. The video employs static shots with minimal movement, and there are no complex transitions between shots. The pacing is slow and consistent, with one cut every few seconds. # Hooks Spoken: 00:00-00:03 A natural fragrance features thousands of molecules. Text overlay: 00:00-00:03 / A natural fragrance features / thousands of molecules Visual: 00:00–00:03: A sketch-like animated bottle of yellow fragrance is featured in the center against a plain, off-white background. The text, 'A natural fragrance features thousands of molecules' is centered above the bottle. Leaves and flowers are drawn falling around the bottle. # Funnel stage Top of funnel (Awareness) # Pain points The single most central frustration is the lack of complexity and authenticity in synthetic fragrances. The ad directly addresses the idea that competing fragrances often feature 'just one' molecule, implying a simplified, less natural experience. # Value propositions - The complexity and abundance of scents derived from thousands of molecules, positioning it as superior to synthetic fragrances made from just one molecule. # Benefits - Scent of spring - Abundance of scents # Features - Natural fragrance - Thousands of molecules # Call to action Join the waiting list to receive yours # Social proof - None used. # Point of view - Brand 100% – The brand voice delivers all messaging, emphasizing product details and encouraging viewers to engage with the brand. # Storyline - 00:00–00:03 A natural fragrance features thousands of molecules - 00:00–00:03 This line shows the complexity of a natural fragrance and sets the stage for the contrast in the following shot. The brand voice is speaking here in order to highlight the difference between natural and synthetic alternatives. - 00:03–00:06 A synthetic fragrance has just one molecule - 00:03–00:06 This shot is a direct response to the previous shot and continues to build on the contrast, highlighting the simplicity of synthetic alternatives. The brand voice continues to be the speaker. - 00:06–00:08 Try the scent of spring in abundance - 00:06–00:08 This is a call to action from the brand, asking viewers to try the scent of spring. The brand voice is encouraging the viewer to try their product. - 00:08–00:11 Join the waiting list to receive yours - 00:08–00:11 This shot is an additional CTA from the brand, urging viewers to join the waiting list to receive their own product. The brand voice is speaking here to encourage viewers to take action.

# Ad summary The ad showcases Ffern's Spring 26 fragrance through an unboxing and sensory experience. It highlights the unique fragrance discovery kit, the seasonal scent with specific ingredients, and the limited availability of the fragrance. The ad emphasizes the natural and sensory aspects of the brand. # Brand positioning Ffern positions itself as a niche, artisanal fragrance brand, focusing on natural ingredients and a sensory experience. The brand emphasizes exclusivity with its limited-edition releases and waiting list approach, creating a sense of urgency and desire. The brand aligns with values of natural beauty and sensory experience, rejecting the mass-produced norms of the fragrance industry, positioning itself as a high-end product. The brand aims to occupy a space in the consumer's mind that values natural fragrances and emphasizes artisanal exclusivity, for those that seek out curated experiences. # Product The featured product is Ffern's Spring 26 fragrance, presented as a limited-edition, seasonal scent crafted with natural ingredients. The ad highlights its unique fragrance discovery kit, designed to provide a sensory introduction to the Spring season. The scent profile includes bergamot, bitter orange, and rose de mai. The USP is its limited availability, as it's “made only once,” creating a sense of exclusivity and urgency. The product is targeted towards individuals who appreciate artisanal fragrances and sensory experiences, inviting potential customers to “join the waiting list to receive yours.” # Visual style The ad has a soft, natural aesthetic with warm lighting and diffused focus, emphasizing a handcrafted, artisanal feel. The editing rhythm is slow and deliberate, with static shots and smooth transitions that support the ad's focus on sensory experience. The production quality leans towards a polished commercial feel, enhancing the brand's high-end positioning. The pacing remains consistent throughout the ad, with longer takes allowing the viewer to absorb the visual and sensory details. The visual style highlights the natural elements and handcrafted nature of the product. # Hooks Spoken: 00:04–00:06: First, you open its fragrance discovery kit. Text overlay: Unbox Ffern Spring 26 with me Visual: 00:00–00:03: A flat lay of Ffern's products and botanical items on a white surface. The Ffern's spring fragrance bottle is centered, along with an opened card, botanical drawing, terracotta piece, and gardening tools. The camera is stationary and positioned directly above the arrangement, with soft, diffused lighting creating a gentle and inviting tone. / 00:02–00:04: A person with fair skin, dark hair and wearing a yellow top is placing flowers into a vase. They are standing in front of a sink and the background has light-colored vertical wood paneling. The camera angle is slightly tilted, and the lighting is warm and inviting. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that customers seek unique and natural fragrance experiences, yet they are overwhelmed by mass-produced fragrances. # Value propositions - Fragrance discovery kit: Provides a sensory introduction to the spring season. - Seasonal scent: Offers a unique, limited-time fragrance experience. - Join the waiting list: Creating exclusivity to experience the brand # Benefits - Sensory introduction to the spring season - Luminous freshness # Features - Fragrance discovery kit - Seasonal scent - Ingredients: Bergamot, bitter orange and rose de mai # Call to action Join the waiting list to receive yours # Social proof - None used. # Point of view - Customer 100% – The entire ad showcases the product from a customer's unboxing point of view and sensory experience. # Storyline - 00:00–00:03 00:00–00:03: Text overlay displays “Unbox Ffern Spring 26 with me” against a flat lay of the Ffern fragrance, packaging, and botanical elements, as if inviting the viewer to participate in an unboxing experience. - 00:03–00:06 00:03–00:06: A hand opens a Ffern fragrance discovery kit revealing a "This Wild Land" ticket, presented from a close, personal perspective to create an intimate, inviting tone. - 00:06–00:11 00:06–00:11: Hands remove a sheet of paper that has floral details on it, followed by a card with an illustration of wildflowers. The brand is visually revealing the contents of the discovery kit to the customer, while on-screen text introduces a new brand idea. - 00:11–00:16 00:11–00:16: A hand removes a circular terracotta piece from the discovery kit, bringing it closer to the nose to convey a focus on scent and the discovery of the product's scent. The on-screen text then describes the terracotta piece as a "scent of luminous freshness." - 00:16–00:23 00:16–00:23: A hand removes a cylinder package, then pulls out the fragrance spray from within it. The on-screen text describes the fragrance as having "bergamot, bitter orange, and rose de mai" while the hand sprays it onto the wrist and then brings it to the nose, emphasizing the sensory experience. This continues the invitation for the viewer to experience and explore the product. - 00:23–00:27 00:23–00:27: A final shot of the fragrance being presented is shown. The on-screen text states, “Made only once,” to encourage the audience to not wait and try the seasonal scent as quickly as possible. - 00:27–00:33 00:27–00:33: The ad closes with the brand name and a CTA, “Join the waiting list to receive yours,” to drive action and reinforce exclusivity.

