How HOLY Advertises on Meta

# Ad summary This ad features two individuals in a home kitchen setting unboxing and taste-testing a variety of Holy powdered milk flavors. Their authentic reactions and playful banter aim to demonstrate the product's appeal and versatility to viewers. The ad emphasizes the flavor variety and ease of use for making quick and enjoyable milkshakes. # Brand positioning HOLY is presented as a modern, fun brand that targets consumers looking for convenient and tasty milk alternatives. The brand emphasizes variety and targets the consumer's desire for both great taste and simple preparation, positioning itself as a novel option in the beverage market. The unboxing and taste test format, combined with the casual, relatable presentation, sets it apart from more traditional milk or milkshake brands, aligning with a youthful, social-media savvy audience. # Product The advertised product is HOLY powdered milk, available in a variety of flavors. The product is designed to be mixed with milk or water to create a quick and easy beverage. The ad specifically highlights the convenience of preparation, demonstrating how easily the powder can be added to a shaker with milk and mixed. The product is portrayed as versatile, suitable for making milkshakes or enjoying as a flavored milk drink. Key selling points include the range of flavors available, such as Hazelnut and Banana, and the ease of preparation, addressing the barrier of time and effort often associated with making specialty drinks. The product’s packaging is colorful and modern, appealing to a younger demographic. # Visual style The ad has a casual, UGC-style aesthetic. The editing is straightforward with simple cuts between shots, maintaining a conversational pace. The production quality is not highly polished, giving the ad a relatable and authentic feel, as if filmed by everyday users. The pacing is moderate, with cuts roughly every 3-5 seconds, aligning with typical social media video consumption. # Hooks Spoken: 00:00–00:01 Male 1: Ja, also wir werden jetzt Haselnuss probieren. Visual: 00:00–00:02 Medium shot of a man and woman standing at a wooden table in a kitchen. The man, on the left, has short blond hair, a black sweatshirt, and a beaded bracelet. He is opening a small packet with a white powder inside. The woman, on the right, has dark hair, a black Nike sweatshirt, and ear piercings, and she is looking at her phone. In front of them is an open yellow box labeled "HOLY" containing several colorful packets and a shaker. Background features yellow kitchen cabinets, red wall, and standard kitchen appliances. # Funnel stage Consideration # Pain points The ad addresses the common issue of needing a quick and tasty beverage option that is easy to prepare, without the hassle of complicated recipes or lengthy preparation times. # Value propositions - Variety of flavors for different tastes - Convenient for quick preparation - Easy to use # Benefits - Quick and easy to prepare - Versatile—can be used to make milkshakes or as a flavored milk drink # Features - Powdered milk - Available in a variety of flavors - Can mix with milk or water # Call to action SPARE 5€ ON TOP MIT CODE “HOLY” # Social proof - "Ich finde den geil" - Female 1 - "Ich finde das echt cool. Hat was von Nougat, finde ich oder." - Male 1 # Point of view - Customer 95% – The majority of the video is told from the perspective of the two individuals taste-testing and reviewing the product. - Brand 5% – The final shot shows the product box and discount code, representing the brand's direct communication. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a man preparing to open a packet of Holy powdered milk. The intention is to set up the product demonstration by focusing on the initial preparation process. The scene is shown from a third-person perspective, with the man actively engaging with the product. The tone is casual and informal. - 00:02–00:05 00:02–00:05 The man struggles to open the packet, spilling some of the powder. This moment introduces a comedic element, humanizing the presenters and creating an engaging, imperfect scenario. This is from the man's perspective. - 00:05–00:12 00:05–00:12 He adds the powder to a shaker, then expresses uncertainty about whether to use warm or cold milk, ultimately opting for cold milk. This highlights the product's versatility while maintaining a light, questioning tone. The man's perspective is conveyed through his dialogue and actions. - 00:12–00:17 00:12–00:17 He realizes one milk carton is not enough, and the woman playfully produces another carton. This continues the comedic tone, subtly reinforcing the product's ease of use and need for a specific milk-to-powder ratio. This is from the man's perspective. - 00:17–00:22 00:17–00:22 The man jokes about spilling milk, making a self-deprecating comment about a "newborn on its feet." This adds humor and self-awareness. This is from the man's perspective. - 00:22–00:32 00:22–00:32 He overfills the shaker, causing it to spill when opened, and he jokes about it being "reborn" in the stomach, creating humor and visual slapstick. This self-deprecating moment adds levity. This is from the man's perspective. - 00:32–00:35 00:32–00:35 He acknowledges his mistake and prepares to clean the spill, showing a moment of self-awareness and responsibility. This is from the man's perspective. - 00:35–00:41 00:35–00:41 Both individuals try the prepared shake. Their reactions communicate the taste experience and product satisfaction. The shift in perspective allows the audience to experience the taste test from both sides. - 00:41–00:52 00:41–00:52 They both express their enjoyment of the product, with the man describing it as having a "nougat" flavor. This highlights the taste appeal and provides a descriptive testimonial. This is from the man's perspective. - 00:52–01:00 00:52–01:00 The woman prepares another flavor (banana), and they playfully shake it together, emphasizing the fun and social aspect of the product. The perspective shifts, engaging the viewer with the playful dynamic of the taste testers. - 01:00–01:06 01:00–01:06 They taste the banana flavor, comparing it to school milk but noting it is not as intense in flavor, giving an honest, relatable comparison. The female's perspective is now featured more prominently, offering variety within the testimonial. - 01:06–01:13 01:06–01:13 The man states that the hazelnut is their favorite and gives a thumbs up, concluding the taste test with a clear endorsement. The man's perspective seals the review with a positive and unequivocal conclusion. - 01:13–01:19 01:13–01:19 The ad concludes with a shot of the product box, offering a discount code. The brand's perspective delivers the CTA to convert viewers to customers.

# Ad summary This ad shows two people in a kitchen reviewing different flavors of Holy powdered drink mix that can be added to milk and shaken to make a ready-to-drink shake. They test Hazelnut and Banana flavors. # Brand positioning Holy is presented as a powdered drink mix brand that emphasizes flavor variety and a unique, customizable experience. The packaging uses bright colors and simple flavor cues that feel playful and approachable. The ad demonstrates how users can add Holy mixes to the milk of their choice and shake for a simple, on-the-go beverage solution. By having relatable people act naturally and sample different flavors, the brand aims to convey a low-pressure, easy-to-integrate experience. # Product Holy is a powdered drink mix that turns milk into a ready-to-drink shake. The ad focuses on the Hazelnut and Banana flavors. The product comes in single-serve packets to be mixed with milk in a shaker. The packets are packaged in a bright yellow branded box. Holy's powdered mix addresses barriers to convenient nutrition by providing a customizable and flavorful on-the-go beverage option. # Visual style The ad has a casual UGC feel with a bright, natural-lit setting. The editing features quick cuts and the visuals include a variety of close-ups and medium shots that keep a consistent pace throughout. The production quality is simple and raw. # Hooks Spoken: 00:04–00:05 Male 1: Ja, also wir jetzt Haselnuss probieren. Visual: 00:00–00:01 In a bright kitchen, a person with light skin and blond hair stands to the left of a wood table. They wear a black sweater and a white beaded bracelet on their left wrist. Their hands are visible as they open a shaker bottle. To their right, a woman with fair skin and dark hair sits. She wears a black hooded sweatshirt and gauges in her ears. A yellow Holy box sits on the table between them, and a glass is visible behind the shaker bottle. / 00:01–00:03 The person closes the shaker bottle, causing the liquid inside to spray out the top. The woman is laughing. / 00:03–00:04 The person tears open a single-use packet of Holy drink mix. # Funnel stage Consideration # Pain points The ad implies the frustration of having limited options for convenient and flavorful on-the-go beverages. The presenters are creating the beverage in their own kitchen, indicating that typical ready-to-drink beverages are not meeting their needs. # Value propositions - Convenient and flavorful shake option - Customizable experience with different milk types - Variety of flavor options # Benefits - Ready-to-drink shake - Easy to make - On-the-go beverage option # Features - Powdered drink mix - Mixes with milk - Single-serve packets - Hazelnut flavor - Banana flavor # Call to action SPARE 5€ ON TOP MIT CODE "HOLY" # Social proof - "I finde den geil" (I think he is great.) - Male 1 (Customer) - "Definitiv" (Definitely) - Female 1 (Customer) - "Ich find das echt cool" (I think that's really cool) - Female 1 (Customer) - "Haselnuss rausgeschmissen" (Hazelnut is out) - Male 1 (Customer) - Both the male and female presenters give the drink a thumbs up, signaling a positive review. # Point of view - Customer 100% – The entire video is delivered from the perspective of two users casually making and reviewing the product in a home kitchen setting. # Storyline - 00:00–00:01 00:00–00:01 The male presenter unscrews the lid of a shaker bottle, preparing to make a drink. This establishes the scene and shows the product in its use case. - 00:01–00:03 00:01–00:03 The male presenter re-tightens the lid of the shaker bottle, causing the liquid inside to splatter out of the top. This creates a comedic moment that leads to the female reviewer’s genuine reaction. - 00:03–00:07 00:03–00:07 The male presenter takes a single-serve packet of the Hazelnut flavor Holy drink mix, tears it open, and attempts to pour it into the shaker. This shows the preparation process of the drink. - 00:07–00:09 00:07–00:09 He accidentally spills the drink mix while pouring it into the shaker and jokes about it. This adds a lighthearted tone and portrays him as relatable. - 00:09–00:15 00:09–00:15 The male presenter pours oat milk into the shaker. This demonstrates the ease of combining the drink mix with milk. - 00:15–00:16 00:15–00:16 After realizing that he does not have enough milk, he jokes with the female presenter. The comedic tone and interaction are meant to be relatable and engaging. - 00:16–00:26 00:16–00:26 The male presenter re-caps the carton of milk, re-tightens the lid of the shaker, and then makes a joke about spilling drink mix. This emphasizes the user-friendliness of the product despite the mishap. - 00:26–00:29 00:26–00:29 The male presenter shows the shaker, and jokes about overfilling it. This humorous self-awareness and light-hearted presentation aim to connect with the audience. - 00:29–00:36 00:29–00:36 The male presenter tightens the shaker lid, causing more of the drink to spray out of the top. This creates another comedic moment, and then the presenter states "So sieht das dann auch im Magen des Neugeborenen aus" (That's what it looks like in a newborn's stomach), adding a humorous tone. - 00:37–00:45 00:37–00:45 The presenters pour the drink into glasses. They then taste and review the drink. - 00:45–00:56 00:45–00:56 The presenters continue to review the drink. The male presenter cleans up spilled drink mix. The female reviewer says the drink "hat was von Nougat" (has something of Nougat), and the male presenter agrees. - 00:56–01:04 00:56–01:04 The female presenter grabs a packet of Banana flavor and adds it to the shaker, then passes the shaker to the male presenter. This shows how to prepare another flavor of the drink. - 01:04–01:17 01:04–01:17 They review the banana flavor. The male reviewer states "Haselnuss rausgeschmissen" (Hazelnut is out), and the presenters give the drink a thumbs up. The positive review aims to encourage viewers to try the product. - 01:17–01:23 01:17–01:23 The camera shows the Holy box sitting on a blue surface. Text overlay displays "SPARE 5€ ON TOP MIT CODE "HOLY"" (SAVE 5€ ON TOP WITH CODE "HOLY").