# Ad summary This ad shows the Ffern fragrance. The entire ad is in the style of a simple hand-drawn animation. The ad shows the fragrance bottle and overlays simple text to advertise the product. # Brand positioning Ffern is presented as a high-end, natural fragrance brand. The ad showcases the brand's commitment to creating a scent reminiscent of an English garden and emphasizes natural ingredients. The focus on joining a waiting list to receive the fragrance suggests exclusivity and high demand. This positions the brand as desirable and unique, appealing to consumers seeking refined and natural scents. # Product The featured product is a natural fragrance by Ffern. The fragrance is presented as evoking the scent of an English garden with "spring shoots in full bloom". The packaging consists of a clear glass bottle containing a yellow liquid and a dark stopper. The label has a grid-like design with black text on white fields. The ad encourages viewers to join the waiting list to receive their own bottle, implying limited availability and exclusivity. # Visual style The ad has a unique, hand-drawn animated aesthetic, giving it a whimsical and artistic feel. The editing style features smooth transitions, enhancing the organic flow of the visuals. The production quality is simple, which contributes to the natural and approachable tone. The pacing is slow and deliberate. The visuals are synced with audio cues like spraying and music to enhance the user's experience. # Hooks Spoken: 00:00–00:02 [Spraying sound] Text overlay: 00:00–00:03 Try the scent of an English garden Visual: 00:00–00:01 A tall, clear bottle filled with a golden liquid is centered on a plain white background. The bottle has a simple label with black text. Above the bottle, the text overlay reads, “Try the scent of an English garden”. The scene is styled as a simple sketch. A sprig of green leaves appears to the right of the bottle as if being sprayed. / 00:01–00:02 The leafy sprig and the bottle remain. A cluster of sketchy white flowers, green foliage, and small orange citrus fruits materializes to the left of the bottle. / 00:02–00:03 The flowers fade out and the bottle remains alone. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Experience the essence of nature with a meticulously crafted fragrance. # Benefits - Scent of an English garden - Spring shoots in full bloom # Features - Natural fragrance # Call to action Join the waiting list to receive yours # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the perspective of the brand, using direct product claims and brand messaging. # Storyline - 00:00–00:02 A bottle of Ffern fragrance appears on screen. - 00:02–00:03 00:02–00:03 Fresh floral elements appear above the bottle, continuing the hand-drawn theme, indicating a connection to the natural scents. - 00:03–00:05 00:03–00:05 Text appears on screen reinforcing the idea of a natural fragrance. - 00:05–00:11 00:05–00:11 The brand name and a call to action appear to encourage viewers to join the waiting list.

# Ad summary This ad promotes Ffern, a perfume that includes a cinema ticket, sound map, poster, and diffusion stone. # Brand positioning Ffern is presented as an artisanal fragrance brand with a focus on natural ingredients and sensory experiences beyond just scent. The brand aligns itself with nature, art, and exploration, positioning itself against mass-produced, generic fragrances. It is both functional and emotional. # Product Ffern is a fragrance crafted with rose de mai, bergamot, and orange blossom, designed to deliver a unique sensory experience. The product goes beyond a simple perfume, also including items like seeds to sow, a cinema ticket to a beaver documentary, a sound map from rewilded land, a poster inspired by the spring scent, and a diffusion stone to carry the scent through your home. This package aims to immerse the user in the natural world and align with Ffern's natural aesthetic. The ad directly addresses the potential purchase barrier of uncertainty by offering a "risk-free" trial, encouraging potential customers to try Ffern. # Visual style The ad features a clean, minimalistic aesthetic with a pastel color palette. The video seems to have high production quality. The editing style consists of quick cuts and static shots. The overall pacing is fast, with cuts happening frequently to maintain engagement. Product actions are not obviously synced to the music beats. # Hooks Spoken: 00:00–00:02 Does your fragrance look like this? Text overlay: 00:00–00:02 Does your fragrance look like this? Visual: 00:00–00:02 A light-skinned hand wearing a blue and white striped shirt scrubs a light green wall with a yellow and green sponge. Dark specs litter the wall around the scrubbed area. The camera is static and in a medium, vertical shot. # Funnel stage Middle of funnel (Consideration) # Pain points The ad visually implies that some fragrances leave a messy or undesirable residue, asking "Does your fragrance look like this?" # Value propositions - Unique products included with the fragrance offer a value that goes beyond the perfume itself. - Risk free trial allows the customer to see if they like the product or not before fully committing to the purchase. # Benefits - Risk-free trial - Carry the scent through your home # Features - Includes seeds to sow - Includes a cinema ticket to our beaver documentary - Includes a sound map from rewilded land - Includes a poster inspired by our spring scent - Includes a diffusion stone - Of rose de mai, bergamot and orange blossom # Call to action Join the waiting list to receive yours # Social proof - None used. # Point of view - Brand 100% – The ad presents the brand's products and messaging directly, without external validation. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a hand scrubbing a wall with a sponge, dislodging dark particles. This creates a sense of messiness or unwanted residue, which could relate to traditional perfumes. - 00:02–00:03 00:02–00:03 The scene cuts to a hand holding a seed packet with a colorful wildflower illustration, representing a connection to nature. This contrasts with the previous scene, suggesting a cleaner, more natural experience. The perspective shifts to a focus on the product and its unique components. - 00:03–00:04 00:03–00:04 The scene transitions to a cinema ticket for a beaver documentary. This adds a cultural element, suggesting an immersive experience. - 00:04–00:05 00:04–00:05 Next is an image of a map. This could be a symbol for how the scent evokes a sense of place. - 00:06–00:08 00:06–00:08 Then a hand unveils a poster inspired by the scent. This shows a hand pressing it flat onto a surface. - 00:08–00:12 00:08–00:12 The ad shows a set of round stones, and a hand sprays one with a perfume bottle, calling it "a diffusion stone to carry the scent through your home." - 00:12–00:15 00:12–00:15 This transitions to a hand spraying perfume on a wrist, emphasizing the use of the actual product, "a perfume of rose de mai, bergamot and orange blossom." - 00:16–00:23 00:16–00:23 The ad concludes with the phrase, "Try Ffern risk free today. Join the waiting list to receive yours."

# Ad summary This ad for Ffern natural fragrance uses a hand-drawn animated style to convey the brand's use of hand-picked botanical ingredients. The ad prompts viewers to try Ffern risk-free and join the waiting list. # Brand positioning Ffern is presented as a natural fragrance brand focused on botanical ingredients that are hand-picked for the season. The brand emphasizes naturalness and craftsmanship, positioning itself in contrast to mass-produced fragrances. It promotes a connection to nature and a more artisanal approach to perfumery, appealing to customers who value sustainability and unique, carefully crafted products. The brand evokes a sense of exclusivity, as conveyed by the invitation to join the waiting list. # Product Ffern offers natural fragrances made from botanical ingredients that are hand-picked each season. The product comes in a cylindrical glass bottle with a brown cap and a white label featuring black text. The fragrance itself is a golden color. The ad highlights the risk-free trial, indicating a focus on customer satisfaction and confidence in the product. The exclusivity of the fragrance is conveyed by asking viewers to join the waiting list to receive their bottle. The ad suggests that the fragrance is crafted with care, emphasizing its natural and seasonal ingredients. # Visual style The ad employs a hand-drawn, animated aesthetic, lending a personal and artisanal feel. The editing style consists of static shots with smooth transitions between text overlays and product visuals. The production quality has a lo-fi feel, which aligns with the brand's emphasis on naturalness and simplicity. The pacing is consistent, with cuts timed to the appearance of text and product actions. The visual style emphasizes the handcrafted nature of the product. # Hooks Text overlay: 00:00–00:03 Have you ever tried a natural fragrance? Visual: 00:00–00:03: A hand-drawn animation of a perfume bottle appears against a white background with the text overlay "Have you ever tried a natural fragrance?" A few green leaves and an orange appear next to the perfume bottle. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the hesitation or uncertainty consumers may have when trying a new fragrance, particularly one that emphasizes natural ingredients. # Value propositions - Natural fragrance with botanical ingredients hand picked for the season. - Risk-free trial: Allows customers to experience the product without financial commitment, reducing the risk associated with purchasing a new fragrance. - Exclusive access: Joining the waiting list provides a sense of exclusivity, suggesting limited availability and high demand, making the product more desirable. # Benefits - Risk free trial - Exclusive access through waiting list # Features - Natural fragrance - Botanical ingredients - Hand picked for the season # Call to action Join the waiting list to receive yours # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, using text overlays and product visuals to convey its message and values. # Storyline - 00:00–00:03 The ad opens with a question about whether the viewer has ever tried a natural fragrance, immediately engaging the audience and introducing the product category. - 00:03–00:04 Following the question, botanical elements appear around the bottle, visually supporting the claim of natural ingredients. - 00:04–00:06 Next, the ad highlights that the ingredients are hand-picked for the season, further emphasizing the brand's commitment to quality and natural sourcing. This strengthens the earlier natural fragrance claim and adds a layer of exclusivity. - 00:06–00:08 The ad encourages viewers to try Ffern risk-free today, providing an incentive to explore the product. This addresses the purchase barrier of uncertainty by offering a trial period. - 00:08–00:11 The ad concludes by inviting viewers to join the waiting list to receive their fragrance, which suggests high demand and exclusivity, enticing viewers to take immediate action.

# Ad summary This ad for Ffern fragrance challenges industry norms by asking, "When did we decide nature wasn't enough?" The ad seeks to set the brand apart by highlighting its commitment to natural scents, inviting viewers to "Rewild yourself this spring" and join the waiting list. # Brand positioning Ffern is presented as a fragrance brand that challenges the norms of the perfume industry by emphasizing natural scents. The brand questions the need for artificial fragrances when "the world is full of scent." Ffern aligns itself with values of simplicity and reverence for nature, positioning itself against competitor behaviors that rely on synthetic ingredients. The brand aims to occupy a space in the consumer's mind that prioritizes authenticity and a return to natural elements. This positioning is both emotional (connecting with a sense of naturalness and purity) and functional (highlighting the natural composition of the perfumes). # Product Ffern is a fragrance brand that makes perfumes using natural ingredients. The ad suggests Ffern perfumes are made for those who appreciate the natural scents available in the world around them and don't want to wear imitation perfumes. The ad addresses the potential purchase barrier of a waiting list by encouraging viewers to join the waiting list to receive theirs. # Visual style The ad has a polished aesthetic, resembling a high-end commercial. Editing is a mix of quick cuts and static shots, creating a balanced rhythm. There is a consistent use of natural light, contributing to a soft and organic feel. The pacing remains fairly consistent throughout, aligning with the calm and nature-focused tone of the ad. # Hooks Spoken: 00:00–00:02 Until the 19th century, perfumes were made from plants. Text overlay: 00:00–00:02 Until the 19th century, perfumes were made from plants Visual: 00:00–00:02 A woman with fair skin and light eyes, wearing a tan pants suit, a pink shirt, and a blue patterned tie stands in front of hanging green plants. The camera is still and faces her head on. Text overlay reads, "Until the 19th century, perfumes were made from plants." # Funnel stage Top of funnel (Awareness) # Pain points The ad presents the idea that consumers may be tired of artificial scents and desire something more authentic and natural. # Value propositions - Natural scent, because "the world is full of scent." - Not manufactured because, "You don't have to manufacture the first blossom on the breeze." # Benefits - "The world is full of scent." - "You don't have to manufacture the first blossom on the breeze." - "I don't want my scent to be an imitation." - "I want it to come from the earth." # Features - Natural ingredients # Call to action Join the waiting list to receive yours # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered by the brand, who is making claims about their natural scent and encouraging viewers to join the waiting list to receive theirs. # Storyline - 00:00–00:02 00:00–00:02 A woman in a tan suit speaks to the camera, and text overlay reads, "Until the 19th century, perfumes were made from plants." This is a setup to convey that at one time all perfumes were natural. - 00:03–00:05 00:03–00:05 The same woman stands in a greenhouse full of flowers and asks, "When did we decide nature wasn't enough?" The ad begins to build a case against the use of artificial ingredients in perfumes. - 00:06–00:09 00:06–00:09 Close up shots of flowers, trees, and a pond filled with white flowers flash on screen. The woman narrates, "The world is full of scent. You don't have to manufacture the first blossom on the breeze." The brand is pointing out that there is no need to manufacture scent when the world is already full of scents. - 00:10–00:14 00:10–00:14 Shots of the woman trimming and observing flowers are interspersed with shots of her talking to the camera. She says, "You just have to notice it." This line conveys that the brand notices and appreciates natural scents. - 00:15–00:17 00:15–00:17 A variety of shots of nature, flowers, and plants flash on screen as the woman states, "I don't want my scent to be an imitation." This line establishes what the Ffern brand stands for: natural perfume. - 00:20–00:21 00:20–00:21 Shots of flowers and trees appear as the woman states, "I want it to come from the earth." This line conveys the brand's commitment to natural ingredients. - 00:22–00:24 00:22–00:24 The woman lies in a field of flowers as she encourages viewers to, "Rewild yourself this spring." - 00:25–00:29 00:25–00:29 A perfume bottle sits on a stone surface with flowers and greenery in the background as text overlay reads, "Ffern. Join the waiting list to receive yours." The ad concludes with the brand name and a call to action.

# Ad summary This ad for Ffern's Spring 26 fragrance uses nature imagery and poetic language to convey the brand's values and describe the scent profile. The ad emphasizes the brand's association with 'rewilding' and features a soft, ethereal tone with a focus on natural beauty. # Brand positioning Ffern is presented as a brand deeply connected to nature, emphasizing "rewilding" as a core value. The brand aligns with a lifestyle that appreciates natural beauty and resists the urge to overly control or manicure the environment. Ffern pushes against the norms of mainstream perfumery by focusing on natural ingredients and a philosophy that celebrates imperfection and wildness. The brand positioning is emotional, appealing to consumers who value authenticity, sustainability, and a connection to the natural world. # Product The ad features Ffern's Spring 26 fragrance, described as an "attempt to hold the feeling of dawn over a rewilded meadow." The fragrance is inspired by a "living landscape" and features notes of "citrus lifting like fresh light, blossom drifting through cool air, roots and resin grounding everything back to Earth." These elements create a scent profile that evokes a sense of natural, untamed beauty. The fragrance aims to capture the essence of a rewilded landscape in the early morning, appealing to those who seek a connection with nature through scent. The ad addresses the purchase barrier by positioning this fragrance as limited and only available to those on a waiting list. # Visual style The ad has a soft, ethereal aesthetic with a focus on natural light and textures. The editing style is smooth, with static shots and gentle transitions that create a calm, reflective mood. The production quality feels polished, giving the ad a sophisticated commercial feel. The pacing is slow and consistent, allowing viewers to absorb the visuals and poetic voiceover. # Hooks Spoken: Female 1: [Calmly] What does it mean to be wild again? Text overlay: What does it mean to be wild again? Visual: 00:00–00:01 A young woman with curly brown hair, wearing a green top and jeans, stands in a grassy field surrounded by trees, reaching her arms overhead as if stretching. The camera is stationary and captures a full shot of her against a backdrop of blurred trees and sunlight. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a desire to reconnect with nature and embrace the wild, untamed aspects of the environment, in contrast to the artificiality of modern life. # Value propositions - The fragrance allows wearers to experience the feeling of being connected to nature through a unique scent profile. - The natural ingredients and the brand's commitment to rewilding provide a sense of authenticity and sustainability. # Benefits - Captures the feeling of dawn over a rewilded meadow. - Citrus lifting like fresh light - Blossom drifting through cool air - Roots and resin grounding everything back to Earth # Features - Spring 26 fragrance - Organic alcohol # Call to action Join the waiting list to receive yours # Social proof - None used. # Point of view - Brand 100% – The ad is delivered entirely from the brand's perspective, using a poetic voiceover and curated visuals to convey its values and product concept. # Storyline - 00:00–00:01 The ad begins with a question about the meaning of being wild again, setting a reflective tone and introducing the theme of rewilding. - 00:01–00:11 It transitions into a poetic description of allowing the land to return to itself, loosening our grip, and trusting what rises when we step aside, conveyed through visuals of nature and a soft, ethereal tone. - 00:11–00:15 The ad states that rewilding asks us to let hedges thicken and rivers wander, reinforced by visual images of nature. - 00:15–00:29 The narration expands on the concept of rewilding, emphasizing the acceptance of natural processes and beauty in tangles and imperfections, paired with nature scenes. - 00:29–00:34 The ad explicitly presents Ffern's Spring 26 fragrance as inspired by the living landscape and its theme of rewilding. - 00:34–00:45 The fragrance is described as an attempt to capture the feeling of dawn over a rewilded meadow, then details the scent notes that create this effect. - 00:45–00:51 The ad concludes by relating the concept of rewilding to personal renewal, suggesting that when the land returns to itself, something in us does too, ending with a call to action to join the waiting list to receive the fragrance.