# Ad summary This ad demonstrates how to make a flavored milk drink using Holy powdered drink mix. A couple prepares the drink in their kitchen, makes a mess, tastes the drink, and seems to enjoy it. # Brand positioning Holy is presented as a brand for flavored drink mixes that are easy and convenient to prepare at home. The brand aims to provide a fun, tasty alternative to plain milk, targeting a younger demographic that enjoys experimenting with flavors and engaging with lighthearted, humorous content. The ad pushes against the norm of traditional, overly serious health and wellness brands by using a casual, comedic approach and focusing on the fun and social aspects of enjoying the drink. The brand identity is emotional, emphasizing enjoyment and playfulness over strict functional benefits. # Product The advertised product is Holy powdered drink mix. The ad features several flavors that are mixed into milk to create a flavored drink. To prepare it, the mix is poured into a shaker with milk, shaken, and then poured into a glass to drink. Explicit product details include different flavors, such as hazelnut, vanilla, and banana. A unique selling point is the ease of preparation and the variety of flavors available. The product is for anyone who enjoys flavored milk drinks and is looking for a convenient and fun option to make at home. The ad language highlights the fun and social aspect of preparing and enjoying the drink with friends, which is worth trying or buying. # Visual style The ad has a UGC feel, with a home kitchen setting and a casual, unpolished look. It has quick cuts between shots to keep the energy up. The production quality is basic, which helps to create a relatable and authentic tone. The pacing is consistent, with a moderate cut rate that matches the conversational style of the presenters. The audio-visual sync is loose, with cuts generally following the rhythm of the speech but not precisely timed. # Hooks Spoken: 00:00–00:03 Male 1: ein bisschen kräftig, ja, komm! / 00:02–00:03 Female 1: Ja, auf jeden Fall. Visual: 00:00–00:02 A medium shot of a man and a woman at a wooden table in a kitchen. The man wears a black hooded sweatshirt with white lettering, while the woman wears a black Nike hooded sweatshirt. A yellow box with the word “HOLY” on the side sits in the center of the table. There is a brown carton of milk and a glass on the table. The woman twists the top off of a silver shaker cup, and the man removes the top from a similar shaker cup. / 00:02–00:04 Close-up of the man's hands opening a powdered drink mix packet. # Funnel stage Consideration # Pain points Plain milk can be boring. # Value propositions - Easy and convenient alternative to plain milk - Fun and social experience of preparing drinks with friends - Variety of flavor options to suit different tastes # Benefits - Easy to prepare - Convenient - Fun to make # Features - Powdered drink mix - Variety of flavors (hazelnut, vanilla, banana) - Shaker Bottle - Mix with milk # Call to action SPARE 5c ON TOP MIT CODE "HOLY" # Social proof - "Ich finde jetzt den neugefällt, ich finde den geil." – Male 1 (Customer) - "Definitiv." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is shown from the perspective of a customer making a milk beverage with the brand's mix. # Storyline - 00:00–00:03 00:00–00:03 A woman twists the top off of a shaker and laughs as the man opens a package of drink mix. - 00:03–00:08 00:03–00:08 The man opens the packet of hazelnut flavor drink mix. The perspective is from the man's point of view as he struggles to open it. This action sets up the beginning of a casual demonstration of how to prepare the drink. - 00:08–00:16 00:08–00:16 He laughs as he spills some of the mix on himself. The message is that the process doesn't have to be perfect or serious, making it approachable. This is told from the man’s perspective, adding a relatable and humorous tone. The tonal cue is lighthearted and comedic. - 00:16–00:23 00:16–00:23 The man pours milk into the shaker, and after he spills some he gets more milk from a carton and they both laugh. This reinforces the theme that the preparation is imperfect and fun. It's told from the man’s perspective with a lighthearted and self-deprecating tone. - 00:23–00:37 00:23–00:37 The man makes a joke after revealing how much milk has spilled. The humor aims to connect with the audience by showing the messiness and reality of the process, and the woman is laughing in the background. This keeps the tone playful. - 00:37–00:45 00:37–00:45 The man says that he will get a cloth to clean up and they each sample the drink. This segment emphasizes the drink is easy to clean up and delicious to drink. The perspective is from an observer, showing both individuals enjoying the moment, adding a sense of shared experience. - 00:45–00:57 00:45–00:57 The woman gives a brief review, but admits she likes vanilla more. This is followed by the man's opinion of the flavor being similar to nougat, but this is from their personal point of view. The woman will continue to try the other flavors. - 00:57–01:17 00:57–01:17 The man expresses that he enjoyed the hazelnut flavor, the woman agrees she liked it, he holds out his thumbs and gives a review. The message is that the product is enjoyable and approved by both people in the ad. The man’s enthusiastic thumbs-up serves as a simple and direct endorsement.

# Ad summary This ad features a male promoting Holy Hydration, which is an alternative for your workout. It has electrolytes, minerals, and coconut water and is zero sugar and only uses natural aromas. This drink is 80 cents and is cheaper than plastic bottles in the supermarket. You can get a 5 Euro discount by using code HOLY. # Brand positioning Holy Hydration is positioned as a healthy and smart alternative to traditional workout drinks. The brand aligns with a health-conscious and active lifestyle, promoting natural ingredients and zero sugar content. It pushes against the norm of sugar-laden sports drinks often found in supermarkets, offering a cleaner and more affordable hydration option. The brand positioning is both functional, highlighting its ingredients and cost-effectiveness, and emotional, appealing to consumers who value health and wellness. # Product Holy Hydration is a workout supplement that comes in powder form. It's designed for individuals who are health-conscious and regularly engage in physical activity. The product contains electrolytes, minerals, and coconut water, offering a hydrating and replenishing solution during workouts. It is explicitly stated to have zero sugar and only natural aromas. The USP is its combination of natural ingredients, affordability, and convenience, as it eliminates the need for carrying bulky plastic bottles. It addresses the purchase barrier of cost and health concerns associated with conventional supermarket sports drinks, presenting itself as a smarter, healthier, and more economical choice. # Visual style The ad has a UGC feel with gym environments and natural lighting. The editing style includes quick cuts and transitions to maintain an energetic pace, syncing with the music beats. The production quality appears as a hybrid, combining elements of user-generated content with polished commercial aspects, aiming to resonate with a younger, active audience. # Hooks Spoken: 00:00–00:05 Ich habe mir im Fitnessstudio richtig geiles Pulver gegönnt und zwar mit Holy Hydration, die smarte Alternative für dein Workout. Visual: 00:00–00:02: A man in a gym, seen from the back, is lifting a barbell. The gym has red and patterned wallpaper. There are rows of dumbbells behind the man. A mirror shows the man lifting weights. He is wearing a black shirt, black shorts, and white shoes. There is a water bottle and other products on the side. / 00:02–00:03: Close up shot on a blue and pink Holy Hydration water bottle. It is sitting next to a weight rack. / 00:03–00:04: The man is sitting on a weight machine drinking from the Holy Hydration bottle. The gym is in the background with other people working out. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of conventional workout hydration options being unhealthy and expensive. The man is showing that you are able to have an alternative without carrying a lot of plastic bottles. # Value propositions - Alternative workout supplement made with electrolytes, minerals, and coconut water - No sugar and only natural aromas - Available from 80 cents per drink # Benefits - smarte Alternative für dein Workout - kein Schleppen - deutlich günstiger # Features - Electrolyte - Mineralien - Kokoswasser - Zero Zucker - Natürliche Aromen # Call to action unten auf den Link klicken und Code Holy an der Kasse eingeben. # Social proof - None used. # Point of view - Customer 100% – Communicated through a gym user demonstrating and promoting the product. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a man in a gym lifting weights. He mentions that he has treated himself to a "geiles Pulver" (awesome powder). The intention is to immediately grab attention by showcasing someone working out and hinting at a product that enhances the experience. The audience is experiencing it from the man's perspective, setting a personal and relatable tone. - 00:02–00:03 00:02–00:03 The camera focuses on a bottle of Holy Hydration drink. This reveals the product he is promoting, providing a visual introduction to the brand. - 00:03–00:05 00:03–00:05 The man is shown drinking from the bottle, followed by more weightlifting. This continues to reinforce the personal narrative, as the brand ambassador integrates the product into their routine. - 00:05–00:12 00:05–00:12 The man walks toward the camera and highlights the ingredients of the product, including electrolytes and mineralstoffe, echtes kokoswasser, and only uses natural aromas. This segment delivers the brand's key messaging around product features and benefits from the brand ambassador's perspective to establish credibility. The messaging is upbeat. - 00:12–00:15 00:12–00:15 The man is shown lifting weights in front of the mirror. This informs the viewer on where to obtain Holy Hydration. This segment delivers the brand's key messaging around price from the brand ambassador's perspective to establish credibility. - 00:15–00:20 00:15–00:20 The man highlights the benefit that you don't have to carry big bottles and that this product is cheaper than buying plastic bottles. This reinforces the unique value proposition for the product. This is from the perspective of the brand ambassador, who uses the gym setting as part of the context. - 00:20–00:26 00:20–00:26 The man encourages the viewer to use the 5 Euro discount. This is from the brand's perspective. He explains how to obtain the discount. - 00:26–00:31 00:26–00:31 Finally, the product box is shown with key information. The intent is to reinforce the offer in a visually appealing manner, creating a memorable end to the ad. The audience experiences this from the brand's perspective, creating a positive brand association.