# Ad summary This ad is a digital illustration that promotes Ffern fragrances. The ad asks, "What does spring smell like?" and encourages viewers to "Try Ffern risk-free today to find out." The ad concludes with, "Ffern. Join the waiting list to receive yours." # Brand positioning Ffern is presented as a fragrance brand that captures the essence of nature and seasonal scents. The brand positions itself as unique and exclusive, inviting customers to join a waiting list to receive their product. This strategy implies a sense of high demand and limited availability, enhancing its desirability. The brand aligns with values of natural beauty and sensory experience, appealing to those who appreciate refined, nature-inspired scents. It pushes against the norms of mass-produced perfumes by focusing on craftsmanship and limited releases. # Product Ffern is a fragrance formulated to capture the essence of spring. The product is for fragrance enthusiasts who appreciate natural and seasonal scents. The advertisement emphasizes the brand's seasonal approach and natural essences. A key selling point is the brand's claim that customers can try Ffern risk-free, suggesting a satisfaction guarantee or a sample program. The ad addresses the potential purchase barrier of uncertainty by allowing customers to try the product without commitment. The ad highlights the exclusivity and limited availability, inviting customers to join a waiting list to receive the fragrance. # Visual style The ad employs a hand-drawn, illustrative aesthetic, giving it an organic and approachable feel. The color palette is soft and muted, reinforcing the natural theme. The editing is minimal, with static shots and simple transitions that maintain a calm and unhurried pace. The production quality evokes a handmade, artisan feel, aligning with the brand's image of craftsmanship. The pacing is slow and deliberate, approximately 12 cuts per minute, creating a relaxed viewing experience. # Hooks Text overlay: 00:00–00:03 What does spring smell like? Visual: 00:00–00:01 The shot features a digital drawing of the Ffern fragrance bottle against a plain, light background. The bottle has a cylindrical shape with a brown cap and a white label. / 00:01–00:03 Additional illustrations of spring flora, including green leaves, white flowers, and small orange fruits, appear around the bottle. The bottle rotates subtly. The background remains plain and light. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty when purchasing fragrances online, where customers cannot physically smell the product before buying. This is addressed by offering a risk-free trial, allowing customers to experience the fragrance without committing to a full purchase. # Value propositions - Try Ffern risk free to find out what spring smells like. - Join the waiting list to receive yours. # Benefits - Capture the essence of spring - Risk-free trial # Features - Seasonal fragrance - Natural ingredients # Call to action Join the waiting list to receive yours # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing its product and values through visuals and text. # Storyline - 00:00–00:01 The ad opens with the text 'What does spring smell like?' appearing above a simple illustration of the Ffern fragrance bottle. - 00:01–00:03 Illustrations of spring flora, including green leaves, white flowers, and orange fruits, bloom around the fragrance bottle as it subtly rotates. - 00:03–00:05 The text changes to 'Try Ffern risk-free today to find out,' encouraging viewers to experience the fragrance. - 00:05–00:06 The cap lifts from the fragrance bottle, allowing the viewer to imagine experiencing the scent. - 00:06–00:11 The screen displays the Ffern logo and the text 'Join the waiting list to receive yours,' creating a sense of exclusivity and urging immediate action.

# Ad summary This ad features the brand Ffern and their Spring 26 fragrance. The ad uses natural settings and poetic language to evoke feelings of nature and reconnection. The narrator describes the fragrance as an attempt to capture the feeling of dawn over a rewilded meadow, with the fragrance acting as a reminder that when the land returns to itself, something in us does too. # Brand positioning Ffern is presented as a niche, artisanal fragrance brand deeply connected to nature and the concept of rewilding. The brand aligns with values of sustainability, natural beauty, and emotional well-being. Ffern seems to push against mainstream perfume industry norms, opting for natural inspiration and a less commercial tone. The brand positioning is both functional (organic ingredients) and emotional (reconnecting with nature and oneself). The brand occupies a space in the consumer's mind that is organic, authentic, and sustainable. The customer should care because Ffern provides a high-quality, natural product that also supports emotional reconnection and sustainability. # Product The ad features Ffern's Spring 26 fragrance, described as being inspired by a "living landscape." The narrator poetically describes it as "an attempt to hold the feeling of dawn over a rewilded meadow" with the scent containing citrus, blossom, roots, and resin. The fragrance is positioned as organic and is implied to evoke feelings of nature and reconnection. The USP is that it facilitates a reconnection with nature and oneself. The fragrance is for individuals seeking a deeper connection with nature and their own well-being. The ad addresses a purchase barrier by suggesting that the fragrance offers more than just a scent; it offers an emotional experience. # Visual style The ad has a natural, ethereal aesthetic with a focus on soft lighting and natural settings. The editing style is slow and deliberate, with static shots and smooth transitions. The production quality has a hybrid feel, blending polished commercial elements with UGC-style shots. The pacing is slow, at around 10-15 cuts per minute. The audio-visual sync is present, with some cuts timed to the musical rhythm. # Hooks Spoken: 00:00–00:01 What does it mean to be wild again? Text overlay: 00:00–00:02 What does it mean to be wild again? Visual: 00:00–00:01 The frame shows a woman's arm and hand holding and spraying a perfume bottle against a backdrop of dense green trees and sunlight. The woman has fair skin, visible arm tattoos, manicured nails, and a ring. The camera angle is low, looking up into the tree, and the lighting is bright, creating lens flare. The brand’s product is emphasized as it is center frame. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a disconnect from nature and a longing to return to a more natural state. The spoken line, "What does it mean to be wild again?" signals this longing. # Value propositions - The Spring 26 fragrance is the feeling of dawn over a rewilded meadow. It captures nature. # Benefits - Inspired by a living landscape - Feeling of dawn over a rewilded meadow - Citrus lifting like fresh light - Blossom drifting through cool air - Roots and resin grounding everything back to Earth - When the land returns to itself, something in us does to # Features - Spring 26 fragrance - Organic # Call to action Join the waiting list to receive yours # Social proof - None used. # Point of view - Customer 100% – A woman describes the perfume and its sensory experience. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up shot of a woman's hand spraying perfume into a tree, accompanied by a question. The brand aims to spark curiosity about what it means to reconnect with nature. - 00:01–00:06 00:01–00:06 The narrator transitions into describing the fragrance, saying it's inspired by a living landscape, and showing nature scenes and a woman standing in a sun-dappled grove. The intent is to position the fragrance as an embodiment of nature. - 00:06–00:11 00:06–00:11 The narrator elaborates on the feeling the fragrance attempts to capture, "dawn over a rewilded meadow," while showing visuals of tree bark and the woman sitting on a tree branch. The intent is to deepen the association between the fragrance and the natural world. - 00:11–00:16 00:11–00:16 The narrator continues to describe the fragrance's notes, such as citrus and blossom, and their sensory effect, paired with nature imagery. The intent is to emphasize the natural, fresh scent profile of the fragrance. - 00:16–00:22 00:16–00:22 The narrator concludes by stating, "when the land returns to itself, something in us does too," while displaying the fragrance bottle in nature. The brand's message is that the product has the power to connect you back to your roots. - 00:22–00:24 00:22–00:24 The ad ends with a call to action to join the waiting list to receive the product. The brand now shifts focus to the commercial side of the product. The text appears over an idyllic mountain scene to reiterate the natural vibe.

# Ad summary An ad for Ffern, a fragrance brand. It asks the question of why nature is not enough, noting that the world is full of scent, and we don't have to manufacture scent. It invites the viewer to 'Rewild yourself this spring' and to join the waiting list. # Brand positioning Ffern is presented as a fragrance brand that positions itself against the norms of manufactured scents, aiming to occupy a space in the consumer's mind as a more natural, authentic alternative. It aligns with values of nature, simplicity, and the beauty of the earth. The brand pushes against the idea that nature needs to be improved upon or artificially replicated, instead promoting the idea of embracing and noticing the natural scents that already exist. The brand positioning is primarily emotional, appealing to consumers who value authenticity and a connection with nature. # Product Ffern is a fragrance for those who want their scent to come from the earth and not be an imitation. The brand invites viewers to 'Rewild yourself this spring' by joining the waiting list to receive the product. The ad challenges the notion that nature is not enough and suggests that the product is a way to reconnect with natural scents. # Visual style The ad has a polished, high-end aesthetic with natural lighting and smooth transitions. The production quality is high, with a focus on capturing the beauty of nature and the product. The pacing is moderate, allowing viewers to take in the visuals and messaging. The audio and visual elements are synced well, with the voiceover and music complementing the imagery. # Hooks Spoken: Until the 19th century, perfumes were made from plants. / When did we decide nature wasn't enough? Text overlay: 00:00–00:02 / Until the 19th century, perfumes were made from plants / When did we decide nature wasn't enough? Visual: 00:00–00:02: A woman stands in the center of the shot, facing the camera. She is fair-skinned with brown hair pulled back. She is wearing a tan suit and floral tie. The camera is at eye level. The background is a greenhouse with white flowers. The sky is visible through the roof. / 00:02–00:05: The same woman stands in the center of the shot, facing the camera. The shot is a wide angle, and she is looking upward. She is fair-skinned with brown hair pulled back. She is wearing a tan suit and floral tie. The background is a greenhouse with white flowers and potted plants. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point implied in the ad is that conventional fragrances are not natural enough and that they are an imitation of nature. The ad challenges the idea that nature needs to be improved upon or artificially replicated. # Value propositions - The value proposition is that the product is a natural alternative to conventional fragrances that are manufactured. It suggests that the product can help the viewer to reconnect with natural scents and embrace their natural self. # Benefits - Rewild yourself this spring # Features - Scent that comes from the earth # Call to action Join the waiting list to receive yours # Social proof - None used. # Point of view - Brand 100% – The ad is delivered from the perspective of the brand, as communicated through the brand representative, who speaks directly to the camera. # Storyline - 00:02–00:05 The ad opens with a question about when we decided nature wasn't enough, setting a tone of inquiry and challenging the conventional approach to fragrances. This is designed to pique the viewer's curiosity and introduce the brand's perspective on natural scents. The speaker is a woman who stands at the center of the ad, who is speaking directly to the camera, giving the impression that she is introducing or perhaps even owns the brand, which will be explored later in the ad. - 00:05–00:11 The ad continues, stating that the world is full of scents and we don't have to manufacture the first blossom on the breeze. This message emphasizes the beauty and abundance of natural scents, reinforcing the brand's values. The woman who spoke earlier appears to smell the plants, reinforcing the message that the world is full of scent. - 00:12–00:14 The ad explains, 'You just have to notice it,' urging viewers to appreciate the natural scents around them, connecting to the value proposition of the product. This moment progresses the narrative by presenting the idea that natural scents are readily available and that the product can help the viewer to discover them. This is followed by a shot of a woman wearing headphones pointing a mic at plants, implying that she is recording the sounds of nature. - 00:15–00:17 Continuing the narrative, the woman explains that she doesn't want her scent to be an imitation, expressing the brand's commitment to authenticity and natural ingredients. This reinforces the brand's positioning as a natural alternative to conventional fragrances. The visual here is shots of nature. - 00:19–00:21 The woman says, 'I want it to come from the earth,' reiterating the brand's focus on natural sourcing and earth-derived ingredients. This reinforces the emotional connection to nature and authenticity. The visual shows shots of the sky through trees. - 00:22–00:25 The woman says, 'Rewild yourself this spring,' which is designed to encourage the viewer to connect with nature and embrace their natural self, tying back to the brand's identity. This call to action provides a clear intention and sets the stage for the product reveal. A shot of the woman lying in a field of flowers is shown. - 00:25–00:29 The product is introduced as Ffern, along with a call to action to join the waiting list to receive yours. This is designed to prompt immediate action and leverage the brand's appeal. A product shot on a concrete surface with plants in the background is shown here.

# Ad summary This ad for Ffern introduces the brand and the Spring 24 fragrance. The ad follows a woman opening a package that includes items like a ticket, a map, and a fragrance sample, before revealing the full-size perfume. # Brand positioning Ffern is presented as a brand that aligns with a nature-inspired and slow-living lifestyle. The brand seems to aim to connect customers with the changing seasons through scent, offering a unique and immersive sensory experience. Emphasizing craftsmanship and attention to detail, Ffern's brand appears to stand apart from mass-produced or generic fragrances. The brand’s positioning seems emotional, inviting customers to appreciate the beauty of nature through their products. # Product Ffern is promoting its Spring 24 fragrance. The product is marketed as capturing the essence of the spring season. The ad begins by showcasing a subscription box containing curated items such as a ticket, a map, and information about the fragrance. The core ingredients are highlighted, including rose de mai, orange flower, and blossom. The ad also includes a sample size of the fragrance, allowing customers to try the scent before committing to a full-sized bottle, as well as a full-sized perfume in a glass bottle with a gold top and a label indicating the scent. # Visual style The ad has a soft, natural aesthetic with plenty of natural light. The production quality has a polished commercial feel. The video uses a combination of static shots and smooth transitions, and the pace is consistent throughout the ad. # Hooks Spoken: 00:00–00:03: [Softly] Stop and notice the changing seasons. Text overlay: 00:00–00:03: Stop and notice the changing seasons Visual: 00:00–00:03: A woman stands facing away from the camera. She's wearing a beige sweater and white pants. She pushes blinds open with both hands to reveal a box sitting on a white blanket. In the background is a blue sky, green trees, and sunlight. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point addressed in the ad is a disconnect from nature and the changing seasons, as visually represented by the opening shot of the woman drawing back the blinds to reveal the outside world. # Value propositions - Ffern products allow you to stop and notice the changing seasons. - The product captures the essence of Spring. - The product has a luminous scent with honeyed notes. # Benefits - Capture the essence of the season in scent - Offers a luminous spring scent - Experience honeyed notes - Connect with nature # Features - Subscription box - Ticket-style card - Map - Botanical illustrations - Luminous spring scent - Rose de mai, orange flower, blossom ingredients - Sample fragrance card - Full-size Ffern fragrance # Call to action Join the waiting list to receive yours # Social proof - None used. # Point of view - Customer 80% – The majority of the video is told from the perspective of the customer unboxing and interacting with the product. - Brand 20% – The end of the video shifts to the brand, delivering a direct call to action and showcasing the overall brand aesthetic. # Storyline - 00:00–00:03 00:00–00:03: The ad begins with a woman opening the blinds to reveal a bright, sunny day and a package that sits on a bed in front of the window. The text overlay encourages viewers to “Stop and notice the changing seasons,” setting a tone of mindfulness and connection with nature. The perspective is from an observer introducing the product. - 00:03–00:06 00:03–00:06: The package is opened to reveal its contents, including a ticket-style card. The camera zooms in on the ticket, which reads, “THIS WILD LAND.” A text overlay states, “Spring is starting to bloom…”, reinforcing the seasonal theme. The perspective shifts to that of someone experiencing the unboxing and discovering the product's connection to nature. - 00:06–00:10 00:06–00:10: The woman removes a small envelope and then a map from the box. The map is opened to reveal illustrated birds. Text on the screen states, “Ffern’s captured this essence in scent.” The shift continues, focusing on the sensory experience and the artistic aspect of capturing nature in a fragrance. - 00:10–00:16 00:10–00:16: The woman unfolds the box's description card to reveal the fragrance's ingredients and botanical illustrations. The text overlay highlights the key ingredients of the perfume, “With rose de mai, orange flower, blossom.” The perspective builds on the theme of natural ingredients and the brand’s artistic approach to fragrance creation. - 00:16–00:23 00:16–00:23: She removes a sample-size fragrance card from its case. Text appears that states, “First, try its luminous spring scent. Let its honeyed notes unfold.” The perspective is the customer's and emphasizes the sensory experience. - 00:23–00:29 00:23–00:29: A hand opens a full-size fragrance box to reveal the perfume bottle. Text on the screen says, “And if it speaks to you…”, implying a personal connection and emotional resonance with the fragrance. The perspective continues from the customer's POV, focusing on personal connection. - 00:29–00:32 00:29–00:32: The woman sprays the perfume on her wrist. The text overlay states, “Lift the lid on your full Ffern fragrance.” The perspective encourages the customer to enjoy the full sensory experience and connection with the scent. - 00:32–00:35 00:32–00:35: The ad ends with an image of misty forest, overlaid with the brand name and the CTA to “Join the waiting list to receive yours.” This provides a broader perspective, encouraging viewers to join the community and access the product.