# Ad summary A content creator shows viewers how to easily make a fruity and healthy energy drink with Holy Energy powder. # Brand positioning Holy Energy is positioned as a healthy alternative to traditional energy drinks. The brand focuses on providing a sugar-free, fruity, and easily soluble energy boost without the mess, while also emphasizing cost-effectiveness and space-saving benefits. Holy Energy aligns with a lifestyle of convenience and health consciousness, pushing against the norms of sugar-laden and expensive energy drinks. # Product Holy Energy is a powdered energy drink mix that comes in single-serving sachets and larger containers. The product promises a fruity flavor without the use of sugar, ensuring a healthy and mess-free experience. It's designed for individuals who want an energy boost and is easily soluble by adding water and ice to a shaker. It addresses the cost and space issues associated with traditional canned energy drinks by offering a cheaper, more concentrated alternative that takes up less space. # Visual style The ad has a hybrid style, blending UGC with polished product shots. The editing is relatively quick, with cuts timed to coincide with the voiceover. The production quality is a mix of casual, vlog-style footage and clean, commercial-grade product displays. The pacing is consistent, with several cuts per minute to maintain engagement. Audio and visual elements are synced to enhance the viewing experience. # Hooks Spoken: 00:00–00:02 Einfach Wasser, ein Sachet, Eiswürfel, gut schütteln und dann zack. Text overlay: 00:00–00:00 Wasser, / 00:01–00:01 Eiswürfel, / 00:02–00:02 schütteln Visual: 00:00–00:01 Close-up shot of hands pouring water into a grey shaker cup with the "HOLY" logo. A glass with ice cubes is on the left side of the frame. The background is a granite countertop, implying a kitchen setting. The person is wearing a beige t-shirt and blue jeans. The shot is stable, with no camera movement. / 00:01–00:02 A hand pours a pink powder from a small sachet into the shaker cup. The shot is stable. The shaker is on a granite countertop. # Funnel stage Consideration # Pain points The ad addresses the pain point of expensive and unhealthy traditional energy drinks, as highlighted by the line: 'Früher habe ich jeden zweiten Tag zwei bis drei Dosen für 2-3 € aus dem Supermarkt geholt.' (I used to buy two to three cans for €2-3 from the supermarket every other day). # Value propositions - Sugar-free and fruity flavor provides a healthy alternative to traditional energy drinks. - Convenient single-serving sachets ensure a mess-free and easily soluble experience. - Cost-effective pricing at 80 cents per portion saves money compared to expensive canned energy drinks. - Space-saving packaging takes up less room compared to bulky cans, offering practicality and convenience. # Benefits - Mess-free experience - Cost-effective - Saves space - Healthy energy boost # Features - Sugar-free - Fruity Flavor - Easily soluble - Single-serving sachets # Call to action Probier es halt mal aus. (Try it out.) # Social proof - "Ich habe es am Anfang unterschätzt und jetzt will ich nichts anderes mehr." – Male 1 (Creator) # Point of view - Customer 100% – The entire video is presented from the perspective of a content creator and customer, demonstrating and endorsing the product with a casual tone. # Storyline - 00:00–00:02 00:00–00:02 The creator demonstrates how to prepare Holy Energy by adding water, a sachet of Holy Energy powder, and ice to a shaker, conveying the simplicity and convenience of the product. This is from the creator's POV, using a straightforward demonstration. - 00:02–00:04 00:02–00:04 The creator shakes the mixture, zips it open, and highlights the ease of preparation, emphasizing that it is easily soluble and sugar-free. This is delivered from the creator's perspective, with a tone of enthusiasm. - 00:04–00:07 00:04–00:07 The creator drinks the Holy Energy mix and expresses satisfaction, describing it as 'fruity'. This reinforces the taste benefit from the creator’s POV. - 00:07–00:11 00:07–00:11 Transitioning from enjoying the drink, the creator discusses his past habit of buying multiple energy drinks every other day, highlighting the expense. This comparison is from the creator’s perspective, aiming to set up the cost-saving benefit of Holy Energy. - 00:11–00:12 00:11–00:12 The creator emphasizes the cost-effectiveness of Holy Energy, stating it costs only 80 cents per portion, contrasting it with his previous spending. The financial benefit is conveyed from the creator’s cost-conscious POV. - 00:12–00:15 00:12–00:15 The creator highlights the space-saving aspect of Holy Energy by showing the stackable packaging and comparing it to the space required by traditional energy drink cans. The brand voice emphasizes the convenience and practicality of the product. - 00:15–00:17 00:15–00:17 The creator expresses his preference for Holy Energy over other energy drinks, emphasizing that he initially underestimated its value. This testimonial is conveyed from a satisfied customer’s point of view. - 00:17–00:20 00:17–00:20 The creator encourages viewers to try Holy Energy and highlights the taste of the product. From the creator's point of view, he offers an endorsement. - 00:20–00:21 00:20–00:21 The creator reveals a discount code ('HOLY') for 5€ off the first starter set, providing a direct incentive to purchase. The code is delivered with an enthusiastic tone. - 00:21–00:25 00:21–00:25 A bright screen showcases the Holy Energy starter set, discount offer, and five-star rating, reinforcing the product's value and positive customer feedback. The brand voice gives it a professional but friendly tone.

# Ad summary This ad promotes Holy Energy, an energy drink mix, presented by a creator as an alternative to traditional canned energy drinks. The ad emphasizes the ease of preparation (just mix a sachet with water and ice), sugar-free formula, portion cost savings, and space-saving benefits compared to stocking cans. # Brand positioning Holy Energy is positioned as a modern, convenient, and health-conscious alternative to traditional canned energy drinks. The brand emphasizes ease of use, affordability, and space-saving benefits. It seems to target consumers who are seeking healthier alternatives that are also affordable and convenient, contrasting with the perceived excess of traditional energy drinks. # Product Holy Energy is an energy drink mix sold in sachets or containers. To prepare, simply mix one sachet or scoop with water and ice, then shake well. The product is advertised as sugar-free, easily soluble, and non-messy. It also claims to be cost-effective, costing only 80 cents per portion, and space-saving. The Starter Set includes various flavors and a shaker bottle. The ad promotes trying the product, highlighting its convenience, cost-effectiveness, and flavor variety. # Visual style The ad has a casual, UGC-style aesthetic, with natural lighting and a conversational tone. The editing includes quick cuts and simple transitions. The production quality appears to be a blend of professional and DIY, creating a relatable and authentic feel. # Hooks Spoken: 00:00–00:03 Klingt dein Energy Drink, klingt eigentlich nur noch nach Aufwand und Sauerei, wenn ich ehrlich bin. Text overlay: 00:00–00:01 deinen / 00:01–00:02 Klingt / 00:02–00:03 Aufwand und Visual: 00:00–00:01 The shot is from a medium angle, showing a man with curly red hair and a mustache sitting on a couch with a light-colored shirt. He is holding his phone and looking at the camera. The background includes a mirror and a lamp on a table. / 00:01–00:02 The shot is a first-person view of a phone showing the Holy Energy app. / 00:02–00:03 The shot is from a first-person view, showing someone selecting items on the Holy Energy app on the phone. # Funnel stage Consideration # Pain points The ad implies that the pain point is the inconvenience and cost of traditional energy drinks, suggesting they are messy, expensive, and take up too much space. # Value propositions - Cost-effective: Costs only 80 cents per portion, saving money compared to buying canned energy drinks. - Convenient and easy to use: Just mix with water and ice, making it a quick and easy alternative. - Healthier choice: Sugar-free, catering to health-conscious consumers. # Benefits - Healthier alternative to traditional energy drinks - Convenient and easy to prepare - Saves money compared to buying canned energy drinks - Reduces storage space needed for energy drinks # Features - Sugar-free - Easy to mix - Cost-effective (80 cents per portion) - Space-saving # Call to action Probiert es halt mal aus. # Point of view - Customer 100% – The ad is presented from the perspective of a creator who is also a customer of Holy Energy, sharing his personal experience and thoughts on the product. # Storyline - 00:00–00:03 00:00–00:03 The creator, while sitting on a couch and looking at his phone, asks if mixing your own energy drink sounds like a lot of effort. - 00:03–00:04 00:03–00:04 The creator shows a Holy Energy box. - 00:04–00:08 00:04–00:08 The creator then demonstrates how easy it is to make, showing the steps to mix it in the shaker bottle. - 00:08–00:12 00:08–00:12 The creator drinks the mixed drink and says it is sugar free, no mess, and tastes fruity. - 00:12–00:16 00:12–00:16 The creator states that he used to spend money on energy drinks, and it adds up. - 00:16–00:20 00:16–00:20 The creator highlights Holy Energy is cheaper and saves space. - 00:21–00:22 00:21–00:22 The creator encourages viewers to try Holy Energy. - 00:23–00:26 00:23–00:26 The creator encourages viewers to try Holy Energy and shares a discount code.