# Ad summary This ad showcases the lifestyle brand, Ffern. The ad features many parts of one day to highlight the product Ffern, an all-natural fragrance. It starts with waking up in the morning and includes other activities like baking, walking outside, and buying flowers. # Brand positioning Ffern is presented as an all-natural fragrance brand that creates living fragrances. The visuals include the outdoors to reinforce the natural aspect of the brand, while the narrator speaks of the ever-changing scent as time goes on. Ffern sets itself apart by offering unique scents that change over time with the customer as they wear the fragrance. # Product The featured product is Ffern, a fragrance in a glass bottle with a gold cap. The product is described as a living fragrance, meaning it evolves on your skin throughout the day, adapting to your unique environment and body chemistry. The ad presents this as a unique feature, contrasting it with static, unchanging scents. The product is meant to change as you go about your day. In this ad, it is worn while baking, getting flowers, and walking outside. # Visual style The ad has a natural and bright aesthetic. It has a UGC feel. The editing style is quick cuts. The visuals match the music and the visuals highlight the language. The pacing is inconsistent. # Hooks Spoken: 00:00–00:01 24 hours with a living fragrance. Text overlay: 00:00–00:33 24 hours with a living fragrance. Visual: 00:00–00:01 A shot of a window with white curtains. The sun is shining through the window, and there is a shelf with shells to the left of the window. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad does not explicitly address any pain points, but implies that other fragrances are static and don't evolve throughout the day. # Value propositions - A living fragrance that is all natural and changes with your body chemistry. # Benefits - Changes with your body chemistry throughout the day # Features - Living fragrance - All natural # Call to action Join the waiting list # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the customer's point of view. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a shot of a window in a room. It then transitions to a woman sitting at a table with baked goods and a notebook. The message is that the day is beginning. - 00:01–00:02 00:01–00:02 A shot of milk is shown as it is placed in a wire rack. This is meant to show a mundane task that occurs throughout the day. - 00:02–00:06 00:02–00:06 A woman sits in bed and drinks from a mug. The next shot shows her making the bed and getting dressed. The message is that the start of the day includes mundane, day-to-day activities. - 00:06–00:08 00:06–00:08 The next shot shows a bottle of Ffern on a windowsill surrounded by stones. This is meant to show the product itself in the environment where the user will likely wear it. - 00:08–00:10 00:08–00:10 A woman sprays Ffern on her neck. This shot shows her wearing the product. - 00:10–00:14 00:10–00:14 The ad shows the woman in her living room, then outdoors in the backyard where two dogs are standing. This signals a mid-day activity of taking the dogs outside. - 00:14–00:16 00:14–00:16 A shot of a road is shown, then a shot of a black cow. This shot transitions to a shot of the outside of a building. - 00:17–00:18 00:17–00:18 The woman is then seen walking down the street in town. This suggests the errand she's running. - 00:18–00:21 00:18–00:21 A variety of flowers are shown outside of a flower shop and inside the flower shop. - 00:21–00:22 00:21–00:22 The woman is arranging the flowers in a vase. The message here is to reinforce the natural aspects of the brand with beautiful flowers. - 00:22–00:23 00:22–00:23 The woman is sitting and looking out the window while knitting. This signals a moment of peace and relaxation. - 00:23–00:28 00:23–00:28 The woman is shown baking goods in the kitchen, reinforcing the mundaneness of every day. - 00:28–00:29 00:28–00:29 The camera is shown zoomed in on the woman while she is writing in her notebook and the baked goods are sitting in front of her. This is another simple, everyday activity. - 00:29–00:30 00:29–00:30 The ad then transitions to a shot of the woman's home as it is getting dark outside. This shows the end of the day. - 00:30–00:33 00:30–00:33 The final scene is of a bath with a candle lit next to the Ffern fragrance. This is an end-of-day activity.

# Ad summary This ad features Ffern's Spring 26 fragrance, emphasizing its limited availability and natural ingredients. The ad showcases a lush garden setting, aligning with the brand's focus on organic and seasonal perfumes. The ad invites viewers to join the waiting list to receive their own bottle. # Brand positioning Ffern is presented as an artisanal perfume brand that focuses on creating limited-edition fragrances using natural, organic ingredients. The brand releases unique fragrances each season, emphasizing exclusivity and rarity. Ffern positions itself as a brand that values craftsmanship, nature, and sustainability, offering a sensory experience tied to specific times of the year. The positioning is heavily emotional, evoking a sense of connection to nature, exclusivity, and the fleeting beauty of each season. # Product Ffern's Spring 26 fragrance is an organic perfume released seasonally in limited quantities. The product is presented as a blend of natural ingredients, capturing the essence of spring. Each fragrance is made only once a season and has sold out for seven years in a row. The fragrance comes in a clear glass bottle with a minimalist label. The unique selling proposition (USP) of the product lies in its limited availability, natural composition, and seasonal exclusivity. The ad addresses the purchase barrier by encouraging viewers to join a waiting list, suggesting that the product is highly sought after and worth the wait. # Visual style The ad has a natural and organic aesthetic, with a focus on greenery and earthy tones. The editing style is smooth, with static shots. The production quality is high, giving the ad a polished and artisanal feel. The pacing is moderate, with cuts timed to the background music. # Hooks Text overlay: 00:00–00:02 Made only once Visual: 00:00–00:02 A close-up, waist shot of a person wearing a pink sweater spraying a perfume bottle against a dense background of colorful flowers and foliage inside a greenhouse. The person's arm and hand are visible as they hold the bottle. The bottle is clear with a gold top and a white label with black text. The foreground is the hand spraying the product. # Funnel stage Middle of funnel (Consideration) # Pain points Missing out on unique, seasonal fragrances. # Value propositions - Limited availability emphasizes the exclusivity and desirability. - Organic ingredients connect to values of sustainability and natural living. # Benefits - Exclusivity - Natural fragrance - Unique seasonal scent # Features - Organic ingredients - Limited edition - Made only once a season # Call to action Join the waiting list to receive yours # Social proof - "Sold out seven years in a row" – Brand # Point of view - Brand 100% – The entire ad is presented through the official brand voice, emphasizing the product's features and exclusivity. # Storyline - 00:00–00:02 00:00–00:02 A hand in a pink sweater sprays a Ffern fragrance against a backdrop of lush flowers. - 00:02–00:05 00:02–00:05 Someone digs dirt with a gardening shovel in a flourishing garden. - 00:05–00:08 00:05–00:08 Hands delicately arrange ferns in a garden. - 00:08–00:11 00:08–00:11 A watering can is used to water the garden, nurturing the plants. - 00:11–00:15 00:11–00:15 The Ffern fragrance bottle is held up against a backdrop of flowers, showcasing its elegant design and natural composition. - 00:15–00:20 00:15–00:20 Close-up shot of hands holding the Ffern fragrance bottle on a wooden surface.