# Ad summary The ad features a male creator who shares his honest feedback of the HOLY StarterSet. He highlights that not everything tastes good to him, but he's been pleasantly surprised at how well some of the items integrated into his daily routine. He showcases the energy drinks and hydration drinks, specifying that he uses the hydration drink after a workout to replenish electrolytes. He then presents the iced tea, particularly liking the raspberry vanilla flavor when he wants something other than plain water. Lastly, he shows the milkshake and its versatility when he wants a creamy alternative to iced tea. He concludes that there is something in the box for everyone, and recommends it. # Brand positioning HOLY is positioned as a brand that focuses on a variety of drink mixes ranging from energy drinks, hydration drinks, iced tea, and milkshakes that can all be implemented into a daily routine. The brand aligns with those who enjoy flavor in their drinks and are looking for caffeinated and non-caffeinated alternatives to coffee, plain water, and traditional sugary milkshakes. The brand pushes against category norms by providing sugar-free alternatives. Overall, the brand positioning appears to be functional, providing a variety of tasty drink mixes that contain a number of different benefits. # Product The HOLY StarterSet is presented as a variety pack of drink mixes that can easily be incorporated into any individual's daily routine, and is for anyone who enjoys flavored drinks and seeks to mix up their current drinking habits. The set features a number of different products. The energy drink can be used to wake up or as an alternative to coffee. The hydration drink is useful for replenishing electrolytes post-workout. The iced tea is for when a person is looking for a flavored drink but does not feel like drinking plain water. The milkshake is a creamy alternative to iced tea or coffee as a dessert. The ad focuses on highlighting to the viewer that there is a drink mix in the starter set for any use occasion. # Visual style The ad has a UGC feel with quick cuts and transitions. The production quality appears to be of high quality with good lighting. The pacing is quick, shifting multiple times throughout the ad as the creator highlights the products. The cuts align with what the creator is saying. # Hooks Spoken: 00:00–00:03 Male 1: Hier jetzt einfach mal ein ehrliches Feedback zu diesem Holy StarterSet Deluxe. Text overlay: 00:00–00:01 einfach mal ein / 00:01–00:02 ehrliches Feedback / 00:02–00:03 HOLY StarterSet Visual: 00:00–00:01 A medium shot of a young, fair-skinned man in a dark red sweater and white collared shirt. The background is a neutral-colored room with a bed, a white desk, and some plants. / 00:01–00:03 The man gestures to his left and then picks up a HOLY StarterSet box. # Funnel stage Consideration # Pain points Viewers may be looking for alternatives to sugary drinks. # Value propositions - Energy drink: Alternative to coffee - Hydration drink: Useful for replenishing electrolytes - Iced tea: Alternative to plain water - Milkshake: Creamy alternative to iced tea or coffee as a dessert - The starter set has a variety of options. # Benefits - Alternative to coffee - Replenishes electrolytes - Alternative to plain water - Creamy alternative to iced tea or coffee as a dessert # Features - Energy drinks - Hydration drinks - Iced tea - Milkshake # Call to action None used. # Social proof - "Ich sag gleich vorweg, manche Sachen schmecken mir gar nicht, aber ich war ganz gut überrascht, wie sich manche Sachen halt cool im Alltag integrieren lassen." – Male 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the perspective of a creator reviewing the brand's product. # Storyline - 00:00–00:04 00:00–00:04 The creator begins the ad by stating that he will provide honest feedback for the HOLY StarterSet. - 00:04–00:10 00:04–00:10 He states upfront that he doesn't like the taste of everything, but was surprised at how well some of the items integrated into his daily routine. The message is to set the expectation that not everything will appeal to everyone, but there is enough to appeal to a wide audience. - 00:10–00:13 00:10–00:13 The creator then states that the energy drinks are not his favorite, as he is not a caffeine person. This continues to build on his upfront honesty. - 00:13–00:16 00:13–00:16 He explains that if he is going to drink something to wake up, it's going to be coffee. The message here is to explain his taste preferences. - 00:16–00:19 00:16–00:19 The creator then demonstrates using the product while working at his computer in the evening. The intention here is to showcase the drink mix as an evening alternative to coffee. - 00:19–00:24 00:19–00:24 The creator says it's cool that the hydration drink is included, and that it's actually useful. The message is to build intrigue about the product. - 00:24–00:32 00:24–00:32 The creator then demonstrates working out and drinking water during the training session. Then he shows himself getting the hydration drink out of his gym locker and states that it is a reward and that he replenishes electrolytes with the drink. The intention is to showcase another use occasion for the product. - 00:32–00:41 00:32–00:41 The creator highlights that one of the iced tea flavors in the set is a raspberry vanilla flavor that he really likes and drinks when he doesn't want to drink plain water. The message is to demonstrate the value of flavor. - 00:41–00:47 00:41–00:47 The creator states that the milkshake is a cool alternative to iced tea when he wants something creamy. - 00:47–00:53 00:47–00:53 He showcases his use case of drinking the milkshake as a dessert and an alternative to coffee, continuing to build on the drink mix's versatility. - 00:54–01:00 00:54–01:00 The creator concludes the ad by reiterating that there is something for everyone in the HOLY StarterSet, and that he has everything on hand. He gives it a recommendation. - 01:00–01:06 01:00–01:06 The ad ends with a shot of the box and then displays a discount code.

# Ad summary This ad features a male creator giving an honest review of Holy beverage products. The ad showcases a variety of HOLY products and highlights the different use cases for each. # Brand positioning HOLY is presented as a versatile beverage brand offering a range of powdered drink mixes designed to replace or enhance regular water consumption. They emphasize flavor variety and functional benefits to suit different needs throughout the day. HOLY stands out by offering alternatives to sugary drinks. The brand promotes a lifestyle that balances flavor enjoyment with health and convenience, positioning itself as a modern, health-conscious alternative to traditional beverages. # Product The advertised products are powdered drink mixes designed to enhance and replace regular water. HOLY Energy drinks are presented as a substitute for coffee, HOLY Hydration drinks are positioned for use after a workout to replenish electrolytes and minerals, HOLY Iced Tea is promoted as a tasty alternative to plain water, and HOLY Milkshake can be used as a dessert drink option. Each product is offered in powdered form and are designed to be mixed with water, catering to those seeking low sugar alternatives and flavorful hydration, while addressing the need for variety and convenience in daily beverage choices. # Visual style The ad has a hybrid aesthetic, blending UGC-style casual footage with product shots and scenes. The editing style includes quick cuts to maintain a brisk pace, interspersed with static shots of the creator speaking directly to the camera. The overall production quality is mid-range, suggesting a level of polish above pure UGC but below a high-end commercial. The pacing stays fairly consistent, with cuts timed to match the rhythm of the voiceover. # Hooks Spoken: 00:00–00:02 Ja, trinkt man halt einfach, wenn man keinen Bock auf Wasser hat so, ne? Text overlay: 00:01–00:03 keinen Bock auf (Caption box) / 00:01–00:03 Wasser hat so (Caption box) Visual: 00:00–00:01 A man stands in a bedroom holding a package of HOLY Iced Tea. He is in front of a yellow box that says HOLY Squad. The bedroom has white walls and a gray bed. / 00:01–00:03 A hand holds a shaker with a red lid in front of an open book on a bed. The bed has a white pillow and is covered with dark clothing. Text overlay: keinen Bock auf Wasser hat so. # Funnel stage Middle of funnel (Consideration) # Pain points Boredom of drinking regular water. # Value propositions - The HOLY Starter Set is a good option for everyone as it has many different options # Benefits - A good way to get electrolytes and minerals - Good for when you are not in the mood for Iced Tea and want something a little more creamy for a dessert. - Good for when you're bored of water and want a tasty drink. # Features - HOLY Energy - HOLY Hydration - HOLY Iced Tea - HOLY Milkshake - HOLY Starter Set Deluxe # Call to action None used. # Social proof - "Himbeervanille, den fand ich sehr, sehr geil" – Male 1 (Creator) # Point of view - Customer 100% – The ad is presented from the perspective of a creator who is reviewing the product and talking about how he uses it. # Storyline - 00:03–00:08 A man begins by introducing that he will be providing honest feedback about a HOLY Starter Set Deluxe. - 00:08–00:13 The man states that some things from the set taste bad but that he was also pleasantly surprised at how cool some of the options are. - 00:13–00:21 He then highlights the different HOLY products included in the set, showing Energy drink products and clarifying that they aren't his favorite because he prefers coffee when he wants caffeine. - 00:21–00:24 He explains that he does like that the Energy product option is included as an option for evenings when he doesn't want coffee. - 00:24–00:28 He expresses a preference for the HOLY Hydration products, as he sees practical value in their use during or after workouts. - 00:28–00:36 He drinks a hydration beverage after a workout, describing it as a refreshing and sweet reward. - 00:36–00:38 The man states that HOLY Hydration beverages are a good way to get electrolytes and minerals after a workout. - 00:38–00:42 The man shows the Iced Tea product, describing it as very good. - 00:42–00:47 He states that Iced Tea can be a good option for when you are bored of water. - 00:47–00:56 The man mentions that the HOLY Milkshake product is a good alternative for when you are not in the mood for Iced Tea, describing it as more of a coffee/dessert option. - 00:56–01:04 The man concludes that the HOLY Starter Set has something for everyone, explaining that while he doesn't use everything, it's nice to have options available, and gives the product his recommendation.

# Ad summary A male creator unboxes the HOLY Starter Set Deluxe, which includes various powdered drink mixes and a shaker. He systematically tries one flavor from each of the four categories: Energy, Iced Tea, Hydration, and Milkshake. He provides his honest, real-time reactions and ratings for each flavor, highlighting the product's features like zero sugar, electrolytes, and taste, concluding with an overall positive recommendation for the brand. # Brand positioning HOLY is presented as a vibrant, modern beverage brand offering diverse functional drink alternatives that are both tasty and health-conscious. The brand emphasizes 'Zero Zucker' (zero sugar) across its range, which includes Energy, Iced Tea, Hydration, and Milkshake powders. It aims to occupy a space in the consumer's mind as a versatile solution for different needs—from energy boosts to post-workout hydration and nostalgic treats—all delivered in a convenient, mix-at-home sachet format. HOLY positions itself as a fun, accessible, and guilt-free choice that challenges traditional sugary drink norms by offering delicious flavors without the added sugar, creating an enjoyable and perhaps even childhood-evoking experience. # Product The featured product is the HOLY 'Starter Set Deluxe,' a collection of powdered drink mixes designed for various purposes, accompanied by a shaker. The set includes individual sachets from four distinct categories: 'Energy,' 'Iced Tea,' 'Hydration,' and 'Milkshake.' All products are highlighted as containing 'Zero Zucker' (zero sugar). The 'Energy' flavor shown is 'Raspberry Raptor,' described as 'punchy,' 'fruity,' and 'slightly sour.' The 'Iced Tea' flavor is 'Lemon Honey & Black Tea,' which is 'very refreshing,' 'interesting,' and tastes 'just like iced tea from the supermarket' but better with ice, also containing zero sugar. The 'Hydration' flavor is 'Strawberry Kiwi,' which includes electrolytes and minerals, making it 'good for after sport,' though the creator expresses a personal dislike for the specific flavor combination. The 'Milkshake' flavor is 'Banana,' lauded as 'simply awesome' and able to 'send him back to childhood' due to its rich, creamy taste and 'Zero Zucker' content. Each sachet is meant to be mixed with water (or milk for the milkshake) using the included shaker, making the products convenient and easy to prepare. The main USPs are convenience, taste variety, functional benefits, and the absence of sugar. # Visual style The ad features a scrappy, UGC-style aesthetic with a polished edge. It's shot in bright, natural-looking indoor lighting, giving it an authentic, home-vlog feel. The editing style is dynamic, characterized by quick cuts to maintain engagement, especially during product demonstrations and reactions. Transitions are often simple cuts, with some animated elements for text overlays and product reveals. The production quality blends a high-quality camera and audio setup with the informal delivery of a content creator, striking a hybrid balance between raw UGC and a professional commercial. The pacing is fast and energetic, driven by the creator's enthusiastic narration and rapid sequence of actions. Cuts are frequently timed to align with spoken words and the sound effects of shaking or pouring, creating a synchronized and engaging audio-visual experience. # Hooks Spoken: Und Tesla, bist du bereit für die dritte Runde? Text overlay: UND TESLA BIST DU BEREIT / FÜR DIE DRITTE RUNDE? Visual: Medium shot of Male 1 from the waist up, seated at a white table. He looks back towards a beige sofa where a brown dog lies, playing with a yellow ball. A black microphone on a tripod stands on the table to his left. In the background, there's a modern staircase with dark wood treads and a black metal railing adorned with a leafy garland. A potted plant is visible to the right of the stairs. The lighting is bright and even, indicating an indoor, well-lit home environment. The camera is stationary and at eye level. / The camera quickly pans to the left, showing Male 1's side profile as he turns his head to face the camera, maintaining a serious expression. The dog remains on the sofa in the background. This quick pan re-establishes direct address to the viewer after a playful interaction. # Funnel stage Consideration # Pain points The pain point addressed is the frustration and curiosity of repeatedly seeing advertisements for a product without experiencing it firsthand. The creator states: "Ich sehe ja seit Monaten die Werbungen von Holy auf YouTube und ich hatte die Schnauze voll und wollte das jetzt mal selber ausprobieren." (00:05-00:13) This implies a desire for authentic validation and direct experience with a product that has generated significant buzz. # Value propositions - "Zero Zucker" (zero sugar) means a healthier alternative without compromising taste. - "Ist ja voll mit Elektrolyten, Mineralien" (it's full of electrolytes, minerals) offers functional benefits for post-sport recovery. - "Die geilste Idee" (the coolest idea) for a zero-sugar milkshake that 'sent him back to childhood' provides an indulgent yet guilt-free nostalgic experience. # Benefits - Convenient and easy to prepare - Refreshing taste - Provides energy - A healthier alternative to sugary drinks - Good for after sport (hydration) - Offers a nostalgic taste experience (milkshake) - Satisfies cravings without sugar # Features - Powdered drink mixes - Zero Zucker (Zero Sugar) - Individual sachets (single serving) - Includes shaker - Energy category - Iced Tea category - Hydration category - Milkshake category - Electrolytes - Minerals # Call to action SPARE 5€ ON TOP MIT CODE "HOLY" # Social proof - "Ich sehe ja seit Monaten die Werbungen von Holy auf YouTube" (00:05-00:08) – Male 1 (Creator) implicitly refers to widespread advertising and brand recognition. - "Ich habe ja gehört, dass bei den Energies Raspberry Raptor der absolute Favorit ist" (00:34-00:43) – Male 1 (Creator) mentions a popular flavor, leveraging community preference. # Point of view - Customer 90% – The creator acts as a relatable consumer sharing his personal, genuine experience and opinions on the products. - Brand 10% – The final animated product display and discount offer are direct marketing messages from the brand. # Storyline - 00:00–00:03 The creator sits at a table, looking back towards a dog on a sofa, and playfully asks if it's ready for the 'third round.' This sets a casual, lighthearted, and personal tone, drawing the viewer into what feels like a genuine, everyday interaction. - 00:03–00:13 The creator claps his hands and explains that he's been seeing HOLY ads for months on YouTube and decided to try the products himself, because he 'had enough.' This establishes the premise of an authentic, user-initiated review, making it relatable to viewers who might also be curious about products they've seen advertised repeatedly. His slightly exasperated but determined tone builds a connection with the audience. - 00:13–00:24 He announces that he ordered the 'Starter Set Deluxe' and plans to try one flavor from each category with the viewers, then review and rate them. This clearly outlines the video's purpose and structure, promising a comprehensive and systematic product review. His energetic delivery conveys enthusiasm for the unboxing and tasting process. - 00:24–00:33 The creator displays the contents of the 'Starter Set Deluxe' box, showcasing four types of sachets (Energy, Iced Tea, Hydration, Milkshake) and a black shaker. This segment serves as a visual unboxing, allowing the audience to see exactly what comes in the set and understand the variety offered. - 00:33–00:44 He mentions having heard that 'Raspberry Raptor' from the 'Energy' category is an 'absolute favorite' and shows the sachet, deciding to try it first. This integrates social proof and sets positive expectations for the initial tasting, while also introducing the first specific product to be reviewed. - 00:44–00:52 He tears open the 'Raspberry Raptor' sachet, smells it, comments that it 'smells good,' and pours it into the shaker, followed by water. This demonstrates the simple preparation process and builds sensory anticipation before the actual taste test. - 00:52–00:56 The creator vigorously shakes the contents of the shaker, then takes a sip of the prepared drink. This highlights the mixing action and leads directly into the immediate consumption and reaction. - 00:56–01:13 He takes another sip and describes the taste as 'very fruity,' 'slightly sour,' and 'definitely punchy,' giving it a 5/5 rating. This is the first positive taste review, validating the 'favorite' status and establishing a high standard for the other products. - 01:13–01:21 He moves on to the 'Iced Tea' category, picking the 'Lemon Honey & Black Tea' flavor and showing the sachet. This continues the structured review, introducing the next product for evaluation. - 01:21–01:33 He pours water into the shaker, tears open the 'Iced Tea' sachet, comments 'interesting' after smelling it, and adds the powder, followed by a vigorous shake and a sip. This repeats the preparation process, maintaining consistency in the review format. - 01:33–01:58 After tasting, he describes the 'Iced Tea' as 'very refreshing' and 'interesting,' noting the honey flavor and 'zero sugar.' He suggests it would be even better with ice and gives it a 4/5 rating. This provides a balanced and detailed review, highlighting both positive attributes and a suggestion for optimal enjoyment. - 02:03–02:11 He introduces the 'Hydration' product, selecting 'Strawberry Kiwi' flavor, and expresses initial skepticism about the combination while showing the sachet. This introduces a moment of genuine doubt, enhancing the authenticity of the review and setting up a potentially less favorable outcome. - 02:11–02:22 He struggles to open the sachet, exclaims 'uff,' then finally opens it, stating he's 'not a fan' of the smell before adding it to the shaker with water. He performs an exaggerated, full-body shake. The struggle and candid negative reaction reinforce the authentic, unscripted nature of the content. - 02:22–02:46 He tastes the 'Hydration' drink, acknowledging its benefits for 'after sport' with 'electrolytes, minerals.' However, he reiterates his dislike for the 'Kiwi and Strawberry' combination, suggesting he'd prefer them individually, and rates it 2/5. This is an honest, critical review, focusing on personal preference while still acknowledging functional benefits. - 02:46–03:02 The creator introduces the 'Milkshake' category, calling it 'the coolest idea' because it's 'zero sugar' and can be made simply with powder and milk. He displays the 'Banana' flavor sachet with excitement. This builds anticipation for a unique and seemingly innovative product offering, emphasizing its convenience and health aspect. - 03:02–03:18 He pours milk into the shaker, adds the banana powder, and expresses that it 'smells good.' He then performs an extremely exaggerated, almost dance-like shake, repeating 'shake your milk.' This is a fun and interactive demonstration, highlighting the simple preparation and the appealing aroma. - 03:18–03:26 He inspects the shaker, noting how 'creamy' it looks, and expresses strong excitement before taking a large, satisfying sip. This builds intense anticipation for the final taste test, emphasizing the visual appeal and promising a delightful experience. - 03:26–03:48 He praises the milkshake ecstatically, calling it 'simply awesome,' stating 'the idea is awesome' and the taste 'sent him back to childhood.' He gives it a 5/5, calling it a 'hammer' and a 'great concept,' then signs off by promising to try more flavors next time. This overwhelmingly positive conclusion reinforces the brand's appeal and creates anticipation for future content, leaving a strong, memorable impression. - 03:48–03:51 A fast-paced animated sequence shows the HOLY 'Starter Set Deluxe' box opening, revealing the products inside, followed by a close-up of the fully assembled box on a blue background. This visually summarizes the product offering and reinforces the brand's playful, modern aesthetic. - 03:51–03:55 A graphic of the closed HOLY box is shown on a blue background, overlaid with a text call to action for a discount. This serves as the direct promotional segment, providing clear purchasing incentive and information.

# Ad summary This ad features a crowd of people standing closely together with their arms raised in the air with black overlaid text at the top and the bottom of the image. A person in a shark costume stands in the center of the crowd. # Brand positioning The brand is presenting itself as a community, centered around drinks. The image suggests an inclusive environment where people feel welcomed and choose to stay because of the community they find there. # Product The ad appears to be promoting a social event or location, indicated by the celebratory gathering and the suggestion that drinks are a primary draw. The key message conveys that while the initial attraction might be the drinks, the real value lies in the people and the community formed around the brand. The brand overcomes the barrier of customers not wanting to commit by highlighting the drinks as the initial draw and the community as the compelling reason to stay. # Visual style The visual style is bright and casual. The ad looks like it was taken at an actual social gathering and looks like an in-feed post on social media, making it appear authentic and approachable. # Hooks Headline: Wegen des Drinks gekommen # Funnel stage Top of funnel (Awareness) # Pain points The pain point is customers not wanting to commit or try a social gathering due to a fear of not finding people they connect with. The ad suggests you may come "Wegen des Drinks gekommen", but you'll stay because of "Wegen der leute geblieben" # Value propositions - Come for the drinks, stay for the people # Benefits - Social connections - Welcoming atmosphere # Features - Drinks - Community # Call to action None used. # Social proof - A large crowd of smiling people # Point of view - Brand: The POV is consistent throughout the ad, highlighting what the brand believes are the primary drivers for customers visiting and staying at the event. # Storyline - The ad starts with a claim that the viewer would come because of the drinks, conveying that a primary draw is the beverages being offered. This is told from the brand's perspective as an incentive to bring people to a gathering. - The ad continues by noting the crowd of people who are presumably enjoying a social gathering. This is told from the perspective of the brand, showing that the people and community are the reasons to stay at the event.