# Ad summary A woman shows how she likes to bring Spring into her home by styling with plants and wearing the Spring 26 perfume by Ffern. # Brand positioning Ffern is a fragrance brand creating organic eau de parfum that evokes a sense of nature. The brand is positioned as luxurious, partnering with perfumers who value organic ingredients. The tone of the brand is peaceful, sophisticated, and nature-focused. # Product The featured product is Spring 26 Organic Eau de Parfum by Ffern. The ad positions the fragrance as a fresh scent that encapsulates the essence of Spring in a bottle. The perfume is centered around tuberose and rose, offering a fragrance that creates a visual in the home and brings Spring with you. # Visual style The ad features a natural, polished aesthetic with natural light and a focus on home decor. The editing style is smooth and paced evenly, with a BPM of about 60. The cuts tend to coincide with transitions in speech. # Hooks Spoken: 00:00–00:03 When we've had a bit of a dreary start to spring, it feels important Text overlay: 00:00–00:05 When we've had a bit of a dreary start to spring, it feels important / 00:02–00:05 to bring the outside in. Visual: 00:00–00:02 Indoors at a medium shot, a person with short brown hair and glasses stands facing a dark wood mantelpiece with a mirror. The person sprays perfume on their wrists. # Funnel stage Consideration # Pain points A dreary start to Spring can feel cold and dull. # Value propositions - The featured product is Spring 26 Organic Eau de Parfum by Ffern. Wearing the perfume helps to bring Spring with you. - The scent can extend the feeling of the garden into the home. # Benefits - Captures the scent of Spring in a bottle # Features - The fragrance is centered around tuberose and rose. # Call to action Join the waiting list to receive yours # Social proof - “It smells so fresh and really captures the scent of spring in a bottle.” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is from the POV of a customer. # Storyline - 00:00–00:02 The ad opens with the speaker applying perfume at her mirror. - 00:02–00:04 00:02–00:04 The speaker says it's important to bring the outside in when there is a dreary start to Spring. The frame then focuses on the bottle of Spring 26 Ffern Organic Eau de Parfum. - 00:05–00:09 00:05–00:09 The speaker begins her day by visiting the local garden center to find some plants to pot up. - 00:10–00:26 00:10–00:26 The speaker gathers her favorite thrifted pots and potting soil and puts together arrangements using hyacinth bulbs and other early-blooming plants. - 00:27–00:36 00:27–00:36 The speaker cleans up the pots and arrangements and stages them in a variety of locations, emphasizing that flowers can create a visual in the home. The speaker also notes that wearing the Ffern Spring 26 perfume is her favorite way of bringing Spring with her. - 00:37–00:39 00:37–00:39 The speaker notes the fragrance is focused on tuberose and rose. - 00:40–00:44 00:40–00:44 The speaker sprays herself with the perfume again, noting that the scent captures the essence of Spring. - 00:45–00:46 00:45–00:46 The closing frame showcases the Ffern perfume bottle with the CTA to join the waiting list to receive yours.

# Ad summary This ad showcases Ffern fragrances by opening a package and spraying the fragrance on skin. # Brand positioning Ffern positions itself as an artisanal fragrance brand that values natural ingredients and seasonal scents. The brand emphasizes its connection to nature by highlighting that its fragrances are made with natural botanicals and aligning with seasonal fragrances. It pushes against mass-produced perfumes by offering limited-edition, seasonal fragrances and creating a sense of exclusivity by using a waiting list. # Product Ffern fragrances are limited edition, seasonal scents crafted with natural botanicals. The ad spotlights Spring 26, featuring a blend of bergamot, orange flower, and ho wood. The fragrance is presented in a clear glass bottle with a minimalist label, emphasizing the brand's commitment to natural ingredients. The product is advertised as a unique and artisanal scent, encapsulated as "blossom on the breeze, bottled," intended to provide a sensory experience that evokes the essence of spring. # Visual style The ad features a natural and organic aesthetic, with soft lighting and a warm color palette. The video combines static shots with smooth transitions, maintaining a consistent and calming rhythm. The production quality feels polished, aiming for a high-end commercial feel that highlights the brand's attention to detail. The pacing is moderate, emphasizing the unboxing and sensory experience of the product. # Hooks Text overlay: 00:00–00:02: Your skin knows the difference Visual: 00:00–00:02: A close-up of a light-skinned person's hands holding a circular package with a landscape background of hazy mountains and trees. The person is wearing a fuzzy light-colored sweater. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is not explicitly stated. The ad speaks to consumers seeking unique and nature-inspired fragrances, suggesting they may be dissatisfied with mass-produced or artificial scents. # Value propositions - Natural botanicals: Appeals to consumers seeking pure, eco-friendly products. - Seasonal fragrances: Creates a sense of exclusivity and novelty by offering limited edition scents. # Benefits - Unique sensory experience - Blossom on the breeze, bottled # Features - Seasonal fragrances - Made with natural botanicals - Bergamot, Orange flower, Ho wood - Spring 26 # Call to action Join the waiting list to receive yours # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer unboxing and using the fragrance. # Storyline - 00:00–00:02 The ad opens with a close-up of hands holding a fragrance product against a scenic mountain view, with the text overlay stating, "Your skin knows the difference," aiming to immediately pique the viewer's interest by suggesting a unique sensory experience. - 00:02–00:13 00:02–00:13: The scene transitions to a woman opening a cardboard box labeled 'Ffern' in a sunlit space. This beat introduces the brand and its packaging, inviting the viewer to experience the unboxing process. - 00:13–00:18 00:13–00:18: As the woman removes items from the box, text overlays appear, stating, "Between natural and artificial," "Ffern's seasonal fragrances," and "Made with natural botanicals," highlighting the brand's commitment to natural ingredients. - 00:18–00:23 00:18–00:23: The woman continues unboxing, revealing a small card with the text overlay, "This edition is Spring 26," emphasizing the limited and seasonal nature of the product. - 00:23–00:32 00:23–00:32: The ad shows the perfume bottle being removed from the box. Text overlays state, "Bergamot Orange flower Ho wood" and "Blossom on the breeze, bottled" emphasizing the natural ingredients and scent profile of the Spring 26 fragrance. The woman is shown spraying the fragrance on her wrist, suggesting how to use the product. - 00:32–00:35 00:32–00:35: The ad concludes with a scenic shot of a forest, along with the brand name and the call to action, "Join the waiting list to receive yours," directing viewers to take action and learn more about the product.