# Ad summary This ad is for HOLY energy drink powder. A male creator presents the HOLY starter set, sharing his initial skepticism towards powdered energy drinks and his satisfaction after trying the product. He highlights the cost-effectiveness, sugar-free aspect, and the space-saving benefits of using the powder form. He encourages viewers to try it, offering a discount code for first-time starter set purchases. # Brand positioning HOLY positions itself as a modern, convenient, and health-conscious alternative to traditional energy drinks. The brand targets consumers who are skeptical of conventional energy drinks due to their high sugar content and environmental impact. HOLY aligns with a lifestyle that values convenience and frugality. The brand contrasts itself against the category norms of canned energy drinks by offering a powdered format, which is claimed to be sugar-free and more environmentally friendly. The brand positioning is both functional (cost-effective, space-saving) and emotional (provides energy, promotes healthier choices). # Product The advertised product is HOLY, a powdered energy drink mix sold in single-serving packets or tubs. HOLY is marketed as a convenient, sugar-free alternative to traditional energy drinks. It works by mixing a packet of powder with water and ice in a shaker cup. The product comes in a starter set, which includes a shaker cup and various flavors. HOLY's unique selling points include its ease of use, portability, cost-effectiveness at 80 cents per serving, sugar-free formulation, and space-saving powdered format. The ad shows the product being used at home and addresses the initial skepticism towards powder energy drinks. # Visual style The ad has a casual, UGC feel with natural lighting and minimal editing. The cuts are quick and timed to the voiceover, maintaining a consistent pace throughout. The production quality is somewhere between a polished commercial and a UGC video, enhancing the ad's authenticity and approachability. # Hooks Spoken: 00:00–00:03 Ich dachte, Energy Drinks aus Pulver, Alter, das ist doch wieder nur so ein TikTok Trend. Text overlay: 00:00–00:02 Ich dachte (German sentence) / 00:00–00:02 Pulver, / 00:02–00:03 nur so Visual: 00:00–00:03 A young man with curly red hair and a mustache sits on a couch in a well-lit room, wearing a beige t-shirt and jeans. He gestures with his hands as he speaks to the camera, which is positioned at eye level. Behind him is a white wall with a round mirror and a lamp on a side table. # Funnel stage Consideration # Pain points The ad addresses the pain point of traditional energy drinks being unhealthy due to their high sugar content, expensive, and inconvenient due to their bulky cans. "Ich dachte, Energy Drinks aus Pulver, Alter, das ist doch wieder nur so ein TikTok Trend." The creator initially views it as potentially unhealthy and another flash-in-the-pan trend, similar to many on TikTok. # Value propositions - Convenient and portable: HOLY’s powdered format allows users to easily make energy drinks on-the-go without the bulk of cans. - Healthier alternative: HOLY is sugar-free. - Cost-effective: At 80 cents per serving, HOLY is a more economical option compared to buying canned energy drinks for 2-3 euros each. - Space-saving: The compact packaging of HOLY saves significant shelf space. # Benefits - Easy to mix - Portable - Cost-effective - Saves space - Fruity flavor # Features - Sugar-free - Powdered format - Available in a starter set (includes shaker) - Individual serving pouches # Call to action Probiert es halt mal aus. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a creator who tests and shares his experience with the product. # Storyline - 00:00–00:03 00:00–00:03 The creator expresses initial skepticism towards energy drinks in powder form, associating them with fleeting TikTok trends. - 00:03–00:06 00:03–00:06 He questions the idea of mixing one's own energy drink, suggesting it sounds like a lot of effort and mess. - 00:06–00:07 00:06–00:07 Transition to ordering the HOLY starter kit. - 00:07–00:11 00:07–00:11 Despite his initial reluctance, he shows himself trying the HOLY starter set. He demonstrates the process of adding water, a packet of HOLY powder, and ice to the shaker, and then shaking it. - 00:11–00:16 00:11–00:16 The creator takes a sip of the prepared HOLY drink and expresses surprise and satisfaction, noting that it's easily soluble, sugar-free, not messy, and tastes fruity. - 00:16–00:19 00:16–00:19 He compares the cost of HOLY to buying canned energy drinks, pointing out that he used to spend two to three euros per can. - 00:19–00:23 00:19–00:23 The creator emphasizes the cost-effectiveness and space-saving benefits of HOLY, stating that each portion costs only 80 cents and showing how the compact packaging saves shelf space. - 00:23–00:26 00:23–00:26 The creator shows the variety of HOLY products on the counter, smiling. - 00:26–00:30 00:26–00:30 He concludes by recommending HOLY, stating that it’s great and offering a 5-euro discount on the first starter sets when using the code HOLY.

# Ad summary This ad features a man at the gym endorsing the brand Holy Hydration. He explains how to mix the powder mix with water, and describes the benefits of the drink. The ad closes with a deal for viewers. # Brand positioning Holy Hydration is presented as a healthy alternative to traditional sports drinks. The brand positions itself as convenient and cost-effective, targeting consumers who are health-conscious and want to stay hydrated during workouts. Holy Hydration offers hydration without the plastic bottles and the high sugar content found in other sports drinks. The brand's tone is energetic and casual, using approachable language and humor to connect with its audience. The brand promotes an active and health-conscious lifestyle, appealing to those who value convenience and sustainability. # Product The product is Holy Hydration, an electrolyte and mineral drink mix that comes in powder form, offering a convenient and environmentally friendly alternative to pre-bottled sports drinks. The product is designed for active people who want to stay hydrated during workouts. The ad explicitly states that Holy Hydration contains electrolytes, minerals, and real coconut water, while having zero sugar and only natural flavors. Holy Hydration provides the benefit of easy preparation by mixing powder with tap water, eliminating the need to buy and carry heavy, plastic bottles, which addresses the purchase barriers related to convenience and cost. The product is promoted as costing only 80 cents per drink, significantly cheaper than 'plastic bombs' from the supermarket. It is designed for those looking for a healthier and more sustainable hydration option. # Visual style The ad uses a mix of quick cuts and static shots, with a UGC feel, enhancing the relatable and authentic tone. The production quality is slightly polished, with bright lighting and clear visuals, but maintains a casual, unfiltered aesthetic. The editing rhythm is moderately fast-paced, with cuts timed to the voiceover. The use of text overlays is consistent, highlighting key product features and benefits in sync with the audio. # Hooks Spoken: 00:00–00:03 Das beste Iso-Getränk kommt aus dem Wasserhahn und zwar mit Holy Hydration, Text overlay: 00:00–00:02 Das beste Iso-Getränk kommt aus dem Wasserhahn und zwar mit / 00:02–00:04 HOLY Hydration, die smarte Alternative für dein Workout. Visual: 00:00–00:02 A hand holds a clear plastic container under a chrome tap in a dark sink. The tap is running, filling the container with water. On-screen text reads, "Das beste Iso-Getränk kommt aus dem Wasserhahn und zwar mit" (The best iso-drink comes from the tap and that is with). / 00:02–00:04 A blue and white shaker bottle with pink liquid stands on a piece of gym equipment. On-screen text reads, "HOLY Hydration, die smarte Alternative für dein Workout." (HOLY Hydration, the smart alternative for your workout.) # Funnel stage Consideration # Pain points The ad addresses the pain point of inconvenience and environmental impact associated with traditional sports drinks. "Pfandflaschen, kein Schleppen und deutlich günstiger" (Deposit bottles, no dragging and much cheaper) highlights the frustration of carrying heavy bottles and the higher cost of bottled drinks. # Value propositions - Electrolyte & Mineralien: Promotes enhanced hydration and nutrient replenishment. - Kokoswasser: Enhances the drink's natural hydration properties and provides a natural, healthy flavor. - Zero Zucker und nur natürliche Aromen: Caters to health-conscious consumers looking to avoid artificial additives and excessive sugar. # Benefits - smarte Alternative für dein Workout - Pfandflaschen, kein Schleppen und deutlich günstiger # Features - Electrolyte & Mineralien - Kokoswasser - Zero Zucker und nur natürliche Aromen # Call to action Alles was du machen musst, ist unten auf den Link klicken und Code Holy an der Kasse eingeben. # Point of view - Brand 100% – The entire ad is narrated by an individual who presents the brand's message and product details. # Storyline - 00:00–00:03 The narrator begins by claiming that the best "iso-getränk" or isolate beverage comes from the tap and features Holy Hydration. The intention is to grab viewers' attention with the unexpected statement about tap water, creating intrigue about how it becomes the 'best' drink. The story is told from the brand's perspective, using a direct and confident tone to introduce the product. - 00:03–00:11 The ad highlights Holy Hydration as the smarter alternative for workouts, emphasizing its benefits, then lists key ingredients such as electrolytes, minerals, coconut water, and notes that it has zero sugar and natural flavors only. This informs the audience about the product's composition and health benefits. The brand voice is maintained with a factual and persuasive tone, aiming to educate and convince potential customers. - 00:11–00:17 It's stated that Holy Hydration is available from 80 cents per drink, and promotes not needing to drag Pfandflaschen (deposit bottles) and that it is deutlich günstiger (clearly cheaper). This emphasizes the affordability and convenience, directly addressing potential cost concerns and positioning it against competitors. The brand continues to speak with a practical and value-driven tone. - 00:17–00:19 The ad claims that it's cheaper than supermarket plasticbomben (plastic bombs). This reiterates the cost-effectiveness and environmental benefits, reinforcing the value proposition. The brand's voice continues to be persuasive and informative. - 00:19–00:22 The man then states that it is available with a five euro discount. This is a call to action to visit the site to purchase the product. The brand voice is clear, concise, and focused on driving immediate sales. - 00:22–00:26 Finally, the narrator instructs viewers to click the link below and enter the code "HOLY" at checkout. This provides clear instructions on how to take advantage of the offer, making it easy for viewers to convert. The brand voice is direct and action-oriented, aiming to close the sale.