# Ad summary This ad promotes Ffern fragrances, presenting them as an immersive sensory experience connected to nature and the changing seasons. The ad showcases the brand's commitment to capturing the essence of the natural world through scent, inviting viewers to slow down, appreciate their surroundings, and connect with the present moment. It utilizes an unboxing format with ASMR elements to emphasize the sensory experience, highlighting the quality ingredients and craftsmanship that go into each fragrance. # Brand positioning Ffern is positioned as a brand that captures the essence of nature through its fragrances, offering a sensory experience that connects customers to the natural world and the changing seasons. The brand aligns with values of mindfulness, appreciation for nature, and a slower pace of life. It promotes a lifestyle of sensory immersion, mindfulness, and appreciation for the natural world. The brand seemingly pushes against the norms of fast-paced consumerism, encouraging individuals to slow down and engage with the present moment. It adopts an emotional positioning, focusing on the evocative power of scent and its ability to transport individuals to different times and places. # Product The product featured is Ffern fragrance, presented as a sensory experience designed to capture the essence of nature and the changing seasons. The fragrance is showcased through an unboxing format, emphasizing the quality ingredients and craftsmanship. The fragrance is designed for individuals seeking a deeper connection to the natural world, who appreciate mindfulness and sensory immersion. Explicit product details include ingredients such as rose de mai, orange flower, and blossom, highlighting the natural and botanical composition of the fragrance. A unique selling point is its ability to evoke specific seasons and landscapes, offering a sensory journey through scent. The ad addresses the purchase barrier of not being able to sample the fragrance beforehand by emphasizing its sensory qualities and ability to transport individuals through scent. # Visual style The ad has a natural and organic aesthetic, with a focus on showcasing the product in outdoor settings and natural light. The editing style is slow and deliberate, with smooth transitions between shots, creating a sense of calm and mindfulness. The production quality is polished, but with a UGC feel, striking a balance between professionalism and authenticity. The visual motifs include close-ups of hands interacting with the product, highlighting the tactile and sensory experience. The pacing is slow, with cuts timed to coincide with the music's gentle rhythm, creating a cohesive and immersive viewing experience. # Hooks Spoken: 00:00–00:03 [Softly] Stop and notice the changing seasons Text overlay: 00:00–00:03 Stop and notice the changing seasons Visual: 00:00–00:02 An open brown cardboard box sits on white fabric. The background features a mountain range with trees under a bright sky. / 00:02–00:03 A woman with long brown hair, wearing a tan sweater and white pants, opens white blinds. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the disconnect from nature and the fast pace of modern life. # Value propositions - Capture the essence of nature through scent - Notice the changing seasons # Benefits - capture the essence of nature through scent - notice the changing seasons # Features - rose de mai - orange flower - blossom - luminous spring scent - honeyed notes # Call to action Join the waiting list to receive yours # Social proof - None used. # Point of view - Customer 100% – The ad is entirely from the perspective of a customer unboxing and experiencing the product. # Storyline - 00:00–00:02 The ad opens with a peaceful scene of mountains, setting the tone for a nature-focused theme. - 00:02–00:03 A woman opens blinds to reveal the cardboard box, and text overlay states the first directive and main value proposition, setting a mindful tone and framing the content. - 00:03–00:05 The person removes a paper ticket from the box, which says “This Wild Land,” signaling that the box will deliver something related to nature. - 00:05–00:17 Continuing the unboxing experience, the ad shows maps, cards, and additional information about the fragrance and its inspiration. - 00:17–00:21 The ad shows a small matchbox containing the sample fragrance to be tested, and text overlay reads “First, try its luminous spring scent. - 00:21–00:32 Zooming out, the person sprays the product and massages it into the wrist, so the user can smell and experience the product. - 00:32–00:35 The ad closes with a visual of the forest and text overlay encouraging people to join the waiting list to receive their product.

# Ad summary This ad showcases the Ffern fragrance discovery kit, which includes a seasonal fragrance and a collection of bespoke artwork and trinkets. It positions the product as a unique way to experience the scent of spring, emphasizing the exclusivity and limited availability of the seasonal scent. # Brand positioning Ffern is presented as a luxury fragrance brand that emphasizes natural and seasonal scents. The brand aligns with values of sustainability, artistry, and exclusivity. It differentiates itself by offering seasonal, limited-edition fragrances packaged with curated artistic trinkets. The brand positioning is emotional, focusing on the sensory experience and connection to nature, offering a unique and exclusive way to experience the changing seasons through scent. # Product The featured product is Ffern's fragrance discovery kit, specifically tailored to capture the essence of spring. It includes a seasonal fragrance, which is described as having a "scent of luminous freshness" with notes of rose de Mai, bergamot, and bitter orange. The product also includes bespoke artwork and trinkets, such as a "sound map from wild land," a bespoke Spring 26 poster, and a pack of seeds to sow. The kit is marketed towards those who appreciate unique, seasonal fragrances and artistic details, with the promise of an exclusive experience. A key USP is that the seasonal scent is "made only once," addressing the purchase barrier by emphasizing its limited availability and encouraging immediate action. # Visual style The ad has a polished, high-end commercial aesthetic. The editing style is smooth with static shots and gentle zooms, creating a sense of calm and luxury. The production quality is high, combining product shots with nature scenes to reinforce the brand’s connection to the environment. The pacing is consistent with about 4 cuts per minute, maintaining a smooth rhythm that supports the tranquil and sophisticated tone. # Hooks Spoken: 00:00–00:02 What does spring smell like? Text overlay: 00:00–00:02 What does spring smell like? Visual: 00:00–00:02 The shot features an open cardboard box containing various items like a small box, cards, and papers, set against a serene background of misty mountains and lush greenery. The camera is static, focusing on the contents of the box, which are neatly arranged and well-lit. The light suggests early morning or late afternoon, enhancing the tranquil and natural setting. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of wanting to experience and capture the essence of a season, specifically spring: "What does spring smell like?" # Value propositions - Limited edition seasonal scent: Made only once - A fragrance discovery kit that combines fragrance with bespoke artwork and trinkets for a unique sensory experience # Benefits - Experience the scent of spring - Unique, artistic fragrance experience - Connect with nature # Features - Seasonal fragrance - Scent of luminous freshness - Rose de Mai, bergamot and bitter orange fragrance notes - Bespoke artwork - Trinkets - Sound map from wild land - Bespoke Spring 26 poster - Pack of seeds to sow # Call to action Join the waiting list to receive yours # Social proof - None used. # Point of view - Customer 65% – The ad shows a person unboxing the product and using the fragrance, giving the perspective of someone experiencing it firsthand. - Brand 35% – The brand's perspective is communicated through text overlays, product descriptions, and the call to action. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with the question, “What does spring smell like?” This is immediately followed by the answer: “The answer is in Ffern’s fragrance discovery kit.” This establishes the central theme of the ad: experiencing spring through Ffern's exclusive fragrance kit. The perspective is from the brand, inviting viewers to discover the scent of spring through their product, creating initial curiosity. - 00:02–00:06 00:02–00:06 The ad showcases the unboxing of the Ffern fragrance discovery kit, highlighting the “bespoke artwork and trinkets” included. This segment serves to emphasize the artistry and attention to detail associated with the brand's offering. The audience experiences the unwrapping from the perspective of a customer, adding a sense of anticipation and visual appeal. - 00:06–00:17 00:06–00:17 The ad presents various items included in the kit, such as “a sound map from wild land,” and “a bespoke Spring 26 poster.” These inclusions are positioned to emphasize the uniqueness and thoughtfulness of the kit's contents, enhancing its appeal. Again, the audience experiences the product through the customer's perspective, reinforcing the brand's dedication to unique artistry. - 00:17–00:21 00:17–00:21 The ad reveals “your own pack of seeds to sow,” further highlighting the kit’s connection to nature and seasonal themes. This segment continues to build on the brand’s focus on nature and artistic expression, adding value to the perceived experience. - 00:21–00:24 00:21–00:24 The ad shifts focus to the fragrance itself, stating, “Then, try its scent of luminous freshness.” The act of spraying the fragrance is shown against a picturesque natural backdrop, reinforcing the brand’s connection to nature. This transitions the product experience to show how it captures the essence of nature, building anticipation. - 00:24–00:28 00:24–00:28 The ad highlights the fragrance's key ingredients, “rose de Mai, bergamot and bitter orange”, and poses the question: "If our seasonal scent speaks to you". The perspective is from the brand, suggesting the unique scent profile. - 00:28–00:32 00:28–00:32 The ad invites the audience to “Lift the lid on your full Ffern fragrance.” It emphasizes the limited nature of the product, stating it is “made only once.” This creates a sense of urgency and exclusivity, driving potential customers to take immediate action. The audience is given a final view of the fragrance, closing the visual and sensory experience. - 00:32–00:35 00:32–00:35 The ad concludes with a call to action: “Join the waiting list to receive yours.” The brand perspective is used, directing viewers to engage and acquire the exclusive product, concluding with an invitation to join the Ffern community.