# Ad summary A man reviews Holy Energy drink mix powder, mixing a serving and then listing its benefits versus traditional energy drinks. # Brand positioning Holy Energy positions itself as a better-for-you alternative to traditional energy drinks. The brand emphasizes benefits like being sugar-free, easy to mix, and providing a fruity taste, appealing to health-conscious consumers looking for an energy boost. By presenting its product in powder form, Holy Energy also claims to offer convenience, cost savings, and reduced environmental impact compared to canned beverages. The brand's tone and visual style are casual and approachable, aiming to resonate with a younger, social-media-savvy audience that values both health and sustainability. # Product Holy Energy is an energy drink mix powder designed as a healthier alternative to traditional canned energy drinks. Sold in single-serving sachets and multi-serving tubs, the powder can be mixed with water, ice, and shaken to create a sugar-free, fruity-flavored beverage. A starter set is available, which includes a shaker bottle and various flavor sachets. The product is marketed towards those seeking an energy boost without the high sugar content of regular energy drinks. Holy Energy highlights the convenience and cost-effectiveness of its product, claiming it’s easier to use, more affordable per serving, and more space-saving than purchasing canned energy drinks. The brand also emphasizes the ease of mixing and mess-free preparation, addressing potential consumer concerns about powdered drinks being difficult or messy to handle. # Visual style The ad has a UGC, scrappy feel, with a mix of static shots and quick cuts. The production quality is a hybrid between polished commercial and casual vlog, supporting the authentic and relatable tone. The pacing is quick, around 15-20 cuts per minute, and consistent throughout, matching the energy of the product being advertised. Audio-visual sync isn't particularly emphasized, allowing the creator's voiceover to guide the visuals. # Hooks Spoken: Male 1: Eigentlich hatte ich keinen Bock, weil gefühlt jeder dafür wirbt und jetzt spare ich damit. Text overlay: 00:00–00:00 / hatte ich keinen Bock, (Subtitles) / weil gefühlt jeder (Subtitles) / dafür wirbt (Subtitles) / und jetzt spare ich damit. (Subtitles) Visual: 00:00–00:03: The shot is close up on the face of a light-skinned man with fair skin, curly red hair and a red mustache. He is wearing a beige t-shirt and a silver ring on his left hand. The camera framing is a medium shot, selfie-style, with slight handheld shakiness. The background features a grey wall and decor. # Funnel stage Consideration # Pain points The ad addresses the perception that energy drink powders are inconvenient, messy, and may not taste good. The speaker initially doubts the product, assuming it will be an "Aufwand und Sauerei" (effort and mess) and just another TikTok trend. # Value propositions - Cost savings: Holy costs only 80 Cent per portion compared to 2-3€ for canned energy drinks - Space saving: Holy takes up less space than canned energy drinks - Discount code: Save 5 € on the first Starter Sets with code HOLY # Benefits - Saves money - Saves space - Healthier alternative to canned energy drinks # Features - Sugar-free - Easy to mix - Fruity flavor - Starter set available # Call to action Probiert es halt mal aus. (Just try it out.) # Social proof - The entire ad is delivered by a single creator reviewing the product. "Ich hab's am Anfang unterschätzt und jetzt will ich nichts anderes mehr." (I underestimated it at the beginning and now I don't want anything else anymore.) – Male 1 (Creator) # Point of view - Customer 100% – The entire video is presented from the perspective of a user sharing their personal experience. # Storyline - 00:00–00:03 The creator introduces the topic by stating he was initially hesitant to promote energy drink mixes. - 00:04–00:07 He explains his skepticism towards energy drinks from powder, assuming it's just another TikTok trend. - 00:08–00:10 He elaborates on his doubt, thinking it would be an inconvenient and messy process, conveying his initial negative perception of the product. - 00:10–00:11 Transitioning to his experience, the creator mentions trying out the starter set despite his reservations, indicating a turning point in his perception. - 00:11–00:14 He demonstrates the mixing process, showing the ease of combining water, a sachet, and ice, conveying the simplicity of preparation. - 00:14–00:17 After shaking the mixture, he highlights the product's attributes: easy to dissolve, sugar-free, and mess-free, directly addressing his initial concerns. - 00:17–00:19 The creator tastes the drink and confirms its fruity flavor, conveying satisfaction with the taste. - 00:19–00:23 He discusses his past habit of buying multiple cans of energy drinks, setting up a comparison to highlight the cost savings of Holy Energy. - 00:23–00:27 He continues to describe the cost savings and then shows the space saved by using Holy Energy versus buying canned energy drinks. - 00:27–00:29 The creator expresses that he now prefers Holy Energy over canned energy drinks, reinforcing his positive experience. - 00:29–00:31 He encourages viewers to try the product and promotes the brand's product. - 00:31–00:33 The creator encourages viewers to try out the product with a discount code. - 00:33–00:37 A graphic is shown promoting the brand with a discount code.

# Ad summary An image ad for Holy Energy drink shows three people jogging along a road as part of what is implied to be a brand-sponsored event. The brand is featured on their apparel and a large product mockup is also featured in the background. The ad uses the headline “More than a soft drink” to position itself as something beyond standard. # Brand positioning Holy Energy drink is presented as a lifestyle brand that is involved with athletic and community events. Instead of focusing on direct product attributes, the ad highlights the brand's presence and connection with its consumer base, promoting a sense of belonging and shared values. By positioning itself as more than just a soft drink, Holy aims to occupy a space in the consumer's mind that extends beyond mere refreshment, aligning itself with an active lifestyle. # Product The product is an energy drink, implied to be an alternative to traditional soft drinks. While the specific features, ingredients, or flavors are not explicitly mentioned in the ad, the implication is that the energy drink is a healthier or more functional beverage option. The product is presented as a lifestyle choice associated with activity. There is also a large, inflatable mockup in the background that appears to be a bottle of the brand's flavor 'Holy Iced Raspberry'. # Visual style The ad has a bright, vibrant visual style with a focus on action and community. The production quality appears to be semi-professional, likely shot during a real event. The image treatment includes natural lighting and minimal editing. The typography is large and bold, designed to capture attention. The overall style feels platform-native, suitable for in-feed placement. # Hooks Headline: Mehr als ein Softdrink # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the pain point of consumers seeking healthier beverage options beyond sugary soft drinks. The phrase "Mehr als ein Softdrink" suggests a frustration with traditional soft drinks and a desire for something better. # Value propositions - Implied to be a healthier or more functional alternative to traditional soft drinks. # Benefits - Positioned as more than a soft drink # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The slogan "Mehr als ein Softdrink" is a direct statement by the brand, positioning itself beyond the typical soft drink category. # Storyline - The ad opens with an image of three people jogging in what appears to be a race or sponsored event, showcasing the brand's involvement in an active, community-oriented setting. This intends to convey that the brand is associated with active lifestyles and community engagement. - The text overlay emphasizes that the brand is "More than a soft drink", aiming to position the product as a healthier and more functional option that transcends the limitations of traditional soft drinks.

# Ad summary This ad features a content creator discussing his switch to Holy Energy drink powder due to cost and convenience. He prepares the drink using the starter set, emphasizing its fruity taste, ease of use, and sugar-free formula. The ad highlights the cost savings and space-saving benefits compared to traditional canned energy drinks, and includes a discount code for starter sets. # Brand positioning Holy Energy positions itself as a modern and convenient alternative to traditional canned energy drinks. It appeals to environmentally conscious consumers by reducing waste and packaging, which makes the brand forward-thinking and responsible. They aim to occupy the space of being a healthier, cheaper, and more convenient energy solution for daily energy needs, targeting a younger audience. # Product Holy Energy is an energy drink powder that offers a convenient and cost-effective alternative to canned energy drinks. It comes in single-serving sachets or larger containers and is designed to be mixed with water and ice. The product is sugar-free, easily dissolves, and offers a fruity flavor without the mess associated with other energy drink preparation methods. The advertised starter set includes the powder and a shaker, making it easy to prepare on the go. Holy Energy aims to solve the problem of high cost, waste, and inconvenience associated with traditional canned energy drinks by offering a compact, customizable, and healthier solution. # Visual style The ad features a blend of UGC-style footage and product shots. The editing combines quick cuts with static shots, creating a casual yet informative vibe. The production quality has a clean, modern feel, enhanced by natural lighting. The pacing is moderate, with cuts timed to align with the voiceover, maintaining viewer engagement. Overall, it feels like authentic user-generated content but polished with professional touches. # Hooks Spoken: Ey, ich habe jeden Monat eine Tankfüllung für Dosen rausgehauen, bis ich Holy entdeckt habe. Text overlay: jeden / Dosen / Holy Visual: 00:00–00:03: The video begins with a selfie-style shot of a young man with curly red hair and a mustache, wearing a beige t-shirt and a silver ring. He is positioned in a room with gray walls, a bed in the background, and a modern orange wall lamp. # Funnel stage Consideration # Pain points The frustration of spending too much money on canned energy drinks, highlighted by the line: "Ey, ich habe jeden Monat eine Tankfüllung für Dosen rausgehauen." # Value propositions - Cost savings: "Holy kostet nur 80 Cent pro Portion." - Convenience: "Einfach Wasser, ein Sachet, Eiswürfel, gut schütteln und dann zack." - Healthier option: "Leicht löslich, zuckerfrei, keine Sauerei." - Space saving: How much space it saves # Benefits - Cost-effective - No mess - Fruity flavor - Saves space # Features - Sugar-free - Easy to mix - Starter Set (includes powder and shaker) # Call to action Probiert es halt mal aus. # Social proof - "Ich habe es am Anfang unterschätzt und jetzt will ich nichts anderes mehr." – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a user sharing their experience and opinion of the product. # Storyline - 00:00–00:03 The creator starts by talking about his high spending on canned energy drinks. - 00:03–00:07 He expresses skepticism about energy drink powder at first. - 00:07–00:10 The creator receives a delivery of the product. - 00:10–00:14 He then demonstrates how to prepare the Holy Energy drink with water, ice, and a sachet from the starter set. - 00:14–00:18 He emphasizes how the drink is easy to mix, sugar-free, and doesn’t cause a mess. - 00:18–00:26 The creator highlights the cost savings and convenience compared to buying multiple canned energy drinks. - 00:26–00:29 He presents a collection of Holy Energy products to show his satisfaction and urges viewers to try it out. - 00:29–00:33 He reinforces how great the product is and shares a discount code for starter sets.

# Ad summary This ad promotes Holy powdered energy drink mix as a tasty and convenient alternative to traditional energy drinks. It addresses concerns about the perceived inconvenience and messiness of powdered drinks, showcasing the product's easy preparation and clean consumption. The ad highlights the cost-effectiveness, sugar-free formula, and variety of flavors while aiming to appeal to energy drink consumers looking for a healthier and more space-saving option. # Brand positioning Holy Energy positions itself as a modern and convenient alternative to traditional energy drinks. The brand is presented as youth-oriented and aware of current trends, while also addressing health concerns by emphasizing the sugar-free aspect of its product. Holy Energy seeks to occupy the space of a forward-thinking, health-conscious, and efficient energy drink option, which caters to consumers who value convenience, cost-effectiveness, and sustainability. It pushes against norms of high-sugar energy drinks by presenting a sugar-free alternative in a powdered format. # Product Holy Energy is a powdered energy drink mix that provides an alternative to traditional canned or bottled energy drinks. The product is designed for individuals looking for an energy boost without the added sugar. It comes in individual sachets and larger containers. The product's USPs are its ease of use, the sugar-free formula, cost-effectiveness, and the convenience of storing it in a powdered form, which saves space compared to bulky cans or bottles. The ad portrays the product as a tasty, fruity drink that eliminates the mess associated with conventional energy drinks. # Visual style The ad has a casual, UGC-style aesthetic, with a mix of selfie shots and simple product demos. The lighting is natural, and the editing includes quick cuts and transitions. The production quality appears to be a hybrid between UGC and a polished commercial. The pacing is moderate, with cuts timed to voiceover lines. # Hooks Spoken: Du gönnst dir jeden Tag eine Dose Energy, dann bleib dran. Visual: 00:00–00:02: A close-up, selfie-style shot of a young man with red curly hair and a mustache, wearing a light-colored t-shirt, addresses the camera with an enthusiastic expression. The background is a blurred room with a TV, a wall lamp, and a gray angled ceiling. # Funnel stage Consideration # Pain points Energy drinks in powder form sound like a hassle to prepare and are messy. # Value propositions - Holy costs only 80 Cent per portion. - Save 5 Euro on the first starter sets. # Benefits - Cost-effective - Saves space - Less mess # Features - Easy to mix - Sugar-free - Fruity # Call to action Probiert es halt mal aus. # Point of view - Customer 100% – The ad is delivered entirely from the perspective of a customer of the brand, who relates to the product based on personal use. # Storyline - 00:00–00:02 The creator starts by addressing the viewer, posing the question of whether they drink an energy drink every day, encouraging them to stay tuned if they do. - 00:02–00:06 00:02–00:06: The creator, looking at his phone, voices a common skepticism about energy drinks in powder form, associating them with fleeting trends and expressing the perception that mixing an energy drink sounds like a hassle. - 00:06–00:09 00:06–00:09: He's shown looking at a phone screen showing the Holy Energy webpage. He describes that, despite his initial skepticism, he tried Holy Energy anyway. - 00:09–00:13 00:09–00:13: The creator demonstrates the ease of preparing Holy Energy, stating that it only requires water, one sachet of powder, and ice, followed by a quick shake. - 00:13–00:17 00:13–00:17: The creator emphasizes the ease of use and lack of mess, highlighting that the product is easily soluble and sugar-free, while showing himself trying and enjoying the drink. - 00:17–00:21 00:17–00:21: He explains that, in the past, he used to buy two or three energy drinks a day from the supermarket, which cost him 2 to 3 Euro. - 00:21–00:25 00:21–00:25: He transitions to demonstrating how he stores the Holy Energy packets in a shelf and explains that choosing Holy Energy as an alternative helps him to save money and space. - 00:26–00:28 00:26–00:28: The creator admits to having underestimated the product at first but now wants nothing else, as he then encourages viewers to try it. - 00:28–00:33 00:28–00:33: To wrap up, he emphasizes how good the product is, and sweetens the deal by adding that viewers will get a 5 Euro discount on the first starter sets when using the code “Holy”.

# Ad summary This ad uses the packaging of the Holy brand's products as a mascot, and implies that customers will 'stay' for the community, having come for the 'taste'. # Brand positioning Holy promotes a fun, energetic, and connected brand. The brand implies that they focus on the quality of the product as well as on the community that their brand builds and supports. The ad takes an informal approach and is trying to catch the attention of younger audiences. # Product The ad showcases two of Holy's products in packaging form. One is a drink powder in a packet. The packet is mostly yellow with green borders and the brand name 'Holy' in yellow. The second product shown is a drink in a shaker. It is mostly yellow with a pink head and a white brim. # Visual style The ad has a playful and lighthearted visual style. The bright colors of the mascot and the cartoon faces create a sense of fun. The image seems to be shot on location at an event or outdoor space, as the background includes blurred people and tents. # Hooks Headline: Probiert wegen geilem Geschmack # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Call to action None used. # Point of view - Brand: The brand is communicating through the text and by embodying their products as mascots. # Storyline - The text at the top conveys that the viewer will try the product because of its amazing taste. This is from the brand's POV. - The text at the bottom conveys that the viewer will stay with the product because of its amazing community. This is from the brand's POV.

# Ad summary This ad features a woman promoting HOLY iced tea. She stands beside a car that has the HOLY iced tea mascot printed on the side. The woman explains that HOLY iced tea is sugar free and tastes good. She then holds up a cup with HOLY iced tea in it, telling viewers that if they use code "HOLY" online, they'll receive 5 Euro off at checkout. # Brand positioning HOLY is presented as a fun, edgy, and health-conscious brand that offers sugar-free iced tea. It differentiates itself by offering nostalgic flavors. The brand's positioning is functional, providing a healthier alternative to traditional sugary drinks while also being fun and reminiscent of childhood treats. HOLY aligns with a playful tone, promoting a lifestyle that values both health and enjoyment. # Product HOLY iced tea is a sugar-free powdered drink mix designed for anyone seeking a healthier alternative to traditional sugary iced tea. Available in various flavors, the product is easy to prepare by mixing with water. Key features include being sugar-free, tasting delicious, and offering nostalgic flavors reminiscent of childhood treats, such as the DDR-Krümeltee (East German crumb tea). The product addresses the purchase barrier of health concerns associated with sugary drinks, offering a guilt-free option. The packaging is bright and eye catching. # Visual style The ad has a UGC feel with quick cuts and bright colors, specifically pink and yellow. The editing style includes jump cuts, which adds to the informal, vlog-style presentation. The pacing is fast, and the overall aesthetic is youthful and energetic. # Hooks Spoken: Female 1: Moin, ich bin Lucy. Text overlay: Moin, ich bin Lucy. Visual: 00:00–00:02: A woman stands outside in a parking lot next to a lilac car. The car has a cartoon graphic of the product on the side of it. She is wearing a black sweatshirt, black leggings, and black boots. She holds a microphone and gestures with her free hand. # Funnel stage Consideration # Pain points The ad implies that the pain point is the lack of healthy and tasty drink options. "Wenn nicht, was habt ihr falsch gemacht?"("If not, what did you do wrong?") # Value propositions - Sugar-free (functional attribute) + super lecker (emotional outcome) - Nostalgic flavors (emotional connection) + easy to mix (functional) # Benefits - Super lecker # Features - Sugar-free # Call to action Holt's euch! # Point of view - Customer 100% – The entire ad is told from the perspective of a customer presenting the product in a casual and friendly manner. # Storyline - 00:00–00:04 The ad starts with the woman introducing herself and the iced tea variants. - 00:04–00:06 The woman wonders what viewers did wrong if they haven't tried the flavors. - 00:06–00:08 The woman describes HOLY iced tea as sugar-free and tasty. - 00:08–00:10 She asks if viewers remember DDR-Krümeltee and says "That's the sh*t". - 00:10–00:12 The woman tells viewers to get HOLY iced tea. - 00:12–00:16 She continues by telling viewers they'll get 5 euro off online at checkout if they use code HOLY. - 00:16–00:17 The woman says cheers.

# Ad summary This ad features a group of people in sports gear, reaching toward a megaphone in the center of the frame. A yellow background is added to the top and bottom. # Brand positioning This ad presents the brand as an event that involves a large group of people. The brand seems to promote teamwork, energy, and possibly athleticism. The brand is positioned as inclusive, active, and community-oriented. # Product This ad is for the HOLY Squad event. People are gathered in what looks like a field, wearing sports clothing. They are all reaching for a megaphone in the center. This is most likely a sponsored event. Participants seem excited to take part in the event. # Visual style The visual style is highly energetic and candid. It looks to be a promotional photo from an event. The lighting is bright and natural. The yellow background is added to make the photo fit better on mobile. # Hooks Headline: Immer was los im HOLY Squad # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad presents a close-up shot of the participants, creating a sense of inclusion and energy. - Customer: The angle of the photo is as if the viewer is a part of the group. # Storyline - The camera shows a group of people and their hands reaching into the center. This is to demonstrate the group of people that participate in the HOLY Squad event. - The participants are all reaching for a megaphone. The megaphone is important to the event.

# Ad summary This ad features a creator discussing the benefits of Holy drinks and powders. He describes the products and his occasions for drinking each of the brand's offerings. # Brand positioning Holy drinks are promoted as a versatile beverage brand that provides a range of options for different needs and preferences. The brand offers convenient and tasty alternatives to plain water and traditional sugary drinks. They aim to be a go-to choice for individuals seeking flavorful, functional, and health-conscious beverages that fit seamlessly into their active lifestyles. # Product The ad promotes Holy's line of powdered drink mixes, including Holy Energy, Holy Hydration, Holy Iced Tea, and Holy Milkshake. Holy Energy is for staying awake and productive and is used when the creator is editing videos late into the night. Holy Hydration is for post-workout recovery with electrolytes and energy. Holy Iced Tea is a drink for casual refreshment that is versatile, easy to take on the go, and easy to prepare. The Holy Milkshake is used when the creator isn't in the mood for iced tea. The brand emphasizes its convenience, portability, ease of preparation, and flavorful taste as key reasons to choose these products. # Visual style The ad has a bright and casual aesthetic. It combines simple shots of the product in use with a personal endorsement from the creator. The editing style is quick, with cuts timed to match the pace of the voiceover. The overall feel is authentic and relatable, aligning with a user-generated content vibe. # Hooks Spoken: 00:00–00:02 Es nicht schwer, du kannst überall mit hinnehmen, es ist super easy zubereitet, also Text overlay: 00:00–00:02 Es nicht schwer, mit hinnehmen, easy zubereitet Visual: 00:00–00:01: A pair of hands places a black Holy shaker bottle into the mesh side pocket of a black backpack on top of a dark brown wooden desk. The focus is on the backpack, and the background is blurred. / 00:01–00:02: A hand is pouring the powder from a yellow Holy packet into a clear plastic cup on top of a black glass stovetop surrounded by a beige countertop. The camera is directly overhead. # Funnel stage Consideration # Pain points The ad addresses the challenge of finding convenient and healthy beverages to stay energized, hydrated, and satisfied throughout the day. The speaker mentions needing something to help him stay awake while editing videos late into the night, implying that energy slumps and fatigue are common frustrations. # Value propositions - Not heavy, you can take it anywhere, easy to prepare - Fast energy - Electrolyte supply - Reward after sport # Benefits - Man lange wach bleiben kann - um schneller wieder mehr Energie zu bekommen - Elektrolytzufuhr zu gewährleisten - wie so eine Belohnung nach dem Sport, was mit Geschmack zu trinken # Features - Versatile - Easy to take on the go - Easy zubereitet # Call to action SPARE 5€ ON TOP MIT CODE "HOLY" # Social proof - "Ich glaub tatsächlich, wenn ich mich für ein Getränk oder eine Getränkemarke entscheiden müsste, dann wär's tatsächlich Holy" – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer using the products in his daily life. # Storyline - 00:00–00:01 The video begins with a hand placing a Holy shaker bottle into the side pocket of a backpack. - 00:01–00:02 The video cuts to a hand pouring a Holy packet into a clear plastic cup on the stovetop. - 00:02–00:17 The creator is sitting at a table and speaks to the camera while peeling a pear. - 00:02–00:51 He states that he would choose Holy if he had to choose a beverage brand because of its versatility, portability, and ease of preparation. - 00:51–00:53 The video shows a product shot of a yellow box containing a silver water bottle and several packets of Holy powder. - 00:53–00:56 The video closes on the box, encouraging viewers to save 5€ on top using code "HOLY".